id	sid	tid	token	lemma	pos
cana-5095	1	1	communications	communication	NOUN
cana-5095	1	2	on	on	ADP
cana-5095	1	3	applied	apply	VERB
cana-5095	1	4	nonlinear	nonlinear	ADJ
cana-5095	1	5	analysis	analysis	NOUN
cana-5095	1	6	issn	issn	NOUN
cana-5095	1	7	:	:	PUNCT
cana-5095	1	8	1074	1074	NUM
cana-5095	1	9	-	-	PUNCT
cana-5095	1	10	133x	133x	NUM
cana-5095	1	11	vol	vol	NOUN
cana-5095	1	12	32	32	NUM
cana-5095	1	13	no	no	NOUN
cana-5095	1	14	.	.	PUNCT
cana-5095	2	1	icmasd	icmasd	NOUN
cana-5095	2	2	(	(	PUNCT
cana-5095	2	3	2025	2025	NUM
cana-5095	2	4	)	)	PUNCT
cana-5095	2	5	657	657	NUM
cana-5095	2	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5095	2	7	an	an	DET
cana-5095	2	8	interplay	interplay	NOUN
cana-5095	2	9	between	between	ADP
cana-5095	2	10	social	social	ADJ
cana-5095	2	11	media	medium	NOUN
cana-5095	2	12	marketing	marketing	NOUN
cana-5095	2	13	,	,	PUNCT
cana-5095	2	14	consumer	consumer	NOUN
cana-5095	2	15	behavior	behavior	NOUN
cana-5095	2	16	and	and	CCONJ
cana-5095	2	17	relationship	relationship	NOUN
cana-5095	2	18	quality	quality	NOUN
cana-5095	2	19	:	:	PUNCT
cana-5095	2	20	scale	scale	NOUN
cana-5095	2	21	development	development	NOUN
cana-5095	2	22	and	and	CCONJ
cana-5095	2	23	validation	validation	NOUN
cana-5095	2	24	rayees	rayee	NOUN
cana-5095	2	25	ahmad	ahmad	PROPN
cana-5095	2	26	tantray1	tantray1	PROPN
cana-5095	2	27	,	,	PUNCT
cana-5095	2	28	zahid	zahid	PROPN
cana-5095	2	29	iqbal	iqbal	PROPN
cana-5095	2	30	tantray2	tantray2	PROPN
cana-5095	2	31	,	,	PUNCT
cana-5095	2	32	davinder	davinder	PROPN
cana-5095	2	33	kaur1	kaur1	PROPN
cana-5095	2	34	*	*	PROPN
cana-5095	2	35	1department	1department	NUM
cana-5095	2	36	of	of	ADP
cana-5095	2	37	management	management	NOUN
cana-5095	2	38	,	,	PUNCT
cana-5095	2	39	ct	ct	PROPN
cana-5095	2	40	university	university	PROPN
cana-5095	2	41	,	,	PUNCT
cana-5095	2	42	india	india	PROPN
cana-5095	2	43	2department	2department	PROPN
cana-5095	2	44	of	of	ADP
cana-5095	2	45	management	management	NOUN
cana-5095	2	46	,	,	PUNCT
cana-5095	2	47	gdcw	gdcw	NOUN
cana-5095	2	48	,	,	PUNCT
cana-5095	2	49	anantnag	anantnag	ADJ
cana-5095	2	50	,	,	PUNCT
cana-5095	2	51	india	india	PROPN
cana-5095	2	52	corresponding	corresponding	PROPN
cana-5095	2	53	author	author	PROPN
cana-5095	2	54	’s	’s	PART
cana-5095	2	55	email	email	NOUN
cana-5095	2	56	address	address	NOUN
cana-5095	2	57	:	:	PUNCT
cana-5095	2	58	drdavinder24220@ctuniversity.in	drdavinder24220@ctuniversity.in	NOUN
cana-5095	2	59	article	article	NOUN
cana-5095	2	60	history	history	NOUN
cana-5095	2	61	:	:	PUNCT
cana-5095	2	62	received	receive	VERB
cana-5095	2	63	:	:	PUNCT
cana-5095	2	64	12	12	NUM
cana-5095	2	65	-	-	SYM
cana-5095	2	66	12	12	NUM
cana-5095	2	67	-	-	PUNCT
cana-5095	2	68	2024	2024	NUM
cana-5095	2	69	revised	revise	VERB
cana-5095	2	70	:	:	PUNCT
cana-5095	2	71	25	25	NUM
cana-5095	2	72	-	-	PUNCT
cana-5095	2	73	01	01	NUM
cana-5095	2	74	-	-	PUNCT
cana-5095	2	75	2025	2025	NUM
cana-5095	2	76	accepted	accept	VERB
cana-5095	2	77	:	:	PUNCT
cana-5095	2	78	05	05	NUM
cana-5095	2	79	-	-	PUNCT
cana-5095	2	80	02	02	NUM
cana-5095	2	81	-	-	PUNCT
cana-5095	2	82	2025	2025	NUM
cana-5095	2	83	abstract	abstract	NOUN
cana-5095	2	84	:	:	PUNCT
cana-5095	2	85	this	this	DET
cana-5095	2	86	study	study	NOUN
cana-5095	2	87	explores	explore	VERB
cana-5095	2	88	the	the	DET
cana-5095	2	89	impact	impact	NOUN
cana-5095	2	90	of	of	ADP
cana-5095	2	91	social	social	ADJ
cana-5095	2	92	media	medium	NOUN
cana-5095	2	93	marketing	marketing	NOUN
cana-5095	2	94	on	on	ADP
cana-5095	2	95	consumer	consumer	NOUN
cana-5095	2	96	behavior	behavior	NOUN
cana-5095	2	97	and	and	CCONJ
cana-5095	2	98	relationship	relationship	NOUN
cana-5095	2	99	quality	quality	NOUN
cana-5095	2	100	in	in	ADP
cana-5095	2	101	india	india	PROPN
cana-5095	2	102	's	's	PART
cana-5095	2	103	fast	fast	ADV
cana-5095	2	104	-	-	PUNCT
cana-5095	2	105	moving	move	VERB
cana-5095	2	106	consumer	consumer	NOUN
cana-5095	2	107	goods	good	NOUN
cana-5095	2	108	(	(	PUNCT
cana-5095	2	109	fmcg	fmcg	NOUN
cana-5095	2	110	)	)	PUNCT
cana-5095	2	111	industry	industry	NOUN
cana-5095	2	112	.	.	PUNCT
cana-5095	3	1	as	as	SCONJ
cana-5095	3	2	internet	internet	NOUN
cana-5095	3	3	connectivity	connectivity	NOUN
cana-5095	3	4	expands	expand	VERB
cana-5095	3	5	nationwide	nationwide	ADJ
cana-5095	3	6	,	,	PUNCT
cana-5095	3	7	social	social	ADJ
cana-5095	3	8	networking	networking	NOUN
cana-5095	3	9	platforms	platform	NOUN
cana-5095	3	10	such	such	ADJ
cana-5095	3	11	as	as	ADP
cana-5095	3	12	facebook	facebook	PROPN
cana-5095	3	13	,	,	PUNCT
cana-5095	3	14	instagram	instagram	PROPN
cana-5095	3	15	,	,	PUNCT
cana-5095	3	16	and	and	CCONJ
cana-5095	3	17	x	x	X
cana-5095	3	18	(	(	PUNCT
cana-5095	3	19	twitter	twitter	NOUN
cana-5095	3	20	)	)	PUNCT
cana-5095	3	21	have	have	AUX
cana-5095	3	22	become	become	VERB
cana-5095	3	23	a	a	DET
cana-5095	3	24	primary	primary	ADJ
cana-5095	3	25	driver	driver	NOUN
cana-5095	3	26	of	of	ADP
cana-5095	3	27	online	online	ADJ
cana-5095	3	28	purchasing	purchasing	NOUN
cana-5095	3	29	decisions	decision	NOUN
cana-5095	3	30	.	.	PUNCT
cana-5095	4	1	to	to	PART
cana-5095	4	2	address	address	VERB
cana-5095	4	3	this	this	DET
cana-5095	4	4	trend	trend	NOUN
cana-5095	4	5	,	,	PUNCT
cana-5095	4	6	we	we	PRON
cana-5095	4	7	developed	develop	VERB
cana-5095	4	8	and	and	CCONJ
cana-5095	4	9	validated	validate	VERB
cana-5095	4	10	a	a	DET
cana-5095	4	11	scale	scale	NOUN
cana-5095	4	12	to	to	PART
cana-5095	4	13	measure	measure	VERB
cana-5095	4	14	the	the	DET
cana-5095	4	15	influence	influence	NOUN
cana-5095	4	16	of	of	ADP
cana-5095	4	17	social	social	ADJ
cana-5095	4	18	media	medium	NOUN
cana-5095	4	19	marketing	marketing	NOUN
cana-5095	4	20	on	on	ADP
cana-5095	4	21	consumer	consumer	NOUN
cana-5095	4	22	behavior	behavior	NOUN
cana-5095	4	23	and	and	CCONJ
cana-5095	4	24	relationship	relationship	NOUN
cana-5095	4	25	quality	quality	NOUN
cana-5095	4	26	.	.	PUNCT
cana-5095	5	1	data	datum	NOUN
cana-5095	5	2	were	be	AUX
cana-5095	5	3	collected	collect	VERB
cana-5095	5	4	from	from	ADP
cana-5095	5	5	398	398	NUM
cana-5095	5	6	online	online	ADJ
cana-5095	5	7	users	user	NOUN
cana-5095	5	8	and	and	CCONJ
cana-5095	5	9	analyzed	analyze	VERB
cana-5095	5	10	using	use	VERB
cana-5095	5	11	spss-23	spss-23	PROPN
cana-5095	5	12	and	and	CCONJ
cana-5095	5	13	amos	amos	PROPN
cana-5095	5	14	software	software	PROPN
cana-5095	5	15	.	.	PUNCT
cana-5095	6	1	the	the	DET
cana-5095	6	2	resulting	result	VERB
cana-5095	6	3	scale	scale	NOUN
cana-5095	6	4	demonstrated	demonstrate	VERB
cana-5095	6	5	strong	strong	ADJ
cana-5095	6	6	internal	internal	ADJ
cana-5095	6	7	consistency	consistency	NOUN
cana-5095	6	8	and	and	CCONJ
cana-5095	6	9	reliability	reliability	NOUN
cana-5095	6	10	across	across	ADP
cana-5095	6	11	various	various	ADJ
cana-5095	6	12	samples	sample	NOUN
cana-5095	6	13	.	.	PUNCT
cana-5095	7	1	our	our	PRON
cana-5095	7	2	findings	finding	NOUN
cana-5095	7	3	revealed	reveal	VERB
cana-5095	7	4	significant	significant	ADJ
cana-5095	7	5	interrelationships	interrelationship	NOUN
cana-5095	7	6	among	among	ADP
cana-5095	7	7	the	the	DET
cana-5095	7	8	factors	factor	NOUN
cana-5095	7	9	studied	study	VERB
cana-5095	7	10	,	,	PUNCT
cana-5095	7	11	highlighting	highlight	VERB
cana-5095	7	12	the	the	DET
cana-5095	7	13	importance	importance	NOUN
cana-5095	7	14	of	of	ADP
cana-5095	7	15	social	social	ADJ
cana-5095	7	16	media	medium	NOUN
cana-5095	7	17	marketing	marketing	NOUN
cana-5095	7	18	in	in	ADP
cana-5095	7	19	shaping	shape	VERB
cana-5095	7	20	consumer	consumer	NOUN
cana-5095	7	21	behavior	behavior	NOUN
cana-5095	7	22	and	and	CCONJ
cana-5095	7	23	fostering	foster	VERB
cana-5095	7	24	relationship	relationship	NOUN
cana-5095	7	25	quality	quality	NOUN
cana-5095	7	26	.	.	PUNCT
cana-5095	8	1	this	this	DET
cana-5095	8	2	research	research	NOUN
cana-5095	8	3	contributes	contribute	VERB
cana-5095	8	4	to	to	ADP
cana-5095	8	5	both	both	PRON
cana-5095	8	6	industry	industry	NOUN
cana-5095	8	7	practice	practice	NOUN
cana-5095	8	8	and	and	CCONJ
cana-5095	8	9	academic	academic	ADJ
cana-5095	8	10	literature	literature	NOUN
cana-5095	8	11	by	by	ADP
cana-5095	8	12	providing	provide	VERB
cana-5095	8	13	a	a	DET
cana-5095	8	14	robust	robust	ADJ
cana-5095	8	15	tool	tool	NOUN
cana-5095	8	16	for	for	ADP
cana-5095	8	17	measuring	measure	VERB
cana-5095	8	18	the	the	DET
cana-5095	8	19	impact	impact	NOUN
cana-5095	8	20	of	of	ADP
cana-5095	8	21	social	social	ADJ
cana-5095	8	22	media	medium	NOUN
cana-5095	8	23	marketing	marketing	NOUN
cana-5095	8	24	on	on	ADP
cana-5095	8	25	consumer	consumer	NOUN
cana-5095	8	26	behavior	behavior	NOUN
cana-5095	8	27	and	and	CCONJ
cana-5095	8	28	relationship	relationship	NOUN
cana-5095	8	29	quality	quality	NOUN
cana-5095	8	30	in	in	ADP
cana-5095	8	31	the	the	DET
cana-5095	8	32	fmcg	fmcg	NOUN
cana-5095	8	33	sector	sector	NOUN
cana-5095	8	34	.	.	PUNCT
cana-5095	9	1	the	the	DET
cana-5095	9	2	insights	insight	NOUN
cana-5095	9	3	gained	gain	VERB
cana-5095	9	4	from	from	ADP
cana-5095	9	5	this	this	DET
cana-5095	9	6	study	study	NOUN
cana-5095	9	7	can	can	AUX
cana-5095	9	8	inform	inform	VERB
cana-5095	9	9	marketing	marketing	NOUN
cana-5095	9	10	strategies	strategy	NOUN
cana-5095	9	11	and	and	CCONJ
cana-5095	9	12	guide	guide	VERB
cana-5095	9	13	future	future	ADJ
cana-5095	9	14	research	research	NOUN
cana-5095	9	15	in	in	ADP
cana-5095	9	16	the	the	DET
cana-5095	9	17	rapidly	rapidly	ADV
cana-5095	9	18	evolving	evolve	VERB
cana-5095	9	19	digital	digital	ADJ
cana-5095	9	20	landscape	landscape	NOUN
cana-5095	9	21	of	of	ADP
cana-5095	9	22	india	india	PROPN
cana-5095	9	23	's	's	PART
cana-5095	9	24	consumer	consumer	NOUN
cana-5095	9	25	market	market	NOUN
cana-5095	9	26	.	.	PUNCT
cana-5095	10	1	keywords	keyword	NOUN
cana-5095	10	2	:	:	PUNCT
cana-5095	10	3	social	social	ADJ
cana-5095	10	4	media	medium	NOUN
cana-5095	10	5	marketing	marketing	NOUN
cana-5095	10	6	,	,	PUNCT
cana-5095	10	7	consumer	consumer	NOUN
cana-5095	10	8	behaviour	behaviour	NOUN
cana-5095	10	9	,	,	PUNCT
cana-5095	10	10	relationship	relationship	NOUN
cana-5095	10	11	quality	quality	NOUN
cana-5095	10	12	,	,	PUNCT
cana-5095	10	13	fmcg	fmcg	NOUN
cana-5095	10	14	industry	industry	NOUN
cana-5095	10	15	.	.	PUNCT
cana-5095	11	1	1	1	X
cana-5095	11	2	.	.	X
cana-5095	11	3	introduction	introduction	NOUN
cana-5095	11	4	social	social	ADJ
cana-5095	11	5	media	medium	NOUN
cana-5095	11	6	marketing	marketing	NOUN
cana-5095	11	7	refers	refer	VERB
cana-5095	11	8	to	to	ADP
cana-5095	11	9	the	the	DET
cana-5095	11	10	use	use	NOUN
cana-5095	11	11	of	of	ADP
cana-5095	11	12	social	social	ADJ
cana-5095	11	13	media	medium	NOUN
cana-5095	11	14	platforms	platform	NOUN
cana-5095	11	15	to	to	PART
cana-5095	11	16	increase	increase	VERB
cana-5095	11	17	sales	sale	NOUN
cana-5095	11	18	,	,	PUNCT
cana-5095	11	19	establish	establish	VERB
cana-5095	11	20	brands	brand	NOUN
cana-5095	11	21	,	,	PUNCT
cana-5095	11	22	and	and	CCONJ
cana-5095	11	23	drive	drive	VERB
cana-5095	11	24	online	online	ADJ
cana-5095	11	25	traffic	traffic	NOUN
cana-5095	11	26	in	in	ADP
cana-5095	11	27	order	order	NOUN
cana-5095	11	28	to	to	PART
cana-5095	11	29	connect	connect	VERB
cana-5095	11	30	people	people	NOUN
cana-5095	11	31	.	.	PUNCT
cana-5095	12	1	(	(	PUNCT
cana-5095	12	2	zuhdi	zuhdi	NOUN
cana-5095	12	3	et	et	PROPN
cana-5095	12	4	al	al	PROPN
cana-5095	12	5	.	.	PROPN
cana-5095	12	6	,	,	PUNCT
cana-5095	12	7	2019).according	2019).accorde	VERB
cana-5095	12	8	to	to	ADP
cana-5095	12	9	nair	nair	NOUN
cana-5095	12	10	(	(	PUNCT
cana-5095	12	11	2011	2011	NUM
cana-5095	12	12	)	)	PUNCT
cana-5095	12	13	,	,	PUNCT
cana-5095	12	14	social	social	ADJ
cana-5095	12	15	media	medium	NOUN
cana-5095	12	16	refers	refer	VERB
cana-5095	12	17	to	to	ADP
cana-5095	12	18	“	"	PUNCT
cana-5095	12	19	online	online	ADJ
cana-5095	12	20	tools	tool	NOUN
cana-5095	12	21	where	where	SCONJ
cana-5095	12	22	content	content	NOUN
cana-5095	12	23	,	,	PUNCT
cana-5095	12	24	opinions	opinion	NOUN
cana-5095	12	25	,	,	PUNCT
cana-5095	12	26	perspectives	perspective	NOUN
cana-5095	12	27	,	,	PUNCT
cana-5095	12	28	insights	insight	NOUN
cana-5095	12	29	,	,	PUNCT
cana-5095	12	30	and	and	CCONJ
cana-5095	12	31	media	medium	NOUN
cana-5095	12	32	can	can	AUX
cana-5095	12	33	be	be	AUX
cana-5095	12	34	shared	share	VERB
cana-5095	12	35	at	at	ADP
cana-5095	12	36	its	its	PRON
cana-5095	12	37	core	core	NOUN
cana-5095	12	38	.	.	PUNCT
cana-5095	13	1	social	social	ADJ
cana-5095	13	2	media	medium	NOUN
cana-5095	13	3	is	be	AUX
cana-5095	13	4	about	about	ADP
cana-5095	13	5	relationships	relationship	NOUN
cana-5095	13	6	and	and	CCONJ
cana-5095	13	7	connections	connection	NOUN
cana-5095	13	8	between	between	ADP
cana-5095	13	9	people	people	NOUN
cana-5095	13	10	and	and	CCONJ
cana-5095	13	11	organizations	organization	NOUN
cana-5095	13	12	.	.	PUNCT
cana-5095	13	13	”	"	PUNCT
cana-5095	14	1	advances	advance	NOUN
cana-5095	14	2	in	in	ADP
cana-5095	14	3	internet	internet	NOUN
cana-5095	14	4	technology	technology	NOUN
cana-5095	14	5	are	be	AUX
cana-5095	14	6	changing	change	VERB
cana-5095	14	7	the	the	DET
cana-5095	14	8	way	way	NOUN
cana-5095	14	9	we	we	PRON
cana-5095	14	10	communicate	communicate	VERB
cana-5095	14	11	,	,	PUNCT
cana-5095	14	12	impacting	impact	VERB
cana-5095	14	13	billions	billion	NOUN
cana-5095	14	14	of	of	ADP
cana-5095	14	15	people	people	NOUN
cana-5095	14	16	around	around	ADP
cana-5095	14	17	the	the	DET
cana-5095	14	18	world	world	NOUN
cana-5095	14	19	.	.	PUNCT
cana-5095	15	1	social	social	ADJ
cana-5095	15	2	media	medium	NOUN
cana-5095	15	3	an	an	DET
cana-5095	15	4	online	online	ADJ
cana-5095	15	5	community	community	NOUN
cana-5095	15	6	based	base	VERB
cana-5095	15	7	on	on	ADP
cana-5095	15	8	internet	internet	NOUN
cana-5095	15	9	technology	technology	NOUN
cana-5095	15	10	,	,	PUNCT
cana-5095	15	11	gained	gain	VERB
cana-5095	15	12	popularity	popularity	NOUN
cana-5095	15	13	in	in	ADP
cana-5095	15	14	the	the	DET
cana-5095	15	15	early	early	ADJ
cana-5095	15	16	nineties	ninety	NOUN
cana-5095	15	17	with	with	ADP
cana-5095	15	18	the	the	DET
cana-5095	15	19	goal	goal	NOUN
cana-5095	15	20	of	of	ADP
cana-5095	15	21	encouraging	encourage	VERB
cana-5095	15	22	greater	great	ADJ
cana-5095	15	23	interactions	interaction	NOUN
cana-5095	15	24	between	between	ADP
cana-5095	15	25	businesses	business	NOUN
cana-5095	15	26	and	and	CCONJ
cana-5095	15	27	their	their	PRON
cana-5095	15	28	clients	client	NOUN
cana-5095	15	29	beyond	beyond	ADP
cana-5095	15	30	geographical	geographical	ADJ
cana-5095	15	31	boundaries	boundary	NOUN
cana-5095	15	32	.	.	PUNCT
cana-5095	16	1	(	(	PUNCT
cana-5095	16	2	campbell	campbell	PROPN
cana-5095	16	3	et	et	PROPN
cana-5095	16	4	al	al	PROPN
cana-5095	16	5	.	.	PROPN
cana-5095	16	6	,	,	PUNCT
cana-5095	16	7	2013	2013	NUM
cana-5095	16	8	)	)	PUNCT
cana-5095	16	9	.	.	PUNCT
cana-5095	17	1	many	many	ADJ
cana-5095	17	2	businesses	business	NOUN
cana-5095	17	3	are	be	AUX
cana-5095	17	4	incorporating	incorporate	VERB
cana-5095	17	5	social	social	ADJ
cana-5095	17	6	media	medium	NOUN
cana-5095	17	7	as	as	ADP
cana-5095	17	8	a	a	DET
cana-5095	17	9	significant	significant	ADJ
cana-5095	17	10	component	component	NOUN
cana-5095	17	11	of	of	ADP
cana-5095	17	12	their	their	PRON
cana-5095	17	13	marketing	marketing	NOUN
cana-5095	17	14	strategies	strategy	NOUN
cana-5095	17	15	according	accord	VERB
cana-5095	17	16	to	to	ADP
cana-5095	17	17	zhou	zhou	PROPN
cana-5095	17	18	and	and	CCONJ
cana-5095	17	19	wang	wang	PROPN
cana-5095	17	20	(	(	PUNCT
cana-5095	17	21	2014	2014	NUM
cana-5095	17	22	)	)	PUNCT
cana-5095	17	23	.	.	PUNCT
cana-5095	18	1	this	this	PRON
cana-5095	18	2	is	be	AUX
cana-5095	18	3	because	because	SCONJ
cana-5095	18	4	social	social	ADJ
cana-5095	18	5	media	medium	NOUN
cana-5095	18	6	offers	offer	VERB
cana-5095	18	7	many	many	ADJ
cana-5095	18	8	very	very	ADV
cana-5095	18	9	promising	promising	ADJ
cana-5095	18	10	aspects	aspect	NOUN
cana-5095	18	11	,	,	PUNCT
cana-5095	18	12	like	like	ADP
cana-5095	18	13	a	a	DET
cana-5095	18	14	rapidly	rapidly	ADV
cana-5095	18	15	expanding	expand	VERB
cana-5095	18	16	user	user	NOUN
cana-5095	18	17	base	base	NOUN
cana-5095	18	18	,	,	PUNCT
cana-5095	18	19	fast	fast	ADJ
cana-5095	18	20	internet	internet	NOUN
cana-5095	18	21	speeds	speed	NOUN
cana-5095	18	22	and	and	CCONJ
cana-5095	18	23	ease	ease	NOUN
cana-5095	18	24	of	of	ADP
cana-5095	18	25	use	use	NOUN
cana-5095	18	26	.	.	PUNCT
cana-5095	19	1	the	the	DET
cana-5095	19	2	mailto:drdavinder24220@ctuniversity.in	mailto:drdavinder24220@ctuniversity.in	PROPN
cana-5095	19	3	communications	communication	NOUN
cana-5095	19	4	on	on	ADP
cana-5095	19	5	applied	apply	VERB
cana-5095	19	6	nonlinear	nonlinear	ADJ
cana-5095	19	7	analysis	analysis	NOUN
cana-5095	19	8	issn	issn	NOUN
cana-5095	19	9	:	:	PUNCT
cana-5095	19	10	1074	1074	NUM
cana-5095	19	11	-	-	PUNCT
cana-5095	19	12	133x	133x	NUM
cana-5095	19	13	vol	vol	NOUN
cana-5095	19	14	32	32	NUM
cana-5095	19	15	no	no	NOUN
cana-5095	19	16	.	.	PUNCT
cana-5095	20	1	icmasd	icmasd	NOUN
cana-5095	20	2	(	(	PUNCT
cana-5095	20	3	2025	2025	NUM
cana-5095	20	4	)	)	PUNCT
cana-5095	20	5	658	658	NUM
cana-5095	20	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5095	20	7	increasing	increase	VERB
cana-5095	20	8	number	number	NOUN
cana-5095	20	9	of	of	ADP
cana-5095	20	10	internet	internet	NOUN
cana-5095	20	11	and	and	CCONJ
cana-5095	20	12	social	social	ADJ
cana-5095	20	13	media	medium	NOUN
cana-5095	20	14	users	user	NOUN
cana-5095	20	15	who	who	PRON
cana-5095	20	16	have	have	AUX
cana-5095	20	17	registered	register	VERB
cana-5095	20	18	motivated	motivated	ADJ
cana-5095	20	19	marketers	marketer	NOUN
cana-5095	20	20	to	to	PART
cana-5095	20	21	adopt	adopt	VERB
cana-5095	20	22	social	social	ADJ
cana-5095	20	23	media	medium	NOUN
cana-5095	20	24	marketing	marketing	NOUN
cana-5095	20	25	.	.	PUNCT
cana-5095	21	1	(	(	PUNCT
cana-5095	21	2	carim	carim	NOUN
cana-5095	21	3	and	and	CCONJ
cana-5095	21	4	warwick	warwick	PROPN
cana-5095	21	5	,	,	PUNCT
cana-5095	21	6	2013	2013	NUM
cana-5095	21	7	)	)	PUNCT
cana-5095	21	8	.	.	PUNCT
cana-5095	22	1	users	user	NOUN
cana-5095	22	2	can	can	AUX
cana-5095	22	3	create	create	VERB
cana-5095	22	4	profiles	profile	NOUN
cana-5095	22	5	on	on	ADP
cana-5095	22	6	networking	network	VERB
cana-5095	22	7	sites	site	NOUN
cana-5095	22	8	upload	upload	VERB
cana-5095	22	9	content	content	NOUN
cana-5095	22	10	,	,	PUNCT
cana-5095	22	11	and	and	CCONJ
cana-5095	22	12	exchange	exchange	VERB
cana-5095	22	13	information	information	NOUN
cana-5095	22	14	with	with	ADP
cana-5095	22	15	other	other	ADJ
cana-5095	22	16	users	user	NOUN
cana-5095	22	17	while	while	SCONJ
cana-5095	22	18	interacting	interact	VERB
cana-5095	22	19	with	with	ADP
cana-5095	22	20	the	the	DET
cana-5095	22	21	site	site	NOUN
cana-5095	22	22	.	.	PUNCT
cana-5095	23	1	(	(	PUNCT
cana-5095	23	2	kaplan	kaplan	PROPN
cana-5095	23	3	&	&	CCONJ
cana-5095	23	4	haenlein	haenlein	PROPN
cana-5095	23	5	,	,	PUNCT
cana-5095	23	6	2010	2010	NUM
cana-5095	23	7	)	)	PUNCT
cana-5095	23	8	.	.	PUNCT
cana-5095	24	1	when	when	SCONJ
cana-5095	24	2	it	it	PRON
cana-5095	24	3	comes	come	VERB
cana-5095	24	4	to	to	ADP
cana-5095	24	5	connecting	connect	VERB
cana-5095	24	6	and	and	CCONJ
cana-5095	24	7	networking	network	VERB
cana-5095	24	8	with	with	ADP
cana-5095	24	9	customers	customer	NOUN
cana-5095	24	10	,	,	PUNCT
cana-5095	24	11	social	social	ADJ
cana-5095	24	12	media	medium	NOUN
cana-5095	24	13	presents	present	VERB
cana-5095	24	14	more	more	ADJ
cana-5095	24	15	options	option	NOUN
cana-5095	24	16	for	for	ADP
cana-5095	24	17	marketers	marketer	NOUN
cana-5095	24	18	than	than	ADP
cana-5095	24	19	traditional	traditional	ADJ
cana-5095	24	20	marketing	marketing	NOUN
cana-5095	24	21	mediums	medium	NOUN
cana-5095	24	22	.	.	PUNCT
cana-5095	25	1	(	(	PUNCT
cana-5095	25	2	gros	gro	NOUN
cana-5095	25	3	,	,	PUNCT
cana-5095	25	4	2012	2012	NUM
cana-5095	25	5	)	)	PUNCT
cana-5095	25	6	.	.	PUNCT
cana-5095	26	1	social	social	ADJ
cana-5095	26	2	media	medium	NOUN
cana-5095	26	3	tools	tool	NOUN
cana-5095	26	4	are	be	AUX
cana-5095	26	5	helpful	helpful	ADJ
cana-5095	26	6	in	in	ADP
cana-5095	26	7	analyzing	analyze	VERB
cana-5095	26	8	customer	customer	NOUN
cana-5095	26	9	internet	internet	NOUN
cana-5095	26	10	usage	usage	NOUN
cana-5095	26	11	patterns	pattern	NOUN
cana-5095	26	12	,	,	PUNCT
cana-5095	26	13	product	product	NOUN
cana-5095	26	14	information	information	NOUN
cana-5095	26	15	searches	search	NOUN
cana-5095	26	16	,	,	PUNCT
cana-5095	26	17	customer	customer	NOUN
cana-5095	26	18	reviews	review	NOUN
cana-5095	26	19	regarding	regard	VERB
cana-5095	26	20	their	their	PRON
cana-5095	26	21	experiences	experience	NOUN
cana-5095	26	22	with	with	ADP
cana-5095	26	23	items	item	NOUN
cana-5095	26	24	,	,	PUNCT
cana-5095	26	25	and	and	CCONJ
cana-5095	26	26	the	the	DET
cana-5095	26	27	decision	decision	NOUN
cana-5095	26	28	-	-	PUNCT
cana-5095	26	29	making	make	VERB
cana-5095	26	30	process	process	NOUN
cana-5095	26	31	of	of	ADP
cana-5095	26	32	consumers	consumer	NOUN
cana-5095	26	33	.	.	PUNCT
cana-5095	27	1	(	(	PUNCT
cana-5095	27	2	wang	wang	PROPN
cana-5095	27	3	and	and	CCONJ
cana-5095	27	4	chang	chang	PROPN
cana-5095	27	5	,	,	PUNCT
cana-5095	27	6	2013	2013	NUM
cana-5095	27	7	)	)	PUNCT
cana-5095	27	8	.	.	PUNCT
cana-5095	28	1	additionally	additionally	ADV
cana-5095	28	2	,	,	PUNCT
cana-5095	28	3	best	good	ADJ
cana-5095	28	4	,	,	PUNCT
cana-5095	28	5	manktelow	manktelow	NOUN
cana-5095	28	6	and	and	CCONJ
cana-5095	28	7	taylor	taylor	PROPN
cana-5095	28	8	(	(	PUNCT
cana-5095	28	9	2014	2014	NUM
cana-5095	28	10	)	)	PUNCT
cana-5095	28	11	,	,	PUNCT
cana-5095	28	12	discovered	discover	VERB
cana-5095	28	13	this	this	DET
cana-5095	28	14	extensive	extensive	ADJ
cana-5095	28	15	consumer	consumer	NOUN
cana-5095	28	16	data	datum	NOUN
cana-5095	28	17	is	be	AUX
cana-5095	28	18	giving	give	VERB
cana-5095	28	19	marketers	marketer	NOUN
cana-5095	28	20	more	more	ADJ
cana-5095	28	21	options	option	NOUN
cana-5095	28	22	for	for	ADP
cana-5095	28	23	developing	develop	VERB
cana-5095	28	24	costeffective	costeffective	ADJ
cana-5095	28	25	marketing	marketing	NOUN
cana-5095	28	26	strategies	strategy	NOUN
cana-5095	28	27	in	in	ADP
cana-5095	28	28	the	the	DET
cana-5095	28	29	areas	area	NOUN
cana-5095	28	30	of	of	ADP
cana-5095	28	31	digital	digital	ADJ
cana-5095	28	32	content	content	NOUN
cana-5095	28	33	creation	creation	NOUN
cana-5095	28	34	and	and	CCONJ
cana-5095	28	35	distribution	distribution	NOUN
cana-5095	28	36	,	,	PUNCT
cana-5095	28	37	advertising	advertising	NOUN
cana-5095	28	38	,	,	PUNCT
cana-5095	28	39	customer	customer	NOUN
cana-5095	28	40	-	-	PUNCT
cana-5095	28	41	relationship	relationship	NOUN
cana-5095	28	42	management	management	NOUN
cana-5095	28	43	and	and	CCONJ
cana-5095	28	44	communication	communication	NOUN
cana-5095	28	45	with	with	ADP
cana-5095	28	46	target	target	NOUN
cana-5095	28	47	audiences	audience	NOUN
cana-5095	28	48	.	.	PUNCT
cana-5095	29	1	traditional	traditional	ADJ
cana-5095	29	2	and	and	CCONJ
cana-5095	29	3	marketing	marketing	NOUN
cana-5095	29	4	communication	communication	NOUN
cana-5095	29	5	have	have	AUX
cana-5095	29	6	undergone	undergo	VERB
cana-5095	29	7	significant	significant	ADJ
cana-5095	29	8	changes	change	NOUN
cana-5095	29	9	due	due	ADJ
cana-5095	29	10	to	to	ADP
cana-5095	29	11	social	social	ADJ
cana-5095	29	12	media	medium	NOUN
cana-5095	29	13	revolution	revolution	NOUN
cana-5095	29	14	.	.	PUNCT
cana-5095	30	1	social	social	ADJ
cana-5095	30	2	media	medium	NOUN
cana-5095	30	3	platforms	platform	NOUN
cana-5095	30	4	are	be	AUX
cana-5095	30	5	now	now	ADV
cana-5095	30	6	the	the	DET
cana-5095	30	7	most	most	ADV
cana-5095	30	8	popular	popular	ADJ
cana-5095	30	9	means	mean	NOUN
cana-5095	30	10	of	of	ADP
cana-5095	30	11	communication	communication	NOUN
cana-5095	30	12	for	for	ADP
cana-5095	30	13	consumers	consumer	NOUN
cana-5095	30	14	,	,	PUNCT
cana-5095	30	15	playing	play	VERB
cana-5095	30	16	a	a	DET
cana-5095	30	17	bigger	big	ADJ
cana-5095	30	18	part	part	NOUN
cana-5095	30	19	in	in	ADP
cana-5095	30	20	everyday	everyday	ADJ
cana-5095	30	21	communications	communication	NOUN
cana-5095	30	22	.	.	PUNCT
cana-5095	31	1	users	user	NOUN
cana-5095	31	2	are	be	AUX
cana-5095	31	3	now	now	ADV
cana-5095	31	4	spending	spend	VERB
cana-5095	31	5	more	more	ADJ
cana-5095	31	6	and	and	CCONJ
cana-5095	31	7	more	more	ADJ
cana-5095	31	8	time	time	NOUN
cana-5095	31	9	sharing	share	VERB
cana-5095	31	10	and	and	CCONJ
cana-5095	31	11	researching	research	VERB
cana-5095	31	12	information	information	NOUN
cana-5095	31	13	about	about	ADP
cana-5095	31	14	brands	brand	NOUN
cana-5095	31	15	,	,	PUNCT
cana-5095	31	16	products	product	NOUN
cana-5095	31	17	and	and	CCONJ
cana-5095	31	18	services	service	NOUN
cana-5095	31	19	on	on	ADP
cana-5095	31	20	these	these	DET
cana-5095	31	21	social	social	ADJ
cana-5095	31	22	media	medium	NOUN
cana-5095	31	23	platforms	platform	NOUN
cana-5095	31	24	.	.	PUNCT
cana-5095	32	1	(	(	PUNCT
cana-5095	32	2	blackshaw	blackshaw	PROPN
cana-5095	32	3	&	&	CCONJ
cana-5095	32	4	nazzaro	nazzaro	PROPN
cana-5095	32	5	,	,	PUNCT
cana-5095	32	6	2006	2006	NUM
cana-5095	32	7	)	)	PUNCT
cana-5095	32	8	.	.	PUNCT
cana-5095	33	1	in	in	ADP
cana-5095	33	2	contrast	contrast	NOUN
cana-5095	33	3	to	to	ADP
cana-5095	33	4	traditional	traditional	ADJ
cana-5095	33	5	communications	communication	NOUN
cana-5095	33	6	passive	passive	ADJ
cana-5095	33	7	position	position	NOUN
cana-5095	33	8	,	,	PUNCT
cana-5095	33	9	these	these	DET
cana-5095	33	10	new	new	ADJ
cana-5095	33	11	tools	tool	NOUN
cana-5095	33	12	for	for	ADP
cana-5095	33	13	communication	communication	NOUN
cana-5095	33	14	allow	allow	VERB
cana-5095	33	15	consumers	consumer	NOUN
cana-5095	33	16	to	to	PART
cana-5095	33	17	take	take	VERB
cana-5095	33	18	an	an	DET
cana-5095	33	19	active	active	ADJ
cana-5095	33	20	part	part	NOUN
cana-5095	33	21	in	in	ADP
cana-5095	33	22	the	the	DET
cana-5095	33	23	process	process	NOUN
cana-5095	33	24	.	.	PUNCT
cana-5095	34	1	the	the	DET
cana-5095	34	2	marketing	marketing	NOUN
cana-5095	34	3	communication	communication	NOUN
cana-5095	34	4	process	process	NOUN
cana-5095	34	5	has	have	AUX
cana-5095	34	6	changed	change	VERB
cana-5095	34	7	as	as	ADP
cana-5095	34	8	a	a	DET
cana-5095	34	9	result	result	NOUN
cana-5095	34	10	of	of	ADP
cana-5095	34	11	social	social	ADJ
cana-5095	34	12	media	medium	NOUN
cana-5095	34	13	platforms	platform	NOUN
cana-5095	34	14	enabling	enable	VERB
cana-5095	34	15	twoway	twoway	NOUN
cana-5095	34	16	engagement	engagement	NOUN
cana-5095	34	17	between	between	ADP
cana-5095	34	18	customers	customer	NOUN
cana-5095	34	19	and	and	CCONJ
cana-5095	34	20	brands	brand	NOUN
cana-5095	34	21	.	.	PUNCT
cana-5095	35	1	(	(	PUNCT
cana-5095	35	2	berthon	berthon	PROPN
cana-5095	35	3	et	et	PROPN
cana-5095	35	4	al	al	PROPN
cana-5095	35	5	.	.	PROPN
cana-5095	35	6	,	,	PUNCT
cana-5095	35	7	2008	2008	NUM
cana-5095	35	8	)	)	PUNCT
cana-5095	35	9	.	.	PUNCT
cana-5095	36	1	in	in	ADP
cana-5095	36	2	contrast	contrast	NOUN
cana-5095	36	3	to	to	ADP
cana-5095	36	4	traditional	traditional	ADJ
cana-5095	36	5	marketing	marketing	NOUN
cana-5095	36	6	communication	communication	NOUN
cana-5095	36	7	consumers	consumer	NOUN
cana-5095	36	8	are	be	AUX
cana-5095	36	9	now	now	ADV
cana-5095	36	10	an	an	DET
cana-5095	36	11	influential	influential	ADJ
cana-5095	36	12	component	component	NOUN
cana-5095	36	13	of	of	ADP
cana-5095	36	14	that	that	DET
cana-5095	36	15	communication	communication	NOUN
cana-5095	36	16	.	.	PUNCT
cana-5095	37	1	(	(	PUNCT
cana-5095	37	2	constantinides	constantinide	NOUN
cana-5095	37	3	and	and	CCONJ
cana-5095	37	4	fountain	fountain	NOUN
cana-5095	37	5	,	,	PUNCT
cana-5095	37	6	2008	2008	NUM
cana-5095	37	7	)	)	PUNCT
cana-5095	37	8	.	.	PUNCT
cana-5095	38	1	therefore	therefore	ADV
cana-5095	38	2	,	,	PUNCT
cana-5095	38	3	in	in	ADP
cana-5095	38	4	order	order	NOUN
cana-5095	38	5	to	to	PART
cana-5095	38	6	engage	engage	VERB
cana-5095	38	7	with	with	ADP
cana-5095	38	8	users	user	NOUN
cana-5095	38	9	and	and	CCONJ
cana-5095	38	10	consumers	consumer	NOUN
cana-5095	38	11	brands	brand	NOUN
cana-5095	38	12	heavily	heavily	ADV
cana-5095	38	13	rely	rely	VERB
cana-5095	38	14	on	on	ADP
cana-5095	38	15	social	social	ADJ
cana-5095	38	16	media	medium	NOUN
cana-5095	38	17	for	for	ADP
cana-5095	38	18	communication	communication	NOUN
cana-5095	38	19	and	and	CCONJ
cana-5095	38	20	campaigns	campaign	NOUN
cana-5095	38	21	.	.	PUNCT
cana-5095	39	1	literature	literature	NOUN
cana-5095	39	2	review	review	VERB
cana-5095	39	3	social	social	ADJ
cana-5095	39	4	media	medium	NOUN
cana-5095	39	5	aims	aim	VERB
cana-5095	39	6	to	to	PART
cana-5095	39	7	bridge	bridge	VERB
cana-5095	39	8	the	the	DET
cana-5095	39	9	gap	gap	NOUN
cana-5095	39	10	between	between	ADP
cana-5095	39	11	consumers	consumer	NOUN
cana-5095	39	12	and	and	CCONJ
cana-5095	39	13	marketers	marketer	NOUN
cana-5095	39	14	by	by	ADP
cana-5095	39	15	fostering	foster	VERB
cana-5095	39	16	constant	constant	ADJ
cana-5095	39	17	communication	communication	NOUN
cana-5095	39	18	,	,	PUNCT
cana-5095	39	19	establishing	establish	VERB
cana-5095	39	20	trust	trust	NOUN
cana-5095	39	21	,	,	PUNCT
cana-5095	39	22	and	and	CCONJ
cana-5095	39	23	quickly	quickly	ADV
cana-5095	39	24	and	and	CCONJ
cana-5095	39	25	correctly	correctly	ADV
cana-5095	39	26	engaging	engage	VERB
cana-5095	39	27	with	with	ADP
cana-5095	39	28	target	target	NOUN
cana-5095	39	29	audience	audience	NOUN
cana-5095	39	30	.	.	PUNCT
cana-5095	40	1	(	(	PUNCT
cana-5095	40	2	kaushik	kaushik	PROPN
cana-5095	40	3	and	and	CCONJ
cana-5095	40	4	rajiv	rajiv	PROPN
cana-5095	40	5	,	,	PUNCT
cana-5095	40	6	2012	2012	NUM
cana-5095	40	7	)	)	PUNCT
cana-5095	40	8	.	.	PUNCT
cana-5095	41	1	social	social	ADJ
cana-5095	41	2	networks	network	NOUN
cana-5095	41	3	are	be	AUX
cana-5095	41	4	a	a	DET
cana-5095	41	5	powerful	powerful	ADJ
cana-5095	41	6	tool	tool	NOUN
cana-5095	41	7	for	for	ADP
cana-5095	41	8	marketers	marketer	NOUN
cana-5095	41	9	since	since	SCONJ
cana-5095	41	10	they	they	PRON
cana-5095	41	11	present	present	VERB
cana-5095	41	12	numerous	numerous	ADJ
cana-5095	41	13	chances	chance	NOUN
cana-5095	41	14	to	to	PART
cana-5095	41	15	cultivate	cultivate	VERB
cana-5095	41	16	relationships	relationship	NOUN
cana-5095	41	17	between	between	ADP
cana-5095	41	18	brands	brand	NOUN
cana-5095	41	19	and	and	CCONJ
cana-5095	41	20	consumers	consumer	NOUN
cana-5095	41	21	.	.	PUNCT
cana-5095	42	1	(	(	PUNCT
cana-5095	42	2	vukasovic,2013	vukasovic,2013	NOUN
cana-5095	42	3	)	)	PUNCT
cana-5095	42	4	.	.	PUNCT
cana-5095	43	1	social	social	ADJ
cana-5095	43	2	media	medium	NOUN
cana-5095	43	3	has	have	AUX
cana-5095	43	4	been	be	AUX
cana-5095	43	5	viewed	view	VERB
cana-5095	43	6	by	by	ADP
cana-5095	43	7	many	many	ADJ
cana-5095	43	8	businesses	business	NOUN
cana-5095	43	9	in	in	ADP
cana-5095	43	10	recent	recent	ADJ
cana-5095	43	11	years	year	NOUN
cana-5095	43	12	as	as	ADP
cana-5095	43	13	one	one	NUM
cana-5095	43	14	of	of	ADP
cana-5095	43	15	the	the	DET
cana-5095	43	16	best	good	ADJ
cana-5095	43	17	means	mean	NOUN
cana-5095	43	18	of	of	ADP
cana-5095	43	19	connecting	connect	VERB
cana-5095	43	20	with	with	ADP
cana-5095	43	21	customers	customer	NOUN
cana-5095	43	22	,	,	PUNCT
cana-5095	43	23	enabling	enable	VERB
cana-5095	43	24	them	they	PRON
cana-5095	43	25	to	to	PART
cana-5095	43	26	forgue	forgue	VERB
cana-5095	43	27	unique	unique	ADJ
cana-5095	43	28	brand	brand	NOUN
cana-5095	43	29	identities	identity	NOUN
cana-5095	43	30	,	,	PUNCT
cana-5095	43	31	and	and	CCONJ
cana-5095	43	32	boosting	boost	VERB
cana-5095	43	33	consumer	consumer	NOUN
cana-5095	43	34	–	–	PUNCT
cana-5095	43	35	brand	brand	NOUN
cana-5095	43	36	relations	relation	NOUN
cana-5095	43	37	.	.	PUNCT
cana-5095	44	1	(	(	PUNCT
cana-5095	44	2	so	so	ADV
cana-5095	44	3	et	et	PROPN
cana-5095	44	4	al	al	PROPN
cana-5095	44	5	.	.	PROPN
cana-5095	44	6	,	,	PUNCT
cana-5095	44	7	2017	2017	NUM
cana-5095	44	8	)	)	PUNCT
cana-5095	44	9	.	.	PUNCT
cana-5095	45	1	many	many	ADJ
cana-5095	45	2	businesses	business	NOUN
cana-5095	45	3	realize	realize	VERB
cana-5095	45	4	how	how	SCONJ
cana-5095	45	5	important	important	ADJ
cana-5095	45	6	it	it	PRON
cana-5095	45	7	is	be	AUX
cana-5095	45	8	to	to	PART
cana-5095	45	9	use	use	VERB
cana-5095	45	10	social	social	ADJ
cana-5095	45	11	media	medium	NOUN
cana-5095	45	12	in	in	ADP
cana-5095	45	13	marketing	marketing	NOUN
cana-5095	45	14	since	since	SCONJ
cana-5095	45	15	it	it	PRON
cana-5095	45	16	will	will	AUX
cana-5095	45	17	boost	boost	VERB
cana-5095	45	18	brand	brand	NOUN
cana-5095	45	19	loyalty	loyalty	NOUN
cana-5095	45	20	when	when	SCONJ
cana-5095	45	21	used	use	VERB
cana-5095	45	22	regularly	regularly	ADV
cana-5095	45	23	and	and	CCONJ
cana-5095	45	24	directly	directly	ADV
cana-5095	45	25	to	to	PART
cana-5095	45	26	engage	engage	VERB
cana-5095	45	27	with	with	ADP
cana-5095	45	28	potential	potential	ADJ
cana-5095	45	29	customers	customer	NOUN
cana-5095	45	30	in	in	ADP
cana-5095	45	31	the	the	DET
cana-5095	45	32	digital	digital	ADJ
cana-5095	45	33	economy	economy	NOUN
cana-5095	45	34	.	.	PUNCT
cana-5095	46	1	(	(	PUNCT
cana-5095	46	2	sayabek	sayabek	NOUN
cana-5095	46	3	et	et	PROPN
cana-5095	46	4	al	al	PROPN
cana-5095	46	5	.	.	PROPN
cana-5095	46	6	,	,	PUNCT
cana-5095	46	7	2019	2019	NUM
cana-5095	46	8	)	)	PUNCT
cana-5095	46	9	.	.	PUNCT
cana-5095	47	1	currently	currently	ADV
cana-5095	47	2	,	,	PUNCT
cana-5095	47	3	facebook	facebook	NOUN
cana-5095	47	4	,	,	PUNCT
cana-5095	47	5	twitter	twitter	NOUN
cana-5095	47	6	,	,	PUNCT
cana-5095	47	7	instagram	instagram	PROPN
cana-5095	47	8	,	,	PUNCT
cana-5095	47	9	pinterest	pinter	ADJ
cana-5095	47	10	,	,	PUNCT
cana-5095	47	11	linkedin	linkedin	NOUN
cana-5095	47	12	,	,	PUNCT
cana-5095	47	13	youtube	youtube	NOUN
cana-5095	47	14	,	,	PUNCT
cana-5095	47	15	snapchat	snapchat	ADJ
cana-5095	47	16	and	and	CCONJ
cana-5095	47	17	many	many	ADJ
cana-5095	47	18	more	more	ADJ
cana-5095	47	19	are	be	AUX
cana-5095	47	20	the	the	DET
cana-5095	47	21	most	most	ADV
cana-5095	47	22	popular	popular	ADJ
cana-5095	47	23	social	social	ADJ
cana-5095	47	24	media	medium	NOUN
cana-5095	47	25	platforms	platform	NOUN
cana-5095	47	26	.	.	PUNCT
cana-5095	48	1	the	the	DET
cana-5095	48	2	growth	growth	NOUN
cana-5095	48	3	and	and	CCONJ
cana-5095	48	4	expansion	expansion	NOUN
cana-5095	48	5	of	of	ADP
cana-5095	48	6	the	the	DET
cana-5095	48	7	firm	firm	NOUN
cana-5095	48	8	is	be	AUX
cana-5095	48	9	greatly	greatly	ADV
cana-5095	48	10	aided	aid	VERB
cana-5095	48	11	by	by	ADP
cana-5095	48	12	these	these	DET
cana-5095	48	13	social	social	ADJ
cana-5095	48	14	media	medium	NOUN
cana-5095	48	15	channels	channel	NOUN
cana-5095	48	16	.	.	PUNCT
cana-5095	49	1	(	(	PUNCT
cana-5095	49	2	zuhdi	zuhdi	NOUN
cana-5095	49	3	et	et	PROPN
cana-5095	49	4	al	al	PROPN
cana-5095	49	5	.	.	PROPN
cana-5095	49	6	,	,	PUNCT
cana-5095	49	7	2019	2019	NUM
cana-5095	49	8	)	)	PUNCT
cana-5095	49	9	.	.	PUNCT
cana-5095	50	1	the	the	DET
cana-5095	50	2	significant	significant	ADJ
cana-5095	50	3	increase	increase	NOUN
cana-5095	50	4	in	in	ADP
cana-5095	50	5	the	the	DET
cana-5095	50	6	usage	usage	NOUN
cana-5095	50	7	of	of	ADP
cana-5095	50	8	social	social	ADJ
cana-5095	50	9	media	medium	NOUN
cana-5095	50	10	over	over	ADP
cana-5095	50	11	the	the	DET
cana-5095	50	12	last	last	ADJ
cana-5095	50	13	decade	decade	NOUN
cana-5095	50	14	has	have	AUX
cana-5095	50	15	highlighted	highlight	VERB
cana-5095	50	16	the	the	DET
cana-5095	50	17	necessity	necessity	NOUN
cana-5095	50	18	for	for	ADP
cana-5095	50	19	comprehensive	comprehensive	ADJ
cana-5095	50	20	guidance	guidance	NOUN
cana-5095	50	21	on	on	ADP
cana-5095	50	22	developing	develop	VERB
cana-5095	50	23	social	social	ADJ
cana-5095	50	24	media	medium	NOUN
cana-5095	50	25	marketing	marketing	NOUN
cana-5095	50	26	strategies	strategy	NOUN
cana-5095	50	27	that	that	PRON
cana-5095	50	28	facilitate	facilitate	VERB
cana-5095	50	29	customer	customer	NOUN
cana-5095	50	30	relationship	relationship	NOUN
cana-5095	50	31	-building	-building	NOUN
cana-5095	50	32	,	,	PUNCT
cana-5095	50	33	enhance	enhance	VERB
cana-5095	50	34	customer	customer	NOUN
cana-5095	50	35	engagement	engagement	NOUN
cana-5095	50	36	,	,	PUNCT
cana-5095	50	37	and	and	CCONJ
cana-5095	50	38	improve	improve	VERB
cana-5095	50	39	market	market	NOUN
cana-5095	50	40	performance	performance	NOUN
cana-5095	50	41	.	.	PUNCT
cana-5095	51	1	(	(	PUNCT
cana-5095	51	2	li	li	PROPN
cana-5095	51	3	et	et	PROPN
cana-5095	51	4	al	al	PROPN
cana-5095	51	5	.	.	PROPN
cana-5095	51	6	,	,	PUNCT
cana-5095	51	7	2020	2020	NUM
cana-5095	51	8	)	)	PUNCT
cana-5095	51	9	.	.	PUNCT
cana-5095	52	1	communications	communication	NOUN
cana-5095	52	2	on	on	ADP
cana-5095	52	3	applied	apply	VERB
cana-5095	52	4	nonlinear	nonlinear	ADJ
cana-5095	52	5	analysis	analysis	NOUN
cana-5095	52	6	issn	issn	NOUN
cana-5095	52	7	:	:	PUNCT
cana-5095	52	8	1074	1074	NUM
cana-5095	52	9	-	-	PUNCT
cana-5095	52	10	133x	133x	NUM
cana-5095	52	11	vol	vol	NOUN
cana-5095	52	12	32	32	NUM
cana-5095	52	13	no	no	NOUN
cana-5095	52	14	.	.	PUNCT
cana-5095	53	1	icmasd	icmasd	NOUN
cana-5095	53	2	(	(	PUNCT
cana-5095	53	3	2025	2025	NUM
cana-5095	53	4	)	)	PUNCT
cana-5095	53	5	659	659	NUM
cana-5095	53	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5095	53	7	kierzkowski	kierzkowski	PROPN
cana-5095	53	8	,	,	PUNCT
cana-5095	53	9	mcquade	mcquade	PROPN
cana-5095	53	10	,	,	PUNCT
cana-5095	53	11	waitman	waitman	NOUN
cana-5095	53	12	,	,	PUNCT
cana-5095	53	13	and	and	CCONJ
cana-5095	53	14	zeisser	zeisser	NOUN
cana-5095	53	15	(	(	PUNCT
cana-5095	53	16	1996	1996	NUM
cana-5095	53	17	)	)	PUNCT
cana-5095	53	18	delineated	delineate	VERB
cana-5095	53	19	five	five	NUM
cana-5095	53	20	essential	essential	ADJ
cana-5095	53	21	components	component	NOUN
cana-5095	53	22	of	of	ADP
cana-5095	53	23	emarketing	emarkete	VERB
cana-5095	53	24	in	in	ADP
cana-5095	53	25	order	order	NOUN
cana-5095	53	26	to	to	PART
cana-5095	53	27	achieve	achieve	VERB
cana-5095	53	28	success	success	NOUN
cana-5095	53	29	in	in	ADP
cana-5095	53	30	the	the	DET
cana-5095	53	31	realm	realm	NOUN
cana-5095	53	32	of	of	ADP
cana-5095	53	33	digital	digital	ADJ
cana-5095	53	34	marketing	marketing	NOUN
cana-5095	53	35	:	:	PUNCT
cana-5095	53	36	relate	relate	VERB
cana-5095	53	37	,	,	PUNCT
cana-5095	53	38	attract	attract	ADJ
cana-5095	53	39	,	,	PUNCT
cana-5095	53	40	engage	engage	VERB
cana-5095	53	41	,	,	PUNCT
cana-5095	53	42	retain	retain	VERB
cana-5095	53	43	,	,	PUNCT
cana-5095	53	44	and	and	CCONJ
cana-5095	53	45	learn	learn	VERB
cana-5095	53	46	.	.	PUNCT
cana-5095	54	1	authors	author	NOUN
cana-5095	54	2	have	have	AUX
cana-5095	54	3	regarded	regard	VERB
cana-5095	54	4	e	e	NOUN
cana-5095	54	5	-	-	NOUN
cana-5095	54	6	marketing	marketing	NOUN
cana-5095	54	7	as	as	ADP
cana-5095	54	8	a	a	DET
cana-5095	54	9	nascent	nascent	ADJ
cana-5095	54	10	phase	phase	NOUN
cana-5095	54	11	in	in	ADP
cana-5095	54	12	the	the	DET
cana-5095	54	13	evolution	evolution	NOUN
cana-5095	54	14	of	of	ADP
cana-5095	54	15	social	social	ADJ
cana-5095	54	16	media	medium	NOUN
cana-5095	54	17	marketing	marketing	NOUN
cana-5095	54	18	.	.	PUNCT
cana-5095	55	1	these	these	DET
cana-5095	55	2	components	component	NOUN
cana-5095	55	3	were	be	AUX
cana-5095	55	4	subsequently	subsequently	ADV
cana-5095	55	5	leveraged	leverage	VERB
cana-5095	55	6	by	by	ADP
cana-5095	55	7	authors	author	NOUN
cana-5095	55	8	like	like	ADP
cana-5095	55	9	teo	teo	PROPN
cana-5095	55	10	(	(	PUNCT
cana-5095	55	11	2005	2005	NUM
cana-5095	55	12	)	)	PUNCT
cana-5095	55	13	and	and	CCONJ
cana-5095	55	14	chan	chan	PROPN
cana-5095	55	15	and	and	CCONJ
cana-5095	55	16	guillet	guillet	VERB
cana-5095	55	17	(	(	PUNCT
cana-5095	55	18	2011	2011	NUM
cana-5095	55	19	)	)	PUNCT
cana-5095	55	20	in	in	ADP
cana-5095	55	21	their	their	PRON
cana-5095	55	22	social	social	ADJ
cana-5095	55	23	media	media	NOUN
cana-5095	55	24	marketing	marketing	NOUN
cana-5095	55	25	research	research	NOUN
cana-5095	55	26	.	.	PUNCT
cana-5095	56	1	however	however	ADV
cana-5095	56	2	,	,	PUNCT
cana-5095	56	3	there	there	PRON
cana-5095	56	4	remains	remain	VERB
cana-5095	56	5	a	a	DET
cana-5095	56	6	lack	lack	NOUN
cana-5095	56	7	of	of	ADP
cana-5095	56	8	consensus	consensus	NOUN
cana-5095	56	9	regarding	regard	VERB
cana-5095	56	10	the	the	DET
cana-5095	56	11	generalization	generalization	NOUN
cana-5095	56	12	of	of	ADP
cana-5095	56	13	this	this	PRON
cana-5095	56	14	framework.subsequently	framework.subsequently	PROPN
cana-5095	56	15	,	,	PUNCT
cana-5095	56	16	kim	kim	PROPN
cana-5095	56	17	and	and	CCONJ
cana-5095	56	18	ko	ko	PROPN
cana-5095	56	19	(	(	PUNCT
cana-5095	56	20	2012	2012	NUM
cana-5095	56	21	)	)	PUNCT
cana-5095	56	22	developed	develop	VERB
cana-5095	56	23	a	a	DET
cana-5095	56	24	new	new	ADJ
cana-5095	56	25	framework	framework	NOUN
cana-5095	56	26	for	for	ADP
cana-5095	56	27	social	social	ADJ
cana-5095	56	28	media	medium	NOUN
cana-5095	56	29	marketing	marketing	NOUN
cana-5095	56	30	.	.	PUNCT
cana-5095	57	1	their	their	PRON
cana-5095	57	2	research	research	NOUN
cana-5095	57	3	delved	delve	VERB
cana-5095	57	4	into	into	ADP
cana-5095	57	5	the	the	DET
cana-5095	57	6	role	role	NOUN
cana-5095	57	7	of	of	ADP
cana-5095	57	8	social	social	ADJ
cana-5095	57	9	media	medium	NOUN
cana-5095	57	10	marketingactivities	marketingactivitie	NOUN
cana-5095	57	11	on	on	ADP
cana-5095	57	12	enhancing	enhance	VERB
cana-5095	57	13	customer	customer	NOUN
cana-5095	57	14	equity	equity	NOUN
cana-5095	57	15	,	,	PUNCT
cana-5095	57	16	specifically	specifically	ADV
cana-5095	57	17	focusing	focus	VERB
cana-5095	57	18	on	on	ADP
cana-5095	57	19	luxury	luxury	NOUN
cana-5095	57	20	fashion	fashion	NOUN
cana-5095	57	21	brands	brand	NOUN
cana-5095	57	22	.	.	PUNCT
cana-5095	58	1	they	they	PRON
cana-5095	58	2	proposed	propose	VERB
cana-5095	58	3	a	a	DET
cana-5095	58	4	five	five	NUM
cana-5095	58	5	-	-	PUNCT
cana-5095	58	6	factor	factor	NOUN
cana-5095	58	7	framework	framework	NOUN
cana-5095	58	8	for	for	ADP
cana-5095	58	9	evaluating	evaluate	VERB
cana-5095	58	10	social	social	ADJ
cana-5095	58	11	media	medium	NOUN
cana-5095	58	12	marketing	marketing	NOUN
cana-5095	58	13	activities	activity	NOUN
cana-5095	58	14	which	which	PRON
cana-5095	58	15	include	include	VERB
cana-5095	58	16	entertainment	entertainment	NOUN
cana-5095	58	17	,	,	PUNCT
cana-5095	58	18	interaction	interaction	NOUN
cana-5095	58	19	,	,	PUNCT
cana-5095	58	20	trendiness	trendiness	NOUN
cana-5095	58	21	,	,	PUNCT
cana-5095	58	22	customization	customization	NOUN
cana-5095	58	23	and	and	CCONJ
cana-5095	58	24	word	word	NOUN
cana-5095	58	25	-of	-of	PUNCT
cana-5095	58	26	-mouth	-mouth	NOUN
cana-5095	58	27	.	.	PUNCT
cana-5095	59	1	consumer	consumer	NOUN
cana-5095	59	2	behavior	behavior	NOUN
cana-5095	59	3	purchase	purchase	NOUN
cana-5095	59	4	intentions	intention	NOUN
cana-5095	59	5	and	and	CCONJ
cana-5095	59	6	loyalty	loyalty	NOUN
cana-5095	59	7	intentions	intention	NOUN
cana-5095	59	8	were	be	AUX
cana-5095	59	9	taken	take	VERB
cana-5095	59	10	as	as	ADP
cana-5095	59	11	consumer	consumer	NOUN
cana-5095	59	12	behaviors	behavior	NOUN
cana-5095	59	13	in	in	ADP
cana-5095	59	14	this	this	DET
cana-5095	59	15	study	study	NOUN
cana-5095	59	16	.	.	PUNCT
cana-5095	60	1	the	the	DET
cana-5095	60	2	desire	desire	NOUN
cana-5095	60	3	of	of	ADP
cana-5095	60	4	the	the	DET
cana-5095	60	5	customer	customer	NOUN
cana-5095	60	6	to	to	PART
cana-5095	60	7	purchase	purchase	VERB
cana-5095	60	8	a	a	DET
cana-5095	60	9	thing	thing	NOUN
cana-5095	60	10	is	be	AUX
cana-5095	60	11	known	know	VERB
cana-5095	60	12	as	as	ADP
cana-5095	60	13	purchase	purchase	NOUN
cana-5095	60	14	intention	intention	NOUN
cana-5095	60	15	.	.	PUNCT
cana-5095	61	1	(	(	PUNCT
cana-5095	61	2	dodds	dodds	PROPN
cana-5095	61	3	,	,	PUNCT
cana-5095	61	4	monroe	monroe	PROPN
cana-5095	61	5	&	&	CCONJ
cana-5095	61	6	grewal	grewal	PROPN
cana-5095	61	7	,	,	PUNCT
cana-5095	61	8	1997	1997	NUM
cana-5095	61	9	)	)	PUNCT
cana-5095	61	10	.	.	PUNCT
cana-5095	62	1	in	in	ADP
cana-5095	62	2	business	business	NOUN
cana-5095	62	3	customers	customer	NOUN
cana-5095	62	4	loyalty	loyalty	NOUN
cana-5095	62	5	refers	refer	VERB
cana-5095	62	6	to	to	ADP
cana-5095	62	7	a	a	DET
cana-5095	62	8	customer	customer	NOUN
cana-5095	62	9	’s	’s	PART
cana-5095	62	10	ongoing	ongoing	ADJ
cana-5095	62	11	consistency	consistency	NOUN
cana-5095	62	12	in	in	ADP
cana-5095	62	13	purchasing	purchase	VERB
cana-5095	62	14	products	product	NOUN
cana-5095	62	15	or	or	CCONJ
cana-5095	62	16	services	service	NOUN
cana-5095	62	17	from	from	ADP
cana-5095	62	18	a	a	DET
cana-5095	62	19	particular	particular	ADJ
cana-5095	62	20	seller	seller	NOUN
cana-5095	62	21	.	.	PUNCT
cana-5095	63	1	relationshipquality	relationshipquality	NOUN
cana-5095	63	2	relationship	relationship	NOUN
cana-5095	63	3	quality	quality	NOUN
cana-5095	63	4	is	be	AUX
cana-5095	63	5	a	a	DET
cana-5095	63	6	multifaceted	multifaceted	ADJ
cana-5095	63	7	metaconstruct	metaconstruct	NOUN
cana-5095	63	8	that	that	PRON
cana-5095	63	9	signifies	signify	VERB
cana-5095	63	10	the	the	DET
cana-5095	63	11	comprehensive	comprehensive	ADJ
cana-5095	63	12	nature	nature	NOUN
cana-5095	63	13	of	of	ADP
cana-5095	63	14	relationships	relationship	NOUN
cana-5095	63	15	between	between	ADP
cana-5095	63	16	businesses	business	NOUN
cana-5095	63	17	and	and	CCONJ
cana-5095	63	18	consumers	consumer	NOUN
cana-5095	63	19	.	.	PUNCT
cana-5095	64	1	(	(	PUNCT
cana-5095	64	2	hennig	hennig	PROPN
cana-5095	64	3	and	and	CCONJ
cana-5095	64	4	thurau	thurau	ADJ
cana-5095	64	5	,	,	PUNCT
cana-5095	64	6	2000	2000	NUM
cana-5095	64	7	)	)	PUNCT
cana-5095	64	8	.	.	PUNCT
cana-5095	65	1	within	within	ADP
cana-5095	65	2	the	the	DET
cana-5095	65	3	studies	study	NOUN
cana-5095	65	4	of	of	ADP
cana-5095	65	5	consumer	consumer	NOUN
cana-5095	65	6	markets	market	NOUN
cana-5095	65	7	,	,	PUNCT
cana-5095	65	8	the	the	DET
cana-5095	65	9	dimensions	dimension	NOUN
cana-5095	65	10	of	of	ADP
cana-5095	65	11	relationship	relationship	NOUN
cana-5095	65	12	quality	quality	NOUN
cana-5095	65	13	construct	construct	NOUN
cana-5095	65	14	consistently	consistently	ADV
cana-5095	65	15	identified	identify	VERB
cana-5095	65	16	are	be	AUX
cana-5095	65	17	trust	trust	NOUN
cana-5095	65	18	and	and	CCONJ
cana-5095	65	19	satisfaction	satisfaction	NOUN
cana-5095	65	20	.	.	PUNCT
cana-5095	66	1	(	(	PUNCT
cana-5095	66	2	crosby	crosby	PROPN
cana-5095	66	3	et	et	PROPN
cana-5095	66	4	al	al	PROPN
cana-5095	66	5	.	.	PROPN
cana-5095	66	6	,	,	PUNCT
cana-5095	66	7	1990	1990	NUM
cana-5095	66	8	;	;	PUNCT
cana-5095	66	9	wray	wray	PROPN
cana-5095	66	10	et	et	PROPN
cana-5095	66	11	al	al	PROPN
cana-5095	66	12	.	.	PROPN
cana-5095	66	13	,	,	PUNCT
cana-5095	66	14	1994	1994	NUM
cana-5095	66	15	;	;	PUNCT
cana-5095	66	16	bejou	bejou	NOUN
cana-5095	66	17	et	et	PROPN
cana-5095	66	18	al	al	PROPN
cana-5095	66	19	.	.	PROPN
cana-5095	66	20	,	,	PUNCT
cana-5095	66	21	1996	1996	NUM
cana-5095	66	22	;	;	PUNCT
cana-5095	66	23	lin	lin	PROPN
cana-5095	66	24	and	and	CCONJ
cana-5095	66	25	ding	ding	NOUN
cana-5095	66	26	,	,	PUNCT
cana-5095	66	27	2005	2005	NUM
cana-5095	66	28	)	)	PUNCT
cana-5095	66	29	.	.	PUNCT
cana-5095	67	1	nevertheless	nevertheless	ADV
cana-5095	67	2	,	,	PUNCT
cana-5095	67	3	a	a	DET
cana-5095	67	4	significant	significant	ADJ
cana-5095	67	5	number	number	NOUN
cana-5095	67	6	of	of	ADP
cana-5095	67	7	authors	author	NOUN
cana-5095	67	8	also	also	ADV
cana-5095	67	9	include	include	VERB
cana-5095	67	10	the	the	DET
cana-5095	67	11	aspect	aspect	NOUN
cana-5095	67	12	of	of	ADP
cana-5095	67	13	commitment	commitment	NOUN
cana-5095	67	14	.	.	PUNCT
cana-5095	68	1	(	(	PUNCT
cana-5095	68	2	de	de	X
cana-5095	68	3	wulf	wulf	PROPN
cana-5095	68	4	et	et	PROPN
cana-5095	68	5	al	al	PROPN
cana-5095	68	6	.	.	PROPN
cana-5095	68	7	,	,	PUNCT
cana-5095	68	8	2001	2001	NUM
cana-5095	68	9	;	;	PUNCT
cana-5095	68	10	macintosh	macintosh	PROPN
cana-5095	68	11	,	,	PUNCT
cana-5095	68	12	2007	2007	NUM
cana-5095	68	13	;	;	PUNCT
cana-5095	68	14	mcliner	mcliner	NOUN
cana-5095	68	15	et	et	PROPN
cana-5095	68	16	al	al	PROPN
cana-5095	68	17	.	.	PROPN
cana-5095	68	18	,	,	PUNCT
cana-5095	69	1	2007).relationship	2007).relationship	NUM
cana-5095	69	2	quality	quality	NOUN
cana-5095	69	3	might	might	AUX
cana-5095	69	4	therefore	therefore	ADV
cana-5095	69	5	be	be	AUX
cana-5095	69	6	proposed	propose	VERB
cana-5095	69	7	as	as	ADP
cana-5095	69	8	a	a	DET
cana-5095	69	9	predicate	predicate	NOUN
cana-5095	69	10	of	of	ADP
cana-5095	69	11	relationship	relationship	NOUN
cana-5095	69	12	continuity	continuity	NOUN
cana-5095	69	13	(	(	PUNCT
cana-5095	69	14	lai	lai	PROPN
cana-5095	69	15	et	et	PROPN
cana-5095	69	16	al	al	PROPN
cana-5095	69	17	.	.	PROPN
cana-5095	69	18	,	,	PUNCT
cana-5095	69	19	2008	2008	NUM
cana-5095	69	20	)	)	PUNCT
cana-5095	69	21	which	which	PRON
cana-5095	69	22	is	be	AUX
cana-5095	69	23	crucial	crucial	ADJ
cana-5095	69	24	for	for	ADP
cana-5095	69	25	long	long	ADJ
cana-5095	69	26	-	-	PUNCT
cana-5095	69	27	term	term	NOUN
cana-5095	69	28	corporate	corporate	ADJ
cana-5095	69	29	success	success	NOUN
cana-5095	69	30	.	.	PUNCT
cana-5095	70	1	(	(	PUNCT
cana-5095	70	2	sheth	sheth	PROPN
cana-5095	70	3	and	and	CCONJ
cana-5095	70	4	palvatlyar	palvatlyar	PROPN
cana-5095	70	5	,	,	PUNCT
cana-5095	70	6	1995	1995	NUM
cana-5095	70	7	)	)	PUNCT
cana-5095	70	8	.	.	PUNCT
cana-5095	71	1	relationship	relationship	NOUN
cana-5095	71	2	that	that	PRON
cana-5095	71	3	exhibit	exhibit	VERB
cana-5095	71	4	high	high	ADJ
cana-5095	71	5	quality	quality	NOUN
cana-5095	71	6	have	have	VERB
cana-5095	71	7	the	the	DET
cana-5095	71	8	potential	potential	NOUN
cana-5095	71	9	to	to	PART
cana-5095	71	10	yield	yield	VERB
cana-5095	71	11	positive	positive	ADJ
cana-5095	71	12	financial	financial	ADJ
cana-5095	71	13	results	result	NOUN
cana-5095	71	14	.	.	PUNCT
cana-5095	72	1	(	(	PUNCT
cana-5095	72	2	palmatier	palmatier	NOUN
cana-5095	72	3	et	et	PROPN
cana-5095	72	4	al	al	PROPN
cana-5095	72	5	.	.	PROPN
cana-5095	72	6	,	,	PUNCT
cana-5095	72	7	2007).establishing	2007).establishe	VERB
cana-5095	72	8	high	high	ADJ
cana-5095	72	9	quality	quality	NOUN
cana-5095	72	10	relationships	relationship	NOUN
cana-5095	72	11	has	have	VERB
cana-5095	72	12	the	the	DET
cana-5095	72	13	ability	ability	NOUN
cana-5095	72	14	to	to	PART
cana-5095	72	15	create	create	VERB
cana-5095	72	16	strong	strong	ADJ
cana-5095	72	17	connections	connection	NOUN
cana-5095	72	18	between	between	ADP
cana-5095	72	19	buyers	buyer	NOUN
cana-5095	72	20	and	and	CCONJ
cana-5095	72	21	suppliers	supplier	NOUN
cana-5095	72	22	,	,	PUNCT
cana-5095	72	23	leading	lead	VERB
cana-5095	72	24	to	to	ADP
cana-5095	72	25	mutual	mutual	ADJ
cana-5095	72	26	benefits	benefit	NOUN
cana-5095	72	27	that	that	PRON
cana-5095	72	28	extend	extend	VERB
cana-5095	72	29	beyond	beyond	ADP
cana-5095	72	30	the	the	DET
cana-5095	72	31	basic	basic	ADJ
cana-5095	72	32	exchange	exchange	NOUN
cana-5095	72	33	of	of	ADP
cana-5095	72	34	goods	good	NOUN
cana-5095	72	35	and	and	CCONJ
cana-5095	72	36	services	service	NOUN
cana-5095	72	37	.	.	PUNCT
cana-5095	73	1	(	(	PUNCT
cana-5095	73	2	jap	jap	PROPN
cana-5095	73	3	,	,	PUNCT
cana-5095	73	4	manolis	manolis	PROPN
cana-5095	73	5	and	and	CCONJ
cana-5095	73	6	weitz	weitz	PROPN
cana-5095	73	7	,	,	PUNCT
cana-5095	73	8	1999	1999	NUM
cana-5095	73	9	.	.	PUNCT
cana-5095	73	10	,	,	PUNCT
cana-5095	73	11	macneil	macneil	NOUN
cana-5095	73	12	,	,	PUNCT
cana-5095	73	13	1980	1980	NUM
cana-5095	73	14	)	)	PUNCT
cana-5095	73	15	.	.	PUNCT
cana-5095	74	1	conceptual	conceptual	ADJ
cana-5095	74	2	framework	framework	NOUN
cana-5095	74	3	of	of	ADP
cana-5095	74	4	the	the	DET
cana-5095	74	5	study	study	NOUN
cana-5095	74	6	fig	fig	NOUN
cana-5095	74	7	:	:	PUNCT
cana-5095	74	8	developed	develop	VERB
cana-5095	74	9	by	by	ADP
cana-5095	74	10	researcher	researcher	NOUN
cana-5095	74	11	2	2	NUM
cana-5095	74	12	.	.	PUNCT
cana-5095	74	13	research	research	NOUN
cana-5095	74	14	methodology	methodology	NOUN
cana-5095	74	15	communications	communication	NOUN
cana-5095	74	16	on	on	ADP
cana-5095	74	17	applied	apply	VERB
cana-5095	74	18	nonlinear	nonlinear	ADJ
cana-5095	74	19	analysis	analysis	NOUN
cana-5095	74	20	issn	issn	NOUN
cana-5095	74	21	:	:	PUNCT
cana-5095	74	22	1074	1074	NUM
cana-5095	74	23	-	-	PUNCT
cana-5095	74	24	133x	133x	NUM
cana-5095	74	25	vol	vol	NOUN
cana-5095	74	26	32	32	NUM
cana-5095	74	27	no	no	NOUN
cana-5095	74	28	.	.	PUNCT
cana-5095	75	1	icmasd	icmasd	NOUN
cana-5095	75	2	(	(	PUNCT
cana-5095	75	3	2025	2025	NUM
cana-5095	75	4	)	)	PUNCT
cana-5095	75	5	660	660	NUM
cana-5095	75	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5095	75	7	the	the	DET
cana-5095	75	8	current	current	ADJ
cana-5095	75	9	study	study	NOUN
cana-5095	75	10	follows	follow	VERB
cana-5095	75	11	the	the	DET
cana-5095	75	12	cross	cross	ADJ
cana-5095	75	13	sectional	sectional	ADJ
cana-5095	75	14	descriptive	descriptive	ADJ
cana-5095	75	15	research	research	NOUN
cana-5095	75	16	method	method	NOUN
cana-5095	75	17	in	in	ADP
cana-5095	75	18	which	which	PRON
cana-5095	75	19	a	a	DET
cana-5095	75	20	well	well	ADV
cana-5095	75	21	known	know	VERB
cana-5095	75	22	scale	scale	NOUN
cana-5095	75	23	development	development	NOUN
cana-5095	75	24	procedure	procedure	NOUN
cana-5095	75	25	was	be	AUX
cana-5095	75	26	followed	follow	VERB
cana-5095	75	27	which	which	PRON
cana-5095	75	28	was	be	AUX
cana-5095	75	29	established	establish	VERB
cana-5095	75	30	bu	bu	PROPN
cana-5095	75	31	churchill	churchill	PROPN
cana-5095	75	32	(	(	PUNCT
cana-5095	75	33	1979	1979	NUM
cana-5095	75	34	)	)	PUNCT
cana-5095	75	35	.	.	PUNCT
cana-5095	76	1	the	the	DET
cana-5095	76	2	data	datum	NOUN
cana-5095	76	3	further	far	ADV
cana-5095	76	4	was	be	AUX
cana-5095	76	5	collected	collect	VERB
cana-5095	76	6	through	through	ADP
cana-5095	76	7	a	a	DET
cana-5095	76	8	structured	structured	ADJ
cana-5095	76	9	questionnaire	questionnaire	NOUN
cana-5095	76	10	in	in	ADP
cana-5095	76	11	order	order	NOUN
cana-5095	76	12	to	to	PART
cana-5095	76	13	test	test	VERB
cana-5095	76	14	the	the	DET
cana-5095	76	15	model	model	NOUN
cana-5095	76	16	.	.	PUNCT
cana-5095	77	1	3	3	X
cana-5095	77	2	.	.	X
cana-5095	77	3	scale	scale	NOUN
cana-5095	77	4	development	development	NOUN
cana-5095	77	5	the	the	DET
cana-5095	77	6	current	current	ADJ
cana-5095	77	7	work	work	NOUN
cana-5095	77	8	used	use	VERB
cana-5095	77	9	the	the	DET
cana-5095	77	10	well	well	ADV
cana-5095	77	11	-	-	PUNCT
cana-5095	77	12	known	know	VERB
cana-5095	77	13	scale	scale	NOUN
cana-5095	77	14	development	development	NOUN
cana-5095	77	15	procedure	procedure	NOUN
cana-5095	77	16	established	establish	VERB
cana-5095	77	17	by	by	ADP
cana-5095	77	18	churchill	churchill	NOUN
cana-5095	77	19	(	(	PUNCT
cana-5095	77	20	1979	1979	NUM
cana-5095	77	21	)	)	PUNCT
cana-5095	77	22	,	,	PUNCT
cana-5095	77	23	which	which	PRON
cana-5095	77	24	has	have	AUX
cana-5095	77	25	been	be	AUX
cana-5095	77	26	supplemented	supplement	VERB
cana-5095	77	27	by	by	ADP
cana-5095	77	28	a	a	DET
cana-5095	77	29	number	number	NOUN
cana-5095	77	30	of	of	ADP
cana-5095	77	31	distinguished	distinguished	ADJ
cana-5095	77	32	researchers	researcher	NOUN
cana-5095	77	33	such	such	ADJ
cana-5095	77	34	as	as	ADP
cana-5095	77	35	anderson	anderson	PROPN
cana-5095	77	36	&	&	CCONJ
cana-5095	77	37	gerbing	gerbing	PROPN
cana-5095	77	38	(	(	PUNCT
cana-5095	77	39	1982	1982	NUM
cana-5095	77	40	)	)	PUNCT
cana-5095	77	41	;	;	PUNCT
cana-5095	77	42	bagozzi	bagozzi	ADV
cana-5095	77	43	,	,	PUNCT
cana-5095	77	44	youjae	youjae	PROPN
cana-5095	77	45	,	,	PUNCT
cana-5095	77	46	&	&	CCONJ
cana-5095	77	47	lyne	lyne	PROPN
cana-5095	77	48	,	,	PUNCT
cana-5095	77	49	(	(	PUNCT
cana-5095	77	50	1991	1991	NUM
cana-5095	77	51	)	)	PUNCT
cana-5095	77	52	;	;	PUNCT
cana-5095	77	53	nunnally	nunnally	PROPN
cana-5095	77	54	&	&	CCONJ
cana-5095	77	55	bernstein	bernstein	PROPN
cana-5095	77	56	(	(	PUNCT
cana-5095	77	57	1994	1994	NUM
cana-5095	77	58	)	)	PUNCT
cana-5095	77	59	and	and	CCONJ
cana-5095	77	60	hinkin	hinkin	ADJ
cana-5095	77	61	(	(	PUNCT
cana-5095	77	62	1995	1995	NUM
cana-5095	77	63	)	)	PUNCT
cana-5095	77	64	.	.	PUNCT
cana-5095	78	1	the	the	DET
cana-5095	78	2	scale	scale	NOUN
cana-5095	78	3	development	development	NOUN
cana-5095	78	4	approach	approach	NOUN
cana-5095	78	5	(	(	PUNCT
cana-5095	78	6	bhat	bhat	PROPN
cana-5095	78	7	&	&	CCONJ
cana-5095	78	8	bashir	bashir	PROPN
cana-5095	78	9	,	,	PUNCT
cana-5095	78	10	2017	2017	NUM
cana-5095	78	11	)	)	PUNCT
cana-5095	78	12	is	be	AUX
cana-5095	78	13	illustrated	illustrate	VERB
cana-5095	78	14	in	in	ADP
cana-5095	78	15	fig	fig	NOUN
cana-5095	78	16	1	1	NUM
cana-5095	78	17	.	.	PUNCT
cana-5095	79	1	fig	fig	NOUN
cana-5095	79	2	.	.	PUNCT
cana-5095	80	1	1	1	NUM
cana-5095	80	2	scale	scale	NOUN
cana-5095	80	3	development	development	NOUN
cana-5095	80	4	approach	approach	NOUN
cana-5095	80	5	.	.	PUNCT
cana-5095	81	1	source	source	NOUN
cana-5095	81	2	:	:	PUNCT
cana-5095	81	3	bhat	bhat	PROPN
cana-5095	81	4	&	&	CCONJ
cana-5095	81	5	bashir	bashir	PROPN
cana-5095	81	6	(	(	PUNCT
cana-5095	81	7	2017	2017	NUM
cana-5095	81	8	)	)	PUNCT
cana-5095	81	9	.	.	PUNCT
cana-5095	82	1	phase	phase	NOUN
cana-5095	82	2	1	1	NUM
cana-5095	82	3	:	:	PUNCT
cana-5095	82	4	item	item	NOUN
cana-5095	82	5	generation	generation	NOUN
cana-5095	82	6	and	and	CCONJ
cana-5095	82	7	selection	selection	NOUN
cana-5095	82	8	i.	i.	PROPN
cana-5095	82	9	content	content	PROPN
cana-5095	82	10	validity	validity	NOUN
cana-5095	82	11	:	:	PUNCT
cana-5095	82	12	the	the	DET
cana-5095	82	13	deductive	deductive	ADJ
cana-5095	82	14	approach	approach	NOUN
cana-5095	82	15	of	of	ADP
cana-5095	82	16	scale	scale	NOUN
cana-5095	82	17	development	development	NOUN
cana-5095	82	18	was	be	AUX
cana-5095	82	19	used	use	VERB
cana-5095	82	20	in	in	ADP
cana-5095	82	21	the	the	DET
cana-5095	82	22	current	current	ADJ
cana-5095	82	23	study	study	NOUN
cana-5095	82	24	in	in	ADP
cana-5095	82	25	accordance	accordance	NOUN
cana-5095	82	26	with	with	ADP
cana-5095	82	27	hinkin	hinkin	PROPN
cana-5095	82	28	’s	’s	PART
cana-5095	82	29	(	(	PUNCT
cana-5095	82	30	1995	1995	NUM
cana-5095	82	31	)	)	PUNCT
cana-5095	82	32	recommendations	recommendation	NOUN
cana-5095	82	33	.	.	PUNCT
cana-5095	83	1	to	to	PART
cana-5095	83	2	determine	determine	VERB
cana-5095	83	3	the	the	DET
cana-5095	83	4	recommended	recommend	VERB
cana-5095	83	5	aspects	aspect	NOUN
cana-5095	83	6	of	of	ADP
cana-5095	83	7	social	social	ADJ
cana-5095	83	8	media	medium	NOUN
cana-5095	83	9	marketing	marketing	NOUN
cana-5095	83	10	,	,	PUNCT
cana-5095	83	11	consumer	consumer	NOUN
cana-5095	83	12	behaviour	behaviour	NOUN
cana-5095	83	13	and	and	CCONJ
cana-5095	83	14	relationship	relationship	NOUN
cana-5095	83	15	quality	quality	NOUN
cana-5095	83	16	in	in	ADP
cana-5095	83	17	the	the	DET
cana-5095	83	18	fmcg	fmcg	NOUN
cana-5095	83	19	sector	sector	NOUN
cana-5095	83	20	,	,	PUNCT
cana-5095	83	21	an	an	DET
cana-5095	83	22	exhaustive	exhaustive	ADJ
cana-5095	83	23	examination	examination	NOUN
cana-5095	83	24	of	of	ADP
cana-5095	83	25	literature	literature	NOUN
cana-5095	83	26	dealing	deal	VERB
cana-5095	83	27	with	with	ADP
cana-5095	83	28	various	various	ADJ
cana-5095	83	29	factors	factor	NOUN
cana-5095	83	30	of	of	ADP
cana-5095	83	31	social	social	ADJ
cana-5095	83	32	media	medium	NOUN
cana-5095	83	33	marketing	marketing	NOUN
cana-5095	83	34	,	,	PUNCT
cana-5095	83	35	consumer	consumer	NOUN
cana-5095	83	36	behaviour	behaviour	NOUN
cana-5095	83	37	and	and	CCONJ
cana-5095	83	38	relationship	relationship	NOUN
cana-5095	83	39	quality	quality	NOUN
cana-5095	83	40	was	be	AUX
cana-5095	83	41	carried	carry	VERB
cana-5095	83	42	out	out	ADP
cana-5095	83	43	.	.	PUNCT
cana-5095	84	1	using	use	VERB
cana-5095	84	2	a	a	DET
cana-5095	84	3	5	5	NUM
cana-5095	84	4	-	-	PUNCT
cana-5095	84	5	point	point	NOUN
cana-5095	84	6	rating	rating	NOUN
cana-5095	84	7	system	system	NOUN
cana-5095	84	8	,	,	PUNCT
cana-5095	84	9	where	where	SCONJ
cana-5095	84	10	5	5	NUM
cana-5095	84	11	represents	represents	AUX
cana-5095	84	12	“	"	PUNCT
cana-5095	84	13	strongly	strongly	ADV
cana-5095	84	14	agree	agree	VERB
cana-5095	84	15	”	"	PUNCT
cana-5095	84	16	and	and	CCONJ
cana-5095	84	17	1	1	NUM
cana-5095	84	18	represents	represents	AUX
cana-5095	84	19	“	"	PUNCT
cana-5095	84	20	strongly	strongly	ADV
cana-5095	84	21	disagree	disagree	VERB
cana-5095	84	22	”	"	PUNCT
cana-5095	84	23	,	,	PUNCT
cana-5095	84	24	each	each	DET
cana-5095	84	25	statement	statement	NOUN
cana-5095	84	26	on	on	ADP
cana-5095	84	27	social	social	ADJ
cana-5095	84	28	media	medium	NOUN
cana-5095	84	29	marketing	marketing	NOUN
cana-5095	84	30	,	,	PUNCT
cana-5095	84	31	consumer	consumer	NOUN
cana-5095	84	32	behaviour	behaviour	NOUN
cana-5095	84	33	and	and	CCONJ
cana-5095	84	34	relationship	relationship	NOUN
cana-5095	84	35	quality	quality	NOUN
cana-5095	84	36	was	be	AUX
cana-5095	84	37	framed	frame	VERB
cana-5095	84	38	using	use	VERB
cana-5095	84	39	insights	insight	NOUN
cana-5095	84	40	from	from	ADP
cana-5095	84	41	the	the	DET
cana-5095	84	42	literature	literature	NOUN
cana-5095	84	43	and	and	CCONJ
cana-5095	84	44	the	the	DET
cana-5095	84	45	original	original	ADJ
cana-5095	84	46	set	set	NOUN
cana-5095	84	47	of	of	ADP
cana-5095	84	48	28	28	NUM
cana-5095	84	49	items	item	NOUN
cana-5095	84	50	.	.	PUNCT
cana-5095	85	1	9	9	NUM
cana-5095	85	2	experts	expert	NOUN
cana-5095	85	3	(	(	PUNCT
cana-5095	85	4	professors	professor	NOUN
cana-5095	85	5	)	)	PUNCT
cana-5095	85	6	from	from	ADP
cana-5095	85	7	three	three	NUM
cana-5095	85	8	categories	category	NOUN
cana-5095	85	9	“	"	PUNCT
cana-5095	85	10	clearly	clearly	ADV
cana-5095	85	11	representatives	representative	NOUN
cana-5095	85	12	”	"	PUNCT
cana-5095	85	13	,	,	PUNCT
cana-5095	85	14	“	"	PUNCT
cana-5095	85	15	somewhat	somewhat	ADV
cana-5095	85	16	representatives	representative	NOUN
cana-5095	85	17	”	"	PUNCT
cana-5095	85	18	and	and	CCONJ
cana-5095	85	19	“	"	PUNCT
cana-5095	85	20	not	not	PART
cana-5095	85	21	representatives	representative	NOUN
cana-5095	85	22	”	"	PUNCT
cana-5095	85	23	reviewed	review	VERB
cana-5095	85	24	the	the	DET
cana-5095	85	25	initial	initial	ADJ
cana-5095	85	26	pool	pool	NOUN
cana-5095	85	27	of	of	ADP
cana-5095	85	28	items	item	NOUN
cana-5095	85	29	after	after	SCONJ
cana-5095	85	30	it	it	PRON
cana-5095	85	31	was	be	AUX
cana-5095	85	32	generated	generate	VERB
cana-5095	85	33	(	(	PUNCT
cana-5095	85	34	lin	lin	PROPN
cana-5095	85	35	&	&	CCONJ
cana-5095	85	36	hsieh	hsieh	PROPN
cana-5095	85	37	,	,	PUNCT
cana-5095	85	38	2011	2011	NUM
cana-5095	85	39	)	)	PUNCT
cana-5095	85	40	.	.	PUNCT
cana-5095	86	1	the	the	DET
cana-5095	86	2	panel	panel	NOUN
cana-5095	86	3	recommended	recommend	VERB
cana-5095	86	4	removing	remove	VERB
cana-5095	86	5	5	5	NUM
cana-5095	86	6	items	item	NOUN
cana-5095	86	7	from	from	ADP
cana-5095	86	8	the	the	DET
cana-5095	86	9	first	first	ADJ
cana-5095	86	10	screening	screening	NOUN
cana-5095	86	11	because	because	SCONJ
cana-5095	86	12	they	they	PRON
cana-5095	86	13	overlapped	overlap	VERB
cana-5095	86	14	.	.	PUNCT
cana-5095	87	1	after	after	ADP
cana-5095	87	2	revision	revision	NOUN
cana-5095	87	3	,	,	PUNCT
cana-5095	87	4	the	the	DET
cana-5095	87	5	scale	scale	NOUN
cana-5095	87	6	was	be	AUX
cana-5095	87	7	sent	send	VERB
cana-5095	87	8	to	to	PART
cana-5095	87	9	subject	subject	VERB
cana-5095	87	10	matter	matter	NOUN
cana-5095	87	11	experts	expert	NOUN
cana-5095	87	12	.	.	PUNCT
cana-5095	88	1	the	the	DET
cana-5095	88	2	experts	expert	NOUN
cana-5095	88	3	reexamined	reexamine	VERB
cana-5095	88	4	the	the	DET
cana-5095	88	5	scale	scale	NOUN
cana-5095	88	6	multiple	multiple	ADJ
cana-5095	88	7	times	time	NOUN
cana-5095	88	8	and	and	CCONJ
cana-5095	88	9	removed	remove	VERB
cana-5095	88	10	3	3	NUM
cana-5095	88	11	additional	additional	ADJ
cana-5095	88	12	items	item	NOUN
cana-5095	88	13	.	.	PUNCT
cana-5095	89	1	the	the	DET
cana-5095	89	2	experts	expert	NOUN
cana-5095	89	3	once	once	ADV
cana-5095	89	4	again	again	ADV
cana-5095	89	5	reviewed	review	VERB
cana-5095	89	6	the	the	DET
cana-5095	89	7	final	final	ADJ
cana-5095	89	8	pool	pool	NOUN
cana-5095	89	9	of	of	ADP
cana-5095	89	10	20	20	NUM
cana-5095	89	11	items	item	NOUN
cana-5095	89	12	,	,	PUNCT
cana-5095	89	13	suggesting	suggest	VERB
cana-5095	89	14	that	that	SCONJ
cana-5095	89	15	common	common	ADJ
cana-5095	89	16	terms	term	NOUN
cana-5095	89	17	be	be	AUX
cana-5095	89	18	used	use	VERB
cana-5095	89	19	in	in	ADP
cana-5095	89	20	place	place	NOUN
cana-5095	89	21	of	of	ADP
cana-5095	89	22	phrases	phrase	NOUN
cana-5095	89	23	but	but	CCONJ
cana-5095	89	24	no	no	DET
cana-5095	89	25	item	item	NOUN
cana-5095	89	26	was	be	AUX
cana-5095	89	27	removed	remove	VERB
cana-5095	89	28	.	.	PUNCT
cana-5095	90	1	ii	ii	X
cana-5095	90	2	.	.	PUNCT
cana-5095	91	1	try	try	VERB
cana-5095	91	2	-	-	PUNCT
cana-5095	91	3	out	out	NOUN
cana-5095	91	4	:	:	PUNCT
cana-5095	91	5	to	to	PART
cana-5095	91	6	undertake	undertake	VERB
cana-5095	91	7	pilot	pilot	NOUN
cana-5095	91	8	testing	testing	NOUN
cana-5095	91	9	of	of	ADP
cana-5095	91	10	social	social	ADJ
cana-5095	91	11	media	medium	NOUN
cana-5095	91	12	marketing	marketing	NOUN
cana-5095	91	13	,	,	PUNCT
cana-5095	91	14	consumer	consumer	NOUN
cana-5095	91	15	behaviour	behaviour	NOUN
cana-5095	91	16	and	and	CCONJ
cana-5095	91	17	relationship	relationship	NOUN
cana-5095	91	18	quality	quality	NOUN
cana-5095	91	19	scale	scale	NOUN
cana-5095	91	20	,	,	PUNCT
cana-5095	91	21	a	a	DET
cana-5095	91	22	questionnaire	questionnaire	NOUN
cana-5095	91	23	consisting	consist	VERB
cana-5095	91	24	with	with	ADP
cana-5095	91	25	20	20	NUM
cana-5095	91	26	items	item	NOUN
cana-5095	91	27	rated	rate	VERB
cana-5095	91	28	on	on	ADP
cana-5095	91	29	a	a	DET
cana-5095	91	30	five	five	NUM
cana-5095	91	31	-	-	PUNCT
cana-5095	91	32	point	point	NOUN
cana-5095	91	33	scale	scale	NOUN
cana-5095	91	34	was	be	AUX
cana-5095	91	35	utilized	utilize	VERB
cana-5095	91	36	.	.	PUNCT
cana-5095	92	1	the	the	DET
cana-5095	92	2	questionnaire	questionnaire	NOUN
cana-5095	92	3	was	be	AUX
cana-5095	92	4	separated	separate	VERB
cana-5095	92	5	into	into	ADP
cana-5095	92	6	two	two	NUM
cana-5095	92	7	sections	section	NOUN
cana-5095	92	8	,	,	PUNCT
cana-5095	92	9	the	the	DET
cana-5095	92	10	first	first	ADJ
cana-5095	92	11	section	section	NOUN
cana-5095	92	12	gathered	gather	VERB
cana-5095	92	13	demographic	demographic	ADJ
cana-5095	92	14	details	detail	NOUN
cana-5095	92	15	from	from	ADP
cana-5095	92	16	participants	participant	NOUN
cana-5095	92	17	such	such	ADJ
cana-5095	92	18	as	as	ADP
cana-5095	92	19	gender	gender	NOUN
cana-5095	92	20	,	,	PUNCT
cana-5095	92	21	designation	designation	NOUN
cana-5095	92	22	and	and	CCONJ
cana-5095	92	23	education	education	NOUN
cana-5095	92	24	level	level	NOUN
cana-5095	92	25	,	,	PUNCT
cana-5095	92	26	while	while	SCONJ
cana-5095	92	27	the	the	DET
cana-5095	92	28	second	second	ADJ
cana-5095	92	29	section	section	NOUN
cana-5095	92	30	had	have	VERB
cana-5095	92	31	communications	communication	NOUN
cana-5095	92	32	on	on	ADP
cana-5095	92	33	applied	apply	VERB
cana-5095	92	34	nonlinear	nonlinear	ADJ
cana-5095	92	35	analysis	analysis	NOUN
cana-5095	92	36	issn	issn	NOUN
cana-5095	92	37	:	:	PUNCT
cana-5095	92	38	1074	1074	NUM
cana-5095	92	39	-	-	PUNCT
cana-5095	92	40	133x	133x	NUM
cana-5095	92	41	vol	vol	NOUN
cana-5095	92	42	32	32	NUM
cana-5095	92	43	no	no	NOUN
cana-5095	92	44	.	.	PUNCT
cana-5095	93	1	icmasd	icmasd	NOUN
cana-5095	93	2	(	(	PUNCT
cana-5095	93	3	2025	2025	NUM
cana-5095	93	4	)	)	PUNCT
cana-5095	93	5	661	661	NUM
cana-5095	93	6	https://internationalpubls.com	https://internationalpubls.com	SYM
cana-5095	93	7	20	20	NUM
cana-5095	93	8	statements	statement	NOUN
cana-5095	93	9	assessing	assess	VERB
cana-5095	93	10	social	social	ADJ
cana-5095	93	11	media	medium	NOUN
cana-5095	93	12	marketing	marketing	NOUN
cana-5095	93	13	,	,	PUNCT
cana-5095	93	14	consumer	consumer	NOUN
cana-5095	93	15	behaviour	behaviour	NOUN
cana-5095	93	16	and	and	CCONJ
cana-5095	93	17	relationship	relationship	NOUN
cana-5095	93	18	quality	quality	NOUN
cana-5095	93	19	.	.	PUNCT
cana-5095	94	1	a	a	DET
cana-5095	94	2	sample	sample	NOUN
cana-5095	94	3	of	of	ADP
cana-5095	94	4	200	200	NUM
cana-5095	94	5	participants	participant	NOUN
cana-5095	94	6	from	from	ADP
cana-5095	94	7	individuals	individual	NOUN
cana-5095	94	8	residing	reside	VERB
cana-5095	94	9	in	in	ADP
cana-5095	94	10	j&k	j&k	PROPN
cana-5095	94	11	were	be	AUX
cana-5095	94	12	gathered	gather	VERB
cana-5095	94	13	for	for	ADP
cana-5095	94	14	the	the	DET
cana-5095	94	15	scale	scale	NOUN
cana-5095	94	16	pilot	pilot	NOUN
cana-5095	94	17	testing	testing	NOUN
cana-5095	94	18	aligning	align	VERB
cana-5095	94	19	with	with	ADP
cana-5095	94	20	the	the	DET
cana-5095	94	21	approach	approach	NOUN
cana-5095	94	22	of	of	ADP
cana-5095	94	23	karatepe	karatepe	PROPN
cana-5095	94	24	,	,	PUNCT
cana-5095	94	25	yavas	yavas	PROPN
cana-5095	94	26	,	,	PUNCT
cana-5095	94	27	&	&	CCONJ
cana-5095	94	28	babakus	babakus	PROPN
cana-5095	94	29	,	,	PUNCT
cana-5095	94	30	(	(	PUNCT
cana-5095	94	31	2005	2005	NUM
cana-5095	94	32	)	)	PUNCT
cana-5095	94	33	;	;	PUNCT
cana-5095	94	34	garg	garg	NOUN
cana-5095	94	35	,	,	PUNCT
cana-5095	94	36	rahman	rahman	PROPN
cana-5095	94	37	&	&	CCONJ
cana-5095	94	38	qureshi	qureshi	PROPN
cana-5095	94	39	,	,	PUNCT
cana-5095	94	40	(	(	PUNCT
cana-5095	94	41	2014	2014	NUM
cana-5095	94	42	)	)	PUNCT
cana-5095	94	43	;	;	PUNCT
cana-5095	94	44	and	and	CCONJ
cana-5095	94	45	bhat	bhat	PROPN
cana-5095	94	46	&	&	CCONJ
cana-5095	94	47	bashir,(2017	bashir,(2017	PROPN
cana-5095	94	48	)	)	PUNCT
cana-5095	94	49	.	.	PUNCT
cana-5095	95	1	the	the	DET
cana-5095	95	2	respondents	respondent	NOUN
cana-5095	95	3	involved	involve	VERB
cana-5095	95	4	in	in	ADP
cana-5095	95	5	this	this	DET
cana-5095	95	6	research	research	NOUN
cana-5095	95	7	were	be	AUX
cana-5095	95	8	chosen	choose	VERB
cana-5095	95	9	through	through	ADP
cana-5095	95	10	convenience	convenience	NOUN
cana-5095	95	11	sampling	sampling	NOUN
cana-5095	95	12	,	,	PUNCT
cana-5095	95	13	with	with	ADP
cana-5095	95	14	a	a	DET
cana-5095	95	15	total	total	NOUN
cana-5095	95	16	of	of	ADP
cana-5095	95	17	300	300	NUM
cana-5095	95	18	surveys	survey	NOUN
cana-5095	95	19	distributed	distribute	VERB
cana-5095	95	20	;	;	PUNCT
cana-5095	95	21	despite	despite	SCONJ
cana-5095	95	22	multiple	multiple	ADJ
cana-5095	95	23	reminders	reminder	NOUN
cana-5095	95	24	,	,	PUNCT
cana-5095	95	25	only	only	ADV
cana-5095	95	26	200	200	NUM
cana-5095	95	27	were	be	AUX
cana-5095	95	28	ultimately	ultimately	ADV
cana-5095	95	29	completed	complete	VERB
cana-5095	95	30	and	and	CCONJ
cana-5095	95	31	returned	return	VERB
cana-5095	95	32	.	.	PUNCT
cana-5095	96	1	phase	phase	NOUN
cana-5095	96	2	2	2	NUM
cana-5095	96	3	scale	scale	NOUN
cana-5095	96	4	refinements	refinement	NOUN
cana-5095	96	5	:	:	PUNCT
cana-5095	96	6	i.	i.	NOUN
cana-5095	96	7	item	item	PROPN
cana-5095	96	8	analysis	analysis	NOUN
cana-5095	96	9	:	:	PUNCT
cana-5095	96	10	churchill	churchill	NOUN
cana-5095	96	11	(	(	PUNCT
cana-5095	96	12	1979	1979	NUM
cana-5095	96	13	)	)	PUNCT
cana-5095	96	14	proposed	propose	VERB
cana-5095	96	15	the	the	DET
cana-5095	96	16	calculation	calculation	NOUN
cana-5095	96	17	of	of	ADP
cana-5095	96	18	cronbach	cronbach	PROPN
cana-5095	96	19	’s	’s	PART
cana-5095	96	20	alpha	alpha	NOUN
cana-5095	96	21	as	as	ADP
cana-5095	96	22	a	a	DET
cana-5095	96	23	fundamental	fundamental	ADJ
cana-5095	96	24	aspect	aspect	NOUN
cana-5095	96	25	of	of	ADP
cana-5095	96	26	scale	scale	NOUN
cana-5095	96	27	refinement	refinement	NOUN
cana-5095	96	28	.	.	PUNCT
cana-5095	97	1	the	the	DET
cana-5095	97	2	researcher	researcher	NOUN
cana-5095	97	3	employed	employ	VERB
cana-5095	97	4	spss	spss	PROPN
cana-5095	97	5	21	21	NUM
cana-5095	97	6	to	to	PART
cana-5095	97	7	determine	determine	VERB
cana-5095	97	8	cronbach	cronbach	PROPN
cana-5095	97	9	’s	’s	PART
cana-5095	97	10	alpha	alpha	NOUN
cana-5095	97	11	value	value	NOUN
cana-5095	97	12	for	for	ADP
cana-5095	97	13	the	the	DET
cana-5095	97	14	dimensions	dimension	NOUN
cana-5095	97	15	of	of	ADP
cana-5095	97	16	social	social	ADJ
cana-5095	97	17	media	medium	NOUN
cana-5095	97	18	marketing	marketing	NOUN
cana-5095	97	19	,	,	PUNCT
cana-5095	97	20	consumer	consumer	NOUN
cana-5095	97	21	behaviour	behaviour	NOUN
cana-5095	97	22	and	and	CCONJ
cana-5095	97	23	relationship	relationship	NOUN
cana-5095	97	24	quality	quality	NOUN
cana-5095	97	25	,	,	PUNCT
cana-5095	97	26	yielding	yield	VERB
cana-5095	97	27	a	a	DET
cana-5095	97	28	range	range	NOUN
cana-5095	97	29	of	of	ADP
cana-5095	97	30	8.49	8.49	NUM
cana-5095	97	31	to	to	ADP
cana-5095	97	32	9.32	9.32	NUM
cana-5095	97	33	,	,	PUNCT
cana-5095	97	34	but	but	CCONJ
cana-5095	97	35	the	the	DET
cana-5095	97	36	satisfactory	satisfactory	ADJ
cana-5095	97	37	value	value	NOUN
cana-5095	97	38	alpha	alpha	NOUN
cana-5095	97	39	is	be	AUX
cana-5095	97	40	0.7	0.7	NUM
cana-5095	97	41	(	(	PUNCT
cana-5095	97	42	nunnally	nunnally	ADV
cana-5095	97	43	,	,	PUNCT
cana-5095	97	44	1978	1978	NUM
cana-5095	97	45	)	)	PUNCT
cana-5095	97	46	.	.	PUNCT
cana-5095	98	1	item	item	NOUN
cana-5095	98	2	analysis	analysis	NOUN
cana-5095	98	3	through	through	ADP
cana-5095	98	4	cronbach	cronbach	ADJ
cana-5095	98	5	alpha	alpha	NOUN
cana-5095	98	6	reliability	reliability	NOUN
cana-5095	98	7	statistics	statistic	NOUN
cana-5095	98	8	variables	variable	NOUN
cana-5095	98	9	cronbach	cronbach	VERB
cana-5095	98	10	's	's	PART
cana-5095	98	11	alpha	alpha	NOUN
cana-5095	98	12	n	n	PROPN
cana-5095	98	13	of	of	ADP
cana-5095	98	14	items	item	NOUN
cana-5095	98	15	social	social	ADJ
cana-5095	98	16	media	medium	NOUN
cana-5095	98	17	marketing	marketing	NOUN
cana-5095	98	18	.849	.849	NUM
cana-5095	98	19	7	7	NUM
cana-5095	98	20	consumer	consumer	NOUN
cana-5095	98	21	behavior	behavior	NOUN
cana-5095	98	22	.927	.927	NUM
cana-5095	98	23	7	7	NUM
cana-5095	98	24	relationship	relationship	NOUN
cana-5095	98	25	quality	quality	NOUN
cana-5095	98	26	.932	.932	NUM
cana-5095	98	27	6	6	NUM
cana-5095	98	28	ii	ii	NOUN
cana-5095	98	29	.	.	PUNCT
cana-5095	99	1	exploratory	exploratory	ADJ
cana-5095	99	2	factor	factor	NOUN
cana-5095	99	3	analysis	analysis	NOUN
cana-5095	99	4	:	:	PUNCT
cana-5095	99	5	the	the	DET
cana-5095	99	6	next	next	ADJ
cana-5095	99	7	step	step	NOUN
cana-5095	99	8	in	in	ADP
cana-5095	99	9	the	the	DET
cana-5095	99	10	refinement	refinement	NOUN
cana-5095	99	11	phase	phase	NOUN
cana-5095	99	12	,	,	PUNCT
cana-5095	99	13	following	follow	VERB
cana-5095	99	14	item	item	NOUN
cana-5095	99	15	analysis	analysis	NOUN
cana-5095	99	16	is	be	AUX
cana-5095	99	17	exploratory	exploratory	ADJ
cana-5095	99	18	factor	factor	NOUN
cana-5095	99	19	analysis	analysis	NOUN
cana-5095	99	20	.	.	PUNCT
cana-5095	100	1	the	the	DET
cana-5095	100	2	researcher	researcher	NOUN
cana-5095	100	3	used	use	VERB
cana-5095	100	4	spss	spss	PROPN
cana-5095	100	5	21	21	NUM
cana-5095	100	6	to	to	PART
cana-5095	100	7	conduct	conduct	VERB
cana-5095	100	8	an	an	DET
cana-5095	100	9	exploratory	exploratory	ADJ
cana-5095	100	10	factor	factor	NOUN
cana-5095	100	11	analysis	analysis	NOUN
cana-5095	100	12	on	on	ADP
cana-5095	100	13	20	20	NUM
cana-5095	100	14	items	item	NOUN
cana-5095	100	15	.	.	PUNCT
cana-5095	101	1	efa	efa	PROPN
cana-5095	101	2	determines	determine	VERB
cana-5095	101	3	the	the	DET
cana-5095	101	4	state	state	NOUN
cana-5095	101	5	of	of	ADP
cana-5095	101	6	an	an	DET
cana-5095	101	7	instrument	instrument	NOUN
cana-5095	101	8	when	when	SCONJ
cana-5095	101	9	there	there	PRON
cana-5095	101	10	are	be	VERB
cana-5095	101	11	uncertain	uncertain	ADJ
cana-5095	101	12	connections	connection	NOUN
cana-5095	101	13	between	between	ADP
cana-5095	101	14	latent	latent	NOUN
cana-5095	101	15	and	and	CCONJ
cana-5095	101	16	observable	observable	ADJ
cana-5095	101	17	variables	variable	NOUN
cana-5095	101	18	in	in	ADP
cana-5095	101	19	efa	efa	PROPN
cana-5095	101	20	the	the	DET
cana-5095	101	21	principal	principal	ADJ
cana-5095	101	22	component	component	NOUN
cana-5095	101	23	matrix	matrix	NOUN
cana-5095	101	24	method	method	NOUN
cana-5095	101	25	along	along	ADP
cana-5095	101	26	with	with	ADP
cana-5095	101	27	varimax	varimax	ADJ
cana-5095	101	28	rotation	rotation	NOUN
cana-5095	101	29	was	be	AUX
cana-5095	101	30	considered	consider	VERB
cana-5095	101	31	to	to	PART
cana-5095	101	32	extract	extract	VERB
cana-5095	101	33	the	the	DET
cana-5095	101	34	factors	factor	NOUN
cana-5095	101	35	.	.	PUNCT
cana-5095	102	1	further	far	ADV
cana-5095	102	2	the	the	DET
cana-5095	102	3	items	item	NOUN
cana-5095	102	4	having	have	VERB
cana-5095	102	5	factor	factor	NOUN
cana-5095	102	6	loadings	loading	NOUN
cana-5095	102	7	less	less	ADJ
cana-5095	102	8	than	than	ADP
cana-5095	102	9	.5	.5	NUM
cana-5095	102	10	&	&	CCONJ
cana-5095	102	11	communalities	communalitie	NOUN
cana-5095	102	12	less	less	ADJ
cana-5095	102	13	than	than	ADP
cana-5095	102	14	.30	.30	NUM
cana-5095	102	15	were	be	AUX
cana-5095	102	16	extracted	extract	VERB
cana-5095	102	17	.	.	PUNCT
cana-5095	103	1	in	in	ADP
cana-5095	103	2	order	order	NOUN
cana-5095	103	3	to	to	PART
cana-5095	103	4	go	go	VERB
cana-5095	103	5	further	far	ADV
cana-5095	103	6	in	in	ADP
cana-5095	103	7	factor	factor	NOUN
cana-5095	103	8	analysis	analysis	NOUN
cana-5095	103	9	the	the	DET
cana-5095	103	10	kmo	kmo	PROPN
cana-5095	103	11	test	test	NOUN
cana-5095	103	12	was	be	AUX
cana-5095	103	13	conducted	conduct	VERB
cana-5095	103	14	and	and	CCONJ
cana-5095	103	15	was	be	AUX
cana-5095	103	16	found	find	VERB
cana-5095	103	17	significant	significant	ADJ
cana-5095	103	18	with	with	ADP
cana-5095	103	19	.876	.876	NUM
cana-5095	103	20	which	which	PRON
cana-5095	103	21	is	be	AUX
cana-5095	103	22	greater	great	ADJ
cana-5095	103	23	than	than	ADP
cana-5095	103	24	.60	.60	NUM
cana-5095	103	25	which	which	PRON
cana-5095	103	26	determined	determine	VERB
cana-5095	103	27	the	the	DET
cana-5095	103	28	appropriateness	appropriateness	NOUN
cana-5095	103	29	of	of	ADP
cana-5095	103	30	analysis	analysis	NOUN
cana-5095	103	31	for	for	ADP
cana-5095	103	32	efa	efa	PROPN
cana-5095	103	33	.	.	PUNCT
cana-5095	104	1	after	after	ADP
cana-5095	104	2	analyzing	analyze	VERB
cana-5095	104	3	the	the	DET
cana-5095	104	4	efa	efa	PROPN
cana-5095	104	5	reveled	revel	VERB
cana-5095	104	6	3	3	NUM
cana-5095	104	7	factors	factor	NOUN
cana-5095	104	8	for	for	ADP
cana-5095	104	9	social	social	ADJ
cana-5095	104	10	media	medium	NOUN
cana-5095	104	11	marketing	marketing	NOUN
cana-5095	104	12	and	and	CCONJ
cana-5095	104	13	2	2	NUM
cana-5095	104	14	factors	factor	NOUN
cana-5095	104	15	for	for	ADP
cana-5095	104	16	consumer	consumer	NOUN
cana-5095	104	17	behavior	behavior	NOUN
cana-5095	104	18	and	and	CCONJ
cana-5095	104	19	1	1	NUM
cana-5095	104	20	factor	factor	NOUN
cana-5095	104	21	for	for	ADP
cana-5095	104	22	relationship	relationship	NOUN
cana-5095	104	23	quality	quality	NOUN
cana-5095	104	24	having	have	VERB
cana-5095	104	25	eigen	eigen	PROPN
cana-5095	104	26	values	value	NOUN
cana-5095	104	27	greater	great	ADJ
cana-5095	104	28	than	than	ADP
cana-5095	104	29	1	1	NUM
cana-5095	104	30	with	with	ADP
cana-5095	104	31	69.3	69.3	NUM
cana-5095	104	32	%	%	NOUN
cana-5095	104	33	variance	variance	NOUN
cana-5095	104	34	which	which	PRON
cana-5095	104	35	is	be	AUX
cana-5095	104	36	significant	significant	ADJ
cana-5095	104	37	.	.	PUNCT
cana-5095	105	1	during	during	ADP
cana-5095	105	2	the	the	DET
cana-5095	105	3	efa	efa	PROPN
cana-5095	105	4	process	process	NOUN
cana-5095	105	5	none	none	NOUN
cana-5095	105	6	of	of	ADP
cana-5095	105	7	the	the	DET
cana-5095	105	8	items	item	NOUN
cana-5095	105	9	were	be	AUX
cana-5095	105	10	deleted	delete	VERB
cana-5095	105	11	as	as	SCONJ
cana-5095	105	12	they	they	PRON
cana-5095	105	13	all	all	PRON
cana-5095	105	14	qualify	qualify	VERB
cana-5095	105	15	the	the	DET
cana-5095	105	16	minimum	minimum	ADJ
cana-5095	105	17	criteria	criterion	NOUN
cana-5095	105	18	as	as	SCONJ
cana-5095	105	19	shown	show	VERB
cana-5095	105	20	in	in	ADP
cana-5095	105	21	table	table	NOUN
cana-5095	105	22	:	:	PUNCT
cana-5095	105	23	exploratory	exploratory	ADJ
cana-5095	105	24	factor	factor	NOUN
cana-5095	105	25	analysis	analysis	NOUN
cana-5095	105	26	of	of	ADP
cana-5095	105	27	social	social	ADJ
cana-5095	105	28	media	medium	NOUN
cana-5095	105	29	marketing	marketing	NOUN
cana-5095	105	30	communications	communication	NOUN
cana-5095	105	31	on	on	ADP
cana-5095	105	32	applied	apply	VERB
cana-5095	105	33	nonlinear	nonlinear	ADJ
cana-5095	105	34	analysis	analysis	NOUN
cana-5095	105	35	issn	issn	NOUN
cana-5095	105	36	:	:	PUNCT
cana-5095	105	37	1074	1074	NUM
cana-5095	105	38	-	-	PUNCT
cana-5095	105	39	133x	133x	NUM
cana-5095	105	40	vol	vol	NOUN
cana-5095	105	41	32	32	NUM
cana-5095	105	42	no	no	NOUN
cana-5095	105	43	.	.	PUNCT
cana-5095	106	1	icmasd	icmasd	NOUN
cana-5095	106	2	(	(	PUNCT
cana-5095	106	3	2025	2025	NUM
cana-5095	106	4	)	)	PUNCT
cana-5095	106	5	662	662	NUM
cana-5095	107	1	https://internationalpubls.com	https://internationalpubls.com	X
cana-5095	107	2	items	item	NOUN
cana-5095	107	3	entertainment	entertainment	NOUN
cana-5095	107	4	interaction	interaction	NOUN
cana-5095	107	5	trendiness	trendiness	NOUN
cana-5095	107	6	smm1	smm1	NOUN
cana-5095	107	7	.655	.655	NUM
cana-5095	107	8	smm2	smm2	PROPN
cana-5095	107	9	.747	.747	NUM
cana-5095	107	10	smm3	smm3	PROPN
cana-5095	107	11	.765	.765	NUM
cana-5095	108	1	smm4	smm4	PROPN
cana-5095	108	2	.733	.733	PUNCT
cana-5095	109	1	smm5	smm5	PROPN
cana-5095	109	2	.689	.689	NUM
cana-5095	109	3	smm6	smm6	PROPN
cana-5095	109	4	.678	.678	NUM
cana-5095	109	5	smm7	smm7	PROPN
cana-5095	109	6	.843	.843	NUM
cana-5095	109	7	iii	iii	X
cana-5095	109	8	.	.	PUNCT
cana-5095	109	9	confirmatory	confirmatory	NOUN
cana-5095	109	10	factor	factor	NOUN
cana-5095	109	11	analysis	analysis	NOUN
cana-5095	109	12	:	:	PUNCT
cana-5095	109	13	once	once	SCONJ
cana-5095	109	14	the	the	DET
cana-5095	109	15	factor	factor	NOUN
cana-5095	109	16	structure	structure	NOUN
cana-5095	109	17	has	have	AUX
cana-5095	109	18	been	be	AUX
cana-5095	109	19	confirmed	confirm	VERB
cana-5095	109	20	,	,	PUNCT
cana-5095	109	21	the	the	DET
cana-5095	109	22	next	next	ADJ
cana-5095	109	23	step	step	NOUN
cana-5095	109	24	in	in	ADP
cana-5095	109	25	scale	scale	NOUN
cana-5095	109	26	purification	purification	NOUN
cana-5095	109	27	is	be	AUX
cana-5095	109	28	to	to	PART
cana-5095	109	29	use	use	VERB
cana-5095	109	30	confirmatory	confirmatory	ADJ
cana-5095	109	31	factor	factor	NOUN
cana-5095	109	32	analysis	analysis	NOUN
cana-5095	109	33	to	to	PART
cana-5095	109	34	purify	purify	VERB
cana-5095	109	35	the	the	DET
cana-5095	109	36	items	item	NOUN
cana-5095	109	37	.	.	PUNCT
cana-5095	110	1	cfa	cfa	PROPN
cana-5095	110	2	is	be	AUX
cana-5095	110	3	a	a	DET
cana-5095	110	4	unique	unique	ADJ
cana-5095	110	5	instance	instance	NOUN
cana-5095	110	6	of	of	ADP
cana-5095	110	7	sem	sem	PROPN
cana-5095	110	8	,	,	PUNCT
cana-5095	110	9	claim	claim	VERB
cana-5095	110	10	joreskog	joreskog	PROPN
cana-5095	110	11	&	&	CCONJ
cana-5095	110	12	sorbom	sorbom	PROPN
cana-5095	110	13	(	(	PUNCT
cana-5095	110	14	2014	2014	NUM
cana-5095	110	15	)	)	PUNCT
cana-5095	110	16	.	.	PUNCT
cana-5095	111	1	the	the	DET
cana-5095	111	2	covariance	covariance	NOUN
cana-5095	111	3	structure	structure	NOUN
cana-5095	111	4	model	model	NOUN
cana-5095	111	5	is	be	AUX
cana-5095	111	6	another	another	DET
cana-5095	111	7	name	name	NOUN
cana-5095	111	8	for	for	ADP
cana-5095	111	9	it	it	PRON
cana-5095	111	10	.	.	PUNCT
cana-5095	112	1	in	in	ADP
cana-5095	112	2	order	order	NOUN
cana-5095	112	3	to	to	PART
cana-5095	112	4	determine	determine	VERB
cana-5095	112	5	the	the	DET
cana-5095	112	6	cfa	cfa	NOUN
cana-5095	112	7	,	,	PUNCT
cana-5095	112	8	a	a	DET
cana-5095	112	9	second	second	ADJ
cana-5095	112	10	pilot	pilot	NOUN
cana-5095	112	11	survey	survey	NOUN
cana-5095	112	12	was	be	AUX
cana-5095	112	13	carried	carry	VERB
cana-5095	112	14	out	out	ADP
cana-5095	112	15	on	on	ADP
cana-5095	112	16	a	a	DET
cana-5095	112	17	new	new	ADJ
cana-5095	112	18	sample	sample	NOUN
cana-5095	112	19	of	of	ADP
cana-5095	112	20	398	398	NUM
cana-5095	112	21	citizens	citizen	NOUN
cana-5095	112	22	of	of	ADP
cana-5095	112	23	j&k	j&k	PROPN
cana-5095	112	24	.	.	PUNCT
cana-5095	113	1	using	use	VERB
cana-5095	113	2	the	the	DET
cana-5095	113	3	convenience	convenience	NOUN
cana-5095	113	4	sampling	sampling	NOUN
cana-5095	113	5	method	method	NOUN
cana-5095	113	6	,	,	PUNCT
cana-5095	113	7	500	500	NUM
cana-5095	113	8	questionnaires	questionnaire	NOUN
cana-5095	113	9	were	be	AUX
cana-5095	113	10	sent	send	VERB
cana-5095	113	11	out	out	ADP
cana-5095	113	12	;	;	PUNCT
cana-5095	113	13	only	only	ADV
cana-5095	113	14	418	418	NUM
cana-5095	113	15	of	of	ADP
cana-5095	113	16	the	the	DET
cana-5095	113	17	600	600	NUM
cana-5095	113	18	were	be	AUX
cana-5095	113	19	returned	return	VERB
cana-5095	113	20	,	,	PUNCT
cana-5095	113	21	20	20	NUM
cana-5095	113	22	responses	response	NOUN
cana-5095	113	23	were	be	AUX
cana-5095	113	24	eliminated	eliminate	VERB
cana-5095	113	25	after	after	SCONJ
cana-5095	113	26	the	the	DET
cana-5095	113	27	responses	response	NOUN
cana-5095	113	28	were	be	AUX
cana-5095	113	29	thoroughly	thoroughly	ADV
cana-5095	113	30	examined	examine	VERB
cana-5095	113	31	for	for	ADP
cana-5095	113	32	errors	error	NOUN
cana-5095	113	33	and	and	CCONJ
cana-5095	113	34	missing	miss	VERB
cana-5095	113	35	information	information	NOUN
cana-5095	113	36	.	.	PUNCT
cana-5095	114	1	with	with	ADP
cana-5095	114	2	398	398	NUM
cana-5095	114	3	in	in	ADP
cana-5095	114	4	the	the	DET
cana-5095	114	5	final	final	ADJ
cana-5095	114	6	data	datum	NOUN
cana-5095	114	7	set	set	NOUN
cana-5095	114	8	,	,	PUNCT
cana-5095	114	9	the	the	DET
cana-5095	114	10	response	response	NOUN
cana-5095	114	11	rate	rate	NOUN
cana-5095	114	12	was	be	AUX
cana-5095	114	13	66	66	NUM
cana-5095	114	14	%	%	NOUN
cana-5095	114	15	.	.	PUNCT
cana-5095	115	1	51	51	NUM
cana-5095	115	2	%	%	NOUN
cana-5095	115	3	of	of	ADP
cana-5095	115	4	the	the	DET
cana-5095	115	5	398	398	NUM
cana-5095	115	6	responders	responder	NOUN
cana-5095	115	7	were	be	AUX
cana-5095	115	8	male	male	ADJ
cana-5095	115	9	and	and	CCONJ
cana-5095	115	10	49	49	NUM
cana-5095	115	11	%	%	NOUN
cana-5095	115	12	were	be	AUX
cana-5095	115	13	female	female	ADJ
cana-5095	115	14	.	.	PUNCT
cana-5095	116	1	it	it	PRON
cana-5095	116	2	is	be	AUX
cana-5095	116	3	eminent	eminent	ADJ
cana-5095	116	4	by	by	ADP
cana-5095	116	5	various	various	ADJ
cana-5095	116	6	researchers	researcher	NOUN
cana-5095	116	7	that	that	SCONJ
cana-5095	116	8	the	the	DET
cana-5095	116	9	perfection	perfection	NOUN
cana-5095	116	10	of	of	ADP
cana-5095	116	11	an	an	DET
cana-5095	116	12	instrument	instrument	NOUN
cana-5095	116	13	depends	depend	VERB
cana-5095	116	14	upon	upon	SCONJ
cana-5095	116	15	various	various	ADJ
cana-5095	116	16	model	model	NOUN
cana-5095	116	17	indices	index	NOUN
cana-5095	116	18	(	(	PUNCT
cana-5095	116	19	bagozzi,1980	bagozzi,1980	NOUN
cana-5095	116	20	)	)	PUNCT
cana-5095	116	21	;	;	PUNCT
cana-5095	116	22	(	(	PUNCT
cana-5095	116	23	arnold	arnold	PROPN
cana-5095	116	24	&	&	CCONJ
cana-5095	116	25	reynolds	reynolds	PROPN
cana-5095	116	26	,	,	PUNCT
cana-5095	116	27	2003	2003	NUM
cana-5095	116	28	)	)	PUNCT
cana-5095	116	29	.	.	PUNCT
cana-5095	117	1	in	in	ADP
cana-5095	117	2	order	order	NOUN
cana-5095	117	3	to	to	PART
cana-5095	117	4	test	test	VERB
cana-5095	117	5	the	the	DET
cana-5095	117	6	instrument	instrument	NOUN
cana-5095	117	7	having	have	VERB
cana-5095	117	8	20	20	NUM
cana-5095	117	9	items	item	NOUN
cana-5095	117	10	,	,	PUNCT
cana-5095	117	11	6	6	NUM
cana-5095	117	12	factors	factor	NOUN
cana-5095	117	13	amos	amos	PROPN
cana-5095	117	14	19.0	19.0	NUM
cana-5095	117	15	was	be	AUX
cana-5095	117	16	used	use	VERB
cana-5095	117	17	.	.	PUNCT
cana-5095	118	1	after	after	ADP
cana-5095	118	2	so	so	ADV
cana-5095	118	3	many	many	ADJ
cana-5095	118	4	iterations	iteration	NOUN
cana-5095	118	5	the	the	DET
cana-5095	118	6	final	final	ADJ
cana-5095	118	7	indices	index	NOUN
cana-5095	118	8	of	of	ADP
cana-5095	118	9	the	the	DET
cana-5095	118	10	model	model	NOUN
cana-5095	118	11	were	be	AUX
cana-5095	118	12	cmin	cmin	NOUN
cana-5095	118	13	/	/	SYM
cana-5095	118	14	df	df	PROPN
cana-5095	118	15	=	=	NUM
cana-5095	118	16	2.843	2.843	NUM
cana-5095	118	17	,	,	PUNCT
cana-5095	118	18	rmr=	rmr=	PROPN
cana-5095	118	19	0.83	0.83	NUM
cana-5095	118	20	,	,	PUNCT
cana-5095	118	21	gfi=	gfi=	NOUN
cana-5095	118	22	.853	.853	NUM
cana-5095	118	23	,	,	PUNCT
cana-5095	118	24	agfi=	agfi=	PROPN
cana-5095	118	25	.849	.849	NUM
cana-5095	118	26	,	,	PUNCT
cana-5095	118	27	cfi=	cfi=	PROPN
cana-5095	118	28	.906	.906	NUM
cana-5095	118	29	&	&	CCONJ
cana-5095	118	30	rmsea=.064	rmsea=.064	PROPN
cana-5095	118	31	exploratory	exploratory	ADJ
cana-5095	118	32	factor	factor	NOUN
cana-5095	118	33	analysis	analysis	NOUN
cana-5095	118	34	of	of	ADP
cana-5095	118	35	consumer	consumer	NOUN
cana-5095	118	36	behavior	behavior	NOUN
cana-5095	118	37	items	item	NOUN
cana-5095	118	38	purchase	purchase	VERB
cana-5095	118	39	intention	intention	NOUN
cana-5095	118	40	loyalty	loyalty	NOUN
cana-5095	118	41	intention	intention	NOUN
cana-5095	118	42	cb1	cb1	PROPN
cana-5095	118	43	.731	.731	NUM
cana-5095	119	1	cb2	cb2	PROPN
cana-5095	119	2	.667	.667	NUM
cana-5095	119	3	cb3	cb3	PROPN
cana-5095	119	4	.660	.660	NUM
cana-5095	119	5	cb4	cb4	PROPN
cana-5095	119	6	.746	.746	NUM
cana-5095	119	7	cb5	cb5	PROPN
cana-5095	119	8	.765	.765	NUM
cana-5095	120	1	cb6	cb6	PROPN
cana-5095	120	2	.760	.760	NUM
cana-5095	121	1	cb7	cb7	NOUN
cana-5095	121	2	.719	.719	NOUN
cana-5095	121	3	exploratory	exploratory	ADJ
cana-5095	121	4	factor	factor	NOUN
cana-5095	121	5	analysis	analysis	NOUN
cana-5095	121	6	of	of	ADP
cana-5095	121	7	relationship	relationship	NOUN
cana-5095	121	8	quality	quality	NOUN
cana-5095	121	9	items	item	NOUN
cana-5095	121	10	trust	trust	NOUN
cana-5095	121	11	rq1	rq1	VERB
cana-5095	121	12	.755	.755	NUM
cana-5095	121	13	rq2	rq2	NOUN
cana-5095	121	14	.831	.831	NUM
cana-5095	121	15	rq3	rq3	VERB
cana-5095	121	16	.818	.818	NUM
cana-5095	121	17	rq4	rq4	ADJ
cana-5095	121	18	.767	.767	NUM
cana-5095	121	19	rq5	rq5	NOUN
cana-5095	121	20	.776	.776	NUM
cana-5095	122	1	rq6	rq6	PROPN
cana-5095	122	2	.686	.686	NUM
cana-5095	122	3	communications	communication	NOUN
cana-5095	122	4	on	on	ADP
cana-5095	122	5	applied	apply	VERB
cana-5095	122	6	nonlinear	nonlinear	ADJ
cana-5095	122	7	analysis	analysis	NOUN
cana-5095	122	8	issn	issn	NOUN
cana-5095	122	9	:	:	PUNCT
cana-5095	122	10	1074	1074	NUM
cana-5095	122	11	-	-	PUNCT
cana-5095	122	12	133x	133x	NUM
cana-5095	122	13	vol	vol	NOUN
cana-5095	122	14	32	32	NUM
cana-5095	122	15	no	no	NOUN
cana-5095	122	16	.	.	PUNCT
cana-5095	123	1	icmasd	icmasd	NOUN
cana-5095	123	2	(	(	PUNCT
cana-5095	123	3	2025	2025	NUM
cana-5095	123	4	)	)	PUNCT
cana-5095	123	5	663	663	NUM
cana-5095	123	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5095	123	7	phase	phase	NOUN
cana-5095	123	8	3	3	NUM
cana-5095	123	9	:	:	PUNCT
cana-5095	123	10	scale	scale	NOUN
cana-5095	123	11	evaluation	evaluation	NOUN
cana-5095	123	12	:	:	PUNCT
cana-5095	123	13	unidimensionality	unidimensionality	NOUN
cana-5095	123	14	and	and	CCONJ
cana-5095	123	15	reliability	reliability	NOUN
cana-5095	123	16	:	:	PUNCT
cana-5095	123	17	the	the	DET
cana-5095	123	18	results	result	NOUN
cana-5095	123	19	validated	validate	VERB
cana-5095	123	20	the	the	DET
cana-5095	123	21	constructs	construct	NOUN
cana-5095	123	22	unidimensionality	unidimensionality	NOUN
cana-5095	123	23	,	,	PUNCT
cana-5095	123	24	as	as	SCONJ
cana-5095	123	25	each	each	DET
cana-5095	123	26	assertion	assertion	NOUN
cana-5095	123	27	or	or	CCONJ
cana-5095	123	28	statement	statement	NOUN
cana-5095	123	29	is	be	AUX
cana-5095	123	30	associated	associate	VERB
cana-5095	123	31	with	with	ADP
cana-5095	123	32	a	a	DET
cana-5095	123	33	single	single	ADJ
cana-5095	123	34	fundamental	fundamental	ADJ
cana-5095	123	35	construct	construct	NOUN
cana-5095	123	36	.	.	PUNCT
cana-5095	124	1	the	the	DET
cana-5095	124	2	composite	composite	ADJ
cana-5095	124	3	reliability	reliability	NOUN
cana-5095	124	4	value	value	NOUN
cana-5095	124	5	varies	vary	VERB
cana-5095	124	6	from	from	ADP
cana-5095	124	7	.90	.90	NUM
cana-5095	124	8	to	to	ADP
cana-5095	124	9	.92	.92	NUM
cana-5095	124	10	.	.	PUNCT
cana-5095	125	1	table	table	NOUN
cana-5095	125	2	3	3	NUM
cana-5095	125	3	shows	show	VERB
cana-5095	125	4	that	that	SCONJ
cana-5095	125	5	the	the	DET
cana-5095	125	6	cronbach	cronbach	ADJ
cana-5095	125	7	alpha	alpha	NOUN
cana-5095	125	8	value	value	NOUN
cana-5095	125	9	varies	vary	VERB
cana-5095	125	10	from	from	ADP
cana-5095	125	11	.80	.80	NUM
cana-5095	125	12	to	to	ADP
cana-5095	125	13	.91	.91	NUM
cana-5095	125	14	indicating	indicate	VERB
cana-5095	125	15	that	that	SCONJ
cana-5095	125	16	strong	strong	ADJ
cana-5095	125	17	internal	internal	ADJ
cana-5095	125	18	consistency	consistency	NOUN
cana-5095	125	19	and	and	CCONJ
cana-5095	125	20	reliability	reliability	NOUN
cana-5095	125	21	.	.	PUNCT
cana-5095	126	1	construct	construct	VERB
cana-5095	126	2	and	and	CCONJ
cana-5095	126	3	discriminant	discriminant	ADJ
cana-5095	126	4	validity	validity	NOUN
cana-5095	126	5	:	:	PUNCT
cana-5095	126	6	according	accord	VERB
cana-5095	126	7	to	to	ADP
cana-5095	126	8	hair	hair	NOUN
cana-5095	126	9	et.al	et.al	PROPN
cana-5095	126	10	(	(	PUNCT
cana-5095	126	11	1998	1998	NUM
cana-5095	126	12	)	)	PUNCT
cana-5095	126	13	,	,	PUNCT
cana-5095	126	14	calculating	calculate	VERB
cana-5095	126	15	the	the	DET
cana-5095	126	16	average	average	ADJ
cana-5095	126	17	variance	variance	NOUN
cana-5095	126	18	derived	derive	VERB
cana-5095	126	19	from	from	ADP
cana-5095	126	20	each	each	DET
cana-5095	126	21	factor	factor	NOUN
cana-5095	126	22	of	of	ADP
cana-5095	126	23	the	the	DET
cana-5095	126	24	measurement	measurement	NOUN
cana-5095	126	25	model	model	NOUN
cana-5095	126	26	can	can	AUX
cana-5095	126	27	be	be	AUX
cana-5095	126	28	used	use	VERB
cana-5095	126	29	to	to	PART
cana-5095	126	30	determine	determine	VERB
cana-5095	126	31	the	the	DET
cana-5095	126	32	construct	construct	NOUN
cana-5095	126	33	validity	validity	NOUN
cana-5095	126	34	of	of	ADP
cana-5095	126	35	an	an	DET
cana-5095	126	36	instrument	instrument	NOUN
cana-5095	126	37	.	.	PUNCT
cana-5095	127	1	the	the	DET
cana-5095	127	2	average	average	ADJ
cana-5095	127	3	variance	variance	NOUN
cana-5095	127	4	extraction	extraction	NOUN
cana-5095	127	5	score	score	NOUN
cana-5095	127	6	for	for	ADP
cana-5095	127	7	all	all	DET
cana-5095	127	8	the	the	DET
cana-5095	127	9	factors	factor	NOUN
cana-5095	127	10	in	in	ADP
cana-5095	127	11	this	this	DET
cana-5095	127	12	study	study	NOUN
cana-5095	127	13	that	that	PRON
cana-5095	127	14	measure	measure	VERB
cana-5095	127	15	social	social	ADJ
cana-5095	127	16	communications	communication	NOUN
cana-5095	127	17	on	on	ADP
cana-5095	127	18	applied	apply	VERB
cana-5095	127	19	nonlinear	nonlinear	ADJ
cana-5095	127	20	analysis	analysis	NOUN
cana-5095	127	21	issn	issn	NOUN
cana-5095	127	22	:	:	PUNCT
cana-5095	127	23	1074	1074	NUM
cana-5095	127	24	-	-	PUNCT
cana-5095	127	25	133x	133x	NUM
cana-5095	127	26	vol	vol	NOUN
cana-5095	127	27	32	32	NUM
cana-5095	127	28	no	no	NOUN
cana-5095	127	29	.	.	PUNCT
cana-5095	128	1	icmasd	icmasd	NOUN
cana-5095	128	2	(	(	PUNCT
cana-5095	128	3	2025	2025	NUM
cana-5095	128	4	)	)	PUNCT
cana-5095	128	5	664	664	NUM
cana-5095	128	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5095	128	7	media	media	NOUN
cana-5095	128	8	marketing	marketing	NOUN
cana-5095	128	9	,	,	PUNCT
cana-5095	128	10	consumer	consumer	NOUN
cana-5095	128	11	behaviour	behaviour	NOUN
cana-5095	128	12	and	and	CCONJ
cana-5095	128	13	relationship	relationship	NOUN
cana-5095	128	14	quality	quality	NOUN
cana-5095	128	15	is	be	AUX
cana-5095	128	16	higher	high	ADJ
cana-5095	128	17	than	than	ADP
cana-5095	128	18	.50	.50	NUM
cana-5095	128	19	,	,	PUNCT
cana-5095	128	20	which	which	PRON
cana-5095	128	21	offers	offer	VERB
cana-5095	128	22	adequate	adequate	ADJ
cana-5095	128	23	proof	proof	NOUN
cana-5095	128	24	of	of	ADP
cana-5095	128	25	construct	construct	VERB
cana-5095	128	26	validity	validity	NOUN
cana-5095	128	27	.	.	PUNCT
cana-5095	129	1	fornell	fornell	PROPN
cana-5095	129	2	&	&	CCONJ
cana-5095	129	3	larcker	larcker	PROPN
cana-5095	129	4	1981	1981	NUM
cana-5095	129	5	and	and	CCONJ
cana-5095	129	6	bove	bove	PROPN
cana-5095	129	7	et	et	PROPN
cana-5095	129	8	al	al	PROPN
cana-5095	129	9	.	.	PROPN
cana-5095	129	10	,	,	PUNCT
cana-5095	129	11	2009	2009	NUM
cana-5095	129	12	state	state	NOUN
cana-5095	129	13	that	that	PRON
cana-5095	129	14	discriminant	discriminant	VERB
cana-5095	129	15	validity	validity	NOUN
cana-5095	129	16	of	of	ADP
cana-5095	129	17	a	a	DET
cana-5095	129	18	construct	construct	NOUN
cana-5095	129	19	can	can	AUX
cana-5095	129	20	be	be	AUX
cana-5095	129	21	established	establish	VERB
cana-5095	129	22	by	by	ADP
cana-5095	129	23	comparing	compare	VERB
cana-5095	129	24	maximum	maximum	ADJ
cana-5095	129	25	shared	share	VERB
cana-5095	129	26	variances	variance	NOUN
cana-5095	129	27	msv	msv	X
cana-5095	129	28	which	which	PRON
cana-5095	129	29	is	be	AUX
cana-5095	129	30	basically	basically	ADV
cana-5095	129	31	the	the	DET
cana-5095	129	32	square	square	NOUN
cana-5095	129	33	of	of	ADP
cana-5095	129	34	correlation	correlation	NOUN
cana-5095	129	35	between	between	ADP
cana-5095	129	36	two	two	NUM
cana-5095	129	37	constructs	construct	NOUN
cana-5095	129	38	with	with	ADP
cana-5095	129	39	average	average	ADJ
cana-5095	129	40	variance	variance	NOUN
cana-5095	129	41	extracted	extract	VERB
cana-5095	129	42	ave	ave	NOUN
cana-5095	129	43	of	of	ADP
cana-5095	129	44	each	each	DET
cana-5095	129	45	construct	construct	NOUN
cana-5095	129	46	.	.	PUNCT
cana-5095	130	1	the	the	DET
cana-5095	130	2	values	value	NOUN
cana-5095	130	3	of	of	ADP
cana-5095	130	4	msv	msv	PROPN
cana-5095	130	5	in	in	ADP
cana-5095	130	6	current	current	ADJ
cana-5095	130	7	study	study	NOUN
cana-5095	130	8	was	be	AUX
cana-5095	130	9	found	find	VERB
cana-5095	130	10	less	less	ADJ
cana-5095	130	11	than	than	ADP
cana-5095	130	12	ave	ave	NOUN
cana-5095	130	13	of	of	ADP
cana-5095	130	14	different	different	ADJ
cana-5095	130	15	factors	factor	NOUN
cana-5095	130	16	which	which	PRON
cana-5095	130	17	is	be	AUX
cana-5095	130	18	a	a	DET
cana-5095	130	19	positive	positive	ADJ
cana-5095	130	20	sign	sign	NOUN
cana-5095	130	21	of	of	ADP
cana-5095	130	22	good	good	ADJ
cana-5095	130	23	discriminant	discriminant	ADJ
cana-5095	130	24	validity	validity	NOUN
cana-5095	130	25	table	table	NOUN
cana-5095	130	26	3	3	NUM
cana-5095	130	27	:	:	PUNCT
cana-5095	130	28	factor	factor	NOUN
cana-5095	130	29	loadings	loading	NOUN
cana-5095	130	30	of	of	ADP
cana-5095	130	31	items	item	NOUN
cana-5095	130	32	along	along	ADP
cana-5095	130	33	with	with	ADP
cana-5095	130	34	composite	composite	ADJ
cana-5095	130	35	reliability	reliability	NOUN
cana-5095	130	36	and	and	CCONJ
cana-5095	130	37	average	average	ADJ
cana-5095	130	38	variance	variance	NOUN
cana-5095	130	39	experienced	experience	VERB
cana-5095	130	40	.	.	PUNCT
cana-5095	131	1	latent	latent	PROPN
cana-5095	131	2	domains	domain	NOUN
cana-5095	131	3	factor	factor	NOUN
cana-5095	131	4	loading	loading	NOUN
cana-5095	131	5	composite	composite	ADJ
cana-5095	131	6	reliability	reliability	NOUN
cana-5095	131	7	average	average	ADJ
cana-5095	131	8	variance	variance	NOUN
cana-5095	131	9	extracted	extract	VERB
cana-5095	131	10	social	social	ADJ
cana-5095	131	11	media	medium	NOUN
cana-5095	131	12	marketing	marketing	NOUN
cana-5095	131	13	entertainment	entertainment	NOUN
cana-5095	131	14	interaction	interaction	NOUN
cana-5095	131	15	trendiness	trendiness	NOUN
cana-5095	131	16	.834	.834	NUM
cana-5095	131	17	.816	.816	NUM
cana-5095	131	18	.697	.697	NUM
cana-5095	131	19	.794	.794	NUM
cana-5095	131	20	.732	.732	NUM
cana-5095	131	21	.698	.698	NUM
cana-5095	131	22	.813	.813	NUM
cana-5095	131	23	.91	.91	NUM
cana-5095	131	24	.92	.92	NUM
cana-5095	131	25	.90	.90	NUM
cana-5095	131	26	.62	.62	NUM
cana-5095	131	27	.63	.63	NUM
cana-5095	131	28	.61	.61	NUM
cana-5095	131	29	consumer	consumer	NOUN
cana-5095	131	30	behaviour	behaviour	NOUN
cana-5095	131	31	purchase	purchase	NOUN
cana-5095	131	32	intentions	intention	VERB
cana-5095	131	33	loyalty	loyalty	NOUN
cana-5095	131	34	intentions	intention	NOUN
cana-5095	131	35	.651	.651	NUM
cana-5095	131	36	.797	.797	NUM
cana-5095	131	37	.660	.660	NUM
cana-5095	131	38	.775	.775	NUM
cana-5095	131	39	.654	.654	NUM
cana-5095	131	40	.940	.940	NUM
cana-5095	131	41	.892	.892	NUM
cana-5095	131	42	.90	.90	NUM
cana-5095	131	43	.91	.91	NUM
cana-5095	131	44	.65	.65	NUM
cana-5095	131	45	.63	.63	NUM
cana-5095	131	46	relationship	relationship	NOUN
cana-5095	131	47	quality	quality	PROPN
cana-5095	131	48	trust	trust	NOUN
cana-5095	131	49	.878	.878	NUM
cana-5095	131	50	.793	.793	NUM
cana-5095	131	51	.760	.760	NUM
cana-5095	131	52	.804	.804	NUM
cana-5095	131	53	.814	.814	NUM
cana-5095	131	54	.709	.709	NUM
cana-5095	132	1	.92	.92	NUM
cana-5095	132	2	.62	.62	NUM
cana-5095	132	3	communications	communication	NOUN
cana-5095	132	4	on	on	ADP
cana-5095	132	5	applied	apply	VERB
cana-5095	132	6	nonlinear	nonlinear	ADJ
cana-5095	132	7	analysis	analysis	NOUN
cana-5095	132	8	issn	issn	NOUN
cana-5095	132	9	:	:	PUNCT
cana-5095	132	10	1074	1074	NUM
cana-5095	132	11	-	-	PUNCT
cana-5095	132	12	133x	133x	NUM
cana-5095	132	13	vol	vol	NOUN
cana-5095	132	14	32	32	NUM
cana-5095	132	15	no	no	NOUN
cana-5095	132	16	.	.	PUNCT
cana-5095	133	1	icmasd	icmasd	NOUN
cana-5095	133	2	(	(	PUNCT
cana-5095	133	3	2025	2025	NUM
cana-5095	133	4	)	)	PUNCT
cana-5095	133	5	665	665	NUM
cana-5095	133	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5095	133	7	4	4	NUM
cana-5095	133	8	.	.	NOUN
cana-5095	133	9	results	result	NOUN
cana-5095	133	10	and	and	CCONJ
cana-5095	133	11	discussion	discussion	NOUN
cana-5095	133	12	the	the	DET
cana-5095	133	13	present	present	ADJ
cana-5095	133	14	study	study	NOUN
cana-5095	133	15	employs	employ	VERB
cana-5095	133	16	a	a	DET
cana-5095	133	17	widely	widely	ADV
cana-5095	133	18	recognized	recognize	VERB
cana-5095	133	19	and	and	CCONJ
cana-5095	133	20	highly	highly	ADV
cana-5095	133	21	validated	validate	VERB
cana-5095	133	22	scale	scale	NOUN
cana-5095	133	23	development	development	NOUN
cana-5095	133	24	process	process	NOUN
cana-5095	133	25	,	,	PUNCT
cana-5095	133	26	as	as	SCONJ
cana-5095	133	27	suggested	suggest	VERB
cana-5095	133	28	by	by	ADP
cana-5095	133	29	churchill	churchill	PROPN
cana-5095	133	30	(	(	PUNCT
cana-5095	133	31	1979	1979	NUM
cana-5095	133	32	)	)	PUNCT
cana-5095	133	33	,	,	PUNCT
cana-5095	133	34	hinkin	hinkin	X
cana-5095	133	35	(	(	PUNCT
cana-5095	133	36	1995	1995	NUM
cana-5095	133	37	)	)	PUNCT
cana-5095	133	38	,	,	PUNCT
cana-5095	133	39	and	and	CCONJ
cana-5095	133	40	zaid	zaid	X
cana-5095	133	41	(	(	PUNCT
cana-5095	133	42	2019	2019	NUM
cana-5095	133	43	)	)	PUNCT
cana-5095	133	44	.	.	PUNCT
cana-5095	134	1	this	this	DET
cana-5095	134	2	research	research	NOUN
cana-5095	134	3	developed	develop	VERB
cana-5095	134	4	a	a	DET
cana-5095	134	5	20	20	NUM
cana-5095	134	6	-	-	PUNCT
cana-5095	134	7	item	item	NOUN
cana-5095	134	8	scale	scale	NOUN
cana-5095	134	9	encompassing	encompass	VERB
cana-5095	134	10	six	six	NUM
cana-5095	134	11	factors	factor	NOUN
cana-5095	134	12	to	to	PART
cana-5095	134	13	measure	measure	VERB
cana-5095	134	14	social	social	ADJ
cana-5095	134	15	media	medium	NOUN
cana-5095	134	16	marketing	marketing	NOUN
cana-5095	134	17	,	,	PUNCT
cana-5095	134	18	consumer	consumer	NOUN
cana-5095	134	19	behavior	behavior	NOUN
cana-5095	134	20	,	,	PUNCT
cana-5095	134	21	and	and	CCONJ
cana-5095	134	22	relationship	relationship	NOUN
cana-5095	134	23	quality	quality	NOUN
cana-5095	134	24	,	,	PUNCT
cana-5095	134	25	as	as	SCONJ
cana-5095	134	26	illustrated	illustrate	VERB
cana-5095	134	27	in	in	ADP
cana-5095	134	28	figure	figure	NOUN
cana-5095	134	29	1	1	NUM
cana-5095	134	30	.	.	PUNCT
cana-5095	135	1	the	the	DET
cana-5095	135	2	analysis	analysis	NOUN
cana-5095	135	3	of	of	ADP
cana-5095	135	4	data	datum	NOUN
cana-5095	135	5	across	across	ADP
cana-5095	135	6	various	various	ADJ
cana-5095	135	7	samples	sample	NOUN
cana-5095	135	8	revealed	reveal	VERB
cana-5095	135	9	high	high	ADJ
cana-5095	135	10	internal	internal	ADJ
cana-5095	135	11	consistency	consistency	NOUN
cana-5095	135	12	.	.	PUNCT
cana-5095	136	1	additionally	additionally	ADV
cana-5095	136	2	,	,	PUNCT
cana-5095	136	3	the	the	DET
cana-5095	136	4	instrument	instrument	NOUN
cana-5095	136	5	demonstrated	demonstrate	VERB
cana-5095	136	6	strong	strong	ADJ
cana-5095	136	7	discriminant	discriminant	ADJ
cana-5095	136	8	validity	validity	NOUN
cana-5095	136	9	,	,	PUNCT
cana-5095	136	10	composite	composite	ADJ
cana-5095	136	11	reliability	reliability	NOUN
cana-5095	136	12	,	,	PUNCT
cana-5095	136	13	and	and	CCONJ
cana-5095	136	14	factor	factor	NOUN
cana-5095	136	15	loadings	loading	NOUN
cana-5095	136	16	,	,	PUNCT
cana-5095	136	17	confirming	confirm	VERB
cana-5095	136	18	its	its	PRON
cana-5095	136	19	robustness	robustness	NOUN
cana-5095	136	20	and	and	CCONJ
cana-5095	136	21	reliability	reliability	NOUN
cana-5095	136	22	.	.	PUNCT
cana-5095	137	1	among	among	ADP
cana-5095	137	2	the	the	DET
cana-5095	137	3	three	three	NUM
cana-5095	137	4	dimensions	dimension	NOUN
cana-5095	137	5	of	of	ADP
cana-5095	137	6	social	social	ADJ
cana-5095	137	7	media	medium	NOUN
cana-5095	137	8	marketing	marketing	NOUN
cana-5095	137	9	,	,	PUNCT
cana-5095	137	10	interaction	interaction	NOUN
cana-5095	137	11	emerged	emerge	VERB
cana-5095	137	12	as	as	ADP
cana-5095	137	13	the	the	DET
cana-5095	137	14	most	most	ADV
cana-5095	137	15	significant	significant	ADJ
cana-5095	137	16	factor	factor	NOUN
cana-5095	137	17	,	,	PUNCT
cana-5095	137	18	followed	follow	VERB
cana-5095	137	19	by	by	ADP
cana-5095	137	20	entertainment	entertainment	NOUN
cana-5095	137	21	.	.	PUNCT
cana-5095	138	1	in	in	ADP
cana-5095	138	2	terms	term	NOUN
cana-5095	138	3	of	of	ADP
cana-5095	138	4	consumer	consumer	NOUN
cana-5095	138	5	behavior	behavior	NOUN
cana-5095	138	6	,	,	PUNCT
cana-5095	138	7	loyalty	loyalty	NOUN
cana-5095	138	8	intentions	intention	NOUN
cana-5095	138	9	were	be	AUX
cana-5095	138	10	identified	identify	VERB
cana-5095	138	11	as	as	ADP
cana-5095	138	12	the	the	DET
cana-5095	138	13	most	most	ADV
cana-5095	138	14	critical	critical	ADJ
cana-5095	138	15	factor	factor	NOUN
cana-5095	138	16	,	,	PUNCT
cana-5095	138	17	followed	follow	VERB
cana-5095	138	18	by	by	ADP
cana-5095	138	19	purchase	purchase	NOUN
cana-5095	138	20	intentions	intention	NOUN
cana-5095	138	21	.	.	PUNCT
cana-5095	139	1	both	both	DET
cana-5095	139	2	factors	factor	NOUN
cana-5095	139	3	exhibited	exhibit	VERB
cana-5095	139	4	significant	significant	ADJ
cana-5095	139	5	interrelated	interrelated	ADJ
cana-5095	139	6	correlations	correlation	NOUN
cana-5095	139	7	,	,	PUNCT
cana-5095	139	8	underscoring	underscore	VERB
cana-5095	139	9	their	their	PRON
cana-5095	139	10	importance	importance	NOUN
cana-5095	139	11	.	.	PUNCT
cana-5095	140	1	moreover	moreover	ADV
cana-5095	140	2	,	,	PUNCT
cana-5095	140	3	relationship	relationship	NOUN
cana-5095	140	4	quality	quality	NOUN
cana-5095	140	5	showed	show	VERB
cana-5095	140	6	strong	strong	ADJ
cana-5095	140	7	composite	composite	ADJ
cana-5095	140	8	reliability	reliability	NOUN
cana-5095	140	9	,	,	PUNCT
cana-5095	140	10	emphasizing	emphasize	VERB
cana-5095	140	11	its	its	PRON
cana-5095	140	12	role	role	NOUN
cana-5095	140	13	in	in	ADP
cana-5095	140	14	fostering	foster	VERB
cana-5095	140	15	durable	durable	ADJ
cana-5095	140	16	consumer	consumer	NOUN
cana-5095	140	17	relationships	relationship	NOUN
cana-5095	140	18	.	.	PUNCT
cana-5095	141	1	previous	previous	ADJ
cana-5095	141	2	studies	study	NOUN
cana-5095	141	3	have	have	AUX
cana-5095	141	4	identified	identify	VERB
cana-5095	141	5	similar	similar	ADJ
cana-5095	141	6	variables	variable	NOUN
cana-5095	141	7	in	in	ADP
cana-5095	141	8	the	the	DET
cana-5095	141	9	context	context	NOUN
cana-5095	141	10	of	of	ADP
cana-5095	141	11	e	e	NOUN
cana-5095	141	12	-	-	NOUN
cana-5095	141	13	retailers	retailer	NOUN
cana-5095	141	14	(	(	PUNCT
cana-5095	141	15	chen	chen	PROPN
cana-5095	141	16	&	&	CCONJ
cana-5095	141	17	barnes	barnes	PROPN
cana-5095	141	18	,	,	PUNCT
cana-5095	141	19	2007	2007	NUM
cana-5095	141	20	;	;	PUNCT
cana-5095	141	21	constantinides	constantinide	NOUN
cana-5095	141	22	,	,	PUNCT
cana-5095	141	23	2004	2004	NUM
cana-5095	141	24	;	;	PUNCT
cana-5095	141	25	dennis	dennis	PROPN
cana-5095	141	26	,	,	PUNCT
cana-5095	141	27	merrilees	merrilees	PROPN
cana-5095	141	28	,	,	PUNCT
cana-5095	141	29	&	&	CCONJ
cana-5095	141	30	jayawardhena	jayawardhena	PROPN
cana-5095	141	31	,	,	PUNCT
cana-5095	141	32	2009	2009	NUM
cana-5095	141	33	)	)	PUNCT
cana-5095	141	34	.	.	PUNCT
cana-5095	142	1	these	these	DET
cana-5095	142	2	studies	study	NOUN
cana-5095	142	3	explored	explore	VERB
cana-5095	142	4	consumer	consumer	NOUN
cana-5095	142	5	behavior	behavior	NOUN
cana-5095	142	6	through	through	ADP
cana-5095	142	7	various	various	ADJ
cana-5095	142	8	lenses	lense	NOUN
cana-5095	142	9	,	,	PUNCT
cana-5095	142	10	such	such	ADJ
cana-5095	142	11	as	as	ADP
cana-5095	142	12	web	web	NOUN
cana-5095	142	13	atmosphere	atmosphere	NOUN
cana-5095	142	14	,	,	PUNCT
cana-5095	142	15	e	e	NOUN
cana-5095	142	16	-	-	NOUN
cana-5095	142	17	retailer	retailer	ADJ
cana-5095	142	18	image	image	NOUN
cana-5095	142	19	,	,	PUNCT
cana-5095	142	20	attitude	attitude	NOUN
cana-5095	142	21	,	,	PUNCT
cana-5095	142	22	trust	trust	NOUN
cana-5095	142	23	,	,	PUNCT
cana-5095	142	24	and	and	CCONJ
cana-5095	142	25	cultural	cultural	ADJ
cana-5095	142	26	and	and	CCONJ
cana-5095	142	27	social	social	ADJ
cana-5095	142	28	factors	factor	NOUN
cana-5095	142	29	,	,	PUNCT
cana-5095	142	30	which	which	PRON
cana-5095	142	31	are	be	AUX
cana-5095	142	32	conceptually	conceptually	ADV
cana-5095	142	33	linked	link	VERB
cana-5095	142	34	to	to	ADP
cana-5095	142	35	this	this	DET
cana-5095	142	36	research	research	NOUN
cana-5095	142	37	.	.	PUNCT
cana-5095	143	1	the	the	DET
cana-5095	143	2	current	current	ADJ
cana-5095	143	3	study	study	NOUN
cana-5095	143	4	builds	build	VERB
cana-5095	143	5	upon	upon	SCONJ
cana-5095	143	6	these	these	DET
cana-5095	143	7	insights	insight	NOUN
cana-5095	143	8	by	by	ADP
cana-5095	143	9	examining	examine	VERB
cana-5095	143	10	the	the	DET
cana-5095	143	11	interplay	interplay	NOUN
cana-5095	143	12	between	between	ADP
cana-5095	143	13	social	social	ADJ
cana-5095	143	14	media	medium	NOUN
cana-5095	143	15	marketing	marketing	NOUN
cana-5095	143	16	,	,	PUNCT
cana-5095	143	17	consumer	consumer	NOUN
cana-5095	143	18	behavior	behavior	NOUN
cana-5095	143	19	,	,	PUNCT
cana-5095	143	20	and	and	CCONJ
cana-5095	143	21	relationship	relationship	NOUN
cana-5095	143	22	quality	quality	NOUN
cana-5095	143	23	,	,	PUNCT
cana-5095	143	24	specifically	specifically	ADV
cana-5095	143	25	in	in	ADP
cana-5095	143	26	the	the	DET
cana-5095	143	27	context	context	NOUN
cana-5095	143	28	of	of	ADP
cana-5095	143	29	online	online	ADJ
cana-5095	143	30	fmcg	fmcg	NOUN
cana-5095	143	31	purchases	purchase	NOUN
cana-5095	143	32	.	.	PUNCT
cana-5095	144	1	the	the	DET
cana-5095	144	2	findings	finding	NOUN
cana-5095	144	3	serve	serve	VERB
cana-5095	144	4	as	as	ADP
cana-5095	144	5	a	a	DET
cana-5095	144	6	valuable	valuable	ADJ
cana-5095	144	7	foundation	foundation	NOUN
cana-5095	144	8	for	for	ADP
cana-5095	144	9	fmcg	fmcg	NOUN
cana-5095	144	10	organizations	organization	NOUN
cana-5095	144	11	to	to	PART
cana-5095	144	12	understand	understand	VERB
cana-5095	144	13	the	the	DET
cana-5095	144	14	interrelationships	interrelationship	NOUN
cana-5095	144	15	among	among	ADP
cana-5095	144	16	these	these	DET
cana-5095	144	17	constructs	construct	NOUN
cana-5095	144	18	.	.	PUNCT
cana-5095	145	1	this	this	DET
cana-5095	145	2	knowledge	knowledge	NOUN
cana-5095	145	3	can	can	AUX
cana-5095	145	4	guide	guide	VERB
cana-5095	145	5	businesses	business	NOUN
cana-5095	145	6	in	in	ADP
cana-5095	145	7	developing	develop	VERB
cana-5095	145	8	strategies	strategy	NOUN
cana-5095	145	9	to	to	PART
cana-5095	145	10	enhance	enhance	VERB
cana-5095	145	11	consumer	consumer	NOUN
cana-5095	145	12	engagement	engagement	NOUN
cana-5095	145	13	,	,	PUNCT
cana-5095	145	14	foster	foster	ADJ
cana-5095	145	15	loyalty	loyalty	NOUN
cana-5095	145	16	,	,	PUNCT
cana-5095	145	17	and	and	CCONJ
cana-5095	145	18	build	build	VERB
cana-5095	145	19	trust	trust	NOUN
cana-5095	145	20	-	-	PUNCT
cana-5095	145	21	based	base	VERB
cana-5095	145	22	relationships	relationship	NOUN
cana-5095	145	23	,	,	PUNCT
cana-5095	145	24	thereby	thereby	ADV
cana-5095	145	25	optimizing	optimize	VERB
cana-5095	145	26	their	their	PRON
cana-5095	145	27	online	online	ADJ
cana-5095	145	28	sales	sale	NOUN
cana-5095	145	29	performance	performance	NOUN
cana-5095	145	30	.	.	PUNCT
cana-5095	146	1	5	5	X
cana-5095	146	2	.	.	X
cana-5095	146	3	managerial	managerial	ADJ
cana-5095	146	4	implications	implication	NOUN
cana-5095	146	5	the	the	DET
cana-5095	146	6	current	current	ADJ
cana-5095	146	7	study	study	NOUN
cana-5095	146	8	offers	offer	VERB
cana-5095	146	9	valuable	valuable	ADJ
cana-5095	146	10	insights	insight	NOUN
cana-5095	146	11	for	for	ADP
cana-5095	146	12	managers	manager	NOUN
cana-5095	146	13	and	and	CCONJ
cana-5095	146	14	researchers	researcher	NOUN
cana-5095	146	15	.	.	PUNCT
cana-5095	147	1	at	at	ADP
cana-5095	147	2	the	the	DET
cana-5095	147	3	managerial	managerial	ADJ
cana-5095	147	4	level	level	NOUN
cana-5095	147	5	,	,	PUNCT
cana-5095	147	6	the	the	DET
cana-5095	147	7	validated	validate	VERB
cana-5095	147	8	20	20	NUM
cana-5095	147	9	-	-	PUNCT
cana-5095	147	10	item	item	NOUN
cana-5095	147	11	scale	scale	NOUN
cana-5095	147	12	encompassing	encompass	VERB
cana-5095	147	13	six	six	NUM
cana-5095	147	14	factors	factor	NOUN
cana-5095	147	15	provides	provide	VERB
cana-5095	147	16	a	a	DET
cana-5095	147	17	reliable	reliable	ADJ
cana-5095	147	18	framework	framework	NOUN
cana-5095	147	19	to	to	PART
cana-5095	147	20	assess	assess	VERB
cana-5095	147	21	and	and	CCONJ
cana-5095	147	22	enhance	enhance	VERB
cana-5095	147	23	marketing	marketing	NOUN
cana-5095	147	24	strategies	strategy	NOUN
cana-5095	147	25	.	.	PUNCT
cana-5095	148	1	social	social	ADJ
cana-5095	148	2	media	medium	NOUN
cana-5095	148	3	marketing	marketing	NOUN
cana-5095	148	4	factors	factor	NOUN
cana-5095	148	5	like	like	ADP
cana-5095	148	6	interaction	interaction	NOUN
cana-5095	148	7	and	and	CCONJ
cana-5095	148	8	entertainment	entertainment	NOUN
cana-5095	148	9	play	play	VERB
cana-5095	148	10	pivotal	pivotal	ADJ
cana-5095	148	11	roles	role	NOUN
cana-5095	148	12	,	,	PUNCT
cana-5095	148	13	with	with	ADP
cana-5095	148	14	interaction	interaction	NOUN
cana-5095	148	15	being	be	AUX
cana-5095	148	16	the	the	DET
cana-5095	148	17	most	most	ADV
cana-5095	148	18	influential	influential	ADJ
cana-5095	148	19	.	.	PUNCT
cana-5095	149	1	managers	manager	NOUN
cana-5095	149	2	should	should	AUX
cana-5095	149	3	design	design	VERB
cana-5095	149	4	engaging	engaging	ADJ
cana-5095	149	5	and	and	CCONJ
cana-5095	149	6	interactive	interactive	ADJ
cana-5095	149	7	campaigns	campaign	NOUN
cana-5095	149	8	,	,	PUNCT
cana-5095	149	9	such	such	ADJ
cana-5095	149	10	as	as	ADP
cana-5095	149	11	live	live	ADJ
cana-5095	149	12	sessions	session	NOUN
cana-5095	149	13	and	and	CCONJ
cana-5095	149	14	polls	poll	NOUN
cana-5095	149	15	,	,	PUNCT
cana-5095	149	16	to	to	PART
cana-5095	149	17	boost	boost	VERB
cana-5095	149	18	consumer	consumer	NOUN
cana-5095	149	19	engagement	engagement	NOUN
cana-5095	149	20	.	.	PUNCT
cana-5095	150	1	entertainment	entertainment	NOUN
cana-5095	150	2	-	-	PUNCT
cana-5095	150	3	focused	focus	VERB
cana-5095	150	4	content	content	NOUN
cana-5095	150	5	can	can	AUX
cana-5095	150	6	further	far	ADV
cana-5095	150	7	enhance	enhance	VERB
cana-5095	150	8	brand	brand	NOUN
cana-5095	150	9	recall	recall	NOUN
cana-5095	150	10	and	and	CCONJ
cana-5095	150	11	consumer	consumer	NOUN
cana-5095	150	12	connection	connection	NOUN
cana-5095	150	13	.	.	PUNCT
cana-5095	151	1	loyalty	loyalty	NOUN
cana-5095	151	2	intentions	intention	NOUN
cana-5095	151	3	and	and	CCONJ
cana-5095	151	4	purchase	purchase	NOUN
cana-5095	151	5	intentions	intention	NOUN
cana-5095	151	6	were	be	AUX
cana-5095	151	7	identified	identify	VERB
cana-5095	151	8	as	as	ADP
cana-5095	151	9	critical	critical	ADJ
cana-5095	151	10	consumer	consumer	NOUN
cana-5095	151	11	behaviour	behaviour	NOUN
cana-5095	151	12	factors	factor	NOUN
cana-5095	151	13	.	.	PUNCT
cana-5095	152	1	managers	manager	NOUN
cana-5095	152	2	can	can	AUX
cana-5095	152	3	leverage	leverage	VERB
cana-5095	152	4	loyalty	loyalty	NOUN
cana-5095	152	5	programs	program	NOUN
cana-5095	152	6	and	and	CCONJ
cana-5095	152	7	exclusive	exclusive	ADJ
cana-5095	152	8	offers	offer	NOUN
cana-5095	152	9	to	to	PART
cana-5095	152	10	retain	retain	VERB
cana-5095	152	11	customers	customer	NOUN
cana-5095	152	12	while	while	SCONJ
cana-5095	152	13	simultaneously	simultaneously	ADV
cana-5095	152	14	driving	drive	VERB
cana-5095	152	15	purchase	purchase	NOUN
cana-5095	152	16	decisions	decision	NOUN
cana-5095	152	17	.	.	PUNCT
cana-5095	153	1	relationship	relationship	NOUN
cana-5095	153	2	quality	quality	NOUN
cana-5095	153	3	,	,	PUNCT
cana-5095	153	4	characterized	characterize	VERB
cana-5095	153	5	by	by	ADP
cana-5095	153	6	trust	trust	NOUN
cana-5095	153	7	,	,	PUNCT
cana-5095	153	8	commitment	commitment	NOUN
cana-5095	153	9	,	,	PUNCT
cana-5095	153	10	and	and	CCONJ
cana-5095	153	11	emotional	emotional	ADJ
cana-5095	153	12	connection	connection	NOUN
cana-5095	153	13	,	,	PUNCT
cana-5095	153	14	demonstrated	demonstrate	VERB
cana-5095	153	15	strong	strong	ADJ
cana-5095	153	16	reliability	reliability	NOUN
cana-5095	153	17	,	,	PUNCT
cana-5095	153	18	underscoring	underscore	VERB
cana-5095	153	19	its	its	PRON
cana-5095	153	20	importance	importance	NOUN
cana-5095	153	21	in	in	ADP
cana-5095	153	22	long	long	ADJ
cana-5095	153	23	-	-	PUNCT
cana-5095	153	24	term	term	NOUN
cana-5095	153	25	consumer	consumer	NOUN
cana-5095	153	26	relationships	relationship	NOUN
cana-5095	153	27	.	.	PUNCT
cana-5095	154	1	for	for	ADP
cana-5095	154	2	fmcg	fmcg	NOUN
cana-5095	154	3	organizations	organization	NOUN
cana-5095	154	4	,	,	PUNCT
cana-5095	154	5	these	these	DET
cana-5095	154	6	insights	insight	NOUN
cana-5095	154	7	are	be	AUX
cana-5095	154	8	particularly	particularly	ADV
cana-5095	154	9	beneficial	beneficial	ADJ
cana-5095	154	10	for	for	ADP
cana-5095	154	11	optimizing	optimize	VERB
cana-5095	154	12	online	online	ADJ
cana-5095	154	13	purchase	purchase	NOUN
cana-5095	154	14	strategies	strategy	NOUN
cana-5095	154	15	by	by	ADP
cana-5095	154	16	integrating	integrate	VERB
cana-5095	154	17	social	social	ADJ
cana-5095	154	18	media	medium	NOUN
cana-5095	154	19	marketing	marketing	NOUN
cana-5095	154	20	and	and	CCONJ
cana-5095	154	21	consumer	consumer	NOUN
cana-5095	154	22	behaviour	behaviour	NOUN
cana-5095	154	23	insights	insight	NOUN
cana-5095	154	24	.	.	PUNCT
cana-5095	155	1	from	from	ADP
cana-5095	155	2	a	a	DET
cana-5095	155	3	research	research	NOUN
cana-5095	155	4	perspective	perspective	NOUN
cana-5095	155	5	,	,	PUNCT
cana-5095	155	6	the	the	DET
cana-5095	155	7	study	study	NOUN
cana-5095	155	8	’s	’s	PART
cana-5095	155	9	robust	robust	ADJ
cana-5095	155	10	methodology	methodology	NOUN
cana-5095	155	11	,	,	PUNCT
cana-5095	155	12	based	base	VERB
cana-5095	155	13	on	on	ADP
cana-5095	155	14	established	establish	VERB
cana-5095	155	15	scale	scale	NOUN
cana-5095	155	16	development	development	NOUN
cana-5095	155	17	processes	process	NOUN
cana-5095	155	18	(	(	PUNCT
cana-5095	155	19	churchill	churchill	NOUN
cana-5095	155	20	,	,	PUNCT
cana-5095	155	21	1979	1979	NUM
cana-5095	155	22	;	;	PUNCT
cana-5095	155	23	hinkin	hinkin	X
cana-5095	155	24	,	,	PUNCT
cana-5095	155	25	1995	1995	NUM
cana-5095	155	26	;	;	PUNCT
cana-5095	155	27	zaid	zaid	VERB
cana-5095	155	28	,	,	PUNCT
cana-5095	155	29	2019	2019	NUM
cana-5095	155	30	)	)	PUNCT
cana-5095	155	31	,	,	PUNCT
cana-5095	155	32	offers	offer	VERB
cana-5095	155	33	a	a	DET
cana-5095	155	34	validated	validated	ADJ
cana-5095	155	35	model	model	NOUN
cana-5095	155	36	that	that	SCONJ
cana-5095	155	37	future	future	ADJ
cana-5095	155	38	researchers	researcher	NOUN
cana-5095	155	39	can	can	AUX
cana-5095	155	40	adapt	adapt	VERB
cana-5095	155	41	and	and	CCONJ
cana-5095	155	42	extend	extend	VERB
cana-5095	155	43	.	.	PUNCT
cana-5095	156	1	the	the	DET
cana-5095	156	2	findings	finding	NOUN
cana-5095	156	3	provide	provide	VERB
cana-5095	156	4	a	a	DET
cana-5095	156	5	foundation	foundation	NOUN
cana-5095	156	6	for	for	ADP
cana-5095	156	7	exploring	explore	VERB
cana-5095	156	8	the	the	DET
cana-5095	156	9	interplay	interplay	NOUN
cana-5095	156	10	of	of	ADP
cana-5095	156	11	these	these	DET
cana-5095	156	12	factors	factor	NOUN
cana-5095	156	13	across	across	ADP
cana-5095	156	14	different	different	ADJ
cana-5095	156	15	industries	industry	NOUN
cana-5095	156	16	and	and	CCONJ
cana-5095	156	17	cultural	cultural	ADJ
cana-5095	156	18	contexts	contexts	NOUN
cana-5095	156	19	,	,	PUNCT
cana-5095	156	20	opening	opening	NOUN
cana-5095	156	21	avenues	avenue	NOUN
cana-5095	156	22	for	for	ADP
cana-5095	156	23	comparative	comparative	ADJ
cana-5095	156	24	studies	study	NOUN
cana-5095	156	25	.	.	PUNCT
cana-5095	157	1	communications	communication	NOUN
cana-5095	157	2	on	on	ADP
cana-5095	157	3	applied	apply	VERB
cana-5095	157	4	nonlinear	nonlinear	ADJ
cana-5095	157	5	analysis	analysis	NOUN
cana-5095	157	6	issn	issn	NOUN
cana-5095	157	7	:	:	PUNCT
cana-5095	157	8	1074	1074	NUM
cana-5095	157	9	-	-	PUNCT
cana-5095	157	10	133x	133x	NUM
cana-5095	157	11	vol	vol	NOUN
cana-5095	157	12	32	32	NUM
cana-5095	157	13	no	no	NOUN
cana-5095	157	14	.	.	PUNCT
cana-5095	158	1	icmasd	icmasd	NOUN
cana-5095	158	2	(	(	PUNCT
cana-5095	158	3	2025	2025	NUM
cana-5095	158	4	)	)	PUNCT
cana-5095	158	5	666	666	NUM
cana-5095	158	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5095	158	7	in	in	ADP
cana-5095	158	8	summary	summary	NOUN
cana-5095	158	9	,	,	PUNCT
cana-5095	158	10	this	this	DET
cana-5095	158	11	research	research	NOUN
cana-5095	158	12	equips	equip	VERB
cana-5095	158	13	managers	manager	NOUN
cana-5095	158	14	and	and	CCONJ
cana-5095	158	15	researchers	researcher	NOUN
cana-5095	158	16	with	with	ADP
cana-5095	158	17	actionable	actionable	ADJ
cana-5095	158	18	strategies	strategy	NOUN
cana-5095	158	19	and	and	CCONJ
cana-5095	158	20	a	a	DET
cana-5095	158	21	validated	validate	VERB
cana-5095	158	22	framework	framework	NOUN
cana-5095	158	23	to	to	PART
cana-5095	158	24	explore	explore	VERB
cana-5095	158	25	and	and	CCONJ
cana-5095	158	26	enhance	enhance	VERB
cana-5095	158	27	the	the	DET
cana-5095	158	28	interrelationships	interrelationship	NOUN
cana-5095	158	29	between	between	ADP
cana-5095	158	30	social	social	ADJ
cana-5095	158	31	media	medium	NOUN
cana-5095	158	32	marketing	marketing	NOUN
cana-5095	158	33	,	,	PUNCT
cana-5095	158	34	consumer	consumer	NOUN
cana-5095	158	35	behaviour	behaviour	NOUN
cana-5095	158	36	,	,	PUNCT
cana-5095	158	37	and	and	CCONJ
cana-5095	158	38	relationship	relationship	NOUN
cana-5095	158	39	quality	quality	NOUN
cana-5095	158	40	,	,	PUNCT
cana-5095	158	41	driving	drive	VERB
cana-5095	158	42	both	both	PRON
cana-5095	158	43	practical	practical	ADJ
cana-5095	158	44	applications	application	NOUN
cana-5095	158	45	and	and	CCONJ
cana-5095	158	46	academic	academic	ADJ
cana-5095	158	47	advancements	advancement	NOUN
cana-5095	158	48	.	.	PUNCT
cana-5095	159	1	6	6	NUM
cana-5095	159	2	.	.	X
cana-5095	159	3	limitations	limitation	NOUN
cana-5095	159	4	&	&	CCONJ
cana-5095	159	5	scope	scope	NOUN
cana-5095	159	6	for	for	ADP
cana-5095	159	7	future	future	ADJ
cana-5095	159	8	research	research	NOUN
cana-5095	159	9	the	the	DET
cana-5095	159	10	current	current	ADJ
cana-5095	159	11	study	study	NOUN
cana-5095	159	12	is	be	AUX
cana-5095	159	13	limited	limit	VERB
cana-5095	159	14	to	to	ADP
cana-5095	159	15	ut	ut	PROPN
cana-5095	159	16	of	of	ADP
cana-5095	159	17	jammu	jammu	PROPN
cana-5095	159	18	and	and	CCONJ
cana-5095	159	19	kashmir	kashmir	PROPN
cana-5095	159	20	,	,	PUNCT
cana-5095	159	21	this	this	DET
cana-5095	159	22	study	study	NOUN
cana-5095	159	23	focuses	focus	VERB
cana-5095	159	24	on	on	ADP
cana-5095	159	25	social	social	ADJ
cana-5095	159	26	media	medium	NOUN
cana-5095	159	27	marketing	marketing	NOUN
cana-5095	159	28	,	,	PUNCT
cana-5095	159	29	consumer	consumer	NOUN
cana-5095	159	30	behaviour	behaviour	NOUN
cana-5095	159	31	,	,	PUNCT
cana-5095	159	32	and	and	CCONJ
cana-5095	159	33	relationship	relationship	NOUN
cana-5095	159	34	quality	quality	NOUN
cana-5095	159	35	in	in	ADP
cana-5095	159	36	the	the	DET
cana-5095	159	37	context	context	NOUN
cana-5095	159	38	of	of	ADP
cana-5095	159	39	fmcg	fmcg	PROPN
cana-5095	159	40	online	online	ADJ
cana-5095	159	41	purchases	purchase	NOUN
cana-5095	159	42	,	,	PUNCT
cana-5095	159	43	which	which	PRON
cana-5095	159	44	may	may	AUX
cana-5095	159	45	limit	limit	VERB
cana-5095	159	46	its	its	PRON
cana-5095	159	47	generalizability	generalizability	NOUN
cana-5095	159	48	to	to	ADP
cana-5095	159	49	other	other	ADJ
cana-5095	159	50	places	place	NOUN
cana-5095	159	51	&	&	CCONJ
cana-5095	159	52	industries	industry	NOUN
cana-5095	159	53	.	.	PUNCT
cana-5095	160	1	the	the	DET
cana-5095	160	2	data	datum	NOUN
cana-5095	160	3	was	be	AUX
cana-5095	160	4	collected	collect	VERB
cana-5095	160	5	from	from	ADP
cana-5095	160	6	specific	specific	ADJ
cana-5095	160	7	samples	sample	NOUN
cana-5095	160	8	,	,	PUNCT
cana-5095	160	9	potentially	potentially	ADV
cana-5095	160	10	introducing	introduce	VERB
cana-5095	160	11	demographic	demographic	ADJ
cana-5095	160	12	biases	bias	NOUN
cana-5095	160	13	.	.	PUNCT
cana-5095	161	1	future	future	ADJ
cana-5095	161	2	research	research	NOUN
cana-5095	161	3	could	could	AUX
cana-5095	161	4	expand	expand	VERB
cana-5095	161	5	the	the	DET
cana-5095	161	6	study	study	NOUN
cana-5095	161	7	to	to	ADP
cana-5095	161	8	diverse	diverse	ADJ
cana-5095	161	9	industries	industry	NOUN
cana-5095	161	10	and	and	CCONJ
cana-5095	161	11	cultural	cultural	ADJ
cana-5095	161	12	contexts	context	NOUN
cana-5095	161	13	for	for	ADP
cana-5095	161	14	broader	broad	ADJ
cana-5095	161	15	applicability	applicability	NOUN
cana-5095	161	16	.	.	PUNCT
cana-5095	162	1	additionally	additionally	ADV
cana-5095	162	2	,	,	PUNCT
cana-5095	162	3	longitudinal	longitudinal	ADJ
cana-5095	162	4	studies	study	NOUN
cana-5095	162	5	can	can	AUX
cana-5095	162	6	explore	explore	VERB
cana-5095	162	7	the	the	DET
cana-5095	162	8	dynamic	dynamic	ADJ
cana-5095	162	9	evolution	evolution	NOUN
cana-5095	162	10	of	of	ADP
cana-5095	162	11	these	these	DET
cana-5095	162	12	constructs	construct	NOUN
cana-5095	162	13	over	over	ADP
cana-5095	162	14	time	time	NOUN
cana-5095	162	15	.	.	PUNCT
cana-5095	163	1	incorporating	incorporate	VERB
cana-5095	163	2	emerging	emerge	VERB
cana-5095	163	3	technologies	technology	NOUN
cana-5095	163	4	like	like	ADP
cana-5095	163	5	aidriven	aidriven	ADJ
cana-5095	163	6	marketing	marketing	NOUN
cana-5095	163	7	or	or	CCONJ
cana-5095	163	8	analyzing	analyze	VERB
cana-5095	163	9	the	the	DET
cana-5095	163	10	impact	impact	NOUN
cana-5095	163	11	of	of	ADP
cana-5095	163	12	newer	new	ADJ
cana-5095	163	13	social	social	ADJ
cana-5095	163	14	media	medium	NOUN
cana-5095	163	15	platforms	platform	NOUN
cana-5095	163	16	can	can	AUX
cana-5095	163	17	further	far	ADV
cana-5095	163	18	enrich	enrich	VERB
cana-5095	163	19	understanding	understanding	NOUN
cana-5095	163	20	and	and	CCONJ
cana-5095	163	21	provide	provide	VERB
cana-5095	163	22	deeper	deep	ADJ
cana-5095	163	23	insights	insight	NOUN
cana-5095	163	24	into	into	ADP
cana-5095	163	25	consumer	consumer	NOUN
cana-5095	163	26	behaviour	behaviour	NOUN
cana-5095	163	27	and	and	CCONJ
cana-5095	163	28	relationship	relationship	NOUN
cana-5095	163	29	quality	quality	NOUN
cana-5095	163	30	.	.	PUNCT
cana-5095	164	1	references	reference	NOUN
cana-5095	164	2	:	:	PUNCT
cana-5095	165	1	[	[	X
cana-5095	165	2	1	1	NUM
cana-5095	165	3	]	]	X
cana-5095	165	4	anderson	anderson	PROPN
cana-5095	165	5	,	,	PUNCT
cana-5095	165	6	j.c	j.c	PROPN
cana-5095	165	7	.	.	PROPN
cana-5095	165	8	&	&	CCONJ
cana-5095	165	9	gerbing	gerbing	PROPN
cana-5095	165	10	,	,	PUNCT
cana-5095	165	11	d.w	d.w	PROPN
cana-5095	165	12	.	.	PUNCT
cana-5095	166	1	(	(	PUNCT
cana-5095	166	2	1982).some	1982).some	NUM
cana-5095	166	3	methods	method	NOUN
cana-5095	166	4	for	for	ADP
cana-5095	166	5	respecifying	respecifye	VERB
cana-5095	166	6	measurement	measurement	NOUN
cana-5095	166	7	modelstoobtainunidimensionalconstructmeasurement.journalofmarketingresearch,19(4),453461	modelstoobtainunidimensionalconstructmeasurement.journalofmarketingresearch,19(4),453461	NOUN
cana-5095	166	8	.	.	PUNCT
cana-5095	167	1	[	[	X
cana-5095	167	2	2	2	NUM
cana-5095	167	3	]	]	PUNCT
cana-5095	167	4	bagozzi	bagozzi	NOUN
cana-5095	167	5	,	,	PUNCT
cana-5095	167	6	r.	r.	PROPN
cana-5095	167	7	p.	p.	PROPN
cana-5095	167	8	,	,	PUNCT
cana-5095	167	9	youjae	youjae	PROPN
cana-5095	167	10	,	,	PUNCT
cana-5095	167	11	y.	y.	PROPN
cana-5095	167	12	&	&	CCONJ
cana-5095	167	13	lyne	lyne	PROPN
cana-5095	167	14	,	,	PUNCT
cana-5095	167	15	w.	w.	PROPN
cana-5095	167	16	p.	p.	PROPN
cana-5095	167	17	(	(	PUNCT
cana-5095	167	18	1991	1991	NUM
cana-5095	167	19	)	)	PUNCT
cana-5095	167	20	.	.	PUNCT
cana-5095	168	1	assessing	assess	VERB
cana-5095	168	2	construct	construct	VERB
cana-5095	168	3	validity	validity	NOUN
cana-5095	168	4	inorganizational	inorganizational	ADJ
cana-5095	168	5	research	research	NOUN
cana-5095	168	6	.	.	PUNCT
cana-5095	169	1	administrative	administrative	ADJ
cana-5095	169	2	sciencequarterly,36(3),421	sciencequarterly,36(3),421	PROPN
cana-5095	169	3	-	-	PUNCT
cana-5095	169	4	458	458	NUM
cana-5095	169	5	.	.	PUNCT
cana-5095	170	1	[	[	X
cana-5095	170	2	3	3	NUM
cana-5095	170	3	]	]	X
cana-5095	170	4	bhat	bhat	PROPN
cana-5095	170	5	,	,	PUNCT
cana-5095	170	6	s.a.&bashir	s.a.&bashir	PROPN
cana-5095	170	7	,	,	PUNCT
cana-5095	170	8	m.(2017).measuringictorientation	m.(2017).measuringictorientation	NOUN
cana-5095	170	9	:	:	PUNCT
cana-5095	170	10	scaledevelopment&validation.education	scaledevelopment&validation.education	PROPN
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cana-5095	170	15	-	-	PUNCT
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cana-5095	170	17	-	-	PUNCT
cana-5095	170	18	9656	9656	NUM
cana-5095	170	19	-	-	SYM
cana-5095	170	20	4	4	NUM
cana-5095	171	1	[	[	SYM
cana-5095	171	2	4	4	NUM
cana-5095	171	3	]	]	X
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cana-5095	171	5	,	,	PUNCT
cana-5095	171	6	k.	k.	PROPN
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cana-5095	171	10	)	)	PUNCT
cana-5095	171	11	.	.	PUNCT
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cana-5095	172	2	equations	equation	NOUN
cana-5095	172	3	with	with	ADP
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cana-5095	172	6	.	.	PUNCT
cana-5095	173	1	new	new	PROPN
cana-5095	173	2	york	york	PROPN
cana-5095	173	3	:	:	PUNCT
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cana-5095	173	5	.	.	PUNCT
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cana-5095	174	2	5	5	NUM
cana-5095	174	3	]	]	PUNCT
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cana-5095	174	5	,	,	PUNCT
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cana-5095	174	7	l.	l.	PROPN
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cana-5095	174	12	j.	j.	PROPN
cana-5095	174	13	,	,	PUNCT
cana-5095	174	14	beatty	beatty	PROPN
cana-5095	174	15	,	,	PUNCT
cana-5095	174	16	s.	s.	PROPN
cana-5095	174	17	e.	e.	PROPN
cana-5095	174	18	,	,	PUNCT
cana-5095	174	19	&	&	CCONJ
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cana-5095	174	22	e.	e.	PROPN
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cana-5095	174	25	)	)	PUNCT
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cana-5095	174	37	.	.	PUNCT
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cana-5095	175	3	]	]	X
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cana-5095	175	5	,	,	PUNCT
cana-5095	175	6	s.r	s.r	PROPN
cana-5095	175	7	.	.	PROPN
cana-5095	175	8	,	,	PUNCT
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cana-5095	175	10	,	,	PUNCT
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cana-5095	176	3	’s	’s	PART
cana-5095	176	4	key	key	ADJ
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cana-5095	176	12	reactions	reaction	NOUN
cana-5095	176	13	.	.	PUNCT
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cana-5095	177	2	studies	study	NOUN
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cana-5095	177	6	)	)	PUNCT
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cana-5095	177	9	-	-	SYM
cana-5095	177	10	57	57	NUM
cana-5095	177	11	.	.	PUNCT
cana-5095	178	1	[	[	X
cana-5095	178	2	7	7	NUM
cana-5095	178	3	]	]	X
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cana-5095	178	5	,	,	PUNCT
cana-5095	178	6	l.	l.	PROPN
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cana-5095	178	14	)	)	PUNCT
cana-5095	178	15	.	.	PUNCT
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cana-5095	179	2	of	of	ADP
cana-5095	179	3	social	social	ADJ
cana-5095	179	4	media	medium	NOUN
cana-5095	179	5	for	for	ADP
cana-5095	179	6	corporate	corporate	ADJ
cana-5095	179	7	communications	communication	NOUN
cana-5095	179	8	by	by	ADP
cana-5095	179	9	research	research	NOUN
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cana-5095	179	11	organisations	organisation	NOUN
cana-5095	179	12	in	in	ADP
cana-5095	179	13	the	the	DET
cana-5095	179	14	uk	uk	PROPN
cana-5095	179	15	.	.	PROPN
cana-5095	179	16	public	public	ADJ
cana-5095	179	17	relations	relation	NOUN
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cana-5095	179	21	)	)	PUNCT
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cana-5095	179	26	.	.	PUNCT
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cana-5095	180	2	8	8	NUM
cana-5095	180	3	]	]	X
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cana-5095	180	5	,	,	PUNCT
cana-5095	180	6	g.	g.	PROPN
cana-5095	180	7	a.	a.	PROPN
cana-5095	180	8	jr	jr	PROPN
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cana-5095	180	11	)	)	PUNCT
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cana-5095	181	4	developing	develop	VERB
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cana-5095	181	10	-	-	PUNCT
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cana-5095	182	3	]	]	PUNCT
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cana-5095	182	5	,	,	PUNCT
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cana-5095	182	11	.	.	PROPN
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cana-5095	182	20	-	-	PUNCT
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cana-5095	183	10	.	.	PUNCT
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cana-5095	184	3	]	]	SYM
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cana-5095	186	8	media	medium	NOUN
cana-5095	186	9	.	.	PUNCT
cana-5095	187	1	the	the	DET
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cana-5095	187	5	accounting	accounting	NOUN
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cana-5095	188	8	&	&	CCONJ
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cana-5095	188	10	,	,	PUNCT
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cana-5095	188	15	.	.	PUNCT
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cana-5095	189	8	city	city	NOUN
cana-5095	189	9	marketing	marketing	NOUN
cana-5095	189	10	in	in	ADP
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cana-5095	189	12	.	.	PUNCT
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cana-5095	190	2	-	-	SYM
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cana-5095	191	3	]	]	PUNCT
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cana-5095	191	5	,	,	PUNCT
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cana-5095	191	11	&	&	CCONJ
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cana-5095	191	14	r.	r.	PROPN
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cana-5095	192	9	implementation	implementation	NOUN
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cana-5095	192	12	management	management	NOUN
cana-5095	192	13	.	.	PUNCT
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cana-5095	194	1	8	8	NUM
cana-5095	194	2	.	.	X
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