id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ssh-3639	Yang, Yuhe	The Cultural Communication Strategies of Western Fast-Food Brand McDonald in China	2023	7	.pdf	application/pdf	4070	168	48	Overall, McDonald's has done a successful job in product development and localization in China, which is an exemplary case among fast food brands and can bring many suggestions and implications to other familiar brands. In 1937, Maurice McDonald and Richard McDonald started a drive-in restaurant in the small town of San Bernardino, California, called Dick and Mac McDonald, specializing in barbecue (Bar-B-Que).	cache/ssh-3639.pdf	txt/ssh-3639.txt