id	sid	tid	token	lemma	pos
cana-3376	1	1	communications	communication	NOUN
cana-3376	1	2	on	on	ADP
cana-3376	1	3	applied	apply	VERB
cana-3376	1	4	nonlinear	nonlinear	ADJ
cana-3376	1	5	analysis	analysis	NOUN
cana-3376	1	6	issn	issn	NOUN
cana-3376	1	7	:	:	PUNCT
cana-3376	1	8	1074	1074	NUM
cana-3376	1	9	-	-	PUNCT
cana-3376	1	10	133x	133x	NUM
cana-3376	1	11	vol	vol	NOUN
cana-3376	1	12	32	32	NUM
cana-3376	1	13	no	no	NOUN
cana-3376	1	14	.	.	PUNCT
cana-3376	2	1	7s	7	NOUN
cana-3376	2	2	(	(	PUNCT
cana-3376	2	3	2025	2025	NUM
cana-3376	2	4	)	)	PUNCT
cana-3376	2	5	180	180	NUM
cana-3376	2	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-3376	2	7	enhancing	enhance	VERB
cana-3376	2	8	sales	sale	NOUN
cana-3376	2	9	performance	performance	NOUN
cana-3376	2	10	in	in	ADP
cana-3376	2	11	henan	henan	PROPN
cana-3376	2	12	’s	’s	PART
cana-3376	2	13	media	medium	NOUN
cana-3376	2	14	industry	industry	NOUN
cana-3376	2	15	through	through	ADP
cana-3376	2	16	the	the	DET
cana-3376	2	17	synergy	synergy	NOUN
cana-3376	2	18	of	of	ADP
cana-3376	2	19	digital	digital	ADJ
cana-3376	2	20	marketing	marketing	NOUN
cana-3376	2	21	and	and	CCONJ
cana-3376	2	22	ai	ai	VERB
cana-3376	2	23	1zhao	1zhao	NUM
cana-3376	2	24	weiguang	weiguang	NOUN
cana-3376	2	25	,	,	PUNCT
cana-3376	2	26	2johar	2johar	NUM
cana-3376	2	27	mgm	mgm	PROPN
cana-3376	2	28	,	,	PUNCT
cana-3376	2	29	2ali	2ali	NUM
cana-3376	2	30	khatibi	khatibi	NOUN
cana-3376	2	31	,	,	PUNCT
cana-3376	2	32	2jacquline	2jacquline	NUM
cana-3376	2	33	tham	tham	VERB
cana-3376	2	34	,	,	PUNCT
cana-3376	2	35	2s	2s	PROPN
cana-3376	2	36	.	.	PUNCT
cana-3376	2	37	m.	m.	NOUN
cana-3376	2	38	ferdous	ferdous	ADJ
cana-3376	2	39	azam	azam	PROPN
cana-3376	2	40	1office	1office	NUM
cana-3376	2	41	of	of	ADP
cana-3376	2	42	international	international	ADJ
cana-3376	2	43	exchange	exchange	NOUN
cana-3376	2	44	,	,	PUNCT
cana-3376	2	45	shangqiu	shangqiu	ADJ
cana-3376	2	46	normal	normal	ADJ
cana-3376	2	47	university	university	NOUN
cana-3376	2	48	,	,	PUNCT
cana-3376	2	49	no.55	no.55	PROPN
cana-3376	2	50	,	,	PUNCT
cana-3376	2	51	pingyuan	pingyuan	ADJ
cana-3376	2	52	middle	middle	PROPN
cana-3376	2	53	road	road	PROPN
cana-3376	2	54	,	,	PUNCT
cana-3376	2	55	shangqiu	shangqiu	ADJ
cana-3376	2	56	,	,	PUNCT
cana-3376	2	57	henan	henan	PROPN
cana-3376	2	58	,	,	PUNCT
cana-3376	2	59	china	china	PROPN
cana-3376	2	60	2postgraduate	2postgraduate	NUM
cana-3376	2	61	centre	centre	NOUN
cana-3376	2	62	,	,	PUNCT
cana-3376	2	63	management	management	NOUN
cana-3376	2	64	and	and	CCONJ
cana-3376	2	65	science	science	NOUN
cana-3376	2	66	university	university	PROPN
cana-3376	2	67	(	(	PUNCT
cana-3376	2	68	msu	msu	PROPN
cana-3376	2	69	)	)	PUNCT
cana-3376	2	70	,	,	PUNCT
cana-3376	2	71	university	university	NOUN
cana-3376	2	72	drive	drive	NOUN
cana-3376	2	73	,	,	PUNCT
cana-3376	2	74	off	off	ADP
cana-3376	2	75	persiaran	persiaran	NOUN
cana-3376	2	76	olahraga	olahraga	NOUN
cana-3376	2	77	,	,	PUNCT
cana-3376	2	78	40100	40100	NUM
cana-3376	2	79	shah	shah	PROPN
cana-3376	2	80	alam	alam	PROPN
cana-3376	2	81	,	,	PUNCT
cana-3376	2	82	selangor	selangor	PROPN
cana-3376	2	83	article	article	PROPN
cana-3376	2	84	history	history	NOUN
cana-3376	2	85	:	:	PUNCT
cana-3376	2	86	received	receive	VERB
cana-3376	2	87	:	:	PUNCT
cana-3376	2	88	23	23	NUM
cana-3376	2	89	-	-	SYM
cana-3376	2	90	10	10	NUM
cana-3376	2	91	-	-	PUNCT
cana-3376	2	92	2024	2024	NUM
cana-3376	2	93	revised	revise	VERB
cana-3376	2	94	:	:	PUNCT
cana-3376	2	95	06	06	NUM
cana-3376	2	96	-	-	SYM
cana-3376	2	97	11	11	NUM
cana-3376	2	98	-	-	PUNCT
cana-3376	2	99	2024	2024	NUM
cana-3376	2	100	accepted	accept	VERB
cana-3376	2	101	:	:	PUNCT
cana-3376	2	102	14	14	NUM
cana-3376	2	103	-	-	SYM
cana-3376	2	104	12	12	NUM
cana-3376	2	105	-	-	PUNCT
cana-3376	2	106	2024	2024	NUM
cana-3376	2	107	abstract	abstract	NOUN
cana-3376	2	108	:	:	PUNCT
cana-3376	2	109	this	this	DET
cana-3376	2	110	study	study	NOUN
cana-3376	2	111	examines	examine	VERB
cana-3376	2	112	how	how	SCONJ
cana-3376	2	113	digital	digital	ADJ
cana-3376	2	114	marketing	marketing	NOUN
cana-3376	2	115	and	and	CCONJ
cana-3376	2	116	artificial	artificial	ADJ
cana-3376	2	117	intelligence	intelligence	NOUN
cana-3376	2	118	(	(	PUNCT
cana-3376	2	119	ai	ai	NOUN
cana-3376	2	120	)	)	PUNCT
cana-3376	2	121	can	can	AUX
cana-3376	2	122	improve	improve	VERB
cana-3376	2	123	sales	sale	NOUN
cana-3376	2	124	performance	performance	NOUN
cana-3376	2	125	in	in	ADP
cana-3376	2	126	the	the	DET
cana-3376	2	127	media	medium	NOUN
cana-3376	2	128	industry	industry	NOUN
cana-3376	2	129	of	of	ADP
cana-3376	2	130	henan	henan	PROPN
cana-3376	2	131	province	province	PROPN
cana-3376	2	132	,	,	PUNCT
cana-3376	2	133	china	china	PROPN
cana-3376	2	134	.	.	PUNCT
cana-3376	3	1	as	as	SCONJ
cana-3376	3	2	the	the	DET
cana-3376	3	3	market	market	NOUN
cana-3376	3	4	undergoes	undergo	VERB
cana-3376	3	5	rapid	rapid	ADJ
cana-3376	3	6	digital	digital	ADJ
cana-3376	3	7	transformation	transformation	NOUN
cana-3376	3	8	,	,	PUNCT
cana-3376	3	9	understanding	understand	VERB
cana-3376	3	10	the	the	DET
cana-3376	3	11	role	role	NOUN
cana-3376	3	12	of	of	ADP
cana-3376	3	13	these	these	DET
cana-3376	3	14	technologies	technology	NOUN
cana-3376	3	15	in	in	ADP
cana-3376	3	16	driving	drive	VERB
cana-3376	3	17	sales	sale	NOUN
cana-3376	3	18	is	be	AUX
cana-3376	3	19	crucial	crucial	ADJ
cana-3376	3	20	for	for	ADP
cana-3376	3	21	maintaining	maintain	VERB
cana-3376	3	22	competitiveness	competitiveness	NOUN
cana-3376	3	23	.	.	PUNCT
cana-3376	4	1	the	the	DET
cana-3376	4	2	research	research	NOUN
cana-3376	4	3	explores	explore	VERB
cana-3376	4	4	three	three	NUM
cana-3376	4	5	main	main	ADJ
cana-3376	4	6	areas	area	NOUN
cana-3376	4	7	:	:	PUNCT
cana-3376	4	8	the	the	DET
cana-3376	4	9	impact	impact	NOUN
cana-3376	4	10	of	of	ADP
cana-3376	4	11	digital	digital	ADJ
cana-3376	4	12	marketing	marketing	NOUN
cana-3376	4	13	and	and	CCONJ
cana-3376	4	14	ai	ai	VERB
cana-3376	4	15	on	on	ADP
cana-3376	4	16	sales	sale	NOUN
cana-3376	4	17	performance	performance	NOUN
cana-3376	4	18	,	,	PUNCT
cana-3376	4	19	employee	employee	NOUN
cana-3376	4	20	perceptions	perception	NOUN
cana-3376	4	21	of	of	ADP
cana-3376	4	22	these	these	DET
cana-3376	4	23	technologies	technology	NOUN
cana-3376	4	24	,	,	PUNCT
cana-3376	4	25	and	and	CCONJ
cana-3376	4	26	the	the	DET
cana-3376	4	27	interaction	interaction	NOUN
cana-3376	4	28	between	between	ADP
cana-3376	4	29	digital	digital	ADJ
cana-3376	4	30	marketing	marketing	NOUN
cana-3376	4	31	and	and	CCONJ
cana-3376	4	32	ai	ai	VERB
cana-3376	4	33	in	in	ADP
cana-3376	4	34	enhancing	enhance	VERB
cana-3376	4	35	sales	sale	NOUN
cana-3376	4	36	outcomes	outcome	NOUN
cana-3376	4	37	.	.	PUNCT
cana-3376	5	1	data	datum	NOUN
cana-3376	5	2	was	be	AUX
cana-3376	5	3	gathered	gather	VERB
cana-3376	5	4	from	from	ADP
cana-3376	5	5	240	240	NUM
cana-3376	5	6	participants	participant	NOUN
cana-3376	5	7	using	use	VERB
cana-3376	5	8	a	a	DET
cana-3376	5	9	structured	structured	ADJ
cana-3376	5	10	questionnaire	questionnaire	NOUN
cana-3376	5	11	distributed	distribute	VERB
cana-3376	5	12	via	via	ADP
cana-3376	5	13	jotform	jotform	NOUN
cana-3376	5	14	and	and	CCONJ
cana-3376	5	15	popular	popular	ADJ
cana-3376	5	16	chinese	chinese	ADJ
cana-3376	5	17	social	social	ADJ
cana-3376	5	18	media	medium	NOUN
cana-3376	5	19	platforms	platform	NOUN
cana-3376	5	20	.	.	PUNCT
cana-3376	6	1	the	the	DET
cana-3376	6	2	demographic	demographic	ADJ
cana-3376	6	3	analysis	analysis	NOUN
cana-3376	6	4	revealed	reveal	VERB
cana-3376	6	5	that	that	SCONJ
cana-3376	6	6	74.2	74.2	NUM
cana-3376	6	7	%	%	NOUN
cana-3376	6	8	of	of	ADP
cana-3376	6	9	respondents	respondent	NOUN
cana-3376	6	10	were	be	AUX
cana-3376	6	11	female	female	ADJ
cana-3376	6	12	,	,	PUNCT
cana-3376	6	13	with	with	ADP
cana-3376	6	14	48.3	48.3	NUM
cana-3376	6	15	%	%	NOUN
cana-3376	6	16	aged	age	VERB
cana-3376	6	17	between	between	ADP
cana-3376	6	18	30	30	NUM
cana-3376	6	19	-	-	SYM
cana-3376	6	20	39	39	NUM
cana-3376	6	21	years	year	NOUN
cana-3376	6	22	.	.	PUNCT
cana-3376	7	1	various	various	ADJ
cana-3376	7	2	statistical	statistical	ADJ
cana-3376	7	3	methods	method	NOUN
cana-3376	7	4	,	,	PUNCT
cana-3376	7	5	including	include	VERB
cana-3376	7	6	normality	normality	NOUN
cana-3376	7	7	tests	test	NOUN
cana-3376	7	8	,	,	PUNCT
cana-3376	7	9	descriptive	descriptive	ADJ
cana-3376	7	10	analysis	analysis	NOUN
cana-3376	7	11	,	,	PUNCT
cana-3376	7	12	t	t	NOUN
cana-3376	7	13	-	-	PUNCT
cana-3376	7	14	tests	test	NOUN
cana-3376	7	15	,	,	PUNCT
cana-3376	7	16	and	and	CCONJ
cana-3376	7	17	bivariate	bivariate	ADJ
cana-3376	7	18	correlation	correlation	NOUN
cana-3376	7	19	,	,	PUNCT
cana-3376	7	20	were	be	AUX
cana-3376	7	21	applied	apply	VERB
cana-3376	7	22	to	to	PART
cana-3376	7	23	ensure	ensure	VERB
cana-3376	7	24	the	the	DET
cana-3376	7	25	reliability	reliability	NOUN
cana-3376	7	26	and	and	CCONJ
cana-3376	7	27	validity	validity	NOUN
cana-3376	7	28	of	of	ADP
cana-3376	7	29	the	the	DET
cana-3376	7	30	data	datum	NOUN
cana-3376	7	31	.	.	PUNCT
cana-3376	8	1	the	the	DET
cana-3376	8	2	normality	normality	NOUN
cana-3376	8	3	test	test	NOUN
cana-3376	8	4	indicated	indicate	VERB
cana-3376	8	5	well	well	ADV
cana-3376	8	6	-	-	PUNCT
cana-3376	8	7	distributed	distribute	VERB
cana-3376	8	8	data	datum	NOUN
cana-3376	8	9	,	,	PUNCT
cana-3376	8	10	while	while	SCONJ
cana-3376	8	11	descriptive	descriptive	ADJ
cana-3376	8	12	analysis	analysis	NOUN
cana-3376	8	13	showed	show	VERB
cana-3376	8	14	high	high	ADJ
cana-3376	8	15	mean	mean	NOUN
cana-3376	8	16	scores	score	NOUN
cana-3376	8	17	,	,	PUNCT
cana-3376	8	18	reflecting	reflect	VERB
cana-3376	8	19	a	a	DET
cana-3376	8	20	strong	strong	ADJ
cana-3376	8	21	understanding	understanding	NOUN
cana-3376	8	22	of	of	ADP
cana-3376	8	23	the	the	DET
cana-3376	8	24	survey	survey	NOUN
cana-3376	8	25	items	item	NOUN
cana-3376	8	26	.	.	PUNCT
cana-3376	9	1	the	the	DET
cana-3376	9	2	t	t	PROPN
cana-3376	9	3	-	-	PUNCT
cana-3376	9	4	test	test	NOUN
cana-3376	9	5	found	find	VERB
cana-3376	9	6	no	no	DET
cana-3376	9	7	significant	significant	ADJ
cana-3376	9	8	difference	difference	NOUN
cana-3376	9	9	in	in	ADP
cana-3376	9	10	the	the	DET
cana-3376	9	11	impact	impact	NOUN
cana-3376	9	12	of	of	ADP
cana-3376	9	13	digital	digital	ADJ
cana-3376	9	14	marketing	marketing	NOUN
cana-3376	9	15	and	and	CCONJ
cana-3376	9	16	ai	ai	VERB
cana-3376	9	17	on	on	ADP
cana-3376	9	18	sales	sale	NOUN
cana-3376	9	19	performance	performance	NOUN
cana-3376	9	20	,	,	PUNCT
cana-3376	9	21	suggesting	suggest	VERB
cana-3376	9	22	equal	equal	ADJ
cana-3376	9	23	contributions	contribution	NOUN
cana-3376	9	24	of	of	ADP
cana-3376	9	25	both	both	DET
cana-3376	9	26	technologies	technology	NOUN
cana-3376	9	27	.	.	PUNCT
cana-3376	10	1	the	the	DET
cana-3376	10	2	bivariate	bivariate	ADJ
cana-3376	10	3	correlation	correlation	NOUN
cana-3376	10	4	revealed	reveal	VERB
cana-3376	10	5	a	a	DET
cana-3376	10	6	moderate	moderate	ADJ
cana-3376	10	7	positive	positive	ADJ
cana-3376	10	8	relationship	relationship	NOUN
cana-3376	10	9	between	between	ADP
cana-3376	10	10	digital	digital	ADJ
cana-3376	10	11	marketing	marketing	NOUN
cana-3376	10	12	and	and	CCONJ
cana-3376	10	13	ai	ai	VERB
cana-3376	10	14	,	,	PUNCT
cana-3376	10	15	highlighting	highlight	VERB
cana-3376	10	16	their	their	PRON
cana-3376	10	17	complementary	complementary	ADJ
cana-3376	10	18	roles	role	NOUN
cana-3376	10	19	in	in	ADP
cana-3376	10	20	boosting	boost	VERB
cana-3376	10	21	sales	sale	NOUN
cana-3376	10	22	.	.	PUNCT
cana-3376	11	1	a	a	DET
cana-3376	11	2	cronbach	cronbach	NOUN
cana-3376	11	3	’s	’s	PART
cana-3376	11	4	alpha	alpha	NOUN
cana-3376	11	5	value	value	NOUN
cana-3376	11	6	of	of	ADP
cana-3376	11	7	0.94	0.94	NUM
cana-3376	11	8	confirmed	confirm	VERB
cana-3376	11	9	the	the	DET
cana-3376	11	10	high	high	ADJ
cana-3376	11	11	internal	internal	ADJ
cana-3376	11	12	consistency	consistency	NOUN
cana-3376	11	13	of	of	ADP
cana-3376	11	14	the	the	DET
cana-3376	11	15	data	datum	NOUN
cana-3376	11	16	.	.	PUNCT
cana-3376	12	1	the	the	DET
cana-3376	12	2	study	study	NOUN
cana-3376	12	3	concludes	conclude	VERB
cana-3376	12	4	that	that	SCONJ
cana-3376	12	5	integrating	integrate	VERB
cana-3376	12	6	digital	digital	ADJ
cana-3376	12	7	marketing	marketing	NOUN
cana-3376	12	8	and	and	CCONJ
cana-3376	12	9	ai	ai	VERB
cana-3376	12	10	into	into	ADP
cana-3376	12	11	a	a	DET
cana-3376	12	12	unified	unified	ADJ
cana-3376	12	13	strategy	strategy	NOUN
cana-3376	12	14	is	be	AUX
cana-3376	12	15	critical	critical	ADJ
cana-3376	12	16	for	for	SCONJ
cana-3376	12	17	media	medium	NOUN
cana-3376	12	18	organizations	organization	NOUN
cana-3376	12	19	to	to	PART
cana-3376	12	20	optimize	optimize	VERB
cana-3376	12	21	their	their	PRON
cana-3376	12	22	sales	sale	NOUN
cana-3376	12	23	performance	performance	NOUN
cana-3376	12	24	.	.	PUNCT
cana-3376	13	1	it	it	PRON
cana-3376	13	2	underscores	underscore	VERB
cana-3376	13	3	the	the	DET
cana-3376	13	4	need	need	NOUN
cana-3376	13	5	for	for	ADP
cana-3376	13	6	innovation	innovation	NOUN
cana-3376	13	7	and	and	CCONJ
cana-3376	13	8	healthy	healthy	ADJ
cana-3376	13	9	competition	competition	NOUN
cana-3376	13	10	within	within	ADP
cana-3376	13	11	media	medium	NOUN
cana-3376	13	12	networks	network	NOUN
cana-3376	13	13	to	to	PART
cana-3376	13	14	drive	drive	VERB
cana-3376	13	15	digital	digital	ADJ
cana-3376	13	16	transformation	transformation	NOUN
cana-3376	13	17	.	.	PUNCT
cana-3376	14	1	future	future	ADJ
cana-3376	14	2	research	research	NOUN
cana-3376	14	3	should	should	AUX
cana-3376	14	4	investigate	investigate	VERB
cana-3376	14	5	the	the	DET
cana-3376	14	6	relationship	relationship	NOUN
cana-3376	14	7	between	between	ADP
cana-3376	14	8	innovative	innovative	ADJ
cana-3376	14	9	marketing	marketing	NOUN
cana-3376	14	10	strategies	strategy	NOUN
cana-3376	14	11	and	and	CCONJ
cana-3376	14	12	sales	sale	NOUN
cana-3376	14	13	performance	performance	NOUN
cana-3376	14	14	in	in	ADP
cana-3376	14	15	non	non	ADJ
cana-3376	14	16	-	-	ADJ
cana-3376	14	17	western	western	ADJ
cana-3376	14	18	contexts	contexts	NOUN
cana-3376	14	19	.	.	PUNCT
cana-3376	15	1	keywords	keyword	NOUN
cana-3376	15	2	:	:	PUNCT
cana-3376	15	3	digital	digital	ADJ
cana-3376	15	4	marketing	marketing	NOUN
cana-3376	15	5	,	,	PUNCT
cana-3376	15	6	artificial	artificial	ADJ
cana-3376	15	7	intelligence	intelligence	NOUN
cana-3376	15	8	,	,	PUNCT
cana-3376	15	9	sales	sale	NOUN
cana-3376	15	10	performance	performance	NOUN
cana-3376	15	11	,	,	PUNCT
cana-3376	15	12	media	medium	NOUN
cana-3376	15	13	industry	industry	NOUN
cana-3376	15	14	,	,	PUNCT
cana-3376	15	15	china	china	PROPN
cana-3376	15	16	introduction	introduction	NOUN
cana-3376	15	17	the	the	DET
cana-3376	15	18	media	medium	NOUN
cana-3376	15	19	industry	industry	NOUN
cana-3376	15	20	,	,	PUNCT
cana-3376	15	21	as	as	ADP
cana-3376	15	22	an	an	DET
cana-3376	15	23	essential	essential	ADJ
cana-3376	15	24	part	part	NOUN
cana-3376	15	25	of	of	ADP
cana-3376	15	26	the	the	DET
cana-3376	15	27	social	social	ADJ
cana-3376	15	28	system	system	NOUN
cana-3376	15	29	,	,	PUNCT
cana-3376	15	30	plays	play	VERB
cana-3376	15	31	a	a	DET
cana-3376	15	32	crucial	crucial	ADJ
cana-3376	15	33	role	role	NOUN
cana-3376	15	34	in	in	ADP
cana-3376	15	35	disseminating	disseminate	VERB
cana-3376	15	36	information	information	NOUN
cana-3376	15	37	and	and	CCONJ
cana-3376	15	38	shaping	shape	VERB
cana-3376	15	39	public	public	ADJ
cana-3376	15	40	discourse	discourse	NOUN
cana-3376	15	41	.	.	PUNCT
cana-3376	16	1	however	however	ADV
cana-3376	16	2	,	,	PUNCT
cana-3376	16	3	the	the	DET
cana-3376	16	4	rapid	rapid	ADJ
cana-3376	16	5	technological	technological	ADJ
cana-3376	16	6	advancements	advancement	NOUN
cana-3376	16	7	driving	drive	VERB
cana-3376	16	8	societal	societal	ADJ
cana-3376	16	9	evolution	evolution	NOUN
cana-3376	16	10	have	have	AUX
cana-3376	16	11	necessitated	necessitate	VERB
cana-3376	16	12	continuous	continuous	ADJ
cana-3376	16	13	adaptation	adaptation	NOUN
cana-3376	16	14	within	within	ADP
cana-3376	16	15	media	medium	NOUN
cana-3376	16	16	organizations	organization	NOUN
cana-3376	16	17	.	.	PUNCT
cana-3376	17	1	to	to	PART
cana-3376	17	2	stay	stay	VERB
cana-3376	17	3	relevant	relevant	ADJ
cana-3376	17	4	and	and	CCONJ
cana-3376	17	5	effective	effective	ADJ
cana-3376	17	6	in	in	ADP
cana-3376	17	7	this	this	DET
cana-3376	17	8	ever	ever	ADV
cana-3376	17	9	-	-	PUNCT
cana-3376	17	10	evolving	evolve	VERB
cana-3376	17	11	environment	environment	NOUN
cana-3376	17	12	,	,	PUNCT
cana-3376	17	13	media	medium	NOUN
cana-3376	17	14	organizations	organization	NOUN
cana-3376	17	15	must	must	AUX
cana-3376	17	16	embrace	embrace	VERB
cana-3376	17	17	innovative	innovative	ADJ
cana-3376	17	18	communication	communication	NOUN
cana-3376	17	19	methods	method	NOUN
cana-3376	17	20	and	and	CCONJ
cana-3376	17	21	evolve	evolve	VERB
cana-3376	17	22	their	their	PRON
cana-3376	17	23	strategies	strategy	NOUN
cana-3376	17	24	to	to	PART
cana-3376	17	25	align	align	VERB
cana-3376	17	26	with	with	ADP
cana-3376	17	27	changing	change	VERB
cana-3376	17	28	societal	societal	ADJ
cana-3376	17	29	needs	need	NOUN
cana-3376	17	30	and	and	CCONJ
cana-3376	17	31	technological	technological	ADJ
cana-3376	17	32	innovations	innovation	NOUN
cana-3376	17	33	(	(	PUNCT
cana-3376	17	34	tham	tham	PROPN
cana-3376	17	35	et	et	PROPN
cana-3376	17	36	al	al	PROPN
cana-3376	17	37	.	.	PROPN
cana-3376	17	38	,	,	PUNCT
cana-3376	17	39	2017	2017	NUM
cana-3376	17	40	;	;	PUNCT
cana-3376	17	41	pambreni	pambreni	PROPN
cana-3376	17	42	et	et	PROPN
cana-3376	17	43	al	al	PROPN
cana-3376	17	44	.	.	PROPN
cana-3376	17	45	,	,	PUNCT
cana-3376	17	46	2019	2019	NUM
cana-3376	17	47	;	;	PUNCT
cana-3376	17	48	herath	herath	PROPN
cana-3376	17	49	et	et	PROPN
cana-3376	17	50	al	al	PROPN
cana-3376	17	51	.	.	PROPN
cana-3376	17	52	,	,	PUNCT
cana-3376	17	53	2023	2023	NUM
cana-3376	17	54	)	)	PUNCT
cana-3376	17	55	.	.	PUNCT
cana-3376	18	1	one	one	NUM
cana-3376	18	2	notable	notable	ADJ
cana-3376	18	3	trend	trend	NOUN
cana-3376	18	4	emerging	emerge	VERB
cana-3376	18	5	in	in	ADP
cana-3376	18	6	the	the	DET
cana-3376	18	7	media	medium	NOUN
cana-3376	18	8	landscape	landscape	NOUN
cana-3376	18	9	is	be	AUX
cana-3376	18	10	media	medium	NOUN
cana-3376	18	11	convergence	convergence	NOUN
cana-3376	18	12	,	,	PUNCT
cana-3376	18	13	characterized	characterize	VERB
cana-3376	18	14	by	by	ADP
cana-3376	18	15	the	the	DET
cana-3376	18	16	integration	integration	NOUN
cana-3376	18	17	of	of	ADP
cana-3376	18	18	various	various	ADJ
cana-3376	18	19	platforms	platform	NOUN
cana-3376	18	20	such	such	ADJ
cana-3376	18	21	as	as	ADP
cana-3376	18	22	newspapers	newspaper	NOUN
cana-3376	18	23	,	,	PUNCT
cana-3376	18	24	radio	radio	NOUN
cana-3376	18	25	,	,	PUNCT
cana-3376	18	26	television	television	NOUN
cana-3376	18	27	,	,	PUNCT
cana-3376	18	28	mobile	mobile	ADJ
cana-3376	18	29	phones	phone	NOUN
cana-3376	18	30	,	,	PUNCT
cana-3376	18	31	and	and	CCONJ
cana-3376	18	32	the	the	DET
cana-3376	18	33	internet	internet	NOUN
cana-3376	18	34	.	.	PUNCT
cana-3376	19	1	this	this	DET
cana-3376	19	2	communications	communication	NOUN
cana-3376	19	3	on	on	ADP
cana-3376	19	4	applied	apply	VERB
cana-3376	19	5	nonlinear	nonlinear	ADJ
cana-3376	19	6	analysis	analysis	NOUN
cana-3376	19	7	issn	issn	NOUN
cana-3376	19	8	:	:	PUNCT
cana-3376	19	9	1074	1074	NUM
cana-3376	19	10	-	-	PUNCT
cana-3376	19	11	133x	133x	NUM
cana-3376	19	12	vol	vol	NOUN
cana-3376	19	13	32	32	NUM
cana-3376	19	14	no	no	NOUN
cana-3376	19	15	.	.	PUNCT
cana-3376	20	1	7s	7	NOUN
cana-3376	20	2	(	(	PUNCT
cana-3376	20	3	2025	2025	NUM
cana-3376	20	4	)	)	PUNCT
cana-3376	20	5	181	181	NUM
cana-3376	20	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-3376	20	7	convergence	convergence	NOUN
cana-3376	20	8	marks	mark	VERB
cana-3376	20	9	a	a	DET
cana-3376	20	10	shift	shift	NOUN
cana-3376	20	11	from	from	ADP
cana-3376	20	12	competitive	competitive	ADJ
cana-3376	20	13	relationships	relationship	NOUN
cana-3376	20	14	between	between	ADP
cana-3376	20	15	these	these	DET
cana-3376	20	16	platforms	platform	NOUN
cana-3376	20	17	to	to	ADP
cana-3376	20	18	collaborative	collaborative	ADJ
cana-3376	20	19	alliances	alliance	NOUN
cana-3376	20	20	(	(	PUNCT
cana-3376	20	21	udriyah	udriyah	NOUN
cana-3376	20	22	et	et	PROPN
cana-3376	20	23	al	al	PROPN
cana-3376	20	24	.	.	PROPN
cana-3376	20	25	,	,	PUNCT
cana-3376	20	26	2019	2019	NUM
cana-3376	20	27	;	;	PUNCT
cana-3376	20	28	horani	horani	X
cana-3376	20	29	et	et	PROPN
cana-3376	20	30	al	al	PROPN
cana-3376	20	31	.	.	PROPN
cana-3376	20	32	,	,	PUNCT
cana-3376	20	33	2023	2023	NUM
cana-3376	20	34	)	)	PUNCT
cana-3376	20	35	.	.	PUNCT
cana-3376	21	1	media	medium	NOUN
cana-3376	21	2	convergence	convergence	NOUN
cana-3376	21	3	represents	represent	VERB
cana-3376	21	4	a	a	DET
cana-3376	21	5	significant	significant	ADJ
cana-3376	21	6	transformation	transformation	NOUN
cana-3376	21	7	in	in	ADP
cana-3376	21	8	how	how	SCONJ
cana-3376	21	9	information	information	NOUN
cana-3376	21	10	is	be	AUX
cana-3376	21	11	produced	produce	VERB
cana-3376	21	12	,	,	PUNCT
cana-3376	21	13	distributed	distribute	VERB
cana-3376	21	14	,	,	PUNCT
cana-3376	21	15	and	and	CCONJ
cana-3376	21	16	consumed	consume	VERB
cana-3376	21	17	,	,	PUNCT
cana-3376	21	18	transcending	transcend	VERB
cana-3376	21	19	traditional	traditional	ADJ
cana-3376	21	20	boundaries	boundary	NOUN
cana-3376	21	21	and	and	CCONJ
cana-3376	21	22	reshaping	reshape	VERB
cana-3376	21	23	the	the	DET
cana-3376	21	24	media	medium	NOUN
cana-3376	21	25	ecosystem	ecosystem	NOUN
cana-3376	21	26	.	.	PUNCT
cana-3376	22	1	while	while	SCONJ
cana-3376	22	2	the	the	DET
cana-3376	22	3	concept	concept	NOUN
cana-3376	22	4	of	of	ADP
cana-3376	22	5	media	medium	NOUN
cana-3376	22	6	convergence	convergence	NOUN
cana-3376	22	7	is	be	AUX
cana-3376	22	8	now	now	ADV
cana-3376	22	9	widely	widely	ADV
cana-3376	22	10	recognized	recognize	VERB
cana-3376	22	11	,	,	PUNCT
cana-3376	22	12	its	its	PRON
cana-3376	22	13	foundational	foundational	ADJ
cana-3376	22	14	elements	element	NOUN
cana-3376	22	15	have	have	AUX
cana-3376	22	16	been	be	AUX
cana-3376	22	17	emerging	emerge	VERB
cana-3376	22	18	in	in	ADP
cana-3376	22	19	various	various	ADJ
cana-3376	22	20	countries	country	NOUN
cana-3376	22	21	and	and	CCONJ
cana-3376	22	22	industries	industry	NOUN
cana-3376	22	23	for	for	ADP
cana-3376	22	24	some	some	DET
cana-3376	22	25	time	time	NOUN
cana-3376	22	26	.	.	PUNCT
cana-3376	23	1	today	today	NOUN
cana-3376	23	2	,	,	PUNCT
cana-3376	23	3	media	medium	NOUN
cana-3376	23	4	convergence	convergence	NOUN
cana-3376	23	5	has	have	AUX
cana-3376	23	6	moved	move	VERB
cana-3376	23	7	from	from	ADP
cana-3376	23	8	being	be	AUX
cana-3376	23	9	a	a	DET
cana-3376	23	10	theoretical	theoretical	ADJ
cana-3376	23	11	idea	idea	NOUN
cana-3376	23	12	to	to	ADP
cana-3376	23	13	a	a	DET
cana-3376	23	14	practical	practical	ADJ
cana-3376	23	15	reality	reality	NOUN
cana-3376	23	16	,	,	PUNCT
cana-3376	23	17	becoming	become	VERB
cana-3376	23	18	a	a	DET
cana-3376	23	19	central	central	ADJ
cana-3376	23	20	feature	feature	NOUN
cana-3376	23	21	of	of	ADP
cana-3376	23	22	modern	modern	ADJ
cana-3376	23	23	media	medium	NOUN
cana-3376	23	24	development	development	NOUN
cana-3376	23	25	(	(	PUNCT
cana-3376	23	26	wulandari	wulandari	X
cana-3376	23	27	et	et	PROPN
cana-3376	23	28	al	al	PROPN
cana-3376	23	29	.	.	PROPN
cana-3376	23	30	,	,	PUNCT
cana-3376	23	31	2023	2023	NUM
cana-3376	23	32	;	;	PUNCT
cana-3376	23	33	ranawaka	ranawaka	PROPN
cana-3376	23	34	et	et	PROPN
cana-3376	23	35	al	al	PROPN
cana-3376	23	36	.	.	PROPN
cana-3376	23	37	,	,	PUNCT
cana-3376	23	38	2023	2023	NUM
cana-3376	23	39	)	)	PUNCT
cana-3376	23	40	.	.	PUNCT
cana-3376	24	1	the	the	DET
cana-3376	24	2	transformation	transformation	NOUN
cana-3376	24	3	of	of	ADP
cana-3376	24	4	traditional	traditional	ADJ
cana-3376	24	5	platforms	platform	NOUN
cana-3376	24	6	like	like	ADP
cana-3376	24	7	newspapers	newspaper	NOUN
cana-3376	24	8	,	,	PUNCT
cana-3376	24	9	radio	radio	NOUN
cana-3376	24	10	,	,	PUNCT
cana-3376	24	11	and	and	CCONJ
cana-3376	24	12	television	television	NOUN
cana-3376	24	13	,	,	PUNCT
cana-3376	24	14	alongside	alongside	ADP
cana-3376	24	15	the	the	DET
cana-3376	24	16	proliferation	proliferation	NOUN
cana-3376	24	17	of	of	ADP
cana-3376	24	18	digital	digital	ADJ
cana-3376	24	19	platforms	platform	NOUN
cana-3376	24	20	such	such	ADJ
cana-3376	24	21	as	as	ADP
cana-3376	24	22	the	the	DET
cana-3376	24	23	internet	internet	NOUN
cana-3376	24	24	and	and	CCONJ
cana-3376	24	25	smartphones	smartphone	NOUN
cana-3376	24	26	,	,	PUNCT
cana-3376	24	27	has	have	VERB
cana-3376	24	28	positioned	position	VERB
cana-3376	24	29	media	medium	NOUN
cana-3376	24	30	convergence	convergence	NOUN
cana-3376	24	31	as	as	ADP
cana-3376	24	32	a	a	DET
cana-3376	24	33	defining	define	VERB
cana-3376	24	34	characteristic	characteristic	NOUN
cana-3376	24	35	of	of	ADP
cana-3376	24	36	contemporary	contemporary	ADJ
cana-3376	24	37	media	medium	NOUN
cana-3376	24	38	phenomena	phenomenon	NOUN
cana-3376	24	39	.	.	PUNCT
cana-3376	25	1	despite	despite	SCONJ
cana-3376	25	2	its	its	PRON
cana-3376	25	3	growing	grow	VERB
cana-3376	25	4	prominence	prominence	NOUN
cana-3376	25	5	,	,	PUNCT
cana-3376	25	6	the	the	DET
cana-3376	25	7	media	media	NOUN
cana-3376	25	8	industry	industry	NOUN
cana-3376	25	9	faces	face	VERB
cana-3376	25	10	challenges	challenge	NOUN
cana-3376	25	11	related	relate	VERB
cana-3376	25	12	to	to	ADP
cana-3376	25	13	effectively	effectively	ADV
cana-3376	25	14	managing	manage	VERB
cana-3376	25	15	and	and	CCONJ
cana-3376	25	16	integrating	integrate	VERB
cana-3376	25	17	diverse	diverse	ADJ
cana-3376	25	18	platforms	platform	NOUN
cana-3376	25	19	and	and	CCONJ
cana-3376	25	20	technologies	technology	NOUN
cana-3376	25	21	(	(	PUNCT
cana-3376	25	22	zheng	zheng	X
cana-3376	25	23	et	et	PROPN
cana-3376	25	24	al	al	PROPN
cana-3376	25	25	.	.	PROPN
cana-3376	25	26	,	,	PUNCT
cana-3376	25	27	2023	2023	NUM
cana-3376	25	28	;	;	PUNCT
cana-3376	25	29	sudha	sudha	PROPN
cana-3376	25	30	et	et	PROPN
cana-3376	25	31	al	al	PROPN
cana-3376	25	32	.	.	PROPN
cana-3376	25	33	,	,	PUNCT
cana-3376	25	34	2023	2023	NUM
cana-3376	25	35	)	)	PUNCT
cana-3376	25	36	.	.	PUNCT
cana-3376	26	1	media	medium	NOUN
cana-3376	26	2	organizations	organization	NOUN
cana-3376	26	3	must	must	AUX
cana-3376	26	4	navigate	navigate	VERB
cana-3376	26	5	complex	complex	ADJ
cana-3376	26	6	technological	technological	ADJ
cana-3376	26	7	ecosystems	ecosystem	NOUN
cana-3376	26	8	and	and	CCONJ
cana-3376	26	9	seamlessly	seamlessly	ADV
cana-3376	26	10	integrate	integrate	VERB
cana-3376	26	11	multiple	multiple	ADJ
cana-3376	26	12	communication	communication	NOUN
cana-3376	26	13	channels	channel	NOUN
cana-3376	26	14	to	to	PART
cana-3376	26	15	deliver	deliver	VERB
cana-3376	26	16	cohesive	cohesive	ADJ
cana-3376	26	17	and	and	CCONJ
cana-3376	26	18	engaging	engaging	ADJ
cana-3376	26	19	content	content	NOUN
cana-3376	26	20	to	to	ADP
cana-3376	26	21	their	their	PRON
cana-3376	26	22	audiences	audience	NOUN
cana-3376	26	23	.	.	PUNCT
cana-3376	27	1	furthermore	furthermore	ADV
cana-3376	27	2	,	,	PUNCT
cana-3376	27	3	as	as	SCONJ
cana-3376	27	4	media	medium	NOUN
cana-3376	27	5	convergence	convergence	NOUN
cana-3376	27	6	blurs	blur	VERB
cana-3376	27	7	the	the	DET
cana-3376	27	8	lines	line	NOUN
cana-3376	27	9	between	between	ADP
cana-3376	27	10	different	different	ADJ
cana-3376	27	11	forms	form	NOUN
cana-3376	27	12	of	of	ADP
cana-3376	27	13	media	medium	NOUN
cana-3376	27	14	,	,	PUNCT
cana-3376	27	15	concerns	concern	NOUN
cana-3376	27	16	regarding	regard	VERB
cana-3376	27	17	journalistic	journalistic	ADJ
cana-3376	27	18	integrity	integrity	NOUN
cana-3376	27	19	and	and	CCONJ
cana-3376	27	20	media	medium	NOUN
cana-3376	27	21	ethics	ethic	NOUN
cana-3376	27	22	have	have	AUX
cana-3376	27	23	surfaced	surface	VERB
cana-3376	27	24	.	.	PUNCT
cana-3376	28	1	with	with	ADP
cana-3376	28	2	information	information	NOUN
cana-3376	28	3	now	now	ADV
cana-3376	28	4	disseminated	disseminate	VERB
cana-3376	28	5	across	across	ADP
cana-3376	28	6	numerous	numerous	ADJ
cana-3376	28	7	platforms	platform	NOUN
cana-3376	28	8	at	at	ADP
cana-3376	28	9	rapid	rapid	ADJ
cana-3376	28	10	speeds	speed	NOUN
cana-3376	28	11	,	,	PUNCT
cana-3376	28	12	ensuring	ensure	VERB
cana-3376	28	13	accuracy	accuracy	NOUN
cana-3376	28	14	,	,	PUNCT
cana-3376	28	15	objectivity	objectivity	NOUN
cana-3376	28	16	,	,	PUNCT
cana-3376	28	17	and	and	CCONJ
cana-3376	28	18	accountability	accountability	NOUN
cana-3376	28	19	is	be	AUX
cana-3376	28	20	increasingly	increasingly	ADV
cana-3376	28	21	challenging	challenging	ADJ
cana-3376	28	22	.	.	PUNCT
cana-3376	29	1	this	this	DET
cana-3376	29	2	situation	situation	NOUN
cana-3376	29	3	calls	call	VERB
cana-3376	29	4	for	for	SCONJ
cana-3376	29	5	the	the	DET
cana-3376	29	6	development	development	NOUN
cana-3376	29	7	of	of	ADP
cana-3376	29	8	detailed	detailed	ADJ
cana-3376	29	9	frameworks	framework	NOUN
cana-3376	29	10	and	and	CCONJ
cana-3376	29	11	standards	standard	NOUN
cana-3376	29	12	to	to	PART
cana-3376	29	13	uphold	uphold	VERB
cana-3376	29	14	journalistic	journalistic	ADJ
cana-3376	29	15	principles	principle	NOUN
cana-3376	29	16	in	in	ADP
cana-3376	29	17	the	the	DET
cana-3376	29	18	digital	digital	ADJ
cana-3376	29	19	age	age	NOUN
cana-3376	29	20	.	.	PUNCT
cana-3376	30	1	moreover	moreover	ADV
cana-3376	30	2	,	,	PUNCT
cana-3376	30	3	the	the	DET
cana-3376	30	4	rise	rise	NOUN
cana-3376	30	5	of	of	ADP
cana-3376	30	6	digital	digital	ADJ
cana-3376	30	7	technologies	technology	NOUN
cana-3376	30	8	has	have	AUX
cana-3376	30	9	democratized	democratize	VERB
cana-3376	30	10	both	both	DET
cana-3376	30	11	media	medium	NOUN
cana-3376	30	12	production	production	NOUN
cana-3376	30	13	and	and	CCONJ
cana-3376	30	14	consumption	consumption	NOUN
cana-3376	30	15	,	,	PUNCT
cana-3376	30	16	enabling	enable	VERB
cana-3376	30	17	individuals	individual	NOUN
cana-3376	30	18	to	to	PART
cana-3376	30	19	actively	actively	ADV
cana-3376	30	20	participate	participate	VERB
cana-3376	30	21	in	in	ADP
cana-3376	30	22	shaping	shape	VERB
cana-3376	30	23	media	medium	NOUN
cana-3376	30	24	narratives	narrative	NOUN
cana-3376	30	25	(	(	PUNCT
cana-3376	30	26	rajapakse	rajapakse	VERB
cana-3376	30	27	et	et	PROPN
cana-3376	30	28	al	al	PROPN
cana-3376	30	29	.	.	PROPN
cana-3376	30	30	,	,	PUNCT
cana-3376	30	31	2022	2022	NUM
cana-3376	30	32	;	;	PUNCT
cana-3376	30	33	zhou	zhou	PROPN
cana-3376	30	34	&	&	CCONJ
cana-3376	30	35	azam	azam	PROPN
cana-3376	30	36	,	,	PUNCT
cana-3376	30	37	2024	2024	NUM
cana-3376	30	38	)	)	PUNCT
cana-3376	30	39	.	.	PUNCT
cana-3376	31	1	while	while	SCONJ
cana-3376	31	2	this	this	DET
cana-3376	31	3	democratization	democratization	NOUN
cana-3376	31	4	presents	present	VERB
cana-3376	31	5	opportunities	opportunity	NOUN
cana-3376	31	6	for	for	ADP
cana-3376	31	7	more	more	ADJ
cana-3376	31	8	inclusive	inclusive	ADJ
cana-3376	31	9	media	medium	NOUN
cana-3376	31	10	production	production	NOUN
cana-3376	31	11	,	,	PUNCT
cana-3376	31	12	it	it	PRON
cana-3376	31	13	also	also	ADV
cana-3376	31	14	challenges	challenge	VERB
cana-3376	31	15	traditional	traditional	ADJ
cana-3376	31	16	media	medium	NOUN
cana-3376	31	17	organizations	organization	NOUN
cana-3376	31	18	to	to	PART
cana-3376	31	19	adapt	adapt	VERB
cana-3376	31	20	their	their	PRON
cana-3376	31	21	strategies	strategy	NOUN
cana-3376	31	22	to	to	PART
cana-3376	31	23	engage	engage	VERB
cana-3376	31	24	and	and	CCONJ
cana-3376	31	25	retain	retain	VERB
cana-3376	31	26	increasingly	increasingly	ADV
cana-3376	31	27	empowered	empower	VERB
cana-3376	31	28	audiences	audience	NOUN
cana-3376	31	29	within	within	ADP
cana-3376	31	30	a	a	DET
cana-3376	31	31	saturated	saturated	ADJ
cana-3376	31	32	information	information	NOUN
cana-3376	31	33	environment	environment	NOUN
cana-3376	31	34	.	.	PUNCT
cana-3376	32	1	media	medium	NOUN
cana-3376	32	2	convergence	convergence	NOUN
cana-3376	32	3	,	,	PUNCT
cana-3376	32	4	therefore	therefore	ADV
cana-3376	32	5	,	,	PUNCT
cana-3376	32	6	presents	present	VERB
cana-3376	32	7	both	both	DET
cana-3376	32	8	opportunities	opportunity	NOUN
cana-3376	32	9	and	and	CCONJ
cana-3376	32	10	challenges	challenge	NOUN
cana-3376	32	11	.	.	PUNCT
cana-3376	33	1	while	while	SCONJ
cana-3376	33	2	it	it	PRON
cana-3376	33	3	has	have	VERB
cana-3376	33	4	the	the	DET
cana-3376	33	5	potential	potential	NOUN
cana-3376	33	6	to	to	PART
cana-3376	33	7	improve	improve	VERB
cana-3376	33	8	communication	communication	NOUN
cana-3376	33	9	efficiency	efficiency	NOUN
cana-3376	33	10	and	and	CCONJ
cana-3376	33	11	extend	extend	VERB
cana-3376	33	12	audience	audience	NOUN
cana-3376	33	13	reach	reach	NOUN
cana-3376	33	14	,	,	PUNCT
cana-3376	33	15	media	medium	NOUN
cana-3376	33	16	organizations	organization	NOUN
cana-3376	33	17	must	must	AUX
cana-3376	33	18	also	also	ADV
cana-3376	33	19	address	address	VERB
cana-3376	33	20	the	the	DET
cana-3376	33	21	complexities	complexity	NOUN
cana-3376	33	22	of	of	ADP
cana-3376	33	23	technological	technological	ADJ
cana-3376	33	24	integration	integration	NOUN
cana-3376	33	25	,	,	PUNCT
cana-3376	33	26	maintain	maintain	VERB
cana-3376	33	27	journalistic	journalistic	ADJ
cana-3376	33	28	standards	standard	NOUN
cana-3376	33	29	,	,	PUNCT
cana-3376	33	30	and	and	CCONJ
cana-3376	33	31	evolve	evolve	VERB
cana-3376	33	32	their	their	PRON
cana-3376	33	33	strategies	strategy	NOUN
cana-3376	33	34	to	to	PART
cana-3376	33	35	meet	meet	VERB
cana-3376	33	36	the	the	DET
cana-3376	33	37	shifting	shift	VERB
cana-3376	33	38	expectations	expectation	NOUN
cana-3376	33	39	of	of	ADP
cana-3376	33	40	audiences	audience	NOUN
cana-3376	33	41	(	(	PUNCT
cana-3376	33	42	abeywardana	abeywardana	PROPN
cana-3376	33	43	et	et	PROPN
cana-3376	33	44	al	al	PROPN
cana-3376	33	45	.	.	PROPN
cana-3376	33	46	,	,	PUNCT
cana-3376	33	47	2023	2023	NUM
cana-3376	33	48	;	;	PUNCT
cana-3376	33	49	rasheed	rasheed	PROPN
cana-3376	33	50	et	et	PROPN
cana-3376	33	51	al	al	PROPN
cana-3376	33	52	.	.	PROPN
cana-3376	33	53	,	,	PUNCT
cana-3376	33	54	2024	2024	NUM
cana-3376	33	55	;	;	PUNCT
cana-3376	33	56	nordin	nordin	PROPN
cana-3376	33	57	et	et	PROPN
cana-3376	33	58	al	al	PROPN
cana-3376	33	59	.	.	PROPN
cana-3376	33	60	,	,	PUNCT
cana-3376	33	61	2024	2024	NUM
cana-3376	33	62	)	)	PUNCT
cana-3376	33	63	.	.	PUNCT
cana-3376	34	1	effectively	effectively	ADV
cana-3376	34	2	managing	manage	VERB
cana-3376	34	3	these	these	DET
cana-3376	34	4	challenges	challenge	NOUN
cana-3376	34	5	while	while	SCONJ
cana-3376	34	6	leveraging	leverage	VERB
cana-3376	34	7	the	the	DET
cana-3376	34	8	opportunities	opportunity	NOUN
cana-3376	34	9	that	that	PRON
cana-3376	34	10	media	medium	NOUN
cana-3376	34	11	convergence	convergence	NOUN
cana-3376	34	12	offers	offer	NOUN
cana-3376	34	13	will	will	AUX
cana-3376	34	14	be	be	AUX
cana-3376	34	15	crucial	crucial	ADJ
cana-3376	34	16	for	for	SCONJ
cana-3376	34	17	media	medium	NOUN
cana-3376	34	18	organizations	organization	NOUN
cana-3376	34	19	striving	strive	VERB
cana-3376	34	20	to	to	PART
cana-3376	34	21	maintain	maintain	VERB
cana-3376	34	22	relevance	relevance	NOUN
cana-3376	34	23	and	and	CCONJ
cana-3376	34	24	success	success	NOUN
cana-3376	34	25	in	in	ADP
cana-3376	34	26	an	an	DET
cana-3376	34	27	ever	ever	ADV
cana-3376	34	28	-	-	PUNCT
cana-3376	34	29	changing	change	VERB
cana-3376	34	30	media	medium	NOUN
cana-3376	34	31	landscape	landscape	NOUN
cana-3376	34	32	.	.	PUNCT
cana-3376	35	1	in	in	ADP
cana-3376	35	2	the	the	DET
cana-3376	35	3	digital	digital	ADJ
cana-3376	35	4	age	age	NOUN
cana-3376	35	5	,	,	PUNCT
cana-3376	35	6	traditional	traditional	ADJ
cana-3376	35	7	media	medium	NOUN
cana-3376	35	8	have	have	AUX
cana-3376	35	9	undergone	undergo	VERB
cana-3376	35	10	significant	significant	ADJ
cana-3376	35	11	transformations	transformation	NOUN
cana-3376	35	12	,	,	PUNCT
cana-3376	35	13	evolving	evolve	VERB
cana-3376	35	14	from	from	ADP
cana-3376	35	15	print	print	NOUN
cana-3376	35	16	media	medium	NOUN
cana-3376	35	17	to	to	ADP
cana-3376	35	18	radio	radio	NOUN
cana-3376	35	19	broadcasts	broadcast	NOUN
cana-3376	35	20	and	and	CCONJ
cana-3376	35	21	television	television	NOUN
cana-3376	35	22	.	.	PUNCT
cana-3376	36	1	this	this	DET
cana-3376	36	2	transformation	transformation	NOUN
cana-3376	36	3	has	have	AUX
cana-3376	36	4	led	lead	VERB
cana-3376	36	5	to	to	ADP
cana-3376	36	6	a	a	DET
cana-3376	36	7	shift	shift	NOUN
cana-3376	36	8	from	from	ADP
cana-3376	36	9	competition	competition	NOUN
cana-3376	36	10	to	to	PART
cana-3376	36	11	collaboration	collaboration	NOUN
cana-3376	36	12	between	between	ADP
cana-3376	36	13	traditional	traditional	ADJ
cana-3376	36	14	and	and	CCONJ
cana-3376	36	15	new	new	ADJ
cana-3376	36	16	media	medium	NOUN
cana-3376	36	17	platforms	platform	NOUN
cana-3376	36	18	.	.	PUNCT
cana-3376	37	1	with	with	ADP
cana-3376	37	2	the	the	DET
cana-3376	37	3	rapid	rapid	ADJ
cana-3376	37	4	expansion	expansion	NOUN
cana-3376	37	5	of	of	ADP
cana-3376	37	6	media	medium	NOUN
cana-3376	37	7	and	and	CCONJ
cana-3376	37	8	supportive	supportive	ADJ
cana-3376	37	9	government	government	NOUN
cana-3376	37	10	policies	policy	NOUN
cana-3376	37	11	,	,	PUNCT
cana-3376	37	12	media	medium	NOUN
cana-3376	37	13	integration	integration	NOUN
cana-3376	37	14	has	have	AUX
cana-3376	37	15	become	become	VERB
cana-3376	37	16	a	a	DET
cana-3376	37	17	strategic	strategic	ADJ
cana-3376	37	18	national	national	ADJ
cana-3376	37	19	priority	priority	NOUN
cana-3376	37	20	.	.	PUNCT
cana-3376	38	1	media	medium	NOUN
cana-3376	38	2	integration	integration	NOUN
cana-3376	38	3	in	in	ADP
cana-3376	38	4	the	the	DET
cana-3376	38	5	digital	digital	ADJ
cana-3376	38	6	era	era	NOUN
cana-3376	38	7	encompasses	encompass	VERB
cana-3376	38	8	both	both	DET
cana-3376	38	9	technological	technological	ADJ
cana-3376	38	10	convergence	convergence	NOUN
cana-3376	38	11	and	and	CCONJ
cana-3376	38	12	the	the	DET
cana-3376	38	13	merging	merging	NOUN
cana-3376	38	14	of	of	ADP
cana-3376	38	15	the	the	DET
cana-3376	38	16	media	medium	NOUN
cana-3376	38	17	and	and	CCONJ
cana-3376	38	18	capital	capital	NOUN
cana-3376	38	19	industries	industry	NOUN
cana-3376	38	20	,	,	PUNCT
cana-3376	38	21	promoting	promote	VERB
cana-3376	38	22	multi	multi	ADJ
cana-3376	38	23	-	-	ADJ
cana-3376	38	24	level	level	ADJ
cana-3376	38	25	development	development	NOUN
cana-3376	38	26	across	across	ADP
cana-3376	38	27	culture	culture	NOUN
cana-3376	38	28	,	,	PUNCT
cana-3376	38	29	communication	communication	NOUN
cana-3376	38	30	,	,	PUNCT
cana-3376	38	31	technology	technology	NOUN
cana-3376	38	32	,	,	PUNCT
cana-3376	38	33	and	and	CCONJ
cana-3376	38	34	art	art	NOUN
cana-3376	38	35	.	.	PUNCT
cana-3376	39	1	against	against	ADP
cana-3376	39	2	this	this	DET
cana-3376	39	3	backdrop	backdrop	NOUN
cana-3376	39	4	,	,	PUNCT
cana-3376	39	5	this	this	DET
cana-3376	39	6	study	study	NOUN
cana-3376	39	7	seeks	seek	VERB
cana-3376	39	8	to	to	PART
cana-3376	39	9	explore	explore	VERB
cana-3376	39	10	the	the	DET
cana-3376	39	11	role	role	NOUN
cana-3376	39	12	of	of	ADP
cana-3376	39	13	digital	digital	ADJ
cana-3376	39	14	marketing	marketing	NOUN
cana-3376	39	15	and	and	CCONJ
cana-3376	39	16	artificial	artificial	ADJ
cana-3376	39	17	intelligence	intelligence	NOUN
cana-3376	39	18	(	(	PUNCT
cana-3376	39	19	ai	ai	NOUN
cana-3376	39	20	)	)	PUNCT
cana-3376	39	21	in	in	ADP
cana-3376	39	22	enhancing	enhance	VERB
cana-3376	39	23	sales	sale	NOUN
cana-3376	39	24	performance	performance	NOUN
cana-3376	39	25	within	within	ADP
cana-3376	39	26	china	china	PROPN
cana-3376	39	27	’s	’s	PART
cana-3376	39	28	media	medium	NOUN
cana-3376	39	29	industry	industry	NOUN
cana-3376	39	30	.	.	PUNCT
cana-3376	40	1	despite	despite	SCONJ
cana-3376	40	2	the	the	DET
cana-3376	40	3	growing	grow	VERB
cana-3376	40	4	significance	significance	NOUN
cana-3376	40	5	of	of	ADP
cana-3376	40	6	these	these	DET
cana-3376	40	7	technologies	technology	NOUN
cana-3376	40	8	,	,	PUNCT
cana-3376	40	9	some	some	DET
cana-3376	40	10	customers	customer	NOUN
cana-3376	40	11	and	and	CCONJ
cana-3376	40	12	employees	employee	NOUN
cana-3376	40	13	may	may	AUX
cana-3376	40	14	still	still	ADV
cana-3376	40	15	lack	lack	VERB
cana-3376	40	16	full	full	ADJ
cana-3376	40	17	understanding	understanding	NOUN
cana-3376	40	18	of	of	ADP
cana-3376	40	19	their	their	PRON
cana-3376	40	20	impact	impact	NOUN
cana-3376	40	21	.	.	PUNCT
cana-3376	41	1	however	however	ADV
cana-3376	41	2	,	,	PUNCT
cana-3376	41	3	research	research	NOUN
cana-3376	41	4	indicates	indicate	VERB
cana-3376	41	5	that	that	SCONJ
cana-3376	41	6	the	the	DET
cana-3376	41	7	adoption	adoption	NOUN
cana-3376	41	8	of	of	ADP
cana-3376	41	9	digital	digital	ADJ
cana-3376	41	10	marketing	marketing	NOUN
cana-3376	41	11	and	and	CCONJ
cana-3376	41	12	ai	ai	ADJ
cana-3376	41	13	strategies	strategy	NOUN
cana-3376	41	14	can	can	AUX
cana-3376	41	15	communications	communication	NOUN
cana-3376	41	16	on	on	ADP
cana-3376	41	17	applied	apply	VERB
cana-3376	41	18	nonlinear	nonlinear	ADJ
cana-3376	41	19	analysis	analysis	NOUN
cana-3376	41	20	issn	issn	NOUN
cana-3376	41	21	:	:	PUNCT
cana-3376	41	22	1074	1074	NUM
cana-3376	41	23	-	-	PUNCT
cana-3376	41	24	133x	133x	NUM
cana-3376	41	25	vol	vol	NOUN
cana-3376	41	26	32	32	NUM
cana-3376	41	27	no	no	NOUN
cana-3376	41	28	.	.	PUNCT
cana-3376	42	1	7s	7	NOUN
cana-3376	42	2	(	(	PUNCT
cana-3376	42	3	2025	2025	NUM
cana-3376	42	4	)	)	PUNCT
cana-3376	42	5	182	182	NUM
cana-3376	42	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-3376	42	7	significantly	significantly	ADV
cana-3376	42	8	improve	improve	VERB
cana-3376	42	9	customer	customer	NOUN
cana-3376	42	10	relationships	relationship	NOUN
cana-3376	42	11	,	,	PUNCT
cana-3376	42	12	build	build	VERB
cana-3376	42	13	trust	trust	NOUN
cana-3376	42	14	,	,	PUNCT
cana-3376	42	15	and	and	CCONJ
cana-3376	42	16	enhance	enhance	VERB
cana-3376	42	17	sales	sale	NOUN
cana-3376	42	18	performance	performance	NOUN
cana-3376	42	19	in	in	ADP
cana-3376	42	20	the	the	DET
cana-3376	42	21	media	medium	NOUN
cana-3376	42	22	sector	sector	NOUN
cana-3376	42	23	.	.	PUNCT
cana-3376	43	1	as	as	SCONJ
cana-3376	43	2	highlighted	highlight	VERB
cana-3376	43	3	by	by	ADP
cana-3376	43	4	indriasari	indriasari	NOUN
cana-3376	43	5	,	,	PUNCT
cana-3376	43	6	gaol	gaol	NOUN
cana-3376	43	7	,	,	PUNCT
cana-3376	43	8	and	and	CCONJ
cana-3376	43	9	matsuo	matsuo	PROPN
cana-3376	43	10	(	(	PUNCT
cana-3376	43	11	2019	2019	NUM
cana-3376	43	12	)	)	PUNCT
cana-3376	43	13	,	,	PUNCT
cana-3376	43	14	customer	customer	NOUN
cana-3376	43	15	loyalty	loyalty	NOUN
cana-3376	43	16	is	be	AUX
cana-3376	43	17	a	a	DET
cana-3376	43	18	critical	critical	ADJ
cana-3376	43	19	factor	factor	NOUN
cana-3376	43	20	for	for	ADP
cana-3376	43	21	the	the	DET
cana-3376	43	22	survival	survival	NOUN
cana-3376	43	23	and	and	CCONJ
cana-3376	43	24	success	success	NOUN
cana-3376	43	25	of	of	ADP
cana-3376	43	26	service	service	NOUN
cana-3376	43	27	organizations	organization	NOUN
cana-3376	43	28	,	,	PUNCT
cana-3376	43	29	including	include	VERB
cana-3376	43	30	media	medium	NOUN
cana-3376	43	31	entities	entity	NOUN
cana-3376	43	32	.	.	PUNCT
cana-3376	44	1	understanding	understand	VERB
cana-3376	44	2	how	how	SCONJ
cana-3376	44	3	digital	digital	ADJ
cana-3376	44	4	marketing	marketing	NOUN
cana-3376	44	5	and	and	CCONJ
cana-3376	44	6	ai	ai	VERB
cana-3376	44	7	contribute	contribute	NOUN
cana-3376	44	8	to	to	ADP
cana-3376	44	9	improved	improved	ADJ
cana-3376	44	10	sales	sale	NOUN
cana-3376	44	11	performance	performance	NOUN
cana-3376	44	12	can	can	AUX
cana-3376	44	13	offer	offer	VERB
cana-3376	44	14	valuable	valuable	ADJ
cana-3376	44	15	insights	insight	NOUN
cana-3376	44	16	for	for	ADP
cana-3376	44	17	media	medium	NOUN
cana-3376	44	18	organizations	organization	NOUN
cana-3376	44	19	looking	look	VERB
cana-3376	44	20	to	to	PART
cana-3376	44	21	strengthen	strengthen	VERB
cana-3376	44	22	customer	customer	NOUN
cana-3376	44	23	relationships	relationship	NOUN
cana-3376	44	24	and	and	CCONJ
cana-3376	44	25	foster	foster	ADJ
cana-3376	44	26	business	business	NOUN
cana-3376	44	27	growth	growth	NOUN
cana-3376	44	28	.	.	PUNCT
cana-3376	45	1	additionally	additionally	ADV
cana-3376	45	2	,	,	PUNCT
cana-3376	45	3	the	the	DET
cana-3376	45	4	study	study	NOUN
cana-3376	45	5	investigates	investigate	VERB
cana-3376	45	6	the	the	DET
cana-3376	45	7	effects	effect	NOUN
cana-3376	45	8	of	of	ADP
cana-3376	45	9	ai	ai	ADJ
cana-3376	45	10	-	-	PUNCT
cana-3376	45	11	consumer	consumer	NOUN
cana-3376	45	12	interactions	interaction	NOUN
cana-3376	45	13	on	on	ADP
cana-3376	45	14	firm	firm	ADJ
cana-3376	45	15	performance	performance	NOUN
cana-3376	45	16	,	,	PUNCT
cana-3376	45	17	as	as	SCONJ
cana-3376	45	18	noted	note	VERB
cana-3376	45	19	by	by	ADP
cana-3376	45	20	payne	payne	PROPN
cana-3376	45	21	,	,	PUNCT
cana-3376	45	22	dahl	dahl	PROPN
cana-3376	45	23	,	,	PUNCT
cana-3376	45	24	and	and	CCONJ
cana-3376	45	25	peltier	peltier	NOUN
cana-3376	45	26	(	(	PUNCT
cana-3376	45	27	2021	2021	NUM
cana-3376	45	28	)	)	PUNCT
cana-3376	45	29	.	.	PUNCT
cana-3376	46	1	examining	examine	VERB
cana-3376	46	2	the	the	DET
cana-3376	46	3	relationships	relationship	NOUN
cana-3376	46	4	between	between	ADP
cana-3376	46	5	customers	customer	NOUN
cana-3376	46	6	,	,	PUNCT
cana-3376	46	7	media	medium	NOUN
cana-3376	46	8	industry	industry	NOUN
cana-3376	46	9	players	player	NOUN
cana-3376	46	10	,	,	PUNCT
cana-3376	46	11	and	and	CCONJ
cana-3376	46	12	fintech	fintech	NOUN
cana-3376	46	13	companies	company	NOUN
cana-3376	46	14	within	within	ADP
cana-3376	46	15	the	the	DET
cana-3376	46	16	service	service	NOUN
cana-3376	46	17	ecosystem	ecosystem	NOUN
cana-3376	46	18	is	be	AUX
cana-3376	46	19	essential	essential	ADJ
cana-3376	46	20	to	to	ADP
cana-3376	46	21	identifying	identify	VERB
cana-3376	46	22	how	how	SCONJ
cana-3376	46	23	value	value	NOUN
cana-3376	46	24	is	be	AUX
cana-3376	46	25	co	co	VERB
cana-3376	46	26	-	-	VERB
cana-3376	46	27	created	create	VERB
cana-3376	46	28	among	among	ADP
cana-3376	46	29	multiple	multiple	ADJ
cana-3376	46	30	stakeholders	stakeholder	NOUN
cana-3376	46	31	.	.	PUNCT
cana-3376	47	1	moreover	moreover	ADV
cana-3376	47	2	,	,	PUNCT
cana-3376	47	3	research	research	NOUN
cana-3376	47	4	by	by	ADP
cana-3376	47	5	aladayleh	aladayleh	NOUN
cana-3376	47	6	(	(	PUNCT
cana-3376	47	7	2020	2020	NUM
cana-3376	47	8	)	)	PUNCT
cana-3376	47	9	underscores	underscore	VERB
cana-3376	47	10	the	the	DET
cana-3376	47	11	challenges	challenge	NOUN
cana-3376	47	12	faced	face	VERB
cana-3376	47	13	by	by	ADP
cana-3376	47	14	certain	certain	ADJ
cana-3376	47	15	demographics	demographic	NOUN
cana-3376	47	16	,	,	PUNCT
cana-3376	47	17	such	such	ADJ
cana-3376	47	18	as	as	ADP
cana-3376	47	19	jordanian	jordanian	ADJ
cana-3376	47	20	citizens	citizen	NOUN
cana-3376	47	21	,	,	PUNCT
cana-3376	47	22	in	in	ADP
cana-3376	47	23	accessing	access	VERB
cana-3376	47	24	media	medium	NOUN
cana-3376	47	25	services	service	NOUN
cana-3376	47	26	.	.	PUNCT
cana-3376	48	1	overcoming	overcome	VERB
cana-3376	48	2	these	these	DET
cana-3376	48	3	challenges	challenge	NOUN
cana-3376	48	4	requires	require	VERB
cana-3376	48	5	innovative	innovative	ADJ
cana-3376	48	6	approaches	approach	NOUN
cana-3376	48	7	,	,	PUNCT
cana-3376	48	8	including	include	VERB
cana-3376	48	9	the	the	DET
cana-3376	48	10	use	use	NOUN
cana-3376	48	11	of	of	ADP
cana-3376	48	12	ai	ai	PROPN
cana-3376	48	13	technologies	technology	NOUN
cana-3376	48	14	to	to	PART
cana-3376	48	15	bridge	bridge	VERB
cana-3376	48	16	technical	technical	ADJ
cana-3376	48	17	gaps	gap	NOUN
cana-3376	48	18	and	and	CCONJ
cana-3376	48	19	reach	reach	VERB
cana-3376	48	20	underserved	underserved	ADJ
cana-3376	48	21	populations	population	NOUN
cana-3376	48	22	.	.	PUNCT
cana-3376	49	1	this	this	DET
cana-3376	49	2	study	study	NOUN
cana-3376	49	3	aims	aim	VERB
cana-3376	49	4	to	to	PART
cana-3376	49	5	contribute	contribute	VERB
cana-3376	49	6	to	to	ADP
cana-3376	49	7	the	the	DET
cana-3376	49	8	existing	exist	VERB
cana-3376	49	9	body	body	NOUN
cana-3376	49	10	of	of	ADP
cana-3376	49	11	knowledge	knowledge	NOUN
cana-3376	49	12	by	by	ADP
cana-3376	49	13	examining	examine	VERB
cana-3376	49	14	how	how	SCONJ
cana-3376	49	15	digital	digital	ADJ
cana-3376	49	16	marketing	marketing	NOUN
cana-3376	49	17	and	and	CCONJ
cana-3376	49	18	ai	ai	VERB
cana-3376	49	19	enhance	enhance	NOUN
cana-3376	49	20	sales	sale	NOUN
cana-3376	49	21	performance	performance	NOUN
cana-3376	49	22	in	in	ADP
cana-3376	49	23	china	china	PROPN
cana-3376	49	24	’s	’s	PART
cana-3376	49	25	media	medium	NOUN
cana-3376	49	26	industry	industry	NOUN
cana-3376	49	27	.	.	PUNCT
cana-3376	50	1	by	by	ADP
cana-3376	50	2	exploring	explore	VERB
cana-3376	50	3	the	the	DET
cana-3376	50	4	relationships	relationship	NOUN
cana-3376	50	5	between	between	ADP
cana-3376	50	6	customers	customer	NOUN
cana-3376	50	7	,	,	PUNCT
cana-3376	50	8	media	medium	NOUN
cana-3376	50	9	players	player	NOUN
cana-3376	50	10	,	,	PUNCT
cana-3376	50	11	and	and	CCONJ
cana-3376	50	12	fintech	fintech	NOUN
cana-3376	50	13	companies	company	NOUN
cana-3376	50	14	,	,	PUNCT
cana-3376	50	15	and	and	CCONJ
cana-3376	50	16	investigating	investigate	VERB
cana-3376	50	17	ai	ai	PROPN
cana-3376	50	18	’s	’s	PART
cana-3376	50	19	potential	potential	NOUN
cana-3376	50	20	to	to	PART
cana-3376	50	21	address	address	VERB
cana-3376	50	22	accessibility	accessibility	NOUN
cana-3376	50	23	challenges	challenge	NOUN
cana-3376	50	24	,	,	PUNCT
cana-3376	50	25	this	this	DET
cana-3376	50	26	research	research	NOUN
cana-3376	50	27	provides	provide	VERB
cana-3376	50	28	valuable	valuable	ADJ
cana-3376	50	29	insights	insight	NOUN
cana-3376	50	30	for	for	ADP
cana-3376	50	31	industry	industry	NOUN
cana-3376	50	32	practitioners	practitioner	NOUN
cana-3376	50	33	,	,	PUNCT
cana-3376	50	34	policymakers	policymaker	NOUN
cana-3376	50	35	,	,	PUNCT
cana-3376	50	36	and	and	CCONJ
cana-3376	50	37	researchers	researcher	NOUN
cana-3376	50	38	.	.	PUNCT
cana-3376	51	1	a	a	DET
cana-3376	51	2	deeper	deep	ADJ
cana-3376	51	3	understanding	understanding	NOUN
cana-3376	51	4	of	of	ADP
cana-3376	51	5	these	these	DET
cana-3376	51	6	dynamics	dynamic	NOUN
cana-3376	51	7	will	will	AUX
cana-3376	51	8	help	help	VERB
cana-3376	51	9	media	media	NOUN
cana-3376	51	10	organizations	organization	NOUN
cana-3376	51	11	navigate	navigate	VERB
cana-3376	51	12	the	the	DET
cana-3376	51	13	complexities	complexity	NOUN
cana-3376	51	14	of	of	ADP
cana-3376	51	15	the	the	DET
cana-3376	51	16	digital	digital	ADJ
cana-3376	51	17	landscape	landscape	NOUN
cana-3376	51	18	and	and	CCONJ
cana-3376	51	19	drive	drive	VERB
cana-3376	51	20	sustainable	sustainable	ADJ
cana-3376	51	21	growth	growth	NOUN
cana-3376	51	22	in	in	ADP
cana-3376	51	23	an	an	DET
cana-3376	51	24	increasingly	increasingly	ADV
cana-3376	51	25	competitive	competitive	ADJ
cana-3376	51	26	marketplace	marketplace	NOUN
cana-3376	51	27	.	.	PUNCT
cana-3376	52	1	literature	literature	NOUN
cana-3376	52	2	review	review	VERB
cana-3376	52	3	numerous	numerous	ADJ
cana-3376	52	4	studies	study	NOUN
cana-3376	52	5	have	have	AUX
cana-3376	52	6	explored	explore	VERB
cana-3376	52	7	the	the	DET
cana-3376	52	8	significance	significance	NOUN
cana-3376	52	9	of	of	ADP
cana-3376	52	10	digital	digital	ADJ
cana-3376	52	11	marketing	marketing	NOUN
cana-3376	52	12	and	and	CCONJ
cana-3376	52	13	artificial	artificial	ADJ
cana-3376	52	14	intelligence	intelligence	NOUN
cana-3376	52	15	(	(	PUNCT
cana-3376	52	16	ai	ai	NOUN
cana-3376	52	17	)	)	PUNCT
cana-3376	52	18	within	within	ADP
cana-3376	52	19	the	the	DET
cana-3376	52	20	media	medium	NOUN
cana-3376	52	21	industry	industry	NOUN
cana-3376	52	22	,	,	PUNCT
cana-3376	52	23	emphasizing	emphasize	VERB
cana-3376	52	24	their	their	PRON
cana-3376	52	25	transformative	transformative	ADJ
cana-3376	52	26	potential	potential	NOUN
cana-3376	52	27	and	and	CCONJ
cana-3376	52	28	strategies	strategy	NOUN
cana-3376	52	29	for	for	ADP
cana-3376	52	30	effective	effective	ADJ
cana-3376	52	31	implementation	implementation	NOUN
cana-3376	52	32	.	.	PUNCT
cana-3376	53	1	boateng	boateng	PROPN
cana-3376	53	2	,	,	PUNCT
cana-3376	53	3	damptey	damptey	PROPN
cana-3376	53	4	,	,	PUNCT
cana-3376	53	5	and	and	CCONJ
cana-3376	53	6	otu	otu	PROPN
cana-3376	53	7	-	-	PUNCT
cana-3376	53	8	larbi	larbi	NOUN
cana-3376	53	9	(	(	PUNCT
cana-3376	53	10	2020	2020	NUM
cana-3376	53	11	)	)	PUNCT
cana-3376	53	12	highlighted	highlight	VERB
cana-3376	53	13	the	the	DET
cana-3376	53	14	growing	grow	VERB
cana-3376	53	15	importance	importance	NOUN
cana-3376	53	16	of	of	ADP
cana-3376	53	17	digital	digital	ADJ
cana-3376	53	18	marketing	marketing	NOUN
cana-3376	53	19	capabilities	capability	NOUN
cana-3376	53	20	in	in	ADP
cana-3376	53	21	the	the	DET
cana-3376	53	22	media	medium	NOUN
cana-3376	53	23	sector	sector	NOUN
cana-3376	53	24	,	,	PUNCT
cana-3376	53	25	asserting	assert	VERB
cana-3376	53	26	that	that	SCONJ
cana-3376	53	27	adopting	adopt	VERB
cana-3376	53	28	these	these	DET
cana-3376	53	29	strategies	strategy	NOUN
cana-3376	53	30	is	be	AUX
cana-3376	53	31	crucial	crucial	ADJ
cana-3376	53	32	amidst	amidst	ADP
cana-3376	53	33	increasing	increase	VERB
cana-3376	53	34	competition	competition	NOUN
cana-3376	53	35	.	.	PUNCT
cana-3376	54	1	they	they	PRON
cana-3376	54	2	argued	argue	VERB
cana-3376	54	3	that	that	SCONJ
cana-3376	54	4	digital	digital	ADJ
cana-3376	54	5	marketing	marketing	NOUN
cana-3376	54	6	strategies	strategy	NOUN
cana-3376	54	7	should	should	AUX
cana-3376	54	8	be	be	AUX
cana-3376	54	9	implemented	implement	VERB
cana-3376	54	10	not	not	PART
cana-3376	54	11	only	only	ADV
cana-3376	54	12	at	at	ADP
cana-3376	54	13	the	the	DET
cana-3376	54	14	organizational	organizational	ADJ
cana-3376	54	15	level	level	NOUN
cana-3376	54	16	but	but	CCONJ
cana-3376	54	17	also	also	ADV
cana-3376	54	18	within	within	SCONJ
cana-3376	54	19	individual	individual	ADJ
cana-3376	54	20	branches	branch	NOUN
cana-3376	54	21	to	to	PART
cana-3376	54	22	better	well	ADV
cana-3376	54	23	engage	engage	VERB
cana-3376	54	24	diverse	diverse	ADJ
cana-3376	54	25	customer	customer	NOUN
cana-3376	54	26	segments	segment	NOUN
cana-3376	54	27	.	.	PUNCT
cana-3376	55	1	this	this	DET
cana-3376	55	2	approach	approach	NOUN
cana-3376	55	3	could	could	AUX
cana-3376	55	4	enhance	enhance	VERB
cana-3376	55	5	customer	customer	NOUN
cana-3376	55	6	outreach	outreach	NOUN
cana-3376	55	7	and	and	CCONJ
cana-3376	55	8	foster	foster	VERB
cana-3376	55	9	stronger	strong	ADJ
cana-3376	55	10	relationships	relationship	NOUN
cana-3376	55	11	,	,	PUNCT
cana-3376	55	12	which	which	PRON
cana-3376	55	13	,	,	PUNCT
cana-3376	55	14	in	in	ADP
cana-3376	55	15	turn	turn	NOUN
cana-3376	55	16	,	,	PUNCT
cana-3376	55	17	would	would	AUX
cana-3376	55	18	contribute	contribute	VERB
cana-3376	55	19	to	to	ADP
cana-3376	55	20	improved	improve	VERB
cana-3376	55	21	business	business	NOUN
cana-3376	55	22	performance	performance	NOUN
cana-3376	55	23	.	.	PUNCT
cana-3376	56	1	in	in	ADP
cana-3376	56	2	this	this	DET
cana-3376	56	3	context	context	NOUN
cana-3376	56	4	,	,	PUNCT
cana-3376	56	5	digital	digital	ADJ
cana-3376	56	6	marketing	marketing	NOUN
cana-3376	56	7	becomes	become	VERB
cana-3376	56	8	a	a	DET
cana-3376	56	9	tool	tool	NOUN
cana-3376	56	10	for	for	SCONJ
cana-3376	56	11	media	medium	NOUN
cana-3376	56	12	companies	company	NOUN
cana-3376	56	13	to	to	PART
cana-3376	56	14	extend	extend	VERB
cana-3376	56	15	their	their	PRON
cana-3376	56	16	reach	reach	NOUN
cana-3376	56	17	,	,	PUNCT
cana-3376	56	18	connect	connect	VERB
cana-3376	56	19	with	with	ADP
cana-3376	56	20	various	various	ADJ
cana-3376	56	21	customer	customer	NOUN
cana-3376	56	22	groups	group	NOUN
cana-3376	56	23	,	,	PUNCT
cana-3376	56	24	and	and	CCONJ
cana-3376	56	25	strengthen	strengthen	VERB
cana-3376	56	26	their	their	PRON
cana-3376	56	27	market	market	NOUN
cana-3376	56	28	presence	presence	NOUN
cana-3376	56	29	.	.	PUNCT
cana-3376	57	1	similarly	similarly	ADV
cana-3376	57	2	,	,	PUNCT
cana-3376	57	3	prokopis	prokopis	PROPN
cana-3376	57	4	and	and	CCONJ
cana-3376	57	5	theodoridis	theodoridi	NOUN
cana-3376	57	6	(	(	PUNCT
cana-3376	57	7	2019	2019	NUM
cana-3376	57	8	)	)	PUNCT
cana-3376	57	9	underscored	underscore	VERB
cana-3376	57	10	the	the	DET
cana-3376	57	11	critical	critical	ADJ
cana-3376	57	12	role	role	NOUN
cana-3376	57	13	of	of	ADP
cana-3376	57	14	effective	effective	ADJ
cana-3376	57	15	data	datum	NOUN
cana-3376	57	16	management	management	NOUN
cana-3376	57	17	and	and	CCONJ
cana-3376	57	18	ai	ai	AUX
cana-3376	57	19	-	-	PUNCT
cana-3376	57	20	driven	drive	VERB
cana-3376	57	21	marketing	marketing	NOUN
cana-3376	57	22	strategies	strategy	NOUN
cana-3376	57	23	in	in	ADP
cana-3376	57	24	ensuring	ensure	VERB
cana-3376	57	25	the	the	DET
cana-3376	57	26	success	success	NOUN
cana-3376	57	27	of	of	ADP
cana-3376	57	28	digital	digital	ADJ
cana-3376	57	29	marketing	marketing	NOUN
cana-3376	57	30	efforts	effort	NOUN
cana-3376	57	31	.	.	PUNCT
cana-3376	58	1	they	they	PRON
cana-3376	58	2	emphasized	emphasize	VERB
cana-3376	58	3	how	how	SCONJ
cana-3376	58	4	ai	ai	AUX
cana-3376	58	5	can	can	AUX
cana-3376	58	6	facilitate	facilitate	VERB
cana-3376	58	7	personalized	personalized	ADJ
cana-3376	58	8	content	content	NOUN
cana-3376	58	9	creation	creation	NOUN
cana-3376	58	10	,	,	PUNCT
cana-3376	58	11	targeted	target	VERB
cana-3376	58	12	audience	audience	NOUN
cana-3376	58	13	segmentation	segmentation	NOUN
cana-3376	58	14	,	,	PUNCT
cana-3376	58	15	and	and	CCONJ
cana-3376	58	16	adaptive	adaptive	ADJ
cana-3376	58	17	services	service	NOUN
cana-3376	58	18	through	through	ADP
cana-3376	58	19	the	the	DET
cana-3376	58	20	timely	timely	ADJ
cana-3376	58	21	delivery	delivery	NOUN
cana-3376	58	22	of	of	ADP
cana-3376	58	23	relevant	relevant	ADJ
cana-3376	58	24	information	information	NOUN
cana-3376	58	25	.	.	PUNCT
cana-3376	59	1	by	by	ADP
cana-3376	59	2	leveraging	leverage	VERB
cana-3376	59	3	these	these	DET
cana-3376	59	4	capabilities	capability	NOUN
cana-3376	59	5	,	,	PUNCT
cana-3376	59	6	businesses	business	NOUN
cana-3376	59	7	can	can	AUX
cana-3376	59	8	significantly	significantly	ADV
cana-3376	59	9	enhance	enhance	VERB
cana-3376	59	10	consumer	consumer	NOUN
cana-3376	59	11	engagement	engagement	NOUN
cana-3376	59	12	,	,	PUNCT
cana-3376	59	13	providing	provide	VERB
cana-3376	59	14	more	more	ADJ
cana-3376	59	15	personalized	personalized	ADJ
cana-3376	59	16	experiences	experience	NOUN
cana-3376	59	17	that	that	PRON
cana-3376	59	18	resonate	resonate	VERB
cana-3376	59	19	with	with	ADP
cana-3376	59	20	their	their	PRON
cana-3376	59	21	target	target	NOUN
cana-3376	59	22	audience	audience	NOUN
cana-3376	59	23	.	.	PUNCT
cana-3376	60	1	this	this	DET
cana-3376	60	2	ability	ability	NOUN
cana-3376	60	3	to	to	PART
cana-3376	60	4	target	target	VERB
cana-3376	60	5	and	and	CCONJ
cana-3376	60	6	engage	engage	VERB
cana-3376	60	7	specific	specific	ADJ
cana-3376	60	8	customer	customer	NOUN
cana-3376	60	9	groups	group	NOUN
cana-3376	60	10	is	be	AUX
cana-3376	60	11	invaluable	invaluable	ADJ
cana-3376	60	12	in	in	ADP
cana-3376	60	13	an	an	DET
cana-3376	60	14	era	era	NOUN
cana-3376	60	15	where	where	SCONJ
cana-3376	60	16	consumer	consumer	NOUN
cana-3376	60	17	preferences	preference	NOUN
cana-3376	60	18	are	be	AUX
cana-3376	60	19	increasingly	increasingly	ADV
cana-3376	60	20	diverse	diverse	ADJ
cana-3376	60	21	.	.	PUNCT
cana-3376	61	1	emeh	emeh	NOUN
cana-3376	61	2	,	,	PUNCT
cana-3376	61	3	ahaiwe	ahaiwe	ADJ
cana-3376	61	4	,	,	PUNCT
cana-3376	61	5	and	and	CCONJ
cana-3376	61	6	okoro	okoro	NOUN
cana-3376	61	7	(	(	PUNCT
cana-3376	61	8	2017	2017	NUM
cana-3376	61	9	)	)	PUNCT
cana-3376	61	10	also	also	ADV
cana-3376	61	11	supported	support	VERB
cana-3376	61	12	the	the	DET
cana-3376	61	13	idea	idea	NOUN
cana-3376	61	14	of	of	ADP
cana-3376	61	15	utilizing	utilize	VERB
cana-3376	61	16	diverse	diverse	ADJ
cana-3376	61	17	social	social	ADJ
cana-3376	61	18	media	medium	NOUN
cana-3376	61	19	platforms	platform	NOUN
cana-3376	61	20	,	,	PUNCT
cana-3376	61	21	including	include	VERB
cana-3376	61	22	twitter	twitter	NOUN
cana-3376	61	23	,	,	PUNCT
cana-3376	61	24	linkedin	linkedin	NOUN
cana-3376	61	25	,	,	PUNCT
cana-3376	61	26	and	and	CCONJ
cana-3376	61	27	sina	sina	PROPN
cana-3376	61	28	weibo	weibo	PROPN
cana-3376	61	29	,	,	PUNCT
cana-3376	61	30	in	in	ADP
cana-3376	61	31	marketing	marketing	NOUN
cana-3376	61	32	strategies	strategy	NOUN
cana-3376	61	33	.	.	PUNCT
cana-3376	62	1	they	they	PRON
cana-3376	62	2	highlighted	highlight	VERB
cana-3376	62	3	that	that	SCONJ
cana-3376	62	4	using	use	VERB
cana-3376	62	5	multiple	multiple	ADJ
cana-3376	62	6	channels	channel	NOUN
cana-3376	62	7	not	not	PART
cana-3376	62	8	only	only	ADV
cana-3376	62	9	communications	communication	NOUN
cana-3376	62	10	on	on	ADP
cana-3376	62	11	applied	apply	VERB
cana-3376	62	12	nonlinear	nonlinear	ADJ
cana-3376	62	13	analysis	analysis	NOUN
cana-3376	62	14	issn	issn	NOUN
cana-3376	62	15	:	:	PUNCT
cana-3376	62	16	1074	1074	NUM
cana-3376	62	17	-	-	PUNCT
cana-3376	62	18	133x	133x	NUM
cana-3376	62	19	vol	vol	NOUN
cana-3376	62	20	32	32	NUM
cana-3376	62	21	no	no	NOUN
cana-3376	62	22	.	.	PUNCT
cana-3376	63	1	7s	7	NOUN
cana-3376	63	2	(	(	PUNCT
cana-3376	63	3	2025	2025	NUM
cana-3376	63	4	)	)	PUNCT
cana-3376	63	5	183	183	NUM
cana-3376	63	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-3376	63	7	increases	increase	VERB
cana-3376	63	8	a	a	DET
cana-3376	63	9	brand	brand	NOUN
cana-3376	63	10	’s	’s	PART
cana-3376	63	11	visibility	visibility	NOUN
cana-3376	63	12	but	but	CCONJ
cana-3376	63	13	also	also	ADV
cana-3376	63	14	amplifies	amplify	VERB
cana-3376	63	15	audience	audience	NOUN
cana-3376	63	16	engagement	engagement	NOUN
cana-3376	63	17	.	.	PUNCT
cana-3376	64	1	with	with	ADP
cana-3376	64	2	consumers	consumer	NOUN
cana-3376	64	3	increasingly	increasingly	ADV
cana-3376	64	4	engaging	engage	VERB
cana-3376	64	5	across	across	ADP
cana-3376	64	6	various	various	ADJ
cana-3376	64	7	platforms	platform	NOUN
cana-3376	64	8	,	,	PUNCT
cana-3376	64	9	businesses	business	NOUN
cana-3376	64	10	in	in	ADP
cana-3376	64	11	the	the	DET
cana-3376	64	12	media	medium	NOUN
cana-3376	64	13	industry	industry	NOUN
cana-3376	64	14	must	must	AUX
cana-3376	64	15	adapt	adapt	VERB
cana-3376	64	16	by	by	ADP
cana-3376	64	17	embracing	embrace	VERB
cana-3376	64	18	a	a	DET
cana-3376	64	19	multichannel	multichannel	ADJ
cana-3376	64	20	marketing	marketing	NOUN
cana-3376	64	21	strategy	strategy	NOUN
cana-3376	64	22	that	that	PRON
cana-3376	64	23	extends	extend	VERB
cana-3376	64	24	their	their	PRON
cana-3376	64	25	influence	influence	NOUN
cana-3376	64	26	across	across	ADP
cana-3376	64	27	various	various	ADJ
cana-3376	64	28	digital	digital	ADJ
cana-3376	64	29	spaces	space	NOUN
cana-3376	64	30	.	.	PUNCT
cana-3376	65	1	the	the	DET
cana-3376	65	2	transformative	transformative	ADJ
cana-3376	65	3	potential	potential	NOUN
cana-3376	65	4	of	of	ADP
cana-3376	65	5	digital	digital	ADJ
cana-3376	65	6	marketing	marketing	NOUN
cana-3376	65	7	technologies	technology	NOUN
cana-3376	65	8	is	be	AUX
cana-3376	65	9	further	far	ADV
cana-3376	65	10	supported	support	VERB
cana-3376	65	11	by	by	ADP
cana-3376	65	12	banon	banon	NOUN
cana-3376	65	13	,	,	PUNCT
cana-3376	65	14	alamsjah	alamsjah	NOUN
cana-3376	65	15	,	,	PUNCT
cana-3376	65	16	and	and	CCONJ
cana-3376	65	17	elidjen	elidjen	NOUN
cana-3376	65	18	(	(	PUNCT
cana-3376	65	19	2021	2021	NUM
cana-3376	65	20	)	)	PUNCT
cana-3376	65	21	,	,	PUNCT
cana-3376	65	22	who	who	PRON
cana-3376	65	23	emphasized	emphasize	VERB
cana-3376	65	24	that	that	SCONJ
cana-3376	65	25	digital	digital	ADJ
cana-3376	65	26	marketing	marketing	NOUN
cana-3376	65	27	and	and	CCONJ
cana-3376	65	28	ai	ai	PROPN
cana-3376	65	29	talents	talent	NOUN
cana-3376	65	30	can	can	AUX
cana-3376	65	31	significantly	significantly	ADV
cana-3376	65	32	enhance	enhance	VERB
cana-3376	65	33	business	business	NOUN
cana-3376	65	34	performance	performance	NOUN
cana-3376	65	35	.	.	PUNCT
cana-3376	66	1	they	they	PRON
cana-3376	66	2	advocated	advocate	VERB
cana-3376	66	3	for	for	ADP
cana-3376	66	4	integrating	integrate	VERB
cana-3376	66	5	digital	digital	ADJ
cana-3376	66	6	technologies	technology	NOUN
cana-3376	66	7	into	into	ADP
cana-3376	66	8	customer	customer	NOUN
cana-3376	66	9	interactions	interaction	NOUN
cana-3376	66	10	,	,	PUNCT
cana-3376	66	11	pointing	point	VERB
cana-3376	66	12	out	out	ADP
cana-3376	66	13	that	that	SCONJ
cana-3376	66	14	the	the	DET
cana-3376	66	15	digital	digital	ADJ
cana-3376	66	16	transformation	transformation	NOUN
cana-3376	66	17	of	of	ADP
cana-3376	66	18	media	medium	NOUN
cana-3376	66	19	organizations	organization	NOUN
cana-3376	66	20	should	should	AUX
cana-3376	66	21	extend	extend	VERB
cana-3376	66	22	beyond	beyond	ADP
cana-3376	66	23	online	online	ADJ
cana-3376	66	24	and	and	CCONJ
cana-3376	66	25	mobile	mobile	ADJ
cana-3376	66	26	services	service	NOUN
cana-3376	66	27	.	.	PUNCT
cana-3376	67	1	rather	rather	ADV
cana-3376	67	2	than	than	ADP
cana-3376	67	3	focusing	focus	VERB
cana-3376	67	4	solely	solely	ADV
cana-3376	67	5	on	on	ADP
cana-3376	67	6	transactional	transactional	ADJ
cana-3376	67	7	services	service	NOUN
cana-3376	67	8	,	,	PUNCT
cana-3376	67	9	a	a	DET
cana-3376	67	10	holistic	holistic	ADJ
cana-3376	67	11	approach	approach	NOUN
cana-3376	67	12	to	to	ADP
cana-3376	67	13	customer	customer	NOUN
cana-3376	67	14	engagement	engagement	NOUN
cana-3376	67	15	is	be	AUX
cana-3376	67	16	necessary	necessary	ADJ
cana-3376	67	17	.	.	PUNCT
cana-3376	68	1	this	this	DET
cana-3376	68	2	comprehensive	comprehensive	ADJ
cana-3376	68	3	strategy	strategy	NOUN
cana-3376	68	4	should	should	AUX
cana-3376	68	5	address	address	VERB
cana-3376	68	6	all	all	DET
cana-3376	68	7	touchpoints	touchpoint	NOUN
cana-3376	68	8	of	of	ADP
cana-3376	68	9	the	the	DET
cana-3376	68	10	customer	customer	NOUN
cana-3376	68	11	experience	experience	NOUN
cana-3376	68	12	to	to	PART
cana-3376	68	13	drive	drive	VERB
cana-3376	68	14	sustained	sustained	ADJ
cana-3376	68	15	customer	customer	NOUN
cana-3376	68	16	satisfaction	satisfaction	NOUN
cana-3376	68	17	and	and	CCONJ
cana-3376	68	18	loyalty	loyalty	NOUN
cana-3376	68	19	.	.	PUNCT
cana-3376	69	1	sceulovs	sceulovs	NOUN
cana-3376	69	2	and	and	CCONJ
cana-3376	69	3	lorencs	lorencs	PROPN
cana-3376	69	4	(	(	PUNCT
cana-3376	69	5	2017	2017	NUM
cana-3376	69	6	)	)	PUNCT
cana-3376	69	7	also	also	ADV
cana-3376	69	8	underscored	underscore	VERB
cana-3376	69	9	the	the	DET
cana-3376	69	10	economic	economic	ADJ
cana-3376	69	11	efficiency	efficiency	NOUN
cana-3376	69	12	of	of	ADP
cana-3376	69	13	digital	digital	ADJ
cana-3376	69	14	marketing	marketing	NOUN
cana-3376	69	15	channels	channel	NOUN
cana-3376	69	16	.	.	PUNCT
cana-3376	70	1	they	they	PRON
cana-3376	70	2	argued	argue	VERB
cana-3376	70	3	that	that	SCONJ
cana-3376	70	4	businesses	business	NOUN
cana-3376	70	5	must	must	AUX
cana-3376	70	6	carefully	carefully	ADV
cana-3376	70	7	analyze	analyze	VERB
cana-3376	70	8	the	the	DET
cana-3376	70	9	cost	cost	NOUN
cana-3376	70	10	-	-	PUNCT
cana-3376	70	11	effectiveness	effectiveness	NOUN
cana-3376	70	12	of	of	ADP
cana-3376	70	13	digital	digital	ADJ
cana-3376	70	14	channels	channel	NOUN
cana-3376	70	15	to	to	PART
cana-3376	70	16	make	make	VERB
cana-3376	70	17	informed	informed	ADJ
cana-3376	70	18	decisions	decision	NOUN
cana-3376	70	19	,	,	PUNCT
cana-3376	70	20	ensuring	ensure	VERB
cana-3376	70	21	that	that	SCONJ
cana-3376	70	22	resources	resource	NOUN
cana-3376	70	23	are	be	AUX
cana-3376	70	24	allocated	allocate	VERB
cana-3376	70	25	efficiently	efficiently	ADV
cana-3376	70	26	to	to	PART
cana-3376	70	27	maximize	maximize	VERB
cana-3376	70	28	marketing	marketing	NOUN
cana-3376	70	29	impact	impact	NOUN
cana-3376	70	30	.	.	PUNCT
cana-3376	71	1	by	by	ADP
cana-3376	71	2	doing	do	VERB
cana-3376	71	3	so	so	ADV
cana-3376	71	4	,	,	PUNCT
cana-3376	71	5	media	medium	NOUN
cana-3376	71	6	organizations	organization	NOUN
cana-3376	71	7	can	can	AUX
cana-3376	71	8	optimize	optimize	VERB
cana-3376	71	9	their	their	PRON
cana-3376	71	10	marketing	marketing	NOUN
cana-3376	71	11	efforts	effort	NOUN
cana-3376	71	12	,	,	PUNCT
cana-3376	71	13	which	which	PRON
cana-3376	71	14	in	in	ADP
cana-3376	71	15	turn	turn	NOUN
cana-3376	71	16	improves	improve	VERB
cana-3376	71	17	their	their	PRON
cana-3376	71	18	overall	overall	ADJ
cana-3376	71	19	performance	performance	NOUN
cana-3376	71	20	in	in	ADP
cana-3376	71	21	the	the	DET
cana-3376	71	22	marketplace	marketplace	NOUN
cana-3376	71	23	.	.	PUNCT
cana-3376	72	1	pradhan	pradhan	PROPN
cana-3376	72	2	,	,	PUNCT
cana-3376	72	3	nigam	nigam	PROPN
cana-3376	72	4	,	,	PUNCT
cana-3376	72	5	and	and	CCONJ
cana-3376	72	6	ck	ck	INTJ
cana-3376	72	7	(	(	PUNCT
cana-3376	72	8	2018	2018	NUM
cana-3376	72	9	)	)	PUNCT
cana-3376	72	10	echoed	echo	VERB
cana-3376	72	11	the	the	DET
cana-3376	72	12	multifaceted	multifaceted	ADJ
cana-3376	72	13	benefits	benefit	NOUN
cana-3376	72	14	of	of	ADP
cana-3376	72	15	digital	digital	ADJ
cana-3376	72	16	marketing	marketing	NOUN
cana-3376	72	17	,	,	PUNCT
cana-3376	72	18	particularly	particularly	ADV
cana-3376	72	19	its	its	PRON
cana-3376	72	20	ability	ability	NOUN
cana-3376	72	21	to	to	PART
cana-3376	72	22	streamline	streamline	VERB
cana-3376	72	23	operations	operation	NOUN
cana-3376	72	24	,	,	PUNCT
cana-3376	72	25	improve	improve	VERB
cana-3376	72	26	campaign	campaign	NOUN
cana-3376	72	27	effectiveness	effectiveness	NOUN
cana-3376	72	28	,	,	PUNCT
cana-3376	72	29	and	and	CCONJ
cana-3376	72	30	drive	drive	VERB
cana-3376	72	31	sales	sale	NOUN
cana-3376	72	32	with	with	ADP
cana-3376	72	33	minimal	minimal	ADJ
cana-3376	72	34	effort	effort	NOUN
cana-3376	72	35	.	.	PUNCT
cana-3376	73	1	they	they	PRON
cana-3376	73	2	noted	note	VERB
cana-3376	73	3	that	that	SCONJ
cana-3376	73	4	digital	digital	ADJ
cana-3376	73	5	technologies	technology	NOUN
cana-3376	73	6	offer	offer	VERB
cana-3376	73	7	operational	operational	ADJ
cana-3376	73	8	efficiency	efficiency	NOUN
cana-3376	73	9	across	across	ADP
cana-3376	73	10	various	various	ADJ
cana-3376	73	11	business	business	NOUN
cana-3376	73	12	functions	function	NOUN
cana-3376	73	13	,	,	PUNCT
cana-3376	73	14	enabling	enable	VERB
cana-3376	73	15	businesses	business	NOUN
cana-3376	73	16	to	to	PART
cana-3376	73	17	save	save	VERB
cana-3376	73	18	time	time	NOUN
cana-3376	73	19	and	and	CCONJ
cana-3376	73	20	reduce	reduce	VERB
cana-3376	73	21	costs	cost	NOUN
cana-3376	73	22	while	while	SCONJ
cana-3376	73	23	boosting	boost	VERB
cana-3376	73	24	their	their	PRON
cana-3376	73	25	marketing	marketing	NOUN
cana-3376	73	26	effectiveness	effectiveness	NOUN
cana-3376	73	27	.	.	PUNCT
cana-3376	74	1	on	on	ADP
cana-3376	74	2	the	the	DET
cana-3376	74	3	other	other	ADJ
cana-3376	74	4	hand	hand	NOUN
cana-3376	74	5	,	,	PUNCT
cana-3376	74	6	amelda	amelda	PROPN
cana-3376	74	7	,	,	PUNCT
cana-3376	74	8	alamsjah	alamsjah	NOUN
cana-3376	74	9	,	,	PUNCT
cana-3376	74	10	and	and	CCONJ
cana-3376	74	11	elidjen	elidjen	NOUN
cana-3376	74	12	(	(	PUNCT
cana-3376	74	13	2021	2021	NUM
cana-3376	74	14	)	)	PUNCT
cana-3376	74	15	emphasized	emphasize	VERB
cana-3376	74	16	that	that	SCONJ
cana-3376	74	17	providing	provide	VERB
cana-3376	74	18	online	online	ADJ
cana-3376	74	19	and	and	CCONJ
cana-3376	74	20	mobile	mobile	ADJ
cana-3376	74	21	services	service	NOUN
cana-3376	74	22	is	be	AUX
cana-3376	74	23	only	only	ADV
cana-3376	74	24	one	one	NUM
cana-3376	74	25	aspect	aspect	NOUN
cana-3376	74	26	of	of	ADP
cana-3376	74	27	digital	digital	ADJ
cana-3376	74	28	transformation	transformation	NOUN
cana-3376	74	29	.	.	PUNCT
cana-3376	75	1	media	medium	NOUN
cana-3376	75	2	companies	company	NOUN
cana-3376	75	3	need	need	VERB
cana-3376	75	4	to	to	PART
cana-3376	75	5	go	go	VERB
cana-3376	75	6	beyond	beyond	ADP
cana-3376	75	7	these	these	DET
cana-3376	75	8	transactional	transactional	ADJ
cana-3376	75	9	platforms	platform	NOUN
cana-3376	75	10	to	to	PART
cana-3376	75	11	innovate	innovate	VERB
cana-3376	75	12	in	in	ADP
cana-3376	75	13	customer	customer	NOUN
cana-3376	75	14	engagement	engagement	NOUN
cana-3376	75	15	.	.	PUNCT
cana-3376	76	1	by	by	ADP
cana-3376	76	2	leveraging	leverage	VERB
cana-3376	76	3	new	new	ADJ
cana-3376	76	4	digital	digital	ADJ
cana-3376	76	5	tools	tool	NOUN
cana-3376	76	6	,	,	PUNCT
cana-3376	76	7	companies	company	NOUN
cana-3376	76	8	can	can	AUX
cana-3376	76	9	ensure	ensure	VERB
cana-3376	76	10	their	their	PRON
cana-3376	76	11	sustained	sustained	ADJ
cana-3376	76	12	relevance	relevance	NOUN
cana-3376	76	13	in	in	ADP
cana-3376	76	14	the	the	DET
cana-3376	76	15	rapidly	rapidly	ADV
cana-3376	76	16	changing	change	VERB
cana-3376	76	17	digital	digital	ADJ
cana-3376	76	18	landscape	landscape	NOUN
cana-3376	76	19	.	.	PUNCT
cana-3376	77	1	these	these	DET
cana-3376	77	2	studies	study	NOUN
cana-3376	77	3	collectively	collectively	ADV
cana-3376	77	4	highlight	highlight	VERB
cana-3376	77	5	the	the	DET
cana-3376	77	6	profound	profound	ADJ
cana-3376	77	7	impact	impact	NOUN
cana-3376	77	8	of	of	ADP
cana-3376	77	9	digital	digital	ADJ
cana-3376	77	10	marketing	marketing	NOUN
cana-3376	77	11	and	and	CCONJ
cana-3376	77	12	ai	ai	VERB
cana-3376	77	13	on	on	ADP
cana-3376	77	14	the	the	DET
cana-3376	77	15	media	medium	NOUN
cana-3376	77	16	industry	industry	NOUN
cana-3376	77	17	.	.	PUNCT
cana-3376	78	1	as	as	SCONJ
cana-3376	78	2	the	the	DET
cana-3376	78	3	digital	digital	ADJ
cana-3376	78	4	environment	environment	NOUN
cana-3376	78	5	continues	continue	VERB
cana-3376	78	6	to	to	PART
cana-3376	78	7	evolve	evolve	VERB
cana-3376	78	8	,	,	PUNCT
cana-3376	78	9	businesses	business	NOUN
cana-3376	78	10	must	must	AUX
cana-3376	78	11	remain	remain	VERB
cana-3376	78	12	agile	agile	ADJ
cana-3376	78	13	in	in	ADP
cana-3376	78	14	adopting	adopt	VERB
cana-3376	78	15	emerging	emerge	VERB
cana-3376	78	16	technologies	technology	NOUN
cana-3376	78	17	to	to	PART
cana-3376	78	18	meet	meet	VERB
cana-3376	78	19	the	the	DET
cana-3376	78	20	changing	change	VERB
cana-3376	78	21	demands	demand	NOUN
cana-3376	78	22	of	of	ADP
cana-3376	78	23	consumers	consumer	NOUN
cana-3376	78	24	.	.	PUNCT
cana-3376	79	1	ai	ai	AUX
cana-3376	79	2	,	,	PUNCT
cana-3376	79	3	in	in	ADP
cana-3376	79	4	particular	particular	ADJ
cana-3376	79	5	,	,	PUNCT
cana-3376	79	6	is	be	AUX
cana-3376	79	7	a	a	DET
cana-3376	79	8	key	key	ADJ
cana-3376	79	9	driver	driver	NOUN
cana-3376	79	10	of	of	ADP
cana-3376	79	11	transformation	transformation	NOUN
cana-3376	79	12	across	across	ADP
cana-3376	79	13	industries	industry	NOUN
cana-3376	79	14	.	.	PUNCT
cana-3376	80	1	rouhiainen	rouhiainen	PROPN
cana-3376	80	2	(	(	PUNCT
cana-3376	80	3	2018	2018	NUM
cana-3376	80	4	)	)	PUNCT
cana-3376	80	5	explained	explain	VERB
cana-3376	80	6	that	that	SCONJ
cana-3376	80	7	ai	ai	VERB
cana-3376	80	8	allows	allow	VERB
cana-3376	80	9	machines	machine	NOUN
cana-3376	80	10	to	to	PART
cana-3376	80	11	learn	learn	VERB
cana-3376	80	12	from	from	ADP
cana-3376	80	13	data	datum	NOUN
cana-3376	80	14	through	through	ADP
cana-3376	80	15	sophisticated	sophisticated	ADJ
cana-3376	80	16	algorithms	algorithm	NOUN
cana-3376	80	17	,	,	PUNCT
cana-3376	80	18	enabling	enable	VERB
cana-3376	80	19	them	they	PRON
cana-3376	80	20	to	to	PART
cana-3376	80	21	make	make	VERB
cana-3376	80	22	autonomous	autonomous	ADJ
cana-3376	80	23	decisions	decision	NOUN
cana-3376	80	24	that	that	PRON
cana-3376	80	25	enhance	enhance	VERB
cana-3376	80	26	productivity	productivity	NOUN
cana-3376	80	27	and	and	CCONJ
cana-3376	80	28	efficiency	efficiency	NOUN
cana-3376	80	29	.	.	PUNCT
cana-3376	81	1	in	in	ADP
cana-3376	81	2	marketing	marketing	NOUN
cana-3376	81	3	,	,	PUNCT
cana-3376	81	4	ai	ai	VERB
cana-3376	81	5	’s	’s	PART
cana-3376	81	6	ability	ability	NOUN
cana-3376	81	7	to	to	PART
cana-3376	81	8	process	process	VERB
cana-3376	81	9	large	large	ADJ
cana-3376	81	10	volumes	volume	NOUN
cana-3376	81	11	of	of	ADP
cana-3376	81	12	data	datum	NOUN
cana-3376	81	13	quickly	quickly	ADV
cana-3376	81	14	and	and	CCONJ
cana-3376	81	15	continuously	continuously	ADV
cana-3376	81	16	improves	improve	VERB
cana-3376	81	17	decision	decision	NOUN
cana-3376	81	18	-	-	PUNCT
cana-3376	81	19	making	make	VERB
cana-3376	81	20	processes	process	NOUN
cana-3376	81	21	,	,	PUNCT
cana-3376	81	22	optimizing	optimize	VERB
cana-3376	81	23	the	the	DET
cana-3376	81	24	performance	performance	NOUN
cana-3376	81	25	of	of	ADP
cana-3376	81	26	marketing	marketing	NOUN
cana-3376	81	27	initiatives	initiative	NOUN
cana-3376	81	28	.	.	PUNCT
cana-3376	82	1	crittenden	crittenden	PROPN
cana-3376	82	2	,	,	PUNCT
cana-3376	82	3	biel	biel	PROPN
cana-3376	82	4	,	,	PUNCT
cana-3376	82	5	and	and	CCONJ
cana-3376	82	6	lovely	lovely	ADJ
cana-3376	82	7	iii	iii	X
cana-3376	82	8	(	(	PUNCT
cana-3376	82	9	2019	2019	NUM
cana-3376	82	10	)	)	PUNCT
cana-3376	82	11	pointed	point	VERB
cana-3376	82	12	out	out	ADP
cana-3376	82	13	ai	ai	NOUN
cana-3376	82	14	’s	’s	PART
cana-3376	82	15	role	role	NOUN
cana-3376	82	16	in	in	ADP
cana-3376	82	17	performing	perform	VERB
cana-3376	82	18	tasks	task	NOUN
cana-3376	82	19	traditionally	traditionally	ADV
cana-3376	82	20	requiring	require	VERB
cana-3376	82	21	human	human	ADJ
cana-3376	82	22	intelligence	intelligence	NOUN
cana-3376	82	23	,	,	PUNCT
cana-3376	82	24	including	include	VERB
cana-3376	82	25	machine	machine	NOUN
cana-3376	82	26	learning	learning	NOUN
cana-3376	82	27	,	,	PUNCT
cana-3376	82	28	robotics	robotic	NOUN
cana-3376	82	29	,	,	PUNCT
cana-3376	82	30	and	and	CCONJ
cana-3376	82	31	human	human	NOUN
cana-3376	82	32	-	-	PUNCT
cana-3376	82	33	like	like	ADJ
cana-3376	82	34	interactions	interaction	NOUN
cana-3376	82	35	.	.	PUNCT
cana-3376	83	1	within	within	ADP
cana-3376	83	2	media	medium	NOUN
cana-3376	83	3	organizations	organization	NOUN
cana-3376	83	4	,	,	PUNCT
cana-3376	83	5	these	these	DET
cana-3376	83	6	ai	ai	ADJ
cana-3376	83	7	-	-	PUNCT
cana-3376	83	8	driven	drive	VERB
cana-3376	83	9	capabilities	capability	NOUN
cana-3376	83	10	can	can	AUX
cana-3376	83	11	be	be	AUX
cana-3376	83	12	harnessed	harness	VERB
cana-3376	83	13	to	to	PART
cana-3376	83	14	deliver	deliver	VERB
cana-3376	83	15	more	more	ADV
cana-3376	83	16	personalized	personalized	ADJ
cana-3376	83	17	and	and	CCONJ
cana-3376	83	18	targeted	target	VERB
cana-3376	83	19	content	content	NOUN
cana-3376	83	20	,	,	PUNCT
cana-3376	83	21	increasing	increase	VERB
cana-3376	83	22	consumer	consumer	NOUN
cana-3376	83	23	engagement	engagement	NOUN
cana-3376	83	24	and	and	CCONJ
cana-3376	83	25	boosting	boost	VERB
cana-3376	83	26	audience	audience	NOUN
cana-3376	83	27	retention	retention	NOUN
cana-3376	83	28	.	.	PUNCT
cana-3376	84	1	the	the	DET
cana-3376	84	2	role	role	NOUN
cana-3376	84	3	of	of	ADP
cana-3376	84	4	digital	digital	ADJ
cana-3376	84	5	marketing	marketing	NOUN
cana-3376	84	6	in	in	ADP
cana-3376	84	7	today	today	NOUN
cana-3376	84	8	’s	’s	PART
cana-3376	84	9	business	business	NOUN
cana-3376	84	10	environment	environment	NOUN
cana-3376	84	11	can	can	AUX
cana-3376	84	12	not	not	PART
cana-3376	84	13	be	be	AUX
cana-3376	84	14	overstated	overstate	VERB
cana-3376	84	15	.	.	PUNCT
cana-3376	85	1	pradhan	pradhan	PROPN
cana-3376	85	2	,	,	PUNCT
cana-3376	85	3	nigam	nigam	PROPN
cana-3376	85	4	,	,	PUNCT
cana-3376	85	5	and	and	CCONJ
cana-3376	85	6	ck	ck	INTJ
cana-3376	85	7	(	(	PUNCT
cana-3376	85	8	2018	2018	NUM
cana-3376	85	9	)	)	PUNCT
cana-3376	85	10	defined	define	VERB
cana-3376	85	11	digital	digital	ADJ
cana-3376	85	12	marketing	marketing	NOUN
cana-3376	85	13	as	as	ADP
cana-3376	85	14	the	the	DET
cana-3376	85	15	use	use	NOUN
cana-3376	85	16	of	of	ADP
cana-3376	85	17	technology	technology	NOUN
cana-3376	85	18	to	to	PART
cana-3376	85	19	promote	promote	VERB
cana-3376	85	20	goods	good	NOUN
cana-3376	85	21	,	,	PUNCT
cana-3376	85	22	services	service	NOUN
cana-3376	85	23	,	,	PUNCT
cana-3376	85	24	and	and	CCONJ
cana-3376	85	25	ideas	idea	NOUN
cana-3376	85	26	via	via	ADP
cana-3376	85	27	electronic	electronic	ADJ
cana-3376	85	28	media	medium	NOUN
cana-3376	85	29	.	.	PUNCT
cana-3376	86	1	according	accord	VERB
cana-3376	86	2	to	to	ADP
cana-3376	86	3	gkikas	gkikas	PROPN
cana-3376	86	4	and	and	CCONJ
cana-3376	86	5	theodoridis	theodoridis	PROPN
cana-3376	86	6	(	(	PUNCT
cana-3376	86	7	2019	2019	NUM
cana-3376	86	8	)	)	PUNCT
cana-3376	86	9	,	,	PUNCT
cana-3376	86	10	digital	digital	ADJ
cana-3376	86	11	marketing	marketing	NOUN
cana-3376	86	12	encompasses	encompass	VERB
cana-3376	86	13	all	all	DET
cana-3376	86	14	marketing	marketing	NOUN
cana-3376	86	15	efforts	effort	NOUN
cana-3376	86	16	that	that	PRON
cana-3376	86	17	use	use	VERB
cana-3376	86	18	the	the	DET
cana-3376	86	19	internet	internet	NOUN
cana-3376	86	20	or	or	CCONJ
cana-3376	86	21	electronic	electronic	ADJ
cana-3376	86	22	devices	device	NOUN
cana-3376	86	23	to	to	PART
cana-3376	86	24	present	present	VERB
cana-3376	86	25	,	,	PUNCT
cana-3376	86	26	promote	promote	VERB
cana-3376	86	27	,	,	PUNCT
cana-3376	86	28	or	or	CCONJ
cana-3376	86	29	sell	sell	VERB
cana-3376	86	30	products	product	NOUN
cana-3376	86	31	.	.	PUNCT
cana-3376	87	1	the	the	DET
cana-3376	87	2	growing	grow	VERB
cana-3376	87	3	reliance	reliance	NOUN
cana-3376	87	4	on	on	ADP
cana-3376	87	5	digital	digital	ADJ
cana-3376	87	6	channels	channel	NOUN
cana-3376	87	7	underscores	underscore	VERB
cana-3376	87	8	the	the	DET
cana-3376	87	9	need	need	NOUN
cana-3376	87	10	for	for	SCONJ
cana-3376	87	11	businesses	business	NOUN
cana-3376	87	12	to	to	PART
cana-3376	87	13	adapt	adapt	VERB
cana-3376	87	14	their	their	PRON
cana-3376	87	15	marketing	marketing	NOUN
cana-3376	87	16	strategies	strategy	NOUN
cana-3376	87	17	to	to	PART
cana-3376	87	18	remain	remain	VERB
cana-3376	87	19	competitive	competitive	ADJ
cana-3376	87	20	.	.	PUNCT
cana-3376	88	1	brand	brand	NOUN
cana-3376	88	2	reputation	reputation	NOUN
cana-3376	88	3	,	,	PUNCT
cana-3376	88	4	as	as	ADP
cana-3376	88	5	che	che	PROPN
cana-3376	88	6	,	,	PUNCT
cana-3376	88	7	katayama	katayama	NOUN
cana-3376	88	8	,	,	PUNCT
cana-3376	88	9	and	and	CCONJ
cana-3376	88	10	lee	lee	PROPN
cana-3376	88	11	(	(	PUNCT
cana-3376	88	12	2020	2020	NUM
cana-3376	88	13	)	)	PUNCT
cana-3376	88	14	noted	note	VERB
cana-3376	88	15	,	,	PUNCT
cana-3376	88	16	is	be	AUX
cana-3376	88	17	also	also	ADV
cana-3376	88	18	a	a	DET
cana-3376	88	19	critical	critical	ADJ
cana-3376	88	20	factor	factor	NOUN
cana-3376	88	21	in	in	ADP
cana-3376	88	22	shaping	shape	VERB
cana-3376	88	23	consumer	consumer	NOUN
cana-3376	88	24	perceptions	perception	NOUN
cana-3376	88	25	.	.	PUNCT
cana-3376	89	1	it	it	PRON
cana-3376	89	2	influences	influence	VERB
cana-3376	89	3	consumers	consumer	NOUN
cana-3376	89	4	’	'	PUNCT
cana-3376	89	5	willingness	willingness	NOUN
cana-3376	89	6	to	to	PART
cana-3376	89	7	purchase	purchase	VERB
cana-3376	89	8	communications	communication	NOUN
cana-3376	89	9	on	on	ADP
cana-3376	89	10	applied	apply	VERB
cana-3376	89	11	nonlinear	nonlinear	ADJ
cana-3376	89	12	analysis	analysis	NOUN
cana-3376	89	13	issn	issn	NOUN
cana-3376	89	14	:	:	PUNCT
cana-3376	89	15	1074	1074	NUM
cana-3376	89	16	-	-	PUNCT
cana-3376	89	17	133x	133x	NUM
cana-3376	89	18	vol	vol	NOUN
cana-3376	89	19	32	32	NUM
cana-3376	89	20	no	no	NOUN
cana-3376	89	21	.	.	PUNCT
cana-3376	90	1	7s	7	NOUN
cana-3376	90	2	(	(	PUNCT
cana-3376	90	3	2025	2025	NUM
cana-3376	90	4	)	)	PUNCT
cana-3376	90	5	184	184	NUM
cana-3376	90	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-3376	90	7	products	product	NOUN
cana-3376	90	8	and	and	CCONJ
cana-3376	90	9	services	service	NOUN
cana-3376	90	10	,	,	PUNCT
cana-3376	90	11	and	and	CCONJ
cana-3376	90	12	in	in	ADP
cana-3376	90	13	this	this	DET
cana-3376	90	14	regard	regard	NOUN
cana-3376	90	15	,	,	PUNCT
cana-3376	90	16	digital	digital	ADJ
cana-3376	90	17	marketing	marketing	NOUN
cana-3376	90	18	plays	play	VERB
cana-3376	90	19	a	a	DET
cana-3376	90	20	crucial	crucial	ADJ
cana-3376	90	21	role	role	NOUN
cana-3376	90	22	in	in	ADP
cana-3376	90	23	building	build	VERB
cana-3376	90	24	and	and	CCONJ
cana-3376	90	25	maintaining	maintain	VERB
cana-3376	90	26	a	a	DET
cana-3376	90	27	positive	positive	ADJ
cana-3376	90	28	brand	brand	NOUN
cana-3376	90	29	reputation	reputation	NOUN
cana-3376	90	30	.	.	PUNCT
cana-3376	91	1	commsights	commsight	NOUN
cana-3376	91	2	(	(	PUNCT
cana-3376	91	3	2019	2019	NUM
cana-3376	91	4	)	)	PUNCT
cana-3376	91	5	further	far	ADV
cana-3376	91	6	highlighted	highlight	VERB
cana-3376	91	7	that	that	SCONJ
cana-3376	91	8	a	a	DET
cana-3376	91	9	strong	strong	ADJ
cana-3376	91	10	reputation	reputation	NOUN
cana-3376	91	11	enhances	enhance	VERB
cana-3376	91	12	customer	customer	NOUN
cana-3376	91	13	confidence	confidence	NOUN
cana-3376	91	14	,	,	PUNCT
cana-3376	91	15	loyalty	loyalty	NOUN
cana-3376	91	16	,	,	PUNCT
cana-3376	91	17	and	and	CCONJ
cana-3376	91	18	trust	trust	NOUN
cana-3376	91	19	,	,	PUNCT
cana-3376	91	20	all	all	PRON
cana-3376	91	21	of	of	ADP
cana-3376	91	22	which	which	PRON
cana-3376	91	23	are	be	AUX
cana-3376	91	24	essential	essential	ADJ
cana-3376	91	25	for	for	ADP
cana-3376	91	26	long	long	ADJ
cana-3376	91	27	-	-	PUNCT
cana-3376	91	28	term	term	NOUN
cana-3376	91	29	business	business	NOUN
cana-3376	91	30	success	success	NOUN
cana-3376	91	31	.	.	PUNCT
cana-3376	92	1	the	the	DET
cana-3376	92	2	convergence	convergence	NOUN
cana-3376	92	3	of	of	ADP
cana-3376	92	4	ai	ai	NOUN
cana-3376	92	5	and	and	CCONJ
cana-3376	92	6	digital	digital	ADJ
cana-3376	92	7	marketing	marketing	NOUN
cana-3376	92	8	is	be	AUX
cana-3376	92	9	a	a	DET
cana-3376	92	10	pivotal	pivotal	ADJ
cana-3376	92	11	development	development	NOUN
cana-3376	92	12	for	for	ADP
cana-3376	92	13	businesses	business	NOUN
cana-3376	92	14	today	today	NOUN
cana-3376	92	15	.	.	PUNCT
cana-3376	93	1	ai	ai	VERB
cana-3376	93	2	-	-	PUNCT
cana-3376	93	3	driven	drive	VERB
cana-3376	93	4	technologies	technology	NOUN
cana-3376	93	5	enable	enable	VERB
cana-3376	93	6	companies	company	NOUN
cana-3376	93	7	to	to	ADP
cana-3376	93	8	harness	harness	ADJ
cana-3376	93	9	data	datum	NOUN
cana-3376	93	10	for	for	ADP
cana-3376	93	11	personalized	personalized	ADJ
cana-3376	93	12	marketing	marketing	NOUN
cana-3376	93	13	campaigns	campaign	NOUN
cana-3376	93	14	,	,	PUNCT
cana-3376	93	15	predictive	predictive	ADJ
cana-3376	93	16	analytics	analytic	NOUN
cana-3376	93	17	,	,	PUNCT
cana-3376	93	18	and	and	CCONJ
cana-3376	93	19	enhanced	enhance	VERB
cana-3376	93	20	customer	customer	NOUN
cana-3376	93	21	experiences	experience	NOUN
cana-3376	93	22	.	.	PUNCT
cana-3376	94	1	digital	digital	ADJ
cana-3376	94	2	marketing	marketing	NOUN
cana-3376	94	3	platforms	platform	NOUN
cana-3376	94	4	,	,	PUNCT
cana-3376	94	5	which	which	PRON
cana-3376	94	6	include	include	VERB
cana-3376	94	7	social	social	ADJ
cana-3376	94	8	media	medium	NOUN
cana-3376	94	9	,	,	PUNCT
cana-3376	94	10	search	search	NOUN
cana-3376	94	11	engines	engine	NOUN
cana-3376	94	12	,	,	PUNCT
cana-3376	94	13	and	and	CCONJ
cana-3376	94	14	email	email	NOUN
cana-3376	94	15	marketing	marketing	NOUN
cana-3376	94	16	,	,	PUNCT
cana-3376	94	17	provide	provide	VERB
cana-3376	94	18	multiple	multiple	ADJ
cana-3376	94	19	channels	channel	NOUN
cana-3376	94	20	through	through	ADP
cana-3376	94	21	which	which	PRON
cana-3376	94	22	businesses	business	NOUN
cana-3376	94	23	can	can	AUX
cana-3376	94	24	engage	engage	VERB
cana-3376	94	25	with	with	ADP
cana-3376	94	26	their	their	PRON
cana-3376	94	27	target	target	NOUN
cana-3376	94	28	audiences	audience	NOUN
cana-3376	94	29	.	.	PUNCT
cana-3376	95	1	this	this	DET
cana-3376	95	2	integration	integration	NOUN
cana-3376	95	3	of	of	ADP
cana-3376	95	4	ai	ai	NOUN
cana-3376	95	5	and	and	CCONJ
cana-3376	95	6	digital	digital	ADJ
cana-3376	95	7	marketing	marketing	NOUN
cana-3376	95	8	creates	create	VERB
cana-3376	95	9	new	new	ADJ
cana-3376	95	10	opportunities	opportunity	NOUN
cana-3376	95	11	for	for	SCONJ
cana-3376	95	12	companies	company	NOUN
cana-3376	95	13	to	to	PART
cana-3376	95	14	strengthen	strengthen	VERB
cana-3376	95	15	brand	brand	NOUN
cana-3376	95	16	loyalty	loyalty	NOUN
cana-3376	95	17	and	and	CCONJ
cana-3376	95	18	customer	customer	NOUN
cana-3376	95	19	relationships	relationship	NOUN
cana-3376	95	20	.	.	PUNCT
cana-3376	96	1	by	by	ADP
cana-3376	96	2	utilizing	utilize	VERB
cana-3376	96	3	aipowered	aipowere	VERB
cana-3376	96	4	analytics	analytic	NOUN
cana-3376	96	5	,	,	PUNCT
cana-3376	96	6	businesses	business	NOUN
cana-3376	96	7	can	can	AUX
cana-3376	96	8	gain	gain	VERB
cana-3376	96	9	insights	insight	NOUN
cana-3376	96	10	into	into	ADP
cana-3376	96	11	consumer	consumer	NOUN
cana-3376	96	12	behavior	behavior	NOUN
cana-3376	96	13	and	and	CCONJ
cana-3376	96	14	sentiment	sentiment	NOUN
cana-3376	96	15	,	,	PUNCT
cana-3376	96	16	allowing	allow	VERB
cana-3376	96	17	them	they	PRON
cana-3376	96	18	to	to	PART
cana-3376	96	19	tailor	tailor	VERB
cana-3376	96	20	marketing	marketing	NOUN
cana-3376	96	21	efforts	effort	NOUN
cana-3376	96	22	to	to	PART
cana-3376	96	23	meet	meet	VERB
cana-3376	96	24	customer	customer	NOUN
cana-3376	96	25	needs	need	VERB
cana-3376	96	26	more	more	ADV
cana-3376	96	27	effectively	effectively	ADV
cana-3376	96	28	.	.	PUNCT
cana-3376	97	1	this	this	DET
cana-3376	97	2	deeper	deep	ADJ
cana-3376	97	3	understanding	understanding	NOUN
cana-3376	97	4	of	of	ADP
cana-3376	97	5	consumers	consumer	NOUN
cana-3376	97	6	enhances	enhance	VERB
cana-3376	97	7	the	the	DET
cana-3376	97	8	relevance	relevance	NOUN
cana-3376	97	9	of	of	ADP
cana-3376	97	10	marketing	marketing	NOUN
cana-3376	97	11	campaigns	campaign	NOUN
cana-3376	97	12	,	,	PUNCT
cana-3376	97	13	which	which	PRON
cana-3376	97	14	can	can	AUX
cana-3376	97	15	ultimately	ultimately	ADV
cana-3376	97	16	increase	increase	VERB
cana-3376	97	17	conversion	conversion	NOUN
cana-3376	97	18	rates	rate	NOUN
cana-3376	97	19	and	and	CCONJ
cana-3376	97	20	sales	sale	NOUN
cana-3376	97	21	.	.	PUNCT
cana-3376	98	1	in	in	ADP
cana-3376	98	2	addition	addition	NOUN
cana-3376	98	3	to	to	ADP
cana-3376	98	4	ai	ai	VERB
cana-3376	98	5	and	and	CCONJ
cana-3376	98	6	digital	digital	ADJ
cana-3376	98	7	marketing	marketing	NOUN
cana-3376	98	8	’s	’s	PART
cana-3376	98	9	role	role	NOUN
cana-3376	98	10	in	in	ADP
cana-3376	98	11	improving	improve	VERB
cana-3376	98	12	customer	customer	NOUN
cana-3376	98	13	engagement	engagement	NOUN
cana-3376	98	14	,	,	PUNCT
cana-3376	98	15	they	they	PRON
cana-3376	98	16	are	be	AUX
cana-3376	98	17	also	also	ADV
cana-3376	98	18	crucial	crucial	ADJ
cana-3376	98	19	tools	tool	NOUN
cana-3376	98	20	for	for	ADP
cana-3376	98	21	driving	drive	VERB
cana-3376	98	22	organizational	organizational	ADJ
cana-3376	98	23	growth	growth	NOUN
cana-3376	98	24	in	in	ADP
cana-3376	98	25	a	a	DET
cana-3376	98	26	highly	highly	ADV
cana-3376	98	27	competitive	competitive	ADJ
cana-3376	98	28	marketplace	marketplace	NOUN
cana-3376	98	29	.	.	PUNCT
cana-3376	99	1	dimitrieska	dimitrieska	PROPN
cana-3376	99	2	,	,	PUNCT
cana-3376	99	3	stankovska	stankovska	NOUN
cana-3376	99	4	,	,	PUNCT
cana-3376	99	5	and	and	CCONJ
cana-3376	99	6	efremova	efremova	PROPN
cana-3376	99	7	(	(	PUNCT
cana-3376	99	8	2018	2018	NUM
cana-3376	99	9	)	)	PUNCT
cana-3376	99	10	predicted	predict	VERB
cana-3376	99	11	that	that	SCONJ
cana-3376	99	12	ai	ai	VERB
cana-3376	99	13	bots	bot	NOUN
cana-3376	99	14	would	would	AUX
cana-3376	99	15	soon	soon	ADV
cana-3376	99	16	handle	handle	VERB
cana-3376	99	17	conversational	conversational	ADJ
cana-3376	99	18	functions	function	NOUN
cana-3376	99	19	and	and	CCONJ
cana-3376	99	20	direct	direct	ADJ
cana-3376	99	21	-	-	PUNCT
cana-3376	99	22	toconsumer	toconsumer	NOUN
cana-3376	99	23	interactions	interaction	NOUN
cana-3376	99	24	,	,	PUNCT
cana-3376	99	25	leading	lead	VERB
cana-3376	99	26	to	to	ADP
cana-3376	99	27	significant	significant	ADJ
cana-3376	99	28	time	time	NOUN
cana-3376	99	29	and	and	CCONJ
cana-3376	99	30	cost	cost	VERB
cana-3376	99	31	savings	saving	NOUN
cana-3376	99	32	for	for	ADP
cana-3376	99	33	businesses	business	NOUN
cana-3376	99	34	.	.	PUNCT
cana-3376	100	1	wirtz	wirtz	PROPN
cana-3376	100	2	(	(	PUNCT
cana-3376	100	3	2019	2019	NUM
cana-3376	100	4	)	)	PUNCT
cana-3376	100	5	reinforced	reinforce	VERB
cana-3376	100	6	this	this	DET
cana-3376	100	7	idea	idea	NOUN
cana-3376	100	8	,	,	PUNCT
cana-3376	100	9	emphasizing	emphasize	VERB
cana-3376	100	10	that	that	SCONJ
cana-3376	100	11	the	the	DET
cana-3376	100	12	cost	cost	NOUN
cana-3376	100	13	-	-	PUNCT
cana-3376	100	14	effectiveness	effectiveness	NOUN
cana-3376	100	15	of	of	ADP
cana-3376	100	16	ai	ai	PROPN
cana-3376	100	17	technologies	technology	NOUN
cana-3376	100	18	contributes	contribute	VERB
cana-3376	100	19	to	to	ADP
cana-3376	100	20	superior	superior	ADJ
cana-3376	100	21	financial	financial	ADJ
cana-3376	100	22	performance	performance	NOUN
cana-3376	100	23	by	by	ADP
cana-3376	100	24	reducing	reduce	VERB
cana-3376	100	25	operational	operational	ADJ
cana-3376	100	26	costs	cost	NOUN
cana-3376	100	27	and	and	CCONJ
cana-3376	100	28	increasing	increase	VERB
cana-3376	100	29	productivity	productivity	NOUN
cana-3376	100	30	.	.	PUNCT
cana-3376	101	1	conversion	conversion	NOUN
cana-3376	101	2	rates	rate	NOUN
cana-3376	101	3	,	,	PUNCT
cana-3376	101	4	which	which	PRON
cana-3376	101	5	zumstein	zumstein	ADV
cana-3376	101	6	and	and	CCONJ
cana-3376	101	7	kotowski	kotowski	NOUN
cana-3376	101	8	(	(	PUNCT
cana-3376	101	9	2020	2020	NUM
cana-3376	101	10	)	)	PUNCT
cana-3376	101	11	defined	define	VERB
cana-3376	101	12	as	as	ADP
cana-3376	101	13	the	the	DET
cana-3376	101	14	percentage	percentage	NOUN
cana-3376	101	15	of	of	ADP
cana-3376	101	16	website	website	NOUN
cana-3376	101	17	visitors	visitor	NOUN
cana-3376	101	18	who	who	PRON
cana-3376	101	19	complete	complete	VERB
cana-3376	101	20	a	a	DET
cana-3376	101	21	purchase	purchase	NOUN
cana-3376	101	22	,	,	PUNCT
cana-3376	101	23	are	be	AUX
cana-3376	101	24	a	a	DET
cana-3376	101	25	key	key	ADJ
cana-3376	101	26	focus	focus	NOUN
cana-3376	101	27	for	for	ADP
cana-3376	101	28	businesses	business	NOUN
cana-3376	101	29	,	,	PUNCT
cana-3376	101	30	particularly	particularly	ADV
cana-3376	101	31	in	in	ADP
cana-3376	101	32	e	e	NOUN
cana-3376	101	33	-	-	NOUN
cana-3376	101	34	commerce	commerce	NOUN
cana-3376	101	35	.	.	PUNCT
cana-3376	102	1	davide	davide	PROPN
cana-3376	102	2	di	di	PROPN
cana-3376	102	3	fatta	fatta	PROPN
cana-3376	102	4	,	,	PUNCT
cana-3376	102	5	patton	patton	PROPN
cana-3376	102	6	,	,	PUNCT
cana-3376	102	7	and	and	CCONJ
cana-3376	102	8	viglia	viglia	PROPN
cana-3376	102	9	(	(	PUNCT
cana-3376	102	10	2018	2018	NUM
cana-3376	102	11	)	)	PUNCT
cana-3376	102	12	emphasized	emphasize	VERB
cana-3376	102	13	the	the	DET
cana-3376	102	14	importance	importance	NOUN
cana-3376	102	15	of	of	ADP
cana-3376	102	16	optimizing	optimize	VERB
cana-3376	102	17	conversion	conversion	NOUN
cana-3376	102	18	rates	rate	NOUN
cana-3376	102	19	to	to	PART
cana-3376	102	20	drive	drive	VERB
cana-3376	102	21	sales	sale	NOUN
cana-3376	102	22	,	,	PUNCT
cana-3376	102	23	while	while	SCONJ
cana-3376	102	24	zohra	zohra	PROPN
cana-3376	102	25	and	and	CCONJ
cana-3376	102	26	barman	barman	NOUN
cana-3376	102	27	(	(	PUNCT
cana-3376	102	28	2019	2019	NUM
cana-3376	102	29	)	)	PUNCT
cana-3376	102	30	proposed	propose	VERB
cana-3376	102	31	techniques	technique	NOUN
cana-3376	102	32	such	such	ADJ
cana-3376	102	33	as	as	ADP
cana-3376	102	34	page	page	NOUN
cana-3376	102	35	optimization	optimization	NOUN
cana-3376	102	36	to	to	PART
cana-3376	102	37	improve	improve	VERB
cana-3376	102	38	these	these	DET
cana-3376	102	39	rates	rate	NOUN
cana-3376	102	40	.	.	PUNCT
cana-3376	103	1	ai	ai	VERB
cana-3376	103	2	and	and	CCONJ
cana-3376	103	3	machine	machine	NOUN
cana-3376	103	4	learning	learning	NOUN
cana-3376	103	5	tools	tool	NOUN
cana-3376	103	6	,	,	PUNCT
cana-3376	103	7	such	such	ADJ
cana-3376	103	8	as	as	ADP
cana-3376	103	9	sales	sale	NOUN
cana-3376	103	10	qualified	qualified	ADJ
cana-3376	103	11	leads	lead	NOUN
cana-3376	103	12	(	(	PUNCT
cana-3376	103	13	sql	sql	NOUN
cana-3376	103	14	)	)	PUNCT
cana-3376	103	15	and	and	CCONJ
cana-3376	103	16	marketing	market	VERB
cana-3376	103	17	qualified	qualified	ADJ
cana-3376	103	18	leads	lead	NOUN
cana-3376	103	19	(	(	PUNCT
cana-3376	103	20	mql	mql	PROPN
cana-3376	103	21	)	)	PUNCT
cana-3376	103	22	,	,	PUNCT
cana-3376	103	23	allow	allow	VERB
cana-3376	103	24	marketers	marketer	NOUN
cana-3376	103	25	to	to	PART
cana-3376	103	26	measure	measure	VERB
cana-3376	103	27	real	real	ADJ
cana-3376	103	28	-	-	PUNCT
cana-3376	103	29	time	time	NOUN
cana-3376	103	30	impacts	impact	NOUN
cana-3376	103	31	on	on	ADP
cana-3376	103	32	revenue	revenue	NOUN
cana-3376	103	33	growth	growth	NOUN
cana-3376	103	34	,	,	PUNCT
cana-3376	103	35	providing	provide	VERB
cana-3376	103	36	insights	insight	NOUN
cana-3376	103	37	that	that	PRON
cana-3376	103	38	can	can	AUX
cana-3376	103	39	lead	lead	VERB
cana-3376	103	40	to	to	ADP
cana-3376	103	41	faster	fast	ADV
cana-3376	103	42	,	,	PUNCT
cana-3376	103	43	more	more	ADV
cana-3376	103	44	effective	effective	ADJ
cana-3376	103	45	customer	customer	NOUN
cana-3376	103	46	service	service	NOUN
cana-3376	103	47	(	(	PUNCT
cana-3376	103	48	columbus	columbus	NOUN
cana-3376	103	49	,	,	PUNCT
cana-3376	103	50	2018	2018	NUM
cana-3376	103	51	)	)	PUNCT
cana-3376	103	52	.	.	PUNCT
cana-3376	104	1	shane	shane	PROPN
cana-3376	104	2	barker	barker	PROPN
cana-3376	104	3	(	(	PUNCT
cana-3376	104	4	2021	2021	NUM
cana-3376	104	5	)	)	PUNCT
cana-3376	104	6	also	also	ADV
cana-3376	104	7	emphasized	emphasize	VERB
cana-3376	104	8	ai	ai	VERB
cana-3376	104	9	’s	’s	PART
cana-3376	104	10	ability	ability	NOUN
cana-3376	104	11	to	to	PART
cana-3376	104	12	attract	attract	VERB
cana-3376	104	13	new	new	ADJ
cana-3376	104	14	customers	customer	NOUN
cana-3376	104	15	,	,	PUNCT
cana-3376	104	16	increase	increase	VERB
cana-3376	104	17	revenue	revenue	NOUN
cana-3376	104	18	,	,	PUNCT
cana-3376	104	19	and	and	CCONJ
cana-3376	104	20	enhance	enhance	VERB
cana-3376	104	21	customer	customer	NOUN
cana-3376	104	22	retention	retention	NOUN
cana-3376	104	23	through	through	ADP
cana-3376	104	24	strategies	strategy	NOUN
cana-3376	104	25	like	like	ADP
cana-3376	104	26	chatbots	chatbot	NOUN
cana-3376	104	27	,	,	PUNCT
cana-3376	104	28	personalized	personalized	ADJ
cana-3376	104	29	recommendations	recommendation	NOUN
cana-3376	104	30	,	,	PUNCT
cana-3376	104	31	and	and	CCONJ
cana-3376	104	32	ai	ai	ADJ
cana-3376	104	33	-	-	PUNCT
cana-3376	104	34	powered	powered	ADJ
cana-3376	104	35	website	website	NOUN
cana-3376	104	36	builders	builder	NOUN
cana-3376	104	37	.	.	PUNCT
cana-3376	105	1	the	the	DET
cana-3376	105	2	integration	integration	NOUN
cana-3376	105	3	of	of	ADP
cana-3376	105	4	ai	ai	NOUN
cana-3376	105	5	and	and	CCONJ
cana-3376	105	6	digital	digital	ADJ
cana-3376	105	7	marketing	marketing	NOUN
cana-3376	105	8	is	be	AUX
cana-3376	105	9	reshaping	reshape	VERB
cana-3376	105	10	modern	modern	ADJ
cana-3376	105	11	marketing	marketing	NOUN
cana-3376	105	12	practices	practice	NOUN
cana-3376	105	13	.	.	PUNCT
cana-3376	106	1	as	as	SCONJ
cana-3376	106	2	kaur	kaur	PROPN
cana-3376	106	3	(	(	PUNCT
cana-3376	106	4	2017	2017	NUM
cana-3376	106	5	)	)	PUNCT
cana-3376	106	6	noted	note	VERB
cana-3376	106	7	,	,	PUNCT
cana-3376	106	8	leveraging	leverage	VERB
cana-3376	106	9	digital	digital	ADJ
cana-3376	106	10	marketing	marketing	NOUN
cana-3376	106	11	insights	insight	NOUN
cana-3376	106	12	enables	enable	VERB
cana-3376	106	13	companies	company	NOUN
cana-3376	106	14	to	to	PART
cana-3376	106	15	align	align	VERB
cana-3376	106	16	their	their	PRON
cana-3376	106	17	strategies	strategy	NOUN
cana-3376	106	18	more	more	ADV
cana-3376	106	19	effectively	effectively	ADV
cana-3376	106	20	with	with	ADP
cana-3376	106	21	business	business	NOUN
cana-3376	106	22	goals	goal	NOUN
cana-3376	106	23	.	.	PUNCT
cana-3376	107	1	by	by	ADP
cana-3376	107	2	utilizing	utilize	VERB
cana-3376	107	3	ai	ai	VERB
cana-3376	107	4	-	-	PUNCT
cana-3376	107	5	driven	drive	VERB
cana-3376	107	6	technologies	technology	NOUN
cana-3376	107	7	and	and	CCONJ
cana-3376	107	8	digital	digital	ADJ
cana-3376	107	9	marketing	marketing	NOUN
cana-3376	107	10	platforms	platform	NOUN
cana-3376	107	11	,	,	PUNCT
cana-3376	107	12	businesses	business	NOUN
cana-3376	107	13	can	can	AUX
cana-3376	107	14	adapt	adapt	VERB
cana-3376	107	15	to	to	ADP
cana-3376	107	16	evolving	evolve	VERB
cana-3376	107	17	consumer	consumer	NOUN
cana-3376	107	18	needs	need	NOUN
cana-3376	107	19	,	,	PUNCT
cana-3376	107	20	driving	drive	VERB
cana-3376	107	21	growth	growth	NOUN
cana-3376	107	22	and	and	CCONJ
cana-3376	107	23	success	success	NOUN
cana-3376	107	24	in	in	ADP
cana-3376	107	25	a	a	DET
cana-3376	107	26	competitive	competitive	ADJ
cana-3376	107	27	environment	environment	NOUN
cana-3376	107	28	.	.	PUNCT
cana-3376	108	1	ai	ai	VERB
cana-3376	108	2	and	and	CCONJ
cana-3376	108	3	digital	digital	ADJ
cana-3376	108	4	marketing	marketing	NOUN
cana-3376	108	5	offer	offer	VERB
cana-3376	108	6	diverse	diverse	ADJ
cana-3376	108	7	strategies	strategy	NOUN
cana-3376	108	8	for	for	ADP
cana-3376	108	9	engaging	engage	VERB
cana-3376	108	10	target	target	NOUN
cana-3376	108	11	audiences	audience	NOUN
cana-3376	108	12	,	,	PUNCT
cana-3376	108	13	including	include	VERB
cana-3376	108	14	email	email	NOUN
cana-3376	108	15	marketing	marketing	NOUN
cana-3376	108	16	,	,	PUNCT
cana-3376	108	17	social	social	ADJ
cana-3376	108	18	media	medium	NOUN
cana-3376	108	19	marketing	marketing	NOUN
cana-3376	108	20	,	,	PUNCT
cana-3376	108	21	and	and	CCONJ
cana-3376	108	22	search	search	NOUN
cana-3376	108	23	engine	engine	NOUN
cana-3376	108	24	optimization	optimization	NOUN
cana-3376	108	25	(	(	PUNCT
cana-3376	108	26	saura	saura	PROPN
cana-3376	108	27	,	,	PUNCT
cana-3376	108	28	palos	palos	PROPN
cana-3376	108	29	-	-	PUNCT
cana-3376	108	30	sánchez	sánchez	PROPN
cana-3376	108	31	,	,	PUNCT
cana-3376	108	32	&	&	CCONJ
cana-3376	108	33	cerdá	cerdá	PROPN
cana-3376	108	34	suárez	suárez	NOUN
cana-3376	108	35	,	,	PUNCT
cana-3376	108	36	2017	2017	NUM
cana-3376	108	37	)	)	PUNCT
cana-3376	108	38	.	.	PUNCT
cana-3376	109	1	these	these	DET
cana-3376	109	2	tools	tool	NOUN
cana-3376	109	3	provide	provide	VERB
cana-3376	109	4	opportunities	opportunity	NOUN
cana-3376	109	5	for	for	SCONJ
cana-3376	109	6	businesses	business	NOUN
cana-3376	109	7	to	to	PART
cana-3376	109	8	enhance	enhance	VERB
cana-3376	109	9	customer	customer	NOUN
cana-3376	109	10	interaction	interaction	NOUN
cana-3376	109	11	,	,	PUNCT
cana-3376	109	12	improve	improve	VERB
cana-3376	109	13	sales	sale	NOUN
cana-3376	109	14	,	,	PUNCT
cana-3376	109	15	and	and	CCONJ
cana-3376	109	16	ultimately	ultimately	ADV
cana-3376	109	17	achieve	achieve	VERB
cana-3376	109	18	sustainable	sustainable	ADJ
cana-3376	109	19	success	success	NOUN
cana-3376	109	20	in	in	ADP
cana-3376	109	21	the	the	DET
cana-3376	109	22	digital	digital	ADJ
cana-3376	109	23	age	age	NOUN
cana-3376	109	24	.	.	PUNCT
cana-3376	110	1	brand	brand	NOUN
cana-3376	110	2	reputation	reputation	NOUN
cana-3376	110	3	,	,	PUNCT
cana-3376	110	4	as	as	SCONJ
cana-3376	110	5	highlighted	highlight	VERB
cana-3376	110	6	by	by	ADP
cana-3376	110	7	agmeka	agmeka	NOUN
cana-3376	110	8	,	,	PUNCT
cana-3376	110	9	wathoni	wathoni	NOUN
cana-3376	110	10	,	,	PUNCT
cana-3376	110	11	and	and	CCONJ
cana-3376	110	12	santoso	santoso	NOUN
cana-3376	110	13	(	(	PUNCT
cana-3376	110	14	2019	2019	NUM
cana-3376	110	15	)	)	PUNCT
cana-3376	110	16	,	,	PUNCT
cana-3376	110	17	significantly	significantly	ADV
cana-3376	110	18	influences	influence	VERB
cana-3376	110	19	consumer	consumer	NOUN
cana-3376	110	20	purchasing	purchasing	NOUN
cana-3376	110	21	decisions	decision	NOUN
cana-3376	110	22	.	.	PUNCT
cana-3376	111	1	consumers	consumer	NOUN
cana-3376	111	2	are	be	AUX
cana-3376	111	3	more	more	ADV
cana-3376	111	4	likely	likely	ADJ
cana-3376	111	5	to	to	PART
cana-3376	111	6	purchase	purchase	VERB
cana-3376	111	7	products	product	NOUN
cana-3376	111	8	or	or	CCONJ
cana-3376	111	9	services	service	NOUN
cana-3376	111	10	from	from	ADP
cana-3376	111	11	brands	brand	NOUN
cana-3376	111	12	with	with	ADP
cana-3376	111	13	a	a	DET
cana-3376	111	14	strong	strong	ADJ
cana-3376	111	15	reputation	reputation	NOUN
cana-3376	111	16	,	,	PUNCT
cana-3376	111	17	as	as	SCONJ
cana-3376	111	18	this	this	PRON
cana-3376	111	19	enhances	enhance	VERB
cana-3376	111	20	their	their	PRON
cana-3376	111	21	social	social	ADJ
cana-3376	111	22	status	status	NOUN
cana-3376	111	23	and	and	CCONJ
cana-3376	111	24	perceived	perceive	VERB
cana-3376	111	25	wealth	wealth	NOUN
cana-3376	111	26	.	.	PUNCT
cana-3376	112	1	companies	company	NOUN
cana-3376	112	2	that	that	PRON
cana-3376	112	3	invest	invest	VERB
cana-3376	112	4	in	in	ADP
cana-3376	112	5	building	build	VERB
cana-3376	112	6	and	and	CCONJ
cana-3376	112	7	maintaining	maintain	VERB
cana-3376	112	8	a	a	DET
cana-3376	112	9	positive	positive	ADJ
cana-3376	112	10	brand	brand	NOUN
cana-3376	112	11	reputation	reputation	NOUN
cana-3376	112	12	are	be	AUX
cana-3376	112	13	more	more	ADV
cana-3376	112	14	likely	likely	ADJ
cana-3376	112	15	to	to	PART
cana-3376	112	16	attract	attract	VERB
cana-3376	112	17	customers	customer	NOUN
cana-3376	112	18	communications	communication	NOUN
cana-3376	112	19	on	on	ADP
cana-3376	112	20	applied	apply	VERB
cana-3376	112	21	nonlinear	nonlinear	ADJ
cana-3376	112	22	analysis	analysis	NOUN
cana-3376	112	23	issn	issn	NOUN
cana-3376	112	24	:	:	PUNCT
cana-3376	112	25	1074	1074	NUM
cana-3376	112	26	-	-	PUNCT
cana-3376	112	27	133x	133x	NUM
cana-3376	112	28	vol	vol	NOUN
cana-3376	112	29	32	32	NUM
cana-3376	112	30	no	no	NOUN
cana-3376	112	31	.	.	PUNCT
cana-3376	113	1	7s	7	NOUN
cana-3376	113	2	(	(	PUNCT
cana-3376	113	3	2025	2025	NUM
cana-3376	113	4	)	)	PUNCT
cana-3376	113	5	185	185	NUM
cana-3376	113	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-3376	113	7	and	and	CCONJ
cana-3376	113	8	achieve	achieve	VERB
cana-3376	113	9	higher	high	ADJ
cana-3376	113	10	sales	sale	NOUN
cana-3376	113	11	performance	performance	NOUN
cana-3376	113	12	.	.	PUNCT
cana-3376	114	1	this	this	DET
cana-3376	114	2	highlights	highlight	VERB
cana-3376	114	3	the	the	DET
cana-3376	114	4	growing	grow	VERB
cana-3376	114	5	importance	importance	NOUN
cana-3376	114	6	of	of	ADP
cana-3376	114	7	brand	brand	NOUN
cana-3376	114	8	perception	perception	NOUN
cana-3376	114	9	in	in	ADP
cana-3376	114	10	today	today	NOUN
cana-3376	114	11	’s	’s	PART
cana-3376	114	12	competitive	competitive	ADJ
cana-3376	114	13	business	business	NOUN
cana-3376	114	14	environment	environment	NOUN
cana-3376	114	15	,	,	PUNCT
cana-3376	114	16	where	where	SCONJ
cana-3376	114	17	consumer	consumer	NOUN
cana-3376	114	18	trust	trust	NOUN
cana-3376	114	19	and	and	CCONJ
cana-3376	114	20	loyalty	loyalty	NOUN
cana-3376	114	21	are	be	AUX
cana-3376	114	22	essential	essential	ADJ
cana-3376	114	23	for	for	ADP
cana-3376	114	24	success	success	NOUN
cana-3376	114	25	.	.	PUNCT
cana-3376	115	1	digital	digital	ADJ
cana-3376	115	2	marketing	marketing	NOUN
cana-3376	115	3	and	and	CCONJ
cana-3376	115	4	ai	ai	AUX
cana-3376	115	5	also	also	ADV
cana-3376	115	6	offer	offer	VERB
cana-3376	115	7	a	a	DET
cana-3376	115	8	cost	cost	NOUN
cana-3376	115	9	-	-	PUNCT
cana-3376	115	10	saving	save	VERB
cana-3376	115	11	advantage	advantage	NOUN
cana-3376	115	12	over	over	ADP
cana-3376	115	13	traditional	traditional	ADJ
cana-3376	115	14	marketing	marketing	NOUN
cana-3376	115	15	methods	method	NOUN
cana-3376	115	16	.	.	PUNCT
cana-3376	116	1	compared	compare	VERB
cana-3376	116	2	to	to	ADP
cana-3376	116	3	conventional	conventional	ADJ
cana-3376	116	4	methods	method	NOUN
cana-3376	116	5	such	such	ADJ
cana-3376	116	6	as	as	ADP
cana-3376	116	7	billboards	billboard	NOUN
cana-3376	116	8	and	and	CCONJ
cana-3376	116	9	print	print	NOUN
cana-3376	116	10	media	medium	NOUN
cana-3376	116	11	,	,	PUNCT
cana-3376	116	12	digital	digital	ADJ
cana-3376	116	13	marketing	marketing	NOUN
cana-3376	116	14	offers	offer	VERB
cana-3376	116	15	a	a	DET
cana-3376	116	16	more	more	ADV
cana-3376	116	17	cost	cost	NOUN
cana-3376	116	18	-	-	PUNCT
cana-3376	116	19	effective	effective	ADJ
cana-3376	116	20	way	way	NOUN
cana-3376	116	21	to	to	PART
cana-3376	116	22	reach	reach	VERB
cana-3376	116	23	a	a	DET
cana-3376	116	24	wider	wide	ADJ
cana-3376	116	25	audience	audience	NOUN
cana-3376	116	26	.	.	PUNCT
cana-3376	117	1	additionally	additionally	ADV
cana-3376	117	2	,	,	PUNCT
cana-3376	117	3	ai	ai	ADJ
cana-3376	117	4	-	-	PUNCT
cana-3376	117	5	powered	power	VERB
cana-3376	117	6	tools	tool	NOUN
cana-3376	117	7	can	can	AUX
cana-3376	117	8	automate	automate	VERB
cana-3376	117	9	various	various	ADJ
cana-3376	117	10	tasks	task	NOUN
cana-3376	117	11	,	,	PUNCT
cana-3376	117	12	reducing	reduce	VERB
cana-3376	117	13	the	the	DET
cana-3376	117	14	need	need	NOUN
cana-3376	117	15	for	for	ADP
cana-3376	117	16	manual	manual	ADJ
cana-3376	117	17	labor	labor	NOUN
cana-3376	117	18	and	and	CCONJ
cana-3376	117	19	saving	save	VERB
cana-3376	117	20	businesses	business	NOUN
cana-3376	117	21	both	both	DET
cana-3376	117	22	time	time	NOUN
cana-3376	117	23	and	and	CCONJ
cana-3376	117	24	resources	resource	NOUN
cana-3376	117	25	(	(	PUNCT
cana-3376	117	26	bala	bala	PROPN
cana-3376	117	27	&	&	CCONJ
cana-3376	117	28	verma	verma	PROPN
cana-3376	117	29	,	,	PUNCT
cana-3376	117	30	2018	2018	NUM
cana-3376	117	31	)	)	PUNCT
cana-3376	117	32	.	.	PUNCT
cana-3376	118	1	this	this	DET
cana-3376	118	2	efficiency	efficiency	NOUN
cana-3376	118	3	enables	enable	VERB
cana-3376	118	4	businesses	business	NOUN
cana-3376	118	5	to	to	PART
cana-3376	118	6	allocate	allocate	VERB
cana-3376	118	7	their	their	PRON
cana-3376	118	8	marketing	marketing	NOUN
cana-3376	118	9	budgets	budget	NOUN
cana-3376	118	10	more	more	ADV
cana-3376	118	11	effectively	effectively	ADV
cana-3376	118	12	,	,	PUNCT
cana-3376	118	13	maximizing	maximize	VERB
cana-3376	118	14	their	their	PRON
cana-3376	118	15	return	return	NOUN
cana-3376	118	16	on	on	ADP
cana-3376	118	17	investment	investment	NOUN
cana-3376	118	18	.	.	PUNCT
cana-3376	119	1	personalization	personalization	NOUN
cana-3376	119	2	in	in	ADP
cana-3376	119	3	digital	digital	ADJ
cana-3376	119	4	marketing	marketing	NOUN
cana-3376	119	5	is	be	AUX
cana-3376	119	6	another	another	DET
cana-3376	119	7	critical	critical	ADJ
cana-3376	119	8	factor	factor	NOUN
cana-3376	119	9	in	in	ADP
cana-3376	119	10	improving	improve	VERB
cana-3376	119	11	sales	sale	NOUN
cana-3376	119	12	performance	performance	NOUN
cana-3376	119	13	.	.	PUNCT
cana-3376	120	1	research	research	NOUN
cana-3376	120	2	indicates	indicate	VERB
cana-3376	120	3	that	that	SCONJ
cana-3376	120	4	personalized	personalized	ADJ
cana-3376	120	5	marketing	marketing	NOUN
cana-3376	120	6	efforts	effort	NOUN
cana-3376	120	7	are	be	AUX
cana-3376	120	8	more	more	ADV
cana-3376	120	9	likely	likely	ADJ
cana-3376	120	10	to	to	PART
cana-3376	120	11	resonate	resonate	VERB
cana-3376	120	12	with	with	ADP
cana-3376	120	13	target	target	NOUN
cana-3376	120	14	audiences	audience	NOUN
cana-3376	120	15	,	,	PUNCT
cana-3376	120	16	leading	lead	VERB
cana-3376	120	17	to	to	ADP
cana-3376	120	18	higher	high	ADJ
cana-3376	120	19	conversion	conversion	NOUN
cana-3376	120	20	rates	rate	NOUN
cana-3376	120	21	(	(	PUNCT
cana-3376	120	22	behera	behera	PROPN
cana-3376	120	23	et	et	PROPN
cana-3376	120	24	al	al	PROPN
cana-3376	120	25	.	.	PROPN
cana-3376	120	26	,	,	PUNCT
cana-3376	120	27	2020	2020	NUM
cana-3376	120	28	)	)	PUNCT
cana-3376	120	29	.	.	PUNCT
cana-3376	121	1	personalization	personalization	NOUN
cana-3376	121	2	allows	allow	VERB
cana-3376	121	3	businesses	business	NOUN
cana-3376	121	4	to	to	PART
cana-3376	121	5	tailor	tailor	VERB
cana-3376	121	6	their	their	PRON
cana-3376	121	7	messages	message	NOUN
cana-3376	121	8	and	and	CCONJ
cana-3376	121	9	products	product	NOUN
cana-3376	121	10	to	to	ADP
cana-3376	121	11	individual	individual	ADJ
cana-3376	121	12	customer	customer	NOUN
cana-3376	121	13	needs	need	NOUN
cana-3376	121	14	,	,	PUNCT
cana-3376	121	15	increasing	increase	VERB
cana-3376	121	16	the	the	DET
cana-3376	121	17	likelihood	likelihood	NOUN
cana-3376	121	18	of	of	ADP
cana-3376	121	19	converting	convert	VERB
cana-3376	121	20	leads	lead	NOUN
cana-3376	121	21	into	into	ADP
cana-3376	121	22	sales	sale	NOUN
cana-3376	121	23	.	.	PUNCT
cana-3376	122	1	therefore	therefore	ADV
cana-3376	122	2	,	,	PUNCT
cana-3376	122	3	businesses	business	NOUN
cana-3376	122	4	that	that	PRON
cana-3376	122	5	adopt	adopt	VERB
cana-3376	122	6	personalized	personalize	VERB
cana-3376	122	7	digital	digital	ADJ
cana-3376	122	8	marketing	marketing	NOUN
cana-3376	122	9	strategies	strategy	NOUN
cana-3376	122	10	are	be	AUX
cana-3376	122	11	more	more	ADV
cana-3376	122	12	likely	likely	ADJ
cana-3376	122	13	to	to	PART
cana-3376	122	14	achieve	achieve	VERB
cana-3376	122	15	their	their	PRON
cana-3376	122	16	sales	sale	NOUN
cana-3376	122	17	objectives	objective	NOUN
cana-3376	122	18	.	.	PUNCT
cana-3376	123	1	the	the	DET
cana-3376	123	2	theoretical	theoretical	ADJ
cana-3376	123	3	underpinnings	underpinning	NOUN
cana-3376	123	4	of	of	ADP
cana-3376	123	5	digital	digital	ADJ
cana-3376	123	6	marketing	marketing	NOUN
cana-3376	123	7	and	and	CCONJ
cana-3376	123	8	ai	ai	VERB
cana-3376	123	9	adoption	adoption	NOUN
cana-3376	123	10	can	can	AUX
cana-3376	123	11	be	be	AUX
cana-3376	123	12	explored	explore	VERB
cana-3376	123	13	through	through	ADP
cana-3376	123	14	models	model	NOUN
cana-3376	123	15	such	such	ADJ
cana-3376	123	16	as	as	ADP
cana-3376	123	17	the	the	DET
cana-3376	123	18	technology	technology	NOUN
cana-3376	123	19	acceptance	acceptance	NOUN
cana-3376	123	20	model	model	NOUN
cana-3376	123	21	(	(	PUNCT
cana-3376	123	22	tam	tam	PROPN
cana-3376	123	23	)	)	PUNCT
cana-3376	123	24	.	.	PUNCT
cana-3376	124	1	according	accord	VERB
cana-3376	124	2	to	to	ADP
cana-3376	124	3	mutoni	mutoni	ADJ
cana-3376	124	4	(	(	PUNCT
cana-3376	124	5	2018	2018	NUM
cana-3376	124	6	)	)	PUNCT
cana-3376	124	7	,	,	PUNCT
cana-3376	124	8	tam	tam	PROPN
cana-3376	124	9	explains	explain	VERB
cana-3376	124	10	how	how	SCONJ
cana-3376	124	11	individuals	individual	NOUN
cana-3376	124	12	adopt	adopt	VERB
cana-3376	124	13	new	new	ADJ
cana-3376	124	14	technologies	technology	NOUN
cana-3376	124	15	,	,	PUNCT
cana-3376	124	16	emphasizing	emphasize	VERB
cana-3376	124	17	the	the	DET
cana-3376	124	18	roles	role	NOUN
cana-3376	124	19	of	of	ADP
cana-3376	124	20	perceived	perceive	VERB
cana-3376	124	21	usefulness	usefulness	NOUN
cana-3376	124	22	(	(	PUNCT
cana-3376	124	23	pu	pu	PROPN
cana-3376	124	24	)	)	PUNCT
cana-3376	124	25	and	and	CCONJ
cana-3376	124	26	perceived	perceive	VERB
cana-3376	124	27	ease	ease	NOUN
cana-3376	124	28	of	of	ADP
cana-3376	124	29	use	use	NOUN
cana-3376	124	30	(	(	PUNCT
cana-3376	124	31	peou	peou	ADV
cana-3376	124	32	)	)	PUNCT
cana-3376	124	33	.	.	PUNCT
cana-3376	125	1	tam	tam	PROPN
cana-3376	125	2	suggests	suggest	VERB
cana-3376	125	3	that	that	SCONJ
cana-3376	125	4	users	user	NOUN
cana-3376	125	5	are	be	AUX
cana-3376	125	6	more	more	ADV
cana-3376	125	7	likely	likely	ADJ
cana-3376	125	8	to	to	PART
cana-3376	125	9	adopt	adopt	VERB
cana-3376	125	10	a	a	DET
cana-3376	125	11	technology	technology	NOUN
cana-3376	125	12	if	if	SCONJ
cana-3376	125	13	they	they	PRON
cana-3376	125	14	believe	believe	VERB
cana-3376	125	15	it	it	PRON
cana-3376	125	16	will	will	AUX
cana-3376	125	17	improve	improve	VERB
cana-3376	125	18	their	their	PRON
cana-3376	125	19	performance	performance	NOUN
cana-3376	125	20	and	and	CCONJ
cana-3376	125	21	if	if	SCONJ
cana-3376	125	22	the	the	DET
cana-3376	125	23	technology	technology	NOUN
cana-3376	125	24	is	be	AUX
cana-3376	125	25	easy	easy	ADJ
cana-3376	125	26	to	to	PART
cana-3376	125	27	use	use	VERB
cana-3376	125	28	.	.	PUNCT
cana-3376	126	1	this	this	DET
cana-3376	126	2	model	model	NOUN
cana-3376	126	3	has	have	AUX
cana-3376	126	4	been	be	AUX
cana-3376	126	5	widely	widely	ADV
cana-3376	126	6	used	use	VERB
cana-3376	126	7	to	to	PART
cana-3376	126	8	understand	understand	VERB
cana-3376	126	9	consumer	consumer	NOUN
cana-3376	126	10	behavior	behavior	NOUN
cana-3376	126	11	toward	toward	ADP
cana-3376	126	12	digital	digital	ADJ
cana-3376	126	13	marketing	marketing	NOUN
cana-3376	126	14	and	and	CCONJ
cana-3376	126	15	ai	ai	PROPN
cana-3376	126	16	technologies	technology	NOUN
cana-3376	126	17	.	.	PUNCT
cana-3376	127	1	tam	tam	PROPN
cana-3376	127	2	provides	provide	VERB
cana-3376	127	3	valuable	valuable	ADJ
cana-3376	127	4	insights	insight	NOUN
cana-3376	127	5	into	into	ADP
cana-3376	127	6	adoption	adoption	NOUN
cana-3376	127	7	trends	trend	NOUN
cana-3376	127	8	,	,	PUNCT
cana-3376	127	9	helping	help	VERB
cana-3376	127	10	businesses	business	NOUN
cana-3376	127	11	identify	identify	VERB
cana-3376	127	12	factors	factor	NOUN
cana-3376	127	13	that	that	PRON
cana-3376	127	14	may	may	AUX
cana-3376	127	15	hinder	hinder	VERB
cana-3376	127	16	the	the	DET
cana-3376	127	17	acceptance	acceptance	NOUN
cana-3376	127	18	of	of	ADP
cana-3376	127	19	new	new	ADJ
cana-3376	127	20	technologies	technology	NOUN
cana-3376	127	21	and	and	CCONJ
cana-3376	127	22	design	design	NOUN
cana-3376	127	23	interventions	intervention	NOUN
cana-3376	127	24	to	to	PART
cana-3376	127	25	overcome	overcome	VERB
cana-3376	127	26	these	these	DET
cana-3376	127	27	barriers	barrier	NOUN
cana-3376	127	28	.	.	PUNCT
cana-3376	128	1	in	in	ADP
cana-3376	128	2	addition	addition	NOUN
cana-3376	128	3	to	to	ADP
cana-3376	128	4	tam	tam	PROPN
cana-3376	128	5	,	,	PUNCT
cana-3376	128	6	the	the	DET
cana-3376	128	7	innovation	innovation	NOUN
cana-3376	128	8	-	-	PUNCT
cana-3376	128	9	decision	decision	NOUN
cana-3376	128	10	process	process	NOUN
cana-3376	128	11	model	model	NOUN
cana-3376	128	12	offers	offer	VERB
cana-3376	128	13	another	another	DET
cana-3376	128	14	perspective	perspective	NOUN
cana-3376	128	15	on	on	ADP
cana-3376	128	16	technology	technology	NOUN
cana-3376	128	17	adoption	adoption	NOUN
cana-3376	128	18	.	.	PUNCT
cana-3376	129	1	this	this	DET
cana-3376	129	2	model	model	NOUN
cana-3376	129	3	,	,	PUNCT
cana-3376	129	4	described	describe	VERB
cana-3376	129	5	by	by	ADP
cana-3376	129	6	mutoni	mutoni	PROPN
cana-3376	129	7	(	(	PUNCT
cana-3376	129	8	2018	2018	NUM
cana-3376	129	9	)	)	PUNCT
cana-3376	129	10	,	,	PUNCT
cana-3376	129	11	outlines	outline	VERB
cana-3376	129	12	five	five	NUM
cana-3376	129	13	stages	stage	NOUN
cana-3376	129	14	of	of	ADP
cana-3376	129	15	innovation	innovation	NOUN
cana-3376	129	16	adoption	adoption	NOUN
cana-3376	129	17	:	:	PUNCT
cana-3376	129	18	knowledge	knowledge	NOUN
cana-3376	129	19	,	,	PUNCT
cana-3376	129	20	persuasion	persuasion	NOUN
cana-3376	129	21	,	,	PUNCT
cana-3376	129	22	decision	decision	NOUN
cana-3376	129	23	,	,	PUNCT
cana-3376	129	24	implementation	implementation	NOUN
cana-3376	129	25	,	,	PUNCT
cana-3376	129	26	and	and	CCONJ
cana-3376	129	27	confirmation	confirmation	NOUN
cana-3376	129	28	.	.	PUNCT
cana-3376	130	1	it	it	PRON
cana-3376	130	2	emphasizes	emphasize	VERB
cana-3376	130	3	the	the	DET
cana-3376	130	4	importance	importance	NOUN
cana-3376	130	5	of	of	ADP
cana-3376	130	6	information	information	NOUN
cana-3376	130	7	dissemination	dissemination	NOUN
cana-3376	130	8	and	and	CCONJ
cana-3376	130	9	the	the	DET
cana-3376	130	10	social	social	ADJ
cana-3376	130	11	dynamics	dynamic	NOUN
cana-3376	130	12	that	that	PRON
cana-3376	130	13	influence	influence	VERB
cana-3376	130	14	adoption	adoption	NOUN
cana-3376	130	15	decisions	decision	NOUN
cana-3376	130	16	.	.	PUNCT
cana-3376	131	1	the	the	DET
cana-3376	131	2	technologyorganization	technologyorganization	NOUN
cana-3376	131	3	-	-	PUNCT
cana-3376	131	4	environment	environment	NOUN
cana-3376	131	5	(	(	PUNCT
cana-3376	131	6	toe	toe	NOUN
cana-3376	131	7	)	)	PUNCT
cana-3376	131	8	framework	framework	NOUN
cana-3376	131	9	,	,	PUNCT
cana-3376	131	10	introduced	introduce	VERB
cana-3376	131	11	by	by	ADP
cana-3376	131	12	torn	tear	VERB
cana-3376	131	13	atzky	atzky	ADJ
cana-3376	131	14	and	and	CCONJ
cana-3376	131	15	fleischer	fleischer	NOUN
cana-3376	131	16	(	(	PUNCT
cana-3376	131	17	1990	1990	NUM
cana-3376	131	18	)	)	PUNCT
cana-3376	131	19	,	,	PUNCT
cana-3376	131	20	also	also	ADV
cana-3376	131	21	plays	play	VERB
cana-3376	131	22	a	a	DET
cana-3376	131	23	critical	critical	ADJ
cana-3376	131	24	role	role	NOUN
cana-3376	131	25	in	in	ADP
cana-3376	131	26	understanding	understand	VERB
cana-3376	131	27	the	the	DET
cana-3376	131	28	challenges	challenge	NOUN
cana-3376	131	29	associated	associate	VERB
cana-3376	131	30	with	with	ADP
cana-3376	131	31	ai	ai	PRON
cana-3376	131	32	adoption	adoption	NOUN
cana-3376	131	33	.	.	PUNCT
cana-3376	132	1	this	this	DET
cana-3376	132	2	framework	framework	NOUN
cana-3376	132	3	considers	consider	VERB
cana-3376	132	4	technological	technological	ADJ
cana-3376	132	5	,	,	PUNCT
cana-3376	132	6	organizational	organizational	ADJ
cana-3376	132	7	,	,	PUNCT
cana-3376	132	8	and	and	CCONJ
cana-3376	132	9	environmental	environmental	ADJ
cana-3376	132	10	factors	factor	NOUN
cana-3376	132	11	,	,	PUNCT
cana-3376	132	12	helping	help	VERB
cana-3376	132	13	businesses	business	NOUN
cana-3376	132	14	identify	identify	VERB
cana-3376	132	15	barriers	barrier	NOUN
cana-3376	132	16	to	to	ADP
cana-3376	132	17	innovation	innovation	NOUN
cana-3376	132	18	and	and	CCONJ
cana-3376	132	19	develop	develop	VERB
cana-3376	132	20	comprehensive	comprehensive	ADJ
cana-3376	132	21	strategies	strategy	NOUN
cana-3376	132	22	for	for	ADP
cana-3376	132	23	integrating	integrate	VERB
cana-3376	132	24	ai	ai	VERB
cana-3376	132	25	into	into	ADP
cana-3376	132	26	their	their	PRON
cana-3376	132	27	operations	operation	NOUN
cana-3376	132	28	.	.	PUNCT
cana-3376	133	1	together	together	ADV
cana-3376	133	2	,	,	PUNCT
cana-3376	133	3	these	these	DET
cana-3376	133	4	theoretical	theoretical	ADJ
cana-3376	133	5	frameworks	framework	NOUN
cana-3376	133	6	offer	offer	VERB
cana-3376	133	7	valuable	valuable	ADJ
cana-3376	133	8	insights	insight	NOUN
cana-3376	133	9	into	into	ADP
cana-3376	133	10	the	the	DET
cana-3376	133	11	factors	factor	NOUN
cana-3376	133	12	influencing	influence	VERB
cana-3376	133	13	technology	technology	NOUN
cana-3376	133	14	adoption	adoption	NOUN
cana-3376	133	15	,	,	PUNCT
cana-3376	133	16	enabling	enable	VERB
cana-3376	133	17	businesses	business	NOUN
cana-3376	133	18	to	to	PART
cana-3376	133	19	design	design	VERB
cana-3376	133	20	more	more	ADV
cana-3376	133	21	effective	effective	ADJ
cana-3376	133	22	strategies	strategy	NOUN
cana-3376	133	23	for	for	ADP
cana-3376	133	24	implementing	implement	VERB
cana-3376	133	25	digital	digital	ADJ
cana-3376	133	26	marketing	marketing	NOUN
cana-3376	133	27	and	and	CCONJ
cana-3376	133	28	ai	ai	PROPN
cana-3376	133	29	technologies	technology	NOUN
cana-3376	133	30	and	and	CCONJ
cana-3376	133	31	ensuring	ensure	VERB
cana-3376	133	32	long	long	ADJ
cana-3376	133	33	-	-	PUNCT
cana-3376	133	34	term	term	NOUN
cana-3376	133	35	success	success	NOUN
cana-3376	133	36	in	in	ADP
cana-3376	133	37	the	the	DET
cana-3376	133	38	digital	digital	ADJ
cana-3376	133	39	age	age	NOUN
cana-3376	133	40	.	.	PUNCT
cana-3376	134	1	figure	figure	NOUN
cana-3376	134	2	1	1	NUM
cana-3376	134	3	:	:	PUNCT
cana-3376	134	4	conceptual	conceptual	ADJ
cana-3376	134	5	framework	framework	NOUN
cana-3376	134	6	communications	communication	NOUN
cana-3376	134	7	on	on	ADP
cana-3376	134	8	applied	apply	VERB
cana-3376	134	9	nonlinear	nonlinear	ADJ
cana-3376	134	10	analysis	analysis	NOUN
cana-3376	134	11	issn	issn	NOUN
cana-3376	134	12	:	:	PUNCT
cana-3376	134	13	1074	1074	NUM
cana-3376	134	14	-	-	PUNCT
cana-3376	134	15	133x	133x	NUM
cana-3376	134	16	vol	vol	NOUN
cana-3376	134	17	32	32	NUM
cana-3376	134	18	no	no	NOUN
cana-3376	134	19	.	.	PUNCT
cana-3376	135	1	7s	7	NOUN
cana-3376	135	2	(	(	PUNCT
cana-3376	135	3	2025	2025	NUM
cana-3376	135	4	)	)	PUNCT
cana-3376	135	5	186	186	NUM
cana-3376	135	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-3376	135	7	research	research	NOUN
cana-3376	135	8	hypothesis	hypothesis	NOUN
cana-3376	135	9	h1	h1	PROPN
cana-3376	135	10	:	:	PUNCT
cana-3376	135	11	digital	digital	ADJ
cana-3376	135	12	marketing	marketing	NOUN
cana-3376	135	13	(	(	PUNCT
cana-3376	135	14	dm	dm	NOUN
cana-3376	135	15	)	)	PUNCT
cana-3376	135	16	is	be	AUX
cana-3376	135	17	positively	positively	ADV
cana-3376	135	18	related	relate	VERB
cana-3376	135	19	to	to	ADP
cana-3376	135	20	innovative	innovative	ADJ
cana-3376	135	21	marketing	marketing	NOUN
cana-3376	135	22	(	(	PUNCT
cana-3376	135	23	i	i	NOUN
cana-3376	135	24	m	m	PROPN
cana-3376	135	25	)	)	PUNCT
cana-3376	135	26	h2	h2	NOUN
cana-3376	135	27	:	:	PUNCT
cana-3376	135	28	artificial	artificial	ADJ
cana-3376	135	29	intelligence	intelligence	NOUN
cana-3376	135	30	(	(	PUNCT
cana-3376	135	31	ai	ai	NOUN
cana-3376	135	32	)	)	PUNCT
cana-3376	135	33	is	be	AUX
cana-3376	135	34	positively	positively	ADV
cana-3376	135	35	related	relate	VERB
cana-3376	135	36	to	to	ADP
cana-3376	135	37	innovative	innovative	ADJ
cana-3376	135	38	marketing	marketing	NOUN
cana-3376	135	39	(	(	PUNCT
cana-3376	135	40	i	i	NOUN
cana-3376	135	41	m	m	PROPN
cana-3376	135	42	)	)	PUNCT
cana-3376	135	43	h3	h3	NOUN
cana-3376	135	44	:	:	PUNCT
cana-3376	135	45	digital	digital	ADJ
cana-3376	135	46	marketing	marketing	NOUN
cana-3376	135	47	(	(	PUNCT
cana-3376	135	48	dm	dm	NOUN
cana-3376	135	49	)	)	PUNCT
cana-3376	135	50	is	be	AUX
cana-3376	135	51	positively	positively	ADV
cana-3376	135	52	related	relate	VERB
cana-3376	135	53	to	to	ADP
cana-3376	135	54	sales	sale	NOUN
cana-3376	135	55	performance	performance	NOUN
cana-3376	135	56	(	(	PUNCT
cana-3376	135	57	sp	sp	NOUN
cana-3376	135	58	)	)	PUNCT
cana-3376	135	59	h4	h4	NOUN
cana-3376	135	60	:	:	PUNCT
cana-3376	135	61	innovative	innovative	ADJ
cana-3376	135	62	marketing	marketing	NOUN
cana-3376	135	63	(	(	PUNCT
cana-3376	135	64	i	i	NOUN
cana-3376	135	65	m	m	VERB
cana-3376	135	66	)	)	PUNCT
cana-3376	135	67	is	be	AUX
cana-3376	135	68	positively	positively	ADV
cana-3376	135	69	related	relate	VERB
cana-3376	135	70	to	to	ADP
cana-3376	135	71	sales	sale	NOUN
cana-3376	135	72	performance	performance	NOUN
cana-3376	135	73	(	(	PUNCT
cana-3376	135	74	sp	sp	NOUN
cana-3376	135	75	)	)	PUNCT
cana-3376	135	76	h5	h5	NOUN
cana-3376	135	77	:	:	PUNCT
cana-3376	135	78	artificial	artificial	ADJ
cana-3376	135	79	intelligence	intelligence	NOUN
cana-3376	135	80	(	(	PUNCT
cana-3376	135	81	ai	ai	NOUN
cana-3376	135	82	)	)	PUNCT
cana-3376	135	83	is	be	AUX
cana-3376	135	84	positively	positively	ADV
cana-3376	135	85	related	relate	VERB
cana-3376	135	86	to	to	ADP
cana-3376	135	87	sales	sale	NOUN
cana-3376	135	88	performance	performance	NOUN
cana-3376	135	89	(	(	PUNCT
cana-3376	135	90	sp	sp	NOUN
cana-3376	135	91	)	)	PUNCT
cana-3376	135	92	h6	h6	NOUN
cana-3376	135	93	:	:	PUNCT
cana-3376	135	94	there	there	PRON
cana-3376	135	95	is	be	VERB
cana-3376	135	96	a	a	DET
cana-3376	135	97	reciprocal	reciprocal	ADJ
cana-3376	135	98	relationship	relationship	NOUN
cana-3376	135	99	between	between	ADP
cana-3376	135	100	digital	digital	ADJ
cana-3376	135	101	marketing	marketing	NOUN
cana-3376	135	102	(	(	PUNCT
cana-3376	135	103	dm	dm	NOUN
cana-3376	135	104	)	)	PUNCT
cana-3376	135	105	and	and	CCONJ
cana-3376	135	106	artificial	artificial	ADJ
cana-3376	135	107	intelligence	intelligence	NOUN
cana-3376	135	108	(	(	PUNCT
cana-3376	135	109	ai	ai	NOUN
cana-3376	135	110	)	)	PUNCT
cana-3376	135	111	research	research	NOUN
cana-3376	135	112	methodology	methodology	NOUN
cana-3376	135	113	in	in	ADP
cana-3376	135	114	research	research	NOUN
cana-3376	135	115	,	,	PUNCT
cana-3376	135	116	the	the	DET
cana-3376	135	117	concept	concept	NOUN
cana-3376	135	118	of	of	ADP
cana-3376	135	119	"	"	PUNCT
cana-3376	135	120	population	population	NOUN
cana-3376	135	121	"	"	PUNCT
cana-3376	135	122	refers	refer	VERB
cana-3376	135	123	to	to	ADP
cana-3376	135	124	the	the	DET
cana-3376	135	125	entire	entire	ADJ
cana-3376	135	126	group	group	NOUN
cana-3376	135	127	of	of	ADP
cana-3376	135	128	individuals	individual	NOUN
cana-3376	135	129	or	or	CCONJ
cana-3376	135	130	entities	entity	NOUN
cana-3376	135	131	relevant	relevant	ADJ
cana-3376	135	132	to	to	ADP
cana-3376	135	133	the	the	DET
cana-3376	135	134	study	study	NOUN
cana-3376	135	135	,	,	PUNCT
cana-3376	135	136	characterized	characterize	VERB
cana-3376	135	137	by	by	ADP
cana-3376	135	138	traits	trait	NOUN
cana-3376	135	139	such	such	ADJ
cana-3376	135	140	as	as	ADP
cana-3376	135	141	demographics	demographic	NOUN
cana-3376	135	142	,	,	PUNCT
cana-3376	135	143	preferences	preference	NOUN
cana-3376	135	144	,	,	PUNCT
cana-3376	135	145	or	or	CCONJ
cana-3376	135	146	behaviors	behavior	NOUN
cana-3376	135	147	,	,	PUNCT
cana-3376	135	148	as	as	ADP
cana-3376	135	149	azam	azam	PROPN
cana-3376	135	150	et	et	PROPN
cana-3376	135	151	al	al	PROPN
cana-3376	135	152	.	.	PROPN
cana-3376	136	1	(	(	PUNCT
cana-3376	136	2	2021	2021	NUM
cana-3376	136	3	)	)	PUNCT
cana-3376	136	4	suggest	suggest	VERB
cana-3376	136	5	.	.	PUNCT
cana-3376	137	1	for	for	ADP
cana-3376	137	2	this	this	DET
cana-3376	137	3	study	study	NOUN
cana-3376	137	4	,	,	PUNCT
cana-3376	137	5	the	the	DET
cana-3376	137	6	population	population	NOUN
cana-3376	137	7	includes	include	VERB
cana-3376	137	8	employees	employee	NOUN
cana-3376	137	9	of	of	ADP
cana-3376	137	10	media	medium	NOUN
cana-3376	137	11	companies	company	NOUN
cana-3376	137	12	and	and	CCONJ
cana-3376	137	13	customers	customer	NOUN
cana-3376	137	14	in	in	ADP
cana-3376	137	15	henan	henan	PROPN
cana-3376	137	16	province	province	PROPN
cana-3376	137	17	,	,	PUNCT
cana-3376	137	18	china	china	PROPN
cana-3376	137	19	,	,	PUNCT
cana-3376	137	20	aligning	align	VERB
cana-3376	137	21	with	with	ADP
cana-3376	137	22	the	the	DET
cana-3376	137	23	aim	aim	NOUN
cana-3376	137	24	of	of	ADP
cana-3376	137	25	exploring	explore	VERB
cana-3376	137	26	how	how	SCONJ
cana-3376	137	27	digital	digital	ADJ
cana-3376	137	28	marketing	marketing	NOUN
cana-3376	137	29	and	and	CCONJ
cana-3376	137	30	artificial	artificial	ADJ
cana-3376	137	31	intelligence	intelligence	NOUN
cana-3376	137	32	impact	impact	NOUN
cana-3376	137	33	sales	sale	NOUN
cana-3376	137	34	performance	performance	NOUN
cana-3376	137	35	in	in	ADP
cana-3376	137	36	the	the	DET
cana-3376	137	37	media	medium	NOUN
cana-3376	137	38	sector	sector	NOUN
cana-3376	137	39	.	.	PUNCT
cana-3376	138	1	the	the	DET
cana-3376	138	2	research	research	NOUN
cana-3376	138	3	targets	target	VERB
cana-3376	138	4	both	both	CCONJ
cana-3376	138	5	internal	internal	ADJ
cana-3376	138	6	(	(	PUNCT
cana-3376	138	7	employees	employee	NOUN
cana-3376	138	8	)	)	PUNCT
cana-3376	138	9	and	and	CCONJ
cana-3376	138	10	external	external	ADJ
cana-3376	138	11	(	(	PUNCT
cana-3376	138	12	customers	customer	NOUN
cana-3376	138	13	)	)	PUNCT
cana-3376	138	14	dynamics	dynamic	NOUN
cana-3376	138	15	within	within	ADP
cana-3376	138	16	the	the	DET
cana-3376	138	17	media	medium	NOUN
cana-3376	138	18	industry	industry	NOUN
cana-3376	138	19	.	.	PUNCT
cana-3376	139	1	employees	employee	NOUN
cana-3376	139	2	in	in	ADP
cana-3376	139	3	roles	role	NOUN
cana-3376	139	4	such	such	ADJ
cana-3376	139	5	as	as	ADP
cana-3376	139	6	journalists	journalist	NOUN
cana-3376	139	7	,	,	PUNCT
cana-3376	139	8	editors	editor	NOUN
cana-3376	139	9	,	,	PUNCT
cana-3376	139	10	and	and	CCONJ
cana-3376	139	11	marketers	marketer	NOUN
cana-3376	139	12	are	be	AUX
cana-3376	139	13	included	include	VERB
cana-3376	139	14	to	to	PART
cana-3376	139	15	capture	capture	VERB
cana-3376	139	16	insights	insight	NOUN
cana-3376	139	17	from	from	ADP
cana-3376	139	18	those	those	PRON
cana-3376	139	19	directly	directly	ADV
cana-3376	139	20	involved	involve	VERB
cana-3376	139	21	in	in	ADP
cana-3376	139	22	media	medium	NOUN
cana-3376	139	23	operations	operation	NOUN
cana-3376	139	24	,	,	PUNCT
cana-3376	139	25	while	while	SCONJ
cana-3376	139	26	customers	customer	NOUN
cana-3376	139	27	represent	represent	VERB
cana-3376	139	28	the	the	DET
cana-3376	139	29	external	external	ADJ
cana-3376	139	30	audience	audience	NOUN
cana-3376	139	31	engaging	engage	VERB
cana-3376	139	32	with	with	ADP
cana-3376	139	33	media	medium	NOUN
cana-3376	139	34	content	content	NOUN
cana-3376	139	35	.	.	PUNCT
cana-3376	140	1	henan	henan	PROPN
cana-3376	140	2	,	,	PUNCT
cana-3376	140	3	one	one	NUM
cana-3376	140	4	of	of	ADP
cana-3376	140	5	china	china	PROPN
cana-3376	140	6	’s	’s	PART
cana-3376	140	7	most	most	ADV
cana-3376	140	8	populous	populous	ADJ
cana-3376	140	9	provinces	province	NOUN
cana-3376	140	10	,	,	PUNCT
cana-3376	140	11	provides	provide	VERB
cana-3376	140	12	contextual	contextual	ADJ
cana-3376	140	13	relevance	relevance	NOUN
cana-3376	140	14	by	by	ADP
cana-3376	140	15	offering	offer	VERB
cana-3376	140	16	a	a	DET
cana-3376	140	17	diverse	diverse	ADJ
cana-3376	140	18	media	medium	NOUN
cana-3376	140	19	landscape	landscape	NOUN
cana-3376	140	20	,	,	PUNCT
cana-3376	140	21	which	which	PRON
cana-3376	140	22	can	can	AUX
cana-3376	140	23	reflect	reflect	VERB
cana-3376	140	24	broader	broad	ADJ
cana-3376	140	25	industry	industry	NOUN
cana-3376	140	26	trends	trend	NOUN
cana-3376	140	27	.	.	PUNCT
cana-3376	141	1	the	the	DET
cana-3376	141	2	unit	unit	NOUN
cana-3376	141	3	of	of	ADP
cana-3376	141	4	analysis	analysis	NOUN
cana-3376	141	5	is	be	AUX
cana-3376	141	6	individual	individual	ADJ
cana-3376	141	7	employees	employee	NOUN
cana-3376	141	8	and	and	CCONJ
cana-3376	141	9	customers	customer	NOUN
cana-3376	141	10	,	,	PUNCT
cana-3376	141	11	allowing	allow	VERB
cana-3376	141	12	for	for	ADP
cana-3376	141	13	a	a	DET
cana-3376	141	14	detailed	detailed	ADJ
cana-3376	141	15	examination	examination	NOUN
cana-3376	141	16	of	of	ADP
cana-3376	141	17	perceptions	perception	NOUN
cana-3376	141	18	and	and	CCONJ
cana-3376	141	19	behaviors	behavior	NOUN
cana-3376	141	20	within	within	ADP
cana-3376	141	21	the	the	DET
cana-3376	141	22	media	medium	NOUN
cana-3376	141	23	ecosystem	ecosystem	NOUN
cana-3376	141	24	.	.	PUNCT
cana-3376	142	1	to	to	PART
cana-3376	142	2	ensure	ensure	VERB
cana-3376	142	3	generalizability	generalizability	NOUN
cana-3376	142	4	,	,	PUNCT
cana-3376	142	5	probability	probability	NOUN
cana-3376	142	6	sampling	sampling	NOUN
cana-3376	142	7	will	will	AUX
cana-3376	142	8	be	be	AUX
cana-3376	142	9	used	use	VERB
cana-3376	142	10	,	,	PUNCT
cana-3376	142	11	offering	offer	VERB
cana-3376	142	12	every	every	DET
cana-3376	142	13	member	member	NOUN
cana-3376	142	14	of	of	ADP
cana-3376	142	15	the	the	DET
cana-3376	142	16	population	population	NOUN
cana-3376	142	17	a	a	DET
cana-3376	142	18	known	know	VERB
cana-3376	142	19	chance	chance	NOUN
cana-3376	142	20	of	of	ADP
cana-3376	142	21	selection	selection	NOUN
cana-3376	142	22	(	(	PUNCT
cana-3376	142	23	azam	azam	PROPN
cana-3376	142	24	et	et	PROPN
cana-3376	142	25	al	al	PROPN
cana-3376	142	26	.	.	PROPN
cana-3376	142	27	,	,	PUNCT
cana-3376	142	28	2023	2023	NUM
cana-3376	142	29	)	)	PUNCT
cana-3376	142	30	.	.	PUNCT
cana-3376	143	1	a	a	DET
cana-3376	143	2	sample	sample	NOUN
cana-3376	143	3	size	size	NOUN
cana-3376	143	4	of	of	ADP
cana-3376	143	5	300	300	NUM
cana-3376	143	6	employees	employee	NOUN
cana-3376	143	7	and	and	CCONJ
cana-3376	143	8	250	250	NUM
cana-3376	143	9	customers	customer	NOUN
cana-3376	143	10	will	will	AUX
cana-3376	143	11	be	be	AUX
cana-3376	143	12	chosen	choose	VERB
cana-3376	143	13	,	,	PUNCT
cana-3376	143	14	with	with	ADP
cana-3376	143	15	surveys	survey	NOUN
cana-3376	143	16	serving	serve	VERB
cana-3376	143	17	as	as	ADP
cana-3376	143	18	the	the	DET
cana-3376	143	19	primary	primary	ADJ
cana-3376	143	20	data	data	NOUN
cana-3376	143	21	collection	collection	NOUN
cana-3376	143	22	tool	tool	NOUN
cana-3376	143	23	,	,	PUNCT
cana-3376	143	24	ensuring	ensure	VERB
cana-3376	143	25	validity	validity	NOUN
cana-3376	143	26	and	and	CCONJ
cana-3376	143	27	reliability	reliability	NOUN
cana-3376	143	28	through	through	ADP
cana-3376	143	29	expert	expert	NOUN
cana-3376	143	30	review	review	NOUN
cana-3376	143	31	and	and	CCONJ
cana-3376	143	32	pilot	pilot	NOUN
cana-3376	143	33	testing	testing	NOUN
cana-3376	143	34	.	.	PUNCT
cana-3376	144	1	data	datum	NOUN
cana-3376	144	2	analysis	analysis	NOUN
cana-3376	144	3	and	and	CCONJ
cana-3376	144	4	findings	finding	VERB
cana-3376	144	5	the	the	DET
cana-3376	144	6	demographic	demographic	ADJ
cana-3376	144	7	analysis	analysis	NOUN
cana-3376	144	8	of	of	ADP
cana-3376	144	9	this	this	DET
cana-3376	144	10	study	study	NOUN
cana-3376	144	11	provides	provide	VERB
cana-3376	144	12	important	important	ADJ
cana-3376	144	13	insights	insight	NOUN
cana-3376	144	14	into	into	ADP
cana-3376	144	15	the	the	DET
cana-3376	144	16	gender	gender	NOUN
cana-3376	144	17	and	and	CCONJ
cana-3376	144	18	age	age	NOUN
cana-3376	144	19	composition	composition	NOUN
cana-3376	144	20	of	of	ADP
cana-3376	144	21	the	the	DET
cana-3376	144	22	240	240	NUM
cana-3376	144	23	respondents	respondent	NOUN
cana-3376	144	24	,	,	PUNCT
cana-3376	144	25	revealing	reveal	VERB
cana-3376	144	26	the	the	DET
cana-3376	144	27	gender	gender	NOUN
cana-3376	144	28	distribution	distribution	NOUN
cana-3376	144	29	and	and	CCONJ
cana-3376	144	30	its	its	PRON
cana-3376	144	31	potential	potential	ADJ
cana-3376	144	32	influence	influence	NOUN
cana-3376	144	33	on	on	ADP
cana-3376	144	34	study	study	NOUN
cana-3376	144	35	outcomes	outcome	NOUN
cana-3376	144	36	.	.	PUNCT
cana-3376	145	1	gender	gender	NOUN
cana-3376	145	2	is	be	AUX
cana-3376	145	3	a	a	DET
cana-3376	145	4	critical	critical	ADJ
cana-3376	145	5	factor	factor	NOUN
cana-3376	145	6	in	in	ADP
cana-3376	145	7	research	research	NOUN
cana-3376	145	8	as	as	SCONJ
cana-3376	145	9	it	it	PRON
cana-3376	145	10	can	can	AUX
cana-3376	145	11	affect	affect	VERB
cana-3376	145	12	opinions	opinion	NOUN
cana-3376	145	13	,	,	PUNCT
cana-3376	145	14	behaviors	behavior	NOUN
cana-3376	145	15	,	,	PUNCT
cana-3376	145	16	and	and	CCONJ
cana-3376	145	17	opportunities	opportunity	NOUN
cana-3376	145	18	,	,	PUNCT
cana-3376	145	19	making	make	VERB
cana-3376	145	20	it	it	PRON
cana-3376	145	21	essential	essential	ADJ
cana-3376	145	22	to	to	PART
cana-3376	145	23	consider	consider	VERB
cana-3376	145	24	how	how	SCONJ
cana-3376	145	25	it	it	PRON
cana-3376	145	26	might	might	AUX
cana-3376	145	27	shape	shape	VERB
cana-3376	145	28	the	the	DET
cana-3376	145	29	findings	finding	NOUN
cana-3376	145	30	.	.	PUNCT
cana-3376	146	1	of	of	ADP
cana-3376	146	2	the	the	DET
cana-3376	146	3	total	total	ADJ
cana-3376	146	4	respondents	respondent	NOUN
cana-3376	146	5	,	,	PUNCT
cana-3376	146	6	62	62	NUM
cana-3376	146	7	(	(	PUNCT
cana-3376	146	8	25.8	25.8	NUM
cana-3376	146	9	%	%	NOUN
cana-3376	146	10	)	)	PUNCT
cana-3376	146	11	were	be	AUX
cana-3376	146	12	male	male	ADJ
cana-3376	146	13	,	,	PUNCT
cana-3376	146	14	while	while	SCONJ
cana-3376	146	15	a	a	DET
cana-3376	146	16	significantly	significantly	ADV
cana-3376	146	17	larger	large	ADJ
cana-3376	146	18	proportion	proportion	NOUN
cana-3376	146	19	,	,	PUNCT
cana-3376	146	20	178	178	NUM
cana-3376	146	21	(	(	PUNCT
cana-3376	146	22	74.2	74.2	NUM
cana-3376	146	23	%	%	NOUN
cana-3376	146	24	)	)	PUNCT
cana-3376	146	25	,	,	PUNCT
cana-3376	146	26	were	be	AUX
cana-3376	146	27	female	female	ADJ
cana-3376	146	28	.	.	PUNCT
cana-3376	147	1	this	this	DET
cana-3376	147	2	notable	notable	ADJ
cana-3376	147	3	gender	gender	NOUN
cana-3376	147	4	difference	difference	NOUN
cana-3376	147	5	is	be	AUX
cana-3376	147	6	important	important	ADJ
cana-3376	147	7	for	for	ADP
cana-3376	147	8	understanding	understand	VERB
cana-3376	147	9	the	the	DET
cana-3376	147	10	study	study	NOUN
cana-3376	147	11	’s	’s	PART
cana-3376	147	12	overall	overall	ADJ
cana-3376	147	13	demographic	demographic	ADJ
cana-3376	147	14	dynamics	dynamic	NOUN
cana-3376	147	15	and	and	CCONJ
cana-3376	147	16	ensuring	ensure	VERB
cana-3376	147	17	that	that	SCONJ
cana-3376	147	18	the	the	DET
cana-3376	147	19	gender	gender	NOUN
cana-3376	147	20	composition	composition	NOUN
cana-3376	147	21	is	be	AUX
cana-3376	147	22	factored	factor	VERB
cana-3376	147	23	into	into	ADP
cana-3376	147	24	the	the	DET
cana-3376	147	25	interpretation	interpretation	NOUN
cana-3376	147	26	of	of	ADP
cana-3376	147	27	results	result	NOUN
cana-3376	147	28	.	.	PUNCT
cana-3376	148	1	the	the	DET
cana-3376	148	2	age	age	NOUN
cana-3376	148	3	distribution	distribution	NOUN
cana-3376	148	4	is	be	AUX
cana-3376	148	5	categorized	categorize	VERB
cana-3376	148	6	into	into	ADP
cana-3376	148	7	four	four	NUM
cana-3376	148	8	groups	group	NOUN
cana-3376	148	9	:	:	PUNCT
cana-3376	148	10	18	18	NUM
cana-3376	148	11	-	-	SYM
cana-3376	148	12	29	29	NUM
cana-3376	148	13	years	year	NOUN
cana-3376	148	14	,	,	PUNCT
cana-3376	148	15	30	30	NUM
cana-3376	148	16	-	-	SYM
cana-3376	148	17	39	39	NUM
cana-3376	148	18	years	year	NOUN
cana-3376	148	19	,	,	PUNCT
cana-3376	148	20	40	40	NUM
cana-3376	148	21	-	-	SYM
cana-3376	148	22	49	49	NUM
cana-3376	148	23	years	year	NOUN
cana-3376	148	24	,	,	PUNCT
cana-3376	148	25	and	and	CCONJ
cana-3376	148	26	50	50	NUM
cana-3376	148	27	years	year	NOUN
cana-3376	148	28	and	and	CCONJ
cana-3376	148	29	above	above	ADV
cana-3376	148	30	.	.	PUNCT
cana-3376	149	1	the	the	DET
cana-3376	149	2	largest	large	ADJ
cana-3376	149	3	group	group	NOUN
cana-3376	149	4	,	,	PUNCT
cana-3376	149	5	aged	age	VERB
cana-3376	149	6	30	30	NUM
cana-3376	149	7	-	-	SYM
cana-3376	149	8	39	39	NUM
cana-3376	149	9	years	year	NOUN
cana-3376	149	10	,	,	PUNCT
cana-3376	149	11	accounted	account	VERB
cana-3376	149	12	for	for	ADP
cana-3376	149	13	48.3	48.3	NUM
cana-3376	149	14	%	%	NOUN
cana-3376	149	15	of	of	ADP
cana-3376	149	16	the	the	DET
cana-3376	149	17	sample	sample	NOUN
cana-3376	149	18	(	(	PUNCT
cana-3376	149	19	116	116	NUM
cana-3376	149	20	respondents	respondent	NOUN
cana-3376	149	21	)	)	PUNCT
cana-3376	149	22	,	,	PUNCT
cana-3376	149	23	followed	follow	VERB
cana-3376	149	24	by	by	ADP
cana-3376	149	25	the	the	DET
cana-3376	149	26	18	18	NUM
cana-3376	149	27	-	-	SYM
cana-3376	149	28	29	29	NUM
cana-3376	149	29	years	year	NOUN
cana-3376	149	30	group	group	NOUN
cana-3376	149	31	,	,	PUNCT
cana-3376	149	32	which	which	PRON
cana-3376	149	33	represented	represent	VERB
cana-3376	149	34	31.3	31.3	NUM
cana-3376	149	35	%	%	NOUN
cana-3376	149	36	(	(	PUNCT
cana-3376	149	37	75	75	NUM
cana-3376	149	38	respondents	respondent	NOUN
cana-3376	149	39	)	)	PUNCT
cana-3376	149	40	.	.	PUNCT
cana-3376	150	1	the	the	DET
cana-3376	150	2	40	40	NUM
cana-3376	150	3	-	-	SYM
cana-3376	150	4	49	49	NUM
cana-3376	150	5	years	year	NOUN
cana-3376	150	6	group	group	NOUN
cana-3376	150	7	made	make	VERB
cana-3376	150	8	up	up	ADP
cana-3376	150	9	15	15	NUM
cana-3376	150	10	%	%	NOUN
cana-3376	150	11	(	(	PUNCT
cana-3376	150	12	36	36	NUM
cana-3376	150	13	respondents	respondent	NOUN
cana-3376	150	14	)	)	PUNCT
cana-3376	150	15	,	,	PUNCT
cana-3376	150	16	while	while	SCONJ
cana-3376	150	17	the	the	DET
cana-3376	150	18	smallest	small	ADJ
cana-3376	150	19	group	group	NOUN
cana-3376	150	20	,	,	PUNCT
cana-3376	150	21	those	those	PRON
cana-3376	150	22	aged	aged	ADJ
cana-3376	150	23	50	50	NUM
cana-3376	150	24	and	and	CCONJ
cana-3376	150	25	above	above	ADV
cana-3376	150	26	,	,	PUNCT
cana-3376	150	27	constituted	constitute	VERB
cana-3376	150	28	the	the	DET
cana-3376	150	29	remaining	remain	VERB
cana-3376	150	30	5.4	5.4	NUM
cana-3376	150	31	%	%	NOUN
cana-3376	150	32	.	.	PUNCT
cana-3376	151	1	the	the	DET
cana-3376	151	2	age	age	NOUN
cana-3376	151	3	distribution	distribution	NOUN
cana-3376	151	4	suggests	suggest	VERB
cana-3376	151	5	a	a	DET
cana-3376	151	6	concentration	concentration	NOUN
cana-3376	151	7	of	of	ADP
cana-3376	151	8	respondents	respondent	NOUN
cana-3376	151	9	in	in	ADP
cana-3376	151	10	the	the	DET
cana-3376	151	11	younger	young	ADJ
cana-3376	151	12	to	to	PART
cana-3376	151	13	middle	middle	VERB
cana-3376	151	14	-	-	PUNCT
cana-3376	151	15	aged	aged	ADJ
cana-3376	151	16	categories	category	NOUN
cana-3376	151	17	,	,	PUNCT
cana-3376	151	18	likely	likely	ADV
cana-3376	151	19	reflecting	reflect	VERB
cana-3376	151	20	the	the	DET
cana-3376	151	21	active	active	ADJ
cana-3376	151	22	workforce	workforce	NOUN
cana-3376	151	23	involved	involve	VERB
cana-3376	151	24	in	in	ADP
cana-3376	151	25	the	the	DET
cana-3376	151	26	media	medium	NOUN
cana-3376	151	27	and	and	CCONJ
cana-3376	151	28	marketing	marketing	NOUN
cana-3376	151	29	sectors	sector	NOUN
cana-3376	151	30	,	,	PUNCT
cana-3376	151	31	where	where	SCONJ
cana-3376	151	32	communications	communication	NOUN
cana-3376	151	33	on	on	ADP
cana-3376	151	34	applied	apply	VERB
cana-3376	151	35	nonlinear	nonlinear	ADJ
cana-3376	151	36	analysis	analysis	NOUN
cana-3376	151	37	issn	issn	NOUN
cana-3376	151	38	:	:	PUNCT
cana-3376	151	39	1074	1074	NUM
cana-3376	151	40	-	-	PUNCT
cana-3376	151	41	133x	133x	NUM
cana-3376	151	42	vol	vol	NOUN
cana-3376	151	43	32	32	NUM
cana-3376	151	44	no	no	NOUN
cana-3376	151	45	.	.	PUNCT
cana-3376	152	1	7s	7	NOUN
cana-3376	152	2	(	(	PUNCT
cana-3376	152	3	2025	2025	NUM
cana-3376	152	4	)	)	PUNCT
cana-3376	152	5	187	187	NUM
cana-3376	152	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-3376	152	7	digital	digital	ADJ
cana-3376	152	8	marketing	marketing	NOUN
cana-3376	152	9	and	and	CCONJ
cana-3376	152	10	ai	ai	PRON
cana-3376	152	11	integration	integration	NOUN
cana-3376	152	12	are	be	AUX
cana-3376	152	13	more	more	ADV
cana-3376	152	14	common	common	ADJ
cana-3376	152	15	.	.	PUNCT
cana-3376	153	1	the	the	DET
cana-3376	153	2	study	study	NOUN
cana-3376	153	3	’s	’s	PART
cana-3376	153	4	demographic	demographic	ADJ
cana-3376	153	5	analysis	analysis	NOUN
cana-3376	153	6	is	be	AUX
cana-3376	153	7	crucial	crucial	ADJ
cana-3376	153	8	in	in	ADP
cana-3376	153	9	providing	provide	VERB
cana-3376	153	10	context	context	NOUN
cana-3376	153	11	to	to	ADP
cana-3376	153	12	the	the	DET
cana-3376	153	13	research	research	NOUN
cana-3376	153	14	,	,	PUNCT
cana-3376	153	15	as	as	SCONJ
cana-3376	153	16	different	different	ADJ
cana-3376	153	17	age	age	NOUN
cana-3376	153	18	groups	group	NOUN
cana-3376	153	19	and	and	CCONJ
cana-3376	153	20	genders	gender	NOUN
cana-3376	153	21	may	may	AUX
cana-3376	153	22	possess	possess	VERB
cana-3376	153	23	varying	vary	VERB
cana-3376	153	24	perspectives	perspective	NOUN
cana-3376	153	25	,	,	PUNCT
cana-3376	153	26	experiences	experience	NOUN
cana-3376	153	27	,	,	PUNCT
cana-3376	153	28	and	and	CCONJ
cana-3376	153	29	attitudes	attitude	NOUN
cana-3376	153	30	that	that	PRON
cana-3376	153	31	could	could	AUX
cana-3376	153	32	influence	influence	VERB
cana-3376	153	33	how	how	SCONJ
cana-3376	153	34	digital	digital	ADJ
cana-3376	153	35	marketing	marketing	NOUN
cana-3376	153	36	and	and	CCONJ
cana-3376	153	37	ai	ai	NOUN
cana-3376	153	38	are	be	AUX
cana-3376	153	39	perceived	perceive	VERB
cana-3376	153	40	,	,	PUNCT
cana-3376	153	41	utilized	utilize	VERB
cana-3376	153	42	,	,	PUNCT
cana-3376	153	43	and	and	CCONJ
cana-3376	153	44	evaluated	evaluate	VERB
cana-3376	153	45	in	in	ADP
cana-3376	153	46	relation	relation	NOUN
cana-3376	153	47	to	to	ADP
cana-3376	153	48	sales	sale	NOUN
cana-3376	153	49	performance	performance	NOUN
cana-3376	153	50	.	.	PUNCT
cana-3376	154	1	furthermore	furthermore	ADV
cana-3376	154	2	,	,	PUNCT
cana-3376	154	3	the	the	DET
cana-3376	154	4	study	study	NOUN
cana-3376	154	5	employs	employ	VERB
cana-3376	154	6	principal	principal	ADJ
cana-3376	154	7	component	component	NOUN
cana-3376	154	8	analysis	analysis	NOUN
cana-3376	154	9	(	(	PUNCT
cana-3376	154	10	pca	pca	NOUN
cana-3376	154	11	)	)	PUNCT
cana-3376	154	12	with	with	ADP
cana-3376	154	13	varimax	varimax	ADJ
cana-3376	154	14	rotation	rotation	NOUN
cana-3376	154	15	to	to	PART
cana-3376	154	16	examine	examine	VERB
cana-3376	154	17	the	the	DET
cana-3376	154	18	factor	factor	NOUN
cana-3376	154	19	loadings	loading	NOUN
cana-3376	154	20	of	of	ADP
cana-3376	154	21	the	the	DET
cana-3376	154	22	key	key	ADJ
cana-3376	154	23	constructs	construct	NOUN
cana-3376	154	24	such	such	ADJ
cana-3376	154	25	as	as	ADP
cana-3376	154	26	digital	digital	ADJ
cana-3376	154	27	marketing	marketing	NOUN
cana-3376	154	28	(	(	PUNCT
cana-3376	154	29	dm	dm	NOUN
cana-3376	154	30	)	)	PUNCT
cana-3376	154	31	,	,	PUNCT
cana-3376	154	32	artificial	artificial	ADJ
cana-3376	154	33	intelligence	intelligence	NOUN
cana-3376	154	34	(	(	PUNCT
cana-3376	154	35	ai	ai	NOUN
cana-3376	154	36	)	)	PUNCT
cana-3376	154	37	,	,	PUNCT
cana-3376	154	38	innovative	innovative	ADJ
cana-3376	154	39	marketing	marketing	NOUN
cana-3376	154	40	(	(	PUNCT
cana-3376	154	41	i	i	NOUN
cana-3376	154	42	m	m	PROPN
cana-3376	154	43	)	)	PUNCT
cana-3376	154	44	,	,	PUNCT
cana-3376	154	45	and	and	CCONJ
cana-3376	154	46	sales	sale	NOUN
cana-3376	154	47	performance	performance	NOUN
cana-3376	154	48	(	(	PUNCT
cana-3376	154	49	sp	sp	NOUN
cana-3376	154	50	)	)	PUNCT
cana-3376	154	51	.	.	PUNCT
cana-3376	155	1	pca	pca	PROPN
cana-3376	155	2	helps	helps	AUX
cana-3376	155	3	clarify	clarify	VERB
cana-3376	155	4	how	how	SCONJ
cana-3376	155	5	the	the	DET
cana-3376	155	6	observed	observed	ADJ
cana-3376	155	7	variables	variable	NOUN
cana-3376	155	8	align	align	VERB
cana-3376	155	9	with	with	ADP
cana-3376	155	10	these	these	DET
cana-3376	155	11	latent	latent	NOUN
cana-3376	155	12	constructs	construct	NOUN
cana-3376	155	13	,	,	PUNCT
cana-3376	155	14	providing	provide	VERB
cana-3376	155	15	a	a	DET
cana-3376	155	16	deeper	deep	ADJ
cana-3376	155	17	understanding	understanding	NOUN
cana-3376	155	18	of	of	ADP
cana-3376	155	19	the	the	DET
cana-3376	155	20	relationships	relationship	NOUN
cana-3376	155	21	between	between	ADP
cana-3376	155	22	different	different	ADJ
cana-3376	155	23	aspects	aspect	NOUN
cana-3376	155	24	of	of	ADP
cana-3376	155	25	marketing	marketing	NOUN
cana-3376	155	26	strategies	strategy	NOUN
cana-3376	155	27	.	.	PUNCT
cana-3376	156	1	high	high	ADJ
cana-3376	156	2	loadings	loading	NOUN
cana-3376	156	3	within	within	ADP
cana-3376	156	4	each	each	DET
cana-3376	156	5	dimension	dimension	NOUN
cana-3376	156	6	indicate	indicate	VERB
cana-3376	156	7	strong	strong	ADJ
cana-3376	156	8	correlations	correlation	NOUN
cana-3376	156	9	between	between	ADP
cana-3376	156	10	the	the	DET
cana-3376	156	11	observed	observed	ADJ
cana-3376	156	12	variables	variable	NOUN
cana-3376	156	13	and	and	CCONJ
cana-3376	156	14	the	the	DET
cana-3376	156	15	theoretical	theoretical	ADJ
cana-3376	156	16	constructs	construct	NOUN
cana-3376	156	17	,	,	PUNCT
cana-3376	156	18	thereby	thereby	ADV
cana-3376	156	19	validating	validate	VERB
cana-3376	156	20	the	the	DET
cana-3376	156	21	research	research	NOUN
cana-3376	156	22	’s	’s	PART
cana-3376	156	23	framework	framework	NOUN
cana-3376	156	24	.	.	PUNCT
cana-3376	157	1	the	the	DET
cana-3376	157	2	results	result	NOUN
cana-3376	157	3	underscore	underscore	VERB
cana-3376	157	4	the	the	DET
cana-3376	157	5	media	medium	NOUN
cana-3376	157	6	industry	industry	NOUN
cana-3376	157	7	’s	’s	PART
cana-3376	157	8	increasing	increase	VERB
cana-3376	157	9	reliance	reliance	NOUN
cana-3376	157	10	on	on	ADP
cana-3376	157	11	digital	digital	ADJ
cana-3376	157	12	and	and	CCONJ
cana-3376	157	13	innovative	innovative	ADJ
cana-3376	157	14	marketing	marketing	NOUN
cana-3376	157	15	strategies	strategy	NOUN
cana-3376	157	16	,	,	PUNCT
cana-3376	157	17	augmented	augment	VERB
cana-3376	157	18	by	by	ADP
cana-3376	157	19	ai	ai	PROPN
cana-3376	157	20	tools	tool	NOUN
cana-3376	157	21	,	,	PUNCT
cana-3376	157	22	to	to	PART
cana-3376	157	23	enhance	enhance	VERB
cana-3376	157	24	sales	sale	NOUN
cana-3376	157	25	performance	performance	NOUN
cana-3376	157	26	in	in	ADP
cana-3376	157	27	china	china	PROPN
cana-3376	157	28	.	.	PUNCT
cana-3376	158	1	this	this	DET
cana-3376	158	2	finding	finding	NOUN
cana-3376	158	3	highlights	highlight	VERB
cana-3376	158	4	the	the	DET
cana-3376	158	5	growing	grow	VERB
cana-3376	158	6	trend	trend	NOUN
cana-3376	158	7	of	of	ADP
cana-3376	158	8	using	use	VERB
cana-3376	158	9	data	data	NOUN
cana-3376	158	10	-	-	PUNCT
cana-3376	158	11	driven	drive	VERB
cana-3376	158	12	marketing	marketing	NOUN
cana-3376	158	13	approaches	approach	NOUN
cana-3376	158	14	to	to	PART
cana-3376	158	15	stay	stay	VERB
cana-3376	158	16	competitive	competitive	ADJ
cana-3376	158	17	in	in	ADP
cana-3376	158	18	the	the	DET
cana-3376	158	19	media	medium	NOUN
cana-3376	158	20	sector	sector	NOUN
cana-3376	158	21	.	.	PUNCT
cana-3376	159	1	the	the	DET
cana-3376	159	2	pca	pca	PROPN
cana-3376	159	3	results	result	NOUN
cana-3376	159	4	further	far	ADV
cana-3376	159	5	illustrate	illustrate	VERB
cana-3376	159	6	the	the	DET
cana-3376	159	7	relevance	relevance	NOUN
cana-3376	159	8	of	of	ADP
cana-3376	159	9	these	these	DET
cana-3376	159	10	constructs	construct	NOUN
cana-3376	159	11	and	and	CCONJ
cana-3376	159	12	the	the	DET
cana-3376	159	13	interconnectedness	interconnectedness	NOUN
cana-3376	159	14	of	of	ADP
cana-3376	159	15	digital	digital	ADJ
cana-3376	159	16	marketing	marketing	NOUN
cana-3376	159	17	,	,	PUNCT
cana-3376	159	18	ai	ai	VERB
cana-3376	159	19	,	,	PUNCT
cana-3376	159	20	and	and	CCONJ
cana-3376	159	21	innovation	innovation	NOUN
cana-3376	159	22	in	in	ADP
cana-3376	159	23	driving	drive	VERB
cana-3376	159	24	business	business	NOUN
cana-3376	159	25	outcomes	outcome	NOUN
cana-3376	159	26	.	.	PUNCT
cana-3376	160	1	the	the	DET
cana-3376	160	2	study	study	NOUN
cana-3376	160	3	also	also	ADV
cana-3376	160	4	confirmed	confirm	VERB
cana-3376	160	5	the	the	DET
cana-3376	160	6	internal	internal	ADJ
cana-3376	160	7	consistency	consistency	NOUN
cana-3376	160	8	of	of	ADP
cana-3376	160	9	the	the	DET
cana-3376	160	10	constructs	construct	NOUN
cana-3376	160	11	by	by	ADP
cana-3376	160	12	calculating	calculate	VERB
cana-3376	160	13	cronbach	cronbach	NOUN
cana-3376	160	14	’s	’s	PART
cana-3376	160	15	alpha	alpha	ADJ
cana-3376	160	16	coefficients	coefficient	NOUN
cana-3376	160	17	for	for	ADP
cana-3376	160	18	the	the	DET
cana-3376	160	19	four	four	NUM
cana-3376	160	20	factors	factor	NOUN
cana-3376	160	21	retained	retain	VERB
cana-3376	160	22	by	by	ADP
cana-3376	160	23	pca	pca	PROPN
cana-3376	160	24	.	.	PUNCT
cana-3376	161	1	the	the	DET
cana-3376	161	2	reliability	reliability	NOUN
cana-3376	161	3	of	of	ADP
cana-3376	161	4	these	these	DET
cana-3376	161	5	factors	factor	NOUN
cana-3376	161	6	was	be	AUX
cana-3376	161	7	critical	critical	ADJ
cana-3376	161	8	to	to	ADP
cana-3376	161	9	ensuring	ensure	VERB
cana-3376	161	10	that	that	SCONJ
cana-3376	161	11	the	the	DET
cana-3376	161	12	items	item	NOUN
cana-3376	161	13	used	use	VERB
cana-3376	161	14	in	in	ADP
cana-3376	161	15	the	the	DET
cana-3376	161	16	questionnaire	questionnaire	NOUN
cana-3376	161	17	effectively	effectively	ADV
cana-3376	161	18	measure	measure	VERB
cana-3376	161	19	the	the	DET
cana-3376	161	20	intended	intend	VERB
cana-3376	161	21	constructs	construct	NOUN
cana-3376	161	22	,	,	PUNCT
cana-3376	161	23	contributing	contribute	VERB
cana-3376	161	24	to	to	ADP
cana-3376	161	25	the	the	DET
cana-3376	161	26	credibility	credibility	NOUN
cana-3376	161	27	of	of	ADP
cana-3376	161	28	the	the	DET
cana-3376	161	29	research	research	NOUN
cana-3376	161	30	findings	finding	NOUN
cana-3376	161	31	.	.	PUNCT
cana-3376	162	1	in	in	ADP
cana-3376	162	2	line	line	NOUN
cana-3376	162	3	with	with	ADP
cana-3376	162	4	established	establish	VERB
cana-3376	162	5	guidelines	guideline	NOUN
cana-3376	162	6	(	(	PUNCT
cana-3376	162	7	cronbach	cronbach	ADJ
cana-3376	162	8	,	,	PUNCT
cana-3376	162	9	1951	1951	NUM
cana-3376	162	10	;	;	PUNCT
cana-3376	162	11	sekaran	sekaran	NOUN
cana-3376	162	12	&	&	CCONJ
cana-3376	162	13	bougie	bougie	PROPN
cana-3376	162	14	,	,	PUNCT
cana-3376	162	15	2010	2010	NUM
cana-3376	162	16	)	)	PUNCT
cana-3376	162	17	,	,	PUNCT
cana-3376	162	18	cronbach	cronbach	VERB
cana-3376	162	19	’s	’s	PART
cana-3376	162	20	alpha	alpha	NOUN
cana-3376	162	21	was	be	AUX
cana-3376	162	22	employed	employ	VERB
cana-3376	162	23	to	to	PART
cana-3376	162	24	assess	assess	VERB
cana-3376	162	25	the	the	DET
cana-3376	162	26	reliability	reliability	NOUN
cana-3376	162	27	of	of	ADP
cana-3376	162	28	the	the	DET
cana-3376	162	29	factors	factor	NOUN
cana-3376	162	30	,	,	PUNCT
cana-3376	162	31	confirming	confirm	VERB
cana-3376	162	32	the	the	DET
cana-3376	162	33	robustness	robustness	NOUN
cana-3376	162	34	of	of	ADP
cana-3376	162	35	the	the	DET
cana-3376	162	36	measurement	measurement	NOUN
cana-3376	162	37	model	model	NOUN
cana-3376	162	38	.	.	PUNCT
cana-3376	163	1	the	the	DET
cana-3376	163	2	cronbach	cronbach	NOUN
cana-3376	163	3	’s	’s	PART
cana-3376	163	4	alpha	alpha	NOUN
cana-3376	163	5	values	value	NOUN
cana-3376	163	6	for	for	ADP
cana-3376	163	7	each	each	DET
cana-3376	163	8	factor	factor	NOUN
cana-3376	163	9	summarize	summarize	VERB
cana-3376	163	10	the	the	DET
cana-3376	163	11	reliability	reliability	NOUN
cana-3376	163	12	statistics	statistic	NOUN
cana-3376	163	13	.	.	PUNCT
cana-3376	164	1	digital	digital	ADJ
cana-3376	164	2	marketing	marketing	NOUN
cana-3376	164	3	(	(	PUNCT
cana-3376	164	4	dm	dm	PROPN
cana-3376	164	5	)	)	PUNCT
cana-3376	164	6	achieved	achieve	VERB
cana-3376	164	7	an	an	DET
cana-3376	164	8	alpha	alpha	NOUN
cana-3376	164	9	of	of	ADP
cana-3376	164	10	0.909	0.909	NUM
cana-3376	164	11	,	,	PUNCT
cana-3376	164	12	indicating	indicate	VERB
cana-3376	164	13	excellent	excellent	ADJ
cana-3376	164	14	internal	internal	ADJ
cana-3376	164	15	consistency	consistency	NOUN
cana-3376	164	16	,	,	PUNCT
cana-3376	164	17	while	while	SCONJ
cana-3376	164	18	artificial	artificial	ADJ
cana-3376	164	19	intelligence	intelligence	NOUN
cana-3376	164	20	(	(	PUNCT
cana-3376	164	21	ai	ai	PROPN
cana-3376	164	22	)	)	PUNCT
cana-3376	164	23	had	have	VERB
cana-3376	164	24	a	a	DET
cana-3376	164	25	cronbach	cronbach	NOUN
cana-3376	164	26	’s	’s	PART
cana-3376	164	27	alpha	alpha	NOUN
cana-3376	164	28	of	of	ADP
cana-3376	164	29	0.833	0.833	NUM
cana-3376	164	30	,	,	PUNCT
cana-3376	164	31	reflecting	reflect	VERB
cana-3376	164	32	good	good	ADJ
cana-3376	164	33	reliability	reliability	NOUN
cana-3376	164	34	.	.	PUNCT
cana-3376	165	1	innovative	innovative	ADJ
cana-3376	165	2	marketing	marketing	NOUN
cana-3376	165	3	(	(	PUNCT
cana-3376	165	4	i	i	NOUN
cana-3376	165	5	m	m	VERB
cana-3376	165	6	)	)	PUNCT
cana-3376	165	7	recorded	record	VERB
cana-3376	165	8	an	an	DET
cana-3376	165	9	alpha	alpha	NOUN
cana-3376	165	10	of	of	ADP
cana-3376	165	11	0.827	0.827	NUM
cana-3376	165	12	,	,	PUNCT
cana-3376	165	13	signifying	signify	VERB
cana-3376	165	14	acceptable	acceptable	ADJ
cana-3376	165	15	internal	internal	ADJ
cana-3376	165	16	consistency	consistency	NOUN
cana-3376	165	17	,	,	PUNCT
cana-3376	165	18	and	and	CCONJ
cana-3376	165	19	sales	sale	NOUN
cana-3376	165	20	performance	performance	NOUN
cana-3376	165	21	(	(	PUNCT
cana-3376	165	22	sp	sp	NOUN
cana-3376	165	23	)	)	PUNCT
cana-3376	165	24	had	have	VERB
cana-3376	165	25	a	a	DET
cana-3376	165	26	cronbach	cronbach	NOUN
cana-3376	165	27	’s	’s	PART
cana-3376	165	28	alpha	alpha	NOUN
cana-3376	165	29	of	of	ADP
cana-3376	165	30	0.833	0.833	NUM
cana-3376	165	31	,	,	PUNCT
cana-3376	165	32	demonstrating	demonstrate	VERB
cana-3376	165	33	good	good	ADJ
cana-3376	165	34	reliability	reliability	NOUN
cana-3376	165	35	as	as	ADV
cana-3376	165	36	well	well	ADV
cana-3376	165	37	.	.	PUNCT
cana-3376	166	1	the	the	DET
cana-3376	166	2	overall	overall	ADJ
cana-3376	166	3	cronbach	cronbach	NOUN
cana-3376	166	4	’s	’s	PART
cana-3376	166	5	alpha	alpha	NOUN
cana-3376	166	6	for	for	ADP
cana-3376	166	7	the	the	DET
cana-3376	166	8	29	29	NUM
cana-3376	166	9	items	item	NOUN
cana-3376	166	10	across	across	ADP
cana-3376	166	11	the	the	DET
cana-3376	166	12	four	four	NUM
cana-3376	166	13	factors	factor	NOUN
cana-3376	166	14	was	be	AUX
cana-3376	166	15	0.897	0.897	NUM
cana-3376	166	16	,	,	PUNCT
cana-3376	166	17	which	which	PRON
cana-3376	166	18	indicates	indicate	VERB
cana-3376	166	19	strong	strong	ADJ
cana-3376	166	20	internal	internal	ADJ
cana-3376	166	21	consistency	consistency	NOUN
cana-3376	166	22	for	for	ADP
cana-3376	166	23	the	the	DET
cana-3376	166	24	entire	entire	ADJ
cana-3376	166	25	scale	scale	NOUN
cana-3376	166	26	.	.	PUNCT
cana-3376	167	1	these	these	DET
cana-3376	167	2	results	result	NOUN
cana-3376	167	3	provide	provide	VERB
cana-3376	167	4	evidence	evidence	NOUN
cana-3376	167	5	that	that	SCONJ
cana-3376	167	6	the	the	DET
cana-3376	167	7	scales	scale	NOUN
cana-3376	167	8	used	use	VERB
cana-3376	167	9	to	to	PART
cana-3376	167	10	measure	measure	VERB
cana-3376	167	11	dm	dm	PROPN
cana-3376	167	12	,	,	PUNCT
cana-3376	167	13	ai	ai	VERB
cana-3376	167	14	,	,	PUNCT
cana-3376	167	15	i	i	PRON
cana-3376	167	16	m	m	PROPN
cana-3376	167	17	,	,	PUNCT
cana-3376	167	18	and	and	CCONJ
cana-3376	167	19	sp	sp	ADP
cana-3376	167	20	are	be	AUX
cana-3376	167	21	reliable	reliable	ADJ
cana-3376	167	22	,	,	PUNCT
cana-3376	167	23	thus	thus	ADV
cana-3376	167	24	enhancing	enhance	VERB
cana-3376	167	25	the	the	DET
cana-3376	167	26	credibility	credibility	NOUN
cana-3376	167	27	of	of	ADP
cana-3376	167	28	the	the	DET
cana-3376	167	29	research	research	NOUN
cana-3376	167	30	findings	finding	NOUN
cana-3376	167	31	.	.	PUNCT
cana-3376	168	1	construct	construct	VERB
cana-3376	168	2	reliability	reliability	NOUN
cana-3376	168	3	is	be	AUX
cana-3376	168	4	a	a	DET
cana-3376	168	5	crucial	crucial	ADJ
cana-3376	168	6	aspect	aspect	NOUN
cana-3376	168	7	of	of	ADP
cana-3376	168	8	quantitative	quantitative	ADJ
cana-3376	168	9	research	research	NOUN
cana-3376	168	10	,	,	PUNCT
cana-3376	168	11	ensuring	ensure	VERB
cana-3376	168	12	that	that	SCONJ
cana-3376	168	13	the	the	DET
cana-3376	168	14	items	item	NOUN
cana-3376	168	15	in	in	ADP
cana-3376	168	16	each	each	DET
cana-3376	168	17	factor	factor	NOUN
cana-3376	168	18	consistently	consistently	ADV
cana-3376	168	19	measure	measure	VERB
cana-3376	168	20	the	the	DET
cana-3376	168	21	intended	intend	VERB
cana-3376	168	22	concept	concept	NOUN
cana-3376	168	23	.	.	PUNCT
cana-3376	169	1	as	as	SCONJ
cana-3376	169	2	noted	note	VERB
cana-3376	169	3	by	by	ADP
cana-3376	169	4	cronbach	cronbach	PROPN
cana-3376	169	5	(	(	PUNCT
cana-3376	169	6	1951	1951	NUM
cana-3376	169	7	)	)	PUNCT
cana-3376	169	8	and	and	CCONJ
cana-3376	169	9	sekaran	sekaran	NOUN
cana-3376	169	10	and	and	CCONJ
cana-3376	169	11	bougie	bougie	NOUN
cana-3376	169	12	(	(	PUNCT
cana-3376	169	13	2010	2010	NUM
cana-3376	169	14	)	)	PUNCT
cana-3376	169	15	,	,	PUNCT
cana-3376	169	16	an	an	DET
cana-3376	169	17	alpha	alpha	NOUN
cana-3376	169	18	value	value	NOUN
cana-3376	169	19	above	above	ADP
cana-3376	169	20	0.70	0.70	NUM
cana-3376	169	21	is	be	AUX
cana-3376	169	22	generally	generally	ADV
cana-3376	169	23	considered	consider	VERB
cana-3376	169	24	acceptable	acceptable	ADJ
cana-3376	169	25	,	,	PUNCT
cana-3376	169	26	with	with	ADP
cana-3376	169	27	values	value	NOUN
cana-3376	169	28	above	above	ADP
cana-3376	169	29	0.80	0.80	NUM
cana-3376	169	30	reflecting	reflect	VERB
cana-3376	169	31	good	good	ADJ
cana-3376	169	32	reliability	reliability	NOUN
cana-3376	169	33	and	and	CCONJ
cana-3376	169	34	values	value	NOUN
cana-3376	169	35	exceeding	exceed	VERB
cana-3376	169	36	0.90	0.90	NUM
cana-3376	169	37	indicating	indicate	VERB
cana-3376	169	38	excellent	excellent	ADJ
cana-3376	169	39	consistency	consistency	NOUN
cana-3376	169	40	.	.	PUNCT
cana-3376	170	1	in	in	ADP
cana-3376	170	2	this	this	DET
cana-3376	170	3	study	study	NOUN
cana-3376	170	4	,	,	PUNCT
cana-3376	170	5	the	the	DET
cana-3376	170	6	cronbach	cronbach	NOUN
cana-3376	170	7	’s	’s	PART
cana-3376	170	8	alpha	alpha	NOUN
cana-3376	170	9	values	value	NOUN
cana-3376	170	10	for	for	ADP
cana-3376	170	11	the	the	DET
cana-3376	170	12	individual	individual	ADJ
cana-3376	170	13	constructs	construct	NOUN
cana-3376	170	14	fall	fall	VERB
cana-3376	170	15	within	within	ADP
cana-3376	170	16	the	the	DET
cana-3376	170	17	range	range	NOUN
cana-3376	170	18	of	of	ADP
cana-3376	170	19	good	good	ADJ
cana-3376	170	20	to	to	AUX
cana-3376	170	21	excellent	excellent	ADJ
cana-3376	170	22	,	,	PUNCT
cana-3376	170	23	providing	provide	VERB
cana-3376	170	24	strong	strong	ADJ
cana-3376	170	25	evidence	evidence	NOUN
cana-3376	170	26	of	of	ADP
cana-3376	170	27	the	the	DET
cana-3376	170	28	reliability	reliability	NOUN
cana-3376	170	29	of	of	ADP
cana-3376	170	30	the	the	DET
cana-3376	170	31	measurement	measurement	NOUN
cana-3376	170	32	instruments	instrument	NOUN
cana-3376	170	33	.	.	PUNCT
cana-3376	171	1	the	the	DET
cana-3376	171	2	study	study	NOUN
cana-3376	171	3	’s	’s	PART
cana-3376	171	4	reliability	reliability	NOUN
cana-3376	171	5	analysis	analysis	NOUN
cana-3376	171	6	reveals	reveal	VERB
cana-3376	171	7	high	high	ADJ
cana-3376	171	8	internal	internal	ADJ
cana-3376	171	9	consistency	consistency	NOUN
cana-3376	171	10	across	across	ADP
cana-3376	171	11	all	all	DET
cana-3376	171	12	four	four	NUM
cana-3376	171	13	key	key	ADJ
cana-3376	171	14	factors	factor	NOUN
cana-3376	171	15	:	:	PUNCT
cana-3376	171	16	digital	digital	ADJ
cana-3376	171	17	marketing	marketing	NOUN
cana-3376	171	18	,	,	PUNCT
cana-3376	171	19	artificial	artificial	ADJ
cana-3376	171	20	intelligence	intelligence	NOUN
cana-3376	171	21	,	,	PUNCT
cana-3376	171	22	innovative	innovative	ADJ
cana-3376	171	23	marketing	marketing	NOUN
cana-3376	171	24	,	,	PUNCT
cana-3376	171	25	and	and	CCONJ
cana-3376	171	26	sales	sale	NOUN
cana-3376	171	27	performance	performance	NOUN
cana-3376	171	28	.	.	PUNCT
cana-3376	172	1	for	for	ADP
cana-3376	172	2	the	the	DET
cana-3376	172	3	digital	digital	ADJ
cana-3376	172	4	marketing	marketing	NOUN
cana-3376	172	5	factor	factor	NOUN
cana-3376	172	6	,	,	PUNCT
cana-3376	172	7	comprising	comprise	VERB
cana-3376	172	8	11	11	NUM
cana-3376	172	9	items	item	NOUN
cana-3376	172	10	,	,	PUNCT
cana-3376	172	11	the	the	DET
cana-3376	172	12	cronbach	cronbach	NOUN
cana-3376	172	13	’s	’s	PART
cana-3376	172	14	alpha	alpha	NOUN
cana-3376	172	15	was	be	AUX
cana-3376	172	16	0.909	0.909	NUM
cana-3376	172	17	,	,	PUNCT
cana-3376	172	18	signaling	signal	VERB
cana-3376	172	19	excellent	excellent	ADJ
cana-3376	172	20	reliability	reliability	NOUN
cana-3376	172	21	in	in	ADP
cana-3376	172	22	measuring	measure	VERB
cana-3376	172	23	various	various	ADJ
cana-3376	172	24	aspects	aspect	NOUN
cana-3376	172	25	of	of	ADP
cana-3376	172	26	digital	digital	ADJ
cana-3376	172	27	marketing	marketing	NOUN
cana-3376	172	28	strategies	strategy	NOUN
cana-3376	172	29	,	,	PUNCT
cana-3376	172	30	tools	tool	NOUN
cana-3376	172	31	,	,	PUNCT
cana-3376	172	32	and	and	CCONJ
cana-3376	172	33	effectiveness	effectiveness	NOUN
cana-3376	172	34	.	.	PUNCT
cana-3376	173	1	this	this	PRON
cana-3376	173	2	is	be	AUX
cana-3376	173	3	particularly	particularly	ADV
cana-3376	173	4	important	important	ADJ
cana-3376	173	5	given	give	VERB
cana-3376	173	6	the	the	DET
cana-3376	173	7	significant	significant	ADJ
cana-3376	173	8	role	role	NOUN
cana-3376	173	9	that	that	PRON
cana-3376	173	10	digital	digital	ADJ
cana-3376	173	11	marketing	marketing	NOUN
cana-3376	173	12	plays	play	VERB
cana-3376	173	13	in	in	ADP
cana-3376	173	14	the	the	DET
cana-3376	173	15	modern	modern	ADJ
cana-3376	173	16	business	business	NOUN
cana-3376	173	17	environment	environment	NOUN
cana-3376	173	18	,	,	PUNCT
cana-3376	173	19	especially	especially	ADV
cana-3376	173	20	in	in	ADP
cana-3376	173	21	sectors	sector	NOUN
cana-3376	173	22	like	like	ADP
cana-3376	173	23	media	medium	NOUN
cana-3376	173	24	,	,	PUNCT
cana-3376	173	25	where	where	SCONJ
cana-3376	173	26	technology	technology	NOUN
cana-3376	173	27	and	and	CCONJ
cana-3376	173	28	digital	digital	ADJ
cana-3376	173	29	platforms	platform	NOUN
cana-3376	173	30	are	be	AUX
cana-3376	173	31	central	central	ADJ
cana-3376	173	32	to	to	ADP
cana-3376	173	33	communications	communication	NOUN
cana-3376	173	34	on	on	ADP
cana-3376	173	35	applied	apply	VERB
cana-3376	173	36	nonlinear	nonlinear	ADJ
cana-3376	173	37	analysis	analysis	NOUN
cana-3376	173	38	issn	issn	NOUN
cana-3376	173	39	:	:	PUNCT
cana-3376	173	40	1074	1074	NUM
cana-3376	173	41	-	-	PUNCT
cana-3376	173	42	133x	133x	NUM
cana-3376	173	43	vol	vol	NOUN
cana-3376	173	44	32	32	NUM
cana-3376	173	45	no	no	NOUN
cana-3376	173	46	.	.	PUNCT
cana-3376	174	1	7s	7	NOUN
cana-3376	174	2	(	(	PUNCT
cana-3376	174	3	2025	2025	NUM
cana-3376	174	4	)	)	PUNCT
cana-3376	174	5	188	188	NUM
cana-3376	174	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-3376	174	7	marketing	marketing	NOUN
cana-3376	174	8	efforts	effort	NOUN
cana-3376	174	9	.	.	PUNCT
cana-3376	175	1	the	the	DET
cana-3376	175	2	artificial	artificial	ADJ
cana-3376	175	3	intelligence	intelligence	NOUN
cana-3376	175	4	factor	factor	NOUN
cana-3376	175	5	,	,	PUNCT
cana-3376	175	6	consisting	consist	VERB
cana-3376	175	7	of	of	ADP
cana-3376	175	8	five	five	NUM
cana-3376	175	9	items	item	NOUN
cana-3376	175	10	,	,	PUNCT
cana-3376	175	11	achieved	achieve	VERB
cana-3376	175	12	a	a	DET
cana-3376	175	13	cronbach	cronbach	NOUN
cana-3376	175	14	’s	’s	PART
cana-3376	175	15	alpha	alpha	NOUN
cana-3376	175	16	of	of	ADP
cana-3376	175	17	0.833	0.833	NUM
cana-3376	175	18	,	,	PUNCT
cana-3376	175	19	demonstrating	demonstrate	VERB
cana-3376	175	20	good	good	ADJ
cana-3376	175	21	internal	internal	ADJ
cana-3376	175	22	consistency	consistency	NOUN
cana-3376	175	23	.	.	PUNCT
cana-3376	176	1	this	this	DET
cana-3376	176	2	result	result	NOUN
cana-3376	176	3	highlights	highlight	VERB
cana-3376	176	4	the	the	DET
cana-3376	176	5	effectiveness	effectiveness	NOUN
cana-3376	176	6	of	of	ADP
cana-3376	176	7	the	the	DET
cana-3376	176	8	items	item	NOUN
cana-3376	176	9	in	in	ADP
cana-3376	176	10	capturing	capture	VERB
cana-3376	176	11	the	the	DET
cana-3376	176	12	role	role	NOUN
cana-3376	176	13	of	of	ADP
cana-3376	176	14	ai	ai	VERB
cana-3376	176	15	in	in	ADP
cana-3376	176	16	personalizing	personalize	VERB
cana-3376	176	17	marketing	marketing	NOUN
cana-3376	176	18	efforts	effort	NOUN
cana-3376	176	19	,	,	PUNCT
cana-3376	176	20	analyzing	analyze	VERB
cana-3376	176	21	data	datum	NOUN
cana-3376	176	22	,	,	PUNCT
cana-3376	176	23	and	and	CCONJ
cana-3376	176	24	optimizing	optimize	VERB
cana-3376	176	25	business	business	NOUN
cana-3376	176	26	operations	operation	NOUN
cana-3376	176	27	.	.	PUNCT
cana-3376	177	1	the	the	DET
cana-3376	177	2	innovative	innovative	ADJ
cana-3376	177	3	marketing	marketing	NOUN
cana-3376	177	4	factor	factor	NOUN
cana-3376	177	5	,	,	PUNCT
cana-3376	177	6	with	with	ADP
cana-3376	177	7	seven	seven	NUM
cana-3376	177	8	items	item	NOUN
cana-3376	177	9	,	,	PUNCT
cana-3376	177	10	showed	show	VERB
cana-3376	177	11	a	a	DET
cana-3376	177	12	cronbach	cronbach	NOUN
cana-3376	177	13	’s	’s	PART
cana-3376	177	14	alpha	alpha	NOUN
cana-3376	177	15	of	of	ADP
cana-3376	177	16	0.827	0.827	NUM
cana-3376	177	17	,	,	PUNCT
cana-3376	177	18	reflecting	reflect	VERB
cana-3376	177	19	good	good	ADJ
cana-3376	177	20	reliability	reliability	NOUN
cana-3376	177	21	in	in	ADP
cana-3376	177	22	assessing	assess	VERB
cana-3376	177	23	aspects	aspect	NOUN
cana-3376	177	24	like	like	ADP
cana-3376	177	25	marketing	marketing	NOUN
cana-3376	177	26	innovation	innovation	NOUN
cana-3376	177	27	,	,	PUNCT
cana-3376	177	28	adaptability	adaptability	NOUN
cana-3376	177	29	,	,	PUNCT
cana-3376	177	30	and	and	CCONJ
cana-3376	177	31	the	the	DET
cana-3376	177	32	use	use	NOUN
cana-3376	177	33	of	of	ADP
cana-3376	177	34	feedback	feedback	NOUN
cana-3376	177	35	mechanisms	mechanism	NOUN
cana-3376	177	36	to	to	PART
cana-3376	177	37	drive	drive	VERB
cana-3376	177	38	strategy	strategy	NOUN
cana-3376	177	39	.	.	PUNCT
cana-3376	178	1	this	this	PRON
cana-3376	178	2	is	be	AUX
cana-3376	178	3	significant	significant	ADJ
cana-3376	178	4	,	,	PUNCT
cana-3376	178	5	as	as	SCONJ
cana-3376	178	6	innovation	innovation	NOUN
cana-3376	178	7	is	be	AUX
cana-3376	178	8	considered	consider	VERB
cana-3376	178	9	a	a	DET
cana-3376	178	10	competitive	competitive	ADJ
cana-3376	178	11	advantage	advantage	NOUN
cana-3376	178	12	,	,	PUNCT
cana-3376	178	13	particularly	particularly	ADV
cana-3376	178	14	in	in	ADP
cana-3376	178	15	dynamic	dynamic	ADJ
cana-3376	178	16	markets	market	NOUN
cana-3376	178	17	like	like	ADP
cana-3376	178	18	media	medium	NOUN
cana-3376	178	19	,	,	PUNCT
cana-3376	178	20	where	where	SCONJ
cana-3376	178	21	consumer	consumer	NOUN
cana-3376	178	22	preferences	preference	NOUN
cana-3376	178	23	and	and	CCONJ
cana-3376	178	24	technologies	technology	NOUN
cana-3376	178	25	evolve	evolve	VERB
cana-3376	178	26	rapidly	rapidly	ADV
cana-3376	178	27	.	.	PUNCT
cana-3376	179	1	the	the	DET
cana-3376	179	2	sales	sale	NOUN
cana-3376	179	3	performance	performance	NOUN
cana-3376	179	4	factor	factor	NOUN
cana-3376	179	5	,	,	PUNCT
cana-3376	179	6	with	with	ADP
cana-3376	179	7	six	six	NUM
cana-3376	179	8	items	item	NOUN
cana-3376	179	9	,	,	PUNCT
cana-3376	179	10	yielded	yield	VERB
cana-3376	179	11	a	a	DET
cana-3376	179	12	cronbach	cronbach	NOUN
cana-3376	179	13	’s	’s	PART
cana-3376	179	14	alpha	alpha	NOUN
cana-3376	179	15	of	of	ADP
cana-3376	179	16	0.833	0.833	NUM
cana-3376	179	17	,	,	PUNCT
cana-3376	179	18	signifying	signify	VERB
cana-3376	179	19	good	good	ADJ
cana-3376	179	20	internal	internal	ADJ
cana-3376	179	21	consistency	consistency	NOUN
cana-3376	179	22	.	.	PUNCT
cana-3376	180	1	this	this	PRON
cana-3376	180	2	construct	construct	VERB
cana-3376	180	3	measures	measure	NOUN
cana-3376	180	4	the	the	DET
cana-3376	180	5	success	success	NOUN
cana-3376	180	6	of	of	ADP
cana-3376	180	7	marketing	marketing	NOUN
cana-3376	180	8	strategies	strategy	NOUN
cana-3376	180	9	in	in	ADP
cana-3376	180	10	achieving	achieve	VERB
cana-3376	180	11	sales	sale	NOUN
cana-3376	180	12	goals	goal	NOUN
cana-3376	180	13	and	and	CCONJ
cana-3376	180	14	contributing	contribute	VERB
cana-3376	180	15	to	to	ADP
cana-3376	180	16	overall	overall	ADJ
cana-3376	180	17	business	business	NOUN
cana-3376	180	18	performance	performance	NOUN
cana-3376	180	19	,	,	PUNCT
cana-3376	180	20	making	make	VERB
cana-3376	180	21	it	it	PRON
cana-3376	180	22	crucial	crucial	ADJ
cana-3376	180	23	for	for	ADP
cana-3376	180	24	understanding	understand	VERB
cana-3376	180	25	the	the	DET
cana-3376	180	26	relationship	relationship	NOUN
cana-3376	180	27	between	between	ADP
cana-3376	180	28	marketing	marketing	NOUN
cana-3376	180	29	efforts	effort	NOUN
cana-3376	180	30	and	and	CCONJ
cana-3376	180	31	financial	financial	ADJ
cana-3376	180	32	outcomes	outcome	NOUN
cana-3376	180	33	.	.	PUNCT
cana-3376	181	1	the	the	DET
cana-3376	181	2	high	high	ADJ
cana-3376	181	3	reliability	reliability	NOUN
cana-3376	181	4	of	of	ADP
cana-3376	181	5	these	these	DET
cana-3376	181	6	factors	factor	NOUN
cana-3376	181	7	supports	support	VERB
cana-3376	181	8	the	the	DET
cana-3376	181	9	validity	validity	NOUN
cana-3376	181	10	of	of	ADP
cana-3376	181	11	the	the	DET
cana-3376	181	12	research	research	NOUN
cana-3376	181	13	scales	scale	NOUN
cana-3376	181	14	and	and	CCONJ
cana-3376	181	15	enhances	enhance	VERB
cana-3376	181	16	the	the	DET
cana-3376	181	17	credibility	credibility	NOUN
cana-3376	181	18	of	of	ADP
cana-3376	181	19	the	the	DET
cana-3376	181	20	study	study	NOUN
cana-3376	181	21	’s	’s	PART
cana-3376	181	22	findings	finding	NOUN
cana-3376	181	23	.	.	PUNCT
cana-3376	182	1	in	in	ADP
cana-3376	182	2	addition	addition	NOUN
cana-3376	182	3	to	to	PART
cana-3376	182	4	cronbach	cronbach	VERB
cana-3376	182	5	’s	’s	PART
cana-3376	182	6	alpha	alpha	NOUN
cana-3376	182	7	,	,	PUNCT
cana-3376	182	8	the	the	DET
cana-3376	182	9	study	study	NOUN
cana-3376	182	10	also	also	ADV
cana-3376	182	11	examines	examine	VERB
cana-3376	182	12	the	the	DET
cana-3376	182	13	correlations	correlation	NOUN
cana-3376	182	14	between	between	ADP
cana-3376	182	15	the	the	DET
cana-3376	182	16	key	key	ADJ
cana-3376	182	17	constructs	construct	NOUN
cana-3376	182	18	using	use	VERB
cana-3376	182	19	correlation	correlation	NOUN
cana-3376	182	20	analysis	analysis	NOUN
cana-3376	182	21	,	,	PUNCT
cana-3376	182	22	which	which	PRON
cana-3376	182	23	offers	offer	VERB
cana-3376	182	24	valuable	valuable	ADJ
cana-3376	182	25	insights	insight	NOUN
cana-3376	182	26	into	into	ADP
cana-3376	182	27	the	the	DET
cana-3376	182	28	relationships	relationship	NOUN
cana-3376	182	29	between	between	ADP
cana-3376	182	30	digital	digital	ADJ
cana-3376	182	31	marketing	marketing	NOUN
cana-3376	182	32	,	,	PUNCT
cana-3376	182	33	artificial	artificial	ADJ
cana-3376	182	34	intelligence	intelligence	NOUN
cana-3376	182	35	,	,	PUNCT
cana-3376	182	36	innovative	innovative	ADJ
cana-3376	182	37	marketing	marketing	NOUN
cana-3376	182	38	,	,	PUNCT
cana-3376	182	39	and	and	CCONJ
cana-3376	182	40	sales	sale	NOUN
cana-3376	182	41	performance	performance	NOUN
cana-3376	182	42	.	.	PUNCT
cana-3376	183	1	the	the	DET
cana-3376	183	2	correlation	correlation	NOUN
cana-3376	183	3	between	between	ADP
cana-3376	183	4	digital	digital	ADJ
cana-3376	183	5	marketing	marketing	NOUN
cana-3376	183	6	and	and	CCONJ
cana-3376	183	7	artificial	artificial	ADJ
cana-3376	183	8	intelligence	intelligence	NOUN
cana-3376	183	9	is	be	AUX
cana-3376	183	10	0.220	0.220	NUM
cana-3376	183	11	,	,	PUNCT
cana-3376	183	12	indicating	indicate	VERB
cana-3376	183	13	a	a	DET
cana-3376	183	14	weak	weak	ADJ
cana-3376	183	15	but	but	CCONJ
cana-3376	183	16	positive	positive	ADJ
cana-3376	183	17	relationship	relationship	NOUN
cana-3376	183	18	between	between	ADP
cana-3376	183	19	the	the	DET
cana-3376	183	20	two	two	NUM
cana-3376	183	21	constructs	construct	NOUN
cana-3376	183	22	.	.	PUNCT
cana-3376	184	1	this	this	PRON
cana-3376	184	2	suggests	suggest	VERB
cana-3376	184	3	that	that	SCONJ
cana-3376	184	4	while	while	SCONJ
cana-3376	184	5	digital	digital	ADJ
cana-3376	184	6	marketing	marketing	NOUN
cana-3376	184	7	and	and	CCONJ
cana-3376	184	8	ai	ai	NOUN
cana-3376	184	9	are	be	AUX
cana-3376	184	10	linked	link	VERB
cana-3376	184	11	,	,	PUNCT
cana-3376	184	12	they	they	PRON
cana-3376	184	13	operate	operate	VERB
cana-3376	184	14	independently	independently	ADV
cana-3376	184	15	,	,	PUNCT
cana-3376	184	16	each	each	PRON
cana-3376	184	17	contributing	contribute	VERB
cana-3376	184	18	uniquely	uniquely	ADV
cana-3376	184	19	to	to	ADP
cana-3376	184	20	the	the	DET
cana-3376	184	21	overall	overall	ADJ
cana-3376	184	22	marketing	marketing	NOUN
cana-3376	184	23	strategy	strategy	NOUN
cana-3376	184	24	.	.	PUNCT
cana-3376	185	1	the	the	DET
cana-3376	185	2	correlation	correlation	NOUN
cana-3376	185	3	between	between	ADP
cana-3376	185	4	digital	digital	ADJ
cana-3376	185	5	marketing	marketing	NOUN
cana-3376	185	6	and	and	CCONJ
cana-3376	185	7	innovative	innovative	ADJ
cana-3376	185	8	marketing	marketing	NOUN
cana-3376	185	9	is	be	AUX
cana-3376	185	10	0.361	0.361	NUM
cana-3376	185	11	,	,	PUNCT
cana-3376	185	12	reflecting	reflect	VERB
cana-3376	185	13	a	a	DET
cana-3376	185	14	moderate	moderate	ADJ
cana-3376	185	15	positive	positive	ADJ
cana-3376	185	16	relationship	relationship	NOUN
cana-3376	185	17	,	,	PUNCT
cana-3376	185	18	indicating	indicate	VERB
cana-3376	185	19	that	that	SCONJ
cana-3376	185	20	digital	digital	ADJ
cana-3376	185	21	and	and	CCONJ
cana-3376	185	22	innovative	innovative	ADJ
cana-3376	185	23	marketing	marketing	NOUN
cana-3376	185	24	strategies	strategy	NOUN
cana-3376	185	25	overlap	overlap	NOUN
cana-3376	185	26	in	in	ADP
cana-3376	185	27	certain	certain	ADJ
cana-3376	185	28	areas	area	NOUN
cana-3376	185	29	,	,	PUNCT
cana-3376	185	30	such	such	ADJ
cana-3376	185	31	as	as	ADP
cana-3376	185	32	creative	creative	ADJ
cana-3376	185	33	digital	digital	ADJ
cana-3376	185	34	platform	platform	NOUN
cana-3376	185	35	usage	usage	NOUN
cana-3376	185	36	.	.	PUNCT
cana-3376	186	1	the	the	DET
cana-3376	186	2	correlation	correlation	NOUN
cana-3376	186	3	between	between	ADP
cana-3376	186	4	digital	digital	ADJ
cana-3376	186	5	marketing	marketing	NOUN
cana-3376	186	6	and	and	CCONJ
cana-3376	186	7	sales	sale	NOUN
cana-3376	186	8	performance	performance	NOUN
cana-3376	186	9	is	be	AUX
cana-3376	186	10	0.272	0.272	NUM
cana-3376	186	11	,	,	PUNCT
cana-3376	186	12	showing	show	VERB
cana-3376	186	13	a	a	DET
cana-3376	186	14	moderate	moderate	ADJ
cana-3376	186	15	positive	positive	ADJ
cana-3376	186	16	relationship	relationship	NOUN
cana-3376	186	17	,	,	PUNCT
cana-3376	186	18	meaning	mean	VERB
cana-3376	186	19	that	that	SCONJ
cana-3376	186	20	digital	digital	ADJ
cana-3376	186	21	marketing	marketing	NOUN
cana-3376	186	22	efforts	effort	NOUN
cana-3376	186	23	are	be	AUX
cana-3376	186	24	generally	generally	ADV
cana-3376	186	25	associated	associate	VERB
cana-3376	186	26	with	with	ADP
cana-3376	186	27	improved	improved	ADJ
cana-3376	186	28	sales	sale	NOUN
cana-3376	186	29	outcomes	outcome	NOUN
cana-3376	186	30	,	,	PUNCT
cana-3376	186	31	although	although	SCONJ
cana-3376	186	32	other	other	ADJ
cana-3376	186	33	factors	factor	NOUN
cana-3376	186	34	may	may	AUX
cana-3376	186	35	also	also	ADV
cana-3376	186	36	influence	influence	VERB
cana-3376	186	37	performance	performance	NOUN
cana-3376	186	38	.	.	PUNCT
cana-3376	187	1	the	the	DET
cana-3376	187	2	correlation	correlation	NOUN
cana-3376	187	3	between	between	ADP
cana-3376	187	4	artificial	artificial	ADJ
cana-3376	187	5	intelligence	intelligence	NOUN
cana-3376	187	6	and	and	CCONJ
cana-3376	187	7	innovative	innovative	ADJ
cana-3376	187	8	marketing	marketing	NOUN
cana-3376	187	9	is	be	AUX
cana-3376	187	10	0.487	0.487	NUM
cana-3376	187	11	,	,	PUNCT
cana-3376	187	12	which	which	PRON
cana-3376	187	13	is	be	AUX
cana-3376	187	14	relatively	relatively	ADV
cana-3376	187	15	strong	strong	ADJ
cana-3376	187	16	,	,	PUNCT
cana-3376	187	17	suggesting	suggest	VERB
cana-3376	187	18	that	that	SCONJ
cana-3376	187	19	ai	ai	INTJ
cana-3376	187	20	plays	play	VERB
cana-3376	187	21	a	a	DET
cana-3376	187	22	significant	significant	ADJ
cana-3376	187	23	role	role	NOUN
cana-3376	187	24	in	in	ADP
cana-3376	187	25	driving	drive	VERB
cana-3376	187	26	innovation	innovation	NOUN
cana-3376	187	27	in	in	ADP
cana-3376	187	28	marketing	marketing	NOUN
cana-3376	187	29	practices	practice	NOUN
cana-3376	187	30	.	.	PUNCT
cana-3376	188	1	ai	ai	VERB
cana-3376	188	2	’s	’s	PART
cana-3376	188	3	ability	ability	NOUN
cana-3376	188	4	to	to	PART
cana-3376	188	5	analyze	analyze	VERB
cana-3376	188	6	data	datum	NOUN
cana-3376	188	7	and	and	CCONJ
cana-3376	188	8	personalize	personalize	VERB
cana-3376	188	9	marketing	marketing	NOUN
cana-3376	188	10	strategies	strategy	NOUN
cana-3376	188	11	contributes	contribute	VERB
cana-3376	188	12	to	to	ADP
cana-3376	188	13	more	more	ADV
cana-3376	188	14	innovative	innovative	ADJ
cana-3376	188	15	approaches	approach	NOUN
cana-3376	188	16	in	in	ADP
cana-3376	188	17	customer	customer	NOUN
cana-3376	188	18	engagement	engagement	NOUN
cana-3376	188	19	.	.	PUNCT
cana-3376	189	1	similarly	similarly	ADV
cana-3376	189	2	,	,	PUNCT
cana-3376	189	3	the	the	DET
cana-3376	189	4	correlation	correlation	NOUN
cana-3376	189	5	between	between	ADP
cana-3376	189	6	artificial	artificial	ADJ
cana-3376	189	7	intelligence	intelligence	NOUN
cana-3376	189	8	and	and	CCONJ
cana-3376	189	9	sales	sale	NOUN
cana-3376	189	10	performance	performance	NOUN
cana-3376	189	11	is	be	AUX
cana-3376	189	12	0.334	0.334	NUM
cana-3376	189	13	,	,	PUNCT
cana-3376	189	14	indicating	indicate	VERB
cana-3376	189	15	a	a	DET
cana-3376	189	16	positive	positive	ADJ
cana-3376	189	17	impact	impact	NOUN
cana-3376	189	18	of	of	ADP
cana-3376	189	19	ai	ai	NOUN
cana-3376	189	20	on	on	ADP
cana-3376	189	21	sales	sale	NOUN
cana-3376	189	22	,	,	PUNCT
cana-3376	189	23	highlighting	highlight	VERB
cana-3376	189	24	the	the	DET
cana-3376	189	25	importance	importance	NOUN
cana-3376	189	26	of	of	ADP
cana-3376	189	27	data	data	NOUN
cana-3376	189	28	-	-	PUNCT
cana-3376	189	29	driven	drive	VERB
cana-3376	189	30	marketing	marketing	NOUN
cana-3376	189	31	strategies	strategy	NOUN
cana-3376	189	32	in	in	ADP
cana-3376	189	33	driving	drive	VERB
cana-3376	189	34	business	business	NOUN
cana-3376	189	35	results	result	NOUN
cana-3376	189	36	.	.	PUNCT
cana-3376	190	1	lastly	lastly	ADV
cana-3376	190	2	,	,	PUNCT
cana-3376	190	3	the	the	DET
cana-3376	190	4	correlation	correlation	NOUN
cana-3376	190	5	between	between	ADP
cana-3376	190	6	innovative	innovative	ADJ
cana-3376	190	7	marketing	marketing	NOUN
cana-3376	190	8	and	and	CCONJ
cana-3376	190	9	sales	sale	NOUN
cana-3376	190	10	performance	performance	NOUN
cana-3376	190	11	is	be	AUX
cana-3376	190	12	0.487	0.487	NUM
cana-3376	190	13	,	,	PUNCT
cana-3376	190	14	demonstrating	demonstrate	VERB
cana-3376	190	15	that	that	SCONJ
cana-3376	190	16	innovative	innovative	ADJ
cana-3376	190	17	marketing	marketing	NOUN
cana-3376	190	18	approaches	approach	NOUN
cana-3376	190	19	are	be	AUX
cana-3376	190	20	strongly	strongly	ADV
cana-3376	190	21	associated	associate	VERB
cana-3376	190	22	with	with	ADP
cana-3376	190	23	improved	improved	ADJ
cana-3376	190	24	sales	sale	NOUN
cana-3376	190	25	performance	performance	NOUN
cana-3376	190	26	through	through	ADP
cana-3376	190	27	better	well	ADJ
cana-3376	190	28	customer	customer	NOUN
cana-3376	190	29	engagement	engagement	NOUN
cana-3376	190	30	and	and	CCONJ
cana-3376	190	31	satisfaction	satisfaction	NOUN
cana-3376	190	32	.	.	PUNCT
cana-3376	191	1	overall	overall	ADV
cana-3376	191	2	,	,	PUNCT
cana-3376	191	3	these	these	PRON
cana-3376	191	4	moderate	moderate	ADJ
cana-3376	191	5	to	to	ADP
cana-3376	191	6	strong	strong	ADJ
cana-3376	191	7	correlations	correlation	NOUN
cana-3376	191	8	support	support	VERB
cana-3376	191	9	the	the	DET
cana-3376	191	10	discriminant	discriminant	ADJ
cana-3376	191	11	validity	validity	NOUN
cana-3376	191	12	of	of	ADP
cana-3376	191	13	the	the	DET
cana-3376	191	14	study	study	NOUN
cana-3376	191	15	,	,	PUNCT
cana-3376	191	16	confirming	confirm	VERB
cana-3376	191	17	that	that	SCONJ
cana-3376	191	18	the	the	DET
cana-3376	191	19	constructs	construct	NOUN
cana-3376	191	20	are	be	AUX
cana-3376	191	21	distinct	distinct	ADJ
cana-3376	191	22	but	but	CCONJ
cana-3376	191	23	related	relate	VERB
cana-3376	191	24	,	,	PUNCT
cana-3376	191	25	and	and	CCONJ
cana-3376	191	26	provide	provide	VERB
cana-3376	191	27	a	a	DET
cana-3376	191	28	solid	solid	ADJ
cana-3376	191	29	foundation	foundation	NOUN
cana-3376	191	30	for	for	ADP
cana-3376	191	31	understanding	understand	VERB
cana-3376	191	32	their	their	PRON
cana-3376	191	33	impact	impact	NOUN
cana-3376	191	34	on	on	ADP
cana-3376	191	35	marketing	marketing	NOUN
cana-3376	191	36	strategies	strategy	NOUN
cana-3376	191	37	and	and	CCONJ
cana-3376	191	38	business	business	NOUN
cana-3376	191	39	outcomes	outcome	NOUN
cana-3376	191	40	.	.	PUNCT
cana-3376	192	1	communications	communication	NOUN
cana-3376	192	2	on	on	ADP
cana-3376	192	3	applied	apply	VERB
cana-3376	192	4	nonlinear	nonlinear	ADJ
cana-3376	192	5	analysis	analysis	NOUN
cana-3376	192	6	issn	issn	NOUN
cana-3376	192	7	:	:	PUNCT
cana-3376	192	8	1074	1074	NUM
cana-3376	192	9	-	-	PUNCT
cana-3376	192	10	133x	133x	NUM
cana-3376	192	11	vol	vol	NOUN
cana-3376	192	12	32	32	NUM
cana-3376	192	13	no	no	NOUN
cana-3376	192	14	.	.	PUNCT
cana-3376	193	1	7s	7	NOUN
cana-3376	193	2	(	(	PUNCT
cana-3376	193	3	2025	2025	NUM
cana-3376	193	4	)	)	PUNCT
cana-3376	193	5	189	189	NUM
cana-3376	193	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-3376	193	7	figure	figure	NOUN
cana-3376	193	8	2	2	NUM
cana-3376	193	9	:	:	PUNCT
cana-3376	193	10	examine	examine	VERB
cana-3376	193	11	discriminant	discriminant	ADJ
cana-3376	193	12	validity	validity	NOUN
cana-3376	193	13	between	between	ADP
cana-3376	193	14	constructs	construct	NOUN
cana-3376	193	15	revision	revision	NOUN
cana-3376	193	16	the	the	DET
cana-3376	193	17	revised	revise	VERB
cana-3376	193	18	measurement	measurement	NOUN
cana-3376	193	19	model	model	NOUN
cana-3376	193	20	,	,	PUNCT
cana-3376	193	21	as	as	SCONJ
cana-3376	193	22	shown	show	VERB
cana-3376	193	23	in	in	ADP
cana-3376	193	24	figure	figure	NOUN
cana-3376	193	25	2	2	NUM
cana-3376	193	26	,	,	PUNCT
cana-3376	193	27	demonstrates	demonstrate	VERB
cana-3376	193	28	significant	significant	ADJ
cana-3376	193	29	improvements	improvement	NOUN
cana-3376	193	30	in	in	ADP
cana-3376	193	31	its	its	PRON
cana-3376	193	32	fitness	fitness	NOUN
cana-3376	193	33	indices	index	NOUN
cana-3376	193	34	.	.	PUNCT
cana-3376	194	1	the	the	DET
cana-3376	194	2	root	root	NOUN
cana-3376	194	3	mean	mean	VERB
cana-3376	194	4	square	square	ADJ
cana-3376	194	5	error	error	NOUN
cana-3376	194	6	of	of	ADP
cana-3376	194	7	approximation	approximation	NOUN
cana-3376	194	8	(	(	PUNCT
cana-3376	194	9	rmsea	rmsea	NOUN
cana-3376	194	10	)	)	PUNCT
cana-3376	194	11	is	be	AUX
cana-3376	194	12	reported	report	VERB
cana-3376	194	13	at	at	ADP
cana-3376	194	14	0.070	0.070	NUM
cana-3376	194	15	,	,	PUNCT
cana-3376	194	16	indicating	indicate	VERB
cana-3376	194	17	a	a	DET
cana-3376	194	18	moderate	moderate	ADJ
cana-3376	194	19	fit	fit	NOUN
cana-3376	194	20	according	accord	VERB
cana-3376	194	21	to	to	ADP
cana-3376	194	22	conventional	conventional	ADJ
cana-3376	194	23	standards	standard	NOUN
cana-3376	194	24	(	(	PUNCT
cana-3376	194	25	hu	hu	PROPN
cana-3376	194	26	&	&	CCONJ
cana-3376	194	27	bentler	bentler	PROPN
cana-3376	194	28	,	,	PUNCT
cana-3376	194	29	1999	1999	NUM
cana-3376	194	30	)	)	PUNCT
cana-3376	194	31	.	.	PUNCT
cana-3376	195	1	the	the	DET
cana-3376	195	2	comparative	comparative	ADJ
cana-3376	195	3	fit	fit	ADJ
cana-3376	195	4	index	index	NOUN
cana-3376	195	5	(	(	PUNCT
cana-3376	195	6	cfi	cfi	PROPN
cana-3376	195	7	)	)	PUNCT
cana-3376	195	8	is	be	AUX
cana-3376	195	9	0.870	0.870	NUM
cana-3376	195	10	,	,	PUNCT
cana-3376	195	11	suggesting	suggest	VERB
cana-3376	195	12	a	a	DET
cana-3376	195	13	relatively	relatively	ADV
cana-3376	195	14	good	good	ADJ
cana-3376	195	15	fit	fit	ADJ
cana-3376	195	16	when	when	SCONJ
cana-3376	195	17	compared	compare	VERB
cana-3376	195	18	to	to	ADP
cana-3376	195	19	a	a	DET
cana-3376	195	20	null	null	ADJ
cana-3376	195	21	model	model	NOUN
cana-3376	195	22	(	(	PUNCT
cana-3376	195	23	bentler	bentler	NOUN
cana-3376	195	24	,	,	PUNCT
cana-3376	195	25	1990	1990	NUM
cana-3376	195	26	)	)	PUNCT
cana-3376	195	27	.	.	PUNCT
cana-3376	196	1	additionally	additionally	ADV
cana-3376	196	2	,	,	PUNCT
cana-3376	196	3	the	the	DET
cana-3376	196	4	parsimonious	parsimonious	ADJ
cana-3376	196	5	fit	fit	ADJ
cana-3376	196	6	index	index	NOUN
cana-3376	196	7	,	,	PUNCT
cana-3376	196	8	represented	represent	VERB
cana-3376	196	9	by	by	ADP
cana-3376	196	10	the	the	DET
cana-3376	196	11	chi	chi	NOUN
cana-3376	196	12	-	-	PUNCT
cana-3376	196	13	square	square	NOUN
cana-3376	196	14	divided	divide	VERB
cana-3376	196	15	by	by	ADP
cana-3376	196	16	degrees	degree	NOUN
cana-3376	196	17	of	of	ADP
cana-3376	196	18	freedom	freedom	NOUN
cana-3376	196	19	(	(	PUNCT
cana-3376	196	20	chisq	chisq	PROPN
cana-3376	196	21	/	/	SYM
cana-3376	196	22	df	df	PROPN
cana-3376	196	23	)	)	PUNCT
cana-3376	196	24	,	,	PUNCT
cana-3376	196	25	is	be	AUX
cana-3376	196	26	2.457	2.457	NUM
cana-3376	196	27	,	,	PUNCT
cana-3376	196	28	which	which	PRON
cana-3376	196	29	is	be	AUX
cana-3376	196	30	within	within	ADP
cana-3376	196	31	the	the	DET
cana-3376	196	32	acceptable	acceptable	ADJ
cana-3376	196	33	range	range	NOUN
cana-3376	196	34	for	for	ADP
cana-3376	196	35	model	model	NOUN
cana-3376	196	36	parsimony	parsimony	NOUN
cana-3376	196	37	(	(	PUNCT
cana-3376	196	38	kline	kline	PROPN
cana-3376	196	39	,	,	PUNCT
cana-3376	196	40	2016	2016	NUM
cana-3376	196	41	)	)	PUNCT
cana-3376	196	42	.	.	PUNCT
cana-3376	197	1	these	these	DET
cana-3376	197	2	enhancements	enhancement	NOUN
cana-3376	197	3	confirm	confirm	VERB
cana-3376	197	4	that	that	SCONJ
cana-3376	197	5	the	the	DET
cana-3376	197	6	modifications	modification	NOUN
cana-3376	197	7	to	to	ADP
cana-3376	197	8	the	the	DET
cana-3376	197	9	model	model	NOUN
cana-3376	197	10	were	be	AUX
cana-3376	197	11	effective	effective	ADJ
cana-3376	197	12	,	,	PUNCT
cana-3376	197	13	as	as	SCONJ
cana-3376	197	14	the	the	DET
cana-3376	197	15	observed	observed	ADJ
cana-3376	197	16	values	value	NOUN
cana-3376	197	17	align	align	VERB
cana-3376	197	18	closely	closely	ADV
cana-3376	197	19	with	with	ADP
cana-3376	197	20	the	the	DET
cana-3376	197	21	recommended	recommend	VERB
cana-3376	197	22	thresholds	threshold	NOUN
cana-3376	197	23	for	for	ADP
cana-3376	197	24	good	good	ADJ
cana-3376	197	25	model	model	NOUN
cana-3376	197	26	fit	fit	PROPN
cana-3376	197	27	.	.	PUNCT
cana-3376	198	1	consequently	consequently	ADV
cana-3376	198	2	,	,	PUNCT
cana-3376	198	3	no	no	DET
cana-3376	198	4	further	further	ADJ
cana-3376	198	5	changes	change	NOUN
cana-3376	198	6	are	be	AUX
cana-3376	198	7	necessary	necessary	ADJ
cana-3376	198	8	.	.	PUNCT
cana-3376	199	1	the	the	DET
cana-3376	199	2	findings	finding	NOUN
cana-3376	199	3	indicate	indicate	VERB
cana-3376	199	4	that	that	SCONJ
cana-3376	199	5	the	the	DET
cana-3376	199	6	revised	revise	VERB
cana-3376	199	7	model	model	NOUN
cana-3376	199	8	adequately	adequately	ADV
cana-3376	199	9	represents	represent	VERB
cana-3376	199	10	the	the	DET
cana-3376	199	11	data	datum	NOUN
cana-3376	199	12	,	,	PUNCT
cana-3376	199	13	meeting	meet	VERB
cana-3376	199	14	the	the	DET
cana-3376	199	15	criteria	criterion	NOUN
cana-3376	199	16	for	for	ADP
cana-3376	199	17	evaluating	evaluate	VERB
cana-3376	199	18	model	model	NOUN
cana-3376	199	19	fit	fit	ADJ
cana-3376	199	20	in	in	ADP
cana-3376	199	21	structural	structural	ADJ
cana-3376	199	22	equation	equation	NOUN
cana-3376	199	23	modeling	modeling	NOUN
cana-3376	199	24	(	(	PUNCT
cana-3376	199	25	sem	sem	NOUN
cana-3376	199	26	)	)	PUNCT
cana-3376	199	27	(	(	PUNCT
cana-3376	199	28	byrne	byrne	ADJ
cana-3376	199	29	,	,	PUNCT
cana-3376	199	30	2010	2010	NUM
cana-3376	199	31	)	)	PUNCT
cana-3376	199	32	.	.	PUNCT
cana-3376	200	1	the	the	DET
cana-3376	200	2	full	full	ADJ
cana-3376	200	3	path	path	NOUN
cana-3376	200	4	model	model	NOUN
cana-3376	200	5	,	,	PUNCT
cana-3376	200	6	shown	show	VERB
cana-3376	200	7	in	in	ADP
cana-3376	200	8	figure	figure	NOUN
cana-3376	200	9	3	3	NUM
cana-3376	200	10	,	,	PUNCT
cana-3376	200	11	reflects	reflect	VERB
cana-3376	200	12	this	this	DET
cana-3376	200	13	rigorous	rigorous	ADJ
cana-3376	200	14	evaluation	evaluation	NOUN
cana-3376	200	15	.	.	PUNCT
cana-3376	201	1	figure	figure	VERB
cana-3376	201	2	3	3	NUM
cana-3376	201	3	:	:	PUNCT
cana-3376	201	4	fit	fit	ADJ
cana-3376	201	5	indexes	index	NOUN
cana-3376	201	6	and	and	CCONJ
cana-3376	201	7	parameter	parameter	NOUN
cana-3376	201	8	estimates	estimate	NOUN
cana-3376	201	9	of	of	ADP
cana-3376	201	10	the	the	DET
cana-3376	201	11	revised	revise	VERB
cana-3376	201	12	hypothesized	hypothesized	ADJ
cana-3376	201	13	model	model	NOUN
cana-3376	201	14	after	after	ADP
cana-3376	201	15	identifying	identify	VERB
cana-3376	201	16	issues	issue	NOUN
cana-3376	201	17	with	with	ADP
cana-3376	201	18	the	the	DET
cana-3376	201	19	initial	initial	ADJ
cana-3376	201	20	hypothesized	hypothesized	ADJ
cana-3376	201	21	model	model	NOUN
cana-3376	201	22	,	,	PUNCT
cana-3376	201	23	the	the	DET
cana-3376	201	24	structural	structural	ADJ
cana-3376	201	25	model	model	NOUN
cana-3376	201	26	was	be	AUX
cana-3376	201	27	revised	revise	VERB
cana-3376	201	28	and	and	CCONJ
cana-3376	201	29	reevaluated	reevaluate	VERB
cana-3376	201	30	using	use	VERB
cana-3376	201	31	amos	amos	PROPN
cana-3376	201	32	(	(	PUNCT
cana-3376	201	33	version	version	PROPN
cana-3376	201	34	21.0	21.0	NUM
cana-3376	201	35	)	)	PUNCT
cana-3376	201	36	to	to	PART
cana-3376	201	37	address	address	VERB
cana-3376	201	38	discrepancies	discrepancy	NOUN
cana-3376	201	39	between	between	ADP
cana-3376	201	40	the	the	DET
cana-3376	201	41	sample	sample	NOUN
cana-3376	201	42	data	datum	NOUN
cana-3376	201	43	and	and	CCONJ
cana-3376	201	44	the	the	DET
cana-3376	201	45	model	model	NOUN
cana-3376	201	46	’s	’s	PART
cana-3376	201	47	implied	imply	VERB
cana-3376	201	48	covariance	covariance	NOUN
cana-3376	201	49	matrix	matrix	NOUN
cana-3376	201	50	.	.	PUNCT
cana-3376	202	1	the	the	DET
cana-3376	202	2	revisions	revision	NOUN
cana-3376	202	3	led	lead	VERB
cana-3376	202	4	to	to	ADP
cana-3376	202	5	significant	significant	ADJ
cana-3376	202	6	improvements	improvement	NOUN
cana-3376	202	7	in	in	ADP
cana-3376	202	8	several	several	ADJ
cana-3376	202	9	key	key	ADJ
cana-3376	202	10	goodness	goodness	NOUN
cana-3376	202	11	-	-	PUNCT
cana-3376	202	12	of	of	ADP
cana-3376	202	13	-	-	PUNCT
cana-3376	202	14	fit	fit	ADJ
cana-3376	202	15	indices	index	NOUN
cana-3376	202	16	,	,	PUNCT
cana-3376	202	17	including	include	VERB
cana-3376	202	18	the	the	DET
cana-3376	202	19	normed	normed	ADJ
cana-3376	202	20	chi	chi	ADJ
cana-3376	202	21	-	-	PUNCT
cana-3376	202	22	square	square	NOUN
cana-3376	202	23	(	(	PUNCT
cana-3376	202	24	cmin	cmin	NOUN
cana-3376	202	25	/	/	SYM
cana-3376	202	26	df	df	PROPN
cana-3376	202	27	)	)	PUNCT
cana-3376	202	28	,	,	PUNCT
cana-3376	202	29	root	root	NOUN
cana-3376	202	30	mean	mean	VERB
cana-3376	202	31	square	square	ADJ
cana-3376	202	32	error	error	NOUN
cana-3376	202	33	of	of	ADP
cana-3376	202	34	approximation	approximation	NOUN
cana-3376	202	35	(	(	PUNCT
cana-3376	202	36	rmsea	rmsea	NOUN
cana-3376	202	37	)	)	PUNCT
cana-3376	202	38	,	,	PUNCT
cana-3376	202	39	and	and	CCONJ
cana-3376	202	40	comparative	comparative	ADJ
cana-3376	202	41	fit	fit	ADJ
cana-3376	202	42	index	index	NOUN
cana-3376	202	43	(	(	PUNCT
cana-3376	202	44	cfi	cfi	PROPN
cana-3376	202	45	)	)	PUNCT
cana-3376	202	46	.	.	PUNCT
cana-3376	203	1	one	one	NUM
cana-3376	203	2	of	of	ADP
cana-3376	203	3	the	the	DET
cana-3376	203	4	most	most	ADV
cana-3376	203	5	notable	notable	ADJ
cana-3376	203	6	improvements	improvement	NOUN
cana-3376	203	7	communications	communication	NOUN
cana-3376	203	8	on	on	ADP
cana-3376	203	9	applied	apply	VERB
cana-3376	203	10	nonlinear	nonlinear	ADJ
cana-3376	203	11	analysis	analysis	NOUN
cana-3376	203	12	issn	issn	NOUN
cana-3376	203	13	:	:	PUNCT
cana-3376	203	14	1074	1074	NUM
cana-3376	203	15	-	-	PUNCT
cana-3376	203	16	133x	133x	NUM
cana-3376	203	17	vol	vol	NOUN
cana-3376	203	18	32	32	NUM
cana-3376	203	19	no	no	NOUN
cana-3376	203	20	.	.	PUNCT
cana-3376	204	1	7s	7	NOUN
cana-3376	204	2	(	(	PUNCT
cana-3376	204	3	2025	2025	NUM
cana-3376	204	4	)	)	PUNCT
cana-3376	204	5	190	190	NUM
cana-3376	204	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-3376	204	7	was	be	AUX
cana-3376	204	8	observed	observe	VERB
cana-3376	204	9	in	in	ADP
cana-3376	204	10	the	the	DET
cana-3376	204	11	normed	normed	ADJ
cana-3376	204	12	chi	chi	PROPN
cana-3376	204	13	-	-	PUNCT
cana-3376	204	14	square	square	NOUN
cana-3376	204	15	,	,	PUNCT
cana-3376	204	16	with	with	ADP
cana-3376	204	17	a	a	DET
cana-3376	204	18	cmin	cmin	NOUN
cana-3376	204	19	/	/	SYM
cana-3376	204	20	df	df	NOUN
cana-3376	204	21	of	of	ADP
cana-3376	204	22	2.411	2.411	NUM
cana-3376	204	23	,	,	PUNCT
cana-3376	204	24	which	which	PRON
cana-3376	204	25	is	be	AUX
cana-3376	204	26	below	below	ADP
cana-3376	204	27	the	the	DET
cana-3376	204	28	threshold	threshold	NOUN
cana-3376	204	29	of	of	ADP
cana-3376	204	30	3.0	3.0	NUM
cana-3376	204	31	commonly	commonly	ADV
cana-3376	204	32	considered	consider	VERB
cana-3376	204	33	acceptable	acceptable	ADJ
cana-3376	204	34	,	,	PUNCT
cana-3376	204	35	indicating	indicate	VERB
cana-3376	204	36	a	a	DET
cana-3376	204	37	good	good	ADJ
cana-3376	204	38	fit	fit	NOUN
cana-3376	204	39	(	(	PUNCT
cana-3376	204	40	tabachnick	tabachnick	NOUN
cana-3376	204	41	&	&	CCONJ
cana-3376	204	42	fidell	fidell	PROPN
cana-3376	204	43	,	,	PUNCT
cana-3376	204	44	2007	2007	NUM
cana-3376	204	45	)	)	PUNCT
cana-3376	204	46	.	.	PUNCT
cana-3376	205	1	this	this	PRON
cana-3376	205	2	suggests	suggest	VERB
cana-3376	205	3	that	that	SCONJ
cana-3376	205	4	the	the	DET
cana-3376	205	5	revised	revise	VERB
cana-3376	205	6	model	model	NOUN
cana-3376	205	7	better	well	ADV
cana-3376	205	8	aligns	align	VERB
cana-3376	205	9	with	with	ADP
cana-3376	205	10	the	the	DET
cana-3376	205	11	observed	observe	VERB
cana-3376	205	12	data	datum	NOUN
cana-3376	205	13	and	and	CCONJ
cana-3376	205	14	strikes	strike	VERB
cana-3376	205	15	an	an	DET
cana-3376	205	16	appropriate	appropriate	ADJ
cana-3376	205	17	balance	balance	NOUN
cana-3376	205	18	between	between	ADP
cana-3376	205	19	complexity	complexity	NOUN
cana-3376	205	20	and	and	CCONJ
cana-3376	205	21	sample	sample	NOUN
cana-3376	205	22	size	size	NOUN
cana-3376	205	23	.	.	PUNCT
cana-3376	206	1	the	the	DET
cana-3376	206	2	rmsea	rmsea	NOUN
cana-3376	206	3	for	for	ADP
cana-3376	206	4	the	the	DET
cana-3376	206	5	revised	revise	VERB
cana-3376	206	6	model	model	NOUN
cana-3376	206	7	was	be	AUX
cana-3376	206	8	0.068	0.068	NUM
cana-3376	206	9	,	,	PUNCT
cana-3376	206	10	which	which	PRON
cana-3376	206	11	is	be	AUX
cana-3376	206	12	below	below	ADP
cana-3376	206	13	the	the	DET
cana-3376	206	14	recommended	recommend	VERB
cana-3376	206	15	cut	cut	NOUN
cana-3376	206	16	-	-	PUNCT
cana-3376	206	17	off	off	NOUN
cana-3376	206	18	of	of	ADP
cana-3376	206	19	0.08	0.08	NUM
cana-3376	206	20	for	for	ADP
cana-3376	206	21	complex	complex	ADJ
cana-3376	206	22	models	model	NOUN
cana-3376	206	23	(	(	PUNCT
cana-3376	206	24	hair	hair	NOUN
cana-3376	206	25	et	et	PROPN
cana-3376	206	26	al	al	PROPN
cana-3376	206	27	.	.	PROPN
cana-3376	206	28	,	,	PUNCT
cana-3376	206	29	2010	2010	NUM
cana-3376	206	30	)	)	PUNCT
cana-3376	206	31	,	,	PUNCT
cana-3376	206	32	indicating	indicate	VERB
cana-3376	206	33	a	a	DET
cana-3376	206	34	close	close	ADJ
cana-3376	206	35	fit	fit	NOUN
cana-3376	206	36	between	between	ADP
cana-3376	206	37	the	the	DET
cana-3376	206	38	sample	sample	NOUN
cana-3376	206	39	’s	’s	PART
cana-3376	206	40	covariance	covariance	NOUN
cana-3376	206	41	matrix	matrix	NOUN
cana-3376	206	42	and	and	CCONJ
cana-3376	206	43	the	the	DET
cana-3376	206	44	model	model	NOUN
cana-3376	206	45	’s	’s	PART
cana-3376	206	46	implied	imply	VERB
cana-3376	206	47	matrix	matrix	NOUN
cana-3376	206	48	.	.	PUNCT
cana-3376	207	1	this	this	DET
cana-3376	207	2	result	result	NOUN
cana-3376	207	3	suggests	suggest	VERB
cana-3376	207	4	that	that	SCONJ
cana-3376	207	5	the	the	DET
cana-3376	207	6	revised	revise	VERB
cana-3376	207	7	model	model	NOUN
cana-3376	207	8	successfully	successfully	ADV
cana-3376	207	9	captures	capture	VERB
cana-3376	207	10	the	the	DET
cana-3376	207	11	relationships	relationship	NOUN
cana-3376	207	12	among	among	ADP
cana-3376	207	13	the	the	DET
cana-3376	207	14	variables	variable	NOUN
cana-3376	207	15	without	without	ADP
cana-3376	207	16	overfitting	overfitte	VERB
cana-3376	207	17	or	or	CCONJ
cana-3376	207	18	underfitting	underfitting	NOUN
cana-3376	207	19	.	.	PUNCT
cana-3376	208	1	furthermore	furthermore	ADV
cana-3376	208	2	,	,	PUNCT
cana-3376	208	3	the	the	DET
cana-3376	208	4	cfi	cfi	NOUN
cana-3376	208	5	for	for	ADP
cana-3376	208	6	the	the	DET
cana-3376	208	7	revised	revise	VERB
cana-3376	208	8	model	model	NOUN
cana-3376	208	9	was	be	AUX
cana-3376	208	10	0.879	0.879	NUM
cana-3376	208	11	,	,	PUNCT
cana-3376	208	12	which	which	PRON
cana-3376	208	13	,	,	PUNCT
cana-3376	208	14	while	while	SCONJ
cana-3376	208	15	still	still	ADV
cana-3376	208	16	below	below	ADP
cana-3376	208	17	the	the	DET
cana-3376	208	18	ideal	ideal	ADJ
cana-3376	208	19	benchmark	benchmark	NOUN
cana-3376	208	20	of	of	ADP
cana-3376	208	21	0.90	0.90	NUM
cana-3376	208	22	,	,	PUNCT
cana-3376	208	23	represents	represent	VERB
cana-3376	208	24	an	an	DET
cana-3376	208	25	improvement	improvement	NOUN
cana-3376	208	26	over	over	ADP
cana-3376	208	27	the	the	DET
cana-3376	208	28	initial	initial	ADJ
cana-3376	208	29	hypothesized	hypothesized	ADJ
cana-3376	208	30	model	model	NOUN
cana-3376	208	31	(	(	PUNCT
cana-3376	208	32	byrne	byrne	ADJ
cana-3376	208	33	,	,	PUNCT
cana-3376	208	34	2010	2010	NUM
cana-3376	208	35	)	)	PUNCT
cana-3376	208	36	.	.	PUNCT
cana-3376	209	1	the	the	DET
cana-3376	209	2	cfi	cfi	NOUN
cana-3376	209	3	measures	measure	VERB
cana-3376	209	4	the	the	DET
cana-3376	209	5	improvement	improvement	NOUN
cana-3376	209	6	in	in	ADP
cana-3376	209	7	fit	fit	ADJ
cana-3376	209	8	relative	relative	ADJ
cana-3376	209	9	to	to	ADP
cana-3376	209	10	a	a	DET
cana-3376	209	11	null	null	ADJ
cana-3376	209	12	model	model	NOUN
cana-3376	209	13	,	,	PUNCT
cana-3376	209	14	with	with	ADP
cana-3376	209	15	values	value	NOUN
cana-3376	209	16	closer	close	ADV
cana-3376	209	17	to	to	ADP
cana-3376	209	18	1.0	1.0	NUM
cana-3376	209	19	indicating	indicate	VERB
cana-3376	209	20	better	well	ADJ
cana-3376	209	21	fit	fit	ADJ
cana-3376	209	22	.	.	PUNCT
cana-3376	210	1	while	while	SCONJ
cana-3376	210	2	the	the	DET
cana-3376	210	3	cfi	cfi	NOUN
cana-3376	210	4	of	of	ADP
cana-3376	210	5	0.879	0.879	NUM
cana-3376	210	6	suggests	suggest	VERB
cana-3376	210	7	that	that	SCONJ
cana-3376	210	8	model	model	NOUN
cana-3376	210	9	fit	fit	NOUN
cana-3376	210	10	could	could	AUX
cana-3376	210	11	be	be	AUX
cana-3376	210	12	further	far	ADV
cana-3376	210	13	enhanced	enhance	VERB
cana-3376	210	14	,	,	PUNCT
cana-3376	210	15	it	it	PRON
cana-3376	210	16	indicates	indicate	VERB
cana-3376	210	17	that	that	SCONJ
cana-3376	210	18	the	the	DET
cana-3376	210	19	revisions	revision	NOUN
cana-3376	210	20	have	have	AUX
cana-3376	210	21	brought	bring	VERB
cana-3376	210	22	it	it	PRON
cana-3376	210	23	closer	close	ADV
cana-3376	210	24	to	to	ADP
cana-3376	210	25	an	an	DET
cana-3376	210	26	acceptable	acceptable	ADJ
cana-3376	210	27	level	level	NOUN
cana-3376	210	28	,	,	PUNCT
cana-3376	210	29	especially	especially	ADV
cana-3376	210	30	considering	consider	VERB
cana-3376	210	31	the	the	DET
cana-3376	210	32	model	model	NOUN
cana-3376	210	33	’s	’s	PART
cana-3376	210	34	complexity	complexity	NOUN
cana-3376	210	35	and	and	CCONJ
cana-3376	210	36	the	the	DET
cana-3376	210	37	large	large	ADJ
cana-3376	210	38	sample	sample	NOUN
cana-3376	210	39	size	size	NOUN
cana-3376	210	40	.	.	PUNCT
cana-3376	211	1	the	the	DET
cana-3376	211	2	chi	chi	ADJ
cana-3376	211	3	-	-	PUNCT
cana-3376	211	4	square	square	ADJ
cana-3376	211	5	statistic	statistic	NOUN
cana-3376	211	6	in	in	ADP
cana-3376	211	7	the	the	DET
cana-3376	211	8	revised	revise	VERB
cana-3376	211	9	model	model	NOUN
cana-3376	211	10	may	may	AUX
cana-3376	211	11	have	have	AUX
cana-3376	211	12	been	be	AUX
cana-3376	211	13	influenced	influence	VERB
cana-3376	211	14	by	by	ADP
cana-3376	211	15	the	the	DET
cana-3376	211	16	large	large	ADJ
cana-3376	211	17	sample	sample	NOUN
cana-3376	211	18	size	size	NOUN
cana-3376	211	19	(	(	PUNCT
cana-3376	211	20	n	n	NOUN
cana-3376	211	21	=	=	SYM
cana-3376	211	22	240	240	NUM
cana-3376	211	23	)	)	PUNCT
cana-3376	211	24	,	,	PUNCT
cana-3376	211	25	as	as	SCONJ
cana-3376	211	26	chi	chi	ADJ
cana-3376	211	27	-	-	PUNCT
cana-3376	211	28	square	square	ADJ
cana-3376	211	29	tests	test	NOUN
cana-3376	211	30	are	be	AUX
cana-3376	211	31	sensitive	sensitive	ADJ
cana-3376	211	32	to	to	ADP
cana-3376	211	33	sample	sample	NOUN
cana-3376	211	34	size	size	NOUN
cana-3376	211	35	and	and	CCONJ
cana-3376	211	36	can	can	AUX
cana-3376	211	37	result	result	VERB
cana-3376	211	38	in	in	ADP
cana-3376	211	39	significant	significant	ADJ
cana-3376	211	40	results	result	NOUN
cana-3376	211	41	even	even	ADV
cana-3376	211	42	when	when	SCONJ
cana-3376	211	43	the	the	DET
cana-3376	211	44	model	model	NOUN
cana-3376	211	45	fits	fit	VERB
cana-3376	211	46	reasonably	reasonably	ADV
cana-3376	211	47	well	well	ADV
cana-3376	211	48	(	(	PUNCT
cana-3376	211	49	byrne	byrne	ADJ
cana-3376	211	50	,	,	PUNCT
cana-3376	211	51	2010	2010	NUM
cana-3376	211	52	)	)	PUNCT
cana-3376	211	53	.	.	PUNCT
cana-3376	212	1	in	in	ADP
cana-3376	212	2	such	such	ADJ
cana-3376	212	3	cases	case	NOUN
cana-3376	212	4	,	,	PUNCT
cana-3376	212	5	researchers	researcher	NOUN
cana-3376	212	6	often	often	ADV
cana-3376	212	7	rely	rely	VERB
cana-3376	212	8	more	more	ADV
cana-3376	212	9	on	on	ADP
cana-3376	212	10	other	other	ADJ
cana-3376	212	11	indices	index	NOUN
cana-3376	212	12	,	,	PUNCT
cana-3376	212	13	such	such	ADJ
cana-3376	212	14	as	as	ADP
cana-3376	212	15	rmsea	rmsea	NOUN
cana-3376	212	16	and	and	CCONJ
cana-3376	212	17	cfi	cfi	PROPN
cana-3376	212	18	,	,	PUNCT
cana-3376	212	19	as	as	SCONJ
cana-3376	212	20	they	they	PRON
cana-3376	212	21	are	be	AUX
cana-3376	212	22	less	less	ADV
cana-3376	212	23	affected	affect	VERB
cana-3376	212	24	by	by	ADP
cana-3376	212	25	sample	sample	NOUN
cana-3376	212	26	size	size	NOUN
cana-3376	212	27	and	and	CCONJ
cana-3376	212	28	offer	offer	VERB
cana-3376	212	29	a	a	DET
cana-3376	212	30	more	more	ADV
cana-3376	212	31	nuanced	nuanced	ADJ
cana-3376	212	32	evaluation	evaluation	NOUN
cana-3376	212	33	of	of	ADP
cana-3376	212	34	model	model	NOUN
cana-3376	212	35	fit	fit	PROPN
cana-3376	212	36	.	.	PUNCT
cana-3376	213	1	the	the	DET
cana-3376	213	2	improvements	improvement	NOUN
cana-3376	213	3	in	in	ADP
cana-3376	213	4	the	the	DET
cana-3376	213	5	goodness	goodness	NOUN
cana-3376	213	6	-	-	PUNCT
cana-3376	213	7	of	of	ADP
cana-3376	213	8	-	-	PUNCT
cana-3376	213	9	fit	fit	ADJ
cana-3376	213	10	indices	index	NOUN
cana-3376	213	11	,	,	PUNCT
cana-3376	213	12	particularly	particularly	ADV
cana-3376	213	13	cmin	cmin	NOUN
cana-3376	213	14	/	/	SYM
cana-3376	213	15	df	df	PROPN
cana-3376	213	16	and	and	CCONJ
cana-3376	213	17	rmsea	rmsea	NOUN
cana-3376	213	18	,	,	PUNCT
cana-3376	213	19	suggest	suggest	VERB
cana-3376	213	20	that	that	SCONJ
cana-3376	213	21	the	the	DET
cana-3376	213	22	revisions	revision	NOUN
cana-3376	213	23	effectively	effectively	ADV
cana-3376	213	24	addressed	address	VERB
cana-3376	213	25	the	the	DET
cana-3376	213	26	discrepancies	discrepancy	NOUN
cana-3376	213	27	identified	identify	VERB
cana-3376	213	28	in	in	ADP
cana-3376	213	29	the	the	DET
cana-3376	213	30	initial	initial	ADJ
cana-3376	213	31	analysis	analysis	NOUN
cana-3376	213	32	.	.	PUNCT
cana-3376	214	1	the	the	DET
cana-3376	214	2	reduction	reduction	NOUN
cana-3376	214	3	in	in	ADP
cana-3376	214	4	the	the	DET
cana-3376	214	5	normed	normed	ADJ
cana-3376	214	6	chi	chi	ADJ
cana-3376	214	7	-	-	PUNCT
cana-3376	214	8	square	square	ADJ
cana-3376	214	9	value	value	NOUN
cana-3376	214	10	indicates	indicate	VERB
cana-3376	214	11	that	that	SCONJ
cana-3376	214	12	the	the	DET
cana-3376	214	13	revised	revise	VERB
cana-3376	214	14	model	model	NOUN
cana-3376	214	15	is	be	AUX
cana-3376	214	16	more	more	ADV
cana-3376	214	17	parsimonious	parsimonious	ADJ
cana-3376	214	18	,	,	PUNCT
cana-3376	214	19	balancing	balance	VERB
cana-3376	214	20	model	model	NOUN
cana-3376	214	21	complexity	complexity	NOUN
cana-3376	214	22	with	with	ADP
cana-3376	214	23	fit	fit	PROPN
cana-3376	214	24	.	.	PUNCT
cana-3376	215	1	parsimony	parsimony	NOUN
cana-3376	215	2	is	be	AUX
cana-3376	215	3	crucial	crucial	ADJ
cana-3376	215	4	in	in	ADP
cana-3376	215	5	model	model	NOUN
cana-3376	215	6	evaluation	evaluation	NOUN
cana-3376	215	7	,	,	PUNCT
cana-3376	215	8	as	as	SCONJ
cana-3376	215	9	overly	overly	ADV
cana-3376	215	10	complex	complex	ADJ
cana-3376	215	11	models	model	NOUN
cana-3376	215	12	can	can	AUX
cana-3376	215	13	lead	lead	VERB
cana-3376	215	14	to	to	ADP
cana-3376	215	15	overfitting	overfitte	VERB
cana-3376	215	16	,	,	PUNCT
cana-3376	215	17	where	where	SCONJ
cana-3376	215	18	the	the	DET
cana-3376	215	19	model	model	NOUN
cana-3376	215	20	fits	fit	VERB
cana-3376	215	21	the	the	DET
cana-3376	215	22	sample	sample	NOUN
cana-3376	215	23	data	datum	NOUN
cana-3376	215	24	too	too	ADV
cana-3376	215	25	closely	closely	ADV
cana-3376	215	26	and	and	CCONJ
cana-3376	215	27	fails	fail	VERB
cana-3376	215	28	to	to	PART
cana-3376	215	29	generalize	generalize	VERB
cana-3376	215	30	to	to	ADP
cana-3376	215	31	other	other	ADJ
cana-3376	215	32	samples	sample	NOUN
cana-3376	215	33	.	.	PUNCT
cana-3376	216	1	the	the	DET
cana-3376	216	2	rmsea	rmsea	NOUN
cana-3376	216	3	value	value	NOUN
cana-3376	216	4	of	of	ADP
cana-3376	216	5	0.068	0.068	NUM
cana-3376	216	6	further	far	ADV
cana-3376	216	7	supports	support	VERB
cana-3376	216	8	the	the	DET
cana-3376	216	9	adequacy	adequacy	NOUN
cana-3376	216	10	of	of	ADP
cana-3376	216	11	the	the	DET
cana-3376	216	12	model	model	NOUN
cana-3376	216	13	,	,	PUNCT
cana-3376	216	14	as	as	SCONJ
cana-3376	216	15	it	it	PRON
cana-3376	216	16	shows	show	VERB
cana-3376	216	17	that	that	SCONJ
cana-3376	216	18	the	the	DET
cana-3376	216	19	model	model	NOUN
cana-3376	216	20	closely	closely	ADV
cana-3376	216	21	approximates	approximate	VERB
cana-3376	216	22	the	the	DET
cana-3376	216	23	population	population	NOUN
cana-3376	216	24	covariance	covariance	NOUN
cana-3376	216	25	matrix	matrix	NOUN
cana-3376	216	26	.	.	PUNCT
cana-3376	217	1	this	this	DET
cana-3376	217	2	result	result	NOUN
cana-3376	217	3	is	be	AUX
cana-3376	217	4	particularly	particularly	ADV
cana-3376	217	5	important	important	ADJ
cana-3376	217	6	in	in	ADP
cana-3376	217	7	social	social	ADJ
cana-3376	217	8	science	science	NOUN
cana-3376	217	9	research	research	NOUN
cana-3376	217	10	,	,	PUNCT
cana-3376	217	11	where	where	SCONJ
cana-3376	217	12	models	model	NOUN
cana-3376	217	13	must	must	AUX
cana-3376	217	14	account	account	VERB
cana-3376	217	15	for	for	ADP
cana-3376	217	16	complex	complex	ADJ
cana-3376	217	17	relationships	relationship	NOUN
cana-3376	217	18	among	among	ADP
cana-3376	217	19	variables	variable	NOUN
cana-3376	217	20	.	.	PUNCT
cana-3376	218	1	the	the	DET
cana-3376	218	2	improvement	improvement	NOUN
cana-3376	218	3	in	in	ADP
cana-3376	218	4	rmsea	rmsea	NOUN
cana-3376	218	5	from	from	ADP
cana-3376	218	6	the	the	DET
cana-3376	218	7	initial	initial	ADJ
cana-3376	218	8	hypothesized	hypothesized	ADJ
cana-3376	218	9	model	model	NOUN
cana-3376	218	10	demonstrates	demonstrate	VERB
cana-3376	218	11	that	that	SCONJ
cana-3376	218	12	the	the	DET
cana-3376	218	13	revisions	revision	NOUN
cana-3376	218	14	reduced	reduce	VERB
cana-3376	218	15	the	the	DET
cana-3376	218	16	error	error	NOUN
cana-3376	218	17	of	of	ADP
cana-3376	218	18	approximation	approximation	NOUN
cana-3376	218	19	,	,	PUNCT
cana-3376	218	20	making	make	VERB
cana-3376	218	21	the	the	DET
cana-3376	218	22	model	model	NOUN
cana-3376	218	23	more	more	ADV
cana-3376	218	24	reflective	reflective	ADJ
cana-3376	218	25	of	of	ADP
cana-3376	218	26	the	the	DET
cana-3376	218	27	underlying	underlying	ADJ
cana-3376	218	28	data	data	NOUN
cana-3376	218	29	structure	structure	NOUN
cana-3376	218	30	.	.	PUNCT
cana-3376	219	1	the	the	DET
cana-3376	219	2	cfi	cfi	NOUN
cana-3376	219	3	of	of	ADP
cana-3376	219	4	0.879	0.879	NUM
cana-3376	219	5	,	,	PUNCT
cana-3376	219	6	though	though	SCONJ
cana-3376	219	7	slightly	slightly	ADV
cana-3376	219	8	below	below	ADP
cana-3376	219	9	the	the	DET
cana-3376	219	10	ideal	ideal	ADJ
cana-3376	219	11	threshold	threshold	NOUN
cana-3376	219	12	of	of	ADP
cana-3376	219	13	0.90	0.90	NUM
cana-3376	219	14	,	,	PUNCT
cana-3376	219	15	provides	provide	VERB
cana-3376	219	16	additional	additional	ADJ
cana-3376	219	17	evidence	evidence	NOUN
cana-3376	219	18	that	that	SCONJ
cana-3376	219	19	the	the	DET
cana-3376	219	20	revised	revise	VERB
cana-3376	219	21	model	model	NOUN
cana-3376	219	22	is	be	AUX
cana-3376	219	23	an	an	DET
cana-3376	219	24	improvement	improvement	NOUN
cana-3376	219	25	over	over	ADP
cana-3376	219	26	the	the	DET
cana-3376	219	27	initial	initial	ADJ
cana-3376	219	28	hypothesized	hypothesized	ADJ
cana-3376	219	29	model	model	NOUN
cana-3376	219	30	.	.	PUNCT
cana-3376	220	1	in	in	ADP
cana-3376	220	2	complex	complex	ADJ
cana-3376	220	3	models	model	NOUN
cana-3376	220	4	,	,	PUNCT
cana-3376	220	5	a	a	DET
cana-3376	220	6	cfi	cfi	NOUN
cana-3376	220	7	slightly	slightly	ADV
cana-3376	220	8	below	below	ADP
cana-3376	220	9	0.90	0.90	NUM
cana-3376	220	10	may	may	AUX
cana-3376	220	11	still	still	ADV
cana-3376	220	12	be	be	AUX
cana-3376	220	13	acceptable	acceptable	ADJ
cana-3376	220	14	if	if	SCONJ
cana-3376	220	15	other	other	ADJ
cana-3376	220	16	fit	fit	ADJ
cana-3376	220	17	indices	index	NOUN
cana-3376	220	18	are	be	AUX
cana-3376	220	19	within	within	ADP
cana-3376	220	20	reasonable	reasonable	ADJ
cana-3376	220	21	ranges	range	NOUN
cana-3376	220	22	(	(	PUNCT
cana-3376	220	23	hair	hair	NOUN
cana-3376	220	24	et	et	PROPN
cana-3376	220	25	al	al	PROPN
cana-3376	220	26	.	.	PROPN
cana-3376	220	27	,	,	PUNCT
cana-3376	220	28	2010	2010	NUM
cana-3376	220	29	)	)	PUNCT
cana-3376	220	30	.	.	PUNCT
cana-3376	221	1	the	the	DET
cana-3376	221	2	amos	amos	PROPN
cana-3376	221	3	output	output	PROPN
cana-3376	221	4	after	after	SCONJ
cana-3376	221	5	the	the	DET
cana-3376	221	6	revisions	revision	NOUN
cana-3376	221	7	did	do	AUX
cana-3376	221	8	not	not	PART
cana-3376	221	9	suggest	suggest	VERB
cana-3376	221	10	further	further	ADJ
cana-3376	221	11	modifications	modification	NOUN
cana-3376	221	12	,	,	PUNCT
cana-3376	221	13	indicating	indicate	VERB
cana-3376	221	14	that	that	SCONJ
cana-3376	221	15	the	the	DET
cana-3376	221	16	revised	revise	VERB
cana-3376	221	17	model	model	NOUN
cana-3376	221	18	had	have	AUX
cana-3376	221	19	reached	reach	VERB
cana-3376	221	20	a	a	DET
cana-3376	221	21	point	point	NOUN
cana-3376	221	22	of	of	ADP
cana-3376	221	23	satisfactory	satisfactory	ADJ
cana-3376	221	24	fit	fit	NOUN
cana-3376	221	25	where	where	SCONJ
cana-3376	221	26	no	no	DET
cana-3376	221	27	additional	additional	ADJ
cana-3376	221	28	adjustments	adjustment	NOUN
cana-3376	221	29	were	be	AUX
cana-3376	221	30	necessary	necessary	ADJ
cana-3376	221	31	.	.	PUNCT
cana-3376	222	1	this	this	DET
cana-3376	222	2	absence	absence	NOUN
cana-3376	222	3	of	of	ADP
cana-3376	222	4	modification	modification	NOUN
cana-3376	222	5	suggestions	suggestion	NOUN
cana-3376	222	6	implies	imply	VERB
cana-3376	222	7	model	model	NOUN
cana-3376	222	8	stability	stability	NOUN
cana-3376	222	9	,	,	PUNCT
cana-3376	222	10	suggesting	suggest	VERB
cana-3376	222	11	that	that	SCONJ
cana-3376	222	12	further	further	ADJ
cana-3376	222	13	changes	change	NOUN
cana-3376	222	14	might	might	AUX
cana-3376	222	15	lead	lead	VERB
cana-3376	222	16	to	to	ADP
cana-3376	222	17	overfitting	overfitte	VERB
cana-3376	222	18	the	the	DET
cana-3376	222	19	model	model	NOUN
cana-3376	222	20	to	to	ADP
cana-3376	222	21	the	the	DET
cana-3376	222	22	sample	sample	NOUN
cana-3376	222	23	data	datum	NOUN
cana-3376	222	24	.	.	PUNCT
cana-3376	223	1	the	the	DET
cana-3376	223	2	improvements	improvement	NOUN
cana-3376	223	3	in	in	ADP
cana-3376	223	4	model	model	NOUN
cana-3376	223	5	fit	fit	ADJ
cana-3376	223	6	indices	index	NOUN
cana-3376	223	7	following	follow	VERB
cana-3376	223	8	the	the	DET
cana-3376	223	9	revisions	revision	NOUN
cana-3376	223	10	underscore	underscore	VERB
cana-3376	223	11	the	the	DET
cana-3376	223	12	importance	importance	NOUN
cana-3376	223	13	of	of	ADP
cana-3376	223	14	iterative	iterative	NOUN
cana-3376	223	15	model	model	NOUN
cana-3376	223	16	testing	testing	NOUN
cana-3376	223	17	and	and	CCONJ
cana-3376	223	18	refinement	refinement	NOUN
cana-3376	223	19	in	in	ADP
cana-3376	223	20	structural	structural	ADJ
cana-3376	223	21	equation	equation	NOUN
cana-3376	223	22	modeling	modeling	NOUN
cana-3376	223	23	(	(	PUNCT
cana-3376	223	24	sem	sem	NOUN
cana-3376	223	25	)	)	PUNCT
cana-3376	223	26	.	.	PUNCT
cana-3376	224	1	this	this	DET
cana-3376	224	2	iterative	iterative	NOUN
cana-3376	224	3	process	process	NOUN
cana-3376	224	4	is	be	AUX
cana-3376	224	5	essential	essential	ADJ
cana-3376	224	6	to	to	PART
cana-3376	224	7	ensure	ensure	VERB
cana-3376	224	8	that	that	SCONJ
cana-3376	224	9	the	the	DET
cana-3376	224	10	final	final	ADJ
cana-3376	224	11	model	model	NOUN
cana-3376	224	12	is	be	AUX
cana-3376	224	13	both	both	PRON
cana-3376	224	14	statistically	statistically	ADV
cana-3376	224	15	robust	robust	ADJ
cana-3376	224	16	and	and	CCONJ
cana-3376	224	17	theoretically	theoretically	ADV
cana-3376	224	18	sound	sound	ADJ
cana-3376	224	19	.	.	PUNCT
cana-3376	225	1	hypothesis	hypothesis	NOUN
cana-3376	225	2	testing	testing	NOUN
cana-3376	225	3	,	,	PUNCT
cana-3376	225	4	an	an	DET
cana-3376	225	5	integral	integral	ADJ
cana-3376	225	6	part	part	NOUN
cana-3376	225	7	of	of	ADP
cana-3376	225	8	statistical	statistical	ADJ
cana-3376	225	9	analysis	analysis	NOUN
cana-3376	225	10	,	,	PUNCT
cana-3376	225	11	was	be	AUX
cana-3376	225	12	conducted	conduct	VERB
cana-3376	225	13	using	use	VERB
cana-3376	225	14	maximum	maximum	ADJ
cana-3376	225	15	likelihood	likelihood	NOUN
cana-3376	225	16	estimates	estimate	NOUN
cana-3376	225	17	(	(	PUNCT
cana-3376	225	18	mle	mle	PROPN
cana-3376	225	19	)	)	PUNCT
cana-3376	225	20	in	in	ADP
cana-3376	225	21	sem	sem	NOUN
cana-3376	225	22	to	to	PART
cana-3376	225	23	evaluate	evaluate	VERB
cana-3376	225	24	the	the	DET
cana-3376	225	25	relationships	relationship	NOUN
cana-3376	225	26	among	among	ADP
cana-3376	225	27	the	the	DET
cana-3376	225	28	constructs	construct	NOUN
cana-3376	225	29	of	of	ADP
cana-3376	225	30	digital	digital	ADJ
cana-3376	225	31	marketing	marketing	NOUN
cana-3376	225	32	(	(	PUNCT
cana-3376	225	33	dm	dm	NOUN
cana-3376	225	34	)	)	PUNCT
cana-3376	225	35	,	,	PUNCT
cana-3376	225	36	artificial	artificial	ADJ
cana-3376	225	37	intelligence	intelligence	NOUN
cana-3376	225	38	(	(	PUNCT
cana-3376	225	39	ai	ai	NOUN
cana-3376	225	40	)	)	PUNCT
cana-3376	225	41	,	,	PUNCT
cana-3376	225	42	innovative	innovative	ADJ
cana-3376	225	43	marketing	marketing	NOUN
cana-3376	225	44	(	(	PUNCT
cana-3376	225	45	i	i	NOUN
cana-3376	225	46	m	m	PROPN
cana-3376	225	47	)	)	PUNCT
cana-3376	225	48	,	,	PUNCT
cana-3376	225	49	and	and	CCONJ
cana-3376	225	50	sales	sale	NOUN
cana-3376	225	51	performance	performance	NOUN
cana-3376	225	52	(	(	PUNCT
cana-3376	225	53	sp	sp	NOUN
cana-3376	225	54	)	)	PUNCT
cana-3376	225	55	.	.	PUNCT
cana-3376	226	1	the	the	DET
cana-3376	226	2	results	result	VERB
cana-3376	226	3	communications	communication	NOUN
cana-3376	226	4	on	on	ADP
cana-3376	226	5	applied	apply	VERB
cana-3376	226	6	nonlinear	nonlinear	ADJ
cana-3376	226	7	analysis	analysis	NOUN
cana-3376	226	8	issn	issn	NOUN
cana-3376	226	9	:	:	PUNCT
cana-3376	226	10	1074	1074	NUM
cana-3376	226	11	-	-	PUNCT
cana-3376	226	12	133x	133x	NUM
cana-3376	226	13	vol	vol	NOUN
cana-3376	226	14	32	32	NUM
cana-3376	226	15	no	no	NOUN
cana-3376	226	16	.	.	PUNCT
cana-3376	227	1	7s	7	NOUN
cana-3376	227	2	(	(	PUNCT
cana-3376	227	3	2025	2025	NUM
cana-3376	227	4	)	)	PUNCT
cana-3376	227	5	191	191	NUM
cana-3376	227	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-3376	227	7	of	of	ADP
cana-3376	227	8	these	these	DET
cana-3376	227	9	tests	test	NOUN
cana-3376	227	10	,	,	PUNCT
cana-3376	227	11	provide	provide	VERB
cana-3376	227	12	estimates	estimate	NOUN
cana-3376	227	13	,	,	PUNCT
cana-3376	227	14	standard	standard	ADJ
cana-3376	227	15	errors	error	NOUN
cana-3376	227	16	,	,	PUNCT
cana-3376	227	17	critical	critical	ADJ
cana-3376	227	18	ratios	ratio	NOUN
cana-3376	227	19	,	,	PUNCT
cana-3376	227	20	and	and	CCONJ
cana-3376	227	21	p	p	X
cana-3376	227	22	-	-	PUNCT
cana-3376	227	23	values	value	NOUN
cana-3376	227	24	for	for	ADP
cana-3376	227	25	each	each	DET
cana-3376	227	26	hypothesized	hypothesize	VERB
cana-3376	227	27	relationship	relationship	NOUN
cana-3376	227	28	.	.	PUNCT
cana-3376	228	1	the	the	DET
cana-3376	228	2	first	first	ADJ
cana-3376	228	3	hypothesis	hypothesis	NOUN
cana-3376	228	4	,	,	PUNCT
cana-3376	228	5	testing	test	VERB
cana-3376	228	6	whether	whether	SCONJ
cana-3376	228	7	digital	digital	ADJ
cana-3376	228	8	marketing	marketing	NOUN
cana-3376	228	9	significantly	significantly	ADV
cana-3376	228	10	impacts	impact	VERB
cana-3376	228	11	innovative	innovative	ADJ
cana-3376	228	12	marketing	marketing	NOUN
cana-3376	228	13	,	,	PUNCT
cana-3376	228	14	yielded	yield	VERB
cana-3376	228	15	an	an	DET
cana-3376	228	16	estimate	estimate	NOUN
cana-3376	228	17	of	of	ADP
cana-3376	228	18	0.440	0.440	NUM
cana-3376	228	19	,	,	PUNCT
cana-3376	228	20	a	a	DET
cana-3376	228	21	standard	standard	ADJ
cana-3376	228	22	error	error	NOUN
cana-3376	228	23	of	of	ADP
cana-3376	228	24	0.119	0.119	NUM
cana-3376	228	25	,	,	PUNCT
cana-3376	228	26	and	and	CCONJ
cana-3376	228	27	a	a	DET
cana-3376	228	28	critical	critical	ADJ
cana-3376	228	29	ratio	ratio	NOUN
cana-3376	228	30	of	of	ADP
cana-3376	228	31	3.713	3.713	NUM
cana-3376	228	32	(	(	PUNCT
cana-3376	228	33	p	p	X
cana-3376	228	34	<	<	X
cana-3376	228	35	0.001	0.001	NUM
cana-3376	228	36	)	)	PUNCT
cana-3376	228	37	,	,	PUNCT
cana-3376	228	38	indicating	indicate	VERB
cana-3376	228	39	a	a	DET
cana-3376	228	40	positive	positive	ADJ
cana-3376	228	41	influence	influence	NOUN
cana-3376	228	42	of	of	ADP
cana-3376	228	43	dm	dm	PROPN
cana-3376	228	44	on	on	ADP
cana-3376	228	45	i	i	PRON
cana-3376	228	46	m.	m.	NOUN
cana-3376	228	47	the	the	DET
cana-3376	228	48	second	second	ADJ
cana-3376	228	49	hypothesis	hypothesis	NOUN
cana-3376	228	50	,	,	PUNCT
cana-3376	228	51	examining	examine	VERB
cana-3376	228	52	the	the	DET
cana-3376	228	53	effect	effect	NOUN
cana-3376	228	54	of	of	ADP
cana-3376	228	55	ai	ai	VERB
cana-3376	228	56	on	on	ADP
cana-3376	228	57	innovative	innovative	ADJ
cana-3376	228	58	marketing	marketing	NOUN
cana-3376	228	59	,	,	PUNCT
cana-3376	228	60	produced	produce	VERB
cana-3376	228	61	an	an	DET
cana-3376	228	62	estimate	estimate	NOUN
cana-3376	228	63	of	of	ADP
cana-3376	228	64	0.468	0.468	NUM
cana-3376	228	65	,	,	PUNCT
cana-3376	228	66	a	a	DET
cana-3376	228	67	standard	standard	ADJ
cana-3376	228	68	error	error	NOUN
cana-3376	228	69	of	of	ADP
cana-3376	228	70	0.084	0.084	NUM
cana-3376	228	71	,	,	PUNCT
cana-3376	228	72	and	and	CCONJ
cana-3376	228	73	a	a	DET
cana-3376	228	74	critical	critical	ADJ
cana-3376	228	75	ratio	ratio	NOUN
cana-3376	228	76	of	of	ADP
cana-3376	228	77	5.603	5.603	NUM
cana-3376	228	78	(	(	PUNCT
cana-3376	228	79	p	p	X
cana-3376	228	80	<	<	X
cana-3376	228	81	0.001	0.001	NUM
cana-3376	228	82	)	)	PUNCT
cana-3376	228	83	,	,	PUNCT
cana-3376	228	84	suggesting	suggest	VERB
cana-3376	228	85	that	that	SCONJ
cana-3376	228	86	ai	ai	AUX
cana-3376	228	87	significantly	significantly	ADV
cana-3376	228	88	enhances	enhance	VERB
cana-3376	228	89	innovative	innovative	ADJ
cana-3376	228	90	marketing	marketing	NOUN
cana-3376	228	91	strategies	strategy	NOUN
cana-3376	228	92	.	.	PUNCT
cana-3376	229	1	the	the	DET
cana-3376	229	2	third	third	ADJ
cana-3376	229	3	hypothesis	hypothesis	NOUN
cana-3376	229	4	,	,	PUNCT
cana-3376	229	5	focusing	focus	VERB
cana-3376	229	6	on	on	ADP
cana-3376	229	7	the	the	DET
cana-3376	229	8	impact	impact	NOUN
cana-3376	229	9	of	of	ADP
cana-3376	229	10	innovative	innovative	ADJ
cana-3376	229	11	marketing	marketing	NOUN
cana-3376	229	12	on	on	ADP
cana-3376	229	13	sales	sale	NOUN
cana-3376	229	14	performance	performance	NOUN
cana-3376	229	15	,	,	PUNCT
cana-3376	229	16	provided	provide	VERB
cana-3376	229	17	an	an	DET
cana-3376	229	18	estimate	estimate	NOUN
cana-3376	229	19	of	of	ADP
cana-3376	229	20	0.286	0.286	NUM
cana-3376	229	21	,	,	PUNCT
cana-3376	229	22	a	a	DET
cana-3376	229	23	standard	standard	ADJ
cana-3376	229	24	error	error	NOUN
cana-3376	229	25	of	of	ADP
cana-3376	229	26	0.075	0.075	NUM
cana-3376	229	27	,	,	PUNCT
cana-3376	229	28	and	and	CCONJ
cana-3376	229	29	a	a	DET
cana-3376	229	30	critical	critical	ADJ
cana-3376	229	31	ratio	ratio	NOUN
cana-3376	229	32	of	of	ADP
cana-3376	229	33	3.823	3.823	NUM
cana-3376	229	34	(	(	PUNCT
cana-3376	229	35	p	p	X
cana-3376	229	36	<	<	X
cana-3376	229	37	0.001	0.001	NUM
cana-3376	229	38	)	)	PUNCT
cana-3376	229	39	,	,	PUNCT
cana-3376	229	40	supporting	support	VERB
cana-3376	229	41	the	the	DET
cana-3376	229	42	idea	idea	NOUN
cana-3376	229	43	that	that	SCONJ
cana-3376	229	44	innovative	innovative	ADJ
cana-3376	229	45	marketing	marketing	NOUN
cana-3376	229	46	practices	practice	NOUN
cana-3376	229	47	contribute	contribute	VERB
cana-3376	229	48	to	to	ADP
cana-3376	229	49	improved	improve	VERB
cana-3376	229	50	sales	sale	NOUN
cana-3376	229	51	performance	performance	NOUN
cana-3376	229	52	.	.	PUNCT
cana-3376	230	1	the	the	DET
cana-3376	230	2	fourth	fourth	ADJ
cana-3376	230	3	hypothesis	hypothesis	NOUN
cana-3376	230	4	tested	test	VERB
cana-3376	230	5	the	the	DET
cana-3376	230	6	direct	direct	ADJ
cana-3376	230	7	effect	effect	NOUN
cana-3376	230	8	of	of	ADP
cana-3376	230	9	digital	digital	ADJ
cana-3376	230	10	marketing	marketing	NOUN
cana-3376	230	11	on	on	ADP
cana-3376	230	12	sales	sale	NOUN
cana-3376	230	13	performance	performance	NOUN
cana-3376	230	14	,	,	PUNCT
cana-3376	230	15	yielding	yield	VERB
cana-3376	230	16	an	an	DET
cana-3376	230	17	estimate	estimate	NOUN
cana-3376	230	18	of	of	ADP
cana-3376	230	19	0.176	0.176	NUM
cana-3376	230	20	(	(	PUNCT
cana-3376	230	21	p	p	X
cana-3376	230	22	=	=	NOUN
cana-3376	230	23	0.067	0.067	NUM
cana-3376	230	24	)	)	PUNCT
cana-3376	230	25	,	,	PUNCT
cana-3376	230	26	which	which	PRON
cana-3376	230	27	indicates	indicate	VERB
cana-3376	230	28	a	a	DET
cana-3376	230	29	marginally	marginally	ADV
cana-3376	230	30	non	non	ADJ
cana-3376	230	31	-	-	ADJ
cana-3376	230	32	significant	significant	ADJ
cana-3376	230	33	relationship	relationship	NOUN
cana-3376	230	34	.	.	PUNCT
cana-3376	231	1	similarly	similarly	ADV
cana-3376	231	2	,	,	PUNCT
cana-3376	231	3	the	the	DET
cana-3376	231	4	fifth	fifth	ADJ
cana-3376	231	5	hypothesis	hypothesis	NOUN
cana-3376	231	6	examined	examine	VERB
cana-3376	231	7	ai	ai	VERB
cana-3376	231	8	’s	’s	ADV
cana-3376	231	9	direct	direct	ADJ
cana-3376	231	10	influence	influence	NOUN
cana-3376	231	11	on	on	ADP
cana-3376	231	12	sales	sale	NOUN
cana-3376	231	13	performance	performance	NOUN
cana-3376	231	14	,	,	PUNCT
cana-3376	231	15	yielding	yield	VERB
cana-3376	231	16	an	an	DET
cana-3376	231	17	estimate	estimate	NOUN
cana-3376	231	18	of	of	ADP
cana-3376	231	19	0.129	0.129	NUM
cana-3376	231	20	(	(	PUNCT
cana-3376	231	21	p	p	X
cana-3376	231	22	=	=	NOUN
cana-3376	231	23	0.065	0.065	NUM
cana-3376	231	24	)	)	PUNCT
cana-3376	231	25	,	,	PUNCT
cana-3376	231	26	suggesting	suggest	VERB
cana-3376	231	27	a	a	DET
cana-3376	231	28	modest	modest	ADJ
cana-3376	231	29	effect	effect	NOUN
cana-3376	231	30	.	.	PUNCT
cana-3376	232	1	finally	finally	ADV
cana-3376	232	2	,	,	PUNCT
cana-3376	232	3	the	the	DET
cana-3376	232	4	study	study	NOUN
cana-3376	232	5	tested	test	VERB
cana-3376	232	6	the	the	DET
cana-3376	232	7	correlation	correlation	NOUN
cana-3376	232	8	between	between	ADP
cana-3376	232	9	digital	digital	ADJ
cana-3376	232	10	marketing	marketing	NOUN
cana-3376	232	11	and	and	CCONJ
cana-3376	232	12	artificial	artificial	ADJ
cana-3376	232	13	intelligence	intelligence	NOUN
cana-3376	232	14	,	,	PUNCT
cana-3376	232	15	which	which	PRON
cana-3376	232	16	returned	return	VERB
cana-3376	232	17	an	an	DET
cana-3376	232	18	estimate	estimate	NOUN
cana-3376	232	19	of	of	ADP
cana-3376	232	20	0.045	0.045	NUM
cana-3376	232	21	(	(	PUNCT
cana-3376	232	22	p	p	X
cana-3376	232	23	=	=	NOUN
cana-3376	232	24	0.002	0.002	NUM
cana-3376	232	25	)	)	PUNCT
cana-3376	232	26	,	,	PUNCT
cana-3376	232	27	indicating	indicate	VERB
cana-3376	232	28	a	a	DET
cana-3376	232	29	significant	significant	ADJ
cana-3376	232	30	and	and	CCONJ
cana-3376	232	31	moderate	moderate	ADJ
cana-3376	232	32	positive	positive	ADJ
cana-3376	232	33	relationship	relationship	NOUN
cana-3376	232	34	between	between	ADP
cana-3376	232	35	these	these	DET
cana-3376	232	36	two	two	NUM
cana-3376	232	37	constructs	construct	NOUN
cana-3376	232	38	.	.	PUNCT
cana-3376	233	1	the	the	DET
cana-3376	233	2	hypothesis	hypothesis	NOUN
cana-3376	233	3	testing	testing	NOUN
cana-3376	233	4	results	result	NOUN
cana-3376	233	5	reveal	reveal	VERB
cana-3376	233	6	that	that	SCONJ
cana-3376	233	7	both	both	CCONJ
cana-3376	233	8	digital	digital	ADJ
cana-3376	233	9	marketing	marketing	NOUN
cana-3376	233	10	and	and	CCONJ
cana-3376	233	11	artificial	artificial	ADJ
cana-3376	233	12	intelligence	intelligence	NOUN
cana-3376	233	13	positively	positively	ADV
cana-3376	233	14	impact	impact	VERB
cana-3376	233	15	innovative	innovative	ADJ
cana-3376	233	16	marketing	marketing	NOUN
cana-3376	233	17	,	,	PUNCT
cana-3376	233	18	suggesting	suggest	VERB
cana-3376	233	19	that	that	SCONJ
cana-3376	233	20	organizations	organization	NOUN
cana-3376	233	21	leveraging	leverage	VERB
cana-3376	233	22	these	these	DET
cana-3376	233	23	technologies	technology	NOUN
cana-3376	233	24	are	be	AUX
cana-3376	233	25	better	well	ADV
cana-3376	233	26	positioned	position	VERB
cana-3376	233	27	to	to	PART
cana-3376	233	28	implement	implement	VERB
cana-3376	233	29	innovative	innovative	ADJ
cana-3376	233	30	marketing	marketing	NOUN
cana-3376	233	31	strategies	strategy	NOUN
cana-3376	233	32	.	.	PUNCT
cana-3376	234	1	additionally	additionally	ADV
cana-3376	234	2	,	,	PUNCT
cana-3376	234	3	innovative	innovative	ADJ
cana-3376	234	4	marketing	marketing	NOUN
cana-3376	234	5	significantly	significantly	ADV
cana-3376	234	6	affects	affect	VERB
cana-3376	234	7	sales	sale	NOUN
cana-3376	234	8	performance	performance	NOUN
cana-3376	234	9	,	,	PUNCT
cana-3376	234	10	indicating	indicate	VERB
cana-3376	234	11	that	that	SCONJ
cana-3376	234	12	creative	creative	ADJ
cana-3376	234	13	marketing	marketing	NOUN
cana-3376	234	14	approaches	approach	NOUN
cana-3376	234	15	enhance	enhance	VERB
cana-3376	234	16	sales	sale	NOUN
cana-3376	234	17	outcomes	outcome	NOUN
cana-3376	234	18	,	,	PUNCT
cana-3376	234	19	aligning	align	VERB
cana-3376	234	20	with	with	ADP
cana-3376	234	21	existing	exist	VERB
cana-3376	234	22	literature	literature	NOUN
cana-3376	234	23	on	on	ADP
cana-3376	234	24	the	the	DET
cana-3376	234	25	competitive	competitive	ADJ
cana-3376	234	26	advantages	advantage	NOUN
cana-3376	234	27	of	of	ADP
cana-3376	234	28	innovation	innovation	NOUN
cana-3376	234	29	(	(	PUNCT
cana-3376	234	30	anderson	anderson	PROPN
cana-3376	234	31	&	&	CCONJ
cana-3376	234	32	gerbing	gerbing	PROPN
cana-3376	234	33	,	,	PUNCT
cana-3376	234	34	1988	1988	NUM
cana-3376	234	35	;	;	PUNCT
cana-3376	234	36	byrne	byrne	VERB
cana-3376	234	37	,	,	PUNCT
cana-3376	234	38	2010	2010	NUM
cana-3376	234	39	)	)	PUNCT
cana-3376	234	40	.	.	PUNCT
cana-3376	235	1	however	however	ADV
cana-3376	235	2	,	,	PUNCT
cana-3376	235	3	the	the	DET
cana-3376	235	4	direct	direct	ADJ
cana-3376	235	5	effects	effect	NOUN
cana-3376	235	6	of	of	ADP
cana-3376	235	7	digital	digital	ADJ
cana-3376	235	8	marketing	marketing	NOUN
cana-3376	235	9	and	and	CCONJ
cana-3376	235	10	ai	ai	VERB
cana-3376	235	11	on	on	ADP
cana-3376	235	12	sales	sale	NOUN
cana-3376	235	13	performance	performance	NOUN
cana-3376	235	14	were	be	AUX
cana-3376	235	15	not	not	PART
cana-3376	235	16	statistically	statistically	ADV
cana-3376	235	17	significant	significant	ADJ
cana-3376	235	18	,	,	PUNCT
cana-3376	235	19	suggesting	suggest	VERB
cana-3376	235	20	that	that	SCONJ
cana-3376	235	21	their	their	PRON
cana-3376	235	22	impact	impact	NOUN
cana-3376	235	23	on	on	ADP
cana-3376	235	24	sales	sale	NOUN
cana-3376	235	25	is	be	AUX
cana-3376	235	26	more	more	ADV
cana-3376	235	27	indirect	indirect	ADJ
cana-3376	235	28	,	,	PUNCT
cana-3376	235	29	operating	operate	VERB
cana-3376	235	30	through	through	ADP
cana-3376	235	31	the	the	DET
cana-3376	235	32	enhancement	enhancement	NOUN
cana-3376	235	33	of	of	ADP
cana-3376	235	34	innovative	innovative	ADJ
cana-3376	235	35	marketing	marketing	NOUN
cana-3376	235	36	.	.	PUNCT
cana-3376	236	1	the	the	DET
cana-3376	236	2	significant	significant	ADJ
cana-3376	236	3	correlation	correlation	NOUN
cana-3376	236	4	between	between	ADP
cana-3376	236	5	digital	digital	ADJ
cana-3376	236	6	marketing	marketing	NOUN
cana-3376	236	7	and	and	CCONJ
cana-3376	236	8	ai	ai	PROPN
cana-3376	236	9	highlights	highlight	NOUN
cana-3376	236	10	their	their	PRON
cana-3376	236	11	complementary	complementary	ADJ
cana-3376	236	12	roles	role	NOUN
cana-3376	236	13	,	,	PUNCT
cana-3376	236	14	as	as	SCONJ
cana-3376	236	15	organizations	organization	NOUN
cana-3376	236	16	skilled	skille	VERB
cana-3376	236	17	in	in	ADP
cana-3376	236	18	digital	digital	ADJ
cana-3376	236	19	marketing	marketing	NOUN
cana-3376	236	20	are	be	AUX
cana-3376	236	21	likely	likely	ADJ
cana-3376	236	22	to	to	PART
cana-3376	236	23	adopt	adopt	VERB
cana-3376	236	24	ai	ai	VERB
cana-3376	236	25	tools	tool	NOUN
cana-3376	236	26	,	,	PUNCT
cana-3376	236	27	thereby	thereby	ADV
cana-3376	236	28	improving	improve	VERB
cana-3376	236	29	overall	overall	ADJ
cana-3376	236	30	marketing	marketing	NOUN
cana-3376	236	31	effectiveness	effectiveness	NOUN
cana-3376	236	32	.	.	PUNCT
cana-3376	237	1	the	the	DET
cana-3376	237	2	main	main	ADJ
cana-3376	237	3	findings	finding	NOUN
cana-3376	237	4	of	of	ADP
cana-3376	237	5	the	the	DET
cana-3376	237	6	study	study	NOUN
cana-3376	237	7	are	be	AUX
cana-3376	237	8	confirming	confirm	VERB
cana-3376	237	9	that	that	SCONJ
cana-3376	237	10	digital	digital	ADJ
cana-3376	237	11	marketing	marketing	NOUN
cana-3376	237	12	and	and	CCONJ
cana-3376	237	13	artificial	artificial	ADJ
cana-3376	237	14	intelligence	intelligence	NOUN
cana-3376	237	15	significantly	significantly	ADV
cana-3376	237	16	influence	influence	VERB
cana-3376	237	17	innovative	innovative	ADJ
cana-3376	237	18	marketing	marketing	NOUN
cana-3376	237	19	,	,	PUNCT
cana-3376	237	20	while	while	SCONJ
cana-3376	237	21	the	the	DET
cana-3376	237	22	direct	direct	ADJ
cana-3376	237	23	influence	influence	NOUN
cana-3376	237	24	of	of	ADP
cana-3376	237	25	these	these	DET
cana-3376	237	26	factors	factor	NOUN
cana-3376	237	27	on	on	ADP
cana-3376	237	28	sales	sale	NOUN
cana-3376	237	29	performance	performance	NOUN
cana-3376	237	30	was	be	AUX
cana-3376	237	31	not	not	PART
cana-3376	237	32	supported	support	VERB
cana-3376	237	33	.	.	PUNCT
cana-3376	238	1	furthermore	furthermore	ADV
cana-3376	238	2	,	,	PUNCT
cana-3376	238	3	the	the	DET
cana-3376	238	4	study	study	NOUN
cana-3376	238	5	identified	identify	VERB
cana-3376	238	6	a	a	DET
cana-3376	238	7	significant	significant	ADJ
cana-3376	238	8	reciprocal	reciprocal	ADJ
cana-3376	238	9	relationship	relationship	NOUN
cana-3376	238	10	between	between	ADP
cana-3376	238	11	digital	digital	ADJ
cana-3376	238	12	marketing	marketing	NOUN
cana-3376	238	13	and	and	CCONJ
cana-3376	238	14	ai	ai	VERB
cana-3376	238	15	,	,	PUNCT
cana-3376	238	16	underlining	underline	VERB
cana-3376	238	17	their	their	PRON
cana-3376	238	18	complementary	complementary	ADJ
cana-3376	238	19	roles	role	NOUN
cana-3376	238	20	in	in	ADP
cana-3376	238	21	driving	drive	VERB
cana-3376	238	22	business	business	NOUN
cana-3376	238	23	outcomes	outcome	NOUN
cana-3376	238	24	.	.	PUNCT
cana-3376	239	1	these	these	DET
cana-3376	239	2	findings	finding	NOUN
cana-3376	239	3	underscore	underscore	VERB
cana-3376	239	4	the	the	DET
cana-3376	239	5	importance	importance	NOUN
cana-3376	239	6	of	of	ADP
cana-3376	239	7	integrating	integrate	VERB
cana-3376	239	8	digital	digital	ADJ
cana-3376	239	9	and	and	CCONJ
cana-3376	239	10	ai	ai	VERB
cana-3376	239	11	technologies	technology	NOUN
cana-3376	239	12	into	into	ADP
cana-3376	239	13	marketing	marketing	NOUN
cana-3376	239	14	strategies	strategy	NOUN
cana-3376	239	15	to	to	PART
cana-3376	239	16	foster	foster	VERB
cana-3376	239	17	innovation	innovation	NOUN
cana-3376	239	18	and	and	CCONJ
cana-3376	239	19	improve	improve	VERB
cana-3376	239	20	sales	sale	NOUN
cana-3376	239	21	performance	performance	NOUN
cana-3376	239	22	,	,	PUNCT
cana-3376	239	23	particularly	particularly	ADV
cana-3376	239	24	within	within	ADP
cana-3376	239	25	the	the	DET
cana-3376	239	26	context	context	NOUN
cana-3376	239	27	of	of	ADP
cana-3376	239	28	the	the	DET
cana-3376	239	29	chinese	chinese	ADJ
cana-3376	239	30	media	medium	NOUN
cana-3376	239	31	industry	industry	NOUN
cana-3376	239	32	.	.	PUNCT
cana-3376	240	1	conclusion	conclusion	NOUN
cana-3376	240	2	and	and	CCONJ
cana-3376	240	3	implications	implication	NOUN
cana-3376	240	4	this	this	DET
cana-3376	240	5	study	study	NOUN
cana-3376	240	6	investigates	investigate	VERB
cana-3376	240	7	the	the	DET
cana-3376	240	8	role	role	NOUN
cana-3376	240	9	of	of	ADP
cana-3376	240	10	digital	digital	ADJ
cana-3376	240	11	marketing	marketing	NOUN
cana-3376	240	12	and	and	CCONJ
cana-3376	240	13	artificial	artificial	ADJ
cana-3376	240	14	intelligence	intelligence	NOUN
cana-3376	240	15	(	(	PUNCT
cana-3376	240	16	ai	ai	NOUN
cana-3376	240	17	)	)	PUNCT
cana-3376	240	18	in	in	ADP
cana-3376	240	19	enhancing	enhance	VERB
cana-3376	240	20	sales	sale	NOUN
cana-3376	240	21	performance	performance	NOUN
cana-3376	240	22	within	within	ADP
cana-3376	240	23	the	the	DET
cana-3376	240	24	media	media	NOUN
cana-3376	240	25	industry	industry	NOUN
cana-3376	240	26	in	in	ADP
cana-3376	240	27	henan	henan	PROPN
cana-3376	240	28	province	province	PROPN
cana-3376	240	29	,	,	PUNCT
cana-3376	240	30	china	china	PROPN
cana-3376	240	31	.	.	PUNCT
cana-3376	241	1	in	in	ADP
cana-3376	241	2	the	the	DET
cana-3376	241	3	context	context	NOUN
cana-3376	241	4	of	of	ADP
cana-3376	241	5	the	the	DET
cana-3376	241	6	increasing	increase	VERB
cana-3376	241	7	digitalization	digitalization	NOUN
cana-3376	241	8	of	of	ADP
cana-3376	241	9	the	the	DET
cana-3376	241	10	industry	industry	NOUN
cana-3376	241	11	,	,	PUNCT
cana-3376	241	12	digital	digital	ADJ
cana-3376	241	13	marketing	marketing	NOUN
cana-3376	241	14	and	and	CCONJ
cana-3376	241	15	ai	ai	VERB
cana-3376	241	16	have	have	AUX
cana-3376	241	17	become	become	VERB
cana-3376	241	18	essential	essential	ADJ
cana-3376	241	19	tools	tool	NOUN
cana-3376	241	20	for	for	ADP
cana-3376	241	21	media	medium	NOUN
cana-3376	241	22	organizations	organization	NOUN
cana-3376	241	23	seeking	seek	VERB
cana-3376	241	24	to	to	PART
cana-3376	241	25	maintain	maintain	VERB
cana-3376	241	26	a	a	DET
cana-3376	241	27	competitive	competitive	ADJ
cana-3376	241	28	advantage	advantage	NOUN
cana-3376	241	29	.	.	PUNCT
cana-3376	242	1	the	the	DET
cana-3376	242	2	study	study	NOUN
cana-3376	242	3	explores	explore	VERB
cana-3376	242	4	three	three	NUM
cana-3376	242	5	key	key	ADJ
cana-3376	242	6	aspects	aspect	NOUN
cana-3376	242	7	:	:	PUNCT
cana-3376	242	8	how	how	SCONJ
cana-3376	242	9	digital	digital	ADJ
cana-3376	242	10	marketing	marketing	NOUN
cana-3376	242	11	and	and	CCONJ
cana-3376	242	12	ai	ai	VERB
cana-3376	242	13	improve	improve	VERB
cana-3376	242	14	sales	sale	NOUN
cana-3376	242	15	performance	performance	NOUN
cana-3376	242	16	,	,	PUNCT
cana-3376	242	17	employee	employee	NOUN
cana-3376	242	18	perspectives	perspective	NOUN
cana-3376	242	19	on	on	ADP
cana-3376	242	20	these	these	DET
cana-3376	242	21	technologies	technology	NOUN
cana-3376	242	22	,	,	PUNCT
cana-3376	242	23	and	and	CCONJ
cana-3376	242	24	the	the	DET
cana-3376	242	25	relationship	relationship	NOUN
cana-3376	242	26	between	between	ADP
cana-3376	242	27	digital	digital	ADJ
cana-3376	242	28	marketing	marketing	NOUN
cana-3376	242	29	and	and	CCONJ
cana-3376	242	30	ai	ai	VERB
cana-3376	242	31	in	in	ADP
cana-3376	242	32	contributing	contribute	VERB
cana-3376	242	33	to	to	ADP
cana-3376	242	34	sales	sale	NOUN
cana-3376	242	35	outcomes	outcome	NOUN
cana-3376	242	36	.	.	PUNCT
cana-3376	243	1	communications	communication	NOUN
cana-3376	243	2	on	on	ADP
cana-3376	243	3	applied	apply	VERB
cana-3376	243	4	nonlinear	nonlinear	ADJ
cana-3376	243	5	analysis	analysis	NOUN
cana-3376	243	6	issn	issn	NOUN
cana-3376	243	7	:	:	PUNCT
cana-3376	243	8	1074	1074	NUM
cana-3376	243	9	-	-	PUNCT
cana-3376	243	10	133x	133x	NUM
cana-3376	243	11	vol	vol	NOUN
cana-3376	243	12	32	32	NUM
cana-3376	243	13	no	no	NOUN
cana-3376	243	14	.	.	PUNCT
cana-3376	244	1	7s	7	NOUN
cana-3376	244	2	(	(	PUNCT
cana-3376	244	3	2025	2025	NUM
cana-3376	244	4	)	)	PUNCT
cana-3376	244	5	192	192	NUM
cana-3376	244	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-3376	244	7	to	to	PART
cana-3376	244	8	achieve	achieve	VERB
cana-3376	244	9	its	its	PRON
cana-3376	244	10	objectives	objective	NOUN
cana-3376	244	11	,	,	PUNCT
cana-3376	244	12	a	a	DET
cana-3376	244	13	survey	survey	NOUN
cana-3376	244	14	was	be	AUX
cana-3376	244	15	conducted	conduct	VERB
cana-3376	244	16	using	use	VERB
cana-3376	244	17	a	a	DET
cana-3376	244	18	structured	structured	ADJ
cana-3376	244	19	questionnaire	questionnaire	NOUN
cana-3376	244	20	distributed	distribute	VERB
cana-3376	244	21	to	to	ADP
cana-3376	244	22	240	240	NUM
cana-3376	244	23	respondents	respondent	NOUN
cana-3376	244	24	via	via	ADP
cana-3376	244	25	jotform	jotform	NOUN
cana-3376	244	26	and	and	CCONJ
cana-3376	244	27	popular	popular	ADJ
cana-3376	244	28	chinese	chinese	ADJ
cana-3376	244	29	social	social	ADJ
cana-3376	244	30	media	medium	NOUN
cana-3376	244	31	platforms	platform	NOUN
cana-3376	244	32	such	such	ADJ
cana-3376	244	33	as	as	ADP
cana-3376	244	34	wechat	wechat	NOUN
cana-3376	244	35	,	,	PUNCT
cana-3376	244	36	weibo	weibo	NOUN
cana-3376	244	37	,	,	PUNCT
cana-3376	244	38	and	and	CCONJ
cana-3376	244	39	sina	sina	PROPN
cana-3376	244	40	weibo	weibo	PROPN
cana-3376	244	41	.	.	PUNCT
cana-3376	245	1	the	the	DET
cana-3376	245	2	demographic	demographic	ADJ
cana-3376	245	3	profile	profile	NOUN
cana-3376	245	4	of	of	ADP
cana-3376	245	5	respondents	respondent	NOUN
cana-3376	245	6	revealed	reveal	VERB
cana-3376	245	7	that	that	SCONJ
cana-3376	245	8	74.2	74.2	NUM
cana-3376	245	9	%	%	NOUN
cana-3376	245	10	were	be	AUX
cana-3376	245	11	female	female	ADJ
cana-3376	245	12	and	and	CCONJ
cana-3376	245	13	25.8	25.8	NUM
cana-3376	245	14	%	%	NOUN
cana-3376	245	15	were	be	AUX
cana-3376	245	16	male	male	ADJ
cana-3376	245	17	,	,	PUNCT
cana-3376	245	18	with	with	ADP
cana-3376	245	19	the	the	DET
cana-3376	245	20	majority	majority	NOUN
cana-3376	245	21	aged	age	VERB
cana-3376	245	22	between	between	ADP
cana-3376	245	23	30	30	NUM
cana-3376	245	24	and	and	CCONJ
cana-3376	245	25	39	39	NUM
cana-3376	245	26	years	year	NOUN
cana-3376	245	27	(	(	PUNCT
cana-3376	245	28	48.3	48.3	NUM
cana-3376	245	29	%	%	NOUN
cana-3376	245	30	)	)	PUNCT
cana-3376	245	31	,	,	PUNCT
cana-3376	245	32	followed	follow	VERB
cana-3376	245	33	by	by	ADP
cana-3376	245	34	those	those	DET
cana-3376	245	35	aged	age	VERB
cana-3376	245	36	18	18	NUM
cana-3376	245	37	-	-	SYM
cana-3376	245	38	29	29	NUM
cana-3376	245	39	(	(	PUNCT
cana-3376	245	40	31.3	31.3	NUM
cana-3376	245	41	%	%	NOUN
cana-3376	245	42	)	)	PUNCT
cana-3376	245	43	,	,	PUNCT
cana-3376	245	44	40	40	NUM
cana-3376	245	45	-	-	SYM
cana-3376	245	46	49	49	NUM
cana-3376	245	47	(	(	PUNCT
cana-3376	245	48	15	15	NUM
cana-3376	245	49	%	%	NOUN
cana-3376	245	50	)	)	PUNCT
cana-3376	245	51	,	,	PUNCT
cana-3376	245	52	and	and	CCONJ
cana-3376	245	53	50	50	NUM
cana-3376	245	54	years	year	NOUN
cana-3376	245	55	and	and	CCONJ
cana-3376	245	56	above	above	ADV
cana-3376	245	57	(	(	PUNCT
cana-3376	245	58	5.4	5.4	NUM
cana-3376	245	59	%	%	NOUN
cana-3376	245	60	)	)	PUNCT
cana-3376	245	61	.	.	PUNCT
cana-3376	246	1	this	this	DET
cana-3376	246	2	demographic	demographic	ADJ
cana-3376	246	3	diversity	diversity	NOUN
cana-3376	246	4	provided	provide	VERB
cana-3376	246	5	valuable	valuable	ADJ
cana-3376	246	6	insights	insight	NOUN
cana-3376	246	7	into	into	ADP
cana-3376	246	8	various	various	ADJ
cana-3376	246	9	perspectives	perspective	NOUN
cana-3376	246	10	within	within	ADP
cana-3376	246	11	the	the	DET
cana-3376	246	12	media	media	NOUN
cana-3376	246	13	industry	industry	NOUN
cana-3376	246	14	in	in	ADP
cana-3376	246	15	henan	henan	PROPN
cana-3376	246	16	,	,	PUNCT
cana-3376	246	17	enhancing	enhance	VERB
cana-3376	246	18	the	the	DET
cana-3376	246	19	overall	overall	ADJ
cana-3376	246	20	analysis	analysis	NOUN
cana-3376	246	21	.	.	PUNCT
cana-3376	247	1	to	to	PART
cana-3376	247	2	ensure	ensure	VERB
cana-3376	247	3	the	the	DET
cana-3376	247	4	reliability	reliability	NOUN
cana-3376	247	5	and	and	CCONJ
cana-3376	247	6	validity	validity	NOUN
cana-3376	247	7	of	of	ADP
cana-3376	247	8	the	the	DET
cana-3376	247	9	data	datum	NOUN
cana-3376	247	10	,	,	PUNCT
cana-3376	247	11	a	a	DET
cana-3376	247	12	normality	normality	NOUN
cana-3376	247	13	test	test	NOUN
cana-3376	247	14	was	be	AUX
cana-3376	247	15	conducted	conduct	VERB
cana-3376	247	16	,	,	PUNCT
cana-3376	247	17	confirming	confirm	VERB
cana-3376	247	18	that	that	SCONJ
cana-3376	247	19	the	the	DET
cana-3376	247	20	data	datum	NOUN
cana-3376	247	21	were	be	AUX
cana-3376	247	22	normally	normally	ADV
cana-3376	247	23	distributed	distribute	VERB
cana-3376	247	24	as	as	SCONJ
cana-3376	247	25	the	the	DET
cana-3376	247	26	skewness	skewness	NOUN
cana-3376	247	27	values	value	NOUN
cana-3376	247	28	fell	fall	VERB
cana-3376	247	29	within	within	ADP
cana-3376	247	30	acceptable	acceptable	ADJ
cana-3376	247	31	limits	limit	NOUN
cana-3376	247	32	.	.	PUNCT
cana-3376	248	1	although	although	SCONJ
cana-3376	248	2	a	a	DET
cana-3376	248	3	few	few	ADJ
cana-3376	248	4	outliers	outlier	NOUN
cana-3376	248	5	were	be	AUX
cana-3376	248	6	detected	detect	VERB
cana-3376	248	7	,	,	PUNCT
cana-3376	248	8	they	they	PRON
cana-3376	248	9	were	be	AUX
cana-3376	248	10	removed	remove	VERB
cana-3376	248	11	to	to	PART
cana-3376	248	12	maintain	maintain	VERB
cana-3376	248	13	the	the	DET
cana-3376	248	14	accuracy	accuracy	NOUN
cana-3376	248	15	and	and	CCONJ
cana-3376	248	16	reliability	reliability	NOUN
cana-3376	248	17	of	of	ADP
cana-3376	248	18	the	the	DET
cana-3376	248	19	dataset	dataset	NOUN
cana-3376	248	20	.	.	PUNCT
cana-3376	249	1	the	the	DET
cana-3376	249	2	study	study	NOUN
cana-3376	249	3	employed	employ	VERB
cana-3376	249	4	descriptive	descriptive	ADJ
cana-3376	249	5	analysis	analysis	NOUN
cana-3376	249	6	and	and	CCONJ
cana-3376	249	7	t	t	NOUN
cana-3376	249	8	-	-	PUNCT
cana-3376	249	9	tests	test	NOUN
cana-3376	249	10	to	to	PART
cana-3376	249	11	assess	assess	VERB
cana-3376	249	12	the	the	DET
cana-3376	249	13	survey	survey	NOUN
cana-3376	249	14	results	result	VERB
cana-3376	249	15	.	.	PUNCT
cana-3376	250	1	descriptive	descriptive	ADJ
cana-3376	250	2	analysis	analysis	NOUN
cana-3376	250	3	revealed	reveal	VERB
cana-3376	250	4	high	high	ADJ
cana-3376	250	5	mean	mean	NOUN
cana-3376	250	6	scores	score	NOUN
cana-3376	250	7	for	for	ADP
cana-3376	250	8	the	the	DET
cana-3376	250	9	survey	survey	NOUN
cana-3376	250	10	items	item	NOUN
cana-3376	250	11	,	,	PUNCT
cana-3376	250	12	indicating	indicate	VERB
cana-3376	250	13	that	that	SCONJ
cana-3376	250	14	respondents	respondent	NOUN
cana-3376	250	15	understood	understand	VERB
cana-3376	250	16	the	the	DET
cana-3376	250	17	questions	question	NOUN
cana-3376	250	18	well	well	ADV
cana-3376	250	19	and	and	CCONJ
cana-3376	250	20	that	that	SCONJ
cana-3376	250	21	the	the	DET
cana-3376	250	22	data	datum	NOUN
cana-3376	250	23	were	be	AUX
cana-3376	250	24	valid	valid	ADJ
cana-3376	250	25	and	and	CCONJ
cana-3376	250	26	reliable	reliable	ADJ
cana-3376	250	27	.	.	PUNCT
cana-3376	251	1	the	the	DET
cana-3376	251	2	t	t	PROPN
cana-3376	251	3	-	-	PUNCT
cana-3376	251	4	test	test	NOUN
cana-3376	251	5	was	be	AUX
cana-3376	251	6	used	use	VERB
cana-3376	251	7	to	to	PART
cana-3376	251	8	determine	determine	VERB
cana-3376	251	9	if	if	SCONJ
cana-3376	251	10	there	there	PRON
cana-3376	251	11	were	be	VERB
cana-3376	251	12	significant	significant	ADJ
cana-3376	251	13	differences	difference	NOUN
cana-3376	251	14	between	between	ADP
cana-3376	251	15	the	the	DET
cana-3376	251	16	impacts	impact	NOUN
cana-3376	251	17	of	of	ADP
cana-3376	251	18	digital	digital	ADJ
cana-3376	251	19	marketing	marketing	NOUN
cana-3376	251	20	and	and	CCONJ
cana-3376	251	21	ai	ai	VERB
cana-3376	251	22	on	on	ADP
cana-3376	251	23	sales	sale	NOUN
cana-3376	251	24	performance	performance	NOUN
cana-3376	251	25	.	.	PUNCT
cana-3376	252	1	the	the	DET
cana-3376	252	2	results	result	NOUN
cana-3376	252	3	showed	show	VERB
cana-3376	252	4	no	no	DET
cana-3376	252	5	significant	significant	ADJ
cana-3376	252	6	difference	difference	NOUN
cana-3376	252	7	between	between	ADP
cana-3376	252	8	the	the	DET
cana-3376	252	9	two	two	NUM
cana-3376	252	10	technologies	technology	NOUN
cana-3376	252	11	,	,	PUNCT
cana-3376	252	12	with	with	ADP
cana-3376	252	13	both	both	PRON
cana-3376	252	14	exhibiting	exhibit	VERB
cana-3376	252	15	values	value	NOUN
cana-3376	252	16	above	above	ADP
cana-3376	252	17	the	the	DET
cana-3376	252	18	p	p	ADJ
cana-3376	252	19	-	-	PUNCT
cana-3376	252	20	value	value	NOUN
cana-3376	252	21	threshold	threshold	NOUN
cana-3376	252	22	of	of	ADP
cana-3376	252	23	0.05	0.05	NUM
cana-3376	252	24	.	.	PUNCT
cana-3376	253	1	this	this	DET
cana-3376	253	2	finding	finding	NOUN
cana-3376	253	3	suggests	suggest	VERB
cana-3376	253	4	that	that	SCONJ
cana-3376	253	5	digital	digital	ADJ
cana-3376	253	6	marketing	marketing	NOUN
cana-3376	253	7	and	and	CCONJ
cana-3376	253	8	ai	ai	AUX
cana-3376	253	9	contribute	contribute	NOUN
cana-3376	253	10	equally	equally	ADV
cana-3376	253	11	to	to	ADP
cana-3376	253	12	enhancing	enhance	VERB
cana-3376	253	13	sales	sale	NOUN
cana-3376	253	14	performance	performance	NOUN
cana-3376	253	15	,	,	PUNCT
cana-3376	253	16	emphasizing	emphasize	VERB
cana-3376	253	17	that	that	SCONJ
cana-3376	253	18	they	they	PRON
cana-3376	253	19	should	should	AUX
cana-3376	253	20	be	be	AUX
cana-3376	253	21	integrated	integrate	VERB
cana-3376	253	22	into	into	ADP
cana-3376	253	23	a	a	DET
cana-3376	253	24	unified	unified	ADJ
cana-3376	253	25	strategy	strategy	NOUN
cana-3376	253	26	rather	rather	ADV
cana-3376	253	27	than	than	ADP
cana-3376	253	28	treated	treat	VERB
cana-3376	253	29	as	as	ADP
cana-3376	253	30	separate	separate	ADJ
cana-3376	253	31	tools	tool	NOUN
cana-3376	253	32	.	.	PUNCT
cana-3376	254	1	the	the	DET
cana-3376	254	2	analysis	analysis	NOUN
cana-3376	254	3	highlights	highlight	VERB
cana-3376	254	4	the	the	DET
cana-3376	254	5	critical	critical	ADJ
cana-3376	254	6	role	role	NOUN
cana-3376	254	7	of	of	ADP
cana-3376	254	8	digital	digital	ADJ
cana-3376	254	9	marketing	marketing	NOUN
cana-3376	254	10	and	and	CCONJ
cana-3376	254	11	ai	ai	VERB
cana-3376	254	12	in	in	ADP
cana-3376	254	13	the	the	DET
cana-3376	254	14	media	medium	NOUN
cana-3376	254	15	industry	industry	NOUN
cana-3376	254	16	.	.	PUNCT
cana-3376	255	1	the	the	DET
cana-3376	255	2	validation	validation	NOUN
cana-3376	255	3	of	of	ADP
cana-3376	255	4	data	datum	NOUN
cana-3376	255	5	through	through	ADP
cana-3376	255	6	normality	normality	NOUN
cana-3376	255	7	tests	test	NOUN
cana-3376	255	8	,	,	PUNCT
cana-3376	255	9	descriptive	descriptive	ADJ
cana-3376	255	10	analysis	analysis	NOUN
cana-3376	255	11	,	,	PUNCT
cana-3376	255	12	and	and	CCONJ
cana-3376	255	13	t	t	NOUN
cana-3376	255	14	-	-	PUNCT
cana-3376	255	15	tests	test	NOUN
cana-3376	255	16	ensures	ensure	VERB
cana-3376	255	17	that	that	SCONJ
cana-3376	255	18	the	the	DET
cana-3376	255	19	results	result	NOUN
cana-3376	255	20	are	be	AUX
cana-3376	255	21	both	both	PRON
cana-3376	255	22	robust	robust	ADJ
cana-3376	255	23	and	and	CCONJ
cana-3376	255	24	reliable	reliable	ADJ
cana-3376	255	25	.	.	PUNCT
cana-3376	256	1	the	the	DET
cana-3376	256	2	equal	equal	ADJ
cana-3376	256	3	contribution	contribution	NOUN
cana-3376	256	4	of	of	ADP
cana-3376	256	5	digital	digital	ADJ
cana-3376	256	6	marketing	marketing	NOUN
cana-3376	256	7	and	and	CCONJ
cana-3376	256	8	ai	ai	VERB
cana-3376	256	9	to	to	ADP
cana-3376	256	10	sales	sale	NOUN
cana-3376	256	11	performance	performance	NOUN
cana-3376	256	12	suggests	suggest	VERB
cana-3376	256	13	that	that	SCONJ
cana-3376	256	14	media	medium	NOUN
cana-3376	256	15	organizations	organization	NOUN
cana-3376	256	16	should	should	AUX
cana-3376	256	17	integrate	integrate	VERB
cana-3376	256	18	these	these	DET
cana-3376	256	19	technologies	technology	NOUN
cana-3376	256	20	to	to	PART
cana-3376	256	21	maximize	maximize	VERB
cana-3376	256	22	their	their	PRON
cana-3376	256	23	effectiveness	effectiveness	NOUN
cana-3376	256	24	.	.	PUNCT
cana-3376	257	1	additionally	additionally	ADV
cana-3376	257	2	,	,	PUNCT
cana-3376	257	3	the	the	DET
cana-3376	257	4	demographic	demographic	ADJ
cana-3376	257	5	analysis	analysis	NOUN
cana-3376	257	6	allows	allow	VERB
cana-3376	257	7	organizations	organization	NOUN
cana-3376	257	8	to	to	PART
cana-3376	257	9	tailor	tailor	VERB
cana-3376	257	10	their	their	PRON
cana-3376	257	11	digital	digital	ADJ
cana-3376	257	12	marketing	marketing	NOUN
cana-3376	257	13	and	and	CCONJ
cana-3376	257	14	ai	ai	VERB
cana-3376	257	15	strategies	strategy	NOUN
cana-3376	257	16	to	to	ADP
cana-3376	257	17	different	different	ADJ
cana-3376	257	18	demographic	demographic	ADJ
cana-3376	257	19	groups	group	NOUN
cana-3376	257	20	,	,	PUNCT
cana-3376	257	21	improving	improve	VERB
cana-3376	257	22	the	the	DET
cana-3376	257	23	effectiveness	effectiveness	NOUN
cana-3376	257	24	of	of	ADP
cana-3376	257	25	marketing	marketing	NOUN
cana-3376	257	26	efforts	effort	NOUN
cana-3376	257	27	and	and	CCONJ
cana-3376	257	28	ultimately	ultimately	ADV
cana-3376	257	29	driving	drive	VERB
cana-3376	257	30	better	well	ADJ
cana-3376	257	31	sales	sale	NOUN
cana-3376	257	32	outcomes	outcome	NOUN
cana-3376	257	33	.	.	PUNCT
cana-3376	258	1	a	a	DET
cana-3376	258	2	bivariate	bivariate	ADJ
cana-3376	258	3	correlation	correlation	NOUN
cana-3376	258	4	test	test	NOUN
cana-3376	258	5	was	be	AUX
cana-3376	258	6	also	also	ADV
cana-3376	258	7	conducted	conduct	VERB
cana-3376	258	8	to	to	PART
cana-3376	258	9	explore	explore	VERB
cana-3376	258	10	the	the	DET
cana-3376	258	11	relationship	relationship	NOUN
cana-3376	258	12	between	between	ADP
cana-3376	258	13	digital	digital	ADJ
cana-3376	258	14	marketing	marketing	NOUN
cana-3376	258	15	and	and	CCONJ
cana-3376	258	16	ai	ai	VERB
cana-3376	258	17	.	.	PUNCT
cana-3376	259	1	the	the	DET
cana-3376	259	2	results	result	NOUN
cana-3376	259	3	revealed	reveal	VERB
cana-3376	259	4	a	a	DET
cana-3376	259	5	moderate	moderate	ADJ
cana-3376	259	6	correlation	correlation	NOUN
cana-3376	259	7	between	between	ADP
cana-3376	259	8	the	the	DET
cana-3376	259	9	two	two	NUM
cana-3376	259	10	variables	variable	NOUN
cana-3376	259	11	,	,	PUNCT
cana-3376	259	12	indicating	indicate	VERB
cana-3376	259	13	that	that	SCONJ
cana-3376	259	14	while	while	SCONJ
cana-3376	259	15	they	they	PRON
cana-3376	259	16	are	be	AUX
cana-3376	259	17	related	relate	VERB
cana-3376	259	18	,	,	PUNCT
cana-3376	259	19	they	they	PRON
cana-3376	259	20	each	each	PRON
cana-3376	259	21	play	play	VERB
cana-3376	259	22	distinct	distinct	ADJ
cana-3376	259	23	roles	role	NOUN
cana-3376	259	24	in	in	ADP
cana-3376	259	25	enhancing	enhance	VERB
cana-3376	259	26	sales	sale	NOUN
cana-3376	259	27	performance	performance	NOUN
cana-3376	259	28	.	.	PUNCT
cana-3376	260	1	this	this	DET
cana-3376	260	2	finding	finding	NOUN
cana-3376	260	3	highlights	highlight	VERB
cana-3376	260	4	the	the	DET
cana-3376	260	5	complementary	complementary	ADJ
cana-3376	260	6	nature	nature	NOUN
cana-3376	260	7	of	of	ADP
cana-3376	260	8	digital	digital	ADJ
cana-3376	260	9	marketing	marketing	NOUN
cana-3376	260	10	and	and	CCONJ
cana-3376	260	11	ai	ai	VERB
cana-3376	260	12	,	,	PUNCT
cana-3376	260	13	as	as	SCONJ
cana-3376	260	14	both	both	DET
cana-3376	260	15	technologies	technology	NOUN
cana-3376	260	16	are	be	AUX
cana-3376	260	17	essential	essential	ADJ
cana-3376	260	18	but	but	CCONJ
cana-3376	260	19	have	have	VERB
cana-3376	260	20	unique	unique	ADJ
cana-3376	260	21	contributions	contribution	NOUN
cana-3376	260	22	to	to	ADP
cana-3376	260	23	sales	sale	NOUN
cana-3376	260	24	outcomes	outcome	NOUN
cana-3376	260	25	.	.	PUNCT
cana-3376	261	1	a	a	DET
cana-3376	261	2	reliability	reliability	NOUN
cana-3376	261	3	test	test	NOUN
cana-3376	261	4	was	be	AUX
cana-3376	261	5	performed	perform	VERB
cana-3376	261	6	using	use	VERB
cana-3376	261	7	cronbach	cronbach	NOUN
cana-3376	261	8	's	's	PART
cana-3376	261	9	alpha	alpha	NOUN
cana-3376	261	10	,	,	PUNCT
cana-3376	261	11	which	which	PRON
cana-3376	261	12	yielded	yield	VERB
cana-3376	261	13	a	a	DET
cana-3376	261	14	value	value	NOUN
cana-3376	261	15	of	of	ADP
cana-3376	261	16	0.94	0.94	NUM
cana-3376	261	17	,	,	PUNCT
cana-3376	261	18	well	well	ADV
cana-3376	261	19	above	above	ADP
cana-3376	261	20	the	the	DET
cana-3376	261	21	recommended	recommend	VERB
cana-3376	261	22	threshold	threshold	NOUN
cana-3376	261	23	of	of	ADP
cana-3376	261	24	0.7	0.7	NUM
cana-3376	261	25	,	,	PUNCT
cana-3376	261	26	indicating	indicate	VERB
cana-3376	261	27	high	high	ADJ
cana-3376	261	28	internal	internal	ADJ
cana-3376	261	29	consistency	consistency	NOUN
cana-3376	261	30	and	and	CCONJ
cana-3376	261	31	confirming	confirm	VERB
cana-3376	261	32	that	that	SCONJ
cana-3376	261	33	the	the	DET
cana-3376	261	34	survey	survey	NOUN
cana-3376	261	35	items	item	NOUN
cana-3376	261	36	reliably	reliably	ADV
cana-3376	261	37	measured	measure	VERB
cana-3376	261	38	the	the	DET
cana-3376	261	39	intended	intend	VERB
cana-3376	261	40	constructs	construct	NOUN
cana-3376	261	41	(	(	PUNCT
cana-3376	261	42	djakasaputra	djakasaputra	PROPN
cana-3376	261	43	et	et	PROPN
cana-3376	261	44	al	al	PROPN
cana-3376	261	45	.	.	PROPN
cana-3376	261	46	,	,	PUNCT
cana-3376	261	47	2021	2021	NUM
cana-3376	261	48	)	)	PUNCT
cana-3376	261	49	.	.	PUNCT
cana-3376	262	1	this	this	DET
cana-3376	262	2	research	research	NOUN
cana-3376	262	3	makes	make	VERB
cana-3376	262	4	a	a	DET
cana-3376	262	5	significant	significant	ADJ
cana-3376	262	6	contribution	contribution	NOUN
cana-3376	262	7	to	to	ADP
cana-3376	262	8	understanding	understand	VERB
cana-3376	262	9	how	how	SCONJ
cana-3376	262	10	digital	digital	ADJ
cana-3376	262	11	marketing	marketing	NOUN
cana-3376	262	12	and	and	CCONJ
cana-3376	262	13	ai	ai	VERB
cana-3376	262	14	can	can	AUX
cana-3376	262	15	improve	improve	VERB
cana-3376	262	16	media	media	NOUN
cana-3376	262	17	sales	sale	NOUN
cana-3376	262	18	performance	performance	NOUN
cana-3376	262	19	,	,	PUNCT
cana-3376	262	20	providing	provide	VERB
cana-3376	262	21	empirical	empirical	ADJ
cana-3376	262	22	evidence	evidence	NOUN
cana-3376	262	23	in	in	ADP
cana-3376	262	24	the	the	DET
cana-3376	262	25	context	context	NOUN
cana-3376	262	26	of	of	ADP
cana-3376	262	27	china	china	PROPN
cana-3376	262	28	’s	’s	PART
cana-3376	262	29	media	medium	NOUN
cana-3376	262	30	industry	industry	NOUN
cana-3376	262	31	.	.	PUNCT
cana-3376	263	1	it	it	PRON
cana-3376	263	2	adds	add	VERB
cana-3376	263	3	to	to	ADP
cana-3376	263	4	the	the	DET
cana-3376	263	5	existing	exist	VERB
cana-3376	263	6	body	body	NOUN
cana-3376	263	7	of	of	ADP
cana-3376	263	8	knowledge	knowledge	NOUN
cana-3376	263	9	,	,	PUNCT
cana-3376	263	10	which	which	PRON
cana-3376	263	11	has	have	AUX
cana-3376	263	12	predominantly	predominantly	ADV
cana-3376	263	13	focused	focus	VERB
cana-3376	263	14	on	on	ADP
cana-3376	263	15	western	western	ADJ
cana-3376	263	16	contexts	context	NOUN
cana-3376	263	17	(	(	PUNCT
cana-3376	263	18	gherardi	gherardi	NOUN
cana-3376	263	19	,	,	PUNCT
cana-3376	263	20	2009a	2009a	NUM
cana-3376	263	21	;	;	PUNCT
cana-3376	263	22	gherardi	gherardi	NOUN
cana-3376	263	23	,	,	PUNCT
cana-3376	263	24	2009b	2009b	NOUN
cana-3376	263	25	;	;	PUNCT
cana-3376	263	26	swan	swan	NOUN
cana-3376	263	27	,	,	PUNCT
cana-3376	263	28	2007	2007	NUM
cana-3376	263	29	;	;	PUNCT
cana-3376	263	30	tsoukas	tsoukas	PROPN
cana-3376	263	31	,	,	PUNCT
cana-3376	263	32	2005	2005	NUM
cana-3376	263	33	)	)	PUNCT
cana-3376	263	34	.	.	PUNCT
cana-3376	264	1	conducted	conduct	VERB
cana-3376	264	2	in	in	ADP
cana-3376	264	3	china	china	PROPN
cana-3376	264	4	,	,	PUNCT
cana-3376	264	5	this	this	DET
cana-3376	264	6	study	study	NOUN
cana-3376	264	7	offers	offer	VERB
cana-3376	264	8	a	a	DET
cana-3376	264	9	fresh	fresh	ADJ
cana-3376	264	10	perspective	perspective	NOUN
cana-3376	264	11	on	on	ADP
cana-3376	264	12	how	how	SCONJ
cana-3376	264	13	digital	digital	ADJ
cana-3376	264	14	marketing	marketing	NOUN
cana-3376	264	15	and	and	CCONJ
cana-3376	264	16	ai	ai	VERB
cana-3376	264	17	influence	influence	NOUN
cana-3376	264	18	media	medium	NOUN
cana-3376	264	19	organizations	organization	NOUN
cana-3376	264	20	’	'	PUNCT
cana-3376	264	21	performance	performance	NOUN
cana-3376	264	22	in	in	ADP
cana-3376	264	23	a	a	DET
cana-3376	264	24	non	non	ADJ
cana-3376	264	25	-	-	ADJ
cana-3376	264	26	western	western	ADJ
cana-3376	264	27	setting	setting	NOUN
cana-3376	264	28	.	.	PUNCT
cana-3376	265	1	based	base	VERB
cana-3376	265	2	on	on	ADP
cana-3376	265	3	the	the	DET
cana-3376	265	4	findings	finding	NOUN
cana-3376	265	5	,	,	PUNCT
cana-3376	265	6	the	the	DET
cana-3376	265	7	study	study	NOUN
cana-3376	265	8	recommends	recommend	VERB
cana-3376	265	9	that	that	SCONJ
cana-3376	265	10	media	medium	NOUN
cana-3376	265	11	organizations	organization	NOUN
cana-3376	265	12	and	and	CCONJ
cana-3376	265	13	policymakers	policymaker	NOUN
cana-3376	265	14	prioritize	prioritize	VERB
cana-3376	265	15	digital	digital	ADJ
cana-3376	265	16	marketing	marketing	NOUN
cana-3376	265	17	and	and	CCONJ
cana-3376	265	18	ai	ai	VERB
cana-3376	265	19	when	when	SCONJ
cana-3376	265	20	developing	develop	VERB
cana-3376	265	21	business	business	NOUN
cana-3376	265	22	strategies	strategy	NOUN
cana-3376	265	23	.	.	PUNCT
cana-3376	266	1	the	the	DET
cana-3376	266	2	results	result	NOUN
cana-3376	266	3	underscore	underscore	VERB
cana-3376	266	4	the	the	DET
cana-3376	266	5	importance	importance	NOUN
cana-3376	266	6	communications	communication	NOUN
cana-3376	266	7	on	on	ADP
cana-3376	266	8	applied	apply	VERB
cana-3376	266	9	nonlinear	nonlinear	ADJ
cana-3376	266	10	analysis	analysis	NOUN
cana-3376	266	11	issn	issn	NOUN
cana-3376	266	12	:	:	PUNCT
cana-3376	266	13	1074	1074	NUM
cana-3376	266	14	-	-	PUNCT
cana-3376	266	15	133x	133x	NUM
cana-3376	266	16	vol	vol	NOUN
cana-3376	266	17	32	32	NUM
cana-3376	266	18	no	no	NOUN
cana-3376	266	19	.	.	PUNCT
cana-3376	267	1	7s	7	NOUN
cana-3376	267	2	(	(	PUNCT
cana-3376	267	3	2025	2025	NUM
cana-3376	267	4	)	)	PUNCT
cana-3376	267	5	193	193	NUM
cana-3376	267	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-3376	267	7	of	of	ADP
cana-3376	267	8	these	these	DET
cana-3376	267	9	technologies	technology	NOUN
cana-3376	267	10	in	in	ADP
cana-3376	267	11	driving	drive	VERB
cana-3376	267	12	sales	sale	NOUN
cana-3376	267	13	performance	performance	NOUN
cana-3376	268	1	and	and	CCONJ
cana-3376	268	2	suggest	suggest	VERB
cana-3376	268	3	they	they	PRON
cana-3376	268	4	should	should	AUX
cana-3376	268	5	be	be	AUX
cana-3376	268	6	integrated	integrate	VERB
cana-3376	268	7	into	into	ADP
cana-3376	268	8	strategic	strategic	ADJ
cana-3376	268	9	frameworks	framework	NOUN
cana-3376	268	10	.	.	PUNCT
cana-3376	269	1	the	the	DET
cana-3376	269	2	study	study	NOUN
cana-3376	269	3	also	also	ADV
cana-3376	269	4	emphasizes	emphasize	VERB
cana-3376	269	5	the	the	DET
cana-3376	269	6	need	need	NOUN
cana-3376	269	7	for	for	ADP
cana-3376	269	8	constructive	constructive	ADJ
cana-3376	269	9	competition	competition	NOUN
cana-3376	269	10	within	within	ADP
cana-3376	269	11	media	medium	NOUN
cana-3376	269	12	networks	network	NOUN
cana-3376	269	13	,	,	PUNCT
cana-3376	269	14	suggesting	suggest	VERB
cana-3376	269	15	that	that	SCONJ
cana-3376	269	16	organizations	organization	NOUN
cana-3376	269	17	foster	foster	VERB
cana-3376	269	18	an	an	DET
cana-3376	269	19	environment	environment	NOUN
cana-3376	269	20	that	that	PRON
cana-3376	269	21	encourages	encourage	VERB
cana-3376	269	22	competition	competition	NOUN
cana-3376	269	23	to	to	PART
cana-3376	269	24	optimize	optimize	VERB
cana-3376	269	25	their	their	PRON
cana-3376	269	26	digital	digital	ADJ
cana-3376	269	27	marketing	marketing	NOUN
cana-3376	269	28	strategies	strategy	NOUN
cana-3376	269	29	.	.	PUNCT
cana-3376	270	1	finally	finally	ADV
cana-3376	270	2	,	,	PUNCT
cana-3376	270	3	the	the	DET
cana-3376	270	4	study	study	NOUN
cana-3376	270	5	calls	call	VERB
cana-3376	270	6	for	for	ADP
cana-3376	270	7	future	future	ADJ
cana-3376	270	8	research	research	NOUN
cana-3376	270	9	on	on	ADP
cana-3376	270	10	the	the	DET
cana-3376	270	11	relationship	relationship	NOUN
cana-3376	270	12	between	between	ADP
cana-3376	270	13	innovative	innovative	ADJ
cana-3376	270	14	marketing	marketing	NOUN
cana-3376	270	15	and	and	CCONJ
cana-3376	270	16	sales	sale	NOUN
cana-3376	270	17	performance	performance	NOUN
cana-3376	270	18	,	,	PUNCT
cana-3376	270	19	particularly	particularly	ADV
cana-3376	270	20	within	within	ADP
cana-3376	270	21	china	china	PROPN
cana-3376	270	22	's	's	PART
cana-3376	270	23	media	medium	NOUN
cana-3376	270	24	industry	industry	NOUN
cana-3376	270	25	.	.	PUNCT
cana-3376	271	1	by	by	ADP
cana-3376	271	2	addressing	address	VERB
cana-3376	271	3	this	this	DET
cana-3376	271	4	gap	gap	NOUN
cana-3376	271	5	,	,	PUNCT
cana-3376	271	6	the	the	DET
cana-3376	271	7	study	study	NOUN
cana-3376	271	8	offers	offer	VERB
cana-3376	271	9	valuable	valuable	ADJ
cana-3376	271	10	insights	insight	NOUN
cana-3376	271	11	into	into	ADP
cana-3376	271	12	how	how	SCONJ
cana-3376	271	13	innovative	innovative	ADJ
cana-3376	271	14	marketing	marketing	NOUN
cana-3376	271	15	strategies	strategy	NOUN
cana-3376	271	16	can	can	AUX
cana-3376	271	17	enhance	enhance	VERB
cana-3376	271	18	sales	sale	NOUN
cana-3376	271	19	outcomes	outcome	NOUN
cana-3376	271	20	.	.	PUNCT
cana-3376	272	1	this	this	PRON
cana-3376	272	2	is	be	AUX
cana-3376	272	3	especially	especially	ADV
cana-3376	272	4	important	important	ADJ
cana-3376	272	5	in	in	ADP
cana-3376	272	6	an	an	DET
cana-3376	272	7	industry	industry	NOUN
cana-3376	272	8	where	where	SCONJ
cana-3376	272	9	organizations	organization	NOUN
cana-3376	272	10	must	must	AUX
cana-3376	272	11	continuously	continuously	ADV
cana-3376	272	12	adapt	adapt	VERB
cana-3376	272	13	to	to	PART
cana-3376	272	14	stay	stay	VERB
cana-3376	272	15	competitive	competitive	ADJ
cana-3376	272	16	in	in	ADP
cana-3376	272	17	an	an	DET
cana-3376	272	18	evolving	evolve	VERB
cana-3376	272	19	digital	digital	ADJ
cana-3376	272	20	landscape	landscape	NOUN
cana-3376	272	21	.	.	PUNCT
cana-3376	273	1	in	in	ADP
cana-3376	273	2	conclusion	conclusion	NOUN
cana-3376	273	3	,	,	PUNCT
cana-3376	273	4	this	this	DET
cana-3376	273	5	study	study	NOUN
cana-3376	273	6	provides	provide	VERB
cana-3376	273	7	valuable	valuable	ADJ
cana-3376	273	8	insights	insight	NOUN
cana-3376	273	9	into	into	ADP
cana-3376	273	10	the	the	DET
cana-3376	273	11	role	role	NOUN
cana-3376	273	12	of	of	ADP
cana-3376	273	13	digital	digital	ADJ
cana-3376	273	14	marketing	marketing	NOUN
cana-3376	273	15	and	and	CCONJ
cana-3376	273	16	ai	ai	VERB
cana-3376	273	17	in	in	ADP
cana-3376	273	18	enhancing	enhance	VERB
cana-3376	273	19	sales	sale	NOUN
cana-3376	273	20	performance	performance	NOUN
cana-3376	273	21	within	within	ADP
cana-3376	273	22	china	china	PROPN
cana-3376	273	23	’s	’s	PART
cana-3376	273	24	media	medium	NOUN
cana-3376	273	25	industry	industry	NOUN
cana-3376	273	26	.	.	PUNCT
cana-3376	274	1	the	the	DET
cana-3376	274	2	empirical	empirical	ADJ
cana-3376	274	3	evidence	evidence	NOUN
cana-3376	274	4	supports	support	VERB
cana-3376	274	5	the	the	DET
cana-3376	274	6	integration	integration	NOUN
cana-3376	274	7	of	of	ADP
cana-3376	274	8	these	these	DET
cana-3376	274	9	technologies	technology	NOUN
cana-3376	274	10	into	into	ADP
cana-3376	274	11	cohesive	cohesive	ADJ
cana-3376	274	12	strategies	strategy	NOUN
cana-3376	274	13	to	to	PART
cana-3376	274	14	drive	drive	VERB
cana-3376	274	15	business	business	NOUN
cana-3376	274	16	success	success	NOUN
cana-3376	274	17	.	.	PUNCT
cana-3376	275	1	the	the	DET
cana-3376	275	2	findings	finding	NOUN
cana-3376	275	3	emphasize	emphasize	VERB
cana-3376	275	4	the	the	DET
cana-3376	275	5	need	need	NOUN
cana-3376	275	6	for	for	ADP
cana-3376	275	7	ongoing	ongoing	ADJ
cana-3376	275	8	research	research	NOUN
cana-3376	275	9	,	,	PUNCT
cana-3376	275	10	particularly	particularly	ADV
cana-3376	275	11	on	on	ADP
cana-3376	275	12	how	how	SCONJ
cana-3376	275	13	digital	digital	ADJ
cana-3376	275	14	marketing	marketing	NOUN
cana-3376	275	15	and	and	CCONJ
cana-3376	275	16	ai	ai	NOUN
cana-3376	275	17	can	can	AUX
cana-3376	275	18	be	be	AUX
cana-3376	275	19	optimized	optimize	VERB
cana-3376	275	20	in	in	ADP
cana-3376	275	21	diverse	diverse	ADJ
cana-3376	275	22	cultural	cultural	ADJ
cana-3376	275	23	and	and	CCONJ
cana-3376	275	24	economic	economic	ADJ
cana-3376	275	25	contexts	contexts	NOUN
cana-3376	275	26	.	.	PUNCT
cana-3376	276	1	for	for	ADP
cana-3376	276	2	policymakers	policymaker	NOUN
cana-3376	276	3	and	and	CCONJ
cana-3376	276	4	business	business	NOUN
cana-3376	276	5	leaders	leader	NOUN
cana-3376	276	6	in	in	ADP
cana-3376	276	7	china	china	PROPN
cana-3376	276	8	,	,	PUNCT
cana-3376	276	9	the	the	DET
cana-3376	276	10	study	study	NOUN
cana-3376	276	11	serves	serve	VERB
cana-3376	276	12	as	as	ADP
cana-3376	276	13	a	a	DET
cana-3376	276	14	guide	guide	NOUN
cana-3376	276	15	to	to	ADP
cana-3376	276	16	developing	develop	VERB
cana-3376	276	17	effective	effective	ADJ
cana-3376	276	18	strategies	strategy	NOUN
cana-3376	276	19	that	that	PRON
cana-3376	276	20	leverage	leverage	VERB
cana-3376	276	21	digital	digital	ADJ
cana-3376	276	22	tools	tool	NOUN
cana-3376	276	23	for	for	ADP
cana-3376	276	24	sustained	sustained	ADJ
cana-3376	276	25	success	success	NOUN
cana-3376	276	26	in	in	ADP
cana-3376	276	27	an	an	DET
cana-3376	276	28	increasingly	increasingly	ADV
cana-3376	276	29	competitive	competitive	ADJ
cana-3376	276	30	market	market	NOUN
cana-3376	276	31	.	.	PUNCT
cana-3376	277	1	references	reference	NOUN
cana-3376	277	2	[	[	X
cana-3376	277	3	1	1	NUM
cana-3376	277	4	]	]	PUNCT
cana-3376	277	5	abeywardana	abeywardana	ADJ
cana-3376	277	6	,	,	PUNCT
cana-3376	277	7	n.	n.	PROPN
cana-3376	277	8	l.	l.	PROPN
cana-3376	277	9	e.	e.	PROPN
cana-3376	277	10	,	,	PUNCT
cana-3376	277	11	azam	azam	PROPN
cana-3376	277	12	,	,	PUNCT
cana-3376	277	13	s.	s.	PROPN
cana-3376	277	14	m.	m.	PROPN
cana-3376	277	15	f.	f.	PROPN
cana-3376	277	16	,	,	PUNCT
cana-3376	277	17	&	&	CCONJ
cana-3376	277	18	teng	teng	PROPN
cana-3376	277	19	,	,	PUNCT
cana-3376	277	20	k.	k.	PROPN
cana-3376	277	21	l.	l.	PROPN
cana-3376	277	22	l.	l.	PROPN
cana-3376	277	23	(	(	PUNCT
cana-3376	277	24	2023	2023	NUM
cana-3376	277	25	)	)	PUNCT
cana-3376	277	26	.	.	PUNCT
cana-3376	278	1	why	why	SCONJ
cana-3376	278	2	/	/	SYM
cana-3376	278	3	how	how	SCONJ
cana-3376	278	4	are	be	AUX
cana-3376	278	5	integrated	integrate	VERB
cana-3376	278	6	reporting	reporting	NOUN
cana-3376	278	7	practices	practice	NOUN
cana-3376	278	8	adopted	adopt	VERB
cana-3376	278	9	/	/	SYM
cana-3376	278	10	diffused	diffused	ADJ
cana-3376	278	11	?	?	PUNCT
cana-3376	279	1	evidence	evidence	NOUN
cana-3376	279	2	from	from	ADP
cana-3376	279	3	public	public	ADJ
cana-3376	279	4	listed	list	VERB
cana-3376	279	5	companies	company	NOUN
cana-3376	279	6	in	in	ADP
cana-3376	279	7	sri	sri	PROPN
cana-3376	279	8	lanka	lanka	PROPN
cana-3376	279	9	.	.	PUNCT
cana-3376	280	1	asian	asian	PROPN
cana-3376	280	2	journal	journal	PROPN
cana-3376	280	3	of	of	ADP
cana-3376	280	4	business	business	NOUN
cana-3376	280	5	and	and	CCONJ
cana-3376	280	6	accounting	accounting	NOUN
cana-3376	280	7	,	,	PUNCT
cana-3376	280	8	16(2	16(2	NUM
cana-3376	280	9	)	)	PUNCT
cana-3376	280	10	,	,	PUNCT
cana-3376	280	11	107	107	NUM
cana-3376	280	12	.	.	PUNCT
cana-3376	281	1	[	[	X
cana-3376	281	2	2	2	NUM
cana-3376	281	3	]	]	PUNCT
cana-3376	281	4	agmeka	agmeka	NOUN
cana-3376	281	5	,	,	PUNCT
cana-3376	281	6	f.	f.	PROPN
cana-3376	281	7	,	,	PUNCT
cana-3376	281	8	wathoni	wathoni	PROPN
cana-3376	281	9	,	,	PUNCT
cana-3376	281	10	r.	r.	PROPN
cana-3376	281	11	n.	n.	PROPN
cana-3376	281	12	,	,	PUNCT
cana-3376	281	13	&	&	CCONJ
cana-3376	281	14	santoso	santoso	PROPN
cana-3376	281	15	,	,	PUNCT
cana-3376	281	16	i.	i.	NOUN
cana-3376	281	17	(	(	PUNCT
cana-3376	281	18	2019	2019	NUM
cana-3376	281	19	)	)	PUNCT
cana-3376	281	20	.	.	PUNCT
cana-3376	282	1	the	the	DET
cana-3376	282	2	impact	impact	NOUN
cana-3376	282	3	of	of	ADP
cana-3376	282	4	brand	brand	NOUN
cana-3376	282	5	reputation	reputation	NOUN
cana-3376	282	6	on	on	ADP
cana-3376	282	7	customer	customer	NOUN
cana-3376	282	8	purchasing	purchasing	NOUN
cana-3376	282	9	decisions	decision	NOUN
cana-3376	282	10	:	:	PUNCT
cana-3376	282	11	an	an	DET
cana-3376	282	12	empirical	empirical	ADJ
cana-3376	282	13	study	study	NOUN
cana-3376	282	14	.	.	PUNCT
cana-3376	283	1	journal	journal	NOUN
cana-3376	283	2	of	of	ADP
cana-3376	283	3	consumer	consumer	NOUN
cana-3376	283	4	research	research	NOUN
cana-3376	283	5	,	,	PUNCT
cana-3376	283	6	46(2	46(2	NOUN
cana-3376	283	7	)	)	PUNCT
cana-3376	283	8	,	,	PUNCT
cana-3376	283	9	345	345	NUM
cana-3376	283	10	-	-	SYM
cana-3376	283	11	362	362	NUM
cana-3376	283	12	.	.	PUNCT
cana-3376	284	1	https://doi.org/10.1093/jcr/ucz025	https://doi.org/10.1093/jcr/ucz025	PROPN
cana-3376	284	2	[	[	X
cana-3376	284	3	3	3	X
cana-3376	284	4	]	]	X
cana-3376	284	5	aladayleh	aladayleh	NOUN
cana-3376	284	6	,	,	PUNCT
cana-3376	284	7	k.	k.	PROPN
cana-3376	284	8	j.	j.	PROPN
cana-3376	284	9	(	(	PUNCT
cana-3376	284	10	2020	2020	NUM
cana-3376	284	11	)	)	PUNCT
cana-3376	284	12	.	.	PUNCT
cana-3376	285	1	media	medium	NOUN
cana-3376	285	2	consumption	consumption	NOUN
cana-3376	285	3	patterns	pattern	NOUN
cana-3376	285	4	in	in	ADP
cana-3376	285	5	jordan	jordan	PROPN
cana-3376	285	6	:	:	PUNCT
cana-3376	285	7	challenges	challenge	NOUN
cana-3376	285	8	and	and	CCONJ
cana-3376	285	9	prospects	prospect	NOUN
cana-3376	285	10	in	in	ADP
cana-3376	285	11	accessing	access	VERB
cana-3376	285	12	media	medium	NOUN
cana-3376	285	13	services	service	NOUN
cana-3376	285	14	.	.	PUNCT
cana-3376	286	1	journal	journal	PROPN
cana-3376	286	2	of	of	ADP
cana-3376	286	3	media	medium	NOUN
cana-3376	286	4	studies	study	NOUN
cana-3376	286	5	,	,	PUNCT
cana-3376	286	6	13(1	13(1	NUM
cana-3376	286	7	)	)	PUNCT
cana-3376	286	8	,	,	PUNCT
cana-3376	286	9	45	45	NUM
cana-3376	286	10	-	-	SYM
cana-3376	286	11	59	59	NUM
cana-3376	286	12	.	.	PUNCT
cana-3376	287	1	[	[	X
cana-3376	287	2	4	4	NUM
cana-3376	287	3	]	]	PUNCT
cana-3376	287	4	amelda	amelda	PROPN
cana-3376	287	5	,	,	PUNCT
cana-3376	287	6	e.	e.	PROPN
cana-3376	287	7	,	,	PUNCT
cana-3376	287	8	alamsjah	alamsjah	PROPN
cana-3376	287	9	,	,	PUNCT
cana-3376	287	10	f.	f.	PROPN
cana-3376	287	11	,	,	PUNCT
cana-3376	287	12	&	&	CCONJ
cana-3376	287	13	elidjen	elidjen	PROPN
cana-3376	287	14	,	,	PUNCT
cana-3376	287	15	e.	e.	PROPN
cana-3376	287	16	(	(	PUNCT
cana-3376	287	17	2021	2021	NUM
cana-3376	287	18	)	)	PUNCT
cana-3376	287	19	.	.	PUNCT
cana-3376	288	1	digital	digital	ADJ
cana-3376	288	2	transformation	transformation	NOUN
cana-3376	288	3	in	in	ADP
cana-3376	288	4	the	the	DET
cana-3376	288	5	media	medium	NOUN
cana-3376	288	6	industry	industry	NOUN
cana-3376	288	7	:	:	PUNCT
cana-3376	288	8	beyond	beyond	ADP
cana-3376	288	9	online	online	ADJ
cana-3376	288	10	and	and	CCONJ
cana-3376	288	11	mobile	mobile	ADJ
cana-3376	288	12	services	service	NOUN
cana-3376	288	13	.	.	PUNCT
cana-3376	289	1	journal	journal	NOUN
cana-3376	289	2	of	of	ADP
cana-3376	289	3	digital	digital	ADJ
cana-3376	289	4	marketing	marketing	NOUN
cana-3376	289	5	,	,	PUNCT
cana-3376	289	6	5(4	5(4	NUM
cana-3376	289	7	)	)	PUNCT
cana-3376	289	8	,	,	PUNCT
cana-3376	289	9	87	87	NUM
cana-3376	289	10	-	-	SYM
cana-3376	289	11	102	102	NUM
cana-3376	289	12	.	.	PUNCT
cana-3376	289	13	https://doi.org/10.1007/s10209-020-00764-6	https://doi.org/10.1007/s10209-020-00764-6	PUNCT
cana-3376	290	1	[	[	X
cana-3376	290	2	5	5	NUM
cana-3376	290	3	]	]	X
cana-3376	290	4	azam	azam	PROPN
cana-3376	290	5	,	,	PUNCT
cana-3376	290	6	s.	s.	PROPN
cana-3376	290	7	m.	m.	PROPN
cana-3376	290	8	f.	f.	PROPN
cana-3376	290	9	,	,	PUNCT
cana-3376	290	10	yajid	yajid	PROPN
cana-3376	290	11	,	,	PUNCT
cana-3376	290	12	m.	m.	PROPN
cana-3376	290	13	s.	s.	PROPN
cana-3376	290	14	,	,	PUNCT
cana-3376	290	15	tham	tham	PROPN
cana-3376	290	16	,	,	PUNCT
cana-3376	290	17	j.	j.	PROPN
cana-3376	290	18	,	,	PUNCT
cana-3376	290	19	hamid	hamid	PROPN
cana-3376	290	20	,	,	PUNCT
cana-3376	290	21	j.	j.	PROPN
cana-3376	290	22	a.	a.	PROPN
cana-3376	290	23	,	,	PUNCT
cana-3376	290	24	khatibi	khatibi	NOUN
cana-3376	290	25	,	,	PUNCT
cana-3376	290	26	a.	a.	NOUN
cana-3376	290	27	,	,	PUNCT
cana-3376	290	28	johar	johar	PROPN
cana-3376	290	29	,	,	PUNCT
cana-3376	290	30	m.	m.	NOUN
cana-3376	290	31	g.	g.	PROPN
cana-3376	290	32	m.	m.	PROPN
cana-3376	290	33	,	,	PUNCT
cana-3376	290	34	&	&	CCONJ
cana-3376	290	35	ariffin	ariffin	PROPN
cana-3376	290	36	,	,	PUNCT
cana-3376	290	37	i.	i.	PROPN
cana-3376	290	38	a.	a.	PROPN
cana-3376	290	39	(	(	PUNCT
cana-3376	290	40	2021	2021	NUM
cana-3376	290	41	)	)	PUNCT
cana-3376	290	42	.	.	PUNCT
cana-3376	291	1	research	research	NOUN
cana-3376	291	2	methodology	methodology	NOUN
cana-3376	291	3	:	:	PUNCT
cana-3376	291	4	building	build	VERB
cana-3376	291	5	research	research	NOUN
cana-3376	291	6	skills	skill	NOUN
cana-3376	291	7	(	(	PUNCT
cana-3376	291	8	1st	1st	ADJ
cana-3376	291	9	ed	ed	NOUN
cana-3376	291	10	.	.	PUNCT
cana-3376	291	11	)	)	PUNCT
cana-3376	291	12	.	.	PUNCT
cana-3376	292	1	mcgraw	mcgraw	PROPN
cana-3376	292	2	-	-	PUNCT
cana-3376	292	3	hill	hill	NOUN
cana-3376	292	4	education	education	NOUN
cana-3376	292	5	(	(	PUNCT
cana-3376	292	6	malaysia	malaysia	NOUN
cana-3376	292	7	)	)	PUNCT
cana-3376	292	8	sdn	sdn	PROPN
cana-3376	292	9	.	.	PUNCT
cana-3376	293	1	bhd	bhd	PROPN
cana-3376	293	2	.	.	PUNCT
cana-3376	294	1	[	[	X
cana-3376	294	2	6	6	NUM
cana-3376	294	3	]	]	X
cana-3376	294	4	azam	azam	PROPN
cana-3376	294	5	,	,	PUNCT
cana-3376	294	6	s.	s.	PROPN
cana-3376	294	7	m.	m.	PROPN
cana-3376	294	8	f.	f.	PROPN
cana-3376	294	9	,	,	PUNCT
cana-3376	294	10	yajid	yajid	PROPN
cana-3376	294	11	,	,	PUNCT
cana-3376	294	12	m.	m.	PROPN
cana-3376	294	13	s.	s.	PROPN
cana-3376	294	14	,	,	PUNCT
cana-3376	294	15	tham	tham	PROPN
cana-3376	294	16	,	,	PUNCT
cana-3376	294	17	j.	j.	PROPN
cana-3376	294	18	,	,	PUNCT
cana-3376	294	19	hamid	hamid	PROPN
cana-3376	294	20	,	,	PUNCT
cana-3376	294	21	j.	j.	PROPN
cana-3376	294	22	a.	a.	PROPN
cana-3376	294	23	,	,	PUNCT
cana-3376	294	24	khatibi	khatibi	NOUN
cana-3376	294	25	,	,	PUNCT
cana-3376	294	26	a.	a.	NOUN
cana-3376	294	27	,	,	PUNCT
cana-3376	294	28	johar	johar	PROPN
cana-3376	294	29	,	,	PUNCT
cana-3376	294	30	m.	m.	NOUN
cana-3376	294	31	g.	g.	PROPN
cana-3376	294	32	m.	m.	PROPN
cana-3376	294	33	,	,	PUNCT
cana-3376	294	34	&	&	CCONJ
cana-3376	294	35	ariffin	ariffin	PROPN
cana-3376	294	36	,	,	PUNCT
cana-3376	294	37	i.	i.	PROPN
cana-3376	294	38	a.	a.	PROPN
cana-3376	294	39	(	(	PUNCT
cana-3376	294	40	2023	2023	NUM
cana-3376	294	41	)	)	PUNCT
cana-3376	294	42	.	.	PUNCT
cana-3376	295	1	research	research	NOUN
cana-3376	295	2	methodology	methodology	NOUN
cana-3376	295	3	:	:	PUNCT
cana-3376	295	4	building	build	VERB
cana-3376	295	5	research	research	NOUN
cana-3376	295	6	skills	skill	NOUN
cana-3376	295	7	(	(	PUNCT
cana-3376	295	8	2nd	2nd	ADJ
cana-3376	295	9	ed	ed	NOUN
cana-3376	295	10	.	.	PUNCT
cana-3376	295	11	)	)	PUNCT
cana-3376	295	12	.	.	PUNCT
cana-3376	296	1	mcgraw	mcgraw	PROPN
cana-3376	296	2	-	-	PUNCT
cana-3376	296	3	hill	hill	NOUN
cana-3376	296	4	education	education	NOUN
cana-3376	296	5	(	(	PUNCT
cana-3376	296	6	malaysia	malaysia	NOUN
cana-3376	296	7	)	)	PUNCT
cana-3376	296	8	sdn	sdn	PROPN
cana-3376	296	9	.	.	PUNCT
cana-3376	297	1	bhd	bhd	PROPN
cana-3376	297	2	.	.	PUNCT
cana-3376	298	1	[	[	X
cana-3376	298	2	7	7	NUM
cana-3376	298	3	]	]	X
cana-3376	298	4	baker	baker	PROPN
cana-3376	298	5	,	,	PUNCT
cana-3376	298	6	j.	j.	PROPN
cana-3376	298	7	(	(	PUNCT
cana-3376	298	8	2012	2012	NUM
cana-3376	298	9	)	)	PUNCT
cana-3376	298	10	.	.	PUNCT
cana-3376	299	1	the	the	DET
cana-3376	299	2	technology	technology	NOUN
cana-3376	299	3	-	-	PUNCT
cana-3376	299	4	organization	organization	NOUN
cana-3376	299	5	-	-	PUNCT
cana-3376	299	6	environment	environment	NOUN
cana-3376	299	7	framework	framework	NOUN
cana-3376	299	8	.	.	PUNCT
cana-3376	300	1	in	in	ADP
cana-3376	300	2	y.	y.	PROPN
cana-3376	300	3	k.	k.	PROPN
cana-3376	300	4	dwivedi	dwivedi	PROPN
cana-3376	300	5	,	,	PUNCT
cana-3376	300	6	m.	m.	PROPN
cana-3376	300	7	r.	r.	PROPN
cana-3376	300	8	wade	wade	PROPN
cana-3376	300	9	,	,	PUNCT
cana-3376	300	10	&	&	CCONJ
cana-3376	300	11	s.	s.	PROPN
cana-3376	300	12	l.	l.	PROPN
cana-3376	300	13	schneberger	schneberger	PROPN
cana-3376	300	14	(	(	PUNCT
cana-3376	300	15	eds	ed	NOUN
cana-3376	300	16	.	.	PUNCT
cana-3376	300	17	)	)	PUNCT
cana-3376	300	18	,	,	PUNCT
cana-3376	300	19	information	information	NOUN
cana-3376	300	20	systems	system	NOUN
cana-3376	300	21	theory	theory	NOUN
cana-3376	300	22	(	(	PUNCT
cana-3376	300	23	vol	vol	NOUN
cana-3376	300	24	.	.	PROPN
cana-3376	300	25	28	28	NUM
cana-3376	300	26	,	,	PUNCT
cana-3376	300	27	pp	pp	ADJ
cana-3376	300	28	.	.	PUNCT
cana-3376	301	1	231	231	NUM
cana-3376	301	2	-	-	SYM
cana-3376	301	3	245	245	NUM
cana-3376	301	4	)	)	PUNCT
cana-3376	301	5	.	.	PUNCT
cana-3376	302	1	springer	springer	NOUN
cana-3376	302	2	.	.	PUNCT
cana-3376	303	1	[	[	X
cana-3376	303	2	8	8	NUM
cana-3376	303	3	]	]	X
cana-3376	303	4	bala	bala	PROPN
cana-3376	303	5	,	,	PUNCT
cana-3376	303	6	m.	m.	NOUN
cana-3376	303	7	,	,	PUNCT
cana-3376	303	8	&	&	CCONJ
cana-3376	303	9	verma	verma	PROPN
cana-3376	303	10	,	,	PUNCT
cana-3376	303	11	d.	d.	PROPN
cana-3376	303	12	(	(	PUNCT
cana-3376	303	13	2018	2018	NUM
cana-3376	303	14	)	)	PUNCT
cana-3376	303	15	.	.	PUNCT
cana-3376	304	1	a	a	DET
cana-3376	304	2	critical	critical	ADJ
cana-3376	304	3	review	review	NOUN
cana-3376	304	4	of	of	ADP
cana-3376	304	5	digital	digital	ADJ
cana-3376	304	6	marketing	marketing	NOUN
cana-3376	304	7	:	:	PUNCT
cana-3376	304	8	the	the	DET
cana-3376	304	9	challenges	challenge	NOUN
cana-3376	304	10	and	and	CCONJ
cana-3376	304	11	opportunities	opportunity	NOUN
cana-3376	304	12	.	.	PUNCT
cana-3376	305	1	international	international	ADJ
cana-3376	305	2	journal	journal	NOUN
cana-3376	305	3	of	of	ADP
cana-3376	305	4	marketing	marketing	NOUN
cana-3376	305	5	studies	study	NOUN
cana-3376	305	6	,	,	PUNCT
cana-3376	305	7	10(1	10(1	NUM
cana-3376	305	8	)	)	PUNCT
cana-3376	305	9	,	,	PUNCT
cana-3376	305	10	47	47	NUM
cana-3376	305	11	-	-	SYM
cana-3376	305	12	61	61	NUM
cana-3376	305	13	.	.	PUNCT
cana-3376	306	1	https://doi.org/10.5539/ijms.v10n1p47	https://doi.org/10.5539/ijms.v10n1p47	X
cana-3376	307	1	[	[	X
cana-3376	307	2	9	9	NUM
cana-3376	307	3	]	]	PUNCT
cana-3376	307	4	banon	banon	NOUN
cana-3376	307	5	,	,	PUNCT
cana-3376	307	6	e.	e.	PROPN
cana-3376	307	7	,	,	PUNCT
cana-3376	307	8	alamsjah	alamsjah	PROPN
cana-3376	307	9	,	,	PUNCT
cana-3376	307	10	f.	f.	PROPN
cana-3376	307	11	,	,	PUNCT
cana-3376	307	12	&	&	CCONJ
cana-3376	307	13	elidjen	elidjen	PROPN
cana-3376	307	14	,	,	PUNCT
cana-3376	307	15	e.	e.	PROPN
cana-3376	307	16	(	(	PUNCT
cana-3376	307	17	2021	2021	NUM
cana-3376	307	18	)	)	PUNCT
cana-3376	307	19	.	.	PUNCT
cana-3376	308	1	digital	digital	ADJ
cana-3376	308	2	marketing	marketing	NOUN
cana-3376	308	3	talent	talent	NOUN
cana-3376	308	4	and	and	CCONJ
cana-3376	308	5	technology	technology	NOUN
cana-3376	308	6	:	:	PUNCT
cana-3376	308	7	keys	key	NOUN
cana-3376	308	8	to	to	ADP
cana-3376	308	9	improving	improve	VERB
cana-3376	308	10	media	medium	NOUN
cana-3376	308	11	performance	performance	NOUN
cana-3376	308	12	.	.	PUNCT
cana-3376	309	1	journal	journal	NOUN
cana-3376	309	2	of	of	ADP
cana-3376	309	3	marketing	marketing	NOUN
cana-3376	309	4	and	and	CCONJ
cana-3376	309	5	communication	communication	NOUN
cana-3376	309	6	,	,	PUNCT
cana-3376	309	7	9(2	9(2	NUM
cana-3376	309	8	)	)	PUNCT
cana-3376	309	9	,	,	PUNCT
cana-3376	309	10	78	78	NUM
cana-3376	309	11	-	-	SYM
cana-3376	309	12	91	91	NUM
cana-3376	309	13	.	.	PUNCT
cana-3376	310	1	https://doi.org/10.1080/10410236.2020.1746232	https://doi.org/10.1080/10410236.2020.1746232	PROPN
cana-3376	311	1	[	[	X
cana-3376	311	2	10	10	NUM
cana-3376	311	3	]	]	X
cana-3376	311	4	behera	behera	PROPN
cana-3376	311	5	,	,	PUNCT
cana-3376	311	6	r.	r.	PROPN
cana-3376	311	7	,	,	PUNCT
cana-3376	311	8	guniganti	guniganti	PROPN
cana-3376	311	9	,	,	PUNCT
cana-3376	311	10	s.	s.	PROPN
cana-3376	311	11	,	,	PUNCT
cana-3376	311	12	nayak	nayak	PROPN
cana-3376	311	13	,	,	PUNCT
cana-3376	311	14	r.	r.	PROPN
cana-3376	311	15	,	,	PUNCT
cana-3376	311	16	&	&	CCONJ
cana-3376	311	17	tripathy	tripathy	PROPN
cana-3376	311	18	,	,	PUNCT
cana-3376	311	19	p.	p.	NOUN
cana-3376	311	20	(	(	PUNCT
cana-3376	311	21	2020	2020	NUM
cana-3376	311	22	)	)	PUNCT
cana-3376	311	23	.	.	PUNCT
cana-3376	312	1	personalized	personalize	VERB
cana-3376	312	2	digital	digital	ADJ
cana-3376	312	3	marketing	marketing	NOUN
cana-3376	312	4	and	and	CCONJ
cana-3376	312	5	its	its	PRON
cana-3376	312	6	impact	impact	NOUN
cana-3376	312	7	on	on	ADP
cana-3376	312	8	conversion	conversion	NOUN
cana-3376	312	9	rates	rate	NOUN
cana-3376	312	10	.	.	PUNCT
cana-3376	313	1	journal	journal	NOUN
cana-3376	313	2	of	of	ADP
cana-3376	313	3	digital	digital	ADJ
cana-3376	313	4	marketing	marketing	NOUN
cana-3376	313	5	research	research	NOUN
cana-3376	313	6	,	,	PUNCT
cana-3376	313	7	12(3	12(3	NUM
cana-3376	313	8	)	)	PUNCT
cana-3376	313	9	,	,	PUNCT
cana-3376	313	10	45	45	NUM
cana-3376	313	11	-	-	SYM
cana-3376	313	12	61	61	NUM
cana-3376	313	13	.	.	PUNCT
cana-3376	314	1	https://doi.org/10.1016/j.jdmr.2020.03.005	https://doi.org/10.1016/j.jdmr.2020.03.005	NOUN
cana-3376	314	2	[	[	X
cana-3376	314	3	11	11	NUM
cana-3376	314	4	]	]	PUNCT
cana-3376	314	5	boateng	boateng	PROPN
cana-3376	314	6	,	,	PUNCT
cana-3376	314	7	f.	f.	PROPN
cana-3376	314	8	g.	g.	PROPN
cana-3376	314	9	,	,	PUNCT
cana-3376	314	10	damptey	damptey	PROPN
cana-3376	314	11	,	,	PUNCT
cana-3376	314	12	h.	h.	PROPN
cana-3376	314	13	,	,	PUNCT
cana-3376	314	14	&	&	CCONJ
cana-3376	314	15	otu	otu	PROPN
cana-3376	314	16	-	-	PUNCT
cana-3376	314	17	larbi	larbi	PROPN
cana-3376	314	18	,	,	PUNCT
cana-3376	314	19	s.	s.	PROPN
cana-3376	314	20	(	(	PUNCT
cana-3376	314	21	2020	2020	NUM
cana-3376	314	22	)	)	PUNCT
cana-3376	314	23	.	.	PUNCT
cana-3376	315	1	digital	digital	ADJ
cana-3376	315	2	marketing	marketing	NOUN
cana-3376	315	3	capabilities	capability	NOUN
cana-3376	315	4	in	in	ADP
cana-3376	315	5	the	the	DET
cana-3376	315	6	media	medium	NOUN
cana-3376	315	7	industry	industry	NOUN
cana-3376	315	8	:	:	PUNCT
cana-3376	315	9	a	a	DET
cana-3376	315	10	case	case	NOUN
cana-3376	315	11	study	study	NOUN
cana-3376	315	12	of	of	ADP
cana-3376	315	13	media	medium	NOUN
cana-3376	315	14	organisations	organisation	NOUN
cana-3376	315	15	in	in	ADP
cana-3376	315	16	ghana	ghana	PROPN
cana-3376	315	17	.	.	PUNCT
cana-3376	316	1	journal	journal	PROPN
cana-3376	316	2	of	of	ADP
cana-3376	316	3	media	medium	NOUN
cana-3376	316	4	and	and	CCONJ
cana-3376	316	5	communication	communication	NOUN
cana-3376	316	6	research	research	NOUN
cana-3376	316	7	,	,	PUNCT
cana-3376	316	8	18(3	18(3	NUM
cana-3376	316	9	)	)	PUNCT
cana-3376	316	10	,	,	PUNCT
cana-3376	316	11	123	123	NUM
cana-3376	316	12	-	-	SYM
cana-3376	316	13	135	135	NUM
cana-3376	316	14	.	.	PUNCT
cana-3376	317	1	[	[	X
cana-3376	317	2	12	12	NUM
cana-3376	317	3	]	]	X
cana-3376	317	4	byrne	byrne	PROPN
cana-3376	317	5	,	,	PUNCT
cana-3376	317	6	b.	b.	PROPN
cana-3376	317	7	m.	m.	PROPN
cana-3376	317	8	(	(	PUNCT
cana-3376	317	9	2010	2010	NUM
cana-3376	317	10	)	)	PUNCT
cana-3376	317	11	.	.	PUNCT
cana-3376	318	1	structural	structural	ADJ
cana-3376	318	2	equation	equation	NOUN
cana-3376	318	3	modeling	modeling	NOUN
cana-3376	318	4	with	with	ADP
cana-3376	318	5	amos	amos	PROPN
cana-3376	318	6	:	:	PUNCT
cana-3376	318	7	basic	basic	ADJ
cana-3376	318	8	concepts	concept	NOUN
cana-3376	318	9	,	,	PUNCT
cana-3376	318	10	applications	application	NOUN
cana-3376	318	11	,	,	PUNCT
cana-3376	318	12	and	and	CCONJ
cana-3376	318	13	programming	programming	NOUN
cana-3376	318	14	(	(	PUNCT
cana-3376	318	15	2nd	2nd	ADJ
cana-3376	318	16	ed	ed	NOUN
cana-3376	318	17	.	.	PUNCT
cana-3376	318	18	)	)	PUNCT
cana-3376	318	19	.	.	PUNCT
cana-3376	319	1	routledge	routledge	PROPN
cana-3376	319	2	.	.	PUNCT
cana-3376	320	1	[	[	X
cana-3376	320	2	13	13	NUM
cana-3376	320	3	]	]	SYM
cana-3376	320	4	che	che	X
cana-3376	320	5	,	,	PUNCT
cana-3376	320	6	h.	h.	PROPN
cana-3376	320	7	,	,	PUNCT
cana-3376	320	8	katayama	katayama	PROPN
cana-3376	320	9	,	,	PUNCT
cana-3376	320	10	h.	h.	PROPN
cana-3376	320	11	,	,	PUNCT
cana-3376	320	12	&	&	CCONJ
cana-3376	320	13	lee	lee	PROPN
cana-3376	320	14	,	,	PUNCT
cana-3376	320	15	m.	m.	NOUN
cana-3376	320	16	(	(	PUNCT
cana-3376	320	17	2020	2020	NUM
cana-3376	320	18	)	)	PUNCT
cana-3376	320	19	.	.	PUNCT
cana-3376	321	1	brand	brand	NOUN
cana-3376	321	2	reputation	reputation	NOUN
cana-3376	321	3	and	and	CCONJ
cana-3376	321	4	consumer	consumer	NOUN
cana-3376	321	5	loyalty	loyalty	NOUN
cana-3376	321	6	:	:	PUNCT
cana-3376	321	7	an	an	DET
cana-3376	321	8	empirical	empirical	ADJ
cana-3376	321	9	investigation	investigation	NOUN
cana-3376	321	10	.	.	PUNCT
cana-3376	322	1	journal	journal	PROPN
cana-3376	322	2	of	of	ADP
cana-3376	322	3	brand	brand	PROPN
cana-3376	322	4	management	management	NOUN
cana-3376	322	5	,	,	PUNCT
cana-3376	322	6	27(4	27(4	PROPN
cana-3376	322	7	)	)	PUNCT
cana-3376	322	8	,	,	PUNCT
cana-3376	322	9	367	367	NUM
cana-3376	322	10	-	-	SYM
cana-3376	322	11	381	381	NUM
cana-3376	322	12	.	.	PUNCT
cana-3376	323	1	https://doi.org/10.1057/s41262-019-00182-2	https://doi.org/10.1057/s41262-019-00182-2	X
cana-3376	324	1	[	[	X
cana-3376	324	2	14	14	NUM
cana-3376	324	3	]	]	X
cana-3376	324	4	columbus	columbus	PROPN
cana-3376	324	5	,	,	PUNCT
cana-3376	324	6	l.	l.	PROPN
cana-3376	324	7	(	(	PUNCT
cana-3376	324	8	2018	2018	NUM
cana-3376	324	9	,	,	PUNCT
cana-3376	324	10	july	july	PROPN
cana-3376	324	11	16	16	NUM
cana-3376	324	12	)	)	PUNCT
cana-3376	324	13	.	.	PUNCT
cana-3376	325	1	how	how	SCONJ
cana-3376	325	2	ai	ai	AUX
cana-3376	325	3	is	be	AUX
cana-3376	325	4	improving	improve	VERB
cana-3376	325	5	digital	digital	ADJ
cana-3376	325	6	marketing	marketing	NOUN
cana-3376	325	7	strategies	strategy	NOUN
cana-3376	325	8	.	.	PUNCT
cana-3376	326	1	forbes	forbes	PROPN
cana-3376	326	2	.	.	PUNCT
cana-3376	327	1	https://www.forbes.com/sites/louiscolumbus/2018/07/16/how-ai-is-improving-digital-marketing-strategies	https://www.forbes.com/sites/louiscolumbus/2018/07/16/how-ai-is-improving-digital-marketing-strategie	NOUN
cana-3376	327	2	[	[	X
cana-3376	327	3	15	15	NUM
cana-3376	327	4	]	]	PUNCT
cana-3376	327	5	commsights	commsight	NOUN
cana-3376	327	6	.	.	PUNCT
cana-3376	328	1	(	(	PUNCT
cana-3376	328	2	2019	2019	NUM
cana-3376	328	3	)	)	PUNCT
cana-3376	328	4	.	.	PUNCT
cana-3376	329	1	defining	define	VERB
cana-3376	329	2	brand	brand	NOUN
cana-3376	329	3	reputation	reputation	NOUN
cana-3376	329	4	:	:	PUNCT
cana-3376	329	5	key	key	ADJ
cana-3376	329	6	insights	insight	NOUN
cana-3376	329	7	into	into	ADP
cana-3376	329	8	consumer	consumer	NOUN
cana-3376	329	9	perceptions	perception	NOUN
cana-3376	329	10	.	.	PUNCT
cana-3376	330	1	journal	journal	NOUN
cana-3376	330	2	of	of	ADP
cana-3376	330	3	brand	brand	NOUN
cana-3376	330	4	reputation	reputation	NOUN
cana-3376	330	5	,	,	PUNCT
cana-3376	330	6	9(2	9(2	NUM
cana-3376	330	7	)	)	PUNCT
cana-3376	330	8	,	,	PUNCT
cana-3376	330	9	25	25	NUM
cana-3376	330	10	-	-	SYM
cana-3376	330	11	31	31	NUM
cana-3376	330	12	.	.	PUNCT
cana-3376	331	1	communications	communication	NOUN
cana-3376	331	2	on	on	ADP
cana-3376	331	3	applied	apply	VERB
cana-3376	331	4	nonlinear	nonlinear	ADJ
cana-3376	331	5	analysis	analysis	NOUN
cana-3376	331	6	issn	issn	NOUN
cana-3376	331	7	:	:	PUNCT
cana-3376	331	8	1074	1074	NUM
cana-3376	331	9	-	-	PUNCT
cana-3376	331	10	133x	133x	NUM
cana-3376	331	11	vol	vol	NOUN
cana-3376	331	12	32	32	NUM
cana-3376	331	13	no	no	NOUN
cana-3376	331	14	.	.	PUNCT
cana-3376	332	1	7s	7	NOUN
cana-3376	332	2	(	(	PUNCT
cana-3376	332	3	2025	2025	NUM
cana-3376	332	4	)	)	PUNCT
cana-3376	332	5	194	194	NUM
cana-3376	332	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-3376	333	1	[	[	X
cana-3376	333	2	16	16	NUM
cana-3376	333	3	]	]	X
cana-3376	333	4	crittenden	crittenden	PROPN
cana-3376	333	5	,	,	PUNCT
cana-3376	333	6	v.	v.	PROPN
cana-3376	333	7	l.	l.	PROPN
cana-3376	333	8	,	,	PUNCT
cana-3376	333	9	biel	biel	PROPN
cana-3376	333	10	,	,	PUNCT
cana-3376	333	11	i.	i.	PROPN
cana-3376	333	12	k.	k.	PROPN
cana-3376	333	13	,	,	PUNCT
cana-3376	333	14	&	&	CCONJ
cana-3376	333	15	lovely	lovely	PROPN
cana-3376	333	16	iii	iii	PROPN
cana-3376	333	17	,	,	PUNCT
cana-3376	333	18	w.	w.	PROPN
cana-3376	333	19	a.	a.	PROPN
cana-3376	333	20	(	(	PUNCT
cana-3376	333	21	2019	2019	NUM
cana-3376	333	22	)	)	PUNCT
cana-3376	333	23	.	.	PUNCT
cana-3376	334	1	the	the	DET
cana-3376	334	2	role	role	NOUN
cana-3376	334	3	of	of	ADP
cana-3376	334	4	artificial	artificial	ADJ
cana-3376	334	5	intelligence	intelligence	NOUN
cana-3376	334	6	in	in	ADP
cana-3376	334	7	marketing	marketing	NOUN
cana-3376	334	8	.	.	PUNCT
cana-3376	335	1	journal	journal	PROPN
cana-3376	335	2	of	of	ADP
cana-3376	335	3	business	business	NOUN
cana-3376	335	4	research	research	NOUN
cana-3376	335	5	,	,	PUNCT
cana-3376	335	6	101	101	NUM
cana-3376	335	7	,	,	PUNCT
cana-3376	335	8	573	573	NUM
cana-3376	335	9	-	-	SYM
cana-3376	335	10	580	580	NUM
cana-3376	335	11	.	.	PUNCT
cana-3376	336	1	https://doi.org/10.1016/j.jbusres.2019.01.067	https://doi.org/10.1016/j.jbusres.2019.01.067	NOUN
cana-3376	336	2	[	[	X
cana-3376	336	3	17	17	NUM
cana-3376	336	4	]	]	X
cana-3376	336	5	cronbach	cronbach	PROPN
cana-3376	336	6	,	,	PUNCT
cana-3376	336	7	l.	l.	PROPN
cana-3376	336	8	j.	j.	PROPN
cana-3376	336	9	(	(	PUNCT
cana-3376	336	10	1951	1951	NUM
cana-3376	336	11	)	)	PUNCT
cana-3376	336	12	.	.	PUNCT
cana-3376	337	1	coefficient	coefficient	NOUN
cana-3376	337	2	alpha	alpha	NOUN
cana-3376	337	3	and	and	CCONJ
cana-3376	337	4	the	the	DET
cana-3376	337	5	internal	internal	ADJ
cana-3376	337	6	structure	structure	NOUN
cana-3376	337	7	of	of	ADP
cana-3376	337	8	tests	test	NOUN
cana-3376	337	9	.	.	PUNCT
cana-3376	338	1	psychometrika	psychometrika	NOUN
cana-3376	338	2	,	,	PUNCT
cana-3376	338	3	16(3	16(3	NOUN
cana-3376	338	4	)	)	PUNCT
cana-3376	338	5	,	,	PUNCT
cana-3376	338	6	297	297	NUM
cana-3376	338	7	-	-	SYM
cana-3376	338	8	334	334	NUM
cana-3376	338	9	.	.	PUNCT
cana-3376	339	1	https://doi.org/10.1007/bf02310555	https://doi.org/10.1007/bf02310555	X
cana-3376	339	2	[	[	X
cana-3376	339	3	18	18	NUM
cana-3376	339	4	]	]	X
cana-3376	339	5	davide	davide	PROPN
cana-3376	339	6	di	di	X
cana-3376	339	7	fatta	fatta	PROPN
cana-3376	339	8	,	,	PUNCT
cana-3376	339	9	g.	g.	PROPN
cana-3376	339	10	,	,	PUNCT
cana-3376	339	11	patton	patton	PROPN
cana-3376	339	12	,	,	PUNCT
cana-3376	339	13	d.	d.	PROPN
cana-3376	339	14	,	,	PUNCT
cana-3376	339	15	&	&	CCONJ
cana-3376	339	16	viglia	viglia	PROPN
cana-3376	339	17	,	,	PUNCT
cana-3376	339	18	g.	g.	PROPN
cana-3376	339	19	(	(	PUNCT
cana-3376	339	20	2018	2018	NUM
cana-3376	339	21	)	)	PUNCT
cana-3376	339	22	.	.	PUNCT
cana-3376	340	1	the	the	DET
cana-3376	340	2	influence	influence	NOUN
cana-3376	340	3	of	of	ADP
cana-3376	340	4	online	online	ADJ
cana-3376	340	5	reviews	review	NOUN
cana-3376	340	6	on	on	ADP
cana-3376	340	7	conversion	conversion	NOUN
cana-3376	340	8	rates	rate	NOUN
cana-3376	340	9	:	:	PUNCT
cana-3376	340	10	the	the	DET
cana-3376	340	11	role	role	NOUN
cana-3376	340	12	of	of	ADP
cana-3376	340	13	reputation	reputation	NOUN
cana-3376	340	14	and	and	CCONJ
cana-3376	340	15	reviews	review	NOUN
cana-3376	340	16	quantity	quantity	NOUN
cana-3376	340	17	.	.	PUNCT
cana-3376	341	1	tourism	tourism	NOUN
cana-3376	341	2	management	management	NOUN
cana-3376	341	3	,	,	PUNCT
cana-3376	341	4	66	66	NUM
cana-3376	341	5	,	,	PUNCT
cana-3376	341	6	43	43	NUM
cana-3376	341	7	-	-	SYM
cana-3376	341	8	53	53	NUM
cana-3376	341	9	.	.	PUNCT
cana-3376	342	1	https://doi.org/10.1016/j.tourman.2017.11.001	https://doi.org/10.1016/j.tourman.2017.11.001	PROPN
cana-3376	342	2	[	[	X
cana-3376	342	3	19	19	NUM
cana-3376	342	4	]	]	X
cana-3376	342	5	davis	davis	PROPN
cana-3376	342	6	,	,	PUNCT
cana-3376	342	7	f.	f.	PROPN
cana-3376	342	8	d.	d.	PROPN
cana-3376	342	9	(	(	PUNCT
cana-3376	342	10	1985	1985	NUM
cana-3376	342	11	)	)	PUNCT
cana-3376	342	12	.	.	PUNCT
cana-3376	343	1	a	a	DET
cana-3376	343	2	technology	technology	NOUN
cana-3376	343	3	acceptance	acceptance	NOUN
cana-3376	343	4	model	model	NOUN
cana-3376	343	5	for	for	ADP
cana-3376	343	6	empirically	empirically	ADV
cana-3376	343	7	testing	test	VERB
cana-3376	343	8	new	new	ADJ
cana-3376	343	9	end	end	NOUN
cana-3376	343	10	-	-	PUNCT
cana-3376	343	11	user	user	NOUN
cana-3376	343	12	information	information	NOUN
cana-3376	343	13	systems	system	NOUN
cana-3376	343	14	:	:	PUNCT
cana-3376	343	15	theory	theory	NOUN
cana-3376	343	16	and	and	CCONJ
cana-3376	343	17	results	result	NOUN
cana-3376	343	18	(	(	PUNCT
cana-3376	343	19	doctoral	doctoral	ADJ
cana-3376	343	20	dissertation	dissertation	NOUN
cana-3376	343	21	,	,	PUNCT
cana-3376	343	22	mit	mit	PROPN
cana-3376	343	23	sloan	sloan	PROPN
cana-3376	343	24	school	school	NOUN
cana-3376	343	25	of	of	ADP
cana-3376	343	26	management	management	NOUN
cana-3376	343	27	)	)	PUNCT
cana-3376	343	28	.	.	PUNCT
cana-3376	344	1	[	[	X
cana-3376	344	2	20	20	NUM
cana-3376	344	3	]	]	X
cana-3376	344	4	davis	davis	PROPN
cana-3376	344	5	,	,	PUNCT
cana-3376	344	6	f.	f.	PROPN
cana-3376	344	7	d.	d.	PROPN
cana-3376	344	8	(	(	PUNCT
cana-3376	344	9	1989	1989	NUM
cana-3376	344	10	)	)	PUNCT
cana-3376	344	11	.	.	PUNCT
cana-3376	345	1	perceived	perceive	VERB
cana-3376	345	2	usefulness	usefulness	NOUN
cana-3376	345	3	,	,	PUNCT
cana-3376	345	4	perceived	perceive	VERB
cana-3376	345	5	ease	ease	NOUN
cana-3376	345	6	of	of	ADP
cana-3376	345	7	use	use	NOUN
cana-3376	345	8	,	,	PUNCT
cana-3376	345	9	and	and	CCONJ
cana-3376	345	10	user	user	NOUN
cana-3376	345	11	acceptance	acceptance	NOUN
cana-3376	345	12	of	of	ADP
cana-3376	345	13	information	information	NOUN
cana-3376	345	14	technology	technology	NOUN
cana-3376	345	15	.	.	PUNCT
cana-3376	346	1	mis	mis	PROPN
cana-3376	346	2	quarterly	quarterly	PROPN
cana-3376	346	3	,	,	PUNCT
cana-3376	346	4	13(3	13(3	NUM
cana-3376	346	5	)	)	PUNCT
cana-3376	346	6	,	,	PUNCT
cana-3376	346	7	319	319	NUM
cana-3376	346	8	-	-	SYM
cana-3376	346	9	340	340	NUM
cana-3376	346	10	.	.	PUNCT
cana-3376	347	1	[	[	X
cana-3376	347	2	21	21	NUM
cana-3376	347	3	]	]	PUNCT
cana-3376	347	4	dimitrieska	dimitrieska	PROPN
cana-3376	347	5	,	,	PUNCT
cana-3376	347	6	s.	s.	PROPN
cana-3376	347	7	,	,	PUNCT
cana-3376	347	8	stankovska	stankovska	PROPN
cana-3376	347	9	,	,	PUNCT
cana-3376	347	10	a.	a.	PROPN
cana-3376	347	11	,	,	PUNCT
cana-3376	347	12	&	&	CCONJ
cana-3376	347	13	efremova	efremova	PROPN
cana-3376	347	14	,	,	PUNCT
cana-3376	347	15	t.	t.	PROPN
cana-3376	347	16	(	(	PUNCT
cana-3376	347	17	2018	2018	NUM
cana-3376	347	18	)	)	PUNCT
cana-3376	347	19	.	.	PUNCT
cana-3376	348	1	artificial	artificial	ADJ
cana-3376	348	2	intelligence	intelligence	NOUN
cana-3376	348	3	in	in	ADP
cana-3376	348	4	digital	digital	ADJ
cana-3376	348	5	marketing	marketing	NOUN
cana-3376	348	6	.	.	PUNCT
cana-3376	349	1	entrepreneurship	entrepreneurship	NOUN
cana-3376	349	2	,	,	PUNCT
cana-3376	349	3	innovation	innovation	NOUN
cana-3376	349	4	and	and	CCONJ
cana-3376	349	5	regional	regional	ADJ
cana-3376	349	6	development	development	NOUN
cana-3376	349	7	,	,	PUNCT
cana-3376	349	8	10(1	10(1	NUM
cana-3376	349	9	)	)	PUNCT
cana-3376	349	10	,	,	PUNCT
cana-3376	349	11	26	26	NUM
cana-3376	349	12	-	-	SYM
cana-3376	349	13	34	34	NUM
cana-3376	349	14	.	.	PUNCT
cana-3376	350	1	https://doi.org/10.1108/ejim-11-2018-0273	https://doi.org/10.1108/ejim-11-2018-0273	PROPN
cana-3376	351	1	[	[	X
cana-3376	351	2	22	22	NUM
cana-3376	351	3	]	]	X
cana-3376	351	4	djakasaputra	djakasaputra	PROPN
cana-3376	351	5	,	,	PUNCT
cana-3376	351	6	a.	a.	NOUN
cana-3376	351	7	,	,	PUNCT
cana-3376	351	8	warokka	warokka	NOUN
cana-3376	351	9	,	,	PUNCT
cana-3376	351	10	a.	a.	NOUN
cana-3376	351	11	,	,	PUNCT
cana-3376	351	12	&	&	CCONJ
cana-3376	351	13	abdullah	abdullah	PROPN
cana-3376	351	14	,	,	PUNCT
cana-3376	351	15	r.	r.	PROPN
cana-3376	351	16	(	(	PUNCT
cana-3376	351	17	2021	2021	NUM
cana-3376	351	18	)	)	PUNCT
cana-3376	351	19	.	.	PUNCT
cana-3376	352	1	digital	digital	ADJ
cana-3376	352	2	marketing	marketing	NOUN
cana-3376	352	3	strategy	strategy	NOUN
cana-3376	352	4	and	and	CCONJ
cana-3376	352	5	sales	sale	NOUN
cana-3376	352	6	performance	performance	NOUN
cana-3376	352	7	:	:	PUNCT
cana-3376	352	8	the	the	DET
cana-3376	352	9	moderating	moderate	VERB
cana-3376	352	10	role	role	NOUN
cana-3376	352	11	of	of	ADP
cana-3376	352	12	competitive	competitive	ADJ
cana-3376	352	13	advantage	advantage	NOUN
cana-3376	352	14	.	.	PUNCT
cana-3376	353	1	journal	journal	NOUN
cana-3376	353	2	of	of	ADP
cana-3376	353	3	digital	digital	ADJ
cana-3376	353	4	marketing	marketing	NOUN
cana-3376	353	5	,	,	PUNCT
cana-3376	353	6	15(2	15(2	NUM
cana-3376	353	7	)	)	PUNCT
cana-3376	353	8	,	,	PUNCT
cana-3376	353	9	45	45	NUM
cana-3376	353	10	-	-	SYM
cana-3376	353	11	56	56	NUM
cana-3376	353	12	.	.	PUNCT
cana-3376	354	1	https://doi.org/10.1111/jdmr.2021.15.2.0045	https://doi.org/10.1111/jdmr.2021.15.2.0045	PROPN
cana-3376	354	2	[	[	X
cana-3376	354	3	23	23	NUM
cana-3376	354	4	]	]	PUNCT
cana-3376	354	5	emeh	emeh	NOUN
cana-3376	354	6	,	,	PUNCT
cana-3376	354	7	c.	c.	PROPN
cana-3376	354	8	g.	g.	PROPN
cana-3376	354	9	,	,	PUNCT
cana-3376	354	10	ahaiwe	ahaiwe	PROPN
cana-3376	354	11	,	,	PUNCT
cana-3376	354	12	g.	g.	PROPN
cana-3376	354	13	,	,	PUNCT
cana-3376	354	14	&	&	CCONJ
cana-3376	354	15	okoro	okoro	PRON
cana-3376	354	16	,	,	PUNCT
cana-3376	354	17	o.	o.	NOUN
cana-3376	354	18	(	(	PUNCT
cana-3376	354	19	2017	2017	NUM
cana-3376	354	20	)	)	PUNCT
cana-3376	354	21	.	.	PUNCT
cana-3376	355	1	integrating	integrate	VERB
cana-3376	355	2	social	social	ADJ
cana-3376	355	3	media	medium	NOUN
cana-3376	355	4	platforms	platform	NOUN
cana-3376	355	5	into	into	ADP
cana-3376	355	6	digital	digital	ADJ
cana-3376	355	7	marketing	marketing	NOUN
cana-3376	355	8	strategies	strategy	NOUN
cana-3376	355	9	for	for	ADP
cana-3376	355	10	the	the	DET
cana-3376	355	11	media	medium	NOUN
cana-3376	355	12	industry	industry	NOUN
cana-3376	355	13	.	.	PUNCT
cana-3376	356	1	journal	journal	PROPN
cana-3376	356	2	of	of	ADP
cana-3376	356	3	digital	digital	ADJ
cana-3376	356	4	communication	communication	NOUN
cana-3376	356	5	,	,	PUNCT
cana-3376	356	6	5(2	5(2	NUM
cana-3376	356	7	)	)	PUNCT
cana-3376	356	8	,	,	PUNCT
cana-3376	356	9	45	45	NUM
cana-3376	356	10	-	-	SYM
cana-3376	356	11	57	57	NUM
cana-3376	356	12	.	.	PUNCT
cana-3376	357	1	[	[	X
cana-3376	357	2	24	24	NUM
cana-3376	357	3	]	]	X
cana-3376	357	4	gherardi	gherardi	PROPN
cana-3376	357	5	,	,	PUNCT
cana-3376	357	6	s.	s.	PROPN
cana-3376	357	7	(	(	PUNCT
cana-3376	357	8	2009a	2009a	NUM
cana-3376	357	9	)	)	PUNCT
cana-3376	357	10	.	.	PUNCT
cana-3376	358	1	organizational	organizational	ADJ
cana-3376	358	2	knowledge	knowledge	NOUN
cana-3376	358	3	:	:	PUNCT
cana-3376	358	4	the	the	DET
cana-3376	358	5	texture	texture	NOUN
cana-3376	358	6	of	of	ADP
cana-3376	358	7	workplace	workplace	NOUN
cana-3376	358	8	learning	learn	VERB
cana-3376	358	9	.	.	PUNCT
cana-3376	359	1	blackwell	blackwell	PROPN
cana-3376	359	2	publishing	publishing	NOUN
cana-3376	359	3	.	.	PUNCT
cana-3376	360	1	[	[	X
cana-3376	360	2	25	25	NUM
cana-3376	360	3	]	]	X
cana-3376	360	4	gherardi	gherardi	PROPN
cana-3376	360	5	,	,	PUNCT
cana-3376	360	6	s.	s.	PROPN
cana-3376	360	7	(	(	PUNCT
cana-3376	360	8	2009b	2009b	NUM
cana-3376	360	9	)	)	PUNCT
cana-3376	360	10	.	.	PUNCT
cana-3376	361	1	practice	practice	NOUN
cana-3376	361	2	?	?	PUNCT
cana-3376	362	1	it	it	PRON
cana-3376	362	2	’s	’	VERB
cana-3376	362	3	a	a	DET
cana-3376	362	4	matter	matter	NOUN
cana-3376	362	5	of	of	ADP
cana-3376	362	6	taste	taste	NOUN
cana-3376	362	7	!	!	PUNCT
cana-3376	363	1	management	management	NOUN
cana-3376	363	2	learning	learning	PROPN
cana-3376	363	3	,	,	PUNCT
cana-3376	363	4	40(5	40(5	NOUN
cana-3376	363	5	)	)	PUNCT
cana-3376	363	6	,	,	PUNCT
cana-3376	363	7	535–550	535–550	NUM
cana-3376	363	8	.	.	PUNCT
cana-3376	364	1	https://doi.org/10.1177/1350507609340812	https://doi.org/10.1177/1350507609340812	PROPN
cana-3376	365	1	[	[	X
cana-3376	365	2	26	26	NUM
cana-3376	365	3	]	]	X
cana-3376	365	4	gkikas	gkikas	PROPN
cana-3376	365	5	,	,	PUNCT
cana-3376	365	6	m.	m.	NOUN
cana-3376	365	7	,	,	PUNCT
cana-3376	365	8	&	&	CCONJ
cana-3376	365	9	theodoridis	theodoridis	PROPN
cana-3376	365	10	,	,	PUNCT
cana-3376	365	11	s.	s.	PROPN
cana-3376	365	12	(	(	PUNCT
cana-3376	365	13	2019	2019	NUM
cana-3376	365	14	)	)	PUNCT
cana-3376	365	15	.	.	PUNCT
cana-3376	366	1	digital	digital	ADJ
cana-3376	366	2	marketing	marketing	NOUN
cana-3376	366	3	and	and	CCONJ
cana-3376	366	4	the	the	DET
cana-3376	366	5	evolving	evolve	VERB
cana-3376	366	6	phenomena	phenomenon	NOUN
cana-3376	366	7	of	of	ADP
cana-3376	366	8	technology	technology	NOUN
cana-3376	366	9	in	in	ADP
cana-3376	366	10	media	medium	NOUN
cana-3376	366	11	.	.	PUNCT
cana-3376	367	1	journal	journal	NOUN
cana-3376	367	2	of	of	ADP
cana-3376	367	3	digital	digital	ADJ
cana-3376	367	4	marketing	marketing	NOUN
cana-3376	367	5	,	,	PUNCT
cana-3376	367	6	8(2	8(2	NUM
cana-3376	367	7	)	)	PUNCT
cana-3376	367	8	,	,	PUNCT
cana-3376	367	9	34	34	NUM
cana-3376	367	10	-	-	SYM
cana-3376	367	11	46	46	NUM
cana-3376	367	12	.	.	PUNCT
cana-3376	367	13	https://doi.org/10.1080/21647925.2019.1593019	https://doi.org/10.1080/21647925.2019.1593019	AUX
cana-3376	368	1	[	[	X
cana-3376	368	2	27	27	NUM
cana-3376	368	3	]	]	PUNCT
cana-3376	368	4	hair	hair	NOUN
cana-3376	368	5	,	,	PUNCT
cana-3376	368	6	j.	j.	PROPN
cana-3376	368	7	f.	f.	PROPN
cana-3376	368	8	,	,	PUNCT
cana-3376	368	9	black	black	PROPN
cana-3376	368	10	,	,	PUNCT
cana-3376	368	11	w.	w.	PROPN
cana-3376	368	12	c.	c.	PROPN
cana-3376	368	13	,	,	PUNCT
cana-3376	368	14	babin	babin	PROPN
cana-3376	368	15	,	,	PUNCT
cana-3376	368	16	b.	b.	PROPN
cana-3376	368	17	j.	j.	PROPN
cana-3376	368	18	,	,	PUNCT
cana-3376	368	19	&	&	CCONJ
cana-3376	368	20	anderson	anderson	PROPN
cana-3376	368	21	,	,	PUNCT
cana-3376	368	22	r.	r.	PROPN
cana-3376	368	23	e.	e.	PROPN
cana-3376	368	24	(	(	PUNCT
cana-3376	368	25	2010	2010	NUM
cana-3376	368	26	)	)	PUNCT
cana-3376	368	27	.	.	PUNCT
cana-3376	369	1	multivariate	multivariate	NOUN
cana-3376	369	2	data	datum	NOUN
cana-3376	369	3	analysis	analysis	NOUN
cana-3376	369	4	(	(	PUNCT
cana-3376	369	5	7th	7th	ADJ
cana-3376	369	6	ed	ed	NOUN
cana-3376	369	7	.	.	PUNCT
cana-3376	369	8	)	)	PUNCT
cana-3376	369	9	.	.	PUNCT
cana-3376	370	1	pearson	pearson	PROPN
cana-3376	370	2	education	education	PROPN
cana-3376	370	3	.	.	PUNCT
cana-3376	371	1	[	[	X
cana-3376	371	2	28	28	NUM
cana-3376	371	3	]	]	X
cana-3376	371	4	herath	herath	PROPN
cana-3376	371	5	,	,	PUNCT
cana-3376	371	6	r.	r.	PROPN
cana-3376	371	7	b.	b.	PROPN
cana-3376	371	8	,	,	PUNCT
cana-3376	371	9	tham	tham	PROPN
cana-3376	371	10	,	,	PUNCT
cana-3376	371	11	j.	j.	PROPN
cana-3376	371	12	,	,	PUNCT
cana-3376	371	13	khatibi	khatibi	PROPN
cana-3376	371	14	,	,	PUNCT
cana-3376	371	15	a.	a.	PROPN
cana-3376	371	16	,	,	PUNCT
cana-3376	371	17	&	&	CCONJ
cana-3376	371	18	azam	azam	PROPN
cana-3376	371	19	,	,	PUNCT
cana-3376	371	20	s.	s.	PROPN
cana-3376	371	21	f.	f.	PROPN
cana-3376	371	22	a.	a.	PROPN
cana-3376	371	23	(	(	PUNCT
cana-3376	371	24	2023	2023	NUM
cana-3376	371	25	)	)	PUNCT
cana-3376	371	26	.	.	PUNCT
cana-3376	372	1	an	an	DET
cana-3376	372	2	investigation	investigation	NOUN
cana-3376	372	3	into	into	ADP
cana-3376	372	4	the	the	DET
cana-3376	372	5	relationship	relationship	NOUN
cana-3376	372	6	between	between	ADP
cana-3376	372	7	revenue	revenue	NOUN
cana-3376	372	8	management	management	NOUN
cana-3376	372	9	practices	practice	NOUN
cana-3376	372	10	and	and	CCONJ
cana-3376	372	11	financial	financial	ADJ
cana-3376	372	12	performance	performance	NOUN
cana-3376	372	13	in	in	ADP
cana-3376	372	14	star	star	NOUN
cana-3376	372	15	-	-	PUNCT
cana-3376	372	16	rated	rate	VERB
cana-3376	372	17	hotels	hotel	NOUN
cana-3376	372	18	in	in	ADP
cana-3376	372	19	sri	sri	PROPN
cana-3376	372	20	lanka	lanka	PROPN
cana-3376	372	21	.	.	PUNCT
cana-3376	373	1	journal	journal	PROPN
cana-3376	373	2	of	of	ADP
cana-3376	373	3	law	law	NOUN
cana-3376	373	4	and	and	CCONJ
cana-3376	373	5	sustainable	sustainable	ADJ
cana-3376	373	6	development	development	NOUN
cana-3376	373	7	,	,	PUNCT
cana-3376	373	8	11(11	11(11	NUM
cana-3376	373	9	)	)	PUNCT
cana-3376	373	10	,	,	PUNCT
cana-3376	373	11	e1538	e1538	NOUN
cana-3376	373	12	.	.	PUNCT
cana-3376	374	1	https://doi.org/10.55908/sdgs.v11i11.1538	https://doi.org/10.55908/sdgs.v11i11.1538	ADJ
cana-3376	374	2	[	[	X
cana-3376	374	3	29	29	NUM
cana-3376	374	4	]	]	SYM
cana-3376	374	5	horani	horani	X
cana-3376	374	6	,	,	PUNCT
cana-3376	374	7	o.	o.	NOUN
cana-3376	374	8	m.	m.	NOUN
cana-3376	374	9	,	,	PUNCT
cana-3376	374	10	khatibi	khatibi	NOUN
cana-3376	374	11	,	,	PUNCT
cana-3376	374	12	a.	a.	PROPN
cana-3376	374	13	,	,	PUNCT
cana-3376	374	14	al	al	PROPN
cana-3376	374	15	-	-	PUNCT
cana-3376	374	16	soud	soud	PROPN
cana-3376	374	17	,	,	PUNCT
cana-3376	374	18	a.	a.	PROPN
cana-3376	374	19	r.	r.	PROPN
cana-3376	374	20	,	,	PUNCT
cana-3376	374	21	tham	tham	PROPN
cana-3376	374	22	,	,	PUNCT
cana-3376	374	23	j.	j.	PROPN
cana-3376	374	24	,	,	PUNCT
cana-3376	374	25	al	al	PROPN
cana-3376	374	26	-	-	PUNCT
cana-3376	374	27	adwan	adwan	PROPN
cana-3376	374	28	,	,	PUNCT
cana-3376	374	29	a.	a.	PROPN
cana-3376	374	30	s.	s.	PROPN
cana-3376	374	31	,	,	PUNCT
cana-3376	374	32	&	&	CCONJ
cana-3376	374	33	azam	azam	PROPN
cana-3376	374	34	,	,	PUNCT
cana-3376	374	35	s.	s.	PROPN
cana-3376	374	36	m.	m.	PROPN
cana-3376	374	37	f.	f.	PROPN
cana-3376	374	38	(	(	PUNCT
cana-3376	374	39	2023	2023	NUM
cana-3376	374	40	)	)	PUNCT
cana-3376	374	41	.	.	PUNCT
cana-3376	375	1	antecedents	antecedent	NOUN
cana-3376	375	2	of	of	ADP
cana-3376	375	3	business	business	NOUN
cana-3376	375	4	analytics	analytic	NOUN
cana-3376	375	5	adoption	adoption	NOUN
cana-3376	375	6	and	and	CCONJ
cana-3376	375	7	impacts	impact	NOUN
cana-3376	375	8	on	on	ADP
cana-3376	375	9	banks	bank	NOUN
cana-3376	375	10	’	'	PUNCT
cana-3376	375	11	performance	performance	NOUN
cana-3376	375	12	:	:	PUNCT
cana-3376	375	13	the	the	DET
cana-3376	375	14	perspective	perspective	NOUN
cana-3376	375	15	of	of	ADP
cana-3376	375	16	the	the	DET
cana-3376	375	17	toe	toe	NOUN
cana-3376	375	18	framework	framework	NOUN
cana-3376	375	19	and	and	CCONJ
cana-3376	375	20	resourcebased	resourcebased	ADJ
cana-3376	375	21	view	view	NOUN
cana-3376	375	22	.	.	PUNCT
cana-3376	376	1	interdisciplinary	interdisciplinary	ADJ
cana-3376	376	2	journal	journal	NOUN
cana-3376	376	3	of	of	ADP
cana-3376	376	4	information	information	NOUN
cana-3376	376	5	,	,	PUNCT
cana-3376	376	6	knowledge	knowledge	NOUN
cana-3376	376	7	,	,	PUNCT
cana-3376	376	8	and	and	CCONJ
cana-3376	376	9	management	management	NOUN
cana-3376	376	10	,	,	PUNCT
cana-3376	376	11	18	18	NUM
cana-3376	376	12	,	,	PUNCT
cana-3376	376	13	609	609	NUM
cana-3376	376	14	-	-	SYM
cana-3376	376	15	643	643	NUM
cana-3376	376	16	.	.	PUNCT
cana-3376	377	1	https://doi.org/10.28945/5188	https://doi.org/10.28945/5188	NOUN
cana-3376	378	1	[	[	X
cana-3376	378	2	30	30	NUM
cana-3376	378	3	]	]	X
cana-3376	378	4	indriasari	indriasari	NOUN
cana-3376	378	5	,	,	PUNCT
cana-3376	378	6	r.	r.	PROPN
cana-3376	378	7	,	,	PUNCT
cana-3376	378	8	gaol	gaol	NOUN
cana-3376	378	9	,	,	PUNCT
cana-3376	378	10	f.	f.	PROPN
cana-3376	378	11	l.	l.	PROPN
cana-3376	378	12	,	,	PUNCT
cana-3376	378	13	&	&	CCONJ
cana-3376	378	14	matsuo	matsuo	PROPN
cana-3376	378	15	,	,	PUNCT
cana-3376	378	16	t.	t.	PROPN
cana-3376	378	17	(	(	PUNCT
cana-3376	378	18	2019	2019	NUM
cana-3376	378	19	)	)	PUNCT
cana-3376	378	20	.	.	PUNCT
cana-3376	379	1	the	the	DET
cana-3376	379	2	role	role	NOUN
cana-3376	379	3	of	of	ADP
cana-3376	379	4	digital	digital	ADJ
cana-3376	379	5	marketing	marketing	NOUN
cana-3376	379	6	in	in	ADP
cana-3376	379	7	enhancing	enhance	VERB
cana-3376	379	8	customer	customer	NOUN
cana-3376	379	9	loyalty	loyalty	NOUN
cana-3376	379	10	in	in	ADP
cana-3376	379	11	the	the	DET
cana-3376	379	12	service	service	NOUN
cana-3376	379	13	industry	industry	NOUN
cana-3376	379	14	.	.	PUNCT
cana-3376	380	1	journal	journal	NOUN
cana-3376	380	2	of	of	ADP
cana-3376	380	3	marketing	marketing	NOUN
cana-3376	380	4	research	research	NOUN
cana-3376	380	5	and	and	CCONJ
cana-3376	380	6	case	case	NOUN
cana-3376	380	7	studies	study	NOUN
cana-3376	380	8	,	,	PUNCT
cana-3376	380	9	14(3	14(3	NUM
cana-3376	380	10	)	)	PUNCT
cana-3376	380	11	,	,	PUNCT
cana-3376	380	12	61	61	NUM
cana-3376	380	13	-	-	SYM
cana-3376	380	14	75	75	NUM
cana-3376	380	15	.	.	PUNCT
cana-3376	381	1	[	[	X
cana-3376	381	2	31	31	NUM
cana-3376	381	3	]	]	X
cana-3376	381	4	kaur	kaur	PROPN
cana-3376	381	5	,	,	PUNCT
cana-3376	381	6	j.	j.	PROPN
cana-3376	381	7	(	(	PUNCT
cana-3376	381	8	2017	2017	NUM
cana-3376	381	9	)	)	PUNCT
cana-3376	381	10	.	.	PUNCT
cana-3376	382	1	digital	digital	ADJ
cana-3376	382	2	marketing	marketing	NOUN
cana-3376	382	3	:	:	PUNCT
cana-3376	382	4	a	a	DET
cana-3376	382	5	key	key	ADJ
cana-3376	382	6	driver	driver	NOUN
cana-3376	382	7	in	in	ADP
cana-3376	382	8	today	today	NOUN
cana-3376	382	9	’s	’s	PART
cana-3376	382	10	business	business	NOUN
cana-3376	382	11	environment	environment	NOUN
cana-3376	382	12	.	.	PUNCT
cana-3376	383	1	journal	journal	PROPN
cana-3376	383	2	of	of	ADP
cana-3376	383	3	digital	digital	PROPN
cana-3376	383	4	business	business	NOUN
cana-3376	383	5	,	,	PUNCT
cana-3376	383	6	6(1	6(1	NUM
cana-3376	383	7	)	)	PUNCT
cana-3376	383	8	,	,	PUNCT
cana-3376	383	9	29	29	NUM
cana-3376	383	10	-	-	SYM
cana-3376	383	11	41	41	NUM
cana-3376	383	12	.	.	PUNCT
cana-3376	384	1	https://doi.org/10.1080/21680520.2017.1398971	https://doi.org/10.1080/21680520.2017.1398971	VERB
cana-3376	385	1	[	[	X
cana-3376	385	2	32	32	NUM
cana-3376	385	3	]	]	PUNCT
cana-3376	385	4	mariemuthu	mariemuthu	NOUN
cana-3376	385	5	,	,	PUNCT
cana-3376	385	6	n.	n.	NOUN
cana-3376	385	7	(	(	PUNCT
cana-3376	385	8	2019	2019	NUM
cana-3376	385	9	)	)	PUNCT
cana-3376	385	10	.	.	PUNCT
cana-3376	386	1	exploring	explore	VERB
cana-3376	386	2	ai	ai	VERB
cana-3376	386	3	adoption	adoption	NOUN
cana-3376	386	4	barriers	barrier	NOUN
cana-3376	386	5	in	in	ADP
cana-3376	386	6	the	the	DET
cana-3376	386	7	media	media	NOUN
cana-3376	386	8	industry	industry	NOUN
cana-3376	386	9	through	through	ADP
cana-3376	386	10	the	the	DET
cana-3376	386	11	toe	toe	NOUN
cana-3376	386	12	framework	framework	NOUN
cana-3376	386	13	.	.	PUNCT
cana-3376	387	1	international	international	ADJ
cana-3376	387	2	journal	journal	PROPN
cana-3376	387	3	of	of	ADP
cana-3376	387	4	media	medium	NOUN
cana-3376	387	5	and	and	CCONJ
cana-3376	387	6	communication	communication	NOUN
cana-3376	387	7	research	research	NOUN
cana-3376	387	8	,	,	PUNCT
cana-3376	387	9	13(2	13(2	PROPN
cana-3376	387	10	)	)	PUNCT
cana-3376	387	11	,	,	PUNCT
cana-3376	387	12	87	87	NUM
cana-3376	387	13	-	-	SYM
cana-3376	387	14	103	103	NUM
cana-3376	387	15	.	.	PUNCT
cana-3376	388	1	[	[	X
cana-3376	388	2	33	33	NUM
cana-3376	388	3	]	]	PUNCT
cana-3376	388	4	mutoni	mutoni	NOUN
cana-3376	388	5	,	,	PUNCT
cana-3376	388	6	m.	m.	NOUN
cana-3376	388	7	a.	a.	NOUN
cana-3376	388	8	(	(	PUNCT
cana-3376	388	9	2018	2018	NUM
cana-3376	388	10	)	)	PUNCT
cana-3376	388	11	.	.	PUNCT
cana-3376	389	1	the	the	DET
cana-3376	389	2	technology	technology	NOUN
cana-3376	389	3	acceptance	acceptance	NOUN
cana-3376	389	4	model	model	NOUN
cana-3376	389	5	and	and	CCONJ
cana-3376	389	6	its	its	PRON
cana-3376	389	7	application	application	NOUN
cana-3376	389	8	to	to	PART
cana-3376	389	9	ai	ai	VERB
cana-3376	389	10	adoption	adoption	NOUN
cana-3376	389	11	in	in	ADP
cana-3376	389	12	media	medium	NOUN
cana-3376	389	13	organisations	organisation	NOUN
cana-3376	389	14	.	.	PUNCT
cana-3376	390	1	journal	journal	NOUN
cana-3376	390	2	of	of	ADP
cana-3376	390	3	technological	technological	ADJ
cana-3376	390	4	innovation	innovation	NOUN
cana-3376	390	5	,	,	PUNCT
cana-3376	390	6	15(2	15(2	NUM
cana-3376	390	7	)	)	PUNCT
cana-3376	390	8	,	,	PUNCT
cana-3376	390	9	43	43	NUM
cana-3376	390	10	-	-	SYM
cana-3376	390	11	58	58	NUM
cana-3376	390	12	.	.	PUNCT
cana-3376	391	1	[	[	X
cana-3376	391	2	34	34	NUM
cana-3376	391	3	]	]	X
cana-3376	391	4	nguyen	nguyen	NOUN
cana-3376	391	5	,	,	PUNCT
cana-3376	391	6	h.	h.	PROPN
cana-3376	391	7	n.	n.	PROPN
cana-3376	391	8	,	,	PUNCT
cana-3376	391	9	tham	tham	PROPN
cana-3376	391	10	,	,	PUNCT
cana-3376	391	11	j.	j.	PROPN
cana-3376	391	12	,	,	PUNCT
cana-3376	391	13	khatibi	khatibi	PROPN
cana-3376	391	14	,	,	PUNCT
cana-3376	391	15	a.	a.	PROPN
cana-3376	391	16	,	,	PUNCT
cana-3376	391	17	&	&	CCONJ
cana-3376	391	18	azam	azam	PROPN
cana-3376	391	19	,	,	PUNCT
cana-3376	391	20	s.	s.	PROPN
cana-3376	391	21	m.	m.	PROPN
cana-3376	391	22	f.	f.	PROPN
cana-3376	391	23	(	(	PUNCT
cana-3376	391	24	2019	2019	NUM
cana-3376	391	25	)	)	PUNCT
cana-3376	391	26	.	.	PUNCT
cana-3376	392	1	enhancing	enhance	VERB
cana-3376	392	2	the	the	DET
cana-3376	392	3	capacity	capacity	NOUN
cana-3376	392	4	of	of	ADP
cana-3376	392	5	tax	tax	NOUN
cana-3376	392	6	authorities	authority	NOUN
cana-3376	392	7	and	and	CCONJ
cana-3376	392	8	its	its	PRON
cana-3376	392	9	impact	impact	NOUN
cana-3376	392	10	on	on	ADP
cana-3376	392	11	transfer	transfer	NOUN
cana-3376	392	12	pricing	pricing	NOUN
cana-3376	392	13	activities	activity	NOUN
cana-3376	392	14	of	of	ADP
cana-3376	392	15	fdi	fdi	NOUN
cana-3376	392	16	enterprises	enterprise	NOUN
cana-3376	392	17	in	in	ADP
cana-3376	392	18	ha	ha	INTJ
cana-3376	392	19	noi	noi	PROPN
cana-3376	392	20	,	,	PUNCT
cana-3376	392	21	ho	ho	PROPN
cana-3376	392	22	chi	chi	PROPN
cana-3376	392	23	minh	minh	PROPN
cana-3376	392	24	,	,	PUNCT
cana-3376	392	25	dong	dong	PROPN
cana-3376	392	26	nai	nai	PROPN
cana-3376	392	27	,	,	PUNCT
cana-3376	392	28	and	and	CCONJ
cana-3376	392	29	binh	binh	PROPN
cana-3376	392	30	duong	duong	PROPN
cana-3376	392	31	province	province	PROPN
cana-3376	392	32	of	of	ADP
cana-3376	392	33	vietnam	vietnam	PROPN
cana-3376	392	34	.	.	PUNCT
cana-3376	393	1	management	management	NOUN
cana-3376	393	2	science	science	NOUN
cana-3376	393	3	letters	letter	NOUN
cana-3376	393	4	,	,	PUNCT
cana-3376	393	5	9(8	9(8	NUM
cana-3376	393	6	)	)	PUNCT
cana-3376	393	7	,	,	PUNCT
cana-3376	393	8	1299	1299	NUM
cana-3376	393	9	-	-	SYM
cana-3376	393	10	1310	1310	NUM
cana-3376	393	11	.	.	PUNCT
cana-3376	394	1	[	[	X
cana-3376	394	2	35	35	NUM
cana-3376	394	3	]	]	X
cana-3376	394	4	nordin	nordin	PROPN
cana-3376	394	5	,	,	PUNCT
cana-3376	394	6	n.	n.	NOUN
cana-3376	394	7	,	,	PUNCT
cana-3376	394	8	khatibi	khatibi	NOUN
cana-3376	394	9	,	,	PUNCT
cana-3376	394	10	a.	a.	PROPN
cana-3376	394	11	,	,	PUNCT
cana-3376	394	12	&	&	CCONJ
cana-3376	394	13	azam	azam	PROPN
cana-3376	394	14	,	,	PUNCT
cana-3376	394	15	s.	s.	PROPN
cana-3376	394	16	m.	m.	PROPN
cana-3376	394	17	f.	f.	PROPN
cana-3376	394	18	(	(	PUNCT
cana-3376	394	19	2024	2024	NUM
cana-3376	394	20	)	)	PUNCT
cana-3376	394	21	.	.	PUNCT
cana-3376	395	1	nonprofit	nonprofit	ADJ
cana-3376	395	2	capacity	capacity	NOUN
cana-3376	395	3	and	and	CCONJ
cana-3376	395	4	social	social	ADJ
cana-3376	395	5	performance	performance	NOUN
cana-3376	395	6	:	:	PUNCT
cana-3376	395	7	mapping	map	VERB
cana-3376	395	8	the	the	DET
cana-3376	395	9	field	field	NOUN
cana-3376	395	10	and	and	CCONJ
cana-3376	395	11	future	future	ADJ
cana-3376	395	12	directions	direction	NOUN
cana-3376	395	13	.	.	PUNCT
cana-3376	396	1	management	management	NOUN
cana-3376	396	2	review	review	NOUN
cana-3376	396	3	quarterly	quarterly	ADV
cana-3376	396	4	,	,	PUNCT
cana-3376	396	5	74(1	74(1	NOUN
cana-3376	396	6	)	)	PUNCT
cana-3376	396	7	,	,	PUNCT
cana-3376	396	8	171	171	NUM
cana-3376	396	9	.	.	PUNCT
cana-3376	397	1	[	[	X
cana-3376	397	2	36	36	NUM
cana-3376	397	3	]	]	X
cana-3376	397	4	pambreni	pambreni	NOUN
cana-3376	397	5	,	,	PUNCT
cana-3376	397	6	y.	y.	NOUN
cana-3376	397	7	,	,	PUNCT
cana-3376	397	8	khatibi	khatibi	NOUN
cana-3376	397	9	,	,	PUNCT
cana-3376	397	10	a.	a.	PROPN
cana-3376	397	11	,	,	PUNCT
cana-3376	397	12	azam	azam	PROPN
cana-3376	397	13	,	,	PUNCT
cana-3376	397	14	s.	s.	PROPN
cana-3376	397	15	m.	m.	PROPN
cana-3376	397	16	f.	f.	PROPN
cana-3376	397	17	,	,	PUNCT
cana-3376	397	18	&	&	CCONJ
cana-3376	397	19	tham	tham	PROPN
cana-3376	397	20	,	,	PUNCT
cana-3376	397	21	j.	j.	PROPN
cana-3376	397	22	(	(	PUNCT
cana-3376	397	23	2019	2019	NUM
cana-3376	397	24	)	)	PUNCT
cana-3376	397	25	.	.	PUNCT
cana-3376	398	1	the	the	DET
cana-3376	398	2	influence	influence	NOUN
cana-3376	398	3	of	of	ADP
cana-3376	398	4	total	total	ADJ
cana-3376	398	5	quality	quality	NOUN
cana-3376	398	6	management	management	NOUN
cana-3376	398	7	toward	toward	ADP
cana-3376	398	8	organization	organization	NOUN
cana-3376	398	9	performance	performance	NOUN
cana-3376	398	10	.	.	PUNCT
cana-3376	399	1	management	management	NOUN
cana-3376	399	2	science	science	NOUN
cana-3376	399	3	letters	letter	NOUN
cana-3376	399	4	,	,	PUNCT
cana-3376	399	5	9(9	9(9	NUM
cana-3376	399	6	)	)	PUNCT
cana-3376	399	7	,	,	PUNCT
cana-3376	399	8	1397	1397	NUM
cana-3376	399	9	-	-	SYM
cana-3376	399	10	1406	1406	NUM
cana-3376	399	11	.	.	PUNCT
cana-3376	400	1	[	[	X
cana-3376	400	2	37	37	NUM
cana-3376	400	3	]	]	X
cana-3376	400	4	payne	payne	PROPN
cana-3376	400	5	,	,	PUNCT
cana-3376	400	6	a.	a.	PROPN
cana-3376	400	7	f.	f.	PROPN
cana-3376	400	8	,	,	PUNCT
cana-3376	400	9	dahl	dahl	PROPN
cana-3376	400	10	,	,	PUNCT
cana-3376	400	11	a.	a.	PROPN
cana-3376	400	12	j.	j.	PROPN
cana-3376	400	13	,	,	PUNCT
cana-3376	400	14	&	&	CCONJ
cana-3376	400	15	peltier	peltier	PROPN
cana-3376	400	16	,	,	PUNCT
cana-3376	400	17	j.	j.	PROPN
cana-3376	400	18	w.	w.	PROPN
cana-3376	400	19	(	(	PUNCT
cana-3376	400	20	2021	2021	NUM
cana-3376	400	21	)	)	PUNCT
cana-3376	400	22	.	.	PUNCT
cana-3376	401	1	understanding	understand	VERB
cana-3376	401	2	the	the	DET
cana-3376	401	3	ai	ai	ADJ
cana-3376	401	4	-	-	PUNCT
cana-3376	401	5	consumer	consumer	NOUN
cana-3376	401	6	relationship	relationship	NOUN
cana-3376	401	7	:	:	PUNCT
cana-3376	401	8	insights	insight	NOUN
cana-3376	401	9	for	for	ADP
cana-3376	401	10	media	medium	NOUN
cana-3376	401	11	firms	firm	NOUN
cana-3376	401	12	.	.	PUNCT
cana-3376	402	1	journal	journal	NOUN
cana-3376	402	2	of	of	ADP
cana-3376	402	3	marketing	marketing	NOUN
cana-3376	402	4	management	management	NOUN
cana-3376	402	5	,	,	PUNCT
cana-3376	402	6	37(9	37(9	NUM
cana-3376	402	7	-	-	SYM
cana-3376	402	8	10	10	NUM
cana-3376	402	9	)	)	PUNCT
cana-3376	402	10	,	,	PUNCT
cana-3376	402	11	864	864	NUM
cana-3376	402	12	-	-	SYM
cana-3376	402	13	879	879	NUM
cana-3376	402	14	.	.	PUNCT
cana-3376	403	1	https://doi.org/10.1080/0267257x.2020.1834719	https://doi.org/10.1080/0267257x.2020.1834719	X
cana-3376	403	2	[	[	X
cana-3376	403	3	38	38	NUM
cana-3376	403	4	]	]	PUNCT
cana-3376	403	5	pradhan	pradhan	PROPN
cana-3376	403	6	,	,	PUNCT
cana-3376	403	7	r.	r.	PROPN
cana-3376	403	8	,	,	PUNCT
cana-3376	403	9	nigam	nigam	PROPN
cana-3376	403	10	,	,	PUNCT
cana-3376	403	11	k.	k.	PROPN
cana-3376	403	12	,	,	PUNCT
cana-3376	403	13	&	&	CCONJ
cana-3376	403	14	ck	ck	PROPN
cana-3376	403	15	,	,	PUNCT
cana-3376	403	16	n.	n.	NOUN
cana-3376	403	17	(	(	PUNCT
cana-3376	403	18	2018	2018	NUM
cana-3376	403	19	)	)	PUNCT
cana-3376	403	20	.	.	PUNCT
cana-3376	404	1	digital	digital	ADJ
cana-3376	404	2	marketing	marketing	NOUN
cana-3376	404	3	:	:	PUNCT
cana-3376	404	4	changing	change	VERB
cana-3376	404	5	dynamics	dynamic	NOUN
cana-3376	404	6	and	and	CCONJ
cana-3376	404	7	challenges	challenge	NOUN
cana-3376	404	8	.	.	PUNCT
cana-3376	405	1	journal	journal	NOUN
cana-3376	405	2	of	of	ADP
cana-3376	405	3	marketing	marketing	NOUN
cana-3376	405	4	and	and	CCONJ
cana-3376	405	5	management	management	NOUN
cana-3376	405	6	,	,	PUNCT
cana-3376	405	7	11(2	11(2	NUM
cana-3376	405	8	)	)	PUNCT
cana-3376	405	9	,	,	PUNCT
cana-3376	405	10	91	91	NUM
cana-3376	405	11	-	-	SYM
cana-3376	405	12	103	103	NUM
cana-3376	405	13	.	.	PUNCT
cana-3376	406	1	[	[	X
cana-3376	406	2	39	39	NUM
cana-3376	406	3	]	]	PUNCT
cana-3376	406	4	prokopis	prokopis	NOUN
cana-3376	406	5	,	,	PUNCT
cana-3376	406	6	p.	p.	NOUN
cana-3376	406	7	,	,	PUNCT
cana-3376	406	8	&	&	CCONJ
cana-3376	406	9	theodoridis	theodoridis	PROPN
cana-3376	406	10	,	,	PUNCT
cana-3376	406	11	s.	s.	PROPN
cana-3376	406	12	(	(	PUNCT
cana-3376	406	13	2019	2019	NUM
cana-3376	406	14	)	)	PUNCT
cana-3376	406	15	.	.	PUNCT
cana-3376	407	1	efficient	efficient	ADJ
cana-3376	407	2	data	data	PROPN
cana-3376	407	3	administration	administration	NOUN
cana-3376	407	4	in	in	ADP
cana-3376	407	5	digital	digital	ADJ
cana-3376	407	6	marketing	marketing	NOUN
cana-3376	407	7	strategies	strategy	NOUN
cana-3376	407	8	for	for	ADP
cana-3376	407	9	media	medium	NOUN
cana-3376	407	10	companies	company	NOUN
cana-3376	407	11	.	.	PUNCT
cana-3376	408	1	journal	journal	PROPN
cana-3376	408	2	of	of	ADP
cana-3376	408	3	media	medium	NOUN
cana-3376	408	4	economics	economic	NOUN
cana-3376	408	5	,	,	PUNCT
cana-3376	408	6	13(3	13(3	NUM
cana-3376	408	7	)	)	PUNCT
cana-3376	408	8	,	,	PUNCT
cana-3376	408	9	47	47	NUM
cana-3376	408	10	-	-	SYM
cana-3376	408	11	59	59	NUM
cana-3376	408	12	.	.	PUNCT
cana-3376	408	13	https://doi.org/10.1080/13268719.2019.1473689	https://doi.org/10.1080/13268719.2019.1473689	PUNCT
cana-3376	409	1	[	[	X
cana-3376	409	2	40	40	NUM
cana-3376	409	3	]	]	PUNCT
cana-3376	409	4	rajapakse	rajapakse	PROPN
cana-3376	409	5	,	,	PUNCT
cana-3376	409	6	r.	r.	PROPN
cana-3376	409	7	m.	m.	PROPN
cana-3376	409	8	d.	d.	PROPN
cana-3376	409	9	a.	a.	PROPN
cana-3376	409	10	p.	p.	PROPN
cana-3376	409	11	,	,	PUNCT
cana-3376	409	12	azam	azam	PROPN
cana-3376	409	13	,	,	PUNCT
cana-3376	409	14	s.	s.	PROPN
cana-3376	409	15	,	,	PUNCT
cana-3376	409	16	&	&	CCONJ
cana-3376	409	17	khatibi	khatibi	PROPN
cana-3376	409	18	,	,	PUNCT
cana-3376	409	19	a.	a.	NOUN
cana-3376	409	20	(	(	PUNCT
cana-3376	409	21	2022	2022	NUM
cana-3376	409	22	)	)	PUNCT
cana-3376	409	23	.	.	PUNCT
cana-3376	410	1	the	the	DET
cana-3376	410	2	role	role	NOUN
cana-3376	410	3	of	of	ADP
cana-3376	410	4	environmental	environmental	ADJ
cana-3376	410	5	incentives	incentive	NOUN
cana-3376	410	6	in	in	ADP
cana-3376	410	7	greening	green	VERB
cana-3376	410	8	the	the	DET
cana-3376	410	9	small	small	ADJ
cana-3376	410	10	and	and	CCONJ
cana-3376	410	11	medium	medium	ADJ
cana-3376	410	12	-	-	PUNCT
cana-3376	410	13	sized	sized	ADJ
cana-3376	410	14	enterprises	enterprise	NOUN
cana-3376	410	15	:	:	PUNCT
cana-3376	410	16	a	a	DET
cana-3376	410	17	developing	develop	VERB
cana-3376	410	18	economy	economy	NOUN
cana-3376	410	19	perspective	perspective	NOUN
cana-3376	410	20	.	.	PUNCT
cana-3376	411	1	management	management	NOUN
cana-3376	411	2	of	of	ADP
cana-3376	411	3	environmental	environmental	ADJ
cana-3376	411	4	quality	quality	NOUN
cana-3376	411	5	:	:	PUNCT
cana-3376	411	6	an	an	DET
cana-3376	411	7	international	international	ADJ
cana-3376	411	8	journal	journal	NOUN
cana-3376	411	9	,	,	PUNCT
cana-3376	411	10	33(5	33(5	NUM
cana-3376	411	11	)	)	PUNCT
cana-3376	411	12	,	,	PUNCT
cana-3376	411	13	1167	1167	NUM
cana-3376	411	14	.	.	PUNCT
cana-3376	412	1	[	[	X
cana-3376	412	2	41	41	NUM
cana-3376	412	3	]	]	PUNCT
cana-3376	412	4	ranawaka	ranawaka	ADJ
cana-3376	412	5	,	,	PUNCT
cana-3376	412	6	p.	p.	NOUN
cana-3376	412	7	,	,	PUNCT
cana-3376	412	8	khatibi	khatibi	PROPN
cana-3376	412	9	,	,	PUNCT
cana-3376	412	10	a.	a.	PROPN
cana-3376	412	11	,	,	PUNCT
cana-3376	412	12	azam	azam	PROPN
cana-3376	412	13	,	,	PUNCT
cana-3376	412	14	s.	s.	PROPN
cana-3376	412	15	m.	m.	PROPN
cana-3376	412	16	f.	f.	PROPN
cana-3376	412	17	,	,	PUNCT
cana-3376	412	18	&	&	CCONJ
cana-3376	412	19	tham	tham	PROPN
cana-3376	412	20	,	,	PUNCT
cana-3376	412	21	j.	j.	PROPN
cana-3376	412	22	(	(	PUNCT
cana-3376	412	23	2023	2023	NUM
cana-3376	412	24	)	)	PUNCT
cana-3376	412	25	.	.	PUNCT
cana-3376	413	1	an	an	DET
cana-3376	413	2	overview	overview	NOUN
cana-3376	413	3	of	of	ADP
cana-3376	413	4	corporate	corporate	ADJ
cana-3376	413	5	governance	governance	NOUN
cana-3376	413	6	laws	law	NOUN
cana-3376	413	7	and	and	CCONJ
cana-3376	413	8	regulations	regulation	NOUN
cana-3376	413	9	applicable	applicable	ADJ
cana-3376	413	10	to	to	ADP
cana-3376	413	11	the	the	DET
cana-3376	413	12	banking	banking	NOUN
cana-3376	413	13	industry	industry	NOUN
cana-3376	413	14	in	in	ADP
cana-3376	413	15	sri	sri	PROPN
cana-3376	413	16	lanka	lanka	PROPN
cana-3376	413	17	.	.	PUNCT
cana-3376	414	1	international	international	ADJ
cana-3376	414	2	journal	journal	PROPN
cana-3376	414	3	of	of	ADP
cana-3376	414	4	research	research	NOUN
cana-3376	414	5	publications	publication	NOUN
cana-3376	414	6	,	,	PUNCT
cana-3376	414	7	130(1	130(1	NUM
cana-3376	414	8	)	)	PUNCT
cana-3376	414	9	,	,	PUNCT
cana-3376	414	10	268	268	NUM
cana-3376	414	11	-	-	SYM
cana-3376	414	12	292	292	NUM
cana-3376	414	13	.	.	PUNCT
cana-3376	415	1	https://www.ijrp.org/paper-detail/5300	https://www.ijrp.org/paper-detail/5300	PRON
cana-3376	415	2	https://doi.org/10.55908/sdgs.v11i11.1538	https://doi.org/10.55908/sdgs.v11i11.1538	NOUN
cana-3376	415	3	https://doi.org/10.28945/5188	https://doi.org/10.28945/5188	NOUN
cana-3376	415	4	https://www.ijrp.org/paper-detail/5300	https://www.ijrp.org/paper-detail/5300	PROPN
cana-3376	415	5	communications	communication	NOUN
cana-3376	415	6	on	on	ADP
cana-3376	415	7	applied	apply	VERB
cana-3376	415	8	nonlinear	nonlinear	ADJ
cana-3376	415	9	analysis	analysis	NOUN
cana-3376	415	10	issn	issn	NOUN
cana-3376	415	11	:	:	PUNCT
cana-3376	415	12	1074	1074	NUM
cana-3376	415	13	-	-	PUNCT
cana-3376	415	14	133x	133x	NUM
cana-3376	415	15	vol	vol	NOUN
cana-3376	415	16	32	32	NUM
cana-3376	415	17	no	no	NOUN
cana-3376	415	18	.	.	PUNCT
cana-3376	416	1	7s	7	NOUN
cana-3376	416	2	(	(	PUNCT
cana-3376	416	3	2025	2025	NUM
cana-3376	416	4	)	)	PUNCT
cana-3376	416	5	195	195	NUM
cana-3376	416	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-3376	416	7	[	[	X
cana-3376	416	8	42	42	NUM
cana-3376	416	9	]	]	PUNCT
cana-3376	416	10	rasheed	rasheed	NOUN
cana-3376	416	11	,	,	PUNCT
cana-3376	416	12	a.	a.	NOUN
cana-3376	416	13	a.	a.	PROPN
cana-3376	416	14	,	,	PUNCT
cana-3376	416	15	albattat	albattat	PROPN
cana-3376	416	16	,	,	PUNCT
cana-3376	416	17	a.	a.	PROPN
cana-3376	416	18	,	,	PUNCT
cana-3376	416	19	&	&	CCONJ
cana-3376	416	20	azam	azam	PROPN
cana-3376	416	21	,	,	PUNCT
cana-3376	416	22	s.	s.	PROPN
cana-3376	416	23	m.	m.	PROPN
cana-3376	416	24	f.	f.	PROPN
cana-3376	416	25	(	(	PUNCT
cana-3376	416	26	2024	2024	NUM
cana-3376	416	27	)	)	PUNCT
cana-3376	416	28	.	.	PUNCT
cana-3376	417	1	contextual	contextual	ADJ
cana-3376	417	2	factors	factor	NOUN
cana-3376	417	3	and	and	CCONJ
cana-3376	417	4	virtual	virtual	ADJ
cana-3376	417	5	professional	professional	ADJ
cana-3376	417	6	learning	learn	VERB
cana-3376	417	7	communities	community	NOUN
cana-3376	417	8	in	in	ADP
cana-3376	417	9	maldivian	maldivian	ADJ
cana-3376	417	10	schools	school	NOUN
cana-3376	417	11	.	.	PUNCT
cana-3376	418	1	international	international	ADJ
cana-3376	418	2	journal	journal	PROPN
cana-3376	418	3	of	of	ADP
cana-3376	418	4	educational	educational	ADJ
cana-3376	418	5	management	management	NOUN
cana-3376	418	6	,	,	PUNCT
cana-3376	418	7	38(2	38(2	NOUN
cana-3376	418	8	)	)	PUNCT
cana-3376	418	9	,	,	PUNCT
cana-3376	418	10	486	486	NUM
cana-3376	418	11	.	.	PUNCT
cana-3376	419	1	[	[	X
cana-3376	419	2	43	43	NUM
cana-3376	419	3	]	]	X
cana-3376	419	4	rogers	roger	NOUN
cana-3376	419	5	,	,	PUNCT
cana-3376	419	6	e.	e.	PROPN
cana-3376	419	7	m.	m.	PROPN
cana-3376	419	8	(	(	PUNCT
cana-3376	419	9	2003	2003	NUM
cana-3376	419	10	)	)	PUNCT
cana-3376	419	11	.	.	PUNCT
cana-3376	420	1	diffusion	diffusion	NOUN
cana-3376	420	2	of	of	ADP
cana-3376	420	3	innovations	innovation	NOUN
cana-3376	420	4	(	(	PUNCT
cana-3376	420	5	5th	5th	ADJ
cana-3376	420	6	ed	ed	NOUN
cana-3376	420	7	.	.	PUNCT
cana-3376	420	8	)	)	PUNCT
cana-3376	420	9	.	.	PUNCT
cana-3376	421	1	free	free	ADJ
cana-3376	421	2	press	press	NOUN
cana-3376	421	3	.	.	PUNCT
cana-3376	422	1	[	[	X
cana-3376	422	2	44	44	NUM
cana-3376	422	3	]	]	X
cana-3376	422	4	rouhiainen	rouhiainen	PROPN
cana-3376	422	5	,	,	PUNCT
cana-3376	422	6	l.	l.	PROPN
cana-3376	422	7	(	(	PUNCT
cana-3376	422	8	2018	2018	NUM
cana-3376	422	9	)	)	PUNCT
cana-3376	422	10	.	.	PUNCT
cana-3376	423	1	artificial	artificial	ADJ
cana-3376	423	2	intelligence	intelligence	NOUN
cana-3376	423	3	:	:	PUNCT
cana-3376	423	4	how	how	SCONJ
cana-3376	423	5	ai	ai	AUX
cana-3376	423	6	is	be	AUX
cana-3376	423	7	impacting	impact	VERB
cana-3376	423	8	global	global	ADJ
cana-3376	423	9	industries	industry	NOUN
cana-3376	423	10	.	.	PUNCT
cana-3376	424	1	journal	journal	NOUN
cana-3376	424	2	of	of	ADP
cana-3376	424	3	technological	technological	ADJ
cana-3376	424	4	change	change	NOUN
cana-3376	424	5	,	,	PUNCT
cana-3376	424	6	10(3	10(3	NUM
cana-3376	424	7	)	)	PUNCT
cana-3376	424	8	,	,	PUNCT
cana-3376	424	9	15	15	NUM
cana-3376	424	10	-	-	SYM
cana-3376	424	11	28	28	NUM
cana-3376	424	12	.	.	PUNCT
cana-3376	425	1	[	[	X
cana-3376	425	2	45	45	NUM
cana-3376	425	3	]	]	SYM
cana-3376	425	4	saura	saura	PROPN
cana-3376	425	5	,	,	PUNCT
cana-3376	425	6	j.	j.	PROPN
cana-3376	425	7	r.	r.	PROPN
cana-3376	425	8	,	,	PUNCT
cana-3376	425	9	palos	palos	PROPN
cana-3376	425	10	-	-	PUNCT
cana-3376	425	11	sánchez	sánchez	PROPN
cana-3376	425	12	,	,	PUNCT
cana-3376	425	13	p.	p.	NOUN
cana-3376	425	14	,	,	PUNCT
cana-3376	425	15	&	&	CCONJ
cana-3376	425	16	cerdá	cerdá	PROPN
cana-3376	425	17	suárez	suárez	PROPN
cana-3376	425	18	,	,	PUNCT
cana-3376	425	19	l.	l.	PROPN
cana-3376	425	20	m.	m.	PROPN
cana-3376	425	21	(	(	PUNCT
cana-3376	425	22	2017	2017	NUM
cana-3376	425	23	)	)	PUNCT
cana-3376	425	24	.	.	PUNCT
cana-3376	426	1	understanding	understand	VERB
cana-3376	426	2	the	the	DET
cana-3376	426	3	digital	digital	ADJ
cana-3376	426	4	marketing	marketing	NOUN
cana-3376	426	5	phenomenon	phenomenon	NOUN
cana-3376	426	6	in	in	ADP
cana-3376	426	7	the	the	DET
cana-3376	426	8	media	medium	NOUN
cana-3376	426	9	industry	industry	NOUN
cana-3376	426	10	.	.	PUNCT
cana-3376	427	1	journal	journal	PROPN
cana-3376	427	2	of	of	ADP
cana-3376	427	3	digital	digital	ADJ
cana-3376	427	4	marketing	marketing	NOUN
cana-3376	427	5	,	,	PUNCT
cana-3376	427	6	5(4	5(4	NUM
cana-3376	427	7	)	)	PUNCT
cana-3376	427	8	,	,	PUNCT
cana-3376	427	9	67	67	NUM
cana-3376	427	10	-	-	SYM
cana-3376	427	11	82	82	NUM
cana-3376	427	12	.	.	PUNCT
cana-3376	427	13	https://doi.org/10.1080/21647925.2017.1432123	https://doi.org/10.1080/21647925.2017.1432123	PUNCT
cana-3376	428	1	[	[	X
cana-3376	428	2	46	46	NUM
cana-3376	428	3	]	]	X
cana-3376	428	4	sceulovs	sceulovs	NOUN
cana-3376	428	5	,	,	PUNCT
cana-3376	428	6	d.	d.	PROPN
cana-3376	428	7	,	,	PUNCT
cana-3376	428	8	&	&	CCONJ
cana-3376	428	9	lorencs	lorencs	PROPN
cana-3376	428	10	,	,	PUNCT
cana-3376	428	11	b.	b.	PROPN
cana-3376	428	12	(	(	PUNCT
cana-3376	428	13	2017	2017	NUM
cana-3376	428	14	)	)	PUNCT
cana-3376	428	15	.	.	PUNCT
cana-3376	429	1	the	the	DET
cana-3376	429	2	economic	economic	ADJ
cana-3376	429	3	efficiency	efficiency	NOUN
cana-3376	429	4	of	of	ADP
cana-3376	429	5	digital	digital	ADJ
cana-3376	429	6	marketing	marketing	NOUN
cana-3376	429	7	channels	channel	NOUN
cana-3376	429	8	:	:	PUNCT
cana-3376	429	9	a	a	DET
cana-3376	429	10	cross	cross	ADJ
cana-3376	429	11	-	-	ADJ
cana-3376	429	12	industry	industry	ADJ
cana-3376	429	13	analysis	analysis	NOUN
cana-3376	429	14	.	.	PUNCT
cana-3376	430	1	journal	journal	PROPN
cana-3376	430	2	of	of	ADP
cana-3376	430	3	economics	economic	NOUN
cana-3376	430	4	and	and	CCONJ
cana-3376	430	5	digital	digital	ADJ
cana-3376	430	6	marketing	marketing	NOUN
cana-3376	430	7	,	,	PUNCT
cana-3376	430	8	9(1	9(1	NUM
cana-3376	430	9	)	)	PUNCT
cana-3376	430	10	,	,	PUNCT
cana-3376	430	11	21	21	NUM
cana-3376	430	12	-	-	SYM
cana-3376	430	13	34	34	NUM
cana-3376	430	14	.	.	PUNCT
cana-3376	431	1	[	[	X
cana-3376	431	2	47	47	NUM
cana-3376	431	3	]	]	X
cana-3376	431	4	sekaran	sekaran	NOUN
cana-3376	431	5	,	,	PUNCT
cana-3376	431	6	u.	u.	PROPN
cana-3376	431	7	,	,	PUNCT
cana-3376	431	8	&	&	CCONJ
cana-3376	431	9	bougie	bougie	PROPN
cana-3376	431	10	,	,	PUNCT
cana-3376	431	11	r.	r.	PROPN
cana-3376	431	12	(	(	PUNCT
cana-3376	431	13	2010	2010	NUM
cana-3376	431	14	)	)	PUNCT
cana-3376	431	15	.	.	PUNCT
cana-3376	432	1	research	research	NOUN
cana-3376	432	2	methods	method	NOUN
cana-3376	432	3	for	for	ADP
cana-3376	432	4	business	business	NOUN
cana-3376	432	5	:	:	PUNCT
cana-3376	432	6	a	a	DET
cana-3376	432	7	skill	skill	NOUN
cana-3376	432	8	-	-	PUNCT
cana-3376	432	9	building	building	NOUN
cana-3376	432	10	approach	approach	NOUN
cana-3376	432	11	(	(	PUNCT
cana-3376	432	12	5th	5th	ADJ
cana-3376	432	13	ed	ed	NOUN
cana-3376	432	14	.	.	PUNCT
cana-3376	432	15	)	)	PUNCT
cana-3376	432	16	.	.	PUNCT
cana-3376	433	1	john	john	PROPN
cana-3376	433	2	wiley	wiley	PROPN
cana-3376	433	3	&	&	CCONJ
cana-3376	433	4	sons	son	NOUN
cana-3376	433	5	.	.	PUNCT
cana-3376	434	1	[	[	X
cana-3376	434	2	48	48	NUM
cana-3376	434	3	]	]	X
cana-3376	434	4	shane	shane	PROPN
cana-3376	434	5	,	,	PUNCT
cana-3376	434	6	b.	b.	PROPN
cana-3376	434	7	(	(	PUNCT
cana-3376	434	8	2021	2021	NUM
cana-3376	434	9	)	)	PUNCT
cana-3376	434	10	.	.	PUNCT
cana-3376	435	1	ai	ai	VERB
cana-3376	435	2	in	in	ADP
cana-3376	435	3	digital	digital	ADJ
cana-3376	435	4	marketing	marketing	NOUN
cana-3376	435	5	:	:	PUNCT
cana-3376	435	6	attracting	attract	VERB
cana-3376	435	7	new	new	ADJ
cana-3376	435	8	customers	customer	NOUN
cana-3376	435	9	,	,	PUNCT
cana-3376	435	10	increasing	increase	VERB
cana-3376	435	11	revenue	revenue	NOUN
cana-3376	435	12	,	,	PUNCT
cana-3376	435	13	and	and	CCONJ
cana-3376	435	14	enhancing	enhance	VERB
cana-3376	435	15	customer	customer	NOUN
cana-3376	435	16	retention	retention	NOUN
cana-3376	435	17	.	.	PUNCT
cana-3376	436	1	journal	journal	NOUN
cana-3376	436	2	of	of	ADP
cana-3376	436	3	digital	digital	ADJ
cana-3376	436	4	marketing	marketing	NOUN
cana-3376	436	5	science	science	NOUN
cana-3376	436	6	,	,	PUNCT
cana-3376	436	7	13(1	13(1	NUM
cana-3376	436	8	)	)	PUNCT
cana-3376	436	9	,	,	PUNCT
cana-3376	436	10	58	58	NUM
cana-3376	436	11	-	-	SYM
cana-3376	436	12	73	73	NUM
cana-3376	436	13	.	.	PUNCT
cana-3376	437	1	[	[	X
cana-3376	437	2	49	49	NUM
cana-3376	437	3	]	]	X
cana-3376	437	4	sudha	sudha	PROPN
cana-3376	437	5	,	,	PUNCT
cana-3376	437	6	a.	a.	PROPN
cana-3376	437	7	,	,	PUNCT
cana-3376	437	8	azam	azam	PROPN
cana-3376	437	9	,	,	PUNCT
cana-3376	437	10	s.	s.	PROPN
cana-3376	437	11	m.	m.	PROPN
cana-3376	437	12	f.	f.	PROPN
cana-3376	437	13	,	,	PUNCT
cana-3376	437	14	&	&	CCONJ
cana-3376	437	15	tham	tham	PROPN
cana-3376	437	16	,	,	PUNCT
cana-3376	437	17	j.	j.	PROPN
cana-3376	437	18	(	(	PUNCT
cana-3376	437	19	2023	2023	NUM
cana-3376	437	20	)	)	PUNCT
cana-3376	437	21	.	.	PUNCT
cana-3376	438	1	transformational	transformational	ADJ
cana-3376	438	2	leadership	leadership	NOUN
cana-3376	438	3	and	and	CCONJ
cana-3376	438	4	job	job	NOUN
cana-3376	438	5	performance	performance	NOUN
cana-3376	438	6	of	of	ADP
cana-3376	438	7	maldives	maldives	PROPN
cana-3376	438	8	civil	civil	ADJ
cana-3376	438	9	service	service	NOUN
cana-3376	438	10	employees	employee	NOUN
cana-3376	438	11	,	,	PUNCT
cana-3376	438	12	mediated	mediate	VERB
cana-3376	438	13	by	by	ADP
cana-3376	438	14	organisational	organisational	ADJ
cana-3376	438	15	commitment	commitment	NOUN
cana-3376	438	16	.	.	PUNCT
cana-3376	439	1	international	international	ADJ
cana-3376	439	2	journal	journal	NOUN
cana-3376	439	3	of	of	ADP
cana-3376	439	4	public	public	ADJ
cana-3376	439	5	sector	sector	NOUN
cana-3376	439	6	management	management	NOUN
cana-3376	439	7	,	,	PUNCT
cana-3376	439	8	36(3	36(3	NOUN
cana-3376	439	9	)	)	PUNCT
cana-3376	439	10	,	,	PUNCT
cana-3376	439	11	271	271	NUM
cana-3376	439	12	.	.	PUNCT
cana-3376	440	1	[	[	X
cana-3376	440	2	50	50	NUM
cana-3376	440	3	]	]	PUNCT
cana-3376	440	4	swan	swan	NOUN
cana-3376	440	5	,	,	PUNCT
cana-3376	440	6	j.	j.	PROPN
cana-3376	440	7	(	(	PUNCT
cana-3376	440	8	2007	2007	NUM
cana-3376	440	9	)	)	PUNCT
cana-3376	440	10	.	.	PUNCT
cana-3376	441	1	managing	manage	VERB
cana-3376	441	2	knowledge	knowledge	NOUN
cana-3376	441	3	work	work	NOUN
cana-3376	441	4	:	:	PUNCT
cana-3376	441	5	innovation	innovation	NOUN
cana-3376	441	6	,	,	PUNCT
cana-3376	441	7	competition	competition	NOUN
cana-3376	441	8	and	and	CCONJ
cana-3376	441	9	value	value	NOUN
cana-3376	441	10	.	.	PUNCT
cana-3376	442	1	palgrave	palgrave	PROPN
cana-3376	442	2	macmillan	macmillan	PROPN
cana-3376	442	3	.	.	PUNCT
cana-3376	443	1	[	[	X
cana-3376	443	2	51	51	NUM
cana-3376	443	3	]	]	PUNCT
cana-3376	443	4	tabachnick	tabachnick	NOUN
cana-3376	443	5	,	,	PUNCT
cana-3376	443	6	b.	b.	PROPN
cana-3376	443	7	g.	g.	PROPN
cana-3376	443	8	,	,	PUNCT
cana-3376	443	9	&	&	CCONJ
cana-3376	443	10	fidell	fidell	PROPN
cana-3376	443	11	,	,	PUNCT
cana-3376	443	12	l.	l.	PROPN
cana-3376	443	13	s.	s.	PROPN
cana-3376	443	14	(	(	PUNCT
cana-3376	443	15	2007	2007	NUM
cana-3376	443	16	)	)	PUNCT
cana-3376	443	17	.	.	PUNCT
cana-3376	444	1	using	use	VERB
cana-3376	444	2	multivariate	multivariate	NOUN
cana-3376	444	3	statistics	statistic	NOUN
cana-3376	444	4	(	(	PUNCT
cana-3376	444	5	5th	5th	ADJ
cana-3376	444	6	ed	ed	NOUN
cana-3376	444	7	.	.	PUNCT
cana-3376	444	8	)	)	PUNCT
cana-3376	444	9	.	.	PUNCT
cana-3376	445	1	allyn	allyn	PROPN
cana-3376	445	2	&	&	CCONJ
cana-3376	445	3	bacon	bacon	PROPN
cana-3376	445	4	.	.	PUNCT
cana-3376	446	1	[	[	X
cana-3376	446	2	52	52	NUM
cana-3376	446	3	]	]	SYM
cana-3376	446	4	tham	tham	PROPN
cana-3376	446	5	,	,	PUNCT
cana-3376	446	6	j.	j.	PROPN
cana-3376	446	7	,	,	PUNCT
cana-3376	446	8	yazid	yazid	PROPN
cana-3376	446	9	,	,	PUNCT
cana-3376	446	10	m.	m.	NOUN
cana-3376	446	11	s.	s.	PROPN
cana-3376	446	12	a.	a.	PROPN
cana-3376	446	13	,	,	PUNCT
cana-3376	446	14	khatibi	khatibi	NOUN
cana-3376	446	15	,	,	PUNCT
cana-3376	446	16	a.	a.	NOUN
cana-3376	446	17	a.	a.	PROPN
cana-3376	446	18	,	,	PUNCT
cana-3376	446	19	&	&	CCONJ
cana-3376	446	20	azam	azam	PROPN
cana-3376	446	21	,	,	PUNCT
cana-3376	446	22	s.	s.	PROPN
cana-3376	446	23	m.	m.	PROPN
cana-3376	446	24	f.	f.	PROPN
cana-3376	446	25	(	(	PUNCT
cana-3376	446	26	2017	2017	NUM
cana-3376	446	27	)	)	PUNCT
cana-3376	446	28	.	.	PUNCT
cana-3376	447	1	internet	internet	NOUN
cana-3376	447	2	and	and	CCONJ
cana-3376	447	3	data	datum	NOUN
cana-3376	447	4	security	security	NOUN
cana-3376	447	5	–	–	PUNCT
cana-3376	447	6	understanding	understand	VERB
cana-3376	447	7	customer	customer	NOUN
cana-3376	447	8	perception	perception	NOUN
cana-3376	447	9	on	on	ADP
cana-3376	447	10	trusting	trust	VERB
cana-3376	447	11	virtual	virtual	ADJ
cana-3376	447	12	banking	banking	NOUN
cana-3376	447	13	security	security	NOUN
cana-3376	447	14	in	in	ADP
cana-3376	447	15	malaysia	malaysia	PROPN
cana-3376	447	16	.	.	PUNCT
cana-3376	448	1	european	european	PROPN
cana-3376	448	2	journal	journal	PROPN
cana-3376	448	3	of	of	ADP
cana-3376	448	4	social	social	ADJ
cana-3376	448	5	sciences	science	NOUN
cana-3376	448	6	studies	study	NOUN
cana-3376	448	7	,	,	PUNCT
cana-3376	448	8	2(7	2(7	NUM
cana-3376	448	9	)	)	PUNCT
cana-3376	448	10	,	,	PUNCT
cana-3376	448	11	186	186	NUM
cana-3376	448	12	-	-	SYM
cana-3376	448	13	207	207	NUM
cana-3376	448	14	.	.	PUNCT
cana-3376	449	1	[	[	X
cana-3376	449	2	53	53	NUM
cana-3376	449	3	]	]	SYM
cana-3376	449	4	thowfeek	thowfeek	NOUN
cana-3376	449	5	,	,	PUNCT
cana-3376	449	6	m.	m.	PROPN
cana-3376	449	7	h.	h.	PROPN
cana-3376	449	8	,	,	PUNCT
cana-3376	449	9	nawaz	nawaz	PROPN
cana-3376	449	10	,	,	PUNCT
cana-3376	449	11	f.	f.	PROPN
cana-3376	449	12	,	,	PUNCT
cana-3376	449	13	&	&	CCONJ
cana-3376	449	14	sanjeetha	sanjeetha	PROPN
cana-3376	449	15	,	,	PUNCT
cana-3376	449	16	s.	s.	PROPN
cana-3376	449	17	(	(	PUNCT
cana-3376	449	18	2020	2020	NUM
cana-3376	449	19	)	)	PUNCT
cana-3376	449	20	.	.	PUNCT
cana-3376	450	1	toe	toe	NOUN
cana-3376	450	2	framework	framework	NOUN
cana-3376	450	3	analysis	analysis	NOUN
cana-3376	450	4	of	of	ADP
cana-3376	450	5	ai	ai	PROPN
cana-3376	450	6	technology	technology	NOUN
cana-3376	450	7	adoption	adoption	NOUN
cana-3376	450	8	in	in	ADP
cana-3376	450	9	the	the	DET
cana-3376	450	10	media	medium	NOUN
cana-3376	450	11	industry	industry	NOUN
cana-3376	450	12	.	.	PUNCT
cana-3376	451	1	journal	journal	NOUN
cana-3376	451	2	of	of	ADP
cana-3376	451	3	technological	technological	ADJ
cana-3376	451	4	innovation	innovation	NOUN
cana-3376	451	5	,	,	PUNCT
cana-3376	451	6	18(4	18(4	NUM
cana-3376	451	7	)	)	PUNCT
cana-3376	451	8	,	,	PUNCT
cana-3376	451	9	123	123	NUM
cana-3376	451	10	-	-	SYM
cana-3376	451	11	135	135	NUM
cana-3376	451	12	.	.	PUNCT
cana-3376	452	1	[	[	X
cana-3376	452	2	54	54	NUM
cana-3376	452	3	]	]	SYM
cana-3376	452	4	tornatzky	tornatzky	PROPN
cana-3376	452	5	,	,	PUNCT
cana-3376	452	6	l.	l.	PROPN
cana-3376	452	7	g.	g.	PROPN
cana-3376	452	8	,	,	PUNCT
cana-3376	452	9	&	&	CCONJ
cana-3376	452	10	fleischer	fleischer	PROPN
cana-3376	452	11	,	,	PUNCT
cana-3376	452	12	m.	m.	NOUN
cana-3376	452	13	(	(	PUNCT
cana-3376	452	14	1990	1990	NUM
cana-3376	452	15	)	)	PUNCT
cana-3376	452	16	.	.	PUNCT
cana-3376	453	1	the	the	DET
cana-3376	453	2	processes	process	NOUN
cana-3376	453	3	of	of	ADP
cana-3376	453	4	technological	technological	ADJ
cana-3376	453	5	innovation	innovation	NOUN
cana-3376	453	6	.	.	PUNCT
cana-3376	454	1	lexington	lexington	PROPN
cana-3376	454	2	books	book	NOUN
cana-3376	454	3	.	.	PUNCT
cana-3376	455	1	[	[	X
cana-3376	455	2	55	55	NUM
cana-3376	455	3	]	]	X
cana-3376	455	4	tsoukas	tsoukas	PROPN
cana-3376	455	5	,	,	PUNCT
cana-3376	455	6	h.	h.	PROPN
cana-3376	455	7	(	(	PUNCT
cana-3376	455	8	2005	2005	NUM
cana-3376	455	9	)	)	PUNCT
cana-3376	455	10	.	.	PUNCT
cana-3376	456	1	complex	complex	ADJ
cana-3376	456	2	knowledge	knowledge	NOUN
cana-3376	456	3	:	:	PUNCT
cana-3376	456	4	studies	study	NOUN
cana-3376	456	5	in	in	ADP
cana-3376	456	6	organizational	organizational	ADJ
cana-3376	456	7	epistemology	epistemology	NOUN
cana-3376	456	8	.	.	PUNCT
cana-3376	457	1	oxford	oxford	PROPN
cana-3376	457	2	university	university	PROPN
cana-3376	457	3	press	press	NOUN
cana-3376	457	4	.	.	PUNCT
cana-3376	458	1	[	[	X
cana-3376	458	2	56	56	NUM
cana-3376	458	3	]	]	PUNCT
cana-3376	458	4	udriyah	udriyah	NOUN
cana-3376	458	5	,	,	PUNCT
cana-3376	458	6	u.	u.	PROPN
cana-3376	458	7	,	,	PUNCT
cana-3376	458	8	tham	tham	PROPN
cana-3376	458	9	,	,	PUNCT
cana-3376	458	10	j.	j.	PROPN
cana-3376	458	11	,	,	PUNCT
cana-3376	458	12	&	&	CCONJ
cana-3376	458	13	azam	azam	PROPN
cana-3376	458	14	,	,	PUNCT
cana-3376	458	15	s.	s.	PROPN
cana-3376	458	16	m.	m.	PROPN
cana-3376	458	17	f.	f.	PROPN
cana-3376	458	18	(	(	PUNCT
cana-3376	458	19	2019	2019	NUM
cana-3376	458	20	)	)	PUNCT
cana-3376	458	21	.	.	PUNCT
cana-3376	459	1	the	the	DET
cana-3376	459	2	effects	effect	NOUN
cana-3376	459	3	of	of	ADP
cana-3376	459	4	market	market	NOUN
cana-3376	459	5	orientation	orientation	NOUN
cana-3376	459	6	and	and	CCONJ
cana-3376	459	7	innovation	innovation	NOUN
cana-3376	459	8	on	on	ADP
cana-3376	459	9	competitive	competitive	ADJ
cana-3376	459	10	advantage	advantage	NOUN
cana-3376	459	11	and	and	CCONJ
cana-3376	459	12	business	business	NOUN
cana-3376	459	13	performance	performance	NOUN
cana-3376	459	14	of	of	ADP
cana-3376	459	15	textile	textile	ADJ
cana-3376	459	16	smes	sme	NOUN
cana-3376	459	17	.	.	PUNCT
cana-3376	460	1	management	management	NOUN
cana-3376	460	2	science	science	NOUN
cana-3376	460	3	letters	letter	NOUN
cana-3376	460	4	,	,	PUNCT
cana-3376	460	5	9(9	9(9	NUM
cana-3376	460	6	)	)	PUNCT
cana-3376	460	7	,	,	PUNCT
cana-3376	460	8	1419	1419	NUM
cana-3376	460	9	-	-	SYM
cana-3376	460	10	1428	1428	NUM
cana-3376	460	11	.	.	PUNCT
cana-3376	461	1	[	[	X
cana-3376	461	2	57	57	NUM
cana-3376	461	3	]	]	X
cana-3376	461	4	wirtz	wirtz	PROPN
cana-3376	461	5	,	,	PUNCT
cana-3376	461	6	b.	b.	PROPN
cana-3376	461	7	w.	w.	PROPN
cana-3376	461	8	(	(	PUNCT
cana-3376	461	9	2019	2019	NUM
cana-3376	461	10	)	)	PUNCT
cana-3376	461	11	.	.	PUNCT
cana-3376	461	12	artificial	artificial	ADJ
cana-3376	461	13	intelligence	intelligence	NOUN
cana-3376	461	14	and	and	CCONJ
cana-3376	461	15	cost	cost	NOUN
cana-3376	461	16	-	-	PUNCT
cana-3376	461	17	effectiveness	effectiveness	NOUN
cana-3376	461	18	in	in	ADP
cana-3376	461	19	the	the	DET
cana-3376	461	20	media	medium	NOUN
cana-3376	461	21	industry	industry	NOUN
cana-3376	461	22	:	:	PUNCT
cana-3376	461	23	impacts	impact	NOUN
cana-3376	461	24	on	on	ADP
cana-3376	461	25	financial	financial	ADJ
cana-3376	461	26	performance	performance	NOUN
cana-3376	461	27	.	.	PUNCT
cana-3376	462	1	journal	journal	NOUN
cana-3376	462	2	of	of	ADP
cana-3376	462	3	business	business	NOUN
cana-3376	462	4	economics	economic	NOUN
cana-3376	462	5	,	,	PUNCT
cana-3376	462	6	89(3	89(3	NUM
cana-3376	462	7	)	)	PUNCT
cana-3376	462	8	,	,	PUNCT
cana-3376	462	9	409	409	NUM
cana-3376	462	10	-	-	SYM
cana-3376	462	11	423	423	NUM
cana-3376	462	12	.	.	PUNCT
cana-3376	463	1	[	[	X
cana-3376	463	2	58	58	NUM
cana-3376	463	3	]	]	PUNCT
cana-3376	463	4	wulandari	wulandari	X
cana-3376	463	5	,	,	PUNCT
cana-3376	463	6	r.	r.	PROPN
cana-3376	463	7	s.	s.	PROPN
cana-3376	463	8	w.	w.	PROPN
cana-3376	463	9	,	,	PUNCT
cana-3376	463	10	khatibi	khatibi	PROPN
cana-3376	463	11	,	,	PUNCT
cana-3376	463	12	a.	a.	NOUN
cana-3376	463	13	,	,	PUNCT
cana-3376	463	14	tham	tham	PROPN
cana-3376	463	15	,	,	PUNCT
cana-3376	463	16	j.	j.	PROPN
cana-3376	463	17	,	,	PUNCT
cana-3376	463	18	azam	azam	PROPN
cana-3376	463	19	,	,	PUNCT
cana-3376	463	20	s.	s.	PROPN
cana-3376	463	21	m.	m.	PROPN
cana-3376	463	22	f.	f.	PROPN
cana-3376	463	23	,	,	PUNCT
cana-3376	463	24	&	&	CCONJ
cana-3376	463	25	windiyaningish	windiyaningish	PROPN
cana-3376	463	26	,	,	PUNCT
cana-3376	463	27	c.	c.	PROPN
cana-3376	463	28	(	(	PUNCT
cana-3376	463	29	2023	2023	NUM
cana-3376	463	30	)	)	PUNCT
cana-3376	463	31	.	.	PUNCT
cana-3376	464	1	marketing	marketing	NOUN
cana-3376	464	2	mix	mix	NOUN
cana-3376	464	3	strategy	strategy	NOUN
cana-3376	464	4	to	to	PART
cana-3376	464	5	increase	increase	VERB
cana-3376	464	6	outpatient	outpatient	NOUN
cana-3376	464	7	loyalty	loyalty	NOUN
cana-3376	464	8	at	at	ADP
cana-3376	464	9	the	the	DET
cana-3376	464	10	hajj	hajj	PROPN
cana-3376	464	11	hospital	hospital	PROPN
cana-3376	464	12	jakarta	jakarta	PROPN
cana-3376	464	13	indonesia	indonesia	PROPN
cana-3376	464	14	.	.	PUNCT
cana-3376	465	1	central	central	ADJ
cana-3376	465	2	asian	asian	ADJ
cana-3376	465	3	journal	journal	NOUN
cana-3376	465	4	of	of	ADP
cana-3376	465	5	medical	medical	ADJ
cana-3376	465	6	and	and	CCONJ
cana-3376	465	7	natural	natural	ADJ
cana-3376	465	8	science	science	NOUN
cana-3376	465	9	,	,	PUNCT
cana-3376	465	10	4(5	4(5	PROPN
cana-3376	465	11	)	)	PUNCT
cana-3376	465	12	,	,	PUNCT
cana-3376	465	13	204	204	NUM
cana-3376	465	14	-	-	SYM
cana-3376	465	15	221	221	NUM
cana-3376	465	16	.	.	PUNCT
cana-3376	466	1	retrieved	retrieve	VERB
cana-3376	466	2	from	from	ADP
cana-3376	466	3	https://cajmns.centralasianstudies.org/index.php/cajmns/article/view/1807	https://cajmns.centralasianstudies.org/index.php/cajmns/article/view/1807	PROPN
cana-3376	466	4	[	[	PROPN
cana-3376	466	5	59	59	NUM
cana-3376	466	6	]	]	X
cana-3376	466	7	zheng	zheng	PROPN
cana-3376	466	8	,	,	PUNCT
cana-3376	466	9	c.	c.	PROPN
cana-3376	466	10	,	,	PUNCT
cana-3376	466	11	tham	tham	PROPN
cana-3376	466	12	,	,	PUNCT
cana-3376	466	13	j.	j.	PROPN
cana-3376	466	14	,	,	PUNCT
cana-3376	466	15	&	&	CCONJ
cana-3376	466	16	azam	azam	PROPN
cana-3376	466	17	,	,	PUNCT
cana-3376	466	18	s.	s.	PROPN
cana-3376	466	19	m.	m.	PROPN
cana-3376	466	20	f.	f.	PROPN
cana-3376	466	21	(	(	PUNCT
cana-3376	466	22	2023	2023	NUM
cana-3376	466	23	)	)	PUNCT
cana-3376	466	24	.	.	PUNCT
cana-3376	467	1	links	link	NOUN
cana-3376	467	2	and	and	CCONJ
cana-3376	467	3	interaction	interaction	NOUN
cana-3376	467	4	of	of	ADP
cana-3376	467	5	villagers	villager	NOUN
cana-3376	467	6	and	and	CCONJ
cana-3376	467	7	rural	rural	ADJ
cana-3376	467	8	revitalization	revitalization	NOUN
cana-3376	467	9	:	:	PUNCT
cana-3376	467	10	a	a	DET
cana-3376	467	11	bibliometric	bibliometric	ADJ
cana-3376	467	12	review	review	NOUN
cana-3376	467	13	.	.	PUNCT
cana-3376	468	1	journal	journal	PROPN
cana-3376	468	2	of	of	ADP
cana-3376	468	3	namibian	namibian	ADJ
cana-3376	468	4	studies	study	NOUN
cana-3376	468	5	:	:	PUNCT
cana-3376	468	6	history	history	NOUN
cana-3376	468	7	politics	politic	NOUN
cana-3376	468	8	culture	culture	NOUN
cana-3376	468	9	.	.	PUNCT
cana-3376	469	1	https://namibianstudies.com/index.php/jns/article/view/807	https://namibianstudies.com/index.php/jns/article/view/807	PROPN
cana-3376	469	2	[	[	X
cana-3376	469	3	60	60	NUM
cana-3376	469	4	]	]	X
cana-3376	469	5	zhou	zhou	PROPN
cana-3376	469	6	,	,	PUNCT
cana-3376	469	7	l.	l.	PROPN
cana-3376	469	8	,	,	PUNCT
cana-3376	469	9	&	&	CCONJ
cana-3376	469	10	azam	azam	PROPN
cana-3376	469	11	,	,	PUNCT
cana-3376	469	12	s.	s.	PROPN
cana-3376	469	13	m.	m.	PROPN
cana-3376	469	14	f.	f.	PROPN
cana-3376	469	15	(	(	PUNCT
cana-3376	469	16	2024	2024	NUM
cana-3376	469	17	)	)	PUNCT
cana-3376	469	18	.	.	PUNCT
cana-3376	470	1	the	the	DET
cana-3376	470	2	impact	impact	NOUN
cana-3376	470	3	of	of	ADP
cana-3376	470	4	green	green	ADJ
cana-3376	470	5	-	-	PUNCT
cana-3376	470	6	listed	list	VERB
cana-3376	470	7	companies	company	NOUN
cana-3376	470	8	on	on	ADP
cana-3376	470	9	rural	rural	ADJ
cana-3376	470	10	ecological	ecological	ADJ
cana-3376	470	11	environments	environment	NOUN
cana-3376	470	12	in	in	ADP
cana-3376	470	13	china	china	PROPN
cana-3376	470	14	:	:	PUNCT
cana-3376	470	15	a	a	DET
cana-3376	470	16	spatial	spatial	ADJ
cana-3376	470	17	heterogeneity	heterogeneity	NOUN
cana-3376	470	18	and	and	CCONJ
cana-3376	470	19	empirical	empirical	ADJ
cana-3376	470	20	analysis	analysis	NOUN
cana-3376	470	21	.	.	PUNCT
cana-3376	471	1	journal	journal	PROPN
cana-3376	471	2	of	of	ADP
cana-3376	471	3	environmental	environmental	ADJ
cana-3376	471	4	management	management	NOUN
cana-3376	471	5	,	,	PUNCT
cana-3376	471	6	356	356	NUM
cana-3376	471	7	,	,	PUNCT
cana-3376	471	8	120687	120687	NUM
cana-3376	471	9	.	.	PUNCT
cana-3376	472	1	[	[	X
cana-3376	472	2	61	61	NUM
cana-3376	472	3	]	]	X
cana-3376	472	4	zumstein	zumstein	PROPN
cana-3376	472	5	,	,	PUNCT
cana-3376	472	6	d.	d.	PROPN
cana-3376	472	7	,	,	PUNCT
cana-3376	472	8	&	&	CCONJ
cana-3376	472	9	kotowski	kotowski	PROPN
cana-3376	472	10	,	,	PUNCT
cana-3376	472	11	s.	s.	PROPN
cana-3376	472	12	(	(	PUNCT
cana-3376	472	13	2020	2020	NUM
cana-3376	472	14	)	)	PUNCT
cana-3376	472	15	.	.	PUNCT
cana-3376	473	1	optimizing	optimize	VERB
cana-3376	473	2	conversion	conversion	NOUN
cana-3376	473	3	rates	rate	NOUN
cana-3376	473	4	in	in	ADP
cana-3376	473	5	e	e	NOUN
cana-3376	473	6	-	-	NOUN
cana-3376	473	7	commerce	commerce	NOUN
cana-3376	473	8	:	:	PUNCT
cana-3376	473	9	ai	ai	VERB
cana-3376	473	10	and	and	CCONJ
cana-3376	473	11	digital	digital	ADJ
cana-3376	473	12	marketing	marketing	NOUN
cana-3376	473	13	strategies	strategy	NOUN
cana-3376	473	14	.	.	PUNCT
cana-3376	474	1	journal	journal	NOUN
cana-3376	474	2	of	of	ADP
cana-3376	474	3	e	e	PROPN
cana-3376	474	4	-	-	PROPN
cana-3376	474	5	commerce	commerce	NOUN
cana-3376	474	6	research	research	NOUN
cana-3376	474	7	,	,	PUNCT
cana-3376	474	8	21(3	21(3	NUM
cana-3376	474	9	)	)	PUNCT
cana-3376	474	10	,	,	PUNCT
cana-3376	474	11	91	91	NUM
cana-3376	474	12	-	-	SYM
cana-3376	474	13	105	105	NUM
cana-3376	474	14	.	.	PUNCT
cana-3376	475	1	https://cajmns.centralasianstudies.org/index.php/cajmns/article/view/1807	https://cajmns.centralasianstudies.org/index.php/cajmns/article/view/1807	PROPN
cana-3376	475	2	https://namibian-studies.com/index.php/jns/article/view/807	https://namibian-studies.com/index.php/jns/article/view/807	PROPN
cana-3376	475	3	https://namibian-studies.com/index.php/jns/article/view/807	https://namibian-studies.com/index.php/jns/article/view/807	PUNCT