id	sid	tid	token	lemma	pos
brj-23389	1	1	peer	peer	NOUN
brj-23389	1	2	-	-	PUNCT
brj-23389	1	3	review	review	NOUN
brj-23389	1	4	article	article	NOUN
brj-23389	1	5	peer	peer	NOUN
brj-23389	1	6	-	-	PUNCT
brj-23389	1	7	reviewed	review	VERB
brj-23389	1	8	article	article	NOUN
brj-23389	1	9	bioresources.cnr.ncsu.edu	bioresources.cnr.ncsu.edu	NUM
brj-23389	1	10	tang	tang	PROPN
brj-23389	1	11	&	&	CCONJ
brj-23389	1	12	chen	chen	PROPN
brj-23389	1	13	(	(	PUNCT
brj-23389	1	14	2024	2024	NUM
brj-23389	1	15	)	)	PUNCT
brj-23389	1	16	.	.	PUNCT
brj-23389	2	1	“	"	PUNCT
brj-23389	2	2	colour	colour	NOUN
brj-23389	2	3	&	&	CCONJ
brj-23389	2	4	furniture	furniture	NOUN
brj-23389	2	5	branding	branding	NOUN
brj-23389	2	6	,	,	PUNCT
brj-23389	2	7	”	"	PUNCT
brj-23389	2	8	bioresources	bioresource	NOUN
brj-23389	2	9	19(2	19(2	NUM
brj-23389	2	10	)	)	PUNCT
brj-23389	2	11	,	,	PUNCT
brj-23389	2	12	2763	2763	NUM
brj-23389	2	13	-	-	SYM
brj-23389	2	14	2781	2781	NUM
brj-23389	2	15	.	.	PUNCT
brj-23389	3	1	2763	2763	NUM
brj-23389	3	2	colour	colour	NOUN
brj-23389	3	3	and	and	CCONJ
brj-23389	3	4	furniture	furniture	NOUN
brj-23389	3	5	brand	brand	NOUN
brj-23389	3	6	identity	identity	NOUN
brj-23389	3	7	:	:	PUNCT
brj-23389	3	8	exploring	explore	VERB
brj-23389	3	9	the	the	DET
brj-23389	3	10	strategic	strategic	ADJ
brj-23389	3	11	value	value	NOUN
brj-23389	3	12	of	of	ADP
brj-23389	3	13	brand	brand	NOUN
brj-23389	3	14	’s	’s	PART
brj-23389	3	15	iconic	iconic	ADJ
brj-23389	3	16	colour	colour	NOUN
brj-23389	3	17	tingli	tingli	NOUN
brj-23389	3	18	tang	tang	NOUN
brj-23389	3	19	*	*	PUNCT
brj-23389	3	20	and	and	CCONJ
brj-23389	3	21	yushu	yushu	PROPN
brj-23389	3	22	chen	chen	PROPN
brj-23389	4	1	this	this	DET
brj-23389	4	2	research	research	NOUN
brj-23389	4	3	explores	explore	VERB
brj-23389	4	4	the	the	DET
brj-23389	4	5	intersection	intersection	NOUN
brj-23389	4	6	of	of	ADP
brj-23389	4	7	colour	colour	NOUN
brj-23389	4	8	marketing	marketing	NOUN
brj-23389	4	9	and	and	CCONJ
brj-23389	4	10	brand	brand	NOUN
brj-23389	4	11	identity	identity	NOUN
brj-23389	4	12	,	,	PUNCT
brj-23389	4	13	focusing	focus	VERB
brj-23389	4	14	on	on	ADP
brj-23389	4	15	the	the	DET
brj-23389	4	16	role	role	NOUN
brj-23389	4	17	of	of	ADP
brj-23389	4	18	iconic	iconic	ADJ
brj-23389	4	19	colour	colour	NOUN
brj-23389	4	20	in	in	ADP
brj-23389	4	21	furniture	furniture	NOUN
brj-23389	4	22	branding	branding	NOUN
brj-23389	4	23	.	.	PUNCT
brj-23389	5	1	a	a	DET
brj-23389	5	2	comprehensive	comprehensive	ADJ
brj-23389	5	3	framework	framework	NOUN
brj-23389	5	4	for	for	ADP
brj-23389	5	5	crafting	craft	VERB
brj-23389	5	6	a	a	DET
brj-23389	5	7	furniture	furniture	NOUN
brj-23389	5	8	brand	brand	NOUN
brj-23389	5	9	’s	’s	PART
brj-23389	5	10	iconic	iconic	ADJ
brj-23389	5	11	colour	colour	NOUN
brj-23389	5	12	was	be	AUX
brj-23389	5	13	developed	develop	VERB
brj-23389	5	14	,	,	PUNCT
brj-23389	5	15	and	and	CCONJ
brj-23389	5	16	structural	structural	ADJ
brj-23389	5	17	equation	equation	NOUN
brj-23389	5	18	modeling	modeling	NOUN
brj-23389	5	19	was	be	AUX
brj-23389	5	20	used	use	VERB
brj-23389	5	21	to	to	PART
brj-23389	5	22	analyze	analyze	VERB
brj-23389	5	23	data	datum	NOUN
brj-23389	5	24	from	from	ADP
brj-23389	5	25	three	three	NUM
brj-23389	5	26	offline	offline	ADJ
brj-23389	5	27	experiments	experiment	NOUN
brj-23389	5	28	with	with	ADP
brj-23389	5	29	a	a	DET
brj-23389	5	30	total	total	ADJ
brj-23389	5	31	sample	sample	NOUN
brj-23389	5	32	size	size	NOUN
brj-23389	5	33	of	of	ADP
brj-23389	5	34	111	111	NUM
brj-23389	5	35	subjects	subject	NOUN
brj-23389	5	36	.	.	PUNCT
brj-23389	6	1	the	the	DET
brj-23389	6	2	findings	finding	NOUN
brj-23389	6	3	highlight	highlight	VERB
brj-23389	6	4	the	the	DET
brj-23389	6	5	crucial	crucial	ADJ
brj-23389	6	6	influence	influence	NOUN
brj-23389	6	7	of	of	ADP
brj-23389	6	8	iconic	iconic	ADJ
brj-23389	6	9	colour	colour	NOUN
brj-23389	6	10	on	on	ADP
brj-23389	6	11	brand	brand	NOUN
brj-23389	6	12	identity	identity	NOUN
brj-23389	6	13	,	,	PUNCT
brj-23389	6	14	revealing	reveal	VERB
brj-23389	6	15	that	that	SCONJ
brj-23389	6	16	both	both	CCONJ
brj-23389	6	17	the	the	DET
brj-23389	6	18	referential	referential	ADJ
brj-23389	6	19	meaning	meaning	NOUN
brj-23389	6	20	of	of	ADP
brj-23389	6	21	hue	hue	NOUN
brj-23389	6	22	and	and	CCONJ
brj-23389	6	23	gender	gender	NOUN
brj-23389	6	24	significantly	significantly	ADV
brj-23389	6	25	impact	impact	VERB
brj-23389	6	26	brand	brand	NOUN
brj-23389	6	27	perception	perception	NOUN
brj-23389	6	28	.	.	PUNCT
brj-23389	7	1	contrary	contrary	ADJ
brj-23389	7	2	to	to	ADP
brj-23389	7	3	conventional	conventional	ADJ
brj-23389	7	4	beliefs	belief	NOUN
brj-23389	7	5	,	,	PUNCT
brj-23389	7	6	variations	variation	NOUN
brj-23389	7	7	in	in	ADP
brj-23389	7	8	saturation	saturation	NOUN
brj-23389	7	9	and	and	CCONJ
brj-23389	7	10	value	value	NOUN
brj-23389	7	11	are	be	AUX
brj-23389	7	12	not	not	PART
brj-23389	7	13	solely	solely	ADV
brj-23389	7	14	detrimental	detrimental	ADJ
brj-23389	7	15	;	;	PUNCT
brj-23389	7	16	they	they	PRON
brj-23389	7	17	can	can	AUX
brj-23389	7	18	also	also	ADV
brj-23389	7	19	enrich	enrich	VERB
brj-23389	7	20	brand	brand	NOUN
brj-23389	7	21	identity	identity	NOUN
brj-23389	7	22	.	.	PUNCT
brj-23389	8	1	the	the	DET
brj-23389	8	2	iconic	iconic	ADJ
brj-23389	8	3	colour	colour	NOUN
brj-23389	8	4	serves	serve	VERB
brj-23389	8	5	as	as	ADP
brj-23389	8	6	a	a	DET
brj-23389	8	7	cornerstone	cornerstone	NOUN
brj-23389	8	8	for	for	ADP
brj-23389	8	9	ensuring	ensure	VERB
brj-23389	8	10	consistency	consistency	NOUN
brj-23389	8	11	across	across	ADP
brj-23389	8	12	internal	internal	ADJ
brj-23389	8	13	and	and	CCONJ
brj-23389	8	14	external	external	ADJ
brj-23389	8	15	brand	brand	NOUN
brj-23389	8	16	dimensions	dimension	NOUN
brj-23389	8	17	,	,	PUNCT
brj-23389	8	18	solidifying	solidify	VERB
brj-23389	8	19	the	the	DET
brj-23389	8	20	brand	brand	NOUN
brj-23389	8	21	's	's	PART
brj-23389	8	22	core	core	NOUN
brj-23389	8	23	identifiers	identifier	NOUN
brj-23389	8	24	,	,	PUNCT
brj-23389	8	25	and	and	CCONJ
brj-23389	8	26	resonating	resonate	VERB
brj-23389	8	27	with	with	ADP
brj-23389	8	28	consumers	consumer	NOUN
brj-23389	8	29	’	’	PART
brj-23389	8	30	minds	mind	NOUN
brj-23389	8	31	.	.	PUNCT
brj-23389	9	1	this	this	DET
brj-23389	9	2	research	research	NOUN
brj-23389	9	3	underscores	underscore	VERB
brj-23389	9	4	the	the	DET
brj-23389	9	5	pivotal	pivotal	ADJ
brj-23389	9	6	role	role	NOUN
brj-23389	9	7	of	of	ADP
brj-23389	9	8	iconic	iconic	ADJ
brj-23389	9	9	colour	colour	NOUN
brj-23389	9	10	in	in	ADP
brj-23389	9	11	forging	forge	VERB
brj-23389	9	12	a	a	DET
brj-23389	9	13	coherent	coherent	ADJ
brj-23389	9	14	and	and	CCONJ
brj-23389	9	15	distinct	distinct	ADJ
brj-23389	9	16	brand	brand	NOUN
brj-23389	9	17	identity	identity	NOUN
brj-23389	9	18	,	,	PUNCT
brj-23389	9	19	offering	offer	VERB
brj-23389	9	20	valuable	valuable	ADJ
brj-23389	9	21	insights	insight	NOUN
brj-23389	9	22	for	for	ADP
brj-23389	9	23	marketers	marketer	NOUN
brj-23389	9	24	and	and	CCONJ
brj-23389	9	25	brand	brand	NOUN
brj-23389	9	26	strategists	strategist	NOUN
brj-23389	9	27	in	in	ADP
brj-23389	9	28	the	the	DET
brj-23389	9	29	furniture	furniture	NOUN
brj-23389	9	30	industry	industry	NOUN
brj-23389	9	31	and	and	CCONJ
brj-23389	9	32	beyond	beyond	ADP
brj-23389	9	33	.	.	PUNCT
brj-23389	10	1	doi	doi	NOUN
brj-23389	10	2	:	:	PUNCT
brj-23389	10	3	10.15376	10.15376	NUM
brj-23389	10	4	/	/	SYM
brj-23389	10	5	biores.19.2.2763	biores.19.2.2763	PROPN
brj-23389	10	6	-	-	PUNCT
brj-23389	10	7	2781	2781	NUM
brj-23389	10	8	keywords	keyword	NOUN
brj-23389	10	9	:	:	PUNCT
brj-23389	10	10	colour	colour	NOUN
brj-23389	10	11	marketing	marketing	NOUN
brj-23389	10	12	;	;	PUNCT
brj-23389	10	13	brand	brand	NOUN
brj-23389	10	14	marketing	marketing	NOUN
brj-23389	10	15	;	;	PUNCT
brj-23389	10	16	brand	brand	NOUN
brj-23389	10	17	identity	identity	NOUN
brj-23389	10	18	;	;	PUNCT
brj-23389	10	19	brand	brand	NOUN
brj-23389	10	20	co	co	NOUN
brj-23389	10	21	-	-	NOUN
brj-23389	10	22	creation	creation	NOUN
brj-23389	10	23	;	;	PUNCT
brj-23389	10	24	furniture	furniture	NOUN
brj-23389	10	25	brand	brand	PROPN
brj-23389	10	26	contact	contact	NOUN
brj-23389	10	27	information	information	NOUN
brj-23389	10	28	:	:	PUNCT
brj-23389	10	29	college	college	NOUN
brj-23389	10	30	of	of	ADP
brj-23389	10	31	furnishings	furnishing	NOUN
brj-23389	10	32	and	and	CCONJ
brj-23389	10	33	industrial	industrial	ADJ
brj-23389	10	34	design	design	NOUN
brj-23389	10	35	,	,	PUNCT
brj-23389	10	36	nanjing	nanjing	PROPN
brj-23389	10	37	forestry	forestry	PROPN
brj-23389	10	38	university	university	PROPN
brj-23389	10	39	,	,	PUNCT
brj-23389	10	40	nanjing	nanjing	PROPN
brj-23389	10	41	210037	210037	NUM
brj-23389	10	42	,	,	PUNCT
brj-23389	10	43	china	china	PROPN
brj-23389	10	44	;	;	PUNCT
brj-23389	10	45	*	*	PUNCT
brj-23389	10	46	corresponding	correspond	VERB
brj-23389	10	47	author	author	NOUN
brj-23389	10	48	:	:	PUNCT
brj-23389	10	49	tangtingli777@163.com	tangtingli777@163.com	X
brj-23389	10	50	introduction	introduction	NOUN
brj-23389	10	51	in	in	ADP
brj-23389	10	52	the	the	DET
brj-23389	10	53	current	current	ADJ
brj-23389	10	54	competitive	competitive	ADJ
brj-23389	10	55	marketplace	marketplace	NOUN
brj-23389	10	56	,	,	PUNCT
brj-23389	10	57	colour	colour	NOUN
brj-23389	10	58	plays	play	VERB
brj-23389	10	59	a	a	DET
brj-23389	10	60	crucial	crucial	ADJ
brj-23389	10	61	role	role	NOUN
brj-23389	10	62	in	in	ADP
brj-23389	10	63	shaping	shape	VERB
brj-23389	10	64	brand	brand	NOUN
brj-23389	10	65	identity	identity	NOUN
brj-23389	10	66	and	and	CCONJ
brj-23389	10	67	influencing	influence	VERB
brj-23389	10	68	consumer	consumer	NOUN
brj-23389	10	69	perceptions	perception	NOUN
brj-23389	10	70	.	.	PUNCT
brj-23389	11	1	it	it	PRON
brj-23389	11	2	serves	serve	VERB
brj-23389	11	3	not	not	PART
brj-23389	11	4	just	just	ADV
brj-23389	11	5	as	as	ADP
brj-23389	11	6	an	an	DET
brj-23389	11	7	aesthetic	aesthetic	ADJ
brj-23389	11	8	element	element	NOUN
brj-23389	11	9	but	but	CCONJ
brj-23389	11	10	also	also	ADV
brj-23389	11	11	as	as	ADP
brj-23389	11	12	a	a	DET
brj-23389	11	13	trigger	trigger	NOUN
brj-23389	11	14	for	for	ADP
brj-23389	11	15	emotions	emotion	NOUN
brj-23389	11	16	and	and	CCONJ
brj-23389	11	17	purchase	purchase	NOUN
brj-23389	11	18	decisions	decision	NOUN
brj-23389	11	19	(	(	PUNCT
brj-23389	11	20	conejo	conejo	NOUN
brj-23389	11	21	and	and	CCONJ
brj-23389	11	22	wooliscroft	wooliscroft	PROPN
brj-23389	11	23	2015	2015	NUM
brj-23389	11	24	;	;	PUNCT
brj-23389	11	25	keller	keller	PROPN
brj-23389	11	26	2016	2016	NUM
brj-23389	11	27	;	;	PUNCT
brj-23389	11	28	bagozzi	bagozzi	PROPN
brj-23389	11	29	et	et	PROPN
brj-23389	11	30	al	al	PROPN
brj-23389	11	31	.	.	PROPN
brj-23389	11	32	2021	2021	NUM
brj-23389	11	33	)	)	PUNCT
brj-23389	11	34	.	.	PUNCT
brj-23389	12	1	while	while	SCONJ
brj-23389	12	2	colour	colour	ADJ
brj-23389	12	3	marketing	marketing	NOUN
brj-23389	12	4	has	have	AUX
brj-23389	12	5	become	become	VERB
brj-23389	12	6	an	an	DET
brj-23389	12	7	integral	integral	ADJ
brj-23389	12	8	component	component	NOUN
brj-23389	12	9	of	of	ADP
brj-23389	12	10	branding	branding	NOUN
brj-23389	12	11	strategies	strategy	NOUN
brj-23389	12	12	over	over	ADP
brj-23389	12	13	the	the	DET
brj-23389	12	14	past	past	ADJ
brj-23389	12	15	two	two	NUM
brj-23389	12	16	decades	decade	NOUN
brj-23389	12	17	(	(	PUNCT
brj-23389	12	18	gorn	gorn	PROPN
brj-23389	12	19	et	et	PROPN
brj-23389	12	20	al	al	PROPN
brj-23389	12	21	.	.	PROPN
brj-23389	12	22	2004	2004	NUM
brj-23389	12	23	;	;	PUNCT
brj-23389	12	24	abril	abril	PROPN
brj-23389	12	25	et	et	PROPN
brj-23389	12	26	al	al	PROPN
brj-23389	12	27	.	.	PROPN
brj-23389	12	28	2009	2009	NUM
brj-23389	12	29	;	;	PUNCT
brj-23389	12	30	chan	chan	PROPN
brj-23389	12	31	and	and	CCONJ
brj-23389	12	32	park	park	NOUN
brj-23389	12	33	2015	2015	NUM
brj-23389	12	34	;	;	PUNCT
brj-23389	12	35	bagozzi	bagozzi	PROPN
brj-23389	12	36	et	et	PROPN
brj-23389	12	37	al	al	PROPN
brj-23389	12	38	.	.	PROPN
brj-23389	12	39	2021	2021	NUM
brj-23389	12	40	;	;	PUNCT
brj-23389	12	41	padela	padela	PROPN
brj-23389	12	42	et	et	PROPN
brj-23389	12	43	al	al	PROPN
brj-23389	12	44	.	.	PROPN
brj-23389	12	45	2022	2022	NUM
brj-23389	12	46	)	)	PUNCT
brj-23389	12	47	,	,	PUNCT
brj-23389	12	48	its	its	PRON
brj-23389	12	49	specific	specific	ADJ
brj-23389	12	50	impact	impact	NOUN
brj-23389	12	51	on	on	ADP
brj-23389	12	52	brand	brand	NOUN
brj-23389	12	53	building	building	NOUN
brj-23389	12	54	,	,	PUNCT
brj-23389	12	55	particularly	particularly	ADV
brj-23389	12	56	in	in	ADP
brj-23389	12	57	industries	industry	NOUN
brj-23389	12	58	where	where	SCONJ
brj-23389	12	59	visual	visual	ADJ
brj-23389	12	60	appeal	appeal	NOUN
brj-23389	12	61	is	be	AUX
brj-23389	12	62	paramount	paramount	ADJ
brj-23389	12	63	such	such	ADJ
brj-23389	12	64	as	as	ADP
brj-23389	12	65	the	the	DET
brj-23389	12	66	furniture	furniture	NOUN
brj-23389	12	67	sector	sector	NOUN
brj-23389	12	68	,	,	PUNCT
brj-23389	12	69	has	have	AUX
brj-23389	12	70	received	receive	VERB
brj-23389	12	71	less	less	ADJ
brj-23389	12	72	attention	attention	NOUN
brj-23389	12	73	.	.	PUNCT
brj-23389	13	1	this	this	DET
brj-23389	13	2	study	study	NOUN
brj-23389	13	3	aims	aim	VERB
brj-23389	13	4	to	to	PART
brj-23389	13	5	deepen	deepen	VERB
brj-23389	13	6	the	the	DET
brj-23389	13	7	understanding	understanding	NOUN
brj-23389	13	8	of	of	ADP
brj-23389	13	9	colour	colour	NOUN
brj-23389	13	10	marketing	marketing	NOUN
brj-23389	13	11	strategies	strategy	NOUN
brj-23389	13	12	within	within	ADP
brj-23389	13	13	the	the	DET
brj-23389	13	14	furniture	furniture	NOUN
brj-23389	13	15	industry	industry	NOUN
brj-23389	13	16	,	,	PUNCT
brj-23389	13	17	focusing	focus	VERB
brj-23389	13	18	on	on	ADP
brj-23389	13	19	how	how	SCONJ
brj-23389	13	20	colour	colour	NOUN
brj-23389	13	21	influences	influence	VERB
brj-23389	13	22	brand	brand	NOUN
brj-23389	13	23	identity	identity	NOUN
brj-23389	13	24	and	and	CCONJ
brj-23389	13	25	consumer	consumer	NOUN
brj-23389	13	26	behavior	behavior	NOUN
brj-23389	13	27	.	.	PUNCT
brj-23389	14	1	it	it	PRON
brj-23389	14	2	explores	explore	VERB
brj-23389	14	3	the	the	DET
brj-23389	14	4	concept	concept	NOUN
brj-23389	14	5	of	of	ADP
brj-23389	14	6	a	a	DET
brj-23389	14	7	brand	brand	NOUN
brj-23389	14	8	’s	’s	PART
brj-23389	14	9	iconic	iconic	ADJ
brj-23389	14	10	colour	colour	NOUN
brj-23389	14	11	,	,	PUNCT
brj-23389	14	12	which	which	PRON
brj-23389	14	13	is	be	AUX
brj-23389	14	14	defined	define	VERB
brj-23389	14	15	as	as	ADP
brj-23389	14	16	a	a	DET
brj-23389	14	17	distinct	distinct	ADJ
brj-23389	14	18	colour	colour	NOUN
brj-23389	14	19	associated	associate	VERB
brj-23389	14	20	with	with	ADP
brj-23389	14	21	a	a	DET
brj-23389	14	22	brand	brand	NOUN
brj-23389	14	23	,	,	PUNCT
brj-23389	14	24	playing	play	VERB
brj-23389	14	25	a	a	DET
brj-23389	14	26	crucial	crucial	ADJ
brj-23389	14	27	role	role	NOUN
brj-23389	14	28	in	in	ADP
brj-23389	14	29	brand	brand	NOUN
brj-23389	14	30	recognition	recognition	NOUN
brj-23389	14	31	,	,	PUNCT
brj-23389	14	32	market	market	NOUN
brj-23389	14	33	differentiation	differentiation	NOUN
brj-23389	14	34	,	,	PUNCT
brj-23389	14	35	and	and	CCONJ
brj-23389	14	36	forging	forge	VERB
brj-23389	14	37	emotional	emotional	ADJ
brj-23389	14	38	connections	connection	NOUN
brj-23389	14	39	.	.	PUNCT
brj-23389	15	1	the	the	DET
brj-23389	15	2	attributes	attribute	NOUN
brj-23389	15	3	of	of	ADP
brj-23389	15	4	colour	colour	NOUN
brj-23389	15	5	—	—	PUNCT
brj-23389	15	6	hue	hue	NOUN
brj-23389	15	7	(	(	PUNCT
brj-23389	15	8	the	the	DET
brj-23389	15	9	appearance	appearance	NOUN
brj-23389	15	10	or	or	CCONJ
brj-23389	15	11	character	character	NOUN
brj-23389	15	12	of	of	ADP
brj-23389	15	13	a	a	DET
brj-23389	15	14	colour	colour	NOUN
brj-23389	15	15	)	)	PUNCT
brj-23389	15	16	,	,	PUNCT
brj-23389	15	17	saturation	saturation	NOUN
brj-23389	15	18	(	(	PUNCT
brj-23389	15	19	the	the	DET
brj-23389	15	20	intensity	intensity	NOUN
brj-23389	15	21	or	or	CCONJ
brj-23389	15	22	purity	purity	NOUN
brj-23389	15	23	of	of	ADP
brj-23389	15	24	a	a	DET
brj-23389	15	25	colour	colour	NOUN
brj-23389	15	26	)	)	PUNCT
brj-23389	15	27	,	,	PUNCT
brj-23389	15	28	and	and	CCONJ
brj-23389	15	29	value	value	NOUN
brj-23389	15	30	(	(	PUNCT
brj-23389	15	31	the	the	DET
brj-23389	15	32	lightness	lightness	NOUN
brj-23389	15	33	or	or	CCONJ
brj-23389	15	34	darkness	darkness	NOUN
brj-23389	15	35	of	of	ADP
brj-23389	15	36	a	a	DET
brj-23389	15	37	colour)—are	colour)—are	NOUN
brj-23389	15	38	essential	essential	ADJ
brj-23389	15	39	in	in	ADP
brj-23389	15	40	enhancing	enhance	VERB
brj-23389	15	41	a	a	DET
brj-23389	15	42	brand	brand	NOUN
brj-23389	15	43	’s	’s	PART
brj-23389	15	44	image	image	NOUN
brj-23389	15	45	and	and	CCONJ
brj-23389	15	46	reputation	reputation	NOUN
brj-23389	15	47	.	.	PUNCT
brj-23389	16	1	examples	example	NOUN
brj-23389	16	2	illustrating	illustrate	VERB
brj-23389	16	3	these	these	DET
brj-23389	16	4	three	three	NUM
brj-23389	16	5	terms	term	NOUN
brj-23389	16	6	are	be	AUX
brj-23389	16	7	shown	show	VERB
brj-23389	16	8	in	in	ADP
brj-23389	16	9	fig	fig	NOUN
brj-23389	16	10	.	.	PUNCT
brj-23389	17	1	1	1	X
brj-23389	17	2	.	.	X
brj-23389	17	3	for	for	ADP
brj-23389	17	4	instance	instance	NOUN
brj-23389	17	5	,	,	PUNCT
brj-23389	17	6	the	the	DET
brj-23389	17	7	provocative	provocative	ADJ
brj-23389	17	8	red	red	NOUN
brj-23389	17	9	of	of	ADP
brj-23389	17	10	the	the	DET
brj-23389	17	11	mae	mae	PROPN
brj-23389	17	12	west	west	PROPN
brj-23389	17	13	lips	lip	NOUN
brj-23389	17	14	sofa	sofa	NOUN
brj-23389	17	15	by	by	ADP
brj-23389	17	16	the	the	DET
brj-23389	17	17	spanish	spanish	ADJ
brj-23389	17	18	brand	brand	PROPN
brj-23389	17	19	bd	bd	PROPN
brj-23389	17	20	barcelona	barcelona	PROPN
brj-23389	17	21	exemplifies	exemplify	VERB
brj-23389	17	22	how	how	SCONJ
brj-23389	17	23	a	a	DET
brj-23389	17	24	brand	brand	NOUN
brj-23389	17	25	’s	’s	PART
brj-23389	17	26	iconic	iconic	ADJ
brj-23389	17	27	colour	colour	NOUN
brj-23389	17	28	can	can	AUX
brj-23389	17	29	become	become	VERB
brj-23389	17	30	emblematic	emblematic	ADJ
brj-23389	17	31	of	of	ADP
brj-23389	17	32	a	a	DET
brj-23389	17	33	brand	brand	NOUN
brj-23389	17	34	’s	’s	PART
brj-23389	17	35	artistry	artistry	NOUN
brj-23389	17	36	,	,	PUNCT
brj-23389	17	37	opulence	opulence	NOUN
brj-23389	17	38	,	,	PUNCT
brj-23389	17	39	innovation	innovation	NOUN
brj-23389	17	40	,	,	PUNCT
brj-23389	17	41	and	and	CCONJ
brj-23389	17	42	uniqueness	uniqueness	NOUN
brj-23389	17	43	,	,	PUNCT
brj-23389	17	44	thereby	thereby	ADV
brj-23389	17	45	significantly	significantly	ADV
brj-23389	17	46	contributing	contribute	VERB
brj-23389	17	47	to	to	ADP
brj-23389	17	48	the	the	DET
brj-23389	17	49	brand	brand	NOUN
brj-23389	17	50	’s	’s	PART
brj-23389	17	51	peer	peer	NOUN
brj-23389	17	52	-	-	PUNCT
brj-23389	17	53	reviewed	review	VERB
brj-23389	17	54	article	article	NOUN
brj-23389	17	55	bioresources.cnr.ncsu.edu	bioresources.cnr.ncsu.edu	NUM
brj-23389	17	56	tang	tang	PROPN
brj-23389	17	57	&	&	CCONJ
brj-23389	17	58	chen	chen	PROPN
brj-23389	17	59	(	(	PUNCT
brj-23389	17	60	2024	2024	NUM
brj-23389	17	61	)	)	PUNCT
brj-23389	17	62	.	.	PUNCT
brj-23389	18	1	“	"	PUNCT
brj-23389	18	2	colour	colour	NOUN
brj-23389	18	3	&	&	CCONJ
brj-23389	18	4	furniture	furniture	NOUN
brj-23389	18	5	branding	branding	NOUN
brj-23389	18	6	,	,	PUNCT
brj-23389	18	7	”	"	PUNCT
brj-23389	18	8	bioresources	bioresource	NOUN
brj-23389	18	9	19(2	19(2	NUM
brj-23389	18	10	)	)	PUNCT
brj-23389	18	11	,	,	PUNCT
brj-23389	18	12	2763	2763	NUM
brj-23389	18	13	-	-	SYM
brj-23389	18	14	2781	2781	NUM
brj-23389	18	15	.	.	PUNCT
brj-23389	19	1	2764	2764	NUM
brj-23389	19	2	recognition	recognition	NOUN
brj-23389	19	3	and	and	CCONJ
brj-23389	19	4	differentiation	differentiation	NOUN
brj-23389	19	5	in	in	ADP
brj-23389	19	6	the	the	DET
brj-23389	19	7	market	market	NOUN
brj-23389	19	8	.	.	PUNCT
brj-23389	20	1	this	this	DET
brj-23389	20	2	investigation	investigation	NOUN
brj-23389	20	3	offers	offer	VERB
brj-23389	20	4	insights	insight	NOUN
brj-23389	20	5	for	for	ADP
brj-23389	20	6	brands	brand	NOUN
brj-23389	20	7	to	to	PART
brj-23389	20	8	align	align	VERB
brj-23389	20	9	with	with	ADP
brj-23389	20	10	consumer	consumer	NOUN
brj-23389	20	11	expectations	expectation	NOUN
brj-23389	20	12	and	and	CCONJ
brj-23389	20	13	market	market	NOUN
brj-23389	20	14	dynamics	dynamic	NOUN
brj-23389	20	15	,	,	PUNCT
brj-23389	20	16	emphasizing	emphasize	VERB
brj-23389	20	17	the	the	DET
brj-23389	20	18	strategic	strategic	ADJ
brj-23389	20	19	importance	importance	NOUN
brj-23389	20	20	of	of	ADP
brj-23389	20	21	a	a	DET
brj-23389	20	22	brand	brand	NOUN
brj-23389	20	23	's	's	PART
brj-23389	20	24	iconic	iconic	ADJ
brj-23389	20	25	colour	colour	NOUN
brj-23389	20	26	in	in	ADP
brj-23389	20	27	the	the	DET
brj-23389	20	28	competitive	competitive	ADJ
brj-23389	20	29	landscape	landscape	NOUN
brj-23389	20	30	.	.	PUNCT
brj-23389	21	1	fig	fig	NOUN
brj-23389	21	2	.	.	PUNCT
brj-23389	22	1	1	1	X
brj-23389	22	2	.	.	X
brj-23389	22	3	examples	example	NOUN
brj-23389	22	4	of	of	ADP
brj-23389	22	5	different	different	ADJ
brj-23389	22	6	saturation	saturation	NOUN
brj-23389	22	7	(	(	PUNCT
brj-23389	22	8	vertical	vertical	ADJ
brj-23389	22	9	axis	axis	NOUN
brj-23389	22	10	)	)	PUNCT
brj-23389	22	11	and	and	CCONJ
brj-23389	22	12	value	value	NOUN
brj-23389	22	13	(	(	PUNCT
brj-23389	22	14	horizontal	horizontal	ADJ
brj-23389	22	15	axis	axis	NOUN
brj-23389	22	16	)	)	PUNCT
brj-23389	22	17	of	of	ADP
brj-23389	22	18	colors	color	NOUN
brj-23389	22	19	for	for	ADP
brj-23389	22	20	two	two	NUM
brj-23389	22	21	arbitrarily	arbitrarily	ADV
brj-23389	22	22	selected	select	VERB
brj-23389	22	23	hues	hue	NOUN
brj-23389	22	24	(	(	PUNCT
brj-23389	22	25	a	a	DET
brj-23389	22	26	=	=	SYM
brj-23389	22	27	0	0	NUM
brj-23389	22	28	;	;	PUNCT
brj-23389	22	29	b	b	X
brj-23389	22	30	=	=	SYM
brj-23389	22	31	200	200	NUM
brj-23389	22	32	)	)	PUNCT
brj-23389	22	33	in	in	ADP
brj-23389	22	34	the	the	DET
brj-23389	22	35	hsv	hsv	NOUN
brj-23389	22	36	colour	colour	NOUN
brj-23389	22	37	system	system	NOUN
brj-23389	22	38	literature	literature	NOUN
brj-23389	22	39	reviews	review	NOUN
brj-23389	22	40	have	have	AUX
brj-23389	22	41	underscored	underscore	VERB
brj-23389	22	42	the	the	DET
brj-23389	22	43	significance	significance	NOUN
brj-23389	22	44	of	of	ADP
brj-23389	22	45	colour	colour	NOUN
brj-23389	22	46	in	in	ADP
brj-23389	22	47	brand	brand	NOUN
brj-23389	22	48	identity	identity	NOUN
brj-23389	22	49	,	,	PUNCT
brj-23389	22	50	highlighting	highlight	VERB
brj-23389	22	51	its	its	PRON
brj-23389	22	52	role	role	NOUN
brj-23389	22	53	in	in	ADP
brj-23389	22	54	conveying	convey	VERB
brj-23389	22	55	brand	brand	NOUN
brj-23389	22	56	values	value	NOUN
brj-23389	22	57	and	and	CCONJ
brj-23389	22	58	differentiating	differentiate	VERB
brj-23389	22	59	brands	brand	NOUN
brj-23389	22	60	in	in	ADP
brj-23389	22	61	the	the	DET
brj-23389	22	62	marketplace	marketplace	NOUN
brj-23389	22	63	(	(	PUNCT
brj-23389	22	64	urde	urde	PROPN
brj-23389	22	65	2013	2013	NUM
brj-23389	22	66	;	;	PUNCT
brj-23389	22	67	chiang	chiang	PROPN
brj-23389	22	68	et	et	PROPN
brj-23389	22	69	al	al	PROPN
brj-23389	22	70	.	.	PROPN
brj-23389	22	71	2020	2020	NUM
brj-23389	22	72	)	)	PUNCT
brj-23389	22	73	.	.	PUNCT
brj-23389	23	1	despite	despite	SCONJ
brj-23389	23	2	the	the	DET
brj-23389	23	3	acknowledged	acknowledge	VERB
brj-23389	23	4	importance	importance	NOUN
brj-23389	23	5	of	of	ADP
brj-23389	23	6	colour	colour	NOUN
brj-23389	23	7	,	,	PUNCT
brj-23389	23	8	research	research	NOUN
brj-23389	23	9	on	on	ADP
brj-23389	23	10	the	the	DET
brj-23389	23	11	specific	specific	ADJ
brj-23389	23	12	effects	effect	NOUN
brj-23389	23	13	of	of	ADP
brj-23389	23	14	a	a	DET
brj-23389	23	15	brand	brand	NOUN
brj-23389	23	16	’s	’s	PART
brj-23389	23	17	iconic	iconic	ADJ
brj-23389	23	18	colour	colour	NOUN
brj-23389	23	19	within	within	ADP
brj-23389	23	20	the	the	DET
brj-23389	23	21	furniture	furniture	NOUN
brj-23389	23	22	industry	industry	NOUN
brj-23389	23	23	remains	remain	VERB
brj-23389	23	24	sparse	sparse	ADJ
brj-23389	23	25	(	(	PUNCT
brj-23389	23	26	conejo	conejo	NOUN
brj-23389	23	27	and	and	CCONJ
brj-23389	23	28	wooliscroft	wooliscroft	ADJ
brj-23389	23	29	2015	2015	NUM
brj-23389	23	30	;	;	PUNCT
brj-23389	23	31	veloutsou	veloutsou	NOUN
brj-23389	23	32	2023	2023	NUM
brj-23389	23	33	)	)	PUNCT
brj-23389	23	34	.	.	PUNCT
brj-23389	24	1	this	this	DET
brj-23389	24	2	paper	paper	NOUN
brj-23389	24	3	seeks	seek	VERB
brj-23389	24	4	to	to	PART
brj-23389	24	5	bridge	bridge	VERB
brj-23389	24	6	this	this	DET
brj-23389	24	7	gap	gap	NOUN
brj-23389	24	8	by	by	ADP
brj-23389	24	9	investigating	investigate	VERB
brj-23389	24	10	the	the	DET
brj-23389	24	11	influence	influence	NOUN
brj-23389	24	12	of	of	ADP
brj-23389	24	13	colour	colour	NOUN
brj-23389	24	14	attributes	attribute	NOUN
brj-23389	24	15	(	(	PUNCT
brj-23389	24	16	hue	hue	NOUN
brj-23389	24	17	,	,	PUNCT
brj-23389	24	18	saturation	saturation	NOUN
brj-23389	24	19	,	,	PUNCT
brj-23389	24	20	and	and	CCONJ
brj-23389	24	21	value	value	NOUN
brj-23389	24	22	)	)	PUNCT
brj-23389	24	23	on	on	ADP
brj-23389	24	24	brand	brand	NOUN
brj-23389	24	25	identity	identity	NOUN
brj-23389	24	26	and	and	CCONJ
brj-23389	24	27	consumer	consumer	NOUN
brj-23389	24	28	perception	perception	NOUN
brj-23389	24	29	.	.	PUNCT
brj-23389	25	1	in	in	ADP
brj-23389	25	2	summary	summary	NOUN
brj-23389	25	3	,	,	PUNCT
brj-23389	25	4	this	this	DET
brj-23389	25	5	research	research	NOUN
brj-23389	25	6	contributes	contribute	VERB
brj-23389	25	7	to	to	ADP
brj-23389	25	8	the	the	DET
brj-23389	25	9	branding	branding	NOUN
brj-23389	25	10	literature	literature	NOUN
brj-23389	25	11	by	by	ADP
brj-23389	25	12	providing	provide	VERB
brj-23389	25	13	a	a	DET
brj-23389	25	14	focused	focused	ADJ
brj-23389	25	15	analysis	analysis	NOUN
brj-23389	25	16	of	of	ADP
brj-23389	25	17	the	the	DET
brj-23389	25	18	strategic	strategic	ADJ
brj-23389	25	19	use	use	NOUN
brj-23389	25	20	of	of	ADP
brj-23389	25	21	colour	colour	NOUN
brj-23389	25	22	in	in	ADP
brj-23389	25	23	the	the	DET
brj-23389	25	24	furniture	furniture	NOUN
brj-23389	25	25	industry	industry	NOUN
brj-23389	25	26	.	.	PUNCT
brj-23389	26	1	guided	guide	VERB
brj-23389	26	2	by	by	ADP
brj-23389	26	3	the	the	DET
brj-23389	26	4	seminal	seminal	ADJ
brj-23389	26	5	works	work	NOUN
brj-23389	26	6	of	of	ADP
brj-23389	26	7	previous	previous	ADJ
brj-23389	26	8	researchers	researcher	NOUN
brj-23389	26	9	,	,	PUNCT
brj-23389	26	10	the	the	DET
brj-23389	26	11	study	study	NOUN
brj-23389	26	12	examines	examine	VERB
brj-23389	26	13	the	the	DET
brj-23389	26	14	role	role	NOUN
brj-23389	26	15	of	of	ADP
brj-23389	26	16	a	a	DET
brj-23389	26	17	brand	brand	NOUN
brj-23389	26	18	’s	’s	PART
brj-23389	26	19	iconic	iconic	ADJ
brj-23389	26	20	colour	colour	NOUN
brj-23389	26	21	with	with	ADP
brj-23389	26	22	the	the	DET
brj-23389	26	23	aim	aim	NOUN
brj-23389	26	24	of	of	ADP
brj-23389	26	25	offering	offer	VERB
brj-23389	26	26	actionable	actionable	ADJ
brj-23389	26	27	insights	insight	NOUN
brj-23389	26	28	for	for	ADP
brj-23389	26	29	enhancing	enhance	VERB
brj-23389	26	30	brand	brand	NOUN
brj-23389	26	31	identity	identity	NOUN
brj-23389	26	32	and	and	CCONJ
brj-23389	26	33	positioning	positioning	NOUN
brj-23389	26	34	in	in	ADP
brj-23389	26	35	the	the	DET
brj-23389	26	36	market	market	NOUN
brj-23389	26	37	.	.	PUNCT
brj-23389	27	1	materials	material	NOUN
brj-23389	27	2	colour	colour	NOUN
brj-23389	27	3	:	:	PUNCT
brj-23389	27	4	a	a	DET
brj-23389	27	5	design	design	NOUN
brj-23389	27	6	element	element	NOUN
brj-23389	27	7	of	of	ADP
brj-23389	27	8	brand	brand	NOUN
brj-23389	27	9	identity	identity	NOUN
brj-23389	27	10	a	a	DET
brj-23389	27	11	strong	strong	ADJ
brj-23389	27	12	brand	brand	NOUN
brj-23389	27	13	identity	identity	NOUN
brj-23389	27	14	is	be	AUX
brj-23389	27	15	crucial	crucial	ADJ
brj-23389	27	16	for	for	ADP
brj-23389	27	17	establishing	establish	VERB
brj-23389	27	18	a	a	DET
brj-23389	27	19	significant	significant	ADJ
brj-23389	27	20	market	market	NOUN
brj-23389	27	21	presence	presence	NOUN
brj-23389	27	22	.	.	PUNCT
brj-23389	28	1	brands	brand	NOUN
brj-23389	28	2	use	use	VERB
brj-23389	28	3	symbols	symbol	NOUN
brj-23389	28	4	to	to	PART
brj-23389	28	5	communicate	communicate	VERB
brj-23389	28	6	their	their	PRON
brj-23389	28	7	value	value	NOUN
brj-23389	28	8	and	and	CCONJ
brj-23389	28	9	stand	stand	VERB
brj-23389	28	10	out	out	ADP
brj-23389	28	11	(	(	PUNCT
brj-23389	28	12	veloutsou	veloutsou	NOUN
brj-23389	28	13	and	and	CCONJ
brj-23389	28	14	delgadoballester	delgadoballester	NOUN
brj-23389	28	15	2018	2018	NUM
brj-23389	28	16	)	)	PUNCT
brj-23389	28	17	.	.	PUNCT
brj-23389	29	1	these	these	DET
brj-23389	29	2	symbols	symbol	NOUN
brj-23389	29	3	should	should	AUX
brj-23389	29	4	showcase	showcase	VERB
brj-23389	29	5	the	the	DET
brj-23389	29	6	brand	brand	NOUN
brj-23389	29	7	’s	’s	PART
brj-23389	29	8	unique	unique	ADJ
brj-23389	29	9	features	feature	NOUN
brj-23389	29	10	to	to	PART
brj-23389	29	11	connect	connect	VERB
brj-23389	29	12	with	with	ADP
brj-23389	29	13	consumers	consumer	NOUN
brj-23389	29	14	effectively	effectively	ADV
brj-23389	29	15	(	(	PUNCT
brj-23389	29	16	urde	urde	PROPN
brj-23389	29	17	2013	2013	NUM
brj-23389	29	18	)	)	PUNCT
brj-23389	29	19	.	.	PUNCT
brj-23389	30	1	brand	brand	NOUN
brj-23389	30	2	identity	identity	NOUN
brj-23389	30	3	is	be	AUX
brj-23389	30	4	central	central	ADJ
brj-23389	30	5	to	to	ADP
brj-23389	30	6	marketing	marketing	NOUN
brj-23389	30	7	,	,	PUNCT
brj-23389	30	8	bridging	bridge	VERB
brj-23389	30	9	internal	internal	ADJ
brj-23389	30	10	brand	brand	NOUN
brj-23389	30	11	meaning	meaning	NOUN
brj-23389	30	12	and	and	CCONJ
brj-23389	30	13	external	external	ADJ
brj-23389	30	14	perception	perception	NOUN
brj-23389	30	15	,	,	PUNCT
brj-23389	30	16	including	include	VERB
brj-23389	30	17	brand	brand	NOUN
brj-23389	30	18	image	image	NOUN
brj-23389	30	19	and	and	CCONJ
brj-23389	30	20	reputation	reputation	NOUN
brj-23389	30	21	(	(	PUNCT
brj-23389	30	22	iglesias	iglesias	PROPN
brj-23389	30	23	et	et	PROPN
brj-23389	30	24	al	al	PROPN
brj-23389	30	25	.	.	PROPN
brj-23389	30	26	2023	2023	NUM
brj-23389	30	27	)	)	PUNCT
brj-23389	30	28	.	.	PUNCT
brj-23389	31	1	the	the	DET
brj-23389	31	2	design	design	NOUN
brj-23389	31	3	of	of	ADP
brj-23389	31	4	brand	brand	NOUN
brj-23389	31	5	identity	identity	NOUN
brj-23389	31	6	must	must	AUX
brj-23389	31	7	align	align	VERB
brj-23389	31	8	with	with	ADP
brj-23389	31	9	brand	brand	NOUN
brj-23389	31	10	goals	goal	NOUN
brj-23389	31	11	,	,	PUNCT
brj-23389	31	12	reflecting	reflect	VERB
brj-23389	31	13	the	the	DET
brj-23389	31	14	brand	brand	NOUN
brj-23389	31	15	's	's	PART
brj-23389	31	16	core	core	NOUN
brj-23389	31	17	essence	essence	NOUN
brj-23389	31	18	over	over	ADP
brj-23389	31	19	time	time	NOUN
brj-23389	31	20	(	(	PUNCT
brj-23389	31	21	foroudi	foroudi	PROPN
brj-23389	31	22	et	et	PROPN
brj-23389	31	23	al	al	PROPN
brj-23389	31	24	.	.	PROPN
brj-23389	31	25	2017	2017	NUM
brj-23389	31	26	)	)	PUNCT
brj-23389	31	27	.	.	PUNCT
brj-23389	32	1	unique	unique	ADJ
brj-23389	32	2	design	design	NOUN
brj-23389	32	3	elements	element	NOUN
brj-23389	32	4	are	be	AUX
brj-23389	32	5	vital	vital	ADJ
brj-23389	32	6	for	for	ADP
brj-23389	32	7	maintaining	maintain	VERB
brj-23389	32	8	a	a	DET
brj-23389	32	9	competitive	competitive	ADJ
brj-23389	32	10	edge	edge	NOUN
brj-23389	32	11	(	(	PUNCT
brj-23389	32	12	bravo	bravo	INTJ
brj-23389	32	13	et	et	PROPN
brj-23389	32	14	al	al	PROPN
brj-23389	32	15	.	.	PROPN
brj-23389	32	16	2017	2017	NUM
brj-23389	32	17	)	)	PUNCT
brj-23389	32	18	.	.	PUNCT
brj-23389	33	1	colour	colour	NOUN
brj-23389	33	2	is	be	AUX
brj-23389	33	3	a	a	DET
brj-23389	33	4	powerful	powerful	ADJ
brj-23389	33	5	aspect	aspect	NOUN
brj-23389	33	6	of	of	ADP
brj-23389	33	7	brand	brand	NOUN
brj-23389	33	8	identity	identity	NOUN
brj-23389	33	9	,	,	PUNCT
brj-23389	33	10	significantly	significantly	ADV
brj-23389	33	11	affecting	affect	VERB
brj-23389	33	12	visual	visual	ADJ
brj-23389	33	13	communication	communication	NOUN
brj-23389	33	14	(	(	PUNCT
brj-23389	33	15	alves	alves	PROPN
brj-23389	33	16	et	et	PROPN
brj-23389	33	17	al	al	PROPN
brj-23389	33	18	.	.	PROPN
brj-23389	33	19	2020	2020	NUM
brj-23389	33	20	;	;	PUNCT
brj-23389	33	21	song	song	NOUN
brj-23389	33	22	et	et	PROPN
brj-23389	33	23	al	al	PROPN
brj-23389	33	24	.	.	PROPN
brj-23389	33	25	2022	2022	NUM
brj-23389	33	26	)	)	PUNCT
brj-23389	33	27	.	.	PUNCT
brj-23389	34	1	it	it	PRON
brj-23389	34	2	can	can	AUX
brj-23389	34	3	influence	influence	VERB
brj-23389	34	4	consumer	consumer	NOUN
brj-23389	34	5	perception	perception	NOUN
brj-23389	34	6	and	and	CCONJ
brj-23389	34	7	memory	memory	NOUN
brj-23389	34	8	,	,	PUNCT
brj-23389	34	9	playing	play	VERB
brj-23389	34	10	a	a	DET
brj-23389	34	11	pivotal	pivotal	ADJ
brj-23389	34	12	role	role	NOUN
brj-23389	34	13	in	in	ADP
brj-23389	34	14	brand	brand	NOUN
brj-23389	34	15	recognition	recognition	NOUN
brj-23389	34	16	.	.	PUNCT
brj-23389	35	1	companies	company	NOUN
brj-23389	35	2	use	use	VERB
brj-23389	35	3	colour	colour	NOUN
brj-23389	35	4	strategically	strategically	ADV
brj-23389	35	5	in	in	ADP
brj-23389	35	6	marketing	marketing	NOUN
brj-23389	35	7	to	to	PART
brj-23389	35	8	drive	drive	VERB
brj-23389	35	9	growth	growth	NOUN
brj-23389	35	10	and	and	CCONJ
brj-23389	35	11	enhance	enhance	VERB
brj-23389	35	12	brand	brand	NOUN
brj-23389	35	13	visibility	visibility	NOUN
brj-23389	35	14	(	(	PUNCT
brj-23389	35	15	singh	singh	NOUN
brj-23389	35	16	2006	2006	NUM
brj-23389	35	17	)	)	PUNCT
brj-23389	35	18	.	.	PUNCT
brj-23389	36	1	for	for	ADP
brj-23389	36	2	instance	instance	NOUN
brj-23389	36	3	,	,	PUNCT
brj-23389	36	4	fedex	fedex	PROPN
brj-23389	36	5	uses	use	VERB
brj-23389	36	6	orange	orange	NOUN
brj-23389	36	7	and	and	CCONJ
brj-23389	36	8	purple	purple	NOUN
brj-23389	36	9	to	to	PART
brj-23389	36	10	strengthen	strengthen	VERB
brj-23389	36	11	its	its	PRON
brj-23389	36	12	brand	brand	NOUN
brj-23389	36	13	identity	identity	NOUN
brj-23389	36	14	,	,	PUNCT
brj-23389	36	15	showing	show	VERB
brj-23389	36	16	how	how	SCONJ
brj-23389	36	17	controlled	control	VERB
brj-23389	36	18	colour	colour	NOUN
brj-23389	36	19	use	use	NOUN
brj-23389	36	20	can	can	AUX
brj-23389	36	21	positively	positively	ADV
brj-23389	36	22	impact	impact	VERB
brj-23389	36	23	consumer	consumer	NOUN
brj-23389	36	24	attitudes	attitude	NOUN
brj-23389	36	25	.	.	PUNCT
brj-23389	37	1	effective	effective	ADJ
brj-23389	37	2	use	use	NOUN
brj-23389	37	3	of	of	ADP
brj-23389	37	4	colour	colour	NOUN
brj-23389	37	5	is	be	AUX
brj-23389	37	6	essential	essential	ADJ
brj-23389	37	7	for	for	ADP
brj-23389	37	8	companies	company	NOUN
brj-23389	37	9	looking	look	VERB
brj-23389	37	10	to	to	PART
brj-23389	37	11	gain	gain	VERB
brj-23389	37	12	a	a	DET
brj-23389	37	13	competitive	competitive	ADJ
brj-23389	37	14	advantage	advantage	NOUN
brj-23389	37	15	in	in	ADP
brj-23389	37	16	the	the	DET
brj-23389	37	17	market	market	NOUN
brj-23389	37	18	.	.	PUNCT
brj-23389	38	1	s	s	VERB
brj-23389	39	1	a	a	PRON
brj-23389	39	2	tu	tu	INTJ
brj-23389	39	3	ra	ra	NOUN
brj-23389	39	4	ti	ti	NOUN
brj-23389	39	5	o	o	PROPN
brj-23389	39	6	n	n	PROPN
brj-23389	39	7	100	100	NUM
brj-23389	39	8	75	75	NUM
brj-23389	39	9	50	50	NUM
brj-23389	39	10	valuehue	valuehue	NOUN
brj-23389	39	11	=	=	NOUN
brj-23389	39	12	0	0	NUM
brj-23389	39	13	50	50	NUM
brj-23389	39	14	75	75	NUM
brj-23389	39	15	100	100	NUM
brj-23389	39	16	a.	a.	NOUN
brj-23389	39	17	s	s	PROPN
brj-23389	39	18	a	a	DET
brj-23389	39	19	tu	tu	INTJ
brj-23389	39	20	ra	ra	NOUN
brj-23389	39	21	ti	ti	NOUN
brj-23389	39	22	o	o	PROPN
brj-23389	39	23	n	n	PROPN
brj-23389	39	24	100	100	NUM
brj-23389	39	25	75	75	NUM
brj-23389	39	26	50	50	NUM
brj-23389	39	27	valuehue	valuehue	NOUN
brj-23389	39	28	=	=	NOUN
brj-23389	39	29	200	200	NUM
brj-23389	39	30	50	50	NUM
brj-23389	39	31	75	75	NUM
brj-23389	39	32	100	100	NUM
brj-23389	39	33	b.	b.	PROPN
brj-23389	39	34	peer	peer	NOUN
brj-23389	39	35	-	-	PUNCT
brj-23389	39	36	reviewed	review	VERB
brj-23389	39	37	article	article	NOUN
brj-23389	39	38	bioresources.cnr.ncsu.edu	bioresources.cnr.ncsu.edu	NUM
brj-23389	39	39	tang	tang	PROPN
brj-23389	39	40	&	&	CCONJ
brj-23389	39	41	chen	chen	PROPN
brj-23389	39	42	(	(	PUNCT
brj-23389	39	43	2024	2024	NUM
brj-23389	39	44	)	)	PUNCT
brj-23389	39	45	.	.	PUNCT
brj-23389	40	1	“	"	PUNCT
brj-23389	40	2	colour	colour	NOUN
brj-23389	40	3	&	&	CCONJ
brj-23389	40	4	furniture	furniture	NOUN
brj-23389	40	5	branding	branding	NOUN
brj-23389	40	6	,	,	PUNCT
brj-23389	40	7	”	"	PUNCT
brj-23389	40	8	bioresources	bioresource	NOUN
brj-23389	40	9	19(2	19(2	NUM
brj-23389	40	10	)	)	PUNCT
brj-23389	40	11	,	,	PUNCT
brj-23389	40	12	2763	2763	NUM
brj-23389	40	13	-	-	SYM
brj-23389	40	14	2781	2781	NUM
brj-23389	40	15	.	.	PUNCT
brj-23389	41	1	2765	2765	NUM
brj-23389	41	2	the	the	DET
brj-23389	41	3	influence	influence	NOUN
brj-23389	41	4	of	of	ADP
brj-23389	41	5	brand	brand	NOUN
brj-23389	41	6	's	's	PART
brj-23389	41	7	iconic	iconic	ADJ
brj-23389	41	8	colour	colour	NOUN
brj-23389	41	9	on	on	ADP
brj-23389	41	10	brand	brand	NOUN
brj-23389	41	11	identity	identity	NOUN
brj-23389	41	12	brand	brand	NOUN
brj-23389	41	13	identity	identity	NOUN
brj-23389	41	14	is	be	AUX
brj-23389	41	15	always	always	ADV
brj-23389	41	16	associated	associate	VERB
brj-23389	41	17	with	with	ADP
brj-23389	41	18	human	human	ADJ
brj-23389	41	19	visual	visual	ADJ
brj-23389	41	20	,	,	PUNCT
brj-23389	41	21	behavioral	behavioral	ADJ
brj-23389	41	22	and	and	CCONJ
brj-23389	41	23	emotion	emotion	NOUN
brj-23389	41	24	.	.	PUNCT
brj-23389	42	1	colour	colour	NOUN
brj-23389	42	2	can	can	AUX
brj-23389	42	3	serve	serve	VERB
brj-23389	42	4	as	as	ADP
brj-23389	42	5	a	a	DET
brj-23389	42	6	non	non	ADJ
brj-23389	42	7	-	-	ADJ
brj-23389	42	8	verbal	verbal	ADJ
brj-23389	42	9	key	key	ADJ
brj-23389	42	10	cue	cue	NOUN
brj-23389	42	11	to	to	PART
brj-23389	42	12	convey	convey	VERB
brj-23389	42	13	identity	identity	NOUN
brj-23389	42	14	signals	signal	NOUN
brj-23389	42	15	.	.	PUNCT
brj-23389	43	1	consumers	consumer	NOUN
brj-23389	43	2	tend	tend	VERB
brj-23389	43	3	to	to	PART
brj-23389	43	4	build	build	VERB
brj-23389	43	5	brand	brand	NOUN
brj-23389	43	6	associations	association	NOUN
brj-23389	43	7	through	through	ADP
brj-23389	43	8	colour	colour	NOUN
brj-23389	43	9	(	(	PUNCT
brj-23389	43	10	labrecque	labrecque	ADJ
brj-23389	43	11	and	and	CCONJ
brj-23389	43	12	milne	milne	PROPN
brj-23389	43	13	2012	2012	NUM
brj-23389	43	14	)	)	PUNCT
brj-23389	43	15	.	.	PUNCT
brj-23389	44	1	these	these	DET
brj-23389	44	2	associations	association	NOUN
brj-23389	44	3	are	be	AUX
brj-23389	44	4	symbolic	symbolic	ADJ
brj-23389	44	5	,	,	PUNCT
brj-23389	44	6	whose	whose	DET
brj-23389	44	7	signals	signal	NOUN
brj-23389	44	8	come	come	VERB
brj-23389	44	9	from	from	ADP
brj-23389	44	10	objective	objective	ADJ
brj-23389	44	11	substances	substance	NOUN
brj-23389	44	12	in	in	ADP
brj-23389	44	13	the	the	DET
brj-23389	44	14	environment	environment	NOUN
brj-23389	44	15	and	and	CCONJ
brj-23389	44	16	the	the	DET
brj-23389	44	17	subjective	subjective	ADJ
brj-23389	44	18	experience	experience	NOUN
brj-23389	44	19	of	of	ADP
brj-23389	44	20	the	the	DET
brj-23389	44	21	consumer	consumer	NOUN
brj-23389	44	22	.	.	PUNCT
brj-23389	45	1	they	they	PRON
brj-23389	45	2	can	can	AUX
brj-23389	45	3	trigger	trigger	VERB
brj-23389	45	4	consumers	consumer	NOUN
brj-23389	45	5	’	'	PUNCT
brj-23389	45	6	mental	mental	ADJ
brj-23389	45	7	representations	representation	NOUN
brj-23389	45	8	,	,	PUNCT
brj-23389	45	9	which	which	PRON
brj-23389	45	10	influence	influence	VERB
brj-23389	45	11	the	the	DET
brj-23389	45	12	outcome	outcome	NOUN
brj-23389	45	13	of	of	ADP
brj-23389	45	14	market	market	NOUN
brj-23389	45	15	action	action	NOUN
brj-23389	45	16	(	(	PUNCT
brj-23389	45	17	intention	intention	NOUN
brj-23389	45	18	and	and	CCONJ
brj-23389	45	19	behavior	behavior	NOUN
brj-23389	45	20	)	)	PUNCT
brj-23389	45	21	(	(	PUNCT
brj-23389	45	22	jeon	jeon	PROPN
brj-23389	45	23	and	and	CCONJ
brj-23389	45	24	baeck	baeck	PROPN
brj-23389	45	25	2016	2016	NUM
brj-23389	45	26	)	)	PUNCT
brj-23389	45	27	.	.	PUNCT
brj-23389	46	1	the	the	DET
brj-23389	46	2	whole	whole	ADJ
brj-23389	46	3	process	process	NOUN
brj-23389	46	4	is	be	AUX
brj-23389	46	5	also	also	ADV
brj-23389	46	6	related	relate	VERB
brj-23389	46	7	to	to	ADP
brj-23389	46	8	consumers	consumer	NOUN
brj-23389	46	9	’	’	PART
brj-23389	46	10	self	self	NOUN
brj-23389	46	11	-	-	PUNCT
brj-23389	46	12	identity	identity	NOUN
brj-23389	46	13	and	and	CCONJ
brj-23389	46	14	self	self	NOUN
brj-23389	46	15	-	-	PUNCT
brj-23389	46	16	expression	expression	NOUN
brj-23389	46	17	,	,	PUNCT
brj-23389	46	18	so	so	SCONJ
brj-23389	46	19	brand	brand	NOUN
brj-23389	46	20	identity	identity	NOUN
brj-23389	46	21	is	be	AUX
brj-23389	46	22	an	an	DET
brj-23389	46	23	expression	expression	NOUN
brj-23389	46	24	of	of	ADP
brj-23389	46	25	an	an	DET
brj-23389	46	26	individual	individual	NOUN
brj-23389	46	27	’s	’s	PART
brj-23389	46	28	understanding	understanding	NOUN
brj-23389	46	29	of	of	ADP
brj-23389	46	30	the	the	DET
brj-23389	46	31	brand	brand	NOUN
brj-23389	46	32	meaning	meaning	NOUN
brj-23389	46	33	.	.	PUNCT
brj-23389	47	1	through	through	ADP
brj-23389	47	2	colours	colour	NOUN
brj-23389	47	3	,	,	PUNCT
brj-23389	47	4	people	people	NOUN
brj-23389	47	5	can	can	AUX
brj-23389	47	6	show	show	VERB
brj-23389	47	7	who	who	PRON
brj-23389	47	8	they	they	PRON
brj-23389	47	9	are	be	AUX
brj-23389	47	10	and	and	CCONJ
brj-23389	47	11	build	build	VERB
brj-23389	47	12	their	their	PRON
brj-23389	47	13	own	own	ADJ
brj-23389	47	14	identity	identity	NOUN
brj-23389	47	15	,	,	PUNCT
brj-23389	47	16	linking	link	VERB
brj-23389	47	17	brand	brand	NOUN
brj-23389	47	18	associations	association	NOUN
brj-23389	47	19	directly	directly	ADV
brj-23389	47	20	to	to	ADP
brj-23389	47	21	brand	brand	NOUN
brj-23389	47	22	identity	identity	NOUN
brj-23389	47	23	.	.	PUNCT
brj-23389	48	1	an	an	DET
brj-23389	48	2	iconic	iconic	ADJ
brj-23389	48	3	colour	colour	NOUN
brj-23389	48	4	(	(	PUNCT
brj-23389	48	5	brand	brand	NOUN
brj-23389	48	6	’s	’s	PART
brj-23389	48	7	iconic	iconic	ADJ
brj-23389	48	8	colour	colour	NOUN
brj-23389	48	9	)	)	PUNCT
brj-23389	48	10	can	can	AUX
brj-23389	48	11	help	help	VERB
brj-23389	48	12	consumers	consumer	NOUN
brj-23389	48	13	recognize	recognize	VERB
brj-23389	48	14	the	the	DET
brj-23389	48	15	most	most	ADV
brj-23389	48	16	important	important	ADJ
brj-23389	48	17	brand	brand	NOUN
brj-23389	48	18	attributes	attribute	NOUN
brj-23389	48	19	,	,	PUNCT
brj-23389	48	20	which	which	PRON
brj-23389	48	21	is	be	AUX
brj-23389	48	22	useful	useful	ADJ
brj-23389	48	23	for	for	ADP
brj-23389	48	24	strengthening	strengthen	VERB
brj-23389	48	25	brand	brand	NOUN
brj-23389	48	26	associations	association	NOUN
brj-23389	48	27	and	and	CCONJ
brj-23389	48	28	achieving	achieve	VERB
brj-23389	48	29	a	a	DET
brj-23389	48	30	distinct	distinct	ADJ
brj-23389	48	31	brand	brand	NOUN
brj-23389	48	32	identity	identity	NOUN
brj-23389	48	33	.	.	PUNCT
brj-23389	49	1	a	a	DET
brj-23389	49	2	strong	strong	ADJ
brj-23389	49	3	brand	brand	NOUN
brj-23389	49	4	must	must	AUX
brj-23389	49	5	have	have	VERB
brj-23389	49	6	a	a	DET
brj-23389	49	7	clear	clear	ADJ
brj-23389	49	8	and	and	CCONJ
brj-23389	49	9	rich	rich	ADJ
brj-23389	49	10	brand	brand	NOUN
brj-23389	49	11	identity	identity	NOUN
brj-23389	49	12	(	(	PUNCT
brj-23389	49	13	chiang	chiang	PROPN
brj-23389	49	14	et	et	PROPN
brj-23389	49	15	al	al	PROPN
brj-23389	49	16	.	.	PROPN
brj-23389	49	17	2020	2020	NUM
brj-23389	49	18	)	)	PUNCT
brj-23389	49	19	.	.	PUNCT
brj-23389	50	1	this	this	PRON
brj-23389	50	2	is	be	AUX
brj-23389	50	3	because	because	SCONJ
brj-23389	50	4	brand	brand	NOUN
brj-23389	50	5	associations	association	NOUN
brj-23389	50	6	are	be	AUX
brj-23389	50	7	formed	form	VERB
brj-23389	50	8	by	by	ADP
brj-23389	50	9	an	an	DET
brj-23389	50	10	instant	instant	ADJ
brj-23389	50	11	,	,	PUNCT
brj-23389	50	12	unique	unique	ADJ
brj-23389	50	13	and	and	CCONJ
brj-23389	50	14	differentiated	differentiated	ADJ
brj-23389	50	15	brand	brand	NOUN
brj-23389	50	16	identity	identity	NOUN
brj-23389	50	17	,	,	PUNCT
brj-23389	50	18	especially	especially	ADV
brj-23389	50	19	when	when	SCONJ
brj-23389	50	20	consumers	consumer	NOUN
brj-23389	50	21	are	be	AUX
brj-23389	50	22	exposed	expose	VERB
brj-23389	50	23	to	to	ADP
brj-23389	50	24	the	the	DET
brj-23389	50	25	brand	brand	NOUN
brj-23389	50	26	’s	’s	PART
brj-23389	50	27	iconic	iconic	ADJ
brj-23389	50	28	colours	colour	NOUN
brj-23389	50	29	that	that	PRON
brj-23389	50	30	will	will	AUX
brj-23389	50	31	help	help	VERB
brj-23389	50	32	to	to	PART
brj-23389	50	33	stimulate	stimulate	VERB
brj-23389	50	34	individuality	individuality	NOUN
brj-23389	50	35	.	.	PUNCT
brj-23389	51	1	a	a	DET
brj-23389	51	2	clear	clear	ADJ
brj-23389	51	3	brand	brand	NOUN
brj-23389	51	4	identity	identity	NOUN
brj-23389	51	5	is	be	AUX
brj-23389	51	6	key	key	ADJ
brj-23389	51	7	to	to	ADP
brj-23389	51	8	ensuring	ensure	VERB
brj-23389	51	9	consistency	consistency	NOUN
brj-23389	51	10	of	of	ADP
brj-23389	51	11	brand	brand	NOUN
brj-23389	51	12	meaning	mean	VERB
brj-23389	51	13	both	both	CCONJ
brj-23389	51	14	internal	internal	ADJ
brj-23389	51	15	and	and	CCONJ
brj-23389	51	16	external	external	ADJ
brj-23389	51	17	.	.	PUNCT
brj-23389	52	1	rich	rich	ADJ
brj-23389	52	2	identity	identity	NOUN
brj-23389	52	3	signals	signal	NOUN
brj-23389	52	4	that	that	PRON
brj-23389	52	5	are	be	AUX
brj-23389	52	6	aligned	align	VERB
brj-23389	52	7	with	with	ADP
brj-23389	52	8	the	the	DET
brj-23389	52	9	brand	brand	NOUN
brj-23389	52	10	’s	’s	PART
brj-23389	52	11	touchpoints	touchpoint	NOUN
brj-23389	52	12	will	will	AUX
brj-23389	52	13	help	help	VERB
brj-23389	52	14	to	to	PART
brj-23389	52	15	activate	activate	VERB
brj-23389	52	16	the	the	DET
brj-23389	52	17	brand	brand	NOUN
brj-23389	52	18	meaning	meaning	NOUN
brj-23389	52	19	(	(	PUNCT
brj-23389	52	20	de	de	X
brj-23389	52	21	chernatony	chernatony	NOUN
brj-23389	52	22	and	and	CCONJ
brj-23389	52	23	segal	segal	NOUN
brj-23389	52	24	-	-	PUNCT
brj-23389	52	25	horn	horn	NOUN
brj-23389	52	26	2001	2001	NUM
brj-23389	52	27	)	)	PUNCT
brj-23389	52	28	.	.	PUNCT
brj-23389	53	1	campaigns	campaign	NOUN
brj-23389	53	2	and	and	CCONJ
brj-23389	53	3	positioning	positioning	NOUN
brj-23389	53	4	for	for	ADP
brj-23389	53	5	brand	brand	NOUN
brj-23389	53	6	identity	identity	NOUN
brj-23389	53	7	brands	brand	NOUN
brj-23389	53	8	offer	offer	VERB
brj-23389	53	9	perceptions	perception	NOUN
brj-23389	53	10	in	in	ADP
brj-23389	53	11	the	the	DET
brj-23389	53	12	minds	mind	NOUN
brj-23389	53	13	of	of	ADP
brj-23389	53	14	consumers	consumer	NOUN
brj-23389	53	15	(	(	PUNCT
brj-23389	53	16	ali	ali	PROPN
brj-23389	53	17	and	and	CCONJ
brj-23389	53	18	wahyuni	wahyuni	PROPN
brj-23389	53	19	2018	2018	NUM
brj-23389	53	20	)	)	PUNCT
brj-23389	53	21	.	.	PUNCT
brj-23389	54	1	consumers	consumer	NOUN
brj-23389	54	2	receive	receive	VERB
brj-23389	54	3	and	and	CCONJ
brj-23389	54	4	process	process	VERB
brj-23389	54	5	company	company	NOUN
brj-23389	54	6	-	-	PUNCT
brj-23389	54	7	controlled	control	VERB
brj-23389	54	8	identity	identity	NOUN
brj-23389	54	9	signals	signal	NOUN
brj-23389	54	10	,	,	PUNCT
brj-23389	54	11	leading	lead	VERB
brj-23389	54	12	to	to	ADP
brj-23389	54	13	the	the	DET
brj-23389	54	14	formation	formation	NOUN
brj-23389	54	15	of	of	ADP
brj-23389	54	16	mental	mental	ADJ
brj-23389	54	17	images	image	NOUN
brj-23389	54	18	and	and	CCONJ
brj-23389	54	19	perceptions	perception	NOUN
brj-23389	54	20	related	relate	VERB
brj-23389	54	21	to	to	ADP
brj-23389	54	22	the	the	DET
brj-23389	54	23	brand	brand	NOUN
brj-23389	54	24	(	(	PUNCT
brj-23389	54	25	buhalis	buhalis	PROPN
brj-23389	54	26	2022	2022	NUM
brj-23389	54	27	)	)	PUNCT
brj-23389	54	28	.	.	PUNCT
brj-23389	55	1	over	over	ADP
brj-23389	55	2	time	time	NOUN
brj-23389	55	3	,	,	PUNCT
brj-23389	55	4	these	these	DET
brj-23389	55	5	perceptions	perception	NOUN
brj-23389	55	6	develop	develop	VERB
brj-23389	55	7	into	into	ADP
brj-23389	55	8	external	external	ADJ
brj-23389	55	9	brand	brand	NOUN
brj-23389	55	10	meanings	meaning	NOUN
brj-23389	55	11	(	(	PUNCT
brj-23389	55	12	brand	brand	NOUN
brj-23389	55	13	image	image	NOUN
brj-23389	55	14	and	and	CCONJ
brj-23389	55	15	brand	brand	NOUN
brj-23389	55	16	reputation	reputation	NOUN
brj-23389	55	17	)	)	PUNCT
brj-23389	55	18	.	.	PUNCT
brj-23389	56	1	external	external	ADJ
brj-23389	56	2	brand	brand	NOUN
brj-23389	56	3	meaning	meaning	NOUN
brj-23389	56	4	is	be	AUX
brj-23389	56	5	abstracted	abstract	VERB
brj-23389	56	6	and	and	CCONJ
brj-23389	56	7	refined	refine	VERB
brj-23389	56	8	by	by	ADP
brj-23389	56	9	consumers	consumer	NOUN
brj-23389	56	10	to	to	PART
brj-23389	56	11	form	form	VERB
brj-23389	56	12	consumers	consumer	NOUN
brj-23389	56	13	’	'	PUNCT
brj-23389	56	14	brand	brand	NOUN
brj-23389	56	15	mindset	mindset	NOUN
brj-23389	56	16	,	,	PUNCT
brj-23389	56	17	which	which	PRON
brj-23389	56	18	is	be	AUX
brj-23389	56	19	composed	compose	VERB
brj-23389	56	20	of	of	ADP
brj-23389	56	21	rational	rational	ADJ
brj-23389	56	22	(	(	PUNCT
brj-23389	56	23	brand	brand	NOUN
brj-23389	56	24	assessment	assessment	NOUN
brj-23389	56	25	)	)	PUNCT
brj-23389	56	26	and	and	CCONJ
brj-23389	56	27	affective	affective	NOUN
brj-23389	56	28	(	(	PUNCT
brj-23389	56	29	brand	brand	NOUN
brj-23389	56	30	feelings	feeling	NOUN
brj-23389	56	31	and	and	CCONJ
brj-23389	56	32	brand	brand	NOUN
brj-23389	56	33	relationships	relationship	NOUN
brj-23389	56	34	)	)	PUNCT
brj-23389	56	35	elements	element	NOUN
brj-23389	56	36	(	(	PUNCT
brj-23389	56	37	seric	seric	NOUN
brj-23389	56	38	et	et	PROPN
brj-23389	56	39	al	al	PROPN
brj-23389	56	40	.	.	PROPN
brj-23389	56	41	2017	2017	NUM
brj-23389	56	42	)	)	PUNCT
brj-23389	56	43	.	.	PUNCT
brj-23389	57	1	abstract	abstract	ADJ
brj-23389	57	2	and	and	CCONJ
brj-23389	57	3	fuzzy	fuzzy	ADJ
brj-23389	57	4	experience	experience	NOUN
brj-23389	57	5	imagery	imagery	NOUN
brj-23389	57	6	can	can	AUX
brj-23389	57	7	be	be	AUX
brj-23389	57	8	extracted	extract	VERB
brj-23389	57	9	from	from	ADP
brj-23389	57	10	the	the	DET
brj-23389	57	11	semantic	semantic	ADJ
brj-23389	57	12	layer	layer	NOUN
brj-23389	57	13	to	to	PART
brj-23389	57	14	narrow	narrow	VERB
brj-23389	57	15	the	the	DET
brj-23389	57	16	cognitive	cognitive	ADJ
brj-23389	57	17	gap	gap	NOUN
brj-23389	57	18	between	between	ADP
brj-23389	57	19	companies	company	NOUN
brj-23389	57	20	and	and	CCONJ
brj-23389	57	21	consumers	consumer	NOUN
brj-23389	57	22	(	(	PUNCT
brj-23389	57	23	veloutsou	veloutsou	NOUN
brj-23389	57	24	2023	2023	NUM
brj-23389	57	25	)	)	PUNCT
brj-23389	57	26	.	.	PUNCT
brj-23389	58	1	brand	brand	NOUN
brj-23389	58	2	mindset	mindset	PROPN
brj-23389	58	3	is	be	AUX
brj-23389	58	4	associated	associate	VERB
brj-23389	58	5	with	with	ADP
brj-23389	58	6	market	market	NOUN
brj-23389	58	7	intention	intention	NOUN
brj-23389	58	8	and	and	CCONJ
brj-23389	58	9	behavior	behavior	NOUN
brj-23389	58	10	.	.	PUNCT
brj-23389	59	1	when	when	SCONJ
brj-23389	59	2	the	the	DET
brj-23389	59	3	brand	brand	NOUN
brj-23389	59	4	identity	identity	NOUN
brj-23389	59	5	matches	match	NOUN
brj-23389	59	6	with	with	ADP
brj-23389	59	7	the	the	DET
brj-23389	59	8	consumer	consumer	NOUN
brj-23389	59	9	’s	’s	PART
brj-23389	59	10	selfconsciousness	selfconsciousness	NOUN
brj-23389	59	11	,	,	PUNCT
brj-23389	59	12	brand	brand	NOUN
brj-23389	59	13	resonance	resonance	NOUN
brj-23389	59	14	occurs	occur	VERB
brj-23389	59	15	and	and	CCONJ
brj-23389	59	16	positive	positive	ADJ
brj-23389	59	17	attitudes	attitude	NOUN
brj-23389	59	18	,	,	PUNCT
brj-23389	59	19	sensations	sensation	NOUN
brj-23389	59	20	,	,	PUNCT
brj-23389	59	21	and	and	CCONJ
brj-23389	59	22	feelings	feeling	NOUN
brj-23389	59	23	are	be	AUX
brj-23389	59	24	formed	form	VERB
brj-23389	59	25	.	.	PUNCT
brj-23389	60	1	if	if	SCONJ
brj-23389	60	2	the	the	DET
brj-23389	60	3	brand	brand	NOUN
brj-23389	60	4	image	image	NOUN
brj-23389	60	5	colour	colour	NOUN
brj-23389	60	6	can	can	AUX
brj-23389	60	7	convey	convey	VERB
brj-23389	60	8	a	a	DET
brj-23389	60	9	unified	unified	ADJ
brj-23389	60	10	and	and	CCONJ
brj-23389	60	11	clear	clear	ADJ
brj-23389	60	12	brand	brand	NOUN
brj-23389	60	13	imagery	imagery	NOUN
brj-23389	60	14	,	,	PUNCT
brj-23389	60	15	it	it	PRON
brj-23389	60	16	will	will	AUX
brj-23389	60	17	be	be	AUX
brj-23389	60	18	conducive	conducive	ADJ
brj-23389	60	19	to	to	ADP
brj-23389	60	20	brand	brand	NOUN
brj-23389	60	21	marketing	marketing	NOUN
brj-23389	60	22	communications	communication	NOUN
brj-23389	60	23	.	.	PUNCT
brj-23389	61	1	brand	brand	NOUN
brj-23389	61	2	identity	identity	NOUN
brj-23389	61	3	exists	exist	VERB
brj-23389	61	4	as	as	ADP
brj-23389	61	5	an	an	DET
brj-23389	61	6	essential	essential	ADJ
brj-23389	61	7	attribute	attribute	NOUN
brj-23389	61	8	of	of	ADP
brj-23389	61	9	a	a	DET
brj-23389	61	10	brand	brand	NOUN
brj-23389	61	11	(	(	PUNCT
brj-23389	61	12	brand	brand	NOUN
brj-23389	61	13	positioning	positioning	NOUN
brj-23389	61	14	)	)	PUNCT
brj-23389	61	15	.	.	PUNCT
brj-23389	62	1	a	a	DET
brj-23389	62	2	good	good	ADJ
brj-23389	62	3	brand	brand	NOUN
brj-23389	62	4	identity	identity	NOUN
brj-23389	62	5	clearly	clearly	ADV
brj-23389	62	6	expresses	express	VERB
brj-23389	62	7	what	what	PRON
brj-23389	62	8	the	the	DET
brj-23389	62	9	brand	brand	NOUN
brj-23389	62	10	is	be	AUX
brj-23389	62	11	and	and	CCONJ
brj-23389	62	12	what	what	PRON
brj-23389	62	13	the	the	DET
brj-23389	62	14	brand	brand	NOUN
brj-23389	62	15	does	do	VERB
brj-23389	62	16	.	.	PUNCT
brj-23389	63	1	brands	brand	NOUN
brj-23389	63	2	need	need	VERB
brj-23389	63	3	to	to	PART
brj-23389	63	4	have	have	VERB
brj-23389	63	5	a	a	DET
brj-23389	63	6	deep	deep	ADJ
brj-23389	63	7	understanding	understanding	NOUN
brj-23389	63	8	of	of	ADP
brj-23389	63	9	what	what	PRON
brj-23389	63	10	they	they	PRON
brj-23389	63	11	stand	stand	VERB
brj-23389	63	12	for	for	ADP
brj-23389	63	13	.	.	PUNCT
brj-23389	64	1	the	the	DET
brj-23389	64	2	core	core	NOUN
brj-23389	64	3	of	of	ADP
brj-23389	64	4	the	the	DET
brj-23389	64	5	brand	brand	NOUN
brj-23389	64	6	is	be	AUX
brj-23389	64	7	hidden	hide	VERB
brj-23389	64	8	under	under	ADP
brj-23389	64	9	the	the	DET
brj-23389	64	10	product	product	NOUN
brj-23389	64	11	claims	claim	NOUN
brj-23389	64	12	(	(	PUNCT
brj-23389	64	13	tangible	tangible	ADJ
brj-23389	64	14	products	product	NOUN
brj-23389	64	15	and	and	CCONJ
brj-23389	64	16	intangible	intangible	ADJ
brj-23389	64	17	services	service	NOUN
brj-23389	64	18	)	)	PUNCT
brj-23389	64	19	to	to	PART
brj-23389	64	20	find	find	VERB
brj-23389	64	21	out	out	ADP
brj-23389	64	22	what	what	PRON
brj-23389	64	23	unconscious	unconscious	ADJ
brj-23389	64	24	behavior	behavior	NOUN
brj-23389	64	25	they	they	PRON
brj-23389	64	26	come	come	VERB
brj-23389	64	27	from	from	ADP
brj-23389	64	28	.	.	PUNCT
brj-23389	65	1	brands	brand	NOUN
brj-23389	65	2	should	should	AUX
brj-23389	65	3	refine	refine	VERB
brj-23389	65	4	their	their	PRON
brj-23389	65	5	brand	brand	NOUN
brj-23389	65	6	imagery	imagery	NOUN
brj-23389	65	7	so	so	SCONJ
brj-23389	65	8	that	that	SCONJ
brj-23389	65	9	consumers	consumer	NOUN
brj-23389	65	10	actively	actively	ADV
brj-23389	65	11	and	and	CCONJ
brj-23389	65	12	substantively	substantively	ADV
brj-23389	65	13	make	make	VERB
brj-23389	65	14	valid	valid	ADJ
brj-23389	65	15	assessments	assessment	NOUN
brj-23389	65	16	of	of	ADP
brj-23389	65	17	the	the	DET
brj-23389	65	18	brand	brand	NOUN
brj-23389	65	19	meaning	meaning	NOUN
brj-23389	65	20	.	.	PUNCT
brj-23389	66	1	this	this	DET
brj-23389	66	2	share	share	NOUN
brj-23389	66	3	of	of	ADP
brj-23389	66	4	attitude	attitude	NOUN
brj-23389	66	5	is	be	AUX
brj-23389	66	6	a	a	DET
brj-23389	66	7	cognitive	cognitive	ADJ
brj-23389	66	8	expression	expression	NOUN
brj-23389	66	9	of	of	ADP
brj-23389	66	10	brand	brand	NOUN
brj-23389	66	11	characteristics	characteristic	NOUN
brj-23389	66	12	(	(	PUNCT
brj-23389	66	13	seric	seric	PROPN
brj-23389	66	14	et	et	PROPN
brj-23389	66	15	al	al	PROPN
brj-23389	66	16	.	.	PROPN
brj-23389	66	17	2017	2017	NUM
brj-23389	66	18	)	)	PUNCT
brj-23389	66	19	.	.	PUNCT
brj-23389	67	1	specifically	specifically	ADV
brj-23389	67	2	,	,	PUNCT
brj-23389	67	3	the	the	DET
brj-23389	67	4	process	process	NOUN
brj-23389	67	5	of	of	ADP
brj-23389	67	6	brand	brand	NOUN
brj-23389	67	7	positioning	positioning	NOUN
brj-23389	67	8	can	can	AUX
brj-23389	67	9	include	include	VERB
brj-23389	67	10	focusing	focus	VERB
brj-23389	67	11	on	on	ADP
brj-23389	67	12	product	product	NOUN
brj-23389	67	13	scope	scope	NOUN
brj-23389	67	14	,	,	PUNCT
brj-23389	67	15	grasping	grasp	VERB
brj-23389	67	16	product	product	NOUN
brj-23389	67	17	personality	personality	NOUN
brj-23389	67	18	,	,	PUNCT
brj-23389	67	19	exploring	explore	VERB
brj-23389	67	20	product	product	NOUN
brj-23389	67	21	value	value	NOUN
brj-23389	67	22	and	and	CCONJ
brj-23389	67	23	understanding	understand	VERB
brj-23389	67	24	experience	experience	NOUN
brj-23389	67	25	imagery	imagery	NOUN
brj-23389	67	26	.	.	PUNCT
brj-23389	68	1	maintaining	maintain	VERB
brj-23389	68	2	a	a	DET
brj-23389	68	3	stable	stable	ADJ
brj-23389	68	4	relationship	relationship	NOUN
brj-23389	68	5	between	between	ADP
brj-23389	68	6	the	the	DET
brj-23389	68	7	core	core	NOUN
brj-23389	68	8	brand	brand	NOUN
brj-23389	68	9	identity	identity	NOUN
brj-23389	68	10	and	and	CCONJ
brj-23389	68	11	brand	brand	NOUN
brj-23389	68	12	positioning	positioning	NOUN
brj-23389	68	13	is	be	AUX
brj-23389	68	14	essential	essential	ADJ
brj-23389	68	15	.	.	PUNCT
brj-23389	69	1	as	as	SCONJ
brj-23389	69	2	reiterated	reiterate	VERB
brj-23389	69	3	throughout	throughout	ADP
brj-23389	69	4	literature	literature	NOUN
brj-23389	69	5	reviews	review	NOUN
brj-23389	69	6	,	,	PUNCT
brj-23389	69	7	colour	colour	NOUN
brj-23389	69	8	plays	play	VERB
brj-23389	69	9	a	a	DET
brj-23389	69	10	pivotal	pivotal	ADJ
brj-23389	69	11	role	role	NOUN
brj-23389	69	12	in	in	ADP
brj-23389	69	13	brand	brand	NOUN
brj-23389	69	14	identity	identity	NOUN
brj-23389	69	15	,	,	PUNCT
brj-23389	69	16	guiding	guide	VERB
brj-23389	69	17	its	its	PRON
brj-23389	69	18	formation	formation	NOUN
brj-23389	69	19	,	,	PUNCT
brj-23389	69	20	evolution	evolution	NOUN
brj-23389	69	21	,	,	PUNCT
brj-23389	69	22	and	and	CCONJ
brj-23389	69	23	market	market	NOUN
brj-23389	69	24	perception	perception	NOUN
brj-23389	69	25	(	(	PUNCT
brj-23389	69	26	labrecque	labrecque	ADJ
brj-23389	69	27	and	and	CCONJ
brj-23389	69	28	milne	milne	PROPN
brj-23389	69	29	2012	2012	NUM
brj-23389	69	30	;	;	PUNCT
brj-23389	69	31	baxter	baxter	PROPN
brj-23389	69	32	et	et	PROPN
brj-23389	69	33	al	al	PROPN
brj-23389	69	34	.	.	PROPN
brj-23389	69	35	2018	2018	NUM
brj-23389	69	36	;	;	PUNCT
brj-23389	69	37	elliot	elliot	PROPN
brj-23389	69	38	2019	2019	NUM
brj-23389	69	39	)	)	PUNCT
brj-23389	69	40	.	.	PUNCT
brj-23389	70	1	the	the	DET
brj-23389	70	2	furniture	furniture	NOUN
brj-23389	70	3	industry	industry	NOUN
brj-23389	70	4	presents	present	VERB
brj-23389	70	5	a	a	DET
brj-23389	70	6	unique	unique	ADJ
brj-23389	70	7	landscape	landscape	NOUN
brj-23389	70	8	peer	peer	NOUN
brj-23389	70	9	-	-	PUNCT
brj-23389	70	10	reviewed	review	VERB
brj-23389	70	11	article	article	NOUN
brj-23389	70	12	bioresources.cnr.ncsu.edu	bioresources.cnr.ncsu.edu	NUM
brj-23389	70	13	tang	tang	PROPN
brj-23389	70	14	&	&	CCONJ
brj-23389	70	15	chen	chen	PROPN
brj-23389	70	16	(	(	PUNCT
brj-23389	70	17	2024	2024	NUM
brj-23389	70	18	)	)	PUNCT
brj-23389	70	19	.	.	PUNCT
brj-23389	71	1	“	"	PUNCT
brj-23389	71	2	colour	colour	NOUN
brj-23389	71	3	&	&	CCONJ
brj-23389	71	4	furniture	furniture	NOUN
brj-23389	71	5	branding	branding	NOUN
brj-23389	71	6	,	,	PUNCT
brj-23389	71	7	”	"	PUNCT
brj-23389	71	8	bioresources	bioresource	NOUN
brj-23389	71	9	19(2	19(2	NUM
brj-23389	71	10	)	)	PUNCT
brj-23389	71	11	,	,	PUNCT
brj-23389	71	12	2763	2763	NUM
brj-23389	71	13	-	-	SYM
brj-23389	71	14	2781	2781	NUM
brj-23389	71	15	.	.	PUNCT
brj-23389	72	1	2766	2766	NUM
brj-23389	72	2	where	where	SCONJ
brj-23389	72	3	both	both	PRON
brj-23389	72	4	function	function	VERB
brj-23389	72	5	and	and	CCONJ
brj-23389	72	6	aesthetic	aesthetic	ADJ
brj-23389	72	7	hold	hold	NOUN
brj-23389	72	8	equal	equal	ADJ
brj-23389	72	9	sway	sway	NOUN
brj-23389	72	10	in	in	ADP
brj-23389	72	11	consumers	consumer	NOUN
brj-23389	72	12	’	'	PUNCT
brj-23389	72	13	purchase	purchase	NOUN
brj-23389	72	14	decisions	decision	NOUN
brj-23389	72	15	.	.	PUNCT
brj-23389	73	1	thus	thus	ADV
brj-23389	73	2	,	,	PUNCT
brj-23389	73	3	the	the	DET
brj-23389	73	4	use	use	NOUN
brj-23389	73	5	of	of	ADP
brj-23389	73	6	colour	colour	NOUN
brj-23389	73	7	here	here	ADV
brj-23389	73	8	is	be	AUX
brj-23389	73	9	not	not	PART
brj-23389	73	10	merely	merely	ADV
brj-23389	73	11	about	about	ADP
brj-23389	73	12	differentiation	differentiation	NOUN
brj-23389	73	13	but	but	CCONJ
brj-23389	73	14	also	also	ADV
brj-23389	73	15	about	about	ADP
brj-23389	73	16	eliciting	elicit	VERB
brj-23389	73	17	specific	specific	ADJ
brj-23389	73	18	emotional	emotional	ADJ
brj-23389	73	19	and	and	CCONJ
brj-23389	73	20	psychological	psychological	ADJ
brj-23389	73	21	responses	response	NOUN
brj-23389	73	22	aligned	align	VERB
brj-23389	73	23	with	with	ADP
brj-23389	73	24	the	the	DET
brj-23389	73	25	brand	brand	NOUN
brj-23389	73	26	’s	’s	PART
brj-23389	73	27	desired	desire	VERB
brj-23389	73	28	image	image	NOUN
brj-23389	73	29	.	.	PUNCT
brj-23389	74	1	although	although	SCONJ
brj-23389	74	2	colour	colour	NOUN
brj-23389	74	3	has	have	AUX
brj-23389	74	4	been	be	AUX
brj-23389	74	5	used	use	VERB
brj-23389	74	6	as	as	ADP
brj-23389	74	7	a	a	DET
brj-23389	74	8	brand	brand	NOUN
brj-23389	74	9	identity	identity	NOUN
brj-23389	74	10	element	element	NOUN
brj-23389	74	11	in	in	ADP
brj-23389	74	12	brand	brand	NOUN
brj-23389	74	13	building	building	NOUN
brj-23389	74	14	,	,	PUNCT
brj-23389	74	15	little	little	ADJ
brj-23389	74	16	research	research	NOUN
brj-23389	74	17	has	have	AUX
brj-23389	74	18	discussed	discuss	VERB
brj-23389	74	19	the	the	DET
brj-23389	74	20	iconic	iconic	ADJ
brj-23389	74	21	colour	colour	NOUN
brj-23389	74	22	of	of	ADP
brj-23389	74	23	a	a	DET
brj-23389	74	24	brand	brand	NOUN
brj-23389	74	25	.	.	PUNCT
brj-23389	75	1	certain	certain	ADJ
brj-23389	75	2	researchers	researcher	NOUN
brj-23389	75	3	have	have	AUX
brj-23389	75	4	concentrated	concentrate	VERB
brj-23389	75	5	on	on	ADP
brj-23389	75	6	brand	brand	NOUN
brj-23389	75	7	logos	logo	NOUN
brj-23389	75	8	from	from	ADP
brj-23389	75	9	the	the	DET
brj-23389	75	10	perspective	perspective	NOUN
brj-23389	75	11	of	of	ADP
brj-23389	75	12	brand	brand	NOUN
brj-23389	75	13	personality	personality	NOUN
brj-23389	75	14	,	,	PUNCT
brj-23389	75	15	emphasizing	emphasize	VERB
brj-23389	75	16	that	that	SCONJ
brj-23389	75	17	brand	brand	NOUN
brj-23389	75	18	logos	logo	NOUN
brj-23389	75	19	are	be	AUX
brj-23389	75	20	one	one	NUM
brj-23389	75	21	of	of	ADP
brj-23389	75	22	the	the	DET
brj-23389	75	23	key	key	ADJ
brj-23389	75	24	contributions	contribution	NOUN
brj-23389	75	25	to	to	ADP
brj-23389	75	26	the	the	DET
brj-23389	75	27	perception	perception	NOUN
brj-23389	75	28	of	of	ADP
brj-23389	75	29	brand	brand	NOUN
brj-23389	75	30	associations	association	NOUN
brj-23389	75	31	and	and	CCONJ
brj-23389	75	32	brand	brand	NOUN
brj-23389	75	33	meaning	meaning	NOUN
brj-23389	75	34	(	(	PUNCT
brj-23389	75	35	de	de	X
brj-23389	75	36	chernatony	chernatony	NOUN
brj-23389	75	37	and	and	CCONJ
brj-23389	75	38	riley	riley	PROPN
brj-23389	75	39	1999	1999	NUM
brj-23389	75	40	;	;	PUNCT
brj-23389	75	41	kotler	kotler	PROPN
brj-23389	75	42	and	and	CCONJ
brj-23389	75	43	keller	keller	PROPN
brj-23389	75	44	2003	2003	NUM
brj-23389	75	45	)	)	PUNCT
brj-23389	75	46	.	.	PUNCT
brj-23389	76	1	however	however	ADV
brj-23389	76	2	,	,	PUNCT
brj-23389	76	3	there	there	PRON
brj-23389	76	4	is	be	VERB
brj-23389	76	5	a	a	DET
brj-23389	76	6	lack	lack	NOUN
brj-23389	76	7	of	of	ADP
brj-23389	76	8	research	research	NOUN
brj-23389	76	9	on	on	ADP
brj-23389	76	10	attributes	attribute	NOUN
brj-23389	76	11	other	other	ADJ
brj-23389	76	12	than	than	ADP
brj-23389	76	13	hue	hue	NOUN
brj-23389	76	14	.	.	PUNCT
brj-23389	77	1	previous	previous	ADJ
brj-23389	77	2	work	work	NOUN
brj-23389	77	3	has	have	AUX
brj-23389	77	4	suggested	suggest	VERB
brj-23389	77	5	that	that	SCONJ
brj-23389	77	6	colour	colour	NOUN
brj-23389	77	7	mobilizes	mobilize	VERB
brj-23389	77	8	consumers	consumer	NOUN
brj-23389	77	9	’	'	PUNCT
brj-23389	77	10	experience	experience	NOUN
brj-23389	77	11	imagery	imagery	NOUN
brj-23389	77	12	and	and	CCONJ
brj-23389	77	13	thus	thus	ADV
brj-23389	77	14	influences	influence	VERB
brj-23389	77	15	their	their	PRON
brj-23389	77	16	intention	intention	NOUN
brj-23389	77	17	and	and	CCONJ
brj-23389	77	18	behavior	behavior	NOUN
brj-23389	77	19	,	,	PUNCT
brj-23389	77	20	but	but	CCONJ
brj-23389	77	21	it	it	PRON
brj-23389	77	22	has	have	AUX
brj-23389	77	23	not	not	PART
brj-23389	77	24	considered	consider	VERB
brj-23389	77	25	the	the	DET
brj-23389	77	26	mediating	mediate	VERB
brj-23389	77	27	role	role	NOUN
brj-23389	77	28	of	of	ADP
brj-23389	77	29	consumers	consumer	NOUN
brj-23389	77	30	’	'	PUNCT
brj-23389	77	31	characteristics	characteristic	NOUN
brj-23389	77	32	.	.	PUNCT
brj-23389	78	1	this	this	DET
brj-23389	78	2	paper	paper	NOUN
brj-23389	78	3	focuses	focus	VERB
brj-23389	78	4	on	on	ADP
brj-23389	78	5	the	the	DET
brj-23389	78	6	brand	brand	NOUN
brj-23389	78	7	logo	logo	NOUN
brj-23389	78	8	as	as	ADP
brj-23389	78	9	the	the	DET
brj-23389	78	10	object	object	NOUN
brj-23389	78	11	of	of	ADP
brj-23389	78	12	study	study	NOUN
brj-23389	78	13	and	and	CCONJ
brj-23389	78	14	explores	explore	VERB
brj-23389	78	15	the	the	DET
brj-23389	78	16	influence	influence	NOUN
brj-23389	78	17	of	of	ADP
brj-23389	78	18	colour	colour	ADJ
brj-23389	78	19	elements	element	NOUN
brj-23389	78	20	of	of	ADP
brj-23389	78	21	brand	brand	NOUN
brj-23389	78	22	’s	’s	PART
brj-23389	78	23	iconic	iconic	ADJ
brj-23389	78	24	colour	colour	NOUN
brj-23389	78	25	and	and	CCONJ
brj-23389	78	26	consumer	consumer	NOUN
brj-23389	78	27	characteristics	characteristic	NOUN
brj-23389	78	28	on	on	ADP
brj-23389	78	29	the	the	DET
brj-23389	78	30	brand	brand	NOUN
brj-23389	78	31	identity	identity	NOUN
brj-23389	78	32	of	of	ADP
brj-23389	78	33	a	a	DET
brj-23389	78	34	furniture	furniture	NOUN
brj-23389	78	35	brand	brand	NOUN
brj-23389	78	36	.	.	PUNCT
brj-23389	79	1	conceptual	conceptual	ADJ
brj-23389	79	2	framework	framework	NOUN
brj-23389	79	3	and	and	CCONJ
brj-23389	79	4	research	research	NOUN
brj-23389	79	5	hypotheses	hypothesis	NOUN
brj-23389	79	6	this	this	DET
brj-23389	79	7	study	study	NOUN
brj-23389	79	8	introduces	introduce	VERB
brj-23389	79	9	a	a	DET
brj-23389	79	10	conceptual	conceptual	ADJ
brj-23389	79	11	framework	framework	NOUN
brj-23389	79	12	for	for	ADP
brj-23389	79	13	exploring	explore	VERB
brj-23389	79	14	the	the	DET
brj-23389	79	15	impact	impact	NOUN
brj-23389	79	16	of	of	ADP
brj-23389	79	17	a	a	DET
brj-23389	79	18	furniture	furniture	NOUN
brj-23389	79	19	brand	brand	NOUN
brj-23389	79	20	’s	’s	PART
brj-23389	79	21	iconic	iconic	ADJ
brj-23389	79	22	colour	colour	NOUN
brj-23389	79	23	on	on	ADP
brj-23389	79	24	brand	brand	NOUN
brj-23389	79	25	identity	identity	NOUN
brj-23389	79	26	,	,	PUNCT
brj-23389	79	27	drawing	draw	VERB
brj-23389	79	28	upon	upon	SCONJ
brj-23389	79	29	the	the	DET
brj-23389	79	30	basic	basic	ADJ
brj-23389	79	31	communication	communication	NOUN
brj-23389	79	32	system	system	NOUN
brj-23389	79	33	model	model	NOUN
brj-23389	79	34	comprising	comprise	VERB
brj-23389	79	35	five	five	NUM
brj-23389	79	36	elements	element	NOUN
brj-23389	79	37	:	:	PUNCT
brj-23389	79	38	source	source	NOUN
brj-23389	79	39	,	,	PUNCT
brj-23389	79	40	transmitter	transmitter	NOUN
brj-23389	79	41	,	,	PUNCT
brj-23389	79	42	channel	channel	NOUN
brj-23389	79	43	,	,	PUNCT
brj-23389	79	44	receiver	receiver	NOUN
brj-23389	79	45	,	,	PUNCT
brj-23389	79	46	and	and	CCONJ
brj-23389	79	47	destination	destination	NOUN
brj-23389	79	48	(	(	PUNCT
brj-23389	79	49	shannon	shannon	PROPN
brj-23389	79	50	1948	1948	NUM
brj-23389	79	51	)	)	PUNCT
brj-23389	79	52	.	.	PUNCT
brj-23389	80	1	this	this	DET
brj-23389	80	2	model	model	NOUN
brj-23389	80	3	,	,	PUNCT
brj-23389	80	4	previously	previously	ADV
brj-23389	80	5	applied	apply	VERB
brj-23389	80	6	in	in	ADP
brj-23389	80	7	product	product	NOUN
brj-23389	80	8	design	design	NOUN
brj-23389	80	9	research	research	NOUN
brj-23389	80	10	(	(	PUNCT
brj-23389	80	11	mono	mono	PROPN
brj-23389	80	12	1997	1997	NUM
brj-23389	80	13	)	)	PUNCT
brj-23389	80	14	,	,	PUNCT
brj-23389	80	15	is	be	AUX
brj-23389	80	16	adapted	adapt	VERB
brj-23389	80	17	to	to	PART
brj-23389	80	18	develop	develop	VERB
brj-23389	80	19	a	a	DET
brj-23389	80	20	brand	brand	NOUN
brj-23389	80	21	identity	identity	NOUN
brj-23389	80	22	design	design	NOUN
brj-23389	80	23	framework	framework	NOUN
brj-23389	80	24	centered	center	VERB
brj-23389	80	25	around	around	ADP
brj-23389	80	26	the	the	DET
brj-23389	80	27	iconic	iconic	ADJ
brj-23389	80	28	colour	colour	NOUN
brj-23389	80	29	of	of	ADP
brj-23389	80	30	a	a	DET
brj-23389	80	31	furniture	furniture	NOUN
brj-23389	80	32	brand	brand	NOUN
brj-23389	80	33	,	,	PUNCT
brj-23389	80	34	facilitating	facilitate	VERB
brj-23389	80	35	an	an	DET
brj-23389	80	36	exploratory	exploratory	ADJ
brj-23389	80	37	investigation	investigation	NOUN
brj-23389	80	38	into	into	ADP
brj-23389	80	39	the	the	DET
brj-23389	80	40	feedback	feedback	NOUN
brj-23389	80	41	process	process	NOUN
brj-23389	80	42	of	of	ADP
brj-23389	80	43	brand	brand	NOUN
brj-23389	80	44	identity	identity	NOUN
brj-23389	80	45	design	design	NOUN
brj-23389	80	46	influenced	influence	VERB
brj-23389	80	47	by	by	ADP
brj-23389	80	48	the	the	DET
brj-23389	80	49	iconic	iconic	ADJ
brj-23389	80	50	colour	colour	NOUN
brj-23389	80	51	.	.	PUNCT
brj-23389	81	1	this	this	DET
brj-23389	81	2	process	process	NOUN
brj-23389	81	3	involves	involve	VERB
brj-23389	81	4	organizing	organize	VERB
brj-23389	81	5	specific	specific	ADJ
brj-23389	81	6	building	building	NOUN
brj-23389	81	7	blocks	block	NOUN
brj-23389	81	8	and	and	CCONJ
brj-23389	81	9	identifying	identify	VERB
brj-23389	81	10	design	design	NOUN
brj-23389	81	11	factors	factor	NOUN
brj-23389	81	12	and	and	CCONJ
brj-23389	81	13	elements	element	NOUN
brj-23389	81	14	related	relate	VERB
brj-23389	81	15	to	to	ADP
brj-23389	81	16	colour	colour	NOUN
brj-23389	81	17	(	(	PUNCT
brj-23389	81	18	fig	fig	NOUN
brj-23389	81	19	.	.	PUNCT
brj-23389	82	1	2	2	NUM
brj-23389	82	2	)	)	PUNCT
brj-23389	82	3	.	.	PUNCT
brj-23389	83	1	fig	fig	NOUN
brj-23389	83	2	.	.	PUNCT
brj-23389	84	1	2	2	X
brj-23389	84	2	.	.	X
brj-23389	84	3	the	the	DET
brj-23389	84	4	brand	brand	NOUN
brj-23389	84	5	identity	identity	NOUN
brj-23389	84	6	design	design	NOUN
brj-23389	84	7	framework	framework	NOUN
brj-23389	84	8	for	for	ADP
brj-23389	84	9	the	the	DET
brj-23389	84	10	furniture	furniture	NOUN
brj-23389	84	11	brand	brand	NOUN
brj-23389	84	12	’s	’s	PART
brj-23389	84	13	iconic	iconic	ADJ
brj-23389	84	14	colour	colour	NOUN
brj-23389	84	15	the	the	DET
brj-23389	84	16	framework	framework	NOUN
brj-23389	84	17	is	be	AUX
brj-23389	84	18	structured	structure	VERB
brj-23389	84	19	around	around	ADP
brj-23389	84	20	two	two	NUM
brj-23389	84	21	primary	primary	ADJ
brj-23389	84	22	components	component	NOUN
brj-23389	84	23	:	:	PUNCT
brj-23389	84	24	the	the	DET
brj-23389	84	25	‘	'	PUNCT
brj-23389	84	26	furniture	furniture	NOUN
brj-23389	84	27	brand	brand	NOUN
brj-23389	84	28	’	'	PUNCT
brj-23389	84	29	and	and	CCONJ
brj-23389	84	30	the	the	DET
brj-23389	84	31	‘	'	PUNCT
brj-23389	84	32	consumer	consumer	NOUN
brj-23389	84	33	,	,	PUNCT
brj-23389	84	34	’	'	PUNCT
brj-23389	84	35	creating	create	VERB
brj-23389	84	36	a	a	DET
brj-23389	84	37	feedback	feedback	NOUN
brj-23389	84	38	loop	loop	NOUN
brj-23389	84	39	through	through	ADP
brj-23389	84	40	the	the	DET
brj-23389	84	41	exchange	exchange	NOUN
brj-23389	84	42	of	of	ADP
brj-23389	84	43	signals	signal	NOUN
brj-23389	84	44	(	(	PUNCT
brj-23389	84	45	assessment	assessment	NOUN
brj-23389	84	46	and	and	CCONJ
brj-23389	84	47	expression	expression	NOUN
brj-23389	84	48	)	)	PUNCT
brj-23389	84	49	.	.	PUNCT
brj-23389	85	1	the	the	DET
brj-23389	85	2	source	source	NOUN
brj-23389	85	3	of	of	ADP
brj-23389	85	4	the	the	DET
brj-23389	85	5	design	design	NOUN
brj-23389	85	6	includes	include	VERB
brj-23389	85	7	the	the	DET
brj-23389	85	8	brand	brand	NOUN
brj-23389	85	9	management	management	NOUN
brj-23389	85	10	and	and	CCONJ
brj-23389	85	11	design	design	NOUN
brj-23389	85	12	team	team	NOUN
brj-23389	85	13	,	,	PUNCT
brj-23389	85	14	responsible	responsible	ADJ
brj-23389	85	15	for	for	ADP
brj-23389	85	16	planning	planning	NOUN
brj-23389	85	17	and	and	CCONJ
brj-23389	85	18	analyzing	analyze	VERB
brj-23389	85	19	the	the	DET
brj-23389	85	20	brand	brand	NOUN
brj-23389	85	21	from	from	ADP
brj-23389	85	22	an	an	DET
brj-23389	85	23	internal	internal	ADJ
brj-23389	85	24	perspective	perspective	NOUN
brj-23389	85	25	,	,	PUNCT
brj-23389	85	26	focusing	focus	VERB
brj-23389	85	27	on	on	ADP
brj-23389	85	28	brand	brand	NOUN
brj-23389	85	29	values	value	NOUN
brj-23389	85	30	.	.	PUNCT
brj-23389	86	1	the	the	DET
brj-23389	86	2	iconic	iconic	ADJ
brj-23389	86	3	colour	colour	NOUN
brj-23389	86	4	of	of	ADP
brj-23389	86	5	the	the	DET
brj-23389	86	6	furniture	furniture	NOUN
brj-23389	86	7	brand	brand	NOUN
brj-23389	86	8	is	be	AUX
brj-23389	86	9	derived	derive	VERB
brj-23389	86	10	and	and	CCONJ
brj-23389	86	11	optimized	optimize	VERB
brj-23389	86	12	from	from	ADP
brj-23389	86	13	four	four	NUM
brj-23389	86	14	primary	primary	ADJ
brj-23389	86	15	sources	source	NOUN
brj-23389	86	16	and	and	CCONJ
brj-23389	86	17	integrated	integrate	VERB
brj-23389	86	18	into	into	ADP
brj-23389	86	19	new	new	ADJ
brj-23389	86	20	brand	brand	NOUN
brj-23389	86	21	products	product	NOUN
brj-23389	86	22	as	as	ADP
brj-23389	86	23	a	a	DET
brj-23389	86	24	signal	signal	NOUN
brj-23389	86	25	primarily	primarily	ADV
brj-23389	86	26	processed	process	VERB
brj-23389	86	27	by	by	ADP
brj-23389	86	28	the	the	DET
brj-23389	86	29	consumer	consumer	NOUN
brj-23389	86	30	’s	’s	PART
brj-23389	86	31	visual	visual	ADJ
brj-23389	86	32	perception	perception	NOUN
brj-23389	86	33	,	,	PUNCT
brj-23389	86	34	resulting	result	VERB
brj-23389	86	35	in	in	ADP
brj-23389	86	36	sensory	sensory	ADJ
brj-23389	86	37	stimulation	stimulation	NOUN
brj-23389	86	38	.	.	PUNCT
brj-23389	87	1	this	this	DET
brj-23389	87	2	interaction	interaction	NOUN
brj-23389	87	3	typically	typically	ADV
brj-23389	87	4	occurs	occur	VERB
brj-23389	87	5	within	within	ADP
brj-23389	87	6	a	a	DET
brj-23389	87	7	physical	physical	ADJ
brj-23389	87	8	environment	environment	NOUN
brj-23389	87	9	.	.	PUNCT
brj-23389	88	1	peer	peer	NOUN
brj-23389	88	2	-	-	PUNCT
brj-23389	88	3	reviewed	review	VERB
brj-23389	88	4	article	article	NOUN
brj-23389	88	5	bioresources.cnr.ncsu.edu	bioresources.cnr.ncsu.edu	NUM
brj-23389	88	6	tang	tang	PROPN
brj-23389	88	7	&	&	CCONJ
brj-23389	88	8	chen	chen	PROPN
brj-23389	88	9	(	(	PUNCT
brj-23389	88	10	2024	2024	NUM
brj-23389	88	11	)	)	PUNCT
brj-23389	88	12	.	.	PUNCT
brj-23389	89	1	“	"	PUNCT
brj-23389	89	2	colour	colour	NOUN
brj-23389	89	3	&	&	CCONJ
brj-23389	89	4	furniture	furniture	NOUN
brj-23389	89	5	branding	branding	NOUN
brj-23389	89	6	,	,	PUNCT
brj-23389	89	7	”	"	PUNCT
brj-23389	89	8	bioresources	bioresource	NOUN
brj-23389	89	9	19(2	19(2	NUM
brj-23389	89	10	)	)	PUNCT
brj-23389	89	11	,	,	PUNCT
brj-23389	89	12	2763	2763	NUM
brj-23389	89	13	-	-	SYM
brj-23389	89	14	2781	2781	NUM
brj-23389	89	15	.	.	PUNCT
brj-23389	90	1	2767	2767	NUM
brj-23389	90	2	consumers	consumer	NOUN
brj-23389	90	3	interpret	interpret	VERB
brj-23389	90	4	and	and	CCONJ
brj-23389	90	5	respond	respond	VERB
brj-23389	90	6	to	to	ADP
brj-23389	90	7	these	these	DET
brj-23389	90	8	signals	signal	NOUN
brj-23389	90	9	through	through	ADP
brj-23389	90	10	internal	internal	ADJ
brj-23389	90	11	processes	process	NOUN
brj-23389	90	12	of	of	ADP
brj-23389	90	13	reflection	reflection	NOUN
brj-23389	90	14	and	and	CCONJ
brj-23389	90	15	evaluation	evaluation	NOUN
brj-23389	90	16	.	.	PUNCT
brj-23389	91	1	traditional	traditional	ADJ
brj-23389	91	2	consumer	consumer	NOUN
brj-23389	91	3	behavior	behavior	NOUN
brj-23389	91	4	models	model	NOUN
brj-23389	91	5	suggest	suggest	VERB
brj-23389	91	6	that	that	SCONJ
brj-23389	91	7	responses	response	NOUN
brj-23389	91	8	start	start	VERB
brj-23389	91	9	with	with	ADP
brj-23389	91	10	intention	intention	NOUN
brj-23389	91	11	formation	formation	NOUN
brj-23389	91	12	,	,	PUNCT
brj-23389	91	13	leading	lead	VERB
brj-23389	91	14	to	to	ADP
brj-23389	91	15	actual	actual	ADJ
brj-23389	91	16	behavior	behavior	NOUN
brj-23389	91	17	(	(	PUNCT
brj-23389	91	18	bloch	bloch	NOUN
brj-23389	91	19	1995	1995	NUM
brj-23389	91	20	)	)	PUNCT
brj-23389	91	21	.	.	PUNCT
brj-23389	92	1	the	the	DET
brj-23389	92	2	interaction	interaction	NOUN
brj-23389	92	3	with	with	ADP
brj-23389	92	4	the	the	DET
brj-23389	92	5	brand	brand	NOUN
brj-23389	92	6	’s	’s	PART
brj-23389	92	7	iconic	iconic	ADJ
brj-23389	92	8	colour	colour	NOUN
brj-23389	92	9	aids	aid	NOUN
brj-23389	92	10	consumers	consumer	NOUN
brj-23389	92	11	in	in	ADP
brj-23389	92	12	developing	develop	VERB
brj-23389	92	13	an	an	DET
brj-23389	92	14	understanding	understanding	NOUN
brj-23389	92	15	of	of	ADP
brj-23389	92	16	the	the	DET
brj-23389	92	17	brand	brand	NOUN
brj-23389	92	18	,	,	PUNCT
brj-23389	92	19	which	which	PRON
brj-23389	92	20	is	be	AUX
brj-23389	92	21	influenced	influence	VERB
brj-23389	92	22	by	by	ADP
brj-23389	92	23	personal	personal	ADJ
brj-23389	92	24	characteristics	characteristic	NOUN
brj-23389	92	25	such	such	ADJ
brj-23389	92	26	as	as	ADP
brj-23389	92	27	gender	gender	NOUN
brj-23389	92	28	,	,	PUNCT
brj-23389	92	29	age	age	NOUN
brj-23389	92	30	,	,	PUNCT
brj-23389	92	31	education	education	NOUN
brj-23389	92	32	,	,	PUNCT
brj-23389	92	33	and	and	CCONJ
brj-23389	92	34	body	body	NOUN
brj-23389	92	35	type	type	NOUN
brj-23389	92	36	.	.	PUNCT
brj-23389	93	1	notably	notably	ADV
brj-23389	93	2	,	,	PUNCT
brj-23389	93	3	research	research	NOUN
brj-23389	93	4	has	have	AUX
brj-23389	93	5	shown	show	VERB
brj-23389	93	6	distinct	distinct	ADJ
brj-23389	93	7	gender	gender	NOUN
brj-23389	93	8	differences	difference	NOUN
brj-23389	93	9	in	in	ADP
brj-23389	93	10	colour	colour	NOUN
brj-23389	93	11	preferences	preference	NOUN
brj-23389	93	12	and	and	CCONJ
brj-23389	93	13	perceptions	perception	NOUN
brj-23389	93	14	,	,	PUNCT
brj-23389	93	15	with	with	ADP
brj-23389	93	16	certain	certain	ADJ
brj-23389	93	17	colours	colour	NOUN
brj-23389	93	18	viewed	view	VERB
brj-23389	93	19	as	as	ADP
brj-23389	93	20	more	more	ADJ
brj-23389	93	21	‘	'	PUNCT
brj-23389	93	22	masculine	masculine	ADJ
brj-23389	93	23	’	'	PUNCT
brj-23389	93	24	or	or	CCONJ
brj-23389	93	25	‘	'	PUNCT
brj-23389	93	26	feminine	feminine	NOUN
brj-23389	93	27	’	'	PUNCT
brj-23389	93	28	due	due	ADJ
brj-23389	93	29	to	to	ADP
brj-23389	93	30	societal	societal	ADJ
brj-23389	93	31	and	and	CCONJ
brj-23389	93	32	cultural	cultural	ADJ
brj-23389	93	33	influences	influence	NOUN
brj-23389	93	34	(	(	PUNCT
brj-23389	93	35	ostrom	ostrom	NOUN
brj-23389	93	36	et	et	PROPN
brj-23389	93	37	al	al	PROPN
brj-23389	93	38	.	.	PROPN
brj-23389	93	39	2015	2015	NUM
brj-23389	93	40	;	;	PUNCT
brj-23389	93	41	huang	huang	PROPN
brj-23389	93	42	and	and	CCONJ
brj-23389	93	43	dev	dev	PROPN
brj-23389	93	44	2020	2020	NUM
brj-23389	93	45	;	;	PUNCT
brj-23389	93	46	padela	padela	PROPN
brj-23389	93	47	et	et	PROPN
brj-23389	93	48	al	al	PROPN
brj-23389	93	49	.	.	PROPN
brj-23389	93	50	2022	2022	NUM
brj-23389	93	51	)	)	PUNCT
brj-23389	93	52	.	.	PUNCT
brj-23389	94	1	this	this	DET
brj-23389	94	2	distinction	distinction	NOUN
brj-23389	94	3	underscores	underscore	VERB
brj-23389	94	4	the	the	DET
brj-23389	94	5	importance	importance	NOUN
brj-23389	94	6	of	of	ADP
brj-23389	94	7	considering	consider	VERB
brj-23389	94	8	gender	gender	NOUN
brj-23389	94	9	when	when	SCONJ
brj-23389	94	10	evaluating	evaluate	VERB
brj-23389	94	11	the	the	DET
brj-23389	94	12	impact	impact	NOUN
brj-23389	94	13	of	of	ADP
brj-23389	94	14	a	a	DET
brj-23389	94	15	brand	brand	NOUN
brj-23389	94	16	’s	’s	PART
brj-23389	94	17	iconic	iconic	ADJ
brj-23389	94	18	colour	colour	NOUN
brj-23389	94	19	on	on	ADP
brj-23389	94	20	its	its	PRON
brj-23389	94	21	identity	identity	NOUN
brj-23389	94	22	.	.	PUNCT
brj-23389	95	1	additionally	additionally	ADV
brj-23389	95	2	,	,	PUNCT
brj-23389	95	3	individuals	individual	NOUN
brj-23389	95	4	may	may	AUX
brj-23389	95	5	choose	choose	VERB
brj-23389	95	6	colours	colour	NOUN
brj-23389	95	7	based	base	VERB
brj-23389	95	8	on	on	ADP
brj-23389	95	9	their	their	PRON
brj-23389	95	10	ability	ability	NOUN
brj-23389	95	11	to	to	PART
brj-23389	95	12	highlight	highlight	VERB
brj-23389	95	13	strengths	strength	NOUN
brj-23389	95	14	or	or	CCONJ
brj-23389	95	15	mask	mask	VERB
brj-23389	95	16	weaknesses	weakness	NOUN
brj-23389	95	17	,	,	PUNCT
brj-23389	95	18	affecting	affect	VERB
brj-23389	95	19	their	their	PRON
brj-23389	95	20	colour	colour	NOUN
brj-23389	95	21	preferences	preference	NOUN
brj-23389	95	22	.	.	PUNCT
brj-23389	96	1	most	most	ADJ
brj-23389	96	2	studies	study	NOUN
brj-23389	96	3	on	on	ADP
brj-23389	96	4	colour	colour	NOUN
brj-23389	96	5	attributes	attribute	NOUN
brj-23389	96	6	utilize	utilize	VERB
brj-23389	96	7	colour	colour	NOUN
brj-23389	96	8	spaces	space	NOUN
brj-23389	96	9	such	such	ADJ
brj-23389	96	10	as	as	ADP
brj-23389	96	11	hsv	hsv	PROPN
brj-23389	96	12	,	,	PUNCT
brj-23389	96	13	hsi	hsi	PROPN
brj-23389	96	14	,	,	PUNCT
brj-23389	96	15	rgb	rgb	PROPN
brj-23389	96	16	,	,	PUNCT
brj-23389	96	17	cmyk	cmyk	NOUN
brj-23389	96	18	,	,	PUNCT
brj-23389	96	19	hsl	hsl	NOUN
brj-23389	96	20	,	,	PUNCT
brj-23389	96	21	etc	etc	X
brj-23389	96	22	.	.	X
brj-23389	97	1	(	(	PUNCT
brj-23389	97	2	ibraheem	ibraheem	VERB
brj-23389	97	3	et	et	PROPN
brj-23389	97	4	al	al	PROPN
brj-23389	97	5	.	.	PROPN
brj-23389	97	6	2012	2012	NUM
brj-23389	97	7	)	)	PUNCT
brj-23389	97	8	.	.	PUNCT
brj-23389	98	1	this	this	DET
brj-23389	98	2	research	research	NOUN
brj-23389	98	3	adopts	adopt	VERB
brj-23389	98	4	the	the	DET
brj-23389	98	5	hsv	hsv	NOUN
brj-23389	98	6	colour	colour	NOUN
brj-23389	98	7	space	space	NOUN
brj-23389	98	8	(	(	PUNCT
brj-23389	98	9	hue	hue	NOUN
brj-23389	98	10	,	,	PUNCT
brj-23389	98	11	saturation	saturation	NOUN
brj-23389	98	12	,	,	PUNCT
brj-23389	98	13	and	and	CCONJ
brj-23389	98	14	value	value	NOUN
brj-23389	98	15	)	)	PUNCT
brj-23389	98	16	,	,	PUNCT
brj-23389	98	17	which	which	PRON
brj-23389	98	18	aligns	align	VERB
brj-23389	98	19	closely	closely	ADV
brj-23389	98	20	with	with	ADP
brj-23389	98	21	human	human	ADJ
brj-23389	98	22	colour	colour	NOUN
brj-23389	98	23	perception	perception	NOUN
brj-23389	98	24	(	(	PUNCT
brj-23389	98	25	smith	smith	NOUN
brj-23389	98	26	1978	1978	NUM
brj-23389	98	27	)	)	PUNCT
brj-23389	98	28	.	.	PUNCT
brj-23389	99	1	saturation	saturation	NOUN
brj-23389	99	2	measures	measure	VERB
brj-23389	99	3	the	the	DET
brj-23389	99	4	colour	colour	NOUN
brj-23389	99	5	’s	’s	PART
brj-23389	99	6	vividness	vividness	NOUN
brj-23389	99	7	,	,	PUNCT
brj-23389	99	8	while	while	SCONJ
brj-23389	99	9	value	value	NOUN
brj-23389	99	10	indicates	indicate	VERB
brj-23389	99	11	its	its	PRON
brj-23389	99	12	brightness	brightness	NOUN
brj-23389	99	13	and	and	CCONJ
brj-23389	99	14	clarity	clarity	NOUN
brj-23389	99	15	.	.	PUNCT
brj-23389	100	1	based	base	VERB
brj-23389	100	2	on	on	ADP
brj-23389	100	3	the	the	DET
brj-23389	100	4	proposed	propose	VERB
brj-23389	100	5	conceptual	conceptual	ADJ
brj-23389	100	6	framework	framework	NOUN
brj-23389	100	7	,	,	PUNCT
brj-23389	100	8	the	the	DET
brj-23389	100	9	following	follow	VERB
brj-23389	100	10	hypotheses	hypothesis	NOUN
brj-23389	100	11	are	be	AUX
brj-23389	100	12	formulated	formulate	VERB
brj-23389	100	13	:	:	PUNCT
brj-23389	100	14	•	•	NUM
brj-23389	100	15	h1	h1	PROPN
brj-23389	100	16	:	:	PUNCT
brj-23389	100	17	the	the	DET
brj-23389	100	18	comprehensive	comprehensive	ADJ
brj-23389	100	19	imagery	imagery	NOUN
brj-23389	100	20	colour	colour	NOUN
brj-23389	100	21	of	of	ADP
brj-23389	100	22	the	the	DET
brj-23389	100	23	brand	brand	NOUN
brj-23389	100	24	's	's	PART
brj-23389	100	25	products	product	NOUN
brj-23389	100	26	,	,	PUNCT
brj-23389	100	27	representing	represent	VERB
brj-23389	100	28	the	the	DET
brj-23389	100	29	brand	brand	NOUN
brj-23389	100	30	’s	’s	PART
brj-23389	100	31	iconic	iconic	ADJ
brj-23389	100	32	colour	colour	NOUN
brj-23389	100	33	,	,	PUNCT
brj-23389	100	34	more	more	ADV
brj-23389	100	35	accurately	accurately	ADV
brj-23389	100	36	conveys	convey	VERB
brj-23389	100	37	the	the	DET
brj-23389	100	38	brand	brand	NOUN
brj-23389	100	39	image	image	NOUN
brj-23389	100	40	.	.	PUNCT
brj-23389	101	1	•	•	NUM
brj-23389	101	2	h2a	h2a	NOUN
brj-23389	101	3	:	:	PUNCT
brj-23389	101	4	hue	hue	NOUN
brj-23389	101	5	-	-	PUNCT
brj-23389	101	6	related	relate	VERB
brj-23389	101	7	imagery	imagery	NOUN
brj-23389	101	8	of	of	ADP
brj-23389	101	9	the	the	DET
brj-23389	101	10	brand	brand	NOUN
brj-23389	101	11	’s	’s	PART
brj-23389	101	12	iconic	iconic	ADJ
brj-23389	101	13	colour	colour	NOUN
brj-23389	101	14	positively	positively	ADV
brj-23389	101	15	affects	affect	VERB
brj-23389	101	16	brand	brand	NOUN
brj-23389	101	17	identity	identity	NOUN
brj-23389	101	18	.	.	PUNCT
brj-23389	102	1	•	•	NUM
brj-23389	102	2	h2b	h2b	PROPN
brj-23389	102	3	:	:	PUNCT
brj-23389	102	4	among	among	ADP
brj-23389	102	5	consumer	consumer	NOUN
brj-23389	102	6	characteristics	characteristic	NOUN
brj-23389	102	7	,	,	PUNCT
brj-23389	102	8	the	the	DET
brj-23389	102	9	gender	gender	NOUN
brj-23389	102	10	factor	factor	NOUN
brj-23389	102	11	has	have	VERB
brj-23389	102	12	the	the	DET
brj-23389	102	13	most	most	ADV
brj-23389	102	14	significant	significant	ADJ
brj-23389	102	15	impact	impact	NOUN
brj-23389	102	16	on	on	ADP
brj-23389	102	17	the	the	DET
brj-23389	102	18	assessment	assessment	NOUN
brj-23389	102	19	attitude	attitude	NOUN
brj-23389	102	20	towards	towards	ADP
brj-23389	102	21	the	the	DET
brj-23389	102	22	brand	brand	NOUN
brj-23389	102	23	’s	’s	PART
brj-23389	102	24	iconic	iconic	ADJ
brj-23389	102	25	colour	colour	NOUN
brj-23389	102	26	.	.	PUNCT
brj-23389	103	1	•	•	NUM
brj-23389	103	2	h3	h3	NOUN
brj-23389	103	3	:	:	PUNCT
brj-23389	103	4	changes	change	NOUN
brj-23389	103	5	in	in	ADP
brj-23389	103	6	the	the	DET
brj-23389	103	7	saturation	saturation	NOUN
brj-23389	103	8	and	and	CCONJ
brj-23389	103	9	value	value	NOUN
brj-23389	103	10	of	of	ADP
brj-23389	103	11	the	the	DET
brj-23389	103	12	brand	brand	NOUN
brj-23389	103	13	’s	’s	PART
brj-23389	103	14	iconic	iconic	ADJ
brj-23389	103	15	colour	colour	NOUN
brj-23389	103	16	negatively	negatively	ADV
brj-23389	103	17	affect	affect	VERB
brj-23389	103	18	brand	brand	NOUN
brj-23389	103	19	identity	identity	NOUN
brj-23389	103	20	.	.	PUNCT
brj-23389	104	1	experimental	experimental	ADJ
brj-23389	104	2	research	research	NOUN
brj-23389	104	3	methodology	methodology	NOUN
brj-23389	104	4	to	to	PART
brj-23389	104	5	explore	explore	VERB
brj-23389	104	6	the	the	DET
brj-23389	104	7	nuanced	nuanced	ADJ
brj-23389	104	8	relationship	relationship	NOUN
brj-23389	104	9	between	between	ADP
brj-23389	104	10	brand	brand	NOUN
brj-23389	104	11	signals	signal	NOUN
brj-23389	104	12	and	and	CCONJ
brj-23389	104	13	consumer	consumer	NOUN
brj-23389	104	14	behavior	behavior	NOUN
brj-23389	104	15	,	,	PUNCT
brj-23389	104	16	this	this	DET
brj-23389	104	17	study	study	NOUN
brj-23389	104	18	employs	employ	VERB
brj-23389	104	19	a	a	DET
brj-23389	104	20	semantic	semantic	ADJ
brj-23389	104	21	assessment	assessment	NOUN
brj-23389	104	22	approach	approach	NOUN
brj-23389	104	23	,	,	PUNCT
brj-23389	104	24	bridging	bridge	VERB
brj-23389	104	25	perceptual	perceptual	ADJ
brj-23389	104	26	experiences	experience	NOUN
brj-23389	104	27	with	with	ADP
brj-23389	104	28	tangible	tangible	ADJ
brj-23389	104	29	brand	brand	NOUN
brj-23389	104	30	attributes	attribute	NOUN
brj-23389	104	31	.	.	PUNCT
brj-23389	105	1	semantic	semantic	ADJ
brj-23389	105	2	differential	differential	NOUN
brj-23389	105	3	and	and	CCONJ
brj-23389	105	4	fuzzy	fuzzy	ADJ
brj-23389	105	5	evaluation	evaluation	NOUN
brj-23389	105	6	methods	method	NOUN
brj-23389	105	7	were	be	AUX
brj-23389	105	8	utilized	utilize	VERB
brj-23389	105	9	to	to	PART
brj-23389	105	10	conduct	conduct	VERB
brj-23389	105	11	a	a	DET
brj-23389	105	12	survey	survey	NOUN
brj-23389	105	13	that	that	PRON
brj-23389	105	14	collects	collect	VERB
brj-23389	105	15	data	datum	NOUN
brj-23389	105	16	on	on	ADP
brj-23389	105	17	participant	participant	ADJ
brj-23389	105	18	characteristics	characteristic	NOUN
brj-23389	105	19	and	and	CCONJ
brj-23389	105	20	their	their	PRON
brj-23389	105	21	perceptions	perception	NOUN
brj-23389	105	22	of	of	ADP
brj-23389	105	23	the	the	DET
brj-23389	105	24	brand	brand	NOUN
brj-23389	105	25	.	.	PUNCT
brj-23389	106	1	the	the	DET
brj-23389	106	2	experimental	experimental	ADJ
brj-23389	106	3	phase	phase	NOUN
brj-23389	106	4	is	be	AUX
brj-23389	106	5	structured	structure	VERB
brj-23389	106	6	as	as	SCONJ
brj-23389	106	7	follows	follow	VERB
brj-23389	106	8	:	:	PUNCT
brj-23389	106	9	•	•	NOUN
brj-23389	106	10	imagery	imagery	NOUN
brj-23389	106	11	semantic	semantic	ADJ
brj-23389	106	12	evaluation	evaluation	NOUN
brj-23389	106	13	experiment	experiment	NOUN
brj-23389	106	14	:	:	PUNCT
brj-23389	106	15	this	this	DET
brj-23389	106	16	initial	initial	ADJ
brj-23389	106	17	phase	phase	NOUN
brj-23389	106	18	identifies	identify	VERB
brj-23389	106	19	valid	valid	ADJ
brj-23389	106	20	sources	source	NOUN
brj-23389	106	21	of	of	ADP
brj-23389	106	22	the	the	DET
brj-23389	106	23	brand	brand	NOUN
brj-23389	106	24	’s	’s	PART
brj-23389	106	25	iconic	iconic	ADJ
brj-23389	106	26	colour	colour	NOUN
brj-23389	106	27	,	,	PUNCT
brj-23389	106	28	selecting	select	VERB
brj-23389	106	29	the	the	DET
brj-23389	106	30	specific	specific	ADJ
brj-23389	106	31	shade	shade	NOUN
brj-23389	106	32	for	for	ADP
brj-23389	106	33	further	further	ADJ
brj-23389	106	34	analysis	analysis	NOUN
brj-23389	106	35	.	.	PUNCT
brj-23389	107	1	•	•	NUM
brj-23389	107	2	imagery	imagery	NOUN
brj-23389	107	3	semantic	semantic	ADJ
brj-23389	107	4	matching	matching	NOUN
brj-23389	107	5	experiment	experiment	NOUN
brj-23389	107	6	:	:	PUNCT
brj-23389	107	7	investigates	investigate	VERB
brj-23389	107	8	how	how	SCONJ
brj-23389	107	9	the	the	DET
brj-23389	107	10	hue	hue	NOUN
brj-23389	107	11	of	of	ADP
brj-23389	107	12	the	the	DET
brj-23389	107	13	brand	brand	NOUN
brj-23389	107	14	’s	’s	PART
brj-23389	107	15	iconic	iconic	ADJ
brj-23389	107	16	colour	colour	NOUN
brj-23389	107	17	and	and	CCONJ
brj-23389	107	18	consumer	consumer	NOUN
brj-23389	107	19	characteristics	characteristic	NOUN
brj-23389	107	20	(	(	PUNCT
brj-23389	107	21	e.g.	e.g.	ADV
brj-23389	107	22	,	,	PUNCT
brj-23389	107	23	gender	gender	NOUN
brj-23389	107	24	,	,	PUNCT
brj-23389	107	25	age	age	NOUN
brj-23389	107	26	)	)	PUNCT
brj-23389	107	27	influence	influence	NOUN
brj-23389	107	28	brand	brand	NOUN
brj-23389	107	29	identity	identity	NOUN
brj-23389	107	30	.	.	PUNCT
brj-23389	108	1	•	•	NUM
brj-23389	108	2	imagery	imagery	NOUN
brj-23389	108	3	semantic	semantic	ADJ
brj-23389	108	4	judgment	judgment	NOUN
brj-23389	108	5	experiment	experiment	NOUN
brj-23389	108	6	:	:	PUNCT
brj-23389	108	7	examines	examine	VERB
brj-23389	108	8	the	the	DET
brj-23389	108	9	impact	impact	NOUN
brj-23389	108	10	of	of	ADP
brj-23389	108	11	modifications	modification	NOUN
brj-23389	108	12	in	in	ADP
brj-23389	108	13	the	the	DET
brj-23389	108	14	iconic	iconic	ADJ
brj-23389	108	15	colour	colour	NOUN
brj-23389	108	16	’s	’s	PART
brj-23389	108	17	saturation	saturation	NOUN
brj-23389	108	18	and	and	CCONJ
brj-23389	108	19	value	value	NOUN
brj-23389	108	20	on	on	ADP
brj-23389	108	21	brand	brand	NOUN
brj-23389	108	22	identity	identity	NOUN
brj-23389	108	23	.	.	PUNCT
brj-23389	109	1	before	before	ADP
brj-23389	109	2	experimentation	experimentation	NOUN
brj-23389	109	3	,	,	PUNCT
brj-23389	109	4	subjects	subject	NOUN
brj-23389	109	5	underwent	undergo	VERB
brj-23389	109	6	visual	visual	ADJ
brj-23389	109	7	testing	testing	NOUN
brj-23389	109	8	to	to	PART
brj-23389	109	9	ensure	ensure	VERB
brj-23389	109	10	normal	normal	ADJ
brj-23389	109	11	visual	visual	ADJ
brj-23389	109	12	sensory	sensory	ADJ
brj-23389	109	13	capabilities	capability	NOUN
brj-23389	109	14	,	,	PUNCT
brj-23389	109	15	excluding	exclude	VERB
brj-23389	109	16	any	any	DET
brj-23389	109	17	individuals	individual	NOUN
brj-23389	109	18	with	with	ADP
brj-23389	109	19	colour	colour	ADJ
brj-23389	109	20	vision	vision	NOUN
brj-23389	109	21	deficiencies	deficiency	NOUN
brj-23389	109	22	.	.	PUNCT
brj-23389	110	1	colour	colour	NOUN
brj-23389	110	2	peer	peer	NOUN
brj-23389	110	3	-	-	PUNCT
brj-23389	110	4	reviewed	review	VERB
brj-23389	110	5	article	article	NOUN
brj-23389	110	6	bioresources.cnr.ncsu.edu	bioresources.cnr.ncsu.edu	NUM
brj-23389	110	7	tang	tang	PROPN
brj-23389	110	8	&	&	CCONJ
brj-23389	110	9	chen	chen	PROPN
brj-23389	110	10	(	(	PUNCT
brj-23389	110	11	2024	2024	NUM
brj-23389	110	12	)	)	PUNCT
brj-23389	110	13	.	.	PUNCT
brj-23389	111	1	“	"	PUNCT
brj-23389	111	2	colour	colour	NOUN
brj-23389	111	3	&	&	CCONJ
brj-23389	111	4	furniture	furniture	NOUN
brj-23389	111	5	branding	branding	NOUN
brj-23389	111	6	,	,	PUNCT
brj-23389	111	7	”	"	PUNCT
brj-23389	111	8	bioresources	bioresource	NOUN
brj-23389	111	9	19(2	19(2	NUM
brj-23389	111	10	)	)	PUNCT
brj-23389	111	11	,	,	PUNCT
brj-23389	111	12	2763	2763	NUM
brj-23389	111	13	-	-	SYM
brj-23389	111	14	2781	2781	NUM
brj-23389	111	15	.	.	PUNCT
brj-23389	112	1	2768	2768	NUM
brj-23389	112	2	extraction	extraction	NOUN
brj-23389	112	3	from	from	ADP
brj-23389	112	4	sample	sample	NOUN
brj-23389	112	5	images	image	NOUN
brj-23389	112	6	utilized	utilize	VERB
brj-23389	112	7	the	the	DET
brj-23389	112	8	pipette	pipette	NOUN
brj-23389	112	9	tool	tool	NOUN
brj-23389	112	10	in	in	ADP
brj-23389	112	11	adobe	adobe	PROPN
brj-23389	112	12	photoshop	photoshop	PROPN
brj-23389	112	13	cc	cc	PROPN
brj-23389	112	14	2018	2018	NUM
brj-23389	112	15	,	,	PUNCT
brj-23389	112	16	with	with	ADP
brj-23389	112	17	rgb	rgb	PROPN
brj-23389	112	18	values	value	NOUN
brj-23389	112	19	converted	convert	VERB
brj-23389	112	20	to	to	ADP
brj-23389	112	21	the	the	DET
brj-23389	112	22	hsv	hsv	NOUN
brj-23389	112	23	colour	colour	NOUN
brj-23389	112	24	space	space	NOUN
brj-23389	112	25	to	to	PART
brj-23389	112	26	facilitate	facilitate	VERB
brj-23389	112	27	a	a	DET
brj-23389	112	28	more	more	ADV
brj-23389	112	29	intuitive	intuitive	ADJ
brj-23389	112	30	representation	representation	NOUN
brj-23389	112	31	of	of	ADP
brj-23389	112	32	colour	colour	NOUN
brj-23389	112	33	characteristics	characteristic	NOUN
brj-23389	112	34	.	.	PUNCT
brj-23389	113	1	the	the	DET
brj-23389	113	2	conversion	conversion	NOUN
brj-23389	113	3	formulas	formula	NOUN
brj-23389	113	4	from	from	ADP
brj-23389	113	5	rgb	rgb	PROPN
brj-23389	113	6	colour	colour	NOUN
brj-23389	113	7	space	space	NOUN
brj-23389	113	8	to	to	PART
brj-23389	113	9	hsv	hsv	VERB
brj-23389	113	10	colour	colour	NOUN
brj-23389	113	11	space	space	NOUN
brj-23389	113	12	are	be	AUX
brj-23389	113	13	as	as	SCONJ
brj-23389	113	14	shown	show	VERB
brj-23389	113	15	in	in	ADP
brj-23389	113	16	eq	eq	ADJ
brj-23389	113	17	.	.	PROPN
brj-23389	114	1	1	1	X
brj-23389	114	2	.	.	X
brj-23389	114	3	note	note	VERB
brj-23389	114	4	that	that	SCONJ
brj-23389	114	5	the	the	DET
brj-23389	114	6	equation	equation	NOUN
brj-23389	114	7	was	be	AUX
brj-23389	114	8	first	first	ADV
brj-23389	114	9	proposed	propose	VERB
brj-23389	114	10	by	by	ADP
brj-23389	114	11	alvy	alvy	PROPN
brj-23389	114	12	ray	ray	PROPN
brj-23389	114	13	smith	smith	PROPN
brj-23389	114	14	in	in	ADP
brj-23389	114	15	1978	1978	NUM
brj-23389	114	16	.	.	PUNCT
brj-23389	115	1			NUM
brj-23389	115	2			NUM
brj-23389	115	3			PROPN
brj-23389	115	4			NUM
brj-23389	115	5			NUM
brj-23389	115	6			NUM
brj-23389	115	7			ADP
brj-23389	116	1	=	=	PUNCT
brj-23389	116	2	=	=	SYM
brj-23389	117	1	=	=	ADJ
brj-23389	117	2	+	+	NUM
brj-23389	117	3	=	=	ADJ
brj-23389	117	4	+	+	X
brj-23389	117	5	=	=	SYM
brj-23389	117	6	=	=	SYM
brj-23389	117	7			NOUN
brj-23389	117	8			NUM
brj-23389	117	9			PROPN
brj-23389	117	10			NUM
brj-23389	117	11			NUM
brj-23389	117	12			ADP
brj-23389	117	13	−	−	PROPN
brj-23389	118	1	=	=	SYM
brj-23389	118	2	=	=	PUNCT
brj-23389	118	3	bgr	bgr	PROPN
brj-23389	118	4	if	if	SCONJ
brj-23389	118	5	,	,	PUNCT
brj-23389	118	6	0	0	NUM
brj-23389	118	7	bv	bv	PROPN
brj-23389	118	8	if	if	SCONJ
brj-23389	118	9	,	,	PUNCT
brj-23389	118	10	b))g	b))g	NOUN
brj-23389	118	11	,	,	PUNCT
brj-23389	118	12	min(r,-b)/(v-60(r240	min(r,-b)/(v-60(r240	PROPN
brj-23389	118	13	g	g	PROPN
brj-23389	118	14	v	v	PROPN
brj-23389	118	15	if	if	SCONJ
brj-23389	118	16	,	,	PUNCT
brj-23389	118	17	b))g	b))g	NOUN
brj-23389	118	18	,	,	PUNCT
brj-23389	118	19	min(r,-r)/(v-60(b120	min(r,-r)/(v-60(b120	PROPN
brj-23389	118	20	rv	rv	PROPN
brj-23389	118	21	if	if	SCONJ
brj-23389	118	22	,	,	PUNCT
brj-23389	118	23	b))g	b))g	NOUN
brj-23389	118	24	,	,	PUNCT
brj-23389	118	25	min(r,-b)/(v-60(g	min(r,-b)/(v-60(g	NOUN
brj-23389	118	26	h	h	NOUN
brj-23389	118	27	0v	0v	NOUN
brj-23389	118	28	if	if	SCONJ
brj-23389	118	29	,	,	PUNCT
brj-23389	118	30	0	0	NUM
brj-23389	118	31	)	)	PUNCT
brj-23389	118	32	,	,	PUNCT
brj-23389	118	33	,	,	PUNCT
brj-23389	119	1	min	min	PROPN
brj-23389	119	2	b)g	b)g	X
brj-23389	119	3	,	,	PUNCT
brj-23389	119	4	r	r	PROPN
brj-23389	119	5	,	,	PUNCT
brj-23389	119	6	max	max	PROPN
brj-23389	119	7	v	v	ADP
brj-23389	119	8	bgrv	bgrv	PROPN
brj-23389	119	9	s	s	VERB
brj-23389	119	10	v	v	NOUN
brj-23389	119	11	（	（	PUNCT
brj-23389	119	12	（	（	PUNCT
brj-23389	119	13	(	(	PUNCT
brj-23389	119	14	1	1	X
brj-23389	119	15	)	)	PUNCT
brj-23389	119	16	research	research	NOUN
brj-23389	119	17	preparation	preparation	NOUN
brj-23389	119	18	creation	creation	NOUN
brj-23389	119	19	of	of	ADP
brj-23389	119	20	the	the	DET
brj-23389	119	21	iconic	iconic	ADJ
brj-23389	119	22	colour	colour	NOUN
brj-23389	119	23	sample	sample	NOUN
brj-23389	119	24	set	set	VERB
brj-23389	119	25	for	for	ADP
brj-23389	119	26	brand	brand	NOUN
brj-23389	119	27	b	b	PROPN
brj-23389	119	28	brand	brand	PROPN
brj-23389	119	29	b	b	PROPN
brj-23389	119	30	,	,	PUNCT
brj-23389	119	31	renowned	renowne	VERB
brj-23389	119	32	for	for	ADP
brj-23389	119	33	its	its	PRON
brj-23389	119	34	innovative	innovative	ADJ
brj-23389	119	35	designs	design	NOUN
brj-23389	119	36	and	and	CCONJ
brj-23389	119	37	global	global	ADJ
brj-23389	119	38	trend	trend	NOUN
brj-23389	119	39	-	-	PUNCT
brj-23389	119	40	setting	set	VERB
brj-23389	119	41	influence	influence	NOUN
brj-23389	119	42	in	in	ADP
brj-23389	119	43	modern	modern	ADJ
brj-23389	119	44	interior	interior	ADJ
brj-23389	119	45	decoration	decoration	NOUN
brj-23389	119	46	,	,	PUNCT
brj-23389	119	47	has	have	AUX
brj-23389	119	48	been	be	AUX
brj-23389	119	49	selected	select	VERB
brj-23389	119	50	for	for	ADP
brj-23389	119	51	this	this	DET
brj-23389	119	52	study	study	NOUN
brj-23389	119	53	as	as	ADP
brj-23389	119	54	the	the	DET
brj-23389	119	55	epitome	epitome	NOUN
brj-23389	119	56	of	of	ADP
brj-23389	119	57	modern	modern	ADJ
brj-23389	119	58	aesthetics	aesthetic	NOUN
brj-23389	119	59	and	and	CCONJ
brj-23389	119	60	functionality	functionality	NOUN
brj-23389	119	61	.	.	PUNCT
brj-23389	120	1	high	high	ADJ
brj-23389	120	2	-	-	PUNCT
brj-23389	120	3	resolution	resolution	NOUN
brj-23389	120	4	product	product	NOUN
brj-23389	120	5	images	image	NOUN
brj-23389	120	6	were	be	AUX
brj-23389	120	7	sourced	source	VERB
brj-23389	120	8	from	from	ADP
brj-23389	120	9	the	the	DET
brj-23389	120	10	brand	brand	NOUN
brj-23389	120	11	’s	’s	PART
brj-23389	120	12	official	official	ADJ
brj-23389	120	13	website	website	NOUN
brj-23389	120	14	,	,	PUNCT
brj-23389	120	15	processed	process	VERB
brj-23389	120	16	in	in	ADP
brj-23389	120	17	photoshop	photoshop	PROPN
brj-23389	120	18	to	to	PART
brj-23389	120	19	isolate	isolate	VERB
brj-23389	120	20	product	product	NOUN
brj-23389	120	21	colours	colour	NOUN
brj-23389	120	22	from	from	ADP
brj-23389	120	23	their	their	PRON
brj-23389	120	24	backgrounds	background	NOUN
brj-23389	120	25	.	.	PUNCT
brj-23389	121	1	the	the	DET
brj-23389	121	2	iconic	iconic	ADJ
brj-23389	121	3	colour	colour	NOUN
brj-23389	121	4	sample	sample	NOUN
brj-23389	121	5	set	set	NOUN
brj-23389	121	6	was	be	AUX
brj-23389	121	7	derived	derive	VERB
brj-23389	121	8	from	from	ADP
brj-23389	121	9	four	four	NUM
brj-23389	121	10	sources	source	NOUN
brj-23389	121	11	(	(	PUNCT
brj-23389	121	12	fig	fig	NOUN
brj-23389	121	13	.	.	PUNCT
brj-23389	122	1	3	3	NUM
brj-23389	122	2	):	):	PUNCT
brj-23389	122	3	•	•	NUM
brj-23389	122	4	source	source	NOUN
brj-23389	122	5	a	a	NOUN
brj-23389	122	6	:	:	PUNCT
brj-23389	122	7	the	the	DET
brj-23389	122	8	brand	brand	NOUN
brj-23389	122	9	’s	’s	PART
brj-23389	122	10	logo	logo	NOUN
brj-23389	122	11	colour	colour	NOUN
brj-23389	122	12	,	,	PUNCT
brj-23389	122	13	obtained	obtain	VERB
brj-23389	122	14	directly	directly	ADV
brj-23389	122	15	from	from	ADP
brj-23389	122	16	the	the	DET
brj-23389	122	17	official	official	ADJ
brj-23389	122	18	website	website	NOUN
brj-23389	122	19	,	,	PUNCT
brj-23389	122	20	provided	provide	VERB
brj-23389	122	21	a	a	DET
brj-23389	122	22	monochromatic	monochromatic	ADJ
brj-23389	122	23	baseline	baseline	NOUN
brj-23389	122	24	.	.	PUNCT
brj-23389	123	1	•	•	NUM
brj-23389	123	2	source	source	NOUN
brj-23389	123	3	b	b	NOUN
brj-23389	123	4	:	:	PUNCT
brj-23389	123	5	the	the	DET
brj-23389	123	6	main	main	ADJ
brj-23389	123	7	colour	colour	NOUN
brj-23389	123	8	of	of	ADP
brj-23389	123	9	the	the	DET
brj-23389	123	10	brand	brand	NOUN
brj-23389	123	11	’s	’s	PART
brj-23389	123	12	website	website	NOUN
brj-23389	123	13	,	,	PUNCT
brj-23389	123	14	identified	identify	VERB
brj-23389	123	15	as	as	ADP
brj-23389	123	16	the	the	DET
brj-23389	123	17	central	central	ADJ
brj-23389	123	18	visual	visual	ADJ
brj-23389	123	19	theme	theme	NOUN
brj-23389	123	20	.	.	PUNCT
brj-23389	124	1	•	•	NUM
brj-23389	124	2	source	source	NOUN
brj-23389	124	3	c	c	NOUN
brj-23389	124	4	:	:	PUNCT
brj-23389	124	5	colours	colour	NOUN
brj-23389	124	6	from	from	ADP
brj-23389	124	7	image	image	NOUN
brj-23389	124	8	products	product	NOUN
brj-23389	124	9	,	,	PUNCT
brj-23389	124	10	selected	select	VERB
brj-23389	124	11	for	for	ADP
brj-23389	124	12	their	their	PRON
brj-23389	124	13	brand	brand	NOUN
brj-23389	124	14	differentiation	differentiation	NOUN
brj-23389	124	15	qualities	quality	NOUN
brj-23389	124	16	without	without	ADP
brj-23389	124	17	a	a	DET
brj-23389	124	18	primary	primary	ADJ
brj-23389	124	19	focus	focus	NOUN
brj-23389	124	20	on	on	ADP
brj-23389	124	21	sales	sale	NOUN
brj-23389	124	22	.	.	PUNCT
brj-23389	125	1	the	the	DET
brj-23389	125	2	delphi	delphi	NOUN
brj-23389	125	3	method	method	NOUN
brj-23389	125	4	was	be	AUX
brj-23389	125	5	used	use	VERB
brj-23389	125	6	to	to	PART
brj-23389	125	7	choose	choose	VERB
brj-23389	125	8	five	five	NUM
brj-23389	125	9	representative	representative	ADJ
brj-23389	125	10	colours	colour	NOUN
brj-23389	125	11	from	from	ADP
brj-23389	125	12	a	a	DET
brj-23389	125	13	pool	pool	NOUN
brj-23389	125	14	of	of	ADP
brj-23389	125	15	420	420	NUM
brj-23389	125	16	.	.	PUNCT
brj-23389	126	1	•	•	NUM
brj-23389	126	2	source	source	NOUN
brj-23389	126	3	d	d	NOUN
brj-23389	126	4	:	:	PUNCT
brj-23389	126	5	a	a	DET
brj-23389	126	6	comprehensive	comprehensive	ADJ
brj-23389	126	7	analysis	analysis	NOUN
brj-23389	126	8	of	of	ADP
brj-23389	126	9	product	product	NOUN
brj-23389	126	10	imagery	imagery	NOUN
brj-23389	126	11	colours	colour	NOUN
brj-23389	126	12	using	use	VERB
brj-23389	126	13	matlab	matlab	PROPN
brj-23389	126	14	for	for	ADP
brj-23389	126	15	rgb	rgb	PROPN
brj-23389	126	16	ratio	ratio	NOUN
brj-23389	126	17	recognition	recognition	PROPN
brj-23389	126	18	,	,	PUNCT
brj-23389	126	19	resulting	result	VERB
brj-23389	126	20	in	in	ADP
brj-23389	126	21	751	751	NUM
brj-23389	126	22	colour	colour	NOUN
brj-23389	126	23	samples	sample	NOUN
brj-23389	126	24	.	.	PUNCT
brj-23389	127	1	these	these	PRON
brj-23389	127	2	were	be	AUX
brj-23389	127	3	refined	refine	VERB
brj-23389	127	4	using	use	VERB
brj-23389	127	5	the	the	DET
brj-23389	127	6	k	k	NOUN
brj-23389	127	7	-	-	PUNCT
brj-23389	127	8	means	mean	VERB
brj-23389	127	9	clustering	cluster	VERB
brj-23389	127	10	algorithm	algorithm	NOUN
brj-23389	127	11	in	in	ADP
brj-23389	127	12	spss	spss	PROPN
brj-23389	127	13	(	(	PUNCT
brj-23389	127	14	26.0	26.0	NUM
brj-23389	127	15	)	)	PUNCT
brj-23389	127	16	to	to	PART
brj-23389	127	17	ensure	ensure	VERB
brj-23389	127	18	representativeness	representativeness	NOUN
brj-23389	127	19	.	.	PUNCT
brj-23389	128	1	fig	fig	NOUN
brj-23389	128	2	.	.	PUNCT
brj-23389	129	1	3	3	X
brj-23389	129	2	.	.	X
brj-23389	129	3	brand	brand	NOUN
brj-23389	129	4	’s	’s	PART
brj-23389	129	5	iconic	iconic	ADJ
brj-23389	129	6	colour	colour	NOUN
brj-23389	129	7	sample	sample	NOUN
brj-23389	129	8	set	set	VERB
brj-23389	129	9	peer	peer	NOUN
brj-23389	129	10	-	-	PUNCT
brj-23389	129	11	reviewed	review	VERB
brj-23389	129	12	article	article	NOUN
brj-23389	129	13	bioresources.cnr.ncsu.edu	bioresources.cnr.ncsu.edu	NUM
brj-23389	129	14	tang	tang	PROPN
brj-23389	129	15	&	&	CCONJ
brj-23389	129	16	chen	chen	PROPN
brj-23389	129	17	(	(	PUNCT
brj-23389	129	18	2024	2024	NUM
brj-23389	129	19	)	)	PUNCT
brj-23389	129	20	.	.	PUNCT
brj-23389	130	1	“	"	PUNCT
brj-23389	130	2	colour	colour	NOUN
brj-23389	130	3	&	&	CCONJ
brj-23389	130	4	furniture	furniture	NOUN
brj-23389	130	5	branding	branding	NOUN
brj-23389	130	6	,	,	PUNCT
brj-23389	130	7	”	"	PUNCT
brj-23389	130	8	bioresources	bioresource	NOUN
brj-23389	130	9	19(2	19(2	NUM
brj-23389	130	10	)	)	PUNCT
brj-23389	130	11	,	,	PUNCT
brj-23389	130	12	2763	2763	NUM
brj-23389	130	13	-	-	SYM
brj-23389	130	14	2781	2781	NUM
brj-23389	130	15	.	.	PUNCT
brj-23389	130	16	2769	2769	NUM
brj-23389	130	17	collection	collection	NOUN
brj-23389	130	18	of	of	ADP
brj-23389	130	19	imagery	imagery	NOUN
brj-23389	130	20	semantic	semantic	ADJ
brj-23389	130	21	words	word	NOUN
brj-23389	130	22	for	for	ADP
brj-23389	130	23	brand	brand	NOUN
brj-23389	130	24	image	image	NOUN
brj-23389	130	25	semantic	semantic	ADJ
brj-23389	130	26	words	word	NOUN
brj-23389	130	27	capturing	capture	VERB
brj-23389	130	28	the	the	DET
brj-23389	130	29	visual	visual	ADJ
brj-23389	130	30	perception	perception	NOUN
brj-23389	130	31	of	of	ADP
brj-23389	130	32	the	the	DET
brj-23389	130	33	furniture	furniture	NOUN
brj-23389	130	34	brand	brand	NOUN
brj-23389	130	35	’s	’s	PART
brj-23389	130	36	image	image	NOUN
brj-23389	130	37	were	be	AUX
brj-23389	130	38	gathered	gather	VERB
brj-23389	130	39	from	from	ADP
brj-23389	130	40	furniture	furniture	NOUN
brj-23389	130	41	exhibitions	exhibition	NOUN
brj-23389	130	42	,	,	PUNCT
brj-23389	130	43	websites	website	NOUN
brj-23389	130	44	,	,	PUNCT
brj-23389	130	45	and	and	CCONJ
brj-23389	130	46	other	other	ADJ
brj-23389	130	47	sources	source	NOUN
brj-23389	130	48	.	.	PUNCT
brj-23389	131	1	after	after	ADP
brj-23389	131	2	a	a	DET
brj-23389	131	3	semantic	semantic	ADJ
brj-23389	131	4	screening	screening	NOUN
brj-23389	131	5	test	test	NOUN
brj-23389	131	6	involving	involve	VERB
brj-23389	131	7	26	26	NUM
brj-23389	131	8	school	school	NOUN
brj-23389	131	9	students	student	NOUN
brj-23389	131	10	familiar	familiar	ADJ
brj-23389	131	11	with	with	ADP
brj-23389	131	12	brand	brand	NOUN
brj-23389	131	13	b	b	PROPN
brj-23389	131	14	,	,	PUNCT
brj-23389	131	15	30	30	NUM
brj-23389	131	16	imagery	imagery	NOUN
brj-23389	131	17	semantic	semantic	ADJ
brj-23389	131	18	words	word	NOUN
brj-23389	131	19	were	be	AUX
brj-23389	131	20	selected	select	VERB
brj-23389	131	21	to	to	PART
brj-23389	131	22	describe	describe	VERB
brj-23389	131	23	the	the	DET
brj-23389	131	24	brand	brand	NOUN
brj-23389	131	25	’s	’s	PART
brj-23389	131	26	image	image	NOUN
brj-23389	131	27	.	.	PUNCT
brj-23389	132	1	these	these	DET
brj-23389	132	2	words	word	NOUN
brj-23389	132	3	were	be	AUX
brj-23389	132	4	then	then	ADV
brj-23389	132	5	clustered	cluster	VERB
brj-23389	132	6	by	by	ADP
brj-23389	132	7	22	22	NUM
brj-23389	132	8	subjects	subject	NOUN
brj-23389	132	9	based	base	VERB
brj-23389	132	10	on	on	ADP
brj-23389	132	11	lexical	lexical	ADJ
brj-23389	132	12	similarity	similarity	NOUN
brj-23389	132	13	,	,	PUNCT
brj-23389	132	14	using	use	VERB
brj-23389	132	15	a	a	DET
brj-23389	132	16	30×30	30×30	NUM
brj-23389	132	17	matrix	matrix	NOUN
brj-23389	132	18	for	for	ADP
brj-23389	132	19	analysis	analysis	NOUN
brj-23389	132	20	in	in	ADP
brj-23389	132	21	spss	spss	PROPN
brj-23389	132	22	.	.	PUNCT
brj-23389	133	1	the	the	DET
brj-23389	133	2	resultant	resultant	NOUN
brj-23389	133	3	imagery	imagery	NOUN
brj-23389	133	4	semantic	semantic	ADJ
brj-23389	133	5	labels	label	NOUN
brj-23389	133	6	—	—	PUNCT
brj-23389	133	7	elegant	elegant	ADJ
brj-23389	133	8	,	,	PUNCT
brj-23389	133	9	comfortable	comfortable	ADJ
brj-23389	133	10	,	,	PUNCT
brj-23389	133	11	creative	creative	ADJ
brj-23389	133	12	,	,	PUNCT
brj-23389	133	13	romantic	romantic	ADJ
brj-23389	133	14	,	,	PUNCT
brj-23389	133	15	and	and	CCONJ
brj-23389	133	16	modern	modern	ADJ
brj-23389	133	17	—	—	PUNCT
brj-23389	133	18	reflect	reflect	VERB
brj-23389	133	19	the	the	DET
brj-23389	133	20	comprehensive	comprehensive	ADJ
brj-23389	133	21	brand	brand	NOUN
brj-23389	133	22	image	image	NOUN
brj-23389	133	23	of	of	ADP
brj-23389	133	24	brand	brand	NOUN
brj-23389	133	25	b	b	PROPN
brj-23389	133	26	(	(	PUNCT
brj-23389	133	27	fig	fig	NOUN
brj-23389	133	28	.	.	PUNCT
brj-23389	133	29	4	4	NUM
brj-23389	133	30	)	)	PUNCT
brj-23389	133	31	.	.	PUNCT
brj-23389	134	1	fig	fig	NOUN
brj-23389	134	2	.	.	PUNCT
brj-23389	135	1	4	4	X
brj-23389	135	2	.	.	X
brj-23389	135	3	classification	classification	NOUN
brj-23389	135	4	of	of	ADP
brj-23389	135	5	imagery	imagery	NOUN
brj-23389	135	6	semantics	semantic	NOUN
brj-23389	135	7	words	word	NOUN
brj-23389	135	8	results	result	NOUN
brj-23389	135	9	and	and	CCONJ
brj-23389	135	10	discussion	discussion	NOUN
brj-23389	135	11	experiment	experiment	NOUN
brj-23389	135	12	1	1	NUM
brj-23389	135	13	sample	sample	NOUN
brj-23389	135	14	preparation	preparation	NOUN
brj-23389	135	15	the	the	DET
brj-23389	135	16	experimental	experimental	ADJ
brj-23389	135	17	samples	sample	NOUN
brj-23389	135	18	were	be	AUX
brj-23389	135	19	derived	derive	VERB
brj-23389	135	20	from	from	ADP
brj-23389	135	21	the	the	DET
brj-23389	135	22	iconic	iconic	ADJ
brj-23389	135	23	colour	colour	NOUN
brj-23389	135	24	sample	sample	NOUN
brj-23389	135	25	set	set	NOUN
brj-23389	135	26	of	of	ADP
brj-23389	135	27	brand	brand	PROPN
brj-23389	135	28	b.	b.	PROPN
brj-23389	136	1	the	the	DET
brj-23389	136	2	colour	colour	NOUN
brj-23389	136	3	data	datum	NOUN
brj-23389	136	4	were	be	AUX
brj-23389	136	5	superimposed	superimpose	VERB
brj-23389	136	6	on	on	ADP
brj-23389	136	7	the	the	DET
brj-23389	136	8	brand	brand	NOUN
brj-23389	136	9	logo	logo	NOUN
brj-23389	136	10	one	one	NUM
brj-23389	136	11	by	by	ADP
brj-23389	136	12	one	one	NUM
brj-23389	136	13	in	in	ADP
brj-23389	136	14	photoshop	photoshop	NOUN
brj-23389	136	15	to	to	PART
brj-23389	136	16	create	create	VERB
brj-23389	136	17	the	the	DET
brj-23389	136	18	samples	sample	NOUN
brj-23389	136	19	.	.	PUNCT
brj-23389	137	1	fig	fig	NOUN
brj-23389	137	2	.	.	PUNCT
brj-23389	138	1	5	5	X
brj-23389	138	2	.	.	X
brj-23389	138	3	sample	sample	NOUN
brj-23389	138	4	stimuli	stimulus	NOUN
brj-23389	138	5	for	for	ADP
brj-23389	138	6	experiment	experiment	NOUN
brj-23389	138	7	1	1	NUM
brj-23389	138	8	peer	peer	NOUN
brj-23389	138	9	-	-	PUNCT
brj-23389	138	10	reviewed	review	VERB
brj-23389	138	11	article	article	NOUN
brj-23389	138	12	bioresources.cnr.ncsu.edu	bioresources.cnr.ncsu.edu	NUM
brj-23389	138	13	tang	tang	PROPN
brj-23389	138	14	&	&	CCONJ
brj-23389	138	15	chen	chen	PROPN
brj-23389	138	16	(	(	PUNCT
brj-23389	138	17	2024	2024	NUM
brj-23389	138	18	)	)	PUNCT
brj-23389	138	19	.	.	PUNCT
brj-23389	139	1	“	"	PUNCT
brj-23389	139	2	colour	colour	NOUN
brj-23389	139	3	&	&	CCONJ
brj-23389	139	4	furniture	furniture	NOUN
brj-23389	139	5	branding	branding	NOUN
brj-23389	139	6	,	,	PUNCT
brj-23389	139	7	”	"	PUNCT
brj-23389	139	8	bioresources	bioresource	NOUN
brj-23389	139	9	19(2	19(2	NUM
brj-23389	139	10	)	)	PUNCT
brj-23389	139	11	,	,	PUNCT
brj-23389	139	12	2763	2763	NUM
brj-23389	139	13	-	-	SYM
brj-23389	139	14	2781	2781	NUM
brj-23389	139	15	.	.	PUNCT
brj-23389	139	16	2770	2770	NUM
brj-23389	140	1	the	the	DET
brj-23389	140	2	background	background	NOUN
brj-23389	140	3	canvas	canvas	NOUN
brj-23389	140	4	size	size	NOUN
brj-23389	140	5	(	(	PUNCT
brj-23389	140	6	2100px×1500px	2100px×1500px	NUM
brj-23389	140	7	)	)	PUNCT
brj-23389	140	8	and	and	CCONJ
brj-23389	140	9	colour	colour	NOUN
brj-23389	140	10	(	(	PUNCT
brj-23389	140	11	white	white	ADJ
brj-23389	140	12	)	)	PUNCT
brj-23389	140	13	of	of	ADP
brj-23389	140	14	the	the	DET
brj-23389	140	15	samples	sample	NOUN
brj-23389	140	16	were	be	AUX
brj-23389	140	17	standardized	standardize	VERB
brj-23389	140	18	.	.	PUNCT
brj-23389	141	1	the	the	DET
brj-23389	141	2	samples	sample	NOUN
brj-23389	141	3	were	be	AUX
brj-23389	141	4	disrupted	disrupt	VERB
brj-23389	141	5	,	,	PUNCT
brj-23389	141	6	randomized	randomize	VERB
brj-23389	141	7	in	in	ADP
brj-23389	141	8	order	order	NOUN
brj-23389	141	9	and	and	CCONJ
brj-23389	141	10	coded	code	VERB
brj-23389	141	11	(	(	PUNCT
brj-23389	141	12	fig	fig	NOUN
brj-23389	141	13	.	.	PUNCT
brj-23389	142	1	5	5	NUM
brj-23389	142	2	)	)	PUNCT
brj-23389	142	3	.	.	PUNCT
brj-23389	143	1	a	a	DET
brj-23389	143	2	total	total	NOUN
brj-23389	143	3	of	of	ADP
brj-23389	143	4	20	20	NUM
brj-23389	143	5	subjects	subject	NOUN
brj-23389	143	6	with	with	ADP
brj-23389	143	7	a	a	DET
brj-23389	143	8	professional	professional	ADJ
brj-23389	143	9	background	background	NOUN
brj-23389	143	10	in	in	ADP
brj-23389	143	11	furnishings	furnishing	NOUN
brj-23389	143	12	and	and	CCONJ
brj-23389	143	13	industrial	industrial	ADJ
brj-23389	143	14	design	design	NOUN
brj-23389	143	15	were	be	AUX
brj-23389	143	16	invited	invite	VERB
brj-23389	143	17	to	to	PART
brj-23389	143	18	participate	participate	VERB
brj-23389	143	19	in	in	ADP
brj-23389	143	20	the	the	DET
brj-23389	143	21	experiment	experiment	NOUN
brj-23389	143	22	.	.	PUNCT
brj-23389	144	1	subjects	subject	NOUN
brj-23389	144	2	ranged	range	VERB
brj-23389	144	3	in	in	ADP
brj-23389	144	4	age	age	NOUN
brj-23389	144	5	from	from	ADP
brj-23389	144	6	22	22	NUM
brj-23389	144	7	to	to	PART
brj-23389	144	8	25	25	NUM
brj-23389	144	9	years	year	NOUN
brj-23389	144	10	(	(	PUNCT
brj-23389	144	11	m=23.65	m=23.65	X
brj-23389	144	12	,	,	PUNCT
brj-23389	144	13	sd=0.988	sd=0.988	NOUN
brj-23389	144	14	)	)	PUNCT
brj-23389	144	15	and	and	CCONJ
brj-23389	144	16	there	there	PRON
brj-23389	144	17	were	be	VERB
brj-23389	144	18	10	10	NUM
brj-23389	144	19	males	male	NOUN
brj-23389	144	20	and	and	CCONJ
brj-23389	144	21	10	10	NUM
brj-23389	144	22	females	female	NOUN
brj-23389	144	23	.	.	PUNCT
brj-23389	145	1	experimental	experimental	ADJ
brj-23389	145	2	design	design	NOUN
brj-23389	145	3	and	and	CCONJ
brj-23389	145	4	procedure	procedure	NOUN
brj-23389	145	5	the	the	DET
brj-23389	145	6	experiment	experiment	NOUN
brj-23389	145	7	used	use	VERB
brj-23389	145	8	a	a	DET
brj-23389	145	9	5	5	NUM
brj-23389	145	10	-	-	PUNCT
brj-23389	145	11	point	point	NOUN
brj-23389	145	12	scale	scale	NOUN
brj-23389	145	13	assessment	assessment	NOUN
brj-23389	145	14	questionnaire	questionnaire	NOUN
brj-23389	145	15	,	,	PUNCT
brj-23389	145	16	designed	design	VERB
brj-23389	145	17	with	with	ADP
brj-23389	145	18	the	the	DET
brj-23389	145	19	semantic	semantic	ADJ
brj-23389	145	20	differential	differential	NOUN
brj-23389	145	21	method	method	NOUN
brj-23389	145	22	.	.	PUNCT
brj-23389	146	1	this	this	DET
brj-23389	146	2	method	method	NOUN
brj-23389	146	3	uses	use	VERB
brj-23389	146	4	five	five	NUM
brj-23389	146	5	imagery	imagery	NOUN
brj-23389	146	6	semantic	semantic	ADJ
brj-23389	146	7	words	word	NOUN
brj-23389	146	8	as	as	ADP
brj-23389	146	9	measurement	measurement	NOUN
brj-23389	146	10	scales	scale	NOUN
brj-23389	146	11	.	.	PUNCT
brj-23389	147	1	a	a	DET
brj-23389	147	2	higher	high	ADJ
brj-23389	147	3	score	score	NOUN
brj-23389	147	4	indicates	indicate	VERB
brj-23389	147	5	a	a	DET
brj-23389	147	6	closer	close	ADJ
brj-23389	147	7	match	match	NOUN
brj-23389	147	8	between	between	ADP
brj-23389	147	9	the	the	DET
brj-23389	147	10	subjects	subject	NOUN
brj-23389	147	11	’	'	PUNCT
brj-23389	147	12	perception	perception	NOUN
brj-23389	147	13	of	of	ADP
brj-23389	147	14	the	the	DET
brj-23389	147	15	sample	sample	NOUN
brj-23389	147	16	and	and	CCONJ
brj-23389	147	17	the	the	DET
brj-23389	147	18	imagery	imagery	NOUN
brj-23389	147	19	semantics	semantic	NOUN
brj-23389	147	20	of	of	ADP
brj-23389	147	21	the	the	DET
brj-23389	147	22	words	word	NOUN
brj-23389	147	23	.	.	PUNCT
brj-23389	148	1	to	to	PART
brj-23389	148	2	assess	assess	VERB
brj-23389	148	3	brand	brand	NOUN
brj-23389	148	4	familiarity	familiarity	NOUN
brj-23389	148	5	with	with	ADP
brj-23389	148	6	brand	brand	PROPN
brj-23389	148	7	b	b	PROPN
brj-23389	148	8	,	,	PUNCT
brj-23389	148	9	a	a	DET
brj-23389	148	10	questionnaire	questionnaire	NOUN
brj-23389	148	11	incorporating	incorporate	VERB
brj-23389	148	12	three	three	NUM
brj-23389	148	13	items	item	NOUN
brj-23389	148	14	from	from	ADP
brj-23389	148	15	kent	kent	PROPN
brj-23389	148	16	and	and	CCONJ
brj-23389	148	17	allen	allen	PROPN
brj-23389	148	18	’s	’s	PROPN
brj-23389	148	19	brand	brand	NOUN
brj-23389	148	20	familiarity	familiarity	NOUN
brj-23389	148	21	scale	scale	NOUN
brj-23389	148	22	was	be	AUX
brj-23389	148	23	used	use	VERB
brj-23389	148	24	,	,	PUNCT
brj-23389	148	25	with	with	ADP
brj-23389	148	26	scales	scale	NOUN
brj-23389	148	27	ranging	range	VERB
brj-23389	148	28	from	from	ADP
brj-23389	148	29	unfamiliar	unfamiliar	ADJ
brj-23389	148	30	to	to	ADP
brj-23389	148	31	familiar	familiar	ADJ
brj-23389	148	32	,	,	PUNCT
brj-23389	148	33	not	not	PART
brj-23389	148	34	knowledgeable	knowledgeable	ADJ
brj-23389	148	35	to	to	ADP
brj-23389	148	36	knowledgeable	knowledgeable	ADJ
brj-23389	148	37	,	,	PUNCT
brj-23389	148	38	and	and	CCONJ
brj-23389	148	39	inexperienced	inexperienced	ADJ
brj-23389	148	40	to	to	PART
brj-23389	148	41	experienced	experienced	VERB
brj-23389	148	42	.	.	PUNCT
brj-23389	149	1	the	the	DET
brj-23389	149	2	display	display	NOUN
brj-23389	149	3	device	device	NOUN
brj-23389	149	4	chosen	choose	VERB
brj-23389	149	5	was	be	AUX
brj-23389	149	6	the	the	DET
brj-23389	149	7	retina	retina	NOUN
brj-23389	149	8	screen	screen	NOUN
brj-23389	149	9	of	of	ADP
brj-23389	149	10	a	a	DET
brj-23389	149	11	macbook	macbook	NOUN
brj-23389	149	12	pro	pro	ADJ
brj-23389	149	13	,	,	PUNCT
brj-23389	149	14	positioned	position	VERB
brj-23389	149	15	to	to	PART
brj-23389	149	16	ensure	ensure	VERB
brj-23389	149	17	the	the	DET
brj-23389	149	18	screen	screen	NOUN
brj-23389	149	19	’s	’s	PART
brj-23389	149	20	center	center	NOUN
brj-23389	149	21	was	be	AUX
brj-23389	149	22	at	at	ADP
brj-23389	149	23	the	the	DET
brj-23389	149	24	participants	participant	NOUN
brj-23389	149	25	’	'	PUNCT
brj-23389	149	26	eye	eye	NOUN
brj-23389	149	27	level	level	NOUN
brj-23389	149	28	,	,	PUNCT
brj-23389	149	29	at	at	ADP
brj-23389	149	30	a	a	DET
brj-23389	149	31	visual	visual	ADJ
brj-23389	149	32	distance	distance	NOUN
brj-23389	149	33	of	of	ADP
brj-23389	149	34	approximately	approximately	ADV
brj-23389	149	35	0.9	0.9	NUM
brj-23389	149	36	m.	m.	NOUN
brj-23389	149	37	data	datum	NOUN
brj-23389	149	38	results	result	NOUN
brj-23389	149	39	and	and	CCONJ
brj-23389	149	40	analysis	analysis	NOUN
brj-23389	149	41	a	a	DET
brj-23389	149	42	total	total	NOUN
brj-23389	149	43	of	of	ADP
brj-23389	149	44	20	20	NUM
brj-23389	149	45	valid	valid	ADJ
brj-23389	149	46	sample	sample	NOUN
brj-23389	149	47	data	datum	NOUN
brj-23389	149	48	were	be	AUX
brj-23389	149	49	obtained	obtain	VERB
brj-23389	149	50	,	,	PUNCT
brj-23389	149	51	and	and	CCONJ
brj-23389	149	52	the	the	DET
brj-23389	149	53	evaluation	evaluation	NOUN
brj-23389	149	54	result	result	NOUN
brj-23389	149	55	data	datum	NOUN
brj-23389	149	56	of	of	ADP
brj-23389	149	57	each	each	DET
brj-23389	149	58	subject	subject	NOUN
brj-23389	149	59	were	be	AUX
brj-23389	149	60	statistically	statistically	ADV
brj-23389	149	61	averaged	average	VERB
brj-23389	149	62	.	.	PUNCT
brj-23389	150	1	subjects	subject	NOUN
brj-23389	150	2	were	be	AUX
brj-23389	150	3	familiar	familiar	ADJ
brj-23389	150	4	with	with	ADP
brj-23389	150	5	brand	brand	NOUN
brj-23389	150	6	b	b	PROPN
brj-23389	150	7	(	(	PUNCT
brj-23389	150	8	m=3.20	m=3.20	NOUN
brj-23389	150	9	,	,	PUNCT
brj-23389	150	10	sd=0.951	sd=0.951	NOUN
brj-23389	150	11	)	)	PUNCT
brj-23389	150	12	,	,	PUNCT
brj-23389	150	13	so	so	CCONJ
brj-23389	150	14	the	the	DET
brj-23389	150	15	results	result	NOUN
brj-23389	150	16	of	of	ADP
brj-23389	150	17	the	the	DET
brj-23389	150	18	subjects	subject	NOUN
brj-23389	150	19	’	'	PUNCT
brj-23389	150	20	evaluation	evaluation	NOUN
brj-23389	150	21	of	of	ADP
brj-23389	150	22	brand	brand	NOUN
brj-23389	150	23	perception	perception	NOUN
brj-23389	150	24	were	be	AUX
brj-23389	150	25	significant	significant	ADJ
brj-23389	150	26	.	.	PUNCT
brj-23389	151	1	a	a	DET
brj-23389	151	2	weighted	weighted	ADJ
brj-23389	151	3	average	average	NOUN
brj-23389	151	4	of	of	ADP
brj-23389	151	5	the	the	DET
brj-23389	151	6	sample	sample	NOUN
brj-23389	151	7	scores	score	NOUN
brj-23389	151	8	from	from	ADP
brj-23389	151	9	each	each	DET
brj-23389	151	10	brand	brand	NOUN
brj-23389	151	11	’	'	PUNCT
brj-23389	151	12	iconic	iconic	ADJ
brj-23389	151	13	colour	colour	NOUN
brj-23389	151	14	source	source	NOUN
brj-23389	151	15	was	be	AUX
brj-23389	151	16	solved	solve	VERB
brj-23389	151	17	.	.	PUNCT
brj-23389	152	1	the	the	DET
brj-23389	152	2	results	result	NOUN
brj-23389	152	3	show	show	VERB
brj-23389	152	4	that	that	SCONJ
brj-23389	152	5	the	the	DET
brj-23389	152	6	original	original	ADJ
brj-23389	152	7	brand	brand	NOUN
brj-23389	152	8	logo	logo	NOUN
brj-23389	152	9	colour	colour	NOUN
brj-23389	152	10	contained	contain	VERB
brj-23389	152	11	sample	sample	NOUN
brj-23389	152	12	6	6	NUM
brj-23389	152	13	,	,	PUNCT
brj-23389	152	14	with	with	ADP
brj-23389	152	15	a	a	DET
brj-23389	152	16	mean	mean	ADJ
brj-23389	152	17	score	score	NOUN
brj-23389	152	18	of	of	ADP
brj-23389	152	19	15.60	15.60	NUM
brj-23389	152	20	;	;	PUNCT
brj-23389	152	21	the	the	DET
brj-23389	152	22	main	main	ADJ
brj-23389	152	23	colour	colour	NOUN
brj-23389	152	24	of	of	ADP
brj-23389	152	25	the	the	DET
brj-23389	152	26	brand	brand	NOUN
brj-23389	152	27	’s	’s	PART
brj-23389	152	28	official	official	ADJ
brj-23389	152	29	website	website	NOUN
brj-23389	152	30	contained	contain	VERB
brj-23389	152	31	sample	sample	NOUN
brj-23389	152	32	2	2	NUM
brj-23389	152	33	,	,	PUNCT
brj-23389	152	34	with	with	ADP
brj-23389	152	35	a	a	DET
brj-23389	152	36	mean	mean	ADJ
brj-23389	152	37	score	score	NOUN
brj-23389	152	38	of	of	ADP
brj-23389	152	39	12.00	12.00	NUM
brj-23389	152	40	;	;	PUNCT
brj-23389	152	41	the	the	DET
brj-23389	152	42	representative	representative	ADJ
brj-23389	152	43	colours	colour	NOUN
brj-23389	152	44	in	in	ADP
brj-23389	152	45	image	image	NOUN
brj-23389	152	46	products	product	NOUN
brj-23389	152	47	contained	contain	VERB
brj-23389	152	48	sample	sample	NOUN
brj-23389	152	49	1	1	NUM
brj-23389	152	50	,	,	PUNCT
brj-23389	152	51	7	7	NUM
brj-23389	152	52	,	,	PUNCT
brj-23389	152	53	8	8	NUM
brj-23389	152	54	,	,	PUNCT
brj-23389	152	55	10	10	NUM
brj-23389	152	56	,	,	PUNCT
brj-23389	152	57	and	and	CCONJ
brj-23389	152	58	11	11	NUM
brj-23389	152	59	,	,	PUNCT
brj-23389	152	60	with	with	ADP
brj-23389	152	61	a	a	DET
brj-23389	152	62	mean	mean	ADJ
brj-23389	152	63	score	score	NOUN
brj-23389	152	64	of	of	ADP
brj-23389	152	65	13.87	13.87	NUM
brj-23389	152	66	;	;	PUNCT
brj-23389	152	67	and	and	CCONJ
brj-23389	152	68	the	the	DET
brj-23389	152	69	comprehensive	comprehensive	ADJ
brj-23389	152	70	imagery	imagery	NOUN
brj-23389	152	71	colours	colour	NOUN
brj-23389	152	72	of	of	ADP
brj-23389	152	73	brand	brand	NOUN
brj-23389	152	74	products	product	NOUN
brj-23389	152	75	contained	contain	VERB
brj-23389	152	76	sample	sample	NOUN
brj-23389	152	77	3	3	NUM
brj-23389	152	78	,	,	PUNCT
brj-23389	152	79	4	4	NUM
brj-23389	152	80	,	,	PUNCT
brj-23389	152	81	5	5	NUM
brj-23389	152	82	,	,	PUNCT
brj-23389	152	83	9	9	NUM
brj-23389	152	84	,	,	PUNCT
brj-23389	152	85	and	and	CCONJ
brj-23389	152	86	12	12	NUM
brj-23389	152	87	,	,	PUNCT
brj-23389	152	88	with	with	ADP
brj-23389	152	89	a	a	DET
brj-23389	152	90	mean	mean	ADJ
brj-23389	152	91	score	score	NOUN
brj-23389	152	92	of	of	ADP
brj-23389	152	93	15.77	15.77	NUM
brj-23389	152	94	.	.	PUNCT
brj-23389	153	1	source	source	NOUN
brj-23389	153	2	d	d	PROPN
brj-23389	153	3	had	have	VERB
brj-23389	153	4	the	the	DET
brj-23389	153	5	highest	high	ADJ
brj-23389	153	6	mean	mean	ADJ
brj-23389	153	7	score	score	NOUN
brj-23389	153	8	,	,	PUNCT
brj-23389	153	9	indicating	indicate	VERB
brj-23389	153	10	that	that	SCONJ
brj-23389	153	11	the	the	DET
brj-23389	153	12	colours	colour	NOUN
brj-23389	153	13	taken	take	VERB
brj-23389	153	14	from	from	ADP
brj-23389	153	15	the	the	DET
brj-23389	153	16	comprehensive	comprehensive	ADJ
brj-23389	153	17	imagery	imagery	NOUN
brj-23389	153	18	of	of	ADP
brj-23389	153	19	brand	brand	NOUN
brj-23389	153	20	b	b	PROPN
brj-23389	153	21	products	product	NOUN
brj-23389	153	22	matched	match	VERB
brj-23389	153	23	the	the	DET
brj-23389	153	24	imagery	imagery	NOUN
brj-23389	153	25	semantic	semantic	ADJ
brj-23389	153	26	words	word	NOUN
brj-23389	153	27	of	of	ADP
brj-23389	153	28	brand	brand	NOUN
brj-23389	153	29	b	b	PROPN
brj-23389	153	30	image	image	NOUN
brj-23389	153	31	to	to	ADP
brj-23389	153	32	the	the	DET
brj-23389	153	33	highest	high	ADJ
brj-23389	153	34	degree	degree	NOUN
brj-23389	153	35	.	.	PUNCT
brj-23389	154	1	that	that	PRON
brj-23389	154	2	is	be	AUX
brj-23389	154	3	to	to	PART
brj-23389	154	4	say	say	VERB
brj-23389	154	5	,	,	PUNCT
brj-23389	154	6	the	the	DET
brj-23389	154	7	comprehensive	comprehensive	ADJ
brj-23389	154	8	imagery	imagery	NOUN
brj-23389	154	9	colours	colour	NOUN
brj-23389	154	10	of	of	ADP
brj-23389	154	11	brand	brand	NOUN
brj-23389	154	12	b	b	PROPN
brj-23389	154	13	products	product	NOUN
brj-23389	154	14	convey	convey	VERB
brj-23389	154	15	the	the	DET
brj-23389	154	16	brand	brand	NOUN
brj-23389	154	17	image	image	NOUN
brj-23389	154	18	of	of	ADP
brj-23389	154	19	brand	brand	NOUN
brj-23389	154	20	b	b	ADV
brj-23389	154	21	more	more	ADV
brj-23389	154	22	accurately	accurately	ADV
brj-23389	154	23	than	than	ADP
brj-23389	154	24	the	the	DET
brj-23389	154	25	colours	colour	NOUN
brj-23389	154	26	from	from	ADP
brj-23389	154	27	other	other	ADJ
brj-23389	154	28	sources	source	NOUN
brj-23389	154	29	.	.	PUNCT
brj-23389	155	1	a	a	DET
brj-23389	155	2	prime	prime	ADJ
brj-23389	155	3	example	example	NOUN
brj-23389	155	4	is	be	AUX
brj-23389	155	5	the	the	DET
brj-23389	155	6	iconic	iconic	ADJ
brj-23389	155	7	tiffany	tiffany	NOUN
brj-23389	155	8	blue	blue	PROPN
brj-23389	155	9	,	,	PUNCT
brj-23389	155	10	which	which	PRON
brj-23389	155	11	is	be	AUX
brj-23389	155	12	extensively	extensively	ADV
brj-23389	155	13	used	use	VERB
brj-23389	155	14	across	across	ADP
brj-23389	155	15	tiffany	tiffany	PROPN
brj-23389	155	16	&	&	CCONJ
brj-23389	155	17	co.	co.	PROPN
brj-23389	155	18	's	's	PART
brj-23389	155	19	range	range	NOUN
brj-23389	155	20	of	of	ADP
brj-23389	155	21	products	product	NOUN
brj-23389	155	22	,	,	PUNCT
brj-23389	155	23	including	include	VERB
brj-23389	155	24	jewelry	jewelry	NOUN
brj-23389	155	25	,	,	PUNCT
brj-23389	155	26	home	home	NOUN
brj-23389	155	27	accessories	accessory	NOUN
brj-23389	155	28	,	,	PUNCT
brj-23389	155	29	and	and	CCONJ
brj-23389	155	30	perfumes	perfume	NOUN
brj-23389	155	31	.	.	PUNCT
brj-23389	156	1	this	this	DET
brj-23389	156	2	distinct	distinct	ADJ
brj-23389	156	3	colour	colour	NOUN
brj-23389	156	4	not	not	PART
brj-23389	156	5	only	only	ADV
brj-23389	156	6	reinforces	reinforce	VERB
brj-23389	156	7	the	the	DET
brj-23389	156	8	brand	brand	NOUN
brj-23389	156	9	's	's	PART
brj-23389	156	10	identity	identity	NOUN
brj-23389	156	11	but	but	CCONJ
brj-23389	156	12	also	also	ADV
brj-23389	156	13	exemplifies	exemplify	VERB
brj-23389	156	14	the	the	DET
brj-23389	156	15	strategic	strategic	ADJ
brj-23389	156	16	application	application	NOUN
brj-23389	156	17	of	of	ADP
brj-23389	156	18	an	an	DET
brj-23389	156	19	iconic	iconic	ADJ
brj-23389	156	20	colour	colour	NOUN
brj-23389	156	21	in	in	ADP
brj-23389	156	22	enhancing	enhance	VERB
brj-23389	156	23	brand	brand	NOUN
brj-23389	156	24	recognition	recognition	NOUN
brj-23389	156	25	and	and	CCONJ
brj-23389	156	26	consumer	consumer	NOUN
brj-23389	156	27	connection	connection	NOUN
brj-23389	156	28	.	.	PUNCT
brj-23389	157	1	hypothesis	hypothesis	NOUN
brj-23389	157	2	1	1	NUM
brj-23389	157	3	is	be	AUX
brj-23389	157	4	,	,	PUNCT
brj-23389	157	5	therefore	therefore	ADV
brj-23389	157	6	,	,	PUNCT
brj-23389	157	7	supported	support	VERB
brj-23389	157	8	.	.	PUNCT
brj-23389	158	1	the	the	DET
brj-23389	158	2	mean	mean	ADJ
brj-23389	158	3	score	score	NOUN
brj-23389	158	4	of	of	ADP
brj-23389	158	5	the	the	DET
brj-23389	158	6	imagery	imagery	NOUN
brj-23389	158	7	semantic	semantic	ADJ
brj-23389	158	8	evaluation	evaluation	NOUN
brj-23389	158	9	of	of	ADP
brj-23389	158	10	each	each	DET
brj-23389	158	11	brand	brand	NOUN
brj-23389	158	12	’s	’s	PART
brj-23389	158	13	iconic	iconic	ADJ
brj-23389	158	14	colour	colour	NOUN
brj-23389	158	15	sample	sample	NOUN
brj-23389	158	16	(	(	PUNCT
brj-23389	158	17	msample1=17	msample1=17	PROPN
brj-23389	158	18	,	,	PUNCT
brj-23389	158	19	msample2=12	msample2=12	PROPN
brj-23389	158	20	,	,	PUNCT
brj-23389	158	21	msample3=16	msample3=16	PROPN
brj-23389	158	22	,	,	PUNCT
brj-23389	158	23	msample4=15.25	msample4=15.25	PROPN
brj-23389	158	24	,	,	PUNCT
brj-23389	158	25	msample5=17.5	msample5=17.5	PROPN
brj-23389	158	26	,	,	PUNCT
brj-23389	158	27	msample6=15.6	msample6=15.6	PROPN
brj-23389	158	28	,	,	PUNCT
brj-23389	158	29	msample7=12.5	msample7=12.5	PROPN
brj-23389	158	30	,	,	PUNCT
brj-23389	158	31	msample8=14.6	msample8=14.6	NOUN
brj-23389	158	32	,	,	PUNCT
brj-23389	158	33	msample9=16.6	msample9=16.6	NOUN
brj-23389	158	34	,	,	PUNCT
brj-23389	158	35	msample10=11	msample10=11	NOUN
brj-23389	158	36	,	,	PUNCT
brj-23389	158	37	msample11=14.25	msample11=14.25	NOUN
brj-23389	158	38	,	,	PUNCT
brj-23389	158	39	msample12=13.5	msample12=13.5	X
brj-23389	158	40	)	)	PUNCT
brj-23389	158	41	were	be	AUX
brj-23389	158	42	analysed	analyse	VERB
brj-23389	158	43	.	.	PUNCT
brj-23389	159	1	sample	sample	NOUN
brj-23389	159	2	5	5	NUM
brj-23389	159	3	has	have	VERB
brj-23389	159	4	the	the	DET
brj-23389	159	5	highest	high	ADJ
brj-23389	159	6	mean	mean	ADJ
brj-23389	159	7	score	score	NOUN
brj-23389	159	8	,	,	PUNCT
brj-23389	159	9	which	which	PRON
brj-23389	159	10	indicates	indicate	VERB
brj-23389	159	11	that	that	SCONJ
brj-23389	159	12	sample	sample	NOUN
brj-23389	159	13	5	5	NUM
brj-23389	159	14	is	be	AUX
brj-23389	159	15	most	most	ADV
brj-23389	159	16	consistent	consistent	ADJ
brj-23389	159	17	with	with	ADP
brj-23389	159	18	b	b	PROPN
brj-23389	159	19	’s	’s	PART
brj-23389	159	20	brand	brand	NOUN
brj-23389	159	21	image	image	NOUN
brj-23389	159	22	compared	compare	VERB
brj-23389	159	23	to	to	ADP
brj-23389	159	24	other	other	ADJ
brj-23389	159	25	samples	sample	NOUN
brj-23389	159	26	;	;	PUNCT
brj-23389	159	27	sample	sample	NOUN
brj-23389	159	28	10	10	NUM
brj-23389	159	29	has	have	VERB
brj-23389	159	30	the	the	DET
brj-23389	159	31	lowest	low	ADJ
brj-23389	159	32	mean	mean	ADJ
brj-23389	159	33	score	score	NOUN
brj-23389	159	34	,	,	PUNCT
brj-23389	159	35	which	which	PRON
brj-23389	159	36	indicates	indicate	VERB
brj-23389	159	37	that	that	SCONJ
brj-23389	159	38	this	this	DET
brj-23389	159	39	sample	sample	NOUN
brj-23389	159	40	is	be	AUX
brj-23389	159	41	the	the	DET
brj-23389	159	42	least	least	ADJ
brj-23389	159	43	consistent	consistent	ADJ
brj-23389	159	44	with	with	ADP
brj-23389	159	45	b	b	PROPN
brj-23389	159	46	’s	’s	PART
brj-23389	159	47	brand	brand	NOUN
brj-23389	159	48	image	image	NOUN
brj-23389	159	49	.	.	PUNCT
brj-23389	160	1	in	in	ADP
brj-23389	160	2	addition	addition	NOUN
brj-23389	160	3	,	,	PUNCT
brj-23389	160	4	sample	sample	NOUN
brj-23389	160	5	6	6	NUM
brj-23389	160	6	,	,	PUNCT
brj-23389	160	7	which	which	PRON
brj-23389	160	8	is	be	AUX
brj-23389	160	9	taken	take	VERB
brj-23389	160	10	from	from	ADP
brj-23389	160	11	the	the	DET
brj-23389	160	12	original	original	ADJ
brj-23389	160	13	logo	logo	NOUN
brj-23389	160	14	of	of	ADP
brj-23389	160	15	brand	brand	PROPN
brj-23389	160	16	b	b	PROPN
brj-23389	160	17	,	,	PUNCT
brj-23389	160	18	has	have	VERB
brj-23389	160	19	a	a	DET
brj-23389	160	20	higher	high	ADJ
brj-23389	160	21	mean	mean	NOUN
brj-23389	160	22	score	score	NOUN
brj-23389	160	23	and	and	CCONJ
brj-23389	160	24	ranks	rank	VERB
brj-23389	160	25	fifth	fifth	ADJ
brj-23389	160	26	among	among	ADP
brj-23389	160	27	the	the	DET
brj-23389	160	28	total	total	ADJ
brj-23389	160	29	samples	sample	NOUN
brj-23389	160	30	.	.	PUNCT
brj-23389	161	1	specifically	specifically	ADV
brj-23389	161	2	,	,	PUNCT
brj-23389	161	3	the	the	DET
brj-23389	161	4	hsv	hsv	NOUN
brj-23389	161	5	of	of	ADP
brj-23389	161	6	sample	sample	NOUN
brj-23389	161	7	6	6	NUM
brj-23389	161	8	matches	match	NOUN
brj-23389	161	9	black	black	ADJ
brj-23389	161	10	,	,	PUNCT
brj-23389	161	11	which	which	PRON
brj-23389	161	12	is	be	AUX
brj-23389	161	13	a	a	DET
brj-23389	161	14	powerful	powerful	ADJ
brj-23389	161	15	and	and	CCONJ
brj-23389	161	16	inclusive	inclusive	ADJ
brj-23389	161	17	colour	colour	NOUN
brj-23389	161	18	.	.	PUNCT
brj-23389	162	1	however	however	ADV
brj-23389	162	2	,	,	PUNCT
brj-23389	162	3	black	black	ADJ
brj-23389	162	4	is	be	AUX
brj-23389	162	5	an	an	DET
brj-23389	162	6	achromatic	achromatic	ADJ
brj-23389	162	7	colour	colour	NOUN
brj-23389	162	8	and	and	CCONJ
brj-23389	162	9	does	do	AUX
brj-23389	162	10	not	not	PART
brj-23389	162	11	have	have	VERB
brj-23389	162	12	any	any	DET
brj-23389	162	13	hue	hue	NOUN
brj-23389	162	14	.	.	PUNCT
brj-23389	163	1	comparing	compare	VERB
brj-23389	163	2	sample	sample	NOUN
brj-23389	163	3	1	1	NUM
brj-23389	163	4	,	,	PUNCT
brj-23389	163	5	3	3	NUM
brj-23389	163	6	,	,	PUNCT
brj-23389	163	7	5	5	NUM
brj-23389	163	8	,	,	PUNCT
brj-23389	163	9	and	and	CCONJ
brj-23389	163	10	9	9	NUM
brj-23389	163	11	,	,	PUNCT
brj-23389	163	12	the	the	DET
brj-23389	163	13	perceived	perceive	VERB
brj-23389	163	14	dimensions	dimension	NOUN
brj-23389	163	15	of	of	ADP
brj-23389	163	16	brand	brand	NOUN
brj-23389	163	17	identity	identity	NOUN
brj-23389	163	18	changed	change	VERB
brj-23389	163	19	when	when	SCONJ
brj-23389	163	20	the	the	DET
brj-23389	163	21	logo	logo	NOUN
brj-23389	163	22	had	have	VERB
brj-23389	163	23	colour	colour	NOUN
brj-23389	163	24	.	.	PUNCT
brj-23389	164	1	especially	especially	ADV
brj-23389	164	2	when	when	SCONJ
brj-23389	164	3	the	the	DET
brj-23389	164	4	colour	colour	NOUN
brj-23389	164	5	and	and	CCONJ
brj-23389	164	6	the	the	DET
brj-23389	164	7	match	match	NOUN
brj-23389	164	8	with	with	ADP
brj-23389	164	9	the	the	DET
brj-23389	164	10	words	word	NOUN
brj-23389	164	11	are	be	AUX
brj-23389	164	12	higher	high	ADJ
brj-23389	164	13	,	,	PUNCT
brj-23389	164	14	the	the	DET
brj-23389	164	15	hue	hue	NOUN
brj-23389	164	16	plays	play	VERB
brj-23389	164	17	an	an	DET
brj-23389	164	18	important	important	ADJ
brj-23389	164	19	role	role	NOUN
brj-23389	164	20	in	in	ADP
brj-23389	164	21	it	it	PRON
brj-23389	164	22	.	.	PUNCT
brj-23389	165	1	peer	peer	NOUN
brj-23389	165	2	-	-	PUNCT
brj-23389	165	3	reviewed	review	VERB
brj-23389	165	4	article	article	NOUN
brj-23389	165	5	bioresources.cnr.ncsu.edu	bioresources.cnr.ncsu.edu	NUM
brj-23389	165	6	tang	tang	PROPN
brj-23389	165	7	&	&	CCONJ
brj-23389	165	8	chen	chen	PROPN
brj-23389	165	9	(	(	PUNCT
brj-23389	165	10	2024	2024	NUM
brj-23389	165	11	)	)	PUNCT
brj-23389	165	12	.	.	PUNCT
brj-23389	166	1	“	"	PUNCT
brj-23389	166	2	colour	colour	NOUN
brj-23389	166	3	&	&	CCONJ
brj-23389	166	4	furniture	furniture	NOUN
brj-23389	166	5	branding	branding	NOUN
brj-23389	166	6	,	,	PUNCT
brj-23389	166	7	”	"	PUNCT
brj-23389	166	8	bioresources	bioresource	NOUN
brj-23389	166	9	19(2	19(2	NUM
brj-23389	166	10	)	)	PUNCT
brj-23389	166	11	,	,	PUNCT
brj-23389	166	12	2763	2763	NUM
brj-23389	166	13	-	-	SYM
brj-23389	166	14	2781	2781	NUM
brj-23389	166	15	.	.	PUNCT
brj-23389	166	16	2771	2771	NUM
brj-23389	166	17	sample	sample	NOUN
brj-23389	166	18	5	5	NUM
brj-23389	166	19	,	,	PUNCT
brj-23389	166	20	the	the	DET
brj-23389	166	21	comprehensive	comprehensive	ADJ
brj-23389	166	22	imagery	imagery	NOUN
brj-23389	166	23	colour	colour	NOUN
brj-23389	166	24	derived	derive	VERB
brj-23389	166	25	from	from	ADP
brj-23389	166	26	the	the	DET
brj-23389	166	27	brand	brand	NOUN
brj-23389	166	28	's	's	PART
brj-23389	166	29	products	product	NOUN
brj-23389	166	30	,	,	PUNCT
brj-23389	166	31	is	be	AUX
brj-23389	166	32	considered	consider	VERB
brj-23389	166	33	to	to	PART
brj-23389	166	34	be	be	AUX
brj-23389	166	35	the	the	DET
brj-23389	166	36	most	most	ADV
brj-23389	166	37	consistent	consistent	ADJ
brj-23389	166	38	with	with	ADP
brj-23389	166	39	b	b	PROPN
brj-23389	166	40	’s	’s	PART
brj-23389	166	41	brand	brand	NOUN
brj-23389	166	42	image	image	NOUN
brj-23389	166	43	compared	compare	VERB
brj-23389	166	44	to	to	ADP
brj-23389	166	45	the	the	DET
brj-23389	166	46	other	other	ADJ
brj-23389	166	47	samples	sample	NOUN
brj-23389	166	48	.	.	PUNCT
brj-23389	167	1	that	that	PRON
brj-23389	167	2	is	is	ADV
brj-23389	167	3	,	,	PUNCT
brj-23389	167	4	the	the	DET
brj-23389	167	5	sample	sample	NOUN
brj-23389	167	6	most	most	ADV
brj-23389	167	7	accurately	accurately	ADV
brj-23389	167	8	conveys	convey	VERB
brj-23389	167	9	the	the	DET
brj-23389	167	10	brand	brand	NOUN
brj-23389	167	11	image	image	NOUN
brj-23389	167	12	.	.	PUNCT
brj-23389	168	1	therefore	therefore	ADV
brj-23389	168	2	,	,	PUNCT
brj-23389	168	3	sample	sample	NOUN
brj-23389	168	4	5	5	NUM
brj-23389	168	5	was	be	AUX
brj-23389	168	6	chosen	choose	VERB
brj-23389	168	7	as	as	ADP
brj-23389	168	8	the	the	DET
brj-23389	168	9	iconic	iconic	ADJ
brj-23389	168	10	colour	colour	NOUN
brj-23389	168	11	of	of	ADP
brj-23389	168	12	brand	brand	NOUN
brj-23389	168	13	b	b	PROPN
brj-23389	168	14	for	for	ADP
brj-23389	168	15	this	this	DET
brj-23389	168	16	research	research	NOUN
brj-23389	168	17	.	.	PUNCT
brj-23389	169	1	experiment	experiment	NOUN
brj-23389	169	2	2	2	NUM
brj-23389	169	3	sample	sample	NOUN
brj-23389	169	4	preparation	preparation	NOUN
brj-23389	169	5	experiment	experiment	NOUN
brj-23389	169	6	2	2	NUM
brj-23389	169	7	applied	apply	VERB
brj-23389	169	8	the	the	DET
brj-23389	169	9	independent	independent	ADJ
brj-23389	169	10	sample	sample	NOUN
brj-23389	169	11	t	t	PROPN
brj-23389	169	12	-	-	PUNCT
brj-23389	169	13	test	test	NOUN
brj-23389	169	14	was	be	AUX
brj-23389	169	15	applied	apply	VERB
brj-23389	169	16	to	to	PART
brj-23389	169	17	analyse	analyse	VERB
brj-23389	169	18	the	the	DET
brj-23389	169	19	difference	difference	NOUN
brj-23389	169	20	between	between	ADP
brj-23389	169	21	the	the	DET
brj-23389	169	22	brand	brand	NOUN
brj-23389	169	23	’s	’s	PART
brj-23389	169	24	iconic	iconic	ADJ
brj-23389	169	25	colour	colour	NOUN
brj-23389	169	26	and	and	CCONJ
brj-23389	169	27	common	common	ADJ
brj-23389	169	28	colours	colour	NOUN
brj-23389	169	29	in	in	ADP
brj-23389	169	30	the	the	DET
brj-23389	169	31	perception	perception	NOUN
brj-23389	169	32	of	of	ADP
brj-23389	169	33	brand	brand	NOUN
brj-23389	169	34	image	image	NOUN
brj-23389	169	35	to	to	PART
brj-23389	169	36	test	test	VERB
brj-23389	169	37	h2a	h2a	NOUN
brj-23389	169	38	.	.	PUNCT
brj-23389	170	1	the	the	DET
brj-23389	170	2	influence	influence	NOUN
brj-23389	170	3	of	of	ADP
brj-23389	170	4	consumers	consumer	NOUN
brj-23389	170	5	'	'	PART
brj-23389	170	6	characteristics	characteristic	NOUN
brj-23389	170	7	on	on	ADP
brj-23389	170	8	the	the	DET
brj-23389	170	9	assessment	assessment	NOUN
brj-23389	170	10	attitude	attitude	NOUN
brj-23389	170	11	of	of	ADP
brj-23389	170	12	the	the	DET
brj-23389	170	13	brand	brand	NOUN
brj-23389	170	14	’s	’s	PART
brj-23389	170	15	iconic	iconic	ADJ
brj-23389	170	16	colour	colour	NOUN
brj-23389	170	17	was	be	AUX
brj-23389	170	18	explored	explore	VERB
brj-23389	170	19	to	to	PART
brj-23389	170	20	test	test	VERB
brj-23389	170	21	h2b	h2b	PROPN
brj-23389	170	22	.	.	PUNCT
brj-23389	171	1	it	it	PRON
brj-23389	171	2	has	have	AUX
brj-23389	171	3	been	be	AUX
brj-23389	171	4	proposed	propose	VERB
brj-23389	171	5	that	that	SCONJ
brj-23389	171	6	esthetic	esthetic	ADJ
brj-23389	171	7	stimuli	stimulus	NOUN
brj-23389	171	8	have	have	VERB
brj-23389	171	9	the	the	DET
brj-23389	171	10	potential	potential	NOUN
brj-23389	171	11	to	to	PART
brj-23389	171	12	mobilize	mobilize	VERB
brj-23389	171	13	and	and	CCONJ
brj-23389	171	14	form	form	VERB
brj-23389	171	15	people	people	NOUN
brj-23389	171	16	’s	’s	PART
brj-23389	171	17	perceptions	perception	NOUN
brj-23389	171	18	through	through	ADP
brj-23389	171	19	embodied	embodied	ADJ
brj-23389	171	20	meaning	meaning	NOUN
brj-23389	171	21	and	and	CCONJ
brj-23389	171	22	referential	referential	ADJ
brj-23389	171	23	meaning	meaning	NOUN
brj-23389	171	24	(	(	PUNCT
brj-23389	171	25	zeltner	zeltner	NOUN
brj-23389	171	26	1975	1975	NUM
brj-23389	171	27	)	)	PUNCT
brj-23389	171	28	.	.	PUNCT
brj-23389	172	1	this	this	DET
brj-23389	172	2	experiment	experiment	NOUN
brj-23389	172	3	is	be	AUX
brj-23389	172	4	concerned	concern	VERB
brj-23389	172	5	with	with	ADP
brj-23389	172	6	the	the	DET
brj-23389	172	7	relationship	relationship	NOUN
brj-23389	172	8	between	between	ADP
brj-23389	172	9	colour	colour	NOUN
brj-23389	172	10	design	design	NOUN
brj-23389	172	11	in	in	ADP
brj-23389	172	12	brand	brand	NOUN
brj-23389	172	13	identity	identity	NOUN
brj-23389	172	14	and	and	CCONJ
brj-23389	172	15	the	the	DET
brj-23389	172	16	consumer	consumer	NOUN
brj-23389	172	17	's	's	PART
brj-23389	172	18	brand	brand	NOUN
brj-23389	172	19	mindset	mindset	NOUN
brj-23389	172	20	,	,	PUNCT
brj-23389	172	21	so	so	ADV
brj-23389	172	22	the	the	DET
brj-23389	172	23	referential	referential	ADJ
brj-23389	172	24	meaning	meaning	NOUN
brj-23389	172	25	of	of	ADP
brj-23389	172	26	colour	colour	NOUN
brj-23389	172	27	was	be	AUX
brj-23389	172	28	emphasized	emphasize	VERB
brj-23389	172	29	(	(	PUNCT
brj-23389	172	30	crowley	crowley	NOUN
brj-23389	172	31	1993	1993	NUM
brj-23389	172	32	)	)	PUNCT
brj-23389	172	33	.	.	PUNCT
brj-23389	173	1	referential	referential	ADJ
brj-23389	173	2	meaning	meaning	NOUN
brj-23389	173	3	relies	rely	VERB
brj-23389	173	4	on	on	ADP
brj-23389	173	5	the	the	DET
brj-23389	173	6	network	network	NOUN
brj-23389	173	7	of	of	ADP
brj-23389	173	8	associations	association	NOUN
brj-23389	173	9	that	that	PRON
brj-23389	173	10	people	people	NOUN
brj-23389	173	11	make	make	VERB
brj-23389	173	12	when	when	SCONJ
brj-23389	173	13	they	they	PRON
brj-23389	173	14	are	be	AUX
brj-23389	173	15	exposed	expose	VERB
brj-23389	173	16	to	to	ADP
brj-23389	173	17	esthetic	esthetic	ADJ
brj-23389	173	18	stimuli	stimulus	NOUN
brj-23389	173	19	.	.	PUNCT
brj-23389	174	1	the	the	DET
brj-23389	174	2	formation	formation	NOUN
brj-23389	174	3	and	and	CCONJ
brj-23389	174	4	activation	activation	NOUN
brj-23389	174	5	of	of	ADP
brj-23389	174	6	colour	colour	NOUN
brj-23389	174	7	associations	association	NOUN
brj-23389	174	8	can	can	AUX
brj-23389	174	9	be	be	AUX
brj-23389	174	10	understood	understand	VERB
brj-23389	174	11	using	use	VERB
brj-23389	174	12	models	model	NOUN
brj-23389	174	13	of	of	ADP
brj-23389	174	14	semantic	semantic	ADJ
brj-23389	174	15	memory	memory	NOUN
brj-23389	174	16	(	(	PUNCT
brj-23389	174	17	bower	bower	PROPN
brj-23389	174	18	1981	1981	NUM
brj-23389	174	19	)	)	PUNCT
brj-23389	174	20	,	,	PUNCT
brj-23389	174	21	which	which	PRON
brj-23389	174	22	inspired	inspire	VERB
brj-23389	174	23	the	the	DET
brj-23389	174	24	research	research	NOUN
brj-23389	174	25	methodology	methodology	NOUN
brj-23389	174	26	of	of	ADP
brj-23389	174	27	this	this	DET
brj-23389	174	28	experiment	experiment	NOUN
brj-23389	174	29	.	.	PUNCT
brj-23389	175	1	based	base	VERB
brj-23389	175	2	on	on	ADP
brj-23389	175	3	the	the	DET
brj-23389	175	4	results	result	NOUN
brj-23389	175	5	of	of	ADP
brj-23389	175	6	experiment	experiment	NOUN
brj-23389	175	7	1	1	NUM
brj-23389	175	8	,	,	PUNCT
brj-23389	175	9	the	the	DET
brj-23389	175	10	brand	brand	NOUN
brj-23389	175	11	’s	’s	PART
brj-23389	175	12	iconic	iconic	ADJ
brj-23389	175	13	colour	colour	NOUN
brj-23389	175	14	in	in	ADP
brj-23389	175	15	experiment	experiment	NOUN
brj-23389	175	16	2	2	NUM
brj-23389	175	17	was	be	AUX
brj-23389	175	18	selected	select	VERB
brj-23389	175	19	as	as	ADP
brj-23389	175	20	sample	sample	NOUN
brj-23389	175	21	5	5	NUM
brj-23389	175	22	(	(	PUNCT
brj-23389	175	23	h	h	NOUN
brj-23389	175	24	,	,	PUNCT
brj-23389	175	25	s	s	PROPN
brj-23389	175	26	,	,	PUNCT
brj-23389	175	27	v=242	v=242	PROPN
brj-23389	175	28	,	,	PUNCT
brj-23389	175	29	53	53	NUM
brj-23389	175	30	,	,	PUNCT
brj-23389	175	31	56	56	NUM
brj-23389	175	32	)	)	PUNCT
brj-23389	175	33	in	in	ADP
brj-23389	175	34	experiment	experiment	NOUN
brj-23389	175	35	1	1	NUM
brj-23389	175	36	.	.	PUNCT
brj-23389	176	1	experiment	experiment	NOUN
brj-23389	176	2	2	2	NUM
brj-23389	176	3	was	be	AUX
brj-23389	176	4	conducted	conduct	VERB
brj-23389	176	5	under	under	ADP
brj-23389	176	6	the	the	DET
brj-23389	176	7	same	same	ADJ
brj-23389	176	8	experimental	experimental	ADJ
brj-23389	176	9	environment	environment	NOUN
brj-23389	176	10	and	and	CCONJ
brj-23389	176	11	equipment	equipment	NOUN
brj-23389	176	12	conditions	condition	NOUN
brj-23389	176	13	as	as	ADP
brj-23389	176	14	experiment	experiment	NOUN
brj-23389	176	15	1	1	NUM
brj-23389	176	16	.	.	PUNCT
brj-23389	177	1	a	a	DET
brj-23389	177	2	total	total	NOUN
brj-23389	177	3	of	of	ADP
brj-23389	177	4	5	5	NUM
brj-23389	177	5	males	male	NOUN
brj-23389	177	6	and	and	CCONJ
brj-23389	177	7	5	5	NUM
brj-23389	177	8	females	female	NOUN
brj-23389	177	9	in	in	ADP
brj-23389	177	10	each	each	PRON
brj-23389	177	11	of	of	ADP
brj-23389	177	12	the	the	DET
brj-23389	177	13	four	four	NUM
brj-23389	177	14	age	age	NOUN
brj-23389	177	15	groups	group	NOUN
brj-23389	177	16	of	of	ADP
brj-23389	177	17	20	20	NUM
brj-23389	177	18	-	-	SYM
brj-23389	177	19	29	29	NUM
brj-23389	177	20	,	,	PUNCT
brj-23389	177	21	30	30	NUM
brj-23389	177	22	-	-	SYM
brj-23389	177	23	39	39	NUM
brj-23389	177	24	,	,	PUNCT
brj-23389	177	25	40	40	NUM
brj-23389	177	26	-	-	SYM
brj-23389	177	27	49	49	NUM
brj-23389	177	28	and	and	CCONJ
brj-23389	177	29	50	50	NUM
brj-23389	177	30	-	-	SYM
brj-23389	177	31	59	59	NUM
brj-23389	177	32	were	be	AUX
brj-23389	177	33	invited	invite	VERB
brj-23389	177	34	to	to	ADP
brj-23389	177	35	the	the	DET
brj-23389	177	36	experiment	experiment	NOUN
brj-23389	177	37	(	(	PUNCT
brj-23389	177	38	n=40	n=40	ADJ
brj-23389	177	39	,	,	PUNCT
brj-23389	177	40	m=39.45	m=39.45	PROPN
brj-23389	177	41	,	,	PUNCT
brj-23389	177	42	sd=11.361	sd=11.361	NOUN
brj-23389	177	43	)	)	PUNCT
brj-23389	177	44	.	.	PUNCT
brj-23389	178	1	experimental	experimental	ADJ
brj-23389	178	2	design	design	NOUN
brj-23389	178	3	and	and	CCONJ
brj-23389	178	4	procedure	procedure	NOUN
brj-23389	178	5	the	the	DET
brj-23389	178	6	human	human	ADJ
brj-23389	178	7	eye	eye	NOUN
brj-23389	178	8	can	can	AUX
brj-23389	178	9	perceive	perceive	VERB
brj-23389	178	10	a	a	DET
brj-23389	178	11	range	range	NOUN
brj-23389	178	12	of	of	ADP
brj-23389	178	13	light	light	NOUN
brj-23389	178	14	influenced	influence	VERB
brj-23389	178	15	by	by	ADP
brj-23389	178	16	the	the	DET
brj-23389	178	17	atmosphere	atmosphere	NOUN
brj-23389	178	18	,	,	PUNCT
brj-23389	178	19	resulting	result	VERB
brj-23389	178	20	in	in	ADP
brj-23389	178	21	six	six	NUM
brj-23389	178	22	common	common	ADJ
brj-23389	178	23	colours	colour	NOUN
brj-23389	178	24	:	:	PUNCT
brj-23389	178	25	red	red	ADJ
brj-23389	178	26	(	(	PUNCT
brj-23389	178	27	h	h	NOUN
brj-23389	178	28	,	,	PUNCT
brj-23389	178	29	s	s	PROPN
brj-23389	178	30	,	,	PUNCT
brj-23389	178	31	v=0	v=0	NOUN
brj-23389	178	32	,	,	PUNCT
brj-23389	178	33	100	100	NUM
brj-23389	178	34	,	,	PUNCT
brj-23389	178	35	100	100	NUM
brj-23389	178	36	)	)	PUNCT
brj-23389	178	37	,	,	PUNCT
brj-23389	178	38	orange	orange	PROPN
brj-23389	178	39	(	(	PUNCT
brj-23389	178	40	h	h	NOUN
brj-23389	178	41	,	,	PUNCT
brj-23389	178	42	s	s	PROPN
brj-23389	178	43	,	,	PUNCT
brj-23389	178	44	v=30	v=30	PROPN
brj-23389	178	45	,	,	PUNCT
brj-23389	178	46	100	100	NUM
brj-23389	178	47	,	,	PUNCT
brj-23389	178	48	100	100	NUM
brj-23389	178	49	)	)	PUNCT
brj-23389	178	50	,	,	PUNCT
brj-23389	178	51	yellow	yellow	ADJ
brj-23389	178	52	(	(	PUNCT
brj-23389	178	53	h	h	NOUN
brj-23389	178	54	,	,	PUNCT
brj-23389	178	55	s	s	PROPN
brj-23389	178	56	,	,	PUNCT
brj-23389	178	57	v=60	v=60	NOUN
brj-23389	178	58	,	,	PUNCT
brj-23389	178	59	100	100	NUM
brj-23389	178	60	,	,	PUNCT
brj-23389	178	61	100	100	NUM
brj-23389	178	62	)	)	PUNCT
brj-23389	178	63	,	,	PUNCT
brj-23389	178	64	green	green	ADJ
brj-23389	178	65	(	(	PUNCT
brj-23389	178	66	h	h	NOUN
brj-23389	178	67	,	,	PUNCT
brj-23389	178	68	s	s	PROPN
brj-23389	178	69	,	,	PUNCT
brj-23389	178	70	v=120	v=120	ADJ
brj-23389	178	71	,	,	PUNCT
brj-23389	178	72	100	100	NUM
brj-23389	178	73	,	,	PUNCT
brj-23389	178	74	100	100	NUM
brj-23389	178	75	)	)	PUNCT
brj-23389	178	76	,	,	PUNCT
brj-23389	178	77	blue	blue	NOUN
brj-23389	178	78	(	(	PUNCT
brj-23389	178	79	h	h	NOUN
brj-23389	178	80	,	,	PUNCT
brj-23389	178	81	s	s	PROPN
brj-23389	178	82	,	,	PUNCT
brj-23389	178	83	v=240	v=240	NOUN
brj-23389	178	84	,	,	PUNCT
brj-23389	178	85	100	100	NUM
brj-23389	178	86	,	,	PUNCT
brj-23389	178	87	100	100	NUM
brj-23389	178	88	)	)	PUNCT
brj-23389	178	89	,	,	PUNCT
brj-23389	178	90	and	and	CCONJ
brj-23389	178	91	violet	violet	NOUN
brj-23389	178	92	(	(	PUNCT
brj-23389	178	93	h	h	NOUN
brj-23389	178	94	,	,	PUNCT
brj-23389	178	95	s	s	PROPN
brj-23389	178	96	,	,	PUNCT
brj-23389	178	97	v=270	v=270	PROPN
brj-23389	178	98	,	,	PUNCT
brj-23389	178	99	100	100	NUM
brj-23389	178	100	,	,	PUNCT
brj-23389	178	101	100	100	NUM
brj-23389	178	102	)	)	PUNCT
brj-23389	178	103	.	.	PUNCT
brj-23389	179	1	the	the	DET
brj-23389	179	2	colour	colour	NOUN
brj-23389	179	3	data	datum	NOUN
brj-23389	179	4	of	of	ADP
brj-23389	179	5	the	the	DET
brj-23389	179	6	selected	select	VERB
brj-23389	179	7	brand	brand	NOUN
brj-23389	179	8	's	's	PART
brj-23389	179	9	iconic	iconic	ADJ
brj-23389	179	10	colour	colour	NOUN
brj-23389	179	11	and	and	CCONJ
brj-23389	179	12	common	common	ADJ
brj-23389	179	13	colours	colour	NOUN
brj-23389	179	14	were	be	AUX
brj-23389	179	15	superimposed	superimpose	VERB
brj-23389	179	16	on	on	ADP
brj-23389	179	17	the	the	DET
brj-23389	179	18	brand	brand	NOUN
brj-23389	179	19	logo	logo	NOUN
brj-23389	179	20	one	one	NUM
brj-23389	179	21	by	by	ADP
brj-23389	179	22	one	one	NUM
brj-23389	179	23	in	in	ADP
brj-23389	179	24	photoshop	photoshop	NOUN
brj-23389	179	25	to	to	PART
brj-23389	179	26	create	create	VERB
brj-23389	179	27	the	the	DET
brj-23389	179	28	samples	sample	NOUN
brj-23389	179	29	.	.	PUNCT
brj-23389	180	1	the	the	DET
brj-23389	180	2	background	background	NOUN
brj-23389	180	3	canvas	canvas	NOUN
brj-23389	180	4	size	size	NOUN
brj-23389	180	5	and	and	CCONJ
brj-23389	180	6	colour	colour	NOUN
brj-23389	180	7	of	of	ADP
brj-23389	180	8	the	the	DET
brj-23389	180	9	samples	sample	NOUN
brj-23389	180	10	were	be	AUX
brj-23389	180	11	standardized	standardize	VERB
brj-23389	180	12	.	.	PUNCT
brj-23389	181	1	the	the	DET
brj-23389	181	2	samples	sample	NOUN
brj-23389	181	3	were	be	AUX
brj-23389	181	4	disrupted	disrupt	VERB
brj-23389	181	5	,	,	PUNCT
brj-23389	181	6	randomized	randomize	VERB
brj-23389	181	7	in	in	ADP
brj-23389	181	8	order	order	NOUN
brj-23389	181	9	and	and	CCONJ
brj-23389	181	10	coded	code	VERB
brj-23389	181	11	(	(	PUNCT
brj-23389	181	12	fig	fig	NOUN
brj-23389	181	13	.	.	PUNCT
brj-23389	182	1	6	6	NUM
brj-23389	182	2	)	)	PUNCT
brj-23389	182	3	.	.	PUNCT
brj-23389	183	1	subjects	subject	NOUN
brj-23389	183	2	still	still	ADV
brj-23389	183	3	used	use	VERB
brj-23389	183	4	a	a	DET
brj-23389	183	5	5	5	NUM
brj-23389	183	6	-	-	PUNCT
brj-23389	183	7	point	point	NOUN
brj-23389	183	8	scale	scale	NOUN
brj-23389	183	9	to	to	PART
brj-23389	183	10	match	match	VERB
brj-23389	183	11	picture	picture	NOUN
brj-23389	183	12	samples	sample	NOUN
brj-23389	183	13	with	with	ADP
brj-23389	183	14	imagery	imagery	NOUN
brj-23389	183	15	semantic	semantic	ADJ
brj-23389	183	16	words	word	NOUN
brj-23389	183	17	.	.	PUNCT
brj-23389	184	1	fig	fig	NOUN
brj-23389	184	2	.	.	PUNCT
brj-23389	185	1	6	6	NUM
brj-23389	185	2	.	.	X
brj-23389	185	3	sample	sample	NOUN
brj-23389	185	4	stimuli	stimulus	NOUN
brj-23389	185	5	for	for	ADP
brj-23389	185	6	experiment	experiment	NOUN
brj-23389	185	7	2	2	NUM
brj-23389	185	8	peer	peer	NOUN
brj-23389	185	9	-	-	PUNCT
brj-23389	185	10	reviewed	review	VERB
brj-23389	185	11	article	article	NOUN
brj-23389	185	12	bioresources.cnr.ncsu.edu	bioresources.cnr.ncsu.edu	NUM
brj-23389	185	13	tang	tang	PROPN
brj-23389	185	14	&	&	CCONJ
brj-23389	185	15	chen	chen	PROPN
brj-23389	185	16	(	(	PUNCT
brj-23389	185	17	2024	2024	NUM
brj-23389	185	18	)	)	PUNCT
brj-23389	185	19	.	.	PUNCT
brj-23389	186	1	“	"	PUNCT
brj-23389	186	2	colour	colour	NOUN
brj-23389	186	3	&	&	CCONJ
brj-23389	186	4	furniture	furniture	NOUN
brj-23389	186	5	branding	branding	NOUN
brj-23389	186	6	,	,	PUNCT
brj-23389	186	7	”	"	PUNCT
brj-23389	186	8	bioresources	bioresource	NOUN
brj-23389	186	9	19(2	19(2	NUM
brj-23389	186	10	)	)	PUNCT
brj-23389	186	11	,	,	PUNCT
brj-23389	186	12	2763	2763	NUM
brj-23389	186	13	-	-	SYM
brj-23389	186	14	2781	2781	NUM
brj-23389	186	15	.	.	PUNCT
brj-23389	186	16	2772	2772	NUM
brj-23389	186	17	before	before	ADP
brj-23389	186	18	the	the	DET
brj-23389	186	19	start	start	NOUN
brj-23389	186	20	of	of	ADP
brj-23389	186	21	the	the	DET
brj-23389	186	22	experiment	experiment	NOUN
brj-23389	186	23	,	,	PUNCT
brj-23389	186	24	researchers	researcher	NOUN
brj-23389	186	25	collected	collect	VERB
brj-23389	186	26	information	information	NOUN
brj-23389	186	27	on	on	ADP
brj-23389	186	28	subjects	subject	NOUN
brj-23389	186	29	’	'	PUNCT
brj-23389	186	30	characteristics	characteristic	NOUN
brj-23389	186	31	(	(	PUNCT
brj-23389	186	32	gender	gender	NOUN
brj-23389	186	33	,	,	PUNCT
brj-23389	186	34	age	age	NOUN
brj-23389	186	35	,	,	PUNCT
brj-23389	186	36	education	education	NOUN
brj-23389	186	37	,	,	PUNCT
brj-23389	186	38	and	and	CCONJ
brj-23389	186	39	figure	figure	NOUN
brj-23389	186	40	)	)	PUNCT
brj-23389	186	41	,	,	PUNCT
brj-23389	186	42	as	as	ADV
brj-23389	186	43	well	well	ADV
brj-23389	186	44	as	as	ADP
brj-23389	186	45	brand	brand	NOUN
brj-23389	186	46	familiarity	familiarity	NOUN
brj-23389	186	47	and	and	CCONJ
brj-23389	186	48	colour	colour	NOUN
brj-23389	186	49	sample	sample	NOUN
brj-23389	186	50	favourability	favourability	NOUN
brj-23389	186	51	.	.	PUNCT
brj-23389	187	1	subjects	subject	NOUN
brj-23389	187	2	were	be	AUX
brj-23389	187	3	less	less	ADV
brj-23389	187	4	familiar	familiar	ADJ
brj-23389	187	5	with	with	ADP
brj-23389	187	6	brand	brand	NOUN
brj-23389	187	7	b	b	PROPN
brj-23389	187	8	(	(	PUNCT
brj-23389	187	9	m=2.28	m=2.28	NOUN
brj-23389	187	10	,	,	PUNCT
brj-23389	187	11	sd=1.154	sd=1.154	NOUN
brj-23389	187	12	)	)	PUNCT
brj-23389	187	13	.	.	PUNCT
brj-23389	188	1	the	the	DET
brj-23389	188	2	experiment	experiment	NOUN
brj-23389	188	3	measured	measure	VERB
brj-23389	188	4	the	the	DET
brj-23389	188	5	subjects	subject	NOUN
brj-23389	188	6	’	'	PUNCT
brj-23389	188	7	figures	figure	NOUN
brj-23389	188	8	by	by	ADP
brj-23389	188	9	classifying	classify	VERB
brj-23389	188	10	them	they	PRON
brj-23389	188	11	into	into	ADP
brj-23389	188	12	four	four	NUM
brj-23389	188	13	categories	category	NOUN
brj-23389	188	14	:	:	PUNCT
brj-23389	188	15	thin	thin	ADJ
brj-23389	188	16	,	,	PUNCT
brj-23389	188	17	normal	normal	ADJ
brj-23389	188	18	,	,	PUNCT
brj-23389	188	19	fat	fat	ADJ
brj-23389	188	20	,	,	PUNCT
brj-23389	188	21	and	and	CCONJ
brj-23389	188	22	overweight	overweight	VERB
brj-23389	188	23	through	through	ADP
brj-23389	188	24	the	the	DET
brj-23389	188	25	body	body	NOUN
brj-23389	188	26	mass	mass	NOUN
brj-23389	188	27	index	index	NOUN
brj-23389	188	28	(	(	PUNCT
brj-23389	188	29	bmi	bmi	PROPN
brj-23389	188	30	)	)	PUNCT
brj-23389	188	31	,	,	PUNCT
brj-23389	188	32	which	which	PRON
brj-23389	188	33	is	be	AUX
brj-23389	188	34	equal	equal	ADJ
brj-23389	188	35	to	to	ADP
brj-23389	188	36	weight	weight	NOUN
brj-23389	188	37	(	(	PUNCT
brj-23389	188	38	kg	kg	NOUN
brj-23389	188	39	)	)	PUNCT
brj-23389	188	40	divided	divide	VERB
brj-23389	188	41	by	by	ADP
brj-23389	188	42	the	the	DET
brj-23389	188	43	square	square	NOUN
brj-23389	188	44	of	of	ADP
brj-23389	188	45	height	height	NOUN
brj-23389	188	46	(	(	PUNCT
brj-23389	188	47	m	m	NOUN
brj-23389	188	48	)	)	PUNCT
brj-23389	188	49	.	.	PUNCT
brj-23389	189	1	concerning	concern	VERB
brj-23389	189	2	the	the	DET
brj-23389	189	3	chinese	chinese	ADJ
brj-23389	189	4	standard	standard	NOUN
brj-23389	189	5	by	by	ADP
brj-23389	189	6	the	the	DET
brj-23389	189	7	national	national	PROPN
brj-23389	189	8	health	health	PROPN
brj-23389	189	9	planning	planning	PROPN
brj-23389	189	10	commission	commission	PROPN
brj-23389	189	11	,	,	PUNCT
brj-23389	189	12	adult	adult	NOUN
brj-23389	189	13	weight	weight	NOUN
brj-23389	189	14	status	status	NOUN
brj-23389	189	15	is	be	AUX
brj-23389	189	16	classified	classify	VERB
brj-23389	189	17	as	as	ADP
brj-23389	189	18	thin	thin	ADJ
brj-23389	189	19	(	(	PUNCT
brj-23389	189	20	bmi<18.5	bmi<18.5	PROPN
brj-23389	189	21	)	)	PUNCT
brj-23389	189	22	,	,	PUNCT
brj-23389	189	23	normal	normal	ADJ
brj-23389	189	24	(	(	PUNCT
brj-23389	189	25	18.5≤bmi≤23.9	18.5≤bmi≤23.9	PROPN
brj-23389	189	26	)	)	PUNCT
brj-23389	189	27	,	,	PUNCT
brj-23389	189	28	overweight	overweight	NOUN
brj-23389	189	29	(	(	PUNCT
brj-23389	189	30	24≤bmi≤27.9	24≤bmi≤27.9	NUM
brj-23389	189	31	)	)	PUNCT
brj-23389	189	32	,	,	PUNCT
brj-23389	189	33	and	and	CCONJ
brj-23389	189	34	obese	obese	NOUN
brj-23389	189	35	(	(	PUNCT
brj-23389	189	36	bmi≥28	bmi≥28	PROPN
brj-23389	189	37	)	)	PUNCT
brj-23389	189	38	.	.	PUNCT
brj-23389	190	1	in	in	ADP
brj-23389	190	2	this	this	DET
brj-23389	190	3	study	study	NOUN
brj-23389	190	4	,	,	PUNCT
brj-23389	190	5	no	no	DET
brj-23389	190	6	subjects	subject	NOUN
brj-23389	190	7	were	be	AUX
brj-23389	190	8	obese	obese	ADJ
brj-23389	190	9	,	,	PUNCT
brj-23389	190	10	with	with	ADP
brj-23389	190	11	bmis	bmis	ADJ
brj-23389	190	12	ranging	range	VERB
brj-23389	190	13	from	from	ADP
brj-23389	190	14	14.9	14.9	NUM
brj-23389	190	15	to	to	PART
brj-23389	190	16	26	26	NUM
brj-23389	190	17	.	.	PUNCT
brj-23389	191	1	data	datum	NOUN
brj-23389	191	2	results	result	NOUN
brj-23389	191	3	and	and	CCONJ
brj-23389	191	4	analysis	analysis	NOUN
brj-23389	191	5	a	a	DET
brj-23389	191	6	total	total	NOUN
brj-23389	191	7	of	of	ADP
brj-23389	191	8	40	40	NUM
brj-23389	191	9	valid	valid	ADJ
brj-23389	191	10	sample	sample	NOUN
brj-23389	191	11	data	datum	NOUN
brj-23389	191	12	were	be	AUX
brj-23389	191	13	obtained	obtain	VERB
brj-23389	191	14	from	from	ADP
brj-23389	191	15	the	the	DET
brj-23389	191	16	experiment	experiment	NOUN
brj-23389	191	17	.	.	PUNCT
brj-23389	192	1	independent	independent	ADJ
brj-23389	192	2	samples	sample	NOUN
brj-23389	192	3	t	t	NOUN
brj-23389	192	4	-	-	PUNCT
brj-23389	192	5	tests	test	NOUN
brj-23389	192	6	were	be	AUX
brj-23389	192	7	conducted	conduct	VERB
brj-23389	192	8	on	on	ADP
brj-23389	192	9	the	the	DET
brj-23389	192	10	results	result	NOUN
brj-23389	192	11	of	of	ADP
brj-23389	192	12	matching	match	VERB
brj-23389	192	13	the	the	DET
brj-23389	192	14	brand	brand	NOUN
brj-23389	192	15	's	's	PART
brj-23389	192	16	iconic	iconic	ADJ
brj-23389	192	17	colour	colour	NOUN
brj-23389	192	18	(	(	PUNCT
brj-23389	192	19	sample	sample	NOUN
brj-23389	192	20	2	2	NUM
brj-23389	192	21	)	)	PUNCT
brj-23389	192	22	with	with	ADP
brj-23389	192	23	the	the	DET
brj-23389	192	24	imagery	imagery	NOUN
brj-23389	192	25	semantic	semantic	ADJ
brj-23389	192	26	words	word	NOUN
brj-23389	192	27	of	of	ADP
brj-23389	192	28	each	each	DET
brj-23389	192	29	common	common	ADJ
brj-23389	192	30	colour	colour	NOUN
brj-23389	192	31	,	,	PUNCT
brj-23389	192	32	respectively	respectively	ADV
brj-23389	192	33	.	.	PUNCT
brj-23389	193	1	total	total	ADJ
brj-23389	193	2	scores	score	NOUN
brj-23389	193	3	corresponding	correspond	VERB
brj-23389	193	4	to	to	ADP
brj-23389	193	5	the	the	DET
brj-23389	193	6	five	five	NUM
brj-23389	193	7	dimensions	dimension	NOUN
brj-23389	193	8	were	be	AUX
brj-23389	193	9	used	use	VERB
brj-23389	193	10	as	as	ADP
brj-23389	193	11	the	the	DET
brj-23389	193	12	test	test	NOUN
brj-23389	193	13	variables	variable	NOUN
brj-23389	193	14	,	,	PUNCT
brj-23389	193	15	and	and	CCONJ
brj-23389	193	16	the	the	DET
brj-23389	193	17	colour	colour	NOUN
brj-23389	193	18	samples	sample	NOUN
brj-23389	193	19	were	be	AUX
brj-23389	193	20	used	use	VERB
brj-23389	193	21	as	as	ADP
brj-23389	193	22	the	the	DET
brj-23389	193	23	grouping	grouping	NOUN
brj-23389	193	24	variables	variable	NOUN
brj-23389	193	25	for	for	ADP
brj-23389	193	26	two	two	NUM
brj-23389	193	27	-	-	PUNCT
brj-23389	193	28	by	by	ADP
brj-23389	193	29	-	-	PUNCT
brj-23389	193	30	two	two	NUM
brj-23389	193	31	analyses	analysis	NOUN
brj-23389	193	32	,	,	PUNCT
brj-23389	193	33	as	as	SCONJ
brj-23389	193	34	captured	capture	VERB
brj-23389	193	35	in	in	ADP
brj-23389	193	36	table	table	NOUN
brj-23389	193	37	1	1	NUM
brj-23389	193	38	.	.	PUNCT
brj-23389	194	1	in	in	ADP
brj-23389	194	2	the	the	DET
brj-23389	194	3	group	group	NOUN
brj-23389	194	4	normalcy	normalcy	NOUN
brj-23389	194	5	test	test	VERB
brj-23389	194	6	,	,	PUNCT
brj-23389	194	7	the	the	DET
brj-23389	194	8	samples	sample	NOUN
brj-23389	194	9	as	as	ADP
brj-23389	194	10	a	a	DET
brj-23389	194	11	whole	whole	NOUN
brj-23389	194	12	obey	obey	VERB
brj-23389	194	13	the	the	DET
brj-23389	194	14	normal	normal	ADJ
brj-23389	194	15	distribution	distribution	NOUN
brj-23389	194	16	(	(	PUNCT
brj-23389	194	17	p>0.05	p>0.05	NOUN
brj-23389	194	18	)	)	PUNCT
brj-23389	194	19	.	.	PUNCT
brj-23389	195	1	table	table	NOUN
brj-23389	195	2	1	1	NUM
brj-23389	195	3	.	.	PUNCT
brj-23389	196	1	results	result	NOUN
brj-23389	196	2	of	of	ADP
brj-23389	196	3	independent	independent	ADJ
brj-23389	196	4	samples	sample	NOUN
brj-23389	196	5	t	t	NOUN
brj-23389	196	6	-	-	PUNCT
brj-23389	196	7	tests	test	NOUN
brj-23389	196	8	colour	colour	NOUN
brj-23389	196	9	sample	sample	NOUN
brj-23389	196	10	mean	mean	VERB
brj-23389	196	11	standard	standard	ADJ
brj-23389	196	12	deviation	deviation	NOUN
brj-23389	196	13	levene	levene	NOUN
brj-23389	196	14	variance	variance	NOUN
brj-23389	196	15	equality	equality	NOUN
brj-23389	196	16	test	test	NOUN
brj-23389	196	17	independent	independent	ADJ
brj-23389	196	18	-	-	PUNCT
brj-23389	196	19	samples	sample	NOUN
brj-23389	196	20	t	t	NOUN
brj-23389	196	21	test	test	NOUN
brj-23389	197	1	f	f	PROPN
brj-23389	197	2	p	p	PROPN
brj-23389	197	3	t	t	PROPN
brj-23389	197	4	df	df	PROPN
brj-23389	197	5	sig	sig	PROPN
brj-23389	197	6	.	.	PUNCT
brj-23389	198	1	(	(	PUNCT
brj-23389	198	2	2	2	NUM
brj-23389	198	3	-	-	PUNCT
brj-23389	198	4	tailed	tailed	ADJ
brj-23389	198	5	)	)	PUNCT
brj-23389	198	6	total	total	ADJ
brj-23389	198	7	scores	score	NOUN
brj-23389	198	8	of	of	ADP
brj-23389	198	9	imagery	imagery	NOUN
brj-23389	198	10	semantic	semantic	ADJ
brj-23389	198	11	matching	match	VERB
brj-23389	198	12	1	1	NUM
brj-23389	198	13	-	-	PUNCT
brj-23389	198	14	red	red	ADJ
brj-23389	198	15	129	129	NUM
brj-23389	198	16	6.745	6.745	NUM
brj-23389	198	17	8.308	8.308	NUM
brj-23389	198	18	0.02	0.02	NUM
brj-23389	198	19	−3.101	−3.101	VERB
brj-23389	198	20	5.120	5.120	NUM
brj-23389	198	21	0.026	0.026	NUM
brj-23389	198	22	3	3	NUM
brj-23389	198	23	-	-	PUNCT
brj-23389	198	24	green	green	ADJ
brj-23389	198	25	126.8	126.8	NUM
brj-23389	198	26	6.140	6.140	NUM
brj-23389	198	27	6.204	6.204	NUM
brj-23389	198	28	0.037	0.037	NUM
brj-23389	198	29	−4.103	−4.103	VERB
brj-23389	198	30	5.339	5.339	NUM
brj-23389	198	31	0.008	0.008	NUM
brj-23389	198	32	4	4	NUM
brj-23389	198	33	-	-	PUNCT
brj-23389	198	34	blue	blue	ADJ
brj-23389	198	35	139.2	139.2	NUM
brj-23389	198	36	2.168	2.168	NUM
brj-23389	198	37	0.435	0.435	NUM
brj-23389	198	38	0.528	0.528	NUM
brj-23389	198	39	0.134	0.134	NUM
brj-23389	198	40	8	8	NUM
brj-23389	198	41	0.897	0.897	NUM
brj-23389	198	42	5	5	NUM
brj-23389	198	43	-	-	PUNCT
brj-23389	198	44	yellow	yellow	ADJ
brj-23389	198	45	128.8	128.8	NUM
brj-23389	198	46	8.044	8.044	NUM
brj-23389	198	47	2.859	2.859	NUM
brj-23389	198	48	0.129	0.129	NUM
brj-23389	199	1	−2.703	−2.703	NUM
brj-23389	199	2	8	8	NUM
brj-23389	199	3	0.027	0.027	NUM
brj-23389	199	4	6	6	NUM
brj-23389	199	5	-	-	PUNCT
brj-23389	199	6	orange	orange	NOUN
brj-23389	199	7	132.8	132.8	NUM
brj-23389	199	8	5.215	5.215	NUM
brj-23389	199	9	3.301	3.301	NUM
brj-23389	199	10	0.107	0.107	NUM
brj-23389	199	11	−2.388	−2.388	NUM
brj-23389	199	12	8	8	NUM
brj-23389	199	13	0.044	0.044	NUM
brj-23389	199	14	7	7	NUM
brj-23389	199	15	-	-	PUNCT
brj-23389	199	16	violet	violet	NOUN
brj-23389	199	17	135	135	NUM
brj-23389	199	18	10.296	10.296	NUM
brj-23389	199	19	10.611	10.611	NUM
brj-23389	199	20	0.012	0.012	NUM
brj-23389	199	21	−0.843	−0.843	NUM
brj-23389	199	22	4.489	4.489	NUM
brj-23389	199	23	0.442	0.442	NUM
brj-23389	199	24	in	in	ADP
brj-23389	199	25	the	the	DET
brj-23389	199	26	independent	independent	ADJ
brj-23389	199	27	samples	sample	NOUN
brj-23389	199	28	t	t	NOUN
brj-23389	199	29	-	-	PUNCT
brj-23389	199	30	tests	test	NOUN
brj-23389	199	31	,	,	PUNCT
brj-23389	199	32	colour	colour	NOUN
brj-23389	199	33	sample	sample	NOUN
brj-23389	199	34	1	1	NUM
brj-23389	199	35	(	(	PUNCT
brj-23389	199	36	msample1=129	msample1=129	NOUN
brj-23389	199	37	,	,	PUNCT
brj-23389	199	38	sd=6.745	sd=6.745	ADJ
brj-23389	199	39	,	,	PUNCT
brj-23389	199	40	t=−3.101	t=−3.101	PROPN
brj-23389	199	41	,	,	PUNCT
brj-23389	199	42	p=0.026<0.05	p=0.026<0.05	PROPN
brj-23389	199	43	)	)	PUNCT
brj-23389	199	44	,	,	PUNCT
brj-23389	199	45	colour	colour	NOUN
brj-23389	199	46	sample	sample	NOUN
brj-23389	199	47	3	3	NUM
brj-23389	199	48	(	(	PUNCT
brj-23389	199	49	msample3=126.8	msample3=126.8	NOUN
brj-23389	199	50	,	,	PUNCT
brj-23389	199	51	sd=6.140	sd=6.140	ADJ
brj-23389	199	52	,	,	PUNCT
brj-23389	199	53	t=−4.103	t=−4.103	ADJ
brj-23389	199	54	p=0.008<0.05	p=0.008<0.05	NOUN
brj-23389	199	55	)	)	PUNCT
brj-23389	199	56	,	,	PUNCT
brj-23389	199	57	colour	colour	NOUN
brj-23389	199	58	sample	sample	NOUN
brj-23389	199	59	5	5	NUM
brj-23389	199	60	(	(	PUNCT
brj-23389	199	61	msample5=128.8	msample5=128.8	NOUN
brj-23389	199	62	,	,	PUNCT
brj-23389	199	63	sd=8.044	sd=8.044	PROPN
brj-23389	199	64	,	,	PUNCT
brj-23389	199	65	t=−2.703	t=−2.703	NOUN
brj-23389	199	66	,	,	PUNCT
brj-23389	199	67	p=0.027<0.05	p=0.027<0.05	PROPN
brj-23389	199	68	)	)	PUNCT
brj-23389	199	69	,	,	PUNCT
brj-23389	199	70	and	and	CCONJ
brj-23389	199	71	colour	colour	NOUN
brj-23389	199	72	sample	sample	NOUN
brj-23389	199	73	6	6	NUM
brj-23389	199	74	(	(	PUNCT
brj-23389	199	75	msample6=132.8	msample6=132.8	PROPN
brj-23389	199	76	,	,	PUNCT
brj-23389	199	77	sd=5.215	sd=5.215	ADJ
brj-23389	199	78	t=−2.388	t=−2.388	NOUN
brj-23389	199	79	,	,	PUNCT
brj-23389	199	80	p=0.044<0.05	p=0.044<0.05	PROPN
brj-23389	199	81	)	)	PUNCT
brj-23389	199	82	all	all	PRON
brj-23389	199	83	show	show	VERB
brj-23389	199	84	significant	significant	ADJ
brj-23389	199	85	differences	difference	NOUN
brj-23389	199	86	from	from	ADP
brj-23389	199	87	colour	colour	NOUN
brj-23389	199	88	sample	sample	NOUN
brj-23389	199	89	2	2	NUM
brj-23389	199	90	(	(	PUNCT
brj-23389	199	91	msample2=139	msample2=139	PROPN
brj-23389	199	92	,	,	PUNCT
brj-23389	199	93	sd=2.550	sd=2.550	NOUN
brj-23389	199	94	)	)	PUNCT
brj-23389	199	95	.	.	PUNCT
brj-23389	200	1	there	there	PRON
brj-23389	200	2	is	be	VERB
brj-23389	200	3	no	no	DET
brj-23389	200	4	statistically	statistically	ADV
brj-23389	200	5	significant	significant	ADJ
brj-23389	200	6	difference	difference	NOUN
brj-23389	200	7	between	between	ADP
brj-23389	200	8	colour	colour	NOUN
brj-23389	200	9	sample	sample	NOUN
brj-23389	200	10	4	4	NUM
brj-23389	200	11	(	(	PUNCT
brj-23389	200	12	msample4=139.2	msample4=139.2	PROPN
brj-23389	200	13	,	,	PUNCT
brj-23389	200	14	sd=2.168	sd=2.168	NOUN
brj-23389	200	15	,	,	PUNCT
brj-23389	200	16	t=0.134	t=0.134	NUM
brj-23389	200	17	,	,	PUNCT
brj-23389	200	18	p=0.897>0.05	p=0.897>0.05	NOUN
brj-23389	200	19	)	)	PUNCT
brj-23389	200	20	,	,	PUNCT
brj-23389	200	21	colour	colour	NOUN
brj-23389	200	22	sample	sample	NOUN
brj-23389	200	23	7	7	NUM
brj-23389	200	24	(	(	PUNCT
brj-23389	200	25	msample7=135	msample7=135	NOUN
brj-23389	200	26	,	,	PUNCT
brj-23389	200	27	sd=10.296	sd=10.296	NOUN
brj-23389	200	28	,	,	PUNCT
brj-23389	200	29	t=−0.843	t=−0.843	PROPN
brj-23389	200	30	,	,	PUNCT
brj-23389	200	31	p=0.442>0.05	p=0.442>0.05	NOUN
brj-23389	200	32	)	)	PUNCT
brj-23389	200	33	and	and	CCONJ
brj-23389	200	34	colour	colour	NOUN
brj-23389	200	35	sample	sample	NOUN
brj-23389	200	36	2	2	NUM
brj-23389	200	37	.	.	PUNCT
brj-23389	201	1	therefore	therefore	ADV
brj-23389	201	2	,	,	PUNCT
brj-23389	201	3	it	it	PRON
brj-23389	201	4	is	be	AUX
brj-23389	201	5	not	not	PART
brj-23389	201	6	yet	yet	ADV
brj-23389	201	7	statistically	statistically	ADV
brj-23389	201	8	possible	possible	ADJ
brj-23389	201	9	to	to	PART
brj-23389	201	10	conclude	conclude	VERB
brj-23389	201	11	that	that	SCONJ
brj-23389	201	12	there	there	PRON
brj-23389	201	13	is	be	VERB
brj-23389	201	14	a	a	DET
brj-23389	201	15	statistically	statistically	ADV
brj-23389	201	16	significant	significant	ADJ
brj-23389	201	17	difference	difference	NOUN
brj-23389	201	18	between	between	ADP
brj-23389	201	19	colour	colour	NOUN
brj-23389	201	20	sample	sample	NOUN
brj-23389	201	21	4	4	NUM
brj-23389	201	22	,	,	PUNCT
brj-23389	201	23	colour	colour	NOUN
brj-23389	201	24	sample	sample	NOUN
brj-23389	201	25	7	7	NUM
brj-23389	201	26	and	and	CCONJ
brj-23389	201	27	colour	colour	NOUN
brj-23389	201	28	sample	sample	NOUN
brj-23389	201	29	2	2	NUM
brj-23389	201	30	in	in	ADP
brj-23389	201	31	terms	term	NOUN
brj-23389	201	32	of	of	ADP
brj-23389	201	33	the	the	DET
brj-23389	201	34	assessment	assessment	NOUN
brj-23389	201	35	of	of	ADP
brj-23389	201	36	imagery	imagery	NOUN
brj-23389	201	37	semantics	semantic	NOUN
brj-23389	201	38	.	.	PUNCT
brj-23389	202	1	combining	combine	VERB
brj-23389	202	2	the	the	DET
brj-23389	202	3	mean	mean	ADJ
brj-23389	202	4	values	value	NOUN
brj-23389	202	5	with	with	ADP
brj-23389	202	6	the	the	DET
brj-23389	202	7	h	h	NOUN
brj-23389	202	8	-	-	PUNCT
brj-23389	202	9	values	value	NOUN
brj-23389	202	10	of	of	ADP
brj-23389	202	11	the	the	DET
brj-23389	202	12	colour	colour	NOUN
brj-23389	202	13	samples	sample	NOUN
brj-23389	202	14	,	,	PUNCT
brj-23389	202	15	the	the	PRON
brj-23389	202	16	more	more	ADV
brj-23389	202	17	similar	similar	ADJ
brj-23389	202	18	the	the	DET
brj-23389	202	19	colour	colour	NOUN
brj-23389	202	20	samples	sample	NOUN
brj-23389	202	21	are	be	AUX
brj-23389	202	22	in	in	ADP
brj-23389	202	23	terms	term	NOUN
brj-23389	202	24	of	of	ADP
brj-23389	202	25	hue	hue	NOUN
brj-23389	202	26	to	to	ADP
brj-23389	202	27	the	the	DET
brj-23389	202	28	brand	brand	NOUN
brj-23389	202	29	’s	’s	PART
brj-23389	202	30	iconic	iconic	ADJ
brj-23389	202	31	colour	colour	NOUN
brj-23389	202	32	,	,	PUNCT
brj-23389	202	33	the	the	PRON
brj-23389	202	34	higher	high	ADJ
brj-23389	202	35	the	the	DET
brj-23389	202	36	degree	degree	NOUN
brj-23389	202	37	of	of	ADP
brj-23389	202	38	conformity	conformity	NOUN
brj-23389	202	39	to	to	ADP
brj-23389	202	40	the	the	DET
brj-23389	202	41	imagery	imagery	NOUN
brj-23389	202	42	semantic	semantic	ADJ
brj-23389	202	43	words	word	NOUN
brj-23389	202	44	,	,	PUNCT
brj-23389	202	45	and	and	CCONJ
brj-23389	202	46	the	the	PRON
brj-23389	202	47	higher	high	ADJ
brj-23389	202	48	the	the	DET
brj-23389	202	49	corresponding	corresponding	ADJ
brj-23389	202	50	assessment	assessment	NOUN
brj-23389	202	51	scores	score	NOUN
brj-23389	202	52	.	.	PUNCT
brj-23389	203	1	as	as	SCONJ
brj-23389	203	2	shown	show	VERB
brj-23389	203	3	by	by	ADP
brj-23389	203	4	the	the	DET
brj-23389	203	5	brand	brand	NOUN
brj-23389	203	6	familiarity	familiarity	NOUN
brj-23389	203	7	,	,	PUNCT
brj-23389	203	8	the	the	DET
brj-23389	203	9	brand	brand	NOUN
brj-23389	203	10	’s	’s	PART
brj-23389	203	11	iconic	iconic	ADJ
brj-23389	203	12	colour	colour	NOUN
brj-23389	203	13	selected	select	VERB
brj-23389	203	14	in	in	ADP
brj-23389	203	15	the	the	DET
brj-23389	203	16	experiment	experiment	NOUN
brj-23389	203	17	was	be	AUX
brj-23389	203	18	a	a	DET
brj-23389	203	19	brand	brand	NOUN
brj-23389	203	20	-	-	PUNCT
brj-23389	203	21	new	new	ADJ
brj-23389	203	22	symbol	symbol	NOUN
brj-23389	203	23	for	for	ADP
brj-23389	203	24	the	the	DET
brj-23389	203	25	subjects	subject	NOUN
brj-23389	203	26	.	.	PUNCT
brj-23389	204	1	no	no	DET
brj-23389	204	2	brand	brand	NOUN
brj-23389	204	3	association	association	NOUN
brj-23389	204	4	has	have	AUX
brj-23389	204	5	yet	yet	ADV
brj-23389	204	6	been	be	AUX
brj-23389	204	7	formed	form	VERB
brj-23389	204	8	in	in	ADP
brj-23389	204	9	their	their	PRON
brj-23389	204	10	memory	memory	NOUN
brj-23389	204	11	,	,	PUNCT
brj-23389	204	12	and	and	CCONJ
brj-23389	204	13	the	the	DET
brj-23389	204	14	resulting	result	VERB
brj-23389	204	15	perception	perception	NOUN
brj-23389	204	16	is	be	AUX
brj-23389	204	17	mainly	mainly	ADV
brj-23389	204	18	based	base	VERB
brj-23389	204	19	on	on	ADP
brj-23389	204	20	activated	activated	ADJ
brj-23389	204	21	association	association	NOUN
brj-23389	204	22	triggered	trigger	VERB
brj-23389	204	23	by	by	ADP
brj-23389	204	24	the	the	DET
brj-23389	204	25	referential	referential	ADJ
brj-23389	204	26	meaning	meaning	NOUN
brj-23389	204	27	of	of	ADP
brj-23389	204	28	the	the	DET
brj-23389	204	29	colour	colour	NOUN
brj-23389	204	30	(	(	PUNCT
brj-23389	204	31	sample	sample	NOUN
brj-23389	204	32	4	4	NUM
brj-23389	204	33	)	)	PUNCT
brj-23389	204	34	.	.	PUNCT
brj-23389	205	1	these	these	DET
brj-23389	205	2	results	result	NOUN
brj-23389	205	3	are	be	AUX
brj-23389	205	4	largely	largely	ADV
brj-23389	205	5	dependent	dependent	ADJ
brj-23389	205	6	on	on	ADP
brj-23389	205	7	the	the	DET
brj-23389	205	8	familiar	familiar	ADJ
brj-23389	205	9	cue	cue	NOUN
brj-23389	205	10	of	of	ADP
brj-23389	205	11	blue	blue	NOUN
brj-23389	205	12	,	,	PUNCT
brj-23389	205	13	which	which	PRON
brj-23389	205	14	is	be	AUX
brj-23389	205	15	why	why	SCONJ
brj-23389	205	16	the	the	DET
brj-23389	205	17	mean	mean	ADJ
brj-23389	205	18	score	score	NOUN
brj-23389	205	19	for	for	ADP
brj-23389	205	20	the	the	DET
brj-23389	205	21	assessment	assessment	NOUN
brj-23389	205	22	of	of	ADP
brj-23389	205	23	sample	sample	NOUN
brj-23389	205	24	4	4	NUM
brj-23389	205	25	is	be	AUX
brj-23389	205	26	higher	high	ADJ
brj-23389	205	27	than	than	ADP
brj-23389	205	28	that	that	PRON
brj-23389	205	29	of	of	ADP
brj-23389	205	30	the	the	DET
brj-23389	205	31	brand	brand	NOUN
brj-23389	205	32	's	's	PART
brj-23389	205	33	iconic	iconic	ADJ
brj-23389	205	34	colour	colour	NOUN
brj-23389	205	35	.	.	PUNCT
brj-23389	206	1	thus	thus	ADV
brj-23389	206	2	,	,	PUNCT
brj-23389	206	3	h2a	h2a	PROPN
brj-23389	206	4	is	be	AUX
brj-23389	206	5	supported	support	VERB
brj-23389	206	6	by	by	ADP
brj-23389	206	7	the	the	DET
brj-23389	206	8	validation	validation	NOUN
brj-23389	206	9	.	.	PUNCT
brj-23389	207	1	peer	peer	NOUN
brj-23389	207	2	-	-	PUNCT
brj-23389	207	3	reviewed	review	VERB
brj-23389	207	4	article	article	NOUN
brj-23389	207	5	bioresources.cnr.ncsu.edu	bioresources.cnr.ncsu.edu	NUM
brj-23389	207	6	tang	tang	PROPN
brj-23389	207	7	&	&	CCONJ
brj-23389	207	8	chen	chen	PROPN
brj-23389	207	9	(	(	PUNCT
brj-23389	207	10	2024	2024	NUM
brj-23389	207	11	)	)	PUNCT
brj-23389	207	12	.	.	PUNCT
brj-23389	208	1	“	"	PUNCT
brj-23389	208	2	colour	colour	NOUN
brj-23389	208	3	&	&	CCONJ
brj-23389	208	4	furniture	furniture	NOUN
brj-23389	208	5	branding	branding	NOUN
brj-23389	208	6	,	,	PUNCT
brj-23389	208	7	”	"	PUNCT
brj-23389	208	8	bioresources	bioresource	NOUN
brj-23389	208	9	19(2	19(2	NUM
brj-23389	208	10	)	)	PUNCT
brj-23389	208	11	,	,	PUNCT
brj-23389	208	12	2763	2763	NUM
brj-23389	208	13	-	-	SYM
brj-23389	208	14	2781	2781	NUM
brj-23389	208	15	.	.	PUNCT
brj-23389	209	1	2773	2773	NUM
brj-23389	209	2	gender	gender	NOUN
brj-23389	209	3	,	,	PUNCT
brj-23389	209	4	age	age	NOUN
brj-23389	209	5	,	,	PUNCT
brj-23389	209	6	education	education	NOUN
brj-23389	209	7	,	,	PUNCT
brj-23389	209	8	figure	figure	NOUN
brj-23389	209	9	,	,	PUNCT
brj-23389	209	10	brand	brand	NOUN
brj-23389	209	11	familiarity	familiarity	NOUN
brj-23389	209	12	and	and	CCONJ
brj-23389	209	13	favourability	favourability	NOUN
brj-23389	209	14	of	of	ADP
brj-23389	209	15	the	the	DET
brj-23389	209	16	common	common	ADJ
brj-23389	209	17	colour	colour	NOUN
brj-23389	209	18	sample	sample	NOUN
brj-23389	209	19	were	be	AUX
brj-23389	209	20	used	use	VERB
brj-23389	209	21	as	as	ADP
brj-23389	209	22	independent	independent	ADJ
brj-23389	209	23	variables	variable	NOUN
brj-23389	209	24	and	and	CCONJ
brj-23389	209	25	favourability	favourability	NOUN
brj-23389	209	26	of	of	ADP
brj-23389	209	27	the	the	DET
brj-23389	209	28	brand	brand	NOUN
brj-23389	209	29	's	's	PART
brj-23389	209	30	iconic	iconic	ADJ
brj-23389	209	31	colour	colour	NOUN
brj-23389	209	32	was	be	AUX
brj-23389	209	33	used	use	VERB
brj-23389	209	34	as	as	ADP
brj-23389	209	35	the	the	DET
brj-23389	209	36	dependent	dependent	ADJ
brj-23389	209	37	variable	variable	NOUN
brj-23389	209	38	for	for	ADP
brj-23389	209	39	the	the	DET
brj-23389	209	40	stepwise	stepwise	PROPN
brj-23389	209	41	regression	regression	NOUN
brj-23389	209	42	analysis	analysis	NOUN
brj-23389	209	43	,	,	PUNCT
brj-23389	209	44	as	as	SCONJ
brj-23389	209	45	captured	capture	VERB
brj-23389	209	46	in	in	ADP
brj-23389	209	47	table	table	NOUN
brj-23389	209	48	2	2	NUM
brj-23389	209	49	.	.	PUNCT
brj-23389	210	1	after	after	ADP
brj-23389	210	2	the	the	DET
brj-23389	210	3	automatic	automatic	ADJ
brj-23389	210	4	test	test	NOUN
brj-23389	210	5	of	of	ADP
brj-23389	210	6	the	the	DET
brj-23389	210	7	regression	regression	NOUN
brj-23389	210	8	model	model	NOUN
brj-23389	210	9	,	,	PUNCT
brj-23389	210	10	the	the	DET
brj-23389	210	11	explanatory	explanatory	ADJ
brj-23389	210	12	variables	variable	NOUN
brj-23389	210	13	including	include	VERB
brj-23389	210	14	age	age	NOUN
brj-23389	210	15	,	,	PUNCT
brj-23389	210	16	brand	brand	NOUN
brj-23389	210	17	familiarity	familiarity	NOUN
brj-23389	210	18	,	,	PUNCT
brj-23389	210	19	favourabilitysample1	favourabilitysample1	PROPN
brj-23389	210	20	,	,	PUNCT
brj-23389	210	21	favourabilitysample3	favourabilitysample3	PROPN
brj-23389	210	22	,	,	PUNCT
brj-23389	210	23	favourabilitysample5	favourabilitysample5	PROPN
brj-23389	210	24	,	,	PUNCT
brj-23389	210	25	and	and	CCONJ
brj-23389	210	26	favourabilitysample7	favourabilitysample7	AUX
brj-23389	210	27	all	all	PRON
brj-23389	210	28	have	have	VERB
brj-23389	210	29	insignificant	insignificant	ADJ
brj-23389	210	30	linear	linear	ADJ
brj-23389	210	31	relationships	relationship	NOUN
brj-23389	210	32	with	with	ADP
brj-23389	210	33	the	the	DET
brj-23389	210	34	explained	explain	VERB
brj-23389	210	35	variables	variable	NOUN
brj-23389	210	36	,	,	PUNCT
brj-23389	210	37	so	so	SCONJ
brj-23389	210	38	these	these	DET
brj-23389	210	39	variables	variable	NOUN
brj-23389	210	40	should	should	AUX
brj-23389	210	41	not	not	PART
brj-23389	210	42	be	be	AUX
brj-23389	210	43	kept	keep	VERB
brj-23389	210	44	in	in	ADP
brj-23389	210	45	the	the	DET
brj-23389	210	46	regression	regression	NOUN
brj-23389	210	47	equation	equation	NOUN
brj-23389	210	48	.	.	PUNCT
brj-23389	211	1	in	in	ADP
brj-23389	211	2	the	the	DET
brj-23389	211	3	end	end	NOUN
brj-23389	211	4	,	,	PUNCT
brj-23389	211	5	the	the	DET
brj-23389	211	6	remaining	remain	VERB
brj-23389	211	7	five	five	NUM
brj-23389	211	8	variables	variable	NOUN
brj-23389	211	9	,	,	PUNCT
brj-23389	211	10	gender	gender	NOUN
brj-23389	211	11	,	,	PUNCT
brj-23389	211	12	education	education	NOUN
brj-23389	211	13	,	,	PUNCT
brj-23389	211	14	figure	figure	NOUN
brj-23389	211	15	,	,	PUNCT
brj-23389	211	16	favourabilitysample4	favourabilitysample4	NOUN
brj-23389	211	17	,	,	PUNCT
brj-23389	211	18	and	and	CCONJ
brj-23389	211	19	favourabilitysample6	favourabilitysample6	NOUN
brj-23389	211	20	,	,	PUNCT
brj-23389	211	21	were	be	AUX
brj-23389	211	22	kept	keep	VERB
brj-23389	211	23	in	in	ADP
brj-23389	211	24	the	the	DET
brj-23389	211	25	regression	regression	NOUN
brj-23389	211	26	equation	equation	NOUN
brj-23389	211	27	.	.	PUNCT
brj-23389	212	1	since	since	SCONJ
brj-23389	212	2	there	there	PRON
brj-23389	212	3	are	be	VERB
brj-23389	212	4	multiple	multiple	ADJ
brj-23389	212	5	explanatory	explanatory	ADJ
brj-23389	212	6	variables	variable	NOUN
brj-23389	212	7	in	in	ADP
brj-23389	212	8	this	this	DET
brj-23389	212	9	equation	equation	NOUN
brj-23389	212	10	,	,	PUNCT
brj-23389	212	11	the	the	DET
brj-23389	212	12	coefficient	coefficient	NOUN
brj-23389	212	13	of	of	ADP
brj-23389	212	14	determination	determination	NOUN
brj-23389	212	15	concerning	concern	VERB
brj-23389	212	16	adjusted	adjusted	ADJ
brj-23389	212	17	r2	r2	NOUN
brj-23389	212	18	was	be	AUX
brj-23389	212	19	chosen	choose	VERB
brj-23389	212	20	.	.	PUNCT
brj-23389	213	1	the	the	DET
brj-23389	213	2	regression	regression	NOUN
brj-23389	213	3	equation	equation	NOUN
brj-23389	213	4	explains	explain	VERB
brj-23389	213	5	51.4	51.4	NUM
brj-23389	213	6	%	%	NOUN
brj-23389	213	7	of	of	ADP
brj-23389	213	8	the	the	DET
brj-23389	213	9	variation	variation	NOUN
brj-23389	213	10	in	in	ADP
brj-23389	213	11	preference	preference	NOUN
brj-23389	213	12	for	for	ADP
brj-23389	213	13	the	the	DET
brj-23389	213	14	brand	brand	NOUN
brj-23389	213	15	's	's	PART
brj-23389	213	16	iconic	iconic	ADJ
brj-23389	213	17	colour	colour	NOUN
brj-23389	213	18	(	(	PUNCT
brj-23389	213	19	adjusted	adjust	VERB
brj-23389	213	20	r2=0.514	r2=0.514	NOUN
brj-23389	213	21	)	)	PUNCT
brj-23389	213	22	.	.	PUNCT
brj-23389	214	1	the	the	DET
brj-23389	214	2	regression	regression	NOUN
brj-23389	214	3	model	model	NOUN
brj-23389	214	4	passed	pass	VERB
brj-23389	214	5	the	the	DET
brj-23389	214	6	f	f	NOUN
brj-23389	214	7	-	-	PUNCT
brj-23389	214	8	test	test	NOUN
brj-23389	214	9	(	(	PUNCT
brj-23389	214	10	f=9.233	f=9.233	X
brj-23389	214	11	,	,	PUNCT
brj-23389	214	12	p=0.000<0.05	p=0.000<0.05	PROPN
brj-23389	214	13	)	)	PUNCT
brj-23389	214	14	,	,	PUNCT
brj-23389	214	15	indicating	indicate	VERB
brj-23389	214	16	that	that	SCONJ
brj-23389	214	17	the	the	DET
brj-23389	214	18	model	model	NOUN
brj-23389	214	19	is	be	AUX
brj-23389	214	20	valid	valid	ADJ
brj-23389	214	21	.	.	PUNCT
brj-23389	215	1	all	all	PRON
brj-23389	215	2	of	of	ADP
brj-23389	215	3	the	the	DET
brj-23389	215	4	vif	vif	NOUN
brj-23389	215	5	values	value	NOUN
brj-23389	215	6	in	in	ADP
brj-23389	215	7	the	the	DET
brj-23389	215	8	model	model	NOUN
brj-23389	215	9	can	can	AUX
brj-23389	215	10	be	be	AUX
brj-23389	215	11	found	find	VERB
brj-23389	215	12	to	to	PART
brj-23389	215	13	be	be	AUX
brj-23389	215	14	less	less	ADJ
brj-23389	215	15	than	than	ADP
brj-23389	215	16	5	5	NUM
brj-23389	215	17	,	,	PUNCT
brj-23389	215	18	which	which	PRON
brj-23389	215	19	means	mean	VERB
brj-23389	215	20	that	that	SCONJ
brj-23389	215	21	there	there	PRON
brj-23389	215	22	is	be	VERB
brj-23389	215	23	no	no	DET
brj-23389	215	24	multicollinearity	multicollinearity	NOUN
brj-23389	215	25	.	.	PUNCT
brj-23389	216	1	moreover	moreover	ADV
brj-23389	216	2	,	,	PUNCT
brj-23389	216	3	the	the	DET
brj-23389	216	4	d	d	PROPN
brj-23389	216	5	-	-	PUNCT
brj-23389	216	6	w	w	NOUN
brj-23389	216	7	value	value	NOUN
brj-23389	216	8	around	around	ADP
brj-23389	216	9	2	2	NUM
brj-23389	216	10	indicates	indicate	VERB
brj-23389	216	11	that	that	SCONJ
brj-23389	216	12	there	there	PRON
brj-23389	216	13	is	be	VERB
brj-23389	216	14	no	no	DET
brj-23389	216	15	auto	auto	NOUN
brj-23389	216	16	-	-	PUNCT
brj-23389	216	17	correlation	correlation	NOUN
brj-23389	216	18	in	in	ADP
brj-23389	216	19	the	the	DET
brj-23389	216	20	model	model	NOUN
brj-23389	216	21	,	,	PUNCT
brj-23389	216	22	and	and	CCONJ
brj-23389	216	23	there	there	PRON
brj-23389	216	24	is	be	VERB
brj-23389	216	25	no	no	DET
brj-23389	216	26	correlation	correlation	NOUN
brj-23389	216	27	between	between	ADP
brj-23389	216	28	the	the	DET
brj-23389	216	29	sample	sample	NOUN
brj-23389	216	30	data	datum	NOUN
brj-23389	216	31	,	,	PUNCT
brj-23389	216	32	the	the	PRON
brj-23389	216	33	better	well	ADJ
brj-23389	216	34	the	the	DET
brj-23389	216	35	model	model	NOUN
brj-23389	216	36	performs	perform	VERB
brj-23389	216	37	.	.	PUNCT
brj-23389	217	1	specific	specific	ADJ
brj-23389	217	2	analysis	analysis	NOUN
brj-23389	217	3	shows	show	VERB
brj-23389	217	4	that	that	SCONJ
brj-23389	217	5	the	the	DET
brj-23389	217	6	regression	regression	NOUN
brj-23389	217	7	coefficient	coefficient	NOUN
brj-23389	217	8	value	value	NOUN
brj-23389	217	9	of	of	ADP
brj-23389	217	10	gender	gender	NOUN
brj-23389	217	11	in	in	ADP
brj-23389	217	12	consumers	consumer	NOUN
brj-23389	217	13	’	'	PUNCT
brj-23389	217	14	characteristics	characteristic	NOUN
brj-23389	217	15	is	be	AUX
brj-23389	217	16	the	the	DET
brj-23389	217	17	largest	large	ADJ
brj-23389	217	18	(	(	PUNCT
brj-23389	217	19	=1.946	=1.946	NOUN
brj-23389	217	20	,	,	PUNCT
brj-23389	217	21	t=4.344	t=4.344	NOUN
brj-23389	217	22	,	,	PUNCT
brj-23389	217	23	p=0.000<0.01	p=0.000<0.01	NOUN
brj-23389	217	24	)	)	PUNCT
brj-23389	217	25	,	,	PUNCT
brj-23389	217	26	which	which	PRON
brj-23389	217	27	means	mean	VERB
brj-23389	217	28	that	that	SCONJ
brj-23389	217	29	the	the	DET
brj-23389	217	30	independent	independent	ADJ
brj-23389	217	31	variable	variable	ADJ
brj-23389	217	32	gender	gender	NOUN
brj-23389	217	33	has	have	VERB
brj-23389	217	34	the	the	DET
brj-23389	217	35	largest	large	ADJ
brj-23389	217	36	and	and	CCONJ
brj-23389	217	37	significant	significant	ADJ
brj-23389	217	38	positive	positive	ADJ
brj-23389	217	39	effect	effect	NOUN
brj-23389	217	40	on	on	ADP
brj-23389	217	41	the	the	DET
brj-23389	217	42	dependent	dependent	ADJ
brj-23389	217	43	variable	variable	NOUN
brj-23389	217	44	of	of	ADP
brj-23389	217	45	brand	brand	NOUN
brj-23389	217	46	’s	’s	PART
brj-23389	217	47	iconic	iconic	ADJ
brj-23389	217	48	colour	colour	NOUN
brj-23389	217	49	favourability	favourability	NOUN
brj-23389	217	50	.	.	PUNCT
brj-23389	218	1	table	table	NOUN
brj-23389	218	2	2	2	NUM
brj-23389	218	3	.	.	PUNCT
brj-23389	218	4	multivariate	multivariate	NOUN
brj-23389	218	5	regression	regression	NOUN
brj-23389	218	6	results	result	NOUN
brj-23389	218	7	of	of	ADP
brj-23389	218	8	experiment	experiment	NOUN
brj-23389	218	9	2	2	NUM
brj-23389	218	10	parameter	parameter	NOUN
brj-23389	218	11	regression	regression	NOUN
brj-23389	218	12	coefficient	coefficient	NOUN
brj-23389	218	13	95	95	NUM
brj-23389	218	14	%	%	NOUN
brj-23389	218	15	ci	ci	NOUN
brj-23389	218	16	collinearity	collinearity	NOUN
brj-23389	218	17	diagnostics	diagnostic	NOUN
brj-23389	218	18	vif	vif	NOUN
brj-23389	218	19	tolerance	tolerance	NOUN
brj-23389	218	20	constant	constant	ADJ
brj-23389	218	21	−5.344	−5.344	NOUN
brj-23389	218	22	*	*	PUNCT
brj-23389	218	23	(	(	PUNCT
brj-23389	218	24	-2.443	-2.443	NOUN
brj-23389	218	25	)	)	PUNCT
brj-23389	218	26	−9.631	−9.631	PRON
brj-23389	218	27	to	to	PART
brj-23389	218	28	−1.057	−1.057	VERB
brj-23389	218	29	—	—	PUNCT
brj-23389	218	30	—	—	PUNCT
brj-23389	218	31	gender	gender	NOUN
brj-23389	218	32	1.946	1.946	NUM
brj-23389	218	33	*	*	PUNCT
brj-23389	218	34	*	*	PUNCT
brj-23389	218	35	*	*	PUNCT
brj-23389	218	36	(	(	PUNCT
brj-23389	218	37	4.344	4.344	NUM
brj-23389	218	38	)	)	PUNCT
brj-23389	218	39	1.068	1.068	NUM
brj-23389	218	40	to	to	ADP
brj-23389	218	41	2.823	2.823	NUM
brj-23389	218	42	3.497	3.497	NUM
brj-23389	218	43	0.286	0.286	NUM
brj-23389	218	44	figure	figure	NOUN
brj-23389	218	45	0.197	0.197	NUM
brj-23389	218	46	*	*	PUNCT
brj-23389	218	47	(	(	PUNCT
brj-23389	218	48	2.588	2.588	NUM
brj-23389	218	49	)	)	PUNCT
brj-23389	218	50	0.048	0.048	NUM
brj-23389	218	51	to	to	ADP
brj-23389	218	52	0.347	0.347	NUM
brj-23389	218	53	3.491	3.491	NUM
brj-23389	218	54	0.286	0.286	NUM
brj-23389	218	55	education	education	NOUN
brj-23389	218	56	0.370	0.370	NUM
brj-23389	218	57	*	*	PUNCT
brj-23389	218	58	(	(	PUNCT
brj-23389	218	59	2.638	2.638	NUM
brj-23389	218	60	)	)	PUNCT
brj-23389	218	61	0.095	0.095	NUM
brj-23389	218	62	to	to	ADP
brj-23389	218	63	0.644	0.644	NUM
brj-23389	218	64	1.014	1.014	NUM
brj-23389	218	65	0.986	0.986	NUM
brj-23389	218	66	favourabilitysample4	favourabilitysample4	NOUN
brj-23389	218	67	0.437	0.437	NUM
brj-23389	218	68	*	*	PUNCT
brj-23389	218	69	*	*	PUNCT
brj-23389	218	70	*	*	PUNCT
brj-23389	218	71	(	(	PUNCT
brj-23389	218	72	3.657	3.657	NUM
brj-23389	218	73	)	)	PUNCT
brj-23389	218	74	0.203	0.203	NUM
brj-23389	218	75	to	to	ADP
brj-23389	218	76	0.671	0.671	NUM
brj-23389	218	77	1.144	1.144	NUM
brj-23389	218	78	0.874	0.874	NUM
brj-23389	218	79	favourabilitysample6	favourabilitysample6	NOUN
brj-23389	219	1	−0.232	−0.232	PROPN
brj-23389	219	2	*	*	PUNCT
brj-23389	219	3	(	(	PUNCT
brj-23389	219	4	-2.424	-2.424	NUM
brj-23389	219	5	)	)	PUNCT
brj-23389	219	6	−0.420	−0.420	NOUN
brj-23389	219	7	to	to	ADP
brj-23389	219	8	−0.044	−0.044	PROPN
brj-23389	219	9	1.170	1.170	NUM
brj-23389	219	10	0.855	0.855	NUM
brj-23389	219	11	notes	note	NOUN
brj-23389	219	12	:	:	PUNCT
brj-23389	219	13	n=40	n=40	ADJ
brj-23389	219	14	;	;	PUNCT
brj-23389	219	15	adjusted	adjust	VERB
brj-23389	219	16	r2=0.514	r2=0.514	NOUN
brj-23389	219	17	;	;	PUNCT
brj-23389	219	18	f(5,34)=9.233	f(5,34)=9.233	NOUN
brj-23389	219	19	,	,	PUNCT
brj-23389	219	20	p=0.000	p=0.000	X
brj-23389	219	21	;	;	PUNCT
brj-23389	219	22	d	d	X
brj-23389	219	23	-	-	PUNCT
brj-23389	219	24	w=1.975	w=1.975	NUM
brj-23389	219	25	;	;	PUNCT
brj-23389	219	26	*	*	PUNCT
brj-23389	219	27	p＜0.05	p＜0.05	NOUN
brj-23389	219	28	*	*	PUNCT
brj-23389	219	29	*	*	PUNCT
brj-23389	219	30	p＜0.01	p＜0.01	NOUN
brj-23389	219	31	*	*	PUNCT
brj-23389	219	32	*	*	PUNCT
brj-23389	219	33	*	*	NOUN
brj-23389	219	34	p＜	p＜	NOUN
brj-23389	219	35	0.001	0.001	NUM
brj-23389	219	36	,	,	PUNCT
brj-23389	219	37	the	the	DET
brj-23389	219	38	value	value	NOUN
brj-23389	219	39	of	of	ADP
brj-23389	219	40	t	t	PROPN
brj-23389	219	41	in	in	ADP
brj-23389	219	42	parentheses	parenthesis	NOUN
brj-23389	219	43	experiment	experiment	NOUN
brj-23389	219	44	3	3	NUM
brj-23389	219	45	sample	sample	NOUN
brj-23389	219	46	preparation	preparation	NOUN
brj-23389	219	47	experiment	experiment	NOUN
brj-23389	219	48	3	3	NUM
brj-23389	219	49	aims	aim	VERB
brj-23389	219	50	to	to	PART
brj-23389	219	51	explore	explore	VERB
brj-23389	219	52	the	the	DET
brj-23389	219	53	relationship	relationship	NOUN
brj-23389	219	54	between	between	ADP
brj-23389	219	55	saturation	saturation	NOUN
brj-23389	219	56	and	and	CCONJ
brj-23389	219	57	value	value	NOUN
brj-23389	219	58	and	and	CCONJ
brj-23389	219	59	brand	brand	NOUN
brj-23389	219	60	image	image	NOUN
brj-23389	219	61	through	through	ADP
brj-23389	219	62	imagery	imagery	NOUN
brj-23389	219	63	semantic	semantic	ADJ
brj-23389	219	64	judgment	judgment	NOUN
brj-23389	219	65	experiments	experiment	NOUN
brj-23389	219	66	,	,	PUNCT
brj-23389	219	67	and	and	CCONJ
brj-23389	219	68	to	to	PART
brj-23389	219	69	further	far	ADV
brj-23389	219	70	explore	explore	VERB
brj-23389	219	71	the	the	DET
brj-23389	219	72	effects	effect	NOUN
brj-23389	219	73	of	of	ADP
brj-23389	219	74	changes	change	NOUN
brj-23389	219	75	in	in	ADP
brj-23389	219	76	saturation	saturation	NOUN
brj-23389	219	77	and	and	CCONJ
brj-23389	219	78	value	value	NOUN
brj-23389	219	79	on	on	ADP
brj-23389	219	80	brand	brand	NOUN
brj-23389	219	81	identity	identity	NOUN
brj-23389	219	82	for	for	ADP
brj-23389	219	83	the	the	DET
brj-23389	219	84	created	create	VERB
brj-23389	219	85	target	target	NOUN
brj-23389	219	86	brand	brand	NOUN
brj-23389	219	87	’s	’s	PART
brj-23389	219	88	iconic	iconic	ADJ
brj-23389	219	89	colour	colour	NOUN
brj-23389	219	90	to	to	PART
brj-23389	219	91	verify	verify	VERB
brj-23389	219	92	h3	h3	NOUN
brj-23389	219	93	.	.	PUNCT
brj-23389	220	1	the	the	DET
brj-23389	220	2	brand	brand	NOUN
brj-23389	220	3	’s	’s	PART
brj-23389	220	4	iconic	iconic	ADJ
brj-23389	220	5	colour	colour	NOUN
brj-23389	220	6	in	in	ADP
brj-23389	220	7	experiment	experiment	NOUN
brj-23389	220	8	3	3	NUM
brj-23389	220	9	was	be	AUX
brj-23389	220	10	continued	continue	VERB
brj-23389	220	11	using	use	VERB
brj-23389	220	12	sample	sample	NOUN
brj-23389	220	13	5	5	NUM
brj-23389	220	14	from	from	ADP
brj-23389	220	15	experiment	experiment	NOUN
brj-23389	220	16	1	1	NUM
brj-23389	220	17	(	(	PUNCT
brj-23389	220	18	h	h	NOUN
brj-23389	220	19	,	,	PUNCT
brj-23389	220	20	s	s	PROPN
brj-23389	220	21	,	,	PUNCT
brj-23389	220	22	v=242	v=242	PROPN
brj-23389	220	23	,	,	PUNCT
brj-23389	220	24	53,56	53,56	NUM
brj-23389	220	25	)	)	PUNCT
brj-23389	220	26	.	.	PUNCT
brj-23389	221	1	experiment	experiment	NOUN
brj-23389	221	2	3	3	NUM
brj-23389	221	3	was	be	AUX
brj-23389	221	4	conducted	conduct	VERB
brj-23389	221	5	under	under	ADP
brj-23389	221	6	the	the	DET
brj-23389	221	7	same	same	ADJ
brj-23389	221	8	experimental	experimental	ADJ
brj-23389	221	9	environment	environment	NOUN
brj-23389	221	10	and	and	CCONJ
brj-23389	221	11	equipment	equipment	NOUN
brj-23389	221	12	conditions	condition	NOUN
brj-23389	221	13	as	as	ADP
brj-23389	221	14	experiment	experiment	NOUN
brj-23389	221	15	1	1	NUM
brj-23389	221	16	.	.	PUNCT
brj-23389	222	1	a	a	DET
brj-23389	222	2	total	total	NOUN
brj-23389	222	3	of	of	ADP
brj-23389	222	4	51	51	NUM
brj-23389	222	5	subjects	subject	NOUN
brj-23389	222	6	including	include	VERB
brj-23389	222	7	23	23	NUM
brj-23389	222	8	males	male	NOUN
brj-23389	222	9	and	and	CCONJ
brj-23389	222	10	28	28	NUM
brj-23389	222	11	females	female	NOUN
brj-23389	222	12	with	with	ADP
brj-23389	222	13	an	an	DET
brj-23389	222	14	average	average	ADJ
brj-23389	222	15	age	age	NOUN
brj-23389	222	16	of	of	ADP
brj-23389	222	17	29.451	29.451	NUM
brj-23389	222	18	(	(	PUNCT
brj-23389	222	19	n=51	n=51	NOUN
brj-23389	222	20	,	,	PUNCT
brj-23389	222	21	sd=10.21041	sd=10.21041	NOUN
brj-23389	222	22	)	)	PUNCT
brj-23389	222	23	were	be	AUX
brj-23389	222	24	invited	invite	VERB
brj-23389	222	25	for	for	ADP
brj-23389	222	26	experiment	experiment	NOUN
brj-23389	222	27	3	3	NUM
brj-23389	222	28	.	.	PUNCT
brj-23389	222	29	peer	peer	NOUN
brj-23389	222	30	-	-	PUNCT
brj-23389	222	31	reviewed	review	VERB
brj-23389	222	32	article	article	NOUN
brj-23389	222	33	bioresources.cnr.ncsu.edu	bioresources.cnr.ncsu.edu	NUM
brj-23389	222	34	tang	tang	PROPN
brj-23389	222	35	&	&	CCONJ
brj-23389	222	36	chen	chen	PROPN
brj-23389	222	37	(	(	PUNCT
brj-23389	222	38	2024	2024	NUM
brj-23389	222	39	)	)	PUNCT
brj-23389	222	40	.	.	PUNCT
brj-23389	223	1	“	"	PUNCT
brj-23389	223	2	colour	colour	NOUN
brj-23389	223	3	&	&	CCONJ
brj-23389	223	4	furniture	furniture	NOUN
brj-23389	223	5	branding	branding	NOUN
brj-23389	223	6	,	,	PUNCT
brj-23389	223	7	”	"	PUNCT
brj-23389	223	8	bioresources	bioresource	NOUN
brj-23389	223	9	19(2	19(2	NUM
brj-23389	223	10	)	)	PUNCT
brj-23389	223	11	,	,	PUNCT
brj-23389	223	12	2763	2763	NUM
brj-23389	223	13	-	-	SYM
brj-23389	223	14	2781	2781	NUM
brj-23389	223	15	.	.	PUNCT
brj-23389	223	16	2774	2774	NUM
brj-23389	223	17	experimental	experimental	ADJ
brj-23389	223	18	design	design	NOUN
brj-23389	223	19	and	and	CCONJ
brj-23389	223	20	procedure	procedure	NOUN
brj-23389	223	21	according	accord	VERB
brj-23389	223	22	to	to	ADP
brj-23389	223	23	the	the	DET
brj-23389	223	24	hsv	hsv	NOUN
brj-23389	223	25	colour	colour	NOUN
brj-23389	223	26	space	space	NOUN
brj-23389	223	27	saturation	saturation	NOUN
brj-23389	223	28	(	(	PUNCT
brj-23389	223	29	high	high	ADJ
brj-23389	223	30	saturation	saturation	NOUN
brj-23389	223	31	and	and	CCONJ
brj-23389	223	32	low	low	ADJ
brj-23389	223	33	saturation	saturation	NOUN
brj-23389	223	34	)	)	PUNCT
brj-23389	223	35	and	and	CCONJ
brj-23389	223	36	value	value	NOUN
brj-23389	223	37	(	(	PUNCT
brj-23389	223	38	high	high	ADJ
brj-23389	223	39	value	value	NOUN
brj-23389	223	40	and	and	CCONJ
brj-23389	223	41	low	low	ADJ
brj-23389	223	42	value	value	NOUN
brj-23389	223	43	)	)	PUNCT
brj-23389	223	44	are	be	AUX
brj-23389	223	45	two	two	NUM
brj-23389	223	46	parameters	parameter	NOUN
brj-23389	223	47	for	for	ADP
brj-23389	223	48	elemental	elemental	ADJ
brj-23389	223	49	analysis	analysis	NOUN
brj-23389	223	50	,	,	PUNCT
brj-23389	223	51	and	and	CCONJ
brj-23389	223	52	they	they	PRON
brj-23389	223	53	can	can	AUX
brj-23389	223	54	be	be	AUX
brj-23389	223	55	converted	convert	VERB
brj-23389	223	56	into	into	ADP
brj-23389	223	57	two	two	NUM
brj-23389	223	58	projects	project	NOUN
brj-23389	223	59	and	and	CCONJ
brj-23389	223	60	four	four	NUM
brj-23389	223	61	categories	category	NOUN
brj-23389	223	62	.	.	PUNCT
brj-23389	224	1	specifically	specifically	ADV
brj-23389	224	2	,	,	PUNCT
brj-23389	224	3	the	the	PRON
brj-23389	224	4	higher	high	ADJ
brj-23389	224	5	the	the	DET
brj-23389	224	6	saturation	saturation	NOUN
brj-23389	224	7	,	,	PUNCT
brj-23389	224	8	the	the	PRON
brj-23389	224	9	more	more	ADV
brj-23389	224	10	vivid	vivid	ADJ
brj-23389	224	11	the	the	DET
brj-23389	224	12	colour	colour	NOUN
brj-23389	224	13	performance	performance	NOUN
brj-23389	224	14	;	;	PUNCT
brj-23389	224	15	the	the	PRON
brj-23389	224	16	lower	low	ADJ
brj-23389	224	17	the	the	DET
brj-23389	224	18	saturation	saturation	NOUN
brj-23389	224	19	,	,	PUNCT
brj-23389	224	20	the	the	DET
brj-23389	224	21	darker	dark	ADJ
brj-23389	224	22	the	the	DET
brj-23389	224	23	colour	colour	NOUN
brj-23389	224	24	performance	performance	NOUN
brj-23389	224	25	.	.	PUNCT
brj-23389	225	1	the	the	PRON
brj-23389	225	2	higher	high	ADJ
brj-23389	225	3	the	the	DET
brj-23389	225	4	value	value	NOUN
brj-23389	225	5	,	,	PUNCT
brj-23389	225	6	the	the	DET
brj-23389	225	7	clearer	clear	ADJ
brj-23389	225	8	and	and	CCONJ
brj-23389	225	9	brighter	bright	ADJ
brj-23389	225	10	the	the	DET
brj-23389	225	11	image	image	NOUN
brj-23389	225	12	appears	appear	VERB
brj-23389	225	13	;	;	PUNCT
brj-23389	225	14	the	the	PRON
brj-23389	225	15	lower	low	ADJ
brj-23389	225	16	the	the	DET
brj-23389	225	17	value	value	NOUN
brj-23389	225	18	,	,	PUNCT
brj-23389	225	19	the	the	DET
brj-23389	225	20	more	more	ADV
brj-23389	225	21	blurry	blurry	ADJ
brj-23389	225	22	and	and	CCONJ
brj-23389	225	23	profound	profound	VERB
brj-23389	225	24	the	the	DET
brj-23389	225	25	image	image	NOUN
brj-23389	225	26	appears	appear	VERB
brj-23389	225	27	.	.	PUNCT
brj-23389	226	1	on	on	ADP
brj-23389	226	2	this	this	DET
brj-23389	226	3	basis	basis	NOUN
brj-23389	226	4	,	,	PUNCT
brj-23389	226	5	the	the	DET
brj-23389	226	6	saturation	saturation	NOUN
brj-23389	226	7	and	and	CCONJ
brj-23389	226	8	value	value	NOUN
brj-23389	226	9	were	be	AUX
brj-23389	226	10	adjusted	adjust	VERB
brj-23389	226	11	in	in	ADP
brj-23389	226	12	combination	combination	NOUN
brj-23389	226	13	with	with	ADP
brj-23389	226	14	the	the	DET
brj-23389	226	15	brand	brand	NOUN
brj-23389	226	16	’s	’s	PART
brj-23389	226	17	iconic	iconic	ADJ
brj-23389	226	18	colour	colour	NOUN
brj-23389	226	19	.	.	PUNCT
brj-23389	227	1	to	to	PART
brj-23389	227	2	improve	improve	VERB
brj-23389	227	3	the	the	DET
brj-23389	227	4	representativeness	representativeness	NOUN
brj-23389	227	5	of	of	ADP
brj-23389	227	6	the	the	DET
brj-23389	227	7	samples	sample	NOUN
brj-23389	227	8	,	,	PUNCT
brj-23389	227	9	based	base	VERB
brj-23389	227	10	on	on	ADP
brj-23389	227	11	the	the	DET
brj-23389	227	12	characteristics	characteristic	NOUN
brj-23389	227	13	of	of	ADP
brj-23389	227	14	the	the	DET
brj-23389	227	15	target	target	NOUN
brj-23389	227	16	parameters	parameter	NOUN
brj-23389	227	17	will	will	AUX
brj-23389	227	18	be	be	AUX
brj-23389	227	19	limited	limit	VERB
brj-23389	227	20	to	to	ADP
brj-23389	227	21	the	the	DET
brj-23389	227	22	parameter	parameter	NOUN
brj-23389	227	23	settings	setting	NOUN
brj-23389	227	24	of	of	ADP
brj-23389	227	25	sadjusted	sadjuste	VERB
brj-23389	227	26	=	=	PROPN
brj-23389	227	27	s	s	PART
brj-23389	227	28	±	±	NUM
brj-23389	227	29	1/2s	1/2s	NUM
brj-23389	227	30	and	and	CCONJ
brj-23389	227	31	vadjusted	vadjuste	VERB
brj-23389	227	32	=	=	NOUN
brj-23389	227	33	v±1/2v	v±1/2v	ADJ
brj-23389	227	34	,	,	PUNCT
brj-23389	227	35	which	which	PRON
brj-23389	227	36	can	can	AUX
brj-23389	227	37	be	be	AUX
brj-23389	227	38	obtained	obtain	VERB
brj-23389	227	39	from	from	ADP
brj-23389	227	40	eight	eight	NUM
brj-23389	227	41	different	different	ADJ
brj-23389	227	42	colours	colour	NOUN
brj-23389	227	43	(	(	PUNCT
brj-23389	227	44	fig	fig	NOUN
brj-23389	227	45	.	.	PUNCT
brj-23389	228	1	7	7	NUM
brj-23389	228	2	)	)	PUNCT
brj-23389	228	3	.	.	PUNCT
brj-23389	229	1	the	the	DET
brj-23389	229	2	colour	colour	NOUN
brj-23389	229	3	data	datum	NOUN
brj-23389	229	4	of	of	ADP
brj-23389	229	5	the	the	DET
brj-23389	229	6	eight	eight	NUM
brj-23389	229	7	colours	colour	NOUN
brj-23389	229	8	were	be	AUX
brj-23389	229	9	superimposed	superimpose	VERB
brj-23389	229	10	one	one	NUM
brj-23389	229	11	by	by	ADP
brj-23389	229	12	one	one	NUM
brj-23389	229	13	on	on	ADP
brj-23389	229	14	the	the	DET
brj-23389	229	15	brand	brand	NOUN
brj-23389	229	16	logo	logo	NOUN
brj-23389	229	17	in	in	ADP
brj-23389	229	18	photoshop	photoshop	PROPN
brj-23389	229	19	,	,	PUNCT
brj-23389	229	20	following	follow	VERB
brj-23389	229	21	standardized	standardized	ADJ
brj-23389	229	22	parameter	parameter	NOUN
brj-23389	229	23	settings	setting	NOUN
brj-23389	229	24	and	and	CCONJ
brj-23389	229	25	random	random	ADJ
brj-23389	229	26	coding	coding	NOUN
brj-23389	229	27	.	.	PUNCT
brj-23389	230	1	fig	fig	NOUN
brj-23389	230	2	.	.	PUNCT
brj-23389	231	1	7	7	X
brj-23389	231	2	.	.	X
brj-23389	231	3	sample	sample	NOUN
brj-23389	231	4	stimuli	stimulus	NOUN
brj-23389	231	5	for	for	ADP
brj-23389	231	6	experiment	experiment	NOUN
brj-23389	231	7	3	3	NUM
brj-23389	231	8	before	before	ADP
brj-23389	231	9	the	the	DET
brj-23389	231	10	start	start	NOUN
brj-23389	231	11	of	of	ADP
brj-23389	231	12	the	the	DET
brj-23389	231	13	experiment	experiment	NOUN
brj-23389	231	14	,	,	PUNCT
brj-23389	231	15	the	the	DET
brj-23389	231	16	researchers	researcher	NOUN
brj-23389	231	17	recorded	record	VERB
brj-23389	231	18	each	each	DET
brj-23389	231	19	subject	subject	NOUN
brj-23389	231	20	's	's	PART
brj-23389	231	21	basic	basic	ADJ
brj-23389	231	22	information	information	NOUN
brj-23389	231	23	(	(	PUNCT
brj-23389	231	24	gender	gender	NOUN
brj-23389	231	25	,	,	PUNCT
brj-23389	231	26	age	age	NOUN
brj-23389	231	27	)	)	PUNCT
brj-23389	231	28	,	,	PUNCT
brj-23389	231	29	brand	brand	NOUN
brj-23389	231	30	familiarity	familiarity	NOUN
brj-23389	231	31	(	(	PUNCT
brj-23389	231	32	m=2.137	m=2.137	X
brj-23389	231	33	,	,	PUNCT
brj-23389	231	34	sd=1.149	sd=1.149	NOUN
brj-23389	231	35	)	)	PUNCT
brj-23389	231	36	,	,	PUNCT
brj-23389	231	37	and	and	CCONJ
brj-23389	231	38	hue	hue	NOUN
brj-23389	231	39	favourability	favourability	NOUN
brj-23389	231	40	.	.	PUNCT
brj-23389	232	1	it	it	PRON
brj-23389	232	2	is	be	AUX
brj-23389	232	3	known	know	VERB
brj-23389	232	4	that	that	SCONJ
brj-23389	232	5	the	the	DET
brj-23389	232	6	subjects	subject	NOUN
brj-23389	232	7	were	be	AUX
brj-23389	232	8	not	not	PART
brj-23389	232	9	familiar	familiar	ADJ
brj-23389	232	10	with	with	ADP
brj-23389	232	11	brand	brand	PROPN
brj-23389	232	12	b.	b.	PROPN
brj-23389	233	1	the	the	DET
brj-23389	233	2	researchers	researcher	NOUN
brj-23389	233	3	used	use	VERB
brj-23389	233	4	a	a	DET
brj-23389	233	5	5	5	NUM
brj-23389	233	6	-	-	PUNCT
brj-23389	233	7	point	point	NOUN
brj-23389	233	8	semantic	semantic	ADJ
brj-23389	233	9	differential	differential	NOUN
brj-23389	233	10	scale	scale	NOUN
brj-23389	233	11	to	to	PART
brj-23389	233	12	ask	ask	VERB
brj-23389	233	13	the	the	DET
brj-23389	233	14	subjects	subject	NOUN
brj-23389	233	15	to	to	PART
brj-23389	233	16	assess	assess	VERB
brj-23389	233	17	the	the	DET
brj-23389	233	18	imagery	imagery	NOUN
brj-23389	233	19	semantic	semantic	ADJ
brj-23389	233	20	words	word	NOUN
brj-23389	233	21	of	of	ADP
brj-23389	233	22	the	the	DET
brj-23389	233	23	picture	picture	NOUN
brj-23389	233	24	samples	sample	NOUN
brj-23389	233	25	and	and	CCONJ
brj-23389	233	26	the	the	DET
brj-23389	233	27	b	b	NOUN
brj-23389	233	28	's	's	PART
brj-23389	233	29	brand	brand	NOUN
brj-23389	233	30	image	image	NOUN
brj-23389	233	31	,	,	PUNCT
brj-23389	233	32	which	which	PRON
brj-23389	233	33	included	include	VERB
brj-23389	233	34	two	two	NUM
brj-23389	233	35	parts	part	NOUN
brj-23389	233	36	:	:	PUNCT
brj-23389	233	37	the	the	DET
brj-23389	233	38	imagery	imagery	ADJ
brj-23389	233	39	semantic	semantic	ADJ
brj-23389	233	40	test	test	NOUN
brj-23389	233	41	for	for	ADP
brj-23389	233	42	the	the	DET
brj-23389	233	43	brand	brand	NOUN
brj-23389	233	44	’s	’s	PART
brj-23389	233	45	iconic	iconic	ADJ
brj-23389	233	46	colour	colour	NOUN
brj-23389	233	47	sample	sample	NOUN
brj-23389	233	48	and	and	CCONJ
brj-23389	233	49	the	the	DET
brj-23389	233	50	imagery	imagery	NOUN
brj-23389	233	51	semantic	semantic	ADJ
brj-23389	233	52	judgment	judgment	NOUN
brj-23389	233	53	for	for	ADP
brj-23389	233	54	the	the	DET
brj-23389	233	55	adjusted	adjust	VERB
brj-23389	233	56	samples	sample	NOUN
brj-23389	233	57	.	.	PUNCT
brj-23389	234	1	data	datum	NOUN
brj-23389	234	2	results	result	NOUN
brj-23389	234	3	and	and	CCONJ
brj-23389	234	4	analysis	analysis	NOUN
brj-23389	234	5	a	a	DET
brj-23389	234	6	total	total	NOUN
brj-23389	234	7	of	of	ADP
brj-23389	234	8	51	51	NUM
brj-23389	234	9	valid	valid	ADJ
brj-23389	234	10	sample	sample	NOUN
brj-23389	234	11	data	datum	NOUN
brj-23389	234	12	were	be	AUX
brj-23389	234	13	obtained	obtain	VERB
brj-23389	234	14	for	for	ADP
brj-23389	234	15	analysis	analysis	NOUN
brj-23389	234	16	,	,	PUNCT
brj-23389	234	17	as	as	SCONJ
brj-23389	234	18	summarized	summarize	VERB
brj-23389	234	19	in	in	ADP
brj-23389	234	20	table	table	NOUN
brj-23389	234	21	3	3	NUM
brj-23389	234	22	.	.	PUNCT
brj-23389	235	1	the	the	DET
brj-23389	235	2	independent	independent	ADJ
brj-23389	235	3	variables	variable	NOUN
brj-23389	235	4	considered	consider	VERB
brj-23389	235	5	included	include	VERB
brj-23389	235	6	gender	gender	NOUN
brj-23389	235	7	,	,	PUNCT
brj-23389	235	8	age	age	NOUN
brj-23389	235	9	,	,	PUNCT
brj-23389	235	10	brand	brand	NOUN
brj-23389	235	11	familiarity	familiarity	NOUN
brj-23389	235	12	,	,	PUNCT
brj-23389	235	13	hue	hue	NOUN
brj-23389	235	14	favorability	favorability	NOUN
brj-23389	235	15	,	,	PUNCT
brj-23389	235	16	and	and	CCONJ
brj-23389	235	17	judgments	judgment	NOUN
brj-23389	235	18	for	for	ADP
brj-23389	235	19	samples	sample	NOUN
brj-23389	235	20	1	1	NUM
brj-23389	235	21	to	to	PART
brj-23389	235	22	8	8	NUM
brj-23389	235	23	.	.	PUNCT
brj-23389	236	1	the	the	DET
brj-23389	236	2	dependent	dependent	ADJ
brj-23389	236	3	variable	variable	NOUN
brj-23389	236	4	was	be	AUX
brj-23389	236	5	the	the	DET
brj-23389	236	6	test	test	NOUN
brj-23389	236	7	result	result	NOUN
brj-23389	236	8	of	of	ADP
brj-23389	236	9	the	the	DET
brj-23389	236	10	brand	brand	NOUN
brj-23389	236	11	’s	’s	PART
brj-23389	236	12	iconic	iconic	ADJ
brj-23389	236	13	colour	colour	NOUN
brj-23389	236	14	sample	sample	NOUN
brj-23389	236	15	,	,	PUNCT
brj-23389	236	16	used	use	VERB
brj-23389	236	17	for	for	ADP
brj-23389	236	18	stepwise	stepwise	ADJ
brj-23389	236	19	regression	regression	NOUN
brj-23389	236	20	analysis	analysis	NOUN
brj-23389	236	21	.	.	PUNCT
brj-23389	237	1	following	follow	VERB
brj-23389	237	2	regression	regression	NOUN
brj-23389	237	3	model	model	NOUN
brj-23389	237	4	analysis	analysis	NOUN
brj-23389	237	5	,	,	PUNCT
brj-23389	237	6	explanatory	explanatory	ADJ
brj-23389	237	7	variables	variable	NOUN
brj-23389	237	8	with	with	ADP
brj-23389	237	9	non	non	ADJ
brj-23389	237	10	-	-	ADJ
brj-23389	237	11	significant	significant	ADJ
brj-23389	237	12	linear	linear	ADJ
brj-23389	237	13	relationships	relationship	NOUN
brj-23389	237	14	were	be	AUX
brj-23389	237	15	excluded	exclude	VERB
brj-23389	237	16	.	.	PUNCT
brj-23389	238	1	eventually	eventually	ADV
brj-23389	238	2	,	,	PUNCT
brj-23389	238	3	the	the	DET
brj-23389	238	4	remaining	remain	VERB
brj-23389	238	5	hue	hue	NOUN
brj-23389	238	6	favourability	favourability	NOUN
brj-23389	238	7	,	,	PUNCT
brj-23389	238	8	judgmentsample2	judgmentsample2	PROPN
brj-23389	238	9	,	,	PUNCT
brj-23389	238	10	and	and	CCONJ
brj-23389	238	11	judgmentsample5	judgmentsample5	PROPN
brj-23389	238	12	were	be	AUX
brj-23389	238	13	kept	keep	VERB
brj-23389	238	14	in	in	ADP
brj-23389	238	15	the	the	DET
brj-23389	238	16	regression	regression	NOUN
brj-23389	238	17	equation	equation	NOUN
brj-23389	238	18	.	.	PUNCT
brj-23389	239	1	since	since	SCONJ
brj-23389	239	2	there	there	PRON
brj-23389	239	3	are	be	VERB
brj-23389	239	4	multiple	multiple	ADJ
brj-23389	239	5	explanatory	explanatory	ADJ
brj-23389	239	6	variables	variable	NOUN
brj-23389	239	7	in	in	ADP
brj-23389	239	8	this	this	DET
brj-23389	239	9	equation	equation	NOUN
brj-23389	239	10	,	,	PUNCT
brj-23389	239	11	the	the	DET
brj-23389	239	12	coefficient	coefficient	NOUN
brj-23389	239	13	of	of	ADP
brj-23389	239	14	determination	determination	NOUN
brj-23389	239	15	concerning	concern	VERB
brj-23389	239	16	adjusted	adjusted	ADJ
brj-23389	239	17	r2	r2	NOUN
brj-23389	239	18	was	be	AUX
brj-23389	239	19	chosen	choose	VERB
brj-23389	239	20	.	.	PUNCT
brj-23389	240	1	this	this	DET
brj-23389	240	2	regression	regression	NOUN
brj-23389	240	3	equation	equation	NOUN
brj-23389	240	4	explains	explain	VERB
brj-23389	240	5	79	79	NUM
brj-23389	240	6	%	%	NOUN
brj-23389	240	7	of	of	ADP
brj-23389	240	8	the	the	DET
brj-23389	240	9	variation	variation	NOUN
brj-23389	240	10	in	in	ADP
brj-23389	240	11	the	the	DET
brj-23389	240	12	imagery	imagery	NOUN
brj-23389	240	13	semantic	semantic	ADJ
brj-23389	240	14	peer	peer	NOUN
brj-23389	240	15	-	-	PUNCT
brj-23389	240	16	reviewed	review	VERB
brj-23389	240	17	article	article	NOUN
brj-23389	240	18	bioresources.cnr.ncsu.edu	bioresources.cnr.ncsu.edu	NUM
brj-23389	240	19	tang	tang	PROPN
brj-23389	240	20	&	&	CCONJ
brj-23389	240	21	chen	chen	PROPN
brj-23389	240	22	(	(	PUNCT
brj-23389	240	23	2024	2024	NUM
brj-23389	240	24	)	)	PUNCT
brj-23389	240	25	.	.	PUNCT
brj-23389	241	1	“	"	PUNCT
brj-23389	241	2	colour	colour	NOUN
brj-23389	241	3	&	&	CCONJ
brj-23389	241	4	furniture	furniture	NOUN
brj-23389	241	5	branding	branding	NOUN
brj-23389	241	6	,	,	PUNCT
brj-23389	241	7	”	"	PUNCT
brj-23389	241	8	bioresources	bioresource	NOUN
brj-23389	241	9	19(2	19(2	NUM
brj-23389	241	10	)	)	PUNCT
brj-23389	241	11	,	,	PUNCT
brj-23389	241	12	2763	2763	NUM
brj-23389	241	13	-	-	SYM
brj-23389	241	14	2781	2781	NUM
brj-23389	241	15	.	.	PUNCT
brj-23389	242	1	2775	2775	NUM
brj-23389	242	2	test	test	NOUN
brj-23389	242	3	for	for	ADP
brj-23389	242	4	the	the	DET
brj-23389	242	5	brand	brand	NOUN
brj-23389	242	6	’s	’s	PART
brj-23389	242	7	iconic	iconic	ADJ
brj-23389	242	8	colour	colour	NOUN
brj-23389	242	9	(	(	PUNCT
brj-23389	242	10	adjusted	adjust	VERB
brj-23389	242	11	r2=0.790	r2=0.790	NUM
brj-23389	242	12	)	)	PUNCT
brj-23389	242	13	.	.	PUNCT
brj-23389	243	1	the	the	DET
brj-23389	243	2	regression	regression	NOUN
brj-23389	243	3	model	model	NOUN
brj-23389	243	4	passed	pass	VERB
brj-23389	243	5	the	the	DET
brj-23389	243	6	ftest	ft	ADJ
brj-23389	243	7	(	(	PUNCT
brj-23389	243	8	f=59.003	f=59.003	NOUN
brj-23389	243	9	,	,	PUNCT
brj-23389	243	10	p=0.000<0.05	p=0.000<0.05	PROPN
brj-23389	243	11	)	)	PUNCT
brj-23389	243	12	,	,	PUNCT
brj-23389	243	13	indicating	indicate	VERB
brj-23389	243	14	that	that	SCONJ
brj-23389	243	15	the	the	DET
brj-23389	243	16	model	model	NOUN
brj-23389	243	17	is	be	AUX
brj-23389	243	18	valid	valid	ADJ
brj-23389	243	19	.	.	PUNCT
brj-23389	244	1	all	all	DET
brj-23389	244	2	the	the	DET
brj-23389	244	3	vif	vif	NOUN
brj-23389	244	4	values	value	NOUN
brj-23389	244	5	in	in	ADP
brj-23389	244	6	the	the	DET
brj-23389	244	7	model	model	NOUN
brj-23389	244	8	are	be	AUX
brj-23389	244	9	less	less	ADJ
brj-23389	244	10	than	than	ADP
brj-23389	244	11	5	5	NUM
brj-23389	244	12	,	,	PUNCT
brj-23389	244	13	which	which	PRON
brj-23389	244	14	means	mean	VERB
brj-23389	244	15	that	that	SCONJ
brj-23389	244	16	there	there	PRON
brj-23389	244	17	is	be	VERB
brj-23389	244	18	no	no	DET
brj-23389	244	19	multicollinearity	multicollinearity	NOUN
brj-23389	244	20	.	.	PUNCT
brj-23389	245	1	moreover	moreover	ADV
brj-23389	245	2	,	,	PUNCT
brj-23389	245	3	the	the	DET
brj-23389	245	4	d	d	PROPN
brj-23389	245	5	-	-	PUNCT
brj-23389	245	6	w	w	NOUN
brj-23389	245	7	value	value	NOUN
brj-23389	245	8	is	be	AUX
brj-23389	245	9	around	around	ADP
brj-23389	245	10	2	2	NUM
brj-23389	245	11	,	,	PUNCT
brj-23389	245	12	which	which	PRON
brj-23389	245	13	means	mean	VERB
brj-23389	245	14	that	that	SCONJ
brj-23389	245	15	there	there	PRON
brj-23389	245	16	is	be	VERB
brj-23389	245	17	no	no	DET
brj-23389	245	18	auto	auto	NOUN
brj-23389	245	19	-	-	PUNCT
brj-23389	245	20	correlation	correlation	NOUN
brj-23389	245	21	in	in	ADP
brj-23389	245	22	the	the	DET
brj-23389	245	23	model	model	NOUN
brj-23389	245	24	,	,	PUNCT
brj-23389	245	25	there	there	PRON
brj-23389	245	26	is	be	VERB
brj-23389	245	27	no	no	DET
brj-23389	245	28	correlation	correlation	NOUN
brj-23389	245	29	between	between	ADP
brj-23389	245	30	the	the	DET
brj-23389	245	31	sample	sample	NOUN
brj-23389	245	32	data	datum	NOUN
brj-23389	245	33	,	,	PUNCT
brj-23389	245	34	and	and	CCONJ
brj-23389	245	35	the	the	DET
brj-23389	245	36	model	model	NOUN
brj-23389	245	37	is	be	AUX
brj-23389	245	38	better	well	ADJ
brj-23389	245	39	.	.	PUNCT
brj-23389	246	1	specific	specific	ADJ
brj-23389	246	2	analysis	analysis	NOUN
brj-23389	246	3	shows	show	VERB
brj-23389	246	4	that	that	SCONJ
brj-23389	246	5	the	the	DET
brj-23389	246	6	regression	regression	NOUN
brj-23389	246	7	coefficient	coefficient	NOUN
brj-23389	246	8	value	value	NOUN
brj-23389	246	9	of	of	ADP
brj-23389	246	10	judgmentsample2	judgmentsample2	PROPN
brj-23389	246	11	is	be	AUX
brj-23389	246	12	0.241	0.241	NUM
brj-23389	246	13	(	(	PUNCT
brj-23389	246	14	t=2.614	t=2.614	NUM
brj-23389	246	15	,	,	PUNCT
brj-23389	246	16	p=0.012<0.05	p=0.012<0.05	PROPN
brj-23389	246	17	)	)	PUNCT
brj-23389	246	18	,	,	PUNCT
brj-23389	246	19	which	which	PRON
brj-23389	246	20	means	mean	VERB
brj-23389	246	21	that	that	SCONJ
brj-23389	246	22	the	the	DET
brj-23389	246	23	increase	increase	NOUN
brj-23389	246	24	of	of	ADP
brj-23389	246	25	saturation	saturation	NOUN
brj-23389	246	26	will	will	AUX
brj-23389	246	27	have	have	VERB
brj-23389	246	28	a	a	DET
brj-23389	246	29	significant	significant	ADJ
brj-23389	246	30	positive	positive	ADJ
brj-23389	246	31	effect	effect	NOUN
brj-23389	246	32	on	on	ADP
brj-23389	246	33	brand	brand	NOUN
brj-23389	246	34	identity	identity	NOUN
brj-23389	246	35	under	under	ADP
brj-23389	246	36	the	the	DET
brj-23389	246	37	condition	condition	NOUN
brj-23389	246	38	that	that	SCONJ
brj-23389	246	39	the	the	DET
brj-23389	246	40	value	value	NOUN
brj-23389	246	41	remains	remain	VERB
brj-23389	246	42	unchanged	unchanged	ADJ
brj-23389	246	43	.	.	PUNCT
brj-23389	247	1	the	the	DET
brj-23389	247	2	regression	regression	NOUN
brj-23389	247	3	coefficient	coefficient	NOUN
brj-23389	247	4	value	value	NOUN
brj-23389	247	5	of	of	ADP
brj-23389	247	6	judgmentsample5	judgmentsample5	NOUN
brj-23389	247	7	is	be	AUX
brj-23389	247	8	−0.466	−0.466	PROPN
brj-23389	247	9	(	(	PUNCT
brj-23389	247	10	t=4.502	t=4.502	PROPN
brj-23389	247	11	,	,	PUNCT
brj-23389	247	12	p=0.000<0.01	p=0.000<0.01	PROPN
brj-23389	247	13	)	)	PUNCT
brj-23389	247	14	,	,	PUNCT
brj-23389	247	15	indicating	indicate	VERB
brj-23389	247	16	a	a	DET
brj-23389	247	17	significant	significant	ADJ
brj-23389	247	18	negative	negative	ADJ
brj-23389	247	19	effect	effect	NOUN
brj-23389	247	20	of	of	ADP
brj-23389	247	21	decreased	decrease	VERB
brj-23389	247	22	saturation	saturation	NOUN
brj-23389	247	23	and	and	CCONJ
brj-23389	247	24	value	value	NOUN
brj-23389	247	25	on	on	ADP
brj-23389	247	26	brand	brand	NOUN
brj-23389	247	27	identity	identity	NOUN
brj-23389	247	28	,	,	PUNCT
brj-23389	247	29	thus	thus	ADV
brj-23389	247	30	partially	partially	ADV
brj-23389	247	31	supporting	support	VERB
brj-23389	247	32	h3	h3	NOUN
brj-23389	247	33	.	.	PUNCT
brj-23389	248	1	table	table	NOUN
brj-23389	248	2	3	3	NUM
brj-23389	248	3	.	.	PUNCT
brj-23389	248	4	multivariate	multivariate	NOUN
brj-23389	248	5	regression	regression	NOUN
brj-23389	248	6	results	result	NOUN
brj-23389	248	7	of	of	ADP
brj-23389	248	8	experiment	experiment	NOUN
brj-23389	248	9	3	3	NUM
brj-23389	248	10	parameter	parameter	NOUN
brj-23389	248	11	regression	regression	NOUN
brj-23389	248	12	coefficient	coefficient	NOUN
brj-23389	248	13	95	95	NUM
brj-23389	248	14	%	%	NOUN
brj-23389	248	15	ci	ci	NOUN
brj-23389	248	16	collinearity	collinearity	NOUN
brj-23389	248	17	diagnostics	diagnostic	NOUN
brj-23389	248	18	vif	vif	NOUN
brj-23389	248	19	tolerance	tolerance	NOUN
brj-23389	248	20	favourabilityhue	favourabilityhue	NOUN
brj-23389	248	21	15.512	15.512	NUM
brj-23389	248	22	*	*	PUNCT
brj-23389	248	23	*	*	PUNCT
brj-23389	248	24	*	*	PUNCT
brj-23389	248	25	(	(	PUNCT
brj-23389	248	26	5.331	5.331	NUM
brj-23389	248	27	)	)	PUNCT
brj-23389	248	28	9.809	9.809	NUM
brj-23389	248	29	to	to	ADP
brj-23389	248	30	21.216	21.216	NUM
brj-23389	248	31	—	—	PUNCT
brj-23389	248	32	—	—	PUNCT
brj-23389	248	33	judgmentsample2	judgmentsample2	PROPN
brj-23389	249	1	0.241	0.241	NUM
brj-23389	249	2	*	*	SYM
brj-23389	249	3	(	(	PUNCT
brj-23389	249	4	2.614	2.614	NUM
brj-23389	249	5	)	)	PUNCT
brj-23389	249	6	0.060	0.060	NUM
brj-23389	249	7	to	to	ADP
brj-23389	249	8	0.422	0.422	NUM
brj-23389	249	9	2.038	2.038	NUM
brj-23389	249	10	0.491	0.491	NUM
brj-23389	249	11	judgmentsample5	judgmentsample5	NOUN
brj-23389	249	12	−0.466	−0.466	PROPN
brj-23389	249	13	*	*	PROPN
brj-23389	249	14	*	*	PUNCT
brj-23389	249	15	*	*	PUNCT
brj-23389	249	16	(	(	PUNCT
brj-23389	249	17	-4.502	-4.502	INTJ
brj-23389	249	18	)	)	PUNCT
brj-23389	249	19	−0.669	−0.669	NOUN
brj-23389	249	20	to	to	PART
brj-23389	249	21	−0.263	−0.263	VERB
brj-23389	249	22	2.476	2.476	NUM
brj-23389	249	23	0.404	0.404	NUM
brj-23389	249	24	notes	note	NOUN
brj-23389	249	25	:	:	PUNCT
brj-23389	249	26	n=51	n=51	NOUN
brj-23389	249	27	;	;	PUNCT
brj-23389	249	28	adjusted	adjust	VERB
brj-23389	249	29	r2=0.790	r2=0.790	NUM
brj-23389	249	30	;	;	PUNCT
brj-23389	249	31	f	f	PROPN
brj-23389	249	32	(	(	PUNCT
brj-23389	249	33	3,47)=59.003	3,47)=59.003	NUM
brj-23389	249	34	,	,	PUNCT
brj-23389	249	35	p=0.000	p=0.000	X
brj-23389	249	36	;	;	PUNCT
brj-23389	249	37	d	d	X
brj-23389	249	38	-	-	PUNCT
brj-23389	249	39	w=2.310	w=2.310	NUM
brj-23389	249	40	;	;	PUNCT
brj-23389	249	41	*	*	PUNCT
brj-23389	249	42	p＜0.05	p＜0.05	NOUN
brj-23389	249	43	*	*	PUNCT
brj-23389	249	44	*	*	PUNCT
brj-23389	249	45	p＜0.01	p＜0.01	NOUN
brj-23389	249	46	*	*	PUNCT
brj-23389	250	1	*	*	PUNCT
brj-23389	250	2	*	*	PUNCT
brj-23389	250	3	p	p	NOUN
brj-23389	250	4	＜0.001	＜0.001	PROPN
brj-23389	250	5	,	,	PUNCT
brj-23389	250	6	the	the	DET
brj-23389	250	7	value	value	NOUN
brj-23389	250	8	of	of	ADP
brj-23389	250	9	t	t	PROPN
brj-23389	250	10	in	in	ADP
brj-23389	250	11	parentheses	parenthesis	NOUN
brj-23389	250	12	theoretical	theoretical	ADJ
brj-23389	250	13	contributions	contribution	NOUN
brj-23389	250	14	this	this	DET
brj-23389	250	15	study	study	NOUN
brj-23389	250	16	presents	present	VERB
brj-23389	250	17	a	a	DET
brj-23389	250	18	brand	brand	NOUN
brj-23389	250	19	identity	identity	NOUN
brj-23389	250	20	design	design	NOUN
brj-23389	250	21	framework	framework	NOUN
brj-23389	250	22	for	for	ADP
brj-23389	250	23	furniture	furniture	NOUN
brj-23389	250	24	brands	brand	NOUN
brj-23389	250	25	’	'	PUNCT
brj-23389	250	26	iconic	iconic	ADJ
brj-23389	250	27	colours	colour	NOUN
brj-23389	250	28	by	by	ADP
brj-23389	250	29	synthesizing	synthesize	VERB
brj-23389	250	30	,	,	PUNCT
brj-23389	250	31	expanding	expand	VERB
brj-23389	250	32	,	,	PUNCT
brj-23389	250	33	and	and	CCONJ
brj-23389	250	34	updating	update	VERB
brj-23389	250	35	existing	exist	VERB
brj-23389	250	36	knowledge	knowledge	NOUN
brj-23389	250	37	.	.	PUNCT
brj-23389	251	1	acknowledging	acknowledge	VERB
brj-23389	251	2	the	the	DET
brj-23389	251	3	significance	significance	NOUN
brj-23389	251	4	of	of	ADP
brj-23389	251	5	colour	colour	NOUN
brj-23389	251	6	marketing	marketing	NOUN
brj-23389	251	7	to	to	ADP
brj-23389	251	8	companies	company	NOUN
brj-23389	251	9	’	'	PUNCT
brj-23389	251	10	strategies	strategy	NOUN
brj-23389	251	11	and	and	CCONJ
brj-23389	251	12	the	the	DET
brj-23389	251	13	importance	importance	NOUN
brj-23389	251	14	of	of	ADP
brj-23389	251	15	understanding	understand	VERB
brj-23389	251	16	consumers	consumer	NOUN
brj-23389	251	17	,	,	PUNCT
brj-23389	251	18	it	it	PRON
brj-23389	251	19	highlights	highlight	VERB
brj-23389	251	20	the	the	DET
brj-23389	251	21	role	role	NOUN
brj-23389	251	22	of	of	ADP
brj-23389	251	23	consumers	consumer	NOUN
brj-23389	251	24	as	as	ADP
brj-23389	251	25	co	co	NOUN
brj-23389	251	26	-	-	NOUN
brj-23389	251	27	creators	creator	NOUN
brj-23389	251	28	of	of	ADP
brj-23389	251	29	brands	brand	NOUN
brj-23389	251	30	(	(	PUNCT
brj-23389	251	31	elliot	elliot	PROPN
brj-23389	251	32	2019	2019	NUM
brj-23389	251	33	;	;	PUNCT
brj-23389	251	34	veloutsou	veloutsou	NOUN
brj-23389	251	35	2023	2023	NUM
brj-23389	251	36	)	)	PUNCT
brj-23389	251	37	.	.	PUNCT
brj-23389	252	1	the	the	DET
brj-23389	252	2	relevant	relevant	ADJ
brj-23389	252	3	research	research	NOUN
brj-23389	252	4	has	have	AUX
brj-23389	252	5	indicated	indicate	VERB
brj-23389	252	6	that	that	SCONJ
brj-23389	252	7	to	to	PART
brj-23389	252	8	maintain	maintain	VERB
brj-23389	252	9	a	a	DET
brj-23389	252	10	brand	brand	NOUN
brj-23389	252	11	in	in	ADP
brj-23389	252	12	a	a	DET
brj-23389	252	13	changing	change	VERB
brj-23389	252	14	context	context	NOUN
brj-23389	252	15	,	,	PUNCT
brj-23389	252	16	brands	brand	NOUN
brj-23389	252	17	need	need	VERB
brj-23389	252	18	to	to	PART
brj-23389	252	19	reposition	reposition	VERB
brj-23389	252	20	to	to	PART
brj-23389	252	21	meet	meet	VERB
brj-23389	252	22	the	the	DET
brj-23389	252	23	expectations	expectation	NOUN
brj-23389	252	24	of	of	ADP
brj-23389	252	25	external	external	ADJ
brj-23389	252	26	consumers	consumer	NOUN
brj-23389	252	27	and	and	CCONJ
brj-23389	252	28	understand	understand	VERB
brj-23389	252	29	the	the	DET
brj-23389	252	30	impact	impact	NOUN
brj-23389	252	31	of	of	ADP
brj-23389	252	32	consumer	consumer	NOUN
brj-23389	252	33	behavior	behavior	NOUN
brj-23389	252	34	,	,	PUNCT
brj-23389	252	35	which	which	PRON
brj-23389	252	36	may	may	AUX
brj-23389	252	37	affect	affect	VERB
brj-23389	252	38	the	the	DET
brj-23389	252	39	internal	internal	ADJ
brj-23389	252	40	understanding	understanding	NOUN
brj-23389	252	41	of	of	ADP
brj-23389	252	42	the	the	DET
brj-23389	252	43	brand	brand	NOUN
brj-23389	252	44	and	and	CCONJ
brj-23389	252	45	lead	lead	VERB
brj-23389	252	46	to	to	ADP
brj-23389	252	47	brand	brand	NOUN
brj-23389	252	48	identity	identity	NOUN
brj-23389	252	49	or	or	CCONJ
brj-23389	252	50	controlled	control	VERB
brj-23389	252	51	brand	brand	NOUN
brj-23389	252	52	signaling	signal	VERB
brj-23389	252	53	modifications	modification	NOUN
brj-23389	252	54	(	(	PUNCT
brj-23389	252	55	ostrom	ostrom	NOUN
brj-23389	252	56	et	et	PROPN
brj-23389	252	57	al	al	PROPN
brj-23389	252	58	.	.	PROPN
brj-23389	252	59	2015	2015	NUM
brj-23389	252	60	)	)	PUNCT
brj-23389	252	61	.	.	PUNCT
brj-23389	253	1	with	with	ADP
brj-23389	253	2	the	the	DET
brj-23389	253	3	latest	late	ADJ
brj-23389	253	4	research	research	NOUN
brj-23389	253	5	trends	trend	NOUN
brj-23389	253	6	,	,	PUNCT
brj-23389	253	7	brand	brand	NOUN
brj-23389	253	8	-	-	PUNCT
brj-23389	253	9	building	building	NOUN
brj-23389	253	10	methodology	methodology	NOUN
brj-23389	253	11	needs	need	VERB
brj-23389	253	12	to	to	PART
brj-23389	253	13	adapt	adapt	VERB
brj-23389	253	14	to	to	ADP
brj-23389	253	15	rapidly	rapidly	ADV
brj-23389	253	16	changing	change	VERB
brj-23389	253	17	contexts	contexts	NOUN
brj-23389	253	18	,	,	PUNCT
brj-23389	253	19	maintain	maintain	VERB
brj-23389	253	20	consistent	consistent	ADJ
brj-23389	253	21	brand	brand	NOUN
brj-23389	253	22	meaning	meaning	NOUN
brj-23389	253	23	,	,	PUNCT
brj-23389	253	24	and	and	CCONJ
brj-23389	253	25	allow	allow	VERB
brj-23389	253	26	external	external	ADJ
brj-23389	253	27	consumers	consumer	NOUN
brj-23389	253	28	to	to	PART
brj-23389	253	29	actively	actively	ADV
brj-23389	253	30	,	,	PUNCT
brj-23389	253	31	stability	stability	NOUN
brj-23389	253	32	,	,	PUNCT
brj-23389	253	33	and	and	CCONJ
brj-23389	253	34	diversely	diversely	ADV
brj-23389	253	35	participate	participate	VERB
brj-23389	253	36	in	in	ADP
brj-23389	253	37	brand	brand	NOUN
brj-23389	253	38	creation	creation	NOUN
brj-23389	253	39	.	.	PUNCT
brj-23389	254	1	the	the	DET
brj-23389	254	2	framework	framework	NOUN
brj-23389	254	3	proposed	propose	VERB
brj-23389	254	4	in	in	ADP
brj-23389	254	5	this	this	DET
brj-23389	254	6	paper	paper	NOUN
brj-23389	254	7	treats	treat	VERB
brj-23389	254	8	brand	brand	NOUN
brj-23389	254	9	’s	’s	PART
brj-23389	254	10	iconic	iconic	ADJ
brj-23389	254	11	colour	colour	NOUN
brj-23389	254	12	as	as	ADP
brj-23389	254	13	a	a	DET
brj-23389	254	14	form	form	NOUN
brj-23389	254	15	of	of	ADP
brj-23389	254	16	attention	attention	NOUN
brj-23389	254	17	,	,	PUNCT
brj-23389	254	18	which	which	PRON
brj-23389	254	19	plays	play	VERB
brj-23389	254	20	the	the	DET
brj-23389	254	21	role	role	NOUN
brj-23389	254	22	of	of	ADP
brj-23389	254	23	offer	offer	NOUN
brj-23389	254	24	and	and	CCONJ
brj-23389	254	25	campaign	campaign	NOUN
brj-23389	254	26	in	in	ADP
brj-23389	254	27	both	both	CCONJ
brj-23389	254	28	the	the	DET
brj-23389	254	29	internal	internal	ADJ
brj-23389	254	30	brand	brand	NOUN
brj-23389	254	31	and	and	CCONJ
brj-23389	254	32	external	external	ADJ
brj-23389	254	33	market	market	NOUN
brj-23389	254	34	.	.	PUNCT
brj-23389	255	1	it	it	PRON
brj-23389	255	2	demonstrates	demonstrate	VERB
brj-23389	255	3	the	the	DET
brj-23389	255	4	design	design	NOUN
brj-23389	255	5	approach	approach	NOUN
brj-23389	255	6	to	to	ADP
brj-23389	255	7	brand	brand	NOUN
brj-23389	255	8	’s	’s	PART
brj-23389	255	9	iconic	iconic	ADJ
brj-23389	255	10	colour	colour	NOUN
brj-23389	255	11	in	in	ADP
brj-23389	255	12	the	the	DET
brj-23389	255	13	furniture	furniture	NOUN
brj-23389	255	14	sector	sector	NOUN
brj-23389	255	15	and	and	CCONJ
brj-23389	255	16	how	how	SCONJ
brj-23389	255	17	colour	colour	ADJ
brj-23389	255	18	signals	signal	NOUN
brj-23389	255	19	activate	activate	VERB
brj-23389	255	20	consumer	consumer	NOUN
brj-23389	255	21	perception	perception	NOUN
brj-23389	255	22	and	and	CCONJ
brj-23389	255	23	brand	brand	NOUN
brj-23389	255	24	engagement	engagement	NOUN
brj-23389	255	25	in	in	ADP
brj-23389	255	26	the	the	DET
brj-23389	255	27	brand	brand	NOUN
brj-23389	255	28	identity	identity	NOUN
brj-23389	255	29	design	design	NOUN
brj-23389	255	30	,	,	PUNCT
brj-23389	255	31	as	as	ADV
brj-23389	255	32	well	well	ADV
brj-23389	255	33	as	as	ADP
brj-23389	255	34	emphasizing	emphasize	VERB
brj-23389	255	35	brand	brand	NOUN
brj-23389	255	36	-	-	PUNCT
brj-23389	255	37	consumer	consumer	NOUN
brj-23389	255	38	nonlinear	nonlinear	ADJ
brj-23389	255	39	information	information	NOUN
brj-23389	255	40	processing	processing	NOUN
brj-23389	255	41	and	and	CCONJ
brj-23389	255	42	participate	participate	VERB
brj-23389	255	43	in	in	ADP
brj-23389	255	44	the	the	DET
brj-23389	255	45	co	co	NOUN
brj-23389	255	46	-	-	NOUN
brj-23389	255	47	creation	creation	NOUN
brj-23389	255	48	of	of	ADP
brj-23389	255	49	brand	brand	NOUN
brj-23389	255	50	meaning	meaning	NOUN
brj-23389	255	51	,	,	PUNCT
brj-23389	255	52	where	where	SCONJ
brj-23389	255	53	consumers	consumer	NOUN
brj-23389	255	54	’	'	PUNCT
brj-23389	255	55	characteristics	characteristic	NOUN
brj-23389	255	56	are	be	AUX
brj-23389	255	57	a	a	DET
brj-23389	255	58	previously	previously	ADV
brj-23389	255	59	neglected	neglect	VERB
brj-23389	255	60	factor	factor	NOUN
brj-23389	255	61	in	in	ADP
brj-23389	255	62	brand	brand	NOUN
brj-23389	255	63	identity	identity	NOUN
brj-23389	255	64	.	.	PUNCT
brj-23389	256	1	research	research	NOUN
brj-23389	256	2	has	have	AUX
brj-23389	256	3	shown	show	VERB
brj-23389	256	4	that	that	SCONJ
brj-23389	256	5	brand	brand	NOUN
brj-23389	256	6	signals	signal	NOUN
brj-23389	256	7	do	do	AUX
brj-23389	256	8	not	not	PART
brj-23389	256	9	automatically	automatically	ADV
brj-23389	256	10	translate	translate	VERB
brj-23389	256	11	into	into	ADP
brj-23389	256	12	desired	desire	VERB
brj-23389	256	13	market	market	NOUN
brj-23389	256	14	action	action	NOUN
brj-23389	256	15	(	(	PUNCT
brj-23389	256	16	cova	cova	PROPN
brj-23389	256	17	and	and	CCONJ
brj-23389	256	18	paranque	paranque	NOUN
brj-23389	256	19	2016	2016	NUM
brj-23389	256	20	)	)	PUNCT
brj-23389	256	21	.	.	PUNCT
brj-23389	257	1	this	this	DET
brj-23389	257	2	research	research	NOUN
brj-23389	257	3	draws	draw	VERB
brj-23389	257	4	on	on	ADP
brj-23389	257	5	semantic	semantic	ADJ
brj-23389	257	6	assessment	assessment	NOUN
brj-23389	257	7	to	to	PART
brj-23389	257	8	gather	gather	VERB
brj-23389	257	9	external	external	ADJ
brj-23389	257	10	consumers	consumer	NOUN
brj-23389	257	11	'	'	PART
brj-23389	257	12	brand	brand	NOUN
brj-23389	257	13	mindset	mindset	NOUN
brj-23389	257	14	as	as	ADP
brj-23389	257	15	a	a	DET
brj-23389	257	16	guide	guide	NOUN
brj-23389	257	17	for	for	ADP
brj-23389	257	18	designing	design	VERB
brj-23389	257	19	a	a	DET
brj-23389	257	20	new	new	ADJ
brj-23389	257	21	brand	brand	NOUN
brj-23389	257	22	identity	identity	NOUN
brj-23389	257	23	.	.	PUNCT
brj-23389	258	1	the	the	DET
brj-23389	258	2	results	result	NOUN
brj-23389	258	3	of	of	ADP
brj-23389	258	4	the	the	DET
brj-23389	258	5	assessment	assessment	NOUN
brj-23389	258	6	inform	inform	NOUN
brj-23389	258	7	and	and	CCONJ
brj-23389	258	8	update	update	VERB
brj-23389	258	9	the	the	DET
brj-23389	258	10	consumer	consumer	NOUN
brj-23389	258	11	’s	’s	PART
brj-23389	258	12	perceptions	perception	NOUN
brj-23389	258	13	of	of	ADP
brj-23389	258	14	the	the	DET
brj-23389	258	15	original	original	ADJ
brj-23389	258	16	information	information	NOUN
brj-23389	258	17	and	and	CCONJ
brj-23389	258	18	enable	enable	VERB
brj-23389	258	19	the	the	DET
brj-23389	258	20	consumer	consumer	NOUN
brj-23389	258	21	to	to	PART
brj-23389	258	22	self	self	NOUN
brj-23389	258	23	peer	peer	NOUN
brj-23389	258	24	-	-	PUNCT
brj-23389	258	25	reviewed	review	VERB
brj-23389	258	26	article	article	NOUN
brj-23389	258	27	bioresources.cnr.ncsu.edu	bioresources.cnr.ncsu.edu	NUM
brj-23389	258	28	tang	tang	PROPN
brj-23389	258	29	&	&	CCONJ
brj-23389	258	30	chen	chen	PROPN
brj-23389	258	31	(	(	PUNCT
brj-23389	258	32	2024	2024	NUM
brj-23389	258	33	)	)	PUNCT
brj-23389	258	34	.	.	PUNCT
brj-23389	259	1	“	"	PUNCT
brj-23389	259	2	colour	colour	NOUN
brj-23389	259	3	&	&	CCONJ
brj-23389	259	4	furniture	furniture	NOUN
brj-23389	259	5	branding	branding	NOUN
brj-23389	259	6	,	,	PUNCT
brj-23389	259	7	”	"	PUNCT
brj-23389	259	8	bioresources	bioresource	NOUN
brj-23389	259	9	19(2	19(2	NUM
brj-23389	259	10	)	)	PUNCT
brj-23389	259	11	,	,	PUNCT
brj-23389	259	12	2763	2763	NUM
brj-23389	259	13	-	-	SYM
brj-23389	259	14	2781	2781	NUM
brj-23389	259	15	.	.	PUNCT
brj-23389	260	1	2776	2776	NUM
brj-23389	260	2	guidance	guidance	NOUN
brj-23389	260	3	and	and	CCONJ
brj-23389	260	4	self	self	NOUN
brj-23389	260	5	-	-	PUNCT
brj-23389	260	6	regulation	regulation	NOUN
brj-23389	260	7	(	(	PUNCT
brj-23389	260	8	bagozzi	bagozzi	NOUN
brj-23389	260	9	et	et	PROPN
brj-23389	260	10	al	al	PROPN
brj-23389	260	11	.	.	PROPN
brj-23389	260	12	2021	2021	NUM
brj-23389	260	13	)	)	PUNCT
brj-23389	260	14	.	.	PUNCT
brj-23389	261	1	the	the	DET
brj-23389	261	2	brand	brand	NOUN
brj-23389	261	3	’s	’s	PART
brj-23389	261	4	iconic	iconic	ADJ
brj-23389	261	5	colour	colour	NOUN
brj-23389	261	6	is	be	AUX
brj-23389	261	7	designed	design	VERB
brj-23389	261	8	with	with	ADP
brj-23389	261	9	consumers	consumer	NOUN
brj-23389	261	10	in	in	ADP
brj-23389	261	11	mind	mind	NOUN
brj-23389	261	12	,	,	PUNCT
brj-23389	261	13	so	so	CCONJ
brj-23389	261	14	the	the	DET
brj-23389	261	15	brand	brand	NOUN
brj-23389	261	16	identity	identity	NOUN
brj-23389	261	17	design	design	NOUN
brj-23389	261	18	is	be	AUX
brj-23389	261	19	easy	easy	ADJ
brj-23389	261	20	to	to	PART
brj-23389	261	21	create	create	VERB
brj-23389	261	22	positive	positive	ADJ
brj-23389	261	23	responses	response	NOUN
brj-23389	261	24	(	(	PUNCT
brj-23389	261	25	brand	brand	NOUN
brj-23389	261	26	resonance	resonance	NOUN
brj-23389	261	27	)	)	PUNCT
brj-23389	261	28	.	.	PUNCT
brj-23389	262	1	this	this	PRON
brj-23389	262	2	means	mean	VERB
brj-23389	262	3	that	that	SCONJ
brj-23389	262	4	the	the	DET
brj-23389	262	5	brand	brand	NOUN
brj-23389	262	6	’s	’s	PART
brj-23389	262	7	iconic	iconic	ADJ
brj-23389	262	8	colour	colour	NOUN
brj-23389	262	9	will	will	AUX
brj-23389	262	10	be	be	AUX
brj-23389	262	11	high	high	ADJ
brj-23389	262	12	consumer	consumer	NOUN
brj-23389	262	13	-	-	PUNCT
brj-23389	262	14	based	base	VERB
brj-23389	262	15	brand	brand	NOUN
brj-23389	262	16	equity	equity	NOUN
brj-23389	262	17	(	(	PUNCT
brj-23389	262	18	chatzipanagiotou	chatzipanagiotou	VERB
brj-23389	262	19	et	et	PROPN
brj-23389	262	20	al	al	PROPN
brj-23389	262	21	.	.	PROPN
brj-23389	262	22	2016	2016	NUM
brj-23389	262	23	)	)	PUNCT
brj-23389	262	24	.	.	PUNCT
brj-23389	263	1	the	the	DET
brj-23389	263	2	brand	brand	NOUN
brj-23389	263	3	’s	’s	PART
brj-23389	263	4	iconic	iconic	ADJ
brj-23389	263	5	colour	colour	NOUN
brj-23389	263	6	emphasizes	emphasize	VERB
brj-23389	263	7	the	the	DET
brj-23389	263	8	brand	brand	NOUN
brj-23389	263	9	’s	’s	PART
brj-23389	263	10	core	core	NOUN
brj-23389	263	11	identifiers	identifier	NOUN
brj-23389	263	12	and	and	CCONJ
brj-23389	263	13	external	external	ADJ
brj-23389	263	14	consumer	consumer	NOUN
brj-23389	263	15	minds	mind	NOUN
brj-23389	263	16	.	.	PUNCT
brj-23389	264	1	as	as	ADP
brj-23389	264	2	an	an	DET
brj-23389	264	3	identifier	identifier	NOUN
brj-23389	264	4	of	of	ADP
brj-23389	264	5	the	the	DET
brj-23389	264	6	brand	brand	NOUN
brj-23389	264	7	for	for	ADP
brj-23389	264	8	the	the	DET
brj-23389	264	9	external	external	ADJ
brj-23389	264	10	market	market	NOUN
brj-23389	264	11	,	,	PUNCT
brj-23389	264	12	it	it	PRON
brj-23389	264	13	can	can	AUX
brj-23389	264	14	be	be	AUX
brj-23389	264	15	a	a	DET
brj-23389	264	16	symbol	symbol	NOUN
brj-23389	264	17	that	that	PRON
brj-23389	264	18	represents	represent	VERB
brj-23389	264	19	the	the	DET
brj-23389	264	20	core	core	ADJ
brj-23389	264	21	characteristics	characteristic	NOUN
brj-23389	264	22	of	of	ADP
brj-23389	264	23	the	the	DET
brj-23389	264	24	brand	brand	NOUN
brj-23389	264	25	,	,	PUNCT
brj-23389	264	26	and	and	CCONJ
brj-23389	264	27	that	that	PRON
brj-23389	264	28	maintains	maintain	VERB
brj-23389	264	29	brand	brand	NOUN
brj-23389	264	30	coherent	coherent	ADJ
brj-23389	264	31	and	and	CCONJ
brj-23389	264	32	consistent	consistent	ADJ
brj-23389	264	33	over	over	ADP
brj-23389	264	34	time	time	NOUN
brj-23389	264	35	.	.	PUNCT
brj-23389	265	1	brand	brand	NOUN
brj-23389	265	2	’s	’s	PART
brj-23389	265	3	iconic	iconic	ADJ
brj-23389	265	4	colour	colour	NOUN
brj-23389	265	5	is	be	AUX
brj-23389	265	6	essentially	essentially	ADV
brj-23389	265	7	an	an	DET
brj-23389	265	8	information	information	NOUN
brj-23389	265	9	coding	code	VERB
brj-23389	265	10	that	that	DET
brj-23389	265	11	transmits	transmit	NOUN
brj-23389	265	12	and	and	CCONJ
brj-23389	265	13	receives	receive	VERB
brj-23389	265	14	to	to	ADP
brj-23389	265	15	the	the	DET
brj-23389	265	16	consumer	consumer	NOUN
brj-23389	265	17	brand	brand	NOUN
brj-23389	265	18	-	-	PUNCT
brj-23389	265	19	related	relate	VERB
brj-23389	265	20	information	information	NOUN
brj-23389	265	21	,	,	PUNCT
brj-23389	265	22	develops	develop	VERB
brj-23389	265	23	impressions	impression	NOUN
brj-23389	265	24	related	relate	VERB
brj-23389	265	25	to	to	ADP
brj-23389	265	26	each	each	DET
brj-23389	265	27	isolated	isolate	VERB
brj-23389	265	28	experience	experience	NOUN
brj-23389	265	29	(	(	PUNCT
brj-23389	265	30	brand	brand	NOUN
brj-23389	265	31	image	image	NOUN
brj-23389	265	32	)	)	PUNCT
brj-23389	265	33	,	,	PUNCT
brj-23389	265	34	and	and	CCONJ
brj-23389	265	35	collects	collect	VERB
brj-23389	265	36	and	and	CCONJ
brj-23389	265	37	integrates	integrate	VERB
brj-23389	265	38	feedback	feedback	NOUN
brj-23389	265	39	through	through	ADP
brj-23389	265	40	assessment	assessment	NOUN
brj-23389	265	41	to	to	PART
brj-23389	265	42	provide	provide	VERB
brj-23389	265	43	direction	direction	NOUN
brj-23389	265	44	for	for	ADP
brj-23389	265	45	updating	update	VERB
brj-23389	265	46	the	the	DET
brj-23389	265	47	accumulated	accumulate	VERB
brj-23389	265	48	brand	brand	NOUN
brj-23389	265	49	knowledge	knowledge	NOUN
brj-23389	265	50	(	(	PUNCT
brj-23389	265	51	brand	brand	NOUN
brj-23389	265	52	reputation	reputation	NOUN
brj-23389	265	53	)	)	PUNCT
brj-23389	265	54	.	.	PUNCT
brj-23389	266	1	it	it	PRON
brj-23389	266	2	plays	play	VERB
brj-23389	266	3	a	a	DET
brj-23389	266	4	key	key	ADJ
brj-23389	266	5	role	role	NOUN
brj-23389	266	6	in	in	ADP
brj-23389	266	7	developing	develop	VERB
brj-23389	266	8	a	a	DET
brj-23389	266	9	clear	clear	ADJ
brj-23389	266	10	brand	brand	NOUN
brj-23389	266	11	identity	identity	NOUN
brj-23389	266	12	and	and	CCONJ
brj-23389	266	13	securing	secure	VERB
brj-23389	266	14	internal	internal	ADJ
brj-23389	266	15	and	and	CCONJ
brj-23389	266	16	external	external	ADJ
brj-23389	266	17	brand	brand	NOUN
brj-23389	266	18	meaning	mean	VERB
brj-23389	266	19	consistency	consistency	NOUN
brj-23389	266	20	.	.	PUNCT
brj-23389	267	1	the	the	DET
brj-23389	267	2	experimental	experimental	ADJ
brj-23389	267	3	results	result	NOUN
brj-23389	267	4	provide	provide	VERB
brj-23389	267	5	insights	insight	NOUN
brj-23389	267	6	and	and	CCONJ
brj-23389	267	7	support	support	NOUN
brj-23389	267	8	for	for	ADP
brj-23389	267	9	the	the	DET
brj-23389	267	10	research	research	NOUN
brj-23389	267	11	on	on	ADP
brj-23389	267	12	brand	brand	NOUN
brj-23389	267	13	's	's	PART
brj-23389	267	14	iconic	iconic	ADJ
brj-23389	267	15	colour	colour	NOUN
brj-23389	267	16	and	and	CCONJ
brj-23389	267	17	consumer	consumer	NOUN
brj-23389	267	18	characteristics	characteristic	NOUN
brj-23389	267	19	for	for	ADP
brj-23389	267	20	furniture	furniture	NOUN
brj-23389	267	21	brand	brand	NOUN
brj-23389	267	22	building	building	NOUN
brj-23389	267	23	.	.	PUNCT
brj-23389	268	1	experiment	experiment	NOUN
brj-23389	268	2	1	1	NUM
brj-23389	268	3	displayed	display	VERB
brj-23389	268	4	the	the	DET
brj-23389	268	5	method	method	NOUN
brj-23389	268	6	of	of	ADP
brj-23389	268	7	furniture	furniture	NOUN
brj-23389	268	8	brand	brand	NOUN
brj-23389	268	9	’s	’s	PART
brj-23389	268	10	iconic	iconic	ADJ
brj-23389	268	11	colour	colour	NOUN
brj-23389	268	12	selection	selection	NOUN
brj-23389	268	13	.	.	PUNCT
brj-23389	269	1	experiment	experiment	NOUN
brj-23389	269	2	2	2	NUM
brj-23389	269	3	investigated	investigate	VERB
brj-23389	269	4	the	the	DET
brj-23389	269	5	value	value	NOUN
brj-23389	269	6	of	of	ADP
brj-23389	269	7	referential	referential	ADJ
brj-23389	269	8	meaning	meaning	NOUN
brj-23389	269	9	of	of	ADP
brj-23389	269	10	hue	hue	NOUN
brj-23389	269	11	and	and	CCONJ
brj-23389	269	12	consumers	consumer	NOUN
brj-23389	269	13	’	'	PUNCT
brj-23389	269	14	characteristics	characteristic	NOUN
brj-23389	269	15	on	on	ADP
brj-23389	269	16	brand	brand	NOUN
brj-23389	269	17	identity	identity	NOUN
brj-23389	269	18	.	.	PUNCT
brj-23389	270	1	the	the	DET
brj-23389	270	2	experiment	experiment	NOUN
brj-23389	270	3	demonstrated	demonstrate	VERB
brj-23389	270	4	that	that	SCONJ
brj-23389	270	5	the	the	DET
brj-23389	270	6	referential	referential	ADJ
brj-23389	270	7	meaning	meaning	NOUN
brj-23389	270	8	of	of	ADP
brj-23389	270	9	hue	hue	NOUN
brj-23389	270	10	is	be	AUX
brj-23389	270	11	an	an	DET
brj-23389	270	12	important	important	ADJ
brj-23389	270	13	stimulus	stimulus	NOUN
brj-23389	270	14	for	for	ADP
brj-23389	270	15	triggering	trigger	VERB
brj-23389	270	16	associations	association	NOUN
brj-23389	270	17	and	and	CCONJ
brj-23389	270	18	that	that	SCONJ
brj-23389	270	19	it	it	PRON
brj-23389	270	20	positively	positively	ADV
brj-23389	270	21	influences	influence	VERB
brj-23389	270	22	consumers	consumer	NOUN
brj-23389	270	23	’	’	PART
brj-23389	270	24	identification	identification	NOUN
brj-23389	270	25	of	of	ADP
brj-23389	270	26	brand	brand	NOUN
brj-23389	270	27	image	image	NOUN
brj-23389	270	28	.	.	PUNCT
brj-23389	271	1	brand	brand	NOUN
brj-23389	271	2	assessment	assessment	NOUN
brj-23389	271	3	attitudes	attitude	NOUN
brj-23389	271	4	were	be	AUX
brj-23389	271	5	significantly	significantly	ADV
brj-23389	271	6	influenced	influence	VERB
brj-23389	271	7	by	by	ADP
brj-23389	271	8	consumers	consumer	NOUN
brj-23389	271	9	’	'	PUNCT
brj-23389	271	10	characteristics	characteristic	NOUN
brj-23389	271	11	,	,	PUNCT
brj-23389	271	12	which	which	PRON
brj-23389	271	13	varied	vary	VERB
brj-23389	271	14	across	across	ADP
brj-23389	271	15	gender	gender	NOUN
brj-23389	271	16	,	,	PUNCT
brj-23389	271	17	education	education	NOUN
brj-23389	271	18	,	,	PUNCT
brj-23389	271	19	and	and	CCONJ
brj-23389	271	20	figure	figure	NOUN
brj-23389	271	21	,	,	PUNCT
brj-23389	271	22	with	with	ADP
brj-23389	271	23	the	the	DET
brj-23389	271	24	gender	gender	NOUN
brj-23389	271	25	factor	factor	NOUN
brj-23389	271	26	having	have	VERB
brj-23389	271	27	the	the	DET
brj-23389	271	28	greatest	great	ADJ
brj-23389	271	29	influence	influence	NOUN
brj-23389	271	30	on	on	ADP
brj-23389	271	31	weight	weight	NOUN
brj-23389	271	32	.	.	PUNCT
brj-23389	272	1	although	although	SCONJ
brj-23389	272	2	the	the	DET
brj-23389	272	3	test	test	NOUN
brj-23389	272	4	results	result	NOUN
brj-23389	272	5	did	do	AUX
brj-23389	272	6	not	not	PART
brj-23389	272	7	show	show	VERB
brj-23389	272	8	a	a	DET
brj-23389	272	9	significant	significant	ADJ
brj-23389	272	10	effect	effect	NOUN
brj-23389	272	11	of	of	ADP
brj-23389	272	12	age	age	NOUN
brj-23389	272	13	,	,	PUNCT
brj-23389	272	14	so	so	CCONJ
brj-23389	272	15	age	age	NOUN
brj-23389	272	16	is	be	AUX
brj-23389	272	17	considered	consider	VERB
brj-23389	272	18	a	a	DET
brj-23389	272	19	potential	potential	ADJ
brj-23389	272	20	influence	influence	NOUN
brj-23389	272	21	for	for	ADP
brj-23389	272	22	the	the	DET
brj-23389	272	23	time	time	NOUN
brj-23389	272	24	being	be	AUX
brj-23389	272	25	.	.	PUNCT
brj-23389	273	1	experiment	experiment	NOUN
brj-23389	273	2	3	3	NUM
brj-23389	273	3	confirms	confirm	VERB
brj-23389	273	4	that	that	SCONJ
brj-23389	273	5	changes	change	NOUN
brj-23389	273	6	in	in	ADP
brj-23389	273	7	saturation	saturation	NOUN
brj-23389	273	8	and	and	CCONJ
brj-23389	273	9	value	value	NOUN
brj-23389	273	10	have	have	VERB
brj-23389	273	11	different	different	ADJ
brj-23389	273	12	effects	effect	NOUN
brj-23389	273	13	on	on	ADP
brj-23389	273	14	brand	brand	NOUN
brj-23389	273	15	identity	identity	NOUN
brj-23389	273	16	,	,	PUNCT
brj-23389	273	17	and	and	CCONJ
brj-23389	273	18	reveals	reveal	VERB
brj-23389	273	19	the	the	DET
brj-23389	273	20	incremental	incremental	ADJ
brj-23389	273	21	value	value	NOUN
brj-23389	273	22	of	of	ADP
brj-23389	273	23	saturation	saturation	NOUN
brj-23389	273	24	and	and	CCONJ
brj-23389	273	25	value	value	NOUN
brj-23389	273	26	in	in	ADP
brj-23389	273	27	the	the	DET
brj-23389	273	28	brand	brand	NOUN
brj-23389	273	29	’s	’s	PART
brj-23389	273	30	iconic	iconic	ADJ
brj-23389	273	31	colour	colour	NOUN
brj-23389	273	32	.	.	PUNCT
brj-23389	274	1	the	the	DET
brj-23389	274	2	experiment	experiment	NOUN
brj-23389	274	3	proved	prove	VERB
brj-23389	274	4	that	that	SCONJ
brj-23389	274	5	saturation	saturation	NOUN
brj-23389	274	6	and	and	CCONJ
brj-23389	274	7	value	value	NOUN
brj-23389	274	8	affect	affect	VERB
brj-23389	274	9	brand	brand	NOUN
brj-23389	274	10	identity	identity	NOUN
brj-23389	274	11	,	,	PUNCT
brj-23389	274	12	but	but	CCONJ
brj-23389	274	13	not	not	PART
brj-23389	274	14	in	in	ADP
brj-23389	274	15	a	a	DET
brj-23389	274	16	single	single	ADJ
brj-23389	274	17	negative	negative	ADJ
brj-23389	274	18	effect	effect	NOUN
brj-23389	274	19	.	.	PUNCT
brj-23389	275	1	under	under	ADP
brj-23389	275	2	the	the	DET
brj-23389	275	3	premise	premise	NOUN
brj-23389	275	4	of	of	ADP
brj-23389	275	5	constant	constant	ADJ
brj-23389	275	6	hue	hue	NOUN
brj-23389	275	7	,	,	PUNCT
brj-23389	275	8	lower	low	ADJ
brj-23389	275	9	saturation	saturation	NOUN
brj-23389	275	10	and	and	CCONJ
brj-23389	275	11	value	value	NOUN
brj-23389	275	12	will	will	AUX
brj-23389	275	13	hurt	hurt	VERB
brj-23389	275	14	brand	brand	NOUN
brj-23389	275	15	identity	identity	NOUN
brj-23389	275	16	;	;	PUNCT
brj-23389	275	17	higher	high	ADJ
brj-23389	275	18	saturation	saturation	NOUN
brj-23389	275	19	and	and	CCONJ
brj-23389	275	20	unadjusted	unadjusted	ADJ
brj-23389	275	21	value	value	NOUN
brj-23389	275	22	will	will	AUX
brj-23389	275	23	have	have	VERB
brj-23389	275	24	a	a	DET
brj-23389	275	25	positive	positive	ADJ
brj-23389	275	26	effect	effect	NOUN
brj-23389	275	27	on	on	ADP
brj-23389	275	28	brand	brand	NOUN
brj-23389	275	29	identity	identity	NOUN
brj-23389	275	30	.	.	PUNCT
brj-23389	276	1	additionally	additionally	ADV
brj-23389	276	2	,	,	PUNCT
brj-23389	276	3	these	these	DET
brj-23389	276	4	findings	finding	NOUN
brj-23389	276	5	validate	validate	VERB
brj-23389	276	6	the	the	DET
brj-23389	276	7	idea	idea	NOUN
brj-23389	276	8	that	that	SCONJ
brj-23389	276	9	saturation	saturation	NOUN
brj-23389	276	10	has	have	AUX
brj-23389	276	11	a	a	DET
brj-23389	276	12	positive	positive	ADJ
brj-23389	276	13	relationship	relationship	NOUN
brj-23389	276	14	with	with	ADP
brj-23389	276	15	associative	associative	ADJ
brj-23389	276	16	arousal	arousal	NOUN
brj-23389	276	17	and	and	CCONJ
brj-23389	276	18	value	value	NOUN
brj-23389	276	19	has	have	VERB
brj-23389	276	20	a	a	DET
brj-23389	276	21	negative	negative	ADJ
brj-23389	276	22	relationship	relationship	NOUN
brj-23389	276	23	with	with	ADP
brj-23389	276	24	associative	associative	ADJ
brj-23389	276	25	arousal	arousal	NOUN
brj-23389	276	26	(	(	PUNCT
brj-23389	276	27	chan	chan	NOUN
brj-23389	276	28	and	and	CCONJ
brj-23389	276	29	park	park	NOUN
brj-23389	276	30	2015	2015	NUM
brj-23389	276	31	)	)	PUNCT
brj-23389	276	32	.	.	PUNCT
brj-23389	277	1	managerial	managerial	ADJ
brj-23389	277	2	contributions	contribution	NOUN
brj-23389	277	3	this	this	DET
brj-23389	277	4	work	work	NOUN
brj-23389	277	5	proposes	propose	VERB
brj-23389	277	6	a	a	DET
brj-23389	277	7	framework	framework	NOUN
brj-23389	277	8	for	for	ADP
brj-23389	277	9	brand	brand	NOUN
brj-23389	277	10	identity	identity	NOUN
brj-23389	277	11	design	design	NOUN
brj-23389	277	12	that	that	PRON
brj-23389	277	13	establishes	establish	VERB
brj-23389	277	14	internal	internal	ADJ
brj-23389	277	15	and	and	CCONJ
brj-23389	277	16	external	external	ADJ
brj-23389	277	17	brand	brand	NOUN
brj-23389	277	18	associations	association	NOUN
brj-23389	277	19	and	and	CCONJ
brj-23389	277	20	promises	promise	NOUN
brj-23389	277	21	.	.	PUNCT
brj-23389	278	1	the	the	DET
brj-23389	278	2	findings	finding	NOUN
brj-23389	278	3	are	be	AUX
brj-23389	278	4	pertinent	pertinent	ADJ
brj-23389	278	5	to	to	ADP
brj-23389	278	6	the	the	DET
brj-23389	278	7	requirements	requirement	NOUN
brj-23389	278	8	of	of	ADP
brj-23389	278	9	companies	company	NOUN
brj-23389	278	10	that	that	PRON
brj-23389	278	11	employ	employ	VERB
brj-23389	278	12	colour	colour	NOUN
brj-23389	278	13	-	-	PUNCT
brj-23389	278	14	driven	drive	VERB
brj-23389	278	15	brand	brand	NOUN
brj-23389	278	16	marketing	marketing	NOUN
brj-23389	278	17	strategies	strategy	NOUN
brj-23389	278	18	,	,	PUNCT
brj-23389	278	19	which	which	PRON
brj-23389	278	20	have	have	VERB
brj-23389	278	21	the	the	DET
brj-23389	278	22	potential	potential	NOUN
brj-23389	278	23	to	to	PART
brj-23389	278	24	evolve	evolve	VERB
brj-23389	278	25	into	into	ADP
brj-23389	278	26	transformative	transformative	ADJ
brj-23389	278	27	experiences	experience	NOUN
brj-23389	278	28	and	and	CCONJ
brj-23389	278	29	enduring	endure	VERB
brj-23389	278	30	brand	brand	NOUN
brj-23389	278	31	development	development	NOUN
brj-23389	278	32	initiatives	initiative	NOUN
brj-23389	278	33	that	that	PRON
brj-23389	278	34	generate	generate	VERB
brj-23389	278	35	brand	brand	NOUN
brj-23389	278	36	worth	worth	ADJ
brj-23389	278	37	for	for	ADP
brj-23389	278	38	the	the	DET
brj-23389	278	39	brand	brand	NOUN
brj-23389	278	40	.	.	PUNCT
brj-23389	279	1	branded	brand	VERB
brj-23389	279	2	offers	offer	NOUN
brj-23389	279	3	are	be	AUX
brj-23389	279	4	perceived	perceive	VERB
brj-23389	279	5	by	by	ADP
brj-23389	279	6	various	various	ADJ
brj-23389	279	7	external	external	ADJ
brj-23389	279	8	consumers	consumer	NOUN
brj-23389	279	9	and	and	CCONJ
brj-23389	279	10	can	can	AUX
brj-23389	279	11	be	be	AUX
brj-23389	279	12	triggered	trigger	VERB
brj-23389	279	13	by	by	ADP
brj-23389	279	14	brand	brand	NOUN
brj-23389	279	15	identity	identity	NOUN
brj-23389	279	16	design	design	NOUN
brj-23389	279	17	to	to	PART
brj-23389	279	18	stimulate	stimulate	VERB
brj-23389	279	19	proactive	proactive	ADJ
brj-23389	279	20	consumer	consumer	NOUN
brj-23389	279	21	behavior	behavior	NOUN
brj-23389	279	22	(	(	PUNCT
brj-23389	279	23	veloutsou	veloutsou	NOUN
brj-23389	279	24	2023	2023	NUM
brj-23389	279	25	)	)	PUNCT
brj-23389	279	26	.	.	PUNCT
brj-23389	280	1	this	this	PRON
brj-23389	280	2	can	can	AUX
brj-23389	280	3	be	be	AUX
brj-23389	280	4	an	an	DET
brj-23389	280	5	inspiration	inspiration	NOUN
brj-23389	280	6	for	for	ADP
brj-23389	280	7	practicing	practice	VERB
brj-23389	280	8	managers	manager	NOUN
brj-23389	280	9	.	.	PUNCT
brj-23389	281	1	by	by	ADP
brj-23389	281	2	targeting	target	VERB
brj-23389	281	3	consumer	consumer	NOUN
brj-23389	281	4	brand	brand	NOUN
brj-23389	281	5	knowledge	knowledge	NOUN
brj-23389	281	6	building	building	NOUN
brj-23389	281	7	and	and	CCONJ
brj-23389	281	8	developing	develop	VERB
brj-23389	281	9	brand	brand	NOUN
brj-23389	281	10	's	's	PART
brj-23389	281	11	iconic	iconic	ADJ
brj-23389	281	12	colour	colour	NOUN
brj-23389	281	13	as	as	ADP
brj-23389	281	14	part	part	NOUN
brj-23389	281	15	of	of	ADP
brj-23389	281	16	the	the	DET
brj-23389	281	17	brand	brand	NOUN
brj-23389	281	18	knowledge	knowledge	NOUN
brj-23389	281	19	that	that	PRON
brj-23389	281	20	the	the	DET
brj-23389	281	21	brand	brand	NOUN
brj-23389	281	22	places	place	VERB
brj-23389	281	23	in	in	ADP
brj-23389	281	24	the	the	DET
brj-23389	281	25	minds	mind	NOUN
brj-23389	281	26	of	of	ADP
brj-23389	281	27	external	external	ADJ
brj-23389	281	28	consumers	consumer	NOUN
brj-23389	281	29	,	,	PUNCT
brj-23389	281	30	the	the	DET
brj-23389	281	31	complexity	complexity	NOUN
brj-23389	281	32	and	and	CCONJ
brj-23389	281	33	ambiguity	ambiguity	NOUN
brj-23389	281	34	of	of	ADP
brj-23389	281	35	the	the	DET
brj-23389	281	36	brand	brand	NOUN
brj-23389	281	37	identity	identity	NOUN
brj-23389	281	38	design	design	NOUN
brj-23389	281	39	is	be	AUX
brj-23389	281	40	understood	understand	VERB
brj-23389	281	41	(	(	PUNCT
brj-23389	281	42	fetscherin	fetscherin	PROPN
brj-23389	281	43	et	et	PROPN
brj-23389	281	44	al	al	PROPN
brj-23389	281	45	.	.	PROPN
brj-23389	281	46	2019	2019	NUM
brj-23389	281	47	)	)	PUNCT
brj-23389	281	48	.	.	PUNCT
brj-23389	282	1	the	the	DET
brj-23389	282	2	brand	brand	NOUN
brj-23389	282	3	benefits	benefit	NOUN
brj-23389	282	4	perceived	perceive	VERB
brj-23389	282	5	by	by	ADP
brj-23389	282	6	consumers	consumer	NOUN
brj-23389	282	7	are	be	AUX
brj-23389	282	8	expected	expect	VERB
brj-23389	282	9	to	to	PART
brj-23389	282	10	support	support	VERB
brj-23389	282	11	the	the	DET
brj-23389	282	12	intended	intend	VERB
brj-23389	282	13	brand	brand	NOUN
brj-23389	282	14	purpose	purpose	NOUN
brj-23389	282	15	.	.	PUNCT
brj-23389	283	1	the	the	DET
brj-23389	283	2	brand	brand	NOUN
brj-23389	283	3	’s	’s	PART
brj-23389	283	4	iconic	iconic	ADJ
brj-23389	283	5	colour	colour	NOUN
brj-23389	283	6	is	be	AUX
brj-23389	283	7	a	a	DET
brj-23389	283	8	strategic	strategic	ADJ
brj-23389	283	9	move	move	NOUN
brj-23389	283	10	that	that	PRON
brj-23389	283	11	produces	produce	VERB
brj-23389	283	12	the	the	DET
brj-23389	283	13	desired	desire	VERB
brj-23389	283	14	consumer	consumer	NOUN
brj-23389	283	15	response	response	NOUN
brj-23389	283	16	.	.	PUNCT
brj-23389	284	1	this	this	DET
brj-23389	284	2	research	research	NOUN
brj-23389	284	3	’s	’s	PART
brj-23389	284	4	theoretical	theoretical	ADJ
brj-23389	284	5	framework	framework	NOUN
brj-23389	284	6	and	and	CCONJ
brj-23389	284	7	experimental	experimental	ADJ
brj-23389	284	8	results	result	NOUN
brj-23389	284	9	provide	provide	VERB
brj-23389	284	10	further	further	ADJ
brj-23389	284	11	evidence	evidence	NOUN
brj-23389	284	12	that	that	SCONJ
brj-23389	284	13	brand	brand	NOUN
brj-23389	284	14	building	building	NOUN
brj-23389	284	15	is	be	AUX
brj-23389	284	16	essential	essential	ADJ
brj-23389	284	17	for	for	ADP
brj-23389	284	18	enhancing	enhance	VERB
brj-23389	284	19	consumer	consumer	NOUN
brj-23389	284	20	perceptions	perception	NOUN
brj-23389	284	21	and	and	CCONJ
brj-23389	284	22	growing	grow	VERB
brj-23389	284	23	peer	peer	NOUN
brj-23389	284	24	-	-	PUNCT
brj-23389	284	25	reviewed	review	VERB
brj-23389	284	26	article	article	NOUN
brj-23389	284	27	bioresources.cnr.ncsu.edu	bioresources.cnr.ncsu.edu	NUM
brj-23389	284	28	tang	tang	PROPN
brj-23389	284	29	&	&	CCONJ
brj-23389	284	30	chen	chen	PROPN
brj-23389	284	31	(	(	PUNCT
brj-23389	284	32	2024	2024	NUM
brj-23389	284	33	)	)	PUNCT
brj-23389	284	34	.	.	PUNCT
brj-23389	285	1	“	"	PUNCT
brj-23389	285	2	colour	colour	NOUN
brj-23389	285	3	&	&	CCONJ
brj-23389	285	4	furniture	furniture	NOUN
brj-23389	285	5	branding	branding	NOUN
brj-23389	285	6	,	,	PUNCT
brj-23389	285	7	”	"	PUNCT
brj-23389	285	8	bioresources	bioresource	NOUN
brj-23389	285	9	19(2	19(2	NUM
brj-23389	285	10	)	)	PUNCT
brj-23389	285	11	,	,	PUNCT
brj-23389	285	12	2763	2763	NUM
brj-23389	285	13	-	-	SYM
brj-23389	285	14	2781	2781	NUM
brj-23389	285	15	.	.	PUNCT
brj-23389	286	1	2777	2777	NUM
brj-23389	286	2	all	all	ADV
brj-23389	286	3	strong	strong	ADJ
brj-23389	286	4	and	and	CCONJ
brj-23389	286	5	active	active	ADJ
brj-23389	286	6	brands	brand	NOUN
brj-23389	286	7	.	.	PUNCT
brj-23389	287	1	developing	develop	VERB
brj-23389	287	2	a	a	DET
brj-23389	287	3	brand	brand	NOUN
brj-23389	287	4	’s	’s	PART
brj-23389	287	5	iconic	iconic	ADJ
brj-23389	287	6	colour	colour	NOUN
brj-23389	287	7	will	will	AUX
brj-23389	287	8	likely	likely	ADV
brj-23389	287	9	be	be	AUX
brj-23389	287	10	one	one	NUM
brj-23389	287	11	of	of	ADP
brj-23389	287	12	the	the	DET
brj-23389	287	13	ways	way	NOUN
brj-23389	287	14	to	to	PART
brj-23389	287	15	reduce	reduce	VERB
brj-23389	287	16	brand	brand	NOUN
brj-23389	287	17	-	-	PUNCT
brj-23389	287	18	building	building	NOUN
brj-23389	287	19	efforts	effort	NOUN
brj-23389	287	20	,	,	PUNCT
brj-23389	287	21	even	even	ADV
brj-23389	287	22	though	though	SCONJ
brj-23389	287	23	branding	branding	NOUN
brj-23389	287	24	can	can	AUX
brj-23389	287	25	be	be	AUX
brj-23389	287	26	very	very	ADV
brj-23389	287	27	complex	complex	ADJ
brj-23389	287	28	.	.	PUNCT
brj-23389	288	1	the	the	DET
brj-23389	288	2	research	research	NOUN
brj-23389	288	3	specifically	specifically	ADV
brj-23389	288	4	classifies	classify	VERB
brj-23389	288	5	colour	colour	NOUN
brj-23389	288	6	sources	source	NOUN
brj-23389	288	7	according	accord	VERB
brj-23389	288	8	to	to	ADP
brj-23389	288	9	the	the	DET
brj-23389	288	10	characteristics	characteristic	NOUN
brj-23389	288	11	of	of	ADP
brj-23389	288	12	furniture	furniture	NOUN
brj-23389	288	13	brands	brand	NOUN
brj-23389	288	14	and	and	CCONJ
brj-23389	288	15	extracts	extract	VERB
brj-23389	288	16	essential	essential	ADJ
brj-23389	288	17	elements	element	NOUN
brj-23389	288	18	of	of	ADP
brj-23389	288	19	colour	colour	NOUN
brj-23389	288	20	identity	identity	NOUN
brj-23389	288	21	for	for	ADP
brj-23389	288	22	associations	association	NOUN
brj-23389	288	23	focused	focus	VERB
brj-23389	288	24	on	on	ADP
brj-23389	288	25	consumers	consumer	NOUN
brj-23389	288	26	,	,	PUNCT
brj-23389	288	27	which	which	PRON
brj-23389	288	28	can	can	AUX
brj-23389	288	29	assist	assist	VERB
brj-23389	288	30	companies	company	NOUN
brj-23389	288	31	in	in	ADP
brj-23389	288	32	creating	create	VERB
brj-23389	288	33	design	design	NOUN
brj-23389	288	34	solutions	solution	NOUN
brj-23389	288	35	and	and	CCONJ
brj-23389	288	36	product	product	NOUN
brj-23389	288	37	offerings	offering	NOUN
brj-23389	288	38	.	.	PUNCT
brj-23389	289	1	the	the	DET
brj-23389	289	2	findings	finding	NOUN
brj-23389	289	3	of	of	ADP
brj-23389	289	4	the	the	DET
brj-23389	289	5	experiments	experiment	NOUN
brj-23389	289	6	demonstrate	demonstrate	VERB
brj-23389	289	7	that	that	SCONJ
brj-23389	289	8	brand	brand	NOUN
brj-23389	289	9	's	's	PART
brj-23389	289	10	iconic	iconic	ADJ
brj-23389	289	11	colour	colour	NOUN
brj-23389	289	12	can	can	AUX
brj-23389	289	13	be	be	AUX
brj-23389	289	14	used	use	VERB
brj-23389	289	15	as	as	ADP
brj-23389	289	16	an	an	DET
brj-23389	289	17	important	important	ADJ
brj-23389	289	18	and	and	CCONJ
brj-23389	289	19	controllable	controllable	ADJ
brj-23389	289	20	variable	variable	NOUN
brj-23389	289	21	to	to	PART
brj-23389	289	22	manage	manage	VERB
brj-23389	289	23	image	image	NOUN
brj-23389	289	24	standardization	standardization	NOUN
brj-23389	289	25	and	and	CCONJ
brj-23389	289	26	convey	convey	VERB
brj-23389	289	27	brand	brand	NOUN
brj-23389	289	28	information	information	NOUN
brj-23389	289	29	through	through	ADP
brj-23389	289	30	colour	colour	NOUN
brj-23389	289	31	signals	signal	NOUN
brj-23389	289	32	;	;	PUNCT
brj-23389	289	33	brand	brand	NOUN
brj-23389	289	34	identity	identity	NOUN
brj-23389	289	35	is	be	AUX
brj-23389	289	36	closely	closely	ADV
brj-23389	289	37	related	relate	VERB
brj-23389	289	38	to	to	ADP
brj-23389	289	39	consumers	consumer	NOUN
brj-23389	289	40	'	'	PART
brj-23389	289	41	characteristics	characteristic	NOUN
brj-23389	289	42	,	,	PUNCT
brj-23389	289	43	and	and	CCONJ
brj-23389	289	44	an	an	DET
brj-23389	289	45	in	in	ADP
brj-23389	289	46	-	-	PUNCT
brj-23389	289	47	depth	depth	NOUN
brj-23389	289	48	understanding	understanding	NOUN
brj-23389	289	49	of	of	ADP
brj-23389	289	50	the	the	DET
brj-23389	289	51	target	target	NOUN
brj-23389	289	52	consumer	consumer	NOUN
brj-23389	289	53	group	group	NOUN
brj-23389	289	54	can	can	AUX
brj-23389	289	55	help	help	VERB
brj-23389	289	56	to	to	PART
brj-23389	289	57	develop	develop	VERB
brj-23389	289	58	positive	positive	ADJ
brj-23389	289	59	brand	brand	NOUN
brj-23389	289	60	action	action	NOUN
brj-23389	289	61	;	;	PUNCT
brj-23389	289	62	brands	brand	NOUN
brj-23389	289	63	can	can	AUX
brj-23389	289	64	give	give	VERB
brj-23389	289	65	meaning	meaning	NOUN
brj-23389	289	66	to	to	PART
brj-23389	289	67	colour	colour	VERB
brj-23389	289	68	,	,	PUNCT
brj-23389	289	69	and	and	CCONJ
brj-23389	289	70	at	at	ADP
brj-23389	289	71	the	the	DET
brj-23389	289	72	same	same	ADJ
brj-23389	289	73	time	time	NOUN
brj-23389	289	74	,	,	PUNCT
brj-23389	289	75	brand	brand	NOUN
brj-23389	289	76	's	's	PART
brj-23389	289	77	iconic	iconic	ADJ
brj-23389	289	78	colour	colour	NOUN
brj-23389	289	79	can	can	AUX
brj-23389	289	80	help	help	VERB
brj-23389	289	81	to	to	PART
brj-23389	289	82	build	build	VERB
brj-23389	289	83	the	the	DET
brj-23389	289	84	brand	brand	NOUN
brj-23389	289	85	image	image	NOUN
brj-23389	289	86	and	and	CCONJ
brj-23389	289	87	reputation	reputation	NOUN
brj-23389	289	88	.	.	PUNCT
brj-23389	290	1	moreover	moreover	ADV
brj-23389	290	2	,	,	PUNCT
brj-23389	290	3	saturation	saturation	NOUN
brj-23389	290	4	and	and	CCONJ
brj-23389	290	5	value	value	NOUN
brj-23389	290	6	elements	element	NOUN
brj-23389	290	7	have	have	VERB
brj-23389	290	8	polarity	polarity	NOUN
brj-23389	290	9	,	,	PUNCT
brj-23389	290	10	and	and	CCONJ
brj-23389	290	11	within	within	ADP
brj-23389	290	12	an	an	DET
brj-23389	290	13	adjustable	adjustable	ADJ
brj-23389	290	14	range	range	NOUN
brj-23389	290	15	,	,	PUNCT
brj-23389	290	16	they	they	PRON
brj-23389	290	17	can	can	AUX
brj-23389	290	18	make	make	VERB
brj-23389	290	19	the	the	DET
brj-23389	290	20	brand	brand	NOUN
brj-23389	290	21	identity	identity	NOUN
brj-23389	290	22	more	more	ADV
brj-23389	290	23	diverse	diverse	ADJ
brj-23389	290	24	,	,	PUNCT
brj-23389	290	25	which	which	PRON
brj-23389	290	26	provides	provide	VERB
brj-23389	290	27	inspiration	inspiration	NOUN
brj-23389	290	28	and	and	CCONJ
brj-23389	290	29	ideas	idea	NOUN
brj-23389	290	30	for	for	ADP
brj-23389	290	31	new	new	ADJ
brj-23389	290	32	product	product	NOUN
brj-23389	290	33	development	development	NOUN
brj-23389	290	34	and	and	CCONJ
brj-23389	290	35	repositioning	repositioning	NOUN
brj-23389	290	36	of	of	ADP
brj-23389	290	37	the	the	DET
brj-23389	290	38	brand	brand	NOUN
brj-23389	290	39	.	.	PUNCT
brj-23389	291	1	brand	brand	NOUN
brj-23389	291	2	’s	’s	PART
brj-23389	291	3	iconic	iconic	ADJ
brj-23389	291	4	colour	colour	NOUN
brj-23389	291	5	can	can	AUX
brj-23389	291	6	help	help	VERB
brj-23389	291	7	to	to	PART
brj-23389	291	8	reduce	reduce	VERB
brj-23389	291	9	the	the	DET
brj-23389	291	10	brand	brand	NOUN
brj-23389	291	11	and	and	CCONJ
brj-23389	291	12	consumer	consumer	NOUN
brj-23389	291	13	brand	brand	NOUN
brj-23389	291	14	cognitive	cognitive	ADJ
brj-23389	291	15	bias	bias	NOUN
brj-23389	291	16	,	,	PUNCT
brj-23389	291	17	so	so	SCONJ
brj-23389	291	18	that	that	SCONJ
brj-23389	291	19	all	all	DET
brj-23389	291	20	parties	party	NOUN
brj-23389	291	21	in	in	ADP
brj-23389	291	22	the	the	DET
brj-23389	291	23	brand	brand	NOUN
brj-23389	291	24	identity	identity	NOUN
brj-23389	291	25	design	design	NOUN
brj-23389	291	26	have	have	VERB
brj-23389	291	27	a	a	DET
brj-23389	291	28	more	more	ADV
brj-23389	291	29	consistent	consistent	ADJ
brj-23389	291	30	perception	perception	NOUN
brj-23389	291	31	of	of	ADP
brj-23389	291	32	the	the	DET
brj-23389	291	33	brand	brand	NOUN
brj-23389	291	34	meaning	meaning	NOUN
brj-23389	291	35	,	,	PUNCT
brj-23389	291	36	to	to	PART
brj-23389	291	37	achieve	achieve	VERB
brj-23389	291	38	low	low	ADJ
brj-23389	291	39	-	-	PUNCT
brj-23389	291	40	cost	cost	NOUN
brj-23389	291	41	differentiation	differentiation	NOUN
brj-23389	291	42	of	of	ADP
brj-23389	291	43	the	the	DET
brj-23389	291	44	competitive	competitive	ADJ
brj-23389	291	45	strategy	strategy	NOUN
brj-23389	291	46	.	.	PUNCT
brj-23389	292	1	nonetheless	nonetheless	ADV
brj-23389	292	2	,	,	PUNCT
brj-23389	292	3	theories	theory	NOUN
brj-23389	292	4	need	need	VERB
brj-23389	292	5	to	to	PART
brj-23389	292	6	be	be	AUX
brj-23389	292	7	applied	apply	VERB
brj-23389	292	8	and	and	CCONJ
brj-23389	292	9	validated	validate	VERB
brj-23389	292	10	by	by	ADP
brj-23389	292	11	objective	objective	ADJ
brj-23389	292	12	principles	principle	NOUN
brj-23389	292	13	.	.	PUNCT
brj-23389	293	1	in	in	ADP
brj-23389	293	2	addition	addition	NOUN
brj-23389	293	3	,	,	PUNCT
brj-23389	293	4	strong	strong	ADJ
brj-23389	293	5	brands	brand	NOUN
brj-23389	293	6	have	have	VERB
brj-23389	293	7	deep	deep	ADJ
brj-23389	293	8	brand	brand	NOUN
brj-23389	293	9	knowledge	knowledge	NOUN
brj-23389	293	10	and	and	CCONJ
brj-23389	293	11	can	can	AUX
brj-23389	293	12	connect	connect	VERB
brj-23389	293	13	brand	brand	NOUN
brj-23389	293	14	perceptions	perception	NOUN
brj-23389	293	15	and	and	CCONJ
brj-23389	293	16	brand	brand	NOUN
brj-23389	293	17	relationships	relationship	NOUN
brj-23389	293	18	through	through	ADP
brj-23389	293	19	assessment	assessment	NOUN
brj-23389	293	20	,	,	PUNCT
brj-23389	293	21	but	but	CCONJ
brj-23389	293	22	smaller	small	ADJ
brj-23389	293	23	and	and	CCONJ
brj-23389	293	24	medium	medium	ADJ
brj-23389	293	25	-	-	PUNCT
brj-23389	293	26	sized	sized	ADJ
brj-23389	293	27	companies	company	NOUN
brj-23389	293	28	should	should	AUX
brj-23389	293	29	begin	begin	VERB
brj-23389	293	30	by	by	ADP
brj-23389	293	31	developing	develop	VERB
brj-23389	293	32	their	their	PRON
brj-23389	293	33	brand	brand	NOUN
brj-23389	293	34	awareness	awareness	NOUN
brj-23389	293	35	.	.	PUNCT
brj-23389	294	1	limitations	limitation	NOUN
brj-23389	294	2	and	and	CCONJ
brj-23389	294	3	directions	direction	NOUN
brj-23389	294	4	for	for	ADP
brj-23389	294	5	future	future	ADJ
brj-23389	294	6	research	research	NOUN
brj-23389	294	7	this	this	DET
brj-23389	294	8	paper	paper	NOUN
brj-23389	294	9	is	be	AUX
brj-23389	294	10	an	an	DET
brj-23389	294	11	in	in	ADP
brj-23389	294	12	-	-	PUNCT
brj-23389	294	13	depth	depth	NOUN
brj-23389	294	14	exploration	exploration	NOUN
brj-23389	294	15	and	and	CCONJ
brj-23389	294	16	an	an	DET
brj-23389	294	17	important	important	ADJ
brj-23389	294	18	attempt	attempt	NOUN
brj-23389	294	19	to	to	PART
brj-23389	294	20	research	research	VERB
brj-23389	294	21	brand	brand	NOUN
brj-23389	294	22	identity	identity	NOUN
brj-23389	294	23	design	design	NOUN
brj-23389	294	24	and	and	CCONJ
brj-23389	294	25	brand	brand	NOUN
brj-23389	294	26	-	-	PUNCT
brj-23389	294	27	consumer	consumer	NOUN
brj-23389	294	28	relationships	relationship	NOUN
brj-23389	294	29	in	in	ADP
brj-23389	294	30	brand	brand	NOUN
brj-23389	294	31	building	building	NOUN
brj-23389	294	32	.	.	PUNCT
brj-23389	295	1	the	the	DET
brj-23389	295	2	theoretical	theoretical	ADJ
brj-23389	295	3	framework	framework	NOUN
brj-23389	295	4	and	and	CCONJ
brj-23389	295	5	experimental	experimental	ADJ
brj-23389	295	6	results	result	NOUN
brj-23389	295	7	have	have	AUX
brj-23389	295	8	contributed	contribute	VERB
brj-23389	295	9	to	to	ADP
brj-23389	295	10	both	both	DET
brj-23389	295	11	academics	academic	NOUN
brj-23389	295	12	and	and	CCONJ
brj-23389	295	13	practice	practice	NOUN
brj-23389	295	14	,	,	PUNCT
brj-23389	295	15	but	but	CCONJ
brj-23389	295	16	there	there	PRON
brj-23389	295	17	are	be	VERB
brj-23389	295	18	still	still	ADV
brj-23389	295	19	some	some	DET
brj-23389	295	20	limitations	limitation	NOUN
brj-23389	295	21	.	.	PUNCT
brj-23389	296	1	research	research	NOUN
brj-23389	296	2	objectives	objective	NOUN
brj-23389	296	3	brand	brand	NOUN
brj-23389	296	4	identity	identity	NOUN
brj-23389	296	5	is	be	AUX
brj-23389	296	6	a	a	DET
brj-23389	296	7	rich	rich	ADJ
brj-23389	296	8	concept	concept	NOUN
brj-23389	296	9	and	and	CCONJ
brj-23389	296	10	is	be	AUX
brj-23389	296	11	influenced	influence	VERB
brj-23389	296	12	by	by	ADP
brj-23389	296	13	many	many	ADJ
brj-23389	296	14	moderating	moderate	VERB
brj-23389	296	15	factors	factor	NOUN
brj-23389	296	16	which	which	PRON
brj-23389	296	17	include	include	VERB
brj-23389	296	18	design	design	NOUN
brj-23389	296	19	and	and	CCONJ
brj-23389	296	20	non	non	ADJ
brj-23389	296	21	-	-	ADJ
brj-23389	296	22	design	design	ADJ
brj-23389	296	23	factors	factor	NOUN
brj-23389	296	24	(	(	PUNCT
brj-23389	296	25	elliot	elliot	PROPN
brj-23389	296	26	2019	2019	NUM
brj-23389	296	27	)	)	PUNCT
brj-23389	296	28	.	.	PUNCT
brj-23389	297	1	this	this	DET
brj-23389	297	2	research	research	NOUN
brj-23389	297	3	focuses	focus	VERB
brj-23389	297	4	only	only	ADV
brj-23389	297	5	on	on	ADP
brj-23389	297	6	the	the	DET
brj-23389	297	7	colour	colour	NOUN
brj-23389	297	8	design	design	NOUN
brj-23389	297	9	of	of	ADP
brj-23389	297	10	the	the	DET
brj-23389	297	11	brand	brand	NOUN
brj-23389	297	12	logo	logo	NOUN
brj-23389	297	13	to	to	PART
brj-23389	297	14	explore	explore	VERB
brj-23389	297	15	the	the	DET
brj-23389	297	16	value	value	NOUN
brj-23389	297	17	of	of	ADP
brj-23389	297	18	brand	brand	NOUN
brj-23389	297	19	's	's	PART
brj-23389	297	20	iconic	iconic	ADJ
brj-23389	297	21	colour	colour	NOUN
brj-23389	297	22	for	for	ADP
brj-23389	297	23	brand	brand	NOUN
brj-23389	297	24	identity	identity	NOUN
brj-23389	297	25	(	(	PUNCT
brj-23389	297	26	chiang	chiang	PROPN
brj-23389	297	27	et	et	PROPN
brj-23389	297	28	al	al	PROPN
brj-23389	297	29	.	.	PROPN
brj-23389	297	30	2020	2020	NUM
brj-23389	297	31	)	)	PUNCT
brj-23389	297	32	.	.	PUNCT
brj-23389	298	1	this	this	DET
brj-23389	298	2	study	study	NOUN
brj-23389	298	3	investigated	investigate	VERB
brj-23389	298	4	the	the	DET
brj-23389	298	5	visual	visual	ADJ
brj-23389	298	6	senses	sense	NOUN
brj-23389	298	7	,	,	PUNCT
brj-23389	298	8	but	but	CCONJ
brj-23389	298	9	design	design	NOUN
brj-23389	298	10	interacts	interact	VERB
brj-23389	298	11	with	with	ADP
brj-23389	298	12	multiple	multiple	ADJ
brj-23389	298	13	sensory	sensory	ADJ
brj-23389	298	14	organs	organ	NOUN
brj-23389	298	15	,	,	PUNCT
brj-23389	298	16	such	such	ADJ
brj-23389	298	17	as	as	ADP
brj-23389	298	18	hearing	hearing	NOUN
brj-23389	298	19	and	and	CCONJ
brj-23389	298	20	smell	smell	VERB
brj-23389	298	21	.	.	PUNCT
brj-23389	299	1	future	future	ADJ
brj-23389	299	2	studies	study	NOUN
brj-23389	299	3	could	could	AUX
brj-23389	299	4	also	also	ADV
brj-23389	299	5	investigate	investigate	VERB
brj-23389	299	6	the	the	DET
brj-23389	299	7	impact	impact	NOUN
brj-23389	299	8	of	of	ADP
brj-23389	299	9	differences	difference	NOUN
brj-23389	299	10	in	in	ADP
brj-23389	299	11	sensory	sensory	ADJ
brj-23389	299	12	abilities	ability	NOUN
brj-23389	299	13	on	on	ADP
brj-23389	299	14	brand	brand	NOUN
brj-23389	299	15	identity	identity	NOUN
brj-23389	299	16	design	design	NOUN
brj-23389	299	17	,	,	PUNCT
brj-23389	299	18	such	such	ADJ
brj-23389	299	19	as	as	ADP
brj-23389	299	20	measuring	measure	VERB
brj-23389	299	21	the	the	DET
brj-23389	299	22	reflections	reflection	NOUN
brj-23389	299	23	of	of	ADP
brj-23389	299	24	people	people	NOUN
brj-23389	299	25	with	with	ADP
brj-23389	299	26	colour	colour	NOUN
brj-23389	299	27	vision	vision	NOUN
brj-23389	299	28	or	or	CCONJ
brj-23389	299	29	visual	visual	ADJ
brj-23389	299	30	abnormalities	abnormality	NOUN
brj-23389	299	31	to	to	PART
brj-23389	299	32	deepen	deepen	VERB
brj-23389	299	33	the	the	DET
brj-23389	299	34	concept	concept	NOUN
brj-23389	299	35	of	of	ADP
brj-23389	299	36	caring	caring	ADJ
brj-23389	299	37	design	design	NOUN
brj-23389	299	38	.	.	PUNCT
brj-23389	300	1	monochromatic	monochromatic	ADJ
brj-23389	300	2	design	design	NOUN
brj-23389	300	3	of	of	ADP
brj-23389	300	4	the	the	DET
brj-23389	300	5	brand	brand	NOUN
brj-23389	300	6	logo	logo	NOUN
brj-23389	300	7	selected	select	VERB
brj-23389	300	8	for	for	ADP
brj-23389	300	9	this	this	DET
brj-23389	300	10	research	research	NOUN
brj-23389	300	11	provides	provide	VERB
brj-23389	300	12	space	space	NOUN
brj-23389	300	13	for	for	ADP
brj-23389	300	14	the	the	DET
brj-23389	300	15	development	development	NOUN
brj-23389	300	16	of	of	ADP
brj-23389	300	17	multi	multi	ADJ
brj-23389	300	18	-	-	ADJ
brj-23389	300	19	coloured	coloured	ADJ
brj-23389	300	20	logos	logo	NOUN
brj-23389	300	21	.	.	PUNCT
brj-23389	301	1	the	the	DET
brj-23389	301	2	interaction	interaction	NOUN
brj-23389	301	3	between	between	ADP
brj-23389	301	4	multiple	multiple	ADJ
brj-23389	301	5	colours	colour	NOUN
brj-23389	301	6	would	would	AUX
brj-23389	301	7	be	be	AUX
brj-23389	301	8	an	an	DET
brj-23389	301	9	interesting	interesting	ADJ
brj-23389	301	10	topic	topic	NOUN
brj-23389	301	11	.	.	PUNCT
brj-23389	302	1	research	research	NOUN
brj-23389	302	2	sample	sample	NOUN
brj-23389	302	3	this	this	DET
brj-23389	302	4	paper	paper	NOUN
brj-23389	302	5	examines	examine	VERB
brj-23389	302	6	a	a	DET
brj-23389	302	7	representative	representative	ADJ
brj-23389	302	8	well	well	ADV
brj-23389	302	9	-	-	PUNCT
brj-23389	302	10	known	know	VERB
brj-23389	302	11	furniture	furniture	NOUN
brj-23389	302	12	brand	brand	NOUN
brj-23389	302	13	,	,	PUNCT
brj-23389	302	14	future	future	ADJ
brj-23389	302	15	research	research	NOUN
brj-23389	302	16	can	can	AUX
brj-23389	302	17	use	use	VERB
brj-23389	302	18	the	the	DET
brj-23389	302	19	theory	theory	NOUN
brj-23389	302	20	of	of	ADP
brj-23389	302	21	equivalence	equivalence	NOUN
brj-23389	302	22	trend	trend	NOUN
brj-23389	302	23	for	for	ADP
brj-23389	302	24	multiple	multiple	ADJ
brj-23389	302	25	brands	brand	NOUN
brj-23389	302	26	to	to	PART
brj-23389	302	27	extract	extract	VERB
brj-23389	302	28	the	the	DET
brj-23389	302	29	brand	brand	NOUN
brj-23389	302	30	’s	’s	PART
brj-23389	302	31	iconic	iconic	ADJ
brj-23389	302	32	colour	colour	NOUN
brj-23389	302	33	and	and	CCONJ
brj-23389	302	34	classification	classification	NOUN
brj-23389	302	35	for	for	ADP
brj-23389	302	36	comparative	comparative	ADJ
brj-23389	302	37	analysis	analysis	NOUN
brj-23389	302	38	.	.	PUNCT
brj-23389	303	1	in	in	ADP
brj-23389	303	2	the	the	DET
brj-23389	303	3	experimental	experimental	ADJ
brj-23389	303	4	process	process	NOUN
brj-23389	303	5	,	,	PUNCT
brj-23389	303	6	a	a	DET
brj-23389	303	7	large	large	ADJ
brj-23389	303	8	number	number	NOUN
brj-23389	303	9	of	of	ADP
brj-23389	303	10	picture	picture	NOUN
brj-23389	303	11	samples	sample	NOUN
brj-23389	303	12	were	be	AUX
brj-23389	303	13	collected	collect	VERB
brj-23389	303	14	and	and	CCONJ
brj-23389	303	15	strictly	strictly	ADV
brj-23389	303	16	screened	screen	VERB
brj-23389	303	17	,	,	PUNCT
brj-23389	303	18	but	but	CCONJ
brj-23389	303	19	the	the	DET
brj-23389	303	20	influence	influence	NOUN
brj-23389	303	21	of	of	ADP
brj-23389	303	22	“	"	PUNCT
brj-23389	303	23	theory	theory	NOUN
brj-23389	303	24	of	of	ADP
brj-23389	303	25	colour	colour	NOUN
brj-23389	303	26	in	in	ADP
brj-23389	303	27	context	context	NOUN
brj-23389	303	28	”	"	PUNCT
brj-23389	303	29	in	in	ADP
brj-23389	303	30	determining	determine	VERB
brj-23389	303	31	the	the	DET
brj-23389	303	32	source	source	NOUN
brj-23389	303	33	of	of	ADP
brj-23389	303	34	brand	brand	NOUN
brj-23389	303	35	’s	’s	PART
brj-23389	303	36	iconic	iconic	ADJ
brj-23389	303	37	colour	colour	NOUN
brj-23389	303	38	remains	remain	VERB
brj-23389	303	39	to	to	PART
brj-23389	303	40	be	be	AUX
brj-23389	303	41	tested	test	VERB
brj-23389	303	42	(	(	PUNCT
brj-23389	303	43	elliot	elliot	PROPN
brj-23389	303	44	2015	2015	NUM
brj-23389	303	45	)	)	PUNCT
brj-23389	303	46	.	.	PUNCT
brj-23389	304	1	among	among	ADP
brj-23389	304	2	the	the	DET
brj-23389	304	3	personal	personal	ADJ
brj-23389	304	4	characteristics	characteristic	NOUN
brj-23389	304	5	of	of	ADP
brj-23389	304	6	consumers	consumer	NOUN
brj-23389	304	7	,	,	PUNCT
brj-23389	304	8	the	the	DET
brj-23389	304	9	research	research	NOUN
brj-23389	304	10	incorporated	incorporate	VERB
brj-23389	304	11	gender	gender	NOUN
brj-23389	304	12	,	,	PUNCT
brj-23389	304	13	age	age	NOUN
brj-23389	304	14	,	,	PUNCT
brj-23389	304	15	education	education	NOUN
brj-23389	304	16	,	,	PUNCT
brj-23389	304	17	and	and	CCONJ
brj-23389	304	18	figure	figure	NOUN
brj-23389	304	19	,	,	PUNCT
brj-23389	304	20	but	but	CCONJ
brj-23389	304	21	also	also	ADV
brj-23389	304	22	included	include	VERB
brj-23389	304	23	relevant	relevant	ADJ
brj-23389	304	24	elements	element	NOUN
brj-23389	304	25	such	such	ADJ
brj-23389	304	26	peer	peer	NOUN
brj-23389	304	27	-	-	PUNCT
brj-23389	304	28	reviewed	review	VERB
brj-23389	304	29	article	article	NOUN
brj-23389	304	30	bioresources.cnr.ncsu.edu	bioresources.cnr.ncsu.edu	NUM
brj-23389	304	31	tang	tang	PROPN
brj-23389	304	32	&	&	CCONJ
brj-23389	304	33	chen	chen	PROPN
brj-23389	304	34	(	(	PUNCT
brj-23389	304	35	2024	2024	NUM
brj-23389	304	36	)	)	PUNCT
brj-23389	304	37	.	.	PUNCT
brj-23389	305	1	“	"	PUNCT
brj-23389	305	2	colour	colour	NOUN
brj-23389	305	3	&	&	CCONJ
brj-23389	305	4	furniture	furniture	NOUN
brj-23389	305	5	branding	branding	NOUN
brj-23389	305	6	,	,	PUNCT
brj-23389	305	7	”	"	PUNCT
brj-23389	305	8	bioresources	bioresource	NOUN
brj-23389	305	9	19(2	19(2	NUM
brj-23389	305	10	)	)	PUNCT
brj-23389	305	11	,	,	PUNCT
brj-23389	305	12	2763	2763	NUM
brj-23389	305	13	-	-	SYM
brj-23389	305	14	2781	2781	NUM
brj-23389	305	15	.	.	PUNCT
brj-23389	306	1	2778	2778	NUM
brj-23389	306	2	as	as	ADP
brj-23389	306	3	regional	regional	ADJ
brj-23389	306	4	customs	custom	NOUN
brj-23389	306	5	,	,	PUNCT
brj-23389	306	6	esthetic	esthetic	ADJ
brj-23389	306	7	literacy	literacy	NOUN
brj-23389	306	8	,	,	PUNCT
brj-23389	306	9	and	and	CCONJ
brj-23389	306	10	season	season	NOUN
brj-23389	306	11	of	of	ADP
brj-23389	306	12	the	the	DET
brj-23389	306	13	times	time	NOUN
brj-23389	306	14	.	.	PUNCT
brj-23389	307	1	the	the	DET
brj-23389	307	2	subjects	subject	NOUN
brj-23389	307	3	were	be	AUX
brj-23389	307	4	all	all	PRON
brj-23389	307	5	chinese	chinese	ADJ
brj-23389	307	6	,	,	PUNCT
brj-23389	307	7	and	and	CCONJ
brj-23389	307	8	the	the	DET
brj-23389	307	9	experiment	experiment	NOUN
brj-23389	307	10	showed	show	VERB
brj-23389	307	11	little	little	ADJ
brj-23389	307	12	difference	difference	NOUN
brj-23389	307	13	in	in	ADP
brj-23389	307	14	cultural	cultural	ADJ
brj-23389	307	15	identity	identity	NOUN
brj-23389	307	16	,	,	PUNCT
brj-23389	307	17	yet	yet	CCONJ
brj-23389	307	18	the	the	DET
brj-23389	307	19	influence	influence	NOUN
brj-23389	307	20	of	of	ADP
brj-23389	307	21	cultural	cultural	ADJ
brj-23389	307	22	dependence	dependence	NOUN
brj-23389	307	23	on	on	ADP
brj-23389	307	24	brand	brand	NOUN
brj-23389	307	25	assessment	assessment	NOUN
brj-23389	307	26	attitudes	attitude	NOUN
brj-23389	307	27	could	could	AUX
brj-23389	307	28	not	not	PART
brj-23389	307	29	be	be	AUX
brj-23389	307	30	ignored	ignore	VERB
brj-23389	307	31	.	.	PUNCT
brj-23389	308	1	meanwhile	meanwhile	ADV
brj-23389	308	2	,	,	PUNCT
brj-23389	308	3	the	the	DET
brj-23389	308	4	relationship	relationship	NOUN
brj-23389	308	5	between	between	ADP
brj-23389	308	6	age	age	NOUN
brj-23389	308	7	factor	factor	NOUN
brj-23389	308	8	and	and	CCONJ
brj-23389	308	9	brand	brand	NOUN
brj-23389	308	10	assessment	assessment	NOUN
brj-23389	308	11	attitude	attitude	NOUN
brj-23389	308	12	needs	need	VERB
brj-23389	308	13	to	to	PART
brj-23389	308	14	be	be	AUX
brj-23389	308	15	further	far	ADV
brj-23389	308	16	explored	explore	VERB
brj-23389	308	17	.	.	PUNCT
brj-23389	309	1	research	research	NOUN
brj-23389	309	2	results	result	VERB
brj-23389	309	3	the	the	DET
brj-23389	309	4	regression	regression	NOUN
brj-23389	309	5	equation	equation	NOUN
brj-23389	309	6	in	in	ADP
brj-23389	309	7	experiment	experiment	NOUN
brj-23389	309	8	2	2	NUM
brj-23389	309	9	explains	explain	VERB
brj-23389	309	10	only	only	ADV
brj-23389	309	11	51.4	51.4	NUM
brj-23389	309	12	%	%	NOUN
brj-23389	309	13	of	of	ADP
brj-23389	309	14	the	the	DET
brj-23389	309	15	brand	brand	NOUN
brj-23389	309	16	's	's	PART
brj-23389	309	17	iconic	iconic	ADJ
brj-23389	309	18	colour	colour	NOUN
brj-23389	309	19	favourability	favourability	NOUN
brj-23389	309	20	,	,	PUNCT
brj-23389	309	21	indicating	indicate	VERB
brj-23389	309	22	that	that	SCONJ
brj-23389	309	23	there	there	PRON
brj-23389	309	24	are	be	VERB
brj-23389	309	25	still	still	ADV
brj-23389	309	26	elements	element	NOUN
brj-23389	309	27	of	of	ADP
brj-23389	309	28	influence	influence	NOUN
brj-23389	309	29	that	that	PRON
brj-23389	309	30	have	have	AUX
brj-23389	309	31	not	not	PART
brj-23389	309	32	been	be	AUX
brj-23389	309	33	considered	consider	VERB
brj-23389	309	34	.	.	PUNCT
brj-23389	310	1	to	to	PART
brj-23389	310	2	gain	gain	VERB
brj-23389	310	3	a	a	DET
brj-23389	310	4	better	well	ADJ
brj-23389	310	5	understanding	understanding	NOUN
brj-23389	310	6	,	,	PUNCT
brj-23389	310	7	a	a	DET
brj-23389	310	8	more	more	ADJ
brj-23389	310	9	in	in	ADP
brj-23389	310	10	-	-	PUNCT
brj-23389	310	11	depth	depth	NOUN
brj-23389	310	12	analysis	analysis	NOUN
brj-23389	310	13	should	should	AUX
brj-23389	310	14	include	include	VERB
brj-23389	310	15	other	other	ADJ
brj-23389	310	16	aspects	aspect	NOUN
brj-23389	310	17	of	of	ADP
brj-23389	310	18	consumers	consumer	NOUN
brj-23389	310	19	’	’	PART
brj-23389	310	20	characteristics	characteristic	NOUN
brj-23389	310	21	.	.	PUNCT
brj-23389	311	1	experiment	experiment	NOUN
brj-23389	311	2	3	3	NUM
brj-23389	311	3	emphasizes	emphasize	VERB
brj-23389	311	4	that	that	PRON
brj-23389	311	5	saturation	saturation	NOUN
brj-23389	311	6	and	and	CCONJ
brj-23389	311	7	value	value	NOUN
brj-23389	311	8	have	have	VERB
brj-23389	311	9	a	a	DET
brj-23389	311	10	significant	significant	ADJ
brj-23389	311	11	effect	effect	NOUN
brj-23389	311	12	on	on	ADP
brj-23389	311	13	brand	brand	NOUN
brj-23389	311	14	identity	identity	NOUN
brj-23389	311	15	,	,	PUNCT
brj-23389	311	16	but	but	CCONJ
brj-23389	311	17	this	this	DET
brj-23389	311	18	effect	effect	NOUN
brj-23389	311	19	should	should	AUX
brj-23389	311	20	be	be	AUX
brj-23389	311	21	limited	limit	VERB
brj-23389	311	22	to	to	ADP
brj-23389	311	23	a	a	DET
brj-23389	311	24	range	range	NOUN
brj-23389	311	25	and	and	CCONJ
brj-23389	311	26	be	be	AUX
brj-23389	311	27	related	relate	VERB
brj-23389	311	28	to	to	ADP
brj-23389	311	29	brand	brand	NOUN
brj-23389	311	30	strength	strength	NOUN
brj-23389	311	31	and	and	CCONJ
brj-23389	311	32	attitudinal	attitudinal	ADJ
brj-23389	311	33	consumer	consumer	NOUN
brj-23389	311	34	-	-	PUNCT
brj-23389	311	35	based	base	VERB
brj-23389	311	36	brand	brand	NOUN
brj-23389	311	37	equity	equity	NOUN
brj-23389	311	38	(	(	PUNCT
brj-23389	311	39	swaminathan	swaminathan	ADV
brj-23389	311	40	et	et	PROPN
brj-23389	311	41	al	al	PROPN
brj-23389	311	42	.	.	PROPN
brj-23389	311	43	2020	2020	NUM
brj-23389	311	44	)	)	PUNCT
brj-23389	311	45	.	.	PUNCT
brj-23389	312	1	defining	define	VERB
brj-23389	312	2	the	the	DET
brj-23389	312	3	appropriate	appropriate	ADJ
brj-23389	312	4	range	range	NOUN
brj-23389	312	5	of	of	ADP
brj-23389	312	6	adjustment	adjustment	NOUN
brj-23389	312	7	to	to	PART
brj-23389	312	8	achieve	achieve	VERB
brj-23389	312	9	the	the	DET
brj-23389	312	10	desired	desire	VERB
brj-23389	312	11	brand	brand	NOUN
brj-23389	312	12	identity	identity	NOUN
brj-23389	312	13	and	and	CCONJ
brj-23389	312	14	exploring	explore	VERB
brj-23389	312	15	the	the	DET
brj-23389	312	16	link	link	NOUN
brj-23389	312	17	between	between	ADP
brj-23389	312	18	these	these	DET
brj-23389	312	19	effects	effect	NOUN
brj-23389	312	20	and	and	CCONJ
brj-23389	312	21	the	the	DET
brj-23389	312	22	product	product	NOUN
brj-23389	312	23	category	category	NOUN
brj-23389	312	24	are	be	AUX
brj-23389	312	25	areas	area	NOUN
brj-23389	312	26	for	for	ADP
brj-23389	312	27	future	future	ADJ
brj-23389	312	28	investigation	investigation	NOUN
brj-23389	312	29	.	.	PUNCT
brj-23389	313	1	moreover	moreover	ADV
brj-23389	313	2	,	,	PUNCT
brj-23389	313	3	future	future	ADJ
brj-23389	313	4	research	research	NOUN
brj-23389	313	5	should	should	AUX
brj-23389	313	6	delve	delve	VERB
brj-23389	313	7	deeper	deeply	ADV
brj-23389	313	8	into	into	ADP
brj-23389	313	9	the	the	DET
brj-23389	313	10	role	role	NOUN
brj-23389	313	11	of	of	ADP
brj-23389	313	12	the	the	DET
brj-23389	313	13	brand	brand	NOUN
brj-23389	313	14	's	's	PART
brj-23389	313	15	iconic	iconic	ADJ
brj-23389	313	16	colour	colour	NOUN
brj-23389	313	17	in	in	ADP
brj-23389	313	18	consumer	consumer	NOUN
brj-23389	313	19	communication	communication	NOUN
brj-23389	313	20	,	,	PUNCT
brj-23389	313	21	transaction	transaction	NOUN
brj-23389	313	22	,	,	PUNCT
brj-23389	313	23	and	and	CCONJ
brj-23389	313	24	reaction	reaction	NOUN
brj-23389	313	25	,	,	PUNCT
brj-23389	313	26	moving	move	VERB
brj-23389	313	27	from	from	ADP
brj-23389	313	28	a	a	DET
brj-23389	313	29	brand	brand	NOUN
brj-23389	313	30	mindset	mindset	NOUN
brj-23389	313	31	to	to	ADP
brj-23389	313	32	brand	brand	NOUN
brj-23389	313	33	action	action	NOUN
brj-23389	313	34	.	.	PUNCT
brj-23389	314	1	consequently	consequently	ADV
brj-23389	314	2	,	,	PUNCT
brj-23389	314	3	researchers	researcher	NOUN
brj-23389	314	4	should	should	AUX
brj-23389	314	5	investigate	investigate	VERB
brj-23389	314	6	the	the	DET
brj-23389	314	7	brand	brand	NOUN
brj-23389	314	8	’s	’s	PART
brj-23389	314	9	iconic	iconic	ADJ
brj-23389	314	10	colour	colour	NOUN
brj-23389	314	11	in	in	ADP
brj-23389	314	12	more	more	ADJ
brj-23389	314	13	detail	detail	NOUN
brj-23389	314	14	in	in	ADP
brj-23389	314	15	the	the	DET
brj-23389	314	16	context	context	NOUN
brj-23389	314	17	of	of	ADP
brj-23389	314	18	consumer	consumer	NOUN
brj-23389	314	19	communication	communication	NOUN
brj-23389	314	20	,	,	PUNCT
brj-23389	314	21	transaction	transaction	NOUN
brj-23389	314	22	and	and	CCONJ
brj-23389	314	23	reaction	reaction	NOUN
brj-23389	314	24	.	.	PUNCT
brj-23389	315	1	conclusions	conclusion	NOUN
brj-23389	315	2	1	1	X
brj-23389	315	3	.	.	PUNCT
brj-23389	316	1	this	this	DET
brj-23389	316	2	research	research	NOUN
brj-23389	316	3	elucidates	elucidate	VERB
brj-23389	316	4	the	the	DET
brj-23389	316	5	profound	profound	ADJ
brj-23389	316	6	impact	impact	NOUN
brj-23389	316	7	of	of	ADP
brj-23389	316	8	colour	colour	NOUN
brj-23389	316	9	in	in	ADP
brj-23389	316	10	brand	brand	NOUN
brj-23389	316	11	marketing	marketing	NOUN
brj-23389	316	12	,	,	PUNCT
brj-23389	316	13	with	with	ADP
brj-23389	316	14	a	a	DET
brj-23389	316	15	specific	specific	ADJ
brj-23389	316	16	focus	focus	NOUN
brj-23389	316	17	on	on	ADP
brj-23389	316	18	the	the	DET
brj-23389	316	19	furniture	furniture	NOUN
brj-23389	316	20	industry	industry	NOUN
brj-23389	316	21	.	.	PUNCT
brj-23389	317	1	2	2	X
brj-23389	317	2	.	.	X
brj-23389	317	3	introducing	introduce	VERB
brj-23389	317	4	a	a	DET
brj-23389	317	5	groundbreaking	groundbreake	VERB
brj-23389	317	6	framework	framework	NOUN
brj-23389	317	7	for	for	ADP
brj-23389	317	8	the	the	DET
brj-23389	317	9	brand	brand	NOUN
brj-23389	317	10	's	's	PART
brj-23389	317	11	iconic	iconic	ADJ
brj-23389	317	12	colour	colour	NOUN
brj-23389	317	13	utilization	utilization	NOUN
brj-23389	317	14	,	,	PUNCT
brj-23389	317	15	the	the	DET
brj-23389	317	16	study	study	NOUN
brj-23389	317	17	not	not	PART
brj-23389	317	18	only	only	ADV
brj-23389	317	19	bridges	bridge	VERB
brj-23389	317	20	existing	exist	VERB
brj-23389	317	21	gaps	gap	NOUN
brj-23389	317	22	in	in	ADP
brj-23389	317	23	brand	brand	NOUN
brj-23389	317	24	building	building	NOUN
brj-23389	317	25	practices	practice	NOUN
brj-23389	317	26	but	but	CCONJ
brj-23389	317	27	also	also	ADV
brj-23389	317	28	provides	provide	VERB
brj-23389	317	29	a	a	DET
brj-23389	317	30	strategic	strategic	ADJ
brj-23389	317	31	road	road	NOUN
brj-23389	317	32	map	map	NOUN
brj-23389	317	33	for	for	ADP
brj-23389	317	34	brands	brand	NOUN
brj-23389	317	35	.	.	PUNCT
brj-23389	318	1	3	3	X
brj-23389	318	2	.	.	X
brj-23389	318	3	this	this	DET
brj-23389	318	4	study	study	NOUN
brj-23389	318	5	contributes	contribute	VERB
brj-23389	318	6	to	to	ADP
brj-23389	318	7	a	a	DET
brj-23389	318	8	deeper	deep	ADJ
brj-23389	318	9	understanding	understanding	NOUN
brj-23389	318	10	of	of	ADP
brj-23389	318	11	colour	colour	NOUN
brj-23389	318	12	marketing	marketing	NOUN
brj-23389	318	13	strategies	strategy	NOUN
brj-23389	318	14	in	in	ADP
brj-23389	318	15	the	the	DET
brj-23389	318	16	furniture	furniture	NOUN
brj-23389	318	17	industry	industry	NOUN
brj-23389	318	18	,	,	PUNCT
brj-23389	318	19	offering	offer	VERB
brj-23389	318	20	actionable	actionable	ADJ
brj-23389	318	21	insights	insight	NOUN
brj-23389	318	22	for	for	ADP
brj-23389	318	23	enhancing	enhance	VERB
brj-23389	318	24	brand	brand	NOUN
brj-23389	318	25	identity	identity	NOUN
brj-23389	318	26	and	and	CCONJ
brj-23389	318	27	positioning	positioning	NOUN
brj-23389	318	28	.	.	PUNCT
brj-23389	319	1	by	by	ADP
brj-23389	319	2	examining	examine	VERB
brj-23389	319	3	the	the	DET
brj-23389	319	4	role	role	NOUN
brj-23389	319	5	of	of	ADP
brj-23389	319	6	a	a	DET
brj-23389	319	7	brand	brand	NOUN
brj-23389	319	8	’s	’s	PART
brj-23389	319	9	iconic	iconic	ADJ
brj-23389	319	10	colour	colour	NOUN
brj-23389	319	11	,	,	PUNCT
brj-23389	319	12	this	this	DET
brj-23389	319	13	research	research	NOUN
brj-23389	319	14	provides	provide	VERB
brj-23389	319	15	valuable	valuable	ADJ
brj-23389	319	16	guidance	guidance	NOUN
brj-23389	319	17	for	for	ADP
brj-23389	319	18	brands	brand	NOUN
brj-23389	319	19	seeking	seek	VERB
brj-23389	319	20	to	to	PART
brj-23389	319	21	align	align	VERB
brj-23389	319	22	with	with	ADP
brj-23389	319	23	consumer	consumer	NOUN
brj-23389	319	24	expectations	expectation	NOUN
brj-23389	319	25	and	and	CCONJ
brj-23389	319	26	market	market	NOUN
brj-23389	319	27	dynamics	dynamic	NOUN
brj-23389	319	28	.	.	PUNCT
brj-23389	320	1	acknowledgments	acknowledgment	NOUN
brj-23389	320	2	the	the	DET
brj-23389	320	3	authors	author	NOUN
brj-23389	320	4	are	be	AUX
brj-23389	320	5	grateful	grateful	ADJ
brj-23389	320	6	for	for	ADP
brj-23389	320	7	the	the	DET
brj-23389	320	8	support	support	NOUN
brj-23389	320	9	of	of	ADP
brj-23389	320	10	the	the	DET
brj-23389	320	11	national	national	ADJ
brj-23389	320	12	key	key	ADJ
brj-23389	320	13	r&d	r&d	NOUN
brj-23389	320	14	program	program	NOUN
brj-23389	320	15	of	of	ADP
brj-23389	320	16	china	china	PROPN
brj-23389	320	17	(	(	PUNCT
brj-23389	320	18	2017yfd0601104	2017yfd0601104	PROPN
brj-23389	320	19	)	)	PUNCT
brj-23389	320	20	,	,	PUNCT
brj-23389	320	21	sponsored	sponsor	VERB
brj-23389	320	22	by	by	ADP
brj-23389	320	23	qing	qe	VERB
brj-23389	320	24	lan	lan	PROPN
brj-23389	320	25	project	project	PROPN
brj-23389	320	26	(	(	PUNCT
brj-23389	320	27	jiangsu	jiangsu	PROPN
brj-23389	320	28	teacher	teacher	NOUN
brj-23389	320	29	letter	letter	NOUN
brj-23389	321	1	[	[	X
brj-23389	321	2	2022	2022	NUM
brj-23389	321	3	]	]	X
brj-23389	321	4	no	no	NOUN
brj-23389	321	5	.	.	NOUN
brj-23389	321	6	51	51	NUM
brj-23389	321	7	)	)	PUNCT
brj-23389	321	8	.	.	PUNCT
brj-23389	322	1	peer	peer	NOUN
brj-23389	322	2	-	-	PUNCT
brj-23389	322	3	reviewed	review	VERB
brj-23389	322	4	article	article	NOUN
brj-23389	322	5	bioresources.cnr.ncsu.edu	bioresources.cnr.ncsu.edu	NUM
brj-23389	322	6	tang	tang	PROPN
brj-23389	322	7	&	&	CCONJ
brj-23389	322	8	chen	chen	PROPN
brj-23389	322	9	(	(	PUNCT
brj-23389	322	10	2024	2024	NUM
brj-23389	322	11	)	)	PUNCT
brj-23389	322	12	.	.	PUNCT
brj-23389	323	1	“	"	PUNCT
brj-23389	323	2	colour	colour	NOUN
brj-23389	323	3	&	&	CCONJ
brj-23389	323	4	furniture	furniture	NOUN
brj-23389	323	5	branding	branding	NOUN
brj-23389	323	6	,	,	PUNCT
brj-23389	323	7	”	"	PUNCT
brj-23389	323	8	bioresources	bioresource	NOUN
brj-23389	323	9	19(2	19(2	NUM
brj-23389	323	10	)	)	PUNCT
brj-23389	323	11	,	,	PUNCT
brj-23389	323	12	2763	2763	NUM
brj-23389	323	13	-	-	SYM
brj-23389	323	14	2781	2781	NUM
brj-23389	323	15	.	.	PUNCT
brj-23389	324	1	2779	2779	NUM
brj-23389	324	2	references	reference	NOUN
brj-23389	324	3	cited	cite	VERB
brj-23389	324	4	abril	abril	PROPN
brj-23389	324	5	,	,	PUNCT
brj-23389	324	6	p.	p.	PROPN
brj-23389	324	7	s.	s.	PROPN
brj-23389	324	8	,	,	PUNCT
brj-23389	324	9	olazábal	olazábal	ADJ
brj-23389	324	10	,	,	PUNCT
brj-23389	324	11	a.	a.	NOUN
brj-23389	324	12	m.	m.	NOUN
brj-23389	324	13	,	,	PUNCT
brj-23389	324	14	and	and	CCONJ
brj-23389	324	15	cava	cava	NOUN
brj-23389	324	16	,	,	PUNCT
brj-23389	324	17	a.	a.	NOUN
brj-23389	324	18	(	(	PUNCT
brj-23389	324	19	2009	2009	NUM
brj-23389	324	20	)	)	PUNCT
brj-23389	324	21	.	.	PUNCT
brj-23389	325	1	"	"	PUNCT
brj-23389	325	2	marketing	marketing	NOUN
brj-23389	325	3	and	and	CCONJ
brj-23389	325	4	the	the	DET
brj-23389	325	5	law	law	NOUN
brj-23389	325	6	,	,	PUNCT
brj-23389	325	7	"	"	PUNCT
brj-23389	325	8	journal	journal	NOUN
brj-23389	325	9	of	of	ADP
brj-23389	325	10	the	the	DET
brj-23389	325	11	academy	academy	NOUN
brj-23389	325	12	of	of	ADP
brj-23389	325	13	marketing	marketing	NOUN
brj-23389	325	14	science	science	NOUN
brj-23389	325	15	37	37	NUM
brj-23389	325	16	,	,	PUNCT
brj-23389	325	17	375	375	NUM
brj-23389	325	18	-	-	SYM
brj-23389	325	19	380	380	NUM
brj-23389	325	20	.	.	PUNCT
brj-23389	326	1	ali	ali	PROPN
brj-23389	326	2	,	,	PUNCT
brj-23389	326	3	d.	d.	PROPN
brj-23389	326	4	s.	s.	PROPN
brj-23389	326	5	f.	f.	PROPN
brj-23389	326	6	,	,	PUNCT
brj-23389	326	7	and	and	CCONJ
brj-23389	326	8	wahyuni	wahyuni	PROPN
brj-23389	326	9	,	,	PUNCT
brj-23389	326	10	i.	i.	PROPN
brj-23389	326	11	i.	i.	PROPN
brj-23389	326	12	,	,	PUNCT
brj-23389	326	13	(	(	PUNCT
brj-23389	326	14	2018	2018	NUM
brj-23389	326	15	)	)	PUNCT
brj-23389	326	16	.	.	PUNCT
brj-23389	327	1	"	"	PUNCT
brj-23389	327	2	the	the	DET
brj-23389	327	3	role	role	NOUN
brj-23389	327	4	of	of	ADP
brj-23389	327	5	online	online	ADJ
brj-23389	327	6	community	community	NOUN
brj-23389	327	7	indorunnersbdg	indorunnersbdg	NOUN
brj-23389	327	8	in	in	ADP
brj-23389	327	9	building	build	VERB
brj-23389	327	10	the	the	DET
brj-23389	327	11	brand	brand	NOUN
brj-23389	327	12	equity	equity	NOUN
brj-23389	327	13	,	,	PUNCT
brj-23389	327	14	"	"	PUNCT
brj-23389	327	15	proceedings	proceeding	NOUN
brj-23389	327	16	of	of	ADP
brj-23389	327	17	the	the	DET
brj-23389	327	18	1st	1st	ADJ
brj-23389	327	19	international	international	ADJ
brj-23389	327	20	conference	conference	NOUN
brj-23389	327	21	on	on	ADP
brj-23389	327	22	economics	economic	NOUN
brj-23389	327	23	,	,	PUNCT
brj-23389	327	24	business	business	NOUN
brj-23389	327	25	,	,	PUNCT
brj-23389	327	26	entrepreneurship	entrepreneurship	NOUN
brj-23389	327	27	,	,	PUNCT
brj-23389	327	28	and	and	CCONJ
brj-23389	327	29	finance	finance	NOUN
brj-23389	327	30	65	65	NUM
brj-23389	327	31	,	,	PUNCT
brj-23389	327	32	458	458	NUM
brj-23389	327	33	-	-	SYM
brj-23389	327	34	462	462	NUM
brj-23389	327	35	.	.	PUNCT
brj-23389	327	36	alves	alves	PROPN
brj-23389	327	37	,	,	PUNCT
brj-23389	327	38	p.	p.	NOUN
brj-23389	327	39	,	,	PUNCT
brj-23389	327	40	santos	santos	PROPN
brj-23389	327	41	,	,	PUNCT
brj-23389	327	42	v.	v.	ADV
brj-23389	327	43	,	,	PUNCT
brj-23389	327	44	reis	reis	NOUN
brj-23389	327	45	,	,	PUNCT
brj-23389	327	46	i.	i.	PROPN
brj-23389	327	47	,	,	PUNCT
brj-23389	327	48	martinho	martinho	PROPN
brj-23389	327	49	,	,	PUNCT
brj-23389	327	50	f.	f.	PROPN
brj-23389	327	51	,	,	PUNCT
brj-23389	327	52	martinho	martinho	PROPN
brj-23389	327	53	,	,	PUNCT
brj-23389	327	54	d.	d.	PROPN
brj-23389	327	55	,	,	PUNCT
brj-23389	327	56	sampaio	sampaio	PROPN
brj-23389	327	57	,	,	PUNCT
brj-23389	327	58	mc	mc	PROPN
brj-23389	327	59	.	.	PROPN
brj-23389	327	60	,	,	PUNCT
brj-23389	327	61	sousa	sousa	PROPN
brj-23389	327	62	,	,	PUNCT
brj-23389	327	63	m.	m.	NOUN
brj-23389	327	64	j.	j.	PROPN
brj-23389	327	65	,	,	PUNCT
brj-23389	327	66	and	and	CCONJ
brj-23389	327	67	au	au	PROPN
brj-23389	327	68	-	-	PROPN
brj-23389	327	69	yong	yong	PROPN
brj-23389	327	70	-	-	PUNCT
brj-23389	327	71	oliveira	oliveira	PROPN
brj-23389	327	72	,	,	PUNCT
brj-23389	327	73	m.	m.	NOUN
brj-23389	327	74	(	(	PUNCT
brj-23389	327	75	2020	2020	NUM
brj-23389	327	76	)	)	PUNCT
brj-23389	327	77	.	.	PUNCT
brj-23389	328	1	"	"	PUNCT
brj-23389	328	2	strategic	strategic	ADJ
brj-23389	328	3	talent	talent	NOUN
brj-23389	328	4	management	management	NOUN
brj-23389	328	5	:	:	PUNCT
brj-23389	328	6	the	the	DET
brj-23389	328	7	impact	impact	NOUN
brj-23389	328	8	of	of	ADP
brj-23389	328	9	employer	employer	NOUN
brj-23389	328	10	branding	branding	NOUN
brj-23389	328	11	on	on	ADP
brj-23389	328	12	the	the	DET
brj-23389	328	13	affective	affective	ADJ
brj-23389	328	14	commitment	commitment	NOUN
brj-23389	328	15	of	of	ADP
brj-23389	328	16	employees	employee	NOUN
brj-23389	328	17	,	,	PUNCT
brj-23389	328	18	"	"	PUNCT
brj-23389	328	19	sustainability	sustainability	NOUN
brj-23389	328	20	12(23	12(23	NOUN
brj-23389	328	21	)	)	PUNCT
brj-23389	328	22	.	.	PUNCT
brj-23389	329	1	doi	doi	NOUN
brj-23389	329	2	:	:	PUNCT
brj-23389	329	3	10.3390	10.3390	NUM
brj-23389	329	4	/	/	SYM
brj-23389	329	5	su12239993	su12239993	PROPN
brj-23389	329	6	bagozzi	bagozzi	PROPN
brj-23389	329	7	,	,	PUNCT
brj-23389	329	8	r.	r.	PROPN
brj-23389	329	9	p.	p.	PROPN
brj-23389	329	10	,	,	PUNCT
brj-23389	329	11	romani	romani	PROPN
brj-23389	329	12	,	,	PUNCT
brj-23389	329	13	s.	s.	PROPN
brj-23389	329	14	,	,	PUNCT
brj-23389	329	15	grappi	grappi	PROPN
brj-23389	329	16	,	,	PUNCT
brj-23389	329	17	s.	s.	PROPN
brj-23389	329	18	,	,	PUNCT
brj-23389	329	19	and	and	CCONJ
brj-23389	329	20	zarantonello	zarantonello	PROPN
brj-23389	329	21	,	,	PUNCT
brj-23389	329	22	l.	l.	PROPN
brj-23389	329	23	(	(	PUNCT
brj-23389	329	24	2021	2021	NUM
brj-23389	329	25	)	)	PUNCT
brj-23389	329	26	.	.	PUNCT
brj-23389	330	1	"	"	PUNCT
brj-23389	330	2	psychological	psychological	ADJ
brj-23389	330	3	underpinnings	underpinning	NOUN
brj-23389	330	4	of	of	ADP
brj-23389	330	5	brands	brand	NOUN
brj-23389	330	6	,	,	PUNCT
brj-23389	330	7	"	"	PUNCT
brj-23389	330	8	annual	annual	ADJ
brj-23389	330	9	review	review	NOUN
brj-23389	330	10	of	of	ADP
brj-23389	330	11	psychology	psychology	NOUN
brj-23389	330	12	72	72	NUM
brj-23389	330	13	,	,	PUNCT
brj-23389	330	14	585	585	NUM
brj-23389	330	15	-	-	SYM
brj-23389	330	16	607	607	NUM
brj-23389	330	17	.	.	PUNCT
brj-23389	331	1	baxter	baxter	PROPN
brj-23389	331	2	,	,	PUNCT
brj-23389	331	3	s.	s.	PROPN
brj-23389	331	4	m.	m.	PROPN
brj-23389	331	5	,	,	PUNCT
brj-23389	331	6	ilicic	ilicic	PROPN
brj-23389	331	7	,	,	PUNCT
brj-23389	331	8	j.	j.	PROPN
brj-23389	331	9	,	,	PUNCT
brj-23389	331	10	and	and	CCONJ
brj-23389	331	11	kulczynski	kulczynski	PROPN
brj-23389	331	12	,	,	PUNCT
brj-23389	331	13	a.	a.	NOUN
brj-23389	331	14	(	(	PUNCT
brj-23389	331	15	2018	2018	NUM
brj-23389	331	16	)	)	PUNCT
brj-23389	331	17	.	.	PUNCT
brj-23389	332	1	"	"	PUNCT
brj-23389	332	2	roses	rose	NOUN
brj-23389	332	3	are	be	AUX
brj-23389	332	4	red	red	ADJ
brj-23389	332	5	,	,	PUNCT
brj-23389	332	6	violets	violet	NOUN
brj-23389	332	7	are	be	AUX
brj-23389	332	8	blue	blue	ADJ
brj-23389	332	9	,	,	PUNCT
brj-23389	332	10	sophisticated	sophisticated	ADJ
brj-23389	332	11	brands	brand	NOUN
brj-23389	332	12	have	have	VERB
brj-23389	332	13	a	a	DET
brj-23389	332	14	tiffany	tiffany	ADJ
brj-23389	332	15	hue	hue	NOUN
brj-23389	332	16	:	:	PUNCT
brj-23389	332	17	the	the	DET
brj-23389	332	18	effect	effect	NOUN
brj-23389	332	19	of	of	ADP
brj-23389	332	20	iconic	iconic	ADJ
brj-23389	332	21	brand	brand	NOUN
brj-23389	332	22	color	color	NOUN
brj-23389	332	23	priming	priming	NOUN
brj-23389	332	24	on	on	ADP
brj-23389	332	25	brand	brand	NOUN
brj-23389	332	26	personality	personality	NOUN
brj-23389	332	27	judgments	judgment	NOUN
brj-23389	332	28	,	,	PUNCT
brj-23389	332	29	"	"	PUNCT
brj-23389	332	30	journal	journal	NOUN
brj-23389	332	31	of	of	ADP
brj-23389	332	32	brand	brand	NOUN
brj-23389	332	33	management	management	PROPN
brj-23389	332	34	25(4	25(4	NOUN
brj-23389	332	35	)	)	PUNCT
brj-23389	332	36	,	,	PUNCT
brj-23389	332	37	384	384	NUM
brj-23389	332	38	-	-	SYM
brj-23389	332	39	394	394	NUM
brj-23389	332	40	.	.	PUNCT
brj-23389	333	1	doi	doi	NOUN
brj-23389	333	2	:	:	PUNCT
brj-23389	333	3	10.1057	10.1057	NUM
brj-23389	333	4	/	/	SYM
brj-23389	333	5	s41262	s41262	VERB
brj-23389	333	6	-	-	PUNCT
brj-23389	333	7	017	017	NUM
brj-23389	333	8	-	-	PUNCT
brj-23389	333	9	0086	0086	NUM
brj-23389	333	10	-	-	SYM
brj-23389	333	11	9	9	NUM
brj-23389	333	12	bloch	bloch	NOUN
brj-23389	333	13	,	,	PUNCT
brj-23389	333	14	p.	p.	PROPN
brj-23389	333	15	h.	h.	PROPN
brj-23389	334	1	(	(	PUNCT
brj-23389	334	2	1995	1995	NUM
brj-23389	334	3	)	)	PUNCT
brj-23389	334	4	.	.	PUNCT
brj-23389	335	1	"	"	PUNCT
brj-23389	335	2	seeking	seek	VERB
brj-23389	335	3	the	the	DET
brj-23389	335	4	ideal	ideal	ADJ
brj-23389	335	5	form	form	NOUN
brj-23389	335	6	:	:	PUNCT
brj-23389	335	7	product	product	NOUN
brj-23389	335	8	design	design	NOUN
brj-23389	335	9	and	and	CCONJ
brj-23389	335	10	consumer	consumer	NOUN
brj-23389	335	11	response	response	NOUN
brj-23389	335	12	,	,	PUNCT
brj-23389	335	13	"	"	PUNCT
brj-23389	335	14	journal	journal	NOUN
brj-23389	335	15	of	of	ADP
brj-23389	335	16	marketing	marketing	NOUN
brj-23389	335	17	59(3	59(3	NUM
brj-23389	335	18	)	)	PUNCT
brj-23389	335	19	,	,	PUNCT
brj-23389	335	20	16	16	NUM
brj-23389	335	21	-	-	SYM
brj-23389	335	22	29	29	NUM
brj-23389	335	23	.	.	PUNCT
brj-23389	336	1	bower	bower	NOUN
brj-23389	336	2	,	,	PUNCT
brj-23389	336	3	g.	g.	PROPN
brj-23389	336	4	h.	h.	PROPN
brj-23389	336	5	(	(	PUNCT
brj-23389	336	6	1981	1981	NUM
brj-23389	336	7	)	)	PUNCT
brj-23389	336	8	.	.	PUNCT
brj-23389	337	1	"	"	PUNCT
brj-23389	337	2	mood	mood	NOUN
brj-23389	337	3	and	and	CCONJ
brj-23389	337	4	memory	memory	NOUN
brj-23389	337	5	,	,	PUNCT
brj-23389	337	6	"	"	PUNCT
brj-23389	337	7	american	american	ADJ
brj-23389	337	8	psychologist	psychologist	NOUN
brj-23389	337	9	36(2	36(2	NUM
brj-23389	337	10	)	)	PUNCT
brj-23389	337	11	,	,	PUNCT
brj-23389	337	12	129	129	NUM
brj-23389	337	13	.	.	PUNCT
brj-23389	338	1	bravo	bravo	PROPN
brj-23389	338	2	,	,	PUNCT
brj-23389	338	3	r.	r.	PROPN
brj-23389	338	4	,	,	PUNCT
brj-23389	338	5	buil	buil	PROPN
brj-23389	338	6	,	,	PUNCT
brj-23389	338	7	i.	i.	PROPN
brj-23389	338	8	,	,	PUNCT
brj-23389	338	9	de	de	X
brj-23389	338	10	chernatony	chernatony	PROPN
brj-23389	338	11	,	,	PUNCT
brj-23389	338	12	l.	l.	PROPN
brj-23389	338	13	,	,	PUNCT
brj-23389	338	14	and	and	CCONJ
brj-23389	338	15	martinez	martinez	PROPN
brj-23389	338	16	,	,	PUNCT
brj-23389	338	17	e.	e.	PROPN
brj-23389	338	18	(	(	PUNCT
brj-23389	338	19	2017	2017	NUM
brj-23389	338	20	)	)	PUNCT
brj-23389	338	21	.	.	PUNCT
brj-23389	339	1	"	"	PUNCT
brj-23389	339	2	managing	manage	VERB
brj-23389	339	3	brand	brand	NOUN
brj-23389	339	4	identity	identity	NOUN
brj-23389	339	5	:	:	PUNCT
brj-23389	339	6	effects	effect	NOUN
brj-23389	339	7	on	on	ADP
brj-23389	339	8	the	the	DET
brj-23389	339	9	employees	employee	NOUN
brj-23389	339	10	,	,	PUNCT
brj-23389	339	11	"	"	PUNCT
brj-23389	339	12	international	international	ADJ
brj-23389	339	13	journal	journal	NOUN
brj-23389	339	14	of	of	ADP
brj-23389	339	15	bank	bank	PROPN
brj-23389	339	16	marketing	marketing	NOUN
brj-23389	339	17	35(1	35(1	NOUN
brj-23389	339	18	)	)	PUNCT
brj-23389	339	19	,	,	PUNCT
brj-23389	339	20	2	2	NUM
brj-23389	339	21	-	-	SYM
brj-23389	339	22	23	23	NUM
brj-23389	339	23	.	.	PUNCT
brj-23389	340	1	doi	doi	NOUN
brj-23389	340	2	:	:	PUNCT
brj-23389	340	3	10.1108	10.1108	NUM
brj-23389	340	4	/	/	SYM
brj-23389	340	5	ijbm-10	ijbm-10	PROPN
brj-23389	340	6	-	-	PUNCT
brj-23389	340	7	2015	2015	NUM
brj-23389	340	8	-	-	PUNCT
brj-23389	340	9	0148	0148	NUM
brj-23389	340	10	buhalis	buhalis	PROPN
brj-23389	340	11	,	,	PUNCT
brj-23389	340	12	d.	d.	PROPN
brj-23389	340	13	(	(	PUNCT
brj-23389	340	14	2022	2022	NUM
brj-23389	340	15	)	)	PUNCT
brj-23389	340	16	.	.	PUNCT
brj-23389	341	1	"	"	PUNCT
brj-23389	341	2	encyclopedia	encyclopedia	NOUN
brj-23389	341	3	of	of	ADP
brj-23389	341	4	tourism	tourism	NOUN
brj-23389	341	5	management	management	NOUN
brj-23389	341	6	and	and	CCONJ
brj-23389	341	7	marketing	marketing	NOUN
brj-23389	341	8	,	,	PUNCT
brj-23389	341	9	"	"	PUNCT
brj-23389	341	10	edward	edward	PROPN
brj-23389	341	11	elgar	elgar	PROPN
brj-23389	341	12	publishing	publishing	PROPN
brj-23389	341	13	northampton	northampton	PROPN
brj-23389	341	14	,	,	PUNCT
brj-23389	341	15	ma	ma	PROPN
brj-23389	341	16	,	,	PUNCT
brj-23389	341	17	usa	usa	PROPN
brj-23389	341	18	.	.	PROPN
brj-23389	341	19	chatzipanagiotou	chatzipanagiotou	PROPN
brj-23389	341	20	,	,	PUNCT
brj-23389	341	21	k.	k.	PROPN
brj-23389	341	22	,	,	PUNCT
brj-23389	341	23	veloutsou	veloutsou	PROPN
brj-23389	341	24	,	,	PUNCT
brj-23389	341	25	c.	c.	PROPN
brj-23389	341	26	,	,	PUNCT
brj-23389	341	27	and	and	CCONJ
brj-23389	341	28	christodoulides	christodoulide	NOUN
brj-23389	341	29	,	,	PUNCT
brj-23389	341	30	g.	g.	PROPN
brj-23389	341	31	(	(	PUNCT
brj-23389	341	32	2016	2016	NUM
brj-23389	341	33	)	)	PUNCT
brj-23389	341	34	.	.	PUNCT
brj-23389	342	1	"	"	PUNCT
brj-23389	342	2	decoding	decode	VERB
brj-23389	342	3	the	the	DET
brj-23389	342	4	complexity	complexity	NOUN
brj-23389	342	5	of	of	ADP
brj-23389	342	6	the	the	DET
brj-23389	342	7	consumer	consumer	NOUN
brj-23389	342	8	-	-	PUNCT
brj-23389	342	9	based	base	VERB
brj-23389	342	10	brand	brand	NOUN
brj-23389	342	11	equity	equity	NOUN
brj-23389	342	12	process	process	NOUN
brj-23389	342	13	,	,	PUNCT
brj-23389	342	14	"	"	PUNCT
brj-23389	342	15	journal	journal	NOUN
brj-23389	342	16	of	of	ADP
brj-23389	342	17	business	business	NOUN
brj-23389	342	18	research	research	PROPN
brj-23389	342	19	69(11	69(11	NUM
brj-23389	342	20	)	)	PUNCT
brj-23389	342	21	,	,	PUNCT
brj-23389	342	22	5479	5479	NUM
brj-23389	342	23	-	-	SYM
brj-23389	342	24	5486	5486	NUM
brj-23389	342	25	.	.	PUNCT
brj-23389	343	1	chan	chan	PROPN
brj-23389	343	2	,	,	PUNCT
brj-23389	343	3	c.	c.	PROPN
brj-23389	343	4	s.	s.	PROPN
brj-23389	343	5	r.	r.	PROPN
brj-23389	343	6	,	,	PUNCT
brj-23389	343	7	and	and	CCONJ
brj-23389	343	8	park	park	NOUN
brj-23389	343	9	,	,	PUNCT
brj-23389	343	10	h.	h.	PROPN
brj-23389	343	11	d.	d.	PROPN
brj-23389	343	12	(	(	PUNCT
brj-23389	343	13	2015	2015	NUM
brj-23389	343	14	)	)	PUNCT
brj-23389	343	15	.	.	PUNCT
brj-23389	344	1	"	"	PUNCT
brj-23389	344	2	how	how	SCONJ
brj-23389	344	3	images	image	NOUN
brj-23389	344	4	and	and	CCONJ
brj-23389	344	5	color	color	NOUN
brj-23389	344	6	in	in	ADP
brj-23389	344	7	business	business	NOUN
brj-23389	344	8	plans	plan	NOUN
brj-23389	344	9	influence	influence	NOUN
brj-23389	344	10	venture	venture	NOUN
brj-23389	344	11	investment	investment	NOUN
brj-23389	344	12	screening	screening	NOUN
brj-23389	344	13	decisions	decision	NOUN
brj-23389	344	14	,	,	PUNCT
brj-23389	344	15	"	"	PUNCT
brj-23389	344	16	journal	journal	NOUN
brj-23389	344	17	of	of	ADP
brj-23389	344	18	business	business	NOUN
brj-23389	344	19	venturing	venture	VERB
brj-23389	344	20	30(5	30(5	NOUN
brj-23389	344	21	)	)	PUNCT
brj-23389	344	22	,	,	PUNCT
brj-23389	344	23	732	732	NUM
brj-23389	344	24	-	-	SYM
brj-23389	344	25	748	748	NUM
brj-23389	344	26	.	.	PUNCT
brj-23389	345	1	doi	doi	NOUN
brj-23389	345	2	:	:	PUNCT
brj-23389	345	3	10.1016	10.1016	NUM
brj-23389	345	4	/	/	SYM
brj-23389	345	5	j.jbusvent.2014.12.002	j.jbusvent.2014.12.002	PROPN
brj-23389	345	6	chiang	chiang	PROPN
brj-23389	345	7	,	,	PUNCT
brj-23389	345	8	h.	h.	PROPN
brj-23389	345	9	h.	h.	PROPN
brj-23389	345	10	,	,	PUNCT
brj-23389	345	11	han	han	PROPN
brj-23389	345	12	t.	t.	PROPN
brj-23389	345	13	s.	s.	PROPN
brj-23389	345	14	,	,	PUNCT
brj-23389	345	15	and	and	CCONJ
brj-23389	345	16	mcconville	mcconville	PROPN
brj-23389	345	17	,	,	PUNCT
brj-23389	345	18	d.	d.	PROPN
brj-23389	345	19	c.	c.	PROPN
brj-23389	345	20	(	(	PUNCT
brj-23389	345	21	2020	2020	NUM
brj-23389	345	22	)	)	PUNCT
brj-23389	345	23	.	.	PUNCT
brj-23389	346	1	"	"	PUNCT
brj-23389	346	2	a	a	DET
brj-23389	346	3	multilevel	multilevel	ADJ
brj-23389	346	4	study	study	NOUN
brj-23389	346	5	of	of	ADP
brj-23389	346	6	brandspecific	brandspecific	ADJ
brj-23389	346	7	transformational	transformational	ADJ
brj-23389	346	8	leadership	leadership	NOUN
brj-23389	346	9	:	:	PUNCT
brj-23389	346	10	employee	employee	NOUN
brj-23389	346	11	and	and	CCONJ
brj-23389	346	12	customer	customer	NOUN
brj-23389	346	13	effects	effect	NOUN
brj-23389	346	14	,	,	PUNCT
brj-23389	346	15	"	"	PUNCT
brj-23389	346	16	journal	journal	NOUN
brj-23389	346	17	of	of	ADP
brj-23389	346	18	brand	brand	NOUN
brj-23389	346	19	management	management	NOUN
brj-23389	346	20	27(3	27(3	NUM
brj-23389	346	21	)	)	PUNCT
brj-23389	346	22	,	,	PUNCT
brj-23389	346	23	312	312	NUM
brj-23389	346	24	-	-	SYM
brj-23389	346	25	327	327	NUM
brj-23389	346	26	.	.	PUNCT
brj-23389	347	1	doi	doi	NOUN
brj-23389	347	2	:	:	PUNCT
brj-23389	347	3	10.1057	10.1057	NUM
brj-23389	347	4	/	/	SYM
brj-23389	347	5	s41262	s41262	PROPN
brj-23389	347	6	-	-	PUNCT
brj-23389	347	7	019	019	NUM
brj-23389	347	8	-	-	PUNCT
brj-23389	347	9	00182	00182	NUM
brj-23389	347	10	-	-	PUNCT
brj-23389	347	11	6	6	NUM
brj-23389	347	12	conejo	conejo	NOUN
brj-23389	347	13	,	,	PUNCT
brj-23389	347	14	f.	f.	PROPN
brj-23389	347	15	,	,	PUNCT
brj-23389	347	16	and	and	CCONJ
brj-23389	347	17	wooliscroft	wooliscroft	PROPN
brj-23389	347	18	,	,	PUNCT
brj-23389	347	19	b.	b.	PROPN
brj-23389	347	20	(	(	PUNCT
brj-23389	347	21	2015	2015	NUM
brj-23389	347	22	)	)	PUNCT
brj-23389	347	23	.	.	PUNCT
brj-23389	348	1	"	"	PUNCT
brj-23389	348	2	brands	brand	NOUN
brj-23389	348	3	defined	define	VERB
brj-23389	348	4	as	as	ADP
brj-23389	348	5	semiotic	semiotic	ADJ
brj-23389	348	6	marketing	marketing	NOUN
brj-23389	348	7	systems	system	NOUN
brj-23389	348	8	,	,	PUNCT
brj-23389	348	9	"	"	PUNCT
brj-23389	348	10	journal	journal	NOUN
brj-23389	348	11	of	of	ADP
brj-23389	348	12	macromarketing	macromarkete	VERB
brj-23389	348	13	35(3	35(3	NUM
brj-23389	348	14	)	)	PUNCT
brj-23389	348	15	,	,	PUNCT
brj-23389	348	16	287	287	NUM
brj-23389	348	17	-	-	SYM
brj-23389	348	18	301	301	NUM
brj-23389	348	19	.	.	PUNCT
brj-23389	349	1	cova	cova	PROPN
brj-23389	349	2	,	,	PUNCT
brj-23389	349	3	b.	b.	PROPN
brj-23389	349	4	,	,	PUNCT
brj-23389	349	5	and	and	CCONJ
brj-23389	349	6	paranque	paranque	NOUN
brj-23389	349	7	,	,	PUNCT
brj-23389	349	8	b.	b.	PROPN
brj-23389	349	9	(	(	PUNCT
brj-23389	349	10	2016	2016	NUM
brj-23389	349	11	)	)	PUNCT
brj-23389	349	12	.	.	PUNCT
brj-23389	350	1	"	"	PUNCT
brj-23389	350	2	value	value	NOUN
brj-23389	350	3	slippage	slippage	NOUN
brj-23389	350	4	in	in	ADP
brj-23389	350	5	brand	brand	NOUN
brj-23389	350	6	transformation	transformation	NOUN
brj-23389	350	7	:	:	PUNCT
brj-23389	350	8	a	a	DET
brj-23389	350	9	conceptualization	conceptualization	NOUN
brj-23389	350	10	,	,	PUNCT
brj-23389	350	11	"	"	PUNCT
brj-23389	350	12	journal	journal	NOUN
brj-23389	350	13	of	of	ADP
brj-23389	350	14	product	product	NOUN
brj-23389	350	15	&	&	CCONJ
brj-23389	350	16	brand	brand	PROPN
brj-23389	350	17	management	management	PROPN
brj-23389	350	18	25(1	25(1	NUM
brj-23389	350	19	)	)	PUNCT
brj-23389	350	20	,	,	PUNCT
brj-23389	350	21	3	3	NUM
brj-23389	350	22	-	-	SYM
brj-23389	350	23	10	10	NUM
brj-23389	350	24	.	.	PUNCT
brj-23389	351	1	crowley	crowley	NOUN
brj-23389	351	2	,	,	PUNCT
brj-23389	351	3	a.	a.	PROPN
brj-23389	351	4	e.	e.	PROPN
brj-23389	351	5	(	(	PUNCT
brj-23389	351	6	1993	1993	NUM
brj-23389	351	7	)	)	PUNCT
brj-23389	351	8	.	.	PUNCT
brj-23389	352	1	"	"	PUNCT
brj-23389	352	2	the	the	DET
brj-23389	352	3	two	two	NUM
brj-23389	352	4	-	-	PUNCT
brj-23389	352	5	dimensional	dimensional	ADJ
brj-23389	352	6	impact	impact	NOUN
brj-23389	352	7	of	of	ADP
brj-23389	352	8	color	color	NOUN
brj-23389	352	9	on	on	ADP
brj-23389	352	10	shopping	shopping	NOUN
brj-23389	352	11	,	,	PUNCT
brj-23389	352	12	"	"	PUNCT
brj-23389	352	13	marketing	marketing	NOUN
brj-23389	352	14	letters	letter	NOUN
brj-23389	352	15	4	4	NUM
brj-23389	352	16	,	,	PUNCT
brj-23389	352	17	59	59	NUM
brj-23389	352	18	-	-	SYM
brj-23389	352	19	69	69	NUM
brj-23389	352	20	.	.	PUNCT
brj-23389	353	1	de	de	X
brj-23389	353	2	chernatony	chernatony	PROPN
brj-23389	353	3	,	,	PUNCT
brj-23389	353	4	l.	l.	PROPN
brj-23389	353	5	,	,	PUNCT
brj-23389	353	6	and	and	CCONJ
brj-23389	353	7	riley	riley	PROPN
brj-23389	353	8	,	,	PUNCT
brj-23389	353	9	f.	f.	PROPN
brj-23389	353	10	d.	d.	PROPN
brj-23389	353	11	o.	o.	PROPN
brj-23389	353	12	(	(	PUNCT
brj-23389	353	13	1999	1999	NUM
brj-23389	353	14	)	)	PUNCT
brj-23389	353	15	.	.	PUNCT
brj-23389	354	1	"	"	PUNCT
brj-23389	354	2	experts	expert	NOUN
brj-23389	354	3	’	'	PUNCT
brj-23389	354	4	views	view	NOUN
brj-23389	354	5	about	about	ADP
brj-23389	354	6	defining	define	VERB
brj-23389	354	7	services	service	NOUN
brj-23389	354	8	brands	brand	NOUN
brj-23389	354	9	and	and	CCONJ
brj-23389	354	10	the	the	DET
brj-23389	354	11	principles	principle	NOUN
brj-23389	354	12	of	of	ADP
brj-23389	354	13	services	service	NOUN
brj-23389	354	14	branding	branding	NOUN
brj-23389	354	15	,	,	PUNCT
brj-23389	354	16	"	"	PUNCT
brj-23389	354	17	journal	journal	NOUN
brj-23389	354	18	of	of	ADP
brj-23389	354	19	business	business	NOUN
brj-23389	354	20	research	research	PROPN
brj-23389	354	21	46(2	46(2	PROPN
brj-23389	354	22	)	)	PUNCT
brj-23389	354	23	,	,	PUNCT
brj-23389	354	24	181	181	NUM
brj-23389	354	25	-	-	SYM
brj-23389	354	26	192	192	NUM
brj-23389	354	27	.	.	PUNCT
brj-23389	355	1	de	de	X
brj-23389	355	2	chernatony	chernatony	PROPN
brj-23389	355	3	,	,	PUNCT
brj-23389	355	4	l.	l.	PROPN
brj-23389	355	5	,	,	PUNCT
brj-23389	355	6	and	and	CCONJ
brj-23389	355	7	segal	segal	NOUN
brj-23389	355	8	-	-	PUNCT
brj-23389	355	9	horn	horn	NOUN
brj-23389	355	10	,	,	PUNCT
brj-23389	355	11	s.	s.	PROPN
brj-23389	355	12	(	(	PUNCT
brj-23389	355	13	2001	2001	NUM
brj-23389	355	14	)	)	PUNCT
brj-23389	355	15	.	.	PUNCT
brj-23389	356	1	"	"	PUNCT
brj-23389	356	2	building	build	VERB
brj-23389	356	3	on	on	ADP
brj-23389	356	4	services	service	NOUN
brj-23389	356	5	’	'	PUNCT
brj-23389	356	6	characteristics	characteristic	NOUN
brj-23389	356	7	to	to	PART
brj-23389	356	8	develop	develop	VERB
brj-23389	356	9	successful	successful	ADJ
brj-23389	356	10	services	service	NOUN
brj-23389	356	11	brands	brand	NOUN
brj-23389	356	12	,	,	PUNCT
brj-23389	356	13	"	"	PUNCT
brj-23389	356	14	journal	journal	NOUN
brj-23389	356	15	of	of	ADP
brj-23389	356	16	marketing	marketing	NOUN
brj-23389	356	17	management	management	NOUN
brj-23389	356	18	17(7	17(7	PROPN
brj-23389	356	19	-	-	SYM
brj-23389	356	20	8)	8)	NUM
brj-23389	356	21	,	,	PUNCT
brj-23389	356	22	645669	645669	NUM
brj-23389	356	23	.	.	PUNCT
brj-23389	357	1	elliot	elliot	PROPN
brj-23389	357	2	,	,	PUNCT
brj-23389	357	3	a.	a.	PROPN
brj-23389	357	4	j.	j.	PROPN
brj-23389	357	5	(	(	PUNCT
brj-23389	357	6	2015	2015	NUM
brj-23389	357	7	)	)	PUNCT
brj-23389	357	8	.	.	PUNCT
brj-23389	358	1	"	"	PUNCT
brj-23389	358	2	color	color	NOUN
brj-23389	358	3	and	and	CCONJ
brj-23389	358	4	psychological	psychological	ADJ
brj-23389	358	5	functioning	functioning	NOUN
brj-23389	358	6	:	:	PUNCT
brj-23389	358	7	a	a	DET
brj-23389	358	8	review	review	NOUN
brj-23389	358	9	of	of	ADP
brj-23389	358	10	theoretical	theoretical	ADJ
brj-23389	358	11	and	and	CCONJ
brj-23389	358	12	empirical	empirical	ADJ
brj-23389	358	13	work	work	NOUN
brj-23389	358	14	,	,	PUNCT
brj-23389	358	15	"	"	PUNCT
brj-23389	358	16	frontiers	frontier	NOUN
brj-23389	358	17	in	in	ADP
brj-23389	358	18	psychology	psychology	NOUN
brj-23389	358	19	6(8	6(8	NUM
brj-23389	358	20	)	)	PUNCT
brj-23389	358	21	,	,	PUNCT
brj-23389	358	22	368	368	NUM
brj-23389	358	23	.	.	PUNCT
brj-23389	359	1	doi	doi	NOUN
brj-23389	359	2	:	:	PUNCT
brj-23389	359	3	10.3389	10.3389	NUM
brj-23389	359	4	/	/	SYM
brj-23389	359	5	fpsyg.2015.00368	fpsyg.2015.00368	PRON
brj-23389	359	6	peer	peer	NOUN
brj-23389	359	7	-	-	PUNCT
brj-23389	359	8	reviewed	review	VERB
brj-23389	359	9	article	article	NOUN
brj-23389	359	10	bioresources.cnr.ncsu.edu	bioresources.cnr.ncsu.edu	NUM
brj-23389	359	11	tang	tang	PROPN
brj-23389	359	12	&	&	CCONJ
brj-23389	359	13	chen	chen	PROPN
brj-23389	359	14	(	(	PUNCT
brj-23389	359	15	2024	2024	NUM
brj-23389	359	16	)	)	PUNCT
brj-23389	359	17	.	.	PUNCT
brj-23389	360	1	“	"	PUNCT
brj-23389	360	2	colour	colour	NOUN
brj-23389	360	3	&	&	CCONJ
brj-23389	360	4	furniture	furniture	NOUN
brj-23389	360	5	branding	branding	NOUN
brj-23389	360	6	,	,	PUNCT
brj-23389	360	7	”	"	PUNCT
brj-23389	360	8	bioresources	bioresource	NOUN
brj-23389	360	9	19(2	19(2	NUM
brj-23389	360	10	)	)	PUNCT
brj-23389	360	11	,	,	PUNCT
brj-23389	360	12	2763	2763	NUM
brj-23389	360	13	-	-	SYM
brj-23389	360	14	2781	2781	NUM
brj-23389	360	15	.	.	PUNCT
brj-23389	361	1	2780	2780	NUM
brj-23389	361	2	elliot	elliot	NOUN
brj-23389	361	3	,	,	PUNCT
brj-23389	361	4	a.	a.	PROPN
brj-23389	361	5	j.	j.	PROPN
brj-23389	361	6	(	(	PUNCT
brj-23389	361	7	2019	2019	NUM
brj-23389	361	8	)	)	PUNCT
brj-23389	361	9	.	.	PUNCT
brj-23389	362	1	"	"	PUNCT
brj-23389	362	2	a	a	DET
brj-23389	362	3	historically	historically	ADV
brj-23389	362	4	based	base	VERB
brj-23389	362	5	review	review	NOUN
brj-23389	362	6	of	of	ADP
brj-23389	362	7	empirical	empirical	ADJ
brj-23389	362	8	work	work	NOUN
brj-23389	362	9	on	on	ADP
brj-23389	362	10	color	color	NOUN
brj-23389	362	11	and	and	CCONJ
brj-23389	362	12	psychological	psychological	ADJ
brj-23389	362	13	functioning	functioning	NOUN
brj-23389	362	14	:	:	PUNCT
brj-23389	362	15	content	content	NOUN
brj-23389	362	16	,	,	PUNCT
brj-23389	362	17	methods	method	NOUN
brj-23389	362	18	,	,	PUNCT
brj-23389	362	19	and	and	CCONJ
brj-23389	362	20	recommendations	recommendation	NOUN
brj-23389	362	21	for	for	ADP
brj-23389	362	22	future	future	ADJ
brj-23389	362	23	research	research	NOUN
brj-23389	362	24	,	,	PUNCT
brj-23389	362	25	"	"	PUNCT
brj-23389	362	26	review	review	NOUN
brj-23389	362	27	of	of	ADP
brj-23389	362	28	general	general	ADJ
brj-23389	362	29	psychology	psychology	NOUN
brj-23389	362	30	23(2	23(2	NOUN
brj-23389	362	31	)	)	PUNCT
brj-23389	362	32	,	,	PUNCT
brj-23389	362	33	177	177	NUM
brj-23389	362	34	-	-	SYM
brj-23389	362	35	200	200	NUM
brj-23389	362	36	.	.	PUNCT
brj-23389	363	1	doi	doi	NOUN
brj-23389	363	2	:	:	PUNCT
brj-23389	363	3	10.1037	10.1037	NUM
brj-23389	363	4	/	/	SYM
brj-23389	363	5	gpr0000170	gpr0000170	NOUN
brj-23389	363	6	fetscherin	fetscherin	PROPN
brj-23389	363	7	,	,	PUNCT
brj-23389	363	8	m.	m.	NOUN
brj-23389	363	9	,	,	PUNCT
brj-23389	363	10	guzman	guzman	PROPN
brj-23389	363	11	,	,	PUNCT
brj-23389	363	12	f.	f.	PROPN
brj-23389	363	13	,	,	PUNCT
brj-23389	363	14	veloutsou	veloutsou	PROPN
brj-23389	363	15	,	,	PUNCT
brj-23389	363	16	c.	c.	PROPN
brj-23389	363	17	,	,	PUNCT
brj-23389	363	18	and	and	CCONJ
brj-23389	363	19	cayolla	cayolla	PROPN
brj-23389	363	20	,	,	PUNCT
brj-23389	363	21	r.	r.	PROPN
brj-23389	363	22	r.	r.	PROPN
brj-23389	363	23	(	(	PUNCT
brj-23389	363	24	2019	2019	NUM
brj-23389	363	25	)	)	PUNCT
brj-23389	363	26	.	.	PUNCT
brj-23389	364	1	"	"	PUNCT
brj-23389	364	2	latest	late	ADJ
brj-23389	364	3	research	research	NOUN
brj-23389	364	4	on	on	ADP
brj-23389	364	5	brand	brand	NOUN
brj-23389	364	6	relationships	relationship	NOUN
brj-23389	364	7	:	:	PUNCT
brj-23389	364	8	introduction	introduction	NOUN
brj-23389	364	9	to	to	ADP
brj-23389	364	10	the	the	DET
brj-23389	364	11	special	special	ADJ
brj-23389	364	12	issue	issue	NOUN
brj-23389	364	13	,	,	PUNCT
brj-23389	364	14	"	"	PUNCT
brj-23389	364	15	journal	journal	NOUN
brj-23389	364	16	of	of	ADP
brj-23389	364	17	product	product	NOUN
brj-23389	364	18	&	&	CCONJ
brj-23389	364	19	brand	brand	PROPN
brj-23389	364	20	management	management	PROPN
brj-23389	364	21	28(2	28(2	NUM
brj-23389	364	22	)	)	PUNCT
brj-23389	364	23	,	,	PUNCT
brj-23389	364	24	133	133	NUM
brj-23389	364	25	-	-	SYM
brj-23389	364	26	139	139	NUM
brj-23389	364	27	.	.	PUNCT
brj-23389	365	1	foroudi	foroudi	PROPN
brj-23389	365	2	,	,	PUNCT
brj-23389	365	3	p.	p.	NOUN
brj-23389	365	4	,	,	PUNCT
brj-23389	365	5	dinnie	dinnie	PROPN
brj-23389	365	6	,	,	PUNCT
brj-23389	365	7	k.	k.	PROPN
brj-23389	365	8	,	,	PUNCT
brj-23389	365	9	kitchen	kitchen	NOUN
brj-23389	365	10	,	,	PUNCT
brj-23389	365	11	p.	p.	PROPN
brj-23389	365	12	j.	j.	PROPN
brj-23389	365	13	,	,	PUNCT
brj-23389	365	14	melewar	melewar	PROPN
brj-23389	365	15	,	,	PUNCT
brj-23389	365	16	t.	t.	PROPN
brj-23389	365	17	c.	c.	PROPN
brj-23389	365	18	,	,	PUNCT
brj-23389	365	19	and	and	CCONJ
brj-23389	365	20	foroudi	foroudi	NOUN
brj-23389	365	21	,	,	PUNCT
brj-23389	365	22	m.	m.	NOUN
brj-23389	365	23	m.	m.	NOUN
brj-23389	365	24	(	(	PUNCT
brj-23389	365	25	2017	2017	NUM
brj-23389	365	26	)	)	PUNCT
brj-23389	365	27	.	.	PUNCT
brj-23389	366	1	"	"	PUNCT
brj-23389	366	2	imc	imc	NOUN
brj-23389	366	3	antecedents	antecedent	NOUN
brj-23389	366	4	and	and	CCONJ
brj-23389	366	5	the	the	DET
brj-23389	366	6	consequences	consequence	NOUN
brj-23389	366	7	of	of	ADP
brj-23389	366	8	planned	plan	VERB
brj-23389	366	9	brand	brand	NOUN
brj-23389	366	10	identity	identity	NOUN
brj-23389	366	11	in	in	ADP
brj-23389	366	12	higher	high	ADJ
brj-23389	366	13	education	education	NOUN
brj-23389	366	14	,	,	PUNCT
brj-23389	366	15	"	"	PUNCT
brj-23389	366	16	european	european	ADJ
brj-23389	366	17	journal	journal	NOUN
brj-23389	366	18	of	of	ADP
brj-23389	366	19	marketing	marketing	NOUN
brj-23389	366	20	51(3	51(3	NUM
brj-23389	366	21	)	)	PUNCT
brj-23389	366	22	,	,	PUNCT
brj-23389	366	23	528	528	NUM
brj-23389	366	24	-	-	SYM
brj-23389	366	25	550	550	NUM
brj-23389	366	26	.	.	PUNCT
brj-23389	367	1	doi	doi	NOUN
brj-23389	367	2	:	:	PUNCT
brj-23389	367	3	10.1108	10.1108	NUM
brj-23389	367	4	/	/	SYM
brj-23389	367	5	ejm-08	ejm-08	NOUN
brj-23389	367	6	-	-	PUNCT
brj-23389	367	7	2015	2015	NUM
brj-23389	367	8	-	-	PUNCT
brj-23389	367	9	0527	0527	NUM
brj-23389	367	10	gorn	gorn	PROPN
brj-23389	367	11	,	,	PUNCT
brj-23389	367	12	g.	g.	PROPN
brj-23389	367	13	j.	j.	PROPN
brj-23389	367	14	,	,	PUNCT
brj-23389	367	15	chattopadhyay	chattopadhyay	PROPN
brj-23389	367	16	,	,	PUNCT
brj-23389	367	17	a.	a.	NOUN
brj-23389	367	18	,	,	PUNCT
brj-23389	367	19	sengupta	sengupta	NOUN
brj-23389	367	20	,	,	PUNCT
brj-23389	367	21	j.	j.	PROPN
brj-23389	367	22	,	,	PUNCT
brj-23389	367	23	and	and	CCONJ
brj-23389	367	24	tripathi	tripathi	PROPN
brj-23389	367	25	,	,	PUNCT
brj-23389	367	26	s.	s.	PROPN
brj-23389	367	27	(	(	PUNCT
brj-23389	367	28	2004	2004	NUM
brj-23389	367	29	)	)	PUNCT
brj-23389	367	30	.	.	PUNCT
brj-23389	368	1	"	"	PUNCT
brj-23389	368	2	waiting	wait	VERB
brj-23389	368	3	for	for	ADP
brj-23389	368	4	the	the	DET
brj-23389	368	5	web	web	NOUN
brj-23389	368	6	:	:	PUNCT
brj-23389	368	7	how	how	SCONJ
brj-23389	368	8	screen	screen	NOUN
brj-23389	368	9	color	color	NOUN
brj-23389	368	10	affects	affect	VERB
brj-23389	368	11	time	time	NOUN
brj-23389	368	12	perception	perception	NOUN
brj-23389	368	13	,	,	PUNCT
brj-23389	368	14	"	"	PUNCT
brj-23389	368	15	journal	journal	NOUN
brj-23389	368	16	of	of	ADP
brj-23389	368	17	marketing	marketing	NOUN
brj-23389	368	18	research	research	NOUN
brj-23389	368	19	41(2	41(2	NOUN
brj-23389	368	20	)	)	PUNCT
brj-23389	368	21	,	,	PUNCT
brj-23389	368	22	215	215	NUM
brj-23389	368	23	-	-	SYM
brj-23389	368	24	225	225	NUM
brj-23389	368	25	.	.	PUNCT
brj-23389	369	1	huang	huang	PROPN
brj-23389	369	2	,	,	PUNCT
brj-23389	369	3	m.-h	m.-h	PROPN
brj-23389	369	4	.	.	PUNCT
brj-23389	369	5	,	,	PUNCT
brj-23389	369	6	and	and	CCONJ
brj-23389	369	7	dev	dev	PROPN
brj-23389	369	8	,	,	PUNCT
brj-23389	369	9	c.	c.	PROPN
brj-23389	369	10	s.	s.	PROPN
brj-23389	369	11	(	(	PUNCT
brj-23389	369	12	2020	2020	NUM
brj-23389	369	13	)	)	PUNCT
brj-23389	369	14	.	.	PUNCT
brj-23389	370	1	"	"	PUNCT
brj-23389	370	2	growing	grow	VERB
brj-23389	370	3	the	the	DET
brj-23389	370	4	service	service	NOUN
brj-23389	370	5	brand	brand	NOUN
brj-23389	370	6	,	,	PUNCT
brj-23389	370	7	"	"	PUNCT
brj-23389	370	8	international	international	ADJ
brj-23389	370	9	journal	journal	NOUN
brj-23389	370	10	of	of	ADP
brj-23389	370	11	research	research	NOUN
brj-23389	370	12	in	in	ADP
brj-23389	370	13	marketing	marketing	NOUN
brj-23389	370	14	,	,	PUNCT
brj-23389	370	15	37(2	37(2	PROPN
brj-23389	370	16	)	)	PUNCT
brj-23389	370	17	,	,	PUNCT
brj-23389	370	18	281	281	NUM
brj-23389	370	19	-	-	SYM
brj-23389	370	20	300	300	NUM
brj-23389	370	21	.	.	PUNCT
brj-23389	371	1	ibraheem	ibraheem	PROPN
brj-23389	371	2	,	,	PUNCT
brj-23389	371	3	n.	n.	PROPN
brj-23389	371	4	a.	a.	PROPN
brj-23389	371	5	,	,	PUNCT
brj-23389	371	6	hasan	hasan	PROPN
brj-23389	371	7	,	,	PUNCT
brj-23389	371	8	m.	m.	NOUN
brj-23389	371	9	m.	m.	PROPN
brj-23389	371	10	,	,	PUNCT
brj-23389	371	11	khan	khan	PROPN
brj-23389	371	12	,	,	PUNCT
brj-23389	371	13	r.	r.	PROPN
brj-23389	371	14	z.	z.	PROPN
brj-23389	371	15	,	,	PUNCT
brj-23389	371	16	and	and	CCONJ
brj-23389	371	17	mishra	mishra	PROPN
brj-23389	371	18	,	,	PUNCT
brj-23389	371	19	p.	p.	PROPN
brj-23389	371	20	k.	k.	PROPN
brj-23389	372	1	(	(	PUNCT
brj-23389	372	2	2012	2012	NUM
brj-23389	372	3	)	)	PUNCT
brj-23389	372	4	.	.	PUNCT
brj-23389	373	1	"	"	PUNCT
brj-23389	373	2	understanding	understand	VERB
brj-23389	373	3	color	color	NOUN
brj-23389	373	4	models	model	NOUN
brj-23389	373	5	:	:	PUNCT
brj-23389	373	6	a	a	DET
brj-23389	373	7	review	review	NOUN
brj-23389	373	8	,	,	PUNCT
brj-23389	373	9	"	"	PUNCT
brj-23389	373	10	arpn	arpn	VERB
brj-23389	373	11	journal	journal	NOUN
brj-23389	373	12	of	of	ADP
brj-23389	373	13	science	science	NOUN
brj-23389	373	14	and	and	CCONJ
brj-23389	373	15	technology	technology	NOUN
brj-23389	373	16	,	,	PUNCT
brj-23389	373	17	2(3	2(3	NUM
brj-23389	373	18	)	)	PUNCT
brj-23389	373	19	,	,	PUNCT
brj-23389	373	20	265	265	NUM
brj-23389	373	21	-	-	SYM
brj-23389	373	22	275	275	NUM
brj-23389	373	23	.	.	PUNCT
brj-23389	374	1	iglesias	iglesias	PROPN
brj-23389	374	2	,	,	PUNCT
brj-23389	374	3	o.	o.	PROPN
brj-23389	374	4	,	,	PUNCT
brj-23389	374	5	mingione	mingione	NOUN
brj-23389	374	6	,	,	PUNCT
brj-23389	374	7	m.	m.	NOUN
brj-23389	374	8	,	,	PUNCT
brj-23389	374	9	ind	ind	NOUN
brj-23389	374	10	,	,	PUNCT
brj-23389	374	11	n.	n.	NOUN
brj-23389	374	12	,	,	PUNCT
brj-23389	374	13	and	and	CCONJ
brj-23389	374	14	markovic	markovic	PROPN
brj-23389	374	15	,	,	PUNCT
brj-23389	374	16	s.	s.	PROPN
brj-23389	374	17	(	(	PUNCT
brj-23389	374	18	2023	2023	NUM
brj-23389	374	19	)	)	PUNCT
brj-23389	374	20	.	.	PUNCT
brj-23389	375	1	"	"	PUNCT
brj-23389	375	2	how	how	SCONJ
brj-23389	375	3	to	to	PART
brj-23389	375	4	build	build	VERB
brj-23389	375	5	a	a	DET
brj-23389	375	6	conscientious	conscientious	ADJ
brj-23389	375	7	corporate	corporate	ADJ
brj-23389	375	8	brand	brand	NOUN
brj-23389	375	9	together	together	ADV
brj-23389	375	10	with	with	ADP
brj-23389	375	11	business	business	NOUN
brj-23389	375	12	partners	partner	NOUN
brj-23389	375	13	:	:	PUNCT
brj-23389	375	14	a	a	DET
brj-23389	375	15	case	case	NOUN
brj-23389	375	16	study	study	NOUN
brj-23389	375	17	of	of	ADP
brj-23389	375	18	unilever	unilever	PROPN
brj-23389	375	19	,	,	PUNCT
brj-23389	375	20	"	"	PUNCT
brj-23389	375	21	industrial	industrial	ADJ
brj-23389	375	22	marketing	marketing	NOUN
brj-23389	375	23	management	management	NOUN
brj-23389	375	24	109	109	NUM
brj-23389	375	25	,	,	PUNCT
brj-23389	375	26	1	1	NUM
brj-23389	375	27	-	-	SYM
brj-23389	375	28	13	13	NUM
brj-23389	375	29	.	.	PUNCT
brj-23389	376	1	jeon	jeon	PROPN
brj-23389	376	2	,	,	PUNCT
brj-23389	376	3	j.	j.	PROPN
brj-23389	376	4	o.	o.	PROPN
brj-23389	376	5	,	,	PUNCT
brj-23389	376	6	and	and	CCONJ
brj-23389	376	7	baeck	baeck	PROPN
brj-23389	376	8	,	,	PUNCT
brj-23389	376	9	s.	s.	PROPN
brj-23389	376	10	(	(	PUNCT
brj-23389	376	11	2016	2016	NUM
brj-23389	376	12	)	)	PUNCT
brj-23389	376	13	.	.	PUNCT
brj-23389	377	1	"	"	PUNCT
brj-23389	377	2	what	what	PRON
brj-23389	377	3	drives	drive	VERB
brj-23389	377	4	consumer	consumer	NOUN
brj-23389	377	5	's	's	PART
brj-23389	377	6	responses	response	NOUN
brj-23389	377	7	to	to	ADP
brj-23389	377	8	brand	brand	NOUN
brj-23389	377	9	crisis	crisis	NOUN
brj-23389	377	10	?	?	PUNCT
brj-23389	378	1	the	the	DET
brj-23389	378	2	moderating	moderate	VERB
brj-23389	378	3	roles	role	NOUN
brj-23389	378	4	of	of	ADP
brj-23389	378	5	brand	brand	NOUN
brj-23389	378	6	associations	association	NOUN
brj-23389	378	7	and	and	CCONJ
brj-23389	378	8	brand	brand	NOUN
brj-23389	378	9	-	-	PUNCT
brj-23389	378	10	customer	customer	NOUN
brj-23389	378	11	relationship	relationship	NOUN
brj-23389	378	12	strength	strength	NOUN
brj-23389	378	13	,	,	PUNCT
brj-23389	378	14	"	"	PUNCT
brj-23389	378	15	journal	journal	NOUN
brj-23389	378	16	of	of	ADP
brj-23389	378	17	product	product	NOUN
brj-23389	378	18	and	and	CCONJ
brj-23389	378	19	brand	brand	NOUN
brj-23389	378	20	management	management	NOUN
brj-23389	378	21	25(6	25(6	NOUN
brj-23389	378	22	)	)	PUNCT
brj-23389	378	23	,	,	PUNCT
brj-23389	378	24	550	550	NUM
brj-23389	378	25	-	-	SYM
brj-23389	378	26	567	567	NUM
brj-23389	378	27	.	.	PUNCT
brj-23389	378	28	doi	doi	NOUN
brj-23389	378	29	:	:	PUNCT
brj-23389	378	30	10.1108	10.1108	NUM
brj-23389	378	31	/	/	SYM
brj-23389	378	32	jpbm-102014	jpbm-102014	NOUN
brj-23389	378	33	-	-	PUNCT
brj-23389	378	34	0725	0725	NUM
brj-23389	378	35	keller	keller	PROPN
brj-23389	378	36	,	,	PUNCT
brj-23389	378	37	k.	k.	PROPN
brj-23389	378	38	l.	l.	PROPN
brj-23389	378	39	(	(	PUNCT
brj-23389	378	40	2016	2016	NUM
brj-23389	378	41	)	)	PUNCT
brj-23389	378	42	.	.	PUNCT
brj-23389	379	1	"	"	PUNCT
brj-23389	379	2	reflections	reflection	NOUN
brj-23389	379	3	on	on	ADP
brj-23389	379	4	customer	customer	NOUN
brj-23389	379	5	-	-	PUNCT
brj-23389	379	6	based	base	VERB
brj-23389	379	7	brand	brand	NOUN
brj-23389	379	8	equity	equity	NOUN
brj-23389	379	9	:	:	PUNCT
brj-23389	379	10	perspectives	perspective	NOUN
brj-23389	379	11	,	,	PUNCT
brj-23389	379	12	progress	progress	NOUN
brj-23389	379	13	,	,	PUNCT
brj-23389	379	14	and	and	CCONJ
brj-23389	379	15	priorities	priority	NOUN
brj-23389	379	16	,	,	PUNCT
brj-23389	379	17	"	"	PUNCT
brj-23389	379	18	ams	am	NOUN
brj-23389	379	19	review	review	VERB
brj-23389	379	20	6	6	NUM
brj-23389	379	21	,	,	PUNCT
brj-23389	379	22	1	1	NUM
brj-23389	379	23	-	-	SYM
brj-23389	379	24	16	16	NUM
brj-23389	379	25	.	.	PUNCT
brj-23389	379	26	kotler	kotler	NOUN
brj-23389	379	27	,	,	PUNCT
brj-23389	379	28	p.	p.	NOUN
brj-23389	379	29	,	,	PUNCT
brj-23389	379	30	and	and	CCONJ
brj-23389	379	31	keller	keller	PROPN
brj-23389	379	32	,	,	PUNCT
brj-23389	379	33	k.	k.	PROPN
brj-23389	379	34	(	(	PUNCT
brj-23389	379	35	2003	2003	NUM
brj-23389	379	36	)	)	PUNCT
brj-23389	379	37	.	.	PUNCT
brj-23389	380	1	"	"	PUNCT
brj-23389	380	2	marketing	marketing	NOUN
brj-23389	380	3	management	management	NOUN
brj-23389	380	4	,	,	PUNCT
brj-23389	380	5	(	(	PUNCT
brj-23389	380	6	international	international	ADJ
brj-23389	380	7	version	version	NOUN
brj-23389	380	8	)	)	PUNCT
brj-23389	380	9	,	,	PUNCT
brj-23389	380	10	"	"	PUNCT
brj-23389	380	11	prentice	prentice	NOUN
brj-23389	380	12	hall	hall	PROPN
brj-23389	380	13	,	,	PUNCT
brj-23389	380	14	englewood	englewood	PROPN
brj-23389	380	15	cliffs	cliffs	PROPN
brj-23389	380	16	,	,	PUNCT
brj-23389	380	17	nj	nj	PROPN
brj-23389	380	18	.	.	PUNCT
brj-23389	381	1	labrecque	labrecque	PROPN
brj-23389	381	2	,	,	PUNCT
brj-23389	381	3	l.	l.	PROPN
brj-23389	381	4	i.	i.	PROPN
brj-23389	381	5	,	,	PUNCT
brj-23389	381	6	and	and	CCONJ
brj-23389	381	7	milne	milne	PROPN
brj-23389	381	8	,	,	PUNCT
brj-23389	381	9	g.	g.	PROPN
brj-23389	381	10	r.	r.	PROPN
brj-23389	381	11	(	(	PUNCT
brj-23389	381	12	2012	2012	NUM
brj-23389	381	13	)	)	PUNCT
brj-23389	381	14	.	.	PUNCT
brj-23389	382	1	"	"	PUNCT
brj-23389	382	2	exciting	exciting	ADJ
brj-23389	382	3	red	red	ADJ
brj-23389	382	4	and	and	CCONJ
brj-23389	382	5	competent	competent	ADJ
brj-23389	382	6	blue	blue	NOUN
brj-23389	382	7	:	:	PUNCT
brj-23389	382	8	the	the	DET
brj-23389	382	9	importance	importance	NOUN
brj-23389	382	10	of	of	ADP
brj-23389	382	11	color	color	NOUN
brj-23389	382	12	in	in	ADP
brj-23389	382	13	marketing	marketing	NOUN
brj-23389	382	14	,	,	PUNCT
brj-23389	382	15	"	"	PUNCT
brj-23389	382	16	journal	journal	NOUN
brj-23389	382	17	of	of	ADP
brj-23389	382	18	the	the	DET
brj-23389	382	19	academy	academy	NOUN
brj-23389	382	20	of	of	ADP
brj-23389	382	21	marketing	marketing	NOUN
brj-23389	382	22	science	science	NOUN
brj-23389	382	23	,	,	PUNCT
brj-23389	382	24	40(5	40(5	NOUN
brj-23389	382	25	)	)	PUNCT
brj-23389	382	26	,	,	PUNCT
brj-23389	382	27	711	711	NUM
brj-23389	382	28	-	-	SYM
brj-23389	382	29	727	727	NUM
brj-23389	382	30	.	.	PUNCT
brj-23389	383	1	doi	doi	NOUN
brj-23389	383	2	:	:	PUNCT
brj-23389	383	3	10.1007	10.1007	NUM
brj-23389	383	4	/	/	SYM
brj-23389	383	5	s11747	s11747	PROPN
brj-23389	383	6	-	-	PUNCT
brj-23389	383	7	010	010	NUM
brj-23389	383	8	-	-	PUNCT
brj-23389	383	9	0245	0245	NUM
brj-23389	383	10	-	-	PUNCT
brj-23389	383	11	y	y	NOUN
brj-23389	383	12	mono	mono	PROPN
brj-23389	383	13	,	,	PUNCT
brj-23389	383	14	r.	r.	PROPN
brj-23389	383	15	(	(	PUNCT
brj-23389	383	16	1997	1997	NUM
brj-23389	383	17	)	)	PUNCT
brj-23389	383	18	.	.	PUNCT
brj-23389	384	1	design	design	NOUN
brj-23389	384	2	for	for	ADP
brj-23389	384	3	product	product	NOUN
brj-23389	384	4	understanding	understanding	NOUN
brj-23389	384	5	:	:	PUNCT
brj-23389	384	6	the	the	DET
brj-23389	384	7	aesthetics	aesthetic	NOUN
brj-23389	384	8	of	of	ADP
brj-23389	384	9	design	design	NOUN
brj-23389	384	10	from	from	ADP
brj-23389	384	11	a	a	DET
brj-23389	384	12	semiotic	semiotic	ADJ
brj-23389	384	13	approach	approach	NOUN
brj-23389	384	14	,	,	PUNCT
brj-23389	384	15	liber	liber	PROPN
brj-23389	384	16	ab	ab	PROPN
brj-23389	384	17	,	,	PUNCT
brj-23389	384	18	stockholm	stockholm	PROPN
brj-23389	384	19	.	.	PUNCT
brj-23389	385	1	ostrom	ostrom	PROPN
brj-23389	385	2	,	,	PUNCT
brj-23389	385	3	a.	a.	PROPN
brj-23389	385	4	l.	l.	PROPN
brj-23389	385	5	,	,	PUNCT
brj-23389	385	6	parasuraman	parasuraman	NOUN
brj-23389	385	7	,	,	PUNCT
brj-23389	385	8	a.	a.	NOUN
brj-23389	385	9	,	,	PUNCT
brj-23389	385	10	bowen	bowen	PROPN
brj-23389	385	11	,	,	PUNCT
brj-23389	385	12	d.	d.	PROPN
brj-23389	385	13	e.	e.	PROPN
brj-23389	385	14	,	,	PUNCT
brj-23389	385	15	patrício	patrício	PROPN
brj-23389	385	16	,	,	PUNCT
brj-23389	385	17	l.	l.	PROPN
brj-23389	385	18	,	,	PUNCT
brj-23389	385	19	and	and	CCONJ
brj-23389	385	20	voss	voss	PROPN
brj-23389	385	21	,	,	PUNCT
brj-23389	385	22	c.	c.	PROPN
brj-23389	385	23	a.	a.	PROPN
brj-23389	385	24	(	(	PUNCT
brj-23389	385	25	2015	2015	NUM
brj-23389	385	26	)	)	PUNCT
brj-23389	385	27	.	.	PUNCT
brj-23389	386	1	"	"	PUNCT
brj-23389	386	2	service	service	NOUN
brj-23389	386	3	research	research	NOUN
brj-23389	386	4	priorities	priority	NOUN
brj-23389	386	5	in	in	ADP
brj-23389	386	6	a	a	DET
brj-23389	386	7	rapidly	rapidly	ADV
brj-23389	386	8	changing	change	VERB
brj-23389	386	9	context	context	NOUN
brj-23389	386	10	,	,	PUNCT
brj-23389	386	11	"	"	PUNCT
brj-23389	386	12	journal	journal	NOUN
brj-23389	386	13	of	of	ADP
brj-23389	386	14	service	service	NOUN
brj-23389	386	15	research	research	NOUN
brj-23389	386	16	18(2	18(2	NUM
brj-23389	386	17	)	)	PUNCT
brj-23389	386	18	,	,	PUNCT
brj-23389	386	19	127	127	NUM
brj-23389	386	20	-	-	SYM
brj-23389	386	21	159	159	NUM
brj-23389	386	22	.	.	PUNCT
brj-23389	387	1	padela	padela	PROPN
brj-23389	387	2	,	,	PUNCT
brj-23389	387	3	s.	s.	PROPN
brj-23389	387	4	m.	m.	PROPN
brj-23389	387	5	f.	f.	PROPN
brj-23389	387	6	,	,	PUNCT
brj-23389	387	7	wooliscroft	wooliscroft	PROPN
brj-23389	387	8	,	,	PUNCT
brj-23389	387	9	b.	b.	PROPN
brj-23389	387	10	,	,	PUNCT
brj-23389	387	11	and	and	CCONJ
brj-23389	387	12	ganglmair	ganglmair	NOUN
brj-23389	387	13	-	-	PUNCT
brj-23389	387	14	wooliscroft	wooliscroft	NOUN
brj-23389	387	15	,	,	PUNCT
brj-23389	387	16	a.	a.	NOUN
brj-23389	387	17	(	(	PUNCT
brj-23389	387	18	2022	2022	NUM
brj-23389	387	19	)	)	PUNCT
brj-23389	387	20	.	.	PUNCT
brj-23389	388	1	"	"	PUNCT
brj-23389	388	2	brand	brand	NOUN
brj-23389	388	3	systems	system	NOUN
brj-23389	388	4	:	:	PUNCT
brj-23389	388	5	integrating	integrate	VERB
brj-23389	388	6	branding	branding	NOUN
brj-23389	388	7	research	research	NOUN
brj-23389	388	8	perspectives	perspective	NOUN
brj-23389	388	9	,	,	PUNCT
brj-23389	388	10	"	"	PUNCT
brj-23389	388	11	european	european	ADJ
brj-23389	388	12	journal	journal	NOUN
brj-23389	388	13	of	of	ADP
brj-23389	388	14	marketing	marketing	NOUN
brj-23389	388	15	57(2	57(2	NUM
brj-23389	388	16	)	)	PUNCT
brj-23389	388	17	,	,	PUNCT
brj-23389	388	18	387	387	NUM
brj-23389	388	19	-	-	SYM
brj-23389	388	20	425	425	NUM
brj-23389	388	21	.	.	PUNCT
brj-23389	389	1	seric	seric	NOUN
brj-23389	389	2	,	,	PUNCT
brj-23389	389	3	m.	m.	NOUN
brj-23389	389	4	,	,	PUNCT
brj-23389	389	5	gil	gil	PROPN
brj-23389	389	6	-	-	PUNCT
brj-23389	389	7	saura	saura	PROPN
brj-23389	389	8	,	,	PUNCT
brj-23389	389	9	i.	i.	NOUN
brj-23389	389	10	,	,	PUNCT
brj-23389	389	11	and	and	CCONJ
brj-23389	389	12	mikulic	mikulic	ADJ
brj-23389	389	13	,	,	PUNCT
brj-23389	389	14	j.	j.	PROPN
brj-23389	389	15	(	(	PUNCT
brj-23389	389	16	2017	2017	NUM
brj-23389	389	17	)	)	PUNCT
brj-23389	389	18	.	.	PUNCT
brj-23389	390	1	"	"	PUNCT
brj-23389	390	2	customer	customer	NOUN
brj-23389	390	3	-	-	PUNCT
brj-23389	390	4	based	base	VERB
brj-23389	390	5	brand	brand	NOUN
brj-23389	390	6	equity	equity	NOUN
brj-23389	390	7	building	building	NOUN
brj-23389	390	8	:	:	PUNCT
brj-23389	390	9	empirical	empirical	ADJ
brj-23389	390	10	evidence	evidence	NOUN
brj-23389	390	11	from	from	ADP
brj-23389	390	12	croatian	croatian	ADJ
brj-23389	390	13	upscale	upscale	ADJ
brj-23389	390	14	hotels	hotel	NOUN
brj-23389	390	15	,	,	PUNCT
brj-23389	390	16	"	"	PUNCT
brj-23389	390	17	journal	journal	NOUN
brj-23389	390	18	of	of	ADP
brj-23389	390	19	vacation	vacation	NOUN
brj-23389	390	20	marketing	marketing	NOUN
brj-23389	390	21	,	,	PUNCT
brj-23389	390	22	23(2	23(2	NOUN
brj-23389	390	23	)	)	PUNCT
brj-23389	390	24	,	,	PUNCT
brj-23389	390	25	133	133	NUM
brj-23389	390	26	-	-	SYM
brj-23389	390	27	144	144	NUM
brj-23389	390	28	.	.	PUNCT
brj-23389	391	1	doi	doi	NOUN
brj-23389	391	2	:	:	PUNCT
brj-23389	391	3	10.1177/1356766716634151	10.1177/1356766716634151	NUM
brj-23389	391	4	shannon	shannon	NOUN
brj-23389	391	5	,	,	PUNCT
brj-23389	391	6	c.	c.	PROPN
brj-23389	391	7	e.	e.	PROPN
brj-23389	391	8	(	(	PUNCT
brj-23389	391	9	1948	1948	NUM
brj-23389	391	10	)	)	PUNCT
brj-23389	391	11	.	.	PUNCT
brj-23389	392	1	"	"	PUNCT
brj-23389	392	2	a	a	DET
brj-23389	392	3	mathematical	mathematical	ADJ
brj-23389	392	4	theory	theory	NOUN
brj-23389	392	5	of	of	ADP
brj-23389	392	6	communication	communication	NOUN
brj-23389	392	7	,	,	PUNCT
brj-23389	392	8	"	"	PUNCT
brj-23389	392	9	the	the	DET
brj-23389	392	10	bell	bell	PROPN
brj-23389	392	11	system	system	NOUN
brj-23389	392	12	technical	technical	PROPN
brj-23389	392	13	journal	journal	PROPN
brj-23389	392	14	27(3	27(3	NUM
brj-23389	392	15	)	)	PUNCT
brj-23389	392	16	,	,	PUNCT
brj-23389	392	17	379	379	NUM
brj-23389	392	18	-	-	SYM
brj-23389	392	19	423	423	NUM
brj-23389	392	20	.	.	PUNCT
brj-23389	393	1	singh	singh	PROPN
brj-23389	393	2	,	,	PUNCT
brj-23389	393	3	s.	s.	PROPN
brj-23389	393	4	(	(	PUNCT
brj-23389	393	5	2006	2006	NUM
brj-23389	393	6	)	)	PUNCT
brj-23389	393	7	.	.	PUNCT
brj-23389	394	1	"	"	PUNCT
brj-23389	394	2	impact	impact	NOUN
brj-23389	394	3	of	of	ADP
brj-23389	394	4	color	color	NOUN
brj-23389	394	5	on	on	ADP
brj-23389	394	6	marketing	marketing	NOUN
brj-23389	394	7	,	,	PUNCT
brj-23389	394	8	"	"	PUNCT
brj-23389	394	9	management	management	NOUN
brj-23389	394	10	decision	decision	NOUN
brj-23389	394	11	44(5/6	44(5/6	NOUN
brj-23389	394	12	)	)	PUNCT
brj-23389	394	13	,	,	PUNCT
brj-23389	394	14	783789	783789	NUM
brj-23389	394	15	.	.	PUNCT
brj-23389	395	1	smith	smith	PROPN
brj-23389	395	2	,	,	PUNCT
brj-23389	395	3	a.	a.	PROPN
brj-23389	395	4	r.	r.	PROPN
brj-23389	395	5	(	(	PUNCT
brj-23389	395	6	1978	1978	NUM
brj-23389	395	7	)	)	PUNCT
brj-23389	395	8	.	.	PUNCT
brj-23389	396	1	"	"	PUNCT
brj-23389	396	2	color	color	NOUN
brj-23389	396	3	gamut	gamut	NOUN
brj-23389	396	4	transform	transform	VERB
brj-23389	396	5	pairs	pair	NOUN
brj-23389	396	6	,	,	PUNCT
brj-23389	396	7	"	"	PUNCT
brj-23389	396	8	acm	acm	PROPN
brj-23389	396	9	siggraph	siggraph	PROPN
brj-23389	396	10	computer	computer	NOUN
brj-23389	396	11	graphics	graphic	NOUN
brj-23389	396	12	12(3	12(3	PROPN
brj-23389	396	13	)	)	PUNCT
brj-23389	396	14	,	,	PUNCT
brj-23389	396	15	12	12	NUM
brj-23389	396	16	-	-	SYM
brj-23389	396	17	19	19	NUM
brj-23389	396	18	.	.	PUNCT
brj-23389	396	19	song	song	PROPN
brj-23389	396	20	,	,	PUNCT
brj-23389	396	21	j.	j.	PROPN
brj-23389	396	22	q.	q.	PROPN
brj-23389	396	23	,	,	PUNCT
brj-23389	396	24	xu	xu	PROPN
brj-23389	396	25	,	,	PUNCT
brj-23389	396	26	f.	f.	PROPN
brj-23389	396	27	,	,	PUNCT
brj-23389	396	28	and	and	CCONJ
brj-23389	396	29	jiang	jiang	PROPN
brj-23389	396	30	,	,	PUNCT
brj-23389	396	31	y.	y.	PROPN
brj-23389	396	32	w.	w.	PROPN
brj-23389	396	33	,	,	PUNCT
brj-23389	396	34	(	(	PUNCT
brj-23389	396	35	2022	2022	NUM
brj-23389	396	36	)	)	PUNCT
brj-23389	396	37	.	.	PUNCT
brj-23389	397	1	"	"	PUNCT
brj-23389	397	2	the	the	DET
brj-23389	397	3	colorful	colorful	ADJ
brj-23389	397	4	company	company	NOUN
brj-23389	397	5	:	:	PUNCT
brj-23389	397	6	effects	effect	NOUN
brj-23389	397	7	of	of	ADP
brj-23389	397	8	brand	brand	NOUN
brj-23389	397	9	peer	peer	NOUN
brj-23389	397	10	-	-	PUNCT
brj-23389	397	11	reviewed	review	VERB
brj-23389	397	12	article	article	NOUN
brj-23389	397	13	bioresources.cnr.ncsu.edu	bioresources.cnr.ncsu.edu	NUM
brj-23389	397	14	tang	tang	PROPN
brj-23389	397	15	&	&	CCONJ
brj-23389	397	16	chen	chen	PROPN
brj-23389	397	17	(	(	PUNCT
brj-23389	397	18	2024	2024	NUM
brj-23389	397	19	)	)	PUNCT
brj-23389	397	20	.	.	PUNCT
brj-23389	398	1	“	"	PUNCT
brj-23389	398	2	colour	colour	NOUN
brj-23389	398	3	&	&	CCONJ
brj-23389	398	4	furniture	furniture	NOUN
brj-23389	398	5	branding	branding	NOUN
brj-23389	398	6	,	,	PUNCT
brj-23389	398	7	”	"	PUNCT
brj-23389	398	8	bioresources	bioresource	NOUN
brj-23389	398	9	19(2	19(2	NUM
brj-23389	398	10	)	)	PUNCT
brj-23389	398	11	,	,	PUNCT
brj-23389	398	12	2763	2763	NUM
brj-23389	398	13	-	-	SYM
brj-23389	398	14	2781	2781	NUM
brj-23389	398	15	.	.	PUNCT
brj-23389	399	1	2781	2781	NUM
brj-23389	399	2	logo	logo	NOUN
brj-23389	399	3	colorfulness	colorfulness	NOUN
brj-23389	399	4	on	on	ADP
brj-23389	399	5	consumer	consumer	NOUN
brj-23389	399	6	judgments	judgment	NOUN
brj-23389	399	7	,	,	PUNCT
brj-23389	399	8	"	"	PUNCT
brj-23389	399	9	psychology	psychology	NOUN
brj-23389	399	10	&	&	CCONJ
brj-23389	399	11	marketing	marketing	PROPN
brj-23389	399	12	39(8	39(8	NUM
brj-23389	399	13	)	)	PUNCT
brj-23389	399	14	,	,	PUNCT
brj-23389	399	15	16101620	16101620	NUM
brj-23389	399	16	.	.	PUNCT
brj-23389	400	1	doi	doi	NOUN
brj-23389	400	2	:	:	PUNCT
brj-23389	400	3	10.1002	10.1002	NUM
brj-23389	400	4	/	/	SYM
brj-23389	400	5	mar.21674	mar.21674	NOUN
brj-23389	400	6	swaminathan	swaminathan	NOUN
brj-23389	400	7	,	,	PUNCT
brj-23389	400	8	v.	v.	PROPN
brj-23389	400	9	,	,	PUNCT
brj-23389	400	10	sorescu	sorescu	NOUN
brj-23389	400	11	,	,	PUNCT
brj-23389	400	12	a.	a.	NOUN
brj-23389	400	13	,	,	PUNCT
brj-23389	400	14	steenkamp	steenkamp	NOUN
brj-23389	400	15	,	,	PUNCT
brj-23389	400	16	j.-b	j.-b	PROPN
brj-23389	400	17	.	.	PUNCT
brj-23389	401	1	e.	e.	PROPN
brj-23389	401	2	,	,	PUNCT
brj-23389	401	3	o’guinn	o’guinn	PROPN
brj-23389	401	4	,	,	PUNCT
brj-23389	401	5	t.	t.	PROPN
brj-23389	401	6	c.	c.	PROPN
brj-23389	401	7	g.	g.	PROPN
brj-23389	401	8	,	,	PUNCT
brj-23389	401	9	and	and	CCONJ
brj-23389	401	10	schmitt	schmitt	PROPN
brj-23389	401	11	,	,	PUNCT
brj-23389	401	12	b.	b.	PROPN
brj-23389	401	13	(	(	PUNCT
brj-23389	401	14	2020	2020	NUM
brj-23389	401	15	)	)	PUNCT
brj-23389	401	16	.	.	PUNCT
brj-23389	402	1	"	"	PUNCT
brj-23389	402	2	branding	brand	VERB
brj-23389	402	3	in	in	ADP
brj-23389	402	4	a	a	DET
brj-23389	402	5	hyperconnected	hyperconnected	ADJ
brj-23389	402	6	world	world	NOUN
brj-23389	402	7	:	:	PUNCT
brj-23389	402	8	refocusing	refocus	VERB
brj-23389	402	9	theories	theory	NOUN
brj-23389	402	10	and	and	CCONJ
brj-23389	402	11	rethinking	rethink	VERB
brj-23389	402	12	boundaries	boundary	NOUN
brj-23389	402	13	,	,	PUNCT
brj-23389	402	14	"	"	PUNCT
brj-23389	402	15	journal	journal	NOUN
brj-23389	402	16	of	of	ADP
brj-23389	402	17	marketing	marketing	NOUN
brj-23389	402	18	84(2	84(2	NOUN
brj-23389	402	19	)	)	PUNCT
brj-23389	402	20	,	,	PUNCT
brj-23389	402	21	24	24	NUM
brj-23389	402	22	-	-	SYM
brj-23389	402	23	46	46	NUM
brj-23389	402	24	.	.	PUNCT
brj-23389	403	1	urde	urde	PROPN
brj-23389	403	2	,	,	PUNCT
brj-23389	403	3	m.	m.	NOUN
brj-23389	403	4	(	(	PUNCT
brj-23389	403	5	2013	2013	NUM
brj-23389	403	6	)	)	PUNCT
brj-23389	403	7	.	.	PUNCT
brj-23389	404	1	"	"	PUNCT
brj-23389	404	2	the	the	DET
brj-23389	404	3	corporate	corporate	ADJ
brj-23389	404	4	brand	brand	NOUN
brj-23389	404	5	identity	identity	NOUN
brj-23389	404	6	matrix	matrix	NOUN
brj-23389	404	7	,	,	PUNCT
brj-23389	404	8	"	"	PUNCT
brj-23389	404	9	journal	journal	NOUN
brj-23389	404	10	of	of	ADP
brj-23389	404	11	brand	brand	PROPN
brj-23389	404	12	management	management	PROPN
brj-23389	404	13	20(9	20(9	NUM
brj-23389	404	14	)	)	PUNCT
brj-23389	404	15	,	,	PUNCT
brj-23389	404	16	742	742	NUM
brj-23389	404	17	-	-	SYM
brj-23389	404	18	761	761	NUM
brj-23389	404	19	.	.	PUNCT
brj-23389	405	1	veloutsou	veloutsou	PROPN
brj-23389	405	2	,	,	PUNCT
brj-23389	405	3	c.	c.	PROPN
brj-23389	405	4	(	(	PUNCT
brj-23389	405	5	2023	2023	NUM
brj-23389	405	6	)	)	PUNCT
brj-23389	405	7	.	.	PUNCT
brj-23389	406	1	"	"	PUNCT
brj-23389	406	2	enlightening	enlighten	VERB
brj-23389	406	3	the	the	DET
brj-23389	406	4	brand	brand	NOUN
brj-23389	406	5	building	building	NOUN
brj-23389	406	6	–	–	PUNCT
brj-23389	406	7	audience	audience	NOUN
brj-23389	406	8	response	response	NOUN
brj-23389	406	9	link	link	PROPN
brj-23389	406	10	,	,	PUNCT
brj-23389	406	11	"	"	PUNCT
brj-23389	406	12	journal	journal	NOUN
brj-23389	406	13	of	of	ADP
brj-23389	406	14	brand	brand	PROPN
brj-23389	406	15	management	management	PROPN
brj-23389	406	16	1	1	NUM
brj-23389	406	17	-	-	SYM
brj-23389	406	18	17	17	NUM
brj-23389	406	19	.	.	PUNCT
brj-23389	407	1	veloutsou	veloutsou	PROPN
brj-23389	407	2	,	,	PUNCT
brj-23389	407	3	c.	c.	PROPN
brj-23389	407	4	,	,	PUNCT
brj-23389	407	5	and	and	CCONJ
brj-23389	407	6	delgado	delgado	NOUN
brj-23389	407	7	-	-	PUNCT
brj-23389	407	8	ballester	ballester	NOUN
brj-23389	407	9	,	,	PUNCT
brj-23389	407	10	e.	e.	PROPN
brj-23389	407	11	(	(	PUNCT
brj-23389	407	12	2018	2018	NUM
brj-23389	407	13	)	)	PUNCT
brj-23389	407	14	.	.	PUNCT
brj-23389	408	1	"	"	PUNCT
brj-23389	408	2	new	new	ADJ
brj-23389	408	3	challenges	challenge	NOUN
brj-23389	408	4	in	in	ADP
brj-23389	408	5	brand	brand	NOUN
brj-23389	408	6	management	management	NOUN
brj-23389	408	7	,	,	PUNCT
brj-23389	408	8	"	"	PUNCT
brj-23389	408	9	spanish	spanish	ADJ
brj-23389	408	10	journal	journal	NOUN
brj-23389	408	11	of	of	ADP
brj-23389	408	12	marketing	marketing	NOUN
brj-23389	408	13	-	-	PUNCT
brj-23389	408	14	esic	esic	ADJ
brj-23389	408	15	22(3	22(3	NOUN
brj-23389	408	16	)	)	PUNCT
brj-23389	408	17	,	,	PUNCT
brj-23389	408	18	254	254	NUM
brj-23389	408	19	-	-	SYM
brj-23389	408	20	271	271	NUM
brj-23389	408	21	.	.	PUNCT
brj-23389	409	1	zeltner	zeltner	NOUN
brj-23389	409	2	,	,	PUNCT
brj-23389	409	3	p.	p.	NOUN
brj-23389	409	4	m.	m.	NOUN
brj-23389	409	5	(	(	PUNCT
brj-23389	409	6	1975	1975	NUM
brj-23389	409	7	)	)	PUNCT
brj-23389	409	8	.	.	PUNCT
brj-23389	410	1	"	"	PUNCT
brj-23389	410	2	john	john	PROPN
brj-23389	410	3	dewey	dewey	PROPN
brj-23389	410	4	's	's	PART
brj-23389	410	5	aesthetic	aesthetic	ADJ
brj-23389	410	6	philosophy	philosophy	NOUN
brj-23389	410	7	(	(	PUNCT
brj-23389	410	8	vol	vol	NOUN
brj-23389	410	9	.	.	PROPN
brj-23389	410	10	12	12	NUM
brj-23389	410	11	)	)	PUNCT
brj-23389	410	12	,	,	PUNCT
brj-23389	410	13	"	"	PUNCT
brj-23389	410	14	john	john	PROPN
brj-23389	410	15	benjamins	benjamins	PROPN
brj-23389	410	16	publishing	publishing	PROPN
brj-23389	410	17	.	.	PUNCT
brj-23389	411	1	article	article	NOUN
brj-23389	411	2	submitted	submit	VERB
brj-23389	411	3	:	:	PUNCT
brj-23389	411	4	february	february	PROPN
brj-23389	411	5	22	22	NUM
brj-23389	411	6	,	,	PUNCT
brj-23389	411	7	2024	2024	NUM
brj-23389	411	8	;	;	PUNCT
brj-23389	411	9	peer	peer	NOUN
brj-23389	411	10	review	review	NOUN
brj-23389	411	11	completed	complete	VERB
brj-23389	411	12	:	:	PUNCT
brj-23389	411	13	march	march	PROPN
brj-23389	411	14	9	9	NUM
brj-23389	411	15	,	,	PUNCT
brj-23389	411	16	2024	2024	NUM
brj-23389	411	17	;	;	PUNCT
brj-23389	411	18	revised	revise	VERB
brj-23389	411	19	version	version	NOUN
brj-23389	411	20	received	receive	VERB
brj-23389	411	21	and	and	CCONJ
brj-23389	411	22	accepted	accept	VERB
brj-23389	411	23	:	:	PUNCT
brj-23389	411	24	march	march	PROPN
brj-23389	411	25	10	10	NUM
brj-23389	411	26	,	,	PUNCT
brj-23389	411	27	2024	2024	NUM
brj-23389	411	28	;	;	PUNCT
brj-23389	411	29	published	publish	VERB
brj-23389	411	30	:	:	PUNCT
brj-23389	411	31	march	march	PROPN
brj-23389	411	32	18	18	NUM
brj-23389	411	33	,	,	PUNCT
brj-23389	411	34	2024	2024	NUM
brj-23389	411	35	.	.	PUNCT
brj-23389	412	1	doi	doi	NOUN
brj-23389	412	2	:	:	PUNCT
brj-23389	412	3	10.15376	10.15376	NUM
brj-23389	412	4	/	/	SYM
brj-23389	412	5	biores.19.2.2763	biores.19.2.2763	PROPN
brj-23389	412	6	-	-	X
brj-23389	412	7	2781	2781	NUM