id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
csm-39794	Li, Anyi	Effects of Social Media on Branding ——The Rise of Creative Advertising Marketing	2024	13	.pdf	application/pdf	5261	268	48	Communication, Society and Media ISSN 2576-5388 (Print) ISSN 2576-5396 (Online) Vol. 7, No. 1, 2024 www.scholink.org/ojs/index.php/csm 15 Original Paper Effects of Social Media on Branding ——The Rise of Creative Advertising Marketing Anyi Li 1* 1 Department of Digital Media Technology, Guangzhou Vocational and Technical University of Science and Technology, Guangzhou, China * Anyi Li, Department of Digital Media Technology, Guangzhou Vocational and Technical University of Science and Technology, Guangzhou, China Received: May 5, 2024 Accepted: May 15, 2024 Online Published: May 25, 2024 doi:10.22158/csm.v7n1p15 URL: http://dx.doi.org/10.22158/csm.v7n1p15 Abstract In the Web2.0 era, social media has developed into the most compelling area in the global media industry and brought online users a fresher experience and more creative network communication application models. The Internet word of mouth formed by social media is reshaping the relationship between brands and consumers.	cache/csm-39794.pdf	txt/csm-39794.txt