id	sid	tid	token	lemma	pos
crln-9174	1	1	sept14_b.indd	sept14_b.indd	VERB
crln-9174	1	2	september	september	PROPN
crln-9174	1	3	2014	2014	NUM
crln-9174	1	4	427	427	NUM
crln-9174	1	5	c&rl	c&rl	PROPN
crln-9174	1	6	news	news	PROPN
crln-9174	1	7	scott	scott	PROPN
crln-9174	1	8	w.	w.	PROPN
crln-9174	1	9	h.	h.	PROPN
crln-9174	1	10	young	young	PROPN
crln-9174	1	11	,	,	PUNCT
crln-9174	1	12	angela	angela	PROPN
crln-9174	1	13	m.	m.	PROPN
crln-9174	1	14	tate	tate	PROPN
crln-9174	1	15	,	,	PUNCT
crln-9174	1	16	doralyn	doralyn	ADJ
crln-9174	1	17	rossmann	rossmann	PROPN
crln-9174	1	18	,	,	PUNCT
crln-9174	1	19	and	and	CCONJ
crln-9174	1	20	mary	mary	PROPN
crln-9174	1	21	anne	anne	PROPN
crln-9174	1	22	hansen	hansen	PROPN
crln-9174	1	23	the	the	DET
crln-9174	1	24	social	social	ADJ
crln-9174	1	25	media	medium	NOUN
crln-9174	1	26	toll	toll	NOUN
crln-9174	1	27	road	road	NOUN
crln-9174	1	28	the	the	DET
crln-9174	1	29	promise	promise	NOUN
crln-9174	1	30	and	and	CCONJ
crln-9174	1	31	peril	peril	NOUN
crln-9174	1	32	of	of	ADP
crln-9174	1	33	facebook	facebook	PROPN
crln-9174	1	34	advertising	advertising	NOUN
crln-9174	1	35	in	in	ADP
crln-9174	1	36	the	the	DET
crln-9174	1	37	world	world	NOUN
crln-9174	1	38	of	of	ADP
crln-9174	1	39	facebook	facebook	PROPN
crln-9174	1	40	,	,	PUNCT
crln-9174	1	41	can	can	AUX
crln-9174	1	42	money	money	NOUN
crln-9174	1	43	re	re	VERB
crln-9174	1	44	-	-	NOUN
crln-9174	1	45	ally	ally	NOUN
crln-9174	1	46	buy	buy	VERB
crln-9174	1	47	popularity	popularity	NOUN
crln-9174	1	48	?	?	PUNCT
crln-9174	2	1	at	at	ADP
crln-9174	2	2	the	the	DET
crln-9174	2	3	montana	montana	PROPN
crln-9174	2	4	state	state	PROPN
crln-9174	2	5	university	university	PROPN
crln-9174	2	6	(	(	PUNCT
crln-9174	2	7	msu	msu	PROPN
crln-9174	2	8	)	)	PUNCT
crln-9174	2	9	library	library	NOUN
crln-9174	2	10	,	,	PUNCT
crln-9174	2	11	armed	arm	VERB
crln-9174	2	12	with	with	ADP
crln-9174	2	13	a	a	DET
crln-9174	2	14	small	small	ADJ
crln-9174	2	15	advertising	advertising	NOUN
crln-9174	2	16	budget	budget	NOUN
crln-9174	2	17	,	,	PUNCT
crln-9174	2	18	we	we	PRON
crln-9174	2	19	aimed	aim	VERB
crln-9174	2	20	to	to	PART
crln-9174	2	21	find	find	VERB
crln-9174	2	22	out	out	ADP
crln-9174	2	23	.	.	PUNCT
crln-9174	3	1	after	after	ADP
crln-9174	3	2	two	two	NUM
crln-9174	3	3	years	year	NOUN
crln-9174	3	4	of	of	ADP
crln-9174	3	5	using	use	VERB
crln-9174	3	6	the	the	DET
crln-9174	3	7	library	library	NOUN
crln-9174	3	8	’s	’s	PART
crln-9174	3	9	facebook	facebook	PROPN
crln-9174	3	10	page	page	NOUN
crln-9174	3	11	as	as	ADP
crln-9174	3	12	a	a	DET
crln-9174	3	13	free	free	ADJ
crln-9174	3	14	avenue	avenue	NOUN
crln-9174	3	15	to	to	PART
crln-9174	3	16	reach	reach	VERB
crln-9174	3	17	users	user	NOUN
crln-9174	3	18	,	,	PUNCT
crln-9174	3	19	we	we	PRON
crln-9174	3	20	decided	decide	VERB
crln-9174	3	21	to	to	PART
crln-9174	3	22	explore	explore	VERB
crln-9174	3	23	different	different	ADJ
crln-9174	3	24	paid	pay	VERB
crln-9174	3	25	routes	route	NOUN
crln-9174	3	26	available	available	ADJ
crln-9174	3	27	within	within	ADP
crln-9174	3	28	facebook	facebook	PROPN
crln-9174	3	29	.	.	PUNCT
crln-9174	4	1	our	our	PRON
crln-9174	4	2	goals	goal	NOUN
crln-9174	4	3	for	for	ADP
crln-9174	4	4	implementing	implement	VERB
crln-9174	4	5	a	a	DET
crln-9174	4	6	facebook	facebook	NOUN
crln-9174	4	7	advertising	advertising	NOUN
crln-9174	4	8	campaign	campaign	NOUN
crln-9174	4	9	were	be	AUX
crln-9174	4	10	primarily	primarily	ADV
crln-9174	4	11	to	to	PART
crln-9174	4	12	increase	increase	VERB
crln-9174	4	13	user	user	NOUN
crln-9174	4	14	awareness	awareness	NOUN
crln-9174	4	15	of	of	ADP
crln-9174	4	16	library	library	ADJ
crln-9174	4	17	services	service	NOUN
crln-9174	4	18	and	and	CCONJ
crln-9174	4	19	resources	resource	NOUN
crln-9174	4	20	,	,	PUNCT
crln-9174	4	21	and	and	CCONJ
crln-9174	4	22	secondarily	secondarily	ADV
crln-9174	4	23	to	to	PART
crln-9174	4	24	understand	understand	VERB
crln-9174	4	25	the	the	DET
crln-9174	4	26	mechanisms	mechanism	NOUN
crln-9174	4	27	of	of	ADP
crln-9174	4	28	facebook	facebook	PROPN
crln-9174	4	29	advertising	advertising	NOUN
crln-9174	4	30	.	.	PUNCT
crln-9174	5	1	our	our	PRON
crln-9174	5	2	experiences	experience	NOUN
crln-9174	5	3	allowed	allow	VERB
crln-9174	5	4	us	we	PRON
crln-9174	5	5	to	to	PART
crln-9174	5	6	get	get	VERB
crln-9174	5	7	a	a	DET
crln-9174	5	8	glimpse	glimpse	NOUN
crln-9174	5	9	of	of	ADP
crln-9174	5	10	life	life	NOUN
crln-9174	5	11	on	on	ADP
crln-9174	5	12	the	the	DET
crln-9174	5	13	facebook	facebook	NOUN
crln-9174	5	14	toll	toll	NOUN
crln-9174	5	15	road	road	NOUN
crln-9174	5	16	.	.	PUNCT
crln-9174	6	1	most	most	ADJ
crln-9174	6	2	libraries	library	NOUN
crln-9174	6	3	with	with	ADP
crln-9174	6	4	a	a	DET
crln-9174	6	5	facebook	facebook	NOUN
crln-9174	6	6	presence	presence	NOUN
crln-9174	6	7	will	will	AUX
crln-9174	6	8	be	be	AUX
crln-9174	6	9	familiar	familiar	ADJ
crln-9174	6	10	with	with	ADP
crln-9174	6	11	the	the	DET
crln-9174	6	12	concept	concept	NOUN
crln-9174	6	13	of	of	ADP
crln-9174	6	14	organic	organic	ADJ
crln-9174	6	15	growth	growth	NOUN
crln-9174	6	16	.	.	PUNCT
crln-9174	7	1	this	this	DET
crln-9174	7	2	type	type	NOUN
crln-9174	7	3	of	of	ADP
crln-9174	7	4	growth	growth	NOUN
crln-9174	7	5	represents	represent	VERB
crln-9174	7	6	social	social	ADJ
crln-9174	7	7	media	medium	NOUN
crln-9174	7	8	interaction	interaction	NOUN
crln-9174	7	9	that	that	PRON
crln-9174	7	10	does	do	AUX
crln-9174	7	11	not	not	PART
crln-9174	7	12	result	result	VERB
crln-9174	7	13	from	from	ADP
crln-9174	7	14	the	the	DET
crln-9174	7	15	aid	aid	NOUN
crln-9174	7	16	of	of	ADP
crln-9174	7	17	paid	pay	VERB
crln-9174	7	18	promotions	promotion	NOUN
crln-9174	7	19	or	or	CCONJ
crln-9174	7	20	advertising	advertising	NOUN
crln-9174	7	21	.	.	PUNCT
crln-9174	8	1	organic	organic	ADJ
crln-9174	8	2	growth	growth	NOUN
crln-9174	8	3	is	be	AUX
crln-9174	8	4	driven	drive	VERB
crln-9174	8	5	by	by	ADP
crln-9174	8	6	strong	strong	ADJ
crln-9174	8	7	content	content	NOUN
crln-9174	8	8	,	,	PUNCT
crln-9174	8	9	and	and	CCONJ
crln-9174	8	10	it	it	PRON
crln-9174	8	11	results	result	VERB
crln-9174	8	12	mainly	mainly	ADV
crln-9174	8	13	from	from	ADP
crln-9174	8	14	a	a	DET
crln-9174	8	15	community	community	NOUN
crln-9174	8	16	engaging	engage	VERB
crln-9174	8	17	with	with	ADP
crln-9174	8	18	social	social	ADJ
crln-9174	8	19	media	medium	NOUN
crln-9174	8	20	posts	post	NOUN
crln-9174	8	21	in	in	ADP
crln-9174	8	22	the	the	DET
crln-9174	8	23	form	form	NOUN
crln-9174	8	24	of	of	ADP
crln-9174	8	25	likes	like	NOUN
crln-9174	8	26	,	,	PUNCT
crln-9174	8	27	shares	share	NOUN
crln-9174	8	28	,	,	PUNCT
crln-9174	8	29	and	and	CCONJ
crln-9174	8	30	comments	comment	NOUN
crln-9174	8	31	.	.	PUNCT
crln-9174	9	1	engagement	engagement	NOUN
crln-9174	9	2	is	be	AUX
crln-9174	9	3	a	a	DET
crln-9174	9	4	key	key	ADJ
crln-9174	9	5	metric	metric	NOUN
crln-9174	9	6	here	here	ADV
crln-9174	9	7	.	.	PUNCT
crln-9174	10	1	not	not	PART
crln-9174	10	2	only	only	ADV
crln-9174	10	3	does	do	AUX
crln-9174	10	4	it	it	PRON
crln-9174	10	5	indicate	indicate	VERB
crln-9174	10	6	positive	positive	ADJ
crln-9174	10	7	community	community	NOUN
crln-9174	10	8	reactions	reaction	NOUN
crln-9174	10	9	,	,	PUNCT
crln-9174	10	10	but	but	CCONJ
crln-9174	10	11	when	when	SCONJ
crln-9174	10	12	a	a	DET
crln-9174	10	13	post	post	NOUN
crln-9174	10	14	receives	receive	VERB
crln-9174	10	15	high	high	ADJ
crln-9174	10	16	engagement	engagement	NOUN
crln-9174	10	17	,	,	PUNCT
crln-9174	10	18	that	that	PRON
crln-9174	10	19	post	post	NOUN
crln-9174	10	20	is	be	AUX
crln-9174	10	21	more	more	ADV
crln-9174	10	22	likely	likely	ADJ
crln-9174	10	23	to	to	PART
crln-9174	10	24	appear	appear	VERB
crln-9174	10	25	in	in	ADP
crln-9174	10	26	the	the	DET
crln-9174	10	27	news	news	NOUN
crln-9174	10	28	feeds	feed	NOUN
crln-9174	10	29	of	of	ADP
crln-9174	10	30	friends	friend	NOUN
crln-9174	10	31	,	,	PUNCT
crln-9174	10	32	resulting	result	VERB
crln-9174	10	33	in	in	ADP
crln-9174	10	34	further	further	ADJ
crln-9174	10	35	engagement	engagement	NOUN
crln-9174	10	36	and	and	CCONJ
crln-9174	10	37	the	the	DET
crln-9174	10	38	increased	increase	VERB
crln-9174	10	39	potential	potential	NOUN
crln-9174	10	40	for	for	ADP
crln-9174	10	41	new	new	ADJ
crln-9174	10	42	followers	follower	NOUN
crln-9174	10	43	.	.	PUNCT
crln-9174	11	1	the	the	DET
crln-9174	11	2	news	news	NOUN
crln-9174	11	3	feed	feed	NOUN
crln-9174	11	4	is	be	AUX
crln-9174	11	5	the	the	DET
crln-9174	11	6	continuously	continuously	ADV
crln-9174	11	7	updating	updating	NOUN
crln-9174	11	8	list	list	NOUN
crln-9174	11	9	of	of	ADP
crln-9174	11	10	status	status	NOUN
crln-9174	11	11	updates	update	NOUN
crln-9174	11	12	,	,	PUNCT
crln-9174	11	13	likes	like	NOUN
crln-9174	11	14	,	,	PUNCT
crln-9174	11	15	and	and	CCONJ
crln-9174	11	16	other	other	ADJ
crln-9174	11	17	activities	activity	NOUN
crln-9174	11	18	from	from	ADP
crln-9174	11	19	people	people	NOUN
crln-9174	11	20	and	and	CCONJ
crln-9174	11	21	pages	page	NOUN
crln-9174	11	22	that	that	PRON
crln-9174	11	23	a	a	DET
crln-9174	11	24	user	user	NOUN
crln-9174	11	25	follows	follow	VERB
crln-9174	11	26	on	on	ADP
crln-9174	11	27	facebook	facebook	PROPN
crln-9174	11	28	.	.	PUNCT
crln-9174	12	1	as	as	ADP
crln-9174	12	2	the	the	DET
crln-9174	12	3	primary	primary	ADJ
crln-9174	12	4	way	way	NOUN
crln-9174	12	5	users	user	NOUN
crln-9174	12	6	interact	interact	VERB
crln-9174	12	7	with	with	ADP
crln-9174	12	8	content	content	NOUN
crln-9174	12	9	,	,	PUNCT
crln-9174	12	10	the	the	DET
crln-9174	12	11	news	news	NOUN
crln-9174	12	12	feed	feed	NOUN
crln-9174	12	13	is	be	AUX
crln-9174	12	14	an	an	DET
crln-9174	12	15	important	important	ADJ
crln-9174	12	16	element	element	NOUN
crln-9174	12	17	of	of	ADP
crln-9174	12	18	the	the	DET
crln-9174	12	19	facebook	facebook	PROPN
crln-9174	12	20	experience	experience	NOUN
crln-9174	12	21	.	.	PUNCT
crln-9174	13	1	in	in	ADP
crln-9174	13	2	studying	study	VERB
crln-9174	13	3	the	the	DET
crln-9174	13	4	news	news	NOUN
crln-9174	13	5	feed	feed	NOUN
crln-9174	13	6	and	and	CCONJ
crln-9174	13	7	the	the	DET
crln-9174	13	8	engagement	engagement	NOUN
crln-9174	13	9	levels	level	NOUN
crln-9174	13	10	of	of	ADP
crln-9174	13	11	different	different	ADJ
crln-9174	13	12	types	type	NOUN
crln-9174	13	13	of	of	ADP
crln-9174	13	14	content	content	NOUN
crln-9174	13	15	,	,	PUNCT
crln-9174	13	16	we	we	PRON
crln-9174	13	17	noticed	notice	VERB
crln-9174	13	18	that	that	SCONJ
crln-9174	13	19	two	two	NUM
crln-9174	13	20	posting	post	VERB
crln-9174	13	21	categories	category	NOUN
crln-9174	13	22	often	often	ADV
crln-9174	13	23	result	result	VERB
crln-9174	13	24	in	in	ADP
crln-9174	13	25	high	high	ADJ
crln-9174	13	26	engagement	engagement	NOUN
crln-9174	13	27	and	and	CCONJ
crln-9174	13	28	organic	organic	ADJ
crln-9174	13	29	growth	growth	NOUN
crln-9174	13	30	for	for	ADP
crln-9174	13	31	the	the	DET
crln-9174	13	32	library	library	NOUN
crln-9174	13	33	’s	’s	PART
crln-9174	13	34	facebook	facebook	PROPN
crln-9174	13	35	page	page	NOUN
crln-9174	13	36	:	:	PUNCT
crln-9174	13	37	“	"	PUNCT
crln-9174	13	38	library	library	ADJ
crln-9174	13	39	events	event	NOUN
crln-9174	13	40	”	"	PUNCT
crln-9174	13	41	(	(	PUNCT
crln-9174	13	42	fig	fig	NOUN
crln-9174	13	43	.	.	NOUN
crln-9174	13	44	1	1	NUM
crln-9174	13	45	)	)	PUNCT
crln-9174	13	46	and	and	CCONJ
crln-9174	13	47	“	"	PUNCT
crln-9174	13	48	library	library	ADJ
crln-9174	13	49	employee	employee	NOUN
crln-9174	13	50	highlights	highlight	NOUN
crln-9174	13	51	”	"	PUNCT
crln-9174	13	52	(	(	PUNCT
crln-9174	13	53	fig	fig	NOUN
crln-9174	13	54	.	.	PUNCT
crln-9174	14	1	2	2	NUM
crln-9174	14	2	)	)	PUNCT
crln-9174	14	3	.	.	PUNCT
crln-9174	15	1	we	we	PRON
crln-9174	15	2	used	use	VERB
crln-9174	15	3	these	these	DET
crln-9174	15	4	scott	scott	PROPN
crln-9174	15	5	w.	w.	PROPN
crln-9174	15	6	h.	h.	PROPN
crln-9174	15	7	young	young	PROPN
crln-9174	15	8	is	be	AUX
crln-9174	15	9	digital	digital	ADJ
crln-9174	15	10	initiatives	initiative	NOUN
crln-9174	15	11	librarian	librarian	NOUN
crln-9174	15	12	,	,	PUNCT
crln-9174	15	13	e	e	NOUN
crln-9174	15	14	-	-	NOUN
crln-9174	15	15	mail	mail	NOUN
crln-9174	15	16	:	:	PUNCT
crln-9174	15	17	scott.young6@montana.edu	scott.young6@montana.edu	PROPN
crln-9174	15	18	,	,	PUNCT
crln-9174	15	19	angela	angela	PROPN
crln-9174	15	20	m.	m.	PROPN
crln-9174	15	21	tate	tate	PROPN
crln-9174	15	22	is	be	AUX
crln-9174	15	23	program	program	NOUN
crln-9174	15	24	coordinator	coordinator	NOUN
crln-9174	15	25	,	,	PUNCT
crln-9174	15	26	e	e	NOUN
crln-9174	15	27	-mail	-mail	NOUN
crln-9174	15	28	:	:	PUNCT
crln-9174	15	29	angela.tate@montana.edu	angela.tate@montana.edu	NOUN
crln-9174	15	30	,	,	PUNCT
crln-9174	15	31	doralyn	doralyn	ADJ
crln-9174	15	32	rossmann	rossmann	PROPN
crln-9174	15	33	is	be	AUX
crln-9174	15	34	head	head	NOUN
crln-9174	15	35	of	of	ADP
crln-9174	15	36	collection	collection	NOUN
crln-9174	15	37	development	development	NOUN
crln-9174	15	38	,	,	PUNCT
crln-9174	15	39	e	e	NOUN
crln-9174	15	40	-	-	NOUN
crln-9174	15	41	mail	mail	NOUN
crln-9174	15	42	:	:	PUNCT
crln-9174	15	43	doralyn@montana.edu	doralyn@montana.edu	PROPN
crln-9174	15	44	,	,	PUNCT
crln-9174	15	45	and	and	CCONJ
crln-9174	15	46	mary	mary	PROPN
crln-9174	15	47	ann	ann	PROPN
crln-9174	15	48	hansen	hansen	PROPN
crln-9174	15	49	is	be	AUX
crln-9174	15	50	research	research	NOUN
crln-9174	15	51	commons	common	NOUN
crln-9174	15	52	librarian	librarian	PROPN
crln-9174	15	53	,	,	PUNCT
crln-9174	15	54	e	e	NOUN
crln-9174	15	55	-	-	NOUN
crln-9174	15	56	mail	mail	NOUN
crln-9174	15	57	:	:	PUNCT
crln-9174	16	1	mhansen@	mhansen@	X
crln-9174	16	2	montana.edu	montana.edu	NOUN
crln-9174	16	3	,	,	PUNCT
crln-9174	16	4	at	at	ADP
crln-9174	16	5	montana	montana	PROPN
crln-9174	16	6	state	state	PROPN
crln-9174	16	7	university	university	PROPN
crln-9174	16	8	©	©	PROPN
crln-9174	16	9	2014	2014	NUM
crln-9174	16	10	scott	scott	PROPN
crln-9174	16	11	w.	w.	PROPN
crln-9174	16	12	h.	h.	PROPN
crln-9174	16	13	young	young	PROPN
crln-9174	16	14	,	,	PUNCT
crln-9174	16	15	angela	angela	PROPN
crln-9174	16	16	m.	m.	PROPN
crln-9174	16	17	tate	tate	PROPN
crln-9174	16	18	,	,	PUNCT
crln-9174	16	19	doralyn	doralyn	ADJ
crln-9174	16	20	rossmann	rossmann	PROPN
crln-9174	16	21	,	,	PUNCT
crln-9174	16	22	and	and	CCONJ
crln-9174	16	23	mary	mary	PROPN
crln-9174	16	24	ann	ann	PROPN
crln-9174	16	25	hansen	hansen	PROPN
crln-9174	16	26	acrl	acrl	PROPN
crln-9174	16	27	techconnect	techconnect	ADV
crln-9174	16	28	figure	figure	VERB
crln-9174	16	29	1	1	NUM
crln-9174	16	30	.	.	PUNCT
crln-9174	17	1	post	post	VERB
crln-9174	17	2	highlighting	highlight	VERB
crln-9174	17	3	writenight	writenight	NOUN
crln-9174	17	4	.	.	PUNCT
crln-9174	18	1	view	view	VERB
crln-9174	18	2	this	this	DET
crln-9174	18	3	article	article	NOUN
crln-9174	18	4	online	online	ADV
crln-9174	18	5	for	for	ADP
crln-9174	18	6	more	more	ADV
crln-9174	18	7	detailed	detailed	ADJ
crln-9174	18	8	images	image	NOUN
crln-9174	18	9	.	.	PUNCT
crln-9174	19	1	c&rl	c&rl	PROPN
crln-9174	19	2	news	news	PROPN
crln-9174	19	3	september	september	PROPN
crln-9174	19	4	2014	2014	NUM
crln-9174	19	5	428	428	NUM
crln-9174	19	6	observations	observation	NOUN
crln-9174	19	7	of	of	ADP
crln-9174	19	8	organic	organic	ADJ
crln-9174	19	9	growth	growth	NOUN
crln-9174	19	10	categories	category	NOUN
crln-9174	19	11	to	to	PART
crln-9174	19	12	inform	inform	VERB
crln-9174	19	13	our	our	PRON
crln-9174	19	14	strategy	strategy	NOUN
crln-9174	19	15	around	around	ADP
crln-9174	19	16	paid	pay	VERB
crln-9174	19	17	growth	growth	NOUN
crln-9174	19	18	.	.	PUNCT
crln-9174	20	1	libraries	library	NOUN
crln-9174	20	2	with	with	ADP
crln-9174	20	3	a	a	DET
crln-9174	20	4	facebook	facebook	NOUN
crln-9174	20	5	presence	presence	NOUN
crln-9174	20	6	may	may	AUX
crln-9174	20	7	be	be	AUX
crln-9174	20	8	less	less	ADV
crln-9174	20	9	familiar	familiar	ADJ
crln-9174	20	10	with	with	ADP
crln-9174	20	11	the	the	DET
crln-9174	20	12	concept	concept	NOUN
crln-9174	20	13	of	of	ADP
crln-9174	20	14	paid	pay	VERB
crln-9174	20	15	growth	growth	NOUN
crln-9174	20	16	.	.	PUNCT
crln-9174	21	1	in	in	ADP
crln-9174	21	2	contrast	contrast	NOUN
crln-9174	21	3	to	to	ADP
crln-9174	21	4	organic	organic	ADJ
crln-9174	21	5	growth	growth	NOUN
crln-9174	21	6	,	,	PUNCT
crln-9174	21	7	paid	pay	VERB
crln-9174	21	8	growth	growth	NOUN
crln-9174	21	9	represents	represent	VERB
crln-9174	21	10	social	social	ADJ
crln-9174	21	11	media	medium	NOUN
crln-9174	21	12	interaction	interaction	NOUN
crln-9174	21	13	that	that	PRON
crln-9174	21	14	results	result	VERB
crln-9174	21	15	from	from	ADP
crln-9174	21	16	the	the	DET
crln-9174	21	17	aid	aid	NOUN
crln-9174	21	18	of	of	ADP
crln-9174	21	19	paid	pay	VERB
crln-9174	21	20	promotions	promotion	NOUN
crln-9174	21	21	or	or	CCONJ
crln-9174	21	22	advertising	advertising	NOUN
crln-9174	21	23	,	,	PUNCT
crln-9174	21	24	which	which	PRON
crln-9174	21	25	on	on	ADP
crln-9174	21	26	facebook	facebook	PROPN
crln-9174	21	27	entail	entail	VERB
crln-9174	21	28	either	either	CCONJ
crln-9174	21	29	an	an	DET
crln-9174	21	30	ad	ad	NOUN
crln-9174	21	31	or	or	CCONJ
crln-9174	21	32	a	a	DET
crln-9174	21	33	promoted	promote	VERB
crln-9174	21	34	post	post	NOUN
crln-9174	21	35	.	.	PUNCT
crln-9174	22	1	an	an	DET
crln-9174	22	2	ad	ad	NOUN
crln-9174	22	3	is	be	AUX
crln-9174	22	4	self	self	NOUN
crln-9174	22	5	-	-	PUNCT
crln-9174	22	6	created	create	VERB
crln-9174	22	7	and	and	CCONJ
crln-9174	22	8	includes	include	VERB
crln-9174	22	9	a	a	DET
crln-9174	22	10	photograph	photograph	NOUN
crln-9174	22	11	,	,	PUNCT
crln-9174	22	12	a	a	DET
crln-9174	22	13	headline	headline	NOUN
crln-9174	22	14	,	,	PUNCT
crln-9174	22	15	and	and	CCONJ
crln-9174	22	16	90	90	NUM
crln-9174	22	17	characters	character	NOUN
crln-9174	22	18	of	of	ADP
crln-9174	22	19	text	text	NOUN
crln-9174	22	20	which	which	PRON
crln-9174	22	21	are	be	AUX
crln-9174	22	22	displayed	display	VERB
crln-9174	22	23	on	on	ADP
crln-9174	22	24	the	the	DET
crln-9174	22	25	pages	page	NOUN
crln-9174	22	26	of	of	ADP
crln-9174	22	27	people	people	NOUN
crln-9174	22	28	who	who	PRON
crln-9174	22	29	meet	meet	VERB
crln-9174	22	30	certain	certain	ADJ
crln-9174	22	31	criteria	criterion	NOUN
crln-9174	22	32	preselected	preselecte	VERB
crln-9174	22	33	by	by	ADP
crln-9174	22	34	the	the	DET
crln-9174	22	35	ad	ad	NOUN
crln-9174	22	36	creator	creator	NOUN
crln-9174	22	37	.	.	PUNCT
crln-9174	23	1	promoted	promote	VERB
crln-9174	23	2	posts	post	NOUN
crln-9174	23	3	,	,	PUNCT
crln-9174	23	4	which	which	PRON
crln-9174	23	5	become	become	VERB
crln-9174	23	6	available	available	ADJ
crln-9174	23	7	to	to	ADP
crln-9174	23	8	administrators	administrator	NOUN
crln-9174	23	9	of	of	ADP
crln-9174	23	10	facebook	facebook	PROPN
crln-9174	23	11	pages	page	NOUN
crln-9174	23	12	with	with	ADP
crln-9174	23	13	more	more	ADJ
crln-9174	23	14	than	than	ADP
crln-9174	23	15	400	400	NUM
crln-9174	23	16	likes	like	NOUN
crln-9174	23	17	,	,	PUNCT
crln-9174	23	18	occur	occur	VERB
crln-9174	23	19	when	when	SCONJ
crln-9174	23	20	a	a	DET
crln-9174	23	21	monetary	monetary	ADJ
crln-9174	23	22	investment	investment	NOUN
crln-9174	23	23	is	be	AUX
crln-9174	23	24	applied	apply	VERB
crln-9174	23	25	directly	directly	ADV
crln-9174	23	26	to	to	ADP
crln-9174	23	27	an	an	DET
crln-9174	23	28	individual	individual	ADJ
crln-9174	23	29	post	post	NOUN
crln-9174	23	30	.	.	PUNCT
crln-9174	24	1	facebook	facebook	PROPN
crln-9174	24	2	uses	use	VERB
crln-9174	24	3	the	the	DET
crln-9174	24	4	term	term	NOUN
crln-9174	24	5	boosting	boost	VERB
crln-9174	24	6	to	to	PART
crln-9174	24	7	describe	describe	VERB
crln-9174	24	8	this	this	DET
crln-9174	24	9	process	process	NOUN
crln-9174	24	10	whereby	whereby	SCONJ
crln-9174	24	11	the	the	DET
crln-9174	24	12	promoted	promote	VERB
crln-9174	24	13	post	post	NOUN
crln-9174	24	14	is	be	AUX
crln-9174	24	15	elevated	elevate	VERB
crln-9174	24	16	in	in	ADP
crln-9174	24	17	the	the	DET
crln-9174	24	18	news	news	NOUN
crln-9174	24	19	feeds	feed	NOUN
crln-9174	24	20	of	of	ADP
crln-9174	24	21	followers	follower	NOUN
crln-9174	24	22	,	,	PUNCT
crln-9174	24	23	ostensibly	ostensibly	ADV
crln-9174	24	24	to	to	PART
crln-9174	24	25	increase	increase	VERB
crln-9174	24	26	visibility	visibility	NOUN
crln-9174	24	27	and	and	CCONJ
crln-9174	24	28	engagement	engagement	NOUN
crln-9174	24	29	.	.	PUNCT
crln-9174	25	1	promoted	promote	VERB
crln-9174	25	2	posts	post	NOUN
crln-9174	25	3	allow	allow	VERB
crln-9174	25	4	for	for	ADP
crln-9174	25	5	a	a	DET
crln-9174	25	6	high	high	ADJ
crln-9174	25	7	level	level	NOUN
crln-9174	25	8	of	of	ADP
crln-9174	25	9	content	content	NOUN
crln-9174	25	10	flexibility	flexibility	NOUN
crln-9174	25	11	because	because	SCONJ
crln-9174	25	12	any	any	DET
crln-9174	25	13	individual	individual	ADJ
crln-9174	25	14	post	post	NOUN
crln-9174	25	15	can	can	AUX
crln-9174	25	16	be	be	AUX
crln-9174	25	17	promoted	promote	VERB
crln-9174	25	18	.	.	PUNCT
crln-9174	26	1	in	in	ADP
crln-9174	26	2	contrast	contrast	NOUN
crln-9174	26	3	to	to	ADP
crln-9174	26	4	the	the	DET
crln-9174	26	5	more	more	ADV
crln-9174	26	6	static	static	ADJ
crln-9174	26	7	and	and	CCONJ
crln-9174	26	8	pre	pre	ADJ
crln-9174	26	9	-	-	ADJ
crln-9174	26	10	prepared	prepared	ADJ
crln-9174	26	11	nature	nature	NOUN
crln-9174	26	12	of	of	ADP
crln-9174	26	13	ads	ad	NOUN
crln-9174	26	14	,	,	PUNCT
crln-9174	26	15	promoted	promote	VERB
crln-9174	26	16	posts	post	NOUN
crln-9174	26	17	offer	offer	VERB
crln-9174	26	18	a	a	DET
crln-9174	26	19	way	way	NOUN
crln-9174	26	20	to	to	PART
crln-9174	26	21	reach	reach	VERB
crln-9174	26	22	followers	follower	NOUN
crln-9174	26	23	without	without	ADP
crln-9174	26	24	the	the	DET
crln-9174	26	25	appearance	appearance	NOUN
crln-9174	26	26	of	of	ADP
crln-9174	26	27	an	an	DET
crln-9174	26	28	overt	overt	ADJ
crln-9174	26	29	ad	ad	NOUN
crln-9174	26	30	.	.	PUNCT
crln-9174	27	1	during	during	ADP
crln-9174	27	2	our	our	PRON
crln-9174	27	3	advertising	advertising	NOUN
crln-9174	27	4	experimentation	experimentation	NOUN
crln-9174	27	5	,	,	PUNCT
crln-9174	27	6	we	we	PRON
crln-9174	27	7	maintained	maintain	VERB
crln-9174	27	8	a	a	DET
crln-9174	27	9	sensitivity	sensitivity	NOUN
crln-9174	27	10	to	to	ADP
crln-9174	27	11	alienating	alienate	VERB
crln-9174	27	12	our	our	PRON
crln-9174	27	13	existing	exist	VERB
crln-9174	27	14	community	community	NOUN
crln-9174	27	15	with	with	ADP
crln-9174	27	16	activity	activity	NOUN
crln-9174	27	17	that	that	PRON
crln-9174	27	18	could	could	AUX
crln-9174	27	19	feel	feel	VERB
crln-9174	27	20	intrusive	intrusive	ADJ
crln-9174	27	21	,	,	PUNCT
crln-9174	27	22	commercial	commercial	ADJ
crln-9174	27	23	,	,	PUNCT
crln-9174	27	24	or	or	CCONJ
crln-9174	27	25	otherwise	otherwise	ADV
crln-9174	27	26	unwelcome	unwelcome	ADJ
crln-9174	27	27	.	.	PUNCT
crln-9174	28	1	existing	exist	VERB
crln-9174	28	2	research	research	NOUN
crln-9174	28	3	around	around	ADP
crln-9174	28	4	social	social	ADJ
crln-9174	28	5	network	network	NOUN
crln-9174	28	6	advertising	advertising	NOUN
crln-9174	28	7	suggests	suggest	VERB
crln-9174	28	8	that	that	SCONJ
crln-9174	28	9	users	user	NOUN
crln-9174	28	10	’	’	PART
crln-9174	28	11	reactions	reaction	NOUN
crln-9174	28	12	to	to	PART
crln-9174	28	13	facebook	facebook	VERB
crln-9174	28	14	advertisements	advertisement	NOUN
crln-9174	28	15	range	range	VERB
crln-9174	28	16	from	from	ADP
crln-9174	28	17	disinterested	disinterested	ADJ
crln-9174	28	18	to	to	PART
crln-9174	28	19	annoyed	annoyed	ADJ
crln-9174	28	20	,	,	PUNCT
crln-9174	28	21	depending	depend	VERB
crln-9174	28	22	on	on	ADP
crln-9174	28	23	how	how	SCONJ
crln-9174	28	24	well	well	ADV
crln-9174	28	25	-	-	PUNCT
crln-9174	28	26	targeted	target	VERB
crln-9174	28	27	ads	ad	NOUN
crln-9174	28	28	are.1	are.1	VERB
crln-9174	28	29	this	this	DET
crln-9174	28	30	research	research	NOUN
crln-9174	28	31	indicates	indicate	VERB
crln-9174	28	32	that	that	SCONJ
crln-9174	28	33	successful	successful	ADJ
crln-9174	28	34	social	social	ADJ
crln-9174	28	35	network	network	NOUN
crln-9174	28	36	advertising	advertising	NOUN
crln-9174	28	37	features	feature	VERB
crln-9174	28	38	entertaining	entertain	VERB
crln-9174	28	39	content	content	NOUN
crln-9174	28	40	that	that	PRON
crln-9174	28	41	is	be	AUX
crln-9174	28	42	central	central	ADJ
crln-9174	28	43	to	to	ADP
crln-9174	28	44	users	user	NOUN
crln-9174	28	45	’	'	PUNCT
crln-9174	28	46	facebook	facebook	NOUN
crln-9174	28	47	-	-	PUNCT
crln-9174	28	48	related	relate	VERB
crln-9174	28	49	initiatives	initiative	NOUN
crln-9174	28	50	.	.	PUNCT
crln-9174	29	1	with	with	ADP
crln-9174	29	2	this	this	PRON
crln-9174	29	3	in	in	ADP
crln-9174	29	4	mind	mind	NOUN
crln-9174	29	5	,	,	PUNCT
crln-9174	29	6	we	we	PRON
crln-9174	29	7	aimed	aim	VERB
crln-9174	29	8	to	to	PART
crln-9174	29	9	create	create	VERB
crln-9174	29	10	attractive	attractive	ADJ
crln-9174	29	11	advertisements	advertisement	NOUN
crln-9174	29	12	that	that	PRON
crln-9174	29	13	would	would	AUX
crln-9174	29	14	be	be	AUX
crln-9174	29	15	relevant	relevant	ADJ
crln-9174	29	16	to	to	ADP
crln-9174	29	17	specifically	specifically	ADV
crln-9174	29	18	targeted	target	VERB
crln-9174	29	19	user	user	NOUN
crln-9174	29	20	groups	group	NOUN
crln-9174	29	21	.	.	PUNCT
crln-9174	30	1	advertising	advertising	NOUN
crln-9174	30	2	campaign	campaign	NOUN
crln-9174	30	3	approach	approach	NOUN
crln-9174	30	4	facebook	facebook	NOUN
crln-9174	30	5	ads	ad	NOUN
crln-9174	30	6	manager	manager	NOUN
crln-9174	30	7	is	be	AUX
crln-9174	30	8	the	the	DET
crln-9174	30	9	interface	interface	NOUN
crln-9174	30	10	used	use	VERB
crln-9174	30	11	to	to	PART
crln-9174	30	12	create	create	VERB
crln-9174	30	13	targeted	target	VERB
crln-9174	30	14	ads	ad	NOUN
crln-9174	30	15	and	and	CCONJ
crln-9174	30	16	make	make	VERB
crln-9174	30	17	payment	payment	NOUN
crln-9174	30	18	decisions	decision	NOUN
crln-9174	30	19	.	.	PUNCT
crln-9174	31	1	administrators	administrator	NOUN
crln-9174	31	2	simply	simply	ADV
crln-9174	31	3	enter	enter	VERB
crln-9174	31	4	text	text	NOUN
crln-9174	31	5	,	,	PUNCT
crln-9174	31	6	images	image	NOUN
crln-9174	31	7	,	,	PUNCT
crln-9174	31	8	and	and	CCONJ
crln-9174	31	9	demographic	demographic	ADJ
crln-9174	31	10	targets	target	NOUN
crln-9174	31	11	into	into	ADP
crln-9174	31	12	provided	provide	VERB
crln-9174	31	13	templates	template	NOUN
crln-9174	31	14	and	and	CCONJ
crln-9174	31	15	rely	rely	VERB
crln-9174	31	16	on	on	ADP
crln-9174	31	17	facebook	facebook	PROPN
crln-9174	31	18	’s	’s	PART
crln-9174	31	19	internal	internal	ADJ
crln-9174	31	20	advertising	advertising	NOUN
crln-9174	31	21	algorithms	algorithm	NOUN
crln-9174	31	22	to	to	PART
crln-9174	31	23	display	display	VERB
crln-9174	31	24	ads	ad	NOUN
crln-9174	31	25	to	to	ADP
crln-9174	31	26	the	the	DET
crln-9174	31	27	targeted	targeted	ADJ
crln-9174	31	28	audience	audience	NOUN
crln-9174	31	29	.	.	PUNCT
crln-9174	32	1	there	there	PRON
crln-9174	32	2	are	be	VERB
crln-9174	32	3	both	both	PRON
crln-9174	32	4	simple	simple	ADJ
crln-9174	32	5	and	and	CCONJ
crln-9174	32	6	advanced	advanced	ADJ
crln-9174	32	7	options	option	NOUN
crln-9174	32	8	for	for	ADP
crln-9174	32	9	targeting	target	VERB
crln-9174	32	10	ad	ad	NOUN
crln-9174	32	11	audiences	audience	NOUN
crln-9174	32	12	,	,	PUNCT
crln-9174	32	13	based	base	VERB
crln-9174	32	14	around	around	ADP
crln-9174	32	15	the	the	DET
crln-9174	32	16	term	term	NOUN
crln-9174	32	17	reach	reach	NOUN
crln-9174	32	18	,	,	PUNCT
crln-9174	32	19	which	which	PRON
crln-9174	32	20	is	be	AUX
crln-9174	32	21	defined	define	VERB
crln-9174	32	22	by	by	ADP
crln-9174	32	23	the	the	DET
crln-9174	32	24	number	number	NOUN
crln-9174	32	25	of	of	ADP
crln-9174	32	26	unique	unique	ADJ
crln-9174	32	27	users	user	NOUN
crln-9174	32	28	who	who	PRON
crln-9174	32	29	will	will	AUX
crln-9174	32	30	possibly	possibly	ADV
crln-9174	32	31	see	see	VERB
crln-9174	32	32	your	your	PRON
crln-9174	32	33	ad	ad	NOUN
crln-9174	32	34	.	.	PUNCT
crln-9174	33	1	we	we	PRON
crln-9174	33	2	chose	choose	VERB
crln-9174	33	3	to	to	PART
crln-9174	33	4	limit	limit	VERB
crln-9174	33	5	our	our	PRON
crln-9174	33	6	ad	ad	NOUN
crln-9174	33	7	reach	reach	NOUN
crln-9174	33	8	by	by	ADP
crln-9174	33	9	geographical	geographical	ADJ
crln-9174	33	10	region	region	NOUN
crln-9174	33	11	and	and	CCONJ
crln-9174	33	12	age	age	NOUN
crln-9174	33	13	,	,	PUNCT
crln-9174	33	14	targeting	target	VERB
crln-9174	33	15	our	our	PRON
crln-9174	33	16	ads	ad	NOUN
crln-9174	33	17	to	to	ADP
crln-9174	33	18	users	user	NOUN
crln-9174	33	19	16	16	NUM
crln-9174	33	20	years	year	NOUN
crln-9174	33	21	of	of	ADP
crln-9174	33	22	age	age	NOUN
crln-9174	33	23	or	or	CCONJ
crln-9174	33	24	older	old	ADJ
crln-9174	33	25	and	and	CCONJ
crln-9174	33	26	to	to	ADP
crln-9174	33	27	the	the	DET
crln-9174	33	28	12	12	NUM
crln-9174	33	29	states	state	NOUN
crln-9174	33	30	in	in	ADP
crln-9174	33	31	the	the	DET
crln-9174	33	32	united	united	PROPN
crln-9174	33	33	states	states	PROPN
crln-9174	33	34	with	with	ADP
crln-9174	33	35	at	at	ADV
crln-9174	33	36	least	least	ADV
crln-9174	33	37	100	100	NUM
crln-9174	33	38	students	student	NOUN
crln-9174	33	39	enrolled	enrol	VERB
crln-9174	33	40	at	at	ADP
crln-9174	33	41	msu	msu	PROPN
crln-9174	33	42	.	.	PUNCT
crln-9174	34	1	we	we	PRON
crln-9174	34	2	identified	identify	VERB
crln-9174	34	3	this	this	DET
crln-9174	34	4	audience	audience	NOUN
crln-9174	34	5	as	as	ADP
crln-9174	34	6	likely	likely	ADJ
crln-9174	34	7	to	to	PART
crln-9174	34	8	be	be	AUX
crln-9174	34	9	interested	interested	ADJ
crln-9174	34	10	in	in	ADP
crln-9174	34	11	our	our	PRON
crln-9174	34	12	library	library	NOUN
crln-9174	34	13	and	and	CCONJ
crln-9174	34	14	responsive	responsive	ADJ
crln-9174	34	15	to	to	ADP
crln-9174	34	16	our	our	PRON
crln-9174	34	17	ads	ad	NOUN
crln-9174	34	18	.	.	PUNCT
crln-9174	35	1	facebook	facebook	NOUN
crln-9174	35	2	provides	provide	VERB
crln-9174	35	3	two	two	NUM
crln-9174	35	4	payment	payment	NOUN
crln-9174	35	5	options	option	NOUN
crln-9174	35	6	for	for	ADP
crln-9174	35	7	ads	ad	NOUN
crln-9174	35	8	:	:	PUNCT
crln-9174	35	9	cpm	cpm	PROPN
crln-9174	35	10	(	(	PUNCT
crln-9174	35	11	cost	cost	NOUN
crln-9174	35	12	per	per	ADP
crln-9174	35	13	impressions	impression	NOUN
crln-9174	35	14	)	)	PUNCT
crln-9174	35	15	or	or	CCONJ
crln-9174	35	16	cpc	cpc	PROPN
crln-9174	35	17	(	(	PUNCT
crln-9174	35	18	cost	cost	NOUN
crln-9174	35	19	per	per	ADP
crln-9174	35	20	click	click	NOUN
crln-9174	35	21	)	)	PUNCT
crln-9174	35	22	.	.	PUNCT
crln-9174	36	1	cpm	cpm	PROPN
crln-9174	36	2	represents	represent	VERB
crln-9174	36	3	payment	payment	NOUN
crln-9174	36	4	per	per	ADP
crln-9174	36	5	1,000	1,000	NUM
crln-9174	36	6	impressions	impression	NOUN
crln-9174	36	7	,	,	PUNCT
crln-9174	36	8	which	which	PRON
crln-9174	36	9	indicates	indicate	VERB
crln-9174	36	10	that	that	SCONJ
crln-9174	36	11	charges	charge	NOUN
crln-9174	36	12	incur	incur	VERB
crln-9174	36	13	when	when	SCONJ
crln-9174	36	14	the	the	DET
crln-9174	36	15	ad	ad	NOUN
crln-9174	36	16	is	be	AUX
crln-9174	36	17	presented	present	VERB
crln-9174	36	18	to	to	ADP
crln-9174	36	19	users	user	NOUN
crln-9174	36	20	.	.	PUNCT
crln-9174	37	1	cpc	cpc	PROPN
crln-9174	37	2	represents	represent	VERB
crln-9174	37	3	payment	payment	NOUN
crln-9174	37	4	per	per	ADP
crln-9174	37	5	click	click	NOUN
crln-9174	37	6	,	,	PUNCT
crln-9174	37	7	which	which	PRON
crln-9174	37	8	indicates	indicate	VERB
crln-9174	37	9	that	that	SCONJ
crln-9174	37	10	charges	charge	NOUN
crln-9174	37	11	incur	incur	VERB
crln-9174	37	12	when	when	SCONJ
crln-9174	37	13	users	user	NOUN
crln-9174	37	14	click	click	VERB
crln-9174	37	15	on	on	ADP
crln-9174	37	16	the	the	DET
crln-9174	37	17	ad	ad	NOUN
crln-9174	37	18	.	.	PUNCT
crln-9174	38	1	according	accord	VERB
crln-9174	38	2	to	to	ADP
crln-9174	38	3	facebook	facebook	PROPN
crln-9174	38	4	,	,	PUNCT
crln-9174	38	5	ads	ad	NOUN
crln-9174	38	6	are	be	AUX
crln-9174	38	7	optimized	optimize	VERB
crln-9174	38	8	with	with	ADP
crln-9174	38	9	cpm	cpm	PROPN
crln-9174	38	10	so	so	SCONJ
crln-9174	38	11	that	that	SCONJ
crln-9174	38	12	ads	ad	NOUN
crln-9174	38	13	will	will	AUX
crln-9174	38	14	appear	appear	VERB
crln-9174	38	15	to	to	ADP
crln-9174	38	16	those	those	DET
crln-9174	38	17	users	user	NOUN
crln-9174	38	18	most	most	ADV
crln-9174	38	19	inclined	inclined	ADJ
crln-9174	38	20	toward	toward	ADP
crln-9174	38	21	the	the	DET
crln-9174	38	22	content	content	NOUN
crln-9174	38	23	promoted	promote	VERB
crln-9174	38	24	within	within	ADP
crln-9174	38	25	the	the	DET
crln-9174	38	26	ad.2	ad.2	NOUN
crln-9174	38	27	for	for	ADP
crln-9174	38	28	cpc	cpc	PROPN
crln-9174	38	29	,	,	PUNCT
crln-9174	38	30	facebook	facebook	PROPN
crln-9174	38	31	will	will	AUX
crln-9174	38	32	show	show	VERB
crln-9174	38	33	the	the	DET
crln-9174	38	34	ad	ad	NOUN
crln-9174	38	35	to	to	ADP
crln-9174	38	36	users	user	NOUN
crln-9174	38	37	most	most	ADV
crln-9174	38	38	inclined	inclined	ADJ
crln-9174	38	39	to	to	PART
crln-9174	38	40	click	click	VERB
crln-9174	38	41	through	through	ADP
crln-9174	38	42	but	but	CCONJ
crln-9174	38	43	not	not	PART
crln-9174	38	44	necessarily	necessarily	ADV
crln-9174	38	45	to	to	PART
crln-9174	38	46	take	take	VERB
crln-9174	38	47	any	any	DET
crln-9174	38	48	further	further	ADJ
crln-9174	38	49	action	action	NOUN
crln-9174	38	50	,	,	PUNCT
crln-9174	38	51	such	such	ADJ
crln-9174	38	52	as	as	ADP
crln-9174	38	53	liking	like	VERB
crln-9174	38	54	the	the	DET
crln-9174	38	55	page	page	NOUN
crln-9174	38	56	or	or	CCONJ
crln-9174	38	57	liking	like	VERB
crln-9174	38	58	a	a	DET
crln-9174	38	59	post	post	NOUN
crln-9174	38	60	.	.	PUNCT
crln-9174	39	1	facebook	facebook	PROPN
crln-9174	39	2	provides	provide	VERB
crln-9174	39	3	the	the	DET
crln-9174	39	4	option	option	NOUN
crln-9174	39	5	of	of	ADP
crln-9174	39	6	linking	link	VERB
crln-9174	39	7	an	an	DET
crln-9174	39	8	ad	ad	NOUN
crln-9174	39	9	to	to	ADP
crln-9174	39	10	either	either	CCONJ
crln-9174	39	11	your	your	PRON
crln-9174	39	12	facebook	facebook	NOUN
crln-9174	39	13	page	page	NOUN
crln-9174	39	14	or	or	CCONJ
crln-9174	39	15	an	an	DET
crln-9174	39	16	outside	outside	ADJ
crln-9174	39	17	website	website	NOUN
crln-9174	39	18	,	,	PUNCT
crln-9174	39	19	such	such	ADJ
crln-9174	39	20	as	as	ADP
crln-9174	39	21	the	the	DET
crln-9174	39	22	library	library	NOUN
crln-9174	39	23	’s	’s	PART
crln-9174	39	24	homepage	homepage	NOUN
crln-9174	39	25	.	.	PUNCT
crln-9174	40	1	the	the	DET
crln-9174	40	2	cpc	cpc	PROPN
crln-9174	40	3	model	model	NOUN
crln-9174	40	4	is	be	AUX
crln-9174	40	5	often	often	ADV
crln-9174	40	6	used	use	VERB
crln-9174	40	7	figure	figure	NOUN
crln-9174	40	8	2	2	NUM
crln-9174	40	9	.	.	X
crln-9174	40	10	post	post	NOUN
crln-9174	40	11	promoting	promote	VERB
crln-9174	40	12	library	library	ADJ
crln-9174	40	13	employee	employee	NOUN
crln-9174	40	14	september	september	PROPN
crln-9174	40	15	2014	2014	NUM
crln-9174	40	16	429	429	NUM
crln-9174	40	17	c&rl	c&rl	PROPN
crln-9174	40	18	news	news	NOUN
crln-9174	40	19	for	for	ADP
crln-9174	40	20	linking	link	VERB
crln-9174	40	21	to	to	ADP
crln-9174	40	22	outside	outside	ADJ
crln-9174	40	23	websites	website	NOUN
crln-9174	40	24	.	.	PUNCT
crln-9174	41	1	with	with	ADP
crln-9174	41	2	the	the	DET
crln-9174	41	3	goal	goal	NOUN
crln-9174	41	4	to	to	PART
crln-9174	41	5	increase	increase	VERB
crln-9174	41	6	page	page	NOUN
crln-9174	41	7	likes	like	NOUN
crln-9174	41	8	,	,	PUNCT
crln-9174	41	9	we	we	PRON
crln-9174	41	10	chose	choose	VERB
crln-9174	41	11	the	the	DET
crln-9174	41	12	cpm	cpm	PROPN
crln-9174	41	13	model	model	NOUN
crln-9174	41	14	and	and	CCONJ
crln-9174	41	15	linked	link	VERB
crln-9174	41	16	the	the	DET
crln-9174	41	17	ad	ad	NOUN
crln-9174	41	18	to	to	ADP
crln-9174	41	19	our	our	PRON
crln-9174	41	20	library	library	NOUN
crln-9174	41	21	facebook	facebook	NOUN
crln-9174	41	22	page	page	NOUN
crln-9174	41	23	.	.	PUNCT
crln-9174	42	1	we	we	PRON
crln-9174	42	2	committed	commit	VERB
crln-9174	42	3	a	a	DET
crln-9174	42	4	budget	budget	NOUN
crln-9174	42	5	of	of	ADP
crln-9174	42	6	$	$	SYM
crln-9174	42	7	300	300	NUM
crln-9174	42	8	to	to	ADP
crln-9174	42	9	our	our	PRON
crln-9174	42	10	advertising	advertising	NOUN
crln-9174	42	11	research	research	NOUN
crln-9174	42	12	.	.	PUNCT
crln-9174	43	1	we	we	PRON
crln-9174	43	2	conducted	conduct	VERB
crln-9174	43	3	five	five	NUM
crln-9174	43	4	ad	ad	NOUN
crln-9174	43	5	campaigns	campaign	NOUN
crln-9174	43	6	of	of	ADP
crln-9174	43	7	$	$	SYM
crln-9174	43	8	50	50	NUM
crln-9174	43	9	each	each	PRON
crln-9174	43	10	,	,	PUNCT
crln-9174	43	11	and	and	CCONJ
crln-9174	43	12	one	one	NUM
crln-9174	43	13	ad	ad	NOUN
crln-9174	43	14	campaign	campaign	NOUN
crln-9174	43	15	at	at	ADP
crln-9174	43	16	$	$	SYM
crln-9174	43	17	40	40	NUM
crln-9174	43	18	plus	plus	CCONJ
crln-9174	43	19	two	two	NUM
crln-9174	43	20	promoted	promote	VERB
crln-9174	43	21	posts	post	NOUN
crln-9174	43	22	of	of	ADP
crln-9174	43	23	$	$	SYM
crln-9174	43	24	5	5	NUM
crln-9174	43	25	each	each	PRON
crln-9174	43	26	at	at	ADP
crln-9174	43	27	different	different	ADJ
crln-9174	43	28	points	point	NOUN
crln-9174	43	29	in	in	ADP
crln-9174	43	30	the	the	DET
crln-9174	43	31	academic	academic	ADJ
crln-9174	43	32	term	term	NOUN
crln-9174	43	33	year	year	NOUN
crln-9174	43	34	.	.	PUNCT
crln-9174	44	1	ads	ad	NOUN
crln-9174	44	2	can	can	AUX
crln-9174	44	3	be	be	AUX
crln-9174	44	4	scheduled	schedule	VERB
crln-9174	44	5	for	for	ADP
crln-9174	44	6	any	any	DET
crln-9174	44	7	length	length	NOUN
crln-9174	44	8	of	of	ADP
crln-9174	44	9	time	time	NOUN
crln-9174	44	10	,	,	PUNCT
crln-9174	44	11	limited	limit	VERB
crln-9174	44	12	by	by	ADP
crln-9174	44	13	either	either	CCONJ
crln-9174	44	14	a	a	DET
crln-9174	44	15	daily	daily	ADJ
crln-9174	44	16	budget	budget	NOUN
crln-9174	44	17	or	or	CCONJ
crln-9174	44	18	a	a	DET
crln-9174	44	19	lifetime	lifetime	NOUN
crln-9174	44	20	budget	budget	NOUN
crln-9174	44	21	.	.	PUNCT
crln-9174	45	1	to	to	PART
crln-9174	45	2	normalize	normalize	VERB
crln-9174	45	3	our	our	PRON
crln-9174	45	4	results	result	NOUN
crln-9174	45	5	,	,	PUNCT
crln-9174	45	6	we	we	PRON
crln-9174	45	7	maintained	maintain	VERB
crln-9174	45	8	an	an	DET
crln-9174	45	9	identical	identical	ADJ
crln-9174	45	10	ad	ad	NOUN
crln-9174	45	11	for	for	ADP
crln-9174	45	12	the	the	DET
crln-9174	45	13	one	one	NUM
crln-9174	45	14	-	-	PUNCT
crln-9174	45	15	year	year	NOUN
crln-9174	45	16	duration	duration	NOUN
crln-9174	45	17	of	of	ADP
crln-9174	45	18	our	our	PRON
crln-9174	45	19	six	six	NUM
crln-9174	45	20	advertising	advertising	NOUN
crln-9174	45	21	campaigns	campaign	NOUN
crln-9174	45	22	.	.	PUNCT
crln-9174	46	1	we	we	PRON
crln-9174	46	2	ran	run	VERB
crln-9174	46	3	two	two	NUM
crln-9174	46	4	ads	ad	NOUN
crln-9174	46	5	concurrently	concurrently	ADV
crln-9174	46	6	during	during	ADP
crln-9174	46	7	our	our	PRON
crln-9174	46	8	final	final	ADJ
crln-9174	46	9	campaign	campaign	NOUN
crln-9174	46	10	,	,	PUNCT
crln-9174	46	11	one	one	NUM
crln-9174	46	12	with	with	ADP
crln-9174	46	13	the	the	DET
crln-9174	46	14	same	same	ADJ
crln-9174	46	15	image	image	NOUN
crln-9174	46	16	and	and	CCONJ
crln-9174	46	17	text	text	NOUN
crln-9174	46	18	as	as	ADP
crln-9174	46	19	previous	previous	ADJ
crln-9174	46	20	campaigns	campaign	NOUN
crln-9174	46	21	,	,	PUNCT
crln-9174	46	22	and	and	CCONJ
crln-9174	46	23	another	another	PRON
crln-9174	46	24	with	with	ADP
crln-9174	46	25	altered	altered	ADJ
crln-9174	46	26	image	image	NOUN
crln-9174	46	27	and	and	CCONJ
crln-9174	46	28	text	text	NOUN
crln-9174	46	29	,	,	PUNCT
crln-9174	46	30	in	in	ADP
crln-9174	46	31	order	order	NOUN
crln-9174	46	32	to	to	PART
crln-9174	46	33	account	account	VERB
crln-9174	46	34	for	for	ADP
crln-9174	46	35	the	the	DET
crln-9174	46	36	possibility	possibility	NOUN
crln-9174	46	37	of	of	ADP
crln-9174	46	38	users	user	NOUN
crln-9174	46	39	becoming	become	VERB
crln-9174	46	40	familiar	familiar	ADJ
crln-9174	46	41	and	and	CCONJ
crln-9174	46	42	dismissive	dismissive	ADJ
crln-9174	46	43	of	of	ADP
crln-9174	46	44	our	our	PRON
crln-9174	46	45	ad	ad	NOUN
crln-9174	46	46	(	(	PUNCT
crln-9174	46	47	figures	figure	NOUN
crln-9174	46	48	3	3	NUM
crln-9174	46	49	and	and	CCONJ
crln-9174	46	50	4	4	NUM
crln-9174	46	51	)	)	PUNCT
crln-9174	46	52	.	.	PUNCT
crln-9174	47	1	our	our	PRON
crln-9174	47	2	schedule	schedule	NOUN
crln-9174	47	3	around	around	ADP
crln-9174	47	4	promoted	promote	VERB
crln-9174	47	5	posts	post	NOUN
crln-9174	47	6	was	be	AUX
crln-9174	47	7	more	more	ADJ
crln-9174	47	8	ad	ad	X
crln-9174	47	9	hoc	hoc	X
crln-9174	47	10	than	than	ADP
crln-9174	47	11	with	with	ADP
crln-9174	47	12	ads	ad	NOUN
crln-9174	47	13	.	.	PUNCT
crln-9174	48	1	we	we	PRON
crln-9174	48	2	split	split	VERB
crln-9174	48	3	$	$	SYM
crln-9174	48	4	50	50	NUM
crln-9174	48	5	among	among	ADP
crln-9174	48	6	campaign	campaign	NOUN
crln-9174	48	7	4	4	NUM
crln-9174	48	8	and	and	CCONJ
crln-9174	48	9	two	two	NUM
crln-9174	48	10	promoted	promote	VERB
crln-9174	48	11	posts	post	NOUN
crln-9174	48	12	,	,	PUNCT
crln-9174	48	13	allocating	allocate	VERB
crln-9174	48	14	$	$	SYM
crln-9174	48	15	40	40	NUM
crln-9174	48	16	to	to	ADP
crln-9174	48	17	a	a	DET
crln-9174	48	18	traditional	traditional	ADJ
crln-9174	48	19	ad	ad	NOUN
crln-9174	48	20	and	and	CCONJ
crln-9174	48	21	$	$	SYM
crln-9174	48	22	5	5	NUM
crln-9174	48	23	to	to	PART
crln-9174	48	24	two	two	NUM
crln-9174	48	25	promoted	promote	VERB
crln-9174	48	26	posts	post	NOUN
crln-9174	48	27	,	,	PUNCT
crln-9174	48	28	one	one	NUM
crln-9174	48	29	promoting	promote	VERB
crln-9174	48	30	our	our	PRON
crln-9174	48	31	digital	digital	ADJ
crln-9174	48	32	historical	historical	ADJ
crln-9174	48	33	photo	photo	NOUN
crln-9174	48	34	collection	collection	NOUN
crln-9174	48	35	and	and	CCONJ
crln-9174	48	36	another	another	PRON
crln-9174	48	37	promoting	promote	VERB
crln-9174	48	38	a	a	DET
crln-9174	48	39	therapy	therapy	NOUN
crln-9174	48	40	dog	dog	NOUN
crln-9174	48	41	program	program	NOUN
crln-9174	48	42	in	in	ADP
crln-9174	48	43	the	the	DET
crln-9174	48	44	library	library	NOUN
crln-9174	48	45	(	(	PUNCT
crln-9174	48	46	figures	figure	NOUN
crln-9174	48	47	5	5	NUM
crln-9174	48	48	and	and	CCONJ
crln-9174	48	49	6	6	NUM
crln-9174	48	50	)	)	PUNCT
crln-9174	48	51	.	.	PUNCT
crln-9174	49	1	we	we	PRON
crln-9174	49	2	strategically	strategically	ADV
crln-9174	49	3	targeted	target	VERB
crln-9174	49	4	these	these	DET
crln-9174	49	5	two	two	NUM
crln-9174	49	6	particular	particular	ADJ
crln-9174	49	7	types	type	NOUN
crln-9174	49	8	of	of	ADP
crln-9174	49	9	posts	post	NOUN
crln-9174	49	10	,	,	PUNCT
crln-9174	49	11	which	which	PRON
crln-9174	49	12	had	have	AUX
crln-9174	49	13	also	also	ADV
crln-9174	49	14	previously	previously	ADV
crln-9174	49	15	resulted	result	VERB
crln-9174	49	16	in	in	ADP
crln-9174	49	17	highengagement	highengagement	NOUN
crln-9174	49	18	and	and	CCONJ
crln-9174	49	19	organic	organic	ADJ
crln-9174	49	20	growth	growth	NOUN
crln-9174	49	21	.	.	PUNCT
crln-9174	50	1	results	result	NOUN
crln-9174	50	2	and	and	CCONJ
crln-9174	50	3	discussion	discussion	VERB
crln-9174	50	4	our	our	PRON
crln-9174	50	5	experience	experience	NOUN
crln-9174	50	6	with	with	ADP
crln-9174	50	7	facebook	facebook	NOUN
crln-9174	50	8	advertising	advertising	NOUN
crln-9174	50	9	produced	produce	VERB
crln-9174	50	10	mixed	mixed	ADJ
crln-9174	50	11	results	result	NOUN
crln-9174	50	12	.	.	PUNCT
crln-9174	51	1	existing	exist	VERB
crln-9174	51	2	research	research	NOUN
crln-9174	51	3	into	into	ADP
crln-9174	51	4	social	social	ADJ
crln-9174	51	5	network	network	NOUN
crln-9174	51	6	advertising	advertising	NOUN
crln-9174	51	7	has	have	AUX
crln-9174	51	8	demonstrated	demonstrate	VERB
crln-9174	51	9	that	that	SCONJ
crln-9174	51	10	promoted	promote	VERB
crln-9174	51	11	posts	post	NOUN
crln-9174	51	12	are	be	AUX
crln-9174	51	13	relatively	relatively	ADV
crln-9174	51	14	more	more	ADV
crln-9174	51	15	effective	effective	ADJ
crln-9174	51	16	and	and	CCONJ
crln-9174	51	17	cost	cost	NOUN
crln-9174	51	18	-	-	PUNCT
crln-9174	51	19	efficient	efficient	ADJ
crln-9174	51	20	than	than	ADP
crln-9174	51	21	cpm	cpm	PROPN
crln-9174	51	22	ads	ad	NOUN
crln-9174	51	23	in	in	ADP
crln-9174	51	24	attracting	attract	VERB
crln-9174	51	25	new	new	ADJ
crln-9174	51	26	fans	fan	NOUN
crln-9174	51	27	to	to	ADP
crln-9174	51	28	a	a	DET
crln-9174	51	29	facebook	facebook	NOUN
crln-9174	51	30	page.3	page.3	NOUN
crln-9174	51	31	our	our	PRON
crln-9174	51	32	experience	experience	NOUN
crln-9174	51	33	similarly	similarly	ADV
crln-9174	51	34	reflected	reflect	VERB
crln-9174	51	35	the	the	DET
crln-9174	51	36	increased	increase	VERB
crln-9174	51	37	value	value	NOUN
crln-9174	51	38	of	of	ADP
crln-9174	51	39	promoted	promote	VERB
crln-9174	51	40	posts	post	NOUN
crln-9174	51	41	compared	compare	VERB
crln-9174	51	42	to	to	ADP
crln-9174	51	43	ads	ad	NOUN
crln-9174	51	44	,	,	PUNCT
crln-9174	51	45	but	but	CCONJ
crln-9174	51	46	we	we	PRON
crln-9174	51	47	also	also	ADV
crln-9174	51	48	discovered	discover	VERB
crln-9174	51	49	certain	certain	ADJ
crln-9174	51	50	issues	issue	NOUN
crln-9174	51	51	that	that	PRON
crln-9174	51	52	have	have	AUX
crln-9174	51	53	discouraged	discourage	VERB
crln-9174	51	54	further	further	ADJ
crln-9174	51	55	investment	investment	NOUN
crln-9174	51	56	in	in	ADP
crln-9174	51	57	facebook	facebook	PROPN
crln-9174	51	58	advertising	advertising	NOUN
crln-9174	51	59	.	.	PUNCT
crln-9174	52	1	the	the	DET
crln-9174	52	2	most	most	ADV
crln-9174	52	3	notable	notable	ADJ
crln-9174	52	4	issue	issue	NOUN
crln-9174	52	5	concerns	concern	VERB
crln-9174	52	6	a	a	DET
crln-9174	52	7	lack	lack	NOUN
crln-9174	52	8	of	of	ADP
crln-9174	52	9	consistency	consistency	NOUN
crln-9174	52	10	,	,	PUNCT
crln-9174	52	11	both	both	CCONJ
crln-9174	52	12	in	in	ADP
crln-9174	52	13	the	the	DET
crln-9174	52	14	facebook	facebook	NOUN
crln-9174	52	15	ads	ad	NOUN
crln-9174	52	16	manager	manager	NOUN
crln-9174	52	17	and	and	CCONJ
crln-9174	52	18	in	in	ADP
crln-9174	52	19	the	the	DET
crln-9174	52	20	results	result	NOUN
crln-9174	52	21	of	of	ADP
crln-9174	52	22	cpm	cpm	PROPN
crln-9174	52	23	ads	ad	NOUN
crln-9174	52	24	.	.	PUNCT
crln-9174	53	1	our	our	PRON
crln-9174	53	2	ad	ad	NOUN
crln-9174	53	3	results	result	NOUN
crln-9174	53	4	exhibited	exhibit	VERB
crln-9174	53	5	an	an	DET
crln-9174	53	6	alarming	alarming	ADJ
crln-9174	53	7	downward	downward	ADJ
crln-9174	53	8	trend	trend	NOUN
crln-9174	53	9	in	in	ADP
crln-9174	53	10	likes	like	NOUN
crln-9174	53	11	,	,	PUNCT
crln-9174	53	12	with	with	ADP
crln-9174	53	13	an	an	DET
crln-9174	53	14	equally	equally	ADV
crln-9174	53	15	alarming	alarming	ADJ
crln-9174	53	16	upward	upward	ADJ
crln-9174	53	17	trend	trend	NOUN
crln-9174	53	18	in	in	ADP
crln-9174	53	19	cost	cost	NOUN
crln-9174	53	20	-	-	PUNCT
crln-9174	53	21	per	per	ADP
crln-9174	53	22	-	-	PUNCT
crln-9174	53	23	reach	reach	NOUN
crln-9174	53	24	.	.	PUNCT
crln-9174	54	1	•	•	NUM
crln-9174	54	2	campaign	campaign	NOUN
crln-9174	54	3	1	1	NUM
crln-9174	54	4	yielded	yield	VERB
crln-9174	54	5	154	154	NUM
crln-9174	54	6	new	new	ADJ
crln-9174	54	7	likes	like	NOUN
crln-9174	54	8	at	at	ADP
crln-9174	54	9	a	a	DET
crln-9174	54	10	cost	cost	NOUN
crln-9174	54	11	-	-	PUNCT
crln-9174	54	12	per	per	ADP
crln-9174	54	13	-	-	PUNCT
crln-9174	54	14	action	action	NOUN
crln-9174	54	15	of	of	ADP
crln-9174	54	16	$	$	SYM
crln-9174	54	17	0.32	0.32	NUM
crln-9174	54	18	•	•	NOUN
crln-9174	54	19	campaign	campaign	NOUN
crln-9174	54	20	2	2	NUM
crln-9174	54	21	yielded	yield	VERB
crln-9174	54	22	66	66	NUM
crln-9174	54	23	new	new	ADJ
crln-9174	54	24	likes	like	NOUN
crln-9174	54	25	at	at	ADP
crln-9174	54	26	a	a	DET
crln-9174	54	27	cost	cost	NOUN
crln-9174	54	28	-	-	PUNCT
crln-9174	54	29	per	per	ADP
crln-9174	54	30	-	-	PUNCT
crln-9174	54	31	action	action	NOUN
crln-9174	54	32	of	of	ADP
crln-9174	54	33	$	$	SYM
crln-9174	54	34	0.76	0.76	NUM
crln-9174	54	35	•	•	NOUN
crln-9174	54	36	campaign	campaign	NOUN
crln-9174	54	37	3	3	NUM
crln-9174	54	38	yielded	yield	VERB
crln-9174	54	39	32	32	NUM
crln-9174	54	40	new	new	ADJ
crln-9174	54	41	likes	like	NOUN
crln-9174	54	42	at	at	ADP
crln-9174	54	43	a	a	DET
crln-9174	54	44	cost	cost	NOUN
crln-9174	54	45	-	-	PUNCT
crln-9174	54	46	per	per	ADP
crln-9174	54	47	-	-	PUNCT
crln-9174	54	48	action	action	NOUN
crln-9174	54	49	of	of	ADP
crln-9174	54	50	$	$	SYM
crln-9174	54	51	1.52	1.52	NUM
crln-9174	54	52	•	•	NOUN
crln-9174	54	53	campaign	campaign	NOUN
crln-9174	54	54	4	4	NUM
crln-9174	54	55	yielded	yield	VERB
crln-9174	54	56	18	18	NUM
crln-9174	54	57	new	new	ADJ
crln-9174	54	58	likes	like	NOUN
crln-9174	54	59	at	at	ADP
crln-9174	54	60	a	a	DET
crln-9174	54	61	cost	cost	NOUN
crln-9174	54	62	-	-	PUNCT
crln-9174	54	63	per	per	ADP
crln-9174	54	64	-	-	PUNCT
crln-9174	54	65	action	action	NOUN
crln-9174	54	66	of	of	ADP
crln-9174	54	67	$	$	SYM
crln-9174	54	68	2.12	2.12	NUM
crln-9174	54	69	•	•	NOUN
crln-9174	54	70	campaign	campaign	NOUN
crln-9174	54	71	5a	5a	NUM
crln-9174	54	72	yielded	yield	VERB
crln-9174	54	73	43	43	NUM
crln-9174	54	74	new	new	ADJ
crln-9174	54	75	likes	like	NOUN
crln-9174	54	76	at	at	ADP
crln-9174	54	77	a	a	DET
crln-9174	54	78	cost	cost	NOUN
crln-9174	54	79	-	-	PUNCT
crln-9174	54	80	per	per	ADP
crln-9174	54	81	-	-	PUNCT
crln-9174	54	82	action	action	NOUN
crln-9174	54	83	of	of	ADP
crln-9174	54	84	$	$	SYM
crln-9174	54	85	1.11	1.11	NUM
crln-9174	54	86	•	•	NOUN
crln-9174	54	87	campaign	campaign	NOUN
crln-9174	54	88	5b	5b	NOUN
crln-9174	54	89	yielded	yield	VERB
crln-9174	54	90	35	35	NUM
crln-9174	54	91	new	new	ADJ
crln-9174	54	92	likes	like	NOUN
crln-9174	54	93	at	at	ADP
crln-9174	54	94	a	a	DET
crln-9174	54	95	cost	cost	NOUN
crln-9174	54	96	-	-	PUNCT
crln-9174	54	97	per	per	ADP
crln-9174	54	98	-	-	PUNCT
crln-9174	54	99	action	action	NOUN
crln-9174	54	100	of	of	ADP
crln-9174	54	101	$	$	SYM
crln-9174	54	102	1.31	1.31	NUM
crln-9174	54	103	we	we	PRON
crln-9174	54	104	experienced	experience	VERB
crln-9174	54	105	a	a	DET
crln-9174	54	106	decrease	decrease	NOUN
crln-9174	54	107	in	in	ADP
crln-9174	54	108	likes	like	NOUN
crln-9174	54	109	from	from	ADP
crln-9174	54	110	campaign	campaign	NOUN
crln-9174	54	111	1	1	NUM
crln-9174	54	112	to	to	PART
crln-9174	54	113	campaign	campaign	VERB
crln-9174	54	114	4	4	NUM
crln-9174	54	115	of	of	ADP
crln-9174	54	116	88	88	NUM
crln-9174	54	117	%	%	NOUN
crln-9174	54	118	,	,	PUNCT
crln-9174	54	119	and	and	CCONJ
crln-9174	54	120	an	an	DET
crln-9174	54	121	increase	increase	NOUN
crln-9174	54	122	in	in	ADP
crln-9174	54	123	cost	cost	NOUN
crln-9174	54	124	-	-	PUNCT
crln-9174	54	125	per	per	ADP
crln-9174	54	126	-	-	PUNCT
crln-9174	54	127	action	action	NOUN
crln-9174	54	128	from	from	ADP
crln-9174	54	129	campaign	campaign	NOUN
crln-9174	54	130	1	1	NUM
crln-9174	54	131	to	to	PART
crln-9174	54	132	campaign	campaign	VERB
crln-9174	54	133	4	4	NUM
crln-9174	54	134	of	of	ADP
crln-9174	54	135	an	an	DET
crln-9174	54	136	astounding	astounding	ADJ
crln-9174	54	137	565	565	NUM
crln-9174	54	138	%	%	NOUN
crln-9174	54	139	.	.	PUNCT
crln-9174	55	1	campaign	campaign	NOUN
crln-9174	55	2	5a	5a	NUM
crln-9174	55	3	and	and	CCONJ
crln-9174	55	4	5b	5b	NOUN
crln-9174	55	5	showed	show	VERB
crln-9174	55	6	only	only	ADJ
crln-9174	55	7	minor	minor	ADJ
crln-9174	55	8	improvements	improvement	NOUN
crln-9174	55	9	,	,	PUNCT
crln-9174	55	10	and	and	CCONJ
crln-9174	55	11	in	in	ADP
crln-9174	55	12	fact	fact	NOUN
crln-9174	55	13	the	the	DET
crln-9174	55	14	new	new	ADJ
crln-9174	55	15	ad	ad	NOUN
crln-9174	55	16	design	design	NOUN
crln-9174	55	17	of	of	ADP
crln-9174	55	18	campaign	campaign	NOUN
crln-9174	55	19	5b	5b	NOUN
crln-9174	55	20	performed	perform	VERB
crln-9174	55	21	more	more	ADV
crln-9174	55	22	poorly	poorly	ADV
crln-9174	55	23	than	than	ADP
crln-9174	55	24	campaign	campaign	NOUN
crln-9174	55	25	5a	5a	NUM
crln-9174	55	26	.	.	PUNCT
crln-9174	56	1	since	since	SCONJ
crln-9174	56	2	public	public	ADJ
crln-9174	56	3	awareness	awareness	NOUN
crln-9174	56	4	of	of	ADP
crln-9174	56	5	facebook	facebook	PROPN
crln-9174	56	6	’s	’s	PART
crln-9174	56	7	internal	internal	ADJ
crln-9174	56	8	advertising	advertising	NOUN
crln-9174	56	9	algorithms	algorithm	NOUN
crln-9174	56	10	and	and	CCONJ
crln-9174	56	11	systems	system	NOUN
crln-9174	56	12	is	be	AUX
crln-9174	56	13	unknown	unknown	ADJ
crln-9174	56	14	,	,	PUNCT
crln-9174	56	15	we	we	PRON
crln-9174	56	16	can	can	AUX
crln-9174	56	17	only	only	ADV
crln-9174	56	18	conjecture	conjecture	VERB
crln-9174	56	19	as	as	ADP
crln-9174	56	20	to	to	ADP
crln-9174	56	21	why	why	SCONJ
crln-9174	56	22	this	this	DET
crln-9174	56	23	downward	downward	ADJ
crln-9174	56	24	trend	trend	NOUN
crln-9174	56	25	in	in	ADP
crln-9174	56	26	likes	like	NOUN
crln-9174	56	27	occurred	occur	VERB
crln-9174	56	28	.	.	PUNCT
crln-9174	57	1	on	on	ADP
crln-9174	57	2	the	the	DET
crln-9174	57	3	one	one	NUM
crln-9174	57	4	hand	hand	NOUN
crln-9174	57	5	,	,	PUNCT
crln-9174	57	6	the	the	DET
crln-9174	57	7	design	design	NOUN
crln-9174	57	8	of	of	ADP
crln-9174	57	9	our	our	PRON
crln-9174	57	10	ad	ad	NOUN
crln-9174	57	11	could	could	AUX
crln-9174	57	12	have	have	AUX
crln-9174	57	13	been	be	AUX
crln-9174	57	14	poor	poor	ADJ
crln-9174	57	15	.	.	PUNCT
crln-9174	58	1	in	in	ADP
crln-9174	58	2	order	order	NOUN
crln-9174	58	3	to	to	PART
crln-9174	58	4	account	account	VERB
crln-9174	58	5	for	for	ADP
crln-9174	58	6	this	this	DET
crln-9174	58	7	possibility	possibility	NOUN
crln-9174	58	8	,	,	PUNCT
crln-9174	58	9	we	we	PRON
crln-9174	58	10	altered	alter	VERB
crln-9174	58	11	our	our	PRON
crln-9174	58	12	ad	ad	NOUN
crln-9174	58	13	design	design	NOUN
crln-9174	58	14	figure	figure	NOUN
crln-9174	58	15	3	3	NUM
crln-9174	58	16	:	:	PUNCT
crln-9174	58	17	campaigns	campaign	NOUN
crln-9174	58	18	1	1	NUM
crln-9174	58	19	-	-	SYM
crln-9174	58	20	5a	5a	NUM
crln-9174	58	21	figure	figure	NOUN
crln-9174	58	22	4	4	NUM
crln-9174	58	23	:	:	PUNCT
crln-9174	58	24	campaign	campaign	NOUN
crln-9174	58	25	5b	5b	NUM
crln-9174	58	26	c&rl	c&rl	PROPN
crln-9174	58	27	news	news	PROPN
crln-9174	58	28	september	september	PROPN
crln-9174	58	29	2014	2014	NUM
crln-9174	58	30	430	430	NUM
crln-9174	58	31	in	in	ADP
crln-9174	58	32	our	our	PRON
crln-9174	58	33	final	final	ADJ
crln-9174	58	34	campaign	campaign	NOUN
crln-9174	58	35	.	.	PUNCT
crln-9174	59	1	this	this	PRON
crln-9174	59	2	resulted	result	VERB
crln-9174	59	3	in	in	ADP
crln-9174	59	4	a	a	DET
crln-9174	59	5	negligible	negligible	ADJ
crln-9174	59	6	difference	difference	NOUN
crln-9174	59	7	from	from	ADP
crln-9174	59	8	the	the	DET
crln-9174	59	9	unaltered	unaltered	ADJ
crln-9174	59	10	ad	ad	NOUN
crln-9174	59	11	design	design	NOUN
crln-9174	59	12	,	,	PUNCT
crln-9174	59	13	and	and	CCONJ
crln-9174	59	14	was	be	AUX
crln-9174	59	15	consistent	consistent	ADJ
crln-9174	59	16	with	with	ADP
crln-9174	59	17	the	the	DET
crln-9174	59	18	overall	overall	ADJ
crln-9174	59	19	downward	downward	ADJ
crln-9174	59	20	trend	trend	NOUN
crln-9174	59	21	in	in	ADP
crln-9174	59	22	engagement	engagement	NOUN
crln-9174	59	23	over	over	ADP
crln-9174	59	24	time	time	NOUN
crln-9174	59	25	.	.	PUNCT
crln-9174	60	1	both	both	DET
crln-9174	60	2	versions	version	NOUN
crln-9174	60	3	in	in	ADP
crln-9174	60	4	fact	fact	NOUN
crln-9174	60	5	offered	offer	VERB
crln-9174	60	6	only	only	ADJ
crln-9174	60	7	minor	minor	ADJ
crln-9174	60	8	improvements	improvement	NOUN
crln-9174	60	9	from	from	ADP
crln-9174	60	10	previous	previous	ADJ
crln-9174	60	11	campaigns	campaign	NOUN
crln-9174	60	12	,	,	PUNCT
crln-9174	60	13	perhaps	perhaps	ADV
crln-9174	60	14	indicating	indicate	VERB
crln-9174	60	15	that	that	SCONJ
crln-9174	60	16	users	user	NOUN
crln-9174	60	17	become	become	VERB
crln-9174	60	18	dismissive	dismissive	ADJ
crln-9174	60	19	of	of	ADP
crln-9174	60	20	the	the	DET
crln-9174	60	21	same	same	ADJ
crln-9174	60	22	or	or	CCONJ
crln-9174	60	23	similar	similar	ADJ
crln-9174	60	24	ads	ad	NOUN
crln-9174	60	25	that	that	PRON
crln-9174	60	26	appear	appear	VERB
crln-9174	60	27	repeatedly	repeatedly	ADV
crln-9174	60	28	.	.	PUNCT
crln-9174	61	1	r	r	NOUN
crln-9174	61	2	e	e	NOUN
crln-9174	61	3	l	l	NOUN
crln-9174	61	4	a	a	X
crln-9174	61	5	t	t	NOUN
crln-9174	61	6	e	e	X
crln-9174	61	7	d	d	NOUN
crln-9174	61	8	r	r	NOUN
crln-9174	61	9	e	e	NOUN
crln-9174	61	10	s	s	X
crln-9174	61	11	e	e	X
crln-9174	61	12	a	a	DET
crln-9174	61	13	r	r	NOUN
crln-9174	61	14	c	c	NOUN
crln-9174	61	15	h	h	NOUN
crln-9174	61	16	s	s	VERB
crln-9174	61	17	u	u	NOUN
crln-9174	61	18	g	g	NOUN
crln-9174	61	19	g	g	PROPN
crln-9174	61	20	e	e	PROPN
crln-9174	61	21	s	s	PROPN
crln-9174	61	22	t	t	PROPN
crln-9174	61	23	s	s	PROPN
crln-9174	61	24	t	t	NOUN
crln-9174	61	25	h	h	NOUN
crln-9174	61	26	a	a	DET
crln-9174	61	27	t	t	NOUN
crln-9174	61	28	d	d	X
crln-9174	61	29	o	o	X
crln-9174	61	30	l	l	NOUN
crln-9174	61	31	lars	lars	PROPN
crln-9174	61	32	spent	spend	VERB
crln-9174	61	33	t	t	PROPN
crln-9174	61	34	o	o	X
crln-9174	61	35	w	w	NOUN
crln-9174	61	36	a	a	DET
crln-9174	61	37	r	r	NOUN
crln-9174	61	38	d	d	X
crln-9174	61	39	s	s	SYM
crln-9174	61	40	advertising	advertise	VERB
crln-9174	61	41	a	a	DET
crln-9174	61	42	r	r	NOUN
crln-9174	61	43	e	e	NOUN
crln-9174	61	44	l	l	NOUN
crln-9174	62	1	i	i	NOUN
crln-9174	62	2	k	k	NOUN
crln-9174	62	3	e	e	PROPN
crln-9174	62	4	l	l	NOUN
crln-9174	62	5	y	y	PROPN
crln-9174	62	6	ineffective	ineffective	ADJ
crln-9174	62	7	for	for	ADP
crln-9174	62	8	this	this	DET
crln-9174	62	9	reason	reason	NOUN
crln-9174	62	10	and	and	CCONJ
crln-9174	62	11	that	that	SCONJ
crln-9174	62	12	users	user	NOUN
crln-9174	62	13	simply	simply	ADV
crln-9174	62	14	tend	tend	VERB
crln-9174	62	15	to	to	PART
crln-9174	62	16	ignore	ignore	VERB
crln-9174	62	17	ads.4	ads.4	PROPN
crln-9174	62	18	on	on	ADP
crln-9174	62	19	the	the	DET
crln-9174	62	20	other	other	ADJ
crln-9174	62	21	hand	hand	NOUN
crln-9174	62	22	,	,	PUNCT
crln-9174	62	23	our	our	PRON
crln-9174	62	24	inconsistent	inconsistent	ADJ
crln-9174	62	25	results	result	NOUN
crln-9174	62	26	could	could	AUX
crln-9174	62	27	be	be	AUX
crln-9174	62	28	due	due	ADJ
crln-9174	62	29	to	to	ADP
crln-9174	62	30	alterations	alteration	NOUN
crln-9174	62	31	in	in	ADP
crln-9174	62	32	facebook	facebook	PROPN
crln-9174	62	33	’s	’s	PART
crln-9174	62	34	advertising	advertising	NOUN
crln-9174	62	35	structure	structure	NOUN
crln-9174	62	36	and	and	CCONJ
crln-9174	62	37	algorithm	algorithm	NOUN
crln-9174	62	38	during	during	ADP
crln-9174	62	39	our	our	PRON
crln-9174	62	40	experimentation	experimentation	NOUN
crln-9174	62	41	period	period	NOUN
crln-9174	62	42	.	.	PUNCT
crln-9174	63	1	such	such	ADJ
crln-9174	63	2	inconsistencies	inconsistency	NOUN
crln-9174	63	3	and	and	CCONJ
crln-9174	63	4	uncertainties	uncertainty	NOUN
crln-9174	63	5	serve	serve	VERB
crln-9174	63	6	as	as	ADP
crln-9174	63	7	a	a	DET
crln-9174	63	8	deterrent	deterrent	NOUN
crln-9174	63	9	to	to	ADP
crln-9174	63	10	investing	invest	VERB
crln-9174	63	11	further	far	ADV
crln-9174	63	12	in	in	ADP
crln-9174	63	13	facebook	facebook	PROPN
crln-9174	63	14	advertising	advertising	NOUN
crln-9174	63	15	.	.	PUNCT
crln-9174	64	1	frequent	frequent	ADJ
crln-9174	64	2	updates	update	NOUN
crln-9174	64	3	to	to	ADP
crln-9174	64	4	the	the	DET
crln-9174	64	5	ads	ad	NOUN
crln-9174	64	6	manager	manager	NOUN
crln-9174	64	7	furthermore	furthermore	ADV
crln-9174	64	8	make	make	VERB
crln-9174	64	9	reliability	reliability	NOUN
crln-9174	64	10	in	in	ADP
crln-9174	64	11	advertising	advertise	VERB
crln-9174	64	12	difficult	difficult	ADJ
crln-9174	64	13	.	.	PUNCT
crln-9174	65	1	facebook	facebook	PROPN
crln-9174	65	2	’s	’s	PART
crln-9174	65	3	approach	approach	NOUN
crln-9174	65	4	to	to	ADP
crln-9174	65	5	advertising	advertising	NOUN
crln-9174	65	6	s	s	PART
crln-9174	65	7	e	e	X
crln-9174	65	8	ems	ems	PROPN
crln-9174	65	9	t	t	PROPN
crln-9174	65	10	o	o	AUX
crln-9174	65	11	be	be	AUX
crln-9174	65	12	in	in	ADP
crln-9174	65	13	constant	constant	ADJ
crln-9174	65	14	flux	flux	NOUN
crln-9174	65	15	.	.	PUNCT
crln-9174	66	1	ov	ov	VERB
crln-9174	66	2	er	er	INTJ
crln-9174	66	3	t	t	INTJ
crln-9174	67	1	he	he	PRON
crln-9174	67	2	course	course	NOUN
crln-9174	67	3	of	of	ADP
crln-9174	67	4	one	one	NUM
crln-9174	67	5	year	year	NOUN
crln-9174	67	6	,	,	PUNCT
crln-9174	67	7	the	the	DET
crln-9174	67	8	facebook	facebook	NOUN
crln-9174	67	9	ads	ad	VERB
crln-9174	67	10	m	m	VERB
crln-9174	67	11	a	a	PRON
crln-9174	67	12	n	n	NOUN
crln-9174	67	13	a	a	DET
crln-9174	67	14	g	g	NOUN
crln-9174	67	15	e	e	NOUN
crln-9174	67	16	r	r	NOUN
crln-9174	67	17	underwent	underwent	NOUN
crln-9174	67	18	sudden	sudden	ADJ
crln-9174	67	19	and	and	CCONJ
crln-9174	67	20	unannounced	unannounced	ADJ
crln-9174	67	21	changes	change	NOUN
crln-9174	67	22	that	that	PRON
crln-9174	67	23	resulted	result	VERB
crln-9174	67	24	in	in	ADP
crln-9174	67	25	an	an	DET
crln-9174	67	26	unsettling	unsettling	ADJ
crln-9174	67	27	and	and	CCONJ
crln-9174	67	28	uncertain	uncertain	ADJ
crln-9174	67	29	experience	experience	NOUN
crln-9174	67	30	.	.	PUNCT
crln-9174	68	1	for	for	ADP
crln-9174	68	2	example	example	NOUN
crln-9174	68	3	,	,	PUNCT
crln-9174	68	4	even	even	ADV
crln-9174	68	5	as	as	SCONJ
crln-9174	68	6	we	we	PRON
crln-9174	68	7	were	be	AUX
crln-9174	68	8	planning	plan	VERB
crln-9174	68	9	our	our	PRON
crln-9174	68	10	first	first	ADJ
crln-9174	68	11	ad	ad	NOUN
crln-9174	68	12	,	,	PUNCT
crln-9174	68	13	the	the	DET
crln-9174	68	14	options	option	NOUN
crln-9174	68	15	for	for	ADP
crln-9174	68	16	payment	payment	NOUN
crln-9174	68	17	changed	change	VERB
crln-9174	68	18	from	from	ADP
crln-9174	68	19	a	a	DET
crln-9174	68	20	bid	bid	NOUN
crln-9174	68	21	-	-	PUNCT
crln-9174	68	22	per	per	ADP
crln-9174	68	23	-	-	PUNCT
crln-9174	68	24	click	click	NOUN
crln-9174	68	25	model	model	NOUN
crln-9174	68	26	to	to	ADP
crln-9174	68	27	a	a	DET
crln-9174	68	28	cpm	cpm	PROPN
crln-9174	68	29	/	/	SYM
crln-9174	68	30	cpc	cpc	PROPN
crln-9174	68	31	model	model	NOUN
crln-9174	68	32	.	.	PUNCT
crln-9174	69	1	after	after	SCONJ
crln-9174	69	2	we	we	PRON
crln-9174	69	3	completed	complete	VERB
crln-9174	69	4	our	our	PRON
crln-9174	69	5	ad	ad	NOUN
crln-9174	69	6	campaign	campaign	NOUN
crln-9174	69	7	,	,	PUNCT
crln-9174	69	8	facebook	facebook	PROPN
crln-9174	69	9	added	add	VERB
crln-9174	69	10	more	more	ADJ
crln-9174	69	11	targeted	targeted	ADJ
crln-9174	69	12	payment	payment	NOUN
crln-9174	69	13	options	option	NOUN
crln-9174	69	14	,	,	PUNCT
crln-9174	69	15	including	include	VERB
crln-9174	69	16	paying	pay	VERB
crln-9174	69	17	per	per	ADP
crln-9174	69	18	like	like	ADP
crln-9174	69	19	,	,	PUNCT
crln-9174	69	20	post	post	NOUN
crln-9174	69	21	engagement	engagement	NOUN
crln-9174	69	22	,	,	PUNCT
crln-9174	69	23	and	and	CCONJ
crln-9174	69	24	clicks	click	VERB
crln-9174	69	25	to	to	ADP
crln-9174	69	26	a	a	DET
crln-9174	69	27	website	website	NOUN
crln-9174	69	28	.	.	PUNCT
crln-9174	70	1	while	while	SCONJ
crln-9174	70	2	analytics	analytic	NOUN
crln-9174	70	3	reports	report	VERB
crln-9174	70	4	from	from	ADP
crln-9174	70	5	the	the	DET
crln-9174	70	6	ads	ad	NOUN
crln-9174	70	7	manager	manager	NOUN
crln-9174	70	8	have	have	AUX
crln-9174	70	9	continually	continually	ADV
crln-9174	70	10	improved	improve	VERB
crln-9174	70	11	in	in	ADP
crln-9174	70	12	their	their	PRON
crln-9174	70	13	accessibility	accessibility	NOUN
crln-9174	70	14	and	and	CCONJ
crln-9174	70	15	readability	readability	NOUN
crln-9174	70	16	,	,	PUNCT
crln-9174	70	17	we	we	PRON
crln-9174	70	18	still	still	ADV
crln-9174	70	19	do	do	AUX
crln-9174	70	20	not	not	PART
crln-9174	70	21	have	have	VERB
crln-9174	70	22	a	a	DET
crln-9174	70	23	clear	clear	ADJ
crln-9174	70	24	understanding	understanding	NOUN
crln-9174	70	25	of	of	ADP
crln-9174	70	26	how	how	SCONJ
crln-9174	70	27	our	our	PRON
crln-9174	70	28	funds	fund	NOUN
crln-9174	70	29	are	be	AUX
crln-9174	70	30	used	use	VERB
crln-9174	70	31	for	for	ADP
crln-9174	70	32	ads	ad	NOUN
crln-9174	70	33	.	.	PUNCT
crln-9174	71	1	the	the	DET
crln-9174	71	2	steadily	steadily	ADV
crln-9174	71	3	i	i	PRON
crln-9174	71	4	n	n	VERB
crln-9174	71	5	c	c	NOUN
crln-9174	71	6	r	r	NOUN
crln-9174	71	7	e	e	PROPN
crln-9174	71	8	a	a	PRON
crln-9174	71	9	s	s	X
crln-9174	71	10	i	i	PRON
crln-9174	71	11	n	n	ADV
crln-9174	71	12	g	g	NOUN
crln-9174	72	1	c	c	NOUN
crln-9174	72	2	o	o	PROPN
crln-9174	72	3	s	s	PROPN
crln-9174	72	4	t	t	X
crln-9174	72	5	per	per	ADP
crln-9174	72	6	-	-	PUNCT
crln-9174	72	7	action	action	NOUN
crln-9174	72	8	of	of	ADP
crln-9174	72	9	our	our	PRON
crln-9174	72	10	ad	ad	NOUN
crln-9174	72	11	campaigns	campaign	NOUN
crln-9174	72	12	combined	combine	VERB
crln-9174	73	1	w	w	VERB
crln-9174	73	2	i	i	NOUN
crln-9174	74	1	t	t	PROPN
crln-9174	74	2	h	h	NOUN
crln-9174	74	3	t	t	NOUN
crln-9174	74	4	h	h	NOUN
crln-9174	75	1	e	e	X
crln-9174	75	2	murky	murky	ADJ
crln-9174	75	3	inconsistencies	inconsistency	NOUN
crln-9174	75	4	of	of	ADP
crln-9174	75	5	the	the	DET
crln-9174	75	6	ads	ad	NOUN
crln-9174	75	7	manager	manager	NOUN
crln-9174	75	8	lead	lead	VERB
crln-9174	75	9	us	we	PRON
crln-9174	75	10	to	to	PART
crln-9174	75	11	conclude	conclude	VERB
crln-9174	75	12	that	that	SCONJ
crln-9174	75	13	sustained	sustain	VERB
crln-9174	75	14	engagement	engagement	NOUN
crln-9174	75	15	through	through	ADP
crln-9174	75	16	paid	pay	VERB
crln-9174	75	17	growth	growth	NOUN
crln-9174	75	18	on	on	ADP
crln-9174	75	19	facebook	facebook	PROPN
crln-9174	75	20	will	will	AUX
crln-9174	75	21	come	come	VERB
crln-9174	75	22	at	at	ADP
crln-9174	75	23	a	a	DET
crln-9174	75	24	cost	cost	NOUN
crln-9174	75	25	higher	high	ADJ
crln-9174	75	26	than	than	SCONJ
crln-9174	75	27	most	most	ADJ
crln-9174	75	28	libraries	library	NOUN
crln-9174	75	29	will	will	AUX
crln-9174	75	30	be	be	AUX
crln-9174	75	31	able	able	ADJ
crln-9174	75	32	to	to	PART
crln-9174	75	33	afford	afford	VERB
crln-9174	75	34	.	.	PUNCT
crln-9174	76	1	in	in	ADP
crln-9174	76	2	the	the	DET
crln-9174	76	3	face	face	NOUN
crln-9174	76	4	of	of	ADP
crln-9174	76	5	diminishing	diminish	VERB
crln-9174	76	6	returns	return	NOUN
crln-9174	76	7	and	and	CCONJ
crln-9174	76	8	increasing	increase	VERB
crln-9174	76	9	costs	cost	NOUN
crln-9174	76	10	,	,	PUNCT
crln-9174	76	11	we	we	PRON
crln-9174	76	12	see	see	VERB
crln-9174	76	13	facebook	facebook	NOUN
crln-9174	76	14	ads	ad	NOUN
crln-9174	76	15	as	as	ADP
crln-9174	76	16	unsustainable	unsustainable	ADJ
crln-9174	76	17	over	over	ADP
crln-9174	76	18	the	the	DET
crln-9174	76	19	long	long	ADJ
crln-9174	76	20	term	term	NOUN
crln-9174	76	21	.	.	PUNCT
crln-9174	77	1	while	while	SCONJ
crln-9174	77	2	we	we	PRON
crln-9174	77	3	do	do	AUX
crln-9174	77	4	not	not	PART
crln-9174	77	5	see	see	VERB
crln-9174	77	6	fruitful	fruitful	ADJ
crln-9174	77	7	investment	investment	NOUN
crln-9174	77	8	in	in	ADP
crln-9174	77	9	ads	ad	NOUN
crln-9174	77	10	,	,	PUNCT
crln-9174	77	11	we	we	PRON
crln-9174	77	12	observed	observe	VERB
crln-9174	77	13	that	that	SCONJ
crln-9174	77	14	investment	investment	NOUN
crln-9174	77	15	in	in	ADP
crln-9174	77	16	promoted	promote	VERB
crln-9174	77	17	posts	post	NOUN
crln-9174	77	18	offers	offer	VERB
crln-9174	77	19	more	more	ADV
crln-9174	77	20	positive	positive	ADJ
crln-9174	77	21	and	and	CCONJ
crln-9174	77	22	consistent	consistent	ADJ
crln-9174	77	23	results	result	NOUN
crln-9174	77	24	.	.	PUNCT
crln-9174	78	1	our	our	PRON
crln-9174	78	2	promoted	promote	VERB
crln-9174	78	3	post	post	NOUN
crln-9174	78	4	strategy	strategy	NOUN
crln-9174	78	5	focused	focus	VERB
crln-9174	78	6	o	o	PROPN
crln-9174	78	7	n	n	PRON
crln-9174	78	8	b	b	NOUN
crln-9174	79	1	o	o	X
crln-9174	80	1	o	o	X
crln-9174	80	2	s	s	X
crln-9174	80	3	t	t	X
crln-9174	81	1	i	i	PRON
crln-9174	81	2	n	n	CCONJ
crln-9174	81	3	g	g	PROPN
crln-9174	81	4	posts	post	NOUN
crln-9174	81	5	from	from	ADP
crln-9174	81	6	categories	category	NOUN
crln-9174	81	7	that	that	PRON
crln-9174	81	8	had	have	AUX
crln-9174	81	9	previously	previously	ADV
crln-9174	81	10	resulted	result	VERB
crln-9174	81	11	in	in	ADP
crln-9174	81	12	strong	strong	ADJ
crln-9174	81	13	organic	organic	ADJ
crln-9174	81	14	growth	growth	NOUN
crln-9174	81	15	,	,	PUNCT
crln-9174	81	16	and	and	CCONJ
crln-9174	81	17	from	from	ADP
crln-9174	81	18	there	there	ADV
crln-9174	81	19	we	we	PRON
crln-9174	81	20	noticed	notice	VERB
crln-9174	81	21	that	that	SCONJ
crln-9174	81	22	our	our	PRON
crln-9174	81	23	most	most	ADV
crln-9174	81	24	successful	successful	ADJ
crln-9174	81	25	promoted	promote	VERB
crln-9174	81	26	posts	post	NOUN
crln-9174	81	27	were	be	AUX
crln-9174	81	28	library	library	ADJ
crln-9174	81	29	events	event	NOUN
crln-9174	81	30	and	and	CCONJ
crln-9174	81	31	librarian	librarian	ADJ
crln-9174	81	32	highlights	highlight	NOUN
crln-9174	81	33	,	,	PUNCT
crln-9174	81	34	two	two	NUM
crln-9174	81	35	high	high	ADJ
crln-9174	81	36	-	-	PUNCT
crln-9174	81	37	engagement	engagement	NOUN
crln-9174	81	38	categories	category	NOUN
crln-9174	81	39	.	.	PUNCT
crln-9174	82	1	since	since	SCONJ
crln-9174	82	2	a	a	DET
crln-9174	82	3	promoted	promote	VERB
crln-9174	82	4	post	post	NOUN
crln-9174	82	5	appears	appear	VERB
crln-9174	82	6	in	in	ADP
crln-9174	82	7	the	the	DET
crln-9174	82	8	news	news	NOUN
crln-9174	82	9	feed	feed	NOUN
crln-9174	82	10	,	,	PUNCT
crln-9174	82	11	it	it	PRON
crln-9174	82	12	avoids	avoid	VERB
crln-9174	82	13	the	the	DET
crln-9174	82	14	easy	easy	ADJ
crln-9174	82	15	-	-	PUNCT
crln-9174	82	16	to	to	PART
crln-9174	82	17	-	-	PUNCT
crln-9174	82	18	dismiss	dismiss	VERB
crln-9174	82	19	quality	quality	NOUN
crln-9174	82	20	of	of	ADP
crln-9174	82	21	ads	ad	NOUN
crln-9174	82	22	,	,	PUNCT
crln-9174	82	23	which	which	PRON
crln-9174	82	24	appear	appear	VERB
crln-9174	82	25	off	off	ADP
crln-9174	82	26	to	to	ADP
crln-9174	82	27	the	the	DET
crln-9174	82	28	side	side	NOUN
crln-9174	82	29	and	and	CCONJ
crln-9174	82	30	away	away	ADV
crln-9174	82	31	from	from	ADP
crln-9174	82	32	the	the	DET
crln-9174	82	33	central	central	ADJ
crln-9174	82	34	figure	figure	NOUN
crln-9174	82	35	6	6	NUM
crln-9174	82	36	:	:	PUNCT
crln-9174	82	37	therapy	therapy	NOUN
crln-9174	82	38	dog	dog	NOUN
crln-9174	82	39	program	program	NOUN
crln-9174	82	40	promoted	promote	VERB
crln-9174	82	41	post	post	NOUN
crln-9174	82	42	figure	figure	NOUN
crln-9174	82	43	5	5	NUM
crln-9174	82	44	:	:	PUNCT
crln-9174	82	45	digital	digital	ADJ
crln-9174	82	46	historical	historical	ADJ
crln-9174	82	47	photo	photo	NOUN
crln-9174	82	48	promoted	promote	VERB
crln-9174	82	49	post	post	NOUN
crln-9174	82	50	(	(	PUNCT
crln-9174	82	51	continues	continue	VERB
crln-9174	82	52	on	on	ADP
crln-9174	82	53	page	page	NOUN
crln-9174	82	54	434	434	NUM
crln-9174	82	55	)	)	PUNCT
crln-9174	82	56	c&rl	c&rl	PROPN
crln-9174	82	57	news	news	PROPN
crln-9174	82	58	september	september	PROPN
crln-9174	82	59	2014	2014	NUM
crln-9174	82	60	434	434	NUM
crln-9174	82	61	purdue.edu/cgi/viewcontent.cgi?article=1004	purdue.edu/cgi/viewcontent.cgi?article=1004	PROPN
crln-9174	82	62	&	&	CCONJ
crln-9174	82	63	context	context	NOUN
crln-9174	82	64	=	=	NOUN
crln-9174	82	65	dilsymposium	dilsymposium	NOUN
crln-9174	82	66	.	.	PUNCT
crln-9174	83	1	johnston	johnston	PROPN
crln-9174	83	2	,	,	PUNCT
crln-9174	83	3	lisa	lisa	PROPN
crln-9174	83	4	,	,	PUNCT
crln-9174	83	5	and	and	CCONJ
crln-9174	83	6	jon	jon	PROPN
crln-9174	83	7	jeffryes	jeffryes	PROPN
crln-9174	83	8	.	.	PUNCT
crln-9174	84	1	“	"	PUNCT
crln-9174	84	2	data	datum	NOUN
crln-9174	84	3	management	management	NOUN
crln-9174	84	4	skills	skill	NOUN
crln-9174	84	5	needed	need	VERB
crln-9174	84	6	by	by	ADP
crln-9174	84	7	structural	structural	ADJ
crln-9174	84	8	engineering	engineering	NOUN
crln-9174	84	9	students	student	NOUN
crln-9174	84	10	:	:	PUNCT
crln-9174	84	11	case	case	NOUN
crln-9174	84	12	study	study	NOUN
crln-9174	84	13	at	at	ADP
crln-9174	84	14	the	the	DET
crln-9174	84	15	university	university	PROPN
crln-9174	84	16	of	of	ADP
crln-9174	84	17	minnesota	minnesota	PROPN
crln-9174	84	18	.	.	PUNCT
crln-9174	84	19	”	"	PUNCT
crln-9174	85	1	journal	journal	NOUN
crln-9174	85	2	of	of	ADP
crln-9174	85	3	professional	professional	ADJ
crln-9174	85	4	issues	issue	NOUN
crln-9174	85	5	in	in	ADP
crln-9174	85	6	engineering	engineering	NOUN
crln-9174	85	7	education	education	NOUN
crln-9174	85	8	&	&	CCONJ
crln-9174	85	9	practice	practice	PROPN
crln-9174	85	10	(	(	PUNCT
crln-9174	85	11	2013	2013	NUM
crln-9174	85	12	)	)	PUNCT
crln-9174	85	13	accessed	access	VERB
crln-9174	85	14	february	february	PROPN
crln-9174	85	15	18	18	NUM
crln-9174	85	16	,	,	PUNCT
crln-9174	85	17	2014	2014	NUM
crln-9174	85	18	,	,	PUNCT
crln-9174	85	19	http://ascelibrary.org	http://ascelibrary.org	PROPN
crln-9174	85	20	/doi	/doi	X
crln-9174	85	21	/	/	SYM
crln-9174	85	22	abs/10.1061/(asce)ei.1943	abs/10.1061/(asce)ei.1943	PROPN
crln-9174	85	23	-	-	PUNCT
crln-9174	85	24	5541.0000154	5541.0000154	PROPN
crln-9174	85	25	.	.	PUNCT
crln-9174	86	1	notes	note	NOUN
crln-9174	86	2	1	1	NUM
crln-9174	86	3	.	.	PUNCT
crln-9174	86	4	j.	j.	PROPN
crln-9174	86	5	p.	p.	PROPN
crln-9174	86	6	holdren	holdren	PROPN
crln-9174	86	7	,	,	PUNCT
crln-9174	86	8	“	"	PUNCT
crln-9174	86	9	memorandum	memorandum	NOUN
crln-9174	86	10	for	for	ADP
crln-9174	86	11	the	the	DET
crln-9174	86	12	heads	head	NOUN
crln-9174	86	13	of	of	ADP
crln-9174	86	14	executive	executive	ADJ
crln-9174	86	15	departments	department	NOUN
crln-9174	86	16	and	and	CCONJ
crln-9174	86	17	agencies	agency	NOUN
crln-9174	86	18	—	—	PUNCT
crln-9174	86	19	increasing	increase	VERB
crln-9174	86	20	access	access	NOUN
crln-9174	86	21	to	to	ADP
crln-9174	86	22	the	the	DET
crln-9174	86	23	results	result	NOUN
crln-9174	86	24	of	of	ADP
crln-9174	86	25	federally	federally	ADV
crln-9174	86	26	funded	fund	VERB
crln-9174	86	27	scientific	scientific	ADJ
crln-9174	86	28	research	research	NOUN
crln-9174	86	29	,	,	PUNCT
crln-9174	86	30	”	"	PUNCT
crln-9174	86	31	(	(	PUNCT
crln-9174	86	32	2013	2013	NUM
crln-9174	86	33	)	)	PUNCT
crln-9174	86	34	,	,	PUNCT
crln-9174	86	35	accessed	access	VERB
crln-9174	86	36	february	february	PROPN
crln-9174	86	37	18	18	NUM
crln-9174	86	38	,	,	PUNCT
crln-9174	86	39	2014	2014	NUM
crln-9174	86	40	,	,	PUNCT
crln-9174	86	41	www.whitehouse.gov	www.whitehouse.gov	PROPN
crln-9174	86	42	/sites	/sites	PROPN
crln-9174	86	43	/	/	SYM
crln-9174	86	44	default	default	NOUN
crln-9174	86	45	/	/	SYM
crln-9174	86	46	files	file	NOUN
crln-9174	86	47	/	/	SYM
crln-9174	86	48	microsites	microsite	NOUN
crln-9174	86	49	/	/	SYM
crln-9174	86	50	ostp	ostp	NOUN
crln-9174	86	51	/	/	SYM
crln-9174	86	52	ostp	ostp	VERB
crln-9174	86	53	_	_	PROPN
crln-9174	86	54	public_access_memo_2013.pdf	public_access_memo_2013.pdf	NOUN
crln-9174	86	55	.	.	PUNCT
crln-9174	87	1	2	2	X
crln-9174	87	2	.	.	X
crln-9174	87	3	see	see	VERB
crln-9174	87	4	our	our	PRON
crln-9174	87	5	project	project	NOUN
crln-9174	87	6	site	site	NOUN
crln-9174	87	7	at	at	ADP
crln-9174	87	8	http://datainfolit.org	http://datainfolit.org	PROPN
crln-9174	87	9	.	.	PUNCT
crln-9174	88	1	3	3	X
crln-9174	88	2	.	.	X
crln-9174	88	3	jake	jake	PROPN
crln-9174	88	4	carlson	carlson	PROPN
crln-9174	88	5	,	,	PUNCT
crln-9174	88	6	lisa	lisa	PROPN
crln-9174	88	7	johnston	johnston	PROPN
crln-9174	88	8	,	,	PUNCT
crln-9174	88	9	brian	brian	PROPN
crln-9174	88	10	westra	westra	PROPN
crln-9174	88	11	,	,	PUNCT
crln-9174	88	12	and	and	CCONJ
crln-9174	88	13	mason	mason	PROPN
crln-9174	88	14	nichols	nichols	PROPN
crln-9174	88	15	,	,	PUNCT
crln-9174	88	16	“	"	PUNCT
crln-9174	88	17	developing	develop	VERB
crln-9174	88	18	an	an	DET
crln-9174	88	19	approach	approach	NOUN
crln-9174	88	20	for	for	ADP
crln-9174	88	21	data	data	NOUN
crln-9174	88	22	management	management	NOUN
crln-9174	88	23	education	education	NOUN
crln-9174	88	24	:	:	PUNCT
crln-9174	88	25	a	a	DET
crln-9174	88	26	report	report	NOUN
crln-9174	88	27	from	from	ADP
crln-9174	88	28	the	the	DET
crln-9174	88	29	data	data	NOUN
crln-9174	88	30	information	information	NOUN
crln-9174	88	31	literacy	literacy	NOUN
crln-9174	88	32	project	project	NOUN
crln-9174	88	33	,	,	PUNCT
crln-9174	88	34	”	"	PUNCT
crln-9174	88	35	international	international	ADJ
crln-9174	88	36	journal	journal	NOUN
crln-9174	88	37	of	of	ADP
crln-9174	88	38	digital	digital	ADJ
crln-9174	88	39	curation	curation	NOUN
crln-9174	88	40	8	8	NUM
crln-9174	88	41	,	,	PUNCT
crln-9174	88	42	no	no	INTJ
crln-9174	88	43	.	.	NOUN
crln-9174	88	44	1	1	NUM
crln-9174	88	45	(	(	PUNCT
crln-9174	88	46	2013	2013	NUM
crln-9174	88	47	):	):	PUNCT
crln-9174	88	48	204	204	NUM
crln-9174	88	49	-	-	SYM
crln-9174	88	50	217	217	NUM
crln-9174	88	51	,	,	PUNCT
crln-9174	88	52	accessed	access	VERB
crln-9174	88	53	february	february	PROPN
crln-9174	88	54	18	18	NUM
crln-9174	88	55	,	,	PUNCT
crln-9174	88	56	2014	2014	NUM
crln-9174	88	57	,	,	PUNCT
crln-9174	88	58	www.ijdc.net/index.php/ijdc/article	www.ijdc.net/index.php/ijdc/article	PROPN
crln-9174	88	59	/view/8.1.204	/view/8.1.204	NOUN
crln-9174	88	60	.	.	PROPN
crln-9174	89	1	4	4	NUM
crln-9174	89	2	.	.	X
crln-9174	89	3	jon	jon	PROPN
crln-9174	89	4	jeffryes	jeffryes	PROPN
crln-9174	89	5	and	and	CCONJ
crln-9174	89	6	lisa	lisa	PROPN
crln-9174	89	7	johnston	johnston	PROPN
crln-9174	89	8	(	(	PUNCT
crln-9174	89	9	2013	2013	NUM
crln-9174	89	10	)	)	PUNCT
crln-9174	89	11	,	,	PUNCT
crln-9174	89	12	“	"	PUNCT
crln-9174	89	13	an	an	DET
crln-9174	89	14	e	e	NOUN
crln-9174	89	15	-	-	ADJ
crln-9174	89	16	learning	learn	VERB
crln-9174	89	17	approach	approach	NOUN
crln-9174	89	18	to	to	ADP
crln-9174	89	19	data	datum	NOUN
crln-9174	89	20	information	information	NOUN
crln-9174	89	21	literacy	literacy	NOUN
crln-9174	89	22	education	education	NOUN
crln-9174	89	23	,	,	PUNCT
crln-9174	89	24	”	"	PUNCT
crln-9174	89	25	2013	2013	NUM
crln-9174	89	26	asee	asee	NOUN
crln-9174	89	27	annual	annual	ADJ
crln-9174	89	28	conference	conference	NOUN
crln-9174	89	29	(	(	PUNCT
crln-9174	89	30	atlanta	atlanta	PROPN
crln-9174	89	31	)	)	PUNCT
crln-9174	89	32	accessed	access	VERB
crln-9174	89	33	may	may	PROPN
crln-9174	89	34	5	5	NUM
crln-9174	89	35	,	,	PUNCT
crln-9174	89	36	2014	2014	NUM
crln-9174	89	37	,	,	PUNCT
crln-9174	89	38	www.asee	www.asee	X
crln-9174	89	39	.	.	PUNCT
crln-9174	90	1	org	org	ADJ
crln-9174	90	2	/	/	SYM
crln-9174	90	3	public	public	ADJ
crln-9174	90	4	/	/	SYM
crln-9174	90	5	conferences/20	conferences/20	PROPN
crln-9174	90	6	/	/	SYM
crln-9174	90	7	papers/6956	papers/6956	NOUN
crln-9174	90	8	/	/	SYM
crln-9174	90	9	view	view	NOUN
crln-9174	90	10	.	.	PUNCT
crln-9174	91	1	5	5	X
crln-9174	91	2	.	.	X
crln-9174	91	3	the	the	DET
crln-9174	91	4	series	series	NOUN
crln-9174	91	5	content	content	NOUN
crln-9174	91	6	is	be	AUX
crln-9174	91	7	freely	freely	ADV
crln-9174	91	8	available	available	ADJ
crln-9174	91	9	at	at	ADP
crln-9174	91	10	http://z.umn.edu/datamgmt14	http://z.umn.edu/datamgmt14	PROPN
crln-9174	91	11	.	.	PUNCT
crln-9174	92	1	6	6	NUM
crln-9174	92	2	.	.	X
crln-9174	92	3	jon	jon	PROPN
crln-9174	92	4	jeffryes	jeffryes	PROPN
crln-9174	92	5	and	and	CCONJ
crln-9174	92	6	lisa	lisa	PROPN
crln-9174	92	7	johnston	johnston	PROPN
crln-9174	92	8	,	,	PUNCT
crln-9174	92	9	“	"	PUNCT
crln-9174	92	10	a	a	DET
crln-9174	92	11	scalable	scalable	ADJ
crln-9174	92	12	approach	approach	NOUN
crln-9174	92	13	to	to	ADP
crln-9174	92	14	data	datum	NOUN
crln-9174	92	15	management	management	NOUN
crln-9174	92	16	education	education	NOUN
crln-9174	92	17	of	of	ADP
crln-9174	92	18	graduate	graduate	ADJ
crln-9174	92	19	students	student	NOUN
crln-9174	92	20	”	"	PUNCT
crln-9174	92	21	(	(	PUNCT
crln-9174	92	22	poster	poster	NOUN
crln-9174	92	23	presented	present	VERB
crln-9174	92	24	at	at	ADP
crln-9174	92	25	the	the	DET
crln-9174	92	26	data	data	NOUN
crln-9174	92	27	information	information	NOUN
crln-9174	92	28	literacy	literacy	NOUN
crln-9174	92	29	symposium	symposium	NOUN
crln-9174	92	30	,	,	PUNCT
crln-9174	92	31	west	west	PROPN
crln-9174	92	32	lafayette	lafayette	PROPN
crln-9174	92	33	,	,	PUNCT
crln-9174	92	34	indiana	indiana	PROPN
crln-9174	92	35	,	,	PUNCT
crln-9174	92	36	september	september	PROPN
crln-9174	92	37	22	22	NUM
crln-9174	92	38	-	-	SYM
crln-9174	92	39	24	24	NUM
crln-9174	92	40	,	,	PUNCT
crln-9174	92	41	2013	2013	NUM
crln-9174	92	42	)	)	PUNCT
crln-9174	92	43	,	,	PUNCT
crln-9174	92	44	accessed	access	VERB
crln-9174	92	45	february	february	PROPN
crln-9174	92	46	18	18	NUM
crln-9174	92	47	,	,	PUNCT
crln-9174	92	48	2014	2014	NUM
crln-9174	92	49	,	,	PUNCT
crln-9174	92	50	http://docs.lib.purdue.edu/cgi/viewcontent.cgi?article=1004&context=dilsymposium	http://docs.lib.purdue.edu/cgi/viewcontent.cgi?article=1004&context=dilsymposium	NOUN
crln-9174	92	51	.	.	PROPN
crln-9174	93	1	7	7	X
crln-9174	93	2	.	.	X
crln-9174	93	3	see	see	VERB
crln-9174	93	4	the	the	DET
crln-9174	93	5	entire	entire	ADJ
crln-9174	93	6	workshop	workshop	NOUN
crln-9174	93	7	series	series	NOUN
crln-9174	93	8	content	content	NOUN
crln-9174	93	9	at	at	ADP
crln-9174	93	10	http://z.umn.edu/teachdatamgmt	http://z.umn.edu/teachdatamgmt	PROPN
crln-9174	93	11	.	.	PROPN
crln-9174	93	12	8	8	NUM
crln-9174	93	13	.	.	PUNCT
crln-9174	94	1	if	if	SCONJ
crln-9174	94	2	you	you	PRON
crln-9174	94	3	want	want	VERB
crln-9174	94	4	to	to	PART
crln-9174	94	5	see	see	VERB
crln-9174	94	6	the	the	DET
crln-9174	94	7	site	site	NOUN
crln-9174	94	8	as	as	SCONJ
crln-9174	94	9	intended	intend	VERB
crln-9174	94	10	for	for	ADP
crln-9174	94	11	students	student	NOUN
crln-9174	94	12	,	,	PUNCT
crln-9174	94	13	visit	visit	VERB
crln-9174	94	14	http://z.umn.edu	http://z.umn.edu	X
crln-9174	94	15	/datamgmt14	/datamgmt14	PUNCT
crln-9174	94	16	.	.	PUNCT
crln-9174	95	1	course	course	NOUN
crln-9174	95	2	of	of	ADP
crln-9174	95	3	content	content	NOUN
crln-9174	95	4	on	on	ADP
crln-9174	95	5	the	the	DET
crln-9174	95	6	facebook	facebook	PROPN
crln-9174	95	7	homepage	homepage	NOUN
crln-9174	95	8	.	.	PUNCT
crln-9174	96	1	we	we	PRON
crln-9174	96	2	will	will	AUX
crln-9174	96	3	continue	continue	VERB
crln-9174	96	4	using	use	VERB
crln-9174	96	5	promoted	promote	VERB
crln-9174	96	6	posts	post	NOUN
crln-9174	96	7	for	for	ADP
crln-9174	96	8	this	this	DET
crln-9174	96	9	important	important	ADJ
crln-9174	96	10	reason	reason	NOUN
crln-9174	96	11	:	:	PUNCT
crln-9174	96	12	promoted	promote	VERB
crln-9174	96	13	posts	post	NOUN
crln-9174	96	14	appear	appear	VERB
crln-9174	96	15	as	as	ADP
crln-9174	96	16	regular	regular	ADJ
crln-9174	96	17	posts	post	NOUN
crln-9174	96	18	in	in	ADP
crln-9174	96	19	the	the	DET
crln-9174	96	20	news	news	NOUN
crln-9174	96	21	feed	feed	NOUN
crln-9174	96	22	.	.	PUNCT
crln-9174	97	1	this	this	DET
crln-9174	97	2	strong	strong	ADJ
crln-9174	97	3	advantage	advantage	NOUN
crln-9174	97	4	allows	allow	VERB
crln-9174	97	5	us	we	PRON
crln-9174	97	6	to	to	PART
crln-9174	97	7	locate	locate	VERB
crln-9174	97	8	important	important	ADJ
crln-9174	97	9	content	content	NOUN
crln-9174	97	10	within	within	ADP
crln-9174	97	11	that	that	DET
crln-9174	97	12	space	space	NOUN
crln-9174	97	13	where	where	SCONJ
crln-9174	97	14	users	user	NOUN
crln-9174	97	15	primarily	primarily	ADV
crln-9174	97	16	see	see	VERB
crln-9174	97	17	and	and	CCONJ
crln-9174	97	18	interact	interact	VERB
crln-9174	97	19	with	with	ADP
crln-9174	97	20	content	content	NOUN
crln-9174	97	21	.	.	PUNCT
crln-9174	98	1	with	with	ADP
crln-9174	98	2	a	a	DET
crln-9174	98	3	limited	limited	ADJ
crln-9174	98	4	investment	investment	NOUN
crln-9174	98	5	in	in	ADP
crln-9174	98	6	ads	ad	NOUN
crln-9174	98	7	and	and	CCONJ
crln-9174	98	8	with	with	ADP
crln-9174	98	9	strategically	strategically	ADV
crln-9174	98	10	targeted	target	VERB
crln-9174	98	11	investment	investment	NOUN
crln-9174	98	12	in	in	ADP
crln-9174	98	13	promoted	promote	VERB
crln-9174	98	14	posts	post	NOUN
crln-9174	98	15	,	,	PUNCT
crln-9174	98	16	advertising	advertising	NOUN
crln-9174	98	17	on	on	ADP
crln-9174	98	18	facebook	facebook	PROPN
crln-9174	98	19	can	can	AUX
crln-9174	98	20	result	result	VERB
crln-9174	98	21	in	in	ADP
crln-9174	98	22	increased	increase	VERB
crln-9174	98	23	engagement	engagement	NOUN
crln-9174	98	24	and	and	CCONJ
crln-9174	98	25	growth	growth	NOUN
crln-9174	98	26	.	.	PUNCT
crln-9174	99	1	we	we	PRON
crln-9174	99	2	are	be	AUX
crln-9174	99	3	skeptical	skeptical	ADJ
crln-9174	99	4	of	of	ADP
crln-9174	99	5	the	the	DET
crln-9174	99	6	long	long	ADJ
crln-9174	99	7	-	-	PUNCT
crln-9174	99	8	term	term	NOUN
crln-9174	99	9	value	value	NOUN
crln-9174	99	10	and	and	CCONJ
crln-9174	99	11	costeffectiveness	costeffectiveness	NOUN
crln-9174	99	12	of	of	ADP
crln-9174	99	13	ads	ad	NOUN
crln-9174	99	14	,	,	PUNCT
crln-9174	99	15	and	and	CCONJ
crln-9174	99	16	therefore	therefore	ADV
crln-9174	99	17	can	can	AUX
crln-9174	99	18	not	not	PART
crln-9174	99	19	recommend	recommend	VERB
crln-9174	99	20	that	that	SCONJ
crln-9174	99	21	libraries	library	NOUN
crln-9174	99	22	invest	invest	VERB
crln-9174	99	23	deeply	deeply	ADV
crln-9174	99	24	in	in	ADP
crln-9174	99	25	ads	ad	NOUN
crln-9174	99	26	.	.	PUNCT
crln-9174	100	1	promoted	promote	VERB
crln-9174	100	2	posts	post	NOUN
crln-9174	100	3	,	,	PUNCT
crln-9174	100	4	on	on	ADP
crln-9174	100	5	the	the	DET
crln-9174	100	6	other	other	ADJ
crln-9174	100	7	hand	hand	NOUN
crln-9174	100	8	,	,	PUNCT
crln-9174	100	9	offer	offer	VERB
crln-9174	100	10	a	a	DET
crln-9174	100	11	more	more	ADV
crln-9174	100	12	consistent	consistent	ADJ
crln-9174	100	13	and	and	CCONJ
crln-9174	100	14	cost	cost	NOUN
crln-9174	100	15	-	-	PUNCT
crln-9174	100	16	effective	effective	ADJ
crln-9174	100	17	method	method	NOUN
crln-9174	100	18	for	for	ADP
crln-9174	100	19	increasing	increase	VERB
crln-9174	100	20	user	user	NOUN
crln-9174	100	21	awareness	awareness	NOUN
crln-9174	100	22	of	of	ADP
crln-9174	100	23	library	library	ADJ
crln-9174	100	24	services	service	NOUN
crln-9174	100	25	and	and	CCONJ
crln-9174	100	26	resources	resource	NOUN
crln-9174	100	27	.	.	PUNCT
crln-9174	101	1	in	in	ADP
crln-9174	101	2	short	short	ADJ
crln-9174	101	3	,	,	PUNCT
crln-9174	101	4	our	our	PRON
crln-9174	101	5	initial	initial	ADJ
crln-9174	101	6	experience	experience	NOUN
crln-9174	101	7	shows	show	VERB
crln-9174	101	8	that	that	SCONJ
crln-9174	101	9	paid	pay	VERB
crln-9174	101	10	growth	growth	NOUN
crln-9174	101	11	strategies	strategy	NOUN
crln-9174	101	12	should	should	AUX
crln-9174	101	13	be	be	AUX
crln-9174	101	14	approached	approach	VERB
crln-9174	101	15	with	with	ADP
crln-9174	101	16	restraint	restraint	NOUN
crln-9174	101	17	and	and	CCONJ
crln-9174	101	18	should	should	AUX
crln-9174	101	19	be	be	AUX
crln-9174	101	20	built	build	VERB
crln-9174	101	21	on	on	ADP
crln-9174	101	22	a	a	DET
crln-9174	101	23	foundation	foundation	NOUN
crln-9174	101	24	of	of	ADP
crln-9174	101	25	organic	organic	ADJ
crln-9174	101	26	growth	growth	NOUN
crln-9174	101	27	.	.	PUNCT
crln-9174	102	1	social	social	ADJ
crln-9174	102	2	networking	networking	NOUN
crln-9174	102	3	through	through	ADP
crln-9174	102	4	facebook	facebook	PROPN
crln-9174	102	5	offers	offer	VERB
crln-9174	102	6	libraries	library	NOUN
crln-9174	102	7	new	new	ADJ
crln-9174	102	8	ways	way	NOUN
crln-9174	102	9	to	to	PART
crln-9174	102	10	connect	connect	VERB
crln-9174	102	11	with	with	ADP
crln-9174	102	12	users	user	NOUN
crln-9174	102	13	,	,	PUNCT
crln-9174	102	14	and	and	CCONJ
crln-9174	102	15	advertising	advertising	NOUN
crln-9174	102	16	on	on	ADP
crln-9174	102	17	facebook	facebook	PROPN
crln-9174	102	18	offers	offer	VERB
crln-9174	102	19	a	a	DET
crln-9174	102	20	tantalizing	tantalizing	ADJ
crln-9174	102	21	but	but	CCONJ
crln-9174	102	22	unpredictable	unpredictable	ADJ
crln-9174	102	23	route	route	NOUN
crln-9174	102	24	for	for	ADP
crln-9174	102	25	reaching	reach	VERB
crln-9174	102	26	those	those	DET
crln-9174	102	27	users	user	NOUN
crln-9174	102	28	.	.	PUNCT
crln-9174	103	1	notes	note	VERB
crln-9174	103	2	1	1	NUM
crln-9174	103	3	.	.	PUNCT
crln-9174	104	1	hemant	hemant	PROPN
crln-9174	104	2	c.	c.	PROPN
crln-9174	104	3	sashittal	sashittal	PROPN
crln-9174	104	4	,	,	PUNCT
crln-9174	104	5	rajendran	rajendran	NOUN
crln-9174	104	6	sriramachandramurthy	sriramachandramurthy	NOUN
crln-9174	104	7	,	,	PUNCT
crln-9174	104	8	and	and	CCONJ
crln-9174	104	9	monica	monica	PROPN
crln-9174	104	10	hodis	hodis	PROPN
crln-9174	104	11	,	,	PUNCT
crln-9174	104	12	“	"	PUNCT
crln-9174	104	13	targeting	target	VERB
crln-9174	104	14	college	college	NOUN
crln-9174	104	15	students	student	NOUN
crln-9174	104	16	on	on	ADP
crln-9174	104	17	facebook	facebook	PROPN
crln-9174	104	18	?	?	PUNCT
crln-9174	105	1	how	how	SCONJ
crln-9174	105	2	to	to	PART
crln-9174	105	3	stop	stop	VERB
crln-9174	105	4	wasting	waste	VERB
crln-9174	105	5	your	your	PRON
crln-9174	105	6	money	money	NOUN
crln-9174	105	7	,	,	PUNCT
crln-9174	105	8	”	"	PUNCT
crln-9174	105	9	business	business	NOUN
crln-9174	105	10	horizons	horizon	NOUN
crln-9174	105	11	55	55	NUM
crln-9174	105	12	,	,	PUNCT
crln-9174	105	13	no	no	INTJ
crln-9174	105	14	.	.	NOUN
crln-9174	105	15	5	5	NUM
crln-9174	105	16	(	(	PUNCT
crln-9174	105	17	2012	2012	NUM
crln-9174	105	18	):	):	PUNCT
crln-9174	105	19	495	495	NUM
crln-9174	105	20	-	-	SYM
crln-9174	105	21	507	507	NUM
crln-9174	105	22	:	:	SYM
crln-9174	105	23	499	499	NUM
crln-9174	105	24	.	.	NOUN
crln-9174	106	1	2	2	NUM
crln-9174	106	2	.	.	PUNCT
crln-9174	106	3	https://www.facebook.com/help	https://www.facebook.com/help	NOUN
crln-9174	106	4	/www/220734457954046	/www/220734457954046	PUNCT
crln-9174	106	5	.	.	PUNCT
crln-9174	107	1	3	3	X
crln-9174	107	2	.	.	X
crln-9174	107	3	christopher	christopher	PROPN
crln-9174	107	4	chan	chan	PROPN
crln-9174	107	5	,	,	PUNCT
crln-9174	107	6	“	"	PUNCT
crln-9174	107	7	using	use	VERB
crln-9174	107	8	online	online	ADJ
crln-9174	107	9	advertising	advertising	NOUN
crln-9174	107	10	to	to	PART
crln-9174	107	11	increase	increase	VERB
crln-9174	107	12	the	the	DET
crln-9174	107	13	impact	impact	NOUN
crln-9174	107	14	of	of	ADP
crln-9174	107	15	a	a	DET
crln-9174	107	16	library	library	NOUN
crln-9174	107	17	facebook	facebook	NOUN
crln-9174	107	18	page	page	NOUN
crln-9174	107	19	,	,	PUNCT
crln-9174	107	20	”	"	PUNCT
crln-9174	107	21	library	library	NOUN
crln-9174	107	22	management	management	NOUN
crln-9174	107	23	32	32	NUM
crln-9174	107	24	(	(	PUNCT
crln-9174	107	25	4/5	4/5	NUM
crln-9174	107	26	):	):	PUNCT
crln-9174	107	27	361–370	361–370	NUM
crln-9174	107	28	;	;	PUNCT
crln-9174	107	29	christopher	christopher	PROPN
crln-9174	107	30	chan	chan	PROPN
crln-9174	107	31	,	,	PUNCT
crln-9174	107	32	“	"	PUNCT
crln-9174	107	33	marketing	market	VERB
crln-9174	107	34	the	the	DET
crln-9174	107	35	academic	academic	ADJ
crln-9174	107	36	library	library	NOUN
crln-9174	107	37	with	with	ADP
crln-9174	107	38	online	online	ADJ
crln-9174	107	39	social	social	ADJ
crln-9174	107	40	network	network	NOUN
crln-9174	107	41	advertising	advertising	NOUN
crln-9174	107	42	,	,	PUNCT
crln-9174	107	43	”	"	PUNCT
crln-9174	107	44	library	library	NOUN
crln-9174	107	45	management	management	NOUN
crln-9174	107	46	33	33	NUM
crln-9174	107	47	(	(	PUNCT
crln-9174	107	48	8)	8)	NUM
crln-9174	107	49	:	:	PUNCT
crln-9174	107	50	479–489	479–489	NUM
crln-9174	107	51	.	.	NOUN
crln-9174	108	1	4	4	X
crln-9174	108	2	.	.	X
crln-9174	108	3	zeljka	zeljka	NOUN
crln-9174	108	4	hadija	hadija	PROPN
crln-9174	108	5	,	,	PUNCT
crln-9174	108	6	susan	susan	PROPN
crln-9174	108	7	b.	b.	PROPN
crln-9174	108	8	barnes	barnes	PROPN
crln-9174	108	9	,	,	PUNCT
crln-9174	108	10	and	and	CCONJ
crln-9174	108	11	neil	neil	PROPN
crln-9174	108	12	hair	hair	PROPN
crln-9174	108	13	,	,	PUNCT
crln-9174	108	14	“	"	PUNCT
crln-9174	108	15	why	why	SCONJ
crln-9174	108	16	we	we	PRON
crln-9174	108	17	ignore	ignore	VERB
crln-9174	108	18	social	social	ADJ
crln-9174	108	19	networking	network	VERB
crln-9174	108	20	advertising	advertising	NOUN
crln-9174	108	21	,	,	PUNCT
crln-9174	108	22	”	"	PUNCT
crln-9174	108	23	qualitative	qualitative	ADJ
crln-9174	108	24	market	market	NOUN
crln-9174	108	25	research	research	NOUN
crln-9174	108	26	:	:	PUNCT
crln-9174	108	27	an	an	DET
crln-9174	108	28	international	international	ADJ
crln-9174	108	29	journal	journal	NOUN
crln-9174	108	30	15	15	NUM
crln-9174	108	31	(	(	PUNCT
crln-9174	108	32	1	1	NUM
crln-9174	108	33	):	):	PUNCT
crln-9174	108	34	19–32	19–32	NUM
crln-9174	108	35	.	.	PUNCT
crln-9174	109	1	(	(	PUNCT
crln-9174	109	2	“	"	PUNCT
crln-9174	109	3	the	the	DET
crln-9174	109	4	social	social	ADJ
crln-9174	109	5	media	medium	NOUN
crln-9174	109	6	...	...	PUNCT
crln-9174	109	7	,	,	PUNCT
crln-9174	109	8	”	"	PUNCT
crln-9174	109	9	cont	cont	NOUN
crln-9174	109	10	.	.	PUNCT
crln-9174	110	1	from	from	ADP
crln-9174	110	2	page	page	NOUN
crln-9174	110	3	430	430	NUM
crln-9174	110	4	)	)	PUNCT