id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
bitcs-6082	Omol, Edwin Juma; Onyango, Dorcas Awino; Mburu, Lucy Waruguru; Abuonji, Paul Anyango	Apriori Algorithm and Market Basket Analysis to Uncover Consumer Buying Patterns: Case of a Kenyan Supermarket: Author's Country: Kenya	2024	13	.pdf	application/pdf	4765	289	41	Abstract: This article presents a study on utilizing the Apriori algorithm and Market Basket Analysis (MBA) to reveal consumer buying patterns in supermarkets. In conclusion, the application of the Apriori algorithm and Market Basket Analysis in this case of a Kenyan supermarket has proven to be a valuable approach for uncovering consumer buying patterns, providing a competitive edge in the dynamic retail industry.	cache/bitcs-6082.pdf	txt/bitcs-6082.txt