ACRL News Issue (B) of College & Research Libraries


392 /  C& RL News

K eep in g fa cu lty  cu rren t

B y D e b r a  H assig

Reference Librarian
L ehm an Library, Columbia University

a n d  D a v id  W. Lewis

L ehm an Librarian 
Colum bia University

An inexpensive, efficient way to distribute tables of 
contents.

S o m e  years ago, in an analysis of the economies of 

academ ic libraries, Yale M. B raunstein m ade a 
plea for considering the user’s costs, m ainly the cost 
of tim e, w hen we design library services.1 U nfortu­
nately, the financial constraints of academ ia and 
the press of expanding inform ation sources has 
m ade it difficult for most academ ic libraries to con­
sider providing new services designed to make ac­
cess to collections easier from the user’s point of 
view.

The service described below is an example of an 
attem pt to heed Braunstein’s plea by providing the 
faculty w ith valuable inform ation in a m anner th a t 
saves them  considerable tim e and effort. W hat is 
im portant about this example is not th a t it is a revo­
lutionary idea, for it is certainly not unique. W hat 
is im portant is th a t it is cheap and it works. For less 
th an  half the cost of adding a new book to our col­
lection, we can provide an individual w ith a year’s 
w orth of a service th at, as one faculty m em ber de­
scribed it, “has saved me a great deal of effort and 
has m ade a significant im pact on the w ay in w hich 
I do my scholarly w ork.” W ith a little effort, we 
have provided a valued service to our faculty and in 
the process have netted the library good will.

Table of Contents service
The Table of Contents service of the Lehm an Li­

1Yale M. Braunstein, “Costs and Benefits of L i­
brary Inform ation: The User’s Point of V iew” , L i­
brary Trends 28 (Summer 1979):79, 82.

brary provides copies of the tables of contents of se­
lected journals to members of the faculty. Each in­
dividual is free to choose any tw enty titles to which 
the library subscribes. Photocopies of the contents 
pages are m ade and m ailed to the faculty members 
w ithin two days of receipt of the journal in the li­
brary.

The current service is an adaptation of an earlier 
and less successful program . O ur first attem pt in­
volved com piling m onthly packets of journal con­
tents pages for the disciplines of anthropology, so­
ciology, political science, and international affairs. 
These packets were distributed to departm ents and 
in some cases to individual faculty members; they 
were also available in a num ber of library loca­
tions. This involved collecting all of the journals 
once a m onth, photocopying literally thousands of 
pages, and collating the packets before mailing.

In addition to the considerable tim e and effort 
required to compile the packets, the program  had a 
num ber of failings th a t becam e increasingly evi­
dent. Various comments revealed th a t from the 
faculty viewpoint, receiving such massive amounts 
of m aterial all at once proved difficult to deal w ith 
effectively. This was particularly true for individ­
uals w ith interdisciplinary interests who received 
m ore th an  one packet. There was also a substantial 
tim e lag between any given journal’s receipt in the 
library and the com pilation of the packets; as a 
result of this lag, m any journals w hich had been re­
ceived could not be included because they were 
misplaced or in use w hen the packets were com ­



September 1985 /  393

piled. Finally, the packets contained many titles 
th at simply were not of interest to many of the fac­
ulty members receiving them. It became clear that 
we needed a service th at was timely, more effec­
tively targeted, and th a t required less effort to pro­
cess.

In September 1984, 200 faculty members were 
mailed a letter explaining the new service with a 
list of the new titles th a t had been p art of the earlier 
disciplinary packets. They were invited to select 
from these titles or to choose any others to which 
the library subscribed. In response to the mailing, 
81 faculty members returned the lists. Most of these 
were in the social science departm ents th at are the 
lib rary ’s prim ary clientele, but others included 
members of area studies institutes from a wide vari­
ety of departm ents.

Using list and sort programs available on the li­
b ra ry ’s D E C m ate II m icrocom puter, these lists 
were processed and sorted by title. Cards were pro­
duced for each title requested w ith the name and 
address of all those requesting the title. The avail­
ability of the microcomputer made possible the 
m anipulation and updating of this file, a task th at 
w ould have otherw ise been tedious and tim e- 
consuming at best. W ithout this computerized fa­
cility we would probably not have undertaken the 
project. The Kardex was then tagged for all of the 
titles in the service. W hen a title is checked in and 
found to be part of the service, it is put aside. Every 
day a student assistant picks up the issues, and after 
m atching them to the cards, photocopies the con­
tents pages w ith the cards, returns the issues to the 
to-be-shelved area, and refiles the cards. The pho­
tocopied information from the cards serves as the 
mailing labels, so the copies are simply folded, sta­
pled and mailed.

Costs
An analysis of the annual cost of implementing 

and m aintaining the service shows th at the current 
system represents about a 50% savings over the 
previous program . The most dram atic cost reduc­
tion is in student assistant time, which was cut from 
30 hours per month to 10 hours per m onth, result­
ing in a savings of nearly 70% . Photocopying 
charges represent a 50 % savings. Costs for the cur­
rent service not incurred under the old system are 
word processing, m arking of Kardex periodicals 
re c o rd s, a n d  a m e a su ra b le , a lb e it m in im a l, 
am ount of professional time. However, w ith the 
savings on student tim e and photocopying, even 
these additional charges bring the annual total to 
about one-half the cost of the previous program. 
On a more detailed level, annual costs are as fol­
lows: per faculty m em ber, $20.00; per journal, 
$1.30; per item mailed, $0.13.

A summary of the annual costs of both the pre­
vious and current services is given below. These es­
timates are based on current wages at Columbia: 
$5.00 per hour for student assistants, $.05 per page

for photocopying, and $11.00 per hour for begin­
ning professional librarian. Local mailing cost is 
not included.

Previous service total: $3,135.00
1) staff: $1,800.00
2) photocopying: $1,285.00
3) office supplies: $50.00

C urrent service total: $1,650.00
1) staff: $950.00
2) photocopying: $650.00
3) office supplies: $50.00

Evaluation
Approximately 75% of the individual lists re­

flected preferences th a t could not have been satis­
fied w ith any one of the formerly-issued subject 
packets. Fifty-five percent of the lists showed either 
an interdisciplinary (i.e., two or more disciplines) 
interest or a single disciplinary interest w ith a p a r­
tic u la r area focus. T w en ty  p ercen t of the lists 
showed both interdisciplinary and area interests. 
The rem aining quarter of the lists contained selec­
tions w ithin a single discipline. The percentage of 
interdisciplinary lists was not concentrated in any 
one departm ent. For example, an anthropologist 
requested anthropology, sociology, and political 
science journals in addition to those pertaining spe­
cifically to L atin American studies. A faculty mem ­
ber in the Southern Asian Institute requested not 
only Asian studies journals but also titles in anthro­
pology, sociology, and political science. A political 
scientist selected journals in political science, soci­
ology and two different areas (USSR and Latin 
America); a sociologist’s list indicated interest in so­
ciology, anthropology, and political science jour­
nals.

Questionnaire results
Many of the faculty lists received at the onset of 

the service included enthusiastic w ritten commen­
tary, generally extolling the value of such a current 
awareness service. However, these comments were 
made prior to the actual instigation of the system; it 
rem ained to be seen if and how well the system 
would actually work. In order to make a more ac­
curate evaluation, a short questionnaire was sent to 
participating faculty in April, after the system had 
been running for nearly two semesters. Its purpose 
was threefold: 1) to find out if the mechanics (i.e., 
the sorting and mailing processes) were working 
properly; 2) to see if in fact useful books and articles 
were being brought to the faculty’s attention as a 
result of the service; and 3) to gather any sugges­
tions for im provement of the service.

Response to the questionnaire was quite good; 55 
of the 81 faculty responded by the deadline. The 
fact th a t the questionnaire accompanied a request 
for renewal of the service certainly helped the re­
sponse rate.

It appeared from the results of the questionnaire



394 /  C&RL News

th a t the system was working effectively. Over half 
of the faculty had received four or more table of 
contents pages in the last two weeks. Less than 4 % 
had received no table of contents pages during th at 
period. Most faculty reported th a t the service had 
regularly brought items to their attention th a t they 
subsequently w anted to read. At least one useful 
item was reported identified in the last two weeks 
by 94% of the respondents. Of these, 64% indi­
cated th a t one to three items were brought to their 
attention, 19 % reported four to six items, and 11 % 
reported th a t more than six w anted items were dis­
covered through the service during the last two 
weeks. As a general rule, it seemed th a t each table 
of contents page the faculty m em ber received led to 
th e discovery of one article of in terest. These 
results, in conjunction w ith the enthusiastic com­
ments th a t the questionnaire generated, lead us to 
believe th a t the service does fulfill its intended p u r­
pose.

The comments w ritten on the questionnaire had 
two common themes: the service not only saved 
tim e (one faculty m em ber estim ated this at an 
aftern o o n  a m onth) b u t extended th e fa c u lty ’s 
scope beyond w hat had been m ade possible w ith­
out the service. As one respondent wrote, “This ser­
vice is enormously useful. It does not merely make 
easier something I would otherwise do for myself 
but enables me to extend my norm al literature re­
view beyond w hat I used to do for myself. And I 
have found many things to re a d .”

The questionnaire produced two other findings. 
W hen asked how much success they had experi­
enced in locating in the library those items discov­
ered through the service, only about 40 % had lo­
cated all of the items, 30 % had located 75 % of the 
items, and the last 30% had located 50% or less.

This was a clear indication th a t we need to work 
harder at shelving our current periodicals area. It 
was not w hat we w anted to hear, but it was a use­
ful rem inder. W hen asked if they would like the 
service extended to other Colum bia University li­
braries, 90% said yes. The list of libraries includes 
half of the libraries in the Colum bia system. This is 
yet another indicator of the diversity of faculty in­
terests and their interdisciplinary needs.

Conclusion
The current Table of Contents service not only 

has the discussed advantages over the previous pro­
gram and the blessing of the faculty, but also is 
more efficient and effective than other available 
social sciences SDI services, such as computerized 
update systems or commmercially published week­
lies and monthlies. Com puterized SDI services, 
such as those performed using DIALOG or BRS 
and Social SciSearch or PAIS (Public Affairs Infor­
m ation Service), do the job, but require a signifi­
cant am ount of professional time and represent an 
ongoing expense for th e  cu sto m er. P u b lish ed  
sources, such as Current Contents: Social and Be­
havioral Sciences or ABC  Pol Sei, do not offer cus­
tomized or as wide a selection of journals and are 
not as frequent as the Table of Contents daily oper­
ation. They also require a trip to the library. Nei­
ther com puterized nor published SDI services are 
coordinated w ith the holdings of Lehm an Library: 
the Table of Contents service is designed to inform 
faculty of both the contents and availability of self- 
selected periodicals. It does so in a timely m anner, 
at no cost to the recipients (either in dollars or, per­
haps more im portantly, in time), and at a minimal 
cost to the library. ■ ■

TABLE O F CONTENTS QUESTIONNAIRE
1. D uring the past two weeks, for how m any periodical issues did you receive contents pages via the Table

of Contents service?
______none ______4-6 ______1-3 ______more than 6
If none, go to question 4.

2. D uring the past two weeks, how m any articles or books th a t you subsequently w anted to read did you
discover via your Table of Contents mailings?
______none ______4-6 ______1-3 ______more th an  6
If none, go to question 4.

3. D uring the past two weeks, approximately how much success did you or an assistant have in locating
periodical issues in Lehm an Library th a t were needed for photocopying or reading articles identi­
fied via the Table of Contents service?
______found all issues ______found 50 % of issues _____ found no issues
______found 75 % of issues _____ found 25 % of issues

4. W ould you like to see this service coordinated to include mailings from periodicals received in other
Colum bia libraries in addition to Lehm an Library?
______yes ______no If not, go to question 6.

5. W hich Colum bia Libraries in addition to Lehm an Library would you like to see included?
______Business Library ______Science Library
______Butler Library (humanities and history) ______O ther, which one(s)?_______________

6. Please w rite any additional comments and/or suggestions in the space below or on the back of this page.