id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
csm-34712	Xu, Yexiaxin	Social Media Marketing Strategy in Chinese Musical Theatre Industry	2023	14	.pdf	application/pdf	5219	254	51	In an effort to help understand how the current musical theatre industry conducts social media marketing and the future development direction, this paper describes a case study which applies content analysis to examined posts on Weibo sites of five top musical theatre production companies: Seven Ages, Shanghai Culture Square, Musicals, Focustage, and Amazing Musicals. Keywords musical theatre, theatre experience, social media marketing, parasocial interaction 1.	cache/csm-34712.pdf	txt/csm-34712.txt