id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
bcpe-1588	Wei, Zhuli; Ma, Yuankui	Innovative Marketing of New Media Digitization--Research on Innovation and Entrepreneurship Education of College Students	2022	6	.pdf	application/pdf	2750	76	21	The Characteristics of New Media New media is media forms such as digital magazines, mobile TV, and mobile phone networks that appear under the new technical support system, it makes full use of digital communication technology, information means and network technology, and provides platforms for information sharing and communication to the public without space and time constraints, and has become the main form of people's daily communication, Fig.1 show the scale of users in different fields of the new media industry from 2017 to 2019 (100 million), it has the following characteristics in comparison with traditional media such as newspapers, magazines, radio, and television: Fig.1 the scale of users in different fields of the new media industry from 2017 to 2019 (100 million) (1) Immediacy of information The dissemination and reception of new media information is not restricted to entities such as newspapers and televisions, and can be achieved by relying on the Internet, which has a strong immediacy. In addition, the mass and interactive nature of new media information provides various possibilities for college students to innovate and start businesses, they can screen effective information, give play to their ingenuity, and conceive of personalized and distinctive innovation and entrepreneurship projects.	cache/bcpe-1588.pdf	txt/bcpe-1588.txt