id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
brj-23389	Tang, Tingli; Chen, Yushu	Colour and Furniture Brand Identity: Exploring the Strategic Value of Brand’s Iconic Colour	2024	19	.pdf	application/pdf	8443	422	50	Examples of different saturation (vertical axis) and value (horizontal axis) of colors for two arbitrarily selected hues (A = 0; B = 200) in the HSV colour system Literature reviews have underscored the significance of colour in brand identity, highlighting its role in conveying brand values and differentiating brands in the marketplace (Urde 2013; Chiang et al. 2020). Contrary to conventional beliefs, variations in saturation and value are not solely detrimental; they can also enrich brand identity.	cache/brj-23389.pdf	txt/brj-23389.txt