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 Chinese Traditional Medical Journal 

 

A STUDY ON CONSUMER PERCEPTION TOWARDS 

PACKAGED DRINKING WATER WITH SPECIAL 

REFERENCE TO PATTUKKOTTAI TOWN 

LiXaogan, Wan Ru, Xi Xinx, 

 Department of Anesthesiology, the First Affiliated Hospital of Xi'an Jiaotong University, 

Department of Traditional Chinese Medicine, the First Affiliated Hospital of Xi'an Jiaotong 

University, 

 
 

 

 

 

 

 

 

 

 

 

 

 

 

Introduction 

A gift from the natural world, water is a 

need for human life. Every human being's 

body is made up of a significant portion of 

water. Businesses make the most sense 

since they are a necessary part of human 

life. Until recently, bottled water was only 

available to the wealthy, tourists, and those 

with a strong interest in health; but, as 

living standards have risen, disposable 

money has increased, and consumers have 

become more educated and aware, demand 

for bottled water has grown significantly. 

The sale of bottled water has skyrocketed 

Abstract 

Life can only exist if it has access to water. Consumers in the Indian context have 

found that bottled drinking water has a significant influence. Historically, the most 

reliable source of drinking water has been municipally provided piped water. Like 

other consumer goods, bottled water was once a big industry. Water scarcity at 

train stations and tourist destinations, as well as the role of tourism crops and other 

factors, have all contributed to the expansion of this industry, and a variety of 

bottles are available for filling with water. Because of the assurance of both 

convenience and quality, bottled drinking water is becoming more common. 

Customers may choose from a wide selection of bottled, bubble-top, can, and other 

types of packaged drinking water, as well as a wide choice of brands. Customers 

buy water bottles because they are convenient to handle and because they don't 

have to think about other factors like quality, price, or comfort when they buy 

packaged drinking water. This study was done to better understand how customers 

feel about packaged drinking water brands and how they influence their purchasing 

decisions. 
 



CTMJ | traditionalmedicinejournals.com                     Chinese Traditional Medicine Journal | 2021 | Vol4 |Issue1

  

 

in recent years thanks to an influx of local 

and international tourists, as well as 

sophisticated businesses and workplaces. 

That people are buying more bottled water 

shows just how poor tap water quality and 

availability have become. More people are 

becoming ill from drinking water that is 

contaminated with bacteria and viruses due 

to an increase in urbanisation, the lack of 

clean and safe drinking water as well as 

the role of tourism in the expansion of 

bottled water. 

 

Objectives 

To conduct a comparative study of bottled 

drinking water in the marketplace. 

To learn how satisfied customers are with 

these companies. 

 

To find out which firms have the most 

market share in the packaged drinking 

water industry. 

 

To learn about the many pattukkottai-

market bottled water brands accessible. 

 

The study's methodology 

 

The technique by which data will be 

gathered is often included in a study 

methodology. What equipment will be 

utilised, how they will be used, and how 

the data will be analysed are all questions 

that must be answered. 

 

Sources of data 

Both primary and secondary data sources 

are used in this investigation. Secondary 

data was gathered through published 

publications, papers, and websites, as well 

as information obtained directly from 

survey respondents. 

 

Method of sampling 

 

It refers to the number of people that were 

chosen to participate in the research. The 

research was carried out with the help of 

250 participants. The convenience 

sampling approach is used to pick the 

respondents. 

 

Annotated Bibliography 

 

His research, "A study on the perspective 

of consumers towards soft drinks," was 

aimed at examining the perception and 

behaviour of soft drink customers. 

According to his research, most people 

like to drink soda in bakeries. 

 

"A consumer preference study of soft 

drinks in the city of Coimbatore" was 

undertaken by Mr. Avinashgupta (1991). 

 

The goal of this study was to learn more 

about soft drink drinkers' taste preferences. 

Pepsi and thamps have a similar degree of 

consumer awareness, although Pepsi is the 

more popular. 

 

Ozone-treated mineral water, according to 

K.Kammalakannan (2001) in the hindu, 

turns back to oxygen following the 

oxidising process, making it the most 

environmentally friendly treatment 

currently available. Ozone is the most 

powerful disinfectant in the world. 

Remaining chlorine is also ingested when 

drinking water is treated with chlorine, 

which is a highly carcinogenic agent. 

Analysis& Interpretation 

 

 Age Group 

Particular No. of Respondents Percentage (%) 

Below 20 20 8% 

20-30 130 52% 

31-40 50 20% 

41-50 30 120% 

Above 50 20 8% 

Total 250 100% 

 

 Occupation& Type of Family 

particular No.of 

Respondents 

Percentage 

(%) 

Professional 25 10% 



CTMJ | traditionalmedicinejournals.com                     Chinese Traditional Medicine Journal | 2021 | Vol4 |Issue1

  

 

Government 

Employee 

15 6% 

Private Employee 20 8% 

Business 32 12.8% 

Students 53 21.2% 

Joint Family 65 26% 

Nuclear Family 40 16% 

Total 250 100% 

 
Percentage analysis findings from 

the research 

Among the survey participants, 

52% are between the ages of 20 and 30. 

2.8% of those who took the survey 

are employed by private companies. 

 

Approximately 16 percent of those 

polled are members of a nuclear family. 

Suggestions 

 

Mineral water's quality has to be 

enhanced. 

 

2. Water bottles may be packaged 

in a more appealing manner. 

 

Complaints should be handled in a 

timely manner. 

 

It's important to create eye-

catching marketing materials. 

 

The proper vehicle should be used 

to ensure that regular deliveries to the 

stores are accomplished. 

 

Conclusion 

People purchase packaged drinking 

water not just when they travel or stay 

away from home, but they also buy it 

while they are at home. In today's world, 

more individuals are concerned about their 

health. However, the cost of packed water 

cannot be ignored in this case since for 

certain individuals it is more expensive 

than bottled water. It is tough for them to 

come to terms with the fact that they 

would have to pay for a tiny amount of 

water, but it has been the norm for people 

living in the city to use packaged water 

since it is a product that is supposed to 

have a high level of quality and hygiene. 

As a result, it is clear that businesses that 

place a high value on these elements will 

be more successful in the market and 

attract a larger audience. 

 

Reference 

 

Frank RR and WilliamJC (2000) 

Everyone's business is market water. 

vision for the world's water resources. 

 

Two years from now, India's 

market for packaged bottled water will be 

worth 160 billion rupees. 

 

In 1997, Mr. Prothiv raj S. 

conducted a research on the perceptions of 

consumers toward soft frinks. 


