id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
bcpe-4348	Liu, Yiying	An analysis of the application of affordance theory in new media advertising-- Take interactive advertising as an example	2023	5	.pdf	application/pdf	2777	93	31	In this regard, we suggest that the communication innovation of new media advertising must be mainstreamed, distinctive and effective, and that the development of new media advertising practices should be promoted in a multi-dimensional, multi- level and multi-faceted way from content production, social interaction and mobile communication, starting from innovation of expression, enhancement of emotional attributes and strengthening of communication with users as well as conforming to the development trend of mobile communication technology, so as to open up a new situation in which the communication power, influence and competitiveness of new media advertising itself can be continuously and steadily improved. Analysis of existing problems in new media interactive advertising 5.1 Analysis of the development advantages of new media interactive advertising The content and form of advertising are more diversified nowadays, and consumers have more freedom of choice.	cache/bcpe-4348.pdf	txt/bcpe-4348.txt