id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
crl-14645	Widdows, Richard; Hensler, Tia A.; Wyncott, Marlaya H.	The Focus Group Interview: A Method for Assessing Users' Evaluation of Library Service	1991	8	.pdf	application/pdf	4507	227	55	Although most extensively used by marketers, focus group research has been carried out by psychotherapists and counselors, community developers, con- sumer affairs professionals, small busi- nesses, and lawyers, among others.9-13 Focus group research also has been used in a variety of ways in college and research libraries. Benefits include the fact that participants tend to give candid information, that the technique is fairly inexpensive, and that the whole proce- dure can be carried out quickly.4 The major weakness of focus group research is that data obtained from focus groups cannot be easily generalized to the larger population.	cache/crl-14645.pdf	txt/crl-14645.txt