id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
cana-5043	Navjot Kaur Gill	Innovative Marketing & Social Commerce: Addressing Fraud Risks in Consumer Behavior	2025	10	.pdf	application/pdf	4763	299	48	For studies presenting statistical results, meta-analysis techniques will be used to calculate effect sizes and summarize the overall impact of marketing strategies on consumer behavior, while thematic analysis will be applied to qualitative studies to identify recurring themes related to consumer fraud. The findings provide significant insights into understanding consumer purchase intentions and highlight ways to foster the growth of social commerce.	cache/cana-5043.pdf	txt/cana-5043.txt