id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
cana-6004	Sagar Bhadange	Hyper-Personalized Marketing through AI: Predictive Consumer Behaviour and Ethical Implications	2025	5	.pdf	application/pdf	2509	132	34	The respondent says that AI powered marketing raises ethical concerns in terms of privacy and data consent with mean value 3.19, AI based marketing strategies help to understand the unsaid needs of the customers in much better way (3.17), Customers like to respond to customized marketing (3.16), Consumer ethical concern is regarding lack of transparency in AI powered marketing (3.15), Customer centric marketing fosters brand loyalty3.14Personalization improves customer engagement (3.13), and Hyper-personalized marketing leads to biased profiling (3.12). AI marketing has changed the face of attempting to predict consumer behavioral changes and for the organization of individual campaigns, trading over advanced algorithms, big data, and real-time analytics.	cache/cana-6004.pdf	txt/cana-6004.txt