BCP Social Sciences & Humanities HASS 2022 Volume 18 (2022) 233 Analysis and research of Tibetan pattern in cultural creation design Lu Tong, Jiongming Huang School of Art and Design, Wuhan Textile University, Wuhan, China Abstract. In recent years, with the development of social economy, cultural productivity has become more and more important in China's overall economic pattern. Tibetan has a long history, has a unique natural resources and cultural resources, is a product development provides an important material, on the other hand due to their own culture, the thought of aesthetic and improve, a single, homogeneous product on the market can't meet the demand of people, be badly in need of new design ideas to develop Tibetan gen products, The topic will be studied from the perspective of practical application. This paper focuses on the research of Tibetan local cultural and creative industry. Firstly, a large number of Tibet-related domestic and foreign literature are consulted to understand the current situation of tibet-related research. On this basis, the development trend of cultural and creative industry and successful cases related to cultural and creative products are analyzed and studied, providing ideas for the following product design. Secondly, in the study of Tibetan culture, the historical culture, geographical environment and artistic characteristics of The Tibetan are introduced. Through the analysis of Tibetan decorative arts, color patterns and other related cultural and creative case experience, the cultural and creative products of the Tibetan are designed. Finally, based on the analysis of relevant elements of Tibetan decorative art, Tibetan colors and patterns are extracted and summarized to achieve the combination of ethnic decorative art and modern design concepts, and the new design mode is integrated into Tibetan cultural and creative product design. This paper hopes to promote the inheritance of national culture and the development of Tibetan cultural industry through this design research. Keywords: Tibetan; Cultural and creative design; Decoration pattern. 1. An overview of Tibetan culture The Tibetan people are distributed over a vast area and have a long national history. In the process of adapting to the relatively harsh natural environment, the Tibetan people have formed their unique social living habits. In the past, the tribes of Tibet lived in scattered communities, which formed a large whole after the establishment of the Tubo Dynasty, although a relatively complete bureaucratic mechanism was established. The study of Tibetan culture can deepen the understanding of Tibetan history from one side, which is conducive to inheriting and carrying forward the excellent traditional Tibetan culture, and on this basis, further explore the innovation and development of Tibetan culture in the new era. In the Tibetan culture, there are many festivals similar to those of other ethnic groups, but most of them still retain the traditional festivals of the Tibetan people with strong ethnic colors. Tibetans have their own splendid art and culture, and also have their own unique sports activities. Tibetan sports are also diverse, such as horse racing and archery, stone holding, tug-of-war, wrestling and so on, reflecting the colorful Tibetan life. For example, compared with the mainland, the Tibetan Spring Festival has more diversified forms, and its customs and culture have been almost completely inherited. 2. Tibetan related pattern elements 2.1 Geometric lines Tibetan pattern is the simplest pattern with the longest history as well as the simplest aesthetic expression. Straight lines and curves form various decorative patterns by changing direction, sequence and combination, which are applied to living utensils, clothing and architecture. They add BCP Social Sciences & Humanities HASS 2022 Volume 18 (2022) 234 some spiritual sustenance to practical tools and bring certain visual feelings and aesthetic experience to life and production. As the most primitive graphic composition, geometric figures have been used until now, which can be said to be the living fossil of the development of Tibetan pictorial art. The main categories of Tibetan geometric decorative patterns are strip pattern, Shou character pattern, echo pattern, sky bead pattern, cross pattern and so on. Stripe is widely used in the state Canon in the form of parallel arrangement. Bandian is an important part of Tibetan women's dress, which is usually made up of colored and colorless horizontal stripes. Shou word grain shape round, shape lines constantly around, interspersed with each other, constitute an absolute symmetrical geometric decorative pattern. Hui word grain evolved from hui word, hui word has a standard geometric structure shape, its shape is rich, is given by the folk loop reciprocating, riches and honour. 2.2 Plant patterns Some of the plant patterns are pictographs of plants unique to Tibet, and some refer to the traditional auspicious patterns of the Han nationality. The design that draws out after abstracting the line of the plant, have grain of roll grass grain, honeysuckle grain, entangle rattan grain to wait a moment commonly, these grain pattern has rich change on the line mostly, administrative levels strewn at random have send, have very strong adornment effect. Similar to other graphic patterns, plant patterns in addition to its own decorative art, or to place ideas, build the spiritual world of the material. Take the tangled vine lines as an example, which symbolize auspice and joy. It depicts the natural growth of rattan and curly grass, with a strong breath of life. The continuous lines reflect the continuity, which is used to place the beautiful yearning for longevity. 2.3 Animal patterns Animal patterns mainly come from the animal images living in Tibet, with vivid shapes and complex structures. Commonly used dog nose pattern is two square continuous arrangement, mostly used in men's scarves, fur, etc. As a visual symbol of the cultural system, patterns not only convey the ideological content, but also generate new symbols with the construction of the new spiritual world. Therefore, some animal patterns are added to the Tibetan pattern system with the introduction of Buddhism, such as tigers, lions, elephants, etc. 2.4 The text pattern Characters and patterns, from a wide range of sources, rich in meaning, with national characteristics. The swastika and swastika originated from the religious culture of Tibetan areas. They were first used by monks and then gradually developed into folk. It is to use some words as decorative patterns, compared to abstract pictures, words in the artistic conception of the expression is more direct, usually for some incantations. The Tibetan language itself, as a pattern, has a strong sense of art due to its unique writing style and highly decorative lines. Applied to the decoration of patterns, it can be combined with other graphics to convey a fuller meaning, and thus build up the rich spiritual world of Tibetans with such abstract and concrete image forms. 3. Tibetan color decoration Color is the most direct visual impact to people and causes our common aesthetic intuitive feelings. In terms of expression, color has an intuitive impact on people's feelings. Tibetan colors are deeply influenced by natural environment, religious belief and aesthetic consciousness. Common to like Tibetan architecture, Tibetan mural decoration, household utensils, Tibetan costumes, thangka, etc., through the most directly reflects the Tibetan rich color, tibetans by many historical and cultural color expression to continue their find their own native art rule, expressed in these rich color and unique local conditions and customs of the formed the unique charm of Tibetan. Tibetan adornment art of color is the biggest reproducibility, Tibetan colour is bold, and more brilliant, is under the influence of religion, Tibetan makes Tibetan art to have the strong, the BCP Social Sciences & Humanities HASS 2022 Volume 18 (2022) 235 expression of color in directly reflects the Tibetan people's emotion, jinding red color is embodied in the Tibetan monastery, colorful prayer, mysterious Tibetan opera masks, There are also colorful beads, which illustrate the Tibetan people's understanding of life. From within the Tibetan clothing, Tibetan architectural interiors, Tibetan murals for refined colour, overall, most of Tibetan art deco is given priority to with red, yellow, white and bright color is given priority to, use less dark, dress in dark blue, and black as the background, yellow for large area is used, mainly used for clothing store decoration colors, pink gold to cancel; The exterior of Tibetan buildings is mostly gold, white, brick red and a little black embellishment. In terms of the frequency of Tibetan color use, gold, yellow, red and white are the main colors, while black, blue and green are the secondary main colors. Tibetan color follow as close to the color supplement use complementary colors highlight way of collocation, the collocation of color close to the Tibetan art deco look levels more rich, the use of complementary colors make Tibetan pattern look more solid, more full, make the subject appear more prominent, Tibetan more willing to use highly pure color in the painting, make the picture contrast, has a strong visual impact. 4. Tibetan decorative pattern design research Cultural and creative products are to create and improve cultural resources and articles with the help of modern scientific and technological means, and produce cultural and creative products with high added value through the development and application of intellectual property rights. A good cultural IP should have the advantages of high popularity, a certain audience, rich cultural deposits and other characteristics, aesthetic, function and connotation are indispensable. Extracting modern creative elements from ancient art is a benign way of development. , such as the Forbidden City wen gen pouch lipstick pouch to the Palace Museum collections for inspiration, selected the waist round, heart-shaped and gourd shape pockets, with a magnificent Chinese knot rope, package of bats, deer, cranes, butterfly, goldfish, like a variety of patterns, such as "fu, lu, shou, joy, wealth and auspicious wishes, etc, this kind of smoke cable pouch is hanging in the pouch, quality Most of them are "official products", and the production process is complicated, representing the highest technology of purse production in the late Qing Dynasty. Similarly, the application of Tibetan decorative patterns needs to be refined, processed and innovated from contemporary aesthetic standards so as to be truly applied in modern design. This design is closely related to culture, represented by Tibetan decorative art, combined with modern design methods, the development of a series of Tibetan decorative art cultural and creative products, this market positioning to Tibetan museum as the carrier, further in-depth cultural level and market level, do related cultural travel fusion souvenirs, museum souvenirs, etc.. At present most of the Tibetan culture industry related products stay in the machine processing and crafts products, more the development of the arts and crafts is more than just stay in the traditional craft level, handicraft product quantity is little, waiting period is longer, are mostly presented orphan works, although has the extremely high artistic features, but the high prices make a lot of people can only be away, Although mass products produced by modern machines have advantages in price, they lack design sense and innovation, resulting in no regional characteristics. 5. Conclusion Tibetan is a nation with unique characteristics, unique development mode and unique national culture make Tibetan in the long history of continuous development, to the greatest extent to maintain the characteristics of the nation. The analysis of Tibetan clothing patterns and the application in visual communication design, to a large extent, let people outside the Tibetan culture, let the Tibetan culture out of the plateau, to the world, get more space for development. How to reasonably promote the development of Tibetan culture and its aesthetic advantages and apply it to visual communication design is an important content that can not be ignored at this stage. It should be more integrated with BCP Social Sciences & Humanities HASS 2022 Volume 18 (2022) 236 the current social popular culture and development trend to keep pace with The Times. As for Tibetan culture, we should adopt the essence and discard the dregs rather than blindly copy it. We should absorb its excellent aspects and apply its highly ethnic clothing patterns in modern design, so that the characteristics of Tibetan culture can be popularized and seen by more people. References [1] Du Ya. Research on the application of Tibetan pattern in visual Communication Design [J]. Peony,2020(22):71-72. [2] HU Zhiyuan. Analysis on the artistic value of traditional Ethnic costumes from the perspective of "One [3] Wu Qionggrui. On the Characteristics and Cultural Connotation of Clothing in Different Tibetan Areas [J]. Popular Color,2021(04):44-46. [4] Zhou Yulan. Tibetan Clothing with Thick and heavy Colors -- On The Collocation of Tibetan Clothing and Colors [J]. Development of Qaidam Research, 2013 (02) : 46-49.] [5] Li Yuqin. Journal of xizang university (social science edition), 2009,24 (02) : 46-53. 1. An overview of Tibetan culture 2. Tibetan related pattern elements 2.1 Geometric lines 2.2 Plant patterns 2.3 Animal patterns 2.4 The text pattern 3. Tibetan color decoration 4. Tibetan decorative pattern design research 5. Conclusion References