id	sid	tid	token	lemma	pos
crln-7751	1	1	feb07b.indd	feb07b.indd	PROPN
crln-7751	1	2	elizabeth	elizabeth	PROPN
crln-7751	1	3	kennedy	kennedy	PROPN
crln-7751	1	4	hallmark	hallmark	PROPN
crln-7751	1	5	,	,	PUNCT
crln-7751	1	6	laura	laura	PROPN
crln-7751	1	7	schwartz	schwartz	PROPN
crln-7751	1	8	,	,	PUNCT
crln-7751	1	9	loriene	loriene	PROPN
crln-7751	1	10	roy	roy	PROPN
crln-7751	1	11	developing	develop	VERB
crln-7751	1	12	a	a	DET
crln-7751	1	13	long	long	ADJ
crln-7751	1	14	-	-	PUNCT
crln-7751	1	15	range	range	NOUN
crln-7751	1	16	and	and	CCONJ
crln-7751	1	17	outreach	outreach	NOUN
crln-7751	1	18	plan	plan	NOUN
crln-7751	1	19	for	for	ADP
crln-7751	1	20	your	your	PRON
crln-7751	1	21	academic	academic	ADJ
crln-7751	1	22	library	library	NOUN
crln-7751	1	23	the	the	DET
crln-7751	1	24	need	need	NOUN
crln-7751	1	25	for	for	ADP
crln-7751	1	26	a	a	DET
crln-7751	1	27	marketing	marketing	NOUN
crln-7751	1	28	outreach	outreach	NOUN
crln-7751	1	29	plan	plan	NOUN
crln-7751	1	30	are	be	AUX
crln-7751	1	31	today	today	NOUN
crln-7751	1	32	’s	’s	PART
crln-7751	1	33	academic	academic	ADJ
crln-7751	1	34	libraries	library	NOUN
crln-7751	1	35	poised	poise	VERB
crln-7751	1	36	to	to	PART
crln-7751	1	37	serve	serve	VERB
crln-7751	1	38	as	as	ADP
crln-7751	1	39	essential	essential	ADJ
crln-7751	1	40	centers	center	NOUN
crln-7751	1	41	of	of	ADP
crln-7751	1	42	campus	campus	NOUN
crln-7751	1	43	activities	activity	NOUN
crln-7751	1	44	?	?	PUNCT
crln-7751	2	1	will	will	AUX
crln-7751	2	2	they	they	PRON
crln-7751	2	3	be	be	AUX
crln-7751	2	4	relegated	relegate	VERB
crln-7751	2	5	to	to	ADP
crln-7751	2	6	the	the	DET
crln-7751	2	7	back­	back­	PROPN
crln-7751	2	8	ground	ground	NOUN
crln-7751	2	9	of	of	ADP
crln-7751	2	10	campus	campus	NOUN
crln-7751	2	11	life	life	NOUN
crln-7751	2	12	?	?	PUNCT
crln-7751	3	1	will	will	AUX
crln-7751	3	2	libraries	library	NOUN
crln-7751	3	3	be	be	AUX
crln-7751	3	4	,	,	PUNCT
crln-7751	3	5	at	at	ADP
crln-7751	3	6	best	well	ADV
crln-7751	3	7	,	,	PUNCT
crln-7751	3	8	ignored	ignore	VERB
crln-7751	3	9	collateral	collateral	ADJ
crln-7751	3	10	support	support	NOUN
crln-7751	3	11	services	service	NOUN
crln-7751	3	12	?	?	PUNCT
crln-7751	4	1	what	what	DET
crln-7751	4	2	tools	tool	NOUN
crln-7751	4	3	are	be	AUX
crln-7751	4	4	available	available	ADJ
crln-7751	4	5	to	to	PART
crln-7751	4	6	help	help	VERB
crln-7751	4	7	academic	academic	ADJ
crln-7751	4	8	libraries	library	NOUN
crln-7751	4	9	reposition	reposition	VERB
crln-7751	4	10	themselves	themselves	PRON
crln-7751	4	11	to	to	PART
crln-7751	4	12	serve	serve	VERB
crln-7751	4	13	as	as	ADP
crln-7751	4	14	new	new	ADJ
crln-7751	4	15	social	social	ADJ
crln-7751	4	16	commons	common	NOUN
crln-7751	4	17	?	?	PUNCT
crln-7751	5	1	how	how	SCONJ
crln-7751	5	2	can	can	AUX
crln-7751	5	3	they	they	PRON
crln-7751	5	4	secure	secure	VERB
crln-7751	5	5	funding	funding	NOUN
crln-7751	5	6	amid	amid	ADP
crln-7751	5	7	competition	competition	NOUN
crln-7751	5	8	for	for	ADP
crln-7751	5	9	scarce	scarce	ADJ
crln-7751	5	10	resources	resource	NOUN
crln-7751	5	11	?	?	PUNCT
crln-7751	6	1	marketing	marketing	NOUN
crln-7751	6	2	can	can	AUX
crln-7751	6	3	provide	provide	VERB
crln-7751	6	4	an	an	DET
crln-7751	6	5	arsenal	arsenal	NOUN
crln-7751	6	6	of	of	ADP
crln-7751	6	7	skills	skill	NOUN
crln-7751	6	8	to	to	PART
crln-7751	6	9	assist	assist	VERB
crln-7751	6	10	academic	academic	ADJ
crln-7751	6	11	librarians	librarian	NOUN
crln-7751	6	12	.	.	PUNCT
crln-7751	7	1	the	the	DET
crln-7751	7	2	essential	essential	ADJ
crln-7751	7	3	marketing	marketing	NOUN
crln-7751	7	4	document	document	NOUN
crln-7751	7	5	to	to	PART
crln-7751	7	6	assist	assist	VERB
crln-7751	7	7	libraries	library	NOUN
crln-7751	7	8	in	in	ADP
crln-7751	7	9	de­	de­	NOUN
crln-7751	7	10	signing	sign	VERB
crln-7751	7	11	their	their	PRON
crln-7751	7	12	marketing	marketing	NOUN
crln-7751	7	13	activities	activity	NOUN
crln-7751	7	14	is	be	AUX
crln-7751	7	15	the	the	DET
crln-7751	7	16	mar­	mar­	NOUN
crln-7751	7	17	keting	keting	NOUN
crln-7751	7	18	and	and	CCONJ
crln-7751	7	19	outreach	outreach	NOUN
crln-7751	7	20	plan	plan	NOUN
crln-7751	7	21	.	.	PUNCT
crln-7751	8	1	information	information	NOUN
crln-7751	8	2	used	use	VERB
crln-7751	8	3	to	to	PART
crln-7751	8	4	compile	compile	VERB
crln-7751	8	5	this	this	DET
crln-7751	8	6	plan	plan	NOUN
crln-7751	8	7	includes	include	VERB
crln-7751	8	8	best	good	ADJ
crln-7751	8	9	practices	practice	NOUN
crln-7751	8	10	at	at	ADP
crln-7751	8	11	similar	similar	ADJ
crln-7751	8	12	institutions	institution	NOUN
crln-7751	8	13	,	,	PUNCT
crln-7751	8	14	local	local	ADJ
crln-7751	8	15	data	datum	NOUN
crln-7751	8	16	on	on	ADP
crln-7751	8	17	user	user	NOUN
crln-7751	8	18	pref­	pref­	NOUN
crln-7751	8	19	erences	erence	NOUN
crln-7751	8	20	and	and	CCONJ
crln-7751	8	21	suggestions	suggestion	NOUN
crln-7751	8	22	,	,	PUNCT
crln-7751	8	23	successful	successful	ADJ
crln-7751	8	24	library	library	NOUN
crln-7751	8	25	marketing	marketing	NOUN
crln-7751	8	26	strategies	strategy	NOUN
crln-7751	8	27	at	at	ADP
crln-7751	8	28	other	other	ADJ
crln-7751	8	29	institutions	institution	NOUN
crln-7751	8	30	,	,	PUNCT
crln-7751	8	31	and	and	CCONJ
crln-7751	8	32	an	an	DET
crln-7751	8	33	analysis	analysis	NOUN
crln-7751	8	34	of	of	ADP
crln-7751	8	35	the	the	DET
crln-7751	8	36	strengths	strength	NOUN
crln-7751	8	37	,	,	PUNCT
crln-7751	8	38	weaknesses	weakness	NOUN
crln-7751	8	39	,	,	PUNCT
crln-7751	8	40	op­	op­	ADJ
crln-7751	8	41	portunities	portunitie	NOUN
crln-7751	8	42	,	,	PUNCT
crln-7751	8	43	and	and	CCONJ
crln-7751	8	44	threats	threat	NOUN
crln-7751	8	45	that	that	PRON
crln-7751	8	46	challenge	challenge	VERB
crln-7751	8	47	and	and	CCONJ
crln-7751	8	48	support	support	VERB
crln-7751	8	49	the	the	DET
crln-7751	8	50	library	library	NOUN
crln-7751	8	51	’s	’s	PART
crln-7751	8	52	plan	plan	NOUN
crln-7751	8	53	to	to	PART
crln-7751	8	54	position	position	VERB
crln-7751	8	55	itself	itself	PRON
crln-7751	8	56	as	as	ADP
crln-7751	8	57	a	a	DET
crln-7751	8	58	leading	lead	VERB
crln-7751	8	59	information	information	NOUN
crln-7751	8	60	resource	resource	NOUN
crln-7751	8	61	.	.	PUNCT
crln-7751	9	1	the	the	DET
crln-7751	9	2	structure	structure	NOUN
crln-7751	9	3	of	of	ADP
crln-7751	9	4	the	the	DET
crln-7751	9	5	plan	plan	NOUN
crln-7751	9	6	outlines	outline	VERB
crln-7751	9	7	out­	out­	NOUN
crln-7751	9	8	reach	reach	VERB
crln-7751	9	9	,	,	PUNCT
crln-7751	9	10	media	medium	NOUN
crln-7751	9	11	,	,	PUNCT
crln-7751	9	12	and	and	CCONJ
crln-7751	9	13	marketing	marketing	NOUN
crln-7751	9	14	strategies	strategy	NOUN
crln-7751	9	15	for	for	ADP
crln-7751	9	16	specific	specific	ADJ
crln-7751	9	17	target	target	NOUN
crln-7751	9	18	audiences	audience	NOUN
crln-7751	9	19	.	.	PUNCT
crln-7751	10	1	these	these	DET
crln-7751	10	2	target	target	NOUN
crln-7751	10	3	audi­	audi­	NOUN
crln-7751	10	4	ences	ence	NOUN
crln-7751	10	5	may	may	AUX
crln-7751	10	6	include	include	VERB
crln-7751	10	7	students	student	NOUN
crln-7751	10	8	and	and	CCONJ
crln-7751	10	9	faculty	faculty	NOUN
crln-7751	10	10	at	at	ADP
crln-7751	10	11	the	the	DET
crln-7751	10	12	home	home	NOUN
crln-7751	10	13	institution	institution	NOUN
crln-7751	10	14	,	,	PUNCT
crln-7751	10	15	as	as	ADV
crln-7751	10	16	well	well	ADV
crln-7751	10	17	as	as	ADP
crln-7751	10	18	faculty	faculty	NOUN
crln-7751	10	19	and	and	CCONJ
crln-7751	10	20	students	student	NOUN
crln-7751	10	21	at	at	ADP
crln-7751	10	22	neighboring	neighboring	NOUN
crln-7751	10	23	institutions	institution	NOUN
crln-7751	10	24	and	and	CCONJ
crln-7751	10	25	the	the	DET
crln-7751	10	26	broader	broad	ADJ
crln-7751	10	27	community	community	NOUN
crln-7751	10	28	.	.	PUNCT
crln-7751	11	1	the	the	DET
crln-7751	11	2	plan	plan	NOUN
crln-7751	11	3	is	be	AUX
crln-7751	11	4	based	base	VERB
crln-7751	11	5	on	on	ADP
crln-7751	11	6	delineating	delineate	VERB
crln-7751	11	7	goals	goal	NOUN
crln-7751	11	8	and	and	CCONJ
crln-7751	11	9	measurable	measurable	ADJ
crln-7751	11	10	,	,	PUNCT
crln-7751	11	11	time­cen­	time­cen­	NUM
crln-7751	11	12	tered	tere	VERB
crln-7751	11	13	objectives	objective	NOUN
crln-7751	11	14	.	.	PUNCT
crln-7751	12	1	the	the	DET
crln-7751	12	2	goals	goal	NOUN
crln-7751	12	3	of	of	ADP
crln-7751	12	4	implementing	implement	VERB
crln-7751	12	5	the	the	DET
crln-7751	12	6	plan	plan	NOUN
crln-7751	12	7	may	may	AUX
crln-7751	12	8	include	include	VERB
crln-7751	12	9	:	:	PUNCT
crln-7751	12	10	•	•	ADV
crln-7751	12	11	increasing	increase	VERB
crln-7751	12	12	general	general	ADJ
crln-7751	12	13	awareness	awareness	NOUN
crln-7751	12	14	of	of	ADP
crln-7751	12	15	the	the	DET
crln-7751	12	16	library	library	NOUN
crln-7751	12	17	;	;	PUNCT
crln-7751	12	18	•	•	PUNCT
crln-7751	12	19	showcasing	showcase	VERB
crln-7751	12	20	the	the	DET
crln-7751	12	21	library	library	NOUN
crln-7751	12	22	’s	’s	PART
crln-7751	12	23	collections	collection	NOUN
crln-7751	12	24	;	;	PUNCT
crln-7751	12	25	•	•	X
crln-7751	12	26	increasing	increase	VERB
crln-7751	12	27	traffic	traffic	NOUN
crln-7751	12	28	in	in	ADP
crln-7751	12	29	the	the	DET
crln-7751	12	30	library	library	NOUN
crln-7751	12	31	as	as	ADP
crln-7751	12	32	mea­	mea­	NOUN
crln-7751	12	33	sured	sure	VERB
crln-7751	12	34	by	by	ADP
crln-7751	12	35	on­site	on­site	ADJ
crln-7751	12	36	visits	visit	NOUN
crln-7751	12	37	;	;	PUNCT
crln-7751	12	38	•	•	PRON
crln-7751	12	39	increasing	increase	VERB
crln-7751	12	40	patron	patron	ADJ
crln-7751	12	41	usage	usage	NOUN
crln-7751	12	42	of	of	ADP
crln-7751	12	43	the	the	DET
crln-7751	12	44	library	library	NOUN
crln-7751	12	45	resources	resource	NOUN
crln-7751	12	46	as	as	SCONJ
crln-7751	12	47	measured	measure	VERB
crln-7751	12	48	by	by	ADP
crln-7751	12	49	circulation	circulation	NOUN
crln-7751	12	50	and	and	CCONJ
crln-7751	12	51	in­house	in­house	VERB
crln-7751	12	52	use	use	NOUN
crln-7751	12	53	;	;	PUNCT
crln-7751	12	54	•	•	ADP
crln-7751	12	55	creating	create	VERB
crln-7751	12	56	an	an	DET
crln-7751	12	57	ongoing	ongoing	ADJ
crln-7751	12	58	excitement	excitement	NOUN
crln-7751	12	59	or	or	CCONJ
crln-7751	12	60	buzz	buzz	VERB
crln-7751	12	61	about	about	ADP
crln-7751	12	62	the	the	DET
crln-7751	12	63	library	library	NOUN
crln-7751	12	64	through	through	ADP
crln-7751	12	65	positive	positive	ADJ
crln-7751	12	66	media	medium	NOUN
crln-7751	12	67	cov­	cov­	NOUN
crln-7751	12	68	erage	erage	NOUN
crln-7751	12	69	and	and	CCONJ
crln-7751	12	70	hosting	host	VERB
crln-7751	12	71	of	of	ADP
crln-7751	12	72	high­profi	high­profi	ADJ
crln-7751	12	73	le	le	X
crln-7751	12	74	events	event	NOUN
crln-7751	12	75	;	;	PUNCT
crln-7751	12	76	•	•	NUM
crln-7751	12	77	increasing	increase	VERB
crln-7751	12	78	funds	fund	NOUN
crln-7751	12	79	to	to	PART
crln-7751	12	80	support	support	VERB
crln-7751	12	81	the	the	DET
crln-7751	12	82	library	library	NOUN
crln-7751	12	83	’s	’s	PART
crln-7751	12	84	collection	collection	NOUN
crln-7751	12	85	and	and	CCONJ
crln-7751	12	86	services	service	NOUN
crln-7751	12	87	;	;	PUNCT
crln-7751	12	88	•	•	NUM
crln-7751	12	89	building	build	VERB
crln-7751	12	90	outside	outside	ADP
crln-7751	12	91	partnerships	partnership	NOUN
crln-7751	12	92	,	,	PUNCT
crln-7751	12	93	including	include	VERB
crln-7751	12	94	active	active	ADJ
crln-7751	12	95	and	and	CCONJ
crln-7751	12	96	supportive	supportive	ADJ
crln-7751	12	97	friends	friend	NOUN
crln-7751	12	98	groups	group	NOUN
crln-7751	12	99	;	;	PUNCT
crln-7751	12	100	•	•	NUM
crln-7751	12	101	providing	provide	VERB
crln-7751	12	102	staff	staff	NOUN
crln-7751	12	103	and	and	CCONJ
crln-7751	12	104	the	the	DET
crln-7751	12	105	university	university	NOUN
crln-7751	12	106	com­	com­	NOUN
crln-7751	12	107	munity	munity	NOUN
crln-7751	12	108	with	with	ADP
crln-7751	12	109	up­to­date	up­to­date	PROPN
crln-7751	12	110	information	information	NOUN
crln-7751	12	111	about	about	ADP
crln-7751	12	112	the	the	DET
crln-7751	12	113	library	library	NOUN
crln-7751	12	114	;	;	PUNCT
crln-7751	12	115	and	and	CCONJ
crln-7751	12	116	•	•	ADV
crln-7751	12	117	instituting	institute	VERB
crln-7751	12	118	a	a	DET
crln-7751	12	119	plan	plan	NOUN
crln-7751	12	120	for	for	ADP
crln-7751	12	121	continuous	continuous	ADJ
crln-7751	12	122	evalu­	evalu­	PROPN
crln-7751	12	123	ation	ation	NOUN
crln-7751	12	124	of	of	ADP
crln-7751	12	125	marketing	marketing	NOUN
crln-7751	12	126	efforts	effort	NOUN
crln-7751	12	127	.	.	PUNCT
crln-7751	13	1	best	good	ADJ
crln-7751	13	2	practices	practice	NOUN
crln-7751	13	3	increasingly	increasingly	ADV
crln-7751	13	4	,	,	PUNCT
crln-7751	13	5	academic	academic	ADJ
crln-7751	13	6	libraries	library	NOUN
crln-7751	13	7	must	must	AUX
crln-7751	13	8	recon­	recon­	VERB
crln-7751	13	9	sider	sider	VERB
crln-7751	13	10	how	how	SCONJ
crln-7751	13	11	they	they	PRON
crln-7751	13	12	are	be	AUX
crln-7751	13	13	viewed	view	VERB
crln-7751	13	14	by	by	ADP
crln-7751	13	15	students	student	NOUN
crln-7751	13	16	and	and	CCONJ
crln-7751	13	17	faculty	faculty	NOUN
crln-7751	13	18	to	to	PART
crln-7751	13	19	ensure	ensure	VERB
crln-7751	13	20	they	they	PRON
crln-7751	13	21	remain	remain	VERB
crln-7751	13	22	a	a	DET
crln-7751	13	23	competitive	competitive	ADJ
crln-7751	13	24	and	and	CCONJ
crln-7751	13	25	valued	value	VERB
crln-7751	13	26	resource	resource	NOUN
crln-7751	13	27	.	.	PUNCT
crln-7751	14	1	unfortunately	unfortunately	ADV
crln-7751	14	2	,	,	PUNCT
crln-7751	14	3	many	many	ADJ
crln-7751	14	4	are	be	AUX
crln-7751	14	5	learning	learn	VERB
crln-7751	14	6	that	that	SCONJ
crln-7751	14	7	they	they	PRON
crln-7751	14	8	are	be	AUX
crln-7751	14	9	not	not	PART
crln-7751	14	10	perceived	perceive	VERB
crln-7751	14	11	posi­	posi­	NOUN
crln-7751	14	12	tively	tively	ADV
crln-7751	14	13	by	by	ADP
crln-7751	14	14	their	their	PRON
crln-7751	14	15	core	core	NOUN
crln-7751	14	16	audience	audience	NOUN
crln-7751	14	17	.	.	PUNCT
crln-7751	15	1	undergraduate	undergraduate	ADJ
crln-7751	15	2	students	student	NOUN
crln-7751	15	3	,	,	PUNCT
crln-7751	15	4	in	in	ADP
crln-7751	15	5	particular	particular	ADJ
crln-7751	15	6	,	,	PUNCT
crln-7751	15	7	can	can	AUX
crln-7751	15	8	be	be	AUX
crln-7751	15	9	challenging	challenge	VERB
crln-7751	15	10	to	to	PART
crln-7751	15	11	reach	reach	VERB
crln-7751	15	12	.	.	PUNCT
crln-7751	16	1	in	in	ADP
crln-7751	16	2	addition	addition	NOUN
crln-7751	16	3	,	,	PUNCT
crln-7751	16	4	many	many	ADJ
crln-7751	16	5	users	user	NOUN
crln-7751	16	6	are	be	AUX
crln-7751	16	7	unaware	unaware	ADJ
crln-7751	16	8	of	of	ADP
crln-7751	16	9	the	the	DET
crln-7751	16	10	wealth	wealth	NOUN
crln-7751	16	11	of	of	ADP
crln-7751	16	12	services	service	NOUN
crln-7751	16	13	and	and	CCONJ
crln-7751	16	14	resources	resource	NOUN
crln-7751	16	15	of­	of­	NOUN
crln-7751	16	16	fered	fere	VERB
crln-7751	16	17	by	by	ADP
crln-7751	16	18	their	their	PRON
crln-7751	16	19	academic	academic	ADJ
crln-7751	16	20	library	library	NOUN
crln-7751	16	21	.	.	PUNCT
crln-7751	17	1	while	while	SCONJ
crln-7751	17	2	marketing	market	VERB
crln-7751	17	3	for	for	ADP
crln-7751	17	4	academic	academic	ADJ
crln-7751	17	5	libraries	library	NOUN
crln-7751	17	6	is	be	AUX
crln-7751	17	7	a	a	DET
crln-7751	17	8	relatively	relatively	ADV
crln-7751	17	9	new	new	ADJ
crln-7751	17	10	concept	concept	NOUN
crln-7751	17	11	,	,	PUNCT
crln-7751	17	12	there	there	PRON
crln-7751	17	13	are	be	VERB
crln-7751	17	14	some	some	DET
crln-7751	17	15	aca­	aca­	PROPN
crln-7751	17	16	elizabeth	elizabeth	PROPN
crln-7751	17	17	kennedy	kennedy	PROPN
crln-7751	17	18	hallmark	hallmark	PROPN
crln-7751	17	19	is	be	AUX
crln-7751	17	20	managing	manage	VERB
crln-7751	17	21	editor	editor	NOUN
crln-7751	17	22	of	of	ADP
crln-7751	17	23	the	the	DET
crln-7751	17	24	texas	texas	PROPN
crln-7751	17	25	depar	depar	PROPN
crln-7751	17	26	tment	tment	NOUN
crln-7751	17	27	of	of	ADP
crln-7751	17	28	agriculture	agriculture	NOUN
crln-7751	17	29	,	,	PUNCT
crln-7751	17	30	e	e	NOUN
crln-7751	17	31	-mail	-mail	NOUN
crln-7751	17	32	:	:	PUNCT
crln-7751	17	33	bhallmark@austin.rr.com	bhallmark@austin.rr.com	NOUN
crln-7751	17	34	,	,	PUNCT
crln-7751	17	35	laura	laura	PROPN
crln-7751	17	36	schwartz	schwartz	PROPN
crln-7751	17	37	is	be	AUX
crln-7751	17	38	head	head	NOUN
crln-7751	17	39	librarian	librarian	NOUN
crln-7751	17	40	of	of	ADP
crln-7751	17	41	the	the	DET
crln-7751	17	42	fine	fine	ADJ
crln-7751	17	43	arts	art	NOUN
crln-7751	17	44	library	library	NOUN
crln-7751	17	45	at	at	ADP
crln-7751	17	46	the	the	DET
crln-7751	17	47	university	university	PROPN
crln-7751	17	48	of	of	ADP
crln-7751	17	49	texas	texas	PROPN
crln-7751	17	50	-	-	PUNCT
crln-7751	17	51	austin	austin	PROPN
crln-7751	17	52	,	,	PUNCT
crln-7751	17	53	e	e	NOUN
crln-7751	17	54	-	-	NOUN
crln-7751	17	55	mail	mail	NOUN
crln-7751	17	56	:	:	PUNCT
crln-7751	18	1	lauras@mail.utexas.edu	lauras@mail.utexas.edu	PROPN
crln-7751	18	2	,	,	PUNCT
crln-7751	18	3	loriene	loriene	PROPN
crln-7751	18	4	roy	roy	PROPN
crln-7751	18	5	is	be	AUX
crln-7751	18	6	professor	professor	NOUN
crln-7751	18	7	in	in	ADP
crln-7751	18	8	the	the	DET
crln-7751	18	9	school	school	NOUN
crln-7751	18	10	of	of	ADP
crln-7751	18	11	information	information	NOUN
crln-7751	18	12	and	and	CCONJ
crln-7751	18	13	in	in	ADP
crln-7751	18	14	the	the	DET
crln-7751	18	15	center	center	NOUN
crln-7751	18	16	for	for	ADP
crln-7751	18	17	women	woman	NOUN
crln-7751	18	18	’s	’s	PART
crln-7751	18	19	and	and	CCONJ
crln-7751	18	20	gender	gender	NOUN
crln-7751	18	21	studies	study	NOUN
crln-7751	18	22	at	at	ADP
crln-7751	18	23	the	the	DET
crln-7751	18	24	university	university	PROPN
crln-7751	18	25	of	of	ADP
crln-7751	18	26	texas	texas	PROPN
crln-7751	18	27	-	-	PUNCT
crln-7751	18	28	austin	austin	PROPN
crln-7751	18	29	,	,	PUNCT
crln-7751	18	30	e	e	NOUN
crln-7751	18	31	-	-	NOUN
crln-7751	18	32	mail	mail	NOUN
crln-7751	18	33	:	:	PUNCT
crln-7751	18	34	loriene@ischol	loriene@ischol	PROPN
crln-7751	18	35	.	.	NOUN
crln-7751	19	1	utexas.edu	utexas.edu	X
crln-7751	20	1	©	©	PROPN
crln-7751	20	2	2007	2007	NUM
crln-7751	20	3	elizabeth	elizabeth	PROPN
crln-7751	20	4	kennedy	kennedy	PROPN
crln-7751	20	5	hallmark	hallmark	PROPN
crln-7751	20	6	,	,	PUNCT
crln-7751	20	7	laura	laura	PROPN
crln-7751	20	8	schwartz	schwartz	PROPN
crln-7751	20	9	,	,	PUNCT
crln-7751	20	10	loriene	loriene	PROPN
crln-7751	20	11	roy	roy	PROPN
crln-7751	20	12	c&rl	c&rl	PROPN
crln-7751	20	13	news	news	PROPN
crln-7751	20	14	february	february	PROPN
crln-7751	20	15	2007	2007	NUM
crln-7751	20	16	92	92	NUM
crln-7751	20	17	http	http	NOUN
crln-7751	20	18	:	:	PUNCT
crln-7751	20	19	utexas.edu	utexas.edu	PRON
crln-7751	20	20	mailto:lauras@mail.utexas.edu	mailto:lauras@mail.utexas.edu	PROPN
crln-7751	20	21	mailto:bhallmark@austin.rr.com	mailto:bhallmark@austin.rr.com	PROPN
crln-7751	20	22	demic	demic	ADJ
crln-7751	20	23	libraries	library	NOUN
crln-7751	20	24	blazing	blaze	VERB
crln-7751	20	25	the	the	DET
crln-7751	20	26	trail	trail	NOUN
crln-7751	20	27	in	in	ADP
crln-7751	20	28	this	this	DET
crln-7751	20	29	arena	arena	NOUN
crln-7751	20	30	.	.	PUNCT
crln-7751	21	1	below	below	ADP
crln-7751	21	2	are	be	AUX
crln-7751	21	3	several	several	ADJ
crln-7751	21	4	of	of	ADP
crln-7751	21	5	the	the	DET
crln-7751	21	6	key	key	ADJ
crln-7751	21	7	elements	element	NOUN
crln-7751	21	8	that	that	PRON
crln-7751	21	9	these	these	DET
crln-7751	21	10	libraries	library	NOUN
crln-7751	21	11	employ	employ	VERB
crln-7751	21	12	to	to	PART
crln-7751	21	13	create	create	VERB
crln-7751	21	14	and	and	CCONJ
crln-7751	21	15	launch	launch	VERB
crln-7751	21	16	effective	effective	ADJ
crln-7751	21	17	marketing	marketing	NOUN
crln-7751	21	18	and	and	CCONJ
crln-7751	21	19	outreach	outreach	NOUN
crln-7751	21	20	strategies	strategy	NOUN
crln-7751	21	21	:	:	PUNCT
crln-7751	21	22	•	•	ADP
crln-7751	21	23	surveying	survey	VERB
crln-7751	21	24	users	user	NOUN
crln-7751	21	25	to	to	PART
crln-7751	21	26	determine	determine	VERB
crln-7751	21	27	current	current	ADJ
crln-7751	21	28	perceptions	perception	NOUN
crln-7751	21	29	,	,	PUNCT
crln-7751	21	30	expectations	expectation	NOUN
crln-7751	21	31	,	,	PUNCT
crln-7751	21	32	and	and	CCONJ
crln-7751	21	33	uses	use	NOUN
crln-7751	21	34	of	of	ADP
crln-7751	21	35	the	the	DET
crln-7751	21	36	library	library	NOUN
crln-7751	21	37	;	;	PUNCT
crln-7751	21	38	•	•	ADP
crln-7751	21	39	segmenting	segment	VERB
crln-7751	21	40	the	the	DET
crln-7751	21	41	user	user	NOUN
crln-7751	21	42	audience	audience	NOUN
crln-7751	21	43	to	to	PART
crln-7751	21	44	target	target	VERB
crln-7751	21	45	different	different	ADJ
crln-7751	21	46	groups	group	NOUN
crln-7751	21	47	with	with	ADP
crln-7751	21	48	relevant	relevant	ADJ
crln-7751	21	49	messages	message	NOUN
crln-7751	21	50	that	that	PRON
crln-7751	21	51	appeal	appeal	VERB
crln-7751	21	52	directly	directly	ADV
crln-7751	21	53	to	to	ADP
crln-7751	21	54	each	each	PRON
crln-7751	21	55	;	;	PUNCT
crln-7751	21	56	•	•	NUM
crln-7751	21	57	building	build	VERB
crln-7751	21	58	buy­in	buy­in	PROPN
crln-7751	21	59	from	from	ADP
crln-7751	21	60	library	library	ADJ
crln-7751	21	61	administra­	administra­	PROPN
crln-7751	21	62	tors	tor	NOUN
crln-7751	21	63	and	and	CCONJ
crln-7751	21	64	funders	funder	NOUN
crln-7751	21	65	to	to	PART
crln-7751	21	66	launch	launch	VERB
crln-7751	21	67	a	a	DET
crln-7751	21	68	marketing	marketing	NOUN
crln-7751	21	69	and	and	CCONJ
crln-7751	21	70	outreach	outreach	NOUN
crln-7751	21	71	campaign	campaign	NOUN
crln-7751	21	72	;	;	PUNCT
crln-7751	21	73	•	•	ADP
crln-7751	21	74	learning	learn	VERB
crln-7751	21	75	to	to	PART
crln-7751	21	76	tell	tell	VERB
crln-7751	21	77	the	the	DET
crln-7751	21	78	“	"	PUNCT
crln-7751	21	79	library	library	ADJ
crln-7751	21	80	story	story	NOUN
crln-7751	21	81	”	"	PUNCT
crln-7751	21	82	to	to	PART
crln-7751	21	83	ensure	ensure	VERB
crln-7751	21	84	that	that	SCONJ
crln-7751	21	85	supporters	supporter	NOUN
crln-7751	21	86	,	,	PUNCT
crln-7751	21	87	frequent	frequent	ADJ
crln-7751	21	88	users	user	NOUN
crln-7751	21	89	,	,	PUNCT
crln-7751	21	90	and	and	CCONJ
crln-7751	21	91	all	all	DET
crln-7751	21	92	staff	staff	NOUN
crln-7751	21	93	are	be	AUX
crln-7751	21	94	on	on	ADP
crln-7751	21	95	the	the	DET
crln-7751	21	96	same	same	ADJ
crln-7751	21	97	page	page	NOUN
crln-7751	21	98	communicat­	communicat­	ADV
crln-7751	21	99	ing	e	VERB
crln-7751	21	100	the	the	DET
crln-7751	21	101	same	same	ADJ
crln-7751	21	102	message	message	NOUN
crln-7751	21	103	about	about	ADP
crln-7751	21	104	the	the	DET
crln-7751	21	105	library	library	NOUN
crln-7751	21	106	’s	’s	PART
crln-7751	21	107	resources	resource	NOUN
crln-7751	21	108	,	,	PUNCT
crln-7751	21	109	services	service	NOUN
crln-7751	21	110	,	,	PUNCT
crln-7751	21	111	and	and	CCONJ
crln-7751	21	112	value	value	NOUN
crln-7751	21	113	;	;	PUNCT
crln-7751	21	114	•	•	ADP
crln-7751	21	115	focusing	focus	VERB
crln-7751	21	116	less	less	ADV
crln-7751	21	117	on	on	ADP
crln-7751	21	118	a	a	DET
crln-7751	21	119	laundry	laundry	ADJ
crln-7751	21	120	list	list	NOUN
crln-7751	21	121	of	of	ADP
crln-7751	21	122	“	"	PUNCT
crln-7751	21	123	here	here	ADV
crln-7751	21	124	’s	’	VERB
crln-7751	21	125	our	our	PRON
crln-7751	21	126	collection	collection	NOUN
crln-7751	21	127	,	,	PUNCT
crln-7751	21	128	”	"	PUNCT
crln-7751	21	129	and	and	CCONJ
crln-7751	21	130	more	more	ADJ
crln-7751	21	131	on	on	ADP
crln-7751	21	132	“	"	PUNCT
crln-7751	21	133	here	here	ADV
crln-7751	21	134	’s	’	VERB
crln-7751	21	135	what	what	PRON
crln-7751	21	136	we	we	PRON
crln-7751	21	137	can	can	AUX
crln-7751	21	138	do	do	VERB
crln-7751	21	139	for	for	ADP
crln-7751	21	140	you	you	PRON
crln-7751	21	141	”	"	PUNCT
crln-7751	21	142	:	:	PUNCT
crln-7751	21	143	•	•	ADP
crln-7751	21	144	working	work	VERB
crln-7751	21	145	with	with	ADP
crln-7751	21	146	the	the	DET
crln-7751	21	147	college	college	NOUN
crln-7751	21	148	’s	’s	PART
crln-7751	21	149	public	public	ADJ
crln-7751	21	150	information	information	NOUN
crln-7751	21	151	and	and	CCONJ
crln-7751	21	152	communications	communication	NOUN
crln-7751	21	153	offi	offi	ADP
crln-7751	21	154	ce	ce	PROPN
crln-7751	21	155	to	to	ADP
crln-7751	21	156	leverage	leverage	NOUN
crln-7751	21	157	expertise	expertise	NOUN
crln-7751	21	158	and	and	CCONJ
crln-7751	21	159	resources	resource	NOUN
crln-7751	21	160	to	to	PART
crln-7751	21	161	help	help	VERB
crln-7751	21	162	spread	spread	VERB
crln-7751	21	163	the	the	DET
crln-7751	21	164	word	word	NOUN
crln-7751	21	165	;	;	PUNCT
crln-7751	21	166	•	•	ADP
crln-7751	21	167	developing	develop	VERB
crln-7751	21	168	a	a	DET
crln-7751	21	169	branded	brand	VERB
crln-7751	21	170	logo	logo	NOUN
crln-7751	21	171	,	,	PUNCT
crln-7751	21	172	message	message	NOUN
crln-7751	21	173	,	,	PUNCT
crln-7751	21	174	and	and	CCONJ
crln-7751	21	175	tagline	tagline	VERB
crln-7751	21	176	to	to	PART
crln-7751	21	177	generate	generate	VERB
crln-7751	21	178	a	a	DET
crln-7751	21	179	consistent	consistent	ADJ
crln-7751	21	180	theme	theme	NOUN
crln-7751	21	181	that	that	PRON
crln-7751	21	182	is	be	AUX
crln-7751	21	183	highly	highly	ADV
crln-7751	21	184	recognizable	recognizable	ADJ
crln-7751	21	185	;	;	PUNCT
crln-7751	21	186	•	•	ADV
crln-7751	21	187	applying	apply	VERB
crln-7751	21	188	creative	creative	ADJ
crln-7751	21	189	approaches	approach	NOUN
crln-7751	21	190	to	to	PART
crln-7751	21	191	involve	involve	VERB
crln-7751	21	192	new	new	ADJ
crln-7751	21	193	students	student	NOUN
crln-7751	21	194	with	with	ADP
crln-7751	21	195	the	the	DET
crln-7751	21	196	library	library	NOUN
crln-7751	21	197	,	,	PUNCT
crln-7751	21	198	including	include	VERB
crln-7751	21	199	wel­	wel­	NOUN
crln-7751	21	200	come	come	VERB
crln-7751	21	201	kits	kit	NOUN
crln-7751	21	202	and	and	CCONJ
crln-7751	21	203	promotional	promotional	ADJ
crln-7751	21	204	materials	material	NOUN
crln-7751	21	205	;	;	PUNCT
crln-7751	21	206	•	•	ADP
crln-7751	21	207	assigning	assign	VERB
crln-7751	21	208	one	one	NUM
crln-7751	21	209	or	or	CCONJ
crln-7751	21	210	more	more	ADJ
crln-7751	21	211	staff	staff	NOUN
crln-7751	21	212	members	member	NOUN
crln-7751	21	213	with	with	ADP
crln-7751	21	214	the	the	DET
crln-7751	21	215	specific	specific	ADJ
crln-7751	21	216	responsibility	responsibility	NOUN
crln-7751	21	217	of	of	ADP
crln-7751	21	218	market­	market­	PROPN
crln-7751	21	219	ing	ing	PROPN
crln-7751	21	220	/	/	SYM
crln-7751	21	221	public	public	ADJ
crln-7751	21	222	relations	relation	NOUN
crln-7751	21	223	;	;	PUNCT
crln-7751	21	224	•	•	NUM
crln-7751	21	225	outlining	outline	VERB
crln-7751	21	226	specific	specific	ADJ
crln-7751	21	227	goals	goal	NOUN
crln-7751	21	228	and	and	CCONJ
crln-7751	21	229	measures	measure	NOUN
crln-7751	21	230	of	of	ADP
crln-7751	21	231	success	success	NOUN
crln-7751	21	232	to	to	PART
crln-7751	21	233	determine	determine	VERB
crln-7751	21	234	whether	whether	SCONJ
crln-7751	21	235	targets	target	NOUN
crln-7751	21	236	are	be	AUX
crln-7751	21	237	being	be	AUX
crln-7751	21	238	met	meet	VERB
crln-7751	21	239	;	;	PUNCT
crln-7751	21	240	and	and	CCONJ
crln-7751	21	241	•	•	ADV
crln-7751	21	242	developing	develop	VERB
crln-7751	21	243	measurable	measurable	ADJ
crln-7751	21	244	outcomes	outcome	NOUN
crln-7751	21	245	and	and	CCONJ
crln-7751	21	246	feedback	feedback	NOUN
crln-7751	21	247	mechanisms	mechanism	NOUN
crln-7751	21	248	that	that	PRON
crln-7751	21	249	can	can	AUX
crln-7751	21	250	help	help	VERB
crln-7751	21	251	con­	con­	VERB
crln-7751	21	252	tinually	tinually	ADV
crln-7751	21	253	refine	refine	VERB
crln-7751	21	254	and	and	CCONJ
crln-7751	21	255	improve	improve	VERB
crln-7751	21	256	marketing	marketing	NOUN
crln-7751	21	257	and	and	CCONJ
crln-7751	21	258	outreach	outreach	NOUN
crln-7751	21	259	efforts	effort	NOUN
crln-7751	21	260	.	.	PUNCT
crln-7751	22	1	preparing	prepare	VERB
crln-7751	22	2	the	the	DET
crln-7751	22	3	plan	plan	NOUN
crln-7751	22	4	:	:	PUNCT
crln-7751	22	5	gathering	gather	VERB
crln-7751	22	6	user	user	NOUN
crln-7751	22	7	data	datum	NOUN
crln-7751	22	8	the	the	DET
crln-7751	22	9	library	library	NOUN
crln-7751	22	10	needs	need	VERB
crln-7751	22	11	to	to	PART
crln-7751	22	12	prepare	prepare	VERB
crln-7751	22	13	its	its	PRON
crln-7751	22	14	marketing	marketing	NOUN
crln-7751	22	15	and	and	CCONJ
crln-7751	22	16	outreach	outreach	NOUN
crln-7751	22	17	plan	plan	NOUN
crln-7751	22	18	based	base	VERB
crln-7751	22	19	on	on	ADP
crln-7751	22	20	data	datum	NOUN
crln-7751	22	21	gathered	gather	VERB
crln-7751	22	22	through	through	ADP
crln-7751	22	23	user	user	NOUN
crln-7751	22	24	studies	study	NOUN
crln-7751	22	25	.	.	PUNCT
crln-7751	23	1	these	these	DET
crln-7751	23	2	studies	study	NOUN
crln-7751	23	3	are	be	AUX
crln-7751	23	4	generally	generally	ADV
crln-7751	23	5	surveys	survey	NOUN
crln-7751	23	6	that	that	PRON
crln-7751	23	7	gather	gather	VERB
crln-7751	23	8	feedback	feedback	NOUN
crln-7751	23	9	and	and	CCONJ
crln-7751	23	10	information	information	NOUN
crln-7751	23	11	on	on	ADP
crln-7751	23	12	use	use	NOUN
crln-7751	23	13	,	,	PUNCT
crln-7751	23	14	preferences	preference	NOUN
crln-7751	23	15	,	,	PUNCT
crln-7751	23	16	enhanced	enhanced	ADJ
crln-7751	23	17	services	service	NOUN
crln-7751	23	18	,	,	PUNCT
crln-7751	23	19	suggestions	suggestion	NOUN
crln-7751	23	20	,	,	PUNCT
crln-7751	23	21	recommendations	recommendation	NOUN
crln-7751	23	22	,	,	PUNCT
crln-7751	23	23	and	and	CCONJ
crln-7751	23	24	demographic	demographic	ADJ
crln-7751	23	25	data	datum	NOUN
crln-7751	23	26	.	.	PUNCT
crln-7751	24	1	library	library	ADJ
crln-7751	24	2	staff	staff	NOUN
crln-7751	24	3	will	will	AUX
crln-7751	24	4	analyze	analyze	VERB
crln-7751	24	5	the	the	DET
crln-7751	24	6	survey	survey	NOUN
crln-7751	24	7	results	result	NOUN
crln-7751	24	8	to	to	PART
crln-7751	24	9	identify	identify	VERB
crln-7751	24	10	:	:	PUNCT
crln-7751	24	11	•	•	NUM
crln-7751	24	12	characteristics	characteristic	NOUN
crln-7751	24	13	of	of	ADP
crln-7751	24	14	users	user	NOUN
crln-7751	24	15	,	,	PUNCT
crln-7751	24	16	including	include	VERB
crln-7751	24	17	their	their	PRON
crln-7751	24	18	status	status	NOUN
crln-7751	24	19	(	(	PUNCT
crln-7751	24	20	e.g.	e.g.	ADV
crln-7751	24	21	,	,	PUNCT
crln-7751	24	22	undergraduate	undergraduate	ADJ
crln-7751	24	23	students	student	NOUN
crln-7751	24	24	,	,	PUNCT
crln-7751	24	25	graduate	graduate	NOUN
crln-7751	24	26	students	student	NOUN
crln-7751	24	27	,	,	PUNCT
crln-7751	24	28	faculty	faculty	NOUN
crln-7751	24	29	,	,	PUNCT
crln-7751	24	30	staff	staff	NOUN
crln-7751	24	31	)	)	PUNCT
crln-7751	24	32	,	,	PUNCT
crln-7751	24	33	college	college	NOUN
crln-7751	24	34	or	or	CCONJ
crln-7751	24	35	department	department	NOUN
crln-7751	24	36	affiliation	affiliation	NOUN
crln-7751	24	37	,	,	PUNCT
crln-7751	24	38	age	age	NOUN
crln-7751	24	39	,	,	PUNCT
crln-7751	24	40	and	and	CCONJ
crln-7751	24	41	gender	gender	NOUN
crln-7751	24	42	;	;	PUNCT
crln-7751	24	43	•	•	NUM
crln-7751	24	44	frequency	frequency	NOUN
crln-7751	24	45	of	of	ADP
crln-7751	24	46	library	library	ADJ
crln-7751	24	47	visits	visit	NOUN
crln-7751	24	48	(	(	PUNCT
crln-7751	24	49	e.g.	e.g.	ADV
crln-7751	24	50	,	,	PUNCT
crln-7751	24	51	number	number	NOUN
crln-7751	24	52	of	of	ADP
crln-7751	24	53	visits	visit	NOUN
crln-7751	24	54	per	per	ADP
crln-7751	24	55	week	week	NOUN
crln-7751	24	56	or	or	CCONJ
crln-7751	24	57	month	month	NOUN
crln-7751	24	58	)	)	PUNCT
crln-7751	24	59	;	;	PUNCT
crln-7751	24	60	•	•	NUM
crln-7751	24	61	duration	duration	NOUN
crln-7751	24	62	of	of	ADP
crln-7751	24	63	library	library	NOUN
crln-7751	24	64	visits	visit	NOUN
crln-7751	24	65	;	;	PUNCT
crln-7751	24	66	•	•	NUM
crln-7751	24	67	equipment	equipment	NOUN
crln-7751	24	68	used	use	VERB
crln-7751	24	69	while	while	SCONJ
crln-7751	24	70	in	in	ADP
crln-7751	24	71	the	the	DET
crln-7751	24	72	library	library	NOUN
crln-7751	24	73	;	;	PUNCT
crln-7751	24	74	•	•	NUM
crln-7751	24	75	activities	activity	NOUN
crln-7751	24	76	conducted	conduct	VERB
crln-7751	24	77	in	in	ADP
crln-7751	24	78	the	the	DET
crln-7751	24	79	library	library	NOUN
crln-7751	24	80	;	;	PUNCT
crln-7751	24	81	and	and	CCONJ
crln-7751	24	82	•	•	NUM
crln-7751	24	83	desired	desire	VERB
crln-7751	24	84	changes	change	NOUN
crln-7751	24	85	in	in	ADP
crln-7751	24	86	library	library	ADJ
crln-7751	24	87	services	service	NOUN
crln-7751	24	88	,	,	PUNCT
crln-7751	24	89	including	include	VERB
crln-7751	24	90	any	any	DET
crln-7751	24	91	changes	change	NOUN
crln-7751	24	92	in	in	ADP
crln-7751	24	93	library	library	ADJ
crln-7751	24	94	operation	operation	NOUN
crln-7751	24	95	,	,	PUNCT
crln-7751	24	96	increased	increase	VERB
crln-7751	24	97	access	access	NOUN
crln-7751	24	98	to	to	ADP
crln-7751	24	99	current	current	ADJ
crln-7751	24	100	equipment	equipment	NOUN
crln-7751	24	101	,	,	PUNCT
crln-7751	24	102	new	new	ADJ
crln-7751	24	103	equipment	equipment	NOUN
crln-7751	24	104	,	,	PUNCT
crln-7751	24	105	and	and	CCONJ
crln-7751	24	106	changes	change	NOUN
crln-7751	24	107	in	in	ADP
crln-7751	24	108	use	use	NOUN
crln-7751	24	109	of	of	ADP
crln-7751	24	110	library	library	ADJ
crln-7751	24	111	space	space	NOUN
crln-7751	24	112	.	.	PUNCT
crln-7751	25	1	outlining	outline	VERB
crln-7751	25	2	strategies	strategy	NOUN
crln-7751	25	3	in	in	ADP
crln-7751	25	4	the	the	DET
crln-7751	25	5	marketing	marketing	NOUN
crln-7751	25	6	and	and	CCONJ
crln-7751	25	7	outreach	outreach	NOUN
crln-7751	25	8	plan	plan	NOUN
crln-7751	25	9	prioritizing	prioritize	VERB
crln-7751	25	10	activities	activity	NOUN
crln-7751	25	11	the	the	DET
crln-7751	25	12	library	library	NOUN
crln-7751	25	13	’s	’s	PART
crln-7751	25	14	marketing	marketing	NOUN
crln-7751	25	15	and	and	CCONJ
crln-7751	25	16	outreach	outreach	NOUN
crln-7751	25	17	plan	plan	NOUN
crln-7751	25	18	can	can	AUX
crln-7751	25	19	delineate	delineate	VERB
crln-7751	25	20	immediate	immediate	ADJ
crln-7751	25	21	and	and	CCONJ
crln-7751	25	22	ongoing	ongoing	ADJ
crln-7751	25	23	activi­	activi­	PROPN
crln-7751	25	24	ties	tie	NOUN
crln-7751	25	25	,	,	PUNCT
crln-7751	25	26	including	include	VERB
crln-7751	25	27	the	the	DET
crln-7751	25	28	following	following	NOUN
crln-7751	25	29	:	:	PUNCT
crln-7751	25	30	•	•	ADP
crln-7751	25	31	acquiring	acquire	VERB
crln-7751	25	32	an	an	DET
crln-7751	25	33	e­mail	e­mail	NOUN
crln-7751	25	34	marketing	marketing	NOUN
crln-7751	25	35	service	service	NOUN
crln-7751	25	36	and	and	CCONJ
crln-7751	25	37	developing	develop	VERB
crln-7751	25	38	an	an	DET
crln-7751	25	39	e­newsletter	e­newsletter	NOUN
crln-7751	25	40	with	with	ADP
crln-7751	25	41	on­site	on­site	ADP
crln-7751	25	42	and	and	CCONJ
crln-7751	25	43	online	online	ADJ
crln-7751	25	44	signup	signup	ADJ
crln-7751	25	45	;	;	PUNCT
crln-7751	25	46	•	•	NUM
crln-7751	25	47	collecting	collect	VERB
crln-7751	25	48	text	text	NOUN
crln-7751	25	49	and	and	CCONJ
crln-7751	25	50	ideas	idea	NOUN
crln-7751	25	51	for	for	ADP
crln-7751	25	52	targeted	target	VERB
crln-7751	25	53	on­campus	on­campus	PROPN
crln-7751	25	54	fl	fl	NUM
crln-7751	25	55	yers	yer	NOUN
crln-7751	25	56	;	;	PUNCT
crln-7751	25	57	and	and	CCONJ
crln-7751	25	58	•	•	ADV
crln-7751	25	59	exploring	explore	VERB
crln-7751	25	60	partnerships	partnership	NOUN
crln-7751	25	61	with	with	ADP
crln-7751	25	62	local	local	ADJ
crln-7751	25	63	commu­	commu­	NOUN
crln-7751	25	64	nity	nity	NOUN
crln-7751	25	65	organizations	organization	NOUN
crln-7751	25	66	and	and	CCONJ
crln-7751	25	67	large­scale	large­scale	ADJ
crln-7751	25	68	events	event	NOUN
crln-7751	25	69	.	.	PUNCT
crln-7751	26	1	immediate	immediate	ADJ
crln-7751	26	2	activities	activity	NOUN
crln-7751	26	3	of	of	ADP
crln-7751	26	4	shorter	short	ADJ
crln-7751	26	5	duration	duration	NOUN
crln-7751	26	6	might	might	AUX
crln-7751	26	7	include	include	VERB
crln-7751	26	8	:	:	PUNCT
crln-7751	26	9	•	•	NUM
crln-7751	26	10	activities	activity	NOUN
crln-7751	26	11	to	to	PART
crln-7751	26	12	take	take	VERB
crln-7751	26	13	place	place	NOUN
crln-7751	26	14	during	during	ADP
crln-7751	26	15	the	the	DET
crln-7751	26	16	fi	fi	NOUN
crln-7751	26	17	rst	rst	ADJ
crln-7751	26	18	month	month	NOUN
crln-7751	26	19	:	:	PUNCT
crln-7751	27	1	1	1	X
crln-7751	27	2	.	.	X
crln-7751	27	3	conducting	conduct	VERB
crln-7751	27	4	a	a	DET
crln-7751	27	5	professional	professional	ADJ
crln-7751	27	6	photo	photo	NOUN
crln-7751	27	7	shoot	shoot	NOUN
crln-7751	27	8	for	for	ADP
crln-7751	27	9	engaging	engage	VERB
crln-7751	27	10	pictures	picture	NOUN
crln-7751	27	11	of	of	ADP
crln-7751	27	12	real	real	ADJ
crln-7751	27	13	people	people	NOUN
crln-7751	27	14	using	use	VERB
crln-7751	27	15	library	library	ADJ
crln-7751	27	16	resources	resource	NOUN
crln-7751	27	17	for	for	ADP
crln-7751	27	18	use	use	NOUN
crln-7751	27	19	in	in	ADP
crln-7751	27	20	future	future	ADJ
crln-7751	27	21	print	print	NOUN
crln-7751	27	22	and	and	CCONJ
crln-7751	27	23	electronic	electronic	ADJ
crln-7751	27	24	materials	material	NOUN
crln-7751	27	25	.	.	PUNCT
crln-7751	28	1	•	•	NUM
crln-7751	28	2	activities	activity	NOUN
crln-7751	28	3	to	to	PART
crln-7751	28	4	take	take	VERB
crln-7751	28	5	place	place	NOUN
crln-7751	28	6	during	during	ADP
crln-7751	28	7	the	the	DET
crln-7751	28	8	fi	fi	NOUN
crln-7751	28	9	rst	rst	PROPN
crln-7751	28	10	two	two	NUM
crln-7751	28	11	months	month	NOUN
crln-7751	28	12	(	(	PUNCT
crln-7751	28	13	or	or	CCONJ
crln-7751	28	14	longer	long	ADJ
crln-7751	28	15	if	if	SCONJ
crln-7751	28	16	this	this	PRON
crln-7751	28	17	is	be	AUX
crln-7751	28	18	conducted	conduct	VERB
crln-7751	28	19	as	as	ADP
crln-7751	28	20	a	a	DET
crln-7751	28	21	contest	contest	NOUN
crln-7751	28	22	with	with	ADP
crln-7751	28	23	the	the	DET
crln-7751	28	24	library	library	NOUN
crln-7751	28	25	’s	’s	PART
crln-7751	28	26	public	public	ADJ
crln-7751	28	27	):	):	PUNCT
crln-7751	28	28	1	1	X
crln-7751	28	29	.	.	X
crln-7751	28	30	designing	design	VERB
crln-7751	28	31	a	a	DET
crln-7751	28	32	logo	logo	NOUN
crln-7751	28	33	and	and	CCONJ
crln-7751	28	34	tagline	tagline	VERB
crln-7751	28	35	for	for	ADP
crln-7751	28	36	the	the	DET
crln-7751	28	37	library	library	NOUN
crln-7751	28	38	for	for	ADP
crln-7751	28	39	branding	branding	NOUN
crln-7751	28	40	;	;	PUNCT
crln-7751	28	41	2	2	X
crln-7751	28	42	.	.	X
crln-7751	28	43	purchasing	purchase	VERB
crln-7751	28	44	a	a	DET
crln-7751	28	45	domain	domain	NOUN
crln-7751	28	46	name	name	NOUN
crln-7751	28	47	to	to	PART
crln-7751	28	48	create	create	VERB
crln-7751	28	49	a	a	DET
crln-7751	28	50	landing	landing	NOUN
crln-7751	28	51	page	page	NOUN
crln-7751	28	52	on	on	ADP
crln-7751	28	53	the	the	DET
crln-7751	28	54	library	library	NOUN
crln-7751	28	55	’s	’s	PART
crln-7751	28	56	web	web	NOUN
crln-7751	28	57	site	site	NOUN
crln-7751	28	58	to	to	PART
crln-7751	28	59	track	track	VERB
crln-7751	28	60	click­throughs	click­through	NOUN
crln-7751	28	61	on	on	ADP
crln-7751	28	62	e­mail	e­mail	NOUN
crln-7751	28	63	communication	communication	NOUN
crln-7751	28	64	and	and	CCONJ
crln-7751	28	65	marketing	marketing	NOUN
crln-7751	28	66	materials	material	NOUN
crln-7751	28	67	;	;	PUNCT
crln-7751	28	68	and	and	CCONJ
crln-7751	28	69	february	february	PROPN
crln-7751	28	70	2007	2007	NUM
crln-7751	28	71	93	93	NUM
crln-7751	28	72	c&rl	c&rl	PROPN
crln-7751	28	73	news	news	PROPN
crln-7751	28	74	3	3	NUM
crln-7751	28	75	.	.	PUNCT
crln-7751	28	76	seeking	seek	VERB
crln-7751	28	77	grant	grant	NOUN
crln-7751	28	78	funds	fund	NOUN
crln-7751	28	79	for	for	ADP
crln-7751	28	80	promotional	promotional	ADJ
crln-7751	28	81	ac­	ac­	ADJ
crln-7751	28	82	tivities	tivitie	NOUN
crln-7751	28	83	(	(	PUNCT
crln-7751	28	84	such	such	ADJ
crln-7751	28	85	as	as	ADP
crln-7751	28	86	those	those	PRON
crln-7751	28	87	offered	offer	VERB
crln-7751	28	88	through	through	ADP
crln-7751	28	89	ala	ala	PROPN
crln-7751	28	90	’s	’s	PART
crln-7751	28	91	national	national	PROPN
crln-7751	28	92	library	library	PROPN
crln-7751	28	93	week	week	NOUN
crln-7751	28	94	promotion	promotion	PROPN
crln-7751	28	95	)	)	PUNCT
crln-7751	28	96	.	.	PUNCT
crln-7751	29	1	•	•	NUM
crln-7751	29	2	activities	activity	NOUN
crln-7751	29	3	that	that	PRON
crln-7751	29	4	can	can	AUX
crln-7751	29	5	take	take	VERB
crln-7751	29	6	place	place	NOUN
crln-7751	29	7	after	after	SCONJ
crln-7751	29	8	the	the	DET
crln-7751	29	9	logo	logo	NOUN
crln-7751	29	10	and	and	CCONJ
crln-7751	29	11	tagline	tagline	NOUN
crln-7751	29	12	are	be	AUX
crln-7751	29	13	approved	approve	VERB
crln-7751	29	14	might	might	AUX
crln-7751	29	15	include	include	VERB
crln-7751	29	16	:	:	PUNCT
crln-7751	29	17	1	1	X
crln-7751	29	18	.	.	X
crln-7751	29	19	designing	design	VERB
crln-7751	29	20	and	and	CCONJ
crln-7751	29	21	printing	printing	NOUN
crln-7751	29	22	banners	banner	NOUN
crln-7751	29	23	outside	outside	ADP
crln-7751	29	24	the	the	DET
crln-7751	29	25	library	library	NOUN
crln-7751	29	26	building	building	NOUN
crln-7751	29	27	;	;	PUNCT
crln-7751	29	28	2	2	X
crln-7751	29	29	.	.	X
crln-7751	29	30	designing	design	VERB
crln-7751	29	31	and	and	CCONJ
crln-7751	29	32	printing	printing	NOUN
crln-7751	29	33	signage	signage	NOUN
crln-7751	29	34	within	within	ADP
crln-7751	29	35	buildings	building	NOUN
crln-7751	29	36	to	to	PART
crln-7751	29	37	direct	direct	VERB
crln-7751	29	38	visitors	visitor	NOUN
crln-7751	29	39	to	to	ADP
crln-7751	29	40	the	the	DET
crln-7751	29	41	library	library	NOUN
crln-7751	29	42	;	;	PUNCT
crln-7751	29	43	3	3	X
crln-7751	29	44	.	.	X
crln-7751	29	45	designing	design	VERB
crln-7751	29	46	and	and	CCONJ
crln-7751	29	47	purchasing	purchase	VERB
crln-7751	29	48	promotional	promotional	ADJ
crln-7751	29	49	items	item	NOUN
crln-7751	29	50	with	with	ADP
crln-7751	29	51	the	the	DET
crln-7751	29	52	new	new	ADJ
crln-7751	29	53	logo	logo	NOUN
crln-7751	29	54	and	and	CCONJ
crln-7751	29	55	tagline	tagline	NOUN
crln-7751	29	56	,	,	PUNCT
crln-7751	29	57	starting	start	VERB
crln-7751	29	58	with	with	ADP
crln-7751	29	59	stickers	sticker	NOUN
crln-7751	29	60	or	or	CCONJ
crln-7751	29	61	fl	fl	NUM
crln-7751	29	62	yers	yer	NOUN
crln-7751	29	63	for	for	ADP
crln-7751	29	64	a	a	DET
crln-7751	29	65	teaser	teaser	NOUN
crln-7751	29	66	campaign	campaign	NOUN
crln-7751	29	67	;	;	PUNCT
crln-7751	29	68	and	and	CCONJ
crln-7751	29	69	4	4	X
crln-7751	29	70	.	.	X
crln-7751	29	71	disseminating	disseminate	VERB
crln-7751	29	72	stickers	sticker	NOUN
crln-7751	29	73	campuswide	campuswide	NOUN
crln-7751	29	74	as	as	ADP
crln-7751	29	75	part	part	NOUN
crln-7751	29	76	of	of	ADP
crln-7751	29	77	a	a	DET
crln-7751	29	78	12­week	12­week	NUM
crln-7751	29	79	teaser	teaser	NOUN
crln-7751	29	80	campaign	campaign	NOUN
crln-7751	29	81	to	to	ADP
crln-7751	29	82	pique	pique	NOUN
crln-7751	29	83	students	student	NOUN
crln-7751	29	84	’	'	PUNCT
crln-7751	29	85	curiosity	curiosity	NOUN
crln-7751	29	86	about	about	ADP
crln-7751	29	87	the	the	DET
crln-7751	29	88	library	library	NOUN
crln-7751	29	89	.	.	PUNCT
crln-7751	30	1	the	the	DET
crln-7751	30	2	stickers	sticker	NOUN
crln-7751	30	3	would	would	AUX
crln-7751	30	4	include	include	VERB
crln-7751	30	5	the	the	DET
crln-7751	30	6	library	library	NOUN
crln-7751	30	7	’s	’s	PART
crln-7751	30	8	domain	domain	NOUN
crln-7751	30	9	name	name	NOUN
crln-7751	30	10	for	for	ADP
crln-7751	30	11	the	the	DET
crln-7751	30	12	landing	landing	NOUN
crln-7751	30	13	page	page	NOUN
crln-7751	30	14	created	create	VERB
crln-7751	30	15	on	on	ADP
crln-7751	30	16	the	the	DET
crln-7751	30	17	library	library	NOUN
crln-7751	30	18	’s	’s	PART
crln-7751	30	19	web	web	NOUN
crln-7751	30	20	site	site	NOUN
crln-7751	30	21	.	.	PUNCT
crln-7751	31	1	•	•	NUM
crln-7751	31	2	activities	activity	NOUN
crln-7751	31	3	to	to	PART
crln-7751	31	4	take	take	VERB
crln-7751	31	5	place	place	NOUN
crln-7751	31	6	during	during	ADP
crln-7751	31	7	the	the	DET
crln-7751	31	8	fi	fi	NOUN
crln-7751	31	9	rst	rst	PROPN
crln-7751	31	10	four	four	NUM
crln-7751	31	11	months	month	NOUN
crln-7751	31	12	:	:	PUNCT
crln-7751	31	13	1	1	X
crln-7751	31	14	.	.	X
crln-7751	31	15	launching	launch	VERB
crln-7751	31	16	an	an	DET
crln-7751	31	17	e­newsletter	e­newsletter	NOUN
crln-7751	31	18	with	with	ADP
crln-7751	31	19	a	a	DET
crln-7751	31	20	press	press	NOUN
crln-7751	31	21	release	release	NOUN
crln-7751	31	22	and	and	CCONJ
crln-7751	31	23	other	other	ADJ
crln-7751	31	24	fanfare	fanfare	NOUN
crln-7751	31	25	;	;	PUNCT
crln-7751	31	26	and	and	CCONJ
crln-7751	31	27	2	2	X
crln-7751	31	28	.	.	X
crln-7751	31	29	investigating	investigate	VERB
crln-7751	31	30	library	library	ADJ
crln-7751	31	31	participation	participation	NOUN
crln-7751	31	32	in	in	ADP
crln-7751	31	33	campuswide	campuswide	NOUN
crln-7751	31	34	events	event	NOUN
crln-7751	31	35	open	open	ADJ
crln-7751	31	36	to	to	ADP
crln-7751	31	37	the	the	DET
crln-7751	31	38	public	public	NOUN
crln-7751	31	39	to	to	PART
crln-7751	31	40	develop	develop	VERB
crln-7751	31	41	programs	program	NOUN
crln-7751	31	42	geared	gear	VERB
crln-7751	31	43	toward	toward	ADP
crln-7751	31	44	drawing	draw	VERB
crln-7751	31	45	more	more	ADJ
crln-7751	31	46	traffic	traffic	NOUN
crln-7751	31	47	to	to	ADP
crln-7751	31	48	the	the	DET
crln-7751	31	49	library	library	NOUN
crln-7751	31	50	.	.	PUNCT
crln-7751	32	1	•	•	NOUN
crln-7751	32	2	within	within	ADP
crln-7751	32	3	six	six	NUM
crln-7751	32	4	to	to	PART
crln-7751	32	5	twelve	twelve	NUM
crln-7751	32	6	months	month	NOUN
crln-7751	32	7	,	,	PUNCT
crln-7751	32	8	the	the	DET
crln-7751	32	9	library	library	NOUN
crln-7751	32	10	can	can	AUX
crln-7751	32	11	engage	engage	VERB
crln-7751	32	12	in	in	ADP
crln-7751	32	13	:	:	PUNCT
crln-7751	32	14	1	1	X
crln-7751	32	15	.	.	X
crln-7751	32	16	exploring	explore	VERB
crln-7751	32	17	options	option	NOUN
crln-7751	32	18	for	for	ADP
crln-7751	32	19	creating	create	VERB
crln-7751	32	20	message	message	NOUN
crln-7751	32	21	boards	board	NOUN
crln-7751	32	22	or	or	CCONJ
crln-7751	32	23	other	other	ADJ
crln-7751	32	24	collaborative	collaborative	ADJ
crln-7751	32	25	spaces	space	NOUN
crln-7751	32	26	on	on	ADP
crln-7751	32	27	the	the	DET
crln-7751	32	28	library	library	NOUN
crln-7751	32	29	web	web	NOUN
crln-7751	32	30	site	site	NOUN
crln-7751	32	31	.	.	PUNCT
crln-7751	33	1	•	•	NOUN
crln-7751	33	2	within	within	ADP
crln-7751	33	3	12	12	NUM
crln-7751	33	4	months	month	NOUN
crln-7751	33	5	the	the	DET
crln-7751	33	6	library	library	NOUN
crln-7751	33	7	will	will	AUX
crln-7751	33	8	be	be	AUX
crln-7751	33	9	:	:	PUNCT
crln-7751	33	10	1	1	X
crln-7751	33	11	.	.	X
crln-7751	33	12	developing	develop	VERB
crln-7751	33	13	materials	material	NOUN
crln-7751	33	14	and	and	CCONJ
crln-7751	33	15	packages	package	NOUN
crln-7751	33	16	for	for	ADP
crln-7751	33	17	new	new	ADJ
crln-7751	33	18	incoming	incoming	ADJ
crln-7751	33	19	students	student	NOUN
crln-7751	33	20	,	,	PUNCT
crln-7751	33	21	and	and	CCONJ
crln-7751	33	22	frequent­user	frequent­user	ADJ
crln-7751	33	23	cards	card	NOUN
crln-7751	33	24	and	and	CCONJ
crln-7751	33	25	incentives	incentive	NOUN
crln-7751	33	26	for	for	ADP
crln-7751	33	27	returning	return	VERB
crln-7751	33	28	students	student	NOUN
crln-7751	33	29	and	and	CCONJ
crln-7751	33	30	users	user	NOUN
crln-7751	33	31	;	;	PUNCT
crln-7751	33	32	2	2	X
crln-7751	33	33	.	.	X
crln-7751	33	34	beefing	beef	VERB
crln-7751	33	35	up	up	ADP
crln-7751	33	36	content	content	NOUN
crln-7751	33	37	on	on	ADP
crln-7751	33	38	the	the	DET
crln-7751	33	39	library	library	NOUN
crln-7751	33	40	web	web	NOUN
crln-7751	33	41	site	site	NOUN
crln-7751	33	42	to	to	PART
crln-7751	33	43	include	include	VERB
crln-7751	33	44	specific	specific	ADJ
crln-7751	33	45	information	information	NOUN
crln-7751	33	46	on	on	ADP
crln-7751	33	47	items	item	NOUN
crln-7751	33	48	in	in	ADP
crln-7751	33	49	the	the	DET
crln-7751	33	50	collection	collection	NOUN
crln-7751	33	51	and	and	CCONJ
crln-7751	33	52	consistent	consistent	ADJ
crln-7751	33	53	media	medium	NOUN
crln-7751	33	54	lists	list	NOUN
crln-7751	33	55	;	;	PUNCT
crln-7751	33	56	and	and	CCONJ
crln-7751	33	57	3	3	X
crln-7751	33	58	.	.	X
crln-7751	33	59	creating	create	VERB
crln-7751	33	60	an	an	DET
crln-7751	33	61	online	online	ADJ
crln-7751	33	62	survey	survey	NOUN
crln-7751	33	63	to	to	PART
crln-7751	33	64	gather	gather	VERB
crln-7751	33	65	ongoing	ongoing	ADJ
crln-7751	33	66	feedback	feedback	NOUN
crln-7751	33	67	.	.	PUNCT
crln-7751	34	1	activities	activity	NOUN
crln-7751	34	2	two	two	NUM
crln-7751	34	3	and	and	CCONJ
crln-7751	34	4	three	three	NUM
crln-7751	34	5	,	,	PUNCT
crln-7751	34	6	above	above	ADV
crln-7751	34	7	,	,	PUNCT
crln-7751	34	8	would	would	AUX
crln-7751	34	9	be	be	AUX
crln-7751	34	10	ongoing	ongoing	ADJ
crln-7751	34	11	and	and	CCONJ
crln-7751	34	12	continuous	continuous	ADJ
crln-7751	34	13	.	.	PUNCT
crln-7751	35	1	long­term	long­term	PROPN
crln-7751	35	2	strate­	strate­	PROPN
crln-7751	35	3	gies	gy	NOUN
crln-7751	35	4	will	will	AUX
crln-7751	35	5	build	build	VERB
crln-7751	35	6	on	on	ADP
crln-7751	35	7	the	the	DET
crln-7751	35	8	success	success	NOUN
crln-7751	35	9	of	of	ADP
crln-7751	35	10	these	these	DET
crln-7751	35	11	initial	initial	ADJ
crln-7751	35	12	efforts	effort	NOUN
crln-7751	35	13	in	in	ADP
crln-7751	35	14	marketing	marketing	NOUN
crln-7751	35	15	and	and	CCONJ
crln-7751	35	16	include	include	VERB
crln-7751	35	17	the	the	DET
crln-7751	35	18	broader	broad	ADJ
crln-7751	35	19	outreach	outreach	NOUN
crln-7751	35	20	to	to	ADP
crln-7751	35	21	other	other	ADJ
crln-7751	35	22	institutions	institution	NOUN
crln-7751	35	23	,	,	PUNCT
crln-7751	35	24	the	the	DET
crln-7751	35	25	community	community	NOUN
crln-7751	35	26	,	,	PUNCT
crln-7751	35	27	and	and	CCONJ
crln-7751	35	28	the	the	DET
crln-7751	35	29	media	medium	NOUN
crln-7751	35	30	.	.	PUNCT
crln-7751	36	1	estimated	estimate	VERB
crln-7751	36	2	budget	budget	NOUN
crln-7751	36	3	for	for	ADP
crln-7751	36	4	initial	initial	ADJ
crln-7751	36	5	activities	activity	NOUN
crln-7751	36	6	the	the	DET
crln-7751	36	7	library	library	NOUN
crln-7751	36	8	’s	’s	PART
crln-7751	36	9	marketing	marketing	NOUN
crln-7751	36	10	activities	activity	NOUN
crln-7751	36	11	will	will	AUX
crln-7751	36	12	be	be	AUX
crln-7751	36	13	tempered	temper	VERB
crln-7751	36	14	by	by	ADP
crln-7751	36	15	available	available	ADJ
crln-7751	36	16	funding	funding	NOUN
crln-7751	36	17	.	.	PUNCT
crln-7751	37	1	a	a	DET
crln-7751	37	2	marketing	marketing	NOUN
crln-7751	37	3	budget	budget	NOUN
crln-7751	37	4	of	of	ADP
crln-7751	37	5	$	$	SYM
crln-7751	37	6	10,000	10,000	NUM
crln-7751	37	7	would	would	AUX
crln-7751	37	8	fund	fund	VERB
crln-7751	37	9	the	the	DET
crln-7751	37	10	following	follow	VERB
crln-7751	37	11	activities	activity	NOUN
crln-7751	37	12	:	:	PUNCT
crln-7751	37	13	•	•	X
crln-7751	37	14	(	(	PUNCT
crln-7751	37	15	$	$	SYM
crln-7751	37	16	2,000	2,000	NUM
crln-7751	37	17	)	)	PUNCT
crln-7751	37	18	hire	hire	VERB
crln-7751	37	19	professional	professional	ADJ
crln-7751	37	20	designer	designer	NOUN
crln-7751	37	21	to	to	PART
crln-7751	37	22	create	create	VERB
crln-7751	37	23	logo	logo	NOUN
crln-7751	37	24	and	and	CCONJ
crln-7751	37	25	banner	banner	NOUN
crln-7751	37	26	artwork	artwork	NOUN
crln-7751	37	27	for	for	ADP
crln-7751	37	28	indoor	indoor	ADJ
crln-7751	37	29	and	and	CCONJ
crln-7751	37	30	outdoor	outdoor	ADJ
crln-7751	37	31	signage	signage	NOUN
crln-7751	37	32	;	;	PUNCT
crln-7751	37	33	•	•	X
crln-7751	37	34	(	(	PUNCT
crln-7751	37	35	$	$	SYM
crln-7751	37	36	1,000	1,000	NUM
crln-7751	37	37	)	)	PUNCT
crln-7751	37	38	hire	hire	VERB
crln-7751	37	39	a	a	DET
crln-7751	37	40	professional	professional	ADJ
crln-7751	37	41	photog­	photog­	ADJ
crln-7751	37	42	rapher	rapher	NOUN
crln-7751	37	43	to	to	PART
crln-7751	37	44	create	create	VERB
crln-7751	37	45	high­end	high­end	VERB
crln-7751	37	46	photographs	photograph	NOUN
crln-7751	37	47	of	of	ADP
crln-7751	37	48	real	real	ADJ
crln-7751	37	49	people	people	NOUN
crln-7751	37	50	using	use	VERB
crln-7751	37	51	library	library	ADJ
crln-7751	37	52	resources	resource	NOUN
crln-7751	37	53	for	for	ADP
crln-7751	37	54	use	use	NOUN
crln-7751	37	55	in	in	ADP
crln-7751	37	56	marketing	marketing	NOUN
crln-7751	37	57	materials	material	NOUN
crln-7751	37	58	;	;	PUNCT
crln-7751	37	59	•	•	X
crln-7751	37	60	(	(	PUNCT
crln-7751	37	61	$	$	SYM
crln-7751	37	62	3,000	3,000	NUM
crln-7751	37	63	)	)	PUNCT
crln-7751	37	64	subscribe	subscribe	NOUN
crln-7751	37	65	to	to	ADP
crln-7751	37	66	an	an	DET
crln-7751	37	67	e­mail	e­mail	NOUN
crln-7751	37	68	mar­	mar­	NOUN
crln-7751	37	69	keting	keting	NOUN
crln-7751	37	70	service	service	NOUN
crln-7751	37	71	to	to	PART
crln-7751	37	72	create	create	VERB
crln-7751	37	73	,	,	PUNCT
crln-7751	37	74	launch	launch	NOUN
crln-7751	37	75	,	,	PUNCT
crln-7751	37	76	and	and	CCONJ
crln-7751	37	77	track	track	NOUN
crln-7751	37	78	e­newsletters	e­newsletter	NOUN
crln-7751	37	79	.	.	PUNCT
crln-7751	38	1	expense	expense	NOUN
crln-7751	38	2	is	be	AUX
crln-7751	38	3	for	for	ADP
crln-7751	38	4	a	a	DET
crln-7751	38	5	one­year	one­year	ADJ
crln-7751	38	6	subscription	subscription	NOUN
crln-7751	38	7	that	that	PRON
crln-7751	38	8	includes	include	VERB
crln-7751	38	9	basic	basic	ADJ
crln-7751	38	10	services	service	NOUN
crln-7751	38	11	and	and	CCONJ
crln-7751	38	12	monthly	monthly	ADJ
crln-7751	38	13	e­mails	e­mail	NOUN
crln-7751	38	14	to	to	ADP
crln-7751	38	15	more	more	ADJ
crln-7751	38	16	than	than	ADP
crln-7751	38	17	5,000	5,000	NUM
crln-7751	38	18	;	;	PUNCT
crln-7751	38	19	•	•	NUM
crln-7751	38	20	(	(	PUNCT
crln-7751	38	21	$	$	SYM
crln-7751	38	22	1,000	1,000	NUM
crln-7751	38	23	)	)	PUNCT
crln-7751	38	24	print	print	NOUN
crln-7751	38	25	four	four	NUM
crln-7751	38	26	large	large	ADJ
crln-7751	38	27	outdoor	outdoor	ADJ
crln-7751	38	28	ban­	ban­	NOUN
crln-7751	38	29	ners	ner	NOUN
crln-7751	38	30	(	(	PUNCT
crln-7751	38	31	350	350	NUM
crln-7751	38	32	dpi	dpi	NOUN
crln-7751	38	33	,	,	PUNCT
crln-7751	38	34	four­color	four­color	NOUN
crln-7751	38	35	“	"	PUNCT
crln-7751	38	36	billboard	billboard	NOUN
crln-7751	38	37	”	"	PUNCT
crln-7751	38	38	sized	sized	ADJ
crln-7751	38	39	printer	printer	NOUN
crln-7751	38	40	prints	print	NOUN
crln-7751	38	41	on	on	ADP
crln-7751	38	42	heavy	heavy	ADJ
crln-7751	38	43	weight	weight	NOUN
crln-7751	38	44	14	14	NUM
crln-7751	38	45	oz	oz	NOUN
crln-7751	38	46	.	.	PUNCT
crln-7751	38	47	nylon	nylon	NOUN
crln-7751	38	48	reinforced	reinforce	VERB
crln-7751	38	49	banner	banner	NOUN
crln-7751	38	50	material	material	NOUN
crln-7751	38	51	)	)	PUNCT
crln-7751	38	52	.	.	PUNCT
crln-7751	39	1	the	the	DET
crln-7751	39	2	cost	cost	NOUN
crln-7751	39	3	per	per	ADP
crln-7751	39	4	banner	banner	NOUN
crln-7751	39	5	is	be	AUX
crln-7751	39	6	approximately	approximately	ADV
crln-7751	39	7	$	$	SYM
crln-7751	39	8	250	250	NUM
crln-7751	39	9	.	.	PUNCT
crln-7751	40	1	•	•	NUM
crln-7751	40	2	(	(	PUNCT
crln-7751	40	3	$	$	SYM
crln-7751	40	4	500	500	NUM
crln-7751	40	5	)	)	PUNCT
crln-7751	40	6	purchase	purchase	VERB
crln-7751	40	7	two	two	NUM
crln-7751	40	8	indoor	indoor	ADJ
crln-7751	40	9	signhold­	signhold­	PROPN
crln-7751	40	10	ers	er	NOUN
crln-7751	40	11	for	for	ADP
crln-7751	40	12	interchangeable	interchangeable	ADJ
crln-7751	40	13	inserts	insert	NOUN
crln-7751	40	14	for	for	ADP
crln-7751	40	15	internal	internal	ADJ
crln-7751	40	16	signage	signage	NOUN
crln-7751	40	17	.	.	PUNCT
crln-7751	41	1	the	the	DET
crln-7751	41	2	cost	cost	NOUN
crln-7751	41	3	per	per	ADP
crln-7751	41	4	signholder	signholder	NOUN
crln-7751	41	5	is	be	AUX
crln-7751	41	6	$	$	SYM
crln-7751	41	7	250	250	NUM
crln-7751	41	8	.	.	PUNCT
crln-7751	42	1	•	•	NUM
crln-7751	42	2	(	(	PUNCT
crln-7751	42	3	$	$	SYM
crln-7751	42	4	400	400	NUM
crln-7751	42	5	)	)	PUNCT
crln-7751	42	6	create	create	VERB
crln-7751	42	7	and	and	CCONJ
crln-7751	42	8	print	print	NOUN
crln-7751	42	9	inserts	insert	NOUN
crln-7751	42	10	for	for	ADP
crln-7751	42	11	signholders	signholder	NOUN
crln-7751	42	12	to	to	PART
crln-7751	42	13	rotate	rotate	VERB
crln-7751	42	14	on	on	ADP
crln-7751	42	15	a	a	DET
crln-7751	42	16	regular	regular	ADJ
crln-7751	42	17	basis	basis	NOUN
crln-7751	42	18	.	.	PUNCT
crln-7751	43	1	this	this	DET
crln-7751	43	2	amount	amount	NOUN
crln-7751	43	3	reflects	reflect	VERB
crln-7751	43	4	the	the	DET
crln-7751	43	5	cost	cost	NOUN
crln-7751	43	6	of	of	ADP
crln-7751	43	7	eight	eight	NUM
crln-7751	43	8	signholders	signholder	NOUN
crln-7751	43	9	costing	cost	VERB
crln-7751	43	10	$	$	SYM
crln-7751	43	11	50	50	NUM
crln-7751	43	12	each	each	PRON
crln-7751	43	13	.	.	PUNCT
crln-7751	44	1	•	•	NUM
crln-7751	44	2	(	(	PUNCT
crln-7751	44	3	$	$	SYM
crln-7751	44	4	400	400	NUM
crln-7751	44	5	)	)	PUNCT
crln-7751	44	6	printing	print	VERB
crln-7751	44	7	custom	custom	NOUN
crln-7751	44	8	stickers	sticker	NOUN
crln-7751	44	9	for	for	ADP
crln-7751	44	10	a	a	DET
crln-7751	44	11	12­week	12­week	NUM
crln-7751	44	12	teaser	teaser	NOUN
crln-7751	44	13	campaign	campaign	NOUN
crln-7751	44	14	;	;	PUNCT
crln-7751	44	15	cost	cost	VERB
crln-7751	44	16	for	for	ADP
crln-7751	44	17	2,000	2,000	NUM
crln-7751	44	18	stickers	sticker	NOUN
crln-7751	44	19	.	.	PUNCT
crln-7751	45	1	•	•	NUM
crln-7751	45	2	(	(	PUNCT
crln-7751	45	3	$	$	SYM
crln-7751	45	4	750	750	NUM
crln-7751	45	5	)	)	PUNCT
crln-7751	45	6	promotional	promotional	ADJ
crln-7751	45	7	items	item	NOUN
crln-7751	45	8	:	:	PUNCT
crln-7751	45	9	printing	print	VERB
crln-7751	45	10	500	500	NUM
crln-7751	45	11	promotional	promotional	ADJ
crln-7751	45	12	mouse	mouse	NOUN
crln-7751	45	13	pads	pad	NOUN
crln-7751	45	14	with	with	ADP
crln-7751	45	15	the	the	DET
crln-7751	45	16	library	library	PROPN
crln-7751	45	17	web	web	NOUN
crln-7751	45	18	address	address	NOUN
crln-7751	45	19	and	and	CCONJ
crln-7751	45	20	new	new	ADJ
crln-7751	45	21	logo	logo	NOUN
crln-7751	45	22	/	/	SYM
crln-7751	45	23	tagline	tagline	NOUN
crln-7751	45	24	.	.	PUNCT
crln-7751	46	1	each	each	DET
crln-7751	46	2	mouse	mouse	NOUN
crln-7751	46	3	pad	pad	NOUN
crln-7751	46	4	would	would	AUX
crln-7751	46	5	cost	cost	VERB
crln-7751	46	6	$	$	SYM
crln-7751	46	7	1.50	1.50	NUM
crln-7751	46	8	.	.	PUNCT
crln-7751	47	1	•	•	NUM
crln-7751	47	2	(	(	PUNCT
crln-7751	47	3	$	$	SYM
crln-7751	47	4	500	500	NUM
crln-7751	47	5	)	)	PUNCT
crln-7751	47	6	promotional	promotional	ADJ
crln-7751	47	7	items	item	NOUN
crln-7751	47	8	:	:	PUNCT
crln-7751	47	9	print	print	VERB
crln-7751	47	10	200	200	NUM
crln-7751	47	11	promotional	promotional	ADJ
crln-7751	47	12	12­cd	12­cd	NUM
crln-7751	47	13	holder	holder	NOUN
crln-7751	47	14	cases	case	NOUN
crln-7751	47	15	(	(	PUNCT
crln-7751	47	16	denier	denier	ADJ
crln-7751	47	17	vylon	vylon	NOUN
crln-7751	47	18	case	case	NOUN
crln-7751	47	19	)	)	PUNCT
crln-7751	47	20	with	with	ADP
crln-7751	47	21	library	library	NOUN
crln-7751	47	22	web	web	NOUN
crln-7751	47	23	address	address	NOUN
crln-7751	47	24	,	,	PUNCT
crln-7751	47	25	logo	logo	NOUN
crln-7751	47	26	/	/	SYM
crln-7751	47	27	tagline	tagline	NOUN
crln-7751	47	28	.	.	PUNCT
crln-7751	48	1	each	each	DET
crln-7751	48	2	cd	cd	PROPN
crln-7751	48	3	holder	holder	NOUN
crln-7751	48	4	case	case	NOUN
crln-7751	48	5	would	would	AUX
crln-7751	48	6	cost	cost	VERB
crln-7751	48	7	$	$	SYM
crln-7751	48	8	2.50	2.50	NUM
crln-7751	48	9	.	.	PUNCT
crln-7751	49	1	•	•	NUM
crln-7751	49	2	(	(	PUNCT
crln-7751	49	3	$	$	SYM
crln-7751	49	4	240	240	NUM
crln-7751	49	5	)	)	PUNCT
crln-7751	49	6	promotional	promotional	ADJ
crln-7751	49	7	items	item	NOUN
crln-7751	49	8	:	:	PUNCT
crln-7751	49	9	purchase	purchase	VERB
crln-7751	49	10	200	200	NUM
crln-7751	49	11	custom	custom	NOUN
crln-7751	49	12	“	"	PUNCT
crln-7751	49	13	stress	stress	NOUN
crln-7751	49	14	balls	ball	NOUN
crln-7751	49	15	”	"	PUNCT
crln-7751	49	16	with	with	ADP
crln-7751	49	17	library	library	NOUN
crln-7751	49	18	web	web	NOUN
crln-7751	49	19	address	address	NOUN
crln-7751	49	20	and	and	CCONJ
crln-7751	49	21	logo	logo	NOUN
crln-7751	49	22	/	/	SYM
crln-7751	49	23	tagline	tagline	NOUN
crln-7751	49	24	.	.	PUNCT
crln-7751	50	1	each	each	DET
crln-7751	50	2	stress	stress	NOUN
crln-7751	50	3	ball	ball	NOUN
crln-7751	50	4	would	would	AUX
crln-7751	50	5	cost	cost	VERB
crln-7751	50	6	$	$	SYM
crln-7751	50	7	1.20	1.20	NUM
crln-7751	50	8	.	.	PUNCT
crln-7751	51	1	•	•	NUM
crln-7751	51	2	(	(	PUNCT
crln-7751	51	3	$	$	SYM
crln-7751	51	4	375	375	NUM
crln-7751	51	5	)	)	PUNCT
crln-7751	51	6	promotional	promotional	ADJ
crln-7751	51	7	items	item	NOUN
crln-7751	51	8	:	:	PUNCT
crln-7751	51	9	purchase	purchase	NOUN
crln-7751	51	10	500	500	NUM
crln-7751	51	11	tri­highlighters	tri­highlighter	NOUN
crln-7751	51	12	with	with	ADP
crln-7751	51	13	library	library	NOUN
crln-7751	51	14	web	web	NOUN
crln-7751	51	15	ad­	ad­	PROPN
crln-7751	51	16	dress	dress	PROPN
crln-7751	51	17	,	,	PUNCT
crln-7751	51	18	logo	logo	NOUN
crln-7751	51	19	/	/	SYM
crln-7751	51	20	tagline	tagline	NOUN
crln-7751	51	21	.	.	PUNCT
crln-7751	52	1	each	each	DET
crln-7751	52	2	highlighter	highlighter	NOUN
crln-7751	52	3	would	would	AUX
crln-7751	52	4	cost	cost	VERB
crln-7751	52	5	$	$	SYM
crln-7751	52	6	0.75	0.75	NUM
crln-7751	52	7	.	.	PUNCT
crln-7751	53	1	c&rl	c&rl	PROPN
crln-7751	53	2	news	news	PROPN
crln-7751	53	3	february	february	PROPN
crln-7751	53	4	2007	2007	NUM
crln-7751	53	5	94	94	NUM
crln-7751	53	6	ongoing	ongoing	ADJ
crln-7751	53	7	measurement	measurement	NOUN
crln-7751	53	8	for	for	ADP
crln-7751	53	9	all	all	DET
crln-7751	53	10	activities	activity	NOUN
crln-7751	53	11	to	to	PART
crln-7751	53	12	be	be	AUX
crln-7751	53	13	successful	successful	ADJ
crln-7751	53	14	in	in	ADP
crln-7751	53	15	the	the	DET
crln-7751	53	16	long­	long­	ADJ
crln-7751	53	17	term	term	NOUN
crln-7751	53	18	,	,	PUNCT
crln-7751	53	19	the	the	DET
crln-7751	53	20	marketing	marketing	NOUN
crln-7751	53	21	and	and	CCONJ
crln-7751	53	22	outreach	outreach	NOUN
crln-7751	53	23	plan	plan	NOUN
crln-7751	53	24	should	should	AUX
crln-7751	53	25	remain	remain	VERB
crln-7751	53	26	flexible	flexible	ADJ
crln-7751	53	27	and	and	CCONJ
crln-7751	53	28	dynamic	dynamic	ADJ
crln-7751	53	29	.	.	PUNCT
crln-7751	54	1	although	although	SCONJ
crln-7751	54	2	the	the	DET
crln-7751	54	3	plan	plan	NOUN
crln-7751	54	4	provides	provide	VERB
crln-7751	54	5	an	an	DET
crln-7751	54	6	essential	essential	ADJ
crln-7751	54	7	road	road	NOUN
crln-7751	54	8	map	map	NOUN
crln-7751	54	9	for	for	ADP
crln-7751	54	10	out­	out­	NOUN
crln-7751	54	11	lining	line	VERB
crln-7751	54	12	outreach	outreach	NOUN
crln-7751	54	13	goals	goal	NOUN
crln-7751	54	14	and	and	CCONJ
crln-7751	54	15	how	how	SCONJ
crln-7751	54	16	to	to	PART
crln-7751	54	17	achieve	achieve	VERB
crln-7751	54	18	them	they	PRON
crln-7751	54	19	,	,	PUNCT
crln-7751	54	20	it	it	PRON
crln-7751	54	21	should	should	AUX
crln-7751	54	22	grow	grow	VERB
crln-7751	54	23	and	and	CCONJ
crln-7751	54	24	change	change	VERB
crln-7751	54	25	as	as	SCONJ
crln-7751	54	26	ap­	ap­	PROPN
crln-7751	54	27	proaches	proache	NOUN
crln-7751	54	28	are	be	AUX
crln-7751	54	29	measured	measure	VERB
crln-7751	54	30	and	and	CCONJ
crln-7751	54	31	studied	study	VERB
crln-7751	54	32	.	.	PUNCT
crln-7751	55	1	in	in	ADP
crln-7751	55	2	this	this	DET
crln-7751	55	3	way	way	NOUN
crln-7751	55	4	,	,	PUNCT
crln-7751	55	5	unsuccessful	unsuccessful	ADJ
crln-7751	55	6	ideas	idea	NOUN
crln-7751	55	7	can	can	AUX
crln-7751	55	8	be	be	AUX
crln-7751	55	9	removed	remove	VERB
crln-7751	55	10	and	and	CCONJ
crln-7751	55	11	abandoned	abandon	VERB
crln-7751	55	12	,	,	PUNCT
crln-7751	55	13	and	and	CCONJ
crln-7751	55	14	successful	successful	ADJ
crln-7751	55	15	ideas	idea	NOUN
crln-7751	55	16	offering	offer	VERB
crln-7751	55	17	the	the	DET
crln-7751	55	18	most	most	ADJ
crln-7751	55	19	“	"	PUNCT
crln-7751	55	20	bang	bang	NOUN
crln-7751	55	21	for	for	ADP
crln-7751	55	22	the	the	DET
crln-7751	55	23	buck	buck	NOUN
crln-7751	55	24	”	"	PUNCT
crln-7751	55	25	can	can	AUX
crln-7751	55	26	be	be	AUX
crln-7751	55	27	enhanced	enhance	VERB
crln-7751	55	28	and	and	CCONJ
crln-7751	55	29	broadened	broaden	VERB
crln-7751	55	30	.	.	PUNCT
crln-7751	56	1	to	to	PART
crln-7751	56	2	do	do	VERB
crln-7751	56	3	this	this	PRON
crln-7751	56	4	,	,	PUNCT
crln-7751	56	5	it	it	PRON
crln-7751	56	6	is	be	AUX
crln-7751	56	7	critical	critical	ADJ
crln-7751	56	8	for	for	SCONJ
crln-7751	56	9	ev­	ev­	X
crln-7751	56	10	ery	ery	PROPN
crln-7751	56	11	marketing	marketing	NOUN
crln-7751	56	12	and	and	CCONJ
crln-7751	56	13	outreach	outreach	NOUN
crln-7751	56	14	activity	activity	NOUN
crln-7751	56	15	to	to	PART
crln-7751	56	16	include	include	VERB
crln-7751	56	17	a	a	DET
crln-7751	56	18	method	method	NOUN
crln-7751	56	19	of	of	ADP
crln-7751	56	20	measurement	measurement	NOUN
crln-7751	56	21	and	and	CCONJ
crln-7751	56	22	evaluation	evaluation	NOUN
crln-7751	56	23	that	that	PRON
crln-7751	56	24	is	be	AUX
crln-7751	56	25	built	build	VERB
crln-7751	56	26	into	into	ADP
crln-7751	56	27	the	the	DET
crln-7751	56	28	front­end	front­end	NOUN
crln-7751	56	29	of	of	ADP
crln-7751	56	30	the	the	DET
crln-7751	56	31	activity	activity	NOUN
crln-7751	56	32	before	before	SCONJ
crln-7751	56	33	it	it	PRON
crln-7751	56	34	takes	take	VERB
crln-7751	56	35	place	place	NOUN
crln-7751	56	36	rather	rather	ADV
crln-7751	56	37	than	than	ADP
crln-7751	56	38	later	later	ADV
crln-7751	56	39	as	as	ADP
crln-7751	56	40	an	an	DET
crln-7751	56	41	afterthought	afterthought	NOUN
crln-7751	56	42	.	.	PUNCT
crln-7751	57	1	measurement	measurement	NOUN
crln-7751	57	2	and	and	CCONJ
crln-7751	57	3	evaluation	evaluation	NOUN
crln-7751	57	4	can	can	AUX
crln-7751	57	5	include	include	VERB
crln-7751	57	6	the	the	DET
crln-7751	57	7	following	follow	VERB
crln-7751	57	8	approaches	approach	NOUN
crln-7751	57	9	:	:	PUNCT
crln-7751	57	10	1	1	X
crln-7751	57	11	.	.	X
crln-7751	57	12	gathering	gather	VERB
crln-7751	57	13	user	user	NOUN
crln-7751	57	14	feedback	feedback	NOUN
crln-7751	57	15	on	on	ADP
crln-7751	57	16	the	the	DET
crln-7751	57	17	success	success	NOUN
crln-7751	57	18	of	of	ADP
crln-7751	57	19	library	library	ADJ
crln-7751	57	20	events	event	NOUN
crln-7751	57	21	through	through	ADP
crln-7751	57	22	a	a	DET
crln-7751	57	23	short	short	ADJ
crln-7751	57	24	entry	entry	NOUN
crln-7751	57	25	form	form	NOUN
crln-7751	57	26	for	for	ADP
crln-7751	57	27	a	a	DET
crln-7751	57	28	prize	prize	NOUN
crln-7751	57	29	drawing	drawing	NOUN
crln-7751	57	30	;	;	PUNCT
crln-7751	57	31	2	2	X
crln-7751	57	32	.	.	X
crln-7751	57	33	gathering	gather	VERB
crln-7751	57	34	details	detail	NOUN
crln-7751	57	35	on	on	ADP
crln-7751	57	36	how	how	SCONJ
crln-7751	57	37	users	user	NOUN
crln-7751	57	38	learned	learn	VERB
crln-7751	57	39	about	about	ADP
crln-7751	57	40	the	the	DET
crln-7751	57	41	library	library	NOUN
crln-7751	57	42	through	through	ADP
crln-7751	57	43	online	online	NOUN
crln-7751	57	44	and	and	CCONJ
crln-7751	57	45	print	print	NOUN
crln-7751	57	46	sign­up	sign­up	NOUN
crln-7751	57	47	forms	form	NOUN
crln-7751	57	48	for	for	ADP
crln-7751	57	49	the	the	DET
crln-7751	57	50	e­newsletter	e­newsletter	NOUN
crln-7751	57	51	;	;	PUNCT
crln-7751	57	52	3	3	X
crln-7751	57	53	.	.	X
crln-7751	57	54	analyzing	analyzing	NOUN
crln-7751	57	55	opens	open	VERB
crln-7751	57	56	and	and	CCONJ
crln-7751	57	57	click­throughs	click­through	NOUN
crln-7751	57	58	for	for	ADP
crln-7751	57	59	the	the	DET
crln-7751	57	60	e­newsletter	e­newsletter	NOUN
crln-7751	57	61	to	to	PART
crln-7751	57	62	determine	determine	VERB
crln-7751	57	63	information	information	NOUN
crln-7751	57	64	of	of	ADP
crln-7751	57	65	use	use	NOUN
crln-7751	57	66	and	and	CCONJ
crln-7751	57	67	interest	interest	NOUN
crln-7751	57	68	;	;	PUNCT
crln-7751	57	69	4	4	X
crln-7751	57	70	.	.	X
crln-7751	57	71	regularly	regularly	ADV
crln-7751	57	72	surveying	survey	VERB
crln-7751	57	73	users	user	NOUN
crln-7751	57	74	through	through	ADP
crln-7751	57	75	easy	easy	ADJ
crln-7751	57	76	and	and	CCONJ
crln-7751	57	77	interactive	interactive	ADJ
crln-7751	57	78	questionnaires	questionnaire	NOUN
crln-7751	57	79	at	at	ADP
crln-7751	57	80	different	different	ADJ
crln-7751	57	81	library	library	NOUN
crln-7751	57	82	access	access	NOUN
crln-7751	57	83	points	point	NOUN
crln-7751	57	84	;	;	PUNCT
crln-7751	57	85	5	5	X
crln-7751	57	86	.	.	X
crln-7751	57	87	analyzing	analyze	VERB
crln-7751	57	88	web	web	NOUN
crln-7751	57	89	site	site	NOUN
crln-7751	57	90	traffic	traffic	NOUN
crln-7751	57	91	to	to	PART
crln-7751	57	92	specifi	specifi	PROPN
crln-7751	57	93	c	c	PROPN
crln-7751	57	94	pages	page	NOUN
crln-7751	57	95	or	or	CCONJ
crln-7751	57	96	domain	domain	NOUN
crln-7751	57	97	names	name	NOUN
crln-7751	57	98	created	create	VERB
crln-7751	57	99	for	for	ADP
crln-7751	57	100	targeted	target	VERB
crln-7751	57	101	marketing	marketing	NOUN
crln-7751	57	102	and	and	CCONJ
crln-7751	57	103	outreach	outreach	NOUN
crln-7751	57	104	activities	activity	NOUN
crln-7751	57	105	and	and	CCONJ
crln-7751	57	106	pro­	pro­	NOUN
crln-7751	57	107	moted	mote	VERB
crln-7751	57	108	through	through	ADP
crln-7751	57	109	marketing	marketing	NOUN
crln-7751	57	110	materials	material	NOUN
crln-7751	57	111	and	and	CCONJ
crln-7751	57	112	promotional	promotional	ADJ
crln-7751	57	113	items	item	NOUN
crln-7751	57	114	;	;	PUNCT
crln-7751	57	115	6	6	NUM
crln-7751	57	116	.	.	NUM
crln-7751	57	117	including	include	VERB
crln-7751	57	118	special	special	ADJ
crln-7751	57	119	offers	offer	NOUN
crln-7751	57	120	through	through	ADP
crln-7751	57	121	adver­	adver­	PROPN
crln-7751	57	122	tisements	tisement	NOUN
crln-7751	57	123	(	(	PUNCT
crln-7751	57	124	print	print	NOUN
crln-7751	57	125	and	and	CCONJ
crln-7751	57	126	online	online	NOUN
crln-7751	57	127	)	)	PUNCT
crln-7751	57	128	to	to	PART
crln-7751	57	129	determine	determine	VERB
crln-7751	57	130	and	and	CCONJ
crln-7751	57	131	analyze	analyze	VERB
crln-7751	57	132	response	response	NOUN
crln-7751	57	133	rates	rate	NOUN
crln-7751	57	134	related	relate	VERB
crln-7751	57	135	to	to	ADP
crln-7751	57	136	specifi	specifi	PROPN
crln-7751	57	137	c	c	PROPN
crln-7751	57	138	advertising	advertising	NOUN
crln-7751	57	139	venues	venue	NOUN
crln-7751	57	140	;	;	PUNCT
crln-7751	57	141	and	and	CCONJ
crln-7751	57	142	7	7	X
crln-7751	57	143	.	.	X
crln-7751	57	144	determining	determine	VERB
crln-7751	57	145	who	who	PRON
crln-7751	57	146	is	be	AUX
crln-7751	57	147	coming	come	VERB
crln-7751	57	148	to	to	ADP
crln-7751	57	149	the	the	DET
crln-7751	57	150	library	library	NOUN
crln-7751	57	151	and	and	CCONJ
crln-7751	57	152	why	why	SCONJ
crln-7751	57	153	with	with	ADP
crln-7751	57	154	first­time	first­time	ADJ
crln-7751	57	155	visitor	visitor	NOUN
crln-7751	57	156	ques­	ques­	PROPN
crln-7751	57	157	tionnaires	tionnaire	NOUN
crln-7751	57	158	that	that	PRON
crln-7751	57	159	can	can	AUX
crln-7751	57	160	be	be	AUX
crln-7751	57	161	turned	turn	VERB
crln-7751	57	162	in	in	ADP
crln-7751	57	163	to	to	ADP
crln-7751	57	164	library	library	ADJ
crln-7751	57	165	staff	staff	NOUN
crln-7751	57	166	for	for	ADP
crln-7751	57	167	assistance	assistance	NOUN
crln-7751	57	168	with	with	ADP
crln-7751	57	169	specific	specific	ADJ
crln-7751	57	170	services	service	NOUN
crln-7751	57	171	or	or	CCONJ
crln-7751	57	172	resources	resource	NOUN
crln-7751	57	173	.	.	PUNCT
crln-7751	58	1	gathering	gather	VERB
crln-7751	58	2	this	this	DET
crln-7751	58	3	type	type	NOUN
crln-7751	58	4	of	of	ADP
crln-7751	58	5	information	information	NOUN
crln-7751	58	6	not	not	PART
crln-7751	58	7	only	only	ADV
crln-7751	58	8	provides	provide	VERB
crln-7751	58	9	an	an	DET
crln-7751	58	10	invaluable	invaluable	ADJ
crln-7751	58	11	method	method	NOUN
crln-7751	58	12	for	for	ADP
crln-7751	58	13	refi	refi	NOUN
crln-7751	58	14	ning	ning	PROPN
crln-7751	58	15	outreach	outreach	NOUN
crln-7751	58	16	approaches	approach	NOUN
crln-7751	58	17	,	,	PUNCT
crln-7751	58	18	but	but	CCONJ
crln-7751	58	19	also	also	ADV
crln-7751	58	20	illustrates	illustrate	VERB
crln-7751	58	21	the	the	DET
crln-7751	58	22	value	value	NOUN
crln-7751	58	23	of	of	ADP
crln-7751	58	24	conducting	conduct	VERB
crln-7751	58	25	marketing	marketing	NOUN
crln-7751	58	26	and	and	CCONJ
crln-7751	58	27	outreach	outreach	NOUN
crln-7751	58	28	activities	activity	NOUN
crln-7751	58	29	in	in	ADP
crln-7751	58	30	the	the	DET
crln-7751	58	31	first	first	ADJ
crln-7751	58	32	place	place	NOUN
crln-7751	58	33	.	.	PUNCT
crln-7751	59	1	for	for	ADP
crln-7751	59	2	example	example	NOUN
crln-7751	59	3	,	,	PUNCT
crln-7751	59	4	if	if	SCONJ
crln-7751	59	5	surveys	survey	NOUN
crln-7751	59	6	show	show	VERB
crln-7751	59	7	that	that	SCONJ
crln-7751	59	8	20	20	NUM
crln-7751	59	9	percent	percent	NOUN
crln-7751	59	10	of	of	ADP
crln-7751	59	11	fi	fi	NOUN
crln-7751	59	12	rst­time	rst­time	NOUN
crln-7751	59	13	visi­	visi­	PROPN
crln-7751	59	14	tors	tor	NOUN
crln-7751	59	15	heard	hear	VERB
crln-7751	59	16	about	about	ADP
crln-7751	59	17	the	the	DET
crln-7751	59	18	library	library	NOUN
crln-7751	59	19	from	from	ADP
crln-7751	59	20	a	a	DET
crln-7751	59	21	welcome	welcome	ADJ
crln-7751	59	22	kit	kit	NOUN
crln-7751	59	23	produced	produce	VERB
crln-7751	59	24	for	for	ADP
crln-7751	59	25	new	new	ADJ
crln-7751	59	26	students	student	NOUN
crln-7751	59	27	,	,	PUNCT
crln-7751	59	28	then	then	ADV
crln-7751	59	29	the	the	DET
crln-7751	59	30	cost	cost	NOUN
crln-7751	59	31	of	of	ADP
crln-7751	59	32	that	that	DET
crln-7751	59	33	material	material	NOUN
crln-7751	59	34	can	can	AUX
crln-7751	59	35	be	be	AUX
crln-7751	59	36	justifi	justifi	NOUN
crln-7751	59	37	ed	ed	NOUN
crln-7751	59	38	.	.	PUNCT
crln-7751	60	1	furthermore	furthermore	ADV
crln-7751	60	2	,	,	PUNCT
crln-7751	60	3	if	if	SCONJ
crln-7751	60	4	surveys	survey	NOUN
crln-7751	60	5	show	show	VERB
crln-7751	60	6	that	that	SCONJ
crln-7751	60	7	most	most	ADJ
crln-7751	60	8	fi	fi	NOUN
crln-7751	60	9	rst­time	rst­time	NOUN
crln-7751	60	10	visitors	visitor	NOUN
crln-7751	60	11	returned	return	VERB
crln-7751	60	12	because	because	SCONJ
crln-7751	60	13	they	they	PRON
crln-7751	60	14	subscribed	subscribe	VERB
crln-7751	60	15	to	to	ADP
crln-7751	60	16	the	the	DET
crln-7751	60	17	e­	e­	NOUN
crln-7751	60	18	newsletter	newsletter	NOUN
crln-7751	60	19	and	and	CCONJ
crln-7751	60	20	read	read	VERB
crln-7751	60	21	about	about	ADP
crln-7751	60	22	upcoming	upcoming	ADJ
crln-7751	60	23	events	event	NOUN
crln-7751	60	24	or	or	CCONJ
crln-7751	60	25	new	new	ADJ
crln-7751	60	26	and	and	CCONJ
crln-7751	60	27	exciting	exciting	ADJ
crln-7751	60	28	additions	addition	NOUN
crln-7751	60	29	to	to	ADP
crln-7751	60	30	the	the	DET
crln-7751	60	31	collection	collection	NOUN
crln-7751	60	32	,	,	PUNCT
crln-7751	60	33	then	then	ADV
crln-7751	60	34	that	that	DET
crln-7751	60	35	activity	activity	NOUN
crln-7751	60	36	can	can	AUX
crln-7751	60	37	prove	prove	VERB
crln-7751	60	38	its	its	PRON
crln-7751	60	39	worth	worth	NOUN
crln-7751	60	40	.	.	PUNCT
crln-7751	61	1	taken	take	VERB
crln-7751	61	2	a	a	DET
crln-7751	61	3	step	step	NOUN
crln-7751	61	4	further	far	ADV
crln-7751	61	5	,	,	PUNCT
crln-7751	61	6	the	the	DET
crln-7751	61	7	library	library	NOUN
crln-7751	61	8	can	can	AUX
crln-7751	61	9	begin	begin	VERB
crln-7751	61	10	to	to	PART
crln-7751	61	11	determine	determine	VERB
crln-7751	61	12	a	a	DET
crln-7751	61	13	return	return	NOUN
crln-7751	61	14	on	on	ADP
crln-7751	61	15	investment	investment	NOUN
crln-7751	61	16	for	for	ADP
crln-7751	61	17	each	each	PRON
crln-7751	61	18	of	of	ADP
crln-7751	61	19	its	its	PRON
crln-7751	61	20	marketing	marketing	NOUN
crln-7751	61	21	and	and	CCONJ
crln-7751	61	22	outreach	outreach	NOUN
crln-7751	61	23	activities	activity	NOUN
crln-7751	61	24	.	.	PUNCT
crln-7751	62	1	the	the	DET
crln-7751	62	2	return	return	NOUN
crln-7751	62	3	on	on	ADP
crln-7751	62	4	investment	investment	NOUN
crln-7751	62	5	can	can	AUX
crln-7751	62	6	be	be	AUX
crln-7751	62	7	in	in	ADP
crln-7751	62	8	the	the	DET
crln-7751	62	9	form	form	NOUN
crln-7751	62	10	of	of	ADP
crln-7751	62	11	new	new	ADJ
crln-7751	62	12	users	user	NOUN
crln-7751	62	13	,	,	PUNCT
crln-7751	62	14	increased	increase	VERB
crln-7751	62	15	usage	usage	NOUN
crln-7751	62	16	of	of	ADP
crln-7751	62	17	library	library	NOUN
crln-7751	62	18	materi­	materi­	PROPN
crln-7751	62	19	als	als	PROPN
crln-7751	62	20	,	,	PUNCT
crln-7751	62	21	increased	increase	VERB
crln-7751	62	22	return	return	NOUN
crln-7751	62	23	visits	visit	NOUN
crln-7751	62	24	to	to	ADP
crln-7751	62	25	the	the	DET
crln-7751	62	26	library	library	NOUN
crln-7751	62	27	,	,	PUNCT
crln-7751	62	28	or	or	CCONJ
crln-7751	62	29	any	any	DET
crln-7751	62	30	other	other	ADJ
crln-7751	62	31	measure	measure	NOUN
crln-7751	62	32	to	to	PART
crln-7751	62	33	determine	determine	VERB
crln-7751	62	34	if	if	SCONJ
crln-7751	62	35	outreach	outreach	NOUN
crln-7751	62	36	efforts	effort	NOUN
crln-7751	62	37	are	be	AUX
crln-7751	62	38	indeed	indeed	ADV
crln-7751	62	39	serving	serve	VERB
crln-7751	62	40	the	the	DET
crln-7751	62	41	goals	goal	NOUN
crln-7751	62	42	and	and	CCONJ
crln-7751	62	43	objec­	objec­	ADJ
crln-7751	62	44	tives	tive	NOUN
crln-7751	62	45	of	of	ADP
crln-7751	62	46	the	the	DET
crln-7751	62	47	plan	plan	NOUN
crln-7751	62	48	.	.	PUNCT
crln-7751	63	1	for	for	SCONJ
crln-7751	63	2	goals	goal	NOUN
crln-7751	63	3	and	and	CCONJ
crln-7751	63	4	objectives	objective	NOUN
crln-7751	63	5	to	to	PART
crln-7751	63	6	be	be	AUX
crln-7751	63	7	effective	effective	ADJ
crln-7751	63	8	,	,	PUNCT
crln-7751	63	9	they	they	PRON
crln-7751	63	10	must	must	AUX
crln-7751	63	11	be	be	AUX
crln-7751	63	12	measurable	measurable	ADJ
crln-7751	63	13	;	;	PUNCT
crln-7751	63	14	and	and	CCONJ
crln-7751	63	15	any	any	DET
crln-7751	63	16	plan	plan	NOUN
crln-7751	63	17	that	that	PRON
crln-7751	63	18	does	do	AUX
crln-7751	63	19	not	not	PART
crln-7751	63	20	outline	outline	VERB
crln-7751	63	21	how	how	SCONJ
crln-7751	63	22	activities	activity	NOUN
crln-7751	63	23	will	will	AUX
crln-7751	63	24	be	be	AUX
crln-7751	63	25	measured	measure	VERB
crln-7751	63	26	will	will	AUX
crln-7751	63	27	struggle	struggle	VERB
crln-7751	63	28	to	to	PART
crln-7751	63	29	gather	gather	VERB
crln-7751	63	30	that	that	DET
crln-7751	63	31	data	datum	NOUN
crln-7751	63	32	later	later	ADV
crln-7751	63	33	.	.	PUNCT
crln-7751	64	1	february	february	NOUN
crln-7751	64	2	2007	2007	NUM
crln-7751	64	3	95	95	NUM
crln-7751	64	4	c&rl	c&rl	PROPN
crln-7751	64	5	news	news	NOUN