id	sid	tid	token	lemma	pos
ct-10104	1	1	2015	2015	NUM
ct-10104	1	2	:	:	PUNCT
ct-10104	1	3	pricing	pricing	NOUN
ct-10104	1	4	strategies	strategy	NOUN
ct-10104	1	5	and	and	CCONJ
ct-10104	1	6	the	the	DET
ct-10104	1	7	perceptions	perception	NOUN
ct-10104	1	8	that	that	PRON
ct-10104	1	9	drive	drive	VERB
ct-10104	1	10	them	they	PRON
ct-10104	1	11	pricing	pricing	NOUN
ct-10104	1	12	strategies	strategy	NOUN
ct-10104	1	13	and	and	CCONJ
ct-10104	1	14	the	the	DET
ct-10104	1	15	perceptions	perception	NOUN
ct-10104	1	16	that	that	PRON
ct-10104	1	17	drive	drive	VERB
ct-10104	1	18	them	they	PRON
ct-10104	1	19	d.	d.	PROPN
ct-10104	1	20	kirk	kirk	PROPN
ct-10104	1	21	eddleman	eddleman	PROPN
ct-10104	1	22	weatherford	weatherford	PROPN
ct-10104	1	23	,	,	PUNCT
ct-10104	1	24	tx	tx	VERB
ct-10104	1	25	in	in	ADP
ct-10104	1	26	order	order	NOUN
ct-10104	1	27	to	to	PART
ct-10104	1	28	survive	survive	VERB
ct-10104	1	29	,	,	PUNCT
ct-10104	1	30	let	let	VERB
ct-10104	1	31	alone	alone	ADV
ct-10104	1	32	grow	grow	VERB
ct-10104	1	33	,	,	PUNCT
ct-10104	1	34	a	a	DET
ct-10104	1	35	practice	practice	NOUN
ct-10104	1	36	has	have	VERB
ct-10104	1	37	to	to	PART
ct-10104	1	38	attract	attract	VERB
ct-10104	1	39	and	and	CCONJ
ct-10104	1	40	retain	retain	VERB
ct-10104	1	41	loyal	loyal	ADJ
ct-10104	1	42	customers	customer	NOUN
ct-10104	1	43	.	.	PUNCT
ct-10104	2	1	a	a	DET
ct-10104	2	2	loyal	loyal	ADJ
ct-10104	2	3	customer	customer	NOUN
ct-10104	2	4	is	be	AUX
ct-10104	2	5	one	one	NUM
ct-10104	2	6	who	who	PRON
ct-10104	2	7	has	have	VERB
ct-10104	2	8	a	a	DET
ct-10104	2	9	positive	positive	ADJ
ct-10104	2	10	attitude	attitude	NOUN
ct-10104	2	11	about	about	ADP
ct-10104	2	12	the	the	DET
ct-10104	2	13	practice	practice	NOUN
ct-10104	2	14	,	,	PUNCT
ct-10104	2	15	who	who	PRON
ct-10104	2	16	buys	buy	VERB
ct-10104	2	17	frequently	frequently	ADV
ct-10104	2	18	and	and	CCONJ
ct-10104	2	19	who	who	PRON
ct-10104	2	20	recommends	recommend	VERB
ct-10104	2	21	the	the	DET
ct-10104	2	22	practice	practice	NOUN
ct-10104	2	23	to	to	ADP
ct-10104	2	24	friends	friend	NOUN
ct-10104	2	25	and	and	CCONJ
ct-10104	2	26	colleges	college	NOUN
ct-10104	2	27	.	.	PUNCT
ct-10104	3	1	it	it	PRON
ct-10104	3	2	costs	cost	VERB
ct-10104	3	3	more	more	ADJ
ct-10104	3	4	to	to	PART
ct-10104	3	5	acquire	acquire	VERB
ct-10104	3	6	new	new	ADJ
ct-10104	3	7	customers	customer	NOUN
ct-10104	3	8	than	than	SCONJ
ct-10104	3	9	to	to	PART
ct-10104	3	10	retain	retain	VERB
ct-10104	3	11	current	current	ADJ
ct-10104	3	12	customers	customer	NOUN
ct-10104	3	13	.	.	PUNCT
ct-10104	4	1	this	this	PRON
ct-10104	4	2	means	mean	VERB
ct-10104	4	3	loyal	loyal	ADJ
ct-10104	4	4	customers	customer	NOUN
ct-10104	4	5	generate	generate	VERB
ct-10104	4	6	more	more	ADJ
ct-10104	4	7	profits	profit	NOUN
ct-10104	4	8	each	each	DET
ct-10104	4	9	year	year	NOUN
ct-10104	4	10	they	they	PRON
ct-10104	4	11	are	be	AUX
ct-10104	4	12	retained	retain	VERB
ct-10104	4	13	.	.	PUNCT
ct-10104	5	1	given	give	VERB
ct-10104	5	2	that	that	DET
ct-10104	5	3	successful	successful	ADJ
ct-10104	5	4	practices	practice	NOUN
ct-10104	5	5	typically	typically	ADV
ct-10104	5	6	see	see	VERB
ct-10104	5	7	80	80	NUM
ct-10104	5	8	%	%	NOUN
ct-10104	5	9	of	of	ADP
ct-10104	5	10	their	their	PRON
ct-10104	5	11	income	income	NOUN
ct-10104	5	12	come	come	VERB
ct-10104	5	13	from	from	ADP
ct-10104	5	14	just	just	ADV
ct-10104	5	15	20	20	NUM
ct-10104	5	16	%	%	NOUN
ct-10104	5	17	of	of	ADP
ct-10104	5	18	their	their	PRON
ct-10104	5	19	customers	customer	NOUN
ct-10104	5	20	,	,	PUNCT
ct-10104	5	21	it	it	PRON
ct-10104	5	22	is	be	AUX
ct-10104	5	23	vital	vital	ADJ
ct-10104	5	24	that	that	SCONJ
ct-10104	5	25	we	we	PRON
ct-10104	5	26	learn	learn	VERB
ct-10104	5	27	to	to	PART
ct-10104	5	28	focus	focus	VERB
ct-10104	5	29	on	on	ADP
ct-10104	5	30	customer	customer	NOUN
ct-10104	5	31	loyalty	loyalty	NOUN
ct-10104	5	32	especially	especially	ADV
ct-10104	5	33	with	with	ADP
ct-10104	5	34	our	our	PRON
ct-10104	5	35	top	top	ADJ
ct-10104	5	36	customers	customer	NOUN
ct-10104	5	37	.	.	PUNCT
ct-10104	6	1	one	one	NUM
ct-10104	6	2	of	of	ADP
ct-10104	6	3	the	the	DET
ct-10104	6	4	three	three	NUM
ct-10104	6	5	key	key	ADJ
ct-10104	6	6	determinates	determinate	NOUN
ct-10104	6	7	of	of	ADP
ct-10104	6	8	customer	customer	NOUN
ct-10104	6	9	loyalty	loyalty	NOUN
ct-10104	6	10	is	be	AUX
ct-10104	6	11	the	the	DET
ct-10104	6	12	total	total	ADJ
ct-10104	6	13	cost	cost	NOUN
ct-10104	6	14	of	of	ADP
ct-10104	6	15	using	use	VERB
ct-10104	6	16	a	a	DET
ct-10104	6	17	practice	practice	NOUN
ct-10104	6	18	’s	’s	PART
ct-10104	6	19	products	product	NOUN
ct-10104	6	20	or	or	CCONJ
ct-10104	6	21	services	service	NOUN
ct-10104	6	22	.	.	PUNCT
ct-10104	7	1	customers	customer	NOUN
ct-10104	7	2	will	will	AUX
ct-10104	7	3	buy	buy	VERB
ct-10104	7	4	from	from	ADP
ct-10104	7	5	the	the	DET
ct-10104	7	6	practice	practice	NOUN
ct-10104	7	7	they	they	PRON
ct-10104	7	8	see	see	VERB
ct-10104	7	9	as	as	ADP
ct-10104	7	10	offering	offer	VERB
ct-10104	7	11	the	the	DET
ct-10104	7	12	highest	high	ADJ
ct-10104	7	13	perceived	perceive	VERB
ct-10104	7	14	value	value	NOUN
ct-10104	7	15	.	.	PUNCT
ct-10104	8	1	customer	customer	NOUN
ct-10104	8	2	perceived	perceive	VERB
ct-10104	8	3	value	value	NOUN
ct-10104	8	4	,	,	PUNCT
ct-10104	8	5	or	or	CCONJ
ct-10104	8	6	cpv	cpv	NOUN
ct-10104	8	7	,	,	PUNCT
ct-10104	8	8	is	be	AUX
ct-10104	8	9	the	the	DET
ct-10104	8	10	difference	difference	NOUN
ct-10104	8	11	between	between	ADP
ct-10104	8	12	the	the	DET
ct-10104	8	13	customers	customer	NOUN
ct-10104	8	14	’	'	PUNCT
ct-10104	8	15	perceived	perceive	VERB
ct-10104	8	16	benefit	benefit	NOUN
ct-10104	8	17	derived	derive	VERB
ct-10104	8	18	from	from	ADP
ct-10104	8	19	using	use	VERB
ct-10104	8	20	a	a	DET
ct-10104	8	21	company	company	NOUN
ct-10104	8	22	’s	’s	PART
ct-10104	8	23	product	product	NOUN
ct-10104	8	24	or	or	CCONJ
ct-10104	8	25	service	service	NOUN
ct-10104	8	26	and	and	CCONJ
ct-10104	8	27	the	the	DET
ct-10104	8	28	total	total	ADJ
ct-10104	8	29	costs	cost	NOUN
ct-10104	8	30	of	of	ADP
ct-10104	8	31	purchasing	purchase	VERB
ct-10104	8	32	that	that	DET
ct-10104	8	33	product	product	NOUN
ct-10104	8	34	or	or	CCONJ
ct-10104	8	35	service	service	NOUN
ct-10104	8	36	.	.	PUNCT
ct-10104	9	1	therefore	therefore	ADV
ct-10104	9	2	,	,	PUNCT
ct-10104	9	3	pricing	pricing	NOUN
ct-10104	9	4	and	and	CCONJ
ct-10104	9	5	other	other	ADJ
ct-10104	9	6	financial	financial	ADJ
ct-10104	9	7	techniques	technique	NOUN
ct-10104	9	8	can	can	AUX
ct-10104	9	9	play	play	VERB
ct-10104	9	10	a	a	DET
ct-10104	9	11	significant	significant	ADJ
ct-10104	9	12	role	role	NOUN
ct-10104	9	13	in	in	ADP
ct-10104	9	14	the	the	DET
ct-10104	9	15	customer	customer	NOUN
ct-10104	9	16	’s	’s	PART
ct-10104	9	17	perceived	perceive	VERB
ct-10104	9	18	value	value	NOUN
ct-10104	9	19	and	and	CCONJ
ct-10104	9	20	,	,	PUNCT
ct-10104	9	21	ultimately	ultimately	ADV
ct-10104	9	22	,	,	PUNCT
ct-10104	9	23	are	be	AUX
ct-10104	9	24	a	a	DET
ct-10104	9	25	key	key	ADJ
ct-10104	9	26	factor	factor	NOUN
ct-10104	9	27	in	in	ADP
ct-10104	9	28	practice	practice	NOUN
ct-10104	9	29	profitability	profitability	NOUN
ct-10104	9	30	.	.	PUNCT
ct-10104	10	1	what	what	PRON
ct-10104	10	2	is	be	AUX
ct-10104	10	3	customer	customer	NOUN
ct-10104	10	4	loyalty	loyalty	NOUN
ct-10104	10	5	?	?	PUNCT
ct-10104	11	1	the	the	DET
ct-10104	11	2	“	"	PUNCT
ct-10104	11	3	loyalty	loyalty	NOUN
ct-10104	11	4	effect	effect	NOUN
ct-10104	11	5	”	"	PUNCT
ct-10104	11	6	is	be	AUX
ct-10104	11	7	a	a	DET
ct-10104	11	8	powerful	powerful	ADJ
ct-10104	11	9	profit	profit	NOUN
ct-10104	11	10	generator	generator	NOUN
ct-10104	11	11	because	because	SCONJ
ct-10104	11	12	loyal	loyal	ADJ
ct-10104	11	13	customers	customer	NOUN
ct-10104	11	14	spend	spend	VERB
ct-10104	11	15	more	more	ADJ
ct-10104	11	16	,	,	PUNCT
ct-10104	11	17	refer	refer	VERB
ct-10104	11	18	others	other	NOUN
ct-10104	11	19	,	,	PUNCT
ct-10104	11	20	and	and	CCONJ
ct-10104	11	21	cost	cost	VERB
ct-10104	11	22	less	less	ADJ
ct-10104	11	23	to	to	PART
ct-10104	11	24	serve	serve	VERB
ct-10104	11	25	.	.	PUNCT
ct-10104	12	1	a	a	DET
ct-10104	12	2	loyal	loyal	ADJ
ct-10104	12	3	customer	customer	NOUN
ct-10104	12	4	is	be	AUX
ct-10104	12	5	one	one	NUM
ct-10104	12	6	who	who	PRON
ct-10104	12	7	has	have	VERB
ct-10104	12	8	a	a	DET
ct-10104	12	9	positive	positive	ADJ
ct-10104	12	10	attitude	attitude	NOUN
ct-10104	12	11	about	about	ADP
ct-10104	12	12	the	the	DET
ct-10104	12	13	practice	practice	NOUN
ct-10104	12	14	,	,	PUNCT
ct-10104	12	15	who	who	PRON
ct-10104	12	16	buys	buy	VERB
ct-10104	12	17	frequently	frequently	ADV
ct-10104	12	18	and	and	CCONJ
ct-10104	12	19	who	who	PRON
ct-10104	12	20	recommends	recommend	VERB
ct-10104	12	21	the	the	DET
ct-10104	12	22	practice	practice	NOUN
ct-10104	12	23	to	to	ADP
ct-10104	12	24	friends	friend	NOUN
ct-10104	12	25	and	and	CCONJ
ct-10104	12	26	colleges	college	NOUN
ct-10104	12	27	.	.	PUNCT
ct-10104	13	1	customer	customer	NOUN
ct-10104	13	2	loyalty	loyalty	NOUN
ct-10104	13	3	is	be	AUX
ct-10104	13	4	about	about	ADP
ct-10104	13	5	attracting	attract	VERB
ct-10104	13	6	the	the	DET
ct-10104	13	7	right	right	ADJ
ct-10104	13	8	customers	customer	NOUN
ct-10104	13	9	and	and	CCONJ
ct-10104	13	10	getting	get	VERB
ct-10104	13	11	them	they	PRON
ct-10104	13	12	to	to	PART
ct-10104	13	13	buy	buy	VERB
ct-10104	13	14	,	,	PUNCT
ct-10104	13	15	buy	buy	VERB
ct-10104	13	16	often	often	ADV
ct-10104	13	17	and	and	CCONJ
ct-10104	13	18	bring	bring	VERB
ct-10104	13	19	you	you	PRON
ct-10104	13	20	even	even	ADV
ct-10104	13	21	more	more	ADJ
ct-10104	13	22	customers	customer	NOUN
ct-10104	13	23	.	.	PUNCT
ct-10104	14	1	businesses	business	NOUN
ct-10104	14	2	with	with	ADP
ct-10104	14	3	loyal	loyal	ADJ
ct-10104	14	4	customers	customer	NOUN
ct-10104	14	5	grow	grow	VERB
ct-10104	14	6	,	,	PUNCT
ct-10104	14	7	on	on	ADP
ct-10104	14	8	average	average	ADJ
ct-10104	14	9	more	more	ADV
ct-10104	14	10	than	than	ADP
ct-10104	14	11	twice	twice	ADV
ct-10104	14	12	as	as	ADV
ct-10104	14	13	fast	fast	ADV
ct-10104	14	14	as	as	ADP
ct-10104	14	15	the	the	DET
ct-10104	14	16	industry	industry	NOUN
ct-10104	14	17	average	average	NOUN
ct-10104	14	18	.	.	PUNCT
ct-10104	15	1	in	in	ADP
ct-10104	15	2	fact	fact	NOUN
ct-10104	15	3	,	,	PUNCT
ct-10104	15	4	the	the	DET
ct-10104	15	5	probability	probability	NOUN
ct-10104	15	6	of	of	ADP
ct-10104	15	7	selling	sell	VERB
ct-10104	15	8	a	a	DET
ct-10104	15	9	product	product	NOUN
ct-10104	15	10	or	or	CCONJ
ct-10104	15	11	service	service	NOUN
ct-10104	15	12	to	to	ADP
ct-10104	15	13	loyal	loyal	ADJ
ct-10104	15	14	clients	client	NOUN
ct-10104	15	15	is	be	AUX
ct-10104	15	16	much	much	ADV
ct-10104	15	17	higher	high	ADJ
ct-10104	15	18	,	,	PUNCT
ct-10104	15	19	60	60	NUM
ct-10104	15	20	%	%	NOUN
ct-10104	15	21	to	to	PART
ct-10104	15	22	70	70	NUM
ct-10104	15	23	%	%	NOUN
ct-10104	15	24	,	,	PUNCT
ct-10104	15	25	compared	compare	VERB
ct-10104	15	26	to	to	ADP
ct-10104	15	27	former	former	ADJ
ct-10104	15	28	client	client	NOUN
ct-10104	15	29	,	,	PUNCT
ct-10104	15	30	20	20	NUM
ct-10104	15	31	%	%	NOUN
ct-10104	15	32	to	to	PART
ct-10104	15	33	40	40	NUM
ct-10104	15	34	%	%	NOUN
ct-10104	15	35	,	,	PUNCT
ct-10104	15	36	and	and	CCONJ
ct-10104	15	37	only	only	ADV
ct-10104	15	38	5	5	NUM
ct-10104	15	39	%	%	NOUN
ct-10104	15	40	to	to	PART
ct-10104	15	41	20	20	NUM
ct-10104	15	42	%	%	NOUN
ct-10104	15	43	for	for	ADP
ct-10104	15	44	a	a	DET
ct-10104	15	45	prospective	prospective	ADJ
ct-10104	15	46	client	client	NOUN
ct-10104	15	47	.	.	PUNCT
ct-10104	16	1	often	often	ADV
ct-10104	16	2	,	,	PUNCT
ct-10104	16	3	veterinary	veterinary	ADJ
ct-10104	16	4	practices	practice	NOUN
ct-10104	16	5	will	will	AUX
ct-10104	16	6	spend	spend	VERB
ct-10104	16	7	more	more	ADJ
ct-10104	16	8	of	of	ADP
ct-10104	16	9	their	their	PRON
ct-10104	16	10	time	time	NOUN
ct-10104	16	11	,	,	PUNCT
ct-10104	16	12	energy	energy	NOUN
ct-10104	16	13	and	and	CCONJ
ct-10104	16	14	money	money	NOUN
ct-10104	16	15	on	on	ADP
ct-10104	16	16	attracting	attract	VERB
ct-10104	16	17	new	new	ADJ
ct-10104	16	18	clients	client	NOUN
ct-10104	16	19	than	than	ADP
ct-10104	16	20	on	on	ADP
ct-10104	16	21	client	client	NOUN
ct-10104	16	22	loyalty	loyalty	NOUN
ct-10104	16	23	programs	program	NOUN
ct-10104	16	24	.	.	PUNCT
ct-10104	17	1	it	it	PRON
ct-10104	17	2	’s	’	VERB
ct-10104	17	3	time	time	NOUN
ct-10104	17	4	for	for	ADP
ct-10104	17	5	a	a	DET
ct-10104	17	6	paradigm	paradigm	NOUN
ct-10104	17	7	shift	shift	NOUN
ct-10104	17	8	.	.	PUNCT
ct-10104	18	1	our	our	PRON
ct-10104	18	2	focus	focus	NOUN
ct-10104	18	3	needs	need	VERB
ct-10104	18	4	to	to	PART
ct-10104	18	5	be	be	AUX
ct-10104	18	6	more	more	ADV
ct-10104	18	7	on	on	ADP
ct-10104	18	8	retaining	retain	VERB
ct-10104	18	9	customers	customer	NOUN
ct-10104	18	10	rather	rather	ADV
ct-10104	18	11	than	than	ADP
ct-10104	18	12	acquiring	acquire	VERB
ct-10104	18	13	new	new	ADJ
ct-10104	18	14	ones	one	NOUN
ct-10104	18	15	.	.	PUNCT
ct-10104	19	1	drivers	driver	NOUN
ct-10104	19	2	of	of	ADP
ct-10104	19	3	client	client	NOUN
ct-10104	19	4	loyalty	loyalty	NOUN
ct-10104	19	5	in	in	ADP
ct-10104	19	6	order	order	NOUN
ct-10104	19	7	to	to	PART
ct-10104	19	8	focus	focus	VERB
ct-10104	19	9	on	on	ADP
ct-10104	19	10	loyalty	loyalty	NOUN
ct-10104	19	11	we	we	PRON
ct-10104	19	12	must	must	AUX
ct-10104	19	13	understand	understand	VERB
ct-10104	19	14	what	what	PRON
ct-10104	19	15	drives	drive	VERB
ct-10104	19	16	it	it	PRON
ct-10104	19	17	.	.	PUNCT
ct-10104	20	1	customers	customer	NOUN
ct-10104	20	2	will	will	AUX
ct-10104	20	3	buy	buy	VERB
ct-10104	20	4	from	from	ADP
ct-10104	20	5	the	the	DET
ct-10104	20	6	practices	practice	NOUN
ct-10104	20	7	they	they	PRON
ct-10104	20	8	see	see	VERB
ct-10104	20	9	as	as	ADP
ct-10104	20	10	offering	offer	VERB
ct-10104	20	11	the	the	DET
ct-10104	20	12	highest	high	ADJ
ct-10104	20	13	perceived	perceive	VERB
ct-10104	20	14	value	value	NOUN
ct-10104	20	15	.	.	PUNCT
ct-10104	21	1	the	the	DET
ct-10104	21	2	cpv	cpv	PROPN
ct-10104	21	3	is	be	AUX
ct-10104	21	4	the	the	DET
ct-10104	21	5	difference	difference	NOUN
ct-10104	21	6	between	between	ADP
ct-10104	21	7	the	the	DET
ct-10104	21	8	customer	customer	NOUN
ct-10104	21	9	’s	’s	PART
ct-10104	21	10	evaluation	evaluation	NOUN
ct-10104	21	11	of	of	ADP
ct-10104	21	12	all	all	DET
ct-10104	21	13	the	the	DET
ct-10104	21	14	benefits	benefit	NOUN
ct-10104	21	15	and	and	CCONJ
ct-10104	21	16	all	all	DET
ct-10104	21	17	the	the	DET
ct-10104	21	18	costs	cost	NOUN
ct-10104	21	19	of	of	ADP
ct-10104	21	20	an	an	DET
ct-10104	21	21	offering	offering	NOUN
ct-10104	21	22	and	and	CCONJ
ct-10104	21	23	the	the	DET
ct-10104	21	24	perceived	perceive	VERB
ct-10104	21	25	alternatives	alternative	NOUN
ct-10104	21	26	.	.	PUNCT
ct-10104	22	1	cpv	cpv	NOUN
ct-10104	22	2	=	=	NOUN
ct-10104	22	3	total	total	NOUN
ct-10104	22	4	perceived	perceive	VERB
ct-10104	22	5	benefit	benefit	NOUN
ct-10104	22	6	total	total	NOUN
ct-10104	22	7	cost	cost	VERB
ct-10104	22	8	the	the	DET
ct-10104	22	9	total	total	ADJ
ct-10104	22	10	customer	customer	NOUN
ct-10104	22	11	value	value	NOUN
ct-10104	22	12	is	be	AUX
ct-10104	22	13	the	the	DET
ct-10104	22	14	perceived	perceive	VERB
ct-10104	22	15	monetary	monetary	ADJ
ct-10104	22	16	value	value	NOUN
ct-10104	22	17	of	of	ADP
ct-10104	22	18	the	the	DET
ct-10104	22	19	bundle	bundle	NOUN
ct-10104	22	20	of	of	ADP
ct-10104	22	21	economic	economic	ADJ
ct-10104	22	22	,	,	PUNCT
ct-10104	22	23	functional	functional	ADJ
ct-10104	22	24	,	,	PUNCT
ct-10104	22	25	and	and	CCONJ
ct-10104	22	26	psychological	psychological	ADJ
ct-10104	22	27	benefits	benefit	NOUN
ct-10104	22	28	the	the	DET
ct-10104	22	29	customer	customer	NOUN
ct-10104	22	30	expect	expect	VERB
ct-10104	22	31	from	from	ADP
ct-10104	22	32	a	a	DET
ct-10104	22	33	given	give	VERB
ct-10104	22	34	product	product	NOUN
ct-10104	22	35	or	or	CCONJ
ct-10104	22	36	service	service	NOUN
ct-10104	22	37	.	.	PUNCT
ct-10104	23	1	total	total	ADJ
ct-10104	23	2	customer	customer	NOUN
ct-10104	23	3	cost	cost	NOUN
ct-10104	23	4	is	be	AUX
ct-10104	23	5	the	the	DET
ct-10104	23	6	total	total	ADJ
ct-10104	23	7	costs	cost	NOUN
ct-10104	23	8	the	the	DET
ct-10104	23	9	customer	customer	NOUN
ct-10104	23	10	expect	expect	VERB
ct-10104	23	11	to	to	PART
ct-10104	23	12	incur	incur	VERB
ct-10104	23	13	in	in	ADP
ct-10104	23	14	evaluating	evaluate	VERB
ct-10104	23	15	,	,	PUNCT
ct-10104	23	16	obtaining	obtain	VERB
ct-10104	23	17	and	and	CCONJ
ct-10104	23	18	using	use	VERB
ct-10104	23	19	,	,	PUNCT
ct-10104	23	20	a	a	DET
ct-10104	23	21	given	give	VERB
ct-10104	23	22	product	product	NOUN
ct-10104	23	23	or	or	CCONJ
ct-10104	23	24	service	service	NOUN
ct-10104	23	25	.	.	PUNCT
ct-10104	24	1	several	several	ADJ
ct-10104	24	2	factors	factor	NOUN
ct-10104	24	3	can	can	AUX
ct-10104	24	4	influence	influence	VERB
ct-10104	24	5	the	the	DET
ct-10104	24	6	customer	customer	NOUN
ct-10104	24	7	’s	’s	PART
ct-10104	24	8	perceived	perceive	VERB
ct-10104	24	9	value	value	NOUN
ct-10104	24	10	of	of	ADP
ct-10104	24	11	a	a	DET
ct-10104	24	12	service	service	NOUN
ct-10104	24	13	.	.	PUNCT
ct-10104	25	1	these	these	PRON
ct-10104	25	2	include	include	VERB
ct-10104	25	3	:	:	PUNCT
ct-10104	25	4	•	•	ADJ
ct-10104	25	5	attitude	attitude	NOUN
ct-10104	25	6	about	about	ADP
ct-10104	25	7	the	the	DET
ct-10104	25	8	brand	brand	NOUN
ct-10104	25	9	,	,	PUNCT
ct-10104	25	10	quality	quality	NOUN
ct-10104	25	11	and	and	CCONJ
ct-10104	25	12	customer	customer	NOUN
ct-10104	25	13	focus	focus	VERB
ct-10104	25	14	•	•	NOUN
ct-10104	25	15	brand	brand	NOUN
ct-10104	25	16	image	image	NOUN
ct-10104	25	17	such	such	ADJ
ct-10104	25	18	industry	industry	NOUN
ct-10104	25	19	leader	leader	NOUN
ct-10104	25	20	,	,	PUNCT
ct-10104	25	21	trustworthy	trustworthy	ADJ
ct-10104	25	22	,	,	PUNCT
ct-10104	25	23	innovative	innovative	ADJ
ct-10104	25	24	•	•	NOUN
ct-10104	25	25	customer	customer	NOUN
ct-10104	25	26	experiences	experience	NOUN
ct-10104	25	27	perceived	perceive	VERB
ct-10104	25	28	quality	quality	NOUN
ct-10104	25	29	,	,	PUNCT
ct-10104	25	30	purchasing	purchasing	NOUN
ct-10104	25	31	process	process	NOUN
ct-10104	25	32	,	,	PUNCT
ct-10104	25	33	supportive	supportive	ADJ
ct-10104	25	34	,	,	PUNCT
ct-10104	25	35	caring	caring	ADJ
ct-10104	25	36	staff	staff	NOUN
ct-10104	25	37	,	,	PUNCT
ct-10104	25	38	and	and	CCONJ
ct-10104	25	39	service	service	NOUN
ct-10104	25	40	provided	provide	VERB
ct-10104	25	41	•	•	NOUN
ct-10104	25	42	perceived	perceive	VERB
ct-10104	25	43	value	value	NOUN
ct-10104	25	44	of	of	ADP
ct-10104	25	45	the	the	DET
ct-10104	25	46	product	product	NOUN
ct-10104	25	47	or	or	CCONJ
ct-10104	25	48	service	service	NOUN
ct-10104	25	49	received	receive	VERB
ct-10104	25	50	notice	notice	NOUN
ct-10104	25	51	that	that	SCONJ
ct-10104	25	52	the	the	DET
ct-10104	25	53	first	first	ADJ
ct-10104	25	54	thee	thee	NOUN
ct-10104	25	55	have	have	AUX
ct-10104	25	56	nothing	nothing	PRON
ct-10104	25	57	to	to	PART
ct-10104	25	58	do	do	VERB
ct-10104	25	59	with	with	ADP
ct-10104	25	60	price	price	NOUN
ct-10104	25	61	.	.	PUNCT
ct-10104	26	1	price	price	NOUN
ct-10104	26	2	is	be	AUX
ct-10104	26	3	important	important	ADJ
ct-10104	26	4	but	but	CCONJ
ct-10104	26	5	it	it	PRON
ct-10104	26	6	is	be	AUX
ct-10104	26	7	not	not	PART
ct-10104	26	8	the	the	DET
ct-10104	26	9	main	main	ADJ
ct-10104	26	10	thing	thing	NOUN
ct-10104	26	11	that	that	PRON
ct-10104	26	12	impact	impact	VERB
ct-10104	26	13	the	the	DET
ct-10104	26	14	customer	customer	NOUN
ct-10104	26	15	perceived	perceive	VERB
ct-10104	26	16	value	value	NOUN
ct-10104	26	17	.	.	PUNCT
ct-10104	27	1	emotions	emotion	NOUN
ct-10104	27	2	play	play	VERB
ct-10104	27	3	a	a	DET
ct-10104	27	4	much	much	ADV
ct-10104	27	5	bigger	big	ADJ
ct-10104	27	6	role	role	NOUN
ct-10104	27	7	than	than	ADP
ct-10104	27	8	price	price	NOUN
ct-10104	27	9	or	or	CCONJ
ct-10104	27	10	even	even	ADV
ct-10104	27	11	quality	quality	NOUN
ct-10104	27	12	.	.	PUNCT
ct-10104	28	1	yet	yet	ADV
ct-10104	28	2	,	,	PUNCT
ct-10104	28	3	traditional	traditional	ADJ
ct-10104	28	4	customer	customer	NOUN
ct-10104	28	5	loyalty	loyalty	NOUN
ct-10104	28	6	programs	program	NOUN
ct-10104	28	7	have	have	AUX
ct-10104	28	8	focused	focus	VERB
ct-10104	28	9	almost	almost	ADV
ct-10104	28	10	exclusively	exclusively	ADV
ct-10104	28	11	on	on	ADP
ct-10104	28	12	lowering	lower	VERB
ct-10104	28	13	the	the	DET
ct-10104	28	14	price	price	NOUN
ct-10104	28	15	in	in	ADP
ct-10104	28	16	the	the	DET
ct-10104	28	17	form	form	NOUN
ct-10104	28	18	of	of	ADP
ct-10104	28	19	discounts	discount	NOUN
ct-10104	28	20	.	.	PUNCT
ct-10104	29	1	clinical	clinical	ADJ
ct-10104	29	2	theriogenology	theriogenology	NOUN
ct-10104	29	3	•	•	NOUN
ct-10104	29	4	volume	volume	NOUN
ct-10104	29	5	7	7	NUM
ct-10104	29	6	,	,	PUNCT
ct-10104	29	7	number	number	NOUN
ct-10104	29	8	4	4	NUM
ct-10104	29	9	•	•	NOUN
ct-10104	29	10	december	december	PROPN
ct-10104	29	11	2015439	2015439	NUM
ct-10104	29	12	pricing	pricing	NOUN
ct-10104	29	13	strategies	strategy	NOUN
ct-10104	29	14	for	for	ADP
ct-10104	29	15	customer	customer	NOUN
ct-10104	29	16	loyalty	loyalty	NOUN
ct-10104	29	17	in	in	ADP
ct-10104	29	18	veterinary	veterinary	ADJ
ct-10104	29	19	medicine	medicine	NOUN
ct-10104	29	20	it	it	PRON
ct-10104	29	21	is	be	AUX
ct-10104	29	22	important	important	ADJ
ct-10104	29	23	to	to	PART
ct-10104	29	24	remember	remember	VERB
ct-10104	29	25	that	that	SCONJ
ct-10104	29	26	while	while	SCONJ
ct-10104	29	27	discounts	discount	NOUN
ct-10104	29	28	have	have	VERB
ct-10104	29	29	a	a	DET
ct-10104	29	30	high	high	ADJ
ct-10104	29	31	value	value	NOUN
ct-10104	29	32	for	for	ADP
ct-10104	29	33	most	most	ADJ
ct-10104	29	34	customers	customer	NOUN
ct-10104	29	35	(	(	PUNCT
ct-10104	29	36	everyone	everyone	PRON
ct-10104	29	37	loves	love	VERB
ct-10104	29	38	to	to	PART
ct-10104	29	39	save	save	VERB
ct-10104	29	40	money	money	NOUN
ct-10104	29	41	)	)	PUNCT
ct-10104	29	42	they	they	PRON
ct-10104	29	43	alone	alone	ADV
ct-10104	29	44	do	do	AUX
ct-10104	29	45	not	not	PART
ct-10104	29	46	create	create	VERB
ct-10104	29	47	loyalty	loyalty	NOUN
ct-10104	29	48	.	.	PUNCT
ct-10104	30	1	discounts	discount	NOUN
ct-10104	30	2	attract	attract	VERB
ct-10104	30	3	bargain	bargain	NOUN
ct-10104	30	4	hunters	hunter	NOUN
ct-10104	30	5	who	who	PRON
ct-10104	30	6	are	be	AUX
ct-10104	30	7	easily	easily	ADV
ct-10104	30	8	lured	lure	VERB
ct-10104	30	9	away	away	ADV
ct-10104	30	10	from	from	ADP
ct-10104	30	11	the	the	DET
ct-10104	30	12	practice	practice	NOUN
ct-10104	30	13	by	by	ADP
ct-10104	30	14	someone	someone	PRON
ct-10104	30	15	offering	offer	VERB
ct-10104	30	16	a	a	DET
ct-10104	30	17	better	well	ADJ
ct-10104	30	18	discount	discount	NOUN
ct-10104	30	19	.	.	PUNCT
ct-10104	31	1	remember	remember	VERB
ct-10104	31	2	customer	customer	NOUN
ct-10104	31	3	loyalty	loyalty	NOUN
ct-10104	31	4	can	can	AUX
ct-10104	31	5	not	not	PART
ct-10104	31	6	be	be	AUX
ct-10104	31	7	bought	buy	VERB
ct-10104	31	8	.	.	PUNCT
ct-10104	32	1	it	it	PRON
ct-10104	32	2	must	must	AUX
ct-10104	32	3	be	be	AUX
ct-10104	32	4	earned	earn	VERB
ct-10104	32	5	over	over	ADP
ct-10104	32	6	time	time	NOUN
ct-10104	32	7	with	with	ADP
ct-10104	32	8	good	good	ADJ
ct-10104	32	9	value	value	NOUN
ct-10104	32	10	for	for	ADP
ct-10104	32	11	the	the	DET
ct-10104	32	12	money	money	NOUN
ct-10104	32	13	,	,	PUNCT
ct-10104	32	14	superior	superior	ADJ
ct-10104	32	15	products	product	NOUN
ct-10104	32	16	or	or	CCONJ
ct-10104	32	17	services	service	NOUN
ct-10104	32	18	and	and	CCONJ
ct-10104	32	19	the	the	DET
ct-10104	32	20	integrity	integrity	NOUN
ct-10104	32	21	of	of	ADP
ct-10104	32	22	the	the	DET
ct-10104	32	23	practice	practice	NOUN
ct-10104	32	24	.	.	PUNCT
ct-10104	33	1	this	this	PRON
ct-10104	33	2	means	mean	VERB
ct-10104	33	3	long	long	ADJ
ct-10104	33	4	-	-	PUNCT
ct-10104	33	5	term	term	NOUN
ct-10104	33	6	loyalty	loyalty	NOUN
ct-10104	33	7	must	must	AUX
ct-10104	33	8	be	be	AUX
ct-10104	33	9	developed	develop	VERB
ct-10104	33	10	at	at	ADP
ct-10104	33	11	the	the	DET
ct-10104	33	12	emotional	emotional	ADJ
ct-10104	33	13	level	level	NOUN
ct-10104	33	14	.	.	PUNCT
ct-10104	34	1	it	it	PRON
ct-10104	34	2	must	must	AUX
ct-10104	34	3	also	also	ADV
ct-10104	34	4	be	be	AUX
ct-10104	34	5	noted	note	VERB
ct-10104	34	6	that	that	SCONJ
ct-10104	34	7	giving	give	VERB
ct-10104	34	8	a	a	DET
ct-10104	34	9	discount	discount	NOUN
ct-10104	34	10	is	be	AUX
ct-10104	34	11	giving	give	VERB
ct-10104	34	12	away	away	ADP
ct-10104	34	13	pure	pure	ADJ
ct-10104	34	14	profit	profit	NOUN
ct-10104	34	15	with	with	ADP
ct-10104	34	16	no	no	DET
ct-10104	34	17	certainty	certainty	NOUN
ct-10104	34	18	that	that	SCONJ
ct-10104	34	19	there	there	PRON
ct-10104	34	20	will	will	AUX
ct-10104	34	21	be	be	AUX
ct-10104	34	22	an	an	DET
ct-10104	34	23	increase	increase	NOUN
ct-10104	34	24	in	in	ADP
ct-10104	34	25	volume	volume	NOUN
ct-10104	34	26	to	to	PART
ct-10104	34	27	compensate	compensate	VERB
ct-10104	34	28	for	for	ADP
ct-10104	34	29	the	the	DET
ct-10104	34	30	discount	discount	NOUN
ct-10104	34	31	given	give	VERB
ct-10104	34	32	.	.	PUNCT
ct-10104	35	1	therefore	therefore	ADV
ct-10104	35	2	,	,	PUNCT
ct-10104	35	3	smart	smart	ADJ
ct-10104	35	4	practice	practice	NOUN
ct-10104	35	5	managers	manager	NOUN
ct-10104	35	6	will	will	AUX
ct-10104	35	7	use	use	VERB
ct-10104	35	8	more	more	ADV
ct-10104	35	9	sophisticated	sophisticated	ADJ
ct-10104	35	10	pricing	pricing	NOUN
ct-10104	35	11	methods	method	NOUN
ct-10104	35	12	that	that	PRON
ct-10104	35	13	make	make	VERB
ct-10104	35	14	customers	customer	NOUN
ct-10104	35	15	earn	earn	VERB
ct-10104	35	16	discounts	discount	NOUN
ct-10104	35	17	rather	rather	ADV
ct-10104	35	18	simply	simply	ADV
ct-10104	35	19	giving	give	VERB
ct-10104	35	20	them	they	PRON
ct-10104	35	21	away	away	ADV
ct-10104	35	22	.	.	PUNCT
ct-10104	36	1	discounts	discount	NOUN
ct-10104	36	2	should	should	AUX
ct-10104	36	3	be	be	AUX
ct-10104	36	4	used	use	VERB
ct-10104	36	5	to	to	PART
ct-10104	36	6	reward	reward	VERB
ct-10104	36	7	customers	customer	NOUN
ct-10104	36	8	and	and	CCONJ
ct-10104	36	9	to	to	PART
ct-10104	36	10	direct	direct	VERB
ct-10104	36	11	their	their	PRON
ct-10104	36	12	behavior	behavior	NOUN
ct-10104	36	13	.	.	PUNCT
ct-10104	37	1	to	to	PART
ct-10104	37	2	achieve	achieve	VERB
ct-10104	37	3	this	this	PRON
ct-10104	37	4	there	there	PRON
ct-10104	37	5	are	be	VERB
ct-10104	37	6	several	several	ADJ
ct-10104	37	7	pricing	pricing	NOUN
ct-10104	37	8	strategies	strategy	NOUN
ct-10104	37	9	we	we	PRON
ct-10104	37	10	can	can	AUX
ct-10104	37	11	employ	employ	VERB
ct-10104	37	12	.	.	PUNCT
ct-10104	38	1	the	the	DET
ct-10104	38	2	ones	one	NOUN
ct-10104	38	3	most	most	ADV
ct-10104	38	4	commonly	commonly	ADV
ct-10104	38	5	used	use	VERB
ct-10104	38	6	in	in	ADP
ct-10104	38	7	veterinary	veterinary	ADJ
ct-10104	38	8	medicine	medicine	NOUN
ct-10104	38	9	described	describe	VERB
ct-10104	38	10	below	below	ADP
ct-10104	38	11	:	:	PUNCT
ct-10104	38	12	1	1	X
ct-10104	38	13	.	.	X
ct-10104	38	14	multi	multi	ADJ
ct-10104	38	15	-	-	ADJ
ct-10104	38	16	step	step	ADJ
ct-10104	38	17	quantity	quantity	NOUN
ct-10104	38	18	discounts	discount	NOUN
ct-10104	38	19	this	this	DET
ct-10104	38	20	strategy	strategy	NOUN
ct-10104	38	21	offers	offer	VERB
ct-10104	38	22	increasing	increase	VERB
ct-10104	38	23	discounts	discount	NOUN
ct-10104	38	24	at	at	ADP
ct-10104	38	25	higher	high	ADJ
ct-10104	38	26	purchase	purchase	NOUN
ct-10104	38	27	levels	level	NOUN
ct-10104	38	28	.	.	PUNCT
ct-10104	39	1	as	as	ADP
ct-10104	39	2	the	the	DET
ct-10104	39	3	purchased	purchase	VERB
ct-10104	39	4	quantity	quantity	NOUN
ct-10104	39	5	increases	increase	NOUN
ct-10104	39	6	,	,	PUNCT
ct-10104	39	7	the	the	DET
ct-10104	39	8	discount	discount	NOUN
ct-10104	39	9	is	be	AUX
ct-10104	39	10	also	also	ADV
ct-10104	39	11	increased	increase	VERB
ct-10104	39	12	progressively	progressively	ADV
ct-10104	39	13	.	.	PUNCT
ct-10104	40	1	this	this	PRON
ct-10104	40	2	encourages	encourage	VERB
ct-10104	40	3	increased	increase	VERB
ct-10104	40	4	purchases	purchase	NOUN
ct-10104	40	5	,	,	PUNCT
ct-10104	40	6	as	as	SCONJ
ct-10104	40	7	the	the	DET
ct-10104	40	8	next	next	ADJ
ct-10104	40	9	discount	discount	NOUN
ct-10104	40	10	level	level	NOUN
ct-10104	40	11	is	be	AUX
ct-10104	40	12	easily	easily	ADV
ct-10104	40	13	attainable	attainable	ADJ
ct-10104	40	14	.	.	PUNCT
ct-10104	41	1	however	however	ADV
ct-10104	41	2	,	,	PUNCT
ct-10104	41	3	because	because	SCONJ
ct-10104	41	4	the	the	DET
ct-10104	41	5	discount	discount	NOUN
ct-10104	41	6	starts	start	VERB
ct-10104	41	7	lower	lower	ADV
ct-10104	41	8	and	and	CCONJ
ct-10104	41	9	increases	increase	NOUN
ct-10104	41	10	as	as	SCONJ
ct-10104	41	11	the	the	DET
ct-10104	41	12	quantity	quantity	NOUN
ct-10104	41	13	increases	increase	VERB
ct-10104	41	14	the	the	DET
ct-10104	41	15	average	average	ADJ
ct-10104	41	16	discount	discount	NOUN
ct-10104	41	17	given	give	VERB
ct-10104	41	18	is	be	AUX
ct-10104	41	19	lower	low	ADJ
ct-10104	41	20	than	than	ADP
ct-10104	41	21	the	the	DET
ct-10104	41	22	current	current	ADJ
ct-10104	41	23	discount	discount	NOUN
ct-10104	41	24	.	.	PUNCT
ct-10104	42	1	2	2	X
ct-10104	42	2	.	.	X
ct-10104	42	3	multi	multi	ADJ
ct-10104	42	4	-	-	ADJ
ct-10104	42	5	product	product	ADJ
ct-10104	42	6	pricing	pricing	NOUN
ct-10104	42	7	there	there	PRON
ct-10104	42	8	are	be	VERB
ct-10104	42	9	two	two	NUM
ct-10104	42	10	types	type	NOUN
ct-10104	42	11	of	of	ADP
ct-10104	42	12	discounts	discount	NOUN
ct-10104	42	13	in	in	ADP
ct-10104	42	14	this	this	DET
ct-10104	42	15	category	category	NOUN
ct-10104	42	16	.	.	PUNCT
ct-10104	43	1	the	the	DET
ct-10104	43	2	first	first	ADJ
ct-10104	43	3	is	be	AUX
ct-10104	43	4	“	"	PUNCT
ct-10104	43	5	tie	tie	NOUN
ct-10104	43	6	-	-	PUNCT
ct-10104	43	7	in	in	ADP
ct-10104	43	8	sales	sale	NOUN
ct-10104	43	9	”	"	PUNCT
ct-10104	43	10	is	be	AUX
ct-10104	43	11	where	where	SCONJ
ct-10104	43	12	a	a	DET
ct-10104	43	13	strongly	strongly	ADV
ct-10104	43	14	discounted	discount	VERB
ct-10104	43	15	sale	sale	NOUN
ct-10104	43	16	of	of	ADP
ct-10104	43	17	the	the	DET
ct-10104	43	18	main	main	ADJ
ct-10104	43	19	product	product	NOUN
ct-10104	43	20	/	/	SYM
ct-10104	43	21	service	service	NOUN
ct-10104	43	22	is	be	AUX
ct-10104	43	23	linked	link	VERB
ct-10104	43	24	to	to	ADP
ct-10104	43	25	a	a	DET
ct-10104	43	26	longerterm	longerterm	NOUN
ct-10104	43	27	agreement	agreement	NOUN
ct-10104	43	28	to	to	PART
ct-10104	43	29	purchase	purchase	VERB
ct-10104	43	30	complimentary	complimentary	ADJ
ct-10104	43	31	products	product	NOUN
ct-10104	43	32	or	or	CCONJ
ct-10104	43	33	services	service	NOUN
ct-10104	43	34	.	.	PUNCT
ct-10104	44	1	the	the	DET
ct-10104	44	2	main	main	ADJ
ct-10104	44	3	product	product	NOUN
ct-10104	44	4	may	may	AUX
ct-10104	44	5	even	even	ADV
ct-10104	44	6	be	be	AUX
ct-10104	44	7	sold	sell	VERB
ct-10104	44	8	as	as	ADP
ct-10104	44	9	a	a	DET
ct-10104	44	10	loss	loss	NOUN
ct-10104	44	11	leader	leader	NOUN
ct-10104	44	12	.	.	PUNCT
ct-10104	45	1	with	with	ADP
ct-10104	45	2	this	this	DET
ct-10104	45	3	strategy	strategy	NOUN
ct-10104	45	4	a	a	DET
ct-10104	45	5	regular	regular	ADJ
ct-10104	45	6	stream	stream	NOUN
ct-10104	45	7	of	of	ADP
ct-10104	45	8	income	income	NOUN
ct-10104	45	9	is	be	AUX
ct-10104	45	10	offset	offset	VERB
ct-10104	45	11	the	the	DET
ct-10104	45	12	discounted	discount	VERB
ct-10104	45	13	product	product	NOUN
ct-10104	45	14	or	or	CCONJ
ct-10104	45	15	service	service	NOUN
ct-10104	45	16	.	.	PUNCT
ct-10104	46	1	this	this	PRON
ct-10104	46	2	means	mean	VERB
ct-10104	46	3	the	the	DET
ct-10104	46	4	loyalty	loyalty	NOUN
ct-10104	46	5	effect	effect	NOUN
ct-10104	46	6	is	be	AUX
ct-10104	46	7	very	very	ADV
ct-10104	46	8	strong	strong	ADJ
ct-10104	46	9	although	although	SCONJ
ct-10104	46	10	additional	additional	ADJ
ct-10104	46	11	action	action	NOUN
ct-10104	46	12	will	will	AUX
ct-10104	46	13	be	be	AUX
ct-10104	46	14	required	require	VERB
ct-10104	46	15	at	at	ADP
ct-10104	46	16	the	the	DET
ct-10104	46	17	end	end	NOUN
ct-10104	46	18	of	of	ADP
ct-10104	46	19	the	the	DET
ct-10104	46	20	agreement	agreement	NOUN
ct-10104	46	21	.	.	PUNCT
ct-10104	47	1	the	the	DET
ct-10104	47	2	second	second	ADJ
ct-10104	47	3	type	type	NOUN
ct-10104	47	4	,	,	PUNCT
ct-10104	47	5	“	"	PUNCT
ct-10104	47	6	price	price	NOUN
ct-10104	47	7	/	/	SYM
ct-10104	47	8	product	product	NOUN
ct-10104	47	9	bundling	bundle	VERB
ct-10104	47	10	,	,	PUNCT
ct-10104	47	11	”	"	PUNCT
ct-10104	47	12	combines	combine	VERB
ct-10104	47	13	products	product	NOUN
ct-10104	47	14	and	and	CCONJ
ct-10104	47	15	services	service	NOUN
ct-10104	47	16	that	that	PRON
ct-10104	47	17	are	be	AUX
ct-10104	47	18	generally	generally	ADV
ct-10104	47	19	sold	sell	VERB
ct-10104	47	20	separately	separately	ADV
ct-10104	47	21	.	.	PUNCT
ct-10104	48	1	the	the	DET
ct-10104	48	2	bundle	bundle	NOUN
ct-10104	48	3	is	be	AUX
ct-10104	48	4	sold	sell	VERB
ct-10104	48	5	at	at	ADP
ct-10104	48	6	a	a	DET
ct-10104	48	7	significant	significant	ADJ
ct-10104	48	8	discount	discount	NOUN
ct-10104	48	9	versus	versus	ADP
ct-10104	48	10	the	the	DET
ct-10104	48	11	sum	sum	NOUN
ct-10104	48	12	of	of	ADP
ct-10104	48	13	the	the	DET
ct-10104	48	14	prices	price	NOUN
ct-10104	48	15	for	for	ADP
ct-10104	48	16	the	the	DET
ct-10104	48	17	individual	individual	ADJ
ct-10104	48	18	products	product	NOUN
ct-10104	48	19	.	.	PUNCT
ct-10104	49	1	3	3	X
ct-10104	49	2	.	.	X
ct-10104	49	3	multi	multi	ADJ
ct-10104	49	4	-	-	ADJ
ct-10104	49	5	person	person	NOUN
ct-10104	49	6	discounts	discount	NOUN
ct-10104	49	7	with	with	ADP
ct-10104	49	8	this	this	DET
ct-10104	49	9	strategy	strategy	NOUN
ct-10104	49	10	a	a	DET
ct-10104	49	11	discount	discount	NOUN
ct-10104	49	12	is	be	AUX
ct-10104	49	13	not	not	PART
ct-10104	49	14	offered	offer	VERB
ct-10104	49	15	to	to	ADP
ct-10104	49	16	the	the	DET
ct-10104	49	17	main	main	ADJ
ct-10104	49	18	buyer	buyer	NOUN
ct-10104	49	19	but	but	CCONJ
ct-10104	49	20	to	to	ADP
ct-10104	49	21	an	an	DET
ct-10104	49	22	additional	additional	ADJ
ct-10104	49	23	buyer	buyer	NOUN
ct-10104	49	24	if	if	SCONJ
ct-10104	49	25	their	their	PRON
ct-10104	49	26	purchases	purchase	NOUN
ct-10104	49	27	are	be	AUX
ct-10104	49	28	tied	tie	VERB
ct-10104	49	29	together	together	ADV
ct-10104	49	30	.	.	PUNCT
ct-10104	50	1	here	here	ADV
ct-10104	50	2	the	the	DET
ct-10104	50	3	loyalty	loyalty	NOUN
ct-10104	50	4	program	program	NOUN
ct-10104	50	5	is	be	AUX
ct-10104	50	6	aimed	aim	VERB
ct-10104	50	7	at	at	ADP
ct-10104	50	8	the	the	DET
ct-10104	50	9	additional	additional	ADJ
ct-10104	50	10	participants	participant	NOUN
ct-10104	50	11	as	as	ADV
ct-10104	50	12	well	well	ADV
ct-10104	50	13	as	as	ADP
ct-10104	50	14	the	the	DET
ct-10104	50	15	main	main	ADJ
ct-10104	50	16	purchaser	purchaser	NOUN
ct-10104	50	17	.	.	PUNCT
ct-10104	51	1	this	this	PRON
ct-10104	51	2	creates	create	VERB
ct-10104	51	3	a	a	DET
ct-10104	51	4	price	price	NOUN
ct-10104	51	5	advantage	advantage	NOUN
ct-10104	51	6	for	for	ADP
ct-10104	51	7	the	the	DET
ct-10104	51	8	entire	entire	ADJ
ct-10104	51	9	group	group	NOUN
ct-10104	51	10	.	.	PUNCT
ct-10104	52	1	multi	multi	ADJ
ct-10104	52	2	-	-	ADJ
ct-10104	52	3	person	person	ADJ
ct-10104	52	4	discounts	discount	NOUN
ct-10104	52	5	are	be	AUX
ct-10104	52	6	used	use	VERB
ct-10104	52	7	for	for	ADP
ct-10104	52	8	revenue	revenue	NOUN
ct-10104	52	9	maximization	maximization	NOUN
ct-10104	52	10	and	and	CCONJ
ct-10104	52	11	are	be	AUX
ct-10104	52	12	ideal	ideal	ADJ
ct-10104	52	13	for	for	ADP
ct-10104	52	14	companies	company	NOUN
ct-10104	52	15	/	/	SYM
ct-10104	52	16	industries	industry	NOUN
ct-10104	52	17	with	with	ADP
ct-10104	52	18	low	low	ADJ
ct-10104	52	19	variable	variable	ADJ
ct-10104	52	20	cost	cost	NOUN
ct-10104	52	21	and	and	CCONJ
ct-10104	52	22	high	high	ADJ
ct-10104	52	23	fixed	fix	VERB
ct-10104	52	24	costs	cost	NOUN
ct-10104	52	25	such	such	ADJ
ct-10104	52	26	as	as	ADP
ct-10104	52	27	veterinary	veterinary	ADJ
ct-10104	52	28	medicine	medicine	NOUN
ct-10104	52	29	.	.	PUNCT
ct-10104	53	1	4	4	X
ct-10104	53	2	.	.	X
ct-10104	53	3	the	the	DET
ct-10104	53	4	two	two	NUM
ct-10104	53	5	-	-	PUNCT
ct-10104	53	6	part	part	NOUN
ct-10104	53	7	tariff	tariff	NOUN
ct-10104	53	8	a	a	DET
ct-10104	53	9	mixture	mixture	NOUN
ct-10104	53	10	of	of	ADP
ct-10104	53	11	an	an	DET
ct-10104	53	12	up	up	ADJ
ct-10104	53	13	-	-	PUNCT
ct-10104	53	14	front	front	NOUN
ct-10104	53	15	flat	flat	ADJ
ct-10104	53	16	payment	payment	NOUN
ct-10104	53	17	and	and	CCONJ
ct-10104	53	18	subsequent	subsequent	ADJ
ct-10104	53	19	discounts	discount	NOUN
ct-10104	53	20	spread	spread	VERB
ct-10104	53	21	out	out	ADP
ct-10104	53	22	over	over	ADP
ct-10104	53	23	a	a	DET
ct-10104	53	24	fixed	fix	VERB
ct-10104	53	25	period	period	NOUN
ct-10104	53	26	of	of	ADP
ct-10104	53	27	time	time	NOUN
ct-10104	53	28	.	.	PUNCT
ct-10104	54	1	each	each	PRON
ct-10104	54	2	of	of	ADP
ct-10104	54	3	these	these	PRON
ct-10104	54	4	will	will	AUX
ct-10104	54	5	be	be	AUX
ct-10104	54	6	discussed	discuss	VERB
ct-10104	54	7	in	in	ADP
ct-10104	54	8	detail	detail	NOUN
ct-10104	54	9	in	in	ADP
ct-10104	54	10	the	the	DET
ct-10104	54	11	presentation	presentation	NOUN
ct-10104	54	12	with	with	ADP
ct-10104	54	13	several	several	ADJ
ct-10104	54	14	examples	example	NOUN
ct-10104	54	15	of	of	ADP
ct-10104	54	16	each	each	PRON
ct-10104	54	17	for	for	ADP
ct-10104	54	18	discussion	discussion	NOUN
ct-10104	54	19	purposes	purpose	NOUN
ct-10104	54	20	.	.	PUNCT
ct-10104	55	1	determining	determine	VERB
ct-10104	55	2	price	price	NOUN
ct-10104	55	3	(	(	PUNCT
ct-10104	55	4	how	how	SCONJ
ct-10104	55	5	to	to	PART
ct-10104	55	6	properly	properly	ADV
ct-10104	55	7	set	set	VERB
ct-10104	55	8	fees	fee	NOUN
ct-10104	55	9	)	)	PUNCT
ct-10104	55	10	before	before	ADP
ct-10104	55	11	implementing	implement	VERB
ct-10104	55	12	any	any	DET
ct-10104	55	13	discount	discount	NOUN
ct-10104	55	14	program	program	NOUN
ct-10104	55	15	it	it	PRON
ct-10104	55	16	is	be	AUX
ct-10104	55	17	critical	critical	ADJ
ct-10104	55	18	a	a	DET
ct-10104	55	19	manager	manager	NOUN
ct-10104	55	20	understands	understand	VERB
ct-10104	55	21	their	their	PRON
ct-10104	55	22	cost	cost	NOUN
ct-10104	55	23	of	of	ADP
ct-10104	55	24	providing	provide	VERB
ct-10104	55	25	a	a	DET
ct-10104	55	26	good	good	NOUN
ct-10104	55	27	or	or	CCONJ
ct-10104	55	28	service	service	NOUN
ct-10104	55	29	.	.	PUNCT
ct-10104	56	1	the	the	DET
ct-10104	56	2	remainder	remainder	NOUN
ct-10104	56	3	of	of	ADP
ct-10104	56	4	this	this	DET
ct-10104	56	5	presentation	presentation	NOUN
ct-10104	56	6	will	will	AUX
ct-10104	56	7	focus	focus	VERB
ct-10104	56	8	on	on	ADP
ct-10104	56	9	determining	determine	VERB
ct-10104	56	10	the	the	DET
ct-10104	56	11	total	total	ADJ
ct-10104	56	12	cost	cost	NOUN
ct-10104	56	13	of	of	ADP
ct-10104	56	14	providing	provide	VERB
ct-10104	56	15	goods	good	NOUN
ct-10104	56	16	and	and	CCONJ
ct-10104	56	17	services	service	NOUN
ct-10104	56	18	and	and	CCONJ
ct-10104	56	19	then	then	ADV
ct-10104	56	20	setting	set	VERB
ct-10104	56	21	fees	fee	NOUN
ct-10104	56	22	based	base	VERB
ct-10104	56	23	upon	upon	SCONJ
ct-10104	56	24	the	the	DET
ct-10104	56	25	actual	actual	ADJ
ct-10104	56	26	cost	cost	NOUN
ct-10104	56	27	plus	plus	CCONJ
ct-10104	56	28	a	a	DET
ct-10104	56	29	reasonable	reasonable	ADJ
ct-10104	56	30	profit	profit	NOUN
ct-10104	56	31	margin	margin	NOUN
ct-10104	56	32	.	.	PUNCT
ct-10104	57	1	this	this	DET
ct-10104	57	2	portion	portion	NOUN
ct-10104	57	3	of	of	ADP
ct-10104	57	4	talk	talk	NOUN
ct-10104	57	5	is	be	AUX
ct-10104	57	6	an	an	DET
ct-10104	57	7	interactive	interactive	ADJ
ct-10104	57	8	session	session	NOUN
ct-10104	57	9	designed	design	VERB
ct-10104	57	10	to	to	PART
ct-10104	57	11	help	help	VERB
ct-10104	57	12	veterinarians	veterinarian	NOUN
ct-10104	57	13	and	and	CCONJ
ct-10104	57	14	practice	practice	NOUN
ct-10104	57	15	managers	manager	NOUN
ct-10104	57	16	better	well	ADV
ct-10104	57	17	understand	understand	VERB
ct-10104	57	18	the	the	DET
ct-10104	57	19	true	true	ADJ
ct-10104	57	20	cost	cost	NOUN
ct-10104	57	21	of	of	ADP
ct-10104	57	22	doing	do	VERB
ct-10104	57	23	business	business	NOUN
ct-10104	57	24	.	.	PUNCT
ct-10104	58	1	we	we	PRON
ct-10104	58	2	will	will	AUX
ct-10104	58	3	use	use	VERB
ct-10104	58	4	a	a	DET
ct-10104	58	5	hypothetical	hypothetical	ADJ
ct-10104	58	6	income	income	NOUN
ct-10104	58	7	statement	statement	NOUN
ct-10104	58	8	to	to	PART
ct-10104	58	9	determine	determine	VERB
ct-10104	58	10	the	the	DET
ct-10104	58	11	direct	direct	ADJ
ct-10104	58	12	variable	variable	NOUN
ct-10104	58	13	and	and	CCONJ
ct-10104	58	14	fixed	fix	VERB
ct-10104	58	15	costs	cost	NOUN
ct-10104	58	16	that	that	PRON
ct-10104	58	17	must	must	AUX
ct-10104	58	18	calculated	calculate	VERB
ct-10104	58	19	when	when	SCONJ
ct-10104	58	20	setting	set	VERB
ct-10104	58	21	fees	fee	NOUN
ct-10104	58	22	.	.	PUNCT
ct-10104	59	1	in	in	ADP
ct-10104	59	2	addition	addition	NOUN
ct-10104	59	3	,	,	PUNCT
ct-10104	59	4	we	we	PRON
ct-10104	59	5	will	will	AUX
ct-10104	59	6	apply	apply	VERB
ct-10104	59	7	these	these	DET
ct-10104	59	8	concepts	concept	NOUN
ct-10104	59	9	to	to	PART
ct-10104	59	10	set	set	VERB
ct-10104	59	11	fees	fee	NOUN
ct-10104	59	12	both	both	CCONJ
ct-10104	59	13	professional	professional	ADJ
ct-10104	59	14	service	service	NOUN
ct-10104	59	15	and	and	CCONJ
ct-10104	59	16	product	product	NOUN
ct-10104	59	17	fees	fee	NOUN
ct-10104	59	18	common	common	ADJ
ct-10104	59	19	in	in	ADP
ct-10104	59	20	almost	almost	ADV
ct-10104	59	21	any	any	PRON
ct-10104	59	22	veterinary	veterinary	ADJ
ct-10104	59	23	practice	practice	NOUN
ct-10104	59	24	.	.	PUNCT
ct-10104	60	1	summary	summary	VERB
ct-10104	60	2	the	the	DET
ct-10104	60	3	ultimate	ultimate	ADJ
ct-10104	60	4	goal	goal	NOUN
ct-10104	60	5	of	of	ADP
ct-10104	60	6	any	any	DET
ct-10104	60	7	customer	customer	NOUN
ct-10104	60	8	loyalty	loyalty	NOUN
ct-10104	60	9	program	program	NOUN
ct-10104	60	10	or	or	CCONJ
ct-10104	60	11	pricing	pricing	NOUN
ct-10104	60	12	strategy	strategy	NOUN
ct-10104	60	13	is	be	AUX
ct-10104	60	14	to	to	PART
ct-10104	60	15	maximize	maximize	VERB
ct-10104	60	16	profits	profit	NOUN
ct-10104	60	17	.	.	PUNCT
ct-10104	61	1	in	in	ADP
ct-10104	61	2	order	order	NOUN
ct-10104	61	3	to	to	PART
ct-10104	61	4	implement	implement	VERB
ct-10104	61	5	the	the	DET
ct-10104	61	6	right	right	ADJ
ct-10104	61	7	strategy	strategy	NOUN
ct-10104	61	8	in	in	ADP
ct-10104	61	9	-	-	PUNCT
ct-10104	61	10	depth	depth	NOUN
ct-10104	61	11	analysis	analysis	NOUN
ct-10104	61	12	is	be	AUX
ct-10104	61	13	needed	need	VERB
ct-10104	61	14	.	.	PUNCT
ct-10104	62	1	rather	rather	ADV
ct-10104	62	2	than	than	ADP
ct-10104	62	3	cutting	cut	VERB
ct-10104	62	4	into	into	ADP
ct-10104	62	5	profits	profit	NOUN
ct-10104	62	6	by	by	ADP
ct-10104	62	7	simply	simply	ADV
ct-10104	62	8	discounting	discount	VERB
ct-10104	62	9	this	this	DET
ct-10104	62	10	thorough	thorough	ADJ
ct-10104	62	11	preparation	preparation	NOUN
ct-10104	62	12	will	will	AUX
ct-10104	62	13	be	be	AUX
ct-10104	62	14	rewarded	reward	VERB
ct-10104	62	15	with	with	ADP
ct-10104	62	16	higher	high	ADJ
ct-10104	62	17	profits	profit	NOUN
ct-10104	62	18	and	and	CCONJ
ct-10104	62	19	more	more	ADV
ct-10104	62	20	loyal	loyal	ADJ
ct-10104	62	21	customers	customer	NOUN
ct-10104	62	22	.	.	PUNCT
ct-10104	63	1	value	value	NOUN
ct-10104	63	2	-	-	PUNCT
ct-10104	63	3	oriented	orient	VERB
ct-10104	63	4	customer	customer	NOUN
ct-10104	63	5	loyalty	loyalty	NOUN
ct-10104	63	6	programs	program	NOUN
ct-10104	63	7	will	will	AUX
ct-10104	63	8	help	help	VERB
ct-10104	63	9	establish	establish	VERB
ct-10104	63	10	emotional	emotional	ADJ
ct-10104	63	11	relationships	relationship	NOUN
ct-10104	63	12	between	between	ADP
ct-10104	63	13	the	the	DET
ct-10104	63	14	practice	practice	NOUN
ct-10104	63	15	and	and	CCONJ
ct-10104	63	16	the	the	DET
ct-10104	63	17	customer	customer	NOUN
ct-10104	63	18	to	to	PART
ct-10104	63	19	create	create	VERB
ct-10104	63	20	long	long	ADJ
ct-10104	63	21	-	-	PUNCT
ct-10104	63	22	term	term	NOUN
ct-10104	63	23	loyalty	loyalty	NOUN
ct-10104	63	24	.	.	PUNCT
ct-10104	64	1	clinical	clinical	ADJ
ct-10104	64	2	theriogenology	theriogenology	NOUN
ct-10104	64	3	•	•	NOUN
ct-10104	64	4	volume	volume	NOUN
ct-10104	64	5	7	7	NUM
ct-10104	64	6	,	,	PUNCT
ct-10104	64	7	number	number	NOUN
ct-10104	64	8	4	4	NUM
ct-10104	64	9	•	•	NOUN
ct-10104	64	10	december	december	PROPN
ct-10104	64	11	2015	2015	NUM
ct-10104	64	12	440	440	NUM