id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ssh-645	Zhao, Zixuan 	Study of Portrayal Strategies for Powerful Female Images in Femvertising: Illustrated by Cases of This Girl Can, Behind the Mac and Cheers to All	2022	12	.pdf	application/pdf	6153	260	49	Regarding the content of the previous researches, however, most of the studies on female’s images are concerned with the communication effect of using female characters, or concerned with the criticism of the prejudiced women’s images in traditional female advertisements; and the studies on female’s images are still focusing on the stage of criticism and review, while there are few studies on the methods of shaping women images in the new era of advertisements. The study on female image has always been a hot topic in advertising research.	cache/ssh-645.pdf	txt/ssh-645.txt