id	sid	tid	token	lemma	pos
bjmsr-2256	1	1	bangladesh	bangladesh	PROPN
bjmsr-2256	1	2	journal	journal	PROPN
bjmsr-2256	1	3	of	of	ADP
bjmsr-2256	1	4	multidisciplinary	multidisciplinary	ADJ
bjmsr-2256	1	5	scientific	scientific	ADJ
bjmsr-2256	1	6	research	research	NOUN
bjmsr-2256	1	7	9(6	9(6	NUM
bjmsr-2256	1	8	)	)	PUNCT
bjmsr-2256	1	9	(	(	PUNCT
bjmsr-2256	1	10	2024	2024	NUM
bjmsr-2256	1	11	)	)	PUNCT
bjmsr-2256	1	12	,	,	PUNCT
bjmsr-2256	1	13	1	1	NUM
bjmsr-2256	1	14	-	-	SYM
bjmsr-2256	1	15	16	16	NUM
bjmsr-2256	1	16	1	1	NUM
bjmsr-2256	1	17	multidisciplinary	multidisciplinary	ADJ
bjmsr-2256	1	18	scientific	scientific	ADJ
bjmsr-2256	1	19	research	research	NOUN
bjmsr-2256	1	20	bjmsr	bjmsr	NOUN
bjmsr-2256	1	21	vol	vol	VERB
bjmsr-2256	1	22	9	9	NUM
bjmsr-2256	1	23	no	no	DET
bjmsr-2256	1	24	6	6	NUM
bjmsr-2256	1	25	(	(	PUNCT
bjmsr-2256	1	26	2024	2024	NUM
bjmsr-2256	1	27	)	)	PUNCT
bjmsr-2256	1	28	p	p	X
bjmsr-2256	1	29	-	-	PUNCT
bjmsr-2256	1	30	issn	issn	PROPN
bjmsr-2256	1	31	2687	2687	NUM
bjmsr-2256	1	32	-	-	PUNCT
bjmsr-2256	1	33	850x	850x	NUM
bjmsr-2256	1	34	e	e	NOUN
bjmsr-2256	1	35	-	-	PROPN
bjmsr-2256	1	36	issn	issn	PROPN
bjmsr-2256	1	37	2687	2687	NUM
bjmsr-2256	1	38	-	-	SYM
bjmsr-2256	1	39	8518	8518	NUM
bjmsr-2256	1	40	available	available	ADJ
bjmsr-2256	1	41	online	online	ADV
bjmsr-2256	1	42	at	at	ADP
bjmsr-2256	1	43	https://www.cribfb.com	https://www.cribfb.com	X
bjmsr-2256	1	44	journal	journal	PROPN
bjmsr-2256	1	45	homepage	homepage	NOUN
bjmsr-2256	1	46	:	:	PUNCT
bjmsr-2256	1	47	https://www.cribfb.com/journal/index.php/bjmsr	https://www.cribfb.com/journal/index.php/bjmsr	NOUN
bjmsr-2256	1	48	published	publish	VERB
bjmsr-2256	1	49	by	by	ADP
bjmsr-2256	1	50	cribfb	cribfb	PROPN
bjmsr-2256	1	51	,	,	PUNCT
bjmsr-2256	1	52	usa	usa	PROPN
bjmsr-2256	1	53	marketing	marketing	NOUN
bjmsr-2256	1	54	magic	magic	NOUN
bjmsr-2256	1	55	:	:	PUNCT
bjmsr-2256	1	56	uncovering	uncover	VERB
bjmsr-2256	1	57	the	the	DET
bjmsr-2256	1	58	key	key	ADJ
bjmsr-2256	1	59	drivers	driver	NOUN
bjmsr-2256	1	60	of	of	ADP
bjmsr-2256	1	61	loyalty	loyalty	NOUN
bjmsr-2256	1	62	among	among	ADP
bjmsr-2256	1	63	luxury	luxury	NOUN
bjmsr-2256	1	64	hotel	hotel	NOUN
bjmsr-2256	1	65	guests	guest	NOUN
bjmsr-2256	1	66	yu	yu	PROPN
bjmsr-2256	1	67	liang	liang	PROPN
bjmsr-2256	1	68	(	(	PUNCT
bjmsr-2256	1	69	a)1	a)1	PROPN
bjmsr-2256	1	70	(	(	PUNCT
bjmsr-2256	1	71	a	a	X
bjmsr-2256	1	72	)	)	PUNCT
bjmsr-2256	1	73	phd	phd	NOUN
bjmsr-2256	1	74	candidate	candidate	NOUN
bjmsr-2256	1	75	,	,	PUNCT
bjmsr-2256	1	76	ucsi	ucsi	ADJ
bjmsr-2256	1	77	graduate	graduate	NOUN
bjmsr-2256	1	78	business	business	NOUN
bjmsr-2256	1	79	school	school	NOUN
bjmsr-2256	1	80	,	,	PUNCT
bjmsr-2256	1	81	ucsi	ucsi	ADJ
bjmsr-2256	1	82	university	university	NOUN
bjmsr-2256	1	83	,	,	PUNCT
bjmsr-2256	1	84	kuala	kuala	PROPN
bjmsr-2256	1	85	lumpur	lumpur	PROPN
bjmsr-2256	1	86	,	,	PUNCT
bjmsr-2256	1	87	malaysia	malaysia	PROPN
bjmsr-2256	1	88	and	and	CCONJ
bjmsr-2256	1	89	lecturer	lecturer	NOUN
bjmsr-2256	1	90	,	,	PUNCT
bjmsr-2256	1	91	taiyuan	taiyuan	PROPN
bjmsr-2256	1	92	tourism	tourism	PROPN
bjmsr-2256	1	93	college	college	PROPN
bjmsr-2256	1	94	,	,	PUNCT
bjmsr-2256	1	95	shanxi	shanxi	PROPN
bjmsr-2256	1	96	province	province	PROPN
bjmsr-2256	1	97	,	,	PUNCT
bjmsr-2256	1	98	china	china	PROPN
bjmsr-2256	1	99	;	;	PUNCT
bjmsr-2256	1	100	e	e	X
bjmsr-2256	1	101	-	-	NOUN
bjmsr-2256	1	102	mail	mail	NOUN
bjmsr-2256	1	103	:	:	PUNCT
bjmsr-2256	1	104	liangyu6806@gmail.com	liangyu6806@gmail.com	X
bjmsr-2256	2	1	a	a	DET
bjmsr-2256	2	2	r	r	NOUN
bjmsr-2256	2	3	t	t	NOUN
bjmsr-2256	2	4	i	i	PRON
bjmsr-2256	2	5	c	c	NOUN
bjmsr-2256	2	6	l	l	NOUN
bjmsr-2256	2	7	e	e	NOUN
bjmsr-2256	3	1	i	i	PRON
bjmsr-2256	3	2	n	n	VERB
bjmsr-2256	3	3	f	f	NOUN
bjmsr-2256	3	4	o	o	NOUN
bjmsr-2256	3	5	article	article	NOUN
bjmsr-2256	3	6	history	history	NOUN
bjmsr-2256	3	7	:	:	PUNCT
bjmsr-2256	3	8	received	receive	VERB
bjmsr-2256	3	9	:	:	PUNCT
bjmsr-2256	3	10	24th	24th	ADJ
bjmsr-2256	3	11	july	july	PROPN
bjmsr-2256	3	12	2024	2024	NUM
bjmsr-2256	3	13	reviewed	review	VERB
bjmsr-2256	3	14	&	&	CCONJ
bjmsr-2256	3	15	revised	revise	VERB
bjmsr-2256	3	16	:	:	PUNCT
bjmsr-2256	3	17	24th	24th	ADJ
bjmsr-2256	3	18	july	july	PROPN
bjmsr-2256	3	19	to	to	ADP
bjmsr-2256	3	20	12th	12th	PROPN
bjmsr-2256	3	21	november	november	PROPN
bjmsr-2256	3	22	2024	2024	NUM
bjmsr-2256	3	23	accepted	accept	VERB
bjmsr-2256	3	24	:	:	PUNCT
bjmsr-2256	3	25	18th	18th	ADJ
bjmsr-2256	3	26	november	november	PROPN
bjmsr-2256	3	27	2024	2024	NUM
bjmsr-2256	3	28	published	publish	VERB
bjmsr-2256	3	29	:	:	PUNCT
bjmsr-2256	3	30	26th	26th	ADJ
bjmsr-2256	3	31	november	november	NOUN
bjmsr-2256	3	32	2024	2024	NUM
bjmsr-2256	3	33	keywords	keyword	NOUN
bjmsr-2256	3	34	:	:	PUNCT
bjmsr-2256	3	35	price	price	NOUN
bjmsr-2256	3	36	fairness	fairness	NOUN
bjmsr-2256	3	37	,	,	PUNCT
bjmsr-2256	3	38	social	social	ADJ
bjmsr-2256	3	39	media	medium	NOUN
bjmsr-2256	3	40	marketing	marketing	NOUN
bjmsr-2256	3	41	,	,	PUNCT
bjmsr-2256	3	42	service	service	NOUN
bjmsr-2256	3	43	quality	quality	NOUN
bjmsr-2256	3	44	,	,	PUNCT
bjmsr-2256	3	45	consumer	consumer	NOUN
bjmsr-2256	3	46	behaviour	behaviour	NOUN
bjmsr-2256	3	47	,	,	PUNCT
bjmsr-2256	3	48	customer	customer	NOUN
bjmsr-2256	3	49	loyalty	loyalty	NOUN
bjmsr-2256	3	50	.	.	PUNCT
bjmsr-2256	4	1	jel	jel	PROPN
bjmsr-2256	4	2	classification	classification	NOUN
bjmsr-2256	4	3	codes	code	NOUN
bjmsr-2256	4	4	:	:	PUNCT
bjmsr-2256	4	5	m31	m31	NOUN
bjmsr-2256	4	6	,	,	PUNCT
bjmsr-2256	4	7	m37	m37	PROPN
bjmsr-2256	4	8	,	,	PUNCT
bjmsr-2256	4	9	l83	l83	NOUN
bjmsr-2256	4	10	,	,	PUNCT
bjmsr-2256	4	11	l84	l84	PROPN
bjmsr-2256	4	12	,	,	PUNCT
bjmsr-2256	4	13	z32	z32	PROPN
bjmsr-2256	4	14	peer	peer	NOUN
bjmsr-2256	4	15	-	-	PUNCT
bjmsr-2256	4	16	review	review	NOUN
bjmsr-2256	4	17	model	model	NOUN
bjmsr-2256	4	18	:	:	PUNCT
bjmsr-2256	4	19	external	external	ADJ
bjmsr-2256	4	20	peer	peer	NOUN
bjmsr-2256	4	21	review	review	NOUN
bjmsr-2256	4	22	was	be	AUX
bjmsr-2256	4	23	done	do	VERB
bjmsr-2256	4	24	through	through	ADP
bjmsr-2256	4	25	double	double	ADJ
bjmsr-2256	4	26	-	-	PUNCT
bjmsr-2256	4	27	blind	blind	ADJ
bjmsr-2256	4	28	method	method	NOUN
bjmsr-2256	4	29	.	.	PUNCT
bjmsr-2256	5	1	a	a	DET
bjmsr-2256	5	2	b	b	PROPN
bjmsr-2256	5	3	s	s	ADP
bjmsr-2256	5	4	t	t	PROPN
bjmsr-2256	5	5	r	r	NOUN
bjmsr-2256	5	6	a	a	DET
bjmsr-2256	5	7	c	c	NOUN
bjmsr-2256	5	8	t	t	NOUN
bjmsr-2256	5	9	over	over	ADP
bjmsr-2256	5	10	the	the	DET
bjmsr-2256	5	11	past	past	ADJ
bjmsr-2256	5	12	decade	decade	NOUN
bjmsr-2256	5	13	,	,	PUNCT
bjmsr-2256	5	14	the	the	DET
bjmsr-2256	5	15	tourism	tourism	NOUN
bjmsr-2256	5	16	industry	industry	NOUN
bjmsr-2256	5	17	in	in	ADP
bjmsr-2256	5	18	china	china	PROPN
bjmsr-2256	5	19	has	have	AUX
bjmsr-2256	5	20	grown	grow	VERB
bjmsr-2256	5	21	significantly	significantly	ADV
bjmsr-2256	5	22	,	,	PUNCT
bjmsr-2256	5	23	boosting	boost	VERB
bjmsr-2256	5	24	both	both	DET
bjmsr-2256	5	25	the	the	DET
bjmsr-2256	5	26	size	size	NOUN
bjmsr-2256	5	27	and	and	CCONJ
bjmsr-2256	5	28	revenue	revenue	NOUN
bjmsr-2256	5	29	of	of	ADP
bjmsr-2256	5	30	the	the	DET
bjmsr-2256	5	31	hotel	hotel	NOUN
bjmsr-2256	5	32	sector	sector	NOUN
bjmsr-2256	5	33	across	across	ADP
bjmsr-2256	5	34	the	the	DET
bjmsr-2256	5	35	nation	nation	NOUN
bjmsr-2256	5	36	.	.	PUNCT
bjmsr-2256	6	1	to	to	PART
bjmsr-2256	6	2	stay	stay	VERB
bjmsr-2256	6	3	competitive	competitive	ADJ
bjmsr-2256	6	4	and	and	CCONJ
bjmsr-2256	6	5	relevant	relevant	ADJ
bjmsr-2256	6	6	to	to	ADP
bjmsr-2256	6	7	the	the	DET
bjmsr-2256	6	8	demand	demand	NOUN
bjmsr-2256	6	9	of	of	ADP
bjmsr-2256	6	10	the	the	DET
bjmsr-2256	6	11	market	market	NOUN
bjmsr-2256	6	12	,	,	PUNCT
bjmsr-2256	6	13	hospitality	hospitality	NOUN
bjmsr-2256	6	14	firms	firm	NOUN
bjmsr-2256	6	15	,	,	PUNCT
bjmsr-2256	6	16	particularly	particularly	ADV
bjmsr-2256	6	17	the	the	DET
bjmsr-2256	6	18	hotels	hotel	NOUN
bjmsr-2256	6	19	,	,	PUNCT
bjmsr-2256	6	20	must	must	AUX
bjmsr-2256	6	21	deliver	deliver	VERB
bjmsr-2256	6	22	excellent	excellent	ADJ
bjmsr-2256	6	23	services	service	NOUN
bjmsr-2256	6	24	and	and	CCONJ
bjmsr-2256	6	25	employ	employ	VERB
bjmsr-2256	6	26	innovative	innovative	ADJ
bjmsr-2256	6	27	and	and	CCONJ
bjmsr-2256	6	28	creative	creative	ADJ
bjmsr-2256	6	29	marketing	marketing	NOUN
bjmsr-2256	6	30	strategies	strategy	NOUN
bjmsr-2256	6	31	to	to	PART
bjmsr-2256	6	32	attract	attract	VERB
bjmsr-2256	6	33	new	new	ADJ
bjmsr-2256	6	34	customers	customer	NOUN
bjmsr-2256	6	35	while	while	SCONJ
bjmsr-2256	6	36	retaining	retain	VERB
bjmsr-2256	6	37	existing	exist	VERB
bjmsr-2256	6	38	ones	one	NOUN
bjmsr-2256	6	39	.	.	PUNCT
bjmsr-2256	7	1	as	as	ADP
bjmsr-2256	7	2	competition	competition	NOUN
bjmsr-2256	7	3	intensifies	intensifie	NOUN
bjmsr-2256	7	4	,	,	PUNCT
bjmsr-2256	7	5	research	research	NOUN
bjmsr-2256	7	6	suggests	suggest	VERB
bjmsr-2256	7	7	that	that	SCONJ
bjmsr-2256	7	8	hotel	hotel	NOUN
bjmsr-2256	7	9	brand	brand	NOUN
bjmsr-2256	7	10	image	image	NOUN
bjmsr-2256	7	11	and	and	CCONJ
bjmsr-2256	7	12	customer	customer	NOUN
bjmsr-2256	7	13	awareness	awareness	NOUN
bjmsr-2256	7	14	towards	towards	ADP
bjmsr-2256	7	15	the	the	DET
bjmsr-2256	7	16	brand	brand	NOUN
bjmsr-2256	7	17	have	have	AUX
bjmsr-2256	7	18	become	become	VERB
bjmsr-2256	7	19	crucial	crucial	ADJ
bjmsr-2256	7	20	catalysts	catalyst	NOUN
bjmsr-2256	7	21	in	in	ADP
bjmsr-2256	7	22	driving	drive	VERB
bjmsr-2256	7	23	customer	customer	NOUN
bjmsr-2256	7	24	loyalty	loyalty	NOUN
bjmsr-2256	7	25	and	and	CCONJ
bjmsr-2256	7	26	word	word	NOUN
bjmsr-2256	7	27	-	-	PUNCT
bjmsr-2256	7	28	of	of	ADP
bjmsr-2256	7	29	-	-	PUNCT
bjmsr-2256	7	30	mouth	mouth	NOUN
bjmsr-2256	7	31	,	,	PUNCT
bjmsr-2256	7	32	both	both	PRON
bjmsr-2256	7	33	of	of	ADP
bjmsr-2256	7	34	which	which	PRON
bjmsr-2256	7	35	are	be	AUX
bjmsr-2256	7	36	key	key	ADJ
bjmsr-2256	7	37	to	to	ADP
bjmsr-2256	7	38	business	business	NOUN
bjmsr-2256	7	39	success	success	NOUN
bjmsr-2256	7	40	in	in	ADP
bjmsr-2256	7	41	the	the	DET
bjmsr-2256	7	42	long	long	ADJ
bjmsr-2256	7	43	term	term	NOUN
bjmsr-2256	7	44	.	.	PUNCT
bjmsr-2256	8	1	given	give	VERB
bjmsr-2256	8	2	the	the	DET
bjmsr-2256	8	3	importance	importance	NOUN
bjmsr-2256	8	4	of	of	ADP
bjmsr-2256	8	5	a	a	DET
bjmsr-2256	8	6	sustainable	sustainable	ADJ
bjmsr-2256	8	7	business	business	NOUN
bjmsr-2256	8	8	model	model	NOUN
bjmsr-2256	8	9	for	for	ADP
bjmsr-2256	8	10	hotels	hotel	NOUN
bjmsr-2256	8	11	,	,	PUNCT
bjmsr-2256	8	12	this	this	DET
bjmsr-2256	8	13	study	study	NOUN
bjmsr-2256	8	14	explores	explore	NOUN
bjmsr-2256	8	15	and	and	CCONJ
bjmsr-2256	8	16	examines	examine	VERB
bjmsr-2256	8	17	the	the	DET
bjmsr-2256	8	18	interrelationships	interrelationship	NOUN
bjmsr-2256	8	19	between	between	ADP
bjmsr-2256	8	20	marketing	marketing	NOUN
bjmsr-2256	8	21	factors	factor	NOUN
bjmsr-2256	8	22	,	,	PUNCT
bjmsr-2256	8	23	hotel	hotel	NOUN
bjmsr-2256	8	24	brand	brand	NOUN
bjmsr-2256	8	25	image	image	NOUN
bjmsr-2256	8	26	and	and	CCONJ
bjmsr-2256	8	27	awareness	awareness	NOUN
bjmsr-2256	8	28	,	,	PUNCT
bjmsr-2256	8	29	service	service	NOUN
bjmsr-2256	8	30	quality	quality	NOUN
bjmsr-2256	8	31	,	,	PUNCT
bjmsr-2256	8	32	customer	customer	NOUN
bjmsr-2256	8	33	satisfaction	satisfaction	NOUN
bjmsr-2256	8	34	,	,	PUNCT
bjmsr-2256	8	35	loyalty	loyalty	NOUN
bjmsr-2256	8	36	,	,	PUNCT
bjmsr-2256	8	37	and	and	CCONJ
bjmsr-2256	8	38	word	word	NOUN
bjmsr-2256	8	39	-	-	PUNCT
bjmsr-2256	8	40	of	of	ADP
bjmsr-2256	8	41	-	-	PUNCT
bjmsr-2256	8	42	mouth	mouth	NOUN
bjmsr-2256	8	43	.	.	PUNCT
bjmsr-2256	9	1	using	use	VERB
bjmsr-2256	9	2	a	a	DET
bjmsr-2256	9	3	survey	survey	NOUN
bjmsr-2256	9	4	questionnaire	questionnaire	NOUN
bjmsr-2256	9	5	,	,	PUNCT
bjmsr-2256	9	6	we	we	PRON
bjmsr-2256	9	7	collected	collect	VERB
bjmsr-2256	9	8	data	datum	NOUN
bjmsr-2256	9	9	from	from	ADP
bjmsr-2256	9	10	396	396	NUM
bjmsr-2256	9	11	luxury	luxury	NOUN
bjmsr-2256	9	12	hotel	hotel	NOUN
bjmsr-2256	9	13	guests	guest	NOUN
bjmsr-2256	9	14	in	in	ADP
bjmsr-2256	9	15	mainland	mainland	NOUN
bjmsr-2256	9	16	china	china	PROPN
bjmsr-2256	9	17	.	.	PUNCT
bjmsr-2256	10	1	the	the	DET
bjmsr-2256	10	2	collected	collect	VERB
bjmsr-2256	10	3	data	datum	NOUN
bjmsr-2256	10	4	were	be	AUX
bjmsr-2256	10	5	subsequently	subsequently	ADV
bjmsr-2256	10	6	analysed	analyse	VERB
bjmsr-2256	10	7	using	use	VERB
bjmsr-2256	10	8	spss	spss	PROPN
bjmsr-2256	10	9	and	and	CCONJ
bjmsr-2256	10	10	smartpls	smartpls	PROPN
bjmsr-2256	10	11	statistical	statistical	ADJ
bjmsr-2256	10	12	software	software	NOUN
bjmsr-2256	10	13	.	.	PUNCT
bjmsr-2256	11	1	the	the	DET
bjmsr-2256	11	2	results	result	NOUN
bjmsr-2256	11	3	reveal	reveal	VERB
bjmsr-2256	11	4	that	that	SCONJ
bjmsr-2256	11	5	hotel	hotel	NOUN
bjmsr-2256	11	6	brand	brand	NOUN
bjmsr-2256	11	7	image	image	NOUN
bjmsr-2256	11	8	and	and	CCONJ
bjmsr-2256	11	9	awareness	awareness	NOUN
bjmsr-2256	11	10	significantly	significantly	ADV
bjmsr-2256	11	11	impact	impact	VERB
bjmsr-2256	11	12	guests	guest	NOUN
bjmsr-2256	11	13	'	'	PART
bjmsr-2256	11	14	perceived	perceive	VERB
bjmsr-2256	11	15	service	service	NOUN
bjmsr-2256	11	16	quality	quality	NOUN
bjmsr-2256	11	17	,	,	PUNCT
bjmsr-2256	11	18	and	and	CCONJ
bjmsr-2256	11	19	all	all	DET
bjmsr-2256	11	20	hypotheses	hypothesis	NOUN
bjmsr-2256	11	21	regarding	regard	VERB
bjmsr-2256	11	22	the	the	DET
bjmsr-2256	11	23	interrelationships	interrelationship	NOUN
bjmsr-2256	11	24	between	between	ADP
bjmsr-2256	11	25	service	service	NOUN
bjmsr-2256	11	26	quality	quality	NOUN
bjmsr-2256	11	27	,	,	PUNCT
bjmsr-2256	11	28	satisfaction	satisfaction	NOUN
bjmsr-2256	11	29	,	,	PUNCT
bjmsr-2256	11	30	and	and	CCONJ
bjmsr-2256	11	31	loyalty	loyalty	NOUN
bjmsr-2256	11	32	were	be	AUX
bjmsr-2256	11	33	supported	support	VERB
bjmsr-2256	11	34	.	.	PUNCT
bjmsr-2256	12	1	furthermore	furthermore	ADV
bjmsr-2256	12	2	,	,	PUNCT
bjmsr-2256	12	3	the	the	DET
bjmsr-2256	12	4	findings	finding	NOUN
bjmsr-2256	12	5	suggest	suggest	VERB
bjmsr-2256	12	6	that	that	SCONJ
bjmsr-2256	12	7	hotel	hotel	NOUN
bjmsr-2256	12	8	managers	manager	NOUN
bjmsr-2256	12	9	should	should	AUX
bjmsr-2256	12	10	prioritise	prioritise	VERB
bjmsr-2256	12	11	brand	brand	NOUN
bjmsr-2256	12	12	image	image	NOUN
bjmsr-2256	12	13	and	and	CCONJ
bjmsr-2256	12	14	customer	customer	NOUN
bjmsr-2256	12	15	awareness	awareness	NOUN
bjmsr-2256	12	16	towards	towards	ADP
bjmsr-2256	12	17	the	the	DET
bjmsr-2256	12	18	brand	brand	NOUN
bjmsr-2256	12	19	as	as	ADP
bjmsr-2256	12	20	part	part	NOUN
bjmsr-2256	12	21	of	of	ADP
bjmsr-2256	12	22	their	their	PRON
bjmsr-2256	12	23	key	key	ADJ
bjmsr-2256	12	24	strategies	strategy	NOUN
bjmsr-2256	12	25	to	to	PART
bjmsr-2256	12	26	improve	improve	VERB
bjmsr-2256	12	27	perceived	perceive	VERB
bjmsr-2256	12	28	service	service	NOUN
bjmsr-2256	12	29	quality	quality	NOUN
bjmsr-2256	12	30	and	and	CCONJ
bjmsr-2256	12	31	,	,	PUNCT
bjmsr-2256	12	32	ultimately	ultimately	ADV
bjmsr-2256	12	33	,	,	PUNCT
bjmsr-2256	12	34	drive	drive	VERB
bjmsr-2256	12	35	loyalty	loyalty	NOUN
bjmsr-2256	12	36	among	among	ADP
bjmsr-2256	12	37	hotel	hotel	NOUN
bjmsr-2256	12	38	guests	guest	NOUN
bjmsr-2256	12	39	.	.	PUNCT
bjmsr-2256	13	1	lastly	lastly	ADV
bjmsr-2256	13	2	,	,	PUNCT
bjmsr-2256	13	3	this	this	DET
bjmsr-2256	13	4	study	study	NOUN
bjmsr-2256	13	5	offers	offer	VERB
bjmsr-2256	13	6	various	various	ADJ
bjmsr-2256	13	7	strategic	strategic	ADJ
bjmsr-2256	13	8	methods	method	NOUN
bjmsr-2256	13	9	that	that	PRON
bjmsr-2256	13	10	hotels	hotel	NOUN
bjmsr-2256	13	11	can	can	AUX
bjmsr-2256	13	12	consider	consider	VERB
bjmsr-2256	13	13	to	to	PART
bjmsr-2256	13	14	attract	attract	VERB
bjmsr-2256	13	15	both	both	CCONJ
bjmsr-2256	13	16	domestic	domestic	ADJ
bjmsr-2256	13	17	and	and	CCONJ
bjmsr-2256	13	18	international	international	ADJ
bjmsr-2256	13	19	guests	guest	NOUN
bjmsr-2256	13	20	,	,	PUNCT
bjmsr-2256	13	21	providing	provide	VERB
bjmsr-2256	13	22	valuable	valuable	ADJ
bjmsr-2256	13	23	insights	insight	NOUN
bjmsr-2256	13	24	to	to	PART
bjmsr-2256	13	25	advance	advance	VERB
bjmsr-2256	13	26	the	the	DET
bjmsr-2256	13	27	hospitality	hospitality	NOUN
bjmsr-2256	13	28	industry	industry	NOUN
bjmsr-2256	13	29	in	in	ADP
bjmsr-2256	13	30	mainland	mainland	NOUN
bjmsr-2256	13	31	china	china	PROPN
bjmsr-2256	13	32	.	.	PUNCT
bjmsr-2256	14	1	©	©	ADP
bjmsr-2256	14	2	2024	2024	NUM
bjmsr-2256	14	3	by	by	ADP
bjmsr-2256	14	4	the	the	DET
bjmsr-2256	14	5	authors	author	NOUN
bjmsr-2256	14	6	.	.	PUNCT
bjmsr-2256	15	1	licensee	licensee	PROPN
bjmsr-2256	15	2	cribfb	cribfb	PROPN
bjmsr-2256	15	3	,	,	PUNCT
bjmsr-2256	15	4	usa	usa	PROPN
bjmsr-2256	15	5	.	.	PROPN
bjmsr-2256	16	1	this	this	DET
bjmsr-2256	16	2	open	open	ADJ
bjmsr-2256	16	3	-	-	PUNCT
bjmsr-2256	16	4	access	access	NOUN
bjmsr-2256	16	5	article	article	NOUN
bjmsr-2256	16	6	is	be	AUX
bjmsr-2256	16	7	distributed	distribute	VERB
bjmsr-2256	16	8	under	under	ADP
bjmsr-2256	16	9	the	the	DET
bjmsr-2256	16	10	terms	term	NOUN
bjmsr-2256	16	11	and	and	CCONJ
bjmsr-2256	16	12	conditions	condition	NOUN
bjmsr-2256	16	13	of	of	ADP
bjmsr-2256	16	14	the	the	DET
bjmsr-2256	16	15	creative	creative	ADJ
bjmsr-2256	16	16	commons	common	NOUN
bjmsr-2256	16	17	attribution	attribution	NOUN
bjmsr-2256	16	18	(	(	PUNCT
bjmsr-2256	16	19	cc	cc	NOUN
bjmsr-2256	16	20	by	by	ADP
bjmsr-2256	16	21	)	)	PUNCT
bjmsr-2256	16	22	license	license	NOUN
bjmsr-2256	16	23	(	(	PUNCT
bjmsr-2256	16	24	http://creativecommons.org/licenses/by/4.0	http://creativecommons.org/licenses/by/4.0	NOUN
bjmsr-2256	16	25	)	)	PUNCT
bjmsr-2256	16	26	.	.	PUNCT
bjmsr-2256	17	1	introduction	introduction	NOUN
bjmsr-2256	17	2	according	accord	VERB
bjmsr-2256	17	3	to	to	ADP
bjmsr-2256	17	4	global	global	ADJ
bjmsr-2256	17	5	hospitality	hospitality	NOUN
bjmsr-2256	17	6	group	group	NOUN
bjmsr-2256	17	7	(	(	PUNCT
bjmsr-2256	17	8	2020	2020	NUM
bjmsr-2256	17	9	)	)	PUNCT
bjmsr-2256	17	10	,	,	PUNCT
bjmsr-2256	17	11	the	the	DET
bjmsr-2256	17	12	luxury	luxury	NOUN
bjmsr-2256	17	13	hotel	hotel	NOUN
bjmsr-2256	17	14	market	market	NOUN
bjmsr-2256	17	15	was	be	AUX
bjmsr-2256	17	16	valued	value	VERB
bjmsr-2256	17	17	at	at	ADP
bjmsr-2256	17	18	usd	usd	PROPN
bjmsr-2256	17	19	93	93	NUM
bjmsr-2256	17	20	billion	billion	NUM
bjmsr-2256	17	21	in	in	ADP
bjmsr-2256	17	22	2019	2019	NUM
bjmsr-2256	17	23	and	and	CCONJ
bjmsr-2256	17	24	is	be	AUX
bjmsr-2256	17	25	projected	project	VERB
bjmsr-2256	17	26	to	to	PART
bjmsr-2256	17	27	grow	grow	VERB
bjmsr-2256	17	28	at	at	ADP
bjmsr-2256	17	29	a	a	DET
bjmsr-2256	17	30	compound	compound	ADJ
bjmsr-2256	17	31	annual	annual	ADJ
bjmsr-2256	17	32	growth	growth	NOUN
bjmsr-2256	17	33	rate	rate	NOUN
bjmsr-2256	17	34	(	(	PUNCT
bjmsr-2256	17	35	cagr	cagr	NOUN
bjmsr-2256	17	36	)	)	PUNCT
bjmsr-2256	17	37	of	of	ADP
bjmsr-2256	17	38	4.3	4.3	NUM
bjmsr-2256	17	39	%	%	NOUN
bjmsr-2256	17	40	from	from	ADP
bjmsr-2256	17	41	2020	2020	NUM
bjmsr-2256	17	42	to	to	ADP
bjmsr-2256	17	43	2027	2027	NUM
bjmsr-2256	17	44	.	.	PUNCT
bjmsr-2256	18	1	it	it	PRON
bjmsr-2256	18	2	is	be	AUX
bjmsr-2256	18	3	anticipated	anticipate	VERB
bjmsr-2256	18	4	that	that	SCONJ
bjmsr-2256	18	5	about	about	ADV
bjmsr-2256	18	6	4,300	4,300	NUM
bjmsr-2256	18	7	luxury	luxury	NOUN
bjmsr-2256	18	8	hotels	hotel	NOUN
bjmsr-2256	18	9	worldwide	worldwide	ADV
bjmsr-2256	18	10	have	have	AUX
bjmsr-2256	18	11	demonstrated	demonstrate	VERB
bjmsr-2256	18	12	the	the	DET
bjmsr-2256	18	13	sector	sector	NOUN
bjmsr-2256	18	14	's	's	PART
bjmsr-2256	18	15	encouraging	encouraging	ADJ
bjmsr-2256	18	16	expansion	expansion	NOUN
bjmsr-2256	18	17	since	since	SCONJ
bjmsr-2256	18	18	2020	2020	NUM
bjmsr-2256	18	19	(	(	PUNCT
bjmsr-2256	18	20	smith	smith	PROPN
bjmsr-2256	18	21	travel	travel	PROPN
bjmsr-2256	18	22	research	research	NOUN
bjmsr-2256	18	23	,	,	PUNCT
bjmsr-2256	18	24	2020	2020	NUM
bjmsr-2256	18	25	)	)	PUNCT
bjmsr-2256	18	26	.	.	PUNCT
bjmsr-2256	19	1	despite	despite	SCONJ
bjmsr-2256	19	2	its	its	PRON
bjmsr-2256	19	3	initial	initial	ADJ
bjmsr-2256	19	4	impact	impact	NOUN
bjmsr-2256	19	5	,	,	PUNCT
bjmsr-2256	19	6	this	this	DET
bjmsr-2256	19	7	growth	growth	NOUN
bjmsr-2256	19	8	illustrates	illustrate	VERB
bjmsr-2256	19	9	how	how	SCONJ
bjmsr-2256	19	10	the	the	DET
bjmsr-2256	19	11	pandemic	pandemic	NOUN
bjmsr-2256	19	12	has	have	AUX
bjmsr-2256	19	13	driven	drive	VERB
bjmsr-2256	19	14	the	the	DET
bjmsr-2256	19	15	hotel	hotel	NOUN
bjmsr-2256	19	16	industry	industry	NOUN
bjmsr-2256	19	17	towards	towards	ADP
bjmsr-2256	19	18	greater	great	ADJ
bjmsr-2256	19	19	resilience	resilience	NOUN
bjmsr-2256	19	20	and	and	CCONJ
bjmsr-2256	19	21	innovation	innovation	NOUN
bjmsr-2256	19	22	.	.	PUNCT
bjmsr-2256	20	1	the	the	DET
bjmsr-2256	20	2	spread	spread	NOUN
bjmsr-2256	20	3	of	of	ADP
bjmsr-2256	20	4	covid-19	covid-19	PROPN
bjmsr-2256	20	5	a	a	DET
bjmsr-2256	20	6	few	few	ADJ
bjmsr-2256	20	7	years	year	NOUN
bjmsr-2256	20	8	ago	ago	ADV
bjmsr-2256	20	9	has	have	AUX
bjmsr-2256	20	10	led	lead	VERB
bjmsr-2256	20	11	to	to	ADP
bjmsr-2256	20	12	greater	great	ADJ
bjmsr-2256	20	13	resilience	resilience	NOUN
bjmsr-2256	20	14	in	in	ADP
bjmsr-2256	20	15	the	the	DET
bjmsr-2256	20	16	hotel	hotel	NOUN
bjmsr-2256	20	17	industry	industry	NOUN
bjmsr-2256	20	18	,	,	PUNCT
bjmsr-2256	20	19	significantly	significantly	ADV
bjmsr-2256	20	20	impacting	impact	VERB
bjmsr-2256	20	21	its	its	PRON
bjmsr-2256	20	22	dynamics	dynamic	NOUN
bjmsr-2256	20	23	and	and	CCONJ
bjmsr-2256	20	24	accelerating	accelerate	VERB
bjmsr-2256	20	25	growth	growth	NOUN
bjmsr-2256	20	26	in	in	ADP
bjmsr-2256	20	27	certain	certain	ADJ
bjmsr-2256	20	28	regions	region	NOUN
bjmsr-2256	20	29	.	.	PUNCT
bjmsr-2256	21	1	the	the	DET
bjmsr-2256	21	2	pandemic	pandemic	ADJ
bjmsr-2256	21	3	forced	force	VERB
bjmsr-2256	21	4	hotels	hotel	NOUN
bjmsr-2256	21	5	to	to	PART
bjmsr-2256	21	6	adopt	adopt	VERB
bjmsr-2256	21	7	stringent	stringent	ADJ
bjmsr-2256	21	8	health	health	NOUN
bjmsr-2256	21	9	protocols	protocol	NOUN
bjmsr-2256	21	10	and	and	CCONJ
bjmsr-2256	21	11	adapt	adapt	VERB
bjmsr-2256	21	12	to	to	ADP
bjmsr-2256	21	13	new	new	ADJ
bjmsr-2256	21	14	customer	customer	NOUN
bjmsr-2256	21	15	preferences	preference	NOUN
bjmsr-2256	21	16	,	,	PUNCT
bjmsr-2256	21	17	such	such	ADJ
bjmsr-2256	21	18	as	as	ADP
bjmsr-2256	21	19	increased	increase	VERB
bjmsr-2256	21	20	demand	demand	NOUN
bjmsr-2256	21	21	for	for	ADP
bjmsr-2256	21	22	hygiene	hygiene	NOUN
bjmsr-2256	21	23	and	and	CCONJ
bjmsr-2256	21	24	contactless	contactless	NOUN
bjmsr-2256	21	25	services	service	NOUN
bjmsr-2256	21	26	(	(	PUNCT
bjmsr-2256	21	27	lin	lin	PROPN
bjmsr-2256	21	28	&	&	CCONJ
bjmsr-2256	21	29	chen	chen	PROPN
bjmsr-2256	21	30	,	,	PUNCT
bjmsr-2256	21	31	2022	2022	NUM
bjmsr-2256	21	32	)	)	PUNCT
bjmsr-2256	21	33	.	.	PUNCT
bjmsr-2256	22	1	in	in	ADP
bjmsr-2256	22	2	china	china	PROPN
bjmsr-2256	22	3	,	,	PUNCT
bjmsr-2256	22	4	the	the	DET
bjmsr-2256	22	5	hotel	hotel	NOUN
bjmsr-2256	22	6	industry	industry	NOUN
bjmsr-2256	22	7	recovered	recover	VERB
bjmsr-2256	22	8	significantly	significantly	ADV
bjmsr-2256	22	9	post	post	ADJ
bjmsr-2256	22	10	-	-	ADJ
bjmsr-2256	22	11	covid-19	covid-19	PROPN
bjmsr-2256	22	12	,	,	PUNCT
bjmsr-2256	22	13	with	with	ADP
bjmsr-2256	22	14	international	international	ADJ
bjmsr-2256	22	15	luxury	luxury	NOUN
bjmsr-2256	22	16	hotels	hotel	NOUN
bjmsr-2256	22	17	surging	surge	VERB
bjmsr-2256	22	18	to	to	ADP
bjmsr-2256	22	19	over	over	ADP
bjmsr-2256	22	20	3,000	3,000	NUM
bjmsr-2256	22	21	by	by	ADP
bjmsr-2256	22	22	2020	2020	NUM
bjmsr-2256	22	23	,	,	PUNCT
bjmsr-2256	22	24	driven	drive	VERB
bjmsr-2256	22	25	by	by	ADP
bjmsr-2256	22	26	a	a	DET
bjmsr-2256	22	27	robust	robust	ADJ
bjmsr-2256	22	28	domestic	domestic	ADJ
bjmsr-2256	22	29	travel	travel	NOUN
bjmsr-2256	22	30	market	market	NOUN
bjmsr-2256	22	31	and	and	CCONJ
bjmsr-2256	22	32	support	support	NOUN
bjmsr-2256	22	33	from	from	ADP
bjmsr-2256	22	34	both	both	CCONJ
bjmsr-2256	22	35	the	the	DET
bjmsr-2256	22	36	national	national	ADJ
bjmsr-2256	22	37	and	and	CCONJ
bjmsr-2256	22	38	provincial	provincial	ADJ
bjmsr-2256	22	39	governments	government	NOUN
bjmsr-2256	22	40	.	.	PUNCT
bjmsr-2256	23	1	the	the	DET
bjmsr-2256	23	2	luxury	luxury	NOUN
bjmsr-2256	23	3	hotel	hotel	NOUN
bjmsr-2256	23	4	segment	segment	NOUN
bjmsr-2256	23	5	in	in	ADP
bjmsr-2256	23	6	china	china	PROPN
bjmsr-2256	23	7	generated	generate	VERB
bjmsr-2256	23	8	approximately	approximately	ADV
bjmsr-2256	23	9	$	$	SYM
bjmsr-2256	23	10	16	16	NUM
bjmsr-2256	23	11	billion	billion	NUM
bjmsr-2256	23	12	in	in	ADP
bjmsr-2256	23	13	revenue	revenue	NOUN
bjmsr-2256	23	14	in	in	ADP
bjmsr-2256	23	15	2021	2021	NUM
bjmsr-2256	23	16	,	,	PUNCT
bjmsr-2256	23	17	up	up	ADV
bjmsr-2256	23	18	from	from	ADP
bjmsr-2256	23	19	$	$	SYM
bjmsr-2256	23	20	5	5	NUM
bjmsr-2256	23	21	billion	billion	NUM
bjmsr-2256	23	22	in	in	ADP
bjmsr-2256	23	23	2010	2010	NUM
bjmsr-2256	23	24	,	,	PUNCT
bjmsr-2256	23	25	highlighting	highlight	VERB
bjmsr-2256	23	26	the	the	DET
bjmsr-2256	23	27	sector	sector	NOUN
bjmsr-2256	23	28	's	's	PART
bjmsr-2256	23	29	resilience	resilience	NOUN
bjmsr-2256	23	30	(	(	PUNCT
bjmsr-2256	23	31	mordor	mordor	NOUN
bjmsr-2256	23	32	intelligence	intelligence	NOUN
bjmsr-2256	23	33	,	,	PUNCT
bjmsr-2256	23	34	2022	2022	NUM
bjmsr-2256	23	35	)	)	PUNCT
bjmsr-2256	23	36	.	.	PUNCT
bjmsr-2256	24	1	occupancy	occupancy	NOUN
bjmsr-2256	24	2	rates	rate	NOUN
bjmsr-2256	24	3	in	in	ADP
bjmsr-2256	24	4	major	major	ADJ
bjmsr-2256	24	5	cities	city	NOUN
bjmsr-2256	24	6	like	like	ADP
bjmsr-2256	24	7	beijing	beijing	PROPN
bjmsr-2256	24	8	and	and	CCONJ
bjmsr-2256	24	9	shanghai	shanghai	PROPN
bjmsr-2256	24	10	often	often	ADV
bjmsr-2256	24	11	exceeded	exceed	VERB
bjmsr-2256	24	12	70	70	NUM
bjmsr-2256	24	13	%	%	NOUN
bjmsr-2256	24	14	,	,	PUNCT
bjmsr-2256	24	15	underscoring	underscore	VERB
bjmsr-2256	24	16	the	the	DET
bjmsr-2256	24	17	industry	industry	NOUN
bjmsr-2256	24	18	's	's	PART
bjmsr-2256	24	19	adaptation	adaptation	NOUN
bjmsr-2256	24	20	to	to	ADP
bjmsr-2256	24	21	new	new	ADJ
bjmsr-2256	24	22	market	market	NOUN
bjmsr-2256	24	23	demands	demand	NOUN
bjmsr-2256	24	24	(	(	PUNCT
bjmsr-2256	24	25	ehl	ehl	NOUN
bjmsr-2256	24	26	insights	insight	NOUN
bjmsr-2256	24	27	,	,	PUNCT
bjmsr-2256	24	28	2021	2021	NUM
bjmsr-2256	24	29	)	)	PUNCT
bjmsr-2256	24	30	.	.	PUNCT
bjmsr-2256	25	1	in	in	ADP
bjmsr-2256	25	2	addition	addition	NOUN
bjmsr-2256	25	3	,	,	PUNCT
bjmsr-2256	25	4	china	china	PROPN
bjmsr-2256	25	5	's	's	PART
bjmsr-2256	25	6	rapid	rapid	ADJ
bjmsr-2256	25	7	economic	economic	ADJ
bjmsr-2256	25	8	growth	growth	NOUN
bjmsr-2256	25	9	over	over	ADP
bjmsr-2256	25	10	the	the	DET
bjmsr-2256	25	11	past	past	ADJ
bjmsr-2256	25	12	few	few	ADJ
bjmsr-2256	25	13	decades	decade	NOUN
bjmsr-2256	25	14	has	have	AUX
bjmsr-2256	25	15	led	lead	VERB
bjmsr-2256	25	16	to	to	ADP
bjmsr-2256	25	17	a	a	DET
bjmsr-2256	25	18	sizable	sizable	ADJ
bjmsr-2256	25	19	and	and	CCONJ
bjmsr-2256	25	20	affluent	affluent	ADJ
bjmsr-2256	25	21	middle	middle	ADJ
bjmsr-2256	25	22	and	and	CCONJ
bjmsr-2256	25	23	upper	upper	ADJ
bjmsr-2256	25	24	class	class	NOUN
bjmsr-2256	25	25	with	with	ADP
bjmsr-2256	25	26	increasing	increase	VERB
bjmsr-2256	25	27	disposable	disposable	ADJ
bjmsr-2256	25	28	income	income	NOUN
bjmsr-2256	25	29	and	and	CCONJ
bjmsr-2256	25	30	a	a	DET
bjmsr-2256	25	31	growing	grow	VERB
bjmsr-2256	25	32	appetite	appetite	NOUN
bjmsr-2256	25	33	for	for	ADP
bjmsr-2256	25	34	luxury	luxury	NOUN
bjmsr-2256	25	35	goods	good	NOUN
bjmsr-2256	25	36	and	and	CCONJ
bjmsr-2256	25	37	services	service	NOUN
bjmsr-2256	25	38	.	.	PUNCT
bjmsr-2256	26	1	this	this	DET
bjmsr-2256	26	2	demographic	demographic	ADJ
bjmsr-2256	26	3	shift	shift	NOUN
bjmsr-2256	26	4	has	have	AUX
bjmsr-2256	26	5	positioned	position	VERB
bjmsr-2256	26	6	china	china	PROPN
bjmsr-2256	26	7	as	as	ADP
bjmsr-2256	26	8	a	a	DET
bjmsr-2256	26	9	lucrative	lucrative	ADJ
bjmsr-2256	26	10	market	market	NOUN
bjmsr-2256	26	11	for	for	ADP
bjmsr-2256	26	12	the	the	DET
bjmsr-2256	26	13	luxury	luxury	NOUN
bjmsr-2256	26	14	hotel	hotel	NOUN
bjmsr-2256	26	15	industry	industry	NOUN
bjmsr-2256	26	16	,	,	PUNCT
bjmsr-2256	26	17	as	as	SCONJ
bjmsr-2256	26	18	more	more	ADJ
bjmsr-2256	26	19	chinese	chinese	ADJ
bjmsr-2256	26	20	consumers	consumer	NOUN
bjmsr-2256	26	21	are	be	AUX
bjmsr-2256	26	22	willing	willing	ADJ
bjmsr-2256	26	23	to	to	PART
bjmsr-2256	26	24	pay	pay	VERB
bjmsr-2256	26	25	a	a	DET
bjmsr-2256	26	26	premium	premium	NOUN
bjmsr-2256	26	27	for	for	ADP
bjmsr-2256	26	28	high	high	ADJ
bjmsr-2256	26	29	-	-	PUNCT
bjmsr-2256	26	30	quality	quality	NOUN
bjmsr-2256	26	31	hospitality	hospitality	NOUN
bjmsr-2256	26	32	experiences	experience	NOUN
bjmsr-2256	26	33	that	that	PRON
bjmsr-2256	26	34	signify	signify	VERB
bjmsr-2256	26	35	status	status	NOUN
bjmsr-2256	26	36	and	and	CCONJ
bjmsr-2256	26	37	prestige	prestige	NOUN
bjmsr-2256	26	38	(	(	PUNCT
bjmsr-2256	26	39	peng	peng	PROPN
bjmsr-2256	26	40	&	&	CCONJ
bjmsr-2256	26	41	chen	chen	PROPN
bjmsr-2256	26	42	,	,	PUNCT
bjmsr-2256	26	43	2019	2019	NUM
bjmsr-2256	26	44	;	;	PUNCT
bjmsr-2256	26	45	wu	wu	PROPN
bjmsr-2256	26	46	et	et	PROPN
bjmsr-2256	26	47	al	al	PROPN
bjmsr-2256	26	48	.	.	PROPN
bjmsr-2256	26	49	,	,	PUNCT
bjmsr-2256	26	50	2023	2023	NUM
bjmsr-2256	26	51	)	)	PUNCT
bjmsr-2256	26	52	.	.	PUNCT
bjmsr-2256	27	1	despite	despite	SCONJ
bjmsr-2256	27	2	the	the	DET
bjmsr-2256	27	3	rapid	rapid	ADJ
bjmsr-2256	27	4	growth	growth	NOUN
bjmsr-2256	27	5	of	of	ADP
bjmsr-2256	27	6	the	the	DET
bjmsr-2256	27	7	hotel	hotel	NOUN
bjmsr-2256	27	8	industry	industry	NOUN
bjmsr-2256	27	9	in	in	ADP
bjmsr-2256	27	10	china	china	PROPN
bjmsr-2256	27	11	,	,	PUNCT
bjmsr-2256	27	12	this	this	DET
bjmsr-2256	27	13	high	high	ADJ
bjmsr-2256	27	14	-	-	PUNCT
bjmsr-2256	27	15	credence	credence	NOUN
bjmsr-2256	27	16	industry	industry	NOUN
bjmsr-2256	27	17	still	still	ADV
bjmsr-2256	27	18	faces	face	VERB
bjmsr-2256	27	19	significant	significant	ADJ
bjmsr-2256	27	20	challenges	challenge	NOUN
bjmsr-2256	27	21	.	.	PUNCT
bjmsr-2256	28	1	one	one	NUM
bjmsr-2256	28	2	major	major	ADJ
bjmsr-2256	28	3	issue	issue	NOUN
bjmsr-2256	28	4	is	be	AUX
bjmsr-2256	28	5	increased	increase	VERB
bjmsr-2256	28	6	competition	competition	NOUN
bjmsr-2256	28	7	,	,	PUNCT
bjmsr-2256	28	8	which	which	PRON
bjmsr-2256	28	9	pressures	pressure	NOUN
bjmsr-2256	28	10	hotels	hotel	VERB
bjmsr-2256	28	11	to	to	PART
bjmsr-2256	28	12	innovate	innovate	VERB
bjmsr-2256	28	13	and	and	CCONJ
bjmsr-2256	28	14	improve	improve	VERB
bjmsr-2256	28	15	their	their	PRON
bjmsr-2256	28	16	services	service	NOUN
bjmsr-2256	28	17	to	to	PART
bjmsr-2256	28	18	remain	remain	VERB
bjmsr-2256	28	19	competitive	competitive	ADJ
bjmsr-2256	28	20	continuously	continuously	ADV
bjmsr-2256	28	21	(	(	PUNCT
bjmsr-2256	28	22	hao	hao	PROPN
bjmsr-2256	28	23	et	et	PROPN
bjmsr-2256	28	24	al	al	PROPN
bjmsr-2256	28	25	.	.	PROPN
bjmsr-2256	28	26	,	,	PUNCT
bjmsr-2256	28	27	2020	2020	NUM
bjmsr-2256	28	28	)	)	PUNCT
bjmsr-2256	28	29	.	.	PUNCT
bjmsr-2256	29	1	additionally	additionally	ADV
bjmsr-2256	29	2	,	,	PUNCT
bjmsr-2256	29	3	engaging	engage	VERB
bjmsr-2256	29	4	current	current	ADJ
bjmsr-2256	29	5	customers	customer	NOUN
bjmsr-2256	29	6	is	be	AUX
bjmsr-2256	29	7	crucial	crucial	ADJ
bjmsr-2256	29	8	for	for	ADP
bjmsr-2256	29	9	hotels	hotel	NOUN
bjmsr-2256	29	10	,	,	PUNCT
bjmsr-2256	29	11	as	as	ADP
bjmsr-2256	29	12	acquiring	acquire	VERB
bjmsr-2256	29	13	new	new	ADJ
bjmsr-2256	29	14	customers	customer	NOUN
bjmsr-2256	29	15	1corresponding	1corresponding	PROPN
bjmsr-2256	29	16	author	author	NOUN
bjmsr-2256	29	17	:	:	PUNCT
bjmsr-2256	29	18	orcid	orcid	PROPN
bjmsr-2256	29	19	i	i	PRON
bjmsr-2256	29	20	d	d	NOUN
bjmsr-2256	29	21	:	:	PUNCT
bjmsr-2256	29	22	0009	0009	NUM
bjmsr-2256	29	23	-	-	SYM
bjmsr-2256	29	24	0005	0005	NUM
bjmsr-2256	29	25	-	-	PUNCT
bjmsr-2256	29	26	7311	7311	NUM
bjmsr-2256	29	27	-	-	PUNCT
bjmsr-2256	29	28	2278	2278	NUM
bjmsr-2256	29	29	©	©	ADP
bjmsr-2256	29	30	2024	2024	NUM
bjmsr-2256	29	31	by	by	ADP
bjmsr-2256	29	32	the	the	DET
bjmsr-2256	29	33	authors	author	NOUN
bjmsr-2256	29	34	.	.	PUNCT
bjmsr-2256	30	1	hosting	host	VERB
bjmsr-2256	30	2	by	by	ADP
bjmsr-2256	30	3	cribfb	cribfb	PROPN
bjmsr-2256	30	4	.	.	PUNCT
bjmsr-2256	31	1	peer	peer	NOUN
bjmsr-2256	31	2	review	review	NOUN
bjmsr-2256	31	3	is	be	AUX
bjmsr-2256	31	4	the	the	DET
bjmsr-2256	31	5	responsibility	responsibility	NOUN
bjmsr-2256	31	6	of	of	ADP
bjmsr-2256	31	7	cribfb	cribfb	PROPN
bjmsr-2256	31	8	,	,	PUNCT
bjmsr-2256	31	9	usa	usa	PROPN
bjmsr-2256	31	10	.	.	PROPN
bjmsr-2256	32	1	https://doi.org/10.46281/bjmsr.v9i6.2256	https://doi.org/10.46281/bjmsr.v9i6.2256	PROPN
bjmsr-2256	32	2	to	to	PART
bjmsr-2256	32	3	cite	cite	VERB
bjmsr-2256	32	4	this	this	DET
bjmsr-2256	32	5	article	article	NOUN
bjmsr-2256	32	6	:	:	PUNCT
bjmsr-2256	32	7	liang	liang	PROPN
bjmsr-2256	32	8	,	,	PUNCT
bjmsr-2256	32	9	y.	y.	PROPN
bjmsr-2256	32	10	(	(	PUNCT
bjmsr-2256	32	11	2024	2024	NUM
bjmsr-2256	32	12	)	)	PUNCT
bjmsr-2256	32	13	.	.	PUNCT
bjmsr-2256	33	1	marketing	marketing	NOUN
bjmsr-2256	33	2	magic	magic	NOUN
bjmsr-2256	33	3	:	:	PUNCT
bjmsr-2256	33	4	uncovering	uncover	VERB
bjmsr-2256	33	5	the	the	DET
bjmsr-2256	33	6	key	key	ADJ
bjmsr-2256	33	7	drivers	driver	NOUN
bjmsr-2256	33	8	of	of	ADP
bjmsr-2256	33	9	loyalty	loyalty	NOUN
bjmsr-2256	33	10	among	among	ADP
bjmsr-2256	33	11	luxury	luxury	NOUN
bjmsr-2256	33	12	hotel	hotel	NOUN
bjmsr-2256	33	13	guests	guest	NOUN
bjmsr-2256	33	14	.	.	PUNCT
bjmsr-2256	34	1	bangladesh	bangladesh	PROPN
bjmsr-2256	34	2	journal	journal	PROPN
bjmsr-2256	34	3	of	of	ADP
bjmsr-2256	34	4	multidisciplinary	multidisciplinary	ADJ
bjmsr-2256	34	5	scientific	scientific	ADJ
bjmsr-2256	34	6	research	research	NOUN
bjmsr-2256	34	7	,	,	PUNCT
bjmsr-2256	34	8	9(6	9(6	NUM
bjmsr-2256	34	9	)	)	PUNCT
bjmsr-2256	34	10	,	,	PUNCT
bjmsr-2256	34	11	1	1	NUM
bjmsr-2256	34	12	-	-	SYM
bjmsr-2256	34	13	16	16	NUM
bjmsr-2256	34	14	.	.	PUNCT
bjmsr-2256	35	1	https://doi.org/10.46281/bjmsr.v9i6.2256	https://doi.org/10.46281/bjmsr.v9i6.2256	PROPN
bjmsr-2256	35	2	http://creativecommons.org/licenses/by/4.0/	http://creativecommons.org/licenses/by/4.0/	PROPN
bjmsr-2256	35	3	)	)	PUNCT
bjmsr-2256	35	4	http://creativecommons.org/licenses/by/4.0/	http://creativecommons.org/licenses/by/4.0/	PROPN
bjmsr-2256	35	5	)	)	PUNCT
bjmsr-2256	35	6	https://www.openaccess.nl/en	https://www.openaccess.nl/en	NOUN
bjmsr-2256	35	7	https://doi.org/10.46281/bjmsr.v9i6.2256	https://doi.org/10.46281/bjmsr.v9i6.2256	PROPN
bjmsr-2256	35	8	https://orcid.org/0009-0005-7311-2278	https://orcid.org/0009-0005-7311-2278	PROPN
bjmsr-2256	35	9	liang	liang	PROPN
bjmsr-2256	35	10	,	,	PUNCT
bjmsr-2256	35	11	bangladesh	bangladesh	PROPN
bjmsr-2256	35	12	journal	journal	NOUN
bjmsr-2256	35	13	of	of	ADP
bjmsr-2256	35	14	multidisciplinary	multidisciplinary	ADJ
bjmsr-2256	35	15	scientific	scientific	ADJ
bjmsr-2256	35	16	research	research	NOUN
bjmsr-2256	35	17	9(6	9(6	NUM
bjmsr-2256	35	18	)	)	PUNCT
bjmsr-2256	35	19	(	(	PUNCT
bjmsr-2256	35	20	2024	2024	NUM
bjmsr-2256	35	21	)	)	PUNCT
bjmsr-2256	35	22	,	,	PUNCT
bjmsr-2256	35	23	1	1	NUM
bjmsr-2256	35	24	-	-	SYM
bjmsr-2256	35	25	16	16	NUM
bjmsr-2256	35	26	2	2	NUM
bjmsr-2256	35	27	requires	require	VERB
bjmsr-2256	35	28	five	five	NUM
bjmsr-2256	35	29	times	time	NOUN
bjmsr-2256	35	30	more	more	ADJ
bjmsr-2256	35	31	time	time	NOUN
bjmsr-2256	35	32	and	and	CCONJ
bjmsr-2256	35	33	money	money	NOUN
bjmsr-2256	35	34	than	than	ADP
bjmsr-2256	35	35	retaining	retain	VERB
bjmsr-2256	35	36	existing	exist	VERB
bjmsr-2256	35	37	ones	one	NOUN
bjmsr-2256	35	38	.	.	PUNCT
bjmsr-2256	36	1	that	that	PRON
bjmsr-2256	36	2	makes	make	VERB
bjmsr-2256	36	3	meeting	meet	VERB
bjmsr-2256	36	4	the	the	DET
bjmsr-2256	36	5	evolving	evolve	VERB
bjmsr-2256	36	6	expectations	expectation	NOUN
bjmsr-2256	36	7	of	of	ADP
bjmsr-2256	36	8	post	post	ADJ
bjmsr-2256	36	9	-	-	ADJ
bjmsr-2256	36	10	pandemic	pandemic	ADJ
bjmsr-2256	36	11	travellers	traveller	NOUN
bjmsr-2256	36	12	more	more	ADV
bjmsr-2256	36	13	challenging	challenging	ADJ
bjmsr-2256	36	14	,	,	PUNCT
bjmsr-2256	36	15	including	include	VERB
bjmsr-2256	36	16	prioritising	prioritise	VERB
bjmsr-2256	36	17	hygiene	hygiene	NOUN
bjmsr-2256	36	18	,	,	PUNCT
bjmsr-2256	36	19	safety	safety	NOUN
bjmsr-2256	36	20	,	,	PUNCT
bjmsr-2256	36	21	contactless	contactless	NOUN
bjmsr-2256	36	22	services	service	NOUN
bjmsr-2256	36	23	,	,	PUNCT
bjmsr-2256	36	24	etc	etc	X
bjmsr-2256	36	25	.	.	X
bjmsr-2256	37	1	(	(	PUNCT
bjmsr-2256	37	2	bonfanti	bonfanti	PROPN
bjmsr-2256	37	3	et	et	PROPN
bjmsr-2256	37	4	al	al	PROPN
bjmsr-2256	37	5	.	.	PROPN
bjmsr-2256	37	6	,	,	PUNCT
bjmsr-2256	37	7	2021	2021	NUM
bjmsr-2256	37	8	)	)	PUNCT
bjmsr-2256	37	9	.	.	PUNCT
bjmsr-2256	38	1	however	however	ADV
bjmsr-2256	38	2	,	,	PUNCT
bjmsr-2256	38	3	prior	prior	ADJ
bjmsr-2256	38	4	research	research	NOUN
bjmsr-2256	38	5	mainly	mainly	ADV
bjmsr-2256	38	6	focused	focus	VERB
bjmsr-2256	38	7	on	on	ADP
bjmsr-2256	38	8	the	the	DET
bjmsr-2256	38	9	individual	individual	ADJ
bjmsr-2256	38	10	effects	effect	NOUN
bjmsr-2256	38	11	of	of	ADP
bjmsr-2256	38	12	marketing	marketing	NOUN
bjmsr-2256	38	13	factors	factor	NOUN
bjmsr-2256	38	14	in	in	ADP
bjmsr-2256	38	15	the	the	DET
bjmsr-2256	38	16	business	business	NOUN
bjmsr-2256	38	17	world	world	NOUN
bjmsr-2256	38	18	.	.	PUNCT
bjmsr-2256	39	1	for	for	ADP
bjmsr-2256	39	2	instance	instance	NOUN
bjmsr-2256	39	3	,	,	PUNCT
bjmsr-2256	39	4	abeza	abeza	NOUN
bjmsr-2256	39	5	et	et	PROPN
bjmsr-2256	39	6	al	al	PROPN
bjmsr-2256	39	7	.	.	PROPN
bjmsr-2256	40	1	(	(	PUNCT
bjmsr-2256	40	2	2020	2020	NUM
bjmsr-2256	40	3	)	)	PUNCT
bjmsr-2256	40	4	focus	focus	NOUN
bjmsr-2256	40	5	on	on	ADP
bjmsr-2256	40	6	how	how	SCONJ
bjmsr-2256	40	7	social	social	ADJ
bjmsr-2256	40	8	media	media	NOUN
bjmsr-2256	40	9	marketing	marketing	NOUN
bjmsr-2256	40	10	enhances	enhance	VERB
bjmsr-2256	40	11	brand	brand	NOUN
bjmsr-2256	40	12	visibility	visibility	NOUN
bjmsr-2256	40	13	and	and	CCONJ
bjmsr-2256	40	14	engagement	engagement	NOUN
bjmsr-2256	40	15	,	,	PUNCT
bjmsr-2256	40	16	fostering	foster	VERB
bjmsr-2256	40	17	customer	customer	NOUN
bjmsr-2256	40	18	community	community	NOUN
bjmsr-2256	40	19	and	and	CCONJ
bjmsr-2256	40	20	encouraging	encourage	VERB
bjmsr-2256	40	21	positive	positive	ADJ
bjmsr-2256	40	22	word	word	NOUN
bjmsr-2256	40	23	-	-	PUNCT
bjmsr-2256	40	24	of	of	ADP
bjmsr-2256	40	25	-	-	PUNCT
bjmsr-2256	40	26	mouth	mouth	NOUN
bjmsr-2256	40	27	.	.	PUNCT
bjmsr-2256	41	1	rather	rather	ADV
bjmsr-2256	41	2	et	et	PROPN
bjmsr-2256	41	3	al	al	PROPN
bjmsr-2256	41	4	.	.	PROPN
bjmsr-2256	42	1	(	(	PUNCT
bjmsr-2256	42	2	2024	2024	NUM
bjmsr-2256	42	3	)	)	PUNCT
bjmsr-2256	42	4	investigated	investigate	VERB
bjmsr-2256	42	5	how	how	SCONJ
bjmsr-2256	42	6	personalised	personalised	ADJ
bjmsr-2256	42	7	services	service	NOUN
bjmsr-2256	42	8	cater	cater	VERB
bjmsr-2256	42	9	to	to	ADP
bjmsr-2256	42	10	individual	individual	ADJ
bjmsr-2256	42	11	customers	customer	NOUN
bjmsr-2256	42	12	'	'	PART
bjmsr-2256	42	13	needs	need	NOUN
bjmsr-2256	42	14	,	,	PUNCT
bjmsr-2256	42	15	increasing	increase	VERB
bjmsr-2256	42	16	satisfaction	satisfaction	NOUN
bjmsr-2256	42	17	and	and	CCONJ
bjmsr-2256	42	18	loyalty	loyalty	NOUN
bjmsr-2256	42	19	by	by	ADP
bjmsr-2256	42	20	making	make	VERB
bjmsr-2256	42	21	guests	guest	NOUN
bjmsr-2256	42	22	feel	feel	AUX
bjmsr-2256	42	23	valued	value	VERB
bjmsr-2256	42	24	and	and	CCONJ
bjmsr-2256	42	25	understood	understand	VERB
bjmsr-2256	42	26	.	.	PUNCT
bjmsr-2256	43	1	natarajan	natarajan	PROPN
bjmsr-2256	43	2	and	and	CCONJ
bjmsr-2256	43	3	veera	veera	PROPN
bjmsr-2256	43	4	raghavan	raghavan	PROPN
bjmsr-2256	43	5	(	(	PUNCT
bjmsr-2256	43	6	2024	2024	NUM
bjmsr-2256	43	7	)	)	PUNCT
bjmsr-2256	43	8	explored	explore	VERB
bjmsr-2256	43	9	the	the	DET
bjmsr-2256	43	10	idea	idea	NOUN
bjmsr-2256	43	11	that	that	SCONJ
bjmsr-2256	43	12	loyalty	loyalty	NOUN
bjmsr-2256	43	13	programmes	programme	NOUN
bjmsr-2256	43	14	reward	reward	VERB
bjmsr-2256	43	15	repeat	repeat	NOUN
bjmsr-2256	43	16	customers	customer	NOUN
bjmsr-2256	43	17	,	,	PUNCT
bjmsr-2256	43	18	incentivise	incentivise	VERB
bjmsr-2256	43	19	ongoing	ongoing	ADJ
bjmsr-2256	43	20	patronage	patronage	NOUN
bjmsr-2256	43	21	,	,	PUNCT
bjmsr-2256	43	22	foster	foster	VERB
bjmsr-2256	43	23	a	a	DET
bjmsr-2256	43	24	deeper	deep	ADJ
bjmsr-2256	43	25	connection	connection	NOUN
bjmsr-2256	43	26	with	with	ADP
bjmsr-2256	43	27	the	the	DET
bjmsr-2256	43	28	brand	brand	NOUN
bjmsr-2256	43	29	,	,	PUNCT
bjmsr-2256	43	30	etc	etc	X
bjmsr-2256	43	31	.	.	X
bjmsr-2256	43	32	limited	limited	ADJ
bjmsr-2256	43	33	research	research	NOUN
bjmsr-2256	43	34	focuses	focus	VERB
bjmsr-2256	43	35	on	on	ADP
bjmsr-2256	43	36	the	the	DET
bjmsr-2256	43	37	aligned	aligned	ADJ
bjmsr-2256	43	38	effects	effect	NOUN
bjmsr-2256	43	39	of	of	ADP
bjmsr-2256	43	40	crucial	crucial	ADJ
bjmsr-2256	43	41	marketing	marketing	NOUN
bjmsr-2256	43	42	factors	factor	NOUN
bjmsr-2256	43	43	that	that	PRON
bjmsr-2256	43	44	can	can	AUX
bjmsr-2256	43	45	foster	foster	VERB
bjmsr-2256	43	46	solid	solid	ADJ
bjmsr-2256	43	47	and	and	CCONJ
bjmsr-2256	43	48	enduring	endure	VERB
bjmsr-2256	43	49	relationships	relationship	NOUN
bjmsr-2256	43	50	with	with	ADP
bjmsr-2256	43	51	guests	guest	NOUN
bjmsr-2256	43	52	,	,	PUNCT
bjmsr-2256	43	53	ultimately	ultimately	ADV
bjmsr-2256	43	54	driving	drive	VERB
bjmsr-2256	43	55	long	long	ADJ
bjmsr-2256	43	56	-	-	PUNCT
bjmsr-2256	43	57	term	term	NOUN
bjmsr-2256	43	58	business	business	NOUN
bjmsr-2256	43	59	success	success	NOUN
bjmsr-2256	43	60	.	.	PUNCT
bjmsr-2256	44	1	additionally	additionally	ADV
bjmsr-2256	44	2	,	,	PUNCT
bjmsr-2256	44	3	prior	prior	ADJ
bjmsr-2256	44	4	studies	study	NOUN
bjmsr-2256	44	5	have	have	AUX
bjmsr-2256	44	6	proved	prove	VERB
bjmsr-2256	44	7	that	that	SCONJ
bjmsr-2256	44	8	guanxi	guanxi	NOUN
bjmsr-2256	44	9	plays	play	VERB
bjmsr-2256	44	10	an	an	DET
bjmsr-2256	44	11	important	important	ADJ
bjmsr-2256	44	12	role	role	NOUN
bjmsr-2256	44	13	in	in	ADP
bjmsr-2256	44	14	customer	customer	NOUN
bjmsr-2256	44	15	relationship	relationship	NOUN
bjmsr-2256	44	16	management	management	NOUN
bjmsr-2256	44	17	in	in	ADP
bjmsr-2256	44	18	the	the	DET
bjmsr-2256	44	19	chinese	chinese	ADJ
bjmsr-2256	44	20	context	context	NOUN
bjmsr-2256	44	21	(	(	PUNCT
bjmsr-2256	44	22	liu	liu	PROPN
bjmsr-2256	44	23	et	et	PROPN
bjmsr-2256	44	24	al	al	PROPN
bjmsr-2256	44	25	.	.	PROPN
bjmsr-2256	44	26	,	,	PUNCT
bjmsr-2256	44	27	2024	2024	NUM
bjmsr-2256	44	28	)	)	PUNCT
bjmsr-2256	44	29	.	.	PUNCT
bjmsr-2256	45	1	in	in	ADP
bjmsr-2256	45	2	the	the	DET
bjmsr-2256	45	3	online	online	ADJ
bjmsr-2256	45	4	marketplace	marketplace	NOUN
bjmsr-2256	45	5	,	,	PUNCT
bjmsr-2256	45	6	swift	swift	ADJ
bjmsr-2256	45	7	guanxi	guanxi	NOUN
bjmsr-2256	45	8	,	,	PUNCT
bjmsr-2256	45	9	grounded	ground	VERB
bjmsr-2256	45	10	in	in	ADP
bjmsr-2256	45	11	the	the	DET
bjmsr-2256	45	12	theoretical	theoretical	ADJ
bjmsr-2256	45	13	lens	lens	NOUN
bjmsr-2256	45	14	of	of	ADP
bjmsr-2256	45	15	guanxi	guanxi	NOUN
bjmsr-2256	45	16	,	,	PUNCT
bjmsr-2256	45	17	is	be	AUX
bjmsr-2256	45	18	vital	vital	ADJ
bjmsr-2256	45	19	in	in	ADP
bjmsr-2256	45	20	facilitating	facilitate	VERB
bjmsr-2256	45	21	online	online	ADJ
bjmsr-2256	45	22	transactions	transaction	NOUN
bjmsr-2256	45	23	(	(	PUNCT
bjmsr-2256	45	24	ou	ou	X
bjmsr-2256	45	25	et	et	PROPN
bjmsr-2256	45	26	al	al	PROPN
bjmsr-2256	45	27	.	.	PROPN
bjmsr-2256	45	28	,	,	PUNCT
bjmsr-2256	45	29	2014	2014	NUM
bjmsr-2256	45	30	)	)	PUNCT
bjmsr-2256	45	31	since	since	SCONJ
bjmsr-2256	45	32	online	online	ADJ
bjmsr-2256	45	33	shopping	shopping	NOUN
bjmsr-2256	45	34	has	have	AUX
bjmsr-2256	45	35	become	become	VERB
bjmsr-2256	45	36	increasingly	increasingly	ADV
bjmsr-2256	45	37	common	common	ADJ
bjmsr-2256	45	38	.	.	PUNCT
bjmsr-2256	46	1	for	for	ADP
bjmsr-2256	46	2	example	example	NOUN
bjmsr-2256	46	3	,	,	PUNCT
bjmsr-2256	46	4	the	the	PRON
bjmsr-2256	46	5	higher	high	ADJ
bjmsr-2256	46	6	the	the	DET
bjmsr-2256	46	7	level	level	NOUN
bjmsr-2256	46	8	of	of	ADP
bjmsr-2256	46	9	swift	swift	ADJ
bjmsr-2256	46	10	guanxi	guanxi	NOUN
bjmsr-2256	46	11	perceived	perceive	VERB
bjmsr-2256	46	12	by	by	ADP
bjmsr-2256	46	13	customers	customer	NOUN
bjmsr-2256	46	14	,	,	PUNCT
bjmsr-2256	46	15	the	the	PRON
bjmsr-2256	46	16	stronger	strong	ADJ
bjmsr-2256	46	17	their	their	PRON
bjmsr-2256	46	18	intention	intention	NOUN
bjmsr-2256	46	19	to	to	PART
bjmsr-2256	46	20	make	make	VERB
bjmsr-2256	46	21	a	a	DET
bjmsr-2256	46	22	favourable	favourable	ADJ
bjmsr-2256	46	23	decision	decision	NOUN
bjmsr-2256	46	24	in	in	ADP
bjmsr-2256	46	25	the	the	DET
bjmsr-2256	46	26	online	online	ADJ
bjmsr-2256	46	27	marketplace	marketplace	NOUN
bjmsr-2256	46	28	(	(	PUNCT
bjmsr-2256	46	29	zhang	zhang	X
bjmsr-2256	46	30	et	et	PROPN
bjmsr-2256	46	31	al	al	PROPN
bjmsr-2256	46	32	.	.	PROPN
bjmsr-2256	46	33	,	,	PUNCT
bjmsr-2256	46	34	2021	2021	NUM
bjmsr-2256	46	35	)	)	PUNCT
bjmsr-2256	46	36	.	.	PUNCT
bjmsr-2256	47	1	therefore	therefore	ADV
bjmsr-2256	47	2	,	,	PUNCT
bjmsr-2256	47	3	luxury	luxury	NOUN
bjmsr-2256	47	4	hotels	hotel	NOUN
bjmsr-2256	47	5	'	'	PART
bjmsr-2256	47	6	swift	swift	ADJ
bjmsr-2256	47	7	guanxi	guanxi	NOUN
bjmsr-2256	47	8	is	be	AUX
bjmsr-2256	47	9	essential	essential	ADJ
bjmsr-2256	47	10	to	to	ADP
bjmsr-2256	47	11	customer	customer	NOUN
bjmsr-2256	47	12	loyalty	loyalty	NOUN
bjmsr-2256	47	13	and	and	CCONJ
bjmsr-2256	47	14	positive	positive	ADJ
bjmsr-2256	47	15	word	word	NOUN
bjmsr-2256	47	16	-	-	PUNCT
bjmsr-2256	47	17	of	of	ADP
bjmsr-2256	47	18	-	-	PUNCT
bjmsr-2256	47	19	mouth	mouth	NOUN
bjmsr-2256	47	20	communication	communication	NOUN
bjmsr-2256	47	21	.	.	PUNCT
bjmsr-2256	48	1	thus	thus	ADV
bjmsr-2256	48	2	,	,	PUNCT
bjmsr-2256	48	3	this	this	DET
bjmsr-2256	48	4	study	study	NOUN
bjmsr-2256	48	5	is	be	AUX
bjmsr-2256	48	6	focused	focus	VERB
bjmsr-2256	48	7	on	on	ADP
bjmsr-2256	48	8	integrating	integrate	VERB
bjmsr-2256	48	9	crucial	crucial	ADJ
bjmsr-2256	48	10	marketing	marketing	NOUN
bjmsr-2256	48	11	factors	factor	NOUN
bjmsr-2256	48	12	that	that	PRON
bjmsr-2256	48	13	can	can	AUX
bjmsr-2256	48	14	improve	improve	VERB
bjmsr-2256	48	15	customer	customer	NOUN
bjmsr-2256	48	16	loyalty	loyalty	NOUN
bjmsr-2256	48	17	and	and	CCONJ
bjmsr-2256	48	18	positive	positive	ADJ
bjmsr-2256	48	19	word	word	NOUN
bjmsr-2256	48	20	-	-	PUNCT
bjmsr-2256	48	21	of	of	ADP
bjmsr-2256	48	22	-	-	PUNCT
bjmsr-2256	48	23	mouth	mouth	NOUN
bjmsr-2256	48	24	in	in	ADP
bjmsr-2256	48	25	the	the	DET
bjmsr-2256	48	26	post	post	ADJ
bjmsr-2256	48	27	-	-	ADJ
bjmsr-2256	48	28	pandemic	pandemic	ADJ
bjmsr-2256	48	29	era	era	NOUN
bjmsr-2256	48	30	in	in	ADP
bjmsr-2256	48	31	mainland	mainland	NOUN
bjmsr-2256	48	32	china	china	PROPN
bjmsr-2256	48	33	.	.	PUNCT
bjmsr-2256	49	1	this	this	DET
bjmsr-2256	49	2	study	study	NOUN
bjmsr-2256	49	3	aims	aim	VERB
bjmsr-2256	49	4	to	to	PART
bjmsr-2256	49	5	assist	assist	VERB
bjmsr-2256	49	6	hotels	hotel	NOUN
bjmsr-2256	49	7	in	in	ADP
bjmsr-2256	49	8	navigating	navigate	VERB
bjmsr-2256	49	9	the	the	DET
bjmsr-2256	49	10	competitive	competitive	ADJ
bjmsr-2256	49	11	landscape	landscape	NOUN
bjmsr-2256	49	12	and	and	CCONJ
bjmsr-2256	49	13	building	build	VERB
bjmsr-2256	49	14	a	a	DET
bjmsr-2256	49	15	loyal	loyal	ADJ
bjmsr-2256	49	16	customer	customer	NOUN
bjmsr-2256	49	17	base	base	NOUN
bjmsr-2256	49	18	that	that	PRON
bjmsr-2256	49	19	drives	drive	VERB
bjmsr-2256	49	20	positive	positive	ADJ
bjmsr-2256	49	21	word	word	NOUN
bjmsr-2256	49	22	-	-	PUNCT
bjmsr-2256	49	23	of	of	ADP
bjmsr-2256	49	24	-	-	PUNCT
bjmsr-2256	49	25	mouth	mouth	NOUN
bjmsr-2256	49	26	and	and	CCONJ
bjmsr-2256	49	27	repeat	repeat	NOUN
bjmsr-2256	49	28	business	business	NOUN
bjmsr-2256	49	29	.	.	PUNCT
bjmsr-2256	50	1	the	the	DET
bjmsr-2256	50	2	remainder	remainder	NOUN
bjmsr-2256	50	3	of	of	ADP
bjmsr-2256	50	4	this	this	DET
bjmsr-2256	50	5	paper	paper	NOUN
bjmsr-2256	50	6	is	be	AUX
bjmsr-2256	50	7	arranged	arrange	VERB
bjmsr-2256	50	8	as	as	SCONJ
bjmsr-2256	50	9	follows	follow	VERB
bjmsr-2256	50	10	:	:	PUNCT
bjmsr-2256	50	11	section	section	NOUN
bjmsr-2256	50	12	2	2	NUM
bjmsr-2256	50	13	provides	provide	VERB
bjmsr-2256	50	14	a	a	DET
bjmsr-2256	50	15	detailed	detailed	ADJ
bjmsr-2256	50	16	review	review	NOUN
bjmsr-2256	50	17	of	of	ADP
bjmsr-2256	50	18	previous	previous	ADJ
bjmsr-2256	50	19	literature	literature	NOUN
bjmsr-2256	50	20	and	and	CCONJ
bjmsr-2256	50	21	the	the	DET
bjmsr-2256	50	22	development	development	NOUN
bjmsr-2256	50	23	of	of	ADP
bjmsr-2256	50	24	research	research	NOUN
bjmsr-2256	50	25	hypotheses	hypothesis	NOUN
bjmsr-2256	50	26	.	.	PUNCT
bjmsr-2256	51	1	section	section	NOUN
bjmsr-2256	51	2	3	3	NUM
bjmsr-2256	51	3	discusses	discuss	VERB
bjmsr-2256	51	4	the	the	DET
bjmsr-2256	51	5	research	research	NOUN
bjmsr-2256	51	6	methodology	methodology	NOUN
bjmsr-2256	51	7	.	.	PUNCT
bjmsr-2256	52	1	sections	section	NOUN
bjmsr-2256	52	2	4	4	NUM
bjmsr-2256	52	3	and	and	CCONJ
bjmsr-2256	52	4	5	5	NUM
bjmsr-2256	52	5	present	present	VERB
bjmsr-2256	52	6	the	the	DET
bjmsr-2256	52	7	research	research	NOUN
bjmsr-2256	52	8	findings	finding	NOUN
bjmsr-2256	52	9	,	,	PUNCT
bjmsr-2256	52	10	implications	implication	NOUN
bjmsr-2256	52	11	,	,	PUNCT
bjmsr-2256	52	12	and	and	CCONJ
bjmsr-2256	52	13	suggestions	suggestion	NOUN
bjmsr-2256	52	14	for	for	ADP
bjmsr-2256	52	15	future	future	ADJ
bjmsr-2256	52	16	research	research	NOUN
bjmsr-2256	52	17	.	.	PUNCT
bjmsr-2256	53	1	literature	literature	NOUN
bjmsr-2256	53	2	review	review	VERB
bjmsr-2256	53	3	underpinning	underpin	VERB
bjmsr-2256	53	4	theory	theory	NOUN
bjmsr-2256	53	5	:	:	PUNCT
bjmsr-2256	53	6	relationship	relationship	NOUN
bjmsr-2256	53	7	marketing	marketing	NOUN
bjmsr-2256	53	8	theory	theory	NOUN
bjmsr-2256	53	9	the	the	DET
bjmsr-2256	53	10	evolution	evolution	NOUN
bjmsr-2256	53	11	of	of	ADP
bjmsr-2256	53	12	relationship	relationship	NOUN
bjmsr-2256	53	13	marketing	marketing	NOUN
bjmsr-2256	53	14	theory	theory	NOUN
bjmsr-2256	53	15	has	have	AUX
bjmsr-2256	53	16	been	be	AUX
bjmsr-2256	53	17	marked	mark	VERB
bjmsr-2256	53	18	by	by	ADP
bjmsr-2256	53	19	significant	significant	ADJ
bjmsr-2256	53	20	developments	development	NOUN
bjmsr-2256	53	21	since	since	SCONJ
bjmsr-2256	53	22	its	its	PRON
bjmsr-2256	53	23	inception	inception	NOUN
bjmsr-2256	53	24	in	in	ADP
bjmsr-2256	53	25	the	the	DET
bjmsr-2256	53	26	1980s	1980	NOUN
bjmsr-2256	53	27	,	,	PUNCT
bjmsr-2256	53	28	when	when	SCONJ
bjmsr-2256	53	29	it	it	PRON
bjmsr-2256	53	30	initially	initially	ADV
bjmsr-2256	53	31	recognised	recognise	VERB
bjmsr-2256	53	32	the	the	DET
bjmsr-2256	53	33	critical	critical	ADJ
bjmsr-2256	53	34	importance	importance	NOUN
bjmsr-2256	53	35	of	of	ADP
bjmsr-2256	53	36	cultivating	cultivate	VERB
bjmsr-2256	53	37	customer	customer	NOUN
bjmsr-2256	53	38	relationships	relationship	NOUN
bjmsr-2256	53	39	.	.	PUNCT
bjmsr-2256	54	1	this	this	DET
bjmsr-2256	54	2	theory	theory	NOUN
bjmsr-2256	54	3	has	have	AUX
bjmsr-2256	54	4	broadened	broaden	VERB
bjmsr-2256	54	5	from	from	ADP
bjmsr-2256	54	6	mere	mere	ADJ
bjmsr-2256	54	7	transactional	transactional	ADJ
bjmsr-2256	54	8	exchanges	exchange	NOUN
bjmsr-2256	54	9	to	to	ADP
bjmsr-2256	54	10	a	a	DET
bjmsr-2256	54	11	focus	focus	NOUN
bjmsr-2256	54	12	on	on	ADP
bjmsr-2256	54	13	fostering	foster	VERB
bjmsr-2256	54	14	long	long	ADJ
bjmsr-2256	54	15	-	-	PUNCT
bjmsr-2256	54	16	term	term	NOUN
bjmsr-2256	54	17	relationships	relationship	NOUN
bjmsr-2256	54	18	and	and	CCONJ
bjmsr-2256	54	19	reciprocal	reciprocal	ADJ
bjmsr-2256	54	20	benefits	benefit	NOUN
bjmsr-2256	54	21	between	between	ADP
bjmsr-2256	54	22	businesses	business	NOUN
bjmsr-2256	54	23	and	and	CCONJ
bjmsr-2256	54	24	their	their	PRON
bjmsr-2256	54	25	stakeholders	stakeholder	NOUN
bjmsr-2256	54	26	(	(	PUNCT
bjmsr-2256	54	27	palmatier	palmatier	NOUN
bjmsr-2256	54	28	&	&	CCONJ
bjmsr-2256	54	29	steinhoff	steinhoff	PROPN
bjmsr-2256	54	30	,	,	PUNCT
bjmsr-2256	54	31	2019	2019	NUM
bjmsr-2256	54	32	)	)	PUNCT
bjmsr-2256	54	33	.	.	PUNCT
bjmsr-2256	55	1	the	the	DET
bjmsr-2256	55	2	advent	advent	NOUN
bjmsr-2256	55	3	and	and	CCONJ
bjmsr-2256	55	4	proliferation	proliferation	NOUN
bjmsr-2256	55	5	of	of	ADP
bjmsr-2256	55	6	digital	digital	ADJ
bjmsr-2256	55	7	technology	technology	NOUN
bjmsr-2256	55	8	and	and	CCONJ
bjmsr-2256	55	9	social	social	ADJ
bjmsr-2256	55	10	media	medium	NOUN
bjmsr-2256	55	11	have	have	AUX
bjmsr-2256	55	12	further	far	ADV
bjmsr-2256	55	13	revolutionised	revolutionise	VERB
bjmsr-2256	55	14	relationship	relationship	NOUN
bjmsr-2256	55	15	marketing	marketing	NOUN
bjmsr-2256	55	16	by	by	ADP
bjmsr-2256	55	17	facilitating	facilitate	VERB
bjmsr-2256	55	18	more	more	ADV
bjmsr-2256	55	19	personalised	personalised	ADJ
bjmsr-2256	55	20	and	and	CCONJ
bjmsr-2256	55	21	interactive	interactive	ADJ
bjmsr-2256	55	22	engagements	engagement	NOUN
bjmsr-2256	55	23	with	with	ADP
bjmsr-2256	55	24	customers	customer	NOUN
bjmsr-2256	55	25	(	(	PUNCT
bjmsr-2256	55	26	rooney	rooney	NOUN
bjmsr-2256	55	27	et	et	PROPN
bjmsr-2256	55	28	al	al	PROPN
bjmsr-2256	55	29	.	.	PROPN
bjmsr-2256	55	30	,	,	PUNCT
bjmsr-2256	55	31	2021	2021	NUM
bjmsr-2256	55	32	)	)	PUNCT
bjmsr-2256	55	33	.	.	PUNCT
bjmsr-2256	56	1	moreover	moreover	ADV
bjmsr-2256	56	2	,	,	PUNCT
bjmsr-2256	56	3	relationship	relationship	NOUN
bjmsr-2256	56	4	marketing	marketing	NOUN
bjmsr-2256	56	5	theory	theory	NOUN
bjmsr-2256	56	6	has	have	AUX
bjmsr-2256	56	7	significantly	significantly	ADV
bjmsr-2256	56	8	impacted	impact	VERB
bjmsr-2256	56	9	the	the	DET
bjmsr-2256	56	10	hotel	hotel	NOUN
bjmsr-2256	56	11	sector	sector	NOUN
bjmsr-2256	56	12	by	by	ADP
bjmsr-2256	56	13	applying	apply	VERB
bjmsr-2256	56	14	across	across	ADP
bjmsr-2256	56	15	various	various	ADJ
bjmsr-2256	56	16	industries	industry	NOUN
bjmsr-2256	56	17	.	.	PUNCT
bjmsr-2256	57	1	this	this	DET
bjmsr-2256	57	2	theory	theory	NOUN
bjmsr-2256	57	3	underlines	underline	VERB
bjmsr-2256	57	4	the	the	DET
bjmsr-2256	57	5	essence	essence	NOUN
bjmsr-2256	57	6	of	of	ADP
bjmsr-2256	57	7	nurturing	nurture	VERB
bjmsr-2256	57	8	enduring	endure	VERB
bjmsr-2256	57	9	relationships	relationship	NOUN
bjmsr-2256	57	10	with	with	ADP
bjmsr-2256	57	11	customers	customer	NOUN
bjmsr-2256	57	12	,	,	PUNCT
bjmsr-2256	57	13	an	an	DET
bjmsr-2256	57	14	aspect	aspect	NOUN
bjmsr-2256	57	15	that	that	PRON
bjmsr-2256	57	16	becomes	become	VERB
bjmsr-2256	57	17	indispensable	indispensable	ADJ
bjmsr-2256	57	18	in	in	ADP
bjmsr-2256	57	19	industries	industry	NOUN
bjmsr-2256	57	20	where	where	SCONJ
bjmsr-2256	57	21	the	the	DET
bjmsr-2256	57	22	quality	quality	NOUN
bjmsr-2256	57	23	of	of	ADP
bjmsr-2256	57	24	customer	customer	NOUN
bjmsr-2256	57	25	experience	experience	NOUN
bjmsr-2256	57	26	is	be	AUX
bjmsr-2256	57	27	a	a	DET
bjmsr-2256	57	28	primary	primary	ADJ
bjmsr-2256	57	29	concern	concern	NOUN
bjmsr-2256	57	30	(	(	PUNCT
bjmsr-2256	57	31	rather	rather	ADV
bjmsr-2256	57	32	et	et	PROPN
bjmsr-2256	57	33	al	al	PROPN
bjmsr-2256	57	34	.	.	PROPN
bjmsr-2256	57	35	,	,	PUNCT
bjmsr-2256	57	36	2024	2024	NUM
bjmsr-2256	57	37	)	)	PUNCT
bjmsr-2256	57	38	.	.	PUNCT
bjmsr-2256	58	1	the	the	DET
bjmsr-2256	58	2	competitive	competitive	ADJ
bjmsr-2256	58	3	landscape	landscape	NOUN
bjmsr-2256	58	4	of	of	ADP
bjmsr-2256	58	5	the	the	DET
bjmsr-2256	58	6	hotel	hotel	NOUN
bjmsr-2256	58	7	industry	industry	NOUN
bjmsr-2256	58	8	,	,	PUNCT
bjmsr-2256	58	9	coupled	couple	VERB
bjmsr-2256	58	10	with	with	ADP
bjmsr-2256	58	11	the	the	DET
bjmsr-2256	58	12	paramount	paramount	ADJ
bjmsr-2256	58	13	importance	importance	NOUN
bjmsr-2256	58	14	of	of	ADP
bjmsr-2256	58	15	customer	customer	NOUN
bjmsr-2256	58	16	loyalty	loyalty	NOUN
bjmsr-2256	58	17	and	and	CCONJ
bjmsr-2256	58	18	retention	retention	NOUN
bjmsr-2256	58	19	,	,	PUNCT
bjmsr-2256	58	20	underscores	underscore	VERB
bjmsr-2256	58	21	the	the	DET
bjmsr-2256	58	22	need	need	NOUN
bjmsr-2256	58	23	for	for	ADP
bjmsr-2256	58	24	employing	employ	VERB
bjmsr-2256	58	25	relationship	relationship	NOUN
bjmsr-2256	58	26	marketing	marketing	NOUN
bjmsr-2256	58	27	theory	theory	NOUN
bjmsr-2256	58	28	.	.	PUNCT
bjmsr-2256	59	1	by	by	ADP
bjmsr-2256	59	2	establishing	establish	VERB
bjmsr-2256	59	3	robust	robust	ADJ
bjmsr-2256	59	4	relationships	relationship	NOUN
bjmsr-2256	59	5	with	with	ADP
bjmsr-2256	59	6	guests	guest	NOUN
bjmsr-2256	59	7	,	,	PUNCT
bjmsr-2256	59	8	hotels	hotel	NOUN
bjmsr-2256	59	9	can	can	AUX
bjmsr-2256	59	10	improve	improve	VERB
bjmsr-2256	59	11	guest	guest	NOUN
bjmsr-2256	59	12	satisfaction	satisfaction	NOUN
bjmsr-2256	59	13	,	,	PUNCT
bjmsr-2256	59	14	foster	foster	ADJ
bjmsr-2256	59	15	loyalty	loyalty	NOUN
bjmsr-2256	59	16	,	,	PUNCT
bjmsr-2256	59	17	and	and	CCONJ
bjmsr-2256	59	18	encourage	encourage	VERB
bjmsr-2256	59	19	positive	positive	ADJ
bjmsr-2256	59	20	word	word	NOUN
bjmsr-2256	59	21	-	-	PUNCT
bjmsr-2256	59	22	of	of	ADP
bjmsr-2256	59	23	-	-	PUNCT
bjmsr-2256	59	24	mouth	mouth	NOUN
bjmsr-2256	59	25	,	,	PUNCT
bjmsr-2256	59	26	which	which	PRON
bjmsr-2256	59	27	is	be	AUX
bjmsr-2256	59	28	critical	critical	ADJ
bjmsr-2256	59	29	for	for	ADP
bjmsr-2256	59	30	a	a	DET
bjmsr-2256	59	31	hotel	hotel	NOUN
bjmsr-2256	59	32	's	's	PART
bjmsr-2256	59	33	success	success	NOUN
bjmsr-2256	59	34	(	(	PUNCT
bjmsr-2256	59	35	wu	wu	PROPN
bjmsr-2256	59	36	&	&	CCONJ
bjmsr-2256	59	37	chang	chang	PROPN
bjmsr-2256	59	38	,	,	PUNCT
bjmsr-2256	59	39	2024	2024	NUM
bjmsr-2256	59	40	)	)	PUNCT
bjmsr-2256	59	41	.	.	PUNCT
bjmsr-2256	60	1	in	in	ADP
bjmsr-2256	60	2	addition	addition	NOUN
bjmsr-2256	60	3	,	,	PUNCT
bjmsr-2256	60	4	marketing	marketing	NOUN
bjmsr-2256	60	5	factors	factor	NOUN
bjmsr-2256	60	6	like	like	ADP
bjmsr-2256	60	7	price	price	NOUN
bjmsr-2256	60	8	,	,	PUNCT
bjmsr-2256	60	9	social	social	ADJ
bjmsr-2256	60	10	media	medium	NOUN
bjmsr-2256	60	11	marketing	marketing	NOUN
bjmsr-2256	60	12	,	,	PUNCT
bjmsr-2256	60	13	and	and	CCONJ
bjmsr-2256	60	14	service	service	NOUN
bjmsr-2256	60	15	innovation	innovation	NOUN
bjmsr-2256	60	16	emerge	emerge	VERB
bjmsr-2256	60	17	as	as	ADP
bjmsr-2256	60	18	essential	essential	ADJ
bjmsr-2256	60	19	elements	element	NOUN
bjmsr-2256	60	20	of	of	ADP
bjmsr-2256	60	21	relationship	relationship	NOUN
bjmsr-2256	60	22	marketing	marketing	NOUN
bjmsr-2256	60	23	theory	theory	NOUN
bjmsr-2256	60	24	in	in	ADP
bjmsr-2256	60	25	luxury	luxury	NOUN
bjmsr-2256	60	26	hotel	hotel	NOUN
bjmsr-2256	60	27	research	research	NOUN
bjmsr-2256	60	28	.	.	PUNCT
bjmsr-2256	61	1	price	price	NOUN
bjmsr-2256	61	2	fairness	fairness	NOUN
bjmsr-2256	61	3	significantly	significantly	ADV
bjmsr-2256	61	4	influences	influence	VERB
bjmsr-2256	61	5	guests	guest	NOUN
bjmsr-2256	61	6	'	'	PART
bjmsr-2256	61	7	value	value	NOUN
bjmsr-2256	61	8	perceptions	perception	NOUN
bjmsr-2256	61	9	,	,	PUNCT
bjmsr-2256	61	10	affecting	affect	VERB
bjmsr-2256	61	11	their	their	PRON
bjmsr-2256	61	12	loyalty	loyalty	NOUN
bjmsr-2256	61	13	and	and	CCONJ
bjmsr-2256	61	14	satisfaction	satisfaction	NOUN
bjmsr-2256	61	15	(	(	PUNCT
bjmsr-2256	61	16	benetti	benetti	NOUN
bjmsr-2256	61	17	corrêa	corrêa	PROPN
bjmsr-2256	61	18	da	da	PROPN
bjmsr-2256	61	19	silva	silva	PROPN
bjmsr-2256	61	20	et	et	PROPN
bjmsr-2256	61	21	al	al	PROPN
bjmsr-2256	61	22	.	.	PROPN
bjmsr-2256	61	23	,	,	PUNCT
bjmsr-2256	61	24	2021	2021	NUM
bjmsr-2256	61	25	)	)	PUNCT
bjmsr-2256	61	26	.	.	PUNCT
bjmsr-2256	62	1	meanwhile	meanwhile	ADV
bjmsr-2256	62	2	,	,	PUNCT
bjmsr-2256	62	3	social	social	ADJ
bjmsr-2256	62	4	media	medium	NOUN
bjmsr-2256	62	5	marketing	marketing	NOUN
bjmsr-2256	62	6	is	be	AUX
bjmsr-2256	62	7	instrumental	instrumental	ADJ
bjmsr-2256	62	8	in	in	ADP
bjmsr-2256	62	9	engaging	engage	VERB
bjmsr-2256	62	10	customers	customer	NOUN
bjmsr-2256	62	11	and	and	CCONJ
bjmsr-2256	62	12	bolstering	bolster	VERB
bjmsr-2256	62	13	brand	brand	NOUN
bjmsr-2256	62	14	awareness	awareness	NOUN
bjmsr-2256	62	15	and	and	CCONJ
bjmsr-2256	62	16	loyalty	loyalty	NOUN
bjmsr-2256	62	17	(	(	PUNCT
bjmsr-2256	62	18	nalluri	nalluri	PROPN
bjmsr-2256	62	19	et	et	PROPN
bjmsr-2256	62	20	al	al	PROPN
bjmsr-2256	62	21	.	.	PROPN
bjmsr-2256	62	22	,	,	PUNCT
bjmsr-2256	62	23	2023	2023	NUM
bjmsr-2256	62	24	)	)	PUNCT
bjmsr-2256	62	25	.	.	PUNCT
bjmsr-2256	63	1	it	it	PRON
bjmsr-2256	63	2	was	be	AUX
bjmsr-2256	63	3	also	also	ADV
bjmsr-2256	63	4	reported	report	VERB
bjmsr-2256	63	5	that	that	SCONJ
bjmsr-2256	63	6	service	service	NOUN
bjmsr-2256	63	7	innovation	innovation	NOUN
bjmsr-2256	63	8	is	be	AUX
bjmsr-2256	63	9	crucial	crucial	ADJ
bjmsr-2256	63	10	for	for	ADP
bjmsr-2256	63	11	setting	set	VERB
bjmsr-2256	63	12	luxury	luxury	NOUN
bjmsr-2256	63	13	hotels	hotel	NOUN
bjmsr-2256	63	14	apart	apart	ADV
bjmsr-2256	63	15	by	by	ADP
bjmsr-2256	63	16	offering	offer	VERB
bjmsr-2256	63	17	unique	unique	ADJ
bjmsr-2256	63	18	and	and	CCONJ
bjmsr-2256	63	19	memorable	memorable	ADJ
bjmsr-2256	63	20	experiences	experience	NOUN
bjmsr-2256	63	21	,	,	PUNCT
bjmsr-2256	63	22	thereby	thereby	ADV
bjmsr-2256	63	23	driving	drive	VERB
bjmsr-2256	63	24	customer	customer	NOUN
bjmsr-2256	63	25	satisfaction	satisfaction	NOUN
bjmsr-2256	63	26	and	and	CCONJ
bjmsr-2256	63	27	loyalty	loyalty	NOUN
bjmsr-2256	63	28	(	(	PUNCT
bjmsr-2256	63	29	liu	liu	PROPN
bjmsr-2256	63	30	et	et	PROPN
bjmsr-2256	63	31	al	al	PROPN
bjmsr-2256	63	32	.	.	PROPN
bjmsr-2256	63	33	,	,	PUNCT
bjmsr-2256	63	34	2024	2024	NUM
bjmsr-2256	63	35	)	)	PUNCT
bjmsr-2256	63	36	.	.	PUNCT
bjmsr-2256	64	1	moreover	moreover	ADV
bjmsr-2256	64	2	,	,	PUNCT
bjmsr-2256	64	3	relationship	relationship	NOUN
bjmsr-2256	64	4	marketing	marketing	NOUN
bjmsr-2256	64	5	theory	theory	NOUN
bjmsr-2256	64	6	within	within	ADP
bjmsr-2256	64	7	luxury	luxury	NOUN
bjmsr-2256	64	8	hotel	hotel	NOUN
bjmsr-2256	64	9	research	research	NOUN
bjmsr-2256	64	10	encompasses	encompass	VERB
bjmsr-2256	64	11	several	several	ADJ
bjmsr-2256	64	12	vital	vital	ADJ
bjmsr-2256	64	13	facets	facet	NOUN
bjmsr-2256	64	14	,	,	PUNCT
bjmsr-2256	64	15	including	include	VERB
bjmsr-2256	64	16	brand	brand	NOUN
bjmsr-2256	64	17	image	image	NOUN
bjmsr-2256	64	18	,	,	PUNCT
bjmsr-2256	64	19	perceived	perceive	VERB
bjmsr-2256	64	20	service	service	NOUN
bjmsr-2256	64	21	quality	quality	NOUN
bjmsr-2256	64	22	,	,	PUNCT
bjmsr-2256	64	23	customer	customer	NOUN
bjmsr-2256	64	24	satisfaction	satisfaction	NOUN
bjmsr-2256	64	25	,	,	PUNCT
bjmsr-2256	64	26	loyalty	loyalty	NOUN
bjmsr-2256	64	27	,	,	PUNCT
bjmsr-2256	64	28	and	and	CCONJ
bjmsr-2256	64	29	word	word	NOUN
bjmsr-2256	64	30	-	-	PUNCT
bjmsr-2256	64	31	of	of	ADP
bjmsr-2256	64	32	-	-	PUNCT
bjmsr-2256	64	33	mouth	mouth	NOUN
bjmsr-2256	64	34	communication	communication	NOUN
bjmsr-2256	64	35	.	.	PUNCT
bjmsr-2256	65	1	brand	brand	NOUN
bjmsr-2256	65	2	image	image	NOUN
bjmsr-2256	65	3	and	and	CCONJ
bjmsr-2256	65	4	awareness	awareness	NOUN
bjmsr-2256	65	5	lay	lie	VERB
bjmsr-2256	65	6	the	the	DET
bjmsr-2256	65	7	foundation	foundation	NOUN
bjmsr-2256	65	8	for	for	ADP
bjmsr-2256	65	9	attracting	attract	VERB
bjmsr-2256	65	10	guests	guest	NOUN
bjmsr-2256	65	11	and	and	CCONJ
bjmsr-2256	65	12	setting	set	VERB
bjmsr-2256	65	13	expectations	expectation	NOUN
bjmsr-2256	65	14	.	.	PUNCT
bjmsr-2256	66	1	perceived	perceive	VERB
bjmsr-2256	66	2	service	service	NOUN
bjmsr-2256	66	3	quality	quality	NOUN
bjmsr-2256	66	4	influences	influence	NOUN
bjmsr-2256	66	5	guest	guest	NOUN
bjmsr-2256	66	6	satisfaction	satisfaction	NOUN
bjmsr-2256	66	7	,	,	PUNCT
bjmsr-2256	66	8	affecting	affect	VERB
bjmsr-2256	66	9	their	their	PRON
bjmsr-2256	66	10	loyalty	loyalty	NOUN
bjmsr-2256	66	11	and	and	CCONJ
bjmsr-2256	66	12	propensity	propensity	NOUN
bjmsr-2256	66	13	to	to	PART
bjmsr-2256	66	14	recommend	recommend	VERB
bjmsr-2256	66	15	the	the	DET
bjmsr-2256	66	16	hotel	hotel	NOUN
bjmsr-2256	66	17	to	to	ADP
bjmsr-2256	66	18	others	other	NOUN
bjmsr-2256	66	19	.	.	PUNCT
bjmsr-2256	67	1	these	these	DET
bjmsr-2256	67	2	interlinked	interlinked	ADJ
bjmsr-2256	67	3	components	component	NOUN
bjmsr-2256	67	4	are	be	AUX
bjmsr-2256	67	5	instrumental	instrumental	ADJ
bjmsr-2256	67	6	in	in	ADP
bjmsr-2256	67	7	a	a	DET
bjmsr-2256	67	8	hotel	hotel	NOUN
bjmsr-2256	67	9	's	's	PART
bjmsr-2256	67	10	success	success	NOUN
bjmsr-2256	67	11	,	,	PUNCT
bjmsr-2256	67	12	facilitating	facilitate	VERB
bjmsr-2256	67	13	the	the	DET
bjmsr-2256	67	14	cultivation	cultivation	NOUN
bjmsr-2256	67	15	of	of	ADP
bjmsr-2256	67	16	solid	solid	ADJ
bjmsr-2256	67	17	and	and	CCONJ
bjmsr-2256	67	18	enduring	endure	VERB
bjmsr-2256	67	19	relationships	relationship	NOUN
bjmsr-2256	67	20	with	with	ADP
bjmsr-2256	67	21	guests	guest	NOUN
bjmsr-2256	67	22	(	(	PUNCT
bjmsr-2256	67	23	rather	rather	ADV
bjmsr-2256	67	24	et	et	PROPN
bjmsr-2256	67	25	al	al	PROPN
bjmsr-2256	67	26	.	.	PROPN
bjmsr-2256	67	27	,	,	PUNCT
bjmsr-2256	67	28	2024	2024	NUM
bjmsr-2256	67	29	)	)	PUNCT
bjmsr-2256	67	30	.	.	PUNCT
bjmsr-2256	68	1	in	in	ADP
bjmsr-2256	68	2	chinese	chinese	ADJ
bjmsr-2256	68	3	luxury	luxury	NOUN
bjmsr-2256	68	4	hotel	hotel	PROPN
bjmsr-2256	68	5	research	research	NOUN
bjmsr-2256	68	6	,	,	PUNCT
bjmsr-2256	68	7	guanxi	guanxi	NOUN
bjmsr-2256	68	8	is	be	AUX
bjmsr-2256	68	9	argued	argue	VERB
bjmsr-2256	68	10	to	to	PART
bjmsr-2256	68	11	be	be	AUX
bjmsr-2256	68	12	a	a	DET
bjmsr-2256	68	13	pivotal	pivotal	ADJ
bjmsr-2256	68	14	aspect	aspect	NOUN
bjmsr-2256	68	15	of	of	ADP
bjmsr-2256	68	16	relationship	relationship	NOUN
bjmsr-2256	68	17	marketing	marketing	NOUN
bjmsr-2256	68	18	theory	theory	NOUN
bjmsr-2256	68	19	.	.	PUNCT
bjmsr-2256	69	1	guanxi	guanxi	NOUN
bjmsr-2256	69	2	,	,	PUNCT
bjmsr-2256	69	3	denoting	denote	VERB
bjmsr-2256	69	4	the	the	DET
bjmsr-2256	69	5	network	network	NOUN
bjmsr-2256	69	6	of	of	ADP
bjmsr-2256	69	7	social	social	ADJ
bjmsr-2256	69	8	and	and	CCONJ
bjmsr-2256	69	9	influential	influential	ADJ
bjmsr-2256	69	10	relationships	relationship	NOUN
bjmsr-2256	69	11	that	that	PRON
bjmsr-2256	69	12	aid	aid	VERB
bjmsr-2256	69	13	in	in	ADP
bjmsr-2256	69	14	business	business	NOUN
bjmsr-2256	69	15	and	and	CCONJ
bjmsr-2256	69	16	other	other	ADJ
bjmsr-2256	69	17	transactions	transaction	NOUN
bjmsr-2256	69	18	,	,	PUNCT
bjmsr-2256	69	19	is	be	AUX
bjmsr-2256	69	20	relevant	relevant	ADJ
bjmsr-2256	69	21	in	in	ADP
bjmsr-2256	69	22	china	china	PROPN
bjmsr-2256	69	23	due	due	ADP
bjmsr-2256	69	24	to	to	ADP
bjmsr-2256	69	25	its	its	PRON
bjmsr-2256	69	26	cultural	cultural	ADJ
bjmsr-2256	69	27	significance	significance	NOUN
bjmsr-2256	69	28	(	(	PUNCT
bjmsr-2256	69	29	lee	lee	PROPN
bjmsr-2256	69	30	et	et	PROPN
bjmsr-2256	69	31	al	al	PROPN
bjmsr-2256	69	32	.	.	PROPN
bjmsr-2256	69	33	,	,	PUNCT
bjmsr-2256	69	34	2018	2018	NUM
bjmsr-2256	69	35	)	)	PUNCT
bjmsr-2256	69	36	.	.	PUNCT
bjmsr-2256	70	1	it	it	PRON
bjmsr-2256	70	2	is	be	AUX
bjmsr-2256	70	3	anticipated	anticipate	VERB
bjmsr-2256	70	4	that	that	SCONJ
bjmsr-2256	70	5	integrating	integrate	VERB
bjmsr-2256	70	6	guanxi	guanxi	NOUN
bjmsr-2256	70	7	into	into	ADP
bjmsr-2256	70	8	relationship	relationship	NOUN
bjmsr-2256	70	9	marketing	marketing	NOUN
bjmsr-2256	70	10	theory	theory	NOUN
bjmsr-2256	70	11	acknowledges	acknowledge	VERB
bjmsr-2256	70	12	the	the	DET
bjmsr-2256	70	13	critical	critical	ADJ
bjmsr-2256	70	14	role	role	NOUN
bjmsr-2256	70	15	of	of	ADP
bjmsr-2256	70	16	these	these	DET
bjmsr-2256	70	17	social	social	ADJ
bjmsr-2256	70	18	dynamics	dynamic	NOUN
bjmsr-2256	70	19	in	in	ADP
bjmsr-2256	70	20	augmenting	augment	VERB
bjmsr-2256	70	21	customer	customer	NOUN
bjmsr-2256	70	22	loyalty	loyalty	NOUN
bjmsr-2256	70	23	and	and	CCONJ
bjmsr-2256	70	24	satisfaction	satisfaction	NOUN
bjmsr-2256	70	25	,	,	PUNCT
bjmsr-2256	70	26	as	as	ADV
bjmsr-2256	70	27	well	well	ADV
bjmsr-2256	70	28	as	as	ADP
bjmsr-2256	70	29	the	the	DET
bjmsr-2256	70	30	success	success	NOUN
bjmsr-2256	70	31	of	of	ADP
bjmsr-2256	70	32	luxury	luxury	NOUN
bjmsr-2256	70	33	hotels	hotel	NOUN
bjmsr-2256	70	34	in	in	ADP
bjmsr-2256	70	35	china	china	PROPN
bjmsr-2256	70	36	(	(	PUNCT
bjmsr-2256	70	37	rather	rather	ADV
bjmsr-2256	70	38	et	et	PROPN
bjmsr-2256	70	39	al	al	PROPN
bjmsr-2256	70	40	.	.	PROPN
bjmsr-2256	70	41	,	,	PUNCT
bjmsr-2256	70	42	2024	2024	NUM
bjmsr-2256	70	43	)	)	PUNCT
bjmsr-2256	70	44	.	.	PUNCT
bjmsr-2256	71	1	hypotheses	hypothesis	NOUN
bjmsr-2256	71	2	development	development	VERB
bjmsr-2256	71	3	the	the	DET
bjmsr-2256	71	4	significance	significance	NOUN
bjmsr-2256	71	5	of	of	ADP
bjmsr-2256	71	6	branding	branding	NOUN
bjmsr-2256	71	7	:	:	PUNCT
bjmsr-2256	71	8	brand	brand	NOUN
bjmsr-2256	71	9	image	image	NOUN
bjmsr-2256	71	10	and	and	CCONJ
bjmsr-2256	71	11	brand	brand	NOUN
bjmsr-2256	71	12	awareness	awareness	NOUN
bjmsr-2256	71	13	brand	brand	NOUN
bjmsr-2256	71	14	image	image	NOUN
bjmsr-2256	71	15	is	be	AUX
bjmsr-2256	71	16	the	the	DET
bjmsr-2256	71	17	perception	perception	NOUN
bjmsr-2256	71	18	and	and	CCONJ
bjmsr-2256	71	19	beliefs	belief	NOUN
bjmsr-2256	71	20	held	hold	VERB
bjmsr-2256	71	21	by	by	ADP
bjmsr-2256	71	22	customers	customer	NOUN
bjmsr-2256	71	23	and	and	CCONJ
bjmsr-2256	71	24	the	the	DET
bjmsr-2256	71	25	public	public	NOUN
bjmsr-2256	71	26	regarding	regard	VERB
bjmsr-2256	71	27	a	a	DET
bjmsr-2256	71	28	brand	brand	NOUN
bjmsr-2256	71	29	.	.	PUNCT
bjmsr-2256	72	1	it	it	PRON
bjmsr-2256	72	2	encompasses	encompass	VERB
bjmsr-2256	72	3	the	the	DET
bjmsr-2256	72	4	values	value	NOUN
bjmsr-2256	72	5	,	,	PUNCT
bjmsr-2256	72	6	characteristics	characteristic	NOUN
bjmsr-2256	72	7	,	,	PUNCT
bjmsr-2256	72	8	and	and	CCONJ
bjmsr-2256	72	9	attributes	attribute	VERB
bjmsr-2256	72	10	consumers	consumer	NOUN
bjmsr-2256	72	11	associate	associate	VERB
bjmsr-2256	72	12	with	with	ADP
bjmsr-2256	72	13	a	a	DET
bjmsr-2256	72	14	brand	brand	NOUN
bjmsr-2256	72	15	based	base	VERB
bjmsr-2256	72	16	on	on	ADP
bjmsr-2256	72	17	their	their	PRON
bjmsr-2256	72	18	experiences	experience	NOUN
bjmsr-2256	72	19	,	,	PUNCT
bjmsr-2256	72	20	beliefs	belief	NOUN
bjmsr-2256	72	21	,	,	PUNCT
bjmsr-2256	72	22	feelings	feeling	NOUN
bjmsr-2256	72	23	,	,	PUNCT
bjmsr-2256	72	24	and	and	CCONJ
bjmsr-2256	72	25	knowledge	knowledge	NOUN
bjmsr-2256	72	26	(	(	PUNCT
bjmsr-2256	72	27	el	el	NOUN
bjmsr-2256	72	28	-	-	PUNCT
bjmsr-2256	72	29	said	say	VERB
bjmsr-2256	72	30	,	,	PUNCT
bjmsr-2256	72	31	2020	2020	NUM
bjmsr-2256	72	32	;	;	PUNCT
bjmsr-2256	72	33	ryu	ryu	PROPN
bjmsr-2256	72	34	et	et	PROPN
bjmsr-2256	72	35	al	al	PROPN
bjmsr-2256	72	36	.	.	PROPN
bjmsr-2256	72	37	,	,	PUNCT
bjmsr-2256	72	38	2019	2019	NUM
bjmsr-2256	72	39	)	)	PUNCT
bjmsr-2256	72	40	.	.	PUNCT
bjmsr-2256	73	1	brand	brand	NOUN
bjmsr-2256	73	2	image	image	NOUN
bjmsr-2256	73	3	is	be	AUX
bjmsr-2256	73	4	not	not	PART
bjmsr-2256	73	5	solely	solely	ADV
bjmsr-2256	73	6	dictated	dictate	VERB
bjmsr-2256	73	7	by	by	ADP
bjmsr-2256	73	8	what	what	PRON
bjmsr-2256	73	9	the	the	DET
bjmsr-2256	73	10	brand	brand	NOUN
bjmsr-2256	73	11	professes	profess	VERB
bjmsr-2256	73	12	to	to	PART
bjmsr-2256	73	13	be	be	AUX
bjmsr-2256	73	14	;	;	PUNCT
bjmsr-2256	73	15	it	it	PRON
bjmsr-2256	73	16	is	be	AUX
bjmsr-2256	73	17	predominantly	predominantly	ADV
bjmsr-2256	73	18	shaped	shape	VERB
bjmsr-2256	73	19	by	by	ADP
bjmsr-2256	73	20	customers	customer	NOUN
bjmsr-2256	73	21	'	'	PART
bjmsr-2256	73	22	experiences	experience	NOUN
bjmsr-2256	73	23	and	and	CCONJ
bjmsr-2256	73	24	the	the	DET
bjmsr-2256	73	25	broader	broad	ADJ
bjmsr-2256	73	26	societal	societal	ADJ
bjmsr-2256	73	27	interpretation	interpretation	NOUN
bjmsr-2256	73	28	of	of	ADP
bjmsr-2256	73	29	the	the	DET
bjmsr-2256	73	30	brand	brand	NOUN
bjmsr-2256	73	31	's	's	PART
bjmsr-2256	73	32	actions	action	NOUN
bjmsr-2256	73	33	and	and	CCONJ
bjmsr-2256	73	34	communications	communication	NOUN
bjmsr-2256	73	35	(	(	PUNCT
bjmsr-2256	73	36	bashir	bashir	PROPN
bjmsr-2256	73	37	et	et	PROPN
bjmsr-2256	73	38	al	al	PROPN
bjmsr-2256	73	39	.	.	PROPN
bjmsr-2256	73	40	,	,	PUNCT
bjmsr-2256	73	41	2020	2020	NUM
bjmsr-2256	73	42	)	)	PUNCT
bjmsr-2256	73	43	.	.	PUNCT
bjmsr-2256	74	1	brand	brand	NOUN
bjmsr-2256	74	2	image	image	NOUN
bjmsr-2256	74	3	is	be	AUX
bjmsr-2256	74	4	pivotal	pivotal	ADJ
bjmsr-2256	74	5	in	in	ADP
bjmsr-2256	74	6	the	the	DET
bjmsr-2256	74	7	hotel	hotel	NOUN
bjmsr-2256	74	8	industry	industry	NOUN
bjmsr-2256	74	9	,	,	PUNCT
bjmsr-2256	74	10	where	where	SCONJ
bjmsr-2256	74	11	the	the	DET
bjmsr-2256	74	12	quality	quality	NOUN
bjmsr-2256	74	13	of	of	ADP
bjmsr-2256	74	14	experiences	experience	NOUN
bjmsr-2256	74	15	and	and	CCONJ
bjmsr-2256	74	16	services	service	NOUN
bjmsr-2256	74	17	significantly	significantly	ADV
bjmsr-2256	74	18	impacts	impact	VERB
bjmsr-2256	74	19	customer	customer	NOUN
bjmsr-2256	74	20	perceptions	perception	NOUN
bjmsr-2256	74	21	.	.	PUNCT
bjmsr-2256	75	1	within	within	ADP
bjmsr-2256	75	2	the	the	DET
bjmsr-2256	75	3	relationship	relationship	NOUN
bjmsr-2256	75	4	marketing	marketing	NOUN
bjmsr-2256	75	5	theory	theory	NOUN
bjmsr-2256	75	6	framework	framework	NOUN
bjmsr-2256	75	7	,	,	PUNCT
bjmsr-2256	75	8	brand	brand	NOUN
bjmsr-2256	75	9	image	image	NOUN
bjmsr-2256	75	10	's	's	PART
bjmsr-2256	75	11	significance	significance	NOUN
bjmsr-2256	75	12	in	in	ADP
bjmsr-2256	75	13	fostering	foster	VERB
bjmsr-2256	75	14	longterm	longterm	ADJ
bjmsr-2256	75	15	customer	customer	NOUN
bjmsr-2256	75	16	relationships	relationship	NOUN
bjmsr-2256	75	17	is	be	AUX
bjmsr-2256	75	18	paramount	paramount	ADJ
bjmsr-2256	75	19	.	.	PUNCT
bjmsr-2256	76	1	it	it	PRON
bjmsr-2256	76	2	directly	directly	ADV
bjmsr-2256	76	3	influences	influence	VERB
bjmsr-2256	76	4	customer	customer	NOUN
bjmsr-2256	76	5	loyalty	loyalty	NOUN
bjmsr-2256	76	6	,	,	PUNCT
bjmsr-2256	76	7	trust	trust	NOUN
bjmsr-2256	76	8	,	,	PUNCT
bjmsr-2256	76	9	and	and	CCONJ
bjmsr-2256	76	10	satisfaction	satisfaction	NOUN
bjmsr-2256	76	11	—	—	PUNCT
bjmsr-2256	76	12	elements	element	NOUN
bjmsr-2256	76	13	at	at	ADP
bjmsr-2256	76	14	the	the	DET
bjmsr-2256	76	15	heart	heart	NOUN
bjmsr-2256	76	16	of	of	ADP
bjmsr-2256	76	17	relationship	relationship	NOUN
bjmsr-2256	76	18	marketing	marketing	NOUN
bjmsr-2256	76	19	's	's	PART
bjmsr-2256	76	20	aim	aim	NOUN
bjmsr-2256	76	21	to	to	PART
bjmsr-2256	76	22	develop	develop	VERB
bjmsr-2256	76	23	solid	solid	ADJ
bjmsr-2256	76	24	and	and	CCONJ
bjmsr-2256	76	25	lasting	last	VERB
bjmsr-2256	76	26	customer	customer	NOUN
bjmsr-2256	76	27	bonds	bond	NOUN
bjmsr-2256	76	28	(	(	PUNCT
bjmsr-2256	76	29	nelson	nelson	PROPN
bjmsr-2256	76	30	et	et	PROPN
bjmsr-2256	76	31	al	al	PROPN
bjmsr-2256	76	32	.	.	PROPN
bjmsr-2256	76	33	,	,	PUNCT
bjmsr-2256	76	34	2024	2024	NUM
bjmsr-2256	76	35	;	;	PUNCT
bjmsr-2256	76	36	rather	rather	ADV
bjmsr-2256	76	37	et	et	PROPN
bjmsr-2256	76	38	al	al	PROPN
bjmsr-2256	76	39	.	.	PROPN
bjmsr-2256	76	40	,	,	PUNCT
bjmsr-2256	76	41	2024	2024	NUM
bjmsr-2256	76	42	)	)	PUNCT
bjmsr-2256	76	43	.	.	PUNCT
bjmsr-2256	77	1	a	a	DET
bjmsr-2256	77	2	positive	positive	ADJ
bjmsr-2256	77	3	brand	brand	NOUN
bjmsr-2256	77	4	image	image	NOUN
bjmsr-2256	77	5	increases	increase	VERB
bjmsr-2256	77	6	consumers	consumer	NOUN
bjmsr-2256	77	7	'	'	PART
bjmsr-2256	77	8	likelihood	likelihood	NOUN
bjmsr-2256	77	9	of	of	ADP
bjmsr-2256	77	10	choosing	choose	VERB
bjmsr-2256	77	11	a	a	DET
bjmsr-2256	77	12	brand	brand	NOUN
bjmsr-2256	77	13	over	over	ADP
bjmsr-2256	77	14	its	its	PRON
bjmsr-2256	77	15	competitors	competitor	NOUN
bjmsr-2256	77	16	and	and	CCONJ
bjmsr-2256	77	17	engaging	engage	VERB
bjmsr-2256	77	18	in	in	ADP
bjmsr-2256	77	19	repeat	repeat	PROPN
bjmsr-2256	77	20	liang	liang	PROPN
bjmsr-2256	77	21	,	,	PUNCT
bjmsr-2256	77	22	bangladesh	bangladesh	PROPN
bjmsr-2256	77	23	journal	journal	NOUN
bjmsr-2256	77	24	of	of	ADP
bjmsr-2256	77	25	multidisciplinary	multidisciplinary	ADJ
bjmsr-2256	77	26	scientific	scientific	ADJ
bjmsr-2256	77	27	research	research	NOUN
bjmsr-2256	77	28	9(6	9(6	NUM
bjmsr-2256	77	29	)	)	PUNCT
bjmsr-2256	77	30	(	(	PUNCT
bjmsr-2256	77	31	2024	2024	NUM
bjmsr-2256	77	32	)	)	PUNCT
bjmsr-2256	77	33	,	,	PUNCT
bjmsr-2256	77	34	1	1	NUM
bjmsr-2256	77	35	-	-	SYM
bjmsr-2256	77	36	16	16	NUM
bjmsr-2256	77	37	3	3	NUM
bjmsr-2256	77	38	patronage	patronage	NOUN
bjmsr-2256	77	39	.	.	PUNCT
bjmsr-2256	78	1	a	a	DET
bjmsr-2256	78	2	robust	robust	ADJ
bjmsr-2256	78	3	brand	brand	NOUN
bjmsr-2256	78	4	image	image	NOUN
bjmsr-2256	78	5	is	be	AUX
bjmsr-2256	78	6	instrumental	instrumental	ADJ
bjmsr-2256	78	7	in	in	ADP
bjmsr-2256	78	8	attracting	attract	VERB
bjmsr-2256	78	9	new	new	ADJ
bjmsr-2256	78	10	customers	customer	NOUN
bjmsr-2256	78	11	,	,	PUNCT
bjmsr-2256	78	12	retaining	retain	VERB
bjmsr-2256	78	13	current	current	ADJ
bjmsr-2256	78	14	ones	one	NOUN
bjmsr-2256	78	15	,	,	PUNCT
bjmsr-2256	78	16	and	and	CCONJ
bjmsr-2256	78	17	cultivating	cultivate	VERB
bjmsr-2256	78	18	loyalty	loyalty	NOUN
bjmsr-2256	78	19	and	and	CCONJ
bjmsr-2256	78	20	trust	trust	NOUN
bjmsr-2256	78	21	—	—	PUNCT
bjmsr-2256	78	22	critical	critical	ADJ
bjmsr-2256	78	23	factors	factor	NOUN
bjmsr-2256	78	24	in	in	ADP
bjmsr-2256	78	25	an	an	DET
bjmsr-2256	78	26	industry	industry	NOUN
bjmsr-2256	78	27	marked	mark	VERB
bjmsr-2256	78	28	by	by	ADP
bjmsr-2256	78	29	intense	intense	ADJ
bjmsr-2256	78	30	competition	competition	NOUN
bjmsr-2256	78	31	and	and	CCONJ
bjmsr-2256	78	32	the	the	DET
bjmsr-2256	78	33	necessity	necessity	NOUN
bjmsr-2256	78	34	for	for	ADP
bjmsr-2256	78	35	exceptional	exceptional	ADJ
bjmsr-2256	78	36	customer	customer	NOUN
bjmsr-2256	78	37	service	service	NOUN
bjmsr-2256	78	38	and	and	CCONJ
bjmsr-2256	78	39	satisfaction	satisfaction	NOUN
bjmsr-2256	78	40	(	(	PUNCT
bjmsr-2256	78	41	foroudi	foroudi	NOUN
bjmsr-2256	78	42	,	,	PUNCT
bjmsr-2256	78	43	2019	2019	NUM
bjmsr-2256	78	44	;	;	PUNCT
bjmsr-2256	78	45	šerić	šerić	PROPN
bjmsr-2256	78	46	&	&	CCONJ
bjmsr-2256	78	47	gil	gil	PROPN
bjmsr-2256	78	48	-	-	PROPN
bjmsr-2256	78	49	saura	saura	NOUN
bjmsr-2256	78	50	,	,	PUNCT
bjmsr-2256	78	51	2019	2019	NUM
bjmsr-2256	78	52	)	)	PUNCT
bjmsr-2256	78	53	.	.	PUNCT
bjmsr-2256	79	1	brand	brand	NOUN
bjmsr-2256	79	2	awareness	awareness	NOUN
bjmsr-2256	79	3	,	,	PUNCT
bjmsr-2256	79	4	in	in	ADP
bjmsr-2256	79	5	contrast	contrast	NOUN
bjmsr-2256	79	6	,	,	PUNCT
bjmsr-2256	79	7	is	be	AUX
bjmsr-2256	79	8	about	about	ADV
bjmsr-2256	79	9	more	more	ADJ
bjmsr-2256	79	10	than	than	ADP
bjmsr-2256	79	11	just	just	ADV
bjmsr-2256	79	12	recognition	recognition	NOUN
bjmsr-2256	79	13	;	;	PUNCT
bjmsr-2256	79	14	it	it	PRON
bjmsr-2256	79	15	is	be	AUX
bjmsr-2256	79	16	about	about	ADP
bjmsr-2256	79	17	how	how	SCONJ
bjmsr-2256	79	18	familiar	familiar	ADJ
bjmsr-2256	79	19	consumers	consumer	NOUN
bjmsr-2256	79	20	are	be	AUX
bjmsr-2256	79	21	with	with	ADP
bjmsr-2256	79	22	the	the	DET
bjmsr-2256	79	23	unique	unique	ADJ
bjmsr-2256	79	24	qualities	quality	NOUN
bjmsr-2256	79	25	or	or	CCONJ
bjmsr-2256	79	26	images	image	NOUN
bjmsr-2256	79	27	of	of	ADP
bjmsr-2256	79	28	a	a	DET
bjmsr-2256	79	29	specific	specific	ADJ
bjmsr-2256	79	30	brand	brand	NOUN
bjmsr-2256	79	31	of	of	ADP
bjmsr-2256	79	32	goods	good	NOUN
bjmsr-2256	79	33	or	or	CCONJ
bjmsr-2256	79	34	services	service	NOUN
bjmsr-2256	79	35	(	(	PUNCT
bjmsr-2256	79	36	foroudi	foroudi	NOUN
bjmsr-2256	79	37	,	,	PUNCT
bjmsr-2256	79	38	2019	2019	NUM
bjmsr-2256	79	39	)	)	PUNCT
bjmsr-2256	79	40	.	.	PUNCT
bjmsr-2256	80	1	it	it	PRON
bjmsr-2256	80	2	is	be	AUX
bjmsr-2256	80	3	about	about	ADP
bjmsr-2256	80	4	a	a	DET
bjmsr-2256	80	5	brand	brand	NOUN
bjmsr-2256	80	6	's	's	PART
bjmsr-2256	80	7	recognisability	recognisability	NOUN
bjmsr-2256	80	8	to	to	ADP
bjmsr-2256	80	9	its	its	PRON
bjmsr-2256	80	10	target	target	NOUN
bjmsr-2256	80	11	audience	audience	NOUN
bjmsr-2256	80	12	and	and	CCONJ
bjmsr-2256	80	13	ability	ability	NOUN
bjmsr-2256	80	14	to	to	PART
bjmsr-2256	80	15	influence	influence	VERB
bjmsr-2256	80	16	consumer	consumer	NOUN
bjmsr-2256	80	17	decision	decision	NOUN
bjmsr-2256	80	18	-	-	PUNCT
bjmsr-2256	80	19	making	make	VERB
bjmsr-2256	80	20	(	(	PUNCT
bjmsr-2256	80	21	matikiti	matikiti	NOUN
bjmsr-2256	80	22	-	-	PUNCT
bjmsr-2256	80	23	manyevere	manyevere	PROPN
bjmsr-2256	80	24	et	et	PROPN
bjmsr-2256	80	25	al	al	PROPN
bjmsr-2256	80	26	.	.	PROPN
bjmsr-2256	80	27	,	,	PUNCT
bjmsr-2256	80	28	2020	2020	NUM
bjmsr-2256	80	29	)	)	PUNCT
bjmsr-2256	80	30	.	.	PUNCT
bjmsr-2256	81	1	beyond	beyond	ADP
bjmsr-2256	81	2	simply	simply	ADV
bjmsr-2256	81	3	recognising	recognise	VERB
bjmsr-2256	81	4	the	the	DET
bjmsr-2256	81	5	brand	brand	NOUN
bjmsr-2256	81	6	name	name	NOUN
bjmsr-2256	81	7	,	,	PUNCT
bjmsr-2256	81	8	brand	brand	NOUN
bjmsr-2256	81	9	awareness	awareness	NOUN
bjmsr-2256	81	10	entails	entail	VERB
bjmsr-2256	81	11	understanding	understand	VERB
bjmsr-2256	81	12	the	the	DET
bjmsr-2256	81	13	qualities	quality	NOUN
bjmsr-2256	81	14	that	that	PRON
bjmsr-2256	81	15	make	make	VERB
bjmsr-2256	81	16	the	the	DET
bjmsr-2256	81	17	brand	brand	NOUN
bjmsr-2256	81	18	unique	unique	ADJ
bjmsr-2256	81	19	and	and	CCONJ
bjmsr-2256	81	20	superior	superior	ADJ
bjmsr-2256	81	21	to	to	ADP
bjmsr-2256	81	22	competitors	competitor	NOUN
bjmsr-2256	81	23	.	.	PUNCT
bjmsr-2256	82	1	this	this	DET
bjmsr-2256	82	2	strategic	strategic	ADJ
bjmsr-2256	82	3	understanding	understanding	NOUN
bjmsr-2256	82	4	of	of	ADP
bjmsr-2256	82	5	brand	brand	NOUN
bjmsr-2256	82	6	awareness	awareness	NOUN
bjmsr-2256	82	7	as	as	ADP
bjmsr-2256	82	8	the	the	DET
bjmsr-2256	82	9	initial	initial	ADJ
bjmsr-2256	82	10	phase	phase	NOUN
bjmsr-2256	82	11	of	of	ADP
bjmsr-2256	82	12	the	the	DET
bjmsr-2256	82	13	marketing	marketing	NOUN
bjmsr-2256	82	14	funnel	funnel	NOUN
bjmsr-2256	82	15	,	,	PUNCT
bjmsr-2256	82	16	leading	lead	VERB
bjmsr-2256	82	17	to	to	ADP
bjmsr-2256	82	18	brand	brand	NOUN
bjmsr-2256	82	19	preference	preference	NOUN
bjmsr-2256	82	20	and	and	CCONJ
bjmsr-2256	82	21	,	,	PUNCT
bjmsr-2256	82	22	eventually	eventually	ADV
bjmsr-2256	82	23	,	,	PUNCT
bjmsr-2256	82	24	customer	customer	NOUN
bjmsr-2256	82	25	loyalty	loyalty	NOUN
bjmsr-2256	82	26	and	and	CCONJ
bjmsr-2256	82	27	advocacy	advocacy	NOUN
bjmsr-2256	82	28	,	,	PUNCT
bjmsr-2256	82	29	highlights	highlight	VERB
bjmsr-2256	82	30	its	its	PRON
bjmsr-2256	82	31	importance	importance	NOUN
bjmsr-2256	82	32	in	in	ADP
bjmsr-2256	82	33	customer	customer	NOUN
bjmsr-2256	82	34	decision	decision	NOUN
bjmsr-2256	82	35	-	-	PUNCT
bjmsr-2256	82	36	making	making	NOUN
bjmsr-2256	82	37	(	(	PUNCT
bjmsr-2256	82	38	foroudi	foroudi	NOUN
bjmsr-2256	82	39	,	,	PUNCT
bjmsr-2256	82	40	2019	2019	NUM
bjmsr-2256	82	41	;	;	PUNCT
bjmsr-2256	82	42	matikiti	matikiti	NOUN
bjmsr-2256	82	43	-	-	PUNCT
bjmsr-2256	82	44	manyevere	manyevere	PROPN
bjmsr-2256	82	45	et	et	PROPN
bjmsr-2256	82	46	al	al	PROPN
bjmsr-2256	82	47	.	.	PROPN
bjmsr-2256	82	48	,	,	PUNCT
bjmsr-2256	82	49	2020	2020	NUM
bjmsr-2256	82	50	;	;	PUNCT
bjmsr-2256	82	51	šerić	šerić	PROPN
bjmsr-2256	82	52	&	&	CCONJ
bjmsr-2256	82	53	gil	gil	PROPN
bjmsr-2256	82	54	-	-	PROPN
bjmsr-2256	82	55	saura	saura	NOUN
bjmsr-2256	82	56	,	,	PUNCT
bjmsr-2256	82	57	2019	2019	NUM
bjmsr-2256	82	58	)	)	PUNCT
bjmsr-2256	82	59	.	.	PUNCT
bjmsr-2256	83	1	in	in	ADP
bjmsr-2256	83	2	the	the	DET
bjmsr-2256	83	3	relationship	relationship	NOUN
bjmsr-2256	83	4	marketing	market	VERB
bjmsr-2256	83	5	theoretical	theoretical	ADJ
bjmsr-2256	83	6	lens	len	NOUN
bjmsr-2256	83	7	,	,	PUNCT
bjmsr-2256	83	8	brand	brand	NOUN
bjmsr-2256	83	9	awareness	awareness	NOUN
bjmsr-2256	83	10	is	be	AUX
bjmsr-2256	83	11	critical	critical	ADJ
bjmsr-2256	83	12	because	because	SCONJ
bjmsr-2256	83	13	it	it	PRON
bjmsr-2256	83	14	establishes	establish	VERB
bjmsr-2256	83	15	the	the	DET
bjmsr-2256	83	16	foundation	foundation	NOUN
bjmsr-2256	83	17	for	for	ADP
bjmsr-2256	83	18	nurturing	nurture	VERB
bjmsr-2256	83	19	long	long	ADJ
bjmsr-2256	83	20	-	-	PUNCT
bjmsr-2256	83	21	term	term	NOUN
bjmsr-2256	83	22	relationships	relationship	NOUN
bjmsr-2256	83	23	between	between	ADP
bjmsr-2256	83	24	the	the	DET
bjmsr-2256	83	25	brand	brand	NOUN
bjmsr-2256	83	26	and	and	CCONJ
bjmsr-2256	83	27	its	its	PRON
bjmsr-2256	83	28	customers	customer	NOUN
bjmsr-2256	83	29	.	.	PUNCT
bjmsr-2256	84	1	brand	brand	NOUN
bjmsr-2256	84	2	awareness	awareness	NOUN
bjmsr-2256	84	3	is	be	AUX
bjmsr-2256	84	4	paramount	paramount	ADJ
bjmsr-2256	84	5	in	in	ADP
bjmsr-2256	84	6	the	the	DET
bjmsr-2256	84	7	hotel	hotel	NOUN
bjmsr-2256	84	8	industry	industry	NOUN
bjmsr-2256	84	9	,	,	PUNCT
bjmsr-2256	84	10	where	where	SCONJ
bjmsr-2256	84	11	the	the	DET
bjmsr-2256	84	12	services	service	NOUN
bjmsr-2256	84	13	offered	offer	VERB
bjmsr-2256	84	14	are	be	AUX
bjmsr-2256	84	15	intangible	intangible	ADJ
bjmsr-2256	84	16	,	,	PUNCT
bjmsr-2256	84	17	and	and	CCONJ
bjmsr-2256	84	18	experiential	experiential	ADJ
bjmsr-2256	84	19	hotels	hotel	NOUN
bjmsr-2256	84	20	with	with	ADP
bjmsr-2256	84	21	significant	significant	ADJ
bjmsr-2256	84	22	brand	brand	NOUN
bjmsr-2256	84	23	awareness	awareness	NOUN
bjmsr-2256	84	24	remain	remain	VERB
bjmsr-2256	84	25	at	at	ADP
bjmsr-2256	84	26	the	the	DET
bjmsr-2256	84	27	top	top	NOUN
bjmsr-2256	84	28	of	of	ADP
bjmsr-2256	84	29	potential	potential	ADJ
bjmsr-2256	84	30	guests	guest	NOUN
bjmsr-2256	84	31	'	'	PART
bjmsr-2256	84	32	minds	mind	NOUN
bjmsr-2256	84	33	,	,	PUNCT
bjmsr-2256	84	34	considerably	considerably	ADV
bjmsr-2256	84	35	influencing	influence	VERB
bjmsr-2256	84	36	their	their	PRON
bjmsr-2256	84	37	lodging	lodging	NOUN
bjmsr-2256	84	38	decisions	decision	NOUN
bjmsr-2256	84	39	.	.	PUNCT
bjmsr-2256	85	1	such	such	ADJ
bjmsr-2256	85	2	visibility	visibility	NOUN
bjmsr-2256	85	3	is	be	AUX
bjmsr-2256	85	4	beneficial	beneficial	ADJ
bjmsr-2256	85	5	for	for	ADP
bjmsr-2256	85	6	attracting	attract	VERB
bjmsr-2256	85	7	first	first	ADJ
bjmsr-2256	85	8	-	-	PUNCT
bjmsr-2256	85	9	time	time	NOUN
bjmsr-2256	85	10	guests	guest	NOUN
bjmsr-2256	85	11	and	and	CCONJ
bjmsr-2256	85	12	vital	vital	ADJ
bjmsr-2256	85	13	for	for	ADP
bjmsr-2256	85	14	customer	customer	NOUN
bjmsr-2256	85	15	retention	retention	NOUN
bjmsr-2256	85	16	and	and	CCONJ
bjmsr-2256	85	17	loyalty	loyalty	NOUN
bjmsr-2256	85	18	cultivation	cultivation	NOUN
bjmsr-2256	85	19	(	(	PUNCT
bjmsr-2256	85	20	şanlıöz	şanlıöz	PROPN
bjmsr-2256	85	21	-	-	PUNCT
bjmsr-2256	85	22	özgen	özgen	PROPN
bjmsr-2256	85	23	&	&	CCONJ
bjmsr-2256	85	24	kozak	kozak	PROPN
bjmsr-2256	85	25	,	,	PUNCT
bjmsr-2256	85	26	2023	2023	NUM
bjmsr-2256	85	27	;	;	PUNCT
bjmsr-2256	85	28	wu	wu	PROPN
bjmsr-2256	85	29	et	et	PROPN
bjmsr-2256	85	30	al	al	PROPN
bjmsr-2256	85	31	.	.	PROPN
bjmsr-2256	85	32	,	,	PUNCT
bjmsr-2256	85	33	2023	2023	NUM
bjmsr-2256	85	34	)	)	PUNCT
bjmsr-2256	85	35	.	.	PUNCT
bjmsr-2256	86	1	in	in	ADP
bjmsr-2256	86	2	an	an	DET
bjmsr-2256	86	3	intense	intense	ADJ
bjmsr-2256	86	4	competition	competition	NOUN
bjmsr-2256	86	5	and	and	CCONJ
bjmsr-2256	86	6	elevated	elevated	ADJ
bjmsr-2256	86	7	customer	customer	NOUN
bjmsr-2256	86	8	expectations	expectation	NOUN
bjmsr-2256	86	9	landscape	landscape	NOUN
bjmsr-2256	86	10	,	,	PUNCT
bjmsr-2256	86	11	brand	brand	NOUN
bjmsr-2256	86	12	awareness	awareness	NOUN
bjmsr-2256	86	13	emerges	emerge	VERB
bjmsr-2256	86	14	as	as	ADP
bjmsr-2256	86	15	a	a	DET
bjmsr-2256	86	16	crucial	crucial	ADJ
bjmsr-2256	86	17	differentiator	differentiator	NOUN
bjmsr-2256	86	18	,	,	PUNCT
bjmsr-2256	86	19	empowering	empower	VERB
bjmsr-2256	86	20	hotels	hotel	NOUN
bjmsr-2256	86	21	to	to	PART
bjmsr-2256	86	22	discover	discover	VERB
bjmsr-2256	86	23	a	a	DET
bjmsr-2256	86	24	unique	unique	ADJ
bjmsr-2256	86	25	identity	identity	NOUN
bjmsr-2256	86	26	,	,	PUNCT
bjmsr-2256	86	27	capture	capture	VERB
bjmsr-2256	86	28	a	a	DET
bjmsr-2256	86	29	larger	large	ADJ
bjmsr-2256	86	30	market	market	NOUN
bjmsr-2256	86	31	share	share	NOUN
bjmsr-2256	86	32	,	,	PUNCT
bjmsr-2256	86	33	and	and	CCONJ
bjmsr-2256	86	34	forge	forge	ADJ
bjmsr-2256	86	35	enduring	endure	VERB
bjmsr-2256	86	36	relationships	relationship	NOUN
bjmsr-2256	86	37	with	with	ADP
bjmsr-2256	86	38	their	their	PRON
bjmsr-2256	86	39	guests	guest	NOUN
bjmsr-2256	86	40	(	(	PUNCT
bjmsr-2256	86	41	polo	polo	NOUN
bjmsr-2256	86	42	-	-	PUNCT
bjmsr-2256	86	43	peña	peña	PROPN
bjmsr-2256	86	44	et	et	PROPN
bjmsr-2256	86	45	al	al	PROPN
bjmsr-2256	86	46	.	.	PROPN
bjmsr-2256	86	47	,	,	PUNCT
bjmsr-2256	86	48	2023	2023	NUM
bjmsr-2256	86	49	;	;	PUNCT
bjmsr-2256	86	50	shanti	shanti	PROPN
bjmsr-2256	86	51	&	&	CCONJ
bjmsr-2256	86	52	joshi	joshi	PROPN
bjmsr-2256	86	53	,	,	PUNCT
bjmsr-2256	86	54	2022	2022	NUM
bjmsr-2256	86	55	)	)	PUNCT
bjmsr-2256	86	56	.	.	PUNCT
bjmsr-2256	87	1	price	price	NOUN
bjmsr-2256	87	2	fairness	fairness	NOUN
bjmsr-2256	87	3	(	(	PUNCT
bjmsr-2256	87	4	pf	pf	NOUN
bjmsr-2256	87	5	)	)	PUNCT
bjmsr-2256	87	6	price	price	NOUN
bjmsr-2256	87	7	fairness	fairness	NOUN
bjmsr-2256	87	8	refers	refer	VERB
bjmsr-2256	87	9	to	to	ADP
bjmsr-2256	87	10	the	the	DET
bjmsr-2256	87	11	customers	customer	NOUN
bjmsr-2256	87	12	'	'	PART
bjmsr-2256	87	13	perception	perception	NOUN
bjmsr-2256	87	14	of	of	ADP
bjmsr-2256	87	15	whether	whether	SCONJ
bjmsr-2256	87	16	the	the	DET
bjmsr-2256	87	17	price	price	NOUN
bjmsr-2256	87	18	is	be	AUX
bjmsr-2256	87	19	reasonable	reasonable	ADJ
bjmsr-2256	87	20	,	,	PUNCT
bjmsr-2256	87	21	considering	consider	VERB
bjmsr-2256	87	22	the	the	DET
bjmsr-2256	87	23	value	value	NOUN
bjmsr-2256	87	24	received	receive	VERB
bjmsr-2256	87	25	from	from	ADP
bjmsr-2256	87	26	the	the	DET
bjmsr-2256	87	27	service	service	NOUN
bjmsr-2256	87	28	(	(	PUNCT
bjmsr-2256	87	29	lu	lu	NOUN
bjmsr-2256	87	30	et	et	PROPN
bjmsr-2256	87	31	al	al	PROPN
bjmsr-2256	87	32	.	.	PROPN
bjmsr-2256	87	33	,	,	PUNCT
bjmsr-2256	87	34	2020	2020	NUM
bjmsr-2256	87	35	)	)	PUNCT
bjmsr-2256	87	36	.	.	PUNCT
bjmsr-2256	88	1	the	the	DET
bjmsr-2256	88	2	relationship	relationship	NOUN
bjmsr-2256	88	3	between	between	ADP
bjmsr-2256	88	4	price	price	NOUN
bjmsr-2256	88	5	fairness	fairness	NOUN
bjmsr-2256	88	6	and	and	CCONJ
bjmsr-2256	88	7	brand	brand	NOUN
bjmsr-2256	88	8	image	image	NOUN
bjmsr-2256	88	9	is	be	AUX
bjmsr-2256	88	10	crucial	crucial	ADJ
bjmsr-2256	88	11	,	,	PUNCT
bjmsr-2256	88	12	as	as	SCONJ
bjmsr-2256	88	13	price	price	NOUN
bjmsr-2256	88	14	fairness	fairness	NOUN
bjmsr-2256	88	15	can	can	AUX
bjmsr-2256	88	16	significantly	significantly	ADV
bjmsr-2256	88	17	influence	influence	VERB
bjmsr-2256	88	18	a	a	DET
bjmsr-2256	88	19	hotel	hotel	NOUN
bjmsr-2256	88	20	's	's	PART
bjmsr-2256	88	21	brand	brand	NOUN
bjmsr-2256	88	22	image	image	NOUN
bjmsr-2256	88	23	(	(	PUNCT
bjmsr-2256	88	24	alderighi	alderighi	PROPN
bjmsr-2256	88	25	et	et	PROPN
bjmsr-2256	88	26	al	al	PROPN
bjmsr-2256	88	27	.	.	PROPN
bjmsr-2256	88	28	,	,	PUNCT
bjmsr-2256	88	29	2022	2022	NUM
bjmsr-2256	88	30	;	;	PUNCT
bjmsr-2256	88	31	gironda	gironda	NOUN
bjmsr-2256	88	32	,	,	PUNCT
bjmsr-2256	88	33	2016	2016	NUM
bjmsr-2256	88	34	)	)	PUNCT
bjmsr-2256	88	35	.	.	PUNCT
bjmsr-2256	89	1	if	if	SCONJ
bjmsr-2256	89	2	customers	customer	NOUN
bjmsr-2256	89	3	perceive	perceive	VERB
bjmsr-2256	89	4	the	the	DET
bjmsr-2256	89	5	pricing	pricing	NOUN
bjmsr-2256	89	6	as	as	ADP
bjmsr-2256	89	7	fair	fair	ADJ
bjmsr-2256	89	8	,	,	PUNCT
bjmsr-2256	89	9	this	this	PRON
bjmsr-2256	89	10	can	can	AUX
bjmsr-2256	89	11	enhance	enhance	VERB
bjmsr-2256	89	12	the	the	DET
bjmsr-2256	89	13	hotel	hotel	NOUN
bjmsr-2256	89	14	's	's	PART
bjmsr-2256	89	15	reputation	reputation	NOUN
bjmsr-2256	89	16	,	,	PUNCT
bjmsr-2256	89	17	suggesting	suggest	VERB
bjmsr-2256	89	18	a	a	DET
bjmsr-2256	89	19	positive	positive	ADJ
bjmsr-2256	89	20	impact	impact	NOUN
bjmsr-2256	89	21	(	(	PUNCT
bjmsr-2256	89	22	bashir	bashir	PROPN
bjmsr-2256	89	23	et	et	PROPN
bjmsr-2256	89	24	al	al	PROPN
bjmsr-2256	89	25	.	.	PROPN
bjmsr-2256	89	26	,	,	PUNCT
bjmsr-2256	89	27	2020	2020	NUM
bjmsr-2256	89	28	;	;	PUNCT
bjmsr-2256	89	29	jin	jin	PROPN
bjmsr-2256	89	30	et	et	PROPN
bjmsr-2256	89	31	al	al	PROPN
bjmsr-2256	89	32	.	.	PROPN
bjmsr-2256	89	33	,	,	PUNCT
bjmsr-2256	89	34	2019	2019	NUM
bjmsr-2256	89	35	)	)	PUNCT
bjmsr-2256	89	36	.	.	PUNCT
bjmsr-2256	90	1	due	due	ADP
bjmsr-2256	90	2	to	to	ADP
bjmsr-2256	90	3	the	the	DET
bjmsr-2256	90	4	apparent	apparent	ADJ
bjmsr-2256	90	5	importance	importance	NOUN
bjmsr-2256	90	6	of	of	ADP
bjmsr-2256	90	7	this	this	DET
bjmsr-2256	90	8	relationship	relationship	NOUN
bjmsr-2256	90	9	,	,	PUNCT
bjmsr-2256	90	10	more	more	ADJ
bjmsr-2256	90	11	research	research	NOUN
bjmsr-2256	90	12	needs	need	VERB
bjmsr-2256	90	13	to	to	PART
bjmsr-2256	90	14	be	be	AUX
bjmsr-2256	90	15	done	do	VERB
bjmsr-2256	90	16	to	to	PART
bjmsr-2256	90	17	focus	focus	VERB
bjmsr-2256	90	18	on	on	ADP
bjmsr-2256	90	19	how	how	SCONJ
bjmsr-2256	90	20	price	price	NOUN
bjmsr-2256	90	21	fairness	fairness	NOUN
bjmsr-2256	90	22	affects	affect	VERB
bjmsr-2256	90	23	brand	brand	NOUN
bjmsr-2256	90	24	image	image	NOUN
bjmsr-2256	90	25	,	,	PUNCT
bjmsr-2256	90	26	specifically	specifically	ADV
bjmsr-2256	90	27	within	within	ADP
bjmsr-2256	90	28	the	the	DET
bjmsr-2256	90	29	hotel	hotel	NOUN
bjmsr-2256	90	30	industry	industry	NOUN
bjmsr-2256	90	31	(	(	PUNCT
bjmsr-2256	90	32	sohaib	sohaib	PROPN
bjmsr-2256	90	33	et	et	PROPN
bjmsr-2256	90	34	al	al	PROPN
bjmsr-2256	90	35	.	.	PROPN
bjmsr-2256	90	36	,	,	PUNCT
bjmsr-2256	90	37	2022	2022	NUM
bjmsr-2256	90	38	)	)	PUNCT
bjmsr-2256	90	39	.	.	PUNCT
bjmsr-2256	91	1	this	this	DET
bjmsr-2256	91	2	scarcity	scarcity	NOUN
bjmsr-2256	91	3	of	of	ADP
bjmsr-2256	91	4	studies	study	NOUN
bjmsr-2256	91	5	underlines	underline	VERB
bjmsr-2256	91	6	the	the	DET
bjmsr-2256	91	7	need	need	NOUN
bjmsr-2256	91	8	to	to	PART
bjmsr-2256	91	9	investigate	investigate	VERB
bjmsr-2256	91	10	how	how	SCONJ
bjmsr-2256	91	11	customers	customer	NOUN
bjmsr-2256	91	12	'	'	PART
bjmsr-2256	91	13	perceptions	perception	NOUN
bjmsr-2256	91	14	of	of	ADP
bjmsr-2256	91	15	price	price	NOUN
bjmsr-2256	91	16	fairness	fairness	NOUN
bjmsr-2256	91	17	can	can	AUX
bjmsr-2256	91	18	shape	shape	VERB
bjmsr-2256	91	19	a	a	DET
bjmsr-2256	91	20	hotel	hotel	NOUN
bjmsr-2256	91	21	's	's	PART
bjmsr-2256	91	22	brand	brand	NOUN
bjmsr-2256	91	23	image	image	NOUN
bjmsr-2256	91	24	.	.	PUNCT
bjmsr-2256	92	1	in	in	ADP
bjmsr-2256	92	2	addition	addition	NOUN
bjmsr-2256	92	3	,	,	PUNCT
bjmsr-2256	92	4	price	price	NOUN
bjmsr-2256	92	5	fairness	fairness	NOUN
bjmsr-2256	92	6	has	have	AUX
bjmsr-2256	92	7	also	also	ADV
bjmsr-2256	92	8	been	be	AUX
bjmsr-2256	92	9	reported	report	VERB
bjmsr-2256	92	10	to	to	PART
bjmsr-2256	92	11	impact	impact	VERB
bjmsr-2256	92	12	brand	brand	NOUN
bjmsr-2256	92	13	awareness	awareness	NOUN
bjmsr-2256	92	14	significantly	significantly	ADV
bjmsr-2256	92	15	.	.	PUNCT
bjmsr-2256	93	1	when	when	SCONJ
bjmsr-2256	93	2	customers	customer	NOUN
bjmsr-2256	93	3	perceive	perceive	VERB
bjmsr-2256	93	4	prices	price	NOUN
bjmsr-2256	93	5	as	as	ADP
bjmsr-2256	93	6	fair	fair	ADJ
bjmsr-2256	93	7	,	,	PUNCT
bjmsr-2256	93	8	they	they	PRON
bjmsr-2256	93	9	are	be	AUX
bjmsr-2256	93	10	more	more	ADV
bjmsr-2256	93	11	likely	likely	ADJ
bjmsr-2256	93	12	to	to	PART
bjmsr-2256	93	13	engage	engage	VERB
bjmsr-2256	93	14	positively	positively	ADV
bjmsr-2256	93	15	with	with	ADP
bjmsr-2256	93	16	the	the	DET
bjmsr-2256	93	17	brand	brand	NOUN
bjmsr-2256	93	18	,	,	PUNCT
bjmsr-2256	93	19	enhancing	enhance	VERB
bjmsr-2256	93	20	recognition	recognition	NOUN
bjmsr-2256	93	21	and	and	CCONJ
bjmsr-2256	93	22	recall	recall	NOUN
bjmsr-2256	93	23	(	(	PUNCT
bjmsr-2256	93	24	jin	jin	NOUN
bjmsr-2256	93	25	et	et	PROPN
bjmsr-2256	93	26	al	al	PROPN
bjmsr-2256	93	27	.	.	PROPN
bjmsr-2256	93	28	,	,	PUNCT
bjmsr-2256	93	29	2019	2019	NUM
bjmsr-2256	93	30	)	)	PUNCT
bjmsr-2256	93	31	.	.	PUNCT
bjmsr-2256	94	1	therefore	therefore	ADV
bjmsr-2256	94	2	,	,	PUNCT
bjmsr-2256	94	3	fair	fair	ADJ
bjmsr-2256	94	4	pricing	pricing	NOUN
bjmsr-2256	94	5	strategies	strategy	NOUN
bjmsr-2256	94	6	can	can	AUX
bjmsr-2256	94	7	benefit	benefit	VERB
bjmsr-2256	94	8	customer	customer	NOUN
bjmsr-2256	94	9	satisfaction	satisfaction	NOUN
bjmsr-2256	94	10	and	and	CCONJ
bjmsr-2256	94	11	loyalty	loyalty	NOUN
bjmsr-2256	94	12	and	and	CCONJ
bjmsr-2256	94	13	strengthen	strengthen	VERB
bjmsr-2256	94	14	brand	brand	NOUN
bjmsr-2256	94	15	awareness	awareness	NOUN
bjmsr-2256	94	16	in	in	ADP
bjmsr-2256	94	17	the	the	DET
bjmsr-2256	94	18	competitive	competitive	ADJ
bjmsr-2256	94	19	hotel	hotel	NOUN
bjmsr-2256	94	20	industry	industry	NOUN
bjmsr-2256	94	21	(	(	PUNCT
bjmsr-2256	94	22	liu	liu	PROPN
bjmsr-2256	94	23	et	et	PROPN
bjmsr-2256	94	24	al	al	PROPN
bjmsr-2256	94	25	.	.	PROPN
bjmsr-2256	94	26	,	,	PUNCT
bjmsr-2256	94	27	2024	2024	NUM
bjmsr-2256	94	28	;	;	PUNCT
bjmsr-2256	94	29	polo	polo	NOUN
bjmsr-2256	94	30	-	-	PUNCT
bjmsr-2256	94	31	peña	peña	PROPN
bjmsr-2256	94	32	et	et	PROPN
bjmsr-2256	94	33	al	al	PROPN
bjmsr-2256	94	34	.	.	PROPN
bjmsr-2256	94	35	,	,	PUNCT
bjmsr-2256	94	36	2023	2023	NUM
bjmsr-2256	94	37	)	)	PUNCT
bjmsr-2256	94	38	.	.	PUNCT
bjmsr-2256	95	1	despite	despite	SCONJ
bjmsr-2256	95	2	the	the	DET
bjmsr-2256	95	3	logical	logical	ADJ
bjmsr-2256	95	4	connection	connection	NOUN
bjmsr-2256	95	5	between	between	ADP
bjmsr-2256	95	6	these	these	DET
bjmsr-2256	95	7	concepts	concept	NOUN
bjmsr-2256	95	8	,	,	PUNCT
bjmsr-2256	95	9	research	research	NOUN
bjmsr-2256	95	10	exploring	explore	VERB
bjmsr-2256	95	11	price	price	NOUN
bjmsr-2256	95	12	fairness	fairness	NOUN
bjmsr-2256	95	13	's	's	PART
bjmsr-2256	95	14	direct	direct	ADJ
bjmsr-2256	95	15	impact	impact	NOUN
bjmsr-2256	95	16	on	on	ADP
bjmsr-2256	95	17	brand	brand	NOUN
bjmsr-2256	95	18	awareness	awareness	NOUN
bjmsr-2256	95	19	is	be	AUX
bjmsr-2256	95	20	sparse	sparse	ADJ
bjmsr-2256	95	21	in	in	ADP
bjmsr-2256	95	22	the	the	DET
bjmsr-2256	95	23	hotel	hotel	NOUN
bjmsr-2256	95	24	industry	industry	NOUN
bjmsr-2256	95	25	(	(	PUNCT
bjmsr-2256	95	26	sohaib	sohaib	PROPN
bjmsr-2256	95	27	et	et	PROPN
bjmsr-2256	95	28	al	al	PROPN
bjmsr-2256	95	29	.	.	PROPN
bjmsr-2256	95	30	,	,	PUNCT
bjmsr-2256	95	31	2022	2022	NUM
bjmsr-2256	95	32	)	)	PUNCT
bjmsr-2256	95	33	.	.	PUNCT
bjmsr-2256	96	1	besides	besides	SCONJ
bjmsr-2256	96	2	,	,	PUNCT
bjmsr-2256	96	3	the	the	DET
bjmsr-2256	96	4	interplay	interplay	NOUN
bjmsr-2256	96	5	between	between	ADP
bjmsr-2256	96	6	how	how	SCONJ
bjmsr-2256	96	7	consumers	consumer	NOUN
bjmsr-2256	96	8	perceive	perceive	VERB
bjmsr-2256	96	9	price	price	NOUN
bjmsr-2256	96	10	fairness	fairness	NOUN
bjmsr-2256	96	11	and	and	CCONJ
bjmsr-2256	96	12	its	its	PRON
bjmsr-2256	96	13	subsequent	subsequent	ADJ
bjmsr-2256	96	14	effect	effect	NOUN
bjmsr-2256	96	15	on	on	ADP
bjmsr-2256	96	16	brand	brand	NOUN
bjmsr-2256	96	17	awareness	awareness	NOUN
bjmsr-2256	96	18	still	still	ADV
bjmsr-2256	96	19	needs	need	VERB
bjmsr-2256	96	20	to	to	PART
bjmsr-2256	96	21	be	be	AUX
bjmsr-2256	96	22	explored	explore	VERB
bjmsr-2256	96	23	,	,	PUNCT
bjmsr-2256	96	24	highlighting	highlight	VERB
bjmsr-2256	96	25	a	a	DET
bjmsr-2256	96	26	gap	gap	NOUN
bjmsr-2256	96	27	in	in	ADP
bjmsr-2256	96	28	the	the	DET
bjmsr-2256	96	29	existing	exist	VERB
bjmsr-2256	96	30	literature	literature	NOUN
bjmsr-2256	96	31	.	.	PUNCT
bjmsr-2256	97	1	based	base	VERB
bjmsr-2256	97	2	on	on	ADP
bjmsr-2256	97	3	the	the	DET
bjmsr-2256	97	4	evidence	evidence	NOUN
bjmsr-2256	97	5	presented	present	VERB
bjmsr-2256	97	6	above	above	ADP
bjmsr-2256	97	7	,	,	PUNCT
bjmsr-2256	97	8	this	this	DET
bjmsr-2256	97	9	study	study	NOUN
bjmsr-2256	97	10	proposes	propose	VERB
bjmsr-2256	97	11	the	the	DET
bjmsr-2256	97	12	following	follow	VERB
bjmsr-2256	97	13	hypothesis	hypothesis	NOUN
bjmsr-2256	97	14	:	:	PUNCT
bjmsr-2256	97	15	h1a	h1a	NOUN
bjmsr-2256	97	16	:	:	PUNCT
bjmsr-2256	97	17	price	price	NOUN
bjmsr-2256	97	18	fairness	fairness	NOUN
bjmsr-2256	97	19	positively	positively	ADV
bjmsr-2256	97	20	impacts	impact	VERB
bjmsr-2256	97	21	the	the	DET
bjmsr-2256	97	22	brand	brand	NOUN
bjmsr-2256	97	23	image	image	NOUN
bjmsr-2256	97	24	.	.	PUNCT
bjmsr-2256	98	1	h2a	h2a	PRON
bjmsr-2256	98	2	:	:	PUNCT
bjmsr-2256	98	3	price	price	NOUN
bjmsr-2256	98	4	fairness	fairness	NOUN
bjmsr-2256	98	5	positively	positively	ADV
bjmsr-2256	98	6	impacts	impact	VERB
bjmsr-2256	98	7	brand	brand	NOUN
bjmsr-2256	98	8	awareness	awareness	NOUN
bjmsr-2256	98	9	.	.	PUNCT
bjmsr-2256	99	1	social	social	ADJ
bjmsr-2256	99	2	media	medium	NOUN
bjmsr-2256	99	3	marketing	marketing	NOUN
bjmsr-2256	99	4	(	(	PUNCT
bjmsr-2256	99	5	smm	smm	PROPN
bjmsr-2256	99	6	)	)	PUNCT
bjmsr-2256	99	7	in	in	ADP
bjmsr-2256	99	8	the	the	DET
bjmsr-2256	99	9	hotel	hotel	NOUN
bjmsr-2256	99	10	industry	industry	NOUN
bjmsr-2256	99	11	,	,	PUNCT
bjmsr-2256	99	12	social	social	ADJ
bjmsr-2256	99	13	media	medium	NOUN
bjmsr-2256	99	14	marketing	marketing	NOUN
bjmsr-2256	99	15	encompasses	encompass	VERB
bjmsr-2256	99	16	strategies	strategy	NOUN
bjmsr-2256	99	17	to	to	PART
bjmsr-2256	99	18	promote	promote	VERB
bjmsr-2256	99	19	hotels	hotel	NOUN
bjmsr-2256	99	20	and	and	CCONJ
bjmsr-2256	99	21	their	their	PRON
bjmsr-2256	99	22	services	service	NOUN
bjmsr-2256	99	23	across	across	ADP
bjmsr-2256	99	24	various	various	ADJ
bjmsr-2256	99	25	social	social	ADJ
bjmsr-2256	99	26	media	medium	NOUN
bjmsr-2256	99	27	platforms	platform	NOUN
bjmsr-2256	99	28	,	,	PUNCT
bjmsr-2256	99	29	aiming	aim	VERB
bjmsr-2256	99	30	to	to	PART
bjmsr-2256	99	31	engage	engage	VERB
bjmsr-2256	99	32	potential	potential	ADJ
bjmsr-2256	99	33	and	and	CCONJ
bjmsr-2256	99	34	current	current	ADJ
bjmsr-2256	99	35	customers	customer	NOUN
bjmsr-2256	99	36	through	through	ADP
bjmsr-2256	99	37	content	content	NOUN
bjmsr-2256	99	38	that	that	PRON
bjmsr-2256	99	39	resonates	resonate	VERB
bjmsr-2256	99	40	with	with	ADP
bjmsr-2256	99	41	their	their	PRON
bjmsr-2256	99	42	interests	interest	NOUN
bjmsr-2256	99	43	and	and	CCONJ
bjmsr-2256	99	44	preferences	preference	NOUN
bjmsr-2256	99	45	.	.	PUNCT
bjmsr-2256	100	1	the	the	DET
bjmsr-2256	100	2	impact	impact	NOUN
bjmsr-2256	100	3	of	of	ADP
bjmsr-2256	100	4	social	social	ADJ
bjmsr-2256	100	5	media	medium	NOUN
bjmsr-2256	100	6	marketing	marketing	NOUN
bjmsr-2256	100	7	on	on	ADP
bjmsr-2256	100	8	a	a	DET
bjmsr-2256	100	9	hotel	hotel	NOUN
bjmsr-2256	100	10	's	's	PART
bjmsr-2256	100	11	brand	brand	NOUN
bjmsr-2256	100	12	image	image	NOUN
bjmsr-2256	100	13	is	be	AUX
bjmsr-2256	100	14	significant	significant	ADJ
bjmsr-2256	100	15	,	,	PUNCT
bjmsr-2256	100	16	providing	provide	VERB
bjmsr-2256	100	17	a	a	DET
bjmsr-2256	100	18	direct	direct	ADJ
bjmsr-2256	100	19	channel	channel	NOUN
bjmsr-2256	100	20	for	for	ADP
bjmsr-2256	100	21	hotels	hotel	NOUN
bjmsr-2256	100	22	to	to	PART
bjmsr-2256	100	23	craft	craft	VERB
bjmsr-2256	100	24	and	and	CCONJ
bjmsr-2256	100	25	disseminate	disseminate	VERB
bjmsr-2256	100	26	their	their	PRON
bjmsr-2256	100	27	desired	desire	VERB
bjmsr-2256	100	28	brand	brand	NOUN
bjmsr-2256	100	29	narratives	narrative	NOUN
bjmsr-2256	100	30	,	,	PUNCT
bjmsr-2256	100	31	engage	engage	VERB
bjmsr-2256	100	32	in	in	ADP
bjmsr-2256	100	33	real	real	ADJ
bjmsr-2256	100	34	-	-	PUNCT
bjmsr-2256	100	35	time	time	NOUN
bjmsr-2256	100	36	with	with	ADP
bjmsr-2256	100	37	customers	customer	NOUN
bjmsr-2256	100	38	,	,	PUNCT
bjmsr-2256	100	39	and	and	CCONJ
bjmsr-2256	100	40	manage	manage	VERB
bjmsr-2256	100	41	their	their	PRON
bjmsr-2256	100	42	reputation	reputation	NOUN
bjmsr-2256	100	43	online	online	ADV
bjmsr-2256	100	44	(	(	PUNCT
bjmsr-2256	100	45	barreda	barreda	NOUN
bjmsr-2256	100	46	et	et	PROPN
bjmsr-2256	100	47	al	al	PROPN
bjmsr-2256	100	48	.	.	PROPN
bjmsr-2256	100	49	,	,	PUNCT
bjmsr-2256	100	50	2020	2020	NUM
bjmsr-2256	100	51	)	)	PUNCT
bjmsr-2256	100	52	.	.	PUNCT
bjmsr-2256	101	1	hotels	hotel	NOUN
bjmsr-2256	101	2	can	can	AUX
bjmsr-2256	101	3	enhance	enhance	VERB
bjmsr-2256	101	4	their	their	PRON
bjmsr-2256	101	5	brand	brand	NOUN
bjmsr-2256	101	6	image	image	NOUN
bjmsr-2256	101	7	through	through	ADP
bjmsr-2256	101	8	strategic	strategic	ADJ
bjmsr-2256	101	9	social	social	ADJ
bjmsr-2256	101	10	media	medium	NOUN
bjmsr-2256	101	11	marketing	marketing	NOUN
bjmsr-2256	101	12	,	,	PUNCT
bjmsr-2256	101	13	making	make	VERB
bjmsr-2256	101	14	it	it	PRON
bjmsr-2256	101	15	more	more	ADV
bjmsr-2256	101	16	appealing	appealing	ADJ
bjmsr-2256	101	17	and	and	CCONJ
bjmsr-2256	101	18	relatable	relatable	ADJ
bjmsr-2256	101	19	to	to	ADP
bjmsr-2256	101	20	their	their	PRON
bjmsr-2256	101	21	target	target	NOUN
bjmsr-2256	101	22	audience	audience	NOUN
bjmsr-2256	101	23	(	(	PUNCT
bjmsr-2256	101	24	barreda	barreda	NOUN
bjmsr-2256	101	25	et	et	PROPN
bjmsr-2256	101	26	al	al	PROPN
bjmsr-2256	101	27	.	.	PROPN
bjmsr-2256	101	28	,	,	PUNCT
bjmsr-2256	101	29	2020	2020	NUM
bjmsr-2256	101	30	;	;	PUNCT
bjmsr-2256	101	31	kim	kim	PROPN
bjmsr-2256	101	32	&	&	CCONJ
bjmsr-2256	101	33	han	han	PROPN
bjmsr-2256	101	34	,	,	PUNCT
bjmsr-2256	101	35	2022	2022	NUM
bjmsr-2256	101	36	)	)	PUNCT
bjmsr-2256	101	37	.	.	PUNCT
bjmsr-2256	102	1	an	an	DET
bjmsr-2256	102	2	effective	effective	ADJ
bjmsr-2256	102	3	social	social	ADJ
bjmsr-2256	102	4	media	medium	NOUN
bjmsr-2256	102	5	strategy	strategy	NOUN
bjmsr-2256	102	6	can	can	AUX
bjmsr-2256	102	7	significantly	significantly	ADV
bjmsr-2256	102	8	improve	improve	VERB
bjmsr-2256	102	9	how	how	SCONJ
bjmsr-2256	102	10	customers	customer	NOUN
bjmsr-2256	102	11	perceive	perceive	VERB
bjmsr-2256	102	12	and	and	CCONJ
bjmsr-2256	102	13	emotionally	emotionally	ADV
bjmsr-2256	102	14	connect	connect	VERB
bjmsr-2256	102	15	with	with	ADP
bjmsr-2256	102	16	a	a	DET
bjmsr-2256	102	17	hotel	hotel	NOUN
bjmsr-2256	102	18	brand	brand	NOUN
bjmsr-2256	102	19	(	(	PUNCT
bjmsr-2256	102	20	nusair	nusair	NOUN
bjmsr-2256	102	21	et	et	PROPN
bjmsr-2256	102	22	al	al	PROPN
bjmsr-2256	102	23	.	.	PROPN
bjmsr-2256	102	24	,	,	PUNCT
bjmsr-2256	102	25	2024	2024	NUM
bjmsr-2256	102	26	)	)	PUNCT
bjmsr-2256	102	27	.	.	PUNCT
bjmsr-2256	103	1	however	however	ADV
bjmsr-2256	103	2	,	,	PUNCT
bjmsr-2256	103	3	despite	despite	SCONJ
bjmsr-2256	103	4	the	the	DET
bjmsr-2256	103	5	intuitive	intuitive	ADJ
bjmsr-2256	103	6	link	link	NOUN
bjmsr-2256	103	7	between	between	ADP
bjmsr-2256	103	8	social	social	ADJ
bjmsr-2256	103	9	media	medium	NOUN
bjmsr-2256	103	10	marketing	marketing	NOUN
bjmsr-2256	103	11	and	and	CCONJ
bjmsr-2256	103	12	brand	brand	NOUN
bjmsr-2256	103	13	image	image	NOUN
bjmsr-2256	103	14	enhancement	enhancement	NOUN
bjmsr-2256	103	15	,	,	PUNCT
bjmsr-2256	103	16	most	most	ADJ
bjmsr-2256	103	17	existing	exist	VERB
bjmsr-2256	103	18	studies	study	NOUN
bjmsr-2256	103	19	focus	focus	VERB
bjmsr-2256	103	20	on	on	ADP
bjmsr-2256	103	21	broader	broad	ADJ
bjmsr-2256	103	22	aspects	aspect	NOUN
bjmsr-2256	103	23	without	without	ADP
bjmsr-2256	103	24	delving	delve	VERB
bjmsr-2256	103	25	into	into	ADP
bjmsr-2256	103	26	its	its	PRON
bjmsr-2256	103	27	specific	specific	ADJ
bjmsr-2256	103	28	effects	effect	NOUN
bjmsr-2256	103	29	on	on	ADP
bjmsr-2256	103	30	brand	brand	NOUN
bjmsr-2256	103	31	image	image	NOUN
bjmsr-2256	103	32	within	within	ADP
bjmsr-2256	103	33	the	the	DET
bjmsr-2256	103	34	hotel	hotel	NOUN
bjmsr-2256	103	35	sector	sector	NOUN
bjmsr-2256	103	36	(	(	PUNCT
bjmsr-2256	103	37	jiang	jiang	PROPN
bjmsr-2256	103	38	&	&	CCONJ
bjmsr-2256	103	39	wen	wen	PROPN
bjmsr-2256	103	40	,	,	PUNCT
bjmsr-2256	103	41	2020	2020	NUM
bjmsr-2256	103	42	;	;	PUNCT
bjmsr-2256	103	43	liu	liu	PROPN
bjmsr-2256	103	44	et	et	PROPN
bjmsr-2256	103	45	al	al	PROPN
bjmsr-2256	103	46	.	.	PROPN
bjmsr-2256	103	47	,	,	PUNCT
bjmsr-2256	103	48	2022	2022	NUM
bjmsr-2256	103	49	)	)	PUNCT
bjmsr-2256	103	50	.	.	PUNCT
bjmsr-2256	104	1	apart	apart	ADV
bjmsr-2256	104	2	from	from	ADP
bjmsr-2256	104	3	the	the	DET
bjmsr-2256	104	4	above	above	NOUN
bjmsr-2256	104	5	,	,	PUNCT
bjmsr-2256	104	6	the	the	DET
bjmsr-2256	104	7	influence	influence	NOUN
bjmsr-2256	104	8	of	of	ADP
bjmsr-2256	104	9	social	social	ADJ
bjmsr-2256	104	10	media	medium	NOUN
bjmsr-2256	104	11	marketing	marketing	NOUN
bjmsr-2256	104	12	on	on	ADP
bjmsr-2256	104	13	brand	brand	NOUN
bjmsr-2256	104	14	awareness	awareness	NOUN
bjmsr-2256	104	15	within	within	ADP
bjmsr-2256	104	16	the	the	DET
bjmsr-2256	104	17	hotel	hotel	NOUN
bjmsr-2256	104	18	industry	industry	NOUN
bjmsr-2256	104	19	represents	represent	VERB
bjmsr-2256	104	20	a	a	DET
bjmsr-2256	104	21	significant	significant	ADJ
bjmsr-2256	104	22	area	area	NOUN
bjmsr-2256	104	23	of	of	ADP
bjmsr-2256	104	24	interest	interest	NOUN
bjmsr-2256	104	25	,	,	PUNCT
bjmsr-2256	104	26	underlined	underline	VERB
bjmsr-2256	104	27	by	by	ADP
bjmsr-2256	104	28	the	the	DET
bjmsr-2256	104	29	pervasive	pervasive	ADJ
bjmsr-2256	104	30	adoption	adoption	NOUN
bjmsr-2256	104	31	of	of	ADP
bjmsr-2256	104	32	social	social	ADJ
bjmsr-2256	104	33	media	medium	NOUN
bjmsr-2256	104	34	platforms	platform	NOUN
bjmsr-2256	104	35	for	for	ADP
bjmsr-2256	104	36	hospitality	hospitality	NOUN
bjmsr-2256	104	37	marketing	marketing	NOUN
bjmsr-2256	104	38	endeavours	endeavours	X
bjmsr-2256	104	39	(	(	PUNCT
bjmsr-2256	104	40	kim	kim	PROPN
bjmsr-2256	104	41	et	et	PROPN
bjmsr-2256	104	42	al	al	PROPN
bjmsr-2256	104	43	.	.	PROPN
bjmsr-2256	104	44	,	,	PUNCT
bjmsr-2256	104	45	2020	2020	NUM
bjmsr-2256	104	46	;	;	PUNCT
bjmsr-2256	104	47	nalluri	nalluri	PROPN
bjmsr-2256	104	48	et	et	PROPN
bjmsr-2256	104	49	al	al	PROPN
bjmsr-2256	104	50	.	.	PROPN
bjmsr-2256	104	51	,	,	PUNCT
bjmsr-2256	104	52	2023	2023	NUM
bjmsr-2256	104	53	)	)	PUNCT
bjmsr-2256	104	54	.	.	PUNCT
bjmsr-2256	105	1	effective	effective	ADJ
bjmsr-2256	105	2	implementation	implementation	NOUN
bjmsr-2256	105	3	of	of	ADP
bjmsr-2256	105	4	social	social	ADJ
bjmsr-2256	105	5	media	medium	NOUN
bjmsr-2256	105	6	marketing	marketing	NOUN
bjmsr-2256	105	7	gives	give	VERB
bjmsr-2256	105	8	hotels	hotel	NOUN
bjmsr-2256	105	9	a	a	DET
bjmsr-2256	105	10	dynamic	dynamic	ADJ
bjmsr-2256	105	11	medium	medium	NOUN
bjmsr-2256	105	12	to	to	PART
bjmsr-2256	105	13	amplify	amplify	VERB
bjmsr-2256	105	14	their	their	PRON
bjmsr-2256	105	15	brand	brand	NOUN
bjmsr-2256	105	16	's	's	PART
bjmsr-2256	105	17	visibility	visibility	NOUN
bjmsr-2256	105	18	and	and	CCONJ
bjmsr-2256	105	19	recognition	recognition	NOUN
bjmsr-2256	105	20	,	,	PUNCT
bjmsr-2256	105	21	engaging	engage	VERB
bjmsr-2256	105	22	directly	directly	ADV
bjmsr-2256	105	23	with	with	ADP
bjmsr-2256	105	24	potential	potential	ADJ
bjmsr-2256	105	25	and	and	CCONJ
bjmsr-2256	105	26	current	current	ADJ
bjmsr-2256	105	27	customers	customer	NOUN
bjmsr-2256	105	28	,	,	PUNCT
bjmsr-2256	105	29	thus	thus	ADV
bjmsr-2256	105	30	markedly	markedly	ADV
bjmsr-2256	105	31	elevating	elevate	VERB
bjmsr-2256	105	32	hotel	hotel	NOUN
bjmsr-2256	105	33	brand	brand	NOUN
bjmsr-2256	105	34	awareness	awareness	NOUN
bjmsr-2256	105	35	.	.	PUNCT
bjmsr-2256	106	1	this	this	DET
bjmsr-2256	106	2	direct	direct	ADJ
bjmsr-2256	106	3	engagement	engagement	NOUN
bjmsr-2256	106	4	facilitates	facilitate	VERB
bjmsr-2256	106	5	a	a	DET
bjmsr-2256	106	6	broader	broad	ADJ
bjmsr-2256	106	7	reach	reach	NOUN
bjmsr-2256	106	8	and	and	CCONJ
bjmsr-2256	106	9	more	more	ADV
bjmsr-2256	106	10	profound	profound	ADJ
bjmsr-2256	106	11	,	,	PUNCT
bjmsr-2256	106	12	personalised	personalised	ADJ
bjmsr-2256	106	13	interaction	interaction	NOUN
bjmsr-2256	106	14	with	with	ADP
bjmsr-2256	106	15	the	the	DET
bjmsr-2256	106	16	target	target	NOUN
bjmsr-2256	106	17	audience	audience	NOUN
bjmsr-2256	106	18	(	(	PUNCT
bjmsr-2256	106	19	nalluri	nalluri	PROPN
bjmsr-2256	106	20	et	et	PROPN
bjmsr-2256	106	21	al	al	PROPN
bjmsr-2256	106	22	.	.	PROPN
bjmsr-2256	106	23	,	,	PUNCT
bjmsr-2256	106	24	2023	2023	NUM
bjmsr-2256	106	25	;	;	PUNCT
bjmsr-2256	106	26	sürücü	sürücü	NOUN
bjmsr-2256	106	27	et	et	PROPN
bjmsr-2256	106	28	al	al	PROPN
bjmsr-2256	106	29	.	.	PROPN
bjmsr-2256	106	30	,	,	PUNCT
bjmsr-2256	106	31	2019	2019	NUM
bjmsr-2256	106	32	)	)	PUNCT
bjmsr-2256	106	33	.	.	PUNCT
bjmsr-2256	107	1	moreover	moreover	ADV
bjmsr-2256	107	2	,	,	PUNCT
bjmsr-2256	107	3	it	it	PRON
bjmsr-2256	107	4	is	be	AUX
bjmsr-2256	107	5	premised	premise	VERB
bjmsr-2256	107	6	on	on	ADP
bjmsr-2256	107	7	the	the	DET
bjmsr-2256	107	8	notion	notion	NOUN
bjmsr-2256	107	9	that	that	SCONJ
bjmsr-2256	107	10	strategically	strategically	ADV
bjmsr-2256	107	11	curated	curate	VERB
bjmsr-2256	107	12	social	social	ADJ
bjmsr-2256	107	13	media	medium	NOUN
bjmsr-2256	107	14	campaigns	campaign	NOUN
bjmsr-2256	107	15	can	can	AUX
bjmsr-2256	107	16	effectively	effectively	ADV
bjmsr-2256	107	17	captivate	captivate	VERB
bjmsr-2256	107	18	a	a	DET
bjmsr-2256	107	19	wider	wide	ADJ
bjmsr-2256	107	20	audience	audience	NOUN
bjmsr-2256	107	21	,	,	PUNCT
bjmsr-2256	107	22	thereby	thereby	ADV
bjmsr-2256	107	23	bolstering	bolster	VERB
bjmsr-2256	107	24	the	the	DET
bjmsr-2256	107	25	visibility	visibility	NOUN
bjmsr-2256	107	26	and	and	CCONJ
bjmsr-2256	107	27	recognition	recognition	NOUN
bjmsr-2256	107	28	of	of	ADP
bjmsr-2256	107	29	hotel	hotel	NOUN
bjmsr-2256	107	30	brands	brand	NOUN
bjmsr-2256	107	31	(	(	PUNCT
bjmsr-2256	107	32	gonzález	gonzález	PROPN
bjmsr-2256	107	33	-	-	PUNCT
bjmsr-2256	107	34	padilla	padilla	PROPN
bjmsr-2256	107	35	&	&	CCONJ
bjmsr-2256	107	36	lacárcel	lacárcel	PROPN
bjmsr-2256	107	37	,	,	PUNCT
bjmsr-2256	107	38	2023	2023	NUM
bjmsr-2256	107	39	;	;	PUNCT
bjmsr-2256	107	40	polo	polo	NOUN
bjmsr-2256	107	41	-	-	PUNCT
bjmsr-2256	107	42	peña	peña	PROPN
bjmsr-2256	107	43	et	et	PROPN
bjmsr-2256	107	44	al	al	PROPN
bjmsr-2256	107	45	.	.	PROPN
bjmsr-2256	107	46	,	,	PUNCT
bjmsr-2256	107	47	2023	2023	NUM
bjmsr-2256	107	48	)	)	PUNCT
bjmsr-2256	107	49	.	.	PUNCT
bjmsr-2256	108	1	despite	despite	SCONJ
bjmsr-2256	108	2	the	the	DET
bjmsr-2256	108	3	evident	evident	ADJ
bjmsr-2256	108	4	relevance	relevance	NOUN
bjmsr-2256	108	5	of	of	ADP
bjmsr-2256	108	6	social	social	ADJ
bjmsr-2256	108	7	media	medium	NOUN
bjmsr-2256	108	8	marketing	marketing	NOUN
bjmsr-2256	108	9	to	to	ADP
bjmsr-2256	108	10	enhancing	enhance	VERB
bjmsr-2256	108	11	brand	brand	NOUN
bjmsr-2256	108	12	awareness	awareness	NOUN
bjmsr-2256	108	13	in	in	ADP
bjmsr-2256	108	14	hotels	hotel	NOUN
bjmsr-2256	108	15	,	,	PUNCT
bjmsr-2256	108	16	there	there	PRON
bjmsr-2256	108	17	is	be	VERB
bjmsr-2256	108	18	a	a	DET
bjmsr-2256	108	19	notable	notable	ADJ
bjmsr-2256	108	20	scarcity	scarcity	NOUN
bjmsr-2256	108	21	of	of	ADP
bjmsr-2256	108	22	focused	focused	ADJ
bjmsr-2256	108	23	research	research	NOUN
bjmsr-2256	108	24	delving	delve	VERB
bjmsr-2256	108	25	into	into	ADP
bjmsr-2256	108	26	the	the	DET
bjmsr-2256	108	27	specifics	specific	NOUN
bjmsr-2256	108	28	of	of	ADP
bjmsr-2256	108	29	this	this	DET
bjmsr-2256	108	30	impact	impact	NOUN
bjmsr-2256	108	31	within	within	ADP
bjmsr-2256	108	32	the	the	DET
bjmsr-2256	108	33	hotel	hotel	NOUN
bjmsr-2256	108	34	sector	sector	NOUN
bjmsr-2256	108	35	.	.	PUNCT
bjmsr-2256	109	1	given	give	VERB
bjmsr-2256	109	2	the	the	DET
bjmsr-2256	109	3	above	above	ADJ
bjmsr-2256	109	4	,	,	PUNCT
bjmsr-2256	109	5	this	this	DET
bjmsr-2256	109	6	study	study	NOUN
bjmsr-2256	109	7	postulated	postulate	VERB
bjmsr-2256	109	8	that	that	SCONJ
bjmsr-2256	109	9	:	:	PUNCT
bjmsr-2256	109	10	h1b	h1b	PROPN
bjmsr-2256	109	11	:	:	PUNCT
bjmsr-2256	109	12	social	social	ADJ
bjmsr-2256	109	13	media	media	NOUN
bjmsr-2256	109	14	marketing	marketing	NOUN
bjmsr-2256	109	15	positively	positively	ADV
bjmsr-2256	109	16	impacts	impact	VERB
bjmsr-2256	109	17	the	the	DET
bjmsr-2256	109	18	brand	brand	NOUN
bjmsr-2256	109	19	image	image	NOUN
bjmsr-2256	109	20	.	.	PUNCT
bjmsr-2256	110	1	h2b	h2b	PROPN
bjmsr-2256	110	2	:	:	PUNCT
bjmsr-2256	110	3	social	social	ADJ
bjmsr-2256	110	4	media	media	NOUN
bjmsr-2256	110	5	marketing	marketing	NOUN
bjmsr-2256	110	6	positively	positively	ADV
bjmsr-2256	110	7	impacts	impact	VERB
bjmsr-2256	110	8	brand	brand	NOUN
bjmsr-2256	110	9	awareness	awareness	NOUN
bjmsr-2256	110	10	.	.	PUNCT
bjmsr-2256	111	1	liang	liang	PROPN
bjmsr-2256	111	2	,	,	PUNCT
bjmsr-2256	111	3	bangladesh	bangladesh	PROPN
bjmsr-2256	111	4	journal	journal	NOUN
bjmsr-2256	111	5	of	of	ADP
bjmsr-2256	111	6	multidisciplinary	multidisciplinary	ADJ
bjmsr-2256	111	7	scientific	scientific	ADJ
bjmsr-2256	111	8	research	research	NOUN
bjmsr-2256	111	9	9(6	9(6	NUM
bjmsr-2256	111	10	)	)	PUNCT
bjmsr-2256	111	11	(	(	PUNCT
bjmsr-2256	111	12	2024	2024	NUM
bjmsr-2256	111	13	)	)	PUNCT
bjmsr-2256	111	14	,	,	PUNCT
bjmsr-2256	111	15	1	1	NUM
bjmsr-2256	111	16	-	-	SYM
bjmsr-2256	111	17	16	16	NUM
bjmsr-2256	111	18	4	4	NUM
bjmsr-2256	111	19	service	service	NOUN
bjmsr-2256	111	20	innovation	innovation	NOUN
bjmsr-2256	111	21	(	(	PUNCT
bjmsr-2256	111	22	si	si	NOUN
bjmsr-2256	111	23	)	)	PUNCT
bjmsr-2256	111	24	in	in	ADP
bjmsr-2256	111	25	the	the	DET
bjmsr-2256	111	26	hotel	hotel	NOUN
bjmsr-2256	111	27	industry	industry	NOUN
bjmsr-2256	111	28	,	,	PUNCT
bjmsr-2256	111	29	service	service	NOUN
bjmsr-2256	111	30	innovation	innovation	NOUN
bjmsr-2256	111	31	refers	refer	VERB
bjmsr-2256	111	32	to	to	ADP
bjmsr-2256	111	33	introducing	introduce	VERB
bjmsr-2256	111	34	new	new	ADJ
bjmsr-2256	111	35	or	or	CCONJ
bjmsr-2256	111	36	significantly	significantly	ADV
bjmsr-2256	111	37	improved	improve	VERB
bjmsr-2256	111	38	services	service	NOUN
bjmsr-2256	111	39	or	or	CCONJ
bjmsr-2256	111	40	processes	process	NOUN
bjmsr-2256	111	41	to	to	PART
bjmsr-2256	111	42	enhance	enhance	VERB
bjmsr-2256	111	43	customer	customer	NOUN
bjmsr-2256	111	44	experiences	experience	NOUN
bjmsr-2256	111	45	,	,	PUNCT
bjmsr-2256	111	46	operational	operational	ADJ
bjmsr-2256	111	47	efficiency	efficiency	NOUN
bjmsr-2256	111	48	,	,	PUNCT
bjmsr-2256	111	49	or	or	CCONJ
bjmsr-2256	111	50	competitive	competitive	ADJ
bjmsr-2256	111	51	advantage	advantage	NOUN
bjmsr-2256	111	52	(	(	PUNCT
bjmsr-2256	111	53	ziyae	ziyae	NOUN
bjmsr-2256	111	54	et	et	PROPN
bjmsr-2256	111	55	al	al	PROPN
bjmsr-2256	111	56	.	.	PROPN
bjmsr-2256	111	57	,	,	PUNCT
bjmsr-2256	111	58	2021	2021	NUM
bjmsr-2256	111	59	)	)	PUNCT
bjmsr-2256	111	60	.	.	PUNCT
bjmsr-2256	112	1	this	this	PRON
bjmsr-2256	112	2	can	can	AUX
bjmsr-2256	112	3	include	include	VERB
bjmsr-2256	112	4	anything	anything	PRON
bjmsr-2256	112	5	from	from	ADP
bjmsr-2256	112	6	implementing	implement	VERB
bjmsr-2256	112	7	cutting	cutting	NOUN
bjmsr-2256	112	8	-	-	PUNCT
bjmsr-2256	112	9	edge	edge	NOUN
bjmsr-2256	112	10	technology	technology	NOUN
bjmsr-2256	112	11	for	for	ADP
bjmsr-2256	112	12	seamless	seamless	ADJ
bjmsr-2256	112	13	check	check	NOUN
bjmsr-2256	112	14	-	-	PUNCT
bjmsr-2256	112	15	ins	in	NOUN
bjmsr-2256	112	16	to	to	ADP
bjmsr-2256	112	17	offering	offer	VERB
bjmsr-2256	112	18	personalised	personalised	ADJ
bjmsr-2256	112	19	guest	guest	NOUN
bjmsr-2256	112	20	experiences	experience	NOUN
bjmsr-2256	112	21	that	that	PRON
bjmsr-2256	112	22	cater	cater	VERB
bjmsr-2256	112	23	to	to	ADP
bjmsr-2256	112	24	the	the	DET
bjmsr-2256	112	25	unique	unique	ADJ
bjmsr-2256	112	26	preferences	preference	NOUN
bjmsr-2256	112	27	of	of	ADP
bjmsr-2256	112	28	each	each	DET
bjmsr-2256	112	29	visitor	visitor	NOUN
bjmsr-2256	112	30	(	(	PUNCT
bjmsr-2256	112	31	ishizaka	ishizaka	ADV
bjmsr-2256	112	32	et	et	PROPN
bjmsr-2256	112	33	al	al	PROPN
bjmsr-2256	112	34	.	.	PROPN
bjmsr-2256	112	35	,	,	PUNCT
bjmsr-2256	112	36	2019	2019	NUM
bjmsr-2256	112	37	;	;	PUNCT
bjmsr-2256	112	38	tomašević	tomašević	NOUN
bjmsr-2256	112	39	,	,	PUNCT
bjmsr-2256	112	40	2018	2018	NUM
bjmsr-2256	112	41	)	)	PUNCT
bjmsr-2256	112	42	.	.	PUNCT
bjmsr-2256	113	1	the	the	DET
bjmsr-2256	113	2	impact	impact	NOUN
bjmsr-2256	113	3	of	of	ADP
bjmsr-2256	113	4	such	such	ADJ
bjmsr-2256	113	5	innovations	innovation	NOUN
bjmsr-2256	113	6	on	on	ADP
bjmsr-2256	113	7	a	a	DET
bjmsr-2256	113	8	hotel	hotel	NOUN
bjmsr-2256	113	9	's	's	PART
bjmsr-2256	113	10	brand	brand	NOUN
bjmsr-2256	113	11	image	image	NOUN
bjmsr-2256	113	12	is	be	AUX
bjmsr-2256	113	13	profound	profound	ADJ
bjmsr-2256	113	14	;	;	PUNCT
bjmsr-2256	113	15	by	by	ADP
bjmsr-2256	113	16	delivering	deliver	VERB
bjmsr-2256	113	17	novel	novel	NOUN
bjmsr-2256	113	18	and	and	CCONJ
bjmsr-2256	113	19	improved	improved	ADJ
bjmsr-2256	113	20	services	service	NOUN
bjmsr-2256	113	21	,	,	PUNCT
bjmsr-2256	113	22	hotels	hotel	NOUN
bjmsr-2256	113	23	can	can	AUX
bjmsr-2256	113	24	significantly	significantly	ADV
bjmsr-2256	113	25	enhance	enhance	VERB
bjmsr-2256	113	26	their	their	PRON
bjmsr-2256	113	27	brand	brand	NOUN
bjmsr-2256	113	28	perception	perception	NOUN
bjmsr-2256	113	29	,	,	PUNCT
bjmsr-2256	113	30	setting	set	VERB
bjmsr-2256	113	31	themselves	themselves	PRON
bjmsr-2256	113	32	apart	apart	ADV
bjmsr-2256	113	33	as	as	ADP
bjmsr-2256	113	34	leaders	leader	NOUN
bjmsr-2256	113	35	in	in	ADP
bjmsr-2256	113	36	customer	customer	NOUN
bjmsr-2256	113	37	satisfaction	satisfaction	NOUN
bjmsr-2256	113	38	and	and	CCONJ
bjmsr-2256	113	39	technological	technological	ADJ
bjmsr-2256	113	40	advancement	advancement	NOUN
bjmsr-2256	113	41	(	(	PUNCT
bjmsr-2256	113	42	bashir	bashir	PROPN
bjmsr-2256	113	43	et	et	PROPN
bjmsr-2256	113	44	al	al	PROPN
bjmsr-2256	113	45	.	.	PROPN
bjmsr-2256	113	46	,	,	PUNCT
bjmsr-2256	113	47	2020	2020	NUM
bjmsr-2256	113	48	;	;	PUNCT
bjmsr-2256	113	49	ryu	ryu	PROPN
bjmsr-2256	113	50	et	et	PROPN
bjmsr-2256	113	51	al	al	PROPN
bjmsr-2256	113	52	.	.	PROPN
bjmsr-2256	113	53	,	,	PUNCT
bjmsr-2256	113	54	2019	2019	NUM
bjmsr-2256	113	55	)	)	PUNCT
bjmsr-2256	113	56	.	.	PUNCT
bjmsr-2256	114	1	despite	despite	SCONJ
bjmsr-2256	114	2	the	the	DET
bjmsr-2256	114	3	intuitive	intuitive	ADJ
bjmsr-2256	114	4	connection	connection	NOUN
bjmsr-2256	114	5	between	between	ADP
bjmsr-2256	114	6	service	service	NOUN
bjmsr-2256	114	7	innovation	innovation	NOUN
bjmsr-2256	114	8	and	and	CCONJ
bjmsr-2256	114	9	enhanced	enhance	VERB
bjmsr-2256	114	10	brand	brand	NOUN
bjmsr-2256	114	11	image	image	NOUN
bjmsr-2256	114	12	within	within	ADP
bjmsr-2256	114	13	the	the	DET
bjmsr-2256	114	14	hospitality	hospitality	NOUN
bjmsr-2256	114	15	sector	sector	NOUN
bjmsr-2256	114	16	,	,	PUNCT
bjmsr-2256	114	17	there	there	PRON
bjmsr-2256	114	18	is	be	VERB
bjmsr-2256	114	19	a	a	DET
bjmsr-2256	114	20	noticeable	noticeable	ADJ
bjmsr-2256	114	21	scarcity	scarcity	NOUN
bjmsr-2256	114	22	of	of	ADP
bjmsr-2256	114	23	focused	focused	ADJ
bjmsr-2256	114	24	research	research	NOUN
bjmsr-2256	114	25	exploring	explore	VERB
bjmsr-2256	114	26	this	this	DET
bjmsr-2256	114	27	relationship	relationship	NOUN
bjmsr-2256	114	28	in	in	ADP
bjmsr-2256	114	29	depth	depth	NOUN
bjmsr-2256	114	30	.	.	PUNCT
bjmsr-2256	115	1	in	in	ADP
bjmsr-2256	115	2	the	the	DET
bjmsr-2256	115	3	hotel	hotel	NOUN
bjmsr-2256	115	4	industry	industry	NOUN
bjmsr-2256	115	5	,	,	PUNCT
bjmsr-2256	115	6	service	service	NOUN
bjmsr-2256	115	7	innovation	innovation	NOUN
bjmsr-2256	115	8	significantly	significantly	ADV
bjmsr-2256	115	9	influences	influence	VERB
bjmsr-2256	115	10	brand	brand	NOUN
bjmsr-2256	115	11	awareness	awareness	NOUN
bjmsr-2256	115	12	by	by	ADP
bjmsr-2256	115	13	introducing	introduce	VERB
bjmsr-2256	115	14	novel	novel	NOUN
bjmsr-2256	115	15	or	or	CCONJ
bjmsr-2256	115	16	greatly	greatly	ADV
bjmsr-2256	115	17	improved	improve	VERB
bjmsr-2256	115	18	services	service	NOUN
bjmsr-2256	115	19	tailored	tailor	VERB
bjmsr-2256	115	20	to	to	ADP
bjmsr-2256	115	21	guests	guest	NOUN
bjmsr-2256	115	22	'	'	PART
bjmsr-2256	115	23	evolving	evolve	VERB
bjmsr-2256	115	24	preferences	preference	NOUN
bjmsr-2256	115	25	(	(	PUNCT
bjmsr-2256	115	26	ziyae	ziyae	NOUN
bjmsr-2256	115	27	et	et	PROPN
bjmsr-2256	115	28	al	al	PROPN
bjmsr-2256	115	29	.	.	PROPN
bjmsr-2256	115	30	,	,	PUNCT
bjmsr-2256	115	31	2021	2021	NUM
bjmsr-2256	115	32	)	)	PUNCT
bjmsr-2256	115	33	.	.	PUNCT
bjmsr-2256	116	1	these	these	DET
bjmsr-2256	116	2	innovations	innovation	NOUN
bjmsr-2256	116	3	,	,	PUNCT
bjmsr-2256	116	4	which	which	PRON
bjmsr-2256	116	5	range	range	VERB
bjmsr-2256	116	6	from	from	ADP
bjmsr-2256	116	7	digital	digital	ADJ
bjmsr-2256	116	8	check	check	NOUN
bjmsr-2256	116	9	-	-	PUNCT
bjmsr-2256	116	10	ins	in	NOUN
bjmsr-2256	116	11	to	to	ADP
bjmsr-2256	116	12	personalised	personalised	ADJ
bjmsr-2256	116	13	guest	guest	NOUN
bjmsr-2256	116	14	experiences	experience	NOUN
bjmsr-2256	116	15	,	,	PUNCT
bjmsr-2256	116	16	not	not	PART
bjmsr-2256	116	17	only	only	ADV
bjmsr-2256	116	18	fulfil	fulfil	NOUN
bjmsr-2256	116	19	but	but	CCONJ
bjmsr-2256	116	20	exceed	exceed	VERB
bjmsr-2256	116	21	customer	customer	NOUN
bjmsr-2256	116	22	expectations	expectation	NOUN
bjmsr-2256	116	23	,	,	PUNCT
bjmsr-2256	116	24	acting	act	VERB
bjmsr-2256	116	25	as	as	ADP
bjmsr-2256	116	26	critical	critical	ADJ
bjmsr-2256	116	27	differentiators	differentiator	NOUN
bjmsr-2256	116	28	in	in	ADP
bjmsr-2256	116	29	a	a	DET
bjmsr-2256	116	30	fiercely	fiercely	ADV
bjmsr-2256	116	31	competitive	competitive	ADJ
bjmsr-2256	116	32	market	market	NOUN
bjmsr-2256	116	33	and	and	CCONJ
bjmsr-2256	116	34	markedly	markedly	ADV
bjmsr-2256	116	35	boosting	boost	VERB
bjmsr-2256	116	36	a	a	DET
bjmsr-2256	116	37	hotel	hotel	NOUN
bjmsr-2256	116	38	's	's	PART
bjmsr-2256	116	39	visibility	visibility	NOUN
bjmsr-2256	116	40	and	and	CCONJ
bjmsr-2256	116	41	brand	brand	NOUN
bjmsr-2256	116	42	awareness	awareness	NOUN
bjmsr-2256	116	43	(	(	PUNCT
bjmsr-2256	116	44	ishizaka	ishizaka	ADV
bjmsr-2256	116	45	et	et	PROPN
bjmsr-2256	116	46	al	al	PROPN
bjmsr-2256	116	47	.	.	PROPN
bjmsr-2256	116	48	,	,	PUNCT
bjmsr-2256	116	49	2019	2019	NUM
bjmsr-2256	116	50	;	;	PUNCT
bjmsr-2256	116	51	tomašević	tomašević	NOUN
bjmsr-2256	116	52	,	,	PUNCT
bjmsr-2256	116	53	2018	2018	NUM
bjmsr-2256	116	54	)	)	PUNCT
bjmsr-2256	116	55	.	.	PUNCT
bjmsr-2256	117	1	studies	study	NOUN
bjmsr-2256	117	2	on	on	ADP
bjmsr-2256	117	3	service	service	NOUN
bjmsr-2256	117	4	innovation	innovation	NOUN
bjmsr-2256	117	5	typically	typically	ADV
bjmsr-2256	117	6	span	span	VERB
bjmsr-2256	117	7	across	across	ADP
bjmsr-2256	117	8	various	various	ADJ
bjmsr-2256	117	9	industries	industry	NOUN
bjmsr-2256	117	10	,	,	PUNCT
bjmsr-2256	117	11	with	with	ADP
bjmsr-2256	117	12	less	less	ADJ
bjmsr-2256	117	13	emphasis	emphasis	NOUN
bjmsr-2256	117	14	on	on	ADP
bjmsr-2256	117	15	its	its	PRON
bjmsr-2256	117	16	direct	direct	ADJ
bjmsr-2256	117	17	effects	effect	NOUN
bjmsr-2256	117	18	on	on	ADP
bjmsr-2256	117	19	brand	brand	NOUN
bjmsr-2256	117	20	awareness	awareness	NOUN
bjmsr-2256	117	21	in	in	ADP
bjmsr-2256	117	22	the	the	DET
bjmsr-2256	117	23	hotel	hotel	NOUN
bjmsr-2256	117	24	industry	industry	NOUN
bjmsr-2256	117	25	(	(	PUNCT
bjmsr-2256	117	26	foroudi	foroudi	NOUN
bjmsr-2256	117	27	,	,	PUNCT
bjmsr-2256	117	28	2019	2019	NUM
bjmsr-2256	117	29	;	;	PUNCT
bjmsr-2256	117	30	sürücü	sürücü	NOUN
bjmsr-2256	117	31	et	et	PROPN
bjmsr-2256	117	32	al	al	PROPN
bjmsr-2256	117	33	.	.	PROPN
bjmsr-2256	117	34	,	,	PUNCT
bjmsr-2256	117	35	2019	2019	NUM
bjmsr-2256	117	36	)	)	PUNCT
bjmsr-2256	117	37	.	.	PUNCT
bjmsr-2256	118	1	addressing	address	VERB
bjmsr-2256	118	2	this	this	DET
bjmsr-2256	118	3	gap	gap	NOUN
bjmsr-2256	118	4	,	,	PUNCT
bjmsr-2256	118	5	this	this	DET
bjmsr-2256	118	6	study	study	NOUN
bjmsr-2256	118	7	asserts	assert	VERB
bjmsr-2256	118	8	that	that	SCONJ
bjmsr-2256	118	9	service	service	NOUN
bjmsr-2256	118	10	innovation	innovation	NOUN
bjmsr-2256	118	11	positively	positively	ADV
bjmsr-2256	118	12	influences	influence	VERB
bjmsr-2256	118	13	brand	brand	NOUN
bjmsr-2256	118	14	awareness	awareness	NOUN
bjmsr-2256	118	15	in	in	ADP
bjmsr-2256	118	16	the	the	DET
bjmsr-2256	118	17	hotel	hotel	NOUN
bjmsr-2256	118	18	sector	sector	NOUN
bjmsr-2256	118	19	.	.	PUNCT
bjmsr-2256	119	1	it	it	PRON
bjmsr-2256	119	2	suggests	suggest	VERB
bjmsr-2256	119	3	that	that	SCONJ
bjmsr-2256	119	4	hotels	hotel	NOUN
bjmsr-2256	119	5	leveraging	leverage	VERB
bjmsr-2256	119	6	innovative	innovative	ADJ
bjmsr-2256	119	7	services	service	NOUN
bjmsr-2256	119	8	can	can	AUX
bjmsr-2256	119	9	significantly	significantly	ADV
bjmsr-2256	119	10	enhance	enhance	VERB
bjmsr-2256	119	11	their	their	PRON
bjmsr-2256	119	12	brand	brand	NOUN
bjmsr-2256	119	13	's	's	PART
bjmsr-2256	119	14	visibility	visibility	NOUN
bjmsr-2256	119	15	,	,	PUNCT
bjmsr-2256	119	16	attract	attract	VERB
bjmsr-2256	119	17	more	more	ADJ
bjmsr-2256	119	18	guests	guest	NOUN
bjmsr-2256	119	19	and	and	CCONJ
bjmsr-2256	119	20	establish	establish	VERB
bjmsr-2256	119	21	a	a	DET
bjmsr-2256	119	22	more	more	ADV
bjmsr-2256	119	23	pronounced	pronounced	ADJ
bjmsr-2256	119	24	market	market	NOUN
bjmsr-2256	119	25	presence	presence	NOUN
bjmsr-2256	119	26	.	.	PUNCT
bjmsr-2256	120	1	therefore	therefore	ADV
bjmsr-2256	120	2	,	,	PUNCT
bjmsr-2256	120	3	this	this	DET
bjmsr-2256	120	4	study	study	NOUN
bjmsr-2256	120	5	proposes	propose	VERB
bjmsr-2256	120	6	:	:	PUNCT
bjmsr-2256	120	7	h1c	h1c	ADJ
bjmsr-2256	120	8	:	:	PUNCT
bjmsr-2256	120	9	service	service	NOUN
bjmsr-2256	120	10	innovation	innovation	NOUN
bjmsr-2256	120	11	positively	positively	ADV
bjmsr-2256	120	12	impacts	impact	VERB
bjmsr-2256	120	13	the	the	DET
bjmsr-2256	120	14	brand	brand	NOUN
bjmsr-2256	120	15	image	image	NOUN
bjmsr-2256	120	16	.	.	PUNCT
bjmsr-2256	121	1	h2c	h2c	NOUN
bjmsr-2256	121	2	:	:	PUNCT
bjmsr-2256	121	3	service	service	NOUN
bjmsr-2256	121	4	innovation	innovation	NOUN
bjmsr-2256	121	5	positively	positively	ADV
bjmsr-2256	121	6	impacts	impact	VERB
bjmsr-2256	121	7	brand	brand	NOUN
bjmsr-2256	121	8	awareness	awareness	NOUN
bjmsr-2256	121	9	.	.	PUNCT
bjmsr-2256	122	1	perceived	perceive	VERB
bjmsr-2256	122	2	service	service	NOUN
bjmsr-2256	122	3	quality	quality	NOUN
bjmsr-2256	122	4	(	(	PUNCT
bjmsr-2256	122	5	psq	psq	NOUN
bjmsr-2256	122	6	)	)	PUNCT
bjmsr-2256	122	7	perceived	perceive	VERB
bjmsr-2256	122	8	service	service	NOUN
bjmsr-2256	122	9	quality	quality	NOUN
bjmsr-2256	122	10	in	in	ADP
bjmsr-2256	122	11	the	the	DET
bjmsr-2256	122	12	hotel	hotel	NOUN
bjmsr-2256	122	13	industry	industry	NOUN
bjmsr-2256	122	14	is	be	AUX
bjmsr-2256	122	15	defined	define	VERB
bjmsr-2256	122	16	as	as	ADP
bjmsr-2256	122	17	guests	guest	NOUN
bjmsr-2256	122	18	'	'	PART
bjmsr-2256	122	19	evaluation	evaluation	NOUN
bjmsr-2256	122	20	of	of	ADP
bjmsr-2256	122	21	the	the	DET
bjmsr-2256	122	22	overall	overall	ADJ
bjmsr-2256	122	23	excellence	excellence	NOUN
bjmsr-2256	122	24	and	and	CCONJ
bjmsr-2256	122	25	value	value	NOUN
bjmsr-2256	122	26	of	of	ADP
bjmsr-2256	122	27	the	the	DET
bjmsr-2256	122	28	service	service	NOUN
bjmsr-2256	122	29	provided	provide	VERB
bjmsr-2256	122	30	,	,	PUNCT
bjmsr-2256	122	31	incorporating	incorporate	VERB
bjmsr-2256	122	32	dimensions	dimension	NOUN
bjmsr-2256	122	33	such	such	ADJ
bjmsr-2256	122	34	as	as	ADP
bjmsr-2256	122	35	responsiveness	responsiveness	NOUN
bjmsr-2256	122	36	,	,	PUNCT
bjmsr-2256	122	37	reliability	reliability	NOUN
bjmsr-2256	122	38	,	,	PUNCT
bjmsr-2256	122	39	and	and	CCONJ
bjmsr-2256	122	40	personalisation	personalisation	NOUN
bjmsr-2256	122	41	(	(	PUNCT
bjmsr-2256	122	42	palazzo	palazzo	X
bjmsr-2256	122	43	et	et	PROPN
bjmsr-2256	122	44	al	al	PROPN
bjmsr-2256	122	45	.	.	PROPN
bjmsr-2256	122	46	,	,	PUNCT
bjmsr-2256	122	47	2021	2021	NUM
bjmsr-2256	122	48	;	;	PUNCT
bjmsr-2256	122	49	polyakova	polyakova	PROPN
bjmsr-2256	122	50	&	&	CCONJ
bjmsr-2256	122	51	ramchandani	ramchandani	PROPN
bjmsr-2256	122	52	,	,	PUNCT
bjmsr-2256	122	53	2023	2023	NUM
bjmsr-2256	122	54	)	)	PUNCT
bjmsr-2256	122	55	.	.	PUNCT
bjmsr-2256	123	1	this	this	DET
bjmsr-2256	123	2	subjective	subjective	ADJ
bjmsr-2256	123	3	assessment	assessment	NOUN
bjmsr-2256	123	4	is	be	AUX
bjmsr-2256	123	5	crucial	crucial	ADJ
bjmsr-2256	123	6	in	in	ADP
bjmsr-2256	123	7	shaping	shape	VERB
bjmsr-2256	123	8	guests	guest	NOUN
bjmsr-2256	123	9	'	'	PART
bjmsr-2256	123	10	experiences	experience	NOUN
bjmsr-2256	123	11	and	and	CCONJ
bjmsr-2256	123	12	satisfaction	satisfaction	NOUN
bjmsr-2256	123	13	.	.	PUNCT
bjmsr-2256	124	1	brand	brand	NOUN
bjmsr-2256	124	2	image	image	NOUN
bjmsr-2256	124	3	,	,	PUNCT
bjmsr-2256	124	4	representing	represent	VERB
bjmsr-2256	124	5	consumers	consumer	NOUN
bjmsr-2256	124	6	'	'	PART
bjmsr-2256	124	7	overall	overall	ADJ
bjmsr-2256	124	8	impressions	impression	NOUN
bjmsr-2256	124	9	of	of	ADP
bjmsr-2256	124	10	a	a	DET
bjmsr-2256	124	11	hotel	hotel	NOUN
bjmsr-2256	124	12	's	's	PART
bjmsr-2256	124	13	brand	brand	NOUN
bjmsr-2256	124	14	,	,	PUNCT
bjmsr-2256	124	15	significantly	significantly	ADV
bjmsr-2256	124	16	impacts	impact	VERB
bjmsr-2256	124	17	perceived	perceive	VERB
bjmsr-2256	124	18	service	service	NOUN
bjmsr-2256	124	19	quality	quality	NOUN
bjmsr-2256	124	20	(	(	PUNCT
bjmsr-2256	124	21	wai	wai	PROPN
bjmsr-2256	124	22	lai	lai	PROPN
bjmsr-2256	124	23	,	,	PUNCT
bjmsr-2256	124	24	2019	2019	NUM
bjmsr-2256	124	25	)	)	PUNCT
bjmsr-2256	124	26	.	.	PUNCT
bjmsr-2256	125	1	a	a	DET
bjmsr-2256	125	2	strong	strong	ADJ
bjmsr-2256	125	3	and	and	CCONJ
bjmsr-2256	125	4	positive	positive	ADJ
bjmsr-2256	125	5	brand	brand	NOUN
bjmsr-2256	125	6	image	image	NOUN
bjmsr-2256	125	7	can	can	AUX
bjmsr-2256	125	8	elevate	elevate	VERB
bjmsr-2256	125	9	guests	guest	NOUN
bjmsr-2256	125	10	'	'	PART
bjmsr-2256	125	11	service	service	NOUN
bjmsr-2256	125	12	quality	quality	NOUN
bjmsr-2256	125	13	perceptions	perception	NOUN
bjmsr-2256	125	14	by	by	ADP
bjmsr-2256	125	15	communicating	communicate	VERB
bjmsr-2256	125	16	a	a	DET
bjmsr-2256	125	17	promise	promise	NOUN
bjmsr-2256	125	18	of	of	ADP
bjmsr-2256	125	19	consistency	consistency	NOUN
bjmsr-2256	125	20	and	and	CCONJ
bjmsr-2256	125	21	excellence	excellence	NOUN
bjmsr-2256	125	22	(	(	PUNCT
bjmsr-2256	125	23	bashir	bashir	PROPN
bjmsr-2256	125	24	et	et	PROPN
bjmsr-2256	125	25	al	al	PROPN
bjmsr-2256	125	26	.	.	PROPN
bjmsr-2256	125	27	,	,	PUNCT
bjmsr-2256	125	28	2020	2020	NUM
bjmsr-2256	125	29	;	;	PUNCT
bjmsr-2256	125	30	ryu	ryu	PROPN
bjmsr-2256	125	31	et	et	PROPN
bjmsr-2256	125	32	al	al	PROPN
bjmsr-2256	125	33	.	.	PROPN
bjmsr-2256	125	34	,	,	PUNCT
bjmsr-2256	125	35	2019	2019	NUM
bjmsr-2256	125	36	)	)	PUNCT
bjmsr-2256	125	37	.	.	PUNCT
bjmsr-2256	126	1	moreover	moreover	ADV
bjmsr-2256	126	2	,	,	PUNCT
bjmsr-2256	126	3	a	a	DET
bjmsr-2256	126	4	hotel	hotel	NOUN
bjmsr-2256	126	5	with	with	ADP
bjmsr-2256	126	6	a	a	DET
bjmsr-2256	126	7	solid	solid	ADJ
bjmsr-2256	126	8	and	and	CCONJ
bjmsr-2256	126	9	favourable	favourable	ADJ
bjmsr-2256	126	10	brand	brand	NOUN
bjmsr-2256	126	11	image	image	NOUN
bjmsr-2256	126	12	will	will	AUX
bjmsr-2256	126	13	likely	likely	ADV
bjmsr-2256	126	14	be	be	AUX
bjmsr-2256	126	15	perceived	perceive	VERB
bjmsr-2256	126	16	as	as	ADP
bjmsr-2256	126	17	providing	provide	VERB
bjmsr-2256	126	18	higher	high	ADJ
bjmsr-2256	126	19	-	-	PUNCT
bjmsr-2256	126	20	quality	quality	NOUN
bjmsr-2256	126	21	services	service	NOUN
bjmsr-2256	126	22	,	,	PUNCT
bjmsr-2256	126	23	enhancing	enhance	VERB
bjmsr-2256	126	24	guest	guest	NOUN
bjmsr-2256	126	25	satisfaction	satisfaction	NOUN
bjmsr-2256	126	26	and	and	CCONJ
bjmsr-2256	126	27	loyalty	loyalty	NOUN
bjmsr-2256	126	28	.	.	PUNCT
bjmsr-2256	127	1	however	however	ADV
bjmsr-2256	127	2	,	,	PUNCT
bjmsr-2256	127	3	studies	study	NOUN
bjmsr-2256	127	4	often	often	ADV
bjmsr-2256	127	5	discuss	discuss	VERB
bjmsr-2256	127	6	brand	brand	NOUN
bjmsr-2256	127	7	image	image	NOUN
bjmsr-2256	127	8	's	's	PART
bjmsr-2256	127	9	broader	broad	ADJ
bjmsr-2256	127	10	impacts	impact	NOUN
bjmsr-2256	127	11	without	without	ADP
bjmsr-2256	127	12	focussing	focusse	VERB
bjmsr-2256	127	13	on	on	ADP
bjmsr-2256	127	14	its	its	PRON
bjmsr-2256	127	15	specific	specific	ADJ
bjmsr-2256	127	16	implications	implication	NOUN
bjmsr-2256	127	17	for	for	ADP
bjmsr-2256	127	18	perceived	perceive	VERB
bjmsr-2256	127	19	service	service	NOUN
bjmsr-2256	127	20	quality	quality	NOUN
bjmsr-2256	127	21	in	in	ADP
bjmsr-2256	127	22	hospitality	hospitality	NOUN
bjmsr-2256	127	23	(	(	PUNCT
bjmsr-2256	127	24	foroudi	foroudi	NOUN
bjmsr-2256	127	25	,	,	PUNCT
bjmsr-2256	127	26	2019	2019	NUM
bjmsr-2256	127	27	;	;	PUNCT
bjmsr-2256	127	28	sürücü	sürücü	NOUN
bjmsr-2256	127	29	et	et	PROPN
bjmsr-2256	127	30	al	al	PROPN
bjmsr-2256	127	31	.	.	PROPN
bjmsr-2256	127	32	,	,	PUNCT
bjmsr-2256	127	33	2019	2019	NUM
bjmsr-2256	127	34	)	)	PUNCT
bjmsr-2256	127	35	.	.	PUNCT
bjmsr-2256	128	1	in	in	ADP
bjmsr-2256	128	2	addition	addition	NOUN
bjmsr-2256	128	3	to	to	ADP
bjmsr-2256	128	4	the	the	DET
bjmsr-2256	128	5	aforementioned	aforementioned	ADJ
bjmsr-2256	128	6	,	,	PUNCT
bjmsr-2256	128	7	brand	brand	NOUN
bjmsr-2256	128	8	awareness	awareness	NOUN
bjmsr-2256	128	9	,	,	PUNCT
bjmsr-2256	128	10	which	which	PRON
bjmsr-2256	128	11	reflects	reflect	VERB
bjmsr-2256	128	12	how	how	SCONJ
bjmsr-2256	128	13	customers	customer	NOUN
bjmsr-2256	128	14	recognise	recognise	VERB
bjmsr-2256	128	15	and	and	CCONJ
bjmsr-2256	128	16	are	be	AUX
bjmsr-2256	128	17	familiar	familiar	ADJ
bjmsr-2256	128	18	with	with	ADP
bjmsr-2256	128	19	a	a	DET
bjmsr-2256	128	20	hotel	hotel	NOUN
bjmsr-2256	128	21	brand	brand	NOUN
bjmsr-2256	128	22	,	,	PUNCT
bjmsr-2256	128	23	can	can	AUX
bjmsr-2256	128	24	shape	shape	VERB
bjmsr-2256	128	25	and	and	CCONJ
bjmsr-2256	128	26	often	often	ADV
bjmsr-2256	128	27	heighten	heighten	VERB
bjmsr-2256	128	28	their	their	PRON
bjmsr-2256	128	29	expectations	expectation	NOUN
bjmsr-2256	128	30	regarding	regard	VERB
bjmsr-2256	128	31	service	service	NOUN
bjmsr-2256	128	32	quality	quality	NOUN
bjmsr-2256	128	33	in	in	ADP
bjmsr-2256	128	34	the	the	DET
bjmsr-2256	128	35	hotel	hotel	NOUN
bjmsr-2256	128	36	industry	industry	NOUN
bjmsr-2256	128	37	(	(	PUNCT
bjmsr-2256	128	38	foroudi	foroudi	NOUN
bjmsr-2256	128	39	,	,	PUNCT
bjmsr-2256	128	40	2019	2019	NUM
bjmsr-2256	128	41	;	;	PUNCT
bjmsr-2256	128	42	sürücü	sürücü	NOUN
bjmsr-2256	128	43	et	et	PROPN
bjmsr-2256	128	44	al	al	PROPN
bjmsr-2256	128	45	.	.	PROPN
bjmsr-2256	128	46	,	,	PUNCT
bjmsr-2256	128	47	2019	2019	NUM
bjmsr-2256	128	48	)	)	PUNCT
bjmsr-2256	128	49	.	.	PUNCT
bjmsr-2256	129	1	when	when	SCONJ
bjmsr-2256	129	2	a	a	DET
bjmsr-2256	129	3	well	well	ADV
bjmsr-2256	129	4	-	-	PUNCT
bjmsr-2256	129	5	known	know	VERB
bjmsr-2256	129	6	hotel	hotel	NOUN
bjmsr-2256	129	7	brand	brand	NOUN
bjmsr-2256	129	8	is	be	AUX
bjmsr-2256	129	9	present	present	ADJ
bjmsr-2256	129	10	,	,	PUNCT
bjmsr-2256	129	11	customers	customer	NOUN
bjmsr-2256	129	12	will	will	AUX
bjmsr-2256	129	13	likely	likely	ADV
bjmsr-2256	129	14	have	have	AUX
bjmsr-2256	129	15	heightened	heighten	VERB
bjmsr-2256	129	16	perceptions	perception	NOUN
bjmsr-2256	129	17	of	of	ADP
bjmsr-2256	129	18	service	service	NOUN
bjmsr-2256	129	19	quality	quality	NOUN
bjmsr-2256	129	20	,	,	PUNCT
bjmsr-2256	129	21	associating	associate	VERB
bjmsr-2256	129	22	the	the	DET
bjmsr-2256	129	23	brand	brand	NOUN
bjmsr-2256	129	24	's	's	PART
bjmsr-2256	129	25	visibility	visibility	NOUN
bjmsr-2256	129	26	with	with	ADP
bjmsr-2256	129	27	reliability	reliability	NOUN
bjmsr-2256	129	28	and	and	CCONJ
bjmsr-2256	129	29	excellence	excellence	PROPN
bjmsr-2256	129	30	(	(	PUNCT
bjmsr-2256	129	31	wai	wai	PROPN
bjmsr-2256	129	32	lai	lai	PROPN
bjmsr-2256	129	33	,	,	PUNCT
bjmsr-2256	129	34	2019	2019	NUM
bjmsr-2256	129	35	)	)	PUNCT
bjmsr-2256	129	36	.	.	PUNCT
bjmsr-2256	130	1	this	this	DET
bjmsr-2256	130	2	connection	connection	NOUN
bjmsr-2256	130	3	suggests	suggest	VERB
bjmsr-2256	130	4	that	that	SCONJ
bjmsr-2256	130	5	brand	brand	NOUN
bjmsr-2256	130	6	awareness	awareness	NOUN
bjmsr-2256	130	7	can	can	AUX
bjmsr-2256	130	8	be	be	AUX
bjmsr-2256	130	9	a	a	DET
bjmsr-2256	130	10	precursor	precursor	NOUN
bjmsr-2256	130	11	to	to	ADP
bjmsr-2256	130	12	perceived	perceive	VERB
bjmsr-2256	130	13	service	service	NOUN
bjmsr-2256	130	14	quality	quality	NOUN
bjmsr-2256	130	15	,	,	PUNCT
bjmsr-2256	130	16	reinforcing	reinforce	VERB
bjmsr-2256	130	17	that	that	SCONJ
bjmsr-2256	130	18	a	a	DET
bjmsr-2256	130	19	prominent	prominent	ADJ
bjmsr-2256	130	20	brand	brand	NOUN
bjmsr-2256	130	21	is	be	AUX
bjmsr-2256	130	22	synonymous	synonymous	ADJ
bjmsr-2256	130	23	with	with	ADP
bjmsr-2256	130	24	superior	superior	ADJ
bjmsr-2256	130	25	service	service	NOUN
bjmsr-2256	130	26	.	.	PUNCT
bjmsr-2256	131	1	therefore	therefore	ADV
bjmsr-2256	131	2	,	,	PUNCT
bjmsr-2256	131	3	this	this	DET
bjmsr-2256	131	4	study	study	NOUN
bjmsr-2256	131	5	hypothesises	hypothesise	VERB
bjmsr-2256	131	6	that	that	SCONJ
bjmsr-2256	131	7	:	:	PUNCT
bjmsr-2256	131	8	h3a	h3a	NOUN
bjmsr-2256	131	9	:	:	PUNCT
bjmsr-2256	131	10	brand	brand	NOUN
bjmsr-2256	131	11	image	image	NOUN
bjmsr-2256	131	12	positively	positively	ADV
bjmsr-2256	131	13	impacts	impact	VERB
bjmsr-2256	131	14	perceived	perceive	VERB
bjmsr-2256	131	15	service	service	NOUN
bjmsr-2256	131	16	quality	quality	NOUN
bjmsr-2256	131	17	.	.	PUNCT
bjmsr-2256	132	1	h3b	h3b	ADJ
bjmsr-2256	132	2	:	:	PUNCT
bjmsr-2256	132	3	brand	brand	NOUN
bjmsr-2256	132	4	awareness	awareness	NOUN
bjmsr-2256	132	5	positively	positively	ADV
bjmsr-2256	132	6	impacts	impact	VERB
bjmsr-2256	132	7	perceived	perceive	VERB
bjmsr-2256	132	8	service	service	NOUN
bjmsr-2256	132	9	quality	quality	NOUN
bjmsr-2256	132	10	.	.	PUNCT
bjmsr-2256	133	1	customer	customer	NOUN
bjmsr-2256	133	2	satisfaction	satisfaction	NOUN
bjmsr-2256	133	3	(	(	PUNCT
bjmsr-2256	133	4	cs	cs	ADJ
bjmsr-2256	133	5	)	)	PUNCT
bjmsr-2256	133	6	customer	customer	NOUN
bjmsr-2256	133	7	satisfaction	satisfaction	NOUN
bjmsr-2256	133	8	in	in	ADP
bjmsr-2256	133	9	the	the	DET
bjmsr-2256	133	10	hotel	hotel	NOUN
bjmsr-2256	133	11	industry	industry	NOUN
bjmsr-2256	133	12	is	be	AUX
bjmsr-2256	133	13	understood	understand	VERB
bjmsr-2256	133	14	as	as	ADP
bjmsr-2256	133	15	guests	guest	NOUN
bjmsr-2256	133	16	'	'	PART
bjmsr-2256	133	17	perceptions	perception	NOUN
bjmsr-2256	133	18	of	of	ADP
bjmsr-2256	133	19	how	how	SCONJ
bjmsr-2256	133	20	a	a	DET
bjmsr-2256	133	21	hotel	hotel	NOUN
bjmsr-2256	133	22	's	's	PART
bjmsr-2256	133	23	services	service	NOUN
bjmsr-2256	133	24	align	align	VERB
bjmsr-2256	133	25	with	with	ADP
bjmsr-2256	133	26	or	or	CCONJ
bjmsr-2256	133	27	surpass	surpass	VERB
bjmsr-2256	133	28	their	their	PRON
bjmsr-2256	133	29	expectations	expectation	NOUN
bjmsr-2256	133	30	.	.	PUNCT
bjmsr-2256	134	1	it	it	PRON
bjmsr-2256	134	2	is	be	AUX
bjmsr-2256	134	3	a	a	DET
bjmsr-2256	134	4	critical	critical	ADJ
bjmsr-2256	134	5	performance	performance	NOUN
bjmsr-2256	134	6	metric	metric	ADJ
bjmsr-2256	134	7	for	for	ADP
bjmsr-2256	134	8	hospitality	hospitality	NOUN
bjmsr-2256	134	9	businesses	business	NOUN
bjmsr-2256	134	10	(	(	PUNCT
bjmsr-2256	134	11	malik	malik	PROPN
bjmsr-2256	134	12	et	et	PROPN
bjmsr-2256	134	13	al	al	PROPN
bjmsr-2256	134	14	.	.	PROPN
bjmsr-2256	134	15	,	,	PUNCT
bjmsr-2256	134	16	2020	2020	NUM
bjmsr-2256	134	17	)	)	PUNCT
bjmsr-2256	134	18	.	.	PUNCT
bjmsr-2256	135	1	perceived	perceive	VERB
bjmsr-2256	135	2	service	service	NOUN
bjmsr-2256	135	3	quality	quality	NOUN
bjmsr-2256	135	4	,	,	PUNCT
bjmsr-2256	135	5	or	or	CCONJ
bjmsr-2256	135	6	guests	guest	NOUN
bjmsr-2256	135	7	'	'	PART
bjmsr-2256	135	8	assessment	assessment	NOUN
bjmsr-2256	135	9	of	of	ADP
bjmsr-2256	135	10	the	the	DET
bjmsr-2256	135	11	service	service	NOUN
bjmsr-2256	135	12	's	's	PART
bjmsr-2256	135	13	excellence	excellence	NOUN
bjmsr-2256	135	14	and	and	CCONJ
bjmsr-2256	135	15	value	value	NOUN
bjmsr-2256	135	16	,	,	PUNCT
bjmsr-2256	135	17	significantly	significantly	ADV
bjmsr-2256	135	18	influences	influence	VERB
bjmsr-2256	135	19	this	this	DET
bjmsr-2256	135	20	satisfaction	satisfaction	NOUN
bjmsr-2256	135	21	by	by	ADP
bjmsr-2256	135	22	setting	set	VERB
bjmsr-2256	135	23	the	the	DET
bjmsr-2256	135	24	standard	standard	NOUN
bjmsr-2256	135	25	against	against	ADP
bjmsr-2256	135	26	which	which	PRON
bjmsr-2256	135	27	services	service	NOUN
bjmsr-2256	135	28	are	be	AUX
bjmsr-2256	135	29	judged	judge	VERB
bjmsr-2256	135	30	(	(	PUNCT
bjmsr-2256	135	31	palazzo	palazzo	X
bjmsr-2256	135	32	et	et	PROPN
bjmsr-2256	135	33	al	al	PROPN
bjmsr-2256	135	34	.	.	PROPN
bjmsr-2256	135	35	,	,	PUNCT
bjmsr-2256	135	36	2021	2021	NUM
bjmsr-2256	135	37	;	;	PUNCT
bjmsr-2256	135	38	polyakova	polyakova	PROPN
bjmsr-2256	135	39	&	&	CCONJ
bjmsr-2256	135	40	ramchandani	ramchandani	PROPN
bjmsr-2256	135	41	,	,	PUNCT
bjmsr-2256	135	42	2023	2023	NUM
bjmsr-2256	135	43	)	)	PUNCT
bjmsr-2256	135	44	.	.	PUNCT
bjmsr-2256	136	1	while	while	SCONJ
bjmsr-2256	136	2	the	the	DET
bjmsr-2256	136	3	link	link	NOUN
bjmsr-2256	136	4	between	between	ADP
bjmsr-2256	136	5	perceived	perceive	VERB
bjmsr-2256	136	6	service	service	NOUN
bjmsr-2256	136	7	quality	quality	NOUN
bjmsr-2256	136	8	and	and	CCONJ
bjmsr-2256	136	9	customer	customer	NOUN
bjmsr-2256	136	10	satisfaction	satisfaction	NOUN
bjmsr-2256	136	11	is	be	AUX
bjmsr-2256	136	12	widely	widely	ADV
bjmsr-2256	136	13	acknowledged	acknowledge	VERB
bjmsr-2256	136	14	(	(	PUNCT
bjmsr-2256	136	15	nowlin	nowlin	PROPN
bjmsr-2256	136	16	,	,	PUNCT
bjmsr-2256	136	17	2024	2024	NUM
bjmsr-2256	136	18	)	)	PUNCT
bjmsr-2256	136	19	,	,	PUNCT
bjmsr-2256	136	20	focused	focus	VERB
bjmsr-2256	136	21	investigations	investigation	NOUN
bjmsr-2256	136	22	within	within	ADP
bjmsr-2256	136	23	the	the	DET
bjmsr-2256	136	24	hotel	hotel	NOUN
bjmsr-2256	136	25	sector	sector	NOUN
bjmsr-2256	136	26	could	could	AUX
bjmsr-2256	136	27	be	be	AUX
bjmsr-2256	136	28	more	more	ADV
bjmsr-2256	136	29	comprehensive	comprehensive	ADJ
bjmsr-2256	136	30	.	.	PUNCT
bjmsr-2256	137	1	therefore	therefore	ADV
bjmsr-2256	137	2	,	,	PUNCT
bjmsr-2256	137	3	this	this	DET
bjmsr-2256	137	4	study	study	NOUN
bjmsr-2256	137	5	asserts	assert	VERB
bjmsr-2256	137	6	that	that	SCONJ
bjmsr-2256	137	7	:	:	PUNCT
bjmsr-2256	137	8	h4	h4	NOUN
bjmsr-2256	137	9	:	:	PUNCT
bjmsr-2256	137	10	perceived	perceive	VERB
bjmsr-2256	137	11	service	service	NOUN
bjmsr-2256	137	12	quality	quality	NOUN
bjmsr-2256	137	13	positively	positively	ADV
bjmsr-2256	137	14	impacts	impact	VERB
bjmsr-2256	137	15	customer	customer	NOUN
bjmsr-2256	137	16	satisfaction	satisfaction	NOUN
bjmsr-2256	137	17	.	.	PUNCT
bjmsr-2256	138	1	customer	customer	NOUN
bjmsr-2256	138	2	loyalty	loyalty	NOUN
bjmsr-2256	138	3	(	(	PUNCT
bjmsr-2256	138	4	cl	cl	NOUN
bjmsr-2256	138	5	)	)	PUNCT
bjmsr-2256	138	6	customer	customer	NOUN
bjmsr-2256	138	7	loyalty	loyalty	NOUN
bjmsr-2256	138	8	in	in	ADP
bjmsr-2256	138	9	the	the	DET
bjmsr-2256	138	10	hotel	hotel	NOUN
bjmsr-2256	138	11	industry	industry	NOUN
bjmsr-2256	138	12	is	be	AUX
bjmsr-2256	138	13	characterised	characterise	VERB
bjmsr-2256	138	14	by	by	ADP
bjmsr-2256	138	15	a	a	DET
bjmsr-2256	138	16	guest	guest	NOUN
bjmsr-2256	138	17	's	's	PART
bjmsr-2256	138	18	continued	continue	VERB
bjmsr-2256	138	19	preference	preference	NOUN
bjmsr-2256	138	20	for	for	ADP
bjmsr-2256	138	21	a	a	DET
bjmsr-2256	138	22	particular	particular	ADJ
bjmsr-2256	138	23	hotel	hotel	NOUN
bjmsr-2256	138	24	brand	brand	NOUN
bjmsr-2256	138	25	,	,	PUNCT
bjmsr-2256	138	26	evidenced	evidence	VERB
bjmsr-2256	138	27	by	by	ADP
bjmsr-2256	138	28	repeat	repeat	NOUN
bjmsr-2256	138	29	bookings	booking	NOUN
bjmsr-2256	138	30	,	,	PUNCT
bjmsr-2256	138	31	reluctance	reluctance	NOUN
bjmsr-2256	138	32	to	to	PART
bjmsr-2256	138	33	switch	switch	VERB
bjmsr-2256	138	34	to	to	ADP
bjmsr-2256	138	35	competitors	competitor	NOUN
bjmsr-2256	138	36	,	,	PUNCT
bjmsr-2256	138	37	and	and	CCONJ
bjmsr-2256	138	38	positive	positive	ADJ
bjmsr-2256	138	39	referrals	referral	NOUN
bjmsr-2256	138	40	(	(	PUNCT
bjmsr-2256	138	41	närvänen	närvänen	NOUN
bjmsr-2256	138	42	et	et	PROPN
bjmsr-2256	138	43	al	al	PROPN
bjmsr-2256	138	44	.	.	PROPN
bjmsr-2256	138	45	,	,	PUNCT
bjmsr-2256	138	46	2020	2020	NUM
bjmsr-2256	138	47	)	)	PUNCT
bjmsr-2256	138	48	.	.	PUNCT
bjmsr-2256	139	1	this	this	DET
bjmsr-2256	139	2	loyalty	loyalty	NOUN
bjmsr-2256	139	3	indicates	indicate	VERB
bjmsr-2256	139	4	a	a	DET
bjmsr-2256	139	5	pattern	pattern	NOUN
bjmsr-2256	139	6	of	of	ADP
bjmsr-2256	139	7	repeat	repeat	NOUN
bjmsr-2256	139	8	patronage	patronage	NOUN
bjmsr-2256	139	9	and	and	CCONJ
bjmsr-2256	139	10	a	a	DET
bjmsr-2256	139	11	deep	deep	ADV
bjmsr-2256	139	12	-	-	PUNCT
bjmsr-2256	139	13	seated	seat	VERB
bjmsr-2256	139	14	trust	trust	NOUN
bjmsr-2256	139	15	and	and	CCONJ
bjmsr-2256	139	16	emotional	emotional	ADJ
bjmsr-2256	139	17	bond	bond	NOUN
bjmsr-2256	139	18	with	with	ADP
bjmsr-2256	139	19	the	the	DET
bjmsr-2256	139	20	brand	brand	NOUN
bjmsr-2256	139	21	(	(	PUNCT
bjmsr-2256	139	22	el	el	NOUN
bjmsr-2256	139	23	-	-	PUNCT
bjmsr-2256	139	24	adly	adly	PROPN
bjmsr-2256	139	25	,	,	PUNCT
bjmsr-2256	139	26	2019	2019	NUM
bjmsr-2256	139	27	;	;	PUNCT
bjmsr-2256	139	28	närvänen	närvänen	PROPN
bjmsr-2256	139	29	et	et	PROPN
bjmsr-2256	139	30	al	al	PROPN
bjmsr-2256	139	31	.	.	PROPN
bjmsr-2256	139	32	,	,	PUNCT
bjmsr-2256	139	33	2020	2020	NUM
bjmsr-2256	139	34	)	)	PUNCT
bjmsr-2256	139	35	.	.	PUNCT
bjmsr-2256	140	1	moreover	moreover	ADV
bjmsr-2256	140	2	,	,	PUNCT
bjmsr-2256	140	3	the	the	DET
bjmsr-2256	140	4	link	link	NOUN
bjmsr-2256	140	5	between	between	ADP
bjmsr-2256	140	6	customer	customer	NOUN
bjmsr-2256	140	7	satisfaction	satisfaction	NOUN
bjmsr-2256	140	8	and	and	CCONJ
bjmsr-2256	140	9	loyalty	loyalty	NOUN
bjmsr-2256	140	10	is	be	AUX
bjmsr-2256	140	11	evident	evident	ADJ
bjmsr-2256	140	12	,	,	PUNCT
bjmsr-2256	140	13	with	with	ADP
bjmsr-2256	140	14	satisfied	satisfied	ADJ
bjmsr-2256	140	15	customers	customer	NOUN
bjmsr-2256	140	16	more	more	ADV
bjmsr-2256	140	17	inclined	inclined	ADJ
bjmsr-2256	140	18	to	to	PART
bjmsr-2256	140	19	remain	remain	VERB
bjmsr-2256	140	20	loyal	loyal	ADJ
bjmsr-2256	140	21	due	due	ADP
bjmsr-2256	140	22	to	to	ADP
bjmsr-2256	140	23	positive	positive	ADJ
bjmsr-2256	140	24	experiences	experience	NOUN
bjmsr-2256	140	25	that	that	PRON
bjmsr-2256	140	26	meet	meet	VERB
bjmsr-2256	140	27	or	or	CCONJ
bjmsr-2256	140	28	surpass	surpass	ADJ
bjmsr-2256	140	29	expectations	expectation	NOUN
bjmsr-2256	140	30	,	,	PUNCT
bjmsr-2256	140	31	fostering	foster	VERB
bjmsr-2256	140	32	trust	trust	NOUN
bjmsr-2256	140	33	and	and	CCONJ
bjmsr-2256	140	34	attachment	attachment	NOUN
bjmsr-2256	140	35	to	to	ADP
bjmsr-2256	140	36	the	the	DET
bjmsr-2256	140	37	hotel	hotel	NOUN
bjmsr-2256	140	38	(	(	PUNCT
bjmsr-2256	140	39	khan	khan	PROPN
bjmsr-2256	140	40	et	et	PROPN
bjmsr-2256	140	41	al	al	PROPN
bjmsr-2256	140	42	.	.	PROPN
bjmsr-2256	140	43	,	,	PUNCT
bjmsr-2256	140	44	2022	2022	NUM
bjmsr-2256	140	45	;	;	PUNCT
bjmsr-2256	140	46	molinillo	molinillo	PROPN
bjmsr-2256	140	47	et	et	PROPN
bjmsr-2256	140	48	al	al	PROPN
bjmsr-2256	140	49	.	.	PROPN
bjmsr-2256	140	50	,	,	PUNCT
bjmsr-2256	140	51	2022	2022	NUM
bjmsr-2256	140	52	)	)	PUNCT
bjmsr-2256	140	53	.	.	PUNCT
bjmsr-2256	141	1	by	by	ADP
bjmsr-2256	141	2	considering	consider	VERB
bjmsr-2256	141	3	narrowing	narrow	VERB
bjmsr-2256	141	4	down	down	ADP
bjmsr-2256	141	5	the	the	DET
bjmsr-2256	141	6	broad	broad	ADJ
bjmsr-2256	141	7	overview	overview	NOUN
bjmsr-2256	141	8	of	of	ADP
bjmsr-2256	141	9	customer	customer	NOUN
bjmsr-2256	141	10	satisfaction	satisfaction	NOUN
bjmsr-2256	141	11	across	across	ADP
bjmsr-2256	141	12	various	various	ADJ
bjmsr-2256	141	13	sectors	sector	NOUN
bjmsr-2256	141	14	(	(	PUNCT
bjmsr-2256	141	15	alam	alam	PROPN
bjmsr-2256	141	16	et	et	PROPN
bjmsr-2256	141	17	al	al	PROPN
bjmsr-2256	141	18	.	.	PROPN
bjmsr-2256	141	19	,	,	PUNCT
bjmsr-2256	141	20	2021	2021	NUM
bjmsr-2256	141	21	;	;	PUNCT
bjmsr-2256	141	22	hohenberg	hohenberg	PROPN
bjmsr-2256	141	23	&	&	CCONJ
bjmsr-2256	141	24	taylor	taylor	PROPN
bjmsr-2256	141	25	,	,	PUNCT
bjmsr-2256	141	26	2022	2022	NUM
bjmsr-2256	141	27	)	)	PUNCT
bjmsr-2256	141	28	to	to	ADP
bjmsr-2256	141	29	the	the	DET
bjmsr-2256	141	30	hotel	hotel	NOUN
bjmsr-2256	141	31	industry	industry	NOUN
bjmsr-2256	141	32	,	,	PUNCT
bjmsr-2256	141	33	this	this	DET
bjmsr-2256	141	34	study	study	NOUN
bjmsr-2256	141	35	posits	posit	NOUN
bjmsr-2256	141	36	that	that	SCONJ
bjmsr-2256	141	37	:	:	PUNCT
bjmsr-2256	141	38	h5a	h5a	NOUN
bjmsr-2256	141	39	:	:	PUNCT
bjmsr-2256	141	40	customer	customer	NOUN
bjmsr-2256	141	41	satisfaction	satisfaction	NOUN
bjmsr-2256	141	42	positively	positively	ADV
bjmsr-2256	141	43	impacts	impact	VERB
bjmsr-2256	141	44	customer	customer	NOUN
bjmsr-2256	141	45	loyalty	loyalty	NOUN
bjmsr-2256	141	46	.	.	PUNCT
bjmsr-2256	142	1	liang	liang	PROPN
bjmsr-2256	142	2	,	,	PUNCT
bjmsr-2256	142	3	bangladesh	bangladesh	PROPN
bjmsr-2256	142	4	journal	journal	NOUN
bjmsr-2256	142	5	of	of	ADP
bjmsr-2256	142	6	multidisciplinary	multidisciplinary	ADJ
bjmsr-2256	142	7	scientific	scientific	ADJ
bjmsr-2256	142	8	research	research	NOUN
bjmsr-2256	142	9	9(6	9(6	NUM
bjmsr-2256	142	10	)	)	PUNCT
bjmsr-2256	142	11	(	(	PUNCT
bjmsr-2256	142	12	2024	2024	NUM
bjmsr-2256	142	13	)	)	PUNCT
bjmsr-2256	142	14	,	,	PUNCT
bjmsr-2256	142	15	1	1	NUM
bjmsr-2256	142	16	-	-	SYM
bjmsr-2256	142	17	16	16	NUM
bjmsr-2256	142	18	5	5	NUM
bjmsr-2256	142	19	word	word	NOUN
bjmsr-2256	142	20	-	-	PUNCT
bjmsr-2256	142	21	of	of	ADP
bjmsr-2256	142	22	-	-	PUNCT
bjmsr-2256	142	23	mouth	mouth	NOUN
bjmsr-2256	142	24	communication	communication	NOUN
bjmsr-2256	142	25	(	(	PUNCT
bjmsr-2256	142	26	wom	wom	NOUN
bjmsr-2256	142	27	)	)	PUNCT
bjmsr-2256	142	28	word	word	NOUN
bjmsr-2256	142	29	-	-	PUNCT
bjmsr-2256	142	30	of	of	ADP
bjmsr-2256	142	31	-	-	PUNCT
bjmsr-2256	142	32	mouth	mouth	NOUN
bjmsr-2256	142	33	communication	communication	NOUN
bjmsr-2256	142	34	in	in	ADP
bjmsr-2256	142	35	the	the	DET
bjmsr-2256	142	36	hotel	hotel	NOUN
bjmsr-2256	142	37	industry	industry	NOUN
bjmsr-2256	142	38	refers	refer	VERB
bjmsr-2256	142	39	to	to	ADP
bjmsr-2256	142	40	the	the	DET
bjmsr-2256	142	41	informal	informal	ADJ
bjmsr-2256	142	42	exchange	exchange	NOUN
bjmsr-2256	142	43	of	of	ADP
bjmsr-2256	142	44	information	information	NOUN
bjmsr-2256	142	45	and	and	CCONJ
bjmsr-2256	142	46	opinions	opinion	NOUN
bjmsr-2256	142	47	about	about	ADP
bjmsr-2256	142	48	a	a	DET
bjmsr-2256	142	49	hotel	hotel	NOUN
bjmsr-2256	142	50	's	's	PART
bjmsr-2256	142	51	services	service	NOUN
bjmsr-2256	142	52	or	or	CCONJ
bjmsr-2256	142	53	experiences	experience	NOUN
bjmsr-2256	142	54	between	between	ADP
bjmsr-2256	142	55	potential	potential	ADJ
bjmsr-2256	142	56	and	and	CCONJ
bjmsr-2256	142	57	past	past	ADJ
bjmsr-2256	142	58	guests	guest	NOUN
bjmsr-2256	142	59	(	(	PUNCT
bjmsr-2256	142	60	donthu	donthu	PROPN
bjmsr-2256	142	61	et	et	PROPN
bjmsr-2256	142	62	al	al	PROPN
bjmsr-2256	142	63	.	.	PROPN
bjmsr-2256	142	64	,	,	PUNCT
bjmsr-2256	142	65	2021	2021	NUM
bjmsr-2256	142	66	)	)	PUNCT
bjmsr-2256	142	67	.	.	PUNCT
bjmsr-2256	143	1	this	this	DET
bjmsr-2256	143	2	form	form	NOUN
bjmsr-2256	143	3	of	of	ADP
bjmsr-2256	143	4	communication	communication	NOUN
bjmsr-2256	143	5	is	be	AUX
bjmsr-2256	143	6	highly	highly	ADV
bjmsr-2256	143	7	valued	value	VERB
bjmsr-2256	143	8	for	for	ADP
bjmsr-2256	143	9	its	its	PRON
bjmsr-2256	143	10	authenticity	authenticity	NOUN
bjmsr-2256	143	11	and	and	CCONJ
bjmsr-2256	143	12	significant	significant	ADJ
bjmsr-2256	143	13	influence	influence	NOUN
bjmsr-2256	143	14	on	on	ADP
bjmsr-2256	143	15	consumer	consumer	NOUN
bjmsr-2256	143	16	behaviour	behaviour	NOUN
bjmsr-2256	143	17	,	,	PUNCT
bjmsr-2256	143	18	acting	act	VERB
bjmsr-2256	143	19	as	as	ADP
bjmsr-2256	143	20	a	a	DET
bjmsr-2256	143	21	powerful	powerful	ADJ
bjmsr-2256	143	22	tool	tool	NOUN
bjmsr-2256	143	23	for	for	ADP
bjmsr-2256	143	24	attracting	attract	VERB
bjmsr-2256	143	25	new	new	ADJ
bjmsr-2256	143	26	customers	customer	NOUN
bjmsr-2256	143	27	and	and	CCONJ
bjmsr-2256	143	28	building	build	VERB
bjmsr-2256	143	29	a	a	DET
bjmsr-2256	143	30	hotel	hotel	NOUN
bjmsr-2256	143	31	's	's	PART
bjmsr-2256	143	32	reputation	reputation	NOUN
bjmsr-2256	143	33	(	(	PUNCT
bjmsr-2256	143	34	el	el	NOUN
bjmsr-2256	143	35	-	-	PUNCT
bjmsr-2256	143	36	adly	adly	PROPN
bjmsr-2256	143	37	,	,	PUNCT
bjmsr-2256	143	38	2019	2019	NUM
bjmsr-2256	143	39	;	;	PUNCT
bjmsr-2256	143	40	khan	khan	PROPN
bjmsr-2256	143	41	et	et	PROPN
bjmsr-2256	143	42	al	al	PROPN
bjmsr-2256	143	43	.	.	PROPN
bjmsr-2256	143	44	,	,	PUNCT
bjmsr-2256	143	45	2022	2022	NUM
bjmsr-2256	143	46	)	)	PUNCT
bjmsr-2256	143	47	.	.	PUNCT
bjmsr-2256	144	1	customer	customer	NOUN
bjmsr-2256	144	2	satisfaction	satisfaction	NOUN
bjmsr-2256	144	3	plays	play	VERB
bjmsr-2256	144	4	a	a	DET
bjmsr-2256	144	5	pivotal	pivotal	ADJ
bjmsr-2256	144	6	role	role	NOUN
bjmsr-2256	144	7	in	in	ADP
bjmsr-2256	144	8	fuelling	fuel	VERB
bjmsr-2256	144	9	word	word	NOUN
bjmsr-2256	144	10	-	-	PUNCT
bjmsr-2256	144	11	of	of	ADP
bjmsr-2256	144	12	-	-	PUNCT
bjmsr-2256	144	13	mouth	mouth	NOUN
bjmsr-2256	144	14	communication	communication	NOUN
bjmsr-2256	144	15	,	,	PUNCT
bjmsr-2256	144	16	as	as	SCONJ
bjmsr-2256	144	17	satisfied	satisfied	ADJ
bjmsr-2256	144	18	guests	guest	NOUN
bjmsr-2256	144	19	are	be	AUX
bjmsr-2256	144	20	likelier	likeli	ADJ
bjmsr-2256	144	21	to	to	PART
bjmsr-2256	144	22	share	share	VERB
bjmsr-2256	144	23	positive	positive	ADJ
bjmsr-2256	144	24	experiences	experience	NOUN
bjmsr-2256	144	25	and	and	CCONJ
bjmsr-2256	144	26	recommendations	recommendation	NOUN
bjmsr-2256	144	27	with	with	ADP
bjmsr-2256	144	28	others	other	NOUN
bjmsr-2256	144	29	,	,	PUNCT
bjmsr-2256	144	30	enhancing	enhance	VERB
bjmsr-2256	144	31	the	the	DET
bjmsr-2256	144	32	hotel	hotel	NOUN
bjmsr-2256	144	33	's	's	PART
bjmsr-2256	144	34	image	image	NOUN
bjmsr-2256	144	35	and	and	CCONJ
bjmsr-2256	144	36	attracting	attract	VERB
bjmsr-2256	144	37	future	future	ADJ
bjmsr-2256	144	38	business	business	NOUN
bjmsr-2256	144	39	(	(	PUNCT
bjmsr-2256	144	40	gajewska	gajewska	X
bjmsr-2256	144	41	et	et	PROPN
bjmsr-2256	144	42	al	al	PROPN
bjmsr-2256	144	43	.	.	PROPN
bjmsr-2256	144	44	,	,	PUNCT
bjmsr-2256	144	45	2019	2019	NUM
bjmsr-2256	144	46	;	;	PUNCT
bjmsr-2256	144	47	otto	otto	PROPN
bjmsr-2256	144	48	et	et	PROPN
bjmsr-2256	144	49	al	al	PROPN
bjmsr-2256	144	50	.	.	PROPN
bjmsr-2256	144	51	,	,	PUNCT
bjmsr-2256	144	52	2020	2020	NUM
bjmsr-2256	144	53	)	)	PUNCT
bjmsr-2256	144	54	.	.	PUNCT
bjmsr-2256	145	1	however	however	ADV
bjmsr-2256	145	2	,	,	PUNCT
bjmsr-2256	145	3	most	most	ADJ
bjmsr-2256	145	4	studies	study	NOUN
bjmsr-2256	145	5	generally	generally	ADV
bjmsr-2256	145	6	focus	focus	VERB
bjmsr-2256	145	7	on	on	ADP
bjmsr-2256	145	8	the	the	DET
bjmsr-2256	145	9	dynamics	dynamic	NOUN
bjmsr-2256	145	10	of	of	ADP
bjmsr-2256	145	11	customer	customer	NOUN
bjmsr-2256	145	12	satisfaction	satisfaction	NOUN
bjmsr-2256	145	13	and	and	CCONJ
bjmsr-2256	145	14	its	its	PRON
bjmsr-2256	145	15	results	result	NOUN
bjmsr-2256	145	16	without	without	ADP
bjmsr-2256	145	17	specifically	specifically	ADV
bjmsr-2256	145	18	examining	examine	VERB
bjmsr-2256	145	19	its	its	PRON
bjmsr-2256	145	20	direct	direct	ADJ
bjmsr-2256	145	21	influence	influence	NOUN
bjmsr-2256	145	22	on	on	ADP
bjmsr-2256	145	23	word	word	NOUN
bjmsr-2256	145	24	-	-	PUNCT
bjmsr-2256	145	25	of	of	ADP
bjmsr-2256	145	26	-	-	PUNCT
bjmsr-2256	145	27	mouth	mouth	NOUN
bjmsr-2256	145	28	communication	communication	NOUN
bjmsr-2256	145	29	within	within	ADP
bjmsr-2256	145	30	the	the	DET
bjmsr-2256	145	31	hospitality	hospitality	NOUN
bjmsr-2256	145	32	industry	industry	NOUN
bjmsr-2256	145	33	.	.	PUNCT
bjmsr-2256	146	1	therefore	therefore	ADV
bjmsr-2256	146	2	,	,	PUNCT
bjmsr-2256	146	3	this	this	DET
bjmsr-2256	146	4	study	study	NOUN
bjmsr-2256	146	5	proposed	propose	VERB
bjmsr-2256	146	6	the	the	DET
bjmsr-2256	146	7	following	follow	VERB
bjmsr-2256	146	8	hypothesis	hypothesis	NOUN
bjmsr-2256	146	9	:	:	PUNCT
bjmsr-2256	146	10	h5b	h5b	ADJ
bjmsr-2256	146	11	:	:	PUNCT
bjmsr-2256	146	12	customer	customer	NOUN
bjmsr-2256	146	13	satisfaction	satisfaction	NOUN
bjmsr-2256	146	14	positively	positively	ADV
bjmsr-2256	146	15	impacts	impact	VERB
bjmsr-2256	146	16	word	word	NOUN
bjmsr-2256	146	17	-	-	PUNCT
bjmsr-2256	146	18	of	of	ADP
bjmsr-2256	146	19	-	-	PUNCT
bjmsr-2256	146	20	mouth	mouth	NOUN
bjmsr-2256	146	21	communication	communication	NOUN
bjmsr-2256	146	22	.	.	PUNCT
bjmsr-2256	147	1	the	the	DET
bjmsr-2256	147	2	moderating	moderate	VERB
bjmsr-2256	147	3	role	role	NOUN
bjmsr-2256	147	4	of	of	ADP
bjmsr-2256	147	5	swift	swift	ADJ
bjmsr-2256	147	6	guanxi	guanxi	NOUN
bjmsr-2256	147	7	(	(	PUNCT
bjmsr-2256	147	8	sgx	sgx	PROPN
bjmsr-2256	147	9	)	)	PUNCT
bjmsr-2256	147	10	swift	swift	ADJ
bjmsr-2256	147	11	guanxi	guanxi	NOUN
bjmsr-2256	147	12	is	be	AUX
bjmsr-2256	147	13	a	a	DET
bjmsr-2256	147	14	concept	concept	NOUN
bjmsr-2256	147	15	that	that	PRON
bjmsr-2256	147	16	adapts	adapt	VERB
bjmsr-2256	147	17	the	the	DET
bjmsr-2256	147	18	traditional	traditional	ADJ
bjmsr-2256	147	19	chinese	chinese	ADJ
bjmsr-2256	147	20	notion	notion	NOUN
bjmsr-2256	147	21	of	of	ADP
bjmsr-2256	147	22	guanxi	guanxi	NOUN
bjmsr-2256	147	23	,	,	PUNCT
bjmsr-2256	147	24	emphasising	emphasise	VERB
bjmsr-2256	147	25	interpersonal	interpersonal	ADJ
bjmsr-2256	147	26	relationships	relationship	NOUN
bjmsr-2256	147	27	and	and	CCONJ
bjmsr-2256	147	28	networks	network	NOUN
bjmsr-2256	147	29	,	,	PUNCT
bjmsr-2256	147	30	to	to	ADP
bjmsr-2256	147	31	the	the	DET
bjmsr-2256	147	32	fast	fast	ADV
bjmsr-2256	147	33	-	-	PUNCT
bjmsr-2256	147	34	paced	pace	VERB
bjmsr-2256	147	35	and	and	CCONJ
bjmsr-2256	147	36	transient	transient	ADJ
bjmsr-2256	147	37	interactions	interaction	NOUN
bjmsr-2256	147	38	typical	typical	ADJ
bjmsr-2256	147	39	of	of	ADP
bjmsr-2256	147	40	modern	modern	ADJ
bjmsr-2256	147	41	business	business	NOUN
bjmsr-2256	147	42	and	and	CCONJ
bjmsr-2256	147	43	social	social	ADJ
bjmsr-2256	147	44	exchanges	exchange	NOUN
bjmsr-2256	147	45	.	.	PUNCT
bjmsr-2256	148	1	different	different	ADJ
bjmsr-2256	148	2	from	from	ADP
bjmsr-2256	148	3	conventional	conventional	ADJ
bjmsr-2256	148	4	guanxi	guanxi	NOUN
bjmsr-2256	148	5	,	,	PUNCT
bjmsr-2256	148	6	built	build	VERB
bjmsr-2256	148	7	over	over	ADP
bjmsr-2256	148	8	long	long	ADJ
bjmsr-2256	148	9	periods	period	NOUN
bjmsr-2256	148	10	through	through	ADP
bjmsr-2256	148	11	personal	personal	ADJ
bjmsr-2256	148	12	interactions	interaction	NOUN
bjmsr-2256	148	13	and	and	CCONJ
bjmsr-2256	148	14	mutual	mutual	ADJ
bjmsr-2256	148	15	obligations	obligation	NOUN
bjmsr-2256	148	16	,	,	PUNCT
bjmsr-2256	148	17	swift	swift	ADJ
bjmsr-2256	148	18	guanxi	guanxi	NOUN
bjmsr-2256	148	19	refers	refer	VERB
bjmsr-2256	148	20	to	to	ADP
bjmsr-2256	148	21	the	the	DET
bjmsr-2256	148	22	rapid	rapid	ADJ
bjmsr-2256	148	23	development	development	NOUN
bjmsr-2256	148	24	of	of	ADP
bjmsr-2256	148	25	trust	trust	NOUN
bjmsr-2256	148	26	and	and	CCONJ
bjmsr-2256	148	27	cooperative	cooperative	ADJ
bjmsr-2256	148	28	relationships	relationship	NOUN
bjmsr-2256	148	29	between	between	ADP
bjmsr-2256	148	30	parties	party	NOUN
bjmsr-2256	148	31	who	who	PRON
bjmsr-2256	148	32	may	may	AUX
bjmsr-2256	148	33	not	not	PART
bjmsr-2256	148	34	have	have	VERB
bjmsr-2256	148	35	a	a	DET
bjmsr-2256	148	36	long	long	ADJ
bjmsr-2256	148	37	history	history	NOUN
bjmsr-2256	148	38	of	of	ADP
bjmsr-2256	148	39	personal	personal	ADJ
bjmsr-2256	148	40	connections	connection	NOUN
bjmsr-2256	148	41	(	(	PUNCT
bjmsr-2256	148	42	ou	ou	X
bjmsr-2256	148	43	et	et	PROPN
bjmsr-2256	148	44	al	al	PROPN
bjmsr-2256	148	45	.	.	PROPN
bjmsr-2256	148	46	,	,	PUNCT
bjmsr-2256	148	47	2014	2014	NUM
bjmsr-2256	148	48	)	)	PUNCT
bjmsr-2256	148	49	.	.	PUNCT
bjmsr-2256	149	1	this	this	DET
bjmsr-2256	149	2	concept	concept	NOUN
bjmsr-2256	149	3	is	be	AUX
bjmsr-2256	149	4	particularly	particularly	ADV
bjmsr-2256	149	5	relevant	relevant	ADJ
bjmsr-2256	149	6	when	when	SCONJ
bjmsr-2256	149	7	quick	quick	ADJ
bjmsr-2256	149	8	decision	decision	NOUN
bjmsr-2256	149	9	-	-	PUNCT
bjmsr-2256	149	10	making	make	VERB
bjmsr-2256	149	11	and	and	CCONJ
bjmsr-2256	149	12	immediate	immediate	ADJ
bjmsr-2256	149	13	trust	trust	NOUN
bjmsr-2256	149	14	are	be	AUX
bjmsr-2256	149	15	essential	essential	ADJ
bjmsr-2256	149	16	,	,	PUNCT
bjmsr-2256	149	17	leveraging	leverage	VERB
bjmsr-2256	149	18	modern	modern	ADJ
bjmsr-2256	149	19	communication	communication	NOUN
bjmsr-2256	149	20	technologies	technology	NOUN
bjmsr-2256	149	21	to	to	PART
bjmsr-2256	149	22	establish	establish	VERB
bjmsr-2256	149	23	connections	connection	NOUN
bjmsr-2256	149	24	swiftly	swiftly	ADV
bjmsr-2256	149	25	(	(	PUNCT
bjmsr-2256	149	26	liu	liu	PROPN
bjmsr-2256	149	27	et	et	PROPN
bjmsr-2256	149	28	al	al	PROPN
bjmsr-2256	149	29	.	.	PROPN
bjmsr-2256	149	30	,	,	PUNCT
bjmsr-2256	149	31	2024	2024	NUM
bjmsr-2256	149	32	)	)	PUNCT
bjmsr-2256	149	33	.	.	PUNCT
bjmsr-2256	150	1	besides	besides	ADV
bjmsr-2256	150	2	,	,	PUNCT
bjmsr-2256	150	3	swift	swift	ADJ
bjmsr-2256	150	4	guanxi	guanxi	NOUN
bjmsr-2256	150	5	is	be	AUX
bjmsr-2256	150	6	important	important	ADJ
bjmsr-2256	150	7	because	because	SCONJ
bjmsr-2256	150	8	it	it	PRON
bjmsr-2256	150	9	highlights	highlight	VERB
bjmsr-2256	150	10	businesses	business	NOUN
bjmsr-2256	150	11	'	'	PART
bjmsr-2256	150	12	ability	ability	NOUN
bjmsr-2256	150	13	to	to	PART
bjmsr-2256	150	14	quickly	quickly	ADV
bjmsr-2256	150	15	forge	forge	VERB
bjmsr-2256	150	16	meaningful	meaningful	ADJ
bjmsr-2256	150	17	relationships	relationship	NOUN
bjmsr-2256	150	18	with	with	ADP
bjmsr-2256	150	19	customers	customer	NOUN
bjmsr-2256	150	20	,	,	PUNCT
bjmsr-2256	150	21	partners	partner	NOUN
bjmsr-2256	150	22	,	,	PUNCT
bjmsr-2256	150	23	and	and	CCONJ
bjmsr-2256	150	24	other	other	ADJ
bjmsr-2256	150	25	stakeholders	stakeholder	NOUN
bjmsr-2256	150	26	.	.	PUNCT
bjmsr-2256	151	1	this	this	DET
bjmsr-2256	151	2	rapid	rapid	ADJ
bjmsr-2256	151	3	relationship	relationship	NOUN
bjmsr-2256	151	4	-	-	PUNCT
bjmsr-2256	151	5	building	building	NOUN
bjmsr-2256	151	6	is	be	AUX
bjmsr-2256	151	7	crucial	crucial	ADJ
bjmsr-2256	151	8	for	for	ADP
bjmsr-2256	151	9	attracting	attract	VERB
bjmsr-2256	151	10	and	and	CCONJ
bjmsr-2256	151	11	retaining	retain	VERB
bjmsr-2256	151	12	customers	customer	NOUN
bjmsr-2256	151	13	,	,	PUNCT
bjmsr-2256	151	14	navigating	navigate	VERB
bjmsr-2256	151	15	business	business	NOUN
bjmsr-2256	151	16	negotiations	negotiation	NOUN
bjmsr-2256	151	17	,	,	PUNCT
bjmsr-2256	151	18	and	and	CCONJ
bjmsr-2256	151	19	entering	enter	VERB
bjmsr-2256	151	20	new	new	ADJ
bjmsr-2256	151	21	markets	market	NOUN
bjmsr-2256	151	22	(	(	PUNCT
bjmsr-2256	151	23	nelson	nelson	PROPN
bjmsr-2256	151	24	et	et	PROPN
bjmsr-2256	151	25	al	al	PROPN
bjmsr-2256	151	26	.	.	PROPN
bjmsr-2256	151	27	,	,	PUNCT
bjmsr-2256	151	28	2024	2024	NUM
bjmsr-2256	151	29	)	)	PUNCT
bjmsr-2256	151	30	.	.	PUNCT
bjmsr-2256	152	1	specifically	specifically	ADV
bjmsr-2256	152	2	,	,	PUNCT
bjmsr-2256	152	3	in	in	ADP
bjmsr-2256	152	4	the	the	DET
bjmsr-2256	152	5	hotel	hotel	NOUN
bjmsr-2256	152	6	industry	industry	NOUN
bjmsr-2256	152	7	,	,	PUNCT
bjmsr-2256	152	8	swift	swift	ADJ
bjmsr-2256	152	9	guanxi	guanxi	NOUN
bjmsr-2256	152	10	can	can	AUX
bjmsr-2256	152	11	be	be	AUX
bjmsr-2256	152	12	a	a	DET
bjmsr-2256	152	13	pivotal	pivotal	ADJ
bjmsr-2256	152	14	factor	factor	NOUN
bjmsr-2256	152	15	in	in	ADP
bjmsr-2256	152	16	customer	customer	NOUN
bjmsr-2256	152	17	satisfaction	satisfaction	NOUN
bjmsr-2256	152	18	and	and	CCONJ
bjmsr-2256	152	19	loyalty	loyalty	NOUN
bjmsr-2256	152	20	.	.	PUNCT
bjmsr-2256	153	1	given	give	VERB
bjmsr-2256	153	2	the	the	DET
bjmsr-2256	153	3	industry	industry	NOUN
bjmsr-2256	153	4	's	's	PART
bjmsr-2256	153	5	emphasis	emphasis	NOUN
bjmsr-2256	153	6	on	on	ADP
bjmsr-2256	153	7	service	service	NOUN
bjmsr-2256	153	8	excellence	excellence	NOUN
bjmsr-2256	153	9	and	and	CCONJ
bjmsr-2256	153	10	guest	guest	NOUN
bjmsr-2256	153	11	experiences	experience	NOUN
bjmsr-2256	153	12	,	,	PUNCT
bjmsr-2256	153	13	the	the	DET
bjmsr-2256	153	14	ability	ability	NOUN
bjmsr-2256	153	15	of	of	ADP
bjmsr-2256	153	16	hotel	hotel	NOUN
bjmsr-2256	153	17	staff	staff	NOUN
bjmsr-2256	153	18	to	to	PART
bjmsr-2256	153	19	quickly	quickly	ADV
bjmsr-2256	153	20	establish	establish	VERB
bjmsr-2256	153	21	a	a	DET
bjmsr-2256	153	22	rapport	rapport	NOUN
bjmsr-2256	153	23	with	with	ADP
bjmsr-2256	153	24	guests	guest	NOUN
bjmsr-2256	153	25	—	—	PUNCT
bjmsr-2256	153	26	making	make	VERB
bjmsr-2256	153	27	them	they	PRON
bjmsr-2256	153	28	feel	feel	AUX
bjmsr-2256	153	29	valued	value	VERB
bjmsr-2256	153	30	and	and	CCONJ
bjmsr-2256	153	31	understood	understand	VERB
bjmsr-2256	153	32	from	from	ADP
bjmsr-2256	153	33	the	the	DET
bjmsr-2256	153	34	moment	moment	NOUN
bjmsr-2256	153	35	of	of	ADP
bjmsr-2256	153	36	their	their	PRON
bjmsr-2256	153	37	first	first	ADJ
bjmsr-2256	153	38	interaction	interaction	NOUN
bjmsr-2256	153	39	—	—	PUNCT
bjmsr-2256	153	40	can	can	AUX
bjmsr-2256	153	41	enhance	enhance	VERB
bjmsr-2256	153	42	guest	guest	NOUN
bjmsr-2256	153	43	satisfaction	satisfaction	NOUN
bjmsr-2256	153	44	and	and	CCONJ
bjmsr-2256	153	45	encourage	encourage	VERB
bjmsr-2256	153	46	repeat	repeat	NOUN
bjmsr-2256	153	47	business	business	NOUN
bjmsr-2256	153	48	(	(	PUNCT
bjmsr-2256	153	49	davari	davari	X
bjmsr-2256	153	50	et	et	PROPN
bjmsr-2256	153	51	al	al	PROPN
bjmsr-2256	153	52	.	.	PROPN
bjmsr-2256	153	53	,	,	PUNCT
bjmsr-2256	153	54	2022	2022	NUM
bjmsr-2256	153	55	;	;	PUNCT
bjmsr-2256	153	56	kim	kim	PROPN
bjmsr-2256	153	57	&	&	CCONJ
bjmsr-2256	153	58	han	han	PROPN
bjmsr-2256	153	59	,	,	PUNCT
bjmsr-2256	153	60	2022	2022	NUM
bjmsr-2256	153	61	)	)	PUNCT
bjmsr-2256	153	62	.	.	PUNCT
bjmsr-2256	154	1	in	in	ADP
bjmsr-2256	154	2	a	a	DET
bjmsr-2256	154	3	highly	highly	ADV
bjmsr-2256	154	4	competitive	competitive	ADJ
bjmsr-2256	154	5	market	market	NOUN
bjmsr-2256	154	6	,	,	PUNCT
bjmsr-2256	154	7	hotels	hotel	NOUN
bjmsr-2256	154	8	implementing	implement	VERB
bjmsr-2256	154	9	swift	swift	ADJ
bjmsr-2256	154	10	guanxi	guanxi	NOUN
bjmsr-2256	154	11	strategies	strategy	NOUN
bjmsr-2256	154	12	can	can	AUX
bjmsr-2256	154	13	differentiate	differentiate	VERB
bjmsr-2256	154	14	themselves	themselves	PRON
bjmsr-2256	154	15	by	by	ADP
bjmsr-2256	154	16	creating	create	VERB
bjmsr-2256	154	17	a	a	DET
bjmsr-2256	154	18	more	more	ADV
bjmsr-2256	154	19	personalised	personalised	ADJ
bjmsr-2256	154	20	and	and	CCONJ
bjmsr-2256	154	21	memorable	memorable	ADJ
bjmsr-2256	154	22	experience	experience	NOUN
bjmsr-2256	154	23	for	for	ADP
bjmsr-2256	154	24	their	their	PRON
bjmsr-2256	154	25	guests	guest	NOUN
bjmsr-2256	154	26	,	,	PUNCT
bjmsr-2256	154	27	fostering	foster	VERB
bjmsr-2256	154	28	positive	positive	ADJ
bjmsr-2256	154	29	word	word	NOUN
bjmsr-2256	154	30	-	-	PUNCT
bjmsr-2256	154	31	of	of	ADP
bjmsr-2256	154	32	-	-	PUNCT
bjmsr-2256	154	33	mouth	mouth	NOUN
bjmsr-2256	154	34	,	,	PUNCT
bjmsr-2256	154	35	and	and	CCONJ
bjmsr-2256	154	36	building	build	VERB
bjmsr-2256	154	37	a	a	DET
bjmsr-2256	154	38	loyal	loyal	ADJ
bjmsr-2256	154	39	customer	customer	NOUN
bjmsr-2256	154	40	base	base	NOUN
bjmsr-2256	154	41	.	.	PUNCT
bjmsr-2256	155	1	for	for	ADP
bjmsr-2256	155	2	instance	instance	NOUN
bjmsr-2256	155	3	,	,	PUNCT
bjmsr-2256	155	4	swift	swift	ADJ
bjmsr-2256	155	5	guanxi	guanxi	NOUN
bjmsr-2256	155	6	can	can	AUX
bjmsr-2256	155	7	soften	soften	VERB
bjmsr-2256	155	8	potential	potential	ADJ
bjmsr-2256	155	9	adverse	adverse	ADJ
bjmsr-2256	155	10	reactions	reaction	NOUN
bjmsr-2256	155	11	to	to	PART
bjmsr-2256	155	12	price	price	VERB
bjmsr-2256	155	13	decisions	decision	NOUN
bjmsr-2256	155	14	by	by	ADP
bjmsr-2256	155	15	reinforcing	reinforce	VERB
bjmsr-2256	155	16	the	the	DET
bjmsr-2256	155	17	hotel	hotel	NOUN
bjmsr-2256	155	18	's	's	PART
bjmsr-2256	155	19	commitment	commitment	NOUN
bjmsr-2256	155	20	to	to	ADP
bjmsr-2256	155	21	personalised	personalised	ADJ
bjmsr-2256	155	22	care	care	NOUN
bjmsr-2256	155	23	and	and	CCONJ
bjmsr-2256	155	24	value	value	NOUN
bjmsr-2256	155	25	,	,	PUNCT
bjmsr-2256	155	26	positively	positively	ADV
bjmsr-2256	155	27	affecting	affect	VERB
bjmsr-2256	155	28	the	the	DET
bjmsr-2256	155	29	brand	brand	NOUN
bjmsr-2256	155	30	's	's	PART
bjmsr-2256	155	31	perception	perception	NOUN
bjmsr-2256	155	32	among	among	ADP
bjmsr-2256	155	33	guests	guest	NOUN
bjmsr-2256	155	34	(	(	PUNCT
bjmsr-2256	155	35	lu	lu	NOUN
bjmsr-2256	155	36	et	et	PROPN
bjmsr-2256	155	37	al	al	PROPN
bjmsr-2256	155	38	.	.	PROPN
bjmsr-2256	155	39	,	,	PUNCT
bjmsr-2256	155	40	2020	2020	NUM
bjmsr-2256	155	41	)	)	PUNCT
bjmsr-2256	155	42	.	.	PUNCT
bjmsr-2256	156	1	moreover	moreover	ADV
bjmsr-2256	156	2	,	,	PUNCT
bjmsr-2256	156	3	in	in	ADP
bjmsr-2256	156	4	the	the	DET
bjmsr-2256	156	5	hotel	hotel	NOUN
bjmsr-2256	156	6	industry	industry	NOUN
bjmsr-2256	156	7	,	,	PUNCT
bjmsr-2256	156	8	swift	swift	ADJ
bjmsr-2256	156	9	guanxi	guanxi	NOUN
bjmsr-2256	156	10	suggests	suggest	VERB
bjmsr-2256	156	11	that	that	SCONJ
bjmsr-2256	156	12	when	when	SCONJ
bjmsr-2256	156	13	hotels	hotel	NOUN
bjmsr-2256	156	14	effectively	effectively	ADV
bjmsr-2256	156	15	use	use	VERB
bjmsr-2256	156	16	social	social	ADJ
bjmsr-2256	156	17	media	medium	NOUN
bjmsr-2256	156	18	marketing	marketing	NOUN
bjmsr-2256	156	19	to	to	PART
bjmsr-2256	156	20	connect	connect	VERB
bjmsr-2256	156	21	with	with	ADP
bjmsr-2256	156	22	and	and	CCONJ
bjmsr-2256	156	23	engage	engage	VERB
bjmsr-2256	156	24	their	their	PRON
bjmsr-2256	156	25	audience	audience	NOUN
bjmsr-2256	156	26	,	,	PUNCT
bjmsr-2256	156	27	the	the	DET
bjmsr-2256	156	28	presence	presence	NOUN
bjmsr-2256	156	29	of	of	ADP
bjmsr-2256	156	30	swift	swift	ADJ
bjmsr-2256	156	31	guanxi	guanxi	NOUN
bjmsr-2256	156	32	can	can	AUX
bjmsr-2256	156	33	amplify	amplify	VERB
bjmsr-2256	156	34	the	the	DET
bjmsr-2256	156	35	positive	positive	ADJ
bjmsr-2256	156	36	impact	impact	NOUN
bjmsr-2256	156	37	on	on	ADP
bjmsr-2256	156	38	the	the	DET
bjmsr-2256	156	39	hotel	hotel	NOUN
bjmsr-2256	156	40	's	's	PART
bjmsr-2256	156	41	brand	brand	NOUN
bjmsr-2256	156	42	image	image	NOUN
bjmsr-2256	156	43	(	(	PUNCT
bjmsr-2256	156	44	kim	kim	PROPN
bjmsr-2256	156	45	&	&	CCONJ
bjmsr-2256	156	46	han	han	PROPN
bjmsr-2256	156	47	,	,	PUNCT
bjmsr-2256	156	48	2022	2022	NUM
bjmsr-2256	156	49	;	;	PUNCT
bjmsr-2256	156	50	liao	liao	PROPN
bjmsr-2256	156	51	et	et	PROPN
bjmsr-2256	156	52	al	al	PROPN
bjmsr-2256	156	53	.	.	PROPN
bjmsr-2256	156	54	,	,	PUNCT
bjmsr-2256	156	55	2020	2020	NUM
bjmsr-2256	156	56	)	)	PUNCT
bjmsr-2256	156	57	.	.	PUNCT
bjmsr-2256	157	1	swift	swift	ADJ
bjmsr-2256	157	2	guanxi	guanxi	NOUN
bjmsr-2256	157	3	can	can	AUX
bjmsr-2256	157	4	enhance	enhance	VERB
bjmsr-2256	157	5	guests	guest	NOUN
bjmsr-2256	157	6	'	'	PART
bjmsr-2256	157	7	trust	trust	NOUN
bjmsr-2256	157	8	and	and	CCONJ
bjmsr-2256	157	9	connection	connection	NOUN
bjmsr-2256	157	10	towards	towards	ADP
bjmsr-2256	157	11	the	the	DET
bjmsr-2256	157	12	hotel	hotel	NOUN
bjmsr-2256	157	13	,	,	PUNCT
bjmsr-2256	157	14	making	make	VERB
bjmsr-2256	157	15	social	social	ADJ
bjmsr-2256	157	16	media	medium	NOUN
bjmsr-2256	157	17	marketing	marketing	NOUN
bjmsr-2256	157	18	efforts	effort	NOUN
bjmsr-2256	157	19	more	more	ADV
bjmsr-2256	157	20	effective	effective	ADJ
bjmsr-2256	157	21	and	and	CCONJ
bjmsr-2256	157	22	directly	directly	ADV
bjmsr-2256	157	23	influencing	influence	VERB
bjmsr-2256	157	24	guests	guest	NOUN
bjmsr-2256	157	25	'	'	PART
bjmsr-2256	157	26	perceptions	perception	NOUN
bjmsr-2256	157	27	and	and	CCONJ
bjmsr-2256	157	28	loyalty	loyalty	NOUN
bjmsr-2256	157	29	(	(	PUNCT
bjmsr-2256	157	30	barreda	barreda	NOUN
bjmsr-2256	157	31	et	et	PROPN
bjmsr-2256	157	32	al	al	PROPN
bjmsr-2256	157	33	.	.	PROPN
bjmsr-2256	157	34	,	,	PUNCT
bjmsr-2256	157	35	2020	2020	NUM
bjmsr-2256	157	36	;	;	PUNCT
bjmsr-2256	157	37	nalluri	nalluri	PROPN
bjmsr-2256	157	38	et	et	PROPN
bjmsr-2256	157	39	al	al	PROPN
bjmsr-2256	157	40	.	.	PROPN
bjmsr-2256	157	41	,	,	PUNCT
bjmsr-2256	157	42	2023	2023	NUM
bjmsr-2256	157	43	)	)	PUNCT
bjmsr-2256	157	44	.	.	PUNCT
bjmsr-2256	158	1	besides	besides	ADV
bjmsr-2256	158	2	,	,	PUNCT
bjmsr-2256	158	3	swift	swift	ADJ
bjmsr-2256	158	4	guanxi	guanxi	NOUN
bjmsr-2256	158	5	could	could	AUX
bjmsr-2256	158	6	also	also	ADV
bjmsr-2256	158	7	amplify	amplify	VERB
bjmsr-2256	158	8	the	the	DET
bjmsr-2256	158	9	positive	positive	ADJ
bjmsr-2256	158	10	impact	impact	NOUN
bjmsr-2256	158	11	of	of	ADP
bjmsr-2256	158	12	service	service	NOUN
bjmsr-2256	158	13	innovations	innovation	NOUN
bjmsr-2256	158	14	on	on	ADP
bjmsr-2256	158	15	the	the	DET
bjmsr-2256	158	16	brand	brand	NOUN
bjmsr-2256	158	17	image	image	NOUN
bjmsr-2256	158	18	by	by	ADP
bjmsr-2256	158	19	strengthening	strengthen	VERB
bjmsr-2256	158	20	the	the	DET
bjmsr-2256	158	21	bond	bond	NOUN
bjmsr-2256	158	22	between	between	ADP
bjmsr-2256	158	23	the	the	DET
bjmsr-2256	158	24	hotel	hotel	NOUN
bjmsr-2256	158	25	and	and	CCONJ
bjmsr-2256	158	26	its	its	PRON
bjmsr-2256	158	27	guests	guest	NOUN
bjmsr-2256	158	28	,	,	PUNCT
bjmsr-2256	158	29	reinforcing	reinforce	VERB
bjmsr-2256	158	30	the	the	DET
bjmsr-2256	158	31	hotel	hotel	NOUN
bjmsr-2256	158	32	's	's	PART
bjmsr-2256	158	33	reputation	reputation	NOUN
bjmsr-2256	158	34	for	for	ADP
bjmsr-2256	158	35	innovation	innovation	NOUN
bjmsr-2256	158	36	,	,	PUNCT
bjmsr-2256	158	37	and	and	CCONJ
bjmsr-2256	158	38	valuing	value	VERB
bjmsr-2256	158	39	guest	guest	NOUN
bjmsr-2256	158	40	relationships	relationship	NOUN
bjmsr-2256	158	41	(	(	PUNCT
bjmsr-2256	158	42	bashir	bashir	PROPN
bjmsr-2256	158	43	et	et	PROPN
bjmsr-2256	158	44	al	al	PROPN
bjmsr-2256	158	45	.	.	PROPN
bjmsr-2256	158	46	,	,	PUNCT
bjmsr-2256	158	47	2020	2020	NUM
bjmsr-2256	158	48	;	;	PUNCT
bjmsr-2256	158	49	ryu	ryu	PROPN
bjmsr-2256	158	50	et	et	PROPN
bjmsr-2256	158	51	al	al	PROPN
bjmsr-2256	158	52	.	.	PROPN
bjmsr-2256	158	53	,	,	PUNCT
bjmsr-2256	158	54	2019	2019	NUM
bjmsr-2256	158	55	)	)	PUNCT
bjmsr-2256	158	56	.	.	PUNCT
bjmsr-2256	159	1	furthermore	furthermore	ADV
bjmsr-2256	159	2	,	,	PUNCT
bjmsr-2256	159	3	it	it	PRON
bjmsr-2256	159	4	was	be	AUX
bjmsr-2256	159	5	reported	report	VERB
bjmsr-2256	159	6	that	that	SCONJ
bjmsr-2256	159	7	establishing	establish	VERB
bjmsr-2256	159	8	robust	robust	ADJ
bjmsr-2256	159	9	and	and	CCONJ
bjmsr-2256	159	10	swift	swift	ADJ
bjmsr-2256	159	11	guanxi	guanxi	NOUN
bjmsr-2256	159	12	may	may	AUX
bjmsr-2256	159	13	improve	improve	VERB
bjmsr-2256	159	14	guests	guest	NOUN
bjmsr-2256	159	15	'	'	PART
bjmsr-2256	159	16	perceptions	perception	NOUN
bjmsr-2256	159	17	of	of	ADP
bjmsr-2256	159	18	price	price	NOUN
bjmsr-2256	159	19	fairness	fairness	NOUN
bjmsr-2256	159	20	,	,	PUNCT
bjmsr-2256	159	21	increasing	increase	VERB
bjmsr-2256	159	22	brand	brand	NOUN
bjmsr-2256	159	23	awareness	awareness	NOUN
bjmsr-2256	159	24	,	,	PUNCT
bjmsr-2256	159	25	as	as	SCONJ
bjmsr-2256	159	26	guests	guest	NOUN
bjmsr-2256	159	27	are	be	AUX
bjmsr-2256	159	28	likelier	likeli	ADJ
bjmsr-2256	159	29	to	to	PART
bjmsr-2256	159	30	share	share	VERB
bjmsr-2256	159	31	their	their	PRON
bjmsr-2256	159	32	positive	positive	ADJ
bjmsr-2256	159	33	experiences	experience	NOUN
bjmsr-2256	159	34	and	and	CCONJ
bjmsr-2256	159	35	perceptions	perception	NOUN
bjmsr-2256	159	36	(	(	PUNCT
bjmsr-2256	159	37	jin	jin	NOUN
bjmsr-2256	159	38	et	et	PROPN
bjmsr-2256	159	39	al	al	PROPN
bjmsr-2256	159	40	.	.	PROPN
bjmsr-2256	159	41	,	,	PUNCT
bjmsr-2256	159	42	2019	2019	NUM
bjmsr-2256	159	43	;	;	PUNCT
bjmsr-2256	159	44	konuk	konuk	ADJ
bjmsr-2256	159	45	,	,	PUNCT
bjmsr-2256	159	46	2018	2018	NUM
bjmsr-2256	159	47	)	)	PUNCT
bjmsr-2256	159	48	.	.	PUNCT
bjmsr-2256	160	1	specifically	specifically	ADV
bjmsr-2256	160	2	,	,	PUNCT
bjmsr-2256	160	3	swift	swift	ADJ
bjmsr-2256	160	4	guanxi	guanxi	NOUN
bjmsr-2256	160	5	can	can	AUX
bjmsr-2256	160	6	intensify	intensify	VERB
bjmsr-2256	160	7	the	the	DET
bjmsr-2256	160	8	positive	positive	ADJ
bjmsr-2256	160	9	effects	effect	NOUN
bjmsr-2256	160	10	of	of	ADP
bjmsr-2256	160	11	social	social	ADJ
bjmsr-2256	160	12	media	medium	NOUN
bjmsr-2256	160	13	marketing	marketing	NOUN
bjmsr-2256	160	14	on	on	ADP
bjmsr-2256	160	15	brand	brand	NOUN
bjmsr-2256	160	16	awareness	awareness	NOUN
bjmsr-2256	160	17	by	by	ADP
bjmsr-2256	160	18	fostering	foster	VERB
bjmsr-2256	160	19	a	a	DET
bjmsr-2256	160	20	sense	sense	NOUN
bjmsr-2256	160	21	of	of	ADP
bjmsr-2256	160	22	familiarity	familiarity	NOUN
bjmsr-2256	160	23	and	and	CCONJ
bjmsr-2256	160	24	trust	trust	NOUN
bjmsr-2256	160	25	among	among	ADP
bjmsr-2256	160	26	guests	guest	NOUN
bjmsr-2256	160	27	,	,	PUNCT
bjmsr-2256	160	28	making	make	VERB
bjmsr-2256	160	29	them	they	PRON
bjmsr-2256	160	30	more	more	ADV
bjmsr-2256	160	31	likely	likely	ADJ
bjmsr-2256	160	32	to	to	PART
bjmsr-2256	160	33	engage	engage	VERB
bjmsr-2256	160	34	with	with	ADP
bjmsr-2256	160	35	and	and	CCONJ
bjmsr-2256	160	36	spread	spread	VERB
bjmsr-2256	160	37	word	word	NOUN
bjmsr-2256	160	38	-	-	PUNCT
bjmsr-2256	160	39	of	of	ADP
bjmsr-2256	160	40	-	-	PUNCT
bjmsr-2256	160	41	mouth	mouth	NOUN
bjmsr-2256	160	42	recommendations	recommendation	NOUN
bjmsr-2256	160	43	about	about	ADP
bjmsr-2256	160	44	the	the	DET
bjmsr-2256	160	45	hotel	hotel	NOUN
bjmsr-2256	160	46	(	(	PUNCT
bjmsr-2256	160	47	barreda	barreda	NOUN
bjmsr-2256	160	48	et	et	PROPN
bjmsr-2256	160	49	al	al	PROPN
bjmsr-2256	160	50	.	.	PROPN
bjmsr-2256	160	51	,	,	PUNCT
bjmsr-2256	160	52	2020	2020	NUM
bjmsr-2256	160	53	;	;	PUNCT
bjmsr-2256	160	54	nalluri	nalluri	PROPN
bjmsr-2256	160	55	et	et	PROPN
bjmsr-2256	160	56	al	al	PROPN
bjmsr-2256	160	57	.	.	PROPN
bjmsr-2256	160	58	,	,	PUNCT
bjmsr-2256	160	59	2023	2023	NUM
bjmsr-2256	160	60	)	)	PUNCT
bjmsr-2256	160	61	.	.	PUNCT
bjmsr-2256	161	1	moreover	moreover	ADV
bjmsr-2256	161	2	,	,	PUNCT
bjmsr-2256	161	3	the	the	DET
bjmsr-2256	161	4	strength	strength	NOUN
bjmsr-2256	161	5	of	of	ADP
bjmsr-2256	161	6	swift	swift	ADJ
bjmsr-2256	161	7	guanxi	guanxi	NOUN
bjmsr-2256	161	8	can	can	AUX
bjmsr-2256	161	9	amplify	amplify	VERB
bjmsr-2256	161	10	the	the	DET
bjmsr-2256	161	11	positive	positive	ADJ
bjmsr-2256	161	12	effects	effect	NOUN
bjmsr-2256	161	13	of	of	ADP
bjmsr-2256	161	14	service	service	NOUN
bjmsr-2256	161	15	innovations	innovation	NOUN
bjmsr-2256	161	16	on	on	ADP
bjmsr-2256	161	17	brand	brand	NOUN
bjmsr-2256	161	18	awareness	awareness	NOUN
bjmsr-2256	161	19	,	,	PUNCT
bjmsr-2256	161	20	as	as	SCONJ
bjmsr-2256	161	21	guests	guest	NOUN
bjmsr-2256	161	22	are	be	AUX
bjmsr-2256	161	23	more	more	ADV
bjmsr-2256	161	24	likely	likely	ADJ
bjmsr-2256	161	25	to	to	PART
bjmsr-2256	161	26	perceive	perceive	VERB
bjmsr-2256	161	27	the	the	DET
bjmsr-2256	161	28	hotel	hotel	NOUN
bjmsr-2256	161	29	as	as	ADV
bjmsr-2256	161	30	attentive	attentive	ADJ
bjmsr-2256	161	31	and	and	CCONJ
bjmsr-2256	161	32	committed	commit	VERB
bjmsr-2256	161	33	to	to	ADP
bjmsr-2256	161	34	providing	provide	VERB
bjmsr-2256	161	35	exceptional	exceptional	ADJ
bjmsr-2256	161	36	experiences	experience	NOUN
bjmsr-2256	161	37	(	(	PUNCT
bjmsr-2256	161	38	zhang	zhang	X
bjmsr-2256	161	39	et	et	PROPN
bjmsr-2256	161	40	al	al	PROPN
bjmsr-2256	161	41	.	.	PROPN
bjmsr-2256	161	42	,	,	PUNCT
bjmsr-2256	161	43	2021	2021	NUM
bjmsr-2256	161	44	)	)	PUNCT
bjmsr-2256	161	45	.	.	PUNCT
bjmsr-2256	162	1	therefore	therefore	ADV
bjmsr-2256	162	2	,	,	PUNCT
bjmsr-2256	162	3	this	this	DET
bjmsr-2256	162	4	study	study	NOUN
bjmsr-2256	162	5	proposes	propose	VERB
bjmsr-2256	162	6	that	that	PRON
bjmsr-2256	162	7	:	:	PUNCT
bjmsr-2256	162	8	h6a	h6a	NOUN
bjmsr-2256	162	9	:	:	PUNCT
bjmsr-2256	162	10	swift	swift	ADJ
bjmsr-2256	162	11	guanxi	guanxi	NOUN
bjmsr-2256	162	12	moderates	moderate	VERB
bjmsr-2256	162	13	the	the	DET
bjmsr-2256	162	14	relationship	relationship	NOUN
bjmsr-2256	162	15	between	between	ADP
bjmsr-2256	162	16	price	price	NOUN
bjmsr-2256	162	17	fairness	fairness	NOUN
bjmsr-2256	162	18	and	and	CCONJ
bjmsr-2256	162	19	brand	brand	NOUN
bjmsr-2256	162	20	image	image	NOUN
bjmsr-2256	162	21	.	.	PUNCT
bjmsr-2256	163	1	h6b	h6b	NOUN
bjmsr-2256	163	2	:	:	PUNCT
bjmsr-2256	163	3	swift	swift	ADJ
bjmsr-2256	163	4	guanxi	guanxi	NOUN
bjmsr-2256	163	5	moderates	moderate	VERB
bjmsr-2256	163	6	the	the	DET
bjmsr-2256	163	7	relationship	relationship	NOUN
bjmsr-2256	163	8	between	between	ADP
bjmsr-2256	163	9	social	social	ADJ
bjmsr-2256	163	10	media	medium	NOUN
bjmsr-2256	163	11	marketing	marketing	NOUN
bjmsr-2256	163	12	and	and	CCONJ
bjmsr-2256	163	13	brand	brand	NOUN
bjmsr-2256	163	14	image	image	NOUN
bjmsr-2256	163	15	.	.	PUNCT
bjmsr-2256	164	1	h6c	h6c	NOUN
bjmsr-2256	164	2	:	:	PUNCT
bjmsr-2256	164	3	swift	swift	ADJ
bjmsr-2256	164	4	guanxi	guanxi	NOUN
bjmsr-2256	164	5	moderates	moderate	VERB
bjmsr-2256	164	6	the	the	DET
bjmsr-2256	164	7	relationship	relationship	NOUN
bjmsr-2256	164	8	between	between	ADP
bjmsr-2256	164	9	service	service	NOUN
bjmsr-2256	164	10	innovation	innovation	NOUN
bjmsr-2256	164	11	and	and	CCONJ
bjmsr-2256	164	12	brand	brand	NOUN
bjmsr-2256	164	13	image	image	NOUN
bjmsr-2256	164	14	.	.	PUNCT
bjmsr-2256	165	1	h7a	h7a	PROPN
bjmsr-2256	165	2	:	:	PUNCT
bjmsr-2256	165	3	swift	swift	ADJ
bjmsr-2256	165	4	guanxi	guanxi	NOUN
bjmsr-2256	165	5	moderates	moderate	VERB
bjmsr-2256	165	6	the	the	DET
bjmsr-2256	165	7	relationship	relationship	NOUN
bjmsr-2256	165	8	between	between	ADP
bjmsr-2256	165	9	price	price	NOUN
bjmsr-2256	165	10	fairness	fairness	NOUN
bjmsr-2256	165	11	and	and	CCONJ
bjmsr-2256	165	12	brand	brand	NOUN
bjmsr-2256	165	13	awareness	awareness	NOUN
bjmsr-2256	165	14	.	.	PUNCT
bjmsr-2256	166	1	h7b	h7b	NOUN
bjmsr-2256	166	2	:	:	PUNCT
bjmsr-2256	166	3	swift	swift	ADJ
bjmsr-2256	166	4	guanxi	guanxi	NOUN
bjmsr-2256	166	5	moderates	moderate	VERB
bjmsr-2256	166	6	the	the	DET
bjmsr-2256	166	7	relationship	relationship	NOUN
bjmsr-2256	166	8	between	between	ADP
bjmsr-2256	166	9	social	social	ADJ
bjmsr-2256	166	10	media	medium	NOUN
bjmsr-2256	166	11	marketing	marketing	NOUN
bjmsr-2256	166	12	and	and	CCONJ
bjmsr-2256	166	13	brand	brand	NOUN
bjmsr-2256	166	14	awareness	awareness	NOUN
bjmsr-2256	166	15	.	.	PUNCT
bjmsr-2256	167	1	h7c	h7c	PRON
bjmsr-2256	167	2	:	:	PUNCT
bjmsr-2256	167	3	swift	swift	ADJ
bjmsr-2256	167	4	guanxi	guanxi	NOUN
bjmsr-2256	167	5	moderates	moderate	VERB
bjmsr-2256	167	6	the	the	DET
bjmsr-2256	167	7	relationship	relationship	NOUN
bjmsr-2256	167	8	between	between	ADP
bjmsr-2256	167	9	service	service	NOUN
bjmsr-2256	167	10	innovation	innovation	NOUN
bjmsr-2256	167	11	and	and	CCONJ
bjmsr-2256	167	12	brand	brand	NOUN
bjmsr-2256	167	13	awareness	awareness	NOUN
bjmsr-2256	167	14	.	.	PUNCT
bjmsr-2256	168	1	liang	liang	PROPN
bjmsr-2256	168	2	,	,	PUNCT
bjmsr-2256	168	3	bangladesh	bangladesh	PROPN
bjmsr-2256	168	4	journal	journal	NOUN
bjmsr-2256	168	5	of	of	ADP
bjmsr-2256	168	6	multidisciplinary	multidisciplinary	ADJ
bjmsr-2256	168	7	scientific	scientific	ADJ
bjmsr-2256	168	8	research	research	NOUN
bjmsr-2256	168	9	9(6	9(6	NUM
bjmsr-2256	168	10	)	)	PUNCT
bjmsr-2256	168	11	(	(	PUNCT
bjmsr-2256	168	12	2024	2024	NUM
bjmsr-2256	168	13	)	)	PUNCT
bjmsr-2256	168	14	,	,	PUNCT
bjmsr-2256	168	15	1	1	NUM
bjmsr-2256	168	16	-	-	SYM
bjmsr-2256	168	17	16	16	NUM
bjmsr-2256	168	18	6	6	NUM
bjmsr-2256	168	19	h4	h4	PROPN
bjmsr-2256	168	20	figure	figure	NOUN
bjmsr-2256	168	21	1	1	NUM
bjmsr-2256	168	22	.	.	PUNCT
bjmsr-2256	168	23	research	research	NOUN
bjmsr-2256	168	24	framework	framework	NOUN
bjmsr-2256	168	25	materials	material	NOUN
bjmsr-2256	168	26	and	and	CCONJ
bjmsr-2256	168	27	methods	method	NOUN
bjmsr-2256	168	28	the	the	DET
bjmsr-2256	168	29	target	target	NOUN
bjmsr-2256	168	30	sample	sample	NOUN
bjmsr-2256	168	31	of	of	ADP
bjmsr-2256	168	32	this	this	DET
bjmsr-2256	168	33	study	study	NOUN
bjmsr-2256	168	34	is	be	AUX
bjmsr-2256	168	35	consumers	consumer	NOUN
bjmsr-2256	168	36	who	who	PRON
bjmsr-2256	168	37	have	have	AUX
bjmsr-2256	168	38	stayed	stay	VERB
bjmsr-2256	168	39	at	at	ADP
bjmsr-2256	168	40	least	least	ADV
bjmsr-2256	168	41	one	one	NUM
bjmsr-2256	168	42	night	night	NOUN
bjmsr-2256	168	43	in	in	ADP
bjmsr-2256	168	44	a	a	DET
bjmsr-2256	168	45	luxury	luxury	NOUN
bjmsr-2256	168	46	hotel	hotel	NOUN
bjmsr-2256	168	47	in	in	ADP
bjmsr-2256	168	48	mainland	mainland	NOUN
bjmsr-2256	168	49	china	china	PROPN
bjmsr-2256	168	50	for	for	ADP
bjmsr-2256	168	51	the	the	DET
bjmsr-2256	168	52	last	last	ADJ
bjmsr-2256	168	53	six	six	NUM
bjmsr-2256	168	54	months	month	NOUN
bjmsr-2256	168	55	.	.	PUNCT
bjmsr-2256	169	1	a	a	DET
bjmsr-2256	169	2	purposive	purposive	NOUN
bjmsr-2256	169	3	combined	combine	VERB
bjmsr-2256	169	4	with	with	ADP
bjmsr-2256	169	5	a	a	DET
bjmsr-2256	169	6	snowball	snowball	ADJ
bjmsr-2256	169	7	sampling	sampling	NOUN
bjmsr-2256	169	8	method	method	NOUN
bjmsr-2256	169	9	was	be	AUX
bjmsr-2256	169	10	used	use	VERB
bjmsr-2256	169	11	to	to	PART
bjmsr-2256	169	12	collect	collect	VERB
bjmsr-2256	169	13	data	datum	NOUN
bjmsr-2256	169	14	to	to	PART
bjmsr-2256	169	15	ensure	ensure	VERB
bjmsr-2256	169	16	the	the	DET
bjmsr-2256	169	17	responses	response	NOUN
bjmsr-2256	169	18	were	be	AUX
bjmsr-2256	169	19	reliable	reliable	ADJ
bjmsr-2256	169	20	and	and	CCONJ
bjmsr-2256	169	21	justifiable	justifiable	ADJ
bjmsr-2256	169	22	.	.	PUNCT
bjmsr-2256	170	1	the	the	DET
bjmsr-2256	170	2	data	data	NOUN
bjmsr-2256	170	3	collection	collection	NOUN
bjmsr-2256	170	4	process	process	NOUN
bjmsr-2256	170	5	involved	involve	VERB
bjmsr-2256	170	6	using	use	VERB
bjmsr-2256	170	7	two	two	NUM
bjmsr-2256	170	8	screening	screening	NOUN
bjmsr-2256	170	9	questions	question	NOUN
bjmsr-2256	170	10	:	:	PUNCT
bjmsr-2256	170	11	those	those	DET
bjmsr-2256	170	12	at	at	ADV
bjmsr-2256	170	13	least	least	ADV
bjmsr-2256	170	14	18	18	NUM
bjmsr-2256	170	15	years	year	NOUN
bjmsr-2256	170	16	of	of	ADP
bjmsr-2256	170	17	age	age	NOUN
bjmsr-2256	170	18	and	and	CCONJ
bjmsr-2256	170	19	those	those	PRON
bjmsr-2256	170	20	who	who	PRON
bjmsr-2256	170	21	have	have	AUX
bjmsr-2256	170	22	stayed	stay	VERB
bjmsr-2256	170	23	at	at	ADP
bjmsr-2256	170	24	least	least	ADV
bjmsr-2256	170	25	one	one	NUM
bjmsr-2256	170	26	night	night	NOUN
bjmsr-2256	170	27	in	in	ADP
bjmsr-2256	170	28	a	a	DET
bjmsr-2256	170	29	luxury	luxury	NOUN
bjmsr-2256	170	30	hotel	hotel	NOUN
bjmsr-2256	170	31	for	for	ADP
bjmsr-2256	170	32	the	the	DET
bjmsr-2256	170	33	past	past	ADJ
bjmsr-2256	170	34	six	six	NUM
bjmsr-2256	170	35	months	month	NOUN
bjmsr-2256	170	36	.	.	PUNCT
bjmsr-2256	171	1	the	the	DET
bjmsr-2256	171	2	survey	survey	NOUN
bjmsr-2256	171	3	was	be	AUX
bjmsr-2256	171	4	conducted	conduct	VERB
bjmsr-2256	171	5	online	online	ADV
bjmsr-2256	171	6	using	use	VERB
bjmsr-2256	171	7	a	a	DET
bjmsr-2256	171	8	digital	digital	ADJ
bjmsr-2256	171	9	questionnaire	questionnaire	NOUN
bjmsr-2256	171	10	created	create	VERB
bjmsr-2256	171	11	on	on	ADP
bjmsr-2256	171	12	the	the	DET
bjmsr-2256	171	13	sojump	sojump	NOUN
bjmsr-2256	171	14	platform	platform	NOUN
bjmsr-2256	171	15	,	,	PUNCT
bjmsr-2256	171	16	which	which	PRON
bjmsr-2256	171	17	is	be	AUX
bjmsr-2256	171	18	well	well	ADV
bjmsr-2256	171	19	-	-	PUNCT
bjmsr-2256	171	20	known	know	VERB
bjmsr-2256	171	21	and	and	CCONJ
bjmsr-2256	171	22	widely	widely	ADV
bjmsr-2256	171	23	used	use	VERB
bjmsr-2256	171	24	in	in	ADP
bjmsr-2256	171	25	china	china	PROPN
bjmsr-2256	171	26	for	for	ADP
bjmsr-2256	171	27	surveys	survey	NOUN
bjmsr-2256	171	28	.	.	PUNCT
bjmsr-2256	172	1	the	the	DET
bjmsr-2256	172	2	questionnaire	questionnaire	NOUN
bjmsr-2256	172	3	was	be	AUX
bjmsr-2256	172	4	then	then	ADV
bjmsr-2256	172	5	shared	share	VERB
bjmsr-2256	172	6	across	across	ADP
bjmsr-2256	172	7	social	social	ADJ
bjmsr-2256	172	8	media	medium	NOUN
bjmsr-2256	172	9	channels	channel	NOUN
bjmsr-2256	172	10	like	like	ADP
bjmsr-2256	172	11	wechat	wechat	PROPN
bjmsr-2256	172	12	and	and	CCONJ
bjmsr-2256	172	13	xiaohongshu	xiaohongshu	NOUN
bjmsr-2256	172	14	.	.	PUNCT
bjmsr-2256	173	1	qualified	qualified	ADJ
bjmsr-2256	173	2	participants	participant	NOUN
bjmsr-2256	173	3	in	in	ADP
bjmsr-2256	173	4	this	this	DET
bjmsr-2256	173	5	study	study	NOUN
bjmsr-2256	173	6	were	be	AUX
bjmsr-2256	173	7	urged	urge	VERB
bjmsr-2256	173	8	to	to	PART
bjmsr-2256	173	9	share	share	VERB
bjmsr-2256	173	10	the	the	DET
bjmsr-2256	173	11	survey	survey	NOUN
bjmsr-2256	173	12	questionnaire	questionnaire	NOUN
bjmsr-2256	173	13	with	with	ADP
bjmsr-2256	173	14	their	their	PRON
bjmsr-2256	173	15	peers	peer	NOUN
bjmsr-2256	173	16	and	and	CCONJ
bjmsr-2256	173	17	family	family	NOUN
bjmsr-2256	173	18	.	.	PUNCT
bjmsr-2256	174	1	only	only	ADV
bjmsr-2256	174	2	396	396	NUM
bjmsr-2256	174	3	eligible	eligible	ADJ
bjmsr-2256	174	4	responses	response	NOUN
bjmsr-2256	174	5	were	be	AUX
bjmsr-2256	174	6	received	receive	VERB
bjmsr-2256	174	7	for	for	ADP
bjmsr-2256	174	8	this	this	DET
bjmsr-2256	174	9	investigation	investigation	NOUN
bjmsr-2256	174	10	,	,	PUNCT
bjmsr-2256	174	11	which	which	PRON
bjmsr-2256	174	12	is	be	AUX
bjmsr-2256	174	13	more	more	ADJ
bjmsr-2256	174	14	than	than	ADP
bjmsr-2256	174	15	the	the	DET
bjmsr-2256	174	16	minimal	minimal	ADJ
bjmsr-2256	174	17	sample	sample	NOUN
bjmsr-2256	174	18	size	size	NOUN
bjmsr-2256	174	19	of	of	ADP
bjmsr-2256	174	20	153	153	NUM
bjmsr-2256	174	21	needed	need	VERB
bjmsr-2256	174	22	according	accord	VERB
bjmsr-2256	174	23	to	to	ADP
bjmsr-2256	174	24	the	the	DET
bjmsr-2256	174	25	g*power	g*power	PROPN
bjmsr-2256	174	26	software	software	NOUN
bjmsr-2256	174	27	.	.	PUNCT
bjmsr-2256	175	1	there	there	PRON
bjmsr-2256	175	2	are	be	VERB
bjmsr-2256	175	3	44.2	44.2	NUM
bjmsr-2256	175	4	%	%	NOUN
bjmsr-2256	175	5	male	male	NOUN
bjmsr-2256	175	6	and	and	CCONJ
bjmsr-2256	175	7	55.8	55.8	NUM
bjmsr-2256	175	8	%	%	NOUN
bjmsr-2256	175	9	female	female	ADJ
bjmsr-2256	175	10	participants	participant	NOUN
bjmsr-2256	175	11	in	in	ADP
bjmsr-2256	175	12	the	the	DET
bjmsr-2256	175	13	sample	sample	NOUN
bjmsr-2256	175	14	.	.	PUNCT
bjmsr-2256	176	1	of	of	ADP
bjmsr-2256	176	2	these	these	DET
bjmsr-2256	176	3	respondents	respondent	NOUN
bjmsr-2256	176	4	,	,	PUNCT
bjmsr-2256	176	5	56.8	56.8	NUM
bjmsr-2256	176	6	%	%	NOUN
bjmsr-2256	176	7	are	be	AUX
bjmsr-2256	176	8	in	in	ADP
bjmsr-2256	176	9	the	the	DET
bjmsr-2256	176	10	18–25	18–25	NUM
bjmsr-2256	176	11	age	age	NOUN
bjmsr-2256	176	12	group	group	NOUN
bjmsr-2256	176	13	,	,	PUNCT
bjmsr-2256	176	14	and	and	CCONJ
bjmsr-2256	176	15	18.7	18.7	NUM
bjmsr-2256	176	16	%	%	NOUN
bjmsr-2256	176	17	fall	fall	NOUN
bjmsr-2256	176	18	into	into	ADP
bjmsr-2256	176	19	the	the	DET
bjmsr-2256	176	20	36–45	36–45	NUM
bjmsr-2256	176	21	age	age	NOUN
bjmsr-2256	176	22	bracket	bracket	NOUN
bjmsr-2256	176	23	.	.	PUNCT
bjmsr-2256	177	1	as	as	ADP
bjmsr-2256	177	2	for	for	ADP
bjmsr-2256	177	3	the	the	DET
bjmsr-2256	177	4	measurement	measurement	NOUN
bjmsr-2256	177	5	instruments	instrument	NOUN
bjmsr-2256	177	6	,	,	PUNCT
bjmsr-2256	177	7	with	with	ADP
bjmsr-2256	177	8	a	a	DET
bjmsr-2256	177	9	few	few	ADJ
bjmsr-2256	177	10	modest	modest	ADJ
bjmsr-2256	177	11	modifications	modification	NOUN
bjmsr-2256	177	12	to	to	PART
bjmsr-2256	177	13	suit	suit	VERB
bjmsr-2256	177	14	the	the	DET
bjmsr-2256	177	15	context	context	NOUN
bjmsr-2256	177	16	of	of	ADP
bjmsr-2256	177	17	the	the	DET
bjmsr-2256	177	18	hotel	hotel	NOUN
bjmsr-2256	177	19	sector	sector	NOUN
bjmsr-2256	177	20	in	in	ADP
bjmsr-2256	177	21	mainland	mainland	PROPN
bjmsr-2256	177	22	china	china	PROPN
bjmsr-2256	177	23	,	,	PUNCT
bjmsr-2256	177	24	the	the	DET
bjmsr-2256	177	25	survey	survey	NOUN
bjmsr-2256	177	26	questions	question	NOUN
bjmsr-2256	177	27	were	be	AUX
bjmsr-2256	177	28	adapted	adapt	VERB
bjmsr-2256	177	29	from	from	ADP
bjmsr-2256	177	30	previously	previously	ADV
bjmsr-2256	177	31	published	publish	VERB
bjmsr-2256	177	32	literature	literature	NOUN
bjmsr-2256	177	33	.	.	PUNCT
bjmsr-2256	178	1	appendix	appendix	VERB
bjmsr-2256	178	2	a	a	DET
bjmsr-2256	178	3	presents	present	NOUN
bjmsr-2256	178	4	a	a	DET
bjmsr-2256	178	5	detailed	detailed	ADJ
bjmsr-2256	178	6	list	list	NOUN
bjmsr-2256	178	7	of	of	ADP
bjmsr-2256	178	8	measurement	measurement	NOUN
bjmsr-2256	178	9	items	item	NOUN
bjmsr-2256	178	10	and	and	CCONJ
bjmsr-2256	178	11	their	their	PRON
bjmsr-2256	178	12	sources	source	NOUN
bjmsr-2256	178	13	.	.	PUNCT
bjmsr-2256	179	1	using	use	VERB
bjmsr-2256	179	2	a	a	DET
bjmsr-2256	179	3	6	6	NUM
bjmsr-2256	179	4	-	-	PUNCT
bjmsr-2256	179	5	point	point	NOUN
bjmsr-2256	179	6	likert	likert	ADJ
bjmsr-2256	179	7	scale	scale	NOUN
bjmsr-2256	179	8	with	with	ADP
bjmsr-2256	179	9	one	one	NUM
bjmsr-2256	179	10	denoting	denote	VERB
bjmsr-2256	179	11	"	"	PUNCT
bjmsr-2256	179	12	strongly	strongly	ADV
bjmsr-2256	179	13	disagree	disagree	VERB
bjmsr-2256	179	14	"	"	PUNCT
bjmsr-2256	179	15	and	and	CCONJ
bjmsr-2256	179	16	six	six	NUM
bjmsr-2256	179	17	denoting	denote	VERB
bjmsr-2256	179	18	"	"	PUNCT
bjmsr-2256	179	19	strongly	strongly	ADV
bjmsr-2256	179	20	agree	agree	VERB
bjmsr-2256	179	21	,	,	PUNCT
bjmsr-2256	179	22	"	"	PUNCT
bjmsr-2256	179	23	respondents	respondent	NOUN
bjmsr-2256	179	24	were	be	AUX
bjmsr-2256	179	25	asked	ask	VERB
bjmsr-2256	179	26	to	to	PART
bjmsr-2256	179	27	rate	rate	VERB
bjmsr-2256	179	28	their	their	PRON
bjmsr-2256	179	29	opinion	opinion	NOUN
bjmsr-2256	179	30	for	for	ADP
bjmsr-2256	179	31	all	all	DET
bjmsr-2256	179	32	the	the	DET
bjmsr-2256	179	33	questions	question	NOUN
bjmsr-2256	179	34	asked	ask	VERB
bjmsr-2256	179	35	in	in	ADP
bjmsr-2256	179	36	the	the	DET
bjmsr-2256	179	37	questionnaire	questionnaire	NOUN
bjmsr-2256	179	38	.	.	PUNCT
bjmsr-2256	180	1	moreover	moreover	ADV
bjmsr-2256	180	2	,	,	PUNCT
bjmsr-2256	180	3	qualified	qualified	ADJ
bjmsr-2256	180	4	translators	translator	NOUN
bjmsr-2256	180	5	carried	carry	VERB
bjmsr-2256	180	6	out	out	ADP
bjmsr-2256	180	7	a	a	DET
bjmsr-2256	180	8	comprehensive	comprehensive	ADJ
bjmsr-2256	180	9	back	back	NOUN
bjmsr-2256	180	10	-	-	PUNCT
bjmsr-2256	180	11	to	to	ADP
bjmsr-2256	180	12	-	-	PUNCT
bjmsr-2256	180	13	back	back	NOUN
bjmsr-2256	180	14	translation	translation	NOUN
bjmsr-2256	180	15	procedure	procedure	NOUN
bjmsr-2256	180	16	to	to	PART
bjmsr-2256	180	17	ensure	ensure	VERB
bjmsr-2256	180	18	accurate	accurate	ADJ
bjmsr-2256	180	19	translation	translation	NOUN
bjmsr-2256	180	20	of	of	ADP
bjmsr-2256	180	21	the	the	DET
bjmsr-2256	180	22	content	content	NOUN
bjmsr-2256	180	23	from	from	ADP
bjmsr-2256	180	24	english	english	PROPN
bjmsr-2256	180	25	to	to	ADP
bjmsr-2256	180	26	chinese	chinese	PROPN
bjmsr-2256	180	27	,	,	PUNCT
bjmsr-2256	180	28	as	as	SCONJ
bjmsr-2256	180	29	the	the	DET
bjmsr-2256	180	30	chinese	chinese	ADJ
bjmsr-2256	180	31	people	people	NOUN
bjmsr-2256	180	32	are	be	AUX
bjmsr-2256	180	33	the	the	DET
bjmsr-2256	180	34	study	study	NOUN
bjmsr-2256	180	35	's	's	PART
bjmsr-2256	180	36	primary	primary	ADJ
bjmsr-2256	180	37	target	target	NOUN
bjmsr-2256	180	38	audience	audience	NOUN
bjmsr-2256	180	39	.	.	PUNCT
bjmsr-2256	181	1	moreover	moreover	ADV
bjmsr-2256	181	2	,	,	PUNCT
bjmsr-2256	181	3	a	a	DET
bjmsr-2256	181	4	panel	panel	NOUN
bjmsr-2256	181	5	of	of	ADP
bjmsr-2256	181	6	seven	seven	NUM
bjmsr-2256	181	7	native	native	ADJ
bjmsr-2256	181	8	speakers	speaker	NOUN
bjmsr-2256	181	9	with	with	ADP
bjmsr-2256	181	10	expertise	expertise	NOUN
bjmsr-2256	181	11	in	in	ADP
bjmsr-2256	181	12	tourism	tourism	NOUN
bjmsr-2256	181	13	-	-	PUNCT
bjmsr-2256	181	14	related	relate	VERB
bjmsr-2256	181	15	studies	study	NOUN
bjmsr-2256	181	16	validated	validate	VERB
bjmsr-2256	181	17	the	the	DET
bjmsr-2256	181	18	face	face	NOUN
bjmsr-2256	181	19	validity	validity	NOUN
bjmsr-2256	181	20	of	of	ADP
bjmsr-2256	181	21	these	these	DET
bjmsr-2256	181	22	items	item	NOUN
bjmsr-2256	181	23	during	during	ADP
bjmsr-2256	181	24	the	the	DET
bjmsr-2256	181	25	pre	pre	ADJ
bjmsr-2256	181	26	-	-	ADJ
bjmsr-2256	181	27	testing	testing	ADJ
bjmsr-2256	181	28	stage	stage	NOUN
bjmsr-2256	181	29	.	.	PUNCT
bjmsr-2256	182	1	furthermore	furthermore	ADV
bjmsr-2256	182	2	,	,	PUNCT
bjmsr-2256	182	3	a	a	DET
bjmsr-2256	182	4	pilot	pilot	NOUN
bjmsr-2256	182	5	test	test	NOUN
bjmsr-2256	182	6	with	with	ADP
bjmsr-2256	182	7	eighty	eighty	NUM
bjmsr-2256	182	8	respondents	respondent	NOUN
bjmsr-2256	182	9	demonstrated	demonstrate	VERB
bjmsr-2256	182	10	good	good	ADJ
bjmsr-2256	182	11	internal	internal	ADJ
bjmsr-2256	182	12	reliability	reliability	NOUN
bjmsr-2256	182	13	and	and	CCONJ
bjmsr-2256	182	14	convergent	convergent	NOUN
bjmsr-2256	182	15	validity	validity	NOUN
bjmsr-2256	182	16	.	.	PUNCT
bjmsr-2256	183	1	results	result	VERB
bjmsr-2256	183	2	this	this	DET
bjmsr-2256	183	3	work	work	NOUN
bjmsr-2256	183	4	uses	use	VERB
bjmsr-2256	183	5	pls	pls	NOUN
bjmsr-2256	183	6	-	-	PUNCT
bjmsr-2256	183	7	sem	sem	NOUN
bjmsr-2256	183	8	(	(	PUNCT
bjmsr-2256	183	9	partial	partial	ADJ
bjmsr-2256	183	10	least	least	ADJ
bjmsr-2256	183	11	squares	square	NOUN
bjmsr-2256	183	12	structural	structural	ADJ
bjmsr-2256	183	13	equation	equation	NOUN
bjmsr-2256	183	14	modelling	modelling	NOUN
bjmsr-2256	183	15	)	)	PUNCT
bjmsr-2256	183	16	and	and	CCONJ
bjmsr-2256	183	17	smartpls	smartpls	NOUN
bjmsr-2256	183	18	4	4	NUM
bjmsr-2256	183	19	software	software	NOUN
bjmsr-2256	183	20	for	for	ADP
bjmsr-2256	183	21	data	datum	NOUN
bjmsr-2256	183	22	analysis	analysis	NOUN
bjmsr-2256	183	23	.	.	PUNCT
bjmsr-2256	184	1	according	accord	VERB
bjmsr-2256	184	2	to	to	ADP
bjmsr-2256	184	3	hair	hair	NOUN
bjmsr-2256	184	4	et	et	PROPN
bjmsr-2256	184	5	al	al	PROPN
bjmsr-2256	184	6	.	.	PROPN
bjmsr-2256	185	1	(	(	PUNCT
bjmsr-2256	185	2	2019	2019	NUM
bjmsr-2256	185	3	)	)	PUNCT
bjmsr-2256	185	4	,	,	PUNCT
bjmsr-2256	185	5	pls	pls	PROPN
bjmsr-2256	185	6	-	-	PUNCT
bjmsr-2256	185	7	sem	sem	PROPN
bjmsr-2256	185	8	is	be	AUX
bjmsr-2256	185	9	particularly	particularly	ADV
bjmsr-2256	185	10	well	well	ADV
bjmsr-2256	185	11	-	-	PUNCT
bjmsr-2256	185	12	suited	suit	VERB
bjmsr-2256	185	13	for	for	ADP
bjmsr-2256	185	14	predictive	predictive	ADJ
bjmsr-2256	185	15	research	research	NOUN
bjmsr-2256	185	16	using	use	VERB
bjmsr-2256	185	17	intricate	intricate	ADJ
bjmsr-2256	185	18	models	model	NOUN
bjmsr-2256	185	19	with	with	ADP
bjmsr-2256	185	20	several	several	ADJ
bjmsr-2256	185	21	components	component	NOUN
bjmsr-2256	185	22	,	,	PUNCT
bjmsr-2256	185	23	indicators	indicator	NOUN
bjmsr-2256	185	24	,	,	PUNCT
bjmsr-2256	185	25	and	and	CCONJ
bjmsr-2256	185	26	pathways	pathway	NOUN
bjmsr-2256	185	27	.	.	PUNCT
bjmsr-2256	186	1	pls	pls	INTJ
bjmsr-2256	186	2	-	-	PUNCT
bjmsr-2256	186	3	sem	sem	PROPN
bjmsr-2256	186	4	was	be	AUX
bjmsr-2256	186	5	chosen	choose	VERB
bjmsr-2256	186	6	over	over	ADP
bjmsr-2256	186	7	covariance	covariance	NOUN
bjmsr-2256	186	8	-	-	PUNCT
bjmsr-2256	186	9	based	base	VERB
bjmsr-2256	186	10	structural	structural	ADJ
bjmsr-2256	186	11	equation	equation	NOUN
bjmsr-2256	186	12	modelling	modelling	NOUN
bjmsr-2256	186	13	(	(	PUNCT
bjmsr-2256	186	14	cb	cb	NOUN
bjmsr-2256	186	15	-	-	PUNCT
bjmsr-2256	186	16	sem	sem	NOUN
bjmsr-2256	186	17	)	)	PUNCT
bjmsr-2256	186	18	for	for	ADP
bjmsr-2256	186	19	this	this	DET
bjmsr-2256	186	20	investigation	investigation	NOUN
bjmsr-2256	186	21	due	due	ADP
bjmsr-2256	186	22	to	to	ADP
bjmsr-2256	186	23	its	its	PRON
bjmsr-2256	186	24	suitability	suitability	NOUN
bjmsr-2256	186	25	for	for	ADP
bjmsr-2256	186	26	extending	extend	VERB
bjmsr-2256	186	27	the	the	DET
bjmsr-2256	186	28	theory	theory	NOUN
bjmsr-2256	186	29	.	.	PUNCT
bjmsr-2256	187	1	this	this	DET
bjmsr-2256	187	2	study	study	NOUN
bjmsr-2256	187	3	uses	use	VERB
bjmsr-2256	187	4	statistical	statistical	ADJ
bjmsr-2256	187	5	and	and	CCONJ
bjmsr-2256	187	6	procedural	procedural	ADJ
bjmsr-2256	187	7	techniques	technique	NOUN
bjmsr-2256	187	8	to	to	PART
bjmsr-2256	187	9	avoid	avoid	VERB
bjmsr-2256	187	10	conventional	conventional	ADJ
bjmsr-2256	187	11	method	method	NOUN
bjmsr-2256	187	12	bias	bias	NOUN
bjmsr-2256	187	13	because	because	SCONJ
bjmsr-2256	187	14	exogenous	exogenous	ADJ
bjmsr-2256	187	15	and	and	CCONJ
bjmsr-2256	187	16	endogenous	endogenous	ADJ
bjmsr-2256	187	17	variables	variable	NOUN
bjmsr-2256	187	18	data	datum	NOUN
bjmsr-2256	187	19	were	be	AUX
bjmsr-2256	187	20	collected	collect	VERB
bjmsr-2256	187	21	from	from	ADP
bjmsr-2256	187	22	the	the	DET
bjmsr-2256	187	23	same	same	ADJ
bjmsr-2256	187	24	respondents	respondent	NOUN
bjmsr-2256	187	25	(	(	PUNCT
bjmsr-2256	187	26	podsakoff	podsakoff	NOUN
bjmsr-2256	187	27	et	et	PROPN
bjmsr-2256	187	28	al	al	PROPN
bjmsr-2256	187	29	.	.	PROPN
bjmsr-2256	187	30	,	,	PUNCT
bjmsr-2256	187	31	2003	2003	NUM
bjmsr-2256	187	32	)	)	PUNCT
bjmsr-2256	187	33	.	.	PUNCT
bjmsr-2256	188	1	it	it	PRON
bjmsr-2256	188	2	protected	protect	VERB
bjmsr-2256	188	3	respondent	respondent	NOUN
bjmsr-2256	188	4	confidentiality	confidentiality	NOUN
bjmsr-2256	188	5	and	and	CCONJ
bjmsr-2256	188	6	avoided	avoid	VERB
bjmsr-2256	188	7	using	use	VERB
bjmsr-2256	188	8	technical	technical	ADJ
bjmsr-2256	188	9	terms	term	NOUN
bjmsr-2256	188	10	and	and	CCONJ
bjmsr-2256	188	11	complicated	complicated	ADJ
bjmsr-2256	188	12	jargon	jargon	NOUN
bjmsr-2256	188	13	in	in	ADP
bjmsr-2256	188	14	the	the	DET
bjmsr-2256	188	15	survey	survey	NOUN
bjmsr-2256	188	16	design	design	NOUN
bjmsr-2256	188	17	to	to	PART
bjmsr-2256	188	18	allay	allay	VERB
bjmsr-2256	188	19	procedural	procedural	ADJ
bjmsr-2256	188	20	worries	worry	NOUN
bjmsr-2256	188	21	.	.	PUNCT
bjmsr-2256	189	1	two	two	NUM
bjmsr-2256	189	2	widely	widely	ADV
bjmsr-2256	189	3	accepted	accept	VERB
bjmsr-2256	189	4	approaches	approach	NOUN
bjmsr-2256	189	5	were	be	AUX
bjmsr-2256	189	6	used	use	VERB
bjmsr-2256	189	7	to	to	PART
bjmsr-2256	189	8	reduce	reduce	VERB
bjmsr-2256	189	9	common	common	ADJ
bjmsr-2256	189	10	method	method	NOUN
bjmsr-2256	189	11	variance	variance	NOUN
bjmsr-2256	189	12	(	(	PUNCT
bjmsr-2256	189	13	cmv	cmv	NOUN
bjmsr-2256	189	14	)	)	PUNCT
bjmsr-2256	189	15	.	.	PUNCT
bjmsr-2256	190	1	first	first	ADV
bjmsr-2256	190	2	,	,	PUNCT
bjmsr-2256	190	3	hair	hair	NOUN
bjmsr-2256	190	4	et	et	PROPN
bjmsr-2256	190	5	al	al	PROPN
bjmsr-2256	190	6	.	.	PROPN
bjmsr-2256	190	7	's	's	PART
bjmsr-2256	190	8	(	(	PUNCT
bjmsr-2256	190	9	2019	2019	NUM
bjmsr-2256	190	10	)	)	PUNCT
bjmsr-2256	190	11	full	full	ADJ
bjmsr-2256	190	12	collinearity	collinearity	NOUN
bjmsr-2256	190	13	approach	approach	NOUN
bjmsr-2256	190	14	was	be	AUX
bjmsr-2256	190	15	adopted	adopt	VERB
bjmsr-2256	190	16	.	.	PUNCT
bjmsr-2256	191	1	as	as	SCONJ
bjmsr-2256	191	2	shown	show	VERB
bjmsr-2256	191	3	in	in	ADP
bjmsr-2256	191	4	table	table	NOUN
bjmsr-2256	191	5	3	3	NUM
bjmsr-2256	191	6	,	,	PUNCT
bjmsr-2256	191	7	all	all	PRON
bjmsr-2256	191	8	constructs	construct	VERB
bjmsr-2256	191	9	'	'	PART
bjmsr-2256	191	10	variance	variance	NOUN
bjmsr-2256	191	11	inflation	inflation	NOUN
bjmsr-2256	191	12	factor	factor	NOUN
bjmsr-2256	191	13	(	(	PUNCT
bjmsr-2256	191	14	vif	vif	NOUN
bjmsr-2256	191	15	)	)	PUNCT
bjmsr-2256	191	16	values	value	NOUN
bjmsr-2256	191	17	were	be	AUX
bjmsr-2256	191	18	between	between	ADP
bjmsr-2256	191	19	3.718	3.718	NUM
bjmsr-2256	191	20	and	and	CCONJ
bjmsr-2256	191	21	4.913	4.913	NUM
bjmsr-2256	191	22	,	,	PUNCT
bjmsr-2256	191	23	indicating	indicate	VERB
bjmsr-2256	191	24	that	that	SCONJ
bjmsr-2256	191	25	cmv	cmv	PROPN
bjmsr-2256	191	26	had	have	VERB
bjmsr-2256	191	27	a	a	DET
bjmsr-2256	191	28	negligible	negligible	ADJ
bjmsr-2256	191	29	effect	effect	NOUN
bjmsr-2256	191	30	on	on	ADP
bjmsr-2256	191	31	the	the	DET
bjmsr-2256	191	32	dataset	dataset	NOUN
bjmsr-2256	191	33	.	.	PUNCT
bjmsr-2256	192	1	second	second	ADJ
bjmsr-2256	192	2	,	,	PUNCT
bjmsr-2256	192	3	we	we	PRON
bjmsr-2256	192	4	applied	apply	VERB
bjmsr-2256	192	5	the	the	DET
bjmsr-2256	192	6	liang	liang	PROPN
bjmsr-2256	192	7	et	et	PROPN
bjmsr-2256	192	8	al	al	PROPN
bjmsr-2256	192	9	.	.	PROPN
bjmsr-2256	193	1	(	(	PUNCT
bjmsr-2256	193	2	2007	2007	NUM
bjmsr-2256	193	3	)	)	PUNCT
bjmsr-2256	193	4	described	describe	VERB
bjmsr-2256	193	5	unmeasured	unmeasured	ADJ
bjmsr-2256	193	6	common	common	ADJ
bjmsr-2256	193	7	latent	latent	NOUN
bjmsr-2256	193	8	component	component	NOUN
bjmsr-2256	193	9	technique	technique	NOUN
bjmsr-2256	193	10	.	.	PUNCT
bjmsr-2256	194	1	appendix	appendix	PROPN
bjmsr-2256	194	2	b	b	PROPN
bjmsr-2256	194	3	shows	show	VERB
bjmsr-2256	194	4	that	that	SCONJ
bjmsr-2256	194	5	the	the	DET
bjmsr-2256	194	6	substantial	substantial	ADJ
bjmsr-2256	194	7	substantive	substantive	ADJ
bjmsr-2256	194	8	-	-	PUNCT
bjmsr-2256	194	9	to	to	ADP
bjmsr-2256	194	10	-	-	PUNCT
bjmsr-2256	194	11	method	method	NOUN
bjmsr-2256	194	12	variance	variance	NOUN
bjmsr-2256	194	13	ratio	ratio	NOUN
bjmsr-2256	194	14	was	be	AUX
bjmsr-2256	194	15	14.275:1	14.275:1	NUM
bjmsr-2256	194	16	,	,	PUNCT
bjmsr-2256	194	17	with	with	ADP
bjmsr-2256	194	18	all	all	DET
bjmsr-2256	194	19	substantive	substantive	ADJ
bjmsr-2256	194	20	factor	factor	NOUN
bjmsr-2256	194	21	loadings	loading	NOUN
bjmsr-2256	194	22	(	(	PUNCT
bjmsr-2256	194	23	r1	r1	PROPN
bjmsr-2256	194	24	)	)	PUNCT
bjmsr-2256	194	25	significantly	significantly	ADV
bjmsr-2256	194	26	more	more	ADV
bjmsr-2256	194	27	significant	significant	ADJ
bjmsr-2256	194	28	than	than	ADP
bjmsr-2256	194	29	the	the	DET
bjmsr-2256	194	30	method	method	NOUN
bjmsr-2256	194	31	factor	factor	NOUN
bjmsr-2256	194	32	loadings	loading	NOUN
bjmsr-2256	194	33	(	(	PUNCT
bjmsr-2256	194	34	r2	r2	PROPN
bjmsr-2256	194	35	)	)	PUNCT
bjmsr-2256	194	36	.	.	PUNCT
bjmsr-2256	195	1	this	this	PRON
bjmsr-2256	195	2	suggests	suggest	VERB
bjmsr-2256	195	3	that	that	SCONJ
bjmsr-2256	195	4	the	the	DET
bjmsr-2256	195	5	typical	typical	ADJ
bjmsr-2256	195	6	procedure	procedure	NOUN
bjmsr-2256	195	7	variance	variance	NOUN
bjmsr-2256	195	8	in	in	ADP
bjmsr-2256	195	9	this	this	DET
bjmsr-2256	195	10	study	study	NOUN
bjmsr-2256	195	11	will	will	AUX
bjmsr-2256	195	12	likely	likely	ADV
bjmsr-2256	195	13	be	be	AUX
bjmsr-2256	195	14	delicate	delicate	ADJ
bjmsr-2256	195	15	.	.	PUNCT
bjmsr-2256	196	1	assessment	assessment	NOUN
bjmsr-2256	196	2	of	of	ADP
bjmsr-2256	196	3	measurement	measurement	NOUN
bjmsr-2256	196	4	model	model	NOUN
bjmsr-2256	196	5	table	table	NOUN
bjmsr-2256	196	6	1	1	NUM
bjmsr-2256	196	7	shows	show	VERB
bjmsr-2256	196	8	that	that	SCONJ
bjmsr-2256	196	9	all	all	DET
bjmsr-2256	196	10	constructs	construct	NOUN
bjmsr-2256	196	11	readily	readily	ADV
bjmsr-2256	196	12	exceeded	exceed	VERB
bjmsr-2256	196	13	the	the	DET
bjmsr-2256	196	14	minimum	minimum	ADJ
bjmsr-2256	196	15	standards	standard	NOUN
bjmsr-2256	196	16	for	for	ADP
bjmsr-2256	196	17	convergent	convergent	NOUN
bjmsr-2256	196	18	validity	validity	NOUN
bjmsr-2256	196	19	and	and	CCONJ
bjmsr-2256	196	20	composite	composite	ADJ
bjmsr-2256	196	21	reliability	reliability	NOUN
bjmsr-2256	196	22	,	,	PUNCT
bjmsr-2256	196	23	with	with	SCONJ
bjmsr-2256	196	24	all	all	DET
bjmsr-2256	196	25	average	average	ADJ
bjmsr-2256	196	26	variance	variance	NOUN
bjmsr-2256	196	27	extracted	extract	VERB
bjmsr-2256	196	28	(	(	PUNCT
bjmsr-2256	196	29	ave	ave	NOUN
bjmsr-2256	196	30	)	)	PUNCT
bjmsr-2256	196	31	values	value	NOUN
bjmsr-2256	196	32	greater	great	ADJ
bjmsr-2256	196	33	than	than	ADP
bjmsr-2256	196	34	0.50	0.50	NUM
bjmsr-2256	196	35	and	and	CCONJ
bjmsr-2256	196	36	all	all	DET
bjmsr-2256	196	37	factor	factor	NOUN
bjmsr-2256	196	38	loadings	loading	NOUN
bjmsr-2256	196	39	above	above	ADP
bjmsr-2256	196	40	0.70	0.70	NUM
bjmsr-2256	196	41	(	(	PUNCT
bjmsr-2256	196	42	hair	hair	NOUN
bjmsr-2256	196	43	et	et	PROPN
bjmsr-2256	196	44	al	al	PROPN
bjmsr-2256	196	45	.	.	PROPN
bjmsr-2256	196	46	,	,	PUNCT
bjmsr-2256	196	47	2019	2019	NUM
bjmsr-2256	196	48	)	)	PUNCT
bjmsr-2256	196	49	.	.	PUNCT
bjmsr-2256	197	1	as	as	ADP
bjmsr-2256	197	2	a	a	DET
bjmsr-2256	197	3	result	result	NOUN
bjmsr-2256	197	4	,	,	PUNCT
bjmsr-2256	197	5	convergent	convergent	ADJ
bjmsr-2256	197	6	validity	validity	NOUN
bjmsr-2256	197	7	and	and	CCONJ
bjmsr-2256	197	8	internal	internal	ADJ
bjmsr-2256	197	9	consistency	consistency	NOUN
bjmsr-2256	197	10	are	be	AUX
bjmsr-2256	197	11	proven	prove	VERB
bjmsr-2256	197	12	.	.	PUNCT
bjmsr-2256	198	1	next	next	ADV
bjmsr-2256	198	2	,	,	PUNCT
bjmsr-2256	198	3	as	as	SCONJ
bjmsr-2256	198	4	shown	show	VERB
bjmsr-2256	198	5	in	in	ADP
bjmsr-2256	198	6	table	table	NOUN
bjmsr-2256	198	7	2	2	NUM
bjmsr-2256	198	8	,	,	PUNCT
bjmsr-2256	198	9	the	the	DET
bjmsr-2256	198	10	study	study	NOUN
bjmsr-2256	198	11	validates	validate	VERB
bjmsr-2256	198	12	discriminant	discriminant	ADJ
bjmsr-2256	198	13	validity	validity	NOUN
bjmsr-2256	198	14	following	follow	VERB
bjmsr-2256	198	15	the	the	DET
bjmsr-2256	198	16	fornell	fornell	NOUN
bjmsr-2256	198	17	-	-	PUNCT
bjmsr-2256	198	18	larcker	larcker	NOUN
bjmsr-2256	198	19	criterion	criterion	NOUN
bjmsr-2256	198	20	.	.	PUNCT
bjmsr-2256	199	1	all	all	DET
bjmsr-2256	199	2	indicator	indicator	NOUN
bjmsr-2256	199	3	intercorrelations	intercorrelation	NOUN
bjmsr-2256	199	4	are	be	AUX
bjmsr-2256	199	5	less	less	ADJ
bjmsr-2256	199	6	than	than	ADP
bjmsr-2256	199	7	the	the	DET
bjmsr-2256	199	8	square	square	ADJ
bjmsr-2256	199	9	roots	root	NOUN
bjmsr-2256	199	10	of	of	ADP
bjmsr-2256	199	11	the	the	DET
bjmsr-2256	199	12	ave	ave	NOUN
bjmsr-2256	199	13	values	value	NOUN
bjmsr-2256	199	14	(	(	PUNCT
bjmsr-2256	199	15	hair	hair	NOUN
bjmsr-2256	199	16	et	et	PROPN
bjmsr-2256	199	17	al	al	PROPN
bjmsr-2256	199	18	.	.	PROPN
bjmsr-2256	199	19	,	,	PUNCT
bjmsr-2256	199	20	2019	2019	NUM
bjmsr-2256	199	21	)	)	PUNCT
bjmsr-2256	199	22	.	.	PUNCT
bjmsr-2256	200	1	perceived	perceive	VERB
bjmsr-2256	200	2	price	price	NOUN
bjmsr-2256	200	3	fairness	fairness	NOUN
bjmsr-2256	200	4	social	social	ADJ
bjmsr-2256	200	5	media	medium	NOUN
bjmsr-2256	200	6	marketing	marketing	NOUN
bjmsr-2256	200	7	perceived	perceive	VERB
bjmsr-2256	200	8	service	service	NOUN
bjmsr-2256	200	9	innovation	innovation	NOUN
bjmsr-2256	200	10	brand	brand	NOUN
bjmsr-2256	200	11	image	image	PROPN
bjmsr-2256	200	12	brand	brand	NOUN
bjmsr-2256	200	13	awareness	awareness	NOUN
bjmsr-2256	200	14	perceived	perceive	VERB
bjmsr-2256	200	15	service	service	NOUN
bjmsr-2256	200	16	quality	quality	NOUN
bjmsr-2256	200	17	customer	customer	NOUN
bjmsr-2256	200	18	satisfaction	satisfaction	NOUN
bjmsr-2256	200	19	customer	customer	NOUN
bjmsr-2256	200	20	loyalty	loyalty	NOUN
bjmsr-2256	200	21	swift	swift	ADJ
bjmsr-2256	200	22	guanxi	guanxi	NOUN
bjmsr-2256	200	23	word	word	NOUN
bjmsr-2256	200	24	-	-	PUNCT
bjmsr-2256	200	25	of	of	ADP
bjmsr-2256	200	26	-	-	PUNCT
bjmsr-2256	200	27	mouth	mouth	NOUN
bjmsr-2256	200	28	communication	communication	NOUN
bjmsr-2256	200	29	marketing	marketing	NOUN
bjmsr-2256	200	30	factors	factor	NOUN
bjmsr-2256	200	31	h7a	h7a	PROPN
bjmsr-2256	200	32	liang	liang	PROPN
bjmsr-2256	200	33	,	,	PUNCT
bjmsr-2256	200	34	bangladesh	bangladesh	PROPN
bjmsr-2256	200	35	journal	journal	NOUN
bjmsr-2256	200	36	of	of	ADP
bjmsr-2256	200	37	multidisciplinary	multidisciplinary	ADJ
bjmsr-2256	200	38	scientific	scientific	ADJ
bjmsr-2256	200	39	research	research	NOUN
bjmsr-2256	200	40	9(6	9(6	NUM
bjmsr-2256	200	41	)	)	PUNCT
bjmsr-2256	200	42	(	(	PUNCT
bjmsr-2256	200	43	2024	2024	NUM
bjmsr-2256	200	44	)	)	PUNCT
bjmsr-2256	200	45	,	,	PUNCT
bjmsr-2256	200	46	1	1	NUM
bjmsr-2256	200	47	-	-	SYM
bjmsr-2256	200	48	16	16	NUM
bjmsr-2256	200	49	7	7	NUM
bjmsr-2256	200	50	table	table	NOUN
bjmsr-2256	200	51	1	1	NUM
bjmsr-2256	200	52	.	.	PUNCT
bjmsr-2256	200	53	assessment	assessment	NOUN
bjmsr-2256	200	54	of	of	ADP
bjmsr-2256	200	55	loading	loading	NOUN
bjmsr-2256	200	56	,	,	PUNCT
bjmsr-2256	200	57	reliability	reliability	NOUN
bjmsr-2256	200	58	and	and	CCONJ
bjmsr-2256	200	59	convergent	convergent	NOUN
bjmsr-2256	200	60	validity	validity	NOUN
bjmsr-2256	200	61	construct	construct	VERB
bjmsr-2256	200	62	items	item	NOUN
bjmsr-2256	200	63	loading	load	VERB
bjmsr-2256	200	64	cronbach	cronbach	NOUN
bjmsr-2256	200	65	's	's	PART
bjmsr-2256	200	66	alpha	alpha	ADJ
bjmsr-2256	200	67	composite	composite	ADJ
bjmsr-2256	200	68	reliability	reliability	NOUN
bjmsr-2256	200	69	(	(	PUNCT
bjmsr-2256	200	70	rho_a	rho_a	NOUN
bjmsr-2256	200	71	)	)	PUNCT
bjmsr-2256	200	72	composite	composite	ADJ
bjmsr-2256	200	73	reliability	reliability	NOUN
bjmsr-2256	200	74	(	(	PUNCT
bjmsr-2256	200	75	rho_c	rho_c	NOUN
bjmsr-2256	200	76	)	)	PUNCT
bjmsr-2256	200	77	average	average	ADJ
bjmsr-2256	200	78	variance	variance	NOUN
bjmsr-2256	200	79	extracted	extract	VERB
bjmsr-2256	200	80	(	(	PUNCT
bjmsr-2256	200	81	ave	ave	NOUN
bjmsr-2256	200	82	)	)	PUNCT
bjmsr-2256	201	1	ba	ba	PROPN
bjmsr-2256	202	1	ba1	ba1	PROPN
bjmsr-2256	202	2	ba2	ba2	PROPN
bjmsr-2256	202	3	ba3	ba3	PROPN
bjmsr-2256	202	4	0.964	0.964	NUM
bjmsr-2256	202	5	0.958	0.958	NUM
bjmsr-2256	202	6	0.950	0.950	NUM
bjmsr-2256	202	7	0.955	0.955	NUM
bjmsr-2256	202	8	0.955	0.955	NUM
bjmsr-2256	202	9	0.971	0.971	NUM
bjmsr-2256	202	10	0.917	0.917	NUM
bjmsr-2256	202	11	bi	bi	NOUN
bjmsr-2256	202	12	bi1	bi1	PROPN
bjmsr-2256	202	13	bi2	bi2	PROPN
bjmsr-2256	202	14	bi3	bi3	ADP
bjmsr-2256	202	15	0.914	0.914	NUM
bjmsr-2256	202	16	0.948	0.948	NUM
bjmsr-2256	202	17	0.923	0.923	NUM
bjmsr-2256	202	18	0.920	0.920	NUM
bjmsr-2256	202	19	0.921	0.921	NUM
bjmsr-2256	202	20	0.949	0.949	NUM
bjmsr-2256	202	21	0.862	0.862	NUM
bjmsr-2256	202	22	cl	cl	NOUN
bjmsr-2256	202	23	cl1	cl1	NOUN
bjmsr-2256	202	24	cl2	cl2	PROPN
bjmsr-2256	202	25	cl3	cl3	PROPN
bjmsr-2256	202	26	0.921	0.921	NUM
bjmsr-2256	202	27	0.928	0.928	NUM
bjmsr-2256	202	28	0.913	0.913	NUM
bjmsr-2256	202	29	0.910	0.910	NUM
bjmsr-2256	202	30	0.910	0.910	NUM
bjmsr-2256	202	31	0.944	0.944	NUM
bjmsr-2256	202	32	0.848	0.848	NUM
bjmsr-2256	202	33	cs	cs	PROPN
bjmsr-2256	202	34	cs1	cs1	PROPN
bjmsr-2256	202	35	cs2	cs2	PROPN
bjmsr-2256	202	36	cs3	cs3	PROPN
bjmsr-2256	202	37	0.922	0.922	NUM
bjmsr-2256	202	38	0.932	0.932	NUM
bjmsr-2256	202	39	0.933	0.933	NUM
bjmsr-2256	202	40	0.921	0.921	NUM
bjmsr-2256	202	41	0.921	0.921	NUM
bjmsr-2256	202	42	0.950	0.950	NUM
bjmsr-2256	202	43	0.863	0.863	NUM
bjmsr-2256	202	44	pf	pf	PROPN
bjmsr-2256	202	45	pf1	pf1	NOUN
bjmsr-2256	202	46	pf2	pf2	PROPN
bjmsr-2256	202	47	pf3	pf3	PROPN
bjmsr-2256	202	48	pf4	pf4	NOUN
bjmsr-2256	202	49	0.889	0.889	NUM
bjmsr-2256	202	50	0.880	0.880	NUM
bjmsr-2256	202	51	0.894	0.894	NUM
bjmsr-2256	202	52	0.919	0.919	NUM
bjmsr-2256	202	53	0.918	0.918	NUM
bjmsr-2256	202	54	0.919	0.919	NUM
bjmsr-2256	202	55	0.942	0.942	NUM
bjmsr-2256	202	56	0.802	0.802	NUM
bjmsr-2256	202	57	psq	psq	NOUN
bjmsr-2256	202	58	psq1	psq1	PROPN
bjmsr-2256	202	59	psq2	psq2	PROPN
bjmsr-2256	202	60	psq3	psq3	PROPN
bjmsr-2256	202	61	psq4	psq4	PROPN
bjmsr-2256	202	62	psq5	psq5	PROPN
bjmsr-2256	202	63	psq6	psq6	PROPN
bjmsr-2256	202	64	psq7	psq7	PROPN
bjmsr-2256	202	65	0.879	0.879	NUM
bjmsr-2256	202	66	0.886	0.886	NUM
bjmsr-2256	203	1	0.911	0.911	NUM
bjmsr-2256	203	2	0.916	0.916	NUM
bjmsr-2256	203	3	0.907	0.907	NUM
bjmsr-2256	203	4	0.919	0.919	NUM
bjmsr-2256	203	5	0.887	0.887	NUM
bjmsr-2256	203	6	0.961	0.961	NUM
bjmsr-2256	203	7	0.963	0.963	NUM
bjmsr-2256	203	8	0.968	0.968	NUM
bjmsr-2256	203	9	0.812	0.812	NUM
bjmsr-2256	203	10	sgx	sgx	PROPN
bjmsr-2256	203	11	sgx1	sgx1	PROPN
bjmsr-2256	203	12	sgx2	sgx2	PROPN
bjmsr-2256	203	13	sgx3	sgx3	PROPN
bjmsr-2256	203	14	sgx4	sgx4	PROPN
bjmsr-2256	203	15	sgx5	sgx5	NOUN
bjmsr-2256	203	16	sgx6	sgx6	VERB
bjmsr-2256	203	17	sgx7	sgx7	NOUN
bjmsr-2256	203	18	sgx8	sgx8	PROPN
bjmsr-2256	203	19	sgx9	sgx9	PROPN
bjmsr-2256	203	20	0.925	0.925	NUM
bjmsr-2256	203	21	0.943	0.943	NUM
bjmsr-2256	203	22	0.937	0.937	NUM
bjmsr-2256	203	23	0.932	0.932	NUM
bjmsr-2256	203	24	0.907	0.907	NUM
bjmsr-2256	203	25	0.911	0.911	NUM
bjmsr-2256	203	26	0.937	0.937	NUM
bjmsr-2256	203	27	0.921	0.921	NUM
bjmsr-2256	203	28	0.910	0.910	NUM
bjmsr-2256	203	29	0.979	0.979	NUM
bjmsr-2256	203	30	0.979	0.979	NUM
bjmsr-2256	203	31	0.982	0.982	NUM
bjmsr-2256	203	32	0.855	0.855	NUM
bjmsr-2256	203	33	si	si	NOUN
bjmsr-2256	203	34	si1	si1	PROPN
bjmsr-2256	203	35	si2	si2	NOUN
bjmsr-2256	203	36	si3	si3	PROPN
bjmsr-2256	203	37	si4	si4	PROPN
bjmsr-2256	203	38	0.914	0.914	NUM
bjmsr-2256	203	39	0.950	0.950	NUM
bjmsr-2256	203	40	0.938	0.938	NUM
bjmsr-2256	203	41	0.845	0.845	NUM
bjmsr-2256	203	42	0.932	0.932	NUM
bjmsr-2256	203	43	0.936	0.936	NUM
bjmsr-2256	203	44	0.952	0.952	NUM
bjmsr-2256	203	45	0.833	0.833	NUM
bjmsr-2256	203	46	smm	smm	PROPN
bjmsr-2256	203	47	smm1	smm1	NOUN
bjmsr-2256	203	48	smm2	smm2	PROPN
bjmsr-2256	203	49	smm3	smm3	PROPN
bjmsr-2256	203	50	smm4	smm4	PROPN
bjmsr-2256	203	51	smm5	smm5	PROPN
bjmsr-2256	203	52	0.873	0.873	NUM
bjmsr-2256	203	53	0.922	0.922	NUM
bjmsr-2256	203	54	0.916	0.916	NUM
bjmsr-2256	203	55	0.921	0.921	NUM
bjmsr-2256	203	56	0.909	0.909	NUM
bjmsr-2256	203	57	0.947	0.947	NUM
bjmsr-2256	203	58	0.949	0.949	NUM
bjmsr-2256	203	59	0.959	0.959	NUM
bjmsr-2256	203	60	0.825	0.825	NUM
bjmsr-2256	203	61	wom	wom	PROPN
bjmsr-2256	203	62	wom1	wom1	PROPN
bjmsr-2256	203	63	wom2	wom2	PROPN
bjmsr-2256	203	64	wom3	wom3	PROPN
bjmsr-2256	203	65	wom4	wom4	PROPN
bjmsr-2256	203	66	wom5	wom5	VERB
bjmsr-2256	203	67	0.857	0.857	NUM
bjmsr-2256	203	68	0.919	0.919	NUM
bjmsr-2256	203	69	0.917	0.917	NUM
bjmsr-2256	203	70	0.935	0.935	NUM
bjmsr-2256	203	71	0.871	0.871	NUM
bjmsr-2256	203	72	0.941	0.941	NUM
bjmsr-2256	203	73	0.945	0.945	NUM
bjmsr-2256	203	74	0.955	0.955	NUM
bjmsr-2256	203	75	0.811	0.811	NUM
bjmsr-2256	203	76	notes	note	NOUN
bjmsr-2256	203	77	:	:	PUNCT
bjmsr-2256	203	78	ba=	ba=	PROPN
bjmsr-2256	203	79	brand	brand	NOUN
bjmsr-2256	203	80	awareness	awareness	NOUN
bjmsr-2256	203	81	;	;	PUNCT
bjmsr-2256	203	82	bi	bi	NOUN
bjmsr-2256	203	83	=	=	PROPN
bjmsr-2256	203	84	brand	brand	NOUN
bjmsr-2256	203	85	image	image	NOUN
bjmsr-2256	203	86	;	;	PUNCT
bjmsr-2256	203	87	cl	cl	NOUN
bjmsr-2256	203	88	=	=	NOUN
bjmsr-2256	203	89	customer	customer	NOUN
bjmsr-2256	203	90	loyalty	loyalty	NOUN
bjmsr-2256	203	91	;	;	PUNCT
bjmsr-2256	203	92	cs	cs	PROPN
bjmsr-2256	203	93	=	=	PROPN
bjmsr-2256	203	94	customer	customer	NOUN
bjmsr-2256	203	95	satisfaction	satisfaction	NOUN
bjmsr-2256	203	96	;	;	PUNCT
bjmsr-2256	203	97	pf	pf	NOUN
bjmsr-2256	203	98	=	=	SYM
bjmsr-2256	203	99	price	price	NOUN
bjmsr-2256	203	100	fairness	fairness	NOUN
bjmsr-2256	203	101	;	;	PUNCT
bjmsr-2256	203	102	psq	psq	NOUN
bjmsr-2256	203	103	=	=	SYM
bjmsr-2256	203	104	perceived	perceive	VERB
bjmsr-2256	203	105	service	service	NOUN
bjmsr-2256	203	106	quality	quality	NOUN
bjmsr-2256	203	107	;	;	PUNCT
bjmsr-2256	203	108	sgx	sgx	PROPN
bjmsr-2256	203	109	=	=	PUNCT
bjmsr-2256	203	110	swift	swift	ADJ
bjmsr-2256	203	111	guanxi	guanxi	NOUN
bjmsr-2256	203	112	;	;	PUNCT
bjmsr-2256	203	113	si	si	NOUN
bjmsr-2256	203	114	=	=	PROPN
bjmsr-2256	203	115	service	service	NOUN
bjmsr-2256	203	116	innovation	innovation	NOUN
bjmsr-2256	203	117	;	;	PUNCT
bjmsr-2256	203	118	smm	smm	NOUN
bjmsr-2256	203	119	=	=	PUNCT
bjmsr-2256	203	120	social	social	ADJ
bjmsr-2256	203	121	media	medium	NOUN
bjmsr-2256	203	122	marketing	marketing	NOUN
bjmsr-2256	203	123	;	;	PUNCT
bjmsr-2256	204	1	wom=	wom=	PRON
bjmsr-2256	204	2	word	word	NOUN
bjmsr-2256	204	3	-	-	PUNCT
bjmsr-2256	204	4	of	of	ADP
bjmsr-2256	204	5	-	-	PUNCT
bjmsr-2256	204	6	mouth	mouth	NOUN
bjmsr-2256	204	7	communication	communication	NOUN
bjmsr-2256	204	8	.	.	PUNCT
bjmsr-2256	205	1	table	table	NOUN
bjmsr-2256	205	2	2	2	NUM
bjmsr-2256	205	3	.	.	PUNCT
bjmsr-2256	206	1	discriminant	discriminant	ADJ
bjmsr-2256	206	2	validity	validity	NOUN
bjmsr-2256	206	3	analysis	analysis	NOUN
bjmsr-2256	206	4	(	(	PUNCT
bjmsr-2256	206	5	fornell	fornell	NOUN
bjmsr-2256	206	6	-	-	PUNCT
bjmsr-2256	206	7	larcker	larcker	NOUN
bjmsr-2256	206	8	criterion	criterion	NOUN
bjmsr-2256	206	9	)	)	PUNCT
bjmsr-2256	207	1	ba	ba	PROPN
bjmsr-2256	207	2	bi	bi	ADJ
bjmsr-2256	207	3	cl	cl	PROPN
bjmsr-2256	207	4	cs	cs	PROPN
bjmsr-2256	207	5	pf	pf	PROPN
bjmsr-2256	207	6	psq	psq	PROPN
bjmsr-2256	207	7	sgx	sgx	PROPN
bjmsr-2256	207	8	si	si	PROPN
bjmsr-2256	207	9	smm	smm	X
bjmsr-2256	207	10	wom	wom	PROPN
bjmsr-2256	207	11	ba	ba	PROPN
bjmsr-2256	207	12	0.957	0.957	NUM
bjmsr-2256	207	13	bi	bi	NOUN
bjmsr-2256	207	14	0.865	0.865	NUM
bjmsr-2256	207	15	0.928	0.928	NUM
bjmsr-2256	207	16	cl	cl	NOUN
bjmsr-2256	207	17	0.721	0.721	NUM
bjmsr-2256	207	18	0.696	0.696	NUM
bjmsr-2256	207	19	0.921	0.921	NUM
bjmsr-2256	207	20	cs	cs	PROPN
bjmsr-2256	207	21	0.718	0.718	NUM
bjmsr-2256	207	22	0.705	0.705	NUM
bjmsr-2256	207	23	0.818	0.818	NUM
bjmsr-2256	207	24	0.929	0.929	NUM
bjmsr-2256	207	25	pf	pf	PROPN
bjmsr-2256	207	26	0.768	0.768	NUM
bjmsr-2256	207	27	0.757	0.757	NUM
bjmsr-2256	207	28	0.579	0.579	NUM
bjmsr-2256	207	29	0.619	0.619	NUM
bjmsr-2256	207	30	0.896	0.896	NUM
bjmsr-2256	207	31	psq	psq	NOUN
bjmsr-2256	207	32	0.823	0.823	NUM
bjmsr-2256	207	33	0.803	0.803	NUM
bjmsr-2256	207	34	0.758	0.758	NUM
bjmsr-2256	207	35	0.74	0.74	NUM
bjmsr-2256	207	36	0.682	0.682	NUM
bjmsr-2256	207	37	0.901	0.901	NUM
bjmsr-2256	207	38	sgx	sgx	PROPN
bjmsr-2256	207	39	0.873	0.873	NUM
bjmsr-2256	207	40	0.852	0.852	NUM
bjmsr-2256	207	41	0.717	0.717	NUM
bjmsr-2256	207	42	0.735	0.735	NUM
bjmsr-2256	207	43	0.787	0.787	NUM
bjmsr-2256	207	44	0.817	0.817	NUM
bjmsr-2256	207	45	0.925	0.925	NUM
bjmsr-2256	207	46	si	si	NOUN
bjmsr-2256	207	47	0.786	0.786	NUM
bjmsr-2256	207	48	0.806	0.806	NUM
bjmsr-2256	207	49	0.677	0.677	NUM
bjmsr-2256	207	50	0.693	0.693	NUM
bjmsr-2256	207	51	0.704	0.704	NUM
bjmsr-2256	207	52	0.777	0.777	NUM
bjmsr-2256	207	53	0.808	0.808	NUM
bjmsr-2256	207	54	0.912	0.912	NUM
bjmsr-2256	207	55	smm	smm	NOUN
bjmsr-2256	207	56	0.864	0.864	NUM
bjmsr-2256	207	57	0.887	0.887	NUM
bjmsr-2256	207	58	0.678	0.678	NUM
bjmsr-2256	207	59	0.664	0.664	NUM
bjmsr-2256	207	60	0.752	0.752	NUM
bjmsr-2256	207	61	0.797	0.797	NUM
bjmsr-2256	207	62	0.846	0.846	NUM
bjmsr-2256	207	63	0.806	0.806	NUM
bjmsr-2256	207	64	0.908	0.908	NUM
bjmsr-2256	207	65	wom	wom	NOUN
bjmsr-2256	207	66	0.886	0.886	NUM
bjmsr-2256	207	67	0.848	0.848	NUM
bjmsr-2256	207	68	0.725	0.725	NUM
bjmsr-2256	207	69	0.743	0.743	NUM
bjmsr-2256	207	70	0.766	0.766	NUM
bjmsr-2256	207	71	0.826	0.826	NUM
bjmsr-2256	207	72	0.885	0.885	NUM
bjmsr-2256	207	73	0.848	0.848	NUM
bjmsr-2256	207	74	0.872	0.872	NUM
bjmsr-2256	207	75	0.9	0.9	NUM
bjmsr-2256	207	76	notes	note	NOUN
bjmsr-2256	207	77	:	:	PUNCT
bjmsr-2256	207	78	ba=	ba=	PROPN
bjmsr-2256	207	79	brand	brand	NOUN
bjmsr-2256	207	80	awareness	awareness	NOUN
bjmsr-2256	207	81	;	;	PUNCT
bjmsr-2256	207	82	bi	bi	NOUN
bjmsr-2256	207	83	=	=	PROPN
bjmsr-2256	207	84	brand	brand	NOUN
bjmsr-2256	207	85	image	image	NOUN
bjmsr-2256	207	86	;	;	PUNCT
bjmsr-2256	207	87	cl	cl	NOUN
bjmsr-2256	207	88	=	=	NOUN
bjmsr-2256	207	89	customer	customer	NOUN
bjmsr-2256	207	90	loyalty	loyalty	NOUN
bjmsr-2256	207	91	;	;	PUNCT
bjmsr-2256	207	92	cs	cs	PROPN
bjmsr-2256	207	93	=	=	PROPN
bjmsr-2256	207	94	customer	customer	NOUN
bjmsr-2256	207	95	satisfaction	satisfaction	NOUN
bjmsr-2256	207	96	;	;	PUNCT
bjmsr-2256	207	97	pf	pf	NOUN
bjmsr-2256	207	98	=	=	SYM
bjmsr-2256	207	99	price	price	NOUN
bjmsr-2256	207	100	fairness	fairness	NOUN
bjmsr-2256	207	101	;	;	PUNCT
bjmsr-2256	207	102	psq	psq	NOUN
bjmsr-2256	207	103	=	=	SYM
bjmsr-2256	207	104	perceived	perceive	VERB
bjmsr-2256	207	105	service	service	NOUN
bjmsr-2256	207	106	quality	quality	NOUN
bjmsr-2256	207	107	;	;	PUNCT
bjmsr-2256	207	108	sgx	sgx	PROPN
bjmsr-2256	207	109	=	=	PUNCT
bjmsr-2256	207	110	swift	swift	ADJ
bjmsr-2256	207	111	guanxi	guanxi	NOUN
bjmsr-2256	207	112	;	;	PUNCT
bjmsr-2256	207	113	si	si	NOUN
bjmsr-2256	207	114	=	=	PROPN
bjmsr-2256	207	115	service	service	NOUN
bjmsr-2256	207	116	innovation	innovation	NOUN
bjmsr-2256	207	117	;	;	PUNCT
bjmsr-2256	207	118	smm	smm	NOUN
bjmsr-2256	207	119	=	=	PUNCT
bjmsr-2256	207	120	social	social	ADJ
bjmsr-2256	207	121	media	medium	NOUN
bjmsr-2256	207	122	marketing	marketing	NOUN
bjmsr-2256	207	123	;	;	PUNCT
bjmsr-2256	208	1	wom=	wom=	PRON
bjmsr-2256	208	2	word	word	NOUN
bjmsr-2256	208	3	-	-	PUNCT
bjmsr-2256	208	4	of	of	ADP
bjmsr-2256	208	5	-	-	PUNCT
bjmsr-2256	208	6	mouth	mouth	NOUN
bjmsr-2256	208	7	communication	communication	NOUN
bjmsr-2256	208	8	.	.	PUNCT
bjmsr-2256	209	1	liang	liang	PROPN
bjmsr-2256	209	2	,	,	PUNCT
bjmsr-2256	209	3	bangladesh	bangladesh	PROPN
bjmsr-2256	209	4	journal	journal	NOUN
bjmsr-2256	209	5	of	of	ADP
bjmsr-2256	209	6	multidisciplinary	multidisciplinary	ADJ
bjmsr-2256	209	7	scientific	scientific	ADJ
bjmsr-2256	209	8	research	research	NOUN
bjmsr-2256	209	9	9(6	9(6	NUM
bjmsr-2256	209	10	)	)	PUNCT
bjmsr-2256	209	11	(	(	PUNCT
bjmsr-2256	209	12	2024	2024	NUM
bjmsr-2256	209	13	)	)	PUNCT
bjmsr-2256	209	14	,	,	PUNCT
bjmsr-2256	209	15	1	1	NUM
bjmsr-2256	209	16	-	-	SYM
bjmsr-2256	209	17	16	16	NUM
bjmsr-2256	209	18	8	8	NUM
bjmsr-2256	209	19	assessment	assessment	NOUN
bjmsr-2256	209	20	of	of	ADP
bjmsr-2256	209	21	structural	structural	ADJ
bjmsr-2256	209	22	model	model	NOUN
bjmsr-2256	209	23	according	accord	VERB
bjmsr-2256	209	24	to	to	ADP
bjmsr-2256	209	25	hair	hair	NOUN
bjmsr-2256	209	26	et	et	PROPN
bjmsr-2256	209	27	al	al	PROPN
bjmsr-2256	209	28	.	.	PROPN
bjmsr-2256	209	29	(	(	PUNCT
bjmsr-2256	209	30	2019	2019	NUM
bjmsr-2256	209	31	)	)	PUNCT
bjmsr-2256	209	32	,	,	PUNCT
bjmsr-2256	209	33	multicollinearity	multicollinearity	NOUN
bjmsr-2256	209	34	was	be	AUX
bjmsr-2256	209	35	determined	determine	VERB
bjmsr-2256	209	36	by	by	ADP
bjmsr-2256	209	37	analysing	analyse	VERB
bjmsr-2256	209	38	the	the	DET
bjmsr-2256	209	39	vif	vif	NOUN
bjmsr-2256	209	40	(	(	PUNCT
bjmsr-2256	209	41	variance	variance	NOUN
bjmsr-2256	209	42	inflation	inflation	NOUN
bjmsr-2256	209	43	factor	factor	NOUN
bjmsr-2256	209	44	)	)	PUNCT
bjmsr-2256	209	45	(	(	PUNCT
bjmsr-2256	209	46	table	table	NOUN
bjmsr-2256	209	47	3	3	NUM
bjmsr-2256	209	48	)	)	PUNCT
bjmsr-2256	209	49	at	at	ADP
bjmsr-2256	209	50	a	a	DET
bjmsr-2256	209	51	threshold	threshold	NOUN
bjmsr-2256	209	52	of	of	ADP
bjmsr-2256	209	53	5	5	NUM
bjmsr-2256	209	54	.	.	PUNCT
bjmsr-2256	210	1	this	this	PRON
bjmsr-2256	210	2	confirms	confirm	VERB
bjmsr-2256	210	3	that	that	SCONJ
bjmsr-2256	210	4	multicollinearity	multicollinearity	NOUN
bjmsr-2256	210	5	is	be	AUX
bjmsr-2256	210	6	not	not	PART
bjmsr-2256	210	7	a	a	DET
bjmsr-2256	210	8	cause	cause	NOUN
bjmsr-2256	210	9	for	for	ADP
bjmsr-2256	210	10	concern	concern	NOUN
bjmsr-2256	210	11	.	.	PUNCT
bjmsr-2256	211	1	the	the	DET
bjmsr-2256	211	2	structural	structural	ADJ
bjmsr-2256	211	3	model	model	NOUN
bjmsr-2256	211	4	was	be	AUX
bjmsr-2256	211	5	then	then	ADV
bjmsr-2256	211	6	investigated	investigate	VERB
bjmsr-2256	211	7	using	use	VERB
bjmsr-2256	211	8	5,000	5,000	NUM
bjmsr-2256	211	9	subsamples	subsample	NOUN
bjmsr-2256	211	10	with	with	ADP
bjmsr-2256	211	11	a	a	DET
bjmsr-2256	211	12	bootstrapping	bootstrappe	VERB
bjmsr-2256	211	13	technique	technique	NOUN
bjmsr-2256	211	14	.	.	PUNCT
bjmsr-2256	212	1	table	table	NOUN
bjmsr-2256	212	2	3	3	NUM
bjmsr-2256	212	3	.	.	X
bjmsr-2256	212	4	collinearity	collinearity	NOUN
bjmsr-2256	212	5	statistics	statistic	NOUN
bjmsr-2256	212	6	(	(	PUNCT
bjmsr-2256	212	7	vif	vif	NOUN
bjmsr-2256	212	8	)	)	PUNCT
bjmsr-2256	212	9	ba	ba	PROPN
bjmsr-2256	212	10	bi	bi	ADJ
bjmsr-2256	212	11	cl	cl	PROPN
bjmsr-2256	212	12	cs	cs	PROPN
bjmsr-2256	212	13	pf	pf	PROPN
bjmsr-2256	212	14	psq	psq	PROPN
bjmsr-2256	212	15	sgx	sgx	PROPN
bjmsr-2256	212	16	si	si	PROPN
bjmsr-2256	212	17	smm	smm	X
bjmsr-2256	212	18	wom	wom	PROPN
bjmsr-2256	212	19	ba	ba	PROPN
bjmsr-2256	212	20	3.976	3.976	NUM
bjmsr-2256	212	21	bi	bi	NOUN
bjmsr-2256	212	22	3.976	3.976	NUM
bjmsr-2256	212	23	cs	cs	PROPN
bjmsr-2256	212	24	1	1	NUM
bjmsr-2256	212	25	1	1	NUM
bjmsr-2256	212	26	pf	pf	ADP
bjmsr-2256	212	27	4.083	4.083	NUM
bjmsr-2256	212	28	4.083	4.083	NUM
bjmsr-2256	212	29	psq	psq	NOUN
bjmsr-2256	212	30	1	1	NUM
bjmsr-2256	212	31	sgx	sgx	PROPN
bjmsr-2256	212	32	4.913	4.913	NUM
bjmsr-2256	212	33	4.913	4.913	NUM
bjmsr-2256	212	34	si	si	NOUN
bjmsr-2256	212	35	3.718	3.718	NUM
bjmsr-2256	212	36	3.718	3.718	NUM
bjmsr-2256	212	37	smm	smm	VERB
bjmsr-2256	212	38	4.504	4.504	NUM
bjmsr-2256	212	39	4.504	4.504	NUM
bjmsr-2256	212	40	notes	note	NOUN
bjmsr-2256	212	41	:	:	PUNCT
bjmsr-2256	212	42	ba=	ba=	PROPN
bjmsr-2256	212	43	brand	brand	NOUN
bjmsr-2256	212	44	awareness	awareness	NOUN
bjmsr-2256	212	45	;	;	PUNCT
bjmsr-2256	212	46	bi	bi	NOUN
bjmsr-2256	212	47	=	=	PROPN
bjmsr-2256	212	48	brand	brand	NOUN
bjmsr-2256	212	49	image	image	NOUN
bjmsr-2256	212	50	;	;	PUNCT
bjmsr-2256	212	51	cs	cs	PROPN
bjmsr-2256	212	52	=	=	PROPN
bjmsr-2256	212	53	customer	customer	NOUN
bjmsr-2256	212	54	satisfaction	satisfaction	NOUN
bjmsr-2256	212	55	;	;	PUNCT
bjmsr-2256	212	56	pf	pf	NOUN
bjmsr-2256	212	57	=	=	SYM
bjmsr-2256	212	58	price	price	NOUN
bjmsr-2256	212	59	fairness	fairness	NOUN
bjmsr-2256	212	60	;	;	PUNCT
bjmsr-2256	212	61	psq	psq	NOUN
bjmsr-2256	212	62	=	=	SYM
bjmsr-2256	212	63	perceived	perceive	VERB
bjmsr-2256	212	64	service	service	NOUN
bjmsr-2256	212	65	quality	quality	NOUN
bjmsr-2256	212	66	;	;	PUNCT
bjmsr-2256	212	67	sgx	sgx	PROPN
bjmsr-2256	212	68	=	=	PUNCT
bjmsr-2256	212	69	swift	swift	ADJ
bjmsr-2256	212	70	guanxi	guanxi	NOUN
bjmsr-2256	212	71	;	;	PUNCT
bjmsr-2256	212	72	si	si	NOUN
bjmsr-2256	212	73	=	=	PROPN
bjmsr-2256	212	74	service	service	NOUN
bjmsr-2256	212	75	innovation	innovation	NOUN
bjmsr-2256	212	76	;	;	PUNCT
bjmsr-2256	212	77	smm	smm	NOUN
bjmsr-2256	212	78	=	=	PUNCT
bjmsr-2256	212	79	social	social	ADJ
bjmsr-2256	212	80	media	medium	NOUN
bjmsr-2256	212	81	marketing	marketing	NOUN
bjmsr-2256	212	82	.	.	PUNCT
bjmsr-2256	213	1	the	the	DET
bjmsr-2256	213	2	supported	support	VERB
bjmsr-2256	213	3	hypotheses	hypothesis	NOUN
bjmsr-2256	213	4	are	be	AUX
bjmsr-2256	213	5	listed	list	VERB
bjmsr-2256	213	6	in	in	ADP
bjmsr-2256	213	7	table	table	NOUN
bjmsr-2256	213	8	4	4	NUM
bjmsr-2256	213	9	,	,	PUNCT
bjmsr-2256	213	10	and	and	CCONJ
bjmsr-2256	213	11	all	all	DET
bjmsr-2256	213	12	the	the	DET
bjmsr-2256	213	13	critical	critical	ADJ
bjmsr-2256	213	14	pathways	pathway	NOUN
bjmsr-2256	213	15	are	be	AUX
bjmsr-2256	213	16	depicted	depict	VERB
bjmsr-2256	213	17	in	in	ADP
bjmsr-2256	213	18	figure	figure	NOUN
bjmsr-2256	213	19	1	1	NUM
bjmsr-2256	213	20	.	.	PUNCT
bjmsr-2256	214	1	p	p	X
bjmsr-2256	214	2	-	-	PUNCT
bjmsr-2256	214	3	values	value	NOUN
bjmsr-2256	214	4	less	less	ADJ
bjmsr-2256	214	5	than	than	ADP
bjmsr-2256	214	6	0.05	0.05	NUM
bjmsr-2256	214	7	indicate	indicate	VERB
bjmsr-2256	214	8	empirical	empirical	ADJ
bjmsr-2256	214	9	solid	solid	ADJ
bjmsr-2256	214	10	support	support	NOUN
bjmsr-2256	214	11	for	for	ADP
bjmsr-2256	214	12	each	each	PRON
bjmsr-2256	214	13	of	of	ADP
bjmsr-2256	214	14	the	the	DET
bjmsr-2256	214	15	hypothesised	hypothesised	ADJ
bjmsr-2256	214	16	relationships	relationship	NOUN
bjmsr-2256	214	17	.	.	PUNCT
bjmsr-2256	215	1	pf	pf	INTJ
bjmsr-2256	215	2	(	(	PUNCT
bjmsr-2256	215	3	h1a	h1a	NOUN
bjmsr-2256	215	4	:	:	PUNCT
bjmsr-2256	215	5	β	β	NOUN
bjmsr-2256	215	6	=	=	PUNCT
bjmsr-2256	215	7	0.103	0.103	NUM
bjmsr-2256	215	8	,	,	PUNCT
bjmsr-2256	215	9	p	p	X
bjmsr-2256	215	10	<	<	X
bjmsr-2256	215	11	0.05	0.05	NUM
bjmsr-2256	215	12	;	;	PUNCT
bjmsr-2256	215	13	h2a	h2a	NOUN
bjmsr-2256	215	14	:	:	PUNCT
bjmsr-2256	215	15	β	β	X
bjmsr-2256	215	16	=	=	PUNCT
bjmsr-2256	215	17	0.108	0.108	NUM
bjmsr-2256	215	18	p	p	X
bjmsr-2256	215	19	<	<	X
bjmsr-2256	215	20	0.01	0.01	NUM
bjmsr-2256	215	21	)	)	PUNCT
bjmsr-2256	215	22	,	,	PUNCT
bjmsr-2256	215	23	smm	smm	X
bjmsr-2256	215	24	(	(	PUNCT
bjmsr-2256	215	25	h1b	h1b	NOUN
bjmsr-2256	215	26	:	:	PUNCT
bjmsr-2256	215	27	β	β	X
bjmsr-2256	215	28	=	=	PUNCT
bjmsr-2256	215	29	0.487	0.487	NUM
bjmsr-2256	215	30	,	,	PUNCT
bjmsr-2256	215	31	p	p	X
bjmsr-2256	215	32	<	<	X
bjmsr-2256	215	33	0.001	0.001	NUM
bjmsr-2256	215	34	;	;	PUNCT
bjmsr-2256	215	35	h2b	h2b	PROPN
bjmsr-2256	215	36	:	:	PUNCT
bjmsr-2256	215	37	β	β	X
bjmsr-2256	215	38	=	=	SYM
bjmsr-2256	215	39	0.381	0.381	NUM
bjmsr-2256	215	40	,	,	PUNCT
bjmsr-2256	215	41	p	p	X
bjmsr-2256	215	42	<	<	X
bjmsr-2256	215	43	0.001	0.001	NUM
bjmsr-2256	215	44	)	)	PUNCT
bjmsr-2256	215	45	)	)	PUNCT
bjmsr-2256	215	46	and	and	CCONJ
bjmsr-2256	215	47	si	si	INTJ
bjmsr-2256	215	48	(	(	PUNCT
bjmsr-2256	215	49	h1c	h1c	PROPN
bjmsr-2256	215	50	:	:	PUNCT
bjmsr-2256	215	51	β	β	X
bjmsr-2256	215	52	=	=	SYM
bjmsr-2256	215	53	0.19	0.19	NUM
bjmsr-2256	215	54	,	,	PUNCT
bjmsr-2256	215	55	p	p	X
bjmsr-2256	215	56	<	<	X
bjmsr-2256	215	57	0.001	0.001	NUM
bjmsr-2256	215	58	;	;	PUNCT
bjmsr-2256	215	59	h2c	h2c	NUM
bjmsr-2256	215	60	:	:	PUNCT
bjmsr-2256	215	61	β	β	X
bjmsr-2256	215	62	=	=	PUNCT
bjmsr-2256	215	63	0.097	0.097	NUM
bjmsr-2256	215	64	,	,	PUNCT
bjmsr-2256	215	65	p	p	X
bjmsr-2256	215	66	<	<	X
bjmsr-2256	215	67	0.05	0.05	NUM
bjmsr-2256	215	68	)	)	PUNCT
bjmsr-2256	215	69	)	)	PUNCT
bjmsr-2256	215	70	reported	report	VERB
bjmsr-2256	215	71	a	a	DET
bjmsr-2256	215	72	positive	positive	ADJ
bjmsr-2256	215	73	impact	impact	NOUN
bjmsr-2256	215	74	on	on	ADP
bjmsr-2256	215	75	both	both	CCONJ
bjmsr-2256	215	76	bi	bi	NOUN
bjmsr-2256	215	77	and	and	CCONJ
bjmsr-2256	215	78	ba	ba	PROPN
bjmsr-2256	215	79	.	.	PUNCT
bjmsr-2256	216	1	moreover	moreover	ADV
bjmsr-2256	216	2	,	,	PUNCT
bjmsr-2256	216	3	psq	psq	NOUN
bjmsr-2256	216	4	is	be	AUX
bjmsr-2256	216	5	positively	positively	ADV
bjmsr-2256	216	6	affected	affect	VERB
bjmsr-2256	216	7	by	by	ADP
bjmsr-2256	216	8	bi	bi	NOUN
bjmsr-2256	216	9	(	(	PUNCT
bjmsr-2256	216	10	h3a	h3a	NOUN
bjmsr-2256	216	11	:	:	PUNCT
bjmsr-2256	216	12	β	β	X
bjmsr-2256	216	13	=	=	SYM
bjmsr-2256	216	14	0.36	0.36	NUM
bjmsr-2256	216	15	,	,	PUNCT
bjmsr-2256	216	16	p	p	X
bjmsr-2256	216	17	<	<	X
bjmsr-2256	216	18	0.001	0.001	NUM
bjmsr-2256	216	19	)	)	PUNCT
bjmsr-2256	216	20	and	and	CCONJ
bjmsr-2256	216	21	ba	ba	PROPN
bjmsr-2256	216	22	(	(	PUNCT
bjmsr-2256	216	23	h3b	h3b	PROPN
bjmsr-2256	216	24	:	:	PUNCT
bjmsr-2256	216	25	β	β	X
bjmsr-2256	216	26	=	=	SYM
bjmsr-2256	216	27	0.512	0.512	NUM
bjmsr-2256	216	28	,	,	PUNCT
bjmsr-2256	216	29	p	p	X
bjmsr-2256	216	30	<	<	X
bjmsr-2256	216	31	0.001	0.001	NUM
bjmsr-2256	216	32	)	)	PUNCT
bjmsr-2256	216	33	and	and	CCONJ
bjmsr-2256	216	34	positively	positively	ADV
bjmsr-2256	216	35	impacted	impact	VERB
bjmsr-2256	216	36	on	on	ADP
bjmsr-2256	216	37	cs	cs	PROPN
bjmsr-2256	216	38	(	(	PUNCT
bjmsr-2256	216	39	h4	h4	NOUN
bjmsr-2256	216	40	:	:	PUNCT
bjmsr-2256	216	41	β	β	X
bjmsr-2256	216	42	=	=	PUNCT
bjmsr-2256	216	43	0.74	0.74	NUM
bjmsr-2256	216	44	,	,	PUNCT
bjmsr-2256	216	45	p	p	X
bjmsr-2256	216	46	<	<	X
bjmsr-2256	216	47	0.001	0.001	NUM
bjmsr-2256	216	48	)	)	PUNCT
bjmsr-2256	216	49	.	.	PUNCT
bjmsr-2256	217	1	finally	finally	ADV
bjmsr-2256	217	2	,	,	PUNCT
bjmsr-2256	217	3	cs	cs	PROPN
bjmsr-2256	217	4	reported	report	VERB
bjmsr-2256	217	5	a	a	DET
bjmsr-2256	217	6	positive	positive	ADJ
bjmsr-2256	217	7	impact	impact	NOUN
bjmsr-2256	217	8	on	on	ADP
bjmsr-2256	217	9	cl	cl	NOUN
bjmsr-2256	217	10	(	(	PUNCT
bjmsr-2256	217	11	h5a	h5a	NOUN
bjmsr-2256	217	12	:	:	PUNCT
bjmsr-2256	217	13	β	β	X
bjmsr-2256	217	14	=	=	PUNCT
bjmsr-2256	217	15	0.818	0.818	NUM
bjmsr-2256	217	16	,	,	PUNCT
bjmsr-2256	217	17	p	p	X
bjmsr-2256	217	18	<	<	X
bjmsr-2256	217	19	0.001	0.001	NUM
bjmsr-2256	217	20	)	)	PUNCT
bjmsr-2256	217	21	and	and	CCONJ
bjmsr-2256	217	22	wom	wom	PROPN
bjmsr-2256	217	23	(	(	PUNCT
bjmsr-2256	217	24	h5b	h5b	ADJ
bjmsr-2256	217	25	:	:	PUNCT
bjmsr-2256	217	26	β	β	X
bjmsr-2256	217	27	=	=	PUNCT
bjmsr-2256	217	28	0.743	0.743	NUM
bjmsr-2256	217	29	,	,	PUNCT
bjmsr-2256	217	30	p	p	X
bjmsr-2256	217	31	<	<	X
bjmsr-2256	217	32	0.001	0.001	NUM
bjmsr-2256	217	33	)	)	PUNCT
bjmsr-2256	217	34	.	.	PUNCT
bjmsr-2256	218	1	table	table	NOUN
bjmsr-2256	218	2	4	4	NUM
bjmsr-2256	218	3	.	.	X
bjmsr-2256	218	4	hypothesis	hypothesis	NOUN
bjmsr-2256	218	5	testing	testing	NOUN
bjmsr-2256	218	6	(	(	PUNCT
bjmsr-2256	218	7	direct	direct	ADJ
bjmsr-2256	218	8	effect	effect	NOUN
bjmsr-2256	218	9	)	)	PUNCT
bjmsr-2256	218	10	relationship	relationship	NOUN
bjmsr-2256	218	11	path	path	NOUN
bjmsr-2256	218	12	coefficients	coefficient	NOUN
bjmsr-2256	219	1	t	t	PROPN
bjmsr-2256	219	2	statistics	statistic	NOUN
bjmsr-2256	219	3	p	p	NOUN
bjmsr-2256	219	4	values	value	NOUN
bjmsr-2256	219	5	results	result	VERB
bjmsr-2256	219	6	h1a	h1a	PROPN
bjmsr-2256	219	7	pf	pf	PROPN
bjmsr-2256	219	8	-	-	PUNCT
bjmsr-2256	219	9	>	>	X
bjmsr-2256	219	10	bi	bi	NOUN
bjmsr-2256	219	11	0.103	0.103	NUM
bjmsr-2256	219	12	*	*	SYM
bjmsr-2256	219	13	2.328	2.328	NUM
bjmsr-2256	219	14	0.02	0.02	NUM
bjmsr-2256	219	15	supported	support	VERB
bjmsr-2256	219	16	h2a	h2a	ADP
bjmsr-2256	219	17	pf	pf	PROPN
bjmsr-2256	219	18	-	-	PUNCT
bjmsr-2256	219	19	>	>	X
bjmsr-2256	219	20	ba	ba	PROPN
bjmsr-2256	219	21	0.108	0.108	NUM
bjmsr-2256	219	22	*	*	NUM
bjmsr-2256	219	23	2.552	2.552	NUM
bjmsr-2256	219	24	0.011	0.011	NUM
bjmsr-2256	219	25	supported	support	VERB
bjmsr-2256	219	26	h1b	h1b	PROPN
bjmsr-2256	219	27	smm	smm	NOUN
bjmsr-2256	219	28	-	-	PUNCT
bjmsr-2256	219	29	>	>	X
bjmsr-2256	219	30	bi	bi	NOUN
bjmsr-2256	219	31	0.487	0.487	PRON
bjmsr-2256	219	32	*	*	PUNCT
bjmsr-2256	219	33	*	*	PUNCT
bjmsr-2256	219	34	*	*	NOUN
bjmsr-2256	219	35	11.358	11.358	NUM
bjmsr-2256	219	36	0	0	NUM
bjmsr-2256	219	37	supported	support	VERB
bjmsr-2256	219	38	h2b	h2b	PROPN
bjmsr-2256	219	39	smm	smm	NOUN
bjmsr-2256	219	40	-	-	PUNCT
bjmsr-2256	219	41	>	>	X
bjmsr-2256	219	42	ba	ba	NOUN
bjmsr-2256	219	43	0.381	0.381	NUM
bjmsr-2256	219	44	*	*	PUNCT
bjmsr-2256	219	45	*	*	PUNCT
bjmsr-2256	219	46	*	*	PUNCT
bjmsr-2256	219	47	7.444	7.444	NUM
bjmsr-2256	219	48	0	0	NUM
bjmsr-2256	219	49	supported	support	VERB
bjmsr-2256	219	50	h1c	h1c	ADJ
bjmsr-2256	219	51	si	si	PROPN
bjmsr-2256	219	52	-	-	PUNCT
bjmsr-2256	219	53	>	>	X
bjmsr-2256	219	54	bi	bi	NOUN
bjmsr-2256	219	55	0.19	0.19	NUM
bjmsr-2256	219	56	*	*	PUNCT
bjmsr-2256	219	57	*	*	PUNCT
bjmsr-2256	219	58	*	*	PUNCT
bjmsr-2256	219	59	4.464	4.464	NUM
bjmsr-2256	219	60	0	0	NUM
bjmsr-2256	219	61	supported	support	VERB
bjmsr-2256	219	62	h2c	h2c	X
bjmsr-2256	219	63	si	si	PROPN
bjmsr-2256	219	64	-	-	PUNCT
bjmsr-2256	219	65	>	>	X
bjmsr-2256	219	66	ba	ba	PROPN
bjmsr-2256	220	1	0.097	0.097	NUM
bjmsr-2256	220	2	*	*	SYM
bjmsr-2256	220	3	2	2	NUM
bjmsr-2256	220	4	0.046	0.046	NUM
bjmsr-2256	220	5	supported	support	VERB
bjmsr-2256	220	6	h3a	h3a	NOUN
bjmsr-2256	220	7	bi	bi	PROPN
bjmsr-2256	220	8	-	-	PUNCT
bjmsr-2256	220	9	>	>	X
bjmsr-2256	220	10	psq	psq	NOUN
bjmsr-2256	220	11	0.36	0.36	NUM
bjmsr-2256	220	12	*	*	PUNCT
bjmsr-2256	220	13	*	*	PUNCT
bjmsr-2256	220	14	*	*	NOUN
bjmsr-2256	220	15	6.213	6.213	NUM
bjmsr-2256	220	16	0	0	NUM
bjmsr-2256	220	17	supported	support	VERB
bjmsr-2256	220	18	h3b	h3b	PUNCT
bjmsr-2256	220	19	ba	ba	PROPN
bjmsr-2256	220	20	-	-	PUNCT
bjmsr-2256	220	21	>	>	X
bjmsr-2256	220	22	psq	psq	VERB
bjmsr-2256	220	23	0.512	0.512	NUM
bjmsr-2256	220	24	*	*	PUNCT
bjmsr-2256	220	25	*	*	PUNCT
bjmsr-2256	220	26	*	*	NOUN
bjmsr-2256	220	27	8.602	8.602	NUM
bjmsr-2256	220	28	0	0	NUM
bjmsr-2256	220	29	supported	support	VERB
bjmsr-2256	220	30	h4	h4	PROPN
bjmsr-2256	220	31	psq	psq	NOUN
bjmsr-2256	220	32	-	-	PUNCT
bjmsr-2256	220	33	>	>	X
bjmsr-2256	220	34	cs	cs	PROPN
bjmsr-2256	220	35	0.74	0.74	NUM
bjmsr-2256	220	36	*	*	PUNCT
bjmsr-2256	220	37	*	*	PUNCT
bjmsr-2256	220	38	*	*	X
bjmsr-2256	220	39	26.003	26.003	NUM
bjmsr-2256	220	40	0	0	NUM
bjmsr-2256	220	41	supported	support	VERB
bjmsr-2256	220	42	h5a	h5a	PROPN
bjmsr-2256	220	43	cs	cs	PROPN
bjmsr-2256	220	44	-	-	PUNCT
bjmsr-2256	220	45	>	>	X
bjmsr-2256	220	46	cl	cl	NOUN
bjmsr-2256	220	47	0.818	0.818	NOUN
bjmsr-2256	220	48	*	*	PUNCT
bjmsr-2256	220	49	*	*	PUNCT
bjmsr-2256	220	50	*	*	VERB
bjmsr-2256	220	51	30.555	30.555	NUM
bjmsr-2256	220	52	0	0	NUM
bjmsr-2256	220	53	supported	support	VERB
bjmsr-2256	220	54	h5b	h5b	PROPN
bjmsr-2256	220	55	cs	cs	PROPN
bjmsr-2256	220	56	-	-	PUNCT
bjmsr-2256	220	57	>	>	X
bjmsr-2256	220	58	wom	wom	PROPN
bjmsr-2256	220	59	0.743	0.743	NUM
bjmsr-2256	220	60	*	*	NOUN
bjmsr-2256	220	61	*	*	PUNCT
bjmsr-2256	220	62	*	*	X
bjmsr-2256	220	63	26.695	26.695	NUM
bjmsr-2256	220	64	0	0	NUM
bjmsr-2256	220	65	supported	support	VERB
bjmsr-2256	220	66	notes	note	NOUN
bjmsr-2256	220	67	:	:	PUNCT
bjmsr-2256	220	68	1.*p	1.*p	NUM
bjmsr-2256	220	69	<	<	X
bjmsr-2256	220	70	0.05	0.05	NUM
bjmsr-2256	220	71	;	;	PUNCT
bjmsr-2256	220	72	*	*	PUNCT
bjmsr-2256	220	73	*	*	PUNCT
bjmsr-2256	220	74	*	*	PUNCT
bjmsr-2256	220	75	p	p	X
bjmsr-2256	220	76	<	<	X
bjmsr-2256	220	77	0.001	0.001	NUM
bjmsr-2256	220	78	;	;	PUNCT
bjmsr-2256	220	79	2	2	NUM
bjmsr-2256	220	80	.	.	X
bjmsr-2256	220	81	ba=	ba=	PROPN
bjmsr-2256	220	82	brand	brand	NOUN
bjmsr-2256	220	83	awareness	awareness	NOUN
bjmsr-2256	220	84	;	;	PUNCT
bjmsr-2256	220	85	bi	bi	NOUN
bjmsr-2256	220	86	=	=	PROPN
bjmsr-2256	220	87	brand	brand	NOUN
bjmsr-2256	220	88	image	image	NOUN
bjmsr-2256	220	89	;	;	PUNCT
bjmsr-2256	220	90	cl	cl	NOUN
bjmsr-2256	220	91	=	=	NOUN
bjmsr-2256	220	92	customer	customer	NOUN
bjmsr-2256	220	93	loyalty	loyalty	NOUN
bjmsr-2256	220	94	;	;	PUNCT
bjmsr-2256	220	95	cs	cs	PROPN
bjmsr-2256	220	96	=	=	PROPN
bjmsr-2256	220	97	customer	customer	NOUN
bjmsr-2256	220	98	satisfaction	satisfaction	NOUN
bjmsr-2256	220	99	;	;	PUNCT
bjmsr-2256	220	100	pf	pf	NOUN
bjmsr-2256	220	101	=	=	SYM
bjmsr-2256	220	102	price	price	NOUN
bjmsr-2256	220	103	fairness	fairness	NOUN
bjmsr-2256	220	104	;	;	PUNCT
bjmsr-2256	220	105	psq	psq	NOUN
bjmsr-2256	220	106	=	=	SYM
bjmsr-2256	220	107	perceived	perceive	VERB
bjmsr-2256	220	108	service	service	NOUN
bjmsr-2256	220	109	quality	quality	NOUN
bjmsr-2256	220	110	;	;	PUNCT
bjmsr-2256	220	111	si	si	NOUN
bjmsr-2256	220	112	=	=	PROPN
bjmsr-2256	220	113	service	service	NOUN
bjmsr-2256	220	114	innovation	innovation	NOUN
bjmsr-2256	220	115	;	;	PUNCT
bjmsr-2256	220	116	smm	smm	NOUN
bjmsr-2256	220	117	=	=	PUNCT
bjmsr-2256	220	118	social	social	ADJ
bjmsr-2256	220	119	media	medium	NOUN
bjmsr-2256	220	120	marketing	marketing	NOUN
bjmsr-2256	220	121	;	;	PUNCT
bjmsr-2256	220	122	wom=	wom=	PRON
bjmsr-2256	220	123	word	word	NOUN
bjmsr-2256	220	124	-	-	PUNCT
bjmsr-2256	220	125	of	of	ADP
bjmsr-2256	220	126	-	-	PUNCT
bjmsr-2256	220	127	mouth	mouth	NOUN
bjmsr-2256	220	128	communication	communication	NOUN
bjmsr-2256	220	129	.	.	PUNCT
bjmsr-2256	221	1	table	table	NOUN
bjmsr-2256	221	2	5	5	NUM
bjmsr-2256	221	3	displays	display	VERB
bjmsr-2256	221	4	the	the	DET
bjmsr-2256	221	5	values	value	NOUN
bjmsr-2256	221	6	for	for	ADP
bjmsr-2256	221	7	the	the	DET
bjmsr-2256	221	8	q²	q²	PROPN
bjmsr-2256	221	9	(	(	PUNCT
bjmsr-2256	221	10	cross	cross	ADJ
bjmsr-2256	221	11	-	-	ADJ
bjmsr-2256	221	12	validated	validated	ADJ
bjmsr-2256	221	13	redundancy	redundancy	NOUN
bjmsr-2256	221	14	)	)	PUNCT
bjmsr-2256	221	15	and	and	CCONJ
bjmsr-2256	221	16	r²	r²	VERB
bjmsr-2256	221	17	(	(	PUNCT
bjmsr-2256	221	18	coefficient	coefficient	NOUN
bjmsr-2256	221	19	of	of	ADP
bjmsr-2256	221	20	determination	determination	NOUN
bjmsr-2256	221	21	)	)	PUNCT
bjmsr-2256	221	22	to	to	PART
bjmsr-2256	221	23	help	help	VERB
bjmsr-2256	221	24	assess	assess	VERB
bjmsr-2256	221	25	the	the	DET
bjmsr-2256	221	26	structural	structural	ADJ
bjmsr-2256	221	27	model	model	NOUN
bjmsr-2256	221	28	's	's	PART
bjmsr-2256	221	29	validity	validity	NOUN
bjmsr-2256	221	30	further	far	ADV
bjmsr-2256	221	31	(	(	PUNCT
bjmsr-2256	221	32	hair	hair	NOUN
bjmsr-2256	221	33	et	et	PROPN
bjmsr-2256	221	34	al	al	PROPN
bjmsr-2256	221	35	.	.	PROPN
bjmsr-2256	221	36	,	,	PUNCT
bjmsr-2256	221	37	2019	2019	NUM
bjmsr-2256	221	38	)	)	PUNCT
bjmsr-2256	221	39	.	.	PUNCT
bjmsr-2256	222	1	hair	hair	NOUN
bjmsr-2256	222	2	et	et	PROPN
bjmsr-2256	222	3	al	al	PROPN
bjmsr-2256	222	4	.	.	PROPN
bjmsr-2256	223	1	(	(	PUNCT
bjmsr-2256	223	2	2019	2019	NUM
bjmsr-2256	223	3	)	)	PUNCT
bjmsr-2256	223	4	state	state	NOUN
bjmsr-2256	223	5	that	that	PRON
bjmsr-2256	223	6	r2	r2	PROPN
bjmsr-2256	223	7	values	value	NOUN
bjmsr-2256	223	8	of	of	ADP
bjmsr-2256	223	9	0.75	0.75	NUM
bjmsr-2256	223	10	,	,	PUNCT
bjmsr-2256	223	11	0.5	0.5	NUM
bjmsr-2256	223	12	,	,	PUNCT
bjmsr-2256	223	13	and	and	CCONJ
bjmsr-2256	223	14	0.25	0.25	NUM
bjmsr-2256	223	15	for	for	ADP
bjmsr-2256	223	16	endogenous	endogenous	ADJ
bjmsr-2256	223	17	latent	latent	NOUN
bjmsr-2256	223	18	variables	variable	NOUN
bjmsr-2256	223	19	in	in	ADP
bjmsr-2256	223	20	marketing	marketing	NOUN
bjmsr-2256	223	21	research	research	NOUN
bjmsr-2256	223	22	suggest	suggest	VERB
bjmsr-2256	223	23	strong	strong	ADJ
bjmsr-2256	223	24	,	,	PUNCT
bjmsr-2256	223	25	moderate	moderate	ADJ
bjmsr-2256	223	26	,	,	PUNCT
bjmsr-2256	223	27	or	or	CCONJ
bjmsr-2256	223	28	weak	weak	ADJ
bjmsr-2256	223	29	explanatory	explanatory	ADJ
bjmsr-2256	223	30	power	power	NOUN
bjmsr-2256	223	31	.	.	PUNCT
bjmsr-2256	224	1	apart	apart	ADV
bjmsr-2256	224	2	from	from	ADP
bjmsr-2256	224	3	providing	provide	VERB
bjmsr-2256	224	4	a	a	DET
bjmsr-2256	224	5	very	very	ADV
bjmsr-2256	224	6	slight	slight	ADJ
bjmsr-2256	224	7	explanation	explanation	NOUN
bjmsr-2256	224	8	for	for	ADP
bjmsr-2256	224	9	wom	wom	NOUN
bjmsr-2256	224	10	(	(	PUNCT
bjmsr-2256	224	11	r2	r2	NOUN
bjmsr-2256	224	12	=	=	NOUN
bjmsr-2256	224	13	0.552	0.552	NUM
bjmsr-2256	224	14	)	)	PUNCT
bjmsr-2256	224	15	,	,	PUNCT
bjmsr-2256	224	16	cl	cl	INTJ
bjmsr-2256	224	17	(	(	PUNCT
bjmsr-2256	224	18	r2	r2	PROPN
bjmsr-2256	224	19	=	=	PUNCT
bjmsr-2256	224	20	0.668	0.668	NUM
bjmsr-2256	224	21	)	)	PUNCT
bjmsr-2256	224	22	,	,	PUNCT
bjmsr-2256	224	23	cs	cs	PROPN
bjmsr-2256	224	24	(	(	PUNCT
bjmsr-2256	224	25	r2	r2	PROPN
bjmsr-2256	224	26	=	=	PUNCT
bjmsr-2256	224	27	0.548	0.548	NUM
bjmsr-2256	224	28	)	)	PUNCT
bjmsr-2256	224	29	,	,	PUNCT
bjmsr-2256	224	30	and	and	CCONJ
bjmsr-2256	224	31	psq	psq	NOUN
bjmsr-2256	224	32	(	(	PUNCT
bjmsr-2256	224	33	r2	r2	PROPN
bjmsr-2256	224	34	=	=	NUM
bjmsr-2256	224	35	0.711	0.711	NUM
bjmsr-2256	224	36	)	)	PUNCT
bjmsr-2256	224	37	,	,	PUNCT
bjmsr-2256	224	38	the	the	DET
bjmsr-2256	224	39	structural	structural	ADJ
bjmsr-2256	224	40	model	model	NOUN
bjmsr-2256	224	41	demonstrates	demonstrate	VERB
bjmsr-2256	224	42	significant	significant	ADJ
bjmsr-2256	224	43	explanatory	explanatory	ADJ
bjmsr-2256	224	44	power	power	NOUN
bjmsr-2256	224	45	in	in	ADP
bjmsr-2256	224	46	forecasting	forecast	VERB
bjmsr-2256	224	47	ba	ba	PROPN
bjmsr-2256	224	48	(	(	PUNCT
bjmsr-2256	224	49	r2	r2	NOUN
bjmsr-2256	224	50	=	=	NOUN
bjmsr-2256	224	51	0.828	0.828	NUM
bjmsr-2256	224	52	)	)	PUNCT
bjmsr-2256	224	53	and	and	CCONJ
bjmsr-2256	224	54	bi	bi	NOUN
bjmsr-2256	224	55	(	(	PUNCT
bjmsr-2256	224	56	r2	r2	PROPN
bjmsr-2256	224	57	=	=	PUNCT
bjmsr-2256	224	58	0.847	0.847	NUM
bjmsr-2256	224	59	)	)	PUNCT
bjmsr-2256	224	60	results	result	NOUN
bjmsr-2256	224	61	.	.	PUNCT
bjmsr-2256	225	1	additionally	additionally	ADV
bjmsr-2256	225	2	,	,	PUNCT
bjmsr-2256	225	3	q2	q2	NOUN
bjmsr-2256	225	4	values	value	NOUN
bjmsr-2256	225	5	significantly	significantly	ADV
bjmsr-2256	225	6	greater	great	ADJ
bjmsr-2256	225	7	than	than	ADP
bjmsr-2256	225	8	zero	zero	NUM
bjmsr-2256	225	9	imply	imply	VERB
bjmsr-2256	225	10	that	that	SCONJ
bjmsr-2256	225	11	the	the	DET
bjmsr-2256	225	12	structural	structural	ADJ
bjmsr-2256	225	13	model	model	NOUN
bjmsr-2256	225	14	displays	display	VERB
bjmsr-2256	225	15	appropriate	appropriate	ADJ
bjmsr-2256	225	16	predictive	predictive	ADJ
bjmsr-2256	225	17	accuracy	accuracy	NOUN
bjmsr-2256	225	18	for	for	ADP
bjmsr-2256	225	19	all	all	DET
bjmsr-2256	225	20	internal	internal	ADJ
bjmsr-2256	225	21	constructs	construct	NOUN
bjmsr-2256	225	22	(	(	PUNCT
bjmsr-2256	225	23	hair	hair	NOUN
bjmsr-2256	225	24	et	et	PROPN
bjmsr-2256	225	25	al	al	PROPN
bjmsr-2256	225	26	.	.	PROPN
bjmsr-2256	225	27	,	,	PUNCT
bjmsr-2256	225	28	2019	2019	NUM
bjmsr-2256	225	29	)	)	PUNCT
bjmsr-2256	225	30	.	.	PUNCT
bjmsr-2256	226	1	table	table	NOUN
bjmsr-2256	226	2	5	5	NUM
bjmsr-2256	226	3	.	.	PUNCT
bjmsr-2256	226	4	model	model	NOUN
bjmsr-2256	226	5	evaluation	evaluation	NOUN
bjmsr-2256	226	6	construct	construct	NOUN
bjmsr-2256	226	7	r2	r2	PROPN
bjmsr-2256	226	8	q²	q²	PROPN
bjmsr-2256	226	9	(=	(=	PROPN
bjmsr-2256	226	10	1	1	NUM
bjmsr-2256	226	11	-	-	PUNCT
bjmsr-2256	226	12	sse	sse	NOUN
bjmsr-2256	226	13	/	/	SYM
bjmsr-2256	226	14	sso	sso	NOUN
bjmsr-2256	226	15	)	)	PUNCT
bjmsr-2256	226	16	ba	ba	NOUN
bjmsr-2256	227	1	0.828	0.828	NUM
bjmsr-2256	227	2	0.751	0.751	NUM
bjmsr-2256	227	3	bi	bi	NOUN
bjmsr-2256	227	4	0.847	0.847	NUM
bjmsr-2256	227	5	0.722	0.722	NUM
bjmsr-2256	227	6	cl	cl	NOUN
bjmsr-2256	227	7	0.668	0.668	NUM
bjmsr-2256	227	8	0.563	0.563	NUM
bjmsr-2256	227	9	cs	cs	PROPN
bjmsr-2256	227	10	0.548	0.548	NUM
bjmsr-2256	227	11	0.47	0.47	NUM
bjmsr-2256	227	12	psq	psq	VERB
bjmsr-2256	227	13	0.711	0.711	NUM
bjmsr-2256	227	14	0.573	0.573	NUM
bjmsr-2256	227	15	wom	wom	NOUN
bjmsr-2256	227	16	0.552	0.552	NUM
bjmsr-2256	227	17	0.445	0.445	NUM
bjmsr-2256	227	18	notes	note	VERB
bjmsr-2256	227	19	:	:	PUNCT
bjmsr-2256	227	20	ba=	ba=	PROPN
bjmsr-2256	227	21	brand	brand	NOUN
bjmsr-2256	227	22	awareness	awareness	NOUN
bjmsr-2256	227	23	;	;	PUNCT
bjmsr-2256	227	24	bi	bi	NOUN
bjmsr-2256	227	25	=	=	PROPN
bjmsr-2256	227	26	brand	brand	NOUN
bjmsr-2256	227	27	image	image	NOUN
bjmsr-2256	227	28	;	;	PUNCT
bjmsr-2256	227	29	cl	cl	NOUN
bjmsr-2256	227	30	=	=	NOUN
bjmsr-2256	227	31	customer	customer	NOUN
bjmsr-2256	227	32	loyalty	loyalty	NOUN
bjmsr-2256	227	33	;	;	PUNCT
bjmsr-2256	227	34	cs	cs	PROPN
bjmsr-2256	227	35	=	=	PROPN
bjmsr-2256	227	36	customer	customer	NOUN
bjmsr-2256	227	37	satisfaction	satisfaction	NOUN
bjmsr-2256	227	38	;	;	PUNCT
bjmsr-2256	227	39	psq	psq	NOUN
bjmsr-2256	227	40	=	=	SYM
bjmsr-2256	227	41	perceived	perceive	VERB
bjmsr-2256	227	42	service	service	NOUN
bjmsr-2256	227	43	quality	quality	NOUN
bjmsr-2256	227	44	;	;	PUNCT
bjmsr-2256	228	1	wom=	wom=	ADP
bjmsr-2256	228	2	wordof	wordof	NOUN
bjmsr-2256	228	3	-	-	PUNCT
bjmsr-2256	228	4	mouth	mouth	NOUN
bjmsr-2256	228	5	communication	communication	NOUN
bjmsr-2256	228	6	.	.	PUNCT
bjmsr-2256	229	1	in	in	ADP
bjmsr-2256	229	2	terms	term	NOUN
bjmsr-2256	229	3	of	of	ADP
bjmsr-2256	229	4	relative	relative	ADJ
bjmsr-2256	229	5	influence	influence	NOUN
bjmsr-2256	229	6	(	(	PUNCT
bjmsr-2256	229	7	f2	f2	PROPN
bjmsr-2256	229	8	)	)	PUNCT
bjmsr-2256	229	9	,	,	PUNCT
bjmsr-2256	229	10	table	table	NOUN
bjmsr-2256	229	11	6	6	NUM
bjmsr-2256	229	12	shows	show	VERB
bjmsr-2256	229	13	that	that	SCONJ
bjmsr-2256	229	14	there	there	PRON
bjmsr-2256	229	15	are	be	VERB
bjmsr-2256	229	16	significant	significant	ADJ
bjmsr-2256	229	17	effects	effect	NOUN
bjmsr-2256	229	18	of	of	ADP
bjmsr-2256	229	19	cs	cs	PROPN
bjmsr-2256	229	20	on	on	ADP
bjmsr-2256	229	21	cl	cl	NOUN
bjmsr-2256	229	22	(	(	PUNCT
bjmsr-2256	229	23	f2	f2	X
bjmsr-2256	229	24	=	=	NOUN
bjmsr-2256	229	25	2.016	2.016	NUM
bjmsr-2256	229	26	)	)	PUNCT
bjmsr-2256	229	27	,	,	PUNCT
bjmsr-2256	229	28	wom	wom	PROPN
bjmsr-2256	229	29	(	(	PUNCT
bjmsr-2256	229	30	f2	f2	X
bjmsr-2256	229	31	=	=	NOUN
bjmsr-2256	229	32	1.23	1.23	NUM
bjmsr-2256	229	33	)	)	PUNCT
bjmsr-2256	229	34	,	,	PUNCT
bjmsr-2256	229	35	and	and	CCONJ
bjmsr-2256	229	36	psq	psq	VERB
bjmsr-2256	229	37	on	on	ADP
bjmsr-2256	229	38	cs	cs	X
bjmsr-2256	229	39	(	(	PUNCT
bjmsr-2256	229	40	f2	f2	PROPN
bjmsr-2256	229	41	=	=	NOUN
bjmsr-2256	229	42	1.211	1.211	NUM
bjmsr-2256	229	43	)	)	PUNCT
bjmsr-2256	229	44	,	,	PUNCT
bjmsr-2256	229	45	all	all	PRON
bjmsr-2256	229	46	of	of	ADP
bjmsr-2256	229	47	which	which	PRON
bjmsr-2256	229	48	surpass	surpass	VERB
bjmsr-2256	229	49	the	the	DET
bjmsr-2256	229	50	0.35	0.35	NUM
bjmsr-2256	229	51	threshold	threshold	NOUN
bjmsr-2256	229	52	(	(	PUNCT
bjmsr-2256	229	53	cohen	cohen	NOUN
bjmsr-2256	229	54	,	,	PUNCT
bjmsr-2256	229	55	2016	2016	NUM
bjmsr-2256	229	56	)	)	PUNCT
bjmsr-2256	229	57	.	.	PUNCT
bjmsr-2256	230	1	furthermore	furthermore	ADV
bjmsr-2256	230	2	,	,	PUNCT
bjmsr-2256	230	3	there	there	PRON
bjmsr-2256	230	4	are	be	VERB
bjmsr-2256	230	5	notable	notable	ADJ
bjmsr-2256	230	6	moderating	moderate	VERB
bjmsr-2256	230	7	effect	effect	NOUN
bjmsr-2256	230	8	sizes	size	NOUN
bjmsr-2256	230	9	for	for	ADP
bjmsr-2256	230	10	both	both	DET
bjmsr-2256	230	11	ba	ba	PROPN
bjmsr-2256	230	12	(	(	PUNCT
bjmsr-2256	230	13	f2	f2	X
bjmsr-2256	230	14	=	=	NOUN
bjmsr-2256	230	15	0.188	0.188	NUM
bjmsr-2256	230	16	)	)	PUNCT
bjmsr-2256	230	17	and	and	CCONJ
bjmsr-2256	230	18	bi	bi	NOUN
bjmsr-2256	230	19	(	(	PUNCT
bjmsr-2256	230	20	f2	f2	PROPN
bjmsr-2256	230	21	=	=	NOUN
bjmsr-2256	230	22	0.345	0.345	NUM
bjmsr-2256	230	23	)	)	PUNCT
bjmsr-2256	230	24	and	and	CCONJ
bjmsr-2256	230	25	smm	smm	X
bjmsr-2256	230	26	(	(	PUNCT
bjmsr-2256	230	27	f2	f2	X
bjmsr-2256	230	28	=	=	NOUN
bjmsr-2256	230	29	0.228	0.228	NUM
bjmsr-2256	230	30	)	)	PUNCT
bjmsr-2256	230	31	on	on	ADP
bjmsr-2256	230	32	psq	psq	NOUN
bjmsr-2256	230	33	,	,	PUNCT
bjmsr-2256	230	34	each	each	PRON
bjmsr-2256	230	35	of	of	ADP
bjmsr-2256	230	36	which	which	PRON
bjmsr-2256	230	37	liang	liang	PROPN
bjmsr-2256	230	38	,	,	PUNCT
bjmsr-2256	230	39	bangladesh	bangladesh	PROPN
bjmsr-2256	230	40	journal	journal	NOUN
bjmsr-2256	230	41	of	of	ADP
bjmsr-2256	230	42	multidisciplinary	multidisciplinary	ADJ
bjmsr-2256	230	43	scientific	scientific	ADJ
bjmsr-2256	230	44	research	research	NOUN
bjmsr-2256	230	45	9(6	9(6	NUM
bjmsr-2256	230	46	)	)	PUNCT
bjmsr-2256	230	47	(	(	PUNCT
bjmsr-2256	230	48	2024	2024	NUM
bjmsr-2256	230	49	)	)	PUNCT
bjmsr-2256	230	50	,	,	PUNCT
bjmsr-2256	230	51	1	1	NUM
bjmsr-2256	230	52	-	-	SYM
bjmsr-2256	230	53	16	16	NUM
bjmsr-2256	230	54	9	9	NUM
bjmsr-2256	230	55	exceeds	exceed	VERB
bjmsr-2256	230	56	the	the	DET
bjmsr-2256	230	57	0.15	0.15	NUM
bjmsr-2256	230	58	threshold	threshold	NOUN
bjmsr-2256	230	59	(	(	PUNCT
bjmsr-2256	230	60	cohen	cohen	NOUN
bjmsr-2256	230	61	,	,	PUNCT
bjmsr-2256	230	62	2016	2016	NUM
bjmsr-2256	230	63	)	)	PUNCT
bjmsr-2256	230	64	.	.	PUNCT
bjmsr-2256	231	1	lastly	lastly	ADV
bjmsr-2256	231	2	,	,	PUNCT
bjmsr-2256	231	3	bi	bi	NOUN
bjmsr-2256	231	4	on	on	ADP
bjmsr-2256	231	5	psq	psq	NOUN
bjmsr-2256	231	6	(	(	PUNCT
bjmsr-2256	231	7	f2=0.113	f2=0.113	PROPN
bjmsr-2256	231	8	)	)	PUNCT
bjmsr-2256	231	9	,	,	PUNCT
bjmsr-2256	231	10	pf	pf	PROPN
bjmsr-2256	231	11	on	on	ADP
bjmsr-2256	231	12	ba	ba	PROPN
bjmsr-2256	231	13	(	(	PUNCT
bjmsr-2256	231	14	f2=0.009	f2=0.009	X
bjmsr-2256	231	15	)	)	PUNCT
bjmsr-2256	231	16	and	and	CCONJ
bjmsr-2256	231	17	bi	bi	NOUN
bjmsr-2256	231	18	(	(	PUNCT
bjmsr-2256	231	19	f2=0.013	f2=0.013	NUM
bjmsr-2256	231	20	)	)	PUNCT
bjmsr-2256	231	21	,	,	PUNCT
bjmsr-2256	231	22	si	si	PROPN
bjmsr-2256	231	23	on	on	ADP
bjmsr-2256	231	24	ba	ba	PROPN
bjmsr-2256	231	25	(	(	PUNCT
bjmsr-2256	231	26	f2=0.016	f2=0.016	NUM
bjmsr-2256	231	27	)	)	PUNCT
bjmsr-2256	231	28	,	,	PUNCT
bjmsr-2256	231	29	and	and	CCONJ
bjmsr-2256	231	30	bi	bi	NOUN
bjmsr-2256	231	31	(	(	PUNCT
bjmsr-2256	231	32	f2=0.063	f2=0.063	PROPN
bjmsr-2256	231	33	)	)	PUNCT
bjmsr-2256	231	34	all	all	PRON
bjmsr-2256	231	35	reported	report	VERB
bjmsr-2256	231	36	small	small	ADJ
bjmsr-2256	231	37	effect	effect	NOUN
bjmsr-2256	231	38	size	size	NOUN
bjmsr-2256	231	39	(	(	PUNCT
bjmsr-2256	231	40	cohen	cohen	NOUN
bjmsr-2256	231	41	,	,	PUNCT
bjmsr-2256	231	42	2016	2016	NUM
bjmsr-2256	231	43	)	)	PUNCT
bjmsr-2256	231	44	.	.	PUNCT
bjmsr-2256	232	1	table	table	NOUN
bjmsr-2256	232	2	6	6	NUM
bjmsr-2256	232	3	.	.	PUNCT
bjmsr-2256	232	4	effect	effect	NOUN
bjmsr-2256	232	5	size	size	NOUN
bjmsr-2256	232	6	analysis	analysis	NOUN
bjmsr-2256	232	7	(	(	PUNCT
bjmsr-2256	232	8	f2	f2	PROPN
bjmsr-2256	232	9	)	)	PUNCT
bjmsr-2256	232	10	construct	construct	VERB
bjmsr-2256	232	11	ba	ba	PROPN
bjmsr-2256	232	12	bi	bi	ADJ
bjmsr-2256	232	13	cl	cl	PROPN
bjmsr-2256	232	14	cs	cs	PROPN
bjmsr-2256	232	15	psq	psq	NOUN
bjmsr-2256	232	16	wom	wom	PROPN
bjmsr-2256	232	17	ba	ba	PROPN
bjmsr-2256	232	18	0.228	0.228	NUM
bjmsr-2256	232	19	bi	bi	NOUN
bjmsr-2256	232	20	0.113	0.113	NUM
bjmsr-2256	232	21	cs	cs	PROPN
bjmsr-2256	232	22	2.016	2.016	NUM
bjmsr-2256	232	23	1.23	1.23	NUM
bjmsr-2256	232	24	pf	pf	PROPN
bjmsr-2256	232	25	0.017	0.017	NUM
bjmsr-2256	232	26	0.017	0.017	NUM
bjmsr-2256	232	27	psq	psq	VERB
bjmsr-2256	232	28	1.211	1.211	NUM
bjmsr-2256	232	29	si	si	NOUN
bjmsr-2256	232	30	0.015	0.015	NUM
bjmsr-2256	232	31	0.063	0.063	NUM
bjmsr-2256	232	32	smm	smm	VERB
bjmsr-2256	232	33	0.188	0.188	NUM
bjmsr-2256	232	34	0.345	0.345	NUM
bjmsr-2256	232	35	notes	note	NOUN
bjmsr-2256	232	36	:	:	PUNCT
bjmsr-2256	232	37	ba=	ba=	PROPN
bjmsr-2256	232	38	brand	brand	NOUN
bjmsr-2256	232	39	awareness	awareness	NOUN
bjmsr-2256	232	40	;	;	PUNCT
bjmsr-2256	232	41	bi	bi	NOUN
bjmsr-2256	232	42	=	=	PROPN
bjmsr-2256	232	43	brand	brand	NOUN
bjmsr-2256	232	44	image	image	NOUN
bjmsr-2256	232	45	;	;	PUNCT
bjmsr-2256	232	46	cs	cs	PROPN
bjmsr-2256	232	47	=	=	PROPN
bjmsr-2256	232	48	customer	customer	NOUN
bjmsr-2256	232	49	satisfaction	satisfaction	NOUN
bjmsr-2256	232	50	;	;	PUNCT
bjmsr-2256	232	51	pf	pf	NOUN
bjmsr-2256	232	52	=	=	SYM
bjmsr-2256	232	53	price	price	NOUN
bjmsr-2256	232	54	fairness	fairness	NOUN
bjmsr-2256	232	55	;	;	PUNCT
bjmsr-2256	232	56	psq	psq	NOUN
bjmsr-2256	232	57	=	=	SYM
bjmsr-2256	232	58	perceived	perceive	VERB
bjmsr-2256	232	59	service	service	NOUN
bjmsr-2256	232	60	quality	quality	NOUN
bjmsr-2256	232	61	;	;	PUNCT
bjmsr-2256	232	62	si	si	NOUN
bjmsr-2256	232	63	=	=	PROPN
bjmsr-2256	232	64	service	service	NOUN
bjmsr-2256	232	65	innovation	innovation	NOUN
bjmsr-2256	232	66	;	;	PUNCT
bjmsr-2256	232	67	smm	smm	NOUN
bjmsr-2256	232	68	=	=	PUNCT
bjmsr-2256	232	69	social	social	ADJ
bjmsr-2256	232	70	media	medium	NOUN
bjmsr-2256	232	71	marketing	marketing	NOUN
bjmsr-2256	232	72	.	.	PUNCT
bjmsr-2256	233	1	moderation	moderation	NOUN
bjmsr-2256	233	2	effect	effect	NOUN
bjmsr-2256	233	3	a	a	DET
bjmsr-2256	233	4	two	two	NUM
bjmsr-2256	233	5	-	-	PUNCT
bjmsr-2256	233	6	stage	stage	NOUN
bjmsr-2256	233	7	latent	latent	NOUN
bjmsr-2256	233	8	interaction	interaction	NOUN
bjmsr-2256	233	9	strategy	strategy	NOUN
bjmsr-2256	233	10	was	be	AUX
bjmsr-2256	233	11	used	use	VERB
bjmsr-2256	233	12	to	to	PART
bjmsr-2256	233	13	investigate	investigate	VERB
bjmsr-2256	233	14	the	the	DET
bjmsr-2256	233	15	moderating	moderate	VERB
bjmsr-2256	233	16	effect	effect	NOUN
bjmsr-2256	233	17	of	of	ADP
bjmsr-2256	233	18	rapid	rapid	ADJ
bjmsr-2256	233	19	guanxi	guanxi	NOUN
bjmsr-2256	233	20	.	.	PUNCT
bjmsr-2256	234	1	it	it	PRON
bjmsr-2256	234	2	(	(	PUNCT
bjmsr-2256	234	3	table	table	NOUN
bjmsr-2256	234	4	7	7	NUM
bjmsr-2256	234	5	)	)	PUNCT
bjmsr-2256	234	6	indicated	indicate	VERB
bjmsr-2256	234	7	that	that	SCONJ
bjmsr-2256	234	8	swift	swift	ADJ
bjmsr-2256	234	9	guanxi	guanxi	NOUN
bjmsr-2256	234	10	does	do	AUX
bjmsr-2256	234	11	not	not	PART
bjmsr-2256	234	12	affect	affect	VERB
bjmsr-2256	234	13	the	the	DET
bjmsr-2256	234	14	link	link	NOUN
bjmsr-2256	234	15	between	between	ADP
bjmsr-2256	234	16	pf	pf	PROPN
bjmsr-2256	234	17	and	and	CCONJ
bjmsr-2256	234	18	ba	ba	PROPN
bjmsr-2256	234	19	(	(	PUNCT
bjmsr-2256	234	20	β	β	NOUN
bjmsr-2256	234	21	=	=	SYM
bjmsr-2256	234	22	−0.023	−0.023	PROPN
bjmsr-2256	234	23	;	;	PUNCT
bjmsr-2256	234	24	p	p	X
bjmsr-2256	234	25	-	-	PUNCT
bjmsr-2256	234	26	value	value	NOUN
bjmsr-2256	234	27	=	=	NOUN
bjmsr-2256	234	28	0.613	0.613	NUM
bjmsr-2256	234	29	)	)	PUNCT
bjmsr-2256	234	30	and	and	CCONJ
bjmsr-2256	234	31	bi	bi	NOUN
bjmsr-2256	234	32	(	(	PUNCT
bjmsr-2256	234	33	β	β	X
bjmsr-2256	234	34	=	=	SYM
bjmsr-2256	234	35	−0.070	−0.070	ADJ
bjmsr-2256	234	36	;	;	PUNCT
bjmsr-2256	234	37	p	p	X
bjmsr-2256	234	38	-	-	PUNCT
bjmsr-2256	234	39	value	value	NOUN
bjmsr-2256	234	40	=	=	NOUN
bjmsr-2256	234	41	0.173	0.173	NUM
bjmsr-2256	234	42	)	)	PUNCT
bjmsr-2256	234	43	,	,	PUNCT
bjmsr-2256	234	44	smm	smm	NOUN
bjmsr-2256	234	45	and	and	CCONJ
bjmsr-2256	234	46	ba	ba	PROPN
bjmsr-2256	235	1	(	(	PUNCT
bjmsr-2256	235	2	β	β	X
bjmsr-2256	235	3	=	=	SYM
bjmsr-2256	235	4	0.107	0.107	NUM
bjmsr-2256	235	5	;	;	PUNCT
bjmsr-2256	235	6	p	p	X
bjmsr-2256	235	7	-	-	PUNCT
bjmsr-2256	235	8	value	value	NOUN
bjmsr-2256	235	9	=	=	NOUN
bjmsr-2256	235	10	0.059	0.059	NUM
bjmsr-2256	235	11	)	)	PUNCT
bjmsr-2256	235	12	;	;	PUNCT
bjmsr-2256	235	13	si	si	PROPN
bjmsr-2256	235	14	and	and	CCONJ
bjmsr-2256	235	15	ba	ba	PROPN
bjmsr-2256	235	16	(	(	PUNCT
bjmsr-2256	235	17	β	β	X
bjmsr-2256	235	18	=	=	SYM
bjmsr-2256	235	19	−0.051	−0.051	NOUN
bjmsr-2256	235	20	;	;	PUNCT
bjmsr-2256	235	21	p	p	X
bjmsr-2256	235	22	-	-	PUNCT
bjmsr-2256	235	23	value	value	NOUN
bjmsr-2256	235	24	=	=	NOUN
bjmsr-2256	235	25	0.286	0.286	NUM
bjmsr-2256	235	26	)	)	PUNCT
bjmsr-2256	235	27	,	,	PUNCT
bjmsr-2256	235	28	thus	thus	ADV
bjmsr-2256	235	29	,	,	PUNCT
bjmsr-2256	235	30	h6a	h6a	PROPN
bjmsr-2256	235	31	,	,	PUNCT
bjmsr-2256	235	32	h7a	h7a	PROPN
bjmsr-2256	235	33	,	,	PUNCT
bjmsr-2256	235	34	h7b	h7b	PROPN
bjmsr-2256	235	35	,	,	PUNCT
bjmsr-2256	235	36	h7c	h7c	PROPN
bjmsr-2256	235	37	,	,	PUNCT
bjmsr-2256	235	38	are	be	AUX
bjmsr-2256	235	39	rejected	reject	VERB
bjmsr-2256	235	40	.	.	PUNCT
bjmsr-2256	236	1	in	in	ADP
bjmsr-2256	236	2	contrast	contrast	NOUN
bjmsr-2256	236	3	,	,	PUNCT
bjmsr-2256	236	4	swift	swift	ADJ
bjmsr-2256	236	5	guanxi	guanxi	NOUN
bjmsr-2256	236	6	significantly	significantly	ADV
bjmsr-2256	236	7	impacted	impact	VERB
bjmsr-2256	236	8	the	the	DET
bjmsr-2256	236	9	relationship	relationship	NOUN
bjmsr-2256	236	10	between	between	ADP
bjmsr-2256	236	11	si	si	PROPN
bjmsr-2256	236	12	and	and	CCONJ
bjmsr-2256	236	13	bi	bi	PROPN
bjmsr-2256	236	14	(	(	PUNCT
bjmsr-2256	236	15	β	β	X
bjmsr-2256	236	16	=	=	SYM
bjmsr-2256	236	17	−0.152	−0.152	PROPN
bjmsr-2256	236	18	;	;	PUNCT
bjmsr-2256	236	19	p	p	X
bjmsr-2256	236	20	-	-	PUNCT
bjmsr-2256	236	21	value	value	NOUN
bjmsr-2256	236	22	=	=	NOUN
bjmsr-2256	236	23	0.00	0.00	NUM
bjmsr-2256	236	24	)	)	PUNCT
bjmsr-2256	236	25	,	,	PUNCT
bjmsr-2256	236	26	smm	smm	NOUN
bjmsr-2256	236	27	and	and	CCONJ
bjmsr-2256	236	28	bi	bi	NOUN
bjmsr-2256	236	29	(	(	PUNCT
bjmsr-2256	236	30	β	β	X
bjmsr-2256	236	31	=	=	SYM
bjmsr-2256	236	32	0.249	0.249	NUM
bjmsr-2256	236	33	;	;	PUNCT
bjmsr-2256	236	34	p	p	X
bjmsr-2256	236	35	-	-	PUNCT
bjmsr-2256	236	36	value	value	NOUN
bjmsr-2256	236	37	=	=	NOUN
bjmsr-2256	236	38	0.00	0.00	NUM
bjmsr-2256	236	39	)	)	PUNCT
bjmsr-2256	236	40	,	,	PUNCT
bjmsr-2256	236	41	supporting	support	VERB
bjmsr-2256	236	42	h6c	h6c	PROPN
bjmsr-2256	236	43	and	and	CCONJ
bjmsr-2256	236	44	h6b	h6b	PROPN
bjmsr-2256	236	45	.	.	PUNCT
bjmsr-2256	237	1	table	table	NOUN
bjmsr-2256	237	2	7	7	NUM
bjmsr-2256	237	3	.	.	X
bjmsr-2256	237	4	hypothesis	hypothesis	NOUN
bjmsr-2256	237	5	testing	testing	NOUN
bjmsr-2256	237	6	(	(	PUNCT
bjmsr-2256	237	7	moderation	moderation	NOUN
bjmsr-2256	237	8	effect	effect	NOUN
bjmsr-2256	237	9	)	)	PUNCT
bjmsr-2256	237	10	hypotheses	hypothese	VERB
bjmsr-2256	237	11	path	path	ADJ
bjmsr-2256	237	12	original	original	ADJ
bjmsr-2256	237	13	sample	sample	NOUN
bjmsr-2256	237	14	(	(	PUNCT
bjmsr-2256	237	15	o	o	NOUN
bjmsr-2256	237	16	)	)	PUNCT
bjmsr-2256	237	17	p	p	NOUN
bjmsr-2256	237	18	values	value	NOUN
bjmsr-2256	237	19	decisions	decision	NOUN
bjmsr-2256	237	20	f2	f2	PROPN
bjmsr-2256	237	21	h6a	h6a	PROPN
bjmsr-2256	237	22	sgx	sgx	PROPN
bjmsr-2256	237	23	x	x	PROPN
bjmsr-2256	237	24	pf	pf	PROPN
bjmsr-2256	237	25	-	-	PUNCT
bjmsr-2256	237	26	>	>	X
bjmsr-2256	237	27	bi	bi	PROPN
bjmsr-2256	237	28	-0.07ns	-0.07ns	PROPN
bjmsr-2256	237	29	0.173	0.173	NUM
bjmsr-2256	237	30	not	not	PART
bjmsr-2256	237	31	supported	support	VERB
bjmsr-2256	237	32	0.008	0.008	NUM
bjmsr-2256	237	33	h6b	h6b	PROPN
bjmsr-2256	237	34	sgx	sgx	PROPN
bjmsr-2256	237	35	x	x	PROPN
bjmsr-2256	237	36	smm	smm	PROPN
bjmsr-2256	237	37	-	-	PUNCT
bjmsr-2256	237	38	>	>	X
bjmsr-2256	237	39	bi	bi	NOUN
bjmsr-2256	237	40	0.249	0.249	NUM
bjmsr-2256	237	41	*	*	PUNCT
bjmsr-2256	237	42	*	*	PUNCT
bjmsr-2256	237	43	*	*	SYM
bjmsr-2256	237	44	0	0	NUM
bjmsr-2256	237	45	supported	support	VERB
bjmsr-2256	237	46	0.087	0.087	NUM
bjmsr-2256	237	47	h6c	h6c	PROPN
bjmsr-2256	237	48	sgx	sgx	PROPN
bjmsr-2256	237	49	x	x	PROPN
bjmsr-2256	237	50	si	si	PROPN
bjmsr-2256	237	51	-	-	PUNCT
bjmsr-2256	237	52	>	>	X
bjmsr-2256	237	53	bi	bi	NOUN
bjmsr-2256	237	54	-0.152	-0.152	PUNCT
bjmsr-2256	237	55	*	*	PUNCT
bjmsr-2256	237	56	*	*	PUNCT
bjmsr-2256	237	57	*	*	SYM
bjmsr-2256	237	58	0	0	NUM
bjmsr-2256	237	59	supported	support	VERB
bjmsr-2256	237	60	0.040	0.040	NUM
bjmsr-2256	237	61	h7a	h7a	PROPN
bjmsr-2256	237	62	sgx	sgx	PROPN
bjmsr-2256	237	63	x	x	PROPN
bjmsr-2256	237	64	pf	pf	PROPN
bjmsr-2256	237	65	-	-	PUNCT
bjmsr-2256	237	66	>	>	X
bjmsr-2256	237	67	ba	ba	PROPN
bjmsr-2256	237	68	-0.023ns	-0.023ns	PROPN
bjmsr-2256	237	69	0.613	0.613	NUM
bjmsr-2256	237	70	not	not	PART
bjmsr-2256	237	71	supported	support	VERB
bjmsr-2256	238	1	0.001	0.001	NUM
bjmsr-2256	238	2	h7b	h7b	ADP
bjmsr-2256	238	3	sgx	sgx	PROPN
bjmsr-2256	238	4	x	x	PROPN
bjmsr-2256	238	5	smm	smm	PROPN
bjmsr-2256	238	6	-	-	PUNCT
bjmsr-2256	238	7	>	>	X
bjmsr-2256	238	8	ba	ba	PROPN
bjmsr-2256	238	9	0.107ns	0.107ns	NOUN
bjmsr-2256	238	10	0.059	0.059	NUM
bjmsr-2256	238	11	not	not	PART
bjmsr-2256	238	12	supported	support	VERB
bjmsr-2256	238	13	0.014	0.014	NUM
bjmsr-2256	238	14	h7c	h7c	VERB
bjmsr-2256	238	15	sgx	sgx	PROPN
bjmsr-2256	238	16	x	x	SYM
bjmsr-2256	238	17	si	si	PROPN
bjmsr-2256	238	18	-	-	PUNCT
bjmsr-2256	238	19	>	>	X
bjmsr-2256	238	20	ba	ba	PROPN
bjmsr-2256	238	21	-0.051ns	-0.051ns	PROPN
bjmsr-2256	238	22	0.286	0.286	NUM
bjmsr-2256	238	23	not	not	PART
bjmsr-2256	238	24	supported	support	VERB
bjmsr-2256	238	25	0.004	0.004	NUM
bjmsr-2256	238	26	notes	note	NOUN
bjmsr-2256	238	27	:	:	PUNCT
bjmsr-2256	238	28	1.nsp>0.5	1.nsp>0.5	NUM
bjmsr-2256	238	29	;	;	PUNCT
bjmsr-2256	238	30	*	*	PUNCT
bjmsr-2256	238	31	p	p	X
bjmsr-2256	238	32	<	<	X
bjmsr-2256	238	33	0.05	0.05	NUM
bjmsr-2256	238	34	;	;	PUNCT
bjmsr-2256	238	35	*	*	PUNCT
bjmsr-2256	238	36	*	*	PUNCT
bjmsr-2256	238	37	p	p	X
bjmsr-2256	238	38	<	<	X
bjmsr-2256	238	39	0.01	0.01	NUM
bjmsr-2256	238	40	;	;	PUNCT
bjmsr-2256	238	41	*	*	PUNCT
bjmsr-2256	238	42	*	*	PUNCT
bjmsr-2256	238	43	*	*	PUNCT
bjmsr-2256	238	44	p	p	X
bjmsr-2256	238	45	<	<	X
bjmsr-2256	238	46	0.001	0.001	NUM
bjmsr-2256	238	47	;	;	PUNCT
bjmsr-2256	238	48	2.ba=	2.ba=	NUM
bjmsr-2256	238	49	brand	brand	NOUN
bjmsr-2256	238	50	awareness	awareness	NOUN
bjmsr-2256	238	51	;	;	PUNCT
bjmsr-2256	238	52	pf	pf	NOUN
bjmsr-2256	238	53	=	=	SYM
bjmsr-2256	238	54	price	price	NOUN
bjmsr-2256	238	55	fairness	fairness	NOUN
bjmsr-2256	238	56	;	;	PUNCT
bjmsr-2256	238	57	sgx	sgx	PROPN
bjmsr-2256	238	58	=	=	PUNCT
bjmsr-2256	238	59	swift	swift	ADJ
bjmsr-2256	238	60	guanxi	guanxi	NOUN
bjmsr-2256	238	61	;	;	PUNCT
bjmsr-2256	238	62	si	si	NOUN
bjmsr-2256	238	63	=	=	PROPN
bjmsr-2256	238	64	service	service	NOUN
bjmsr-2256	238	65	innovation	innovation	NOUN
bjmsr-2256	238	66	;	;	PUNCT
bjmsr-2256	238	67	smm	smm	NOUN
bjmsr-2256	238	68	=	=	PUNCT
bjmsr-2256	238	69	social	social	ADJ
bjmsr-2256	238	70	media	medium	NOUN
bjmsr-2256	238	71	marketing	marketing	NOUN
bjmsr-2256	238	72	.	.	PUNCT
bjmsr-2256	239	1	before	before	SCONJ
bjmsr-2256	239	2	sgx	sgx	PROPN
bjmsr-2256	239	3	was	be	AUX
bjmsr-2256	239	4	introduced	introduce	VERB
bjmsr-2256	239	5	as	as	ADP
bjmsr-2256	239	6	a	a	DET
bjmsr-2256	239	7	moderator	moderator	NOUN
bjmsr-2256	239	8	,	,	PUNCT
bjmsr-2256	239	9	the	the	DET
bjmsr-2256	239	10	r2	r2	PROPN
bjmsr-2256	239	11	value	value	NOUN
bjmsr-2256	239	12	for	for	ADP
bjmsr-2256	239	13	bi	bi	NOUN
bjmsr-2256	239	14	was	be	AUX
bjmsr-2256	239	15	0.821	0.821	NUM
bjmsr-2256	239	16	.	.	PUNCT
bjmsr-2256	240	1	this	this	PRON
bjmsr-2256	240	2	indicated	indicate	VERB
bjmsr-2256	240	3	that	that	SCONJ
bjmsr-2256	240	4	smm	smm	NOUN
bjmsr-2256	240	5	and	and	CCONJ
bjmsr-2256	240	6	si	si	PROPN
bjmsr-2256	240	7	explained	explain	VERB
bjmsr-2256	240	8	82.1	82.1	NUM
bjmsr-2256	240	9	%	%	NOUN
bjmsr-2256	240	10	of	of	ADP
bjmsr-2256	240	11	bi	bi	PROPN
bjmsr-2256	240	12	's	's	PART
bjmsr-2256	240	13	variance	variance	NOUN
bjmsr-2256	240	14	,	,	PUNCT
bjmsr-2256	240	15	underlining	underline	VERB
bjmsr-2256	240	16	their	their	PRON
bjmsr-2256	240	17	significant	significant	ADJ
bjmsr-2256	240	18	effect	effect	NOUN
bjmsr-2256	240	19	on	on	ADP
bjmsr-2256	240	20	hotel	hotel	NOUN
bjmsr-2256	240	21	brand	brand	NOUN
bjmsr-2256	240	22	images	image	NOUN
bjmsr-2256	240	23	.	.	PUNCT
bjmsr-2256	241	1	adding	add	VERB
bjmsr-2256	241	2	the	the	DET
bjmsr-2256	241	3	sgx	sgx	PROPN
bjmsr-2256	241	4	interaction	interaction	NOUN
bjmsr-2256	241	5	term	term	NOUN
bjmsr-2256	241	6	raised	raise	VERB
bjmsr-2256	241	7	the	the	DET
bjmsr-2256	241	8	r2	r2	PROPN
bjmsr-2256	241	9	to	to	ADP
bjmsr-2256	241	10	0.847	0.847	NUM
bjmsr-2256	241	11	,	,	PUNCT
bjmsr-2256	241	12	a	a	DET
bjmsr-2256	241	13	statistically	statistically	ADV
bjmsr-2256	241	14	significant	significant	ADJ
bjmsr-2256	241	15	increase	increase	NOUN
bjmsr-2256	241	16	of	of	ADP
bjmsr-2256	241	17	2.6	2.6	NUM
bjmsr-2256	241	18	%	%	NOUN
bjmsr-2256	241	19	,	,	PUNCT
bjmsr-2256	241	20	showing	show	VERB
bjmsr-2256	241	21	that	that	SCONJ
bjmsr-2256	241	22	sgx	sgx	PROPN
bjmsr-2256	241	23	notably	notably	ADV
bjmsr-2256	241	24	enhances	enhance	VERB
bjmsr-2256	241	25	the	the	DET
bjmsr-2256	241	26	effectiveness	effectiveness	NOUN
bjmsr-2256	241	27	of	of	ADP
bjmsr-2256	241	28	marketing	marketing	NOUN
bjmsr-2256	241	29	strategies	strategy	NOUN
bjmsr-2256	241	30	on	on	ADP
bjmsr-2256	241	31	bi	bi	PROPN
bjmsr-2256	241	32	.	.	PUNCT
bjmsr-2256	242	1	an	an	DET
bjmsr-2256	242	2	interaction	interaction	NOUN
bjmsr-2256	242	3	plot	plot	NOUN
bjmsr-2256	242	4	was	be	AUX
bjmsr-2256	242	5	used	use	VERB
bjmsr-2256	242	6	to	to	PART
bjmsr-2256	242	7	illustrate	illustrate	VERB
bjmsr-2256	242	8	sgx	sgx	PROPN
bjmsr-2256	242	9	's	's	PART
bjmsr-2256	242	10	moderating	moderate	VERB
bjmsr-2256	242	11	effects	effect	NOUN
bjmsr-2256	242	12	on	on	ADP
bjmsr-2256	242	13	si	si	NOUN
bjmsr-2256	242	14	's	's	PART
bjmsr-2256	242	15	impact	impact	NOUN
bjmsr-2256	242	16	on	on	ADP
bjmsr-2256	242	17	bi	bi	PROPN
bjmsr-2256	242	18	(	(	PUNCT
bjmsr-2256	242	19	dawson	dawson	PROPN
bjmsr-2256	242	20	,	,	PUNCT
bjmsr-2256	242	21	2014	2014	NUM
bjmsr-2256	242	22	)	)	PUNCT
bjmsr-2256	242	23	.	.	PUNCT
bjmsr-2256	243	1	figure	figure	NOUN
bjmsr-2256	243	2	1	1	NUM
bjmsr-2256	243	3	shows	show	VERB
bjmsr-2256	243	4	a	a	DET
bjmsr-2256	243	5	steeper	steep	ADJ
bjmsr-2256	243	6	line	line	NOUN
bjmsr-2256	243	7	at	at	ADP
bjmsr-2256	243	8	lower	low	ADJ
bjmsr-2256	243	9	sgx	sgx	PROPN
bjmsr-2256	243	10	levels	level	NOUN
bjmsr-2256	243	11	,	,	PUNCT
bjmsr-2256	243	12	indicating	indicate	VERB
bjmsr-2256	243	13	a	a	DET
bjmsr-2256	243	14	more	more	ADV
bjmsr-2256	243	15	substantial	substantial	ADJ
bjmsr-2256	243	16	impact	impact	NOUN
bjmsr-2256	243	17	of	of	ADP
bjmsr-2256	243	18	si	si	PROPN
bjmsr-2256	243	19	on	on	ADP
bjmsr-2256	243	20	bi	bi	PROPN
bjmsr-2256	243	21	,	,	PUNCT
bjmsr-2256	243	22	while	while	SCONJ
bjmsr-2256	243	23	at	at	ADP
bjmsr-2256	243	24	higher	high	ADJ
bjmsr-2256	243	25	sgx	sgx	PROPN
bjmsr-2256	243	26	levels	level	NOUN
bjmsr-2256	243	27	,	,	PUNCT
bjmsr-2256	243	28	the	the	DET
bjmsr-2256	243	29	line	line	NOUN
bjmsr-2256	243	30	flattens	flatten	VERB
bjmsr-2256	243	31	,	,	PUNCT
bjmsr-2256	243	32	suggesting	suggest	VERB
bjmsr-2256	243	33	a	a	DET
bjmsr-2256	243	34	reduced	reduce	VERB
bjmsr-2256	243	35	impact	impact	NOUN
bjmsr-2256	243	36	.	.	PUNCT
bjmsr-2256	244	1	this	this	PRON
bjmsr-2256	244	2	demonstrates	demonstrate	VERB
bjmsr-2256	244	3	that	that	SCONJ
bjmsr-2256	244	4	higher	high	ADJ
bjmsr-2256	244	5	sgx	sgx	PROPN
bjmsr-2256	244	6	levels	level	NOUN
bjmsr-2256	244	7	weaken	weaken	VERB
bjmsr-2256	244	8	si	si	PROPN
bjmsr-2256	244	9	's	's	PART
bjmsr-2256	244	10	influence	influence	NOUN
bjmsr-2256	244	11	on	on	ADP
bjmsr-2256	244	12	bi	bi	PROPN
bjmsr-2256	244	13	.	.	PUNCT
bjmsr-2256	245	1	the	the	DET
bjmsr-2256	245	2	f2	f2	PROPN
bjmsr-2256	245	3	effect	effect	NOUN
bjmsr-2256	245	4	size	size	NOUN
bjmsr-2256	245	5	of	of	ADP
bjmsr-2256	245	6	0.040	0.040	NUM
bjmsr-2256	245	7	indicates	indicate	VERB
bjmsr-2256	245	8	a	a	DET
bjmsr-2256	245	9	sizeable	sizeable	ADJ
bjmsr-2256	245	10	negative	negative	ADJ
bjmsr-2256	245	11	moderation	moderation	NOUN
bjmsr-2256	245	12	effect	effect	NOUN
bjmsr-2256	245	13	,	,	PUNCT
bjmsr-2256	245	14	confirming	confirm	VERB
bjmsr-2256	245	15	that	that	SCONJ
bjmsr-2256	245	16	sgx	sgx	PROPN
bjmsr-2256	245	17	significantly	significantly	ADV
bjmsr-2256	245	18	diminishes	diminish	VERB
bjmsr-2256	245	19	the	the	DET
bjmsr-2256	245	20	relationship	relationship	NOUN
bjmsr-2256	245	21	between	between	ADP
bjmsr-2256	245	22	si	si	PROPN
bjmsr-2256	245	23	and	and	CCONJ
bjmsr-2256	245	24	bi	bi	PROPN
bjmsr-2256	245	25	(	(	PUNCT
bjmsr-2256	245	26	hair	hair	NOUN
bjmsr-2256	245	27	et	et	PROPN
bjmsr-2256	245	28	al	al	PROPN
bjmsr-2256	245	29	.	.	PROPN
bjmsr-2256	245	30	,	,	PUNCT
bjmsr-2256	245	31	2021	2021	NUM
bjmsr-2256	245	32	)	)	PUNCT
bjmsr-2256	245	33	.	.	PUNCT
bjmsr-2256	246	1	moreover	moreover	ADV
bjmsr-2256	246	2	,	,	PUNCT
bjmsr-2256	246	3	figure	figure	NOUN
bjmsr-2256	246	4	2	2	NUM
bjmsr-2256	246	5	demonstrates	demonstrate	VERB
bjmsr-2256	246	6	that	that	SCONJ
bjmsr-2256	246	7	at	at	ADP
bjmsr-2256	246	8	high	high	ADJ
bjmsr-2256	246	9	sgx	sgx	PROPN
bjmsr-2256	246	10	levels	level	NOUN
bjmsr-2256	246	11	,	,	PUNCT
bjmsr-2256	246	12	the	the	DET
bjmsr-2256	246	13	impact	impact	NOUN
bjmsr-2256	246	14	of	of	ADP
bjmsr-2256	246	15	smm	smm	NOUN
bjmsr-2256	246	16	on	on	ADP
bjmsr-2256	246	17	bi	bi	NOUN
bjmsr-2256	246	18	is	be	AUX
bjmsr-2256	246	19	notably	notably	ADV
bjmsr-2256	246	20	more	more	ADV
bjmsr-2256	246	21	substantial	substantial	ADJ
bjmsr-2256	246	22	,	,	PUNCT
bjmsr-2256	246	23	as	as	SCONJ
bjmsr-2256	246	24	shown	show	VERB
bjmsr-2256	246	25	by	by	ADP
bjmsr-2256	246	26	a	a	DET
bjmsr-2256	246	27	steeper	steep	ADJ
bjmsr-2256	246	28	line	line	NOUN
bjmsr-2256	246	29	.	.	PUNCT
bjmsr-2256	247	1	in	in	ADP
bjmsr-2256	247	2	contrast	contrast	NOUN
bjmsr-2256	247	3	,	,	PUNCT
bjmsr-2256	247	4	at	at	ADP
bjmsr-2256	247	5	lower	low	ADJ
bjmsr-2256	247	6	sgx	sgx	PROPN
bjmsr-2256	247	7	levels	level	NOUN
bjmsr-2256	247	8	,	,	PUNCT
bjmsr-2256	247	9	the	the	DET
bjmsr-2256	247	10	line	line	NOUN
bjmsr-2256	247	11	flattens	flatten	VERB
bjmsr-2256	247	12	,	,	PUNCT
bjmsr-2256	247	13	indicating	indicate	VERB
bjmsr-2256	247	14	a	a	DET
bjmsr-2256	247	15	weaker	weak	ADJ
bjmsr-2256	247	16	effect	effect	NOUN
bjmsr-2256	247	17	.	.	PUNCT
bjmsr-2256	248	1	thus	thus	ADV
bjmsr-2256	248	2	,	,	PUNCT
bjmsr-2256	248	3	higher	high	ADJ
bjmsr-2256	248	4	sgx	sgx	PROPN
bjmsr-2256	248	5	enhances	enhance	VERB
bjmsr-2256	248	6	the	the	DET
bjmsr-2256	248	7	influence	influence	NOUN
bjmsr-2256	248	8	of	of	ADP
bjmsr-2256	248	9	sm	sm	PROPN
bjmsr-2256	248	10	on	on	ADP
bjmsr-2256	248	11	bi	bi	PROPN
bjmsr-2256	248	12	.	.	PUNCT
bjmsr-2256	249	1	the	the	DET
bjmsr-2256	249	2	f2	f2	PROPN
bjmsr-2256	249	3	effect	effect	NOUN
bjmsr-2256	249	4	size	size	NOUN
bjmsr-2256	249	5	of	of	ADP
bjmsr-2256	249	6	0.087	0.087	NUM
bjmsr-2256	249	7	indicates	indicate	VERB
bjmsr-2256	249	8	a	a	DET
bjmsr-2256	249	9	significant	significant	ADJ
bjmsr-2256	249	10	positive	positive	ADJ
bjmsr-2256	249	11	moderation	moderation	NOUN
bjmsr-2256	249	12	effect	effect	NOUN
bjmsr-2256	249	13	,	,	PUNCT
bjmsr-2256	249	14	confirming	confirm	VERB
bjmsr-2256	249	15	that	that	SCONJ
bjmsr-2256	249	16	sgx	sgx	PROPN
bjmsr-2256	249	17	significantly	significantly	ADV
bjmsr-2256	249	18	strengthens	strengthen	VERB
bjmsr-2256	249	19	the	the	DET
bjmsr-2256	249	20	relationship	relationship	NOUN
bjmsr-2256	249	21	between	between	ADP
bjmsr-2256	249	22	smm	smm	NOUN
bjmsr-2256	249	23	and	and	CCONJ
bjmsr-2256	249	24	bi	bi	NOUN
bjmsr-2256	249	25	.	.	PROPN
bjmsr-2256	249	26	figure	figure	NOUN
bjmsr-2256	249	27	2	2	NUM
bjmsr-2256	249	28	.	.	PUNCT
bjmsr-2256	250	1	sgx	sgx	PROPN
bjmsr-2256	250	2	dampens	dampen	VERB
bjmsr-2256	250	3	the	the	DET
bjmsr-2256	250	4	positive	positive	ADJ
bjmsr-2256	250	5	relationship	relationship	NOUN
bjmsr-2256	250	6	between	between	ADP
bjmsr-2256	250	7	si	si	PROPN
bjmsr-2256	250	8	and	and	CCONJ
bjmsr-2256	250	9	bi	bi	PROPN
bjmsr-2256	250	10	liang	liang	PROPN
bjmsr-2256	250	11	,	,	PUNCT
bjmsr-2256	250	12	bangladesh	bangladesh	PROPN
bjmsr-2256	250	13	journal	journal	NOUN
bjmsr-2256	250	14	of	of	ADP
bjmsr-2256	250	15	multidisciplinary	multidisciplinary	ADJ
bjmsr-2256	250	16	scientific	scientific	ADJ
bjmsr-2256	250	17	research	research	NOUN
bjmsr-2256	250	18	9(6	9(6	NUM
bjmsr-2256	250	19	)	)	PUNCT
bjmsr-2256	250	20	(	(	PUNCT
bjmsr-2256	250	21	2024	2024	NUM
bjmsr-2256	250	22	)	)	PUNCT
bjmsr-2256	250	23	,	,	PUNCT
bjmsr-2256	250	24	1	1	NUM
bjmsr-2256	250	25	-	-	SYM
bjmsr-2256	250	26	16	16	NUM
bjmsr-2256	250	27	10	10	NUM
bjmsr-2256	250	28	figure	figure	NOUN
bjmsr-2256	250	29	3	3	NUM
bjmsr-2256	250	30	.	.	PUNCT
bjmsr-2256	251	1	sgx	sgx	PROPN
bjmsr-2256	251	2	strengthens	strengthen	VERB
bjmsr-2256	251	3	the	the	DET
bjmsr-2256	251	4	positive	positive	ADJ
bjmsr-2256	251	5	relationship	relationship	NOUN
bjmsr-2256	251	6	between	between	ADP
bjmsr-2256	251	7	smm	smm	NOUN
bjmsr-2256	251	8	and	and	CCONJ
bjmsr-2256	251	9	bi	bi	ADJ
bjmsr-2256	251	10	discussions	discussion	NOUN
bjmsr-2256	251	11	the	the	DET
bjmsr-2256	251	12	primary	primary	ADJ
bjmsr-2256	251	13	aim	aim	NOUN
bjmsr-2256	251	14	of	of	ADP
bjmsr-2256	251	15	this	this	DET
bjmsr-2256	251	16	study	study	NOUN
bjmsr-2256	251	17	was	be	AUX
bjmsr-2256	251	18	to	to	PART
bjmsr-2256	251	19	use	use	VERB
bjmsr-2256	251	20	the	the	DET
bjmsr-2256	251	21	relationship	relationship	NOUN
bjmsr-2256	251	22	marketing	marketing	NOUN
bjmsr-2256	251	23	model	model	NOUN
bjmsr-2256	251	24	to	to	PART
bjmsr-2256	251	25	examine	examine	VERB
bjmsr-2256	251	26	how	how	SCONJ
bjmsr-2256	251	27	experiential	experiential	ADJ
bjmsr-2256	251	28	marketing	marketing	NOUN
bjmsr-2256	251	29	factors	factor	NOUN
bjmsr-2256	251	30	—	—	PUNCT
bjmsr-2256	251	31	such	such	ADJ
bjmsr-2256	251	32	as	as	ADP
bjmsr-2256	251	33	price	price	NOUN
bjmsr-2256	251	34	fairness	fairness	NOUN
bjmsr-2256	251	35	,	,	PUNCT
bjmsr-2256	251	36	social	social	ADJ
bjmsr-2256	251	37	media	medium	NOUN
bjmsr-2256	251	38	marketing	marketing	NOUN
bjmsr-2256	251	39	,	,	PUNCT
bjmsr-2256	251	40	and	and	CCONJ
bjmsr-2256	251	41	service	service	NOUN
bjmsr-2256	251	42	innovation	innovation	NOUN
bjmsr-2256	251	43	—	—	PUNCT
bjmsr-2256	251	44	influence	influence	NOUN
bjmsr-2256	251	45	hotel	hotel	NOUN
bjmsr-2256	251	46	brand	brand	NOUN
bjmsr-2256	251	47	image	image	NOUN
bjmsr-2256	251	48	and	and	CCONJ
bjmsr-2256	251	49	awareness	awareness	NOUN
bjmsr-2256	251	50	.	.	PUNCT
bjmsr-2256	252	1	the	the	DET
bjmsr-2256	252	2	findings	finding	NOUN
bjmsr-2256	252	3	confirm	confirm	VERB
bjmsr-2256	252	4	that	that	SCONJ
bjmsr-2256	252	5	these	these	DET
bjmsr-2256	252	6	factors	factor	NOUN
bjmsr-2256	252	7	significantly	significantly	ADV
bjmsr-2256	252	8	impact	impact	VERB
bjmsr-2256	252	9	both	both	DET
bjmsr-2256	252	10	aspects	aspect	NOUN
bjmsr-2256	252	11	,	,	PUNCT
bjmsr-2256	252	12	supporting	support	VERB
bjmsr-2256	252	13	hypotheses	hypothesis	NOUN
bjmsr-2256	252	14	h1a	h1a	NOUN
bjmsr-2256	252	15	-	-	PUNCT
bjmsr-2256	252	16	c	c	NOUN
bjmsr-2256	252	17	and	and	CCONJ
bjmsr-2256	252	18	h2a	h2a	PROPN
bjmsr-2256	252	19	-	-	PUNCT
bjmsr-2256	252	20	c.	c.	NOUN
bjmsr-2256	252	21	price	price	NOUN
bjmsr-2256	252	22	fairness	fairness	NOUN
bjmsr-2256	252	23	ensures	ensure	VERB
bjmsr-2256	252	24	customers	customer	NOUN
bjmsr-2256	252	25	perceive	perceive	ADJ
bjmsr-2256	252	26	value	value	NOUN
bjmsr-2256	252	27	for	for	ADP
bjmsr-2256	252	28	their	their	PRON
bjmsr-2256	252	29	money	money	NOUN
bjmsr-2256	252	30	,	,	PUNCT
bjmsr-2256	252	31	fostering	foster	VERB
bjmsr-2256	252	32	a	a	DET
bjmsr-2256	252	33	positive	positive	ADJ
bjmsr-2256	252	34	brand	brand	NOUN
bjmsr-2256	252	35	image	image	NOUN
bjmsr-2256	252	36	(	(	PUNCT
bjmsr-2256	252	37	jin	jin	NOUN
bjmsr-2256	252	38	et	et	PROPN
bjmsr-2256	252	39	al	al	PROPN
bjmsr-2256	252	40	.	.	PROPN
bjmsr-2256	252	41	,	,	PUNCT
bjmsr-2256	252	42	2019	2019	NUM
bjmsr-2256	252	43	)	)	PUNCT
bjmsr-2256	252	44	.	.	PUNCT
bjmsr-2256	253	1	effective	effective	ADJ
bjmsr-2256	253	2	social	social	ADJ
bjmsr-2256	253	3	media	medium	NOUN
bjmsr-2256	253	4	marketing	marketing	NOUN
bjmsr-2256	253	5	broadens	broaden	VERB
bjmsr-2256	253	6	brand	brand	NOUN
bjmsr-2256	253	7	reach	reach	NOUN
bjmsr-2256	253	8	and	and	CCONJ
bjmsr-2256	253	9	enhances	enhance	VERB
bjmsr-2256	253	10	customer	customer	NOUN
bjmsr-2256	253	11	engagement	engagement	NOUN
bjmsr-2256	253	12	,	,	PUNCT
bjmsr-2256	253	13	boosting	boost	VERB
bjmsr-2256	253	14	brand	brand	NOUN
bjmsr-2256	253	15	awareness	awareness	NOUN
bjmsr-2256	253	16	(	(	PUNCT
bjmsr-2256	253	17	dedeoğlu	dedeoğlu	X
bjmsr-2256	253	18	et	et	PROPN
bjmsr-2256	253	19	al	al	PROPN
bjmsr-2256	253	20	.	.	PROPN
bjmsr-2256	253	21	,	,	PUNCT
bjmsr-2256	253	22	2020	2020	NUM
bjmsr-2256	253	23	)	)	PUNCT
bjmsr-2256	253	24	.	.	PUNCT
bjmsr-2256	254	1	additionally	additionally	ADV
bjmsr-2256	254	2	,	,	PUNCT
bjmsr-2256	254	3	service	service	NOUN
bjmsr-2256	254	4	innovations	innovation	NOUN
bjmsr-2256	254	5	differentiate	differentiate	VERB
bjmsr-2256	254	6	the	the	DET
bjmsr-2256	254	7	hotel	hotel	NOUN
bjmsr-2256	254	8	from	from	ADP
bjmsr-2256	254	9	competitors	competitor	NOUN
bjmsr-2256	254	10	and	and	CCONJ
bjmsr-2256	254	11	improve	improve	VERB
bjmsr-2256	254	12	customer	customer	NOUN
bjmsr-2256	254	13	perceptions	perception	NOUN
bjmsr-2256	254	14	of	of	ADP
bjmsr-2256	254	15	the	the	DET
bjmsr-2256	254	16	brand	brand	NOUN
bjmsr-2256	254	17	(	(	PUNCT
bjmsr-2256	254	18	foroudi	foroudi	NOUN
bjmsr-2256	254	19	,	,	PUNCT
bjmsr-2256	254	20	2019	2019	NUM
bjmsr-2256	254	21	)	)	PUNCT
bjmsr-2256	254	22	.	.	PUNCT
bjmsr-2256	255	1	collectively	collectively	ADV
bjmsr-2256	255	2	,	,	PUNCT
bjmsr-2256	255	3	these	these	DET
bjmsr-2256	255	4	elements	element	NOUN
bjmsr-2256	255	5	strengthen	strengthen	VERB
bjmsr-2256	255	6	the	the	DET
bjmsr-2256	255	7	hotel	hotel	NOUN
bjmsr-2256	255	8	's	's	PART
bjmsr-2256	255	9	market	market	NOUN
bjmsr-2256	255	10	position	position	NOUN
bjmsr-2256	255	11	by	by	ADP
bjmsr-2256	255	12	improving	improve	VERB
bjmsr-2256	255	13	how	how	SCONJ
bjmsr-2256	255	14	customers	customer	NOUN
bjmsr-2256	255	15	perceive	perceive	VERB
bjmsr-2256	255	16	and	and	CCONJ
bjmsr-2256	255	17	recognise	recognise	VERB
bjmsr-2256	255	18	the	the	DET
bjmsr-2256	255	19	brand	brand	NOUN
bjmsr-2256	255	20	,	,	PUNCT
bjmsr-2256	255	21	reinforcing	reinforce	VERB
bjmsr-2256	255	22	insights	insight	NOUN
bjmsr-2256	255	23	(	(	PUNCT
bjmsr-2256	255	24	nelson	nelson	PROPN
bjmsr-2256	255	25	et	et	PROPN
bjmsr-2256	255	26	al	al	PROPN
bjmsr-2256	255	27	.	.	PROPN
bjmsr-2256	255	28	,	,	PUNCT
bjmsr-2256	255	29	2024	2024	NUM
bjmsr-2256	255	30	;	;	PUNCT
bjmsr-2256	255	31	rather	rather	ADV
bjmsr-2256	255	32	et	et	PROPN
bjmsr-2256	255	33	al	al	PROPN
bjmsr-2256	255	34	.	.	PROPN
bjmsr-2256	255	35	,	,	PUNCT
bjmsr-2256	255	36	2024	2024	NUM
bjmsr-2256	255	37	)	)	PUNCT
bjmsr-2256	255	38	.	.	PUNCT
bjmsr-2256	256	1	the	the	DET
bjmsr-2256	256	2	study	study	NOUN
bjmsr-2256	256	3	's	's	PART
bjmsr-2256	256	4	second	second	ADJ
bjmsr-2256	256	5	objective	objective	NOUN
bjmsr-2256	256	6	conclusively	conclusively	ADV
bjmsr-2256	256	7	demonstrates	demonstrate	VERB
bjmsr-2256	256	8	the	the	DET
bjmsr-2256	256	9	impact	impact	NOUN
bjmsr-2256	256	10	of	of	ADP
bjmsr-2256	256	11	hotel	hotel	NOUN
bjmsr-2256	256	12	brand	brand	NOUN
bjmsr-2256	256	13	influence	influence	NOUN
bjmsr-2256	256	14	(	(	PUNCT
bjmsr-2256	256	15	e.g.	e.g.	ADV
bjmsr-2256	256	16	,	,	PUNCT
bjmsr-2256	256	17	brand	brand	NOUN
bjmsr-2256	256	18	image	image	NOUN
bjmsr-2256	256	19	and	and	CCONJ
bjmsr-2256	256	20	awareness	awareness	NOUN
bjmsr-2256	256	21	)	)	PUNCT
bjmsr-2256	256	22	on	on	ADP
bjmsr-2256	256	23	customers	customer	NOUN
bjmsr-2256	256	24	'	'	PART
bjmsr-2256	256	25	perceived	perceive	VERB
bjmsr-2256	256	26	service	service	NOUN
bjmsr-2256	256	27	quality	quality	NOUN
bjmsr-2256	256	28	,	,	PUNCT
bjmsr-2256	256	29	thereby	thereby	ADV
bjmsr-2256	256	30	supporting	support	VERB
bjmsr-2256	256	31	hypotheses	hypothesis	NOUN
bjmsr-2256	256	32	h3a	h3a	NOUN
bjmsr-2256	256	33	and	and	CCONJ
bjmsr-2256	256	34	h3b	h3b	PROPN
bjmsr-2256	256	35	.	.	PUNCT
bjmsr-2256	257	1	these	these	DET
bjmsr-2256	257	2	hypotheses	hypothesis	NOUN
bjmsr-2256	257	3	explore	explore	VERB
bjmsr-2256	257	4	the	the	DET
bjmsr-2256	257	5	nuanced	nuanced	ADJ
bjmsr-2256	257	6	dynamics	dynamic	NOUN
bjmsr-2256	257	7	between	between	ADP
bjmsr-2256	257	8	hotel	hotel	NOUN
bjmsr-2256	257	9	brand	brand	NOUN
bjmsr-2256	257	10	image	image	NOUN
bjmsr-2256	257	11	,	,	PUNCT
bjmsr-2256	257	12	brand	brand	NOUN
bjmsr-2256	257	13	awareness	awareness	NOUN
bjmsr-2256	257	14	,	,	PUNCT
bjmsr-2256	257	15	and	and	CCONJ
bjmsr-2256	257	16	customer	customer	NOUN
bjmsr-2256	257	17	perceptions	perception	NOUN
bjmsr-2256	257	18	of	of	ADP
bjmsr-2256	257	19	service	service	NOUN
bjmsr-2256	257	20	quality	quality	NOUN
bjmsr-2256	257	21	.	.	PUNCT
bjmsr-2256	258	1	hypothesis	hypothesis	NOUN
bjmsr-2256	258	2	h3a	h3a	NOUN
bjmsr-2256	258	3	posits	posit	NOUN
bjmsr-2256	258	4	that	that	SCONJ
bjmsr-2256	258	5	a	a	DET
bjmsr-2256	258	6	favourable	favourable	ADJ
bjmsr-2256	258	7	hotel	hotel	NOUN
bjmsr-2256	258	8	brand	brand	NOUN
bjmsr-2256	258	9	image	image	NOUN
bjmsr-2256	258	10	—	—	PUNCT
bjmsr-2256	258	11	characterised	characterise	VERB
bjmsr-2256	258	12	by	by	ADP
bjmsr-2256	258	13	the	the	DET
bjmsr-2256	258	14	hotel	hotel	NOUN
bjmsr-2256	258	15	's	's	PART
bjmsr-2256	258	16	distinguished	distinguished	ADJ
bjmsr-2256	258	17	reputation	reputation	NOUN
bjmsr-2256	258	18	,	,	PUNCT
bjmsr-2256	258	19	intrinsic	intrinsic	ADJ
bjmsr-2256	258	20	values	value	NOUN
bjmsr-2256	258	21	,	,	PUNCT
bjmsr-2256	258	22	and	and	CCONJ
bjmsr-2256	258	23	recognised	recognise	VERB
bjmsr-2256	258	24	attributes	attribute	NOUN
bjmsr-2256	258	25	—	—	PUNCT
bjmsr-2256	258	26	significantly	significantly	ADV
bjmsr-2256	258	27	enhances	enhance	VERB
bjmsr-2256	258	28	perceived	perceive	VERB
bjmsr-2256	258	29	service	service	NOUN
bjmsr-2256	258	30	quality	quality	NOUN
bjmsr-2256	258	31	(	(	PUNCT
bjmsr-2256	258	32	bashir	bashir	PROPN
bjmsr-2256	258	33	et	et	PROPN
bjmsr-2256	258	34	al	al	PROPN
bjmsr-2256	258	35	.	.	PROPN
bjmsr-2256	258	36	,	,	PUNCT
bjmsr-2256	258	37	2020	2020	NUM
bjmsr-2256	258	38	;	;	PUNCT
bjmsr-2256	258	39	ryu	ryu	PROPN
bjmsr-2256	258	40	et	et	PROPN
bjmsr-2256	258	41	al	al	PROPN
bjmsr-2256	258	42	.	.	PROPN
bjmsr-2256	258	43	,	,	PUNCT
bjmsr-2256	258	44	2019	2019	NUM
bjmsr-2256	258	45	)	)	PUNCT
bjmsr-2256	258	46	.	.	PUNCT
bjmsr-2256	259	1	this	this	PRON
bjmsr-2256	259	2	suggests	suggest	VERB
bjmsr-2256	259	3	that	that	SCONJ
bjmsr-2256	259	4	positive	positive	ADJ
bjmsr-2256	259	5	perceptions	perception	NOUN
bjmsr-2256	259	6	of	of	ADP
bjmsr-2256	259	7	a	a	DET
bjmsr-2256	259	8	hotel	hotel	NOUN
bjmsr-2256	259	9	's	's	PART
bjmsr-2256	259	10	brand	brand	NOUN
bjmsr-2256	259	11	image	image	NOUN
bjmsr-2256	259	12	are	be	AUX
bjmsr-2256	259	13	closely	closely	ADV
bjmsr-2256	259	14	linked	link	VERB
bjmsr-2256	259	15	to	to	ADP
bjmsr-2256	259	16	superior	superior	ADJ
bjmsr-2256	259	17	evaluations	evaluation	NOUN
bjmsr-2256	259	18	of	of	ADP
bjmsr-2256	259	19	its	its	PRON
bjmsr-2256	259	20	service	service	NOUN
bjmsr-2256	259	21	quality	quality	NOUN
bjmsr-2256	259	22	,	,	PUNCT
bjmsr-2256	259	23	driven	drive	VERB
bjmsr-2256	259	24	by	by	ADP
bjmsr-2256	259	25	anticipatory	anticipatory	ADJ
bjmsr-2256	259	26	positive	positive	ADJ
bjmsr-2256	259	27	associations	association	NOUN
bjmsr-2256	259	28	with	with	ADP
bjmsr-2256	259	29	the	the	DET
bjmsr-2256	259	30	brand	brand	NOUN
bjmsr-2256	259	31	.	.	PUNCT
bjmsr-2256	260	1	similarly	similarly	ADV
bjmsr-2256	260	2	,	,	PUNCT
bjmsr-2256	260	3	hypothesis	hypothesis	NOUN
bjmsr-2256	260	4	h3b	h3b	PROPN
bjmsr-2256	260	5	asserts	assert	VERB
bjmsr-2256	260	6	that	that	SCONJ
bjmsr-2256	260	7	increased	increase	VERB
bjmsr-2256	260	8	brand	brand	NOUN
bjmsr-2256	260	9	awareness	awareness	NOUN
bjmsr-2256	260	10	—	—	PUNCT
bjmsr-2256	260	11	evidenced	evidence	VERB
bjmsr-2256	260	12	by	by	ADP
bjmsr-2256	260	13	customer	customer	NOUN
bjmsr-2256	260	14	familiarity	familiarity	NOUN
bjmsr-2256	260	15	and	and	CCONJ
bjmsr-2256	260	16	recall	recall	NOUN
bjmsr-2256	260	17	of	of	ADP
bjmsr-2256	260	18	a	a	DET
bjmsr-2256	260	19	hotel	hotel	NOUN
bjmsr-2256	260	20	brand	brand	NOUN
bjmsr-2256	260	21	—	—	PUNCT
bjmsr-2256	260	22	positively	positively	ADV
bjmsr-2256	260	23	impacts	impact	NOUN
bjmsr-2256	260	24	perceived	perceive	VERB
bjmsr-2256	260	25	service	service	NOUN
bjmsr-2256	260	26	quality	quality	NOUN
bjmsr-2256	260	27	(	(	PUNCT
bjmsr-2256	260	28	foroudi	foroudi	NOUN
bjmsr-2256	260	29	,	,	PUNCT
bjmsr-2256	260	30	2019	2019	NUM
bjmsr-2256	260	31	;	;	PUNCT
bjmsr-2256	260	32	sürücü	sürücü	NOUN
bjmsr-2256	260	33	et	et	PROPN
bjmsr-2256	260	34	al	al	PROPN
bjmsr-2256	260	35	.	.	PROPN
bjmsr-2256	260	36	,	,	PUNCT
bjmsr-2256	260	37	2019	2019	NUM
bjmsr-2256	260	38	)	)	PUNCT
bjmsr-2256	260	39	.	.	PUNCT
bjmsr-2256	261	1	a	a	DET
bjmsr-2256	261	2	hotel	hotel	NOUN
bjmsr-2256	261	3	brand	brand	NOUN
bjmsr-2256	261	4	that	that	PRON
bjmsr-2256	261	5	achieves	achieve	VERB
bjmsr-2256	261	6	high	high	ADJ
bjmsr-2256	261	7	recognition	recognition	NOUN
bjmsr-2256	261	8	and	and	CCONJ
bjmsr-2256	261	9	remains	remain	VERB
bjmsr-2256	261	10	top	top	ADJ
bjmsr-2256	261	11	-	-	PUNCT
bjmsr-2256	261	12	of	of	ADP
bjmsr-2256	261	13	-	-	PUNCT
bjmsr-2256	261	14	mind	mind	NOUN
bjmsr-2256	261	15	for	for	ADP
bjmsr-2256	261	16	customers	customer	NOUN
bjmsr-2256	261	17	creates	create	VERB
bjmsr-2256	261	18	a	a	DET
bjmsr-2256	261	19	halo	halo	NOUN
bjmsr-2256	261	20	effect	effect	NOUN
bjmsr-2256	261	21	,	,	PUNCT
bjmsr-2256	261	22	enhancing	enhance	VERB
bjmsr-2256	261	23	perceptions	perception	NOUN
bjmsr-2256	261	24	of	of	ADP
bjmsr-2256	261	25	service	service	NOUN
bjmsr-2256	261	26	quality	quality	NOUN
bjmsr-2256	261	27	before	before	ADP
bjmsr-2256	261	28	any	any	DET
bjmsr-2256	261	29	actual	actual	ADJ
bjmsr-2256	261	30	service	service	NOUN
bjmsr-2256	261	31	interaction	interaction	NOUN
bjmsr-2256	261	32	.	.	PUNCT
bjmsr-2256	262	1	these	these	DET
bjmsr-2256	262	2	findings	finding	NOUN
bjmsr-2256	262	3	underscore	underscore	VERB
bjmsr-2256	262	4	the	the	DET
bjmsr-2256	262	5	significant	significant	ADJ
bjmsr-2256	262	6	role	role	NOUN
bjmsr-2256	262	7	of	of	ADP
bjmsr-2256	262	8	brand	brand	NOUN
bjmsr-2256	262	9	image	image	NOUN
bjmsr-2256	262	10	and	and	CCONJ
bjmsr-2256	262	11	awareness	awareness	NOUN
bjmsr-2256	262	12	in	in	ADP
bjmsr-2256	262	13	shaping	shape	VERB
bjmsr-2256	262	14	customer	customer	NOUN
bjmsr-2256	262	15	expectations	expectation	NOUN
bjmsr-2256	262	16	and	and	CCONJ
bjmsr-2256	262	17	improving	improve	VERB
bjmsr-2256	262	18	their	their	PRON
bjmsr-2256	262	19	perceptions	perception	NOUN
bjmsr-2256	262	20	of	of	ADP
bjmsr-2256	262	21	service	service	NOUN
bjmsr-2256	262	22	quality	quality	NOUN
bjmsr-2256	262	23	within	within	ADP
bjmsr-2256	262	24	the	the	DET
bjmsr-2256	262	25	hotel	hotel	NOUN
bjmsr-2256	262	26	industry	industry	NOUN
bjmsr-2256	262	27	.	.	PUNCT
bjmsr-2256	263	1	the	the	DET
bjmsr-2256	263	2	third	third	ADJ
bjmsr-2256	263	3	objective	objective	NOUN
bjmsr-2256	263	4	of	of	ADP
bjmsr-2256	263	5	this	this	DET
bjmsr-2256	263	6	study	study	NOUN
bjmsr-2256	263	7	concludes	conclude	VERB
bjmsr-2256	263	8	that	that	SCONJ
bjmsr-2256	263	9	customer	customer	NOUN
bjmsr-2256	263	10	satisfaction	satisfaction	NOUN
bjmsr-2256	263	11	is	be	AUX
bjmsr-2256	263	12	the	the	DET
bjmsr-2256	263	13	crucial	crucial	ADJ
bjmsr-2256	263	14	intermediary	intermediary	NOUN
bjmsr-2256	263	15	linking	linking	NOUN
bjmsr-2256	263	16	perceived	perceive	VERB
bjmsr-2256	263	17	service	service	NOUN
bjmsr-2256	263	18	quality	quality	NOUN
bjmsr-2256	263	19	with	with	ADP
bjmsr-2256	263	20	outcomes	outcome	NOUN
bjmsr-2256	263	21	such	such	ADJ
bjmsr-2256	263	22	as	as	ADP
bjmsr-2256	263	23	customer	customer	NOUN
bjmsr-2256	263	24	loyalty	loyalty	NOUN
bjmsr-2256	263	25	and	and	CCONJ
bjmsr-2256	263	26	word	word	NOUN
bjmsr-2256	263	27	-	-	PUNCT
bjmsr-2256	263	28	of	of	ADP
bjmsr-2256	263	29	-	-	PUNCT
bjmsr-2256	263	30	mouth	mouth	NOUN
bjmsr-2256	263	31	communication	communication	NOUN
bjmsr-2256	263	32	,	,	PUNCT
bjmsr-2256	263	33	affirming	affirm	VERB
bjmsr-2256	263	34	hypotheses	hypothesis	NOUN
bjmsr-2256	263	35	h4	h4	NOUN
bjmsr-2256	263	36	,	,	PUNCT
bjmsr-2256	263	37	h5a	h5a	NOUN
bjmsr-2256	263	38	,	,	PUNCT
bjmsr-2256	263	39	and	and	CCONJ
bjmsr-2256	263	40	h5b	h5b	PROPN
bjmsr-2256	263	41	.	.	PROPN
bjmsr-2256	263	42	anchored	anchor	VERB
bjmsr-2256	263	43	in	in	ADP
bjmsr-2256	263	44	relationship	relationship	NOUN
bjmsr-2256	263	45	marketing	marketing	NOUN
bjmsr-2256	263	46	principles	principle	NOUN
bjmsr-2256	263	47	,	,	PUNCT
bjmsr-2256	263	48	this	this	DET
bjmsr-2256	263	49	sequence	sequence	NOUN
bjmsr-2256	263	50	begins	begin	VERB
bjmsr-2256	263	51	with	with	ADP
bjmsr-2256	263	52	the	the	DET
bjmsr-2256	263	53	customer	customer	NOUN
bjmsr-2256	263	54	's	's	PART
bjmsr-2256	263	55	perception	perception	NOUN
bjmsr-2256	263	56	of	of	ADP
bjmsr-2256	263	57	the	the	DET
bjmsr-2256	263	58	hotel	hotel	NOUN
bjmsr-2256	263	59	's	's	PART
bjmsr-2256	263	60	service	service	NOUN
bjmsr-2256	263	61	quality	quality	NOUN
bjmsr-2256	263	62	,	,	PUNCT
bjmsr-2256	263	63	significantly	significantly	ADV
bjmsr-2256	263	64	impacting	impact	VERB
bjmsr-2256	263	65	their	their	PRON
bjmsr-2256	263	66	satisfaction	satisfaction	NOUN
bjmsr-2256	263	67	level	level	NOUN
bjmsr-2256	263	68	(	(	PUNCT
bjmsr-2256	263	69	el	el	NOUN
bjmsr-2256	263	70	-	-	PUNCT
bjmsr-2256	263	71	adly	adly	PROPN
bjmsr-2256	263	72	,	,	PUNCT
bjmsr-2256	263	73	2019	2019	NUM
bjmsr-2256	263	74	;	;	PUNCT
bjmsr-2256	263	75	slack	slack	VERB
bjmsr-2256	263	76	et	et	PROPN
bjmsr-2256	263	77	al	al	PROPN
bjmsr-2256	263	78	.	.	PROPN
bjmsr-2256	263	79	,	,	PUNCT
bjmsr-2256	263	80	2020	2020	NUM
bjmsr-2256	263	81	)	)	PUNCT
bjmsr-2256	263	82	.	.	PUNCT
bjmsr-2256	264	1	consequently	consequently	ADV
bjmsr-2256	264	2	,	,	PUNCT
bjmsr-2256	264	3	satisfied	satisfied	ADJ
bjmsr-2256	264	4	customers	customer	NOUN
bjmsr-2256	264	5	with	with	ADP
bjmsr-2256	264	6	service	service	NOUN
bjmsr-2256	264	7	quality	quality	NOUN
bjmsr-2256	264	8	are	be	AUX
bjmsr-2256	264	9	more	more	ADV
bjmsr-2256	264	10	inclined	inclined	ADJ
bjmsr-2256	264	11	to	to	PART
bjmsr-2256	264	12	exhibit	exhibit	VERB
bjmsr-2256	264	13	loyalty	loyalty	NOUN
bjmsr-2256	264	14	towards	towards	ADP
bjmsr-2256	264	15	the	the	DET
bjmsr-2256	264	16	hotel	hotel	NOUN
bjmsr-2256	264	17	and	and	CCONJ
bjmsr-2256	264	18	recommend	recommend	VERB
bjmsr-2256	264	19	it	it	PRON
bjmsr-2256	264	20	to	to	ADP
bjmsr-2256	264	21	others	other	NOUN
bjmsr-2256	264	22	(	(	PUNCT
bjmsr-2256	264	23	khan	khan	PROPN
bjmsr-2256	264	24	et	et	PROPN
bjmsr-2256	264	25	al	al	PROPN
bjmsr-2256	264	26	.	.	PROPN
bjmsr-2256	264	27	,	,	PUNCT
bjmsr-2256	264	28	2022	2022	NUM
bjmsr-2256	264	29	;	;	PUNCT
bjmsr-2256	264	30	lin	lin	PROPN
bjmsr-2256	264	31	et	et	PROPN
bjmsr-2256	264	32	al	al	PROPN
bjmsr-2256	264	33	.	.	PROPN
bjmsr-2256	264	34	,	,	PUNCT
bjmsr-2256	264	35	2020	2020	NUM
bjmsr-2256	264	36	)	)	PUNCT
bjmsr-2256	264	37	.	.	PUNCT
bjmsr-2256	265	1	this	this	PRON
bjmsr-2256	265	2	underscores	underscore	VERB
bjmsr-2256	265	3	the	the	DET
bjmsr-2256	265	4	critical	critical	ADJ
bjmsr-2256	265	5	need	need	NOUN
bjmsr-2256	265	6	for	for	SCONJ
bjmsr-2256	265	7	hotels	hotel	NOUN
bjmsr-2256	265	8	to	to	PART
bjmsr-2256	265	9	consistently	consistently	ADV
bjmsr-2256	265	10	deliver	deliver	VERB
bjmsr-2256	265	11	high	high	ADJ
bjmsr-2256	265	12	-	-	PUNCT
bjmsr-2256	265	13	quality	quality	NOUN
bjmsr-2256	265	14	service	service	NOUN
bjmsr-2256	265	15	to	to	ADP
bjmsr-2256	265	16	foster	foster	ADJ
bjmsr-2256	265	17	customer	customer	NOUN
bjmsr-2256	265	18	loyalty	loyalty	NOUN
bjmsr-2256	265	19	and	and	CCONJ
bjmsr-2256	265	20	encourage	encourage	VERB
bjmsr-2256	265	21	positive	positive	ADJ
bjmsr-2256	265	22	recommendations	recommendation	NOUN
bjmsr-2256	265	23	by	by	ADP
bjmsr-2256	265	24	actively	actively	ADV
bjmsr-2256	265	25	enhancing	enhance	VERB
bjmsr-2256	265	26	and	and	CCONJ
bjmsr-2256	265	27	sustaining	sustain	VERB
bjmsr-2256	265	28	service	service	NOUN
bjmsr-2256	265	29	quality	quality	NOUN
bjmsr-2256	265	30	to	to	PART
bjmsr-2256	265	31	align	align	VERB
bjmsr-2256	265	32	with	with	ADP
bjmsr-2256	265	33	customer	customer	NOUN
bjmsr-2256	265	34	expectations	expectation	NOUN
bjmsr-2256	265	35	.	.	PUNCT
bjmsr-2256	266	1	in	in	ADP
bjmsr-2256	266	2	addressing	address	VERB
bjmsr-2256	266	3	the	the	DET
bjmsr-2256	266	4	final	final	ADJ
bjmsr-2256	266	5	objective	objective	NOUN
bjmsr-2256	266	6	of	of	ADP
bjmsr-2256	266	7	this	this	DET
bjmsr-2256	266	8	study	study	NOUN
bjmsr-2256	266	9	,	,	PUNCT
bjmsr-2256	266	10	it	it	PRON
bjmsr-2256	266	11	was	be	AUX
bjmsr-2256	266	12	found	find	VERB
bjmsr-2256	266	13	that	that	SCONJ
bjmsr-2256	266	14	swift	swift	ADJ
bjmsr-2256	266	15	guanxi	guanxi	NOUN
bjmsr-2256	266	16	dampens	dampen	VERB
bjmsr-2256	266	17	the	the	DET
bjmsr-2256	266	18	positive	positive	ADJ
bjmsr-2256	266	19	relationship	relationship	NOUN
bjmsr-2256	266	20	between	between	ADP
bjmsr-2256	266	21	service	service	NOUN
bjmsr-2256	266	22	innovation	innovation	NOUN
bjmsr-2256	266	23	and	and	CCONJ
bjmsr-2256	266	24	brand	brand	NOUN
bjmsr-2256	266	25	image	image	NOUN
bjmsr-2256	266	26	and	and	CCONJ
bjmsr-2256	266	27	strengthens	strengthen	VERB
bjmsr-2256	266	28	the	the	DET
bjmsr-2256	266	29	positive	positive	ADJ
bjmsr-2256	266	30	relationship	relationship	NOUN
bjmsr-2256	266	31	between	between	ADP
bjmsr-2256	266	32	social	social	ADJ
bjmsr-2256	266	33	media	medium	NOUN
bjmsr-2256	266	34	marketing	marketing	NOUN
bjmsr-2256	266	35	and	and	CCONJ
bjmsr-2256	266	36	brand	brand	NOUN
bjmsr-2256	266	37	image	image	NOUN
bjmsr-2256	266	38	(	(	PUNCT
bjmsr-2256	266	39	h6c	h6c	PROPN
bjmsr-2256	266	40	and	and	CCONJ
bjmsr-2256	266	41	h6b	h6b	PROPN
bjmsr-2256	266	42	)	)	PUNCT
bjmsr-2256	266	43	;	;	PUNCT
bjmsr-2256	266	44	others	other	NOUN
bjmsr-2256	266	45	are	be	AUX
bjmsr-2256	266	46	not	not	PART
bjmsr-2256	266	47	supported	support	VERB
bjmsr-2256	266	48	(	(	PUNCT
bjmsr-2256	266	49	h6a	h6a	PROPN
bjmsr-2256	266	50	and	and	CCONJ
bjmsr-2256	266	51	h7a	h7a	PROPN
bjmsr-2256	266	52	-	-	PROPN
bjmsr-2256	266	53	c	c	PROPN
bjmsr-2256	266	54	are	be	AUX
bjmsr-2256	266	55	rejected	reject	VERB
bjmsr-2256	266	56	)	)	PUNCT
bjmsr-2256	266	57	.	.	PUNCT
bjmsr-2256	267	1	this	this	PRON
bjmsr-2256	267	2	may	may	AUX
bjmsr-2256	267	3	be	be	AUX
bjmsr-2256	267	4	due	due	ADJ
bjmsr-2256	267	5	to	to	ADP
bjmsr-2256	267	6	swift	swift	ADJ
bjmsr-2256	267	7	guanxi	guanxi	NOUN
bjmsr-2256	267	8	involving	involve	VERB
bjmsr-2256	267	9	mutual	mutual	ADJ
bjmsr-2256	267	10	understanding	understanding	NOUN
bjmsr-2256	267	11	,	,	PUNCT
bjmsr-2256	267	12	reciprocal	reciprocal	ADJ
bjmsr-2256	267	13	favours	favour	NOUN
bjmsr-2256	267	14	,	,	PUNCT
bjmsr-2256	267	15	and	and	CCONJ
bjmsr-2256	267	16	relationship	relationship	NOUN
bjmsr-2256	267	17	harmony	harmony	NOUN
bjmsr-2256	267	18	in	in	ADP
bjmsr-2256	267	19	the	the	DET
bjmsr-2256	267	20	online	online	ADJ
bjmsr-2256	267	21	marketplace	marketplace	NOUN
bjmsr-2256	267	22	(	(	PUNCT
bjmsr-2256	267	23	ou	ou	X
bjmsr-2256	267	24	et	et	PROPN
bjmsr-2256	267	25	al	al	PROPN
bjmsr-2256	267	26	.	.	PROPN
bjmsr-2256	267	27	,	,	PUNCT
bjmsr-2256	267	28	2014	2014	NUM
bjmsr-2256	267	29	)	)	PUNCT
bjmsr-2256	267	30	.	.	PUNCT
bjmsr-2256	268	1	these	these	DET
bjmsr-2256	268	2	elements	element	NOUN
bjmsr-2256	268	3	can	can	AUX
bjmsr-2256	268	4	reinforce	reinforce	VERB
bjmsr-2256	268	5	shaping	shaping	NOUN
bjmsr-2256	268	6	and	and	CCONJ
bjmsr-2256	268	7	refining	refine	VERB
bjmsr-2256	268	8	brand	brand	NOUN
bjmsr-2256	268	9	perceptions	perception	NOUN
bjmsr-2256	268	10	and	and	CCONJ
bjmsr-2256	268	11	sculpting	sculpt	VERB
bjmsr-2256	268	12	a	a	DET
bjmsr-2256	268	13	positive	positive	ADJ
bjmsr-2256	268	14	brand	brand	NOUN
bjmsr-2256	268	15	image	image	NOUN
bjmsr-2256	268	16	through	through	ADP
bjmsr-2256	268	17	targeted	target	VERB
bjmsr-2256	268	18	content	content	NOUN
bjmsr-2256	268	19	and	and	CCONJ
bjmsr-2256	268	20	interactive	interactive	ADJ
bjmsr-2256	268	21	engagement	engagement	NOUN
bjmsr-2256	268	22	strategies	strategy	NOUN
bjmsr-2256	268	23	in	in	ADP
bjmsr-2256	268	24	social	social	ADJ
bjmsr-2256	268	25	media	medium	NOUN
bjmsr-2256	268	26	marketing	marketing	NOUN
bjmsr-2256	268	27	(	(	PUNCT
bjmsr-2256	268	28	dwivedi	dwivedi	PROPN
bjmsr-2256	268	29	et	et	PROPN
bjmsr-2256	268	30	al	al	PROPN
bjmsr-2256	268	31	.	.	PROPN
bjmsr-2256	268	32	,	,	PUNCT
bjmsr-2256	268	33	2021	2021	NUM
bjmsr-2256	268	34	)	)	PUNCT
bjmsr-2256	268	35	.	.	PUNCT
bjmsr-2256	269	1	furthermore	furthermore	ADV
bjmsr-2256	269	2	,	,	PUNCT
bjmsr-2256	269	3	a	a	DET
bjmsr-2256	269	4	brand	brand	NOUN
bjmsr-2256	269	5	image	image	NOUN
bjmsr-2256	269	6	includes	include	VERB
bjmsr-2256	269	7	functional	functional	ADJ
bjmsr-2256	269	8	,	,	PUNCT
bjmsr-2256	269	9	symbolic	symbolic	ADJ
bjmsr-2256	269	10	,	,	PUNCT
bjmsr-2256	269	11	or	or	CCONJ
bjmsr-2256	269	12	experiential	experiential	ADJ
bjmsr-2256	269	13	aspects	aspect	NOUN
bjmsr-2256	269	14	(	(	PUNCT
bjmsr-2256	269	15	iglesias	iglesias	PROPN
bjmsr-2256	269	16	et	et	PROPN
bjmsr-2256	269	17	al	al	PROPN
bjmsr-2256	269	18	.	.	PROPN
bjmsr-2256	269	19	,	,	PUNCT
bjmsr-2256	269	20	2019	2019	NUM
bjmsr-2256	269	21	)	)	PUNCT
bjmsr-2256	269	22	.	.	PUNCT
bjmsr-2256	270	1	the	the	DET
bjmsr-2256	270	2	concept	concept	NOUN
bjmsr-2256	270	3	of	of	ADP
bjmsr-2256	270	4	swift	swift	ADJ
bjmsr-2256	270	5	guanxi	guanxi	NOUN
bjmsr-2256	270	6	can	can	AUX
bjmsr-2256	270	7	influence	influence	VERB
bjmsr-2256	270	8	these	these	DET
bjmsr-2256	270	9	aspects	aspect	NOUN
bjmsr-2256	270	10	of	of	ADP
bjmsr-2256	270	11	innovative	innovative	ADJ
bjmsr-2256	270	12	services	service	NOUN
bjmsr-2256	270	13	.	.	PUNCT
bjmsr-2256	271	1	in	in	ADP
bjmsr-2256	271	2	digital	digital	ADJ
bjmsr-2256	271	3	platforms	platform	NOUN
bjmsr-2256	271	4	,	,	PUNCT
bjmsr-2256	271	5	trust	trust	NOUN
bjmsr-2256	271	6	is	be	AUX
bjmsr-2256	271	7	fundamental	fundamental	ADJ
bjmsr-2256	271	8	;	;	PUNCT
bjmsr-2256	271	9	however	however	ADV
bjmsr-2256	271	10	,	,	PUNCT
bjmsr-2256	271	11	innovation	innovation	NOUN
bjmsr-2256	271	12	introduces	introduce	NOUN
bjmsr-2256	271	13	change	change	NOUN
bjmsr-2256	271	14	and	and	CCONJ
bjmsr-2256	271	15	uncertainty	uncertainty	NOUN
bjmsr-2256	271	16	.	.	PUNCT
bjmsr-2256	272	1	thus	thus	ADV
bjmsr-2256	272	2	,	,	PUNCT
bjmsr-2256	272	3	swift	swift	ADJ
bjmsr-2256	272	4	guanxi	guanxi	NOUN
bjmsr-2256	272	5	can	can	AUX
bjmsr-2256	272	6	moderate	moderate	VERB
bjmsr-2256	272	7	the	the	DET
bjmsr-2256	272	8	impact	impact	NOUN
bjmsr-2256	272	9	of	of	ADP
bjmsr-2256	272	10	innovative	innovative	ADJ
bjmsr-2256	272	11	services	service	NOUN
bjmsr-2256	272	12	on	on	ADP
bjmsr-2256	272	13	brand	brand	NOUN
bjmsr-2256	272	14	image	image	NOUN
bjmsr-2256	272	15	,	,	PUNCT
bjmsr-2256	272	16	highlighting	highlight	VERB
bjmsr-2256	272	17	the	the	DET
bjmsr-2256	272	18	uncertainty	uncertainty	NOUN
bjmsr-2256	272	19	associated	associate	VERB
bjmsr-2256	272	20	with	with	ADP
bjmsr-2256	272	21	change	change	NOUN
bjmsr-2256	272	22	.	.	PUNCT
bjmsr-2256	273	1	conclusions	conclusion	NOUN
bjmsr-2256	273	2	this	this	DET
bjmsr-2256	273	3	study	study	NOUN
bjmsr-2256	273	4	examines	examine	VERB
bjmsr-2256	273	5	the	the	DET
bjmsr-2256	273	6	relationships	relationship	NOUN
bjmsr-2256	273	7	between	between	ADP
bjmsr-2256	273	8	marketing	marketing	NOUN
bjmsr-2256	273	9	factors	factor	NOUN
bjmsr-2256	273	10	,	,	PUNCT
bjmsr-2256	273	11	hotel	hotel	NOUN
bjmsr-2256	273	12	brand	brand	NOUN
bjmsr-2256	273	13	image	image	NOUN
bjmsr-2256	273	14	and	and	CCONJ
bjmsr-2256	273	15	awareness	awareness	NOUN
bjmsr-2256	273	16	,	,	PUNCT
bjmsr-2256	273	17	service	service	NOUN
bjmsr-2256	273	18	quality	quality	NOUN
bjmsr-2256	273	19	,	,	PUNCT
bjmsr-2256	273	20	customer	customer	NOUN
bjmsr-2256	273	21	satisfaction	satisfaction	NOUN
bjmsr-2256	273	22	,	,	PUNCT
bjmsr-2256	273	23	loyalty	loyalty	NOUN
bjmsr-2256	273	24	,	,	PUNCT
bjmsr-2256	273	25	and	and	CCONJ
bjmsr-2256	273	26	word	word	NOUN
bjmsr-2256	273	27	-	-	PUNCT
bjmsr-2256	273	28	of	of	ADP
bjmsr-2256	273	29	-	-	PUNCT
bjmsr-2256	273	30	mouth	mouth	NOUN
bjmsr-2256	273	31	,	,	PUNCT
bjmsr-2256	273	32	with	with	ADP
bjmsr-2256	273	33	swift	swift	ADJ
bjmsr-2256	273	34	guanxi	guanxi	NOUN
bjmsr-2256	273	35	as	as	ADP
bjmsr-2256	273	36	a	a	DET
bjmsr-2256	273	37	moderator	moderator	NOUN
bjmsr-2256	273	38	.	.	PUNCT
bjmsr-2256	274	1	the	the	DET
bjmsr-2256	274	2	results	result	NOUN
bjmsr-2256	274	3	indicate	indicate	VERB
bjmsr-2256	274	4	that	that	SCONJ
bjmsr-2256	274	5	hotel	hotel	NOUN
bjmsr-2256	274	6	brand	brand	NOUN
bjmsr-2256	274	7	image	image	NOUN
bjmsr-2256	274	8	and	and	CCONJ
bjmsr-2256	274	9	awareness	awareness	NOUN
bjmsr-2256	274	10	significantly	significantly	ADV
bjmsr-2256	274	11	positively	positively	ADV
bjmsr-2256	274	12	affect	affect	VERB
bjmsr-2256	274	13	guests	guest	NOUN
bjmsr-2256	274	14	'	'	PART
bjmsr-2256	274	15	perceived	perceive	VERB
bjmsr-2256	274	16	service	service	NOUN
bjmsr-2256	274	17	quality	quality	NOUN
bjmsr-2256	274	18	.	.	PUNCT
bjmsr-2256	275	1	all	all	DET
bjmsr-2256	275	2	hypothesised	hypothesised	ADJ
bjmsr-2256	275	3	relationships	relationship	NOUN
bjmsr-2256	275	4	between	between	ADP
bjmsr-2256	275	5	service	service	NOUN
bjmsr-2256	275	6	quality	quality	NOUN
bjmsr-2256	275	7	,	,	PUNCT
bjmsr-2256	275	8	customer	customer	NOUN
bjmsr-2256	275	9	satisfaction	satisfaction	NOUN
bjmsr-2256	275	10	,	,	PUNCT
bjmsr-2256	275	11	and	and	CCONJ
bjmsr-2256	275	12	loyalty	loyalty	NOUN
bjmsr-2256	275	13	were	be	AUX
bjmsr-2256	275	14	confirmed	confirm	VERB
bjmsr-2256	275	15	.	.	PUNCT
bjmsr-2256	276	1	however	however	ADV
bjmsr-2256	276	2	,	,	PUNCT
bjmsr-2256	276	3	not	not	PART
bjmsr-2256	276	4	all	all	DET
bjmsr-2256	276	5	moderating	moderate	VERB
bjmsr-2256	276	6	effects	effect	NOUN
bjmsr-2256	276	7	of	of	ADP
bjmsr-2256	276	8	swift	swift	ADJ
bjmsr-2256	276	9	guanxi	guanxi	NOUN
bjmsr-2256	276	10	on	on	ADP
bjmsr-2256	276	11	the	the	DET
bjmsr-2256	276	12	relationships	relationship	NOUN
bjmsr-2256	276	13	between	between	ADP
bjmsr-2256	276	14	brand	brand	NOUN
bjmsr-2256	276	15	image	image	NOUN
bjmsr-2256	276	16	,	,	PUNCT
bjmsr-2256	276	17	awareness	awareness	NOUN
bjmsr-2256	276	18	,	,	PUNCT
bjmsr-2256	276	19	and	and	CCONJ
bjmsr-2256	276	20	marketing	marketing	NOUN
bjmsr-2256	276	21	factors	factor	NOUN
bjmsr-2256	276	22	were	be	AUX
bjmsr-2256	276	23	supported	support	VERB
bjmsr-2256	276	24	.	.	PUNCT
bjmsr-2256	277	1	these	these	DET
bjmsr-2256	277	2	findings	finding	NOUN
bjmsr-2256	277	3	provide	provide	VERB
bjmsr-2256	277	4	practical	practical	ADJ
bjmsr-2256	277	5	guidance	guidance	NOUN
bjmsr-2256	277	6	and	and	CCONJ
bjmsr-2256	277	7	valuable	valuable	ADJ
bjmsr-2256	277	8	insights	insight	NOUN
bjmsr-2256	277	9	for	for	ADP
bjmsr-2256	277	10	advancing	advance	VERB
bjmsr-2256	277	11	the	the	DET
bjmsr-2256	277	12	hotel	hotel	NOUN
bjmsr-2256	277	13	industry	industry	NOUN
bjmsr-2256	277	14	in	in	ADP
bjmsr-2256	277	15	mainland	mainland	NOUN
bjmsr-2256	277	16	china	china	PROPN
bjmsr-2256	277	17	.	.	PUNCT
bjmsr-2256	278	1	by	by	ADP
bjmsr-2256	278	2	understanding	understand	VERB
bjmsr-2256	278	3	the	the	DET
bjmsr-2256	278	4	complex	complex	ADJ
bjmsr-2256	278	5	interactions	interaction	NOUN
bjmsr-2256	278	6	between	between	ADP
bjmsr-2256	278	7	these	these	DET
bjmsr-2256	278	8	variables	variable	NOUN
bjmsr-2256	278	9	,	,	PUNCT
bjmsr-2256	278	10	hotel	hotel	NOUN
bjmsr-2256	278	11	managers	manager	NOUN
bjmsr-2256	278	12	can	can	AUX
bjmsr-2256	278	13	tailor	tailor	VERB
bjmsr-2256	278	14	their	their	PRON
bjmsr-2256	278	15	strategies	strategy	NOUN
bjmsr-2256	278	16	more	more	ADV
bjmsr-2256	278	17	effectively	effectively	ADV
bjmsr-2256	278	18	to	to	PART
bjmsr-2256	278	19	enhance	enhance	VERB
bjmsr-2256	278	20	service	service	NOUN
bjmsr-2256	278	21	quality	quality	NOUN
bjmsr-2256	278	22	,	,	PUNCT
bjmsr-2256	278	23	increase	increase	VERB
bjmsr-2256	278	24	customer	customer	NOUN
bjmsr-2256	278	25	satisfaction	satisfaction	NOUN
bjmsr-2256	278	26	and	and	CCONJ
bjmsr-2256	278	27	loyalty	loyalty	NOUN
bjmsr-2256	278	28	,	,	PUNCT
bjmsr-2256	278	29	and	and	CCONJ
bjmsr-2256	278	30	encourage	encourage	VERB
bjmsr-2256	278	31	positive	positive	ADJ
bjmsr-2256	278	32	word	word	NOUN
bjmsr-2256	278	33	-	-	PUNCT
bjmsr-2256	278	34	of	of	ADP
bjmsr-2256	278	35	-	-	PUNCT
bjmsr-2256	278	36	mouth	mouth	NOUN
bjmsr-2256	278	37	.	.	PUNCT
bjmsr-2256	279	1	liang	liang	PROPN
bjmsr-2256	279	2	,	,	PUNCT
bjmsr-2256	279	3	bangladesh	bangladesh	PROPN
bjmsr-2256	279	4	journal	journal	NOUN
bjmsr-2256	279	5	of	of	ADP
bjmsr-2256	279	6	multidisciplinary	multidisciplinary	ADJ
bjmsr-2256	279	7	scientific	scientific	ADJ
bjmsr-2256	279	8	research	research	NOUN
bjmsr-2256	279	9	9(6	9(6	NUM
bjmsr-2256	279	10	)	)	PUNCT
bjmsr-2256	279	11	(	(	PUNCT
bjmsr-2256	279	12	2024	2024	NUM
bjmsr-2256	279	13	)	)	PUNCT
bjmsr-2256	279	14	,	,	PUNCT
bjmsr-2256	279	15	1	1	NUM
bjmsr-2256	279	16	-	-	SYM
bjmsr-2256	279	17	16	16	NUM
bjmsr-2256	279	18	11	11	NUM
bjmsr-2256	279	19	this	this	DET
bjmsr-2256	279	20	study	study	NOUN
bjmsr-2256	279	21	adds	add	VERB
bjmsr-2256	279	22	a	a	DET
bjmsr-2256	279	23	few	few	ADJ
bjmsr-2256	279	24	noteworthy	noteworthy	ADJ
bjmsr-2256	279	25	new	new	ADJ
bjmsr-2256	279	26	pieces	piece	NOUN
bjmsr-2256	279	27	to	to	ADP
bjmsr-2256	279	28	the	the	DET
bjmsr-2256	279	29	body	body	NOUN
bjmsr-2256	279	30	of	of	ADP
bjmsr-2256	279	31	literature	literature	NOUN
bjmsr-2256	279	32	.	.	PUNCT
bjmsr-2256	280	1	first	first	ADV
bjmsr-2256	280	2	,	,	PUNCT
bjmsr-2256	280	3	this	this	DET
bjmsr-2256	280	4	study	study	NOUN
bjmsr-2256	280	5	embarks	embark	VERB
bjmsr-2256	280	6	on	on	ADP
bjmsr-2256	280	7	an	an	DET
bjmsr-2256	280	8	in	in	ADP
bjmsr-2256	280	9	-	-	PUNCT
bjmsr-2256	280	10	depth	depth	NOUN
bjmsr-2256	280	11	exploration	exploration	NOUN
bjmsr-2256	280	12	of	of	ADP
bjmsr-2256	280	13	the	the	DET
bjmsr-2256	280	14	theoretical	theoretical	ADJ
bjmsr-2256	280	15	limits	limit	NOUN
bjmsr-2256	280	16	within	within	ADP
bjmsr-2256	280	17	relationship	relationship	NOUN
bjmsr-2256	280	18	marketing	marketing	NOUN
bjmsr-2256	280	19	theory	theory	NOUN
bjmsr-2256	280	20	,	,	PUNCT
bjmsr-2256	280	21	with	with	ADP
bjmsr-2256	280	22	a	a	DET
bjmsr-2256	280	23	particular	particular	ADJ
bjmsr-2256	280	24	focus	focus	NOUN
bjmsr-2256	280	25	on	on	ADP
bjmsr-2256	280	26	understanding	understand	VERB
bjmsr-2256	280	27	how	how	SCONJ
bjmsr-2256	280	28	various	various	ADJ
bjmsr-2256	280	29	marketing	marketing	NOUN
bjmsr-2256	280	30	factors	factor	NOUN
bjmsr-2256	280	31	—	—	PUNCT
bjmsr-2256	280	32	such	such	ADJ
bjmsr-2256	280	33	as	as	ADP
bjmsr-2256	280	34	price	price	NOUN
bjmsr-2256	280	35	fairness	fairness	NOUN
bjmsr-2256	280	36	,	,	PUNCT
bjmsr-2256	280	37	service	service	NOUN
bjmsr-2256	280	38	innovation	innovation	NOUN
bjmsr-2256	280	39	,	,	PUNCT
bjmsr-2256	280	40	and	and	CCONJ
bjmsr-2256	280	41	social	social	ADJ
bjmsr-2256	280	42	media	medium	NOUN
bjmsr-2256	280	43	marketing	marketing	NOUN
bjmsr-2256	280	44	—	—	PUNCT
bjmsr-2256	280	45	shape	shape	VERB
bjmsr-2256	280	46	the	the	DET
bjmsr-2256	280	47	perception	perception	NOUN
bjmsr-2256	280	48	and	and	CCONJ
bjmsr-2256	280	49	effectiveness	effectiveness	NOUN
bjmsr-2256	280	50	of	of	ADP
bjmsr-2256	280	51	hotel	hotel	NOUN
bjmsr-2256	280	52	brands	brand	NOUN
bjmsr-2256	280	53	(	(	PUNCT
bjmsr-2256	280	54	e.g.	e.g.	ADV
bjmsr-2256	280	55	,	,	PUNCT
bjmsr-2256	280	56	brand	brand	NOUN
bjmsr-2256	280	57	image	image	NOUN
bjmsr-2256	280	58	and	and	CCONJ
bjmsr-2256	280	59	awareness	awareness	NOUN
bjmsr-2256	280	60	)	)	PUNCT
bjmsr-2256	280	61	in	in	ADP
bjmsr-2256	280	62	the	the	DET
bjmsr-2256	280	63	hospitality	hospitality	NOUN
bjmsr-2256	280	64	sector	sector	NOUN
bjmsr-2256	280	65	.	.	PUNCT
bjmsr-2256	281	1	this	this	DET
bjmsr-2256	281	2	research	research	NOUN
bjmsr-2256	281	3	delves	delve	VERB
bjmsr-2256	281	4	into	into	ADP
bjmsr-2256	281	5	the	the	DET
bjmsr-2256	281	6	marketing	marketing	NOUN
bjmsr-2256	281	7	and	and	CCONJ
bjmsr-2256	281	8	branding	branding	NOUN
bjmsr-2256	281	9	elements	element	NOUN
bjmsr-2256	281	10	that	that	PRON
bjmsr-2256	281	11	significantly	significantly	ADV
bjmsr-2256	281	12	influence	influence	VERB
bjmsr-2256	281	13	customers	customer	NOUN
bjmsr-2256	281	14	'	'	PART
bjmsr-2256	281	15	perceived	perceive	VERB
bjmsr-2256	281	16	service	service	NOUN
bjmsr-2256	281	17	quality	quality	NOUN
bjmsr-2256	281	18	.	.	PUNCT
bjmsr-2256	282	1	prior	prior	ADJ
bjmsr-2256	282	2	research	research	NOUN
bjmsr-2256	282	3	has	have	AUX
bjmsr-2256	282	4	only	only	ADV
bjmsr-2256	282	5	touched	touch	VERB
bjmsr-2256	282	6	on	on	ADP
bjmsr-2256	282	7	the	the	DET
bjmsr-2256	282	8	diverse	diverse	ADJ
bjmsr-2256	282	9	marketing	marketing	NOUN
bjmsr-2256	282	10	factors	factor	NOUN
bjmsr-2256	282	11	that	that	PRON
bjmsr-2256	282	12	impact	impact	VERB
bjmsr-2256	282	13	hotel	hotel	NOUN
bjmsr-2256	282	14	branding	branding	NOUN
bjmsr-2256	282	15	(	(	PUNCT
bjmsr-2256	282	16	lee	lee	PROPN
bjmsr-2256	282	17	et	et	PROPN
bjmsr-2256	282	18	al	al	PROPN
bjmsr-2256	282	19	.	.	PROPN
bjmsr-2256	282	20	,	,	PUNCT
bjmsr-2256	282	21	2018	2018	NUM
bjmsr-2256	282	22	)	)	PUNCT
bjmsr-2256	282	23	.	.	PUNCT
bjmsr-2256	283	1	this	this	DET
bjmsr-2256	283	2	study	study	NOUN
bjmsr-2256	283	3	seeks	seek	VERB
bjmsr-2256	283	4	to	to	PART
bjmsr-2256	283	5	bridge	bridge	VERB
bjmsr-2256	283	6	this	this	DET
bjmsr-2256	283	7	gap	gap	NOUN
bjmsr-2256	283	8	by	by	ADP
bjmsr-2256	283	9	meticulously	meticulously	ADV
bjmsr-2256	283	10	identifying	identify	VERB
bjmsr-2256	283	11	and	and	CCONJ
bjmsr-2256	283	12	examining	examine	VERB
bjmsr-2256	283	13	marketing	marketing	NOUN
bjmsr-2256	283	14	-	-	PUNCT
bjmsr-2256	283	15	related	relate	VERB
bjmsr-2256	283	16	elements	element	NOUN
bjmsr-2256	283	17	that	that	PRON
bjmsr-2256	283	18	are	be	AUX
bjmsr-2256	283	19	pivotal	pivotal	ADJ
bjmsr-2256	283	20	in	in	ADP
bjmsr-2256	283	21	shaping	shape	VERB
bjmsr-2256	283	22	perceived	perceive	VERB
bjmsr-2256	283	23	service	service	NOUN
bjmsr-2256	283	24	quality	quality	NOUN
bjmsr-2256	283	25	.	.	PUNCT
bjmsr-2256	284	1	in	in	ADP
bjmsr-2256	284	2	doing	do	VERB
bjmsr-2256	284	3	so	so	ADV
bjmsr-2256	284	4	,	,	PUNCT
bjmsr-2256	284	5	the	the	DET
bjmsr-2256	284	6	study	study	NOUN
bjmsr-2256	284	7	addresses	address	VERB
bjmsr-2256	284	8	the	the	DET
bjmsr-2256	284	9	shortcomings	shortcoming	NOUN
bjmsr-2256	284	10	of	of	ADP
bjmsr-2256	284	11	previous	previous	ADJ
bjmsr-2256	284	12	investigations	investigation	NOUN
bjmsr-2256	284	13	.	.	PUNCT
bjmsr-2256	285	1	it	it	PRON
bjmsr-2256	285	2	unfolds	unfold	VERB
bjmsr-2256	285	3	a	a	DET
bjmsr-2256	285	4	detailed	detailed	ADJ
bjmsr-2256	285	5	understanding	understanding	NOUN
bjmsr-2256	285	6	of	of	ADP
bjmsr-2256	285	7	the	the	DET
bjmsr-2256	285	8	crucial	crucial	ADJ
bjmsr-2256	285	9	marketing	marketing	NOUN
bjmsr-2256	285	10	factors	factor	NOUN
bjmsr-2256	285	11	that	that	PRON
bjmsr-2256	285	12	underpin	underpin	VERB
bjmsr-2256	285	13	the	the	DET
bjmsr-2256	285	14	perception	perception	NOUN
bjmsr-2256	285	15	of	of	ADP
bjmsr-2256	285	16	quality	quality	NOUN
bjmsr-2256	285	17	in	in	ADP
bjmsr-2256	285	18	the	the	DET
bjmsr-2256	285	19	hotel	hotel	NOUN
bjmsr-2256	285	20	industry	industry	NOUN
bjmsr-2256	285	21	.	.	PUNCT
bjmsr-2256	286	1	this	this	DET
bjmsr-2256	286	2	contribution	contribution	NOUN
bjmsr-2256	286	3	enriches	enrich	VERB
bjmsr-2256	286	4	the	the	DET
bjmsr-2256	286	5	discourse	discourse	NOUN
bjmsr-2256	286	6	on	on	ADP
bjmsr-2256	286	7	relationship	relationship	NOUN
bjmsr-2256	286	8	marketing	marketing	NOUN
bjmsr-2256	286	9	and	and	CCONJ
bjmsr-2256	286	10	brand	brand	NOUN
bjmsr-2256	286	11	management	management	NOUN
bjmsr-2256	286	12	within	within	ADP
bjmsr-2256	286	13	the	the	DET
bjmsr-2256	286	14	hospitality	hospitality	NOUN
bjmsr-2256	286	15	context	context	NOUN
bjmsr-2256	286	16	,	,	PUNCT
bjmsr-2256	286	17	offering	offer	VERB
bjmsr-2256	286	18	valuable	valuable	ADJ
bjmsr-2256	286	19	insights	insight	NOUN
bjmsr-2256	286	20	and	and	CCONJ
bjmsr-2256	286	21	guiding	guide	VERB
bjmsr-2256	286	22	future	future	ADJ
bjmsr-2256	286	23	research	research	NOUN
bjmsr-2256	286	24	.	.	PUNCT
bjmsr-2256	287	1	second	second	ADJ
bjmsr-2256	287	2	,	,	PUNCT
bjmsr-2256	287	3	this	this	DET
bjmsr-2256	287	4	study	study	NOUN
bjmsr-2256	287	5	investigates	investigate	VERB
bjmsr-2256	287	6	how	how	SCONJ
bjmsr-2256	287	7	hotels	hotel	NOUN
bjmsr-2256	287	8	'	'	PART
bjmsr-2256	287	9	brand	brand	NOUN
bjmsr-2256	287	10	image	image	NOUN
bjmsr-2256	287	11	and	and	CCONJ
bjmsr-2256	287	12	awareness	awareness	NOUN
bjmsr-2256	287	13	positively	positively	ADV
bjmsr-2256	287	14	influence	influence	NOUN
bjmsr-2256	287	15	guests	guest	NOUN
bjmsr-2256	287	16	'	'	PART
bjmsr-2256	287	17	perceptions	perception	NOUN
bjmsr-2256	287	18	of	of	ADP
bjmsr-2256	287	19	service	service	NOUN
bjmsr-2256	287	20	quality	quality	NOUN
bjmsr-2256	287	21	,	,	PUNCT
bjmsr-2256	287	22	boosting	boost	VERB
bjmsr-2256	287	23	their	their	PRON
bjmsr-2256	287	24	satisfaction	satisfaction	NOUN
bjmsr-2256	287	25	,	,	PUNCT
bjmsr-2256	287	26	loyalty	loyalty	NOUN
bjmsr-2256	287	27	,	,	PUNCT
bjmsr-2256	287	28	and	and	CCONJ
bjmsr-2256	287	29	likelihood	likelihood	VERB
bjmsr-2256	287	30	to	to	PART
bjmsr-2256	287	31	recommend	recommend	VERB
bjmsr-2256	287	32	the	the	DET
bjmsr-2256	287	33	hotel	hotel	NOUN
bjmsr-2256	287	34	to	to	ADP
bjmsr-2256	287	35	others	other	NOUN
bjmsr-2256	287	36	.	.	PUNCT
bjmsr-2256	288	1	despite	despite	SCONJ
bjmsr-2256	288	2	the	the	DET
bjmsr-2256	288	3	significance	significance	NOUN
bjmsr-2256	288	4	of	of	ADP
bjmsr-2256	288	5	these	these	DET
bjmsr-2256	288	6	relationships	relationship	NOUN
bjmsr-2256	288	7	within	within	ADP
bjmsr-2256	288	8	the	the	DET
bjmsr-2256	288	9	hotel	hotel	NOUN
bjmsr-2256	288	10	industry	industry	NOUN
bjmsr-2256	288	11	,	,	PUNCT
bjmsr-2256	288	12	comprehensive	comprehensive	ADJ
bjmsr-2256	288	13	explorations	exploration	NOUN
bjmsr-2256	288	14	in	in	ADP
bjmsr-2256	288	15	this	this	DET
bjmsr-2256	288	16	area	area	NOUN
bjmsr-2256	288	17	still	still	ADV
bjmsr-2256	288	18	need	need	VERB
bjmsr-2256	288	19	to	to	PART
bjmsr-2256	288	20	be	be	AUX
bjmsr-2256	288	21	made	make	VERB
bjmsr-2256	288	22	available	available	ADJ
bjmsr-2256	288	23	(	(	PUNCT
bjmsr-2256	288	24	rather	rather	ADV
bjmsr-2256	288	25	et	et	PROPN
bjmsr-2256	288	26	al	al	PROPN
bjmsr-2256	288	27	.	.	PROPN
bjmsr-2256	288	28	,	,	PUNCT
bjmsr-2256	288	29	2024	2024	NUM
bjmsr-2256	288	30	;	;	PUNCT
bjmsr-2256	288	31	wu	wu	PROPN
bjmsr-2256	288	32	&	&	CCONJ
bjmsr-2256	288	33	chang	chang	PROPN
bjmsr-2256	288	34	,	,	PUNCT
bjmsr-2256	288	35	2024	2024	NUM
bjmsr-2256	288	36	)	)	PUNCT
bjmsr-2256	288	37	.	.	PUNCT
bjmsr-2256	289	1	this	this	DET
bjmsr-2256	289	2	research	research	NOUN
bjmsr-2256	289	3	bridges	bridge	VERB
bjmsr-2256	289	4	the	the	DET
bjmsr-2256	289	5	gap	gap	NOUN
bjmsr-2256	289	6	by	by	ADP
bjmsr-2256	289	7	demonstrating	demonstrate	VERB
bjmsr-2256	289	8	the	the	DET
bjmsr-2256	289	9	direct	direct	ADJ
bjmsr-2256	289	10	pathway	pathway	NOUN
bjmsr-2256	289	11	from	from	ADP
bjmsr-2256	289	12	brand	brand	NOUN
bjmsr-2256	289	13	perception	perception	NOUN
bjmsr-2256	289	14	to	to	ADP
bjmsr-2256	289	15	increased	increase	VERB
bjmsr-2256	289	16	customer	customer	NOUN
bjmsr-2256	289	17	loyalty	loyalty	NOUN
bjmsr-2256	289	18	and	and	CCONJ
bjmsr-2256	289	19	word	word	NOUN
bjmsr-2256	289	20	-	-	PUNCT
bjmsr-2256	289	21	of	of	ADP
bjmsr-2256	289	22	-	-	PUNCT
bjmsr-2256	289	23	mouth	mouth	NOUN
bjmsr-2256	289	24	recommendations	recommendation	NOUN
bjmsr-2256	289	25	,	,	PUNCT
bjmsr-2256	289	26	offering	offer	VERB
bjmsr-2256	289	27	valuable	valuable	ADJ
bjmsr-2256	289	28	insights	insight	NOUN
bjmsr-2256	289	29	for	for	ADP
bjmsr-2256	289	30	hotel	hotel	NOUN
bjmsr-2256	289	31	management	management	NOUN
bjmsr-2256	289	32	on	on	ADP
bjmsr-2256	289	33	leveraging	leverage	VERB
bjmsr-2256	289	34	brand	brand	NOUN
bjmsr-2256	289	35	strategies	strategy	NOUN
bjmsr-2256	289	36	to	to	PART
bjmsr-2256	289	37	enhance	enhance	VERB
bjmsr-2256	289	38	guest	guest	NOUN
bjmsr-2256	289	39	satisfaction	satisfaction	NOUN
bjmsr-2256	289	40	and	and	CCONJ
bjmsr-2256	289	41	loyalty	loyalty	NOUN
bjmsr-2256	289	42	.	.	PUNCT
bjmsr-2256	290	1	this	this	DET
bjmsr-2256	290	2	study	study	NOUN
bjmsr-2256	290	3	further	far	ADV
bjmsr-2256	290	4	emphasises	emphasise	VERB
bjmsr-2256	290	5	the	the	DET
bjmsr-2256	290	6	importance	importance	NOUN
bjmsr-2256	290	7	of	of	ADP
bjmsr-2256	290	8	brand	brand	NOUN
bjmsr-2256	290	9	management	management	NOUN
bjmsr-2256	290	10	in	in	ADP
bjmsr-2256	290	11	improving	improve	VERB
bjmsr-2256	290	12	guest	guest	NOUN
bjmsr-2256	290	13	experiences	experience	NOUN
bjmsr-2256	290	14	and	and	CCONJ
bjmsr-2256	290	15	behaviours	behaviour	NOUN
bjmsr-2256	290	16	,	,	PUNCT
bjmsr-2256	290	17	paving	pave	VERB
bjmsr-2256	290	18	the	the	DET
bjmsr-2256	290	19	way	way	NOUN
bjmsr-2256	290	20	for	for	ADP
bjmsr-2256	290	21	future	future	ADJ
bjmsr-2256	290	22	scholarly	scholarly	ADJ
bjmsr-2256	290	23	investigations	investigation	NOUN
bjmsr-2256	290	24	in	in	ADP
bjmsr-2256	290	25	the	the	DET
bjmsr-2256	290	26	field	field	NOUN
bjmsr-2256	290	27	.	.	PUNCT
bjmsr-2256	291	1	third	third	ADV
bjmsr-2256	291	2	,	,	PUNCT
bjmsr-2256	291	3	this	this	DET
bjmsr-2256	291	4	study	study	NOUN
bjmsr-2256	291	5	significantly	significantly	ADV
bjmsr-2256	291	6	enriches	enrich	VERB
bjmsr-2256	291	7	relationship	relationship	NOUN
bjmsr-2256	291	8	marketing	marketing	NOUN
bjmsr-2256	291	9	theory	theory	NOUN
bjmsr-2256	291	10	by	by	ADP
bjmsr-2256	291	11	spotlighting	spotlight	VERB
bjmsr-2256	291	12	the	the	DET
bjmsr-2256	291	13	moderating	moderate	VERB
bjmsr-2256	291	14	role	role	NOUN
bjmsr-2256	291	15	of	of	ADP
bjmsr-2256	291	16	swift	swift	ADJ
bjmsr-2256	291	17	guanxi	guanxi	NOUN
bjmsr-2256	291	18	in	in	ADP
bjmsr-2256	291	19	the	the	DET
bjmsr-2256	291	20	interaction	interaction	NOUN
bjmsr-2256	291	21	between	between	ADP
bjmsr-2256	291	22	marketing	marketing	NOUN
bjmsr-2256	291	23	strategies	strategy	NOUN
bjmsr-2256	291	24	—	—	PUNCT
bjmsr-2256	291	25	like	like	ADP
bjmsr-2256	291	26	price	price	NOUN
bjmsr-2256	291	27	fairness	fairness	NOUN
bjmsr-2256	291	28	,	,	PUNCT
bjmsr-2256	291	29	social	social	ADJ
bjmsr-2256	291	30	media	medium	NOUN
bjmsr-2256	291	31	marketing	marketing	NOUN
bjmsr-2256	291	32	,	,	PUNCT
bjmsr-2256	291	33	and	and	CCONJ
bjmsr-2256	291	34	service	service	NOUN
bjmsr-2256	291	35	innovation	innovation	NOUN
bjmsr-2256	291	36	—	—	PUNCT
bjmsr-2256	291	37	and	and	CCONJ
bjmsr-2256	291	38	hotel	hotel	NOUN
bjmsr-2256	291	39	brand	brand	NOUN
bjmsr-2256	291	40	attributes	attribute	VERB
bjmsr-2256	291	41	,	,	PUNCT
bjmsr-2256	291	42	such	such	ADJ
bjmsr-2256	291	43	as	as	ADP
bjmsr-2256	291	44	brand	brand	NOUN
bjmsr-2256	291	45	image	image	NOUN
bjmsr-2256	291	46	and	and	CCONJ
bjmsr-2256	291	47	awareness	awareness	NOUN
bjmsr-2256	291	48	.	.	PUNCT
bjmsr-2256	292	1	despite	despite	SCONJ
bjmsr-2256	292	2	the	the	DET
bjmsr-2256	292	3	acknowledged	acknowledge	VERB
bjmsr-2256	292	4	importance	importance	NOUN
bjmsr-2256	292	5	of	of	ADP
bjmsr-2256	292	6	swift	swift	ADJ
bjmsr-2256	292	7	guanxi	guanxi	NOUN
bjmsr-2256	292	8	,	,	PUNCT
bjmsr-2256	292	9	research	research	NOUN
bjmsr-2256	292	10	on	on	ADP
bjmsr-2256	292	11	its	its	PRON
bjmsr-2256	292	12	specific	specific	ADJ
bjmsr-2256	292	13	moderating	moderating	NOUN
bjmsr-2256	292	14	effects	effect	NOUN
bjmsr-2256	292	15	within	within	ADP
bjmsr-2256	292	16	these	these	DET
bjmsr-2256	292	17	relationships	relationship	NOUN
bjmsr-2256	292	18	has	have	AUX
bjmsr-2256	292	19	been	be	AUX
bjmsr-2256	292	20	scant	scant	ADJ
bjmsr-2256	292	21	(	(	PUNCT
bjmsr-2256	292	22	chen	chen	PROPN
bjmsr-2256	292	23	et	et	PROPN
bjmsr-2256	292	24	al	al	PROPN
bjmsr-2256	292	25	.	.	PROPN
bjmsr-2256	292	26	,	,	PUNCT
bjmsr-2256	292	27	2022	2022	NUM
bjmsr-2256	292	28	;	;	PUNCT
bjmsr-2256	292	29	cheng	cheng	PROPN
bjmsr-2256	292	30	et	et	PROPN
bjmsr-2256	292	31	al	al	PROPN
bjmsr-2256	292	32	.	.	PROPN
bjmsr-2256	292	33	,	,	PUNCT
bjmsr-2256	292	34	2020	2020	NUM
bjmsr-2256	292	35	)	)	PUNCT
bjmsr-2256	292	36	.	.	PUNCT
bjmsr-2256	293	1	by	by	ADP
bjmsr-2256	293	2	addressing	address	VERB
bjmsr-2256	293	3	this	this	DET
bjmsr-2256	293	4	gap	gap	NOUN
bjmsr-2256	293	5	,	,	PUNCT
bjmsr-2256	293	6	this	this	DET
bjmsr-2256	293	7	study	study	NOUN
bjmsr-2256	293	8	highlights	highlight	VERB
bjmsr-2256	293	9	the	the	DET
bjmsr-2256	293	10	significance	significance	NOUN
bjmsr-2256	293	11	of	of	ADP
bjmsr-2256	293	12	incorporating	incorporate	VERB
bjmsr-2256	293	13	swift	swift	ADJ
bjmsr-2256	293	14	guanxi	guanxi	NOUN
bjmsr-2256	293	15	into	into	ADP
bjmsr-2256	293	16	marketing	marketing	NOUN
bjmsr-2256	293	17	strategies	strategy	NOUN
bjmsr-2256	293	18	to	to	PART
bjmsr-2256	293	19	enhance	enhance	VERB
bjmsr-2256	293	20	customer	customer	NOUN
bjmsr-2256	293	21	outcomes	outcome	NOUN
bjmsr-2256	293	22	more	more	ADV
bjmsr-2256	293	23	effectively	effectively	ADV
bjmsr-2256	293	24	in	in	ADP
bjmsr-2256	293	25	the	the	DET
bjmsr-2256	293	26	hospitality	hospitality	NOUN
bjmsr-2256	293	27	industry	industry	NOUN
bjmsr-2256	293	28	.	.	PUNCT
bjmsr-2256	294	1	it	it	PRON
bjmsr-2256	294	2	calls	call	VERB
bjmsr-2256	294	3	for	for	ADP
bjmsr-2256	294	4	deeper	deep	ADJ
bjmsr-2256	294	5	exploration	exploration	NOUN
bjmsr-2256	294	6	into	into	ADP
bjmsr-2256	294	7	the	the	DET
bjmsr-2256	294	8	nuanced	nuanced	ADJ
bjmsr-2256	294	9	interplay	interplay	NOUN
bjmsr-2256	294	10	between	between	ADP
bjmsr-2256	294	11	marketing	marketing	NOUN
bjmsr-2256	294	12	strategies	strategy	NOUN
bjmsr-2256	294	13	and	and	CCONJ
bjmsr-2256	294	14	relational	relational	ADJ
bjmsr-2256	294	15	dynamics	dynamic	NOUN
bjmsr-2256	294	16	,	,	PUNCT
bjmsr-2256	294	17	proposing	propose	VERB
bjmsr-2256	294	18	a	a	DET
bjmsr-2256	294	19	path	path	NOUN
bjmsr-2256	294	20	for	for	ADP
bjmsr-2256	294	21	more	more	ADV
bjmsr-2256	294	22	personalised	personalised	ADJ
bjmsr-2256	294	23	and	and	CCONJ
bjmsr-2256	294	24	effective	effective	ADJ
bjmsr-2256	294	25	marketing	marketing	NOUN
bjmsr-2256	294	26	tactics	tactic	NOUN
bjmsr-2256	294	27	.	.	PUNCT
bjmsr-2256	295	1	this	this	DET
bjmsr-2256	295	2	study	study	NOUN
bjmsr-2256	295	3	has	have	VERB
bjmsr-2256	295	4	significant	significant	ADJ
bjmsr-2256	295	5	management	management	NOUN
bjmsr-2256	295	6	ramifications	ramification	NOUN
bjmsr-2256	295	7	as	as	ADV
bjmsr-2256	295	8	well	well	ADV
bjmsr-2256	295	9	.	.	PUNCT
bjmsr-2256	296	1	instead	instead	ADV
bjmsr-2256	296	2	of	of	ADP
bjmsr-2256	296	3	thinking	think	VERB
bjmsr-2256	296	4	only	only	ADV
bjmsr-2256	296	5	from	from	ADP
bjmsr-2256	296	6	the	the	DET
bjmsr-2256	296	7	business	business	NOUN
bjmsr-2256	296	8	perspective	perspective	NOUN
bjmsr-2256	296	9	,	,	PUNCT
bjmsr-2256	296	10	hoteliers	hotelier	NOUN
bjmsr-2256	296	11	should	should	AUX
bjmsr-2256	296	12	concentrate	concentrate	VERB
bjmsr-2256	296	13	on	on	ADP
bjmsr-2256	296	14	creating	create	VERB
bjmsr-2256	296	15	marketing	marketing	NOUN
bjmsr-2256	296	16	strategies	strategy	NOUN
bjmsr-2256	296	17	that	that	PRON
bjmsr-2256	296	18	align	align	VERB
bjmsr-2256	296	19	with	with	ADP
bjmsr-2256	296	20	the	the	DET
bjmsr-2256	296	21	tastes	taste	NOUN
bjmsr-2256	296	22	of	of	ADP
bjmsr-2256	296	23	their	their	PRON
bjmsr-2256	296	24	target	target	NOUN
bjmsr-2256	296	25	market	market	NOUN
bjmsr-2256	296	26	.	.	PUNCT
bjmsr-2256	297	1	hoteliers	hotelier	NOUN
bjmsr-2256	297	2	can	can	AUX
bjmsr-2256	297	3	amplify	amplify	VERB
bjmsr-2256	297	4	their	their	PRON
bjmsr-2256	297	5	brand	brand	NOUN
bjmsr-2256	297	6	image	image	NOUN
bjmsr-2256	297	7	and	and	CCONJ
bjmsr-2256	297	8	awareness	awareness	NOUN
bjmsr-2256	297	9	by	by	ADP
bjmsr-2256	297	10	seamlessly	seamlessly	ADV
bjmsr-2256	297	11	blending	blend	VERB
bjmsr-2256	297	12	price	price	NOUN
bjmsr-2256	297	13	fairness	fairness	NOUN
bjmsr-2256	297	14	,	,	PUNCT
bjmsr-2256	297	15	social	social	ADJ
bjmsr-2256	297	16	media	medium	NOUN
bjmsr-2256	297	17	marketing	marketing	NOUN
bjmsr-2256	297	18	,	,	PUNCT
bjmsr-2256	297	19	and	and	CCONJ
bjmsr-2256	297	20	service	service	NOUN
bjmsr-2256	297	21	innovation	innovation	NOUN
bjmsr-2256	297	22	into	into	ADP
bjmsr-2256	297	23	their	their	PRON
bjmsr-2256	297	24	marketing	marketing	NOUN
bjmsr-2256	297	25	arsenal	arsenal	NOUN
bjmsr-2256	297	26	.	.	PUNCT
bjmsr-2256	298	1	price	price	NOUN
bjmsr-2256	298	2	fairness	fairness	NOUN
bjmsr-2256	298	3	establishes	establish	VERB
bjmsr-2256	298	4	a	a	DET
bjmsr-2256	298	5	foundation	foundation	NOUN
bjmsr-2256	298	6	of	of	ADP
bjmsr-2256	298	7	trust	trust	NOUN
bjmsr-2256	298	8	and	and	CCONJ
bjmsr-2256	298	9	loyalty	loyalty	NOUN
bjmsr-2256	298	10	through	through	ADP
bjmsr-2256	298	11	transparent	transparent	ADJ
bjmsr-2256	298	12	pricing	pricing	NOUN
bjmsr-2256	298	13	that	that	PRON
bjmsr-2256	298	14	reflects	reflect	VERB
bjmsr-2256	298	15	the	the	DET
bjmsr-2256	298	16	actual	actual	ADJ
bjmsr-2256	298	17	value	value	NOUN
bjmsr-2256	298	18	of	of	ADP
bjmsr-2256	298	19	the	the	DET
bjmsr-2256	298	20	stay	stay	NOUN
bjmsr-2256	298	21	.	.	PUNCT
bjmsr-2256	299	1	social	social	ADJ
bjmsr-2256	299	2	media	medium	NOUN
bjmsr-2256	299	3	marketing	marketing	NOUN
bjmsr-2256	299	4	extends	extend	VERB
bjmsr-2256	299	5	the	the	DET
bjmsr-2256	299	6	hotel	hotel	NOUN
bjmsr-2256	299	7	's	's	PART
bjmsr-2256	299	8	reach	reach	NOUN
bjmsr-2256	299	9	,	,	PUNCT
bjmsr-2256	299	10	engaging	engage	VERB
bjmsr-2256	299	11	potential	potential	ADJ
bjmsr-2256	299	12	and	and	CCONJ
bjmsr-2256	299	13	current	current	ADJ
bjmsr-2256	299	14	guests	guest	NOUN
bjmsr-2256	299	15	with	with	ADP
bjmsr-2256	299	16	compelling	compelling	ADJ
bjmsr-2256	299	17	content	content	NOUN
bjmsr-2256	299	18	that	that	PRON
bjmsr-2256	299	19	showcases	showcase	VERB
bjmsr-2256	299	20	the	the	DET
bjmsr-2256	299	21	hotel	hotel	NOUN
bjmsr-2256	299	22	's	's	PART
bjmsr-2256	299	23	unique	unique	ADJ
bjmsr-2256	299	24	offerings	offering	NOUN
bjmsr-2256	299	25	and	and	CCONJ
bjmsr-2256	299	26	fosters	foster	VERB
bjmsr-2256	299	27	a	a	DET
bjmsr-2256	299	28	vibrant	vibrant	ADJ
bjmsr-2256	299	29	community	community	NOUN
bjmsr-2256	299	30	.	.	PUNCT
bjmsr-2256	300	1	service	service	NOUN
bjmsr-2256	300	2	innovation	innovation	NOUN
bjmsr-2256	300	3	keeps	keep	VERB
bjmsr-2256	300	4	the	the	DET
bjmsr-2256	300	5	hotel	hotel	NOUN
bjmsr-2256	300	6	at	at	ADP
bjmsr-2256	300	7	the	the	DET
bjmsr-2256	300	8	forefront	forefront	NOUN
bjmsr-2256	300	9	of	of	ADP
bjmsr-2256	300	10	the	the	DET
bjmsr-2256	300	11	industry	industry	NOUN
bjmsr-2256	300	12	by	by	ADP
bjmsr-2256	300	13	introducing	introduce	VERB
bjmsr-2256	300	14	novel	novel	NOUN
bjmsr-2256	300	15	or	or	CCONJ
bjmsr-2256	300	16	improved	improved	ADJ
bjmsr-2256	300	17	services	service	NOUN
bjmsr-2256	300	18	that	that	PRON
bjmsr-2256	300	19	enhance	enhance	VERB
bjmsr-2256	300	20	guest	guest	NOUN
bjmsr-2256	300	21	experiences	experience	NOUN
bjmsr-2256	300	22	.	.	PUNCT
bjmsr-2256	301	1	this	this	DET
bjmsr-2256	301	2	triad	triad	ADJ
bjmsr-2256	301	3	strategy	strategy	NOUN
bjmsr-2256	301	4	attracts	attract	VERB
bjmsr-2256	301	5	a	a	DET
bjmsr-2256	301	6	diverse	diverse	ADJ
bjmsr-2256	301	7	audience	audience	NOUN
bjmsr-2256	301	8	and	and	CCONJ
bjmsr-2256	301	9	cultivates	cultivate	VERB
bjmsr-2256	301	10	a	a	DET
bjmsr-2256	301	11	strong	strong	ADJ
bjmsr-2256	301	12	,	,	PUNCT
bjmsr-2256	301	13	positive	positive	ADJ
bjmsr-2256	301	14	brand	brand	NOUN
bjmsr-2256	301	15	perception	perception	NOUN
bjmsr-2256	301	16	.	.	PUNCT
bjmsr-2256	302	1	for	for	ADP
bjmsr-2256	302	2	practical	practical	ADJ
bjmsr-2256	302	3	application	application	NOUN
bjmsr-2256	302	4	,	,	PUNCT
bjmsr-2256	302	5	hoteliers	hotelier	NOUN
bjmsr-2256	302	6	should	should	AUX
bjmsr-2256	302	7	conduct	conduct	VERB
bjmsr-2256	302	8	detailed	detailed	ADJ
bjmsr-2256	302	9	market	market	NOUN
bjmsr-2256	302	10	research	research	NOUN
bjmsr-2256	302	11	to	to	PART
bjmsr-2256	302	12	align	align	VERB
bjmsr-2256	302	13	their	their	PRON
bjmsr-2256	302	14	offerings	offering	NOUN
bjmsr-2256	302	15	with	with	ADP
bjmsr-2256	302	16	guest	guest	NOUN
bjmsr-2256	302	17	expectations	expectation	NOUN
bjmsr-2256	302	18	,	,	PUNCT
bjmsr-2256	302	19	using	use	VERB
bjmsr-2256	302	20	this	this	DET
bjmsr-2256	302	21	insight	insight	NOUN
bjmsr-2256	302	22	to	to	PART
bjmsr-2256	302	23	inform	inform	VERB
bjmsr-2256	302	24	pricing	pricing	NOUN
bjmsr-2256	302	25	and	and	CCONJ
bjmsr-2256	302	26	service	service	NOUN
bjmsr-2256	302	27	development	development	NOUN
bjmsr-2256	302	28	.	.	PUNCT
bjmsr-2256	303	1	clear	clear	ADJ
bjmsr-2256	303	2	communication	communication	NOUN
bjmsr-2256	303	3	about	about	ADP
bjmsr-2256	303	4	the	the	DET
bjmsr-2256	303	5	value	value	NOUN
bjmsr-2256	303	6	behind	behind	ADP
bjmsr-2256	303	7	their	their	PRON
bjmsr-2256	303	8	pricing	pricing	NOUN
bjmsr-2256	303	9	should	should	AUX
bjmsr-2256	303	10	be	be	AUX
bjmsr-2256	303	11	disseminated	disseminate	VERB
bjmsr-2256	303	12	across	across	ADP
bjmsr-2256	303	13	all	all	DET
bjmsr-2256	303	14	marketing	marketing	NOUN
bjmsr-2256	303	15	channels	channel	NOUN
bjmsr-2256	303	16	,	,	PUNCT
bjmsr-2256	303	17	particularly	particularly	ADV
bjmsr-2256	303	18	on	on	ADP
bjmsr-2256	303	19	social	social	ADJ
bjmsr-2256	303	20	media	medium	NOUN
bjmsr-2256	303	21	,	,	PUNCT
bjmsr-2256	303	22	where	where	SCONJ
bjmsr-2256	303	23	engaging	engage	VERB
bjmsr-2256	303	24	content	content	NOUN
bjmsr-2256	303	25	can	can	AUX
bjmsr-2256	303	26	highlight	highlight	VERB
bjmsr-2256	303	27	the	the	DET
bjmsr-2256	303	28	hotel	hotel	NOUN
bjmsr-2256	303	29	's	's	PART
bjmsr-2256	303	30	distinct	distinct	ADJ
bjmsr-2256	303	31	features	feature	NOUN
bjmsr-2256	303	32	and	and	CCONJ
bjmsr-2256	303	33	encourage	encourage	VERB
bjmsr-2256	303	34	community	community	NOUN
bjmsr-2256	303	35	engagement	engagement	NOUN
bjmsr-2256	303	36	.	.	PUNCT
bjmsr-2256	304	1	additionally	additionally	ADV
bjmsr-2256	304	2	,	,	PUNCT
bjmsr-2256	304	3	leveraging	leverage	VERB
bjmsr-2256	304	4	guest	guest	NOUN
bjmsr-2256	304	5	feedback	feedback	NOUN
bjmsr-2256	304	6	and	and	CCONJ
bjmsr-2256	304	7	social	social	ADJ
bjmsr-2256	304	8	media	medium	NOUN
bjmsr-2256	304	9	analytics	analytic	NOUN
bjmsr-2256	304	10	can	can	AUX
bjmsr-2256	304	11	guide	guide	VERB
bjmsr-2256	304	12	service	service	NOUN
bjmsr-2256	304	13	innovation	innovation	NOUN
bjmsr-2256	304	14	and	and	CCONJ
bjmsr-2256	304	15	content	content	NOUN
bjmsr-2256	304	16	strategy	strategy	NOUN
bjmsr-2256	304	17	,	,	PUNCT
bjmsr-2256	304	18	ensuring	ensure	VERB
bjmsr-2256	304	19	the	the	DET
bjmsr-2256	304	20	hotel	hotel	NOUN
bjmsr-2256	304	21	's	's	PART
bjmsr-2256	304	22	offerings	offering	NOUN
bjmsr-2256	304	23	resonate	resonate	VERB
bjmsr-2256	304	24	with	with	ADP
bjmsr-2256	304	25	current	current	ADJ
bjmsr-2256	304	26	trends	trend	NOUN
bjmsr-2256	304	27	and	and	CCONJ
bjmsr-2256	304	28	guest	guest	NOUN
bjmsr-2256	304	29	preferences	preference	NOUN
bjmsr-2256	304	30	.	.	PUNCT
bjmsr-2256	305	1	by	by	ADP
bjmsr-2256	305	2	adopting	adopt	VERB
bjmsr-2256	305	3	this	this	DET
bjmsr-2256	305	4	holistic	holistic	ADJ
bjmsr-2256	305	5	approach	approach	NOUN
bjmsr-2256	305	6	,	,	PUNCT
bjmsr-2256	305	7	hoteliers	hotelier	NOUN
bjmsr-2256	305	8	can	can	AUX
bjmsr-2256	305	9	ensure	ensure	VERB
bjmsr-2256	305	10	their	their	PRON
bjmsr-2256	305	11	brand	brand	NOUN
bjmsr-2256	305	12	stands	stand	VERB
bjmsr-2256	305	13	out	out	ADP
bjmsr-2256	305	14	in	in	ADP
bjmsr-2256	305	15	a	a	DET
bjmsr-2256	305	16	competitive	competitive	ADJ
bjmsr-2256	305	17	landscape	landscape	NOUN
bjmsr-2256	305	18	and	and	CCONJ
bjmsr-2256	305	19	remains	remain	VERB
bjmsr-2256	305	20	dynamically	dynamically	ADV
bjmsr-2256	305	21	aligned	align	VERB
bjmsr-2256	305	22	with	with	ADP
bjmsr-2256	305	23	guest	guest	NOUN
bjmsr-2256	305	24	desires	desire	NOUN
bjmsr-2256	305	25	,	,	PUNCT
bjmsr-2256	305	26	driving	drive	VERB
bjmsr-2256	305	27	satisfaction	satisfaction	NOUN
bjmsr-2256	305	28	and	and	CCONJ
bjmsr-2256	305	29	loyalty	loyalty	NOUN
bjmsr-2256	305	30	.	.	PUNCT
bjmsr-2256	306	1	swift	swift	ADJ
bjmsr-2256	306	2	guanxi	guanxi	NOUN
bjmsr-2256	306	3	is	be	AUX
bjmsr-2256	306	4	another	another	DET
bjmsr-2256	306	5	essential	essential	ADJ
bjmsr-2256	306	6	factor	factor	NOUN
bjmsr-2256	306	7	that	that	PRON
bjmsr-2256	306	8	may	may	AUX
bjmsr-2256	306	9	impact	impact	VERB
bjmsr-2256	306	10	marketing	marketing	NOUN
bjmsr-2256	306	11	factors	factor	NOUN
bjmsr-2256	306	12	(	(	PUNCT
bjmsr-2256	306	13	e.g.	e.g.	ADV
bjmsr-2256	306	14	,	,	PUNCT
bjmsr-2256	306	15	price	price	NOUN
bjmsr-2256	306	16	fairness	fairness	NOUN
bjmsr-2256	306	17	,	,	PUNCT
bjmsr-2256	306	18	social	social	ADJ
bjmsr-2256	306	19	media	medium	NOUN
bjmsr-2256	306	20	marketing	marketing	NOUN
bjmsr-2256	306	21	,	,	PUNCT
bjmsr-2256	306	22	and	and	CCONJ
bjmsr-2256	306	23	service	service	NOUN
bjmsr-2256	306	24	innovation	innovation	NOUN
bjmsr-2256	306	25	)	)	PUNCT
bjmsr-2256	306	26	and	and	CCONJ
bjmsr-2256	306	27	hotel	hotel	NOUN
bjmsr-2256	306	28	brands	brand	NOUN
bjmsr-2256	306	29	(	(	PUNCT
bjmsr-2256	306	30	e.g.	e.g.	ADV
bjmsr-2256	306	31	,	,	PUNCT
bjmsr-2256	306	32	brand	brand	NOUN
bjmsr-2256	306	33	image	image	NOUN
bjmsr-2256	306	34	and	and	CCONJ
bjmsr-2256	306	35	brand	brand	NOUN
bjmsr-2256	306	36	awareness	awareness	NOUN
bjmsr-2256	306	37	)	)	PUNCT
bjmsr-2256	306	38	.	.	PUNCT
bjmsr-2256	307	1	hotels	hotel	NOUN
bjmsr-2256	307	2	can	can	AUX
bjmsr-2256	307	3	use	use	VERB
bjmsr-2256	307	4	swift	swift	ADJ
bjmsr-2256	307	5	guanxi	guanxi	NOUN
bjmsr-2256	307	6	to	to	PART
bjmsr-2256	307	7	ensure	ensure	VERB
bjmsr-2256	307	8	timely	timely	ADV
bjmsr-2256	307	9	,	,	PUNCT
bjmsr-2256	307	10	personalised	personalised	ADJ
bjmsr-2256	307	11	interactions	interaction	NOUN
bjmsr-2256	307	12	with	with	ADP
bjmsr-2256	307	13	guests	guest	NOUN
bjmsr-2256	307	14	,	,	PUNCT
bjmsr-2256	307	15	use	use	VERB
bjmsr-2256	307	16	crm	crm	NOUN
bjmsr-2256	307	17	systems	system	NOUN
bjmsr-2256	307	18	to	to	PART
bjmsr-2256	307	19	customise	customise	VERB
bjmsr-2256	307	20	experiences	experience	NOUN
bjmsr-2256	307	21	,	,	PUNCT
bjmsr-2256	307	22	train	train	NOUN
bjmsr-2256	307	23	staff	staff	NOUN
bjmsr-2256	307	24	in	in	ADP
bjmsr-2256	307	25	effective	effective	ADJ
bjmsr-2256	307	26	relationship	relationship	NOUN
bjmsr-2256	307	27	-	-	PUNCT
bjmsr-2256	307	28	building	building	NOUN
bjmsr-2256	307	29	techniques	technique	NOUN
bjmsr-2256	307	30	,	,	PUNCT
bjmsr-2256	307	31	and	and	CCONJ
bjmsr-2256	307	32	keep	keep	VERB
bjmsr-2256	307	33	communication	communication	NOUN
bjmsr-2256	307	34	channels	channel	NOUN
bjmsr-2256	307	35	open	open	VERB
bjmsr-2256	307	36	.	.	PUNCT
bjmsr-2256	308	1	prioritising	prioritise	VERB
bjmsr-2256	308	2	swift	swift	ADJ
bjmsr-2256	308	3	guanxi	guanxi	NOUN
bjmsr-2256	308	4	can	can	AUX
bjmsr-2256	308	5	strengthen	strengthen	VERB
bjmsr-2256	308	6	a	a	DET
bjmsr-2256	308	7	hotel	hotel	NOUN
bjmsr-2256	308	8	's	's	PART
bjmsr-2256	308	9	competitive	competitive	ADJ
bjmsr-2256	308	10	edge	edge	NOUN
bjmsr-2256	308	11	.	.	PUNCT
bjmsr-2256	309	1	for	for	ADP
bjmsr-2256	309	2	instance	instance	NOUN
bjmsr-2256	309	3	,	,	PUNCT
bjmsr-2256	309	4	sending	send	VERB
bjmsr-2256	309	5	personalised	personalised	ADJ
bjmsr-2256	309	6	welcome	welcome	ADJ
bjmsr-2256	309	7	messages	message	NOUN
bjmsr-2256	309	8	via	via	ADP
bjmsr-2256	309	9	email	email	NOUN
bjmsr-2256	309	10	or	or	CCONJ
bjmsr-2256	309	11	sms	sms	NOUN
bjmsr-2256	309	12	immediately	immediately	ADV
bjmsr-2256	309	13	after	after	SCONJ
bjmsr-2256	309	14	booking	booking	NOUN
bjmsr-2256	309	15	can	can	AUX
bjmsr-2256	309	16	establish	establish	VERB
bjmsr-2256	309	17	a	a	DET
bjmsr-2256	309	18	direct	direct	ADJ
bjmsr-2256	309	19	line	line	NOUN
bjmsr-2256	309	20	of	of	ADP
bjmsr-2256	309	21	communication	communication	NOUN
bjmsr-2256	309	22	,	,	PUNCT
bjmsr-2256	309	23	providing	provide	VERB
bjmsr-2256	309	24	guests	guest	NOUN
bjmsr-2256	309	25	with	with	ADP
bjmsr-2256	309	26	valuable	valuable	ADJ
bjmsr-2256	309	27	stay	stay	NOUN
bjmsr-2256	309	28	information	information	NOUN
bjmsr-2256	309	29	and	and	CCONJ
bjmsr-2256	309	30	a	a	DET
bjmsr-2256	309	31	personal	personal	ADJ
bjmsr-2256	309	32	touch	touch	NOUN
bjmsr-2256	309	33	.	.	PUNCT
bjmsr-2256	310	1	using	use	VERB
bjmsr-2256	310	2	a	a	DET
bjmsr-2256	310	3	crm	crm	NOUN
bjmsr-2256	310	4	system	system	NOUN
bjmsr-2256	310	5	to	to	PART
bjmsr-2256	310	6	remember	remember	VERB
bjmsr-2256	310	7	guest	guest	NOUN
bjmsr-2256	310	8	preferences	preference	NOUN
bjmsr-2256	310	9	for	for	ADP
bjmsr-2256	310	10	room	room	NOUN
bjmsr-2256	310	11	types	type	NOUN
bjmsr-2256	310	12	or	or	CCONJ
bjmsr-2256	310	13	dietary	dietary	ADJ
bjmsr-2256	310	14	needs	need	NOUN
bjmsr-2256	310	15	allows	allow	VERB
bjmsr-2256	310	16	for	for	ADP
bjmsr-2256	310	17	customised	customised	ADJ
bjmsr-2256	310	18	experiences	experience	NOUN
bjmsr-2256	310	19	,	,	PUNCT
bjmsr-2256	310	20	such	such	ADJ
bjmsr-2256	310	21	as	as	ADP
bjmsr-2256	310	22	greeting	greet	VERB
bjmsr-2256	310	23	returning	return	VERB
bjmsr-2256	310	24	guests	guest	NOUN
bjmsr-2256	310	25	with	with	ADP
bjmsr-2256	310	26	their	their	PRON
bjmsr-2256	310	27	favourite	favourite	ADJ
bjmsr-2256	310	28	wine	wine	NOUN
bjmsr-2256	310	29	or	or	CCONJ
bjmsr-2256	310	30	ensuring	ensure	VERB
bjmsr-2256	310	31	their	their	PRON
bjmsr-2256	310	32	preferred	preferred	ADJ
bjmsr-2256	310	33	room	room	NOUN
bjmsr-2256	310	34	is	be	AUX
bjmsr-2256	310	35	available	available	ADJ
bjmsr-2256	310	36	,	,	PUNCT
bjmsr-2256	310	37	demonstrating	demonstrate	VERB
bjmsr-2256	310	38	meticulous	meticulous	ADJ
bjmsr-2256	310	39	attention	attention	NOUN
bjmsr-2256	310	40	to	to	ADP
bjmsr-2256	310	41	detail	detail	NOUN
bjmsr-2256	310	42	.	.	PUNCT
bjmsr-2256	311	1	rapid	rapid	ADJ
bjmsr-2256	311	2	response	response	NOUN
bjmsr-2256	311	3	teams	team	NOUN
bjmsr-2256	311	4	or	or	CCONJ
bjmsr-2256	311	5	social	social	ADJ
bjmsr-2256	311	6	media	medium	NOUN
bjmsr-2256	311	7	platforms	platform	NOUN
bjmsr-2256	311	8	should	should	AUX
bjmsr-2256	311	9	be	be	AUX
bjmsr-2256	311	10	poised	poise	VERB
bjmsr-2256	311	11	to	to	PART
bjmsr-2256	311	12	address	address	VERB
bjmsr-2256	311	13	guest	guest	NOUN
bjmsr-2256	311	14	inquiries	inquiry	NOUN
bjmsr-2256	311	15	,	,	PUNCT
bjmsr-2256	311	16	complaints	complaint	NOUN
bjmsr-2256	311	17	,	,	PUNCT
bjmsr-2256	311	18	or	or	CCONJ
bjmsr-2256	311	19	feedback	feedback	VERB
bjmsr-2256	311	20	promptly	promptly	ADV
bjmsr-2256	311	21	,	,	PUNCT
bjmsr-2256	311	22	underscoring	underscore	VERB
bjmsr-2256	311	23	the	the	DET
bjmsr-2256	311	24	hotel	hotel	NOUN
bjmsr-2256	311	25	's	's	PART
bjmsr-2256	311	26	commitment	commitment	NOUN
bjmsr-2256	311	27	to	to	ADP
bjmsr-2256	311	28	guest	guest	NOUN
bjmsr-2256	311	29	satisfaction	satisfaction	NOUN
bjmsr-2256	311	30	.	.	PUNCT
bjmsr-2256	312	1	designing	design	VERB
bjmsr-2256	312	2	loyalty	loyalty	NOUN
bjmsr-2256	312	3	programmes	programme	NOUN
bjmsr-2256	312	4	with	with	ADP
bjmsr-2256	312	5	clear	clear	ADJ
bjmsr-2256	312	6	,	,	PUNCT
bjmsr-2256	312	7	appealing	appealing	ADJ
bjmsr-2256	312	8	rewards	reward	NOUN
bjmsr-2256	312	9	for	for	ADP
bjmsr-2256	312	10	repeat	repeat	NOUN
bjmsr-2256	312	11	visits	visit	NOUN
bjmsr-2256	312	12	or	or	CCONJ
bjmsr-2256	312	13	referrals	referral	NOUN
bjmsr-2256	312	14	,	,	PUNCT
bjmsr-2256	312	15	like	like	ADP
bjmsr-2256	312	16	discounts	discount	NOUN
bjmsr-2256	312	17	or	or	CCONJ
bjmsr-2256	312	18	room	room	NOUN
bjmsr-2256	312	19	upgrades	upgrade	NOUN
bjmsr-2256	312	20	,	,	PUNCT
bjmsr-2256	312	21	ensures	ensure	VERB
bjmsr-2256	312	22	guests	guest	NOUN
bjmsr-2256	312	23	feel	feel	VERB
bjmsr-2256	312	24	appreciated	appreciated	ADJ
bjmsr-2256	312	25	and	and	CCONJ
bjmsr-2256	312	26	valued	value	VERB
bjmsr-2256	312	27	.	.	PUNCT
bjmsr-2256	313	1	following	follow	VERB
bjmsr-2256	313	2	up	up	ADP
bjmsr-2256	313	3	with	with	ADP
bjmsr-2256	313	4	a	a	DET
bjmsr-2256	313	5	personalised	personalised	ADJ
bjmsr-2256	313	6	thank	thank	NOUN
bjmsr-2256	313	7	-	-	PUNCT
bjmsr-2256	313	8	you	you	PRON
bjmsr-2256	313	9	message	message	NOUN
bjmsr-2256	313	10	and	and	CCONJ
bjmsr-2256	313	11	feedback	feedback	NOUN
bjmsr-2256	313	12	survey	survey	NOUN
bjmsr-2256	313	13	post	post	ADJ
bjmsr-2256	313	14	-	-	ADJ
bjmsr-2256	313	15	stay	stay	NOUN
bjmsr-2256	313	16	helps	help	VERB
bjmsr-2256	313	17	acknowledge	acknowledge	AUX
bjmsr-2256	313	18	guest	guest	NOUN
bjmsr-2256	313	19	contributions	contribution	NOUN
bjmsr-2256	313	20	to	to	ADP
bjmsr-2256	313	21	service	service	NOUN
bjmsr-2256	313	22	improvement	improvement	NOUN
bjmsr-2256	313	23	and	and	CCONJ
bjmsr-2256	313	24	inform	inform	VERB
bjmsr-2256	313	25	them	they	PRON
bjmsr-2256	313	26	about	about	ADP
bjmsr-2256	313	27	implemented	implement	VERB
bjmsr-2256	313	28	changes	change	NOUN
bjmsr-2256	313	29	based	base	VERB
bjmsr-2256	313	30	on	on	ADP
bjmsr-2256	313	31	their	their	PRON
bjmsr-2256	313	32	suggestions	suggestion	NOUN
bjmsr-2256	313	33	,	,	PUNCT
bjmsr-2256	313	34	reinforcing	reinforce	VERB
bjmsr-2256	313	35	the	the	DET
bjmsr-2256	313	36	relationship	relationship	NOUN
bjmsr-2256	313	37	.	.	PUNCT
bjmsr-2256	314	1	engaging	engage	VERB
bjmsr-2256	314	2	with	with	ADP
bjmsr-2256	314	3	guests	guest	NOUN
bjmsr-2256	314	4	through	through	ADP
bjmsr-2256	314	5	social	social	ADJ
bjmsr-2256	314	6	media	medium	NOUN
bjmsr-2256	314	7	marketing	marketing	NOUN
bjmsr-2256	314	8	and	and	CCONJ
bjmsr-2256	314	9	creating	create	VERB
bjmsr-2256	314	10	a	a	DET
bjmsr-2256	314	11	community	community	NOUN
bjmsr-2256	314	12	around	around	ADP
bjmsr-2256	314	13	the	the	DET
bjmsr-2256	314	14	hotel	hotel	NOUN
bjmsr-2256	314	15	encourages	encourage	VERB
bjmsr-2256	314	16	sharing	share	VERB
bjmsr-2256	314	17	positive	positive	ADJ
bjmsr-2256	314	18	experiences	experience	NOUN
bjmsr-2256	314	19	,	,	PUNCT
bjmsr-2256	314	20	further	far	ADV
bjmsr-2256	314	21	enhancing	enhance	VERB
bjmsr-2256	314	22	the	the	DET
bjmsr-2256	314	23	hotel	hotel	NOUN
bjmsr-2256	314	24	's	's	PART
bjmsr-2256	314	25	reputation	reputation	NOUN
bjmsr-2256	314	26	and	and	CCONJ
bjmsr-2256	314	27	appeal	appeal	NOUN
bjmsr-2256	314	28	.	.	PUNCT
bjmsr-2256	315	1	this	this	DET
bjmsr-2256	315	2	study	study	NOUN
bjmsr-2256	315	3	primarily	primarily	ADV
bjmsr-2256	315	4	targets	target	VERB
bjmsr-2256	315	5	guests	guest	NOUN
bjmsr-2256	315	6	who	who	PRON
bjmsr-2256	315	7	have	have	AUX
bjmsr-2256	315	8	stayed	stay	VERB
bjmsr-2256	315	9	in	in	ADP
bjmsr-2256	315	10	luxury	luxury	NOUN
bjmsr-2256	315	11	hotels	hotel	NOUN
bjmsr-2256	315	12	in	in	ADP
bjmsr-2256	315	13	mainland	mainland	NOUN
bjmsr-2256	315	14	china	china	PROPN
bjmsr-2256	315	15	,	,	PUNCT
bjmsr-2256	315	16	which	which	PRON
bjmsr-2256	315	17	presents	present	VERB
bjmsr-2256	315	18	a	a	DET
bjmsr-2256	315	19	limitation	limitation	NOUN
bjmsr-2256	315	20	regarding	regard	VERB
bjmsr-2256	315	21	generalizability	generalizability	NOUN
bjmsr-2256	315	22	.	.	PUNCT
bjmsr-2256	316	1	while	while	SCONJ
bjmsr-2256	316	2	offering	offer	VERB
bjmsr-2256	316	3	valuable	valuable	ADJ
bjmsr-2256	316	4	insights	insight	NOUN
bjmsr-2256	316	5	,	,	PUNCT
bjmsr-2256	316	6	this	this	DET
bjmsr-2256	316	7	particular	particular	ADJ
bjmsr-2256	316	8	demographic	demographic	NOUN
bjmsr-2256	316	9	may	may	AUX
bjmsr-2256	316	10	only	only	ADV
bjmsr-2256	316	11	partially	partially	ADV
bjmsr-2256	316	12	represent	represent	VERB
bjmsr-2256	316	13	the	the	DET
bjmsr-2256	316	14	broader	broad	ADJ
bjmsr-2256	316	15	spectrum	spectrum	NOUN
bjmsr-2256	316	16	of	of	ADP
bjmsr-2256	316	17	hotel	hotel	NOUN
bjmsr-2256	316	18	guests	guest	NOUN
bjmsr-2256	316	19	.	.	PUNCT
bjmsr-2256	317	1	as	as	ADP
bjmsr-2256	317	2	a	a	DET
bjmsr-2256	317	3	result	result	NOUN
bjmsr-2256	317	4	,	,	PUNCT
bjmsr-2256	317	5	the	the	DET
bjmsr-2256	317	6	findings	finding	NOUN
bjmsr-2256	317	7	may	may	AUX
bjmsr-2256	317	8	be	be	AUX
bjmsr-2256	317	9	skewed	skew	VERB
bjmsr-2256	317	10	toward	toward	ADP
bjmsr-2256	317	11	the	the	DET
bjmsr-2256	317	12	preferences	preference	NOUN
bjmsr-2256	317	13	and	and	CCONJ
bjmsr-2256	317	14	behaviours	behaviour	NOUN
bjmsr-2256	317	15	of	of	ADP
bjmsr-2256	317	16	a	a	DET
bjmsr-2256	317	17	more	more	ADV
bjmsr-2256	317	18	affluent	affluent	ADJ
bjmsr-2256	317	19	,	,	PUNCT
bjmsr-2256	317	20	luxury	luxury	NOUN
bjmsr-2256	317	21	-	-	PUNCT
bjmsr-2256	317	22	oriented	orient	VERB
bjmsr-2256	317	23	clientele	clientele	NOUN
bjmsr-2256	317	24	.	.	PUNCT
bjmsr-2256	318	1	additionally	additionally	ADV
bjmsr-2256	318	2	,	,	PUNCT
bjmsr-2256	318	3	by	by	ADP
bjmsr-2256	318	4	focusing	focus	VERB
bjmsr-2256	318	5	on	on	ADP
bjmsr-2256	318	6	guests	guest	NOUN
bjmsr-2256	318	7	who	who	PRON
bjmsr-2256	318	8	actively	actively	ADV
bjmsr-2256	318	9	engage	engage	VERB
bjmsr-2256	318	10	with	with	ADP
bjmsr-2256	318	11	hotel	hotel	NOUN
bjmsr-2256	318	12	services	service	NOUN
bjmsr-2256	318	13	,	,	PUNCT
bjmsr-2256	318	14	the	the	DET
bjmsr-2256	318	15	research	research	NOUN
bjmsr-2256	318	16	may	may	AUX
bjmsr-2256	318	17	overlook	overlook	VERB
bjmsr-2256	318	18	the	the	DET
bjmsr-2256	318	19	perspectives	perspective	NOUN
bjmsr-2256	318	20	of	of	ADP
bjmsr-2256	318	21	those	those	PRON
bjmsr-2256	318	22	with	with	ADP
bjmsr-2256	318	23	varying	vary	VERB
bjmsr-2256	318	24	levels	level	NOUN
bjmsr-2256	318	25	of	of	ADP
bjmsr-2256	318	26	engagement	engagement	NOUN
bjmsr-2256	318	27	.	.	PUNCT
bjmsr-2256	319	1	this	this	DET
bjmsr-2256	319	2	selective	selective	ADJ
bjmsr-2256	319	3	focus	focus	NOUN
bjmsr-2256	319	4	could	could	AUX
bjmsr-2256	319	5	lead	lead	VERB
bjmsr-2256	319	6	to	to	ADP
bjmsr-2256	319	7	an	an	DET
bjmsr-2256	319	8	incomplete	incomplete	ADJ
bjmsr-2256	319	9	understanding	understanding	NOUN
bjmsr-2256	319	10	of	of	ADP
bjmsr-2256	319	11	the	the	DET
bjmsr-2256	319	12	effectiveness	effectiveness	NOUN
bjmsr-2256	319	13	of	of	ADP
bjmsr-2256	319	14	relationship	relationship	NOUN
bjmsr-2256	319	15	marketing	marketing	NOUN
bjmsr-2256	319	16	strategies	strategy	NOUN
bjmsr-2256	319	17	,	,	PUNCT
bjmsr-2256	319	18	thus	thus	ADV
bjmsr-2256	319	19	limiting	limit	VERB
bjmsr-2256	319	20	the	the	DET
bjmsr-2256	319	21	study	study	NOUN
bjmsr-2256	319	22	's	's	PART
bjmsr-2256	319	23	comprehensiveness	comprehensiveness	NOUN
bjmsr-2256	319	24	across	across	ADP
bjmsr-2256	319	25	the	the	DET
bjmsr-2256	319	26	entire	entire	ADJ
bjmsr-2256	319	27	range	range	NOUN
bjmsr-2256	319	28	of	of	ADP
bjmsr-2256	319	29	guests	guest	NOUN
bjmsr-2256	319	30	.	.	PUNCT
bjmsr-2256	320	1	moreover	moreover	ADV
bjmsr-2256	320	2	,	,	PUNCT
bjmsr-2256	320	3	mainland	mainland	NOUN
bjmsr-2256	320	4	china	china	PROPN
bjmsr-2256	320	5	's	's	PART
bjmsr-2256	320	6	unique	unique	ADJ
bjmsr-2256	320	7	cultural	cultural	ADJ
bjmsr-2256	320	8	,	,	PUNCT
bjmsr-2256	320	9	economic	economic	ADJ
bjmsr-2256	320	10	,	,	PUNCT
bjmsr-2256	320	11	and	and	CCONJ
bjmsr-2256	320	12	social	social	ADJ
bjmsr-2256	320	13	context	context	NOUN
bjmsr-2256	320	14	heavily	heavily	ADV
bjmsr-2256	320	15	influences	influence	VERB
bjmsr-2256	320	16	the	the	DET
bjmsr-2256	320	17	study	study	NOUN
bjmsr-2256	320	18	's	's	PART
bjmsr-2256	320	19	results	result	NOUN
bjmsr-2256	320	20	.	.	PUNCT
bjmsr-2256	321	1	while	while	SCONJ
bjmsr-2256	321	2	this	this	PRON
bjmsr-2256	321	3	provides	provide	VERB
bjmsr-2256	321	4	detailed	detailed	ADJ
bjmsr-2256	321	5	insights	insight	NOUN
bjmsr-2256	321	6	into	into	ADP
bjmsr-2256	321	7	the	the	DET
bjmsr-2256	321	8	chinese	chinese	ADJ
bjmsr-2256	321	9	market	market	NOUN
bjmsr-2256	321	10	,	,	PUNCT
bjmsr-2256	321	11	it	it	PRON
bjmsr-2256	321	12	also	also	ADV
bjmsr-2256	321	13	restricts	restrict	VERB
bjmsr-2256	321	14	the	the	DET
bjmsr-2256	321	15	applicability	applicability	NOUN
bjmsr-2256	321	16	of	of	ADP
bjmsr-2256	321	17	these	these	DET
bjmsr-2256	321	18	liang	liang	PROPN
bjmsr-2256	321	19	,	,	PUNCT
bjmsr-2256	321	20	bangladesh	bangladesh	PROPN
bjmsr-2256	321	21	journal	journal	NOUN
bjmsr-2256	321	22	of	of	ADP
bjmsr-2256	321	23	multidisciplinary	multidisciplinary	ADJ
bjmsr-2256	321	24	scientific	scientific	ADJ
bjmsr-2256	321	25	research	research	NOUN
bjmsr-2256	321	26	9(6	9(6	NUM
bjmsr-2256	321	27	)	)	PUNCT
bjmsr-2256	321	28	(	(	PUNCT
bjmsr-2256	321	29	2024	2024	NUM
bjmsr-2256	321	30	)	)	PUNCT
bjmsr-2256	321	31	,	,	PUNCT
bjmsr-2256	321	32	1	1	NUM
bjmsr-2256	321	33	-	-	SYM
bjmsr-2256	321	34	16	16	NUM
bjmsr-2256	321	35	12	12	NUM
bjmsr-2256	321	36	findings	finding	NOUN
bjmsr-2256	321	37	to	to	ADP
bjmsr-2256	321	38	other	other	ADJ
bjmsr-2256	321	39	cultural	cultural	ADJ
bjmsr-2256	321	40	or	or	CCONJ
bjmsr-2256	321	41	regional	regional	ADJ
bjmsr-2256	321	42	contexts	context	NOUN
bjmsr-2256	321	43	,	,	PUNCT
bjmsr-2256	321	44	where	where	SCONJ
bjmsr-2256	321	45	different	different	ADJ
bjmsr-2256	321	46	dynamics	dynamic	NOUN
bjmsr-2256	321	47	may	may	AUX
bjmsr-2256	321	48	exist	exist	VERB
bjmsr-2256	321	49	,	,	PUNCT
bjmsr-2256	321	50	thereby	thereby	ADV
bjmsr-2256	321	51	limiting	limit	VERB
bjmsr-2256	321	52	the	the	DET
bjmsr-2256	321	53	study	study	NOUN
bjmsr-2256	321	54	’s	’s	PART
bjmsr-2256	321	55	broader	broad	ADJ
bjmsr-2256	321	56	relevance	relevance	NOUN
bjmsr-2256	321	57	.	.	PUNCT
bjmsr-2256	322	1	the	the	DET
bjmsr-2256	322	2	hotel	hotel	NOUN
bjmsr-2256	322	3	marketing	marketing	NOUN
bjmsr-2256	322	4	industry	industry	NOUN
bjmsr-2256	322	5	is	be	AUX
bjmsr-2256	322	6	becoming	become	VERB
bjmsr-2256	322	7	increasingly	increasingly	ADV
bjmsr-2256	322	8	dynamic	dynamic	ADJ
bjmsr-2256	322	9	and	and	CCONJ
bjmsr-2256	322	10	competitive	competitive	ADJ
bjmsr-2256	322	11	.	.	PUNCT
bjmsr-2256	323	1	many	many	ADJ
bjmsr-2256	323	2	hotels	hotel	NOUN
bjmsr-2256	323	3	use	use	VERB
bjmsr-2256	323	4	different	different	ADJ
bjmsr-2256	323	5	marketing	marketing	NOUN
bjmsr-2256	323	6	components	component	NOUN
bjmsr-2256	323	7	to	to	PART
bjmsr-2256	323	8	create	create	VERB
bjmsr-2256	323	9	plans	plan	NOUN
bjmsr-2256	323	10	that	that	PRON
bjmsr-2256	323	11	work	work	VERB
bjmsr-2256	323	12	,	,	PUNCT
bjmsr-2256	323	13	guaranteeing	guarantee	VERB
bjmsr-2256	323	14	their	their	PRON
bjmsr-2256	323	15	future	future	ADJ
bjmsr-2256	323	16	profitability	profitability	NOUN
bjmsr-2256	323	17	and	and	CCONJ
bjmsr-2256	323	18	expansion	expansion	NOUN
bjmsr-2256	323	19	.	.	PUNCT
bjmsr-2256	324	1	this	this	DET
bjmsr-2256	324	2	study	study	NOUN
bjmsr-2256	324	3	adds	add	VERB
bjmsr-2256	324	4	to	to	ADP
bjmsr-2256	324	5	the	the	DET
bjmsr-2256	324	6	body	body	NOUN
bjmsr-2256	324	7	of	of	ADP
bjmsr-2256	324	8	knowledge	knowledge	NOUN
bjmsr-2256	324	9	by	by	ADP
bjmsr-2256	324	10	developing	develop	VERB
bjmsr-2256	324	11	and	and	CCONJ
bjmsr-2256	324	12	validating	validate	VERB
bjmsr-2256	324	13	a	a	DET
bjmsr-2256	324	14	model	model	NOUN
bjmsr-2256	324	15	for	for	ADP
bjmsr-2256	324	16	customer	customer	NOUN
bjmsr-2256	324	17	loyalty	loyalty	NOUN
bjmsr-2256	324	18	and	and	CCONJ
bjmsr-2256	324	19	word	word	NOUN
bjmsr-2256	324	20	-	-	PUNCT
bjmsr-2256	324	21	of	of	ADP
bjmsr-2256	324	22	-	-	PUNCT
bjmsr-2256	324	23	mouth	mouth	NOUN
bjmsr-2256	324	24	recommendations	recommendation	NOUN
bjmsr-2256	324	25	amongst	amongst	ADP
bjmsr-2256	324	26	guests	guest	NOUN
bjmsr-2256	324	27	at	at	ADP
bjmsr-2256	324	28	luxury	luxury	NOUN
bjmsr-2256	324	29	hotels	hotel	NOUN
bjmsr-2256	324	30	,	,	PUNCT
bjmsr-2256	324	31	utilising	utilise	VERB
bjmsr-2256	324	32	relationship	relationship	NOUN
bjmsr-2256	324	33	marketing	marketing	NOUN
bjmsr-2256	324	34	theory	theory	NOUN
bjmsr-2256	324	35	.	.	PUNCT
bjmsr-2256	325	1	this	this	DET
bjmsr-2256	325	2	study	study	NOUN
bjmsr-2256	325	3	's	's	PART
bjmsr-2256	325	4	findings	finding	NOUN
bjmsr-2256	325	5	acknowledge	acknowledge	VERB
bjmsr-2256	325	6	that	that	SCONJ
bjmsr-2256	325	7	combining	combine	VERB
bjmsr-2256	325	8	marketing	marketing	NOUN
bjmsr-2256	325	9	factors	factor	NOUN
bjmsr-2256	325	10	positively	positively	ADV
bjmsr-2256	325	11	influences	influence	VERB
bjmsr-2256	325	12	a	a	DET
bjmsr-2256	325	13	hotel	hotel	NOUN
bjmsr-2256	325	14	's	's	PART
bjmsr-2256	325	15	brand	brand	NOUN
bjmsr-2256	325	16	image	image	NOUN
bjmsr-2256	325	17	and	and	CCONJ
bjmsr-2256	325	18	awareness	awareness	NOUN
bjmsr-2256	325	19	.	.	PUNCT
bjmsr-2256	326	1	this	this	DET
bjmsr-2256	326	2	study	study	NOUN
bjmsr-2256	326	3	further	far	ADV
bjmsr-2256	326	4	demonstrated	demonstrate	VERB
bjmsr-2256	326	5	that	that	SCONJ
bjmsr-2256	326	6	customerperceived	customerperceive	VERB
bjmsr-2256	326	7	service	service	NOUN
bjmsr-2256	326	8	quality	quality	NOUN
bjmsr-2256	326	9	is	be	AUX
bjmsr-2256	326	10	critical	critical	ADJ
bjmsr-2256	326	11	to	to	ADP
bjmsr-2256	326	12	improving	improve	VERB
bjmsr-2256	326	13	customer	customer	NOUN
bjmsr-2256	326	14	satisfaction	satisfaction	NOUN
bjmsr-2256	326	15	outcomes	outcome	NOUN
bjmsr-2256	326	16	.	.	PUNCT
bjmsr-2256	327	1	at	at	ADP
bjmsr-2256	327	2	the	the	DET
bjmsr-2256	327	3	same	same	ADJ
bjmsr-2256	327	4	time	time	NOUN
bjmsr-2256	327	5	,	,	PUNCT
bjmsr-2256	327	6	swift	swift	ADJ
bjmsr-2256	327	7	guanxi	guanxi	NOUN
bjmsr-2256	327	8	acts	act	VERB
bjmsr-2256	327	9	as	as	ADP
bjmsr-2256	327	10	the	the	DET
bjmsr-2256	327	11	boundary	boundary	ADJ
bjmsr-2256	327	12	condition	condition	NOUN
bjmsr-2256	327	13	that	that	PRON
bjmsr-2256	327	14	may	may	AUX
bjmsr-2256	327	15	enhance	enhance	VERB
bjmsr-2256	327	16	consumers	consumer	NOUN
bjmsr-2256	327	17	'	'	PART
bjmsr-2256	327	18	loyalty	loyalty	NOUN
bjmsr-2256	327	19	and	and	CCONJ
bjmsr-2256	327	20	recommendation	recommendation	NOUN
bjmsr-2256	327	21	.	.	PUNCT
bjmsr-2256	328	1	because	because	SCONJ
bjmsr-2256	328	2	of	of	ADP
bjmsr-2256	328	3	the	the	DET
bjmsr-2256	328	4	investigation	investigation	NOUN
bjmsr-2256	328	5	of	of	ADP
bjmsr-2256	328	6	various	various	ADJ
bjmsr-2256	328	7	crucial	crucial	ADJ
bjmsr-2256	328	8	marketing	marketing	NOUN
bjmsr-2256	328	9	elements	element	NOUN
bjmsr-2256	328	10	,	,	PUNCT
bjmsr-2256	328	11	this	this	DET
bjmsr-2256	328	12	research	research	NOUN
bjmsr-2256	328	13	has	have	AUX
bjmsr-2256	328	14	broadened	broaden	VERB
bjmsr-2256	328	15	the	the	DET
bjmsr-2256	328	16	use	use	NOUN
bjmsr-2256	328	17	of	of	ADP
bjmsr-2256	328	18	the	the	DET
bjmsr-2256	328	19	relationship	relationship	NOUN
bjmsr-2256	328	20	marketing	marketing	NOUN
bjmsr-2256	328	21	model	model	NOUN
bjmsr-2256	328	22	in	in	ADP
bjmsr-2256	328	23	the	the	DET
bjmsr-2256	328	24	setting	setting	NOUN
bjmsr-2256	328	25	of	of	ADP
bjmsr-2256	328	26	luxury	luxury	NOUN
bjmsr-2256	328	27	hotels	hotel	NOUN
bjmsr-2256	328	28	.	.	PUNCT
bjmsr-2256	329	1	however	however	ADV
bjmsr-2256	329	2	,	,	PUNCT
bjmsr-2256	329	3	this	this	DET
bjmsr-2256	329	4	study	study	NOUN
bjmsr-2256	329	5	has	have	VERB
bjmsr-2256	329	6	many	many	ADJ
bjmsr-2256	329	7	limitations	limitation	NOUN
bjmsr-2256	329	8	that	that	PRON
bjmsr-2256	329	9	must	must	AUX
bjmsr-2256	329	10	be	be	AUX
bjmsr-2256	329	11	examined	examine	VERB
bjmsr-2256	329	12	further	far	ADV
bjmsr-2256	329	13	.	.	PUNCT
bjmsr-2256	330	1	data	datum	NOUN
bjmsr-2256	330	2	gathering	gathering	NOUN
bjmsr-2256	330	3	was	be	AUX
bjmsr-2256	330	4	initially	initially	ADV
bjmsr-2256	330	5	limited	limit	VERB
bjmsr-2256	330	6	to	to	ADP
bjmsr-2256	330	7	china	china	PROPN
bjmsr-2256	330	8	.	.	PUNCT
bjmsr-2256	331	1	subsequent	subsequent	ADJ
bjmsr-2256	331	2	research	research	NOUN
bjmsr-2256	331	3	endeavours	endeavour	VERB
bjmsr-2256	331	4	may	may	AUX
bjmsr-2256	331	5	delve	delve	VERB
bjmsr-2256	331	6	into	into	ADP
bjmsr-2256	331	7	luxury	luxury	NOUN
bjmsr-2256	331	8	hotels	hotel	NOUN
bjmsr-2256	331	9	across	across	ADP
bjmsr-2256	331	10	multiple	multiple	ADJ
bjmsr-2256	331	11	nations	nation	NOUN
bjmsr-2256	331	12	to	to	PART
bjmsr-2256	331	13	scrutinise	scrutinise	VERB
bjmsr-2256	331	14	disparities	disparity	NOUN
bjmsr-2256	331	15	among	among	ADP
bjmsr-2256	331	16	cultural	cultural	ADJ
bjmsr-2256	331	17	and	and	CCONJ
bjmsr-2256	331	18	national	national	ADJ
bjmsr-2256	331	19	contexts	contexts	NOUN
bjmsr-2256	331	20	.	.	PUNCT
bjmsr-2256	332	1	this	this	DET
bjmsr-2256	332	2	study	study	NOUN
bjmsr-2256	332	3	also	also	ADV
bjmsr-2256	332	4	uses	use	VERB
bjmsr-2256	332	5	a	a	DET
bjmsr-2256	332	6	quantitative	quantitative	ADJ
bjmsr-2256	332	7	methodology	methodology	NOUN
bjmsr-2256	332	8	.	.	PUNCT
bjmsr-2256	333	1	future	future	ADJ
bjmsr-2256	333	2	research	research	NOUN
bjmsr-2256	333	3	on	on	ADP
bjmsr-2256	333	4	this	this	DET
bjmsr-2256	333	5	topic	topic	NOUN
bjmsr-2256	333	6	should	should	AUX
bjmsr-2256	333	7	involve	involve	VERB
bjmsr-2256	333	8	a	a	DET
bjmsr-2256	333	9	comprehensive	comprehensive	ADJ
bjmsr-2256	333	10	qualitative	qualitative	ADJ
bjmsr-2256	333	11	analysis	analysis	NOUN
bjmsr-2256	333	12	of	of	ADP
bjmsr-2256	333	13	the	the	DET
bjmsr-2256	333	14	context	context	NOUN
bjmsr-2256	333	15	of	of	ADP
bjmsr-2256	333	16	luxury	luxury	NOUN
bjmsr-2256	333	17	hotels	hotel	NOUN
bjmsr-2256	333	18	.	.	PUNCT
bjmsr-2256	334	1	author	author	NOUN
bjmsr-2256	334	2	contributions	contribution	NOUN
bjmsr-2256	334	3	:	:	PUNCT
bjmsr-2256	334	4	conceptualization	conceptualization	NOUN
bjmsr-2256	334	5	,	,	PUNCT
bjmsr-2256	334	6	y.l	y.l	PROPN
bjmsr-2256	334	7	.	.	PROPN
bjmsr-2256	334	8	;	;	PUNCT
bjmsr-2256	335	1	methodology	methodology	PROPN
bjmsr-2256	335	2	,	,	PUNCT
bjmsr-2256	335	3	y.l	y.l	PROPN
bjmsr-2256	335	4	.	.	PROPN
bjmsr-2256	335	5	;	;	PUNCT
bjmsr-2256	335	6	software	software	PROPN
bjmsr-2256	335	7	,	,	PUNCT
bjmsr-2256	335	8	y.l	y.l	PROPN
bjmsr-2256	335	9	.	.	PROPN
bjmsr-2256	335	10	;	;	PUNCT
bjmsr-2256	335	11	validation	validation	NOUN
bjmsr-2256	335	12	,	,	PUNCT
bjmsr-2256	335	13	y.l	y.l	PROPN
bjmsr-2256	335	14	.	.	PROPN
bjmsr-2256	335	15	;	;	PUNCT
bjmsr-2256	335	16	formal	formal	ADJ
bjmsr-2256	335	17	analysis	analysis	NOUN
bjmsr-2256	335	18	,	,	PUNCT
bjmsr-2256	335	19	y.l	y.l	PROPN
bjmsr-2256	335	20	.	.	PROPN
bjmsr-2256	335	21	;	;	PUNCT
bjmsr-2256	335	22	investigation	investigation	NOUN
bjmsr-2256	335	23	,	,	PUNCT
bjmsr-2256	335	24	y.l	y.l	PROPN
bjmsr-2256	335	25	.	.	PROPN
bjmsr-2256	335	26	;	;	PUNCT
bjmsr-2256	335	27	resources	resource	NOUN
bjmsr-2256	335	28	,	,	PUNCT
bjmsr-2256	335	29	y.l	y.l	PROPN
bjmsr-2256	335	30	.	.	PROPN
bjmsr-2256	335	31	;	;	PUNCT
bjmsr-2256	335	32	data	datum	NOUN
bjmsr-2256	335	33	curation	curation	NOUN
bjmsr-2256	335	34	,	,	PUNCT
bjmsr-2256	335	35	y.l	y.l	PROPN
bjmsr-2256	335	36	.	.	PROPN
bjmsr-2256	335	37	;	;	PUNCT
bjmsr-2256	335	38	writing	write	VERB
bjmsr-2256	335	39	–	–	PUNCT
bjmsr-2256	335	40	original	original	ADJ
bjmsr-2256	335	41	draft	draft	NOUN
bjmsr-2256	335	42	preparation	preparation	NOUN
bjmsr-2256	335	43	,	,	PUNCT
bjmsr-2256	335	44	y.l	y.l	PROPN
bjmsr-2256	335	45	.	.	PROPN
bjmsr-2256	335	46	;	;	PUNCT
bjmsr-2256	335	47	writing	write	VERB
bjmsr-2256	335	48	–	–	PUNCT
bjmsr-2256	335	49	review	review	NOUN
bjmsr-2256	335	50	&	&	CCONJ
bjmsr-2256	335	51	editing	editing	PROPN
bjmsr-2256	335	52	,	,	PUNCT
bjmsr-2256	335	53	y.l	y.l	PROPN
bjmsr-2256	335	54	.	.	PROPN
bjmsr-2256	335	55	;	;	PUNCT
bjmsr-2256	335	56	visualization	visualization	NOUN
bjmsr-2256	335	57	,	,	PUNCT
bjmsr-2256	335	58	y.l	y.l	PROPN
bjmsr-2256	335	59	.	.	PROPN
bjmsr-2256	335	60	,	,	PUNCT
bjmsr-2256	335	61	supervision	supervision	PROPN
bjmsr-2256	335	62	,	,	PUNCT
bjmsr-2256	335	63	y.l	y.l	PROPN
bjmsr-2256	335	64	.	.	PROPN
bjmsr-2256	335	65	;	;	PUNCT
bjmsr-2256	335	66	project	project	NOUN
bjmsr-2256	335	67	administration	administration	NOUN
bjmsr-2256	335	68	,	,	PUNCT
bjmsr-2256	335	69	y.l	y.l	PROPN
bjmsr-2256	335	70	.	.	PROPN
bjmsr-2256	335	71	;	;	PUNCT
bjmsr-2256	335	72	funding	funding	NOUN
bjmsr-2256	335	73	acquisition	acquisition	NOUN
bjmsr-2256	335	74	,	,	PUNCT
bjmsr-2256	335	75	y.l	y.l	PROPN
bjmsr-2256	335	76	.	.	PROPN
bjmsr-2256	335	77	authors	author	NOUN
bjmsr-2256	335	78	have	have	AUX
bjmsr-2256	335	79	read	read	VERB
bjmsr-2256	335	80	and	and	CCONJ
bjmsr-2256	335	81	agreed	agree	VERB
bjmsr-2256	335	82	to	to	ADP
bjmsr-2256	335	83	the	the	DET
bjmsr-2256	335	84	published	publish	VERB
bjmsr-2256	335	85	version	version	NOUN
bjmsr-2256	335	86	of	of	ADP
bjmsr-2256	335	87	the	the	DET
bjmsr-2256	335	88	manuscript	manuscript	NOUN
bjmsr-2256	335	89	.	.	PUNCT
bjmsr-2256	336	1	institutional	institutional	ADJ
bjmsr-2256	336	2	review	review	PROPN
bjmsr-2256	336	3	board	board	NOUN
bjmsr-2256	336	4	statement	statement	NOUN
bjmsr-2256	336	5	:	:	PUNCT
bjmsr-2256	336	6	ethical	ethical	ADJ
bjmsr-2256	336	7	review	review	NOUN
bjmsr-2256	336	8	and	and	CCONJ
bjmsr-2256	336	9	approval	approval	NOUN
bjmsr-2256	336	10	were	be	AUX
bjmsr-2256	336	11	waived	waive	VERB
bjmsr-2256	336	12	for	for	ADP
bjmsr-2256	336	13	this	this	DET
bjmsr-2256	336	14	study	study	NOUN
bjmsr-2256	336	15	because	because	SCONJ
bjmsr-2256	336	16	the	the	DET
bjmsr-2256	336	17	research	research	NOUN
bjmsr-2256	336	18	does	do	AUX
bjmsr-2256	336	19	not	not	PART
bjmsr-2256	336	20	involve	involve	VERB
bjmsr-2256	336	21	vulnerable	vulnerable	ADJ
bjmsr-2256	336	22	groups	group	NOUN
bjmsr-2256	336	23	or	or	CCONJ
bjmsr-2256	336	24	sensitive	sensitive	ADJ
bjmsr-2256	336	25	issues	issue	NOUN
bjmsr-2256	336	26	.	.	PUNCT
bjmsr-2256	337	1	funding	funding	NOUN
bjmsr-2256	337	2	:	:	PUNCT
bjmsr-2256	337	3	the	the	DET
bjmsr-2256	337	4	authors	author	NOUN
bjmsr-2256	337	5	received	receive	VERB
bjmsr-2256	337	6	no	no	DET
bjmsr-2256	337	7	funding	funding	NOUN
bjmsr-2256	337	8	for	for	ADP
bjmsr-2256	337	9	this	this	DET
bjmsr-2256	337	10	research	research	NOUN
bjmsr-2256	337	11	.	.	PUNCT
bjmsr-2256	338	1	acknowledgments	acknowledgment	NOUN
bjmsr-2256	338	2	:	:	PUNCT
bjmsr-2256	338	3	this	this	DET
bjmsr-2256	338	4	research	research	NOUN
bjmsr-2256	338	5	is	be	AUX
bjmsr-2256	338	6	part	part	NOUN
bjmsr-2256	338	7	of	of	ADP
bjmsr-2256	338	8	the	the	DET
bjmsr-2256	338	9	first	first	ADJ
bjmsr-2256	338	10	author	author	NOUN
bjmsr-2256	338	11	’s	’s	PART
bjmsr-2256	338	12	ph.d	ph.d	PROPN
bjmsr-2256	338	13	.	.	PUNCT
bjmsr-2256	339	1	work	work	VERB
bjmsr-2256	339	2	at	at	ADP
bjmsr-2256	339	3	the	the	DET
bjmsr-2256	339	4	ucsi	ucsi	ADJ
bjmsr-2256	339	5	university	university	NOUN
bjmsr-2256	339	6	,	,	PUNCT
bjmsr-2256	339	7	kuala	kuala	PROPN
bjmsr-2256	339	8	lumpur	lumpur	PROPN
bjmsr-2256	339	9	,	,	PUNCT
bjmsr-2256	339	10	malaysia	malaysia	PROPN
bjmsr-2256	339	11	.	.	PUNCT
bjmsr-2256	340	1	informed	informed	ADJ
bjmsr-2256	340	2	consent	consent	NOUN
bjmsr-2256	340	3	statement	statement	NOUN
bjmsr-2256	340	4	:	:	PUNCT
bjmsr-2256	340	5	informed	inform	VERB
bjmsr-2256	340	6	consent	consent	NOUN
bjmsr-2256	340	7	was	be	AUX
bjmsr-2256	340	8	obtained	obtain	VERB
bjmsr-2256	340	9	from	from	ADP
bjmsr-2256	340	10	all	all	DET
bjmsr-2256	340	11	subjects	subject	NOUN
bjmsr-2256	340	12	involved	involve	VERB
bjmsr-2256	340	13	in	in	ADP
bjmsr-2256	340	14	the	the	DET
bjmsr-2256	340	15	study	study	NOUN
bjmsr-2256	340	16	.	.	PUNCT
bjmsr-2256	341	1	data	datum	NOUN
bjmsr-2256	341	2	availability	availability	NOUN
bjmsr-2256	341	3	statement	statement	NOUN
bjmsr-2256	341	4	:	:	PUNCT
bjmsr-2256	341	5	the	the	DET
bjmsr-2256	341	6	data	datum	NOUN
bjmsr-2256	341	7	presented	present	VERB
bjmsr-2256	341	8	in	in	ADP
bjmsr-2256	341	9	this	this	DET
bjmsr-2256	341	10	study	study	NOUN
bjmsr-2256	341	11	are	be	AUX
bjmsr-2256	341	12	available	available	ADJ
bjmsr-2256	341	13	on	on	ADP
bjmsr-2256	341	14	request	request	NOUN
bjmsr-2256	341	15	from	from	ADP
bjmsr-2256	341	16	the	the	DET
bjmsr-2256	341	17	corresponding	corresponding	ADJ
bjmsr-2256	341	18	author	author	NOUN
bjmsr-2256	341	19	.	.	PUNCT
bjmsr-2256	342	1	the	the	DET
bjmsr-2256	342	2	data	datum	NOUN
bjmsr-2256	342	3	are	be	AUX
bjmsr-2256	342	4	not	not	PART
bjmsr-2256	342	5	publicly	publicly	ADV
bjmsr-2256	342	6	available	available	ADJ
bjmsr-2256	342	7	due	due	ADP
bjmsr-2256	342	8	to	to	ADP
bjmsr-2256	342	9	restrictions	restriction	NOUN
bjmsr-2256	342	10	.	.	PUNCT
bjmsr-2256	343	1	conflicts	conflict	NOUN
bjmsr-2256	343	2	of	of	ADP
bjmsr-2256	343	3	interest	interest	NOUN
bjmsr-2256	343	4	:	:	PUNCT
bjmsr-2256	343	5	the	the	DET
bjmsr-2256	343	6	authors	author	NOUN
bjmsr-2256	343	7	declare	declare	VERB
bjmsr-2256	343	8	no	no	DET
bjmsr-2256	343	9	conflict	conflict	NOUN
bjmsr-2256	343	10	of	of	ADP
bjmsr-2256	343	11	interest	interest	NOUN
bjmsr-2256	343	12	.	.	PUNCT
bjmsr-2256	344	1	references	reference	NOUN
bjmsr-2256	344	2	abeza	abeza	VERB
bjmsr-2256	344	3	,	,	PUNCT
bjmsr-2256	344	4	g.	g.	PROPN
bjmsr-2256	344	5	,	,	PUNCT
bjmsr-2256	344	6	o’reilly	o’reilly	ADV
bjmsr-2256	344	7	,	,	PUNCT
bjmsr-2256	344	8	n.	n.	NOUN
bjmsr-2256	344	9	,	,	PUNCT
bjmsr-2256	344	10	finch	finch	PROPN
bjmsr-2256	344	11	,	,	PUNCT
bjmsr-2256	344	12	d.	d.	PROPN
bjmsr-2256	344	13	,	,	PUNCT
bjmsr-2256	344	14	séguin	séguin	PROPN
bjmsr-2256	344	15	,	,	PUNCT
bjmsr-2256	344	16	b.	b.	PROPN
bjmsr-2256	344	17	,	,	PUNCT
bjmsr-2256	344	18	&	&	CCONJ
bjmsr-2256	344	19	nadeau	nadeau	PROPN
bjmsr-2256	344	20	,	,	PUNCT
bjmsr-2256	344	21	j.	j.	PROPN
bjmsr-2256	344	22	(	(	PUNCT
bjmsr-2256	344	23	2020	2020	NUM
bjmsr-2256	344	24	)	)	PUNCT
bjmsr-2256	344	25	.	.	PUNCT
bjmsr-2256	345	1	the	the	DET
bjmsr-2256	345	2	role	role	NOUN
bjmsr-2256	345	3	of	of	ADP
bjmsr-2256	345	4	social	social	ADJ
bjmsr-2256	345	5	media	medium	NOUN
bjmsr-2256	345	6	in	in	ADP
bjmsr-2256	345	7	the	the	DET
bjmsr-2256	345	8	co	co	NOUN
bjmsr-2256	345	9	-	-	NOUN
bjmsr-2256	345	10	creation	creation	NOUN
bjmsr-2256	345	11	of	of	ADP
bjmsr-2256	345	12	value	value	NOUN
bjmsr-2256	345	13	in	in	ADP
bjmsr-2256	345	14	relationship	relationship	NOUN
bjmsr-2256	345	15	marketing	marketing	NOUN
bjmsr-2256	345	16	:	:	PUNCT
bjmsr-2256	345	17	a	a	DET
bjmsr-2256	345	18	multi	multi	ADJ
bjmsr-2256	345	19	-	-	ADJ
bjmsr-2256	345	20	domain	domain	ADJ
bjmsr-2256	345	21	study	study	NOUN
bjmsr-2256	345	22	.	.	PUNCT
bjmsr-2256	346	1	journal	journal	NOUN
bjmsr-2256	346	2	of	of	ADP
bjmsr-2256	346	3	strategic	strategic	ADJ
bjmsr-2256	346	4	marketing	marketing	NOUN
bjmsr-2256	346	5	,	,	PUNCT
bjmsr-2256	346	6	28(6	28(6	NUM
bjmsr-2256	346	7	)	)	PUNCT
bjmsr-2256	346	8	,	,	PUNCT
bjmsr-2256	346	9	472–493	472–493	NUM
bjmsr-2256	346	10	.	.	PUNCT
bjmsr-2256	347	1	https://doi.org/10.1080/0965254x.2018.1540496	https://doi.org/10.1080/0965254x.2018.1540496	PROPN
bjmsr-2256	347	2	alam	alam	PROPN
bjmsr-2256	347	3	,	,	PUNCT
bjmsr-2256	347	4	m.	m.	NOUN
bjmsr-2256	347	5	m.	m.	PROPN
bjmsr-2256	347	6	d.	d.	PROPN
bjmsr-2256	347	7	,	,	PUNCT
bjmsr-2256	347	8	karim	karim	PROPN
bjmsr-2256	347	9	,	,	PUNCT
bjmsr-2256	347	10	r.	r.	PROPN
bjmsr-2256	347	11	a.	a.	PROPN
bjmsr-2256	347	12	,	,	PUNCT
bjmsr-2256	347	13	&	&	CCONJ
bjmsr-2256	347	14	habiba	habiba	PROPN
bjmsr-2256	347	15	,	,	PUNCT
bjmsr-2256	347	16	w.	w.	PROPN
bjmsr-2256	347	17	(	(	PUNCT
bjmsr-2256	347	18	2021	2021	NUM
bjmsr-2256	347	19	)	)	PUNCT
bjmsr-2256	347	20	.	.	PUNCT
bjmsr-2256	348	1	the	the	DET
bjmsr-2256	348	2	relationship	relationship	NOUN
bjmsr-2256	348	3	between	between	ADP
bjmsr-2256	348	4	crm	crm	NOUN
bjmsr-2256	348	5	and	and	CCONJ
bjmsr-2256	348	6	customer	customer	NOUN
bjmsr-2256	348	7	loyalty	loyalty	NOUN
bjmsr-2256	348	8	:	:	PUNCT
bjmsr-2256	348	9	the	the	DET
bjmsr-2256	348	10	moderating	moderate	VERB
bjmsr-2256	348	11	role	role	NOUN
bjmsr-2256	348	12	of	of	ADP
bjmsr-2256	348	13	customer	customer	NOUN
bjmsr-2256	348	14	trust	trust	PROPN
bjmsr-2256	348	15	.	.	PUNCT
bjmsr-2256	349	1	international	international	ADJ
bjmsr-2256	349	2	journal	journal	PROPN
bjmsr-2256	349	3	of	of	ADP
bjmsr-2256	349	4	bank	bank	PROPN
bjmsr-2256	349	5	marketing	marketing	NOUN
bjmsr-2256	349	6	,	,	PUNCT
bjmsr-2256	349	7	39(7	39(7	NUM
bjmsr-2256	349	8	)	)	PUNCT
bjmsr-2256	349	9	,	,	PUNCT
bjmsr-2256	349	10	1248–1272	1248–1272	NUM
bjmsr-2256	349	11	.	.	PUNCT
bjmsr-2256	350	1	https://doi.org/10.1108/ijbm12-2020-0607	https://doi.org/10.1108/ijbm12-2020-0607	PROPN
bjmsr-2256	350	2	alderighi	alderighi	PROPN
bjmsr-2256	350	3	,	,	PUNCT
bjmsr-2256	350	4	m.	m.	NOUN
bjmsr-2256	350	5	,	,	PUNCT
bjmsr-2256	350	6	nava	nava	PROPN
bjmsr-2256	350	7	,	,	PUNCT
bjmsr-2256	350	8	c.	c.	PROPN
bjmsr-2256	350	9	r.	r.	PROPN
bjmsr-2256	350	10	,	,	PUNCT
bjmsr-2256	350	11	calabrese	calabrese	PROPN
bjmsr-2256	350	12	,	,	PUNCT
bjmsr-2256	350	13	m.	m.	NOUN
bjmsr-2256	350	14	,	,	PUNCT
bjmsr-2256	350	15	christille	christille	NOUN
bjmsr-2256	350	16	,	,	PUNCT
bjmsr-2256	350	17	j.-m	j.-m	PROPN
bjmsr-2256	350	18	.	.	PUNCT
bjmsr-2256	350	19	,	,	PUNCT
bjmsr-2256	350	20	&	&	CCONJ
bjmsr-2256	350	21	salvemini	salvemini	PROPN
bjmsr-2256	350	22	,	,	PUNCT
bjmsr-2256	350	23	c.	c.	PROPN
bjmsr-2256	350	24	b.	b.	PROPN
bjmsr-2256	350	25	(	(	PUNCT
bjmsr-2256	350	26	2022	2022	NUM
bjmsr-2256	350	27	)	)	PUNCT
bjmsr-2256	350	28	.	.	PUNCT
bjmsr-2256	351	1	consumer	consumer	NOUN
bjmsr-2256	351	2	perception	perception	NOUN
bjmsr-2256	351	3	of	of	ADP
bjmsr-2256	351	4	price	price	NOUN
bjmsr-2256	351	5	fairness	fairness	NOUN
bjmsr-2256	351	6	and	and	CCONJ
bjmsr-2256	351	7	dynamic	dynamic	ADJ
bjmsr-2256	351	8	pricing	pricing	NOUN
bjmsr-2256	351	9	:	:	PUNCT
bjmsr-2256	351	10	evidence	evidence	NOUN
bjmsr-2256	351	11	from	from	ADP
bjmsr-2256	351	12	booking.com	booking.com	PROPN
bjmsr-2256	351	13	.	.	PROPN
bjmsr-2256	351	14	journal	journal	PROPN
bjmsr-2256	351	15	of	of	ADP
bjmsr-2256	351	16	business	business	NOUN
bjmsr-2256	351	17	research	research	NOUN
bjmsr-2256	351	18	,	,	PUNCT
bjmsr-2256	351	19	145	145	NUM
bjmsr-2256	351	20	,	,	PUNCT
bjmsr-2256	351	21	769–783	769–783	NUM
bjmsr-2256	351	22	.	.	PUNCT
bjmsr-2256	352	1	https://doi.org/10.1016/j.jbusres.2022.03.017	https://doi.org/10.1016/j.jbusres.2022.03.017	NUM
bjmsr-2256	352	2	barreda	barreda	NOUN
bjmsr-2256	352	3	,	,	PUNCT
bjmsr-2256	352	4	a.	a.	NOUN
bjmsr-2256	352	5	a.	a.	NOUN
bjmsr-2256	352	6	,	,	PUNCT
bjmsr-2256	352	7	nusair	nusair	NOUN
bjmsr-2256	352	8	,	,	PUNCT
bjmsr-2256	352	9	k.	k.	PROPN
bjmsr-2256	352	10	,	,	PUNCT
bjmsr-2256	352	11	wang	wang	PROPN
bjmsr-2256	352	12	,	,	PUNCT
bjmsr-2256	352	13	y.	y.	PROPN
bjmsr-2256	352	14	,	,	PUNCT
bjmsr-2256	352	15	okumus	okumus	PROPN
bjmsr-2256	352	16	,	,	PUNCT
bjmsr-2256	352	17	f.	f.	PROPN
bjmsr-2256	352	18	,	,	PUNCT
bjmsr-2256	352	19	&	&	CCONJ
bjmsr-2256	352	20	bilgihan	bilgihan	PROPN
bjmsr-2256	352	21	,	,	PUNCT
bjmsr-2256	352	22	a.	a.	NOUN
bjmsr-2256	352	23	(	(	PUNCT
bjmsr-2256	352	24	2020	2020	NUM
bjmsr-2256	352	25	)	)	PUNCT
bjmsr-2256	352	26	.	.	PUNCT
bjmsr-2256	353	1	the	the	DET
bjmsr-2256	353	2	impact	impact	NOUN
bjmsr-2256	353	3	of	of	ADP
bjmsr-2256	353	4	social	social	ADJ
bjmsr-2256	353	5	media	medium	NOUN
bjmsr-2256	353	6	activities	activity	NOUN
bjmsr-2256	353	7	on	on	ADP
bjmsr-2256	353	8	brand	brand	NOUN
bjmsr-2256	353	9	image	image	NOUN
bjmsr-2256	353	10	and	and	CCONJ
bjmsr-2256	353	11	emotional	emotional	ADJ
bjmsr-2256	353	12	attachment	attachment	NOUN
bjmsr-2256	353	13	:	:	PUNCT
bjmsr-2256	353	14	a	a	DET
bjmsr-2256	353	15	case	case	NOUN
bjmsr-2256	353	16	in	in	ADP
bjmsr-2256	353	17	the	the	DET
bjmsr-2256	353	18	travel	travel	NOUN
bjmsr-2256	353	19	context	context	NOUN
bjmsr-2256	353	20	.	.	PUNCT
bjmsr-2256	354	1	journal	journal	NOUN
bjmsr-2256	354	2	of	of	ADP
bjmsr-2256	354	3	hospitality	hospitality	NOUN
bjmsr-2256	354	4	and	and	CCONJ
bjmsr-2256	354	5	tourism	tourism	NOUN
bjmsr-2256	354	6	technology	technology	NOUN
bjmsr-2256	354	7	,	,	PUNCT
bjmsr-2256	354	8	11(1	11(1	NUM
bjmsr-2256	354	9	)	)	PUNCT
bjmsr-2256	354	10	,	,	PUNCT
bjmsr-2256	354	11	109–135	109–135	NUM
bjmsr-2256	354	12	.	.	PUNCT
bjmsr-2256	355	1	https://doi.org/10.1108/jhtt-02-2018-0016	https://doi.org/10.1108/jhtt-02-2018-0016	PROPN
bjmsr-2256	355	2	bashir	bashir	PROPN
bjmsr-2256	355	3	,	,	PUNCT
bjmsr-2256	355	4	s.	s.	PROPN
bjmsr-2256	355	5	,	,	PUNCT
bjmsr-2256	355	6	khwaja	khwaja	PROPN
bjmsr-2256	355	7	,	,	PUNCT
bjmsr-2256	355	8	m.	m.	NOUN
bjmsr-2256	355	9	g.	g.	PROPN
bjmsr-2256	355	10	,	,	PUNCT
bjmsr-2256	355	11	rashid	rashid	PROPN
bjmsr-2256	355	12	,	,	PUNCT
bjmsr-2256	355	13	y.	y.	PROPN
bjmsr-2256	355	14	,	,	PUNCT
bjmsr-2256	355	15	turi	turi	PROPN
bjmsr-2256	355	16	,	,	PUNCT
bjmsr-2256	355	17	j.	j.	PROPN
bjmsr-2256	355	18	a.	a.	PROPN
bjmsr-2256	355	19	,	,	PUNCT
bjmsr-2256	355	20	&	&	CCONJ
bjmsr-2256	355	21	waheed	waheed	PROPN
bjmsr-2256	355	22	,	,	PUNCT
bjmsr-2256	355	23	t.	t.	PROPN
bjmsr-2256	355	24	(	(	PUNCT
bjmsr-2256	355	25	2020	2020	NUM
bjmsr-2256	355	26	)	)	PUNCT
bjmsr-2256	355	27	.	.	PUNCT
bjmsr-2256	356	1	green	green	ADJ
bjmsr-2256	356	2	brand	brand	PROPN
bjmsr-2256	356	3	benefits	benefit	NOUN
bjmsr-2256	356	4	and	and	CCONJ
bjmsr-2256	356	5	brand	brand	NOUN
bjmsr-2256	356	6	outcomes	outcome	NOUN
bjmsr-2256	356	7	:	:	PUNCT
bjmsr-2256	356	8	the	the	DET
bjmsr-2256	356	9	mediating	mediate	VERB
bjmsr-2256	356	10	role	role	NOUN
bjmsr-2256	356	11	of	of	ADP
bjmsr-2256	356	12	green	green	ADJ
bjmsr-2256	356	13	brand	brand	NOUN
bjmsr-2256	356	14	image	image	NOUN
bjmsr-2256	356	15	.	.	PUNCT
bjmsr-2256	357	1	sage	sage	NOUN
bjmsr-2256	357	2	open	open	ADJ
bjmsr-2256	357	3	,	,	PUNCT
bjmsr-2256	357	4	10(3	10(3	NUM
bjmsr-2256	357	5	)	)	PUNCT
bjmsr-2256	357	6	,	,	PUNCT
bjmsr-2256	357	7	2158244020953156	2158244020953156	NUM
bjmsr-2256	357	8	.	.	PUNCT
bjmsr-2256	358	1	https://doi.org/10.1177/2158244020953156	https://doi.org/10.1177/2158244020953156	NOUN
bjmsr-2256	358	2	benetti	benetti	VERB
bjmsr-2256	358	3	corrêa	corrêa	PROPN
bjmsr-2256	358	4	da	da	PROPN
bjmsr-2256	358	5	silva	silva	PROPN
bjmsr-2256	358	6	,	,	PUNCT
bjmsr-2256	358	7	m.	m.	NOUN
bjmsr-2256	358	8	,	,	PUNCT
bjmsr-2256	358	9	matte	matte	NOUN
bjmsr-2256	358	10	,	,	PUNCT
bjmsr-2256	358	11	j.	j.	PROPN
bjmsr-2256	358	12	,	,	PUNCT
bjmsr-2256	358	13	bebber	bebber	PROPN
bjmsr-2256	358	14	,	,	PUNCT
bjmsr-2256	358	15	s.	s.	PROPN
bjmsr-2256	358	16	,	,	PUNCT
bjmsr-2256	358	17	dalla	dalla	PROPN
bjmsr-2256	358	18	santa	santa	PROPN
bjmsr-2256	358	19	de	de	PROPN
bjmsr-2256	358	20	carvalho	carvalho	PROPN
bjmsr-2256	358	21	,	,	PUNCT
bjmsr-2256	358	22	m.	m.	NOUN
bjmsr-2256	358	23	,	,	PUNCT
bjmsr-2256	358	24	de	de	X
bjmsr-2256	358	25	atayde	atayde	PROPN
bjmsr-2256	358	26	moschen	moschen	NOUN
bjmsr-2256	358	27	,	,	PUNCT
bjmsr-2256	358	28	s.	s.	PROPN
bjmsr-2256	358	29	,	,	PUNCT
bjmsr-2256	358	30	&	&	CCONJ
bjmsr-2256	358	31	fachinelli	fachinelli	PROPN
bjmsr-2256	358	32	,	,	PUNCT
bjmsr-2256	358	33	a.	a.	PROPN
bjmsr-2256	358	34	c.	c.	PROPN
bjmsr-2256	358	35	(	(	PUNCT
bjmsr-2256	358	36	2021	2021	NUM
bjmsr-2256	358	37	)	)	PUNCT
bjmsr-2256	358	38	.	.	PUNCT
bjmsr-2256	359	1	student	student	NOUN
bjmsr-2256	359	2	satisfaction	satisfaction	NOUN
bjmsr-2256	359	3	from	from	ADP
bjmsr-2256	359	4	the	the	DET
bjmsr-2256	359	5	influence	influence	NOUN
bjmsr-2256	359	6	of	of	ADP
bjmsr-2256	359	7	the	the	DET
bjmsr-2256	359	8	built	build	VERB
bjmsr-2256	359	9	environment	environment	NOUN
bjmsr-2256	359	10	,	,	PUNCT
bjmsr-2256	359	11	price	price	NOUN
bjmsr-2256	359	12	fairness	fairness	NOUN
bjmsr-2256	359	13	and	and	CCONJ
bjmsr-2256	359	14	teaching	teaching	NOUN
bjmsr-2256	359	15	care	care	NOUN
bjmsr-2256	359	16	:	:	PUNCT
bjmsr-2256	359	17	a	a	DET
bjmsr-2256	359	18	study	study	NOUN
bjmsr-2256	359	19	at	at	ADP
bjmsr-2256	359	20	a	a	DET
bjmsr-2256	359	21	community	community	NOUN
bjmsr-2256	359	22	-	-	PUNCT
bjmsr-2256	359	23	supported	support	VERB
bjmsr-2256	359	24	university	university	NOUN
bjmsr-2256	359	25	.	.	PUNCT
bjmsr-2256	360	1	facilities	facility	NOUN
bjmsr-2256	360	2	,	,	PUNCT
bjmsr-2256	360	3	39(11/12	39(11/12	NOUN
bjmsr-2256	360	4	)	)	PUNCT
bjmsr-2256	360	5	,	,	PUNCT
bjmsr-2256	360	6	703–721	703–721	NUM
bjmsr-2256	360	7	.	.	PUNCT
bjmsr-2256	361	1	https://doi.org/10.1108/f-09-20200112	https://doi.org/10.1108/f-09-20200112	ADJ
bjmsr-2256	361	2	bonfanti	bonfanti	PROPN
bjmsr-2256	361	3	,	,	PUNCT
bjmsr-2256	361	4	a.	a.	NOUN
bjmsr-2256	361	5	,	,	PUNCT
bjmsr-2256	361	6	vigolo	vigolo	PROPN
bjmsr-2256	361	7	,	,	PUNCT
bjmsr-2256	361	8	v.	v.	ADV
bjmsr-2256	361	9	,	,	PUNCT
bjmsr-2256	361	10	&	&	CCONJ
bjmsr-2256	361	11	yfantidou	yfantidou	ADJ
bjmsr-2256	361	12	,	,	PUNCT
bjmsr-2256	361	13	g.	g.	PROPN
bjmsr-2256	361	14	(	(	PUNCT
bjmsr-2256	361	15	2021	2021	NUM
bjmsr-2256	361	16	)	)	PUNCT
bjmsr-2256	361	17	.	.	PUNCT
bjmsr-2256	362	1	the	the	DET
bjmsr-2256	362	2	impact	impact	NOUN
bjmsr-2256	362	3	of	of	ADP
bjmsr-2256	362	4	the	the	DET
bjmsr-2256	362	5	covid-19	covid-19	PROPN
bjmsr-2256	362	6	pandemic	pandemic	NOUN
bjmsr-2256	362	7	on	on	ADP
bjmsr-2256	362	8	customer	customer	NOUN
bjmsr-2256	362	9	experience	experience	NOUN
bjmsr-2256	362	10	design	design	NOUN
bjmsr-2256	362	11	:	:	PUNCT
bjmsr-2256	362	12	the	the	DET
bjmsr-2256	362	13	hotel	hotel	NOUN
bjmsr-2256	362	14	managers	manager	NOUN
bjmsr-2256	362	15	’	’	PART
bjmsr-2256	362	16	perspective	perspective	NOUN
bjmsr-2256	362	17	.	.	PUNCT
bjmsr-2256	363	1	international	international	ADJ
bjmsr-2256	363	2	journal	journal	PROPN
bjmsr-2256	363	3	of	of	ADP
bjmsr-2256	363	4	hospitality	hospitality	PROPN
bjmsr-2256	363	5	management	management	NOUN
bjmsr-2256	363	6	,	,	PUNCT
bjmsr-2256	363	7	94	94	NUM
bjmsr-2256	363	8	,	,	PUNCT
bjmsr-2256	363	9	102871	102871	NUM
bjmsr-2256	363	10	.	.	PUNCT
bjmsr-2256	364	1	https://doi.org/10.1016/j.ijhm.2021.102871	https://doi.org/10.1016/j.ijhm.2021.102871	PROPN
bjmsr-2256	364	2	chen	chen	PROPN
bjmsr-2256	364	3	,	,	PUNCT
bjmsr-2256	364	4	x.	x.	PROPN
bjmsr-2256	364	5	,	,	PUNCT
bjmsr-2256	364	6	wang	wang	PROPN
bjmsr-2256	364	7	,	,	PUNCT
bjmsr-2256	364	8	j.	j.	PROPN
bjmsr-2256	364	9	,	,	PUNCT
bjmsr-2256	364	10	&	&	CCONJ
bjmsr-2256	364	11	wei	wei	PROPN
bjmsr-2256	364	12	,	,	PUNCT
bjmsr-2256	364	13	s.	s.	PROPN
bjmsr-2256	364	14	(	(	PUNCT
bjmsr-2256	364	15	2022	2022	NUM
bjmsr-2256	364	16	)	)	PUNCT
bjmsr-2256	364	17	.	.	PUNCT
bjmsr-2256	365	1	the	the	DET
bjmsr-2256	365	2	role	role	NOUN
bjmsr-2256	365	3	of	of	ADP
bjmsr-2256	365	4	situational	situational	ADJ
bjmsr-2256	365	5	normality	normality	NOUN
bjmsr-2256	365	6	,	,	PUNCT
bjmsr-2256	365	7	swift	swift	ADJ
bjmsr-2256	365	8	guanxi	guanxi	NOUN
bjmsr-2256	365	9	,	,	PUNCT
bjmsr-2256	365	10	and	and	CCONJ
bjmsr-2256	365	11	perceived	perceive	VERB
bjmsr-2256	365	12	effectiveness	effectiveness	NOUN
bjmsr-2256	365	13	of	of	ADP
bjmsr-2256	365	14	social	social	ADJ
bjmsr-2256	365	15	commerce	commerce	NOUN
bjmsr-2256	365	16	institutional	institutional	ADJ
bjmsr-2256	365	17	mechanisms	mechanism	NOUN
bjmsr-2256	365	18	:	:	PUNCT
bjmsr-2256	365	19	an	an	DET
bjmsr-2256	365	20	uncertainty	uncertainty	NOUN
bjmsr-2256	365	21	reduction	reduction	NOUN
bjmsr-2256	365	22	perspective	perspective	NOUN
bjmsr-2256	365	23	.	.	PUNCT
bjmsr-2256	366	1	industrial	industrial	ADJ
bjmsr-2256	366	2	management	management	PROPN
bjmsr-2256	366	3	&	&	CCONJ
bjmsr-2256	366	4	data	datum	NOUN
bjmsr-2256	366	5	systems	system	NOUN
bjmsr-2256	366	6	,	,	PUNCT
bjmsr-2256	366	7	122(12	122(12	NUM
bjmsr-2256	366	8	)	)	PUNCT
bjmsr-2256	366	9	,	,	PUNCT
bjmsr-2256	366	10	2609–2632	2609–2632	NUM
bjmsr-2256	366	11	.	.	PUNCT
bjmsr-2256	367	1	https://doi.org/10.1108/imds-01-2022-0017	https://doi.org/10.1108/imds-01-2022-0017	NOUN
bjmsr-2256	367	2	cheng	cheng	PROPN
bjmsr-2256	367	3	,	,	PUNCT
bjmsr-2256	367	4	x.	x.	PROPN
bjmsr-2256	367	5	,	,	PUNCT
bjmsr-2256	367	6	gu	gu	PROPN
bjmsr-2256	367	7	,	,	PUNCT
bjmsr-2256	367	8	y.	y.	PROPN
bjmsr-2256	367	9	,	,	PUNCT
bjmsr-2256	367	10	&	&	CCONJ
bjmsr-2256	367	11	mou	mou	PROPN
bjmsr-2256	367	12	,	,	PUNCT
bjmsr-2256	367	13	j.	j.	PROPN
bjmsr-2256	367	14	(	(	PUNCT
bjmsr-2256	367	15	2020	2020	NUM
bjmsr-2256	367	16	)	)	PUNCT
bjmsr-2256	367	17	.	.	PUNCT
bjmsr-2256	368	1	interpersonal	interpersonal	ADJ
bjmsr-2256	368	2	relationship	relationship	NOUN
bjmsr-2256	368	3	building	building	NOUN
bjmsr-2256	368	4	in	in	ADP
bjmsr-2256	368	5	social	social	ADJ
bjmsr-2256	368	6	commerce	commerce	NOUN
bjmsr-2256	368	7	communities	community	NOUN
bjmsr-2256	368	8	:	:	PUNCT
bjmsr-2256	368	9	considering	consider	VERB
bjmsr-2256	368	10	both	both	CCONJ
bjmsr-2256	368	11	swift	swift	ADJ
bjmsr-2256	368	12	guanxi	guanxi	NOUN
bjmsr-2256	368	13	and	and	CCONJ
bjmsr-2256	368	14	relationship	relationship	NOUN
bjmsr-2256	368	15	commitment	commitment	NOUN
bjmsr-2256	368	16	.	.	PUNCT
bjmsr-2256	369	1	electronic	electronic	ADJ
bjmsr-2256	369	2	commerce	commerce	NOUN
bjmsr-2256	369	3	research	research	NOUN
bjmsr-2256	369	4	,	,	PUNCT
bjmsr-2256	369	5	20(1	20(1	NUM
bjmsr-2256	369	6	)	)	PUNCT
bjmsr-2256	369	7	,	,	PUNCT
bjmsr-2256	369	8	53–80	53–80	PROPN
bjmsr-2256	369	9	.	.	PUNCT
bjmsr-2256	370	1	https://doi.org/10.1007/s10660-019-09375-2	https://doi.org/10.1007/s10660-019-09375-2	PROPN
bjmsr-2256	370	2	cohen	cohen	PROPN
bjmsr-2256	370	3	,	,	PUNCT
bjmsr-2256	370	4	j.	j.	PROPN
bjmsr-2256	370	5	(	(	PUNCT
bjmsr-2256	370	6	2016	2016	NUM
bjmsr-2256	370	7	)	)	PUNCT
bjmsr-2256	370	8	.	.	PUNCT
bjmsr-2256	371	1	a	a	DET
bjmsr-2256	371	2	power	power	NOUN
bjmsr-2256	371	3	primer	primer	NOUN
bjmsr-2256	371	4	(	(	PUNCT
bjmsr-2256	371	5	p.	p.	NOUN
bjmsr-2256	371	6	284	284	NUM
bjmsr-2256	371	7	)	)	PUNCT
bjmsr-2256	371	8	.	.	PUNCT
bjmsr-2256	372	1	american	american	ADJ
bjmsr-2256	372	2	psychological	psychological	PROPN
bjmsr-2256	372	3	association	association	PROPN
bjmsr-2256	372	4	.	.	PUNCT
bjmsr-2256	373	1	https://doi.org/10.1037/14805-018	https://doi.org/10.1037/14805-018	NOUN
bjmsr-2256	373	2	davari	davari	PROPN
bjmsr-2256	373	3	,	,	PUNCT
bjmsr-2256	373	4	d.	d.	PROPN
bjmsr-2256	373	5	,	,	PUNCT
bjmsr-2256	373	6	vayghan	vayghan	PROPN
bjmsr-2256	373	7	,	,	PUNCT
bjmsr-2256	373	8	s.	s.	PROPN
bjmsr-2256	373	9	,	,	PUNCT
bjmsr-2256	373	10	jang	jang	PROPN
bjmsr-2256	373	11	,	,	PUNCT
bjmsr-2256	373	12	s.	s.	PROPN
bjmsr-2256	373	13	(	(	PUNCT
bjmsr-2256	373	14	shawn	shawn	PROPN
bjmsr-2256	373	15	)	)	PUNCT
bjmsr-2256	373	16	,	,	PUNCT
bjmsr-2256	373	17	&	&	CCONJ
bjmsr-2256	373	18	erdem	erdem	PROPN
bjmsr-2256	373	19	,	,	PUNCT
bjmsr-2256	373	20	m.	m.	NOUN
bjmsr-2256	373	21	(	(	PUNCT
bjmsr-2256	373	22	2022	2022	NUM
bjmsr-2256	373	23	)	)	PUNCT
bjmsr-2256	373	24	.	.	PUNCT
bjmsr-2256	374	1	hotel	hotel	NOUN
bjmsr-2256	374	2	experiences	experience	NOUN
bjmsr-2256	374	3	during	during	ADP
bjmsr-2256	374	4	the	the	DET
bjmsr-2256	374	5	covid-19	covid-19	PROPN
bjmsr-2256	374	6	pandemic	pandemic	NOUN
bjmsr-2256	374	7	:	:	PUNCT
bjmsr-2256	374	8	hightouch	hightouch	INTJ
bjmsr-2256	374	9	versus	versus	ADP
bjmsr-2256	374	10	high	high	ADJ
bjmsr-2256	374	11	-	-	PUNCT
bjmsr-2256	374	12	tech	tech	NOUN
bjmsr-2256	374	13	.	.	PUNCT
bjmsr-2256	375	1	international	international	ADJ
bjmsr-2256	375	2	journal	journal	PROPN
bjmsr-2256	375	3	of	of	ADP
bjmsr-2256	375	4	contemporary	contemporary	PROPN
bjmsr-2256	375	5	hospitality	hospitality	PROPN
bjmsr-2256	375	6	management	management	NOUN
bjmsr-2256	375	7	,	,	PUNCT
bjmsr-2256	375	8	34(4	34(4	NUM
bjmsr-2256	375	9	)	)	PUNCT
bjmsr-2256	375	10	,	,	PUNCT
bjmsr-2256	375	11	1312–1330	1312–1330	NUM
bjmsr-2256	375	12	.	.	PUNCT
bjmsr-2256	375	13	https://doi.org/10.1108/ijchm-07-2021-0919	https://doi.org/10.1108/ijchm-07-2021-0919	PROPN
bjmsr-2256	375	14	dawson	dawson	PROPN
bjmsr-2256	375	15	,	,	PUNCT
bjmsr-2256	375	16	j.	j.	PROPN
bjmsr-2256	375	17	f.	f.	PROPN
bjmsr-2256	375	18	(	(	PUNCT
bjmsr-2256	375	19	2014	2014	NUM
bjmsr-2256	375	20	)	)	PUNCT
bjmsr-2256	375	21	.	.	PUNCT
bjmsr-2256	376	1	moderation	moderation	NOUN
bjmsr-2256	376	2	in	in	ADP
bjmsr-2256	376	3	management	management	NOUN
bjmsr-2256	376	4	research	research	NOUN
bjmsr-2256	376	5	:	:	PUNCT
bjmsr-2256	376	6	what	what	PRON
bjmsr-2256	376	7	,	,	PUNCT
bjmsr-2256	376	8	why	why	SCONJ
bjmsr-2256	376	9	,	,	PUNCT
bjmsr-2256	376	10	when	when	SCONJ
bjmsr-2256	376	11	,	,	PUNCT
bjmsr-2256	376	12	and	and	CCONJ
bjmsr-2256	376	13	how	how	SCONJ
bjmsr-2256	376	14	.	.	PUNCT
bjmsr-2256	377	1	journal	journal	NOUN
bjmsr-2256	377	2	of	of	ADP
bjmsr-2256	377	3	business	business	NOUN
bjmsr-2256	377	4	and	and	CCONJ
bjmsr-2256	377	5	psychology	psychology	NOUN
bjmsr-2256	377	6	,	,	PUNCT
bjmsr-2256	377	7	29(1	29(1	NUM
bjmsr-2256	377	8	)	)	PUNCT
bjmsr-2256	377	9	,	,	PUNCT
bjmsr-2256	377	10	1–19	1–19	PROPN
bjmsr-2256	377	11	.	.	PUNCT
bjmsr-2256	378	1	https://doi.org/10.1007/s10869-013-9308-7	https://doi.org/10.1007/s10869-013-9308-7	NOUN
bjmsr-2256	378	2	dedeoğlu	dedeoğlu	PROPN
bjmsr-2256	378	3	,	,	PUNCT
bjmsr-2256	378	4	b.	b.	PROPN
bjmsr-2256	378	5	b.	b.	PROPN
bjmsr-2256	378	6	,	,	PUNCT
bjmsr-2256	378	7	van	van	PROPN
bjmsr-2256	378	8	niekerk	niekerk	PROPN
bjmsr-2256	378	9	,	,	PUNCT
bjmsr-2256	378	10	m.	m.	NOUN
bjmsr-2256	378	11	,	,	PUNCT
bjmsr-2256	378	12	küçükergin	küçükergin	PROPN
bjmsr-2256	378	13	,	,	PUNCT
bjmsr-2256	378	14	k.	k.	PROPN
bjmsr-2256	378	15	g.	g.	PROPN
bjmsr-2256	378	16	,	,	PUNCT
bjmsr-2256	378	17	de	de	X
bjmsr-2256	378	18	martino	martino	PROPN
bjmsr-2256	378	19	,	,	PUNCT
bjmsr-2256	378	20	m.	m.	NOUN
bjmsr-2256	378	21	,	,	PUNCT
bjmsr-2256	378	22	&	&	CCONJ
bjmsr-2256	378	23	okumuş	okumuş	PROPN
bjmsr-2256	378	24	,	,	PUNCT
bjmsr-2256	378	25	f.	f.	PROPN
bjmsr-2256	378	26	(	(	PUNCT
bjmsr-2256	378	27	2020	2020	NUM
bjmsr-2256	378	28	)	)	PUNCT
bjmsr-2256	378	29	.	.	PUNCT
bjmsr-2256	379	1	effect	effect	NOUN
bjmsr-2256	379	2	of	of	ADP
bjmsr-2256	379	3	social	social	ADJ
bjmsr-2256	379	4	media	medium	NOUN
bjmsr-2256	379	5	sharing	sharing	NOUN
bjmsr-2256	379	6	on	on	ADP
bjmsr-2256	379	7	destination	destination	NOUN
bjmsr-2256	379	8	brand	brand	NOUN
bjmsr-2256	379	9	awareness	awareness	NOUN
bjmsr-2256	379	10	and	and	CCONJ
bjmsr-2256	379	11	destination	destination	NOUN
bjmsr-2256	379	12	quality	quality	NOUN
bjmsr-2256	379	13	.	.	PUNCT
bjmsr-2256	380	1	journal	journal	PROPN
bjmsr-2256	380	2	of	of	ADP
bjmsr-2256	380	3	vacation	vacation	NOUN
bjmsr-2256	380	4	marketing	marketing	NOUN
bjmsr-2256	380	5	,	,	PUNCT
bjmsr-2256	380	6	26(1	26(1	NUM
bjmsr-2256	380	7	)	)	PUNCT
bjmsr-2256	380	8	,	,	PUNCT
bjmsr-2256	380	9	33–56	33–56	NUM
bjmsr-2256	380	10	.	.	PUNCT
bjmsr-2256	381	1	https://doi.org/10.1177/1356766719858644	https://doi.org/10.1177/1356766719858644	PROPN
bjmsr-2256	381	2	donthu	donthu	PROPN
bjmsr-2256	381	3	,	,	PUNCT
bjmsr-2256	381	4	n.	n.	PROPN
bjmsr-2256	381	5	,	,	PUNCT
bjmsr-2256	381	6	kumar	kumar	PROPN
bjmsr-2256	381	7	,	,	PUNCT
bjmsr-2256	381	8	s.	s.	PROPN
bjmsr-2256	381	9	,	,	PUNCT
bjmsr-2256	381	10	pandey	pandey	PROPN
bjmsr-2256	381	11	,	,	PUNCT
bjmsr-2256	381	12	n.	n.	PROPN
bjmsr-2256	381	13	,	,	PUNCT
bjmsr-2256	381	14	pandey	pandey	PROPN
bjmsr-2256	381	15	,	,	PUNCT
bjmsr-2256	381	16	n.	n.	PROPN
bjmsr-2256	381	17	,	,	PUNCT
bjmsr-2256	381	18	&	&	CCONJ
bjmsr-2256	381	19	mishra	mishra	PROPN
bjmsr-2256	381	20	,	,	PUNCT
bjmsr-2256	381	21	a.	a.	NOUN
bjmsr-2256	381	22	(	(	PUNCT
bjmsr-2256	381	23	2021	2021	NUM
bjmsr-2256	381	24	)	)	PUNCT
bjmsr-2256	381	25	.	.	PUNCT
bjmsr-2256	382	1	mapping	map	VERB
bjmsr-2256	382	2	the	the	DET
bjmsr-2256	382	3	electronic	electronic	ADJ
bjmsr-2256	382	4	word	word	NOUN
bjmsr-2256	382	5	-	-	PUNCT
bjmsr-2256	382	6	of	of	ADP
bjmsr-2256	382	7	-	-	PUNCT
bjmsr-2256	382	8	mouth	mouth	NOUN
bjmsr-2256	382	9	(	(	PUNCT
bjmsr-2256	382	10	ewom	ewom	NOUN
bjmsr-2256	382	11	)	)	PUNCT
bjmsr-2256	382	12	research	research	NOUN
bjmsr-2256	382	13	:	:	PUNCT
bjmsr-2256	382	14	a	a	DET
bjmsr-2256	382	15	systematic	systematic	ADJ
bjmsr-2256	382	16	review	review	NOUN
bjmsr-2256	382	17	and	and	CCONJ
bjmsr-2256	382	18	bibliometric	bibliometric	ADJ
bjmsr-2256	382	19	analysis	analysis	NOUN
bjmsr-2256	382	20	.	.	PUNCT
bjmsr-2256	383	1	journal	journal	PROPN
bjmsr-2256	383	2	of	of	ADP
bjmsr-2256	383	3	business	business	NOUN
bjmsr-2256	383	4	research	research	NOUN
bjmsr-2256	383	5	,	,	PUNCT
bjmsr-2256	383	6	135	135	NUM
bjmsr-2256	383	7	,	,	PUNCT
bjmsr-2256	383	8	758–773	758–773	NUM
bjmsr-2256	383	9	.	.	PUNCT
bjmsr-2256	384	1	https://doi.org/10.1016/j.jbusres.2021.07.015	https://doi.org/10.1016/j.jbusres.2021.07.015	PROPN
bjmsr-2256	384	2	dwivedi	dwivedi	PROPN
bjmsr-2256	384	3	,	,	PUNCT
bjmsr-2256	384	4	y.	y.	PROPN
bjmsr-2256	384	5	k.	k.	PROPN
bjmsr-2256	384	6	,	,	PUNCT
bjmsr-2256	384	7	ismagilova	ismagilova	PROPN
bjmsr-2256	384	8	,	,	PUNCT
bjmsr-2256	384	9	e.	e.	PROPN
bjmsr-2256	384	10	,	,	PUNCT
bjmsr-2256	384	11	hughes	hughes	PROPN
bjmsr-2256	384	12	,	,	PUNCT
bjmsr-2256	384	13	d.	d.	PROPN
bjmsr-2256	384	14	l.	l.	PROPN
bjmsr-2256	384	15	,	,	PUNCT
bjmsr-2256	384	16	carlson	carlson	PROPN
bjmsr-2256	384	17	,	,	PUNCT
bjmsr-2256	384	18	j.	j.	PROPN
bjmsr-2256	384	19	,	,	PUNCT
bjmsr-2256	384	20	filieri	filieri	PROPN
bjmsr-2256	384	21	,	,	PUNCT
bjmsr-2256	384	22	r.	r.	PROPN
bjmsr-2256	384	23	,	,	PUNCT
bjmsr-2256	384	24	jacobson	jacobson	PROPN
bjmsr-2256	384	25	,	,	PUNCT
bjmsr-2256	384	26	j.	j.	PROPN
bjmsr-2256	384	27	,	,	PUNCT
bjmsr-2256	384	28	jain	jain	PROPN
bjmsr-2256	384	29	,	,	PUNCT
bjmsr-2256	384	30	v.	v.	PROPN
bjmsr-2256	384	31	,	,	PUNCT
bjmsr-2256	384	32	karjaluoto	karjaluoto	PROPN
bjmsr-2256	384	33	,	,	PUNCT
bjmsr-2256	384	34	h.	h.	PROPN
bjmsr-2256	384	35	,	,	PUNCT
bjmsr-2256	384	36	kefi	kefi	PROPN
bjmsr-2256	384	37	,	,	PUNCT
bjmsr-2256	384	38	h.	h.	PROPN
bjmsr-2256	384	39	,	,	PUNCT
bjmsr-2256	384	40	krishen	krishen	INTJ
bjmsr-2256	384	41	,	,	PUNCT
bjmsr-2256	384	42	a.	a.	PROPN
bjmsr-2256	384	43	s.	s.	PROPN
bjmsr-2256	384	44	,	,	PUNCT
bjmsr-2256	384	45	kumar	kumar	PROPN
bjmsr-2256	384	46	,	,	PUNCT
bjmsr-2256	384	47	v.	v.	PROPN
bjmsr-2256	384	48	,	,	PUNCT
bjmsr-2256	384	49	rahman	rahman	PROPN
bjmsr-2256	384	50	,	,	PUNCT
bjmsr-2256	384	51	m.	m.	NOUN
bjmsr-2256	384	52	m.	m.	NOUN
bjmsr-2256	384	53	,	,	PUNCT
bjmsr-2256	384	54	raman	raman	NOUN
bjmsr-2256	384	55	,	,	PUNCT
bjmsr-2256	384	56	r.	r.	PROPN
bjmsr-2256	384	57	,	,	PUNCT
bjmsr-2256	384	58	rauschnabel	rauschnabel	NOUN
bjmsr-2256	384	59	,	,	PUNCT
bjmsr-2256	384	60	p.	p.	NOUN
bjmsr-2256	384	61	a.	a.	NOUN
bjmsr-2256	384	62	,	,	PUNCT
bjmsr-2256	384	63	rowley	rowley	NOUN
bjmsr-2256	384	64	,	,	PUNCT
bjmsr-2256	384	65	j.	j.	PROPN
bjmsr-2256	384	66	,	,	PUNCT
bjmsr-2256	384	67	salo	salo	PROPN
bjmsr-2256	384	68	,	,	PUNCT
bjmsr-2256	384	69	j.	j.	PROPN
bjmsr-2256	384	70	,	,	PUNCT
bjmsr-2256	384	71	tran	tran	PROPN
bjmsr-2256	384	72	,	,	PUNCT
bjmsr-2256	384	73	g.	g.	PROPN
bjmsr-2256	384	74	a.	a.	PROPN
bjmsr-2256	384	75	,	,	PUNCT
bjmsr-2256	384	76	&	&	CCONJ
bjmsr-2256	384	77	liang	liang	PROPN
bjmsr-2256	384	78	,	,	PUNCT
bjmsr-2256	384	79	bangladesh	bangladesh	PROPN
bjmsr-2256	384	80	journal	journal	NOUN
bjmsr-2256	384	81	of	of	ADP
bjmsr-2256	384	82	multidisciplinary	multidisciplinary	ADJ
bjmsr-2256	384	83	scientific	scientific	ADJ
bjmsr-2256	384	84	research	research	NOUN
bjmsr-2256	384	85	9(6	9(6	NUM
bjmsr-2256	384	86	)	)	PUNCT
bjmsr-2256	384	87	(	(	PUNCT
bjmsr-2256	384	88	2024	2024	NUM
bjmsr-2256	384	89	)	)	PUNCT
bjmsr-2256	384	90	,	,	PUNCT
bjmsr-2256	384	91	1	1	NUM
bjmsr-2256	384	92	-	-	SYM
bjmsr-2256	384	93	16	16	NUM
bjmsr-2256	384	94	13	13	NUM
bjmsr-2256	384	95	wang	wang	PROPN
bjmsr-2256	384	96	,	,	PUNCT
bjmsr-2256	384	97	y.	y.	PROPN
bjmsr-2256	384	98	(	(	PUNCT
bjmsr-2256	384	99	2021	2021	NUM
bjmsr-2256	384	100	)	)	PUNCT
bjmsr-2256	384	101	.	.	PUNCT
bjmsr-2256	385	1	setting	set	VERB
bjmsr-2256	385	2	the	the	DET
bjmsr-2256	385	3	future	future	NOUN
bjmsr-2256	385	4	of	of	ADP
bjmsr-2256	385	5	digital	digital	ADJ
bjmsr-2256	385	6	and	and	CCONJ
bjmsr-2256	385	7	social	social	ADJ
bjmsr-2256	385	8	media	medium	NOUN
bjmsr-2256	385	9	marketing	marketing	NOUN
bjmsr-2256	385	10	research	research	NOUN
bjmsr-2256	385	11	:	:	PUNCT
bjmsr-2256	385	12	perspectives	perspective	NOUN
bjmsr-2256	385	13	and	and	CCONJ
bjmsr-2256	385	14	research	research	NOUN
bjmsr-2256	385	15	propositions	proposition	NOUN
bjmsr-2256	385	16	.	.	PUNCT
bjmsr-2256	386	1	international	international	ADJ
bjmsr-2256	386	2	journal	journal	PROPN
bjmsr-2256	386	3	of	of	ADP
bjmsr-2256	386	4	information	information	NOUN
bjmsr-2256	386	5	management	management	NOUN
bjmsr-2256	386	6	,	,	PUNCT
bjmsr-2256	386	7	59	59	NUM
bjmsr-2256	386	8	,	,	PUNCT
bjmsr-2256	386	9	102168	102168	NUM
bjmsr-2256	386	10	.	.	PUNCT
bjmsr-2256	387	1	https://doi.org/10.1016/j.ijinfomgt.2020.102168	https://doi.org/10.1016/j.ijinfomgt.2020.102168	NOUN
bjmsr-2256	387	2	ehl	ehl	NOUN
bjmsr-2256	387	3	insights	insight	NOUN
bjmsr-2256	387	4	.	.	PUNCT
bjmsr-2256	388	1	(	(	PUNCT
bjmsr-2256	388	2	2021	2021	NUM
bjmsr-2256	388	3	)	)	PUNCT
bjmsr-2256	388	4	.	.	PUNCT
bjmsr-2256	389	1	post	post	ADJ
bjmsr-2256	389	2	-	-	ADJ
bjmsr-2256	389	3	pandemic	pandemic	ADJ
bjmsr-2256	389	4	hospitality	hospitality	NOUN
bjmsr-2256	389	5	trends	trend	NOUN
bjmsr-2256	389	6	&	&	CCONJ
bjmsr-2256	389	7	economics	economic	NOUN
bjmsr-2256	389	8	in	in	ADP
bjmsr-2256	389	9	china	china	PROPN
bjmsr-2256	389	10	.	.	PUNCT
bjmsr-2256	390	1	retrieved	retrieve	VERB
bjmsr-2256	390	2	from	from	ADP
bjmsr-2256	390	3	https://hospitalityinsights.ehl.edu/post-pandemic-hospitality-trends-economics-china	https://hospitalityinsights.ehl.edu/post-pandemic-hospitality-trends-economics-china	PROPN
bjmsr-2256	390	4	el	el	PROPN
bjmsr-2256	390	5	-	-	PUNCT
bjmsr-2256	390	6	adly	adly	PROPN
bjmsr-2256	390	7	,	,	PUNCT
bjmsr-2256	390	8	m.	m.	NOUN
bjmsr-2256	390	9	i.	i.	PROPN
bjmsr-2256	390	10	(	(	PUNCT
bjmsr-2256	390	11	2019	2019	NUM
bjmsr-2256	390	12	)	)	PUNCT
bjmsr-2256	390	13	.	.	PUNCT
bjmsr-2256	391	1	modelling	model	VERB
bjmsr-2256	391	2	the	the	DET
bjmsr-2256	391	3	relationship	relationship	NOUN
bjmsr-2256	391	4	between	between	ADP
bjmsr-2256	391	5	hotel	hotel	NOUN
bjmsr-2256	391	6	perceived	perceive	VERB
bjmsr-2256	391	7	value	value	NOUN
bjmsr-2256	391	8	,	,	PUNCT
bjmsr-2256	391	9	customer	customer	NOUN
bjmsr-2256	391	10	satisfaction	satisfaction	NOUN
bjmsr-2256	391	11	,	,	PUNCT
bjmsr-2256	391	12	and	and	CCONJ
bjmsr-2256	391	13	customer	customer	NOUN
bjmsr-2256	391	14	loyalty	loyalty	NOUN
bjmsr-2256	391	15	.	.	PUNCT
bjmsr-2256	392	1	journal	journal	NOUN
bjmsr-2256	392	2	of	of	ADP
bjmsr-2256	392	3	retailing	retailing	NOUN
bjmsr-2256	392	4	and	and	CCONJ
bjmsr-2256	392	5	consumer	consumer	NOUN
bjmsr-2256	392	6	services	service	NOUN
bjmsr-2256	392	7	,	,	PUNCT
bjmsr-2256	392	8	50	50	NUM
bjmsr-2256	392	9	,	,	PUNCT
bjmsr-2256	392	10	322–332	322–332	NUM
bjmsr-2256	392	11	.	.	PUNCT
bjmsr-2256	393	1	https://doi.org/10.1016/j.jretconser.2018.07.007	https://doi.org/10.1016/j.jretconser.2018.07.007	PROPN
bjmsr-2256	393	2	el	el	PROPN
bjmsr-2256	393	3	-	-	PUNCT
bjmsr-2256	393	4	said	say	VERB
bjmsr-2256	393	5	,	,	PUNCT
bjmsr-2256	393	6	o.	o.	NOUN
bjmsr-2256	393	7	a.	a.	NOUN
bjmsr-2256	393	8	(	(	PUNCT
bjmsr-2256	393	9	2020	2020	NUM
bjmsr-2256	393	10	)	)	PUNCT
bjmsr-2256	393	11	.	.	PUNCT
bjmsr-2256	394	1	impact	impact	NOUN
bjmsr-2256	394	2	of	of	ADP
bjmsr-2256	394	3	online	online	ADJ
bjmsr-2256	394	4	reviews	review	NOUN
bjmsr-2256	394	5	on	on	ADP
bjmsr-2256	394	6	hotel	hotel	NOUN
bjmsr-2256	394	7	booking	booking	NOUN
bjmsr-2256	394	8	intention	intention	NOUN
bjmsr-2256	394	9	:	:	PUNCT
bjmsr-2256	394	10	the	the	DET
bjmsr-2256	394	11	moderating	moderate	VERB
bjmsr-2256	394	12	role	role	NOUN
bjmsr-2256	394	13	of	of	ADP
bjmsr-2256	394	14	brand	brand	NOUN
bjmsr-2256	394	15	image	image	NOUN
bjmsr-2256	394	16	,	,	PUNCT
bjmsr-2256	394	17	star	star	NOUN
bjmsr-2256	394	18	category	category	NOUN
bjmsr-2256	394	19	,	,	PUNCT
bjmsr-2256	394	20	and	and	CCONJ
bjmsr-2256	394	21	price	price	NOUN
bjmsr-2256	394	22	.	.	PUNCT
bjmsr-2256	395	1	tourism	tourism	NOUN
bjmsr-2256	395	2	management	management	NOUN
bjmsr-2256	395	3	perspectives	perspective	NOUN
bjmsr-2256	395	4	,	,	PUNCT
bjmsr-2256	395	5	33	33	NUM
bjmsr-2256	395	6	,	,	PUNCT
bjmsr-2256	395	7	100604	100604	NUM
bjmsr-2256	395	8	.	.	PUNCT
bjmsr-2256	396	1	https://doi.org/10.1016/j.tmp.2019.100604	https://doi.org/10.1016/j.tmp.2019.100604	PROPN
bjmsr-2256	396	2	foroudi	foroudi	NOUN
bjmsr-2256	396	3	,	,	PUNCT
bjmsr-2256	396	4	p.	p.	NOUN
bjmsr-2256	396	5	(	(	PUNCT
bjmsr-2256	396	6	2019	2019	NUM
bjmsr-2256	396	7	)	)	PUNCT
bjmsr-2256	396	8	.	.	PUNCT
bjmsr-2256	397	1	influence	influence	NOUN
bjmsr-2256	397	2	of	of	ADP
bjmsr-2256	397	3	brand	brand	NOUN
bjmsr-2256	397	4	signature	signature	NOUN
bjmsr-2256	397	5	,	,	PUNCT
bjmsr-2256	397	6	brand	brand	NOUN
bjmsr-2256	397	7	awareness	awareness	NOUN
bjmsr-2256	397	8	,	,	PUNCT
bjmsr-2256	397	9	brand	brand	NOUN
bjmsr-2256	397	10	attitude	attitude	NOUN
bjmsr-2256	397	11	,	,	PUNCT
bjmsr-2256	397	12	brand	brand	NOUN
bjmsr-2256	397	13	reputation	reputation	NOUN
bjmsr-2256	397	14	on	on	ADP
bjmsr-2256	397	15	hotel	hotel	NOUN
bjmsr-2256	397	16	industry	industry	NOUN
bjmsr-2256	397	17	’s	’s	PART
bjmsr-2256	397	18	brand	brand	NOUN
bjmsr-2256	397	19	performance	performance	NOUN
bjmsr-2256	397	20	.	.	PUNCT
bjmsr-2256	398	1	international	international	ADJ
bjmsr-2256	398	2	journal	journal	PROPN
bjmsr-2256	398	3	of	of	ADP
bjmsr-2256	398	4	hospitality	hospitality	PROPN
bjmsr-2256	398	5	management	management	NOUN
bjmsr-2256	398	6	,	,	PUNCT
bjmsr-2256	398	7	76	76	NUM
bjmsr-2256	398	8	,	,	PUNCT
bjmsr-2256	398	9	271–285	271–285	NUM
bjmsr-2256	398	10	.	.	PUNCT
bjmsr-2256	399	1	https://doi.org/10.1016/j.ijhm.2018.05.016	https://doi.org/10.1016/j.ijhm.2018.05.016	PROPN
bjmsr-2256	399	2	gajewska	gajewska	NOUN
bjmsr-2256	399	3	,	,	PUNCT
bjmsr-2256	399	4	t.	t.	PROPN
bjmsr-2256	399	5	,	,	PUNCT
bjmsr-2256	399	6	zimon	zimon	PROPN
bjmsr-2256	399	7	,	,	PUNCT
bjmsr-2256	399	8	d.	d.	PROPN
bjmsr-2256	399	9	,	,	PUNCT
bjmsr-2256	399	10	kaczor	kaczor	PROPN
bjmsr-2256	399	11	,	,	PUNCT
bjmsr-2256	399	12	g.	g.	PROPN
bjmsr-2256	399	13	,	,	PUNCT
bjmsr-2256	399	14	&	&	CCONJ
bjmsr-2256	399	15	madzík	madzík	PROPN
bjmsr-2256	399	16	,	,	PUNCT
bjmsr-2256	399	17	p.	p.	NOUN
bjmsr-2256	399	18	(	(	PUNCT
bjmsr-2256	399	19	2019	2019	NUM
bjmsr-2256	399	20	)	)	PUNCT
bjmsr-2256	399	21	.	.	PUNCT
bjmsr-2256	400	1	the	the	DET
bjmsr-2256	400	2	impact	impact	NOUN
bjmsr-2256	400	3	of	of	ADP
bjmsr-2256	400	4	the	the	DET
bjmsr-2256	400	5	level	level	NOUN
bjmsr-2256	400	6	of	of	ADP
bjmsr-2256	400	7	customer	customer	NOUN
bjmsr-2256	400	8	satisfaction	satisfaction	NOUN
bjmsr-2256	400	9	on	on	ADP
bjmsr-2256	400	10	the	the	DET
bjmsr-2256	400	11	quality	quality	NOUN
bjmsr-2256	400	12	of	of	ADP
bjmsr-2256	400	13	e	e	NOUN
bjmsr-2256	400	14	-	-	NOUN
bjmsr-2256	400	15	commerce	commerce	NOUN
bjmsr-2256	400	16	services	service	NOUN
bjmsr-2256	400	17	.	.	PUNCT
bjmsr-2256	401	1	international	international	ADJ
bjmsr-2256	401	2	journal	journal	PROPN
bjmsr-2256	401	3	of	of	ADP
bjmsr-2256	401	4	productivity	productivity	NOUN
bjmsr-2256	401	5	and	and	CCONJ
bjmsr-2256	401	6	performance	performance	NOUN
bjmsr-2256	401	7	management	management	NOUN
bjmsr-2256	401	8	,	,	PUNCT
bjmsr-2256	401	9	69(4	69(4	NOUN
bjmsr-2256	401	10	)	)	PUNCT
bjmsr-2256	401	11	,	,	PUNCT
bjmsr-2256	401	12	666–684	666–684	NUM
bjmsr-2256	401	13	.	.	PUNCT
bjmsr-2256	402	1	https://doi.org/10.1108/ijppm-01-2019-0018	https://doi.org/10.1108/ijppm-01-2019-0018	VERB
bjmsr-2256	402	2	gironda	gironda	PROPN
bjmsr-2256	402	3	,	,	PUNCT
bjmsr-2256	402	4	j.	j.	PROPN
bjmsr-2256	402	5	(	(	PUNCT
bjmsr-2256	402	6	2016	2016	NUM
bjmsr-2256	402	7	)	)	PUNCT
bjmsr-2256	402	8	.	.	PUNCT
bjmsr-2256	403	1	dynamic	dynamic	ADJ
bjmsr-2256	403	2	pricing	pricing	NOUN
bjmsr-2256	403	3	and	and	CCONJ
bjmsr-2256	403	4	brand	brand	NOUN
bjmsr-2256	403	5	image	image	NOUN
bjmsr-2256	403	6	.	.	PUNCT
bjmsr-2256	404	1	in	in	ADP
bjmsr-2256	404	2	m.	m.	PROPN
bjmsr-2256	404	3	w.	w.	PROPN
bjmsr-2256	404	4	obal	obal	PROPN
bjmsr-2256	404	5	,	,	PUNCT
bjmsr-2256	404	6	n.	n.	PROPN
bjmsr-2256	404	7	krey	krey	PROPN
bjmsr-2256	404	8	,	,	PUNCT
bjmsr-2256	404	9	&	&	CCONJ
bjmsr-2256	404	10	c.	c.	PROPN
bjmsr-2256	404	11	bushardt	bushardt	PROPN
bjmsr-2256	404	12	(	(	PUNCT
bjmsr-2256	404	13	eds	ed	NOUN
bjmsr-2256	404	14	.	.	PUNCT
bjmsr-2256	404	15	)	)	PUNCT
bjmsr-2256	404	16	,	,	PUNCT
bjmsr-2256	404	17	let	let	VERB
bjmsr-2256	404	18	’s	’s	PRON
bjmsr-2256	404	19	get	get	AUX
bjmsr-2256	404	20	engaged	engage	VERB
bjmsr-2256	404	21	!	!	PUNCT
bjmsr-2256	405	1	crossing	cross	VERB
bjmsr-2256	405	2	the	the	DET
bjmsr-2256	405	3	threshold	threshold	NOUN
bjmsr-2256	405	4	of	of	ADP
bjmsr-2256	405	5	marketing	marketing	NOUN
bjmsr-2256	405	6	’s	’s	PART
bjmsr-2256	405	7	engagement	engagement	NOUN
bjmsr-2256	405	8	era	era	NOUN
bjmsr-2256	405	9	(	(	PUNCT
bjmsr-2256	405	10	pp	pp	ADP
bjmsr-2256	405	11	.	.	PUNCT
bjmsr-2256	406	1	257–258	257–258	NUM
bjmsr-2256	406	2	)	)	PUNCT
bjmsr-2256	406	3	.	.	PUNCT
bjmsr-2256	407	1	springer	springer	NOUN
bjmsr-2256	407	2	international	international	ADJ
bjmsr-2256	407	3	publishing	publishing	NOUN
bjmsr-2256	407	4	.	.	PUNCT
bjmsr-2256	408	1	https://doi.org/10.1007/978-3-319-11815-4_82	https://doi.org/10.1007/978-3-319-11815-4_82	PROPN
bjmsr-2256	408	2	global	global	PROPN
bjmsr-2256	408	3	hospitality	hospitality	PROPN
bjmsr-2256	408	4	group	group	NOUN
bjmsr-2256	408	5	.	.	PUNCT
bjmsr-2256	409	1	(	(	PUNCT
bjmsr-2256	409	2	2020	2020	NUM
bjmsr-2256	409	3	)	)	PUNCT
bjmsr-2256	409	4	.	.	PUNCT
bjmsr-2256	410	1	global	global	ADJ
bjmsr-2256	410	2	luxury	luxury	PROPN
bjmsr-2256	410	3	hotel	hotel	NOUN
bjmsr-2256	410	4	market	market	NOUN
bjmsr-2256	410	5	report	report	NOUN
bjmsr-2256	410	6	2020	2020	NUM
bjmsr-2256	410	7	.	.	PUNCT
bjmsr-2256	411	1	retrieved	retrieve	VERB
bjmsr-2256	411	2	from	from	ADP
bjmsr-2256	411	3	https://www.globalhospitalitygroup.com/reports/2020-luxury-hotel-market	https://www.globalhospitalitygroup.com/reports/2020-luxury-hotel-market	PROPN
bjmsr-2256	411	4	gonzález	gonzález	PROPN
bjmsr-2256	411	5	-	-	PUNCT
bjmsr-2256	411	6	padilla	padilla	PROPN
bjmsr-2256	411	7	,	,	PUNCT
bjmsr-2256	411	8	p.	p.	PROPN
bjmsr-2256	411	9	,	,	PUNCT
bjmsr-2256	411	10	&	&	CCONJ
bjmsr-2256	411	11	lacárcel	lacárcel	PROPN
bjmsr-2256	411	12	,	,	PUNCT
bjmsr-2256	411	13	f.	f.	PROPN
bjmsr-2256	411	14	j.	j.	PROPN
bjmsr-2256	411	15	s.	s.	PROPN
bjmsr-2256	411	16	(	(	PUNCT
bjmsr-2256	411	17	2023	2023	NUM
bjmsr-2256	411	18	)	)	PUNCT
bjmsr-2256	411	19	.	.	PUNCT
bjmsr-2256	412	1	communication	communication	NOUN
bjmsr-2256	412	2	factors	factor	NOUN
bjmsr-2256	412	3	to	to	PART
bjmsr-2256	412	4	increase	increase	VERB
bjmsr-2256	412	5	awareness	awareness	NOUN
bjmsr-2256	412	6	and	and	CCONJ
bjmsr-2256	412	7	sales	sale	NOUN
bjmsr-2256	412	8	in	in	ADP
bjmsr-2256	412	9	the	the	DET
bjmsr-2256	412	10	hotel	hotel	NOUN
bjmsr-2256	412	11	industry	industry	NOUN
bjmsr-2256	412	12	versus	versus	ADP
bjmsr-2256	412	13	search	search	NOUN
bjmsr-2256	412	14	platforms	platform	NOUN
bjmsr-2256	412	15	.	.	PUNCT
bjmsr-2256	413	1	in	in	ADP
bjmsr-2256	413	2	j.	j.	PROPN
bjmsr-2256	413	3	marques	marques	PROPN
bjmsr-2256	413	4	&	&	CCONJ
bjmsr-2256	413	5	r.	r.	PROPN
bjmsr-2256	413	6	p.	p.	PROPN
bjmsr-2256	413	7	marques	marques	PROPN
bjmsr-2256	413	8	(	(	PUNCT
bjmsr-2256	413	9	eds	ed	NOUN
bjmsr-2256	413	10	.	.	PUNCT
bjmsr-2256	413	11	)	)	PUNCT
bjmsr-2256	413	12	,	,	PUNCT
bjmsr-2256	413	13	digital	digital	ADJ
bjmsr-2256	413	14	transformation	transformation	NOUN
bjmsr-2256	413	15	of	of	ADP
bjmsr-2256	413	16	the	the	DET
bjmsr-2256	413	17	hotel	hotel	NOUN
bjmsr-2256	413	18	industry	industry	NOUN
bjmsr-2256	413	19	:	:	PUNCT
bjmsr-2256	413	20	theories	theory	NOUN
bjmsr-2256	413	21	,	,	PUNCT
bjmsr-2256	413	22	practices	practice	NOUN
bjmsr-2256	413	23	,	,	PUNCT
bjmsr-2256	413	24	and	and	CCONJ
bjmsr-2256	413	25	global	global	ADJ
bjmsr-2256	413	26	challenges	challenge	NOUN
bjmsr-2256	413	27	(	(	PUNCT
bjmsr-2256	413	28	pp	pp	ADJ
bjmsr-2256	413	29	.	.	PUNCT
bjmsr-2256	413	30	135–152	135–152	NUM
bjmsr-2256	413	31	)	)	PUNCT
bjmsr-2256	413	32	.	.	PUNCT
bjmsr-2256	414	1	springer	springer	NOUN
bjmsr-2256	414	2	international	international	ADJ
bjmsr-2256	414	3	publishing	publishing	NOUN
bjmsr-2256	414	4	.	.	PUNCT
bjmsr-2256	415	1	https://doi.org/10.1007/978-3-031-31682-1_7	https://doi.org/10.1007/978-3-031-31682-1_7	X
bjmsr-2256	415	2	hair	hair	NOUN
bjmsr-2256	415	3	,	,	PUNCT
bjmsr-2256	415	4	j.	j.	PROPN
bjmsr-2256	415	5	f.	f.	PROPN
bjmsr-2256	415	6	,	,	PUNCT
bjmsr-2256	415	7	hult	hult	PROPN
bjmsr-2256	415	8	,	,	PUNCT
bjmsr-2256	415	9	g.	g.	PROPN
bjmsr-2256	415	10	t.	t.	PROPN
bjmsr-2256	415	11	m.	m.	PROPN
bjmsr-2256	415	12	,	,	PUNCT
bjmsr-2256	415	13	ringle	ringle	PROPN
bjmsr-2256	415	14	,	,	PUNCT
bjmsr-2256	415	15	c.	c.	PROPN
bjmsr-2256	415	16	m.	m.	NOUN
bjmsr-2256	415	17	,	,	PUNCT
bjmsr-2256	415	18	sarstedt	sarstedt	NOUN
bjmsr-2256	415	19	,	,	PUNCT
bjmsr-2256	415	20	m.	m.	NOUN
bjmsr-2256	415	21	,	,	PUNCT
bjmsr-2256	415	22	danks	danks	PROPN
bjmsr-2256	415	23	,	,	PUNCT
bjmsr-2256	415	24	n.	n.	PROPN
bjmsr-2256	415	25	p.	p.	PROPN
bjmsr-2256	415	26	,	,	PUNCT
bjmsr-2256	415	27	&	&	CCONJ
bjmsr-2256	415	28	ray	ray	PROPN
bjmsr-2256	415	29	,	,	PUNCT
bjmsr-2256	415	30	s.	s.	PROPN
bjmsr-2256	415	31	(	(	PUNCT
bjmsr-2256	415	32	2021	2021	NUM
bjmsr-2256	415	33	)	)	PUNCT
bjmsr-2256	415	34	.	.	PUNCT
bjmsr-2256	416	1	partial	partial	ADJ
bjmsr-2256	416	2	least	least	ADJ
bjmsr-2256	416	3	squares	square	VERB
bjmsr-2256	416	4	structural	structural	ADJ
bjmsr-2256	416	5	equation	equation	NOUN
bjmsr-2256	416	6	modeling	modeling	NOUN
bjmsr-2256	416	7	(	(	PUNCT
bjmsr-2256	416	8	pls	pls	INTJ
bjmsr-2256	416	9	-	-	PUNCT
bjmsr-2256	416	10	sem	sem	NOUN
bjmsr-2256	416	11	)	)	PUNCT
bjmsr-2256	416	12	using	use	VERB
bjmsr-2256	416	13	r	r	NOUN
bjmsr-2256	416	14	:	:	PUNCT
bjmsr-2256	416	15	a	a	DET
bjmsr-2256	416	16	workbook	workbook	NOUN
bjmsr-2256	416	17	.	.	PUNCT
bjmsr-2256	417	1	springer	springer	NOUN
bjmsr-2256	417	2	international	international	ADJ
bjmsr-2256	417	3	publishing	publishing	NOUN
bjmsr-2256	417	4	.	.	PUNCT
bjmsr-2256	418	1	https://doi.org/10.1007/978-3-030-80519-7	https://doi.org/10.1007/978-3-030-80519-7	PROPN
bjmsr-2256	418	2	hair	hair	NOUN
bjmsr-2256	418	3	,	,	PUNCT
bjmsr-2256	418	4	j.	j.	PROPN
bjmsr-2256	418	5	f.	f.	PROPN
bjmsr-2256	418	6	,	,	PUNCT
bjmsr-2256	418	7	risher	risher	ADV
bjmsr-2256	418	8	,	,	PUNCT
bjmsr-2256	418	9	j.	j.	PROPN
bjmsr-2256	418	10	j.	j.	PROPN
bjmsr-2256	418	11	,	,	PUNCT
bjmsr-2256	418	12	sarstedt	sarstedt	NOUN
bjmsr-2256	418	13	,	,	PUNCT
bjmsr-2256	418	14	m.	m.	NOUN
bjmsr-2256	418	15	,	,	PUNCT
bjmsr-2256	418	16	&	&	CCONJ
bjmsr-2256	418	17	ringle	ringle	PROPN
bjmsr-2256	418	18	,	,	PUNCT
bjmsr-2256	418	19	c.	c.	PROPN
bjmsr-2256	418	20	m.	m.	NOUN
bjmsr-2256	418	21	(	(	PUNCT
bjmsr-2256	418	22	2019	2019	NUM
bjmsr-2256	418	23	)	)	PUNCT
bjmsr-2256	418	24	.	.	PUNCT
bjmsr-2256	419	1	when	when	SCONJ
bjmsr-2256	419	2	to	to	PART
bjmsr-2256	419	3	use	use	VERB
bjmsr-2256	419	4	and	and	CCONJ
bjmsr-2256	419	5	how	how	SCONJ
bjmsr-2256	419	6	to	to	PART
bjmsr-2256	419	7	report	report	VERB
bjmsr-2256	419	8	the	the	DET
bjmsr-2256	419	9	results	result	NOUN
bjmsr-2256	419	10	of	of	ADP
bjmsr-2256	419	11	pls	pls	NOUN
bjmsr-2256	419	12	-	-	PUNCT
bjmsr-2256	419	13	sem	sem	NOUN
bjmsr-2256	419	14	.	.	PUNCT
bjmsr-2256	420	1	european	european	PROPN
bjmsr-2256	420	2	business	business	PROPN
bjmsr-2256	420	3	review	review	PROPN
bjmsr-2256	420	4	,	,	PUNCT
bjmsr-2256	420	5	31(1	31(1	NUM
bjmsr-2256	420	6	)	)	PUNCT
bjmsr-2256	420	7	,	,	PUNCT
bjmsr-2256	420	8	2–24	2–24	PROPN
bjmsr-2256	420	9	.	.	PUNCT
bjmsr-2256	421	1	https://doi.org/10.1108/ebr-11-2018-0203	https://doi.org/10.1108/ebr-11-2018-0203	PROPN
bjmsr-2256	421	2	hao	hao	PROPN
bjmsr-2256	421	3	,	,	PUNCT
bjmsr-2256	421	4	f.	f.	PROPN
bjmsr-2256	421	5	,	,	PUNCT
bjmsr-2256	421	6	xiao	xiao	PROPN
bjmsr-2256	421	7	,	,	PUNCT
bjmsr-2256	421	8	q.	q.	PROPN
bjmsr-2256	421	9	,	,	PUNCT
bjmsr-2256	421	10	&	&	CCONJ
bjmsr-2256	421	11	chon	chon	PROPN
bjmsr-2256	421	12	,	,	PUNCT
bjmsr-2256	421	13	k.	k.	PROPN
bjmsr-2256	421	14	(	(	PUNCT
bjmsr-2256	421	15	2020	2020	NUM
bjmsr-2256	421	16	)	)	PUNCT
bjmsr-2256	421	17	.	.	PUNCT
bjmsr-2256	422	1	covid-19	covid-19	PROPN
bjmsr-2256	422	2	and	and	CCONJ
bjmsr-2256	422	3	china	china	PROPN
bjmsr-2256	422	4	’s	’s	PART
bjmsr-2256	422	5	hotel	hotel	NOUN
bjmsr-2256	422	6	industry	industry	NOUN
bjmsr-2256	422	7	:	:	PUNCT
bjmsr-2256	422	8	impacts	impact	NOUN
bjmsr-2256	422	9	,	,	PUNCT
bjmsr-2256	422	10	a	a	DET
bjmsr-2256	422	11	disaster	disaster	NOUN
bjmsr-2256	422	12	management	management	NOUN
bjmsr-2256	422	13	framework	framework	NOUN
bjmsr-2256	422	14	,	,	PUNCT
bjmsr-2256	422	15	and	and	CCONJ
bjmsr-2256	422	16	post	post	ADJ
bjmsr-2256	422	17	-	-	ADJ
bjmsr-2256	422	18	pandemic	pandemic	ADJ
bjmsr-2256	422	19	agenda	agenda	NOUN
bjmsr-2256	422	20	.	.	PUNCT
bjmsr-2256	423	1	international	international	ADJ
bjmsr-2256	423	2	journal	journal	PROPN
bjmsr-2256	423	3	of	of	ADP
bjmsr-2256	423	4	hospitality	hospitality	PROPN
bjmsr-2256	423	5	management	management	NOUN
bjmsr-2256	423	6	,	,	PUNCT
bjmsr-2256	423	7	90	90	NUM
bjmsr-2256	423	8	,	,	PUNCT
bjmsr-2256	423	9	102636	102636	NUM
bjmsr-2256	423	10	.	.	PUNCT
bjmsr-2256	424	1	https://doi.org/10.1016/j.ijhm.2020.102636	https://doi.org/10.1016/j.ijhm.2020.102636	PROPN
bjmsr-2256	424	2	hohenberg	hohenberg	PROPN
bjmsr-2256	424	3	,	,	PUNCT
bjmsr-2256	424	4	s.	s.	PROPN
bjmsr-2256	424	5	,	,	PUNCT
bjmsr-2256	424	6	&	&	CCONJ
bjmsr-2256	424	7	taylor	taylor	PROPN
bjmsr-2256	424	8	,	,	PUNCT
bjmsr-2256	424	9	w.	w.	PROPN
bjmsr-2256	424	10	(	(	PUNCT
bjmsr-2256	424	11	2022	2022	NUM
bjmsr-2256	424	12	)	)	PUNCT
bjmsr-2256	424	13	.	.	PUNCT
bjmsr-2256	425	1	measuring	measure	VERB
bjmsr-2256	425	2	customer	customer	NOUN
bjmsr-2256	425	3	satisfaction	satisfaction	NOUN
bjmsr-2256	425	4	and	and	CCONJ
bjmsr-2256	425	5	customer	customer	NOUN
bjmsr-2256	425	6	loyalty	loyalty	NOUN
bjmsr-2256	425	7	.	.	PUNCT
bjmsr-2256	426	1	in	in	ADP
bjmsr-2256	426	2	c.	c.	PROPN
bjmsr-2256	426	3	homburg	homburg	PROPN
bjmsr-2256	426	4	,	,	PUNCT
bjmsr-2256	426	5	m.	m.	NOUN
bjmsr-2256	426	6	klarmann	klarmann	PROPN
bjmsr-2256	426	7	,	,	PUNCT
bjmsr-2256	426	8	&	&	CCONJ
bjmsr-2256	426	9	a.	a.	PROPN
bjmsr-2256	426	10	vomberg	vomberg	PROPN
bjmsr-2256	426	11	(	(	PUNCT
bjmsr-2256	426	12	eds	ed	NOUN
bjmsr-2256	426	13	.	.	PUNCT
bjmsr-2256	426	14	)	)	PUNCT
bjmsr-2256	426	15	,	,	PUNCT
bjmsr-2256	426	16	handbook	handbook	NOUN
bjmsr-2256	426	17	of	of	ADP
bjmsr-2256	426	18	market	market	NOUN
bjmsr-2256	426	19	research	research	NOUN
bjmsr-2256	426	20	(	(	PUNCT
bjmsr-2256	426	21	pp	pp	ADJ
bjmsr-2256	426	22	.	.	PUNCT
bjmsr-2256	426	23	909–938	909–938	NUM
bjmsr-2256	426	24	)	)	PUNCT
bjmsr-2256	426	25	.	.	PUNCT
bjmsr-2256	427	1	springer	springer	NOUN
bjmsr-2256	427	2	international	international	ADJ
bjmsr-2256	427	3	publishing	publishing	NOUN
bjmsr-2256	427	4	.	.	PUNCT
bjmsr-2256	428	1	https://doi.org/10.1007/978-3-319-57413-4_30	https://doi.org/10.1007/978-3-319-57413-4_30	PROPN
bjmsr-2256	428	2	iglesias	iglesias	PROPN
bjmsr-2256	428	3	,	,	PUNCT
bjmsr-2256	428	4	o.	o.	PROPN
bjmsr-2256	428	5	,	,	PUNCT
bjmsr-2256	428	6	markovic	markovic	PROPN
bjmsr-2256	428	7	,	,	PUNCT
bjmsr-2256	428	8	s.	s.	PROPN
bjmsr-2256	428	9	,	,	PUNCT
bjmsr-2256	428	10	singh	singh	PROPN
bjmsr-2256	428	11	,	,	PUNCT
bjmsr-2256	428	12	j.	j.	PROPN
bjmsr-2256	428	13	j.	j.	PROPN
bjmsr-2256	428	14	,	,	PUNCT
bjmsr-2256	428	15	&	&	CCONJ
bjmsr-2256	428	16	sierra	sierra	PROPN
bjmsr-2256	428	17	,	,	PUNCT
bjmsr-2256	428	18	v.	v.	PROPN
bjmsr-2256	428	19	(	(	PUNCT
bjmsr-2256	428	20	2019	2019	NUM
bjmsr-2256	428	21	)	)	PUNCT
bjmsr-2256	428	22	.	.	PUNCT
bjmsr-2256	429	1	do	do	AUX
bjmsr-2256	429	2	customer	customer	NOUN
bjmsr-2256	429	3	perceptions	perception	NOUN
bjmsr-2256	429	4	of	of	ADP
bjmsr-2256	429	5	corporate	corporate	ADJ
bjmsr-2256	429	6	services	service	NOUN
bjmsr-2256	429	7	brand	brand	NOUN
bjmsr-2256	429	8	ethicality	ethicality	NOUN
bjmsr-2256	429	9	improve	improve	VERB
bjmsr-2256	429	10	brand	brand	NOUN
bjmsr-2256	429	11	equity	equity	NOUN
bjmsr-2256	429	12	?	?	PUNCT
bjmsr-2256	430	1	considering	consider	VERB
bjmsr-2256	430	2	the	the	DET
bjmsr-2256	430	3	roles	role	NOUN
bjmsr-2256	430	4	of	of	ADP
bjmsr-2256	430	5	brand	brand	NOUN
bjmsr-2256	430	6	heritage	heritage	NOUN
bjmsr-2256	430	7	,	,	PUNCT
bjmsr-2256	430	8	brand	brand	NOUN
bjmsr-2256	430	9	image	image	NOUN
bjmsr-2256	430	10	,	,	PUNCT
bjmsr-2256	430	11	and	and	CCONJ
bjmsr-2256	430	12	recognition	recognition	NOUN
bjmsr-2256	430	13	benefits	benefit	NOUN
bjmsr-2256	430	14	.	.	PUNCT
bjmsr-2256	431	1	journal	journal	PROPN
bjmsr-2256	431	2	of	of	ADP
bjmsr-2256	431	3	business	business	NOUN
bjmsr-2256	431	4	ethics	ethic	NOUN
bjmsr-2256	431	5	,	,	PUNCT
bjmsr-2256	431	6	154(2	154(2	NUM
bjmsr-2256	431	7	)	)	PUNCT
bjmsr-2256	431	8	,	,	PUNCT
bjmsr-2256	431	9	441–459	441–459	NUM
bjmsr-2256	431	10	.	.	NOUN
bjmsr-2256	431	11	https://doi.org/10.1007/s10551-017-3455-0	https://doi.org/10.1007/s10551-017-3455-0	NUM
bjmsr-2256	431	12	ishizaka	ishizaka	ADV
bjmsr-2256	431	13	,	,	PUNCT
bjmsr-2256	431	14	a.	a.	NOUN
bjmsr-2256	431	15	,	,	PUNCT
bjmsr-2256	431	16	quintano	quintano	NOUN
bjmsr-2256	431	17	,	,	PUNCT
bjmsr-2256	431	18	a.	a.	NOUN
bjmsr-2256	431	19	,	,	PUNCT
bjmsr-2256	431	20	labib	labib	PROPN
bjmsr-2256	431	21	,	,	PUNCT
bjmsr-2256	431	22	a.	a.	NOUN
bjmsr-2256	431	23	,	,	PUNCT
bjmsr-2256	431	24	&	&	CCONJ
bjmsr-2256	431	25	apostolakis	apostolakis	PROPN
bjmsr-2256	431	26	,	,	PUNCT
bjmsr-2256	431	27	a.	a.	NOUN
bjmsr-2256	431	28	(	(	PUNCT
bjmsr-2256	431	29	2019	2019	NUM
bjmsr-2256	431	30	)	)	PUNCT
bjmsr-2256	431	31	.	.	PUNCT
bjmsr-2256	432	1	do	do	AUX
bjmsr-2256	432	2	five	five	NUM
bjmsr-2256	432	3	-	-	PUNCT
bjmsr-2256	432	4	star	star	NOUN
bjmsr-2256	432	5	hotel	hotel	NOUN
bjmsr-2256	432	6	managers	manager	NOUN
bjmsr-2256	432	7	know	know	VERB
bjmsr-2256	432	8	their	their	PRON
bjmsr-2256	432	9	customers	customer	NOUN
bjmsr-2256	432	10	’	'	PUNCT
bjmsr-2256	432	11	priorities	priority	NOUN
bjmsr-2256	432	12	?	?	PUNCT
bjmsr-2256	433	1	an	an	DET
bjmsr-2256	433	2	ahp	ahp	NOUN
bjmsr-2256	433	3	-	-	PUNCT
bjmsr-2256	433	4	prioritised	prioritise	VERB
bjmsr-2256	433	5	scorecard	scorecard	NOUN
bjmsr-2256	433	6	study	study	NOUN
bjmsr-2256	433	7	.	.	PUNCT
bjmsr-2256	434	1	euromed	euromed	PROPN
bjmsr-2256	434	2	journal	journal	PROPN
bjmsr-2256	434	3	of	of	ADP
bjmsr-2256	434	4	business	business	NOUN
bjmsr-2256	434	5	,	,	PUNCT
bjmsr-2256	434	6	14(2	14(2	NUM
bjmsr-2256	434	7	)	)	PUNCT
bjmsr-2256	434	8	,	,	PUNCT
bjmsr-2256	434	9	137–167	137–167	NUM
bjmsr-2256	434	10	.	.	NUM
bjmsr-2256	434	11	https://doi.org/10.1108/emjb-03-2018-0020	https://doi.org/10.1108/emjb-03-2018-0020	VERB
bjmsr-2256	434	12	jiang	jiang	PROPN
bjmsr-2256	434	13	,	,	PUNCT
bjmsr-2256	434	14	y.	y.	PROPN
bjmsr-2256	434	15	,	,	PUNCT
bjmsr-2256	434	16	&	&	CCONJ
bjmsr-2256	434	17	wen	wen	PROPN
bjmsr-2256	434	18	,	,	PUNCT
bjmsr-2256	434	19	j.	j.	PROPN
bjmsr-2256	434	20	(	(	PUNCT
bjmsr-2256	434	21	2020	2020	NUM
bjmsr-2256	434	22	)	)	PUNCT
bjmsr-2256	434	23	.	.	PUNCT
bjmsr-2256	435	1	effects	effect	NOUN
bjmsr-2256	435	2	of	of	ADP
bjmsr-2256	435	3	covid-19	covid-19	PROPN
bjmsr-2256	435	4	on	on	ADP
bjmsr-2256	435	5	hotel	hotel	NOUN
bjmsr-2256	435	6	marketing	marketing	NOUN
bjmsr-2256	435	7	and	and	CCONJ
bjmsr-2256	435	8	management	management	NOUN
bjmsr-2256	435	9	:	:	PUNCT
bjmsr-2256	435	10	a	a	DET
bjmsr-2256	435	11	perspective	perspective	ADJ
bjmsr-2256	435	12	article	article	NOUN
bjmsr-2256	435	13	.	.	PUNCT
bjmsr-2256	436	1	international	international	ADJ
bjmsr-2256	436	2	journal	journal	PROPN
bjmsr-2256	436	3	of	of	ADP
bjmsr-2256	436	4	contemporary	contemporary	PROPN
bjmsr-2256	436	5	hospitality	hospitality	PROPN
bjmsr-2256	436	6	management	management	NOUN
bjmsr-2256	436	7	,	,	PUNCT
bjmsr-2256	436	8	32(8	32(8	NUM
bjmsr-2256	436	9	)	)	PUNCT
bjmsr-2256	436	10	,	,	PUNCT
bjmsr-2256	436	11	2563–2573	2563–2573	NUM
bjmsr-2256	436	12	.	.	PUNCT
bjmsr-2256	436	13	https://doi.org/10.1108/ijchm-03-20200237	https://doi.org/10.1108/ijchm-03-20200237	PROPN
bjmsr-2256	437	1	jin	jin	PROPN
bjmsr-2256	437	2	,	,	PUNCT
bjmsr-2256	437	3	n.	n.	PROPN
bjmsr-2256	437	4	(	(	PUNCT
bjmsr-2256	437	5	paul	paul	PROPN
bjmsr-2256	437	6	)	)	PUNCT
bjmsr-2256	437	7	,	,	PUNCT
bjmsr-2256	437	8	merkebu	merkebu	NOUN
bjmsr-2256	437	9	,	,	PUNCT
bjmsr-2256	437	10	j.	j.	PROPN
bjmsr-2256	437	11	,	,	PUNCT
bjmsr-2256	437	12	&	&	CCONJ
bjmsr-2256	437	13	line	line	NOUN
bjmsr-2256	437	14	,	,	PUNCT
bjmsr-2256	437	15	n.	n.	PROPN
bjmsr-2256	437	16	d.	d.	PROPN
bjmsr-2256	437	17	(	(	PUNCT
bjmsr-2256	437	18	2019	2019	NUM
bjmsr-2256	437	19	)	)	PUNCT
bjmsr-2256	437	20	.	.	PUNCT
bjmsr-2256	438	1	the	the	DET
bjmsr-2256	438	2	examination	examination	NOUN
bjmsr-2256	438	3	of	of	ADP
bjmsr-2256	438	4	the	the	DET
bjmsr-2256	438	5	relationship	relationship	NOUN
bjmsr-2256	438	6	between	between	ADP
bjmsr-2256	438	7	experiential	experiential	ADJ
bjmsr-2256	438	8	value	value	NOUN
bjmsr-2256	438	9	and	and	CCONJ
bjmsr-2256	438	10	price	price	NOUN
bjmsr-2256	438	11	fairness	fairness	NOUN
bjmsr-2256	438	12	in	in	ADP
bjmsr-2256	438	13	consumers	consumer	NOUN
bjmsr-2256	438	14	’	'	PUNCT
bjmsr-2256	438	15	dining	dining	NOUN
bjmsr-2256	438	16	experience	experience	NOUN
bjmsr-2256	438	17	.	.	PUNCT
bjmsr-2256	439	1	journal	journal	NOUN
bjmsr-2256	439	2	of	of	ADP
bjmsr-2256	439	3	foodservice	foodservice	NOUN
bjmsr-2256	439	4	business	business	NOUN
bjmsr-2256	439	5	research	research	NOUN
bjmsr-2256	439	6	,	,	PUNCT
bjmsr-2256	439	7	22(2	22(2	NUM
bjmsr-2256	439	8	)	)	PUNCT
bjmsr-2256	439	9	,	,	PUNCT
bjmsr-2256	439	10	150–166	150–166	NUM
bjmsr-2256	439	11	.	.	PUNCT
bjmsr-2256	440	1	https://doi.org/10.1080/15378020.2019.1592652	https://doi.org/10.1080/15378020.2019.1592652	PROPN
bjmsr-2256	440	2	khan	khan	PROPN
bjmsr-2256	440	3	,	,	PUNCT
bjmsr-2256	440	4	r.	r.	PROPN
bjmsr-2256	440	5	u.	u.	PROPN
bjmsr-2256	440	6	,	,	PUNCT
bjmsr-2256	440	7	salamzadeh	salamzadeh	NOUN
bjmsr-2256	440	8	,	,	PUNCT
bjmsr-2256	440	9	y.	y.	PROPN
bjmsr-2256	440	10	,	,	PUNCT
bjmsr-2256	440	11	iqbal	iqbal	PROPN
bjmsr-2256	440	12	,	,	PUNCT
bjmsr-2256	440	13	q.	q.	PROPN
bjmsr-2256	440	14	,	,	PUNCT
bjmsr-2256	440	15	&	&	CCONJ
bjmsr-2256	440	16	yang	yang	PROPN
bjmsr-2256	440	17	,	,	PUNCT
bjmsr-2256	440	18	s.	s.	PROPN
bjmsr-2256	440	19	(	(	PUNCT
bjmsr-2256	440	20	2022	2022	NUM
bjmsr-2256	440	21	)	)	PUNCT
bjmsr-2256	440	22	.	.	PUNCT
bjmsr-2256	441	1	the	the	DET
bjmsr-2256	441	2	impact	impact	NOUN
bjmsr-2256	441	3	of	of	ADP
bjmsr-2256	441	4	customer	customer	NOUN
bjmsr-2256	441	5	relationship	relationship	NOUN
bjmsr-2256	441	6	management	management	NOUN
bjmsr-2256	441	7	and	and	CCONJ
bjmsr-2256	441	8	company	company	NOUN
bjmsr-2256	441	9	reputation	reputation	NOUN
bjmsr-2256	441	10	on	on	ADP
bjmsr-2256	441	11	customer	customer	NOUN
bjmsr-2256	441	12	loyalty	loyalty	NOUN
bjmsr-2256	441	13	:	:	PUNCT
bjmsr-2256	441	14	the	the	DET
bjmsr-2256	441	15	mediating	mediate	VERB
bjmsr-2256	441	16	role	role	NOUN
bjmsr-2256	441	17	of	of	ADP
bjmsr-2256	441	18	customer	customer	NOUN
bjmsr-2256	441	19	satisfaction	satisfaction	NOUN
bjmsr-2256	441	20	.	.	PUNCT
bjmsr-2256	442	1	journal	journal	NOUN
bjmsr-2256	442	2	of	of	ADP
bjmsr-2256	442	3	relationship	relationship	NOUN
bjmsr-2256	442	4	marketing	marketing	NOUN
bjmsr-2256	442	5	,	,	PUNCT
bjmsr-2256	442	6	21(1	21(1	NUM
bjmsr-2256	442	7	)	)	PUNCT
bjmsr-2256	442	8	,	,	PUNCT
bjmsr-2256	442	9	1–26	1–26	NOUN
bjmsr-2256	442	10	.	.	PUNCT
bjmsr-2256	443	1	https://doi.org/10.1080/15332667.2020.1840904	https://doi.org/10.1080/15332667.2020.1840904	PROPN
bjmsr-2256	444	1	kim	kim	PROPN
bjmsr-2256	444	2	,	,	PUNCT
bjmsr-2256	444	3	j.	j.	PROPN
bjmsr-2256	444	4	j.	j.	PROPN
bjmsr-2256	444	5	,	,	PUNCT
bjmsr-2256	444	6	&	&	CCONJ
bjmsr-2256	444	7	han	han	PROPN
bjmsr-2256	444	8	,	,	PUNCT
bjmsr-2256	444	9	h.	h.	PROPN
bjmsr-2256	444	10	(	(	PUNCT
bjmsr-2256	444	11	2022	2022	NUM
bjmsr-2256	444	12	)	)	PUNCT
bjmsr-2256	444	13	.	.	PUNCT
bjmsr-2256	445	1	saving	save	VERB
bjmsr-2256	445	2	the	the	DET
bjmsr-2256	445	3	hotel	hotel	NOUN
bjmsr-2256	445	4	industry	industry	NOUN
bjmsr-2256	445	5	:	:	PUNCT
bjmsr-2256	445	6	strategic	strategic	ADJ
bjmsr-2256	445	7	response	response	NOUN
bjmsr-2256	445	8	to	to	ADP
bjmsr-2256	445	9	the	the	DET
bjmsr-2256	445	10	covid-19	covid-19	PROPN
bjmsr-2256	445	11	pandemic	pandemic	ADJ
bjmsr-2256	445	12	,	,	PUNCT
bjmsr-2256	445	13	hotel	hotel	NOUN
bjmsr-2256	445	14	selection	selection	NOUN
bjmsr-2256	445	15	analysis	analysis	NOUN
bjmsr-2256	445	16	,	,	PUNCT
bjmsr-2256	445	17	and	and	CCONJ
bjmsr-2256	445	18	customer	customer	NOUN
bjmsr-2256	445	19	retention	retention	NOUN
bjmsr-2256	445	20	.	.	PUNCT
bjmsr-2256	446	1	international	international	ADJ
bjmsr-2256	446	2	journal	journal	PROPN
bjmsr-2256	446	3	of	of	ADP
bjmsr-2256	446	4	hospitality	hospitality	PROPN
bjmsr-2256	446	5	management	management	NOUN
bjmsr-2256	446	6	,	,	PUNCT
bjmsr-2256	446	7	102	102	NUM
bjmsr-2256	446	8	,	,	PUNCT
bjmsr-2256	446	9	103163	103163	NUM
bjmsr-2256	446	10	.	.	PUNCT
bjmsr-2256	447	1	https://doi.org/10.1016/j.ijhm.2022.103163	https://doi.org/10.1016/j.ijhm.2022.103163	PROPN
bjmsr-2256	447	2	kim	kim	PROPN
bjmsr-2256	447	3	,	,	PUNCT
bjmsr-2256	447	4	t.	t.	PROPN
bjmsr-2256	447	5	,	,	PUNCT
bjmsr-2256	447	6	sung	sung	PROPN
bjmsr-2256	447	7	,	,	PUNCT
bjmsr-2256	447	8	y.	y.	PROPN
bjmsr-2256	447	9	,	,	PUNCT
bjmsr-2256	447	10	&	&	CCONJ
bjmsr-2256	447	11	moon	moon	PROPN
bjmsr-2256	447	12	,	,	PUNCT
bjmsr-2256	447	13	j.	j.	PROPN
bjmsr-2256	447	14	h.	h.	PROPN
bjmsr-2256	447	15	(	(	PUNCT
bjmsr-2256	447	16	2020	2020	NUM
bjmsr-2256	447	17	)	)	PUNCT
bjmsr-2256	447	18	.	.	PUNCT
bjmsr-2256	448	1	effects	effect	NOUN
bjmsr-2256	448	2	of	of	ADP
bjmsr-2256	448	3	brand	brand	NOUN
bjmsr-2256	448	4	anthropomorphism	anthropomorphism	NOUN
bjmsr-2256	448	5	on	on	ADP
bjmsr-2256	448	6	consumer	consumer	NOUN
bjmsr-2256	448	7	-	-	PUNCT
bjmsr-2256	448	8	brand	brand	NOUN
bjmsr-2256	448	9	relationships	relationship	NOUN
bjmsr-2256	448	10	on	on	ADP
bjmsr-2256	448	11	social	social	ADJ
bjmsr-2256	448	12	networking	networking	NOUN
bjmsr-2256	448	13	site	site	NOUN
bjmsr-2256	448	14	fan	fan	PROPN
bjmsr-2256	448	15	pages	page	NOUN
bjmsr-2256	448	16	:	:	PUNCT
bjmsr-2256	448	17	the	the	DET
bjmsr-2256	448	18	mediating	mediate	VERB
bjmsr-2256	448	19	role	role	NOUN
bjmsr-2256	448	20	of	of	ADP
bjmsr-2256	448	21	social	social	ADJ
bjmsr-2256	448	22	presence	presence	NOUN
bjmsr-2256	448	23	.	.	PUNCT
bjmsr-2256	449	1	telematics	telematic	NOUN
bjmsr-2256	449	2	and	and	CCONJ
bjmsr-2256	449	3	informatics	informatic	NOUN
bjmsr-2256	449	4	,	,	PUNCT
bjmsr-2256	449	5	51	51	NUM
bjmsr-2256	449	6	,	,	PUNCT
bjmsr-2256	449	7	101406	101406	NUM
bjmsr-2256	449	8	.	.	PUNCT
bjmsr-2256	450	1	https://doi.org/10.1016/j.tele.2020.101406	https://doi.org/10.1016/j.tele.2020.101406	PROPN
bjmsr-2256	450	2	lee	lee	PROPN
bjmsr-2256	450	3	,	,	PUNCT
bjmsr-2256	450	4	l.	l.	PROPN
bjmsr-2256	450	5	w.	w.	PROPN
bjmsr-2256	450	6	y.	y.	PROPN
bjmsr-2256	450	7	,	,	PUNCT
bjmsr-2256	450	8	tang	tang	PROPN
bjmsr-2256	450	9	,	,	PUNCT
bjmsr-2256	450	10	y.	y.	PROPN
bjmsr-2256	450	11	,	,	PUNCT
bjmsr-2256	450	12	yip	yip	PROPN
bjmsr-2256	450	13	,	,	PUNCT
bjmsr-2256	450	14	l.	l.	PROPN
bjmsr-2256	450	15	s.	s.	PROPN
bjmsr-2256	450	16	c.	c.	PROPN
bjmsr-2256	450	17	,	,	PUNCT
bjmsr-2256	450	18	&	&	CCONJ
bjmsr-2256	450	19	sharma	sharma	PROPN
bjmsr-2256	450	20	,	,	PUNCT
bjmsr-2256	450	21	p.	p.	NOUN
bjmsr-2256	450	22	(	(	PUNCT
bjmsr-2256	450	23	2018	2018	NUM
bjmsr-2256	450	24	)	)	PUNCT
bjmsr-2256	450	25	.	.	PUNCT
bjmsr-2256	451	1	managing	manage	VERB
bjmsr-2256	451	2	customer	customer	NOUN
bjmsr-2256	451	3	relationships	relationship	NOUN
bjmsr-2256	451	4	in	in	ADP
bjmsr-2256	451	5	the	the	DET
bjmsr-2256	451	6	emerging	emerge	VERB
bjmsr-2256	451	7	markets	market	NOUN
bjmsr-2256	451	8	–	–	PUNCT
bjmsr-2256	451	9	guanxi	guanxi	NOUN
bjmsr-2256	451	10	as	as	ADP
bjmsr-2256	451	11	a	a	DET
bjmsr-2256	451	12	driver	driver	NOUN
bjmsr-2256	451	13	of	of	ADP
bjmsr-2256	451	14	chinese	chinese	ADJ
bjmsr-2256	451	15	customer	customer	NOUN
bjmsr-2256	451	16	loyalty	loyalty	NOUN
bjmsr-2256	451	17	.	.	PUNCT
bjmsr-2256	452	1	journal	journal	NOUN
bjmsr-2256	452	2	of	of	ADP
bjmsr-2256	452	3	business	business	NOUN
bjmsr-2256	452	4	research	research	NOUN
bjmsr-2256	452	5	,	,	PUNCT
bjmsr-2256	452	6	86	86	NUM
bjmsr-2256	452	7	,	,	PUNCT
bjmsr-2256	452	8	356–365	356–365	NUM
bjmsr-2256	452	9	.	.	PUNCT
bjmsr-2256	453	1	https://doi.org/10.1016/j.jbusres.2017.07.017	https://doi.org/10.1016/j.jbusres.2017.07.017	NUM
bjmsr-2256	453	2	liang	liang	PROPN
bjmsr-2256	453	3	,	,	PUNCT
bjmsr-2256	453	4	h.	h.	PROPN
bjmsr-2256	453	5	,	,	PUNCT
bjmsr-2256	453	6	saraf	saraf	PROPN
bjmsr-2256	453	7	,	,	PUNCT
bjmsr-2256	453	8	n.	n.	PROPN
bjmsr-2256	453	9	,	,	PUNCT
bjmsr-2256	453	10	hu	hu	PROPN
bjmsr-2256	453	11	,	,	PUNCT
bjmsr-2256	453	12	q.	q.	PROPN
bjmsr-2256	453	13	,	,	PUNCT
bjmsr-2256	453	14	&	&	CCONJ
bjmsr-2256	453	15	xue	xue	PROPN
bjmsr-2256	453	16	,	,	PUNCT
bjmsr-2256	453	17	y.	y.	PROPN
bjmsr-2256	453	18	(	(	PUNCT
bjmsr-2256	453	19	2007	2007	NUM
bjmsr-2256	453	20	)	)	PUNCT
bjmsr-2256	453	21	.	.	PUNCT
bjmsr-2256	454	1	assimilation	assimilation	NOUN
bjmsr-2256	454	2	of	of	ADP
bjmsr-2256	454	3	enterprise	enterprise	NOUN
bjmsr-2256	454	4	systems	system	NOUN
bjmsr-2256	454	5	:	:	PUNCT
bjmsr-2256	454	6	the	the	DET
bjmsr-2256	454	7	effect	effect	NOUN
bjmsr-2256	454	8	of	of	ADP
bjmsr-2256	454	9	institutional	institutional	ADJ
bjmsr-2256	454	10	pressures	pressure	NOUN
bjmsr-2256	454	11	and	and	CCONJ
bjmsr-2256	454	12	the	the	DET
bjmsr-2256	454	13	mediating	mediate	VERB
bjmsr-2256	454	14	role	role	NOUN
bjmsr-2256	454	15	of	of	ADP
bjmsr-2256	454	16	top	top	ADJ
bjmsr-2256	454	17	management	management	NOUN
bjmsr-2256	454	18	.	.	PUNCT
bjmsr-2256	455	1	mis	mis	PROPN
bjmsr-2256	455	2	quarterly	quarterly	PROPN
bjmsr-2256	455	3	,	,	PUNCT
bjmsr-2256	455	4	31(1	31(1	NUM
bjmsr-2256	455	5	)	)	PUNCT
bjmsr-2256	455	6	,	,	PUNCT
bjmsr-2256	455	7	59–87	59–87	NUM
bjmsr-2256	455	8	.	.	PUNCT
bjmsr-2256	456	1	https://doi.org/10.2307/25148781	https://doi.org/10.2307/25148781	X
bjmsr-2256	456	2	liao	liao	PROPN
bjmsr-2256	456	3	,	,	PUNCT
bjmsr-2256	456	4	b.	b.	PROPN
bjmsr-2256	456	5	,	,	PUNCT
bjmsr-2256	456	6	yano	yano	PROPN
bjmsr-2256	456	7	,	,	PUNCT
bjmsr-2256	456	8	c.	c.	PROPN
bjmsr-2256	456	9	a.	a.	PROPN
bjmsr-2256	456	10	,	,	PUNCT
bjmsr-2256	456	11	&	&	CCONJ
bjmsr-2256	456	12	trivedi	trivedi	PROPN
bjmsr-2256	456	13	,	,	PUNCT
bjmsr-2256	456	14	m.	m.	NOUN
bjmsr-2256	456	15	(	(	PUNCT
bjmsr-2256	456	16	2020	2020	NUM
bjmsr-2256	456	17	)	)	PUNCT
bjmsr-2256	456	18	.	.	PUNCT
bjmsr-2256	457	1	optimizing	optimize	VERB
bjmsr-2256	457	2	store‐brand	store‐brand	PROPN
bjmsr-2256	457	3	quality	quality	NOUN
bjmsr-2256	457	4	:	:	PUNCT
bjmsr-2256	457	5	impact	impact	NOUN
bjmsr-2256	457	6	of	of	ADP
bjmsr-2256	457	7	choice	choice	NOUN
bjmsr-2256	457	8	of	of	ADP
bjmsr-2256	457	9	producer	producer	NOUN
bjmsr-2256	457	10	and	and	CCONJ
bjmsr-2256	457	11	channel	channel	NOUN
bjmsr-2256	457	12	price	price	NOUN
bjmsr-2256	457	13	leadership	leadership	NOUN
bjmsr-2256	457	14	.	.	PUNCT
bjmsr-2256	458	1	production	production	NOUN
bjmsr-2256	458	2	and	and	CCONJ
bjmsr-2256	458	3	operations	operation	NOUN
bjmsr-2256	458	4	management	management	NOUN
bjmsr-2256	458	5	,	,	PUNCT
bjmsr-2256	458	6	29(1	29(1	NUM
bjmsr-2256	458	7	)	)	PUNCT
bjmsr-2256	458	8	,	,	PUNCT
bjmsr-2256	458	9	118–137	118–137	NUM
bjmsr-2256	458	10	.	.	PUNCT
bjmsr-2256	459	1	https://doi.org/10.1111/poms.13084	https://doi.org/10.1111/poms.13084	PROPN
bjmsr-2256	459	2	lin	lin	PROPN
bjmsr-2256	459	3	,	,	PUNCT
bjmsr-2256	459	4	h.	h.	PROPN
bjmsr-2256	459	5	,	,	PUNCT
bjmsr-2256	459	6	zhang	zhang	PROPN
bjmsr-2256	459	7	,	,	PUNCT
bjmsr-2256	459	8	m.	m.	NOUN
bjmsr-2256	459	9	,	,	PUNCT
bjmsr-2256	459	10	&	&	CCONJ
bjmsr-2256	459	11	gursoy	gursoy	NOUN
bjmsr-2256	459	12	,	,	PUNCT
bjmsr-2256	459	13	d.	d.	PROPN
bjmsr-2256	459	14	(	(	PUNCT
bjmsr-2256	459	15	2020	2020	NUM
bjmsr-2256	459	16	)	)	PUNCT
bjmsr-2256	459	17	.	.	PUNCT
bjmsr-2256	460	1	impact	impact	NOUN
bjmsr-2256	460	2	of	of	ADP
bjmsr-2256	460	3	nonverbal	nonverbal	ADJ
bjmsr-2256	460	4	customer	customer	NOUN
bjmsr-2256	460	5	-	-	PUNCT
bjmsr-2256	460	6	to	to	ADP
bjmsr-2256	460	7	-	-	PUNCT
bjmsr-2256	460	8	customer	customer	NOUN
bjmsr-2256	460	9	interactions	interaction	NOUN
bjmsr-2256	460	10	on	on	ADP
bjmsr-2256	460	11	customer	customer	NOUN
bjmsr-2256	460	12	satisfaction	satisfaction	NOUN
bjmsr-2256	460	13	and	and	CCONJ
bjmsr-2256	460	14	loyalty	loyalty	NOUN
bjmsr-2256	460	15	intentions	intention	NOUN
bjmsr-2256	460	16	.	.	PUNCT
bjmsr-2256	461	1	international	international	ADJ
bjmsr-2256	461	2	journal	journal	PROPN
bjmsr-2256	461	3	of	of	ADP
bjmsr-2256	461	4	contemporary	contemporary	PROPN
bjmsr-2256	461	5	hospitality	hospitality	PROPN
bjmsr-2256	461	6	management	management	NOUN
bjmsr-2256	461	7	,	,	PUNCT
bjmsr-2256	461	8	32(5	32(5	NOUN
bjmsr-2256	461	9	)	)	PUNCT
bjmsr-2256	461	10	,	,	PUNCT
bjmsr-2256	461	11	1967–1985	1967–1985	NUM
bjmsr-2256	461	12	.	.	PUNCT
bjmsr-2256	462	1	https://doi.org/10.1108/ijchm-08-2019-0694	https://doi.org/10.1108/ijchm-08-2019-0694	PROPN
bjmsr-2256	462	2	lin	lin	PROPN
bjmsr-2256	462	3	,	,	PUNCT
bjmsr-2256	462	4	y.-c	y.-c	PROPN
bjmsr-2256	462	5	.	.	PROPN
bjmsr-2256	462	6	,	,	PUNCT
bjmsr-2256	462	7	&	&	CCONJ
bjmsr-2256	462	8	chen	chen	PROPN
bjmsr-2256	462	9	,	,	PUNCT
bjmsr-2256	462	10	c.-m	c.-m	NOUN
bjmsr-2256	462	11	.	.	PUNCT
bjmsr-2256	463	1	(	(	PUNCT
bjmsr-2256	463	2	2022	2022	NUM
bjmsr-2256	463	3	)	)	PUNCT
bjmsr-2256	463	4	.	.	PUNCT
bjmsr-2256	464	1	how	how	SCONJ
bjmsr-2256	464	2	do	do	AUX
bjmsr-2256	464	3	hotel	hotel	NOUN
bjmsr-2256	464	4	characteristics	characteristic	NOUN
bjmsr-2256	464	5	moderate	moderate	VERB
bjmsr-2256	464	6	the	the	DET
bjmsr-2256	464	7	impact	impact	NOUN
bjmsr-2256	464	8	of	of	ADP
bjmsr-2256	464	9	covid-19	covid-19	PROPN
bjmsr-2256	464	10	on	on	ADP
bjmsr-2256	464	11	hotel	hotel	NOUN
bjmsr-2256	464	12	performance	performance	NOUN
bjmsr-2256	464	13	?	?	PUNCT
bjmsr-2256	465	1	evidence	evidence	NOUN
bjmsr-2256	465	2	from	from	ADP
bjmsr-2256	465	3	taiwan	taiwan	PROPN
bjmsr-2256	465	4	.	.	PUNCT
bjmsr-2256	466	1	current	current	ADJ
bjmsr-2256	466	2	issues	issue	NOUN
bjmsr-2256	466	3	in	in	ADP
bjmsr-2256	466	4	tourism	tourism	NOUN
bjmsr-2256	466	5	,	,	PUNCT
bjmsr-2256	466	6	25(8	25(8	NUM
bjmsr-2256	466	7	)	)	PUNCT
bjmsr-2256	466	8	,	,	PUNCT
bjmsr-2256	466	9	1192–1197	1192–1197	NUM
bjmsr-2256	466	10	.	.	PUNCT
bjmsr-2256	466	11	https://doi.org/10.1080/13683500.2021.1910213	https://doi.org/10.1080/13683500.2021.1910213	X
bjmsr-2256	467	1	liu	liu	PROPN
bjmsr-2256	467	2	,	,	PUNCT
bjmsr-2256	467	3	p.	p.	PROPN
bjmsr-2256	467	4	c.	c.	PROPN
bjmsr-2256	467	5	y.	y.	PROPN
bjmsr-2256	467	6	,	,	PUNCT
bjmsr-2256	467	7	wang	wang	PROPN
bjmsr-2256	467	8	,	,	PUNCT
bjmsr-2256	467	9	w.	w.	PROPN
bjmsr-2256	467	10	,	,	PUNCT
bjmsr-2256	467	11	wang	wang	PROPN
bjmsr-2256	467	12	,	,	PUNCT
bjmsr-2256	467	13	z.	z.	PROPN
bjmsr-2256	467	14	,	,	PUNCT
bjmsr-2256	467	15	&	&	CCONJ
bjmsr-2256	467	16	yang	yang	PROPN
bjmsr-2256	467	17	,	,	PUNCT
bjmsr-2256	467	18	y.	y.	PROPN
bjmsr-2256	467	19	(	(	PUNCT
bjmsr-2256	467	20	2024	2024	NUM
bjmsr-2256	467	21	)	)	PUNCT
bjmsr-2256	467	22	.	.	PUNCT
bjmsr-2256	468	1	will	will	AUX
bjmsr-2256	468	2	artificial	artificial	ADJ
bjmsr-2256	468	3	intelligence	intelligence	NOUN
bjmsr-2256	468	4	undermine	undermine	VERB
bjmsr-2256	468	5	the	the	DET
bjmsr-2256	468	6	effects	effect	NOUN
bjmsr-2256	468	7	of	of	ADP
bjmsr-2256	468	8	guanxi	guanxi	NOUN
bjmsr-2256	468	9	on	on	ADP
bjmsr-2256	468	10	relationship	relationship	NOUN
bjmsr-2256	468	11	performance	performance	NOUN
bjmsr-2256	468	12	?	?	PUNCT
bjmsr-2256	469	1	evidence	evidence	NOUN
bjmsr-2256	469	2	from	from	ADP
bjmsr-2256	469	3	china	china	PROPN
bjmsr-2256	469	4	’s	’s	PART
bjmsr-2256	469	5	banking	banking	NOUN
bjmsr-2256	469	6	industry	industry	NOUN
bjmsr-2256	469	7	.	.	PUNCT
bjmsr-2256	470	1	industrial	industrial	ADJ
bjmsr-2256	470	2	marketing	marketing	NOUN
bjmsr-2256	470	3	management	management	NOUN
bjmsr-2256	470	4	,	,	PUNCT
bjmsr-2256	470	5	116	116	NUM
bjmsr-2256	470	6	,	,	PUNCT
bjmsr-2256	470	7	12	12	NUM
bjmsr-2256	470	8	–	–	SYM
bjmsr-2256	470	9	25	25	NUM
bjmsr-2256	470	10	.	.	PUNCT
bjmsr-2256	471	1	https://doi.org/10.1016/j.indmarman.2023.11.007	https://doi.org/10.1016/j.indmarman.2023.11.007	PROPN
bjmsr-2256	471	2	liang	liang	PROPN
bjmsr-2256	471	3	,	,	PUNCT
bjmsr-2256	471	4	bangladesh	bangladesh	PROPN
bjmsr-2256	471	5	journal	journal	NOUN
bjmsr-2256	471	6	of	of	ADP
bjmsr-2256	471	7	multidisciplinary	multidisciplinary	ADJ
bjmsr-2256	471	8	scientific	scientific	ADJ
bjmsr-2256	471	9	research	research	NOUN
bjmsr-2256	471	10	9(6	9(6	NUM
bjmsr-2256	471	11	)	)	PUNCT
bjmsr-2256	471	12	(	(	PUNCT
bjmsr-2256	471	13	2024	2024	NUM
bjmsr-2256	471	14	)	)	PUNCT
bjmsr-2256	471	15	,	,	PUNCT
bjmsr-2256	471	16	1	1	NUM
bjmsr-2256	471	17	-	-	SYM
bjmsr-2256	471	18	16	16	NUM
bjmsr-2256	471	19	14	14	NUM
bjmsr-2256	471	20	liu	liu	PROPN
bjmsr-2256	471	21	,	,	PUNCT
bjmsr-2256	471	22	p.	p.	PROPN
bjmsr-2256	471	23	,	,	PUNCT
bjmsr-2256	471	24	tse	tse	PROPN
bjmsr-2256	471	25	,	,	PUNCT
bjmsr-2256	471	26	e.	e.	PROPN
bjmsr-2256	471	27	c.-y	c.-y	PROPN
bjmsr-2256	471	28	.	.	PUNCT
bjmsr-2256	471	29	,	,	PUNCT
bjmsr-2256	471	30	&	&	CCONJ
bjmsr-2256	471	31	he	he	PRON
bjmsr-2256	471	32	,	,	PUNCT
bjmsr-2256	471	33	z.	z.	PROPN
bjmsr-2256	471	34	(	(	PUNCT
bjmsr-2256	471	35	2022	2022	NUM
bjmsr-2256	471	36	)	)	PUNCT
bjmsr-2256	471	37	.	.	PUNCT
bjmsr-2256	472	1	influence	influence	NOUN
bjmsr-2256	472	2	of	of	ADP
bjmsr-2256	472	3	customer	customer	NOUN
bjmsr-2256	472	4	satisfaction	satisfaction	NOUN
bjmsr-2256	472	5	,	,	PUNCT
bjmsr-2256	472	6	trust	trust	NOUN
bjmsr-2256	472	7	,	,	PUNCT
bjmsr-2256	472	8	and	and	CCONJ
bjmsr-2256	472	9	brand	brand	NOUN
bjmsr-2256	472	10	awareness	awareness	NOUN
bjmsr-2256	472	11	in	in	ADP
bjmsr-2256	472	12	health	health	NOUN
bjmsr-2256	472	13	-	-	PUNCT
bjmsr-2256	472	14	related	relate	VERB
bjmsr-2256	472	15	corporate	corporate	ADJ
bjmsr-2256	472	16	social	social	ADJ
bjmsr-2256	472	17	responsibility	responsibility	NOUN
bjmsr-2256	472	18	aspects	aspect	NOUN
bjmsr-2256	472	19	of	of	ADP
bjmsr-2256	472	20	customers	customer	NOUN
bjmsr-2256	472	21	revisit	revisit	VERB
bjmsr-2256	472	22	intention	intention	NOUN
bjmsr-2256	472	23	:	:	PUNCT
bjmsr-2256	472	24	a	a	DET
bjmsr-2256	472	25	comparison	comparison	NOUN
bjmsr-2256	472	26	between	between	ADP
bjmsr-2256	472	27	us	we	PRON
bjmsr-2256	472	28	and	and	CCONJ
bjmsr-2256	472	29	china	china	PROPN
bjmsr-2256	472	30	.	.	PUNCT
bjmsr-2256	473	1	journal	journal	PROPN
bjmsr-2256	473	2	of	of	ADP
bjmsr-2256	473	3	quality	quality	NOUN
bjmsr-2256	473	4	assurance	assurance	NOUN
bjmsr-2256	473	5	in	in	ADP
bjmsr-2256	473	6	hospitality	hospitality	NOUN
bjmsr-2256	473	7	&	&	CCONJ
bjmsr-2256	473	8	tourism	tourism	NOUN
bjmsr-2256	473	9	,	,	PUNCT
bjmsr-2256	473	10	25(4	25(4	NOUN
bjmsr-2256	473	11	)	)	PUNCT
bjmsr-2256	473	12	,	,	PUNCT
bjmsr-2256	473	13	700–726	700–726	NUM
bjmsr-2256	473	14	.	.	PUNCT
bjmsr-2256	474	1	https://doi.org/10.1080/1528008x.2022.2135163	https://doi.org/10.1080/1528008x.2022.2135163	PROPN
bjmsr-2256	474	2	lu	lu	PROPN
bjmsr-2256	474	3	,	,	PUNCT
bjmsr-2256	474	4	z.	z.	PROPN
bjmsr-2256	474	5	,	,	PUNCT
bjmsr-2256	474	6	bolton	bolton	PROPN
bjmsr-2256	474	7	,	,	PUNCT
bjmsr-2256	474	8	l.	l.	PROPN
bjmsr-2256	474	9	e.	e.	PROPN
bjmsr-2256	474	10	,	,	PUNCT
bjmsr-2256	474	11	ng	ng	PROPN
bjmsr-2256	474	12	,	,	PUNCT
bjmsr-2256	474	13	s.	s.	PROPN
bjmsr-2256	474	14	,	,	PUNCT
bjmsr-2256	474	15	&	&	CCONJ
bjmsr-2256	474	16	chen	chen	PROPN
bjmsr-2256	474	17	,	,	PUNCT
bjmsr-2256	474	18	h.	h.	PROPN
bjmsr-2256	474	19	(	(	PUNCT
bjmsr-2256	474	20	allan	allan	PROPN
bjmsr-2256	474	21	)	)	PUNCT
bjmsr-2256	474	22	.	.	PUNCT
bjmsr-2256	475	1	(	(	PUNCT
bjmsr-2256	475	2	2020	2020	NUM
bjmsr-2256	475	3	)	)	PUNCT
bjmsr-2256	475	4	.	.	PUNCT
bjmsr-2256	476	1	the	the	DET
bjmsr-2256	476	2	price	price	NOUN
bjmsr-2256	476	3	of	of	ADP
bjmsr-2256	476	4	power	power	NOUN
bjmsr-2256	476	5	:	:	PUNCT
bjmsr-2256	476	6	how	how	SCONJ
bjmsr-2256	476	7	firm	firm	ADJ
bjmsr-2256	476	8	’s	’s	PART
bjmsr-2256	476	9	market	market	NOUN
bjmsr-2256	476	10	power	power	NOUN
bjmsr-2256	476	11	affects	affect	VERB
bjmsr-2256	476	12	perceived	perceive	VERB
bjmsr-2256	476	13	fairness	fairness	NOUN
bjmsr-2256	476	14	of	of	ADP
bjmsr-2256	476	15	price	price	NOUN
bjmsr-2256	476	16	increases	increase	NOUN
bjmsr-2256	476	17	.	.	PUNCT
bjmsr-2256	477	1	journal	journal	NOUN
bjmsr-2256	477	2	of	of	ADP
bjmsr-2256	477	3	retailing	retailing	NOUN
bjmsr-2256	477	4	,	,	PUNCT
bjmsr-2256	477	5	96(2	96(2	NUM
bjmsr-2256	477	6	)	)	PUNCT
bjmsr-2256	477	7	,	,	PUNCT
bjmsr-2256	477	8	220–234	220–234	NUM
bjmsr-2256	477	9	.	.	PUNCT
bjmsr-2256	478	1	https://doi.org/10.1016/j.jretai.2019.09.004	https://doi.org/10.1016/j.jretai.2019.09.004	PROPN
bjmsr-2256	478	2	malik	malik	PROPN
bjmsr-2256	478	3	,	,	PUNCT
bjmsr-2256	478	4	s.	s.	PROPN
bjmsr-2256	478	5	a.	a.	PROPN
bjmsr-2256	478	6	,	,	PUNCT
bjmsr-2256	478	7	akhtar	akhtar	PROPN
bjmsr-2256	478	8	,	,	PUNCT
bjmsr-2256	478	9	f.	f.	PROPN
bjmsr-2256	478	10	,	,	PUNCT
bjmsr-2256	478	11	raziq	raziq	NOUN
bjmsr-2256	478	12	,	,	PUNCT
bjmsr-2256	478	13	m.	m.	NOUN
bjmsr-2256	478	14	m.	m.	NOUN
bjmsr-2256	478	15	,	,	PUNCT
bjmsr-2256	478	16	&	&	CCONJ
bjmsr-2256	478	17	ahmad	ahmad	PROPN
bjmsr-2256	478	18	,	,	PUNCT
bjmsr-2256	478	19	m.	m.	NOUN
bjmsr-2256	478	20	(	(	PUNCT
bjmsr-2256	478	21	2020	2020	NUM
bjmsr-2256	478	22	)	)	PUNCT
bjmsr-2256	478	23	.	.	PUNCT
bjmsr-2256	479	1	measuring	measure	VERB
bjmsr-2256	479	2	service	service	NOUN
bjmsr-2256	479	3	quality	quality	NOUN
bjmsr-2256	479	4	perceptions	perception	NOUN
bjmsr-2256	479	5	of	of	ADP
bjmsr-2256	479	6	customers	customer	NOUN
bjmsr-2256	479	7	in	in	ADP
bjmsr-2256	479	8	the	the	DET
bjmsr-2256	479	9	hotel	hotel	NOUN
bjmsr-2256	479	10	industry	industry	NOUN
bjmsr-2256	479	11	of	of	ADP
bjmsr-2256	479	12	pakistan	pakistan	PROPN
bjmsr-2256	479	13	.	.	PUNCT
bjmsr-2256	480	1	total	total	ADJ
bjmsr-2256	480	2	quality	quality	PROPN
bjmsr-2256	480	3	management	management	PROPN
bjmsr-2256	480	4	&	&	CCONJ
bjmsr-2256	480	5	business	business	PROPN
bjmsr-2256	480	6	excellence	excellence	PROPN
bjmsr-2256	480	7	,	,	PUNCT
bjmsr-2256	480	8	31(3–4	31(3–4	PROPN
bjmsr-2256	480	9	)	)	PUNCT
bjmsr-2256	480	10	,	,	PUNCT
bjmsr-2256	480	11	263–278	263–278	NUM
bjmsr-2256	480	12	.	.	PUNCT
bjmsr-2256	481	1	https://doi.org/10.1080/14783363.2018.1426451	https://doi.org/10.1080/14783363.2018.1426451	PROPN
bjmsr-2256	481	2	matikiti	matikiti	PROPN
bjmsr-2256	481	3	-	-	PUNCT
bjmsr-2256	481	4	manyevere	manyevere	PROPN
bjmsr-2256	481	5	,	,	PUNCT
bjmsr-2256	481	6	r.	r.	PROPN
bjmsr-2256	481	7	,	,	PUNCT
bjmsr-2256	481	8	roberts	roberts	PROPN
bjmsr-2256	481	9	-	-	PUNCT
bjmsr-2256	481	10	lombard	lombard	PROPN
bjmsr-2256	481	11	,	,	PUNCT
bjmsr-2256	481	12	m.	m.	NOUN
bjmsr-2256	481	13	,	,	PUNCT
bjmsr-2256	481	14	&	&	CCONJ
bjmsr-2256	481	15	mpinganjira	mpinganjira	PROPN
bjmsr-2256	481	16	,	,	PUNCT
bjmsr-2256	481	17	m.	m.	NOUN
bjmsr-2256	481	18	(	(	PUNCT
bjmsr-2256	481	19	2020	2020	NUM
bjmsr-2256	481	20	)	)	PUNCT
bjmsr-2256	481	21	.	.	PUNCT
bjmsr-2256	482	1	perceived	perceive	VERB
bjmsr-2256	482	2	guest	guest	PROPN
bjmsr-2256	482	3	house	house	PROPN
bjmsr-2256	482	4	brand	brand	PROPN
bjmsr-2256	482	5	value	value	NOUN
bjmsr-2256	482	6	:	:	PUNCT
bjmsr-2256	482	7	the	the	DET
bjmsr-2256	482	8	influence	influence	NOUN
bjmsr-2256	482	9	of	of	ADP
bjmsr-2256	482	10	web	web	NOUN
bjmsr-2256	482	11	interactivity	interactivity	NOUN
bjmsr-2256	482	12	on	on	ADP
bjmsr-2256	482	13	brand	brand	NOUN
bjmsr-2256	482	14	image	image	NOUN
bjmsr-2256	482	15	and	and	CCONJ
bjmsr-2256	482	16	brand	brand	NOUN
bjmsr-2256	482	17	awareness	awareness	NOUN
bjmsr-2256	482	18	.	.	PUNCT
bjmsr-2256	483	1	journal	journal	PROPN
bjmsr-2256	483	2	of	of	ADP
bjmsr-2256	483	3	promotion	promotion	NOUN
bjmsr-2256	483	4	management	management	NOUN
bjmsr-2256	483	5	,	,	PUNCT
bjmsr-2256	483	6	27(2	27(2	NUM
bjmsr-2256	483	7	)	)	PUNCT
bjmsr-2256	483	8	,	,	PUNCT
bjmsr-2256	483	9	250–277	250–277	NUM
bjmsr-2256	483	10	.	.	PUNCT
bjmsr-2256	484	1	https://doi.org/10.1080/10496491.2020.1829770	https://doi.org/10.1080/10496491.2020.1829770	PROPN
bjmsr-2256	484	2	molinillo	molinillo	PROPN
bjmsr-2256	484	3	,	,	PUNCT
bjmsr-2256	484	4	s.	s.	PROPN
bjmsr-2256	484	5	,	,	PUNCT
bjmsr-2256	484	6	aguilar	aguilar	ADJ
bjmsr-2256	484	7	-	-	PUNCT
bjmsr-2256	484	8	illescas	illescas	PROPN
bjmsr-2256	484	9	,	,	PUNCT
bjmsr-2256	484	10	r.	r.	PROPN
bjmsr-2256	484	11	,	,	PUNCT
bjmsr-2256	484	12	anaya	anaya	PROPN
bjmsr-2256	484	13	-	-	PUNCT
bjmsr-2256	484	14	sánchez	sánchez	PROPN
bjmsr-2256	484	15	,	,	PUNCT
bjmsr-2256	484	16	r.	r.	PROPN
bjmsr-2256	484	17	,	,	PUNCT
bjmsr-2256	484	18	&	&	CCONJ
bjmsr-2256	484	19	carvajal	carvajal	PROPN
bjmsr-2256	484	20	-	-	PUNCT
bjmsr-2256	484	21	trujillo	trujillo	PROPN
bjmsr-2256	484	22	,	,	PUNCT
bjmsr-2256	484	23	e.	e.	PROPN
bjmsr-2256	484	24	(	(	PUNCT
bjmsr-2256	484	25	2022	2022	NUM
bjmsr-2256	484	26	)	)	PUNCT
bjmsr-2256	484	27	.	.	PUNCT
bjmsr-2256	485	1	the	the	DET
bjmsr-2256	485	2	customer	customer	NOUN
bjmsr-2256	485	3	retail	retail	ADJ
bjmsr-2256	485	4	app	app	NOUN
bjmsr-2256	485	5	experience	experience	NOUN
bjmsr-2256	485	6	:	:	PUNCT
bjmsr-2256	485	7	implications	implication	NOUN
bjmsr-2256	485	8	for	for	ADP
bjmsr-2256	485	9	customer	customer	NOUN
bjmsr-2256	485	10	loyalty	loyalty	NOUN
bjmsr-2256	485	11	.	.	PUNCT
bjmsr-2256	486	1	journal	journal	NOUN
bjmsr-2256	486	2	of	of	ADP
bjmsr-2256	486	3	retailing	retailing	NOUN
bjmsr-2256	486	4	and	and	CCONJ
bjmsr-2256	486	5	consumer	consumer	NOUN
bjmsr-2256	486	6	services	service	NOUN
bjmsr-2256	486	7	,	,	PUNCT
bjmsr-2256	486	8	65	65	NUM
bjmsr-2256	486	9	,	,	PUNCT
bjmsr-2256	486	10	102842	102842	NUM
bjmsr-2256	486	11	.	.	PUNCT
bjmsr-2256	487	1	https://doi.org/10.1016/j.jretconser.2021.102842	https://doi.org/10.1016/j.jretconser.2021.102842	ADJ
bjmsr-2256	487	2	mordor	mordor	NOUN
bjmsr-2256	487	3	intelligence	intelligence	NOUN
bjmsr-2256	487	4	.	.	PUNCT
bjmsr-2256	488	1	(	(	PUNCT
bjmsr-2256	488	2	2022	2022	NUM
bjmsr-2256	488	3	)	)	PUNCT
bjmsr-2256	488	4	.	.	PUNCT
bjmsr-2256	489	1	hospitality	hospitality	NOUN
bjmsr-2256	489	2	industry	industry	NOUN
bjmsr-2256	489	3	in	in	ADP
bjmsr-2256	489	4	china	china	PROPN
bjmsr-2256	489	5	size	size	NOUN
bjmsr-2256	489	6	,	,	PUNCT
bjmsr-2256	489	7	share	share	NOUN
bjmsr-2256	489	8	&	&	CCONJ
bjmsr-2256	489	9	analysis	analysis	NOUN
bjmsr-2256	489	10	.	.	PUNCT
bjmsr-2256	490	1	retrieved	retrieve	VERB
bjmsr-2256	490	2	from	from	ADP
bjmsr-2256	490	3	https://www.mordorintelligence.com/industry-reports/hospitality-industry-in-china	https://www.mordorintelligence.com/industry-reports/hospitality-industry-in-china	PROPN
bjmsr-2256	490	4	nalluri	nalluri	PROPN
bjmsr-2256	490	5	,	,	PUNCT
bjmsr-2256	490	6	v.	v.	PROPN
bjmsr-2256	490	7	,	,	PUNCT
bjmsr-2256	490	8	yang	yang	PROPN
bjmsr-2256	490	9	,	,	PUNCT
bjmsr-2256	490	10	k.-f	k.-f	PROPN
bjmsr-2256	490	11	.	.	PUNCT
bjmsr-2256	491	1	,	,	PUNCT
bjmsr-2256	491	2	chen	chen	PROPN
bjmsr-2256	491	3	,	,	PUNCT
bjmsr-2256	491	4	l.-s	l.-s	PROPN
bjmsr-2256	491	5	.	.	PUNCT
bjmsr-2256	491	6	,	,	PUNCT
bjmsr-2256	491	7	&	&	CCONJ
bjmsr-2256	491	8	yang	yang	PROPN
bjmsr-2256	491	9	,	,	PUNCT
bjmsr-2256	491	10	t.-y	t.-y	PROPN
bjmsr-2256	491	11	.	.	PUNCT
bjmsr-2256	492	1	k.	k.	PROPN
bjmsr-2256	492	2	(	(	PUNCT
bjmsr-2256	492	3	2023	2023	NUM
bjmsr-2256	492	4	)	)	PUNCT
bjmsr-2256	492	5	.	.	PUNCT
bjmsr-2256	493	1	exploring	explore	VERB
bjmsr-2256	493	2	crucial	crucial	ADJ
bjmsr-2256	493	3	social	social	ADJ
bjmsr-2256	493	4	media	medium	NOUN
bjmsr-2256	493	5	marketing	marketing	NOUN
bjmsr-2256	493	6	factors	factor	NOUN
bjmsr-2256	493	7	for	for	ADP
bjmsr-2256	493	8	improving	improve	VERB
bjmsr-2256	493	9	customer	customer	NOUN
bjmsr-2256	493	10	satisfaction	satisfaction	NOUN
bjmsr-2256	493	11	and	and	CCONJ
bjmsr-2256	493	12	customer	customer	NOUN
bjmsr-2256	493	13	loyalty	loyalty	NOUN
bjmsr-2256	493	14	in	in	ADP
bjmsr-2256	493	15	bed	bed	NOUN
bjmsr-2256	493	16	and	and	CCONJ
bjmsr-2256	493	17	breakfast	breakfast	NOUN
bjmsr-2256	493	18	sectors	sector	NOUN
bjmsr-2256	493	19	in	in	ADP
bjmsr-2256	493	20	taiwan	taiwan	PROPN
bjmsr-2256	493	21	.	.	PUNCT
bjmsr-2256	494	1	international	international	ADJ
bjmsr-2256	494	2	journal	journal	PROPN
bjmsr-2256	494	3	of	of	ADP
bjmsr-2256	494	4	tourism	tourism	NOUN
bjmsr-2256	494	5	cities	city	NOUN
bjmsr-2256	494	6	,	,	PUNCT
bjmsr-2256	494	7	9(2	9(2	NUM
bjmsr-2256	494	8	)	)	PUNCT
bjmsr-2256	494	9	,	,	PUNCT
bjmsr-2256	494	10	429–446	429–446	NUM
bjmsr-2256	494	11	.	.	PUNCT
bjmsr-2256	495	1	https://doi.org/10.1108/ijtc-10-2022-0230	https://doi.org/10.1108/ijtc-10-2022-0230	PROPN
bjmsr-2256	495	2	närvänen	närvänen	PROPN
bjmsr-2256	495	3	,	,	PUNCT
bjmsr-2256	495	4	e.	e.	PROPN
bjmsr-2256	495	5	,	,	PUNCT
bjmsr-2256	495	6	kuusela	kuusela	PROPN
bjmsr-2256	495	7	,	,	PUNCT
bjmsr-2256	495	8	h.	h.	PROPN
bjmsr-2256	495	9	,	,	PUNCT
bjmsr-2256	495	10	paavola	paavola	PROPN
bjmsr-2256	495	11	,	,	PUNCT
bjmsr-2256	495	12	h.	h.	PROPN
bjmsr-2256	495	13	,	,	PUNCT
bjmsr-2256	495	14	&	&	CCONJ
bjmsr-2256	495	15	sirola	sirola	PROPN
bjmsr-2256	495	16	,	,	PUNCT
bjmsr-2256	495	17	n.	n.	PROPN
bjmsr-2256	495	18	(	(	PUNCT
bjmsr-2256	495	19	2020	2020	NUM
bjmsr-2256	495	20	)	)	PUNCT
bjmsr-2256	495	21	.	.	PUNCT
bjmsr-2256	496	1	a	a	DET
bjmsr-2256	496	2	meaning	meaning	NOUN
bjmsr-2256	496	3	-	-	PUNCT
bjmsr-2256	496	4	based	base	VERB
bjmsr-2256	496	5	framework	framework	NOUN
bjmsr-2256	496	6	for	for	ADP
bjmsr-2256	496	7	customer	customer	NOUN
bjmsr-2256	496	8	loyalty	loyalty	NOUN
bjmsr-2256	496	9	.	.	PUNCT
bjmsr-2256	497	1	international	international	ADJ
bjmsr-2256	497	2	journal	journal	PROPN
bjmsr-2256	497	3	of	of	ADP
bjmsr-2256	497	4	retail	retail	PROPN
bjmsr-2256	497	5	&	&	CCONJ
bjmsr-2256	497	6	distribution	distribution	NOUN
bjmsr-2256	497	7	management	management	NOUN
bjmsr-2256	497	8	,	,	PUNCT
bjmsr-2256	497	9	48(8	48(8	NOUN
bjmsr-2256	497	10	)	)	PUNCT
bjmsr-2256	497	11	,	,	PUNCT
bjmsr-2256	497	12	825–843	825–843	NUM
bjmsr-2256	497	13	.	.	PUNCT
bjmsr-2256	498	1	https://doi.org/10.1108/ijrdm-052019-0153	https://doi.org/10.1108/ijrdm-052019-0153	PROPN
bjmsr-2256	498	2	natarajan	natarajan	PROPN
bjmsr-2256	498	3	,	,	PUNCT
bjmsr-2256	498	4	t.	t.	PROPN
bjmsr-2256	498	5	,	,	PUNCT
bjmsr-2256	498	6	&	&	CCONJ
bjmsr-2256	498	7	veera	veera	PROPN
bjmsr-2256	498	8	raghavan	raghavan	PROPN
bjmsr-2256	498	9	,	,	PUNCT
bjmsr-2256	498	10	d.	d.	PROPN
bjmsr-2256	498	11	r.	r.	PROPN
bjmsr-2256	498	12	(	(	PUNCT
bjmsr-2256	498	13	2024	2024	NUM
bjmsr-2256	498	14	)	)	PUNCT
bjmsr-2256	498	15	.	.	PUNCT
bjmsr-2256	499	1	does	do	AUX
bjmsr-2256	499	2	integrated	integrate	VERB
bjmsr-2256	499	3	store	store	NOUN
bjmsr-2256	499	4	service	service	NOUN
bjmsr-2256	499	5	quality	quality	NOUN
bjmsr-2256	499	6	determine	determine	NOUN
bjmsr-2256	499	7	omnichannel	omnichannel	NOUN
bjmsr-2256	499	8	customer	customer	NOUN
bjmsr-2256	499	9	lifetime	lifetime	NOUN
bjmsr-2256	499	10	value	value	NOUN
bjmsr-2256	499	11	?	?	PUNCT
bjmsr-2256	500	1	role	role	NOUN
bjmsr-2256	500	2	of	of	ADP
bjmsr-2256	500	3	commitment	commitment	NOUN
bjmsr-2256	500	4	,	,	PUNCT
bjmsr-2256	500	5	relationship	relationship	NOUN
bjmsr-2256	500	6	proneness	proneness	NOUN
bjmsr-2256	500	7	,	,	PUNCT
bjmsr-2256	500	8	and	and	CCONJ
bjmsr-2256	500	9	relationship	relationship	NOUN
bjmsr-2256	500	10	program	program	NOUN
bjmsr-2256	500	11	receptiveness	receptiveness	NOUN
bjmsr-2256	500	12	.	.	PUNCT
bjmsr-2256	501	1	the	the	DET
bjmsr-2256	501	2	tqm	tqm	PROPN
bjmsr-2256	501	3	journal	journal	NOUN
bjmsr-2256	501	4	,	,	PUNCT
bjmsr-2256	501	5	ahead	ahead	ADV
bjmsr-2256	501	6	-	-	PUNCT
bjmsr-2256	501	7	of	of	ADP
bjmsr-2256	501	8	-	-	PUNCT
bjmsr-2256	501	9	print	print	NOUN
bjmsr-2256	501	10	(	(	PUNCT
bjmsr-2256	501	11	ahead	ahead	ADV
bjmsr-2256	501	12	-	-	PUNCT
bjmsr-2256	501	13	of	of	ADP
bjmsr-2256	501	14	-	-	PUNCT
bjmsr-2256	501	15	print	print	NOUN
bjmsr-2256	501	16	)	)	PUNCT
bjmsr-2256	501	17	.	.	PUNCT
bjmsr-2256	502	1	https://doi.org/10.1108/tqm-09-2023-0276	https://doi.org/10.1108/tqm-09-2023-0276	INTJ
bjmsr-2256	502	2	nelson	nelson	PROPN
bjmsr-2256	502	3	,	,	PUNCT
bjmsr-2256	502	4	c.	c.	PROPN
bjmsr-2256	502	5	a.	a.	PROPN
bjmsr-2256	502	6	,	,	PUNCT
bjmsr-2256	502	7	wang	wang	PROPN
bjmsr-2256	502	8	,	,	PUNCT
bjmsr-2256	502	9	x.	x.	PROPN
bjmsr-2256	502	10	,	,	PUNCT
bjmsr-2256	502	11	&	&	CCONJ
bjmsr-2256	502	12	cui	cui	PROPN
bjmsr-2256	502	13	,	,	PUNCT
bjmsr-2256	502	14	a.	a.	NOUN
bjmsr-2256	502	15	p.	p.	NOUN
bjmsr-2256	502	16	(	(	PUNCT
bjmsr-2256	502	17	2024	2024	NUM
bjmsr-2256	502	18	)	)	PUNCT
bjmsr-2256	502	19	.	.	PUNCT
bjmsr-2256	503	1	more	more	ADJ
bjmsr-2256	503	2	is	be	AUX
bjmsr-2256	503	3	better	well	ADJ
bjmsr-2256	503	4	but	but	CCONJ
bjmsr-2256	503	5	in	in	ADP
bjmsr-2256	503	6	what	what	DET
bjmsr-2256	503	7	direction	direction	NOUN
bjmsr-2256	503	8	?	?	PUNCT
bjmsr-2256	504	1	the	the	DET
bjmsr-2256	504	2	effects	effect	NOUN
bjmsr-2256	504	3	of	of	ADP
bjmsr-2256	504	4	relationship	relationship	NOUN
bjmsr-2256	504	5	marketing	marketing	NOUN
bjmsr-2256	504	6	investment	investment	NOUN
bjmsr-2256	504	7	breadth	breadth	NOUN
bjmsr-2256	504	8	and	and	CCONJ
bjmsr-2256	504	9	depth	depth	NOUN
bjmsr-2256	504	10	on	on	ADP
bjmsr-2256	504	11	customer	customer	NOUN
bjmsr-2256	504	12	gratitude	gratitude	NOUN
bjmsr-2256	504	13	.	.	PUNCT
bjmsr-2256	505	1	industrial	industrial	ADJ
bjmsr-2256	505	2	marketing	marketing	NOUN
bjmsr-2256	505	3	management	management	NOUN
bjmsr-2256	505	4	,	,	PUNCT
bjmsr-2256	505	5	117	117	NUM
bjmsr-2256	505	6	,	,	PUNCT
bjmsr-2256	505	7	188–201	188–201	NUM
bjmsr-2256	505	8	.	.	PUNCT
bjmsr-2256	506	1	https://doi.org/10.1016/j.indmarman.2023.12.022	https://doi.org/10.1016/j.indmarman.2023.12.022	PROPN
bjmsr-2256	506	2	nowlin	nowlin	PROPN
bjmsr-2256	506	3	,	,	PUNCT
bjmsr-2256	506	4	e.	e.	PROPN
bjmsr-2256	506	5	(	(	PUNCT
bjmsr-2256	506	6	2024	2024	NUM
bjmsr-2256	506	7	)	)	PUNCT
bjmsr-2256	506	8	.	.	PUNCT
bjmsr-2256	507	1	a	a	DET
bjmsr-2256	507	2	conceptual	conceptual	ADJ
bjmsr-2256	507	3	exploration	exploration	NOUN
bjmsr-2256	507	4	of	of	ADP
bjmsr-2256	507	5	how	how	SCONJ
bjmsr-2256	507	6	b2b	b2b	PROPN
bjmsr-2256	507	7	salesperson	salesperson	PROPN
bjmsr-2256	507	8	fear	fear	NOUN
bjmsr-2256	507	9	of	of	ADP
bjmsr-2256	507	10	innovation	innovation	NOUN
bjmsr-2256	507	11	influences	influence	NOUN
bjmsr-2256	507	12	role	role	NOUN
bjmsr-2256	507	13	stress	stress	NOUN
bjmsr-2256	507	14	and	and	CCONJ
bjmsr-2256	507	15	customer	customer	NOUN
bjmsr-2256	507	16	-	-	PUNCT
bjmsr-2256	507	17	perceived	perceive	VERB
bjmsr-2256	507	18	service	service	NOUN
bjmsr-2256	507	19	quality	quality	NOUN
bjmsr-2256	507	20	.	.	PUNCT
bjmsr-2256	508	1	in	in	ADP
bjmsr-2256	508	2	j.	j.	PROPN
bjmsr-2256	508	3	n.	n.	PROPN
bjmsr-2256	508	4	sheth	sheth	PROPN
bjmsr-2256	508	5	,	,	PUNCT
bjmsr-2256	508	6	v.	v.	PROPN
bjmsr-2256	508	7	jain	jain	PROPN
bjmsr-2256	508	8	,	,	PUNCT
bjmsr-2256	508	9	e.	e.	PROPN
bjmsr-2256	508	10	mogaji	mogaji	PROPN
bjmsr-2256	508	11	,	,	PUNCT
bjmsr-2256	508	12	&	&	CCONJ
bjmsr-2256	508	13	a.	a.	PROPN
bjmsr-2256	508	14	ambika	ambika	PROPN
bjmsr-2256	508	15	(	(	PUNCT
bjmsr-2256	508	16	eds	eds	PROPN
bjmsr-2256	508	17	.	.	PUNCT
bjmsr-2256	508	18	)	)	PUNCT
bjmsr-2256	508	19	customer	customer	NOUN
bjmsr-2256	508	20	centric	centric	ADJ
bjmsr-2256	508	21	support	support	NOUN
bjmsr-2256	508	22	services	service	NOUN
bjmsr-2256	508	23	in	in	ADP
bjmsr-2256	508	24	the	the	DET
bjmsr-2256	508	25	digital	digital	ADJ
bjmsr-2256	508	26	age	age	NOUN
bjmsr-2256	508	27	:	:	PUNCT
bjmsr-2256	508	28	the	the	DET
bjmsr-2256	508	29	next	next	ADJ
bjmsr-2256	508	30	frontier	frontier	NOUN
bjmsr-2256	508	31	of	of	ADP
bjmsr-2256	508	32	competitive	competitive	ADJ
bjmsr-2256	508	33	advantage	advantage	NOUN
bjmsr-2256	508	34	(	(	PUNCT
bjmsr-2256	508	35	pp	pp	ADP
bjmsr-2256	508	36	.	.	PUNCT
bjmsr-2256	509	1	131–152	131–152	NUM
bjmsr-2256	509	2	)	)	PUNCT
bjmsr-2256	509	3	.	.	PUNCT
bjmsr-2256	510	1	springer	springer	NOUN
bjmsr-2256	510	2	international	international	ADJ
bjmsr-2256	510	3	publishing	publishing	NOUN
bjmsr-2256	510	4	.	.	PUNCT
bjmsr-2256	511	1	https://doi.org/10.1007/978-3-031-37097-7_7	https://doi.org/10.1007/978-3-031-37097-7_7	NOUN
bjmsr-2256	511	2	nusair	nusair	NOUN
bjmsr-2256	511	3	,	,	PUNCT
bjmsr-2256	511	4	k.	k.	PROPN
bjmsr-2256	511	5	,	,	PUNCT
bjmsr-2256	511	6	karatepe	karatepe	PROPN
bjmsr-2256	511	7	,	,	PUNCT
bjmsr-2256	511	8	o.	o.	PROPN
bjmsr-2256	511	9	m.	m.	NOUN
bjmsr-2256	511	10	,	,	PUNCT
bjmsr-2256	511	11	okumus	okumus	PROPN
bjmsr-2256	511	12	,	,	PUNCT
bjmsr-2256	511	13	f.	f.	PROPN
bjmsr-2256	511	14	,	,	PUNCT
bjmsr-2256	511	15	alfarhan	alfarhan	PROPN
bjmsr-2256	511	16	,	,	PUNCT
bjmsr-2256	511	17	u.	u.	PROPN
bjmsr-2256	511	18	f.	f.	PROPN
bjmsr-2256	511	19	,	,	PUNCT
bjmsr-2256	511	20	&	&	CCONJ
bjmsr-2256	511	21	shi	shi	PROPN
bjmsr-2256	511	22	,	,	PUNCT
bjmsr-2256	511	23	f.	f.	PROPN
bjmsr-2256	511	24	(	(	PUNCT
bjmsr-2256	511	25	2024	2024	NUM
bjmsr-2256	511	26	)	)	PUNCT
bjmsr-2256	511	27	.	.	PUNCT
bjmsr-2256	512	1	exploring	explore	VERB
bjmsr-2256	512	2	the	the	DET
bjmsr-2256	512	3	pivotal	pivotal	ADJ
bjmsr-2256	512	4	role	role	NOUN
bjmsr-2256	512	5	of	of	ADP
bjmsr-2256	512	6	community	community	NOUN
bjmsr-2256	512	7	engagement	engagement	NOUN
bjmsr-2256	512	8	on	on	ADP
bjmsr-2256	512	9	tourists	tourist	NOUN
bjmsr-2256	512	10	’	'	PUNCT
bjmsr-2256	512	11	behaviors	behavior	NOUN
bjmsr-2256	512	12	in	in	ADP
bjmsr-2256	512	13	social	social	ADJ
bjmsr-2256	512	14	media	medium	NOUN
bjmsr-2256	512	15	:	:	PUNCT
bjmsr-2256	512	16	a	a	DET
bjmsr-2256	512	17	cross	cross	ADJ
bjmsr-2256	512	18	-	-	ADJ
bjmsr-2256	512	19	national	national	ADJ
bjmsr-2256	512	20	study	study	NOUN
bjmsr-2256	512	21	.	.	PUNCT
bjmsr-2256	513	1	international	international	ADJ
bjmsr-2256	513	2	journal	journal	PROPN
bjmsr-2256	513	3	of	of	ADP
bjmsr-2256	513	4	information	information	NOUN
bjmsr-2256	513	5	management	management	NOUN
bjmsr-2256	513	6	,	,	PUNCT
bjmsr-2256	513	7	74	74	NUM
bjmsr-2256	513	8	,	,	PUNCT
bjmsr-2256	513	9	102701	102701	NUM
bjmsr-2256	513	10	.	.	PUNCT
bjmsr-2256	514	1	https://doi.org/10.1016/j.ijinfomgt.2023.102701	https://doi.org/10.1016/j.ijinfomgt.2023.102701	PROPN
bjmsr-2256	514	2	otto	otto	PROPN
bjmsr-2256	514	3	,	,	PUNCT
bjmsr-2256	514	4	a.	a.	PROPN
bjmsr-2256	514	5	s.	s.	PROPN
bjmsr-2256	514	6	,	,	PUNCT
bjmsr-2256	514	7	szymanski	szymanski	VERB
bjmsr-2256	514	8	,	,	PUNCT
bjmsr-2256	514	9	d.	d.	PROPN
bjmsr-2256	514	10	m.	m.	PROPN
bjmsr-2256	514	11	,	,	PUNCT
bjmsr-2256	514	12	&	&	CCONJ
bjmsr-2256	514	13	varadarajan	varadarajan	PROPN
bjmsr-2256	514	14	,	,	PUNCT
bjmsr-2256	514	15	r.	r.	PROPN
bjmsr-2256	514	16	(	(	PUNCT
bjmsr-2256	514	17	2020	2020	NUM
bjmsr-2256	514	18	)	)	PUNCT
bjmsr-2256	514	19	.	.	PUNCT
bjmsr-2256	515	1	customer	customer	NOUN
bjmsr-2256	515	2	satisfaction	satisfaction	NOUN
bjmsr-2256	515	3	and	and	CCONJ
bjmsr-2256	515	4	firm	firm	ADJ
bjmsr-2256	515	5	performance	performance	NOUN
bjmsr-2256	515	6	:	:	PUNCT
bjmsr-2256	515	7	insights	insight	NOUN
bjmsr-2256	515	8	from	from	ADP
bjmsr-2256	515	9	over	over	ADP
bjmsr-2256	515	10	a	a	DET
bjmsr-2256	515	11	quarter	quarter	NOUN
bjmsr-2256	515	12	century	century	NOUN
bjmsr-2256	515	13	of	of	ADP
bjmsr-2256	515	14	empirical	empirical	ADJ
bjmsr-2256	515	15	research	research	NOUN
bjmsr-2256	515	16	.	.	PUNCT
bjmsr-2256	516	1	journal	journal	NOUN
bjmsr-2256	516	2	of	of	ADP
bjmsr-2256	516	3	the	the	DET
bjmsr-2256	516	4	academy	academy	NOUN
bjmsr-2256	516	5	of	of	ADP
bjmsr-2256	516	6	marketing	marketing	NOUN
bjmsr-2256	516	7	science	science	NOUN
bjmsr-2256	516	8	,	,	PUNCT
bjmsr-2256	516	9	48(3	48(3	PROPN
bjmsr-2256	516	10	)	)	PUNCT
bjmsr-2256	516	11	,	,	PUNCT
bjmsr-2256	516	12	543–564	543–564	NUM
bjmsr-2256	516	13	.	.	PUNCT
bjmsr-2256	517	1	https://doi.org/10.1007/s11747-019-00657-7	https://doi.org/10.1007/s11747-019-00657-7	VERB
bjmsr-2256	517	2	ou	ou	PROPN
bjmsr-2256	517	3	,	,	PUNCT
bjmsr-2256	517	4	c.	c.	PROPN
bjmsr-2256	517	5	x.	x.	PROPN
bjmsr-2256	517	6	,	,	PUNCT
bjmsr-2256	517	7	pavlou	pavlou	PROPN
bjmsr-2256	517	8	,	,	PUNCT
bjmsr-2256	517	9	p.	p.	NOUN
bjmsr-2256	517	10	a.	a.	PROPN
bjmsr-2256	517	11	,	,	PUNCT
bjmsr-2256	517	12	&	&	CCONJ
bjmsr-2256	517	13	davison	davison	PROPN
bjmsr-2256	517	14	,	,	PUNCT
bjmsr-2256	517	15	r.	r.	PROPN
bjmsr-2256	517	16	m.	m.	PROPN
bjmsr-2256	517	17	(	(	PUNCT
bjmsr-2256	517	18	2014	2014	NUM
bjmsr-2256	517	19	)	)	PUNCT
bjmsr-2256	517	20	.	.	PUNCT
bjmsr-2256	518	1	swift	swift	ADJ
bjmsr-2256	518	2	guanxi	guanxi	NOUN
bjmsr-2256	518	3	in	in	ADP
bjmsr-2256	518	4	online	online	ADJ
bjmsr-2256	518	5	marketplaces	marketplace	NOUN
bjmsr-2256	518	6	:	:	PUNCT
bjmsr-2256	518	7	the	the	DET
bjmsr-2256	518	8	role	role	NOUN
bjmsr-2256	518	9	of	of	ADP
bjmsr-2256	518	10	computer	computer	NOUN
bjmsr-2256	518	11	-	-	PUNCT
bjmsr-2256	518	12	mediated	mediate	VERB
bjmsr-2256	518	13	communication	communication	NOUN
bjmsr-2256	518	14	technologies	technology	NOUN
bjmsr-2256	518	15	.	.	PUNCT
bjmsr-2256	519	1	mis	mis	PROPN
bjmsr-2256	519	2	quarterly	quarterly	PROPN
bjmsr-2256	519	3	,	,	PUNCT
bjmsr-2256	519	4	38(1	38(1	PROPN
bjmsr-2256	519	5	)	)	PUNCT
bjmsr-2256	519	6	,	,	PUNCT
bjmsr-2256	519	7	209–230	209–230	NUM
bjmsr-2256	519	8	.	.	PUNCT
bjmsr-2256	520	1	https://doi.org/10.25300/misq/2014/38.1.10	https://doi.org/10.25300/misq/2014/38.1.10	PROPN
bjmsr-2256	520	2	palazzo	palazzo	X
bjmsr-2256	520	3	,	,	PUNCT
bjmsr-2256	520	4	m.	m.	NOUN
bjmsr-2256	520	5	,	,	PUNCT
bjmsr-2256	520	6	foroudi	foroudi	NOUN
bjmsr-2256	520	7	,	,	PUNCT
bjmsr-2256	520	8	p.	p.	NOUN
bjmsr-2256	520	9	,	,	PUNCT
bjmsr-2256	520	10	&	&	CCONJ
bjmsr-2256	520	11	ferri	ferri	PROPN
bjmsr-2256	520	12	,	,	PUNCT
bjmsr-2256	520	13	m.	m.	NOUN
bjmsr-2256	520	14	a.	a.	NOUN
bjmsr-2256	520	15	(	(	PUNCT
bjmsr-2256	520	16	2021	2021	NUM
bjmsr-2256	520	17	)	)	PUNCT
bjmsr-2256	520	18	.	.	PUNCT
bjmsr-2256	521	1	examining	examine	VERB
bjmsr-2256	521	2	antecedents	antecedent	NOUN
bjmsr-2256	521	3	and	and	CCONJ
bjmsr-2256	521	4	consequences	consequence	NOUN
bjmsr-2256	521	5	of	of	ADP
bjmsr-2256	521	6	perceived	perceive	VERB
bjmsr-2256	521	7	service	service	NOUN
bjmsr-2256	521	8	quality	quality	NOUN
bjmsr-2256	521	9	in	in	ADP
bjmsr-2256	521	10	the	the	DET
bjmsr-2256	521	11	hotel	hotel	NOUN
bjmsr-2256	521	12	industry	industry	NOUN
bjmsr-2256	521	13	:	:	PUNCT
bjmsr-2256	521	14	a	a	DET
bjmsr-2256	521	15	comparison	comparison	NOUN
bjmsr-2256	521	16	between	between	ADP
bjmsr-2256	521	17	london	london	PROPN
bjmsr-2256	521	18	and	and	CCONJ
bjmsr-2256	521	19	new	new	PROPN
bjmsr-2256	521	20	york	york	PROPN
bjmsr-2256	521	21	.	.	PUNCT
bjmsr-2256	522	1	the	the	DET
bjmsr-2256	522	2	tqm	tqm	PROPN
bjmsr-2256	522	3	journal	journal	NOUN
bjmsr-2256	522	4	,	,	PUNCT
bjmsr-2256	522	5	33(7	33(7	NUM
bjmsr-2256	522	6	)	)	PUNCT
bjmsr-2256	522	7	,	,	PUNCT
bjmsr-2256	522	8	193–221	193–221	NUM
bjmsr-2256	522	9	.	.	PUNCT
bjmsr-2256	523	1	https://doi.org/10.1108/tqm-09-2020-0203	https://doi.org/10.1108/tqm-09-2020-0203	ADJ
bjmsr-2256	523	2	palmatier	palmatier	NOUN
bjmsr-2256	523	3	,	,	PUNCT
bjmsr-2256	523	4	r.	r.	PROPN
bjmsr-2256	523	5	,	,	PUNCT
bjmsr-2256	523	6	&	&	CCONJ
bjmsr-2256	523	7	steinhoff	steinhoff	PROPN
bjmsr-2256	523	8	,	,	PUNCT
bjmsr-2256	523	9	l.	l.	PROPN
bjmsr-2256	523	10	(	(	PUNCT
bjmsr-2256	523	11	2019	2019	NUM
bjmsr-2256	523	12	)	)	PUNCT
bjmsr-2256	523	13	.	.	PUNCT
bjmsr-2256	524	1	relationship	relationship	NOUN
bjmsr-2256	524	2	marketing	marketing	NOUN
bjmsr-2256	524	3	in	in	ADP
bjmsr-2256	524	4	the	the	DET
bjmsr-2256	524	5	digital	digital	ADJ
bjmsr-2256	524	6	age	age	NOUN
bjmsr-2256	524	7	.	.	PUNCT
bjmsr-2256	525	1	routledge	routledge	PROPN
bjmsr-2256	525	2	.	.	PUNCT
bjmsr-2256	526	1	https://doi.org/10.4324/9781315143583	https://doi.org/10.4324/9781315143583	PROPN
bjmsr-2256	526	2	peng	peng	PROPN
bjmsr-2256	526	3	,	,	PUNCT
bjmsr-2256	526	4	n.	n.	PROPN
bjmsr-2256	526	5	,	,	PUNCT
bjmsr-2256	526	6	&	&	CCONJ
bjmsr-2256	526	7	chen	chen	PROPN
bjmsr-2256	526	8	,	,	PUNCT
bjmsr-2256	526	9	a.	a.	PROPN
bjmsr-2256	526	10	(	(	PUNCT
bjmsr-2256	526	11	2019	2019	NUM
bjmsr-2256	526	12	)	)	PUNCT
bjmsr-2256	526	13	.	.	PUNCT
bjmsr-2256	527	1	examining	examine	VERB
bjmsr-2256	527	2	consumers	consumer	NOUN
bjmsr-2256	527	3	’	’	PART
bjmsr-2256	527	4	luxury	luxury	NOUN
bjmsr-2256	527	5	hotel	hotel	NOUN
bjmsr-2256	527	6	stay	stay	VERB
bjmsr-2256	527	7	repurchase	repurchase	VERB
bjmsr-2256	527	8	intentions	intention	NOUN
bjmsr-2256	527	9	-	-	PUNCT
bjmsr-2256	527	10	incorporating	incorporate	VERB
bjmsr-2256	527	11	a	a	DET
bjmsr-2256	527	12	luxury	luxury	NOUN
bjmsr-2256	527	13	hotel	hotel	NOUN
bjmsr-2256	527	14	brand	brand	NOUN
bjmsr-2256	527	15	attachment	attachment	NOUN
bjmsr-2256	527	16	variable	variable	NOUN
bjmsr-2256	527	17	into	into	ADP
bjmsr-2256	527	18	a	a	DET
bjmsr-2256	527	19	luxury	luxury	NOUN
bjmsr-2256	527	20	consumption	consumption	NOUN
bjmsr-2256	527	21	value	value	NOUN
bjmsr-2256	527	22	model	model	NOUN
bjmsr-2256	527	23	.	.	PUNCT
bjmsr-2256	528	1	international	international	ADJ
bjmsr-2256	528	2	journal	journal	PROPN
bjmsr-2256	528	3	of	of	ADP
bjmsr-2256	528	4	contemporary	contemporary	PROPN
bjmsr-2256	528	5	hospitality	hospitality	PROPN
bjmsr-2256	528	6	management	management	NOUN
bjmsr-2256	528	7	,	,	PUNCT
bjmsr-2256	528	8	31(3	31(3	NUM
bjmsr-2256	528	9	)	)	PUNCT
bjmsr-2256	528	10	,	,	PUNCT
bjmsr-2256	528	11	1348–1366	1348–1366	NUM
bjmsr-2256	528	12	.	.	PUNCT
bjmsr-2256	529	1	https://doi.org/10.1108/ijchm-04-2018-0332	https://doi.org/10.1108/ijchm-04-2018-0332	PROPN
bjmsr-2256	529	2	podsakoff	podsakoff	PROPN
bjmsr-2256	529	3	,	,	PUNCT
bjmsr-2256	529	4	p.	p.	NOUN
bjmsr-2256	529	5	m.	m.	NOUN
bjmsr-2256	529	6	,	,	PUNCT
bjmsr-2256	529	7	mackenzie	mackenzie	PROPN
bjmsr-2256	529	8	,	,	PUNCT
bjmsr-2256	529	9	s.	s.	PROPN
bjmsr-2256	529	10	b.	b.	PROPN
bjmsr-2256	529	11	,	,	PUNCT
bjmsr-2256	529	12	lee	lee	PROPN
bjmsr-2256	529	13	,	,	PUNCT
bjmsr-2256	529	14	j.-y	j.-y	PROPN
bjmsr-2256	529	15	.	.	PROPN
bjmsr-2256	529	16	,	,	PUNCT
bjmsr-2256	529	17	&	&	CCONJ
bjmsr-2256	529	18	podsakoff	podsakoff	PROPN
bjmsr-2256	529	19	,	,	PUNCT
bjmsr-2256	529	20	n.	n.	PROPN
bjmsr-2256	529	21	p.	p.	PROPN
bjmsr-2256	529	22	(	(	PUNCT
bjmsr-2256	529	23	2003	2003	NUM
bjmsr-2256	529	24	)	)	PUNCT
bjmsr-2256	529	25	.	.	PUNCT
bjmsr-2256	530	1	common	common	ADJ
bjmsr-2256	530	2	method	method	NOUN
bjmsr-2256	530	3	biases	bias	NOUN
bjmsr-2256	530	4	in	in	ADP
bjmsr-2256	530	5	behavioral	behavioral	ADJ
bjmsr-2256	530	6	research	research	NOUN
bjmsr-2256	530	7	:	:	PUNCT
bjmsr-2256	530	8	a	a	DET
bjmsr-2256	530	9	critical	critical	ADJ
bjmsr-2256	530	10	review	review	NOUN
bjmsr-2256	530	11	of	of	ADP
bjmsr-2256	530	12	the	the	DET
bjmsr-2256	530	13	literature	literature	NOUN
bjmsr-2256	530	14	and	and	CCONJ
bjmsr-2256	530	15	recommended	recommend	VERB
bjmsr-2256	530	16	remedies	remedy	NOUN
bjmsr-2256	530	17	.	.	PUNCT
bjmsr-2256	531	1	journal	journal	NOUN
bjmsr-2256	531	2	of	of	ADP
bjmsr-2256	531	3	applied	apply	VERB
bjmsr-2256	531	4	psychology	psychology	NOUN
bjmsr-2256	531	5	,	,	PUNCT
bjmsr-2256	531	6	88(5	88(5	PROPN
bjmsr-2256	531	7	)	)	PUNCT
bjmsr-2256	531	8	,	,	PUNCT
bjmsr-2256	531	9	879–903	879–903	NUM
bjmsr-2256	531	10	.	.	PUNCT
bjmsr-2256	532	1	https://doi.org/10.1037/0021-9010.88.5.879	https://doi.org/10.1037/0021-9010.88.5.879	ADJ
bjmsr-2256	532	2	polo	polo	NOUN
bjmsr-2256	532	3	-	-	PUNCT
bjmsr-2256	532	4	peña	peña	NOUN
bjmsr-2256	532	5	,	,	PUNCT
bjmsr-2256	532	6	a.	a.	NOUN
bjmsr-2256	532	7	i.	i.	PROPN
bjmsr-2256	532	8	,	,	PUNCT
bjmsr-2256	532	9	andrews	andrews	PROPN
bjmsr-2256	532	10	,	,	PUNCT
bjmsr-2256	532	11	h.	h.	PROPN
bjmsr-2256	532	12	,	,	PUNCT
bjmsr-2256	532	13	&	&	CCONJ
bjmsr-2256	532	14	torrico	torrico	PROPN
bjmsr-2256	532	15	-	-	PUNCT
bjmsr-2256	532	16	jódar	jódar	NOUN
bjmsr-2256	532	17	,	,	PUNCT
bjmsr-2256	532	18	j.	j.	PROPN
bjmsr-2256	532	19	(	(	PUNCT
bjmsr-2256	532	20	2023	2023	NUM
bjmsr-2256	532	21	)	)	PUNCT
bjmsr-2256	532	22	.	.	PUNCT
bjmsr-2256	533	1	the	the	DET
bjmsr-2256	533	2	role	role	NOUN
bjmsr-2256	533	3	of	of	ADP
bjmsr-2256	533	4	health	health	NOUN
bjmsr-2256	533	5	and	and	CCONJ
bjmsr-2256	533	6	safety	safety	NOUN
bjmsr-2256	533	7	protocols	protocol	NOUN
bjmsr-2256	533	8	and	and	CCONJ
bjmsr-2256	533	9	brand	brand	NOUN
bjmsr-2256	533	10	awareness	awareness	NOUN
bjmsr-2256	533	11	for	for	ADP
bjmsr-2256	533	12	the	the	DET
bjmsr-2256	533	13	recovery	recovery	NOUN
bjmsr-2256	533	14	of	of	ADP
bjmsr-2256	533	15	hotel	hotel	NOUN
bjmsr-2256	533	16	activity	activity	NOUN
bjmsr-2256	533	17	following	follow	VERB
bjmsr-2256	533	18	a	a	DET
bjmsr-2256	533	19	health	health	NOUN
bjmsr-2256	533	20	crisis	crisis	NOUN
bjmsr-2256	533	21	.	.	PUNCT
bjmsr-2256	534	1	journal	journal	PROPN
bjmsr-2256	534	2	of	of	ADP
bjmsr-2256	534	3	hospitality	hospitality	NOUN
bjmsr-2256	534	4	and	and	CCONJ
bjmsr-2256	534	5	tourism	tourism	NOUN
bjmsr-2256	534	6	insights	insight	NOUN
bjmsr-2256	534	7	,	,	PUNCT
bjmsr-2256	534	8	7(1	7(1	NUM
bjmsr-2256	534	9	)	)	PUNCT
bjmsr-2256	534	10	,	,	PUNCT
bjmsr-2256	534	11	500	500	NUM
bjmsr-2256	534	12	–	–	PUNCT
bjmsr-2256	534	13	522	522	NUM
bjmsr-2256	534	14	.	.	PUNCT
bjmsr-2256	535	1	https://doi.org/10.1108/jhti-09-2022-0413	https://doi.org/10.1108/jhti-09-2022-0413	PROPN
bjmsr-2256	535	2	polyakova	polyakova	VERB
bjmsr-2256	535	3	,	,	PUNCT
bjmsr-2256	535	4	o.	o.	PROPN
bjmsr-2256	535	5	,	,	PUNCT
bjmsr-2256	535	6	&	&	CCONJ
bjmsr-2256	535	7	ramchandani	ramchandani	PROPN
bjmsr-2256	535	8	,	,	PUNCT
bjmsr-2256	535	9	g.	g.	PROPN
bjmsr-2256	535	10	(	(	PUNCT
bjmsr-2256	535	11	2023	2023	NUM
bjmsr-2256	535	12	)	)	PUNCT
bjmsr-2256	535	13	.	.	PUNCT
bjmsr-2256	536	1	perceived	perceive	VERB
bjmsr-2256	536	2	service	service	NOUN
bjmsr-2256	536	3	quality	quality	NOUN
bjmsr-2256	536	4	among	among	ADP
bjmsr-2256	536	5	regular	regular	ADJ
bjmsr-2256	536	6	users	user	NOUN
bjmsr-2256	536	7	of	of	ADP
bjmsr-2256	536	8	gyms	gym	NOUN
bjmsr-2256	536	9	in	in	ADP
bjmsr-2256	536	10	public	public	ADJ
bjmsr-2256	536	11	sports	sport	NOUN
bjmsr-2256	536	12	centres	centre	NOUN
bjmsr-2256	536	13	in	in	ADP
bjmsr-2256	536	14	the	the	DET
bjmsr-2256	536	15	uk	uk	PROPN
bjmsr-2256	536	16	.	.	PROPN
bjmsr-2256	536	17	managing	manage	VERB
bjmsr-2256	536	18	sport	sport	NOUN
bjmsr-2256	536	19	and	and	CCONJ
bjmsr-2256	536	20	leisure	leisure	NOUN
bjmsr-2256	536	21	,	,	PUNCT
bjmsr-2256	536	22	28(1	28(1	NOUN
bjmsr-2256	536	23	)	)	PUNCT
bjmsr-2256	536	24	,	,	PUNCT
bjmsr-2256	536	25	35–54	35–54	NUM
bjmsr-2256	536	26	.	.	PUNCT
bjmsr-2256	537	1	https://doi.org/10.1080/23750472.2020.1853594	https://doi.org/10.1080/23750472.2020.1853594	PROPN
bjmsr-2256	537	2	rather	rather	ADV
bjmsr-2256	537	3	,	,	PUNCT
bjmsr-2256	537	4	r.	r.	PROPN
bjmsr-2256	537	5	a.	a.	PROPN
bjmsr-2256	537	6	,	,	PUNCT
bjmsr-2256	537	7	rasul	rasul	PROPN
bjmsr-2256	537	8	,	,	PUNCT
bjmsr-2256	537	9	t.	t.	PROPN
bjmsr-2256	537	10	,	,	PUNCT
bjmsr-2256	537	11	khan	khan	PROPN
bjmsr-2256	537	12	,	,	PUNCT
bjmsr-2256	537	13	h.	h.	PROPN
bjmsr-2256	537	14	,	,	PUNCT
bjmsr-2256	537	15	&	&	CCONJ
bjmsr-2256	537	16	khan	khan	PROPN
bjmsr-2256	537	17	,	,	PUNCT
bjmsr-2256	537	18	i.	i.	PROPN
bjmsr-2256	537	19	(	(	PUNCT
bjmsr-2256	537	20	2024	2024	NUM
bjmsr-2256	537	21	)	)	PUNCT
bjmsr-2256	537	22	.	.	PUNCT
bjmsr-2256	538	1	unveiling	unveil	VERB
bjmsr-2256	538	2	the	the	DET
bjmsr-2256	538	3	dynamics	dynamic	NOUN
bjmsr-2256	538	4	between	between	ADP
bjmsr-2256	538	5	consumer	consumer	NOUN
bjmsr-2256	538	6	brand	brand	NOUN
bjmsr-2256	538	7	engagement	engagement	NOUN
bjmsr-2256	538	8	,	,	PUNCT
bjmsr-2256	538	9	experience	experience	NOUN
bjmsr-2256	538	10	,	,	PUNCT
bjmsr-2256	538	11	and	and	CCONJ
bjmsr-2256	538	12	relationship	relationship	NOUN
bjmsr-2256	538	13	quality	quality	NOUN
bjmsr-2256	538	14	towards	towards	ADP
bjmsr-2256	538	15	luxury	luxury	NOUN
bjmsr-2256	538	16	hotel	hotel	NOUN
bjmsr-2256	538	17	brands	brand	NOUN
bjmsr-2256	538	18	:	:	PUNCT
bjmsr-2256	538	19	moderating	moderate	VERB
bjmsr-2256	538	20	investigation	investigation	NOUN
bjmsr-2256	538	21	of	of	ADP
bjmsr-2256	538	22	brand	brand	NOUN
bjmsr-2256	538	23	reputation	reputation	NOUN
bjmsr-2256	538	24	.	.	PUNCT
bjmsr-2256	539	1	international	international	ADJ
bjmsr-2256	539	2	journal	journal	PROPN
bjmsr-2256	539	3	of	of	ADP
bjmsr-2256	539	4	hospitality	hospitality	PROPN
bjmsr-2256	539	5	management	management	NOUN
bjmsr-2256	539	6	,	,	PUNCT
bjmsr-2256	539	7	116	116	NUM
bjmsr-2256	539	8	,	,	PUNCT
bjmsr-2256	539	9	103572	103572	NUM
bjmsr-2256	539	10	.	.	PUNCT
bjmsr-2256	540	1	https://doi.org/10.1016/j.ijhm.2023.103572	https://doi.org/10.1016/j.ijhm.2023.103572	PROPN
bjmsr-2256	540	2	rooney	rooney	NOUN
bjmsr-2256	540	3	,	,	PUNCT
bjmsr-2256	540	4	t.	t.	PROPN
bjmsr-2256	540	5	,	,	PUNCT
bjmsr-2256	540	6	krolikowska	krolikowska	PROPN
bjmsr-2256	540	7	,	,	PUNCT
bjmsr-2256	540	8	e.	e.	PROPN
bjmsr-2256	540	9	,	,	PUNCT
bjmsr-2256	540	10	&	&	CCONJ
bjmsr-2256	540	11	bruce	bruce	PROPN
bjmsr-2256	540	12	,	,	PUNCT
bjmsr-2256	540	13	h.	h.	PROPN
bjmsr-2256	540	14	l.	l.	PROPN
bjmsr-2256	540	15	(	(	PUNCT
bjmsr-2256	540	16	2021	2021	NUM
bjmsr-2256	540	17	)	)	PUNCT
bjmsr-2256	540	18	.	.	PUNCT
bjmsr-2256	541	1	rethinking	rethink	VERB
bjmsr-2256	541	2	relationship	relationship	NOUN
bjmsr-2256	541	3	marketing	marketing	NOUN
bjmsr-2256	541	4	as	as	ADP
bjmsr-2256	541	5	consumer	consumer	NOUN
bjmsr-2256	541	6	led	lead	VERB
bjmsr-2256	541	7	and	and	CCONJ
bjmsr-2256	541	8	technology	technology	NOUN
bjmsr-2256	541	9	driven	drive	VERB
bjmsr-2256	541	10	:	:	PUNCT
bjmsr-2256	541	11	propositions	proposition	NOUN
bjmsr-2256	541	12	for	for	ADP
bjmsr-2256	541	13	research	research	NOUN
bjmsr-2256	541	14	and	and	CCONJ
bjmsr-2256	541	15	practice	practice	NOUN
bjmsr-2256	541	16	.	.	PUNCT
bjmsr-2256	542	1	journal	journal	NOUN
bjmsr-2256	542	2	of	of	ADP
bjmsr-2256	542	3	relationship	relationship	NOUN
bjmsr-2256	542	4	marketing	marketing	NOUN
bjmsr-2256	542	5	,	,	PUNCT
bjmsr-2256	542	6	20(1	20(1	NUM
bjmsr-2256	542	7	)	)	PUNCT
bjmsr-2256	542	8	,	,	PUNCT
bjmsr-2256	542	9	42–61	42–61	NUM
bjmsr-2256	542	10	.	.	PUNCT
bjmsr-2256	543	1	https://doi.org/10.1080/15332667.2020.1717276	https://doi.org/10.1080/15332667.2020.1717276	PROPN
bjmsr-2256	543	2	ryu	ryu	PROPN
bjmsr-2256	543	3	,	,	PUNCT
bjmsr-2256	543	4	k.	k.	PROPN
bjmsr-2256	543	5	,	,	PUNCT
bjmsr-2256	543	6	lehto	lehto	PROPN
bjmsr-2256	543	7	,	,	PUNCT
bjmsr-2256	543	8	x.	x.	PROPN
bjmsr-2256	543	9	y.	y.	PROPN
bjmsr-2256	543	10	,	,	PUNCT
bjmsr-2256	543	11	gordon	gordon	PROPN
bjmsr-2256	543	12	,	,	PUNCT
bjmsr-2256	543	13	s.	s.	PROPN
bjmsr-2256	543	14	e.	e.	PROPN
bjmsr-2256	543	15	,	,	PUNCT
bjmsr-2256	543	16	&	&	CCONJ
bjmsr-2256	543	17	fu	fu	PROPN
bjmsr-2256	543	18	,	,	PUNCT
bjmsr-2256	543	19	x.	x.	NOUN
bjmsr-2256	543	20	(	(	PUNCT
bjmsr-2256	543	21	2019	2019	NUM
bjmsr-2256	543	22	)	)	PUNCT
bjmsr-2256	543	23	.	.	PUNCT
bjmsr-2256	544	1	effect	effect	NOUN
bjmsr-2256	544	2	of	of	ADP
bjmsr-2256	544	3	a	a	DET
bjmsr-2256	544	4	brand	brand	NOUN
bjmsr-2256	544	5	story	story	NOUN
bjmsr-2256	544	6	structure	structure	NOUN
bjmsr-2256	544	7	on	on	ADP
bjmsr-2256	544	8	narrative	narrative	NOUN
bjmsr-2256	544	9	transportation	transportation	NOUN
bjmsr-2256	544	10	and	and	CCONJ
bjmsr-2256	544	11	perceived	perceive	VERB
bjmsr-2256	544	12	brand	brand	NOUN
bjmsr-2256	544	13	image	image	NOUN
bjmsr-2256	544	14	of	of	ADP
bjmsr-2256	544	15	luxury	luxury	NOUN
bjmsr-2256	544	16	hotels	hotel	NOUN
bjmsr-2256	544	17	.	.	PUNCT
bjmsr-2256	545	1	tourism	tourism	NOUN
bjmsr-2256	545	2	management	management	NOUN
bjmsr-2256	545	3	,	,	PUNCT
bjmsr-2256	545	4	71	71	NUM
bjmsr-2256	545	5	,	,	PUNCT
bjmsr-2256	545	6	348–363	348–363	NUM
bjmsr-2256	545	7	.	.	PUNCT
bjmsr-2256	546	1	https://doi.org/10.1016/j.tourman.2018.10.021	https://doi.org/10.1016/j.tourman.2018.10.021	VERB
bjmsr-2256	546	2	şanlıöz	şanlıöz	PROPN
bjmsr-2256	546	3	-	-	PUNCT
bjmsr-2256	546	4	özgen	özgen	PROPN
bjmsr-2256	546	5	,	,	PUNCT
bjmsr-2256	546	6	h.	h.	PROPN
bjmsr-2256	546	7	k.	k.	PROPN
bjmsr-2256	546	8	,	,	PUNCT
bjmsr-2256	546	9	&	&	CCONJ
bjmsr-2256	546	10	kozak	kozak	PROPN
bjmsr-2256	546	11	,	,	PUNCT
bjmsr-2256	546	12	m.	m.	NOUN
bjmsr-2256	546	13	(	(	PUNCT
bjmsr-2256	546	14	2023	2023	NUM
bjmsr-2256	546	15	)	)	PUNCT
bjmsr-2256	546	16	.	.	PUNCT
bjmsr-2256	547	1	customer	customer	NOUN
bjmsr-2256	547	2	experience	experience	NOUN
bjmsr-2256	547	3	in	in	ADP
bjmsr-2256	547	4	five	five	NUM
bjmsr-2256	547	5	-	-	PUNCT
bjmsr-2256	547	6	star	star	NOUN
bjmsr-2256	547	7	hotel	hotel	NOUN
bjmsr-2256	547	8	businesses	business	NOUN
bjmsr-2256	547	9	:	:	PUNCT
bjmsr-2256	547	10	is	be	AUX
bjmsr-2256	547	11	it	it	PRON
bjmsr-2256	547	12	an	an	DET
bjmsr-2256	547	13	“	"	PUNCT
bjmsr-2256	547	14	experience	experience	NOUN
bjmsr-2256	547	15	”	"	PUNCT
bjmsr-2256	547	16	for	for	ADP
bjmsr-2256	547	17	customers	customer	NOUN
bjmsr-2256	547	18	?	?	PUNCT
bjmsr-2256	548	1	consumer	consumer	NOUN
bjmsr-2256	548	2	behavior	behavior	NOUN
bjmsr-2256	548	3	in	in	ADP
bjmsr-2256	548	4	tourism	tourism	NOUN
bjmsr-2256	548	5	and	and	CCONJ
bjmsr-2256	548	6	hospitality	hospitality	NOUN
bjmsr-2256	548	7	,	,	PUNCT
bjmsr-2256	548	8	18(3	18(3	NUM
bjmsr-2256	548	9	)	)	PUNCT
bjmsr-2256	548	10	,	,	PUNCT
bjmsr-2256	548	11	306–320	306–320	NUM
bjmsr-2256	548	12	.	.	PUNCT
bjmsr-2256	549	1	https://doi.org/10.1108/cbth-112022-0197	https://doi.org/10.1108/cbth-112022-0197	NOUN
bjmsr-2256	549	2	šerić	šerić	ADJ
bjmsr-2256	549	3	,	,	PUNCT
bjmsr-2256	549	4	m.	m.	NOUN
bjmsr-2256	549	5	,	,	PUNCT
bjmsr-2256	549	6	&	&	CCONJ
bjmsr-2256	549	7	gil	gil	PROPN
bjmsr-2256	549	8	-	-	PROPN
bjmsr-2256	549	9	saura	saura	PROPN
bjmsr-2256	549	10	,	,	PUNCT
bjmsr-2256	549	11	i.	i.	PROPN
bjmsr-2256	549	12	(	(	PUNCT
bjmsr-2256	549	13	2019	2019	NUM
bjmsr-2256	549	14	)	)	PUNCT
bjmsr-2256	549	15	.	.	PUNCT
bjmsr-2256	550	1	understanding	understand	VERB
bjmsr-2256	550	2	brand	brand	NOUN
bjmsr-2256	550	3	equity	equity	NOUN
bjmsr-2256	550	4	in	in	ADP
bjmsr-2256	550	5	hotel	hotel	NOUN
bjmsr-2256	550	6	firms	firm	NOUN
bjmsr-2256	550	7	.	.	PUNCT
bjmsr-2256	551	1	what	what	PRON
bjmsr-2256	551	2	is	be	AUX
bjmsr-2256	551	3	the	the	DET
bjmsr-2256	551	4	role	role	NOUN
bjmsr-2256	551	5	of	of	ADP
bjmsr-2256	551	6	brand	brand	NOUN
bjmsr-2256	551	7	loyalty	loyalty	NOUN
bjmsr-2256	551	8	and	and	CCONJ
bjmsr-2256	551	9	satisfaction	satisfaction	NOUN
bjmsr-2256	551	10	?	?	PUNCT
bjmsr-2256	552	1	international	international	ADJ
bjmsr-2256	552	2	journal	journal	PROPN
bjmsr-2256	552	3	of	of	ADP
bjmsr-2256	552	4	contemporary	contemporary	PROPN
bjmsr-2256	552	5	hospitality	hospitality	PROPN
bjmsr-2256	552	6	management	management	NOUN
bjmsr-2256	552	7	,	,	PUNCT
bjmsr-2256	552	8	31(9	31(9	NUM
bjmsr-2256	552	9	)	)	PUNCT
bjmsr-2256	552	10	,	,	PUNCT
bjmsr-2256	552	11	3526–3546	3526–3546	NUM
bjmsr-2256	552	12	.	.	PUNCT
bjmsr-2256	553	1	https://doi.org/10.1108/ijchm-06-2018-0516	https://doi.org/10.1108/ijchm-06-2018-0516	PROPN
bjmsr-2256	553	2	liang	liang	PROPN
bjmsr-2256	553	3	,	,	PUNCT
bjmsr-2256	553	4	bangladesh	bangladesh	PROPN
bjmsr-2256	553	5	journal	journal	NOUN
bjmsr-2256	553	6	of	of	ADP
bjmsr-2256	553	7	multidisciplinary	multidisciplinary	ADJ
bjmsr-2256	553	8	scientific	scientific	ADJ
bjmsr-2256	553	9	research	research	NOUN
bjmsr-2256	553	10	9(6	9(6	NUM
bjmsr-2256	553	11	)	)	PUNCT
bjmsr-2256	553	12	(	(	PUNCT
bjmsr-2256	553	13	2024	2024	NUM
bjmsr-2256	553	14	)	)	PUNCT
bjmsr-2256	553	15	,	,	PUNCT
bjmsr-2256	553	16	1	1	NUM
bjmsr-2256	553	17	-	-	SYM
bjmsr-2256	553	18	16	16	NUM
bjmsr-2256	553	19	15	15	NUM
bjmsr-2256	553	20	shanti	shanti	PROPN
bjmsr-2256	553	21	,	,	PUNCT
bjmsr-2256	553	22	j.	j.	PROPN
bjmsr-2256	553	23	,	,	PUNCT
bjmsr-2256	553	24	&	&	CCONJ
bjmsr-2256	553	25	joshi	joshi	PROPN
bjmsr-2256	553	26	,	,	PUNCT
bjmsr-2256	553	27	g.	g.	PROPN
bjmsr-2256	553	28	(	(	PUNCT
bjmsr-2256	553	29	2022	2022	NUM
bjmsr-2256	553	30	)	)	PUNCT
bjmsr-2256	553	31	.	.	PUNCT
bjmsr-2256	554	1	examining	examine	VERB
bjmsr-2256	554	2	the	the	DET
bjmsr-2256	554	3	impact	impact	NOUN
bjmsr-2256	554	4	of	of	ADP
bjmsr-2256	554	5	environmentally	environmentally	ADV
bjmsr-2256	554	6	sustainable	sustainable	ADJ
bjmsr-2256	554	7	practices	practice	NOUN
bjmsr-2256	554	8	on	on	ADP
bjmsr-2256	554	9	hotel	hotel	NOUN
bjmsr-2256	554	10	brand	brand	NOUN
bjmsr-2256	554	11	equity	equity	PROPN
bjmsr-2256	554	12	:	:	PUNCT
bjmsr-2256	554	13	a	a	DET
bjmsr-2256	554	14	case	case	NOUN
bjmsr-2256	554	15	of	of	ADP
bjmsr-2256	554	16	bangalore	bangalore	NOUN
bjmsr-2256	554	17	hotels	hotel	NOUN
bjmsr-2256	554	18	.	.	PUNCT
bjmsr-2256	555	1	environment	environment	NOUN
bjmsr-2256	555	2	,	,	PUNCT
bjmsr-2256	555	3	development	development	NOUN
bjmsr-2256	555	4	and	and	CCONJ
bjmsr-2256	555	5	sustainability	sustainability	NOUN
bjmsr-2256	555	6	,	,	PUNCT
bjmsr-2256	555	7	24(4	24(4	NUM
bjmsr-2256	555	8	)	)	PUNCT
bjmsr-2256	555	9	,	,	PUNCT
bjmsr-2256	555	10	5764–5782	5764–5782	NUM
bjmsr-2256	555	11	.	.	PUNCT
bjmsr-2256	556	1	https://doi.org/10.1007/s10668-021-01682-9	https://doi.org/10.1007/s10668-021-01682-9	NOUN
bjmsr-2256	556	2	slack	slack	NOUN
bjmsr-2256	556	3	,	,	PUNCT
bjmsr-2256	556	4	n.	n.	NOUN
bjmsr-2256	556	5	,	,	PUNCT
bjmsr-2256	556	6	singh	singh	PROPN
bjmsr-2256	556	7	,	,	PUNCT
bjmsr-2256	556	8	g.	g.	PROPN
bjmsr-2256	556	9	,	,	PUNCT
bjmsr-2256	556	10	&	&	CCONJ
bjmsr-2256	556	11	sharma	sharma	PROPN
bjmsr-2256	556	12	,	,	PUNCT
bjmsr-2256	556	13	s.	s.	PROPN
bjmsr-2256	556	14	(	(	PUNCT
bjmsr-2256	556	15	2020	2020	NUM
bjmsr-2256	556	16	)	)	PUNCT
bjmsr-2256	556	17	.	.	PUNCT
bjmsr-2256	557	1	the	the	DET
bjmsr-2256	557	2	effect	effect	NOUN
bjmsr-2256	557	3	of	of	ADP
bjmsr-2256	557	4	supermarket	supermarket	NOUN
bjmsr-2256	557	5	service	service	NOUN
bjmsr-2256	557	6	quality	quality	NOUN
bjmsr-2256	557	7	dimensions	dimension	NOUN
bjmsr-2256	557	8	and	and	CCONJ
bjmsr-2256	557	9	customer	customer	NOUN
bjmsr-2256	557	10	satisfaction	satisfaction	NOUN
bjmsr-2256	557	11	on	on	ADP
bjmsr-2256	557	12	customer	customer	NOUN
bjmsr-2256	557	13	loyalty	loyalty	NOUN
bjmsr-2256	557	14	and	and	CCONJ
bjmsr-2256	557	15	disloyalty	disloyalty	NOUN
bjmsr-2256	557	16	dimensions	dimension	NOUN
bjmsr-2256	557	17	.	.	PUNCT
bjmsr-2256	558	1	international	international	ADJ
bjmsr-2256	558	2	journal	journal	NOUN
bjmsr-2256	558	3	of	of	ADP
bjmsr-2256	558	4	quality	quality	NOUN
bjmsr-2256	558	5	and	and	CCONJ
bjmsr-2256	558	6	service	service	NOUN
bjmsr-2256	558	7	sciences	science	NOUN
bjmsr-2256	558	8	,	,	PUNCT
bjmsr-2256	558	9	12(3	12(3	NUM
bjmsr-2256	558	10	)	)	PUNCT
bjmsr-2256	558	11	,	,	PUNCT
bjmsr-2256	558	12	297	297	NUM
bjmsr-2256	558	13	–	–	PUNCT
bjmsr-2256	558	14	318	318	NUM
bjmsr-2256	558	15	.	.	PUNCT
bjmsr-2256	559	1	https://doi.org/10.1108/ijqss-10-2019-0114	https://doi.org/10.1108/ijqss-10-2019-0114	PROPN
bjmsr-2256	559	2	smith	smith	PROPN
bjmsr-2256	559	3	travel	travel	PROPN
bjmsr-2256	559	4	research	research	NOUN
bjmsr-2256	559	5	.	.	PUNCT
bjmsr-2256	560	1	(	(	PUNCT
bjmsr-2256	560	2	2020	2020	NUM
bjmsr-2256	560	3	)	)	PUNCT
bjmsr-2256	560	4	.	.	PUNCT
bjmsr-2256	561	1	global	global	ADJ
bjmsr-2256	561	2	hotel	hotel	PROPN
bjmsr-2256	561	3	industry	industry	NOUN
bjmsr-2256	561	4	statistics	statistic	NOUN
bjmsr-2256	561	5	2020	2020	NUM
bjmsr-2256	561	6	.	.	PUNCT
bjmsr-2256	562	1	retrieved	retrieve	VERB
bjmsr-2256	562	2	from	from	ADP
bjmsr-2256	562	3	https://www.str.com/reports/globalhotel-industry-2020	https://www.str.com/reports/globalhotel-industry-2020	NOUN
bjmsr-2256	562	4	sohaib	sohaib	ADJ
bjmsr-2256	562	5	,	,	PUNCT
bjmsr-2256	562	6	m.	m.	NOUN
bjmsr-2256	562	7	,	,	PUNCT
bjmsr-2256	562	8	wang	wang	PROPN
bjmsr-2256	562	9	,	,	PUNCT
bjmsr-2256	562	10	y.	y.	PROPN
bjmsr-2256	562	11	,	,	PUNCT
bjmsr-2256	562	12	iqbal	iqbal	PROPN
bjmsr-2256	562	13	,	,	PUNCT
bjmsr-2256	562	14	k.	k.	PROPN
bjmsr-2256	562	15	,	,	PUNCT
bjmsr-2256	562	16	&	&	CCONJ
bjmsr-2256	562	17	han	han	PROPN
bjmsr-2256	562	18	,	,	PUNCT
bjmsr-2256	562	19	h.	h.	PROPN
bjmsr-2256	562	20	(	(	PUNCT
bjmsr-2256	562	21	2022	2022	NUM
bjmsr-2256	562	22	)	)	PUNCT
bjmsr-2256	562	23	.	.	PUNCT
bjmsr-2256	563	1	nature	nature	NOUN
bjmsr-2256	563	2	-	-	PUNCT
bjmsr-2256	563	3	based	base	VERB
bjmsr-2256	563	4	solutions	solution	NOUN
bjmsr-2256	563	5	,	,	PUNCT
bjmsr-2256	563	6	mental	mental	ADJ
bjmsr-2256	563	7	health	health	NOUN
bjmsr-2256	563	8	,	,	PUNCT
bjmsr-2256	563	9	well	well	ADV
bjmsr-2256	563	10	-	-	PUNCT
bjmsr-2256	563	11	being	being	NOUN
bjmsr-2256	563	12	,	,	PUNCT
bjmsr-2256	563	13	price	price	NOUN
bjmsr-2256	563	14	fairness	fairness	NOUN
bjmsr-2256	563	15	,	,	PUNCT
bjmsr-2256	563	16	attitude	attitude	NOUN
bjmsr-2256	563	17	,	,	PUNCT
bjmsr-2256	563	18	loyalty	loyalty	NOUN
bjmsr-2256	563	19	,	,	PUNCT
bjmsr-2256	563	20	and	and	CCONJ
bjmsr-2256	563	21	evangelism	evangelism	NOUN
bjmsr-2256	563	22	for	for	ADP
bjmsr-2256	563	23	green	green	ADJ
bjmsr-2256	563	24	brands	brand	NOUN
bjmsr-2256	563	25	in	in	ADP
bjmsr-2256	563	26	the	the	DET
bjmsr-2256	563	27	hotel	hotel	NOUN
bjmsr-2256	563	28	context	context	NOUN
bjmsr-2256	563	29	.	.	PUNCT
bjmsr-2256	564	1	international	international	ADJ
bjmsr-2256	564	2	journal	journal	PROPN
bjmsr-2256	564	3	of	of	ADP
bjmsr-2256	564	4	hospitality	hospitality	PROPN
bjmsr-2256	564	5	management	management	NOUN
bjmsr-2256	564	6	,	,	PUNCT
bjmsr-2256	564	7	101	101	NUM
bjmsr-2256	564	8	,	,	PUNCT
bjmsr-2256	564	9	103126	103126	NUM
bjmsr-2256	564	10	.	.	PUNCT
bjmsr-2256	565	1	https://doi.org/10.1016/j.ijhm.2021.103126	https://doi.org/10.1016/j.ijhm.2021.103126	NOUN
bjmsr-2256	565	2	sürücü	sürücü	PROPN
bjmsr-2256	565	3	,	,	PUNCT
bjmsr-2256	565	4	ö.	ö.	NOUN
bjmsr-2256	565	5	,	,	PUNCT
bjmsr-2256	565	6	öztürk	öztürk	NOUN
bjmsr-2256	565	7	,	,	PUNCT
bjmsr-2256	565	8	y.	y.	PROPN
bjmsr-2256	565	9	,	,	PUNCT
bjmsr-2256	565	10	okumus	okumus	PROPN
bjmsr-2256	565	11	,	,	PUNCT
bjmsr-2256	565	12	f.	f.	PROPN
bjmsr-2256	565	13	,	,	PUNCT
bjmsr-2256	565	14	&	&	CCONJ
bjmsr-2256	565	15	bilgihan	bilgihan	PROPN
bjmsr-2256	565	16	,	,	PUNCT
bjmsr-2256	565	17	a.	a.	NOUN
bjmsr-2256	565	18	(	(	PUNCT
bjmsr-2256	565	19	2019	2019	NUM
bjmsr-2256	565	20	)	)	PUNCT
bjmsr-2256	565	21	.	.	PUNCT
bjmsr-2256	566	1	brand	brand	NOUN
bjmsr-2256	566	2	awareness	awareness	NOUN
bjmsr-2256	566	3	,	,	PUNCT
bjmsr-2256	566	4	image	image	NOUN
bjmsr-2256	566	5	,	,	PUNCT
bjmsr-2256	566	6	physical	physical	ADJ
bjmsr-2256	566	7	quality	quality	NOUN
bjmsr-2256	566	8	and	and	CCONJ
bjmsr-2256	566	9	employee	employee	NOUN
bjmsr-2256	566	10	behavior	behavior	NOUN
bjmsr-2256	566	11	as	as	ADP
bjmsr-2256	566	12	building	build	VERB
bjmsr-2256	566	13	blocks	block	NOUN
bjmsr-2256	566	14	of	of	ADP
bjmsr-2256	566	15	customer	customer	NOUN
bjmsr-2256	566	16	-	-	PUNCT
bjmsr-2256	566	17	based	base	VERB
bjmsr-2256	566	18	brand	brand	NOUN
bjmsr-2256	566	19	equity	equity	NOUN
bjmsr-2256	566	20	:	:	PUNCT
bjmsr-2256	566	21	consequences	consequence	NOUN
bjmsr-2256	566	22	in	in	ADP
bjmsr-2256	566	23	the	the	DET
bjmsr-2256	566	24	hotel	hotel	NOUN
bjmsr-2256	566	25	context	context	NOUN
bjmsr-2256	566	26	.	.	PUNCT
bjmsr-2256	567	1	journal	journal	PROPN
bjmsr-2256	567	2	of	of	ADP
bjmsr-2256	567	3	hospitality	hospitality	NOUN
bjmsr-2256	567	4	and	and	CCONJ
bjmsr-2256	567	5	tourism	tourism	NOUN
bjmsr-2256	567	6	management	management	NOUN
bjmsr-2256	567	7	,	,	PUNCT
bjmsr-2256	567	8	40	40	NUM
bjmsr-2256	567	9	,	,	PUNCT
bjmsr-2256	567	10	114–124	114–124	NUM
bjmsr-2256	567	11	.	.	PUNCT
bjmsr-2256	568	1	https://doi.org/10.1016/j.jhtm.2019.07.002	https://doi.org/10.1016/j.jhtm.2019.07.002	NOUN
bjmsr-2256	568	2	tomašević	tomašević	NOUN
bjmsr-2256	568	3	,	,	PUNCT
bjmsr-2256	568	4	a.	a.	NOUN
bjmsr-2256	568	5	(	(	PUNCT
bjmsr-2256	568	6	2018	2018	NUM
bjmsr-2256	568	7	)	)	PUNCT
bjmsr-2256	568	8	.	.	PUNCT
bjmsr-2256	569	1	luxury	luxury	NOUN
bjmsr-2256	569	2	hotels	hotel	NOUN
bjmsr-2256	569	3	.	.	PUNCT
bjmsr-2256	570	1	in	in	ADP
bjmsr-2256	570	2	quality	quality	NOUN
bjmsr-2256	570	3	services	service	NOUN
bjmsr-2256	570	4	and	and	CCONJ
bjmsr-2256	570	5	experiences	experience	NOUN
bjmsr-2256	570	6	in	in	ADP
bjmsr-2256	570	7	hospitality	hospitality	NOUN
bjmsr-2256	570	8	and	and	CCONJ
bjmsr-2256	570	9	tourism	tourism	NOUN
bjmsr-2256	570	10	,	,	PUNCT
bjmsr-2256	570	11	9	9	NUM
bjmsr-2256	570	12	,	,	PUNCT
bjmsr-2256	570	13	195–211	195–211	NUM
bjmsr-2256	570	14	.	.	PUNCT
bjmsr-2256	571	1	emerald	emerald	NOUN
bjmsr-2256	571	2	publishing	publishing	PROPN
bjmsr-2256	571	3	limited	limit	VERB
bjmsr-2256	571	4	.	.	PUNCT
bjmsr-2256	572	1	https://doi.org/10.1108/s2042-144320180000009014	https://doi.org/10.1108/s2042-144320180000009014	PROPN
bjmsr-2256	572	2	wai	wai	PROPN
bjmsr-2256	572	3	lai	lai	PROPN
bjmsr-2256	572	4	,	,	PUNCT
bjmsr-2256	572	5	i.	i.	PROPN
bjmsr-2256	572	6	k.	k.	PROPN
bjmsr-2256	572	7	(	(	PUNCT
bjmsr-2256	572	8	2019	2019	NUM
bjmsr-2256	572	9	)	)	PUNCT
bjmsr-2256	572	10	.	.	PUNCT
bjmsr-2256	573	1	hotel	hotel	NOUN
bjmsr-2256	573	2	image	image	NOUN
bjmsr-2256	573	3	and	and	CCONJ
bjmsr-2256	573	4	reputation	reputation	NOUN
bjmsr-2256	573	5	on	on	ADP
bjmsr-2256	573	6	building	build	VERB
bjmsr-2256	573	7	customer	customer	NOUN
bjmsr-2256	573	8	loyalty	loyalty	NOUN
bjmsr-2256	573	9	:	:	PUNCT
bjmsr-2256	573	10	an	an	DET
bjmsr-2256	573	11	empirical	empirical	ADJ
bjmsr-2256	573	12	study	study	NOUN
bjmsr-2256	573	13	in	in	ADP
bjmsr-2256	573	14	macau	macau	PROPN
bjmsr-2256	573	15	.	.	PUNCT
bjmsr-2256	574	1	journal	journal	PROPN
bjmsr-2256	574	2	of	of	ADP
bjmsr-2256	574	3	hospitality	hospitality	NOUN
bjmsr-2256	574	4	and	and	CCONJ
bjmsr-2256	574	5	tourism	tourism	NOUN
bjmsr-2256	574	6	management	management	NOUN
bjmsr-2256	574	7	,	,	PUNCT
bjmsr-2256	574	8	38	38	NUM
bjmsr-2256	574	9	,	,	PUNCT
bjmsr-2256	574	10	111–121	111–121	NUM
bjmsr-2256	574	11	.	.	PUNCT
bjmsr-2256	575	1	https://doi.org/10.1016/j.jhtm.2019.01.003	https://doi.org/10.1016/j.jhtm.2019.01.003	PRON
bjmsr-2256	575	2	wu	wu	PROPN
bjmsr-2256	575	3	,	,	PUNCT
bjmsr-2256	575	4	h.-c	h.-c	PROPN
bjmsr-2256	575	5	.	.	PUNCT
bjmsr-2256	575	6	,	,	PUNCT
bjmsr-2256	575	7	&	&	CCONJ
bjmsr-2256	575	8	chang	chang	PROPN
bjmsr-2256	575	9	,	,	PUNCT
bjmsr-2256	575	10	y.-y	y.-y	PROPN
bjmsr-2256	575	11	.	.	PUNCT
bjmsr-2256	576	1	(	(	PUNCT
bjmsr-2256	576	2	2024	2024	NUM
bjmsr-2256	576	3	)	)	PUNCT
bjmsr-2256	576	4	.	.	PUNCT
bjmsr-2256	577	1	underwater	underwater	ADJ
bjmsr-2256	577	2	hotel	hotel	NOUN
bjmsr-2256	577	3	attachment	attachment	NOUN
bjmsr-2256	577	4	,	,	PUNCT
bjmsr-2256	577	5	experiential	experiential	ADJ
bjmsr-2256	577	6	service	service	NOUN
bjmsr-2256	577	7	outcomes	outcome	NOUN
bjmsr-2256	577	8	,	,	PUNCT
bjmsr-2256	577	9	experiential	experiential	ADJ
bjmsr-2256	577	10	relationship	relationship	NOUN
bjmsr-2256	577	11	investment	investment	NOUN
bjmsr-2256	577	12	and	and	CCONJ
bjmsr-2256	577	13	intention	intention	NOUN
bjmsr-2256	577	14	to	to	PART
bjmsr-2256	577	15	stay	stay	VERB
bjmsr-2256	577	16	.	.	PUNCT
bjmsr-2256	578	1	international	international	ADJ
bjmsr-2256	578	2	journal	journal	PROPN
bjmsr-2256	578	3	of	of	ADP
bjmsr-2256	578	4	hospitality	hospitality	PROPN
bjmsr-2256	578	5	&	&	CCONJ
bjmsr-2256	578	6	tourism	tourism	PROPN
bjmsr-2256	578	7	administration	administration	PROPN
bjmsr-2256	578	8	,	,	PUNCT
bjmsr-2256	578	9	25(1	25(1	NUM
bjmsr-2256	578	10	)	)	PUNCT
bjmsr-2256	578	11	,	,	PUNCT
bjmsr-2256	578	12	220–247	220–247	NUM
bjmsr-2256	578	13	.	.	PUNCT
bjmsr-2256	579	1	https://doi.org/10.1080/15256480.2022.2092250	https://doi.org/10.1080/15256480.2022.2092250	PROPN
bjmsr-2256	579	2	wu	wu	PROPN
bjmsr-2256	579	3	,	,	PUNCT
bjmsr-2256	579	4	l.	l.	PROPN
bjmsr-2256	579	5	,	,	PUNCT
bjmsr-2256	579	6	yang	yang	PROPN
bjmsr-2256	579	7	,	,	PUNCT
bjmsr-2256	579	8	w.	w.	PROPN
bjmsr-2256	579	9	,	,	PUNCT
bjmsr-2256	579	10	gao	gao	PROPN
bjmsr-2256	579	11	,	,	PUNCT
bjmsr-2256	579	12	y.	y.	PROPN
bjmsr-2256	579	13	(	(	PUNCT
bjmsr-2256	579	14	lisa	lisa	PROPN
bjmsr-2256	579	15	)	)	PUNCT
bjmsr-2256	579	16	,	,	PUNCT
bjmsr-2256	579	17	&	&	CCONJ
bjmsr-2256	579	18	ma	ma	PROPN
bjmsr-2256	579	19	,	,	PUNCT
bjmsr-2256	579	20	s.	s.	PROPN
bjmsr-2256	579	21	(	(	PUNCT
bjmsr-2256	579	22	david	david	PROPN
bjmsr-2256	579	23	)	)	PUNCT
bjmsr-2256	579	24	.	.	PUNCT
bjmsr-2256	580	1	(	(	PUNCT
bjmsr-2256	580	2	2023	2023	NUM
bjmsr-2256	580	3	)	)	PUNCT
bjmsr-2256	580	4	.	.	PUNCT
bjmsr-2256	581	1	feeling	feel	VERB
bjmsr-2256	581	2	luxe	luxe	ADJ
bjmsr-2256	581	3	:	:	PUNCT
bjmsr-2256	581	4	a	a	DET
bjmsr-2256	581	5	topic	topic	NOUN
bjmsr-2256	581	6	modeling	model	VERB
bjmsr-2256	581	7	×	×	NOUN
bjmsr-2256	581	8	emotion	emotion	NOUN
bjmsr-2256	581	9	detection	detection	NOUN
bjmsr-2256	581	10	analysis	analysis	NOUN
bjmsr-2256	581	11	of	of	ADP
bjmsr-2256	581	12	luxury	luxury	NOUN
bjmsr-2256	581	13	hotel	hotel	NOUN
bjmsr-2256	581	14	experiences	experience	NOUN
bjmsr-2256	581	15	.	.	PUNCT
bjmsr-2256	582	1	journal	journal	PROPN
bjmsr-2256	582	2	of	of	ADP
bjmsr-2256	582	3	hospitality	hospitality	PROPN
bjmsr-2256	582	4	&	&	CCONJ
bjmsr-2256	582	5	tourism	tourism	NOUN
bjmsr-2256	582	6	research	research	NOUN
bjmsr-2256	582	7	,	,	PUNCT
bjmsr-2256	582	8	47(8	47(8	NOUN
bjmsr-2256	582	9	)	)	PUNCT
bjmsr-2256	582	10	,	,	PUNCT
bjmsr-2256	582	11	1425–1452	1425–1452	NUM
bjmsr-2256	582	12	.	.	PUNCT
bjmsr-2256	583	1	https://doi.org/10.1177/10963480221103222	https://doi.org/10.1177/10963480221103222	PROPN
bjmsr-2256	583	2	zhang	zhang	PROPN
bjmsr-2256	583	3	,	,	PUNCT
bjmsr-2256	583	4	m.	m.	NOUN
bjmsr-2256	583	5	,	,	PUNCT
bjmsr-2256	583	6	sun	sun	PROPN
bjmsr-2256	583	7	,	,	PUNCT
bjmsr-2256	583	8	l.	l.	PROPN
bjmsr-2256	583	9	,	,	PUNCT
bjmsr-2256	583	10	qin	qin	PROPN
bjmsr-2256	583	11	,	,	PUNCT
bjmsr-2256	583	12	f.	f.	PROPN
bjmsr-2256	583	13	,	,	PUNCT
bjmsr-2256	583	14	&	&	CCONJ
bjmsr-2256	583	15	wang	wang	PROPN
bjmsr-2256	583	16	,	,	PUNCT
bjmsr-2256	583	17	g.	g.	PROPN
bjmsr-2256	583	18	a.	a.	PROPN
bjmsr-2256	583	19	(	(	PUNCT
bjmsr-2256	583	20	2021	2021	NUM
bjmsr-2256	583	21	)	)	PUNCT
bjmsr-2256	583	22	.	.	PUNCT
bjmsr-2256	584	1	e	e	X
bjmsr-2256	584	2	-	-	NOUN
bjmsr-2256	584	3	service	service	ADJ
bjmsr-2256	584	4	quality	quality	NOUN
bjmsr-2256	584	5	on	on	ADP
bjmsr-2256	584	6	live	live	ADJ
bjmsr-2256	584	7	streaming	streaming	NOUN
bjmsr-2256	584	8	platforms	platform	NOUN
bjmsr-2256	584	9	:	:	PUNCT
bjmsr-2256	584	10	swift	swift	ADJ
bjmsr-2256	584	11	guanxi	guanxi	NOUN
bjmsr-2256	584	12	perspective	perspective	NOUN
bjmsr-2256	584	13	.	.	PUNCT
bjmsr-2256	585	1	journal	journal	PROPN
bjmsr-2256	585	2	of	of	ADP
bjmsr-2256	585	3	services	service	NOUN
bjmsr-2256	585	4	marketing	marketing	NOUN
bjmsr-2256	585	5	,	,	PUNCT
bjmsr-2256	585	6	35(3	35(3	NUM
bjmsr-2256	585	7	)	)	PUNCT
bjmsr-2256	585	8	,	,	PUNCT
bjmsr-2256	585	9	312–324	312–324	NUM
bjmsr-2256	585	10	.	.	PUNCT
bjmsr-2256	586	1	https://doi.org/10.1108/jsm-01-2020-0009	https://doi.org/10.1108/jsm-01-2020-0009	PROPN
bjmsr-2256	586	2	ziyae	ziyae	PROPN
bjmsr-2256	586	3	,	,	PUNCT
bjmsr-2256	586	4	b.	b.	PROPN
bjmsr-2256	586	5	,	,	PUNCT
bjmsr-2256	586	6	sadeghi	sadeghi	PROPN
bjmsr-2256	586	7	,	,	PUNCT
bjmsr-2256	586	8	h.	h.	PROPN
bjmsr-2256	586	9	,	,	PUNCT
bjmsr-2256	586	10	&	&	CCONJ
bjmsr-2256	586	11	golmohammadi	golmohammadi	PROPN
bjmsr-2256	586	12	,	,	PUNCT
bjmsr-2256	586	13	m.	m.	NOUN
bjmsr-2256	586	14	(	(	PUNCT
bjmsr-2256	586	15	2021	2021	NUM
bjmsr-2256	586	16	)	)	PUNCT
bjmsr-2256	586	17	.	.	PUNCT
bjmsr-2256	587	1	service	service	NOUN
bjmsr-2256	587	2	innovation	innovation	NOUN
bjmsr-2256	587	3	in	in	ADP
bjmsr-2256	587	4	the	the	DET
bjmsr-2256	587	5	hotel	hotel	NOUN
bjmsr-2256	587	6	industry	industry	NOUN
bjmsr-2256	587	7	:	:	PUNCT
bjmsr-2256	587	8	the	the	DET
bjmsr-2256	587	9	dynamic	dynamic	ADJ
bjmsr-2256	587	10	capabilities	capability	NOUN
bjmsr-2256	587	11	view	view	NOUN
bjmsr-2256	587	12	.	.	PUNCT
bjmsr-2256	588	1	journal	journal	NOUN
bjmsr-2256	588	2	of	of	ADP
bjmsr-2256	588	3	enterprising	enterprise	VERB
bjmsr-2256	588	4	communities	community	NOUN
bjmsr-2256	588	5	:	:	PUNCT
bjmsr-2256	588	6	people	people	NOUN
bjmsr-2256	588	7	and	and	CCONJ
bjmsr-2256	588	8	places	place	NOUN
bjmsr-2256	588	9	in	in	ADP
bjmsr-2256	588	10	the	the	DET
bjmsr-2256	588	11	global	global	ADJ
bjmsr-2256	588	12	economy	economy	NOUN
bjmsr-2256	588	13	,	,	PUNCT
bjmsr-2256	588	14	16(4	16(4	NUM
bjmsr-2256	588	15	)	)	PUNCT
bjmsr-2256	588	16	,	,	PUNCT
bjmsr-2256	588	17	582–602	582–602	NUM
bjmsr-2256	588	18	.	.	PUNCT
bjmsr-2256	589	1	https://doi.org/10.1108/jec-12-2020-0205	https://doi.org/10.1108/jec-12-2020-0205	PRON
bjmsr-2256	589	2	appendices	appendix	NOUN
bjmsr-2256	589	3	appendix	appendix	VERB
bjmsr-2256	589	4	a	a	DET
bjmsr-2256	589	5	:	:	PUNCT
bjmsr-2256	589	6	measurement	measurement	NOUN
bjmsr-2256	589	7	items	item	NOUN
bjmsr-2256	589	8	and	and	CCONJ
bjmsr-2256	589	9	respective	respective	ADJ
bjmsr-2256	589	10	sources	source	NOUN
bjmsr-2256	589	11	no	no	INTJ
bjmsr-2256	589	12	.	.	PUNCT
bjmsr-2256	590	1	modified	modify	VERB
bjmsr-2256	590	2	scale	scale	NOUN
bjmsr-2256	590	3	items	item	NOUN
bjmsr-2256	590	4	used	use	VERB
bjmsr-2256	590	5	in	in	ADP
bjmsr-2256	590	6	this	this	DET
bjmsr-2256	590	7	study	study	NOUN
bjmsr-2256	590	8	source	source	NOUN
bjmsr-2256	590	9	word	word	NOUN
bjmsr-2256	590	10	-	-	PUNCT
bjmsr-2256	590	11	of	of	ADP
bjmsr-2256	590	12	-	-	PUNCT
bjmsr-2256	590	13	mouth	mouth	NOUN
bjmsr-2256	590	14	communication	communication	NOUN
bjmsr-2256	590	15	my	my	PRON
bjmsr-2256	590	16	family	family	NOUN
bjmsr-2256	590	17	/	/	SYM
bjmsr-2256	590	18	friends	friend	NOUN
bjmsr-2256	590	19	influenced	influence	VERB
bjmsr-2256	590	20	my	my	PRON
bjmsr-2256	590	21	attitude	attitude	NOUN
bjmsr-2256	590	22	towards	towards	ADP
bjmsr-2256	590	23	this	this	DET
bjmsr-2256	590	24	hotel	hotel	NOUN
bjmsr-2256	590	25	.	.	PUNCT
bjmsr-2256	591	1	my	my	PRON
bjmsr-2256	591	2	family	family	NOUN
bjmsr-2256	591	3	/	/	SYM
bjmsr-2256	591	4	friends	friend	NOUN
bjmsr-2256	591	5	mentioned	mention	VERB
bjmsr-2256	591	6	things	thing	NOUN
bjmsr-2256	591	7	i	i	PRON
bjmsr-2256	591	8	had	have	AUX
bjmsr-2256	591	9	not	not	PART
bjmsr-2256	591	10	considered	consider	VERB
bjmsr-2256	591	11	about	about	ADP
bjmsr-2256	591	12	this	this	DET
bjmsr-2256	591	13	hotel	hotel	NOUN
bjmsr-2256	591	14	.	.	PUNCT
bjmsr-2256	592	1	my	my	PRON
bjmsr-2256	592	2	family	family	NOUN
bjmsr-2256	592	3	/	/	SYM
bjmsr-2256	592	4	friends	friend	NOUN
bjmsr-2256	592	5	provided	provide	VERB
bjmsr-2256	592	6	some	some	DET
bjmsr-2256	592	7	different	different	ADJ
bjmsr-2256	592	8	ideas	idea	NOUN
bjmsr-2256	592	9	about	about	ADP
bjmsr-2256	592	10	this	this	DET
bjmsr-2256	592	11	hotel	hotel	NOUN
bjmsr-2256	592	12	.	.	PUNCT
bjmsr-2256	593	1	my	my	PRON
bjmsr-2256	593	2	family	family	NOUN
bjmsr-2256	593	3	/	/	SYM
bjmsr-2256	593	4	friends	friend	NOUN
bjmsr-2256	593	5	influenced	influence	VERB
bjmsr-2256	593	6	my	my	PRON
bjmsr-2256	593	7	evaluation	evaluation	NOUN
bjmsr-2256	593	8	of	of	ADP
bjmsr-2256	593	9	this	this	DET
bjmsr-2256	593	10	hotel	hotel	NOUN
bjmsr-2256	593	11	.	.	PUNCT
bjmsr-2256	594	1	my	my	PRON
bjmsr-2256	594	2	family	family	NOUN
bjmsr-2256	594	3	/	/	SYM
bjmsr-2256	594	4	friends	friend	NOUN
bjmsr-2256	594	5	helped	help	VERB
bjmsr-2256	594	6	me	i	PRON
bjmsr-2256	594	7	decide	decide	VERB
bjmsr-2256	594	8	on	on	ADP
bjmsr-2256	594	9	selecting	select	VERB
bjmsr-2256	594	10	this	this	DET
bjmsr-2256	594	11	hotel	hotel	NOUN
bjmsr-2256	594	12	.	.	PUNCT
bjmsr-2256	595	1	o'cass	o'cass	PROPN
bjmsr-2256	595	2	and	and	CCONJ
bjmsr-2256	595	3	grace	grace	NOUN
bjmsr-2256	595	4	(	(	PUNCT
bjmsr-2256	595	5	2004	2004	NUM
bjmsr-2256	595	6	)	)	PUNCT
bjmsr-2256	595	7	.	.	PUNCT
bjmsr-2256	596	1	perceived	perceive	VERB
bjmsr-2256	596	2	price	price	NOUN
bjmsr-2256	596	3	fairness	fairness	NOUN
bjmsr-2256	596	4	i	i	PRON
bjmsr-2256	596	5	think	think	VERB
bjmsr-2256	596	6	the	the	DET
bjmsr-2256	596	7	price	price	NOUN
bjmsr-2256	596	8	i	i	PRON
bjmsr-2256	596	9	paid	pay	VERB
bjmsr-2256	596	10	for	for	ADP
bjmsr-2256	596	11	this	this	DET
bjmsr-2256	596	12	hotel	hotel	NOUN
bjmsr-2256	596	13	is	be	AUX
bjmsr-2256	596	14	fair	fair	ADJ
bjmsr-2256	596	15	.	.	PUNCT
bjmsr-2256	597	1	i	i	PRON
bjmsr-2256	597	2	think	think	VERB
bjmsr-2256	597	3	the	the	DET
bjmsr-2256	597	4	price	price	NOUN
bjmsr-2256	597	5	i	i	PRON
bjmsr-2256	597	6	paid	pay	VERB
bjmsr-2256	597	7	for	for	ADP
bjmsr-2256	597	8	this	this	DET
bjmsr-2256	597	9	hotel	hotel	NOUN
bjmsr-2256	597	10	is	be	AUX
bjmsr-2256	597	11	reasonable	reasonable	ADJ
bjmsr-2256	597	12	.	.	PUNCT
bjmsr-2256	598	1	i	i	PRON
bjmsr-2256	598	2	think	think	VERB
bjmsr-2256	598	3	the	the	DET
bjmsr-2256	598	4	price	price	NOUN
bjmsr-2256	598	5	i	i	PRON
bjmsr-2256	598	6	paid	pay	VERB
bjmsr-2256	598	7	for	for	ADP
bjmsr-2256	598	8	this	this	DET
bjmsr-2256	598	9	hotel	hotel	NOUN
bjmsr-2256	598	10	is	be	AUX
bjmsr-2256	598	11	appropriate	appropriate	ADJ
bjmsr-2256	598	12	.	.	PUNCT
bjmsr-2256	599	1	i	i	PRON
bjmsr-2256	599	2	think	think	VERB
bjmsr-2256	599	3	the	the	DET
bjmsr-2256	599	4	price	price	NOUN
bjmsr-2256	599	5	i	i	PRON
bjmsr-2256	599	6	paid	pay	VERB
bjmsr-2256	599	7	for	for	ADP
bjmsr-2256	599	8	this	this	DET
bjmsr-2256	599	9	hotel	hotel	NOUN
bjmsr-2256	599	10	is	be	AUX
bjmsr-2256	599	11	acceptable	acceptable	ADJ
bjmsr-2256	599	12	.	.	PUNCT
bjmsr-2256	600	1	darke	darke	PROPN
bjmsr-2256	600	2	and	and	CCONJ
bjmsr-2256	600	3	dahl	dahl	PROPN
bjmsr-2256	600	4	(	(	PUNCT
bjmsr-2256	600	5	2003	2003	NUM
bjmsr-2256	600	6	)	)	PUNCT
bjmsr-2256	600	7	.	.	PUNCT
bjmsr-2256	601	1	social	social	ADJ
bjmsr-2256	601	2	media	medium	NOUN
bjmsr-2256	601	3	marketing	market	VERB
bjmsr-2256	601	4	this	this	DET
bjmsr-2256	601	5	hotel	hotel	NOUN
bjmsr-2256	601	6	's	's	PART
bjmsr-2256	601	7	social	social	ADJ
bjmsr-2256	601	8	media	medium	NOUN
bjmsr-2256	601	9	site	site	NOUN
bjmsr-2256	601	10	shares	share	VERB
bjmsr-2256	601	11	enjoyable	enjoyable	ADJ
bjmsr-2256	601	12	content	content	NOUN
bjmsr-2256	601	13	.	.	PUNCT
bjmsr-2256	602	1	this	this	DET
bjmsr-2256	602	2	hotel	hotel	NOUN
bjmsr-2256	602	3	's	's	PART
bjmsr-2256	602	4	social	social	ADJ
bjmsr-2256	602	5	media	medium	NOUN
bjmsr-2256	602	6	site	site	NOUN
bjmsr-2256	602	7	is	be	AUX
bjmsr-2256	602	8	up	up	ADP
bjmsr-2256	602	9	to	to	ADP
bjmsr-2256	602	10	date	date	NOUN
bjmsr-2256	602	11	.	.	PUNCT
bjmsr-2256	603	1	this	this	DET
bjmsr-2256	603	2	hotel	hotel	NOUN
bjmsr-2256	603	3	's	's	PART
bjmsr-2256	603	4	social	social	ADJ
bjmsr-2256	603	5	media	medium	NOUN
bjmsr-2256	603	6	site	site	NOUN
bjmsr-2256	603	7	facilitates	facilitate	VERB
bjmsr-2256	603	8	two	two	NUM
bjmsr-2256	603	9	-	-	PUNCT
bjmsr-2256	603	10	way	way	NOUN
bjmsr-2256	603	11	interaction	interaction	NOUN
bjmsr-2256	603	12	with	with	ADP
bjmsr-2256	603	13	others	other	NOUN
bjmsr-2256	603	14	.	.	PUNCT
bjmsr-2256	604	1	this	this	DET
bjmsr-2256	604	2	hotel	hotel	NOUN
bjmsr-2256	604	3	's	's	PART
bjmsr-2256	604	4	social	social	ADJ
bjmsr-2256	604	5	media	medium	NOUN
bjmsr-2256	604	6	site	site	NOUN
bjmsr-2256	604	7	allows	allow	VERB
bjmsr-2256	604	8	users	user	NOUN
bjmsr-2256	604	9	to	to	PART
bjmsr-2256	604	10	search	search	VERB
bjmsr-2256	604	11	for	for	ADP
bjmsr-2256	604	12	customized	customized	ADJ
bjmsr-2256	604	13	information	information	NOUN
bjmsr-2256	604	14	.	.	PUNCT
bjmsr-2256	605	1	this	this	DET
bjmsr-2256	605	2	hotel	hotel	NOUN
bjmsr-2256	605	3	's	's	PART
bjmsr-2256	605	4	social	social	ADJ
bjmsr-2256	605	5	media	medium	NOUN
bjmsr-2256	605	6	site	site	NOUN
bjmsr-2256	605	7	makes	make	VERB
bjmsr-2256	605	8	me	i	PRON
bjmsr-2256	605	9	want	want	VERB
bjmsr-2256	605	10	to	to	PART
bjmsr-2256	605	11	share	share	VERB
bjmsr-2256	605	12	my	my	PRON
bjmsr-2256	605	13	opinions	opinion	NOUN
bjmsr-2256	605	14	on	on	ADP
bjmsr-2256	605	15	brands	brand	NOUN
bjmsr-2256	605	16	,	,	PUNCT
bjmsr-2256	605	17	items	item	NOUN
bjmsr-2256	605	18	,	,	PUNCT
bjmsr-2256	605	19	or	or	CCONJ
bjmsr-2256	605	20	services	service	NOUN
bjmsr-2256	605	21	i	i	PRON
bjmsr-2256	605	22	have	have	AUX
bjmsr-2256	605	23	acquired	acquire	VERB
bjmsr-2256	605	24	with	with	ADP
bjmsr-2256	605	25	others	other	NOUN
bjmsr-2256	605	26	.	.	PUNCT
bjmsr-2256	606	1	kim	kim	PROPN
bjmsr-2256	606	2	and	and	CCONJ
bjmsr-2256	606	3	ko	ko	PROPN
bjmsr-2256	606	4	(	(	PUNCT
bjmsr-2256	606	5	2010	2010	NUM
bjmsr-2256	606	6	)	)	PUNCT
bjmsr-2256	606	7	.	.	PUNCT
bjmsr-2256	607	1	service	service	NOUN
bjmsr-2256	607	2	innovation	innovation	NOUN
bjmsr-2256	607	3	i	i	PRON
bjmsr-2256	607	4	feel	feel	VERB
bjmsr-2256	607	5	this	this	DET
bjmsr-2256	607	6	hotel	hotel	NOUN
bjmsr-2256	607	7	's	's	PART
bjmsr-2256	607	8	products	product	NOUN
bjmsr-2256	607	9	are	be	AUX
bjmsr-2256	607	10	innovative	innovative	ADJ
bjmsr-2256	607	11	.	.	PUNCT
bjmsr-2256	608	1	i	i	PRON
bjmsr-2256	608	2	feel	feel	VERB
bjmsr-2256	608	3	this	this	DET
bjmsr-2256	608	4	hotel	hotel	NOUN
bjmsr-2256	608	5	's	's	PART
bjmsr-2256	608	6	staff	staff	NOUN
bjmsr-2256	608	7	is	be	AUX
bjmsr-2256	608	8	well	well	ADV
bjmsr-2256	608	9	-	-	PUNCT
bjmsr-2256	608	10	trained	train	VERB
bjmsr-2256	608	11	.	.	PUNCT
bjmsr-2256	609	1	i	i	PRON
bjmsr-2256	609	2	feel	feel	VERB
bjmsr-2256	609	3	this	this	DET
bjmsr-2256	609	4	hotel	hotel	NOUN
bjmsr-2256	609	5	's	's	PART
bjmsr-2256	609	6	operations	operation	NOUN
bjmsr-2256	609	7	are	be	AUX
bjmsr-2256	609	8	well	well	ADV
bjmsr-2256	609	9	-	-	PUNCT
bjmsr-2256	609	10	managed	manage	VERB
bjmsr-2256	609	11	.	.	PUNCT
bjmsr-2256	610	1	i	i	PRON
bjmsr-2256	610	2	feel	feel	VERB
bjmsr-2256	610	3	this	this	DET
bjmsr-2256	610	4	hotel	hotel	NOUN
bjmsr-2256	610	5	's	's	PART
bjmsr-2256	610	6	strategic	strategic	ADJ
bjmsr-2256	610	7	marketing	marketing	NOUN
bjmsr-2256	610	8	activities	activity	NOUN
bjmsr-2256	610	9	are	be	AUX
bjmsr-2256	610	10	well	well	ADV
bjmsr-2256	610	11	-	-	PUNCT
bjmsr-2256	610	12	planned	plan	VERB
bjmsr-2256	610	13	.	.	PUNCT
bjmsr-2256	611	1	cheng	cheng	PROPN
bjmsr-2256	611	2	et	et	PROPN
bjmsr-2256	611	3	al	al	PROPN
bjmsr-2256	611	4	.	.	PROPN
bjmsr-2256	611	5	(	(	PUNCT
bjmsr-2256	611	6	2014	2014	NUM
bjmsr-2256	611	7	)	)	PUNCT
bjmsr-2256	611	8	.	.	PUNCT
bjmsr-2256	612	1	swift	swift	ADJ
bjmsr-2256	612	2	guanxi	guanxi	NOUN
bjmsr-2256	612	3	this	this	DET
bjmsr-2256	612	4	hotel	hotel	NOUN
bjmsr-2256	612	5	's	's	PART
bjmsr-2256	612	6	staff	staff	NOUN
bjmsr-2256	612	7	and	and	CCONJ
bjmsr-2256	612	8	i	i	PRON
bjmsr-2256	612	9	understand	understand	VERB
bjmsr-2256	612	10	each	each	DET
bjmsr-2256	612	11	other	other	ADJ
bjmsr-2256	612	12	's	's	PART
bjmsr-2256	612	13	point	point	NOUN
bjmsr-2256	612	14	of	of	ADP
bjmsr-2256	612	15	view	view	NOUN
bjmsr-2256	612	16	.	.	PUNCT
bjmsr-2256	613	1	this	this	DET
bjmsr-2256	613	2	hotel	hotel	NOUN
bjmsr-2256	613	3	's	's	PART
bjmsr-2256	613	4	staff	staff	NOUN
bjmsr-2256	613	5	and	and	CCONJ
bjmsr-2256	613	6	i	i	PRON
bjmsr-2256	613	7	can	can	AUX
bjmsr-2256	613	8	follow	follow	VERB
bjmsr-2256	613	9	the	the	DET
bjmsr-2256	613	10	flow	flow	NOUN
bjmsr-2256	613	11	of	of	ADP
bjmsr-2256	613	12	the	the	DET
bjmsr-2256	613	13	conversation	conversation	NOUN
bjmsr-2256	613	14	.	.	PUNCT
bjmsr-2256	614	1	this	this	DET
bjmsr-2256	614	2	hotel	hotel	NOUN
bjmsr-2256	614	3	's	's	PART
bjmsr-2256	614	4	staff	staff	NOUN
bjmsr-2256	614	5	and	and	CCONJ
bjmsr-2256	614	6	i	i	PRON
bjmsr-2256	614	7	show	show	VERB
bjmsr-2256	614	8	interest	interest	NOUN
bjmsr-2256	614	9	in	in	ADP
bjmsr-2256	614	10	each	each	DET
bjmsr-2256	614	11	other	other	ADJ
bjmsr-2256	614	12	's	's	PART
bjmsr-2256	614	13	opinions	opinion	NOUN
bjmsr-2256	614	14	.	.	PUNCT
bjmsr-2256	615	1	this	this	DET
bjmsr-2256	615	2	hotel	hotel	NOUN
bjmsr-2256	615	3	's	's	PART
bjmsr-2256	615	4	staff	staff	NOUN
bjmsr-2256	615	5	and	and	CCONJ
bjmsr-2256	615	6	i	i	PRON
bjmsr-2256	615	7	help	help	VERB
bjmsr-2256	615	8	each	each	DET
bjmsr-2256	615	9	other	other	ADJ
bjmsr-2256	615	10	.	.	PUNCT
bjmsr-2256	616	1	this	this	DET
bjmsr-2256	616	2	hotel	hotel	NOUN
bjmsr-2256	616	3	's	's	PART
bjmsr-2256	616	4	staff	staff	NOUN
bjmsr-2256	616	5	and	and	CCONJ
bjmsr-2256	616	6	i	i	PRON
bjmsr-2256	616	7	establish	establish	VERB
bjmsr-2256	616	8	a	a	DET
bjmsr-2256	616	9	lasting	last	VERB
bjmsr-2256	616	10	friendship	friendship	NOUN
bjmsr-2256	616	11	.	.	PUNCT
bjmsr-2256	617	1	this	this	DET
bjmsr-2256	617	2	hotel	hotel	NOUN
bjmsr-2256	617	3	's	's	PART
bjmsr-2256	617	4	staff	staff	NOUN
bjmsr-2256	617	5	and	and	CCONJ
bjmsr-2256	617	6	i	i	PRON
bjmsr-2256	617	7	offer	offer	VERB
bjmsr-2256	617	8	positive	positive	ADJ
bjmsr-2256	617	9	ratings	rating	NOUN
bjmsr-2256	617	10	or	or	CCONJ
bjmsr-2256	617	11	comments	comment	NOUN
bjmsr-2256	617	12	to	to	ADP
bjmsr-2256	617	13	each	each	DET
bjmsr-2256	617	14	other	other	ADJ
bjmsr-2256	617	15	.	.	PUNCT
bjmsr-2256	618	1	this	this	DET
bjmsr-2256	618	2	hotel	hotel	NOUN
bjmsr-2256	618	3	's	's	PART
bjmsr-2256	618	4	staff	staff	NOUN
bjmsr-2256	618	5	and	and	CCONJ
bjmsr-2256	618	6	i	i	PRON
bjmsr-2256	618	7	tend	tend	VERB
bjmsr-2256	618	8	to	to	PART
bjmsr-2256	618	9	avoid	avoid	VERB
bjmsr-2256	618	10	conflicts	conflict	NOUN
bjmsr-2256	618	11	.	.	PUNCT
bjmsr-2256	619	1	this	this	DET
bjmsr-2256	619	2	hotel	hotel	NOUN
bjmsr-2256	619	3	's	's	PART
bjmsr-2256	619	4	staff	staff	NOUN
bjmsr-2256	619	5	and	and	CCONJ
bjmsr-2256	619	6	i	i	PRON
bjmsr-2256	619	7	respect	respect	VERB
bjmsr-2256	619	8	each	each	DET
bjmsr-2256	619	9	other	other	ADJ
bjmsr-2256	619	10	.	.	PUNCT
bjmsr-2256	620	1	this	this	DET
bjmsr-2256	620	2	hotel	hotel	NOUN
bjmsr-2256	620	3	's	's	PART
bjmsr-2256	620	4	staff	staff	NOUN
bjmsr-2256	620	5	and	and	CCONJ
bjmsr-2256	620	6	i	i	PRON
bjmsr-2256	620	7	maintain	maintain	VERB
bjmsr-2256	620	8	harmony	harmony	NOUN
bjmsr-2256	620	9	.	.	PUNCT
bjmsr-2256	621	1	ou	ou	PROPN
bjmsr-2256	621	2	et	et	PROPN
bjmsr-2256	621	3	al	al	PROPN
bjmsr-2256	621	4	.	.	PROPN
bjmsr-2256	622	1	(	(	PUNCT
bjmsr-2256	622	2	2014	2014	NUM
bjmsr-2256	622	3	)	)	PUNCT
bjmsr-2256	622	4	brand	brand	NOUN
bjmsr-2256	622	5	image	image	NOUN
bjmsr-2256	622	6	this	this	DET
bjmsr-2256	622	7	hotel	hotel	NOUN
bjmsr-2256	622	8	's	's	PART
bjmsr-2256	622	9	brand	brand	NOUN
bjmsr-2256	622	10	possesses	possess	VERB
bjmsr-2256	622	11	complete	complete	ADJ
bjmsr-2256	622	12	practical	practical	ADJ
bjmsr-2256	622	13	functions	function	NOUN
bjmsr-2256	622	14	(	(	PUNCT
bjmsr-2256	622	15	hotel	hotel	NOUN
bjmsr-2256	622	16	services	service	NOUN
bjmsr-2256	622	17	and	and	CCONJ
bjmsr-2256	622	18	adequate	adequate	ADJ
bjmsr-2256	622	19	hotel	hotel	NOUN
bjmsr-2256	622	20	facilities	facility	NOUN
bjmsr-2256	622	21	)	)	PUNCT
bjmsr-2256	622	22	.	.	PUNCT
bjmsr-2256	623	1	this	this	DET
bjmsr-2256	623	2	hotel	hotel	NOUN
bjmsr-2256	623	3	's	's	PART
bjmsr-2256	623	4	brand	brand	NOUN
bjmsr-2256	623	5	possesses	possess	VERB
bjmsr-2256	623	6	a	a	DET
bjmsr-2256	623	7	positive	positive	ADJ
bjmsr-2256	623	8	symbolic	symbolic	ADJ
bjmsr-2256	623	9	meaning	meaning	NOUN
bjmsr-2256	623	10	(	(	PUNCT
bjmsr-2256	623	11	good	good	ADJ
bjmsr-2256	623	12	reputation	reputation	NOUN
bjmsr-2256	623	13	,	,	PUNCT
bjmsr-2256	623	14	credibility	credibility	NOUN
bjmsr-2256	623	15	,	,	PUNCT
bjmsr-2256	623	16	and	and	CCONJ
bjmsr-2256	623	17	positive	positive	ADJ
bjmsr-2256	623	18	image	image	NOUN
bjmsr-2256	623	19	)	)	PUNCT
bjmsr-2256	623	20	.	.	PUNCT
bjmsr-2256	624	1	this	this	DET
bjmsr-2256	624	2	hotel	hotel	NOUN
bjmsr-2256	624	3	's	's	PART
bjmsr-2256	624	4	brand	brand	NOUN
bjmsr-2256	624	5	provides	provide	VERB
bjmsr-2256	624	6	me	i	PRON
bjmsr-2256	624	7	with	with	ADP
bjmsr-2256	624	8	a	a	DET
bjmsr-2256	624	9	pleasant	pleasant	ADJ
bjmsr-2256	624	10	service	service	NOUN
bjmsr-2256	624	11	experience	experience	NOUN
bjmsr-2256	624	12	.	.	PUNCT
bjmsr-2256	625	1	hsieh	hsieh	PROPN
bjmsr-2256	625	2	and	and	CCONJ
bjmsr-2256	625	3	li	li	PROPN
bjmsr-2256	625	4	(	(	PUNCT
bjmsr-2256	625	5	2008	2008	NUM
bjmsr-2256	625	6	)	)	PUNCT
bjmsr-2256	625	7	.	.	PUNCT
bjmsr-2256	626	1	brand	brand	NOUN
bjmsr-2256	626	2	awareness	awareness	NOUN
bjmsr-2256	626	3	i	i	PRON
bjmsr-2256	626	4	easily	easily	ADV
bjmsr-2256	626	5	recognize	recognize	VERB
bjmsr-2256	626	6	the	the	DET
bjmsr-2256	626	7	brand	brand	NOUN
bjmsr-2256	626	8	of	of	ADP
bjmsr-2256	626	9	this	this	DET
bjmsr-2256	626	10	hotel	hotel	NOUN
bjmsr-2256	626	11	.	.	PUNCT
bjmsr-2256	627	1	i	i	PRON
bjmsr-2256	627	2	easily	easily	ADV
bjmsr-2256	627	3	recall	recall	VERB
bjmsr-2256	627	4	the	the	DET
bjmsr-2256	627	5	logo	logo	NOUN
bjmsr-2256	627	6	of	of	ADP
bjmsr-2256	627	7	this	this	DET
bjmsr-2256	627	8	hotel	hotel	NOUN
bjmsr-2256	627	9	.	.	PUNCT
bjmsr-2256	628	1	i	i	PRON
bjmsr-2256	628	2	pay	pay	VERB
bjmsr-2256	628	3	attention	attention	NOUN
bjmsr-2256	628	4	to	to	ADP
bjmsr-2256	628	5	what	what	PRON
bjmsr-2256	628	6	other	other	ADJ
bjmsr-2256	628	7	members	member	NOUN
bjmsr-2256	628	8	share	share	VERB
bjmsr-2256	628	9	about	about	ADP
bjmsr-2256	628	10	this	this	DET
bjmsr-2256	628	11	hotel	hotel	NOUN
bjmsr-2256	628	12	.	.	PUNCT
bjmsr-2256	629	1	chahal	chahal	PROPN
bjmsr-2256	629	2	et	et	PROPN
bjmsr-2256	629	3	al	al	PROPN
bjmsr-2256	629	4	.	.	PROPN
bjmsr-2256	630	1	(	(	PUNCT
bjmsr-2256	630	2	2020	2020	NUM
bjmsr-2256	630	3	)	)	PUNCT
bjmsr-2256	630	4	.	.	PUNCT
bjmsr-2256	631	1	perceived	perceive	VERB
bjmsr-2256	631	2	service	service	NOUN
bjmsr-2256	631	3	quality	quality	NOUN
bjmsr-2256	631	4	i	i	PRON
bjmsr-2256	631	5	feel	feel	VERB
bjmsr-2256	631	6	this	this	DET
bjmsr-2256	631	7	hotel	hotel	NOUN
bjmsr-2256	631	8	's	's	PART
bjmsr-2256	631	9	equipment	equipment	NOUN
bjmsr-2256	631	10	is	be	AUX
bjmsr-2256	631	11	up	up	ADP
bjmsr-2256	631	12	to	to	ADP
bjmsr-2256	631	13	date	date	NOUN
bjmsr-2256	631	14	.	.	PUNCT
bjmsr-2256	632	1	i	i	PRON
bjmsr-2256	632	2	feel	feel	VERB
bjmsr-2256	632	3	this	this	DET
bjmsr-2256	632	4	hotel	hotel	NOUN
bjmsr-2256	632	5	's	's	PART
bjmsr-2256	632	6	equipment	equipment	NOUN
bjmsr-2256	632	7	is	be	AUX
bjmsr-2256	632	8	attractive	attractive	ADJ
bjmsr-2256	632	9	.	.	PUNCT
bjmsr-2256	633	1	i	i	PRON
bjmsr-2256	633	2	feel	feel	VERB
bjmsr-2256	633	3	this	this	DET
bjmsr-2256	633	4	hotel	hotel	NOUN
bjmsr-2256	633	5	's	's	PART
bjmsr-2256	633	6	staff	staff	NOUN
bjmsr-2256	633	7	provides	provide	VERB
bjmsr-2256	633	8	quality	quality	NOUN
bjmsr-2256	633	9	service	service	NOUN
bjmsr-2256	633	10	.	.	PUNCT
bjmsr-2256	634	1	i	i	PRON
bjmsr-2256	634	2	feel	feel	VERB
bjmsr-2256	634	3	this	this	DET
bjmsr-2256	634	4	hotel	hotel	NOUN
bjmsr-2256	634	5	's	's	PART
bjmsr-2256	634	6	staff	staff	NOUN
bjmsr-2256	634	7	provide	provide	VERB
bjmsr-2256	634	8	dependable	dependable	ADJ
bjmsr-2256	634	9	service	service	NOUN
bjmsr-2256	634	10	.	.	PUNCT
bjmsr-2256	635	1	i	i	PRON
bjmsr-2256	635	2	feel	feel	VERB
bjmsr-2256	635	3	this	this	DET
bjmsr-2256	635	4	hotel	hotel	NOUN
bjmsr-2256	635	5	's	's	PART
bjmsr-2256	635	6	staff	staff	NOUN
bjmsr-2256	635	7	is	be	AUX
bjmsr-2256	635	8	always	always	ADV
bjmsr-2256	635	9	willing	willing	ADJ
bjmsr-2256	635	10	to	to	PART
bjmsr-2256	635	11	help	help	VERB
bjmsr-2256	635	12	.	.	PUNCT
bjmsr-2256	636	1	parasuraman	parasuraman	NOUN
bjmsr-2256	636	2	et	et	PROPN
bjmsr-2256	636	3	al	al	PROPN
bjmsr-2256	636	4	.	.	PROPN
bjmsr-2256	637	1	(	(	PUNCT
bjmsr-2256	637	2	1988	1988	NUM
bjmsr-2256	637	3	)	)	PUNCT
bjmsr-2256	637	4	liang	liang	PROPN
bjmsr-2256	637	5	,	,	PUNCT
bjmsr-2256	637	6	bangladesh	bangladesh	PROPN
bjmsr-2256	637	7	journal	journal	NOUN
bjmsr-2256	637	8	of	of	ADP
bjmsr-2256	637	9	multidisciplinary	multidisciplinary	ADJ
bjmsr-2256	637	10	scientific	scientific	ADJ
bjmsr-2256	637	11	research	research	NOUN
bjmsr-2256	637	12	9(6	9(6	NUM
bjmsr-2256	637	13	)	)	PUNCT
bjmsr-2256	637	14	(	(	PUNCT
bjmsr-2256	637	15	2024	2024	NUM
bjmsr-2256	637	16	)	)	PUNCT
bjmsr-2256	637	17	,	,	PUNCT
bjmsr-2256	637	18	1	1	NUM
bjmsr-2256	637	19	-	-	SYM
bjmsr-2256	637	20	16	16	NUM
bjmsr-2256	637	21	16	16	NUM
bjmsr-2256	638	1	i	i	PRON
bjmsr-2256	638	2	feel	feel	VERB
bjmsr-2256	638	3	this	this	DET
bjmsr-2256	638	4	hotel	hotel	NOUN
bjmsr-2256	638	5	's	's	PART
bjmsr-2256	638	6	staff	staff	NOUN
bjmsr-2256	638	7	is	be	AUX
bjmsr-2256	638	8	trustworthy	trustworthy	ADJ
bjmsr-2256	638	9	.	.	PUNCT
bjmsr-2256	639	1	i	i	PRON
bjmsr-2256	639	2	feel	feel	VERB
bjmsr-2256	639	3	this	this	DET
bjmsr-2256	639	4	hotel	hotel	NOUN
bjmsr-2256	639	5	's	's	PART
bjmsr-2256	639	6	staff	staff	NOUN
bjmsr-2256	639	7	understands	understand	VERB
bjmsr-2256	639	8	my	my	PRON
bjmsr-2256	639	9	specific	specific	ADJ
bjmsr-2256	639	10	requirements	requirement	NOUN
bjmsr-2256	639	11	.	.	PUNCT
bjmsr-2256	640	1	customer	customer	NOUN
bjmsr-2256	640	2	satisfaction	satisfaction	NOUN
bjmsr-2256	640	3	overall	overall	ADV
bjmsr-2256	640	4	,	,	PUNCT
bjmsr-2256	640	5	i	i	PRON
bjmsr-2256	640	6	am	be	AUX
bjmsr-2256	640	7	satisfied	satisfied	ADJ
bjmsr-2256	640	8	with	with	ADP
bjmsr-2256	640	9	the	the	DET
bjmsr-2256	640	10	services	service	NOUN
bjmsr-2256	640	11	and	and	CCONJ
bjmsr-2256	640	12	amenities	amenity	NOUN
bjmsr-2256	640	13	provided	provide	VERB
bjmsr-2256	640	14	by	by	ADP
bjmsr-2256	640	15	this	this	DET
bjmsr-2256	640	16	hotel	hotel	NOUN
bjmsr-2256	640	17	.	.	PUNCT
bjmsr-2256	641	1	overall	overall	ADV
bjmsr-2256	641	2	,	,	PUNCT
bjmsr-2256	641	3	this	this	DET
bjmsr-2256	641	4	hotel	hotel	NOUN
bjmsr-2256	641	5	meets	meet	VERB
bjmsr-2256	641	6	my	my	PRON
bjmsr-2256	641	7	expectations	expectation	NOUN
bjmsr-2256	641	8	.	.	PUNCT
bjmsr-2256	642	1	overall	overall	ADV
bjmsr-2256	642	2	,	,	PUNCT
bjmsr-2256	642	3	my	my	PRON
bjmsr-2256	642	4	decision	decision	NOUN
bjmsr-2256	642	5	to	to	PART
bjmsr-2256	642	6	book	book	VERB
bjmsr-2256	642	7	this	this	DET
bjmsr-2256	642	8	hotel	hotel	NOUN
bjmsr-2256	642	9	was	be	AUX
bjmsr-2256	642	10	a	a	DET
bjmsr-2256	642	11	wise	wise	ADJ
bjmsr-2256	642	12	one	one	NUM
bjmsr-2256	642	13	.	.	PUNCT
bjmsr-2256	643	1	panjakakornsak	panjakakornsak	PROPN
bjmsr-2256	643	2	(	(	PUNCT
bjmsr-2256	643	3	2008	2008	NUM
bjmsr-2256	643	4	)	)	PUNCT
bjmsr-2256	643	5	customer	customer	NOUN
bjmsr-2256	643	6	loyalty	loyalty	NOUN
bjmsr-2256	643	7	in	in	ADP
bjmsr-2256	643	8	the	the	DET
bjmsr-2256	643	9	future	future	NOUN
bjmsr-2256	643	10	,	,	PUNCT
bjmsr-2256	643	11	i	i	PRON
bjmsr-2256	643	12	would	would	AUX
bjmsr-2256	643	13	like	like	VERB
bjmsr-2256	643	14	to	to	PART
bjmsr-2256	643	15	revisit	revisit	VERB
bjmsr-2256	643	16	this	this	DET
bjmsr-2256	643	17	hotel	hotel	NOUN
bjmsr-2256	643	18	.	.	PUNCT
bjmsr-2256	644	1	i	i	PRON
bjmsr-2256	644	2	would	would	AUX
bjmsr-2256	644	3	like	like	VERB
bjmsr-2256	644	4	to	to	PART
bjmsr-2256	644	5	recommend	recommend	VERB
bjmsr-2256	644	6	this	this	DET
bjmsr-2256	644	7	hotel	hotel	NOUN
bjmsr-2256	644	8	to	to	ADP
bjmsr-2256	644	9	my	my	PRON
bjmsr-2256	644	10	friends	friend	NOUN
bjmsr-2256	644	11	and	and	CCONJ
bjmsr-2256	644	12	family	family	NOUN
bjmsr-2256	644	13	.	.	PUNCT
bjmsr-2256	645	1	i	i	PRON
bjmsr-2256	645	2	would	would	AUX
bjmsr-2256	645	3	like	like	VERB
bjmsr-2256	645	4	to	to	PART
bjmsr-2256	645	5	speak	speak	VERB
bjmsr-2256	645	6	positively	positively	ADV
bjmsr-2256	645	7	about	about	ADP
bjmsr-2256	645	8	this	this	DET
bjmsr-2256	645	9	hotel	hotel	NOUN
bjmsr-2256	645	10	.	.	PUNCT
bjmsr-2256	646	1	ndubisi	ndubisi	PROPN
bjmsr-2256	646	2	's	's	PART
bjmsr-2256	646	3	(	(	PUNCT
bjmsr-2256	646	4	2014	2014	NUM
bjmsr-2256	646	5	)	)	PUNCT
bjmsr-2256	646	6	appendix	appendix	VERB
bjmsr-2256	646	7	b	b	NOUN
bjmsr-2256	646	8	:	:	PUNCT
bjmsr-2256	646	9	common	common	ADJ
bjmsr-2256	646	10	method	method	NOUN
bjmsr-2256	646	11	factor	factor	NOUN
bjmsr-2256	646	12	analysis	analysis	NOUN
bjmsr-2256	646	13	construct	construct	VERB
bjmsr-2256	646	14	item	item	NOUN
bjmsr-2256	646	15	substantive	substantive	ADJ
bjmsr-2256	646	16	factor	factor	NOUN
bjmsr-2256	646	17	loading	loading	NOUN
bjmsr-2256	646	18	(	(	PUNCT
bjmsr-2256	646	19	r1	r1	NOUN
bjmsr-2256	646	20	)	)	PUNCT
bjmsr-2256	646	21	r12	r12	NOUN
bjmsr-2256	646	22	method	method	NOUN
bjmsr-2256	646	23	factor	factor	NOUN
bjmsr-2256	646	24	loading	loading	NOUN
bjmsr-2256	646	25	(	(	PUNCT
bjmsr-2256	646	26	r2	r2	PROPN
bjmsr-2256	646	27	)	)	PUNCT
bjmsr-2256	646	28	r22	r22	NOUN
bjmsr-2256	646	29	ba	ba	PROPN
bjmsr-2256	646	30	ba1	ba1	PROPN
bjmsr-2256	646	31	1.077	1.077	NUM
bjmsr-2256	646	32	*	*	PUNCT
bjmsr-2256	646	33	*	*	PUNCT
bjmsr-2256	646	34	*	*	PUNCT
bjmsr-2256	646	35	1.159929	1.159929	NUM
bjmsr-2256	646	36	-0.121	-0.121	NOUN
bjmsr-2256	646	37	*	*	PUNCT
bjmsr-2256	646	38	*	*	PUNCT
bjmsr-2256	646	39	0.014641	0.014641	NUM
bjmsr-2256	646	40	ba2	ba2	NOUN
bjmsr-2256	646	41	1.087	1.087	NUM
bjmsr-2256	646	42	*	*	PUNCT
bjmsr-2256	646	43	*	*	PUNCT
bjmsr-2256	646	44	*	*	X
bjmsr-2256	646	45	1.181569	1.181569	NUM
bjmsr-2256	646	46	-0.138	-0.138	PUNCT
bjmsr-2256	646	47	*	*	PUNCT
bjmsr-2256	646	48	0.019044	0.019044	NUM
bjmsr-2256	646	49	ba3	ba3	NOUN
bjmsr-2256	646	50	0.71	0.71	NUM
bjmsr-2256	646	51	*	*	PUNCT
bjmsr-2256	646	52	*	*	PUNCT
bjmsr-2256	646	53	*	*	PUNCT
bjmsr-2256	646	54	0.5041	0.5041	NUM
bjmsr-2256	646	55	0.257	0.257	NUM
bjmsr-2256	646	56	*	*	PUNCT
bjmsr-2256	646	57	*	*	PUNCT
bjmsr-2256	646	58	*	*	PUNCT
bjmsr-2256	646	59	0.066049	0.066049	NUM
bjmsr-2256	646	60	bi	bi	NOUN
bjmsr-2256	646	61	bi1	bi1	PROPN
bjmsr-2256	646	62	1.006	1.006	NUM
bjmsr-2256	646	63	*	*	PUNCT
bjmsr-2256	646	64	*	*	PUNCT
bjmsr-2256	646	65	*	*	X
bjmsr-2256	646	66	1.012036	1.012036	NUM
bjmsr-2256	646	67	-0.099	-0.099	PUNCT
bjmsr-2256	646	68	ns	ns	NUM
bjmsr-2256	646	69	0.009801	0.009801	NUM
bjmsr-2256	646	70	bi2	bi2	NOUN
bjmsr-2256	647	1	1.108	1.108	NUM
bjmsr-2256	647	2	*	*	PUNCT
bjmsr-2256	647	3	*	*	PUNCT
bjmsr-2256	647	4	*	*	PROPN
bjmsr-2256	647	5	1.227664	1.227664	NUM
bjmsr-2256	647	6	-0.173	-0.173	NOUN
bjmsr-2256	647	7	*	*	PUNCT
bjmsr-2256	647	8	*	*	PUNCT
bjmsr-2256	647	9	*	*	PUNCT
bjmsr-2256	647	10	0.029929	0.029929	NUM
bjmsr-2256	647	11	bi3	bi3	ADP
bjmsr-2256	647	12	0.673	0.673	NUM
bjmsr-2256	647	13	*	*	PUNCT
bjmsr-2256	647	14	*	*	PUNCT
bjmsr-2256	647	15	*	*	PUNCT
bjmsr-2256	647	16	0.452929	0.452929	NUM
bjmsr-2256	647	17	0.269	0.269	NUM
bjmsr-2256	647	18	*	*	PUNCT
bjmsr-2256	647	19	*	*	PUNCT
bjmsr-2256	647	20	*	*	PUNCT
bjmsr-2256	647	21	0.072361	0.072361	NUM
bjmsr-2256	647	22	cl	cl	NOUN
bjmsr-2256	647	23	cl1	cl1	NOUN
bjmsr-2256	647	24	0.88	0.88	NUM
bjmsr-2256	647	25	*	*	NOUN
bjmsr-2256	647	26	*	*	PUNCT
bjmsr-2256	647	27	*	*	PUNCT
bjmsr-2256	647	28	0.7744	0.7744	NUM
bjmsr-2256	647	29	0.05	0.05	NUM
bjmsr-2256	647	30	ns	ns	NUM
bjmsr-2256	647	31	0.0025	0.0025	NUM
bjmsr-2256	647	32	cl2	cl2	NOUN
bjmsr-2256	647	33	0.895	0.895	NUM
bjmsr-2256	647	34	*	*	PUNCT
bjmsr-2256	647	35	*	*	PUNCT
bjmsr-2256	647	36	*	*	PUNCT
bjmsr-2256	647	37	0.801025	0.801025	NUM
bjmsr-2256	647	38	0.043	0.043	NUM
bjmsr-2256	647	39	ns	ns	NUM
bjmsr-2256	647	40	0.001849	0.001849	NUM
bjmsr-2256	647	41	cl3	cl3	X
bjmsr-2256	647	42	0.988	0.988	NUM
bjmsr-2256	647	43	*	*	PUNCT
bjmsr-2256	647	44	*	*	PUNCT
bjmsr-2256	647	45	*	*	PUNCT
bjmsr-2256	647	46	0.976144	0.976144	NUM
bjmsr-2256	647	47	-0.094	-0.094	VERB
bjmsr-2256	647	48	*	*	VERB
bjmsr-2256	647	49	0.008836	0.008836	NUM
bjmsr-2256	647	50	cs	cs	PROPN
bjmsr-2256	647	51	cs1	cs1	PROPN
bjmsr-2256	647	52	0.859	0.859	SYM
bjmsr-2256	647	53	*	*	PUNCT
bjmsr-2256	647	54	*	*	PUNCT
bjmsr-2256	647	55	*	*	PUNCT
bjmsr-2256	647	56	0.737881	0.737881	NUM
bjmsr-2256	647	57	0.078	0.078	NUM
bjmsr-2256	647	58	*	*	PUNCT
bjmsr-2256	647	59	0.006084	0.006084	NUM
bjmsr-2256	647	60	cs2	cs2	NOUN
bjmsr-2256	647	61	0.957	0.957	NUM
bjmsr-2256	647	62	*	*	PUNCT
bjmsr-2256	647	63	*	*	PUNCT
bjmsr-2256	647	64	*	*	PUNCT
bjmsr-2256	647	65	0.915849	0.915849	NUM
bjmsr-2256	647	66	-0.03	-0.03	NUM
bjmsr-2256	647	67	ns	ns	NUM
bjmsr-2256	647	68	0.0009	0.0009	NUM
bjmsr-2256	647	69	cs3	cs3	NOUN
bjmsr-2256	647	70	0.521	0.521	NUM
bjmsr-2256	647	71	*	*	PUNCT
bjmsr-2256	647	72	*	*	PUNCT
bjmsr-2256	647	73	*	*	PUNCT
bjmsr-2256	647	74	0.271441	0.271441	NUM
bjmsr-2256	647	75	0.278	0.278	NUM
bjmsr-2256	647	76	*	*	PUNCT
bjmsr-2256	647	77	*	*	PUNCT
bjmsr-2256	647	78	*	*	PROPN
bjmsr-2256	647	79	0.077284	0.077284	NUM
bjmsr-2256	647	80	pf	pf	PROPN
bjmsr-2256	647	81	pf1	pf1	NOUN
bjmsr-2256	647	82	0.778	0.778	NUM
bjmsr-2256	647	83	*	*	PUNCT
bjmsr-2256	647	84	*	*	PUNCT
bjmsr-2256	647	85	*	*	PUNCT
bjmsr-2256	647	86	0.605284	0.605284	NUM
bjmsr-2256	647	87	0.131	0.131	NUM
bjmsr-2256	647	88	*	*	PUNCT
bjmsr-2256	647	89	*	*	PUNCT
bjmsr-2256	647	90	0.017161	0.017161	NUM
bjmsr-2256	647	91	pf2	pf2	VERB
bjmsr-2256	647	92	0.938	0.938	NUM
bjmsr-2256	647	93	*	*	PUNCT
bjmsr-2256	647	94	*	*	PUNCT
bjmsr-2256	647	95	*	*	VERB
bjmsr-2256	647	96	0.879844	0.879844	NUM
bjmsr-2256	647	97	-0.069	-0.069	NUM
bjmsr-2256	647	98	ns	ns	NUM
bjmsr-2256	647	99	0.004761	0.004761	NUM
bjmsr-2256	647	100	pf3	pf3	NOUN
bjmsr-2256	647	101	0.991	0.991	NUM
bjmsr-2256	647	102	*	*	PUNCT
bjmsr-2256	647	103	*	*	PUNCT
bjmsr-2256	647	104	*	*	X
bjmsr-2256	647	105	0.982081	0.982081	NUM
bjmsr-2256	647	106	-0.114	-0.114	NOUN
bjmsr-2256	647	107	*	*	PUNCT
bjmsr-2256	647	108	*	*	PUNCT
bjmsr-2256	647	109	0.012996	0.012996	NUM
bjmsr-2256	647	110	pf4	pf4	NOUN
bjmsr-2256	647	111	0.879	0.879	NUM
bjmsr-2256	647	112	*	*	PUNCT
bjmsr-2256	647	113	*	*	PUNCT
bjmsr-2256	647	114	*	*	PUNCT
bjmsr-2256	647	115	0.772641	0.772641	NUM
bjmsr-2256	647	116	0.049	0.049	NUM
bjmsr-2256	647	117	ns	ns	NUM
bjmsr-2256	647	118	0.002401	0.002401	NUM
bjmsr-2256	647	119	psq	psq	PROPN
bjmsr-2256	647	120	psq1	psq1	NOUN
bjmsr-2256	647	121	1.024	1.024	NUM
bjmsr-2256	647	122	*	*	PUNCT
bjmsr-2256	647	123	*	*	PUNCT
bjmsr-2256	647	124	*	*	PUNCT
bjmsr-2256	647	125	1.048576	1.048576	NUM
bjmsr-2256	647	126	-0.156	-0.156	NOUN
bjmsr-2256	647	127	*	*	PUNCT
bjmsr-2256	647	128	0.024336	0.024336	NUM
bjmsr-2256	647	129	psq2	psq2	NOUN
bjmsr-2256	647	130	1.009	1.009	NUM
bjmsr-2256	647	131	*	*	PUNCT
bjmsr-2256	647	132	*	*	PUNCT
bjmsr-2256	647	133	*	*	PUNCT
bjmsr-2256	647	134	1.018081	1.018081	NUM
bjmsr-2256	647	135	-0.132	-0.132	X
bjmsr-2256	647	136	*	*	NOUN
bjmsr-2256	647	137	0.017424	0.017424	NUM
bjmsr-2256	647	138	psq3	psq3	NOUN
bjmsr-2256	647	139	1.17	1.17	NUM
bjmsr-2256	647	140	*	*	PUNCT
bjmsr-2256	647	141	*	*	PUNCT
bjmsr-2256	647	142	*	*	PUNCT
bjmsr-2256	648	1	1.3689	1.3689	NUM
bjmsr-2256	648	2	-0.282	-0.282	PUNCT
bjmsr-2256	648	3	*	*	PUNCT
bjmsr-2256	648	4	*	*	PUNCT
bjmsr-2256	648	5	*	*	PUNCT
bjmsr-2256	648	6	0.079524	0.079524	NUM
bjmsr-2256	648	7	psq4	psq4	PROPN
bjmsr-2256	648	8	0.729	0.729	NUM
bjmsr-2256	648	9	*	*	PUNCT
bjmsr-2256	648	10	*	*	PUNCT
bjmsr-2256	648	11	*	*	PUNCT
bjmsr-2256	649	1	0.531441	0.531441	NUM
bjmsr-2256	649	2	0.204	0.204	NUM
bjmsr-2256	649	3	*	*	PUNCT
bjmsr-2256	649	4	*	*	PUNCT
bjmsr-2256	649	5	*	*	PUNCT
bjmsr-2256	649	6	0.041616	0.041616	NUM
bjmsr-2256	649	7	psq5	psq5	NOUN
bjmsr-2256	649	8	0.73	0.73	NUM
bjmsr-2256	649	9	*	*	PUNCT
bjmsr-2256	649	10	*	*	PUNCT
bjmsr-2256	649	11	*	*	PUNCT
bjmsr-2256	649	12	0.5329	0.5329	NUM
bjmsr-2256	649	13	0.192	0.192	NUM
bjmsr-2256	649	14	*	*	PUNCT
bjmsr-2256	649	15	*	*	PUNCT
bjmsr-2256	649	16	0.036864	0.036864	NUM
bjmsr-2256	649	17	psq6	psq6	NOUN
bjmsr-2256	649	18	1.025	1.025	NUM
bjmsr-2256	649	19	*	*	PUNCT
bjmsr-2256	649	20	*	*	PUNCT
bjmsr-2256	649	21	*	*	PUNCT
bjmsr-2256	649	22	1.050625	1.050625	NUM
bjmsr-2256	649	23	-0.116	-0.116	NOUN
bjmsr-2256	649	24	*	*	PUNCT
bjmsr-2256	649	25	0.013456	0.013456	NUM
bjmsr-2256	649	26	psq7	psq7	NOUN
bjmsr-2256	649	27	0.629	0.629	NUM
bjmsr-2256	649	28	*	*	PUNCT
bjmsr-2256	649	29	*	*	PUNCT
bjmsr-2256	649	30	*	*	PUNCT
bjmsr-2256	649	31	0.395641	0.395641	NUM
bjmsr-2256	649	32	0.279	0.279	NUM
bjmsr-2256	649	33	*	*	PUNCT
bjmsr-2256	649	34	*	*	PUNCT
bjmsr-2256	649	35	*	*	PUNCT
bjmsr-2256	649	36	0.077841	0.077841	NUM
bjmsr-2256	649	37	sgx	sgx	PROPN
bjmsr-2256	649	38	sgx1	sgx1	PROPN
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bjmsr-2256	649	40	*	*	PUNCT
bjmsr-2256	649	41	*	*	PUNCT
bjmsr-2256	649	42	*	*	PUNCT
bjmsr-2256	649	43	0.748225	0.748225	NUM
bjmsr-2256	649	44	0.064	0.064	NUM
bjmsr-2256	649	45	ns	ns	NUM
bjmsr-2256	649	46	0.004096	0.004096	NUM
bjmsr-2256	649	47	sgx2	sgx2	NOUN
bjmsr-2256	649	48	0.939	0.939	NUM
bjmsr-2256	649	49	*	*	PUNCT
bjmsr-2256	649	50	*	*	PUNCT
bjmsr-2256	649	51	*	*	PUNCT
bjmsr-2256	649	52	0.881721	0.881721	NUM
bjmsr-2256	649	53	0.005	0.005	NUM
bjmsr-2256	649	54	ns	ns	NUM
bjmsr-2256	649	55	0.000025	0.000025	NUM
bjmsr-2256	649	56	sgx3	sgx3	NOUN
bjmsr-2256	649	57	1.046	1.046	NUM
bjmsr-2256	649	58	*	*	PUNCT
bjmsr-2256	649	59	*	*	PUNCT
bjmsr-2256	649	60	*	*	PUNCT
bjmsr-2256	649	61	1.094116	1.094116	NUM
bjmsr-2256	649	62	-0.114	-0.114	NOUN
bjmsr-2256	649	63	*	*	PUNCT
bjmsr-2256	649	64	0.012996	0.012996	NUM
bjmsr-2256	649	65	sgx4	sgx4	NOUN
bjmsr-2256	649	66	0.961	0.961	NUM
bjmsr-2256	649	67	*	*	NOUN
bjmsr-2256	649	68	*	*	PUNCT
bjmsr-2256	649	69	*	*	X
bjmsr-2256	649	70	0.923521	0.923521	NUM
bjmsr-2256	649	71	-0.03	-0.03	NUM
bjmsr-2256	649	72	ns	ns	NUM
bjmsr-2256	649	73	0.0009	0.0009	NUM
bjmsr-2256	649	74	sgx5	sgx5	NOUN
bjmsr-2256	649	75	0.898	0.898	NUM
bjmsr-2256	649	76	*	*	PUNCT
bjmsr-2256	649	77	*	*	PUNCT
bjmsr-2256	649	78	*	*	PUNCT
bjmsr-2256	649	79	0.806404	0.806404	NUM
bjmsr-2256	649	80	0.01	0.01	NUM
bjmsr-2256	649	81	ns	ns	NUM
bjmsr-2256	649	82	0.0001	0.0001	NUM
bjmsr-2256	649	83	sgx6	sgx6	NOUN
bjmsr-2256	649	84	0.876	0.876	NUM
bjmsr-2256	649	85	*	*	PUNCT
bjmsr-2256	649	86	*	*	PUNCT
bjmsr-2256	649	87	*	*	PUNCT
bjmsr-2256	649	88	0.767376	0.767376	NUM
bjmsr-2256	649	89	0.037	0.037	NUM
bjmsr-2256	649	90	ns	ns	NUM
bjmsr-2256	649	91	0.001369	0.001369	NUM
bjmsr-2256	649	92	sgx7	sgx7	NOUN
bjmsr-2256	649	93	0.928	0.928	NUM
bjmsr-2256	649	94	*	*	PUNCT
bjmsr-2256	649	95	*	*	PUNCT
bjmsr-2256	649	96	*	*	X
bjmsr-2256	649	97	0.861184	0.861184	NUM
bjmsr-2256	649	98	0.009	0.009	NUM
bjmsr-2256	649	99	ns	ns	NUM
bjmsr-2256	649	100	0.000081	0.000081	NUM
bjmsr-2256	649	101	sgx8	sgx8	NOUN
bjmsr-2256	649	102	0.919	0.919	NOUN
bjmsr-2256	649	103	*	*	PUNCT
bjmsr-2256	649	104	*	*	PUNCT
bjmsr-2256	649	105	*	*	PUNCT
bjmsr-2256	649	106	0.844561	0.844561	NUM
bjmsr-2256	649	107	0.001	0.001	NUM
bjmsr-2256	649	108	ns	ns	NUM
bjmsr-2256	649	109	0.000001	0.000001	NUM
bjmsr-2256	649	110	sgx9	sgx9	PROPN
bjmsr-2256	649	111	0.889	0.889	NUM
bjmsr-2256	649	112	*	*	PUNCT
bjmsr-2256	649	113	*	*	PUNCT
bjmsr-2256	649	114	*	*	PUNCT
bjmsr-2256	649	115	0.790321	0.790321	NUM
bjmsr-2256	649	116	0.021	0.021	NUM
bjmsr-2256	649	117	ns	ns	NUM
bjmsr-2256	649	118	0.000441	0.000441	NUM
bjmsr-2256	649	119	si	si	NOUN
bjmsr-2256	649	120	si1	si1	PROPN
bjmsr-2256	649	121	0.823	0.823	NUM
bjmsr-2256	649	122	*	*	PUNCT
bjmsr-2256	649	123	*	*	PUNCT
bjmsr-2256	649	124	*	*	PUNCT
bjmsr-2256	649	125	0.677329	0.677329	NUM
bjmsr-2256	649	126	0.103	0.103	NUM
bjmsr-2256	649	127	*	*	NOUN
bjmsr-2256	649	128	0.010609	0.010609	NUM
bjmsr-2256	649	129	si2	si2	NOUN
bjmsr-2256	649	130	1.066	1.066	NUM
bjmsr-2256	649	131	*	*	PUNCT
bjmsr-2256	649	132	*	*	PUNCT
bjmsr-2256	649	133	*	*	PUNCT
bjmsr-2256	649	134	1.136356	1.136356	NUM
bjmsr-2256	649	135	-0.131	-0.131	NOUN
bjmsr-2256	649	136	*	*	PUNCT
bjmsr-2256	649	137	*	*	PUNCT
bjmsr-2256	649	138	*	*	PUNCT
bjmsr-2256	649	139	0.017161	0.017161	NUM
bjmsr-2256	649	140	si3	si3	PROPN
bjmsr-2256	649	141	0.945	0.945	NUM
bjmsr-2256	649	142	*	*	PUNCT
bjmsr-2256	649	143	*	*	PUNCT
bjmsr-2256	649	144	*	*	X
bjmsr-2256	649	145	0.893025	0.893025	NUM
bjmsr-2256	649	146	-0.009	-0.009	NUM
bjmsr-2256	649	147	ns	ns	NUM
bjmsr-2256	649	148	0.000081	0.000081	NUM
bjmsr-2256	649	149	si4	si4	NOUN
bjmsr-2256	649	150	0.806	0.806	NUM
bjmsr-2256	649	151	*	*	PUNCT
bjmsr-2256	649	152	*	*	PUNCT
bjmsr-2256	649	153	*	*	PUNCT
bjmsr-2256	649	154	0.649636	0.649636	NUM
bjmsr-2256	649	155	0.044	0.044	NUM
bjmsr-2256	649	156	ns	ns	NUM
bjmsr-2256	649	157	0.001936	0.001936	NUM
bjmsr-2256	649	158	smm	smm	NOUN
bjmsr-2256	649	159	smm1	smm1	NOUN
bjmsr-2256	649	160	1.221	1.221	NUM
bjmsr-2256	649	161	*	*	PUNCT
bjmsr-2256	649	162	*	*	PUNCT
bjmsr-2256	649	163	*	*	PUNCT
bjmsr-2256	649	164	1.490841	1.490841	NUM
bjmsr-2256	649	165	-0.376	-0.376	NOUN
bjmsr-2256	649	166	*	*	PUNCT
bjmsr-2256	649	167	*	*	PUNCT
bjmsr-2256	649	168	*	*	PUNCT
bjmsr-2256	649	169	0.141376	0.141376	NUM
bjmsr-2256	649	170	smm2	smm2	NOUN
bjmsr-2256	649	171	1.002	1.002	NUM
bjmsr-2256	649	172	*	*	NOUN
bjmsr-2256	649	173	*	*	PUNCT
bjmsr-2256	649	174	*	*	PUNCT
bjmsr-2256	649	175	1.004004	1.004004	NUM
bjmsr-2256	649	176	-0.086	-0.086	NUM
bjmsr-2256	649	177	ns	ns	NUM
bjmsr-2256	649	178	0.007396	0.007396	NUM
bjmsr-2256	649	179	smm3	smm3	NOUN
bjmsr-2256	649	180	0.836	0.836	NUM
bjmsr-2256	649	181	*	*	PUNCT
bjmsr-2256	649	182	*	*	PUNCT
bjmsr-2256	649	183	*	*	PUNCT
bjmsr-2256	649	184	0.698896	0.698896	NUM
bjmsr-2256	649	185	0.088	0.088	NUM
bjmsr-2256	649	186	ns	ns	NUM
bjmsr-2256	649	187	0.007744	0.007744	NUM
bjmsr-2256	649	188	smm4	smm4	NOUN
bjmsr-2256	649	189	0.748	0.748	NUM
bjmsr-2256	649	190	*	*	PUNCT
bjmsr-2256	649	191	*	*	PUNCT
bjmsr-2256	649	192	*	*	PUNCT
bjmsr-2256	649	193	0.559504	0.559504	NUM
bjmsr-2256	649	194	0.187	0.187	NUM
bjmsr-2256	649	195	*	*	PUNCT
bjmsr-2256	649	196	*	*	PUNCT
bjmsr-2256	649	197	*	*	PUNCT
bjmsr-2256	649	198	0.034969	0.034969	NUM
bjmsr-2256	649	199	smm5	smm5	NOUN
bjmsr-2256	649	200	0.756	0.756	NUM
bjmsr-2256	649	201	*	*	PUNCT
bjmsr-2256	649	202	*	*	PUNCT
bjmsr-2256	649	203	*	*	PUNCT
bjmsr-2256	649	204	0.571536	0.571536	NUM
bjmsr-2256	649	205	0.164	0.164	NUM
bjmsr-2256	649	206	*	*	SYM
bjmsr-2256	649	207	*	*	PUNCT
bjmsr-2256	649	208	0.026896	0.026896	NUM
bjmsr-2256	649	209	wom	wom	PROPN
bjmsr-2256	649	210	wom1	wom1	PROPN
bjmsr-2256	649	211	0.934	0.934	NUM
bjmsr-2256	649	212	*	*	PUNCT
bjmsr-2256	649	213	*	*	PUNCT
bjmsr-2256	649	214	*	*	PUNCT
bjmsr-2256	649	215	0.872356	0.872356	NUM
bjmsr-2256	649	216	-0.079	-0.079	NUM
bjmsr-2256	649	217	ns	ns	NUM
bjmsr-2256	649	218	0.006241	0.006241	NUM
bjmsr-2256	649	219	wom2	wom2	NOUN
bjmsr-2256	649	220	0.929	0.929	NUM
bjmsr-2256	649	221	*	*	PUNCT
bjmsr-2256	649	222	*	*	PUNCT
bjmsr-2256	649	223	*	*	PUNCT
bjmsr-2256	649	224	0.863041	0.863041	NUM
bjmsr-2256	649	225	-0.012	-0.012	NUM
bjmsr-2256	649	226	ns	ns	NUM
bjmsr-2256	649	227	0.000144	0.000144	NUM
bjmsr-2256	649	228	wom3	wom3	NOUN
bjmsr-2256	649	229	0.941	0.941	NUM
bjmsr-2256	649	230	*	*	PUNCT
bjmsr-2256	649	231	*	*	PUNCT
bjmsr-2256	649	232	*	*	PUNCT
bjmsr-2256	649	233	0.885481	0.885481	NUM
bjmsr-2256	649	234	-0.027	-0.027	NUM
bjmsr-2256	649	235	ns	ns	NUM
bjmsr-2256	649	236	0.000729	0.000729	NUM
bjmsr-2256	649	237	wom4	wom4	NOUN
bjmsr-2256	649	238	0.85	0.85	NUM
bjmsr-2256	649	239	*	*	PUNCT
bjmsr-2256	649	240	*	*	PUNCT
bjmsr-2256	649	241	*	*	PUNCT
bjmsr-2256	649	242	0.7225	0.7225	NUM
bjmsr-2256	649	243	0.089	0.089	NUM
bjmsr-2256	649	244	ns	ns	NUM
bjmsr-2256	649	245	0.007921	0.007921	NUM
bjmsr-2256	649	246	wom5	wom5	VERB
bjmsr-2256	649	247	0.853	0.853	NOUN
bjmsr-2256	649	248	*	*	PUNCT
bjmsr-2256	649	249	*	*	PUNCT
bjmsr-2256	649	250	*	*	PUNCT
bjmsr-2256	649	251	0.727609	0.727609	NUM
bjmsr-2256	649	252	0.023	0.023	NUM
bjmsr-2256	649	253	ns	ns	NUM
bjmsr-2256	649	254	0.000529	0.000529	NUM
bjmsr-2256	649	255	average	average	ADJ
bjmsr-2256	649	256	0.9063913	0.9063913	NUM
bjmsr-2256	649	257	0.00623913	0.00623913	NUM
bjmsr-2256	649	258	notes	note	VERB
bjmsr-2256	649	259	:	:	PUNCT
bjmsr-2256	650	1	ns	ns	NUM
bjmsr-2256	650	2	p	p	X
bjmsr-2256	650	3	>	>	X
bjmsr-2256	650	4	0.05	0.05	NUM
bjmsr-2256	650	5	;	;	PUNCT
bjmsr-2256	650	6	*	*	PUNCT
bjmsr-2256	650	7	p	p	X
bjmsr-2256	650	8	<	<	X
bjmsr-2256	650	9	0.05	0.05	NUM
bjmsr-2256	650	10	;	;	PUNCT
bjmsr-2256	650	11	*	*	PUNCT
bjmsr-2256	650	12	*	*	PUNCT
bjmsr-2256	650	13	p	p	X
bjmsr-2256	650	14	<	<	X
bjmsr-2256	650	15	0.01	0.01	NUM
bjmsr-2256	650	16	;	;	PUNCT
bjmsr-2256	650	17	*	*	PUNCT
bjmsr-2256	650	18	*	*	PUNCT
bjmsr-2256	650	19	*	*	PUNCT
bjmsr-2256	650	20	p	p	X
bjmsr-2256	650	21	<	<	X
bjmsr-2256	650	22	0.001	0.001	NUM
bjmsr-2256	650	23	ba=	ba=	PROPN
bjmsr-2256	650	24	brand	brand	NOUN
bjmsr-2256	650	25	awareness	awareness	NOUN
bjmsr-2256	650	26	;	;	PUNCT
bjmsr-2256	650	27	bi	bi	NOUN
bjmsr-2256	650	28	=	=	PROPN
bjmsr-2256	650	29	brand	brand	NOUN
bjmsr-2256	650	30	image	image	NOUN
bjmsr-2256	650	31	;	;	PUNCT
bjmsr-2256	650	32	cl	cl	NOUN
bjmsr-2256	650	33	=	=	NOUN
bjmsr-2256	650	34	customer	customer	NOUN
bjmsr-2256	650	35	loyalty	loyalty	NOUN
bjmsr-2256	650	36	;	;	PUNCT
bjmsr-2256	650	37	cs	cs	PROPN
bjmsr-2256	650	38	=	=	PROPN
bjmsr-2256	650	39	customer	customer	NOUN
bjmsr-2256	650	40	satisfaction	satisfaction	NOUN
bjmsr-2256	650	41	;	;	PUNCT
bjmsr-2256	650	42	pf	pf	NOUN
bjmsr-2256	650	43	=	=	SYM
bjmsr-2256	650	44	price	price	NOUN
bjmsr-2256	650	45	fairness	fairness	NOUN
bjmsr-2256	650	46	;	;	PUNCT
bjmsr-2256	650	47	psq	psq	NOUN
bjmsr-2256	650	48	=	=	SYM
bjmsr-2256	650	49	perceived	perceive	VERB
bjmsr-2256	650	50	service	service	NOUN
bjmsr-2256	650	51	quality	quality	NOUN
bjmsr-2256	650	52	;	;	PUNCT
bjmsr-2256	650	53	sgx	sgx	PROPN
bjmsr-2256	650	54	=	=	PUNCT
bjmsr-2256	650	55	swift	swift	ADJ
bjmsr-2256	650	56	guanxi	guanxi	NOUN
bjmsr-2256	650	57	;	;	PUNCT
bjmsr-2256	650	58	si	si	NOUN
bjmsr-2256	650	59	=	=	PROPN
bjmsr-2256	650	60	service	service	NOUN
bjmsr-2256	650	61	innovation	innovation	NOUN
bjmsr-2256	650	62	;	;	PUNCT
bjmsr-2256	650	63	smm	smm	NOUN
bjmsr-2256	650	64	=	=	PUNCT
bjmsr-2256	650	65	social	social	ADJ
bjmsr-2256	650	66	media	medium	NOUN
bjmsr-2256	650	67	marketing	marketing	NOUN
bjmsr-2256	650	68	;	;	PUNCT
bjmsr-2256	651	1	wom=	wom=	PRON
bjmsr-2256	651	2	word	word	NOUN
bjmsr-2256	651	3	-	-	PUNCT
bjmsr-2256	651	4	of	of	ADP
bjmsr-2256	651	5	-	-	PUNCT
bjmsr-2256	651	6	mouth	mouth	NOUN
bjmsr-2256	651	7	communication	communication	NOUN
bjmsr-2256	651	8	.	.	PUNCT
bjmsr-2256	652	1	publisher	publisher	PROPN
bjmsr-2256	652	2	’s	’s	PART
bjmsr-2256	652	3	note	note	NOUN
bjmsr-2256	652	4	:	:	PUNCT
bjmsr-2256	652	5	cribfb	cribfb	PROPN
bjmsr-2256	652	6	stays	stay	VERB
bjmsr-2256	652	7	neutral	neutral	ADJ
bjmsr-2256	652	8	with	with	ADP
bjmsr-2256	652	9	regard	regard	NOUN
bjmsr-2256	652	10	to	to	ADP
bjmsr-2256	652	11	jurisdictional	jurisdictional	ADJ
bjmsr-2256	652	12	claims	claim	NOUN
bjmsr-2256	652	13	in	in	ADP
bjmsr-2256	652	14	published	publish	VERB
bjmsr-2256	652	15	maps	map	NOUN
bjmsr-2256	652	16	and	and	CCONJ
bjmsr-2256	652	17	institutional	institutional	ADJ
bjmsr-2256	652	18	affiliations	affiliation	NOUN
bjmsr-2256	652	19	.	.	PUNCT
bjmsr-2256	653	1	©	©	ADP
bjmsr-2256	653	2	2024	2024	NUM
bjmsr-2256	653	3	by	by	ADP
bjmsr-2256	653	4	the	the	DET
bjmsr-2256	653	5	authors	author	NOUN
bjmsr-2256	653	6	.	.	PUNCT
bjmsr-2256	654	1	licensee	licensee	PROPN
bjmsr-2256	654	2	cribfb	cribfb	PROPN
bjmsr-2256	654	3	,	,	PUNCT
bjmsr-2256	654	4	usa	usa	PROPN
bjmsr-2256	654	5	.	.	PROPN
bjmsr-2256	655	1	this	this	DET
bjmsr-2256	655	2	open	open	ADJ
bjmsr-2256	655	3	-	-	PUNCT
bjmsr-2256	655	4	access	access	NOUN
bjmsr-2256	655	5	article	article	NOUN
bjmsr-2256	655	6	is	be	AUX
bjmsr-2256	655	7	distributed	distribute	VERB
bjmsr-2256	655	8	under	under	ADP
bjmsr-2256	655	9	the	the	DET
bjmsr-2256	655	10	terms	term	NOUN
bjmsr-2256	655	11	and	and	CCONJ
bjmsr-2256	655	12	conditions	condition	NOUN
bjmsr-2256	655	13	of	of	ADP
bjmsr-2256	655	14	the	the	DET
bjmsr-2256	655	15	creative	creative	ADJ
bjmsr-2256	655	16	commons	common	NOUN
bjmsr-2256	655	17	attribution	attribution	NOUN
bjmsr-2256	655	18	(	(	PUNCT
bjmsr-2256	655	19	cc	cc	NOUN
bjmsr-2256	655	20	by	by	ADP
bjmsr-2256	655	21	)	)	PUNCT
bjmsr-2256	655	22	license	license	NOUN
bjmsr-2256	655	23	(	(	PUNCT
bjmsr-2256	655	24	http://creativecommons.org/licenses/by/4.0	http://creativecommons.org/licenses/by/4.0	NOUN
bjmsr-2256	655	25	)	)	PUNCT
bjmsr-2256	655	26	.	.	PUNCT
bjmsr-2256	656	1	bangladesh	bangladesh	PROPN
bjmsr-2256	656	2	journal	journal	PROPN
bjmsr-2256	656	3	of	of	ADP
bjmsr-2256	656	4	multidisciplinary	multidisciplinary	ADJ
bjmsr-2256	656	5	scientific	scientific	ADJ
bjmsr-2256	656	6	research	research	NOUN
bjmsr-2256	656	7	(	(	PUNCT
bjmsr-2256	656	8	p	p	NOUN
bjmsr-2256	656	9	-	-	PUNCT
bjmsr-2256	656	10	issn	issn	PROPN
bjmsr-2256	656	11	2687	2687	NUM
bjmsr-2256	656	12	-	-	PUNCT
bjmsr-2256	656	13	850x	850x	NUM
bjmsr-2256	656	14	e	e	NOUN
bjmsr-2256	656	15	-	-	PROPN
bjmsr-2256	656	16	issn	issn	PROPN
bjmsr-2256	656	17	2687	2687	NUM
bjmsr-2256	656	18	-	-	SYM
bjmsr-2256	656	19	8518	8518	NUM
bjmsr-2256	656	20	)	)	PUNCT
bjmsr-2256	656	21	by	by	ADP
bjmsr-2256	656	22	cribfb	cribfb	PROPN
bjmsr-2256	656	23	is	be	AUX
bjmsr-2256	656	24	licensed	license	VERB
bjmsr-2256	656	25	under	under	ADP
bjmsr-2256	656	26	a	a	DET
bjmsr-2256	656	27	creative	creative	ADJ
bjmsr-2256	656	28	commons	common	NOUN
bjmsr-2256	656	29	attribution	attribution	NOUN
bjmsr-2256	656	30	4.0	4.0	NUM
bjmsr-2256	656	31	international	international	ADJ
bjmsr-2256	656	32	license	license	NOUN
bjmsr-2256	656	33	.	.	PUNCT
bjmsr-2256	657	1	http://creativecommons.org/licenses/by/4.0	http://creativecommons.org/licenses/by/4.0	X
bjmsr-2256	657	2	)	)	PUNCT
bjmsr-2256	657	3	.	.	PUNCT
bjmsr-2256	658	1	http://creativecommons.org/licenses/by/4.0/	http://creativecommons.org/licenses/by/4.0/	PROPN
bjmsr-2256	658	2	http://creativecommons.org/licenses/by/4.0/	http://creativecommons.org/licenses/by/4.0/	PROPN
bjmsr-2256	658	3	http://creativecommons.org/licenses/by/4.0/	http://creativecommons.org/licenses/by/4.0/	PROPN