feb06b.indd


the way I see it 
Pamela Martin 

Google as teacher 
Everything your students know they learned from searching Google 

Iwill use Google before asking dumb ques­tions.” Thus writes a less­than­penitent­
looking Bart Simpson, over and over again, 
on the chalkboard of Springfi eld Elementary. 
This image (which is likely a counterfeit 
use of Simpsons trademarks) has made the 
rounds of the blogosphere. Search for this 
phrase in Google (where else?), and you’ll get 
thousands of results, and almost all of these 
point to blogs. Given that Google is generally 
considered the Web’s most popular search 
engine and that most bloggers, like college 
and university students, are young, what does 
this popular cartoon say about the academic 
library’s audience? 

Google as teacher 
First, allow me to backtrack a bit. I have 
stated that most of the search results for this 
phrase in Google are blogs. In truth, I only 
looked at the first page of results. Being an 
avid Google user, I rarely delve several pages 
into the results and usually assume the pattern 
set up on the first results page holds true in 
the following results. I would postulate that 
this is valid of most Google users: Google 
has taught us to skim only the first page or 
two of search results. This practice, it must be 
admitted, serves as a testament to the strong 
search capability of Google. Usually, Google 
offers nice results on the first page and there 
is no need to probe deeper. 

However, when Google is elevated to the 
status of teacher, as the popular blog cartoon 
featuring Bart Simpson seems to indicate, 
this statement takes on new and undesirable 

consequences, especially for the academic 
library. 

By stating “I will use Google before ask­
ing dumb questions,” Google is promoted to 
the level of instructor. No longer just a search 
tool, Google now makes students smarter, or 
at least prevents them from appearing stupid. 
This might seem like a stretch. After all, I am 
taking a cartoon meant to be silly and draw­
ing out generalizations to describe the entire 
student population. But most good jokes hold 
kernels of truth. And my experience in the 
classroom has led me to believe Google regu­
larly teaches our students how to search. And 
these search strategies, learned in Google, 
are taken as universal wisdom and applied 
widely. The vestiges of Google’s teachings 
can often be seen in college students. 

So exactly what results do we see in 
students taught by Google? I’ve already 
mentioned the skimming effect: users (myself 
included) often skim only the first few results 
of a search query. On a broader level, Google 
teaches students that searching is usually a 
simple and convenient process. Students 
taught by Google are likely to prefer keyword 
searching with no Boolean operators. Search­
ers who attempt Boolean logic in their search 
queries are flatly told that this is unnecessary. 
Google users are also often very good at 
narrowing searches, but poor at broadening 
them. After all, there is so much information 

Pamela Martin is science reference librarian at Utah 
State University, e-mail: pamela.martin@usu.edu 
© 2006 Pamela Martin 

C&RL News February 2006  100 

mailto:pamela.martin@usu.edu


online, why would you want to broaden a 
search? These strategies, while often effective 
in Google, can prove troublesome and even 
devastating in library databases. 

For example, I had a student last semes­
ter searching for information on Prozac use 
in children. When I suggested she broaden 
her search to antidepressants or perhaps use 
the generic name for Prozac, she was very 
hesitant. How could broadening the search 
possibly help when she needed such specifi c 
information? For a Google searcher, this can 
be a hard concept to grasp. 

Are there stupid questions? 
Underlying the Bart Simpson cartoon is also a 
sense of shame. Educators often tell students 
that there are no stupid questions. However, 
in the blogosphere this is evidently not true: 
if you can’t find the information you need, 
you are labeled as stupid. Again, this might 
seem like an exaggerated conclusion to draw 
from a lighthearted cartoon, but I think it 
rings true in the library world. How many 
of us have been approached by apologetic 
students at the reference desk? The patron 
shamefacedly approaches the desk, and 
timidly utters, “I’m sorry, but I have a ques­
tion . . .” Students often think they should 
be able to navigate the online library world 
effi ciently without help from librarians. This 
belief no doubt stems at least in part from 
Google. Google’s simplicity and impressive 
search prowess trick students into thinking 
they are good all­around searchers, and 
when they fail in library searches, they are 
ashamed as well as confused. 

I don’t mean to imply that students would 
be better off without Google. It’s a power­
ful and effective Internet search tool; its 
popularity is well deserved. However, I worry 
about the influence of this popular search 
tool among our students. Google affects the 
very way students conceive of searching. It 
teaches them not only how to search, but 
also how to feel if they can’t find the desired 
information online. Google teaches students 
what to expect from online searching. It 
has totally dominated many students’ online 

searching experience, and it forms their on­
line mindset. 

The impact of Google has not been 
ignored by librarianship, but too often our 
response is defensive or dismissive. An ag­
gressive library attack on Google is undoubt­
edly a poor reaction, given that students’ 
formative experience with Web searching 
is usually shaped by Google. To challenge 
Google is off­putting to students who have 
a Google mindset. 

Another tactic that libraries use is to regard 
Google as a separate entity. Though it is true 
that libraries offer a range of services outside 
the realm of Google, this is not readily evident 
to students. They frequently apply search 
skills taught by Google to library databases. 
Rather than combat or dismiss Google, we 
need to be aware of its influence both to help 
students search well and to understand their 
frustrations with library systems. Acknowl­
edging Google’s role as teacher can help us 
become better academic librarians and better 
information literacy instructors. 

February 2006  101 C&RL News