ACRL News Issue (B) of College & Research Libraries 5 80 / C&RL News ■ Septem ber 2002 NEW REALITIES, NEW RELATIONSHIPS New realities, new relationships for academic and research librarians The new presidential theme by Helen H. Spalding W hen the ACRL Strategic Plan for 2005 was approved in January 2000, our six strategic directions provided the gui achieving goals that members identified as pri orities to them. Former presidents Betsy Wil son and Mary Reichel’s focuses on collabora tion, information literacy, and learning com munities have facilitated ACRL’s accomplish ments in these areas and established a strong base and momentum for the 2002-2003 presi dential theme, “New Realities, New Relation ships.” Upon selecting this theme in the spring of 2001,1 had no idea it would resonate so clearly with the experiences members are now having in their personal and professional lives. At the time, we were expecting an overdue upturn of a stock market that had been zigzagging its way down for a year and had no idea what corporate calamities were to come. We were setting ambitious goals in our campus strategic plans, assuming state and private support for higher education would respond to our new visions. Terrorism was som ewhere else, far away. Public policy concerns about copyright, database protection, Internet filtering, and li censing rights did not include the implications that a USA Patriot Act might have for our library users. Now, we are all reevaluating our priorities and future plans. d G ro u n d ed by v a lu e s During these unsteady times, I find it helpful e foto rr eturn to the core values that members iden tified for ACRL: • equitable and open access to information; • service; • intellectual freedom; • cooperation, collaboration, and sharing of resources; • com m itm ent to the p ro fessio n o f librarianship; • fair use; • education and learning; • commitment to the use o f appropriate technology; • knowledge as an end in itself; • conservation and preservation of knowledge; • diversity; • scholarly communication and research; and • global perspective. A long list, but each value is uniquely impor tant. In facing continuing and new challenges, we will find direction and optimism by seeking col laboration, holding fast to our values, and focus ing on service to our users. ACRL provides a strong network of colleagues working together that al lows each of us to contribute and learn from each other. In establishing priorities to address major challenges confronting ACRL members, we can take clear actions that can make a difference. Helen H. Spalding is president o f ACRL and associate director o f libraries at the University o f Missouri-Kansas City, e-mail: spaldingh @umkc.edu C&RL News ■ Sep tem b er 2002 / 587 New initiatives: marketing and recruitment Numerous members have communicated the need for libraries to better market their ser vices and value as the priority of the campus library is being questioned. In response to this, ACRL has been publishing full-page advertise ments in the C hronicle o f H igher Education, high lighting award-winning academic libraries, and picturing and quoting students, faculty, and administrators who value what their campus libraries do for them (see “Exciting things hap pen @ your library” on page 586). We plan to continue these advertisements, customizing them for other higher education journals, in cluding those basic to different academic pro gram areas. After two years in a general campaign on behalf o f all libraries, the American Library Association @ Your Library Campaign is fo cusing on academic libraries this year through ACRL. The ACRL @ Your Library Task Force, chaired by Ken Marks, is working with KRC, a New York City marketing firm, and sponsor 3M to develop key messages and marketing materials that can be customized to the local level. The campaign messages and materials will generate visibility for the valuable role that academic and research librarians and libraries play in the lives of our constituents, including students, faculty, researchers, community mem bers, donors, administrators, legislators, and prospective librarians. The scope and quality of the campaign would not be possible with out valuable collaboration with ALA and 3M. Another major concern that is being ad dressed is recruitment to academic librarianship and to particular research library specialties. (The ACRL Personnel Administrators and Staff Development Officers Discussion Group’s Ad Hoc Task Force on Recruitment and Reten tion Issues has provided an excellent overview in, “Recruitment, Retention & Restructuring: Human Resources in Academic Libraries’’1) The visibility garnered through the aca demic library campaign will attract more people to work in academic and research libraries and to select academic librarianship as a career. The ACRL @ Your Library Task Force will be work ing closely with the new ACRL/ARL Recruit ment Committee, which is developing strate gies for improving recruitment to academic and research libraries. Mentoring Spectrum Scholars Since the inception o f the ALA Spectrum Scholar Program, which provides library school scholarships to people of color, a personal goal has been to facilitate exposure of.the Spec trum Scholars and ACRL members to the per sonal and professional perspectives and sup port they can offer each other. In 2003, a new ACRL Spectrum Scholar Mentor Task Force, chaired by Theresa Byrd, is designing a program that will pair academic and research librarians with each new Spec trum Scholar. The students will receive en couragement to successfully complete their graduate programs and find library jobs that are a good fit. Both the students and mentors will gain long-term enrichment from the rela tionships they establish, regardless of the ca reer path each student selects. Spectrum Schol ars may be more likely to choose academic librarianship as a career, due to the exposure they will have to the profession through their mentors. Upon the success of the program, ACRL can consider pairing mentors with other library school students, whose success upon entering librarianship is crucial to the future. New initiatives: repositioning the association For ACRL members to continue to rely upon the association for resources, publications, staff sup port, networking, and professional development, ACRL must be positioned for a continually chang ing environment. The Task Force on the Associa tion of the Future, chaired by Maureen Sullivan, is scanning the environment, gathering input from members, and looking at how other successful member associations are restructuring themselves to remain relevant in a different future That task force will be making recommendations on how ACRL should be changing, given the new priori ties and needs of members, new constraints on and possibilities for revenues, and the increasing cost of providing products and services. Sugges tions from members are welcome. Another new task force will be reviewing and revising the 1992 “Guidelines for the preparation of policies on library access.” Eq uitable and open access to information remains one of our strongest values. Technology, pub lic policy, attitudinal, budget, and environment changes require us to frequently revisit our poli cies to ensure that they provide the strongest sup port possible for those who depend upon us. 582 / C&RL News ■ Septem b er 2002 The new ACRL scholarly communications initiative begun by Mary Reichel during her presidency, will be a high priority as we seek to create new models for scholarly communica tion through education, advocacy, coalition building, and research. Ray English chairs the ACRL Scholarly Communications Committee, which will coordinate these activities. Professional developm ent and collaboration Unique professional development opportuni ties this year also encourage members to exam ine new realities and build new relationships. The April 1 0 -1 3 , 2003, ACRL National Con ference in Charlotte, North Carolina, has an exciting and diverse mix o f speakers, work shops, programs, and learning community for mats. The Toronto site for the ALA Annual Conference in June 2003 has inspired the ACRL sections to partner with Canadian libraiy asso ciations to generate an unusually creative group o f 21 programs that feature Canadian librar ians, faculty, authors, and other professionals in presenting new perspectives on transborder interests and concerns. These programs and the ACRL President’s Program promise to bring a more global perspective than would have been possible at a U.S. location. I encourage mem bers to make every effort to participate. You will not be disappointed. This year, we also will be working more closely with others in and affiliated with ALA. ACRL and the American Association o f School Librarians (AASL) are meeting regularly and focusing on the K-16 goals we share. Stronger relationships with affiliates such as Black Cau cus o f ALA, Chinese-American Librarians As sociation, and Reforma will help us in recruit ment to the profession, in providing service to our increasingly diverse faculty and students, in making ACRL more relevant for the future, and in mobilizing our common strength to see our common values reflected in public policy, library funding, and library service. Exploration To flesh out the variety o f m em ber exp eri ences and issues reflected in the “New Reali ties, New Relationships” theme, this column will be written by different ACRL members, with each entry exploring a different facet o f change and collaboration. Possible topics in clude: What are our new realities and relation ships with students? How have international student campus experiences changed this year, and how will they continue to change? Many o f the students w e now serve, we never meet, but relate to only remotely. Fac ulty are incorporating new information tech nology and learning techniques into their cur ricula and librarians have new roles in partnering with them. Researchers relate to each other, to the library, and to other institutions differ ently than they have traditionally, changing our environment, services, and perspectives. How are patron behavior and needs and new means of access to information changing our concept o f library space? What are the different Infor mation Commons models and goals, and what new environments and collaborations are cre ated by them? We are discussing anew what services we offer and in what format. Interna tional cooperation is providing and archiving collections and virtual reference service. What are the implications for ownership, access, the “haves and have nots,” preservation, storage, and migration to new systems? What do politi cal and psychological borders imply for new international initiatives w e are formulating? What can w e learn from librarians in other countries about how public policy and higher education issues affect their academic librar ies? New library and faculty partnerships are being developed with corporations, implying significant changes in traditional higher educa tion policy and practice. I welcome any sugges tions you have for future column topics and authors w ho will reflect upon concerns most important to you. What a special privilege to be in a position to encourage members to participate in address ing the issues they find most crucial in their professional lives. The new committees and task forces seek to b e informed by your local experience and by your ideas for creating the resources that will be the most useful to you and to those you serve. Let them know what you think. The power o f mobilizing our en ergy and ideas to meet the complex challenges before us is what will continue to be the strength and value o f ACRL. You are the ones who accom plish all that ACRL does. Let us know where you want attention placed. Note 1. A new white paper that can be found at http://www.ala.org/acrl/recruit-wp.html. ■ http://www.ala.org/acrl/recruit-wp.html C&RL N ew s ■ S e p te m b e r 20 02 / 583