id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ssh-963	Zhao, Zixuan 	Study on the Influencing Factors of Users’ Intention of Participatory Communication Behaviors in Online Game Live Based on VAM and TPB Models	2022	11	.pdf	application/pdf	6342	248	34	Definition of Concept and Research Hypothesis 3.1 Participatory communication behavior Some scholars once pointed out that, from the perspective of users' participation in communication practice, the participation behavior of game live broadcast users is the behavior of users' involvement in the communication content and process in the virtual community provided by game live broadcast, which is reflected in the process of users' participation in the communication of game live broadcast information, and then has an impact on the production and communication of game direct broadcast content. On this basis, based on the empirical data collected from user groups of online game live broadcast, combined with VAM and TPB models, this paper focuses on the six elements of perceived usefulness, perceived ease of use, perceived enjoyment, behavioral attitude, subjective norms and perceived behavior control, and analyzes their impact on the communication participation behavior of online game live broadcast users, so as to provide reference for the content selection and behavior norm optimization of game platforms and anchors.	cache/ssh-963.pdf	txt/ssh-963.txt