id	sid	tid	token	lemma	pos
cana-5175	1	1	communications	communication	NOUN
cana-5175	1	2	on	on	ADP
cana-5175	1	3	applied	apply	VERB
cana-5175	1	4	nonlinear	nonlinear	ADJ
cana-5175	1	5	analysis	analysis	NOUN
cana-5175	1	6	issn	issn	NOUN
cana-5175	1	7	:	:	PUNCT
cana-5175	1	8	1074	1074	NUM
cana-5175	1	9	-	-	PUNCT
cana-5175	1	10	133x	133x	NUM
cana-5175	1	11	vol	vol	NOUN
cana-5175	1	12	32	32	NUM
cana-5175	1	13	no	no	NOUN
cana-5175	1	14	.	.	PUNCT
cana-5175	2	1	icmasd	icmasd	NOUN
cana-5175	2	2	(	(	PUNCT
cana-5175	2	3	2025	2025	NUM
cana-5175	2	4	)	)	PUNCT
cana-5175	2	5	1495	1495	NUM
cana-5175	2	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5175	2	7	rise	rise	NOUN
cana-5175	2	8	of	of	ADP
cana-5175	2	9	e	e	NOUN
cana-5175	2	10	-	-	NOUN
cana-5175	2	11	marketing	marketing	NOUN
cana-5175	2	12	:	:	PUNCT
cana-5175	2	13	a	a	DET
cana-5175	2	14	shift	shift	NOUN
cana-5175	2	15	from	from	ADP
cana-5175	2	16	traditional	traditional	ADJ
cana-5175	2	17	to	to	ADP
cana-5175	2	18	digital	digital	ADJ
cana-5175	2	19	marketing	marketing	NOUN
cana-5175	2	20	in	in	ADP
cana-5175	2	21	the	the	DET
cana-5175	2	22	tourism	tourism	NOUN
cana-5175	2	23	industry	industry	NOUN
cana-5175	2	24	(	(	PUNCT
cana-5175	2	25	hotels	hotel	NOUN
cana-5175	2	26	&	&	CCONJ
cana-5175	2	27	tour	tour	NOUN
cana-5175	2	28	operators	operator	NOUN
cana-5175	2	29	)	)	PUNCT
cana-5175	2	30	mousumi	mousumi	PROPN
cana-5175	2	31	dasgupta1	dasgupta1	PROPN
cana-5175	2	32	,	,	PUNCT
cana-5175	2	33	suyash	suyash	ADJ
cana-5175	2	34	pawar1	pawar1	PROPN
cana-5175	2	35	,	,	PUNCT
cana-5175	2	36	varinder	varinder	NOUN
cana-5175	2	37	rana2	rana2	NOUN
cana-5175	2	38	1	1	NUM
cana-5175	2	39	sohmt	sohmt	NOUN
cana-5175	2	40	,	,	PUNCT
cana-5175	2	41	ct	ct	PROPN
cana-5175	2	42	university	university	NOUN
cana-5175	2	43	,	,	PUNCT
cana-5175	2	44	ludhiana	ludhiana	PROPN
cana-5175	2	45	.	.	PUNCT
cana-5175	2	46	2	2	NUM
cana-5175	2	47	city	city	NOUN
cana-5175	2	48	university	university	NOUN
cana-5175	2	49	ajman	ajman	NOUN
cana-5175	2	50	,	,	PUNCT
cana-5175	2	51	ajman	ajman	PROPN
cana-5175	2	52	,	,	PUNCT
cana-5175	2	53	uae	uae	PROPN
cana-5175	2	54	.	.	PUNCT
cana-5175	3	1	article	article	PROPN
cana-5175	3	2	history	history	NOUN
cana-5175	3	3	:	:	PUNCT
cana-5175	3	4	received	receive	VERB
cana-5175	3	5	:	:	PUNCT
cana-5175	3	6	12	12	NUM
cana-5175	3	7	-	-	SYM
cana-5175	3	8	12	12	NUM
cana-5175	3	9	-	-	PUNCT
cana-5175	3	10	2024	2024	NUM
cana-5175	3	11	revised	revise	VERB
cana-5175	3	12	:	:	PUNCT
cana-5175	3	13	25	25	NUM
cana-5175	3	14	-	-	PUNCT
cana-5175	3	15	01	01	NUM
cana-5175	3	16	-	-	PUNCT
cana-5175	3	17	2025	2025	NUM
cana-5175	3	18	accepted	accept	VERB
cana-5175	3	19	:	:	PUNCT
cana-5175	3	20	05	05	NUM
cana-5175	3	21	-	-	PUNCT
cana-5175	3	22	02	02	NUM
cana-5175	3	23	-	-	PUNCT
cana-5175	3	24	2025	2025	NUM
cana-5175	3	25	abstract	abstract	NOUN
cana-5175	3	26	:	:	PUNCT
cana-5175	3	27	introduction	introduction	NOUN
cana-5175	3	28	:	:	PUNCT
cana-5175	3	29	this	this	DET
cana-5175	3	30	study	study	NOUN
cana-5175	3	31	examines	examine	VERB
cana-5175	3	32	the	the	DET
cana-5175	3	33	growing	grow	VERB
cana-5175	3	34	influence	influence	NOUN
cana-5175	3	35	of	of	ADP
cana-5175	3	36	e	e	NOUN
cana-5175	3	37	-	-	NOUN
cana-5175	3	38	marketing	marketing	NOUN
cana-5175	3	39	in	in	ADP
cana-5175	3	40	india	india	PROPN
cana-5175	3	41	's	's	PART
cana-5175	3	42	hospitality	hospitality	NOUN
cana-5175	3	43	industry	industry	NOUN
cana-5175	3	44	,	,	PUNCT
cana-5175	3	45	focusing	focus	VERB
cana-5175	3	46	on	on	ADP
cana-5175	3	47	hotels	hotel	NOUN
cana-5175	3	48	and	and	CCONJ
cana-5175	3	49	tour	tour	NOUN
cana-5175	3	50	operators	operator	NOUN
cana-5175	3	51	.	.	PUNCT
cana-5175	4	1	as	as	SCONJ
cana-5175	4	2	digital	digital	ADJ
cana-5175	4	3	marketing	marketing	NOUN
cana-5175	4	4	replaces	replace	VERB
cana-5175	4	5	traditional	traditional	ADJ
cana-5175	4	6	offline	offline	ADJ
cana-5175	4	7	methods	method	NOUN
cana-5175	4	8	,	,	PUNCT
cana-5175	4	9	tools	tool	NOUN
cana-5175	4	10	such	such	ADJ
cana-5175	4	11	as	as	ADP
cana-5175	4	12	social	social	ADJ
cana-5175	4	13	media	medium	NOUN
cana-5175	4	14	,	,	PUNCT
cana-5175	4	15	search	search	NOUN
cana-5175	4	16	engine	engine	NOUN
cana-5175	4	17	optimization	optimization	NOUN
cana-5175	4	18	(	(	PUNCT
cana-5175	4	19	seo	seo	NOUN
cana-5175	4	20	)	)	PUNCT
cana-5175	4	21	,	,	PUNCT
cana-5175	4	22	and	and	CCONJ
cana-5175	4	23	email	email	NOUN
cana-5175	4	24	campaigns	campaign	NOUN
cana-5175	4	25	are	be	AUX
cana-5175	4	26	transforming	transform	VERB
cana-5175	4	27	how	how	SCONJ
cana-5175	4	28	businesses	business	NOUN
cana-5175	4	29	engage	engage	VERB
cana-5175	4	30	customers	customer	NOUN
cana-5175	4	31	and	and	CCONJ
cana-5175	4	32	improve	improve	VERB
cana-5175	4	33	visibility	visibility	NOUN
cana-5175	4	34	.	.	PUNCT
cana-5175	5	1	purpose	purpose	NOUN
cana-5175	5	2	:	:	PUNCT
cana-5175	5	3	the	the	DET
cana-5175	5	4	research	research	NOUN
cana-5175	5	5	studies	study	VERB
cana-5175	5	6	main	main	ADJ
cana-5175	5	7	purpose	purpose	NOUN
cana-5175	5	8	is	be	AUX
cana-5175	5	9	to	to	PART
cana-5175	5	10	evaluate	evaluate	VERB
cana-5175	5	11	the	the	DET
cana-5175	5	12	effectiveness	effectiveness	NOUN
cana-5175	5	13	of	of	ADP
cana-5175	5	14	emarketing	emarketing	NOUN
cana-5175	5	15	compared	compare	VERB
cana-5175	5	16	to	to	ADP
cana-5175	5	17	traditional	traditional	ADJ
cana-5175	5	18	marketing	marketing	NOUN
cana-5175	5	19	in	in	ADP
cana-5175	5	20	increasing	increase	VERB
cana-5175	5	21	market	market	NOUN
cana-5175	5	22	reach	reach	NOUN
cana-5175	5	23	,	,	PUNCT
cana-5175	5	24	enhancing	enhance	VERB
cana-5175	5	25	customer	customer	NOUN
cana-5175	5	26	satisfaction	satisfaction	NOUN
cana-5175	5	27	,	,	PUNCT
cana-5175	5	28	and	and	CCONJ
cana-5175	5	29	driving	drive	VERB
cana-5175	5	30	revenue	revenue	NOUN
cana-5175	5	31	growth	growth	NOUN
cana-5175	5	32	.	.	PUNCT
cana-5175	6	1	it	it	PRON
cana-5175	6	2	also	also	ADV
cana-5175	6	3	provides	provide	VERB
cana-5175	6	4	insights	insight	NOUN
cana-5175	6	5	into	into	ADP
cana-5175	6	6	optimizing	optimize	VERB
cana-5175	6	7	digital	digital	ADJ
cana-5175	6	8	marketing	marketing	NOUN
cana-5175	6	9	strategies	strategy	NOUN
cana-5175	6	10	for	for	ADP
cana-5175	6	11	hotels	hotel	NOUN
cana-5175	6	12	and	and	CCONJ
cana-5175	6	13	tour	tour	NOUN
cana-5175	6	14	operators	operator	NOUN
cana-5175	6	15	in	in	ADP
cana-5175	6	16	a	a	DET
cana-5175	6	17	highly	highly	ADV
cana-5175	6	18	competitive	competitive	ADJ
cana-5175	6	19	tourism	tourism	NOUN
cana-5175	6	20	sector	sector	NOUN
cana-5175	6	21	.	.	PUNCT
cana-5175	7	1	methodology	methodology	NOUN
cana-5175	7	2	:	:	PUNCT
cana-5175	7	3	a	a	DET
cana-5175	7	4	mixed	mix	VERB
cana-5175	7	5	-	-	PUNCT
cana-5175	7	6	method	method	NOUN
cana-5175	7	7	approach	approach	NOUN
cana-5175	7	8	was	be	AUX
cana-5175	7	9	adopted	adopt	VERB
cana-5175	7	10	,	,	PUNCT
cana-5175	7	11	collecting	collect	VERB
cana-5175	7	12	data	datum	NOUN
cana-5175	7	13	from	from	ADP
cana-5175	7	14	120	120	NUM
cana-5175	7	15	respondents	respondent	NOUN
cana-5175	7	16	,	,	PUNCT
cana-5175	7	17	including	include	VERB
cana-5175	7	18	managers	manager	NOUN
cana-5175	7	19	and	and	CCONJ
cana-5175	7	20	marketing	marketing	NOUN
cana-5175	7	21	professionals	professional	NOUN
cana-5175	7	22	from	from	ADP
cana-5175	7	23	hotels	hotel	NOUN
cana-5175	7	24	and	and	CCONJ
cana-5175	7	25	tour	tour	NOUN
cana-5175	7	26	operators	operator	NOUN
cana-5175	7	27	in	in	ADP
cana-5175	7	28	major	major	ADJ
cana-5175	7	29	tourist	tourist	NOUN
cana-5175	7	30	destinations	destination	NOUN
cana-5175	7	31	.	.	PUNCT
cana-5175	8	1	quantitative	quantitative	ADJ
cana-5175	8	2	data	datum	NOUN
cana-5175	8	3	were	be	AUX
cana-5175	8	4	analyzed	analyze	VERB
cana-5175	8	5	using	use	VERB
cana-5175	8	6	chisquare	chisquare	NOUN
cana-5175	8	7	tests	test	NOUN
cana-5175	8	8	,	,	PUNCT
cana-5175	8	9	anova	anova	PROPN
cana-5175	8	10	,	,	PUNCT
cana-5175	8	11	and	and	CCONJ
cana-5175	8	12	correlation	correlation	NOUN
cana-5175	8	13	analysis	analysis	NOUN
cana-5175	8	14	to	to	PART
cana-5175	8	15	assess	assess	VERB
cana-5175	8	16	the	the	DET
cana-5175	8	17	impact	impact	NOUN
cana-5175	8	18	of	of	ADP
cana-5175	8	19	e	e	NOUN
cana-5175	8	20	-	-	NOUN
cana-5175	8	21	marketing	marketing	NOUN
cana-5175	8	22	on	on	ADP
cana-5175	8	23	key	key	ADJ
cana-5175	8	24	performance	performance	NOUN
cana-5175	8	25	metrics	metric	NOUN
cana-5175	8	26	.	.	PUNCT
cana-5175	9	1	findings	finding	NOUN
cana-5175	9	2	:	:	PUNCT
cana-5175	9	3	the	the	DET
cana-5175	9	4	analysis	analysis	NOUN
cana-5175	9	5	shows	show	VERB
cana-5175	9	6	that	that	SCONJ
cana-5175	9	7	e	e	NOUN
cana-5175	9	8	-	-	NOUN
cana-5175	9	9	marketing	marketing	NOUN
cana-5175	9	10	significantly	significantly	ADV
cana-5175	9	11	broadens	broaden	VERB
cana-5175	9	12	market	market	NOUN
cana-5175	9	13	reach	reach	NOUN
cana-5175	9	14	and	and	CCONJ
cana-5175	9	15	enhances	enhance	VERB
cana-5175	9	16	customer	customer	NOUN
cana-5175	9	17	engagement	engagement	NOUN
cana-5175	9	18	compared	compare	VERB
cana-5175	9	19	to	to	ADP
cana-5175	9	20	traditional	traditional	ADJ
cana-5175	9	21	marketing	marketing	NOUN
cana-5175	9	22	.	.	PUNCT
cana-5175	10	1	personalized	personalize	VERB
cana-5175	10	2	digital	digital	ADJ
cana-5175	10	3	strategies	strategy	NOUN
cana-5175	10	4	like	like	ADP
cana-5175	10	5	social	social	ADJ
cana-5175	10	6	media	medium	NOUN
cana-5175	10	7	interactions	interaction	NOUN
cana-5175	10	8	and	and	CCONJ
cana-5175	10	9	email	email	NOUN
cana-5175	10	10	campaigns	campaign	NOUN
cana-5175	10	11	improve	improve	VERB
cana-5175	10	12	customer	customer	NOUN
cana-5175	10	13	satisfaction	satisfaction	NOUN
cana-5175	10	14	and	and	CCONJ
cana-5175	10	15	foster	foster	ADJ
cana-5175	10	16	loyalty	loyalty	NOUN
cana-5175	10	17	.	.	PUNCT
cana-5175	11	1	additionally	additionally	ADV
cana-5175	11	2	,	,	PUNCT
cana-5175	11	3	e	e	NOUN
cana-5175	11	4	-	-	NOUN
cana-5175	11	5	marketing	marketing	NOUN
cana-5175	11	6	offers	offer	VERB
cana-5175	11	7	a	a	DET
cana-5175	11	8	cost	cost	NOUN
cana-5175	11	9	-	-	PUNCT
cana-5175	11	10	effective	effective	ADJ
cana-5175	11	11	alternative	alternative	NOUN
cana-5175	11	12	,	,	PUNCT
cana-5175	11	13	enabling	enable	VERB
cana-5175	11	14	real	real	ADJ
cana-5175	11	15	-	-	PUNCT
cana-5175	11	16	time	time	NOUN
cana-5175	11	17	adjustments	adjustment	NOUN
cana-5175	11	18	for	for	ADP
cana-5175	11	19	better	well	ADJ
cana-5175	11	20	roi	roi	NOUN
cana-5175	11	21	.	.	PUNCT
cana-5175	12	1	conclusion	conclusion	NOUN
cana-5175	12	2	:	:	PUNCT
cana-5175	12	3	e	e	X
cana-5175	12	4	-	-	NOUN
cana-5175	12	5	marketing	marketing	NOUN
cana-5175	12	6	plays	play	VERB
cana-5175	12	7	a	a	DET
cana-5175	12	8	transformative	transformative	ADJ
cana-5175	12	9	role	role	NOUN
cana-5175	12	10	in	in	ADP
cana-5175	12	11	the	the	DET
cana-5175	12	12	indian	indian	ADJ
cana-5175	12	13	hospitality	hospitality	NOUN
cana-5175	12	14	sector	sector	NOUN
cana-5175	12	15	,	,	PUNCT
cana-5175	12	16	helping	help	VERB
cana-5175	12	17	businesses	business	NOUN
cana-5175	12	18	adapt	adapt	VERB
cana-5175	12	19	to	to	ADP
cana-5175	12	20	changing	change	VERB
cana-5175	12	21	consumer	consumer	NOUN
cana-5175	12	22	preferences	preference	NOUN
cana-5175	12	23	and	and	CCONJ
cana-5175	12	24	achieve	achieve	VERB
cana-5175	12	25	sustainable	sustainable	ADJ
cana-5175	12	26	growth	growth	NOUN
cana-5175	12	27	.	.	PUNCT
cana-5175	13	1	by	by	ADP
cana-5175	13	2	leveraging	leverage	VERB
cana-5175	13	3	digital	digital	ADJ
cana-5175	13	4	platforms	platform	NOUN
cana-5175	13	5	,	,	PUNCT
cana-5175	13	6	hotels	hotel	NOUN
cana-5175	13	7	and	and	CCONJ
cana-5175	13	8	tour	tour	NOUN
cana-5175	13	9	operators	operator	NOUN
cana-5175	13	10	can	can	AUX
cana-5175	13	11	increase	increase	VERB
cana-5175	13	12	visibility	visibility	NOUN
cana-5175	13	13	,	,	PUNCT
cana-5175	13	14	strengthen	strengthen	VERB
cana-5175	13	15	customer	customer	NOUN
cana-5175	13	16	relationships	relationship	NOUN
cana-5175	13	17	,	,	PUNCT
cana-5175	13	18	and	and	CCONJ
cana-5175	13	19	remain	remain	VERB
cana-5175	13	20	competitive	competitive	ADJ
cana-5175	13	21	in	in	ADP
cana-5175	13	22	a	a	DET
cana-5175	13	23	digital	digital	ADJ
cana-5175	13	24	-	-	PUNCT
cana-5175	13	25	first	first	ADJ
cana-5175	13	26	market	market	NOUN
cana-5175	13	27	.	.	PUNCT
cana-5175	14	1	this	this	DET
cana-5175	14	2	study	study	NOUN
cana-5175	14	3	underscores	underscore	VERB
cana-5175	14	4	the	the	DET
cana-5175	14	5	importance	importance	NOUN
cana-5175	14	6	of	of	ADP
cana-5175	14	7	embracing	embrace	VERB
cana-5175	14	8	e	e	NOUN
cana-5175	14	9	-	-	NOUN
cana-5175	14	10	marketing	marketing	NOUN
cana-5175	14	11	for	for	ADP
cana-5175	14	12	long	long	ADJ
cana-5175	14	13	-	-	PUNCT
cana-5175	14	14	term	term	NOUN
cana-5175	14	15	success	success	NOUN
cana-5175	14	16	in	in	ADP
cana-5175	14	17	the	the	DET
cana-5175	14	18	tourism	tourism	NOUN
cana-5175	14	19	industry	industry	NOUN
cana-5175	14	20	.	.	PUNCT
cana-5175	15	1	keywords	keyword	NOUN
cana-5175	15	2	:	:	PUNCT
cana-5175	15	3	e	e	X
cana-5175	15	4	-	-	NOUN
cana-5175	15	5	marketing	marketing	NOUN
cana-5175	15	6	,	,	PUNCT
cana-5175	15	7	hospitality	hospitality	NOUN
cana-5175	15	8	industry	industry	NOUN
cana-5175	15	9	,	,	PUNCT
cana-5175	15	10	customer	customer	NOUN
cana-5175	15	11	engagement	engagement	NOUN
cana-5175	15	12	,	,	PUNCT
cana-5175	15	13	digital	digital	ADJ
cana-5175	15	14	marketing	marketing	NOUN
cana-5175	15	15	,	,	PUNCT
cana-5175	15	16	hotels	hotel	NOUN
cana-5175	15	17	,	,	PUNCT
cana-5175	15	18	tour	tour	NOUN
cana-5175	15	19	operators	operator	NOUN
cana-5175	15	20	,	,	PUNCT
cana-5175	15	21	market	market	NOUN
cana-5175	15	22	reach	reach	NOUN
cana-5175	15	23	,	,	PUNCT
cana-5175	15	24	return	return	VERB
cana-5175	15	25	on	on	ADP
cana-5175	15	26	investment	investment	NOUN
cana-5175	15	27	(	(	PUNCT
cana-5175	15	28	roi	roi	NOUN
cana-5175	15	29	)	)	PUNCT
cana-5175	15	30	,	,	PUNCT
cana-5175	15	31	customer	customer	NOUN
cana-5175	15	32	satisfaction	satisfaction	NOUN
cana-5175	15	33	1.“introduction	1.“introduction	NUM
cana-5175	15	34	communications	communication	NOUN
cana-5175	15	35	on	on	ADP
cana-5175	15	36	applied	apply	VERB
cana-5175	15	37	nonlinear	nonlinear	ADJ
cana-5175	15	38	analysis	analysis	NOUN
cana-5175	15	39	issn	issn	NOUN
cana-5175	15	40	:	:	PUNCT
cana-5175	15	41	1074	1074	NUM
cana-5175	15	42	-	-	PUNCT
cana-5175	15	43	133x	133x	NUM
cana-5175	15	44	vol	vol	NOUN
cana-5175	15	45	32	32	NUM
cana-5175	15	46	no	no	NOUN
cana-5175	15	47	.	.	PUNCT
cana-5175	16	1	icmasd	icmasd	NOUN
cana-5175	16	2	(	(	PUNCT
cana-5175	16	3	2025	2025	NUM
cana-5175	16	4	)	)	PUNCT
cana-5175	16	5	1496	1496	NUM
cana-5175	16	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5175	16	7	e	e	NOUN
cana-5175	16	8	-	-	NOUN
cana-5175	16	9	marketing	marketing	ADJ
cana-5175	16	10	,	,	PUNCT
cana-5175	16	11	or	or	CCONJ
cana-5175	16	12	electronic	electronic	ADJ
cana-5175	16	13	marketing	marketing	NOUN
cana-5175	16	14	,	,	PUNCT
cana-5175	16	15	refers	refer	VERB
cana-5175	16	16	to	to	ADP
cana-5175	16	17	the	the	DET
cana-5175	16	18	utilization	utilization	NOUN
cana-5175	16	19	of	of	ADP
cana-5175	16	20	online	online	ADJ
cana-5175	16	21	platforms	platform	NOUN
cana-5175	16	22	and	and	CCONJ
cana-5175	16	23	digital	digital	ADJ
cana-5175	16	24	tools	tool	NOUN
cana-5175	16	25	to	to	PART
cana-5175	16	26	promote	promote	VERB
cana-5175	16	27	products	product	NOUN
cana-5175	16	28	and	and	CCONJ
cana-5175	16	29	services	service	NOUN
cana-5175	16	30	.	.	PUNCT
cana-5175	17	1	in	in	ADP
cana-5175	17	2	the	the	DET
cana-5175	17	3	hospitality	hospitality	NOUN
cana-5175	17	4	industry	industry	NOUN
cana-5175	17	5	,	,	PUNCT
cana-5175	17	6	especially	especially	ADV
cana-5175	17	7	within	within	ADP
cana-5175	17	8	india	india	PROPN
cana-5175	17	9	's	's	PART
cana-5175	17	10	hotels	hotel	NOUN
cana-5175	17	11	and	and	CCONJ
cana-5175	17	12	tourism	tourism	NOUN
cana-5175	17	13	sector	sector	NOUN
cana-5175	17	14	,	,	PUNCT
cana-5175	17	15	e	e	NOUN
cana-5175	17	16	-	-	NOUN
cana-5175	17	17	marketing	marketing	NOUN
cana-5175	17	18	has	have	AUX
cana-5175	17	19	emerged	emerge	VERB
cana-5175	17	20	as	as	ADP
cana-5175	17	21	a	a	DET
cana-5175	17	22	powerful	powerful	ADJ
cana-5175	17	23	tool	tool	NOUN
cana-5175	17	24	for	for	ADP
cana-5175	17	25	reaching	reach	VERB
cana-5175	17	26	global	global	ADJ
cana-5175	17	27	audiences	audience	NOUN
cana-5175	17	28	and	and	CCONJ
cana-5175	17	29	enhancing	enhance	VERB
cana-5175	17	30	customer	customer	NOUN
cana-5175	17	31	engagement	engagement	NOUN
cana-5175	17	32	.	.	PUNCT
cana-5175	18	1	”this	”this	NOUN
cana-5175	18	2	includes	include	VERB
cana-5175	18	3	strategies	strategy	NOUN
cana-5175	18	4	like	like	ADP
cana-5175	18	5	social	social	ADJ
cana-5175	18	6	media	medium	NOUN
cana-5175	18	7	marketing	marketing	NOUN
cana-5175	18	8	,	,	PUNCT
cana-5175	18	9	search	search	NOUN
cana-5175	18	10	engine	engine	NOUN
cana-5175	18	11	optimization	optimization	NOUN
cana-5175	18	12	(	(	PUNCT
cana-5175	18	13	seo	seo	NOUN
cana-5175	18	14	)	)	PUNCT
cana-5175	18	15	,	,	PUNCT
cana-5175	18	16	pay	pay	VERB
cana-5175	18	17	-	-	PUNCT
cana-5175	18	18	per	per	ADP
cana-5175	18	19	-	-	PUNCT
cana-5175	18	20	click	click	NOUN
cana-5175	18	21	(	(	PUNCT
cana-5175	18	22	ppc	ppc	NOUN
cana-5175	18	23	)	)	PUNCT
cana-5175	18	24	advertising	advertising	NOUN
cana-5175	18	25	,	,	PUNCT
cana-5175	18	26	content	content	NOUN
cana-5175	18	27	marketing	marketing	NOUN
cana-5175	18	28	,	,	PUNCT
cana-5175	18	29	and	and	CCONJ
cana-5175	18	30	email	email	NOUN
cana-5175	18	31	marketing	marketing	NOUN
cana-5175	18	32	.	.	PUNCT
cana-5175	19	1	these	these	DET
cana-5175	19	2	digital	digital	ADJ
cana-5175	19	3	approaches	approach	NOUN
cana-5175	19	4	differ	differ	VERB
cana-5175	19	5	substantially	substantially	ADV
cana-5175	19	6	from	from	ADP
cana-5175	19	7	traditional	traditional	ADJ
cana-5175	19	8	offline	offline	ADJ
cana-5175	19	9	marketing	marketing	NOUN
cana-5175	19	10	methods	method	NOUN
cana-5175	19	11	,	,	PUNCT
cana-5175	19	12	such	such	ADJ
cana-5175	19	13	as	as	ADP
cana-5175	19	14	newspaper	newspaper	NOUN
cana-5175	19	15	advertisements	advertisement	NOUN
cana-5175	19	16	,	,	PUNCT
cana-5175	19	17	billboards	billboard	NOUN
cana-5175	19	18	,	,	PUNCT
cana-5175	19	19	and	and	CCONJ
cana-5175	19	20	in	in	ADP
cana-5175	19	21	-	-	PUNCT
cana-5175	19	22	person	person	NOUN
cana-5175	19	23	promotional	promotional	ADJ
cana-5175	19	24	events	event	NOUN
cana-5175	19	25	,	,	PUNCT
cana-5175	19	26	which	which	PRON
cana-5175	19	27	often	often	ADV
cana-5175	19	28	incur	incur	VERB
cana-5175	19	29	higher	high	ADJ
cana-5175	19	30	costs	cost	NOUN
cana-5175	19	31	and	and	CCONJ
cana-5175	19	32	provide	provide	VERB
cana-5175	19	33	limited	limited	ADJ
cana-5175	19	34	,	,	PUNCT
cana-5175	19	35	region	region	NOUN
cana-5175	19	36	-	-	PUNCT
cana-5175	19	37	specific	specific	ADJ
cana-5175	19	38	reach	reach	NOUN
cana-5175	19	39	.	.	PUNCT
cana-5175	20	1	the	the	DET
cana-5175	20	2	hospitality	hospitality	NOUN
cana-5175	20	3	sector	sector	NOUN
cana-5175	20	4	in	in	ADP
cana-5175	20	5	india	india	PROPN
cana-5175	20	6	,	,	PUNCT
cana-5175	20	7	catering	cater	VERB
cana-5175	20	8	to	to	ADP
cana-5175	20	9	both	both	CCONJ
cana-5175	20	10	domestic	domestic	ADJ
cana-5175	20	11	and	and	CCONJ
cana-5175	20	12	international	international	ADJ
cana-5175	20	13	tourists	tourist	NOUN
cana-5175	20	14	,	,	PUNCT
cana-5175	20	15	finds	find	VERB
cana-5175	20	16	unique	unique	ADJ
cana-5175	20	17	advantages	advantage	NOUN
cana-5175	20	18	in	in	ADP
cana-5175	20	19	adopting	adopt	VERB
cana-5175	20	20	e	e	NOUN
cana-5175	20	21	-	-	NOUN
cana-5175	20	22	marketing	marketing	NOUN
cana-5175	20	23	over	over	ADP
cana-5175	20	24	offline	offline	ADJ
cana-5175	20	25	approaches	approach	NOUN
cana-5175	20	26	due	due	ADJ
cana-5175	20	27	to	to	ADP
cana-5175	20	28	the	the	DET
cana-5175	20	29	country	country	NOUN
cana-5175	20	30	’s	’s	PART
cana-5175	20	31	growing	grow	VERB
cana-5175	20	32	internet	internet	NOUN
cana-5175	20	33	user	user	NOUN
cana-5175	20	34	base	base	NOUN
cana-5175	20	35	and	and	CCONJ
cana-5175	20	36	changing	change	VERB
cana-5175	20	37	traveler	traveler	NOUN
cana-5175	20	38	behaviors	behavior	NOUN
cana-5175	20	39	.	.	PUNCT
cana-5175	21	1	for	for	ADP
cana-5175	21	2	instance	instance	NOUN
cana-5175	21	3	,	,	PUNCT
cana-5175	21	4	as	as	SCONJ
cana-5175	21	5	travelers	traveler	NOUN
cana-5175	21	6	increasingly	increasingly	ADV
cana-5175	21	7	rely	rely	VERB
cana-5175	21	8	on	on	ADP
cana-5175	21	9	online	online	ADJ
cana-5175	21	10	sources	source	NOUN
cana-5175	21	11	for	for	ADP
cana-5175	21	12	research	research	NOUN
cana-5175	21	13	,	,	PUNCT
cana-5175	21	14	comparisons	comparison	NOUN
cana-5175	21	15	,	,	PUNCT
cana-5175	21	16	and	and	CCONJ
cana-5175	21	17	booking	booking	NOUN
cana-5175	21	18	services	service	NOUN
cana-5175	21	19	,	,	PUNCT
cana-5175	21	20	the	the	DET
cana-5175	21	21	scope	scope	NOUN
cana-5175	21	22	of	of	ADP
cana-5175	21	23	emarketing	emarketing	NOUN
cana-5175	21	24	in	in	ADP
cana-5175	21	25	the	the	DET
cana-5175	21	26	hospitality	hospitality	NOUN
cana-5175	21	27	industry	industry	NOUN
cana-5175	21	28	has	have	AUX
cana-5175	21	29	expanded	expand	VERB
cana-5175	21	30	rapidly	rapidly	ADV
cana-5175	21	31	(	(	PUNCT
cana-5175	21	32	blakeman	blakeman	ADJ
cana-5175	21	33	,	,	PUNCT
cana-5175	21	34	2014	2014	NUM
cana-5175	21	35	;	;	PUNCT
cana-5175	21	36	yameen	yameen	PROPN
cana-5175	21	37	,	,	PUNCT
cana-5175	21	38	2013	2013	NUM
cana-5175	21	39	)	)	PUNCT
cana-5175	21	40	.	.	PUNCT
cana-5175	22	1	traditional	traditional	ADJ
cana-5175	22	2	offline	offline	ADJ
cana-5175	22	3	marketing	marketing	NOUN
cana-5175	22	4	continues	continue	VERB
cana-5175	22	5	to	to	PART
cana-5175	22	6	play	play	VERB
cana-5175	22	7	a	a	DET
cana-5175	22	8	role	role	NOUN
cana-5175	22	9	in	in	ADP
cana-5175	22	10	brand	brand	NOUN
cana-5175	22	11	establishment	establishment	NOUN
cana-5175	22	12	,	,	PUNCT
cana-5175	22	13	especially	especially	ADV
cana-5175	22	14	in	in	ADP
cana-5175	22	15	local	local	ADJ
cana-5175	22	16	settings	setting	NOUN
cana-5175	22	17	,	,	PUNCT
cana-5175	22	18	but	but	CCONJ
cana-5175	22	19	the	the	DET
cana-5175	22	20	versatility	versatility	NOUN
cana-5175	22	21	and	and	CCONJ
cana-5175	22	22	reach	reach	NOUN
cana-5175	22	23	of	of	ADP
cana-5175	22	24	e	e	NOUN
cana-5175	22	25	-	-	ADJ
cana-5175	22	26	marketing	marketing	ADJ
cana-5175	22	27	offer	offer	NOUN
cana-5175	22	28	hotels	hotel	NOUN
cana-5175	22	29	and	and	CCONJ
cana-5175	22	30	tour	tour	NOUN
cana-5175	22	31	operators	operator	NOUN
cana-5175	22	32	a	a	DET
cana-5175	22	33	distinctive	distinctive	ADJ
cana-5175	22	34	advantage	advantage	NOUN
cana-5175	22	35	in	in	ADP
cana-5175	22	36	an	an	DET
cana-5175	22	37	increasingly	increasingly	ADV
cana-5175	22	38	digital	digital	ADJ
cana-5175	22	39	world	world	NOUN
cana-5175	22	40	(	(	PUNCT
cana-5175	22	41	andrlic	andrlic	PROPN
cana-5175	22	42	&	&	CCONJ
cana-5175	22	43	ruzic	ruzic	PROPN
cana-5175	22	44	,	,	PUNCT
cana-5175	22	45	2010).the	2010).the	DET
cana-5175	22	46	shift	shift	NOUN
cana-5175	22	47	toward	toward	ADP
cana-5175	22	48	e	e	NOUN
cana-5175	22	49	-	-	NOUN
cana-5175	22	50	marketing	marketing	NOUN
cana-5175	22	51	within	within	ADP
cana-5175	22	52	the	the	DET
cana-5175	22	53	indian	indian	PROPN
cana-5175	22	54	hospitality	hospitality	NOUN
cana-5175	22	55	industry	industry	NOUN
cana-5175	22	56	is	be	AUX
cana-5175	22	57	driven	drive	VERB
cana-5175	22	58	by	by	ADP
cana-5175	22	59	three	three	NUM
cana-5175	22	60	primary	primary	ADJ
cana-5175	22	61	factors	factor	NOUN
cana-5175	22	62	:	:	PUNCT
cana-5175	22	63	digital	digital	ADJ
cana-5175	22	64	reach	reach	NOUN
cana-5175	22	65	,	,	PUNCT
cana-5175	22	66	costeffectiveness	costeffectiveness	NOUN
cana-5175	22	67	,	,	PUNCT
cana-5175	22	68	and	and	CCONJ
cana-5175	22	69	enhanced	enhance	VERB
cana-5175	22	70	customer	customer	NOUN
cana-5175	22	71	engagement	engagement	NOUN
cana-5175	22	72	.	.	PUNCT
cana-5175	23	1	digital	digital	PROPN
cana-5175	23	2	platforms	platform	NOUN
cana-5175	23	3	allow	allow	VERB
cana-5175	23	4	hotels	hotel	NOUN
cana-5175	23	5	and	and	CCONJ
cana-5175	23	6	tour	tour	NOUN
cana-5175	23	7	operators	operator	NOUN
cana-5175	23	8	to	to	PART
cana-5175	23	9	access	access	VERB
cana-5175	23	10	wider	wide	ADJ
cana-5175	23	11	demographics	demographic	NOUN
cana-5175	23	12	,	,	PUNCT
cana-5175	23	13	stretching	stretch	VERB
cana-5175	23	14	beyond	beyond	ADP
cana-5175	23	15	physical	physical	ADJ
cana-5175	23	16	limitations	limitation	NOUN
cana-5175	23	17	and	and	CCONJ
cana-5175	23	18	providing	provide	VERB
cana-5175	23	19	a	a	DET
cana-5175	23	20	continuous	continuous	ADJ
cana-5175	23	21	online	online	ADJ
cana-5175	23	22	presence	presence	NOUN
cana-5175	23	23	.	.	PUNCT
cana-5175	24	1	through	through	ADP
cana-5175	24	2	platforms	platform	NOUN
cana-5175	24	3	like	like	ADP
cana-5175	24	4	facebook	facebook	PROPN
cana-5175	24	5	,	,	PUNCT
cana-5175	24	6	instagram	instagram	PROPN
cana-5175	24	7	,	,	PUNCT
cana-5175	24	8	and	and	CCONJ
cana-5175	24	9	google	google	PROPN
cana-5175	24	10	ads	ad	NOUN
cana-5175	24	11	,	,	PUNCT
cana-5175	24	12	these	these	DET
cana-5175	24	13	businesses	business	NOUN
cana-5175	24	14	can	can	AUX
cana-5175	24	15	attract	attract	VERB
cana-5175	24	16	customers	customer	NOUN
cana-5175	24	17	from	from	ADP
cana-5175	24	18	diverse	diverse	ADJ
cana-5175	24	19	geographical	geographical	ADJ
cana-5175	24	20	areas	area	NOUN
cana-5175	24	21	with	with	ADP
cana-5175	24	22	well	well	ADV
cana-5175	24	23	-	-	PUNCT
cana-5175	24	24	targeted	target	VERB
cana-5175	24	25	and	and	CCONJ
cana-5175	24	26	tailored	tailor	VERB
cana-5175	24	27	advertisements	advertisement	NOUN
cana-5175	24	28	,	,	PUNCT
cana-5175	24	29	resulting	result	VERB
cana-5175	24	30	in	in	ADP
cana-5175	24	31	substantial	substantial	ADJ
cana-5175	24	32	boosts	boost	NOUN
cana-5175	24	33	in	in	ADP
cana-5175	24	34	visibility	visibility	NOUN
cana-5175	24	35	(	(	PUNCT
cana-5175	24	36	semerádová	semerádová	PROPN
cana-5175	24	37	&	&	CCONJ
cana-5175	24	38	vávrová	vávrová	PROPN
cana-5175	24	39	,	,	PUNCT
cana-5175	24	40	2016	2016	NUM
cana-5175	24	41	)	)	PUNCT
cana-5175	24	42	.	.	PUNCT
cana-5175	25	1	moreover	moreover	ADV
cana-5175	25	2	,	,	PUNCT
cana-5175	25	3	digital	digital	ADJ
cana-5175	25	4	channels	channel	NOUN
cana-5175	25	5	are	be	AUX
cana-5175	25	6	generally	generally	ADV
cana-5175	25	7	more	more	ADJ
cana-5175	25	8	cost	cost	NOUN
cana-5175	25	9	-	-	PUNCT
cana-5175	25	10	effective	effective	ADJ
cana-5175	25	11	than	than	ADP
cana-5175	25	12	offline	offline	ADJ
cana-5175	25	13	marketing	marketing	NOUN
cana-5175	25	14	channels	channel	NOUN
cana-5175	25	15	,	,	PUNCT
cana-5175	25	16	with	with	ADP
cana-5175	25	17	options	option	NOUN
cana-5175	25	18	to	to	PART
cana-5175	25	19	adjust	adjust	VERB
cana-5175	25	20	budgets	budget	NOUN
cana-5175	25	21	,	,	PUNCT
cana-5175	25	22	test	test	NOUN
cana-5175	25	23	campaigns	campaign	NOUN
cana-5175	25	24	,	,	PUNCT
cana-5175	25	25	and	and	CCONJ
cana-5175	25	26	refine	refine	VERB
cana-5175	25	27	strategies	strategy	NOUN
cana-5175	25	28	based	base	VERB
cana-5175	25	29	on	on	ADP
cana-5175	25	30	customer	customer	NOUN
cana-5175	25	31	feedback	feedback	NOUN
cana-5175	25	32	in	in	ADP
cana-5175	25	33	real	real	ADJ
cana-5175	25	34	time	time	NOUN
cana-5175	25	35	.	.	PUNCT
cana-5175	26	1	for	for	ADP
cana-5175	26	2	instance	instance	NOUN
cana-5175	26	3	,	,	PUNCT
cana-5175	26	4	compared	compare	VERB
cana-5175	26	5	to	to	ADP
cana-5175	26	6	the	the	DET
cana-5175	26	7	static	static	ADJ
cana-5175	26	8	nature	nature	NOUN
cana-5175	26	9	of	of	ADP
cana-5175	26	10	offline	offline	ADJ
cana-5175	26	11	ads	ad	NOUN
cana-5175	26	12	,	,	PUNCT
cana-5175	26	13	e	e	NOUN
cana-5175	26	14	-	-	NOUN
cana-5175	26	15	marketing	marketing	NOUN
cana-5175	26	16	enables	enable	VERB
cana-5175	26	17	indian	indian	ADJ
cana-5175	26	18	hotels	hotel	NOUN
cana-5175	26	19	and	and	CCONJ
cana-5175	26	20	tour	tour	NOUN
cana-5175	26	21	operators	operator	NOUN
cana-5175	26	22	to	to	PART
cana-5175	26	23	adapt	adapt	VERB
cana-5175	26	24	their	their	PRON
cana-5175	26	25	messaging	messaging	NOUN
cana-5175	26	26	according	accord	VERB
cana-5175	26	27	to	to	ADP
cana-5175	26	28	customer	customer	NOUN
cana-5175	26	29	responses	response	NOUN
cana-5175	26	30	,	,	PUNCT
cana-5175	26	31	seasonal	seasonal	ADJ
cana-5175	26	32	demand	demand	NOUN
cana-5175	26	33	,	,	PUNCT
cana-5175	26	34	and	and	CCONJ
cana-5175	26	35	trends	trend	NOUN
cana-5175	26	36	.	.	PUNCT
cana-5175	27	1	this	this	DET
cana-5175	27	2	adaptability	adaptability	NOUN
cana-5175	27	3	supports	support	VERB
cana-5175	27	4	better	well	ADJ
cana-5175	27	5	resource	resource	NOUN
cana-5175	27	6	allocation	allocation	NOUN
cana-5175	27	7	,	,	PUNCT
cana-5175	27	8	higher	high	ADJ
cana-5175	27	9	return	return	NOUN
cana-5175	27	10	on	on	ADP
cana-5175	27	11	investment	investment	NOUN
cana-5175	27	12	(	(	PUNCT
cana-5175	27	13	roi	roi	NOUN
cana-5175	27	14	)	)	PUNCT
cana-5175	27	15	,	,	PUNCT
cana-5175	27	16	and	and	CCONJ
cana-5175	27	17	a	a	DET
cana-5175	27	18	more	more	ADV
cana-5175	27	19	flexible	flexible	ADJ
cana-5175	27	20	marketing	marketing	NOUN
cana-5175	27	21	strategy	strategy	NOUN
cana-5175	27	22	(	(	PUNCT
cana-5175	27	23	bazazo	bazazo	NOUN
cana-5175	27	24	et	et	PROPN
cana-5175	27	25	al	al	PROPN
cana-5175	27	26	.	.	PROPN
cana-5175	27	27	,	,	PUNCT
cana-5175	27	28	2017	2017	NUM
cana-5175	27	29	;	;	PUNCT
cana-5175	27	30	derouiche	derouiche	NOUN
cana-5175	27	31	,	,	PUNCT
cana-5175	27	32	2014	2014	NUM
cana-5175	27	33	)	)	PUNCT
cana-5175	27	34	.	.	PUNCT
cana-5175	28	1	additionally	additionally	ADV
cana-5175	28	2	,	,	PUNCT
cana-5175	28	3	customer	customer	NOUN
cana-5175	28	4	engagement	engagement	NOUN
cana-5175	28	5	is	be	AUX
cana-5175	28	6	enhanced	enhance	VERB
cana-5175	28	7	through	through	ADP
cana-5175	28	8	e	e	NOUN
cana-5175	28	9	-	-	NOUN
cana-5175	28	10	marketing	marketing	NOUN
cana-5175	28	11	by	by	ADP
cana-5175	28	12	leveraging	leverage	VERB
cana-5175	28	13	interactive	interactive	ADJ
cana-5175	28	14	tools	tool	NOUN
cana-5175	28	15	like	like	ADP
cana-5175	28	16	live	live	ADJ
cana-5175	28	17	chats	chat	NOUN
cana-5175	28	18	,	,	PUNCT
cana-5175	28	19	social	social	ADJ
cana-5175	28	20	media	medium	NOUN
cana-5175	28	21	responses	response	NOUN
cana-5175	28	22	,	,	PUNCT
cana-5175	28	23	and	and	CCONJ
cana-5175	28	24	personalized	personalized	ADJ
cana-5175	28	25	email	email	NOUN
cana-5175	28	26	campaigns	campaign	NOUN
cana-5175	28	27	,	,	PUNCT
cana-5175	28	28	creating	create	VERB
cana-5175	28	29	a	a	DET
cana-5175	28	30	more	more	ADV
cana-5175	28	31	engaging	engaging	ADJ
cana-5175	28	32	,	,	PUNCT
cana-5175	28	33	customer	customer	NOUN
cana-5175	28	34	-	-	PUNCT
cana-5175	28	35	centric	centric	NOUN
cana-5175	28	36	approach	approach	NOUN
cana-5175	28	37	that	that	PRON
cana-5175	28	38	is	be	AUX
cana-5175	28	39	key	key	ADJ
cana-5175	28	40	to	to	ADP
cana-5175	28	41	building	build	VERB
cana-5175	28	42	loyalty	loyalty	NOUN
cana-5175	28	43	and	and	CCONJ
cana-5175	28	44	repeat	repeat	NOUN
cana-5175	28	45	business	business	NOUN
cana-5175	28	46	in	in	ADP
cana-5175	28	47	the	the	DET
cana-5175	28	48	competitive	competitive	ADJ
cana-5175	28	49	tourism	tourism	NOUN
cana-5175	28	50	landscape	landscape	NOUN
cana-5175	28	51	(	(	PUNCT
cana-5175	28	52	hua	hua	PROPN
cana-5175	28	53	,	,	PUNCT
cana-5175	28	54	2016	2016	NUM
cana-5175	28	55	;	;	PUNCT
cana-5175	28	56	waheed	waheed	PROPN
cana-5175	28	57	et	et	PROPN
cana-5175	28	58	al	al	PROPN
cana-5175	28	59	.	.	PROPN
cana-5175	28	60	,	,	PUNCT
cana-5175	28	61	2017	2017	NUM
cana-5175	28	62	)	)	PUNCT
cana-5175	28	63	.	.	PUNCT
cana-5175	29	1	2	2	X
cana-5175	29	2	.	.	X
cana-5175	29	3	literature	literature	NOUN
cana-5175	29	4	review	review	VERB
cana-5175	29	5	2.1	2.1	NUM
cana-5175	29	6	e	e	NOUN
cana-5175	29	7	-	-	ADJ
cana-5175	29	8	marketing	marketing	ADJ
cana-5175	29	9	evolution	evolution	NOUN
cana-5175	29	10	in	in	ADP
cana-5175	29	11	the	the	DET
cana-5175	29	12	hospitality	hospitality	NOUN
cana-5175	29	13	industry	industry	NOUN
cana-5175	29	14	the	the	DET
cana-5175	29	15	evolution	evolution	NOUN
cana-5175	29	16	of	of	ADP
cana-5175	29	17	e	e	NOUN
cana-5175	29	18	-	-	NOUN
cana-5175	29	19	marketing	marketing	NOUN
cana-5175	29	20	in	in	ADP
cana-5175	29	21	the	the	DET
cana-5175	29	22	hospitality	hospitality	NOUN
cana-5175	29	23	industry	industry	NOUN
cana-5175	29	24	has	have	AUX
cana-5175	29	25	marked	mark	VERB
cana-5175	29	26	a	a	DET
cana-5175	29	27	transformative	transformative	ADJ
cana-5175	29	28	shift	shift	NOUN
cana-5175	29	29	in	in	ADP
cana-5175	29	30	how	how	SCONJ
cana-5175	29	31	businesses	business	NOUN
cana-5175	29	32	attract	attract	VERB
cana-5175	29	33	,	,	PUNCT
cana-5175	29	34	engage	engage	VERB
cana-5175	29	35	,	,	PUNCT
cana-5175	29	36	and	and	CCONJ
cana-5175	29	37	retain	retain	VERB
cana-5175	29	38	customers	customer	NOUN
cana-5175	29	39	.	.	PUNCT
cana-5175	30	1	as	as	SCONJ
cana-5175	30	2	the	the	DET
cana-5175	30	3	world	world	NOUN
cana-5175	30	4	has	have	AUX
cana-5175	30	5	become	become	VERB
cana-5175	30	6	increasingly	increasingly	ADV
cana-5175	30	7	digital	digital	ADJ
cana-5175	30	8	,	,	PUNCT
cana-5175	30	9	hotels	hotel	NOUN
cana-5175	30	10	and	and	CCONJ
cana-5175	30	11	tour	tour	NOUN
cana-5175	30	12	operators	operator	NOUN
cana-5175	30	13	have	have	AUX
cana-5175	30	14	leveraged	leverage	VERB
cana-5175	30	15	various	various	ADJ
cana-5175	30	16	e	e	NOUN
cana-5175	30	17	-	-	ADJ
cana-5175	30	18	marketing	marketing	ADJ
cana-5175	30	19	tools	tool	NOUN
cana-5175	30	20	to	to	PART
cana-5175	30	21	expand	expand	VERB
cana-5175	30	22	their	their	PRON
cana-5175	30	23	reach	reach	NOUN
cana-5175	30	24	and	and	CCONJ
cana-5175	30	25	improve	improve	VERB
cana-5175	30	26	customer	customer	NOUN
cana-5175	30	27	interactions	interaction	NOUN
cana-5175	30	28	.	.	PUNCT
cana-5175	31	1	bazazo	bazazo	NOUN
cana-5175	31	2	et	et	PROPN
cana-5175	31	3	al	al	PROPN
cana-5175	31	4	.	.	PROPN
cana-5175	31	5	,	,	PUNCT
cana-5175	31	6	(	(	PUNCT
cana-5175	31	7	2017	2017	NUM
cana-5175	31	8	)	)	PUNCT
cana-5175	31	9	argue	argue	VERB
cana-5175	31	10	that	that	SCONJ
cana-5175	31	11	the	the	DET
cana-5175	31	12	adoption	adoption	NOUN
cana-5175	31	13	of	of	ADP
cana-5175	31	14	e	e	NOUN
cana-5175	31	15	-	-	NOUN
cana-5175	31	16	marketing	marketing	NOUN
cana-5175	31	17	has	have	AUX
cana-5175	31	18	enhanced	enhance	VERB
cana-5175	31	19	hotel	hotel	NOUN
cana-5175	31	20	performance	performance	NOUN
cana-5175	31	21	by	by	ADP
cana-5175	31	22	allowing	allow	VERB
cana-5175	31	23	for	for	ADP
cana-5175	31	24	more	more	ADV
cana-5175	31	25	direct	direct	ADJ
cana-5175	31	26	and	and	CCONJ
cana-5175	31	27	personalized	personalized	ADJ
cana-5175	31	28	communication	communication	NOUN
cana-5175	31	29	with	with	ADP
cana-5175	31	30	customers	customer	NOUN
cana-5175	31	31	,	,	PUNCT
cana-5175	31	32	reducing	reduce	VERB
cana-5175	31	33	dependency	dependency	NOUN
cana-5175	31	34	on	on	ADP
cana-5175	31	35	intermediaries	intermediary	NOUN
cana-5175	31	36	.	.	PUNCT
cana-5175	32	1	their	their	PRON
cana-5175	32	2	study	study	NOUN
cana-5175	32	3	highlights	highlight	NOUN
cana-5175	32	4	how	how	SCONJ
cana-5175	32	5	total	total	ADJ
cana-5175	32	6	quality	quality	NOUN
cana-5175	32	7	management	management	NOUN
cana-5175	32	8	,	,	PUNCT
cana-5175	32	9	coupled	couple	VERB
cana-5175	32	10	with	with	ADP
cana-5175	32	11	a	a	DET
cana-5175	32	12	strong	strong	ADJ
cana-5175	32	13	e	e	NOUN
cana-5175	32	14	-	-	ADJ
cana-5175	32	15	marketing	marketing	ADJ
cana-5175	32	16	strategy	strategy	NOUN
cana-5175	32	17	,	,	PUNCT
cana-5175	32	18	positively	positively	ADV
cana-5175	32	19	influences	influence	VERB
cana-5175	32	20	customer	customer	NOUN
cana-5175	32	21	satisfaction	satisfaction	NOUN
cana-5175	32	22	and	and	CCONJ
cana-5175	32	23	communications	communication	NOUN
cana-5175	32	24	on	on	ADP
cana-5175	32	25	applied	apply	VERB
cana-5175	32	26	nonlinear	nonlinear	ADJ
cana-5175	32	27	analysis	analysis	NOUN
cana-5175	32	28	issn	issn	NOUN
cana-5175	32	29	:	:	PUNCT
cana-5175	32	30	1074	1074	NUM
cana-5175	32	31	-	-	PUNCT
cana-5175	32	32	133x	133x	NUM
cana-5175	32	33	vol	vol	NOUN
cana-5175	32	34	32	32	NUM
cana-5175	32	35	no	no	NOUN
cana-5175	32	36	.	.	PUNCT
cana-5175	33	1	icmasd	icmasd	NOUN
cana-5175	33	2	(	(	PUNCT
cana-5175	33	3	2025	2025	NUM
cana-5175	33	4	)	)	PUNCT
cana-5175	33	5	1497	1497	NUM
cana-5175	33	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5175	33	7	operational	operational	ADJ
cana-5175	33	8	efficiency	efficiency	NOUN
cana-5175	33	9	in	in	ADP
cana-5175	33	10	hotels	hotel	NOUN
cana-5175	33	11	,	,	PUNCT
cana-5175	33	12	particularly	particularly	ADV
cana-5175	33	13	when	when	SCONJ
cana-5175	33	14	the	the	DET
cana-5175	33	15	digital	digital	ADJ
cana-5175	33	16	approach	approach	NOUN
cana-5175	33	17	aligns	align	VERB
cana-5175	33	18	with	with	ADP
cana-5175	33	19	a	a	DET
cana-5175	33	20	business	business	NOUN
cana-5175	33	21	’s	’s	PART
cana-5175	33	22	overall	overall	ADJ
cana-5175	33	23	market	market	NOUN
cana-5175	33	24	orientation	orientation	NOUN
cana-5175	33	25	.	.	PUNCT
cana-5175	34	1	further	far	ADV
cana-5175	34	2	adding	add	VERB
cana-5175	34	3	to	to	ADP
cana-5175	34	4	this	this	DET
cana-5175	34	5	discourse	discourse	NOUN
cana-5175	34	6	,	,	PUNCT
cana-5175	34	7	kourtesopoulo	kourtesopoulo	PROPN
cana-5175	34	8	et	et	PROPN
cana-5175	34	9	al	al	PROPN
cana-5175	34	10	.	.	PROPN
cana-5175	34	11	,	,	PUNCT
cana-5175	34	12	(	(	PUNCT
cana-5175	34	13	2018	2018	NUM
cana-5175	34	14	)	)	PUNCT
cana-5175	34	15	conducted	conduct	VERB
cana-5175	34	16	a	a	DET
cana-5175	34	17	systematic	systematic	ADJ
cana-5175	34	18	review	review	NOUN
cana-5175	34	19	to	to	PART
cana-5175	34	20	evaluate	evaluate	VERB
cana-5175	34	21	e	e	NOUN
cana-5175	34	22	-	-	NOUN
cana-5175	34	23	service	service	ADJ
cana-5175	34	24	quality	quality	NOUN
cana-5175	34	25	in	in	ADP
cana-5175	34	26	the	the	DET
cana-5175	34	27	hotel	hotel	NOUN
cana-5175	34	28	sector	sector	NOUN
cana-5175	34	29	,	,	PUNCT
cana-5175	34	30	revealing	reveal	VERB
cana-5175	34	31	that	that	SCONJ
cana-5175	34	32	customers	customer	NOUN
cana-5175	34	33	respond	respond	VERB
cana-5175	34	34	favorably	favorably	ADV
cana-5175	34	35	to	to	ADP
cana-5175	34	36	highquality	highquality	NOUN
cana-5175	34	37	digital	digital	ADJ
cana-5175	34	38	interactions	interaction	NOUN
cana-5175	34	39	,	,	PUNCT
cana-5175	34	40	such	such	ADJ
cana-5175	34	41	as	as	ADP
cana-5175	34	42	well	well	ADV
cana-5175	34	43	-	-	PUNCT
cana-5175	34	44	designed	design	VERB
cana-5175	34	45	websites	website	NOUN
cana-5175	34	46	,	,	PUNCT
cana-5175	34	47	responsive	responsive	ADJ
cana-5175	34	48	social	social	ADJ
cana-5175	34	49	media	medium	NOUN
cana-5175	34	50	channels	channel	NOUN
cana-5175	34	51	,	,	PUNCT
cana-5175	34	52	and	and	CCONJ
cana-5175	34	53	user	user	NOUN
cana-5175	34	54	-	-	PUNCT
cana-5175	34	55	friendly	friendly	ADJ
cana-5175	34	56	booking	booking	NOUN
cana-5175	34	57	systems	system	NOUN
cana-5175	34	58	.	.	PUNCT
cana-5175	35	1	the	the	DET
cana-5175	35	2	study	study	NOUN
cana-5175	35	3	emphasizes	emphasize	VERB
cana-5175	35	4	that	that	SCONJ
cana-5175	35	5	e	e	NOUN
cana-5175	35	6	-	-	NOUN
cana-5175	35	7	service	service	ADJ
cana-5175	35	8	quality	quality	NOUN
cana-5175	35	9	is	be	AUX
cana-5175	35	10	critical	critical	ADJ
cana-5175	35	11	for	for	ADP
cana-5175	35	12	building	build	VERB
cana-5175	35	13	trust	trust	NOUN
cana-5175	35	14	and	and	CCONJ
cana-5175	35	15	loyalty	loyalty	NOUN
cana-5175	35	16	among	among	ADP
cana-5175	35	17	consumers	consumer	NOUN
cana-5175	35	18	,	,	PUNCT
cana-5175	35	19	which	which	PRON
cana-5175	35	20	are	be	AUX
cana-5175	35	21	key	key	ADJ
cana-5175	35	22	determinants	determinant	NOUN
cana-5175	35	23	of	of	ADP
cana-5175	35	24	repeat	repeat	NOUN
cana-5175	35	25	business	business	NOUN
cana-5175	35	26	in	in	ADP
cana-5175	35	27	the	the	DET
cana-5175	35	28	hospitality	hospitality	NOUN
cana-5175	35	29	sector	sector	NOUN
cana-5175	35	30	.	.	PUNCT
cana-5175	36	1	similarly	similarly	ADV
cana-5175	36	2	,	,	PUNCT
cana-5175	36	3	hua	hua	PROPN
cana-5175	36	4	,	,	PUNCT
cana-5175	36	5	(	(	PUNCT
cana-5175	36	6	2016	2016	NUM
cana-5175	36	7	)	)	PUNCT
cana-5175	36	8	examined	examine	VERB
cana-5175	36	9	the	the	DET
cana-5175	36	10	role	role	NOUN
cana-5175	36	11	of	of	ADP
cana-5175	36	12	e	e	NOUN
cana-5175	36	13	-	-	NOUN
cana-5175	36	14	commerce	commerce	NOUN
cana-5175	36	15	performance	performance	NOUN
cana-5175	36	16	in	in	ADP
cana-5175	36	17	hospitality	hospitality	NOUN
cana-5175	36	18	and	and	CCONJ
cana-5175	36	19	tourism	tourism	NOUN
cana-5175	36	20	,	,	PUNCT
cana-5175	36	21	focusing	focus	VERB
cana-5175	36	22	on	on	ADP
cana-5175	36	23	how	how	SCONJ
cana-5175	36	24	hotels	hotel	NOUN
cana-5175	36	25	that	that	PRON
cana-5175	36	26	actively	actively	ADV
cana-5175	36	27	manage	manage	VERB
cana-5175	36	28	their	their	PRON
cana-5175	36	29	online	online	ADJ
cana-5175	36	30	presence	presence	NOUN
cana-5175	36	31	often	often	ADV
cana-5175	36	32	see	see	VERB
cana-5175	36	33	a	a	DET
cana-5175	36	34	notable	notable	ADJ
cana-5175	36	35	boost	boost	NOUN
cana-5175	36	36	in	in	ADP
cana-5175	36	37	customer	customer	NOUN
cana-5175	36	38	satisfaction	satisfaction	NOUN
cana-5175	36	39	and	and	CCONJ
cana-5175	36	40	revenue	revenue	NOUN
cana-5175	36	41	.	.	PUNCT
cana-5175	37	1	this	this	DET
cana-5175	37	2	research	research	NOUN
cana-5175	37	3	underscores	underscore	VERB
cana-5175	37	4	the	the	DET
cana-5175	37	5	potential	potential	NOUN
cana-5175	37	6	of	of	ADP
cana-5175	37	7	digital	digital	ADJ
cana-5175	37	8	platforms	platform	NOUN
cana-5175	37	9	not	not	PART
cana-5175	37	10	only	only	ADV
cana-5175	37	11	to	to	PART
cana-5175	37	12	attract	attract	VERB
cana-5175	37	13	customers	customer	NOUN
cana-5175	37	14	but	but	CCONJ
cana-5175	37	15	also	also	ADV
cana-5175	37	16	to	to	PART
cana-5175	37	17	drive	drive	VERB
cana-5175	37	18	sustained	sustained	ADJ
cana-5175	37	19	engagement	engagement	NOUN
cana-5175	37	20	by	by	ADP
cana-5175	37	21	offering	offer	VERB
cana-5175	37	22	convenience	convenience	NOUN
cana-5175	37	23	and	and	CCONJ
cana-5175	37	24	personalized	personalized	ADJ
cana-5175	37	25	experiences	experience	NOUN
cana-5175	37	26	that	that	SCONJ
cana-5175	37	27	traditional	traditional	ADJ
cana-5175	37	28	marketing	marketing	NOUN
cana-5175	37	29	struggles	struggle	NOUN
cana-5175	37	30	to	to	PART
cana-5175	37	31	achieve	achieve	VERB
cana-5175	37	32	.	.	PUNCT
cana-5175	38	1	these	these	DET
cana-5175	38	2	studies	study	NOUN
cana-5175	38	3	collectively	collectively	ADV
cana-5175	38	4	underscore	underscore	VERB
cana-5175	38	5	the	the	DET
cana-5175	38	6	shift	shift	NOUN
cana-5175	38	7	towards	towards	ADP
cana-5175	38	8	a	a	DET
cana-5175	38	9	digital	digital	ADJ
cana-5175	38	10	-	-	PUNCT
cana-5175	38	11	first	first	ADJ
cana-5175	38	12	marketing	marketing	NOUN
cana-5175	38	13	approach	approach	NOUN
cana-5175	38	14	in	in	ADP
cana-5175	38	15	hospitality	hospitality	NOUN
cana-5175	38	16	,	,	PUNCT
cana-5175	38	17	indicating	indicate	VERB
cana-5175	38	18	that	that	SCONJ
cana-5175	38	19	the	the	DET
cana-5175	38	20	industry	industry	NOUN
cana-5175	38	21	's	's	PART
cana-5175	38	22	competitiveness	competitiveness	NOUN
cana-5175	38	23	increasingly	increasingly	ADV
cana-5175	38	24	depends	depend	VERB
cana-5175	38	25	on	on	ADP
cana-5175	38	26	embracing	embrace	VERB
cana-5175	38	27	digital	digital	ADJ
cana-5175	38	28	channels	channel	NOUN
cana-5175	38	29	.	.	PUNCT
cana-5175	39	1	“	"	PUNCT
cana-5175	39	2	e	e	NOUN
cana-5175	39	3	-	-	NOUN
cana-5175	39	4	marketing	marketing	NOUN
cana-5175	39	5	,	,	PUNCT
cana-5175	39	6	as	as	SCONJ
cana-5175	39	7	shown	show	VERB
cana-5175	39	8	by	by	ADP
cana-5175	39	9	this	this	DET
cana-5175	39	10	body	body	NOUN
cana-5175	39	11	of	of	ADP
cana-5175	39	12	work	work	NOUN
cana-5175	39	13	,	,	PUNCT
cana-5175	39	14	has	have	AUX
cana-5175	39	15	reshaped	reshape	VERB
cana-5175	39	16	the	the	DET
cana-5175	39	17	hospitality	hospitality	NOUN
cana-5175	39	18	landscape	landscape	NOUN
cana-5175	39	19	by	by	ADP
cana-5175	39	20	allowing	allow	VERB
cana-5175	39	21	businesses	business	NOUN
cana-5175	39	22	to	to	PART
cana-5175	39	23	leverage	leverage	VERB
cana-5175	39	24	data	datum	NOUN
cana-5175	39	25	,	,	PUNCT
cana-5175	39	26	analytics	analytic	NOUN
cana-5175	39	27	,	,	PUNCT
cana-5175	39	28	and	and	CCONJ
cana-5175	39	29	targeted	target	VERB
cana-5175	39	30	marketing	marketing	NOUN
cana-5175	39	31	strategies	strategy	NOUN
cana-5175	39	32	to	to	PART
cana-5175	39	33	attract	attract	VERB
cana-5175	39	34	customers	customer	NOUN
cana-5175	39	35	with	with	ADP
cana-5175	39	36	more	more	ADJ
cana-5175	39	37	precision	precision	NOUN
cana-5175	39	38	and	and	CCONJ
cana-5175	39	39	efficiency	efficiency	NOUN
cana-5175	39	40	than	than	ADP
cana-5175	39	41	ever	ever	ADV
cana-5175	39	42	before	before	ADV
cana-5175	39	43	.	.	PUNCT
cana-5175	40	1	2.2	2.2	NUM
cana-5175	40	2	impact	impact	NOUN
cana-5175	40	3	of	of	ADP
cana-5175	40	4	digital	digital	ADJ
cana-5175	40	5	marketing	marketing	NOUN
cana-5175	40	6	on	on	ADP
cana-5175	40	7	consumer	consumer	NOUN
cana-5175	40	8	behavior	behavior	NOUN
cana-5175	40	9	the	the	DET
cana-5175	40	10	impact	impact	NOUN
cana-5175	40	11	of	of	ADP
cana-5175	40	12	digital	digital	ADJ
cana-5175	40	13	marketing	marketing	NOUN
cana-5175	40	14	on	on	ADP
cana-5175	40	15	consumer	consumer	NOUN
cana-5175	40	16	behavior	behavior	NOUN
cana-5175	40	17	is	be	AUX
cana-5175	40	18	particularly	particularly	ADV
cana-5175	40	19	evident	evident	ADJ
cana-5175	40	20	in	in	ADP
cana-5175	40	21	how	how	SCONJ
cana-5175	40	22	online	online	ADJ
cana-5175	40	23	interactions	interaction	NOUN
cana-5175	40	24	influence	influence	NOUN
cana-5175	40	25	purchasing	purchasing	NOUN
cana-5175	40	26	decisions	decision	NOUN
cana-5175	40	27	,	,	PUNCT
cana-5175	40	28	customer	customer	NOUN
cana-5175	40	29	loyalty	loyalty	NOUN
cana-5175	40	30	,	,	PUNCT
cana-5175	40	31	and	and	CCONJ
cana-5175	40	32	engagement	engagement	NOUN
cana-5175	40	33	.	.	PUNCT
cana-5175	41	1	”stewart	”stewart	PROPN
cana-5175	41	2	and	and	CCONJ
cana-5175	41	3	pavlov	pavlov	PROPN
cana-5175	41	4	,	,	PUNCT
cana-5175	41	5	(	(	PUNCT
cana-5175	41	6	2002	2002	NUM
cana-5175	41	7	)	)	PUNCT
cana-5175	41	8	explore	explore	VERB
cana-5175	41	9	this	this	DET
cana-5175	41	10	dynamic	dynamic	NOUN
cana-5175	41	11	by	by	ADP
cana-5175	41	12	examining	examine	VERB
cana-5175	41	13	how	how	SCONJ
cana-5175	41	14	consumers	consumer	NOUN
cana-5175	41	15	respond	respond	VERB
cana-5175	41	16	to	to	ADP
cana-5175	41	17	interactive	interactive	ADJ
cana-5175	41	18	media	medium	NOUN
cana-5175	41	19	,	,	PUNCT
cana-5175	41	20	arguing	argue	VERB
cana-5175	41	21	that	that	SCONJ
cana-5175	41	22	digital	digital	ADJ
cana-5175	41	23	marketing	marketing	NOUN
cana-5175	41	24	’s	’s	PART
cana-5175	41	25	success	success	NOUN
cana-5175	41	26	lies	lie	VERB
cana-5175	41	27	in	in	ADP
cana-5175	41	28	its	its	PRON
cana-5175	41	29	ability	ability	NOUN
cana-5175	41	30	to	to	PART
cana-5175	41	31	transform	transform	VERB
cana-5175	41	32	customers	customer	NOUN
cana-5175	41	33	from	from	ADP
cana-5175	41	34	passive	passive	ADJ
cana-5175	41	35	recipients	recipient	NOUN
cana-5175	41	36	of	of	ADP
cana-5175	41	37	information	information	NOUN
cana-5175	41	38	into	into	ADP
cana-5175	41	39	active	active	ADJ
cana-5175	41	40	participants	participant	NOUN
cana-5175	41	41	in	in	ADP
cana-5175	41	42	brand	brand	NOUN
cana-5175	41	43	conversations	conversation	NOUN
cana-5175	41	44	.	.	PUNCT
cana-5175	42	1	their	their	PRON
cana-5175	42	2	findings	finding	NOUN
cana-5175	42	3	show	show	VERB
cana-5175	42	4	that	that	SCONJ
cana-5175	42	5	interactive	interactive	VERB
cana-5175	42	6	digital	digital	ADJ
cana-5175	42	7	marketing	marketing	NOUN
cana-5175	42	8	strategies	strategy	NOUN
cana-5175	42	9	—	—	PUNCT
cana-5175	42	10	such	such	ADJ
cana-5175	42	11	as	as	ADP
cana-5175	42	12	social	social	ADJ
cana-5175	42	13	media	medium	NOUN
cana-5175	42	14	campaigns	campaign	NOUN
cana-5175	42	15	and	and	CCONJ
cana-5175	42	16	personalized	personalized	ADJ
cana-5175	42	17	email	email	NOUN
cana-5175	42	18	promotions	promotion	NOUN
cana-5175	42	19	—	—	PUNCT
cana-5175	42	20	drive	drive	VERB
cana-5175	42	21	engagement	engagement	NOUN
cana-5175	42	22	by	by	ADP
cana-5175	42	23	giving	give	VERB
cana-5175	42	24	customers	customer	NOUN
cana-5175	42	25	a	a	DET
cana-5175	42	26	sense	sense	NOUN
cana-5175	42	27	of	of	ADP
cana-5175	42	28	involvement	involvement	NOUN
cana-5175	42	29	and	and	CCONJ
cana-5175	42	30	control	control	NOUN
cana-5175	42	31	over	over	ADP
cana-5175	42	32	their	their	PRON
cana-5175	42	33	purchasing	purchasing	NOUN
cana-5175	42	34	decisions	decision	NOUN
cana-5175	42	35	.	.	PUNCT
cana-5175	43	1	in	in	ADP
cana-5175	43	2	a	a	DET
cana-5175	43	3	similar	similar	ADJ
cana-5175	43	4	vein	vein	NOUN
cana-5175	43	5	,	,	PUNCT
cana-5175	43	6	waheed	waheed	PROPN
cana-5175	43	7	et	et	PROPN
cana-5175	43	8	al	al	PROPN
cana-5175	43	9	.	.	PROPN
cana-5175	43	10	,	,	PUNCT
cana-5175	43	11	(	(	PUNCT
cana-5175	43	12	2017	2017	NUM
cana-5175	43	13	)	)	PUNCT
cana-5175	43	14	examine	examine	VERB
cana-5175	43	15	the	the	DET
cana-5175	43	16	effects	effect	NOUN
cana-5175	43	17	of	of	ADP
cana-5175	43	18	e	e	NOUN
cana-5175	43	19	-	-	NOUN
cana-5175	43	20	marketing	marketing	NOUN
cana-5175	43	21	on	on	ADP
cana-5175	43	22	online	online	ADJ
cana-5175	43	23	consumer	consumer	NOUN
cana-5175	43	24	buying	buying	NOUN
cana-5175	43	25	behavior	behavior	NOUN
cana-5175	43	26	,	,	PUNCT
cana-5175	43	27	highlighting	highlight	VERB
cana-5175	43	28	the	the	DET
cana-5175	43	29	importance	importance	NOUN
cana-5175	43	30	of	of	ADP
cana-5175	43	31	targeted	target	VERB
cana-5175	43	32	digital	digital	ADJ
cana-5175	43	33	content	content	NOUN
cana-5175	43	34	in	in	ADP
cana-5175	43	35	influencing	influence	VERB
cana-5175	43	36	consumer	consumer	NOUN
cana-5175	43	37	choices	choice	NOUN
cana-5175	43	38	.	.	PUNCT
cana-5175	44	1	according	accord	VERB
cana-5175	44	2	to	to	ADP
cana-5175	44	3	their	their	PRON
cana-5175	44	4	study	study	NOUN
cana-5175	44	5	,	,	PUNCT
cana-5175	44	6	consumers	consumer	NOUN
cana-5175	44	7	are	be	AUX
cana-5175	44	8	more	more	ADV
cana-5175	44	9	likely	likely	ADJ
cana-5175	44	10	to	to	PART
cana-5175	44	11	make	make	VERB
cana-5175	44	12	purchase	purchase	NOUN
cana-5175	44	13	decisions	decision	NOUN
cana-5175	44	14	when	when	SCONJ
cana-5175	44	15	they	they	PRON
cana-5175	44	16	are	be	AUX
cana-5175	44	17	exposed	expose	VERB
cana-5175	44	18	to	to	ADP
cana-5175	44	19	well	well	ADV
cana-5175	44	20	-	-	PUNCT
cana-5175	44	21	targeted	target	VERB
cana-5175	44	22	,	,	PUNCT
cana-5175	44	23	relevant	relevant	ADJ
cana-5175	44	24	information	information	NOUN
cana-5175	44	25	through	through	ADP
cana-5175	44	26	digital	digital	ADJ
cana-5175	44	27	platforms	platform	NOUN
cana-5175	44	28	,	,	PUNCT
cana-5175	44	29	as	as	SCONJ
cana-5175	44	30	opposed	oppose	VERB
cana-5175	44	31	to	to	ADP
cana-5175	44	32	generic	generic	ADJ
cana-5175	44	33	advertisements	advertisement	NOUN
cana-5175	44	34	.	.	PUNCT
cana-5175	45	1	the	the	DET
cana-5175	45	2	study	study	NOUN
cana-5175	45	3	also	also	ADV
cana-5175	45	4	underscores	underscore	VERB
cana-5175	45	5	the	the	DET
cana-5175	45	6	role	role	NOUN
cana-5175	45	7	of	of	ADP
cana-5175	45	8	data	data	NOUN
cana-5175	45	9	-	-	PUNCT
cana-5175	45	10	driven	drive	VERB
cana-5175	45	11	insights	insight	NOUN
cana-5175	45	12	in	in	ADP
cana-5175	45	13	creating	create	VERB
cana-5175	45	14	personalized	personalized	ADJ
cana-5175	45	15	experiences	experience	NOUN
cana-5175	45	16	that	that	PRON
cana-5175	45	17	resonate	resonate	VERB
cana-5175	45	18	with	with	ADP
cana-5175	45	19	individual	individual	ADJ
cana-5175	45	20	preferences	preference	NOUN
cana-5175	45	21	,	,	PUNCT
cana-5175	45	22	thereby	thereby	ADV
cana-5175	45	23	enhancing	enhance	VERB
cana-5175	45	24	the	the	DET
cana-5175	45	25	likelihood	likelihood	NOUN
cana-5175	45	26	of	of	ADP
cana-5175	45	27	conversion	conversion	NOUN
cana-5175	45	28	.	.	PUNCT
cana-5175	46	1	these	these	DET
cana-5175	46	2	findings	finding	NOUN
cana-5175	46	3	align	align	VERB
cana-5175	46	4	with	with	ADP
cana-5175	46	5	current	current	ADJ
cana-5175	46	6	trends	trend	NOUN
cana-5175	46	7	in	in	ADP
cana-5175	46	8	consumer	consumer	NOUN
cana-5175	46	9	behavior	behavior	NOUN
cana-5175	46	10	,	,	PUNCT
cana-5175	46	11	where	where	SCONJ
cana-5175	46	12	personalization	personalization	NOUN
cana-5175	46	13	and	and	CCONJ
cana-5175	46	14	convenience	convenience	NOUN
cana-5175	46	15	are	be	AUX
cana-5175	46	16	increasingly	increasingly	ADV
cana-5175	46	17	valued	value	VERB
cana-5175	46	18	.	.	PUNCT
cana-5175	47	1	for	for	ADP
cana-5175	47	2	instance	instance	NOUN
cana-5175	47	3	,	,	PUNCT
cana-5175	47	4	hotels	hotel	NOUN
cana-5175	47	5	can	can	AUX
cana-5175	47	6	leverage	leverage	VERB
cana-5175	47	7	user	user	NOUN
cana-5175	47	8	data	datum	NOUN
cana-5175	47	9	to	to	PART
cana-5175	47	10	send	send	VERB
cana-5175	47	11	personalized	personalized	ADJ
cana-5175	47	12	offers	offer	NOUN
cana-5175	47	13	,	,	PUNCT
cana-5175	47	14	reminders	reminder	NOUN
cana-5175	47	15	,	,	PUNCT
cana-5175	47	16	or	or	CCONJ
cana-5175	47	17	discounts	discount	NOUN
cana-5175	47	18	,	,	PUNCT
cana-5175	47	19	thereby	thereby	ADV
cana-5175	47	20	increasing	increase	VERB
cana-5175	47	21	customer	customer	NOUN
cana-5175	47	22	satisfaction	satisfaction	NOUN
cana-5175	47	23	and	and	CCONJ
cana-5175	47	24	fostering	foster	VERB
cana-5175	47	25	loyalty	loyalty	NOUN
cana-5175	47	26	(	(	PUNCT
cana-5175	47	27	blakeman	blakeman	ADJ
cana-5175	47	28	,	,	PUNCT
cana-5175	47	29	2014	2014	NUM
cana-5175	47	30	)	)	PUNCT
cana-5175	47	31	.	.	PUNCT
cana-5175	48	1	together	together	ADV
cana-5175	48	2	,	,	PUNCT
cana-5175	48	3	these	these	DET
cana-5175	48	4	studies	study	NOUN
cana-5175	48	5	emphasize	emphasize	VERB
cana-5175	48	6	the	the	DET
cana-5175	48	7	need	need	NOUN
cana-5175	48	8	for	for	SCONJ
cana-5175	48	9	hospitality	hospitality	NOUN
cana-5175	48	10	businesses	business	NOUN
cana-5175	48	11	to	to	PART
cana-5175	48	12	invest	invest	VERB
cana-5175	48	13	in	in	ADP
cana-5175	48	14	digital	digital	ADJ
cana-5175	48	15	marketing	marketing	NOUN
cana-5175	48	16	strategies	strategy	NOUN
cana-5175	48	17	that	that	PRON
cana-5175	48	18	prioritize	prioritize	VERB
cana-5175	48	19	customer	customer	NOUN
cana-5175	48	20	engagement	engagement	NOUN
cana-5175	48	21	and	and	CCONJ
cana-5175	48	22	responsiveness	responsiveness	NOUN
cana-5175	48	23	.	.	PUNCT
cana-5175	49	1	2.3	2.3	NUM
cana-5175	49	2	e	e	X
cana-5175	49	3	-	-	NOUN
cana-5175	49	4	marketing	marketing	NOUN
cana-5175	49	5	vs.	vs.	ADP
cana-5175	49	6	traditional	traditional	ADJ
cana-5175	49	7	marketing	marketing	NOUN
cana-5175	49	8	communications	communication	NOUN
cana-5175	49	9	on	on	ADP
cana-5175	49	10	applied	apply	VERB
cana-5175	49	11	nonlinear	nonlinear	ADJ
cana-5175	49	12	analysis	analysis	NOUN
cana-5175	49	13	issn	issn	NOUN
cana-5175	49	14	:	:	PUNCT
cana-5175	49	15	1074	1074	NUM
cana-5175	49	16	-	-	PUNCT
cana-5175	49	17	133x	133x	NUM
cana-5175	49	18	vol	vol	NOUN
cana-5175	49	19	32	32	NUM
cana-5175	49	20	no	no	NOUN
cana-5175	49	21	.	.	PUNCT
cana-5175	50	1	icmasd	icmasd	NOUN
cana-5175	50	2	(	(	PUNCT
cana-5175	50	3	2025	2025	NUM
cana-5175	50	4	)	)	PUNCT
cana-5175	50	5	1498	1498	NUM
cana-5175	50	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5175	51	1	the	the	DET
cana-5175	51	2	comparative	comparative	ADJ
cana-5175	51	3	advantages	advantage	NOUN
cana-5175	51	4	of	of	ADP
cana-5175	51	5	e	e	NOUN
cana-5175	51	6	-	-	NOUN
cana-5175	51	7	marketing	marketing	NOUN
cana-5175	51	8	over	over	ADP
cana-5175	51	9	traditional	traditional	ADJ
cana-5175	51	10	marketing	marketing	NOUN
cana-5175	51	11	channels	channel	NOUN
cana-5175	51	12	are	be	AUX
cana-5175	51	13	widely	widely	ADV
cana-5175	51	14	documented	document	VERB
cana-5175	51	15	in	in	ADP
cana-5175	51	16	the	the	DET
cana-5175	51	17	literature	literature	NOUN
cana-5175	51	18	.	.	PUNCT
cana-5175	52	1	blakeman	blakeman	ADJ
cana-5175	52	2	,	,	PUNCT
cana-5175	52	3	(	(	PUNCT
cana-5175	52	4	2014	2014	NUM
cana-5175	52	5	)	)	PUNCT
cana-5175	52	6	outlines	outline	VERB
cana-5175	52	7	the	the	DET
cana-5175	52	8	limitations	limitation	NOUN
cana-5175	52	9	of	of	ADP
cana-5175	52	10	traditional	traditional	ADJ
cana-5175	52	11	marketing	marketing	NOUN
cana-5175	52	12	,	,	PUNCT
cana-5175	52	13	such	such	ADJ
cana-5175	52	14	as	as	ADP
cana-5175	52	15	high	high	ADJ
cana-5175	52	16	costs	cost	NOUN
cana-5175	52	17	,	,	PUNCT
cana-5175	52	18	static	static	ADJ
cana-5175	52	19	messaging	messaging	NOUN
cana-5175	52	20	,	,	PUNCT
cana-5175	52	21	and	and	CCONJ
cana-5175	52	22	limited	limited	ADJ
cana-5175	52	23	reach	reach	NOUN
cana-5175	52	24	,	,	PUNCT
cana-5175	52	25	noting	note	VERB
cana-5175	52	26	that	that	SCONJ
cana-5175	52	27	these	these	DET
cana-5175	52	28	drawbacks	drawback	NOUN
cana-5175	52	29	have	have	AUX
cana-5175	52	30	led	lead	VERB
cana-5175	52	31	many	many	ADJ
cana-5175	52	32	industries	industry	NOUN
cana-5175	52	33	,	,	PUNCT
cana-5175	52	34	including	include	VERB
cana-5175	52	35	hospitality	hospitality	NOUN
cana-5175	52	36	,	,	PUNCT
cana-5175	52	37	to	to	ADP
cana-5175	52	38	transition	transition	NOUN
cana-5175	52	39	towards	towards	ADP
cana-5175	52	40	digital	digital	ADJ
cana-5175	52	41	approaches	approach	NOUN
cana-5175	52	42	.	.	PUNCT
cana-5175	53	1	e	e	X
cana-5175	53	2	-	-	NOUN
cana-5175	53	3	marketing	marketing	NOUN
cana-5175	53	4	,	,	PUNCT
cana-5175	53	5	by	by	ADP
cana-5175	53	6	contrast	contrast	NOUN
cana-5175	53	7	,	,	PUNCT
cana-5175	53	8	offers	offer	VERB
cana-5175	53	9	a	a	DET
cana-5175	53	10	highly	highly	ADV
cana-5175	53	11	flexible	flexible	ADJ
cana-5175	53	12	and	and	CCONJ
cana-5175	53	13	adaptive	adaptive	ADJ
cana-5175	53	14	alternative	alternative	NOUN
cana-5175	53	15	.	.	PUNCT
cana-5175	54	1	it	it	PRON
cana-5175	54	2	enables	enable	VERB
cana-5175	54	3	businesses	business	NOUN
cana-5175	54	4	to	to	PART
cana-5175	54	5	test	test	VERB
cana-5175	54	6	campaigns	campaign	NOUN
cana-5175	54	7	,	,	PUNCT
cana-5175	54	8	measure	measure	NOUN
cana-5175	54	9	performance	performance	NOUN
cana-5175	54	10	in	in	ADP
cana-5175	54	11	real	real	ADJ
cana-5175	54	12	time	time	NOUN
cana-5175	54	13	,	,	PUNCT
cana-5175	54	14	and	and	CCONJ
cana-5175	54	15	adjust	adjust	VERB
cana-5175	54	16	strategies	strategy	NOUN
cana-5175	54	17	based	base	VERB
cana-5175	54	18	on	on	ADP
cana-5175	54	19	customer	customer	NOUN
cana-5175	54	20	feedback	feedback	NOUN
cana-5175	54	21	—	—	PUNCT
cana-5175	54	22	benefits	benefit	VERB
cana-5175	54	23	that	that	PRON
cana-5175	54	24	traditional	traditional	ADJ
cana-5175	54	25	media	medium	NOUN
cana-5175	54	26	generally	generally	ADV
cana-5175	54	27	lack	lack	VERB
cana-5175	54	28	.	.	PUNCT
cana-5175	55	1	moreover	moreover	ADV
cana-5175	55	2	,	,	PUNCT
cana-5175	55	3	digital	digital	ADJ
cana-5175	55	4	marketing	marketing	NOUN
cana-5175	55	5	is	be	AUX
cana-5175	55	6	inherently	inherently	ADV
cana-5175	55	7	interactive	interactive	ADJ
cana-5175	55	8	,	,	PUNCT
cana-5175	55	9	which	which	PRON
cana-5175	55	10	allows	allow	VERB
cana-5175	55	11	businesses	business	NOUN
cana-5175	55	12	to	to	PART
cana-5175	55	13	build	build	VERB
cana-5175	55	14	and	and	CCONJ
cana-5175	55	15	nurture	nurture	VERB
cana-5175	55	16	customer	customer	NOUN
cana-5175	55	17	relationships	relationship	NOUN
cana-5175	55	18	rather	rather	ADV
cana-5175	55	19	than	than	ADP
cana-5175	55	20	merely	merely	ADV
cana-5175	55	21	pushing	push	VERB
cana-5175	55	22	messages	message	NOUN
cana-5175	55	23	to	to	ADP
cana-5175	55	24	a	a	DET
cana-5175	55	25	passive	passive	ADJ
cana-5175	55	26	audience	audience	NOUN
cana-5175	55	27	.	.	PUNCT
cana-5175	56	1	similarly	similarly	ADV
cana-5175	56	2	,	,	PUNCT
cana-5175	56	3	matikiti	matikiti	NOUN
cana-5175	56	4	and	and	CCONJ
cana-5175	56	5	afolabi	afolabi	NOUN
cana-5175	56	6	,	,	PUNCT
cana-5175	56	7	(	(	PUNCT
cana-5175	56	8	2012	2012	NUM
cana-5175	56	9	)	)	PUNCT
cana-5175	56	10	examine	examine	VERB
cana-5175	56	11	the	the	DET
cana-5175	56	12	relationship	relationship	NOUN
cana-5175	56	13	between	between	ADP
cana-5175	56	14	e	e	NOUN
cana-5175	56	15	-	-	NOUN
cana-5175	56	16	marketing	marketing	NOUN
cana-5175	56	17	and	and	CCONJ
cana-5175	56	18	profitability	profitability	NOUN
cana-5175	56	19	in	in	ADP
cana-5175	56	20	the	the	DET
cana-5175	56	21	hospitality	hospitality	NOUN
cana-5175	56	22	sector	sector	NOUN
cana-5175	56	23	,	,	PUNCT
cana-5175	56	24	particularly	particularly	ADV
cana-5175	56	25	within	within	ADP
cana-5175	56	26	emerging	emerge	VERB
cana-5175	56	27	economies	economy	NOUN
cana-5175	56	28	.	.	PUNCT
cana-5175	57	1	their	their	PRON
cana-5175	57	2	research	research	NOUN
cana-5175	57	3	provides	provide	VERB
cana-5175	57	4	empirical	empirical	ADJ
cana-5175	57	5	evidence	evidence	NOUN
cana-5175	57	6	that	that	SCONJ
cana-5175	57	7	e	e	NOUN
cana-5175	57	8	-	-	NOUN
cana-5175	57	9	marketing	marketing	NOUN
cana-5175	57	10	,	,	PUNCT
cana-5175	57	11	when	when	SCONJ
cana-5175	57	12	used	use	VERB
cana-5175	57	13	effectively	effectively	ADV
cana-5175	57	14	,	,	PUNCT
cana-5175	57	15	correlates	correlate	VERB
cana-5175	57	16	positively	positively	ADV
cana-5175	57	17	with	with	ADP
cana-5175	57	18	profitability	profitability	NOUN
cana-5175	57	19	due	due	ADP
cana-5175	57	20	to	to	PART
cana-5175	57	21	lower	low	ADJ
cana-5175	57	22	overhead	overhead	ADJ
cana-5175	57	23	costs	cost	NOUN
cana-5175	57	24	and	and	CCONJ
cana-5175	57	25	a	a	DET
cana-5175	57	26	higher	high	ADJ
cana-5175	57	27	reach	reach	NOUN
cana-5175	57	28	compared	compare	VERB
cana-5175	57	29	to	to	ADP
cana-5175	57	30	traditional	traditional	ADJ
cana-5175	57	31	marketing	marketing	NOUN
cana-5175	57	32	.	.	PUNCT
cana-5175	58	1	emarketing	emarketing	NOUN
cana-5175	58	2	also	also	ADV
cana-5175	58	3	provides	provide	VERB
cana-5175	58	4	data	datum	NOUN
cana-5175	58	5	analytics	analytic	NOUN
cana-5175	58	6	capabilities	capability	NOUN
cana-5175	58	7	that	that	PRON
cana-5175	58	8	enable	enable	VERB
cana-5175	58	9	hotels	hotel	NOUN
cana-5175	58	10	to	to	PART
cana-5175	58	11	track	track	VERB
cana-5175	58	12	customer	customer	NOUN
cana-5175	58	13	interactions	interaction	NOUN
cana-5175	58	14	,	,	PUNCT
cana-5175	58	15	measure	measure	NOUN
cana-5175	58	16	campaign	campaign	NOUN
cana-5175	58	17	success	success	NOUN
cana-5175	58	18	,	,	PUNCT
cana-5175	58	19	and	and	CCONJ
cana-5175	58	20	gain	gain	VERB
cana-5175	58	21	insights	insight	NOUN
cana-5175	58	22	into	into	ADP
cana-5175	58	23	consumer	consumer	NOUN
cana-5175	58	24	behavior	behavior	NOUN
cana-5175	58	25	.	.	PUNCT
cana-5175	59	1	this	this	DET
cana-5175	59	2	data	data	NOUN
cana-5175	59	3	-	-	PUNCT
cana-5175	59	4	driven	drive	VERB
cana-5175	59	5	approach	approach	NOUN
cana-5175	59	6	allows	allow	VERB
cana-5175	59	7	for	for	ADP
cana-5175	59	8	more	more	ADV
cana-5175	59	9	informed	informed	ADJ
cana-5175	59	10	decision	decision	NOUN
cana-5175	59	11	-	-	PUNCT
cana-5175	59	12	making	making	NOUN
cana-5175	59	13	,	,	PUNCT
cana-5175	59	14	in	in	ADP
cana-5175	59	15	contrast	contrast	NOUN
cana-5175	59	16	to	to	ADP
cana-5175	59	17	the	the	DET
cana-5175	59	18	broad	broad	ADJ
cana-5175	59	19	and	and	CCONJ
cana-5175	59	20	often	often	ADV
cana-5175	59	21	less	less	ADV
cana-5175	59	22	measurable	measurable	ADJ
cana-5175	59	23	impacts	impact	NOUN
cana-5175	59	24	of	of	ADP
cana-5175	59	25	traditional	traditional	ADJ
cana-5175	59	26	marketing	marketing	NOUN
cana-5175	59	27	methods	method	NOUN
cana-5175	59	28	.	.	PUNCT
cana-5175	60	1	these	these	DET
cana-5175	60	2	studies	study	NOUN
cana-5175	60	3	highlight	highlight	VERB
cana-5175	60	4	the	the	DET
cana-5175	60	5	distinctive	distinctive	ADJ
cana-5175	60	6	edge	edge	NOUN
cana-5175	60	7	that	that	SCONJ
cana-5175	60	8	emarketing	emarketing	NOUN
cana-5175	60	9	provides	provide	VERB
cana-5175	60	10	to	to	ADP
cana-5175	60	11	hotels	hotel	NOUN
cana-5175	60	12	and	and	CCONJ
cana-5175	60	13	tour	tour	NOUN
cana-5175	60	14	operators	operator	NOUN
cana-5175	60	15	,	,	PUNCT
cana-5175	60	16	not	not	PART
cana-5175	60	17	only	only	ADV
cana-5175	60	18	in	in	ADP
cana-5175	60	19	terms	term	NOUN
cana-5175	60	20	of	of	ADP
cana-5175	60	21	cost	cost	NOUN
cana-5175	60	22	-	-	PUNCT
cana-5175	60	23	effectiveness	effectiveness	NOUN
cana-5175	60	24	but	but	CCONJ
cana-5175	60	25	also	also	ADV
cana-5175	60	26	through	through	ADP
cana-5175	60	27	its	its	PRON
cana-5175	60	28	capacity	capacity	NOUN
cana-5175	60	29	to	to	PART
cana-5175	60	30	build	build	VERB
cana-5175	60	31	stronger	strong	ADJ
cana-5175	60	32	,	,	PUNCT
cana-5175	60	33	more	more	ADV
cana-5175	60	34	measurable	measurable	ADJ
cana-5175	60	35	customer	customer	NOUN
cana-5175	60	36	relationships	relationship	NOUN
cana-5175	60	37	.	.	PUNCT
cana-5175	61	1	2.4	2.4	NUM
cana-5175	61	2	regional	regional	ADJ
cana-5175	61	3	focus	focus	NOUN
cana-5175	61	4	india	india	PROPN
cana-5175	61	5	india	india	PROPN
cana-5175	61	6	’s	’s	PART
cana-5175	61	7	hospitality	hospitality	NOUN
cana-5175	61	8	and	and	CCONJ
cana-5175	61	9	tourism	tourism	NOUN
cana-5175	61	10	industry	industry	NOUN
cana-5175	61	11	has	have	AUX
cana-5175	61	12	been	be	AUX
cana-5175	61	13	particularly	particularly	ADV
cana-5175	61	14	responsive	responsive	ADJ
cana-5175	61	15	to	to	ADP
cana-5175	61	16	the	the	DET
cana-5175	61	17	growth	growth	NOUN
cana-5175	61	18	of	of	ADP
cana-5175	61	19	emarketing	emarketing	NOUN
cana-5175	61	20	,	,	PUNCT
cana-5175	61	21	with	with	ADP
cana-5175	61	22	digital	digital	ADJ
cana-5175	61	23	platforms	platform	NOUN
cana-5175	61	24	offering	offer	VERB
cana-5175	61	25	significant	significant	ADJ
cana-5175	61	26	potential	potential	NOUN
cana-5175	61	27	to	to	PART
cana-5175	61	28	tap	tap	VERB
cana-5175	61	29	into	into	ADP
cana-5175	61	30	both	both	CCONJ
cana-5175	61	31	domestic	domestic	ADJ
cana-5175	61	32	and	and	CCONJ
cana-5175	61	33	international	international	ADJ
cana-5175	61	34	markets	market	NOUN
cana-5175	61	35	.	.	PUNCT
cana-5175	62	1	yameen	yameen	PROPN
cana-5175	62	2	,	,	PUNCT
cana-5175	62	3	(	(	PUNCT
cana-5175	62	4	2013	2013	NUM
cana-5175	62	5	)	)	PUNCT
cana-5175	62	6	provides	provide	VERB
cana-5175	62	7	insights	insight	NOUN
cana-5175	62	8	into	into	ADP
cana-5175	62	9	the	the	DET
cana-5175	62	10	marketing	marketing	NOUN
cana-5175	62	11	strategies	strategy	NOUN
cana-5175	62	12	of	of	ADP
cana-5175	62	13	the	the	DET
cana-5175	62	14	hotel	hotel	NOUN
cana-5175	62	15	industry	industry	NOUN
cana-5175	62	16	in	in	ADP
cana-5175	62	17	india	india	PROPN
cana-5175	62	18	,	,	PUNCT
cana-5175	62	19	emphasizing	emphasize	VERB
cana-5175	62	20	that	that	SCONJ
cana-5175	62	21	e	e	NOUN
cana-5175	62	22	-	-	ADJ
cana-5175	62	23	marketing	marketing	ADJ
cana-5175	62	24	enables	enable	VERB
cana-5175	62	25	local	local	ADJ
cana-5175	62	26	business	business	NOUN
cana-5175	62	27	to	to	PART
cana-5175	62	28	expand	expand	VERB
cana-5175	62	29	their	their	PRON
cana-5175	62	30	reach	reach	NOUN
cana-5175	62	31	without	without	ADP
cana-5175	62	32	the	the	DET
cana-5175	62	33	constraints	constraint	NOUN
cana-5175	62	34	imposed	impose	VERB
cana-5175	62	35	by	by	ADP
cana-5175	62	36	geographical	geographical	ADJ
cana-5175	62	37	and	and	CCONJ
cana-5175	62	38	financial	financial	ADJ
cana-5175	62	39	limitations	limitation	NOUN
cana-5175	62	40	inherent	inherent	ADJ
cana-5175	62	41	to	to	ADP
cana-5175	62	42	traditional	traditional	ADJ
cana-5175	62	43	marketing	marketing	NOUN
cana-5175	62	44	.	.	PUNCT
cana-5175	63	1	as	as	SCONJ
cana-5175	63	2	india	india	PROPN
cana-5175	63	3	witnesses	witness	NOUN
cana-5175	63	4	rapid	rapid	ADJ
cana-5175	63	5	urbanization	urbanization	NOUN
cana-5175	63	6	and	and	CCONJ
cana-5175	63	7	internet	internet	NOUN
cana-5175	63	8	penetration	penetration	NOUN
cana-5175	63	9	,	,	PUNCT
cana-5175	63	10	e	e	NOUN
cana-5175	63	11	-	-	NOUN
cana-5175	63	12	marketing	marketing	NOUN
cana-5175	63	13	has	have	AUX
cana-5175	63	14	become	become	VERB
cana-5175	63	15	an	an	DET
cana-5175	63	16	invaluable	invaluable	ADJ
cana-5175	63	17	tool	tool	NOUN
cana-5175	63	18	for	for	SCONJ
cana-5175	63	19	the	the	DET
cana-5175	63	20	hospitality	hospitality	NOUN
cana-5175	63	21	industry	industry	NOUN
cana-5175	63	22	to	to	PART
cana-5175	63	23	reach	reach	VERB
cana-5175	63	24	india	india	PROPN
cana-5175	63	25	’s	’s	PART
cana-5175	63	26	diverse	diverse	ADJ
cana-5175	63	27	population	population	NOUN
cana-5175	63	28	and	and	CCONJ
cana-5175	63	29	appeal	appeal	VERB
cana-5175	63	30	to	to	ADP
cana-5175	63	31	younger	young	ADJ
cana-5175	63	32	,	,	PUNCT
cana-5175	63	33	digitally	digitally	ADV
cana-5175	63	34	-	-	PUNCT
cana-5175	63	35	savvy	savvy	ADJ
cana-5175	63	36	travelers	traveler	NOUN
cana-5175	63	37	who	who	PRON
cana-5175	63	38	prefer	prefer	VERB
cana-5175	63	39	online	online	ADJ
cana-5175	63	40	engagement	engagement	NOUN
cana-5175	63	41	.	.	PUNCT
cana-5175	64	1	in	in	ADP
cana-5175	64	2	another	another	DET
cana-5175	64	3	study	study	NOUN
cana-5175	64	4	,	,	PUNCT
cana-5175	64	5	bailley	bailley	NOUN
cana-5175	64	6	,	,	PUNCT
cana-5175	64	7	(	(	PUNCT
cana-5175	64	8	2011	2011	NUM
cana-5175	64	9	)	)	PUNCT
cana-5175	64	10	highlights	highlight	VERB
cana-5175	64	11	the	the	DET
cana-5175	64	12	role	role	NOUN
cana-5175	64	13	of	of	ADP
cana-5175	64	14	social	social	ADJ
cana-5175	64	15	media	medium	NOUN
cana-5175	64	16	in	in	ADP
cana-5175	64	17	enhancing	enhance	VERB
cana-5175	64	18	tourism	tourism	NOUN
cana-5175	64	19	visibility	visibility	NOUN
cana-5175	64	20	in	in	ADP
cana-5175	64	21	india	india	PROPN
cana-5175	64	22	,	,	PUNCT
cana-5175	64	23	pointing	point	VERB
cana-5175	64	24	out	out	ADP
cana-5175	64	25	that	that	SCONJ
cana-5175	64	26	platforms	platform	NOUN
cana-5175	64	27	such	such	ADJ
cana-5175	64	28	as	as	ADP
cana-5175	64	29	facebook	facebook	PROPN
cana-5175	64	30	,	,	PUNCT
cana-5175	64	31	instagram	instagram	PROPN
cana-5175	64	32	,	,	PUNCT
cana-5175	64	33	and	and	CCONJ
cana-5175	64	34	twitter	twitter	NOUN
cana-5175	64	35	allow	allow	VERB
cana-5175	64	36	hotels	hotel	NOUN
cana-5175	64	37	and	and	CCONJ
cana-5175	64	38	tour	tour	NOUN
cana-5175	64	39	operators	operator	NOUN
cana-5175	64	40	to	to	PART
cana-5175	64	41	connect	connect	VERB
cana-5175	64	42	directly	directly	ADV
cana-5175	64	43	with	with	ADP
cana-5175	64	44	potential	potential	ADJ
cana-5175	64	45	customers	customer	NOUN
cana-5175	64	46	.	.	PUNCT
cana-5175	65	1	this	this	DET
cana-5175	65	2	form	form	NOUN
cana-5175	65	3	of	of	ADP
cana-5175	65	4	direct	direct	ADJ
cana-5175	65	5	interaction	interaction	NOUN
cana-5175	65	6	can	can	AUX
cana-5175	65	7	establish	establish	VERB
cana-5175	65	8	credibility	credibility	NOUN
cana-5175	65	9	,	,	PUNCT
cana-5175	65	10	especially	especially	ADV
cana-5175	65	11	when	when	SCONJ
cana-5175	65	12	accompanied	accompany	VERB
cana-5175	65	13	by	by	ADP
cana-5175	65	14	user	user	NOUN
cana-5175	65	15	-	-	PUNCT
cana-5175	65	16	generated	generate	VERB
cana-5175	65	17	content	content	NOUN
cana-5175	65	18	like	like	ADP
cana-5175	65	19	reviews	review	NOUN
cana-5175	65	20	and	and	CCONJ
cana-5175	65	21	testimonials	testimonial	NOUN
cana-5175	65	22	.	.	PUNCT
cana-5175	66	1	additionally	additionally	ADV
cana-5175	66	2	,	,	PUNCT
cana-5175	66	3	singh	singh	PROPN
cana-5175	66	4	ratandeep	ratandeep	NOUN
cana-5175	66	5	,	,	PUNCT
cana-5175	66	6	(	(	PUNCT
cana-5175	66	7	2008	2008	NUM
cana-5175	66	8	)	)	PUNCT
cana-5175	66	9	discusses	discuss	VERB
cana-5175	66	10	the	the	DET
cana-5175	66	11	principles	principle	NOUN
cana-5175	66	12	of	of	ADP
cana-5175	66	13	tourism	tourism	NOUN
cana-5175	66	14	marketing	marketing	NOUN
cana-5175	66	15	in	in	ADP
cana-5175	66	16	india	india	PROPN
cana-5175	66	17	,	,	PUNCT
cana-5175	66	18	noting	note	VERB
cana-5175	66	19	that	that	SCONJ
cana-5175	66	20	e	e	NOUN
cana-5175	66	21	-	-	NOUN
cana-5175	66	22	marketing	marketing	NOUN
cana-5175	66	23	not	not	PART
cana-5175	66	24	only	only	ADV
cana-5175	66	25	improves	improve	VERB
cana-5175	66	26	customer	customer	NOUN
cana-5175	66	27	acquisition	acquisition	NOUN
cana-5175	66	28	but	but	CCONJ
cana-5175	66	29	also	also	ADV
cana-5175	66	30	helps	help	VERB
cana-5175	66	31	in	in	ADP
cana-5175	66	32	retaining	retain	VERB
cana-5175	66	33	customers	customer	NOUN
cana-5175	66	34	by	by	ADP
cana-5175	66	35	enabling	enable	VERB
cana-5175	66	36	personalized	personalized	ADJ
cana-5175	66	37	experiences	experience	NOUN
cana-5175	66	38	and	and	CCONJ
cana-5175	66	39	promotions	promotion	NOUN
cana-5175	66	40	tailored	tailor	VERB
cana-5175	66	41	to	to	ADP
cana-5175	66	42	individual	individual	ADJ
cana-5175	66	43	preferences	preference	NOUN
cana-5175	66	44	.	.	PUNCT
cana-5175	67	1	this	this	DET
cana-5175	67	2	regional	regional	ADJ
cana-5175	67	3	focus	focus	NOUN
cana-5175	67	4	sheds	shed	VERB
cana-5175	67	5	light	light	NOUN
cana-5175	67	6	on	on	ADP
cana-5175	67	7	how	how	SCONJ
cana-5175	67	8	e	e	NOUN
cana-5175	67	9	-	-	NOUN
cana-5175	67	10	marketing	marketing	NOUN
cana-5175	67	11	is	be	AUX
cana-5175	67	12	tailored	tailor	VERB
cana-5175	67	13	to	to	ADP
cana-5175	67	14	the	the	DET
cana-5175	67	15	unique	unique	ADJ
cana-5175	67	16	characteristics	characteristic	NOUN
cana-5175	67	17	of	of	ADP
cana-5175	67	18	the	the	DET
cana-5175	67	19	indian	indian	ADJ
cana-5175	67	20	market	market	NOUN
cana-5175	67	21	,	,	PUNCT
cana-5175	67	22	where	where	SCONJ
cana-5175	67	23	the	the	DET
cana-5175	67	24	burgeoning	burgeon	VERB
cana-5175	67	25	middle	middle	ADJ
cana-5175	67	26	class	class	NOUN
cana-5175	67	27	,	,	PUNCT
cana-5175	67	28	increased	increase	VERB
cana-5175	67	29	smartphone	smartphone	NOUN
cana-5175	67	30	usage	usage	NOUN
cana-5175	67	31	,	,	PUNCT
cana-5175	67	32	and	and	CCONJ
cana-5175	67	33	an	an	DET
cana-5175	67	34	affinity	affinity	NOUN
cana-5175	67	35	for	for	ADP
cana-5175	67	36	social	social	ADJ
cana-5175	67	37	media	medium	NOUN
cana-5175	67	38	have	have	AUX
cana-5175	67	39	created	create	VERB
cana-5175	67	40	fertile	fertile	ADJ
cana-5175	67	41	ground	ground	NOUN
cana-5175	67	42	for	for	ADP
cana-5175	67	43	digital	digital	ADJ
cana-5175	67	44	marketing	marketing	NOUN
cana-5175	67	45	initiatives	initiative	NOUN
cana-5175	67	46	.	.	PUNCT
cana-5175	68	1	2.5	2.5	NUM
cana-5175	68	2	research	research	NOUN
cana-5175	68	3	gap	gap	NOUN
cana-5175	68	4	in	in	ADP
cana-5175	68	5	current	current	ADJ
cana-5175	68	6	research	research	NOUN
cana-5175	68	7	communications	communication	NOUN
cana-5175	68	8	on	on	ADP
cana-5175	68	9	applied	apply	VERB
cana-5175	68	10	nonlinear	nonlinear	ADJ
cana-5175	68	11	analysis	analysis	NOUN
cana-5175	68	12	issn	issn	NOUN
cana-5175	68	13	:	:	PUNCT
cana-5175	68	14	1074	1074	NUM
cana-5175	68	15	-	-	PUNCT
cana-5175	68	16	133x	133x	NUM
cana-5175	68	17	vol	vol	NOUN
cana-5175	68	18	32	32	NUM
cana-5175	68	19	no	no	NOUN
cana-5175	68	20	.	.	PUNCT
cana-5175	69	1	icmasd	icmasd	NOUN
cana-5175	69	2	(	(	PUNCT
cana-5175	69	3	2025	2025	NUM
cana-5175	69	4	)	)	PUNCT
cana-5175	69	5	1499	1499	NUM
cana-5175	69	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5175	69	7	despite	despite	SCONJ
cana-5175	69	8	the	the	DET
cana-5175	69	9	wealth	wealth	NOUN
cana-5175	69	10	of	of	ADP
cana-5175	69	11	literature	literature	NOUN
cana-5175	69	12	on	on	ADP
cana-5175	69	13	e	e	NOUN
cana-5175	69	14	-	-	NOUN
cana-5175	69	15	marketing	marketing	NOUN
cana-5175	69	16	in	in	ADP
cana-5175	69	17	the	the	DET
cana-5175	69	18	hospitality	hospitality	NOUN
cana-5175	69	19	industry	industry	NOUN
cana-5175	69	20	,	,	PUNCT
cana-5175	69	21	several	several	ADJ
cana-5175	69	22	research	research	NOUN
cana-5175	69	23	gaps	gap	NOUN
cana-5175	69	24	remain	remain	VERB
cana-5175	69	25	,	,	PUNCT
cana-5175	69	26	especially	especially	ADV
cana-5175	69	27	within	within	ADP
cana-5175	69	28	the	the	DET
cana-5175	69	29	context	context	NOUN
cana-5175	69	30	of	of	ADP
cana-5175	69	31	india	india	PROPN
cana-5175	69	32	.	.	PUNCT
cana-5175	70	1	most	most	ADJ
cana-5175	70	2	studies	study	NOUN
cana-5175	70	3	have	have	AUX
cana-5175	70	4	been	be	AUX
cana-5175	70	5	conducted	conduct	VERB
cana-5175	70	6	in	in	ADP
cana-5175	70	7	developed	develop	VERB
cana-5175	70	8	economies	economy	NOUN
cana-5175	70	9	where	where	SCONJ
cana-5175	70	10	digital	digital	ADJ
cana-5175	70	11	infrastructure	infrastructure	NOUN
cana-5175	70	12	is	be	AUX
cana-5175	70	13	well	well	ADV
cana-5175	70	14	-	-	PUNCT
cana-5175	70	15	established	establish	VERB
cana-5175	70	16	,	,	PUNCT
cana-5175	70	17	resulting	result	VERB
cana-5175	70	18	in	in	ADP
cana-5175	70	19	limited	limited	ADJ
cana-5175	70	20	empirical	empirical	ADJ
cana-5175	70	21	data	datum	NOUN
cana-5175	70	22	on	on	ADP
cana-5175	70	23	emarketing	emarketing	NOUN
cana-5175	70	24	’s	’s	PART
cana-5175	70	25	impact	impact	NOUN
cana-5175	70	26	in	in	ADP
cana-5175	70	27	emerging	emerge	VERB
cana-5175	70	28	markets	market	NOUN
cana-5175	70	29	like	like	ADP
cana-5175	70	30	india	india	PROPN
cana-5175	70	31	.	.	PUNCT
cana-5175	71	1	while	while	SCONJ
cana-5175	71	2	studies	study	NOUN
cana-5175	71	3	such	such	ADJ
cana-5175	71	4	as	as	ADP
cana-5175	71	5	yameen	yameen	PROPN
cana-5175	71	6	,	,	PUNCT
cana-5175	71	7	(	(	PUNCT
cana-5175	71	8	2013	2013	NUM
cana-5175	71	9	)	)	PUNCT
cana-5175	71	10	and	and	CCONJ
cana-5175	71	11	singh	singh	PROPN
cana-5175	71	12	ratandeep	ratandeep	PROPN
cana-5175	71	13	,	,	PUNCT
cana-5175	71	14	(	(	PUNCT
cana-5175	71	15	2008	2008	NUM
cana-5175	71	16	)	)	PUNCT
cana-5175	71	17	provide	provide	VERB
cana-5175	71	18	valuable	valuable	ADJ
cana-5175	71	19	regional	regional	ADJ
cana-5175	71	20	insights	insight	NOUN
cana-5175	71	21	,	,	PUNCT
cana-5175	71	22	there	there	PRON
cana-5175	71	23	is	be	VERB
cana-5175	71	24	still	still	ADV
cana-5175	71	25	a	a	DET
cana-5175	71	26	need	need	NOUN
cana-5175	71	27	for	for	ADP
cana-5175	71	28	data	data	NOUN
cana-5175	71	29	-	-	PUNCT
cana-5175	71	30	driven	drive	VERB
cana-5175	71	31	analyses	analysis	NOUN
cana-5175	71	32	specific	specific	ADJ
cana-5175	71	33	to	to	ADP
cana-5175	71	34	indian	indian	ADJ
cana-5175	71	35	hotels	hotel	NOUN
cana-5175	71	36	and	and	CCONJ
cana-5175	71	37	tour	tour	NOUN
cana-5175	71	38	operators	operator	NOUN
cana-5175	71	39	,	,	PUNCT
cana-5175	71	40	particularly	particularly	ADV
cana-5175	71	41	those	those	PRON
cana-5175	71	42	that	that	PRON
cana-5175	71	43	capture	capture	VERB
cana-5175	71	44	the	the	DET
cana-5175	71	45	varying	vary	VERB
cana-5175	71	46	impacts	impact	NOUN
cana-5175	71	47	of	of	ADP
cana-5175	71	48	emarketing	emarkete	VERB
cana-5175	71	49	strategies	strategy	NOUN
cana-5175	71	50	across	across	ADP
cana-5175	71	51	different	different	ADJ
cana-5175	71	52	regions	region	NOUN
cana-5175	71	53	and	and	CCONJ
cana-5175	71	54	customer	customer	NOUN
cana-5175	71	55	demographics	demographic	NOUN
cana-5175	71	56	.	.	PUNCT
cana-5175	72	1	additionally	additionally	ADV
cana-5175	72	2	,	,	PUNCT
cana-5175	72	3	existing	exist	VERB
cana-5175	72	4	literature	literature	NOUN
cana-5175	72	5	often	often	ADV
cana-5175	72	6	focuses	focus	VERB
cana-5175	72	7	on	on	ADP
cana-5175	72	8	the	the	DET
cana-5175	72	9	general	general	ADJ
cana-5175	72	10	benefits	benefit	NOUN
cana-5175	72	11	of	of	ADP
cana-5175	72	12	e	e	NOUN
cana-5175	72	13	-	-	NOUN
cana-5175	72	14	marketing	marketing	NOUN
cana-5175	72	15	without	without	ADP
cana-5175	72	16	distinguishing	distinguish	VERB
cana-5175	72	17	between	between	ADP
cana-5175	72	18	specific	specific	ADJ
cana-5175	72	19	digital	digital	ADJ
cana-5175	72	20	strategies	strategy	NOUN
cana-5175	72	21	or	or	CCONJ
cana-5175	72	22	evaluating	evaluate	VERB
cana-5175	72	23	their	their	PRON
cana-5175	72	24	relative	relative	ADJ
cana-5175	72	25	effectiveness	effectiveness	NOUN
cana-5175	72	26	.	.	PUNCT
cana-5175	73	1	for	for	ADP
cana-5175	73	2	instance	instance	NOUN
cana-5175	73	3	,	,	PUNCT
cana-5175	73	4	while	while	SCONJ
cana-5175	73	5	platforms	platform	NOUN
cana-5175	73	6	like	like	ADP
cana-5175	73	7	social	social	ADJ
cana-5175	73	8	media	medium	NOUN
cana-5175	73	9	and	and	CCONJ
cana-5175	73	10	seo	seo	NOUN
cana-5175	73	11	are	be	AUX
cana-5175	73	12	frequently	frequently	ADV
cana-5175	73	13	mentioned	mention	VERB
cana-5175	73	14	,	,	PUNCT
cana-5175	73	15	there	there	PRON
cana-5175	73	16	is	be	VERB
cana-5175	73	17	limited	limited	ADJ
cana-5175	73	18	research	research	NOUN
cana-5175	73	19	on	on	ADP
cana-5175	73	20	which	which	PRON
cana-5175	73	21	e	e	NOUN
cana-5175	73	22	-	-	ADJ
cana-5175	73	23	marketing	marketing	ADJ
cana-5175	73	24	tools	tool	NOUN
cana-5175	73	25	yield	yield	VERB
cana-5175	73	26	the	the	DET
cana-5175	73	27	highest	high	ADJ
cana-5175	73	28	return	return	NOUN
cana-5175	73	29	on	on	ADP
cana-5175	73	30	investment	investment	NOUN
cana-5175	73	31	(	(	PUNCT
cana-5175	73	32	roi	roi	NOUN
cana-5175	73	33	)	)	PUNCT
cana-5175	73	34	for	for	ADP
cana-5175	73	35	indian	indian	ADJ
cana-5175	73	36	hotels	hotel	NOUN
cana-5175	73	37	and	and	CCONJ
cana-5175	73	38	tour	tour	NOUN
cana-5175	73	39	operators	operator	NOUN
cana-5175	73	40	.	.	PUNCT
cana-5175	74	1	a	a	DET
cana-5175	74	2	study	study	NOUN
cana-5175	74	3	examining	examine	VERB
cana-5175	74	4	the	the	DET
cana-5175	74	5	differential	differential	ADJ
cana-5175	74	6	impact	impact	NOUN
cana-5175	74	7	of	of	ADP
cana-5175	74	8	these	these	DET
cana-5175	74	9	tools	tool	NOUN
cana-5175	74	10	on	on	ADP
cana-5175	74	11	customer	customer	NOUN
cana-5175	74	12	engagement	engagement	NOUN
cana-5175	74	13	,	,	PUNCT
cana-5175	74	14	market	market	NOUN
cana-5175	74	15	reach	reach	NOUN
cana-5175	74	16	,	,	PUNCT
cana-5175	74	17	and	and	CCONJ
cana-5175	74	18	revenue	revenue	NOUN
cana-5175	74	19	could	could	AUX
cana-5175	74	20	offer	offer	VERB
cana-5175	74	21	more	more	ADV
cana-5175	74	22	nuanced	nuanced	ADJ
cana-5175	74	23	insights	insight	NOUN
cana-5175	74	24	into	into	ADP
cana-5175	74	25	optimizing	optimize	VERB
cana-5175	74	26	digital	digital	ADJ
cana-5175	74	27	strategies	strategy	NOUN
cana-5175	74	28	.	.	PUNCT
cana-5175	75	1	moreover	moreover	ADV
cana-5175	75	2	,	,	PUNCT
cana-5175	75	3	there	there	PRON
cana-5175	75	4	is	be	VERB
cana-5175	75	5	a	a	DET
cana-5175	75	6	lack	lack	NOUN
cana-5175	75	7	of	of	ADP
cana-5175	75	8	research	research	NOUN
cana-5175	75	9	that	that	PRON
cana-5175	75	10	measures	measure	VERB
cana-5175	75	11	the	the	DET
cana-5175	75	12	long	long	ADJ
cana-5175	75	13	-	-	PUNCT
cana-5175	75	14	term	term	NOUN
cana-5175	75	15	effects	effect	NOUN
cana-5175	75	16	of	of	ADP
cana-5175	75	17	e	e	NOUN
cana-5175	75	18	-	-	NOUN
cana-5175	75	19	marketing	marketing	NOUN
cana-5175	75	20	on	on	ADP
cana-5175	75	21	customer	customer	NOUN
cana-5175	75	22	loyalty	loyalty	NOUN
cana-5175	75	23	within	within	ADP
cana-5175	75	24	the	the	DET
cana-5175	75	25	indian	indian	ADJ
cana-5175	75	26	hospitality	hospitality	NOUN
cana-5175	75	27	sector	sector	NOUN
cana-5175	75	28	.	.	PUNCT
cana-5175	76	1	investigating	investigate	VERB
cana-5175	76	2	the	the	DET
cana-5175	76	3	long	long	ADJ
cana-5175	76	4	-	-	PUNCT
cana-5175	76	5	term	term	NOUN
cana-5175	76	6	impacts	impact	NOUN
cana-5175	76	7	could	could	AUX
cana-5175	76	8	be	be	AUX
cana-5175	76	9	invaluable	invaluable	ADJ
cana-5175	76	10	for	for	ADP
cana-5175	76	11	businesses	business	NOUN
cana-5175	76	12	seeking	seek	VERB
cana-5175	76	13	to	to	PART
cana-5175	76	14	understand	understand	VERB
cana-5175	76	15	the	the	DET
cana-5175	76	16	full	full	ADJ
cana-5175	76	17	scope	scope	NOUN
cana-5175	76	18	of	of	ADP
cana-5175	76	19	e	e	NOUN
cana-5175	76	20	-	-	ADJ
cana-5175	76	21	marketing	marketing	ADJ
cana-5175	76	22	’s	’s	PART
cana-5175	76	23	potential	potential	NOUN
cana-5175	76	24	.	.	PUNCT
cana-5175	77	1	the	the	DET
cana-5175	77	2	effectiveness	effectiveness	NOUN
cana-5175	77	3	of	of	ADP
cana-5175	77	4	e	e	NOUN
cana-5175	77	5	-	-	NOUN
cana-5175	77	6	marketing	marketing	NOUN
cana-5175	77	7	is	be	AUX
cana-5175	77	8	often	often	ADV
cana-5175	77	9	evaluated	evaluate	VERB
cana-5175	77	10	in	in	ADP
cana-5175	77	11	isolation	isolation	NOUN
cana-5175	77	12	,	,	PUNCT
cana-5175	77	13	with	with	ADP
cana-5175	77	14	limited	limited	ADJ
cana-5175	77	15	comparative	comparative	ADJ
cana-5175	77	16	analysis	analysis	NOUN
cana-5175	77	17	against	against	ADP
cana-5175	77	18	traditional	traditional	ADJ
cana-5175	77	19	marketing	marketing	NOUN
cana-5175	77	20	methods	method	NOUN
cana-5175	77	21	.	.	PUNCT
cana-5175	78	1	blakeman	blakeman	ADJ
cana-5175	78	2	,	,	PUNCT
cana-5175	78	3	(	(	PUNCT
cana-5175	78	4	2014	2014	NUM
cana-5175	78	5	)	)	PUNCT
cana-5175	78	6	and	and	CCONJ
cana-5175	78	7	matikiti	matikiti	NOUN
cana-5175	78	8	&	&	CCONJ
cana-5175	78	9	afolabi	afolabi	NOUN
cana-5175	78	10	,	,	PUNCT
cana-5175	78	11	(	(	PUNCT
cana-5175	78	12	2012	2012	NUM
cana-5175	78	13	)	)	PUNCT
cana-5175	79	1	underscore	underscore	VERB
cana-5175	79	2	the	the	DET
cana-5175	79	3	cost	cost	NOUN
cana-5175	79	4	-	-	PUNCT
cana-5175	79	5	effectiveness	effectiveness	NOUN
cana-5175	79	6	of	of	ADP
cana-5175	79	7	e	e	NOUN
cana-5175	79	8	-	-	NOUN
cana-5175	79	9	marketing	marketing	NOUN
cana-5175	79	10	,	,	PUNCT
cana-5175	79	11	but	but	CCONJ
cana-5175	79	12	few	few	ADJ
cana-5175	79	13	studies	study	NOUN
cana-5175	79	14	provide	provide	VERB
cana-5175	79	15	side	side	NOUN
cana-5175	79	16	-	-	PUNCT
cana-5175	79	17	by	by	ADP
cana-5175	79	18	-	-	PUNCT
cana-5175	79	19	side	side	NOUN
cana-5175	79	20	comparisons	comparison	NOUN
cana-5175	79	21	of	of	ADP
cana-5175	79	22	the	the	DET
cana-5175	79	23	roi	roi	NOUN
cana-5175	79	24	from	from	ADP
cana-5175	79	25	digital	digital	ADJ
cana-5175	79	26	and	and	CCONJ
cana-5175	79	27	offline	offline	ADJ
cana-5175	79	28	marketing	marketing	NOUN
cana-5175	79	29	strategies	strategy	NOUN
cana-5175	79	30	,	,	PUNCT
cana-5175	79	31	particularly	particularly	ADV
cana-5175	79	32	in	in	ADP
cana-5175	79	33	a	a	DET
cana-5175	79	34	cost	cost	NOUN
cana-5175	79	35	-	-	PUNCT
cana-5175	79	36	sensitive	sensitive	ADJ
cana-5175	79	37	market	market	NOUN
cana-5175	79	38	like	like	ADP
cana-5175	79	39	india	india	PROPN
cana-5175	79	40	’s	’s	PART
cana-5175	79	41	.	.	PUNCT
cana-5175	80	1	this	this	DET
cana-5175	80	2	study	study	NOUN
cana-5175	80	3	aims	aim	VERB
cana-5175	80	4	to	to	PART
cana-5175	80	5	bridge	bridge	VERB
cana-5175	80	6	these	these	DET
cana-5175	80	7	gaps	gap	NOUN
cana-5175	80	8	by	by	ADP
cana-5175	80	9	providing	provide	VERB
cana-5175	80	10	an	an	DET
cana-5175	80	11	empirical	empirical	ADJ
cana-5175	80	12	assessment	assessment	NOUN
cana-5175	80	13	of	of	ADP
cana-5175	80	14	e	e	NOUN
cana-5175	80	15	-	-	ADJ
cana-5175	80	16	marketing	marketing	ADJ
cana-5175	80	17	’s	’s	PART
cana-5175	80	18	impact	impact	NOUN
cana-5175	80	19	on	on	ADP
cana-5175	80	20	customer	customer	NOUN
cana-5175	80	21	engagement	engagement	NOUN
cana-5175	80	22	,	,	PUNCT
cana-5175	80	23	market	market	NOUN
cana-5175	80	24	reach	reach	NOUN
cana-5175	80	25	,	,	PUNCT
cana-5175	80	26	and	and	CCONJ
cana-5175	80	27	profitability	profitability	NOUN
cana-5175	80	28	among	among	ADP
cana-5175	80	29	indian	indian	ADJ
cana-5175	80	30	hotels	hotel	NOUN
cana-5175	80	31	and	and	CCONJ
cana-5175	80	32	tour	tour	NOUN
cana-5175	80	33	operators	operator	NOUN
cana-5175	80	34	.	.	PUNCT
cana-5175	81	1	3	3	X
cana-5175	81	2	.	.	X
cana-5175	81	3	research	research	NOUN
cana-5175	81	4	methodology	methodology	NOUN
cana-5175	81	5	3.1	3.1	NUM
cana-5175	81	6	research	research	NOUN
cana-5175	81	7	objective	objective	NOUN
cana-5175	81	8	the	the	DET
cana-5175	81	9	primary	primary	ADJ
cana-5175	81	10	objective	objective	NOUN
cana-5175	81	11	of	of	ADP
cana-5175	81	12	this	this	DET
cana-5175	81	13	research	research	NOUN
cana-5175	81	14	is	be	AUX
cana-5175	81	15	to	to	PART
cana-5175	81	16	evaluate	evaluate	VERB
cana-5175	81	17	the	the	DET
cana-5175	81	18	effectiveness	effectiveness	NOUN
cana-5175	81	19	of	of	ADP
cana-5175	81	20	e	e	NOUN
cana-5175	81	21	-	-	NOUN
cana-5175	81	22	marketing	marketing	NOUN
cana-5175	81	23	compared	compare	VERB
cana-5175	81	24	to	to	ADP
cana-5175	81	25	offline	offline	ADJ
cana-5175	81	26	marketing	marketing	NOUN
cana-5175	81	27	within	within	ADP
cana-5175	81	28	india	india	PROPN
cana-5175	81	29	’s	’s	PART
cana-5175	81	30	hotel	hotel	PROPN
cana-5175	81	31	and	and	CCONJ
cana-5175	81	32	tourism	tourism	NOUN
cana-5175	81	33	industry	industry	NOUN
cana-5175	81	34	.	.	PUNCT
cana-5175	82	1	it	it	PRON
cana-5175	82	2	will	will	AUX
cana-5175	82	3	investigate	investigate	VERB
cana-5175	82	4	how	how	SCONJ
cana-5175	82	5	e	e	NOUN
cana-5175	82	6	-	-	NOUN
cana-5175	82	7	marketing	marketing	NOUN
cana-5175	82	8	contributes	contribute	VERB
cana-5175	82	9	to	to	ADP
cana-5175	82	10	improved	improved	ADJ
cana-5175	82	11	market	market	NOUN
cana-5175	82	12	reach	reach	NOUN
cana-5175	82	13	,	,	PUNCT
cana-5175	82	14	customer	customer	NOUN
cana-5175	82	15	satisfaction	satisfaction	NOUN
cana-5175	82	16	,	,	PUNCT
cana-5175	82	17	and	and	CCONJ
cana-5175	82	18	financial	financial	ADJ
cana-5175	82	19	performance	performance	NOUN
cana-5175	82	20	,	,	PUNCT
cana-5175	82	21	by	by	ADP
cana-5175	82	22	analyzing	analyze	VERB
cana-5175	82	23	the	the	DET
cana-5175	82	24	trends	trend	NOUN
cana-5175	82	25	and	and	CCONJ
cana-5175	82	26	strategies	strategy	NOUN
cana-5175	82	27	currently	currently	ADV
cana-5175	82	28	in	in	ADP
cana-5175	82	29	practice	practice	NOUN
cana-5175	82	30	,	,	PUNCT
cana-5175	82	31	the	the	DET
cana-5175	82	32	research	research	NOUN
cana-5175	82	33	seeks	seek	VERB
cana-5175	82	34	to	to	PART
cana-5175	82	35	highlight	highlight	VERB
cana-5175	82	36	best	good	ADJ
cana-5175	82	37	practices	practice	NOUN
cana-5175	82	38	and	and	CCONJ
cana-5175	82	39	potential	potential	ADJ
cana-5175	82	40	areas	area	NOUN
cana-5175	82	41	of	of	ADP
cana-5175	82	42	improvement	improvement	NOUN
cana-5175	82	43	for	for	ADP
cana-5175	82	44	hospitality	hospitality	NOUN
cana-5175	82	45	businesses	business	NOUN
cana-5175	82	46	in	in	ADP
cana-5175	82	47	india	india	PROPN
cana-5175	82	48	.	.	PUNCT
cana-5175	83	1	this	this	DET
cana-5175	83	2	investigation	investigation	NOUN
cana-5175	83	3	will	will	AUX
cana-5175	83	4	also	also	ADV
cana-5175	83	5	offer	offer	VERB
cana-5175	83	6	insights	insight	NOUN
cana-5175	83	7	into	into	ADP
cana-5175	83	8	how	how	SCONJ
cana-5175	83	9	e	e	NOUN
cana-5175	83	10	-	-	ADJ
cana-5175	83	11	marketing	marketing	ADJ
cana-5175	83	12	enables	enable	VERB
cana-5175	83	13	hotels	hotel	NOUN
cana-5175	83	14	and	and	CCONJ
cana-5175	83	15	tour	tour	NOUN
cana-5175	83	16	operators	operator	NOUN
cana-5175	83	17	to	to	PART
cana-5175	83	18	adapt	adapt	VERB
cana-5175	83	19	to	to	ADP
cana-5175	83	20	changing	change	VERB
cana-5175	83	21	consumer	consumer	NOUN
cana-5175	83	22	behaviors	behavior	NOUN
cana-5175	83	23	in	in	ADP
cana-5175	83	24	a	a	DET
cana-5175	83	25	digitally	digitally	ADV
cana-5175	83	26	driven	drive	VERB
cana-5175	83	27	world	world	NOUN
cana-5175	83	28	.	.	PUNCT
cana-5175	84	1	3.2	3.2	NUM
cana-5175	84	2	hypotheses	hypothesis	NOUN
cana-5175	84	3	to	to	PART
cana-5175	84	4	comprehensively	comprehensively	ADV
cana-5175	84	5	explore	explore	VERB
cana-5175	84	6	the	the	DET
cana-5175	84	7	impact	impact	NOUN
cana-5175	84	8	of	of	ADP
cana-5175	84	9	e	e	NOUN
cana-5175	84	10	-	-	NOUN
cana-5175	84	11	marketing	marketing	NOUN
cana-5175	84	12	on	on	ADP
cana-5175	84	13	the	the	DET
cana-5175	84	14	hospitality	hospitality	NOUN
cana-5175	84	15	sector	sector	NOUN
cana-5175	84	16	,	,	PUNCT
cana-5175	84	17	this	this	DET
cana-5175	84	18	study	study	NOUN
cana-5175	84	19	is	be	AUX
cana-5175	84	20	guided	guide	VERB
cana-5175	84	21	by	by	ADP
cana-5175	84	22	the	the	DET
cana-5175	84	23	following	follow	VERB
cana-5175	84	24	research	research	NOUN
cana-5175	84	25	questions	question	NOUN
cana-5175	84	26	and	and	CCONJ
cana-5175	84	27	hypotheses	hypothesis	NOUN
cana-5175	84	28	:	:	PUNCT
cana-5175	84	29	hypothesis	hypothesis	NOUN
cana-5175	84	30	1	1	NUM
cana-5175	84	31	:	:	PUNCT
cana-5175	84	32	e	e	X
cana-5175	84	33	-	-	NOUN
cana-5175	84	34	marketing	marketing	NOUN
cana-5175	84	35	has	have	VERB
cana-5175	84	36	a	a	DET
cana-5175	84	37	significant	significant	ADJ
cana-5175	84	38	positive	positive	ADJ
cana-5175	84	39	impact	impact	NOUN
cana-5175	84	40	on	on	ADP
cana-5175	84	41	market	market	NOUN
cana-5175	84	42	reach	reach	NOUN
cana-5175	84	43	for	for	ADP
cana-5175	84	44	hotels	hotel	NOUN
cana-5175	84	45	and	and	CCONJ
cana-5175	84	46	tour	tour	NOUN
cana-5175	84	47	operators	operator	NOUN
cana-5175	84	48	.	.	PUNCT
cana-5175	85	1	hypothesis	hypothesis	NOUN
cana-5175	85	2	2	2	NUM
cana-5175	85	3	:	:	PUNCT
cana-5175	85	4	e	e	X
cana-5175	85	5	-	-	NOUN
cana-5175	85	6	marketing	marketing	NOUN
cana-5175	85	7	contributes	contribute	VERB
cana-5175	85	8	to	to	ADP
cana-5175	85	9	increased	increase	VERB
cana-5175	85	10	customer	customer	NOUN
cana-5175	85	11	engagement	engagement	NOUN
cana-5175	85	12	and	and	CCONJ
cana-5175	85	13	satisfaction	satisfaction	NOUN
cana-5175	85	14	compared	compare	VERB
cana-5175	85	15	to	to	ADP
cana-5175	85	16	offline	offline	ADJ
cana-5175	85	17	marketing	marketing	NOUN
cana-5175	85	18	.	.	PUNCT
cana-5175	86	1	hypothesis	hypothesis	NOUN
cana-5175	86	2	3	3	NUM
cana-5175	86	3	:	:	PUNCT
cana-5175	86	4	there	there	PRON
cana-5175	86	5	is	be	VERB
cana-5175	86	6	a	a	DET
cana-5175	86	7	correlation	correlation	NOUN
cana-5175	86	8	between	between	ADP
cana-5175	86	9	the	the	DET
cana-5175	86	10	implementation	implementation	NOUN
cana-5175	86	11	of	of	ADP
cana-5175	86	12	e	e	NOUN
cana-5175	86	13	-	-	NOUN
cana-5175	86	14	marketing	marketing	NOUN
cana-5175	86	15	and	and	CCONJ
cana-5175	86	16	revenue	revenue	NOUN
cana-5175	86	17	growth	growth	NOUN
cana-5175	86	18	.	.	PUNCT
cana-5175	87	1	communications	communication	NOUN
cana-5175	87	2	on	on	ADP
cana-5175	87	3	applied	apply	VERB
cana-5175	87	4	nonlinear	nonlinear	ADJ
cana-5175	87	5	analysis	analysis	NOUN
cana-5175	87	6	issn	issn	NOUN
cana-5175	87	7	:	:	PUNCT
cana-5175	87	8	1074	1074	NUM
cana-5175	87	9	-	-	PUNCT
cana-5175	87	10	133x	133x	NUM
cana-5175	87	11	vol	vol	NOUN
cana-5175	87	12	32	32	NUM
cana-5175	87	13	no	no	NOUN
cana-5175	87	14	.	.	PUNCT
cana-5175	88	1	icmasd	icmasd	NOUN
cana-5175	88	2	(	(	PUNCT
cana-5175	88	3	2025	2025	NUM
cana-5175	88	4	)	)	PUNCT
cana-5175	88	5	1500	1500	NUM
cana-5175	88	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5175	88	7	hypothesis	hypothesis	NOUN
cana-5175	88	8	4	4	NUM
cana-5175	88	9	:	:	PUNCT
cana-5175	88	10	e	e	X
cana-5175	88	11	-	-	NOUN
cana-5175	88	12	marketing	marketing	NOUN
cana-5175	88	13	is	be	AUX
cana-5175	88	14	more	more	ADJ
cana-5175	88	15	cost	cost	NOUN
cana-5175	88	16	-	-	PUNCT
cana-5175	88	17	effective	effective	ADJ
cana-5175	88	18	than	than	ADP
cana-5175	88	19	offline	offline	ADJ
cana-5175	88	20	marketing	marketing	NOUN
cana-5175	88	21	,	,	PUNCT
cana-5175	88	22	yielding	yield	VERB
cana-5175	88	23	better	well	ADJ
cana-5175	88	24	roi	roi	NOUN
cana-5175	88	25	.	.	PUNCT
cana-5175	89	1	each	each	DET
cana-5175	89	2	hypothesis	hypothesis	NOUN
cana-5175	89	3	will	will	AUX
cana-5175	89	4	be	be	AUX
cana-5175	89	5	tested	test	VERB
cana-5175	89	6	using	use	VERB
cana-5175	89	7	quantitative	quantitative	ADJ
cana-5175	89	8	data	datum	NOUN
cana-5175	89	9	collected	collect	VERB
cana-5175	89	10	from	from	ADP
cana-5175	89	11	a	a	DET
cana-5175	89	12	sample	sample	NOUN
cana-5175	89	13	of	of	ADP
cana-5175	89	14	respondents	respondent	NOUN
cana-5175	89	15	,	,	PUNCT
cana-5175	89	16	and	and	CCONJ
cana-5175	89	17	results	result	NOUN
cana-5175	89	18	will	will	AUX
cana-5175	89	19	be	be	AUX
cana-5175	89	20	analyzed	analyze	VERB
cana-5175	89	21	to	to	PART
cana-5175	89	22	draw	draw	VERB
cana-5175	89	23	actionable	actionable	ADJ
cana-5175	89	24	insights	insight	NOUN
cana-5175	89	25	for	for	ADP
cana-5175	89	26	the	the	DET
cana-5175	89	27	industry	industry	NOUN
cana-5175	89	28	.	.	PUNCT
cana-5175	90	1	through	through	ADP
cana-5175	90	2	this	this	DET
cana-5175	90	3	systematic	systematic	ADJ
cana-5175	90	4	approach	approach	NOUN
cana-5175	90	5	,	,	PUNCT
cana-5175	90	6	the	the	DET
cana-5175	90	7	study	study	NOUN
cana-5175	90	8	aims	aim	VERB
cana-5175	90	9	to	to	PART
cana-5175	90	10	provide	provide	VERB
cana-5175	90	11	a	a	DET
cana-5175	90	12	data	data	NOUN
cana-5175	90	13	-	-	PUNCT
cana-5175	90	14	backed	back	VERB
cana-5175	90	15	understanding	understanding	NOUN
cana-5175	90	16	of	of	ADP
cana-5175	90	17	how	how	SCONJ
cana-5175	90	18	digital	digital	ADJ
cana-5175	90	19	marketing	marketing	NOUN
cana-5175	90	20	is	be	AUX
cana-5175	90	21	reshaping	reshape	VERB
cana-5175	90	22	the	the	DET
cana-5175	90	23	landscape	landscape	NOUN
cana-5175	90	24	for	for	ADP
cana-5175	90	25	india	india	PROPN
cana-5175	90	26	’s	’s	PART
cana-5175	90	27	hotels	hotel	NOUN
cana-5175	90	28	and	and	CCONJ
cana-5175	90	29	tour	tour	NOUN
cana-5175	90	30	operators	operator	NOUN
cana-5175	90	31	.	.	PUNCT
cana-5175	90	32	”	"	PUNCT
cana-5175	91	1	3.3	3.3	NUM
cana-5175	91	2	study	study	NOUN
cana-5175	91	3	area	area	NOUN
cana-5175	91	4	and	and	CCONJ
cana-5175	91	5	sampling	sample	VERB
cana-5175	91	6	this	this	DET
cana-5175	91	7	study	study	NOUN
cana-5175	91	8	focuses	focus	VERB
cana-5175	91	9	on	on	ADP
cana-5175	91	10	hotels	hotel	NOUN
cana-5175	91	11	and	and	CCONJ
cana-5175	91	12	tour	tour	NOUN
cana-5175	91	13	operators	operator	NOUN
cana-5175	91	14	in	in	ADP
cana-5175	91	15	india	india	PROPN
cana-5175	91	16	’s	’s	PART
cana-5175	91	17	key	key	ADJ
cana-5175	91	18	tourist	tourist	NOUN
cana-5175	91	19	destinations	destination	NOUN
cana-5175	91	20	,	,	PUNCT
cana-5175	91	21	including	include	VERB
cana-5175	91	22	jaipur	jaipur	PROPN
cana-5175	91	23	,	,	PUNCT
cana-5175	91	24	goa	goa	PROPN
cana-5175	91	25	,	,	PUNCT
cana-5175	91	26	kerala	kerala	PROPN
cana-5175	91	27	,	,	PUNCT
cana-5175	91	28	delhi	delhi	ADJ
cana-5175	91	29	,	,	PUNCT
cana-5175	91	30	and	and	CCONJ
cana-5175	91	31	mumbai	mumbai	PROPN
cana-5175	91	32	.	.	PUNCT
cana-5175	92	1	these	these	DET
cana-5175	92	2	locations	location	NOUN
cana-5175	92	3	represent	represent	VERB
cana-5175	92	4	a	a	DET
cana-5175	92	5	diverse	diverse	ADJ
cana-5175	92	6	range	range	NOUN
cana-5175	92	7	of	of	ADP
cana-5175	92	8	tourist	tourist	NOUN
cana-5175	92	9	attractions	attraction	NOUN
cana-5175	92	10	and	and	CCONJ
cana-5175	92	11	are	be	AUX
cana-5175	92	12	instrumental	instrumental	ADJ
cana-5175	92	13	in	in	ADP
cana-5175	92	14	the	the	DET
cana-5175	92	15	indian	indian	ADJ
cana-5175	92	16	hospitality	hospitality	NOUN
cana-5175	92	17	landscape	landscape	NOUN
cana-5175	92	18	.	.	PUNCT
cana-5175	93	1	a	a	DET
cana-5175	93	2	sample	sample	NOUN
cana-5175	93	3	size	size	NOUN
cana-5175	93	4	of	of	ADP
cana-5175	93	5	120	120	NUM
cana-5175	93	6	respondents	respondent	NOUN
cana-5175	93	7	was	be	AUX
cana-5175	93	8	selected	select	VERB
cana-5175	93	9	,	,	PUNCT
cana-5175	93	10	including	include	VERB
cana-5175	93	11	managers	manager	NOUN
cana-5175	93	12	and	and	CCONJ
cana-5175	93	13	marketing	marketing	NOUN
cana-5175	93	14	professionals	professional	NOUN
cana-5175	93	15	from	from	ADP
cana-5175	93	16	hotels	hotel	NOUN
cana-5175	93	17	and	and	CCONJ
cana-5175	93	18	tour	tour	NOUN
cana-5175	93	19	agencies	agency	NOUN
cana-5175	93	20	.	.	PUNCT
cana-5175	94	1	respondents	respondent	NOUN
cana-5175	94	2	were	be	AUX
cana-5175	94	3	chosen	choose	VERB
cana-5175	94	4	through	through	ADP
cana-5175	94	5	purposive	purposive	ADJ
cana-5175	94	6	sampling	sampling	NOUN
cana-5175	94	7	to	to	PART
cana-5175	94	8	include	include	VERB
cana-5175	94	9	those	those	PRON
cana-5175	94	10	responsible	responsible	ADJ
cana-5175	94	11	for	for	ADP
cana-5175	94	12	or	or	CCONJ
cana-5175	94	13	knowledgeable	knowledgeable	ADJ
cana-5175	94	14	about	about	ADP
cana-5175	94	15	marketing	marketing	NOUN
cana-5175	94	16	decisions	decision	NOUN
cana-5175	94	17	.	.	PUNCT
cana-5175	95	1	data	datum	NOUN
cana-5175	95	2	was	be	AUX
cana-5175	95	3	gathered	gather	VERB
cana-5175	95	4	through	through	ADP
cana-5175	95	5	direct	direct	ADJ
cana-5175	95	6	,	,	PUNCT
cana-5175	95	7	in	in	ADP
cana-5175	95	8	-	-	PUNCT
cana-5175	95	9	person	person	NOUN
cana-5175	95	10	interviews	interview	NOUN
cana-5175	95	11	,	,	PUNCT
cana-5175	95	12	providing	provide	VERB
cana-5175	95	13	respondents	respondent	NOUN
cana-5175	95	14	the	the	DET
cana-5175	95	15	opportunity	opportunity	NOUN
cana-5175	95	16	to	to	PART
cana-5175	95	17	share	share	VERB
cana-5175	95	18	their	their	PRON
cana-5175	95	19	experiences	experience	NOUN
cana-5175	95	20	and	and	CCONJ
cana-5175	95	21	perceptions	perception	NOUN
cana-5175	95	22	in	in	ADP
cana-5175	95	23	-	-	PUNCT
cana-5175	95	24	depth	depth	NOUN
cana-5175	95	25	,	,	PUNCT
cana-5175	95	26	while	while	SCONJ
cana-5175	95	27	allowing	allow	VERB
cana-5175	95	28	for	for	ADP
cana-5175	95	29	the	the	DET
cana-5175	95	30	collection	collection	NOUN
cana-5175	95	31	of	of	ADP
cana-5175	95	32	both	both	CCONJ
cana-5175	95	33	quantitative	quantitative	ADJ
cana-5175	95	34	and	and	CCONJ
cana-5175	95	35	qualitative	qualitative	ADJ
cana-5175	95	36	insights	insight	NOUN
cana-5175	95	37	.	.	PUNCT
cana-5175	96	1	3.4	3.4	NUM
cana-5175	96	2	data	datum	NOUN
cana-5175	96	3	collection	collection	NOUN
cana-5175	96	4	the	the	DET
cana-5175	96	5	data	data	NOUN
cana-5175	96	6	collection	collection	NOUN
cana-5175	96	7	process	process	NOUN
cana-5175	96	8	combined	combine	VERB
cana-5175	96	9	structured	structured	ADJ
cana-5175	96	10	surveys	survey	NOUN
cana-5175	96	11	with	with	ADP
cana-5175	96	12	semi	semi	ADJ
cana-5175	96	13	-	-	ADJ
cana-5175	96	14	structured	structured	ADJ
cana-5175	96	15	interviews	interview	NOUN
cana-5175	96	16	.	.	PUNCT
cana-5175	97	1	structured	structured	ADJ
cana-5175	97	2	surveys	survey	NOUN
cana-5175	97	3	gathered	gather	VERB
cana-5175	97	4	quantitative	quantitative	ADJ
cana-5175	97	5	data	datum	NOUN
cana-5175	97	6	on	on	ADP
cana-5175	97	7	aspects	aspect	NOUN
cana-5175	97	8	such	such	ADJ
cana-5175	97	9	as	as	ADP
cana-5175	97	10	market	market	NOUN
cana-5175	97	11	reach	reach	NOUN
cana-5175	97	12	,	,	PUNCT
cana-5175	97	13	customer	customer	NOUN
cana-5175	97	14	engagement	engagement	NOUN
cana-5175	97	15	,	,	PUNCT
cana-5175	97	16	and	and	CCONJ
cana-5175	97	17	revenue	revenue	NOUN
cana-5175	97	18	impact	impact	NOUN
cana-5175	97	19	.	.	PUNCT
cana-5175	98	1	each	each	DET
cana-5175	98	2	question	question	NOUN
cana-5175	98	3	aimed	aim	VERB
cana-5175	98	4	to	to	PART
cana-5175	98	5	yield	yield	VERB
cana-5175	98	6	specific	specific	ADJ
cana-5175	98	7	data	datum	NOUN
cana-5175	98	8	,	,	PUNCT
cana-5175	98	9	such	such	ADJ
cana-5175	98	10	as	as	ADP
cana-5175	98	11	metrics	metric	NOUN
cana-5175	98	12	on	on	ADP
cana-5175	98	13	customer	customer	NOUN
cana-5175	98	14	interaction	interaction	NOUN
cana-5175	98	15	and	and	CCONJ
cana-5175	98	16	engagement	engagement	NOUN
cana-5175	98	17	attributed	attribute	VERB
cana-5175	98	18	to	to	ADP
cana-5175	98	19	e	e	NOUN
cana-5175	98	20	-	-	NOUN
cana-5175	98	21	marketing	marketing	NOUN
cana-5175	98	22	.	.	PUNCT
cana-5175	99	1	semi	semi	ADJ
cana-5175	99	2	-	-	ADJ
cana-5175	99	3	structured	structured	ADJ
cana-5175	99	4	interviews	interview	NOUN
cana-5175	99	5	provided	provide	VERB
cana-5175	99	6	qualitative	qualitative	ADJ
cana-5175	99	7	data	datum	NOUN
cana-5175	99	8	,	,	PUNCT
cana-5175	99	9	capturing	capture	VERB
cana-5175	99	10	experiences	experience	NOUN
cana-5175	99	11	and	and	CCONJ
cana-5175	99	12	perspectives	perspective	NOUN
cana-5175	99	13	on	on	ADP
cana-5175	99	14	the	the	DET
cana-5175	99	15	strengths	strength	NOUN
cana-5175	99	16	and	and	CCONJ
cana-5175	99	17	challenges	challenge	NOUN
cana-5175	99	18	of	of	ADP
cana-5175	99	19	implementing	implement	VERB
cana-5175	99	20	e	e	NOUN
cana-5175	99	21	-	-	NOUN
cana-5175	99	22	marketing	marketing	NOUN
cana-5175	99	23	.	.	PUNCT
cana-5175	100	1	the	the	DET
cana-5175	100	2	interviews	interview	NOUN
cana-5175	100	3	allowed	allow	VERB
cana-5175	100	4	respondents	respondent	NOUN
cana-5175	100	5	to	to	PART
cana-5175	100	6	offer	offer	VERB
cana-5175	100	7	richer	rich	ADJ
cana-5175	100	8	insights	insight	NOUN
cana-5175	100	9	,	,	PUNCT
cana-5175	100	10	enhancing	enhance	VERB
cana-5175	100	11	the	the	DET
cana-5175	100	12	depth	depth	NOUN
cana-5175	100	13	of	of	ADP
cana-5175	100	14	analysis	analysis	NOUN
cana-5175	100	15	by	by	ADP
cana-5175	100	16	providing	provide	VERB
cana-5175	100	17	context	context	NOUN
cana-5175	100	18	around	around	ADP
cana-5175	100	19	quantitative	quantitative	ADJ
cana-5175	100	20	data	datum	NOUN
cana-5175	100	21	points	point	NOUN
cana-5175	100	22	.	.	PUNCT
cana-5175	101	1	3.5	3.5	NUM
cana-5175	101	2	statistical	statistical	ADJ
cana-5175	101	3	tools	tool	NOUN
cana-5175	101	4	and	and	CCONJ
cana-5175	101	5	tests	test	VERB
cana-5175	101	6	the	the	DET
cana-5175	101	7	study	study	NOUN
cana-5175	101	8	utilizes	utilize	VERB
cana-5175	101	9	several	several	ADJ
cana-5175	101	10	statistical	statistical	ADJ
cana-5175	101	11	tools	tool	NOUN
cana-5175	101	12	to	to	PART
cana-5175	101	13	analyze	analyze	VERB
cana-5175	101	14	data	datum	NOUN
cana-5175	101	15	and	and	CCONJ
cana-5175	101	16	test	test	NOUN
cana-5175	101	17	hypotheses	hypothesis	NOUN
cana-5175	101	18	:	:	PUNCT
cana-5175	101	19	•	•	NUM
cana-5175	101	20	chi	chi	ADJ
cana-5175	101	21	-	-	PUNCT
cana-5175	101	22	square	square	ADJ
cana-5175	101	23	test	test	NOUN
cana-5175	101	24	:	:	PUNCT
cana-5175	101	25	to	to	PART
cana-5175	101	26	explore	explore	VERB
cana-5175	101	27	relationships	relationship	NOUN
cana-5175	101	28	between	between	ADP
cana-5175	101	29	e	e	NOUN
cana-5175	101	30	-	-	NOUN
cana-5175	101	31	marketing	marketing	ADJ
cana-5175	101	32	usage	usage	NOUN
cana-5175	101	33	and	and	CCONJ
cana-5175	101	34	demographic	demographic	ADJ
cana-5175	101	35	factors	factor	NOUN
cana-5175	101	36	,	,	PUNCT
cana-5175	101	37	assessing	assess	VERB
cana-5175	101	38	if	if	SCONJ
cana-5175	101	39	certain	certain	ADJ
cana-5175	101	40	demographic	demographic	ADJ
cana-5175	101	41	groups	group	NOUN
cana-5175	101	42	respond	respond	VERB
cana-5175	101	43	more	more	ADV
cana-5175	101	44	favorably	favorably	ADV
cana-5175	101	45	to	to	ADP
cana-5175	101	46	digital	digital	ADJ
cana-5175	101	47	marketing	marketing	NOUN
cana-5175	101	48	.	.	PUNCT
cana-5175	102	1	•	•	NUM
cana-5175	102	2	anova	anova	PROPN
cana-5175	102	3	:	:	PUNCT
cana-5175	102	4	to	to	PART
cana-5175	102	5	examine	examine	VERB
cana-5175	102	6	variance	variance	NOUN
cana-5175	102	7	between	between	ADP
cana-5175	102	8	different	different	ADJ
cana-5175	102	9	e	e	NOUN
cana-5175	102	10	-	-	ADJ
cana-5175	102	11	marketing	marketing	ADJ
cana-5175	102	12	strategies	strategy	NOUN
cana-5175	102	13	and	and	CCONJ
cana-5175	102	14	their	their	PRON
cana-5175	102	15	impact	impact	NOUN
cana-5175	102	16	on	on	ADP
cana-5175	102	17	hotel	hotel	NOUN
cana-5175	102	18	performance	performance	NOUN
cana-5175	102	19	.	.	PUNCT
cana-5175	103	1	•	•	NUM
cana-5175	103	2	correlation	correlation	NOUN
cana-5175	103	3	analysis	analysis	NOUN
cana-5175	103	4	:	:	PUNCT
cana-5175	103	5	to	to	PART
cana-5175	103	6	measure	measure	VERB
cana-5175	103	7	the	the	DET
cana-5175	103	8	relationship	relationship	NOUN
cana-5175	103	9	between	between	ADP
cana-5175	103	10	customer	customer	NOUN
cana-5175	103	11	engagement	engagement	NOUN
cana-5175	103	12	and	and	CCONJ
cana-5175	103	13	revenue	revenue	NOUN
cana-5175	103	14	outcomes	outcome	NOUN
cana-5175	103	15	,	,	PUNCT
cana-5175	103	16	evaluating	evaluate	VERB
cana-5175	103	17	if	if	SCONJ
cana-5175	103	18	higher	high	ADJ
cana-5175	103	19	engagement	engagement	NOUN
cana-5175	103	20	through	through	ADP
cana-5175	103	21	e	e	NOUN
cana-5175	103	22	-	-	NOUN
cana-5175	103	23	marketing	marketing	NOUN
cana-5175	103	24	correlates	correlate	VERB
cana-5175	103	25	with	with	ADP
cana-5175	103	26	increased	increase	VERB
cana-5175	103	27	revenue	revenue	NOUN
cana-5175	103	28	.	.	PUNCT
cana-5175	104	1	these	these	DET
cana-5175	104	2	tools	tool	NOUN
cana-5175	104	3	will	will	AUX
cana-5175	104	4	support	support	VERB
cana-5175	104	5	a	a	DET
cana-5175	104	6	structured	structured	ADJ
cana-5175	104	7	analysis	analysis	NOUN
cana-5175	104	8	of	of	ADP
cana-5175	104	9	the	the	DET
cana-5175	104	10	data	datum	NOUN
cana-5175	104	11	,	,	PUNCT
cana-5175	104	12	offering	offer	VERB
cana-5175	104	13	insights	insight	NOUN
cana-5175	104	14	into	into	ADP
cana-5175	104	15	the	the	DET
cana-5175	104	16	effectiveness	effectiveness	NOUN
cana-5175	104	17	of“e	of“e	NOUN
cana-5175	104	18	-	-	PUNCT
cana-5175	104	19	marketing	marketing	NOUN
cana-5175	104	20	for	for	ADP
cana-5175	104	21	indian	indian	ADJ
cana-5175	104	22	hotels	hotel	NOUN
cana-5175	104	23	and	and	CCONJ
cana-5175	104	24	tour	tour	NOUN
cana-5175	104	25	operators	operator	NOUN
cana-5175	104	26	.	.	PUNCT
cana-5175	105	1	4	4	X
cana-5175	105	2	.	.	X
cana-5175	105	3	data	datum	NOUN
cana-5175	105	4	analysis	analysis	NOUN
cana-5175	105	5	and	and	CCONJ
cana-5175	105	6	results	result	VERB
cana-5175	105	7	communications	communication	NOUN
cana-5175	105	8	on	on	ADP
cana-5175	105	9	applied	apply	VERB
cana-5175	105	10	nonlinear	nonlinear	ADJ
cana-5175	105	11	analysis	analysis	NOUN
cana-5175	105	12	issn	issn	NOUN
cana-5175	105	13	:	:	PUNCT
cana-5175	105	14	1074	1074	NUM
cana-5175	105	15	-	-	PUNCT
cana-5175	105	16	133x	133x	NUM
cana-5175	105	17	vol	vol	NOUN
cana-5175	105	18	32	32	NUM
cana-5175	105	19	no	no	NOUN
cana-5175	105	20	.	.	PUNCT
cana-5175	106	1	icmasd	icmasd	NOUN
cana-5175	106	2	(	(	PUNCT
cana-5175	106	3	2025	2025	NUM
cana-5175	106	4	)	)	PUNCT
cana-5175	106	5	1501	1501	NUM
cana-5175	106	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5175	106	7	4.1	4.1	NUM
cana-5175	106	8	demographic	demographic	ADJ
cana-5175	106	9	analysis	analysis	NOUN
cana-5175	106	10	of	of	ADP
cana-5175	106	11	respondents	respondent	NOUN
cana-5175	106	12	this	this	DET
cana-5175	106	13	section	section	NOUN
cana-5175	106	14	presents	present	VERB
cana-5175	106	15	the	the	DET
cana-5175	106	16	demographic	demographic	ADJ
cana-5175	106	17	characteristics	characteristic	NOUN
cana-5175	106	18	of	of	ADP
cana-5175	106	19	the	the	DET
cana-5175	106	20	120	120	NUM
cana-5175	106	21	respondents	respondent	NOUN
cana-5175	106	22	,	,	PUNCT
cana-5175	106	23	categorized	categorize	VERB
cana-5175	106	24	by	by	ADP
cana-5175	106	25	age	age	NOUN
cana-5175	106	26	,	,	PUNCT
cana-5175	106	27	gender	gender	NOUN
cana-5175	106	28	,	,	PUNCT
cana-5175	106	29	income	income	NOUN
cana-5175	106	30	level	level	NOUN
cana-5175	106	31	,	,	PUNCT
cana-5175	106	32	and	and	CCONJ
cana-5175	106	33	type	type	NOUN
cana-5175	106	34	of	of	ADP
cana-5175	106	35	establishment	establishment	NOUN
cana-5175	106	36	.	.	PUNCT
cana-5175	107	1	the	the	DET
cana-5175	107	2	data	datum	NOUN
cana-5175	107	3	,	,	PUNCT
cana-5175	107	4	shown	show	VERB
cana-5175	107	5	in	in	ADP
cana-5175	107	6	tables	table	NOUN
cana-5175	107	7	1	1	NUM
cana-5175	107	8	through	through	ADP
cana-5175	107	9	4	4	NUM
cana-5175	107	10	,	,	PUNCT
cana-5175	107	11	provides	provide	VERB
cana-5175	107	12	insights	insight	NOUN
cana-5175	107	13	into	into	ADP
cana-5175	107	14	the	the	DET
cana-5175	107	15	sample	sample	NOUN
cana-5175	107	16	population	population	NOUN
cana-5175	107	17	and	and	CCONJ
cana-5175	107	18	their	their	PRON
cana-5175	107	19	relevance	relevance	NOUN
cana-5175	107	20	to	to	ADP
cana-5175	107	21	the	the	DET
cana-5175	107	22	study	study	NOUN
cana-5175	107	23	.	.	PUNCT
cana-5175	108	1	table	table	NOUN
cana-5175	108	2	1	1	NUM
cana-5175	108	3	:	:	PUNCT
cana-5175	108	4	age	age	NOUN
cana-5175	108	5	distribution	distribution	NOUN
cana-5175	108	6	of	of	ADP
cana-5175	108	7	respondents	respondent	NOUN
cana-5175	108	8	age	age	NOUN
cana-5175	108	9	group	group	NOUN
cana-5175	108	10	frequency	frequency	NOUN
cana-5175	108	11	percentage	percentage	NOUN
cana-5175	108	12	18	18	NUM
cana-5175	108	13	-	-	SYM
cana-5175	108	14	30	30	NUM
cana-5175	108	15	years	year	NOUN
cana-5175	108	16	30	30	NUM
cana-5175	108	17	25	25	NUM
cana-5175	108	18	%	%	NOUN
cana-5175	108	19	31	31	NUM
cana-5175	108	20	-	-	SYM
cana-5175	108	21	45	45	NUM
cana-5175	108	22	years	year	NOUN
cana-5175	108	23	45	45	NUM
cana-5175	108	24	37.5	37.5	NUM
cana-5175	108	25	%	%	NOUN
cana-5175	108	26	46	46	NUM
cana-5175	108	27	-	-	SYM
cana-5175	108	28	60	60	NUM
cana-5175	108	29	years	year	NOUN
cana-5175	108	30	35	35	NUM
cana-5175	108	31	29.2	29.2	NUM
cana-5175	108	32	%	%	NOUN
cana-5175	108	33	above	above	ADP
cana-5175	108	34	60	60	NUM
cana-5175	108	35	years	year	NOUN
cana-5175	108	36	10	10	NUM
cana-5175	108	37	8.3	8.3	NUM
cana-5175	108	38	%	%	NOUN
cana-5175	108	39	”	"	PUNCT
cana-5175	108	40	table	table	NOUN
cana-5175	108	41	1	1	NUM
cana-5175	108	42	shows	show	VERB
cana-5175	108	43	that	that	SCONJ
cana-5175	108	44	the	the	DET
cana-5175	108	45	majority	majority	NOUN
cana-5175	108	46	of	of	ADP
cana-5175	108	47	respondents	respondent	NOUN
cana-5175	108	48	are	be	AUX
cana-5175	108	49	aged	age	VERB
cana-5175	108	50	between	between	ADP
cana-5175	108	51	31	31	NUM
cana-5175	108	52	-	-	SYM
cana-5175	108	53	45	45	NUM
cana-5175	108	54	years	year	NOUN
cana-5175	108	55	,	,	PUNCT
cana-5175	108	56	which	which	PRON
cana-5175	108	57	could	could	AUX
cana-5175	108	58	indicate	indicate	VERB
cana-5175	108	59	that	that	SCONJ
cana-5175	108	60	marketing	marketing	NOUN
cana-5175	108	61	decision	decision	NOUN
cana-5175	108	62	-	-	PUNCT
cana-5175	108	63	makers	maker	NOUN
cana-5175	108	64	in	in	ADP
cana-5175	108	65	this	this	DET
cana-5175	108	66	industry	industry	NOUN
cana-5175	108	67	tend	tend	VERB
cana-5175	108	68	to	to	PART
cana-5175	108	69	fall	fall	VERB
cana-5175	108	70	within	within	ADP
cana-5175	108	71	this	this	DET
cana-5175	108	72	age	age	NOUN
cana-5175	108	73	range	range	NOUN
cana-5175	108	74	.	.	PUNCT
cana-5175	109	1	table	table	NOUN
cana-5175	109	2	2	2	NUM
cana-5175	109	3	:	:	PUNCT
cana-5175	109	4	gender	gender	NOUN
cana-5175	109	5	distribution	distribution	NOUN
cana-5175	109	6	of	of	ADP
cana-5175	109	7	respondents	respondent	NOUN
cana-5175	109	8	gender	gender	NOUN
cana-5175	109	9	frequency	frequency	NOUN
cana-5175	109	10	percentage	percentage	NOUN
cana-5175	109	11	male	male	NOUN
cana-5175	109	12	80	80	NUM
cana-5175	109	13	66.7	66.7	NUM
cana-5175	109	14	%	%	NOUN
cana-5175	109	15	female	female	ADJ
cana-5175	109	16	40	40	NUM
cana-5175	109	17	33.3	33.3	NUM
cana-5175	109	18	%	%	NOUN
cana-5175	109	19	table	table	NOUN
cana-5175	109	20	2	2	NUM
cana-5175	109	21	reveals	reveal	VERB
cana-5175	109	22	a	a	DET
cana-5175	109	23	higher	high	ADJ
cana-5175	109	24	number	number	NOUN
cana-5175	109	25	of	of	ADP
cana-5175	109	26	male	male	ADJ
cana-5175	109	27	respondents	respondent	NOUN
cana-5175	109	28	,	,	PUNCT
cana-5175	109	29	which	which	PRON
cana-5175	109	30	may	may	AUX
cana-5175	109	31	reflect	reflect	VERB
cana-5175	109	32	the	the	DET
cana-5175	109	33	gender	gender	NOUN
cana-5175	109	34	distribution	distribution	NOUN
cana-5175	109	35	in	in	ADP
cana-5175	109	36	managerial	managerial	ADJ
cana-5175	109	37	positions	position	NOUN
cana-5175	109	38	within	within	ADP
cana-5175	109	39	the	the	DET
cana-5175	109	40	hospitality	hospitality	NOUN
cana-5175	109	41	sector	sector	NOUN
cana-5175	109	42	.	.	PUNCT
cana-5175	110	1	table	table	NOUN
cana-5175	110	2	3	3	NUM
cana-5175	110	3	:	:	PUNCT
cana-5175	110	4	income	income	NOUN
cana-5175	110	5	level	level	NOUN
cana-5175	110	6	of	of	ADP
cana-5175	110	7	respondents	respondent	NOUN
cana-5175	110	8	income	income	NOUN
cana-5175	110	9	range	range	NOUN
cana-5175	110	10	(	(	PUNCT
cana-5175	110	11	inr	inr	PROPN
cana-5175	110	12	)	)	PUNCT
cana-5175	110	13	frequency	frequency	NOUN
cana-5175	110	14	percentage	percentage	NOUN
cana-5175	110	15	below	below	ADP
cana-5175	110	16	3,00,000	3,00,000	NUM
cana-5175	110	17	15	15	NUM
cana-5175	110	18	12.5	12.5	NUM
cana-5175	110	19	%	%	NOUN
cana-5175	110	20	3,00,000	3,00,000	NUM
cana-5175	110	21	5,00,000	5,00,000	NUM
cana-5175	110	22	35	35	NUM
cana-5175	110	23	29.2	29.2	NUM
cana-5175	110	24	%	%	NOUN
cana-5175	111	1	5,00,001	5,00,001	NUM
cana-5175	111	2	10,00,000	10,00,000	NUM
cana-5175	111	3	50	50	NUM
cana-5175	111	4	41.7	41.7	NUM
cana-5175	111	5	%	%	NOUN
cana-5175	111	6	above	above	ADP
cana-5175	111	7	10,00,000	10,00,000	NUM
cana-5175	111	8	20	20	NUM
cana-5175	111	9	16.7	16.7	NUM
cana-5175	111	10	%	%	NOUN
cana-5175	111	11	table	table	NOUN
cana-5175	111	12	3	3	NUM
cana-5175	111	13	demonstrates	demonstrate	VERB
cana-5175	111	14	that	that	SCONJ
cana-5175	111	15	a	a	DET
cana-5175	111	16	significant	significant	ADJ
cana-5175	111	17	portion	portion	NOUN
cana-5175	111	18	of	of	ADP
cana-5175	111	19	respondents	respondent	NOUN
cana-5175	111	20	have	have	VERB
cana-5175	111	21	annual	annual	ADJ
cana-5175	111	22	incomes	income	NOUN
cana-5175	111	23	between	between	ADP
cana-5175	111	24	inr	inr	PROPN
cana-5175	111	25	5,00,001	5,00,001	NUM
cana-5175	111	26	10,00,000	10,00,000	NUM
cana-5175	111	27	,	,	PUNCT
cana-5175	111	28	suggesting	suggest	VERB
cana-5175	111	29	that	that	PRON
cana-5175	111	30	middleto	middleto	NOUN
cana-5175	111	31	upper	upper	ADJ
cana-5175	111	32	-	-	PUNCT
cana-5175	111	33	income	income	NOUN
cana-5175	111	34	professionals	professional	NOUN
cana-5175	111	35	are	be	AUX
cana-5175	111	36	responsible	responsible	ADJ
cana-5175	111	37	for	for	ADP
cana-5175	111	38	marketing	marketing	NOUN
cana-5175	111	39	decisions	decision	NOUN
cana-5175	111	40	.	.	PUNCT
cana-5175	112	1	table	table	NOUN
cana-5175	112	2	4	4	NUM
cana-5175	112	3	:	:	PUNCT
cana-5175	112	4	type	type	NOUN
cana-5175	112	5	of	of	ADP
cana-5175	112	6	establishment	establishment	NOUN
cana-5175	112	7	communications	communication	NOUN
cana-5175	112	8	on	on	ADP
cana-5175	112	9	applied	apply	VERB
cana-5175	112	10	nonlinear	nonlinear	ADJ
cana-5175	112	11	analysis	analysis	NOUN
cana-5175	112	12	issn	issn	NOUN
cana-5175	112	13	:	:	PUNCT
cana-5175	112	14	1074	1074	NUM
cana-5175	112	15	-	-	PUNCT
cana-5175	112	16	133x	133x	NUM
cana-5175	112	17	vol	vol	NOUN
cana-5175	112	18	32	32	NUM
cana-5175	112	19	no	no	NOUN
cana-5175	112	20	.	.	PUNCT
cana-5175	113	1	icmasd	icmasd	NOUN
cana-5175	113	2	(	(	PUNCT
cana-5175	113	3	2025	2025	NUM
cana-5175	113	4	)	)	PUNCT
cana-5175	113	5	1502	1502	NUM
cana-5175	114	1	https://internationalpubls.com	https://internationalpubls.com	X
cana-5175	114	2	establishment	establishment	NOUN
cana-5175	114	3	type	type	NOUN
cana-5175	114	4	frequency	frequency	NOUN
cana-5175	114	5	percentage	percentage	NOUN
cana-5175	114	6	hotels	hotel	NOUN
cana-5175	114	7	70	70	NUM
cana-5175	114	8	58.3	58.3	NUM
cana-5175	114	9	%	%	NOUN
cana-5175	114	10	tour	tour	NOUN
cana-5175	114	11	operators	operator	NOUN
cana-5175	114	12	50	50	NUM
cana-5175	114	13	41.7	41.7	NUM
cana-5175	114	14	%	%	NOUN
cana-5175	114	15	table	table	NOUN
cana-5175	114	16	4	4	NUM
cana-5175	114	17	shows	show	VERB
cana-5175	114	18	that	that	SCONJ
cana-5175	114	19	58.3	58.3	NUM
cana-5175	114	20	%	%	NOUN
cana-5175	114	21	of	of	ADP
cana-5175	114	22	respondents	respondent	NOUN
cana-5175	114	23	are	be	AUX
cana-5175	114	24	from	from	ADP
cana-5175	114	25	hotels	hotel	NOUN
cana-5175	114	26	,	,	PUNCT
cana-5175	114	27	while	while	SCONJ
cana-5175	114	28	the	the	DET
cana-5175	114	29	rest	rest	NOUN
cana-5175	114	30	are	be	AUX
cana-5175	114	31	tour	tour	NOUN
cana-5175	114	32	operators	operator	NOUN
cana-5175	114	33	,	,	PUNCT
cana-5175	114	34	providing	provide	VERB
cana-5175	114	35	a	a	DET
cana-5175	114	36	balanced	balanced	ADJ
cana-5175	114	37	view	view	NOUN
cana-5175	114	38	of	of	ADP
cana-5175	114	39	perspectives	perspective	NOUN
cana-5175	114	40	within	within	ADP
cana-5175	114	41	the	the	DET
cana-5175	114	42	hospitality	hospitality	NOUN
cana-5175	114	43	sector	sector	NOUN
cana-5175	114	44	.	.	PUNCT
cana-5175	115	1	4.2	4.2	NUM
cana-5175	115	2	descriptive	descriptive	ADJ
cana-5175	115	3	statistics	statistic	NOUN
cana-5175	115	4	descriptive	descriptive	ADJ
cana-5175	115	5	statistics	statistic	NOUN
cana-5175	115	6	were	be	AUX
cana-5175	115	7	calculated	calculate	VERB
cana-5175	115	8	for	for	ADP
cana-5175	115	9	key	key	ADJ
cana-5175	115	10	variables	variable	NOUN
cana-5175	115	11	,	,	PUNCT
cana-5175	115	12	including	include	VERB
cana-5175	115	13	e	e	NOUN
cana-5175	115	14	-	-	ADJ
cana-5175	115	15	marketing	marketing	ADJ
cana-5175	115	16	reach	reach	NOUN
cana-5175	115	17	,	,	PUNCT
cana-5175	115	18	customer	customer	NOUN
cana-5175	115	19	engagement	engagement	NOUN
cana-5175	115	20	,	,	PUNCT
cana-5175	115	21	and	and	CCONJ
cana-5175	115	22	revenue	revenue	NOUN
cana-5175	115	23	metrics	metric	NOUN
cana-5175	115	24	,	,	PUNCT
cana-5175	115	25	providing	provide	VERB
cana-5175	115	26	insights	insight	NOUN
cana-5175	115	27	into	into	ADP
cana-5175	115	28	the	the	DET
cana-5175	115	29	central	central	ADJ
cana-5175	115	30	tendencies	tendency	NOUN
cana-5175	115	31	and	and	CCONJ
cana-5175	115	32	dispersion	dispersion	NOUN
cana-5175	115	33	.	.	PUNCT
cana-5175	116	1	“	"	PUNCT
cana-5175	116	2	table	table	NOUN
cana-5175	116	3	5	5	NUM
cana-5175	116	4	:	:	PUNCT
cana-5175	116	5	descriptive	descriptive	ADJ
cana-5175	116	6	statistics	statistic	NOUN
cana-5175	116	7	for	for	ADP
cana-5175	116	8	key	key	ADJ
cana-5175	116	9	variables	variable	NOUN
cana-5175	116	10	variable	variable	ADJ
cana-5175	116	11	mean	mean	ADJ
cana-5175	116	12	median	median	ADJ
cana-5175	116	13	standard	standard	ADJ
cana-5175	116	14	deviation	deviation	NOUN
cana-5175	116	15	minimum	minimum	NOUN
cana-5175	116	16	maximum	maximum	ADJ
cana-5175	116	17	”	"	PUNCT
cana-5175	116	18	e	e	NOUN
cana-5175	116	19	-	-	NOUN
cana-5175	116	20	marketing	marketing	ADJ
cana-5175	116	21	reach	reach	NOUN
cana-5175	116	22	(	(	PUNCT
cana-5175	116	23	%	%	INTJ
cana-5175	116	24	)	)	PUNCT
cana-5175	116	25	72.5	72.5	NUM
cana-5175	116	26	70	70	NUM
cana-5175	116	27	15.4	15.4	NUM
cana-5175	116	28	40	40	NUM
cana-5175	116	29	95	95	NUM
cana-5175	116	30	customer	customer	NOUN
cana-5175	116	31	engagement	engagement	NOUN
cana-5175	116	32	65.3	65.3	NUM
cana-5175	116	33	65	65	NUM
cana-5175	116	34	12.8	12.8	NUM
cana-5175	116	35	45	45	NUM
cana-5175	116	36	90	90	NUM
cana-5175	116	37	revenue	revenue	NOUN
cana-5175	116	38	growth	growth	NOUN
cana-5175	116	39	(	(	PUNCT
cana-5175	116	40	%	%	INTJ
cana-5175	116	41	)	)	PUNCT
cana-5175	116	42	15.2	15.2	NUM
cana-5175	116	43	14.5	14.5	NUM
cana-5175	116	44	5.6	5.6	NUM
cana-5175	116	45	5	5	NUM
cana-5175	116	46	30	30	NUM
cana-5175	116	47	table	table	NOUN
cana-5175	116	48	5	5	NUM
cana-5175	116	49	summarizes	summarize	NOUN
cana-5175	116	50	descriptive	descriptive	ADJ
cana-5175	116	51	statistics	statistic	NOUN
cana-5175	116	52	,	,	PUNCT
cana-5175	116	53	showing	show	VERB
cana-5175	116	54	that	that	SCONJ
cana-5175	116	55	average	average	ADJ
cana-5175	116	56	e	e	NOUN
cana-5175	116	57	-	-	ADJ
cana-5175	116	58	marketing	marketing	ADJ
cana-5175	116	59	reach	reach	NOUN
cana-5175	116	60	is	be	AUX
cana-5175	116	61	72.5	72.5	NUM
cana-5175	116	62	%	%	NOUN
cana-5175	116	63	,	,	PUNCT
cana-5175	116	64	with	with	ADP
cana-5175	116	65	substantial	substantial	ADJ
cana-5175	116	66	engagement	engagement	NOUN
cana-5175	116	67	rates	rate	NOUN
cana-5175	116	68	and	and	CCONJ
cana-5175	116	69	revenue	revenue	NOUN
cana-5175	116	70	growth	growth	NOUN
cana-5175	116	71	associated	associate	VERB
cana-5175	116	72	with	with	ADP
cana-5175	116	73	digital	digital	ADJ
cana-5175	116	74	marketing	marketing	NOUN
cana-5175	116	75	initiatives	initiative	NOUN
cana-5175	116	76	.	.	PUNCT
cana-5175	117	1	4.3	4.3	NUM
cana-5175	117	2	hypothesis	hypothesis	NOUN
cana-5175	117	3	testing	testing	NOUN
cana-5175	117	4	to	to	PART
cana-5175	117	5	evaluate	evaluate	VERB
cana-5175	117	6	the	the	DET
cana-5175	117	7	research	research	NOUN
cana-5175	117	8	hypotheses	hypothesis	NOUN
cana-5175	117	9	,	,	PUNCT
cana-5175	117	10	statistical	statistical	ADJ
cana-5175	117	11	tests	test	NOUN
cana-5175	117	12	,	,	PUNCT
cana-5175	117	13	including	include	VERB
cana-5175	117	14	the	the	DET
cana-5175	117	15	chi	chi	ADJ
cana-5175	117	16	-	-	PUNCT
cana-5175	117	17	square	square	ADJ
cana-5175	117	18	test	test	NOUN
cana-5175	117	19	,	,	PUNCT
cana-5175	117	20	anova	anova	PROPN
cana-5175	117	21	,	,	PUNCT
cana-5175	117	22	and	and	CCONJ
cana-5175	117	23	correlation	correlation	NOUN
cana-5175	117	24	analysis	analysis	NOUN
cana-5175	117	25	,	,	PUNCT
cana-5175	117	26	were	be	AUX
cana-5175	117	27	performed	perform	VERB
cana-5175	117	28	.	.	PUNCT
cana-5175	118	1	hypothesis	hypothesis	NOUN
cana-5175	118	2	1	1	NUM
cana-5175	118	3	null	null	ADJ
cana-5175	118	4	hypothesis	hypothesis	NOUN
cana-5175	118	5	(	(	PUNCT
cana-5175	118	6	h₀):e	h₀):e	VERB
cana-5175	118	7	-	-	PUNCT
cana-5175	118	8	marketing	marketing	NOUN
cana-5175	118	9	has	have	VERB
cana-5175	118	10	no	no	DET
cana-5175	118	11	significant	significant	ADJ
cana-5175	118	12	impact	impact	NOUN
cana-5175	118	13	on	on	ADP
cana-5175	118	14	market	market	NOUN
cana-5175	118	15	reach	reach	NOUN
cana-5175	118	16	for	for	ADP
cana-5175	118	17	hotels	hotel	NOUN
cana-5175	118	18	and	and	CCONJ
cana-5175	118	19	tour	tour	NOUN
cana-5175	118	20	operators	operator	NOUN
cana-5175	118	21	.	.	PUNCT
cana-5175	119	1	alternative	alternative	ADJ
cana-5175	119	2	hypothesis	hypothesis	NOUN
cana-5175	119	3	(	(	PUNCT
cana-5175	119	4	h₁):e	h₁):e	NOUN
cana-5175	119	5	-	-	PUNCT
cana-5175	119	6	marketing	marketing	NOUN
cana-5175	119	7	has	have	VERB
cana-5175	119	8	a	a	DET
cana-5175	119	9	significant	significant	ADJ
cana-5175	119	10	positive	positive	ADJ
cana-5175	119	11	impact	impact	NOUN
cana-5175	119	12	on	on	ADP
cana-5175	119	13	market	market	NOUN
cana-5175	119	14	reach	reach	NOUN
cana-5175	119	15	for	for	ADP
cana-5175	119	16	hotels	hotel	NOUN
cana-5175	119	17	and	and	CCONJ
cana-5175	119	18	tour	tour	NOUN
cana-5175	119	19	operators	operator	NOUN
cana-5175	119	20	.	.	PUNCT
cana-5175	120	1	o	o	X
cana-5175	120	2	test	test	NOUN
cana-5175	120	3	:	:	PUNCT
cana-5175	120	4	chi	chi	ADJ
cana-5175	120	5	-	-	PUNCT
cana-5175	120	6	square	square	ADJ
cana-5175	120	7	test	test	NOUN
cana-5175	120	8	table	table	NOUN
cana-5175	120	9	6	6	NUM
cana-5175	120	10	:	:	PUNCT
cana-5175	120	11	chi	chi	ADJ
cana-5175	120	12	-	-	PUNCT
cana-5175	120	13	square	square	ADJ
cana-5175	120	14	test	test	NOUN
cana-5175	120	15	results	result	NOUN
cana-5175	120	16	e	e	NOUN
cana-5175	120	17	-	-	ADJ
cana-5175	120	18	marketing	marketing	ADJ
cana-5175	120	19	adoption	adoption	NOUN
cana-5175	120	20	and	and	CCONJ
cana-5175	120	21	demographics	demographic	NOUN
cana-5175	120	22	demographic	demographic	ADJ
cana-5175	120	23	factor	factor	NOUN
cana-5175	120	24	chi	chi	ADJ
cana-5175	120	25	-	-	PUNCT
cana-5175	120	26	square	square	ADJ
cana-5175	120	27	value	value	NOUN
cana-5175	120	28	degrees	degree	NOUN
cana-5175	120	29	of	of	ADP
cana-5175	120	30	freedom	freedom	NOUN
cana-5175	120	31	p	p	NOUN
cana-5175	120	32	-	-	PUNCT
cana-5175	120	33	value	value	NOUN
cana-5175	120	34	age	age	NOUN
cana-5175	120	35	group	group	NOUN
cana-5175	120	36	12.35	12.35	NUM
cana-5175	120	37	3	3	NUM
cana-5175	120	38	0.02	0.02	NUM
cana-5175	120	39	gender	gender	NOUN
cana-5175	120	40	5.27	5.27	NUM
cana-5175	120	41	1	1	NUM
cana-5175	120	42	0.03	0.03	NUM
cana-5175	120	43	communications	communication	NOUN
cana-5175	120	44	on	on	ADP
cana-5175	120	45	applied	apply	VERB
cana-5175	120	46	nonlinear	nonlinear	ADJ
cana-5175	120	47	analysis	analysis	NOUN
cana-5175	120	48	issn	issn	NOUN
cana-5175	120	49	:	:	PUNCT
cana-5175	120	50	1074	1074	NUM
cana-5175	120	51	-	-	PUNCT
cana-5175	120	52	133x	133x	NUM
cana-5175	120	53	vol	vol	NOUN
cana-5175	120	54	32	32	NUM
cana-5175	120	55	no	no	NOUN
cana-5175	120	56	.	.	PUNCT
cana-5175	121	1	icmasd	icmasd	NOUN
cana-5175	121	2	(	(	PUNCT
cana-5175	121	3	2025	2025	NUM
cana-5175	121	4	)	)	PUNCT
cana-5175	121	5	1503	1503	NUM
cana-5175	121	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5175	121	7	income	income	NOUN
cana-5175	121	8	level	level	NOUN
cana-5175	121	9	18.64	18.64	NUM
cana-5175	121	10	3	3	NUM
cana-5175	121	11	0.01	0.01	NUM
cana-5175	121	12	table	table	NOUN
cana-5175	121	13	6	6	NUM
cana-5175	121	14	shows	show	VERB
cana-5175	121	15	the	the	DET
cana-5175	121	16	relationship	relationship	NOUN
cana-5175	121	17	between	between	ADP
cana-5175	121	18	e	e	NOUN
cana-5175	121	19	-	-	NOUN
cana-5175	121	20	marketing	marketing	ADJ
cana-5175	121	21	adoption	adoption	NOUN
cana-5175	121	22	and	and	CCONJ
cana-5175	121	23	demographic	demographic	ADJ
cana-5175	121	24	factors	factor	NOUN
cana-5175	121	25	,	,	PUNCT
cana-5175	121	26	revealing	reveal	VERB
cana-5175	121	27	statistically	statistically	ADV
cana-5175	121	28	significant	significant	ADJ
cana-5175	121	29	relationships	relationship	NOUN
cana-5175	121	30	,	,	PUNCT
cana-5175	121	31	particularly	particularly	ADV
cana-5175	121	32	with	with	ADP
cana-5175	121	33	income	income	NOUN
cana-5175	121	34	level	level	NOUN
cana-5175	121	35	and	and	CCONJ
cana-5175	121	36	age	age	NOUN
cana-5175	121	37	group	group	NOUN
cana-5175	121	38	,	,	PUNCT
cana-5175	121	39	indicating	indicate	VERB
cana-5175	121	40	that	that	SCONJ
cana-5175	121	41	younger	young	ADJ
cana-5175	121	42	and	and	CCONJ
cana-5175	121	43	higher	high	ADJ
cana-5175	121	44	-	-	PUNCT
cana-5175	121	45	income	income	NOUN
cana-5175	121	46	demographics	demographic	NOUN
cana-5175	121	47	may	may	AUX
cana-5175	121	48	influence	influence	VERB
cana-5175	121	49	digital	digital	ADJ
cana-5175	121	50	adoption	adoption	NOUN
cana-5175	121	51	.	.	PUNCT
cana-5175	122	1	hypothesis	hypothesis	NOUN
cana-5175	122	2	2	2	NUM
cana-5175	122	3	null	null	NOUN
cana-5175	122	4	hypothesis	hypothesis	NOUN
cana-5175	122	5	(	(	PUNCT
cana-5175	122	6	h₀):e	h₀):e	VERB
cana-5175	122	7	-	-	PUNCT
cana-5175	122	8	marketing	marketing	NOUN
cana-5175	122	9	does	do	AUX
cana-5175	122	10	not	not	PART
cana-5175	122	11	contribute	contribute	VERB
cana-5175	122	12	to	to	ADP
cana-5175	122	13	increased	increase	VERB
cana-5175	122	14	customer	customer	NOUN
cana-5175	122	15	engagement	engagement	NOUN
cana-5175	122	16	and	and	CCONJ
cana-5175	122	17	satisfaction	satisfaction	NOUN
cana-5175	122	18	compared	compare	VERB
cana-5175	122	19	to	to	ADP
cana-5175	122	20	offline	offline	ADJ
cana-5175	122	21	marketing	marketing	NOUN
cana-5175	122	22	.	.	PUNCT
cana-5175	123	1	alternative	alternative	ADJ
cana-5175	123	2	hypothesis	hypothesis	NOUN
cana-5175	123	3	(	(	PUNCT
cana-5175	123	4	h₁):e	h₁):e	NOUN
cana-5175	123	5	-	-	PUNCT
cana-5175	123	6	marketing	marketing	NOUN
cana-5175	123	7	contributes	contribute	VERB
cana-5175	123	8	to	to	ADP
cana-5175	123	9	increased	increase	VERB
cana-5175	123	10	customer	customer	NOUN
cana-5175	123	11	engagement	engagement	NOUN
cana-5175	123	12	and	and	CCONJ
cana-5175	123	13	satisfaction	satisfaction	NOUN
cana-5175	123	14	compared	compare	VERB
cana-5175	123	15	to	to	ADP
cana-5175	123	16	offline	offline	ADJ
cana-5175	123	17	marketing	marketing	NOUN
cana-5175	123	18	.	.	PUNCT
cana-5175	124	1	o	o	X
cana-5175	124	2	test	test	NOUN
cana-5175	124	3	:	:	PUNCT
cana-5175	124	4	anova	anova	PROPN
cana-5175	124	5	table	table	NOUN
cana-5175	124	6	7	7	NUM
cana-5175	124	7	:	:	PUNCT
cana-5175	124	8	anova	anova	PROPN
cana-5175	124	9	results	result	VERB
cana-5175	124	10	engagement	engagement	NOUN
cana-5175	124	11	levels	level	NOUN
cana-5175	124	12	across	across	ADP
cana-5175	124	13	marketing	marketing	NOUN
cana-5175	124	14	channels	channel	NOUN
cana-5175	124	15	“	"	PUNCT
cana-5175	124	16	source	source	NOUN
cana-5175	124	17	of	of	ADP
cana-5175	124	18	variation	variation	NOUN
cana-5175	124	19	sum	sum	NOUN
cana-5175	124	20	of	of	ADP
cana-5175	124	21	squares	square	NOUN
cana-5175	124	22	degrees	degree	NOUN
cana-5175	124	23	of	of	ADP
cana-5175	124	24	freedom	freedom	NOUN
cana-5175	124	25	mean	mean	VERB
cana-5175	124	26	square	square	ADJ
cana-5175	124	27	fvalue	fvalue	NOUN
cana-5175	124	28	pvalue	pvalue	NOUN
cana-5175	124	29	between	between	ADP
cana-5175	124	30	groups	group	NOUN
cana-5175	124	31	120.5	120.5	NUM
cana-5175	124	32	2	2	NUM
cana-5175	124	33	60.25	60.25	NUM
cana-5175	124	34	9.5	9.5	NUM
cana-5175	124	35	0.001	0.001	NUM
cana-5175	124	36	within	within	ADP
cana-5175	124	37	groups	group	NOUN
cana-5175	124	38	380.2	380.2	NUM
cana-5175	124	39	117	117	NUM
cana-5175	124	40	3.25	3.25	NUM
cana-5175	124	41	total	total	NOUN
cana-5175	124	42	500.7	500.7	NUM
cana-5175	124	43	119	119	NUM
cana-5175	124	44	table	table	NOUN
cana-5175	124	45	7	7	NUM
cana-5175	124	46	reveals	reveal	VERB
cana-5175	124	47	significant	significant	ADJ
cana-5175	124	48	differences	difference	NOUN
cana-5175	124	49	in	in	ADP
cana-5175	124	50	engagement	engagement	NOUN
cana-5175	124	51	levels	level	NOUN
cana-5175	124	52	across	across	ADP
cana-5175	124	53	e	e	NOUN
cana-5175	124	54	-	-	NOUN
cana-5175	124	55	marketing	marketing	ADJ
cana-5175	124	56	and	and	CCONJ
cana-5175	124	57	offline	offline	ADJ
cana-5175	124	58	channels	channel	NOUN
cana-5175	124	59	,	,	PUNCT
cana-5175	124	60	with	with	ADP
cana-5175	124	61	e	e	NOUN
cana-5175	124	62	-	-	NOUN
cana-5175	124	63	marketing	marketing	ADJ
cana-5175	124	64	demonstrating	demonstrating	NOUN
cana-5175	124	65	higher	high	ADJ
cana-5175	124	66	engagement	engagement	NOUN
cana-5175	124	67	based	base	VERB
cana-5175	124	68	on	on	ADP
cana-5175	124	69	an	an	DET
cana-5175	124	70	f	f	NOUN
cana-5175	124	71	-	-	PUNCT
cana-5175	124	72	value	value	NOUN
cana-5175	124	73	of	of	ADP
cana-5175	124	74	9.5	9.5	NUM
cana-5175	124	75	and	and	CCONJ
cana-5175	124	76	a	a	DET
cana-5175	124	77	p	p	NOUN
cana-5175	124	78	-	-	PUNCT
cana-5175	124	79	value	value	NOUN
cana-5175	124	80	of	of	ADP
cana-5175	124	81	0.001	0.001	NUM
cana-5175	124	82	.	.	PUNCT
cana-5175	125	1	hypothesis	hypothesis	NOUN
cana-5175	125	2	3	3	NUM
cana-5175	125	3	null	null	NOUN
cana-5175	125	4	hypothesis	hypothesis	NOUN
cana-5175	125	5	(	(	PUNCT
cana-5175	125	6	h₀):there	h₀):there	PROPN
cana-5175	125	7	is	be	VERB
cana-5175	125	8	no	no	DET
cana-5175	125	9	correlation	correlation	NOUN
cana-5175	125	10	between	between	ADP
cana-5175	125	11	the	the	DET
cana-5175	125	12	implementation	implementation	NOUN
cana-5175	125	13	of	of	ADP
cana-5175	125	14	e	e	NOUN
cana-5175	125	15	-	-	NOUN
cana-5175	125	16	marketing	marketing	NOUN
cana-5175	125	17	and	and	CCONJ
cana-5175	125	18	revenue	revenue	NOUN
cana-5175	125	19	growth	growth	NOUN
cana-5175	125	20	.	.	PUNCT
cana-5175	126	1	alternative	alternative	ADJ
cana-5175	126	2	hypothesis	hypothesis	NOUN
cana-5175	126	3	(	(	PUNCT
cana-5175	126	4	h₁):there	h₁):there	ADV
cana-5175	126	5	is	be	AUX
cana-5175	126	6	a	a	DET
cana-5175	126	7	significant	significant	ADJ
cana-5175	126	8	positive	positive	ADJ
cana-5175	126	9	correlation	correlation	NOUN
cana-5175	126	10	between	between	ADP
cana-5175	126	11	the	the	DET
cana-5175	126	12	implementation	implementation	NOUN
cana-5175	126	13	of	of	ADP
cana-5175	126	14	e	e	NOUN
cana-5175	126	15	-	-	NOUN
cana-5175	126	16	marketing	marketing	NOUN
cana-5175	126	17	and	and	CCONJ
cana-5175	126	18	revenue	revenue	NOUN
cana-5175	126	19	growth	growth	NOUN
cana-5175	126	20	.	.	PUNCT
cana-5175	127	1	o	o	X
cana-5175	127	2	test	test	NOUN
cana-5175	127	3	:	:	PUNCT
cana-5175	127	4	correlation	correlation	NOUN
cana-5175	127	5	analysis	analysis	NOUN
cana-5175	127	6	”	"	PUNCT
cana-5175	127	7	table	table	NOUN
cana-5175	127	8	8	8	NUM
cana-5175	127	9	:	:	PUNCT
cana-5175	127	10	correlation	correlation	NOUN
cana-5175	127	11	between	between	ADP
cana-5175	127	12	customer	customer	NOUN
cana-5175	127	13	engagement	engagement	NOUN
cana-5175	127	14	and	and	CCONJ
cana-5175	127	15	revenue	revenue	NOUN
cana-5175	127	16	growth	growth	NOUN
cana-5175	127	17	variable	variable	ADJ
cana-5175	127	18	correlation	correlation	NOUN
cana-5175	127	19	coefficient	coefficient	NOUN
cana-5175	127	20	(	(	PUNCT
cana-5175	127	21	r	r	NOUN
cana-5175	127	22	)	)	PUNCT
cana-5175	127	23	p	p	NOUN
cana-5175	127	24	-	-	PUNCT
cana-5175	127	25	value	value	NOUN
cana-5175	127	26	customer	customer	NOUN
cana-5175	127	27	engagement	engagement	NOUN
cana-5175	127	28	(	(	PUNCT
cana-5175	127	29	%	%	INTJ
cana-5175	127	30	)	)	PUNCT
cana-5175	127	31	0.72	0.72	NUM
cana-5175	127	32	0.0001	0.0001	NUM
cana-5175	127	33	table	table	NOUN
cana-5175	127	34	8	8	NUM
cana-5175	127	35	indicates	indicate	VERB
cana-5175	127	36	a	a	DET
cana-5175	127	37	strong	strong	ADJ
cana-5175	127	38	positive	positive	ADJ
cana-5175	127	39	correlation	correlation	NOUN
cana-5175	127	40	between	between	ADP
cana-5175	127	41	customer	customer	NOUN
cana-5175	127	42	engagement	engagement	NOUN
cana-5175	127	43	and	and	CCONJ
cana-5175	127	44	revenue	revenue	NOUN
cana-5175	127	45	growth	growth	NOUN
cana-5175	127	46	(	(	PUNCT
cana-5175	127	47	r	r	NOUN
cana-5175	127	48	=	=	NOUN
cana-5175	127	49	0.72	0.72	NUM
cana-5175	127	50	)	)	PUNCT
cana-5175	127	51	,	,	PUNCT
cana-5175	127	52	with	with	ADP
cana-5175	127	53	a	a	DET
cana-5175	127	54	statistically	statistically	ADV
cana-5175	127	55	significant	significant	ADJ
cana-5175	127	56	p	p	NOUN
cana-5175	127	57	-	-	PUNCT
cana-5175	127	58	value	value	NOUN
cana-5175	127	59	,	,	PUNCT
cana-5175	127	60	supporting	support	VERB
cana-5175	127	61	hypothesis	hypothesis	NOUN
cana-5175	127	62	3	3	NUM
cana-5175	127	63	.	.	PUNCT
cana-5175	127	64	”	"	PUNCT
cana-5175	128	1	communications	communication	NOUN
cana-5175	128	2	on	on	ADP
cana-5175	128	3	applied	apply	VERB
cana-5175	128	4	nonlinear	nonlinear	ADJ
cana-5175	128	5	analysis	analysis	NOUN
cana-5175	128	6	issn	issn	NOUN
cana-5175	128	7	:	:	PUNCT
cana-5175	128	8	1074	1074	NUM
cana-5175	128	9	-	-	PUNCT
cana-5175	128	10	133x	133x	NUM
cana-5175	128	11	vol	vol	NOUN
cana-5175	128	12	32	32	NUM
cana-5175	128	13	no	no	NOUN
cana-5175	128	14	.	.	PUNCT
cana-5175	129	1	icmasd	icmasd	NOUN
cana-5175	129	2	(	(	PUNCT
cana-5175	129	3	2025	2025	NUM
cana-5175	129	4	)	)	PUNCT
cana-5175	129	5	1504	1504	NUM
cana-5175	129	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5175	129	7	hypothesis	hypothesis	NOUN
cana-5175	129	8	4	4	NUM
cana-5175	129	9	null	null	ADJ
cana-5175	129	10	hypothesis	hypothesis	NOUN
cana-5175	129	11	(	(	PUNCT
cana-5175	129	12	h₀):e	h₀):e	VERB
cana-5175	129	13	-	-	PUNCT
cana-5175	129	14	marketing	marketing	NOUN
cana-5175	129	15	is	be	AUX
cana-5175	129	16	not	not	PART
cana-5175	129	17	more	more	ADJ
cana-5175	129	18	cost	cost	NOUN
cana-5175	129	19	-	-	PUNCT
cana-5175	129	20	effective	effective	ADJ
cana-5175	129	21	than	than	ADP
cana-5175	129	22	offline	offline	ADJ
cana-5175	129	23	marketing	marketing	NOUN
cana-5175	129	24	,	,	PUNCT
cana-5175	129	25	and	and	CCONJ
cana-5175	129	26	there	there	PRON
cana-5175	129	27	is	be	VERB
cana-5175	129	28	no	no	DET
cana-5175	129	29	significant	significant	ADJ
cana-5175	129	30	difference	difference	NOUN
cana-5175	129	31	in	in	ADP
cana-5175	129	32	roi	roi	NOUN
cana-5175	129	33	.	.	PUNCT
cana-5175	130	1	alternative	alternative	ADJ
cana-5175	130	2	hypothesis	hypothesis	NOUN
cana-5175	130	3	(	(	PUNCT
cana-5175	130	4	h₁):e	h₁):e	NOUN
cana-5175	130	5	-	-	PUNCT
cana-5175	130	6	marketing	marketing	NOUN
cana-5175	130	7	is	be	AUX
cana-5175	130	8	more	more	ADJ
cana-5175	130	9	cost	cost	NOUN
cana-5175	130	10	-	-	PUNCT
cana-5175	130	11	effective	effective	ADJ
cana-5175	130	12	than	than	ADP
cana-5175	130	13	offline	offline	ADJ
cana-5175	130	14	marketing	marketing	NOUN
cana-5175	130	15	,	,	PUNCT
cana-5175	130	16	yielding	yield	VERB
cana-5175	130	17	better	well	ADJ
cana-5175	130	18	roi	roi	NOUN
cana-5175	130	19	.	.	PUNCT
cana-5175	131	1	o	o	X
cana-5175	131	2	test	test	NOUN
cana-5175	131	3	:	:	PUNCT
cana-5175	131	4	anova	anova	PROPN
cana-5175	131	5	table	table	NOUN
cana-5175	131	6	9	9	NUM
cana-5175	131	7	:	:	PUNCT
cana-5175	131	8	anova	anova	X
cana-5175	131	9	results	result	VERB
cana-5175	131	10	cost	cost	NOUN
cana-5175	131	11	-	-	PUNCT
cana-5175	131	12	effectiveness	effectiveness	NOUN
cana-5175	131	13	and	and	CCONJ
cana-5175	131	14	roi	roi	NOUN
cana-5175	131	15	between	between	ADP
cana-5175	131	16	marketing	marketing	NOUN
cana-5175	131	17	channels	channel	NOUN
cana-5175	131	18	source	source	NOUN
cana-5175	131	19	of	of	ADP
cana-5175	131	20	variation	variation	NOUN
cana-5175	131	21	sum	sum	NOUN
cana-5175	131	22	of	of	ADP
cana-5175	131	23	squares	square	NOUN
cana-5175	131	24	degrees	degree	NOUN
cana-5175	131	25	of	of	ADP
cana-5175	131	26	freedom	freedom	NOUN
cana-5175	131	27	mean	mean	VERB
cana-5175	131	28	square	square	ADJ
cana-5175	131	29	fvalue	fvalue	NOUN
cana-5175	131	30	pvalue	pvalue	NOUN
cana-5175	131	31	between	between	ADP
cana-5175	131	32	groups	group	NOUN
cana-5175	131	33	105.6	105.6	NUM
cana-5175	131	34	2	2	NUM
cana-5175	131	35	52.8	52.8	NUM
cana-5175	131	36	8.3	8.3	NUM
cana-5175	131	37	0.002	0.002	NUM
cana-5175	131	38	within	within	ADP
cana-5175	131	39	groups	group	NOUN
cana-5175	131	40	400.4	400.4	NUM
cana-5175	131	41	117	117	NUM
cana-5175	131	42	3.42	3.42	NUM
cana-5175	131	43	total	total	NOUN
cana-5175	131	44	506	506	NUM
cana-5175	131	45	119	119	NUM
cana-5175	131	46	table	table	NOUN
cana-5175	131	47	9	9	NUM
cana-5175	131	48	shows	show	VERB
cana-5175	131	49	significant	significant	ADJ
cana-5175	131	50	differences	difference	NOUN
cana-5175	131	51	in	in	ADP
cana-5175	131	52	roi	roi	NOUN
cana-5175	131	53	between	between	ADP
cana-5175	131	54	e	e	NOUN
cana-5175	131	55	-	-	NOUN
cana-5175	131	56	marketing	marketing	ADJ
cana-5175	131	57	and	and	CCONJ
cana-5175	131	58	offline	offline	ADJ
cana-5175	131	59	marketing	marketing	NOUN
cana-5175	131	60	,	,	PUNCT
cana-5175	131	61	with	with	ADP
cana-5175	131	62	emarketing	emarkete	VERB
cana-5175	131	63	proving	prove	VERB
cana-5175	131	64	to	to	PART
cana-5175	131	65	be	be	AUX
cana-5175	131	66	more	more	ADJ
cana-5175	131	67	cost	cost	NOUN
cana-5175	131	68	-	-	PUNCT
cana-5175	131	69	effective	effective	ADJ
cana-5175	131	70	based	base	VERB
cana-5175	131	71	on	on	ADP
cana-5175	131	72	an	an	DET
cana-5175	131	73	f	f	NOUN
cana-5175	131	74	-	-	PUNCT
cana-5175	131	75	value	value	NOUN
cana-5175	131	76	of	of	ADP
cana-5175	131	77	8.3	8.3	NUM
cana-5175	131	78	and	and	CCONJ
cana-5175	131	79	a	a	DET
cana-5175	131	80	p	p	NOUN
cana-5175	131	81	-	-	PUNCT
cana-5175	131	82	value	value	NOUN
cana-5175	131	83	of	of	ADP
cana-5175	131	84	0.002	0.002	NUM
cana-5175	131	85	.	.	PUNCT
cana-5175	132	1	the	the	DET
cana-5175	132	2	analysis	analysis	NOUN
cana-5175	132	3	demonstrates	demonstrate	VERB
cana-5175	132	4	that	that	SCONJ
cana-5175	132	5	e	e	NOUN
cana-5175	132	6	-	-	NOUN
cana-5175	132	7	marketing	marketing	NOUN
cana-5175	132	8	provides	provide	VERB
cana-5175	132	9	substantial	substantial	ADJ
cana-5175	132	10	benefits	benefit	NOUN
cana-5175	132	11	for	for	ADP
cana-5175	132	12	hotels	hotel	NOUN
cana-5175	132	13	and	and	CCONJ
cana-5175	132	14	tour	tour	NOUN
cana-5175	132	15	operators	operator	NOUN
cana-5175	132	16	in	in	ADP
cana-5175	132	17	india	india	PROPN
cana-5175	132	18	,	,	PUNCT
cana-5175	132	19	with	with	ADP
cana-5175	132	20	notable	notable	ADJ
cana-5175	132	21	advantages	advantage	NOUN
cana-5175	132	22	in	in	ADP
cana-5175	132	23	customer	customer	NOUN
cana-5175	132	24	reach	reach	NOUN
cana-5175	132	25	,	,	PUNCT
cana-5175	132	26	engagement	engagement	NOUN
cana-5175	132	27	,	,	PUNCT
cana-5175	132	28	revenue	revenue	NOUN
cana-5175	132	29	generation	generation	NOUN
cana-5175	132	30	,	,	PUNCT
cana-5175	132	31	and	and	CCONJ
cana-5175	132	32	costeffectiveness	costeffectiveness	NOUN
cana-5175	132	33	compared	compare	VERB
cana-5175	132	34	to	to	ADP
cana-5175	132	35	offline	offline	ADJ
cana-5175	132	36	marketing	marketing	NOUN
cana-5175	132	37	.	.	PUNCT
cana-5175	133	1	the	the	DET
cana-5175	133	2	demographic	demographic	ADJ
cana-5175	133	3	analysis	analysis	NOUN
cana-5175	133	4	indicates	indicate	VERB
cana-5175	133	5	that	that	SCONJ
cana-5175	133	6	younger	young	ADJ
cana-5175	133	7	and	and	CCONJ
cana-5175	133	8	higher	high	ADJ
cana-5175	133	9	-	-	PUNCT
cana-5175	133	10	income	income	NOUN
cana-5175	133	11	groups	group	NOUN
cana-5175	133	12	have	have	VERB
cana-5175	133	13	a	a	DET
cana-5175	133	14	greater	great	ADJ
cana-5175	133	15	influence	influence	NOUN
cana-5175	133	16	on	on	ADP
cana-5175	133	17	digital	digital	ADJ
cana-5175	133	18	marketing	marketing	NOUN
cana-5175	133	19	adoption	adoption	NOUN
cana-5175	133	20	.	.	PUNCT
cana-5175	134	1	these	these	DET
cana-5175	134	2	findings	finding	NOUN
cana-5175	134	3	suggest	suggest	VERB
cana-5175	134	4	that	that	SCONJ
cana-5175	134	5	e	e	NOUN
cana-5175	134	6	-	-	ADJ
cana-5175	134	7	marketing	marketing	ADJ
cana-5175	134	8	’s	’s	PART
cana-5175	134	9	interactive	interactive	ADJ
cana-5175	134	10	,	,	PUNCT
cana-5175	134	11	data	data	NOUN
cana-5175	134	12	-	-	PUNCT
cana-5175	134	13	driven	drive	VERB
cana-5175	134	14	approach	approach	NOUN
cana-5175	134	15	aligns	align	VERB
cana-5175	134	16	well	well	ADV
cana-5175	134	17	with	with	ADP
cana-5175	134	18	the	the	DET
cana-5175	134	19	evolving	evolve	VERB
cana-5175	134	20	preferences	preference	NOUN
cana-5175	134	21	of	of	ADP
cana-5175	134	22	india	india	PROPN
cana-5175	134	23	’s	’s	PART
cana-5175	134	24	hospitality	hospitality	NOUN
cana-5175	134	25	consumers	consumer	NOUN
cana-5175	134	26	.	.	PUNCT
cana-5175	135	1	5	5	X
cana-5175	135	2	.	.	X
cana-5175	135	3	discussion	discussion	NOUN
cana-5175	135	4	5.1	5.1	NUM
cana-5175	135	5	interpretation	interpretation	NOUN
cana-5175	135	6	of	of	ADP
cana-5175	135	7	findings	finding	NOUN
cana-5175	135	8	the	the	DET
cana-5175	135	9	study	study	NOUN
cana-5175	135	10	reveals	reveal	VERB
cana-5175	135	11	a	a	DET
cana-5175	135	12	significant	significant	ADJ
cana-5175	135	13	positive	positive	ADJ
cana-5175	135	14	correlation	correlation	NOUN
cana-5175	135	15	between	between	ADP
cana-5175	135	16	e	e	NOUN
cana-5175	135	17	-	-	NOUN
cana-5175	135	18	marketing	marketing	ADJ
cana-5175	135	19	adoption	adoption	NOUN
cana-5175	135	20	and	and	CCONJ
cana-5175	135	21	increased	increase	VERB
cana-5175	135	22	customer	customer	NOUN
cana-5175	135	23	reach	reach	VERB
cana-5175	135	24	for	for	ADP
cana-5175	135	25	hotels	hotel	NOUN
cana-5175	135	26	and	and	CCONJ
cana-5175	135	27	tour	tour	NOUN
cana-5175	135	28	operators	operator	NOUN
cana-5175	135	29	in	in	ADP
cana-5175	135	30	india	india	PROPN
cana-5175	135	31	,	,	PUNCT
cana-5175	135	32	confirmed	confirm	VERB
cana-5175	135	33	through	through	ADP
cana-5175	135	34	both	both	CCONJ
cana-5175	135	35	anova	anova	PROPN
cana-5175	135	36	and	and	CCONJ
cana-5175	135	37	chisquare	chisquare	PROPN
cana-5175	135	38	test	test	NOUN
cana-5175	135	39	results	result	NOUN
cana-5175	135	40	.	.	PUNCT
cana-5175	136	1	e	e	X
cana-5175	136	2	-	-	ADJ
cana-5175	136	3	marketing	marketing	ADJ
cana-5175	136	4	channels	channel	NOUN
cana-5175	136	5	like	like	ADP
cana-5175	136	6	social	social	ADJ
cana-5175	136	7	media	medium	NOUN
cana-5175	136	8	,	,	PUNCT
cana-5175	136	9	email	email	NOUN
cana-5175	136	10	campaigns	campaign	NOUN
cana-5175	136	11	,	,	PUNCT
cana-5175	136	12	and	and	CCONJ
cana-5175	136	13	digital	digital	ADJ
cana-5175	136	14	ads	ad	NOUN
cana-5175	136	15	allow	allow	VERB
cana-5175	136	16	businesses	business	NOUN
cana-5175	136	17	to	to	PART
cana-5175	136	18	engage	engage	VERB
cana-5175	136	19	with	with	ADP
cana-5175	136	20	a	a	DET
cana-5175	136	21	broader	broad	ADJ
cana-5175	136	22	customer	customer	NOUN
cana-5175	136	23	base	base	NOUN
cana-5175	136	24	more	more	ADV
cana-5175	136	25	effectively	effectively	ADV
cana-5175	136	26	than	than	ADP
cana-5175	136	27	traditional	traditional	ADJ
cana-5175	136	28	offline	offline	ADJ
cana-5175	136	29	methods	method	NOUN
cana-5175	136	30	.	.	PUNCT
cana-5175	137	1	the	the	DET
cana-5175	137	2	chi	chi	ADJ
cana-5175	137	3	-	-	PUNCT
cana-5175	137	4	square	square	ADJ
cana-5175	137	5	test	test	NOUN
cana-5175	137	6	highlighted	highlight	VERB
cana-5175	137	7	a	a	DET
cana-5175	137	8	statistically	statistically	ADV
cana-5175	137	9	significant	significant	ADJ
cana-5175	137	10	relationship	relationship	NOUN
cana-5175	137	11	between	between	ADP
cana-5175	137	12	e	e	NOUN
cana-5175	137	13	-	-	NOUN
cana-5175	137	14	marketing	marketing	ADJ
cana-5175	137	15	adoption	adoption	NOUN
cana-5175	137	16	and	and	CCONJ
cana-5175	137	17	demographic	demographic	ADJ
cana-5175	137	18	categories	category	NOUN
cana-5175	137	19	,	,	PUNCT
cana-5175	137	20	especially	especially	ADV
cana-5175	137	21	age	age	NOUN
cana-5175	137	22	and	and	CCONJ
cana-5175	137	23	income	income	NOUN
cana-5175	137	24	levels	level	NOUN
cana-5175	137	25	,	,	PUNCT
cana-5175	137	26	indicating	indicate	VERB
cana-5175	137	27	that	that	SCONJ
cana-5175	137	28	younger	young	ADJ
cana-5175	137	29	and	and	CCONJ
cana-5175	137	30	higherincome	higherincome	ADJ
cana-5175	137	31	demographics	demographic	NOUN
cana-5175	137	32	engage	engage	VERB
cana-5175	137	33	more	more	ADV
cana-5175	137	34	with	with	ADP
cana-5175	137	35	digital	digital	ADJ
cana-5175	137	36	marketing	marketing	NOUN
cana-5175	137	37	(	(	PUNCT
cana-5175	137	38	bazazo	bazazo	NOUN
cana-5175	137	39	et	et	PROPN
cana-5175	137	40	al	al	PROPN
cana-5175	137	41	.	.	PROPN
cana-5175	137	42	,	,	PUNCT
cana-5175	137	43	2017	2017	NUM
cana-5175	137	44	;	;	PUNCT
cana-5175	137	45	blakeman	blakeman	ADJ
cana-5175	137	46	,	,	PUNCT
cana-5175	137	47	2014	2014	NUM
cana-5175	137	48	)	)	PUNCT
cana-5175	137	49	.	.	PUNCT
cana-5175	138	1	this	this	PRON
cana-5175	138	2	suggests	suggest	VERB
cana-5175	138	3	that	that	SCONJ
cana-5175	138	4	hotels	hotel	NOUN
cana-5175	138	5	and	and	CCONJ
cana-5175	138	6	tour	tour	NOUN
cana-5175	138	7	operators	operator	NOUN
cana-5175	138	8	targeting	target	VERB
cana-5175	138	9	these	these	DET
cana-5175	138	10	demographics	demographic	NOUN
cana-5175	138	11	may	may	AUX
cana-5175	138	12	achieve	achieve	VERB
cana-5175	138	13	better	well	ADJ
cana-5175	138	14	reach	reach	VERB
cana-5175	138	15	by	by	ADP
cana-5175	138	16	focusing	focus	VERB
cana-5175	138	17	on	on	ADP
cana-5175	138	18	e-marketing.the	e-marketing.the	PROPN
cana-5175	138	19	findings	finding	NOUN
cana-5175	138	20	also	also	ADV
cana-5175	138	21	show	show	VERB
cana-5175	138	22	that	that	SCONJ
cana-5175	138	23	e	e	NOUN
cana-5175	138	24	-	-	ADJ
cana-5175	138	25	marketing	marketing	ADJ
cana-5175	138	26	strategies	strategy	NOUN
cana-5175	138	27	have	have	VERB
cana-5175	138	28	a	a	DET
cana-5175	138	29	substantial	substantial	ADJ
cana-5175	138	30	effect	effect	NOUN
cana-5175	138	31	on	on	ADP
cana-5175	138	32	customer	customer	NOUN
cana-5175	138	33	engagement	engagement	NOUN
cana-5175	138	34	,	,	PUNCT
cana-5175	138	35	directly	directly	ADV
cana-5175	138	36	influencing	influence	VERB
cana-5175	138	37	customer	customer	NOUN
cana-5175	138	38	satisfaction	satisfaction	NOUN
cana-5175	138	39	levels	level	NOUN
cana-5175	138	40	.	.	PUNCT
cana-5175	139	1	as	as	SCONJ
cana-5175	139	2	evidenced	evidence	VERB
cana-5175	139	3	by	by	ADP
cana-5175	139	4	the	the	DET
cana-5175	139	5	anova	anova	PROPN
cana-5175	139	6	test	test	NOUN
cana-5175	139	7	,	,	PUNCT
cana-5175	139	8	engagement	engagement	NOUN
cana-5175	139	9	is	be	AUX
cana-5175	139	10	significantly	significantly	ADV
cana-5175	139	11	higher	high	ADJ
cana-5175	139	12	with	with	ADP
cana-5175	139	13	e	e	NOUN
cana-5175	139	14	-	-	NOUN
cana-5175	139	15	marketing	marketing	NOUN
cana-5175	139	16	due	due	ADJ
cana-5175	139	17	to	to	ADP
cana-5175	139	18	personalized	personalized	ADJ
cana-5175	139	19	and	and	CCONJ
cana-5175	139	20	interactive	interactive	ADJ
cana-5175	139	21	digital	digital	ADJ
cana-5175	139	22	strategies	strategy	NOUN
cana-5175	139	23	that	that	PRON
cana-5175	139	24	allow	allow	VERB
cana-5175	139	25	hotels	hotel	NOUN
cana-5175	139	26	to	to	PART
cana-5175	139	27	tailor	tailor	VERB
cana-5175	139	28	their	their	PRON
cana-5175	139	29	messaging	messaging	NOUN
cana-5175	139	30	to	to	ADP
cana-5175	139	31	individual	individual	ADJ
cana-5175	139	32	customers	customer	NOUN
cana-5175	139	33	.	.	PUNCT
cana-5175	140	1	this	this	PRON
cana-5175	140	2	aligns	align	VERB
cana-5175	140	3	with	with	ADP
cana-5175	140	4	research	research	NOUN
cana-5175	140	5	by	by	ADP
cana-5175	140	6	kourtesopoulo	kourtesopoulo	PROPN
cana-5175	140	7	et	et	PROPN
cana-5175	140	8	al	al	PROPN
cana-5175	140	9	.	.	PROPN
cana-5175	140	10	(	(	PUNCT
cana-5175	140	11	2018	2018	NUM
cana-5175	140	12	)	)	PUNCT
cana-5175	140	13	,	,	PUNCT
cana-5175	140	14	who	who	PRON
cana-5175	140	15	found	find	VERB
cana-5175	140	16	that	that	SCONJ
cana-5175	140	17	digital	digital	ADJ
cana-5175	140	18	engagement	engagement	NOUN
cana-5175	140	19	increases	increase	VERB
cana-5175	140	20	communications	communication	NOUN
cana-5175	140	21	on	on	ADP
cana-5175	140	22	applied	apply	VERB
cana-5175	140	23	nonlinear	nonlinear	ADJ
cana-5175	140	24	analysis	analysis	NOUN
cana-5175	140	25	issn	issn	NOUN
cana-5175	140	26	:	:	PUNCT
cana-5175	140	27	1074	1074	NUM
cana-5175	140	28	-	-	PUNCT
cana-5175	140	29	133x	133x	NUM
cana-5175	140	30	vol	vol	NOUN
cana-5175	140	31	32	32	NUM
cana-5175	140	32	no	no	NOUN
cana-5175	140	33	.	.	PUNCT
cana-5175	141	1	icmasd	icmasd	NOUN
cana-5175	141	2	(	(	PUNCT
cana-5175	141	3	2025	2025	NUM
cana-5175	141	4	)	)	PUNCT
cana-5175	141	5	1505	1505	NUM
cana-5175	141	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5175	141	7	customer	customer	NOUN
cana-5175	141	8	satisfaction	satisfaction	NOUN
cana-5175	141	9	,	,	PUNCT
cana-5175	141	10	building	build	VERB
cana-5175	141	11	trust	trust	NOUN
cana-5175	141	12	and	and	CCONJ
cana-5175	141	13	loyalty	loyalty	NOUN
cana-5175	141	14	in	in	ADP
cana-5175	141	15	the	the	DET
cana-5175	141	16	hospitality	hospitality	NOUN
cana-5175	141	17	industry	industry	NOUN
cana-5175	141	18	.	.	PUNCT
cana-5175	142	1	e	e	X
cana-5175	142	2	-	-	NOUN
cana-5175	142	3	marketing	marketing	NOUN
cana-5175	142	4	enables	enable	VERB
cana-5175	142	5	direct	direct	ADJ
cana-5175	142	6	communication	communication	NOUN
cana-5175	142	7	,	,	PUNCT
cana-5175	142	8	personalized	personalized	ADJ
cana-5175	142	9	recommendations	recommendation	NOUN
cana-5175	142	10	,	,	PUNCT
cana-5175	142	11	and	and	CCONJ
cana-5175	142	12	timely	timely	ADJ
cana-5175	142	13	responses	response	NOUN
cana-5175	142	14	,	,	PUNCT
cana-5175	142	15	creating	create	VERB
cana-5175	142	16	a	a	DET
cana-5175	142	17	customercentric	customercentric	ADJ
cana-5175	142	18	approach	approach	NOUN
cana-5175	142	19	that	that	PRON
cana-5175	142	20	is	be	AUX
cana-5175	142	21	difficult	difficult	ADJ
cana-5175	142	22	to	to	PART
cana-5175	142	23	replicate	replicate	VERB
cana-5175	142	24	through	through	ADP
cana-5175	142	25	traditional	traditional	ADJ
cana-5175	142	26	offline	offline	ADJ
cana-5175	142	27	marketing	marketing	NOUN
cana-5175	142	28	(	(	PUNCT
cana-5175	142	29	hua	hua	PROPN
cana-5175	142	30	,	,	PUNCT
cana-5175	142	31	2016	2016	NUM
cana-5175	142	32	)	)	PUNCT
cana-5175	142	33	.	.	PUNCT
cana-5175	143	1	the	the	DET
cana-5175	143	2	findings	finding	NOUN
cana-5175	143	3	support	support	VERB
cana-5175	143	4	the	the	DET
cana-5175	143	5	notion	notion	NOUN
cana-5175	143	6	that	that	SCONJ
cana-5175	143	7	digital	digital	ADJ
cana-5175	143	8	tools	tool	NOUN
cana-5175	143	9	enhance	enhance	VERB
cana-5175	143	10	customer	customer	NOUN
cana-5175	143	11	relationships	relationship	NOUN
cana-5175	143	12	by	by	ADP
cana-5175	143	13	fostering	foster	VERB
cana-5175	143	14	direct	direct	ADJ
cana-5175	143	15	interactions	interaction	NOUN
cana-5175	143	16	that	that	PRON
cana-5175	143	17	ultimately	ultimately	ADV
cana-5175	143	18	lead	lead	VERB
cana-5175	143	19	to	to	ADP
cana-5175	143	20	greater	great	ADJ
cana-5175	143	21	satisfaction	satisfaction	NOUN
cana-5175	143	22	and	and	CCONJ
cana-5175	143	23	loyalty	loyalty	NOUN
cana-5175	143	24	.	.	PUNCT
cana-5175	144	1	5.2	5.2	NUM
cana-5175	144	2	comparative	comparative	ADJ
cana-5175	144	3	insights	insight	NOUN
cana-5175	144	4	this	this	DET
cana-5175	144	5	study	study	NOUN
cana-5175	144	6	’s	’s	PART
cana-5175	144	7	findings	finding	NOUN
cana-5175	144	8	align	align	VERB
cana-5175	144	9	with	with	ADP
cana-5175	144	10	existing	exist	VERB
cana-5175	144	11	literature	literature	NOUN
cana-5175	144	12	on	on	ADP
cana-5175	144	13	the	the	DET
cana-5175	144	14	advantages	advantage	NOUN
cana-5175	144	15	of	of	ADP
cana-5175	144	16	e	e	NOUN
cana-5175	144	17	-	-	NOUN
cana-5175	144	18	marketing	marketing	NOUN
cana-5175	144	19	over	over	ADP
cana-5175	144	20	traditional	traditional	ADJ
cana-5175	144	21	marketing	marketing	NOUN
cana-5175	144	22	,	,	PUNCT
cana-5175	144	23	particularly	particularly	ADV
cana-5175	144	24	regarding	regard	VERB
cana-5175	144	25	cost	cost	NOUN
cana-5175	144	26	-	-	PUNCT
cana-5175	144	27	effectiveness	effectiveness	NOUN
cana-5175	144	28	and	and	CCONJ
cana-5175	144	29	roi	roi	NOUN
cana-5175	144	30	.	.	PUNCT
cana-5175	145	1	studies	study	NOUN
cana-5175	145	2	by	by	ADP
cana-5175	145	3	blakeman	blakeman	ADJ
cana-5175	145	4	(	(	PUNCT
cana-5175	145	5	2014	2014	NUM
cana-5175	145	6	)	)	PUNCT
cana-5175	145	7	and	and	CCONJ
cana-5175	145	8	matikiti	matikiti	NOUN
cana-5175	145	9	&	&	CCONJ
cana-5175	145	10	afolabi	afolabi	NOUN
cana-5175	145	11	(	(	PUNCT
cana-5175	145	12	2012	2012	NUM
cana-5175	145	13	)	)	PUNCT
cana-5175	145	14	highlighted	highlight	VERB
cana-5175	145	15	that	that	SCONJ
cana-5175	145	16	e	e	NOUN
cana-5175	145	17	-	-	NOUN
cana-5175	145	18	marketing	marketing	NOUN
cana-5175	145	19	allows	allow	NOUN
cana-5175	145	20	for	for	ADP
cana-5175	145	21	flexible	flexible	ADJ
cana-5175	145	22	budgeting	budgeting	NOUN
cana-5175	145	23	and	and	CCONJ
cana-5175	145	24	targeted	target	VERB
cana-5175	145	25	reach	reach	NOUN
cana-5175	145	26	,	,	PUNCT
cana-5175	145	27	resulting	result	VERB
cana-5175	145	28	in	in	ADP
cana-5175	145	29	better	well	ADJ
cana-5175	145	30	roi	roi	NOUN
cana-5175	145	31	compared	compare	VERB
cana-5175	145	32	to	to	ADP
cana-5175	145	33	offline	offline	ADJ
cana-5175	145	34	channels	channel	NOUN
cana-5175	145	35	.	.	PUNCT
cana-5175	146	1	the	the	DET
cana-5175	146	2	anova	anova	PROPN
cana-5175	146	3	test	test	NOUN
cana-5175	146	4	on	on	ADP
cana-5175	146	5	roi	roi	NOUN
cana-5175	146	6	in	in	ADP
cana-5175	146	7	this	this	DET
cana-5175	146	8	study	study	NOUN
cana-5175	146	9	reinforces	reinforce	VERB
cana-5175	146	10	these	these	DET
cana-5175	146	11	claims	claim	NOUN
cana-5175	146	12	,	,	PUNCT
cana-5175	146	13	demonstrating	demonstrate	VERB
cana-5175	146	14	that	that	SCONJ
cana-5175	146	15	digital	digital	ADJ
cana-5175	146	16	marketing	marketing	NOUN
cana-5175	146	17	offers	offer	VERB
cana-5175	146	18	significantly	significantly	ADV
cana-5175	146	19	better	well	ADJ
cana-5175	146	20	costeffectiveness	costeffectiveness	NOUN
cana-5175	146	21	due	due	ADP
cana-5175	146	22	to	to	ADP
cana-5175	146	23	lower	low	ADJ
cana-5175	146	24	operational	operational	ADJ
cana-5175	146	25	expenses	expense	NOUN
cana-5175	146	26	and	and	CCONJ
cana-5175	146	27	the	the	DET
cana-5175	146	28	ability	ability	NOUN
cana-5175	146	29	to	to	PART
cana-5175	146	30	fine	fine	ADJ
cana-5175	146	31	-	-	PUNCT
cana-5175	146	32	tune	tune	NOUN
cana-5175	146	33	campaigns	campaign	NOUN
cana-5175	146	34	based	base	VERB
cana-5175	146	35	on	on	ADP
cana-5175	146	36	realtime	realtime	NOUN
cana-5175	146	37	feedback.the	feedback.the	DET
cana-5175	146	38	correlation	correlation	NOUN
cana-5175	146	39	analysis	analysis	NOUN
cana-5175	146	40	between	between	ADP
cana-5175	146	41	customer	customer	NOUN
cana-5175	146	42	engagement	engagement	NOUN
cana-5175	146	43	and	and	CCONJ
cana-5175	146	44	revenue	revenue	NOUN
cana-5175	146	45	growth	growth	NOUN
cana-5175	146	46	further	far	ADV
cana-5175	146	47	validates	validate	VERB
cana-5175	146	48	e	e	NOUN
cana-5175	146	49	-	-	ADJ
cana-5175	146	50	marketing	marketing	ADJ
cana-5175	146	51	’s	’s	PART
cana-5175	146	52	potential	potential	NOUN
cana-5175	146	53	as	as	ADP
cana-5175	146	54	a	a	DET
cana-5175	146	55	profitable	profitable	ADJ
cana-5175	146	56	strategy	strategy	NOUN
cana-5175	146	57	for	for	ADP
cana-5175	146	58	the	the	DET
cana-5175	146	59	hospitality	hospitality	NOUN
cana-5175	146	60	sector	sector	NOUN
cana-5175	146	61	.	.	PUNCT
cana-5175	147	1	this	this	DET
cana-5175	147	2	study	study	NOUN
cana-5175	147	3	shows	show	VERB
cana-5175	147	4	a	a	DET
cana-5175	147	5	strong	strong	ADJ
cana-5175	147	6	correlation	correlation	NOUN
cana-5175	147	7	between	between	ADP
cana-5175	147	8	customer	customer	NOUN
cana-5175	147	9	engagement	engagement	NOUN
cana-5175	147	10	levels	level	NOUN
cana-5175	147	11	and	and	CCONJ
cana-5175	147	12	revenue	revenue	NOUN
cana-5175	147	13	increase	increase	NOUN
cana-5175	147	14	,	,	PUNCT
cana-5175	147	15	reflecting	reflect	VERB
cana-5175	147	16	hua	hua	PROPN
cana-5175	147	17	’s	’s	PART
cana-5175	147	18	(	(	PUNCT
cana-5175	147	19	2016	2016	NUM
cana-5175	147	20	)	)	PUNCT
cana-5175	147	21	findings	finding	VERB
cana-5175	147	22	that	that	SCONJ
cana-5175	147	23	digital	digital	ADJ
cana-5175	147	24	engagement	engagement	NOUN
cana-5175	147	25	positively	positively	ADV
cana-5175	147	26	impacts	impact	VERB
cana-5175	147	27	financial	financial	ADJ
cana-5175	147	28	outcomes	outcome	NOUN
cana-5175	147	29	.	.	PUNCT
cana-5175	148	1	e	e	X
cana-5175	148	2	-	-	NOUN
cana-5175	148	3	marketing	marketing	NOUN
cana-5175	148	4	’s	’s	PART
cana-5175	148	5	ability	ability	NOUN
cana-5175	148	6	to	to	PART
cana-5175	148	7	enhance	enhance	VERB
cana-5175	148	8	engagement	engagement	NOUN
cana-5175	148	9	and	and	CCONJ
cana-5175	148	10	directly	directly	ADV
cana-5175	148	11	influence	influence	VERB
cana-5175	148	12	revenue	revenue	NOUN
cana-5175	148	13	growth	growth	NOUN
cana-5175	148	14	suggests	suggest	VERB
cana-5175	148	15	that	that	SCONJ
cana-5175	148	16	digital	digital	ADJ
cana-5175	148	17	tools	tool	NOUN
cana-5175	148	18	are	be	AUX
cana-5175	148	19	effective	effective	ADJ
cana-5175	148	20	at	at	ADP
cana-5175	148	21	converting	convert	VERB
cana-5175	148	22	online	online	ADJ
cana-5175	148	23	interactions	interaction	NOUN
cana-5175	148	24	into	into	ADP
cana-5175	148	25	financial	financial	ADJ
cana-5175	148	26	gains	gain	NOUN
cana-5175	148	27	,	,	PUNCT
cana-5175	148	28	a	a	DET
cana-5175	148	29	trend	trend	NOUN
cana-5175	148	30	that	that	PRON
cana-5175	148	31	supports	support	VERB
cana-5175	148	32	the	the	DET
cana-5175	148	33	industry	industry	NOUN
cana-5175	148	34	's	's	PART
cana-5175	148	35	ongoing	ongoing	ADJ
cana-5175	148	36	shift	shift	NOUN
cana-5175	148	37	towards	towards	ADP
cana-5175	148	38	e	e	NOUN
cana-5175	148	39	-	-	NOUN
cana-5175	148	40	marketing	marketing	NOUN
cana-5175	148	41	(	(	PUNCT
cana-5175	148	42	stewart	stewart	PROPN
cana-5175	148	43	&	&	CCONJ
cana-5175	148	44	pavlov	pavlov	PROPN
cana-5175	148	45	,	,	PUNCT
cana-5175	148	46	2002	2002	NUM
cana-5175	148	47	)	)	PUNCT
cana-5175	148	48	.	.	PUNCT
cana-5175	149	1	this	this	DET
cana-5175	149	2	evidence	evidence	NOUN
cana-5175	149	3	aligns	align	VERB
cana-5175	149	4	well	well	ADV
cana-5175	149	5	with	with	ADP
cana-5175	149	6	the	the	DET
cana-5175	149	7	literature	literature	NOUN
cana-5175	149	8	,	,	PUNCT
cana-5175	149	9	indicating	indicate	VERB
cana-5175	149	10	that	that	SCONJ
cana-5175	149	11	e	e	NOUN
cana-5175	149	12	-	-	NOUN
cana-5175	149	13	marketing	market	VERB
cana-5175	149	14	not	not	PART
cana-5175	149	15	only	only	ADV
cana-5175	149	16	drives	drive	VERB
cana-5175	149	17	engagement	engagement	NOUN
cana-5175	149	18	but	but	CCONJ
cana-5175	149	19	also	also	ADV
cana-5175	149	20	contributes	contribute	VERB
cana-5175	149	21	to	to	ADP
cana-5175	149	22	financial	financial	ADJ
cana-5175	149	23	growth	growth	NOUN
cana-5175	149	24	,	,	PUNCT
cana-5175	149	25	providing	provide	VERB
cana-5175	149	26	indian	indian	ADJ
cana-5175	149	27	hospitality	hospitality	NOUN
cana-5175	149	28	businesses	business	NOUN
cana-5175	149	29	with	with	ADP
cana-5175	149	30	a	a	DET
cana-5175	149	31	measurable	measurable	ADJ
cana-5175	149	32	advantage	advantage	NOUN
cana-5175	149	33	over	over	ADP
cana-5175	149	34	traditional	traditional	ADJ
cana-5175	149	35	marketing	marketing	NOUN
cana-5175	149	36	channels	channel	NOUN
cana-5175	149	37	.	.	PUNCT
cana-5175	150	1	5.3	5.3	NUM
cana-5175	150	2	implications	implication	NOUN
cana-5175	150	3	for	for	ADP
cana-5175	150	4	the	the	DET
cana-5175	150	5	hospitality	hospitality	NOUN
cana-5175	150	6	sector	sector	NOUN
cana-5175	150	7	in	in	ADP
cana-5175	150	8	india	india	PROPN
cana-5175	150	9	the	the	DET
cana-5175	150	10	shift	shift	NOUN
cana-5175	150	11	towards	towards	ADP
cana-5175	150	12	e	e	NOUN
cana-5175	150	13	-	-	NOUN
cana-5175	150	14	marketing	marketing	NOUN
cana-5175	150	15	in	in	ADP
cana-5175	150	16	india	india	PROPN
cana-5175	150	17	’s	’s	PART
cana-5175	150	18	hospitality	hospitality	NOUN
cana-5175	150	19	industry	industry	NOUN
cana-5175	150	20	offers	offer	VERB
cana-5175	150	21	several	several	ADJ
cana-5175	150	22	practical	practical	ADJ
cana-5175	150	23	implications	implication	NOUN
cana-5175	150	24	.	.	PUNCT
cana-5175	151	1	emarketing	emarketing	NOUN
cana-5175	151	2	enhances	enhance	VERB
cana-5175	151	3	visibility	visibility	NOUN
cana-5175	151	4	across	across	ADP
cana-5175	151	5	broader	broad	ADJ
cana-5175	151	6	demographics	demographic	NOUN
cana-5175	151	7	,	,	PUNCT
cana-5175	151	8	allowing	allow	VERB
cana-5175	151	9	hotels	hotel	NOUN
cana-5175	151	10	and	and	CCONJ
cana-5175	151	11	tour	tour	NOUN
cana-5175	151	12	operators	operator	NOUN
cana-5175	151	13	to	to	PART
cana-5175	151	14	engage	engage	VERB
cana-5175	151	15	younger	young	ADJ
cana-5175	151	16	,	,	PUNCT
cana-5175	151	17	tech	tech	NOUN
cana-5175	151	18	-	-	PUNCT
cana-5175	151	19	savvy	savvy	VERB
cana-5175	151	20	travelers	traveler	NOUN
cana-5175	151	21	who	who	PRON
cana-5175	151	22	rely	rely	VERB
cana-5175	151	23	heavily	heavily	ADV
cana-5175	151	24	on	on	ADP
cana-5175	151	25	online	online	ADJ
cana-5175	151	26	research	research	NOUN
cana-5175	151	27	and	and	CCONJ
cana-5175	151	28	booking	booking	NOUN
cana-5175	151	29	.	.	PUNCT
cana-5175	152	1	the	the	DET
cana-5175	152	2	data	data	NOUN
cana-5175	152	3	underscores	underscore	VERB
cana-5175	152	4	the	the	DET
cana-5175	152	5	importance	importance	NOUN
cana-5175	152	6	of	of	ADP
cana-5175	152	7	targeted	target	VERB
cana-5175	152	8	e	e	NOUN
cana-5175	152	9	-	-	NOUN
cana-5175	152	10	marketing	marketing	NOUN
cana-5175	152	11	to	to	PART
cana-5175	152	12	reach	reach	VERB
cana-5175	152	13	these	these	DET
cana-5175	152	14	customer	customer	NOUN
cana-5175	152	15	segments	segment	NOUN
cana-5175	152	16	,	,	PUNCT
cana-5175	152	17	echoing	echo	VERB
cana-5175	152	18	findings	finding	NOUN
cana-5175	152	19	by	by	ADP
cana-5175	152	20	bazazo	bazazo	NOUN
cana-5175	152	21	et	et	PROPN
cana-5175	152	22	al	al	PROPN
cana-5175	152	23	.	.	PROPN
cana-5175	153	1	(	(	PUNCT
cana-5175	153	2	2017	2017	NUM
cana-5175	153	3	)	)	PUNCT
cana-5175	153	4	and	and	CCONJ
cana-5175	153	5	yameen	yameen	PROPN
cana-5175	153	6	(	(	PUNCT
cana-5175	153	7	2013	2013	NUM
cana-5175	153	8	)	)	PUNCT
cana-5175	153	9	,	,	PUNCT
cana-5175	153	10	which	which	PRON
cana-5175	153	11	highlighted	highlight	VERB
cana-5175	153	12	the	the	DET
cana-5175	153	13	value	value	NOUN
cana-5175	153	14	of	of	ADP
cana-5175	153	15	digital	digital	ADJ
cana-5175	153	16	marketing	marketing	NOUN
cana-5175	153	17	in	in	ADP
cana-5175	153	18	reaching	reach	VERB
cana-5175	153	19	diverse	diverse	ADJ
cana-5175	153	20	markets	market	NOUN
cana-5175	153	21	.	.	PUNCT
cana-5175	154	1	by	by	ADP
cana-5175	154	2	leveraging	leverage	VERB
cana-5175	154	3	social	social	ADJ
cana-5175	154	4	media	medium	NOUN
cana-5175	154	5	,	,	PUNCT
cana-5175	154	6	search	search	NOUN
cana-5175	154	7	engines	engine	NOUN
cana-5175	154	8	,	,	PUNCT
cana-5175	154	9	and	and	CCONJ
cana-5175	154	10	email	email	NOUN
cana-5175	154	11	,	,	PUNCT
cana-5175	154	12	indian	indian	ADJ
cana-5175	154	13	hospitality	hospitality	NOUN
cana-5175	154	14	businesses	business	NOUN
cana-5175	154	15	can	can	AUX
cana-5175	154	16	improve	improve	VERB
cana-5175	154	17	their	their	PRON
cana-5175	154	18	reach	reach	NOUN
cana-5175	154	19	and	and	CCONJ
cana-5175	154	20	engagement	engagement	NOUN
cana-5175	154	21	,	,	PUNCT
cana-5175	154	22	driving	drive	VERB
cana-5175	154	23	interest	interest	NOUN
cana-5175	154	24	from	from	ADP
cana-5175	154	25	both	both	CCONJ
cana-5175	154	26	local	local	ADJ
cana-5175	154	27	and	and	CCONJ
cana-5175	154	28	international	international	ADJ
cana-5175	154	29	travelers.moreover	travelers.moreover	NOUN
cana-5175	154	30	,	,	PUNCT
cana-5175	154	31	this	this	DET
cana-5175	154	32	shift	shift	NOUN
cana-5175	154	33	towards	towards	ADP
cana-5175	154	34	digital	digital	ADJ
cana-5175	154	35	channels	channel	NOUN
cana-5175	154	36	impacts	impact	VERB
cana-5175	154	37	customer	customer	NOUN
cana-5175	154	38	experience	experience	NOUN
cana-5175	154	39	and	and	CCONJ
cana-5175	154	40	loyalty	loyalty	NOUN
cana-5175	154	41	.	.	PUNCT
cana-5175	155	1	e	e	X
cana-5175	155	2	-	-	ADJ
cana-5175	155	3	marketing	marketing	ADJ
cana-5175	155	4	enables	enable	VERB
cana-5175	155	5	personalized	personalize	VERB
cana-5175	155	6	interactions	interaction	NOUN
cana-5175	155	7	and	and	CCONJ
cana-5175	155	8	targeted	target	VERB
cana-5175	155	9	offers	offer	NOUN
cana-5175	155	10	,	,	PUNCT
cana-5175	155	11	which	which	PRON
cana-5175	155	12	can	can	AUX
cana-5175	155	13	significantly	significantly	ADV
cana-5175	155	14	enhance	enhance	VERB
cana-5175	155	15	the	the	DET
cana-5175	155	16	customer	customer	NOUN
cana-5175	155	17	experience	experience	NOUN
cana-5175	155	18	.	.	PUNCT
cana-5175	156	1	as	as	SCONJ
cana-5175	156	2	shown	show	VERB
cana-5175	156	3	in	in	ADP
cana-5175	156	4	the	the	DET
cana-5175	156	5	findings	finding	NOUN
cana-5175	156	6	,	,	PUNCT
cana-5175	156	7	customers	customer	NOUN
cana-5175	156	8	who	who	PRON
cana-5175	156	9	interact	interact	VERB
cana-5175	156	10	with	with	ADP
cana-5175	156	11	brands	brand	NOUN
cana-5175	156	12	online	online	ADV
cana-5175	156	13	tend	tend	VERB
cana-5175	156	14	to	to	PART
cana-5175	156	15	exhibit	exhibit	VERB
cana-5175	156	16	higher	high	ADJ
cana-5175	156	17	satisfaction	satisfaction	NOUN
cana-5175	156	18	and	and	CCONJ
cana-5175	156	19	loyalty	loyalty	NOUN
cana-5175	156	20	levels	level	NOUN
cana-5175	156	21	,	,	PUNCT
cana-5175	156	22	likely	likely	ADJ
cana-5175	156	23	due	due	ADP
cana-5175	156	24	to	to	ADP
cana-5175	156	25	the	the	DET
cana-5175	156	26	convenience	convenience	NOUN
cana-5175	156	27	and	and	CCONJ
cana-5175	156	28	personalization	personalization	NOUN
cana-5175	156	29	e	e	NOUN
cana-5175	156	30	-	-	NOUN
cana-5175	156	31	marketing	marketing	NOUN
cana-5175	156	32	provides	provide	VERB
cana-5175	156	33	(	(	PUNCT
cana-5175	156	34	kourtesopoulo	kourtesopoulo	PROPN
cana-5175	156	35	et	et	PROPN
cana-5175	156	36	al	al	PROPN
cana-5175	156	37	.	.	PROPN
cana-5175	156	38	,	,	PUNCT
cana-5175	156	39	2018	2018	NUM
cana-5175	156	40	;	;	PUNCT
cana-5175	156	41	waheed	waheed	PROPN
cana-5175	156	42	et	et	PROPN
cana-5175	156	43	al	al	PROPN
cana-5175	156	44	.	.	PROPN
cana-5175	156	45	,	,	PUNCT
cana-5175	156	46	2017	2017	NUM
cana-5175	156	47	)	)	PUNCT
cana-5175	156	48	.	.	PUNCT
cana-5175	157	1	the	the	DET
cana-5175	157	2	longterm	longterm	PROPN
cana-5175	157	3	implications	implication	NOUN
cana-5175	157	4	of	of	ADP
cana-5175	157	5	this	this	DET
cana-5175	157	6	trend	trend	NOUN
cana-5175	157	7	suggest	suggest	VERB
cana-5175	157	8	that	that	SCONJ
cana-5175	157	9	hotels	hotel	NOUN
cana-5175	157	10	and	and	CCONJ
cana-5175	157	11	tour	tour	NOUN
cana-5175	157	12	operators	operator	NOUN
cana-5175	157	13	adopting	adopt	VERB
cana-5175	157	14	e	e	NOUN
cana-5175	157	15	-	-	NOUN
cana-5175	157	16	marketing	marketing	NOUN
cana-5175	157	17	will	will	AUX
cana-5175	157	18	likely	likely	ADV
cana-5175	157	19	see	see	VERB
cana-5175	157	20	sustained	sustained	ADJ
cana-5175	157	21	engagement	engagement	NOUN
cana-5175	157	22	and	and	CCONJ
cana-5175	157	23	increased	increase	VERB
cana-5175	157	24	loyalty	loyalty	NOUN
cana-5175	157	25	.	.	PUNCT
cana-5175	158	1	as	as	SCONJ
cana-5175	158	2	customer	customer	NOUN
cana-5175	158	3	preferences	preference	NOUN
cana-5175	158	4	evolve	evolve	VERB
cana-5175	158	5	towards	towards	ADP
cana-5175	158	6	digital	digital	ADJ
cana-5175	158	7	channels	channel	NOUN
cana-5175	158	8	,	,	PUNCT
cana-5175	158	9	those	those	DET
cana-5175	158	10	businesses	business	NOUN
cana-5175	158	11	that	that	PRON
cana-5175	158	12	fail	fail	VERB
cana-5175	158	13	to	to	PART
cana-5175	158	14	invest	invest	VERB
cana-5175	158	15	in	in	ADP
cana-5175	158	16	e	e	NOUN
cana-5175	158	17	-	-	NOUN
cana-5175	158	18	marketing	marketing	NOUN
cana-5175	158	19	may	may	AUX
cana-5175	158	20	struggle	struggle	VERB
cana-5175	158	21	to	to	PART
cana-5175	158	22	maintain	maintain	VERB
cana-5175	158	23	competitiveness	competitiveness	NOUN
cana-5175	158	24	in	in	ADP
cana-5175	158	25	india	india	PROPN
cana-5175	158	26	’s	’s	PART
cana-5175	158	27	dynamic	dynamic	ADJ
cana-5175	158	28	tourism	tourism	NOUN
cana-5175	158	29	market	market	NOUN
cana-5175	158	30	(	(	PUNCT
cana-5175	158	31	derouiche	derouiche	PROPN
cana-5175	158	32	,	,	PUNCT
cana-5175	158	33	2014).in	2014).in	NUM
cana-5175	158	34	addition	addition	NOUN
cana-5175	158	35	,	,	PUNCT
cana-5175	158	36	e	e	NOUN
cana-5175	158	37	-	-	NOUN
cana-5175	158	38	marketing	marketing	NOUN
cana-5175	158	39	allows	allow	VERB
cana-5175	158	40	for	for	ADP
cana-5175	158	41	more	more	ADV
cana-5175	158	42	efficient	efficient	ADJ
cana-5175	158	43	resource	resource	NOUN
cana-5175	158	44	allocation	allocation	NOUN
cana-5175	158	45	.	.	PUNCT
cana-5175	159	1	with	with	ADP
cana-5175	159	2	the	the	DET
cana-5175	159	3	ability	ability	NOUN
cana-5175	159	4	to	to	PART
cana-5175	159	5	track	track	VERB
cana-5175	159	6	campaign	campaign	NOUN
cana-5175	159	7	performance	performance	NOUN
cana-5175	159	8	and	and	CCONJ
cana-5175	159	9	adjust	adjust	VERB
cana-5175	159	10	strategies	strategy	NOUN
cana-5175	159	11	communications	communication	NOUN
cana-5175	159	12	on	on	ADP
cana-5175	159	13	applied	apply	VERB
cana-5175	159	14	nonlinear	nonlinear	ADJ
cana-5175	159	15	analysis	analysis	NOUN
cana-5175	159	16	issn	issn	NOUN
cana-5175	159	17	:	:	PUNCT
cana-5175	159	18	1074	1074	NUM
cana-5175	159	19	-	-	PUNCT
cana-5175	159	20	133x	133x	NUM
cana-5175	159	21	vol	vol	NOUN
cana-5175	159	22	32	32	NUM
cana-5175	159	23	no	no	NOUN
cana-5175	159	24	.	.	PUNCT
cana-5175	160	1	icmasd	icmasd	NOUN
cana-5175	160	2	(	(	PUNCT
cana-5175	160	3	2025	2025	NUM
cana-5175	160	4	)	)	PUNCT
cana-5175	160	5	1506	1506	NUM
cana-5175	160	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5175	160	7	accordingly	accordingly	ADV
cana-5175	160	8	,	,	PUNCT
cana-5175	160	9	hotels	hotel	NOUN
cana-5175	160	10	and	and	CCONJ
cana-5175	160	11	tour	tour	NOUN
cana-5175	160	12	operators	operator	NOUN
cana-5175	160	13	can	can	AUX
cana-5175	160	14	optimize	optimize	VERB
cana-5175	160	15	their	their	PRON
cana-5175	160	16	budgets	budget	NOUN
cana-5175	160	17	and	and	CCONJ
cana-5175	160	18	maximize	maximize	VERB
cana-5175	160	19	roi	roi	NOUN
cana-5175	160	20	.	.	PUNCT
cana-5175	161	1	this	this	DET
cana-5175	161	2	adaptability	adaptability	NOUN
cana-5175	161	3	is	be	AUX
cana-5175	161	4	particularly	particularly	ADV
cana-5175	161	5	relevant	relevant	ADJ
cana-5175	161	6	in	in	ADP
cana-5175	161	7	a	a	DET
cana-5175	161	8	cost	cost	NOUN
cana-5175	161	9	-	-	PUNCT
cana-5175	161	10	sensitive	sensitive	ADJ
cana-5175	161	11	industry	industry	NOUN
cana-5175	161	12	like	like	ADP
cana-5175	161	13	tourism	tourism	NOUN
cana-5175	161	14	,	,	PUNCT
cana-5175	161	15	where	where	SCONJ
cana-5175	161	16	precise	precise	ADJ
cana-5175	161	17	targeting	targeting	NOUN
cana-5175	161	18	is	be	AUX
cana-5175	161	19	essential	essential	ADJ
cana-5175	161	20	to	to	PART
cana-5175	161	21	achieve	achieve	VERB
cana-5175	161	22	marketing	marketing	NOUN
cana-5175	161	23	efficiency	efficiency	NOUN
cana-5175	161	24	(	(	PUNCT
cana-5175	161	25	blakeman	blakeman	ADJ
cana-5175	161	26	,	,	PUNCT
cana-5175	161	27	2014	2014	NUM
cana-5175	161	28	;	;	PUNCT
cana-5175	161	29	matikiti	matikiti	NOUN
cana-5175	161	30	&	&	CCONJ
cana-5175	161	31	afolabi	afolabi	NOUN
cana-5175	161	32	,	,	PUNCT
cana-5175	161	33	2012	2012	NUM
cana-5175	161	34	)	)	PUNCT
cana-5175	161	35	.	.	PUNCT
cana-5175	162	1	as	as	SCONJ
cana-5175	162	2	customers	customer	NOUN
cana-5175	162	3	increasingly	increasingly	ADV
cana-5175	162	4	rely	rely	VERB
cana-5175	162	5	on	on	ADP
cana-5175	162	6	digital	digital	ADJ
cana-5175	162	7	platforms	platform	NOUN
cana-5175	162	8	for	for	ADP
cana-5175	162	9	their	their	PRON
cana-5175	162	10	travel	travel	NOUN
cana-5175	162	11	plans	plan	NOUN
cana-5175	162	12	,	,	PUNCT
cana-5175	162	13	investing	invest	VERB
cana-5175	162	14	in	in	ADP
cana-5175	162	15	e	e	NOUN
cana-5175	162	16	-	-	ADJ
cana-5175	162	17	marketing	marketing	ADJ
cana-5175	162	18	channels	channel	NOUN
cana-5175	162	19	not	not	PART
cana-5175	162	20	only	only	ADV
cana-5175	162	21	improves	improve	VERB
cana-5175	162	22	efficiency	efficiency	NOUN
cana-5175	162	23	but	but	CCONJ
cana-5175	162	24	also	also	ADV
cana-5175	162	25	aligns	align	VERB
cana-5175	162	26	with	with	ADP
cana-5175	162	27	broader	broad	ADJ
cana-5175	162	28	industry	industry	NOUN
cana-5175	162	29	trends	trend	NOUN
cana-5175	162	30	,	,	PUNCT
cana-5175	162	31	ensuring	ensure	VERB
cana-5175	162	32	that	that	SCONJ
cana-5175	162	33	businesses	business	NOUN
cana-5175	162	34	remain	remain	VERB
cana-5175	162	35	relevant	relevant	ADJ
cana-5175	162	36	and	and	CCONJ
cana-5175	162	37	competitive	competitive	ADJ
cana-5175	162	38	.	.	PUNCT
cana-5175	163	1	5.4	5.4	NUM
cana-5175	163	2	limitations	limitation	NOUN
cana-5175	163	3	and	and	CCONJ
cana-5175	163	4	future	future	ADJ
cana-5175	163	5	research	research	NOUN
cana-5175	163	6	directions	direction	NOUN
cana-5175	163	7	this	this	DET
cana-5175	163	8	study	study	NOUN
cana-5175	163	9	’s	’s	PART
cana-5175	163	10	findings	finding	NOUN
cana-5175	163	11	provide	provide	VERB
cana-5175	163	12	valuable	valuable	ADJ
cana-5175	163	13	insights	insight	NOUN
cana-5175	163	14	,	,	PUNCT
cana-5175	163	15	though	though	SCONJ
cana-5175	163	16	several	several	ADJ
cana-5175	163	17	limitations	limitation	NOUN
cana-5175	163	18	must	must	AUX
cana-5175	163	19	be	be	AUX
cana-5175	163	20	acknowledged	acknowledge	VERB
cana-5175	163	21	.	.	PUNCT
cana-5175	164	1	first	first	ADV
cana-5175	164	2	,	,	PUNCT
cana-5175	164	3	the	the	DET
cana-5175	164	4	geographical	geographical	ADJ
cana-5175	164	5	focus	focus	NOUN
cana-5175	164	6	was	be	AUX
cana-5175	164	7	limited	limit	VERB
cana-5175	164	8	to	to	ADP
cana-5175	164	9	specific	specific	ADJ
cana-5175	164	10	high	high	ADJ
cana-5175	164	11	-	-	PUNCT
cana-5175	164	12	traffic	traffic	NOUN
cana-5175	164	13	tourist	tourist	NOUN
cana-5175	164	14	destinations	destination	NOUN
cana-5175	164	15	in	in	ADP
cana-5175	164	16	india	india	PROPN
cana-5175	164	17	,	,	PUNCT
cana-5175	164	18	which	which	PRON
cana-5175	164	19	may	may	AUX
cana-5175	164	20	not	not	PART
cana-5175	164	21	fully	fully	ADV
cana-5175	164	22	capture	capture	VERB
cana-5175	164	23	the	the	DET
cana-5175	164	24	diversity	diversity	NOUN
cana-5175	164	25	of	of	ADP
cana-5175	164	26	the	the	DET
cana-5175	164	27	country	country	NOUN
cana-5175	164	28	's	's	PART
cana-5175	164	29	tourism	tourism	NOUN
cana-5175	164	30	market	market	NOUN
cana-5175	164	31	.	.	PUNCT
cana-5175	165	1	expanding	expand	VERB
cana-5175	165	2	the	the	DET
cana-5175	165	3	study	study	NOUN
cana-5175	165	4	to	to	PART
cana-5175	165	5	include	include	VERB
cana-5175	165	6	a	a	DET
cana-5175	165	7	wider	wide	ADJ
cana-5175	165	8	range	range	NOUN
cana-5175	165	9	of	of	ADP
cana-5175	165	10	locations	location	NOUN
cana-5175	165	11	,	,	PUNCT
cana-5175	165	12	including	include	VERB
cana-5175	165	13	less	less	ADV
cana-5175	165	14	-	-	PUNCT
cana-5175	165	15	developed	develop	VERB
cana-5175	165	16	areas	area	NOUN
cana-5175	165	17	,	,	PUNCT
cana-5175	165	18	could	could	AUX
cana-5175	165	19	offer	offer	VERB
cana-5175	165	20	a	a	DET
cana-5175	165	21	more	more	ADV
cana-5175	165	22	comprehensive	comprehensive	ADJ
cana-5175	165	23	view	view	NOUN
cana-5175	165	24	of	of	ADP
cana-5175	165	25	e	e	NOUN
cana-5175	165	26	-	-	ADJ
cana-5175	165	27	marketing	marketing	NOUN
cana-5175	165	28	's	's	PART
cana-5175	165	29	effectiveness	effectiveness	NOUN
cana-5175	165	30	across	across	ADP
cana-5175	165	31	various	various	ADJ
cana-5175	165	32	regions	region	NOUN
cana-5175	165	33	(	(	PUNCT
cana-5175	165	34	singh	singh	PROPN
cana-5175	165	35	ratandeep	ratandeep	NOUN
cana-5175	165	36	,	,	PUNCT
cana-5175	165	37	2008	2008	NUM
cana-5175	165	38	;	;	PUNCT
cana-5175	165	39	yameen	yameen	PROPN
cana-5175	165	40	,	,	PUNCT
cana-5175	165	41	2013	2013	NUM
cana-5175	165	42	)	)	PUNCT
cana-5175	165	43	.	.	PUNCT
cana-5175	166	1	a	a	DET
cana-5175	166	2	broader	broad	ADJ
cana-5175	166	3	geographic	geographic	ADJ
cana-5175	166	4	scope	scope	NOUN
cana-5175	166	5	would	would	AUX
cana-5175	166	6	enhance	enhance	VERB
cana-5175	166	7	the	the	DET
cana-5175	166	8	applicability	applicability	NOUN
cana-5175	166	9	of	of	ADP
cana-5175	166	10	the	the	DET
cana-5175	166	11	results	result	NOUN
cana-5175	166	12	to	to	ADP
cana-5175	166	13	india	india	PROPN
cana-5175	166	14	’s	’s	PART
cana-5175	166	15	entire	entire	ADJ
cana-5175	166	16	hospitality	hospitality	NOUN
cana-5175	166	17	industry	industry	NOUN
cana-5175	166	18	.	.	PUNCT
cana-5175	167	1	6	6	X
cana-5175	167	2	.	.	X
cana-5175	167	3	conclusion	conclusion	NOUN
cana-5175	167	4	this	this	DET
cana-5175	167	5	study	study	NOUN
cana-5175	167	6	explored	explore	VERB
cana-5175	167	7	the	the	DET
cana-5175	167	8	impact	impact	NOUN
cana-5175	167	9	of	of	ADP
cana-5175	167	10	e	e	NOUN
cana-5175	167	11	-	-	NOUN
cana-5175	167	12	marketing	marketing	NOUN
cana-5175	167	13	on	on	ADP
cana-5175	167	14	india	india	PROPN
cana-5175	167	15	’s	’s	PART
cana-5175	167	16	hospitality	hospitality	NOUN
cana-5175	167	17	sector	sector	NOUN
cana-5175	167	18	,	,	PUNCT
cana-5175	167	19	highlighting	highlight	VERB
cana-5175	167	20	its	its	PRON
cana-5175	167	21	clear	clear	ADJ
cana-5175	167	22	advantages	advantage	NOUN
cana-5175	167	23	over	over	ADP
cana-5175	167	24	traditional	traditional	ADJ
cana-5175	167	25	marketing	marketing	NOUN
cana-5175	167	26	in	in	ADP
cana-5175	167	27	expanding	expand	VERB
cana-5175	167	28	reach	reach	NOUN
cana-5175	167	29	,	,	PUNCT
cana-5175	167	30	increasing	increase	VERB
cana-5175	167	31	engagement	engagement	NOUN
cana-5175	167	32	,	,	PUNCT
cana-5175	167	33	driving	drive	VERB
cana-5175	167	34	revenue	revenue	NOUN
cana-5175	167	35	,	,	PUNCT
cana-5175	167	36	and	and	CCONJ
cana-5175	167	37	improving	improve	VERB
cana-5175	167	38	cost	cost	NOUN
cana-5175	167	39	-	-	PUNCT
cana-5175	167	40	effectiveness	effectiveness	NOUN
cana-5175	167	41	.	.	PUNCT
cana-5175	168	1	findings	finding	NOUN
cana-5175	168	2	indicate	indicate	VERB
cana-5175	168	3	that	that	SCONJ
cana-5175	168	4	e	e	NOUN
cana-5175	168	5	-	-	ADJ
cana-5175	168	6	marketing	marketing	ADJ
cana-5175	168	7	enables	enable	VERB
cana-5175	168	8	hotels	hotel	NOUN
cana-5175	168	9	and	and	CCONJ
cana-5175	168	10	tour	tour	NOUN
cana-5175	168	11	operators	operator	NOUN
cana-5175	168	12	to	to	PART
cana-5175	168	13	connect	connect	VERB
cana-5175	168	14	with	with	ADP
cana-5175	168	15	a	a	DET
cana-5175	168	16	broader	broad	ADJ
cana-5175	168	17	,	,	PUNCT
cana-5175	168	18	digitally	digitally	ADV
cana-5175	168	19	inclined	inclined	ADJ
cana-5175	168	20	audience	audience	NOUN
cana-5175	168	21	,	,	PUNCT
cana-5175	168	22	meeting	meet	VERB
cana-5175	168	23	the	the	DET
cana-5175	168	24	preferences	preference	NOUN
cana-5175	168	25	of	of	ADP
cana-5175	168	26	travelers	traveler	NOUN
cana-5175	168	27	who	who	PRON
cana-5175	168	28	prioritize	prioritize	VERB
cana-5175	168	29	online	online	ADJ
cana-5175	168	30	research	research	NOUN
cana-5175	168	31	and	and	CCONJ
cana-5175	168	32	bookings	booking	NOUN
cana-5175	168	33	(	(	PUNCT
cana-5175	168	34	bazazo	bazazo	NOUN
cana-5175	168	35	et	et	PROPN
cana-5175	168	36	al	al	PROPN
cana-5175	168	37	.	.	PROPN
cana-5175	168	38	,	,	PUNCT
cana-5175	168	39	2017	2017	NUM
cana-5175	168	40	;	;	PUNCT
cana-5175	168	41	waheed	waheed	PROPN
cana-5175	168	42	et	et	PROPN
cana-5175	168	43	al	al	PROPN
cana-5175	168	44	.	.	PROPN
cana-5175	168	45	,	,	PUNCT
cana-5175	168	46	2017	2017	NUM
cana-5175	168	47	)	)	PUNCT
cana-5175	168	48	.	.	PUNCT
cana-5175	169	1	personalized	personalized	ADJ
cana-5175	169	2	and	and	CCONJ
cana-5175	169	3	interactive	interactive	ADJ
cana-5175	169	4	channels	channel	NOUN
cana-5175	169	5	,	,	PUNCT
cana-5175	169	6	like	like	ADP
cana-5175	169	7	social	social	ADJ
cana-5175	169	8	media	medium	NOUN
cana-5175	169	9	and	and	CCONJ
cana-5175	169	10	email	email	NOUN
cana-5175	169	11	,	,	PUNCT
cana-5175	169	12	enhance	enhance	VERB
cana-5175	169	13	customer	customer	NOUN
cana-5175	169	14	engagement	engagement	NOUN
cana-5175	169	15	by	by	ADP
cana-5175	169	16	fostering	foster	VERB
cana-5175	169	17	direct	direct	ADJ
cana-5175	169	18	communication	communication	NOUN
cana-5175	169	19	,	,	PUNCT
cana-5175	169	20	which	which	PRON
cana-5175	169	21	builds	build	VERB
cana-5175	169	22	trust	trust	NOUN
cana-5175	169	23	and	and	CCONJ
cana-5175	169	24	satisfaction	satisfaction	NOUN
cana-5175	169	25	.	.	PUNCT
cana-5175	170	1	this	this	DET
cana-5175	170	2	customer	customer	NOUN
cana-5175	170	3	-	-	PUNCT
cana-5175	170	4	centric	centric	NOUN
cana-5175	170	5	approach	approach	NOUN
cana-5175	170	6	not	not	PART
cana-5175	170	7	only	only	ADV
cana-5175	170	8	boosts	boost	VERB
cana-5175	170	9	engagement	engagement	NOUN
cana-5175	170	10	but	but	CCONJ
cana-5175	170	11	also	also	ADV
cana-5175	170	12	strengthens	strengthen	VERB
cana-5175	170	13	loyalty	loyalty	NOUN
cana-5175	170	14	and	and	CCONJ
cana-5175	170	15	repeat	repeat	NOUN
cana-5175	170	16	business	business	NOUN
cana-5175	170	17	,	,	PUNCT
cana-5175	170	18	supporting	support	VERB
cana-5175	170	19	previous	previous	ADJ
cana-5175	170	20	findings	finding	NOUN
cana-5175	170	21	by	by	ADP
cana-5175	170	22	kourtesopoulo	kourtesopoulo	PROPN
cana-5175	170	23	et	et	PROPN
cana-5175	170	24	al	al	PROPN
cana-5175	170	25	.	.	PROPN
cana-5175	171	1	(	(	PUNCT
cana-5175	171	2	2018	2018	NUM
cana-5175	171	3	)	)	PUNCT
cana-5175	171	4	and	and	CCONJ
cana-5175	171	5	hua	hua	PROPN
cana-5175	171	6	(	(	PUNCT
cana-5175	171	7	2016	2016	NUM
cana-5175	171	8	)	)	PUNCT
cana-5175	171	9	on	on	ADP
cana-5175	171	10	the	the	DET
cana-5175	171	11	value	value	NOUN
cana-5175	171	12	of	of	ADP
cana-5175	171	13	digital	digital	ADJ
cana-5175	171	14	tools	tool	NOUN
cana-5175	171	15	in	in	ADP
cana-5175	171	16	customer	customer	NOUN
cana-5175	171	17	relationship	relationship	NOUN
cana-5175	171	18	management	management	NOUN
cana-5175	171	19	.	.	PUNCT
cana-5175	172	1	financially	financially	ADV
cana-5175	172	2	,	,	PUNCT
cana-5175	172	3	the	the	DET
cana-5175	172	4	study	study	NOUN
cana-5175	172	5	’s	’s	PART
cana-5175	172	6	anova	anova	PROPN
cana-5175	172	7	results	result	NOUN
cana-5175	172	8	confirm	confirm	VERB
cana-5175	172	9	that	that	SCONJ
cana-5175	172	10	e	e	NOUN
cana-5175	172	11	-	-	NOUN
cana-5175	172	12	marketing	marketing	NOUN
cana-5175	172	13	is	be	AUX
cana-5175	172	14	more	more	ADV
cana-5175	172	15	costeffective	costeffective	ADJ
cana-5175	172	16	than	than	ADP
cana-5175	172	17	offline	offline	ADJ
cana-5175	172	18	methods	method	NOUN
cana-5175	172	19	,	,	PUNCT
cana-5175	172	20	as	as	SCONJ
cana-5175	172	21	digital	digital	ADJ
cana-5175	172	22	campaigns	campaign	NOUN
cana-5175	172	23	can	can	AUX
cana-5175	172	24	be	be	AUX
cana-5175	172	25	adapted	adapt	VERB
cana-5175	172	26	in	in	ADP
cana-5175	172	27	real	real	ADJ
cana-5175	172	28	-	-	PUNCT
cana-5175	172	29	time	time	NOUN
cana-5175	172	30	to	to	PART
cana-5175	172	31	reduce	reduce	VERB
cana-5175	172	32	costs	cost	NOUN
cana-5175	172	33	and	and	CCONJ
cana-5175	172	34	maximize	maximize	VERB
cana-5175	172	35	returns	return	NOUN
cana-5175	172	36	(	(	PUNCT
cana-5175	172	37	blakeman	blakeman	ADJ
cana-5175	172	38	,	,	PUNCT
cana-5175	172	39	2014	2014	NUM
cana-5175	172	40	;	;	PUNCT
cana-5175	172	41	matikiti	matikiti	NOUN
cana-5175	172	42	&	&	CCONJ
cana-5175	172	43	afolabi	afolabi	NOUN
cana-5175	172	44	,	,	PUNCT
cana-5175	172	45	2012	2012	NUM
cana-5175	172	46	)	)	PUNCT
cana-5175	172	47	.	.	PUNCT
cana-5175	173	1	this	this	DET
cana-5175	173	2	adaptability	adaptability	NOUN
cana-5175	173	3	allows	allow	VERB
cana-5175	173	4	indian	indian	ADJ
cana-5175	173	5	hospitality	hospitality	NOUN
cana-5175	173	6	businesses	business	NOUN
cana-5175	173	7	to	to	PART
cana-5175	173	8	enhance	enhance	VERB
cana-5175	173	9	their	their	PRON
cana-5175	173	10	market	market	NOUN
cana-5175	173	11	position	position	NOUN
cana-5175	173	12	by	by	ADP
cana-5175	173	13	appealing	appeal	VERB
cana-5175	173	14	to	to	ADP
cana-5175	173	15	both	both	CCONJ
cana-5175	173	16	domestic	domestic	ADJ
cana-5175	173	17	and	and	CCONJ
cana-5175	173	18	international	international	ADJ
cana-5175	173	19	travelers	traveler	NOUN
cana-5175	173	20	in	in	ADP
cana-5175	173	21	a	a	DET
cana-5175	173	22	cost	cost	NOUN
cana-5175	173	23	-	-	PUNCT
cana-5175	173	24	sensitive	sensitive	ADJ
cana-5175	173	25	industry	industry	NOUN
cana-5175	173	26	.	.	PUNCT
cana-5175	174	1	while	while	SCONJ
cana-5175	174	2	these	these	DET
cana-5175	174	3	findings	finding	NOUN
cana-5175	174	4	underscore	underscore	VERB
cana-5175	174	5	the	the	DET
cana-5175	174	6	importance	importance	NOUN
cana-5175	174	7	of	of	ADP
cana-5175	174	8	e	e	NOUN
cana-5175	174	9	-	-	NOUN
cana-5175	174	10	marketing	marketing	NOUN
cana-5175	174	11	,	,	PUNCT
cana-5175	174	12	limitations	limitation	NOUN
cana-5175	174	13	exist	exist	VERB
cana-5175	174	14	,	,	PUNCT
cana-5175	174	15	such	such	ADJ
cana-5175	174	16	as	as	ADP
cana-5175	174	17	the	the	DET
cana-5175	174	18	study	study	NOUN
cana-5175	174	19	’s	’s	PART
cana-5175	174	20	focus	focus	NOUN
cana-5175	174	21	on	on	ADP
cana-5175	174	22	high	high	ADJ
cana-5175	174	23	-	-	PUNCT
cana-5175	174	24	traffic	traffic	NOUN
cana-5175	174	25	tourist	tourist	NOUN
cana-5175	174	26	areas	area	NOUN
cana-5175	174	27	.	.	PUNCT
cana-5175	175	1	future	future	ADJ
cana-5175	175	2	research	research	NOUN
cana-5175	175	3	should	should	AUX
cana-5175	175	4	expand	expand	VERB
cana-5175	175	5	to	to	ADP
cana-5175	175	6	a	a	DET
cana-5175	175	7	wider	wide	ADJ
cana-5175	175	8	range	range	NOUN
cana-5175	175	9	of	of	ADP
cana-5175	175	10	locations	location	NOUN
cana-5175	175	11	and	and	CCONJ
cana-5175	175	12	a	a	DET
cana-5175	175	13	larger	large	ADJ
cana-5175	175	14	sample	sample	NOUN
cana-5175	175	15	size	size	NOUN
cana-5175	175	16	to	to	PART
cana-5175	175	17	better	well	ADV
cana-5175	175	18	represent	represent	VERB
cana-5175	175	19	india	india	PROPN
cana-5175	175	20	’s	’s	PART
cana-5175	175	21	diverse	diverse	ADJ
cana-5175	175	22	market	market	NOUN
cana-5175	175	23	.	.	PUNCT
cana-5175	176	1	additionally	additionally	ADV
cana-5175	176	2	,	,	PUNCT
cana-5175	176	3	analyzing	analyze	VERB
cana-5175	176	4	the	the	DET
cana-5175	176	5	impact	impact	NOUN
cana-5175	176	6	of	of	ADP
cana-5175	176	7	specific	specific	ADJ
cana-5175	176	8	e	e	NOUN
cana-5175	176	9	-	-	ADJ
cana-5175	176	10	marketing	marketing	NOUN
cana-5175	176	11	platforms	platform	NOUN
cana-5175	176	12	could	could	AUX
cana-5175	176	13	provide	provide	VERB
cana-5175	176	14	deeper	deep	ADJ
cana-5175	176	15	insights	insight	NOUN
cana-5175	176	16	into	into	ADP
cana-5175	176	17	effective	effective	ADJ
cana-5175	176	18	digital	digital	ADJ
cana-5175	176	19	strategies	strategy	NOUN
cana-5175	176	20	for	for	ADP
cana-5175	176	21	engagement	engagement	NOUN
cana-5175	176	22	and	and	CCONJ
cana-5175	176	23	conversion	conversion	NOUN
cana-5175	176	24	.	.	PUNCT
cana-5175	177	1	in	in	ADP
cana-5175	177	2	conclusion	conclusion	NOUN
cana-5175	177	3	,	,	PUNCT
cana-5175	177	4	emarketing	emarkete	VERB
cana-5175	177	5	proves	prove	VERB
cana-5175	177	6	to	to	PART
cana-5175	177	7	be	be	AUX
cana-5175	177	8	a	a	DET
cana-5175	177	9	valuable	valuable	ADJ
cana-5175	177	10	tool	tool	NOUN
cana-5175	177	11	for	for	ADP
cana-5175	177	12	india	india	PROPN
cana-5175	177	13	’s	’s	PART
cana-5175	177	14	hospitality	hospitality	NOUN
cana-5175	177	15	sector	sector	NOUN
cana-5175	177	16	,	,	PUNCT
cana-5175	177	17	offering	offer	VERB
cana-5175	177	18	strategic	strategic	ADJ
cana-5175	177	19	advantages	advantage	NOUN
cana-5175	177	20	in	in	ADP
cana-5175	177	21	customer	customer	NOUN
cana-5175	177	22	reach	reach	NOUN
cana-5175	177	23	,	,	PUNCT
cana-5175	177	24	loyalty	loyalty	NOUN
cana-5175	177	25	,	,	PUNCT
cana-5175	177	26	and	and	CCONJ
cana-5175	177	27	financial	financial	ADJ
cana-5175	177	28	growth	growth	NOUN
cana-5175	177	29	.	.	PUNCT
cana-5175	178	1	as	as	SCONJ
cana-5175	178	2	the	the	DET
cana-5175	178	3	industry	industry	NOUN
cana-5175	178	4	evolves	evolve	VERB
cana-5175	178	5	,	,	PUNCT
cana-5175	178	6	businesses	business	NOUN
cana-5175	178	7	that	that	PRON
cana-5175	178	8	prioritize	prioritize	VERB
cana-5175	178	9	digital	digital	ADJ
cana-5175	178	10	practices	practice	NOUN
cana-5175	178	11	will	will	AUX
cana-5175	178	12	be	be	AUX
cana-5175	178	13	better	well	ADV
cana-5175	178	14	equipped	equip	VERB
cana-5175	178	15	to	to	PART
cana-5175	178	16	thrive	thrive	VERB
cana-5175	178	17	in	in	ADP
cana-5175	178	18	a	a	DET
cana-5175	178	19	competitive	competitive	ADJ
cana-5175	178	20	,	,	PUNCT
cana-5175	178	21	digitally	digitally	ADV
cana-5175	178	22	driven	drive	VERB
cana-5175	178	23	market	market	NOUN
cana-5175	178	24	.	.	PUNCT
cana-5175	179	1	references	reference	NOUN
cana-5175	179	2	communications	communication	NOUN
cana-5175	179	3	on	on	ADP
cana-5175	179	4	applied	apply	VERB
cana-5175	179	5	nonlinear	nonlinear	ADJ
cana-5175	179	6	analysis	analysis	NOUN
cana-5175	179	7	issn	issn	NOUN
cana-5175	179	8	:	:	PUNCT
cana-5175	179	9	1074	1074	NUM
cana-5175	179	10	-	-	PUNCT
cana-5175	179	11	133x	133x	NUM
cana-5175	179	12	vol	vol	NOUN
cana-5175	179	13	32	32	NUM
cana-5175	179	14	no	no	NOUN
cana-5175	179	15	.	.	PUNCT
cana-5175	180	1	icmasd	icmasd	NOUN
cana-5175	180	2	(	(	PUNCT
cana-5175	180	3	2025	2025	NUM
cana-5175	180	4	)	)	PUNCT
cana-5175	180	5	1507	1507	NUM
cana-5175	180	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5175	181	1	[	[	X
cana-5175	181	2	1	1	NUM
cana-5175	181	3	]	]	X
cana-5175	181	4	andrlić	andrlić	PROPN
cana-5175	181	5	,	,	PUNCT
cana-5175	181	6	b.	b.	PROPN
cana-5175	181	7	,	,	PUNCT
cana-5175	181	8	&	&	CCONJ
cana-5175	181	9	ružić	ružić	PROPN
cana-5175	181	10	,	,	PUNCT
cana-5175	181	11	i.	i.	PROPN
cana-5175	181	12	(	(	PUNCT
cana-5175	181	13	2010	2010	NUM
cana-5175	181	14	)	)	PUNCT
cana-5175	181	15	.	.	PUNCT
cana-5175	182	1	effect	effect	NOUN
cana-5175	182	2	of	of	ADP
cana-5175	182	3	e	e	NOUN
cana-5175	182	4	-	-	NOUN
cana-5175	182	5	marketing	marketing	NOUN
cana-5175	182	6	on	on	ADP
cana-5175	182	7	consumer	consumer	NOUN
cana-5175	182	8	behaviour	behaviour	NOUN
cana-5175	182	9	in	in	ADP
cana-5175	182	10	hospitality	hospitality	NOUN
cana-5175	182	11	.	.	PUNCT
cana-5175	183	1	in	in	ADP
cana-5175	183	2	tourism	tourism	NOUN
cana-5175	183	3	&	&	CCONJ
cana-5175	183	4	hospitality	hospitality	PROPN
cana-5175	183	5	industry	industry	NOUN
cana-5175	183	6	2010	2010	NUM
cana-5175	183	7	,	,	PUNCT
cana-5175	183	8	20th	20th	ADJ
cana-5175	183	9	biennial	biennial	ADJ
cana-5175	183	10	international	international	ADJ
cana-5175	183	11	congress	congress	PROPN
cana-5175	183	12	(	(	PUNCT
cana-5175	183	13	pp	pp	ADV
cana-5175	183	14	.	.	PUNCT
cana-5175	184	1	692706)https://www.croris.hr	692706)https://www.croris.hr	X
cana-5175	184	2	/	/	SYM
cana-5175	184	3	crosbi	crosbi	NOUN
cana-5175	184	4	/	/	SYM
cana-5175	184	5	publikacija	publikacija	NOUN
cana-5175	184	6	/	/	SYM
cana-5175	184	7	resolve	resolve	NOUN
cana-5175	184	8	/	/	SYM
cana-5175	184	9	croris/570810	croris/570810	NOUN
cana-5175	184	10	[	[	X
cana-5175	184	11	2	2	NUM
cana-5175	184	12	]	]	PUNCT
cana-5175	184	13	bailey	bailey	NOUN
cana-5175	184	14	,	,	PUNCT
cana-5175	184	15	m.	m.	NOUN
cana-5175	184	16	(	(	PUNCT
cana-5175	184	17	2011	2011	NUM
cana-5175	184	18	)	)	PUNCT
cana-5175	184	19	.	.	PUNCT
cana-5175	185	1	internet	internet	NOUN
cana-5175	185	2	marketing	marketing	NOUN
cana-5175	185	3	:	:	PUNCT
cana-5175	185	4	an	an	DET
cana-5175	185	5	hour	hour	NOUN
cana-5175	185	6	a	a	DET
cana-5175	185	7	day	day	NOUN
cana-5175	185	8	.	.	PUNCT
cana-5175	186	1	john	john	PROPN
cana-5175	186	2	wiley	wiley	PROPN
cana-5175	186	3	&	&	CCONJ
cana-5175	186	4	sons.https://books.google.com/books?hl=en&lr=&id=funjaqaaqbaj&oi=fnd&pg=pa2&d	sons.https://books.google.com/books?hl=en&lr=&id=funjaqaaqbaj&oi=fnd&pg=pa2&d	NOUN
cana-5175	186	5	q	q	NOUN
cana-5175	186	6	=	=	NOUN
cana-5175	186	7	bailey,+m.+(2011),+internet+marketing:+an+hour+a+day,+john+wiley+%26+sons.+&ots	bailey,+m.+(2011),+internet+marketing:+an+hour+a+day,+john+wiley+%26+sons.+&ot	NOUN
cana-5175	186	8	=	=	NOUN
cana-5175	186	9	t3mvbr6hct&sig=4fvjpisuzwioggid47v3tvkuqx8	t3mvbr6hct&sig=4fvjpisuzwioggid47v3tvkuqx8	PROPN
cana-5175	187	1	[	[	X
cana-5175	187	2	3	3	NUM
cana-5175	187	3	]	]	X
cana-5175	187	4	bazazo	bazazo	NOUN
cana-5175	187	5	,	,	PUNCT
cana-5175	187	6	i.	i.	NOUN
cana-5175	187	7	,	,	PUNCT
cana-5175	187	8	alansari	alansari	PROPN
cana-5175	187	9	,	,	PUNCT
cana-5175	187	10	i.	i.	PROPN
cana-5175	187	11	,	,	PUNCT
cana-5175	187	12	alquraan	alquraan	PROPN
cana-5175	187	13	,	,	PUNCT
cana-5175	187	14	h.	h.	PROPN
cana-5175	187	15	,	,	PUNCT
cana-5175	187	16	alzgaybh	alzgaybh	VERB
cana-5175	187	17	,	,	PUNCT
cana-5175	187	18	y.	y.	PROPN
cana-5175	187	19	,	,	PUNCT
cana-5175	187	20	&	&	CCONJ
cana-5175	187	21	masa’deh	masa’deh	PROPN
cana-5175	187	22	,	,	PUNCT
cana-5175	187	23	r.	r.	PROPN
cana-5175	187	24	e.	e.	PROPN
cana-5175	187	25	(	(	PUNCT
cana-5175	187	26	2017	2017	NUM
cana-5175	187	27	)	)	PUNCT
cana-5175	187	28	.	.	PUNCT
cana-5175	188	1	the	the	DET
cana-5175	188	2	influence	influence	NOUN
cana-5175	188	3	of	of	ADP
cana-5175	188	4	total	total	ADJ
cana-5175	188	5	quality	quality	NOUN
cana-5175	188	6	management	management	NOUN
cana-5175	188	7	,	,	PUNCT
cana-5175	188	8	market	market	NOUN
cana-5175	188	9	orientation	orientation	NOUN
cana-5175	188	10	and	and	CCONJ
cana-5175	188	11	e	e	NOUN
cana-5175	188	12	-	-	NOUN
cana-5175	188	13	marketing	marketing	NOUN
cana-5175	188	14	on	on	ADP
cana-5175	188	15	hotel	hotel	NOUN
cana-5175	188	16	performance	performance	NOUN
cana-5175	188	17	.	.	PUNCT
cana-5175	189	1	international	international	ADJ
cana-5175	189	2	journal	journal	PROPN
cana-5175	189	3	of	of	ADP
cana-5175	189	4	business	business	PROPN
cana-5175	189	5	administration	administration	PROPN
cana-5175	189	6	,	,	PUNCT
cana-5175	189	7	8(4	8(4	NUM
cana-5175	189	8	)	)	PUNCT
cana-5175	189	9	,	,	PUNCT
cana-5175	189	10	79	79	NUM
cana-5175	189	11	.	.	PUNCT
cana-5175	190	1	https://www.researchgate.net/profile/raed	https://www.researchgate.net/profile/rae	VERB
cana-5175	190	2	masadeh	masadeh	NOUN
cana-5175	190	3	/	/	SYM
cana-5175	190	4	publication/317960974_the_influence_of_total_quality_management_market_ori	publication/317960974_the_influence_of_total_quality_management_market_ori	NOUN
cana-5175	190	5	entation_and_emarketing_on_hotel_performance	entation_and_emarketing_on_hotel_performance	NOUN
cana-5175	190	6	/	/	SYM
cana-5175	190	7	links/595be729a6fdcc36b4dc45ab	links/595be729a6fdcc36b4dc45ab	NOUN
cana-5175	190	8	/	/	SYM
cana-5175	190	9	theinfluence	theinfluence	NOUN
cana-5175	190	10	-	-	PUNCT
cana-5175	190	11	of	of	ADP
cana-5175	190	12	-	-	PUNCT
cana-5175	190	13	total	total	ADJ
cana-5175	190	14	-	-	PUNCT
cana-5175	190	15	quality	quality	NOUN
cana-5175	190	16	-	-	PUNCT
cana-5175	190	17	management	management	NOUN
cana-5175	190	18	-	-	PUNCT
cana-5175	190	19	market	market	NOUN
cana-5175	190	20	-	-	PUNCT
cana-5175	190	21	orientation	orientation	NOUN
cana-5175	190	22	-	-	PUNCT
cana-5175	190	23	and	and	CCONJ
cana-5175	190	24	-	-	PUNCT
cana-5175	190	25	e	e	NOUN
cana-5175	190	26	-	-	NOUN
cana-5175	190	27	marketing	marketing	NOUN
cana-5175	190	28	-	-	PUNCT
cana-5175	190	29	on	on	ADP
cana-5175	190	30	-	-	PUNCT
cana-5175	190	31	hotelperformance.pdf?_sg%5b0%5d	hotelperformance.pdf?_sg%5b0%5d	NOUN
cana-5175	190	32	=	=	NOUN
cana-5175	190	33	started_experiment_milestone&origin	started_experiment_milestone&origin	NOUN
cana-5175	190	34	=	=	NOUN
cana-5175	190	35	journaldetail	journaldetail	NOUN
cana-5175	190	36	[	[	X
cana-5175	190	37	4	4	NUM
cana-5175	190	38	]	]	X
cana-5175	190	39	bethapudi	bethapudi	X
cana-5175	190	40	,	,	PUNCT
cana-5175	190	41	a.	a.	NOUN
cana-5175	190	42	(	(	PUNCT
cana-5175	190	43	2013	2013	NUM
cana-5175	190	44	)	)	PUNCT
cana-5175	190	45	.	.	PUNCT
cana-5175	191	1	the	the	DET
cana-5175	191	2	role	role	NOUN
cana-5175	191	3	of	of	ADP
cana-5175	191	4	ict	ict	PROPN
cana-5175	191	5	in	in	ADP
cana-5175	191	6	tourism	tourism	NOUN
cana-5175	191	7	industry	industry	NOUN
cana-5175	191	8	.	.	PUNCT
cana-5175	192	1	journal	journal	PROPN
cana-5175	192	2	of	of	ADP
cana-5175	192	3	applied	apply	VERB
cana-5175	192	4	economics	economic	NOUN
cana-5175	192	5	and	and	CCONJ
cana-5175	192	6	business	business	NOUN
cana-5175	192	7	,	,	PUNCT
cana-5175	192	8	1(4	1(4	NUM
cana-5175	192	9	)	)	PUNCT
cana-5175	192	10	,	,	PUNCT
cana-5175	192	11	67-79.http://www.aebjournal.org/articles/0104/010406.pdf	67-79.http://www.aebjournal.org/articles/0104/010406.pdf	NOUN
cana-5175	193	1	[	[	X
cana-5175	193	2	5	5	NUM
cana-5175	193	3	]	]	X
cana-5175	193	4	bhakar	bhakar	NOUN
cana-5175	193	5	,	,	PUNCT
cana-5175	193	6	s.	s.	PROPN
cana-5175	193	7	s.	s.	PROPN
cana-5175	193	8	,	,	PUNCT
cana-5175	193	9	kaurav	kaurav	PROPN
cana-5175	193	10	,	,	PUNCT
cana-5175	193	11	r.	r.	PROPN
cana-5175	193	12	p.	p.	PROPN
cana-5175	193	13	s.	s.	PROPN
cana-5175	193	14	,	,	PUNCT
cana-5175	193	15	parashar	parashar	NOUN
cana-5175	193	16	,	,	PUNCT
cana-5175	193	17	m.	m.	NOUN
cana-5175	193	18	p.	p.	PROPN
cana-5175	193	19	,	,	PUNCT
cana-5175	193	20	&	&	CCONJ
cana-5175	193	21	sankpal	sankpal	PROPN
cana-5175	193	22	,	,	PUNCT
cana-5175	193	23	s.	s.	PROPN
cana-5175	193	24	(	(	PUNCT
cana-5175	193	25	2016	2016	NUM
cana-5175	193	26	)	)	PUNCT
cana-5175	193	27	.	.	PUNCT
cana-5175	194	1	sustainable	sustainable	ADJ
cana-5175	194	2	competitive	competitive	ADJ
cana-5175	194	3	advantage	advantage	NOUN
cana-5175	194	4	through	through	ADP
cana-5175	194	5	integrated	integrate	VERB
cana-5175	194	6	marketing	marketing	NOUN
cana-5175	194	7	approach.https://www.researchgate.net/profile/rahulkaurav/publication/309203681_sustainable_competitive_advantage_through_integrated_mar	approach.https://www.researchgate.net/profile/rahulkaurav/publication/309203681_sustainable_competitive_advantage_through_integrated_mar	PROPN
cana-5175	194	8	keting_approach	keting_approach	PROPN
cana-5175	194	9	/	/	SYM
cana-5175	194	10	links/5805103408aef179365e6bb8	links/5805103408aef179365e6bb8	NOUN
cana-5175	194	11	/	/	SYM
cana-5175	194	12	sustainable	sustainable	ADJ
cana-5175	194	13	-	-	PUNCT
cana-5175	194	14	competitive	competitive	ADJ
cana-5175	194	15	-	-	PUNCT
cana-5175	194	16	advantagethrough	advantagethrough	NOUN
cana-5175	194	17	-	-	PUNCT
cana-5175	194	18	integrated	integrate	VERB
cana-5175	194	19	-	-	PUNCT
cana-5175	194	20	marketing	marketing	NOUN
cana-5175	194	21	-	-	PUNCT
cana-5175	194	22	approach.pdf	approach.pdf	X
cana-5175	194	23	[	[	X
cana-5175	194	24	6	6	NUM
cana-5175	194	25	]	]	X
cana-5175	194	26	blakeman	blakeman	ADJ
cana-5175	194	27	,	,	PUNCT
cana-5175	194	28	r.	r.	PROPN
cana-5175	194	29	(	(	PUNCT
cana-5175	194	30	2013	2013	NUM
cana-5175	194	31	)	)	PUNCT
cana-5175	194	32	.	.	PUNCT
cana-5175	195	1	nontraditional	nontraditional	ADJ
cana-5175	195	2	media	medium	NOUN
cana-5175	195	3	in	in	ADP
cana-5175	195	4	marketing	marketing	NOUN
cana-5175	195	5	and	and	CCONJ
cana-5175	195	6	advertising	advertising	NOUN
cana-5175	195	7	.	.	PUNCT
cana-5175	196	1	sage	sage	NOUN
cana-5175	196	2	publications.https://books.google.com/books?hl=en&lr=&id=7aygaqaaqbaj&oi=fnd&pg=	publications.https://books.google.com/books?hl=en&lr=&id=7aygaqaaqbaj&oi=fnd&pg=	PROPN
cana-5175	196	3	pp1&dq	pp1&dq	NOUN
cana-5175	196	4	=	=	SYM
cana-5175	196	5	blakeman,+r.+(2014).+nontraditional+media+in+marketing+and+advertising.+sag	blakeman,+r.+(2014).+nontraditional+media+in+marketing+and+advertising.+sag	NOUN
cana-5175	196	6	e+publication,+inc.united+states+of+america.&ots	e+publication,+inc.united+states+of+america.&ot	NOUN
cana-5175	196	7	=	=	NOUN
cana-5175	196	8	g1lytcrmmr&sig	g1lytcrmmr&sig	NOUN
cana-5175	196	9	=	=	NOUN
cana-5175	196	10	p1cuf6wobpjjxef	p1cuf6wobpjjxef	NOUN
cana-5175	196	11	znvepan0fncs	znvepan0fnc	NOUN
cana-5175	196	12	[	[	X
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cana-5175	196	14	]	]	X
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cana-5175	196	16	,	,	PUNCT
cana-5175	196	17	d.	d.	PROPN
cana-5175	196	18	,	,	PUNCT
cana-5175	196	19	&	&	CCONJ
cana-5175	196	20	law	law	PROPN
cana-5175	196	21	,	,	PUNCT
cana-5175	196	22	r.	r.	PROPN
cana-5175	196	23	(	(	PUNCT
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cana-5175	196	25	)	)	PUNCT
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cana-5175	197	9	20	20	NUM
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cana-5175	197	17	internet	internet	NOUN
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cana-5175	197	23	research	research	NOUN
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cana-5175	198	1	tourism	tourism	NOUN
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cana-5175	199	9	)	)	PUNCT
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cana-5175	200	1	e	e	X
cana-5175	200	2	-	-	NOUN
cana-5175	200	3	commerce	commerce	NOUN
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cana-5175	200	5	in	in	ADP
cana-5175	200	6	hospitality	hospitality	NOUN
cana-5175	200	7	and	and	CCONJ
cana-5175	200	8	tourism	tourism	NOUN
cana-5175	200	9	.	.	PUNCT
cana-5175	201	1	international	international	ADJ
cana-5175	201	2	journal	journal	PROPN
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cana-5175	201	7	,	,	PUNCT
cana-5175	201	8	28(9	28(9	NOUN
cana-5175	201	9	)	)	PUNCT
cana-5175	201	10	,	,	PUNCT
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cana-5175	202	1	[	[	X
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cana-5175	202	5	,	,	PUNCT
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cana-5175	202	7	,	,	PUNCT
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cana-5175	202	9	,	,	PUNCT
cana-5175	202	10	j.	j.	PROPN
cana-5175	202	11	,	,	PUNCT
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cana-5175	202	14	,	,	PUNCT
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cana-5175	202	18	)	)	PUNCT
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cana-5175	203	7	in	in	ADP
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cana-5175	203	11	:	:	PUNCT
cana-5175	203	12	a	a	DET
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cana-5175	203	16	.	.	PUNCT
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cana-5175	204	6	and	and	CCONJ
cana-5175	204	7	leisure	leisure	NOUN
cana-5175	204	8	:	:	PUNCT
cana-5175	204	9	fourth	fourth	ADJ
cana-5175	204	10	international	international	ADJ
cana-5175	204	11	conference	conference	NOUN
cana-5175	204	12	iacudit	iacudit	NOUN
cana-5175	204	13	,	,	PUNCT
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cana-5175	204	19	173	173	NUM
cana-5175	204	20	-	-	SYM
cana-5175	204	21	191	191	NUM
cana-5175	204	22	)	)	PUNCT
cana-5175	204	23	.	.	PUNCT
cana-5175	205	1	springer	springer	PROPN
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cana-5175	206	5	,	,	PUNCT
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cana-5175	206	7	,	,	PUNCT
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cana-5175	206	9	,	,	PUNCT
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cana-5175	206	11	,	,	PUNCT
cana-5175	206	12	&	&	CCONJ
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cana-5175	206	14	,	,	PUNCT
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cana-5175	206	16	(	(	PUNCT
cana-5175	206	17	2012	2012	NUM
cana-5175	206	18	)	)	PUNCT
cana-5175	206	19	.	.	PUNCT
cana-5175	207	1	an	an	DET
cana-5175	207	2	empirical	empirical	ADJ
cana-5175	207	3	evidence	evidence	NOUN
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cana-5175	207	10	in	in	ADP
cana-5175	207	11	the	the	DET
cana-5175	207	12	hospitality	hospitality	NOUN
cana-5175	207	13	sector	sector	NOUN
cana-5175	207	14	in	in	ADP
cana-5175	207	15	an	an	DET
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cana-5175	207	23	.	.	PUNCT
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cana-5175	208	2	review	review	NOUN
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cana-5175	209	14	vol	vol	NOUN
cana-5175	209	15	32	32	NUM
cana-5175	209	16	no	no	NOUN
cana-5175	209	17	.	.	PUNCT
cana-5175	210	1	icmasd	icmasd	NOUN
cana-5175	210	2	(	(	PUNCT
cana-5175	210	3	2025	2025	NUM
cana-5175	210	4	)	)	PUNCT
cana-5175	210	5	1508	1508	NUM
cana-5175	210	6	https://internationalpubls.com	https://internationalpubls.com	X
cana-5175	210	7	r.	r.	PROPN
cana-5175	210	8	,	,	PUNCT
cana-5175	210	9	afolabi	afolabi	NOUN
cana-5175	210	10	,	,	PUNCT
cana-5175	210	11	b.	b.	PROPN
cana-5175	210	12	,	,	PUNCT
cana-5175	210	13	&	&	CCONJ
cana-5175	210	14	smith	smith	PROPN
cana-5175	210	15	,	,	PUNCT
cana-5175	210	16	w.	w.	PROPN
cana-5175	210	17	(	(	PUNCT
cana-5175	210	18	2012	2012	NUM
cana-5175	210	19	)	)	PUNCT
cana-5175	210	20	.	.	PUNCT
cana-5175	211	1	an	an	DET
cana-5175	211	2	empirical	empirical	ADJ
cana-5175	211	3	evidence	evidence	NOUN
cana-5175	211	4	on	on	ADP
cana-5175	211	5	the	the	DET
cana-5175	211	6	usage	usage	NOUN
cana-5175	211	7	of	of	ADP
cana-5175	211	8	internet	internet	NOUN
cana-5175	211	9	marketing	marketing	NOUN
cana-5175	211	10	in	in	ADP
cana-5175	211	11	the	the	DET
cana-5175	211	12	hospitality	hospitality	NOUN
cana-5175	211	13	sector	sector	NOUN
cana-5175	211	14	in	in	ADP
cana-5175	211	15	an	an	DET
cana-5175	211	16	emerging	emerge	VERB
cana-5175	211	17	economy	economy	NOUN
cana-5175	211	18	and	and	CCONJ
cana-5175	211	19	its	its	PRON
cana-5175	211	20	relationship	relationship	NOUN
cana-5175	211	21	to	to	ADP
cana-5175	211	22	profitability	profitability	NOUN
cana-5175	211	23	.	.	PUNCT
cana-5175	212	1	international	international	ADJ
cana-5175	212	2	review	review	NOUN
cana-5175	212	3	of	of	ADP
cana-5175	212	4	social	social	ADJ
cana-5175	212	5	sciences	science	NOUN
cana-5175	212	6	and	and	CCONJ
cana-5175	212	7	humanities	humanity	NOUN
cana-5175	212	8	,	,	PUNCT
cana-5175	212	9	4(1	4(1	NOUN
cana-5175	212	10	)	)	PUNCT
cana-5175	212	11	,	,	PUNCT
cana-5175	212	12	181197.https://www.researchgate.net/profile/rosemarymatikiti/publication/280633048_an_empirical_evidence_on_the_usage_of_internet_marketing	181197.https://www.researchgate.net/profile/rosemarymatikiti/publication/280633048_an_empirical_evidence_on_the_usage_of_internet_markete	VERB
cana-5175	212	13	_	_	PUNCT
cana-5175	212	14	in_the_hospitality_sector_inn_an_emerging_economy_and_its_relationship_to_profitability	in_the_hospitality_sector_inn_an_emerging_economy_and_its_relationship_to_profitability	PROPN
cana-5175	212	15	/	/	SYM
cana-5175	212	16	l	l	NOUN
cana-5175	212	17	inks/55fa946308aec948c4ab1084	inks/55fa946308aec948c4ab1084	NOUN
cana-5175	212	18	/	/	SYM
cana-5175	212	19	an	an	DET
cana-5175	212	20	-	-	PUNCT
cana-5175	212	21	empirical	empirical	ADJ
cana-5175	212	22	-	-	PUNCT
cana-5175	212	23	evidence	evidence	NOUN
cana-5175	212	24	-	-	PUNCT
cana-5175	212	25	on	on	ADP
cana-5175	212	26	-	-	PUNCT
cana-5175	212	27	the	the	DET
cana-5175	212	28	-	-	PUNCT
cana-5175	212	29	usage	usage	NOUN
cana-5175	212	30	-	-	PUNCT
cana-5175	212	31	of	of	ADP
cana-5175	212	32	-	-	PUNCT
cana-5175	212	33	internet	internet	NOUN
cana-5175	212	34	-	-	PUNCT
cana-5175	212	35	marketingin	marketingin	NOUN
cana-5175	212	36	-	-	PUNCT
cana-5175	212	37	the	the	DET
cana-5175	212	38	-	-	PUNCT
cana-5175	212	39	hospitality	hospitality	NOUN
cana-5175	212	40	-	-	PUNCT
cana-5175	212	41	sector	sector	NOUN
cana-5175	212	42	-	-	PUNCT
cana-5175	212	43	inn	inn	PROPN
cana-5175	212	44	-	-	PUNCT
cana-5175	212	45	an	an	DET
cana-5175	212	46	-	-	PUNCT
cana-5175	212	47	emerging	emerge	VERB
cana-5175	212	48	-	-	PUNCT
cana-5175	212	49	economy	economy	NOUN
cana-5175	212	50	-	-	PUNCT
cana-5175	212	51	and	and	CCONJ
cana-5175	212	52	-	-	PUNCT
cana-5175	212	53	its	its	PRON
cana-5175	212	54	-	-	PUNCT
cana-5175	212	55	relationship	relationship	NOUN
cana-5175	212	56	-	-	PUNCT
cana-5175	212	57	to	to	ADP
cana-5175	212	58	-	-	PUNCT
cana-5175	212	59	profitability.pdf	profitability.pdf	NOUN
cana-5175	212	60	[	[	X
cana-5175	212	61	11	11	NUM
cana-5175	212	62	]	]	X
cana-5175	212	63	mn	mn	PROPN
cana-5175	212	64	mishra	mishra	PROPN
cana-5175	212	65	(	(	PUNCT
cana-5175	212	66	2014	2014	NUM
cana-5175	212	67	)	)	PUNCT
cana-5175	212	68	,	,	PUNCT
cana-5175	212	69	sales	sale	NOUN
cana-5175	212	70	promotion	promotion	NOUN
cana-5175	212	71	and	and	CCONJ
cana-5175	212	72	advertising	advertising	NOUN
cana-5175	212	73	management	management	NOUN
cana-5175	212	74	,	,	PUNCT
cana-5175	212	75	delhi	delhi	PROPN
cana-5175	212	76	:	:	PUNCT
cana-5175	212	77	himalaya	himalaya	PROPN
cana-5175	212	78	publishing	publish	VERB
cana-5175	212	79	house	house	PROPN
cana-5175	212	80	.	.	PUNCT
cana-5175	213	1	[	[	X
cana-5175	213	2	12	12	NUM
cana-5175	213	3	]	]	PUNCT
cana-5175	213	4	özdemir	özdemir	NOUN
cana-5175	213	5	,	,	PUNCT
cana-5175	213	6	g.	g.	PROPN
cana-5175	213	7	(	(	PUNCT
cana-5175	213	8	2007	2007	NUM
cana-5175	213	9	)	)	PUNCT
cana-5175	213	10	.	.	PUNCT
cana-5175	214	1	destinasyon	destinasyon	PROPN
cana-5175	214	2	pazarlamasinda	pazarlamasinda	PROPN
cana-5175	214	3	internetin	internetin	PROPN
cana-5175	214	4	rolü	rolü	PROPN
cana-5175	214	5	.	.	PUNCT
cana-5175	215	1	yaşar	yaşar	PROPN
cana-5175	215	2	üniversitesi	üniversitesi	PROPN
cana-5175	215	3	edergisi	edergisi	ADJ
cana-5175	215	4	,	,	PUNCT
cana-5175	215	5	2(8	2(8	NUM
cana-5175	215	6	)	)	PUNCT
cana-5175	215	7	,	,	PUNCT
cana-5175	215	8	889	889	NUM
cana-5175	215	9	-	-	SYM
cana-5175	215	10	898	898	NUM
cana-5175	215	11	.	.	PUNCT
cana-5175	216	1	https://dergipark.org.tr/en/pub/jyasar/article/202894	https://dergipark.org.tr/en/pub/jyasar/article/202894	PROPN
cana-5175	216	2	[	[	X
cana-5175	216	3	13	13	NUM
cana-5175	216	4	]	]	X
cana-5175	216	5	payne	payne	PROPN
cana-5175	216	6	,	,	PUNCT
cana-5175	216	7	a.	a.	PROPN
cana-5175	216	8	,	,	PUNCT
cana-5175	216	9	&	&	CCONJ
cana-5175	216	10	frow	frow	PROPN
cana-5175	216	11	,	,	PUNCT
cana-5175	216	12	p.	p.	NOUN
cana-5175	216	13	(	(	PUNCT
cana-5175	216	14	2005	2005	NUM
cana-5175	216	15	)	)	PUNCT
cana-5175	216	16	.	.	PUNCT
cana-5175	217	1	a	a	DET
cana-5175	217	2	strategic	strategic	ADJ
cana-5175	217	3	framework	framework	NOUN
cana-5175	217	4	for	for	ADP
cana-5175	217	5	customer	customer	NOUN
cana-5175	217	6	relationship	relationship	NOUN
cana-5175	217	7	management	management	NOUN
cana-5175	217	8	.	.	PUNCT
cana-5175	218	1	journal	journal	NOUN
cana-5175	218	2	of	of	ADP
cana-5175	218	3	marketing	marketing	NOUN
cana-5175	218	4	,	,	PUNCT
cana-5175	218	5	69(4	69(4	NOUN
cana-5175	218	6	)	)	PUNCT
cana-5175	218	7	,	,	PUNCT
cana-5175	218	8	167176.https://journals.sagepub.com/doi/abs/10.1509/jmkg.2005.69.4.167	167176.https://journals.sagepub.com/doi/abs/10.1509/jmkg.2005.69.4.167	NUM
cana-5175	219	1	[	[	X
cana-5175	219	2	14	14	NUM
cana-5175	219	3	]	]	PUNCT
cana-5175	219	4	semerádová	semerádová	PROPN
cana-5175	219	5	,	,	PUNCT
cana-5175	219	6	t.	t.	PROPN
cana-5175	219	7	,	,	PUNCT
cana-5175	219	8	&	&	CCONJ
cana-5175	219	9	vávrová	vávrová	PROPN
cana-5175	219	10	,	,	PUNCT
cana-5175	219	11	j.	j.	PROPN
cana-5175	219	12	n.	n.	PROPN
cana-5175	219	13	(	(	PUNCT
cana-5175	219	14	2016	2016	NUM
cana-5175	219	15	)	)	PUNCT
cana-5175	219	16	.	.	PUNCT
cana-5175	220	1	using	use	VERB
cana-5175	220	2	a	a	DET
cana-5175	220	3	systemic	systemic	ADJ
cana-5175	220	4	approach	approach	NOUN
cana-5175	220	5	to	to	PART
cana-5175	220	6	assess	assess	VERB
cana-5175	220	7	internet	internet	NOUN
cana-5175	220	8	marketing	marketing	NOUN
cana-5175	220	9	communication	communication	NOUN
cana-5175	220	10	within	within	ADP
cana-5175	220	11	hospitality	hospitality	NOUN
cana-5175	220	12	industry	industry	NOUN
cana-5175	220	13	.	.	PUNCT
cana-5175	221	1	tourism	tourism	NOUN
cana-5175	221	2	management	management	NOUN
cana-5175	221	3	perspectives	perspective	NOUN
cana-5175	221	4	,	,	PUNCT
cana-5175	221	5	20	20	NUM
cana-5175	221	6	,	,	PUNCT
cana-5175	221	7	276-289.https://www.sciencedirect.com/science/article/pii/s2211973616300903	276-289.https://www.sciencedirect.com/science/article/pii/s2211973616300903	NUM
cana-5175	222	1	[	[	X
cana-5175	222	2	15	15	NUM
cana-5175	222	3	]	]	X
cana-5175	222	4	singh	singh	ADJ
cana-5175	222	5	ratandeep	ratandeep	NOUN
cana-5175	222	6	(	(	PUNCT
cana-5175	222	7	2008	2008	NUM
cana-5175	222	8	)	)	PUNCT
cana-5175	222	9	,	,	PUNCT
cana-5175	222	10	tourism	tourism	NOUN
cana-5175	222	11	marketing	marketing	NOUN
cana-5175	222	12	:	:	PUNCT
cana-5175	222	13	principles	principle	NOUN
cana-5175	222	14	,	,	PUNCT
cana-5175	222	15	policies	policy	NOUN
cana-5175	222	16	and	and	CCONJ
cana-5175	222	17	strategies	strategy	NOUN
cana-5175	222	18	,	,	PUNCT
cana-5175	222	19	delhi	delhi	PROPN
cana-5175	222	20	:	:	PUNCT
cana-5175	222	21	kanishka	kanishka	PROPN
cana-5175	222	22	publishers	publisher	NOUN
cana-5175	222	23	distributors	distributor	NOUN
cana-5175	222	24	.	.	PUNCT
cana-5175	223	1	[	[	X
cana-5175	223	2	16	16	NUM
cana-5175	223	3	]	]	X
cana-5175	223	4	singh	singh	PROPN
cana-5175	223	5	,	,	PUNCT
cana-5175	223	6	a.	a.	PROPN
cana-5175	223	7	,	,	PUNCT
cana-5175	223	8	&	&	CCONJ
cana-5175	223	9	rathore	rathore	PROPN
cana-5175	223	10	,	,	PUNCT
cana-5175	223	11	d.	d.	PROPN
cana-5175	223	12	s.	s.	PROPN
cana-5175	223	13	(	(	PUNCT
cana-5175	223	14	2018	2018	NUM
cana-5175	223	15	)	)	PUNCT
cana-5175	223	16	.	.	PUNCT
cana-5175	223	17	impact	impact	NOUN
cana-5175	223	18	of	of	ADP
cana-5175	223	19	e	e	NOUN
cana-5175	223	20	-	-	ADJ
cana-5175	223	21	marketing	marketing	ADJ
cana-5175	223	22	tools	tool	NOUN
cana-5175	223	23	on	on	ADP
cana-5175	223	24	performance	performance	NOUN
cana-5175	223	25	of	of	ADP
cana-5175	223	26	budget	budget	NOUN
cana-5175	223	27	hotels	hotel	NOUN
cana-5175	223	28	:	:	PUNCT
cana-5175	223	29	an	an	DET
cana-5175	223	30	empirical	empirical	ADJ
cana-5175	223	31	study	study	NOUN
cana-5175	223	32	of	of	ADP
cana-5175	223	33	udaipur	udaipur	PROPN
cana-5175	223	34	city	city	PROPN
cana-5175	223	35	.	.	PUNCT
cana-5175	224	1	international	international	ADJ
cana-5175	224	2	journal	journal	PROPN
cana-5175	224	3	of	of	ADP
cana-5175	224	4	research	research	NOUN
cana-5175	224	5	in	in	ADP
cana-5175	224	6	management	management	NOUN
cana-5175	224	7	,	,	PUNCT
cana-5175	224	8	economics	economic	NOUN
cana-5175	224	9	and	and	CCONJ
cana-5175	224	10	commerce	commerce	PROPN
cana-5175	224	11	,	,	PUNCT
cana-5175	224	12	8(4	8(4	NUM
cana-5175	224	13	)	)	PUNCT
cana-5175	224	14	,	,	PUNCT
cana-5175	224	15	1014.https://indusedu.org/pdfs/ijrmec/ijrmec_1745_33944.pdf	1014.https://indusedu.org/pdfs/ijrmec/ijrmec_1745_33944.pdf	PROPN
cana-5175	225	1	[	[	X
cana-5175	225	2	17	17	NUM
cana-5175	225	3	]	]	X
cana-5175	225	4	singh	singh	PROPN
cana-5175	225	5	,	,	PUNCT
cana-5175	225	6	a.	a.	PROPN
cana-5175	225	7	,	,	PUNCT
cana-5175	225	8	&	&	CCONJ
cana-5175	225	9	rathore	rathore	PROPN
cana-5175	225	10	,	,	PUNCT
cana-5175	225	11	d.	d.	PROPN
cana-5175	225	12	s.	s.	PROPN
cana-5175	225	13	(	(	PUNCT
cana-5175	225	14	2018	2018	NUM
cana-5175	225	15	)	)	PUNCT
cana-5175	225	16	.	.	PUNCT
cana-5175	226	1	impact	impact	NOUN
cana-5175	226	2	of	of	ADP
cana-5175	226	3	e	e	NOUN
cana-5175	226	4	-	-	ADJ
cana-5175	226	5	marketing	marketing	ADJ
cana-5175	226	6	tools	tool	NOUN
cana-5175	226	7	on	on	ADP
cana-5175	226	8	performance	performance	NOUN
cana-5175	226	9	of	of	ADP
cana-5175	226	10	budget	budget	NOUN
cana-5175	226	11	hotels	hotel	NOUN
cana-5175	226	12	:	:	PUNCT
cana-5175	226	13	an	an	DET
cana-5175	226	14	empirical	empirical	ADJ
cana-5175	226	15	study	study	NOUN
cana-5175	226	16	of	of	ADP
cana-5175	226	17	udaipur	udaipur	PROPN
cana-5175	226	18	city	city	PROPN
cana-5175	226	19	.	.	PUNCT
cana-5175	227	1	international	international	ADJ
cana-5175	227	2	journal	journal	PROPN
cana-5175	227	3	of	of	ADP
cana-5175	227	4	research	research	NOUN
cana-5175	227	5	in	in	ADP
cana-5175	227	6	management	management	NOUN
cana-5175	227	7	,	,	PUNCT
cana-5175	227	8	economics	economic	NOUN
cana-5175	227	9	and	and	CCONJ
cana-5175	227	10	commerce	commerce	PROPN
cana-5175	227	11	,	,	PUNCT
cana-5175	227	12	8(4	8(4	NUM
cana-5175	227	13	)	)	PUNCT
cana-5175	227	14	,	,	PUNCT
cana-5175	227	15	1014.https://indusedu.org/pdfs/ijrmec/ijrmec_1745_33944.pdf	1014.https://indusedu.org/pdfs/ijrmec/ijrmec_1745_33944.pdf	NUM
cana-5175	228	1	[	[	X
cana-5175	228	2	18	18	NUM
cana-5175	228	3	]	]	X
cana-5175	228	4	stewart	stewart	PROPN
cana-5175	228	5	,	,	PUNCT
cana-5175	228	6	d.	d.	PROPN
cana-5175	228	7	w.	w.	PROPN
cana-5175	228	8	,	,	PUNCT
cana-5175	228	9	&	&	CCONJ
cana-5175	228	10	pavlou	pavlou	PROPN
cana-5175	228	11	,	,	PUNCT
cana-5175	228	12	p.	p.	NOUN
cana-5175	228	13	a.	a.	NOUN
cana-5175	228	14	(	(	PUNCT
cana-5175	228	15	2002	2002	NUM
cana-5175	228	16	)	)	PUNCT
cana-5175	228	17	.	.	PUNCT
cana-5175	229	1	from	from	ADP
cana-5175	229	2	consumer	consumer	NOUN
cana-5175	229	3	response	response	NOUN
cana-5175	229	4	to	to	ADP
cana-5175	229	5	active	active	ADJ
cana-5175	229	6	consumer	consumer	NOUN
cana-5175	229	7	:	:	PUNCT
cana-5175	229	8	measuring	measure	VERB
cana-5175	229	9	the	the	DET
cana-5175	229	10	effectiveness	effectiveness	NOUN
cana-5175	229	11	of	of	ADP
cana-5175	229	12	interactive	interactive	ADJ
cana-5175	229	13	media	medium	NOUN
cana-5175	229	14	.	.	PUNCT
cana-5175	230	1	journal	journal	NOUN
cana-5175	230	2	of	of	ADP
cana-5175	230	3	the	the	DET
cana-5175	230	4	academy	academy	NOUN
cana-5175	230	5	of	of	ADP
cana-5175	230	6	marketing	marketing	NOUN
cana-5175	230	7	science	science	NOUN
cana-5175	230	8	,	,	PUNCT
cana-5175	230	9	30(4	30(4	NUM
cana-5175	230	10	)	)	PUNCT
cana-5175	230	11	,	,	PUNCT
cana-5175	230	12	376-396.https://journals.sagepub.com/doi/abs/10.1177/009207002236912	376-396.https://journals.sagepub.com/doi/abs/10.1177/009207002236912	NUM
cana-5175	231	1	[	[	X
cana-5175	231	2	19	19	NUM
cana-5175	231	3	]	]	X
cana-5175	231	4	waheed	waheed	PROPN
cana-5175	231	5	,	,	PUNCT
cana-5175	231	6	a.	a.	PROPN
cana-5175	231	7	,	,	PUNCT
cana-5175	231	8	yang	yang	PROPN
cana-5175	231	9	,	,	PUNCT
cana-5175	231	10	j.	j.	PROPN
cana-5175	231	11	,	,	PUNCT
cana-5175	231	12	&	&	CCONJ
cana-5175	231	13	rafique	rafique	PROPN
cana-5175	231	14	,	,	PUNCT
cana-5175	231	15	k.	k.	PROPN
cana-5175	231	16	(	(	PUNCT
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