BME_2013_11_2 maketas.indd RETRACTED: How to Solve tHe Moral DileMMa of Helping a fallen olD Man: an econoMic point of view Fengsen Li PBC School of Finance, Tsinghua University; People’s Bank of China, Guangzhou branch, 43 Chengfu Road, Beijing 100083, China E-mail: lifs.12@pbcsf.tsinghua.edu.cn Received 31 January 2013; accepted 12 March 2013; published on-line 13 September 2013 Retraction Notice it has been brought to our attention that the article by fengsen li which has been published on-line by journal Business, Management and education was submitted to be published by another journal, even though this article had already been pub- lished by the third journal under the identical title. Due to the facts presented above this article has been retracted. B u s i n e s s, Ma n ag e M e n t a n d e d u c at i o n ISSN 2029-7491 print / ISSN 2029-6169 online 2013, 11(2): 209–223 doi:10.3846/bme.2013.12 Copyright © 2013 Vilnius Gediminas Technical University (VGTU) Press Technika www.bme.vgtu.lt