id	sid	tid	token	lemma	pos
crln-9478	1	1	your	your	PRON
crln-9478	1	2	mileage	mileage	NOUN
crln-9478	1	3	may	may	AUX
crln-9478	1	4	vary	vary	VERB
crln-9478	1	5	c&rl	c&rl	PROPN
crln-9478	1	6	news	news	PROPN
crln-9478	1	7	april	april	PROPN
crln-9478	1	8	2016	2016	NUM
crln-9478	1	9	190	190	NUM
crln-9478	1	10	can	can	AUX
crln-9478	1	11	money	money	NOUN
crln-9478	1	12	buy	buy	VERB
crln-9478	1	13	you	you	PRON
crln-9478	1	14	(	(	PUNCT
crln-9478	1	15	facebook	facebook	NOUN
crln-9478	1	16	)	)	PUNCT
crln-9478	1	17	love	love	NOUN
crln-9478	1	18	?	?	PUNCT
crln-9478	2	1	more	more	ADV
crln-9478	2	2	specifically	specifically	ADV
crln-9478	2	3	,	,	PUNCT
crln-9478	2	4	is	be	AUX
crln-9478	2	5	it	it	PRON
crln-9478	2	6	worthwhile	worthwhile	ADJ
crln-9478	2	7	for	for	SCONJ
crln-9478	2	8	academic	academic	ADJ
crln-9478	2	9	librarians	librarian	NOUN
crln-9478	2	10	to	to	PART
crln-9478	2	11	spend	spend	VERB
crln-9478	2	12	their	their	PRON
crln-9478	2	13	limited	limited	ADJ
crln-9478	2	14	time	time	NOUN
crln-9478	2	15	and	and	CCONJ
crln-9478	2	16	budgets	budget	NOUN
crln-9478	2	17	on	on	ADP
crln-9478	2	18	placing	place	VERB
crln-9478	2	19	adverts	advert	NOUN
crln-9478	2	20	with	with	ADP
crln-9478	2	21	mark	mark	PROPN
crln-9478	2	22	zuckerberg	zuckerberg	PROPN
crln-9478	2	23	’s	’s	PART
crln-9478	2	24	social	social	ADJ
crln-9478	2	25	media	medium	NOUN
crln-9478	2	26	juggernaut	juggernaut	NOUN
crln-9478	2	27	?	?	PUNCT
crln-9478	3	1	this	this	DET
crln-9478	3	2	piece	piece	NOUN
crln-9478	3	3	is	be	AUX
crln-9478	3	4	intended	intend	VERB
crln-9478	3	5	partly	partly	ADV
crln-9478	3	6	as	as	ADP
crln-9478	3	7	a	a	DET
crln-9478	3	8	response	response	NOUN
crln-9478	3	9	to	to	ADP
crln-9478	3	10	the	the	DET
crln-9478	3	11	september	september	PROPN
crln-9478	3	12	2014	2014	NUM
crln-9478	3	13	c&rl	c&rl	PROPN
crln-9478	3	14	news	news	NOUN
crln-9478	3	15	article	article	NOUN
crln-9478	3	16	by	by	ADP
crln-9478	3	17	scott	scott	PROPN
crln-9478	3	18	w.	w.	PROPN
crln-9478	3	19	h.	h.	PROPN
crln-9478	3	20	young	young	PROPN
crln-9478	3	21	,	,	PUNCT
crln-9478	3	22	angela	angela	PROPN
crln-9478	3	23	m.	m.	PROPN
crln-9478	3	24	tate	tate	PROPN
crln-9478	3	25	,	,	PUNCT
crln-9478	3	26	doralyn	doralyn	ADJ
crln-9478	3	27	rossman	rossman	NOUN
crln-9478	3	28	,	,	PUNCT
crln-9478	3	29	and	and	CCONJ
crln-9478	3	30	mary	mary	PROPN
crln-9478	3	31	anne	anne	PROPN
crln-9478	3	32	hansen	hansen	PROPN
crln-9478	3	33	that	that	PRON
crln-9478	3	34	concluded	conclude	VERB
crln-9478	3	35	:	:	PUNCT
crln-9478	3	36	“	"	PUNCT
crln-9478	3	37	we	we	PRON
crln-9478	3	38	are	be	AUX
crln-9478	3	39	sceptical	sceptical	ADJ
crln-9478	3	40	of	of	ADP
crln-9478	3	41	the	the	DET
crln-9478	3	42	long	long	ADJ
crln-9478	3	43	-	-	PUNCT
crln-9478	3	44	term	term	NOUN
crln-9478	3	45	value	value	NOUN
crln-9478	3	46	and	and	CCONJ
crln-9478	3	47	cost	cost	NOUN
crln-9478	3	48	-	-	PUNCT
crln-9478	3	49	effectiveness	effectiveness	NOUN
crln-9478	3	50	of	of	ADP
crln-9478	3	51	[	[	X
crln-9478	3	52	facebook	facebook	X
crln-9478	3	53	]	]	X
crln-9478	3	54	ads	ad	NOUN
crln-9478	3	55	,	,	PUNCT
crln-9478	3	56	and	and	CCONJ
crln-9478	3	57	therefore	therefore	ADV
crln-9478	3	58	can	can	AUX
crln-9478	3	59	not	not	PART
crln-9478	3	60	recommend	recommend	VERB
crln-9478	3	61	that	that	SCONJ
crln-9478	3	62	libraries	library	NOUN
crln-9478	3	63	invest	invest	VERB
crln-9478	3	64	deeply	deeply	ADV
crln-9478	3	65	in	in	ADP
crln-9478	3	66	ads	ad	NOUN
crln-9478	3	67	.	.	PUNCT
crln-9478	3	68	”1	”1	VERB
crln-9478	4	1	their	their	PRON
crln-9478	4	2	conclusion	conclusion	NOUN
crln-9478	4	3	was	be	AUX
crln-9478	4	4	based	base	VERB
crln-9478	4	5	on	on	ADP
crln-9478	4	6	the	the	DET
crln-9478	4	7	results	result	NOUN
crln-9478	4	8	of	of	ADP
crln-9478	4	9	a	a	DET
crln-9478	4	10	pilot	pilot	NOUN
crln-9478	4	11	advertising	advertising	NOUN
crln-9478	4	12	campaign	campaign	NOUN
crln-9478	4	13	at	at	ADP
crln-9478	4	14	the	the	DET
crln-9478	4	15	authors	author	NOUN
crln-9478	4	16	’	’	PART
crln-9478	4	17	institution	institution	NOUN
crln-9478	4	18	,	,	PUNCT
crln-9478	4	19	montana	montana	PROPN
crln-9478	4	20	state	state	PROPN
crln-9478	4	21	university	university	PROPN
crln-9478	4	22	(	(	PUNCT
crln-9478	4	23	msu	msu	PROPN
crln-9478	4	24	)	)	PUNCT
crln-9478	4	25	.	.	PUNCT
crln-9478	5	1	although	although	SCONJ
crln-9478	5	2	their	their	PRON
crln-9478	5	3	advice	advice	NOUN
crln-9478	5	4	to	to	PART
crln-9478	5	5	engage	engage	VERB
crln-9478	5	6	cautiously	cautiously	ADV
crln-9478	5	7	with	with	ADP
crln-9478	5	8	paid	pay	VERB
crln-9478	5	9	social	social	ADJ
crln-9478	5	10	media	medium	NOUN
crln-9478	5	11	advertising	advertising	NOUN
crln-9478	5	12	is	be	AUX
crln-9478	5	13	sound	sound	ADJ
crln-9478	5	14	,	,	PUNCT
crln-9478	5	15	it	it	PRON
crln-9478	5	16	will	will	AUX
crln-9478	5	17	be	be	AUX
crln-9478	5	18	argued	argue	VERB
crln-9478	5	19	here	here	ADV
crln-9478	5	20	that	that	SCONJ
crln-9478	5	21	facebook	facebook	PROPN
crln-9478	5	22	ads	ad	NOUN
crln-9478	5	23	can	can	AUX
crln-9478	5	24	,	,	PUNCT
crln-9478	5	25	with	with	ADP
crln-9478	5	26	the	the	DET
crln-9478	5	27	right	right	ADJ
crln-9478	5	28	approach	approach	NOUN
crln-9478	5	29	,	,	PUNCT
crln-9478	5	30	be	be	AUX
crln-9478	5	31	a	a	DET
crln-9478	5	32	cheap	cheap	ADJ
crln-9478	5	33	and	and	CCONJ
crln-9478	5	34	effective	effective	ADJ
crln-9478	5	35	way	way	NOUN
crln-9478	5	36	to	to	PART
crln-9478	5	37	build	build	VERB
crln-9478	5	38	a	a	DET
crln-9478	5	39	library	library	NOUN
crln-9478	5	40	’s	’s	PART
crln-9478	5	41	social	social	ADJ
crln-9478	5	42	media	medium	NOUN
crln-9478	5	43	audience	audience	NOUN
crln-9478	5	44	and	and	CCONJ
crln-9478	5	45	create	create	VERB
crln-9478	5	46	awareness	awareness	NOUN
crln-9478	5	47	of	of	ADP
crln-9478	5	48	its	its	PRON
crln-9478	5	49	resources	resource	NOUN
crln-9478	5	50	and	and	CCONJ
crln-9478	5	51	services	service	NOUN
crln-9478	5	52	.	.	PUNCT
crln-9478	6	1	to	to	PART
crln-9478	6	2	support	support	VERB
crln-9478	6	3	this	this	DET
crln-9478	6	4	view	view	NOUN
crln-9478	6	5	,	,	PUNCT
crln-9478	6	6	the	the	DET
crln-9478	6	7	results	result	NOUN
crln-9478	6	8	of	of	ADP
crln-9478	6	9	facebook	facebook	NOUN
crln-9478	6	10	advertising	advertising	NOUN
crln-9478	6	11	campaigns	campaign	NOUN
crln-9478	6	12	conducted	conduct	VERB
crln-9478	6	13	by	by	ADP
crln-9478	6	14	hong	hong	PROPN
crln-9478	6	15	kong	kong	PROPN
crln-9478	6	16	baptist	baptist	PROPN
crln-9478	6	17	university	university	PROPN
crln-9478	6	18	(	(	PUNCT
crln-9478	6	19	hkbu	hkbu	NOUN
crln-9478	6	20	)	)	PUNCT
crln-9478	6	21	library	library	NOUN
crln-9478	6	22	will	will	AUX
crln-9478	6	23	be	be	AUX
crln-9478	6	24	presented	present	VERB
crln-9478	6	25	.	.	PUNCT
crln-9478	7	1	in	in	ADP
crln-9478	7	2	contrast	contrast	NOUN
crln-9478	7	3	with	with	ADP
crln-9478	7	4	msu	msu	PROPN
crln-9478	7	5	,	,	PUNCT
crln-9478	7	6	hkbu	hkbu	NOUN
crln-9478	7	7	library	library	NOUN
crln-9478	7	8	has	have	AUX
crln-9478	7	9	had	have	VERB
crln-9478	7	10	a	a	DET
crln-9478	7	11	fairly	fairly	ADV
crln-9478	7	12	lengthy	lengthy	ADJ
crln-9478	7	13	experience	experience	NOUN
crln-9478	7	14	with	with	ADP
crln-9478	7	15	paid	pay	VERB
crln-9478	7	16	facebook	facebook	NOUN
crln-9478	7	17	advertising	advertising	NOUN
crln-9478	7	18	campaigns	campaign	NOUN
crln-9478	7	19	.	.	PUNCT
crln-9478	8	1	these	these	PRON
crln-9478	8	2	have	have	AUX
crln-9478	8	3	generally	generally	ADV
crln-9478	8	4	been	be	AUX
crln-9478	8	5	positive	positive	ADJ
crln-9478	8	6	.	.	PUNCT
crln-9478	9	1	the	the	DET
crln-9478	9	2	first	first	ADJ
crln-9478	9	3	were	be	AUX
crln-9478	9	4	conducted	conduct	VERB
crln-9478	9	5	back	back	ADV
crln-9478	9	6	in	in	ADP
crln-9478	9	7	2010	2010	NUM
crln-9478	9	8	,	,	PUNCT
crln-9478	9	9	and	and	CCONJ
crln-9478	9	10	proved	prove	VERB
crln-9478	9	11	successful	successful	ADJ
crln-9478	9	12	enough	enough	ADV
crln-9478	9	13	for	for	SCONJ
crln-9478	9	14	the	the	DET
crln-9478	9	15	library	library	ADJ
crln-9478	9	16	management	management	NOUN
crln-9478	9	17	to	to	PART
crln-9478	9	18	approve	approve	VERB
crln-9478	9	19	a	a	DET
crln-9478	9	20	small	small	ADJ
crln-9478	9	21	recurrent	recurrent	ADJ
crln-9478	9	22	budget	budget	NOUN
crln-9478	9	23	for	for	ADP
crln-9478	9	24	social	social	ADJ
crln-9478	9	25	media	medium	NOUN
crln-9478	9	26	advertising	advertising	NOUN
crln-9478	9	27	.	.	PUNCT
crln-9478	10	1	over	over	ADP
crln-9478	10	2	the	the	DET
crln-9478	10	3	years	year	NOUN
crln-9478	10	4	,	,	PUNCT
crln-9478	10	5	a	a	DET
crln-9478	10	6	couple	couple	NOUN
crln-9478	10	7	of	of	ADP
crln-9478	10	8	guiding	guide	VERB
crln-9478	10	9	principles	principle	NOUN
crln-9478	10	10	for	for	ADP
crln-9478	10	11	the	the	DET
crln-9478	10	12	library	library	NOUN
crln-9478	10	13	’s	’s	PART
crln-9478	10	14	advertising	advertising	NOUN
crln-9478	10	15	campaigns	campaign	NOUN
crln-9478	10	16	have	have	AUX
crln-9478	10	17	been	be	AUX
crln-9478	10	18	established	establish	VERB
crln-9478	10	19	.	.	PUNCT
crln-9478	11	1	before	before	ADP
crln-9478	11	2	detailing	detail	VERB
crln-9478	11	3	the	the	DET
crln-9478	11	4	results	result	NOUN
crln-9478	11	5	of	of	ADP
crln-9478	11	6	the	the	DET
crln-9478	11	7	latest	late	ADJ
crln-9478	11	8	campaigns	campaign	NOUN
crln-9478	11	9	,	,	PUNCT
crln-9478	11	10	a	a	DET
crln-9478	11	11	brief	brief	ADJ
crln-9478	11	12	discussion	discussion	NOUN
crln-9478	11	13	of	of	ADP
crln-9478	11	14	these	these	DET
crln-9478	11	15	core	core	NOUN
crln-9478	11	16	strategies	strategy	NOUN
crln-9478	11	17	is	be	AUX
crln-9478	11	18	warranted	warrant	VERB
crln-9478	11	19	.	.	PUNCT
crln-9478	12	1	targeting	target	VERB
crln-9478	12	2	and	and	CCONJ
crln-9478	12	3	timing	timing	NOUN
crln-9478	12	4	in	in	ADP
crln-9478	12	5	just	just	ADV
crln-9478	12	6	the	the	DET
crln-9478	12	7	last	last	ADJ
crln-9478	12	8	three	three	NUM
crln-9478	12	9	months	month	NOUN
crln-9478	12	10	of	of	ADP
crln-9478	12	11	2015	2015	NUM
crln-9478	12	12	,	,	PUNCT
crln-9478	12	13	facebook	facebook	PROPN
crln-9478	12	14	generated	generate	VERB
crln-9478	12	15	advertising	advertising	NOUN
crln-9478	12	16	revenues	revenue	NOUN
crln-9478	12	17	of	of	ADP
crln-9478	12	18	us$5.64	us$5.64	NUM
crln-9478	12	19	billion.2	billion.2	PROPN
crln-9478	12	20	a	a	DET
crln-9478	12	21	principle	principle	ADJ
crln-9478	12	22	reason	reason	NOUN
crln-9478	12	23	why	why	SCONJ
crln-9478	12	24	companies	company	NOUN
crln-9478	12	25	and	and	CCONJ
crln-9478	12	26	organizations	organization	NOUN
crln-9478	12	27	are	be	AUX
crln-9478	12	28	collectively	collectively	ADV
crln-9478	12	29	willing	willing	ADJ
crln-9478	12	30	to	to	PART
crln-9478	12	31	spend	spend	VERB
crln-9478	12	32	this	this	DET
crln-9478	12	33	immense	immense	ADJ
crln-9478	12	34	sum	sum	NOUN
crln-9478	12	35	on	on	ADP
crln-9478	12	36	facebook	facebook	NOUN
crln-9478	12	37	advertising	advertising	NOUN
crln-9478	12	38	is	be	AUX
crln-9478	12	39	the	the	DET
crln-9478	12	40	platform	platform	NOUN
crln-9478	12	41	’s	’s	PART
crln-9478	12	42	ability	ability	NOUN
crln-9478	12	43	to	to	PART
crln-9478	12	44	serve	serve	VERB
crln-9478	12	45	adverts	advert	NOUN
crln-9478	12	46	to	to	ADP
crln-9478	12	47	a	a	DET
crln-9478	12	48	tightly	tightly	ADV
crln-9478	12	49	defined	define	VERB
crln-9478	12	50	audience	audience	NOUN
crln-9478	12	51	.	.	PUNCT
crln-9478	13	1	this	this	PRON
crln-9478	13	2	is	be	AUX
crln-9478	13	3	made	make	VERB
crln-9478	13	4	possible	possible	ADJ
crln-9478	13	5	by	by	ADP
crln-9478	13	6	the	the	DET
crln-9478	13	7	tremendous	tremendous	ADJ
crln-9478	13	8	amount	amount	NOUN
crln-9478	13	9	of	of	ADP
crln-9478	13	10	personal	personal	ADJ
crln-9478	13	11	data	datum	NOUN
crln-9478	13	12	provided	provide	VERB
crln-9478	13	13	to	to	PART
crln-9478	13	14	facebook	facebook	VERB
crln-9478	13	15	by	by	ADP
crln-9478	13	16	its	its	PRON
crln-9478	13	17	users	user	NOUN
crln-9478	13	18	.	.	PUNCT
crln-9478	14	1	although	although	SCONJ
crln-9478	14	2	some	some	PRON
crln-9478	14	3	are	be	AUX
crln-9478	14	4	profoundly	profoundly	ADV
crln-9478	14	5	discomfited	discomfited	ADJ
crln-9478	14	6	by	by	ADP
crln-9478	14	7	this	this	DET
crln-9478	14	8	aspect	aspect	NOUN
crln-9478	14	9	of	of	ADP
crln-9478	14	10	facebook	facebook	PROPN
crln-9478	14	11	’s	’s	PART
crln-9478	14	12	advertising	advertising	NOUN
crln-9478	14	13	model	model	NOUN
crln-9478	14	14	,	,	PUNCT
crln-9478	14	15	the	the	DET
crln-9478	14	16	privacy	privacy	NOUN
crln-9478	14	17	and	and	CCONJ
crln-9478	14	18	ethical	ethical	ADJ
crln-9478	14	19	implications	implication	NOUN
crln-9478	14	20	of	of	ADP
crln-9478	14	21	social	social	ADJ
crln-9478	14	22	media	medium	NOUN
crln-9478	14	23	advertising	advertising	NOUN
crln-9478	14	24	are	be	AUX
crln-9478	14	25	not	not	PART
crln-9478	14	26	the	the	DET
crln-9478	14	27	subject	subject	NOUN
crln-9478	14	28	of	of	ADP
crln-9478	14	29	this	this	DET
crln-9478	14	30	paper	paper	NOUN
crln-9478	14	31	.	.	PUNCT
crln-9478	15	1	for	for	ADP
crln-9478	15	2	this	this	DET
crln-9478	15	3	discussion	discussion	NOUN
crln-9478	15	4	,	,	PUNCT
crln-9478	15	5	it	it	PRON
crln-9478	15	6	is	be	AUX
crln-9478	15	7	important	important	ADJ
crln-9478	15	8	to	to	PART
crln-9478	15	9	understand	understand	VERB
crln-9478	15	10	how	how	SCONJ
crln-9478	15	11	facebook	facebook	NOUN
crln-9478	15	12	advertising	advertising	NOUN
crln-9478	15	13	allows	allow	VERB
crln-9478	15	14	advertisers	advertiser	NOUN
crln-9478	15	15	to	to	PART
crln-9478	15	16	target	target	VERB
crln-9478	15	17	their	their	PRON
crln-9478	15	18	audience	audience	NOUN
crln-9478	15	19	with	with	ADP
crln-9478	15	20	an	an	DET
crln-9478	15	21	extreme	extreme	ADJ
crln-9478	15	22	level	level	NOUN
crln-9478	15	23	of	of	ADP
crln-9478	15	24	precision	precision	NOUN
crln-9478	15	25	.	.	PUNCT
crln-9478	16	1	this	this	DET
crln-9478	16	2	targeting	targeting	NOUN
crln-9478	16	3	goes	go	VERB
crln-9478	16	4	beyond	beyond	ADP
crln-9478	16	5	simple	simple	ADJ
crln-9478	16	6	demographics	demographic	NOUN
crln-9478	16	7	such	such	ADJ
crln-9478	16	8	as	as	ADP
crln-9478	16	9	age	age	NOUN
crln-9478	16	10	and	and	CCONJ
crln-9478	16	11	gender	gender	NOUN
crln-9478	16	12	.	.	PUNCT
crln-9478	17	1	advertisers	advertiser	NOUN
crln-9478	17	2	can	can	AUX
crln-9478	17	3	take	take	VERB
crln-9478	17	4	advantage	advantage	NOUN
crln-9478	17	5	of	of	ADP
crln-9478	17	6	other	other	ADJ
crln-9478	17	7	information	information	NOUN
crln-9478	17	8	that	that	PRON
crln-9478	17	9	facebook	facebook	NOUN
crln-9478	17	10	users	user	NOUN
crln-9478	17	11	typically	typically	ADV
crln-9478	17	12	provide	provide	VERB
crln-9478	17	13	.	.	PUNCT
crln-9478	18	1	of	of	ADP
crln-9478	18	2	particular	particular	ADJ
crln-9478	18	3	utility	utility	NOUN
crln-9478	18	4	from	from	ADP
crln-9478	18	5	our	our	PRON
crln-9478	18	6	perspective	perspective	NOUN
crln-9478	18	7	,	,	PUNCT
crln-9478	18	8	adverts	advert	NOUN
crln-9478	18	9	can	can	AUX
crln-9478	18	10	be	be	AUX
crln-9478	18	11	targeted	target	VERB
crln-9478	18	12	only	only	ADV
crln-9478	18	13	to	to	ADP
crln-9478	18	14	those	those	PRON
crln-9478	18	15	who	who	PRON
crln-9478	18	16	indicate	indicate	VERB
crln-9478	18	17	that	that	SCONJ
crln-9478	18	18	they	they	PRON
crln-9478	18	19	attend	attend	VERB
crln-9478	18	20	a	a	DET
crln-9478	18	21	particular	particular	ADJ
crln-9478	18	22	university	university	NOUN
crln-9478	18	23	.	.	PUNCT
crln-9478	19	1	for	for	ADP
crln-9478	19	2	a	a	DET
crln-9478	19	3	typical	typical	ADJ
crln-9478	19	4	advert	advert	NOUN
crln-9478	19	5	,	,	PUNCT
crln-9478	19	6	we	we	PRON
crln-9478	19	7	will	will	AUX
crln-9478	19	8	specify	specify	VERB
crln-9478	19	9	that	that	SCONJ
crln-9478	19	10	only	only	ADV
crln-9478	19	11	hkbu	hkbu	NOUN
crln-9478	19	12	students	student	NOUN
crln-9478	19	13	be	be	AUX
crln-9478	19	14	targeted	target	VERB
crln-9478	19	15	(	(	PUNCT
crln-9478	19	16	see	see	VERB
crln-9478	19	17	figure	figure	NOUN
crln-9478	19	18	1	1	NUM
crln-9478	19	19	)	)	PUNCT
crln-9478	19	20	.	.	PUNCT
crln-9478	20	1	it	it	PRON
crln-9478	20	2	should	should	AUX
crln-9478	20	3	be	be	AUX
crln-9478	20	4	noted	note	VERB
crln-9478	20	5	that	that	SCONJ
crln-9478	20	6	if	if	SCONJ
crln-9478	20	7	our	our	PRON
crln-9478	20	8	students	student	NOUN
crln-9478	20	9	do	do	AUX
crln-9478	20	10	not	not	PART
crln-9478	20	11	christopher	christopher	PROPN
crln-9478	20	12	chan	chan	VERB
crln-9478	20	13	your	your	PRON
crln-9478	20	14	mileage	mileage	NOUN
crln-9478	20	15	may	may	AUX
crln-9478	20	16	vary	vary	VERB
crln-9478	20	17	facebook	facebook	NOUN
crln-9478	20	18	advertising	advertising	NOUN
crln-9478	20	19	revisited	revisit	VERB
crln-9478	20	20	christopher	christopher	PROPN
crln-9478	20	21	chan	chan	PROPN
crln-9478	20	22	is	be	AUX
crln-9478	20	23	head	head	NOUN
crln-9478	20	24	of	of	ADP
crln-9478	20	25	information	information	NOUN
crln-9478	20	26	services	service	NOUN
crln-9478	20	27	at	at	ADP
crln-9478	20	28	h	h	NOUN
crln-9478	20	29	o	o	NOUN
crln-9478	21	1	n	n	CCONJ
crln-9478	22	1	g	g	NOUN
crln-9478	22	2	k	k	X
crln-9478	22	3	o	o	PROPN
crln-9478	22	4	n	n	CCONJ
crln-9478	22	5	g	g	PROPN
crln-9478	22	6	b	b	PROPN
crln-9478	22	7	a	a	DET
crln-9478	22	8	p	p	X
crln-9478	22	9	t	t	X
crln-9478	23	1	i	i	PRON
crln-9478	23	2	s	s	PROPN
crln-9478	23	3	t	t	NOUN
crln-9478	23	4	u	u	NOUN
crln-9478	24	1	n	n	CCONJ
crln-9478	25	1	i	i	PRON
crln-9478	25	2	ve	ve	VERB
crln-9478	25	3	r	r	NOUN
crln-9478	25	4	s	s	PROPN
crln-9478	26	1	i	i	NOUN
crln-9478	26	2	t	t	NOUN
crln-9478	27	1	y	y	NOUN
crln-9478	27	2	l	l	NOUN
crln-9478	28	1	i	i	NOUN
crln-9478	28	2	b	b	VERB
crln-9478	28	3	r	r	NOUN
crln-9478	28	4	a	a	DET
crln-9478	28	5	r	r	NOUN
crln-9478	28	6	y	y	PROPN
crln-9478	28	7	,	,	PUNCT
crln-9478	28	8	e	e	X
crln-9478	28	9	m	m	VERB
crln-9478	28	10	a	a	PRON
crln-9478	29	1	i	i	NOUN
crln-9478	29	2	l	l	NOUN
crln-9478	29	3	:	:	PUNCT
crln-9478	29	4	chancp@hkbu.edu.hk	chancp@hkbu.edu.hk	PROPN
crln-9478	30	1	©	©	PROPN
crln-9478	30	2	2016	2016	NUM
crln-9478	30	3	christopher	christopher	PROPN
crln-9478	30	4	chan	chan	PROPN
crln-9478	30	5	acrl	acrl	PROPN
crln-9478	30	6	techconnect	techconnect	ADP
crln-9478	30	7	april	april	PROPN
crln-9478	30	8	2016	2016	NUM
crln-9478	30	9	191	191	NUM
crln-9478	30	10	c&rl	c&rl	PROPN
crln-9478	30	11	news	news	PROPN
crln-9478	30	12	tell	tell	VERB
crln-9478	30	13	facebook	facebook	PROPN
crln-9478	30	14	that	that	SCONJ
crln-9478	30	15	they	they	PRON
crln-9478	30	16	are	be	AUX
crln-9478	30	17	affiliated	affiliate	VERB
crln-9478	30	18	with	with	ADP
crln-9478	30	19	the	the	DET
crln-9478	30	20	university	university	NOUN
crln-9478	30	21	,	,	PUNCT
crln-9478	30	22	they	they	PRON
crln-9478	30	23	will	will	AUX
crln-9478	30	24	of	of	ADP
crln-9478	30	25	course	course	NOUN
crln-9478	30	26	not	not	PART
crln-9478	30	27	see	see	VERB
crln-9478	30	28	targeted	target	VERB
crln-9478	30	29	adverts	advert	NOUN
crln-9478	30	30	.	.	PUNCT
crln-9478	31	1	however	however	ADV
crln-9478	31	2	,	,	PUNCT
crln-9478	31	3	judging	judge	VERB
crln-9478	31	4	from	from	ADP
crln-9478	31	5	the	the	DET
crln-9478	31	6	number	number	NOUN
crln-9478	31	7	of	of	ADP
crln-9478	31	8	people	people	NOUN
crln-9478	31	9	our	our	PRON
crln-9478	31	10	adverts	advert	NOUN
crln-9478	31	11	reach	reach	VERB
crln-9478	31	12	,	,	PUNCT
crln-9478	31	13	most	most	ADJ
crln-9478	31	14	of	of	ADP
crln-9478	31	15	our	our	PRON
crln-9478	31	16	students	student	NOUN
crln-9478	31	17	have	have	AUX
crln-9478	31	18	provided	provide	VERB
crln-9478	31	19	this	this	DET
crln-9478	31	20	information	information	NOUN
crln-9478	31	21	to	to	AUX
crln-9478	31	22	facebook	facebook	PROPN
crln-9478	31	23	.	.	PUNCT
crln-9478	32	1	depending	depend	VERB
crln-9478	32	2	on	on	ADP
crln-9478	32	3	the	the	DET
crln-9478	32	4	goal	goal	NOUN
crln-9478	32	5	of	of	ADP
crln-9478	32	6	the	the	DET
crln-9478	32	7	advert	advert	NOUN
crln-9478	32	8	,	,	PUNCT
crln-9478	32	9	other	other	ADJ
crln-9478	32	10	limiters	limiter	NOUN
crln-9478	32	11	may	may	AUX
crln-9478	32	12	be	be	AUX
crln-9478	32	13	used	use	VERB
crln-9478	32	14	.	.	PUNCT
crln-9478	33	1	for	for	ADP
crln-9478	33	2	example	example	NOUN
crln-9478	33	3	,	,	PUNCT
crln-9478	33	4	if	if	SCONJ
crln-9478	33	5	the	the	DET
crln-9478	33	6	advert	advert	NOUN
crln-9478	33	7	is	be	AUX
crln-9478	33	8	to	to	PART
crln-9478	33	9	build	build	VERB
crln-9478	33	10	our	our	PRON
crln-9478	33	11	fan	fan	NOUN
crln-9478	33	12	base	base	NOUN
crln-9478	33	13	,	,	PUNCT
crln-9478	33	14	we	we	PRON
crln-9478	33	15	will	will	AUX
crln-9478	33	16	exclude	exclude	VERB
crln-9478	33	17	existing	exist	VERB
crln-9478	33	18	fans	fan	NOUN
crln-9478	33	19	.	.	PUNCT
crln-9478	34	1	young	young	ADJ
crln-9478	34	2	et	et	PROPN
crln-9478	34	3	al	al	PROPN
crln-9478	34	4	.	.	PROPN
crln-9478	34	5	mention	mention	VERB
crln-9478	34	6	targeting	target	VERB
crln-9478	34	7	,	,	PUNCT
crln-9478	34	8	but	but	CCONJ
crln-9478	34	9	took	take	VERB
crln-9478	34	10	the	the	DET
crln-9478	34	11	different	different	ADJ
crln-9478	34	12	approach	approach	NOUN
crln-9478	34	13	of	of	ADP
crln-9478	34	14	targeting	target	VERB
crln-9478	34	15	everyone	everyone	PRON
crln-9478	34	16	aged	age	VERB
crln-9478	34	17	16	16	NUM
crln-9478	34	18	and	and	CCONJ
crln-9478	34	19	above	above	ADV
crln-9478	34	20	in	in	ADP
crln-9478	34	21	the	the	DET
crln-9478	34	22	12	12	NUM
crln-9478	34	23	states	state	NOUN
crln-9478	34	24	where	where	SCONJ
crln-9478	34	25	their	their	PRON
crln-9478	34	26	institution	institution	NOUN
crln-9478	34	27	had	have	VERB
crln-9478	34	28	m	m	PROPN
crln-9478	34	29	o	o	NOUN
crln-9478	35	1	r	r	NOUN
crln-9478	35	2	e	e	NOUN
crln-9478	35	3	t	t	NOUN
crln-9478	35	4	h	h	NOUN
crln-9478	35	5	a	a	DET
crln-9478	35	6	n	n	NUM
crln-9478	35	7	100	100	NUM
crln-9478	35	8	students	student	NOUN
crln-9478	35	9	enrolled.3	enrolled.3	PROPN
crln-9478	35	10	it	it	PRON
crln-9478	35	11	could	could	AUX
crln-9478	35	12	be	be	AUX
crln-9478	35	13	that	that	SCONJ
crln-9478	35	14	t	t	NOUN
crln-9478	35	15	h	h	NOUN
crln-9478	35	16	e	e	PROPN
crln-9478	35	17	y	y	PROPN
crln-9478	35	18	w	w	PROPN
crln-9478	35	19	e	e	PROPN
crln-9478	35	20	r	r	NOUN
crln-9478	35	21	e	e	NOUN
crln-9478	35	22	keen	keen	ADJ
crln-9478	35	23	on	on	ADP
crln-9478	35	24	eng	eng	PROPN
crln-9478	35	25	a	a	DET
crln-9478	35	26	g	g	NOUN
crln-9478	36	1	i	i	PRON
crln-9478	36	2	n	n	CCONJ
crln-9478	36	3	g	g	PROPN
crln-9478	36	4	t	t	NOUN
crln-9478	36	5	h	h	NOUN
crln-9478	37	1	e	e	X
crln-9478	37	2	w	w	NOUN
crln-9478	37	3	i	i	NOUN
crln-9478	37	4	d	d	PUNCT
crln-9478	37	5	e	e	NOUN
crln-9478	38	1	r	r	NOUN
crln-9478	38	2	c	c	NOUN
crln-9478	38	3	o	o	NOUN
crln-9478	38	4	m	m	NOUN
crln-9478	38	5	munity	munity	NOUN
crln-9478	38	6	,	,	PUNCT
crln-9478	38	7	or	or	CCONJ
crln-9478	38	8	perhaps	perhaps	ADV
crln-9478	38	9	their	their	PRON
crln-9478	38	10	institution	institution	NOUN
crln-9478	38	11	was	be	AUX
crln-9478	38	12	not	not	PART
crln-9478	38	13	included	include	VERB
crln-9478	38	14	in	in	ADP
crln-9478	38	15	facebook	facebook	PROPN
crln-9478	38	16	’s	’s	PART
crln-9478	38	17	targeting	target	VERB
crln-9478	38	18	options	option	NOUN
crln-9478	38	19	at	at	ADP
crln-9478	38	20	that	that	DET
crln-9478	38	21	time	time	NOUN
crln-9478	38	22	.	.	PUNCT
crln-9478	39	1	however	however	ADV
crln-9478	39	2	,	,	PUNCT
crln-9478	39	3	this	this	DET
crln-9478	39	4	strategy	strategy	NOUN
crln-9478	39	5	may	may	AUX
crln-9478	39	6	have	have	AUX
crln-9478	39	7	spread	spread	VERB
crln-9478	39	8	their	their	PRON
crln-9478	39	9	advertising	advertising	NOUN
crln-9478	39	10	too	too	ADV
crln-9478	39	11	thin	thin	ADJ
crln-9478	39	12	,	,	PUNCT
crln-9478	39	13	especially	especially	ADV
crln-9478	39	14	given	give	VERB
crln-9478	39	15	the	the	DET
crln-9478	39	16	limited	limited	ADJ
crln-9478	39	17	budget	budget	NOUN
crln-9478	39	18	they	they	PRON
crln-9478	39	19	had	have	AUX
crln-9478	39	20	committed	commit	VERB
crln-9478	39	21	.	.	PUNCT
crln-9478	40	1	in	in	ADP
crln-9478	40	2	the	the	DET
crln-9478	40	3	hkbu	hkbu	NOUN
crln-9478	40	4	library	library	PROPN
crln-9478	40	5	experience	experience	NOUN
crln-9478	40	6	,	,	PUNCT
crln-9478	40	7	specific	specific	ADJ
crln-9478	40	8	targeting	targeting	NOUN
crln-9478	40	9	of	of	ADP
crln-9478	40	10	our	our	PRON
crln-9478	40	11	own	own	ADJ
crln-9478	40	12	students	student	NOUN
crln-9478	40	13	has	have	AUX
crln-9478	40	14	had	have	VERB
crln-9478	40	15	much	much	ADV
crln-9478	40	16	better	well	ADJ
crln-9478	40	17	results	result	NOUN
crln-9478	40	18	.	.	PUNCT
crln-9478	41	1	another	another	DET
crln-9478	41	2	conclusion	conclusion	NOUN
crln-9478	41	3	reached	reach	VERB
crln-9478	41	4	by	by	ADP
crln-9478	41	5	the	the	DET
crln-9478	41	6	msu	msu	PROPN
crln-9478	41	7	team	team	NOUN
crln-9478	41	8	was	be	AUX
crln-9478	41	9	that	that	SCONJ
crln-9478	41	10	facebook	facebook	PROPN
crln-9478	41	11	adverts	advert	NOUN
crln-9478	41	12	are	be	AUX
crln-9478	41	13	subject	subject	ADJ
crln-9478	41	14	to	to	ADP
crln-9478	41	15	sharply	sharply	ADV
crln-9478	41	16	diminishing	diminish	VERB
crln-9478	41	17	returns.4	returns.4	PROPN
crln-9478	41	18	this	this	PRON
crln-9478	41	19	has	have	AUX
crln-9478	41	20	been	be	AUX
crln-9478	41	21	true	true	ADJ
crln-9478	41	22	of	of	ADP
crln-9478	41	23	the	the	DET
crln-9478	41	24	hkbu	hkbu	NOUN
crln-9478	41	25	experience	experience	NOUN
crln-9478	41	26	,	,	PUNCT
crln-9478	41	27	too	too	ADV
crln-9478	41	28	,	,	PUNCT
crln-9478	41	29	and	and	CCONJ
crln-9478	41	30	in	in	ADP
crln-9478	41	31	general	general	ADJ
crln-9478	41	32	we	we	PRON
crln-9478	41	33	will	will	AUX
crln-9478	41	34	never	never	ADV
crln-9478	41	35	run	run	VERB
crln-9478	41	36	a	a	DET
crln-9478	41	37	single	single	ADJ
crln-9478	41	38	advertisement	advertisement	NOUN
crln-9478	41	39	for	for	ADP
crln-9478	41	40	more	more	ADJ
crln-9478	41	41	than	than	ADP
crln-9478	41	42	one	one	NUM
crln-9478	41	43	month	month	NOUN
crln-9478	41	44	.	.	PUNCT
crln-9478	42	1	hkbu	hkbu	PROPN
crln-9478	42	2	library	library	PROPN
crln-9478	42	3	also	also	ADV
crln-9478	42	4	strategically	strategically	ADV
crln-9478	42	5	chooses	choose	VERB
crln-9478	42	6	when	when	SCONJ
crln-9478	42	7	to	to	PART
crln-9478	42	8	run	run	VERB
crln-9478	42	9	advertisements	advertisement	NOUN
crln-9478	42	10	.	.	PUNCT
crln-9478	43	1	the	the	DET
crln-9478	43	2	beginning	beginning	NOUN
crln-9478	43	3	of	of	ADP
crln-9478	43	4	the	the	DET
crln-9478	43	5	first	first	ADJ
crln-9478	43	6	semester	semester	NOUN
crln-9478	43	7	seems	seem	VERB
crln-9478	43	8	to	to	PART
crln-9478	43	9	be	be	AUX
crln-9478	43	10	the	the	DET
crln-9478	43	11	best	good	ADJ
crln-9478	43	12	time	time	NOUN
crln-9478	43	13	to	to	PART
crln-9478	43	14	run	run	VERB
crln-9478	43	15	campaigns	campaign	NOUN
crln-9478	43	16	looking	look	VERB
crln-9478	43	17	to	to	PART
crln-9478	43	18	increase	increase	VERB
crln-9478	43	19	the	the	DET
crln-9478	43	20	number	number	NOUN
crln-9478	43	21	of	of	ADP
crln-9478	43	22	fans	fan	NOUN
crln-9478	43	23	.	.	PUNCT
crln-9478	44	1	this	this	PRON
crln-9478	44	2	is	be	AUX
crln-9478	44	3	likely	likely	ADJ
crln-9478	44	4	due	due	ADP
crln-9478	44	5	to	to	ADP
crln-9478	44	6	the	the	DET
crln-9478	44	7	number	number	NOUN
crln-9478	44	8	of	of	ADP
crln-9478	44	9	freshman	freshman	NOUN
crln-9478	44	10	students	student	NOUN
crln-9478	44	11	arriving	arrive	VERB
crln-9478	44	12	at	at	ADP
crln-9478	44	13	the	the	DET
crln-9478	44	14	university	university	NOUN
crln-9478	44	15	,	,	PUNCT
crln-9478	44	16	all	all	PRON
crln-9478	44	17	hopefully	hopefully	ADV
crln-9478	44	18	eager	eager	ADJ
crln-9478	44	19	to	to	PART
crln-9478	44	20	connect	connect	VERB
crln-9478	44	21	to	to	ADP
crln-9478	44	22	their	their	PRON
crln-9478	44	23	new	new	ADJ
crln-9478	44	24	home	home	NOUN
crln-9478	44	25	in	in	ADP
crln-9478	44	26	a	a	DET
crln-9478	44	27	variety	variety	NOUN
crln-9478	44	28	of	of	ADP
crln-9478	44	29	ways	way	NOUN
crln-9478	44	30	,	,	PUNCT
crln-9478	44	31	including	include	VERB
crln-9478	44	32	online	online	ADJ
crln-9478	44	33	social	social	ADJ
crln-9478	44	34	media	medium	NOUN
crln-9478	44	35	.	.	PUNCT
crln-9478	45	1	fall	fall	NOUN
crln-9478	45	2	2014	2014	NUM
crln-9478	45	3	ads	ad	NOUN
crln-9478	45	4	the	the	DET
crln-9478	45	5	paid	pay	VERB
crln-9478	45	6	adverts	advert	NOUN
crln-9478	45	7	campaign	campaign	NOUN
crln-9478	45	8	run	run	VERB
crln-9478	45	9	by	by	ADP
crln-9478	45	10	hkbu	hkbu	NOUN
crln-9478	45	11	library	library	NOUN
crln-9478	45	12	in	in	ADP
crln-9478	45	13	the	the	DET
crln-9478	45	14	fall	fall	NOUN
crln-9478	45	15	of	of	ADP
crln-9478	45	16	2014	2014	NUM
crln-9478	45	17	employed	employ	VERB
crln-9478	45	18	the	the	DET
crln-9478	45	19	principles	principle	NOUN
crln-9478	45	20	outlined	outline	VERB
crln-9478	45	21	above	above	ADV
crln-9478	45	22	.	.	PUNCT
crln-9478	46	1	as	as	SCONJ
crln-9478	46	2	just	just	ADV
crln-9478	46	3	mentioned	mention	VERB
crln-9478	46	4	,	,	PUNCT
crln-9478	46	5	the	the	DET
crln-9478	46	6	start	start	NOUN
crln-9478	46	7	of	of	ADP
crln-9478	46	8	the	the	DET
crln-9478	46	9	academic	academic	ADJ
crln-9478	46	10	year	year	NOUN
crln-9478	46	11	is	be	AUX
crln-9478	46	12	prime	prime	ADJ
crln-9478	46	13	advertising	advertising	NOUN
crln-9478	46	14	season	season	NOUN
crln-9478	46	15	.	.	PUNCT
crln-9478	47	1	figure	figure	NOUN
crln-9478	47	2	2	2	NUM
crln-9478	47	3	is	be	AUX
crln-9478	47	4	the	the	DET
crln-9478	47	5	mobile	mobile	ADJ
crln-9478	47	6	version	version	NOUN
crln-9478	47	7	of	of	ADP
crln-9478	47	8	the	the	DET
crln-9478	47	9	a	a	PROPN
crln-9478	47	10	d	d	X
crln-9478	47	11	v	v	NOUN
crln-9478	47	12	e	e	NOUN
crln-9478	47	13	r	r	NOUN
crln-9478	47	14	t	t	PROPN
crln-9478	47	15	t	t	PROPN
crln-9478	47	16	h	h	NOUN
crln-9478	47	17	a	a	DET
crln-9478	47	18	t	t	NOUN
crln-9478	47	19	ran	run	VERB
crln-9478	47	20	beginning	begin	VERB
crln-9478	47	21	s	s	PROPN
crln-9478	47	22	e	e	X
crln-9478	47	23	p	p	NOUN
crln-9478	47	24	t	t	PROPN
crln-9478	47	25	e	e	X
crln-9478	47	26	m	m	PROPN
crln-9478	47	27	b	b	PROPN
crln-9478	47	28	e	e	ADP
crln-9478	47	29	r	r	NOUN
crln-9478	47	30	2014	2014	NUM
crln-9478	47	31	.	.	PUNCT
crln-9478	48	1	as	as	SCONJ
crln-9478	48	2	mobile	mobile	ADJ
crln-9478	48	3	views	view	NOUN
crln-9478	48	4	are	be	AUX
crln-9478	48	5	increasingly	increasingly	ADV
crln-9478	48	6	important	important	ADJ
crln-9478	48	7	,	,	PUNCT
crln-9478	48	8	it	it	PRON
crln-9478	48	9	is	be	AUX
crln-9478	48	10	vital	vital	ADJ
crln-9478	48	11	to	to	PART
crln-9478	48	12	ensure	ensure	VERB
crln-9478	48	13	that	that	SCONJ
crln-9478	48	14	adverts	advert	NOUN
crln-9478	48	15	look	look	VERB
crln-9478	48	16	attractive	attractive	ADJ
crln-9478	48	17	on	on	ADP
crln-9478	48	18	smartphones	smartphone	NOUN
crln-9478	48	19	.	.	PUNCT
crln-9478	49	1	a	a	DET
crln-9478	49	2	budget	budget	NOUN
crln-9478	49	3	of	of	ADP
crln-9478	49	4	hk$1,500	hk$1,500	PROPN
crln-9478	49	5	(	(	PUNCT
crln-9478	49	6	us$193	us$193	INTJ
crln-9478	49	7	)	)	PUNCT
crln-9478	49	8	was	be	AUX
crln-9478	49	9	allocated	allocate	VERB
crln-9478	49	10	to	to	ADP
crln-9478	49	11	this	this	DET
crln-9478	49	12	advert	advert	NOUN
crln-9478	49	13	,	,	PUNCT
crln-9478	49	14	and	and	CCONJ
crln-9478	49	15	was	be	AUX
crln-9478	49	16	set	set	VERB
crln-9478	49	17	to	to	PART
crln-9478	49	18	run	run	VERB
crln-9478	49	19	only	only	ADV
crln-9478	49	20	for	for	ADP
crln-9478	49	21	the	the	DET
crln-9478	49	22	first	first	ADJ
crln-9478	49	23	month	month	NOUN
crln-9478	49	24	of	of	ADP
crln-9478	49	25	the	the	DET
crln-9478	49	26	semester	semester	NOUN
crln-9478	49	27	.	.	PUNCT
crln-9478	50	1	apart	apart	ADV
crln-9478	50	2	from	from	ADP
crln-9478	50	3	a	a	DET
crln-9478	50	4	generic	generic	ADJ
crln-9478	50	5	advert	advert	NOUN
crln-9478	50	6	designed	design	VERB
crln-9478	50	7	t	t	NOUN
crln-9478	50	8	o	o	X
crln-9478	50	9	g	g	PROPN
crln-9478	50	10	e	e	PROPN
crln-9478	50	11	n	n	X
crln-9478	50	12	e	e	NOUN
crln-9478	50	13	r	r	NOUN
crln-9478	50	14	a	a	DET
crln-9478	50	15	t	t	NOUN
crln-9478	51	1	e	e	NOUN
crln-9478	51	2	m	m	NOUN
crln-9478	51	3	o	o	NOUN
crln-9478	51	4	r	r	NOUN
crln-9478	51	5	e	e	NOUN
crln-9478	51	6	likes	like	VERB
crln-9478	51	7	,	,	PUNCT
crln-9478	51	8	we	we	PRON
crln-9478	51	9	also	also	ADV
crln-9478	51	10	selectively	selectively	ADV
crln-9478	51	11	boosted	boost	VERB
crln-9478	51	12	posts	post	NOUN
crln-9478	51	13	made	make	VERB
crln-9478	51	14	to	to	ADP
crln-9478	51	15	our	our	PRON
crln-9478	51	16	facebook	facebook	NOUN
crln-9478	51	17	page	page	NOUN
crln-9478	51	18	.	.	PUNCT
crln-9478	52	1	this	this	PRON
crln-9478	52	2	essentially	essentially	ADV
crln-9478	52	3	means	mean	VERB
crln-9478	52	4	that	that	SCONJ
crln-9478	52	5	our	our	PRON
crln-9478	52	6	page	page	NOUN
crln-9478	52	7	content	content	NOUN
crln-9478	52	8	is	be	AUX
crln-9478	52	9	promoted	promote	VERB
crln-9478	52	10	to	to	ADP
crln-9478	52	11	our	our	PRON
crln-9478	52	12	targeted	targeted	ADJ
crln-9478	52	13	audience	audience	NOUN
crln-9478	52	14	,	,	PUNCT
crln-9478	52	15	even	even	ADV
crln-9478	52	16	if	if	SCONJ
crln-9478	52	17	they	they	PRON
crln-9478	52	18	have	have	AUX
crln-9478	52	19	not	not	PART
crln-9478	52	20	connected	connect	VERB
crln-9478	52	21	to	to	ADP
crln-9478	52	22	our	our	PRON
crln-9478	52	23	page	page	NOUN
crln-9478	52	24	.	.	PUNCT
crln-9478	53	1	this	this	PRON
crln-9478	53	2	can	can	AUX
crln-9478	53	3	be	be	AUX
crln-9478	53	4	great	great	ADJ
crln-9478	53	5	way	way	NOUN
crln-9478	53	6	to	to	PART
crln-9478	53	7	increase	increase	VERB
crln-9478	53	8	the	the	DET
crln-9478	53	9	visibility	visibility	NOUN
crln-9478	53	10	of	of	ADP
crln-9478	53	11	specific	specific	ADJ
crln-9478	53	12	content	content	NOUN
crln-9478	53	13	in	in	ADP
crln-9478	53	14	the	the	DET
crln-9478	53	15	news	news	NOUN
crln-9478	53	16	feeds	feed	NOUN
crln-9478	53	17	of	of	ADP
crln-9478	53	18	students	student	NOUN
crln-9478	53	19	,	,	PUNCT
crln-9478	53	20	and	and	CCONJ
crln-9478	53	21	young	young	ADJ
crln-9478	53	22	et	et	PROPN
crln-9478	53	23	al	al	PROPN
crln-9478	53	24	.	.	PROPN
crln-9478	53	25	are	be	AUX
crln-9478	53	26	also	also	ADV
crln-9478	53	27	cautiously	cautiously	ADV
crln-9478	53	28	optimistic	optimistic	ADJ
crln-9478	53	29	about	about	ADP
crln-9478	53	30	promoting	promote	VERB
crln-9478	53	31	posts	post	NOUN
crln-9478	53	32	in	in	ADP
crln-9478	53	33	this	this	DET
crln-9478	53	34	way.5	way.5	PROPN
crln-9478	53	35	figure	figure	NOUN
crln-9478	53	36	1	1	NUM
crln-9478	53	37	:	:	PUNCT
crln-9478	53	38	facebook	facebook	PROPN
crln-9478	53	39	’s	’s	PART
crln-9478	53	40	advert	advert	ADJ
crln-9478	53	41	options	option	NOUN
crln-9478	53	42	allow	allow	VERB
crln-9478	53	43	for	for	ADP
crln-9478	53	44	the	the	DET
crln-9478	53	45	specific	specific	ADJ
crln-9478	53	46	targeting	targeting	NOUN
crln-9478	53	47	of	of	ADP
crln-9478	53	48	students	student	NOUN
crln-9478	53	49	at	at	ADP
crln-9478	53	50	your	your	PRON
crln-9478	53	51	institution	institution	NOUN
crln-9478	53	52	.	.	PUNCT
crln-9478	54	1	view	view	VERB
crln-9478	54	2	this	this	DET
crln-9478	54	3	article	article	NOUN
crln-9478	54	4	online	online	ADV
crln-9478	54	5	for	for	ADP
crln-9478	54	6	more	more	ADV
crln-9478	54	7	detailed	detailed	ADJ
crln-9478	54	8	image	image	NOUN
crln-9478	54	9	.	.	PUNCT
crln-9478	55	1	figure	figure	NOUN
crln-9478	55	2	2	2	NUM
crln-9478	55	3	:	:	PUNCT
crln-9478	55	4	an	an	DET
crln-9478	55	5	example	example	NOUN
crln-9478	55	6	of	of	ADP
crln-9478	55	7	an	an	DET
crln-9478	55	8	hkbu	hkbu	NOUN
crln-9478	55	9	library	library	NOUN
crln-9478	55	10	facebook	facebook	PROPN
crln-9478	55	11	advert	advert	PROPN
crln-9478	55	12	as	as	SCONJ
crln-9478	55	13	displayed	display	VERB
crln-9478	55	14	on	on	ADP
crln-9478	55	15	a	a	DET
crln-9478	55	16	smartphone	smartphone	NOUN
crln-9478	55	17	.	.	PUNCT
crln-9478	56	1	c&rl	c&rl	PROPN
crln-9478	56	2	news	news	PROPN
crln-9478	56	3	april	april	PROPN
crln-9478	56	4	2016	2016	NUM
crln-9478	56	5	192	192	NUM
crln-9478	56	6	while	while	SCONJ
crln-9478	56	7	we	we	PRON
crln-9478	56	8	boosted	boost	VERB
crln-9478	56	9	several	several	ADJ
crln-9478	56	10	posts	post	NOUN
crln-9478	56	11	,	,	PUNCT
crln-9478	56	12	a	a	DET
crln-9478	56	13	couple	couple	NOUN
crln-9478	56	14	of	of	ADP
crln-9478	56	15	examples	example	NOUN
crln-9478	56	16	have	have	AUX
crln-9478	56	17	been	be	AUX
crln-9478	56	18	selected	select	VERB
crln-9478	56	19	for	for	ADP
crln-9478	56	20	the	the	DET
crln-9478	56	21	sake	sake	NOUN
crln-9478	56	22	of	of	ADP
crln-9478	56	23	brevity	brevity	NOUN
crln-9478	56	24	.	.	PUNCT
crln-9478	57	1	one	one	NUM
crln-9478	57	2	was	be	AUX
crln-9478	57	3	to	to	PART
crln-9478	57	4	highlight	highlight	VERB
crln-9478	57	5	the	the	DET
crln-9478	57	6	library	library	NOUN
crln-9478	57	7	’s	’s	PART
crln-9478	57	8	recent	recent	ADJ
crln-9478	57	9	acquisition	acquisition	NOUN
crln-9478	57	10	of	of	ADP
crln-9478	57	11	the	the	DET
crln-9478	57	12	physical	physical	PROPN
crln-9478	57	13	facebook	facebook	PROPN
crln-9478	57	14	fan	fan	PROPN
crln-9478	57	15	counter	counter	PROPN
crln-9478	57	16	known	know	VERB
crln-9478	57	17	as	as	ADP
crln-9478	57	18	fliike	fliike	NOUN
crln-9478	57	19	(	(	PUNCT
crln-9478	57	20	see	see	VERB
crln-9478	57	21	figure	figure	NOUN
crln-9478	57	22	3	3	NUM
crln-9478	57	23	)	)	PUNCT
crln-9478	57	24	.	.	PUNCT
crln-9478	58	1	in	in	ADP
crln-9478	58	2	keeping	keep	VERB
crln-9478	58	3	with	with	ADP
crln-9478	58	4	the	the	DET
crln-9478	58	5	principles	principle	NOUN
crln-9478	58	6	of	of	ADP
crln-9478	58	7	tight	tight	ADJ
crln-9478	58	8	targeting	targeting	NOUN
crln-9478	58	9	and	and	CCONJ
crln-9478	58	10	timing	timing	NOUN
crln-9478	58	11	,	,	PUNCT
crln-9478	58	12	this	this	DET
crln-9478	58	13	promotion	promotion	NOUN
crln-9478	58	14	was	be	AUX
crln-9478	58	15	aimed	aim	VERB
crln-9478	58	16	at	at	ADP
crln-9478	58	17	hkbu	hkbu	NOUN
crln-9478	58	18	students	student	NOUN
crln-9478	58	19	and	and	CCONJ
crln-9478	58	20	ran	run	VERB
crln-9478	58	21	for	for	ADP
crln-9478	58	22	just	just	ADV
crln-9478	58	23	24	24	NUM
crln-9478	58	24	hours	hour	NOUN
crln-9478	58	25	.	.	PUNCT
crln-9478	59	1	a	a	DET
crln-9478	59	2	budget	budget	NOUN
crln-9478	59	3	of	of	ADP
crln-9478	59	4	hk$160	hk$160	PROPN
crln-9478	59	5	(	(	PUNCT
crln-9478	59	6	us$21	us$21	NOUN
crln-9478	59	7	)	)	PUNCT
crln-9478	59	8	was	be	AUX
crln-9478	59	9	set	set	VERB
crln-9478	59	10	.	.	PUNCT
crln-9478	60	1	a	a	DET
crln-9478	60	2	second	second	NOUN
crln-9478	60	3	promoted	promote	VERB
crln-9478	60	4	the	the	DET
crln-9478	60	5	posting	posting	NOUN
crln-9478	60	6	of	of	ADP
crln-9478	60	7	a	a	DET
crln-9478	60	8	virtual	virtual	ADJ
crln-9478	60	9	library	library	NOUN
crln-9478	60	10	tour	tour	NOUN
crln-9478	60	11	created	create	VERB
crln-9478	60	12	using	use	VERB
crln-9478	60	13	haiku	haiku	NOUN
crln-9478	60	14	deck	deck	NOUN
crln-9478	60	15	.	.	PUNCT
crln-9478	61	1	this	this	DET
crln-9478	61	2	advert	advert	NOUN
crln-9478	61	3	ran	run	VERB
crln-9478	61	4	for	for	ADP
crln-9478	61	5	one	one	NUM
crln-9478	61	6	week	week	NOUN
crln-9478	61	7	in	in	ADP
crln-9478	61	8	the	the	DET
crln-9478	61	9	middle	middle	NOUN
crln-9478	61	10	of	of	ADP
crln-9478	61	11	september	september	PROPN
crln-9478	61	12	,	,	PUNCT
crln-9478	61	13	and	and	CCONJ
crln-9478	61	14	had	have	VERB
crln-9478	61	15	a	a	DET
crln-9478	61	16	budget	budget	NOUN
crln-9478	61	17	of	of	ADP
crln-9478	61	18	hk$250	hk$250	PROPN
crln-9478	61	19	(	(	PUNCT
crln-9478	61	20	us$32	us$32	NOUN
crln-9478	61	21	)	)	PUNCT
crln-9478	61	22	.	.	PUNCT
crln-9478	62	1	results	result	NOUN
crln-9478	62	2	and	and	CCONJ
crln-9478	62	3	discussion	discussion	VERB
crln-9478	62	4	the	the	DET
crln-9478	62	5	number	number	NOUN
crln-9478	62	6	of	of	ADP
crln-9478	62	7	page	page	NOUN
crln-9478	62	8	likes	like	NOUN
crln-9478	62	9	generated	generate	VERB
crln-9478	62	10	by	by	ADP
crln-9478	62	11	the	the	DET
crln-9478	62	12	generic	generic	ADJ
crln-9478	62	13	advert	advert	NOUN
crln-9478	62	14	was	be	AUX
crln-9478	62	15	impressive	impressive	ADJ
crln-9478	62	16	,	,	PUNCT
crln-9478	62	17	with	with	ADP
crln-9478	62	18	785	785	NUM
crln-9478	62	19	people	people	NOUN
crln-9478	62	20	liking	like	VERB
crln-9478	62	21	the	the	DET
crln-9478	62	22	facebook	facebook	NOUN
crln-9478	62	23	page	page	NOUN
crln-9478	62	24	after	after	ADP
crln-9478	62	25	seeing	see	VERB
crln-9478	62	26	the	the	DET
crln-9478	62	27	advert	advert	NOUN
crln-9478	62	28	.	.	PUNCT
crln-9478	63	1	this	this	PRON
crln-9478	63	2	works	work	VERB
crln-9478	63	3	out	out	ADP
crln-9478	63	4	to	to	ADP
crln-9478	63	5	roughly	roughly	ADV
crln-9478	63	6	hk$1.91	hk$1.91	PROPN
crln-9478	63	7	(	(	PUNCT
crln-9478	63	8	us$0.25	us$0.25	NOUN
crln-9478	63	9	)	)	PUNCT
crln-9478	63	10	per	per	ADP
crln-9478	63	11	page	page	NOUN
crln-9478	63	12	like	like	ADP
crln-9478	63	13	.	.	PUNCT
crln-9478	64	1	the	the	DET
crln-9478	64	2	facebook	facebook	NOUN
crln-9478	64	3	adverts	advert	NOUN
crln-9478	64	4	manager	manager	NOUN
crln-9478	64	5	provides	provide	VERB
crln-9478	64	6	a	a	DET
crln-9478	64	7	tremendous	tremendous	ADJ
crln-9478	64	8	amount	amount	NOUN
crln-9478	64	9	of	of	ADP
crln-9478	64	10	further	further	ADJ
crln-9478	64	11	data	datum	NOUN
crln-9478	64	12	regarding	regard	VERB
crln-9478	64	13	the	the	DET
crln-9478	64	14	performance	performance	NOUN
crln-9478	64	15	of	of	ADP
crln-9478	64	16	the	the	DET
crln-9478	64	17	advert	advert	NOUN
crln-9478	64	18	.	.	PUNCT
crln-9478	65	1	the	the	DET
crln-9478	65	2	advert	advert	NOUN
crln-9478	65	3	’s	’s	PART
crln-9478	65	4	reach	reach	NOUN
crln-9478	65	5	(	(	PUNCT
crln-9478	65	6	i.e.	i.e.	X
crln-9478	65	7	,	,	PUNCT
crln-9478	65	8	the	the	DET
crln-9478	65	9	number	number	NOUN
crln-9478	65	10	of	of	ADP
crln-9478	65	11	individuals	individual	NOUN
crln-9478	65	12	that	that	PRON
crln-9478	65	13	were	be	AUX
crln-9478	65	14	exposed	expose	VERB
crln-9478	65	15	to	to	ADP
crln-9478	65	16	the	the	DET
crln-9478	65	17	advert	advert	NOUN
crln-9478	65	18	)	)	PUNCT
crln-9478	65	19	was	be	AUX
crln-9478	65	20	16,378	16,378	NUM
crln-9478	65	21	,	,	PUNCT
crln-9478	65	22	while	while	SCONJ
crln-9478	65	23	the	the	DET
crln-9478	65	24	average	average	ADJ
crln-9478	65	25	number	number	NOUN
crln-9478	65	26	of	of	ADP
crln-9478	65	27	times	time	NOUN
crln-9478	65	28	each	each	DET
crln-9478	65	29	person	person	NOUN
crln-9478	65	30	saw	see	VERB
crln-9478	65	31	the	the	DET
crln-9478	65	32	advert	advert	NOUN
crln-9478	65	33	was	be	AUX
crln-9478	65	34	4.37	4.37	NUM
crln-9478	65	35	.	.	PUNCT
crln-9478	66	1	even	even	ADV
crln-9478	66	2	with	with	ADP
crln-9478	66	3	the	the	DET
crln-9478	66	4	relatively	relatively	ADV
crln-9478	66	5	short	short	ADJ
crln-9478	66	6	timeframe	timeframe	NOUN
crln-9478	66	7	,	,	PUNCT
crln-9478	66	8	the	the	DET
crln-9478	66	9	diminishing	diminishing	NOUN
crln-9478	66	10	returns	return	NOUN
crln-9478	66	11	on	on	ADP
crln-9478	66	12	the	the	DET
crln-9478	66	13	advert	advert	NOUN
crln-9478	66	14	were	be	AUX
crln-9478	66	15	clear	clear	ADJ
crln-9478	66	16	.	.	PUNCT
crln-9478	67	1	the	the	DET
crln-9478	67	2	first	first	ADJ
crln-9478	67	3	week	week	NOUN
crln-9478	67	4	saw	see	VERB
crln-9478	67	5	high	high	ADJ
crln-9478	67	6	interest	interest	NOUN
crln-9478	67	7	,	,	PUNCT
crln-9478	67	8	but	but	CCONJ
crln-9478	67	9	this	this	PRON
crln-9478	67	10	declined	decline	VERB
crln-9478	67	11	steeply	steeply	ADV
crln-9478	67	12	over	over	ADP
crln-9478	67	13	the	the	DET
crln-9478	67	14	remainder	remainder	NOUN
crln-9478	67	15	of	of	ADP
crln-9478	67	16	september	september	PROPN
crln-9478	67	17	.	.	PUNCT
crln-9478	68	1	this	this	DET
crln-9478	68	2	highlights	highlight	VERB
crln-9478	68	3	the	the	DET
crln-9478	68	4	point	point	NOUN
crln-9478	68	5	that	that	SCONJ
crln-9478	68	6	an	an	DET
crln-9478	68	7	acceptable	acceptable	ADJ
crln-9478	68	8	rate	rate	NOUN
crln-9478	68	9	on	on	ADP
crln-9478	68	10	return	return	NOUN
crln-9478	68	11	can	can	AUX
crln-9478	68	12	be	be	AUX
crln-9478	68	13	best	well	ADV
crln-9478	68	14	achieved	achieve	VERB
crln-9478	68	15	by	by	ADP
crln-9478	68	16	running	run	VERB
crln-9478	68	17	particular	particular	ADJ
crln-9478	68	18	adverts	advert	NOUN
crln-9478	68	19	for	for	ADP
crln-9478	68	20	short	short	ADJ
crln-9478	68	21	periods	period	NOUN
crln-9478	68	22	of	of	ADP
crln-9478	68	23	time	time	NOUN
crln-9478	68	24	only	only	ADV
crln-9478	68	25	.	.	PUNCT
crln-9478	69	1	in	in	ADP
crln-9478	69	2	contrast	contrast	NOUN
crln-9478	69	3	,	,	PUNCT
crln-9478	69	4	the	the	DET
crln-9478	69	5	msu	msu	PROPN
crln-9478	69	6	experiment	experiment	NOUN
crln-9478	69	7	used	use	VERB
crln-9478	69	8	an	an	DET
crln-9478	69	9	identical	identical	ADJ
crln-9478	69	10	advert	advert	NOUN
crln-9478	69	11	that	that	PRON
crln-9478	69	12	ran	run	VERB
crln-9478	69	13	for	for	ADP
crln-9478	69	14	an	an	DET
crln-9478	69	15	entire	entire	ADJ
crln-9478	69	16	year	year	NOUN
crln-9478	69	17	in	in	ADP
crln-9478	69	18	multiple	multiple	ADJ
crln-9478	69	19	campaigns	campaign	NOUN
crln-9478	69	20	,	,	PUNCT
crln-9478	69	21	and	and	CCONJ
crln-9478	69	22	thus	thus	ADV
crln-9478	69	23	suffered	suffer	VERB
crln-9478	69	24	greatly	greatly	ADV
crln-9478	69	25	from	from	ADP
crln-9478	69	26	diminishing	diminish	VERB
crln-9478	69	27	returns.6	returns.6	PROPN
crln-9478	69	28	the	the	DET
crln-9478	69	29	results	result	NOUN
crln-9478	69	30	they	they	PRON
crln-9478	69	31	achieved	achieve	VERB
crln-9478	69	32	in	in	ADP
crln-9478	69	33	their	their	PRON
crln-9478	69	34	later	later	ADJ
crln-9478	69	35	campaigns	campaign	NOUN
crln-9478	69	36	generally	generally	ADV
crln-9478	69	37	exceeded	exceed	VERB
crln-9478	69	38	us$1	us$1	PROPN
crln-9478	69	39	per	per	ADP
crln-9478	69	40	like	like	NOUN
crln-9478	69	41	,	,	PUNCT
crln-9478	69	42	but	but	CCONJ
crln-9478	69	43	the	the	DET
crln-9478	69	44	outcome	outcome	NOUN
crln-9478	69	45	of	of	ADP
crln-9478	69	46	their	their	PRON
crln-9478	69	47	first	first	ADJ
crln-9478	69	48	campaign	campaign	NOUN
crln-9478	69	49	(	(	PUNCT
crln-9478	69	50	us$0.32	us$0.32	VERB
crln-9478	69	51	per	per	ADP
crln-9478	69	52	like	like	ADJ
crln-9478	69	53	)	)	PUNCT
crln-9478	69	54	is	be	AUX
crln-9478	69	55	not	not	PART
crln-9478	69	56	dissimilar	dissimilar	ADJ
crln-9478	69	57	to	to	ADP
crln-9478	69	58	what	what	PRON
crln-9478	69	59	hkbu	hkbu	NOUN
crln-9478	69	60	library	library	NOUN
crln-9478	69	61	achieved	achieve	VERB
crln-9478	69	62	with	with	ADP
crln-9478	69	63	its	its	PRON
crln-9478	69	64	generic	generic	ADJ
crln-9478	69	65	advert	advert	NOUN
crln-9478	69	66	.	.	PUNCT
crln-9478	70	1	by	by	ADP
crln-9478	70	2	taking	take	VERB
crln-9478	70	3	a	a	DET
crln-9478	70	4	break	break	NOUN
crln-9478	70	5	between	between	ADP
crln-9478	70	6	campaigns	campaign	NOUN
crln-9478	70	7	,	,	PUNCT
crln-9478	70	8	and	and	CCONJ
crln-9478	70	9	preparing	prepare	VERB
crln-9478	70	10	new	new	ADJ
crln-9478	70	11	adverts	advert	NOUN
crln-9478	70	12	with	with	ADP
crln-9478	70	13	different	different	ADJ
crln-9478	70	14	images	image	NOUN
crln-9478	70	15	and	and	CCONJ
crln-9478	70	16	taglines	tagline	NOUN
crln-9478	70	17	,	,	PUNCT
crln-9478	70	18	it	it	PRON
crln-9478	70	19	is	be	AUX
crln-9478	70	20	the	the	DET
crln-9478	70	21	hkbu	hkbu	NOUN
crln-9478	70	22	library	library	NOUN
crln-9478	70	23	experience	experience	NOUN
crln-9478	70	24	that	that	SCONJ
crln-9478	70	25	this	this	DET
crln-9478	70	26	rate	rate	NOUN
crln-9478	70	27	of	of	ADP
crln-9478	70	28	return	return	NOUN
crln-9478	70	29	is	be	AUX
crln-9478	70	30	sustainable	sustainable	ADJ
crln-9478	70	31	in	in	ADP
crln-9478	70	32	the	the	DET
crln-9478	70	33	long	long	ADJ
crln-9478	70	34	term	term	NOUN
crln-9478	70	35	.	.	PUNCT
crln-9478	71	1	one	one	NUM
crln-9478	71	2	final	final	ADJ
crln-9478	71	3	interesting	interesting	ADJ
crln-9478	71	4	finding	finding	NOUN
crln-9478	71	5	for	for	ADP
crln-9478	71	6	this	this	DET
crln-9478	71	7	advert	advert	ADJ
crln-9478	71	8	set	set	NOUN
crln-9478	71	9	was	be	AUX
crln-9478	71	10	that	that	SCONJ
crln-9478	71	11	73	73	NUM
crln-9478	71	12	%	%	NOUN
crln-9478	71	13	of	of	ADP
crln-9478	71	14	the	the	DET
crln-9478	71	15	total	total	ADJ
crln-9478	71	16	budget	budget	NOUN
crln-9478	71	17	was	be	AUX
crln-9478	71	18	spent	spend	VERB
crln-9478	71	19	on	on	ADP
crln-9478	71	20	adverts	advert	NOUN
crln-9478	71	21	that	that	PRON
crln-9478	71	22	appeared	appear	VERB
crln-9478	71	23	on	on	ADP
crln-9478	71	24	mobile	mobile	ADJ
crln-9478	71	25	devices	device	NOUN
crln-9478	71	26	.	.	PUNCT
crln-9478	72	1	this	this	PRON
crln-9478	72	2	indicates	indicate	VERB
crln-9478	72	3	that	that	SCONJ
crln-9478	72	4	members	member	NOUN
crln-9478	72	5	of	of	ADP
crln-9478	72	6	our	our	PRON
crln-9478	72	7	target	target	NOUN
crln-9478	72	8	population	population	NOUN
crln-9478	72	9	are	be	AUX
crln-9478	72	10	more	more	ADV
crln-9478	72	11	likely	likely	ADJ
crln-9478	72	12	to	to	PART
crln-9478	72	13	access	access	VERB
crln-9478	72	14	facebook	facebook	PROPN
crln-9478	72	15	on	on	ADP
crln-9478	72	16	their	their	PRON
crln-9478	72	17	smartphone	smartphone	NOUN
crln-9478	72	18	rather	rather	ADV
crln-9478	72	19	than	than	ADP
crln-9478	72	20	on	on	ADP
crln-9478	72	21	a	a	DET
crln-9478	72	22	desktop	desktop	NOUN
crln-9478	72	23	or	or	CCONJ
crln-9478	72	24	laptop	laptop	NOUN
crln-9478	72	25	.	.	PUNCT
crln-9478	73	1	perhaps	perhaps	ADV
crln-9478	73	2	this	this	PRON
crln-9478	73	3	is	be	AUX
crln-9478	73	4	not	not	PART
crln-9478	73	5	surprising	surprising	ADJ
crln-9478	73	6	given	give	VERB
crln-9478	73	7	that	that	SCONJ
crln-9478	73	8	it	it	PRON
crln-9478	73	9	is	be	AUX
crln-9478	73	10	now	now	ADV
crln-9478	73	11	well	well	ADV
crln-9478	73	12	-	-	PUNCT
crln-9478	73	13	known	know	VERB
crln-9478	73	14	that	that	SCONJ
crln-9478	73	15	students	student	NOUN
crln-9478	73	16	and	and	CCONJ
crln-9478	73	17	others	other	NOUN
crln-9478	73	18	rely	rely	VERB
crln-9478	73	19	heavily	heavily	ADV
crln-9478	73	20	on	on	ADP
crln-9478	73	21	their	their	PRON
crln-9478	73	22	mobile	mobile	ADJ
crln-9478	73	23	devices	device	NOUN
crln-9478	73	24	when	when	SCONJ
crln-9478	73	25	accessing	access	VERB
crln-9478	73	26	online	online	ADJ
crln-9478	73	27	content	content	NOUN
crln-9478	73	28	.	.	PUNCT
crln-9478	74	1	in	in	ADP
crln-9478	74	2	the	the	DET
crln-9478	74	3	case	case	NOUN
crln-9478	74	4	of	of	ADP
crln-9478	74	5	the	the	DET
crln-9478	74	6	fliike	fliike	NOUN
crln-9478	74	7	promoted	promote	VERB
crln-9478	74	8	post	post	NOUN
crln-9478	74	9	,	,	PUNCT
crln-9478	74	10	the	the	DET
crln-9478	74	11	goal	goal	NOUN
crln-9478	74	12	was	be	AUX
crln-9478	74	13	not	not	PART
crln-9478	74	14	to	to	PART
crln-9478	74	15	gain	gain	VERB
crln-9478	74	16	more	more	ADJ
crln-9478	74	17	fans	fan	NOUN
crln-9478	74	18	,	,	PUNCT
crln-9478	74	19	but	but	CCONJ
crln-9478	74	20	instead	instead	ADV
crln-9478	74	21	to	to	PART
crln-9478	74	22	attract	attract	VERB
crln-9478	74	23	attention	attention	NOUN
crln-9478	74	24	to	to	ADP
crln-9478	74	25	the	the	DET
crln-9478	74	26	video	video	NOUN
crln-9478	74	27	that	that	PRON
crln-9478	74	28	we	we	PRON
crln-9478	74	29	had	have	AUX
crln-9478	74	30	posted	post	VERB
crln-9478	74	31	.	.	PUNCT
crln-9478	75	1	in	in	ADP
crln-9478	75	2	this	this	PRON
crln-9478	75	3	it	it	PRON
crln-9478	75	4	was	be	AUX
crln-9478	75	5	tremendously	tremendously	ADV
crln-9478	75	6	successful	successful	ADJ
crln-9478	75	7	,	,	PUNCT
crln-9478	75	8	generating	generate	VERB
crln-9478	75	9	695	695	NUM
crln-9478	75	10	video	video	NOUN
crln-9478	75	11	views	view	NOUN
crln-9478	75	12	,	,	PUNCT
crln-9478	75	13	at	at	ADP
crln-9478	75	14	a	a	DET
crln-9478	75	15	cost	cost	NOUN
crln-9478	75	16	of	of	ADP
crln-9478	75	17	just	just	ADV
crln-9478	75	18	hk$0.23	hk$0.23	PROPN
crln-9478	75	19	(	(	PUNCT
crln-9478	75	20	us$0.03	us$0.03	PROPN
crln-9478	75	21	)	)	PUNCT
crln-9478	75	22	each	each	PRON
crln-9478	75	23	.	.	PUNCT
crln-9478	76	1	almost	almost	ADV
crln-9478	76	2	as	as	ADP
crln-9478	76	3	an	an	DET
crln-9478	76	4	aside	aside	ADJ
crln-9478	76	5	,	,	PUNCT
crln-9478	76	6	26	26	NUM
crln-9478	76	7	page	page	NOUN
crln-9478	76	8	likes	like	NOUN
crln-9478	76	9	also	also	ADV
crln-9478	76	10	resulted	result	VERB
crln-9478	76	11	.	.	PUNCT
crln-9478	77	1	the	the	DET
crln-9478	77	2	virtual	virtual	ADJ
crln-9478	77	3	tour	tour	NOUN
crln-9478	77	4	promoted	promote	VERB
crln-9478	77	5	post	post	NOUN
crln-9478	77	6	was	be	AUX
crln-9478	77	7	somewhat	somewhat	ADV
crln-9478	77	8	less	less	ADV
crln-9478	77	9	successful	successful	ADJ
crln-9478	77	10	,	,	PUNCT
crln-9478	77	11	but	but	CCONJ
crln-9478	77	12	the	the	DET
crln-9478	77	13	performance	performance	NOUN
crln-9478	77	14	was	be	AUX
crln-9478	77	15	still	still	ADV
crln-9478	77	16	satisfactory	satisfactory	ADJ
crln-9478	77	17	.	.	PUNCT
crln-9478	78	1	it	it	PRON
crln-9478	78	2	generated	generate	VERB
crln-9478	78	3	179	179	NUM
crln-9478	78	4	views	view	NOUN
crln-9478	78	5	of	of	ADP
crln-9478	78	6	the	the	DET
crln-9478	78	7	tour	tour	NOUN
crln-9478	78	8	,	,	PUNCT
crln-9478	78	9	at	at	ADP
crln-9478	78	10	a	a	DET
crln-9478	78	11	cost	cost	NOUN
crln-9478	78	12	of	of	ADP
crln-9478	78	13	hk$1.40	hk$1.40	PROPN
crln-9478	78	14	(	(	PUNCT
crln-9478	78	15	us$0.18	us$0.18	PROPN
crln-9478	78	16	)	)	PUNCT
crln-9478	78	17	each	each	PRON
crln-9478	78	18	.	.	PUNCT
crln-9478	79	1	again	again	ADV
crln-9478	79	2	,	,	PUNCT
crln-9478	79	3	running	run	VERB
crln-9478	79	4	adverts	advert	NOUN
crln-9478	79	5	for	for	ADP
crln-9478	79	6	a	a	DET
crln-9478	79	7	brief	brief	ADJ
crln-9478	79	8	time	time	NOUN
crln-9478	79	9	at	at	ADP
crln-9478	79	10	a	a	DET
crln-9478	79	11	targeted	target	VERB
crln-9478	79	12	audience	audience	NOUN
crln-9478	79	13	proved	prove	VERB
crln-9478	79	14	to	to	PART
crln-9478	79	15	be	be	AUX
crln-9478	79	16	an	an	DET
crln-9478	79	17	effective	effective	ADJ
crln-9478	79	18	strategy	strategy	NOUN
crln-9478	79	19	.	.	PUNCT
crln-9478	80	1	promotion	promotion	NOUN
crln-9478	80	2	of	of	ADP
crln-9478	80	3	library	library	ADJ
crln-9478	80	4	content	content	NOUN
crln-9478	80	5	through	through	ADP
crln-9478	80	6	boosting	boost	VERB
crln-9478	80	7	facebook	facebook	NOUN
crln-9478	80	8	posts	post	NOUN
crln-9478	80	9	could	could	AUX
crln-9478	80	10	be	be	AUX
crln-9478	80	11	used	use	VERB
crln-9478	80	12	to	to	PART
crln-9478	80	13	provide	provide	VERB
crln-9478	80	14	better	well	ADJ
crln-9478	80	15	visibility	visibility	NOUN
crln-9478	80	16	to	to	ADP
crln-9478	80	17	the	the	DET
crln-9478	80	18	many	many	ADJ
crln-9478	80	19	e	e	NOUN
crln-9478	80	20	-	-	ADJ
crln-9478	80	21	learning	learning	ADJ
crln-9478	80	22	objects	object	NOUN
crln-9478	80	23	that	that	PRON
crln-9478	80	24	librarians	librarian	NOUN
crln-9478	80	25	now	now	ADV
crln-9478	80	26	spend	spend	VERB
crln-9478	80	27	much	much	ADJ
crln-9478	80	28	of	of	ADP
crln-9478	80	29	their	their	PRON
crln-9478	80	30	time	time	NOUN
crln-9478	80	31	and	and	CCONJ
crln-9478	80	32	effort	effort	NOUN
crln-9478	80	33	creating	create	VERB
crln-9478	80	34	.	.	PUNCT
crln-9478	81	1	these	these	PRON
crln-9478	81	2	are	be	AUX
crln-9478	81	3	often	often	ADV
crln-9478	81	4	underused	underuse	VERB
crln-9478	81	5	,	,	PUNCT
crln-9478	81	6	despite	despite	SCONJ
crln-9478	81	7	the	the	DET
crln-9478	81	8	best	good	ADJ
crln-9478	81	9	efforts	effort	NOUN
crln-9478	81	10	of	of	ADP
crln-9478	81	11	their	their	PRON
crln-9478	81	12	creators	creator	NOUN
crln-9478	81	13	.	.	PUNCT
crln-9478	82	1	while	while	SCONJ
crln-9478	82	2	figure	figure	NOUN
crln-9478	82	3	3	3	NUM
crln-9478	82	4	:	:	PUNCT
crln-9478	82	5	this	this	DET
crln-9478	82	6	advert	advert	NOUN
crln-9478	82	7	was	be	AUX
crln-9478	82	8	run	run	VERB
crln-9478	82	9	briefly	briefly	ADV
crln-9478	82	10	for	for	ADP
crln-9478	82	11	24	24	NUM
crln-9478	82	12	hours	hour	NOUN
crln-9478	82	13	to	to	PART
crln-9478	82	14	highlight	highlight	VERB
crln-9478	82	15	the	the	DET
crln-9478	82	16	library	library	NOUN
crln-9478	82	17	’s	’s	PART
crln-9478	82	18	acquisition	acquisition	NOUN
crln-9478	82	19	of	of	ADP
crln-9478	82	20	a	a	DET
crln-9478	82	21	physical	physical	ADJ
crln-9478	82	22	facebook	facebook	NOUN
crln-9478	82	23	-	-	PUNCT
crln-9478	82	24	like	like	ADJ
crln-9478	82	25	counter	counter	NOUN
crln-9478	82	26	.	.	PUNCT
crln-9478	83	1	april	april	PROPN
crln-9478	83	2	2016	2016	NUM
crln-9478	83	3	193	193	NUM
crln-9478	83	4	c&rl	c&rl	PROPN
crln-9478	83	5	news	news	NOUN
crln-9478	83	6	not	not	PART
crln-9478	83	7	a	a	DET
crln-9478	83	8	panacea	panacea	NOUN
crln-9478	83	9	,	,	PUNCT
crln-9478	83	10	social	social	ADJ
crln-9478	83	11	media	medium	NOUN
crln-9478	83	12	advertising	advertising	NOUN
crln-9478	83	13	done	do	VERB
crln-9478	83	14	right	right	NOUN
crln-9478	83	15	could	could	AUX
crln-9478	83	16	be	be	AUX
crln-9478	83	17	one	one	NUM
crln-9478	83	18	part	part	NOUN
crln-9478	83	19	of	of	ADP
crln-9478	83	20	a	a	DET
crln-9478	83	21	larger	large	ADJ
crln-9478	83	22	strategy	strategy	NOUN
crln-9478	83	23	to	to	PART
crln-9478	83	24	make	make	VERB
crln-9478	83	25	sure	sure	ADJ
crln-9478	83	26	the	the	DET
crln-9478	83	27	library	library	NOUN
crln-9478	83	28	’s	’s	PART
crln-9478	83	29	offerings	offering	NOUN
crln-9478	83	30	reach	reach	VERB
crln-9478	83	31	as	as	ADV
crln-9478	83	32	wide	wide	ADJ
crln-9478	83	33	an	an	DET
crln-9478	83	34	audience	audience	NOUN
crln-9478	83	35	as	as	ADP
crln-9478	83	36	possible	possible	ADJ
crln-9478	83	37	.	.	PUNCT
crln-9478	84	1	one	one	NUM
crln-9478	84	2	lingering	linger	VERB
crln-9478	84	3	concern	concern	NOUN
crln-9478	84	4	that	that	PRON
crln-9478	84	5	is	be	AUX
crln-9478	84	6	not	not	PART
crln-9478	84	7	addressed	address	VERB
crln-9478	84	8	by	by	ADP
crln-9478	84	9	the	the	DET
crln-9478	84	10	results	result	NOUN
crln-9478	84	11	here	here	ADV
crln-9478	84	12	is	be	AUX
crln-9478	84	13	the	the	DET
crln-9478	84	14	potential	potential	ADJ
crln-9478	84	15	negative	negative	ADJ
crln-9478	84	16	impact	impact	NOUN
crln-9478	84	17	that	that	PRON
crln-9478	84	18	facebook	facebook	NOUN
crln-9478	84	19	advertising	advertising	NOUN
crln-9478	84	20	might	might	AUX
crln-9478	84	21	have	have	VERB
crln-9478	84	22	on	on	ADP
crln-9478	84	23	our	our	PRON
crln-9478	84	24	members	member	NOUN
crln-9478	84	25	’	’	PART
crln-9478	84	26	perception	perception	NOUN
crln-9478	84	27	of	of	ADP
crln-9478	84	28	the	the	DET
crln-9478	84	29	library	library	NOUN
crln-9478	84	30	.	.	PUNCT
crln-9478	85	1	a	a	DET
crln-9478	85	2	survey	survey	NOUN
crln-9478	85	3	by	by	ADP
crln-9478	85	4	stephen	stephen	PROPN
crln-9478	85	5	lilley	lilley	PROPN
crln-9478	85	6	,	,	PUNCT
crln-9478	85	7	frances	frances	PROPN
crln-9478	85	8	s.	s.	PROPN
crln-9478	85	9	grodzinsky	grodzinsky	PROPN
crln-9478	85	10	,	,	PUNCT
crln-9478	85	11	and	and	CCONJ
crln-9478	85	12	andra	andra	ADP
crln-9478	85	13	gumbus	gumbus	PROPN
crln-9478	85	14	of	of	ADP
crln-9478	85	15	college	college	NOUN
crln-9478	85	16	students	student	NOUN
crln-9478	85	17	that	that	PRON
crln-9478	85	18	used	use	VERB
crln-9478	85	19	facebook	facebook	NOUN
crln-9478	85	20	showed	show	VERB
crln-9478	85	21	that	that	SCONJ
crln-9478	85	22	they	they	PRON
crln-9478	85	23	avoided	avoid	VERB
crln-9478	85	24	advertisements	advertisement	NOUN
crln-9478	85	25	as	as	ADV
crln-9478	85	26	much	much	ADV
crln-9478	85	27	as	as	ADP
crln-9478	85	28	possible	possible	ADJ
crln-9478	85	29	and	and	CCONJ
crln-9478	85	30	opposed	oppose	VERB
crln-9478	85	31	the	the	DET
crln-9478	85	32	data	datum	NOUN
crln-9478	85	33	sharing	sharing	NOUN
crln-9478	85	34	/	/	SYM
crln-9478	85	35	selling	selling	NOUN
crln-9478	85	36	practices	practice	NOUN
crln-9478	85	37	inherent	inherent	ADJ
crln-9478	85	38	in	in	ADP
crln-9478	85	39	the	the	DET
crln-9478	85	40	facebook	facebook	NOUN
crln-9478	85	41	advertising	advertising	NOUN
crln-9478	85	42	model.7	model.7	NOUN
crln-9478	85	43	these	these	DET
crln-9478	85	44	findings	finding	NOUN
crln-9478	85	45	contradict	contradict	VERB
crln-9478	85	46	a	a	DET
crln-9478	85	47	claim	claim	NOUN
crln-9478	85	48	made	make	VERB
crln-9478	85	49	in	in	ADP
crln-9478	85	50	2010	2010	NUM
crln-9478	85	51	by	by	ADP
crln-9478	85	52	facebook	facebook	PROPN
crln-9478	85	53	founder	founder	NOUN
crln-9478	85	54	mark	mark	PROPN
crln-9478	85	55	zuckerberg	zuckerberg	PROPN
crln-9478	85	56	that	that	SCONJ
crln-9478	85	57	social	social	ADJ
crln-9478	85	58	norms	norm	NOUN
crln-9478	85	59	are	be	AUX
crln-9478	85	60	shifting	shift	VERB
crln-9478	85	61	and	and	CCONJ
crln-9478	85	62	people	people	NOUN
crln-9478	85	63	are	be	AUX
crln-9478	85	64	becoming	become	VERB
crln-9478	85	65	more	more	ADV
crln-9478	85	66	willing	willing	ADJ
crln-9478	85	67	to	to	PART
crln-9478	85	68	share	share	VERB
crln-9478	85	69	information	information	NOUN
crln-9478	85	70	about	about	ADP
crln-9478	85	71	themselves.8	themselves.8	PROPN
crln-9478	85	72	from	from	ADP
crln-9478	85	73	the	the	DET
crln-9478	85	74	hkbu	hkbu	PROPN
crln-9478	85	75	library	library	PROPN
crln-9478	85	76	perspective	perspective	NOUN
crln-9478	85	77	,	,	PUNCT
crln-9478	85	78	one	one	NUM
crln-9478	85	79	worry	worry	NOUN
crln-9478	85	80	is	be	AUX
crln-9478	85	81	that	that	SCONJ
crln-9478	85	82	even	even	ADV
crln-9478	85	83	if	if	SCONJ
crln-9478	85	84	the	the	DET
crln-9478	85	85	advertisements	advertisement	NOUN
crln-9478	85	86	are	be	AUX
crln-9478	85	87	successful	successful	ADJ
crln-9478	85	88	,	,	PUNCT
crln-9478	85	89	as	as	SCONJ
crln-9478	85	90	judged	judge	VERB
crln-9478	85	91	by	by	ADP
crln-9478	85	92	their	their	PRON
crln-9478	85	93	quantitative	quantitative	ADJ
crln-9478	85	94	effectiveness	effectiveness	NOUN
crln-9478	85	95	,	,	PUNCT
crln-9478	85	96	in	in	ADP
crln-9478	85	97	driving	drive	VERB
crln-9478	85	98	up	up	ADP
crln-9478	85	99	the	the	DET
crln-9478	85	100	number	number	NOUN
crln-9478	85	101	of	of	ADP
crln-9478	85	102	connections	connection	NOUN
crln-9478	85	103	with	with	ADP
crln-9478	85	104	our	our	PRON
crln-9478	85	105	members	member	NOUN
crln-9478	85	106	and	and	CCONJ
crln-9478	85	107	their	their	PRON
crln-9478	85	108	exposure	exposure	NOUN
crln-9478	85	109	to	to	ADP
crln-9478	85	110	our	our	PRON
crln-9478	85	111	content	content	NOUN
crln-9478	85	112	,	,	PUNCT
crln-9478	85	113	there	there	PRON
crln-9478	85	114	may	may	AUX
crln-9478	85	115	be	be	AUX
crln-9478	85	116	costs	cost	NOUN
crln-9478	85	117	that	that	PRON
crln-9478	85	118	are	be	AUX
crln-9478	85	119	not	not	PART
crln-9478	85	120	so	so	ADV
crln-9478	85	121	obvious	obvious	ADJ
crln-9478	85	122	.	.	PUNCT
crln-9478	86	1	library	library	NOUN
crln-9478	86	2	members	member	NOUN
crln-9478	86	3	might	might	AUX
crln-9478	86	4	find	find	VERB
crln-9478	86	5	the	the	DET
crln-9478	86	6	adverts	advert	NOUN
crln-9478	86	7	annoying	annoying	ADJ
crln-9478	86	8	or	or	CCONJ
crln-9478	86	9	intrusive	intrusive	ADJ
crln-9478	86	10	.	.	PUNCT
crln-9478	87	1	although	although	SCONJ
crln-9478	87	2	no	no	DET
crln-9478	87	3	complaints	complaint	NOUN
crln-9478	87	4	have	have	AUX
crln-9478	87	5	been	be	AUX
crln-9478	87	6	received	receive	VERB
crln-9478	87	7	over	over	ADP
crln-9478	87	8	the	the	DET
crln-9478	87	9	years	year	NOUN
crln-9478	87	10	that	that	SCONJ
crln-9478	87	11	adverts	advert	NOUN
crln-9478	87	12	have	have	AUX
crln-9478	87	13	been	be	AUX
crln-9478	87	14	used	use	VERB
crln-9478	87	15	,	,	PUNCT
crln-9478	87	16	a	a	DET
crln-9478	87	17	future	future	ADJ
crln-9478	87	18	area	area	NOUN
crln-9478	87	19	of	of	ADP
crln-9478	87	20	investigation	investigation	NOUN
crln-9478	87	21	could	could	AUX
crln-9478	87	22	be	be	AUX
crln-9478	87	23	to	to	PART
crln-9478	87	24	survey	survey	VERB
crln-9478	87	25	the	the	DET
crln-9478	87	26	attitude	attitude	NOUN
crln-9478	87	27	of	of	ADP
crln-9478	87	28	the	the	DET
crln-9478	87	29	university	university	NOUN
crln-9478	87	30	community	community	NOUN
crln-9478	87	31	towards	towards	ADP
crln-9478	87	32	the	the	DET
crln-9478	87	33	use	use	NOUN
crln-9478	87	34	of	of	ADP
crln-9478	87	35	facebook	facebook	NOUN
crln-9478	87	36	adverts	advert	NOUN
crln-9478	87	37	by	by	ADP
crln-9478	87	38	the	the	DET
crln-9478	87	39	library	library	NOUN
crln-9478	87	40	.	.	PUNCT
crln-9478	88	1	conclusion	conclusion	VERB
crln-9478	88	2	the	the	DET
crln-9478	88	3	results	result	NOUN
crln-9478	88	4	of	of	ADP
crln-9478	88	5	the	the	DET
crln-9478	88	6	fall	fall	NOUN
crln-9478	88	7	2014	2014	NUM
crln-9478	88	8	facebook	facebook	NOUN
crln-9478	88	9	advertising	advertising	NOUN
crln-9478	88	10	campaigns	campaign	NOUN
crln-9478	88	11	described	describe	VERB
crln-9478	88	12	above	above	ADP
crln-9478	88	13	demonstrate	demonstrate	VERB
crln-9478	88	14	that	that	SCONJ
crln-9478	88	15	efficacy	efficacy	NOUN
crln-9478	88	16	and	and	CCONJ
crln-9478	88	17	value	value	NOUN
crln-9478	88	18	for	for	ADP
crln-9478	88	19	money	money	NOUN
crln-9478	88	20	can	can	AUX
crln-9478	88	21	be	be	AUX
crln-9478	88	22	achieved	achieve	VERB
crln-9478	88	23	through	through	ADP
crln-9478	88	24	the	the	DET
crln-9478	88	25	careful	careful	ADJ
crln-9478	88	26	calibration	calibration	NOUN
crln-9478	88	27	of	of	ADP
crln-9478	88	28	the	the	DET
crln-9478	88	29	timing	timing	NOUN
crln-9478	88	30	and	and	CCONJ
crln-9478	88	31	target	target	VERB
crln-9478	88	32	audience	audience	NOUN
crln-9478	88	33	of	of	ADP
crln-9478	88	34	adverts	advert	NOUN
crln-9478	88	35	.	.	PUNCT
crln-9478	89	1	since	since	SCONJ
crln-9478	89	2	then	then	ADV
crln-9478	89	3	we	we	PRON
crln-9478	89	4	have	have	AUX
crln-9478	89	5	continued	continue	VERB
crln-9478	89	6	to	to	PART
crln-9478	89	7	make	make	VERB
crln-9478	89	8	strategic	strategic	ADJ
crln-9478	89	9	use	use	NOUN
crln-9478	89	10	of	of	ADP
crln-9478	89	11	facebook	facebook	NOUN
crln-9478	89	12	adverts	advert	NOUN
crln-9478	89	13	.	.	PUNCT
crln-9478	90	1	new	new	ADJ
crln-9478	90	2	features	feature	NOUN
crln-9478	90	3	have	have	AUX
crln-9478	90	4	been	be	AUX
crln-9478	90	5	added	add	VERB
crln-9478	90	6	in	in	ADP
crln-9478	90	7	the	the	DET
crln-9478	90	8	months	month	NOUN
crln-9478	90	9	since	since	ADV
crln-9478	90	10	,	,	PUNCT
crln-9478	90	11	such	such	ADJ
crln-9478	90	12	as	as	ADP
crln-9478	90	13	the	the	DET
crln-9478	90	14	integration	integration	NOUN
crln-9478	90	15	of	of	ADP
crln-9478	90	16	instagram	instagram	PROPN
crln-9478	90	17	adverts	advert	NOUN
crln-9478	90	18	,	,	PUNCT
crln-9478	90	19	and	and	CCONJ
crln-9478	90	20	these	these	PRON
crln-9478	90	21	have	have	AUX
crln-9478	90	22	further	far	ADV
crln-9478	90	23	extended	extend	VERB
crln-9478	90	24	the	the	DET
crln-9478	90	25	utility	utility	NOUN
crln-9478	90	26	of	of	ADP
crln-9478	90	27	facebook	facebook	PROPN
crln-9478	90	28	’s	’s	PART
crln-9478	90	29	advertising	advertising	NOUN
crln-9478	90	30	platform	platform	NOUN
crln-9478	90	31	.	.	PUNCT
crln-9478	91	1	admittedly	admittedly	ADV
crln-9478	91	2	,	,	PUNCT
crln-9478	91	3	this	this	PRON
crln-9478	91	4	is	be	AUX
crln-9478	91	5	the	the	DET
crln-9478	91	6	experience	experience	NOUN
crln-9478	91	7	of	of	ADP
crln-9478	91	8	just	just	ADV
crln-9478	91	9	one	one	NUM
crln-9478	91	10	library	library	NOUN
crln-9478	91	11	,	,	PUNCT
crln-9478	91	12	and	and	CCONJ
crln-9478	91	13	there	there	PRON
crln-9478	91	14	is	be	VERB
crln-9478	91	15	insufficient	insufficient	ADJ
crln-9478	91	16	data	datum	NOUN
crln-9478	91	17	to	to	PART
crln-9478	91	18	make	make	VERB
crln-9478	91	19	generalizable	generalizable	ADJ
crln-9478	91	20	conclusions	conclusion	NOUN
crln-9478	91	21	.	.	PUNCT
crln-9478	92	1	there	there	PRON
crln-9478	92	2	might	might	AUX
crln-9478	92	3	be	be	AUX
crln-9478	92	4	something	something	PRON
crln-9478	92	5	unique	unique	ADJ
crln-9478	92	6	about	about	ADP
crln-9478	92	7	the	the	DET
crln-9478	92	8	member	member	NOUN
crln-9478	92	9	population	population	NOUN
crln-9478	92	10	at	at	ADP
crln-9478	92	11	hkbu	hkbu	NOUN
crln-9478	92	12	that	that	PRON
crln-9478	92	13	makes	make	VERB
crln-9478	92	14	these	these	DET
crln-9478	92	15	adverts	advert	NOUN
crln-9478	92	16	effective	effective	ADJ
crln-9478	92	17	—	—	PUNCT
crln-9478	92	18	perhaps	perhaps	ADV
crln-9478	92	19	hong	hong	PROPN
crln-9478	92	20	kong	kong	PROPN
crln-9478	92	21	students	student	NOUN
crln-9478	92	22	spend	spend	VERB
crln-9478	92	23	far	far	ADV
crln-9478	92	24	more	more	ADJ
crln-9478	92	25	time	time	NOUN
crln-9478	92	26	checking	check	VERB
crln-9478	92	27	out	out	ADP
crln-9478	92	28	facebook	facebook	NOUN
crln-9478	92	29	on	on	ADP
crln-9478	92	30	their	their	PRON
crln-9478	92	31	phones	phone	NOUN
crln-9478	92	32	than	than	ADP
crln-9478	92	33	u.s	u.s	PROPN
crln-9478	92	34	.	.	PROPN
crln-9478	92	35	students	student	NOUN
crln-9478	92	36	.	.	PUNCT
crln-9478	93	1	at	at	ADP
crln-9478	93	2	the	the	DET
crln-9478	93	3	very	very	ADV
crln-9478	93	4	least	least	ADJ
crln-9478	93	5	though	though	ADV
crln-9478	93	6	,	,	PUNCT
crln-9478	93	7	these	these	DET
crln-9478	93	8	findings	finding	NOUN
crln-9478	93	9	show	show	VERB
crln-9478	93	10	that	that	SCONJ
crln-9478	93	11	it	it	PRON
crln-9478	93	12	is	be	AUX
crln-9478	93	13	possible	possible	ADJ
crln-9478	93	14	for	for	SCONJ
crln-9478	93	15	academic	academic	ADJ
crln-9478	93	16	libraries	library	NOUN
crln-9478	93	17	to	to	PART
crln-9478	93	18	make	make	VERB
crln-9478	93	19	good	good	ADJ
crln-9478	93	20	use	use	NOUN
crln-9478	93	21	of	of	ADP
crln-9478	93	22	paid	pay	VERB
crln-9478	93	23	social	social	ADJ
crln-9478	93	24	media	medium	NOUN
crln-9478	93	25	advertising	advertising	NOUN
crln-9478	93	26	.	.	PUNCT
crln-9478	94	1	hkbu	hkbu	PROPN
crln-9478	94	2	library	library	PROPN
crln-9478	94	3	’s	’s	PART
crln-9478	94	4	adverts	advert	NOUN
crln-9478	94	5	were	be	AUX
crln-9478	94	6	widely	widely	ADV
crln-9478	94	7	seen	see	VERB
crln-9478	94	8	by	by	ADP
crln-9478	94	9	our	our	PRON
crln-9478	94	10	students	student	NOUN
crln-9478	94	11	and	and	CCONJ
crln-9478	94	12	generated	generate	VERB
crln-9478	94	13	a	a	DET
crln-9478	94	14	large	large	ADJ
crln-9478	94	15	number	number	NOUN
crln-9478	94	16	of	of	ADP
crln-9478	94	17	interactions	interaction	NOUN
crln-9478	94	18	at	at	ADP
crln-9478	94	19	a	a	DET
crln-9478	94	20	low	low	ADJ
crln-9478	94	21	cost	cost	NOUN
crln-9478	94	22	.	.	PUNCT
crln-9478	95	1	facebook	facebook	PROPN
crln-9478	95	2	advertising	advertising	NOUN
crln-9478	95	3	has	have	AUX
crln-9478	95	4	worked	work	VERB
crln-9478	95	5	for	for	ADP
crln-9478	95	6	hkbu	hkbu	NOUN
crln-9478	95	7	library	library	NOUN
crln-9478	95	8	.	.	PUNCT
crln-9478	96	1	of	of	ADP
crln-9478	96	2	the	the	DET
crln-9478	96	3	seven	seven	NUM
crln-9478	96	4	government	government	NOUN
crln-9478	96	5	-	-	PUNCT
crln-9478	96	6	funded	fund	VERB
crln-9478	96	7	university	university	NOUN
crln-9478	96	8	libraries	library	NOUN
crln-9478	96	9	in	in	ADP
crln-9478	96	10	hong	hong	PROPN
crln-9478	96	11	kong	kong	PROPN
crln-9478	96	12	with	with	ADP
crln-9478	96	13	facebook	facebook	PROPN
crln-9478	96	14	pages	page	NOUN
crln-9478	96	15	,	,	PUNCT
crln-9478	96	16	hkbu	hkbu	NOUN
crln-9478	96	17	library	library	NOUN
crln-9478	96	18	ranks	rank	VERB
crln-9478	96	19	among	among	ADP
crln-9478	96	20	the	the	DET
crln-9478	96	21	smallest	small	ADJ
crln-9478	96	22	in	in	ADP
crln-9478	96	23	terms	term	NOUN
crln-9478	96	24	of	of	ADP
crln-9478	96	25	member	member	NOUN
crln-9478	96	26	population	population	NOUN
crln-9478	96	27	.	.	PUNCT
crln-9478	97	1	despite	despite	SCONJ
crln-9478	97	2	this	this	PRON
crln-9478	97	3	,	,	PUNCT
crln-9478	97	4	as	as	ADP
crln-9478	97	5	of	of	ADP
crln-9478	97	6	february	february	PROPN
crln-9478	97	7	25	25	NUM
crln-9478	97	8	,	,	PUNCT
crln-9478	97	9	2016	2016	NUM
crln-9478	97	10	,	,	PUNCT
crln-9478	97	11	hkbu	hkbu	NOUN
crln-9478	97	12	library	library	NOUN
crln-9478	97	13	has	have	AUX
crln-9478	97	14	by	by	ADP
crln-9478	97	15	far	far	ADV
crln-9478	97	16	the	the	DET
crln-9478	97	17	most	most	ADJ
crln-9478	97	18	likes	like	NOUN
crln-9478	97	19	—	—	PUNCT
crln-9478	97	20	around	around	ADV
crln-9478	97	21	1,300	1,300	NUM
crln-9478	97	22	more	more	ADJ
crln-9478	97	23	than	than	ADP
crln-9478	97	24	our	our	PRON
crln-9478	97	25	nearest	near	ADJ
crln-9478	97	26	sister	sister	NOUN
crln-9478	97	27	library	library	NOUN
crln-9478	97	28	.	.	PUNCT
crln-9478	98	1	this	this	PRON
crln-9478	98	2	is	be	AUX
crln-9478	98	3	almost	almost	ADV
crln-9478	98	4	certainly	certainly	ADV
crln-9478	98	5	due	due	ADJ
crln-9478	98	6	to	to	ADP
crln-9478	98	7	the	the	DET
crln-9478	98	8	use	use	NOUN
crln-9478	98	9	of	of	ADP
crln-9478	98	10	advertising	advertising	NOUN
crln-9478	98	11	.	.	PUNCT
crln-9478	99	1	while	while	SCONJ
crln-9478	99	2	caution	caution	NOUN
crln-9478	99	3	and	and	CCONJ
crln-9478	99	4	careful	careful	ADJ
crln-9478	99	5	planning	planning	NOUN
crln-9478	99	6	is	be	AUX
crln-9478	99	7	certainly	certainly	ADV
crln-9478	99	8	warranted	warrant	VERB
crln-9478	99	9	,	,	PUNCT
crln-9478	99	10	the	the	DET
crln-9478	99	11	use	use	NOUN
crln-9478	99	12	of	of	ADP
crln-9478	99	13	paid	pay	VERB
crln-9478	99	14	advertising	advertising	NOUN
crln-9478	99	15	to	to	PART
crln-9478	99	16	help	help	VERB
crln-9478	99	17	academic	academic	ADJ
crln-9478	99	18	libraries	library	NOUN
crln-9478	99	19	connect	connect	VERB
crln-9478	99	20	with	with	ADP
crln-9478	99	21	students	student	NOUN
crln-9478	99	22	on	on	ADP
crln-9478	99	23	the	the	DET
crln-9478	99	24	social	social	ADJ
crln-9478	99	25	media	medium	NOUN
crln-9478	99	26	platform	platform	NOUN
crln-9478	99	27	where	where	SCONJ
crln-9478	99	28	they	they	PRON
crln-9478	99	29	spend	spend	VERB
crln-9478	99	30	much	much	ADJ
crln-9478	99	31	of	of	ADP
crln-9478	99	32	their	their	PRON
crln-9478	99	33	time	time	NOUN
crln-9478	99	34	should	should	AUX
crln-9478	99	35	not	not	PART
crln-9478	99	36	be	be	AUX
crln-9478	99	37	dismissed	dismiss	VERB
crln-9478	99	38	.	.	PUNCT
crln-9478	100	1	notes	note	NOUN
crln-9478	100	2	1	1	NUM
crln-9478	100	3	.	.	PUNCT
crln-9478	100	4	scott	scott	PROPN
crln-9478	100	5	w.	w.	PROPN
crln-9478	100	6	h.	h.	PROPN
crln-9478	100	7	young	young	PROPN
crln-9478	100	8	,	,	PUNCT
crln-9478	100	9	angela	angela	PROPN
crln-9478	100	10	m.	m.	PROPN
crln-9478	100	11	tate	tate	PROPN
crln-9478	100	12	,	,	PUNCT
crln-9478	100	13	doralyn	doralyn	ADJ
crln-9478	100	14	rossman	rossman	NOUN
crln-9478	100	15	,	,	PUNCT
crln-9478	100	16	and	and	CCONJ
crln-9478	100	17	mary	mary	PROPN
crln-9478	100	18	anne	anne	PROPN
crln-9478	100	19	hansen	hansen	PROPN
crln-9478	100	20	,	,	PUNCT
crln-9478	100	21	“	"	PUNCT
crln-9478	100	22	the	the	DET
crln-9478	100	23	social	social	ADJ
crln-9478	100	24	media	media	NOUN
crln-9478	100	25	toll	toll	NOUN
crln-9478	100	26	road	road	NOUN
crln-9478	100	27	:	:	PUNCT
crln-9478	100	28	the	the	DET
crln-9478	100	29	promise	promise	NOUN
crln-9478	100	30	and	and	CCONJ
crln-9478	100	31	peril	peril	NOUN
crln-9478	100	32	of	of	ADP
crln-9478	100	33	facebook	facebook	PROPN
crln-9478	100	34	advertising	advertising	NOUN
crln-9478	100	35	,	,	PUNCT
crln-9478	100	36	”	"	PUNCT
crln-9478	100	37	college	college	PROPN
crln-9478	100	38	&	&	CCONJ
crln-9478	100	39	research	research	PROPN
crln-9478	100	40	libraries	library	NOUN
crln-9478	100	41	news	news	NOUN
crln-9478	100	42	75	75	NUM
crln-9478	100	43	,	,	PUNCT
crln-9478	100	44	no	no	INTJ
crln-9478	100	45	.	.	NOUN
crln-9478	100	46	8	8	NUM
crln-9478	100	47	(	(	PUNCT
crln-9478	100	48	2014	2014	NUM
crln-9478	100	49	):	):	PUNCT
crln-9478	100	50	427–34	427–34	NUM
crln-9478	100	51	,	,	PUNCT
crln-9478	100	52	http://	http://	PROPN
crln-9478	100	53	crln.acrl.org/content/75/8/427.full.pdf+html	crln.acrl.org/content/75/8/427.full.pdf+html	NOUN
crln-9478	100	54	.	.	PUNCT
crln-9478	101	1	2	2	X
crln-9478	101	2	.	.	PUNCT
crln-9478	101	3	“	"	PUNCT
crln-9478	101	4	facebook	facebook	PROPN
crln-9478	101	5	reports	report	VERB
crln-9478	101	6	fourth	fourth	ADJ
crln-9478	101	7	quarter	quarter	NOUN
crln-9478	101	8	and	and	CCONJ
crln-9478	101	9	full	full	ADJ
crln-9478	101	10	year	year	NOUN
crln-9478	101	11	2015	2015	NUM
crln-9478	101	12	results	result	NOUN
crln-9478	101	13	,	,	PUNCT
crln-9478	101	14	”	"	PUNCT
crln-9478	101	15	facebook	facebook	PROPN
crln-9478	101	16	,	,	PUNCT
crln-9478	101	17	inc	inc	PROPN
crln-9478	101	18	.	.	PROPN
crln-9478	101	19	,	,	PUNCT
crln-9478	101	20	january	january	PROPN
crln-9478	101	21	27	27	NUM
crln-9478	101	22	,	,	PUNCT
crln-9478	101	23	2016	2016	NUM
crln-9478	101	24	,	,	PUNCT
crln-9478	101	25	http://investor.fb.com	http://investor.fb.com	X
crln-9478	101	26	/releasedetail.cfm?releaseid=952040	/releasedetail.cfm?releaseid=952040	PUNCT
crln-9478	101	27	(	(	PUNCT
crln-9478	101	28	accessed	access	VERB
crln-9478	101	29	february	february	PROPN
crln-9478	101	30	25	25	NUM
crln-9478	101	31	,	,	PUNCT
crln-9478	101	32	2015	2015	NUM
crln-9478	101	33	)	)	PUNCT
crln-9478	101	34	.	.	PUNCT
crln-9478	102	1	3	3	X
crln-9478	102	2	.	.	X
crln-9478	102	3	young	young	PROPN
crln-9478	102	4	et	et	PROPN
crln-9478	102	5	al	al	PROPN
crln-9478	102	6	.	.	PROPN
crln-9478	102	7	,	,	PUNCT
crln-9478	102	8	“	"	PUNCT
crln-9478	102	9	the	the	DET
crln-9478	102	10	social	social	ADJ
crln-9478	102	11	media	media	NOUN
crln-9478	102	12	toll	toll	NOUN
crln-9478	102	13	road	road	NOUN
crln-9478	102	14	,	,	PUNCT
crln-9478	102	15	”	"	PUNCT
crln-9478	102	16	428	428	NUM
crln-9478	102	17	.	.	NOUN
crln-9478	102	18	4	4	X
crln-9478	102	19	.	.	X
crln-9478	102	20	ibid	ibid	NOUN
crln-9478	102	21	.	.	PUNCT
crln-9478	102	22	,	,	PUNCT
crln-9478	102	23	429–30	429–30	PROPN
crln-9478	102	24	.	.	PUNCT
crln-9478	103	1	5	5	NUM
crln-9478	103	2	.	.	X
crln-9478	103	3	ibid	ibid	NOUN
crln-9478	103	4	.	.	PUNCT
crln-9478	104	1	6	6	X
crln-9478	104	2	.	.	X
crln-9478	104	3	ibid	ibid	NOUN
crln-9478	104	4	.	.	PUNCT
crln-9478	105	1	,	,	PUNCT
crln-9478	105	2	429	429	NUM
crln-9478	105	3	7	7	NUM
crln-9478	105	4	.	.	PUNCT
crln-9478	105	5	stephen	stephen	PROPN
crln-9478	105	6	lilley	lilley	PROPN
crln-9478	105	7	,	,	PUNCT
crln-9478	105	8	frances	frances	PROPN
crln-9478	105	9	s.	s.	PROPN
crln-9478	105	10	grodzinsky	grodzinsky	PROPN
crln-9478	105	11	,	,	PUNCT
crln-9478	105	12	and	and	CCONJ
crln-9478	105	13	andra	andra	ADP
crln-9478	105	14	gumbus	gumbus	NOUN
crln-9478	105	15	,	,	PUNCT
crln-9478	105	16	“	"	PUNCT
crln-9478	105	17	revealing	reveal	VERB
crln-9478	105	18	the	the	DET
crln-9478	105	19	commercialized	commercialized	ADJ
crln-9478	105	20	and	and	CCONJ
crln-9478	105	21	compliant	compliant	ADJ
crln-9478	105	22	facebook	facebook	PROPN
crln-9478	105	23	user	user	NOUN
crln-9478	105	24	,	,	PUNCT
crln-9478	105	25	”	"	PUNCT
crln-9478	105	26	journal	journal	NOUN
crln-9478	105	27	of	of	ADP
crln-9478	105	28	information	information	NOUN
crln-9478	105	29	,	,	PUNCT
crln-9478	105	30	communication	communication	NOUN
crln-9478	105	31	and	and	CCONJ
crln-9478	105	32	ethics	ethic	NOUN
crln-9478	105	33	in	in	ADP
crln-9478	105	34	society	society	NOUN
crln-9478	105	35	10	10	NUM
crln-9478	105	36	,	,	PUNCT
crln-9478	105	37	no	no	INTJ
crln-9478	105	38	.	.	NOUN
crln-9478	105	39	2	2	NUM
crln-9478	105	40	(	(	PUNCT
crln-9478	105	41	may	may	PROPN
crln-9478	105	42	11	11	NUM
crln-9478	105	43	,	,	PUNCT
crln-9478	105	44	2012	2012	NUM
crln-9478	105	45	):	):	PUNCT
crln-9478	105	46	82–92	82–92	NUM
crln-9478	105	47	,	,	PUNCT
crln-9478	105	48	doi:10.1108/14779961211226994	doi:10.1108/14779961211226994	ADJ
crln-9478	105	49	.	.	PUNCT
crln-9478	105	50	8	8	NUM
crln-9478	105	51	.	.	PUNCT
crln-9478	106	1	“	"	PUNCT
crln-9478	106	2	privacy	privacy	NOUN
crln-9478	106	3	2.0	2.0	NUM
crln-9478	106	4	,	,	PUNCT
crln-9478	106	5	”	"	PUNCT
crln-9478	106	6	the	the	DET
crln-9478	106	7	economist	economist	NOUN
crln-9478	106	8	,	,	PUNCT
crln-9478	106	9	january	january	PROPN
crln-9478	106	10	30	30	NUM
crln-9478	106	11	,	,	PUNCT
crln-9478	106	12	2010	2010	NUM
crln-9478	106	13	,	,	PUNCT
crln-9478	106	14	s18	s18	PROPN
crln-9478	106	15	-	-	PUNCT
crln-9478	106	16	s19	s19	NOUN
crln-9478	106	17	,	,	PUNCT
crln-9478	106	18	proquest	proquest	PROPN
crln-9478	106	19	research	research	NOUN
crln-9478	106	20	library	library	NOUN
crln-9478	106	21	,	,	PUNCT
crln-9478	106	22	http://search.proquest.com	http://search.proquest.com	X
crln-9478	106	23	/docview/223980690	/docview/223980690	PUNCT
crln-9478	106	24	.	.	PUNCT