id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
brj-24629	Wei , Xiao Zheng; Siek, Hwee Ling; Toroghi, Reza Moayer; Hashim , Siti Fatimah Binti	A Grounded Theory Analysis of Consumer Perceived Value of Sustainable Bamboo-Woven Fashion Accessories on Chinese e-commerce Platforms	2025	19	.pdf	application/pdf	7529	383	37	Grounded theory-based conceptual model of consumer perceived value for CCBWFA RESULTS AND DISCUSSION Perceived Value Theory (PVT) is a multidimensional framework originally proposed by Sheth, Newman, and Gross (1991), which identifies five key dimensions of consumer value: (1) functional value (the utility derived from the product’s practical performance), (2) social value (the utility derived from association with social groups), (3) emotional value (the utility derived from feelings or affective states generated by the product), (4) conditional value (the utility derived from specific situations or contexts), and (5) epistemic value (the utility derived from curiosity, novelty, or knowledge-seeking). 6615 A Grounded Theory Analysis of Consumer Perceived Value of Sustainable Bamboo-Woven Fashion Accessories on Chinese e-commerce Platforms Xiao Zheng Wei ,ᵃ,ᵇ Hwee Ling Siek ,ᵃ,* Reza Moayer Toroghi,ᵃ and Siti Fatimah Binti Hashim ᵃ Grounded Theory was employed to analyze consumer perceived value of sustainable bamboo-woven fashion accessories in Chinese e-commerce, emphasizing green consumption behaviors, awareness of resource reuse, and integration of cultural significance.	cache/brj-24629.pdf	txt/brj-24629.txt