id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ssh-1134	Ran, Yang 	Research on the Influence of Brand IP Communication on Brand Citizenship Behavior of Urban Rail Transit Employees	2022	12	.pdf	application/pdf	6462	286	28	Finally, the two research paths of brand IP communication are regulated by brand IP attitude, and the positive or negative attitude of brand IP has different effects on brand citizenship behavior. Therefore, brand IP attitude has an important influence on brand IP communication.	cache/ssh-1134.pdf	txt/ssh-1134.txt