id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
crln-22161	Spalding, Helen H.	It’s not just academic @ your library: The Campaign for America’s Libraries Academic and Research Library Campaign	2019	4	.pdf	application/pdf	1217	47	53	Participants discussed key issues concerning library marketing and pu b ­ licity, including how to identify key users or “cus­ tomers,” how to develop appropriate messages, what vehicles of communication should be used to promote academic and research libraries, and how to prepare long-term marketing plans. The “if you build it, they will com e” mentality no longer applies to academic and research libraries, nor libraries in general for that matter.	cache/crln-22161.pdf	txt/crln-22161.txt