Book Reviews  1041

The final section, “Part IV: Moving Forward: Antiracism, Activism, and Allyship,” starts 
with chapters on Black librarian recruitment from Satia M. Orange and Tracie D. Hall and 
from Vivian Bordeaux and Jahala Simuel. Orange, a prior director of ALA’s former Office for 
Literacy and Outreach Services, and Hall, ALA’s current and first Black woman executive 
director, reflect on their longstanding mentoring relationship and the power of strong men-
toring connections. Relatedly, Bordeaux and Simuel explore the recruitment of Black MLIS 
students and issue a call to action for removing barriers into the field. In their chapter, Taliah 
Abdullah, Hadiyah Evans, and Regina Renee Ward describe ways to use public libraries as 
spaces for healing community dialogue in post-2020 America; and Angiah L. Davis and Mi-
chele E. Jones share thoughts on sustaining academic libraries in a pandemic world. The final 
contribution of this final section rests with keondra bills freemyn and her exploration of the 
work of digital content creators to expand Black narratives and archival collections beyond 
the violence of institutions.

The volume closes with an afterword by former ALA president Julius C. Jefferson Jr. 
that reflects on the “State of Black Librarianship” in the 50 years since the first edition of the 
volume and the founding of BCALA. This brief moment of looking back to look forward is a 
fitting end to a collection that encourages readers to do just that, as symbolized by the Sankofa 
bird1 design on the cover. The Black Librarian in America: Reflections, Resistance, and Reawakening 
is a powerful reminder of all that Black librarianship has endured and is enduring, as well as 
a joyful celebration of survival and empowerment for the steps that are to come. Not much 
and so much has changed in 50 years for Black library workers; but, as always, hope for the 
future lies in careful reflection on the past.—April M. Hathcock, New York University

Note
 1. Sankofa comes from the Twi language of Ghana and roughly means “go back to get it.” The concept of 

Sankofa is symbolized by a bird with its head twisted backward as its body faces forward. See The Power of 
Sankofa: Know History, Carter G. Woodson Center website, Berea College, accessed June 21, 2022, https://www.
berea.edu/cgwc/the-power-of-sankofa/.

Deanna Marcum and Roger C. Schonfeld. Along Came Google: A History of Library Digitiza-
tion. Princeton, NJ: Princeton University Press, 2021. 232p. Hardcover, $25.99 (ISBN: 978-
0691172712).

The impact of digital technology on academic libraries has been discussed and debated a great 
deal over the years, but the elephant in the room often remains Google. Whether more for-

mally or less, contributions to the professional conversation that take the 
long view and consider the full, ongoing range of Google’s impact seem 
hard to find, even as that impact is ubiquitous and undeniable. On the 
backends of their systems, in the interstices of their workflows, and on 
the front lines of their services, research libraries depend on and deploy 
any number of the company’s apps, tools, and projects, to say nothing 
of the consequences and influence of Google search itself. It is therefore 
a welcome and valuable contribution to the professional literature that 
Deanna Marcum and Roger C. Schonfeld make in their work, Along 
Came Google: A History of Library Digitization. As the subtitle suggests, the 
authors offer a perspective based on the passage of time—call it recent 

https://www.berea.edu/cgwc/the-power-of-sankofa/
https://www.berea.edu/cgwc/the-power-of-sankofa/


1042  College & Research Libraries November 2022

history, and in some sense official history too, as the heart of this book derives from interviews 
conducted by Marcum and Schonfeld (both of Ithaka S+R) with the key players in what was 
originally called Google Print (now Google Books). This is an interesting inside story of how 
Google came to partner nearly two decades ago with a handful of major research libraries to 
digitize their scholarly collections. It does not avoid the shortcomings of a top-down history, 
including the tendency to speak in the voice of Silicon Valley promotion, but it is a timely and 
apt primer on the significance of what happened then and what may yet follow.

The authors convey their leanings toward Google from the start. “For nearly a decade,” 
they write, alluding to the years beginning in 2002, “Google and its partners aggressively pur-
sued the dream of a digital universal library” (6). Libraries on the one hand and publishers on 
the other were Google’s crucial partners. Among the former, the library of the University of 
Michigan was most important, and it would furnish the primary track for Google’s efforts to 
digitize library books. Publishers and, in time, authors felt increasingly troubled by Google’s 
plans with libraries. Lawsuits over intellectual property ensued, followed by what seemed to 
the main entities a promising settlement agreement that was then dismissed in court in 2011. 
Officially thus ended the dream of a “universal digital library,” but the notion still animates 
Marcum and Schonfeld’s book, and the phrase frequently hovers (“universal” generally com-
ing before “digital”) throughout their text.

The first two chapters set the stage. Chapter 1 provides a useful, wide-ranging overview 
of predigital efforts among research libraries to create networks of shared information and 
resources. Chapter 2 is called “The Dreamers,” and it presents a series of brief sketches of 
librarians, technologists, and others who embraced digital technology and the idea of mass 
digitization of the scholarly record. As an inside story, Along Came Google truly commences with 
chapter 3, in which we learn about the private conversations and meetings that particularly 
led Google and the University of Michigan to work together. Especially important here—and 
for the story as a whole—is material drawn from interviews with Michigan’s Paul Courant 
(then provost) and John Wilkin (then associate librarian), as well as the salient background 
fact that Google’s Larry Page was a Michigan graduate, explaining this historical contingency 
in the first place. The information in this chapter (and more to follow in the rest of the book) 
demonstrates the validity of what Marcum and Schonfeld say in their very acknowledgments: 
“The real strength of this history is that so many key figures in book digitization were willing 
to talk with us so candidly” (vii).

Chapter 4 is quite brief and somewhat tenuously connected to the rest of the narra-
tive. It reads perhaps as though a manuscript reviewer suggested the authors address the 
issue of open access, or the authors themselves wished to discuss it; but, in the absence 
of a better fit elsewhere, they simply decided to insert some of their thoughts here, as a 
bridge between chapter 3 (which detailed the lead-up to the Google/Michigan partnership) 
and chapter 5 (entitled “The Academy Protests”). Here, the authors delve into the fallout 
from the previous, effectively showing the challenges of accomplishing mass digitization 
without the resources of a Google. Philanthropic organizations (like the Mellon Founda-
tion), universities besides Michigan (for instance, Harvard), and newly formed nonprofits 
(one example would be Brewster Kahle’s Open Content Alliance) all may have wished 
and tried for a path toward digitization outside Google’s corporate orbit, but ultimately 
such approaches were, as the chapter’s concluding subheading declares: “No Match for 
Google” (125).



Book Reviews  1043

Chapters 6 and 7 insightfully add to the story. Publishers’ reactions gradually coalesced 
to oppose Google, which had proceeded to digitize what would ultimately be millions of 
books from library collections without first securing copyright permission. A settlement that 
appeared to satisfy Google, publishers, and authors alike was eventually put forward. The 
ALA, ACRL, and ARL all cautioned against it. The U.S. Department of Justice advised the 
same, and finally the court denied it, but in parallel developments over the previous several 
years had materialized the planning and will among academic institutions (led by Michigan) 
to create a “library-controlled platform” (165) for mass digitized books. This took the form of 
HathiTrust, and chapter 7 recounts its emergence, including its emphasis on digital preserva-
tion and significance as a discovery platform.

The book concludes with an intriguing chapter reflecting on what the Google Print/Books 
era still means and might augur for the future. “Through today’s lens,” the authors write, 
“many are now asking if the major research libraries are actually representative enough of 
American history, culture, and scholarship to serve as a comprehensive digital library” (190). 
Marcum and Schonfeld in turn offer a revised definition of their guiding principle, or, that 
is, “another model for the universal library: one that is the accumulation of many efforts, all of 
them ultimately incomplete, controlled by an array of different actors” (194, italics in the original). 
This is agreeable enough, and certainly closer to the realities of scholarship and collecting, 
but whether it represents a “universal” library, and whether such a library is (or ever was) 
desirable, will be for each to decide.

This book is worth reading and will no doubt help librarians to understand where we are 
in today’s research landscape and what brought us here. But rendering judgment on the un-
derlying tensions between libraries and Google—which is to say, the tensions between culture 
and commerce—it might have displayed a little more balance when speaking of libraries and 
librarians, who tend to appear in clichéd fashion as mostly tradition-minded professionals 
reluctant to engage with the digital future. At one point, even those library leaders admired 
by Marcum and Schonfeld seem paradoxically to have less agency than the book’s other pro-
tagonists, for they “were constrained by their organizational perspective from recognizing 
the transformational, and in some cases disruptive, potential that accompanied the vision 
they were pursuing” (40). 

That the book is couched in the language of Silicon Valley optimism is to some degree 
understandable, given its source interviews with key players who partnered together from 
Google, Michigan, Stanford, and the like (a complete list of which interviews would have made 
for a useful appendix). Still, the evidence from the interviews themselves is telling. Marcum 
and Schonfeld learn that Google’s discussions with its partner libraries were “steeped in 
secrecy” (82), with nondisclosure agreements preventing each library from speaking frankly 
with the others. Ultimately, if librarians expressed hesitation about Google’s aims and actions, 
then perhaps this had more to do with observable power imbalances and wariness toward 
Google’s domination of search, rather than with an inability to grasp technology’s potential. 
It is fascinating, at any rate, to look back at the Google Book Search beta site, where there 
appeared, early on, a reposted series of blurbs in favor of the project, juxtaposed with the 
publisher and author counterarguments. Among the favorable blurbs was one from Tim Wu 
in Slate: “In the end, it is just a search, not a replacement product.” Nearly 20 years later, it 
now seems fair to ask whether search has indeed become the product, though that is subject 
matter for another book on Google.—James Kessenides, Yale University Library