id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
bcpe-2635	Zhao, Yuxin	Research on the Compound Path for Influencing Factors of the “Popularity” of Female Sports Stars’ Media Images: A Qualitative Comparative Analysis of Fuzzy Sets Based on Short Video Communication Content	2022	12	.pdf	application/pdf	6494	340	52	After a qualitative comparative analysis of the fussy sets of short video communication content, this study argues that the explanatory variables, such as “material image”, “aesthetic image”, “production threshold”, “scene adaptation” and “emotional evocation” of female sports stars exert a significant impact on the result that “female sports stars are highly popular” and constitute key factors for the “popularity” of female sports stars. This study takes the popularity of female sports stars as the outcome variable and the communication of short video content as the criterion to determine the level of popularity.	cache/bcpe-2635.pdf	txt/bcpe-2635.txt