id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ssh-3641	Cheng, Yuhan	The Research on the Influence of Luckin Coffee Advertisements upon Chinese University Students’ Consumer Behaviors	2023	6	.pdf	application/pdf	3658	166	53	It shows that the percentage of university consumers who might be influenced by celebrity endorsement on Luckin Coffee product purchasing only has an 11% difference from that of those who hold an opposite perspective. The most interesting thing is that when people are asked where Luckin Coffee commercials appear the most frequently, they provide different replies such bus stop signs and roadside billboards over the typical elevator, internet, television, and WeChat choices.	cache/ssh-3641.pdf	txt/ssh-3641.txt