id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
crln-7604	Todaro, Julie	The power of persuasion: Grassroots advocacy in the academic library	2006	3	.pdf	application/pdf	1678	50	35	Advocating to advance academic libraries: The 2005–06 ACRL President’s focus,” C&RL (continued on page 268) Although learning the science and art doesn’t free up time and doesn’t automatically create venues for com­ municating new techniques or knowledge, learning how to influence and persuade: • helps to identify institutional issues and avenues where persuasion and infl uence might work best; • provides tools to identify individuals with whom techniques of persuasion and influence might work best; • outlines content focusing on value and worth to design and enhance the academic library message; • illustrates the value and application of passion and commitment in using techniques of influence and persuasion; • provides skills sets to increase basic skills and instill confidence in both new and expert advocates; • identifies the elements of empowerment and leadership for advocating for the library at the campus level; • builds on the existing strength, compe­ tency, and credibility of frontline librarians; and • offers content to be used in designing a systematic advocacy action plan to inform faculty, students, and (where appropriate) academic administrators and institutional partners about academic library issues.	cache/crln-7604.pdf	txt/crln-7604.txt