id	sid	tid	token	lemma	pos
brainmatters-809	1	1	nicole	nicole	PROPN
brainmatters-809	1	2	chlibovytsch	chlibovytsch	PROPN
brainmatters-809	1	3	is	be	AUX
brainmatters-809	1	4	a	a	DET
brainmatters-809	1	5	rising	rise	VERB
brainmatters-809	1	6	senior	senior	NOUN
brainmatters-809	1	7	at	at	ADP
brainmatters-809	1	8	uiuc	uiuc	PROPN
brainmatters-809	1	9	majoring	majoring	NOUN
brainmatters-809	1	10	in	in	ADP
brainmatters-809	1	11	psychology	psychology	NOUN
brainmatters-809	1	12	with	with	ADP
brainmatters-809	1	13	a	a	DET
brainmatters-809	1	14	clinical	clinical	ADJ
brainmatters-809	1	15	concentration	concentration	NOUN
brainmatters-809	1	16	and	and	CCONJ
brainmatters-809	1	17	minoring	minoring	NOUN
brainmatters-809	1	18	in	in	ADP
brainmatters-809	1	19	molecular	molecular	ADJ
brainmatters-809	1	20	and	and	CCONJ
brainmatters-809	1	21	cellular	cellular	ADJ
brainmatters-809	1	22	biology	biology	NOUN
brainmatters-809	1	23	.	.	PUNCT
brainmatters-809	2	1	nicole	nicole	PROPN
brainmatters-809	2	2	is	be	AUX
brainmatters-809	2	3	involved	involve	VERB
brainmatters-809	2	4	in	in	ADP
brainmatters-809	2	5	research	research	NOUN
brainmatters-809	2	6	on	on	ADP
brainmatters-809	2	7	campus	campus	NOUN
brainmatters-809	2	8	at	at	ADP
brainmatters-809	2	9	sarah	sarah	PROPN
brainmatters-809	2	10	ward	ward	PROPN
brainmatters-809	2	11	’s	’s	PART
brainmatters-809	2	12	morality	morality	NOUN
brainmatters-809	2	13	and	and	CCONJ
brainmatters-809	2	14	motivation	motivation	NOUN
brainmatters-809	2	15	lab	lab	NOUN
brainmatters-809	2	16	and	and	CCONJ
brainmatters-809	2	17	has	have	AUX
brainmatters-809	2	18	served	serve	VERB
brainmatters-809	2	19	as	as	ADP
brainmatters-809	2	20	a	a	DET
brainmatters-809	2	21	peer	peer	NOUN
brainmatters-809	2	22	mentor	mentor	NOUN
brainmatters-809	2	23	for	for	ADP
brainmatters-809	2	24	the	the	DET
brainmatters-809	2	25	las	las	PROPN
brainmatters-809	2	26	honors	honors	PROPN
brainmatters-809	2	27	program	program	PROPN
brainmatters-809	2	28	.	.	PUNCT
brainmatters-809	3	1	nicole	nicole	PROPN
brainmatters-809	3	2	joined	join	VERB
brainmatters-809	3	3	brain	brain	NOUN
brainmatters-809	3	4	matters	matter	NOUN
brainmatters-809	3	5	as	as	ADP
brainmatters-809	3	6	a	a	DET
brainmatters-809	3	7	writer	writer	NOUN
brainmatters-809	3	8	because	because	SCONJ
brainmatters-809	3	9	she	she	PRON
brainmatters-809	3	10	loves	love	VERB
brainmatters-809	3	11	learning	learn	VERB
brainmatters-809	3	12	about	about	ADP
brainmatters-809	3	13	and	and	CCONJ
brainmatters-809	3	14	investigating	investigate	VERB
brainmatters-809	3	15	the	the	DET
brainmatters-809	3	16	correlations	correlation	NOUN
brainmatters-809	3	17	between	between	ADP
brainmatters-809	3	18	human	human	ADJ
brainmatters-809	3	19	neural	neural	ADJ
brainmatters-809	3	20	activity	activity	NOUN
brainmatters-809	3	21	and	and	CCONJ
brainmatters-809	3	22	observable	observable	ADJ
brainmatters-809	3	23	behaviors	behavior	NOUN
brainmatters-809	3	24	.	.	PUNCT
brainmatters-809	4	1	for	for	ADP
brainmatters-809	4	2	her	she	PRON
brainmatters-809	4	3	it	it	PRON
brainmatters-809	4	4	is	be	AUX
brainmatters-809	4	5	fascinating	fascinating	ADJ
brainmatters-809	4	6	to	to	PART
brainmatters-809	4	7	be	be	AUX
brainmatters-809	4	8	able	able	ADJ
brainmatters-809	4	9	to	to	PART
brainmatters-809	4	10	trace	trace	VERB
brainmatters-809	4	11	human	human	ADJ
brainmatters-809	4	12	actions	action	NOUN
brainmatters-809	4	13	and	and	CCONJ
brainmatters-809	4	14	choices	choice	NOUN
brainmatters-809	4	15	back	back	ADV
brainmatters-809	4	16	to	to	ADP
brainmatters-809	4	17	the	the	DET
brainmatters-809	4	18	neuroscientific	neuroscientific	ADJ
brainmatters-809	4	19	causes	cause	NOUN
brainmatters-809	4	20	that	that	PRON
brainmatters-809	4	21	take	take	VERB
brainmatters-809	4	22	place	place	NOUN
brainmatters-809	4	23	within	within	ADP
brainmatters-809	4	24	our	our	PRON
brainmatters-809	4	25	brains	brain	NOUN
brainmatters-809	4	26	.	.	PUNCT
brainmatters-809	5	1	consumer	consumer	NOUN
brainmatters-809	5	2	neuroscience	neuroscience	NOUN
brainmatters-809	5	3	:	:	PUNCT
brainmatters-809	5	4	the	the	DET
brainmatters-809	5	5	use	use	NOUN
brainmatters-809	5	6	of	of	ADP
brainmatters-809	5	7	neuroscience	neuroscience	NOUN
brainmatters-809	5	8	techniques	technique	NOUN
brainmatters-809	5	9	to	to	PART
brainmatters-809	5	10	create	create	VERB
brainmatters-809	5	11	better	well	ADJ
brainmatters-809	5	12	advertising	advertising	NOUN
brainmatters-809	5	13	consumer	consumer	NOUN
brainmatters-809	5	14	neuroscience	neuroscience	NOUN
brainmatters-809	5	15	is	be	AUX
brainmatters-809	5	16	a	a	DET
brainmatters-809	5	17	growing	grow	VERB
brainmatters-809	5	18	field	field	NOUN
brainmatters-809	5	19	that	that	PRON
brainmatters-809	5	20	incorporates	incorporate	VERB
brainmatters-809	5	21	neuroscience	neuroscience	NOUN
brainmatters-809	5	22	-	-	PUNCT
brainmatters-809	5	23	based	base	VERB
brainmatters-809	5	24	research	research	NOUN
brainmatters-809	5	25	methods	method	NOUN
brainmatters-809	5	26	to	to	PART
brainmatters-809	5	27	meet	meet	VERB
brainmatters-809	5	28	the	the	DET
brainmatters-809	5	29	specific	specific	ADJ
brainmatters-809	5	30	needs	need	NOUN
brainmatters-809	5	31	of	of	ADP
brainmatters-809	5	32	different	different	ADJ
brainmatters-809	5	33	companies	company	NOUN
brainmatters-809	5	34	.	.	PUNCT
brainmatters-809	6	1	while	while	SCONJ
brainmatters-809	6	2	some	some	DET
brainmatters-809	6	3	companies	company	NOUN
brainmatters-809	6	4	utilize	utilize	VERB
brainmatters-809	6	5	psychological	psychological	ADJ
brainmatters-809	6	6	and	and	CCONJ
brainmatters-809	6	7	neuroscientific	neuroscientific	ADJ
brainmatters-809	6	8	information	information	NOUN
brainmatters-809	6	9	to	to	PART
brainmatters-809	6	10	create	create	VERB
brainmatters-809	6	11	an	an	DET
brainmatters-809	6	12	effective	effective	ADJ
brainmatters-809	6	13	product	product	NOUN
brainmatters-809	6	14	,	,	PUNCT
brainmatters-809	6	15	others	other	NOUN
brainmatters-809	6	16	choose	choose	VERB
brainmatters-809	6	17	to	to	PART
brainmatters-809	6	18	use	use	VERB
brainmatters-809	6	19	such	such	ADJ
brainmatters-809	6	20	in	in	ADP
brainmatters-809	6	21	formation	formation	NOUN
brainmatters-809	6	22	in	in	ADP
brainmatters-809	6	23	order	order	NOUN
brainmatters-809	6	24	to	to	PART
brainmatters-809	6	25	create	create	VERB
brainmatters-809	6	26	persuasive	persuasive	ADJ
brainmatters-809	6	27	advertisements	advertisement	NOUN
brainmatters-809	6	28	.	.	PUNCT
brainmatters-809	7	1	the	the	DET
brainmatters-809	7	2	three	three	NUM
brainmatters-809	7	3	most	most	ADV
brainmatters-809	7	4	common	common	ADJ
brainmatters-809	7	5	techniques	technique	NOUN
brainmatters-809	7	6	used	use	VERB
brainmatters-809	7	7	are	be	AUX
brainmatters-809	7	8	eye	eye	NOUN
brainmatters-809	7	9	tracking	tracking	NOUN
brainmatters-809	7	10	,	,	PUNCT
brainmatters-809	7	11	eeg	eeg	NOUN
brainmatters-809	7	12	analysis	analysis	NOUN
brainmatters-809	7	13	,	,	PUNCT
brainmatters-809	7	14	and	and	CCONJ
brainmatters-809	7	15	fmri	fmri	ADJ
brainmatters-809	7	16	imaging	imaging	NOUN
brainmatters-809	7	17	.	.	PUNCT
brainmatters-809	8	1	each	each	DET
brainmatters-809	8	2	technique	technique	NOUN
brainmatters-809	8	3	exists	exist	VERB
brainmatters-809	8	4	as	as	ADP
brainmatters-809	8	5	a	a	DET
brainmatters-809	8	6	valuable	valuable	ADJ
brainmatters-809	8	7	tool	tool	NOUN
brainmatters-809	8	8	to	to	PART
brainmatters-809	8	9	gather	gather	VERB
brainmatters-809	8	10	specific	specific	ADJ
brainmatters-809	8	11	information	information	NOUN
brainmatters-809	8	12	that	that	PRON
brainmatters-809	8	13	helps	help	VERB
brainmatters-809	8	14	build	build	VERB
brainmatters-809	8	15	an	an	DET
brainmatters-809	8	16	accurate	accurate	ADJ
brainmatters-809	8	17	representation	representation	NOUN
brainmatters-809	8	18	of	of	ADP
brainmatters-809	8	19	what	what	PRON
brainmatters-809	8	20	goes	go	VERB
brainmatters-809	8	21	on	on	ADP
brainmatters-809	8	22	in	in	ADP
brainmatters-809	8	23	a	a	DET
brainmatters-809	8	24	potential	potential	ADJ
brainmatters-809	8	25	consumer	consumer	NOUN
brainmatters-809	8	26	’s	’s	PART
brainmatters-809	8	27	mind	mind	NOUN
brainmatters-809	8	28	.	.	PUNCT
brainmatters-809	9	1	while	while	SCONJ
brainmatters-809	9	2	these	these	DET
brainmatters-809	9	3	techniques	technique	NOUN
brainmatters-809	9	4	are	be	AUX
brainmatters-809	9	5	useful	useful	ADJ
brainmatters-809	9	6	in	in	ADP
brainmatters-809	9	7	improving	improve	VERB
brainmatters-809	9	8	the	the	DET
brainmatters-809	9	9	effectiveness	effectiveness	NOUN
brainmatters-809	9	10	of	of	ADP
brainmatters-809	9	11	an	an	DET
brainmatters-809	9	12	advertisement	advertisement	NOUN
brainmatters-809	9	13	,	,	PUNCT
brainmatters-809	9	14	they	they	PRON
brainmatters-809	9	15	are	be	AUX
brainmatters-809	9	16	limited	limit	VERB
brainmatters-809	9	17	by	by	ADP
brainmatters-809	9	18	their	their	PRON
brainmatters-809	9	19	ethical	ethical	ADJ
brainmatters-809	9	20	concerns	concern	NOUN
brainmatters-809	9	21	,	,	PUNCT
brainmatters-809	9	22	thus	thus	ADV
brainmatters-809	9	23	leaving	leave	VERB
brainmatters-809	9	24	many	many	ADJ
brainmatters-809	9	25	wondering	wonder	VERB
brainmatters-809	9	26	how	how	SCONJ
brainmatters-809	9	27	far	far	ADV
brainmatters-809	9	28	is	be	AUX
brainmatters-809	9	29	too	too	ADV
brainmatters-809	9	30	far	far	ADV
brainmatters-809	9	31	when	when	SCONJ
brainmatters-809	9	32	using	use	VERB
brainmatters-809	9	33	science	science	NOUN
brainmatters-809	9	34	to	to	PART
brainmatters-809	9	35	make	make	VERB
brainmatters-809	9	36	sales	sale	NOUN
brainmatters-809	9	37	.	.	PUNCT
brainmatters-809	10	1	analysis	analysis	NOUN
brainmatters-809	10	2	of	of	ADP
brainmatters-809	10	3	the	the	DET
brainmatters-809	10	4	techniques	technique	NOUN
brainmatters-809	10	5	,	,	PUNCT
brainmatters-809	10	6	their	their	PRON
brainmatters-809	10	7	effectiveness	effectiveness	NOUN
brainmatters-809	10	8	,	,	PUNCT
brainmatters-809	10	9	and	and	CCONJ
brainmatters-809	10	10	what	what	PRON
brainmatters-809	10	11	exactly	exactly	ADV
brainmatters-809	10	12	they	they	PRON
brainmatters-809	10	13	can	can	AUX
brainmatters-809	10	14	do	do	AUX
brainmatters-809	10	15	is	be	AUX
brainmatters-809	10	16	important	important	ADJ
brainmatters-809	10	17	in	in	ADP
brainmatters-809	10	18	determining	determine	VERB
brainmatters-809	10	19	where	where	SCONJ
brainmatters-809	10	20	the	the	DET
brainmatters-809	10	21	boundaries	boundary	NOUN
brainmatters-809	10	22	of	of	ADP
brainmatters-809	10	23	consumer	consumer	NOUN
brainmatters-809	10	24	neuroscience	neuroscience	NOUN
brainmatters-809	10	25	should	should	AUX
brainmatters-809	10	26	lie	lie	VERB
brainmatters-809	10	27	.	.	PUNCT
brainmatters-809	11	1	one	one	NUM
brainmatters-809	11	2	of	of	ADP
brainmatters-809	11	3	the	the	DET
brainmatters-809	11	4	easiest	easy	ADJ
brainmatters-809	11	5	ways	way	NOUN
brainmatters-809	11	6	for	for	SCONJ
brainmatters-809	11	7	neuroscientists	neuroscientist	NOUN
brainmatters-809	11	8	to	to	PART
brainmatters-809	11	9	study	study	VERB
brainmatters-809	11	10	consumers	consumer	NOUN
brainmatters-809	11	11	is	be	AUX
brainmatters-809	11	12	through	through	ADP
brainmatters-809	11	13	the	the	DET
brainmatters-809	11	14	use	use	NOUN
brainmatters-809	11	15	of	of	ADP
brainmatters-809	11	16	eye	eye	NOUN
brainmatters-809	11	17	tracking	tracking	NOUN
brainmatters-809	11	18	techniques	technique	NOUN
brainmatters-809	11	19	.	.	PUNCT
brainmatters-809	12	1	eye	eye	NOUN
brainmatters-809	12	2	-	-	PUNCT
brainmatters-809	12	3	trackers	tracker	NOUN
brainmatters-809	12	4	will	will	AUX
brainmatters-809	12	5	monitor	monitor	VERB
brainmatters-809	12	6	both	both	DET
brainmatters-809	12	7	the	the	DET
brainmatters-809	12	8	participant	participant	NOUN
brainmatters-809	12	9	’s	’s	PART
brainmatters-809	12	10	eye	eye	NOUN
brainmatters-809	12	11	movements	movement	NOUN
brainmatters-809	12	12	and	and	CCONJ
brainmatters-809	12	13	pupil	pupil	NOUN
brainmatters-809	12	14	size	size	NOUN
brainmatters-809	12	15	throughout	throughout	ADP
brainmatters-809	12	16	the	the	DET
brainmatters-809	12	17	time	time	NOUN
brainmatters-809	12	18	that	that	PRON
brainmatters-809	12	19	they	they	PRON
brainmatters-809	12	20	are	be	AUX
brainmatters-809	12	21	engaged	engage	VERB
brainmatters-809	12	22	with	with	ADP
brainmatters-809	12	23	the	the	DET
brainmatters-809	12	24	marketing	marketing	NOUN
brainmatters-809	12	25	material	material	NOUN
brainmatters-809	12	26	(	(	PUNCT
brainmatters-809	12	27	harris	harris	PROPN
brainmatters-809	12	28	et	et	PROPN
brainmatters-809	12	29	al	al	PROPN
brainmatters-809	12	30	.	.	PROPN
brainmatters-809	12	31	,	,	PUNCT
brainmatters-809	12	32	247	247	NUM
brainmatters-809	12	33	)	)	PUNCT
brainmatters-809	12	34	.	.	PUNCT
brainmatters-809	13	1	eye	eye	NOUN
brainmatters-809	13	2	-	-	PUNCT
brainmatters-809	13	3	tracking	track	VERB
brainmatters-809	13	4	monitors	monitor	NOUN
brainmatters-809	13	5	will	will	AUX
brainmatters-809	13	6	record	record	VERB
brainmatters-809	13	7	both	both	CCONJ
brainmatters-809	13	8	a	a	DET
brainmatters-809	13	9	person	person	NOUN
brainmatters-809	13	10	’s	’s	PART
brainmatters-809	13	11	saccades	saccade	NOUN
brainmatters-809	13	12	(	(	PUNCT
brainmatters-809	13	13	quick	quick	ADJ
brainmatters-809	13	14	jumps	jump	VERB
brainmatters-809	13	15	in	in	ADP
brainmatters-809	13	16	visual	visual	ADJ
brainmatters-809	13	17	fixation	fixation	NOUN
brainmatters-809	13	18	)	)	PUNCT
brainmatters-809	13	19	and	and	CCONJ
brainmatters-809	13	20	smooth	smooth	ADJ
brainmatters-809	13	21	pursuit	pursuit	NOUN
brainmatters-809	13	22	(	(	PUNCT
brainmatters-809	13	23	slower	slow	ADJ
brainmatters-809	13	24	,	,	PUNCT
brainmatters-809	13	25	more	more	ADV
brainmatters-809	13	26	continual	continual	ADJ
brainmatters-809	13	27	visual	visual	ADJ
brainmatters-809	13	28	fixations	fixation	NOUN
brainmatters-809	13	29	along	along	ADP
brainmatters-809	13	30	one	one	NUM
brainmatters-809	13	31	object	object	NOUN
brainmatters-809	13	32	)	)	PUNCT
brainmatters-809	13	33	.	.	PUNCT
brainmatters-809	14	1	tracking	track	VERB
brainmatters-809	14	2	eye	eye	NOUN
brainmatters-809	14	3	movement	movement	NOUN
brainmatters-809	14	4	is	be	AUX
brainmatters-809	14	5	useful	useful	ADJ
brainmatters-809	14	6	in	in	ADP
brainmatters-809	14	7	determining	determine	VERB
brainmatters-809	14	8	which	which	DET
brainmatters-809	14	9	parts	part	NOUN
brainmatters-809	14	10	of	of	ADP
brainmatters-809	14	11	the	the	DET
brainmatters-809	14	12	advertisement	advertisement	NOUN
brainmatters-809	14	13	the	the	DET
brainmatters-809	14	14	prospective	prospective	ADJ
brainmatters-809	14	15	consumers	consumer	NOUN
brainmatters-809	14	16	will	will	AUX
brainmatters-809	14	17	be	be	AUX
brainmatters-809	14	18	most	most	ADV
brainmatters-809	14	19	attentive	attentive	ADJ
brainmatters-809	14	20	to	to	ADP
brainmatters-809	14	21	and	and	CCONJ
brainmatters-809	14	22	researchers	researcher	NOUN
brainmatters-809	14	23	can	can	AUX
brainmatters-809	14	24	use	use	VERB
brainmatters-809	14	25	this	this	DET
brainmatters-809	14	26	information	information	NOUN
brainmatters-809	14	27	to	to	PART
brainmatters-809	14	28	determine	determine	VERB
brainmatters-809	14	29	where	where	SCONJ
brainmatters-809	14	30	the	the	DET
brainmatters-809	14	31	most	most	ADV
brainmatters-809	14	32	interesting	interesting	ADJ
brainmatters-809	14	33	parts	part	NOUN
brainmatters-809	14	34	of	of	ADP
brainmatters-809	14	35	the	the	DET
brainmatters-809	14	36	advertisement	advertisement	NOUN
brainmatters-809	14	37	are	be	AUX
brainmatters-809	14	38	.	.	PUNCT
brainmatters-809	15	1	this	this	PRON
brainmatters-809	15	2	is	be	AUX
brainmatters-809	15	3	shown	show	VERB
brainmatters-809	15	4	by	by	ADP
brainmatters-809	15	5	image	image	NOUN
brainmatters-809	15	6	1	1	NUM
brainmatters-809	15	7	,	,	PUNCT
brainmatters-809	15	8	in	in	ADP
brainmatters-809	15	9	which	which	PRON
brainmatters-809	15	10	the	the	DET
brainmatters-809	15	11	circle	circle	NOUN
brainmatters-809	15	12	demonstrates	demonstrate	VERB
brainmatters-809	15	13	where	where	SCONJ
brainmatters-809	15	14	consumers	consumer	NOUN
brainmatters-809	15	15	were	be	AUX
brainmatters-809	15	16	fixated	fixate	VERB
brainmatters-809	15	17	within	within	ADP
brainmatters-809	15	18	the	the	DET
brainmatters-809	15	19	webpage	webpage	NOUN
brainmatters-809	15	20	,	,	PUNCT
brainmatters-809	15	21	and	and	CCONJ
brainmatters-809	15	22	the	the	DET
brainmatters-809	15	23	lines	line	NOUN
brainmatters-809	15	24	show	show	VERB
brainmatters-809	15	25	their	their	PRON
brainmatters-809	15	26	saccades	saccade	NOUN
brainmatters-809	15	27	between	between	ADP
brainmatters-809	15	28	fixations	fixation	NOUN
brainmatters-809	15	29	(	(	PUNCT
brainmatters-809	15	30	gidlöf	gidlöf	NOUN
brainmatters-809	15	31	et	et	PROPN
brainmatters-809	15	32	al	al	PROPN
brainmatters-809	15	33	.	.	PROPN
brainmatters-809	15	34	,	,	PUNCT
brainmatters-809	15	35	337	337	NUM
brainmatters-809	15	36	)	)	PUNCT
brainmatters-809	15	37	.	.	PUNCT
brainmatters-809	16	1	further	further	ADJ
brainmatters-809	16	2	information	information	NOUN
brainmatters-809	16	3	can	can	AUX
brainmatters-809	16	4	be	be	AUX
brainmatters-809	16	5	gathered	gather	VERB
brainmatters-809	16	6	by	by	ADP
brainmatters-809	16	7	examining	examine	VERB
brainmatters-809	16	8	the	the	DET
brainmatters-809	16	9	ways	way	NOUN
brainmatters-809	16	10	in	in	ADP
brainmatters-809	16	11	which	which	PRON
brainmatters-809	16	12	a	a	DET
brainmatters-809	16	13	person	person	NOUN
brainmatters-809	16	14	’s	’s	PART
brainmatters-809	16	15	pupils	pupil	NOUN
brainmatters-809	16	16	dilate	dilate	VERB
brainmatters-809	16	17	while	while	SCONJ
brainmatters-809	16	18	they	they	PRON
brainmatters-809	16	19	are	be	AUX
brainmatters-809	16	20	engaged	engage	VERB
brainmatters-809	16	21	with	with	ADP
brainmatters-809	16	22	the	the	DET
brainmatters-809	16	23	material	material	NOUN
brainmatters-809	16	24	.	.	PUNCT
brainmatters-809	17	1	if	if	SCONJ
brainmatters-809	17	2	a	a	DET
brainmatters-809	17	3	participant	participant	NOUN
brainmatters-809	17	4	is	be	AUX
brainmatters-809	17	5	looking	look	VERB
brainmatters-809	17	6	at	at	ADP
brainmatters-809	17	7	something	something	PRON
brainmatters-809	17	8	intriguing	intriguing	ADJ
brainmatters-809	17	9	or	or	CCONJ
brainmatters-809	17	10	startling	startling	ADJ
brainmatters-809	17	11	,	,	PUNCT
brainmatters-809	17	12	their	their	PRON
brainmatters-809	17	13	autonomic	autonomic	ADJ
brainmatters-809	17	14	nervous	nervous	ADJ
brainmatters-809	17	15	systems	system	NOUN
brainmatters-809	17	16	will	will	AUX
brainmatters-809	17	17	automatically	automatically	ADV
brainmatters-809	17	18	cause	cause	VERB
brainmatters-809	17	19	their	their	PRON
brainmatters-809	17	20	pupils	pupil	NOUN
brainmatters-809	17	21	to	to	PART
brainmatters-809	17	22	dilate	dilate	VERB
brainmatters-809	17	23	in	in	ADP
brainmatters-809	17	24	an	an	DET
brainmatters-809	17	25	effort	effort	NOUN
brainmatters-809	17	26	to	to	PART
brainmatters-809	17	27	take	take	VERB
brainmatters-809	17	28	in	in	ADP
brainmatters-809	17	29	more	more	ADJ
brainmatters-809	17	30	of	of	ADP
brainmatters-809	17	31	the	the	DET
brainmatters-809	17	32	scene	scene	NOUN
brainmatters-809	17	33	.	.	PUNCT
brainmatters-809	18	1	dilation	dilation	NOUN
brainmatters-809	18	2	can	can	AUX
brainmatters-809	18	3	also	also	ADV
brainmatters-809	18	4	be	be	AUX
brainmatters-809	18	5	caused	cause	VERB
brainmatters-809	18	6	when	when	SCONJ
brainmatters-809	18	7	a	a	DET
brainmatters-809	18	8	participant	participant	NOUN
brainmatters-809	18	9	is	be	AUX
brainmatters-809	18	10	engaged	engage	VERB
brainmatters-809	18	11	in	in	ADP
brainmatters-809	18	12	something	something	PRON
brainmatters-809	18	13	that	that	PRON
brainmatters-809	18	14	they	they	PRON
brainmatters-809	18	15	perceive	perceive	VERB
brainmatters-809	18	16	as	as	ADP
brainmatters-809	18	17	challenging	challenging	ADJ
brainmatters-809	18	18	or	or	CCONJ
brainmatters-809	18	19	puzzling	puzzle	VERB
brainmatters-809	18	20	.	.	PUNCT
brainmatters-809	19	1	on	on	ADP
brainmatters-809	19	2	the	the	DET
brainmatters-809	19	3	other	other	ADJ
brainmatters-809	19	4	hand	hand	NOUN
brainmatters-809	19	5	,	,	PUNCT
brainmatters-809	19	6	participants	participant	NOUN
brainmatters-809	19	7	’	'	PUNCT
brainmatters-809	19	8	eyes	eye	NOUN
brainmatters-809	19	9	will	will	AUX
brainmatters-809	19	10	constrict	constrict	VERB
brainmatters-809	19	11	upon	upon	SCONJ
brainmatters-809	19	12	seeing	see	VERB
brainmatters-809	19	13	something	something	PRON
brainmatters-809	19	14	displeasing	displease	VERB
brainmatters-809	19	15	or	or	CCONJ
brainmatters-809	19	16	after	after	ADP
brainmatters-809	19	17	having	having	AUX
brainmatters-809	19	18	figured	figure	VERB
brainmatters-809	19	19	out	out	ADP
brainmatters-809	19	20	something	something	PRON
brainmatters-809	19	21	difficult	difficult	ADJ
brainmatters-809	19	22	(	(	PUNCT
brainmatters-809	19	23	harris	harris	PROPN
brainmatters-809	19	24	et	et	PROPN
brainmatters-809	19	25	al	al	PROPN
brainmatters-809	19	26	.	.	PROPN
brainmatters-809	19	27	,	,	PUNCT
brainmatters-809	19	28	247	247	NUM
brainmatters-809	19	29	)	)	PUNCT
brainmatters-809	19	30	.	.	PUNCT
brainmatters-809	20	1	as	as	ADP
brainmatters-809	20	2	a	a	DET
brainmatters-809	20	3	result	result	NOUN
brainmatters-809	20	4	of	of	ADP
brainmatters-809	20	5	how	how	SCONJ
brainmatters-809	20	6	easily	easily	ADV
brainmatters-809	20	7	eye	eye	NOUN
brainmatters-809	20	8	tracking	tracking	NOUN
brainmatters-809	20	9	can	can	AUX
brainmatters-809	20	10	be	be	AUX
brainmatters-809	20	11	used	use	VERB
brainmatters-809	20	12	across	across	ADP
brainmatters-809	20	13	several	several	ADJ
brainmatters-809	20	14	types	type	NOUN
brainmatters-809	20	15	of	of	ADP
brainmatters-809	20	16	advertisements	advertisement	NOUN
brainmatters-809	20	17	(	(	PUNCT
brainmatters-809	20	18	including	include	VERB
brainmatters-809	20	19	but	but	CCONJ
brainmatters-809	20	20	not	not	PART
brainmatters-809	20	21	limited	limit	VERB
brainmatters-809	20	22	to	to	ADP
brainmatters-809	20	23	billboards	billboard	NOUN
brainmatters-809	20	24	,	,	PUNCT
brainmatters-809	20	25	tv	tv	NOUN
brainmatters-809	20	26	commercials	commercial	NOUN
brainmatters-809	20	27	,	,	PUNCT
brainmatters-809	20	28	in	in	ADP
brainmatters-809	20	29	-	-	PUNCT
brainmatters-809	20	30	store	store	NOUN
brainmatters-809	20	31	promotional	promotional	ADJ
brainmatters-809	20	32	displays	display	NOUN
brainmatters-809	20	33	,	,	PUNCT
brainmatters-809	20	34	and	and	CCONJ
brainmatters-809	20	35	website	website	NOUN
brainmatters-809	20	36	ads	ad	NOUN
brainmatters-809	20	37	)	)	PUNCT
brainmatters-809	20	38	,	,	PUNCT
brainmatters-809	20	39	it	it	PRON
brainmatters-809	20	40	has	have	AUX
brainmatters-809	20	41	become	become	VERB
brainmatters-809	20	42	an	an	DET
brainmatters-809	20	43	increasingly	increasingly	ADV
brainmatters-809	20	44	popular	popular	ADJ
brainmatters-809	20	45	tool	tool	NOUN
brainmatters-809	20	46	.	.	PUNCT
brainmatters-809	21	1	another	another	DET
brainmatters-809	21	2	way	way	NOUN
brainmatters-809	21	3	for	for	SCONJ
brainmatters-809	21	4	marketers	marketer	NOUN
brainmatters-809	21	5	to	to	PART
brainmatters-809	21	6	gauge	gauge	VERB
brainmatters-809	21	7	how	how	SCONJ
brainmatters-809	21	8	their	their	PRON
brainmatters-809	21	9	advertisement	advertisement	NOUN
brainmatters-809	21	10	will	will	AUX
brainmatters-809	21	11	be	be	AUX
brainmatters-809	21	12	perceived	perceive	VERB
brainmatters-809	21	13	by	by	ADP
brainmatters-809	21	14	the	the	DET
brainmatters-809	21	15	target	target	NOUN
brainmatters-809	21	16	audience	audience	NOUN
brainmatters-809	21	17	is	be	AUX
brainmatters-809	21	18	to	to	PART
brainmatters-809	21	19	perform	perform	VERB
brainmatters-809	21	20	an	an	DET
brainmatters-809	21	21	electroencephalography	electroencephalography	NOUN
brainmatters-809	21	22	(	(	PUNCT
brainmatters-809	21	23	eeg	eeg	NOUN
brainmatters-809	21	24	)	)	PUNCT
brainmatters-809	21	25	analysis	analysis	NOUN
brainmatters-809	21	26	(	(	PUNCT
brainmatters-809	21	27	harris	harris	PROPN
brainmatters-809	21	28	et	et	PROPN
brainmatters-809	21	29	al	al	PROPN
brainmatters-809	21	30	.	.	PROPN
brainmatters-809	21	31	,	,	PUNCT
brainmatters-809	21	32	2018	2018	NUM
brainmatters-809	21	33	)	)	PUNCT
brainmatters-809	21	34	.	.	PUNCT
brainmatters-809	22	1	put	put	VERB
brainmatters-809	22	2	simply	simply	ADV
brainmatters-809	22	3	,	,	PUNCT
brainmatters-809	22	4	eegs	eeg	NOUN
brainmatters-809	22	5	use	use	VERB
brainmatters-809	22	6	electrodes	electrode	NOUN
brainmatters-809	22	7	to	to	PART
brainmatters-809	22	8	measure	measure	VERB
brainmatters-809	22	9	the	the	DET
brainmatters-809	22	10	electrical	electrical	ADJ
brainmatters-809	22	11	currents	current	NOUN
brainmatters-809	22	12	in	in	ADP
brainmatters-809	22	13	different	different	ADJ
brainmatters-809	22	14	areas	area	NOUN
brainmatters-809	22	15	of	of	ADP
brainmatters-809	22	16	the	the	DET
brainmatters-809	22	17	brain	brain	NOUN
brainmatters-809	22	18	.	.	PUNCT
brainmatters-809	23	1	scientists	scientist	NOUN
brainmatters-809	23	2	can	can	AUX
brainmatters-809	23	3	analyze	analyze	VERB
brainmatters-809	23	4	the	the	DET
brainmatters-809	23	5	recorded	record	VERB
brainmatters-809	23	6	electrical	electrical	ADJ
brainmatters-809	23	7	activity	activity	NOUN
brainmatters-809	23	8	and	and	CCONJ
brainmatters-809	23	9	use	use	VERB
brainmatters-809	23	10	information	information	NOUN
brainmatters-809	23	11	about	about	ADP
brainmatters-809	23	12	the	the	DET
brainmatters-809	23	13	relative	relative	ADJ
brainmatters-809	23	14	location	location	NOUN
brainmatters-809	23	15	and	and	CCONJ
brainmatters-809	23	16	timing	timing	NOUN
brainmatters-809	23	17	of	of	ADP
brainmatters-809	23	18	the	the	DET
brainmatters-809	23	19	currents	current	NOUN
brainmatters-809	23	20	to	to	PART
brainmatters-809	23	21	accurately	accurately	ADV
brainmatters-809	23	22	estimate	estimate	VERB
brainmatters-809	23	23	a	a	DET
brainmatters-809	23	24	person	person	NOUN
brainmatters-809	23	25	’s	’s	PART
brainmatters-809	23	26	emotional	emotional	ADJ
brainmatters-809	23	27	and	and	CCONJ
brainmatters-809	23	28	cognitive	cognitive	ADJ
brainmatters-809	23	29	responses	response	NOUN
brainmatters-809	23	30	to	to	ADP
brainmatters-809	23	31	what	what	PRON
brainmatters-809	23	32	they	they	PRON
brainmatters-809	23	33	just	just	ADV
brainmatters-809	23	34	viewed	view	VERB
brainmatters-809	23	35	.	.	PUNCT
brainmatters-809	24	1	for	for	ADP
brainmatters-809	24	2	example	example	NOUN
brainmatters-809	24	3	,	,	PUNCT
brainmatters-809	24	4	if	if	SCONJ
brainmatters-809	24	5	a	a	DET
brainmatters-809	24	6	marketer	marketer	NOUN
brainmatters-809	24	7	wants	want	VERB
brainmatters-809	24	8	to	to	PART
brainmatters-809	24	9	convey	convey	VERB
brainmatters-809	24	10	feelings	feeling	NOUN
brainmatters-809	24	11	of	of	ADP
brainmatters-809	24	12	personal	personal	ADJ
brainmatters-809	24	13	relevance	relevance	NOUN
brainmatters-809	24	14	between	between	ADP
brainmatters-809	24	15	the	the	PRON
brainmatters-809	24	16	and	and	CCONJ
brainmatters-809	24	17	the	the	DET
brainmatters-809	24	18	consufigure	consufigure	NOUN
brainmatters-809	24	19	1	1	NUM
brainmatters-809	24	20	.	.	PUNCT
brainmatters-809	24	21	list	list	NOUN
brainmatters-809	24	22	of	of	ADP
brainmatters-809	24	23	major	major	ADJ
brainmatters-809	24	24	companies	company	NOUN
brainmatters-809	24	25	using	use	VERB
brainmatters-809	24	26	neuromarketing	neuromarketing	NOUN
brainmatters-809	24	27	and	and	CCONJ
brainmatters-809	24	28	their	their	PRON
brainmatters-809	24	29	reasons	reason	NOUN
brainmatters-809	24	30	for	for	ADP
brainmatters-809	24	31	doing	do	VERB
brainmatters-809	24	32	so	so	ADV
brainmatters-809	24	33	.	.	PUNCT
brainmatters-809	25	1	(	(	PUNCT
brainmatters-809	25	2	flores	flore	NOUN
brainmatters-809	25	3	et	et	PROPN
brainmatters-809	25	4	al	al	PROPN
brainmatters-809	25	5	.	.	PROPN
brainmatters-809	25	6	2014	2014	NUM
brainmatters-809	25	7	)	)	PUNCT
brainmatters-809	25	8	fig	fig	NOUN
brainmatters-809	25	9	2	2	NUM
brainmatters-809	25	10	.	.	PUNCT
brainmatters-809	26	1	the	the	DET
brainmatters-809	26	2	use	use	NOUN
brainmatters-809	26	3	of	of	ADP
brainmatters-809	26	4	eye	eye	NOUN
brainmatters-809	26	5	-	-	PUNCT
brainmatters-809	26	6	tracking	tracking	NOUN
brainmatters-809	26	7	and	and	CCONJ
brainmatters-809	26	8	retrospective	retrospective	ADJ
brainmatters-809	26	9	interviews	interview	NOUN
brainmatters-809	26	10	to	to	PART
brainmatters-809	26	11	study	study	VERB
brainmatters-809	26	12	teenagers	teenager	NOUN
brainmatters-809	26	13	’	'	PUNCT
brainmatters-809	26	14	exposure	exposure	NOUN
brainmatters-809	26	15	to	to	ADP
brainmatters-809	26	16	online	online	ADJ
brainmatters-809	26	17	advertising	advertising	NOUN
brainmatters-809	26	18	(	(	PUNCT
brainmatters-809	26	19	gidlöf	gidlöf	NOUN
brainmatters-809	26	20	et	et	PROPN
brainmatters-809	26	21	al	al	PROPN
brainmatters-809	26	22	.	.	PROPN
brainmatters-809	26	23	2012	2012	NUM
brainmatters-809	26	24	)	)	PUNCT
brainmatters-809	26	25	5	5	NUM
brainmatters-809	26	26	mer	mer	X
brainmatters-809	26	27	,	,	PUNCT
brainmatters-809	26	28	they	they	PRON
brainmatters-809	26	29	may	may	AUX
brainmatters-809	26	30	look	look	VERB
brainmatters-809	26	31	for	for	ADP
brainmatters-809	26	32	activity	activity	NOUN
brainmatters-809	26	33	in	in	ADP
brainmatters-809	26	34	broddman	broddman	NOUN
brainmatters-809	26	35	’s	’s	PART
brainmatters-809	26	36	area	area	NOUN
brainmatters-809	26	37	10	10	NUM
brainmatters-809	26	38	,	,	PUNCT
brainmatters-809	26	39	as	as	SCONJ
brainmatters-809	26	40	this	this	PRON
brainmatters-809	26	41	is	be	AUX
brainmatters-809	26	42	the	the	DET
brainmatters-809	26	43	region	region	NOUN
brainmatters-809	26	44	that	that	PRON
brainmatters-809	26	45	commonly	commonly	ADV
brainmatters-809	26	46	shows	show	VERB
brainmatters-809	26	47	activity	activity	NOUN
brainmatters-809	26	48	when	when	SCONJ
brainmatters-809	26	49	a	a	DET
brainmatters-809	26	50	subject	subject	NOUN
brainmatters-809	26	51	engages	engage	VERB
brainmatters-809	26	52	with	with	ADP
brainmatters-809	26	53	personal	personal	ADJ
brainmatters-809	26	54	content	content	NOUN
brainmatters-809	26	55	.	.	PUNCT
brainmatters-809	27	1	another	another	DET
brainmatters-809	27	2	important	important	ADJ
brainmatters-809	27	3	aspect	aspect	NOUN
brainmatters-809	27	4	to	to	PART
brainmatters-809	27	5	keep	keep	VERB
brainmatters-809	27	6	in	in	ADP
brainmatters-809	27	7	mind	mind	NOUN
brainmatters-809	27	8	when	when	SCONJ
brainmatters-809	27	9	creating	create	VERB
brainmatters-809	27	10	effective	effective	ADJ
brainmatters-809	27	11	advertising	advertising	NOUN
brainmatters-809	27	12	is	be	AUX
brainmatters-809	27	13	that	that	SCONJ
brainmatters-809	27	14	the	the	DET
brainmatters-809	27	15	consumers	consumer	NOUN
brainmatters-809	27	16	should	should	AUX
brainmatters-809	27	17	be	be	AUX
brainmatters-809	27	18	actively	actively	ADV
brainmatters-809	27	19	engaged	engage	VERB
brainmatters-809	27	20	and	and	CCONJ
brainmatters-809	27	21	attentive	attentive	ADJ
brainmatters-809	27	22	to	to	ADP
brainmatters-809	27	23	the	the	DET
brainmatters-809	27	24	content	content	NOUN
brainmatters-809	27	25	they	they	PRON
brainmatters-809	27	26	are	be	AUX
brainmatters-809	27	27	viewing	view	VERB
brainmatters-809	27	28	.	.	PUNCT
brainmatters-809	28	1	for	for	ADP
brainmatters-809	28	2	this	this	DET
brainmatters-809	28	3	reason	reason	NOUN
brainmatters-809	28	4	,	,	PUNCT
brainmatters-809	28	5	it	it	PRON
brainmatters-809	28	6	’s	’	VERB
brainmatters-809	28	7	also	also	ADV
brainmatters-809	28	8	important	important	ADJ
brainmatters-809	28	9	for	for	ADP
brainmatters-809	28	10	the	the	DET
brainmatters-809	28	11	eeg	eeg	NOUN
brainmatters-809	28	12	recordings	recording	NOUN
brainmatters-809	28	13	to	to	PART
brainmatters-809	28	14	show	show	VERB
brainmatters-809	28	15	activity	activity	NOUN
brainmatters-809	28	16	in	in	ADP
brainmatters-809	28	17	broddman	broddman	NOUN
brainmatters-809	28	18	’s	’s	PART
brainmatters-809	28	19	areas	area	NOUN
brainmatters-809	28	20	10/11	10/11	NUM
brainmatters-809	28	21	,	,	PUNCT
brainmatters-809	28	22	as	as	SCONJ
brainmatters-809	28	23	activity	activity	NOUN
brainmatters-809	28	24	here	here	ADV
brainmatters-809	28	25	will	will	AUX
brainmatters-809	28	26	demonstrate	demonstrate	VERB
brainmatters-809	28	27	cognitive	cognitive	ADJ
brainmatters-809	28	28	engagement	engagement	NOUN
brainmatters-809	28	29	.	.	PUNCT
brainmatters-809	29	1	furthermore	furthermore	ADV
brainmatters-809	29	2	,	,	PUNCT
brainmatters-809	29	3	left	leave	VERB
brainmatters-809	29	4	hemispheric	hemispheric	ADJ
brainmatters-809	29	5	activity	activity	NOUN
brainmatters-809	29	6	in	in	ADP
brainmatters-809	29	7	the	the	DET
brainmatters-809	29	8	prefrontal	prefrontal	ADJ
brainmatters-809	29	9	cortex	cortex	NOUN
brainmatters-809	29	10	is	be	AUX
brainmatters-809	29	11	thought	think	VERB
brainmatters-809	29	12	to	to	PART
brainmatters-809	29	13	be	be	AUX
brainmatters-809	29	14	associated	associate	VERB
brainmatters-809	29	15	with	with	ADP
brainmatters-809	29	16	positive	positive	ADJ
brainmatters-809	29	17	reactions	reaction	NOUN
brainmatters-809	29	18	that	that	PRON
brainmatters-809	29	19	result	result	VERB
brainmatters-809	29	20	in	in	ADP
brainmatters-809	29	21	behavior	behavior	NOUN
brainmatters-809	29	22	that	that	PRON
brainmatters-809	29	23	is	be	AUX
brainmatters-809	29	24	approach	approach	NOUN
brainmatters-809	29	25	-	-	PUNCT
brainmatters-809	29	26	focused	focus	VERB
brainmatters-809	29	27	,	,	PUNCT
brainmatters-809	29	28	as	as	SCONJ
brainmatters-809	29	29	opposed	oppose	VERB
brainmatters-809	29	30	to	to	ADP
brainmatters-809	29	31	withdrawal	withdrawal	NOUN
brainmatters-809	29	32	-	-	PUNCT
brainmatters-809	29	33	focused	focus	VERB
brainmatters-809	29	34	behavior	behavior	NOUN
brainmatters-809	29	35	(	(	PUNCT
brainmatters-809	29	36	ohme	ohme	NOUN
brainmatters-809	29	37	et	et	PROPN
brainmatters-809	29	38	al	al	PROPN
brainmatters-809	29	39	.	.	PROPN
brainmatters-809	29	40	,	,	PUNCT
brainmatters-809	29	41	2010	2010	NUM
brainmatters-809	29	42	)	)	PUNCT
brainmatters-809	29	43	.	.	PUNCT
brainmatters-809	30	1	eeg	eeg	NOUN
brainmatters-809	30	2	recordings	recording	NOUN
brainmatters-809	30	3	are	be	AUX
brainmatters-809	30	4	able	able	ADJ
brainmatters-809	30	5	to	to	PART
brainmatters-809	30	6	reveal	reveal	VERB
brainmatters-809	30	7	how	how	SCONJ
brainmatters-809	30	8	miniscule	miniscule	ADJ
brainmatters-809	30	9	changes	change	NOUN
brainmatters-809	30	10	to	to	ADP
brainmatters-809	30	11	advertisements	advertisement	NOUN
brainmatters-809	30	12	can	can	AUX
brainmatters-809	30	13	change	change	VERB
brainmatters-809	30	14	the	the	DET
brainmatters-809	30	15	way	way	NOUN
brainmatters-809	30	16	in	in	ADP
brainmatters-809	30	17	which	which	PRON
brainmatters-809	30	18	the	the	DET
brainmatters-809	30	19	consumers	consumer	NOUN
brainmatters-809	30	20	’	’	PART
brainmatters-809	30	21	brains	brain	NOUN
brainmatters-809	30	22	will	will	AUX
brainmatters-809	30	23	respond	respond	VERB
brainmatters-809	30	24	to	to	ADP
brainmatters-809	30	25	the	the	DET
brainmatters-809	30	26	information	information	NOUN
brainmatters-809	30	27	.	.	PUNCT
brainmatters-809	31	1	a	a	DET
brainmatters-809	31	2	famous	famous	ADJ
brainmatters-809	31	3	commercial	commercial	NOUN
brainmatters-809	31	4	for	for	ADP
brainmatters-809	31	5	sony	sony	PROPN
brainmatters-809	31	6	bravia	bravia	PROPN
brainmatters-809	31	7	flat	flat	ADJ
brainmatters-809	31	8	screen	screen	NOUN
brainmatters-809	31	9	tvs	tvs	PROPN
brainmatters-809	31	10	involves	involve	VERB
brainmatters-809	31	11	an	an	DET
brainmatters-809	31	12	enormous	enormous	ADJ
brainmatters-809	31	13	amount	amount	NOUN
brainmatters-809	31	14	of	of	ADP
brainmatters-809	31	15	bouncy	bouncy	NOUN
brainmatters-809	31	16	balls	ball	NOUN
brainmatters-809	31	17	traveling	travel	VERB
brainmatters-809	31	18	down	down	ADP
brainmatters-809	31	19	the	the	DET
brainmatters-809	31	20	streets	street	NOUN
brainmatters-809	31	21	of	of	ADP
brainmatters-809	31	22	a	a	DET
brainmatters-809	31	23	small	small	ADJ
brainmatters-809	31	24	city	city	NOUN
brainmatters-809	31	25	;	;	PUNCT
brainmatters-809	31	26	the	the	DET
brainmatters-809	31	27	commercial	commercial	ADJ
brainmatters-809	31	28	briefly	briefly	NOUN
brainmatters-809	31	29	shows	show	VERB
brainmatters-809	31	30	a	a	DET
brainmatters-809	31	31	frog	frog	NOUN
brainmatters-809	31	32	jumping	jump	VERB
brainmatters-809	31	33	out	out	ADP
brainmatters-809	31	34	of	of	ADP
brainmatters-809	31	35	a	a	DET
brainmatters-809	31	36	gutter	gutter	NOUN
brainmatters-809	31	37	while	while	SCONJ
brainmatters-809	31	38	all	all	PRON
brainmatters-809	31	39	of	of	ADP
brainmatters-809	31	40	the	the	DET
brainmatters-809	31	41	balls	ball	NOUN
brainmatters-809	31	42	are	be	AUX
brainmatters-809	31	43	falling	fall	VERB
brainmatters-809	31	44	around	around	ADP
brainmatters-809	31	45	it	it	PRON
brainmatters-809	31	46	(	(	PUNCT
brainmatters-809	31	47	shown	show	VERB
brainmatters-809	31	48	in	in	ADP
brainmatters-809	31	49	figure	figure	NOUN
brainmatters-809	31	50	3	3	NUM
brainmatters-809	31	51	)	)	PUNCT
brainmatters-809	31	52	.	.	PUNCT
brainmatters-809	32	1	while	while	SCONJ
brainmatters-809	32	2	this	this	DET
brainmatters-809	32	3	moment	moment	NOUN
brainmatters-809	32	4	was	be	AUX
brainmatters-809	32	5	unplanned	unplanned	ADJ
brainmatters-809	32	6	for	for	ADP
brainmatters-809	32	7	and	and	CCONJ
brainmatters-809	32	8	was	be	AUX
brainmatters-809	32	9	not	not	PART
brainmatters-809	32	10	even	even	ADV
brainmatters-809	32	11	very	very	ADV
brainmatters-809	32	12	memorable	memorable	ADJ
brainmatters-809	32	13	,	,	PUNCT
brainmatters-809	32	14	it	it	PRON
brainmatters-809	32	15	made	make	VERB
brainmatters-809	32	16	a	a	DET
brainmatters-809	32	17	big	big	ADJ
brainmatters-809	32	18	difference	difference	NOUN
brainmatters-809	32	19	in	in	ADP
brainmatters-809	32	20	the	the	DET
brainmatters-809	32	21	efficacy	efficacy	NOUN
brainmatters-809	32	22	of	of	ADP
brainmatters-809	32	23	the	the	DET
brainmatters-809	32	24	commercial	commercial	NOUN
brainmatters-809	32	25	conducted	conduct	VERB
brainmatters-809	32	26	an	an	DET
brainmatters-809	32	27	eeg	eeg	NOUN
brainmatters-809	32	28	study	study	NOUN
brainmatters-809	32	29	which	which	PRON
brainmatters-809	32	30	showed	show	VERB
brainmatters-809	32	31	that	that	SCONJ
brainmatters-809	32	32	the	the	DET
brainmatters-809	32	33	version	version	NOUN
brainmatters-809	32	34	of	of	ADP
brainmatters-809	32	35	the	the	DET
brainmatters-809	32	36	commercial	commercial	NOUN
brainmatters-809	32	37	with	with	ADP
brainmatters-809	32	38	the	the	DET
brainmatters-809	32	39	frog	frog	NOUN
brainmatters-809	32	40	gave	give	VERB
brainmatters-809	32	41	rise	rise	NOUN
brainmatters-809	32	42	to	to	ADP
brainmatters-809	32	43	more	more	ADV
brainmatters-809	32	44	positive	positive	ADJ
brainmatters-809	32	45	emotions	emotion	NOUN
brainmatters-809	32	46	(	(	PUNCT
brainmatters-809	32	47	shown	show	VERB
brainmatters-809	32	48	by	by	ADP
brainmatters-809	32	49	more	more	ADJ
brainmatters-809	32	50	left	left	ADJ
brainmatters-809	32	51	hemispheric	hemispheric	ADJ
brainmatters-809	32	52	dominance	dominance	NOUN
brainmatters-809	32	53	)	)	PUNCT
brainmatters-809	32	54	than	than	ADP
brainmatters-809	32	55	the	the	DET
brainmatters-809	32	56	version	version	NOUN
brainmatters-809	32	57	without	without	ADP
brainmatters-809	32	58	the	the	DET
brainmatters-809	32	59	frog	frog	NOUN
brainmatters-809	32	60	(	(	PUNCT
brainmatters-809	32	61	figure	figure	NOUN
brainmatters-809	32	62	3	3	NUM
brainmatters-809	32	63	)	)	PUNCT
brainmatters-809	32	64	.	.	PUNCT
brainmatters-809	33	1	this	this	PRON
brainmatters-809	33	2	goes	go	VERB
brainmatters-809	33	3	to	to	PART
brainmatters-809	33	4	show	show	VERB
brainmatters-809	33	5	how	how	SCONJ
brainmatters-809	33	6	eegs	eeg	NOUN
brainmatters-809	33	7	are	be	AUX
brainmatters-809	33	8	used	use	VERB
brainmatters-809	33	9	to	to	PART
brainmatters-809	33	10	determine	determine	VERB
brainmatters-809	33	11	how	how	SCONJ
brainmatters-809	33	12	even	even	ADV
brainmatters-809	33	13	the	the	DET
brainmatters-809	33	14	smallest	small	ADJ
brainmatters-809	33	15	of	of	ADP
brainmatters-809	33	16	fragments	fragment	NOUN
brainmatters-809	33	17	from	from	ADP
brainmatters-809	33	18	an	an	DET
brainmatters-809	33	19	advertisement	advertisement	NOUN
brainmatters-809	33	20	may	may	AUX
brainmatters-809	33	21	make	make	VERB
brainmatters-809	33	22	a	a	DET
brainmatters-809	33	23	big	big	ADJ
brainmatters-809	33	24	impact	impact	NOUN
brainmatters-809	33	25	(	(	PUNCT
brainmatters-809	33	26	ohme	ohme	NOUN
brainmatters-809	33	27	et	et	PROPN
brainmatters-809	33	28	al	al	PROPN
brainmatters-809	33	29	.	.	PROPN
brainmatters-809	33	30	,	,	PUNCT
brainmatters-809	33	31	2010	2010	NUM
brainmatters-809	33	32	)	)	PUNCT
brainmatters-809	33	33	.	.	PUNCT
brainmatters-809	34	1	in	in	ADP
brainmatters-809	34	2	contrast	contrast	NOUN
brainmatters-809	34	3	to	to	ADP
brainmatters-809	34	4	the	the	DET
brainmatters-809	34	5	simplicity	simplicity	NOUN
brainmatters-809	34	6	and	and	CCONJ
brainmatters-809	34	7	convenience	convenience	NOUN
brainmatters-809	34	8	of	of	ADP
brainmatters-809	34	9	eye	eye	NOUN
brainmatters-809	34	10	tracking	tracking	NOUN
brainmatters-809	34	11	and	and	CCONJ
brainmatters-809	34	12	eeg	eeg	NOUN
brainmatters-809	34	13	methods	method	NOUN
brainmatters-809	34	14	,	,	PUNCT
brainmatters-809	34	15	fmri	fmri	ADJ
brainmatters-809	34	16	analyses	analysis	NOUN
brainmatters-809	34	17	go	go	VERB
brainmatters-809	34	18	deeper	deeply	ADV
brainmatters-809	34	19	into	into	ADP
brainmatters-809	34	20	the	the	DET
brainmatters-809	34	21	brain	brain	NOUN
brainmatters-809	34	22	to	to	PART
brainmatters-809	34	23	explore	explore	VERB
brainmatters-809	34	24	the	the	DET
brainmatters-809	34	25	meaning	meaning	NOUN
brainmatters-809	34	26	of	of	ADP
brainmatters-809	34	27	patterns	pattern	NOUN
brainmatters-809	34	28	of	of	ADP
brainmatters-809	34	29	blood	blood	NOUN
brainmatters-809	34	30	flow	flow	NOUN
brainmatters-809	34	31	.	.	PUNCT
brainmatters-809	35	1	for	for	ADP
brainmatters-809	35	2	example	example	NOUN
brainmatters-809	35	3	,	,	PUNCT
brainmatters-809	35	4	stillman	stillman	PROPN
brainmatters-809	35	5	et	et	PROPN
brainmatters-809	35	6	al	al	PROPN
brainmatters-809	35	7	.	.	PROPN
brainmatters-809	35	8	conducted	conduct	VERB
brainmatters-809	35	9	studies	study	NOUN
brainmatters-809	35	10	to	to	PART
brainmatters-809	35	11	test	test	VERB
brainmatters-809	35	12	whether	whether	SCONJ
brainmatters-809	35	13	or	or	CCONJ
brainmatters-809	35	14	not	not	PART
brainmatters-809	35	15	black	black	ADJ
brainmatters-809	35	16	and	and	CCONJ
brainmatters-809	35	17	white	white	ADJ
brainmatters-809	35	18	images	image	NOUN
brainmatters-809	35	19	provoked	provoke	VERB
brainmatters-809	35	20	the	the	DET
brainmatters-809	35	21	same	same	ADJ
brainmatters-809	35	22	levels	level	NOUN
brainmatters-809	35	23	of	of	ADP
brainmatters-809	35	24	future	future	ADJ
brainmatters-809	35	25	-	-	PUNCT
brainmatters-809	35	26	focused	focus	VERB
brainmatters-809	35	27	activities	activity	NOUN
brainmatters-809	35	28	as	as	ADP
brainmatters-809	35	29	those	those	PRON
brainmatters-809	35	30	in	in	ADP
brainmatters-809	35	31	color	color	NOUN
brainmatters-809	35	32	.	.	PUNCT
brainmatters-809	36	1	(	(	PUNCT
brainmatters-809	36	2	stillman	stillman	PROPN
brainmatters-809	36	3	et	et	PROPN
brainmatters-809	36	4	al	al	PROPN
brainmatters-809	36	5	.	.	PROPN
brainmatters-809	36	6	,	,	PUNCT
brainmatters-809	36	7	2020	2020	NUM
brainmatters-809	36	8	)	)	PUNCT
brainmatters-809	36	9	.	.	PUNCT
brainmatters-809	37	1	the	the	DET
brainmatters-809	37	2	results	result	NOUN
brainmatters-809	37	3	of	of	ADP
brainmatters-809	37	4	both	both	CCONJ
brainmatters-809	37	5	psychological	psychological	ADJ
brainmatters-809	37	6	and	and	CCONJ
brainmatters-809	37	7	fmri	fmri	ADJ
brainmatters-809	37	8	testing	testing	NOUN
brainmatters-809	37	9	suggest	suggest	VERB
brainmatters-809	37	10	that	that	SCONJ
brainmatters-809	37	11	a	a	DET
brainmatters-809	37	12	difference	difference	NOUN
brainmatters-809	37	13	between	between	ADP
brainmatters-809	37	14	the	the	DET
brainmatters-809	37	15	two	two	NUM
brainmatters-809	37	16	does	do	AUX
brainmatters-809	37	17	exist	exist	VERB
brainmatters-809	37	18	.	.	PUNCT
brainmatters-809	38	1	when	when	SCONJ
brainmatters-809	38	2	visualizing	visualize	VERB
brainmatters-809	38	3	events	event	NOUN
brainmatters-809	38	4	5	5	NUM
brainmatters-809	38	5	years	year	NOUN
brainmatters-809	38	6	into	into	ADP
brainmatters-809	38	7	the	the	DET
brainmatters-809	38	8	future	future	NOUN
brainmatters-809	38	9	,	,	PUNCT
brainmatters-809	38	10	the	the	DET
brainmatters-809	38	11	fmri	fmri	PROPN
brainmatters-809	38	12	scans	scan	NOUN
brainmatters-809	38	13	of	of	ADP
brainmatters-809	38	14	participants	participant	NOUN
brainmatters-809	38	15	will	will	AUX
brainmatters-809	38	16	show	show	VERB
brainmatters-809	38	17	activity	activity	NOUN
brainmatters-809	38	18	in	in	ADP
brainmatters-809	38	19	the	the	DET
brainmatters-809	38	20	same	same	ADJ
brainmatters-809	38	21	regions	region	NOUN
brainmatters-809	38	22	which	which	PRON
brainmatters-809	38	23	activate	activate	VERB
brainmatters-809	38	24	when	when	SCONJ
brainmatters-809	38	25	looking	look	VERB
brainmatters-809	38	26	a	a	DET
brainmatters-809	38	27	black	black	ADJ
brainmatters-809	38	28	and	and	CCONJ
brainmatters-809	38	29	white	white	ADJ
brainmatters-809	38	30	images	image	NOUN
brainmatters-809	38	31	.	.	PUNCT
brainmatters-809	39	1	in	in	ADP
brainmatters-809	39	2	contrast	contrast	NOUN
brainmatters-809	39	3	,	,	PUNCT
brainmatters-809	39	4	imagining	imagine	VERB
brainmatters-809	39	5	events	event	NOUN
brainmatters-809	39	6	for	for	ADP
brainmatters-809	39	7	the	the	DET
brainmatters-809	39	8	near	near	ADJ
brainmatters-809	39	9	future	future	NOUN
brainmatters-809	39	10	activates	activate	VERB
brainmatters-809	39	11	the	the	DET
brainmatters-809	39	12	same	same	ADJ
brainmatters-809	39	13	regions	region	NOUN
brainmatters-809	39	14	associated	associate	VERB
brainmatters-809	39	15	with	with	ADP
brainmatters-809	39	16	colored	colored	ADJ
brainmatters-809	39	17	images	image	NOUN
brainmatters-809	39	18	(	(	PUNCT
brainmatters-809	39	19	stillman	stillman	PROPN
brainmatters-809	39	20	et	et	PROPN
brainmatters-809	39	21	al	al	PROPN
brainmatters-809	39	22	.	.	PROPN
brainmatters-809	39	23	,	,	PUNCT
brainmatters-809	39	24	2020	2020	NUM
brainmatters-809	39	25	)	)	PUNCT
brainmatters-809	39	26	.	.	PUNCT
brainmatters-809	40	1	these	these	DET
brainmatters-809	40	2	findings	finding	NOUN
brainmatters-809	40	3	could	could	AUX
brainmatters-809	40	4	prove	prove	VERB
brainmatters-809	40	5	useful	useful	ADJ
brainmatters-809	40	6	to	to	ADP
brainmatters-809	40	7	researchers	researcher	NOUN
brainmatters-809	40	8	who	who	PRON
brainmatters-809	40	9	want	want	VERB
brainmatters-809	40	10	to	to	PART
brainmatters-809	40	11	create	create	VERB
brainmatters-809	40	12	an	an	DET
brainmatters-809	40	13	advertisement	advertisement	NOUN
brainmatters-809	40	14	for	for	ADP
brainmatters-809	40	15	products	product	NOUN
brainmatters-809	40	16	meant	mean	VERB
brainmatters-809	40	17	for	for	ADP
brainmatters-809	40	18	the	the	DET
brainmatters-809	40	19	near	near	ADJ
brainmatters-809	40	20	future	future	NOUN
brainmatters-809	40	21	versus	versus	ADP
brainmatters-809	40	22	one	one	NUM
brainmatters-809	40	23	that	that	PRON
brainmatters-809	40	24	will	will	AUX
brainmatters-809	40	25	be	be	AUX
brainmatters-809	40	26	valuable	valuable	ADJ
brainmatters-809	40	27	to	to	ADP
brainmatters-809	40	28	the	the	DET
brainmatters-809	40	29	consumer	consumer	NOUN
brainmatters-809	40	30	later	later	ADV
brainmatters-809	40	31	in	in	ADP
brainmatters-809	40	32	life	life	NOUN
brainmatters-809	40	33	(	(	PUNCT
brainmatters-809	40	34	such	such	ADJ
brainmatters-809	40	35	as	as	ADP
brainmatters-809	40	36	warranties	warranty	NOUN
brainmatters-809	40	37	or	or	CCONJ
brainmatters-809	40	38	investments	investment	NOUN
brainmatters-809	40	39	)	)	PUNCT
brainmatters-809	40	40	.	.	PUNCT
brainmatters-809	41	1	another	another	DET
brainmatters-809	41	2	example	example	NOUN
brainmatters-809	41	3	of	of	ADP
brainmatters-809	41	4	fmri	fmri	PROPN
brainmatters-809	41	5	being	be	AUX
brainmatters-809	41	6	used	use	VERB
brainmatters-809	41	7	for	for	ADP
brainmatters-809	41	8	market	market	NOUN
brainmatters-809	41	9	research	research	NOUN
brainmatters-809	41	10	was	be	AUX
brainmatters-809	41	11	shown	show	VERB
brainmatters-809	41	12	in	in	ADP
brainmatters-809	41	13	a	a	DET
brainmatters-809	41	14	study	study	NOUN
brainmatters-809	41	15	by	by	ADP
brainmatters-809	41	16	plassman	plassman	PROPN
brainmatters-809	41	17	et	et	PROPN
brainmatters-809	41	18	al	al	PROPN
brainmatters-809	41	19	.	.	PROPN
brainmatters-809	41	20	,	,	PUNCT
brainmatters-809	41	21	participants	participant	NOUN
brainmatters-809	41	22	were	be	AUX
brainmatters-809	41	23	given	give	VERB
brainmatters-809	41	24	two	two	NUM
brainmatters-809	41	25	bottles	bottle	NOUN
brainmatters-809	41	26	of	of	ADP
brainmatters-809	41	27	the	the	DET
brainmatters-809	41	28	same	same	ADJ
brainmatters-809	41	29	wine	wine	NOUN
brainmatters-809	41	30	,	,	PUNCT
brainmatters-809	41	31	but	but	CCONJ
brainmatters-809	41	32	one	one	NUM
brainmatters-809	41	33	was	be	AUX
brainmatters-809	41	34	marked	mark	VERB
brainmatters-809	41	35	with	with	ADP
brainmatters-809	41	36	a	a	DET
brainmatters-809	41	37	high	high	ADJ
brainmatters-809	41	38	price	price	NOUN
brainmatters-809	41	39	tag	tag	NOUN
brainmatters-809	41	40	and	and	CCONJ
brainmatters-809	41	41	one	one	NUM
brainmatters-809	41	42	with	with	ADP
brainmatters-809	41	43	a	a	DET
brainmatters-809	41	44	low	low	ADJ
brainmatters-809	41	45	price	price	NOUN
brainmatters-809	41	46	tag	tag	NOUN
brainmatters-809	41	47	(	(	PUNCT
brainmatters-809	41	48	428	428	NUM
brainmatters-809	41	49	)	)	PUNCT
brainmatters-809	41	50	.	.	PUNCT
brainmatters-809	42	1	despite	despite	SCONJ
brainmatters-809	42	2	these	these	DET
brainmatters-809	42	3	bottles	bottle	NOUN
brainmatters-809	42	4	of	of	ADP
brainmatters-809	42	5	wine	wine	NOUN
brainmatters-809	42	6	being	be	AUX
brainmatters-809	42	7	exactly	exactly	ADV
brainmatters-809	42	8	the	the	DET
brainmatters-809	42	9	same	same	ADJ
brainmatters-809	42	10	,	,	PUNCT
brainmatters-809	42	11	the	the	DET
brainmatters-809	42	12	one	one	NOUN
brainmatters-809	42	13	with	with	ADP
brainmatters-809	42	14	a	a	DET
brainmatters-809	42	15	higher	high	ADJ
brainmatters-809	42	16	tag	tag	NOUN
brainmatters-809	42	17	was	be	AUX
brainmatters-809	42	18	preferred	prefer	VERB
brainmatters-809	42	19	by	by	ADP
brainmatters-809	42	20	most	most	ADJ
brainmatters-809	42	21	participants	participant	NOUN
brainmatters-809	42	22	.	.	PUNCT
brainmatters-809	43	1	researchers	researcher	NOUN
brainmatters-809	43	2	analyzed	analyze	VERB
brainmatters-809	43	3	participants	participant	NOUN
brainmatters-809	43	4	’	'	PUNCT
brainmatters-809	43	5	brain	brain	NOUN
brainmatters-809	43	6	scans	scan	NOUN
brainmatters-809	43	7	during	during	ADP
brainmatters-809	43	8	the	the	DET
brainmatters-809	43	9	experiment	experiment	NOUN
brainmatters-809	43	10	and	and	CCONJ
brainmatters-809	43	11	discovered	discover	VERB
brainmatters-809	43	12	that	that	SCONJ
brainmatters-809	43	13	putting	put	VERB
brainmatters-809	43	14	a	a	DET
brainmatters-809	43	15	higher	high	ADJ
brainmatters-809	43	16	price	price	NOUN
brainmatters-809	43	17	tag	tag	NOUN
brainmatters-809	43	18	literally	literally	ADV
brainmatters-809	43	19	makes	make	VERB
brainmatters-809	43	20	the	the	DET
brainmatters-809	43	21	brain	brain	NOUN
brainmatters-809	43	22	perceive	perceive	VERB
brainmatters-809	43	23	the	the	DET
brainmatters-809	43	24	wine	wine	NOUN
brainmatters-809	43	25	as	as	ADP
brainmatters-809	43	26	tasting	taste	VERB
brainmatters-809	43	27	better	well	ADV
brainmatters-809	43	28	,	,	PUNCT
brainmatters-809	43	29	thus	thus	ADV
brainmatters-809	43	30	showing	show	VERB
brainmatters-809	43	31	how	how	SCONJ
brainmatters-809	43	32	neuroimaging	neuroimaging	NOUN
brainmatters-809	43	33	can	can	AUX
brainmatters-809	43	34	be	be	AUX
brainmatters-809	43	35	used	use	VERB
brainmatters-809	43	36	to	to	PART
brainmatters-809	43	37	measure	measure	VERB
brainmatters-809	43	38	the	the	DET
brainmatters-809	43	39	implicit	implicit	ADJ
brainmatters-809	43	40	processes	process	NOUN
brainmatters-809	43	41	that	that	PRON
brainmatters-809	43	42	a	a	DET
brainmatters-809	43	43	consumer	consumer	NOUN
brainmatters-809	43	44	’s	’s	PART
brainmatters-809	43	45	mind	mind	NOUN
brainmatters-809	43	46	engages	engage	VERB
brainmatters-809	43	47	in	in	ADP
brainmatters-809	43	48	.	.	PUNCT
brainmatters-809	44	1	although	although	SCONJ
brainmatters-809	44	2	many	many	ADJ
brainmatters-809	44	3	marketers	marketer	NOUN
brainmatters-809	44	4	may	may	AUX
brainmatters-809	44	5	be	be	AUX
brainmatters-809	44	6	interested	interested	ADJ
brainmatters-809	44	7	in	in	ADP
brainmatters-809	44	8	new	new	ADJ
brainmatters-809	44	9	techniques	technique	NOUN
brainmatters-809	44	10	to	to	PART
brainmatters-809	44	11	create	create	VERB
brainmatters-809	44	12	the	the	DET
brainmatters-809	44	13	most	most	ADV
brainmatters-809	44	14	appealing	appealing	ADJ
brainmatters-809	44	15	products	product	NOUN
brainmatters-809	44	16	or	or	CCONJ
brainmatters-809	44	17	advertisements	advertisement	NOUN
brainmatters-809	44	18	,	,	PUNCT
brainmatters-809	44	19	others	other	NOUN
brainmatters-809	44	20	have	have	VERB
brainmatters-809	44	21	ethical	ethical	ADJ
brainmatters-809	44	22	concerns	concern	NOUN
brainmatters-809	44	23	about	about	ADP
brainmatters-809	44	24	using	use	VERB
brainmatters-809	44	25	neuroscience	neuroscience	NOUN
brainmatters-809	44	26	to	to	PART
brainmatters-809	44	27	make	make	VERB
brainmatters-809	44	28	a	a	DET
brainmatters-809	44	29	profit	profit	NOUN
brainmatters-809	44	30	.	.	PUNCT
brainmatters-809	45	1	questions	question	NOUN
brainmatters-809	45	2	must	must	AUX
brainmatters-809	45	3	be	be	AUX
brainmatters-809	45	4	asked	ask	VERB
brainmatters-809	45	5	about	about	ADP
brainmatters-809	45	6	where	where	SCONJ
brainmatters-809	45	7	to	to	PART
brainmatters-809	45	8	draw	draw	VERB
brainmatters-809	45	9	the	the	DET
brainmatters-809	45	10	line	line	NOUN
brainmatters-809	45	11	between	between	ADP
brainmatters-809	45	12	harmless	harmless	ADJ
brainmatters-809	45	13	advertising	advertising	NOUN
brainmatters-809	45	14	techniques	technique	NOUN
brainmatters-809	45	15	and	and	CCONJ
brainmatters-809	45	16	intrusive	intrusive	ADJ
brainmatters-809	45	17	techniques	technique	NOUN
brainmatters-809	45	18	designed	design	VERB
brainmatters-809	45	19	to	to	PART
brainmatters-809	45	20	scientifically	scientifically	ADV
brainmatters-809	45	21	convince	convince	VERB
brainmatters-809	45	22	the	the	DET
brainmatters-809	45	23	brain	brain	NOUN
brainmatters-809	45	24	into	into	ADP
brainmatters-809	45	25	purchasing	purchase	VERB
brainmatters-809	45	26	a	a	DET
brainmatters-809	45	27	product	product	NOUN
brainmatters-809	45	28	it	it	PRON
brainmatters-809	45	29	truly	truly	ADV
brainmatters-809	45	30	does	do	AUX
brainmatters-809	45	31	not	not	PART
brainmatters-809	45	32	want	want	VERB
brainmatters-809	45	33	nor	nor	CCONJ
brainmatters-809	45	34	need	need	VERB
brainmatters-809	45	35	.	.	PUNCT
brainmatters-809	46	1	in	in	ADP
brainmatters-809	46	2	her	her	PRON
brainmatters-809	46	3	book	book	NOUN
brainmatters-809	46	4	ethical	ethical	ADJ
brainmatters-809	46	5	dimensions	dimension	NOUN
brainmatters-809	46	6	of	of	ADP
brainmatters-809	46	7	commercial	commercial	ADJ
brainmatters-809	46	8	and	and	CCONJ
brainmatters-809	46	9	diy	diy	NOUN
brainmatters-809	46	10	neurotechnologies	neurotechnologie	NOUN
brainmatters-809	46	11	,	,	PUNCT
brainmatters-809	46	12	kimberely	kimberely	ADV
brainmatters-809	46	13	clark	clark	NOUN
brainmatters-809	46	14	brings	bring	VERB
brainmatters-809	46	15	up	up	ADP
brainmatters-809	46	16	the	the	DET
brainmatters-809	46	17	point	point	NOUN
brainmatters-809	46	18	that	that	SCONJ
brainmatters-809	46	19	some	some	DET
brainmatters-809	46	20	demographics	demographic	NOUN
brainmatters-809	46	21	(	(	PUNCT
brainmatters-809	46	22	typically	typically	ADV
brainmatters-809	46	23	adolescents	adolescent	NOUN
brainmatters-809	46	24	)	)	PUNCT
brainmatters-809	46	25	are	be	AUX
brainmatters-809	46	26	disproportionately	disproportionately	ADV
brainmatters-809	46	27	susceptible	susceptible	ADJ
brainmatters-809	46	28	to	to	ADP
brainmatters-809	46	29	the	the	DET
brainmatters-809	46	30	tactics	tactic	NOUN
brainmatters-809	46	31	of	of	ADP
brainmatters-809	46	32	marketers	marketer	NOUN
brainmatters-809	46	33	.	.	PUNCT
brainmatters-809	47	1	fmri	fmri	ADJ
brainmatters-809	47	2	research	research	NOUN
brainmatters-809	47	3	has	have	AUX
brainmatters-809	47	4	shown	show	VERB
brainmatters-809	47	5	that	that	SCONJ
brainmatters-809	47	6	the	the	DET
brainmatters-809	47	7	brains	brain	NOUN
brainmatters-809	47	8	of	of	ADP
brainmatters-809	47	9	adolescents	adolescent	NOUN
brainmatters-809	47	10	are	be	AUX
brainmatters-809	47	11	increasingly	increasingly	ADV
brainmatters-809	47	12	vulnerable	vulnerable	ADJ
brainmatters-809	47	13	to	to	ADP
brainmatters-809	47	14	activating	activate	VERB
brainmatters-809	47	15	their	their	PRON
brainmatters-809	47	16	reward	reward	NOUN
brainmatters-809	47	17	pathways	pathway	NOUN
brainmatters-809	47	18	,	,	PUNCT
brainmatters-809	47	19	while	while	SCONJ
brainmatters-809	47	20	being	be	AUX
brainmatters-809	47	21	less	less	ADV
brainmatters-809	47	22	susceptible	susceptible	ADJ
brainmatters-809	47	23	to	to	ADP
brainmatters-809	47	24	activity	activity	NOUN
brainmatters-809	47	25	in	in	ADP
brainmatters-809	47	26	inhibition	inhibition	NOUN
brainmatters-809	47	27	pathways	pathway	NOUN
brainmatters-809	47	28	(	(	PUNCT
brainmatters-809	47	29	clark	clark	NOUN
brainmatters-809	47	30	,	,	PUNCT
brainmatters-809	47	31	42	42	NUM
brainmatters-809	47	32	)	)	PUNCT
brainmatters-809	47	33	.	.	PUNCT
brainmatters-809	48	1	this	this	PRON
brainmatters-809	48	2	could	could	AUX
brainmatters-809	48	3	have	have	VERB
brainmatters-809	48	4	negative	negative	ADJ
brainmatters-809	48	5	implications	implication	NOUN
brainmatters-809	48	6	when	when	SCONJ
brainmatters-809	48	7	marketers	marketer	NOUN
brainmatters-809	48	8	use	use	VERB
brainmatters-809	48	9	aggressively	aggressively	ADV
brainmatters-809	48	10	accurate	accurate	ADJ
brainmatters-809	48	11	neuroscience	neuroscience	NOUN
brainmatters-809	48	12	tactics	tactic	NOUN
brainmatters-809	48	13	to	to	PART
brainmatters-809	48	14	persuade	persuade	VERB
brainmatters-809	48	15	young	young	ADJ
brainmatters-809	48	16	consumers	consumer	NOUN
brainmatters-809	48	17	into	into	ADP
brainmatters-809	48	18	buying	buy	VERB
brainmatters-809	48	19	potentially	potentially	ADV
brainmatters-809	48	20	dangerous	dangerous	ADJ
brainmatters-809	48	21	products	product	NOUN
brainmatters-809	48	22	,	,	PUNCT
brainmatters-809	48	23	such	such	ADJ
brainmatters-809	48	24	as	as	ADP
brainmatters-809	48	25	alcohol	alcohol	NOUN
brainmatters-809	48	26	or	or	CCONJ
brainmatters-809	48	27	trendy	trendy	ADJ
brainmatters-809	48	28	e	e	NOUN
brainmatters-809	48	29	-	-	NOUN
brainmatters-809	48	30	cigarettes	cigarette	NOUN
brainmatters-809	48	31	.	.	PUNCT
brainmatters-809	49	1	fmri	fmri	ADJ
brainmatters-809	49	2	imaging	imaging	NOUN
brainmatters-809	49	3	also	also	ADV
brainmatters-809	49	4	shows	show	VERB
brainmatters-809	49	5	that	that	SCONJ
brainmatters-809	49	6	by	by	ADP
brainmatters-809	49	7	pairing	pair	VERB
brainmatters-809	49	8	an	an	DET
brainmatters-809	49	9	already	already	ADV
brainmatters-809	49	10	valued	value	VERB
brainmatters-809	49	11	stimuli	stimulus	NOUN
brainmatters-809	49	12	,	,	PUNCT
brainmatters-809	49	13	for	for	ADP
brainmatters-809	49	14	example	example	NOUN
brainmatters-809	49	15	the	the	DET
brainmatters-809	49	16	musical	musical	ADJ
brainmatters-809	49	17	intro	intro	NOUN
brainmatters-809	49	18	to	to	ADP
brainmatters-809	49	19	a	a	DET
brainmatters-809	49	20	participant	participant	NOUN
brainmatters-809	49	21	’s	’s	PART
brainmatters-809	49	22	favorite	favorite	ADJ
brainmatters-809	49	23	tv	tv	NOUN
brainmatters-809	49	24	show	show	NOUN
brainmatters-809	49	25	,	,	PUNCT
brainmatters-809	49	26	with	with	ADP
brainmatters-809	49	27	a	a	DET
brainmatters-809	49	28	novel	novel	ADJ
brainmatters-809	49	29	product	product	NOUN
brainmatters-809	49	30	,	,	PUNCT
brainmatters-809	49	31	the	the	DET
brainmatters-809	49	32	participant	participant	NOUN
brainmatters-809	49	33	may	may	AUX
brainmatters-809	49	34	transfer	transfer	VERB
brainmatters-809	49	35	their	their	PRON
brainmatters-809	49	36	positive	positive	ADJ
brainmatters-809	49	37	feelings	feeling	NOUN
brainmatters-809	49	38	about	about	ADP
brainmatters-809	49	39	the	the	DET
brainmatters-809	49	40	original	original	ADJ
brainmatters-809	49	41	stimulus	stimulus	NOUN
brainmatters-809	49	42	to	to	ADP
brainmatters-809	49	43	the	the	DET
brainmatters-809	49	44	new	new	ADJ
brainmatters-809	49	45	product	product	NOUN
brainmatters-809	49	46	.	.	PUNCT
brainmatters-809	50	1	this	this	PRON
brainmatters-809	50	2	is	be	AUX
brainmatters-809	50	3	called	call	VERB
brainmatters-809	50	4	the	the	DET
brainmatters-809	50	5	halo	halo	NOUN
brainmatters-809	50	6	effect	effect	NOUN
brainmatters-809	50	7	,	,	PUNCT
brainmatters-809	50	8	a	a	DET
brainmatters-809	50	9	largely	largely	ADV
brainmatters-809	50	10	unconscious	unconscious	ADJ
brainmatters-809	50	11	process	process	NOUN
brainmatters-809	50	12	,	,	PUNCT
brainmatters-809	50	13	and	and	CCONJ
brainmatters-809	50	14	can	can	AUX
brainmatters-809	50	15	be	be	AUX
brainmatters-809	50	16	used	use	VERB
brainmatters-809	50	17	to	to	PART
brainmatters-809	50	18	persuade	persuade	VERB
brainmatters-809	50	19	consumers	consumer	NOUN
brainmatters-809	50	20	into	into	ADP
brainmatters-809	50	21	liking	like	VERB
brainmatters-809	50	22	the	the	DET
brainmatters-809	50	23	product	product	NOUN
brainmatters-809	50	24	solely	solely	ADV
brainmatters-809	50	25	because	because	SCONJ
brainmatters-809	50	26	of	of	ADP
brainmatters-809	50	27	its	its	PRON
brainmatters-809	50	28	connection	connection	NOUN
brainmatters-809	50	29	to	to	ADP
brainmatters-809	50	30	something	something	PRON
brainmatters-809	50	31	they	they	PRON
brainmatters-809	50	32	already	already	ADV
brainmatters-809	50	33	enjoy	enjoy	VERB
brainmatters-809	50	34	,	,	PUNCT
brainmatters-809	50	35	thus	thus	ADV
brainmatters-809	50	36	leading	lead	VERB
brainmatters-809	50	37	to	to	ADP
brainmatters-809	50	38	worries	worry	NOUN
brainmatters-809	50	39	that	that	SCONJ
brainmatters-809	50	40	consumers	consumer	NOUN
brainmatters-809	50	41	may	may	AUX
brainmatters-809	50	42	be	be	AUX
brainmatters-809	50	43	manipulated	manipulate	VERB
brainmatters-809	50	44	into	into	ADP
brainmatters-809	50	45	wanting	want	VERB
brainmatters-809	50	46	to	to	PART
brainmatters-809	50	47	spend	spend	VERB
brainmatters-809	50	48	money	money	NOUN
brainmatters-809	50	49	on	on	ADP
brainmatters-809	50	50	a	a	DET
brainmatters-809	50	51	product	product	NOUN
brainmatters-809	50	52	they	they	PRON
brainmatters-809	50	53	’d	’d	AUX
brainmatters-809	50	54	otherwise	otherwise	ADV
brainmatters-809	50	55	find	find	VERB
brainmatters-809	50	56	invaluable	invaluable	ADJ
brainmatters-809	50	57	(	(	PUNCT
brainmatters-809	50	58	clark	clark	NOUN
brainmatters-809	50	59	,	,	PUNCT
brainmatters-809	50	60	2020	2020	NUM
brainmatters-809	50	61	)	)	PUNCT
brainmatters-809	50	62	.	.	PUNCT
brainmatters-809	51	1	some	some	DET
brainmatters-809	51	2	critics	critic	NOUN
brainmatters-809	51	3	also	also	ADV
brainmatters-809	51	4	call	call	VERB
brainmatters-809	51	5	into	into	ADP
brainmatters-809	51	6	question	question	NOUN
brainmatters-809	51	7	the	the	DET
brainmatters-809	51	8	morality	morality	NOUN
brainmatters-809	51	9	of	of	ADP
brainmatters-809	51	10	using	use	VERB
brainmatters-809	51	11	neuromarketing	neuromarketing	NOUN
brainmatters-809	51	12	techniques	technique	NOUN
brainmatters-809	51	13	for	for	ADP
brainmatters-809	51	14	a	a	DET
brainmatters-809	51	15	profit	profit	NOUN
brainmatters-809	51	16	.	.	PUNCT
brainmatters-809	52	1	according	accord	VERB
brainmatters-809	52	2	to	to	ADP
brainmatters-809	52	3	flores	flores	PROPN
brainmatters-809	52	4	et	et	PROPN
brainmatters-809	52	5	al	al	PROPN
brainmatters-809	52	6	.	.	PROPN
brainmatters-809	52	7	,	,	PUNCT
brainmatters-809	52	8	neuromarketing	neuromarketing	NOUN
brainmatters-809	52	9	is	be	AUX
brainmatters-809	52	10	perceived	perceive	VERB
brainmatters-809	52	11	by	by	ADP
brainmatters-809	52	12	68.7	68.7	NUM
brainmatters-809	52	13	%	%	NOUN
brainmatters-809	52	14	of	of	ADP
brainmatters-809	52	15	people	people	NOUN
brainmatters-809	52	16	as	as	ADP
brainmatters-809	52	17	favorable	favorable	ADJ
brainmatters-809	52	18	when	when	SCONJ
brainmatters-809	52	19	it	it	PRON
brainmatters-809	52	20	is	be	AUX
brainmatters-809	52	21	used	use	VERB
brainmatters-809	52	22	by	by	ADP
brainmatters-809	52	23	a	a	DET
brainmatters-809	52	24	for	for	ADP
brainmatters-809	52	25	-	-	PUNCT
brainmatters-809	52	26	profit	profit	NOUN
brainmatters-809	52	27	business	business	NOUN
brainmatters-809	52	28	,	,	PUNCT
brainmatters-809	52	29	but	but	CCONJ
brainmatters-809	52	30	when	when	SCONJ
brainmatters-809	52	31	used	use	VERB
brainmatters-809	52	32	by	by	ADP
brainmatters-809	52	33	a	a	DET
brainmatters-809	52	34	non	non	ADJ
brainmatters-809	52	35	-	-	ADJ
brainmatters-809	52	36	profit	profit	ADJ
brainmatters-809	52	37	organization	organization	NOUN
brainmatters-809	52	38	84.2	84.2	NUM
brainmatters-809	52	39	%	%	NOUN
brainmatters-809	52	40	of	of	ADP
brainmatters-809	52	41	people	people	NOUN
brainmatters-809	52	42	think	think	VERB
brainmatters-809	52	43	it	it	PRON
brainmatters-809	52	44	’s	’	VERB
brainmatters-809	52	45	favorable	favorable	ADJ
brainmatters-809	52	46	.	.	PUNCT
brainmatters-809	53	1	this	this	PRON
brainmatters-809	53	2	may	may	AUX
brainmatters-809	53	3	be	be	AUX
brainmatters-809	53	4	because	because	SCONJ
brainmatters-809	53	5	non	non	ADJ
brainmatters-809	53	6	-	-	ADJ
brainmatters-809	53	7	profit	profit	ADJ
brainmatters-809	53	8	organizations	organization	NOUN
brainmatters-809	53	9	are	be	AUX
brainmatters-809	53	10	typically	typically	ADV
brainmatters-809	53	11	viewed	view	VERB
brainmatters-809	53	12	as	as	ADP
brainmatters-809	53	13	more	more	ADV
brainmatters-809	53	14	trustworthy	trustworthy	ADJ
brainmatters-809	53	15	and	and	CCONJ
brainmatters-809	53	16	aim	aim	VERB
brainmatters-809	53	17	to	to	PART
brainmatters-809	53	18	help	help	VERB
brainmatters-809	53	19	the	the	DET
brainmatters-809	53	20	public	public	NOUN
brainmatters-809	53	21	rather	rather	ADV
brainmatters-809	53	22	than	than	ADP
brainmatters-809	53	23	use	use	VERB
brainmatters-809	53	24	them	they	PRON
brainmatters-809	53	25	to	to	PART
brainmatters-809	53	26	gain	gain	VERB
brainmatters-809	53	27	wealth	wealth	NOUN
brainmatters-809	53	28	(	(	PUNCT
brainmatters-809	53	29	flores	flore	NOUN
brainmatters-809	53	30	et	et	PROPN
brainmatters-809	53	31	al	al	PROPN
brainmatters-809	53	32	.	.	PROPN
brainmatters-809	53	33	,	,	PUNCT
brainmatters-809	53	34	2014	2014	NUM
brainmatters-809	53	35	)	)	PUNCT
brainmatters-809	53	36	.	.	PUNCT
brainmatters-809	54	1	all	all	ADV
brainmatters-809	54	2	in	in	ADP
brainmatters-809	54	3	all	all	PRON
brainmatters-809	54	4	,	,	PUNCT
brainmatters-809	54	5	consumer	consumer	NOUN
brainmatters-809	54	6	neuroscience	neuroscience	NOUN
brainmatters-809	54	7	is	be	AUX
brainmatters-809	54	8	a	a	DET
brainmatters-809	54	9	broad	broad	ADJ
brainmatters-809	54	10	and	and	CCONJ
brainmatters-809	54	11	growing	grow	VERB
brainmatters-809	54	12	field	field	NOUN
brainmatters-809	54	13	that	that	PRON
brainmatters-809	54	14	incorporates	incorporate	VERB
brainmatters-809	54	15	different	different	ADJ
brainmatters-809	54	16	research	research	NOUN
brainmatters-809	54	17	techniques	technique	NOUN
brainmatters-809	54	18	in	in	ADP
brainmatters-809	54	19	order	order	NOUN
brainmatters-809	54	20	to	to	PART
brainmatters-809	54	21	successfully	successfully	ADV
brainmatters-809	54	22	market	market	VERB
brainmatters-809	54	23	a	a	DET
brainmatters-809	54	24	product	product	NOUN
brainmatters-809	54	25	.	.	PUNCT
brainmatters-809	55	1	different	different	ADJ
brainmatters-809	55	2	types	type	NOUN
brainmatters-809	55	3	of	of	ADP
brainmatters-809	55	4	neurological	neurological	ADJ
brainmatters-809	55	5	/	/	SYM
brainmatters-809	55	6	physiological	physiological	ADJ
brainmatters-809	55	7	studies	study	NOUN
brainmatters-809	55	8	can	can	AUX
brainmatters-809	55	9	be	be	AUX
brainmatters-809	55	10	done	do	VERB
brainmatters-809	55	11	fig	fig	NOUN
brainmatters-809	55	12	3	3	NUM
brainmatters-809	55	13	.	.	PUNCT
brainmatters-809	56	1	version	version	NOUN
brainmatters-809	56	2	of	of	ADP
brainmatters-809	56	3	the	the	DET
brainmatters-809	56	4	commercial	commercial	NOUN
brainmatters-809	56	5	with	with	ADP
brainmatters-809	56	6	the	the	DET
brainmatters-809	56	7	frog	frog	NOUN
brainmatters-809	56	8	gave	give	VERB
brainmatters-809	56	9	rise	rise	NOUN
brainmatters-809	56	10	to	to	ADP
brainmatters-809	56	11	more	more	ADV
brainmatters-809	56	12	positive	positive	ADJ
brainmatters-809	56	13	emotions	emotion	NOUN
brainmatters-809	56	14	(	(	PUNCT
brainmatters-809	56	15	shown	show	VERB
brainmatters-809	56	16	by	by	ADP
brainmatters-809	56	17	more	more	ADJ
brainmatters-809	56	18	left	left	ADJ
brainmatters-809	56	19	hemispheric	hemispheric	ADJ
brainmatters-809	56	20	dominance	dominance	NOUN
brainmatters-809	56	21	)	)	PUNCT
brainmatters-809	56	22	than	than	ADP
brainmatters-809	56	23	the	the	DET
brainmatters-809	56	24	version	version	NOUN
brainmatters-809	56	25	without	without	ADP
brainmatters-809	56	26	the	the	DET
brainmatters-809	56	27	frog	frog	NOUN
brainmatters-809	56	28	(	(	PUNCT
brainmatters-809	56	29	ohme	ohme	NOUN
brainmatters-809	56	30	et	et	PROPN
brainmatters-809	56	31	al	al	PROPN
brainmatters-809	56	32	.	.	PROPN
brainmatters-809	56	33	2010	2010	NUM
brainmatters-809	56	34	)	)	PUNCT
brainmatters-809	56	35	.	.	PUNCT
brainmatters-809	57	1	6	6	NUM
brainmatters-809	57	2	to	to	PART
brainmatters-809	57	3	draw	draw	VERB
brainmatters-809	57	4	conclusions	conclusion	NOUN
brainmatters-809	57	5	about	about	ADP
brainmatters-809	57	6	how	how	SCONJ
brainmatters-809	57	7	well	well	ADV
brainmatters-809	57	8	an	an	DET
brainmatters-809	57	9	advertisement	advertisement	NOUN
brainmatters-809	57	10	will	will	AUX
brainmatters-809	57	11	be	be	AUX
brainmatters-809	57	12	perceived	perceive	VERB
brainmatters-809	57	13	by	by	ADP
brainmatters-809	57	14	its	its	PRON
brainmatters-809	57	15	target	target	NOUN
brainmatters-809	57	16	audience	audience	NOUN
brainmatters-809	57	17	.	.	PUNCT
brainmatters-809	58	1	while	while	SCONJ
brainmatters-809	58	2	there	there	PRON
brainmatters-809	58	3	are	be	VERB
brainmatters-809	58	4	accuracy	accuracy	NOUN
brainmatters-809	58	5	benefits	benefit	NOUN
brainmatters-809	58	6	involved	involve	VERB
brainmatters-809	58	7	with	with	ADP
brainmatters-809	58	8	consumer	consumer	NOUN
brainmatters-809	58	9	neuroscience	neuroscience	NOUN
brainmatters-809	58	10	,	,	PUNCT
brainmatters-809	58	11	there	there	PRON
brainmatters-809	58	12	are	be	VERB
brainmatters-809	58	13	also	also	ADV
brainmatters-809	58	14	possible	possible	ADJ
brainmatters-809	58	15	ethical	ethical	ADJ
brainmatters-809	58	16	drawbacks	drawback	NOUN
brainmatters-809	58	17	in	in	ADP
brainmatters-809	58	18	employing	employ	VERB
brainmatters-809	58	19	this	this	DET
brainmatters-809	58	20	type	type	NOUN
brainmatters-809	58	21	of	of	ADP
brainmatters-809	58	22	research	research	NOUN
brainmatters-809	58	23	.	.	PUNCT
brainmatters-809	59	1	in	in	ADP
brainmatters-809	59	2	order	order	NOUN
brainmatters-809	59	3	to	to	PART
brainmatters-809	59	4	avoid	avoid	VERB
brainmatters-809	59	5	crossing	cross	VERB
brainmatters-809	59	6	such	such	ADJ
brainmatters-809	59	7	ethical	ethical	ADJ
brainmatters-809	59	8	boundaries	boundary	NOUN
brainmatters-809	59	9	,	,	PUNCT
brainmatters-809	59	10	careful	careful	ADJ
brainmatters-809	59	11	consideration	consideration	NOUN
brainmatters-809	59	12	needs	need	VERB
brainmatters-809	59	13	to	to	PART
brainmatters-809	59	14	be	be	AUX
brainmatters-809	59	15	used	use	VERB
brainmatters-809	59	16	when	when	SCONJ
brainmatters-809	59	17	determining	determine	VERB
brainmatters-809	59	18	whether	whether	SCONJ
brainmatters-809	59	19	or	or	CCONJ
brainmatters-809	59	20	not	not	PART
brainmatters-809	59	21	it	it	PRON
brainmatters-809	59	22	is	be	AUX
brainmatters-809	59	23	appropriate	appropriate	ADJ
brainmatters-809	59	24	to	to	PART
brainmatters-809	59	25	use	use	VERB
brainmatters-809	59	26	neuroscience	neuroscience	NOUN
brainmatters-809	59	27	in	in	ADP
brainmatters-809	59	28	advertising	advertising	NOUN
brainmatters-809	59	29	.	.	PUNCT
brainmatters-809	60	1	references	reference	NOUN
brainmatters-809	60	2	clark	clark	PROPN
brainmatters-809	60	3	,	,	PUNCT
brainmatters-809	60	4	kimberly	kimberly	NOUN
brainmatters-809	60	5	rose.(2020	rose.(2020	ADV
brainmatters-809	60	6	)	)	PUNCT
brainmatters-809	60	7	“	"	PUNCT
brainmatters-809	60	8	a	a	DET
brainmatters-809	60	9	field	field	NOUN
brainmatters-809	60	10	with	with	ADP
brainmatters-809	60	11	a	a	DET
brainmatters-809	60	12	view	view	NOUN
brainmatters-809	60	13	:	:	PUNCT
brainmatters-809	60	14	ethical	ethical	ADJ
brainmatters-809	60	15	considerations	consideration	NOUN
brainmatters-809	60	16	for	for	ADP
brainmatters-809	60	17	the	the	DET
brainmatters-809	60	18	fields	field	NOUN
brainmatters-809	60	19	of	of	ADP
brainmatters-809	60	20	consumer	consumer	NOUN
brainmatters-809	60	21	neuroscience	neuroscience	NOUN
brainmatters-809	60	22	and	and	CCONJ
brainmatters-809	60	23	neuromarketing	neuromarketing	NOUN
brainmatters-809	60	24	.	.	PUNCT
brainmatters-809	60	25	”	"	PUNCT
brainmatters-809	61	1	ethical	ethical	ADJ
brainmatters-809	61	2	dimensions	dimension	NOUN
brainmatters-809	61	3	of	of	ADP
brainmatters-809	61	4	commercial	commercial	ADJ
brainmatters-809	61	5	and	and	CCONJ
brainmatters-809	61	6	diy	diy	NOUN
brainmatters-809	61	7	neurotechnologies	neurotechnologie	NOUN
brainmatters-809	61	8	3	3	NUM
brainmatters-809	61	9	.	.	X
brainmatters-809	61	10	flores	flores	PROPN
brainmatters-809	61	11	,	,	PUNCT
brainmatters-809	61	12	jason	jason	PROPN
brainmatters-809	61	13	,	,	PUNCT
brainmatters-809	61	14	(	(	PUNCT
brainmatters-809	61	15	2014	2014	NUM
brainmatters-809	61	16	)	)	PUNCT
brainmatters-809	61	17	.	.	PUNCT
brainmatters-809	62	1	arne	arne	ADJ
brainmatters-809	62	2	baruca	baruca	PROPN
brainmatters-809	62	3	,	,	PUNCT
brainmatters-809	62	4	and	and	CCONJ
brainmatters-809	62	5	robert	robert	PROPN
brainmatters-809	62	6	saldivar	saldivar	PROPN
brainmatters-809	62	7	.	.	PUNCT
brainmatters-809	63	1	“	"	PUNCT
brainmatters-809	63	2	is	be	AUX
brainmatters-809	63	3	neuromarketing	neuromarkete	VERB
brainmatters-809	63	4	ethical	ethical	ADJ
brainmatters-809	63	5	?	?	PUNCT
brainmatters-809	64	1	consumers	consumer	NOUN
brainmatters-809	64	2	say	say	VERB
brainmatters-809	64	3	yes	yes	INTJ
brainmatters-809	64	4	.	.	PUNCT
brainmatters-809	65	1	consumers	consumer	NOUN
brainmatters-809	65	2	say	say	VERB
brainmatters-809	65	3	no	no	INTJ
brainmatters-809	65	4	.	.	PUNCT
brainmatters-809	65	5	”	"	PUNCT
brainmatters-809	65	6	gidlöf	gidlöf	NOUN
brainmatters-809	65	7	,	,	PUNCT
brainmatters-809	65	8	kerstin,11.3	kerstin,11.3	PROPN
brainmatters-809	65	9	(	(	PUNCT
brainmatters-809	65	10	2012	2012	NUM
brainmatters-809	65	11	)	)	PUNCT
brainmatters-809	65	12	,	,	PUNCT
brainmatters-809	65	13	nils	nils	PROPN
brainmatters-809	65	14	holmberg	holmberg	PROPN
brainmatters-809	65	15	,	,	PUNCT
brainmatters-809	65	16	and	and	CCONJ
brainmatters-809	65	17	helena	helena	PROPN
brainmatters-809	65	18	sandberg	sandberg	PROPN
brainmatters-809	65	19	.	.	PUNCT
brainmatters-809	66	1	“	"	PUNCT
brainmatters-809	66	2	the	the	DET
brainmatters-809	66	3	use	use	NOUN
brainmatters-809	66	4	of	of	ADP
brainmatters-809	66	5	eye	eye	NOUN
brainmatters-809	66	6	-	-	PUNCT
brainmatters-809	66	7	tracking	tracking	NOUN
brainmatters-809	66	8	and	and	CCONJ
brainmatters-809	66	9	retrospective	retrospective	ADJ
brainmatters-809	66	10	interviews	interview	NOUN
brainmatters-809	66	11	to	to	PART
brainmatters-809	66	12	study	study	VERB
brainmatters-809	66	13	teenagers	teenager	NOUN
brainmatters-809	66	14	’	'	PUNCT
brainmatters-809	66	15	exposure	exposure	NOUN
brainmatters-809	66	16	to	to	ADP
brainmatters-809	66	17	online	online	ADJ
brainmatters-809	66	18	advertising	advertising	NOUN
brainmatters-809	66	19	.	.	PUNCT
brainmatters-809	66	20	”	"	PUNCT
brainmatters-809	66	21	visual	visual	ADJ
brainmatters-809	66	22	communication	communication	NOUN
brainmatters-809	66	23	:	:	PUNCT
brainmatters-809	66	24	329	329	NUM
brainmatters-809	66	25	-	-	SYM
brainmatters-809	66	26	345	345	NUM
brainmatters-809	66	27	.	.	PUNCT
brainmatters-809	67	1	harris	harris	PROPN
brainmatters-809	67	2	,	,	PUNCT
brainmatters-809	67	3	joanne	joanne	PROPN
brainmatters-809	67	4	m.	m.	PROPN
brainmatters-809	67	5	,	,	PUNCT
brainmatters-809	67	6	joseph	joseph	PROPN
brainmatters-809	67	7	ciorciari	ciorciari	PROPN
brainmatters-809	67	8	,	,	PUNCT
brainmatters-809	67	9	and	and	CCONJ
brainmatters-809	67	10	john	john	PROPN
brainmatters-809	67	11	gountas	gountas	PROPN
brainmatters-809	67	12	.	.	PUNCT
brainmatters-809	68	1	17.3	17.3	NUM
brainmatters-809	68	2	(	(	PUNCT
brainmatters-809	68	3	2018	2018	NUM
brainmatters-809	68	4	)	)	PUNCT
brainmatters-809	68	5	,	,	PUNCT
brainmatters-809	68	6	“	"	PUNCT
brainmatters-809	68	7	consumer	consumer	NOUN
brainmatters-809	68	8	neuroscience	neuroscience	NOUN
brainmatters-809	68	9	for	for	ADP
brainmatters-809	68	10	marketing	marketing	NOUN
brainmatters-809	68	11	researchers	researcher	NOUN
brainmatters-809	68	12	.	.	PUNCT
brainmatters-809	68	13	”	"	PUNCT
brainmatters-809	69	1	journal	journal	NOUN
brainmatters-809	69	2	of	of	ADP
brainmatters-809	69	3	consumer	consumer	NOUN
brainmatters-809	69	4	behaviour	behaviour	NOUN
brainmatters-809	69	5	:	:	PUNCT
brainmatters-809	69	6	240	240	NUM
brainmatters-809	69	7	-	-	SYM
brainmatters-809	69	8	247	247	NUM
brainmatters-809	69	9	.	.	PUNCT
brainmatters-809	70	1	ohme	ohme	PROPN
brainmatters-809	70	2	,	,	PUNCT
brainmatters-809	70	3	rafal	rafal	PROPN
brainmatters-809	70	4	,	,	PUNCT
brainmatters-809	70	5	michal	michal	PROPN
brainmatters-809	70	6	matukin	matukin	PROPN
brainmatters-809	70	7	,	,	PUNCT
brainmatters-809	70	8	and	and	CCONJ
brainmatters-809	70	9	tomasz	tomasz	PROPN
brainmatters-809	70	10	szczurko	szczurko	PROPN
brainmatters-809	70	11	.	.	PUNCT
brainmatters-809	71	1	(	(	PUNCT
brainmatters-809	71	2	2010	2010	NUM
brainmatters-809	71	3	)	)	PUNCT
brainmatters-809	71	4	“	"	PUNCT
brainmatters-809	71	5	neurophysiology	neurophysiology	NOUN
brainmatters-809	71	6	uncovers	uncover	NOUN
brainmatters-809	71	7	secrets	secret	NOUN
brainmatters-809	71	8	of	of	ADP
brainmatters-809	71	9	tv	tv	NOUN
brainmatters-809	71	10	commercials	commercial	NOUN
brainmatters-809	71	11	.	.	PUNCT
brainmatters-809	71	12	”	"	PUNCT
brainmatters-809	72	1	der	der	NOUN
brainmatters-809	72	2	markt	markt	VERB
brainmatters-809	72	3	49.3	49.3	NUM
brainmatters-809	72	4	-	-	SYM
brainmatters-809	72	5	4	4	NUM
brainmatters-809	72	6	:	:	SYM
brainmatters-809	72	7	133	133	NUM
brainmatters-809	72	8	-	-	SYM
brainmatters-809	72	9	142	142	NUM
brainmatters-809	72	10	.	.	PUNCT
brainmatters-809	73	1	plassmann	plassmann	PROPN
brainmatters-809	73	2	,	,	PUNCT
brainmatters-809	73	3	hilke	hilke	NOUN
brainmatters-809	73	4	,	,	PUNCT
brainmatters-809	73	5	et	et	NOUN
brainmatters-809	73	6	al.(2015	al.(2015	PROPN
brainmatters-809	73	7	)	)	PUNCT
brainmatters-809	73	8	,	,	PUNCT
brainmatters-809	73	9	“	"	PUNCT
brainmatters-809	73	10	consumer	consumer	NOUN
brainmatters-809	73	11	neuroscience	neuroscience	NOUN
brainmatters-809	73	12	:	:	PUNCT
brainmatters-809	73	13	applications	application	NOUN
brainmatters-809	73	14	,	,	PUNCT
brainmatters-809	73	15	challenges	challenge	NOUN
brainmatters-809	73	16	,	,	PUNCT
brainmatters-809	73	17	and	and	CCONJ
brainmatters-809	73	18	possible	possible	ADJ
brainmatters-809	73	19	solutions	solution	NOUN
brainmatters-809	73	20	.	.	PUNCT
brainmatters-809	73	21	”	"	PUNCT
brainmatters-809	74	1	journal	journal	NOUN
brainmatters-809	74	2	of	of	ADP
brainmatters-809	74	3	marketing	marketing	NOUN
brainmatters-809	74	4	research	research	NOUN
brainmatters-809	74	5	52.4	52.4	NUM
brainmatters-809	74	6	:	:	PUNCT
brainmatters-809	74	7	428	428	NUM
brainmatters-809	74	8	-	-	SYM
brainmatters-809	74	9	429	429	NUM
brainmatters-809	74	10	.	.	PUNCT
brainmatters-809	75	1	sony	sony	PROPN
brainmatters-809	75	2	.	.	PUNCT
brainmatters-809	76	1	11	11	NUM
brainmatters-809	76	2	february	february	PROPN
brainmatters-809	76	3	2010,“sony	2010,“sony	NUM
brainmatters-809	76	4	bravia	bravia	ADJ
brainmatters-809	76	5	bouncy	bouncy	NOUN
brainmatters-809	76	6	balls	ball	NOUN
brainmatters-809	76	7	full	full	ADJ
brainmatters-809	76	8	hd	hd	NOUN
brainmatters-809	76	9	1080p	1080p	NUM
brainmatters-809	76	10	”	"	PUNCT
brainmatters-809	76	11	youtube	youtube	NOUN
brainmatters-809	76	12	,	,	PUNCT
brainmatters-809	76	13	uploaded	upload	VERB
brainmatters-809	76	14	by	by	ADP
brainmatters-809	76	15	32cn32	32cn32	NUM
brainmatters-809	76	16	,	,	PUNCT
brainmatters-809	76	17	https://youtu.be/0_bx8bncoiu	https://youtu.be/0_bx8bncoiu	NOUN
brainmatters-809	76	18	.	.	PUNCT
brainmatters-809	77	1	stillman	stillman	PROPN
brainmatters-809	77	2	,	,	PUNCT
brainmatters-809	77	3	paul	paul	PROPN
brainmatters-809	77	4	,	,	PUNCT
brainmatters-809	77	5	et	et	NOUN
brainmatters-809	77	6	al.(2020	al.(2020	PROPN
brainmatters-809	77	7	)	)	PUNCT
brainmatters-809	77	8	,	,	PUNCT
brainmatters-809	77	9	“	"	PUNCT
brainmatters-809	77	10	examining	examine	VERB
brainmatters-809	77	11	consumers	consumer	NOUN
brainmatters-809	77	12	’	'	PUNCT
brainmatters-809	77	13	sensory	sensory	ADJ
brainmatters-809	77	14	experiences	experience	NOUN
brainmatters-809	77	15	with	with	ADP
brainmatters-809	77	16	color	color	NOUN
brainmatters-809	77	17	:	:	PUNCT
brainmatters-809	77	18	a	a	DET
brainmatters-809	77	19	consumer	consumer	NOUN
brainmatters-809	77	20	neuroscience	neuroscience	NOUN
brainmatters-809	77	21	approach	approach	NOUN
brainmatters-809	77	22	.	.	PUNCT
brainmatters-809	77	23	”	"	PUNCT
brainmatters-809	78	1	psychology	psychology	NOUN
brainmatters-809	78	2	&	&	CCONJ
brainmatters-809	78	3	marketing	marketing	PROPN
brainmatters-809	78	4	.	.	PUNCT
brainmatters-809	79	1	venkatraman	venkatraman	NOUN
brainmatters-809	79	2	,	,	PUNCT
brainmatters-809	79	3	vinod	vinod	PROPN
brainmatters-809	79	4	,	,	PUNCT
brainmatters-809	79	5	et	et	PROPN
brainmatters-809	79	6	al	al	PROPN
brainmatters-809	79	7	.	.	PROPN
brainmatters-809	79	8	22.1	22.1	NUM
brainmatters-809	79	9	(	(	PUNCT
brainmatters-809	79	10	2012	2012	NUM
brainmatters-809	79	11	)	)	PUNCT
brainmatters-809	79	12	,	,	PUNCT
brainmatters-809	79	13	“	"	PUNCT
brainmatters-809	79	14	new	new	ADJ
brainmatters-809	79	15	scanner	scanner	NOUN
brainmatters-809	79	16	data	datum	NOUN
brainmatters-809	79	17	for	for	ADP
brainmatters-809	79	18	brand	brand	NOUN
brainmatters-809	79	19	marketers	marketer	NOUN
brainmatters-809	79	20	:	:	PUNCT
brainmatters-809	79	21	how	how	SCONJ
brainmatters-809	79	22	neuroscience	neuroscience	NOUN
brainmatters-809	79	23	can	can	AUX
brainmatters-809	79	24	help	help	VERB
brainmatters-809	79	25	better	well	ADV
brainmatters-809	79	26	understand	understand	VERB
brainmatters-809	79	27	differences	difference	NOUN
brainmatters-809	79	28	in	in	ADP
brainmatters-809	79	29	brand	brand	NOUN
brainmatters-809	79	30	preferences	preference	NOUN
brainmatters-809	79	31	.	.	PUNCT
brainmatters-809	79	32	”	"	PUNCT
brainmatters-809	80	1	journal	journal	NOUN
brainmatters-809	80	2	of	of	ADP
brainmatters-809	80	3	consumer	consumer	NOUN
brainmatters-809	80	4	psychology	psychology	NOUN
brainmatters-809	80	5	:	:	PUNCT
brainmatters-809	80	6	143	143	NUM
brainmatters-809	80	7	-	-	SYM
brainmatters-809	80	8	153	153	NUM
brainmatters-809	80	9	.	.	PUNCT
brainmatters-809	81	1	a	a	DET
brainmatters-809	81	2	7	7	NUM