id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
bcpe-2637	Zhang, Nan	Research on the Current new Characteristics, Operation Problems and Innovation Strategies of the Official WeChat official account of Chinese Universities Driven by "Generation Z"	2022	7	.pdf	application/pdf	3948	111	21	New Problems in the Operation of Official Wechat Official Account of Chinese Universities Driven by Generation Z At this stage, the official WeChat official account of Chinese universities driven by Generation Z mainly has the following problems: in terms of personnel participation, the platform construction and operation development of the official WeChat official account of universities are regarded as the independent work of the university publicity department, which has nothing to do with the personnel and teachers of other departments; In terms of management mode, the system and mechanism system for the construction of official WeChat official account and the integration of campus financial media in Chinese universities are not perfect, and there are a series of fundamental problems such as lack of integration standards, limited service forms, and difficulties in interaction between schools and students (Guan Shaofeng&Xu Zhenglin, 2022). Some Chinese university financial media have set up more than 20 official communication matrices, including official websites, school newspapers, campus radio stations, campus TV stations, official WeChat official account, official microblogs, Tiktok, Kwai, Toutiao, B stations, Xiaohongshu, etc., to create a financial media communication matrix of one network, one newspaper, two stations, two WeChat N-ends.	cache/bcpe-2637.pdf	txt/bcpe-2637.txt