id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
crl-15710	Veaner, Allen B.	Kirp, David L. Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education. Cambridge, Mass.: Harvard University Pr., 2003. 328p. alk. paper, $29.95 (ISBN 0674011465). LC 2003-49914. and Geiger, Roger L. Knowledge and Money: Research Universities and the Paradox of the Marketplace. Stanford, Calif.: Stanford University Pr., 2004. 321p. alk. paper, $27.95 (paper) (ISBN 0804749264); $70 (cloth) (ISBN 0804749256). LC 2004-1622.	2005	10	.pdf	application/pdf	5942	269	51	The result is two books of virtually the same length, each attempting to explain why and how research universities and some colleges have formed intimate alliances with indus- try. Geiger puts it best: “The commercial- ization of university research at the dawn of the twenty-first century would seem to possess an inexorable momentum.”	cache/crl-15710.pdf	txt/crl-15710.txt