id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
crl-13862	Corrick, Annabelle	Marketing as Applied through Publishing: Converting Theory to Practice	1983	8	.pdf	application/pdf	3929	228	56	It is the purpose of this study to analyze and redefine marketing terms as they relate to library service and to provide an example of a basic library marketing instrument used by the Univer- sity of Missouri-Kansas City (UMKC) Law Library: a mailing for new-materials pro- motion called the Acquisitions List. An expedient publication device, an ac- tive publicity mechanism providing a sys- tematic announcement of library services, is the acquisitions list/newsletter publica- tion.18 It has been used effectively in tech- nical libraries for at least three decades.	cache/crl-13862.pdf	txt/crl-13862.txt