id	sid	tid	token	lemma	pos
crln-7905	1	1	dec07b.indd	dec07b.indd	PROPN
crln-7905	1	2	nancy	nancy	PROPN
crln-7905	1	3	f.	f.	PROPN
crln-7905	1	4	stimson	stimson	PROPN
crln-7905	1	5	library	library	PROPN
crln-7905	1	6	change	change	NOUN
crln-7905	1	7	as	as	ADP
crln-7905	1	8	a	a	DET
crln-7905	1	9	branding	branding	NOUN
crln-7905	1	10	opportunity	opportunity	NOUN
crln-7905	1	11	connect	connect	NOUN
crln-7905	1	12	,	,	PUNCT
crln-7905	1	13	reflect	reflect	VERB
crln-7905	1	14	,	,	PUNCT
crln-7905	1	15	research	research	NOUN
crln-7905	1	16	,	,	PUNCT
crln-7905	1	17	discover	discover	VERB
crln-7905	1	18	prominent	prominent	ADJ
crln-7905	1	19	library	library	NOUN
crln-7905	1	20	changes	change	NOUN
crln-7905	1	21	,	,	PUNCT
crln-7905	1	22	such	such	ADJ
crln-7905	1	23	as	as	ADP
crln-7905	1	24	a	a	DET
crln-7905	1	25	building	building	NOUN
crln-7905	1	26	renovation	renovation	NOUN
crln-7905	1	27	,	,	PUNCT
crln-7905	1	28	provide	provide	VERB
crln-7905	1	29	the	the	DET
crln-7905	1	30	perfect	perfect	ADJ
crln-7905	1	31	opportunity	opportunity	NOUN
crln-7905	1	32	to	to	PART
crln-7905	1	33	re­examine	re­examine	VERB
crln-7905	1	34	the	the	DET
crln-7905	1	35	library	library	NOUN
crln-7905	1	36	“	"	PUNCT
crln-7905	1	37	brand	brand	NOUN
crln-7905	1	38	.	.	PUNCT
crln-7905	1	39	”	"	PUNCT
crln-7905	2	1	the	the	DET
crln-7905	2	2	promotion	promotion	NOUN
crln-7905	2	3	and	and	CCONJ
crln-7905	2	4	publicity	publicity	NOUN
crln-7905	2	5	associated	associate	VERB
crln-7905	2	6	with	with	ADP
crln-7905	2	7	big	big	ADJ
crln-7905	2	8	library	library	ADJ
crln-7905	2	9	changes	change	NOUN
crln-7905	2	10	of	of	ADP
crln-7905	2	11	any	any	DET
crln-7905	2	12	kind	kind	NOUN
crln-7905	2	13	put	put	VERB
crln-7905	2	14	the	the	DET
crln-7905	2	15	spot­	spot­	NOUN
crln-7905	2	16	light	light	NOUN
crln-7905	2	17	on	on	ADP
crln-7905	2	18	the	the	DET
crln-7905	2	19	library	library	NOUN
crln-7905	2	20	.	.	PUNCT
crln-7905	3	1	this	this	PRON
crln-7905	3	2	is	be	AUX
crln-7905	3	3	a	a	DET
crln-7905	3	4	good	good	ADJ
crln-7905	3	5	time	time	NOUN
crln-7905	3	6	for	for	SCONJ
crln-7905	3	7	library	library	ADJ
crln-7905	3	8	staff	staff	NOUN
crln-7905	3	9	to	to	PART
crln-7905	3	10	examine	examine	VERB
crln-7905	3	11	the	the	DET
crln-7905	3	12	library	library	NOUN
crln-7905	3	13	’s	’s	PART
crln-7905	3	14	image	image	NOUN
crln-7905	3	15	,	,	PUNCT
crln-7905	3	16	identify	identify	VERB
crln-7905	3	17	its	its	PRON
crln-7905	3	18	strengths	strength	NOUN
crln-7905	3	19	,	,	PUNCT
crln-7905	3	20	and	and	CCONJ
crln-7905	3	21	try	try	VERB
crln-7905	3	22	to	to	PART
crln-7905	3	23	position	position	VERB
crln-7905	3	24	the	the	DET
crln-7905	3	25	library	library	NOUN
crln-7905	3	26	,	,	PUNCT
crln-7905	3	27	relative	relative	ADJ
crln-7905	3	28	to	to	ADP
crln-7905	3	29	the	the	DET
crln-7905	3	30	competition	competition	NOUN
crln-7905	3	31	(	(	PUNCT
crln-7905	3	32	other	other	ADJ
crln-7905	3	33	information	information	NOUN
crln-7905	3	34	resources	resource	NOUN
crln-7905	3	35	and	and	CCONJ
crln-7905	3	36	services	service	NOUN
crln-7905	3	37	)	)	PUNCT
crln-7905	3	38	favor­	favor­	VERB
crln-7905	3	39	ably	ably	ADV
crln-7905	3	40	in	in	ADP
crln-7905	3	41	library	library	ADJ
crln-7905	3	42	users	user	NOUN
crln-7905	3	43	’	’	PART
crln-7905	3	44	minds	mind	NOUN
crln-7905	3	45	.	.	PUNCT
crln-7905	4	1	in	in	ADP
crln-7905	4	2	the	the	DET
crln-7905	4	3	case	case	NOUN
crln-7905	4	4	of	of	ADP
crln-7905	4	5	a	a	DET
crln-7905	4	6	building	building	NOUN
crln-7905	4	7	renovation	renovation	NOUN
crln-7905	4	8	,	,	PUNCT
crln-7905	4	9	the	the	DET
crln-7905	4	10	branding	branding	NOUN
crln-7905	4	11	process	process	NOUN
crln-7905	4	12	can	can	AUX
crln-7905	4	13	also	also	ADV
crln-7905	4	14	influence	influence	VERB
crln-7905	4	15	decision­making	decision­make	VERB
crln-7905	4	16	regarding	regard	VERB
crln-7905	4	17	new	new	ADJ
crln-7905	4	18	building	building	NOUN
crln-7905	4	19	spaces	space	NOUN
crln-7905	4	20	,	,	PUNCT
crln-7905	4	21	library	library	NOUN
crln-7905	4	22	services	service	NOUN
crln-7905	4	23	,	,	PUNCT
crln-7905	4	24	and	and	CCONJ
crln-7905	4	25	collections	collection	NOUN
crln-7905	4	26	.	.	PUNCT
crln-7905	5	1	in	in	ADP
crln-7905	5	2	december	december	PROPN
crln-7905	5	3	2004	2004	NUM
crln-7905	5	4	,	,	PUNCT
crln-7905	5	5	the	the	DET
crln-7905	5	6	biomedical	biomedical	ADJ
crln-7905	5	7	library	library	NOUN
crln-7905	5	8	at	at	ADP
crln-7905	5	9	the	the	DET
crln-7905	5	10	university	university	NOUN
crln-7905	5	11	of	of	ADP
crln-7905	5	12	california­san	california­san	PROPN
crln-7905	5	13	diego	diego	PROPN
crln-7905	5	14	(	(	PUNCT
crln-7905	5	15	ucsd	ucsd	PROPN
crln-7905	5	16	)	)	PUNCT
crln-7905	5	17	moved	move	VERB
crln-7905	5	18	from	from	ADP
crln-7905	5	19	its	its	PRON
crln-7905	5	20	permanent	permanent	ADJ
crln-7905	5	21	location	location	NOUN
crln-7905	5	22	near	near	ADP
crln-7905	5	23	the	the	DET
crln-7905	5	24	medical	medical	ADJ
crln-7905	5	25	and	and	CCONJ
crln-7905	5	26	pharmacy	pharmacy	NOUN
crln-7905	5	27	schools	school	NOUN
crln-7905	5	28	,	,	PUNCT
crln-7905	5	29	home	home	ADV
crln-7905	5	30	of	of	ADP
crln-7905	5	31	many	many	ADJ
crln-7905	5	32	of	of	ADP
crln-7905	5	33	the	the	DET
crln-7905	5	34	library	library	NOUN
crln-7905	5	35	’s	’s	PART
crln-7905	5	36	primary	primary	ADJ
crln-7905	5	37	clien­	clien­	PROPN
crln-7905	5	38	tele	tele	PROPN
crln-7905	5	39	,	,	PUNCT
crln-7905	5	40	to	to	ADP
crln-7905	5	41	the	the	DET
crln-7905	5	42	main	main	ADJ
crln-7905	5	43	library	library	NOUN
crln-7905	5	44	for	for	ADP
crln-7905	5	45	the	the	DET
crln-7905	5	46	duration	duration	NOUN
crln-7905	5	47	of	of	ADP
crln-7905	5	48	a	a	DET
crln-7905	5	49	renovation	renovation	NOUN
crln-7905	5	50	and	and	CCONJ
crln-7905	5	51	expansion	expansion	NOUN
crln-7905	5	52	project	project	NOUN
crln-7905	5	53	,	,	PUNCT
crln-7905	5	54	which	which	PRON
crln-7905	5	55	lasted	last	VERB
crln-7905	5	56	until	until	ADP
crln-7905	5	57	august	august	PROPN
crln-7905	5	58	2006	2006	NUM
crln-7905	5	59	.	.	PUNCT
crln-7905	6	1	journal	journal	NOUN
crln-7905	6	2	and	and	CCONJ
crln-7905	6	3	book	book	NOUN
crln-7905	6	4	collections	collection	NOUN
crln-7905	6	5	,	,	PUNCT
crln-7905	6	6	equipment	equipment	NOUN
crln-7905	6	7	,	,	PUNCT
crln-7905	6	8	and	and	CCONJ
crln-7905	6	9	staff	staff	NOUN
crln-7905	6	10	were	be	AUX
crln-7905	6	11	all	all	PRON
crln-7905	6	12	moved	move	VERB
crln-7905	6	13	to	to	ADP
crln-7905	6	14	the	the	DET
crln-7905	6	15	temporary	temporary	ADJ
crln-7905	6	16	location	location	NOUN
crln-7905	6	17	.	.	PUNCT
crln-7905	7	1	during	during	ADP
crln-7905	7	2	the	the	DET
crln-7905	7	3	temporary	temporary	ADJ
crln-7905	7	4	relocation	relocation	NOUN
crln-7905	7	5	,	,	PUNCT
crln-7905	7	6	the	the	DET
crln-7905	7	7	staff	staff	NOUN
crln-7905	7	8	considered	consider	VERB
crln-7905	7	9	how	how	SCONJ
crln-7905	7	10	to	to	PART
crln-7905	7	11	identify	identify	VERB
crln-7905	7	12	and	and	CCONJ
crln-7905	7	13	promote	promote	VERB
crln-7905	7	14	the	the	DET
crln-7905	7	15	value	value	NOUN
crln-7905	7	16	of	of	ADP
crln-7905	7	17	the	the	DET
crln-7905	7	18	library	library	NOUN
crln-7905	7	19	,	,	PUNCT
crln-7905	7	20	physical	physical	ADJ
crln-7905	7	21	and	and	CCONJ
crln-7905	7	22	virtual	virtual	ADJ
crln-7905	7	23	,	,	PUNCT
crln-7905	7	24	old	old	ADJ
crln-7905	7	25	and	and	CCONJ
crln-7905	7	26	new	new	ADJ
crln-7905	7	27	.	.	PUNCT
crln-7905	8	1	was	be	AUX
crln-7905	8	2	the	the	DET
crln-7905	8	3	library	library	NOUN
crln-7905	8	4	still	still	ADV
crln-7905	8	5	relevant	relevant	ADJ
crln-7905	8	6	to	to	ADP
crln-7905	8	7	library	library	NOUN
crln-7905	8	8	users	user	NOUN
crln-7905	8	9	?	?	PUNCT
crln-7905	9	1	in	in	ADP
crln-7905	9	2	the	the	DET
crln-7905	9	3	age	age	NOUN
crln-7905	9	4	of	of	ADP
crln-7905	9	5	google	google	PROPN
crln-7905	9	6	,	,	PUNCT
crln-7905	9	7	why	why	SCONJ
crln-7905	9	8	would	would	AUX
crln-7905	9	9	users	user	NOUN
crln-7905	9	10	choose	choose	VERB
crln-7905	9	11	to	to	PART
crln-7905	9	12	use	use	VERB
crln-7905	9	13	the	the	DET
crln-7905	9	14	new	new	ADJ
crln-7905	9	15	library	library	NOUN
crln-7905	9	16	(	(	PUNCT
crln-7905	9	17	or	or	CCONJ
crln-7905	9	18	its	its	PRON
crln-7905	9	19	web	web	NOUN
crln-7905	9	20	site	site	NOUN
crln-7905	9	21	)	)	PUNCT
crln-7905	9	22	instead	instead	ADV
crln-7905	9	23	of	of	ADP
crln-7905	9	24	the	the	DET
crln-7905	9	25	competition	competition	NOUN
crln-7905	9	26	(	(	PUNCT
crln-7905	9	27	google	google	PROPN
crln-7905	9	28	,	,	PUNCT
crln-7905	9	29	other	other	ADJ
crln-7905	9	30	libraries	library	NOUN
crln-7905	9	31	,	,	PUNCT
crln-7905	9	32	bookstores	bookstore	NOUN
crln-7905	9	33	,	,	PUNCT
crln-7905	9	34	etc	etc	X
crln-7905	9	35	.	.	X
crln-7905	9	36	)	)	PUNCT
crln-7905	9	37	?	?	PUNCT
crln-7905	10	1	why	why	SCONJ
crln-7905	10	2	should	should	AUX
crln-7905	10	3	they	they	PRON
crln-7905	10	4	decide	decide	VERB
crln-7905	10	5	to	to	PART
crln-7905	10	6	visit	visit	VERB
crln-7905	10	7	the	the	DET
crln-7905	10	8	physical	physical	ADJ
crln-7905	10	9	library	library	NOUN
crln-7905	10	10	instead	instead	ADV
crln-7905	10	11	of	of	ADP
crln-7905	10	12	just	just	ADV
crln-7905	10	13	searching	search	VERB
crln-7905	10	14	online	online	ADV
crln-7905	10	15	?	?	PUNCT
crln-7905	11	1	the	the	DET
crln-7905	11	2	library	library	ADJ
crln-7905	11	3	staff	staff	NOUN
crln-7905	11	4	considered	consider	VERB
crln-7905	11	5	these	these	DET
crln-7905	11	6	issues	issue	NOUN
crln-7905	11	7	and	and	CCONJ
crln-7905	11	8	iden­	iden­	VERB
crln-7905	11	9	tified	tifie	VERB
crln-7905	11	10	the	the	DET
crln-7905	11	11	library	library	NOUN
crln-7905	11	12	’s	’s	PART
crln-7905	11	13	strengths	strength	NOUN
crln-7905	11	14	,	,	PUNCT
crln-7905	11	15	which	which	PRON
crln-7905	11	16	became	become	VERB
crln-7905	11	17	the	the	DET
crln-7905	11	18	core	core	NOUN
crln-7905	11	19	of	of	ADP
crln-7905	11	20	the	the	DET
crln-7905	11	21	library	library	NOUN
crln-7905	11	22	“	"	PUNCT
crln-7905	11	23	brand	brand	NOUN
crln-7905	11	24	.	.	PUNCT
crln-7905	11	25	”	"	PUNCT
crln-7905	12	1	what	what	PRON
crln-7905	12	2	is	be	AUX
crln-7905	12	3	a	a	DET
crln-7905	12	4	library	library	ADJ
crln-7905	12	5	brand	brand	NOUN
crln-7905	12	6	?	?	PUNCT
crln-7905	13	1	a	a	DET
crln-7905	13	2	library	library	NOUN
crln-7905	13	3	brand	brand	NOUN
crln-7905	13	4	has	have	AUX
crln-7905	13	5	been	be	AUX
crln-7905	13	6	defined	define	VERB
crln-7905	13	7	as	as	ADP
crln-7905	13	8	“	"	PUNCT
crln-7905	13	9	all	all	DET
crln-7905	13	10	the	the	DET
crln-7905	13	11	things	thing	NOUN
crln-7905	13	12	that	that	PRON
crln-7905	13	13	come	come	VERB
crln-7905	13	14	to	to	ADP
crln-7905	13	15	mind	mind	VERB
crln-7905	13	16	,	,	PUNCT
crln-7905	13	17	all	all	DET
crln-7905	13	18	the	the	DET
crln-7905	13	19	expectations	expectation	NOUN
crln-7905	13	20	they	they	PRON
crln-7905	13	21	have	have	VERB
crln-7905	13	22	,	,	PUNCT
crln-7905	13	23	when	when	SCONJ
crln-7905	13	24	they	they	PRON
crln-7905	13	25	hear	hear	VERB
crln-7905	13	26	the	the	DET
crln-7905	13	27	word	word	NOUN
crln-7905	13	28	library	library	NOUN
crln-7905	13	29	,	,	PUNCT
crln-7905	13	30	and	and	CCONJ
crln-7905	13	31	how	how	SCONJ
crln-7905	13	32	you	you	PRON
crln-7905	13	33	wish	wish	VERB
crln-7905	13	34	people	people	NOUN
crln-7905	13	35	to	to	PART
crln-7905	13	36	perceive	perceive	VERB
crln-7905	13	37	your	your	PRON
crln-7905	13	38	library	library	NOUN
crln-7905	13	39	.	.	PUNCT
crln-7905	14	1	the	the	DET
crln-7905	14	2	former	former	ADJ
crln-7905	14	3	is	be	AUX
crln-7905	14	4	referred	refer	VERB
crln-7905	14	5	to	to	ADP
crln-7905	14	6	as	as	ADP
crln-7905	14	7	brand	brand	NOUN
crln-7905	14	8	identity	identity	NOUN
crln-7905	14	9	and	and	CCONJ
crln-7905	14	10	the	the	DET
crln-7905	14	11	latter	latter	ADJ
crln-7905	14	12	as	as	ADP
crln-7905	14	13	brand	brand	NOUN
crln-7905	14	14	aspiration.1	aspiration.1	PROPN
crln-7905	14	15	having	have	VERB
crln-7905	14	16	a	a	DET
crln-7905	14	17	brand	brand	NOUN
crln-7905	14	18	creates	create	VERB
crln-7905	14	19	a	a	DET
crln-7905	14	20	choice	choice	NOUN
crln-7905	14	21	in	in	ADP
crln-7905	14	22	the	the	DET
crln-7905	14	23	mind	mind	NOUN
crln-7905	14	24	of	of	ADP
crln-7905	14	25	the	the	DET
crln-7905	14	26	user	user	NOUN
crln-7905	14	27	,	,	PUNCT
crln-7905	14	28	allowing	allow	VERB
crln-7905	14	29	people	people	NOUN
crln-7905	14	30	to	to	PART
crln-7905	14	31	distinguish	distinguish	VERB
crln-7905	14	32	between	between	ADP
crln-7905	14	33	your	your	PRON
crln-7905	14	34	library	library	NOUN
crln-7905	14	35	and	and	CCONJ
crln-7905	14	36	the	the	DET
crln-7905	14	37	competition	competition	NOUN
crln-7905	14	38	,	,	PUNCT
crln-7905	14	39	so	so	SCONJ
crln-7905	14	40	that	that	SCONJ
crln-7905	14	41	hopefully	hopefully	ADV
crln-7905	14	42	they	they	PRON
crln-7905	14	43	choose	choose	VERB
crln-7905	14	44	your	your	PRON
crln-7905	14	45	library	library	NOUN
crln-7905	14	46	.	.	PUNCT
crln-7905	15	1	a	a	DET
crln-7905	15	2	brand	brand	NOUN
crln-7905	15	3	can	can	AUX
crln-7905	15	4	also	also	ADV
crln-7905	15	5	be	be	AUX
crln-7905	15	6	viewed	view	VERB
crln-7905	15	7	as	as	ADP
crln-7905	15	8	“	"	PUNCT
crln-7905	15	9	a	a	DET
crln-7905	15	10	promise	promise	NOUN
crln-7905	15	11	that	that	SCONJ
crln-7905	15	12	an	an	DET
crln-7905	15	13	organization	organization	NOUN
crln-7905	15	14	makes	make	VERB
crln-7905	15	15	and	and	CCONJ
crln-7905	15	16	strives	strive	VERB
crln-7905	15	17	to	to	PART
crln-7905	15	18	keep	keep	VERB
crln-7905	15	19	.	.	PUNCT
crln-7905	15	20	”2	”2	PUNCT
crln-7905	16	1	sometimes	sometimes	ADV
crln-7905	16	2	the	the	DET
crln-7905	16	3	concept	concept	NOUN
crln-7905	16	4	of	of	ADP
crln-7905	16	5	branding	branding	NOUN
crln-7905	16	6	is	be	AUX
crln-7905	16	7	too	too	ADV
crln-7905	16	8	narrowly	narrowly	ADV
crln-7905	16	9	construed	construe	VERB
crln-7905	16	10	as	as	ADP
crln-7905	16	11	merely	merely	ADV
crln-7905	16	12	logo	logo	NOUN
crln-7905	16	13	develop­	develop­	NOUN
crln-7905	16	14	ment	ment	NOUN
crln-7905	16	15	and	and	CCONJ
crln-7905	16	16	matching	matching	NOUN
crln-7905	16	17	graphics	graphic	NOUN
crln-7905	16	18	.	.	PUNCT
crln-7905	17	1	the	the	DET
crln-7905	17	2	brand	brand	NOUN
crln-7905	17	3	ap­	ap­	NOUN
crln-7905	17	4	plies	ply	NOUN
crln-7905	17	5	to	to	ADP
crln-7905	17	6	all	all	DET
crln-7905	17	7	faces	face	NOUN
crln-7905	17	8	of	of	ADP
crln-7905	17	9	the	the	DET
crln-7905	17	10	library	library	NOUN
crln-7905	17	11	,	,	PUNCT
crln-7905	17	12	the	the	DET
crln-7905	17	13	web	web	NOUN
crln-7905	17	14	site	site	NOUN
crln-7905	17	15	as	as	ADV
crln-7905	17	16	well	well	ADV
crln-7905	17	17	as	as	ADP
crln-7905	17	18	the	the	DET
crln-7905	17	19	physical	physical	ADJ
crln-7905	17	20	library	library	NOUN
crln-7905	17	21	.	.	PUNCT
crln-7905	18	1	every	every	DET
crln-7905	18	2	library	library	NOUN
crln-7905	18	3	has	have	VERB
crln-7905	18	4	a	a	DET
crln-7905	18	5	brand	brand	NOUN
crln-7905	18	6	whether	whether	SCONJ
crln-7905	18	7	the	the	DET
crln-7905	18	8	library	library	NOUN
crln-7905	18	9	staff	staff	NOUN
crln-7905	18	10	realize	realize	VERB
crln-7905	18	11	it	it	PRON
crln-7905	18	12	or	or	CCONJ
crln-7905	18	13	not	not	PART
crln-7905	18	14	.	.	PUNCT
crln-7905	19	1	proactively	proactively	ADV
crln-7905	19	2	identifying	identify	VERB
crln-7905	19	3	and	and	CCONJ
crln-7905	19	4	crafting	craft	VERB
crln-7905	19	5	a	a	DET
crln-7905	19	6	library	library	NOUN
crln-7905	19	7	brand	brand	NOUN
crln-7905	19	8	is	be	AUX
crln-7905	19	9	important	important	ADJ
crln-7905	19	10	for	for	ADP
crln-7905	19	11	attracting	attract	VERB
crln-7905	19	12	and	and	CCONJ
crln-7905	19	13	retaining	retain	VERB
crln-7905	19	14	users	user	NOUN
crln-7905	19	15	,	,	PUNCT
crln-7905	19	16	and	and	CCONJ
crln-7905	19	17	assuring	assure	VERB
crln-7905	19	18	that	that	SCONJ
crln-7905	19	19	all	all	DET
crln-7905	19	20	library	library	ADJ
crln-7905	19	21	services	service	NOUN
crln-7905	19	22	and	and	CCONJ
crln-7905	19	23	resources	resource	NOUN
crln-7905	19	24	are	be	AUX
crln-7905	19	25	in	in	ADP
crln-7905	19	26	alignment	alignment	NOUN
crln-7905	19	27	with	with	ADP
crln-7905	19	28	library	library	ADJ
crln-7905	19	29	goals	goal	NOUN
crln-7905	19	30	and	and	CCONJ
crln-7905	19	31	values	value	NOUN
crln-7905	19	32	.	.	PUNCT
crln-7905	20	1	getting	get	VERB
crln-7905	20	2	up	up	ADP
crln-7905	20	3	to	to	PART
crln-7905	20	4	speed	speed	VERB
crln-7905	20	5	the	the	DET
crln-7905	20	6	first	first	ADJ
crln-7905	20	7	step	step	NOUN
crln-7905	20	8	in	in	ADP
crln-7905	20	9	the	the	DET
crln-7905	20	10	library	library	NOUN
crln-7905	20	11	’s	’s	PART
crln-7905	20	12	branding	branding	NOUN
crln-7905	20	13	pro­	pro­	PROPN
crln-7905	20	14	cess	cess	ADJ
crln-7905	20	15	was	be	AUX
crln-7905	20	16	to	to	PART
crln-7905	20	17	re­examine	re­examine	VERB
crln-7905	20	18	the	the	DET
crln-7905	20	19	library	library	ADJ
crln-7905	20	20	mission	mission	NOUN
crln-7905	20	21	statement	statement	NOUN
crln-7905	20	22	and	and	CCONJ
crln-7905	20	23	core	core	NOUN
crln-7905	20	24	values	value	NOUN
crln-7905	20	25	,	,	PUNCT
crln-7905	20	26	written	write	VERB
crln-7905	20	27	five	five	NUM
crln-7905	20	28	years	year	NOUN
crln-7905	20	29	before	before	ADV
crln-7905	20	30	but	but	CCONJ
crln-7905	20	31	still	still	ADV
crln-7905	20	32	largely	largely	ADV
crln-7905	20	33	up	up	ADP
crln-7905	20	34	to	to	ADP
crln-7905	20	35	date	date	NOUN
crln-7905	20	36	.	.	PUNCT
crln-7905	21	1	the	the	DET
crln-7905	21	2	mission	mission	NOUN
crln-7905	21	3	statement	statement	NOUN
crln-7905	21	4	simply	simply	ADV
crln-7905	21	5	says	say	VERB
crln-7905	21	6	:	:	PUNCT
crln-7905	21	7	“	"	PUNCT
crln-7905	21	8	to	to	PART
crln-7905	21	9	provide	provide	VERB
crln-7905	21	10	a	a	DET
crln-7905	21	11	gateway	gateway	NOUN
crln-7905	21	12	to	to	ADP
crln-7905	21	13	organized	organize	VERB
crln-7905	21	14	biomedical	biomedical	ADJ
crln-7905	21	15	informa­	informa­	PROPN
crln-7905	21	16	tion	tion	NOUN
crln-7905	21	17	in	in	ADP
crln-7905	21	18	support	support	NOUN
crln-7905	21	19	of	of	ADP
crln-7905	21	20	research	research	NOUN
crln-7905	21	21	,	,	PUNCT
crln-7905	21	22	education	education	NOUN
crln-7905	21	23	,	,	PUNCT
crln-7905	21	24	and	and	CCONJ
crln-7905	21	25	nancy	nancy	PROPN
crln-7905	21	26	f.	f.	PROPN
crln-7905	21	27	stimson	stimson	PROPN
crln-7905	21	28	is	be	AUX
crln-7905	21	29	outreach	outreach	NOUN
crln-7905	21	30	services	service	NOUN
crln-7905	21	31	librarian	librarian	NOUN
crln-7905	21	32	in	in	ADP
crln-7905	21	33	the	the	DET
crln-7905	21	34	biomedical	biomedical	ADJ
crln-7905	21	35	library	library	NOUN
crln-7905	21	36	at	at	ADP
crln-7905	21	37	the	the	DET
crln-7905	21	38	university	university	PROPN
crln-7905	21	39	of	of	ADP
crln-7905	21	40	california	california	PROPN
crln-7905	21	41	-	-	PUNCT
crln-7905	21	42	san	san	PROPN
crln-7905	21	43	diego	diego	PROPN
crln-7905	21	44	,	,	PUNCT
crln-7905	21	45	e	e	NOUN
crln-7905	21	46	-	-	NOUN
crln-7905	21	47	mail	mail	NOUN
crln-7905	21	48	:	:	PUNCT
crln-7905	21	49	nstimson@ucsd.edu	nstimson@ucsd.edu	PROPN
crln-7905	22	1	©	©	PROPN
crln-7905	22	2	2007	2007	NUM
crln-7905	22	3	nancy	nancy	PROPN
crln-7905	22	4	f.	f.	PROPN
crln-7905	22	5	stimson	stimson	PROPN
crln-7905	22	6	c&rl	c&rl	PROPN
crln-7905	22	7	news	news	PROPN
crln-7905	22	8	december	december	PROPN
crln-7905	22	9	2007	2007	NUM
crln-7905	22	10	694	694	NUM
crln-7905	22	11	mailto:nstimson@ucsd.edu	mailto:nstimson@ucsd.edu	PROPN
crln-7905	22	12	patient	patient	ADJ
crln-7905	22	13	care	care	NOUN
crln-7905	22	14	.	.	PUNCT
crln-7905	22	15	”	"	PUNCT
crln-7905	23	1	the	the	DET
crln-7905	23	2	values	value	NOUN
crln-7905	23	3	document	document	NOUN
crln-7905	23	4	informed	inform	VERB
crln-7905	23	5	the	the	DET
crln-7905	23	6	library	library	NOUN
crln-7905	23	7	branding	branding	NOUN
crln-7905	23	8	process	process	NOUN
crln-7905	23	9	by	by	ADP
crln-7905	23	10	organizing	organize	VERB
crln-7905	23	11	values	value	NOUN
crln-7905	23	12	pertaining	pertain	VERB
crln-7905	23	13	to	to	ADP
crln-7905	23	14	library	library	NOUN
crln-7905	23	15	and	and	CCONJ
crln-7905	23	16	information	information	NOUN
crln-7905	23	17	access	access	NOUN
crln-7905	23	18	,	,	PUNCT
crln-7905	23	19	staff	staff	NOUN
crln-7905	23	20	,	,	PUNCT
crln-7905	23	21	and	and	CCONJ
crln-7905	23	22	collections	collection	NOUN
crln-7905	23	23	in	in	ADP
crln-7905	23	24	terms	term	NOUN
crln-7905	23	25	of	of	ADP
crln-7905	23	26	what	what	PRON
crln-7905	23	27	“	"	PUNCT
crln-7905	23	28	our	our	PRON
crln-7905	23	29	users	user	NOUN
crln-7905	23	30	want	want	VERB
crln-7905	23	31	”	"	PUNCT
crln-7905	23	32	and	and	CCONJ
crln-7905	23	33	what	what	PRON
crln-7905	23	34	“	"	PUNCT
crln-7905	23	35	we	we	PRON
crln-7905	23	36	want	want	VERB
crln-7905	23	37	to	to	PART
crln-7905	23	38	be	be	AUX
crln-7905	23	39	seen	see	VERB
crln-7905	23	40	as	as	ADP
crln-7905	23	41	.	.	PUNCT
crln-7905	23	42	”	"	PUNCT
crln-7905	24	1	inquiries	inquiry	NOUN
crln-7905	24	2	were	be	AUX
crln-7905	24	3	sent	send	VERB
crln-7905	24	4	to	to	ADP
crln-7905	24	5	two	two	NUM
crln-7905	24	6	market­	market­	PROPN
crln-7905	25	1	i	i	PRON
crln-7905	25	2	n	n	VERB
crln-7905	25	3	g	g	NOUN
crln-7905	26	1	d	d	NOUN
crln-7905	26	2	i	i	PRON
crln-7905	26	3	s	s	VERB
crln-7905	26	4	c	c	NOUN
crln-7905	26	5	u	u	NOUN
crln-7905	26	6	s	s	X
crln-7905	26	7	s	s	X
crln-7905	26	8	i	i	NOUN
crln-7905	26	9	o	o	NOUN
crln-7905	26	10	n	n	CCONJ
crln-7905	26	11	g	g	NOUN
crln-7905	26	12	r	r	NOUN
crln-7905	26	13	o	o	NOUN
crln-7905	26	14	u	u	NOUN
crln-7905	26	15	p	p	X
crln-7905	26	16	s	s	PROPN
crln-7905	26	17	,	,	PUNCT
crln-7905	26	18	a	a	DET
crln-7905	26	19	c	c	NOUN
crln-7905	26	20	a	a	PRON
crln-7905	26	21	d	d	X
crln-7905	26	22	l	l	NOUN
crln-7905	27	1	i	i	NOUN
crln-7905	27	2	b	b	X
crln-7905	27	3	p	p	X
crln-7905	27	4	r	r	NOUN
crln-7905	27	5	(	(	PUNCT
crln-7905	27	6	a	a	DET
crln-7905	27	7	c	c	NOUN
crln-7905	27	8	a	a	PRON
crln-7905	27	9	d	d	X
crln-7905	27	10	e	e	NOUN
crln-7905	27	11	m	m	NOUN
crln-7905	27	12	i	i	NOUN
crln-7905	27	13	c	c	NOUN
crln-7905	27	14	p	p	NOUN
crln-7905	27	15	r	r	NOUN
crln-7905	27	16	@	@	ADP
crln-7905	27	17	a	a	DET
crln-7905	27	18	l	l	NOUN
crln-7905	27	19	a	a	NOUN
crln-7905	27	20	.	.	PUNCT
crln-7905	28	1	o	o	INTJ
crln-7905	28	2	rg	rg	INTJ
crln-7905	28	3	)	)	PUNCT
crln-7905	28	4	a	a	DET
crln-7905	28	5	n	n	NOUN
crln-7905	29	1	d	d	NOUN
crln-7905	29	2	m	m	NOUN
crln-7905	29	3	r	r	NOUN
crln-7905	29	4	k	k	NOUN
crln-7905	29	5	t	t	NOUN
crln-7905	29	6	l	l	NOUN
crln-7905	30	1	i	i	PRON
crln-7905	30	2	b	b	PROPN
crln-7905	30	3	(	(	PUNCT
crln-7905	30	4	mrktlib@listserv.louisville.edu	mrktlib@listserv.louisville.edu	PROPN
crln-7905	30	5	)	)	PUNCT
crln-7905	30	6	,	,	PUNCT
crln-7905	30	7	to	to	PART
crln-7905	30	8	elicit	elicit	VERB
crln-7905	30	9	ideas	idea	NOUN
crln-7905	30	10	and	and	CCONJ
crln-7905	30	11	experiences	experience	NOUN
crln-7905	30	12	from	from	ADP
crln-7905	30	13	other	other	ADJ
crln-7905	30	14	librar­	librar­	PROPN
crln-7905	30	15	ians	ians	PROPN
crln-7905	30	16	.	.	PUNCT
crln-7905	31	1	a	a	DET
crln-7905	31	2	literature	literature	NOUN
crln-7905	31	3	search	search	NOUN
crln-7905	31	4	revealed	reveal	VERB
crln-7905	31	5	numerous	numerous	ADJ
crln-7905	31	6	articles	article	NOUN
crln-7905	31	7	about	about	ADP
crln-7905	31	8	library	library	NOUN
crln-7905	31	9	branding	branding	NOUN
crln-7905	31	10	.	.	PUNCT
crln-7905	32	1	the	the	DET
crln-7905	32	2	special	special	ADJ
crln-7905	32	3	libraries	library	NOUN
crln-7905	32	4	association	association	NOUN
crln-7905	32	5	publication	publication	NOUN
crln-7905	32	6	,	,	PUNCT
crln-7905	32	7	informa­	informa­	PROPN
crln-7905	32	8	tion	tion	PROPN
crln-7905	32	9	outlook	outlook	NOUN
crln-7905	32	10	(	(	PUNCT
crln-7905	32	11	and	and	CCONJ
crln-7905	32	12	its	its	PRON
crln-7905	32	13	predecessor	predecessor	NOUN
crln-7905	32	14	,	,	PUNCT
crln-7905	32	15	special	special	ADJ
crln-7905	32	16	libraries	library	NOUN
crln-7905	32	17	)	)	PUNCT
crln-7905	32	18	,	,	PUNCT
crln-7905	32	19	has	have	AUX
crln-7905	32	20	published	publish	VERB
crln-7905	32	21	many	many	ADJ
crln-7905	32	22	articles	article	NOUN
crln-7905	32	23	on	on	ADP
crln-7905	32	24	this	this	DET
crln-7905	32	25	topic	topic	NOUN
crln-7905	32	26	.	.	PUNCT
crln-7905	33	1	more	more	ADJ
crln-7905	33	2	specific	specific	ADJ
crln-7905	33	3	articles	article	NOUN
crln-7905	33	4	include	include	VERB
crln-7905	33	5	brodsky	brodsky	PROPN
crln-7905	33	6	’s	’s	PART
crln-7905	33	7	article	article	NOUN
crln-7905	33	8	about	about	ADP
crln-7905	33	9	using	use	VERB
crln-7905	33	10	a	a	DET
crln-7905	33	11	new	new	ADJ
crln-7905	33	12	library	library	NOUN
crln-7905	33	13	building	building	NOUN
crln-7905	33	14	as	as	ADP
crln-7905	33	15	an	an	DET
crln-7905	33	16	opportunity	opportunity	NOUN
crln-7905	33	17	to	to	PART
crln-7905	33	18	market	market	VERB
crln-7905	33	19	the	the	DET
crln-7905	33	20	library,3	library,3	ADJ
crln-7905	33	21	and	and	CCONJ
crln-7905	33	22	an	an	DET
crln-7905	33	23	article	article	NOUN
crln-7905	33	24	by	by	ADP
crln-7905	33	25	simon	simon	PROPN
crln-7905	33	26	about	about	ADP
crln-7905	33	27	marketing	marketing	NOUN
crln-7905	33	28	libraries	library	NOUN
crln-7905	33	29	using	use	VERB
crln-7905	33	30	library	library	ADJ
crln-7905	33	31	spaces	space	NOUN
crln-7905	33	32	and	and	CCONJ
crln-7905	33	33	features	feature	NOUN
crln-7905	33	34	for	for	ADP
crln-7905	33	35	marketing	marketing	NOUN
crln-7905	33	36	purposes.4	purposes.4	PROPN
crln-7905	33	37	shill	shill	NOUN
crln-7905	33	38	and	and	CCONJ
crln-7905	33	39	tonner	tonner	NOUN
crln-7905	33	40	discussed	discuss	VERB
crln-7905	33	41	the	the	DET
crln-7905	33	42	impact	impact	NOUN
crln-7905	33	43	of	of	ADP
crln-7905	33	44	specifi	specifi	PROPN
crln-7905	33	45	c	c	PROPN
crln-7905	33	46	physical	physical	ADJ
crln-7905	33	47	improvements	improvement	NOUN
crln-7905	33	48	in	in	ADP
crln-7905	33	49	academic	academic	ADJ
crln-7905	33	50	librar­	librar­	ADJ
crln-7905	33	51	ies	ie	NOUN
crln-7905	33	52	on	on	ADP
crln-7905	33	53	the	the	DET
crln-7905	33	54	use	use	NOUN
crln-7905	33	55	of	of	ADP
crln-7905	33	56	those	those	DET
crln-7905	33	57	facilities.5	facilities.5	PROPN
crln-7905	33	58	franklin	franklin	PROPN
crln-7905	33	59	and	and	CCONJ
crln-7905	33	60	plum	plum	NOUN
crln-7905	33	61	,	,	PUNCT
crln-7905	33	62	in	in	ADP
crln-7905	33	63	their	their	PRON
crln-7905	33	64	study	study	NOUN
crln-7905	33	65	of	of	ADP
crln-7905	33	66	academic	academic	ADJ
crln-7905	33	67	health	health	NOUN
crln-7905	33	68	sciences	sciences	PROPN
crln-7905	33	69	libraries	library	NOUN
crln-7905	33	70	,	,	PUNCT
crln-7905	33	71	concluded	conclude	VERB
crln-7905	33	72	that	that	SCONJ
crln-7905	33	73	most	most	ADJ
crln-7905	33	74	of	of	ADP
crln-7905	33	75	the	the	DET
crln-7905	33	76	people	people	NOUN
crln-7905	33	77	surveyed	survey	VERB
crln-7905	33	78	accessed	access	VERB
crln-7905	33	79	their	their	PRON
crln-7905	33	80	library	library	NOUN
crln-7905	33	81	remotely	remotely	ADV
crln-7905	33	82	instead	instead	ADV
crln-7905	33	83	of	of	ADP
crln-7905	33	84	in	in	ADP
crln-7905	33	85	person	person	NOUN
crln-7905	33	86	,	,	PUNCT
crln-7905	33	87	and	and	CCONJ
crln-7905	33	88	that	that	SCONJ
crln-7905	33	89	librar­	librar­	ADJ
crln-7905	33	90	ians	ian	NOUN
crln-7905	33	91	should	should	AUX
crln-7905	33	92	accept	accept	VERB
crln-7905	33	93	that	that	PRON
crln-7905	33	94	and	and	CCONJ
crln-7905	33	95	not	not	PART
crln-7905	33	96	worry	worry	VERB
crln-7905	33	97	about	about	ADP
crln-7905	33	98	low	low	ADJ
crln-7905	33	99	in­house	in­house	NOUN
crln-7905	33	100	use	use	VERB
crln-7905	33	101	statistics.6	statistics.6	PROPN
crln-7905	33	102	most	most	ADV
crln-7905	33	103	famously	famously	ADV
crln-7905	33	104	,	,	PUNCT
crln-7905	33	105	the	the	DET
crln-7905	33	106	oclc	oclc	PROPN
crln-7905	33	107	report	report	NOUN
crln-7905	33	108	,	,	PUNCT
crln-7905	33	109	“	"	PUNCT
crln-7905	33	110	per­	per­	ADJ
crln-7905	33	111	ceptions	ception	NOUN
crln-7905	33	112	of	of	ADP
crln-7905	33	113	libraries	library	NOUN
crln-7905	33	114	and	and	CCONJ
crln-7905	33	115	information	information	NOUN
crln-7905	33	116	re­	re­	PROPN
crln-7905	33	117	sources	source	NOUN
crln-7905	33	118	,	,	PUNCT
crln-7905	33	119	”	"	PUNCT
crln-7905	33	120	served	serve	VERB
crln-7905	33	121	as	as	ADP
crln-7905	33	122	a	a	DET
crln-7905	33	123	wake­up	wake­up	NOUN
crln-7905	33	124	call	call	NOUN
crln-7905	33	125	about	about	ADP
crln-7905	33	126	how	how	SCONJ
crln-7905	33	127	many	many	ADJ
crln-7905	33	128	library	library	ADJ
crln-7905	33	129	users	user	NOUN
crln-7905	33	130	from	from	ADP
crln-7905	33	131	a	a	DET
crln-7905	33	132	variety	variety	NOUN
crln-7905	33	133	of	of	ADP
crln-7905	33	134	libraries	library	NOUN
crln-7905	33	135	think	think	VERB
crln-7905	33	136	about	about	ADP
crln-7905	33	137	libraries	library	NOUN
crln-7905	33	138	—	—	PUNCT
crln-7905	33	139	as	as	SCONJ
crln-7905	33	140	just	just	ADV
crln-7905	33	141	being	be	AUX
crln-7905	33	142	about	about	ADP
crln-7905	33	143	books!7	books!7	NOUN
crln-7905	33	144	this	this	DET
crln-7905	33	145	report	report	NOUN
crln-7905	33	146	is	be	AUX
crln-7905	33	147	a	a	DET
crln-7905	33	148	reminder	reminder	NOUN
crln-7905	33	149	that	that	SCONJ
crln-7905	33	150	the	the	DET
crln-7905	33	151	library	library	NOUN
crln-7905	33	152	brand	brand	NOUN
crln-7905	33	153	is	be	AUX
crln-7905	33	154	the	the	DET
crln-7905	33	155	perception	perception	NOUN
crln-7905	33	156	the	the	DET
crln-7905	33	157	user	user	NOUN
crln-7905	33	158	has	have	VERB
crln-7905	33	159	of	of	ADP
crln-7905	33	160	the	the	DET
crln-7905	33	161	library	library	NOUN
crln-7905	33	162	and	and	CCONJ
crln-7905	33	163	is	be	AUX
crln-7905	33	164	not	not	PART
crln-7905	33	165	always	always	ADV
crln-7905	33	166	under	under	ADP
crln-7905	33	167	the	the	DET
crln-7905	33	168	library	library	NOUN
crln-7905	33	169	’s	’s	PART
crln-7905	33	170	control	control	NOUN
crln-7905	33	171	.	.	PUNCT
crln-7905	34	1	web	web	NOUN
crln-7905	34	2	sites	site	NOUN
crln-7905	34	3	such	such	ADJ
crln-7905	34	4	as	as	ADP
crln-7905	34	5	mar­	mar­	NOUN
crln-7905	34	6	ketingprofs.com	ketingprofs.com	X
crln-7905	34	7	and	and	CCONJ
crln-7905	34	8	frugalmarketing.com	frugalmarketing.com	X
crln-7905	34	9	provided	provide	VERB
crln-7905	34	10	key	key	ADJ
crln-7905	34	11	information	information	NOUN
crln-7905	34	12	about	about	ADP
crln-7905	34	13	market­	market­	PROPN
crln-7905	34	14	ing	ing	NOUN
crln-7905	34	15	and	and	CCONJ
crln-7905	34	16	branding	brand	VERB
crln-7905	34	17	from	from	ADP
crln-7905	34	18	a	a	DET
crln-7905	34	19	general	general	ADJ
crln-7905	34	20	business	business	NOUN
crln-7905	34	21	perspective	perspective	NOUN
crln-7905	34	22	.	.	PUNCT
crln-7905	35	1	developing	develop	VERB
crln-7905	35	2	the	the	DET
crln-7905	35	3	brand	brand	NOUN
crln-7905	35	4	to	to	PART
crln-7905	35	5	introduce	introduce	VERB
crln-7905	35	6	the	the	DET
crln-7905	35	7	staff	staff	NOUN
crln-7905	35	8	to	to	ADP
crln-7905	35	9	branding	branding	NOUN
crln-7905	35	10	and	and	CCONJ
crln-7905	35	11	its	its	PRON
crln-7905	35	12	importance	importance	NOUN
crln-7905	35	13	for	for	ADP
crln-7905	35	14	the	the	DET
crln-7905	35	15	library	library	NOUN
crln-7905	35	16	,	,	PUNCT
crln-7905	35	17	a	a	DET
crln-7905	35	18	trainer	trainer	NOUN
crln-7905	35	19	from	from	ADP
crln-7905	35	20	the	the	DET
crln-7905	35	21	campus	campus	NOUN
crln-7905	35	22	staff	staff	NOUN
crln-7905	35	23	education	education	NOUN
crln-7905	35	24	and	and	CCONJ
crln-7905	35	25	develop­	develop­	PROPN
crln-7905	35	26	ment	ment	PROPN
crln-7905	35	27	department	department	PROPN
crln-7905	35	28	was	be	AUX
crln-7905	35	29	asked	ask	VERB
crln-7905	35	30	to	to	PART
crln-7905	35	31	help	help	VERB
crln-7905	35	32	plan	plan	VERB
crln-7905	35	33	the	the	DET
crln-7905	35	34	branding	branding	NOUN
crln-7905	35	35	project	project	NOUN
crln-7905	35	36	and	and	CCONJ
crln-7905	35	37	to	to	PART
crln-7905	35	38	moderate	moderate	VERB
crln-7905	35	39	the	the	DET
crln-7905	35	40	staff	staff	NOUN
crln-7905	35	41	brainstorming	brainstorming	NOUN
crln-7905	35	42	sessions	session	NOUN
crln-7905	35	43	.	.	PUNCT
crln-7905	36	1	the	the	DET
crln-7905	36	2	entire	entire	ADJ
crln-7905	36	3	library	library	NOUN
crln-7905	36	4	staff	staff	NOUN
crln-7905	36	5	then	then	ADV
crln-7905	36	6	met	meet	VERB
crln-7905	36	7	to	to	PART
crln-7905	36	8	discuss	discuss	VERB
crln-7905	36	9	:	:	PUNCT
crln-7905	36	10	•	•	NUM
crln-7905	36	11	why	why	SCONJ
crln-7905	36	12	should	should	AUX
crln-7905	36	13	anyone	anyone	PRON
crln-7905	36	14	physically	physically	ADV
crln-7905	36	15	visit	visit	VERB
crln-7905	36	16	the	the	DET
crln-7905	36	17	library	library	NOUN
crln-7905	36	18	anymore	anymore	ADV
crln-7905	36	19	?	?	PUNCT
crln-7905	37	1	•	•	NUM
crln-7905	37	2	what	what	PRON
crln-7905	37	3	makes	make	VERB
crln-7905	37	4	our	our	PRON
crln-7905	37	5	library	library	NOUN
crln-7905	37	6	unique	unique	ADJ
crln-7905	37	7	?	?	PUNCT
crln-7905	38	1	•	•	NUM
crln-7905	38	2	why	why	SCONJ
crln-7905	38	3	do	do	AUX
crln-7905	38	4	library	library	NOUN
crln-7905	38	5	users	user	NOUN
crln-7905	38	6	choose	choose	VERB
crln-7905	38	7	our	our	PRON
crln-7905	38	8	librar­	librar­	PROPN
crln-7905	38	9	ies	ie	NOUN
crln-7905	38	10	instead	instead	ADV
crln-7905	38	11	of	of	ADP
crln-7905	38	12	the	the	DET
crln-7905	38	13	competition	competition	NOUN
crln-7905	38	14	?	?	PUNCT
crln-7905	39	1	•	•	NUM
crln-7905	39	2	what	what	PRON
crln-7905	39	3	will	will	AUX
crln-7905	39	4	it	it	PRON
crln-7905	39	5	be	be	AUX
crln-7905	39	6	like	like	ADP
crln-7905	39	7	in	in	ADP
crln-7905	39	8	the	the	DET
crln-7905	39	9	new	new	ADJ
crln-7905	39	10	build­	build­	NOUN
crln-7905	39	11	ing	ing	NOUN
crln-7905	39	12	?	?	PUNCT
crln-7905	40	1	the	the	DET
crln-7905	40	2	branding	branding	NOUN
crln-7905	40	3	concept	concept	NOUN
crln-7905	40	4	needed	need	VERB
crln-7905	40	5	to	to	PART
crln-7905	40	6	be	be	AUX
crln-7905	40	7	ac­	ac­	VERB
crln-7905	40	8	cepted	cepte	VERB
crln-7905	40	9	by	by	ADP
crln-7905	40	10	the	the	DET
crln-7905	40	11	entire	entire	ADJ
crln-7905	40	12	staff	staff	NOUN
crln-7905	40	13	,	,	PUNCT
crln-7905	40	14	since	since	SCONJ
crln-7905	40	15	every	every	DET
crln-7905	40	16	staff	staff	NOUN
crln-7905	40	17	member	member	NOUN
crln-7905	40	18	,	,	PUNCT
crln-7905	40	19	as	as	ADP
crln-7905	40	20	a	a	DET
crln-7905	40	21	“	"	PUNCT
crln-7905	40	22	library	library	ADJ
crln-7905	40	23	ambassador	ambassador	NOUN
crln-7905	40	24	,	,	PUNCT
crln-7905	40	25	”	"	PUNCT
crln-7905	40	26	conveys	convey	VERB
crln-7905	40	27	the	the	DET
crln-7905	40	28	brand	brand	NOUN
crln-7905	40	29	and	and	CCONJ
crln-7905	40	30	makes	make	VERB
crln-7905	40	31	it	it	PRON
crln-7905	40	32	true	true	ADJ
crln-7905	40	33	,	,	PUNCT
crln-7905	40	34	or	or	CCONJ
crln-7905	40	35	not.8	not.8	NOUN
crln-7905	40	36	how­	how­	NOUN
crln-7905	40	37	ever	ever	ADV
crln-7905	40	38	,	,	PUNCT
crln-7905	40	39	the	the	DET
crln-7905	40	40	process	process	NOUN
crln-7905	40	41	of	of	ADP
crln-7905	40	42	developing	develop	VERB
crln-7905	40	43	the	the	DET
crln-7905	40	44	brand	brand	NOUN
crln-7905	40	45	was	be	AUX
crln-7905	40	46	not	not	PART
crln-7905	40	47	easy	easy	ADJ
crln-7905	40	48	for	for	SCONJ
crln-7905	40	49	some	some	DET
crln-7905	40	50	staff	staff	NOUN
crln-7905	40	51	members	member	NOUN
crln-7905	40	52	to	to	PART
crln-7905	40	53	understand	understand	VERB
crln-7905	40	54	and	and	CCONJ
crln-7905	40	55	accept	accept	VERB
crln-7905	40	56	.	.	PUNCT
crln-7905	41	1	it	it	PRON
crln-7905	41	2	is	be	AUX
crln-7905	41	3	a	a	DET
crln-7905	41	4	somewhat	somewhat	ADV
crln-7905	41	5	amorphous	amorphous	ADJ
crln-7905	41	6	concept	concept	NOUN
crln-7905	41	7	,	,	PUNCT
crln-7905	41	8	and	and	CCONJ
crln-7905	41	9	marketing	marketing	NOUN
crln-7905	41	10	ideas	idea	NOUN
crln-7905	41	11	in	in	ADP
crln-7905	41	12	general	general	ADJ
crln-7905	41	13	are	be	AUX
crln-7905	41	14	perceived	perceive	VERB
crln-7905	41	15	as	as	ADP
crln-7905	41	16	alien	alien	ADJ
crln-7905	41	17	and	and	CCONJ
crln-7905	41	18	even	even	ADV
crln-7905	41	19	sus­	sus­	PROPN
crln-7905	41	20	pect	pect	NOUN
crln-7905	41	21	by	by	ADP
crln-7905	41	22	some	some	DET
crln-7905	41	23	library	library	ADJ
crln-7905	41	24	staff	staff	NOUN
crln-7905	41	25	.	.	PUNCT
crln-7905	42	1	one	one	NUM
crln-7905	42	2	staff	staff	NOUN
crln-7905	42	3	member	member	NOUN
crln-7905	42	4	worried	worry	VERB
crln-7905	42	5	whether	whether	SCONJ
crln-7905	42	6	the	the	DET
crln-7905	42	7	library	library	NOUN
crln-7905	42	8	could	could	AUX
crln-7905	42	9	live	live	VERB
crln-7905	42	10	up	up	ADP
crln-7905	42	11	to	to	ADP
crln-7905	42	12	what	what	PRON
crln-7905	42	13	the	the	DET
crln-7905	42	14	brand	brand	NOUN
crln-7905	42	15	promised	promise	VERB
crln-7905	42	16	.	.	PUNCT
crln-7905	43	1	it	it	PRON
crln-7905	43	2	is	be	AUX
crln-7905	43	3	notable	notable	ADJ
crln-7905	43	4	that	that	SCONJ
crln-7905	43	5	the	the	DET
crln-7905	43	6	library	library	NOUN
crln-7905	43	7	director	director	NOUN
crln-7905	43	8	originated	originate	VERB
crln-7905	43	9	the	the	DET
crln-7905	43	10	idea	idea	NOUN
crln-7905	43	11	of	of	ADP
crln-7905	43	12	de­	de­	NOUN
crln-7905	43	13	veloping	velope	VERB
crln-7905	43	14	a	a	DET
crln-7905	43	15	library	library	NOUN
crln-7905	43	16	brand	brand	NOUN
crln-7905	43	17	,	,	PUNCT
crln-7905	43	18	and	and	CCONJ
crln-7905	43	19	promoted	promote	VERB
crln-7905	43	20	and	and	CCONJ
crln-7905	43	21	pushed	push	VERB
crln-7905	43	22	the	the	DET
crln-7905	43	23	project	project	NOUN
crln-7905	43	24	,	,	PUNCT
crln-7905	43	25	top	top	VERB
crln-7905	43	26	down	down	ADP
crln-7905	43	27	,	,	PUNCT
crln-7905	43	28	among	among	ADP
crln-7905	43	29	the	the	DET
crln-7905	43	30	library	library	NOUN
crln-7905	43	31	staff	staff	NOUN
crln-7905	43	32	,	,	PUNCT
crln-7905	43	33	which	which	PRON
crln-7905	43	34	no	no	ADV
crln-7905	43	35	doubt	doubt	ADV
crln-7905	43	36	led	lead	VERB
crln-7905	43	37	to	to	ADP
crln-7905	43	38	greater	great	ADJ
crln-7905	43	39	staff	staff	NOUN
crln-7905	43	40	participation	participation	NOUN
crln-7905	43	41	and	and	CCONJ
crln-7905	43	42	acceptance	acceptance	NOUN
crln-7905	43	43	.	.	PUNCT
crln-7905	44	1	the	the	DET
crln-7905	44	2	information	information	NOUN
crln-7905	44	3	from	from	ADP
crln-7905	44	4	the	the	DET
crln-7905	44	5	brainstorming	brainstorming	NOUN
crln-7905	44	6	sessions	session	NOUN
crln-7905	44	7	was	be	AUX
crln-7905	44	8	condensed	condense	VERB
crln-7905	44	9	into	into	ADP
crln-7905	44	10	a	a	DET
crln-7905	44	11	grid	grid	NOUN
crln-7905	44	12	of	of	ADP
crln-7905	44	13	core	core	ADJ
crln-7905	44	14	brand	brand	NOUN
crln-7905	44	15	values	value	NOUN
crln-7905	44	16	that	that	PRON
crln-7905	44	17	represented	represent	VERB
crln-7905	44	18	the	the	DET
crln-7905	44	19	qualities	quality	NOUN
crln-7905	44	20	for	for	ADP
crln-7905	44	21	which	which	PRON
crln-7905	44	22	the	the	DET
crln-7905	44	23	library	library	NOUN
crln-7905	44	24	staff	staff	NOUN
crln-7905	44	25	wanted	want	VERB
crln-7905	44	26	the	the	DET
crln-7905	44	27	library	library	NOUN
crln-7905	44	28	to	to	PART
crln-7905	44	29	be	be	AUX
crln-7905	44	30	known.9	known.9	VERB
crln-7905	44	31	the	the	DET
crln-7905	44	32	items	item	NOUN
crln-7905	44	33	in	in	ADP
crln-7905	44	34	the	the	DET
crln-7905	44	35	grid	grid	NOUN
crln-7905	44	36	were	be	AUX
crln-7905	44	37	then	then	ADV
crln-7905	44	38	further	far	ADV
crln-7905	44	39	distilled	distil	VERB
crln-7905	44	40	into	into	ADP
crln-7905	44	41	the	the	DET
crln-7905	44	42	key	key	ADJ
crln-7905	44	43	ideas	idea	NOUN
crln-7905	44	44	which	which	PRON
crln-7905	44	45	made	make	VERB
crln-7905	44	46	up	up	ADP
crln-7905	44	47	the	the	DET
crln-7905	44	48	“	"	PUNCT
crln-7905	44	49	brand	brand	NOUN
crln-7905	44	50	statement	statement	NOUN
crln-7905	44	51	.	.	PUNCT
crln-7905	44	52	”	"	PUNCT
crln-7905	45	1	the	the	DET
crln-7905	45	2	brand	brand	NOUN
crln-7905	45	3	statement	statement	NOUN
crln-7905	45	4	was	be	AUX
crln-7905	45	5	reviewed	review	VERB
crln-7905	45	6	to	to	PART
crln-7905	45	7	make	make	VERB
crln-7905	45	8	sure	sure	ADJ
crln-7905	45	9	it	it	PRON
crln-7905	45	10	applied	apply	VERB
crln-7905	45	11	to	to	ADP
crln-7905	45	12	not	not	PART
crln-7905	45	13	only	only	ADV
crln-7905	45	14	the	the	DET
crln-7905	45	15	physi­	physi­	PROPN
crln-7905	45	16	cal	cal	ADJ
crln-7905	45	17	library	library	NOUN
crln-7905	45	18	,	,	PUNCT
crln-7905	45	19	but	but	CCONJ
crln-7905	45	20	also	also	ADV
crln-7905	45	21	the	the	DET
crln-7905	45	22	library	library	PROPN
crln-7905	45	23	web	web	NOUN
crln-7905	45	24	site	site	NOUN
crln-7905	45	25	,	,	PUNCT
crln-7905	45	26	library	library	NOUN
crln-7905	45	27	services	service	NOUN
crln-7905	45	28	,	,	PUNCT
crln-7905	45	29	and	and	CCONJ
crln-7905	45	30	all	all	DET
crln-7905	45	31	other	other	ADJ
crln-7905	45	32	aspects	aspect	NOUN
crln-7905	45	33	of	of	ADP
crln-7905	45	34	the	the	DET
crln-7905	45	35	library	library	NOUN
crln-7905	45	36	.	.	PUNCT
crln-7905	46	1	during	during	ADP
crln-7905	46	2	this	this	DET
crln-7905	46	3	process	process	NOUN
crln-7905	46	4	,	,	PUNCT
crln-7905	46	5	recent	recent	ADJ
crln-7905	46	6	data	datum	NOUN
crln-7905	46	7	and	and	CCONJ
crln-7905	46	8	feedback	feedback	NOUN
crln-7905	46	9	from	from	ADP
crln-7905	46	10	library	library	NOUN
crln-7905	46	11	users	user	NOUN
crln-7905	46	12	(	(	PUNCT
crln-7905	46	13	entrance	entrance	NOUN
crln-7905	46	14	survey	survey	NOUN
crln-7905	46	15	results	result	NOUN
crln-7905	46	16	and	and	CCONJ
crln-7905	46	17	health	health	NOUN
crln-7905	46	18	sciences	sciences	PROPN
crln-7905	46	19	graduate	graduate	PROPN
crln-7905	46	20	student	student	NOUN
crln-7905	46	21	focus	focus	NOUN
crln-7905	46	22	group	group	NOUN
crln-7905	46	23	transcripts	transcript	NOUN
crln-7905	46	24	)	)	PUNCT
crln-7905	46	25	were	be	AUX
crln-7905	46	26	reviewed	review	VERB
crln-7905	46	27	and	and	CCONJ
crln-7905	46	28	considered	consider	VERB
crln-7905	46	29	.	.	PUNCT
crln-7905	47	1	the	the	DET
crln-7905	47	2	entrance	entrance	NOUN
crln-7905	47	3	survey	survey	NOUN
crln-7905	47	4	results	result	NOUN
crln-7905	47	5	revealed	reveal	VERB
crln-7905	47	6	that	that	SCONJ
crln-7905	47	7	undergraduate	undergraduate	ADJ
crln-7905	47	8	students	student	NOUN
crln-7905	47	9	were	be	AUX
crln-7905	47	10	the	the	DET
crln-7905	47	11	majority	majority	NOUN
crln-7905	47	12	of	of	ADP
crln-7905	47	13	the	the	DET
crln-7905	47	14	library	library	NOUN
crln-7905	47	15	visitors	visitor	NOUN
crln-7905	47	16	,	,	PUNCT
crln-7905	47	17	and	and	CCONJ
crln-7905	47	18	that	that	SCONJ
crln-7905	47	19	the	the	DET
crln-7905	47	20	main	main	ADJ
crln-7905	47	21	activity	activity	NOUN
crln-7905	47	22	in	in	ADP
crln-7905	47	23	the	the	DET
crln-7905	47	24	library	library	NOUN
crln-7905	47	25	was	be	AUX
crln-7905	47	26	study­	study­	PROPN
crln-7905	47	27	ing	ing	ADJ
crln-7905	47	28	.	.	PUNCT
crln-7905	48	1	the	the	DET
crln-7905	48	2	focus	focus	NOUN
crln-7905	48	3	group	group	NOUN
crln-7905	48	4	participants	participant	NOUN
crln-7905	48	5	,	,	PUNCT
crln-7905	48	6	health	health	NOUN
crln-7905	48	7	sciences	sciences	PROPN
crln-7905	48	8	graduate	graduate	PROPN
crln-7905	48	9	students	student	NOUN
crln-7905	48	10	,	,	PUNCT
crln-7905	48	11	indicated	indicate	VERB
crln-7905	48	12	,	,	PUNCT
crln-7905	48	13	quite	quite	ADV
crln-7905	48	14	december	december	PROPN
crln-7905	48	15	2007	2007	NUM
crln-7905	48	16	695	695	NUM
crln-7905	48	17	c&rl	c&rl	PROPN
crln-7905	48	18	news	news	NOUN
crln-7905	48	19	http	http	NOUN
crln-7905	48	20	:	:	PUNCT
crln-7905	48	21	frugalmarketing.com	frugalmarketing.com	X
crln-7905	48	22	http	http	NOUN
crln-7905	48	23	:	:	PUNCT
crln-7905	48	24	ketingprofs.com	ketingprofs.com	X
crln-7905	48	25	mailto:mrktlib@listserv.louisville.edu	mailto:mrktlib@listserv.louisville.edu	PROPN
crln-7905	48	26	mailto:academicpr@ala.org	mailto:academicpr@ala.org	PROPN
crln-7905	48	27	vociferously	vociferously	ADV
crln-7905	48	28	,	,	PUNCT
crln-7905	48	29	that	that	SCONJ
crln-7905	48	30	their	their	PRON
crln-7905	48	31	main	main	ADJ
crln-7905	48	32	concern	concern	NOUN
crln-7905	48	33	was	be	AUX
crln-7905	48	34	fi	fi	NOUN
crln-7905	48	35	nding	nde	VERB
crln-7905	48	36	a	a	DET
crln-7905	48	37	quiet	quiet	ADJ
crln-7905	48	38	place	place	NOUN
crln-7905	48	39	to	to	PART
crln-7905	48	40	study	study	VERB
crln-7905	48	41	,	,	PUNCT
crln-7905	48	42	and	and	CCONJ
crln-7905	48	43	that	that	SCONJ
crln-7905	48	44	they	they	PRON
crln-7905	48	45	preferred	prefer	VERB
crln-7905	48	46	a	a	DET
crln-7905	48	47	place	place	NOUN
crln-7905	48	48	of	of	ADP
crln-7905	48	49	their	their	PRON
crln-7905	48	50	own	own	ADJ
crln-7905	48	51	apart	apart	ADV
crln-7905	48	52	from	from	ADP
crln-7905	48	53	the	the	DET
crln-7905	48	54	undergraduate	undergraduate	NOUN
crln-7905	48	55	students	student	NOUN
crln-7905	48	56	.	.	PUNCT
crln-7905	49	1	the	the	DET
crln-7905	49	2	library	library	NOUN
crln-7905	49	3	incorpo­	incorpo­	PRON
crln-7905	49	4	rated	rate	VERB
crln-7905	49	5	this	this	DET
crln-7905	49	6	feedback	feedback	NOUN
crln-7905	49	7	into	into	ADP
crln-7905	49	8	both	both	CCONJ
crln-7905	49	9	the	the	DET
crln-7905	49	10	branding	branding	NOUN
crln-7905	49	11	process	process	NOUN
crln-7905	49	12	and	and	CCONJ
crln-7905	49	13	space	space	NOUN
crln-7905	49	14	and	and	CCONJ
crln-7905	49	15	policy	policy	NOUN
crln-7905	49	16	planning	planning	NOUN
crln-7905	49	17	for	for	ADP
crln-7905	49	18	the	the	DET
crln-7905	49	19	new	new	ADJ
crln-7905	49	20	building	building	NOUN
crln-7905	49	21	.	.	PUNCT
crln-7905	50	1	creating	create	VERB
crln-7905	50	2	a	a	DET
crln-7905	50	3	tagline	tagline	NOUN
crln-7905	50	4	the	the	DET
crln-7905	50	5	brand	brand	NOUN
crln-7905	50	6	statement	statement	NOUN
crln-7905	50	7	is	be	AUX
crln-7905	50	8	long	long	ADJ
crln-7905	50	9	,	,	PUNCT
crln-7905	50	10	refl	refl	NOUN
crln-7905	50	11	ecting	ecte	VERB
crln-7905	50	12	the	the	DET
crln-7905	50	13	complexities	complexity	NOUN
crln-7905	50	14	of	of	ADP
crln-7905	50	15	an	an	DET
crln-7905	50	16	academic	academic	ADJ
crln-7905	50	17	health	health	NOUN
crln-7905	50	18	sciences	sciences	PROPN
crln-7905	50	19	library	library	NOUN
crln-7905	50	20	with	with	ADP
crln-7905	50	21	a	a	DET
crln-7905	50	22	rich	rich	ADJ
crln-7905	50	23	assortment	assortment	NOUN
crln-7905	50	24	of	of	ADP
crln-7905	50	25	resources	resource	NOUN
crln-7905	50	26	,	,	PUNCT
crln-7905	50	27	services	service	NOUN
crln-7905	50	28	,	,	PUNCT
crln-7905	50	29	and	and	CCONJ
crln-7905	50	30	spaces	space	NOUN
crln-7905	50	31	.	.	PUNCT
crln-7905	51	1	in	in	ADP
crln-7905	51	2	order	order	NOUN
crln-7905	51	3	to	to	PART
crln-7905	51	4	communi­	communi­	AUX
crln-7905	51	5	cate	cate	VERB
crln-7905	51	6	the	the	DET
crln-7905	51	7	essence	essence	NOUN
crln-7905	51	8	of	of	ADP
crln-7905	51	9	the	the	DET
crln-7905	51	10	brand	brand	NOUN
crln-7905	51	11	to	to	ADP
crln-7905	51	12	the	the	DET
crln-7905	51	13	public	public	NOUN
crln-7905	51	14	,	,	PUNCT
crln-7905	51	15	the	the	DET
crln-7905	51	16	library	library	NOUN
crln-7905	51	17	also	also	ADV
crln-7905	51	18	developed	develop	VERB
crln-7905	51	19	a	a	DET
crln-7905	51	20	tagline	tagline	NOUN
crln-7905	51	21	,	,	PUNCT
crln-7905	51	22	which	which	PRON
crln-7905	51	23	“	"	PUNCT
crln-7905	51	24	captures	capture	VERB
crln-7905	51	25	the	the	DET
crln-7905	51	26	essence	essence	NOUN
crln-7905	51	27	of	of	ADP
crln-7905	51	28	a	a	DET
crln-7905	51	29	company	company	NOUN
crln-7905	51	30	or	or	CCONJ
crln-7905	51	31	prod­	prod­	NOUN
crln-7905	51	32	uct	uct	PROPN
crln-7905	51	33	brand	brand	PROPN
crln-7905	51	34	.	.	PUNCT
crln-7905	52	1	”10	”10	NOUN
crln-7905	52	2	a	a	DET
crln-7905	52	3	branding	branding	NOUN
crln-7905	52	4	team	team	NOUN
crln-7905	52	5	was	be	AUX
crln-7905	52	6	estab­	estab­	NOUN
crln-7905	52	7	lished	lishe	VERB
crln-7905	52	8	to	to	PART
crln-7905	52	9	propose	propose	VERB
crln-7905	52	10	a	a	DET
crln-7905	52	11	tagline	tagline	NOUN
crln-7905	52	12	for	for	ADP
crln-7905	52	13	the	the	DET
crln-7905	52	14	library	library	NOUN
crln-7905	52	15	.	.	PUNCT
crln-7905	53	1	ideas	idea	NOUN
crln-7905	53	2	were	be	AUX
crln-7905	53	3	solicited	solicit	VERB
crln-7905	53	4	from	from	ADP
crln-7905	53	5	library	library	ADJ
crln-7905	53	6	staff	staff	NOUN
crln-7905	53	7	and	and	CCONJ
crln-7905	53	8	more	more	ADJ
crln-7905	53	9	than	than	ADP
crln-7905	53	10	50	50	NUM
crln-7905	53	11	suggestions	suggestion	NOUN
crln-7905	53	12	were	be	AUX
crln-7905	53	13	received	receive	VERB
crln-7905	53	14	.	.	PUNCT
crln-7905	54	1	six	six	NUM
crln-7905	54	2	tagline	tagline	NOUN
crln-7905	54	3	candidates	candidate	NOUN
crln-7905	54	4	were	be	AUX
crln-7905	54	5	chosen	choose	VERB
crln-7905	54	6	and	and	CCONJ
crln-7905	54	7	a	a	DET
crln-7905	54	8	poll	poll	NOUN
crln-7905	54	9	was	be	AUX
crln-7905	54	10	posted	post	VERB
crln-7905	54	11	on	on	ADP
crln-7905	54	12	the	the	DET
crln-7905	54	13	library	library	NOUN
crln-7905	54	14	web	web	NOUN
crln-7905	54	15	site	site	NOUN
crln-7905	54	16	to	to	PART
crln-7905	54	17	gather	gather	VERB
crln-7905	54	18	input	input	NOUN
crln-7905	54	19	from	from	ADP
crln-7905	54	20	library	library	NOUN
crln-7905	54	21	users	user	NOUN
crln-7905	54	22	.	.	PUNCT
crln-7905	55	1	the	the	DET
crln-7905	55	2	library	library	ADJ
crln-7905	55	3	staff	staff	NOUN
crln-7905	55	4	also	also	ADV
crln-7905	55	5	voted	vote	VERB
crln-7905	55	6	on	on	ADP
crln-7905	55	7	their	their	PRON
crln-7905	55	8	favorite	favorite	ADJ
crln-7905	55	9	taglines	tagline	NOUN
crln-7905	55	10	.	.	PUNCT
crln-7905	56	1	the	the	DET
crln-7905	56	2	library	library	PROPN
crln-7905	56	3	administration	administration	NOUN
crln-7905	56	4	slightly	slightly	ADV
crln-7905	56	5	adjusted	adjust	VERB
crln-7905	56	6	the	the	DET
crln-7905	56	7	winning	win	VERB
crln-7905	56	8	tagline	tagline	NOUN
crln-7905	56	9	to	to	PART
crln-7905	56	10	create	create	VERB
crln-7905	56	11	:	:	PUNCT
crln-7905	56	12	“	"	PUNCT
crln-7905	56	13	connect	connect	VERB
crln-7905	56	14	.	.	PUNCT
crln-7905	57	1	refl	refl	VERB
crln-7905	57	2	ect	ect	PROPN
crln-7905	57	3	.	.	PUNCT
crln-7905	58	1	research	research	NOUN
crln-7905	58	2	.	.	PUNCT
crln-7905	59	1	discover	discover	VERB
crln-7905	59	2	.	.	PUNCT
crln-7905	59	3	”	"	PUNCT
crln-7905	60	1	this	this	DET
crln-7905	60	2	tagline	tagline	NOUN
crln-7905	60	3	is	be	AUX
crln-7905	60	4	effective	effective	ADJ
crln-7905	60	5	because	because	SCONJ
crln-7905	60	6	it	it	PRON
crln-7905	60	7	is	be	AUX
crln-7905	60	8	short	short	ADJ
crln-7905	60	9	,	,	PUNCT
crln-7905	60	10	yet	yet	CCONJ
crln-7905	60	11	each	each	DET
crln-7905	60	12	word	word	NOUN
crln-7905	60	13	has	have	VERB
crln-7905	60	14	multiple	multiple	ADJ
crln-7905	60	15	meanings	meaning	NOUN
crln-7905	60	16	to	to	ADP
crln-7905	60	17	the	the	DET
crln-7905	60	18	user	user	NOUN
crln-7905	60	19	.	.	PUNCT
crln-7905	61	1	for	for	ADP
crln-7905	61	2	instance	instance	NOUN
crln-7905	61	3	,	,	PUNCT
crln-7905	61	4	connect	connect	VERB
crln-7905	61	5	refers	refer	NOUN
crln-7905	61	6	to	to	ADP
crln-7905	61	7	connecting	connect	VERB
crln-7905	61	8	online	online	ADV
crln-7905	61	9	via	via	ADP
crln-7905	61	10	the	the	DET
crln-7905	61	11	library	library	PROPN
crln-7905	61	12	web	web	NOUN
crln-7905	61	13	site	site	NOUN
crln-7905	61	14	,	,	PUNCT
crln-7905	61	15	connecting	connect	VERB
crln-7905	61	16	with	with	ADP
crln-7905	61	17	library	library	ADJ
crln-7905	61	18	staff	staff	NOUN
crln-7905	61	19	in	in	ADP
crln-7905	61	20	person	person	NOUN
crln-7905	61	21	or	or	CCONJ
crln-7905	61	22	online	online	NOUN
crln-7905	61	23	,	,	PUNCT
crln-7905	61	24	and	and	CCONJ
crln-7905	61	25	connecting	connect	VERB
crln-7905	61	26	with	with	ADP
crln-7905	61	27	friends	friend	NOUN
crln-7905	61	28	and	and	CCONJ
crln-7905	61	29	colleagues	colleague	NOUN
crln-7905	61	30	within	within	ADP
crln-7905	61	31	the	the	DET
crln-7905	61	32	library	library	NOUN
crln-7905	61	33	.	.	PUNCT
crln-7905	62	1	in	in	ADP
crln-7905	62	2	short	short	ADJ
crln-7905	62	3	,	,	PUNCT
crln-7905	62	4	together	together	ADV
crln-7905	62	5	the	the	DET
crln-7905	62	6	library	library	ADJ
crln-7905	62	7	staff	staff	NOUN
crln-7905	62	8	and	and	CCONJ
crln-7905	62	9	library	library	NOUN
crln-7905	62	10	users	user	NOUN
crln-7905	62	11	developed	develop	VERB
crln-7905	62	12	a	a	DET
crln-7905	62	13	versatile	versatile	ADJ
crln-7905	62	14	and	and	CCONJ
crln-7905	62	15	classy	classy	ADJ
crln-7905	62	16	tagline	tagline	NOUN
crln-7905	62	17	,	,	PUNCT
crln-7905	62	18	which	which	PRON
crln-7905	62	19	will	will	AUX
crln-7905	62	20	hopefully	hopefully	ADV
crln-7905	62	21	remain	remain	VERB
crln-7905	62	22	relevant	relevant	ADJ
crln-7905	62	23	for	for	ADP
crln-7905	62	24	a	a	DET
crln-7905	62	25	long	long	ADJ
crln-7905	62	26	time	time	NOUN
crln-7905	62	27	.	.	PUNCT
crln-7905	63	1	it	it	PRON
crln-7905	63	2	should	should	AUX
crln-7905	63	3	be	be	AUX
crln-7905	63	4	noted	note	VERB
crln-7905	63	5	,	,	PUNCT
crln-7905	63	6	however	however	ADV
crln-7905	63	7	,	,	PUNCT
crln-7905	63	8	that	that	SCONJ
crln-7905	63	9	some	some	DET
crln-7905	63	10	library	library	ADJ
crln-7905	63	11	staff	staff	NOUN
crln-7905	63	12	members	member	NOUN
crln-7905	63	13	confused	confuse	VERB
crln-7905	63	14	the	the	DET
crln-7905	63	15	brand	brand	NOUN
crln-7905	63	16	and	and	CCONJ
crln-7905	63	17	tagline	tagline	NOUN
crln-7905	63	18	concepts	concept	NOUN
crln-7905	63	19	and	and	CCONJ
crln-7905	63	20	thought	think	VERB
crln-7905	63	21	that	that	SCONJ
crln-7905	63	22	the	the	DET
crln-7905	63	23	tagline	tagline	NOUN
crln-7905	63	24	was	be	AUX
crln-7905	63	25	the	the	DET
crln-7905	63	26	brand	brand	NOUN
crln-7905	63	27	.	.	PUNCT
crln-7905	64	1	explaining	explain	VERB
crln-7905	64	2	the	the	DET
crln-7905	64	3	differences	difference	NOUN
crln-7905	64	4	more	more	ADV
crln-7905	64	5	clearly	clearly	ADV
crln-7905	64	6	to	to	ADP
crln-7905	64	7	staff	staff	NOUN
crln-7905	64	8	in	in	ADP
crln-7905	64	9	the	the	DET
crln-7905	64	10	future	future	NOUN
crln-7905	64	11	should	should	AUX
crln-7905	64	12	eliminate	eliminate	VERB
crln-7905	64	13	this	this	DET
crln-7905	64	14	confusion	confusion	NOUN
crln-7905	64	15	.	.	PUNCT
crln-7905	65	1	applying	apply	VERB
crln-7905	65	2	the	the	DET
crln-7905	65	3	brand	brand	NOUN
crln-7905	65	4	after	after	SCONJ
crln-7905	65	5	the	the	DET
crln-7905	65	6	brand	brand	NOUN
crln-7905	65	7	has	have	AUX
crln-7905	65	8	been	be	AUX
crln-7905	65	9	developed	develop	VERB
crln-7905	65	10	,	,	PUNCT
crln-7905	65	11	what	what	PRON
crln-7905	65	12	should	should	AUX
crln-7905	65	13	the	the	DET
crln-7905	65	14	library	library	NOUN
crln-7905	65	15	do	do	VERB
crln-7905	65	16	with	with	ADP
crln-7905	65	17	it	it	PRON
crln-7905	65	18	?	?	PUNCT
crln-7905	66	1	the	the	DET
crln-7905	66	2	library	library	ADJ
crln-7905	66	3	staff	staff	NOUN
crln-7905	66	4	has	have	AUX
crln-7905	66	5	looked	look	VERB
crln-7905	66	6	for	for	ADP
crln-7905	66	7	ways	way	NOUN
crln-7905	66	8	to	to	PART
crln-7905	66	9	highlight	highlight	VERB
crln-7905	66	10	and	and	CCONJ
crln-7905	66	11	promote	promote	VERB
crln-7905	66	12	the	the	DET
crln-7905	66	13	aspects	aspect	NOUN
crln-7905	66	14	of	of	ADP
crln-7905	66	15	the	the	DET
crln-7905	66	16	brand	brand	NOUN
crln-7905	66	17	that	that	PRON
crln-7905	66	18	seem	seem	VERB
crln-7905	66	19	to	to	PART
crln-7905	66	20	resonate	resonate	VERB
crln-7905	66	21	with	with	ADP
crln-7905	66	22	user	user	NOUN
crln-7905	66	23	values	value	NOUN
crln-7905	66	24	.	.	PUNCT
crln-7905	67	1	ucsd	ucsd	PROPN
crln-7905	67	2	biomedical	biomedical	PROPN
crln-7905	67	3	library	library	PROPN
crln-7905	67	4	brand	brand	PROPN
crln-7905	67	5	statement	statement	PROPN
crln-7905	67	6	c&rl	c&rl	PROPN
crln-7905	67	7	news	news	PROPN
crln-7905	67	8	december	december	PROPN
crln-7905	67	9	2007	2007	NUM
crln-7905	67	10	696	696	NUM
crln-7905	67	11	for	for	ADP
crln-7905	67	12	instance	instance	NOUN
crln-7905	67	13	,	,	PUNCT
crln-7905	67	14	since	since	SCONJ
crln-7905	67	15	the	the	DET
crln-7905	67	16	focus	focus	NOUN
crln-7905	67	17	group	group	NOUN
crln-7905	67	18	results	result	NOUN
crln-7905	67	19	indicated	indicate	VERB
crln-7905	67	20	that	that	SCONJ
crln-7905	67	21	health	health	PROPN
crln-7905	67	22	sciences	sciences	PROPN
crln-7905	67	23	graduate	graduate	PROPN
crln-7905	67	24	stu­	stu­	PROPN
crln-7905	67	25	dents	dent	NOUN
crln-7905	67	26	wanted	want	VERB
crln-7905	67	27	a	a	DET
crln-7905	67	28	quiet	quiet	ADJ
crln-7905	67	29	place	place	NOUN
crln-7905	67	30	to	to	PART
crln-7905	67	31	study	study	VERB
crln-7905	67	32	,	,	PUNCT
crln-7905	67	33	the	the	DET
crln-7905	67	34	li­	li­	PROPN
crln-7905	67	35	brary	brary	PROPN
crln-7905	67	36	has	have	AUX
crln-7905	67	37	promoted	promote	VERB
crln-7905	67	38	itself	itself	PRON
crln-7905	67	39	as	as	ADP
crln-7905	67	40	a	a	DET
crln-7905	67	41	place	place	NOUN
crln-7905	67	42	for	for	ADP
crln-7905	67	43	“	"	PUNCT
crln-7905	67	44	quiet	quiet	ADJ
crln-7905	67	45	,	,	PUNCT
crln-7905	67	46	serious	serious	ADJ
crln-7905	67	47	study	study	NOUN
crln-7905	67	48	”	"	PUNCT
crln-7905	67	49	and	and	CCONJ
crln-7905	67	50	goes	go	VERB
crln-7905	67	51	to	to	ADP
crln-7905	67	52	extra	extra	ADJ
crln-7905	67	53	lengths	length	NOUN
crln-7905	67	54	to	to	PART
crln-7905	67	55	keep	keep	VERB
crln-7905	67	56	the	the	DET
crln-7905	67	57	library	library	NOUN
crln-7905	67	58	as	as	ADV
crln-7905	67	59	quiet	quiet	ADJ
crln-7905	67	60	as	as	ADP
crln-7905	67	61	possible	possible	ADJ
crln-7905	67	62	,	,	PUNCT
crln-7905	67	63	espe­	espe­	VERB
crln-7905	67	64	cially	cially	ADV
crln-7905	67	65	during	during	ADP
crln-7905	67	66	finals	final	NOUN
crln-7905	67	67	.	.	PUNCT
crln-7905	68	1	this	this	PRON
crln-7905	68	2	distinguishes	distinguish	VERB
crln-7905	68	3	this	this	DET
crln-7905	68	4	library	library	NOUN
crln-7905	68	5	from	from	ADP
crln-7905	68	6	the	the	DET
crln-7905	68	7	“	"	PUNCT
crln-7905	68	8	competition	competition	NOUN
crln-7905	68	9	,	,	PUNCT
crln-7905	68	10	”	"	PUNCT
crln-7905	68	11	several	several	ADJ
crln-7905	68	12	of	of	ADP
crln-7905	68	13	the	the	DET
crln-7905	68	14	other	other	ADJ
crln-7905	68	15	libraries	library	NOUN
crln-7905	68	16	on	on	ADP
crln-7905	68	17	campus	campus	NOUN
crln-7905	68	18	that	that	PRON
crln-7905	68	19	are	be	AUX
crln-7905	68	20	much	much	ADV
crln-7905	68	21	noisier	noisy	ADJ
crln-7905	68	22	.	.	PUNCT
crln-7905	69	1	the	the	DET
crln-7905	69	2	overlap	overlap	NOUN
crln-7905	69	3	of	of	ADP
crln-7905	69	4	the	the	DET
crln-7905	69	5	branding	branding	NOUN
crln-7905	69	6	project	project	NOUN
crln-7905	69	7	and	and	CCONJ
crln-7905	69	8	the	the	DET
crln-7905	69	9	library	library	NOUN
crln-7905	69	10	renovation	renovation	NOUN
crln-7905	69	11	led	lead	VERB
crln-7905	69	12	to	to	ADP
crln-7905	69	13	building	build	VERB
crln-7905	69	14	use	use	NOUN
crln-7905	69	15	decisions	decision	NOUN
crln-7905	69	16	that	that	PRON
crln-7905	69	17	might	might	AUX
crln-7905	69	18	not	not	PART
crln-7905	69	19	otherwise	otherwise	ADV
crln-7905	69	20	have	have	AUX
crln-7905	69	21	been	be	AUX
crln-7905	69	22	made	make	VERB
crln-7905	69	23	.	.	PUNCT
crln-7905	70	1	for	for	ADP
crln-7905	70	2	instance	instance	NOUN
crln-7905	70	3	,	,	PUNCT
crln-7905	70	4	a	a	DET
crln-7905	70	5	“	"	PUNCT
crln-7905	70	6	graduate	graduate	ADJ
crln-7905	70	7	study	study	NOUN
crln-7905	70	8	”	"	PUNCT
crln-7905	70	9	area	area	NOUN
crln-7905	70	10	for	for	ADP
crln-7905	70	11	graduate	graduate	ADJ
crln-7905	70	12	students	student	NOUN
crln-7905	70	13	only	only	ADV
crln-7905	70	14	was	be	AUX
crln-7905	70	15	created	create	VERB
crln-7905	70	16	outside	outside	ADP
crln-7905	70	17	the	the	DET
crln-7905	70	18	main	main	ADJ
crln-7905	70	19	library	library	NOUN
crln-7905	70	20	and	and	CCONJ
crln-7905	70	21	is	be	AUX
crln-7905	70	22	open	open	ADJ
crln-7905	70	23	24/7	24/7	PROPN
crln-7905	70	24	via	via	ADP
crln-7905	70	25	card	card	NOUN
crln-7905	70	26	key	key	ADJ
crln-7905	70	27	access	access	NOUN
crln-7905	70	28	,	,	PUNCT
crln-7905	70	29	even	even	ADV
crln-7905	70	30	when	when	SCONJ
crln-7905	70	31	the	the	DET
crln-7905	70	32	library	library	NOUN
crln-7905	70	33	itself	itself	PRON
crln-7905	70	34	is	be	AUX
crln-7905	70	35	closed	close	VERB
crln-7905	70	36	.	.	PUNCT
crln-7905	71	1	keeping	keep	VERB
crln-7905	71	2	the	the	DET
crln-7905	71	3	brand	brand	NOUN
crln-7905	71	4	alive	alive	ADJ
crln-7905	71	5	in	in	ADP
crln-7905	71	6	order	order	NOUN
crln-7905	71	7	to	to	PART
crln-7905	71	8	keep	keep	VERB
crln-7905	71	9	the	the	DET
crln-7905	71	10	brand	brand	NOUN
crln-7905	71	11	“	"	PUNCT
crln-7905	71	12	alive	alive	ADJ
crln-7905	71	13	”	"	PUNCT
crln-7905	71	14	in	in	ADP
crln-7905	71	15	the	the	DET
crln-7905	71	16	minds	mind	NOUN
crln-7905	71	17	of	of	ADP
crln-7905	71	18	library	library	ADJ
crln-7905	71	19	staff	staff	NOUN
crln-7905	71	20	,	,	PUNCT
crln-7905	71	21	each	each	DET
crln-7905	71	22	staff	staff	NOUN
crln-7905	71	23	member	member	NOUN
crln-7905	71	24	was	be	AUX
crln-7905	71	25	given	give	VERB
crln-7905	71	26	a	a	DET
crln-7905	71	27	small	small	ADJ
crln-7905	71	28	,	,	PUNCT
crln-7905	71	29	attractive	attractive	ADJ
crln-7905	71	30	card	card	NOUN
crln-7905	71	31	containing	contain	VERB
crln-7905	71	32	the	the	DET
crln-7905	71	33	brand	brand	NOUN
crln-7905	71	34	statement	statement	NOUN
crln-7905	71	35	.	.	PUNCT
crln-7905	72	1	several	several	ADJ
crln-7905	72	2	staff	staff	NOUN
crln-7905	72	3	members	member	NOUN
crln-7905	72	4	have	have	VERB
crln-7905	72	5	this	this	DET
crln-7905	72	6	card	card	NOUN
crln-7905	72	7	prominently	prominently	ADV
crln-7905	72	8	posted	post	VERB
crln-7905	72	9	in	in	ADP
crln-7905	72	10	their	their	PRON
crln-7905	72	11	offi	offi	ADJ
crln-7905	72	12	ces	ce	NOUN
crln-7905	72	13	.	.	PUNCT
crln-7905	73	1	when	when	SCONJ
crln-7905	73	2	the	the	DET
crln-7905	73	3	library	library	NOUN
crln-7905	73	4	staff	staff	NOUN
crln-7905	73	5	moved	move	VERB
crln-7905	73	6	into	into	ADP
crln-7905	73	7	the	the	DET
crln-7905	73	8	new	new	ADJ
crln-7905	73	9	building	building	NOUN
crln-7905	73	10	,	,	PUNCT
crln-7905	73	11	they	they	PRON
crln-7905	73	12	were	be	AUX
crln-7905	73	13	each	each	PRON
crln-7905	73	14	given	give	VERB
crln-7905	73	15	a	a	DET
crln-7905	73	16	high­quality	high­quality	NOUN
crln-7905	73	17	,	,	PUNCT
crln-7905	73	18	ceramic	ceramic	ADJ
crln-7905	73	19	mug	mug	NOUN
crln-7905	73	20	with	with	ADP
crln-7905	73	21	the	the	DET
crln-7905	73	22	tagline	tagline	NOUN
crln-7905	73	23	written	write	VERB
crln-7905	73	24	on	on	ADP
crln-7905	73	25	it	it	PRON
crln-7905	73	26	.	.	PUNCT
crln-7905	74	1	about	about	ADV
crln-7905	74	2	a	a	PRON
crln-7905	74	3	year	year	NOUN
crln-7905	74	4	after	after	SCONJ
crln-7905	74	5	the	the	DET
crln-7905	74	6	brand	brand	NOUN
crln-7905	74	7	was	be	AUX
crln-7905	74	8	devel­	devel­	NOUN
crln-7905	74	9	oped	ope	VERB
crln-7905	74	10	,	,	PUNCT
crln-7905	74	11	a	a	DET
crln-7905	74	12	“	"	PUNCT
crln-7905	74	13	brand	brand	NOUN
crln-7905	74	14	checkup	checkup	NOUN
crln-7905	74	15	”	"	PUNCT
crln-7905	74	16	was	be	AUX
crln-7905	74	17	held	hold	VERB
crln-7905	74	18	so	so	SCONJ
crln-7905	74	19	that	that	SCONJ
crln-7905	74	20	the	the	DET
crln-7905	74	21	staff	staff	NOUN
crln-7905	74	22	could	could	AUX
crln-7905	74	23	review	review	VERB
crln-7905	74	24	the	the	DET
crln-7905	74	25	brand	brand	NOUN
crln-7905	74	26	and	and	CCONJ
crln-7905	74	27	discuss	discuss	VERB
crln-7905	74	28	what	what	PRON
crln-7905	74	29	the	the	DET
crln-7905	74	30	library	library	NOUN
crln-7905	74	31	was	be	AUX
crln-7905	74	32	doing	do	VERB
crln-7905	74	33	or	or	CCONJ
crln-7905	74	34	should	should	AUX
crln-7905	74	35	do	do	VERB
crln-7905	74	36	to	to	PART
crln-7905	74	37	support	support	VERB
crln-7905	74	38	it.11	it.11	ADJ
crln-7905	74	39	supervisors	supervisor	NOUN
crln-7905	74	40	were	be	AUX
crln-7905	74	41	encouraged	encourage	VERB
crln-7905	74	42	to	to	PART
crln-7905	74	43	emphasize	emphasize	VERB
crln-7905	74	44	the	the	DET
crln-7905	74	45	brand	brand	NOUN
crln-7905	74	46	in	in	ADP
crln-7905	74	47	new	new	ADJ
crln-7905	74	48	staff	staff	NOUN
crln-7905	74	49	training	training	NOUN
crln-7905	74	50	,	,	PUNCT
crln-7905	74	51	and	and	CCONJ
crln-7905	74	52	to	to	PART
crln-7905	74	53	use	use	VERB
crln-7905	74	54	it	it	PRON
crln-7905	74	55	as	as	ADP
crln-7905	74	56	a	a	DET
crln-7905	74	57	benchmark	benchmark	NOUN
crln-7905	74	58	for	for	ADP
crln-7905	74	59	staff	staff	NOUN
crln-7905	74	60	perfor­	perfor­	NOUN
crln-7905	74	61	mance	mance	NOUN
crln-7905	74	62	evaluations	evaluation	NOUN
crln-7905	74	63	.	.	PUNCT
crln-7905	75	1	despite	despite	SCONJ
crln-7905	75	2	some	some	DET
crln-7905	75	3	staff	staff	NOUN
crln-7905	75	4	skepticism	skepticism	NOUN
crln-7905	75	5	about	about	ADP
crln-7905	75	6	the	the	DET
crln-7905	75	7	branding	branding	NOUN
crln-7905	75	8	process	process	NOUN
crln-7905	75	9	,	,	PUNCT
crln-7905	75	10	one	one	NUM
crln-7905	75	11	staff	staff	NOUN
crln-7905	75	12	member	member	NOUN
crln-7905	75	13	did	do	AUX
crln-7905	75	14	say	say	VERB
crln-7905	75	15	that	that	SCONJ
crln-7905	75	16	she	she	PRON
crln-7905	75	17	thought	think	VERB
crln-7905	75	18	that	that	SCONJ
crln-7905	75	19	the	the	DET
crln-7905	75	20	amorphous	amorphous	ADJ
crln-7905	75	21	branding	branding	NOUN
crln-7905	75	22	concept	concept	NOUN
crln-7905	75	23	had	have	AUX
crln-7905	75	24	been	be	AUX
crln-7905	75	25	successfully	successfully	ADV
crln-7905	75	26	systematized	systematize	VERB
crln-7905	75	27	and	and	CCONJ
crln-7905	75	28	translated	translate	VERB
crln-7905	75	29	into	into	ADP
crln-7905	75	30	a	a	DET
crln-7905	75	31	logical	logical	ADJ
crln-7905	75	32	series	series	NOUN
crln-7905	75	33	of	of	ADP
crln-7905	75	34	concrete	concrete	ADJ
crln-7905	75	35	steps	step	NOUN
crln-7905	75	36	,	,	PUNCT
crln-7905	75	37	and	and	CCONJ
crln-7905	75	38	another	another	PRON
crln-7905	75	39	thought	think	VERB
crln-7905	75	40	the	the	DET
crln-7905	75	41	process	process	NOUN
crln-7905	75	42	was	be	AUX
crln-7905	75	43	“	"	PUNCT
crln-7905	75	44	intensive	intensive	ADJ
crln-7905	75	45	and	and	CCONJ
crln-7905	75	46	interesting	interesting	ADJ
crln-7905	75	47	.	.	PUNCT
crln-7905	75	48	”	"	PUNCT
crln-7905	76	1	in	in	ADP
crln-7905	76	2	the	the	DET
crln-7905	76	3	near	near	ADJ
crln-7905	76	4	future	future	NOUN
crln-7905	76	5	,	,	PUNCT
crln-7905	76	6	the	the	DET
crln-7905	76	7	brand	brand	NOUN
crln-7905	76	8	will	will	AUX
crln-7905	76	9	be	be	AUX
crln-7905	76	10	un­	un­	PUNCT
crln-7905	76	11	veiled	veil	VERB
crln-7905	76	12	to	to	AUX
crln-7905	76	13	library	library	NOUN
crln-7905	76	14	users	user	NOUN
crln-7905	76	15	by	by	ADP
crln-7905	76	16	posting	post	VERB
crln-7905	76	17	it	it	PRON
crln-7905	76	18	on	on	ADP
crln-7905	76	19	the	the	DET
crln-7905	76	20	library	library	PROPN
crln-7905	76	21	web	web	NOUN
crln-7905	76	22	site	site	NOUN
crln-7905	76	23	,	,	PUNCT
crln-7905	76	24	discussing	discuss	VERB
crln-7905	76	25	it	it	PRON
crln-7905	76	26	on	on	ADP
crln-7905	76	27	the	the	DET
crln-7905	76	28	library	library	NOUN
crln-7905	76	29	blog	blog	NOUN
crln-7905	76	30	,	,	PUNCT
crln-7905	76	31	creating	create	VERB
crln-7905	76	32	a	a	DET
crln-7905	76	33	brochure	brochure	NOUN
crln-7905	76	34	,	,	PUNCT
crln-7905	76	35	etc	etc	X
crln-7905	76	36	.	.	X
crln-7905	77	1	the	the	DET
crln-7905	77	2	library	library	PROPN
crln-7905	77	3	brand	brand	NOUN
crln-7905	77	4	makes	make	VERB
crln-7905	77	5	a	a	DET
crln-7905	77	6	number	number	NOUN
crln-7905	77	7	of	of	ADP
crln-7905	77	8	promises	promise	NOUN
crln-7905	77	9	to	to	ADP
crln-7905	77	10	users	user	NOUN
crln-7905	77	11	,	,	PUNCT
crln-7905	77	12	and	and	CCONJ
crln-7905	77	13	once	once	ADV
crln-7905	77	14	the	the	DET
crln-7905	77	15	brand	brand	NOUN
crln-7905	77	16	is	be	AUX
crln-7905	77	17	shared	share	VERB
crln-7905	77	18	with	with	ADP
crln-7905	77	19	the	the	DET
crln-7905	77	20	outside	outside	ADJ
crln-7905	77	21	world	world	NOUN
crln-7905	77	22	,	,	PUNCT
crln-7905	77	23	the	the	DET
crln-7905	77	24	library	library	NOUN
crln-7905	77	25	staff	staff	NOUN
crln-7905	77	26	must	must	AUX
crln-7905	77	27	be	be	AUX
crln-7905	77	28	prepared	prepare	VERB
crln-7905	77	29	to	to	PART
crln-7905	77	30	deliver	deliver	VERB
crln-7905	77	31	what	what	PRON
crln-7905	77	32	they	they	PRON
crln-7905	77	33	promise	promise	VERB
crln-7905	77	34	.	.	PUNCT
crln-7905	78	1	in	in	ADP
crln-7905	78	2	the	the	DET
crln-7905	78	3	meantime	meantime	NOUN
crln-7905	78	4	,	,	PUNCT
crln-7905	78	5	the	the	DET
crln-7905	78	6	library	library	NOUN
crln-7905	78	7	tagline	tagline	NOUN
crln-7905	78	8	is	be	AUX
crln-7905	78	9	promoted	promote	VERB
crln-7905	78	10	on	on	ADP
crln-7905	78	11	the	the	DET
crln-7905	78	12	library	library	NOUN
crln-7905	78	13	web	web	NOUN
crln-7905	78	14	site	site	NOUN
crln-7905	78	15	,	,	PUNCT
crln-7905	78	16	news­	news­	NOUN
crln-7905	78	17	letter	letter	NOUN
crln-7905	78	18	,	,	PUNCT
crln-7905	78	19	postcards	postcard	NOUN
crln-7905	78	20	,	,	PUNCT
crln-7905	78	21	giveaways	giveaway	NOUN
crln-7905	78	22	,	,	PUNCT
crln-7905	78	23	and	and	CCONJ
crln-7905	78	24	in	in	ADP
crln-7905	78	25	other	other	ADJ
crln-7905	78	26	places	place	NOUN
crln-7905	78	27	.	.	PUNCT
crln-7905	79	1	several	several	ADJ
crln-7905	79	2	staff	staff	NOUN
crln-7905	79	3	members	member	NOUN
crln-7905	79	4	also	also	ADV
crln-7905	79	5	include	include	VERB
crln-7905	79	6	the	the	DET
crln-7905	79	7	tagline	tagline	NOUN
crln-7905	79	8	in	in	ADP
crln-7905	79	9	their	their	PRON
crln-7905	79	10	e­mail	e­mail	NOUN
crln-7905	79	11	signature	signature	NOUN
crln-7905	79	12	blocks	block	NOUN
crln-7905	79	13	.	.	PUNCT
crln-7905	80	1	the	the	DET
crln-7905	80	2	library	library	PROPN
crln-7905	80	3	outreach	outreach	NOUN
crln-7905	80	4	services	service	NOUN
crln-7905	80	5	coordina­	coordina­	NOUN
crln-7905	80	6	tor	tor	NOUN
crln-7905	80	7	was	be	AUX
crln-7905	80	8	appointed	appoint	VERB
crln-7905	80	9	the	the	DET
crln-7905	80	10	informal	informal	ADJ
crln-7905	80	11	“	"	PUNCT
crln-7905	80	12	keeper	keeper	NOUN
crln-7905	80	13	of	of	ADP
crln-7905	80	14	the	the	DET
crln-7905	80	15	brand	brand	NOUN
crln-7905	80	16	”	"	PUNCT
crln-7905	80	17	and	and	CCONJ
crln-7905	80	18	,	,	PUNCT
crln-7905	80	19	as	as	ADP
crln-7905	80	20	such	such	ADJ
crln-7905	80	21	,	,	PUNCT
crln-7905	80	22	tries	try	VERB
crln-7905	80	23	to	to	PART
crln-7905	80	24	think	think	VERB
crln-7905	80	25	of	of	ADP
crln-7905	80	26	additional	additional	ADJ
crln-7905	80	27	ways	way	NOUN
crln-7905	80	28	to	to	PART
crln-7905	80	29	promote	promote	VERB
crln-7905	80	30	the	the	DET
crln-7905	80	31	brand	brand	NOUN
crln-7905	80	32	among	among	ADP
crln-7905	80	33	the	the	DET
crln-7905	80	34	library	library	NOUN
crln-7905	80	35	users	user	NOUN
crln-7905	80	36	and	and	CCONJ
crln-7905	80	37	staff	staff	NOUN
crln-7905	80	38	,	,	PUNCT
crln-7905	80	39	to	to	PART
crln-7905	80	40	“	"	PUNCT
crln-7905	80	41	keep	keep	VERB
crln-7905	80	42	the	the	DET
crln-7905	80	43	brand	brand	NOUN
crln-7905	80	44	alive	alive	ADJ
crln-7905	80	45	.	.	PUNCT
crln-7905	80	46	”	"	PUNCT
crln-7905	80	47	conclusion	conclusion	VERB
crln-7905	80	48	the	the	DET
crln-7905	80	49	brand	brand	NOUN
crln-7905	80	50	development	development	NOUN
crln-7905	80	51	process	process	NOUN
crln-7905	80	52	was	be	AUX
crln-7905	80	53	long	long	ADJ
crln-7905	80	54	and	and	CCONJ
crln-7905	80	55	complex	complex	ADJ
crln-7905	80	56	,	,	PUNCT
crln-7905	80	57	but	but	CCONJ
crln-7905	80	58	it	it	PRON
crln-7905	80	59	was	be	AUX
crln-7905	80	60	well	well	ADV
crln-7905	80	61	worth	worth	ADJ
crln-7905	80	62	the	the	DET
crln-7905	80	63	time	time	NOUN
crln-7905	80	64	and	and	CCONJ
crln-7905	80	65	effort	effort	NOUN
crln-7905	80	66	required	require	VERB
crln-7905	80	67	.	.	PUNCT
crln-7905	81	1	the	the	DET
crln-7905	81	2	process	process	NOUN
crln-7905	81	3	made	make	VERB
crln-7905	81	4	the	the	DET
crln-7905	81	5	library	library	NOUN
crln-7905	81	6	staff	staff	NOUN
crln-7905	81	7	take	take	VERB
crln-7905	81	8	an	an	DET
crln-7905	81	9	honest	honest	ADJ
crln-7905	81	10	look	look	NOUN
crln-7905	81	11	at	at	ADP
crln-7905	81	12	the	the	DET
crln-7905	81	13	library	library	NOUN
crln-7905	81	14	,	,	PUNCT
crln-7905	81	15	and	and	CCONJ
crln-7905	81	16	identify	identify	VERB
crln-7905	81	17	and	and	CCONJ
crln-7905	81	18	articulate	articulate	VERB
crln-7905	81	19	its	its	PRON
crln-7905	81	20	strengths	strength	NOUN
crln-7905	81	21	.	.	PUNCT
crln-7905	82	1	the	the	DET
crln-7905	82	2	library	library	NOUN
crln-7905	82	3	brand	brand	NOUN
crln-7905	82	4	will	will	AUX
crln-7905	82	5	continue	continue	VERB
crln-7905	82	6	to	to	PART
crln-7905	82	7	serve	serve	VERB
crln-7905	82	8	as	as	ADP
crln-7905	82	9	a	a	DET
crln-7905	82	10	benchmark	benchmark	NOUN
crln-7905	82	11	for	for	ADP
crln-7905	82	12	strategic	strategic	ADJ
crln-7905	82	13	planning	planning	NOUN
crln-7905	82	14	,	,	PUNCT
crln-7905	82	15	space	space	NOUN
crln-7905	82	16	and	and	CCONJ
crln-7905	82	17	services	service	NOUN
crln-7905	82	18	initiatives	initiative	NOUN
crln-7905	82	19	,	,	PUNCT
crln-7905	82	20	and	and	CCONJ
crln-7905	82	21	marketing	marketing	NOUN
crln-7905	82	22	programs	program	NOUN
crln-7905	82	23	.	.	PUNCT
crln-7905	83	1	working	work	VERB
crln-7905	83	2	on	on	ADP
crln-7905	83	3	the	the	DET
crln-7905	83	4	brand	brand	NOUN
crln-7905	83	5	during	during	ADP
crln-7905	83	6	the	the	DET
crln-7905	83	7	build­	build­	NOUN
crln-7905	83	8	ing	ing	ADJ
crln-7905	83	9	renovation	renovation	NOUN
crln-7905	83	10	worked	work	VERB
crln-7905	83	11	well	well	ADV
crln-7905	83	12	,	,	PUNCT
crln-7905	83	13	since	since	SCONJ
crln-7905	83	14	informa­	informa­	PROPN
crln-7905	83	15	tion	tion	NOUN
crln-7905	83	16	gained	gain	VERB
crln-7905	83	17	in	in	ADP
crln-7905	83	18	one	one	NUM
crln-7905	83	19	project	project	NOUN
crln-7905	83	20	informed	inform	VERB
crln-7905	83	21	and	and	CCONJ
crln-7905	83	22	improved	improved	ADJ
crln-7905	83	23	decisions	decision	NOUN
crln-7905	83	24	made	make	VERB
crln-7905	83	25	in	in	ADP
crln-7905	83	26	the	the	DET
crln-7905	83	27	other	other	ADJ
crln-7905	83	28	.	.	PUNCT
crln-7905	84	1	although	although	SCONJ
crln-7905	84	2	the	the	DET
crln-7905	84	3	renovation	renovation	NOUN
crln-7905	84	4	project	project	NOUN
crln-7905	84	5	was	be	AUX
crln-7905	84	6	an	an	DET
crln-7905	84	7	impetus	impetus	NOUN
crln-7905	84	8	to	to	PART
crln-7905	84	9	develop	develop	VERB
crln-7905	84	10	the	the	DET
crln-7905	84	11	library	library	NOUN
crln-7905	84	12	brand	brand	NOUN
crln-7905	84	13	,	,	PUNCT
crln-7905	84	14	the	the	DET
crln-7905	84	15	branding	branding	NOUN
crln-7905	84	16	process	process	NOUN
crln-7905	84	17	itself	itself	PRON
crln-7905	84	18	,	,	PUNCT
crln-7905	84	19	the	the	DET
crln-7905	84	20	brainstorming	brainstorming	NOUN
crln-7905	84	21	and	and	CCONJ
crln-7905	84	22	reflection	reflection	NOUN
crln-7905	84	23	,	,	PUNCT
crln-7905	84	24	was	be	AUX
crln-7905	84	25	professionally	professionally	ADV
crln-7905	84	26	invigorat­	invigorat­	ADV
crln-7905	84	27	ing	ing	ADJ
crln-7905	84	28	for	for	ADP
crln-7905	84	29	all	all	DET
crln-7905	84	30	levels	level	NOUN
crln-7905	84	31	of	of	ADP
crln-7905	84	32	library	library	ADJ
crln-7905	84	33	staff	staff	NOUN
crln-7905	84	34	.	.	PUNCT
crln-7905	85	1	while	while	SCONJ
crln-7905	85	2	designing	design	VERB
crln-7905	85	3	and	and	CCONJ
crln-7905	85	4	carrying	carry	VERB
crln-7905	85	5	out	out	ADP
crln-7905	85	6	this	this	DET
crln-7905	85	7	project	project	NOUN
crln-7905	85	8	without	without	ADP
crln-7905	85	9	the	the	DET
crln-7905	85	10	assistance	assistance	NOUN
crln-7905	85	11	of	of	ADP
crln-7905	85	12	consultants	consultant	NOUN
crln-7905	85	13	may	may	AUX
crln-7905	85	14	have	have	AUX
crln-7905	85	15	lengthened	lengthen	VERB
crln-7905	85	16	the	the	DET
crln-7905	85	17	project	project	NOUN
crln-7905	85	18	,	,	PUNCT
crln-7905	85	19	it	it	PRON
crln-7905	85	20	also	also	ADV
crln-7905	85	21	allowed	allow	VERB
crln-7905	85	22	the	the	DET
crln-7905	85	23	library	library	ADJ
crln-7905	85	24	staff	staff	NOUN
crln-7905	85	25	to	to	PART
crln-7905	85	26	take	take	VERB
crln-7905	85	27	ownership	ownership	NOUN
crln-7905	85	28	of	of	ADP
crln-7905	85	29	the	the	DET
crln-7905	85	30	brand	brand	NOUN
crln-7905	85	31	,	,	PUNCT
crln-7905	85	32	and	and	CCONJ
crln-7905	85	33	saved	save	VERB
crln-7905	85	34	the	the	DET
crln-7905	85	35	library	library	NOUN
crln-7905	85	36	a	a	DET
crln-7905	85	37	lot	lot	NOUN
crln-7905	85	38	of	of	ADP
crln-7905	85	39	money	money	NOUN
crln-7905	85	40	.	.	PUNCT
crln-7905	86	1	branding	branding	NOUN
crln-7905	86	2	is	be	AUX
crln-7905	86	3	an	an	DET
crln-7905	86	4	evolving	evolve	VERB
crln-7905	86	5	process	process	NOUN
crln-7905	86	6	,	,	PUNCT
crln-7905	86	7	always	always	ADV
crln-7905	86	8	a	a	DET
crln-7905	86	9	work	work	NOUN
crln-7905	86	10	in	in	ADP
crln-7905	86	11	progress	progress	NOUN
crln-7905	86	12	.	.	PUNCT
crln-7905	87	1	the	the	DET
crln-7905	87	2	ucsd	ucsd	PROPN
crln-7905	87	3	biomedical	biomedical	PROPN
crln-7905	87	4	library	library	NOUN
crln-7905	87	5	will	will	AUX
crln-7905	87	6	con­	con­	VERB
crln-7905	87	7	tinue	tinue	NOUN
crln-7905	87	8	to	to	PART
crln-7905	87	9	look	look	VERB
crln-7905	87	10	for	for	ADP
crln-7905	87	11	opportunities	opportunity	NOUN
crln-7905	87	12	to	to	PART
crln-7905	87	13	implement	implement	VERB
crln-7905	87	14	the	the	DET
crln-7905	87	15	brand	brand	NOUN
crln-7905	87	16	in	in	ADP
crln-7905	87	17	ways	way	NOUN
crln-7905	87	18	that	that	PRON
crln-7905	87	19	are	be	AUX
crln-7905	87	20	meaningful	meaningful	ADJ
crln-7905	87	21	for	for	ADP
crln-7905	87	22	both	both	CCONJ
crln-7905	87	23	library	library	ADJ
crln-7905	87	24	users	user	NOUN
crln-7905	87	25	and	and	CCONJ
crln-7905	87	26	library	library	ADJ
crln-7905	87	27	staff	staff	NOUN
crln-7905	87	28	.	.	PUNCT
crln-7905	88	1	acknowledgements	acknowledgement	VERB
crln-7905	88	2	the	the	DET
crln-7905	88	3	author	author	NOUN
crln-7905	88	4	thanks	thanks	PROPN
crln-7905	88	5	susan	susan	PROPN
crln-7905	88	6	starr	starr	PROPN
crln-7905	88	7	and	and	CCONJ
crln-7905	88	8	alice	alice	PROPN
crln-7905	88	9	witkowski	witkowski	PROPN
crln-7905	88	10	for	for	ADP
crln-7905	88	11	their	their	PRON
crln-7905	88	12	encouragement	encouragement	NOUN
crln-7905	88	13	and	and	CCONJ
crln-7905	88	14	assistance	assistance	NOUN
crln-7905	88	15	.	.	PUNCT
crln-7905	89	1	december	december	PROPN
crln-7905	89	2	2007	2007	NUM
crln-7905	90	1	697	697	NUM
crln-7905	90	2	c&rl	c&rl	PROPN
crln-7905	90	3	news	news	PROPN
crln-7905	90	4	notes	note	VERB
crln-7905	90	5	1	1	NUM
crln-7905	90	6	.	.	PUNCT
crln-7905	90	7	beth	beth	PROPN
crln-7905	90	8	dempsey	dempsey	PROPN
crln-7905	90	9	,	,	PUNCT
crln-7905	90	10	“	"	PUNCT
crln-7905	90	11	target	target	VERB
crln-7905	90	12	your	your	PRON
crln-7905	90	13	brand	brand	NOUN
crln-7905	90	14	:	:	PUNCT
crln-7905	90	15	build	build	VERB
crln-7905	90	16	an	an	DET
crln-7905	90	17	identity	identity	NOUN
crln-7905	90	18	that	that	PRON
crln-7905	90	19	works	work	VERB
crln-7905	90	20	in	in	ADP
crln-7905	90	21	the	the	DET
crln-7905	90	22	age	age	NOUN
crln-7905	90	23	of	of	ADP
crln-7905	90	24	the	the	DET
crln-7905	90	25	superstore	superstore	NOUN
crln-7905	90	26	,	,	PUNCT
crln-7905	90	27	”	"	PUNCT
crln-7905	90	28	library	library	NOUN
crln-7905	90	29	journal	journal	PROPN
crln-7905	90	30	129(13	129(13	NUM
crln-7905	90	31	):	):	PUNCT
crln-7905	90	32	32–35	32–35	NUM
crln-7905	90	33	.	.	PUNCT
crln-7905	90	34	2	2	NUM
crln-7905	90	35	.	.	X
crln-7905	90	36	university	university	PROPN
crln-7905	90	37	of	of	ADP
crln-7905	90	38	maryland	maryland	PROPN
crln-7905	90	39	university	university	PROPN
crln-7905	90	40	college	college	NOUN
crln-7905	90	41	.	.	PUNCT
crln-7905	91	1	2005	2005	NUM
crln-7905	91	2	.	.	PUNCT
crln-7905	92	1	identity	identity	NOUN
crln-7905	92	2	standards	standard	NOUN
crln-7905	92	3	guide	guide	NOUN
crln-7905	92	4	.	.	PUNCT
crln-7905	93	1	in­	in­	PROPN
crln-7905	93	2	terim	terim	PROPN
crln-7905	93	3	:	:	PUNCT
crln-7905	94	1	november	november	PROPN
crln-7905	94	2	2005­march	2005­march	NUM
crln-7905	94	3	2007	2007	NUM
crln-7905	94	4	.	.	PUNCT
crln-7905	95	1	p.	p.	NOUN
crln-7905	95	2	2	2	NUM
crln-7905	95	3	.	.	X
crln-7905	95	4	3	3	X
crln-7905	95	5	.	.	X
crln-7905	95	6	karen	karen	PROPN
crln-7905	95	7	brodsky	brodsky	PROPN
crln-7905	95	8	,	,	PUNCT
crln-7905	95	9	“	"	PUNCT
crln-7905	95	10	if	if	SCONJ
crln-7905	95	11	you	you	PRON
crln-7905	95	12	build	build	VERB
crln-7905	95	13	it	it	PRON
crln-7905	95	14	will	will	AUX
crln-7905	95	15	they	they	PRON
crln-7905	95	16	come	come	VERB
crln-7905	95	17	?	?	PUNCT
crln-7905	96	1	using	use	VERB
crln-7905	96	2	a	a	DET
crln-7905	96	3	new	new	ADJ
crln-7905	96	4	library	library	NOUN
crln-7905	96	5	building	building	NOUN
crln-7905	96	6	to	to	PART
crln-7905	96	7	establish	establish	VERB
crln-7905	96	8	a	a	DET
crln-7905	96	9	culture	culture	NOUN
crln-7905	96	10	of	of	ADP
crln-7905	96	11	marketing	marketing	NOUN
crln-7905	96	12	,	,	PUNCT
crln-7905	96	13	”	"	PUNCT
crln-7905	96	14	the	the	DET
crln-7905	96	15	reference	reference	NOUN
crln-7905	96	16	librarian	librarian	NOUN
crln-7905	96	17	82	82	NUM
crln-7905	96	18	:	:	PUNCT
crln-7905	96	19	183–197	183–197	NUM
crln-7905	96	20	.	.	NOUN
crln-7905	96	21	4	4	NUM
crln-7905	96	22	.	.	PUNCT
crln-7905	96	23	matthew	matthew	PROPN
crln-7905	96	24	simon	simon	PROPN
crln-7905	96	25	,	,	PUNCT
crln-7905	96	26	“	"	PUNCT
crln-7905	96	27	marketing	market	VERB
crln-7905	96	28	librar­	librar­	NOUN
crln-7905	96	29	ies	ie	NOUN
crln-7905	96	30	through	through	ADP
crln-7905	96	31	their	their	PRON
crln-7905	96	32	physical	physical	ADJ
crln-7905	96	33	environment	environment	NOUN
crln-7905	96	34	,	,	PUNCT
crln-7905	96	35	”	"	PUNCT
crln-7905	96	36	wilson	wilson	PROPN
crln-7905	96	37	library	library	PROPN
crln-7905	96	38	bulletin	bulletin	PROPN
crln-7905	96	39	66(7	66(7	NOUN
crln-7905	96	40	):	):	PUNCT
crln-7905	96	41	33­35	33­35	NUM
crln-7905	96	42	,	,	PUNCT
crln-7905	96	43	120	120	NUM
crln-7905	97	1	.	.	X
crln-7905	97	2	5	5	NUM
crln-7905	97	3	.	.	PUNCT
crln-7905	97	4	harold	harold	PROPN
crln-7905	97	5	b.	b.	PROPN
crln-7905	97	6	shill	shill	PROPN
crln-7905	97	7	and	and	CCONJ
crln-7905	97	8	shawn	shawn	PROPN
crln-7905	97	9	tonner	tonner	PROPN
crln-7905	97	10	.	.	PUNCT
crln-7905	98	1	2004	2004	NUM
crln-7905	98	2	.	.	PUNCT
crln-7905	99	1	“	"	PUNCT
crln-7905	99	2	does	do	AUX
crln-7905	99	3	the	the	DET
crln-7905	99	4	building	building	NOUN
crln-7905	99	5	still	still	ADV
crln-7905	99	6	matter	matter	VERB
crln-7905	99	7	?	?	PUNCT
crln-7905	100	1	usage	usage	NOUN
crln-7905	100	2	patterns	pattern	NOUN
crln-7905	100	3	in	in	ADP
crln-7905	100	4	new	new	ADJ
crln-7905	100	5	,	,	PUNCT
crln-7905	100	6	expanded	expand	VERB
crln-7905	100	7	,	,	PUNCT
crln-7905	100	8	and	and	CCONJ
crln-7905	100	9	renovated	renovate	VERB
crln-7905	100	10	libaries	libarie	NOUN
crln-7905	100	11	,	,	PUNCT
crln-7905	100	12	1995­2002	1995­2002	NUM
crln-7905	100	13	,	,	PUNCT
crln-7905	100	14	”	"	PUNCT
crln-7905	100	15	college	college	PROPN
crln-7905	100	16	&	&	CCONJ
crln-7905	100	17	research	research	PROPN
crln-7905	100	18	libraries	library	NOUN
crln-7905	100	19	65(2	65(2	NUM
crln-7905	100	20	):	):	PUNCT
crln-7905	100	21	123­150	123­150	NUM
crln-7905	100	22	.	.	PUNCT
crln-7905	101	1	6	6	NUM
crln-7905	101	2	.	.	X
crln-7905	101	3	brinley	brinley	PROPN
crln-7905	101	4	franklin	franklin	PROPN
crln-7905	101	5	and	and	CCONJ
crln-7905	101	6	terry	terry	PROPN
crln-7905	101	7	plum	plum	PROPN
crln-7905	101	8	,	,	PUNCT
crln-7905	101	9	“	"	PUNCT
crln-7905	101	10	library	library	ADJ
crln-7905	101	11	usage	usage	NOUN
crln-7905	101	12	patterns	pattern	NOUN
crln-7905	101	13	in	in	ADP
crln-7905	101	14	the	the	DET
crln-7905	101	15	electronic	electronic	ADJ
crln-7905	101	16	information	information	NOUN
crln-7905	101	17	environment	environment	NOUN
crln-7905	101	18	,	,	PUNCT
crln-7905	101	19	”	"	PUNCT
crln-7905	101	20	infor	infor	PROPN
crln-7905	101	21	mation	mation	PROPN
crln-7905	101	22	resear	resear	PROPN
crln-7905	101	23	ch	ch	PROPN
crln-7905	101	24	9(4	9(4	PROPN
crln-7905	101	25	)	)	PUNCT
crln-7905	101	26	,	,	PUNCT
crln-7905	101	27	informationr.net/ir/9­4	informationr.net/ir/9­4	PROPN
crln-7905	101	28	/paper187.html	/paper187.html	PROPN
crln-7905	101	29	.	.	PUNCT
crln-7905	102	1	7	7	X
crln-7905	102	2	.	.	X
crln-7905	102	3	oclc	oclc	PROPN
crln-7905	102	4	online	online	PROPN
crln-7905	102	5	computer	computer	PROPN
crln-7905	102	6	library	library	PROPN
crln-7905	102	7	cen­	cen­	PROPN
crln-7905	102	8	ter	ter	PROPN
crln-7905	102	9	,	,	PUNCT
crln-7905	102	10	inc	inc	PROPN
crln-7905	102	11	.	.	PROPN
crln-7905	102	12	2005	2005	NUM
crln-7905	102	13	,	,	PUNCT
crln-7905	102	14	perceptions	perception	NOUN
crln-7905	102	15	of	of	ADP
crln-7905	102	16	libraries	library	NOUN
crln-7905	102	17	and	and	CCONJ
crln-7905	102	18	information	information	NOUN
crln-7905	102	19	resources	resource	NOUN
crln-7905	102	20	,	,	PUNCT
crln-7905	102	21	dublin	dublin	PROPN
crln-7905	102	22	,	,	PUNCT
crln-7905	102	23	oh	oh	INTJ
crln-7905	102	24	:	:	PUNCT
crln-7905	102	25	oclc	oclc	PROPN
crln-7905	102	26	online	online	PROPN
crln-7905	102	27	computer	computer	NOUN
crln-7905	102	28	library	library	PROPN
crln-7905	102	29	center	center	PROPN
crln-7905	102	30	,	,	PUNCT
crln-7905	102	31	inc	inc	PROPN
crln-7905	102	32	.	.	PROPN
crln-7905	102	33	,	,	PUNCT
crln-7905	102	34	www.oclc.org/reports/2005perceptions	www.oclc.org/reports/2005perceptions	PROPN
crln-7905	102	35	.	.	PUNCT
crln-7905	103	1	htm	htm	PROPN
crln-7905	103	2	.	.	PROPN
crln-7905	103	3	8	8	NUM
crln-7905	103	4	.	.	X
crln-7905	103	5	lissa	lissa	PROPN
crln-7905	103	6	krull	krull	PROPN
crln-7905	103	7	,	,	PUNCT
crln-7905	103	8	lissa	lissa	NOUN
crln-7905	103	9	“	"	PUNCT
crln-7905	103	10	living	live	VERB
crln-7905	103	11	your	your	PRON
crln-7905	103	12	library	library	NOUN
crln-7905	103	13	’s	’s	PART
crln-7905	103	14	brand	brand	NOUN
crln-7905	103	15	,	,	PUNCT
crln-7905	103	16	”	"	PUNCT
crln-7905	103	17	indiana	indiana	PROPN
crln-7905	103	18	libraries	librarie	VERB
crln-7905	103	19	20(2):16­20	20(2):16­20	NUM
crln-7905	103	20	.	.	PUNCT
crln-7905	104	1	9	9	X
crln-7905	104	2	.	.	X
crln-7905	104	3	mike	mike	PROPN
crln-7905	104	4	moser	moser	PROPN
crln-7905	104	5	,	,	PUNCT
crln-7905	104	6	united	unite	VERB
crln-7905	104	7	we	we	PRON
crln-7905	104	8	brand	brand	VERB
crln-7905	104	9	:	:	PUNCT
crln-7905	104	10	how	how	SCONJ
crln-7905	104	11	to	to	PART
crln-7905	104	12	create	create	VERB
crln-7905	104	13	a	a	DET
crln-7905	104	14	cohesive	cohesive	ADJ
crln-7905	104	15	brand	brand	NOUN
crln-7905	104	16	that	that	PRON
crln-7905	104	17	’s	’s	AUX
crln-7905	104	18	seen	see	VERB
crln-7905	104	19	,	,	PUNCT
crln-7905	104	20	heard	hear	VERB
crln-7905	104	21	and	and	CCONJ
crln-7905	104	22	remembered	remember	VERB
crln-7905	104	23	(	(	PUNCT
crln-7905	104	24	boston	boston	PROPN
crln-7905	104	25	:	:	PUNCT
crln-7905	104	26	harvard	harvard	PROPN
crln-7905	104	27	business	business	PROPN
crln-7905	104	28	school	school	PROPN
crln-7905	104	29	press	press	NOUN
crln-7905	104	30	):	):	PUNCT
crln-7905	104	31	11	11	NUM
crln-7905	104	32	.	.	X
crln-7905	104	33	10	10	NUM
crln-7905	104	34	.	.	PUNCT
crln-7905	105	1	chris	chris	PROPN
crln-7905	105	2	olson	olson	PROPN
crln-7905	105	3	,	,	PUNCT
crln-7905	105	4	slogans	slogan	NOUN
crln-7905	105	5	and	and	CCONJ
crln-7905	105	6	taglines	tagline	NOUN
crln-7905	105	7	.	.	PUNCT
crln-7905	106	1	there	there	PRON
crln-7905	106	2	is	be	VERB
crln-7905	106	3	a	a	DET
crln-7905	106	4	difference	difference	NOUN
crln-7905	106	5	!	!	PUNCT
crln-7905	107	1	marketing	marketing	NOUN
crln-7905	107	2	treasures	treasure	NOUN
crln-7905	107	3	14(6	14(6	NOUN
crln-7905	107	4	)	)	PUNCT
crln-7905	107	5	.	.	PUNCT
crln-7905	108	1	11	11	NUM
crln-7905	108	2	.	.	PUNCT
crln-7905	108	3	mark	mark	PROPN
crln-7905	108	4	shipley	shipley	PROPN
crln-7905	108	5	,	,	PUNCT
crln-7905	108	6	“	"	PUNCT
crln-7905	108	7	keeping	keep	VERB
crln-7905	108	8	the	the	DET
crln-7905	108	9	brand	brand	NOUN
crln-7905	108	10	healthy	healthy	ADJ
crln-7905	108	11	:	:	PUNCT
crln-7905	108	12	the	the	DET
crln-7905	108	13	annual	annual	ADJ
crln-7905	108	14	brand	brand	NOUN
crln-7905	108	15	checkup	checkup	NOUN
crln-7905	108	16	,	,	PUNCT
crln-7905	108	17	”	"	PUNCT
crln-7905	108	18	www	www	PROPN
crln-7905	108	19	.	.	PROPN
crln-7905	108	20	marketingprofs.com/7/keeping­brands­	marketingprofs.com/7/keeping­brands­	PROPN
crln-7905	108	21	healthy­annual­checkup­shipley.asp	healthy­annual­checkup­shipley.asp	PROPN
crln-7905	108	22	(	(	PUNCT
crln-7905	108	23	reg­	reg­	NOUN
crln-7905	108	24	istration	istration	NOUN
crln-7905	108	25	required	require	VERB
crln-7905	108	26	)	)	PUNCT
crln-7905	108	27	.	.	PUNCT
crln-7905	109	1	c&rl	c&rl	PROPN
crln-7905	109	2	news	news	PROPN
crln-7905	109	3	december	december	PROPN
crln-7905	109	4	2007	2007	NUM
crln-7905	109	5	698	698	NUM
crln-7905	109	6	www.oclc.org/reports/2005perceptions	www.oclc.org/reports/2005perception	NOUN