id	sid	tid	token	lemma	pos
crl-13536	1	1	college	college	NOUN
crl-13536	1	2	and	and	CCONJ
crl-13536	1	3	research	research	NOUN
crl-13536	1	4	libraries	library	NOUN
crl-13536	1	5	joyce	joyce	PROPN
crl-13536	1	6	a.	a.	PROPN
crl-13536	1	7	edinger	edinger	PROPN
crl-13536	1	8	marketing	marketing	NOUN
crl-13536	1	9	library	library	NOUN
crl-13536	1	10	services	service	NOUN
crl-13536	1	11	:	:	PUNCT
crl-13536	1	12	strategy	strategy	NOUN
crl-13536	1	13	for	for	ADP
crl-13536	1	14	survival	survival	NOUN
crl-13536	1	15	marketing	marketing	NOUN
crl-13536	1	16	is	be	AUX
crl-13536	1	17	an	an	DET
crl-13536	1	18	activity	activity	NOUN
crl-13536	1	19	that	that	PRON
crl-13536	1	20	has	have	VERB
crl-13536	1	21	relevance	relevance	NOUN
crl-13536	1	22	not	not	PART
crl-13536	1	23	only	only	ADV
crl-13536	1	24	for	for	ADP
crl-13536	1	25	organizations	organization	NOUN
crl-13536	1	26	within	within	ADP
crl-13536	1	27	the	the	DET
crl-13536	1	28	profit	profit	NOUN
crl-13536	1	29	sector	sector	NOUN
crl-13536	1	30	of	of	ADP
crl-13536	1	31	the	the	DET
crl-13536	1	32	economy	economy	NOUN
crl-13536	1	33	but	but	CCONJ
crl-13536	1	34	also	also	ADV
crl-13536	1	35	for	for	ADP
crl-13536	1	36	libraries	library	NOUN
crl-13536	1	37	and	and	CCONJ
crl-13536	1	38	other	other	ADJ
crl-13536	1	39	nonprofit	nonprofit	ADJ
crl-13536	1	40	organizations	organization	NOUN
crl-13536	1	41	.	.	PUNCT
crl-13536	2	1	the	the	DET
crl-13536	2	2	author	author	NOUN
crl-13536	2	3	discusses	discuss	VERB
crl-13536	2	4	the	the	DET
crl-13536	2	5	conditions	condition	NOUN
crl-13536	2	6	necessary	necessary	ADJ
crl-13536	2	7	for	for	ADP
crl-13536	2	8	the	the	DET
crl-13536	2	9	success	success	NOUN
crl-13536	2	10	of	of	ADP
crl-13536	2	11	marketing	marketing	NOUN
crl-13536	2	12	programs	program	NOUN
crl-13536	2	13	within	within	ADP
crl-13536	2	14	libraries	library	NOUN
crl-13536	2	15	and	and	CCONJ
crl-13536	2	16	methods	method	NOUN
crl-13536	2	17	of	of	ADP
crl-13536	2	18	implementing	implement	VERB
crl-13536	2	19	a	a	DET
crl-13536	2	20	formal	formal	ADJ
crl-13536	2	21	marketing	marketing	NOUN
crl-13536	2	22	program	program	NOUN
crl-13536	2	23	.	.	PUNCT
crl-13536	3	1	the	the	DET
crl-13536	3	2	four	four	NUM
crl-13536	3	3	factors	factor	NOUN
crl-13536	3	4	of	of	ADP
crl-13536	3	5	the	the	DET
crl-13536	3	6	marketing	marketing	NOUN
crl-13536	3	7	mix	mix	NOUN
crl-13536	3	8	are	be	AUX
crl-13536	3	9	discussed	discuss	VERB
crl-13536	3	10	,	,	PUNCT
crl-13536	3	11	and	and	CCONJ
crl-13536	3	12	administrative	administrative	ADJ
crl-13536	3	13	decisions	decision	NOUN
crl-13536	3	14	are	be	AUX
crl-13536	3	15	considered	consider	VERB
crl-13536	3	16	within	within	ADP
crl-13536	3	17	the	the	DET
crl-13536	3	18	framework	framework	NOUN
crl-13536	3	19	of	of	ADP
crl-13536	3	20	these	these	DET
crl-13536	3	21	four	four	NUM
crl-13536	3	22	factors	factor	NOUN
crl-13536	3	23	.	.	PUNCT
crl-13536	4	1	it	it	PRON
crl-13536	4	2	is	be	AUX
crl-13536	4	3	concluded	conclude	VERB
crl-13536	4	4	that	that	SCONJ
crl-13536	4	5	each	each	DET
crl-13536	4	6	library	library	NOUN
crl-13536	4	7	must	must	AUX
crl-13536	4	8	determine	determine	VERB
crl-13536	4	9	the	the	DET
crl-13536	4	10	specific	specific	ADJ
crl-13536	4	11	marketing	marketing	NOUN
crl-13536	4	12	mix	mix	NOUN
crl-13536	4	13	that	that	PRON
crl-13536	4	14	will	will	AUX
crl-13536	4	15	be	be	AUX
crl-13536	4	16	of	of	ADP
crl-13536	4	17	optimal	optimal	ADJ
crl-13536	4	18	value	value	NOUN
crl-13536	4	19	to	to	ADP
crl-13536	4	20	its	its	PRON
crl-13536	4	21	patrons	patron	NOUN
crl-13536	4	22	.	.	PUNCT
crl-13536	5	1	marketing	marketing	NOUN
crl-13536	5	2	is	be	AUX
crl-13536	5	3	an	an	DET
crl-13536	5	4	activity	activity	NOUN
crl-13536	5	5	that	that	PRON
crl-13536	5	6	for	for	ADP
crl-13536	5	7	years	year	NOUN
crl-13536	5	8	has	have	AUX
crl-13536	5	9	been	be	AUX
crl-13536	5	10	used	use	VERB
crl-13536	5	11	successfully	successfully	ADV
crl-13536	5	12	within	within	ADP
crl-13536	5	13	the	the	DET
crl-13536	5	14	profit	profit	NOUN
crl-13536	5	15	sector	sector	NOUN
crl-13536	5	16	·	·	PUNCT
crl-13536	5	17	of	of	ADP
crl-13536	5	18	the	the	DET
crl-13536	5	19	economy	economy	NOUN
crl-13536	5	20	to	to	PART
crl-13536	5	21	promote	promote	VERB
crl-13536	5	22	demand	demand	NOUN
crl-13536	5	23	for	for	ADP
crl-13536	5	24	products	product	NOUN
crl-13536	5	25	and	and	CCONJ
crl-13536	5	26	services	service	NOUN
crl-13536	5	27	.	.	PUNCT
crl-13536	6	1	recently	recently	ADV
crl-13536	6	2	,	,	PUNCT
crl-13536	6	3	however	however	ADV
crl-13536	6	4	,	,	PUNCT
crl-13536	6	5	nonprofit	nonprofit	ADJ
crl-13536	6	6	organizations	organization	NOUN
crl-13536	6	7	-	-	PUNCT
crl-13536	6	8	including	include	VERB
crl-13536	6	9	libraries	library	NOUN
crl-13536	6	10	-	-	PUNCT
crl-13536	6	11	have	have	AUX
crl-13536	6	12	come	come	VERB
crl-13536	6	13	to	to	PART
crl-13536	6	14	realize	realize	VERB
crl-13536	6	15	that	that	SCONJ
crl-13536	6	16	marketing	marketing	NOUN
crl-13536	6	17	activities	activity	NOUN
crl-13536	6	18	are	be	AUX
crl-13536	6	19	relevant	relevant	ADJ
crl-13536	6	20	to	to	ADP
crl-13536	6	21	the	the	DET
crl-13536	6	22	management	management	NOUN
crl-13536	6	23	of	of	ADP
crl-13536	6	24	their	their	PRON
crl-13536	6	25	operations	operation	NOUN
crl-13536	6	26	also	also	ADV
crl-13536	6	27	.	.	PUNCT
crl-13536	7	1	the	the	DET
crl-13536	7	2	term	term	NOUN
crl-13536	7	3	marketing	marketing	NOUN
crl-13536	7	4	refers	refer	VERB
crl-13536	7	5	to	to	ADP
crl-13536	7	6	the	the	DET
crl-13536	7	7	effective	effective	ADJ
crl-13536	7	8	management	management	NOUN
crl-13536	7	9	by	by	ADP
crl-13536	7	10	an	an	DET
crl-13536	7	11	organization	organization	NOUN
crl-13536	7	12	of	of	ADP
crl-13536	7	13	its	its	PRON
crl-13536	7	14	exchange	exchange	NOUN
crl-13536	7	15	relations	relation	NOUN
crl-13536	7	16	with	with	ADP
crl-13536	7	17	its	its	PRON
crl-13536	7	18	various	various	ADJ
crl-13536	7	19	publics	public	NOUN
crl-13536	7	20	.	.	PUNCT
crl-13536	8	1	1	1	NUM
crl-13536	9	1	the	the	DET
crl-13536	9	2	obvious	obvious	ADJ
crl-13536	9	3	reason	reason	NOUN
crl-13536	9	4	for	for	SCONJ
crl-13536	9	5	librarians	librarian	NOUN
crl-13536	9	6	to	to	PART
crl-13536	9	7	become	become	VERB
crl-13536	9	8	involved	involve	VERB
crl-13536	9	9	in	in	ADP
crl-13536	9	10	a	a	DET
crl-13536	9	11	formalized	formalize	VERB
crl-13536	9	12	effort	effort	NOUN
crl-13536	9	13	of	of	ADP
crl-13536	9	14	this	this	DET
crl-13536	9	15	nature	nature	NOUN
crl-13536	9	16	is	be	AUX
crl-13536	9	17	to	to	PART
crl-13536	9	18	improve	improve	VERB
crl-13536	9	19	the	the	DET
crl-13536	9	20	satisfaction	satisfaction	NOUN
crl-13536	9	21	of	of	ADP
crl-13536	9	22	the	the	DET
crl-13536	9	23	potential	potential	ADJ
crl-13536	9	24	library	library	NOUN
crl-13536	9	25	patron	patron	NOUN
crl-13536	9	26	.	.	PUNCT
crl-13536	10	1	there	there	PRON
crl-13536	10	2	exists	exist	VERB
crl-13536	10	3	a	a	DET
crl-13536	10	4	very	very	ADV
crl-13536	10	5	real	real	ADJ
crl-13536	10	6	tendency	tendency	NOUN
crl-13536	10	7	for	for	SCONJ
crl-13536	10	8	people	people	NOUN
crl-13536	10	9	not	not	PART
crl-13536	10	10	to	to	PART
crl-13536	10	11	ask	ask	VERB
crl-13536	10	12	for	for	ADP
crl-13536	10	13	assistance	assistance	NOUN
crl-13536	10	14	from	from	ADP
crl-13536	10	15	someone	someone	PRON
crl-13536	10	16	else	else	ADV
crl-13536	10	17	,	,	PUNCT
crl-13536	10	18	even	even	ADV
crl-13536	10	19	when	when	SCONJ
crl-13536	10	20	it	it	PRON
crl-13536	10	21	is	be	AUX
crl-13536	10	22	readily	readily	ADV
crl-13536	10	23	obvious	obvious	ADJ
crl-13536	10	24	that	that	SCONJ
crl-13536	10	25	service	service	NOUN
crl-13536	10	26	is	be	AUX
crl-13536	10	27	available	available	ADJ
crl-13536	10	28	and	and	CCONJ
crl-13536	10	29	that	that	SCONJ
crl-13536	10	30	the	the	DET
crl-13536	10	31	person	person	NOUN
crl-13536	10	32	who	who	PRON
crl-13536	10	33	can	can	AUX
crl-13536	10	34	help	help	VERB
crl-13536	10	35	is	be	AUX
crl-13536	10	36	willing	willing	ADJ
crl-13536	10	37	to	to	PART
crl-13536	10	38	help	help	VERB
crl-13536	10	39	.	.	PUNCT
crl-13536	11	1	anyone	anyone	PRON
crl-13536	11	2	who	who	PRON
crl-13536	11	3	has	have	AUX
crl-13536	11	4	assisted	assist	VERB
crl-13536	11	5	patrons	patron	NOUN
crl-13536	11	6	at	at	ADP
crl-13536	11	7	the	the	DET
crl-13536	11	8	reference	reference	NOUN
crl-13536	11	9	desk	desk	NOUN
crl-13536	11	10	has	have	AUX
crl-13536	11	11	encountered	encounter	VERB
crl-13536	11	12	this	this	DET
crl-13536	11	13	attitude	attitude	NOUN
crl-13536	11	14	with	with	ADP
crl-13536	11	15	patrons	patron	NOUN
crl-13536	11	16	who	who	PRON
crl-13536	11	17	preface	preface	VERB
crl-13536	11	18	their	their	PRON
crl-13536	11	19	questions	question	NOUN
crl-13536	11	20	with	with	ADP
crl-13536	11	21	statements	statement	NOUN
crl-13536	11	22	such	such	ADJ
crl-13536	11	23	joyce	joyce	PROPN
crl-13536	11	24	a	a	X
crl-13536	11	25	.	.	PUNCT
crl-13536	12	1	edinger	edinger	ADV
crl-13536	12	2	is	be	AUX
crl-13536	12	3	a	a	DET
crl-13536	12	4	doctoral	doctoral	ADJ
crl-13536	12	5	student	student	NOUN
crl-13536	12	6	in	in	ADP
crl-13536	12	7	industrial	industrial	ADJ
crl-13536	12	8	/	/	SYM
crl-13536	12	9	organizational	organizational	ADJ
crl-13536	12	10	psychology	psychology	NOUN
crl-13536	12	11	at	at	ADP
crl-13536	12	12	the	the	DET
crl-13536	12	13	university	university	PROPN
crl-13536	12	14	of	of	ADP
crl-13536	12	15	missouri	missouri	PROPN
crl-13536	12	16	-	-	PROPN
crl-13536	12	17	st	st	PROPN
crl-13536	12	18	.	.	PUNCT
crl-13536	13	1	louis	louis	PROPN
crl-13536	13	2	and	and	CCONJ
crl-13536	13	3	technical	technical	ADJ
crl-13536	13	4	assista.nt	assista.nt	PROPN
crl-13536	13	5	in	in	ADP
crl-13536	13	6	the	the	DET
crl-13536	13	7	library	library	NOUN
crl-13536	13	8	's	's	PART
crl-13536	13	9	reference	reference	NOUN
crl-13536	13	10	department	department	NOUN
crl-13536	13	11	.	.	PUNCT
crl-13536	14	1	this	this	DET
crl-13536	14	2	article	article	NOUN
crl-13536	14	3	is	be	AUX
crl-13536	14	4	based	base	VERB
crl-13536	14	5	on	on	ADP
crl-13536	14	6	an	an	DET
crl-13536	14	7	address	address	NOUN
crl-13536	14	8	at	at	ADP
crl-13536	14	9	the	the	DET
crl-13536	14	10	spring	spring	NOUN
crl-13536	14	11	1979	1979	NUM
crl-13536	14	12	conference	conference	NOUN
crl-13536	14	13	of	of	ADP
crl-13536	14	14	the	the	DET
crl-13536	14	15	missouri	missouri	PROPN
crl-13536	14	16	association	association	PROPN
crl-13536	14	17	of	of	ADP
crl-13536	14	18	college	college	PROPN
crl-13536	14	19	and	and	CCONJ
crl-13536	14	20	research	research	NOUN
crl-13536	14	21	libraries	library	NOUN
crl-13536	14	22	.	.	PUNCT
crl-13536	15	1	the	the	DET
crl-13536	15	2	·	·	PUNCT
crl-13536	15	3	author	author	NOUN
crl-13536	15	4	thanks	thank	NOUN
crl-13536	15	5	dana	dana	PROPN
crl-13536	15	6	c	c	PROPN
crl-13536	15	7	.	.	PUNCT
crl-13536	16	1	rooks	rooks	PROPN
crl-13536	16	2	and	and	CCONJ
crl-13536	16	3	mary	mary	PROPN
crl-13536	16	4	lou	lou	PROPN
crl-13536	16	5	goodyear	goodyear	PROPN
crl-13536	16	6	for	for	ADP
crl-13536	16	7	helpful	helpful	ADJ
crl-13536	16	8	comments	comment	NOUN
crl-13536	16	9	on	on	ADP
crl-13536	16	10	earlier	early	ADJ
crl-13536	16	11	drafts	draft	NOUN
crl-13536	16	12	of	of	ADP
crl-13536	16	13	the	the	DET
crl-13536	16	14	paper	paper	NOUN
crl-13536	16	15	.	.	PUNCT
crl-13536	17	1	328	328	NUM
crl-13536	17	2	i	i	PRON
crl-13536	17	3	as	as	ADP
crl-13536	17	4	,	,	PUNCT
crl-13536	17	5	'	'	PUNCT
crl-13536	17	6	t	t	NOUN
crl-13536	17	7	m	m	VERB
crl-13536	17	8	sorry	sorry	ADJ
crl-13536	17	9	to	to	PART
crl-13536	17	10	bother	bother	VERB
crl-13536	17	11	you	you	PRON
crl-13536	17	12	,	,	PUNCT
crl-13536	17	13	"	"	PUNCT
crl-13536	17	14	or	or	CCONJ
crl-13536	17	15	with	with	ADP
crl-13536	17	16	patrons	patron	NOUN
crl-13536	17	17	who	who	PRON
crl-13536	17	18	spend	spend	VERB
crl-13536	17	19	an	an	DET
crl-13536	17	20	hour	hour	NOUN
crl-13536	17	21	looking	look	VERB
crl-13536	17	22	through	through	ADP
crl-13536	17	23	current	current	ADJ
crl-13536	17	24	issues	issue	NOUN
crl-13536	17	25	of	of	ADP
crl-13536	17	26	periodicals	periodical	NOUN
crl-13536	17	27	before	before	SCONJ
crl-13536	17	28	they	they	PRON
crl-13536	17	29	ask	ask	VERB
crl-13536	17	30	at	at	ADP
crl-13536	17	31	the	the	DET
crl-13536	17	32	reference	reference	NOUN
crl-13536	17	33	desk	desk	NOUN
crl-13536	17	34	how	how	SCONJ
crl-13536	17	35	they	they	PRON
crl-13536	17	36	can	can	AUX
crl-13536	17	37	locate	locate	VERB
crl-13536	17	38	articles	article	NOUN
crl-13536	17	39	on	on	ADP
crl-13536	17	40	a	a	DET
crl-13536	17	41	specific	specific	ADJ
crl-13536	17	42	subject	subject	NOUN
crl-13536	17	43	.	.	PUNCT
crl-13536	18	1	in	in	ADP
crl-13536	18	2	general	general	ADJ
crl-13536	18	3	,	,	PUNCT
crl-13536	18	4	this	this	DET
crl-13536	18	5	type	type	NOUN
crl-13536	18	6	of	of	ADP
crl-13536	18	7	problem	problem	NOUN
crl-13536	18	8	is	be	AUX
crl-13536	18	9	difficult	difficult	ADJ
crl-13536	18	10	to	to	PART
crl-13536	18	11	deal	deal	VERB
crl-13536	18	12	with	with	ADP
crl-13536	18	13	;	;	PUNCT
crl-13536	18	14	however	however	ADV
crl-13536	18	15	,	,	PUNCT
crl-13536	18	16	librarians	librarian	NOUN
crl-13536	18	17	who	who	PRON
crl-13536	18	18	are	be	AUX
crl-13536	18	19	engaged	engage	VERB
crl-13536	18	20	in	in	ADP
crl-13536	18	21	a	a	DET
crl-13536	18	22	serious	serious	ADJ
crl-13536	18	23	marketing	marketing	NOUN
crl-13536	18	24	effort	effort	NOUN
crl-13536	18	25	to	to	PART
crl-13536	18	26	counter	counter	VERB
crl-13536	18	27	such	such	ADJ
crl-13536	18	28	attitudes	attitude	NOUN
crl-13536	18	29	can	can	AUX
crl-13536	18	30	make	make	VERB
crl-13536	18	31	significant	significant	ADJ
crl-13536	18	32	advances	advance	NOUN
crl-13536	18	33	in	in	ADP
crl-13536	18	34	reaching	reach	VERB
crl-13536	18	35	potential	potential	ADJ
crl-13536	18	36	patrons	patron	NOUN
crl-13536	18	37	who	who	PRON
crl-13536	18	38	need	need	VERB
crl-13536	18	39	the	the	DET
crl-13536	18	40	information	information	NOUN
crl-13536	18	41	that	that	PRON
crl-13536	18	42	librarians	librarian	NOUN
crl-13536	18	43	can	can	AUX
crl-13536	18	44	provide	provide	VERB
crl-13536	18	45	but	but	CCONJ
crl-13536	18	46	who	who	PRON
crl-13536	18	47	are	be	AUX
crl-13536	18	48	n't	not	PART
crl-13536	18	49	willing	willing	ADJ
crl-13536	18	50	to	to	PART
crl-13536	18	51	ask	ask	VERB
crl-13536	18	52	for	for	ADP
crl-13536	18	53	help	help	NOUN
crl-13536	18	54	and	and	CCONJ
crl-13536	18	55	therefore	therefore	ADV
crl-13536	18	56	are	be	AUX
crl-13536	18	57	n't	not	PART
crl-13536	18	58	being	be	AUX
crl-13536	18	59	satisfied	satisfied	ADJ
crl-13536	18	60	.	.	PUNCT
crl-13536	19	1	a	a	DET
crl-13536	19	2	second	second	ADJ
crl-13536	19	3	reason	reason	NOUN
crl-13536	19	4	for	for	SCONJ
crl-13536	19	5	librarians	librarian	NOUN
crl-13536	19	6	to	to	PART
crl-13536	19	7	become	become	VERB
crl-13536	19	8	actively	actively	ADV
crl-13536	19	9	involved	involve	VERB
crl-13536	19	10	in	in	ADP
crl-13536	19	11	marketing	market	VERB
crl-13536	19	12	their	their	PRON
crl-13536	19	13	library	library	NOUN
crl-13536	19	14	's	's	PART
crl-13536	19	15	services	service	NOUN
crl-13536	19	16	relates	relate	VERB
crl-13536	19	17	to	to	ADP
crl-13536	19	18	the	the	DET
crl-13536	19	19	emphasis	emphasis	NOUN
crl-13536	19	20	on	on	ADP
crl-13536	19	21	accountability	accountability	NOUN
crl-13536	19	22	in	in	ADP
crl-13536	19	23	today	today	NOUN
crl-13536	19	24	'	'	PART
crl-13536	19	25	s	s	PART
crl-13536	19	26	nonprofit	nonprofit	ADJ
crl-13536	19	27	organizations	organization	NOUN
crl-13536	19	28	.	.	PUNCT
crl-13536	20	1	a	a	DET
crl-13536	20	2	number	number	NOUN
crl-13536	20	3	of	of	ADP
crl-13536	20	4	authors	author	NOUN
crl-13536	20	5	have	have	AUX
crl-13536	20	6	emphasized	emphasize	VERB
crl-13536	20	7	the	the	DET
crl-13536	20	8	relationship	relationship	NOUN
crl-13536	20	9	between	between	ADP
crl-13536	20	10	the	the	DET
crl-13536	20	11	actual	actual	ADJ
crl-13536	20	12	contribution	contribution	NOUN
crl-13536	20	13	of	of	ADP
crl-13536	20	14	a	a	DET
crl-13536	20	15	library	library	NOUN
crl-13536	20	16	and	and	CCONJ
crl-13536	20	17	the	the	DET
crl-13536	20	18	amount	amount	NOUN
crl-13536	20	19	of	of	ADP
crl-13536	20	20	funding	funding	NOUN
crl-13536	20	21	received	receive	VERB
crl-13536	20	22	for	for	ADP
crl-13536	20	23	the	the	DET
crl-13536	20	24	library	library	NOUN
crl-13536	20	25	'	'	PART
crl-13536	20	26	s	s	PROPN
crl-13536	20	27	programs	program	NOUN
crl-13536	20	28	and	and	CCONJ
crl-13536	20	29	services	service	NOUN
crl-13536	20	30	.	.	PUNCT
crl-13536	21	1	dougherty	dougherty	PROPN
crl-13536	21	2	and	and	CCONJ
crl-13536	21	3	blomquist	blomquist	NOUN
crl-13536	21	4	,	,	PUNCT
crl-13536	21	5	for	for	ADP
crl-13536	21	6	example	example	NOUN
crl-13536	21	7	,	,	PUNCT
crl-13536	21	8	suggest	suggest	VERB
crl-13536	21	9	that	that	SCONJ
crl-13536	21	10	a	a	DET
crl-13536	21	11	library	library	NOUN
crl-13536	21	12	's	's	PART
crl-13536	21	13	best	good	ADJ
crl-13536	21	14	defense	defense	NOUN
crl-13536	21	15	against	against	ADP
crl-13536	21	16	budget	budget	NOUN
crl-13536	21	17	cutbacks	cutback	NOUN
crl-13536	21	18	is	be	AUX
crl-13536	21	19	to	to	PART
crl-13536	21	20	become	become	VERB
crl-13536	21	21	an	an	DET
crl-13536	21	22	indispensable	indispensable	ADJ
crl-13536	21	23	source	source	NOUN
crl-13536	21	24	of	of	ADP
crl-13536	21	25	information	information	NOUN
crl-13536	21	26	and	and	CCONJ
crl-13536	21	27	services	service	NOUN
crl-13536	21	28	.	.	PUNCT
crl-13536	22	1	2	2	NUM
crl-13536	22	2	if	if	SCONJ
crl-13536	22	3	the	the	DET
crl-13536	22	4	library	library	NOUN
crl-13536	22	5	is	be	AUX
crl-13536	22	6	seen	see	VERB
crl-13536	22	7	by	by	ADP
crl-13536	22	8	its	its	PRON
crl-13536	22	9	clientele	clientele	NOUN
crl-13536	22	10	and	and	CCONJ
crl-13536	22	11	onlookers	onlooker	NOUN
crl-13536	22	12	as	as	ADP
crl-13536	22	13	vital	vital	ADJ
crl-13536	22	14	to	to	ADP
crl-13536	22	15	the	the	DET
crl-13536	22	16	university	university	NOUN
crl-13536	22	17	or	or	CCONJ
crl-13536	22	18	to	to	ADP
crl-13536	22	19	the	the	DET
crl-13536	22	20	community	community	NOUN
crl-13536	22	21	,	,	PUNCT
crl-13536	22	22	it	it	PRON
crl-13536	22	23	will	will	AUX
crl-13536	22	24	be	be	AUX
crl-13536	22	25	less	less	ADJ
crl-13536	22	26	in	in	ADP
crl-13536	22	27	the	the	DET
crl-13536	22	28	position	position	NOUN
crl-13536	22	29	of	of	ADP
crl-13536	22	30	having	have	VERB
crl-13536	22	31	to	to	PART
crl-13536	22	32	justify	justify	VERB
crl-13536	22	33	the	the	DET
crl-13536	22	34	existence	existence	NOUN
crl-13536	22	35	of	of	ADP
crl-13536	22	36	its	its	PRON
crl-13536	22	37	programs	program	NOUN
crl-13536	22	38	anq	anq	PROPN
crl-13536	22	39	policies	policy	NOUN
crl-13536	22	40	.	.	PUNCT
crl-13536	23	1	if	if	SCONJ
crl-13536	23	2	the	the	DET
crl-13536	23	3	library	library	NOUN
crl-13536	23	4	does	do	AUX
crl-13536	23	5	not	not	PART
crl-13536	23	6	have	have	VERB
crl-13536	23	7	this	this	DET
crl-13536	23	8	kind	kind	NOUN
crl-13536	23	9	of	of	ADP
crl-13536	23	10	support	support	NOUN
crl-13536	23	11	,	,	PUNCT
crl-13536	23	12	it	it	PRON
crl-13536	23	13	will	will	AUX
crl-13536	23	14	continually	continually	ADV
crl-13536	23	15	have	have	VERB
crl-13536	23	16	to	to	PART
crl-13536	23	17	fight	fight	VERB
crl-13536	23	18	to	to	PART
crl-13536	23	19	obtain	obtain	VERB
crl-13536	23	20	the	the	DET
crl-13536	23	21	funding	funding	NOUN
crl-13536	23	22	needed	need	VERB
crl-13536	23	23	to	to	PART
crl-13536	23	24	support	support	VERB
crl-13536	23	25	its	its	PRON
crl-13536	23	26	programs	program	NOUN
crl-13536	23	27	,	,	PUNCT
crl-13536	23	28	and	and	CCONJ
crl-13536	23	29	,	,	PUNCT
crl-13536	23	30	in	in	ADP
crl-13536	23	31	the	the	DET
crl-13536	23	32	long	long	ADJ
crl-13536	23	33	run	run	NOUN
crl-13536	23	34	,	,	PUNCT
crl-13536	23	35	its	its	PRON
crl-13536	23	36	ability	ability	NOUN
crl-13536	23	37	to	to	PART
crl-13536	23	38	provide	provide	VERB
crl-13536	23	39	service	service	NOUN
crl-13536	23	40	to	to	ADP
crl-13536	23	41	the	the	DET
crl-13536	23	42	patron	patron	NOUN
crl-13536	23	43	will	will	AUX
crl-13536	23	44	be	be	AUX
crl-13536	23	45	impaired	impair	VERB
crl-13536	23	46	.	.	PUNCT
crl-13536	24	1	by	by	ADP
crl-13536	24	2	actively	actively	ADV
crl-13536	24	3	marketing	market	VERB
crl-13536	24	4	the	the	DET
crl-13536	24	5	library	library	NOUN
crl-13536	24	6	's	's	PART
crl-13536	24	7	services	service	NOUN
crl-13536	24	8	,	,	PUNCT
crl-13536	24	9	the	the	DET
crl-13536	24	10	library	library	NOUN
crl-13536	24	11	can	can	AUX
crl-13536	24	12	reach	reach	VERB
crl-13536	24	13	more	more	ADJ
crl-13536	24	14	potential	potential	ADJ
crl-13536	24	15	users	user	NOUN
crl-13536	24	16	,	,	PUNCT
crl-13536	24	17	encourage	encourage	VERB
crl-13536	24	18	use	use	NOUN
crl-13536	24	19	of	of	ADP
crl-13536	24	20	the	the	DET
crl-13536	24	21	library	library	NOUN
crl-13536	24	22	's	's	PART
crl-13536	24	23	resources	resource	NOUN
crl-13536	24	24	,	,	PUNCT
crl-13536	24	25	and	and	CCONJ
crl-13536	24	26	work	work	VERB
crl-13536	24	27	toward	toward	ADP
crl-13536	24	28	becoming	become	VERB
crl-13536	24	29	an	an	DET
crl-13536	24	30	indispensable	indispensable	ADJ
crl-13536	24	31	source	source	NOUN
crl-13536	24	32	of	of	ADP
crl-13536	24	33	information	information	NOUN
crl-13536	24	34	for	for	ADP
crl-13536	24	35	the	the	DET
crl-13536	24	36	community	community	NOUN
crl-13536	24	37	.	.	PUNCT
crl-13536	25	1	these	these	PRON
crl-13536	25	2	are	be	AUX
crl-13536	25	3	n't	not	PART
crl-13536	25	4	the	the	DET
crl-13536	25	5	only	only	ADJ
crl-13536	25	6	reasons	reason	NOUN
crl-13536	25	7	for	for	ADP
crl-13536	25	8	engaging	engage	VERB
crl-13536	25	9	in	in	ADP
crl-13536	25	10	the	the	DET
crl-13536	25	11	marketing	marketing	NOUN
crl-13536	25	12	of	of	ADP
crl-13536	25	13	library	library	NOUN
crl-13536	25	14	services	service	NOUN
crl-13536	25	15	but	but	CCONJ
crl-13536	25	16	are	be	AUX
crl-13536	25	17	among	among	ADP
crl-13536	25	18	the	the	DET
crl-13536	25	19	most	most	ADV
crl-13536	25	20	important	important	ADJ
crl-13536	25	21	and	and	CCONJ
crl-13536	25	22	should	should	AUX
crl-13536	25	23	be	be	AUX
crl-13536	25	24	sufficient	sufficient	ADJ
crl-13536	25	25	reason	reason	NOUN
crl-13536	25	26	for	for	SCONJ
crl-13536	25	27	librarians	librarian	NOUN
crl-13536	25	28	to	to	PART
crl-13536	25	29	consider	consider	VERB
crl-13536	25	30	the	the	DET
crl-13536	25	31	possibilities	possibility	NOUN
crl-13536	25	32	offered	offer	VERB
crl-13536	25	33	by	by	ADP
crl-13536	25	34	the	the	DET
crl-13536	25	35	marketing	marketing	NOUN
crl-13536	25	36	of	of	ADP
crl-13536	25	37	library	library	NOUN
crl-13536	25	38	services	service	NOUN
crl-13536	25	39	.	.	PUNCT
crl-13536	26	1	the	the	DET
crl-13536	26	2	remainder	remainder	NOUN
crl-13536	26	3	of	of	ADP
crl-13536	26	4	this	this	DET
crl-13536	26	5	paper	paper	NOUN
crl-13536	26	6	will	will	AUX
crl-13536	26	7	outline	outline	VERB
crl-13536	26	8	the	the	DET
crl-13536	26	9	means	mean	NOUN
crl-13536	26	10	by	by	ADP
crl-13536	26	11	which	which	PRON
crl-13536	26	12	librarians	librarian	NOUN
crl-13536	26	13	can	can	AUX
crl-13536	26	14	become	become	VERB
crl-13536	26	15	actively	actively	ADV
crl-13536	26	16	involved	involve	VERB
crl-13536	26	17	in	in	ADP
crl-13536	26	18	an	an	DET
crl-13536	26	19	effort	effort	NOUN
crl-13536	26	20	to	to	PART
crl-13536	26	21	market	market	VERB
crl-13536	26	22	their	their	PRON
crl-13536	26	23	services	service	NOUN
crl-13536	26	24	.	.	PUNCT
crl-13536	27	1	the	the	DET
crl-13536	27	2	intent	intent	NOUN
crl-13536	27	3	,	,	PUNCT
crl-13536	27	4	however	however	ADV
crl-13536	27	5	,	,	PUNCT
crl-13536	27	6	is	be	AUX
crl-13536	27	7	not	not	PART
crl-13536	27	8	to	to	PART
crl-13536	27	9	offer	offer	VERB
crl-13536	27	10	specific	specific	ADJ
crl-13536	27	11	answers	answer	NOUN
crl-13536	27	12	that	that	PRON
crl-13536	27	13	will	will	AUX
crl-13536	27	14	be	be	AUX
crl-13536	27	15	effective	effective	ADJ
crl-13536	27	16	in	in	ADP
crl-13536	27	17	every	every	DET
crl-13536	27	18	library	library	NOUN
crl-13536	27	19	,	,	PUNCT
crl-13536	27	20	but	but	CCONJ
crl-13536	27	21	rather	rather	ADV
crl-13536	27	22	to	to	PART
crl-13536	27	23	suggest	suggest	VERB
crl-13536	27	24	an	an	DET
crl-13536	27	25	approach	approach	NOUN
crl-13536	27	26	by	by	ADP
crl-13536	27	27	which	which	PRON
crl-13536	27	28	librarians	librarian	NOUN
crl-13536	27	29	can	can	AUX
crl-13536	27	30	begin	begin	VERB
crl-13536	27	31	asking	ask	VERB
crl-13536	27	32	the	the	DET
crl-13536	27	33	right	right	ADJ
crl-13536	27	34	questions	question	NOUN
crl-13536	27	35	and	and	CCONJ
crl-13536	27	36	determine	determine	VERB
crl-13536	27	37	the	the	DET
crl-13536	27	38	appropriate	appropriate	ADJ
crl-13536	27	39	course	course	NOUN
crl-13536	27	40	of	of	ADP
crl-13536	27	41	action	action	NOUN
crl-13536	27	42	in	in	ADP
crl-13536	27	43	their	their	PRON
crl-13536	27	44	own	own	ADJ
crl-13536	27	45	library	library	NOUN
crl-13536	27	46	situation	situation	NOUN
crl-13536	27	47	.	.	PUNCT
crl-13536	28	1	the	the	DET
crl-13536	28	2	marketing	marketing	NOUN
crl-13536	28	3	concept	concept	NOUN
crl-13536	28	4	probably	probably	ADV
crl-13536	28	5	the	the	DET
crl-13536	28	6	main	main	ADJ
crl-13536	28	7	prerequisite	prerequisite	NOUN
crl-13536	28	8	to	to	ADP
crl-13536	28	9	the	the	DET
crl-13536	28	10	success	success	NOUN
crl-13536	28	11	of	of	ADP
crl-13536	28	12	any	any	DET
crl-13536	28	13	marketing	marketing	NOUN
crl-13536	28	14	program	program	NOUN
crl-13536	28	15	within	within	ADP
crl-13536	28	16	an	an	DET
crl-13536	28	17	organization	organization	NOUN
crl-13536	28	18	is	be	AUX
crl-13536	28	19	that	that	SCONJ
crl-13536	28	20	every	every	DET
crl-13536	28	21	member	member	NOUN
crl-13536	28	22	of	of	ADP
crl-13536	28	23	the	the	DET
crl-13536	28	24	organization	organization	NOUN
crl-13536	28	25	become	become	VERB
crl-13536	28	26	committed	committed	ADJ
crl-13536	28	27	to	to	ADP
crl-13536	28	28	what	what	PRON
crl-13536	28	29	has	have	AUX
crl-13536	28	30	been	be	AUX
crl-13536	28	31	termed	term	VERB
crl-13536	28	32	the	the	DET
crl-13536	28	33	"	"	PUNCT
crl-13536	28	34	marketing	marketing	NOUN
crl-13536	28	35	concept	concept	NOUN
crl-13536	28	36	.	.	PUNCT
crl-13536	28	37	"	"	PUNCT
crl-13536	29	1	the	the	DET
crl-13536	29	2	marketing	marketing	NOUN
crl-13536	29	3	concept	concept	NOUN
crl-13536	29	4	is	be	AUX
crl-13536	29	5	defined	define	VERB
crl-13536	29	6	as	as	ADP
crl-13536	29	7	"	"	PUNCT
crl-13536	29	8	a	a	DET
crl-13536	29	9	consumers	consumer	NOUN
crl-13536	29	10	'	'	PART
crl-13536	29	11	needs	need	NOUN
crl-13536	29	12	orientation	orientation	NOUN
crl-13536	29	13	backed	back	VERB
crl-13536	29	14	by	by	ADP
crl-13536	29	15	integrated	integrate	VERB
crl-13536	29	16	marketing	marketing	NOUN
crl-13536	29	17	aimed	aim	VERB
crl-13536	29	18	at	at	ADP
crl-13536	29	19	generating	generate	VERB
crl-13536	29	20	consumer	consumer	NOUN
crl-13536	29	21	satisfaction	satisfaction	NOUN
crl-13536	29	22	as	as	ADP
crl-13536	29	23	the	the	DET
crl-13536	29	24	key	key	NOUN
crl-13536	29	25	to	to	ADP
crl-13536	29	26	satisfying	satisfy	VERB
crl-13536	29	27	organizational	organizational	ADJ
crl-13536	29	28	goals	goal	NOUN
crl-13536	29	29	,	,	PUNCT
crl-13536	29	30	"	"	PUNCT
crl-13536	29	31	and	and	CCONJ
crl-13536	29	32	calls	call	VERB
crl-13536	29	33	for	for	ADP
crl-13536	29	34	a	a	DET
crl-13536	29	35	basic	basic	ADJ
crl-13536	29	36	reorientation	reorientation	NOUN
crl-13536	29	37	of	of	ADP
crl-13536	29	38	the	the	DET
crl-13536	29	39	organization	organization	NOUN
crl-13536	29	40	from	from	ADP
crl-13536	29	41	looking	look	VERB
crl-13536	29	42	inward	inward	ADV
crl-13536	29	43	toward	toward	ADP
crl-13536	29	44	its	its	PRON
crl-13536	29	45	products	product	NOUN
crl-13536	29	46	and	and	CCONJ
crl-13536	29	47	services	service	NOUN
crl-13536	29	48	to	to	ADP
crl-13536	29	49	looking	look	VERB
crl-13536	29	50	outward	outward	ADV
crl-13536	29	51	toward	toward	ADP
crl-13536	29	52	the	the	DET
crl-13536	29	53	-consumer	-consumer	NOUN
crl-13536	29	54	's	's	PART
crl-13536	29	55	needs	need	NOUN
crl-13536	29	56	.	.	PUNCT
crl-13536	30	1	3	3	NUM
crl-13536	30	2	in	in	ADP
crl-13536	30	3	terms	term	NOUN
crl-13536	30	4	of	of	ADP
crl-13536	30	5	libraries	library	NOUN
crl-13536	30	6	,	,	PUNCT
crl-13536	30	7	this	this	DET
crl-13536	30	8	concept	concept	NOUN
crl-13536	30	9	means	mean	VERB
crl-13536	30	10	a	a	DET
crl-13536	30	11	change	change	NOUN
crl-13536	30	12	of	of	ADP
crl-13536	30	13	attitude	attitude	NOUN
crl-13536	30	14	from	from	ADP
crl-13536	30	15	that	that	PRON
crl-13536	30	16	in	in	ADP
crl-13536	30	17	which	which	PRON
crl-13536	30	18	librarians	librarian	NOUN
crl-13536	30	19	acquire	acquire	VERB
crl-13536	30	20	the	the	DET
crl-13536	30	21	types	type	NOUN
crl-13536	30	22	of	of	ADP
crl-13536	30	23	materials	material	NOUN
crl-13536	30	24	that	that	PRON
crl-13536	30	25	they	they	PRON
crl-13536	30	26	feel	feel	VERB
crl-13536	30	27	are	be	AUX
crl-13536	30	28	appropriate	appropriate	ADJ
crl-13536	30	29	for	for	ADP
crl-13536	30	30	the	the	DET
crl-13536	30	31	collection	collection	NOUN
crl-13536	30	32	,	,	PUNCT
crl-13536	30	33	catalog	catalog	VERB
crl-13536	30	34	them	they	PRON
crl-13536	30	35	,	,	PUNCT
crl-13536	30	36	put	put	VERB
crl-13536	30	37	them	they	PRON
crl-13536	30	38	on	on	ADP
crl-13536	30	39	the	the	DET
crl-13536	30	40	shelves	shelf	NOUN
crl-13536	30	41	,	,	PUNCT
crl-13536	30	42	and	and	CCONJ
crl-13536	30	43	assume	assume	VERB
crl-13536	30	44	patrons	patron	NOUN
crl-13536	30	45	can	can	AUX
crl-13536	30	46	find	find	VERB
crl-13536	30	47	them	they	PRON
crl-13536	30	48	if	if	SCONJ
crl-13536	30	49	they	they	PRON
crl-13536	30	50	want	want	VERB
crl-13536	30	51	them	they	PRON
crl-13536	30	52	.	.	PUNCT
crl-13536	31	1	instead	instead	ADV
crl-13536	31	2	,	,	PUNCT
crl-13536	31	3	it	it	PRON
crl-13536	31	4	must	must	AUX
crl-13536	31	5	be	be	AUX
crl-13536	31	6	acknowledged	acknowledge	VERB
crl-13536	31	7	that	that	SCONJ
crl-13536	31	8	if	if	SCONJ
crl-13536	31	9	patrons	patron	NOUN
crl-13536	31	10	need	need	VERB
crl-13536	31	11	particular	particular	ADJ
crl-13536	31	12	items	item	NOUN
crl-13536	31	13	in	in	ADP
crl-13536	31	14	their	their	PRON
crl-13536	31	15	scholarly	scholarly	ADJ
crl-13536	31	16	pursuits	pursuit	NOUN
crl-13536	31	17	and	and	CCONJ
crl-13536	31	18	they	they	PRON
crl-13536	31	19	are	be	AUX
crl-13536	31	20	in	in	ADP
crl-13536	31	21	the	the	DET
crl-13536	31	22	library	library	NOUN
crl-13536	31	23	's	's	PART
crl-13536	31	24	collection	collection	NOUN
crl-13536	31	25	,	,	PUNCT
crl-13536	31	26	the	the	DET
crl-13536	31	27	patrons	patron	NOUN
crl-13536	31	28	ought	ought	AUX
crl-13536	31	29	to	to	PART
crl-13536	31	30	be	be	AUX
crl-13536	31	31	able	able	ADJ
crl-13536	31	32	to	to	PART
crl-13536	31	33	locate	locate	VERB
crl-13536	31	34	them	they	PRON
crl-13536	31	35	.	.	PUNCT
crl-13536	32	1	if	if	SCONJ
crl-13536	32	2	an	an	DET
crl-13536	32	3	item	item	NOUN
crl-13536	32	4	is	be	AUX
crl-13536	32	5	not	not	PART
crl-13536	32	6	in	in	ADP
crl-13536	32	7	the	the	DET
crl-13536	32	8	collection	collection	NOUN
crl-13536	32	9	,	,	PUNCT
crl-13536	32	10	the	the	DET
crl-13536	32	11	library	library	NOUN
crl-13536	32	12	should	should	AUX
crl-13536	32	13	be	be	AUX
crl-13536	32	14	able	able	ADJ
crl-13536	32	15	to	to	PART
crl-13536	32	16	promarketing	promarkete	VERB
crl-13536	32	17	library	library	NOUN
crl-13536	32	18	services	service	NOUN
crl-13536	32	19	i	i	PRON
crl-13536	32	20	329	329	NUM
crl-13536	32	21	vide	vide	NOUN
crl-13536	32	22	access	access	NOUN
crl-13536	32	23	to	to	ADP
crl-13536	32	24	it	it	PRON
crl-13536	32	25	with	with	ADP
crl-13536	32	26	minimal	minimal	ADJ
crl-13536	32	27	delay	delay	NOUN
crl-13536	32	28	through	through	ADP
crl-13536	32	29	interlibrary	interlibrary	ADJ
crl-13536	32	30	loan	loan	NOUN
crl-13536	32	31	or	or	CCONJ
crl-13536	32	32	a	a	DET
crl-13536	32	33	cooperative	cooperative	ADJ
crl-13536	32	34	agreement	agreement	NOUN
crl-13536	32	35	with	with	ADP
crl-13536	32	36	other	other	ADJ
crl-13536	32	37	libraries	library	NOUN
crl-13536	32	38	.	.	PUNCT
crl-13536	33	1	under	under	ADP
crl-13536	33	2	the	the	DET
crl-13536	33	3	marketing	marketing	NOUN
crl-13536	33	4	concept	concept	NOUN
crl-13536	33	5	,	,	PUNCT
crl-13536	33	6	then	then	ADV
crl-13536	33	7	,	,	PUNCT
crl-13536	33	8	the	the	DET
crl-13536	33	9	patron	patron	NOUN
crl-13536	33	10	is	be	AUX
crl-13536	33	11	the	the	DET
crl-13536	33	12	focus	focus	NOUN
crl-13536	33	13	instead	instead	ADV
crl-13536	33	14	of	of	ADP
crl-13536	33	15	the	the	DET
crl-13536	33	16	librarian	librarian	NOUN
crl-13536	33	17	,	,	PUNCT
crl-13536	33	18	and	and	CCONJ
crl-13536	33	19	the	the	DET
crl-13536	33	20	patron	patron	NOUN
crl-13536	33	21	is	be	AUX
crl-13536	33	22	the	the	DET
crl-13536	33	23	librarian	librarian	NOUN
crl-13536	33	24	's	's	PART
crl-13536	33	25	reason	reason	NOUN
crl-13536	33	26	for	for	ADP
crl-13536	33	27	being	be	AUX
crl-13536	33	28	.	.	PUNCT
crl-13536	34	1	the	the	DET
crl-13536	34	2	marketing	marketing	NOUN
crl-13536	34	3	concept	concept	NOUN
crl-13536	34	4	requires	require	VERB
crl-13536	34	5	integrated	integrated	ADJ
crl-13536	34	6	marketing	marketing	NOUN
crl-13536	34	7	;	;	PUNCT
crl-13536	34	8	the	the	DET
crl-13536	34	9	various	various	ADJ
crl-13536	34	10	departments	department	NOUN
crl-13536	34	11	in	in	ADP
crl-13536	34	12	the	the	DET
crl-13536	34	13	organization	organization	NOUN
crl-13536	34	14	must	must	AUX
crl-13536	34	15	realize	realize	VERB
crl-13536	34	16	that	that	SCONJ
crl-13536	34	17	the	the	DET
crl-13536	34	18	actions	action	NOUN
crl-13536	34	19	they	they	PRON
crl-13536	34	20	take	take	VERB
crl-13536	34	21	have	have	VERB
crl-13536	34	22	a	a	DET
crl-13536	34	23	significant	significant	ADJ
crl-13536	34	24	effect	effect	NOUN
crl-13536	34	25	on	on	ADP
crl-13536	34	26	the	the	DET
crl-13536	34	27	organization	organization	NOUN
crl-13536	34	28	's	's	PART
crl-13536	34	29	ability	ability	NOUN
crl-13536	34	30	to	to	PART
crl-13536	34	31	create	create	VERB
crl-13536	34	32	,	,	PUNCT
crl-13536	34	33	retain	retain	VERB
crl-13536	34	34	,	,	PUNCT
crl-13536	34	35	and	and	CCONJ
crl-13536	34	36	satisfy	satisfy	VERB
crl-13536	34	37	consumers	consumer	NOUN
crl-13536	34	38	.	.	PUNCT
crl-13536	35	1	4	4	NUM
crl-13536	35	2	while	while	SCONJ
crl-13536	35	3	in	in	ADP
crl-13536	35	4	libraries	library	NOUN
crl-13536	35	5	the	the	DET
crl-13536	35	6	public	public	ADJ
crl-13536	35	7	services	service	NOUN
crl-13536	35	8	staff	staff	NOUN
crl-13536	35	9	generally	generally	ADV
crl-13536	35	10	has	have	VERB
crl-13536	35	11	the	the	DET
crl-13536	35	12	bulk	bulk	NOUN
crl-13536	35	13	of	of	ADP
crl-13536	35	14	patron	patron	NOUN
crl-13536	35	15	contact	contact	NOUN
crl-13536	35	16	and	and	CCONJ
crl-13536	35	17	probably	probably	ADV
crl-13536	35	18	does	do	VERB
crl-13536	35	19	the	the	DET
crl-13536	35	20	most	most	ADJ
crl-13536	35	21	to	to	PART
crl-13536	35	22	influence	influence	VERB
crl-13536	35	23	the	the	DET
crl-13536	35	24	patron	patron	NOUN
crl-13536	35	25	's	's	PART
crl-13536	35	26	attitude	attitude	NOUN
crl-13536	35	27	toward	toward	ADP
crl-13536	35	28	the	the	DET
crl-13536	35	29	library	library	NOUN
crl-13536	35	30	,	,	PUNCT
crl-13536	35	31	staff	staff	NOUN
crl-13536	35	32	in	in	ADP
crl-13536	35	33	other	other	ADJ
crl-13536	35	34	areas	area	NOUN
crl-13536	35	35	do	do	AUX
crl-13536	35	36	have	have	VERB
crl-13536	35	37	an	an	DET
crl-13536	35	38	impact	impact	NOUN
crl-13536	35	39	.	.	PUNCT
crl-13536	36	1	technical	technical	ADJ
crl-13536	36	2	services	service	NOUN
crl-13536	36	3	staff	staff	NOUN
crl-13536	36	4	,	,	PUNCT
crl-13536	36	5	for	for	ADP
crl-13536	36	6	instance	instance	NOUN
crl-13536	36	7	,	,	PUNCT
crl-13536	36	8	can	can	AUX
crl-13536	36	9	promote	promote	VERB
crl-13536	36	10	a	a	DET
crl-13536	36	11	patron	patron	NOUN
crl-13536	36	12	service	service	NOUN
crl-13536	36	13	orientation	orientation	NOUN
crl-13536	36	14	by	by	ADP
crl-13536	36	15	rush	rush	NOUN
crl-13536	36	16	processing	processing	NOUN
crl-13536	36	17	a	a	DET
crl-13536	36	18	book	book	NOUN
crl-13536	36	19	for	for	ADP
crl-13536	36	20	a	a	DET
crl-13536	36	21	patron	patron	NOUN
crl-13536	36	22	or	or	CCONJ
crl-13536	36	23	by	by	ADP
crl-13536	36	24	adding	add	VERB
crl-13536	36	25	see	see	ADJ
crl-13536	36	26	references	reference	NOUN
crl-13536	36	27	to	to	ADP
crl-13536	36	28	the	the	DET
crl-13536	36	29	subject	subject	ADJ
crl-13536	36	30	catalog	catalog	NOUN
crl-13536	36	31	for	for	ADP
crl-13536	36	32	instances	instance	NOUN
crl-13536	36	33	in	in	ADP
crl-13536	36	34	which	which	PRON
crl-13536	36	35	the	the	DET
crl-13536	36	36	lc	lc	PROPN
crl-13536	36	37	subject	subject	NOUN
crl-13536	36	38	headings	heading	NOUN
crl-13536	36	39	are	be	AUX
crl-13536	36	40	obscure	obscure	ADJ
crl-13536	36	41	.	.	PUNCT
crl-13536	37	1	the	the	DET
crl-13536	37	2	main	main	ADJ
crl-13536	37	3	focus	focus	NOUN
crl-13536	37	4	in	in	ADP
crl-13536	37	5	promoting	promote	VERB
crl-13536	37	6	integrated	integrate	VERB
crl-13536	37	7	marketing	marketing	NOUN
crl-13536	37	8	within	within	ADP
crl-13536	37	9	the	the	DET
crl-13536	37	10	organization	organization	NOUN
crl-13536	37	11	,	,	PUNCT
crl-13536	37	12	then	then	ADV
crl-13536	37	13	,	,	PUNCT
crl-13536	37	14	is	be	AUX
crl-13536	37	15	to	to	PART
crl-13536	37	16	encourage	encourage	VERB
crl-13536	37	17	all	all	DET
crl-13536	37	18	departments	department	NOUN
crl-13536	37	19	to	to	PART
crl-13536	37	20	center	center	VERB
crl-13536	37	21	their	their	PRON
crl-13536	37	22	efforts	effort	NOUN
crl-13536	37	23	on	on	ADP
crl-13536	37	24	maximizing	maximize	VERB
crl-13536	37	25	the	the	DET
crl-13536	37	26	patron	patron	NOUN
crl-13536	37	27	's	's	PART
crl-13536	37	28	satisfaction	satisfaction	NOUN
crl-13536	37	29	.	.	PUNCT
crl-13536	38	1	implementing	implement	VERB
crl-13536	38	2	the	the	DET
crl-13536	38	3	marketing	marketing	NOUN
crl-13536	38	4	program	program	NOUN
crl-13536	38	5	once	once	SCONJ
crl-13536	38	6	the	the	DET
crl-13536	38	7	marketing	marketing	NOUN
crl-13536	38	8	concept	concept	NOUN
crl-13536	38	9	has	have	AUX
crl-13536	38	10	been	be	AUX
crl-13536	38	11	established	establish	VERB
crl-13536	38	12	among	among	ADP
crl-13536	38	13	the	the	DET
crl-13536	38	14	staff	staff	NOUN
crl-13536	38	15	of	of	ADP
crl-13536	38	16	the	the	DET
crl-13536	38	17	organization	organization	NOUN
crl-13536	38	18	-	-	PUNCT
crl-13536	38	19	and	and	CCONJ
crl-13536	38	20	that	that	PRON
crl-13536	38	21	is	be	AUX
crl-13536	38	22	not	not	PART
crl-13536	38	23	an	an	DET
crl-13536	38	24	easy	easy	ADJ
crl-13536	38	25	task	task	NOUN
crl-13536	38	26	to	to	ADP
crl-13536	38	27	accomplish	accomplish	VERB
crl-13536	38	28	-	-	PUNCT
crl-13536	38	29	the	the	DET
crl-13536	38	30	next	next	ADJ
crl-13536	38	31	step	step	NOUN
crl-13536	38	32	is	be	AUX
crl-13536	38	33	to	to	PART
crl-13536	38	34	analyze	analyze	VERB
crl-13536	38	35	the	the	DET
crl-13536	38	36	current	current	ADJ
crl-13536	38	37	situation	situation	NOUN
crl-13536	38	38	,	,	PUNCT
crl-13536	38	39	assess	assess	VERB
crl-13536	38	40	the	the	DET
crl-13536	38	41	strengths	strength	NOUN
crl-13536	38	42	and	and	CCONJ
crl-13536	38	43	shortcomings	shortcoming	NOUN
crl-13536	38	44	in	in	ADP
crl-13536	38	45	the	the	DET
crl-13536	38	46	library	library	NOUN
crl-13536	38	47	's	's	PART
crl-13536	38	48	current	current	ADJ
crl-13536	38	49	programs	program	NOUN
crl-13536	38	50	and	and	CCONJ
crl-13536	38	51	policies	policy	NOUN
crl-13536	38	52	,	,	PUNCT
crl-13536	38	53	determine	determine	VERB
crl-13536	38	54	the	the	DET
crl-13536	38	55	goals	goal	NOUN
crl-13536	38	56	that	that	PRON
crl-13536	38	57	a	a	DET
crl-13536	38	58	program	program	NOUN
crl-13536	38	59	of	of	ADP
crl-13536	38	60	marketing	marketing	NOUN
crl-13536	38	61	library	library	NOUN
crl-13536	38	62	services	service	NOUN
crl-13536	38	63	should	should	AUX
crl-13536	38	64	accomplish	accomplish	VERB
crl-13536	38	65	,	,	PUNCT
crl-13536	38	66	and	and	CCONJ
crl-13536	38	67	determine	determine	VERB
crl-13536	38	68	the	the	DET
crl-13536	38	69	specific	specific	ADJ
crl-13536	38	70	methods	method	NOUN
crl-13536	38	71	by	by	ADP
crl-13536	38	72	which	which	PRON
crl-13536	38	73	those	those	DET
crl-13536	38	74	goals	goal	NOUN
crl-13536	38	75	can	can	AUX
crl-13536	38	76	be	be	AUX
crl-13536	38	77	achieved	achieve	VERB
crl-13536	38	78	.	.	PUNCT
crl-13536	39	1	these	these	DET
crl-13536	39	2	activities	activity	NOUN
crl-13536	39	3	will	will	AUX
crl-13536	39	4	involve	involve	VERB
crl-13536	39	5	a	a	DET
crl-13536	39	6	significant	significant	ADJ
crl-13536	39	7	amount	amount	NOUN
crl-13536	39	8	of	of	ADP
crl-13536	39	9	staff	staff	NOUN
crl-13536	39	10	time	time	NOUN
crl-13536	39	11	and	and	CCONJ
crl-13536	39	12	resources	resource	NOUN
crl-13536	39	13	.	.	PUNCT
crl-13536	40	1	the	the	DET
crl-13536	40	2	factor	factor	NOUN
crl-13536	40	3	of	of	ADP
crl-13536	40	4	importance	importance	NOUN
crl-13536	40	5	is	be	AUX
crl-13536	40	6	to	to	PART
crl-13536	40	7	make	make	VERB
crl-13536	40	8	certain	certain	ADJ
crl-13536	40	9	that	that	SCONJ
crl-13536	40	10	all	all	DET
crl-13536	40	11	relevant	relevant	ADJ
crl-13536	40	12	aspects	aspect	NOUN
crl-13536	40	13	are	be	AUX
crl-13536	40	14	included	include	VERB
crl-13536	40	15	in	in	ADP
crl-13536	40	16	the	the	DET
crl-13536	40	17	analysis	analysis	NOUN
crl-13536	40	18	;	;	PUNCT
crl-13536	40	19	kotler	kotler	PROPN
crl-13536	40	20	recommends	recommend	VERB
crl-13536	40	21	the	the	DET
crl-13536	40	22	use	use	NOUN
crl-13536	40	23	of	of	ADP
crl-13536	40	24	a	a	DET
crl-13536	40	25	"	"	PUNCT
crl-13536	40	26	systematic	systematic	ADJ
crl-13536	40	27	marketing	marketing	NOUN
crl-13536	40	28	audit	audit	NOUN
crl-13536	40	29	"	"	PUNCT
crl-13536	40	30	to	to	PART
crl-13536	40	31	make	make	VERB
crl-13536	40	32	certain	certain	ADJ
crl-13536	40	33	that	that	SCONJ
crl-13536	40	34	no	no	DET
crl-13536	40	35	relevant	relevant	ADJ
crl-13536	40	36	aspects	aspect	NOUN
crl-13536	40	37	are	be	AUX
crl-13536	40	38	omitted	omit	VERB
crl-13536	40	39	.	.	PUNCT
crl-13536	41	1	5	5	NUM
crl-13536	41	2	briefly	briefly	ADV
crl-13536	41	3	,	,	PUNCT
crl-13536	41	4	the	the	DET
crl-13536	41	5	first	first	ADJ
crl-13536	41	6	task	task	NOUN
crl-13536	41	7	in	in	ADP
crl-13536	41	8	such	such	DET
crl-13536	41	9	an	an	DET
crl-13536	41	10	audit	audit	NOUN
crl-13536	41	11	is	be	AUX
crl-13536	41	12	to	to	PART
crl-13536	41	13	look	look	VERB
crl-13536	41	14	at	at	ADP
crl-13536	41	15	the	the	DET
crl-13536	41	16	environmental	environmental	ADJ
crl-13536	41	17	factors	factor	NOUN
crl-13536	41	18	affecting	affect	VERB
crl-13536	41	19	the	the	DET
crl-13536	41	20	organization	organization	NOUN
crl-13536	41	21	.	.	PUNCT
crl-13536	42	1	it	it	PRON
crl-13536	42	2	involves	involve	VERB
crl-13536	42	3	questions	question	NOUN
crl-13536	42	4	such	such	ADJ
crl-13536	42	5	as	as	ADP
crl-13536	42	6	:	:	PUNCT
crl-13536	42	7	"	"	PUNCT
crl-13536	42	8	who	who	PRON
crl-13536	42	9	comprises	comprise	VERB
crl-13536	42	10	the	the	DET
crl-13536	42	11	organization	organization	NOUN
crl-13536	42	12	's	's	PART
crl-13536	42	13	clientele	clientele	NOUN
crl-13536	42	14	?	?	PUNCT
crl-13536	42	15	"	"	PUNCT
crl-13536	43	1	and	and	CCONJ
crl-13536	43	2	"	"	PUNCT
crl-13536	43	3	what	what	PRON
crl-13536	43	4	are	be	AUX
crl-13536	43	5	the	the	DET
crl-13536	43	6	present	present	ADJ
crl-13536	43	7	and	and	CCONJ
crl-13536	43	8	expected	expect	VERB
crl-13536	43	9	future	future	ADJ
crl-13536	43	10	size	size	NOUN
crl-13536	43	11	,	,	PUNCT
crl-13536	43	12	characteristics	characteristic	NOUN
crl-13536	43	13	,	,	PUNCT
crl-13536	43	14	and	and	CCONJ
crl-13536	43	15	demands	demand	NOUN
crl-13536	43	16	of	of	ADP
crl-13536	43	17	the	the	DET
crl-13536	43	18	clientele	clientele	NOUN
crl-13536	43	19	?	?	PUNCT
crl-13536	43	20	"	"	PUNCT
crl-13536	44	1	in	in	ADP
crl-13536	44	2	a	a	DET
crl-13536	44	3	university	university	NOUN
crl-13536	44	4	330	330	NUM
crl-13536	44	5	i	i	PROPN
crl-13536	44	6	college	college	PROPN
crl-13536	44	7	&	&	CCONJ
crl-13536	44	8	research	research	PROPN
crl-13536	44	9	libraries	library	NOUN
crl-13536	44	10	•	•	NUM
crl-13536	44	11	july	july	PROPN
crl-13536	44	12	1980	1980	NUM
crl-13536	44	13	setting	setting	NOUN
crl-13536	44	14	,	,	PUNCT
crl-13536	44	15	for	for	ADP
crl-13536	44	16	instance	instance	NOUN
crl-13536	44	17	,	,	PUNCT
crl-13536	44	18	the	the	DET
crl-13536	44	19	library	library	NOUN
crl-13536	44	20	might	might	AUX
crl-13536	44	21	do	do	VERB
crl-13536	44	22	well	well	ADV
crl-13536	44	23	to	to	PART
crl-13536	44	24	ask	ask	VERB
crl-13536	44	25	what	what	PRON
crl-13536	44	26	degree	degree	NOUN
crl-13536	44	27	programs	program	NOUN
crl-13536	44	28	are	be	AUX
crl-13536	44	29	being	be	AUX
crl-13536	44	30	planned	plan	VERB
crl-13536	44	31	for	for	ADP
crl-13536	44	32	the	the	DET
crl-13536	44	33	next	next	ADJ
crl-13536	44	34	fiveor	fiveor	NOUN
crl-13536	44	35	ten	ten	NUM
crl-13536	44	36	-	-	PUNCT
crl-13536	44	37	year	year	NOUN
crl-13536	44	38	period	period	NOUN
crl-13536	44	39	in	in	ADP
crl-13536	44	40	order	order	NOUN
crl-13536	44	41	that	that	SCONJ
crl-13536	44	42	it	it	PRON
crl-13536	44	43	may	may	AUX
crl-13536	44	44	anticipate	anticipate	VERB
crl-13536	44	45	demands	demand	NOUN
crl-13536	44	46	that	that	PRON
crl-13536	44	47	will	will	AUX
crl-13536	44	48	be	be	AUX
crl-13536	44	49	placed	place	VERB
crl-13536	44	50	on	on	ADP
crl-13536	44	51	it	it	PRON
crl-13536	44	52	in	in	ADP
crl-13536	44	53	the	the	DET
crl-13536	44	54	future	future	NOUN
crl-13536	44	55	.	.	PUNCT
crl-13536	45	1	the	the	DET
crl-13536	45	2	factor	factor	NOUN
crl-13536	45	3	to	to	PART
crl-13536	45	4	be	be	AUX
crl-13536	45	5	kept	keep	VERB
crl-13536	45	6	in	in	ADP
crl-13536	45	7	mind	mind	NOUN
crl-13536	45	8	at	at	ADP
crl-13536	45	9	this	this	DET
crl-13536	45	10	stage	stage	NOUN
crl-13536	45	11	is	be	AUX
crl-13536	45	12	the	the	DET
crl-13536	45	13	importance	importance	NOUN
crl-13536	45	14	of	of	ADP
crl-13536	45	15	acquiring	acquire	VERB
crl-13536	45	16	factual	factual	ADJ
crl-13536	45	17	information	information	NOUN
crl-13536	45	18	rather	rather	ADV
crl-13536	45	19	than	than	ADP
crl-13536	45	20	falling	fall	VERB
crl-13536	45	21	victim	victim	NOUN
crl-13536	45	22	to	to	ADP
crl-13536	45	23	erroneous	erroneous	ADJ
crl-13536	45	24	assumptions	assumption	NOUN
crl-13536	45	25	.	.	PUNCT
crl-13536	46	1	the	the	DET
crl-13536	46	2	second	second	ADJ
crl-13536	46	3	stage	stage	NOUN
crl-13536	46	4	of	of	ADP
crl-13536	46	5	a	a	DET
crl-13536	46	6	marketing	marketing	NOUN
crl-13536	46	7	audit	audit	NOUN
crl-13536	46	8	involves	involve	VERB
crl-13536	46	9	an	an	DET
crl-13536	46	10	assessment	assessment	NOUN
crl-13536	46	11	of	of	ADP
crl-13536	46	12	the	the	DET
crl-13536	46	13	organization	organization	NOUN
crl-13536	46	14	's	's	PART
crl-13536	46	15	current	current	ADJ
crl-13536	46	16	marketing	marketing	NOUN
crl-13536	46	17	system	system	NOUN
crl-13536	46	18	and	and	CCONJ
crl-13536	46	19	centers	center	NOUN
crl-13536	46	20	on	on	ADP
crl-13536	46	21	the	the	DET
crl-13536	46	22	general	general	ADJ
crl-13536	46	23	requirements	requirement	NOUN
crl-13536	46	24	of	of	ADP
crl-13536	46	25	a	a	DET
crl-13536	46	26	marketing	marketing	NOUN
crl-13536	46	27	program	program	NOUN
crl-13536	46	28	for	for	ADP
crl-13536	46	29	the	the	DET
crl-13536	46	30	organization	organization	NOUN
crl-13536	46	31	,	,	PUNCT
crl-13536	46	32	the	the	DET
crl-13536	46	33	organization	organization	NOUN
crl-13536	46	34	's	's	PART
crl-13536	46	35	long	long	ADJ
crl-13536	46	36	-	-	PUNCT
crl-13536	46	37	term	term	NOUN
crl-13536	46	38	and	and	CCONJ
crl-13536	46	39	short	short	ADJ
crl-13536	46	40	-	-	PUNCT
crl-13536	46	41	term	term	NOUN
crl-13536	46	42	objectives	objective	NOUN
crl-13536	46	43	as	as	SCONJ
crl-13536	46	44	determined	determine	VERB
crl-13536	46	45	by	by	ADP
crl-13536	46	46	the	the	DET
crl-13536	46	47	earlier	early	ADJ
crl-13536	46	48	analysis	analysis	NOUN
crl-13536	46	49	of	of	ADP
crl-13536	46	50	the	the	DET
crl-13536	46	51	organization	organization	NOUN
crl-13536	46	52	's	's	PART
crl-13536	46	53	environment	environment	NOUN
crl-13536	46	54	,	,	PUNCT
crl-13536	46	55	and	and	CCONJ
crl-13536	46	56	the	the	DET
crl-13536	46	57	optimal	optimal	ADJ
crl-13536	46	58	allocation	allocation	NOUN
crl-13536	46	59	of	of	ADP
crl-13536	46	60	resources	resource	NOUN
crl-13536	46	61	-	-	PUNCT
crl-13536	46	62	to	to	ADP
crl-13536	46	63	patron	patron	NOUN
crl-13536	46	64	service	service	NOUN
crl-13536	46	65	aspects	aspect	NOUN
crl-13536	46	66	versus	versus	ADP
crl-13536	46	67	acquisitions	acquisition	NOUN
crl-13536	46	68	,	,	PUNCT
crl-13536	46	69	for	for	ADP
crl-13536	46	70	instance	instance	NOUN
crl-13536	46	71	.	.	PUNCT
crl-13536	47	1	the	the	DET
crl-13536	47	2	objectives	objective	NOUN
crl-13536	47	3	identified	identify	VERB
crl-13536	47	4	in	in	ADP
crl-13536	47	5	this	this	DET
crl-13536	47	6	phase	phase	NOUN
crl-13536	47	7	of	of	ADP
crl-13536	47	8	the	the	DET
crl-13536	47	9	marketing	marketing	NOUN
crl-13536	47	10	audit	audit	NOUN
crl-13536	47	11	might	might	AUX
crl-13536	47	12	focus	focus	VERB
crl-13536	47	13	on	on	ADP
crl-13536	47	14	increasing	increase	VERB
crl-13536	47	15	the	the	DET
crl-13536	47	16	community	community	NOUN
crl-13536	47	17	's	's	PART
crl-13536	47	18	awareness	awareness	NOUN
crl-13536	47	19	of	of	ADP
crl-13536	47	20	library	library	NOUN
crl-13536	47	21	services	service	NOUN
crl-13536	47	22	,	,	PUNCT
crl-13536	47	23	facilitating	facilitate	VERB
crl-13536	47	24	patron	patron	ADJ
crl-13536	47	25	access	access	NOUN
crl-13536	47	26	to	to	ADP
crl-13536	47	27	the	the	DET
crl-13536	47	28	collection	collection	NOUN
crl-13536	47	29	,	,	PUNCT
crl-13536	47	30	increasing	increase	VERB
crl-13536	47	31	library	library	NOUN
crl-13536	47	32	instruction	instruction	NOUN
crl-13536	47	33	,	,	PUNCT
crl-13536	47	34	or	or	CCONJ
crl-13536	47	35	any	any	PRON
crl-13536	47	36	of	of	ADP
crl-13536	47	37	a	a	DET
crl-13536	47	38	number	number	NOUN
crl-13536	47	39	of	of	ADP
crl-13536	47	40	other	other	ADJ
crl-13536	47	41	areas	area	NOUN
crl-13536	47	42	.	.	PUNCT
crl-13536	48	1	each	each	DET
crl-13536	48	2	library	library	NOUN
crl-13536	48	3	's	's	PART
crl-13536	48	4	goals	goal	NOUN
crl-13536	48	5	and	and	CCONJ
crl-13536	48	6	plans	plan	NOUN
crl-13536	48	7	for	for	ADP
crl-13536	48	8	action	action	NOUN
crl-13536	48	9	will	will	AUX
crl-13536	48	10	differ	differ	VERB
crl-13536	48	11	because	because	SCONJ
crl-13536	48	12	of	of	ADP
crl-13536	48	13	situational	situational	ADJ
crl-13536	48	14	needs	need	NOUN
crl-13536	48	15	and	and	CCONJ
crl-13536	48	16	financial	financial	ADJ
crl-13536	48	17	constraints	constraint	NOUN
crl-13536	48	18	.	.	PUNCT
crl-13536	49	1	the	the	DET
crl-13536	49	2	final	final	ADJ
crl-13536	49	3	phase	phase	NOUN
crl-13536	49	4	of	of	ADP
crl-13536	49	5	the	the	DET
crl-13536	49	6	marketing	marketing	NOUN
crl-13536	49	7	audit	audit	NOUN
crl-13536	49	8	involves	involve	VERB
crl-13536	49	9	a	a	DET
crl-13536	49	10	continual	continual	ADJ
crl-13536	49	11	reassessment	reassessment	NOUN
crl-13536	49	12	of	of	ADP
crl-13536	49	13	all	all	DET
crl-13536	49	14	factors	factor	NOUN
crl-13536	49	15	involved	involve	VERB
crl-13536	49	16	in	in	ADP
crl-13536	49	17	the	the	DET
crl-13536	49	18	general	general	ADJ
crl-13536	49	19	marketing	marketing	NOUN
crl-13536	49	20	program	program	NOUN
crl-13536	49	21	chosen	choose	VERB
crl-13536	49	22	by	by	ADP
crl-13536	49	23	the	the	DET
crl-13536	49	24	organization	organization	NOUN
crl-13536	49	25	,	,	PUNCT
crl-13536	49	26	including	include	VERB
crl-13536	49	27	the	the	DET
crl-13536	49	28	continual	continual	ADJ
crl-13536	49	29	monitoring	monitoring	NOUN
crl-13536	49	30	of	of	ADP
crl-13536	49	31	the	the	DET
crl-13536	49	32	effectiveness	effectiveness	NOUN
crl-13536	49	33	of	of	ADP
crl-13536	49	34	each	each	DET
crl-13536	49	35	aspect	aspect	NOUN
crl-13536	49	36	of	of	ADP
crl-13536	49	37	the	the	DET
crl-13536	49	38	program	program	NOUN
crl-13536	49	39	and	and	CCONJ
crl-13536	49	40	revision	revision	NOUN
crl-13536	49	41	of	of	ADP
crl-13536	49	42	the	the	DET
crl-13536	49	43	organization	organization	NOUN
crl-13536	49	44	's	's	PART
crl-13536	49	45	goals	goal	NOUN
crl-13536	49	46	as	as	SCONJ
crl-13536	49	47	required	require	VERB
crl-13536	49	48	.	.	PUNCT
crl-13536	50	1	the	the	DET
crl-13536	50	2	marketing	marketing	NOUN
crl-13536	50	3	mix	mix	NOUN
crl-13536	50	4	the	the	DET
crl-13536	50	5	idea	idea	NOUN
crl-13536	50	6	of	of	ADP
crl-13536	50	7	a	a	DET
crl-13536	50	8	systematic	systematic	ADJ
crl-13536	50	9	marketing	marketing	NOUN
crl-13536	50	10	audit	audit	NOUN
crl-13536	50	11	provides	provide	VERB
crl-13536	50	12	a	a	DET
crl-13536	50	13	theoretically	theoretically	ADV
crl-13536	50	14	sound	sound	ADJ
crl-13536	50	15	basis	basis	NOUN
crl-13536	50	16	for	for	ADP
crl-13536	50	17	organizing	organize	VERB
crl-13536	50	18	a	a	DET
crl-13536	50	19	marketing	marketing	NOUN
crl-13536	50	20	program	program	NOUN
crl-13536	50	21	in	in	ADP
crl-13536	50	22	the	the	DET
crl-13536	50	23	organization	organization	NOUN
crl-13536	50	24	.	.	PUNCT
crl-13536	51	1	from	from	ADP
crl-13536	51	2	an	an	DET
crl-13536	51	3	examination	examination	NOUN
crl-13536	51	4	of	of	ADP
crl-13536	51	5	the	the	DET
crl-13536	51	6	activities	activity	NOUN
crl-13536	51	7	involved	involve	VERB
crl-13536	51	8	in	in	ADP
crl-13536	51	9	such	such	DET
crl-13536	51	10	an	an	DET
crl-13536	51	11	exercise	exercise	NOUN
crl-13536	51	12	it	it	PRON
crl-13536	51	13	becomes	become	VERB
crl-13536	51	14	apparent	apparent	ADJ
crl-13536	51	15	that	that	SCONJ
crl-13536	51	16	the	the	DET
crl-13536	51	17	marketing	marketing	NOUN
crl-13536	51	18	of	of	ADP
crl-13536	51	19	library	library	NOUN
crl-13536	51	20	services	service	NOUN
crl-13536	51	21	requires	require	VERB
crl-13536	51	22	a	a	DET
crl-13536	51	23	total	total	ADJ
crl-13536	51	24	organizational	organizational	ADJ
crl-13536	51	25	effort	effort	NOUN
crl-13536	51	26	that	that	PRON
crl-13536	51	27	must	must	AUX
crl-13536	51	28	originate	originate	VERB
crl-13536	51	29	with	with	ADP
crl-13536	51	30	top	top	ADJ
crl-13536	51	31	management	management	NOUN
crl-13536	51	32	and	and	CCONJ
crl-13536	51	33	spread	spread	VERB
crl-13536	51	34	throughout	throughout	ADP
crl-13536	51	35	the	the	DET
crl-13536	51	36	organizational	organizational	ADJ
crl-13536	51	37	hierarchy	hierarchy	NOUN
crl-13536	51	38	.	.	PUNCT
crl-13536	52	1	it	it	PRON
crl-13536	52	2	also	also	ADV
crl-13536	52	3	becomes	become	VERB
crl-13536	52	4	obvious	obvious	ADJ
crl-13536	52	5	that	that	SCONJ
crl-13536	52	6	a	a	DET
crl-13536	52	7	marketing	marketing	NOUN
crl-13536	52	8	effort	effort	NOUN
crl-13536	52	9	involves	involve	VERB
crl-13536	52	10	more	more	ADJ
crl-13536	52	11	than	than	ADP
crl-13536	52	12	just	just	ADV
crl-13536	52	13	the	the	DET
crl-13536	52	14	advertising	advertising	NOUN
crl-13536	52	15	or	or	CCONJ
crl-13536	52	16	promotion	promotion	NOUN
crl-13536	52	17	of	of	ADP
crl-13536	52	18	existing	exist	VERB
crl-13536	52	19	services	service	NOUN
crl-13536	52	20	.	.	PUNCT
crl-13536	53	1	in	in	ADP
crl-13536	53	2	fact	fact	NOUN
crl-13536	53	3	,	,	PUNCT
crl-13536	53	4	with	with	ADP
crl-13536	53	5	the	the	DET
crl-13536	53	6	general	general	ADJ
crl-13536	53	7	information	information	NOUN
crl-13536	53	8	derived	derive	VERB
crl-13536	53	9	from	from	ADP
crl-13536	53	10	an	an	DET
crl-13536	53	11	exercise	exercise	NOUN
crl-13536	53	12	such	such	ADJ
crl-13536	53	13	as	as	ADP
crl-13536	53	14	the	the	DET
crl-13536	53	15	marketing	marketing	NOUN
crl-13536	53	16	audit	audit	NOUN
crl-13536	53	17	,	,	PUNCT
crl-13536	53	18	a	a	DET
crl-13536	53	19	specific	specific	ADJ
crl-13536	53	20	strategy	strategy	NOUN
crl-13536	53	21	-	-	PUNCT
crl-13536	53	22	or	or	CCONJ
crl-13536	53	23	what	what	PRON
crl-13536	53	24	is	be	AUX
crl-13536	53	25	termed	term	VERB
crl-13536	53	26	an	an	DET
crl-13536	53	27	appropriate	appropriate	ADJ
crl-13536	53	28	"	"	PUNCT
crl-13536	53	29	marketing	marketing	NOUN
crl-13536	53	30	mix	mix	NOUN
crl-13536	53	31	"	"	PUNCT
crl-13536	53	32	of	of	ADP
crl-13536	53	33	product	product	NOUN
crl-13536	53	34	,	,	PUNCT
crl-13536	53	35	place	place	NOUN
crl-13536	53	36	of	of	ADP
crl-13536	53	37	distribution	distribution	NOUN
crl-13536	53	38	,	,	PUNCT
crl-13536	53	39	price	price	NOUN
crl-13536	53	40	,	,	PUNCT
crl-13536	53	41	and	and	CCONJ
crl-13536	53	42	promotion	promotion	NOUN
crl-13536	53	43	factors	factor	NOUN
crl-13536	53	44	-	-	PUNCT
crl-13536	53	45	can	can	AUX
crl-13536	53	46	be	be	AUX
crl-13536	53	47	formulated	formulate	VERB
crl-13536	53	48	in	in	ADP
crl-13536	53	49	order	order	NOUN
crl-13536	53	50	to	to	PART
crl-13536	53	51	achieve	achieve	VERB
crl-13536	53	52	the	the	DET
crl-13536	53	53	goals	goal	NOUN
crl-13536	53	54	that	that	PRON
crl-13536	53	55	have	have	AUX
crl-13536	53	56	been	be	AUX
crl-13536	53	57	identified	identify	VERB
crl-13536	53	58	.	.	PUNCT
crl-13536	54	1	although	although	SCONJ
crl-13536	54	2	on	on	ADP
crl-13536	54	3	the	the	DET
crl-13536	54	4	surface	surface	NOUN
crl-13536	54	5	the	the	DET
crl-13536	54	6	promotion	promotion	NOUN
crl-13536	54	7	factor	factor	NOUN
crl-13536	54	8	has	have	VERB
crl-13536	54	9	the	the	DET
crl-13536	54	10	greatest	great	ADJ
crl-13536	54	11	application	application	NOUN
crl-13536	54	12	to	to	ADP
crl-13536	54	13	libraries	library	NOUN
crl-13536	54	14	,	,	PUNCT
crl-13536	54	15	product	product	NOUN
crl-13536	54	16	,	,	PUNCT
crl-13536	54	17	place	place	NOUN
crl-13536	54	18	of	of	ADP
crl-13536	54	19	distribution	distribution	NOUN
crl-13536	54	20	,	,	PUNCT
crl-13536	54	21	and	and	CCONJ
crl-13536	54	22	price	price	NOUN
crl-13536	54	23	are	be	AUX
crl-13536	54	24	also	also	ADV
crl-13536	54	25	relevant	relevant	ADJ
crl-13536	54	26	.	.	PUNCT
crl-13536	55	1	product	product	NOUN
crl-13536	55	2	while	while	SCONJ
crl-13536	55	3	libraries	library	NOUN
crl-13536	55	4	are	be	AUX
crl-13536	55	5	not	not	PART
crl-13536	55	6	generally	generally	ADV
crl-13536	55	7	conceptualized	conceptualize	VERB
crl-13536	55	8	as	as	ADP
crl-13536	55	9	dealing	deal	VERB
crl-13536	55	10	in	in	ADP
crl-13536	55	11	a	a	DET
crl-13536	55	12	product	product	NOUN
crl-13536	55	13	,	,	PUNCT
crl-13536	55	14	decisions	decision	NOUN
crl-13536	55	15	concerning	concern	VERB
crl-13536	55	16	which	which	DET
crl-13536	55	17	books	book	NOUN
crl-13536	55	18	to	to	PART
crl-13536	55	19	acquire	acquire	VERB
crl-13536	55	20	and	and	CCONJ
crl-13536	55	21	which	which	DET
crl-13536	55	22	items	item	NOUN
crl-13536	55	23	to	to	PART
crl-13536	55	24	purchase	purchase	VERB
crl-13536	55	25	in	in	ADP
crl-13536	55	26	book	book	NOUN
crl-13536	55	27	form	form	NOUN
crl-13536	55	28	versus	versus	ADP
crl-13536	55	29	microform	microform	NOUN
crl-13536	55	30	are	be	AUX
crl-13536	55	31	examples	example	NOUN
crl-13536	55	32	of	of	ADP
crl-13536	55	33	product	product	NOUN
crl-13536	55	34	decisions	decision	NOUN
crl-13536	55	35	made	make	VERB
crl-13536	55	36	by	by	ADP
crl-13536	55	37	libraries	library	NOUN
crl-13536	55	38	.	.	PUNCT
crl-13536	56	1	an	an	DET
crl-13536	56	2	aspect	aspect	NOUN
crl-13536	56	3	of	of	ADP
crl-13536	56	4	increasing	increase	VERB
crl-13536	56	5	importance	importance	NOUN
crl-13536	56	6	in	in	ADP
crl-13536	56	7	this	this	DET
crl-13536	56	8	area	area	NOUN
crl-13536	56	9	is	be	AUX
crl-13536	56	10	the	the	DET
crl-13536	56	11	determination	determination	NOUN
crl-13536	56	12	of	of	ADP
crl-13536	56	13	those	those	DET
crl-13536	56	14	items	item	NOUN
crl-13536	56	15	the	the	DET
crl-13536	56	16	library	library	NOUN
crl-13536	56	17	must	must	AUX
crl-13536	56	18	have	have	VERB
crl-13536	56	19	in	in	ADP
crl-13536	56	20	its	its	PRON
crl-13536	56	21	collection	collection	NOUN
crl-13536	56	22	and	and	CCONJ
crl-13536	56	23	those	those	DET
crl-13536	56	24	materials	material	NOUN
crl-13536	56	25	the	the	DET
crl-13536	56	26	library	library	NOUN
crl-13536	56	27	can	can	AUX
crl-13536	56	28	rely	rely	VERB
crl-13536	56	29	on	on	ADP
crl-13536	56	30	other	other	ADJ
crl-13536	56	31	libraries	library	NOUN
crl-13536	56	32	within	within	ADP
crl-13536	56	33	the	the	DET
crl-13536	56	34	system	system	NOUN
crl-13536	56	35	,	,	PUNCT
crl-13536	56	36	network	network	NOUN
crl-13536	56	37	,	,	PUNCT
crl-13536	56	38	or	or	CCONJ
crl-13536	56	39	area	area	NOUN
crl-13536	56	40	to	to	PART
crl-13536	56	41	provide	provide	VERB
crl-13536	56	42	it	it	PRON
crl-13536	56	43	with	with	ADP
crl-13536	56	44	on	on	ADP
crl-13536	56	45	an	an	DET
crl-13536	56	46	interlibrary	interlibrary	ADJ
crl-13536	56	47	loan	loan	NOUN
crl-13536	56	48	basis	basis	NOUN
crl-13536	56	49	.	.	PUNCT
crl-13536	57	1	determining	determine	VERB
crl-13536	57	2	what	what	PRON
crl-13536	57	3	book	book	NOUN
crl-13536	57	4	materials	material	NOUN
crl-13536	57	5	to	to	PART
crl-13536	57	6	buy	buy	VERB
crl-13536	57	7	and	and	CCONJ
crl-13536	57	8	what	what	PRON
crl-13536	57	9	subject	subject	ADJ
crl-13536	57	10	areas	area	NOUN
crl-13536	57	11	to	to	PART
crl-13536	57	12	stress	stress	NOUN
crl-13536	57	13	,	,	PUNCT
crl-13536	57	14	then	then	ADV
crl-13536	57	15	,	,	PUNCT
crl-13536	57	16	are	be	AUX
crl-13536	57	17	very	very	ADV
crl-13536	57	18	basic	basic	ADJ
crl-13536	57	19	marketing	marketing	NOUN
crl-13536	57	20	decisions	decision	NOUN
crl-13536	57	21	,	,	PUNCT
crl-13536	57	22	and	and	CCONJ
crl-13536	57	23	will	will	AUX
crl-13536	57	24	affect	affect	VERB
crl-13536	57	25	the	the	DET
crl-13536	57	26	library	library	NOUN
crl-13536	57	27	's	's	PART
crl-13536	57	28	future	future	ADJ
crl-13536	57	29	ability	ability	NOUN
crl-13536	57	30	to	to	PART
crl-13536	57	31	satisfy	satisfy	VERB
crl-13536	57	32	its	its	PRON
crl-13536	57	33	clientele	clientele	NOUN
crl-13536	57	34	.	.	PUNCT
crl-13536	58	1	place	place	VERB
crl-13536	58	2	a	a	DET
crl-13536	58	3	second	second	ADJ
crl-13536	58	4	factor	factor	NOUN
crl-13536	58	5	in	in	ADP
crl-13536	58	6	the	the	DET
crl-13536	58	7	marketing	marketing	NOUN
crl-13536	58	8	mix	mix	NOUN
crl-13536	58	9	is	be	AUX
crl-13536	58	10	the	the	DET
crl-13536	58	11	place	place	NOUN
crl-13536	58	12	decision	decision	NOUN
crl-13536	58	13	-	-	PUNCT
crl-13536	58	14	the	the	DET
crl-13536	58	15	decision	decision	NOUN
crl-13536	58	16	on	on	ADP
crl-13536	58	17	the	the	DET
crl-13536	58	18	channels	channel	NOUN
crl-13536	58	19	of	of	ADP
crl-13536	58	20	distribution	distribution	NOUN
crl-13536	58	21	that	that	PRON
crl-13536	58	22	will	will	AUX
crl-13536	58	23	be	be	AUX
crl-13536	58	24	used	use	VERB
crl-13536	58	25	.	.	PUNCT
crl-13536	59	1	in	in	ADP
crl-13536	59	2	libraries	library	NOUN
crl-13536	59	3	,	,	PUNCT
crl-13536	59	4	one	one	NUM
crl-13536	59	5	aspect	aspect	NOUN
crl-13536	59	6	of	of	ADP
crl-13536	59	7	this	this	DET
crl-13536	59	8	factor	factor	NOUN
crl-13536	59	9	that	that	PRON
crl-13536	59	10	immediately	immediately	ADV
crl-13536	59	11	comes	come	VERB
crl-13536	59	12	to	to	ADP
crl-13536	59	13	mind	mind	NOUN
crl-13536	59	14	is	be	AUX
crl-13536	59	15	the	the	DET
crl-13536	59	16	decision	decision	NOUN
crl-13536	59	17	to	to	PART
crl-13536	59	18	build	build	VERB
crl-13536	59	19	branch	branch	NOUN
crl-13536	59	20	libraries	library	NOUN
crl-13536	59	21	as	as	SCONJ
crl-13536	59	22	opposed	oppose	VERB
crl-13536	59	23	to	to	ADP
crl-13536	59	24	additions	addition	NOUN
crl-13536	59	25	to	to	ADP
crl-13536	59	26	the	the	DET
crl-13536	59	27	main	main	ADJ
crl-13536	59	28	library	library	NOUN
crl-13536	59	29	,	,	PUNCT
crl-13536	59	30	requiring	require	VERB
crl-13536	59	31	consideration	consideration	NOUN
crl-13536	59	32	of	of	ADP
crl-13536	59	33	costs	cost	NOUN
crl-13536	59	34	,	,	PUNCT
crl-13536	59	35	duplication	duplication	NOUN
crl-13536	59	36	of	of	ADP
crl-13536	59	37	resources	resource	NOUN
crl-13536	59	38	,	,	PUNCT
crl-13536	59	39	and	and	CCONJ
crl-13536	59	40	convenience	convenience	NOUN
crl-13536	59	41	for	for	ADP
crl-13536	59	42	the	the	DET
crl-13536	59	43	patron	patron	NOUN
crl-13536	59	44	.	.	PUNCT
crl-13536	60	1	again	again	ADV
crl-13536	60	2	,	,	PUNCT
crl-13536	60	3	the	the	DET
crl-13536	60	4	decisions	decision	NOUN
crl-13536	60	5	that	that	PRON
crl-13536	60	6	are	be	AUX
crl-13536	60	7	made	make	VERB
crl-13536	60	8	will	will	AUX
crl-13536	60	9	have	have	VERB
crl-13536	60	10	an	an	DET
crl-13536	60	11	impact	impact	NOUN
crl-13536	60	12	on	on	ADP
crl-13536	60	13	the	the	DET
crl-13536	60	14	library	library	NOUN
crl-13536	60	15	's	's	PART
crl-13536	60	16	future	future	ADJ
crl-13536	60	17	capability	capability	NOUN
crl-13536	60	18	to	to	PART
crl-13536	60	19	service	service	VERB
crl-13536	60	20	its	its	PRON
crl-13536	60	21	clientele	clientele	NOUN
crl-13536	60	22	and	and	CCONJ
crl-13536	60	23	should	should	AUX
crl-13536	60	24	not	not	PART
crl-13536	60	25	be	be	AUX
crl-13536	60	26	made	make	VERB
crl-13536	60	27	without	without	ADP
crl-13536	60	28	full	full	ADJ
crl-13536	60	29	consideration	consideration	NOUN
crl-13536	60	30	of	of	ADP
crl-13536	60	31	the	the	DET
crl-13536	60	32	effect	effect	NOUN
crl-13536	60	33	on	on	ADP
crl-13536	60	34	the	the	DET
crl-13536	60	35	library	library	NOUN
crl-13536	60	36	patron	patron	NOUN
crl-13536	60	37	as	as	ADV
crl-13536	60	38	well	well	ADV
crl-13536	60	39	as	as	ADP
crl-13536	60	40	the	the	DET
crl-13536	60	41	effect	effect	NOUN
crl-13536	60	42	on	on	ADP
crl-13536	60	43	the	the	DET
crl-13536	60	44	library	library	NOUN
crl-13536	60	45	's	's	PART
crl-13536	60	46	internal	internal	ADJ
crl-13536	60	47	operations	operation	NOUN
crl-13536	60	48	.	.	PUNCT
crl-13536	61	1	price	price	NOUN
crl-13536	61	2	price	price	NOUN
crl-13536	61	3	is	be	AUX
crl-13536	61	4	the	the	DET
crl-13536	61	5	third	third	ADJ
crl-13536	61	6	factor	factor	NOUN
crl-13536	61	7	in	in	ADP
crl-13536	61	8	the	the	DET
crl-13536	61	9	marketing	marketing	NOUN
crl-13536	61	10	mix	mix	NOUN
crl-13536	61	11	.	.	PUNCT
crl-13536	62	1	this	this	DET
crl-13536	62	2	factor	factor	NOUN
crl-13536	62	3	is	be	AUX
crl-13536	62	4	possibly	possibly	ADV
crl-13536	62	5	the	the	DET
crl-13536	62	6	least	least	ADJ
crl-13536	62	7	applicable	applicable	ADJ
crl-13536	62	8	of	of	ADP
crl-13536	62	9	the	the	DET
crl-13536	62	10	marketing	marketing	NOUN
crl-13536	62	11	factors	factor	NOUN
crl-13536	62	12	,	,	PUNCT
crl-13536	62	13	since	since	SCONJ
crl-13536	62	14	generally	generally	ADV
crl-13536	62	15	library	library	ADJ
crl-13536	62	16	services	service	NOUN
crl-13536	62	17	are	be	AUX
crl-13536	62	18	offered	offer	VERB
crl-13536	62	19	at	at	ADP
crl-13536	62	20	no	no	DET
crl-13536	62	21	direct	direct	ADJ
crl-13536	62	22	cost	cost	NOUN
crl-13536	62	23	to	to	ADP
crl-13536	62	24	the	the	DET
crl-13536	62	25	public	public	NOUN
crl-13536	62	26	;	;	PUNCT
crl-13536	62	27	however	however	ADV
crl-13536	62	28	,	,	PUNCT
crl-13536	62	29	more	more	ADJ
crl-13536	62	30	and	and	CCONJ
crl-13536	62	31	more	more	ADV
crl-13536	62	32	,	,	PUNCT
crl-13536	62	33	librarians	librarian	NOUN
crl-13536	62	34	are	be	AUX
crl-13536	62	35	being	be	AUX
crl-13536	62	36	called	call	VERB
crl-13536	62	37	upon	upon	SCONJ
crl-13536	62	38	to	to	PART
crl-13536	62	39	make	make	VERB
crl-13536	62	40	decisions	decision	NOUN
crl-13536	62	41	about	about	ADP
crl-13536	62	42	whether	whether	SCONJ
crl-13536	62	43	to	to	PART
crl-13536	62	44	charge	charge	VERB
crl-13536	62	45	for	for	ADP
crl-13536	62	46	se	se	PROPN
crl-13536	62	47	~	~	NOUN
crl-13536	62	48	ices	ice	NOUN
crl-13536	62	49	beyo~	beyo~	VERB
crl-13536	62	50	?	?	PUNCT
crl-13536	63	1	those	those	PRON
crl-13536	63	2	which	which	PRON
crl-13536	63	3	are	be	AUX
crl-13536	63	4	designated	designate	VERB
crl-13536	63	5	as	as	ADP
crl-13536	63	6	base	base	NOUN
crl-13536	63	7	level	level	NOUN
crl-13536	63	8	.	.	PUNCT
crl-13536	64	1	data	datum	NOUN
crl-13536	64	2	base	base	PROPN
crl-13536	64	3	services	service	NOUN
crl-13536	64	4	are	be	AUX
crl-13536	64	5	a	a	DET
crl-13536	64	6	prime	prime	ADJ
crl-13536	64	7	examplethe	examplethe	DET
crl-13536	64	8	question	question	NOUN
crl-13536	64	9	of	of	ADP
crl-13536	64	10	whether	whether	SCONJ
crl-13536	64	11	a	a	DET
crl-13536	64	12	portion	portion	NOUN
crl-13536	64	13	or	or	CCONJ
crl-13536	64	14	all	all	PRON
crl-13536	64	15	of	of	ADP
crl-13536	64	16	the	the	DET
crl-13536	64	17	costs	cost	NOUN
crl-13536	64	18	involved	involve	VERB
crl-13536	64	19	in	in	ADP
crl-13536	64	20	an	an	DET
crl-13536	64	21	on	on	ADP
crl-13536	64	22	-	-	PUNCT
crl-13536	64	23	line	line	NOUN
crl-13536	64	24	data	datum	NOUN
crl-13536	64	25	base	base	NOUN
crl-13536	64	26	search	search	NOUN
crl-13536	64	27	should	should	AUX
crl-13536	64	28	be	be	AUX
crl-13536	64	29	passed	pass	VERB
crl-13536	64	30	on	on	ADP
crl-13536	64	31	to	to	ADP
crl-13536	64	32	the	the	DET
crl-13536	64	33	patron	patron	NOUN
crl-13536	64	34	.	.	PUNCT
crl-13536	65	1	the	the	DET
crl-13536	65	2	decision	decision	NOUN
crl-13536	65	3	that	that	PRON
crl-13536	65	4	is	be	AUX
crl-13536	65	5	made	make	VERB
crl-13536	65	6	should	should	AUX
crl-13536	65	7	be	be	AUX
crl-13536	65	8	based	base	VERB
crl-13536	65	9	on	on	ADP
crl-13536	65	10	a	a	DET
crl-13536	65	11	well	well	ADV
crl-13536	65	12	-	-	PUNCT
crl-13536	65	13	thought	think	VERB
crl-13536	65	14	-	-	PUNCT
crl-13536	65	15	out	out	ADP
crl-13536	65	16	identification	identification	NOUN
crl-13536	65	17	of	of	ADP
crl-13536	65	18	the	the	DET
crl-13536	65	19	organization	organization	NOUN
crl-13536	65	20	's	's	PART
crl-13536	65	21	overall	overall	ADJ
crl-13536	65	22	goals	goal	NOUN
crl-13536	65	23	and	and	CCONJ
crl-13536	65	24	marketing	marketing	NOUN
crl-13536	65	25	goals	goal	NOUN
crl-13536	65	26	.	.	PUNCT
crl-13536	66	1	if	if	SCONJ
crl-13536	66	2	the	the	DET
crl-13536	66	3	library	library	NOUN
crl-13536	66	4	's	's	PART
crl-13536	66	5	objective	objective	NOUN
crl-13536	66	6	is	be	AUX
crl-13536	66	7	to	to	PART
crl-13536	66	8	provide	provide	VERB
crl-13536	66	9	free	free	ADJ
crl-13536	66	10	services	service	NOUN
crl-13536	66	11	above	above	ADP
crl-13536	66	12	all	all	DET
crl-13536	66	13	and	and	CCONJ
crl-13536	66	14	data	datum	NOUN
crl-13536	66	15	base	base	NOUN
crl-13536	66	16	service	service	NOUN
crl-13536	66	17	is	be	AUX
crl-13536	66	18	viewed	view	VERB
crl-13536	66	19	as	as	ADP
crl-13536	66	20	another	another	DET
crl-13536	66	21	reference	reference	NOUN
crl-13536	66	22	tool	tool	NOUN
crl-13536	66	23	,	,	PUNCT
crl-13536	66	24	then	then	ADV
crl-13536	66	25	no	no	DET
crl-13536	66	26	further	further	ADJ
crl-13536	66	27	consideration	consideration	NOUN
crl-13536	66	28	is	be	AUX
crl-13536	66	29	necessary	necessary	ADJ
crl-13536	66	30	.	.	PUNCT
crl-13536	67	1	however	however	ADV
crl-13536	67	2	,	,	PUNCT
crl-13536	67	3	if	if	SCONJ
crl-13536	67	4	the	the	DET
crl-13536	67	5	library	library	NOUN
crl-13536	67	6	's	's	PART
crl-13536	67	7	objective	objective	NOUN
crl-13536	67	8	is	be	AUX
crl-13536	67	9	to	to	PART
crl-13536	67	10	make	make	VERB
crl-13536	67	11	services	service	NOUN
crl-13536	67	12	available	available	ADJ
crl-13536	67	13	in	in	ADP
crl-13536	67	14	any	any	DET
crl-13536	67	15	way	way	NOUN
crl-13536	67	16	possible	possible	ADJ
crl-13536	67	17	,	,	PUNCT
crl-13536	67	18	charging	charge	VERB
crl-13536	67	19	for	for	ADP
crl-13536	67	20	the	the	DET
crl-13536	67	21	service	service	NOUN
crl-13536	67	22	may	may	AUX
crl-13536	67	23	be	be	AUX
crl-13536	67	24	considered	consider	VERB
crl-13536	67	25	as	as	ADP
crl-13536	67	26	a	a	DET
crl-13536	67	27	viable	viable	ADJ
crl-13536	67	28	option	option	NOUN
crl-13536	67	29	.	.	PUNCT
crl-13536	68	1	prorrwtion	prorrwtion	NOUN
crl-13536	68	2	the	the	DET
crl-13536	68	3	final	final	ADJ
crl-13536	68	4	factor	factor	NOUN
crl-13536	68	5	in	in	ADP
crl-13536	68	6	the	the	DET
crl-13536	68	7	marketing	marketing	NOUN
crl-13536	68	8	mix	mix	NOUN
crl-13536	68	9	is	be	AUX
crl-13536	68	10	promotion	promotion	NOUN
crl-13536	68	11	:	:	PUNCT
crl-13536	68	12	communicating	communicate	VERB
crl-13536	68	13	with	with	ADP
crl-13536	68	14	current	current	ADJ
crl-13536	68	15	and	and	CCONJ
crl-13536	68	16	potential	potential	ADJ
crl-13536	68	17	clientele	clientele	NOUN
crl-13536	68	18	to	to	PART
crl-13536	68	19	make	make	VERB
crl-13536	68	20	them	they	PRON
crl-13536	68	21	aware	aware	ADJ
crl-13536	68	22	of	of	ADP
crl-13536	68	23	services	service	NOUN
crl-13536	68	24	that	that	PRON
crl-13536	68	25	are	be	AUX
crl-13536	68	26	available	available	ADJ
crl-13536	68	27	.	.	PUNCT
crl-13536	69	1	three	three	NUM
crl-13536	69	2	major	major	ADJ
crl-13536	69	3	means	mean	NOUN
crl-13536	69	4	of	of	ADP
crl-13536	69	5	communication	communication	NOUN
crl-13536	69	6	libraries	library	NOUN
crl-13536	69	7	can	can	AUX
crl-13536	69	8	use	use	VERB
crl-13536	69	9	to	to	PART
crl-13536	69	10	promote	promote	VERB
crl-13536	69	11	their	their	PRON
crl-13536	69	12	services	service	NOUN
crl-13536	69	13	are	be	AUX
crl-13536	69	14	advertising	advertise	VERB
crl-13536	69	15	,	,	PUNCT
crl-13536	69	16	personal	personal	ADJ
crl-13536	69	17	contact	contact	NOUN
crl-13536	69	18	,	,	PUNCT
crl-13536	69	19	and	and	CCONJ
crl-13536	69	20	what	what	PRON
crl-13536	69	21	has	have	AUX
crl-13536	69	22	been	be	AUX
crl-13536	69	23	termed	term	VERB
crl-13536	69	24	"	"	PUNCT
crl-13536	69	25	atmospherics	atmospheric	NOUN
crl-13536	69	26	.	.	PUNCT
crl-13536	70	1	"	"	PUNCT
crl-13536	70	2	6	6	NUM
crl-13536	70	3	advertising	advertising	NOUN
crl-13536	70	4	refers	refer	VERB
crl-13536	70	5	to	to	ADP
crl-13536	70	6	the	the	DET
crl-13536	70	7	effort	effort	NOUN
crl-13536	70	8	to	to	PART
crl-13536	70	9	stimulate	stimulate	VERB
crl-13536	70	10	demand	demand	NOUN
crl-13536	70	11	for	for	ADP
crl-13536	70	12	a	a	DET
crl-13536	70	13	product	product	NOUN
crl-13536	70	14	or	or	CCONJ
crl-13536	70	15	service	service	NOUN
crl-13536	70	16	by	by	ADP
crl-13536	70	17	conveying	convey	VERB
crl-13536	70	18	significant	significant	ADJ
crl-13536	70	19	information	information	NOUN
crl-13536	70	20	to	to	ADP
crl-13536	70	21	the	the	DET
crl-13536	70	22	community	community	NOUN
crl-13536	70	23	through	through	ADP
crl-13536	70	24	various	various	ADJ
crl-13536	70	25	means	mean	NOUN
crl-13536	70	26	such	such	ADJ
crl-13536	70	27	as	as	ADP
crl-13536	70	28	mailings	mailing	NOUN
crl-13536	70	29	,	,	PUNCT
crl-13536	70	30	use	use	NOUN
crl-13536	70	31	of	of	ADP
crl-13536	70	32	the	the	DET
crl-13536	70	33	media	medium	NOUN
crl-13536	70	34	,	,	PUNCT
crl-13536	70	35	etc	etc	X
crl-13536	70	36	.	.	X
crl-13536	70	37	libraries	library	NOUN
crl-13536	70	38	are	be	AUX
crl-13536	70	39	already	already	ADV
crl-13536	70	40	involved	involve	VERB
crl-13536	70	41	in	in	ADP
crl-13536	70	42	this	this	DET
crl-13536	70	43	activity	activity	NOUN
crl-13536	70	44	:	:	PUNCT
crl-13536	70	45	having	have	VERB
crl-13536	70	46	the	the	DET
crl-13536	70	47	campus	campus	NOUN
crl-13536	70	48	newspaper	newspaper	NOUN
crl-13536	70	49	run	run	VERB
crl-13536	70	50	articles	article	NOUN
crl-13536	70	51	on	on	ADP
crl-13536	70	52	upcoming	upcoming	ADJ
crl-13536	70	53	student	student	NOUN
crl-13536	70	54	orientation	orientation	NOUN
crl-13536	70	55	tours	tour	NOUN
crl-13536	70	56	,	,	PUNCT
crl-13536	70	57	posting	post	VERB
crl-13536	70	58	signs	sign	NOUN
crl-13536	70	59	to	to	PART
crl-13536	70	60	make	make	VERB
crl-13536	70	61	patrons	patron	NOUN
crl-13536	70	62	aware	aware	ADJ
crl-13536	70	63	of	of	ADP
crl-13536	70	64	policies	policy	NOUN
crl-13536	70	65	and	and	CCONJ
crl-13536	70	66	services	service	NOUN
crl-13536	70	67	,	,	PUNCT
crl-13536	70	68	and	and	CCONJ
crl-13536	70	69	sending	send	VERB
crl-13536	70	70	out	out	ADP
crl-13536	70	71	newsletters	newsletter	NOUN
crl-13536	70	72	to	to	ADP
crl-13536	70	73	patrons	patron	NOUN
crl-13536	70	74	.	.	PUNCT
crl-13536	71	1	these	these	PRON
crl-13536	71	2	are	be	AUX
crl-13536	71	3	effective	effective	ADJ
crl-13536	71	4	means	mean	NOUN
crl-13536	71	5	by	by	ADP
crl-13536	71	6	which	which	PRON
crl-13536	71	7	a	a	DET
crl-13536	71	8	library	library	NOUN
crl-13536	71	9	can	can	AUX
crl-13536	71	10	say	say	VERB
crl-13536	71	11	,	,	PUNCT
crl-13536	71	12	"	"	PUNCT
crl-13536	71	13	here	here	ADV
crl-13536	71	14	's	be	AUX
crl-13536	71	15	what	what	PRON
crl-13536	71	16	we	we	PRON
crl-13536	71	17	can	can	AUX
crl-13536	71	18	do	do	VERB
crl-13536	71	19	for	for	ADP
crl-13536	71	20	you	you	PRON
crl-13536	71	21	.	.	PUNCT
crl-13536	71	22	"	"	PUNCT
crl-13536	72	1	if	if	SCONJ
crl-13536	72	2	there	there	PRON
crl-13536	72	3	is	be	VERB
crl-13536	72	4	a	a	DET
crl-13536	72	5	problem	problem	NOUN
crl-13536	72	6	in	in	ADP
crl-13536	72	7	promoting	promote	VERB
crl-13536	72	8	library	library	NOUN
crl-13536	72	9	services	service	NOUN
crl-13536	72	10	,	,	PUNCT
crl-13536	72	11	it	it	PRON
crl-13536	72	12	is	be	AUX
crl-13536	72	13	that	that	SCONJ
crl-13536	72	14	this	this	DET
crl-13536	72	15	aspect	aspect	NOUN
crl-13536	72	16	of	of	ADP
crl-13536	72	17	promotion	promotion	NOUN
crl-13536	72	18	is	be	AUX
crl-13536	72	19	relied	rely	VERB
crl-13536	72	20	upon	upon	SCONJ
crl-13536	72	21	too	too	ADV
crl-13536	72	22	heavily	heavily	ADV
crl-13536	72	23	,	,	PUNCT
crl-13536	72	24	while	while	SCONJ
crl-13536	72	25	the	the	DET
crl-13536	72	26	importance	importance	NOUN
crl-13536	72	27	of	of	ADP
crl-13536	72	28	personal	personal	ADJ
crl-13536	72	29	contact	contact	NOUN
crl-13536	72	30	and	and	CCONJ
crl-13536	72	31	atmospherics	atmospheric	NOUN
crl-13536	72	32	is	be	AUX
crl-13536	72	33	slighted	slight	VERB
crl-13536	72	34	.	.	PUNCT
crl-13536	73	1	personal	personal	ADJ
crl-13536	73	2	contact	contact	NOUN
crl-13536	73	3	can	can	AUX
crl-13536	73	4	be	be	AUX
crl-13536	73	5	an	an	DET
crl-13536	73	6	effective	effective	ADJ
crl-13536	73	7	method	method	NOUN
crl-13536	73	8	of	of	ADP
crl-13536	73	9	marketing	market	VERB
crl-13536	73	10	the	the	DET
crl-13536	73	11	library	library	NOUN
crl-13536	73	12	's	's	PART
crl-13536	73	13	services	service	NOUN
crl-13536	73	14	,	,	PUNCT
crl-13536	73	15	particularly	particularly	ADV
crl-13536	73	16	in	in	ADP
crl-13536	73	17	the	the	DET
crl-13536	73	18	case	case	NOUN
crl-13536	73	19	of	of	ADP
crl-13536	73	20	college	college	NOUN
crl-13536	73	21	and	and	CCONJ
crl-13536	73	22	university	university	NOUN
crl-13536	73	23	libraries	library	NOUN
crl-13536	73	24	.	.	PUNCT
crl-13536	74	1	this	this	DET
crl-13536	74	2	effort	effort	NOUN
crl-13536	74	3	could	could	AUX
crl-13536	74	4	involve	involve	VERB
crl-13536	74	5	staff	staff	NOUN
crl-13536	74	6	members	member	NOUN
crl-13536	74	7	getting	get	VERB
crl-13536	74	8	out	out	ADP
crl-13536	74	9	of	of	ADP
crl-13536	74	10	the	the	DET
crl-13536	74	11	library	library	NOUN
crl-13536	74	12	and	and	CCONJ
crl-13536	74	13	talking	talk	VERB
crl-13536	74	14	to	to	ADP
crl-13536	74	15	faculty	faculty	NOUN
crl-13536	74	16	and	and	CCONJ
crl-13536	74	17	administrators	administrator	NOUN
crl-13536	74	18	about	about	ADP
crl-13536	74	19	services	service	NOUN
crl-13536	74	20	that	that	PRON
crl-13536	74	21	are	be	AUX
crl-13536	74	22	available	available	ADJ
crl-13536	74	23	.	.	PUNCT
crl-13536	75	1	it	it	PRON
crl-13536	75	2	might	might	AUX
crl-13536	75	3	also	also	ADV
crl-13536	75	4	involve	involve	VERB
crl-13536	75	5	the	the	DET
crl-13536	75	6	assignment	assignment	NOUN
crl-13536	75	7	of	of	ADP
crl-13536	75	8	librarians	librarian	NOUN
crl-13536	75	9	as	as	ADP
crl-13536	75	10	liaisons	liaison	NOUN
crl-13536	75	11	with	with	ADP
crl-13536	75	12	departments	department	NOUN
crl-13536	75	13	on	on	ADP
crl-13536	75	14	campus	campus	NOUN
crl-13536	75	15	to	to	PART
crl-13536	75	16	assist	assist	VERB
crl-13536	75	17	faculty	faculty	NOUN
crl-13536	75	18	members	member	NOUN
crl-13536	75	19	in	in	ADP
crl-13536	75	20	information	information	NOUN
crl-13536	75	21	-	-	PUNCT
crl-13536	75	22	gathering	gathering	NOUN
crl-13536	75	23	or	or	CCONJ
crl-13536	75	24	problem	problem	NOUN
crl-13536	75	25	-	-	PUNCT
crl-13536	75	26	solving	solving	NOUN
crl-13536	75	27	.	.	PUNCT
crl-13536	76	1	not	not	PART
crl-13536	76	2	only	only	ADV
crl-13536	76	3	does	do	AUX
crl-13536	76	4	this	this	DET
crl-13536	76	5	type	type	NOUN
crl-13536	76	6	of	of	ADP
crl-13536	76	7	personal	personal	ADJ
crl-13536	76	8	conmarketing	conmarketing	NOUN
crl-13536	76	9	library	library	NOUN
crl-13536	76	10	services	service	NOUN
crl-13536	76	11	i	i	PRON
crl-13536	76	12	331	331	NUM
crl-13536	76	13	tact	tact	NOUN
crl-13536	76	14	allow	allow	VERB
crl-13536	76	15	librarians	librarian	NOUN
crl-13536	76	16	to	to	PART
crl-13536	76	17	provide	provide	VERB
crl-13536	76	18	better	well	ADJ
crl-13536	76	19	service	service	NOUN
crl-13536	76	20	to	to	ADP
crl-13536	76	21	faculty	faculty	NOUN
crl-13536	76	22	members	member	NOUN
crl-13536	76	23	or	or	CCONJ
crl-13536	76	24	administrators	administrator	NOUN
crl-13536	76	25	,	,	PUNCT
crl-13536	76	26	but	but	CCONJ
crl-13536	76	27	it	it	PRON
crl-13536	76	28	also	also	ADV
crl-13536	76	29	provides	provide	VERB
crl-13536	76	30	an	an	DET
crl-13536	76	31	opportunity	opportunity	NOUN
crl-13536	76	32	for	for	SCONJ
crl-13536	76	33	librarians	librarian	NOUN
crl-13536	76	34	to	to	PART
crl-13536	76	35	be	be	AUX
crl-13536	76	36	aware	aware	ADJ
crl-13536	76	37	of	of	ADP
crl-13536	76	38	developments	development	NOUN
crl-13536	76	39	in	in	ADP
crl-13536	76	40	campus	campus	NOUN
crl-13536	76	41	academic	academic	ADJ
crl-13536	76	42	departments	department	NOUN
crl-13536	76	43	,	,	PUNCT
crl-13536	76	44	such	such	ADJ
crl-13536	76	45	as	as	ADP
crl-13536	76	46	new	new	ADJ
crl-13536	76	47	subject	subject	ADJ
crl-13536	76	48	areas	area	NOUN
crl-13536	76	49	of	of	ADP
crl-13536	76	50	concentration	concentration	NOUN
crl-13536	76	51	being	be	AUX
crl-13536	76	52	developed	develop	VERB
crl-13536	76	53	.	.	PUNCT
crl-13536	77	1	communication	communication	NOUN
crl-13536	77	2	through	through	ADP
crl-13536	77	3	personal	personal	ADJ
crl-13536	77	4	contact	contact	NOUN
crl-13536	77	5	is	be	AUX
crl-13536	77	6	also	also	ADV
crl-13536	77	7	an	an	DET
crl-13536	77	8	excellent	excellent	ADJ
crl-13536	77	9	means	mean	NOUN
crl-13536	77	10	for	for	SCONJ
crl-13536	77	11	technical	technical	ADJ
crl-13536	77	12	services	service	NOUN
crl-13536	77	13	librarians	librarian	NOUN
crl-13536	77	14	to	to	PART
crl-13536	77	15	acquire	acquire	VERB
crl-13536	77	16	an	an	DET
crl-13536	77	17	understanding	understanding	NOUN
crl-13536	77	18	of	of	ADP
crl-13536	77	19	the	the	DET
crl-13536	77	20	kinds	kind	NOUN
crl-13536	77	21	of	of	ADP
crl-13536	77	22	problems	problem	NOUN
crl-13536	77	23	that	that	PRON
crl-13536	77	24	patrons	patron	NOUN
crl-13536	77	25	are	be	AUX
crl-13536	77	26	having	have	VERB
crl-13536	77	27	.	.	PUNCT
crl-13536	78	1	the	the	DET
crl-13536	78	2	rewards	reward	NOUN
crl-13536	78	3	can	can	AUX
crl-13536	78	4	be	be	AUX
crl-13536	78	5	great	great	ADJ
crl-13536	78	6	,	,	PUNCT
crl-13536	78	7	and	and	CCONJ
crl-13536	78	8	the	the	DET
crl-13536	78	9	amount	amount	NOUN
crl-13536	78	10	of	of	ADP
crl-13536	78	11	favorable	favorable	ADJ
crl-13536	78	12	public	public	ADJ
crl-13536	78	13	relations	relation	NOUN
crl-13536	78	14	on	on	ADP
crl-13536	78	15	campus	campus	NOUN
crl-13536	78	16	that	that	PRON
crl-13536	78	17	can	can	AUX
crl-13536	78	18	be	be	AUX
crl-13536	78	19	derived	derive	VERB
crl-13536	78	20	as	as	ADP
crl-13536	78	21	a	a	DET
crl-13536	78	22	result	result	NOUN
crl-13536	78	23	of	of	ADP
crl-13536	78	24	faculty	faculty	NOUN
crl-13536	78	25	members	member	NOUN
crl-13536	78	26	making	make	VERB
crl-13536	78	27	their	their	PRON
crl-13536	78	28	own	own	ADJ
crl-13536	78	29	personal	personal	ADJ
crl-13536	78	30	contacts	contact	NOUN
crl-13536	78	31	once	once	SCONJ
crl-13536	78	32	they	they	PRON
crl-13536	78	33	have	have	AUX
crl-13536	78	34	begun	begin	VERB
crl-13536	78	35	to	to	PART
crl-13536	78	36	use	use	VERB
crl-13536	78	37	the	the	DET
crl-13536	78	38	library	library	NOUN
crl-13536	78	39	's	's	PART
crl-13536	78	40	services	service	NOUN
crl-13536	78	41	can	can	AUX
crl-13536	78	42	also	also	ADV
crl-13536	78	43	be	be	AUX
crl-13536	78	44	great	great	ADJ
crl-13536	78	45	.	.	PUNCT
crl-13536	79	1	atmospherics	atmospheric	NOUN
crl-13536	79	2	is	be	AUX
crl-13536	79	3	the	the	DET
crl-13536	79	4	final	final	ADJ
crl-13536	79	5	area	area	NOUN
crl-13536	79	6	of	of	ADP
crl-13536	79	7	promo-	promo-	NOUN
crl-13536	79	8	:	:	PUNCT
crl-13536	79	9	tion	tion	NOUN
crl-13536	79	10	to	to	PART
crl-13536	79	11	be	be	AUX
crl-13536	79	12	considered	consider	VERB
crl-13536	79	13	.	.	PUNCT
crl-13536	80	1	the	the	DET
crl-13536	80	2	term	term	NOUN
crl-13536	80	3	"	"	PUNCT
crl-13536	80	4	atmospherics	atmospheric	NOUN
crl-13536	80	5	"	"	PUNCT
crl-13536	80	6	refers	refer	VERB
crl-13536	80	7	to	to	ADP
crl-13536	80	8	the	the	DET
crl-13536	80	9	attempt	attempt	NOUN
crl-13536	80	10	to	to	PART
crl-13536	80	11	design	design	VERB
crl-13536	80	12	the	the	DET
crl-13536	80	13	library	library	NOUN
crl-13536	80	14	building	building	NOUN
crl-13536	80	15	with	with	ADP
crl-13536	80	16	consideration	consideration	NOUN
crl-13536	80	17	for	for	ADP
crl-13536	80	18	the	the	DET
crl-13536	80	19	people	people	NOUN
crl-13536	80	20	who	who	PRON
crl-13536	80	21	will	will	AUX
crl-13536	80	22	use	use	VERB
crl-13536	80	23	it	it	PRON
crl-13536	80	24	.	.	PUNCT
crl-13536	81	1	the	the	DET
crl-13536	81	2	goal	goal	NOUN
crl-13536	81	3	is	be	AUX
crl-13536	81	4	to	to	PART
crl-13536	81	5	make	make	VERB
crl-13536	81	6	the	the	DET
crl-13536	81	7	library	library	NOUN
crl-13536	81	8	a	a	DET
crl-13536	81	9	pleasant	pleasant	ADJ
crl-13536	81	10	place	place	NOUN
crl-13536	81	11	where	where	SCONJ
crl-13536	81	12	patrons	patron	NOUN
crl-13536	81	13	will	will	AUX
crl-13536	81	14	want	want	VERB
crl-13536	81	15	to	to	PART
crl-13536	81	16	spend	spend	VERB
crl-13536	81	17	time	time	NOUN
crl-13536	81	18	(	(	PUNCT
crl-13536	81	19	or	or	CCONJ
crl-13536	81	20	,	,	PUNCT
crl-13536	81	21	at	at	ADP
crl-13536	81	22	least	least	ADJ
crl-13536	81	23	,	,	PUNCT
crl-13536	81	24	where	where	SCONJ
crl-13536	81	25	they	they	PRON
crl-13536	81	26	wo	will	AUX
crl-13536	81	27	n't	not	PART
crl-13536	81	28	mind	mind	VERB
crl-13536	81	29	spending	spending	NOUN
crl-13536	81	30	time	time	NOUN
crl-13536	81	31	)	)	PUNCT
crl-13536	81	32	.	.	PUNCT
crl-13536	82	1	the	the	DET
crl-13536	82	2	factor	factor	NOUN
crl-13536	82	3	of	of	ADP
crl-13536	82	4	importance	importance	NOUN
crl-13536	82	5	is	be	AUX
crl-13536	82	6	that	that	SCONJ
crl-13536	82	7	if	if	SCONJ
crl-13536	82	8	the	the	DET
crl-13536	82	9	library	library	NOUN
crl-13536	82	10	is	be	AUX
crl-13536	82	11	n't	not	PART
crl-13536	82	12	a	a	DET
crl-13536	82	13	comfortable	comfortable	ADJ
crl-13536	82	14	place	place	NOUN
crl-13536	82	15	to	to	PART
crl-13536	82	16	be	be	AUX
crl-13536	82	17	,	,	PUNCT
crl-13536	82	18	if	if	SCONJ
crl-13536	82	19	it	it	PRON
crl-13536	82	20	is	be	AUX
crl-13536	82	21	not	not	PART
crl-13536	82	22	conducive	conducive	ADJ
crl-13536	82	23	to	to	PART
crl-13536	82	24	study	study	VERB
crl-13536	82	25	,	,	PUNCT
crl-13536	82	26	if	if	SCONJ
crl-13536	82	27	it	it	PRON
crl-13536	82	28	does	do	AUX
crl-13536	82	29	n't	not	PART
crl-13536	82	30	"	"	PUNCT
crl-13536	82	31	feel	feel	VERB
crl-13536	82	32	"	"	PUNCT
crl-13536	82	33	right	right	NOUN
crl-13536	82	34	to	to	ADP
crl-13536	82	35	the	the	DET
crl-13536	82	36	patron	patron	NOUN
crl-13536	82	37	,	,	PUNCT
crl-13536	82	38	or	or	CCONJ
crl-13536	82	39	if	if	SCONJ
crl-13536	82	40	the	the	DET
crl-13536	82	41	layout	layout	NOUN
crl-13536	82	42	is	be	AUX
crl-13536	82	43	such	such	ADJ
crl-13536	82	44	that	that	SCONJ
crl-13536	82	45	users	user	NOUN
crl-13536	82	46	have	have	VERB
crl-13536	82	47	to	to	PART
crl-13536	82	48	run	run	VERB
crl-13536	82	49	all	all	ADV
crl-13536	82	50	over	over	ADP
crl-13536	82	51	the	the	DET
crl-13536	82	52	building	building	NOUN
crl-13536	82	53	to	to	PART
crl-13536	82	54	locate	locate	VERB
crl-13536	82	55	needed	need	VERB
crl-13536	82	56	materials	material	NOUN
crl-13536	82	57	,	,	PUNCT
crl-13536	82	58	they	they	PRON
crl-13536	82	59	are	be	AUX
crl-13536	82	60	not	not	PART
crl-13536	82	61	going	go	VERB
crl-13536	82	62	to	to	PART
crl-13536	82	63	spend	spend	VERB
crl-13536	82	64	any	any	DET
crl-13536	82	65	more	more	ADJ
crl-13536	82	66	time	time	NOUN
crl-13536	82	67	there	there	ADV
crl-13536	82	68	than	than	SCONJ
crl-13536	82	69	they	they	PRON
crl-13536	82	70	absolutely	absolutely	ADV
crl-13536	82	71	have	have	VERB
crl-13536	82	72	to	to	PART
crl-13536	82	73	.	.	PUNCT
crl-13536	83	1	putiing	putie	VERB
crl-13536	83	2	it	it	PRON
crl-13536	83	3	all	all	PRON
crl-13536	83	4	together	together	ADV
crl-13536	83	5	the	the	DET
crl-13536	83	6	discussion	discussion	NOUN
crl-13536	83	7	above	above	ADV
crl-13536	83	8	has	have	AUX
crl-13536	83	9	considered	consider	VERB
crl-13536	83	10	acceptance	acceptance	NOUN
crl-13536	83	11	of	of	ADP
crl-13536	83	12	the	the	DET
crl-13536	83	13	marketing	marketing	NOUN
crl-13536	83	14	concept	concept	NOUN
crl-13536	83	15	by	by	ADP
crl-13536	83	16	library	library	ADJ
crl-13536	83	17	staff	staff	NOUN
crl-13536	83	18	members	member	NOUN
crl-13536	83	19	as	as	ADP
crl-13536	83	20	a	a	DET
crl-13536	83	21	prerequisite	prerequisite	NOUN
crl-13536	83	22	to	to	ADP
crl-13536	83	23	the	the	DET
crl-13536	83	24	success	success	NOUN
crl-13536	83	25	of	of	ADP
crl-13536	83	26	a	a	DET
crl-13536	83	27	marketing	marketing	NOUN
crl-13536	83	28	program	program	NOUN
crl-13536	83	29	and	and	CCONJ
crl-13536	83	30	has	have	AUX
crl-13536	83	31	emphasized	emphasize	VERB
crl-13536	83	32	the	the	DET
crl-13536	83	33	importance	importance	NOUN
crl-13536	83	34	of	of	ADP
crl-13536	83	35	identifying	identify	VERB
crl-13536	83	36	the	the	DET
crl-13536	83	37	library	library	NOUN
crl-13536	83	38	's	's	PART
crl-13536	83	39	current	current	ADJ
crl-13536	83	40	situation	situation	NOUN
crl-13536	83	41	,	,	PUNCT
crl-13536	83	42	the	the	DET
crl-13536	83	43	goals	goal	NOUN
crl-13536	83	44	that	that	PRON
crl-13536	83	45	its	its	PRON
crl-13536	83	46	marketing	marketing	NOUN
crl-13536	83	47	program	program	NOUN
crl-13536	83	48	should	should	AUX
crl-13536	83	49	achieve	achieve	VERB
crl-13536	83	50	,	,	PUNCT
crl-13536	83	51	and	and	CCONJ
crl-13536	83	52	the	the	DET
crl-13536	83	53	optimal	optimal	ADJ
crl-13536	83	54	strategy	strategy	NOUN
crl-13536	83	55	for	for	ADP
crl-13536	83	56	realization	realization	NOUN
crl-13536	83	57	of	of	ADP
crl-13536	83	58	those	those	DET
crl-13536	83	59	goals	goal	NOUN
crl-13536	83	60	.	.	PUNCT
crl-13536	84	1	the	the	DET
crl-13536	84	2	broad	broad	ADJ
crl-13536	84	3	range	range	NOUN
crl-13536	84	4	of	of	ADP
crl-13536	84	5	activities	activity	NOUN
crl-13536	84	6	involved	involve	VERB
crl-13536	84	7	in	in	ADP
crl-13536	84	8	a	a	DET
crl-13536	84	9	marketing	marketing	NOUN
crl-13536	84	10	program	program	NOUN
crl-13536	84	11	was	be	AUX
crl-13536	84	12	described	describe	VERB
crl-13536	84	13	,	,	PUNCT
crl-13536	84	14	and	and	CCONJ
crl-13536	84	15	it	it	PRON
crl-13536	84	16	was	be	AUX
crl-13536	84	17	indicated	indicate	VERB
crl-13536	84	18	that	that	SCONJ
crl-13536	84	19	each	each	DET
crl-13536	84	20	library	library	NOUN
crl-13536	84	21	must	must	AUX
crl-13536	84	22	determine	determine	VERB
crl-13536	84	23	in	in	ADP
crl-13536	84	24	its	its	PRON
crl-13536	84	25	own	own	ADJ
crl-13536	84	26	situation	situation	NOUN
crl-13536	84	27	the	the	DET
crl-13536	84	28	mix	mix	NOUN
crl-13536	84	29	of	of	ADP
crl-13536	84	30	product	product	NOUN
crl-13536	84	31	,	,	PUNCT
crl-13536	84	32	price	price	NOUN
crl-13536	84	33	,	,	PUNCT
crl-13536	84	34	place	place	NOUN
crl-13536	84	35	,	,	PUNCT
crl-13536	84	36	and	and	CCONJ
crl-13536	84	37	promotion	promotion	NOUN
crl-13536	84	38	variables	variable	NOUN
crl-13536	84	39	that	that	PRON
crl-13536	84	40	can	can	AUX
crl-13536	84	41	best	well	ADV
crl-13536	84	42	lead	lead	VERB
crl-13536	84	43	to	to	ADP
crl-13536	84	44	the	the	DET
crl-13536	84	45	achievement	achievement	NOUN
crl-13536	84	46	of	of	ADP
crl-13536	84	47	its	its	PRON
crl-13536	84	48	objectives	objective	NOUN
crl-13536	84	49	,	,	PUNCT
crl-13536	84	50	within	within	ADP
crl-13536	84	51	existing	exist	VERB
crl-13536	84	52	constraints	constraint	NOUN
crl-13536	84	53	.	.	PUNCT
crl-13536	85	1	an	an	DET
crl-13536	85	2	important	important	ADJ
crl-13536	85	3	factor	factor	NOUN
crl-13536	85	4	to	to	PART
crl-13536	85	5	be	be	AUX
crl-13536	85	6	kept	keep	VERB
crl-13536	85	7	in	in	ADP
crl-13536	85	8	mind	mind	NOUN
crl-13536	85	9	is	be	AUX
crl-13536	85	10	that	that	SCONJ
crl-13536	85	11	the	the	DET
crl-13536	85	12	current	current	ADJ
crl-13536	85	13	policies	policy	NOUN
crl-13536	85	14	and	and	CCONJ
crl-13536	85	15	practices	practice	NOUN
crl-13536	85	16	of	of	ADP
crl-13536	85	17	a	a	DET
crl-13536	85	18	library	library	NOUN
crl-13536	85	19	were	be	AUX
crl-13536	85	20	n't	not	PART
crl-13536	85	21	necessarily	necessarily	ADV
crl-13536	85	22	formulated	formulate	VERB
crl-13536	85	23	with	with	ADP
crl-13536	85	24	332	332	NUM
crl-13536	85	25	i	i	PROPN
crl-13536	85	26	college	college	PROPN
crl-13536	85	27	&	&	CCONJ
crl-13536	85	28	research	research	PROPN
crl-13536	85	29	libraries	library	NOUN
crl-13536	85	30	•	•	NUM
crl-13536	85	31	july	july	PROPN
crl-13536	85	32	1980	1980	NUM
crl-13536	85	33	the	the	DET
crl-13536	85	34	patron	patron	NOUN
crl-13536	85	35	in	in	ADP
crl-13536	85	36	mind	mind	NOUN
crl-13536	85	37	and	and	CCONJ
crl-13536	85	38	that	that	SCONJ
crl-13536	85	39	they	they	PRON
crl-13536	85	40	are	be	AUX
crl-13536	85	41	not	not	PART
crl-13536	85	42	unalterable	unalterable	ADJ
crl-13536	85	43	.	.	PUNCT
crl-13536	86	1	simply	simply	ADV
crl-13536	86	2	because	because	SCONJ
crl-13536	86	3	things	thing	NOUN
crl-13536	86	4	have	have	AUX
crl-13536	86	5	always	always	ADV
crl-13536	86	6	been	be	AUX
crl-13536	86	7	done	do	VERB
crl-13536	86	8	in	in	ADP
crl-13536	86	9	a	a	DET
crl-13536	86	10	certain	certain	ADJ
crl-13536	86	11	way	way	NOUN
crl-13536	86	12	is	be	AUX
crl-13536	86	13	no	no	DET
crl-13536	86	14	reason	reason	NOUN
crl-13536	86	15	why	why	SCONJ
crl-13536	86	16	they	they	PRON
crl-13536	86	17	have	have	VERB
crl-13536	86	18	to	to	PART
crl-13536	86	19	be	be	AUX
crl-13536	86	20	done	do	VERB
crl-13536	86	21	that	that	DET
crl-13536	86	22	way	way	NOUN
crl-13536	86	23	in	in	ADP
crl-13536	86	24	the	the	DET
crl-13536	86	25	future	future	NOUN
crl-13536	86	26	.	.	PUNCT
crl-13536	87	1	an	an	DET
crl-13536	87	2	endless	endless	ADJ
crl-13536	87	3	range	range	NOUN
crl-13536	87	4	of	of	ADP
crl-13536	87	5	possibilities	possibility	NOUN
crl-13536	87	6	exists	exist	VERB
crl-13536	87	7	in	in	ADP
crl-13536	87	8	library	library	ADJ
crl-13536	87	9	operations	operation	NOUN
crl-13536	87	10	,	,	PUNCT
crl-13536	87	11	and	and	CCONJ
crl-13536	87	12	each	each	DET
crl-13536	87	13	library	library	NOUN
crl-13536	87	14	must	must	AUX
crl-13536	87	15	determine	determine	VERB
crl-13536	87	16	the	the	DET
crl-13536	87	17	product	product	NOUN
crl-13536	87	18	and	and	CCONJ
crl-13536	87	19	service	service	NOUN
crl-13536	87	20	mix	mix	NOUN
crl-13536	87	21	that	that	PRON
crl-13536	87	22	will	will	AUX
crl-13536	87	23	be	be	AUX
crl-13536	87	24	of	of	ADP
crl-13536	87	25	optimal	optimal	ADJ
crl-13536	87	26	value	value	NOUN
crl-13536	87	27	to	to	ADP
crl-13536	87	28	its	its	PRON
crl-13536	87	29	patrons	patron	NOUN
crl-13536	87	30	.	.	PUNCT
crl-13536	88	1	in	in	ADP
crl-13536	88	2	closing	closing	NOUN
crl-13536	88	3	,	,	PUNCT
crl-13536	88	4	there	there	PRON
crl-13536	88	5	is	be	VERB
crl-13536	88	6	one	one	NUM
crl-13536	88	7	caution	caution	NOUN
crl-13536	88	8	to	to	PART
crl-13536	88	9	emphasize	emphasize	VERB
crl-13536	88	10	.	.	PUNCT
crl-13536	89	1	the	the	DET
crl-13536	89	2	services	service	NOUN
crl-13536	89	3	provided	provide	VERB
crl-13536	89	4	by	by	ADP
crl-13536	89	5	the	the	DET
crl-13536	89	6	library	library	NOUN
crl-13536	89	7	must	must	AUX
crl-13536	89	8	be	be	AUX
crl-13536	89	9	everything	everything	PRON
crl-13536	89	10	that	that	PRON
crl-13536	89	11	they	they	PRON
crl-13536	89	12	have	have	AUX
crl-13536	89	13	been	be	AUX
crl-13536	89	14	claimed	claim	VERB
crl-13536	89	15	to	to	PART
crl-13536	89	16	be	be	AUX
crl-13536	89	17	in	in	ADP
crl-13536	89	18	the	the	DET
crl-13536	89	19	marketing	marketing	NOUN
crl-13536	89	20	program	program	NOUN
crl-13536	89	21	.	.	PUNCT
crl-13536	90	1	if	if	SCONJ
crl-13536	90	2	the	the	DET
crl-13536	90	3	library	library	NOUN
crl-13536	90	4	has	have	AUX
crl-13536	90	5	publicized	publicize	VERB
crl-13536	90	6	that	that	SCONJ
crl-13536	90	7	items	item	NOUN
crl-13536	90	8	will	will	AUX
crl-13536	90	9	be	be	AUX
crl-13536	90	10	received	receive	VERB
crl-13536	90	11	through	through	ADP
crl-13536	90	12	interlibrary	interlibrary	ADJ
crl-13536	90	13	loan	loan	NOUN
crl-13536	90	14	within	within	ADP
crl-13536	90	15	three	three	NUM
crl-13536	90	16	days	day	NOUN
crl-13536	90	17	but	but	CCONJ
crl-13536	90	18	it	it	PRON
crl-13536	90	19	consistently	consistently	ADV
crl-13536	90	20	takes	take	VERB
crl-13536	90	21	at	at	ADV
crl-13536	90	22	least	least	ADV
crl-13536	90	23	a	a	PRON
crl-13536	90	24	week	week	NOUN
crl-13536	90	25	to	to	PART
crl-13536	90	26	receive	receive	VERB
crl-13536	90	27	them	they	PRON
crl-13536	90	28	,	,	PUNCT
crl-13536	90	29	or	or	CCONJ
crl-13536	90	30	if	if	SCONJ
crl-13536	90	31	the	the	DET
crl-13536	90	32	signs	sign	NOUN
crl-13536	90	33	say	say	VERB
crl-13536	90	34	"	"	PUNCT
crl-13536	90	35	we	we	PRON
crl-13536	90	36	're	be	AUX
crl-13536	90	37	here	here	ADV
crl-13536	90	38	to	to	PART
crl-13536	90	39	help	help	VERB
crl-13536	90	40	you	you	PRON
crl-13536	90	41	"	"	PUNCT
crl-13536	90	42	but	but	CCONJ
crl-13536	90	43	the	the	DET
crl-13536	90	44	public	public	ADJ
crl-13536	90	45	services	service	NOUN
crl-13536	90	46	staff	staff	NOUN
crl-13536	90	47	through	through	ADP
crl-13536	90	48	its	its	PRON
crl-13536	90	49	attitude	attitude	NOUN
crl-13536	90	50	says	say	VERB
crl-13536	90	51	something	something	PRON
crl-13536	90	52	else	else	ADV
crl-13536	90	53	,	,	PUNCT
crl-13536	90	54	then	then	ADV
crl-13536	90	55	,	,	PUNCT
crl-13536	90	56	although	although	SCONJ
crl-13536	90	57	people	people	NOUN
crl-13536	90	58	may	may	AUX
crl-13536	90	59	have	have	AUX
crl-13536	90	60	come	come	VERB
crl-13536	90	61	through	through	ADP
crl-13536	90	62	the	the	DET
crl-13536	90	63	door	door	NOUN
crl-13536	90	64	once	once	ADV
crl-13536	90	65	to	to	PART
crl-13536	90	66	try	try	VERB
crl-13536	90	67	the	the	DET
crl-13536	90	68	library	library	NOUN
crl-13536	90	69	's	's	PART
crl-13536	90	70	services	service	NOUN
crl-13536	90	71	,	,	PUNCT
crl-13536	90	72	the	the	DET
crl-13536	90	73	odds	odd	NOUN
crl-13536	90	74	are	be	AUX
crl-13536	90	75	that	that	SCONJ
crl-13536	90	76	they	they	PRON
crl-13536	90	77	will	will	AUX
crl-13536	90	78	not	not	PART
crl-13536	90	79	return	return	VERB
crl-13536	90	80	.	.	PUNCT
crl-13536	91	1	the	the	DET
crl-13536	91	2	moral	moral	ADJ
crl-13536	91	3	is	be	AUX
crl-13536	91	4	,	,	PUNCT
crl-13536	91	5	above	above	ADP
crl-13536	91	6	all	all	PRON
crl-13536	91	7	,	,	PUNCT
crl-13536	91	8	"	"	PUNCT
crl-13536	91	9	do	do	AUX
crl-13536	91	10	n't	not	PART
crl-13536	91	11	promise	promise	VERB
crl-13536	91	12	what	what	PRON
crl-13536	91	13	you	you	PRON
crl-13536	91	14	ca	can	AUX
crl-13536	91	15	n't	not	PART
crl-13536	91	16	produce	produce	VERB
crl-13536	91	17	.	.	PUNCT
crl-13536	91	18	"	"	PUNCT
crl-13536	92	1	libraries	library	NOUN
crl-13536	92	2	today	today	NOUN
crl-13536	92	3	are	be	AUX
crl-13536	92	4	in	in	ADP
crl-13536	92	5	the	the	DET
crl-13536	92	6	same	same	ADJ
crl-13536	92	7	position	position	NOUN
crl-13536	92	8	as	as	ADP
crl-13536	92	9	many	many	ADJ
crl-13536	92	10	other	other	ADJ
crl-13536	92	11	nonprofit	nonprofit	ADJ
crl-13536	92	12	institutions	institution	NOUN
crl-13536	92	13	when	when	SCONJ
crl-13536	92	14	facing	face	VERB
crl-13536	92	15	the	the	DET
crl-13536	92	16	question	question	NOUN
crl-13536	92	17	of	of	ADP
crl-13536	92	18	whether	whether	SCONJ
crl-13536	92	19	to	to	PART
crl-13536	92	20	use	use	VERB
crl-13536	92	21	resources	resource	NOUN
crl-13536	92	22	in	in	ADP
crl-13536	92	23	marketing	market	VERB
crl-13536	92	24	their	their	PRON
crl-13536	92	25	services	service	NOUN
crl-13536	92	26	.	.	PUNCT
crl-13536	93	1	daniel	daniel	PROPN
crl-13536	93	2	fink	fink	PROPN
crl-13536	93	3	recently	recently	ADV
crl-13536	93	4	discussed	discuss	VERB
crl-13536	93	5	the	the	DET
crl-13536	93	6	marketing	marketing	NOUN
crl-13536	93	7	of	of	ADP
crl-13536	93	8	hospital	hospital	NOUN
crl-13536	93	9	services	service	NOUN
crl-13536	93	10	and	and	CCONJ
crl-13536	93	11	concluded	conclude	VERB
crl-13536	93	12	with	with	ADP
crl-13536	93	13	a	a	DET
crl-13536	93	14	statement	statement	NOUN
crl-13536	93	15	that	that	PRON
crl-13536	93	16	expresses	express	VERB
crl-13536	93	17	the	the	DET
crl-13536	93	18	spirit	spirit	NOUN
crl-13536	93	19	of	of	ADP
crl-13536	93	20	the	the	DET
crl-13536	93	21	preceding	precede	VERB
crl-13536	93	22	discussion	discussion	NOUN
crl-13536	93	23	:	:	PUNCT
crl-13536	93	24	when	when	SCONJ
crl-13536	93	25	physicians	physician	NOUN
crl-13536	93	26	and	and	CCONJ
crl-13536	93	27	administrators	administrator	NOUN
crl-13536	93	28	learn	learn	VERB
crl-13536	93	29	about	about	ADP
crl-13536	93	30	health	health	NOUN
crl-13536	93	31	-	-	PUNCT
crl-13536	93	32	care	care	NOUN
crl-13536	93	33	marketing	marketing	NOUN
crl-13536	93	34	,	,	PUNCT
crl-13536	93	35	they	they	PRON
crl-13536	93	36	frequently	frequently	ADV
crl-13536	93	37	comment	comment	VERB
crl-13536	93	38	that	that	SCONJ
crl-13536	93	39	they	they	PRON
crl-13536	93	40	were	be	AUX
crl-13536	93	41	already	already	ADV
crl-13536	93	42	doing	do	VERB
crl-13536	93	43	marketing	marketing	NOUN
crl-13536	93	44	-	-	PUNCT
crl-13536	93	45	they	they	PRON
crl-13536	93	46	just	just	ADV
crl-13536	93	47	didn	didn	VERB
crl-13536	93	48	'	'	PUNCT
crl-13536	93	49	t	t	NOUN
crl-13536	93	50	know	know	VERB
crl-13536	93	51	it	it	PRON
crl-13536	93	52	.	.	PUNCT
crl-13536	94	1	but	but	CCONJ
crl-13536	94	2	effective	effective	ADJ
crl-13536	94	3	health	health	NOUN
crl-13536	94	4	-	-	PUNCT
crl-13536	94	5	care	care	NOUN
crl-13536	94	6	marketing	marketing	NOUN
crl-13536	94	7	requires	require	VERB
crl-13536	94	8	a	a	DET
crl-13536	94	9	coordinated	coordinated	ADJ
crl-13536	94	10	effort	effort	NOUN
crl-13536	94	11	,	,	PUNCT
crl-13536	94	12	at	at	ADP
crl-13536	94	13	all	all	DET
crl-13536	94	14	levels	level	NOUN
crl-13536	94	15	,	,	PUNCT
crl-13536	94	16	to	to	PART
crl-13536	94	17	understand	understand	VERB
crl-13536	94	18	and	and	CCONJ
crl-13536	94	19	meet	meet	VERB
crl-13536	94	20	both	both	DET
crl-13536	94	21	community	community	NOUN
crl-13536	94	22	and	and	CCONJ
crl-13536	94	23	individual	individual	ADJ
crl-13536	94	24	patient	patient	NOUN
crl-13536	94	25	needs	need	NOUN
crl-13536	94	26	.	.	PUNCT
crl-13536	95	1	this	this	DET
crl-13536	95	2	effort	effort	NOUN
crl-13536	95	3	is	be	AUX
crl-13536	95	4	not	not	PART
crl-13536	95	5	easy	easy	ADJ
crl-13536	95	6	,	,	PUNCT
crl-13536	95	7	and	and	CCONJ
crl-13536	95	8	,	,	PUNCT
crl-13536	95	9	as	as	ADP
crl-13536	95	10	in	in	ADP
crl-13536	95	11	the	the	DET
crl-13536	95	12	consumer	consumer	NOUN
crl-13536	95	13	products	product	NOUN
crl-13536	95	14	field	field	NOUN
crl-13536	95	15	,	,	PUNCT
crl-13536	95	16	will	will	AUX
crl-13536	95	17	often	often	ADV
crl-13536	95	18	be	be	AUX
crl-13536	95	19	unsuccessful	unsuccessful	ADJ
crl-13536	95	20	.	.	PUNCT
crl-13536	96	1	but	but	CCONJ
crl-13536	96	2	the	the	DET
crl-13536	96	3	goal	goal	NOUN
crl-13536	96	4	to	to	PART
crl-13536	96	5	truly	truly	ADV
crl-13536	96	6	serving	serve	VERB
crl-13536	96	7	the	the	DET
crl-13536	96	8	patient	patient	NOUN
crl-13536	96	9	is	be	AUX
crl-13536	96	10	of	of	ADP
crl-13536	96	11	such	such	ADJ
crl-13536	96	12	importance	importance	NOUN
crl-13536	96	13	-	-	PUNCT
crl-13536	96	14	especially	especially	ADV
crl-13536	96	15	in	in	ADP
crl-13536	96	16	these	these	DET
crl-13536	96	17	times	time	NOUN
crl-13536	96	18	of	of	ADP
crl-13536	96	19	increasing	increase	VERB
crl-13536	96	20	competition	competition	NOUN
crl-13536	96	21	and	and	CCONJ
crl-13536	96	22	rising	rise	VERB
crl-13536	96	23	consumerism	consumerism	NOUN
crl-13536	96	24	-	-	PUNCT
crl-13536	96	25	that	that	SCONJ
crl-13536	96	26	the	the	DET
crl-13536	96	27	question	question	NOUN
crl-13536	96	28	is	be	AUX
crl-13536	96	29	not	not	PART
crl-13536	96	30	'	'	PUNCT
crl-13536	96	31	can	can	AUX
crl-13536	96	32	hospitals	hospital	NOUN
crl-13536	96	33	afford	afford	VERB
crl-13536	96	34	to	to	ADP
crl-13536	96	35	market	market	VERB
crl-13536	96	36	?	?	PUNCT
crl-13536	96	37	'	'	PUNCT
crl-13536	97	1	instead	instead	ADV
crl-13536	97	2	,	,	PUNCT
crl-13536	97	3	we	we	PRON
crl-13536	97	4	must	must	AUX
crl-13536	97	5	ask	ask	VERB
crl-13536	97	6	,	,	PUNCT
crl-13536	97	7	'	'	PUNCT
crl-13536	97	8	how	how	SCONJ
crl-13536	97	9	can	can	AUX
crl-13536	97	10	they	they	PRON
crl-13536	97	11	afford	afford	VERB
crl-13536	97	12	not	not	PART
crl-13536	97	13	to	to	PART
crl-13536	97	14	?	?	PUNCT
crl-13536	97	15	'	'	X
crl-13536	97	16	7	7	NUM
crl-13536	97	17	an	an	DET
crl-13536	97	18	assessment	assessment	NOUN
crl-13536	97	19	of	of	ADP
crl-13536	97	20	the	the	DET
crl-13536	97	21	position	position	NOUN
crl-13536	97	22	of	of	ADP
crl-13536	97	23	libraries	library	NOUN
crl-13536	97	24	today	today	NOUN
crl-13536	97	25	leads	lead	VERB
crl-13536	97	26	inescapably	inescapably	ADV
crl-13536	97	27	to	to	ADP
crl-13536	97	28	the	the	DET
crl-13536	97	29	same	same	ADJ
crl-13536	97	30	conclusion	conclusion	NOUN
crl-13536	97	31	:	:	PUNCT
crl-13536	97	32	how	how	SCONJ
crl-13536	97	33	can	can	AUX
crl-13536	97	34	libraries	library	NOUN
crl-13536	97	35	afford	afford	VERB
crl-13536	97	36	not	not	PART
crl-13536	97	37	to	to	PART
crl-13536	97	38	market	market	VERB
crl-13536	97	39	their	their	PRON
crl-13536	97	40	services	service	NOUN
crl-13536	97	41	?	?	PUNCT
crl-13536	98	1	referenc	referenc	PROPN
crl-13536	98	2	es	es	ADP
crl-13536	98	3	1	1	X
crl-13536	98	4	.	.	PUNCT
crl-13536	98	5	philip	philip	PROPN
crl-13536	98	6	kotler	kotler	PROPN
crl-13536	98	7	,	,	PUNCT
crl-13536	98	8	marketing	marketing	NOUN
crl-13536	98	9	for	for	ADP
crl-13536	98	10	nonprofit	nonprofit	ADJ
crl-13536	98	11	organizations	organization	NOUN
crl-13536	98	12	(	(	PUNCT
crl-13536	98	13	englewood	englewood	NOUN
crl-13536	98	14	cliffs	cliff	NOUN
crl-13536	98	15	:	:	PUNCT
crl-13536	98	16	prentice	prentice	NOUN
crl-13536	98	17	-hall	-hall	NOUN
crl-13536	98	18	,	,	PUNCT
crl-13536	98	19	1975	1975	NUM
crl-13536	98	20	)	)	PUNCT
crl-13536	98	21	,	,	PUNCT
crl-13536	98	22	p.x	p.x	PROPN
crl-13536	98	23	.	.	PROPN
crl-13536	98	24	2	2	NUM
crl-13536	98	25	.	.	PUNCT
crl-13536	98	26	richard	richard	PROPN
crl-13536	98	27	m.	m.	PROPN
crl-13536	98	28	dougherty	dougherty	PROPN
crl-13536	98	29	and	and	CCONJ
crl-13536	98	30	laura	laura	PROPN
crl-13536	98	31	l	l	PROPN
crl-13536	98	32	.	.	PUNCT
crl-13536	99	1	blomquist	blomquist	NOUN
crl-13536	99	2	,	,	PUNCT
crl-13536	99	3	improving	improve	VERB
crl-13536	99	4	access	access	NOUN
crl-13536	99	5	to	to	ADP
crl-13536	99	6	library	library	ADJ
crl-13536	99	7	resources	resource	NOUN
crl-13536	99	8	:	:	PUNCT
crl-13536	99	9	the	the	DET
crl-13536	99	10	influence	influence	NOUN
crl-13536	99	11	of	of	ADP
crl-13536	99	12	organization	organization	NOUN
crl-13536	99	13	of	of	ADP
crl-13536	99	14	library	library	NOUN
crl-13536	99	15	collections	collection	NOUN
crl-13536	99	16	,	,	PUNCT
crl-13536	99	17	and	and	CCONJ
crl-13536	99	18	of	of	ADP
crl-13536	99	19	user	user	NOUN
crl-13536	99	20	attitudes	attitude	NOUN
crl-13536	99	21	toward	toward	ADP
crl-13536	99	22	innovative	innovative	ADJ
crl-13536	99	23	services	service	NOUN
crl-13536	99	24	(	(	PUNCT
crl-13536	99	25	metuchen	metuchen	NOUN
crl-13536	99	26	:	:	PUNCT
crl-13536	99	27	scarecrow	scarecrow	NOUN
crl-13536	99	28	,	,	PUNCT
crl-13536	99	29	1974	1974	NUM
crl-13536	99	30	)	)	PUNCT
crl-13536	99	31	,	,	PUNCT
crl-13536	99	32	p.84	p.84	PROPN
crl-13536	99	33	.	.	PROPN
crl-13536	100	1	3	3	NUM
crl-13536	100	2	.	.	X
crl-13536	100	3	kotler	kotler	NOUN
crl-13536	100	4	,	,	PUNCT
crl-13536	100	5	marketing	marketing	NOUN
crl-13536	100	6	for	for	ADP
crl-13536	100	7	nonprofit	nonprofit	ADJ
crl-13536	100	8	organizations	organization	NOUN
crl-13536	100	9	,	,	PUNCT
crl-13536	100	10	p	p	X
crl-13536	100	11	.	.	PUNCT
crl-13536	101	1	46	46	NUM
crl-13536	101	2	.	.	PUNCT
crl-13536	102	1	see	see	VERB
crl-13536	102	2	also	also	ADV
crl-13536	102	3	david	david	PROPN
crl-13536	102	4	j	j	PROPN
crl-13536	102	5	.	.	PUNCT
crl-13536	103	1	rachman	rachman	NOUN
crl-13536	103	2	,	,	PUNCT
crl-13536	103	3	marketing	marketing	NOUN
crl-13536	103	4	strategy	strategy	NOUN
crl-13536	103	5	and	and	CCONJ
crl-13536	103	6	structure	structure	NOUN
crl-13536	103	7	(	(	PUNCT
crl-13536	103	8	englewood	englewood	PROPN
crl-13536	103	9	cliffs	cliffs	PROPN
crl-13536	103	10	:	:	PUNCT
crl-13536	103	11	prentice	prentice	NOUN
crl-13536	103	12	-	-	PUNCT
crl-13536	103	13	hall	hall	NOUN
crl-13536	103	14	,	,	PUNCT
crl-13536	103	15	1974	1974	NUM
crl-13536	103	16	)	)	PUNCT
crl-13536	103	17	,	,	PUNCT
crl-13536	103	18	p	p	NOUN
crl-13536	103	19	.12	.12	NUM
crl-13536	103	20	-	-	SYM
crl-13536	103	21	17	17	NUM
crl-13536	103	22	,	,	PUNCT
crl-13536	103	23	or	or	CCONJ
crl-13536	103	24	albert	albert	PROPN
crl-13536	103	25	wesley	wesley	PROPN
crl-13536	103	26	frey	frey	PROPN
crl-13536	103	27	,	,	PUNCT
crl-13536	103	28	ed	ed	NOUN
crl-13536	103	29	.	.	PUNCT
crl-13536	103	30	,	,	PUNCT
crl-13536	103	31	marketing	marketing	NOUN
crl-13536	103	32	handbook	handbook	NOUN
crl-13536	103	33	(	(	PUNCT
crl-13536	103	34	new	new	PROPN
crl-13536	103	35	york	york	PROPN
crl-13536	103	36	:	:	PUNCT
crl-13536	103	37	ronald	ronald	PROPN
crl-13536	103	38	press	press	PROPN
crl-13536	103	39	,	,	PUNCT
crl-13536	103	40	1965	1965	NUM
crl-13536	103	41	)	)	PUNCT
crl-13536	103	42	,	,	PUNCT
crl-13536	103	43	p.4	p.4	ADJ
crl-13536	103	44	-	-	SYM
crl-13536	103	45	1	1	NUM
crl-13536	103	46	-	-	PUNCT
crl-13536	103	47	4	4	NUM
crl-13536	103	48	-	-	SYM
crl-13536	103	49	3	3	NUM
crl-13536	103	50	.	.	NOUN
crl-13536	103	51	4	4	NUM
crl-13536	103	52	.	.	X
crl-13536	103	53	kotler	kotler	NOUN
crl-13536	103	54	,	,	PUNCT
crl-13536	103	55	marketing	marketing	NOUN
crl-13536	103	56	for	for	ADP
crl-13536	103	57	nonprofit	nonprofit	ADJ
crl-13536	103	58	organizations	organization	NOUN
crl-13536	103	59	,	,	PUNCT
crl-13536	103	60	p.46	p.46	PROPN
crl-13536	103	61	.	.	PROPN
crl-13536	103	62	5	5	NUM
crl-13536	103	63	.	.	PUNCT
crl-13536	104	1	kotler	kotler	NOUN
crl-13536	104	2	,	,	PUNCT
crl-13536	104	3	marketing	marketing	NOUN
crl-13536	104	4	for	for	ADP
crl-13536	104	5	nonprofit	nonprofit	ADJ
crl-13536	104	6	organizations	organization	NOUN
crl-13536	104	7	,	,	PUNCT
crl-13536	104	8	p.55	p.55	NOUN
crl-13536	104	9	-	-	NOUN
crl-13536	104	10	75	75	NUM
crl-13536	104	11	.	.	PUNCT
crl-13536	105	1	see	see	VERB
crl-13536	105	2	also	also	ADV
crl-13536	105	3	frey	frey	NOUN
crl-13536	105	4	,	,	PUNCT
crl-13536	105	5	marketing	marketing	NOUN
crl-13536	105	6	handbook	handbook	NOUN
crl-13536	105	7	,	,	PUNCT
crl-13536	105	8	p	p	NOUN
crl-13536	105	9	.j-6	.j-6	PROPN
crl-13536	105	10	-	-	PUNCT
crl-13536	105	11	-3	-3	VERB
crl-13536	105	12	-	-	PUNCT
crl-13536	105	13	10	10	NUM
crl-13536	105	14	,	,	PUNCT
crl-13536	105	15	or	or	CCONJ
crl-13536	105	16	douglas	douglas	PROPN
crl-13536	105	17	j.	j.	PROPN
crl-13536	105	18	dalrymple	dalrymple	PROPN
crl-13536	105	19	and	and	CCONJ
crl-13536	105	20	leonard	leonard	PROPN
crl-13536	105	21	j.	j.	PROPN
crl-13536	105	22	parsons	parsons	PROPN
crl-13536	105	23	,	,	PUNCT
crl-13536	105	24	marketing	marketing	NOUN
crl-13536	105	25	man	man	NOUN
crl-13536	105	26	agement	agement	NOUN
crl-13536	105	27	:	:	PUNCT
crl-13536	105	28	text	text	NOUN
crl-13536	105	29	and	and	CCONJ
crl-13536	105	30	cases	case	NOUN
crl-13536	105	31	(	(	PUNCT
crl-13536	105	32	santa	santa	PROPN
crl-13536	105	33	barbara	barbara	PROPN
crl-13536	105	34	:	:	PUNCT
crl-13536	105	35	john	john	PROPN
crl-13536	105	36	wiley	wiley	PROPN
crl-13536	105	37	,	,	PUNCT
crl-13536	105	38	1976	1976	NUM
crl-13536	105	39	)	)	PUNCT
crl-13536	105	40	,	,	PUNCT
crl-13536	105	41	p.605	p.605	NOUN
crl-13536	105	42	-	-	PUNCT
crl-13536	105	43	6	6	NUM
crl-13536	105	44	.	.	NOUN
crl-13536	105	45	6	6	NUM
crl-13536	105	46	.	.	X
crl-13536	105	47	kotler	kotler	NOUN
crl-13536	105	48	,	,	PUNCT
crl-13536	105	49	marketing	marketing	NOUN
crl-13536	105	50	for	for	ADP
crl-13536	105	51	nonprofit	nonprofit	ADJ
crl-13536	105	52	organizations	organization	NOUN
crl-13536	105	53	,	,	PUNCT
crl-13536	105	54	p.202	p.202	PROPN
crl-13536	105	55	.	.	PROPN
crl-13536	106	1	7	7	X
crl-13536	106	2	.	.	X
crl-13536	106	3	daniel	daniel	PROPN
crl-13536	106	4	j	j	PROPN
crl-13536	106	5	.	.	PUNCT
crl-13536	107	1	fink	fink	PROPN
crl-13536	107	2	,	,	PUNCT
crl-13536	107	3	"	"	PUNCT
crl-13536	107	4	marketing	market	VERB
crl-13536	107	5	the	the	DET
crl-13536	107	6	hospital	hospital	NOUN
crl-13536	107	7	,	,	PUNCT
crl-13536	107	8	"	"	PUNCT
crl-13536	107	9	mba	mba	NOUN
crl-13536	107	10	12:56	12:56	NUM
crl-13536	107	11	(	(	PUNCT
crl-13536	107	12	dec	dec	PROPN
crl-13536	107	13	.	.	PROPN
crl-13536	107	14	1978	1978	NUM
crl-13536	107	15	/	/	SYM
crl-13536	107	16	jan	jan	PROPN
crl-13536	107	17	.	.	PROPN
crl-13536	107	18	1979	1979	NUM
crl-13536	107	19	)	)	PUNCT
crl-13536	107	20	.	.	PUNCT