id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
bpbj-53	Montague, Iris B; Gazal, Kathryn Arano; Wiedenbeck, Janice K	Social Media Use in the Wood Products Industry: Impact on the Consumer Purchasing Process	2019	14	.pdf	application/pdf	8469	450	54	To fully understand how consumers use social media during the wood product purchasing process, this study: (1) identified the type(s) of social media sites/apps used in the wood product purchasing process, (2) identi- fied and described how and why consumers use social media, (3) identified and described the perceptions held about social media and traditional media, (4) identified and described key factors that influence and motivate consumers to buy wood products on social media and (5) examined the effectiveness of social media during the wood purchasing decision process. However, until recently, there has been limited research regarding social media in the U.S. wood products industry.	cache/bpbj-53.pdf	txt/bpbj-53.txt