id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
bpbj-147	Nguyen, Ngoc Bao; Nguyen , Long Hoang	Agricultural Tourism in Vietnam: Role of Technology for Perceived Sustainability and Visitors’ Intention to Return	2024	19	.pdf	application/pdf	10798	613	34	The opinions of my peers significantly influence my decision to participate in sustainable agricultural practices during my visit 0.870 2.554 SN3 Visitors perceive engaging in sustainable agricultural practices as socially acceptable within any social 0.881 2.926 SN4 Technology, such as social media and online reviews, plays a significant role in shaping my perception of sustainable norms during agricultural tourism 0.875 2.860 BC Perceived behavioral control 0.896 BC1 Visitors feel confident to actively engage in sustainable practices during agricultural tourism experiences 0.861 2.355 BC2 Visitors believes in the necessary skills to integrate sustainable activities into agricultural tourism itineraries. 0.895 2.828 BC3 Visitors perceive a high level of control over participation in sustainable practices during agricultural tourism 0.893 2.786 BC4 Technology, such as mobile applications and virtual reality experiences, enhances perceived control over sustainable activities during agricultural tourism 0.844 2.135 PS Perceived sustainability 0.888 PS1 Visitors believe that agricultural tourism practices in Vietnam are environmentally sustainable 0.846 2.491 PS2 Visitors perceive agricultural tourism activities in Vietnam as contributing positively to the socio- cultural sustainability of the region 0.885 2.952 PS3 Visitors evaluate the economic sustainability of agricultural tourism practices positively in Vietnam 0.873 2.490 PS4 Technology-enhanced aspects of agricultural tourism in Vietnam positively influence the perception of sustainability 0.857 2.329 RT Role of technology 0.912 Keywords: Agricultural tourism, technology, sustainability, revisit intention, emerging market Agricultural Tourism in Vietnam: Role of Technology for Perceived Sustainability and Visitors’ Intention to Return 1 Faculty of Marketing, Thuongmai University, Hanoi City Vietnam; https:// orcid.org/0009-0000-1487-3847 2 Faculty of Marketing, Thuongmai University, Hanoi City Vietnam; https:// orcid.org/0009-0003-2113-7305 * Corresponding author email: ngocnb@tmu.edu.vn BioProducts Business 9(2), 2024, pp.	cache/bpbj-147.pdf	txt/bpbj-147.txt