jan05book.indb


        

 

            

 
   

 

      
  

  
   

     
   

   

    
     

   
 

     
    

      

 

    
    

    
    

      
     

     

   

      

Web Communications and 
Collections Outreach to Faculty 

Karla L. Hahn and Kari Schmidt 

A library’s Web site can provide a powerful forum for communicating 
with users about changes occurring in local collecting practices and their 
relationship to larger issues of scholarly communication. This survey 
of SPARC member Web sites examines how information on collection 
changes and scholarly communication issues is presented. Although a 
few institutions use their Web sites to inform users and connect the local 
and the global, most present little or no informationon these topics.When 
collections information is present, it usually appears on either dedicated 
collections pages or faculty services pages. Typically, collections pages 
focus on largely static information describing services and policies. Infor-
mation on changes in collection building is uncommon. Scholarly com-
munication information is even scarcer and is rarely linked to information 
on local collection development or management. 

s the pace of change in the 
scholarly publishing sys-
tems accelerates, academic 
and research libraries are 

transforming their collections. As librar-
ies cancel serials, move formerly print 
subscriptions to electronic-only format, 
construct institutional repositories, and 
support open-access initiatives, the need 
to communicate with users about these 
changes is growing. Many of the changes 
in the journal publishing marketplace 
have been documented in the regular 
periodical pricing surveys published 
in Library Journal. In recent years, these 
articles have increasingly noted the rapid 
development of electronic publishing, the 
move to electronic-only subscribing be-
havior, and the increasing volatility in the 

publishing marketplace with deepening 
concerns over price pressure on library 
collections.1–3 

These changes in the journal market-
place are undoubtedly affecting library 
collections. As long-standing local collec-
tion management practices are undergo-
ing fundamental revisions, clear com-
munication with library users becomes 
vital. Faculty members are a particularly 
important segment to reach because they 
tend to be especially dependent on access 
to the latest scholarly publications. Many, 
if not all, of these local shi s are related 
to a constellation of systemic changes 
in scholarly communication. Two major 
library organizations have developed 
initiatives to foster outreach to faculty by 
libraries on the issues relating to scholarly 

Karla L. Hahn is Collection Management Team Leader at the University of Maryland Libraries; e-mail: 
khahn@umd.edu. Kari Schmidt is a Electronic Resources Librarian at the University of Maryland Librar-
ies; e-mail: schmidtk@umd.edu. 

28 

mailto:schmidtk@umd.edu
mailto:khahn@umd.edu


     

    
     

      
 

 
 

      
     

    

    

     
    

     
     

    

    
    

     
     
     
    

    
    

    
      

    

      

    

     

     

     

        
     

   
   

     

     
    

      
   

     
     

       

      
     

Web Communications and Collections Outreach to Faculty  29 

communication. Since 1997, the SPARC 
initiative, sponsored by the Association of 
Research Libraries (ARL), has developed 
resources, programs, and competing non-
profit publishing initiatives.4 The more re-
cent establishment of the Scholarly Com-
munication Section of the Association of 
College and Research Libraries (ACRL) 
indicates an even broader sense of shared 
urgency within the library community.5 
SPARC has worked in conjunction with 
the ARL Scholarly Communication office 
and the ACRL to promote a program of 
faculty and researcher education under 
the rubric “Create Change.” 

There is a growing body of literature 
examining how faculty and researchers 
are responding to the rapid changes in 
scholarly publishing and how they are 
using electronic publications, but rela-
tively li le a ention has focused on how 
libraries are communicating with their 
users about these changes. Randall Ward 
et al. surveyed SPARC member libraries 
about their sponsorship of formal speak-
ing events aimed at promoting dialog 
with faculty on scholarly communication 
issues.6 Lance Lugar and Kate Thomes 
surveyed ARL member Web sites and 
noted how many included information 
on the scholarly communication crisis on 
their home page and how such informa-
tion was presented.7 

As a founding member of SPARC, the 
University of Maryland Libraries have 
explored various avenues for engaging 
faculty in dialog about recent develop-
ments in scholarly communication. A 
recent reevaluation of the libraries’ col-
lection management pages suggested that 
this prominent user interface was not be-
ing used to promote awareness of recent 
collection changes nor was it addressing 
the relationships between changes in 
collection building and changes occur-
ring across the scholarly communica-
tion system. It became clear that local 

Web site design and design practices in 
the academic library community could 
benefit more broadly from a systematic 
effort to identify best practices in this 
arena, particularly with regard to faculty 
communication, and to determine how 
frequently libraries are using their Web 
sites to communicate about changes in 
their collections and collection manage-
ment practices. To answer these ques-
tions, the authors undertook a survey of 
SPARC member Web sites to assess their 
use in support of faculty communication 
with regard to changes in library collec-
tions and collection management. 

Surveying the SPARC Member Sites 
The survey of SPARC member Web sites 
was an unobtrusive survey of all mem-
ber Web sites and applied a qualitative 
research design for data gathering and 
analysis. Similar survey techniques have 
been used by a small number of studies to 
address questions related to presenting e-
journals to users, presenting information 
on library services, developing scholarly 
communication pages, and publishing 
collection development policies.8 These 
studies have focused on links on either 
a Web site’s home page or anywhere on 
the site. 

SPARC members were chosen as the 
study population because these institu-
tions provide a diverse library popula-
tion that has chosen to engage in actively 
seeking solutions to the scholarly com-
munication crisis. SPARC members range 
from small liberal arts institutions to large 
research libraries. Only full-member 
libraries were included to maintain the 
focus on institutions with a substantial 
investment in addressing scholarly com-
munication challenges. Member libraries 
are all located in the United States or 
Canada. 

To assess the frequency with which 
SPARC member sites were providing 



     
      

     
     

        
    

       
        

       
       

       
     

       
     

        
      

      
  

    

       

     
    

     

    
    

    

     
     

     

      
     

      
    

    

    

       

     
    

      

      
    

    
     

    
   

     
      

      
    

     
    

      
     

      

 30 College & Research Libraries 

information on local collections changes, 
all member ’s library Web sites were 
surveyed between October 2003 and 
February 2004 using the membership 
list posted on the SPARC Web site. The 
authors performed content analysis 
of each library’s home page with site 
review focused on the top two levels of 
each site on the assumption that links oc-
curring deeper in the site were unlikely 
to be accessed by library users. When 
information was present, however, the 
pages linked in were considered in their 
entirety. Coding was developed initially 
on the basis of the research questions but 
then deepened by an iterative process 
commonly referred to as the constant 
comparative method.9 

Initially, twenty SPARC members were 
selected randomly from the full-member 
list of 149 libraries and their Web sites 
were analyzed and coded independently 
by both authors. The coding of the first 
twenty sites was compared through an 
intercoder check. Initial agreement on 
coding was 88 percent on all codes. Both 
coders then resolved all coding conflicts. 
In the process, the code definitions were 
refined to enable more consistent code 
application. All remaining SPARC mem-
ber sites were then coded by one or the 
other author. In total, Web sites of the full 
SPARC member list of 149 libraries were 
reviewed. 

Although this survey focused on fac-
ulty pages and collection management 
pages, the researchers recognized that 
presentation of collections and scholarly 
communications issues could be handled 
in other ways. Even though these pages 
provide the most promising forum for 
presenting information on changes in col-
lection management and scholarly com-
munication, the Web sites were assessed 
with an eye to other options. Initially, the 
authors hypothesized that electronic re-
source pages and digital collections pages 

January 2005 

might offer similar opportunities for pre-
senting information on these topics, but 
it quickly became obvious that research 
libraries are not using these pages for 
such purposes, although these pages were 
evaluated for every site. 

For the pilot survey, codes were cre-
ated in four categories: the presence or 
absence of pages discussing collection 
development or management, the pres-
ence or absences of pages aimed at a fac-
ulty audience, the presence or absence of 
pages describing local digital collections 
or local electronic publishing efforts, 
and the nature of information presented 
on electronic resources pages. Subcodes 
were developed within each coding 
category to reflect the content presented 
with the page structure. As new classes of 
information were observed, appropriate 
codes were developed and defined. The 
codes included categories for the presence 
or absence of scholarly communication 
information. 

After the initial review of the pilot 
group of twenty, it became clear that in 
a small number of cases, libraries were 
creating freestanding groups of pages 
discussing scholarly communication. To 
capture these in the research design, an 
additional coding category was added. 
The final coding structure is presented 
in appendix A. 

Findings 
Pages Addressing Collection Management 
A significant collection management 
section is found on 73 (49%) of the 149 
SPARC member sites analyzed. Typically, 
the content on these sections provides 
contact and procedural information for the 
department, collection descriptions, and 
collection management policies. Of the 
seventy-three collection management sites 
found, 82 percent offer collection manager 
contact information; 64 percent provide 
directions for requesting the purchase of 



        
       

     
      

     
     
    

  
   

     
    

    

   

     
    

     
     

      
     

   
 

Web Communications and Collections Outreach to Faculty  31 

TABLE 1 
Pages Addressing Collection Management 

% of All 
Sites 

% of Sites 
With Section 

Significant section on collection management or development 
activities 

49% N/A 

List of collection managers 40% 82% 
Form to request a purchase 32% 64% 
Descriptions of collections 29% 59% 
Collection development policy 24% 49% 
Info on the structure of the collection development department 24% 49% 
Info on gifts 23% 48% 
Info on special collections 18% 37% 
Info on journal cancellations or serials review 15% 32% 
Info on digital collections 14% 29% 
Info for staff 13% 26% 
Info on scholarly communication issues 10% 21% 
Info on approval plan 10% 19% 
Info on materials budget 9% 19% 
Info on preservation 9% 18% 
Lists of new books 8% 16% 
Info on discontinuing print versions of journals 7% 14% 
Usage statistics 7% 14% 
Copyright information 5% 11% 
Current trials 5% 10% 
Info on intellectual freedom 3% 5% 
Serials committee 2% 4% 
Support for accreditations 2% 4% 

a book or journal; 59 percent give a gen-
eral description of the collection, with 37 
percent providing information on special 
collections and 29 percent explaining the 
institution’s digital collection projects; 49 
percent outline the department’s structure; 
and 49 percent post collection manage-
ment policies. 

Collection management pages less 
frequently include information on major 
shi s in collections. Collection manage-
ment policies are rarely enriched with 
specific project information, such as 

updates on recent journal cancellations 
or explanations of ongoing serial review 
processes. Only twenty-three libraries 
(32%) offer journal cancellations or serial 
review information, and only ten (14%) 
discuss the discontinuation of print ver-
sions of journals. Fourteen libraries (19%) 
include information on their materials 
budget. (See table 1.) 

Of the seventy-three sites with collec-
tion management sections, only fi een 
(21%) contain any mention of the crisis 
in scholarly communication. All fi een 



       
      

          
     

    
    
      

         
      

       
    

    

      
    

    

      

      

        

 32 College & Research Libraries 

provide links to other sites for scholarly 
communication. In some cases, this linking 
is to local programs, but there seems to be a 
primary focus on national and internation-
al scholarly communication partnerships 
and initiatives. Bibliographies and men-
tion of an institution’s SPARC membership 
are found on six (8%) of the pages, whereas 
pathfinders and topic pages for scholarly 
communication are found on five (7%) of 
the collection management pages. 

Overall, collection management pages 
emphasize relatively static information on 

January 2005 

the procedures of the local program rather 
than on broad collection management 
matters facing the library community. 
More dynamic content concerning ongo-
ing changes to the collections and schol-
arly communication is not a standard part 
of these sections. The findings suggest a 
failure to associate local collections work 
with issues affecting the library and schol-
arly community at large, such as shrink-
ing materials budgets, perpetual journal 
inflation, and the demand for electronic 
scholarly material. 

TABLE 2 
Pages Addressing Faculty 

% of All 
Sites 

% of Sites 
With Section 

Section for faculty 43% N/A 
List of collection managers 34% 79% 
Form to request a purchase 32% 76% 
Info on digital collections 21% 49% 
Info on special collections 14% 33% 
Info on gifts 12% 29% 
Descriptions of collections 12% 29% 
Info on scholarly communication issues 9% 22% 
Lists of new books 9% 22% 
Copyright information 9% 22% 
Info on the structure of the collection development department 7% 17% 
Collection development policy 7% 16% 
Info on journal cancellations or serials review 4% 10% 
Info on materials budget 3% 8% 
Info on preservation 3% 8% 
Info on approval plan 3% 6% 
Info for staff 2% 5% 
Faculty newsletter 2% 5% 
Info on discontinuing print versions of journals 1% 3% 
Current trials 1% 3% 
Usage statistics 1% 3% 
Serials committee 1% 2% 
Support for accreditations 1% 2% 
Info on intellectual freedom 1% 2% 



       
      

      
     

     
      

     
        

        
      

        
         

       
       

    
     

     
       

      
        

        
     

      
      

     
     

     
        

      
        

       
     

      
     

      

     

      
     

     

      
     

      

    

    

   
     
       
      

        
     

    
     

      
    

     
     

      
      

    
     

     
      
      

        
   

       
      

     
      

     

Web Communications and Collections Outreach to Faculty  33 

Collections Information on Pages Address-
ing Faculty 
Of the 149 sites analyzed, sixty-three (43%) 
host Web pages specifically tailored to 
faculty that contain a significant section 
on collection management. Within this 
group, the information included focuses 
mainly on departmental contacts in terms 
of requesting and receiving information 
from the library as well as descriptions of 
the library’s collections. A list of selectors is 
most frequently included, with 79 percent 
posting these lists. A standard part of these 
pages is a form or procedure on how to 
request or recommend the purchase of a 
book or journal, with 76 percent including 
this information. Collection descriptions, 
whether about specific or general collec-
tions, are less prominent. Descriptions 
of digital collections are included on 49 
percent of the pages, special collections 
on 33 percent of the pages, and general 
collections on 29 percent of the pages. In 
addition, 29 percent contain information 
on the library’s giving programs. Beyond 
these basic categories of faculty outreach, 
information pertaining to local collection 
policies and projects is minimal. Collec-
tion management policies are available 
on only ten of the pages targeting faculty. 
Half the categories the authors analyzed 
are included less than 10 percent of the 
time on faculty pages. These categories are 
related to specific collection management 
work such as journal cancellations, usage 
statistics, current electronic resource trials, 
and serials commi ee work. (See table 2.) 

Scholarly Communication Information on 
Faculty Pages 
Of the sixty-three libraries with faculty 
pages, only fourteen (22%) include con-
tent regarding the crisis in scholarly com-
munication. Although some of the institu-
tions providing this information use the 
same structure for both collections and 
faculty pages, many institutions provide 

scholarly communication information in 
only one context. The pa erns in page 
structure are similar whether the informa-
tion appears on a faculty-oriented page or 
a collection management page. The type 
of information presented ranges from 
basic to quite detailed: twelve (19%) post 
links to other sites for scholarly commu-
nication; eight (13%) include topic pages 
for scholarly communication; seven (11%) 
have pathfinders; and six (10%) provide 
bibliographies. Only three (5%) mention 
membership in the SPARC initiative, but 
all include a link to SPARC’s Web site. 

Those institutions providing particular-
ly rich scholarly communication outreach 
to faculty highlight how the present state 
of affairs in scholarly publishing affects 
collections at the local level in terms of 
serial reviews, journal cancellations, and 
publisher negotiations. These libraries 
construct a contextual framework for 
faculty to understand current issues in 
scholarly communication by providing 
links to national and international organi-
zations, suggesting important writings on 
the topic, and encouraging action through 
participation in initiatives such as SPARC, 
institutional repositories, and open-access 
projects. Relatively few faculty pages pres-
ent this connection dynamically, however. 
As with the collection management pages, 
the findings suggest faculty pages are 
underused as a forum for creating a link 
between substantive collections manage-
ment work at academic libraries and the 
effect changes in the creation, acquisition, 
and dissemination of scholarly material 
are having on the collections, and conse-
quently, the scholar. (See table 3.) 

Scholarly Communication Information on 
Other Library Web Pages 
In addition to studying sites for the ap-
pearance of collection management and 
faculty pages, the authors paid close at-
tention to home pages, digital initiative 



    
     

   
   

        
       

     
    

       
    

     
     

      

 

 
      

        

     

     

    
 

      

     
    

   
   

     
     

   

    
    

   
     

    
    

    

    

    

        

    
    

   

 

 

 

 

 34 College & Research Libraries 

TABLE 3 
Scholarly Communication 

Information 
% of 
All Sites 

Any information on scholarly 
communication issues 

23% 

Links to other sites for 
scholarly communication 

19% 

Topic pages for scholarly 
communication 

10% 

Scholarly communication 
bibliography 

9% 

Scholarly communication 
pathfinder 

8% 

Mention of SPARC 
membership 

7% 

pages, and electronic resources pages, 
surmising these might provide forums for 
scholarly communication information. Al-
though scholarly communication content 
is found on a small number of home pages 
and digital initiative pages, it is not posted 
on any library’s electronic resources por-
tals. Not surprisingly, 149 (99%) maintain 
electronic resources pages. Libraries may 
be missing an important avenue for out-
reach on these pages. 

Home Pages 
Only two (1%) of the 149 sites studied 
maintain a freestanding scholarly com-
munication section on the home page. 
This study’s findings are compatible with 
Lugar and Thomes’s findings in that their 
investigation revealed that only four per-
cent of the 123 ARL institutions surveyed 
posted any scholarly communication in-
formation on the main library site.10 Four 
other sites in this survey offered scholarly 
communication links on the home page, 
but these institutions listed the informa-
tion under the heading “news,” suggest-
ing that the links are not meant to be 
persistent. For this reason, they are not 

January 2005 

included in this study as freestanding 
scholarly communication sections found 
on a home page. 

Digital Initiatives Pages 
Of the sites analyzed, seventy-two (49%) 
devote Web pages to the institution’s 
digital initiatives, but only eleven (15%) 
of these pages include scholarly commu-
nication information. Typically, links to 
other sites on scholarly communication 
are included, with topic pages, pathfind-
ers, and bibliographies found on less than 
four percent of the pages. Interestingly, 
none mention the library’s membership 
in SPARC. As with effective collection 
management and faculty pages, digital 
initiative pages successfully integrating 
scholarly communication issues with 
local digital projects explain why these 
initiatives are taking place and how 
they relate to national and international 
projects. Many pages link to prominent 
electronic publishing programs and 
encourage faculty participation in insti-
tutional repository and digital collections 
programs. There is pointed recognition 
that what is done locally is connected to 
what is being done on a wider scale, with 
information presented to demonstrate 
the causal links between new frontiers 
in electronic dissemination of scholarly 
material and issues affecting scholarly 
communication in general. The frequency 
with which this is done, as with the col-
lection management and faculty pages, 
is low. 

Discussion 
Perhaps the most obvious question 
arising from the study’s findings is: Do 
libraries need to do more to use their Web 
sites to communicate about the changing 
nature of library collections and the cur-
rent crisis in scholarly communication? 
Collection management pages are slightly 
more common than faculty-focused 

http:information.Al


    
    

   

      

   

     
   

      

     
     

      

     

     
      

   

  
    

     

     
   
       

     

     

     
   

     

    

     

    
     

 

      
   

     

 

 
 

      
     

       

     

   
     

   
     

     

   
  

      

Web Communications and Collections Outreach to Faculty  35 

pages. However, it is clear that separate 
collection management pages are the 
preferred vehicles for presenting infor-
mation about changes in the collections. 
Faculty-focused pages rarely presented 
any significant information about collec-
tions beyond lists of collection managers 
and purchase request forms. Both types of 
pages were used infrequently to present 
information on scholarly communication, 
suggesting that efforts to tie together in-
formation about systemic scholarly com-
munication issues and changes in local 
collection development and management 
are relatively uncommon. 

This study does not assume that li-
braries need to have Web pages devoted 
to collection management or to faculty 
audiences. Yet, 74 percent of SPARC 
member Web sites have either or both 
types of pages. One could conclude that 
most SPARC libraries have a natural 
forum for presenting scholarly commu-
nication information via their Web site. 
However, only nine percent of SPARC 
libraries are using faculty pages to present 
information on scholarly communica-
tion and only 10 percent are presenting 
scholarly communication information 
on collection management pages. Only 
one library used its digital collections 
pages to present this information, none 
used their electronic resources pages for 
this purpose, and only two libraries had 
such information linked to their home 
page. Some forward-thinking institutions 
have, in fact, made substantial use of their 
Web sites as communications vehicles for 
informing their users about a wide range 
of issues, actions, and resources. Presum-
ably, they are acting to assist those users 
in understanding and adapting to the 
rapidly changing collections librarians 
are managing. 

For libraries inspired to explore the 
possibilities for creating pages that dis-
cuss collection changes and scholarly 

communication issues, it is helpful to 
identify some Web sites that could serve 
as models of best practices in this arena. 
Four institutions that are using collection 
management pages effectively to relate 
local collections issues to global scholarly 
communication concerns are East Caro-
lina University, the University of Texas, 
North Carolina State University, and the 
University of California, Davis.11 Models 
of the alternative approach of using fac-
ulty pages to present information on the 
local effects of scholarly communication 
are Boston College, the University of Cali-
fornia-Los Angeles, Cornell University, 
and the University of Washington.12 

Although li le previous work has been 
done in this area, two earlier surveys of 
library Web sites provide some points of 
comparison for this research. Lugar and 
Thomes surveyed ARL libraries for links 
to scholarly communication information 
from their home pages.13 They found that 
52 percent of ARL members in 2001 in-
cluded such links anywhere on their Web 
sites and only four percent mentioned 
scholarly communication on their home 
page. The more recent survey presented 
here found an even lower rate (1%) of 
home page links to similar information 
when news items were excluded. How-
ever, this study documented that some 
institutions (19% of those surveyed) are 
linking to such information from pages 
gathering information specifically for 
faculty (9%) or from pages providing 
information on collection management 
(10%). The two studies surveyed different, 
though overlapping, sets of sites and re-
viewed the Web sites somewhat different-
ly. Lugar and Thomes seemed to assume 
that any access other than via the home 
page was largely unnoticeable for users. 
The current study looked at a somewhat 
different question, documenting that 
scholarly communication information, 
where present, is frequently offered in the 

http:pages.13
http:Washington.12
http:Davis.11


    

    
    

     
      
      

      

       
       
      

     
       
        

       
       

       
        

      
       

       
        

      
     

       
    

         
    

      
     

      
       

     
       

        
      

     
       

      
     

       

     
      

        
      

      
        

     
       

       
     

      
      

        
     

     
       

     
     

       
      

        
     

     
     

        
      

      
     

    
       

       
      
    

      
      

    
       

       
        

    
   

     
        

       
        

    

 36 College & Research Libraries 

context of faculty or collections informa-
tion. However, it is likely that there has 
been li le change in the development of 
scholarly communication pages on library 
Web sites in the interval between the two 
studies. This is disappointing given the 
significant investments that major library 
organizations are making to promote 
awareness of these issues both inside the 
profession and in outreach to researchers. 
One might expect that the special commit-
ment of SPARC member libraries to foster 
this outreach would be reflected in the 
development of their Web sites. 

A second point of comparison for this 
study is earlier work by Joseph Straw, 
which looked at ARL members’ posting 
of collection development policies on 
their Web sites.14 Straw does not indicate 
when he reviewed the ARL Web sites and 
does not describe how he reviewed each 
site’s pages. From the publication date of 
the article and the number of ARL mem-
bers reported, it can be inferred that the 
examination took place perhaps in 2000; 
and from the outline of his research ap-
proach, it appears that he a empted to 
review all pages on a Web site. Again, 
this study focused on a somewhat differ-
ent, but largely overlapping, population. 
Straw reported that 71 percent of ARL 
members had collection management 
pages at the time of his survey. He also 
assessed the collection management 
pages for the presence of collection de-
velopment policies, finding policies on 
30 percent of the collection management 
pages. This study found that 49 percent 
of SPARC members had collection man-
agement pages linked within the top two 
levels of their Web sites, with 24 percent 
of those with such pages including col-
lection development policies on their 
pages. It is unclear what might account 
for the decreased frequency of collection 
management pages observed in the cur-
rent study. It is possible that collection 

January 2005 

management pages are being removed 
from Web sites, perhaps in streamlining 
efforts. It also is possible that the ARL 
contingent is merely slightly more likely 
than the broader SPARC membership to 
have such pages. Finally, it is possible that 
Straw was performing a more compre-
hensive review of each Web site, counting 
pages that were more deeply buried than 
those considered in this survey. 

This project paints a picture of librar-
ies’ use of one communication venue 
at a particular moment in time. As an 
unobtrusive study, it documents the 
frequency with which the study popula-
tion is using this venue to communicate 
about collection changes and scholarly 
communication issues, but it cannot an-
swer many questions. For instance, it is 
unclear what motivates some libraries to 
take advantage of their Web site for this 
communication whereas others fail to 
use it or perhaps choose to focus on other 
communication venues. In the authors’ 
initial survey of the pilot group of Web 
sites, it was incidentally observed that, 
in many instances, libraries are using 
library newsle ers to communicate with 
their users about scholarly communica-
tion issues. These venues fell outside the 
scope of the current study, but future 
analysis could explore more broadly how 
SPARC members are communicating 
with their user communities about these 
issues and why they choose particular 
communications approaches over other 
options. At a presentation at the SPARC 
forum at ALA’s annual meeting in 2003, 
Ward et al. reported that 49 percent of 
SPARC member institutions surveyed 
reported sponsoring on-campus speak-
ers to present on scholarly communica-
tion issues.15 It also would be helpful to 
explore more fully the benefits of using 
the library’s Web site instead of, or in 
conjunction with, other communication 
venues. 

http:issues.15
http:sites.14


  

               

 
              

  

  

            

  

 
            

 
   

 
 

            

 

  

 
      

 

   

  

 
 

Web Communications and Collections Outreach to Faculty  37 

Notes 

1. Lee Ketcham-van Orsdel and Kathleen Born, “E-Journals Come of Age.” Library Journal 
123, no. 7 (Apr. 1998): 40–45. 

2. ———, “Doing the Digital Flip.” Library Journal 127, no. 7 (Apr. 2002): 51—55, and “Search-
ing for Serials Utopia,” Library Journal 126, no. 7 (Apr. 2001): 53–58. 

3. ———, “Big Chill on the Big Deal?” Library Journal 128, no. 7 (Apr. 2003): 51–56. 
4. Sarah C. Michalak, “The Evolution of SPARC.” Serials Review 26, no. 1 (Apr. 2000): 

10–21. 
5. Ray English, “The ACRL Scholarly Communication Initiative.” C&RL News 65, no. 8 (Sept 

2004): 450–53; Ray English, “Scholarly Communication and the Academy: The Importance of 
the ACRL Initiative.” portal: Libraries and the Academy 3, no. 2 (Apr. 2003): 337–40; Ray English 
and Deborah Dancik, “ACRL’s New Scholarly Communication Initiative: Addressing a Growing 
Crisis.” C&RL News 63, no. 5 (May 2002): 356–58. 

6. Randall Ward, David Michaelis, Robert Murdoch, Brian Roberts, and Julia Blixrud, “Wide-
spread Academic Efforts Address the Scholarly Communication Crisis: The Results of a Survey 
of Academic Institutions.” C&RL News 64, no. 6 (June 2003): 382–84. 

7. Lance Lugar and Kate Thomes, “Access to Scholarly Communication Information on ARL 
Member Library Websites.” portal: Libraries and the Academy 2, no. 1 (Jan. 2002): 59–67. 

8. For two surveys examining e-journal presentation, see Linda A. Rich and Julie L. Rabine, 
“The Changing Access to Electronic Journals: A Survey of Academic Library Websites Revisited.” 
Serials Review 27, no. 3/4 (Dec. 2001): 1–61 and “How Libraries Are Providing Access to Electronic 
Serials: A Survey of Academic Library Web Sites.” Serials Review 25, no. 2 (June 1999): 35–46. A 
survey of presentation of library services is reported in Barbara I. Dewey, “In Search of Services: 
Analyzing the Findability of Links on CIC University Libraries’ Web Pages,” Information Technol-
ogy and Libraries 18, no. 4 (Dec. 1999): 210–13. As mentioned earlier, Lugar and Thomes surveyed 
seeking scholarly communication pages. For a survey of collection development policies, see 
Joseph Straw, “Collection Management Statements on the World Wide Web,” Acquisitions Librarian 
30 (July 2003): 77–86. 

9. Strauss and Corbin describe this technique of coding development. The texts involved (in 
this case, the initial twenty sites visited) were used to develop coding categories. For details on 
this technique, see Anselm L. Strauss and Juliet M. Corbin, “Coding Procedures: Open Coding,” 
in Basics of Qualitative Research (Thousand Oaks, Calif.: Sage, 1990). 

10. Lugar and Thomes, “Access to Scholarly Communication Information on ARL Member 
Library Websites.” 

11. The four model sites for collection management pages can be reviewed at East Carolina 
University (h p://www.lib.ecu.edu/cdpgs/), the University of Texas (h p://www.lib.utexas. 
edu/admin/cird/), North Carolina State University (h p://www.lib.ncsu.edu/colmgmt/), and the 
University of California, Davis (h p://www.lib.ucdavis.edu/info/jrnltrans/index.html). 

12. The four model sites for faculty outreach are available at Boston College (h p://www. 
bc.edu/libraries/services/faculty/), the University of California, Los Angeles (h p://www.library. 
ucla.edu/support/index_f.html), Cornell University (h p://campus.gwlibrary.cornell.edu/services/ 
facultyserv.html), and the University of Washington (h p://www.lib.washington.edu/services/ 
faculty.html). 

13. Lugar and Thomes, “Access to Scholarly Communication Information on ARL Member 
Library Websites.” 

14. Straw, “Collection Management Statements on the World Wide Web.” 
15. h p://www.arl.org/sparc/SPARC_Forum_Talk.ppt. 



        

       

 38 College & Research Libraries	 January 2005 

APPENDIX A
	
Coding Categories
	

1.0 	 No section for collection development or management activities exists on first 

two levels of Web site (home page or one link down)
1

1.1 	 Significant section on collection management or development activities appears 

on either of the first two levels 


1.11 	 Information on approval plan
1
1.12 	 Information on gi s
1
1.13 	 Collection development policy(ies)
1
1.14 	 Information on materials budget
1
1.15 	 Information on a serials commi ee
1
1.16 	 Descriptions of collections
1
1.17 	 Information on scholarly communication 

1.171 Scholarly communication pathfinder (organized list of key topics)
1
1.172 Scholarly communication bibliography (list of citations or links to resources for 


further reading)
1
1.173 Links to other sites for scholarly communication (pointing off of the local site)
1
1.174 Individual topic pages for scholarly communication issues
1
1.175 Mention of the library’s SPARC membership
1
1.18 	 List of selectors, collection managers, or library staff liaisons
1
1.19 	 Information on how to request a purchase
1
1.20 	 Information on special collections
1
1.21 	 Information on digital collections (besides databases, commercial full-text 


sources, etc.)
1
1.22 	 Listing of new books
1
1.23 	 Information on discontinuing print versions of journals
1
1.24 	 Information on the structure of the collection development/management unit
1
1.25 	 Information for staff
1
1.26 	 Information on current trials for electronic resources
1
1.27 	 Information on journal cancellations or serials review
1
1.28 	 Copyright information/Intellectual property
1
1.29 	 Faculty newsle er
1
1.30 	 Information on preservation program or activities
1
1.31 	 Support for accreditations
1
1.32 	 Information on intellectual freedom
1
1.33 	 Usage statistics
1
2.0 	 No section for faculty exists on first two levels of Web site (home page or one 


link down)
1
2.1 	 Section for faculty on either of the first two levels includes significant informa-

tion on collections
1
2.11 	 Information on approval plan
1
2.12 	 Information on gi s
1
2.13 	 Collection development policy(ies)
1
2.14 	 Information on materials budget
1
2.15 	 Information on a serials commi ee
1
2.16 	 Descriptions of collections
1



       

Web Communications and Collections Outreach to Faculty  39 

2.17 	 Information on scholarly communication
1
2.171 Scholarly communication pathfinder (organized list of key topics)
1
2.172 Scholarly communication bibliography (list of citations or links to resources for 


further reading)
1
2.173 Links to other sites for scholarly communication
1
2.174 Individual topic pages for scholarly communication issues
1
2.175 Mention of the library’s SPARC membership
1
2.18 	 List of selectors, collection managers, or library staff liaisons
1
2.19 	 Information on how to request a purchase
1
2.20 	 Information on special collections
1
2.21 	 Information on digital collections (besides databases, commercial full-text 


sources, etc.)
1
2.22 	 Listing of new books
1
2.23 	 Information on discontinuing print versions of journals
1
2.24 	 Information on the structure of the collection development/management unit
1
2.25 	 Information for staff
1
2.26 	 Information on current trials for electronic resources
1
2.27 	 Information on journal cancellations or serials review
1
2.28 	 Copyright information/Intellectual property
1
2.29 	 Faculty newsle er
1
2.30 	 Information on preservation program or activities
1
2.31 	 Support for accreditations
1
2.32 	 Information on intellectual freedom
1
2.33 	 Usage statistics
1
3.0 	 No section for local digital initiatives exists on first two levels of Web site (home 


page or one link down)
1
3.1 	 Significant section on local digital collections appears on either of the first two 


levels 

3.11 	 Descriptions of local digital collections
1
3.12 	 Preprint server or institutional archive
1
3.13 	 Archive of e-journals
1
3.14 	 Electronic publishing initiative
1
3.15 	 Information on scholarly communication
1
3.16 	 Scholarly communication pathfinder (organized list of key topics)
1
3.17 	 Scholarly communication bibliography (list of citations or links to resources for 


further reading)
1
3.18 	 Links to other sites for scholarly communication
1
3.19 	 Individual topic pages for scholarly communication issues
1
3.20 	 Mention of the library’s SPARC membership
1
4.0 	 No dedicated pages for electronic resources exist on first two levels of Web 


site
1
4.1 	 Significant sections on electronic resources on home page
1
4.11 	 Search functions embedded in pages 

4.12 	 Descriptions of resources
1
4.13 	 Trials for new e-resources
1
4.14 	 New e-resources identified
1
4.15 	 Cancelled e-resources identified
1



 40 College & Research Libraries	 January 2005 

4.16 	 Information on access from off campus
1
4.17 	 Information on citation management so ware (reference works)
1
4.18 	 Information on SFX linking
1
4.19 	 Copyright information
1
4.20 	 FAQs or help documents
1
5.0 	 No freestanding section for scholarly communication exists on home page of 


Web site
1
5.1 	 Free-standing section labeled “scholarly communication” exists on home page 


of Web site
1
5.11 	 Scholarly communication pathfinder (organized list of key topics)
1
5.12 	 Scholarly communication bibliography (list of citations or links to resources for 


further reading)
1
5.13 	 Links to other sites for scholarly communication (pointing off of the local site)
1
5.14 	 Individual topic pages for scholarly communication issues
1
5.15 	 Mention of the library’s SPARC membership
1
5.16 	 Information on open access
1
5.17 	 Copyright information/Intellectual property
1
5.18 	 Institutional repository
1
5.19 	 Local events information/announcement