id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
cblr-2910	Vaishnav, Anish	Product Market Definition in Pharmaceutical Antitrust Cases: Evaluating Cross-Price Elasticity of Demand	2012	51	.pdf	application/pdf	17854	659	45	To the extent that anticompetitive conduct falls in neither the per se nor the quick look categories, the court must define a market.2 7 The current metric for product market definition has its roots in a footnote in Times-Picayune Publishing Co. v. United States,28 which stated that all products have substitutes, but a relevant market must exclude those products to which only a limited number of buyers will turn in the face of a moderate increase in price of the product in question-that is, products for which cross elasticity of demand is low. Since there is a relative scarcity of judicial decisions addressing product market definition in the pharmaceutical industry, consent decrees provide a major source for understanding the FTC's market definition methodology, while still leaving much information to be desired.40	cache/cblr-2910.pdf	txt/cblr-2910.txt