id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
crln-8741	O’Clair, Katherine	Sell what they’re buying: Marketing information literacy	2012	2	.pdf	application/pdf	1176	51	56	Rather, she did some research and Katherine O’Clair Sell what they’re buying Marketing information literacy the way I see it Katherine O’Clair is agriculture and environmental sciences librarian at California Polytechnic State University, e-mail: koclair@calpoly.edu © 2012 Katherine O’Clair April 2012 201 C&RL News then went to meet with the faculty in these departments to understand their needs. Professional marketers often ask, what services and products do people spend money on, and what is a problem for which I can provide a solution?3 The question is not whether information literacy instruction is needed, rather how do we connect faculty with the goods and services we have and help them see the benefits?	cache/crln-8741.pdf	txt/crln-8741.txt