id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
cana-5095	Rayees Ahmad Tantray	An Interplay between Social Media Marketing, Consumer Behavior and Relationship Quality: Scale Development and Validation	2025	10	.pdf	application/pdf	3462	204	39	Social media marketing factors like interaction and entertainment play pivotal roles, with interaction being the most influential. No. ICMASD (2025) 657 https://internationalpubls.com An Interplay between Social Media Marketing, Consumer Behavior and Relationship Quality: Scale Development and Validation Rayees Ahmad Tantray1, Zahid Iqbal Tantray2, Davinder Kaur1* 1Department of Management, CT University, India 2Department Of Management, GDCW, Anantnag, India Corresponding Author’s email address: drdavinder24220@ctuniversity.in Article History: Received: 12-12-2024 Revised: 25-01-2025 Accepted: 05-02-2025 Abstract: This study explores the impact of social media marketing on consumer behavior and relationship quality in India's fast-moving consumer goods (FMCG) industry.	cache/cana-5095.pdf	txt/cana-5095.txt