id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ssh-2421	Zhan, Zedong	Research on the Creative Communication Mode of Advertising under the New Media Perspective	2022	6	.pdf	application/pdf	2781	116	35	This is BCP Social Sciences & Humanities ERSS 2022 Volume 20 (2022) 601 the core concept of advertising communication, and also the focus of new media advertising, as shown in Figure 3. With the continuous development of new media technology and the increasing number of audiences, the effect of new media advertising gradually exceeds the advertisements published in traditional media such as newspapers, television, radio, magazines, etc.	cache/ssh-2421.pdf	txt/ssh-2421.txt