id	sid	tid	token	lemma	pos
cana-5098	1	1	communications	communication	NOUN
cana-5098	1	2	on	on	ADP
cana-5098	1	3	applied	apply	VERB
cana-5098	1	4	nonlinear	nonlinear	ADJ
cana-5098	1	5	analysis	analysis	NOUN
cana-5098	1	6	issn	issn	NOUN
cana-5098	1	7	:	:	PUNCT
cana-5098	1	8	1074	1074	NUM
cana-5098	1	9	-	-	PUNCT
cana-5098	1	10	133x	133x	NUM
cana-5098	1	11	vol	vol	NOUN
cana-5098	1	12	32	32	NUM
cana-5098	1	13	no	no	NOUN
cana-5098	1	14	.	.	PUNCT
cana-5098	2	1	icmasd	icmasd	NOUN
cana-5098	2	2	(	(	PUNCT
cana-5098	2	3	2025	2025	NUM
cana-5098	2	4	)	)	PUNCT
cana-5098	2	5	685	685	NUM
cana-5098	2	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5098	2	7	to	to	PART
cana-5098	2	8	study	study	VERB
cana-5098	2	9	the	the	DET
cana-5098	2	10	impact	impact	NOUN
cana-5098	2	11	of	of	ADP
cana-5098	2	12	online	online	ADJ
cana-5098	2	13	and	and	CCONJ
cana-5098	2	14	offline	offline	ADJ
cana-5098	2	15	advertisement	advertisement	NOUN
cana-5098	2	16	on	on	ADP
cana-5098	2	17	brand	brand	NOUN
cana-5098	2	18	loyalty	loyalty	NOUN
cana-5098	2	19	of	of	ADP
cana-5098	2	20	h.	h.	PROPN
cana-5098	2	21	p.	p.	PROPN
cana-5098	2	22	milkfed	milkfe	VERB
cana-5098	2	23	niharika	niharika	PROPN
cana-5098	2	24	agnihotri1	agnihotri1	PROPN
cana-5098	2	25	,	,	PUNCT
cana-5098	2	26	ramandeep	ramandeep	ADJ
cana-5098	2	27	gautam1	gautam1	PROPN
cana-5098	3	1	1department	1department	NUM
cana-5098	3	2	of	of	ADP
cana-5098	3	3	management	management	NOUN
cana-5098	3	4	studies	study	NOUN
cana-5098	3	5	,	,	PUNCT
cana-5098	3	6	ct	ct	PROPN
cana-5098	3	7	university	university	PROPN
cana-5098	3	8	,	,	PUNCT
cana-5098	3	9	ludhiana	ludhiana	PROPN
cana-5098	3	10	,	,	PUNCT
cana-5098	3	11	india	india	PROPN
cana-5098	3	12	article	article	PROPN
cana-5098	3	13	history	history	NOUN
cana-5098	3	14	:	:	PUNCT
cana-5098	3	15	received	receive	VERB
cana-5098	3	16	:	:	PUNCT
cana-5098	3	17	12	12	NUM
cana-5098	3	18	-	-	SYM
cana-5098	3	19	12	12	NUM
cana-5098	3	20	-	-	PUNCT
cana-5098	3	21	2024	2024	NUM
cana-5098	3	22	revised	revise	VERB
cana-5098	3	23	:	:	PUNCT
cana-5098	3	24	25	25	NUM
cana-5098	3	25	-	-	PUNCT
cana-5098	3	26	01	01	NUM
cana-5098	3	27	-	-	PUNCT
cana-5098	3	28	2025	2025	NUM
cana-5098	3	29	accepted	accept	VERB
cana-5098	3	30	:	:	PUNCT
cana-5098	3	31	05	05	NUM
cana-5098	3	32	-	-	PUNCT
cana-5098	3	33	02	02	NUM
cana-5098	3	34	-	-	PUNCT
cana-5098	3	35	2025	2025	NUM
cana-5098	3	36	abstract	abstract	NOUN
cana-5098	3	37	:	:	PUNCT
cana-5098	3	38	the	the	DET
cana-5098	3	39	himachal	himachal	PROPN
cana-5098	3	40	pradesh	pradesh	PROPN
cana-5098	3	41	milk	milk	PROPN
cana-5098	3	42	federation	federation	PROPN
cana-5098	3	43	(	(	PUNCT
cana-5098	3	44	h.p	h.p	PROPN
cana-5098	3	45	.	.	PROPN
cana-5098	3	46	milkfed	milkfed	PROPN
cana-5098	3	47	)	)	PUNCT
cana-5098	3	48	has	have	AUX
cana-5098	3	49	established	establish	VERB
cana-5098	3	50	itself	itself	PRON
cana-5098	3	51	as	as	ADP
cana-5098	3	52	a	a	DET
cana-5098	3	53	prominent	prominent	ADJ
cana-5098	3	54	dairy	dairy	NOUN
cana-5098	3	55	brand	brand	NOUN
cana-5098	3	56	in	in	ADP
cana-5098	3	57	himachal	himachal	PROPN
cana-5098	3	58	pradesh	pradesh	PROPN
cana-5098	3	59	,	,	PUNCT
cana-5098	3	60	known	know	VERB
cana-5098	3	61	for	for	ADP
cana-5098	3	62	its	its	PRON
cana-5098	3	63	quality	quality	NOUN
cana-5098	3	64	products	product	NOUN
cana-5098	3	65	and	and	CCONJ
cana-5098	3	66	community	community	NOUN
cana-5098	3	67	-	-	PUNCT
cana-5098	3	68	focused	focus	VERB
cana-5098	3	69	initiatives	initiative	NOUN
cana-5098	3	70	.	.	PUNCT
cana-5098	4	1	this	this	DET
cana-5098	4	2	research	research	NOUN
cana-5098	4	3	investigates	investigate	VERB
cana-5098	4	4	the	the	DET
cana-5098	4	5	influence	influence	NOUN
cana-5098	4	6	of	of	ADP
cana-5098	4	7	online	online	ADJ
cana-5098	4	8	and	and	CCONJ
cana-5098	4	9	offline	offline	ADJ
cana-5098	4	10	advertisements	advertisement	NOUN
cana-5098	4	11	on	on	ADP
cana-5098	4	12	the	the	DET
cana-5098	4	13	brand	brand	NOUN
cana-5098	4	14	loyalty	loyalty	NOUN
cana-5098	4	15	of	of	ADP
cana-5098	4	16	h.p	h.p	PROPN
cana-5098	4	17	.	.	PROPN
cana-5098	4	18	milkfed	milkfed	PROPN
cana-5098	4	19	.	.	PUNCT
cana-5098	5	1	through	through	ADP
cana-5098	5	2	a	a	DET
cana-5098	5	3	mixed	mixed	ADJ
cana-5098	5	4	-	-	PUNCT
cana-5098	5	5	methods	method	NOUN
cana-5098	5	6	approach	approach	NOUN
cana-5098	5	7	,	,	PUNCT
cana-5098	5	8	including	include	VERB
cana-5098	5	9	surveys	survey	NOUN
cana-5098	5	10	,	,	PUNCT
cana-5098	5	11	interviews	interview	NOUN
cana-5098	5	12	,	,	PUNCT
cana-5098	5	13	and	and	CCONJ
cana-5098	5	14	secondary	secondary	ADJ
cana-5098	5	15	data	datum	NOUN
cana-5098	5	16	analysis	analysis	NOUN
cana-5098	5	17	,	,	PUNCT
cana-5098	5	18	the	the	DET
cana-5098	5	19	study	study	NOUN
cana-5098	5	20	evaluates	evaluate	VERB
cana-5098	5	21	consumer	consumer	NOUN
cana-5098	5	22	perceptions	perception	NOUN
cana-5098	5	23	and	and	CCONJ
cana-5098	5	24	the	the	DET
cana-5098	5	25	effectiveness	effectiveness	NOUN
cana-5098	5	26	of	of	ADP
cana-5098	5	27	advertising	advertising	NOUN
cana-5098	5	28	mediums	medium	NOUN
cana-5098	5	29	.	.	PUNCT
cana-5098	6	1	the	the	DET
cana-5098	6	2	findings	finding	NOUN
cana-5098	6	3	highlight	highlight	VERB
cana-5098	6	4	the	the	DET
cana-5098	6	5	significance	significance	NOUN
cana-5098	6	6	of	of	ADP
cana-5098	6	7	integrating	integrate	VERB
cana-5098	6	8	traditional	traditional	ADJ
cana-5098	6	9	and	and	CCONJ
cana-5098	6	10	digital	digital	ADJ
cana-5098	6	11	marketing	marketing	NOUN
cana-5098	6	12	strategies	strategy	NOUN
cana-5098	6	13	to	to	PART
cana-5098	6	14	foster	foster	VERB
cana-5098	6	15	strong	strong	ADJ
cana-5098	6	16	brand	brand	NOUN
cana-5098	6	17	loyalty	loyalty	NOUN
cana-5098	6	18	.	.	PUNCT
cana-5098	7	1	the	the	DET
cana-5098	7	2	study	study	NOUN
cana-5098	7	3	also	also	ADV
cana-5098	7	4	discusses	discuss	VERB
cana-5098	7	5	potential	potential	ADJ
cana-5098	7	6	improvements	improvement	NOUN
cana-5098	7	7	to	to	PART
cana-5098	7	8	optimize	optimize	VERB
cana-5098	7	9	the	the	DET
cana-5098	7	10	use	use	NOUN
cana-5098	7	11	of	of	ADP
cana-5098	7	12	both	both	DET
cana-5098	7	13	mediums	medium	NOUN
cana-5098	7	14	in	in	ADP
cana-5098	7	15	building	build	VERB
cana-5098	7	16	a	a	DET
cana-5098	7	17	sustainable	sustainable	ADJ
cana-5098	7	18	consumer	consumer	NOUN
cana-5098	7	19	base	base	NOUN
cana-5098	7	20	.	.	PUNCT
cana-5098	8	1	keywords	keyword	NOUN
cana-5098	8	2	:	:	PUNCT
cana-5098	8	3	brand	brand	NOUN
cana-5098	8	4	loyalty	loyalty	NOUN
cana-5098	8	5	,	,	PUNCT
cana-5098	8	6	online	online	ADJ
cana-5098	8	7	and	and	CCONJ
cana-5098	8	8	offline	offline	ADJ
cana-5098	8	9	advertisement	advertisement	NOUN
cana-5098	8	10	,	,	PUNCT
cana-5098	8	11	consumer	consumer	NOUN
cana-5098	8	12	behavior	behavior	NOUN
cana-5098	8	13	,	,	PUNCT
cana-5098	8	14	digital	digital	ADJ
cana-5098	8	15	marketing	marketing	NOUN
cana-5098	8	16	,	,	PUNCT
cana-5098	8	17	marketing	marketing	NOUN
cana-5098	8	18	,	,	PUNCT
cana-5098	8	19	h.p	h.p	PROPN
cana-5098	8	20	.	.	PROPN
cana-5098	8	21	milkfed	milkfed	PROPN
cana-5098	8	22	introduction	introduction	NOUN
cana-5098	8	23	:	:	PUNCT
cana-5098	8	24	brand	brand	NOUN
cana-5098	8	25	loyalty	loyalty	NOUN
cana-5098	8	26	plays	play	VERB
cana-5098	8	27	a	a	DET
cana-5098	8	28	crucial	crucial	ADJ
cana-5098	8	29	role	role	NOUN
cana-5098	8	30	in	in	ADP
cana-5098	8	31	achieving	achieve	VERB
cana-5098	8	32	long	long	ADJ
cana-5098	8	33	-	-	PUNCT
cana-5098	8	34	term	term	NOUN
cana-5098	8	35	success	success	NOUN
cana-5098	8	36	in	in	ADP
cana-5098	8	37	competitive	competitive	ADJ
cana-5098	8	38	markets	market	NOUN
cana-5098	8	39	,	,	PUNCT
cana-5098	8	40	particularly	particularly	ADV
cana-5098	8	41	in	in	ADP
cana-5098	8	42	the	the	DET
cana-5098	8	43	dairy	dairy	NOUN
cana-5098	8	44	industry	industry	NOUN
cana-5098	8	45	.	.	PUNCT
cana-5098	9	1	it	it	PRON
cana-5098	9	2	reflects	reflect	VERB
cana-5098	9	3	a	a	DET
cana-5098	9	4	customer	customer	NOUN
cana-5098	9	5	's	's	PART
cana-5098	9	6	tendency	tendency	NOUN
cana-5098	9	7	to	to	PART
cana-5098	9	8	continue	continue	VERB
cana-5098	9	9	purchasing	purchase	VERB
cana-5098	9	10	from	from	ADP
cana-5098	9	11	a	a	DET
cana-5098	9	12	specific	specific	ADJ
cana-5098	9	13	brand	brand	NOUN
cana-5098	9	14	,	,	PUNCT
cana-5098	9	15	even	even	ADV
cana-5098	9	16	when	when	SCONJ
cana-5098	9	17	alternatives	alternative	NOUN
cana-5098	9	18	are	be	AUX
cana-5098	9	19	available	available	ADJ
cana-5098	9	20	.	.	PUNCT
cana-5098	10	1	several	several	ADJ
cana-5098	10	2	factors	factor	NOUN
cana-5098	10	3	,	,	PUNCT
cana-5098	10	4	including	include	VERB
cana-5098	10	5	product	product	NOUN
cana-5098	10	6	quality	quality	NOUN
cana-5098	10	7	,	,	PUNCT
cana-5098	10	8	pricing	pricing	NOUN
cana-5098	10	9	,	,	PUNCT
cana-5098	10	10	and	and	CCONJ
cana-5098	10	11	effective	effective	ADJ
cana-5098	10	12	communication	communication	NOUN
cana-5098	10	13	strategies	strategy	NOUN
cana-5098	10	14	,	,	PUNCT
cana-5098	10	15	contribute	contribute	VERB
cana-5098	10	16	to	to	ADP
cana-5098	10	17	this	this	DET
cana-5098	10	18	loyalty	loyalty	NOUN
cana-5098	10	19	.	.	PUNCT
cana-5098	11	1	among	among	ADP
cana-5098	11	2	these	these	PRON
cana-5098	11	3	,	,	PUNCT
cana-5098	11	4	advertising	advertising	NOUN
cana-5098	11	5	is	be	AUX
cana-5098	11	6	vital	vital	ADJ
cana-5098	11	7	for	for	ADP
cana-5098	11	8	shaping	shape	VERB
cana-5098	11	9	customer	customer	NOUN
cana-5098	11	10	perceptions	perception	NOUN
cana-5098	11	11	and	and	CCONJ
cana-5098	11	12	fostering	foster	VERB
cana-5098	11	13	lasting	last	VERB
cana-5098	11	14	relationships	relationship	NOUN
cana-5098	11	15	between	between	ADP
cana-5098	11	16	brands	brand	NOUN
cana-5098	11	17	and	and	CCONJ
cana-5098	11	18	their	their	PRON
cana-5098	11	19	audiences	audience	NOUN
cana-5098	11	20	.	.	PUNCT
cana-5098	12	1	in	in	ADP
cana-5098	12	2	the	the	DET
cana-5098	12	3	dairy	dairy	NOUN
cana-5098	12	4	sector	sector	NOUN
cana-5098	12	5	of	of	ADP
cana-5098	12	6	himachal	himachal	PROPN
cana-5098	12	7	pradesh	pradesh	PROPN
cana-5098	12	8	,	,	PUNCT
cana-5098	12	9	h.p	h.p	PROPN
cana-5098	12	10	.	.	PROPN
cana-5098	12	11	milkfed	milkfed	PROPN
cana-5098	12	12	,	,	PUNCT
cana-5098	12	13	a	a	DET
cana-5098	12	14	government	government	NOUN
cana-5098	12	15	-	-	PUNCT
cana-5098	12	16	supported	support	VERB
cana-5098	12	17	cooperative	cooperative	NOUN
cana-5098	12	18	,	,	PUNCT
cana-5098	12	19	has	have	AUX
cana-5098	12	20	established	establish	VERB
cana-5098	12	21	a	a	DET
cana-5098	12	22	strong	strong	ADJ
cana-5098	12	23	reputation	reputation	NOUN
cana-5098	12	24	.	.	PUNCT
cana-5098	13	1	the	the	DET
cana-5098	13	2	federation	federation	NOUN
cana-5098	13	3	caters	cater	VERB
cana-5098	13	4	to	to	ADP
cana-5098	13	5	both	both	CCONJ
cana-5098	13	6	rural	rural	ADJ
cana-5098	13	7	and	and	CCONJ
cana-5098	13	8	urban	urban	ADJ
cana-5098	13	9	consumers	consumer	NOUN
cana-5098	13	10	and	and	CCONJ
cana-5098	13	11	is	be	AUX
cana-5098	13	12	recognized	recognize	VERB
cana-5098	13	13	for	for	ADP
cana-5098	13	14	its	its	PRON
cana-5098	13	15	high	high	ADJ
cana-5098	13	16	-	-	PUNCT
cana-5098	13	17	quality	quality	NOUN
cana-5098	13	18	,	,	PUNCT
cana-5098	13	19	locally	locally	ADV
cana-5098	13	20	sourced	source	VERB
cana-5098	13	21	products	product	NOUN
cana-5098	13	22	.	.	PUNCT
cana-5098	14	1	its	its	PRON
cana-5098	14	2	offerings	offering	NOUN
cana-5098	14	3	include	include	VERB
cana-5098	14	4	essentials	essential	NOUN
cana-5098	14	5	like	like	ADP
cana-5098	14	6	milk	milk	NOUN
cana-5098	14	7	,	,	PUNCT
cana-5098	14	8	butter	butter	NOUN
cana-5098	14	9	,	,	PUNCT
cana-5098	14	10	and	and	CCONJ
cana-5098	14	11	ghee	ghee	NOUN
cana-5098	14	12	,	,	PUNCT
cana-5098	14	13	with	with	ADP
cana-5098	14	14	himghee	himghee	NOUN
cana-5098	14	15	being	be	AUX
cana-5098	14	16	a	a	DET
cana-5098	14	17	notable	notable	ADJ
cana-5098	14	18	highlight	highlight	NOUN
cana-5098	14	19	.	.	PUNCT
cana-5098	15	1	however	however	ADV
cana-5098	15	2	,	,	PUNCT
cana-5098	15	3	given	give	VERB
cana-5098	15	4	the	the	DET
cana-5098	15	5	evolving	evolve	VERB
cana-5098	15	6	market	market	NOUN
cana-5098	15	7	landscape	landscape	NOUN
cana-5098	15	8	marked	mark	VERB
cana-5098	15	9	by	by	ADP
cana-5098	15	10	increased	increase	VERB
cana-5098	15	11	competition	competition	NOUN
cana-5098	15	12	from	from	ADP
cana-5098	15	13	private	private	ADJ
cana-5098	15	14	players	player	NOUN
cana-5098	15	15	and	and	CCONJ
cana-5098	15	16	changing	change	VERB
cana-5098	15	17	consumer	consumer	NOUN
cana-5098	15	18	preferences	preference	NOUN
cana-5098	15	19	,	,	PUNCT
cana-5098	15	20	a	a	DET
cana-5098	15	21	closer	close	ADJ
cana-5098	15	22	examination	examination	NOUN
cana-5098	15	23	of	of	ADP
cana-5098	15	24	h.p	h.p	PROPN
cana-5098	15	25	.	.	PROPN
cana-5098	15	26	milkfed	milkfed	PROPN
cana-5098	15	27	's	's	PART
cana-5098	15	28	advertising	advertising	NOUN
cana-5098	15	29	strategies	strategy	NOUN
cana-5098	15	30	has	have	AUX
cana-5098	15	31	become	become	VERB
cana-5098	15	32	essential	essential	ADJ
cana-5098	15	33	.	.	PUNCT
cana-5098	16	1	the	the	DET
cana-5098	16	2	rise	rise	NOUN
cana-5098	16	3	of	of	ADP
cana-5098	16	4	digital	digital	ADJ
cana-5098	16	5	technology	technology	NOUN
cana-5098	16	6	has	have	AUX
cana-5098	16	7	fundamentally	fundamentally	ADV
cana-5098	16	8	changed	change	VERB
cana-5098	16	9	how	how	SCONJ
cana-5098	16	10	businesses	business	NOUN
cana-5098	16	11	engage	engage	VERB
cana-5098	16	12	with	with	ADP
cana-5098	16	13	their	their	PRON
cana-5098	16	14	customers	customer	NOUN
cana-5098	16	15	.	.	PUNCT
cana-5098	17	1	online	online	ADJ
cana-5098	17	2	advertising	advertising	PROPN
cana-5098	17	3	,	,	PUNCT
cana-5098	17	4	with	with	ADP
cana-5098	17	5	its	its	PRON
cana-5098	17	6	ability	ability	NOUN
cana-5098	17	7	to	to	PART
cana-5098	17	8	reach	reach	VERB
cana-5098	17	9	a	a	DET
cana-5098	17	10	global	global	ADJ
cana-5098	17	11	audience	audience	NOUN
cana-5098	17	12	,	,	PUNCT
cana-5098	17	13	offers	offer	VERB
cana-5098	17	14	opportunities	opportunity	NOUN
cana-5098	17	15	for	for	ADP
cana-5098	17	16	personalized	personalized	ADJ
cana-5098	17	17	and	and	CCONJ
cana-5098	17	18	interactive	interactive	ADJ
cana-5098	17	19	communication	communication	NOUN
cana-5098	17	20	.	.	PUNCT
cana-5098	18	1	meanwhile	meanwhile	ADV
cana-5098	18	2	,	,	PUNCT
cana-5098	18	3	traditional	traditional	ADJ
cana-5098	18	4	advertising	advertising	NOUN
cana-5098	18	5	methods	method	NOUN
cana-5098	18	6	like	like	ADP
cana-5098	18	7	television	television	NOUN
cana-5098	18	8	,	,	PUNCT
cana-5098	18	9	radio	radio	NOUN
cana-5098	18	10	,	,	PUNCT
cana-5098	18	11	and	and	CCONJ
cana-5098	18	12	print	print	NOUN
cana-5098	18	13	media	medium	NOUN
cana-5098	18	14	still	still	ADV
cana-5098	18	15	hold	hold	VERB
cana-5098	18	16	significant	significant	ADJ
cana-5098	18	17	sway	sway	NOUN
cana-5098	18	18	,	,	PUNCT
cana-5098	18	19	particularly	particularly	ADV
cana-5098	18	20	in	in	ADP
cana-5098	18	21	regions	region	NOUN
cana-5098	18	22	with	with	ADP
cana-5098	18	23	limited	limited	ADJ
cana-5098	18	24	internet	internet	NOUN
cana-5098	18	25	access	access	NOUN
cana-5098	18	26	.	.	PUNCT
cana-5098	19	1	this	this	DET
cana-5098	19	2	duality	duality	NOUN
cana-5098	19	3	poses	pose	VERB
cana-5098	19	4	a	a	DET
cana-5098	19	5	unique	unique	ADJ
cana-5098	19	6	challenge	challenge	NOUN
cana-5098	19	7	for	for	ADP
cana-5098	19	8	h.p	h.p	PROPN
cana-5098	19	9	.	.	PROPN
cana-5098	19	10	milkfed	milkfed	PROPN
cana-5098	19	11	:	:	PUNCT
cana-5098	19	12	figuring	figure	VERB
cana-5098	19	13	out	out	ADP
cana-5098	19	14	how	how	SCONJ
cana-5098	19	15	to	to	PART
cana-5098	19	16	effectively	effectively	ADV
cana-5098	19	17	balance	balance	VERB
cana-5098	19	18	and	and	CCONJ
cana-5098	19	19	integrate	integrate	VERB
cana-5098	19	20	both	both	PRON
cana-5098	19	21	online	online	ADJ
cana-5098	19	22	and	and	CCONJ
cana-5098	19	23	offline	offline	ADJ
cana-5098	19	24	advertising	advertising	NOUN
cana-5098	19	25	strategies	strategy	NOUN
cana-5098	19	26	to	to	PART
cana-5098	19	27	build	build	VERB
cana-5098	19	28	and	and	CCONJ
cana-5098	19	29	sustain	sustain	VERB
cana-5098	19	30	brand	brand	NOUN
cana-5098	19	31	loyalty	loyalty	NOUN
cana-5098	19	32	among	among	ADP
cana-5098	19	33	its	its	PRON
cana-5098	19	34	diverse	diverse	ADJ
cana-5098	19	35	consumer	consumer	NOUN
cana-5098	19	36	base	base	NOUN
cana-5098	19	37	.	.	PUNCT
cana-5098	20	1	communications	communication	NOUN
cana-5098	20	2	on	on	ADP
cana-5098	20	3	applied	apply	VERB
cana-5098	20	4	nonlinear	nonlinear	ADJ
cana-5098	20	5	analysis	analysis	NOUN
cana-5098	20	6	issn	issn	NOUN
cana-5098	20	7	:	:	PUNCT
cana-5098	20	8	1074	1074	NUM
cana-5098	20	9	-	-	PUNCT
cana-5098	20	10	133x	133x	NUM
cana-5098	20	11	vol	vol	NOUN
cana-5098	20	12	32	32	NUM
cana-5098	20	13	no	no	NOUN
cana-5098	20	14	.	.	PUNCT
cana-5098	21	1	icmasd	icmasd	NOUN
cana-5098	21	2	(	(	PUNCT
cana-5098	21	3	2025	2025	NUM
cana-5098	21	4	)	)	PUNCT
cana-5098	21	5	686	686	NUM
cana-5098	21	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5098	21	7	this	this	DET
cana-5098	21	8	research	research	NOUN
cana-5098	21	9	seeks	seek	VERB
cana-5098	21	10	to	to	PART
cana-5098	21	11	address	address	VERB
cana-5098	21	12	the	the	DET
cana-5098	21	13	following	follow	VERB
cana-5098	21	14	questions	question	NOUN
cana-5098	21	15	:	:	PUNCT
cana-5098	21	16	1	1	X
cana-5098	21	17	.	.	X
cana-5098	21	18	how	how	SCONJ
cana-5098	21	19	do	do	AUX
cana-5098	21	20	online	online	ADJ
cana-5098	21	21	advertisements	advertisement	NOUN
cana-5098	21	22	impact	impact	VERB
cana-5098	21	23	the	the	DET
cana-5098	21	24	brand	brand	NOUN
cana-5098	21	25	loyalty	loyalty	NOUN
cana-5098	21	26	of	of	ADP
cana-5098	21	27	h.p	h.p	PROPN
cana-5098	21	28	.	.	PROPN
cana-5098	21	29	milkfed	milkfed	PROPN
cana-5098	21	30	?	?	PUNCT
cana-5098	22	1	2	2	X
cana-5098	22	2	.	.	X
cana-5098	22	3	what	what	DET
cana-5098	22	4	role	role	NOUN
cana-5098	22	5	do	do	AUX
cana-5098	22	6	offline	offline	ADJ
cana-5098	22	7	advertisements	advertisement	NOUN
cana-5098	22	8	play	play	VERB
cana-5098	22	9	in	in	ADP
cana-5098	22	10	fostering	foster	VERB
cana-5098	22	11	consumer	consumer	NOUN
cana-5098	22	12	trust	trust	NOUN
cana-5098	22	13	and	and	CCONJ
cana-5098	22	14	loyalty	loyalty	NOUN
cana-5098	22	15	?	?	PUNCT
cana-5098	23	1	3	3	X
cana-5098	23	2	.	.	X
cana-5098	23	3	how	how	SCONJ
cana-5098	23	4	can	can	AUX
cana-5098	23	5	the	the	DET
cana-5098	23	6	collaboration	collaboration	NOUN
cana-5098	23	7	between	between	ADP
cana-5098	23	8	these	these	DET
cana-5098	23	9	two	two	NUM
cana-5098	23	10	channels	channel	NOUN
cana-5098	23	11	be	be	AUX
cana-5098	23	12	optimized	optimize	VERB
cana-5098	23	13	to	to	PART
cana-5098	23	14	enhance	enhance	VERB
cana-5098	23	15	overall	overall	ADJ
cana-5098	23	16	brand	brand	NOUN
cana-5098	23	17	loyalty	loyalty	NOUN
cana-5098	23	18	?	?	PUNCT
cana-5098	24	1	by	by	ADP
cana-5098	24	2	investigating	investigate	VERB
cana-5098	24	3	these	these	DET
cana-5098	24	4	questions	question	NOUN
cana-5098	24	5	,	,	PUNCT
cana-5098	24	6	the	the	DET
cana-5098	24	7	research	research	NOUN
cana-5098	24	8	aims	aim	VERB
cana-5098	24	9	to	to	PART
cana-5098	24	10	offer	offer	VERB
cana-5098	24	11	practical	practical	ADJ
cana-5098	24	12	insights	insight	NOUN
cana-5098	24	13	into	into	ADP
cana-5098	24	14	the	the	DET
cana-5098	24	15	advertising	advertising	NOUN
cana-5098	24	16	strategies	strategy	NOUN
cana-5098	24	17	of	of	ADP
cana-5098	24	18	h.p	h.p	PROPN
cana-5098	24	19	.	.	PROPN
cana-5098	24	20	milkfed	milkfed	PROPN
cana-5098	24	21	,	,	PUNCT
cana-5098	24	22	aiding	aid	VERB
cana-5098	24	23	its	its	PRON
cana-5098	24	24	strategic	strategic	ADJ
cana-5098	24	25	growth	growth	NOUN
cana-5098	24	26	in	in	ADP
cana-5098	24	27	the	the	DET
cana-5098	24	28	face	face	NOUN
cana-5098	24	29	of	of	ADP
cana-5098	24	30	emerging	emerge	VERB
cana-5098	24	31	market	market	NOUN
cana-5098	24	32	challenges	challenge	NOUN
cana-5098	24	33	.	.	PUNCT
cana-5098	25	1	literature	literature	NOUN
cana-5098	25	2	review	review	PROPN
cana-5098	25	3	:	:	PUNCT
cana-5098	25	4	the	the	DET
cana-5098	25	5	loyalty	loyalty	NOUN
cana-5098	25	6	to	to	ADP
cana-5098	25	7	the	the	DET
cana-5098	25	8	brand	brand	NOUN
cana-5098	25	9	defined	define	VERB
cana-5098	25	10	by	by	ADP
cana-5098	25	11	aaker	aaker	NOUN
cana-5098	25	12	(	(	PUNCT
cana-5098	25	13	1991	1991	NUM
cana-5098	25	14	)	)	PUNCT
cana-5098	25	15	is	be	AUX
cana-5098	25	16	the	the	DET
cana-5098	25	17	affection	affection	NOUN
cana-5098	25	18	that	that	SCONJ
cana-5098	25	19	consumers	consumer	NOUN
cana-5098	25	20	feel	feel	VERB
cana-5098	25	21	the	the	DET
cana-5098	25	22	brand	brand	NOUN
cana-5098	25	23	and	and	CCONJ
cana-5098	25	24	leads	lead	VERB
cana-5098	25	25	to	to	ADP
cana-5098	25	26	repeated	repeat	VERB
cana-5098	25	27	purchases	purchase	NOUN
cana-5098	25	28	.	.	PUNCT
cana-5098	26	1	the	the	DET
cana-5098	26	2	growth	growth	NOUN
cana-5098	26	3	of	of	ADP
cana-5098	26	4	digital	digital	ADJ
cana-5098	26	5	marketing	marketing	NOUN
cana-5098	26	6	has	have	AUX
cana-5098	26	7	revolutionized	revolutionize	VERB
cana-5098	26	8	how	how	SCONJ
cana-5098	26	9	the	the	DET
cana-5098	26	10	brand	brand	NOUN
cana-5098	26	11	interacts	interact	VERB
cana-5098	26	12	with	with	ADP
cana-5098	26	13	consumers	consumer	NOUN
cana-5098	26	14	,	,	PUNCT
cana-5098	26	15	and	and	CCONJ
cana-5098	26	16	is	be	AUX
cana-5098	26	17	personalized	personalize	VERB
cana-5098	26	18	and	and	CCONJ
cana-5098	26	19	controlled	control	VERB
cana-5098	26	20	by	by	ADP
cana-5098	26	21	these	these	DET
cana-5098	26	22	approaches	approach	NOUN
cana-5098	26	23	.	.	PUNCT
cana-5098	27	1	but	but	CCONJ
cana-5098	27	2	traditional	traditional	ADJ
cana-5098	27	3	advertising	advertising	NOUN
cana-5098	27	4	remains	remain	VERB
cana-5098	27	5	important	important	ADJ
cana-5098	27	6	,	,	PUNCT
cana-5098	27	7	especially	especially	ADV
cana-5098	27	8	in	in	ADP
cana-5098	27	9	areas	area	NOUN
cana-5098	27	10	with	with	ADP
cana-5098	27	11	limited	limited	ADJ
cana-5098	27	12	digital	digital	ADJ
cana-5098	27	13	penetration	penetration	NOUN
cana-5098	27	14	.	.	PUNCT
cana-5098	28	1	for	for	ADP
cana-5098	28	2	cooperative	cooperative	ADJ
cana-5098	28	3	brands	brand	NOUN
cana-5098	28	4	like	like	ADP
cana-5098	28	5	h.p	h.p	PROPN
cana-5098	28	6	.	.	PROPN
cana-5098	28	7	milkfed	milkfed	PROPN
cana-5098	28	8	,	,	PUNCT
cana-5098	28	9	offline	offline	ADJ
cana-5098	28	10	advertising	advertising	NOUN
cana-5098	28	11	remains	remain	VERB
cana-5098	28	12	a	a	DET
cana-5098	28	13	key	key	ADJ
cana-5098	28	14	tool	tool	NOUN
cana-5098	28	15	to	to	PART
cana-5098	28	16	reach	reach	VERB
cana-5098	28	17	rural	rural	ADJ
cana-5098	28	18	consumers	consumer	NOUN
cana-5098	28	19	.	.	PUNCT
cana-5098	29	1	studies	study	NOUN
cana-5098	29	2	suggest	suggest	VERB
cana-5098	29	3	that	that	SCONJ
cana-5098	29	4	offline	offline	ADJ
cana-5098	29	5	channels	channel	NOUN
cana-5098	29	6	create	create	VERB
cana-5098	29	7	a	a	DET
cana-5098	29	8	sense	sense	NOUN
cana-5098	29	9	of	of	ADP
cana-5098	29	10	trust	trust	NOUN
cana-5098	29	11	and	and	CCONJ
cana-5098	29	12	familiarity	familiarity	NOUN
cana-5098	29	13	,	,	PUNCT
cana-5098	29	14	which	which	PRON
cana-5098	29	15	are	be	AUX
cana-5098	29	16	essential	essential	ADJ
cana-5098	29	17	for	for	ADP
cana-5098	29	18	products	product	NOUN
cana-5098	29	19	positioned	position	VERB
cana-5098	29	20	as	as	ADP
cana-5098	29	21	natural	natural	ADJ
cana-5098	29	22	and	and	CCONJ
cana-5098	29	23	community	community	NOUN
cana-5098	29	24	-	-	PUNCT
cana-5098	29	25	oriented	orient	VERB
cana-5098	29	26	.	.	PUNCT
cana-5098	30	1	conversely	conversely	ADV
cana-5098	30	2	,	,	PUNCT
cana-5098	30	3	online	online	ADJ
cana-5098	30	4	ads	ad	NOUN
cana-5098	30	5	are	be	AUX
cana-5098	30	6	more	more	ADV
cana-5098	30	7	effective	effective	ADJ
cana-5098	30	8	in	in	ADP
cana-5098	30	9	attracting	attract	VERB
cana-5098	30	10	urban	urban	ADJ
cana-5098	30	11	and	and	CCONJ
cana-5098	30	12	younger	young	ADJ
cana-5098	30	13	audiences	audience	NOUN
cana-5098	30	14	who	who	PRON
cana-5098	30	15	seek	seek	VERB
cana-5098	30	16	convenience	convenience	NOUN
cana-5098	30	17	and	and	CCONJ
cana-5098	30	18	innovation	innovation	NOUN
cana-5098	30	19	.	.	PUNCT
cana-5098	31	1	research	research	NOUN
cana-5098	31	2	methodology	methodology	NOUN
cana-5098	31	3	a	a	DET
cana-5098	31	4	mixed	mixed	ADJ
cana-5098	31	5	-	-	PUNCT
cana-5098	31	6	methods	method	NOUN
cana-5098	31	7	approach	approach	NOUN
cana-5098	31	8	was	be	AUX
cana-5098	31	9	adopted	adopt	VERB
cana-5098	31	10	for	for	ADP
cana-5098	31	11	this	this	DET
cana-5098	31	12	study	study	NOUN
cana-5098	31	13	:	:	PUNCT
cana-5098	31	14	•	•	NUM
cana-5098	31	15	primary	primary	ADJ
cana-5098	31	16	data	datum	NOUN
cana-5098	31	17	collection	collection	NOUN
cana-5098	31	18	:	:	PUNCT
cana-5098	31	19	surveys	survey	NOUN
cana-5098	31	20	and	and	CCONJ
cana-5098	31	21	interviews	interview	NOUN
cana-5098	31	22	interviews	interview	NOUN
cana-5098	31	23	and	and	CCONJ
cana-5098	31	24	surveys	survey	NOUN
cana-5098	31	25	were	be	AUX
cana-5098	31	26	conducted	conduct	VERB
cana-5098	31	27	with	with	ADP
cana-5098	31	28	the	the	DET
cana-5098	31	29	consumers	consumer	NOUN
cana-5098	31	30	of	of	ADP
cana-5098	31	31	h.p.milkfed	h.p.milkfed	ADJ
cana-5098	31	32	products	product	NOUN
cana-5098	31	33	across	across	ADP
cana-5098	31	34	himachal	himachal	PROPN
cana-5098	31	35	pradesh	pradesh	PROPN
cana-5098	31	36	.	.	PUNCT
cana-5098	32	1	the	the	DET
cana-5098	32	2	sample	sample	NOUN
cana-5098	32	3	included	include	VERB
cana-5098	32	4	the	the	DET
cana-5098	32	5	individuals	individual	NOUN
cana-5098	32	6	from	from	ADP
cana-5098	32	7	various	various	ADJ
cana-5098	32	8	age	age	NOUN
cana-5098	32	9	groups	group	NOUN
cana-5098	32	10	,	,	PUNCT
cana-5098	32	11	their	their	PRON
cana-5098	32	12	socioeconomic	socioeconomic	ADJ
cana-5098	32	13	backgrounds	background	NOUN
cana-5098	32	14	and	and	CCONJ
cana-5098	32	15	from	from	ADP
cana-5098	32	16	their	their	PRON
cana-5098	32	17	locations	location	NOUN
cana-5098	32	18	including	include	VERB
cana-5098	32	19	urban	urban	ADJ
cana-5098	32	20	and	and	CCONJ
cana-5098	32	21	rural	rural	ADJ
cana-5098	32	22	area	area	NOUN
cana-5098	32	23	.	.	PUNCT
cana-5098	33	1	•	•	ADJ
cana-5098	33	2	secondary	secondary	ADJ
cana-5098	33	3	data	datum	NOUN
cana-5098	33	4	analysis	analysis	NOUN
cana-5098	33	5	:	:	PUNCT
cana-5098	33	6	data	datum	NOUN
cana-5098	33	7	from	from	ADP
cana-5098	33	8	h.p	h.p	PROPN
cana-5098	33	9	.	.	PROPN
cana-5098	33	10	milkfed	milkfed	PROPN
cana-5098	33	11	’s	’s	PART
cana-5098	33	12	marketing	marketing	NOUN
cana-5098	33	13	campaigns	campaign	NOUN
cana-5098	33	14	,	,	PUNCT
cana-5098	33	15	sales	sale	NOUN
cana-5098	33	16	reports	report	NOUN
cana-5098	33	17	,	,	PUNCT
cana-5098	33	18	and	and	CCONJ
cana-5098	33	19	industry	industry	NOUN
cana-5098	33	20	studies	study	NOUN
cana-5098	33	21	were	be	AUX
cana-5098	33	22	analyzed	analyze	VERB
cana-5098	33	23	to	to	PART
cana-5098	33	24	supplement	supplement	VERB
cana-5098	33	25	the	the	DET
cana-5098	33	26	key	key	ADJ
cana-5098	33	27	findings	finding	NOUN
cana-5098	33	28	.	.	PUNCT
cana-5098	34	1	•	•	NUM
cana-5098	34	2	analytical	analytical	ADJ
cana-5098	34	3	tools	tool	NOUN
cana-5098	34	4	:	:	PUNCT
cana-5098	34	5	statistical	statistical	ADJ
cana-5098	34	6	tools	tool	NOUN
cana-5098	34	7	such	such	ADJ
cana-5098	34	8	as	as	ADP
cana-5098	34	9	regression	regression	NOUN
cana-5098	34	10	analysis	analysis	NOUN
cana-5098	34	11	,	,	PUNCT
cana-5098	34	12	correlation	correlation	NOUN
cana-5098	34	13	testing	testing	NOUN
cana-5098	34	14	,	,	PUNCT
cana-5098	34	15	and	and	CCONJ
cana-5098	34	16	consumer	consumer	NOUN
cana-5098	34	17	sentiment	sentiment	NOUN
cana-5098	34	18	analysis	analysis	NOUN
cana-5098	34	19	were	be	AUX
cana-5098	34	20	used	use	VERB
cana-5098	34	21	to	to	PART
cana-5098	34	22	evaluate	evaluate	VERB
cana-5098	34	23	the	the	DET
cana-5098	34	24	data	datum	NOUN
cana-5098	34	25	.	.	PUNCT
cana-5098	35	1	findings	finding	NOUN
cana-5098	35	2	and	and	CCONJ
cana-5098	35	3	discussion	discussion	NOUN
cana-5098	35	4	1	1	NUM
cana-5098	35	5	.	.	PUNCT
cana-5098	35	6	impact	impact	NOUN
cana-5098	35	7	of	of	ADP
cana-5098	35	8	online	online	ADJ
cana-5098	35	9	advertising	advertising	NOUN
cana-5098	35	10	:	:	PUNCT
cana-5098	35	11	it	it	PRON
cana-5098	35	12	has	have	AUX
cana-5098	35	13	been	be	AUX
cana-5098	35	14	observed	observe	VERB
cana-5098	35	15	that	that	SCONJ
cana-5098	35	16	the	the	DET
cana-5098	35	17	online	online	ADJ
cana-5098	35	18	platforms	platform	NOUN
cana-5098	35	19	such	such	ADJ
cana-5098	35	20	as	as	ADP
cana-5098	35	21	instagram	instagram	PROPN
cana-5098	35	22	,	,	PUNCT
cana-5098	35	23	facebook	facebook	NOUN
cana-5098	35	24	and	and	CCONJ
cana-5098	35	25	google	google	PROPN
cana-5098	35	26	ads	ad	NOUN
cana-5098	35	27	reach	reach	VERB
cana-5098	35	28	to	to	ADP
cana-5098	35	29	the	the	DET
cana-5098	35	30	digital	digital	ADJ
cana-5098	35	31	–	–	PUNCT
cana-5098	35	32	savvy	savvy	ADJ
cana-5098	35	33	consumers	consumer	NOUN
cana-5098	35	34	of	of	ADP
cana-5098	35	35	the	the	DET
cana-5098	35	36	h.p.milkfed	h.p.milkfed	PROPN
cana-5098	35	37	,	,	PUNCT
cana-5098	35	38	especially	especially	ADV
cana-5098	35	39	in	in	ADP
cana-5098	35	40	the	the	DET
cana-5098	35	41	urban	urban	ADJ
cana-5098	35	42	areas	area	NOUN
cana-5098	35	43	.	.	PUNCT
cana-5098	36	1	seasonal	seasonal	ADJ
cana-5098	36	2	offers	offer	NOUN
cana-5098	36	3	,	,	PUNCT
cana-5098	36	4	interactive	interactive	ADJ
cana-5098	36	5	campaigns	campaign	NOUN
cana-5098	36	6	and	and	CCONJ
cana-5098	36	7	the	the	DET
cana-5098	36	8	influencer	influencer	NOUN
cana-5098	36	9	support	support	NOUN
cana-5098	36	10	increased	increase	VERB
cana-5098	36	11	the	the	DET
cana-5098	36	12	consumer	consumer	NOUN
cana-5098	36	13	engagement	engagement	NOUN
cana-5098	36	14	.	.	PUNCT
cana-5098	37	1	young	young	ADJ
cana-5098	37	2	consumers	consumer	NOUN
cana-5098	37	3	of	of	ADP
cana-5098	37	4	age	age	NOUN
cana-5098	37	5	18	18	NUM
cana-5098	37	6	-	-	SYM
cana-5098	37	7	35	35	NUM
cana-5098	37	8	years	year	NOUN
cana-5098	37	9	are	be	AUX
cana-5098	37	10	more	more	ADV
cana-5098	37	11	interested	interested	ADJ
cana-5098	37	12	in	in	ADP
cana-5098	37	13	trying	try	VERB
cana-5098	37	14	new	new	ADJ
cana-5098	37	15	products	product	NOUN
cana-5098	37	16	after	after	ADP
cana-5098	37	17	seeing	see	VERB
cana-5098	37	18	the	the	DET
cana-5098	37	19	advertisement	advertisement	NOUN
cana-5098	37	20	online	online	ADV
cana-5098	37	21	.	.	PUNCT
cana-5098	38	1	the	the	DET
cana-5098	38	2	social	social	ADJ
cana-5098	38	3	media	medium	NOUN
cana-5098	38	4	campaigns	campaign	NOUN
cana-5098	38	5	of	of	ADP
cana-5098	38	6	himghee	himghee	NOUN
cana-5098	38	7	with	with	ADP
cana-5098	38	8	the	the	DET
cana-5098	38	9	product	product	NOUN
cana-5098	38	10	’s	’s	PART
cana-5098	38	11	benefits	benefit	NOUN
cana-5098	38	12	as	as	ADP
cana-5098	38	13	“	"	PUNCT
cana-5098	38	14	purity	purity	NOUN
cana-5098	38	15	of	of	ADP
cana-5098	38	16	himghee	himghee	NOUN
cana-5098	38	17	”	"	PUNCT
cana-5098	38	18	proven	prove	VERB
cana-5098	38	19	as	as	ADP
cana-5098	38	20	very	very	ADV
cana-5098	38	21	effective	effective	ADJ
cana-5098	38	22	social	social	ADJ
cana-5098	38	23	media	medium	NOUN
cana-5098	38	24	campaign	campaign	NOUN
cana-5098	38	25	.	.	PUNCT
cana-5098	39	1	2	2	X
cana-5098	39	2	.	.	X
cana-5098	39	3	effectiveness	effectiveness	NOUN
cana-5098	39	4	of	of	ADP
cana-5098	39	5	offline	offline	ADJ
cana-5098	39	6	advertising	advertising	NOUN
cana-5098	39	7	:	:	PUNCT
cana-5098	39	8	offline	offline	ADJ
cana-5098	39	9	ads	ad	NOUN
cana-5098	39	10	during	during	ADP
cana-5098	39	11	the	the	DET
cana-5098	39	12	festivals	festival	NOUN
cana-5098	39	13	and	and	CCONJ
cana-5098	39	14	public	public	ADJ
cana-5098	39	15	events	event	NOUN
cana-5098	39	16	plays	play	VERB
cana-5098	39	17	an	an	DET
cana-5098	39	18	important	important	ADJ
cana-5098	39	19	role	role	NOUN
cana-5098	39	20	as	as	SCONJ
cana-5098	39	21	it	it	PRON
cana-5098	39	22	attracts	attract	VERB
cana-5098	39	23	the	the	DET
cana-5098	39	24	traditional	traditional	ADJ
cana-5098	39	25	values	value	NOUN
cana-5098	39	26	.	.	PUNCT
cana-5098	40	1	advertisement	advertisement	NOUN
cana-5098	40	2	on	on	ADP
cana-5098	40	3	tv	tv	NOUN
cana-5098	40	4	,	,	PUNCT
cana-5098	40	5	radio	radio	NOUN
cana-5098	40	6	and	and	CCONJ
cana-5098	40	7	printed	print	VERB
cana-5098	40	8	advertisements	advertisement	NOUN
cana-5098	40	9	in	in	ADP
cana-5098	40	10	the	the	DET
cana-5098	40	11	local	local	ADJ
cana-5098	40	12	newspapers	newspaper	NOUN
cana-5098	40	13	have	have	VERB
cana-5098	40	14	strong	strong	ADJ
cana-5098	40	15	influence	influence	NOUN
cana-5098	40	16	on	on	ADP
cana-5098	40	17	elder	eld	ADJ
cana-5098	40	18	consumers	consumer	NOUN
cana-5098	40	19	and	and	CCONJ
cana-5098	40	20	rural	rural	ADJ
cana-5098	40	21	areas	area	NOUN
cana-5098	40	22	.	.	PUNCT
cana-5098	41	1	campaigns	campaign	NOUN
cana-5098	41	2	which	which	PRON
cana-5098	41	3	focus	focus	VERB
cana-5098	41	4	on	on	ADP
cana-5098	41	5	himachal	himachal	PROPN
cana-5098	41	6	pradesh	pradesh	PROPN
cana-5098	41	7	’s	’s	PART
cana-5098	41	8	natural	natural	ADJ
cana-5098	41	9	and	and	CCONJ
cana-5098	41	10	confident	confident	ADJ
cana-5098	41	11	aspect	aspect	NOUN
cana-5098	41	12	connect	connect	VERB
cana-5098	41	13	more	more	ADV
cana-5098	41	14	with	with	ADP
cana-5098	41	15	people	people	NOUN
cana-5098	41	16	like	like	ADP
cana-5098	41	17	“	"	PUNCT
cana-5098	41	18	devbhumi	devbhumi	PROPN
cana-5098	41	19	ki	ki	PROPN
cana-5098	41	20	mithas	mithas	PROPN
cana-5098	41	21	”	"	PUNCT
cana-5098	41	22	.	.	PUNCT
cana-5098	42	1	communications	communication	NOUN
cana-5098	42	2	on	on	ADP
cana-5098	42	3	applied	apply	VERB
cana-5098	42	4	nonlinear	nonlinear	ADJ
cana-5098	42	5	analysis	analysis	NOUN
cana-5098	42	6	issn	issn	NOUN
cana-5098	42	7	:	:	PUNCT
cana-5098	42	8	1074	1074	NUM
cana-5098	42	9	-	-	PUNCT
cana-5098	42	10	133x	133x	NUM
cana-5098	42	11	vol	vol	NOUN
cana-5098	42	12	32	32	NUM
cana-5098	42	13	no	no	NOUN
cana-5098	42	14	.	.	PUNCT
cana-5098	43	1	icmasd	icmasd	NOUN
cana-5098	43	2	(	(	PUNCT
cana-5098	43	3	2025	2025	NUM
cana-5098	43	4	)	)	PUNCT
cana-5098	43	5	687	687	NUM
cana-5098	43	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5098	43	7	3	3	X
cana-5098	43	8	.	.	PUNCT
cana-5098	43	9	synergistic	synergistic	ADJ
cana-5098	43	10	effect	effect	NOUN
cana-5098	43	11	:	:	PUNCT
cana-5098	43	12	according	accord	VERB
cana-5098	43	13	to	to	ADP
cana-5098	43	14	the	the	DET
cana-5098	43	15	finding	finding	NOUN
cana-5098	43	16	,	,	PUNCT
cana-5098	43	17	the	the	DET
cana-5098	43	18	result	result	NOUN
cana-5098	43	19	says	say	VERB
cana-5098	43	20	that	that	SCONJ
cana-5098	43	21	the	the	DET
cana-5098	43	22	consumers	consumer	NOUN
cana-5098	43	23	who	who	PRON
cana-5098	43	24	engage	engage	VERB
cana-5098	43	25	with	with	ADP
cana-5098	43	26	both	both	CCONJ
cana-5098	43	27	the	the	DET
cana-5098	43	28	forms	form	NOUN
cana-5098	43	29	of	of	ADP
cana-5098	43	30	advertisement	advertisement	NOUN
cana-5098	43	31	online	online	ADV
cana-5098	43	32	and	and	CCONJ
cana-5098	43	33	offline	offline	ADJ
cana-5098	43	34	were	be	AUX
cana-5098	43	35	more	more	ADV
cana-5098	43	36	likely	likely	ADJ
cana-5098	43	37	to	to	PART
cana-5098	43	38	remain	remain	VERB
cana-5098	43	39	loyal	loyal	ADJ
cana-5098	43	40	to	to	ADP
cana-5098	43	41	the	the	DET
cana-5098	43	42	brand	brand	NOUN
cana-5098	43	43	.	.	PUNCT
cana-5098	44	1	challenges	challenge	NOUN
cana-5098	44	2	:	:	PUNCT
cana-5098	45	1	1	1	X
cana-5098	45	2	.	.	X
cana-5098	46	1	in	in	ADP
cana-5098	46	2	remote	remote	ADJ
cana-5098	46	3	areas	area	NOUN
cana-5098	46	4	less	less	ADJ
cana-5098	46	5	number	number	NOUN
cana-5098	46	6	of	of	ADP
cana-5098	46	7	people	people	NOUN
cana-5098	46	8	uses	use	VERB
cana-5098	46	9	social	social	ADJ
cana-5098	46	10	media	medium	NOUN
cana-5098	46	11	which	which	PRON
cana-5098	46	12	reduces	reduce	VERB
cana-5098	46	13	the	the	DET
cana-5098	46	14	effect	effect	NOUN
cana-5098	46	15	of	of	ADP
cana-5098	46	16	online	online	ADJ
cana-5098	46	17	campaigns	campaign	NOUN
cana-5098	46	18	.	.	PUNCT
cana-5098	47	1	2	2	X
cana-5098	47	2	.	.	PUNCT
cana-5098	47	3	to	to	PART
cana-5098	47	4	maintain	maintain	VERB
cana-5098	47	5	an	an	DET
cana-5098	47	6	integrated	integrate	VERB
cana-5098	47	7	marketing	marketing	NOUN
cana-5098	47	8	strategy	strategy	NOUN
cana-5098	47	9	it	it	PRON
cana-5098	47	10	involves	involve	VERB
cana-5098	47	11	high	high	ADJ
cana-5098	47	12	costing	costing	NOUN
cana-5098	47	13	.	.	PUNCT
cana-5098	48	1	3	3	X
cana-5098	48	2	.	.	X
cana-5098	48	3	it	it	PRON
cana-5098	48	4	is	be	AUX
cana-5098	48	5	difficult	difficult	ADJ
cana-5098	48	6	to	to	PART
cana-5098	48	7	measure	measure	VERB
cana-5098	48	8	the	the	DET
cana-5098	48	9	direct	direct	ADJ
cana-5098	48	10	impact	impact	NOUN
cana-5098	48	11	of	of	ADP
cana-5098	48	12	the	the	DET
cana-5098	48	13	offline	offline	ADJ
cana-5098	48	14	advertisements	advertisement	NOUN
cana-5098	48	15	on	on	ADP
cana-5098	48	16	the	the	DET
cana-5098	48	17	sales	sale	NOUN
cana-5098	48	18	.	.	PUNCT
cana-5098	49	1	recommendations	recommendation	NOUN
cana-5098	49	2	1	1	NUM
cana-5098	49	3	.	.	PUNCT
cana-5098	49	4	by	by	ADP
cana-5098	49	5	integrated	integrate	VERB
cana-5098	49	6	online	online	ADJ
cana-5098	49	7	and	and	CCONJ
cana-5098	49	8	offline	offline	ADJ
cana-5098	49	9	marketing	marketing	NOUN
cana-5098	49	10	campains	campain	NOUN
cana-5098	49	11	can	can	AUX
cana-5098	49	12	help	help	VERB
cana-5098	49	13	h.p	h.p	PROPN
cana-5098	49	14	.	.	PROPN
cana-5098	49	15	milkfed	milkfe	VERB
cana-5098	49	16	to	to	PART
cana-5098	49	17	develop	develop	VERB
cana-5098	49	18	and	and	CCONJ
cana-5098	49	19	to	to	PART
cana-5098	49	20	reach	reach	VERB
cana-5098	49	21	both	both	DET
cana-5098	49	22	type	type	NOUN
cana-5098	49	23	of	of	ADP
cana-5098	49	24	its	its	PRON
cana-5098	49	25	audience	audience	NOUN
cana-5098	49	26	which	which	PRON
cana-5098	49	27	can	can	AUX
cana-5098	49	28	help	help	VERB
cana-5098	49	29	in	in	ADP
cana-5098	49	30	increasing	increase	VERB
cana-5098	49	31	its	its	PRON
cana-5098	49	32	impact	impact	NOUN
cana-5098	49	33	.	.	PUNCT
cana-5098	50	1	2	2	X
cana-5098	50	2	.	.	X
cana-5098	50	3	the	the	DET
cana-5098	50	4	focus	focus	NOUN
cana-5098	50	5	of	of	ADP
cana-5098	50	6	digital	digital	ADJ
cana-5098	50	7	marketing	marketing	NOUN
cana-5098	50	8	should	should	AUX
cana-5098	50	9	be	be	AUX
cana-5098	50	10	on	on	ADP
cana-5098	50	11	the	the	DET
cana-5098	50	12	targeted	target	VERB
cana-5098	50	13	young	young	ADJ
cana-5098	50	14	audience	audience	NOUN
cana-5098	50	15	by	by	ADP
cana-5098	50	16	providing	provide	VERB
cana-5098	50	17	ads	ad	NOUN
cana-5098	50	18	on	on	ADP
cana-5098	50	19	the	the	DET
cana-5098	50	20	social	social	ADJ
cana-5098	50	21	media	medium	NOUN
cana-5098	50	22	.	.	PUNCT
cana-5098	51	1	3	3	X
cana-5098	51	2	.	.	X
cana-5098	51	3	improved	improve	VERB
cana-5098	51	4	local	local	ADJ
cana-5098	51	5	engagement	engagement	NOUN
cana-5098	51	6	can	can	AUX
cana-5098	51	7	help	help	VERB
cana-5098	51	8	in	in	ADP
cana-5098	51	9	boosting	boost	VERB
cana-5098	51	10	the	the	DET
cana-5098	51	11	sales	sale	NOUN
cana-5098	51	12	and	and	CCONJ
cana-5098	51	13	building	build	VERB
cana-5098	51	14	the	the	DET
cana-5098	51	15	brand	brand	NOUN
cana-5098	51	16	loyalty	loyalty	NOUN
cana-5098	51	17	by	by	ADP
cana-5098	51	18	attending	attend	VERB
cana-5098	51	19	community	community	NOUN
cana-5098	51	20	events	event	NOUN
cana-5098	51	21	,	,	PUNCT
cana-5098	51	22	regional	regional	ADJ
cana-5098	51	23	festivals	festival	NOUN
cana-5098	51	24	and	and	CCONJ
cana-5098	51	25	working	work	VERB
cana-5098	51	26	with	with	ADP
cana-5098	51	27	local	local	ADJ
cana-5098	51	28	people	people	NOUN
cana-5098	51	29	and	and	CCONJ
cana-5098	51	30	social	social	ADJ
cana-5098	51	31	media	medium	NOUN
cana-5098	51	32	influencers	influencer	NOUN
cana-5098	51	33	.	.	PUNCT
cana-5098	52	1	conclusion	conclusion	NOUN
cana-5098	52	2	:	:	PUNCT
cana-5098	52	3	this	this	DET
cana-5098	52	4	study	study	NOUN
cana-5098	52	5	suggests	suggest	VERB
cana-5098	52	6	that	that	SCONJ
cana-5098	52	7	there	there	PRON
cana-5098	52	8	is	be	VERB
cana-5098	52	9	a	a	DET
cana-5098	52	10	need	need	NOUN
cana-5098	52	11	for	for	ADP
cana-5098	52	12	ideal	ideal	ADJ
cana-5098	52	13	combination	combination	NOUN
cana-5098	52	14	of	of	ADP
cana-5098	52	15	the	the	DET
cana-5098	52	16	online	online	ADJ
cana-5098	52	17	and	and	CCONJ
cana-5098	52	18	offline	offline	ADJ
cana-5098	52	19	advertisement	advertisement	NOUN
cana-5098	52	20	to	to	PART
cana-5098	52	21	build	build	VERB
cana-5098	52	22	the	the	DET
cana-5098	52	23	brand	brand	NOUN
cana-5098	52	24	loyalty	loyalty	NOUN
cana-5098	52	25	within	within	ADP
cana-5098	52	26	the	the	DET
cana-5098	52	27	different	different	ADJ
cana-5098	52	28	groups	group	NOUN
cana-5098	52	29	of	of	ADP
cana-5098	52	30	h.p.milkfed	h.p.milkfed	PROPN
cana-5098	52	31	.	.	PUNCT
cana-5098	53	1	this	this	PRON
cana-5098	53	2	can	can	AUX
cana-5098	53	3	be	be	AUX
cana-5098	53	4	achieved	achieve	VERB
cana-5098	53	5	only	only	ADV
cana-5098	53	6	by	by	ADP
cana-5098	53	7	utilizing	utilize	VERB
cana-5098	53	8	both	both	CCONJ
cana-5098	53	9	the	the	DET
cana-5098	53	10	mediums	medium	NOUN
cana-5098	53	11	to	to	PART
cana-5098	53	12	build	build	VERB
cana-5098	53	13	stronger	strong	ADJ
cana-5098	53	14	connection	connection	NOUN
cana-5098	53	15	with	with	ADP
cana-5098	53	16	the	the	DET
cana-5098	53	17	consumers	consumer	NOUN
cana-5098	53	18	.	.	PUNCT
cana-5098	54	1	as	as	SCONJ
cana-5098	54	2	rural	rural	ADJ
cana-5098	54	3	area	area	NOUN
cana-5098	54	4	consumers	consumer	NOUN
cana-5098	54	5	prefer	prefer	VERB
cana-5098	54	6	traditional	traditional	ADJ
cana-5098	54	7	method	method	NOUN
cana-5098	54	8	of	of	ADP
cana-5098	54	9	advertisement	advertisement	NOUN
cana-5098	54	10	and	and	CCONJ
cana-5098	54	11	urban	urban	ADJ
cana-5098	54	12	area	area	NOUN
cana-5098	54	13	consumers	consumer	NOUN
cana-5098	54	14	prefer	prefer	VERB
cana-5098	54	15	digital	digital	ADJ
cana-5098	54	16	platforms	platform	NOUN
cana-5098	54	17	over	over	ADP
cana-5098	54	18	traditional	traditional	ADJ
cana-5098	54	19	.	.	PUNCT
cana-5098	55	1	by	by	ADP
cana-5098	55	2	focusing	focus	VERB
cana-5098	55	3	on	on	ADP
cana-5098	55	4	both	both	PRON
cana-5098	55	5	can	can	AUX
cana-5098	55	6	help	help	VERB
cana-5098	55	7	in	in	ADP
cana-5098	55	8	building	build	VERB
cana-5098	55	9	brand	brand	NOUN
cana-5098	55	10	loyalty	loyalty	NOUN
cana-5098	55	11	.	.	PUNCT
cana-5098	56	1	references	reference	NOUN
cana-5098	56	2	[	[	X
cana-5098	56	3	1	1	NUM
cana-5098	56	4	]	]	PUNCT
cana-5098	56	5	aaker	aaker	NOUN
cana-5098	56	6	,	,	PUNCT
cana-5098	56	7	d.	d.	PROPN
cana-5098	56	8	a.	a.	PROPN
cana-5098	56	9	(	(	PUNCT
cana-5098	56	10	1991	1991	NUM
cana-5098	56	11	)	)	PUNCT
cana-5098	56	12	.	.	PUNCT
cana-5098	57	1	managing	manage	VERB
cana-5098	57	2	brand	brand	NOUN
cana-5098	57	3	equity	equity	PROPN
cana-5098	57	4	.	.	PUNCT
cana-5098	58	1	free	free	ADJ
cana-5098	58	2	press	press	NOUN
cana-5098	58	3	.	.	PUNCT
cana-5098	59	1	[	[	X
cana-5098	59	2	2	2	NUM
cana-5098	59	3	]	]	X
cana-5098	59	4	keller	keller	PROPN
cana-5098	59	5	,	,	PUNCT
cana-5098	59	6	k.	k.	PROPN
cana-5098	59	7	l.	l.	PROPN
cana-5098	59	8	(	(	PUNCT
cana-5098	59	9	2001	2001	NUM
cana-5098	59	10	)	)	PUNCT
cana-5098	59	11	.	.	PUNCT
cana-5098	60	1	building	build	VERB
cana-5098	60	2	customer	customer	NOUN
cana-5098	60	3	-	-	PUNCT
cana-5098	60	4	based	base	VERB
cana-5098	60	5	brand	brand	NOUN
cana-5098	60	6	equity	equity	NOUN
cana-5098	60	7	.	.	PUNCT
cana-5098	61	1	marketing	marketing	NOUN
cana-5098	61	2	management	management	NOUN
cana-5098	61	3	.	.	PUNCT
cana-5098	62	1	[	[	X
cana-5098	62	2	3	3	X
cana-5098	62	3	]	]	X
cana-5098	62	4	government	government	NOUN
cana-5098	62	5	of	of	ADP
cana-5098	62	6	himachal	himachal	PROPN
cana-5098	62	7	pradesh	pradesh	PROPN
cana-5098	62	8	.	.	PUNCT
cana-5098	63	1	(	(	PUNCT
cana-5098	63	2	2022	2022	NUM
cana-5098	63	3	)	)	PUNCT
cana-5098	63	4	.	.	PUNCT
cana-5098	64	1	annual	annual	ADJ
cana-5098	64	2	report	report	NOUN
cana-5098	64	3	on	on	ADP
cana-5098	64	4	h.p	h.p	PROPN
cana-5098	64	5	.	.	PROPN
cana-5098	64	6	milkfed	milkfed	PROPN
cana-5098	64	7	.	.	PUNCT
cana-5098	65	1	[	[	X
cana-5098	65	2	4	4	X
cana-5098	65	3	]	]	X
cana-5098	65	4	various	various	ADJ
cana-5098	65	5	marketing	marketing	NOUN
cana-5098	65	6	reports	report	NOUN
cana-5098	65	7	and	and	CCONJ
cana-5098	65	8	consumer	consumer	NOUN
cana-5098	65	9	surveys	survey	NOUN
cana-5098	65	10	(	(	PUNCT
cana-5098	65	11	2023	2023	NUM
cana-5098	65	12	)	)	PUNCT
cana-5098	65	13	.	.	PUNCT
cana-5098	66	1	[	[	X
cana-5098	66	2	5	5	NUM
cana-5098	66	3	]	]	X
cana-5098	66	4	social	social	ADJ
cana-5098	66	5	media	medium	NOUN
cana-5098	66	6	analytics	analytic	NOUN
cana-5098	66	7	of	of	ADP
cana-5098	66	8	h.p	h.p	PROPN
cana-5098	66	9	.	.	PROPN
cana-5098	66	10	milkfed	milkfed	PROPN
cana-5098	66	11	campaigns	campaign	NOUN
cana-5098	66	12	(	(	PUNCT
cana-5098	66	13	2023	2023	NUM
cana-5098	66	14	)	)	PUNCT
cana-5098	66	15	.	.	PUNCT
cana-5098	67	1	[	[	X
cana-5098	67	2	6	6	NUM
cana-5098	67	3	]	]	X
cana-5098	67	4	kumar	kumar	PROPN
cana-5098	67	5	,	,	PUNCT
cana-5098	67	6	r.	r.	PROPN
cana-5098	67	7	(	(	PUNCT
cana-5098	67	8	2019	2019	NUM
cana-5098	67	9	)	)	PUNCT
cana-5098	67	10	.	.	PUNCT
cana-5098	68	1	the	the	DET
cana-5098	68	2	role	role	NOUN
cana-5098	68	3	of	of	ADP
cana-5098	68	4	digital	digital	ADJ
cana-5098	68	5	marketing	marketing	NOUN
cana-5098	68	6	in	in	ADP
cana-5098	68	7	consumer	consumer	NOUN
cana-5098	68	8	engagement	engagement	NOUN
cana-5098	68	9	.	.	PUNCT
cana-5098	69	1	journal	journal	NOUN
cana-5098	69	2	of	of	ADP
cana-5098	69	3	marketing	marketing	NOUN
cana-5098	69	4	.	.	PUNCT
cana-5098	70	1	[	[	X
cana-5098	70	2	7	7	X
cana-5098	70	3	]	]	X
cana-5098	70	4	dejan	dejan	PROPN
cana-5098	70	5	jaksic	jaksic	PROPN
cana-5098	70	6	,	,	PUNCT
cana-5098	70	7	kristina	kristina	PROPN
cana-5098	70	8	mijic	mijic	PROPN
cana-5098	70	9	,	,	PUNCT
cana-5098	70	10	stanislav	stanislav	PROPN
cana-5098	70	11	zekic	zekic	PROPN
cana-5098	70	12	,	,	PUNCT
cana-5098	70	13	jelena	jelena	PROPN
cana-5098	70	14	poljasevic	poljasevic	PROPN
cana-5098	70	15	(	(	PUNCT
cana-5098	70	16	2015	2015	NUM
cana-5098	70	17	)	)	PUNCT
cana-5098	70	18	comparative	comparative	ADJ
cana-5098	70	19	profitability	profitability	NOUN
cana-5098	70	20	analysis	analysis	NOUN
cana-5098	70	21	of	of	ADP
cana-5098	70	22	milk	milk	NOUN
cana-5098	70	23	production	production	NOUN
cana-5098	70	24	companies	company	NOUN
cana-5098	70	25	to	to	ADP
cana-5098	70	26	milk	milk	NOUN
cana-5098	70	27	processing	processing	NOUN
cana-5098	70	28	companies	company	NOUN
cana-5098	70	29	in	in	ADP
cana-5098	70	30	serbia	serbia	PROPN
cana-5098	70	31	(	(	PUNCT
cana-5098	70	32	v.	v.	ADV
cana-5098	70	33	11	11	NUM
cana-5098	70	34	,	,	PUNCT
cana-5098	70	35	n.	n.	NOUN
cana-5098	70	36	3	3	NUM
cana-5098	70	37	–	–	PUNCT
cana-5098	70	38	jul	jul	PROPN
cana-5098	70	39	/	/	SYM
cana-5098	70	40	set	set	NOUN
cana-5098	70	41	2015	2015	NUM
cana-5098	70	42	.	.	PUNCT
cana-5098	71	1	issn	issn	PROPN
cana-5098	71	2	1808	1808	NUM
cana-5098	71	3	-	-	SYM
cana-5098	71	4	2882	2882	NUM
cana-5098	71	5	)	)	PUNCT
cana-5098	71	6	.	.	PUNCT
cana-5098	72	1	[	[	X
cana-5098	72	2	8	8	NUM
cana-5098	72	3	]	]	X
cana-5098	72	4	khan	khan	PROPN
cana-5098	72	5	shahzad0	shahzad0	PROPN
cana-5098	72	6	…	…	PUNCT
cana-5098	72	7	..	..	PUNCT
cana-5098	72	8	(	(	PUNCT
cana-5098	72	9	2012	2012	NUM
cana-5098	72	10	)	)	PUNCT
cana-5098	72	11	.	.	PUNCT
cana-5098	73	1	contribution	contribution	NOUN
cana-5098	73	2	of	of	ADP
cana-5098	73	3	brand	brand	NOUN
cana-5098	73	4	awareness	awareness	NOUN
cana-5098	73	5	and	and	CCONJ
cana-5098	73	6	brand	brand	NOUN
cana-5098	73	7	characteristics	characteristic	NOUN
cana-5098	73	8	towards	towards	ADP
cana-5098	73	9	customer	customer	NOUN
cana-5098	73	10	loyalty	loyalty	NOUN
cana-5098	73	11	(	(	PUNCT
cana-5098	73	12	a	a	DET
cana-5098	73	13	study	study	NOUN
cana-5098	73	14	of	of	ADP
cana-5098	73	15	milk	milk	NOUN
cana-5098	73	16	industry	industry	NOUN
cana-5098	73	17	of	of	ADP
cana-5098	73	18	peshawar	peshawar	NOUN
cana-5098	73	19	pakistan	pakistan	PROPN
cana-5098	73	20	)	)	PUNCT
cana-5098	73	21	.	.	PUNCT
cana-5098	74	1	journal	journal	PROPN
cana-5098	74	2	of	of	ADP
cana-5098	74	3	asian	asian	ADJ
cana-5098	74	4	business	business	NOUN
cana-5098	74	5	strategy	strategy	NOUN
cana-5098	74	6	,	,	PUNCT
cana-5098	74	7	vol	vol	NOUN
cana-5098	74	8	.	.	PROPN
cana-5098	74	9	2	2	NUM
cana-5098	74	10	,	,	PUNCT
cana-5098	74	11	no	no	INTJ
cana-5098	74	12	.	.	NOUN
cana-5098	74	13	8	8	NUM
cana-5098	74	14	,	,	PUNCT
cana-5098	74	15	pp	pp	ADJ
cana-5098	74	16	.	.	PUNCT
cana-5098	75	1	170	170	NUM
cana-5098	75	2	-	-	SYM
cana-5098	75	3	176	176	NUM
cana-5098	75	4	.	.	PUNCT
cana-5098	76	1	communications	communication	NOUN
cana-5098	76	2	on	on	ADP
cana-5098	76	3	applied	apply	VERB
cana-5098	76	4	nonlinear	nonlinear	ADJ
cana-5098	76	5	analysis	analysis	NOUN
cana-5098	76	6	issn	issn	NOUN
cana-5098	76	7	:	:	PUNCT
cana-5098	76	8	1074	1074	NUM
cana-5098	76	9	-	-	PUNCT
cana-5098	76	10	133x	133x	NUM
cana-5098	76	11	vol	vol	NOUN
cana-5098	76	12	32	32	NUM
cana-5098	76	13	no	no	NOUN
cana-5098	76	14	.	.	PUNCT
cana-5098	77	1	icmasd	icmasd	NOUN
cana-5098	77	2	(	(	PUNCT
cana-5098	77	3	2025	2025	NUM
cana-5098	77	4	)	)	PUNCT
cana-5098	78	1	688	688	NUM
cana-5098	78	2	https://internationalpubls.com	https://internationalpubls.com	X
cana-5098	78	3	[	[	X
cana-5098	78	4	9	9	NUM
cana-5098	78	5	]	]	PUNCT
cana-5098	78	6	tomas	tomas	PROPN
cana-5098	78	7	ratinger	ratinger	PROPN
cana-5098	78	8	,	,	PUNCT
cana-5098	78	9	iveta	iveta	PROPN
cana-5098	78	10	boskova(2013	boskova(2013	PROPN
cana-5098	78	11	)	)	PUNCT
cana-5098	78	12	.	.	PUNCT
cana-5098	79	1	strategies	strategy	NOUN
cana-5098	79	2	and	and	CCONJ
cana-5098	79	3	effects	effect	NOUN
cana-5098	79	4	of	of	ADP
cana-5098	79	5	milk	milk	NOUN
cana-5098	79	6	producers	producer	NOUN
cana-5098	79	7	’	’	PART
cana-5098	79	8	organisations	organisation	NOUN
cana-5098	79	9	in	in	ADP
cana-5098	79	10	the	the	DET
cana-5098	79	11	czech	czech	PROPN
cana-5098	79	12	republic	republic	PROPN
cana-5098	79	13	agric	agric	PROPN
cana-5098	79	14	.	.	PUNCT
cana-5098	80	1	econ	econ	PROPN
cana-5098	80	2	.	.	PUNCT
cana-5098	81	1	czech	czech	PROPN
cana-5098	81	2	,	,	PUNCT
cana-5098	81	3	59	59	NUM
cana-5098	81	4	,	,	PUNCT
cana-5098	81	5	2013	2013	NUM
cana-5098	81	6	(	(	PUNCT
cana-5098	81	7	3	3	NUM
cana-5098	81	8	):	):	PUNCT
cana-5098	81	9	113–124	113–124	NUM
cana-5098	81	10	.	.	PUNCT
cana-5098	82	1	[	[	X
cana-5098	82	2	10	10	NUM
cana-5098	82	3	]	]	X
cana-5098	82	4	vamika	vamika	PROPN
cana-5098	82	5	darhel	darhel	PROPN
cana-5098	82	6	,	,	PUNCT
cana-5098	82	7	dr	dr	PROPN
cana-5098	82	8	.	.	PROPN
cana-5098	82	9	nisha	nisha	PROPN
cana-5098	82	10	devi	devi	PROPN
cana-5098	82	11	(	(	PUNCT
cana-5098	82	12	2019	2019	NUM
cana-5098	82	13	)	)	PUNCT
cana-5098	82	14	marketing	marketing	NOUN
cana-5098	82	15	and	and	CCONJ
cana-5098	82	16	consumption	consumption	NOUN
cana-5098	82	17	of	of	ADP
cana-5098	82	18	dairy	dairy	NOUN
cana-5098	82	19	products	product	NOUN
cana-5098	82	20	in	in	ADP
cana-5098	82	21	himachal	himachal	PROPN
cana-5098	82	22	pradesh	pradesh	PROPN
cana-5098	82	23	.	.	PUNCT
cana-5098	83	1	parisheelan	parisheelan	PROPN
cana-5098	83	2	vol.-xv	vol.-xv	PROPN
cana-5098	83	3	,	,	PUNCT
cana-5098	83	4	no.1	no.1	NUM
cana-5098	83	5	,	,	PUNCT
cana-5098	83	6	2019	2019	NUM
cana-5098	83	7	,	,	PUNCT
cana-5098	83	8	issn	issn	PROPN
cana-5098	83	9	0974	0974	NUM
cana-5098	83	10	7222	7222	NUM
cana-5098	83	11	.	.	PUNCT
cana-5098	84	1	[	[	X
cana-5098	84	2	11	11	NUM
cana-5098	84	3	]	]	X
cana-5098	84	4	murat	murat	PROPN
cana-5098	84	5	ikramov	ikramov	PROPN
cana-5098	84	6	,	,	PUNCT
cana-5098	84	7	sanjar	sanjar	PROPN
cana-5098	84	8	eshmatov	eshmatov	PROPN
cana-5098	84	9	,	,	PUNCT
cana-5098	84	10	asqarjon	asqarjon	NOUN
cana-5098	84	11	samadov	samadov	PROPN
cana-5098	84	12	,	,	PUNCT
cana-5098	84	13	gavhar	gavhar	ADJ
cana-5098	84	14	imomova	imomova	PROPN
cana-5098	84	15	,	,	PUNCT
cana-5098	84	16	maftuna	maftuna	PROPN
cana-5098	84	17	boboerova	boboerova	PROPN
cana-5098	84	18	,	,	PUNCT
cana-5098	84	19	maksud	maksud	PROPN
cana-5098	84	20	kurolov	kurolov	PROPN
cana-5098	84	21	(	(	PUNCT
cana-5098	84	22	2021)management	2021)management	NUM
cana-5098	84	23	marketing	marketing	NOUN
cana-5098	84	24	strategy	strategy	NOUN
cana-5098	84	25	for	for	ADP
cana-5098	84	26	formation	formation	NOUN
cana-5098	84	27	of	of	ADP
cana-5098	84	28	local	local	ADJ
cana-5098	84	29	brand	brand	NOUN
cana-5098	84	30	of	of	ADP
cana-5098	84	31	milk	milk	NOUN
cana-5098	84	32	and	and	CCONJ
cana-5098	84	33	dairy	dairy	NOUN
cana-5098	84	34	products	product	NOUN
cana-5098	84	35	in	in	ADP
cana-5098	84	36	the	the	DET
cana-5098	84	37	digital	digital	ADJ
cana-5098	84	38	economy	economy	NOUN
cana-5098	84	39	.issn	.issn	ADP
cana-5098	84	40	:	:	PUNCT
cana-5098	84	41	2237	2237	NUM
cana-5098	84	42	-	-	SYM
cana-5098	84	43	0722	0722	NUM
cana-5098	84	44	vol	vol	NOUN
cana-5098	84	45	.	.	PROPN
cana-5098	84	46	11	11	NUM
cana-5098	85	1	no	no	NOUN
cana-5098	85	2	.	.	NOUN
cana-5098	85	3	2	2	NUM
cana-5098	85	4	(	(	PUNCT
cana-5098	85	5	2021	2021	NUM
cana-5098	85	6	)	)	PUNCT
cana-5098	86	1	[	[	X
cana-5098	86	2	12	12	NUM
cana-5098	86	3	]	]	PUNCT
cana-5098	86	4	bhumit	bhumit	NOUN
cana-5098	86	5	shah	shah	NOUN
cana-5098	86	6	(	(	PUNCT
cana-5098	86	7	2017	2017	NUM
cana-5098	86	8	)	)	PUNCT
cana-5098	86	9	a	a	DET
cana-5098	86	10	study	study	NOUN
cana-5098	86	11	on	on	ADP
cana-5098	86	12	drivers	driver	NOUN
cana-5098	86	13	of	of	ADP
cana-5098	86	14	organizational	organizational	ADJ
cana-5098	86	15	structure	structure	NOUN
cana-5098	86	16	and	and	CCONJ
cana-5098	86	17	design	design	NOUN
cana-5098	86	18	as	as	ADP
cana-5098	86	19	tool	tool	NOUN
cana-5098	86	20	to	to	PART
cana-5098	86	21	enhance	enhance	VERB
cana-5098	86	22	organizational	organizational	ADJ
cana-5098	86	23	effectiveness	effectiveness	NOUN
cana-5098	86	24	:	:	PUNCT
cana-5098	86	25	a	a	DET
cana-5098	86	26	case	case	NOUN
cana-5098	86	27	study	study	NOUN
cana-5098	86	28	of	of	ADP
cana-5098	86	29	amul	amul	PROPN
cana-5098	86	30	international	international	PROPN
cana-5098	86	31	journal	journal	NOUN
cana-5098	86	32	for	for	ADP
cana-5098	86	33	innovative	innovative	ADJ
cana-5098	86	34	research	research	NOUN
cana-5098	86	35	in	in	ADP
cana-5098	86	36	multidisciplinary	multidisciplinary	ADJ
cana-5098	86	37	field	field	NOUN
cana-5098	86	38	issn	issn	VERB
cana-5098	86	39	–	–	PUNCT
cana-5098	86	40	2455	2455	NUM
cana-5098	86	41	-	-	SYM
cana-5098	86	42	0620	0620	NUM
cana-5098	86	43	volume	volume	NOUN
cana-5098	86	44	3	3	NUM
cana-5098	86	45	,	,	PUNCT
cana-5098	86	46	issue	issue	NOUN
cana-5098	86	47	4	4	NUM
cana-5098	86	48	,	,	PUNCT
cana-5098	86	49	apr	apr	NOUN
cana-5098	86	50	–	–	PUNCT
cana-5098	86	51	2017	2017	NUM
cana-5098	86	52	[	[	SYM
cana-5098	86	53	13	13	NUM
cana-5098	86	54	]	]	X
cana-5098	86	55	devesh	devesh	NOUN
cana-5098	86	56	thakur	thakur	NOUN
cana-5098	86	57	,	,	PUNCT
cana-5098	86	58	krishanender	krishanender	PROPN
cana-5098	86	59	dinesh	dinesh	PROPN
cana-5098	86	60	,	,	PUNCT
cana-5098	86	61	manoj	manoj	PROPN
cana-5098	86	62	sharma	sharma	PROPN
cana-5098	86	63	and	and	CCONJ
cana-5098	86	64	madhu	madhu	PROPN
cana-5098	86	65	suman	suman	PROPN
cana-5098	86	66	(	(	PUNCT
cana-5098	86	67	2021)emerging	2021)emerging	NUM
cana-5098	86	68	trend	trend	NOUN
cana-5098	86	69	of	of	ADP
cana-5098	86	70	dairy	dairy	NOUN
cana-5098	86	71	based	base	VERB
cana-5098	86	72	producer	producer	NOUN
cana-5098	86	73	organizations	organization	NOUN
cana-5098	86	74	:	:	PUNCT
cana-5098	86	75	case	case	NOUN
cana-5098	86	76	studies	study	NOUN
cana-5098	86	77	from	from	ADP
cana-5098	86	78	himachal	himachal	PROPN
cana-5098	86	79	pradesh	pradesh	PROPN
cana-5098	86	80	.indian	.indian	PUNCT
cana-5098	87	1	j	j	PROPN
cana-5098	87	2	dairy	dairy	NOUN
cana-5098	87	3	sci	sci	PROPN
cana-5098	87	4	74(3	74(3	NOUN
cana-5098	87	5	):	):	PUNCT
cana-5098	87	6	262	262	NUM
cana-5098	87	7	-	-	SYM
cana-5098	87	8	265	265	NUM
cana-5098	87	9	262	262	NUM
cana-5098	87	10	.	.	PUNCT