id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
csp-131	Martianov, Victor S.; Fishman, Leonid G.	The Rise and Decline of Soviet Morality: Culture, Ideology, Collective Practices	2020	24	.pdf	application/pdf	12287	512	41	As the significance of the upper stratum of Soviet values decreased, consumer discourses strengthened along with a painful sensitivity to the material dimension of life, inequalities of consumption and lack of access to scarce goods. In the late USSR, the flip side of Soviet values was a generalised image of the West taking the form of a consumer paradise, all the power of its advertising being used to destroy the habitual Soviet asceticism, which had failed to take account of everyday life, the comfort and amenities of the private life world against the background of the movement towards communism in the discourse of the total liberation of mankind.	cache/csp-131.pdf	txt/csp-131.txt