THE IDEOLOGY AND THE IDEATIONAL MEANING PROCESSES BEHIND THE ADVERTISEMENTS OF COSMOPOLITAN MAGAZINE' Cicilia San Sau2, Heny Hartono, and Angclika Riyandari3 Abstral'l: This sllIdy Iried to r('\'eal the ideology and the process of ideational lIIeaning hehilld the alhertisemellts foulld in a female maga:i,,(', Cosmopolitan. rhe ClIICl~l'sis of ideology \l'as hased on four basic assulllptions. rhey are beall(v, prestige, health and others. /n ana~ld"g the processes of the ideational meaning, the \l'riterllsed Hallida.!· theolJ' that discllsses ahollt six types of proce.ues. They are material (doing/e"ellt) process. mental (thinking/ sensing/ feeli"g) process. relt1tiOllal (attriblltirel idelltifying) process, behavioral process. I·erhal process and existelllial process. rhe resllits show that the adl't'rtisements are dOllli"ated hy beauty ideology (45.5%) and relational process (41.4%). Based Oil the reslllt, it is clear that as a ./i.'male lIIaga:ine. C oSlIIopolitan presents ac/l'ertiselllL'lIts Ihal olfer beawrprodllcts/ sen·ices. A!orem'el; relational pron'.u (icl(,lI/~ryillg) is IIsee/lllore "ecelllse the proe/llcer Cllld Ihe cull'erlis('/' cwe Clware Ihat they cCll/nol cOlllpel Ihe COIISllll1erS to I,,~I' the prodliCISI sen'ices offeree/. The /lse of'he process is aimed In sho\\' Ihe prodllcts/services thai will raise Ihe cllriositl· o( II/e COII.\'IIlIIerS und IV per.mac/e Ihe COIlSlmlers 10 huy the proc/llct.\·/~('I"iCL'S. Key word.~: Ae/"erti.H'lIIt'nt:\· tl'xls. ideology. processes o/icleCltiollal 1II('lIlIing. trcl1lSilil'i~I' SYSI(,11I, This article is ;1 development of the thesis defended at the Faculty of L.etters. Soegijapranata Catholic Vni vcrsity. Scmarang. C('cilia San San, S.S. is an alumnae of thc Faculty of Letters. Socgijapnmata Semarang and currently an education stall';lt the Centre for Language Training Soegij;lpranata Catholic University. SeJ1larang Angl'lika Riyandari, S.S, M.A.' gllen2ike(c/ yahoo.com· ;md lI('n~·II;1rt()n(). S.S, M.Pd . ..::henyhartono(Cl,yahoo.conp arc lecturers of the Faculty of Letters. Soegijapranata Catholic University. Semamng C Sansan, H. Hartono and A. Riyandari, Ideology and Ideational Meaning 187 they can increase people's prestige. Products/ services that are offered through the magazine and can raise people's prestige are jewelry, car, and mobile phone. BmLIOGRAPHY Butt, David. el.al. "Using Functional Grammar". Sydney: Macquarie University, 2000. Chaney, David. "Lifestyles". In Lifestyles: Sebuah Pengantar KomprehansiJ. Edited by Idy Subandy Ibrahim. Yogyakarta: Jalasutra, 1996. Eggins, Suzane. "An Introduction to Systemic Functional Linguistics". London: Pinter Publisher, 1994. Eriyanto. "Anal isis Wacana:Pengantar Analisis Teks Media". Yogyakarta: LkiS Yogyakarta, 2001. Fairclough, Norman. "Language and Power". London & New York: Longman, 1989. __ . "Critical discourse analysis:the critical study of language". London:Longman, 1995. Halliday, M.A.K. "An Introduction to Functional Grammar". London: Edward Arnold, 1994. Ibrahim, I.S. and Hanif Suranto .eds. "Wanita dan Media: Konstruksi Ideologi Gender dalam Ruang Publik Orde Baru". Bandung: Rosda, 1998. Jefkins, F. "Advertising Third Edition". London: ME Handbook, 1994. Leiliyanti, E. "Konstruksi Identitas Perempuan dalam Majalah Cosmopolitan Indonesia". In Jurnal Perempuan untuk Pencerahan dan Keselarasan. 2003: 28,69-83. Martin, J.R. and David Rose. "Working with Discourse". Sydney and Hong Kong: The State University ofSemarang, 200 I. Nur R., T.H. "Stereotipe dan Komoditas Perempuan dalam Iklan". In Jurnai Perempuan untukPencerahan dan Keselarasan. 2003: 28, 119-128. 188 Celt, Volume 7, Number 2, December 2007: 175 - 188 APPENDIX Transitivity System Pr: material; +Actor; (+Goal) (+Range) (+Beneficiary) Pr: mental; +Senser; +Phenomenon Pr: verbal; +Sayer; (+Receiver) (+Verbiage) Pr: behavioural; +Behaver; (+Behaviour) (+Phenomenon) Pr: existential; +Existent Pr: identifYing; +Token; +Value Pr: attributive; +Carrier; +Attribute +Circumstance "--+ ... I_n_o_t --' logo: